cambridge essay sample

How to Write an Essay for C1 Advanced (CAE)

Luis @ kse academy.

• diciembre 21, 2022

As I’m sure you already know, Cambridge exams have several papers (Reading, Writing, Use of English, Speaking and Listening), and each of these components is divided into different parts. In this post, I want to focus on Writing Part 1 of the C1 Advanced, that is, how to write an Essay for the CAE . Because, remember, C1 Writing Part 1 will always be an essay 🙂 

Sample C1 Essay

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• 3 examples of every task type
• Essay, Review, Formal and Informal Email and Letter, Report & Proposal
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• 95 pages of exclusive and original writing content
• Description of the C1 Writing paper
• Detailed description of each part of the Writing paper
• Assessment criteria and Frequently Asked Questions (FAQ)

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What are the parts of the C1 Advanced Writing?

The C1 Advanced (CAE) Writing, as we have already seen in another article, has 2 parts , and for each one you will have to write a text according to the exercise instructions. What you should know is that there is a limited range of text types that you may be asked to write in each part, so let’s see: 

• Writing Part 1: In this part you will always have to write an essay, and you will have no other options to choose from. That’s why it is really important that you pay attention to this article and learn how to write an essay for C1 Advanced to the best of your ability. 
• Formal letter/email
• Informal letter/email
• Review 
• Proposal 

Each writing task you do should be between 220 and 260 words long, approximately, and, as they are different types of writing, you should take into account the peculiarities of each one in terms of structure, register, grammar and vocabulary, etc. 

So let’s start with the one that concerns us in this article: Essays! 

What is an essay ?

An Essay is a text of opinion in which we analyse a topic, a situation or a problem from different points of view or by considering several points or solutions to the problem. In each of the paragraphs, we deal with each point and express different facts, considerations and opinions. 

Now that we know what an essay is, let’s look at how to write an essay and its characteristics. 

How to Write an Essay for CAE Writing

Here are the main characteristics of a C1-level essay so that you can keep them in mind when writing: 

• Purpose: With an essay, what we do is evaluate a topic, situation or problem that is of some interest or controversy (e.g. teenage mobile phone use ). Often, the Writing activity is set as a task that takes place after a class debate. In an exam, you will have to imagine the debate for yourself (duh!).
• Tone and register: As it is a text on a serious or controversial topic, the Essay is always written in a formal context, so we must use an objective tone. Furthermore, the linguistic register should always be formal, avoiding common words such as things , stuff , get , etc.; contractions ( can’t , don’t , won’t , etc.); or expressions that may sound informal. 
• Structure: Like all writing tasks, an essay has a fairly well-defined structure, although it is not 100% fixed and immovable. To begin with, we can choose to give it a title or not, but, personally, I find it more appropriate to write an Essay with a title. Have you ever seen a text published without a title? Probably not.  As for the body of the essay, it should be divided into the following paragraphs: introduction, point 1, point 2 and conclusion. In other words, in general, a Cambridge C1 Essay should have 4-5 paragraphs.
• Opinion: This is where we have the most leeway when writing an essay for C1. There are many ways of expressing your opinion in an Essay, so you should choose the one that best suits your Writing approach. What I usually recommend, however, is that you remain impartial throughout the whole text and only express your opinion at the end, in the last paragraph, as a conclusion. As always, the most important thing is that you justify everything you say in your writing and that your conclusion answers the main question of the assignment.
• Coherence and progression: Coherence is essential in all Writings, but especially in the essay. As it is a supporting and argumentative text, you cannot write unconnected sentences and paragraphs; the ideas must follow a logical and well-connected order, using connectors appropriate to C1 level, in this case. Furthermore, the reader must perceive a logical progression of paragraphs, without losing the thread of what you are trying to argue. Otherwise, when they get to the last paragraph, they won’t know what you are talking about and our writing will have failed catastrophically. 

CAE Writing Essay Example

Now that we are familiar with the main features of an essay for Cambridge Advanced (CAE) Writing, let’s look at a sample essay at C1 level, both the sample instructions and a possible answer.

C1 Essay Instructions

In the picture below you can see an example from the Cambridge website. 

From these instructions, we must always extract the essentials: 

• Topic: facilities which should receive money from local authorities
• sports centres
• public gardens
• «Museums aren’t popular with everybody!»
• «Sports centres mean healthier people.»
• «A town needs green spaces – parks are great for everybody.»
• Address only 2 of the 3 points given. 
• Answer and justify the main question (« to which facility is it most important that local authorities give money «).
• Justify your answer (« giving reasons in support of your answer «)
• Use your own words (« use your own words as far as possible «)

According to the task model outlined above, we can approach out writing with the following structure: 

• Introduction
• Point 1 (museums)
• Point 2 (sports centres)

Although it is not set in stone, you will normally get 4 paragraphs. So now let’s look at an example Essay for CAE Writing: 

At first glance, we can see that this Essay for C1 has an introductory title and 4 paragraphs ( introduction , museums , sports , conclusion ). In addition, if we read the text carefully, we can see the following aspects: 

• Title: The title perfectly summarises for the reader the topic to be covered in the text. Sometimes, a title in the form of a question such as « Which facilities should receive funding from local authorities? » can be a good idea, although I always prefer more concise titles.
• Introduction : introduces the topic and mentions the two options we are going to discuss in the following paragraphs. 
• Museums : Discusses the benefits of museums and the benefits of investing money in them. 
• Sports centres : Discusses the benefits of sports centres and the consequences of investing money in them. 
• Conclusion : In a very clear way, museums are seen as the ones that should receive the investment for certain reasons that are well justified. 
• Connectors: Connectors are used that clearly define the coherence and progression of the text.: on the one/other hand, in addition, ultimately, however, while, etc. 
• We do not use contractions or catch-all words.
• When it comes to
• comes to mind
• valuable cultural resource
• heritage 
• generating income
• engage in physical activity
• positive outlet for energy
• Grammar is also advanced (E.g.: Not only can…, but they also… )

In short, this is a good example of an Essay for CAE Writing. It should be noted, however, that this writing is written to simulate a strong C1 level, perhaps without necessarily going into a C2 level.

Will I be penalised if I write less than 220 or more than 260 words?

This is the most typical question in this part of the exam and the answer is: yes and no. Let me explain. The assessors won’t count the words and penalise you according to the number of words only. There is a rumour going around among students and teachers that for every 10 words they take away X points, but this is not true. However, if you have gone over 260 words by 50 or 100 words, or more, there is probably some content that is not relevant to the assignment, and that is penalised. Likewise, if you write less than 220 words, you are probably missing important information or you are not covering it in the detail required by the task instructions.

For this reason, I always recommend going over 20 words at most. That way you won’t lose points if your assignment covers the required topics and points. 🙂

The best guide for C1 Advanced Writing with examples and useful expressions

Although I will be publishing more articles explaining how to do each type of task for C1 Advanced, the best thing you can do to get plenty of information and practice is to buy the official KSE Academy guide to CAE Writing. In this guide you will find the following:

I hope you found this post useful. If you did, don’t forget to share with your friends and family. 🙂

I’ll see you in the next post. Until then, don’t forget to keep smiling! 

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Advanced (CAE) Essay Questions and Sample Answers

The Cambridge C1 Advanced (CAE) essay is a formal, academic writing. You’ll find it in Part 1 of the CAE writing exam and, just like at other levels, Part 1 is mandatory. That means whether you like it or not, you’ll be writing an essay for your C1 Cambridge exam. Considering that, it’s probably a good idea to practise. The good news is, the CAE essay can be quite formulaic. Once you’ve done it a few times, you’ll notice the structure and style are always pretty similar. Before you know it, you’ll be writing them in your sleep! In this post, you’ll find some useful CAE writing tips and three essay questions with sample answers.

If you’re looking for a complete overview of the CAE writing exam, with CAE writing tips and much more, check out Advanced Writing Plus , our complete self-study course.

Topics for Advanced (CAE) essay questions

At C1 level, you are expected to be able to write about pretty much any topic you can imagine. However, CAE essay topics are generally going to be quite formal. You’re not going to be asked about your plans for the weekend!

These are some of the topics which are most likely to come up in an Advanced essay question:

• Environmental issues
• Public projects
• Science and nature
• Global issues

Make sure you’ve looked into these topics and studied relevant vocabulary. You can also read different articles and listen to radio broadcasts (or podcasts) related to the topics. Don’t forget to note down important vocabulary so you can remember it for your writings!

C1 Advanced (CAE) Essay Tips

You’ve probably got plenty of experience writing in English if you’ve reached a C1 level. Students who prepare for this exam often need their skills focused in the right way rather than being taught brand new ideas.

Here are my top tips for preparing the CAE essay task.

• Don’t do anything too strange – The essay question is likely to be on quite an interesting topic. It could even be on something you feel strongly about or specialise in. But be careful! When essays start to ramble too much or go too far, they lose their strength. This essay isn’t going to change the world, so don’t go overboard!
• Use advanced language – Remember that to get top points, you must use advanced structures in your writing. Take some time to practise inversion, cleft sentences and participle clauses, then use them in your essay.
• Don’t be stingy with linking words – Linking words (and expressions) are the glue of a writing. Without them, everything falls apart. This doesn’t mean you have to use ridiculous uncommon linking words, but you should use them frequently, probably more than you expect. Take a look at our post about linking words for some ideas.
• Be stylish! – An essay needs to read like an essay, just like a report needs to read like a report. This means it is a formal, academic text. Formal means no contractions, few phrasal verbs, complex sentences and an impersonal style. The essay needs to include your opinion, so you need to express that opinion through style and substance, supported by facts.
• Focus on argument and coherence – To score high in the CAE essay, it’s important to have a clear argument and structure. Plan your essay and stick to the plan, making sure each paragraph has a clear purpose. Ensure that your points are logically connected and that your writing is coherent.
• Use a variety of sentence types – Varying sentence types and lengths keep the reader engaged and demonstrate your writing skills. Mix simple and complex sentences to add interest to your writing.
• Check your writing! – Proofreading is critical for writing a top-scoring CAE essay. Check for grammatical and spelling errors and make sure the writing flows well. Also, don’t forget to check your writing style and tone to make sure you sound professional and academic.
• Practice, practice, practice – Finally, practise writing essays under timed conditions. This will help you to improve your time management and build confidence for the actual exam.

The materials

Here are three Advanced (CAE) essay questions. They each use different CAE essay topics. Use them to practise and improve in preparation for the Cambridge C1 Advanced exam. After completing your own essay, check the example answer and compare.

Cambridge C1 Advanced (CAE): How to Write an Essay

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Introduction

An essay in the C1 Advanced Writing paper is usually written for an academic tutor and may be written as a follow-up to a class activity, such as attending a seminar or watching a documentary. The main purpose of the task is to underline relevant salient issues on the stated topic, and to support an argument with subsidiary points and reasons. An essay should be well organised, with an introduction, clear development and an appropriate conclusion. It should hold the target reader’s attention and communicate complex ideas using an appropriate range of vocabulary and structures. Source: Cambridge English C1 Advanced handbook for teachers

Essays are part of the first section of the CAE Writing paper. The task is mandatory, which means that you always have to write an essay unlike the other texts ( emails/letter , proposals , reviews , reports ) where you can choose which one you would like to tackle in the exam.

Essay writing is not that difficult…

…if you know what you are doing. For most students, essay writing feels like this huge obstacle that they won’t be able to clear when, in fact, it is not as bad as you might think.

Just like every other writing task in C1 Advanced you can apply a specific structure because the different tasks share the same characteristics. Obviously, the topic changes and the input you get from the question differs, but, essentially, it is like repeating the same task over and over again. For this, you can become pretty good at essay writing in a short time just by practising regularly until most of it becomes almost automatic for you.

Long story short, in this article I’m going to take you by the hand and guide you through all the different aspects of essay writing. We’re going to see what a typical essay task looks like, the structure and language and, of course, common problems and mistakes you should avoid on your way to mastering essays.

What a typical essay task looks like

As mentioned earlier, essay tasks in C1 Advanced look very similar to each other and once you understand what those common features are, you will see that everything becomes a lot easier. A typical task might look like the one below:

Every essay writing task looks like this with the content changing, but the structure staying exactly the same.

There are also a few things highlighted for you in bold which are definitely important for you to consider when you plan and, later, write your text.

First of all, in the bigger box there is always the question you have to answer and three option s to choose from and, as the rubric tells you, you have to pick two of them . These two points need to be discussed and compared and then you explain (with reasons!) which option you think is better, more suitable, nicer or whatever the task asks you to do (Here: Which facility is it more important for local authorities to give money to?).

Apart from that, you are also gifted a few ideas in the smaller of the two boxes . You can use these in your essay (You don’t have to.), but make sure that you don’t just copy them word for word. Instead, paraphrase them and make them your own, or simply come up with your own ideas.

If you have ever written a Cambridge B2 First essay , you will immediately see the similarities between the tasks, but in C1 Advanced there is less support for you and you have to make more decisions on your own before you can even start to make a plan for your text. Read the whole task very carefully and then choose wisely based on what feels best for you in any given case .

Formal or informal language in an essay?

I’ll keep this short for you because this works in every single task: Keep your language formal , which means no contractions ( I’m , don’t , etc.), no colloquial expressions ( Hey, what’s up? , I liked it heaps ., etc.), and no slang or phrasal verbs that convey informality ( I’m bursting vs. I have had enough to eat; carry on vs. continue).

How to organise your essay

OK, we know now what we have to do and what kind of language we have to use so it’s time to look at the organisation and structure of a good essay.

When organising a piece of writing you should always think about what it is that you have to include in your text. In a C1 Advanced essay there are basically four things:

• First topic point
• Second topic point

From that, we can make four paragraphs and this applies to every single essay you are going to write to practise or in the official exam.

Let’s have another look at our example from earlier. The three options are museums, sports centres and public gardens. Museums and sports centres are both buildings and probably similar to talk about so I’m going to choose sports centres and public parks, just because we can contrast them better in my opinion.

Adding our two topic points to the list from before, this specific essay structure looks like this:

• Sports centres
• Public parks

So there you go. I think that the process up this point is fairly simple and from there most students jump right into the deep end and start to write their essay – but not so fast!

Plan before you start writing

One of the most crucial yet most undervalued tools for excellent writing is a good plan. Unfortunately, I see too many students skip this step and they often end up revising their texts over and over until they run out of time and the result is still not satisfactory.

Please don’t make the same mistake. It takes around five minutes to make a plan which helps you organise your thoughts and ideas in a way that makes sense. You will be able to focus on your language and arguments instead of worrying about possibly forgetting to include content while saving you time. It works and you should do it as well.

To make your plan just take the list we created above and add a couple of thoughts to each point so you know what you want to write about.

• Introduction (panel discussion, local authorities, sports centres & public gardens –> Which one is more important?)
• Sports centres (public health, wide variety of activities, social aspect)
• Public parks (green lung of the city, place to relax from city life, social outdoor activities)
• Conclusion (sports centres better choice –> more variety, more social, greater health benefits)

It took me 4 minutes to create this plan. I used the idea from the task for sports centres (“Sports centrs mean healthier people.”), but I paraphrased it (public health) while the idea for public parks seems too vague for me so I left it out. Remember that it is optional to include these thoughts in your essay. if you feel that you have better ones, go for it.

The different parts of an essay

So far, we’ve looked at a typical essay task and we put everything in order. The next step, of course, is to put our pen to paper and turn our ideas into a great essay. Please be aware that these are simply my recommendations and if you feel that they are helpful, you’re welcome, and if not, modify them or change whatever you think makes more sense for you.

The introduction to your essay serves several different purposes. It presents the topic/question to the reader and puts it in context, introduces the topic points you are going to discuss and creates interest and anticipation in the reader.

All of this sounds like an awful lot of stuff to include, but with a little bit of practice you’ll find out that it is a fairly repeatable process. Once you’ve got the hang of it, you’ll produce one great introduction after another without having to think about it too much.

With all that being said, let’s look at a possible introduction for our example task.

In recent years, public funding for local facilities has become more problematic for many towns, which has become more obvious to me after listening to a panel on the financial needs of several different local facilities like sports centres and public parks. As these places battle for funds, the main question is which ones deserve the money more.

Let’s have a closer look at this intro. At the beginning the whole issue is put into the context of the financial problems many local authorities have experienced. Sports centres and public parks as our two topic points are included as well and, last but not least, a question is asked to create a little more interest in the reader.

With all our boxes being ticked we can now move on to the next part of the essay.

After you finish your introduction, you can turn your attention towards the main topic paragraphs. These are called ‘the body’ of you essay. I always compare it to a hamburger where the introduction and the conclusion are the bread bun while the patty, lettuce, tomatoes and sauce are the body. You want to make your essay tasty so make sure that the body is just as great as your intro.

Your topic paragraphs should be longer than the introduction and conclusion, but at the same time balanced and about the same length between the two of them. Remember, however, to stay within the limit of 220-260 words total.

A couple of characteristics that are useful and important for every topic paragraph are the following:

• Start with a topic sentence that makes it clear what the paragraph is about.
• Always support your arguments with reasons and/or examples .
• Avoid being too personal unless you give your own opinion at the end of the paragraph.

This is not rocket science, but let me show you what I mean in a couple of examples.

It is widely known that sports centres provide many different benefits to the local community. Someone on the panel mentioned that, from a public-health standpoint, it is crucial to offer opportunities to exercise in order to keep everyone healthy physically as well as mentally due to the social character of sports. In addition to that, exercise comes in many different shapes and forms, from team sports to individual activities like swimming, so there is something for everyone to enjoy in a dedicated group of people. While green spaces in a town or city have their own benefits, it can be difficult to maintain such large areas in order to keep parks pleasant and inviting to everyone. Nevertheless, considered by many as the green lung of a city their use as a refuge from hectic city life cannot be debated, and groups of people as well as individuals can be seen following their favourite pastime or socialising with others, which makes the discussion about allocating funds even more difficult.

At the beginning of each paragraph it immediately becomes clear what to expect as I mention sports centres and public parks (green spaces, parks). I managed to include all the points from our plan and I supported my arguments with some examples . Also, you can see that, for example, I didn’t use the word ‘I’ in these paragraphs at all even though my opinion on each point is pretty clear. Instead, I used more general statements (“It is widely known that…”, “considered by many as…”, “…can be seen”) which help convey your opinion without simply stating it .

Last but not least, both parts are balanced in terms of their length, but I don’t want you to think that they have to be perfectly equal. If there is good reason to give one part a little bit more attention over the other, that’s fine. For example, you can say in your essay that one of the ideas is more complex than the other, which tells the examiner that you actually thought about this instead of just having messed up your text. Be clear about it and think it through before you even start writing.

Finally, the conclusion of your essay is there to summarise and to give your opinion on the topic as well as to answer the question in the task (Which facilities should receive money from local authorities?). Your opinion can be nuanced and doesn’t have to be simply black or white as long as you can justify what you say.

In our example, a conclusion might look something like this:

Taking into account all the positions from above I come to the conclusion that funding should be allocated to both facilities as they provide essential resources to the local community. However, due to their more social character and possibly greater public health benefits I would give more funds to sports centres.

There you have it. The conclusion summarises the findings from the body of the essay and I answered the question giving my opinion. That’s really all you have to do in order to finish off your text well.

Time to start practising

With all the information provided in this article I hope you feel ready to start your journey to become an excellent essay writer. As you can see, the structure is clear and the tasks are always similar. Practise regularly in order to improve until essay writing becomes second nature for you.

Lots of love,

Teacher Phill 🙂

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• How to write a C1 Advanced Essay

• Posted on 26/02/2020
• Categories: Blog
• Tags: C1 Advanced , Cambridge Exams , Writing

The Cambridge C1 Advanced is an excellent qualification to aim for if you’re thinking of studying or working abroad. It’s recognised by universities and governments all over the world and also helps you prove your language skills to future employers.

One of the most demanding parts of the exam is Part 1 of the Writing paper, which includes writing an essay. For many of you, this won’t come naturally… especially in another language.

So, to give you the best chance at success, we’ve created this in-depth guide full of Cambridge C1 Advanced Writing tips and useful language to get you producing excellent essays in no time.

So, pick up your pen, and let’s get started!

If you’d like to get more help with the C1 Advanced, consider our exam preparation class!

C1 Advanced Writing Requirements

The C1 Advanced Writing exam has two writing parts, which you must complete in 90 minutes. Both parts have a word limit of between 220-260 words. We recommend getting lots of writing practice under these conditions!

Part 1 is always a discursive essay . It requires you to think about arguments for and against a topic.

Part 2 is a situationally based writing task. This could be a letter , an email , a report , a proposal or a review and you have three options to choose from.

Today, we’ll be looking at how to do your best in part 1.

Before you begin

When you turn over the paper and begin Writing Part 1, take some time to read the task instructions. Identify all parts of the question, underlining which parts are obligatory and noting which parts are optional.

Let’s take a look at an example question!

Remember, you don’t have to use the opinions expressed in the box, but they may help you to get the ball rolling . Also, you only have to talk about two of the options given, not all three.

Make a plan

Take ten minutes to lay out your ideas. Make a pros and cons list for each of the three options and then decide which two you feel most confident with. Here’s some things you might come up with, can you think of any more?

Structure your essay

The essence of a good essay is a clear structure.

Introduction

Here you want to introduce the topic in your own words. Your first line should also grab the reader’s attention, then you should paraphrase the question. Finally, try using a statistic or a rhetorical question. This will make them want to read on, right?

Paragraph 1

Discuss the first option you’ve chosen. Include a good topic sentence and remember to give reasons for your answer. Describe some of the advantages, and even some of the disadvantages too. This will give a well-balanced argument.

Paragraph 2

Here’s where you introduce the second option. Again, try to present both sides of the argument and give reasons for your ideas. Gradually work towards the conclusion.

State your final opinion. This should be a summary of the rest of the essay and point clearly to which option you think is the most important. Do not introduce any new arguments at this stage. The conclusion is where you tie-up any loose ends .

This is an advanced piece of writing, so make sure your choice of language reflects it. You will get marked for accuracy, however, occasional errors can still be present as long as they do not impede understanding. So don’t play it too safe . This is your opportunity to show what you can do, so take some risks and have fun with it!

In the writing paper you should use a range of vocabulary, including less common lexis. Brainstorm some vocabulary related to the topic. Take your time to think of nouns and compound nouns that you know at C1 level. Really let your vocabulary sparkle .

No one likes a broken record . Find synonyms for simple words. You want to use a variety of language, and try not to repeat yourself too much. Check out these different ways of saying the same thing:

advantage = benefit, positive, upside

disadvantage = downside, drawback

effect = influence, impact, result, outcome

problem = issue, challenge, difficulty, obstacle, setback, complication

important = valuable, essential, beneficial

expensive = costly, dear, high-priced, extortionate

cheap = inexpensive, affordable, economical

big = great, large, sizeable, considerable, wide, vast

small = slight, tiny, little

Quick tip: Visit Thesaurus.com to study more synonyms!

Experiment with different grammatical forms. At this level you’re expected to have a good grasp on the grammar. You should use a range of simple and complex grammatical forms with control and flexibility. So challenge yourself with some of these…

• Participle clauses
• Conditionals
• Modal verbs
• Passive with reporting verbs
• Cleft sentences
• Comparatives
• Relative clauses

Useful expressions

To make your essay flow it’s best to use some key phrases. These will link all your ideas together, and help it sound semi-formal. Take a look at the expressions below. Why not use some in your next essay?

Introduction:

It is often said that…

Many people feel that…

We live in an age when..

More and more…

Introducing & Addition:

Firstly, secondly, thirdly…

On the one hand…

In addition…

What is more…

For example…

For instance…

As a case in point…

Contrasting:

In contrast…

On the other hand…

Alternatively…

However…

Conclusion:

All things considered…

As far as I’m concerned…

In light of the above…

What the examiners are looking for

When writing your essay, bear in mind what you’ll be marked on:

Have you answered all parts of the question? Is everything relevant to the question?

Communicative Achievement

Is the style and tone appropriate? Remember it should be semi-formal and neutral.

Organisation

Does it follow a logical order? Have you used paragraphs and linking devices?

Are you using a variety of grammar and vocabulary? Is it accurate?

Now your masterpiece has come together. Remember to take time to check your work. Here’s the official Writing Checklist from Cambridge Assessment English . And our list of the most common mistakes:

• subject + verb agreement
• singulars / plurals
• question formation
• variety of tenses
• dependent prepositions

Some final tips

Avoid contractions (I’m, they’re, we’re) as this is a formal writing.

Don’t use first person pronouns (I, my, our, us).

Practise under timed conditions.

Use model answers to practise fixed expressions.

——

Looking for more help with your Cambridge C1 Advanced exam? Here are our other guides from our blog:

C1 Advanced Reading and Use of English – Part 1 , Part 2 , Part 3

And if you are not sure if you’re ready for the C1 Advanced, check out our article Am I ready for the C1 Advanced exam? to find out!

Glossary for Language Learners

Find the following words in the article and then write down any new ones you didn’t know.

Get the ball rolling (exp) : to start something.

Lay out (v): to explain something in detail.

Paraphrase (v): to say the same thing in a different way.

Tie-up any loose ends (exp): to resolve issues.

Play it safe (exp): to act cautiously.

A broken record (exp): when someone repeats themself.

Sparkle (v) : to shine.

Good grasp (exp): a good knowledge.

Bear in mind (exp) : to consider.

Masterpiece (n): an incredible work of art.

exp = expression

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Small Talk For Business English

• By: oxfordadmin
• Posted on 19/02/2020

Your Guide To Moving To The USA

• Posted on 04/03/2020

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Essay – examples & model answers | C2 Proficient (CPE)

CPE Model Essay: Advertising

Example exam task:.

Write an essay summarising and evaluating the four key points from both texts . Use your own words throughout as far as possible, and include your own ideas in your answers.

Model Answer (Grade: 4-5)

Example answer:.

The two texts contrast the pros and cons of outdoor advertising, in particular in its latest digital form. Text 1 claims that outdoor advertising, like any advertising, is designed to appeal to potential customers, even creating in them a need for which it promises immediate satisfaction. In this respect, outdoor advertising is the most effective type and digitalisation considerably broadens the ways in which advertising professionals can reach and hence manipulate customers.

While outdoor advertising undoubtedly has an alluring power for customers, I seriously doubt its importance and overall impact. At least from the point of view of a European citizen, everyday exposure to outdoor advertising, digital or not, appears to be minimal. And the cheapness of digital media has to be offset against the continuous need for power to run these media, a fact that renders the term ‘cheap’ short-sighted and unconvincing.

Text 2 argues that traditional, paper–based outdoor advertising was unobtrusive and overall, unimportant. Digital advertising, however, is seen as intrusive, its attractiveness simply boiling down to it being a novelty. People sharing these opinions regard advertising practices, particularly those focusing on the young and those in need of help, as deplorable, especially when it damages the environment at the same time.

I agree with the statements in text 2 as far as the environmental damage and advertising practices, in general, are concerned. However, those practices are not solely dependent on the medium they use. Paper–based outdoor advertising can be just as unwanted and creepingly commercialising as its digital counterpart. The fundamental question is: ‘Do we want to be seduced and manipulated in such a way at all? If people answer ‘yes’, I assume that digital outdoor advertising is just another step that will be followed by yet more intrusive ones

FCE, CAE, CPE

Practice, write & improve, cpe model essays: traffic & motoring.

Essay on Motoring and Traffic Congestion

The need of motor vehicles in the modern world is undeniable. But although the benefits of owning a four-wheeled transportation device are numerous, cars can also generate a lot of problems.

On the one hand automobiles are absolutely necessary for some people. For instance, in theUSA, everybody needs a car to go to school or to go to work. With public transport being slow or simply non-existent, having a car gives people a transport solution. Furthermore,travelling by car also helps people avoid stressful situations. Owning a car means no more standing in crowded buses or fighting with people in the subway.

On the other hand, all those cars in the streets mean facing traffic jams and of course pollution. They create congestion and are one of the principal sources of contamination in the cities. As a respond to this situation, governments are implementing a series of strategies to motivate people not to use their cars so often.

Some of these government strategies involve car sharing and using bikes, while others fine drivers who use their vehicles on certain days or at certain times; but this strategy does notseem to be so efficient. Probably because doing something to avoid a fine, does not involve really understanding the nature of the problem.

All in all, I am of the opinion that cars are indispensable in the current lifestyles and living standards. We cannot disregard the impact they had on facilitating our existence,nevertheless, it is irrefutable that their numbers have reached levels where we must not hesitate to act in downsizing them.

The over-arching theme of these two texts is the use of cars in our society.

The first one adopts a more practical viewpoint on this subject , discussing different alternatives to reduce a very common problem that many big cities have to deal with nowadays, namely traffic congestions. This text makes the point that it is important to find ways to tackle this increasing problem; whether it is through raising people’s s consciousness,setting speed limits, or even using congestion charges. The main point made is that it is important that citizen not use their cars so frequently.

In my opinion, it is very important to try to reduce traffic congestions. However, the first text fails to take into consideration reducing the price of public transport. This would enable people to travel with ease and may encourage them to stop using their vehicles as much as they do now.

The second text is possibly more descriptive. It discusses how people use their own car with complete disregard for the drawbacks that this may bring. People accept drawbacks, such as ever-increasing petrol prices, expensive insurances, traffic jams, etc. However, these negative aspects do not discourage them from getting behind the wheel. The benefits of this far outweigh the drawbacks.

Expensive though it may be, using their own car gives people the freedom and independence that they would not be able to have otherwise. In addition, for some people their car is not just a means of transport, it is also, somehow, an extension of their personality.I am of the opinion that because of our fast pace of life, we have become very dependent on our cars to take us everywhere. This is simply where evolution is taking us.

CPE Example/Model Essays: Teenagers

Example answer (grade: 3).

The impact of the media on teenagers

Nowadays it has become almost impossible to ignore the media due to the fact that most of us spend some daily time either watching television, listening to the radio or surfing the internet. Specially teenagers who spend a significant part of the day exposed to all types of advertisement. Advertisers consider that teenagers are the perfect target, while some people believe that teenagers have changed marketing worldwide. Who manipulates who? That is the dilemma.

On one hand, the marketing and advertisement industry look upon the young generations as the easiest people to influence. Making them believe that certain items are the key to popularity is the strategy they have developed to sell among that generation.

On the other hand, some people believe that advertising responds to young peoples’ desires and not the other way around. It is the energy of teenagers that has had a huge impact on this industry, making it more innovative and creative. The power of young people have push advertising boundaries to become almost an art form more sophisticated and attractive than ever before.

All in all, there has been a revolution in the adversiment industry globally. While some people may be influenced by it, some others may define trends. Ten years ago people were not so worried about material offered by the media. Globalization has changed everything, advertising has become part of our daily lives and it is unavoidable. The temptation surround us, some of us fall for it.

Examiners comments & grade:

Model answer (grade: 3-4).

I have often asked myself whether it is different being a teenager nowadays than when I was that age. Are the problems still the same?

The years between 10 and 20 are certainly a difficult time in everybody’s life because one’s personality is developing and this makes a teenager generally more vulnerable than an adult. I am convinced that when it comes to media it is demanding to deal with for young people today. Advertisements are very prominent in our modern world and teenagers normally spend a lot of hours watching television or surfing the internet, which makes them potential customers. Furthermore, many teenagers have more money to spend than maybe twenty years ago and you often hear about families taking loans for expenses like technical equipment or mobile phone bills for their children. Certainly in the current economic climate many parents face tough decisions especially when it comes to what they can afford for their offspring. The most important point is that teenagers are often an easy target for companies advertising their latest gadgets. Many teenagers will buy it if they just manage to convince them that their product is an absolute ‘must-have’, because the pressure of belonging to a certain group, feeling accepted and not being an outsider is a big issue for a young person.

On the other hand, teenagers are trend setters. They have to create new ideas to be unique or just different from their own parents and this often sets the trend for a whole generation. Being special and fashionable is so important and therefore one needs to spend money on clothes, computers, games or phones to be part of your teenage generation and to find common grounds to make friends and have a fulfilling social life. Personally, I find it quite shocking when reading about the psychological strategies advertising companies use to gain influence on young people to sell a product. They are also often exploiting the creative energy of teenagers and it is almost impossible to escape the world of advertisement.

To conclude, I believe it is not feasible to prohibit adverts for teenagers. Furthermore, parents cannot avoid their children coming into contact with it, but it needs sensible adults helping and supporting teenagers in developing their own personality and sense of taste without the powerful influence of adverts.

Model Answer (Grade: 5)

These texts both deal with the relationship between teenagers and advertising.

The first one focuses on how advertisers exploit young people, taking advantage both of teenage preoccupation with the media and of their susceptibility to peer pressure combined with a wish to appear ‘cool’. The second text is less critical of the relationship between marketing and young people. It presents the young as having a very positive influence on the quality of modern adverts, helping to make them much wittier and more original than ever before. This text maintains that teenagers’ impact on advertising derives partly from their predilection for what is intriguingly new but also, more particularly, from their own creative energy. This energy has been channeled into advertising, raising it arguably to the level of an art form.

While I appreciate the arguments put forward in both texts, I tend to feel more in sympathy with the approach of the first one. I suspect that advertisers are quite cold-heartedly prepared to exploit the youth market, keen to capture the attention – and the cash – of the new generation and well aware of how young people are perhaps more easily influenced than their more cynical elders.

I would accept that advertising can be very creative and I personally often find an advert in a magazine or a TV commercial attractive to look at or enjoyably humorous. It does not seem unreasonable to suggest that many people with artistic talents are attracted into the advertising profession. However, I do not see that as having any direct connection with teenagers. Those who create the most original adverts are certainly likely to be young but in their twenties or early thirties rather than their teens. Moreover the appeal of the more sophisticated advert is surely just as powerful for the older generation as for teenagers.

Concern is often expressed about the negative effects that television can have on young people. As far as I am concerned, the most serious damage that occurs is a result of the constant commercial pressures that vulnerable youngsters are exposed to.

Advertisements every ten minutes or so as children and teenagers watch their favourite programmes are likely to lead them to believe that possessing the latest gadget or item of clothing will bring them happiness and respect from others. To my mind, the result of this can only be a generation whose values are too materialistic for their own ultimate contentment.

This is not to say that all advertisements are lacking in quality. It is not unreasonable, in fact, to consider them as an art form as many are imaginative and make original use of language, music and camerawork. They are indeed often produced by talented young people who find them an appropriate focus for their own creativity.

In my opinion, the answer lies in education. Advertisements are not harmful per se; it is just that we all need to know how to use them. We should take the information that we need from them but we should be aware of the techniques that their makers use with the hope of influencing us to buy things we do not really have any need of. Young people should be taught not only to appreciate the artistic qualities of adverts but also to recognize the tricks that are being employed. Greater sophistication should lead to less vulnerability.

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