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Presentation design guide: tips, examples, and templates

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Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic. It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples and templates, you’ll have no problem creating stunning and impactful presentations that will wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch, as well as offer helpful tips for different presentation types. In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive introduction to designing presentations, you will be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights the most essential aspects of it. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on the type of presentation you have, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data in order to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story, and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to have a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience. 

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise. 

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can be helpful in creating a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for more inspiration, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out with an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually-appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!  

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A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

Table of Contents

• What Is Presentation Design? 

What Is the Significance of Presentation Design?

Understanding various forms of presentations.

• 10 Tips to Create a Compelling Presentation Design 

5 Inspirational Presentation Design Trends

• 15 Best Presentation Design Templates to Consider 
• Key Takeaways 
• Conclusion 

Once you’ve mapped out your presentation, it’s time to tackle the intimidating task of creating a visually stunning presentation design . Creating an excellent presentation design becomes simpler by learning and adhering to fundamental presentation design standards. Here is a presentation design guide to creating an engaging and well-designed presentation,  regardless of the kind of project you are putting together. 

What Is Presentation Design?

Presentation design focuses on the visual facet of your presentation to captivate your audience. An outstanding presentation design may significantly impact your target audience, whether it is investors, employees, collaborators, or potential customers. The design must ideally complement the material of your presentation to help get your views across and convince your audience.

Creating a presentation for the first time to present in a professional setting or to a large audience might feel challenging. This guide to presentation design will walk you through the elements required for building a visually appealing presentation. 

A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. It is mainly because visuals are much more engaging than written words in your presentation slides. Presentation design is crucial because it allows you to combine your ideas, narrative, graphics, facts, and statistics into one cohesive tale that drives your audience to the decision you desire.

A robust presentation design may unlock doors you never imagined could be opened. An effective design is much simpler to understand and earns a lot of credibility for your brand. You can communicate your message effectively, encourage your audience to take subsequent actions, and get them to engage with what you’re saying with excellent presentation design.

You have the potential to communicate your point of view, create a brand identity, and get your audience to see and hear you loud and clear when you build a presentation with impeccable design. The material of your presentation is crucial to your project’s success, but a poor design may divert the listener’s attention (and not for a good reason). Don’t let a lousy presentation design force you to lose out on a huge business opportunity.

Creating a winning presentation design involves combining design components to produce slides that will neither bore nor exhaust your audience. Instead, it will engage and inspire them effectively. So, instead of creating a lousy presentation using shoddy designs, it is significant to master the fundamentals of creating the best presentation design.

Presentations may be used for several purposes and can come in different forms. A quarterly sales presentation with your team will not be the same as a presentation focused on employee training. 

In the first scenario, you’ll strive to advance your team to achieve targeted sales growth. In the second, you’ll focus on imparting essential knowledge and skills to your employees. Looking at some of the most prevalent presentation types can give you a better idea about presentation design and when to begin constructing your own.

1. Investor pitch presentation

Using facts to convince rather than enlighten is the primary goal of this presentation style, as indicated by the name. If you’re a startup or a small firm looking for investment, you’ll need to use this form of presentation to your advantage. An investor pitch presentation will be required when you’re explaining your company’s user acquisition growth rate to prospective investors. Such presentations are created using the classic pitch deck concept to make the perfect, thoroughly professional pitch.

2. Educational presentations

Educational presentations are sometimes misunderstood as informative presentations since they are designed to teach viewers new skills and educate them on a new subject. You may need to produce a presentation for a school for various reasons, such as presenting an idea or providing an academic report.

Academic and corporate training programs often employ this presentation format. A video tutorial with comments and suitable themes may be added to the slides to improve them. Educators are always looking for new and unique methods to provide engaging and enthralling presentations for their students. Using an educational presentation template may guarantee that your presentation is visually appealing as well as easily comprehensible.

3. Webinar presentations

Webinar presentations are the newest craze, and they’re a win-win for presenters and the audience alike. A webinar refers to an online presentation, but unlike a video posted elsewhere, the webinar takes place in real-time and with the active participation of the audience. There are several themes and settings for which webinar presentations might be utilized. 

Short surveys, quizzes, and Q&A sessions let participants feel more involved in the webinar. Most commonly, a webinar is meant to disseminate information, but it may also act as a marketing tool, a source of leads, or a way to generate new sales and sign-ups.

4. Report presentations

A report presentation is intended to offer the necessary information to those engaged in a process or project. Report presentations are critical in ensuring these stakeholders that the procedures that must be followed for the project’s completion are effectively planned and executed. Sample reports are also accessible to these stakeholders. 

A report presentation may take numerous forms, such as a business report or an infographic. Reports on sales and marketing performance, website statistics, income, or any other data that your team or supervisors wish to know about can be presented during the report presentation.

5. Sales presentations

Sales presentations are often the initial phase in the sales cycle, and are, therefore,  critical. A sales presentation, often known as a sales pitch deck, is a form of presentation you would need to provide a prospective customer or client with when pitching a product or service.

Not every sales presentation is designed to close a deal right away. The goal might be to pique the curiosity of the people concerned. Sales presentations often include your company’s unique selling proposition (USP), product price points, and testimonials. Your sales presentation must be engaging and successful in influencing potential customers, using a well-thought-out approach.

6. Inspirational presentations

An inspiring presentation is a standard tool used by managers, team leaders, motivational speakers, and business owners to stimulate and encourage their audience. Inspirational presentations are essential to influencing others and achieving your individual and business goals. 

To get a desirable result from this kind of presentation, elicit an emotional response from the audience and motivate them to act. Using a presentation template that has been professionally developed provides you with an advantage over others. 

7. Keynote presentations

Keynote presentations are given in front of a larger audience. A good example can be those shown at TED Talks and other conferences. While the presenter gives the entire speech, there are advantages to using slides, such as keeping an audience engaged and on track.

10 Tips to Create a Compelling Presentation Design

If your presentation is lousy, you might come across as unprepared, uninterested, and lacking any credibility. A well-designed presentation makes you appear reliable and competent. Here are some fantastic points to help you develop the best presentation design.

1. Outline your content and fine-tune the message

It’s crucial to prepare your content and fine-tune your main message before you begin developing your presentation. Try to figure out what your target audience wants to know, what they may already know, and what will keep them engaged. Then, when you create your presentation’s content, keep those things in mind and furnish designs accordingly. It is vital to remember the key takeaway of each deck you create.

Too much information shown on a single slide is difficult for most viewers to comprehend. Make sure you don’t overwhelm your viewers; each presentation slide should include no more than one key point. Make your information as brief as possible, yet make it detailed enough and valuable.

2. Use more visuals and less text in your decks

Your audience recalls information considerably better when images complement it because they can better understand visual features than simple text. Presenters that employ images instead of words get more favorable feedback from their audience than those who rely only on text.

Using visual examples in slide decks increases audience engagement, encourages more questions, and registers your message in the minds of your audience. Remove any unnecessary text from your slides and replace it with visuals that will engage your audience.

You may use various methods for adding images, but the most common is using your data’s visual representation. It’s important to note that adding visuals does not mean sprinkling fancy images and symbols across your slides. Relevant images and iconography are a must.

3. Limit the use of fonts and colors

It is vital to pay attention to color schemes and other design components, such as fonts, to ensure your presentation succeeds. Although it may be thrilling to employ as many fonts and colors as possible, the best presentation design practices imply that you should only use two or three colors overall. Also, make sure the content in your slides is of a different font than the headers.

When it comes to color schemes, certain combinations work better than others. When choosing colors, keep in mind that they should not detract from the message you want to convey. Add an accent color to one or two of your primary hues for a cohesive look. It’s critical that the colors you choose complement one another and communicate your purpose effectively. Headers should be in one typeface, while body content should be in another. Add a third font for the accents, if you’d like. 

4. Create a visual hierarchy

Visual hierarchy is an important consideration when including text in a presentation. Visual hierarchy is one of the most significant but underappreciated presentation design principles. Color, size, contrast, alignment, and other aspects of your slide’s elements should all depend on their value.

When creating a visual hierarchy, you must clearly understand the story and its structure. Your audience’s attention should be drawn to the most critical components first, then to the second-most essential aspects, and so on. When creating your presentation, think about the story you want to tell and the visual hierarchy you need to support it. If you do this, the essential ideas you wish to convey will not be lost on your audience. 

5. Incorporate powerful visuals

It is important to use visual aids to make a compelling presentation: think images, icons, graphics, films, graphs, and charts. You should also ensure your slides’ aesthetics accurately portray the text they contain. Alternatively, if you don’t have words on the slide, make sure the visuals mirror the words you’re saying in your speech.

Visual aids should enhance your presentation. In addition, you’ll want to ensure that your slide has some form of visual representation so that you’re not just dumping a bunch of text onto a slide.

6. Avoid using bullet points

These days, any excellent presentation design instruction would encourage you to avoid bullet points as much as possible. They’re dull and old-fashioned, and there are more effective methods to display your material. 

A slide consisting of icons, images, and infographics is more exciting and conversational than one written in list form. Using bullet points for each slide’s primary theme is a standard PowerPoint design recommendation that you should refrain from while designing your presentation.  

7. In group presentations, segregate slides by theme

While making a group presentation, finding an appropriate balance of who should be demonstrating which presentation segment is often challenging. Arranging a group presentation by topic is the most natural technique to ensure that everyone has an opportunity to speak, without the presentation becoming incoherent. Your group presentation should be divided into sections based on the subject.

Prepare your presentation ahead of time so that everyone understands when it’s their turn to talk. It’s up to each person in the group to pick one thing to talk about when they give this presentation to investors or potential customers. For instance, the business model slide may be addressed by one person, while another can discuss the marketing approach.

8. Maintain consistency

Consistency is essential when you work on the design of your presentation. Your presentation is still one presentation, no matter how many slides it has. Design elements, color schemes, and similar illustrations can all be used to achieve design consistency.

Although some of the slides in your presentation may appear to be styled differently than the others, the overall presentation must be held together by a single color scheme. To ensure that your viewers don’t lose track of what you’re saying, make sure each of your slides is visually connected.

9. Emphasize important points

It is pertinent to use shapes, colorful fonts, and figures pointing to your material. They help emphasize vital information to make it stand out. This not only keeps the reader’s attention on the page but also makes your design more streamlined. Emphasizing the point you’re trying to put across with visual elements makes it easier for your audience to grasp what you’re saying.

10. Integrate data visualization

Consider utilizing a chart or data visualization to drive your argument home, especially if you have vital figures or trends you want your audience to remember. This might be a bar graph or a pie chart that displays various data points, a percentage indication, or an essential value pictogram. 

Confident public speaking mixed with good visuals may greatly influence your audience, inspiring them to take action. The use of design features makes it simpler for your audience to grasp and recall both complex and fundamental data and statistics, and the presentation becomes much more enjoyable too. 

Even though trends come and go, effective presentation design paired with some inspiration to get you started will always be in style. Think about what’s current in the world of graphic design before you create a staggering presentation deck for a creative proposal or a business report. To help you better, we’ve come up with a list of the most popular presentation design concepts. 

1. Dark backdrops with neon colors

While white backgrounds have long dominated web design, the advent of “dark mode” is gradually altering that. Designers may use dark mode to play with contrast and make creative things stand out.

This is a great way to get your audience’s attention and keep them interested in what you have to say. The key is to pick one or two bright colors and utilize them as highlights against a dark backdrop, rather than using an abundance of them.                                                                                            

2. Monochromatic color schemes

In recent years, color schemes originating from one base hue, such as monochromatic color schemes, have been given a subdued pastel makeover. The usage of monochromatic color schemes in presentation design is always seen as clean and professional. It’s ideal for pitch decks and presentations since monochrome is generally utilized to assist people in concentrating on the text and message, rather than the colors inside a design.

3. Easy-to-understand data analysis

The fundamentals of data visualization should be restored. In other words, even the most complicated measurements may be made easy to grasp via effective design. Designers, marketers, and presenters are generating snackable stats in the same way infographics have found a place on visual-first social networks.

Create a dynamic proposal or presentation with the help of an infographic template that is easy to use. You can create distinctive slides with animations and transitions to explain your point more effectively. With the help of templates, you can convert your data into bar graphs, bar charts, and bubbles that represent your idea simply, guaranteeing that every data point is simple to comprehend.

4. Straightforward minimalism

Minimalism is a design trend that will probably never go out of style. It has always been a show-stopper. Each slide should offer just enough information to let the reader comprehend what’s going on. You should use a color palette that isn’t distracting. Your simple presentation will enthrall your audience if you boldly highlight your most significant points and use trendy fonts.

5. Geometric structures

There’s a good reason why designers are so fond of geometric patterns, 3D objects, and asymmetrical layouts. They’re basic yet stunning, making them perfect for times you want to make a lasting impression with the information you’re sharing. 

More cutting-edge components, such as 3D shapes and floating objects, are used in presentation graphics these days. Go for a presentation template that contains editable slides that enable you to easily add your visuals and material to brighten your presentation. 

15 Best Presentation Design Templates to Consider

In the case of presentation designs, you should never sacrifice quality. Ideally, you should have a design that improves your brand’s image, amplifies your message, and enables you to deliver various content forms efficiently. 

The problem is, it’s pretty challenging to locate premade themes and templates of this merit. We’ve made it easy for you by putting together a list of the best 15 presentation design templates out there. These presentation design suggestions are a great place to start.  

1. Business plan presentation template

This is a crucial business presentation template with a significant emphasis on visualizations and graphics. To create a business strategy, you need this presentation template. It consists of several crucial elements, such as a mind map, infographics, and bar graphics. Replace the placeholder text with your own to complete the presentation.

2. Pitch deck template

Startups seeking financing require a clean and eye-catching pitch deck design to impress investors. You may use it to present significant aspects and achievements of your company to investors. You can include slides for mockups, testimonials, business data like statistics, and case studies.

The pitch deck presentation template is excellent for your next client pitch, as it allows you to pick from a range of different startup tales to showcase the most crucial features of your firm.

3. Brand guidelines presentation template

Creating a bespoke presentation talking about the company dos and don’ts may be a terrific approach to discuss your brand rules with your team and stakeholders. You can easily show off your brand’s typeface and color schemes using this presentation template.

4. Marketing plan presentation template

Marketing is a vast concept, and the slides included in this design stock set reflect that broadness. A well-executed marketing strategy is essential to the success of any team. A marketing plan presentation template should ideally include slides for charts, timelines, and competition research. You can create executive summaries or mission statements with the below-mentioned presentation’s elegant and minimalistic slides.

5. Keynote presentation template

This keynote template has a lovely color scheme that is equal parts captivating and professional. You can employ a keynote presentation template if you’re going to be a keynote speaker at an upcoming event and want to ensure that your design stands out.

In addition to several slides, the template comes with various predefined color schemes. This template is perfect for any business presentation requiring a well-designed layout.

6. Training manual presentation template

A training manual presentation template may be used to convey new hire training to your workforce. It is essential for the design to be as clean and straightforward as possible.

These training material decks created with a predesigned template make it easy for new employees to learn the ins and outs of their jobs. 

7. Case study presentation template

A case study is an excellent way to illustrate a point in your presentation. The best way to attract new consumers using a case study presentation is to show them how your existing customers are using your product or service. Make sure to highlight how your product solved their pain points.

8. Interactive brief presentation template

It’s common to provide a creative brief when working with a contractor, freelancer, or designer to ensure everyone involved understands what the final product should look like.

An interactive presentation template like a creative brief is a terrific concept for absorbing and memorizing that information.

9. Workforce handbook presentation template

When hiring a new employee, your company needs to create an employee handbook to ensure they know the company’s objective and general working norms. You may connect this presentation to your intranet or website, or just distribute the digital version through a password-protected or private link.

10. Ignite presentation template

Using this template as a starting point for an Ignite presentation would be ideal. An Ignite presentation is a five-minute presentation consisting of 20 slides, compelling the speaker to speak fast and concisely. As a result, an Ignite presentation template prevents you from using too much text on any slide. 

11. Informative presentation template

The need to create an educational presentation may arise due to several reasons, such as onboarding new hires, explaining a concept to students, and more. An informative presentation template is a suitable solution in all cases.

Regardless of who they are meant for, presentations are the optimal format for sharing information with any audience. Create an educational presentation that you can embed in a blog post or publish on several platforms online. Make presentations to provide knowledge at conferences and other meetings.

12. SWOT analysis presentation template

A strength, weakness, opportunities, and threats (SWOT) analysis is a valuable tool for gauging where your business stands, and how your strategic planning measures are paying off. This presentation template is an excellent tool for SWOT analysis or refining your marketing strategy.

It comes in several formats; circular design and hexagonal shapes being two of them. You may modify the colors as desired.

13. Competitor analysis presentation template

Knowing your competition and what they offer is essential for a successful business. Competitor analysis means researching your competitors’ key strengths and weaknesses, which can, eventually, help you define your goals and USPs more clearly. 

There are built-in interactive elements in this competitor analysis presentation template, which can help hook your audience. 

14. Bold presentation template

Ideal for non-corporate sales presentations, a bold and daring presentation template includes slides with a vibrant, attention-grabbing theme that is neither overbearing nor distracting. The color combination is striking without being oppressive.

15. Company overview template

Creative presentation templates are all the rage today. Using a lot of negative space will allow your audience to take a breath and direct their attention to the most crucial parts of your presentation. It is suitable for corporate presentations, since it doesn’t stick out more than is necessary.

Key Takeaways

• Audiences tend to forget a large percentage of what was addressed before the presentation is through. This is why it is important to create a presentation design that is memorable.
• A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. 
• Use a wide range of best presentation design tools, components, and styles until you discover the one that resonates with your target audience. 
• Consider the most recent trends and best practices, and dedicate time to thoroughly crafting every presentation.
• Fine-tuning your message, avoiding the use of bullet points, incorporating visual hierarchy, and incorporating data visualization are a few design tips to create a winning presentation. 

Both your presentation style and design are crucial. You can deliver more dynamic, memorable presentations by creating visually pleasing decks. It’s advisable to create a resourceful presentation design if you want to elevate your personal as well as professional credibility.

Take cues from some popular presentation templates, and enhance one little aspect at a time. Now is the time to practice everything you’ve learned in this presentation design guide. As with any other visual communication, creating the best presentation design requires time, effort, and patience. Never be afraid to try something new; you’ll quickly see the benefits a strong presentation can have on your project.

A presentation design puts ideas, tales, words, and pictures into a series of slides that convey a narrative and engage your audience.

A presentation design template is used to achieve a uniform look for your slides. Templates are pre-made presentations into which you may insert your data.

People remember images and words better than just words. The design of your slides should be simple and consistent. This way, your audience will focus on the most important points.

Use high-quality images to back your message, but don’t use too many special effects. Make sure you don’t read from your slides.

A well-presented, memorable introduction and conclusion are two essential parts of a presentation. Don’t forget them when you write your outline.

Presentation design is essential, because it helps you weave your ideas, narrative, images, facts, and statistics into a unified story that leads your audience to the choice you want them to make.

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Presentation Design: A Step-by-Step Guide

Nailing your presentation structure can have a big impact on your target audiences, whether they are investors, coworkers, partners, or potential customers. It helps get your ideas across and persuade others. 

For a presentation to work, its contents must be paired with great design. In fact, 91% of presenters feel more confident with a well-designed slide deck.

Now, design may not be something that interests you or something you’re good at. But like it or not, the moment you fire up Powerpoint, or Keynote you are a designer. And there is no escape. 

So instead of designing a poor presentation with lousy templates, why not learn the essentials of designing a beautiful presentation?

In this guide, we’ll discuss how to design a captivating presentation, and break down the whole process into small chunks so you can tackle each step easily. 

If you’re eager to put these principles into practice, create a Piktochart account and start creating beautiful presentations in minutes.

What makes a presentation well designed?

A bad presentation can give the impression that you lack preparation, care, and credibility. A well-designed presentation, on the other hand, makes you look professional and trustworthy. Here’s what it means: 

Less text and more visuals

Humans are visual beings. Our comprehension of visual elements is way more than just plain text. And we retain any information much better when it’s paired with imagery. 

If you want your message to connect with your audience, remove the extra text in your slides and replace it with visual content .

There are many ways to add photos , one of which is visualizing your data into timelines , flowcharts, graphs , and other frameworks. For example, this presentation by Trinh Tu uses data visualization really well to convey key stats and details.

However, adding visuals doesn’t mean just throwing some fancy pictures and icons onto your slides. Your icons and photos need to be relevant.

Before you add a visual element, always check if it contributes to the message you are trying to communicate. 

Well-placed pictures can go a long way in helping the audience connect with your presentation. So use them cautiously and strategically. 

Summarize points instead of writing them all out

According to a survey by David Paradi , the three things that annoy audiences most about presentations are:  

• Speakers reading their slides 
• Slides that include full sentences of text 
• Text that is too small to read 

Notice what’s common to all these annoyances? The text. People have extremely short attention spans, especially when it comes to reading heaps of text. 

So the text in your presentation slides should be just enough to complement the speaker, no more. It should not compete with what’s being said. 

For example, this simple presentation does a great job of summarizing the message of each slide in just a few words and breaking up the text nicely into multiple slides. 

Crowding your slides with all the information you have makes you unnecessary. You don’t want people to be distracted by reading when they’re trying to listen to you. 

Instead, the slides should only be considered as a visual aid. So keep them simple. Focus on the message, not the slides themselves. 

One takeaway per slide

As we discussed, people find it hard to absorb too much information from a single slide. So don’t overwhelm your audience, and remember that less is more. Make sure not to have more than one key point in each presentation slide.  

For example, this presentation about startup weekend has minimalistic slides walking viewers through one message at a time. It also shows that you don’t need a ton of fancy elements to make your presentation visually appealing.

Limit each of your slides to a simple statement, and you’ll easily be able to direct your audience’s focus to the main topic and subtopics. 

Arranging your text this way is one of the best ways to make a powerful impact on your presentation design.  

Clear hierarchy in design

Visual hierarchy is easily one of the most important yet most overlooked design principles. Simply put, it means the color, size, contrast, alignment, and other factors related to each element of your slide should be based on its importance. 

The most important elements should capture the attention of your audience first, followed by the second most important elements, and so on. 

Needless to say, you must know the whole narrative and outline before you start planning the visual hierarchy. It’s all about the message you want each slide and your whole presentation to get across. 

For example, in this presentation about building a good team, see how the header text, the description text, and the button text are different from each other. The header font is the largest and placed at the top, catching immediate attention. 

Then your eyes go to the button text because it captures attention with a red background. And finally, you see the description, the illustration, and other elements. 

So as you design your presentation, consider the narrative and plan the visual hierarchy needed to justify the story. This will ensure that your audience will not miss out on the key points you want to emphasize. 

Design consistency across slides

People are quick to identify inconsistencies in a presentation design, and these inconsistencies prevent them from having a fully engaging experience. So keep your presentation design consistent with a single theme.

Consistency creates a better flow and shows that each slide in your presentation belongs to the same story. To understand this better, see the below slide from this presentation . 

Notice how the slide primarily uses only two colors (white and red) for all the elements. And the image dimensions, fonts, and styling for each team member are exactly the same. 

You’ll notice the same thing in other slides of this presentation too. The same colors, the same font family , and similar backgrounds have been used in the overall design . This is what we mean by consistency. 

If the presentation you’re making is part of a company, the company may already have a style guide that dictates how to keep your presentation consistent with the company’s branding. If not, it’s never too late to create one . 

Call to action

A presentation is not complete without a call to action (CTA). If there is no CTA, your audience will think, “Is that it?” and you’ll leave them wondering what they’re supposed to do next with the information you provided.

The best CTAs are simple and easy. For example, you can ask the audience to contact you, connect on social media, sign up for a product or webinar. 

Also, make sure to highlight the incentive. Your audience should be clear on the main benefits they will get by following through with your call to action. 

The bottom line is: Make it a no-brainer and make it easy for people to take action right away. 

Designing a great presentation

Now that you know the ingredients of appealing presentation design, let’s see how to design a presentation that wows your audience, and also drives your key points home at the same time. Follow the below presentation, ideas, steps, and best practices to create a stunning presentation.

Prepare slide backgrounds and images

Backgrounds and pictures go a long way in setting the right mood and feel for your presentation. And there is no one right way to do this. Your options are limited only by your creativity.

For example, this presentation from Zuora makes masterful use of background images. Almost every slide has a beautiful background photo, along with a color overlay above the background to make the text easy to read. 

Pay attention to the following best practices as you work on your backgrounds and photos:

• Make sure your images have enough contrast with your words. 
• Use simple images that are closely relevant to your messages. You can use multiple free and paid stock photo sites to find photos that resonate with what you want to convey. These include Picography , Unsplash , Freepik , and Gratisography .
• Don’t pick common, generic stock images that people have already seen hundreds of times elsewhere. Also, avoid clipart for the same reasons. 
• Don’t crowd too many pictures into a single slide.
• Ensure that your images are of high quality, with a resolution that allows a comfortable viewing experience. They should come off as clear and crisp on both small and large screens. 

Zero in on your slide layouts

Contrary to what you may believe, great presentation design is not about being very artistic or creating complex layouts. Instead, your focus should be on communicating information in a nice, user-friendly way.

For example, this presentation has many slides that emphasize a great alternative to the conventional approach of putting text over an image. It leverages a split-screen layout for each slide, resulting in clean and elegant quotes paired with stunning visuals. 

Pay attention to the following best practices as you work on slide layouts:

• Make sure you have a reason for aligning elements in a certain way for each slide. If possible, use frames or grids to align your images and text appropriately. 
• When used too often, center alignment makes your design look amateurish. Use it only as a last resort.  
• Don’t keep using the same layout for consecutive slides. It makes your presentation dull and repetitive. Mix up the layouts to keep your audience engaged. 
• Have enough white space around each element. Don’t feel like you have to fill vacant spaces with more objects. Giving each visual room to breathe makes your whole design easier on the eyes, while a cluttered composition is hard to make sense of. 

Pick your colors wisely

Colors influence emotions and contribute to the identity of your brand. They also lift the audience’s overall sense of enthusiasm and move people to action. So you must use colors strategically to pull the audience into your presentation. 

For example, this colorful presentation for Adidas was designed to show how its deck could give a combination of fun and luxurious vibes. 

Notice the colors used in the above slide. There is a lot of white, purple, and blue, with some variations used sparingly around the illustrations. Only three main colors are doing most of the heavy lifting. That’s why the overall design still works even with some extra colors thrown in. 

Pay attention to the following best practices as you work on your presentation colors:

• If your company already has a color palette in place, stick to it. If not, pick a strong color scheme with no more than five colors to serve as a base for your presentation design. Too many colors can make your audience frantic. 
• Use tools such as Adobe Color CC , Kuler , Piknik , and 0to255 to play around with different colors and color schemes and see what works with what. 
• Make sure your color scheme has colors that can contrast and complement each other. Colors that don’t clash will make your presentation look clean and polished. 

Select the right fonts

Typography is another factor that can make or break your presentation. Fonts have a subtle but powerful impact on how the audience views both your presentation and your brand. 

But choosing fonts is a major challenge for those without any form of design education or experience. They mistakenly think that simple and basic fonts are too dull and boring. So they try to look for some fancy fonts to make their presentation exciting, eventually ending up with some hideous or outdated font such as Comic Sans.

Instead, you should consider the readability of the message you want to convey. For example, this presentation by With Company makes great use of modern typography . 

Since many of the slides have lengthy quotes, they are split in ways to make the message easy to digest. In addition, see how all the text is super clean and concise. 

Pay attention to the following best practices as you work on your presentation fonts: 

• Just like with your color scheme, use the same set of fonts and the same font sizes in all the slides of your presentation. For example, if your slide heading is Verdana 40pt, then each slide heading should be Verdana 40pt. In fact, you don’t need more than three fonts that work well together. 
• If you feel like using some animated text that bounces, soars, or glitters, just don’t. Curb the temptation. Hyperactive words and phrases are annoying and distracting. 
• If you already have standard font pairs based on your company’s brand identity, use those. If not, choose fonts that convey the voice and tone you’re aiming for. 
• The best fonts for presentations are simple, professional, modern, and readable. Pick a font such that there is a significant difference between its regular and bold font faces.
• Don’t shy away from using standard fonts. Avoid using some rare font that’s unlikely to be available on all computers and mobile devices.
• Pair fonts that work well with each other. Granted, this can be tricky and hard for an untrained eye to pull off. But there are many collections known to be effective. So you can pick from those. Resources like FontPair and FontJoy make it easy to find great font combinations.
• As discussed before, size the fonts based on visual hierarchy. For example, headlines should be larger than body text. But even the least significant texts should be large enough to read, with appropriate line and letter spacing. 

Wrapping up

We know this may be a lot to take in. It’s not easy to design a mesmerizing presentation. But the final result is worth all the trouble. A great presentation can open doors that you may have never thought to be possible. 

A clean design is much easier to take in. It makes you and your brand look more credible and professional. So use the above steps to push your design skills as far as you can. 

Start improving one thing at a time, and your efforts will add up to a point where you’ll design stunning presentations without thinking. You can also accelerate the process with a tool like Piktochart that comes with hundreds of ready-made templates and intuitive features. So get started today.

About The Author

Hitesh Sahni is an editor, consultant, and founder of http://smemark.com/ , an upscale content marketing studio helping brands accelerate growth with superior and scalable SEO, PPC, and copywriting services.

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A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

Related topics

Presentation Design: Ultimate Guide for Beginners

Great presentation design is as important as presenting. Are you creating your own slide decks? Here are some must-follow rules for awesome presentations!

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Whether you are pitching a business idea, telling about your new research, or sharing important data with your audience, presentations are a visual aid essential for your success. You could have awesome presenter skills, and a fantastic idea for the content. But without stunning presentation design, the whole thing will fall flat. Learn how to make a good PowerPoint presentation design with these 10 tips.

Presentations: you’ve seen many of them, and you've probably made several yourself. An ultimate visual communication tool to get your point across, presentations are deeply integrated into the academic and business world.

However, many individuals and businesses still make the mistake of thinking that PowerPoint presentation design always comes down to dark text on a white background, with a few images and charts sprinkled in. Nothing could be further from the truth!

Presentation design shouldn’t be walls of text or extensive bullet point lists, but rather a way to tell a story and inspire the audience with a beautiful and balanced design. And it’s not just about communicating with your audience. Visme found that 91% of presenters feel more confident when using a professionally designed slide deck .

Want to learn how to make a good PowerPoint presentation design? We can help. In this article, we’ll cover the basics, such as:

What is presentation design?

• What types of presentations are there?
• 7 Tips to design presentation slides yourself.

Presentation design focuses on the visual look of your presentation as a tool to engage your audience. It is the way you present your information on the slide: the color scheme, combination of fonts, the way design elements are used as part of your slide. All of this comes together to present your message in a certain way.

Presentation design is about finding the perfect combination of design elements to create slides that will not bore or tire your audience, but rather engage them and glue them to the slides while attentively listening. Whether you are looking to inform your audience, entertain them, establish credibility, or something else, well-thought-out and executed presentation slides can help you achieve this.

Types of presentations

What is the first step in designing an effective presentation? Knowing what the presentation is for, of course.

Presentations have different purposes. A quarterly presentation you are making for the investors of your dropshipping business will not be the same as an employee training slide. In the first case, your aim will be to inform and report, in the second case, the goal of the presentation is to educate. Depending on what you are trying to achieve, there are 5 types of presentations. Let’s take a look at each.

• Informative - One of the most common presentation types, informative presentations aim to communicate important information with the audience and show new findings. Think of presenting company updates or planning a new project: informative presentations should be clear and straight to the point.
• Persuasive - As the name suggests, the aim of this presentation type is to use important data to not simply inform the viewers, but to persuade them to take a specific action. Persuasive presentations are what you should show to potential investors when telling them about the user acquisition growth speed of your company.
• Educational - Often confused with informative presentations, educational presentations are different because they aim to not simply inform, but to teach the viewers new skills and educate them about a new topic. Staff training slides or academic presentations are a great example of this slide type. You can go as far as making a tutorial video and including it in the slides, adding notes and key points next to it.
• Inspirational - Often used by managers and team leaders, inspirational presentations aim to cause a spark and motivate employees to work harder. Presentations of this type usually have a highly emotional message the aim of which is to inspire viewers to take a particular action.
• Problem-solving - This presentation type does a particularly good job at hooking the audience, as the key part of this presentation is the problem they are facing. Then, during the presentation, you are showing them how you are going to solve that problem. An example of this would be discussing how hard it is for large companies to hire qualified people by sharing statistics, then presenting your new HR automation tool and showing its benefits.

7 presentation design tips for beginners

Are you ready to jump into it? Here are 7 golden tips that will help you design presentation slides you can be proud of.

1. Outline your content and refine the key message

What is the first step in designing an effective presentation? You need to prepare your content and refine the key message. Try to understand what your audience wants to know, what they may already know, and what is more likely to keep them engaged. Then, keep this information in mind as you prepare your content for your presentation. What is the main takeaway from each slide?

Choose a working title and have a clear point for each of the slides. Understand what you want your slide to tell people. For example, instead of “Using hashtags for Instagram ” go with “Using hashtags for Instagram increases engagement by 12.5%.”

Keep your content specific and informative, but as concise as possible. Simplify your sentences, keep only the main point without writing an excessive amount of information on the slide. Below are two examples of a slide with the same information. Which one do you think is more readable?

2. Pick a framework

Now it’s time to pick the framework you are going to use to make your professional presentation design. Do you want to create a presentation from scratch, or go with something pre-built?

There are many terrific presentation design templates available online, on platforms like Canva, Visme, and Venngage. Still, you should never use a presentation template without editing it .

Changing the color scheme or fonts to match your brand may seem like a small detail, but it will greatly improve the overall impression of your presentation. It also helps to strengthen your brand identity (whether for a personal or business brand marketing ), and demonstrates professionalism and care.

Another important thing is not to limit your creativity to pre-built presentations. That’s why it’s also advisable to explore presentation designs on platforms, such as Behance, Dribble, and 99Designs.

Sure, most of these will have been done by professional designers, and may be a little challenging for beginners to recreate. However, understanding just how creative PowerPoint presentation design can be will help you shed your preconceptions and explore new creative routes.

3. Choose a color scheme and fonts

The best presentation design will be limited to a handful of options as too many colors will create chaos on your slide and make it harder for the readers to understand.

If you have a brand guide in place, it’s best to stick to colors and fonts used in your branding. However, remember that a PowerPoint presentation design is supposed to keep viewers engaged. So, even if your brand colors are soothing muted tones, a bright element here and there can work well to draw attention to the key messages.

4. Make it visual

Sharing your information only as texts and bullet points is a lazy way out. When you design presentation slides, consider how you can present information visually. This will help your audience understand and take in key messages faster.

A simple example of this is adding relevant icons instead of simple bullet points. Colored or outlined texts next to realistic and relevant photos make the presentation a lot more enjoyable and keep the viewers entertained.

Graphs and charts are a business presentation design staple. However, you can also think about different design elements that can be both surprising and effective. For example, a simple illustration instead of a dull stock photo will delight your audience and keep them engaged.

5. Pay attention to the layout

Your slide layout is the area where all of your presentation elements (photos, texts, icons, logo) are contained. Most presentation tools come with pre-built layouts you can use.

You can also create your own layout from scratch. In both cases, the main aim is to design a beautiful slide that doesn’t overwhelm the viewer. Include plenty of white space in your layout, don’t crowd it with too many text boxes and elements. If the elements are different, as they often will be, keep similar one close to each other. Keep your layout as clean and simple as you can.

6. Align and position

Nothing screams amateur more than jumping texts and layouts from slide to slide. Mismatching logos and design elements jumping here and there showcase a lack of professionalism and give an impression that you’ve put your presentation in a hurry. Not to mention that they are sometimes extremely annoying and distractive!

So, whenever you are working on your slides, always align and position them properly. No matter the presentation tool used, chances are, it will have an alignment tool.

Presentation software such as Keynote and Figma even offer an option to create background grids to help with the alignment. Below is an example of a slide, before and after aligning the texts and icons. Notice the difference?

7. Stay consistent

As you progress through the design of your presentation, it is essential that you stay consistent. No matter how many slides your presentation has, they are still part of one presentation. And you don’t always have to keep the same background color, or slide themes for this. Consistency in design can be achieved through design elements, color schemes, and similar illustrations.

Take a moment to look at these three slides. Although some of the slides seem to be styled differently from the rest, the color scheme of design elements holds the presentation together. It’s crucial to make sure that each one of your slides is visually connected to the previous one, to make sure your viewers don’t lose track of what you were saying.

Key takeaways

Now that you know the basics of professional presentation design, it's time to try them in practice! As with every other design type, there is no end to presentation design. Try to experiment with different tools, elements, and styles to find the one that works best for your audience. Research trends and best practices, and dedicate time to plan each slide thoughtfully. Don't be afraid to try new things, and you'll see the benefits a good presentation can have for your project in no time.

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

How to Design a Professional PowerPoint Presentation

Our series of tips on presentation design outlined some generic rules and ideas that you can live by to create better, more professional presentations. Today we want to follow that up by taking you through the actual process of designing a presentation from start to finish.

We’ll break down every step of the design process, from choosing colors and images to using whitespace properly. After reading through this you should be all set to design your own beautiful presentation slides that will put your coworkers to shame.

Using a pre-built PowerPoint template can be a good starting point for many people (we collected some of the best PowerPoint templates for you!). But if you’re wanting to design your own from start-to-finish, you’re in the right place!

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

BeMind Minimal Template

Maximus Template

Minimal PPT Templates

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Ciri Template

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A Word About Content

I usually make a big deal about content preceding design, and presentations are no exception. Ideally, you’ll have the topic and much or all of the content outlined before you even think about design. This will in every way shape the appearance of your design, which is why working from pre-built templates isn’t always the best move (though generic templates can and do work great in some circumstances).

The reason that I bring this up is that I don’t really have an actual presentation in mind for this project. I’ll be running with a basic theme, but the textual information will be entirely placeholder copy. Your image, font, color and layout selection shouldn’t necessarily match mine but instead reflect the topic and content you’re working with.

Choosing A Color Scheme

Before I even open Photoshop (yes, I design PowerPoint/Keynote slides in Photoshop and drop them in), I want to find a color scheme on which to base my entire design. When I need to quickly find several colors that go together I usually start with Adobe Color CC . Not only is it a great way to build your own color schemes, it’s an outstanding source to find schemes built by others that you can just grab for your projects.

As luck would have it, I liked the very first color scheme I saw upon opening Color. This scheme was featured on the home page and looked like a great place to start for our presentation design.

Now, if you wanted to get everything exactly right, you could make a list of the RGB or Hex values, but I prefer a quicker, more direct route. What I usually do is snap a screenshot of the color scheme, paste it into my document and stretch it across the canvas on its own layer for easy access. This way I can quickly activate the layer, eyedropper the color I want, then hide the layer and get back to work. It’s a bit like having a palette of colors to dip your paintbrush in.

Designing Your Cover Slide

Now that we have a color scheme, the design work is going to be much simpler. One trick that designers often use in presentations is to leverage the color scheme as heavily as possible. If you’re new to design, you’ll likely think that this is too easy, too plain or even that it’s cheating somehow, but trust me, it’ll be much more attractive and professional than that horrid Microsoft clipart library you love so much.

To start, simply grab one of your colors from the scheme you chose and flood the background of your slide with it (I chose #631c25). Good job, there’s your background. Don’t freak out. It’ll look great. Now let’s throw in some typography.

Choosing a Font

Font choice is a major issue for non-designers. The tendency is to think that most fonts are “boring” and to look around for something exciting and fun. This inevitably leads to the use of Comic Sans or some other equally hideous font.

Unless you’re an elementary school teacher, your presentations should never look like this. Instead, why don’t you try one of those “boring” fonts to see if you can come up with something you like.

Combining fonts can be a tricky task and can take a trained eye to pull off. Fortunately, font designers have already created collections that work well together and if you’re not a designer, they make it easy to pull off great typography. The trick is to just stay in a family. Again, I know this sounds lame, but it works really well if you make sure the two styles you choose are very different.

For instance, I chose a Helvetica Bold Condensed and a Helvetica Light for my cover slide. Notice how different the fonts are from each other in terms of thickness. Choosing two styles that are relatively close causes visual confusion and should be avoided as a general rule of thumb. Instead, what you want is contrast and plenty of it.

Alignment and Layout

Notice a few things about the way I set up this slide. First, I used a strong left alignment for the text. As I say in just about every design article I write, center alignment should be a last resort, not a first. It tends to be the weakest text alignment that you can choose, having a hard edge increases readability considerably (notice that book pages aren’t center-aligned).

Also, notice the generous whitespace that I used. Remember that you don’t have to eat up every inch of space. Giving your text room to breathe helps your layout immensely and gives the design a clean look.

Adding an Image

At this point you might be wondering why you wasted your time reading so I could give you such plain advice. The truth is, most people that create presentations could improve them by 100% from following the advice above. However, I realize minimalism may be too extreme for some folks so let’s throw in an image to make it look nice.

Since our text is on the left, I wanted to find something a little heavy on the right. The general theme that I’ll go for is “City photos” assuming I had some sort of architecture or city-centric presentation to give. Again, you’ll have to choose iamges relevant to your own topic.

I grabbed this Flickr Creative Commons image from photographer Ben Spreng .

Now, if we just made this image our background, the text would become unreadable and we would be ditching our color scheme. What we’re going to do instead is set it on top of the colored slide and set our blending mode to Overlay. Then throw your opacity to around 45%.

As you can see, this helps the slide look much more interesting but keeps the text and colors fairly intact. It’s a simple solution that adds a lot of interest to an otherwise plain design.

Adding Content Slides

The cover may seem like it’s only a tiny part of the battle, but you’ve actually already set the tone for the entire presentation. You’ve got your theme, color scheme and fonts already in place. Now you just need to set up a few different layouts for your content.

The thing to keep in mind is to keep everything extremely simple, and that includes the level of content that you include. Apart from design, these are just good presentation tactics that you’ll learn in every public speaking class. Filling your slides with everything you’re going to say makes you unnecessary. You could just email everyone the slides and shut up.

Instead, the slides are merely meant to be a visual aid. Show a slide with your overall topic or main point, then speak the rest, without reading. Nothing is worse than watching a guy read his note cards word-for-word for thirty minutes, except perhaps watching a guy turn his back to the audience so he can actually read his slides out loud to you the whole time! You may laugh, but I’ve seen it happen folks.

For our first content slide, we’ll grab another Flickr photo and set it to the bottom portion of our slide at full bleed. Then we’ll set the top to another color from our scheme and toss in some text using the same exact formatting that we used on the cover.

See how this closely resembles the theme we’ve already established while still looking significantly different? This is they key to good presentation design: cohesiveness without redundancy.

Now for our third slide, we can simply do the inverse of the second slide with a new color and a new image .

Adding Informational Elements

It would be nice if every slide ever presented could work in a full bleed image, but the truth is that this simply isn’t practical. It will often be the case that you’re presenting graphical information or some other item that isn’t necessarily a photo.

My advice here is to try to stick as close to your theme as possible. For the slide below I flooded the entire background with a solid color from our original scheme and made a quick 3D graph with white columns (I drew a few flat boxes in Illustrator and applied a 3D effect).

As you can see, this slide is very information-focused and yet it doesn’t sacrifice the aesthetics and simplicity we’ve already established.

You’re All Set

From here you might come up with one or two more alternate slide designs and then rotate between them for the duration of your speech. The result is a presentation that is beautiful, very readable and highly professional. The bonus is that the simple, straightforward design will probably result in less work than a clip-art-filled horror show.

Most of the time, great design doesn’t mean being particularly artistic or knowing how to create amazing complex layouts. Instead, it’s about presenting information in an attractive and user-friendly way. With this goal in mind you realize that you’re probably trying way too hard if your end result is ugly. Try cutting out half or more of the elements on one of your slides and giving what’s left a strong left or right alignment with plenty of whitespace.

I hope this article has convinced you to abandon that clip art gallery once and for all. The benefits of clean, minimal design in presentations are clear: the information is easier to take in and the end result is more professional than the mess of information you typically see in presentation slides.

Of course, if you’re looking to get started quickly, flick through our collection of the best PowerPoint templates to find a beautiful set of pre-made designs!

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Mastering PowerPoint presentation design principles: An expert agency’s guide.

In the realm of professional and educational presentations, PowerPoint stands out as a tool of immense popularity and versatility. However, the effectiveness of a PowerPoint presentation hinges not just on the content , but significantly on the design principles applied. In this comprehensive guide, we delve into the art and science of leveraging design principles to transform your PowerPoint slides from mundane to magnificent.

Understanding and applying these principles is not just about making slides aesthetically pleasing; it’s about enhancing the clarity, impact, and persuasiveness of your message. Whether you’re a seasoned presenter or new to PowerPoint, this guide offers invaluable insights into how design can be your ally in crafting presentations that captivate and communicate effectively.

As we explore the fundamentals of design principles, the effective utilisation of colour and typography, strategic incorporation of visuals and graphics, thoughtful slide layout and spatial arrangement, and purposeful animation, you will gain a toolkit of techniques to elevate your PowerPoint presentations. Each section is designed to build your understanding and skills, enabling you to apply these principles with confidence and creativity.

Embark on this journey with us to master the presentation design principles that will bring your PowerPoint presentations to life, making them not only more engaging but also more memorable and impactful.

Understanding the fundamentals of PowerPoint presentation design principles

When it comes to crafting effective PowerPoint presentations, the role of design principles cannot be overstated. These principles are the cornerstone of creating not only visually appealing slides but also ones that enhance the communication and retention of your message. In this section, we explore the three pivotal presentation design principles: balance, contrast, and alignment, and their application in PowerPoint presentations.

Balance: This principle refers to the distribution of visual elements in a slide. A balanced layout provides stability and structure, making the content easily digestible. In PowerPoint, balance can be achieved through symmetrical or asymmetrical layouts. A symmetrical layout offers a sense of harmony and formality, ideal for corporate presentations. On the other hand, an asymmetrical layout, which uses an uneven distribution of elements, can create a more dynamic and interesting visual appeal, perfect for creative or educational presentations.

Contrast: Contrast is the art of making elements stand out by using opposing characteristics, such as light and dark colours, large and small text, or different textures. In PowerPoint, effective contrast can be employed to draw attention to key points and guide the viewer’s eye through the slide. For example, using a bold colour for important text against a muted background can ensure that your audience focuses on the main message.

Alignment: This principle is about arranging elements in a slide in a way that creates a visual connection between them. Proper alignment in PowerPoint slides not only makes them more professional and polished but also aids in creating a logical flow of information. Aligning text and images along specific axes can help create a clean, organised look, making it easier for your audience to follow along.

Incorporating these fundamental presentation design principles in your PowerPoint presentations can significantly enhance their effectiveness. A well-designed slide not only captures attention but also helps convey your message in a clear, compelling manner. As you progress through your presentation creation process, keep these principles in mind to ensure that your content is not just seen but also remembered.

Effective utilisation of colour and typography

The strategic use of colour and typography is vital in creating engaging and effective PowerPoint presentations. This section delves into how these elements can be utilised to enhance the visual appeal and readability of your slides.

Colour psychology and palette selection: Colours are not just aesthetic choices; they evoke emotions and can significantly impact the perception of your presentation. Understanding colour psychology is crucial. For example, blue often conveys professionalism and trust, making it an excellent choice for business presentations, while green can be associated with growth and health. When selecting a colour palette, aim for a harmonious balance that aligns with the tone and content of your presentation. Tools like the colour wheel can help in choosing complementary colours that enhance visual coherence.

Consistency and brand alignment: Consistency in colour usage helps in creating a cohesive presentation. If your presentation is for a specific brand or organisation, aligning with its colour scheme can reinforce brand identity. This consistency also aids in audience retention as it provides a visually unified journey through your presentation.

Typography matters: The choice of font and text styling plays a crucial role in readability and audience engagement. While selecting fonts, consider the context and tone of your presentation. Serif fonts, like Times New Roman, often suggest formality and are suitable for traditional presentations. Sans-serif fonts, like Arial, offer a modern and clean look, ideal for more contemporary topics. Remember, legibility is key. Avoid overly decorative fonts and maintain a font size that is readable from a distance.

Balancing font styles and sizes: Use different font sizes and styles (like bold or italic) to create a visual hierarchy in your text, guiding the viewer’s attention to the most critical parts of your slide. However, maintain a limit on the number of different fonts used to avoid a cluttered or disjointed appearance.

By thoughtfully combining colours and typography, you can significantly elevate the impact of your PowerPoint slides. These elements, when used effectively, not only grab attention but also make the information more accessible and memorable to your audience.

Incorporating visuals and graphics strategically

Visuals and graphics, when incorporated correctly, can significantly enhance the effectiveness of your PowerPoint presentations. This section will explore how to select and integrate these elements for maximum impact.

The power of visual communication: Visuals can communicate complex information quickly and memorably. The key is to choose images and graphics that are directly relevant to your content. For instance, using a chart to depict statistical data can be far more impactful than simply listing the numbers.

Quality over quantity: Always opt for high-quality images and graphics. Blurry or pixelated visuals can detract from the professionalism of your presentation. However, be mindful of the quantity. Overloading slides with too many visuals can lead to clutter, making it hard for the audience to focus on the essential elements.

Consistency in style: Consistency is as important in visuals as it is in colour and typography. Ensure that all your visuals follow a similar style or theme. This could mean using the same filter for all images, similar illustration styles, or consistent iconography. This uniformity helps in creating a cohesive visual narrative throughout your presentation.

Graphs and charts for data representation: When presenting data, graphs and charts are invaluable. They provide a visual representation that can make complex information more digestible. Ensure these are clearly labelled and easy to understand at a glance. Tools like PowerPoint’s built-in chart features can be very effective for this purpose.

Integrating visuals with text: While visuals are powerful, they need to be balanced with the text. Use visuals to complement or emphasise your written content, not replace it. The text and visuals should work in tandem to convey your message effectively.

Incorporating visuals and graphics thoughtfully into your PowerPoint slides can transform the way your audience interacts with your content. It’s about finding the right balance and ensuring that each visual element serves a purpose in reinforcing your message.

Slide layout and spatial arrangement

The layout and spatial arrangement of elements on your PowerPoint slides play a crucial role in how your message is perceived and understood. This section focuses on strategies for organising content in an aesthetically pleasing and logical manner.

The importance of white space: One of the most overlooked aspects of slide design is the use of white space, or negative space. This space, free from text and graphics, is not wasted. Instead, it helps to reduce clutter and allows your audience to focus on the key elements of your slide. Proper use of white space can bring a sense of elegance and clarity to your presentation.

Logical flow of information: Arrange the elements on your slide in a way that guides the viewer’s eye naturally through the content. This can be achieved by aligning text and visuals in a logical sequence, such as left-to-right or top-to-bottom, following the natural reading pattern. Ensure that the most important information takes precedence both in size and positioning.

Consistent layout across slides: Consistency in the layout across different slides aids in maintaining a coherent narrative. Use a similar structure for each slide, whether it’s the placement of the title, text, or images. This consistency helps your audience to follow the presentation without getting lost or distracted by varying layouts.

Balancing elements: Balance is key in slide design. A slide that is too heavy on one side can feel unbalanced and distracting. Aim for an even distribution of text and visuals, ensuring that each slide feels harmonious and well-composed.

Responsive design for different displays: Keep in mind that your PowerPoint presentation might be viewed on various screens and devices. Ensure that your layout is responsive and looks good on different display sizes. This might mean avoiding overly intricate details that could get lost on smaller screens.

A well-thought-out slide layout and spatial arrangement can significantly enhance the effectiveness of your presentation. It’s not just about making slides look good; it’s about using design to guide and reinforce your message.

Animating with purpose

Animations and transitions in PowerPoint can be powerful tools when used purposefully. This section explores how to use these features to add value to your presentation without overcomplicating or distracting from the main message.

Selective use of animations: The key to effective use of animations is moderation. Choose animations that serve a specific purpose, such as emphasising a key point, illustrating a process, or showing changes over time. Avoid using animations merely for decorative purposes as they can distract from the content.

Consistency and subtlety: Maintain a consistent style of animations throughout your presentation. Using too many different types of animations can create a disjointed experience for your audience. Opt for subtle animations that complement the content rather than overpower it.

Timing is crucial: The timing of animations can significantly impact the flow of your presentation. Animations that are too slow can drag the pace, while too fast animations might confuse the audience. Adjust the timing to match the rhythm of your speech and ensure that each animation is synchronized with what you are saying.

Transitions between slides: Just like animations within slides, transitions between slides should also be used judiciously. Choose transitions that match the tone of your presentation and use them consistently. For most professional presentations, simple transitions like ‘Fade’ or ‘Push’ are preferable as they are less distracting.

Testing on different devices: Before finalising your presentation, test the animations on different devices and screens to ensure they work smoothly. This is especially important if you are presenting in a setting where you are not using your own device.

Using animations and transitions thoughtfully in PowerPoint can enhance the storytelling aspect of your presentation, making it more dynamic and engaging. Remember, the goal is to aid in the communication of your message, not to overshadow it.

In the world of PowerPoint presentations, presentation design principles are more than just guidelines; they are the framework that breathes life into your slides. Throughout this guide, we’ve explored the essentials of design—from the fundamental principles of balance, contrast, and alignment, to the nuanced use of colour, typography, visuals, and animations. Each element plays a pivotal role in transforming standard presentations into extraordinary visual narratives.

Remember, the goal of applying these design principles is not merely to create aesthetically pleasing slides, but to enhance the communication and impact of your message. A well-designed PowerPoint slide can captivate your audience, simplify complex information, and leave a lasting impression.

As you embark on your next PowerPoint project, keep these principles in mind. Experiment with balance, play with colours, choose your typography wisely, strategically place your visuals, and animate with purpose. With practice and attention to these guidelines, you’ll be able to craft presentations that are not only visually stunning but also effective in conveying your message.

In the dynamic landscape of presentation design, continuous learning and adaptation are key. Stay updated with the latest trends, technologies, and best practices in PowerPoint design to keep your presentations fresh and engaging. Remember, the best presentations are those that connect, communicate, and resonate with the audience.

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In today’s cutthroat business environment, creating an engaging presentation that grabs your audience’s attention and conveys your message is crucial. Understanding the design components that can increase the impact of your presentation is essential for achieving this. We’ll examine eight vital design components that can set your presentation apart and make it memorable.  Presentation Design Services  provide the knowledge required to build a polished and effective presentation that will make an impression on your audience if you’re looking for expert advice.

Designing presentations appropriately  

The presentation’s general style and feel should be taken into account as the first design element. Regardless of the presentation platform you use—PowerPoint, Keynote, or another—it’s critical to pick a design appropriate for your subject and your target audience. You can choose from a variety of well-crafted PowerPoint templates or alter the standard slide layouts to better suit your needs. The idea is to choose a design that enhances and emphasizes the message of your presentation. You may make a coherent and visually appealing presentation by matching your design to your topic.

• Interested Introduction

Visual components are essential for drawing in your audience and helping them comprehend your content. Using pertinent and eye-catching visuals, such as photos, charts, graphs, and  infographics, can improve your presentation . Visuals aid in breaking up text-heavy slides, demystifying difficult information, and building a visual story that ties together your main points. Make sure your images are impactful, clear, and directly related to your content when using them.

• Concise And Clear Content

Clarity and succinctness are key components of your presentation’s content. Your message should be clear and concise for your audience to understand. To accomplish this, ensure your material is structured, ordered, and free of extraneous jargon or difficult words. To explain important information, use brief sentences or bullet points, and divide complex ideas into manageable parts. You may encourage better understanding and interaction from your audience by delivering your content clearly and succinctly.

• Logical Order

Your presentation’s flow should be logical, making it simple for your audience to follow. Start by giving them context for your issue and grabbing their attention with an engaging opening. Then, arrange your information logically, flowing smoothly from one idea to the next. Make sure that your stages are presented logically and sequentially, for instance, if describing a process or a set of steps. This makes it easier for your audience to grasp how your ideas develop and fit together. 

Employ transitional words or visual cues to indicate further transitions between various sections or themes in your presentation. A well-organized and rationally sequenced presentation improves comprehension and keeps your audience interested.

• Graphical Aids

In order to increase the impact of your presentation, visual aids are essential. Making efficient use of white space is a key visual design principle. The void spaces on your slides or between design elements are called “white space.” It is crucial because it offers visual breathing room and aids in drawing the audience’s focus to the key points of your presentation. You may design a balanced and visually appealing layout that enhances readability and understanding by thoughtfully utilizing white space. 

Slides should not be overloaded with text or images, which can confuse and distract your audience. Instead, use plenty of white space to develop a tidy, well-organized layout that supports the presentation’s main points.

• Audience Participation

Maintaining your audience’s interest and ensuring successful message delivery depends on engaging them. It is crucial to present data or statistics in a way that is aesthetically pleasing and simple to comprehend. Using charts, graphs, and diagrams to visualize data can help simplify difficult information and make it easier for your audience to understand. Choose the right data visualization type based on the characteristics of your data and the insights you wish to communicate. 

Choose the format that best supports your main arguments: a bar chart to compare several categories, a pie chart to indicate proportions, or a line graph to illustrate trends over time. To aid your audience in quickly and efficiently understanding the information, ensure that your data visualizations are clear, accurately labeled, and aesthetically striking.

• No-Mistake Presentation

Your presentation can gain even more professionalism by using fluid transitions and animations. Use transitions between slides to establish a smooth flow and direct your audience’s focus from one point to the next. Animations can be used to expose content gradually, highlight important details, or improve the presentation’s storytelling component. However, it’s important to employ animations and transitions purposefully and in moderation, as too dramatic or distracting effects might take away from your message.

• Compelling Conclusion and Call to Action

In the current digital era, it is crucial to consider how your presentation will look on mobile devices. Nowadays, many business people access and view presentations on the move using their smartphones or tablets. Make sure your presentation design is mobile-friendly and responsive to give your audience a seamless viewing experience regardless of their device.

A strong ending should also contain a crystal-clear call to action. Your call to action encourages your audience to take a certain next step or continue interacting with your content. It can involve enticing people to check out your website, subscribe to a newsletter, test out a good or service, or become involved in a pertinent project. Make sure your call to action is brief, appealing, and consistent with the goal of your presentation. It ought to motivate your audience to act in response to the knowledge and wisdom you have imparted.

Wrapping Up

Carefully considering design components that increase your message’s overall impact and efficacy is necessary when creating a great presentation. You can create a polished and effective presentation that connects with your audience by incorporating appropriate presentation design, captivating visuals,  consistent branding , clear typography, strategic use of white space, effective data visualization, seamless transitions and animations, and mobile-friendly design.

Consider using Presentation Design Services   for qualified assistance in producing a visually attractive and compelling presentation. Their knowledge and experience may assist you in developing a slide deck that conveys your message, grabs attention, and makes an impression. Remember that a well-designed presentation can enhance your material and assist you in confidently achieving your presenting objectives.

PresentationGFX is the global leader in the field of marketing design and visual communications. We create effective and impactful visual communications through presentations, videos, animations and graphics. Innovative designs, professional delivery, creative representation of data and cohesive story boarding makes us your ideal communication partner. A presentation design agency driven by quality and innovation.

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30 Presentation Design Ideas & Tips to Impress Your Audience in 2022

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By Iveta Pavlova

in Inspiration

6 years ago

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Update March 2022: Fixed broken links and added new presentation design idea examples

PowerPoint and its alternatives are multifunctional tools that serve a wide variety of purposes for both marketers and non-marketers. The popular software for presentation design holds unlimited powers of influence, as long you know how to use it right.

Today we’ll share valuable presentation design ideas and tips, so you can make the most out of your presentation. Before moving on to the actual design process, put your ideas on paper. This will help you clear up your concept and is crucial for building a high-quality presentation. Now, let’s begin!

1. Make Sure Your Eye-Catching Visuals Don’t Steal the Spotlight

The design of a presentation is supposed to support your information in more than one way. Overlooking your presentation design means throwing away all of your efforts to prepare a presentation in the first place. No matter the topic, you need to convey value. This means you need to make your presentation eye-catchy but try not to let your visuals steal the spotlight from the information itself.

• Presentation: Digital 2020 Global Digital Overview (January 2020) v01 by DataReportal

2. Go Simple and Witty

Simplicity is a highly advocated practice simply because it gives results. Now, there are simple and boring presentations, and there are simple and witty ones. The second one will win your audience to your side.

• Presentation: Marco Gold Standard by MarcoTechnologies

3. Prioritize Clarity Over Complexity

Push the boundaries but not too far. Obviously, clarity is a factor that definitely works in favor of your presentation’s success. A familiar pattern is a better approach than presenting the information in a completely new arrangement.

• Presentation: 10 Things your Audience Hates About your Presentation by Stinson

4. Turn your Presentation Design into a Story

We all know that design can provoke powerful emotions. But do you know which technique provokes even a stronger emotion? That’s right, stories. Use this double power for your presentation to influence your audience on a deeper level.

• Presentation: Apple Inc Case Study by Shail Daswani

5. Don’t Underestimate Power of Pop Culture References

Use the power of association to your advantage. When people connect new information with things they already know, they are more inclined to listen to you and accept your message.

• Presentation: The Art of the Presentation by Jeffrey Stevens

6. Leverage the Power of Whitespace

This is a blank space left between design elements in the composition. It is a great tool when you want to make a point and focus the viewer’s attention on a particular part of the design.

7. Apply the Rule of Thirds

3 stages, 3 steps, 3 points, 3 ideas… People tend to accept, understand and memorize these things better if they are narrowed down to 3. The audience simply loves this number, so all that’s left for you is to make the best out of this rule.

• Presentation: Achieving digital maturity: Adapting your company to a changing world from Deloitte United States

8. Use Minimum Text In Your Slides

A presentation design is created in order to help the presenter communicate certain information. Moreover, a presentation in front of an audience is meant to be listened to, and not read. This is why some professionals advise not to use more than 6 words per slide. Use more visual content, instead.

• Presentation: How to think like a startup by Loic Le Meur

9. Don’t Forget the Mobile Users

Mind this tip when designing a presentation that will also be watched on mobile devices. Big sections of text in presentation design are hard to read on small screens.

• Presentation: How to Master Difficult Conversations at Work – Leader’s Guide by Piktochart

10. Match the Presentation Design with the Topic

The topic of the presentation often dictates the theme of the design. For instance, a wedding-themed presentation suggests a soft, romantic color scheme, a business presentation is often designed in brand colors, etc.

• Presentation: How To Have Your Dream Wedding Without Burying Your Budget by DesignMantic

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

11. Use Semi-Transparent Gradient Graphs

Different tools are used to present data. However, presenting it in a visually appealing way will bring more positives for you. Semi-transparency and partial overlapping are super trendy when it comes to presenting graphs. Choose different colors complementing each other, and apply semi-transparency increasing to the top.

• Presentation: Achieving digital maturity: Adapting your company to a changing world by Deloitte United States

12. Be Trendy with Gradient Overlays

Gradients and color transitions are still trendy. This means you can use them bravely in all of your designs including presentation design. White text on top works amazing for this kind of overlay.

• Presentation: 10 Insightful Quotes On Designing A Better Customer Experience by Yuan Wang

13. Use a Partial Overlay to Put an Accent

We already established that white lettering goes well with a colored semi-transparent background. Another technique is to use this background as an element and not a full background, so you can draw the eye to a certain area.

• Presentation: 500 Demo Day Batch 19: Gluwa by 500 Startups

14. Use Brand Colors

Choosing a presentation design style according to your brand is a smart move. This way, you will certainly differentiate your work from other presentations. Also, it’s wise to include your business’s branding – your logo in all of your slides.

• Presentation: How to Market your Charity in the Digital Age by Michael Horton

15. Try Bright Colors

Bright colors still rule the web in 2022, so there will be a lot of them in presentation design, as well. With these colors, it’s more than easy to catch the attention and make a statement. Combine them with 3D or flat illustrations and flattering text color (white works amazing) to make the presentation design pleasant for the eye.

16. Choose One Popping Color

If you want to keep the vibe of the bright colors but still make the presentation design elegant and classy, use just one popping color (it can be even neon) over a black-and-white themed background (or simply over muted colors).

• Presentation: 24 Design Tips from Real Designers by Edahn Small

17. Try Sticking to Black and White

Going black-and-white has always been trendy. This look can provoke a variety of moods depending on how you use it. The Black and white duo provokes nostalgia, drama, mystery. But it could also make your concept look elegant and simple.

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18. Use Trendy Pantone Colors

This presentation uses the Ultra Violet Pantone color of the year 2018 , but you can go with any annual Pantone color to vibe with the current. Now is the time to try Very Peri Color of the year 2022 .

• Presentation: Top Productivity Working Hacks by Jan Rezab

19. Use Simple Outline Illustrations to Explain a Concept

Using illustrations instead of pictures can help you emphasize a point. Illustrations are great conceptual tools, so when it comes to presenting, they can help you get your message across with ease. Flat outline illustrations, on the other hand, are simplistic enough to explain a concept and attractive enough to catch the viewer’s attention in a presentation design.

20. Flat Illustrations are Always a Good Choice

Flat has been the king of illustration in the graphic design world for so long, that we can’t make this list without it. The multifunctional simplistic shapes make this style suitable for both icons and conceptual illustrations in a presentation design.

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21. Mix Styles

You don’t have to limit yourself to using only one style throughout the whole presentation. Feel free to combine gradients with flats, outlines, and other styles to achieve a more attention-grabbing look.

• Presentation: 5 Storytelling Lessons From Superhero Stories by HighSpark | Visual Storytelling Agency

22. Use Art Illustrations

A fully illustrated slide is a move that pushes the boundaries of the ordinary presentation design. This approach, especially used as an opening slide, will certainly nail your audience’s attention from the very beginning, so it’s worth giving it a shot.

• Presentation:  Achieving digital maturity: Adapting your company to a changing world by Deloitte United States

23. Try Modern Low-Poly Illustrations

Low-poly is a style of illustration that has become modern in recent years. The style brings a futuristic vibe and makes the design look edgy. This style can be applied to the presentation design elements or even the background for a bolder look.

• Presentation: One Point Per Slide – Why It’s Important and How to Do It by Stinson

24. Use Geometric Shapes

Geometric shapes can totally make a design look modern, elegant, and more interesting. Whether circles, triangles, diamonds, or else, geometric shapes provide a wide field for experimenting. This means your opportunities are endless and the result could be an absolutely unique presentation design.

• Presentation: Designing For Emails: 8 Hacks To Design Emails That Are Eagerly Awaited by DesignMantic

25. Give Each Concept a Different Color

Colors are a perfect way to distinguish different ideas and concepts. Plus, they help the audience follow your thought more easily. Distinguishing your ideas from each other by using colors is a great way to focus on different messages in the same presentation. Just make sure to keep the style consistent.

• Presentation: 125 Clickass Copywriting Tips by Barry Feldman

26. Try Creative Typography

You should absolutely step outside your comfort zone and experiment with attractive new ways of presenting your lettering.

• Presentation: 14 Inspiring Paul Rand Quotes! by DesignMantic

27. Try Unconventional Fonts

With the huge diversity of fonts available online, don’t be afraid to try out new looks. A new font stands out and makes the presentation design feel completely different.

• Presentation: GAME ON! Integrating Games and Simulations in the Classroom by Brian Housand

28. Use Numbers to Mark Progress

Numbers are a great way to help your audience keep track of your thoughts. They help you take the viewer through the whole process and they boost the clarity. Numbers also give the feeling of a step-by-step process. They can simplify any idea and make it easier to be understood. In the following example, each slide is a numbered step. This is a provenly effective practice but you can experiment with expanding each number over a few slides.

• Presentation: 21 Hottest Productivity Hacks for 2016 by HubSpot

29. ABC of Anything

The ABC is a cool way to make your audience follow a list. Unlike numbering which could be infinite, this type of alphabetical bulleting does have an end obviously.  This technique engages the viewer a lot because, first of all, the viewer sees something familiar – the alphabetical order. Secondly, people like the feeling of completion which helps them keep their interest till the end of the alphabet.

• Presentation: The ABC’s of Living a Healthy Life by Dr. Omer Hameed

30. Call to Action

Don’t be afraid to tell your audience what to do next. A CTA button is rewarding your efforts spent on the presentation.

• Presentation: 4 Biggest Challenges for Creative Teams by Wrike

Presentation design doesn’t have to be boring. These 30 presentation design ideas and tips will help you breathe life into your presentation and win your audience’s attention. You are welcome to share more ideas in the comments below, so we can discuss what works and what doesn’t. Happy designing!

You may also be interested to read these related articles:

• The Best Free PowerPoint Templates to Download in 2022
• How to Calm Down Before a Presentation: 10 Practical Tips and Techniques
• Top Graphic Design Trends 2022: Raising the Game

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Best practices for designing presentation slides

September 20, 2018 - Gini Beqiri

When designing presentation slides, you need to find a balance between keeping the interest of your audience and maintaining their attention, while not distracting them from your key message.

The aim of presentation slides is to enhance learning and understanding, by supplementing what you’re saying (not be the main focus of your talk).

Below we discuss the best practices for designing presentation slides.

Keep it simple

If your slides are more important than what you’re saying then your message will lose impact. Your slides must be an accompaniment and not distract from your words.

• Avoid slides with lots of text, especially if it’s just a repetition of what you’re saying. The audience may be reading rather than listening to you. If you need text-heavy slides then gradually reveal the text when needed.
• Ideally you should only include main speaking points in the form of short and concise bullet points on your slides. This is far less dull for the audience and the best slides have no text – some speakers just use images.
• Don’t fill up empty spaces with unnecessary elements as this won’t help the audience understand what you’re saying. The less clutter there is on a slide the more impact your visual message will have.
• The design elements should be kept to a minimum to prevent distraction, such as, ensuring you have a clear and simple background.

Decide your presentation’s slides ratio

You must decide which  ratio for your slides  will best suit the context of the presentation:

• A 4:3 ratio if beneficial for presentation slides that need to be viewed across multiple devices.
• A 16:9 ratio should be used conference presentations.

Consider creating your presentation slides in both sizes to be prepared.

Have a title page that stands out

Create a visually engaging title page so the audience is interested and ready to listen before you begin speaking.

Limit transitions and animations

Using lots of animations is distracting and amateurish. It doesn’t add much meaning to your presentation and it’s boring for the audience if they are watching constant animation. It can also be problematic and frustrating to view the presentation on different devices due to this.

• Only use animations for a purpose, such as, to reveal the stages of a process.
• Your animations should subtle and professional, for example, “Wipe” is effective for introducing bullet points but “Move” and “Fly” are too slow.
• Don’t animate every element in your slide.
• Avoid using animations between every slide and don’t use more than three different types of animations for this.

Use visual aids

Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words.
• Clarify and show examples.
• Create more of an impact by making the audience feel a certain emotion.
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

We go into detail on specific visual aids later in the article but here are some general tips for using visual aids:

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• One message per visual aid.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

Read our article on  Using visual aids during a presentation  for more information.

Use high-quality graphics

If you want your presentation slides to look professional then you need to use high-quality graphics. Main points can be illustrated with images but these images shouldn’t be a stretched low-resolution photo as this will look sloppy. Also, avoid using Clip Art as it’s likely the audience has already seen the images and it generally looks unprofessional.

Photographs are particularly valuable to enhance understanding because they allow the audience to see what you’re saying. Ensure that you use simple photos that relate closely with your speech.

Find free stock photos here:

Alter images to focus on elements

If an image is not the focal point consider decreasing its opacity and if it’s the current focus then make the image more pronounced. Masking can be a useful way of achieving these results and it can also be used to direct attention to something important within an image. It looks more professional than highlighting or using arrows etc.

Use panning for large images

You may want to show a large image in your presentation, such as, a web page. Consider using the Chrome extension to capture this. This will prevent you from scaling the image and distorting it. Instead you’ll be able to pan as you talk about it.

Use suitable charts and diagrams

Present data using charts and diagrams because they display data in a visually compelling way and you’ll avoid overwhelming the audience compared to, for example, presenting a list of statistics. Select data most relevant to the points you’re making and ensure that your charts are necessary.

• Horizontal bar charts should be used for comparing quantities.
• Vertical bar charts are for displaying changes in quantities over a length of time. There should be a maximum of eight bars.
• Pie charts highlight percentages. They should include a maximum of six segments.
• Line charts show trends.
• Tables are useful for side-by-side comparisons of quantitative date but charts are generally better as they are quicker to understand and they clearly emphasise significance.

Use video or audio

Using videos and audio clips are a great wait to engage the audience and increase their interest because they introduce a change of pace and they enhance understanding.

• Ensure that any videos or audio clips used are relevant to the presentation’s content.
• Only play as much of the clip as necessary.
• Never show a really long clip.
• Video and audio can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re playing them a clip and tell them what to look for or listen out for.

Avoid using autoplay for videos

With autoplay it can take a moment for a video to start playing which can lead to the speaker clicking in this time. This causes the slideshow to move on to the next slide rather than playing the video. Instead of allowing autoplay ensure that you have to click something for the video to play as this will give you more control.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Colours also evoke emotions and can improve understanding by, for example, highlighting certain themes in specific colours.

Using the colour wheel can help when choosing your presentation’s colours: insert picture of colour wheel

• Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable and it allows you to draw the audience’s attention towards desired elements.
• Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you use the colour blue to highlight all the key words on your second slide continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with “appropriate” colours that make sense.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

There are websites that can help you pick colour schemes, such as,  Adobe Color CC  shown below.

Choose fonts carefully

Use the same clear fonts throughout your slideshow and use no more than two fonts that go well together. Avoid using Serif fonts, such as Time New Roman because: they’re designed to be used in text-heavy documents, they’re easier to read in smaller sizes and they cannot be seen well when projected. San-serif fonts, such as Arial are usually better for presentations.

A popular choice of font is Gill Sans but whatever font your choose make sure it looks professional and can be read from the back of the room.

Avoid using custom fonts that are unlikely to be on all computers because this can be problematic on the day of your presentation.

Use large font sizes

Your font size should be a  minimum of 24pt  so everything can be easily read. Ensure that you keep font sizes consistent throughout the slides or it can look messy.

Create consistent slides

The slides should have the same design, including colour scheme, font size, font type, etc. This makes the presentation flow better and emphasises that each slide is part of same story you’re telling so this consistency will help with understanding and it’s less frustrating for the audience.

However, some speakers like to have one style for the main slides and other styles for transitions between topics, for example, you may switch around the background and text colours for transition slides so it feels like part of the same presentation but it shows the audience that you’re moving on to a new theme or subject.

Sort your slides

Use the  Slide Sorter view  to confirm that your presentation’s structure is effective. Slide Sorter shows you how logical the flow of your presentation is and it’s easy to re-arrange your slides in this view.

Include white space on your slides

Empty space is needed on your slides or it will look too cluttered. Make sure that you have empty space between each element in your slides. Don’t try to fill the white space unnecessarily or you’ll reduce the significance of your points.

Premade templates

Experts do not agree on the use of premade templates but if you do use a premade template, ensure that there is consistency and that it looks professional.

• Presentation templates  which you can download and use

Presentation slides come last

Design your presentation slides after deciding on your message and your supporting evidence. Remember that the slides enhance the experience but the actual speech needs to stand out on its own.

10-20-30 slideshow rule

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

The above are common preferences rather than absolute suggestions – you have to design your presentation slides in a way that works best for you and the situation.

You must take into account the type of person you are, the characteristics of the audience, your topic, the context of your presentation etc. All of this will affect what you find suitable for your presentation’s design.

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Presentation Design: Your Complete Guide to Better Presentations

We don’t like boring presentations either. here’s how to dial your next presentation design to eleven..

Presentation design is that “I told you so” friend. You can have the best stage presence around, the most pertinent information for your audience, a simply stellar narrative . . . and none of it matters if your design doesn’t work.

That’s when presentation design swoops in and gives ya the big ole, “I told you so.”

Look—presenting information to other human beings without slowly (or quickly) starting to look like you dove headfirst into the deep end of your community pool is hard enough. We’ve all been there. We get it.

That’s why this guide exists. Treat it as a cheat code to better presentations. We’ll cover all things slide design—tips, examples, and tools you can use to make your next presentation look good (no complicated game controller combos required).

Table of Contents

The Pillars of Any Great Presentation

10 presentation design tips that work, presentation design ideas, how to design a presentation.

There are a million different things you can do when designing a presentation. That’s the challenge. You’re in the center of a maze, and if you spin around you’ll see twenty pathways. Each one of these takes you to twenty more, and on and on and on.

Let’s start with some basic pillars of great presentation design: purpose, narrative, content, cohesion, and delivery. Everything that comes after rests on top of these building blocks.

Even though we’re talking about five pillars, purpose might be the most important one. Or, at least the deepest dug, supporting everything else.

Without a purpose for your presentation, there is no hope. That sounds grim—because it is. 

Go to the grocery store with no list, and what happens? A $100 overdraft charge and seven pounds of crab cakes with a “Sell by” date of tomorrow. Dive into a presentation with no purpose, and you have a similar theme: sadness.

Start simple—what type of presentation are you making? Is it a quarterly review? Sales report? Pitch? Perhaps you’re the keynote speaker at a once-every-three-years global conference? (Okay, hotshot.)

Figure out what kind of presentation you need. That informs its purpose. Then, factor in your audience. Who are you speaking to, and what do you want them to gain from this soon-to-be beautifully visualized information sharing session?

That brings us to . . .

Say you’re crafting a pitch presentation. Your purpose is to inform and persuade investors to finance your product. This gives you what you need to develop your theme: “XYZ product isn’t just showy, it makes users’ lives easier.”

Great. Now, like any good writer or painter or filmmaker , your job is to develop this theme over the course of your narrative, A.K.A. the overarching journey of your presentation.

You’ll pepper this narrative journey with elements of storytelling . For example: Where you were when you had your big idea is a story that supports your larger narrative—how it all started, why it matters, and where it’s going.

Make sure there’s conflict. Take it from famed screenwriter Syd Field : “All drama is conflict. Without conflict, you have no action; without action, you have no character; without character, you have no story; and without story, you have no screenplay.”

A presentation that’s all sunshine and rainbows is a presentation that lacks realism. And, just like moviegoers don’t want to spend $20 to see a movie where everything is wonderful and nothing could be better, your audience wants engaging information that’s rooted in conflict. 

Because, that means it’s real.

Your product will change the world because it’s solving a real-world problem , and guess what? You’ve faced problems of your own in getting said product off the ground. They were A, B, and C, and you solved them by . . .

Here’s where we get designer-y (author’s choice—that’s a word today). You know your purpose, you understand how that purpose creates a theme, and you see how to develop this theme through narrative.

Now, you need awe-inspiring content. This is where design choices start to have an effect. Your job is to make the complexity of presentation design look simple. No sweat, right?

Opt for high-quality stock photos , readable fonts , and a balanced color scheme . In a way, it’s like tightrope walking across the Grand Canyon.

Also—don’t ever actually tightrope walk across the Grand Canyon.

Your visual content should complement your message and help an audience understand exactly what you want them to take away from your presentation.

Ever seen a Baz Luhrmann film? He’s a man with a distinctive style. If you need proof, go watch Moulin Rouge! , or his adaptation of The Great Gatsby .

We’ll wait.

See? Distinctive style. You look at a Baz film, in all of its creative chaos, and just know—that was made by him. Good or bad doesn’t matter. Baz Luhrmann stays on-brand . Even if on-brand is nine million things happening at once in a single frame.

Cohesion is of the utmost importance when crafting a presentation. The easiest way to achieve visual cohesion is to keep your design on-brand. Be it personal or business, use images, colors , and fonts that represent you.

And if you don’t have those? Decide upon them. Then use them.

If purpose is the deepest pillar, this is the . . . not so deepest . . . if only because it’s the last pillar to consider. We’re not talking about you talking —that is important, but in terms of presentation design, delivery is about slide layout.

How you’re using content, how you’re creating cohesion, and how you’re layering slides and building narrative—that’s your delivery. 

It’s a tall task, for sure. Each pillar seemingly heavier than the last. 

Ready for some tips? Let’s talk through ten quick and actionable tips that you can use when creating your next presentation.

You’ll find nifty previews of Shutterstock Create’s multi-page presentation templates included with these tips.

Note: There’s no shame in starting with a template , nor do you need to spend hours finagling with PowerPoint or Google Slides. Just grab one that’s right for your presentation type, then customize it to match your brand and flaunt your info. 

1. Use Presentation Slides as a Complement to an Outline

 A 2018 study found that only 20% of people finish reading an article online. What’s worse, the average visitor in the study would only read 25% of an article. 

If you’re still with us—thanks. We’re well past the 25% point.

We bring this up because presentation slides aren’t meant to be inundated with information, at least not via words (more on this soon). 

That’s what your outline is for. It’s the notes you put together in tandem with your presentation. No one will see it but you, so, unlike your presentation layout, it can look like a house of horrors as long as the only one experiencing the terror is you ( and you can still decipher it).

Think of an outline as your pseudo-script. Maybe not word for word what you’ll say, but the map for your entire presentation (like speaker notes), with each gorgeous presentation slide backing up your words.

2. Create Narrative Progression from Beginning to End

Narrative progression means using storytelling to develop your theme and strengthen the overall journey of your presentation. 

• This is who we were, who we are, and who we will be .
• This is where we were, where we are, and where we will be.
• This is what you want, how to get it, and where “getting it” will take you.

In the example above, the first slide introduces “brand guidelines” the second slide expands the topic with a strategy, and the third slide dives into more specific advice. There’s a steady and progressive unpacking of information. 

3. Corral Your Colors and Fonts

Reel in those colorful and scripty design elements .

Two complementary colors are more than enough, and if you opt for extra, make sure there’s a reason behind it (intentional flashiness, a third color used for emphasis, etc.)

In the above example, you see black and grey are the dominant backgrounds, with a nice rainbow gradient header and footer here and there. Regardless, the use of rainbow is intentional and scarce, serving as a nice accent.

Same goes for fonts—keep ‘em under control. Using too many fonts creates reader confusion. Sans serif and simple serif fonts are easy to read. 

Also, “easy to read” doesn’t translate to “boring.” If you crave extra fonty flavor, learn how to pair your fonts . Not only does it look good, but it’s a simple way to create visual interest.

If you do this, use one font in your slide headings, and the other in the body copy. Keep it consistent throughout your presentation slide design.

  4. Cut Text Like It’s the Last Piece of Pie

It’s the day after Christmas . There’s one piece of pie left and, in a moment of charity (or foolishness), you decide to share it with the entire family. Good for you. 

That single piece of pie is sliced into tiny slivers, each one put on its own plate.

Cut to now. You’re making a presentation. You notice a heavy paragraph full of ideas, and it’s hanging out on a single slide . . .

. . . share it with the rest of your presentation. Give each slide its own [singular] idea. This makes your information digestible. Maybe a few slides merit more than one sentence. Fine. So long as they support one idea, concept, point, etc.

5. You’re Not Presenting a Resume

Lose the bullet points. They’re an eyesore and a recipe for subconsciously adding way too much information to a single slide. 

“But, but . . . I use bullet points to break everything up!” Nice. So, why are there seventeen of them?

If you want to “bullet” out sentences, use graphics or icons as separators. They’re more interesting.

6. If There Is an Opportunity for Dynamic Visuals, Take It

To a degree. Viewers retain 95% of a message from video compared to 10% from reading. Strike a conversation with any content marketer and they’ll pile on the merits of creating video content .

There’s a reason YouTube has over two billion monthly active users .

If you have a thematically relevant and omnipotent piece of video content, then consider using it. Same goes for animation . A bit of dynamism isn’t a bad thing.

Unless you overuse it. Don’t stuff your presentation full of videos, don’t overload it with animation, and certainly don’t mix and match. This isn’t 8th grade U.S. History, where fading in Thomas Jefferson’s greatest accomplishments might take you from a B+ to an A-. 

7. Make Your Presentation Design Reflect Your Brand

We’ve harped on this already, and it’s worth repeating—the easiest way to keep your presentation consistent is to maintain its brand focus. Dig into that wondrous brand kit of yours (or make one), where all your glorious design elements exist.

There are plenty of times to experiment with new looks and tonal pivots. But, the quarterly sales meeting with the executive leadership team is probably not one of them.

8. Help Your Audience by Creating Visual Hierarchy

Visual hierarchy is about arranging your design elements in a way that shows their order of importance. Sure, you should be using as little text as possible on your slides, but that short chunk of text is there to be read, yeah? 

Text size, colors , spacing, texture, style, and contrast all play a role in crafting airtight visual hierarchy. First off—limit yourself to a single image, illustration , or chart. Use multiple and you’re leaving your audience to guess what’s most important.

Heading text should be bigger than body text. This creates contrast. Same deal with colors—does a vibrant red against a soft white direct your viewers’ eyes? 

Tell your viewers where to look . . . without telling them anything at all.

9. Use Design Elements as Points of Emphasis

Let’s stay on that vibrant red / soft white thought—you can use colors , graphics, and icons as points of emphasis in your presentation. A huge contrast in color or text size draws the eye where you want it to look.

It creates emphasis, and this is really how you design a good presentation. Use design elements to help build your narrative and speak to your audience. 

This way, as you deliver your two cents, they’re already looking at and interpreting exactly what you want them to. 

10. Develop Trust Through Consistency

Beyond visual bliss, a consistent design builds trust with your audience. These slide design tips by themselves can pump up your next big Prezi, but together they’ll help you create a consistent and powerful visual message that supports your equally potent dialogue.

Captivate your audience and gain their trust. When everything’s said and done, and you’ve won over your crowd, that’s your queue to ask something of them. Call ‘em to action .

Whether that’s something as simple as “Questions, anyone?” for a company presentation or something more business-driven (download this, sign up for our newsletter, connect with us on social media, etc.), the key to people actually doing it is them trusting you first.

We’ve talked about the pillars of great presentation design , built upon those pillars with ten actionable tips, and now—before we get down to the business of actually making a presentation—it’s time for some inspiration.

If you know how but not what , here are a few slide design ideas. 

Use Powerful Background Imagery

Images can elevate or completely derail your presentation. The latter happens when you stuff your slides full of low-quality photos, or content that’s cliché or too on-the-nose.

Luckily, you’ll never run out of top-notch stock photography with Shutterstock’s library . Start stockpiling your stock now. Remember, you don’t have to use a picture of a lightbulb to resemble that one idea you had that started everything.

Look for powerful images that tell a story of their own. They can be related to your topic without overshadowing it in “Look at me, I’m exactly what the words say!”-ness.     

Boost Your Presentation Design with a Quote

We like quotes. The millions of quotes + images = my next Instagram post have taught us that. And hey, if you find an interesting quote—particularly by someone well-known —that relates to your message, then go for it. 

Quotes can be engaging transitions into new presentation material.

Distinguish Offerings via Color

Here’s a cool idea—if your presentation is about certain offerings or services, consider pairing these offerings with their own unique colors . 

Then, you can color code them throughout the presentation. Subtle enough to create better understanding without your audience even realizing it.

Embrace Trendy Looks

There are new design trends every year, and then some that seem to never go away. Take gradient colors for example. For a “That person really knows how to stay relevant!” look, pick a design trend that speaks to you and work it into your slides.  

Channel Your Modern Elegance

We’ve talked ad nauseum about black and white designs before because they’re amazing and timeless and 900 other adjectives. Here’s the formula for the example above:

Stunning photography + black and white color scheme + a dab of another color (thanks logo) = modern elegance.

Take the photos yourself , call in a few favors from us , or turn those amazing color photos of yours into elegant black and white art .

Now that you’re loaded with presentation advice, let’s make one using Shutterstock Create .

1. Open a Presentation Template

Inside Create , click File > Create new > Templates . Search by category, or type “Presentation” into the text box.

Once you have your template selected, click Add all ___ pages to add the entire template to your design canvas. Click a single slide to edit it individually. 

2. Customize the Design

Use the left tabs to customize your design however you want. 

Swap images and text with your own from their respective tabs, change colors, emphasize points with graphics, and give your slides unique looks with textures and effects.

3. Use the Layers Panel to Navigate Between Slides and/or Add Pages

The Layers panel is your best friend when working on a multi-page design. Switch between the Layers tab and Pages tab to navigate your design. 

The Layers tab lets you select individual design elements to customize on a single slide. Click the Pages tab to navigate between slides, or use the blue page icon and arrows on the bottom toolbar.

Click the paper/plus sign icon to add a page to your design. The double paper icon lets you duplicate the page you’re working on, and the garbage can icon will delete the selected page. 

4. Download Your Finished Presentation

Download your finished presentation as a PNG/JPG/PDF (images only), GIF (animated image), or MP4 (video) file.

If you download as a PNG or JPG, your file will export as a .ZIP file. Simply unzip and save the images to your desktop. You can download your entire project, individual pages, or select a page range. 

If downloading as an MP4, you have the choice to export as a single video file or individual files.

Alright, newly-minted presentation savant—get to it.

Cover image via Stilesta .

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6.3 Formatting Microsoft PowerPoint Slides: Layout and Design Principles

Learning objectives.

By the end of this section, you will be able to:

• Format the layout of each slide
• Understand best practices in design principles

It’s time to transform the five slides from My Life in a Snapshot by manipulating the layout and adding options. Formatting the layout of each slide in Microsoft PowerPoint is the process of adding, subtracting, and/or adjusting the arrangement of elements such as text, images, and shapes on a slide. You may want to format the layout of a slide in PowerPoint to make it more visually appealing and effective for your audience. PowerPoint includes many options for altering the layout of the slide. The slide layout can be changed by using the tool on the Home tab in the Slides command group . From the Home tab, select Layout tab from the Slides command group. Here, you will see a listing and image of the layout options.

We have used three types of layouts in My Life in a Snapshot . Here are some commonly used slide layouts:

• Title Slide : This layout includes a title and subtitle and is typically used for the first slide of a presentation .
• Title and Content: This layout includes a title, subtitle, and one or two content boxes that you can use for text or media. This layout is typically used to give an overview of the presentation and the main topics to be covered.
• Comparison: This layout includes two content boxes, which can be used to present different types of information, such as text and images, or to compare and contrast two pieces of information.
• Section Header: This layout is used to create a slide that can be used as a header for a section of a presentation. It typically includes a title and subtitle, with a distinctive design.
• Content with Caption: This layout includes a content box and a caption box, which can be used to present a single image or other media and provide additional information about it.

These common PowerPoint slide layouts can help you create a clear and effective presentation structure. You can add, remove, or customize placeholders as you need, as well as use combinations of these layouts to create a unique, personalized presentation. PowerPoint also offers a variety of built-in slide layouts that you can use to create different types of slides.

Formatting Layout

When you design your slide layouts, arranging text boxes and other objects becomes key in making sure they are positioned in an effective manner. In this section, we will review the Alignment Guides option within the View tab and discuss the numerous built-in layout designs that PowerPoint can offer.

Alignment Guides

As stated previously, getting things to look exactly how you want them to appear next to each other is crucial to maximizing the design power of PowerPoint. But it can be difficult to align objects with other objects on a single slide, or objects with text, using only your mouse. Under the View tab, you will find a helpful alignment tool that you can access by checking the Guides box. When this box is checked, there will be two dashed lines on the presentation slide, one centered vertically and the other centered horizontally.

When you hover your mouse over one of these lines while holding down the Ctrl key, the cursor turns into a double line with arrows. Drag the line to where you want one guideline to be and let go of the mouse. When you do this, another line is created.

Hold down the Option key, not the Ctrl key, to turn your cursor into a double line with arrows.

You can continue to add guidelines anywhere on your slide to insert and align objects, text boxes, photos, and so forth. (In the section on Adding Visuals and Features to Microsoft PowerPoint Slides , we will cover inserting objects and images.) See Figure 6.23 for a visual example of what the guides look like after adding them to a slide. (If you see that the Guides box is checked but no lines are apparent, just uncheck it and check it again. That will usually bring the guides back into view.)

Link to Learning

Not every presentation has to be delivered by a person. There are many reasons why creating a self-running presentation is valuable. Many companies will design a presentation that can be left unattended in a booth or kiosk, at a trade show or convention, or saved as a video and sent to a client list. A self-running presentation can also help address time-related constraints. Read Microsoft’s steps for creating a self-running slideshow in PowerPoint to learn more.

Design Principles

In this section, you will learn about some basic design principles that are best practices for designing your own slides or choosing a theme for your presentation. You’ll find out how to use proximity, alignment, repetition, contrast, and white space to make your design elements stand out.

In photography, proximity refers to nearness —the distance between the camera and the subject being photographed. In the context of PowerPoint , it refers to the distance between the audience and the subject matter being presented. You can control the relative proximity within a PowerPoint slide. In photography, proximity can affect the composition of the photograph by changing the relative sizes of the elements in the frame. For example, if the camera is positioned close to a small subject, the subject may appear larger in the frame; if the camera is positioned farther away, the subject may appear smaller. The proximity of the camera to the subject can also influence the overall look of the photograph. A photograph taken from a close distance may have a more intimate or detailed appearance, while one taken from farther away may have a more distant or expansive look.

Proximity is an important consideration in designing PowerPoint layouts because it can affect the composition, perspective, and overall look of each slide. In Figure 6.24 , you can see two different sizes of the budget sheet. The first one is effective for an overall view of what the document looks like. The second one is more effective if you want the audience to be able to read it. If so, it’s preferable to zoom in as close as possible to that content.

Aligning objects or text on a page adds organization and creates a sense of cohesion, making your content in general more usable. When alignment exists on a slide, the human eye knows where to focus, and the slide is more comfortable to view. In PowerPoint, alignment is the way that text, images, and other elements are positioned on a slide. Proper alignment is important because it helps to create a cohesive, professional-looking presentation. When elements on a slide are aligned, they are more visually balanced, which can make the slide look more organized and appealing to the audience. Properly aligned elements can help guide the viewer’s eye and create a natural flow from one element to the next, making the presentation easier to follow and understand. In addition to the Guides checkbox that we reviewed in the section on Formatting Layout , there are also checkboxes for Rulers and Gridlines. Ticking these boxes will show additional lines on the slide that will help you align your slide elements.

Repetition is the use of similar or identical elements, such as colors, fonts, or design elements, across multiple slides in a presentation. In a slideshow, repetition—especially when similar elements are repeated across multiple slides—can make the presentation feel more polished and professional and make it easy for the audience to follow and understand. Repetition also promotes a consistent look and feel for the presentation. Repetition of important elements such as headings or key points can establish a visual hierarchy that guides the viewer’s eye and makes your presentation easier to follow.

Repetition of visual elements is a good way of reinforcing the key points you want to establish with the audience because they know where to look. In this way, repetition makes the main message of your presentation more memorable and connected for the audience.

In presentations, contrast refers to the use of different elements, such as colors, fonts, and other design elements, to focus attention and create visual interest. You may want to use contrasting colors, such as complementary colors or light and dark shades, or contrasting fonts, such as a bold or decorative font for headings and a simple font for body text. Using contrast helps create a hierarchy and makes your presentation easier to follow.

Using contrasting design elements, such as different shapes or patterns, can help to add visual interest and break up the slide into distinct sections. Overall, contrast is a useful tool in presentations because it can help to draw attention, create visual interest, and make the presentation more effective and engaging for the audience. Notice how in the new title slide of My Life in a Snapshot ( Figure 6.21 ), the title is in large font, the subtitle is in small font, and the colors used are off-white, red, and black. The different font sizes and colors contrast with one another and create an engaging, yet professional, appearance.

White Space

The last design element to consider within this section is white space . White space, also known as negative space, is the unoccupied areas of a slide that are not filled with text or other content. By leaving enough white space around text and other elements, you can make the content easier to read and understand. White space can be used to create visual interest by creating balance and separating different elements on the slide. By surrounding a key point or element with white space, you can draw attention to it and make it stand out. Additionally, using white space consistently throughout a presentation can help to create a cohesive look and feel. It is an important element of slide design and can be used in a variety of ways to enhance the readability, visual appeal, and effectiveness of a presentation. Filling your slides with text or images will make them look too busy and hard for your audience to read. Using the Designer tool to suggest different layouts can help add white space and sustain interest throughout the presentation with aesthetically pleasing slides.

Another principle that underlies all the design principles reviewed in this section is known as the rule of thirds . This is a basic principle of photography and design that suggests that an image can be divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines. It is essentially a tic-tac-toe game board!

Real-World Application

Applying the rule of thirds.

The rule of thirds theory suggests that if you place the important elements of the image along these lines, or at their intersections, your photo or design will be more balanced and will have more visual interest. By placing the main subject of your photo or design along one of the lines or at an intersection, you can create a sense of tension and dynamism that draws the viewer’s eye into the image. Additionally, using the rule of thirds can help you avoid placing the subject of your image dead center every time, which can make for a static and uninteresting composition.

Although the rule of thirds is not a hard-and-fast rule, it is a useful guideline that can help you create more visually appealing and dynamic compositions in your slide creations and layouts. Figure 6.25 provides an example of a grid created according to the rule of thirds.

There are other composition models you can use, as well. The point is that in design, composition is the basis of it all. You want a well-composed layout and placement of text and images, aligned so that the eye moves easily about the slide.

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Access for free at https://openstax.org/books/workplace-software-skills/pages/1-chapter-scenario

• Authors: Tammie Bolling, Angela Mitchell, Tanya Scott, Nyrobi Wheeler
• Publisher/website: OpenStax
• Book title: Workplace Software and Skills
• Publication date: Nov 29, 2023
• Location: Houston, Texas
• Book URL: https://openstax.org/books/workplace-software-skills/pages/1-chapter-scenario
• Section URL: https://openstax.org/books/workplace-software-skills/pages/6-3-formatting-microsoft-powerpoint-slides-layout-and-design-principles

© Jan 3, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

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How to Create a Winning Interior Design Presentation in Four Steps

Read on to learn the four can’t-miss steps of creating better interior design presentations, including tips on project presentation, design process integration, and visual presentation tools such as mood boards or a floor plan.

Introduction

The interior design presentation is a defining moment for any design project. Done well, the client presentation shows a homeowner in stunning and vivid detail that the designer gets them, their style, their budget and how they want their space transformed.

Designers who make an impactful and professional interior design presentation that perfectly aligns their vision with their client’s expectations are more likely to get a ‘yes’ more swiftly than other designers who have focused less on mastering the skill. We've broken down the art of client presentations into 4 main steps with real examples and tips to help you level up your presentation game.

Step 1: Preparing For Your Interior Design Presentation

Think of this step in the interior design process as if you were painting a room: The time spent cleaning, taping and spackling the space is rewarded with the clean lines and smooth strokes that make for a successful conclusion to the project. Similarly, it may take some time to adequately prepare for a design presentation, but this crucial foundational work sets the direction and basis for the entire project journey ahead.

Where to Start

Client meeting.

• The first step to learning about the needs of a client is to meet with them to gain a full understanding of their design preferences, lifestyle, budget, and the space challenges they are seeking to solve.
• Perhaps they have already filled out an initial questionnaire which you can review with them in more detail. Walk the rooms with them if possible, learn about their preferred colors and materials and their vision for the space. And, of course, ask plenty of clarifying questions along the way.

Define an Early Concept

• With the information from your initial meeting at hand, along with accurate measurements of the space and other important details such as a room’s square footage or other exact dimensions, now is the time to define an initial concept and design direction.
• The overarching concept you come up with will inform the next steps of the design process. At this early stage, you may even pull out a journal or notebook to sketch out a rough idea to use as the basis of a more detailed, digital version later. 

Design Development: Crafting a Narrative

• Along with a drawing, write a description of the concept and list the goals to help steer the plan according to your client’s vision and ensure you are on the same page.

Develop Your Design Ideas 

Once the rough idea has been determined, it’s time to start moving forward with translating the multiple concepts and design ideas into a project presentation. This is one of the areas that interior designers most enjoy because it gets the creative juices flowing! Many interior designers find inspiration in past projects, from their product library, and through other favorite design sources.

For a professional interior design presentation, choose design elements and different materials that best fit the initial design concept, like color scheme, floor materials, and other specific details such as fabric swatches. Add in the architectural details and supporting elements such as the furniture plan. Demonstrate the spatial relationships within the space and block out the furniture arrangements.

Step 2: Visual Ideas For Building a Professional Presentation

Now that you’ve worked through the early stages of the process, it’s time to learn how to make an interior design presentation as visually compelling as possible. Putting together an effective interior design presentation requires considering how you will organize your ideas to effectively convey them visually.

Most designers find that pulling all of these design concepts together into a visual presentation helps create a full design picture to aid in the project moving forward. Clients more readily understand what they can see; therefore it’s important to carefully select which interior design presentation tools you’ll use to clearly communicate the concepts and ideas. Here are some factors to consider when choosing client presentation tools.

Physical vs. Digital Design Boards

In today’s reality, not all meetings are held in person. Knowing in advance whether the presentation will be physical or virtual can inform the visualization tool choices. Digital design mockups, floor plans and renderings will save the day for making every detail come alive to bridge the internet divide. Using these digital tools is far less clumsy and awkward than trying to hold up a photo album or mockup board to the camera without bumping the mute button.

There’s more flexibility of choice when presenting face-to-face. More often than not, homeowners expect a design firm to make the best use of the sophisticated digital tools that provide life-like representations of what their future space will look like. Designers presenting in person have the advantage of going hybrid. They may, for example, complement these tech methods with fabric swatches and other design board materials that tap into senses beyond the visual.

Most Common Types of Tangible Client Presentation Boards

 physical design boards.

• Some designers rely on physical mood boards to convey their concepts. Many designers opt for  a simple foam board to tack on photographs and other images as well as physical samples and swatches to demonstrate textures and relate their vision.

 Material Samples

• Flipping through paint colors, caressing furniture fabrics and squaring up tiles can be a delightful part of the home renovation process. Most clients are grateful to be able to touch, feel and see these physical elements for better visualization. Using a sample board to incorporate tangible textures into your interior design presentation can give you an advantage in winning them over. 

Digital Presentation Tools

Interior designers are fortunate to have a host of easy-to-use, effective digital interior design presentation tools available to create presentations that wow. 

Mood Boards

• Room designs can be physically conveyed as we discussed above, but virtual mood boards are an impressive tool that inspire clients with visuals and life-like examples. Designers use software to present mood boards to their clients that are easily shared and simple to rearrange with a keystroke.
• Designers source material samples and the actual lamp, sofa, rug or table they envision for the space from their digital product library and preferred vendors. Learn more about  How to Make an Interior Design Mood Board to dive deeper.

Floor Plans

• A key part of any presentation is the floor plan, whether it is on paper or a screen. They help show architectural details such as the location of windows, doors, and walls, as well as fully furnish the space with furniture pieces, appliances and fixtures.
• Flat, 2D floor plans and blueprints can do the job, but 3D presentations are worth a thousand words, as they are more powerful for first impressions and help more clients see the entire project design in its best light. Designers who use software to make 3D floor plans incorporate all the details of a room into a compelling, life-like rendering that makes it easy for clients to envision the space. See How To Make Stunning Interior Design 3D Floor Plans for more details.

Photographs

• One of the best ways to help clients believe you can create the transformation they are seeking is through utilize the power of imagery. Presenting photorealistic 3D renderings of the proposed project, or example photos from past projects, will help illustrate your skill and boost their confidence in your interior design business’s work.
• Bonus tip: whenever  possible, choose images of the interior design projects most similar to the work they are seeking, whether in scope, budget bracket, type of room or design approach. Check out our piece on How to Make an Interior Design Portfolio to learn more about this complementary presentation skill.

Step 3: Presenting the Vision: How to Impress Design Clients

Now that you have worked through the concepts, gathered all your materials and picked the tools to best convey the design plan, it’s time to tie everything together for an impressive delivery. Consider these interior design presentation tips and strategies to fine tune your delivery.

Tailor Your Presentation

• The scope and content of your presentation will differ depending on your audience. When presenting for the first time to a new client, other designers find it valuable to spend extra time helping them get acquainted with you and the professional design services offered. Cover details of your company values, design approach, makeup of your team, typical scope of projects and any other relevant information.
• For repeat clients, you can start with a brief reminder of these details, as well as draw upon the past work completed for them, being sure to include any references or relation to the requested new project.

Showcase Multiple Concepts

• One size may not fit all. Be prepared with more than one design possibility if you find your first one falling flat, or if your clients express a desire to adjust project scope or compare more options.
• The same holds true for the ways you deliver these concepts. Use multiple methods to help the homeowner visualize and understand the design plan.

Communication Tips

• As the leader of the meeting, set the stage immediately to put clients at ease. Briefly explain the agenda, including at what points you will be seeking feedback. One method that will reassure the homeowner is to pause periodically to ask if they have comments or questions.
• At the same time, avoid getting too bogged down on a single point to ensure there is sufficient time to get through the entire presentation.

The Power of Self-Confidence

• Being self-assured and projecting confidence without talking down to clients signals to them that you are more than qualified for the job, whether you run your own interior design business or represent a larger design firm. Use your communication style to further convey how excited you are about working on their home.
• Dress professionally, but avoid attire that is uncomfortable or inauthentic to who you are - your choice of clothing can have a direct impact on how confident you feel.

Avoiding Game Day Jitters

• While it’s certainly effective to review your agenda one final time prior to your meeting, most designers would recommend allowing yourself a few minutes to clear your head beforehand.
• If you are a caffeine fan, resist the temptation to overload  on it - you want to project innate confidence and your natural grounded energy, without being overshadowed by artificial energy or the infamous caffeine jitters.
• And one final interior design presentation tip: shake off any residual nerves by standing up and stretching beforehand, and consider adopting a power stance or two to prime your presentation confidence, especially if you are going to be sitting down throughout the presentation.

Step 4: Enhancing Your Interior Design Presentation: Advanced Tips and Practices

Successful interior design presentations create a memorable first impression that will stay with clients long after you close your laptop and pack your swatches away for the drive home. Effective presenters forge a connection with homeowners on multiple levels through effective use of detail, visualization, lighting and more. Here are some more tips for making your design meeting an impactful one:

Demonstrate Attention to Detail

• Make your presentation accurate and detailed. Show your clients that you have considered every aspect of the project, both big and small. Little details like including the exact dimensions of a project space can help demonstrate your sharpness.

Consider your Client

• Pick moments during the presentation to show your clients that you have thoughtfully considered their feedback. For example, if a homeowner prefers a kitchen island with a sink built in, make note of that as you are highlighting the feature.
• The same goes for places where you chose a less expensive option to be cognizant of their budget constraints: clients love to know that they have been listened to.

Leverage Your Expertise

• Look for opportunities to mention your past experience and skills in a particular area - this is another opportunity to leverage your design portfolio if relevant.

Fine Tune Along the Way

• Have alternative ideas in your back pocket that you can pull out as examples in cases where a client balks at a particular paint color or room layout, for example. This demonstrates both your versatility and flexibility as a design pro.

Remember Ambiance

• Clients will better connect emotionally to a design concept when visualizations include effects such as lighting or even sound. Tap all the senses you can, including the tactile features discussed above.

Let’s Get Visual

• The more you can show and not tell, the more connected your clients will be to the presentation. Visualization is not only entertaining, it helps homeowners better understand the concepts and vision.

Imprint Your Brand

• Presentations which are consistent with incorporating logos, company colors and other branding details are more pleasing on the eye, and also leave clients with a lasting impression. 

Next Steps: Client Follow up

Before tying a bow on the interior design presentation, set the agenda for what happens next. This may include noting methods for receiving additional feedback and setting a timeline for project signoff. If the clients suggested any major changes during the presentation, let them know when they will receive a revised plan. 

Depending on the project, more measurements and additional details may be needed to determine a final budget. And, make it as easy as possible for clients to approve the plans by providing them a way to sign off with an e-signature. 

Making effective interior design presentations is one of the best routes toward achieving client satisfaction, securing new clients and keeping current ones coming back for more. Impactful presentations are highly visual, pay close attention to the homeowner’s desires and budget, and provide clients a compelling glimpse of what their space will look like at the project’s end. As a result, mood boards play a central role in every interior designer presentation; if you’re ready to step up your presentation game, try Houzz Pro’s mood board software for the most effortless experience in crafting professional mood boards .

Houzz Pro is the all-in-one tool for marketing, project and client management built specifically for remodeling, build, and design professionals.

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