dubai as a tourist destination essay

• Essay Editor

Dubai City: A top destination for tourists Essay

1. introduction.

Dubai is a city that is renowned all over the world today as one of the best vacation spots in the entire Middle Eastern region. This city is located on the Persian Gulf coast of the United Arab Emirates and if there is one thing that this city is known for, it is luxury. Over the years, Dubai has become the place where the rich and famous go to play and by incorporating themselves as a luxury vacation destination, Dubai has worked hard to shake off its old reputation of being a "cheap" vacation destination. In this essay, I will explain to you why Dubai is a great place to visit and to give you a better idea of what it truly is like. The tourism industry is a large and vast industry that is continuously growing every day. As of recent, the industry has quickly caught the eyes of many countries for the massive amounts of revenue and jobs that are created through this. According to His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai had noted last year that the "Tourism is a key driver of our economy; the sector is already one of the main contributors to GDP and job creation in the UAE." and his statement is one that is truly accurate. The United Arab Emirates has shown consistent growth over the last few years in making the nation a tourist hot spot and Dubai is at the forefront of this movement. With the amount of tourist attractions that are available in Dubai along with its efforts in showcasing to the world what Arabic culture is truly about, it is no wonder that Dubai has become the third most visited city in the world. According to Arabianbusiness.com, statistics have shown an incredible 10 million tourists from all over the world had visited Dubai in the year 2013. This statistic alone is an example of just how popular Dubai is rapidly becoming.

1.1. Overview of Dubai City

Dubai is a city that is in the United Arab Emirates. It has a population of about 1.5 million people. It has a very strong economy due to the fact it is spread into many areas of trade and also has the oil industry. In Dubai, the ruler is Sheikh Maktoum bin Rashid Al Maktoum. He is very keen to develop the city and have it grow to its potential but also preserve some of the old areas and areas of cultural significance in the city. The climate in Dubai is generally very hot. This is due to the fact that it is in the middle of a desert. Although it is scorching hot in the summer, the winter months are considered perfect weather for most people. One of the most unique aspects of Dubai is the free zones located around the city. These are areas where it is a tax-free trading zone and it also has 100% foreign ownership. This is a big draw for many businesses to relocate to Dubai as it reduces the amount of money they have to spend on taxes and also gives great incentives to invest because of the ownership laws. Dubai has 6 free zones in total and each one is catered to a different industry. The free zones have already drawn many major corporations and companies to develop a new or relocated regional base in Dubai. This has greatly affected job growth and also helps to better the economy by bringing in more outside money and business.

1.2. Importance of tourism in Dubai

Dubai's income has been from its oil industry until 1970. Later on, Dubai's economy started to grow on the revenue generated from tourism and trading. It is an emirate with lots of tourism. New policy initiatives and infrastructure development have been done to make tourism among the top revenue-generating industry. It has also been known as the tourist paradise. Its revenue generation through tourism increased from AED 7.6 billion in 1995 to AED 17.7 billion in 2005. It also increased the foreign tourist inflow from 5.4 million to 10.6 million in the same period. Dubai now ranks among the top 10 city destinations in the world. It has numerous tourist attractions and shopping facilities. It is also a regional conference and exhibition venue. Recent initiatives to increase passengers in transit, making more passengers making a stopover in Dubai, so as to also see an increase in tourism and visitor nights. The hotel capacity has also increased to accommodate 6.1 million visitors per year. The hotel establishments have increased from 366 in 1989 to 488 in 2004, and room capacity from 9,200 to 36,500 in the same period. It has also undertaken various marketing and branding initiatives to increase Dubai's brand name as a tourist destination. Dubai Shopping Festival, which commenced in 1996 where it offered luxury cars and gold in a raffle-ticket draw, received overwhelming response from tourists all around the world. New events and festivals such as Dubai Summer Surprises, Dubai World Cup, and GITEX have also attracted more tourists. The turnover of the Global Village, which commenced with only AED 10 million funding, has grown to AED 240 million turnover. It has now leased the land for a permanent Global Village, and spending on its construction has been budgeted to AED 1.6 billion. The sales value of the real estate on completion of the project is expected to be AED 2.5 billion.

2. Attractions in Dubai

The Burj Khalifa, known as the Burj Dubai before its inauguration, is a mega-tall skyscraper in Dubai, United Arab Emirates. It is the tallest artificial structure in the world, standing at 829.8 m. The Khalifa is out of this world, a 7-star hotel, with residence and corporate suites. It also hosts the highest mosque, restaurant, nightclub, and the highest swimming pool in the world. The view from 'At the Top' is a must, where telescopes are provided for a close-up view. 'The Sky is the Limit' where one can embark on the most thrilling ride in the world to the observation deck. After arriving at the observation deck, there are shark-filled aquariums and gold fountains. This feature is branded 'At the Top SKY'. Regular visits from international celebs and royalty make this the number one attraction in Dubai. Step out of the modern day and visit the sand of time with the Arabian desert. Desert safari is definitely the most popular excursion. A roller coaster drive over the sand dunes takes you to the entertainment area, where you are given the opportunity to ride a camel, get a henna tattoo, or smoke shisha. The finale to this trip is the ultimate belly dance experience. The Palm Jumeirah is an artificial archipelago, created using land reclamation by Nakheel which extends into the Persian Gulf. The tree-shaped island consists of a trunk, a crown with 17 fronds, and a surrounding crescent island that acts as a breakwater. The island is a host to a range of private residences and tourist developments such as water parks, shopping malls, hotels, and other entertainment venues. The Dubai Mall is the world's largest shopping mall based on total area and the sixth largest by gross leasable area. Located in Dubai, United Arab Emirates, it is part of the 20 billion dollar Downtown complex and includes 1,200 shops. Access to the mall is provided via Doha Street, rebuilt as a double-decker road in April 2009. The Dubai Mall has recorded a visitor and customer count of more than 30 million in its first two years, considered as the world's most visited shopping and leisure destination. The mall has a very complete budget hotel, with 250 bedrooms and tents.

2.1. Burj Khalifa

The Burj Khalifa is the tallest building in the world. It is an amazing and honorable project that was envisioned in 2003. After the complete construction in 2010, this magnificent piece of architecture was open to the public on the 4th of January 2010. The primary reason for the construction of the Burj Khalifa was to outdo all the world records and construct something that would seem impossible. Constructing the Burj Khalifa required and still to this day, continuous and vigorous hard work. There were times when the engineers working on this project had to camp within the vicinity because it would reduce the waste of time from having to travel to their homes. Without a shadow of a doubt, the result of continuously hard and precise work on the Burj Khalifa was a work of fine art and has achieved numerous amounts of the world's records. The Burj Khalifa is a remarkable piece of art and the client "Emaar" has left no expense spared in terms of the materials, for example, the Italian marble covering a massive area of the Burj Khalifa, combined with its 43,060 square feet of glass and 15,000 square feet of embossed stainless steel. There are a total of 57 elevators and 8 escalators. This will give a good understanding of the amount of materials used to construct such a stunning building.

2.2. Palm Jumeirah

The Palm Jumeirah is an artificial archipelago created using land reclamation by Nakheel, a company owned by the Dubai government. It is one of the most unique and ambitious projects in the world. The Palm is the name for the palm tree-shaped island. This island consists of a trunk, a crown with 17 fronds, and a surrounding crescent island that acts as a breakwater. The island is about 25 km, which is larger than 800 football fields. The crown is connected to the mainland by a 300m bridge and the crescent is connected by a 6-lane bridge. The Palm Jumeirah was launched in 2001 and completed in 2007. The island's first residences, comprising 4,000 luxury villas and apartments, were handed over during a phased period. The Palm Jumeirah is considered the world's largest man-made island. Two other palms are also under construction, The Palm Jebel Ali and The Palm Deira. When completed, they will support a total population of 1.7 million people.

2.3. Dubai Mall

The Dubai Mall is a shopping mall in Dubai and the largest mall in the world by total area. It is home to over 1,000 shops and many entertainment activities including an ice rink, an aquarium, and a SEGA game works. Once you enter the mall, you will not only be overwhelmed by the amount of shops and activities associated with the mall, but on the lower ground floor, a whole food court area which has some very good yet inexpensive eateries. Prices for meals in Dubai are generally quite expensive, so that could be a great place to save some money on food. A few of the popular features in the mall are an astounding aquarium, which can be observed from the mall or seen from the glass-bottom boat ride, at the entry level, the world's largest Gold Souk, selling pure gold jewelry and the largest around the world indoor Dubai Ice Rink. The mall's Dubai Aquarium is mesmerizing with its 33-meter long acrylic viewing tunnel, where you will be surrounded by thousands of fish, sharks, stingrays, and other species. Covering a total of 48 meters, the walk out of the tunnel leads to a variety of unique experiences including Glass-bottom Boat Rides, Cage Snorkeling, and Shark Dive. Capping off an incredible sightseeing experience at the Dubai Aquarium and Underwater Zoo will be the Underwater Observatory, offering unique views of the aquatic life. For those who are interested in a game of ice hockey, Dubai Ice Rink is the place to be, opening up the largest ice rink in Dubai. This has public skating sessions available, disco sessions with a live DJ, and a variety of programs and classes. Amusement galore can be found in SEGA Republic located on the 2nd level, where a 76,000 square foot indoor theme park awaits you with 9 thrilling attractions and over 250 games. This may be very enjoyable for a family with a wide range of young children to teenagers.

2.4. Desert Safari

The main attraction and the most beautiful sight is the Desert Safari. When you are in Dubai, don't forget to go for a desert safari. It is an experience of a lifetime. It is the perfect excursion for any visitor to Dubai. There are several types of safaris but we suggest you go for the evening safari, it is a little expensive than the morning safari but it is worth that little extra spending. You will be picked up from your place of stay and an experienced, skilled driver will drive you up and down the ever-changing sand dunes, pause for a photo-shoot and will also give you a chance to savor the sunset from the top of a dune. After which you are taken to a campsite where you have the opportunity to ride a camel, do some sandboarding also you can get a henna tattoo. The highlight of the evening safari is the dinner, it is rather a barbecue dinner, everything is provided at the campsite. After the dinner there is a belly dancer who will entertain you for the night and make it a special one for you. This safari provides the best entertainment and experience value for your money.

3. Cultural Experiences in Dubai

Visiting traditional souks and markets is a great way for tourists to experience what Dubai is really like. The old markets are a sharp contrast to the gleaming modernity of the malls. The city's most atmospheric market is the Gold Souk, where visitors can marvel at the sheer volume of gold on display and haggle over the prices. Other markets include the Spice Souk where the air is filled with the scent of cloves, cinnamon and incense and the Textile Souk which is located in the historic Bur Dubai area. Here you can wander around the pedestrianised lanes and haggle over the price of pashminas, rugs and fabric. A must-do for culture vultures is a visit to Jumeirah Mosque. It's the only mosque in Dubai which is open to non-Muslims, offering a valuable opportunity to learn about Emirati cultural traditions. The Sheikh Mohammed Centre for Cultural Understanding runs guided tours of the mosque designed to try to foster a better understanding of the Muslim faith. Groups are welcomed in to ask questions (however awkward) on the basis that there's no such thing as a bad question! For a taste of high culture, a trip to Dubai's Opera house may be just the ticket. Home to a range of artistic performances, from ballet to Mozart concertos to Elton John and everything else in between, the dhow-shaped building is an architectural delight, and although a relatively new part of the city's landscape, it is sure to grow into becoming a firm cultural hotspot. A tour of the dwtc district is incomplete without an evening spent here, and a show at the Opera is sure to cater to all tastes. A world away from the raucous of brunch and club events that Dubai is typically known for, an evening here is a refreshing cultural experience.

3.1. Traditional Souks

The Traditional Souk is located in the heart of the city and is a prime location for tourists looking to get a glimpse of traditional Arabian markets. The maze of vendors offers a variety of local goods. You can stroll through the textile souk consisting of all fabrics such as silks, cotton, and wool. The array of color and textiles is a wonderful sight and a great and easier way to take home a bit of the Far East. Traditional Arabic food products can be found in the spice souk sold by small vendors with a wealth of knowledge on the products and their uses; a great opportunity to learn about local foods and spices. Other common items include bowls of henna, Indian and Pakistani specialties, and the odd item that you wouldn't expect to find. The souk is the closest thing to a traditional shopping experience that's left in Dubai. It's also the most atmospheric part of Deira. An extension to the Gold Souk, the Perfume Souk is where you can mix and match your very own special scent. Visitors can quench their curiosity on the world of Arab oud, rose, and frankincense oils and the traditional art of perfume making. With several stores boasting French and Swiss fragrances, there are also many cheaper aromatic imports mostly from India and such places. This market is popular with locals, who often come down from other Emirates for a day in the big city.

3.2. Visit to Jumeirah Mosque

The Muslims are considered to be very conscious about their religion and its practices. In every corner of the world, they prefer to have the services of a mosque that is situated close to them since they have to offer prayers 5 times in a day and the best place to offer them is the mosque. As Dubai has seen tremendous growth in the last 3 to 4 decades in its economy, it has also become a hub for Muslim expatriates who have come from different parts of the world in search of good living standards. Dubai has a number of very beautiful and well-built mosques. These mosques not only provide a good place for prayers for the Muslims but also play a pivotal role in reflecting Islamic implementation in various walks of life. The Jumeirah Mosque is one of those well-built mosques that reflect traditional Fatimid architecture. The Jumeirah Mosque is considered by many to be the most beautiful mosque in Dubai. An exact copy of the Al-Azhar mosque in Cairo, the stunning white stone structure is a fine example of Islamic architecture. Built in 1978, the mosque is one of the most visited in Dubai. It is one of the few mosques in the UAE that are open to non-Muslims for the purpose of understanding the proper practice of Islam. This tour is rightly titled "Open Doors. Open Minds." Starting at 10 am every morning except Friday, tours are given to non-Muslims with the aim of creating a better understanding of Islam. This especially serves well in a city where the population of the native people is very less as compared to others. By taking a tour of the mosque, visitors will be able to better understand the Islamic way of life as they witness the peacefulness and tranquility of the mosque set in an environment surrounded by trees and with a beautiful view of the sea. A visit to the mosque could then be followed by a visit to the Sheikh Mohammed Centre for Cultural Understanding situated in a traditional wind-tower house in the Al Bastakiya area. This not-for-profit organization also has the aim of creating a better understanding of the local culture and customs of the UAE.

3.3. Dubai Opera House

This new architecturally impressive building is the artistic and cultural pulse of the city. The venue is Dubai Opera House and opened in 2016, and is located in the Opera District in downtown. The Dubai Opera House is situated on the Burj Khalifa Lake. It has the ability to host a variety of performances and events, with a specific focus on the productions of opera, theatre, ballet, orchestras, concerts, fashion shows, live entertainment, conferences, galleries, and art exhibitions. The venue is designed to transform its proscenium and thrust stage formats into a flat floor mode, becoming a world-class event venue. It has a seating capacity for audiences of 2000 to 2200 depending on configuration or flat floor capacity. The building also boasts several restaurants and retail facilities, adding to the lifestyle of Downtown Dubai and increasing the level of entertainment choice in the area. The building itself is in the shape of a Dhow, which is a well-known symbol of Dubai maritime history. The Dhow shape is reflected in the architecture, seen from the sea facing that mirrors the hull of the ship, through to the stylishly curved foyer roof, not to mention the dhow design thematic doors and motifs. The dhow shape adds great character to the building and leaves a lasting memory for those who visit.

Related articles

Principles of effective cross-cultural communication essay.

1. Introduction Understanding the definition of cross-cultural communication and its importance in today's global business world is an important first step to improving your effectiveness in cross-cultural interactions. At a simple level, it is the process by which individuals from different cultural backgrounds attempt to communicate. The potential for breakdown in cross-cultural communication is significant when individuals from different cultures do not share the same or similar cultural ref ...

Animal Rights Essay Topic Ideas

1. Introduction Animal rights has been one of the most peculiar and debated topics in the whole history of ethics. In today's society, it is still much of a controversial issue. There is an ongoing debate on the rights of animals. Animal rights seek to guarantee animals with a sense of entitlement that enables them to be free of abuse, confinement, and harm. One of the main ideas that support animal rights is the theory of utilitarianism. Jeremy Bentham, an animal rights activist, stated that w ...

Anthropological Theory of Crime Essay

1. Introduction For too long, the definition and explanation of crime have been pursued only from the perspective and/or with the tools of the social scientist. It is our contention that a fuller understanding can be achieved by explaining crime from the biosocial perspective. Et al. (1976) wrote "It is time to turn the study of crime and its control over to the biologists." By this, they did not mean that this undertaking should be exclusively biological but rather that it would be most helpfu ...

The Impact of Korean Popular Music Research Paper

1. Introduction Korean popular music, also known as K-pop, has been a global phenomenon for the past two decades. After South Korea lifted its 50-year ban on cultural imports from Japan, the Korean media industry has been flourishing, dominating the Asian market. The rise of Korean popular culture can be attributed to the proactive cultural marketing by the Korean government, inexpensive digital technology, and the internet, the policy of opening market to globalization, and lastly the appeal a ...

Holi and Diwali Festivals: Puja Ritual Essay

1. Introduction Hinduism in India derived the tradition of observing the Holi festival primarily as a celebration of the spring season. This is also connected with the legend of Bhakta Prahlad. The celebration of this festival in a very joyous occasion in a family setting. The numerous legends and stories connected with this celebration make the occasion more an expression of a way of life, than a religious event. Although dynamics of the festival of Holi has undergone changes over the course o ...

The Internet: Arguments Against and for It Essay

1. Introduction The internet, a complex and controversial tool not too long ago, has recently become one of the most powerful tools we as a society can use. Because of it, the world has become a smaller place, as people are able to communicate with others from all over no matter the distance between them. In addition to the accessibility of information, the internet has also made entertainment more accessible to consumers. Which of these effects is a valid argument as to whether the internet is ...

Importance of Cross-Cultural Management in International Business Essay

1. Introduction Cross-cultural management is a casual term for a quite formal academic field. It is concerned with the study of behavior of people in organizations in the cross-cultural perspective. In essence, it is an extension of the field of management to include intercultural interaction that attempts to understand, control, and develop an international team or multicultural workforce. Culture can no longer be considered a national attribute in today's global economy. As globalization has ...

The Play "The Importance of Being Earnest" by Oscar Wilde

1. Introduction The Importance of Being Earnest is a play written by Oscar Wilde and first published in 1895. It is a comedy of manners satirising the attitudes and behaviour of upper class society. The play describes their behaviour in a hypocritical manner. The contemporary audience derives additional understanding from the puns and paradoxes and thus a broader understanding of the characters in the play. Wilde has a subtle way of portraying the characters through over-exaggeration. The upper ...

Home — Essay Samples — Geography & Travel — Dubai — My Travel Aspirations: Why I Want to Visit Dubai

My Travel Aspirations: Why I Want to Visit Dubai

• Categories: Dubai

About this sample

Words: 493 |

Published: Dec 12, 2018

Words: 493 | Page: 1 | 3 min read

Works Cited

• U.S. News & World Report. (2017). Best Places to Visit in the World. https://travel.usnews.com/rankings/worlds-best-vacations/
• Dubai Airports. (n.d.). Dubai International Airport: About Us. https://www.dubaiairports.ae/about-us/
• Burj Khalifa. (n.d.). About Burj Khalifa. https://www.burjkhalifa.ae/en/about-burj-khalifa/
• Jumeirah. (n.d.). Burj Al Arab Jumeirah. https://www.jumeirah.com/en/hotels-resorts/dubai/burj-al-arab/
• Mall of the Emirates. (n.d.). About Us. https://www.malloftheemirates.com/about-us
• Dubai Department of Tourism and Commerce Marketing. (n.d.). Visit Dubai. https://www.visitdubai.com/en
• Dubai Municipality. (n.d.). Dubai Museum. https://dubaiculture.gov.ae/en/Our-Initiative/Dubai-Museum/Pages/default.aspx
• Dubai Tourism. (n.d.). Dubai Beaches. https://www.visitdubai.com/en/articles/dubai-beaches
• Nakheel. (n.d.). Palm Jumeirah. https://www.nakheel.com/en/communities/palm-jumeirah
• Dubai RTA. (n.d.). Public Transport. https://www.rta.ae/wps/portal/rta/ae/public-transport

Cite this Essay

Let us write you an essay from scratch

• 450+ experts on 30 subjects ready to help
• Custom essay delivered in as few as 3 hours

Get high-quality help

Verified writer

• Expert in: Geography & Travel

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

4 pages / 1692 words

2 pages / 1096 words

3 pages / 1321 words

1 pages / 519 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Dubai

This paper outlines the key issues adjacent to Entrepreneurship and Startup businesses and the factors that aid in their flourishing; it focuses more on the growth and development of Dubai in UAE and Budapest in Hungary. It [...]

Dubai has many benefits that create it a primary destination for tourists, in line with tourism facilitators and regionally primarily based tending professionals. The tourism trade has strong greatly, with up occupancy in Dubai [...]

North Korea is a dictatorship country that has limited resources but the people live below poverty and are constantly restricted from the outside world. The Kim Dynasty has established a government without the help of the United [...]

Syed Nasir Raza Kazmi was a renowned Urdu poet of Pakistan. He should be ranked among those of our writers who were not destined to live long but who, during their limited span, wrote extensively and touched the heights of [...]

Rule of Law has always been championed as one of the building blocks on which the modern society rests. Derived from the French phrase ‘La Principe de Legality', which translates to the principle of legality, it refers to a [...]

Despite the fact that Urdu is the national dialect of Pakistan, however, English is the dialect which is formally utilized as a part of all private and in addition government authorities. In Pakistan, English language aptitudes [...]

Related Topics

By clicking “Send”, you agree to our Terms of service and Privacy statement . We will occasionally send you account related emails.

Where do you want us to send this sample?

By clicking “Continue”, you agree to our terms of service and privacy policy.

Be careful. This essay is not unique

This essay was donated by a student and is likely to have been used and submitted before

Download this Sample

Free samples may contain mistakes and not unique parts

Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

Please check your inbox.

We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free

Welcome to a sun-soaked metropolis like no other

Plan your dream wedding in an unforgettable destination

Discover the city's insiders, influencers and innovators

Every district in Dubai tells its own unique story

Admire the city's traditional arts, crafts and cultural gems

Get more out of your holiday with these guides

Escape to the hills and explore nature

Answer the call of the wild and experience desert thrills

Uncover the city’s rich heritage and vibrant arts scene

Embark on thrilling new adventures for all ages

Taste award-winning world flavours and local cuisine

Visit the latest hotspots, openings and attractions

Find new surprises at modern malls and traditional souks

Marvel at record-breaking venues and iconic landmarks

Unwind at Dubai's luxury spas and wellbeing havens

What do you travel for? Find inspiration with our itineraries

Book a table at these fresh hotspots

Taste a deliciously different side of Dubai

Discover our homegrown culinary heroes

See all the restaurants unveiled in the Dubai selection

Weekends in Dubai are for feasting

Explore Dubai's plant-based concepts that impress

Reserve a table at top restaurants for incredible prices

Browse through our listing of restaurants

Don't miss a beat – live concerts, festivals, activities and more

Follow the flavours to the city's most-awaited feast, featuring your foodie favourites

Keep your controllers ready for the ultimate gaming festival

Plan ahead for a hassle-free travel experience

From etiquette to currency, we answer all your questions

Use our tool to book flight tickets to Dubai and plan your trip to the city

Dubai has an incredible range of stay options for every budget

From take-off to touchdown, navigating Dubai is a breeze

Your complete guide to enjoying one of the world's safest cities to the fullest

Find out all about Dubai’s climate throughout the year with our weather guide

All you need to know about the dirham, from exchange rates to helpful tips

Helpful information for travellers with special needs

Unlock huge savings with pre-paid access to top spots

Get our apps for the latest attractions, events & itineraries

Save big with great offers on Dubai's top sights and activities

Indulge in retail therapy for less with big discounts

Enjoy a trip to Dubai with incredible accommodation offers

Sign up for kid-friendly activities or attend a live show with the entire family

Get tickets to the best concerts featuring A-list artists at world-class venues

Join Dubai's community sporting activities and race to the finish line

See the maestro perform his hits live at the Coca-Cola Arena

Make way for the region's largest affordable retail art fair

Related Sites

Add items to your Top Picks by clicking the heart icon as you navigate through the website

This is now in your Top Picks!

Login or create an account to save your favourites and receive personalised recommendations.

Login to like

Sign in or register to like this content

• Visit Dubai
• Top attractions

Trip ideas made for you and sent straight to you

Subscribe to Visit Dubai's newsletter for seasonal updates on all the top things to do in Dubai – personalised to your interests and travel tastes.

*By clicking ‘submit’ you agree to the terms and conditions

All information provided will be handled in accordance with our Privacy Notice

Thank you for subscribing.

Keep an eye on your inbox for all the best updates on Dubai.

Sights & Attractions

31 Amazing things to do in Dubai for the ultimate holiday

Sun, August 14, 2022

Tick off the city's top things to do and places to visit.

Burj Khalifa

Standing 828m high, the  Burj Khalifa  is the tallest building in the world and one of Dubai's must-visit attractions. The majestic building is located in the heart of the city and is a hub of activity day and night. Just looking up in awe at the sheer scale of this magnificent structure is memorable in itself, but it's definitely worth venturing inside too. You can capture perfect views of the city from the  observation  deck at levels 124 and 125, or have a bite to eat in the  At The Top Sky Lounge . For special occasions, treat yourself to a sunset session at The Lounge, Burj Khalifa ,  the highest lounge in the world at 585m. 

Opening hours - At The Top:  8am - 12am, daily

Price - At The Top: from AED169

• 1 Sheikh Mohammed bin Rashid Blvd, Downtown Dubai

The Dubai Fountain

Located at the base of Burj Khalifa  is one of the world's largest choreographed fountain displays, where powerful jet streams soar as high as 150m in the air and sway in time to musical numbers. Stop by in the evening when displays begin at sundown and take place every 30 minutes, until the final song plays at 11pm. Diners can also sit back and enjoy the show at an array of restaurants at Dubai Mall  or Souk Al Bahar , both commanding prime positions near the fountain arena.

Opening hours:  6pm - 11pm, daily

Price:  free

• Dubai Mall, Downtown Dubai, Dubai

Palm Jumeirah

Palm Jumeirah is one of the largest manmade islands in the world and a triumph of human ingenuity. Locals and tourists alike flock to its vast array of high-end hotels – Waldorf Astoria, Fairmont, One&Only, Jumeirah Zabeel Saray  and, perhaps most notably, Atlantis, The Palm . Getting here is simple, thanks to the monorail running down the 'trunk', which connects to the mainland's tram system.

• Palm Jumeirah - Dubai - United Arab Emirates

Dubai Creek

• Baniyas Rd, Deira, Dubai

Al Fahidi Historical Neighbourhood

Al Fahidi Historical Neighbourhood in Bur Dubai is one of the oldest neighbourhoods in the city. Best seen on foot, this area offers nostalgic views of a bygone era with traditional windtowers and a maze of winding alleyways, positioned along the historic waterways of Dubai Creek. Visit Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding (SMCCU) to appreciate local culture with Arabic classes, heritage tours and guided mosque visits. After exploring, take an atmospheric abra  boat ride  to the souks on the other side of the creek. 

• Al Fahidi St, Al Souq Al Kabeer, Bur Dubai

The Dubai desert

Less than a 20 minute-drive from the modern streets of Downtown Dubai lies the mystique-filled Arabian desert. Go on a Dubai-style desert safari, complete with thrilling activities  such as quad biking and sandboarding. Those looking for luxury can book a safari with leading tour companies  Platinum Heritage  and Arabian Adventures . From the unforgettable offroad drive to cultural fun with henna painting and camel rides, and a feast of local cuisine under the stars, it's an only-in-Dubai treat. Want to stay a little longer? Treat yourself to an unforgettable night amid the dunes at Al Maha Desert Resort & Spa .

• Dubai Desert Conservation Reserve, Dubai-Al Ain Rd - Dubai

Dubai Mall is the world’s largest destination for shopping, entertainment and leisure, located next to the world's tallest building, the Burj Khalifa. Featuring over 1,200 retail stores, two major department stores and hundreds of food and beverage outlets, Dubai Mall covers more than 1 million sqm – an area equivalent to 200 football pitches. Even an entire day spent here is not enough to see it all. Along with its 1,200-plus shops and 150 restaurants, the venue  is home to a range of other fun attractions.

Opening hours: 10am - 1am, daily, except Wednesday (closes at midnight)

• Financial Centre Road, Downtown Dubai

Skydive Dubai

If there's one thing every adventure-seeker must sign up for, it's a skydiving experience. Skydive Dubai provides tandem skydive opportunities, supervised by trained professionals. You'll have to book well in advance to secure a spot, but it's worth it as you dive through the clouds from 13,000 feet and take in views  of the landmark Palm Jumeirah or rolling dunes of the desert. And you can keep reliving the epic experience thanks to perfectly-captured videos by the Skydive Dubai team. It's one for every braveheart's bucket list.

• Al Seyahi Street, Dubai Marina - Dubai

Madinat Jumeirah

Literally translated as 'City of Jumeirah', the Madinat Jumeirah complex is inspired by an ancient citadel. Housing luxury hotels and private enclaves designed to reflect traditional Arabian architecture, it's a great spot to indulge in a therapeutic day at the world-class Talise Spa , splurge on local trinkets and boutique brands at the Madinat Souk , or immerse yourself in the work of famous artists at the high-tech Theatre of Digital Art . And, with over 40 restaurants and lounges featuring cuisines from around the world, it's also an ideal place to refuel.

Opening hours & price: vary, depending on venues within the complex

• 6 King Salman Bin Abdulaziz Al Saud St - Dubai

Dubai Frame

Since opening in 2018,  Dubai Frame  has become a cultural landmark that connects the Dubai's past with its present and represents a remarkable engineering feat.  Located within Dubai's famous Zabeel Park , this attraction lets you experience the transition between Old and New Dubai thanks to sweeping panoramic views of the city from 150m high. One of its striking features is the state-of-the-art clear glass bridge walkway, which connects parallel vertical towers so that, from the outside, the structure perfectly resembles a giant picture frame.

Opening hours:  9am - 9pm, daily

Price:  from AED20

• Zabeel Park, Za'abeel 1 - Dubai

The aptly-named Kite Beach is the perfect place to test out your watersports skills , although there's plenty to do out of the water at this popular spot too. Grab a smoothie from one of the many open-air cafes and restaurants, watch bikers and skaters fly by at the skate park, or enjoy a game of volleyball with friends on the sand. With plenty of beach activities, plus an incredible view of Burj Al Arab  in the distance, you can easily spend a whole day here.

Opening hours: 24 hours, daily, although sporting and dining venues at the beach have varying timings.

• Umm Suqeim, just off Jumeirah Beach Road

Dubai Water Canal

Dubai Water Canal is a 3.2-kilometre-long waterway extending from the Creek in Old Dubai  through Business Bay before finding its way to the Arabian Gulf. With 80,000sqm of public space and facilities and a 12km cycling path, the Canal has become a popular visitor attraction. There are also five pedestrian bridges that snake their way across the iconic waterway, so it's the perfect spot to stroll and take in classic views of the city at its best. Nearby is the Al Habtoor City  development, home to the thrilling  La Perle by Dragone  show, five-star hotels and an array of trendy restaurants.

• Dubai Water Canal - Al Safa - Dubai

If you'd like to shop, dine, watch a movie and swim in the sea all in one place, consider a trip to The Beach, opposite Jumeirah Beach Residence (JBR). With guest DJs playing on most weekends, a cinema and plenty of trendy boutiques , The Beach is always buzzing with activity. Take your pick from the range of dining options, try the exhilarating watersports on offer or just enjoy some relaxation time in a cabana with your favourite book. The Beach is also connected to the trendy new  Bluewaters Island  district by a pedestrian bridge.

Opening hours - F&B outlets: 10am - midnight, Saturday - Wednesday, extended to 1am on Thursday and Friday 

• Opposite JBR, Dubai Marina - Dubai

City Walk offers European-style pedestrian streets alongside a host of shopping and entertainment options – perfect for a pleasant day out. Take a walk along tree-lined avenues with shops and restaurants and spot artwork etched by some of the world's finest urban artists . Afterwards, treat your family to an afternoon of fun and head over to The Green Planet  to see real wildlife in an indoor tropical rainforest setting. You can also catch a concert, live sports or a comedy show at the nearby  Coca-Cola Arena , the Middle East's largest indoor arena.

• Al Wasl and Al Safa Road Junction, Sheikh Zayed Rd - Al Wasl - Dubai

Dubai Miracle Garden

A world of floral wonder awaits you at Dubai Miracle Garden, the world's largest natural flower garden. The 72,000sqm park has an impressive line-up of famous buildings and structures completely transformed into colourful flower displays. You can immerse yourself among more than 50 million blooming flowers throughout the different exhibits. The nearby Dubai Butterfly Garden  is also worth a trip. Here, children can explore over 15,000 species of butterflies whilst learning more about them in a fun setting.

Opening hours:  9am - 9pm on weekdays, extended until 10pm on Saturday and Sunday

Price:  from AED60

• Al Barsha South 3, Dubailand Area, Dubai

Dubai Opera

Located in the Downtown district, Dubai Opera offers an enticing performing arts schedule from the likes of London’s West End and Manhattan’s Broadway. With views of  The Dubai Fountain  and located next to Burj Khalifa , the eye-catching exteriors are inspired by Arabian dhow ships while the stage area is designed to easily convert into three different event platforms: theatre, hall or concert hall. Want to know what's playing at Dubai Opera while you're holidaying in the city? Visit  Dubai Calendar .

Opening hours:  10am - 9pm, daily (show timings may vary)

Price:  from AED145

• Sheikh Mohammed Bin Rashid, Near Burj Khalifa, Downtown Dubai - Dubai
• Dubai Marina

A 130km drive south-east of Downtown Dubai is Hatta , a not-to-be-missed scenic getaway. In this mountain town you can try kayaking along the serene Hatta Lake, or traversing rocky mountains on foot with specially-crafted hiking experiences . Recent additions to the area include Hatta Dome Park ,  a glamping experience that takes advantage of  Hatta’s mountainscape  views and back-to-nature vibes, plus  a chic lodge-style hotel and trailer parks. Indulge in a host of adventure activities such as zorbing, mountain biking and more at Hatta Wadi Hub. Don’t forget to pack your swimsuit, as the Hub is also home to Asia’s first ever water jump park, Hatta Drop-In.

• Hatta Wadi Hub, located off the Dubai-Hatta road

IMG Worlds of Adventure

Unlimited fun, excitement, speed and 5D entertainment – you can expect it all at IMG Worlds of Adventure. This enormous theme park  is the same size as 28 football pitches put together. With the most up-to-date and exciting rides , IMG Worlds of Adventure brings your favourite characters to life. Give your little ones the best time with rides featuring Ben 10, Powerpuff Girls and LazyTown, while older kids can delve into the world of Spider-Man, Hulk, Iron Man and The Avengers.

Opening hours : noon - 10pm, Sunday to Thursday, extended to 11pm on the weekend

Price - general admission:  AED345

• E311, Sheikh Mohammed Bin Zayed Road - City of Arabia Dubai Land - United Arab Emirates

Dubai Parks and Resorts

Dubai Parks and Resorts adds to the city's reputation as an entertainment paradise. Children are bound to get excited in the labyrinth of magnificent theme parks, which includes  Motiongate , Real Madrid World  and Legoland and Legoland Water Park . Adults can relax at the Riverland Boulevard , home to restaurants and a range of open-air entertainment. Don't want to leave? Check in to the luxury Polynesian-style hotel, The Lapita, or the region's first and only Legoland Hotel, both located within the theme park destination.

Opening hours:  10am - 11pm, daily

Price - One Park Pass:  from AED295

• Sheikh Zayed Rd, Opposite Palm Jebel Ali, Dubai

The View at The Palm

Enjoy incomparable views of one of Dubai’s most talked about landmarks at The View at The Palm. Located 240m high, the observation deck presents never seen before 360-degree panoramas of  Palm Jumeirah  alongside the sparkling waters of the Arabian Gulf and Dubai skyline  in the distance. The View at The Palm is located on level 52 of The Palm Tower, which also houses a café, a creative exhibition that showcases the development of the island, interactive aquarium-themed tunnels and a gift shop. 

Opening hours : 9am - 10pm, weekdays, extended to midnight on weekends

Price:  from AED100

• The Palm Jumeirah - Dubai - United Arab Emirates

Deep Dive Dubai

The latest addition to the city's thriving sports and adventure activities scene, Deep Dive Dubai is the place to be for all aqua enthusiasts . The recreational centre's 60.02m-deep pool is certified by Guinness World Records as the world's deepest swimming pool for diving. Aside from its remarkable depth, the pool features other unrivalled underwater additions, such as a 'sunken city', alongside year-round freediving and  scuba diving  courses and guided experiences.

Opening hours : 9am - 6pm, except on Friday (closed)

Price:  from AED400

• Deep Dive Dubai, NAS Sports Complex, Dubai

Sky Views Dubai

Thrill-seekers can try a trio of epic experiences at Sky Views Dubai, perched 219.5m above ground on top of the Address Sky View hotel. The Glass Slide allows visitors to zoom down a transparent tunnel on the 53rd floor, while the Observatory features a glass elevator and bridge to further test your head for heights. Meanwhile, true risk-takers will look forward to the Edge Walk – as they dangle off the building's side while strapped to a safety harness. All three experiences allow participants to enjoy phenomenal views  of Downtown Dubai's iconic landmarks, including the nearby Burj Khalifa .

Opening hours : 10am - 10pm, weekdays, extended to midnight on weekends

Price:  from AED70

• Address Sky View hotel, Emaar Square Area, Downtown Dubai

Burj Al Arab

For the first time since its launch, Dubai's famed Burj Al Arab  has opened its doors to visitors, granting access to the hotel's ultra-luxurious interiors on an immersive 90-minute tour. Not only will you get to explore the landmark’s gilded suites, and enjoy its incomparable views of the city , but you'll also uncover the hotel’s history and wealth of untold stories. You can also delve deeper and make the most of your experience with tour customisations.

Tour timings: 9:30am - 8:30pm, daily Price: from AED249

• Jumeirah Road - Umm Suqeim 3 - Dubai - United Arab Emirates

Museum of the Future

One of Dubai's most famous architectural landmarks , the Museum of the Future  takes pride of place along the city's superhighway, Sheikh Zayed Road. Founded by the Dubai Future Foundation, the museum explores how society could evolve in the coming decades using science and technology. Termed a 'living museum', it incorporates elements of traditional exhibitions, immersive theatre and themed attractions, so visitors can look beyond the present and towards the future's limitless possibilities.

Opening hours : 10am - 9:30pm, daily

Price:  from AED149

• Sheikh Zayed Road, Trade Centre - Dubai

Mohammed Bin Rashid Library

Built along the historic Dubai Creek and designed in the shape of a traditional Islamic lectern, the Mohammed Bin Rashid Library is the latest cultural hotspot to open its doors in the city. A landmark  unique to Dubai, the library is the largest in the region and representative of its collective cultural wisdom, educational milestones and continued forays in research and academia. Aside from enjoying the remarkable architecture and exploring the library's nine levels, visitors can discover a fully digitalised laboratory and several specialised collections inside.

Opening hours : 9am - 9pm, daily, except on Friday (opens 2pm) and Sunday (closed)

Price:  free

• Dubai Creek, Al Jaddaf

Serious foodies can’t possibly visit Dubai without making a stop at the  MENA 50 Best Restaurants  top spot, 3Fils. Its chic yet casual setting, coupled with calming harbourside views and a no-reservations policy, makes this one of Dubai's most unassumingly spectacular dining hotspots . Serving modern Asian cuisine, you’ll find tantalising dishes such as salmon carpaccio, wagyu sushi and fire-grilled octopus on the menu.  Opening hours : noon - 11:30pm, daily

• Shop 2, Jumeirah Fishing Harbour 1, Al Urouba St, Jumeirah - Dubai

Aura Skypool

Unwind in the world's highest 360-degree swimming pool as you gaze out at landmarks including Burj Al Arab  and Ain Dubai. Situated 200m above ground, AURA Skypool is the perfect place for an unforgettable swim. Visitors to the Palm Jumeirah venue can also relax in its chic lounge area and sample a menu filled with delicious sharing plates and Pan-Asian flavours . Standouts to try include the glazed miso salmon, chilli honey cauliflower popcorn and matcha tiramisu. 

Opening hours : 10am - 7pm, daily

Price:  from AED150

• The Palm Tower, 50th Floor, Palm Jumeirah

Prepare to be amazed by Dubai's first permanent show, which combines acting, acrobatics, aquatic feats and aerial stunts across an exhilarating 90 minutes. All the action takes place inside a tailor-made, 1,300-seat theatre in the heart of Al Habtoor City , featuring a high-tech ‘aqua-stage’ that can fill with 2.7 million litres of water. Watch from the edge of your seat as performers dive, fly and defy gravity, as they tell a story which pays homage to the UAE's pearl diving history .

Show timings : 6:30pm - 8pm & 9pm - 11:30pm, daily

Price:  from AED209

• Al Habtoor City, 260 Sheikh Zayed Rd, Business Bay - Dubai

Alserkal Avenue

Once an industrial area in the centre of Dubai, Alserkal Avenue now comprises around 40 warehouses, converted into galleries, dance studios, artisanal cafes and more. The neighbourhood has nurtured a culture of creativity and is now one of the region’s leading art hubs. Since its humble beginnings as a standalone gallery in 2008, word caught on and similar concepts soon moved into the area. Popular spots include arthouse theatre  Cinema Akil , the hipster-inspired  Nightjar Coffee  and Leila Heller Gallery.

• 17th Street, Al Quoz 1, Dubai

Expo City Dubai

Building on the legacy of Expo 2020 Dubai , which welcomed 192 nations and more than 24 million visitors, is the future-centric Expo City Dubai. Explore popular country pavilions including the falcon-inspired UAE Pavilion, award-winning Kingdom of Saudi Arabia Pavilion and reworked spaces for Luxembourg, Pakistan and Australia. Alif – the Mobility Pavilion and Terra – the Sustainability Pavilion have been transformed into interactive educational experiences, while the Opportunity Pavilion is now the Expo 2020 Dubai Museum.  Al Wasl Plaza , the Dubai Exhibition Centre, the Garden in the Sky observation tower and the Surreal water feature also remain at Expo City Dubai, which has its own metro station. 

Opening hours: 24 hours daily, though attraction timings vary Price: free to enter, though attraction tickets vary

• Expo Road Dubai South, Jebel Ali

Frequently asked questions

What can you do for free in Dubai?

What can't you miss in Dubai?

What can I do in Dubai at night?

Where can I go to the beach for free in Dubai?

Do you like it? Share it

Recommended reads.

Essay On Dubai – A City of Contrasts and Innovations

Dubai is a city of contrasts, blending modernity and tradition seamlessly. This essay explores the history of Dubai, its attractions, and its role in global commerce and innovation.

An Essay About Dubai – A City of Contrasts and Innovations

Introduction

Dubai is a city that has undergone a dramatic transformation over the past few decades. It has become a hub of global commerce and innovation, while also preserving its rich cultural heritage. In this essay, we will explore the history of Dubai, its attractions, and its role in global commerce and innovation.

History of Dubai

Attractions in Dubai

Dubai has several attractions that make it a popular tourist destination. These include:

• The Burj Khalifa – the world’s tallest building
• The Dubai Mall – one of the largest shopping malls in the world
• The Dubai Fountain – a stunning water and light show
• The Palm Jumeirah – an artificial island in the shape of a palm tree
• The Dubai Miracle Garden – the world’s largest flower garden

Role in Global Commerce and Innovation

Dubai’s strategic location, tax-free policies, and modern infrastructure have made it a hub for global commerce and innovation. It is home to several multinational companies, including Microsoft, IBM, and Dell. The city also hosts several annual events, including the Dubai World Cup horse race and the Dubai International Film Festival.

Dubai is a city of contrasts, blending modernity and tradition seamlessly. Its history dates back to a small fishing village, but it has since become a hub of global commerce and innovation. The city’s attractions, including the Burj Khalifa and Dubai Mall, make it a popular tourist destination. Dubai’s role in global commerce and innovation continues to grow, and it is expected to remain a major business destination for years to come.

Hello! Welcome to my Blog StudyParagraphs.co. My name is Angelina. I am a college professor. I love reading writing for kids students. This blog is full with valuable knowledge for all class students. Thank you for reading my articles.

Related Posts:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Essay on Dubai

Students are often asked to write an essay on Dubai in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Dubai

Introduction to dubai.

Dubai is a city in the United Arab Emirates, known for luxury shopping, modern architecture, and a vibrant nightlife. It’s a global city and a business hub.

Architecture

Dubai has many famous buildings. The most famous is the Burj Khalifa, the tallest building in the world. Other landmarks include the Burj Al Arab and the Palm Islands.

Dubai’s economy is mainly driven by tourism, real estate, and financial services. It’s a rich city with a high standard of living.

Dubai has a diverse and multicultural society. It’s a melting pot of different cultures, with people from all over the world living and working there.

Also check:

• 10 Lines on Dubai

250 Words Essay on Dubai

The emergence of dubai.

Dubai, a city once known for its pearl industry, has emerged as a global city and a significant business hub. Its transformation from a sleepy fishing village to a cosmopolitan metropolis is a testament to its visionary leadership and economic diversification strategies.

Architectural Marvels

Dubai’s skyline, dotted with architectural marvels, reflects its ambitious spirit. The Burj Khalifa, the world’s tallest building, and the Burj Al Arab, a hotel shaped like a sail, are symbols of the city’s rapid development and its quest for uniqueness.

Thriving Economy

Dubai’s economy, initially built on the oil industry, is now predominantly service-driven. The city has successfully diversified into tourism, aviation, real estate, and financial services. Its strategic location and world-class infrastructure make it an attractive destination for international businesses.

Cultural Melting Pot

Dubai’s population is a blend of over 200 nationalities, contributing to its vibrant and multicultural society. This cultural diversity is reflected in the city’s food, fashion, music, and festivals.

Sustainability Initiatives

Despite its rapid urbanization, Dubai is committed to sustainable development. It has launched several initiatives to promote green building, renewable energy, and water conservation, aiming to become one of the world’s most sustainable cities.

In conclusion, Dubai’s rise to prominence on the global stage is a fascinating study in economic transformation, cultural amalgamation, and sustainable development. The city continues to innovate and reinvent itself, securing its position as a leading global city.

500 Words Essay on Dubai

Introduction.

Dubai, a city that sprang from the desert sands, is a testament to human ambition and ingenuity. Known for its architectural marvels, vibrant nightlife, and luxury shopping, it’s a city that has positioned itself as a global hub for tourism, trade, and innovation.

Geography and Climate

Located on the southeast coast of the Persian Gulf, Dubai is one of the seven emirates that form the United Arab Emirates. It is flanked by Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the southeast. The city experiences an arid, desert climate, with extremely hot summers and mild winters.

Historical Perspective

Dubai’s history stretches back to 3000 BC, with its earliest mention being in ancient trade routes. However, it wasn’t until the discovery of oil in the late 20th century that Dubai began its transformation into a modern metropolis. The city’s strategic location between Europe and Asia played a significant role in its development as a global trade hub.

Economic Overview

Dubai’s economy, initially built on the oil industry, has diversified over the years to become less dependent on oil and more focused on tourism, aviation, real estate, and financial services. The city’s free trade policies and strategic location have attracted multinational corporations, making it a thriving business hub.

Dubai is renowned for its futuristic architecture. The cityscape is dominated by skyscrapers, including the Burj Khalifa, the tallest building in the world. Other architectural wonders include the Palm Jumeirah, a man-made archipelago, and the Burj Al Arab, touted as the world’s most luxurious hotel.

Culture and Lifestyle

Dubai’s culture is deeply rooted in Islamic traditions that shape the city’s way of life. However, being a cosmopolitan city, it also embraces a wide array of other cultures, making it a melting pot of diversity. The city offers a high standard of living with world-class facilities in healthcare, education, and entertainment.

Dubai’s tourism industry is a vital part of its economy. The city offers a unique blend of modern attractions and rich cultural heritage. Tourists flock to Dubai for its luxury shopping, ultramodern architecture, and vibrant nightlife. The city also hosts numerous international events and conferences, including the Dubai Shopping Festival and the Dubai International Film Festival.

Dubai represents a fascinating case study in rapid urban development, economic diversification, and cultural integration. Its transformation from a small trading port to a global city is nothing short of remarkable. As it continues to innovate and push the boundaries of what is possible, Dubai remains a city that captures the world’s imagination.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Diseases
• Essay on My Favourite Sportsman MS Dhoni
• Essay on Mahendra Singh Dhoni

Apart from these, you can look at all the essays by clicking here .

Happy studying!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Call us Topics in English
• Privacy Policy
• terms of use

Topics in English Topics in english to learn and fluent pronunciation and writing and facilitate conversation between you and others, whether in school, work or daily life

Tourism in Dubai essay 4 models

Last updated Saturday , 16-03-2024 on 10:41 am

Tourism in Dubai essay ,For those who want to visit Dubai or want to know information about tourism in Dubai, you will find here Tourism in Dubai essay and you will find all the important information that interests you .

Tourism in Dubai essay

Dubai is one of the most beautiful tourist cities in the world and tourists come to it  from all over the world. Here you will find Tourism in Dubai essay with all the important and valuable information about the touristic places in Dubai.

The Emirate of Dubai, located in the United Arab Emirates, is one of the most developed cities of our time. It is governed by Sheikh Mohammed bin Rashid Al Maktoum. It is one of the cities that has become a destination for all races and all countries, and is characterized by the beautiful places that tourists from all over the world come to it, in this article we will give you the best places to visit .

Burj Khalifa is one of the most famous places in Dubai. It is a symbol of its length. The tower is eight hundred and twenty-nine meters long. It is the tallest tower in the world. Most tourists visit this tower to see the magnificent view of the city through the terrace on the floor one hundred and twenty-four, and the scenes are frightening and pretty wonderful as seen by the bird from the sky.

The tower is surrounded by beautifully landscaped buildings and Dubai’s charming fountain, one of the most important towers in the world, is Burj Al Arab, the tallest hotel in the world.

Dubai Museum This museum is located in Al Fahidi Castle, built in 1987 to protect Dubai Creek. The castle was also used by the ruling family in Dubai as a government building and prison. It was restored in 1991 and again in 1995 and is now one of the most important museums located in Dubai, and has plenty of traditional artifacts and artifacts for the area.

Old City of Dubai This city was built in the 19th century and was an area of ​​residence for rich Persian merchants. Their trade was based on pearls and cloth. There are many places to visit in this area, including Dubai Creek and wind towers.

Sheikh Saeed Al Maktoum Palace: Sheikh Saeed Al Maktoum was the ruler of Dubai from 1921 to 1958, the Grandfather of the current ruler of Dubai. The palace was renovated and transformed into a museum showing the old Arab and Islamic architecture. Built in 1896 , In the time of his father, who built the house to observe the activities of merchant ships of honor located in the palace.

Dubai Creek: Dubai Creek divides the city into two parts, and has played an important and influential role in the growth of the Emirate of Dubai, and was an important center for fishing, diving and pearl collection.

Jumeirah Mosque: The most beautiful mosque in Dubai,  the mosque has been built to be identical to the Al-Azhar mosque located in Egypt, the mosque holds the aesthetics of Islamic engineering design.

Dubai Water City is one of the most important tourist attractions in Dubai. It has a hundred and forty species of marine animals. It is located under the Dubai Mall. The walkway under the large fish pond, which surrounds you from all sides, can make it one of the most exciting experiences in Your life.

Tourism in uae essay

Once we look at the picturesque scenery in the United Arab Emirates, we can know that it is one of the countries that can attract you with only one picture.

Once you think about tourism in the Emirates, you can imagine several things, such as the beautiful coast, which is designed on  modern designs, with palm trees, and in the middle of it are the exotic resorts designed on the finest architectural style in the world, besides the picturesque sand surrounding it on every side.

Then comes to your mind the tallest towers, which have surpassed the clouds to correspond to the description that the clouds are already embracing it from one side. Many people dream of seeing this view in nature.

Then we move to famous landmarks such as the Burj Khalifa and how it is designed and the surrounding areas from below and its splendor, Or the Burj Al Arab and many imaginary towers, entertainment areas or restaurants.

It is not possible to describe the UAE through some words, because that will not give it its right. But the sure thing is that it is the most beautiful country in the world, which must be visited for tourism, even once in a lifetime.

Paragraph on tourism in the United Arab Emirates

Tourism represents a great source of income for tourist countries, as it helps greatly in raising the value of infrastructure, and is considered a major improvement in both the local currency, the economy, and the standard of living of the individual.

Therefore, when the state’s primary interest is tourism, it is at a high level of luxury and sophistication, in order to receive tourists in an honorable and great manner.

This is what the United Arab Emirates is doing. It exploits all its resources in reconstruction and infrastructure improvement, in order to attract all kinds of tourism.

Not only that, but it also attracts the richest businessmen in the world who are attracted to successful regions, and in this regard, the United Arab Emirates is considered a winning horse for any investor who wants to benefit from commercial projects there.

You will not find a place that works daily to invent something new to attract tourism like the Emirates. It is truly a great country, striving to achieve the greatest records, provide the greatest degree of security and safety, and constantly strive for innovation and development to amaze the visitors.

In addition to all that, it retains its identity and we find it always lofty and great, as it helps many of its neighboring regions, to represent an honorable image that every Arab is proud of.

I want to visit Dubai essay

There is no doubt that everyone is watching the great achievements that are taking place in Dubai. It can be said that it is the country of dreams, anyone can achieve anything there he dreams of if he has money, he can build the tallest tower in the world, he can ride the most luxurious and wonderful cars, he can set up any project that has not been established anywhere in the world and meets great success because the city loves New and different.

Therefore, I very much want to visit Dubai and live in it for a while, even for a short period, and enjoy what has been established on its land and spend some time watching those great luxury buildings, wandering in the malls and streets, and spending some time in the best amusement parks in it that compete strongly with all the cities of the whole world, and are considered the best also.

I am also looking forward to some exciting experiences that no one has done before, such as jumping from one building to another. I watched this terrifying game in one of the videos, and I found it very terrifying and indescribable. This method does not have any safety means, and therefore it is very terrifying. I do not know if I am brave enough to ride such scary games, but I may try it if I find someone who encourages me.

Therefore, I would like to visit Dubai and enjoy all its atmosphere.

This is why we have provided with Tourism in Dubai essay  ,and to read more about Dubai you can access the following article:

• Essay about Dubai

Related Articles

Value of Time Essay 3 Models

Car accident essay 6 models

Essay on car 10 models

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Advertisement

Supported by

A Year’s Worth of Rain Fell in Dubai on a Single Day

The United Arab Emirates had its largest rainfall in 75 years as a year’s worth of rain fell in Dubai alone, temporarily halting flights. More rain is expected into Wednesday.

• Share full article

By Aimee Ortiz

Follow our coverage of the flooding in Oman and Dubai.

Record rains that inundated the United Arab Emirates and surrounding countries, killing at least 18 people in Oman and bringing air travel to a standstill in Dubai, were expected to continue into Wednesday, the authorities said.

Dubai typically records around five inches of rain in a year. The deluge that fell by Tuesday evening alone equaled that amount.

For the United Arab Emirates, it was the largest rainfall event in 75 years, the country’s National Center of Meteorology and the government announced on social media .

Flights heading to Dubai International Airport were being diverted on Tuesday, the airport said , and it suspended operations for at least 25 minutes earlier in the day because of the intense storm. The airport said there was “major flooding” on roads leading to the airport and urged people to check their flight status and to “allow significant extra travel time to the airport and use the Dubai Metro for smoother transit.”

More rain was expected overnight in Dubai and across the United Arab Emirates, beginning in the west and spreading eastward, according to the center of meteorology.

In Oman, which borders the U.A.E. to the east, a separate rain event killed at least 18 people, including “some 10 schoolchildren swept away in a vehicle with an adult,” The Associated Press reported. Officials there warned that heavy thunderstorms with strong winds and hail were expected overnight into Wednesday.

Videos on social media showed planes at Dubai International Airport taxiing through deep water.

The airport, which is the base of operations for the airline Emirates, said it recorded more than 80 million visitors in 2023 . It is the world’s second-busiest airport, with flights to 262 destinations across 104 countries operated by more than 100 airlines.

Elsewhere in Dubai, the heavy rains, which began overnight, flooded portions of major highways as drivers abandoned their vehicles on roadways, The A.P. reported .

The deluge dumped nearly five inches of rain in Dubai by Tuesday evening, about as much as the U.A.E. typically receives in a year. Rain is rare in the U.A.E., which has an arid desert climate, but it occurs periodically, most typically during the winter months.

Aimee Ortiz covers breaking news and other topics. More about Aimee Ortiz

• Environment
• Road to Net Zero
• Art & Design
• Film & TV
• Music & On-stage
• Pop Culture
• Fashion & Beauty
• Home & Garden
• Things to do
• Combat Sports
• Horse Racing
• Beyond the Headlines
• Trending Middle East
• Business Extra
• Culture Bites
• Year of Elections
• Pocketful of Dirhams
• Books of My Life
• Iraq: 20 Years On

Emirates reopens check-in for flights at Dubai airport following floods

Airline previously suspended services for passengers departing from dubai.

Emirates has apologised for grounded flights caused by severe storms. Reuters

Travellers hoping to leave Dubai on Emirates flights can once again check in for their journeys.

That's after the airline resumed check-in services for flights departing from the world's busiest airport on Thursday morning.

“Customers departing Dubai can now check in for their flights,” a representative for Emirates told The National .

However, the airline is urging people not to travel to the airport if flights have not been confirmed.

“Please make your way to the airport only if you have a confirmed flight booking, as the airport remains congested," it said.

Travellers should still expect delays to arriving and departing flights, even when flights has been confirmed. Emirates has apologised for the travel disruption, which came after the UAE faced record-breaking rainfall and severe storms that grounded some flights and restricted access to Dubai airport .

“Emirates extends our sincerest apologies to impacted customers who have experienced delays and disruption to their travel plans caused by bad weather and road conditions. We appreciate how difficult it is for everyone affected," the representative said.

“While some customers have been able to return home or reach their destination, we are aware that many are still waiting to get on flights. Our teams are working hard to restore our scheduled operations, as well as secure accommodation and other amenities for affected customers at the airport."

Travellers who have had flights cancelled should contact their booking agent or Emirates contact centre for rebooking options. Flights to many destinations will be full over the coming days as the airline works to transport passengers whose travel plans were interrupted due to the flooding in Dubai .

Emirates's remote check-in locations – in Ajman and Dubai International Financial Centre – are also open for travellers with confirmed flights.

Travellers remain stranded inside Dubai International Airport

Many passengers remain stuck at Dubai airport, but authorities are working to provide food, drinks and accommodation.

In Emirates Terminal 3, restaurants are open and accepting food vouchers distributed to passengers.

Taxi services are slowly returning to normal, and the Dubai metro is also running to and from the airport.

On Thursday morning, Dubai Airport Authority announced that international flights were once again able to land at Terminal 1 at DXB.

Some flights had been prevented from landing at the terminal following the storm on Monday and Tuesday.

Travellers should only go to Terminal 1 if their flights have been confirmed, and passengers should contact their airline to confirm the status of their flight.

Checking In

Travel updates and inspiration from the past week

Tourism Marketing Portfolio- Dubai Essay

Executive summary, introduction, dubai as the tourist destination, micro-environment, macro-environment, destination marketing communication tools, recommendation and future strategies.

This portfolio will be concentrating on the tourism marketing and communication tools used by Dubai at both national and international level. To be attractive and remain competitive in the international marketplace, the Dubai tourism board must develop and promote innovative tourist products.

Therefore, it is essential that factors that influence both internal and external environment of this tourist destination be looked at. A succinct analysis of Dubai indicate that despite the economic, political and social upheavals recently experienced in the Arab world as well as the impending competition from closer tourist destinations, Dubai has managed to keep its image as the safest tourist destination. As a result, Dubai has managed to attract large numbers of tourists. The major concern is the sustainability of this trend.

The responsibilities of the Department of Tourism Commerce and Marketing Board (DTCM) as the principal marketing authority of Dubai will clearly be illustrated in this portfolio. A close look at the various marketing and communication tools used by DTCM will substantiate the role they have played in successfully driving their marketing strategies.

A brief summary of the strengths and weaknesses, future recommendations for marketing communication strategy in connection to micro and macro environment will be suggested before the conclusions are drawn.

As the awareness of tourist destination and accessibility increases tourists have wide variety of destinations to choose from. Therefore, for any particular country or city to remain the destination of choice, they must create a unique products and identity that distinguishes them from other destinations. (Kotler et al. 2005, p.89).

While some destinations have restricted their branding efforts exclusively on logo designs, others have broadened their branding efforts to include social and emotional values. These values are perceived to boost the quality of the destination (McCabe 2009, p.69).

This is essential as the selection of the holiday destination has become a lifestyle for travelers who are leaned towards spending their income on precious holiday time. Therefore, countries are embracing marketing and communication tools as well as developing appropriate branding strategies that will enable them remain competitive within the international marketplace (Laws 1991, p.31).

This portfolio will be centering on Dubai. Dubai is one of the emirates that are leading the transformation of the unions’ tourism. The success of any destination is not determined by not only the more controllable micro-environmental factors but also the uncontrollable macro-environmental factors (Kotler et al. 2002, p.57).

The portfolio will begin by the analysis of the SWOT and PESTEL to provide a general idea of the Dubai global positioning. Besides, the portfolio will examine the diverse marketing communication tools used by DTCM in developing their destination brand as well as evaluating their destination weaknesses and strengths.

Based on the grounded findings, suggestions for future marketing strategy will be recommended before drawing the conclusions. The portfolio information will be obtained through secondary research through the use of applicable articles, books, international journals, websites as well as press releases.

Dubai is positioned in the center of Middle East. Historically, Dubai is the cradle of the major world religion and ancient Arab cultures. Geographically, Dubai was the major center for onward travels (Kozak & Andreu 2006, p.89). Over the last three decades, trade, tourism and shopping business has been encouraged.

In particular, tourism has transformed Dubai into a modern city. Dubai together with Abu Dhabi is the major economic contributor of the UAE. Regardless of the global economic crises as well as the current situation in the Middle East, Dubai has remained to be the most popular tourist destination and has continued to grow steadily (Long & Robinson 2004, p.41). Therefore, it is essential that factors having direct impact on the macro-environment of the destination and influences its strategic direction is determined.

The analysis of the immediate micro-environment is vital in the understanding of the strengths and weaknesses of Dubai (McCabe 2009, p.69). SWOT analysis is used by the portfolio to identify the weaknesses, strengths, opportunities as well as threats that will be used to evaluate the competing environment. PESTEL is used to assess the external environmental factors.

The strategic position of Dubai as an intercontinental rout has been instrumental in attracting and retaining the global business as well as travelers (Middleton et al 2009, p.36). Besides, this has also helped in giving the city a cosmopolitan culture. The authoritarian nature of the UAE has brought about stability which has benefited the Dubai in terms of economic development.

With efficiency and pro-active characteristics, the UAE ruling authorities has fortified economic diversification which has minimized the focus on oil as the major booster of economic growth. In addition, the economic diversification has enabled the development of other sectors of the economy such as intra-regional trade and tourism as additional major sources of revenue.

With realization of the significance of the tourism sector, the state authorities put a lot of emphasis in the development of infrastructure such as airways, airports, cruise-terminals, hotels, conventional centers, buildings, attraction, logistics and communication facilities will help fast track the development of tourism (Morgan & Pritchard 2001, p.59).

The aim of DTCM is to make Dubai the most innovative tourist destination in the world. This has enabled the body to ambitiously encourage diverse innovative tourism products. The body has also ensured quality of all tourism related activities through certifications and licensing that has ensured high level of tourist experience.

Dubai over the decades has achieved a highly diversified portfolio that targets only the high-end travelers. Given the fact that Dubai is an international hub and dominantly expatriate, Dubai has become extremely expensive destination (Morgan et al. 2004, p.119). Moreover, the locals feel that authorities have increasingly encouraged the continuous recruitment of foreigners in tourism sector.

In addition, the image of Dubai has been tarnished by the increasing number of drug and sex related crimes. Further, serious environmental degradation as well as other impacts has also been seen in the recent past. In comparison to other Middle Eastern destinations such as Egypt, Oman and Jordan, Dubai lacks its own cultural heritage (Morrison 2002, p.57).

Opportunities

The rising oil prices has not only boosted the economy but also encouraged the Middle Eastern tourists to visit Dubai (Ritchie & Crouch 2003, 316). Dubai remains attractive to most of the Arab countries tourists because of its liberal laws especially on alcoholic drinks. With political turmoil everywhere in the region, Dubai is regarded as the safest haven (Pearce 2005, p.76).

Another important factor is the growing demand for hotels, amusement parks and theme parks which has boosted tourism investments more than its immediate competitors such as Qatar, Bahrain and Saudi Arabia (Pike 2008, p.192).

Further, the growth in leisure tourism will also boost the development of Dubai tourism business. Diversification has also enable Dubai to develop sustainable tourist destination. The preference of local hiring’s in the private sector through Emiratization policy has also reduced the local resentment towards tourism development.

The cultural heritage, resort development and increased infrastructural development in the immediate competitors such as Oman will dilute the flow of tourists in Dubai (Kolb 2006, p.77). In addition, cities that includes Doha, Kuwait City and Istanbul which are cost effective and have rich cultural heritage offers attractive modern facilities (Gulick 1963, p180.).

The region is also suffering from the constant threat of terrorism as well as rising political unrest from the Arab spring. Moreover, the region is suffering from continuous travel advisories from Foreign & Commonwealth offices concerning high level terrorist threats. Dubai is also facing the threat of limited power production and water desalination which may has disastrous impact on desert environment (Rose 2007, p.118).

The unfavorable working conditions for immigrant workers and lack of labor unions to speak on their behalf could lead to labor unrest causing delays in the completion of projects aimed at boosting tourism (Kolb 2006, p.77). The financial and political power of Dubai blackmails the state of market realities.

The impact is the oversupply of tourism facilities beyond achievable target numbers. Moreover, problems may arise when financing for major projects are sought within already weak international market. The reputation of Dubai as an expensive destination prevents repeat tourism and encourages short-stay or stop-over tourism (Rose 2007, p.118). This is vulnerable to the challenges of long-haul travels due to technological advances.

UAE is politically stable and has low crimes records. Besides, UAE have succeeded in attracting foreign investments through its policy of low custom duties, non-existing income and corporate tax as well as its strategic location. Dubai is well known for its visionary political leadership (Creighton 2007, p341.).

The ambitions of its leaders has enable them negotiate the trade issues such as free trade zones as well as sound management of tourism developments. Critically speaking emirates are principally owned by the royal family either directly, through Dubai holdings or ports authority.

UAE has centralized monetary policy and is under the control of the country central bank. However, the country currency is pegged on the US dollar. The fixed exchange rate has helped reduce the volatilities in export revenues. The country has managed to keep its inflation rate at low levels despite the economic and financial problems being experienced in major economies (Greene & O’Loughlin 1999, p.71).

Dubai exhausted its financial resources in 2009 leading to the termination of its major projects. Initially, Dubai depended majorly on oil. However the country current main revenue earner is the real estate, tourism and the service sector.

Dubai 2015 strategic plan has identified these sectors as the key drivers of its economic growth. aggressive marketing campaigns as well as promotions of niche-tourism such as medical and spa, close corporation among DTCM, private sector, destination management company (DCM) have resulted into increased tourist numbers.

The increasing oil prices within the states of Middle East have a positive effect on the real income of the people in these states (Pearce 2005, p.76). This has boosted the visitor’s arrivals from the neighboring states. Additionally Middle Eastern travelers have avoided Europe and the US due to negative economic conditions.

Ninety percent of Dubai residents are expatriates. A legal condition that allows the ownership of property as well as the free residency visa has contributed to the increased population (Henderson 2003, p.449). Most of the Dubai nationals are illiterate which has led to high employment rates.

With the introduction of Emiratization, job opportunities have increased considerably for the locals. This policy has also enhanced job training that has enabled them stay in the labor market. The policy has also enhanced the development of human capital and nationalism.

The presence of multinational workforce has led to the development of cosmopolitan together with its lifestyle where people have freedom of conscience and follow any religion (Kelly1998, p.906). However, these foreign nationals have maintained their respect for the Arabian traditions as well as Islamic values.

Technological

The UAE governments have spent huge investments in innovative and high-technological projects. This could be seen in the development of the virtual banking system, high speed internet facilities and excellent telecom systems (Johns & Mattsson 2005, p.609). The world trade center in Dubai is fitted with high technological facilities to enable the international meeting standards.

The NOL cards provided by the road and transport authority have increased the efficiency in passenger payment as well as payment for the parking vehicles. The Dubai internet city which is the biggest it infrastructure in the Middle East has supported business developments and has attracted the global major ICT companies (Kelly1998, p.906).

Environmental

Generally, UAE is the largest carbon trail per capita. The air consumption in Dubai during the extreme hot summer is almost seventy percent of the total power usage in UAE. Desalination due to excessive water usage also has huge impact on the marine life and the surrounding desert (Laws 1995, p.133). In the meantime, the Dubai government is encouraging coral reef growth through various measures to revitalize the growth of the marine life.

The tourism focus has been diverted to echo-tourism instead of shopping and beach holidays. However, there is fear that this could lead to the destruction of marine flora and fauna. The government has put in place several measures to ensure that the environment has been taken care of. Moreover through various agencies, the government of Dubai has implemented various strategies that would improve the air quality (Sharpley 2002, p.223).

The open skies policy has opened the Dubai air for competition between various airlines (Hudson 2007, p.243). In addition, the country openness to foreign investments, diversification, availability of visas and secular policies regarding the alcoholic drinks has enhanced tourism development.

The Shariah law which is being applied in the country is seen as the crime deterrent. The result is low crime rates (Goodwin 2003, p.231). Differences in cultural affiliations may lead to serious legal problems such as during the holy month of Ramadan when public eating is prohibited

In order to be the major tourist destination, Dubai utilizes the vertical integrated marketing strategy between the government authorities and the sector players such as the airports and the airlines (Hallett & Kaplan-Weinger 2010, p.43). According to Holloway (2004, p.23), the right balance between the product and the market is essential for the precise delivery to the correct consumer at the exact time.

The general market information must be seen to be true to the values of the brand as well as maximizing the strong message within every marketing tool (Poirier 1997, p.678). Various factors like costs, characteristics will influence the choice of the marketing communication tools.

The marketing tools such as personal selling; advertising sales promotion, public relations and direct marketing have been used (Fyall & Garrod 2005, p.36). Mixed communication strategy for hospitality and tourism industry has enabled the information flow through various media means. The integrating marketing strategy has enabled the consistency in message with off and online marketing

Advertising

The main aim advertising is to stimulate the desired brand image in the consumer minds. This may lead to the action of the consumers (Buhalis 2000, p.105). Various selections of the various media channels for advertising such as the television, radio, newspapers, magazines and internet or deciding on their compatibility is crucial for their effectiveness in targeting the customers (De Moragas et al. n.d, p.3).

Dubai will reach out by all means to advertise itself as the best tourist destination. Dubai has used online advertising, television and newspapers to advertise itself. DTCM has created online advertising through the creation of online banners. The popularity of the internet has played significant role in creating pricing, transparency as well as disintermediation (Drummond & Ensor 2005, p.415).

Personal selling

Personal selling is the most effective tool in creating a meaningful dialogue with the customer (Douglas & Derret 2001, p.232). DTCM has successfully participated in various international events to increase their brand awareness. The international exhibition and shows, workshops as well as other travel trade projects has enhanced the brand awareness. In order to improve the trade travel relationships, DTCM provides partnership events, themed Fam-trips as well as training for selected travel agents.

Sales promotion

The aim of the sales promotion is to increase the sales demand, in most cases, within a specific period through incentives such as prices or through the added value (Crouch et al. 2005, p.35). All these activities are carried out concurrently with the brand building awareness. The DTCM has successfully been offering their summer promotions with the objective of presenting Dubai as a more affordable destination and as well as encouraging repeat business.

Public relations

Public relation offers a more a holistic approach than what advertising and personal selling offers. Public relations comprises of the proactive relationships building as well as fast reactive handling of negative events (Davidson & Rogers 2006, p.123). The result is the believability as it offers real news as compared to sales directed communication.

On monthly basis, DTCM produces a fact sheet for trade travels with variety of selected topics such as golf, spas or sometimes a calendar of events that offers the opportunity for customer inclusion. In order to communicate up-to-date product developments DTCM produces relevant and targeted press releases on topics such as hotel developments as well as family holidays. Moreover, the race to Dubai has been a greater marketing tool since it was launched in 2009 (Copley 2004, p.135)

Events and exhibitions

Building exhibitions and events into the portfolio is becoming increasingly important for any destination. Normally, events are used to enhance, alter, and strengthen certain specific aspects of the brand image (Cooper & Fletcher 2008, p.45).

Dubai Events and Promotion Establishment (DEPE) have been tasked with promoting Dubai throughout the year as destination of events as well as reasons to visit. The establishment support and promote events such as the Dubai shopping festival, Dubai summer surprises, Eid in Dubai and Ramadan in Dubai. The establishment developed the calendar of events to provide an overview of the vibrant activities.

For the mean time, dubai conventional bureau has the mission of strengthening the economy by positioning dubai as the commercial hub, boosting its industry partnerships with bidding and planning assistances and sustainable tourism (Cooper & Fletcher 2008, p.45). Event sponsoring has been aggressively supported by the government especially emirates is embracing it into its marketing strategy with sponsorship for many sports events.

Direct marketing

Various forms of marketing do exist. However, the expansion of IT has increased the level of direct marketing through the use of internet with tractable benefit. The main reason for direct marketing is to establish non-public and immediate customized as well as interactive relationship with the clients (Buhalis 2000, p.110).

DTCM is using display ads and floating units to find more detailed information on their web page. Online channels have opened new opportunities for innovative marketing; however, bronchus and printed materials are still widely used (Chon 1990, p.6). DTCM is proud of its high aspirations and diverse products. The body is committed to engineer even more partnerships through joint marketing. This will open avenues for cross selling as well as enhancing the customer perception.

Assessing micro and macro environment and identifying the marketing communication tools, Dubai has various issues that inhibits its future competitiveness. The attributes such as higher, taller, newest and most expensive market, Dubai is being seen as high-end tourist destination (Baloglu & mccleary 1999, p.869). To be able to attract new tourists, Dubai needs to level its tourism investments with the demand and consider handing public entities to the private sector for profitable management.

Instant customer feedback on experiences and perception could help in upgrading the branding strategy (Baker & Cameron 2008, p.79). Moreover, constant web customer interaction should be encouraged. Instead of building new hotels, the existing ones could be repurposed to be affordable throughout the year. In addition, packages such as free ride to Dubai could be used to attract more tourists. Involving the private sector in all the promotional campaigns would be beneficial to all the stakeholders.

The evaluation of Dubai illustrates the significant growth of its tourism industry due to aggressive marketing campaigns. The success has been attributed to the availability of financial resources, variety of marketing and communication tools as well as ambitious leadership. However, the image of expensive shopping and beach destinations and limited cultural heritage has become a major challenge.

Moreover, neighboring countries that enjoys rich cultural heritage are beginning to tap on the tourism market with stronger financial investments and sustainable measurements. DTCM has been and still hold the marketing portfolio; therefore, as a body charged with this great responsibility, it should rise to the occasion, face reality and accordingly adjust their strategies.

Baker, MJ & Cameron, E 2008, “Critical success factors in destination marketing”, Tourism and Hospitality Research Journal , vol.8 no.2, pp. 79–95.

Baloglu, S & mccleary, KW 1999, “A model of destination image formation”, Annals of Tourism Research, vol.26, pp.868 – 897.

Buhalis, D 2000, “Marketing the competitive destination of the future”, Tourism Management, vol.21, pp. 97–116.

Chon, KS 1990, “The role of destination image in tourism”, Tourist Review, vol.45, pp.2–9.

Cooper, C & Fletcher, J 2008, Tourism: Principles and practice , Pearson Education, Harlow.

Copley, P 2004, Marketing communications management, Elsevier, London.

Creighton, O 2007, “Contested townscapes: The walled city as world heritage”, World Architecture-Routledge , vol.39 no.3, pp.339-354.

Crouch, D, Jackson, R & Thompson, F 2005, The media and the tourist imagination: Convergent cultures , Routledge, London and New York.

Davidson, R & Rogers, T 2006, Marketing destinations and venues for conferences, conventions and business events, Elsevier, London.

De Moragas, M, Rivenburgh, N & Garcia, M n.d, Television and the construction of identity: Barcelona Olympic host, John Libbey, London.

Douglas, N & Derret, D 2001, Special interest tourism: context and cases , John Wiley, Brisbane.

Drummond, G & Ensor, J 2005, An introduction to marketing concepts, Elsevier, Oxford.

Fyall, A & Garrod, B 2005, Tourism marketing: a collaborative approach, Channel View Publications, Clevedon.

Goodwin, J 2003, Price of honor: Muslim women lift the veil of silence on the Islamic world , Plume: New York.

Greene, G & O’Loughlin S 1999, “Hotels in the Middle East: trends and opportunities”, Travel and Tourism Analyst, vol.4, pp.65–88.

Gulick, J 1963, “Images of an Arab City”, Journal of the American Planning Association, vol.29 no.3, pp.179-198.

Hallett, RW & Kaplan-Weinger, J 2010, Official tourism websites: A discourse analysis perspective, Channel View Publications, Bristol.

Henderson, JC 2003 “Managing tourism and Islam in Peninsular Malaysia”, Tourism Management, vol.24 no.4, pp.447–456.

Holloway, CJ 2004, Marketing for tourism, Pearson Education Limited, Harlow.

Hudson, S 2007, Tourism and hospitality marketing: A global perspective , Sage, London.

Johns, N & Mattsson J 2005, “Destination development through entrepreneurship: a comparison of two cases”, Tourism Management, vol. 26, pp.605–616.

Kelly, M 1998, “Jordan’s potential tourism development”, Annals of Tourism Research, vol. 25 no.4, pp.904–918.

Kolb, BM 2006, Tourism marketing for cities and towns: Using branding and events to attract tourists, Butterworth-Heinemann, Oxford.

Kotler, P, Bowen, JT & Mackens, JC 2005, Marketing for hospitality and tourism, Pearson Education Limited, Harlow.

Kotler, P, Haider, DH & Rein, I 2002, Marketing places: Attracting investment, industry, and tourism to cities, states and nations , Simon & Schuster, UK.

Kozak, M & Andreu, L 2006, Progress in tourism marketing , Elsevier, Oxford.

Laws, E 1991, Tourism marketing: Service and quality management perspectives , Stanley Thornes, Cheltenham.

Laws, E 1995, Tourism destination management: issues, analysis and policies , Routledge: London.

Long, P & Robinson, M 2004, Festivals and tourism: marketing, management and evaluation , Business Education Publishers Limited, Sunderland.

McCabe, S 2009, Marketing communications in tourism and hospitality: Concepts, strategies and cases , Butterworth-Heinemann, London.

Middleton, C, Fyall, A, Morgan, M & Ranchod, A 2009, Marketing in travel and tourism , Butterworth-Heinemann, Oxford.

Morgan, N & Pritchard, A 2001, Advertising in tourism and leisure , Butterworth-Heinemann, Oxford.

Morgan, N, Pritchard, A & Pride, R 2004, Destination branding: Creating the unique destination proposition, Butterworth-Heinemann, Oxford.

Morrison, AM 2002, Hospitality and travel marketing, Cengage Learning, New York.

Pearce, PL 2005, Tourist behavior: Themes and conceptual schemes, Channel View Publications, London.

Pike, S 2008, Destination marketing: An integrated marketing communication approach, Butterworth-Heinemann, Oxford.

Poirier, R 1997, “Political risk analysis and tourism”, Annals of Tourism Research, vol.21 no.3, pp.675–686.

Ritchie, JR & Crouch, GI 2003, The competitive destination: A sustainable tourism perspective, Cabi Publishing, Oxon, UK.

Rose, G 2007, Visual methodologies: An introduction to the interpretation of visual materials , Sage, London.

Sharpley, R 2002, “The challenges of economic diversification through tourism: the case of Abu Dhabi”, International Journal of Tourism Research, vol.4 , pp.221–235.

Appendix 1: Dubai as the destination

Appendix 2: Geographical milieu of Dubai

Appendix 3: The Palm Island in Dubai

Appendix 4: Dubai’s Night skyline

Appendix 5: Dubai’s 20 towers

Appendix 6: Dubai’s wild Wadi

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2023, December 7). Tourism Marketing Portfolio- Dubai. https://ivypanda.com/essays/tourism-marketing-portfolio-dubai-essay/

"Tourism Marketing Portfolio- Dubai." IvyPanda , 7 Dec. 2023, ivypanda.com/essays/tourism-marketing-portfolio-dubai-essay/.

IvyPanda . (2023) 'Tourism Marketing Portfolio- Dubai'. 7 December.

IvyPanda . 2023. "Tourism Marketing Portfolio- Dubai." December 7, 2023. https://ivypanda.com/essays/tourism-marketing-portfolio-dubai-essay/.

1. IvyPanda . "Tourism Marketing Portfolio- Dubai." December 7, 2023. https://ivypanda.com/essays/tourism-marketing-portfolio-dubai-essay/.

Bibliography

IvyPanda . "Tourism Marketing Portfolio- Dubai." December 7, 2023. https://ivypanda.com/essays/tourism-marketing-portfolio-dubai-essay/.

• Dubai Tourism Promotion and Commerce Marketing
• Dubai Tourism Promotion and Marketing
• Dubai Department of Tourism and Commerce Marketing
• Blogging for Department of Tourism and Commerce Marketing
• Tourism Destinations in Dubai
• Analysis of Destination: Tourism in Dubai
• Brand Identity for Dubai as a Tourism Destination
• Tourism Impacts on Dubai: Positive & Negative
• Dubai's vs. Houston's Medical Health Tourism
• Health Tourism in Dubai vs Singapore
• Visitor Management Plan for Greek Island
• Tourism and Destination Marketing in Ballarat
• Destination Marketing and Destination Management in Tourism
• Tourism Destination Management and Development
• Tourism in Maldives and Seychelles