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How is eCommerce Growing Important Every Day?

The eCommerce industry has undergone significant transformations over the past few years, and its growth hasn't gone unnoticed. The increasing importance of eCommerce can be attributed to several factors, including:

Expanding Customer Base : The advancement of eCommerce has led to a massive increase in the number of customers participating in online shopping. Understanding and analyzing the evolving trends and preferences of these newer customers have become essential for businesses.

Convenience for Customers : One of the primary reasons for the industry's growth is the convenience it offers to customers. Online shopping portals enable people to purchase their favorite products from the comfort of their homes, contributing to the industry's popularity.

Targeted Marketing Growth: The effectiveness of targeted marketing strategies has played a crucial role in eCommerce's success. From personalized messages addressing customers by name to tailored product recommendations, such tactics have significantly enhanced customer satisfaction and contributed to the industry's expansion.

Top E-commerce Research Ideas

To ensure your eCommerce research paper captures attention and relevance, it's essential to focus on the most pertinent topics in the industry. We've compiled a list of potential topics that can significantly enhance the chances of your research paper's success:

1. Role of Artificial Intelligence in Shaping Consumer Demand In E-commerce

Objective of the Paper: The topic emphasizes the importance of using Artificial Intelligence in shaping consumer demand in the e-commerce industry. It aims to explore how AI is utilized to provide personalized product recommendations, virtual assistants, dynamic pricing, chatbots, etc.

The paper aims to provide insights into the effectiveness of AI in influencing consumer decision-making, examining underlying mechanisms and assessing its impact on satisfaction, loyalty, and shopping experiences.

Why Choose this Topic?

The objective is to contribute towards a deeper understanding of the role of advanced AI in e-commerce and provide valuable insights for businesses and policymakers. This information will help policymakers make informed decisions and optimize their marketing strategies.

2. An Innovative E-commerce Platform Incorporating Metaverse to Live Commerce

Objective of the Paper: The paper's primary purpose is to explore the integration of the metaverse concept into e-commerce platforms and investigate its impact. The research would aim to understand how Metaverse can be leveraged to enhance and transform the typical e-commerce model.

Such e-commerce thesis topics aim to develop and assess an innovative e-commerce platform that incorporates elements like virtual reality, augmented reality, and immersive experiences into live commerce interactions. The research can also identify the hiccups one might face regarding technical requirements and ethical considerations when marrying e-commerce with Metaverse.

Metaverse has recently gained a lot of attention due to its vast advantages. If Metaverse is successfully implemented with live commerce, one can unleash the platform's full potential and use it to their advantage. This paper helps provide insights into the application of the Metaverse in creating innovative yet immersive platforms.

3. Autonomous Transaction Model For E-commerce Using Blockchain Technology

Objective of the Paper: This innovative topic helps investigate and develop a novel transaction model. The primary purpose of including blockchain in an e commerce research paper is to explore the potential of Blockchain in enabling autonomous transactions within the entire e-commerce ecosystem.

Using the study, one can design and implement an autonomous transaction model that utilizes Blockchain's decentralized and immutable nature. This would facilitate secure, transparent as well as efficient transactions in e-commerce. Such e-commerce research paper topics aim to discover how Blockchain can effectively streamline various aspects of eCommerce management , including order processing, inventory management, supply chain logistics, payment systems, etc.

This paper would significantly contribute to assessing the effectiveness of the autonomous transaction model in improving operational efficiency, cost-cutting, and mitigating funds and counterfeiting risks. This helps create a transparent e-commerce transaction ecosystem that various businesses can apply.

4. Product Advertising Recommendation in E-commerce Based on Deep Learning and Distributed Expression

Objective of the Paper: This paper helps explore and develop a sophisticated recommendation system for product advertising by utilizing deep learning techniques and distributed expression methods. The primary aim is to discover how deep learning algorithms can be applied to analyze vast amounts of data, user behavior, product information, contextual factors, etc.

One can develop recommendation systems that leverage deep learning models like CNNs, RNNs, or transformer models to get meaningful product images, descriptions, and user preferences. The research also evaluates the proposed recommendation system's performance, scalability, and privacy implications.

This paper would help gain valuable insights for companies and industries to optimize their marketing strategies which will ultimately help in improving the overall user experience.

5. Evaluating User Interface and Experience of VR in the Electronic Commerce Environment: A Hybrid Approach

Objective of the Paper: The purpose is to analyze and assess virtual reality's UI and UX aspects of virtual reality, one of the hottest topics of current times, in the context of electronic commerce. This research will help provide insights into the effectiveness and usability of VR technology in enhancing the shopping experience for consumers and the selling experience for traders.

The aim is to employ not a single method but a hybrid approach combining qualitative and quantitative research. This involves conducting user studies, usability testing, surveys, and even interviews to get hands-on data and participant feedback.

Conducting thorough research on this topic will help provide valuable information for designing and optimizing VR interfaces in e-commerce settings. Gaining the knowledge would help companies better fathom the potential of VR in e-commerce and identify areas of improvement.

6. Smart E-commerce Logistics Construction Model-based on Big Data Analytics

Objective of the Paper: To propose a probable advanced logistic construction model for e-commerce that uses big data analytics to optimize and enhance the efficiency of the entire logistics process.

The primary goal is to explore and identify how big data analytics can garner, analyze and extract essential information from vast logistics-related data in the e-commerce industry. The sources include order information, inventory data, transportation records, traffic patterns, etc.

Ultimately, the research would be used to develop an intelligent logistics construction model that could use big data analytics, including data mining machine learning, predictive analytics, and even optimization algorithms.

Why Choose this Paper?

By gathering information from real-time data, the model aims to improve accuracy, cut costs, minimize delays, and provide a seamless experience to the users. The paper would provide companies with information that would strengthen their logistics operation and help them meet the increasing demands and expectations of the eCommerce market.

7. Consumer Marketing Strategy and E-commerce in the Last Decade

Objective of the Paper: The paper helps analyze the changes in consumer marketing strategies over the last ten years. The aim is to explore the evolving trends in terms of consumer behavior, preferences, and expectations and how they have influenced marketing strategies.

The study also helps understand how digital technologies such as social media, mobile devices, and significant data analytics shape consumer behavior. It also helps recognize the best practices and successful marketing strategies various e-commerce businesses use to attract, engage and retain customers.

If one analyzes any latest research paper on e commerce, one will find data that talks about the various challenges and opportunities that businesses have faced and adopted in the last decade. Likewise, this paper will help develop and implement effective consumer marketing strategies in an e-commerce environment. It would more likely be a comprehensive guide that talks about the evolution of consumer marketing strategies and their relationship with e-commerce in the last decade.

8. E-commerce Opportunities in the 4.0 Era of Innovative Entrepreneurship Management Development

Objective of the Paper: The purpose is to identify the various unique opportunities that arise in e-commerce as per the Fourth Industrial Revolution. The paper investigates and analyzes the multiple dimensions of eCommerce in the 4.0 era, which includes various parameters like AI, IoT, Blockchain, cloud computing, and data analytics.

The primary goal of this paper is to understand how these advanced technologies can be implemented to enhance the e-commerce platform and enable new business models.

The paper also aims to find specific growth areas, such as cross-border e-commerce, mobile commerce, and social or platform-based business models.

The paper helps in providing valuable insights for budding entrepreneurs and established businesses. It helps to understand the innovative relationship between emerging technologies and e-commerce, resulting in a conducive and sustainable environment.

How To Write An Effective E-commerce Research Paper?

Some basic steps must be followed to write an influential e-commerce research paper. They are:

Choose the Right Topic: Selecting a specific domain is necessary before writing a paper. Ensure the e commerce-related research topics are relevant to the current scenario and resonate with the market's current demand.
Conduct Thorough Research: A research paper is nothing if it is just filled with some facts everyone can find in the newspapers and magazines. As a research scholar, you need to conduct thorough research and write the paper in a way that discusses even the most critical topics excitingly.
Outline the Paper: Before writing, create an outline that will act as a guide throughout the research.
Analyze and Interpret your Findings: Collecting data and merely representing it would not be enough. You must analyze your research findings and translate them into an actionable conclusion.
Revise and Edit: Even after completing the paper, you must revise the whole thing to find mistakes, if any, are present while filling in the information.

You must always remember an e-commerce paper is only effective when it has the perfect balance between in-depth analysis, clarity of expression, and an engaging writing style.

In conclusion, the realm of eCommerce is experiencing rapid and dynamic changes, making it crucial for researchers and businesses to stay updated with the latest trends and topics. In 2024 and beyond, the key to success lies in exploring intriguing research ideas that hold the potential to revolutionize customer engagement, satisfaction, and conversion rates.

The first four research topics open up numerous opportunities for delving into customer-centric approaches, allowing businesses to better understand their target audience and cater to their needs effectively. Furthermore, the fifth and sixth topics emphasize the importance of efficient logistics and supply chain management, ensuring seamless delivery solutions and practices to meet customer expectations.

The final two topics highlight the indispensable role of data analytics and AI in the eCommerce landscape. Leveraging advanced technologies in these areas can drive better decision-making, fraud detection, and overall business efficiency.

By embracing these research areas and selecting the right eCommerce research title, researchers can gain valuable insights that will help them thrive in the ever-evolving world of eCommerce. Embracing innovation and staying attuned to the shifting industry trends will be key in achieving success in this fast-paced and competitive market.

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Frequently Asked Questions (FAQs)

The best way to choose a topic in commerce is to research and find out the most searched topics of the current times. This homework will help you understand the market's current demands and choose your topic accordingly.

In the simplest terms, e-commerce market research is the process of collecting and studying data and information related to the e-commerce industry.

If we consider previous data, the B2C model is the most successful form of eCommerce as the B2C model targets individual consumers rather than businesses providing a more significant customer base.

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57 Best Ecommerce Research Topics Ideas and Examples

If you are worried about your eCommerce research topics, contact us. We have a list of dissertation topics on e-commerce and other related fields. Also, we can help with business dissertation topics, marketing, and advertising topics. In addition, you can find a range of the latest undergrad and master’s thesis topics. Let us help you […]

If you are worried about your eCommerce research topics, contact us. We have a list of dissertation topics on e-commerce and other related fields. Also, we can help with business dissertation topics, marketing , and advertising topics. In addition, you can find a range of the latest undergrad and master’s thesis topics. Let us help you in completing your research successfully.

Best eCommerce research topics for master’s and undergraduate students

Here is the list of dissertation topics on eCommerce. These eCommerce research topics are created by our expert writers.

To learn about the strategies for a good eCommerce business – a literature review
To enhance business Strategy for B2B business in the case of developing countries.
To study payment processing models and how it has contributed to the success of e-commerce businesses
Effect of the Covid’19 on Ecommerce – the positive and negative analysis
To study the increasing rate of online shopping during the COVID-19 pandemic.
Research on the growth in the eCommerce business during covid’19 – an emergence of small businesses in the Asian countries.
Impact of the growth of e-commerce business on the country’s economy.
Impact of online business on customer behavior and attitude towards a brand.
What factors influence the customers toward online buying?
Is it always safe to buy online? – a survey analysis of the perspective of people from different generations.
The strategy used in the black Friday sale attracts the customer’s attention – how it affects brands’ sales.
What are the ways to enhance strategies for the promotion of online brand marketing?
An evaluation of the role played by bloggers and vloggers in increasing sales.
An analysis of the role loyal customers play in the marketing field.
To study the role of customer retention in E-commerce in the case of fashion brands.
Does eCommerce help a business in building a competitive advantage over its competitors?
To study the e-commerce market in Kuwait – an industrial analysis
Case study on the measurement of eCommerce market strategy.
What is encryption in Ecommerce? Its role and impact on the business performance
To Educate the public about security in E-commerce.
To Evaluate the firewall policies of a website and how it benefits the business and its consumers.
To study current intrusion detection technology.
What is an organizational strategy for change management?
To study business process reengineering.
What are search engine management strategies?
What is the difference between pay per check or pay per impression?
Case study on measurement of eCommerce success.
Study on E-commerce grocery in the US.
Use of Ecommerce in the tourism industry.
Impact of negative product reviews in the E-commerce market.
E-commerce research is a reality or a myth.
How does search engine optimization influence the overall performance of e-commerce businesses?
To study the data privacy issues in Ecommerce – a survey analysis.
What are the security challenges faced in implementing Ecommerce?
To implore the marketing strategies hired by traditional retailers.
To study the competition in an Ecommerce business.
An analysis of the increasing demand for plagiarism-free work from digital marketing agencies.
A quick review of 10 ways to earn money online by copy-pasting the material.
To study anti-virus technology and how it has benefited the field of e-commerce
How is anti-virus technology helping in the eCommerce business?
To study the best security mechanism in eCommerce and how it has protected businesses from fraud.
To study the benefits of eCommerce as compared to other fields.
To learn the benefits of eCommerce to both customers and buyers.
To study the benefits of eCommerce to small businesses.
Risk assessment to start an eCommerce business.
To study about Automation process in online learning.
Impact of identity threat in the Ecommerce business.
Analyze the strategy of eCommerce and supply chain management.
What is the E-brokerage industry? – a literature review.
To Analyse Ecommerce business in Asian countries.
To study the use of E-commerce through a phone app.

The above list is the best selection of eCommerce research topics if you are still looking for eCommerce research topics brief fill out the form below and get a customized topic service.

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E-commerce Dissertation Topics

Published by Carmen Troy at January 10th, 2023 , Revised On August 18, 2023

Introduction

Studying e-commerce helps in understanding how online businesses work. As a student of e-commerce, you will be required to learn about the various electronic mediums that online businesses rely upon and how online operations and transactions are carried out.

Essentially, e-commerce is studying the different technologies involved in setting up an online business. These include automated data collection systems, artificial intelligence, user design, inventory management systems, electronic data interchange systems (EDI), online transactions processing, industry-specific user tools, internet marketing, supply chain management, news breaking, and electronic funds transfer, and mobile commerce.

To help you get started with brainstorming for e-commerce topic ideas, we have developed a list of the latest topics that can be used for writing your e-commerce dissertation.

PhD qualified writers of our team have developed these topics, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives , literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our dissertation examples to get an idea of how to structure your dissertation .

Review the full list of dissertation topics for 2022 here.

2022 E-commerce Dissertation Topics

Topic 1: an assessment of the geographical constraints impacting the business flow of e-commerce- a case study of amazon..

Research Aim: This study aims to find the impact of geographical constraints on the flow of e-commerce business focusing on Amazon. In this research, we will analyse how these geographical restrictions affect the flow of business. In many areas, e-commerce may drive the decline of small stores and may also affect the local producers and the global economy.

Topic 2: An investigation of the security controls and issues of e-commerce websites in the UK online environment.

Research Aim: With the development of the global economy and an increasing number of customers running their business largely through the internet or mobile has made e-commerce grow. Creating an effective strategy is the most integral part of a modern organization; however, a company must take care of the new security concerns and problems while maintaining their quality and high standard. This study will primarily focus on the security control and issues of e-commerce websites in the UK and how they cope with them to keep the data secured.

Topic 3: Google ads vs. Search ads in e-commerce- A comparative study

Research Aim: An organization may find it challenging to decide what kind of advertisement they should use for their online campaigns. This study will provide a comparative analysis of google ads and search ads and give us an understanding of both ads, focusing on which is better according to the budget of the organisation, which will help them gain a significant audience and grow the business.

Topic 4: An examination of consumer decision-making processes- A comparative study between e-commerce and m-commerce in the United Kingdom.

Research Aim: The growth of eCommerce is increasing day by day. This research aims to find the factors affecting the online purchase decision. This study will provide a comparative analysis of eCommerce and m-commerce in the UK, focusing on different factors and characteristics of both. This study will differentiate the features of eCommerce and m-commerce and identify the main factors which influence the long run of online marketing to provide better services for consumers and make them know about new business opportunities.

Topic 5: Gender Inequality in the Ecommerce Industry.

Research Aim: Women in industries are still facing substantial issues in their daily lives as well as in their professional lives; for example, salary gaps, discrimination, maternity leave are just simple examples that influence the everyday lives of thousands of individuals around the world. This study will focus on the gender inequality and biased behaviours individuals, especially women, face in the eCommerce industry.

Covid-19 E-commerce Research Topics

Topic 1: impacts of coronavirus on e-commerce.

Research Aim: The study will focus on identifying the effects of coronavirus on E-commerce.

Topic 2: Frequent E-commerce shopping during Coronavirus pandemic

Research Aim: Coronavirus has affected almost every business, including E-commerce. This study will investigate the reasons behind increasing online shopping, challenges faced by E-commerce industries, and measures taken to improve the business.

Topic 3: Contribution of E-commerce during COVID-19

Research Aim: This study will identify E-commerce industries’ contribution during the coronavirus pandemic. What safety measures have they taken to provide safe deliveries of the products? What kind of challenges they faced?

Topic 4: Offline and online shopping after COVID-19

Research Aim: This study will focus on reviewing the current positive and negative impacts on online shopping and shopping in stores and predict the future of shopping after COVID-19, listing the differences, challenges, benefits, and risks of both online and offline shopping.

E-commerce Dissertation Topics for 2021

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that needs to be digitalised.

Topic 2: Brand marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various effective strategies to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy is effective in driving sales. How can huge discounts benefit sellers?

Topic 6: The role of influencer marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the basis of the research.

Topic 11: The importance of search engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

E-commerce Dissertation Topics for 2020

Topic 1: analysing the impact of e-commerce strategies on building better relationships with customers: a case study of the uk fashion industry.

Research Aim: the UK fashion industry is a fragmented zone where a large number of famous brands have been competing to gain a competitive edge through better customer relationships. For the same purpose, effective e-commerce strategies can help in building better customer relationships. Thus, the main purpose of this research will be to analyse the impact of e-commerce strategies on building better relationships with customers of the UK Fashion industry.

Topic 2: Assessing the impact of unique website attributes on consumer buying pattern: A case study of Amazon and eBay

Research Aim: The rise of information technology has led famous brands to develop unique attributes for their websites to encourage their audience to buy. One of the most notable issues of the e-commerce industry is the ever-increasing competition amongst online retailers that offer user-friendly and unique website design and UX features to achieve favourable results. The purpose of this study will be to assess the impact of website attributes on consumer buying patterns with a focus on Amazon and e-bay.

Topic 3: How does e-commerce facilitate adding value to a business: A case study of service industry in China.

Research Aim: In today’s world with tech-savvy consumers, online purchases are much higher as compared to traditional, in-store purchases. This persuades the pioneers of the service industry to add value to their business by providing e-commerce facilities to consumers. Therefore, the main purpose of this research will be to analyse how e-commerce facilitates and adds value to a business with a focus on China service industry.

Topic 4: Critical analysis of security policies and vulnerabilities of an online banking website: Identifying the challenges and remedies to improvise risk management

Research Aim: The number of internet users around the world is increasing with each passing year, however, this has also posited various security problems for online banking websites. The main purpose of this study will be to critically analyse security policies and the vulnerabilities of online banking websites, along with the identification of challenges and remedies for improvising risk management.

Topic 5: Can e-commerce help organisations build a competitive advantage over their competitors?

Research Aim: This research will talk about the role of e-commerce in helping organisations build a competitive advantage against their competitors. This research will understand how e-commerce, through advanced technology, helps businesses attain their business objective and how it helps them facilitate their customers.

Topic 6: Exploring the regulations and guidelines set out for e-commerce companies

Research Aim: This research will understand the rules and regulations set out by the government and regulating authorities to implement safe and secure e-commerce. When offering online payment services to their customers, businesses have to make sure that they comply with the laws set out by the government so that customers’ payments are safe and secure.

Topic 7: Analyzing the best security mechanisms that should be implemented by e-commerce businesses

Research Aim: When implementing e-commerce models, it is necessary for businesses to make sure that the best security mechanisms are put in place. Customers trust companies which is why they make online payments. Thus the development of secure payment gateways is vitally important to keep the trust of customers. This research will analyse the various security mechanisms available for companies and how businesses should implement them.

Topic 8: Exploring the data privacy issues in e-commerce

Research Aim: This research will be focused on trust issues surrounding e-commerce. Customers make credit card payments trusting the company and the technology in use. However, there have been instances where companies failed to protect customer data, and their privacy is compromised. Such incidents can cause the company to lose its reputation and find itself having to deal with legal issues. This study explores the various privacy issues that customers come across when buying online.

Topic 9: E-Commerce and customer retention – What role does e-commerce play?

Research Aim: This research will explore an important aspect of businesses i.e. customer retention. The study will analyse whether or not e-commerce helps businesses in retaining customers. What are the various causes and reasons people trust e-commerce and stay loyal to a brand if it does? This research will investigate all the possibilities to conclude whether e-commerce plays a role in retaining customers or not.

Topic 10: Security limitations and challenges of implementing e-commerce.

Research Aim: This research will explore the challenges and security limitations businesses have to deal with when building an e-commerce business. The study will include the various security elements that companies have to consider when implementing e-commerce models, the challenges they encounter, and the steps that they take in order to ensure the security of customers’ data as well as their own systems.

E-commerce Marketing Dissertation Topics

Their marketing and advertising strategies largely influence e-businesses. Without having a well-rounded and educated marketing strategy, an e-business in today’s cut-throat online environment will surely struggle to succeed.

Web admins and online marketing experts employ various marketing strategies to engage potential customers on social networks, banner advertisements, and paid advertisements.

The internet has played a vital role in making data available to everyone, making it possible to target customers based on their demographics and social media profiles. Thus, from these intriguing and up-to-date e-commerce marketing topics, you can choose the most suitable one for your own dissertation project.

Topic 1: E-commerce and the importance of search engine rankings for businesses

Research Aim: This research will identify the importance of search engine ranking for e-commerce businesses.

Topic 2: Investigating internet marketing strategies employed by traditional retailers

Research Aim: This research will explore and evaluate the internet marketing strategies undertaken by businesses.

Topic 3: Retaining customers by employing e-commerce: A case study of the UK fashion industry

Research Aim: This research will explore the ways through which e-commerce businesses can retain their customers. A specific focus of this study will be the UK Fashion industry.

Topic 4: Wholly online or one foot in both worlds – The advantages and disadvantages of the two commonly employed marketing strategies - online and conventional models

Research Aim: This research will aim to understand the pros and cons of two main marketing strategies employed by companies. Also, this research will study businesses that run both online and traditional businesses.

Topic 5: To investigate internet marketing strategies employed by e-commerce retailers

Research Aim: This research will understand the internet marketing strategies undertaken by e-commerce retailers.

Topic 6: Understanding the effect of customer behaviour on internet marketing strategies

Research Aim: This research will understand how internet marketing strategies change consumer behaviour.

Topic 7: Measuring the success of marketing strategy employed by new e-businesses – A case study of the UK retail industry

Research Aim: This research will aim to measure the success of marketing strategies adopted and employed by companies in the UK retail sector.

Topic 8: Measuring the success of internet marketing strategy employed by traditional businesses – A case study of the airline industry

Research Aim: This research will explore the success of internet marketing strategies employed by traditional businesses in the airline industry of the UK.

Topic 9: The role of original and plagiarism free content in today’s e-marketing strategies

Research Aim: This research will explore an important concept of internet marketing i.e. content marketing. The importance of content quality and authenticity will be evaluated in this study.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

E-commerce Strategy Dissertation Topics

The importance and the role of an effective e-commerce strategy should never be overlooked especially when promoting a product or service. In today’s highly “technology-oriented” world, having an internet presence is considered a requirement.

A well-rounded design can help e-businesses become leaders in their respective industries. Some related topics are listed below:

Topic 1: Evaluating internet marketing strategies employed by existing e-businesses

Research Aim: This research will aim to explore the various internet marketing strategies employed by various existing businesses. The dissertation will identify the most successful online marketing strategies for the last five years in the UK e-commerce industry.

Topic 2: The challenges and opportunities for organisations migrating to the internet

Research Aim: This research will explore the challenges and opportunities that companies come across when transitioning from a traditional to an e-commerce model.

Topic 3: Accident or Design – Do we really have an internet marketing mix model/strategy that is sure to work?

Research Aim: This research will aim to explore whether we really have an internet marketing mix model/strategy that is sure to work or do online marketing strategies become successful by accident.

Topic 4: Investigating the use of customer service in e-commerce to gain a competitive advantage

Research Aim: This research will investigate the role of friendly and efficient customer services in the success of e-commerce strategy

Topic 5: Exploring the most effective aspects of e-commerce strategy in today’s world

Research Aim: This research will outline the most important qualities of an e-commerce strategy to be successful in today’s fast-moving world.

Topic 6: Exploring the various internet business value creation strategies employed by e-businesses

Research Aim: This research will explore and investigate the different internet value creation strategies adopted by e-commerce businesses.

Topic 7: Measuring performance of an e-business marketing strategy

Research Aim: This research will aim to measure the success of an e-commerce strategy implemented by an e-commerce business. This topic can be customised to focus on a specific company or a specific strategy.

Topic 8: Investigating e-business strategies employed by educational institutes in the UK

Research Aim: The educational sector has adopted e-commerce to attract students from around the world. This study will aim to investigate the e-commerce strategies implemented by educational institutes to evaluate their success.

Topic 9: Reviewing the e-business strategies employed by the UK SME’s

Research Aim: This research will compare and analyse the best e-commerce strategy implemented by SMEs in the UK.

Topic 10: How effective e-commerce strategies can help companies in building their brand reputation

Research Aim: This research will understand the various strategies implemented by companies and will conclude whether implementing them helps companies build their brand reputation.

E-commerce Security and Trust Dissertation Topics

The importance of trust and security in e-commerce has greatly increased in recent times, thanks to the growing number of threats that exist on the internet. When companies decide to implement e-commerce models, they entrust their customers that their data and privacy will be protected.

On the other hand, customers also make e-commerce payments trusting the company with their information. Thus, exploring these two essentials of e-commerce will help understand how successful companies have been in assuring customers about their security systems. Here are some commerce trust and security topics for you to choose from.

1. E-Commerce Trust Dissertation Topics

Topic 1: trust in e-commerce – reality or myth.

Research Aim: This research will explore the trust aspect of e-commerce as to whether it really exists or is just a myth.

Topic 2: Investigating data privacy issues in e-commerce and how they affect businesses

Research Aim: This research will explore the data privacy issues in the e-commerce industry and how they affect businesses.

Topic 3: Data Protection Act: Does it help in building trust in e-commerce

Research Aim: This research will understand the data protection act. It will also analyze whether or not it helps businesses to build trust. The research will explore whether changes to this act are required or not.

Topic 4: How has anti-virus technology helped the e-commerce industry?

Research Aim: This research will explore the effectiveness of anti-virus software and whether it has helped protect the e-commerce industry.

Topic 5: Investigating strategies used by retailers to build up trust among potential and existing customers

Research Aim: This research will analyse the strategies utilised by retailers in the UK to build trust among customers.

2. E-commerce Security Dissertation Topics

Topic 1: to identifying the security limitations that led to third party attacks in the past.

Research Aim: This research will analyse the past third-party attacks and will explore the reasons as to why those happened.

Topic 2: An empirical study of e-commerce security, challenges, and solutions

Research Aim: This research will discuss the basics of e-commerce security, the challenges faced by the industry and its solutions.

Topic 3: Investigating strategies employed by e-commerce businesses to enhance the security of e-commerce transactions

Research Aim: This research will aim to understand the various strategies that are employed by e-commerce businesses to enhance the security of e-commerce transactions.

Topic 4: Exploring the effectiveness of encryption in the e-commerce industry

Research Aim: This research will investigate the effectiveness of encryption and the reason why the e-commerce industry adopted it.

Topic 5: Online reputation management: Exploring how e-commerce companies in the UK fashion industry practice it

Research Aim: This research will discuss a relatively new concept, online reputation, and will explore how the UK fashion industry practices it.

E-commerce Usability Dissertation Topics

Not many e-businesses pay enough attention to the usability of their e-commerce website. It should be noted that the complex ordering and navigation system leads to higher bounce rates, leaving companies with very little or no revenue.

Companies should build a user-friendly user interface, or else visitors will prematurely give up and abandon their shopping cart. To explore this aspect of e-commerce, here are some latest research topics:

Topic 1: A comparative analysis of the usability of the world’s leading travel websites

Research Aim: This research will compare the website user interface of leading airlines such as Emirates, Qatar Airways, Turkish Airlines, etc.

Topic 2: Evaluating the website design and structure of the leading UK retail stores

Research Aim: This research will evaluate the website design and structure of the leading retail stores in the UK.

Topic 3: Assessing the website usability and design interface of government websites in the U.A.E.

Research Aim: This research will analyse the websites user interface of government-run websites in the United Arab Emirates.

Topic 4: Reviewing user-friendly design options for an e-commerce website for an online clothing store

Research Aim: This research will explore the website UX design options that must be taken into consideration by companies to ensure user-friendliness and smooth flow.

Topic 5: An analysis of the usability of m-commerce applications

Research Aim: This research will discuss and analyse the m-commerce application of the web systems as to how they should be built, keeping user-friendliness in mind.

Topic 6: Customer preferences and behaviour: Should these be considered when building a website?

Research Aim: This research will consider two important aspects of website development – customer preferences and behaviour. The study will discuss the importance of being mindful of consumer behaviour and consumer preferences when building a brand new website.

Topic 7: The impact of poorly designed websites on a company’s revenues

Research Aim: This research will assess the effects of poorly designed websites on a company’s revenues.

Topic 8: Customer satisfaction and usability: Are they both related to the e-commerce?

Research Aim: This research will explore the most important factor related to business, i.e. customer satisfaction and how it relates to website UX designing.

Topic 9: Critically analysing the UX design technologies employed by e-commerce businesses.

Research Aim: This research will critically analyse the current technologies employed by e-commerce businesses.

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E-commerce Law Dissertation Topics

Governments across the globe have reacted slowly to technological advancements being made over the last fifty years. The lobby groups behind large profit-making organisations play a huge part in the e-commerce laws being made.

The Digital Millennium Copyright Act and the Copy Right Act are two classic examples of such laws created to protect the interests of those in power. Consequently, the benefits of the legislation are not being experienced by the general public. Thus, it is worth exploring this aspect of e-commerce. Some suggestions are provided below if you wish to base your e-commerce dissertation on law:

Topic 1: To compare the e-commerce regulations in the United States of America and the European Union for new and existing e-commerce businesses

Research Aim: This research will compare and analyse the e-commerce laws and regulations for new and existing businesses in the United States of America and the European Union,

Topic 2: The role of consumer protection laws in the development of e-commerce – The case of the UAE

Research Aim: This research will explore customer protection laws and their role in the development of e-commerce in the UAE.

Topic 3: Computer Misuse Act 1990: Is it relevant today in the e-commerce industry?

Research Aim: This research will explore the computer misuse act 1990 and whether or not it is relevant today in the e-commerce industry.

Topic 4: Exploring how Brexit will impact the e-commerce laws for companies in the UK

Research Aim: This research will explore the impact of Brexit on the e-commerce industry in the UK and whether or not there will be new laws.

Topic 5: The impact of the American Copyright Act extension on e-commerce

Research Aim: This research will explore the impact of the American Copyright Act extension on e-commerce.

Topic 6: Analysing the impact of international legislation on the e-commerce industry

Research Aim: This research will analyse the impact of international legislation on the e-commerce industry.

Topic 7: Investigating UK’s legislation concerning e-businesses and how it affects businesses

Research Aim: This research will understand how UK legislation has set out e-commerce rules and how it impacts businesses.

Topic 8: Exploring the effectiveness of e-commerce laws and legislation as a deterrent to cyber attacks.

Research Aim: This research will understand whether or not e-commerce laws and legislation act as a deterrent to computer attacks and how effective they have been.

Topic 9: The implications of the Data Protection Act 1988 for e-businesses

Research Aim: This research will aim to understand the implications of the Data Protection Act 1988 for e-commerce businesses of today.

Topic 10: An analysis of the lawfulness of the e-commerce industry

Research Aim: This research will explore in-depth the laws and legislation related to e-commerce and how well they are adopted and implemented by e-commerce businesses.

Mobile E-commerce Dissertation Topics

Studies performed on e-commerce by various researchers reveal that mobile e-commerce will be the next “big thing” in the e-commerce industry.

With smartphones being the emerging and driving force in technology, the use of the internet in today’s world is not limited only to desktops and laptops. All smartphones using android and IOS applications allow users to browse the internet.

Consequently, more and more retailers are upgrading their websites to make them responsive and friendlier to mobile visitors. In this regard, some savvy e-commerce retailers are developing delivery mechanisms that satisfy the new platform’s needs.

Thus, it will be interesting to explore this aspect of e-commerce as it will give an insight into the current e-commerce industry. Here are some interesting mobile e-commerce dissertation topics that you can choose from.:

Topic 1: Wireless security and its effectiveness in the e-commerce Industry

Research Aim: This research will explore the concept of wireless security and how it helps the e-commerce industry.

Topic 2: Analysing the use of m-commerce by customers today – Understanding their adoption pattern

Research Aim: This research will aim to understand the e-commerce adoption rate and what compels customers to move towards m-commerce.

Topic 3: Investigating m-commerce strategies employed airline sector in the UAE

Research Aim: This research will investigate the m-commerce strategies that are employed by the airline sector in the UAE.

Topic 4: Analysing m-commerce innovation in the travel sector of the UK

Research Aim: This research will analyse the quick adoption rate of m-commerce rate in the travel sector in the UK.

Topic 5: Combining the benefits of m-commerce with the benefits of traditional commerce and e-commerce – A study of any multi-national retailer

Research Aim: This research will present a comparative analysis of traditional commerce and e-commerce and how multinationals benefit from it. This topic can be customised to a country or company of your choosing.

Topic 6: The effects of m-commerce on economic development in Europe

Research Aim: There is no doubt that e-commerce and m-commerce have played a huge role in developing economies. This research will investigate the impact of m-commerce on Europe’s economic development.

Topic 7: Trust and security issues in m-commerce: How companies can overcome them

Research Aim: This research will present some major trust and security issues associated with m-commerce and explore how companies can overcome these challenges.

Topic 8: The impact of m-commerce user interface on companies’ revenues

Research Aim: This research will first understand the importance of user interface in m-commerce and will then assess its impact on the company’s profitability.

Topic 9: Understanding the role and importance of data security in m-commerce – How it can be ensured

Research Aim: Just like e-commerce, m-commerce also has its own data security issues. This research will understand the role of the importance of data security and discuss how it can be ensured.

Topic 10: Generating revenue through m-commerce – Challenges and opportunities

Research Aim: This research will understand the challenges and opportunities associated with revenue generation through m-commerce.

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Important Notes:

As a student of e-commerce looking to get good grades, it is essential to develop new ideas and experiment with existing e-commerce theories – i.e., to add value and interest in your research topic.

The field of e-commerce is vast and interrelated to so many other academic disciplines like business , marketing , management , and even project management . That is why it is imperative to create an e-commerce dissertation topic that is particular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best e-commerce dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample e-commerce dissertation topics to get an idea for your own dissertation.

How to Structure your E-commerce Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analyzing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths while identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
Methodology : The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design , research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis : Findings of the research are analyzed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion : The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature. Recommendations with regards to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References : Make sure to complete this following your University’s requirements
Bibliography
Appendices : Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find dissertation topics about e-commerce.

For E-commerce dissertation topics:

Examine emerging trends in online business.
Investigate consumer behavior and preferences.
Analyze impacts of technology on E-commerce.
Explore security and privacy concerns.
Study E-commerce strategies and marketing.
Choose a specific area aligning with your expertise and curiosity.

E-Commerce Dissertation Topics

As technology grows to be a bigger part of today’s society, the amount of people benefiting from e-commerce is increasing. There has been an influx of online retailers over the years which indicates society’s acceptance of ecommerce. There is however, still a great amount of progress happening both in terms of the technology being developed as well as in terms of the market penetration and methods of employment. If you are thinking of completing your dissertation in an area of e-commerce, we have come up with some relevant topics to help stimulate your research. The dissertation topics have been split into a number of different key areas to give you a broad range of topics to choose from:

Strategy for E-commerce Dissertation Topics

Marketing/Advertising for E-business and E-commerce Dissertation Topics

Security and Trust Dissertation Topics

Legislation dissertation topics, usability dissertation topics, mobile e-commerce dissertation topics, law and e-commerce dissertation topics.

E-commerce has become an essential way for business to trade with the necessity and ability of an organisation to promote their service/ product. It has become one of the quickest growing technologies in the retail industry. Various strategies can be employed to the development of e-commerce, yet a gap is still presented in the technology which is used for ecommerce. One of the most important things in any business is the unique selling proposition. This is no different in e-commerce. The ability to identify the USP is the ability to install a productive and profitable e-commerce strategy. The platform alone (i.e. the Internet) may sometimes contribute to the USP, such as supermarkets allowing people to purchase goods online and provide delivery to their doors. It is also important that the consumer feels that they can shop at their leisure without the problems of going to a physical location. However, as the number of online retailers increases this may erode the USP that depends greatly on the platform. Possible e-commerce dissertation topics in this area are:

An analysis of e-commerce strategies for traditional organisations (Migration)
An analysis e-commerce strategies for new organisations
An analysis of e-commerce strategies for traditional organisations moving on to the Internet (Migration)
E-commerce strategies – Accident or design?
What are the components of a good e-commerce strategy?
An analysis of Internet branding strategies
How to obtain competitive advantage using technology
How to obtain competitive advantage using service in e-commerce
Internal business process and organisational strategy for change management
Business Process Reengineering – Myth or medicine?
An analysis of Internet business value creation strategies
Performance measurement of an e-business strategy (Case study)
E-business strategies for knowledge management – An analysis and evaluation
E-business strategies formulation techniques – Proposal for a new technique
An e-business strategy for an educational institution (Case study/Project)
An e-business strategy for an SME (Case Study/Project)
An e-business strategy for a B2B business.
An analysis of payment processing models
How effective is social media to the process of e-commerce?
How can e-commerce strategies build a better customer relationship?
How important is the unique selling point to the customer and the development of e-commerce?

Marketing/Advertising for E-businesses and E-commerce Dissertation Topics

The establishment of a brand or organisation is a necessary feature in the development of e-commerce. This is done through the marketing and advertising mediums which are available to an organisation. Marketing or advertising for an e-business is a very important part of the overall strategy for e-businesses. There are many challenges to the development of the marketing and advertising to an organisation and it is necessary that the organisation is still visible to the consumer. The development of Internet marketing techniques such as paid advertisements for keyword searches, banner advertisements and also the use of Web 2.0 applications that make use of social networks for advertisements, have all changed the way marketing and advertising operates. Developing the platforms to better engage with the customers is important to the development of customer and brand loyalty through e-commerce which can be done through the creation of the promotional strategies which are available. The amount of information available today has made it possible to carefully target customers based on profiles, networks, etc. A good knowledge of the mechanisms of the technology is required in order to take full advantage of the opportunities available. In developing strategies through social media, it is appropriate to understand that this digital word of mouth version is extremely valuable to the organisation and costs nothing. The internet and social media also allows organisations to reach customers on a greater scale. Suggested topics for your e-commerce dissertation include:

The importance of search engine rankings for e-commerce
Search engine advertisement strategy
Marketing strategy on the Internet
E-commerce Marketing Mix – Wholly online, or one foot in both worlds?
Pay-per-click vs. Pay-per-impression – A comparison
An advertising strategy for an e-business (case study)
Critical evaluation of an e-commerce company’s advertising strategy (case study)
Analytical Issues and empirical evidence of marketing strategies in e-commerce
Measuring e-commerce advertising success (case study)
Measuring e-commerce advertising success (proposal of a new technique/algorithm)
Measuring customer retention for e-commerce portals
Analysis of customer behaviour as an input for marketing strategy
What draws repeat customers to an online retailer?
Internet marketing for traditional retailers
Internet marketing for new (born on the Internet) retailers
Internet marketing – new strategy proposal
How can social media be used to market and advertise to the customer?
Digitalised word of mouth, how important is this to marketing an organisation online?
Brand loyalty, the development of the internet on marketing and e-commerce

Security and trust are extremely important issues in e-commerce. One of the major perceived threats of e-commerce is the issue of security. Security and trust threats come from two areas in e-commerce – threat from third party attacks on legitimate transactions between a retailer and the customer and threat from fraudulent retailers to customers. It has become important for organisations and their online presence to identify the risks and threats to security in order to promote a safer security environment. Customers have become more aware of the issues involved in security particularly in the banking industry and on the development of secure networks to shop online.

Third party attacks Dissertation Topics

The threat of third party attacks is an ever-present one. Hackers may try to gain access to sensitive information stored in the web servers, such as credit card information, bank account details and even personal details for identity theft. This threat has become more prevalent with the introduction of new digital technologies. Retailers have a legal responsibility to keep any personal details they collect safe. Technology such as SSL, firewalls, intrusion detection etc. are all used to secure the website from unauthorised access. Third party attacks are also facilitated by lax security from customers. Some e-commerce dissertation topics in this area are:

Critical evaluation of current technology enabling e-commerce security
Analysis of previous attacks and vulnerabilities that led to those attacks
Security vulnerabilities and possible attacks methods – firewalls
Security vulnerabilities and possible attack methods – SSL
The effectiveness of current intrusion detection technology
Critical evaluation of security policies of a website
Critical evaluation of the firewall policies of a website
Perception of security among the lay public
Educating the public about security
Encryption – State of the Art.
How effective is today’s encryption to prevent spying/snooping?
Customer confidence and how they perceived their data is being handled
Security limitations and challenges in the online environment
How much more can online retailers, banks etc do to provide more security to online transactions?

Trust in e-commerce Dissertation Topics

There is a great deal of benefits to e-commerce, yet there is still some hesitation from customers when it comes to using online shopping. Trust is an important issue in e-commerce, because unlike real world transactions, the retailer is not present in person during the transaction. Hesitation is apparent due to the lack of trust in the perception of the online environment. It is much easier for an entity to set up a website and an electronic payment processing system than a real-world storefront. It is also much more difficult for customers to determine the authenticity of websites. This makes it very difficult to trust that the retailers are who they claim to be. Online hacking has also become an issue for the online consumer as they fear that their personal information will be compromised. Some of the topics you could research for your e-commerce dissertation in this area are:

Digital certificate, encryption and public key infrastructure weakness analysis
Trust models in e-commerce
Analysis of the effectiveness of trust-building mechanisms
Analysis of public perceptions of trust
Data privacy issues in e-commerce
Data Protection Act 2002 – Implications for e-commerce
Managing reputations online
How important is trust in e-commerce and how it can be built up?
Trust in e-commerce – Myth or Reality?
The antivirus business
The protection business – how effective is today’s antivirus software?
Adware vs. spyware – where is the line drawn?
Impact of trust on consumer behaviour
Comparing tradition commerce to e-commerce and the understanding of trust for the consumer
How can online retailers build trust in potential and existing customers using security and risk management strategies?

Legislation has also been enacted in countries throughout the world in an effort to ensure that computer networks are safe from external threats and that any ‘attackers’ are brought to justice swiftly. By way of illustration, in the UK, legislation including the Computer Misuse Act 1990 and the Police and Justice Act 2006 has been enacted and implemented to help both prevent and punish computer security breaches. With this in mind, in view of the sheer breadth of this area of law, here are a number of dissertation topics that you may wish to consider in this area:

The Computer Misuse Act 1990 – Scope, definition, reach and effectiveness.
The Police and Justice Act 2006 – Scope, definition, reach and effectiveness.
Legislation protecting computer security in the UK – Adequate or not fit for purpose?
An examination of international legislation in protecting computer security.
How effective has domestic and international legislation proved to be as a deterrent to computer attacks?
What impact will the pending Brexit have upon the application of the law related to keeping computer networks safe from external threats and ensuring that any ‘attackers’ are brought to justice?
How effectively has the law in this area kept up with the external threats to computer networks technological advancements?
In view of the pending Brexit, what lessons can UK policy makers learn from countries’ legal systems outside the European Union, with a view to guaranteeing computer networks are kept safe from external threats?

Website usability is important for online retailers because their ‘shops’ are not physically manned and consumers abandon sites that are poorly designed, if they need to make too many clicks, or if they have to look too hard for what they want. Customers don’t return if the content is hard to use. Websites therefore have to be very user-friendly; the layout and design should strive to achieve the balance between simplicity and presentation of all information because higher usability is a competitive advantage in today’s market. Technology has also been employed to provide effective customer service, such as having 24/7 support over the phone, and live chat on the e-commerce website. The new generation of Internet applications, such as the semantic web and natural language search (collectively termed Web 3.0), holds great promise for progress in customer service in e-commerce. Some of e-commerce dissertation topics in the area of usability are:

Critical analysis of current technology employed for e-commerce customer service.
Potential Web 3.0 applications for customer service.
Developing a new Web 3.0 application for customer service.
Emerging semantic web applications in marketing.
Effectiveness of principles of usability of e-commerce websites.
Do W3C standards help promote usability?
Analysis of any one major e-commerce website (such as Amazon) from the usability point of view.
The monetary impact of low usability of retail e-commerce websites.
Quantifying usability for e-commerce.
Evaluating the key aspects of usability of e-commerce websites based on users’ preferences.
Usability survey for one or more e-commerce website(s).
Applying business processes refactoring to improving usability in on e-commerce websites.
The role of usability in customer satisfaction with and commitment to a fashion retail website.
Usability and user experience with mobile geo-referenced apps in the travel and tourism industry.

Mobile e-commerce, mobile commerce, or m-commerce is the next frontier in e-commerce. An increasingly networked and mobile world means that the Internet is no longer shackled to the desktop and a landline. It is now available in many mobile devices including smartphones and tablets. Savvy retailers have been quick on the uptake, providing content and delivery mechanisms more suited to the m-commerce platform. There are various opportunities for m-commerce, from profit-seeking through customers’ calls and texts to custom-designed applications for mobile platforms. Some m-commerce dissertation topics are:

Wireless security for m-commerce.
Exploring geographical boundaries of m-commerce.
Payment processing methods for m-commerce.
Custom e-commerce applications for m-commerce.
Analysis of m-commerce business models.
Usability of m-commerce applications.
Mobile client technology problems and bottlenecks.
Mobile networks technology problems and bottle necks.
User interface design for m-commerce.
Wireless networks capacity problems: Issues facing m-commerce.
E-commerce application with wireless to wired interface.
User identification for m-commerce.
Data security in m-commerce.
Differences in customer decision-making across e-commerce and m-commerce platforms.
What are the barriers to more extensive adoption of m-commerce in developing countries?
Does the reputation of the payment provider affect consumers’ willingness to undertake m-commerce transactions?
Using m-commerce to achieve strategic business objectives: A John Lewis case study.

Governments in individual countries around the world have proved to be somewhat slow in practice to react to advancements in technology and, in particular, e-commerce. In brief, it is arguable that the laws in this area are generally proved to have been made at the behest of lobby groups that sit behind large profit-making organisations so that customers are then generally left to suffer. Some of the examples to have arisen in this regard include:

The continued extension of the Copyright Act in the US, with a view to benefitting the Disney Corporation, having been enacted at their behest.
The Digital Millennium Copyright Act (DMCA) which serves to all too clearly benefit the Recording Industry Association of America.

Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The geographical boundaries of legislation affecting e-commerce.
The impact of the DMCA on e-commerce.
The impact of the American Copyright Act extensions on e-commerce.
The impact of the Berne Convention on e-commerce.
A review of UK legislation affecting e-commerce.
Borderless crimes – can a computer crime be committed outside the jurisdiction of any country?
Sealand – a digital utopia?
Geographical boundaries – is a hacker safe in Sealand?
Legislation P2P networks – killing a few legitimate businesses to save the majority of other businesses?
P2P networks and e-commerce.
Software patents – Repeatedly making money off the golden egg?
Pornography and e-commerce.
What impact will Brexit have upon the law related to e-commerce in the UK?
What are the main lessons that policy makers in the UK can learn from other countries with a view to improving the law regarding e-commerce domestically?
How can the most significant flaws to have been recognised with regard to UK laws related to e-commerce be most effectively redressed through new legislative enactments?

Data mining and E-Commerce

Data mining is another area which is likely to have a significant impact upon e-commerce. This is because it has come to be recognised that, since a huge amount of information is made available through digital systems, and that this information can be collated from various sources so as to then glean significantly more information than the individual would expect, customer privacy issues have come to the fore in recent years. With this in mind, legislation, including the Data Protection Act 1998 and the Freedom of Information Act 2000, has been aimed at protecting the interests of the lay citizen. Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The Data Protection 1998 – Implications for e-commerce.
The Freedom of Information Act 2000 – Implications for e-commerce.
Data mining – Legal and Ethical Issues.
Data mining technology – the next frontier.
What impact is Brexit likely to have upon the law as it relates to data mining in the UK?
How successful has the law regarding data mining in the UK proved to be to date?
What lessons may be learned from other jurisdictions with regard to the development of the law as it relates to data mining in the UK?

Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration , Media Management , Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de .

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Elaborated topics of final theses:

Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
Chances and Challenges in the Area of E-Health due to Digital Transformation
Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
Potential analysis of social media channels in relation to the success of customer retention.
A current analysis of online furniture retailing in Germany
External effects in e-commerce
The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
Market segmentation in e-commerce: An A/B impact study of different newsletter contents
Gender Commerce – Gender-specific differences in online purchasing
Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
Target group segmentation in e-commerce
Social media and e-commerce
Sales financing in e-commerce
Competitive strategies in e-commerce
Rise and decline of social networks
Acceptance problems in mobile payment
Key figure systems in e-commerce
Comparison & requirement-oriented evaluation of modern online store systems
Design of financial transactions as a success factor in e-commerce
The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
Success potentials of mobile marketing
Success factors of social media for non-governmental organizations
Success potentials of mobile payment systems in the German market
Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
Blockchain and alternative technologies in autonomous driving passenger cars
Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
Sustainability in online retail using the example of Amazon
Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

Initial contact and consultation to narrow down the topic
Selection of the topic
Overview of literature or empirical content
Linkage with academic and professional goals
Selection of first and second supervisors
Registration of the thesis by the student
Preparation and discussion of the outline
Independent preparation of the thesis by the students
Submission of the thesis by the students
Evaluation of the thesis by the examiners
Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de .

Privacy Overview

Assignment on E-Commerce

Electronic commerce allows consumers to electronically exchange goods and services without any barriers of time or distance. E-commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. Students are required to submit a large number of assignments that test their academic and analytical skills. Over the years, Researchomatic has been very instrumental in helping students with writing their e-commerce assignments.

E-Commerce In Social Networking

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Economics - E-Commerce

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Browse Course Material

Course info.

Dr. Sara Ellison

Departments

As taught in.

Industrial Organization

Learning Resource Types

Economics and e-commerce, assignments.

Courtesy of Gaston Illanes. Used with permission.

End of Semester Project

Write an essay (8–10 pages) and deliver a presentation (30 minutes) on an e-commerce-related topic you think is interesting. I can imagine three types of projects (but there could be others.)

Offline antecedents.
What’s new / different.
Economic issues-This discussion should be informed by economic models you see in this course or others.
How does the time that an auction ends on eBay affect the revenue of the seller?
What happened to newspaper circulation in a city when Craigslist entered that city?
For example: How much price variation is there within titles for used books? Do the title’s characteristics seem to matter? Does it vary across used book listing sites?

Student Examples

(Courtesy of MIT students. Used with permission.)

“The Interaction of Different Players in the Online Food Ordering Industry.” (PDF)

“Etsy Online Market Analysis.” (PDF - 2.4MB)

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Everything you need to know about the E- Commerce. The term electronic commerce or e-commerce refers to any sort of business transaction that involves the transfer of information through the internet.

By definition it covers a variety of business activities which use internet as a platform for either information exchange or monetary transaction or both at times.

E-commerce means using the Internet and the web for business transactions and/or commercial transactions, which typically involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services.

Here we focus on digitally enabled commercial transactions among organizations and individuals.

ADVERTISEMENTS:

Electronic commerce, known as E-Commerce, occurs daily when sellers and buyers use the internet to conduct business transactions. Technology makes it possible for anyone to buy or sell practically anything online.

Learn about:-

1. Introduction to E-Commerce 2. History of E-Commerce 3. Meaning 4. Objectives 5. Features 6. Types 7. Need 8. Business Applications

9. Channels 10. Essentials and Procedures 11. Segments 12. Managerial Issues 13. Impact 14. Advantages 15. Disadvantages 16. Threats to Present Day E-Commerce and Its Solution.

E-Commerce: History, Meaning, Objectives, Features, Types, Need, Business Application, Channels and Other Details

Introduction to E-Commerce
History of E-Commerce
Meaning of E-Commerce
Objectives of E-Commerce
Features of E-Commerce
Types of E-Commerce
Need for E-Commerce
Business Applications of E-Commerce
E-Commerce Channels
Essentials and Procedures of E-Commerce
Segments of E-Commerce
Managerial Issues in E-Commerce
Impact of E-Commerce
Advantages of E-Commerce
Disadvantages of E-Commerce
Threats to Present Day E-Commerce and Its Solution

E-Commerce – Introduction

E-business applications turn into e-commerce precisely, when an exchange of value occurs. Digitally enabled transactions include all transactions mediated by digital technology and platform; that is, transactions that occur over the Internet and the web.

Hence, e-tailing is a subset of e-commerce, which encapsulates all “commerce” conducted via the Internet. It refers to that part of e-commerce that entails the sale of product merchandise and does not include sale of services, namely railway tickets, airlines tickets and job portals.

There are three types of destinations that cater to retail sales:

i. Traditional retail- brick-and-mortar

ii. Corporatized retail- brick-and-mortar

iii. Corporatized retail- e-tailing

E-Commerce – History of E-Commerce

Early Development:

The history of E-commerce begins with the invention of the telephone at the end of last century. EDI (Electronic Data Interchange) is widely viewed as the beginning of ecommerce if we consider ecommerce as the networking of business communities and digitalization of business information. Large organizations have been investing in development of EDI since sixties. It has not gained reasonable acceptance until eighties. The meaning of electronic commerce has changed over the last 30 years.

Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of E-commerce was the airline and railway reservation system.

Online shopping, an important component of electronic commerce was invented by Michael Aldrich in the UK in 1979. The world’s first recorded business to business was Thomson Holidays in 1981. The first recorded Business to consumer was Gateshead SIS/Tesco in 1984. During the 1980s, online shopping was also used extensively in the UK by auto manufacturers such as Ford, General Motors and Nissan. The systems used the switched public telephone network in dial-up and leased line modes.

From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing. An early online information marketplace, including online consulting, was the American Information Exchange, another pre Internet online system introduced-in 1991. In 1990 Tim Berners-Lee invented the World Wide Web and transformed an academic telecommunication network into a worldwide everyman everyday communication system called internet/www(dot)Commercial enterprise on the Internet was strictly prohibited until 1991.

Although the Internet became popular worldwide around 1994 when the first internet online shopping started, it took about five years to introduce security protocols and DSL allowing continual connection to the Internet. By the end of 2000, many European and American business companies offered their services through the World Wide Web. Since then people began to associate a word “E-commerce” with the ability of purchasing various goods through the Internet using secure protocols and electronic payment services.

The Internet and the Web:

The Internet was conceived in 1969, when the Advanced Research Projects Agency (a Department of Defense organization) funded research of computer networking. The Internet could end up like EDI without the emergence of the World Wide Web in 1990s. The Web became a popular mainstream medium (perceived as the fourth mainstream medium in addition to print, radio and TV) in a speed which had never been seen before. The Web users and content were almost doubled every a couple of months in 1995 and 1996.

E-Commerce – Meaning

The term electronic commerce or e-commerce refers to any sort of business transaction that involves the transfer of information through the internet. By definition it covers a variety of business activities which use internet as a platform for either information exchange or monetary transaction or both at times.

For example, the numbers of consumer brand retail sites like Amazon(dot)com and Flipkart(dot)com which normally provides information about products and also allows monetary transactions to happen over the internet.

On the contrary there are the auctions sites like Quickr(dot)com and Ebay(dot)com where the information about certain listed products and services are provided but the monetary transactions normally happen physically.

Apart from these two categories of e-commerce sites, there are some sites which enable businesses to exchange trading goods and also service between two or more companies. All of these forms of internet based business platforms are known as e-commerce.

Over the last decade the advent of e-commerce has actually transformed the manner in which people used internet. People now are not only just using internet for gathering information, leisure or socializing online but also at the same time they are seeking measures to conduct business.

Even popular social networking sites like Facebook(dot)com are allowing people to promote and sell products and services online and the introduction of computer and mobile based e-commerce application software like Shopify provides evidence of how e-commerce have boomed over the past 5 years.

E-Commerce – Objectives: Development of Business-Relationship, Better-Customer Service and Getting More Customers

The various objectives of the e-commerce can be laid down as follows:

1. Development of Business-Relationship:

The business development can be done through the e-commerce being the primary and the basic object. As their direct contact in between the company and the consumer, their business relationship will be enhanced. Hence the area of the market can be increased.

2. Better-Customer Service :

As it is done round the clock, the customer will always have online help regarding the products. As all the information is furnished to the customer, it becomes easy to him to choose the best product among all other alternatives. As even the service can also be done through the net immediately, the customer service will be ballooned. By highlighting the customer service, the companies are trying to subjugate a lion-share in the market.

3. Getting more Customers :

In these days it becomes the mandate of the companies to double its customers, and this can be done by rendering the value add service and maintaining the quality. Hence, it is also one of the primary objectives of the companies which supply impetus for the robust growth in sales and overall profit.

E-Commerce – 9 Important Features: Technology-Enabled, Mediated,Universality,Intercommunication,Delivery of Information,Virtual Communities and a Few Others

E-Commerce has pertain key features which are explained as follows:

Feature # 1. E-Commerce is Technology-Enabled:

Traditional commerce is taking place since times immemorial but E-commerce is result of integration of digital technology with business processes and commercial transactions. The technological foundations of E-commerce are internet, WWW and various protocols.

Feature # 2. Technology Mediated:

In E-commerce buyers and sellers meet in cyber space rather than physical place. Hence E-commerce does not involve face to face contact.

Feature # 3. Universality:

Buying and selling take place through websites in E-Commerce. The websites can be accessed from anywhere around the globe at any time therefore it possess the feature of universality.

Feature # 4. Intercommunication:

E-commerce technology ensures two way communications between buyer and seller. On one hand by using E- commerce firms can communicate with customers through E-commerce enabled websites. On the other end, customers can also fill order forms, feedback forms and can communicate with business operating firms.

Feature # 5. Delivery of Information:

E-commerce serves as the best channel of communication. E-commerce technologies ensure speedy delivery of information at very low cost and considerably increase information density as well.

Feature # 6. Electronic Completion of Business Processes:

By using E- commerce we can perform business transactions like accounting and inventory through computers at global level.

Feature # 7. Virtual Communities:

Virtual Communities are online communities created by means such as chat rooms and specifically designed sites like, where people can interact with each other having common interest using the internet.

Feature # 8. Inter-Disciplinary in Nature:

Implementation of E-Commerce needs a lot of knowledge of managerial, technological, social and legal issues. Besides this, understanding of consumer behaviour, marketing tools and financial aspects is as crucial as designing interactive E- Commerce websites.

Feature # 9. Customization:

With the use of E-commerce technology, the world is moving from mass-production to mass-customization. Product customization ensures that goods are tailor made as per the requirements and preferences of customers.

Like Dell Computers Website www(dot)dell(dot)com enables the consumers to mention configuration of a Computer and then the product is made available and delivered as per the configuration ordered by the customer.

E-Commerce – 5 Major Types: Business-to-Business, Business-to-Consumer, Business-to-Government, Consumer-to-Consumer and Mobile Commerce

The major different types of E-Commerce are:

I. Business-to-Business (B2B);

II. Business-to-Consumer (B2C);

III. Business-to-Government (B2G);

IV. Consumer-to-Consumer (C2C);

V. Mobile Commerce (M-Commerce).

Type # I. Business to Business (B2B):

1. Business to Business or B2B refers to E-Commerce activities between businesses.

2. In E-Commerce B2B, transactions are usually carried out through Electronic Data Interchange or EDI. EDI is an automated format of exchanging information between businesses over private networks.

3. EDI is composed of standards that enable businesses’ computers to conduct transactions with each other, without human intervention.

4. For Example- Manufacturers and wholesalers are B2B companies.

Type # II. Business to Customer (B2C):

1. Business to Customer or B2C refers to E-Commerce activities that are focused on consumers rather than on businesses.

2. For instance, a book retailer would be a B2C company such as Amazon.com.

Type # III. Customer to Business (C2B):

1. Customer to Business or C2B refers to E-Commerce activities, which use reverse pricing models where the customer determines the price of the product or services.

2. For example – tele workers and online auctions are C2B processes.

Type # IV. Customer to Customer (C2C):

1. Customer to Customer or C2C refers to E-Commerce activities, which uses an auction style model.

2. Customers are also the business and C2C enables customers to directly deal with each other. An example of this is peer auction giant, E Bay.

Type # V. M-Commerce (Mobile Commerce):

1. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology i.e., handheld devices such as cellular telephones and personal digital assistants. Japan is seen as a global leader in m-commerce.

2. As content delivery over wireless devices becomes faster, more secure and scalable, some believe that m-commerce will surpass wire line e-commerce as the method of choice for digital commerce transactions. This may well be true for the Asia-Pacific where there are more mobile phone users than there are Internet users.

E-Commerce – Need in Modern Business Era: Wider Audience, Cost Efficiency, Faster Information and Enhanced Service

The study of following factors show the need for E-Commerce in modern business era:

1. Wider Audience- The internet provides businesses, access to millions and millions of people. A 2010 survey by Internet World Stats showed there are 266,244,500 internet users in North America. On the World Wide Web, companies move beyond geographic limits to reach wider audience.

2. Cost Efficiency- At the beginning of the internet age in the 1990s, creating websites was a costly undertaking. As the years passed, building websites became less and less expensive. In fact, small businesses can now build their own sites.

3. Faster Information- The information superhighway permits speedy exchange of data across the world, which also means new information, is available faster.

4. Enhanced Service- Development of E-Commerce equipped domestic providers to offer more services to clients.

E-Commerce – Business Applications: Sale, Purchase of Goods, Real Estate Market, Online Banking, Delivery of Goods, Import and Export, E-Tailing and a Few Others

Following are the major business application areas where E-Commerce is used widely:

1. Sale, Purchase of Goods:

By using E-Commerce, consumers can buy the various products and services from the different manufacturers. Industries can purchase raw materials, components etc. using E- Commerce. Sellers can sell their products by using E-commerce.

2. Real Estate Market:

Online real estate services are provided by websites that show listing of houses, shops and flats put up for sale and rent. Online real estate sites play supporting role for property dealers.

Now builders can use virtual reality technology on their website to demonstrate three dimensional floor plans to buyers. This helps real estate companies to attract buyers. So transactions normally can be initiated online but materialize offline in a face to face contact of parties. Many websites are providing online real estate services.

3. Online Banking:

Online Banking is also known as electronic banking, Net banking, virtual banking and internet banking online banking is defined as automated delivery of new and traditional banking products and services through electronic and interactive communication channels. Customers can access online banking services by using electronic devices like personal computer, laptop, palmtop, ATM, kiosks etc.

4. Delivery of Goods:

E-Commerce allows the delivery of products. For example, the computer software is directly downloaded by the software manufacturer on computer of the customer.

5. Import and Export:

Electronic payments are playing a great role in import and export business. The internet has simplified the import and export business. By using E-commerce importers can make enquiries about the products, their manufacturers, price, quality, other terms and conditions etc.

Exporters can also make enquiries about suitable customers. Payments can be made by electronic modes including digital means like internet payment or internet money transfer.

6. Supply Chain Management:

A supply chain is a set of relationships between a number of companies who have a symbiotic relationship with each other in that one company supplies commodities or services to other companies which, in turn, supply commodities or services to other companies, and so on.

An important point about an application such as this one is that information should be kept confidential as it flows across the internet.

7. E-Tailing:

E-tailing refers to retailing over the internet. Thus an e-tailer is a B2C business that executes a transaction with the final consumer. E-tailers can be pure play businesses like amazon(dot)com or businesses that have evolved from a legacy business, Tesco(dot)com. E-tailing is a subset of e-commerce.

E-Commerce – Channels: Commercial Channels and The Internet

These are of following two types:

(i) Commercial Channels:

Various companies have set up on-line information and marketing services that can be accessed by those who have signed up for the service and pay a monthly fee. These channels provide information, news, libraries, education, travel, sports and reference, entertainment, shopping services, dialogues opportunities and e-mail etc.

(ii) The Internet:

The Internet is a global web of computer networks that has made instantaneous and decentralised global communication possible. Internet usage has spread with recent development of the user-friendly World Wide Web (www) browser software such as Netscape Navigator and Microsoft Internet Explorer.

Users can surf the Internet and experience fully integrated text, graphics, images and sound. Users can send e-mail, exchange views, shop for products, and access news and business information. The users need to pay an Internet provider-to be hooked up to it through their computers.

Internet Strategies for Business and Key Success Factors in E-Commerce:

Internet users are better educated, better informed. As more and more people find their way onto the internet, the cyberspace population is becoming more mainstream and diverse.

Younger users of Internet in general place a greater value in information, entertainment, socialising etc.

Old users are more likely to use Internet for investment and more serious matters. In general, Internet users respond to messages aimed at selling, and receive information about products and services. In on-line marketing through internet, the consumers, and not the marketer, gives permission and controls the interaction.

Internet ‘search engines’ such as “Yahoo” and “Google” give consumers access to varied information sources, making them better informed and more discerning shoppers.

Consumers gain the following capabilities in the E-commerce providing information-rich regime:

1. They can get objective information for multiple brands, including costs, prices, features and quality without relying on the manufacturer or retailers.

2 They can initiate requests for advertising and information from manufacturers.

3. They can use software agents to search for and invite offers from multiple sellers. These new buyer capabilities mean that the exchange process in the age of information has become customer initiated and customer controlled.

Marketers and their representatives are held at bay till customers invite them to participate in the exchange process, customers define the rules of engagement, and insulate themselves with the help of agents and intermediaries.

Customers define what information they need, what products or services they are interested in and what prices they are willing to pay.

E-Commerce – Essentials and Procedures: Product/Service, Processing Mechanism, Payment Gateway, Delivery of Product, After Sale Service and Reverse Logistics

E-commerce operates digitally. It has some unique ways to put a business transaction in place.

Let’s see how this happens:

1. Product/Service:

For E-commerce to happen there should be a product or service that has value and for which someone is willing to pay a price. If this criterion is met, then you can sell anything on ecommerce websites—gadgets, books, automobiles, grocery, toys, apparel, vegetables and digital goods such as music, e-books, software, air tickets, magazine subscriptions and the like.

2. Processing Mechanism:

The ecommerce website of a company should put an easy process in place so that the customer browsing through the site can place an order. The software that makes this happen is called a shopping cart.

3. Payment Gateway:

Once the customer fills the cart with items that he or she has shopped, the site should take the customer towards the payment gateway, which collects money electronically. If the product is downloadable such as music, e-book etc., the website must also provide for that after accepting payment from customer.

4. Delivery of Product:

Once customers make the payment, the e-commerce site must ensure the delivery of product in good condition on time. Logistics is a specialized function, so most sellers outsource it to third party logistics providers. Like Amazon using the services of FedEx.

5. After Sale Service:

Customers need to be serviced pre-sales as well as post sales. Before the sale, customers might have queries about product features that are not mentioned on the website. They might have questions about customization and accessories. After the sale, customers might have queries related to the usage, repair or enhancement of the products or services that they have already purchased.

6. Reverse Logistics:

There is no guarantee of supplying an error-free product. If products get damaged or stop functioning after a while, or a wrong product is delivered—the ecommerce seller must ensure the flow of products in the reverse direction—known as reverse logistics—where goods flow from customer to the seller.

E-Commerce – 4 Major Market Segments: E-Tailing, E-Advertising and E- Marketing (With Advantages and Disadvantages)

E-commerce is a means of conducting business, where the buying or selling of goods and services or the transmitting of funds or data, occur via electronic medium. There are no physical market places and the entire process of marketing and selling of goods, takes place on-line or electronically. This means, the buyer and the seller do not often meet face to face. It is a replica of a physical market place in the virtual world.

E-commerce, also called e-trading, operates in all four major market segments – Business to Business, Business to Consumer, Consumer to Consumer and Consumer to Business. Examples of E-commerce include on-line shopping, electronic payments, on- line auctions, internet banking, on-line ticketing etc.

1. E-Tailing :

E-Tailing is the abbreviation of electronic retailing. It is the sale of goods and services through the internet. E-tailing involves business-to-business or business-to-customers transactions. It can be regarded as the internet front of any traditional retailer.

E-tailing shops believe in building strong brands. The web sites they create are easily understood by the visitors. They also provide discounts and offers to engage the customers. The pricing, in E-tailing shops, is generally lower than that of a traditional shop.

In this way the e-tailing shops lure the customers to make purchases on-line. The customers also get benefited from the fact that he/she does not need to physically visit the shop for making the purchase. The customers are free to make their own decisions regarding the purchase, at their own leisure time.

However, e-tailing shops need to have a strong distribution network in order to secure the delivery of the products. Otherwise, the purpose of the e-tailing site will be defeated. Big e-tailing sites like Ebay(dot)com and Amazon(dot)com are making great business in this country.

Advantages of E-Tailing:

1. No requirement of physical infrastructure.

2. Order completion is smoother than that of physical shops.

3. Customers might get addicted to on-line shopping, which in turn boost sales and increase revenue.

4. It is easy to review the product before, actually, purchasing it.

5. Most items available on-line are cheaper with quick and easy shipping and returns.

Disadvantages of E-Tailing:

1. Creating and maintaining an e-tailing web site is an expensive process.

2. Customers do not often get to check the actual dimensions of the products and the quality displayed there.

3. Customers may have trust issues before providing their personal details and credit card details.

2. E-Advertising :

E-Advertising is the mechanism of promoting products or services on-line. It is the process of gaining attention of the customers, through the digital media.

The main purpose of e-advertising is to reach out to a wider range of customers. It is more cost effective when compared to the traditional forms of advertising. E-advertising also enables you to target the specific customers.

On safeguard to be taken regarding E-advertising is that advertisement had to be consistently monitored and controlled because if it is done poorly, it can severely damage the image of the company.

1. E-advertising will only be published on the internet.

2. Sometimes e-advertising will provide hyperlinks to the company’s web site.

3. Can include image, texts, and even animations within the advertisements.

Types of E-Advertising:

There are various types of e-advertising:

(a) Wallpaper Advertising – It changes the background of the web site to the chosen promotion.

(b) Pop Up Advertising – It pops up a new screen upon clicking on a certain link on the web site, that it advertises the product.

(c) Floating Advertising – The floating e-advertising is a kind of a floating banner on the web site, which tempts the visitor to click on it.

(d) Ad Sense Advertising – This refers to companies’ paying major search engines (such as Google) to promote their business within the first three links that appear when a search is entered.

3. E-Marketing :

Electronic marketing (e-marketing) is also known as internet marketing, web marketing and digital marketing on on-line marketing. It is the process of marketing a product or service using the internet, e-mail and wireless media. Unlike e-advertising, e- marketing is very subtle. It is not always a direct message of persuasion but rather it is something which will educate the customers and convince them to buy the product or service.

Digital marketing techniques include Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, e-commerce marketing, social media marketing, display advertisement, marketing through SMS and on-hold mobile ring tones, etc.

When compared to the means of traditional marketing, e-marketing offers several advantages.

Advantages of E-Marketing:

1. E-marketing provides much better return on the investment made by the marketer.

2. It reduces the cost of marketing campaign.

3. The marketer can easily monitor and track the results of the campaign.

4. The results are often easily measurable and quickly obtained.

5. E-marketing allows marketers to create viral content, allowing viral marketing.

Disadvantages of E-Marketing:

1. Devising a strong online marketing campaign involves spending money, the cost of which is ultimately borne by the customer. The cost of website design, software, hardware, maintenance of website, online distribution cost and invested time, are also factored in, while deciding the cost of providing a service or a product online.

2. Website of the company has to be constantly updated, which required research and skills and thus timing of updates are also critical.

3. Digital marketing is not suitable for marketing of industrial goods and pharmaceutical products making it useful for only specific categories of products, namely consumer goods.

Types of E-Marketing:

There are several options through which the e-marketers can promote their product and services:

1. Article Marketing – Writing articles about products and services often helps in the process of educating the customers.

2. Affiliate Marketing – It is a kind of referral marketing where reference of any product will be provided on the other websites and when the customer buy’s the product based on the recommendation this website owner with gets commission.

3. Video Marketing – In this kind of e-marketing, a video will be shared describing the usage and benefits of the product or a service. It is often similar to television commercials.

4. Email Marketing – Direct emails are being sent to potential customers describing benefits of the product or service.

5. Blogging – Publishing blogs about similar products is also a very subtle way of marketing some business.

6. Social Media Marketing – This form of marketing means promoting company’s products and service on social media handles like Facebook, Twitter and Instagram – It is cost-effective because these platforms allow business to create profiles for free.

E-Commerce – Managerial Issues: Formulate Ecommerce Strategy, Re-Engineering for ecommerce, Managing Ethical, Cultural and Legal Issues and a Few Others

Nowadays companies are transforming themselves into e-commerce enabled organizations. To assure successful implementation of e- commerce, management of the organization has to deal with certain type of issues.

Some of the important issues before the organizational management are explained as follows:

i. Formulate E-Commerce Strategy:

Management has to develop e-commerce strategy based on the analysis of industry and competition. Many companies like IBM created independent division for formation .and implementation of e-commerce in the organization. The e-commerce division, formulates strategy in the light of corporate strengthens and weaknesses.

Then e-commerce division communicates the vision of top management throughout the organization and annual objectives are identified. Essential education and training is given to those who are to implement the e-commerce plans. Efforts are made to change the behaviour and attitude of executives, managers, and trading partners.

The management needs to view electronic commerce potential in the light of the competition and not just as technological advancement. E-commerce needs to be used as a strategic tool to gain and sustain competitive advantage in the industry.

ii. Re-Engineering for E-Commerce:

Organizations are to be restructured and re-engineered in to a network based organization. Therefore, building and integrating infrastructure is a big challenge faced by company managements. Integrating information technology with existing business processes is a big task. In fact network of computers, complex transmission lines and dozens of pieces of software must all work together to make E-commerce happen.

The business process re-engineering team has to ensure that they do not miss anything significant while building and implementing E- commerce system Manufacturers have to decide whether the whole manufacturing and distribution system is to be restructured to become committed to direct Internet based supply chain and marketing or to use e-commerce website as a simple channel of distribution.

Company management has to make decision regarding in sourcing or outsourcing. Big companies go for in-house development of website. It means company’s own staff build e-commerce enabled website. Company management can also outsource this task to some third party, normally an experienced web development firm.

iii. Managing Ethical, Cultural and Legal Issues:

There exist big ethical and cultural differences between countries. Something may be ethical in our country but unethical in another country. So MNCs have to study culture of each country and develop corporate ethical code.

For example, France has certain language and cultural laws that must be obeyed. Therefore, it is necessary that advocates, accountants and executives of the companies must understand legal, trade, cultural and monetary issues of the countries with which their company has to deal.

iv. Making Cost Benefit Analysis:

Company management has to make cost benefit analysis of implementing e-commerce venture. Costs associated with e-commerce includes costs of hardware like PC clients, web servers, transaction servers routers and other networking devices, leased line and software like operating system, firewall, application software, web server software and transaction processing software, cost of recruiting and training staff for e-commerce etc.

Benefits can be measured through economic indicators like return on investment or through indicators like numbers of online customers, customer satisfaction and business partner satisfaction.

Organization of developed countries that have implemented e-commerce solutions have gained by way of realizing lower cost per transaction and taking advantage of economies of scale. In developing countries cost may exceed benefits in initial years of e-commerce initiatives.

v. Promoting E-Commerce Venture:

Company management has to take steps to promote the website.

Broadly, promotional activities can be classified into two categories:

a. Online Promotional Activities:

Online promotion is concerned with submitting your site to search engine. The objective is to get your site registered with the search engine so that the site appears as a link in search results of certain keywords-typed by internet user at the search engine like Google. This requires use of appropriate keywords in META tag.

Moreover, web team needs to search related sites and contact them so that their pages provide link to their web pages. So seeking reciprocal link is an effective way of promoting your e-commerce web site. Moreover, e-mails can be made of customers. Company that have advertising budget can promote the site by placing banner ads at popular websites and portals.

b. Offline Promotional Activities:

As far as offline promotion is concerned, company can advertise the web address through visiting cards, letter pads, bill books etc. Moreover, URL can also be advertised at various trade fairs, exhibitions and business related events like seminars, conferences etc. Therefore, company management has to set up advertising budget and decide the tools that it shall use to promote the e-commerce website.

vi. To Deal with Security & Privacy Issues:

Websites collect information about visitors through filled in order forms, questionnaires and by recording browser information thought programs like cookies. But the personal information so collected must be used for stated business purposes. But many surveys have shown that online consumers have little privacy protection.

Therefore, it is necessary that company management must form privacy practice and must assure consumers and partners that information so collected shall be kept confidential.

In addition management needs to form security policy. Data security and network security are major issues. There have been cases when vital information like credit card numbers are stolen by hackers. Similarly e-mails can be and are often intercepted as they travel through the network.

This type of data and message security needs security measures like encryption, password protection etc. Similarly network security measures like firewall needs to be installed so that intruders are not able to make authorized access to corporate network. The firewall prohibits hackers from entering corporate network via internet. Therefore management needs to set up some kind of intrusion detection system an establish security policy.

vii. Handling Human Resource Management Related Issues:

Electronic commerce is changing the manner in which staff is recruited, motivated, trained and educated. Two way interactions are now possible in video conferencing used for employee training and education. So, management needs to incorporate the impact of e-commerce on its human resource management practices.

viii. Adopting Electronic Fund Transfer System:

Company management has to make agreement with acquiring bank, Credit Card Company and payment gateway to ensure that it is able to receive and make payments electronically through modes like credit cards, smart cards, e-cash etc. The management has to devise ways and means of integrating Internet based payment system with offline system.

E-Commerce – Impact of E-Commerce: Impact on Direct Marketing, Organisation, Manufacturing, Finance and Supply Chain Management

E-commerce has made a profound impact on society. People can now shop online in the privacy of their own homes without ever having to leave. This can force larger brick and mortar retailers to open an online division. In some cases, it can also force smaller businesses to shut their doors, or change to being completely online.

It also changes the way people look at making purchases and spending money. E-commerce has changed the face of retail, services, and other things that make our economy work. Undoubtedly, it will continue to influence how companies sell and market their products, as well as how people choose to make purchases for many years to come.

The following are the impacts of e-commerce on the global economy:

1. Impacts on Direct Marketing :

i. Product Promotion – E-commerce enhances promotion of products and services through direct, information-rich, and interactive contact with customers.

ii. New Sales Channel – E-commerce creates a new distribution channel for existing products. It facilitates direct reach of customers and the bi-directional nature of communication.

iii. Direct Savings – The cost of delivering information to customers over the internet results in substantial savings to senders when compared with non-electronic delivery. Major savings are also realized in delivering digitized products versus physical delivery.

iv. Reduced Cycle Time – The delivery of digitized products and services can be reduced to seconds. Also, the administrative work related to physical delivery, especially across international borders, can be reduced significantly, cutting the cycle time by more than 100 percent.

v. Customer Service – Customer service can be greatly enhanced by enabling customers to find detailed information online. Also, intelligent agents can answer standard e-mail questions in seconds and human experts’ services can be expedited using help-desk software.

vi. Corporate Image – On the web, newcomers can establish corporate images very quickly. Corporate image means trust, which is necessary for direct sales. Traditional companies such as Intel, Disney, Dell, and Cisco use their web activities to affirm their corporate identity and brand image.

vii. Customization – E-commerce provides for customization of products and services, in contrast to buying in a store or ordering from a television, which is usually limited to standard products. Dell Computers Inc. is a success story of customization.

Today, we can configure not only computers but also cars, jewellery, gifts, and hundreds of other products and services. If properly done, one can achieve mass customization. It provides a competitive advantage as well as increases the overall demand for certain products and services.

viii. Advertisements- With direct marketing and customization comes as one-to-one or direct advertisement, which is much more effective than mass advertisement. This creates a fundamental change in the manner in which advertisement is conducted not only for online trades but also for products and services that are ordered in traditional ways.

ix. Ordering Systems- Taking orders from customers can drastically be improved if it is done online. When taken electronically, orders can be quickly routed to the appropriate order-processing site. This saves time and reduces expenses, so sales people have more time to sell. Also, customers can compute the cost of their orders, saving time for all parties involved.

x. Markets- The physical market disappears as does the need to deliver the goods to the marketplace. In a market space, which is an electronic market, goods are delivered directly to buyers when purchasing is completed making markets much more efficient.

Already, small but powerful software packages are delivered over the internet. This fundamentally affects packaging and greatly reduces the need for historical distribution.

New selling models such as shareware, freeware are emerging to maximize the potential of the internet. New forms of marketing will also emerge, such as web-based advertising, linked advertising, direct e-mail, and an increased emphasis on relationship marketing. Customer’s convenience is greatly enhanced, availability of products and services is much greater, and cheaper products are offered.

2. Impacts on Organisation :

i. Technology and Organizational Learning:

Rapid progress in e-commerce will force companies to adapt quickly to the new technology and offer them an opportunity to experiment with new products, services, and processes. New technologies require new organizational approaches.

For instance, the structure of the organizational unit dealing with E- commerce might have to be different from the conventional sales and marketing departments. To be more flexible and responsive to the market, new processes must be put in place. This type of corporate change must be planned and managed.

ii. Changing Nature of Work:

The nature of work and employment will be transformed in the digital age; it is already happening before our eyes. Driven by increased competition in the global marketplace, firms are reducing the number of employees down to a core of essential staff and outsourcing whatever work they can to countries where wages are significantly less expensive.

The upheaval brought on by these changes is creating new opportunities and new risks and forcing us into new ways of thinking about jobs, careers, and salaries.

The digital age workers will have to become very flexible. Few of them will have truly secure jobs in the traditional sense, and all of them will have to be willing and able to constantly learn, adapt, make decisions, and stand by them.

iii. New Product Capabilities:

E-commerce allows for new products to be created and existing products to be customized in innovative ways. Such changes may redefine organizations’ missions and the manner in which they operate.

E-Commerce also allows suppliers to gather personalized data on customers. Building customer profiles as well as collecting data on certain groups of customers, can be used as a source of information for improving products or designing new ones.

Mass customization enables manufacturers to create specific products for each customer, based on his or her exact needs. For example, Motorola gathers customer needs for a pager or a cellular phone, transmits them electronically to the manufacturing plant where they are manufactured, along with the customer’s specifications and then sends the product to the customer within a day.

3. Impacts on Manufacturing:

The production systems are integrated with finance, marketing, and other functional systems, as well as with business partners and customers. Using web-based ERP systems, orders that are taken from customers can be directed to designers and to the production floor, within seconds.

Production cycle time is cut by 50 percent or more in many cases, especially when production is done in a different country from where the designers and engineers are located.

4. Impacts on Finance:

E-commerce requires special finance and accounting systems. Traditional payment systems are ineffective or inefficient for electronic trade. The use of the new payment systems such as electronic cash is complicated because it involves legal issues and agreements on international standards.

Nevertheless, electronic cash is certain to come soon and it will change the manner in which payments are being made. In many ways, electronic cash, which can be backed by currency or other assets, represents the biggest revolution in currency since gold replaced cowry shells.

Its diversity and pluralism is perfectly suited to the internet. It could change consumers’ financial lives and shake the foundations of financial systems and even governments.

5. Impact on Supply Chain Management:

Electronic commerce and the internet are fundamentally changing the nature of supply chains, and redefining how consumers learn about, select, purchase, and use products and services.

The result has been the emergence of new business-to business supply chains that are consumer- focused rather than product-focused. They also provide customized products and services. E-commerce impacts supply chain management in a variety of keyways.

These include:

i. Cost Efficiency:

E-commerce allows transportation companies of all sizes to exchange cargo documents electronically over the internet. E-commerce enables shippers, freight forwarders and trucking firms to streamline document handling without the monetary and time investment required by the traditional document delivery systems.

By using e-commerce, companies can reduce costs, improve data accuracy, streamline business processes, accelerate business cycles, and enhance customer service. Ocean carriers and their trading partners can exchange bill of lading instructions, freight invoices, container status messages, motor carrier shipment instructions, and other documents with increased accuracy and efficiency by eliminating the need to re-key or reformat documents.

The only tools needed to take advantage of this solution are a personal computer and an internet browser.

ii. Changes in Distribution System:

E-commerce will give businesses more flexibility in managing the increasingly complex movement of products and information between businesses, their suppliers and customers. E-commerce will close the link between customers and distribution centres. Customers can manage the increasingly Complex movement of products and information through the supply chain.

iii. Customer Orientation:

E-commerce is a vital link in the support of logistics and transportation services for both internal and external customers. E-commerce will help companies deliver better services to their customers, accelerate the growth of the e-commerce initiatives that are critical to their business, and lower their operating costs. Using the Internet for e-commerce will allow customers to access rate information, place delivery orders, track shipments and pay freight bills.

E-commerce makes it easier for customers to do business with companies: Anything that simplifies the process of arranging transportation services will help build companies’ business and enhance shareholder value.

By making more information available about the commercial side of companies, businesses will make their web site a place where customers will not only get detailed information about the services the company offers, but also where they can actually conduct business with the company.

Ultimately, web sites can provide a universal, self-service system for customers. Shippers can order any service and access the information they need to conduct business with transportation companies exclusively online. E-commerce functions are taking companies a substantial step forward by providing customers with a faster and easier way to do business with them.

iv. Shipment Tracking:

E-commerce will allow users to establish an account and obtain real-time information about cargo shipments. They may also create and submit bills of lading, place a cargo order, analyse charges, submit a freight claim, and carry out many other functions.

In addition, e-commerce allows customers to track shipments down to the individual product and perform other supply chain management and decision support functions. The application uses encryption technology to secure business transactions.

v. Shipping Notice:

E-commerce can help automate the receiving process by electronically transmitting a packing list ahead of the shipment. It also allows companies to record the relevant details of each pallet, parcel, and item being shipped.

vi. Freight Auditing:

This will ensure that each freight bill is efficiently reviewed for accuracy. The result is a greatly reduced risk of overpayment, and the elimination of countless hours of paperwork, or the need for a third-party auditing firm. By intercepting duplicate billings and incorrect charges, a significant percent of shipping costs will be recovered.

In addition, carrier comparison and assignment allows for instant access to a database containing the latest rates, discounts, and allowances for most of major carriers, thus eliminating the need for unwieldy charts and tables.

vii. Shipping Documentation and Labelling:

There will be less need for manual intervention because standard bills of lading, shipping labels, and carrier manifests will be automatically produced; this includes even the specialized export documentation required for overseas shipments. Paperwork is significantly reduced and the shipping department will therefore be more efficient.

viii. Online Shipping Enquiry:

This gives instant shipping information access to anyone in the company, from any location. Parcel shipments can be tracked and proof of delivery quickly confirmed. A customer’s transportation costs and performance can be analysed, thus helping the customer negotiate rates and improve service.

E-Commerce – Advantages: Convenience, Information, Fewer Hassels, Lower Cost, Relatively Building, Audience Sizing, On-Line Marketing and a Few Others

E-commerce provides the following main advantages:

(i) Convenience – Customers can order products or services 24 hours a day wherever they are.

(ii) Information – Customers can find reams of comparative information about companies, products, competitors and prices without leaving their office or home.

(iii) Fewer Hassels – Customers don’t have to face sales people or open themselves upto persuasion and emotional factors, they also don’t have to wait in line.

(iv) Quick Adjustment to Market Conditions by Marketers – Companies can quickly add products to their offering and change prices and descriptions.

(v) Lower Cost – On-line Marketers avoid the expense of maintaining a store and the costs of rent, insurance and utilities.

They can produce digital catalogues for much less cost than the cost of printing and mailing paper catalogues.

(vi) Relatively Building – On-line marketers can dialogue with consumers and learn from them. Marketers can download useful reports or a free demo of their softwares.

(vii) Audience Sizing – On-line Marketers can learn how many people visited their web site and how many of them shopped at particular places on the site. This information can help them improve offers and advertisements.

(viii) On-line Marketing – It is easy affordable by small firms, who otherwise would not have been able to advertise in the print or broad cost media.

(ix) E-Commerce – E-commerce through Internet and web site can access and retrieve information very fast, compared to overnight mail and even fax.

(x) Large and Medium – These companies have designed their own websites to automate corporate purchasing. The high cost on invoices and purchase order copies including time are saved a great deal due to E-commerce and Internet phase.

(xi) Internet newsgroups set up for commercial purposes help companies place on-line advertisements and thus save cost and time.

(xii) New groups, Bulletins board systems (BBSs) and Web committees help also buyers, sellers and people in general to have access to valuable information on diverse topics including information of cultivation for farmers.

E-Commerce – Disadvantages: Security, System and Data Integrity, System Scalability, ecommerce is Not Free, Customer Relationship Problems and a Few Others

1. Security:

Security continues to be a problem for online businesses. Customers have to feel confident about the integrity of the payment process before they commit to the purchase. Banks such as ICICI Bank, HDFC Bank, State Bank of India have added secure payment gateways to process online banking transactions quickly and safely.

2. System and Data Integrity:

Data protection and the integrity of the system that handles the data are serious concerns. Computer viruses are rampant, with new viruses discovered every day. Viruses cause unnecessary delays, file backups, storage problems, and other similar difficulties. The danger of hackers accessing files and corrupting accounts adds more stress to an already complex operation.

3. System Scalability:

A business develops an interactive interface with customers via a website. After a while, statistical analysis determines whether visitors to the site are one-time or recurring customers. If the company expects 2 million customers and 6 million show up, website performance is bound to experience degradation, slowdown, and eventually loss of customers. To stop this problem from happening, a website must be scalable, or upgradable on a regular basis.

4. E-Commerce is Not Free:

So far, success stories in e-commerce have forced large business with deep pockets and good funding to invest in creating on-line websites. According to a report, small retailers that go head-to-head with e-commerce giants are fighting losing battle. As in the brick-and-mortar environment, they simply cannot compete on price or product offering. Brand loyalty is related to this issue, which is supposed to be less important for online firms. Brands are expected to lower search costs, build trust, and communicate quality. A search engine can come up with the best music deals, for example, yet consumers continue to flock to trusted entities such as HMV.

5. Consumer Search is not Efficient or Cost-Effective:

On the surface, the electronic marketplace seems to be a perfect market, where worldwide sellers and buyers share and trade without intermediaries. However, a closer look indicates that new types of intermediaries are essential to e-commerce. They include electronic malls that guarantee legitimacy of transactions. All these intermediaries add to transaction costs.

6. Customer Relations Problems:

Not many businesses realise that even e-business cannot survive over the long term without loyal customers. Building customer loyalty to a specific site is not an easy task. Customers are notoriously fickle-minded, and do not minding visiting a competing website just to avail even one-time benefits or discounts.

7. Products-People Won’t Buy Online:

Imagine a website called furniture, com or living.com, where venture capitalists are investing millions in selling home furnishings online. In the case of a sofa, you would want to sit on it, feel the texture of the fabric etc. Beside the sofa test, online furniture stores face costly returns which makes the product harder to sell online.

8. Corporate Vulnerability:

The availability of product details, catalogues, and other information about a business through its website makes it vulnerable to access by the competition. The idea of extracting business intelligence from the website is called web framing. And such threats are increasing day by day in this digital, networked world.

9. High Risk of Internet Start-Up:

Many stories unfolded in 1999 about successful executives in established firms leaving for Internet start-ups, only to find out that their get-rich dream with a dot.com was just that – a dream.

E-Commerce – Threats to Present Day E-Commerce and Its Solution

Major threats to present day e-commerce may be listed thus:

i. Money Thefts E-commerce services are about transactions, and transactions are very largely driven by money. This attracts hackers, crackers and everyone with the knowledge of exploiting loopholes in a system. Once a kink in the armor is discovered, they feed the system (and users) with numerous bits of dubious information to extract confidential data (phishing).

This is particularly dangerous as the data extracted may be that of credit card numbers, security passwords, transaction details etc. Also, Payment gateways are vulnerable to interception by unethical users. Cleverly crafted strategies can sift a part or the entire amount being transferred from the user to the online vendor.

ii. Identity thefts Hackers often gain access to sensitive information like user accounts, user details, addresses, confidential personal information etc. It is a significant threat in view of the privileges one can avail with a false identity. For instance, one can effortlessly login to an online shopping mart under a stolen identity and make purchases worth thousands of dollars.

He/she can then have the order delivered to an address other than the one listed on the records. One can easily see how those orders could be received by the impostor without arousing suspicion. While the fraudsters gains, the original account holder continues to pay the price until the offender is nabbed.

iii. Threats to the system Viruses, worms, Trojans are very deceptive methods of stealing information. Unless a sound virus-protection strategy is used by the ecommerce Solutions firm, these malicious agents can compromise the credibility of all ecommerce web solution services. Often planted by individuals for reasons known best to them alone, viruses breed within the systems and multiply at astonishing speeds. Unchecked, they can potentially cripple the entire system.

Solutions :

The following precautionary steps might prove to be helpful:

i. Authentication:

Most notable are the advances in identification and elimination of non-genuine users. E-commerce service designers now use multi-level identification protocols like security questions, encrypted passwords (Encryption), biometrics and others to confirm the identity of their customers. These steps have found wide favour all around due to their effectiveness in weeding out unwelcome access.

ii. Intrusion Check:

The issue of tackling viruses and their like has also seen rapid development with anti-virus vendors releasing strong anti-viruses. These are developed by expert programmers who are a notch above the hackers and crackers themselves. Firewalls are another common way of implementing security measures. These programmes restrict access to and from the system to pre-checked users/access points.

iii. Educating Users:

E-commerce is run primarily by users. Thus, E-commerce service providers have also turned to educating users about safe practices that make the entire operation trouble free. Recent issues like phishing have been tackled to a good extent by informing genuine users of the perils of publishing their confidential information to unauthorized information seekers.

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What Is E-commerce?

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E-commerce Defined: Types, History, and Examples

Nearly any product and service is available through e-commerce transactions

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications.

What Is Electronic Commerce (E-commerce)?

Electronic commerce (e-commerce) refers to companies and individuals that buy and sell goods and services over the internet. E-commerce operates in different types of market segments and can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through e-commerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology .

Key Takeaways

E-commerce is the buying and selling of goods and services over the internet.
It is conducted over computers, tablets, smartphones, and other smart devices.
Almost anything can be purchased through e-commerce today, which makes e-commerce highly competitive.
It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.
E-commerce operates in several market segments including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.

Investopedia / Laura Porter

As noted above, e-commerce is the process of buying and selling tangible products and services online. It involves more than one party along with the exchange of data or currency to process a transaction. It is part of the greater industry that is known as electronic business (e-business), which involves all of the processes required to run a company online.

E-commerce has helped businesses (especially those with a narrow reach like small businesses ) gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. Target ( TGT ) supplemented its brick-and-mortar presence with an online store that allows customers to purchase everything from clothes and coffeemakers to toothpaste and action figures right from their homes.

Providing goods and services isn't as easy as it may seem. It requires a lot of research about the products and services you wish to sell, the market, audience, competition, as well as expected business costs.

Once that's determined, you need to come up with a name and set up a legal structure, such as a corporation. Next, set up an e-commerce site with a payment gateway . For instance, a small business owner who runs a dress shop can set up a website promoting their clothing and other related products online and allow customers to make payments with a credit card or through a payment processing service, such as PayPal .

E-commerce may be thought of as a digital version of mail-order catalog shopping. Also called online commerce, e-commerce is the transaction between a buyer and a seller that leverages technology.

E-commerce has changed the way people shop and consume products and services. More people are turning to their computers and smart devices to order goods, which can easily be delivered to their homes. As such, it has disrupted the retail landscape. Amazon and Alibaba have gained considerable popularity, forcing traditional retailers to make changes to the way they do business.

But that's not all. Not to be outdone, individual sellers have increasingly engaged in e-commerce transactions via their own personal websites. And digital marketplaces such as eBay or Etsy serve as exchanges where multitudes of buyers and sellers come together to conduct business.

The U.S. Department of Commerce recognizes e-commerce businesses such as transactional sites, static content sites, online marketplaces, and auction sites.

History of E-commerce

Most of us have shopped online for something at some point, which means we've taken part in e-commerce. So it goes without saying that e-commerce is everywhere. But very few people may know that e-commerce has a history that goes back to before the internet began.

E-commerce actually goes back to the 1960s when companies used an electronic system called the Electronic Data Interchange to facilitate the transfer of documents. It wasn't until 1994 that the very first transaction . took place. This involved the sale of a CD between friends through an online retail website called NetMarket.

The industry has gone through so many changes since then, resulting in a great deal of evolution. Traditional brick-and-mortar retailers were forced to embrace new technology in order to stay afloat as companies like Alibaba, Amazon, eBay, and Etsy became household names. These companies created a virtual marketplace for goods and services that consumers can easily access.

New technology continues to make it easier for people to do their online shopping. People can connect with businesses through smartphones and other devices and by downloading apps to make purchases. The introduction of free shipping, which reduces costs for consumers, has also helped increase the popularity of the e-commerce industry.

Advantages and Disadvantages of E-commerce

E-commerce offers consumers the following advantages:

Convenience : E-commerce can occur 24 hours a day, seven days a week. Although eCommerce may take a lot of work, it is still possible to generate sales as you sleep or earn revenue while you are away from your store.
Increased Selection : Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts. And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere.
Potentially Lower Start-up Cost: E-commerce companies may require a warehouse or manufacturing site, but they usually don't need a physical storefront. The cost to operate digitally is often less expensive than needing to pay rent, insurance, building maintenance, and property taxes.
International Sales: As long as an e-commerce store can ship to the customer, an e-commerce company can sell to anyone in the world and isn't limited by physical geography.
Easier to Retarget Customers: As customers browse a digital storefront , it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specifically aimed at a purpose.

Disadvantages

There are certain drawbacks that come with e-commerce sites, too. The disadvantages include:

Limited Customer Service : If you shop online for a computer, you cannot simply ask an employee to demonstrate a particular model's features in person. And although some websites let you chat online with a staff member, this is not a typical practice.
Lack of Instant Gratification : When you buy an item online, you must wait for it to be shipped to your home or office. However, e-tailers like Amazon make the waiting game a little bit less painful by offering same-day delivery as a premium option for select products.
Inability to Touch Products : Online images do not necessarily convey the whole story about an item, and so e-commerce purchases can be unsatisfying when the products received do not match consumer expectations. Case in point: an item of clothing may be made from shoddier fabric than its online image indicates.
Reliance on Technology: If your website crashes, garners an overwhelming amount of traffic, or must be temporarily taken down for any reason, your business is effectively closed until the e-commerce storefront is back.
Higher Competition: Although the low barrier to entry regarding low cost is an advantage, this means other competitors can easily enter the market. E-commerce companies must have mindful marketing strategies and remain diligent on SEO optimization to ensure they maintain a digital presence.

Owners can generate revenue semi-passively

Consumers can easily browse for specific products

Greater earning potential as there are no limitations on physical location as long you can ship there

Reduced costs assuming digital presence costs less than building, insurance, taxes, and repairs.

Greater marketing control, including data extraction from customers, targeted ads, and pop-up placement

Limited customer service opportunities as there is little to no face-to-face opportunities

Lacks instant gratification as customers must believe in a product before seeing it in person

Products can't been seen or handled until delivered (can't try before they buy)

Loss of revenue or income when websites go down

High reliance on shipping constraints

Higher competition due to lower barriers of entry and greater customer potential

Types of E-commerce

Depending on the goods, services, and organization of an ecommerce company, the business can opt to operate several different ways. Here are several of the popular business models.

Business-to-Consumer (B2C)

B2C e-commerce companies sell directly to the product end-user. Instead of distributing goods to an intermediary, a B2C company performs transactions with the consumer that will ultimately use the good.

This type of business model may be used to sell products (like your local sporting goods store's website) or services (such as a lawn care mobile app to reserve landscaping services). This is the most common business model and is likely the concept most people think about when they hear the term e-commerce.

Business-to-Business (B2B)

Similar to B2C, an e-commerce business can directly sell goods to a user. However, instead of being a consumer, that user may be another company. B2B transactions often entail larger quantities, greater specifications, and longer lead times. The company placing the order may also have a need to set recurring goods if the purchase is for recurring manufacturing processes.

Business-to-Government (B2G)

Some entities specialize as government contractors providing goods or services to agencies or administrations. Similar to a B2B relationship, the business produces items of value and remits those items to an entity.

B2G e-commerce companies must often meet government requests for proposal requirements, solicit bids for projects, and meet very specific product or service criteria. In addition, there may be joint government endeavors to solicit a single contract through a government-wide acquisition contract .

Consumer-to-Consumer (C2C)

Established companies are the only entities that can sell things. E-commerce platforms such as digital marketplaces connect consumers with other consumers who can list their own products and execute their own sales.

These C2C platforms may be auction-style listings (i.e. eBay auctions ) or may warrant further discussion regarding the item or service being provided (i.e. Craigslist postings). Enabled by technology, C2C e-commerce platforms empower consumers to both buy and sell without the need for companies.

Consumer-to-Business (C2B)

Modern platforms have allowed consumers to more easily engage with companies and offer their services, especially related to short-term contracts, gigs, or freelance opportunities. For example, consider listings on Upwork.

A consumer may solicit bids or interact with companies that need particular jobs done. In this way, the e-commerce platform connects businesses with freelancers to enable consumers greater power to achieve pricing, scheduling, and employment demands.

Consumer-to-Government (C2G)

Less of a traditional e-commerce relationship, consumers can interact with administrations, agencies, or governments through C2G partnerships. These partnerships are often not in the exchange of service but rather, the transaction of obligation.

For example, uploading your federal tax return to the Internal Revenue Service (IRS) digital website is an e-commerce transaction regarding an exchange of information. Alternatively, you may pay your tuition to your university online or remit property tax assessments to your county assessor.

Investopedia / Sabrina Jiang

The U.S. Census Bureau conducts estimates of retail e-commerce sales in the United States. In the first quarter of 2023, retail e-commerce accounted for 15.1% of total sales in the country, totaling roughly $272.6 billion. These figures are adjusted for seasonal variation.

Types of E-commerce Revenue Models

In addition to crafting what type of e-commerce company a business wants to be, the business must decide how it wants to make money. Due to the unique nature of e-commerce, the business has a few options on how it wants to process orders, carry inventory, and ship products.

Dropshipping

Often considered one of the easier forms of e-commerce, dropshipping allows a company to create a digital storefront, generate sales, then rely on a supplier to provide the good. When generating the sale, the e-commerce company collects payment via credit card , PayPal, cryptocurrency , or other means of digital currency.

Then, the e-commerce store passes the order to the dropship supplier. This supplier manages inventory, oversees the warehouse of goods, packages the goods, and delivers the product to the purchaser.

White Labeling

White-label e-commerce companies leverage already successful products sold by another company. After a customer places an order, the e-commerce company receives the existing product, repackages the product with its own package and label, and distributes the product to the customer. Although the e-commerce company has little to no say in the product they receive, the company usually faces little to no in-house manufacturing constraints.

Wholesaling

A more capital-intensive approach to e-commerce, wholesaling entails maintaining quantities of inventory, keeping track of customer orders, maintaining customer shipping information, and typically having ownership of the warehouse space to house products.

Wholesalers may charge bulk pricing to retailers or unit prices for consumers. However, the broad approach to wholesaling is to connect to buyers of large quantities or many smaller buyers of a similar, standardized product.

Private Labeling

Private labeling is a more appropriate e-commerce approach for companies that may not have large upfront capital or do not have their own factory space to manufacture goods. Private label e-commerce companies send plans to a contracted manufacturer who makes the product.

The manufacturer may also have the ability to ship directly to a customer or ship directly to the company receiving the order. This method of e-commerce is best suited for companies that may receive on-demand orders with short turnaround times but are unable to handle the capital expenditure requirements.

Subscription

E-commerce companies can also leverage repeating orders or loyal customers by implementing subscription services. For a fixed price, the e-commerce company will assemble a package, introduce new products, and incentivize locking to a long-term agreement at a lower monthly price.

The consumer only places an order once and receives their subscription order at a fixed cadence. Common subscription e-commerce products include meal prep services, agriculture boxes, fashion boxes, or health and grooming products.

Example of E-commerce

Amazon is a behemoth in the e-commerce space. In fact, it is the world's largest online retailer and continues to grow. As such, it is a huge disrupter in the retail industry, forcing some major retailers to rethink their strategies and shift their focus.

The company launched its business with an e-commerce-based model of online sales and product delivery. It was founded by Jeff Bezos in 1994 as an online bookstore but has since expanded to include everything from clothing to housewares, power tools to food and drinks, and electronics.

Company sales increased by 9% in 2022 from the previous year, totaling $513.98 billion compared to $469.82 billion in 2021. Amazon's operating income dropped from $24.88 billion in 2021 to $$12.25 billion in 2022. The company posted a net loss of $2.72 billion in 2022, compared to net income of $33.36 billion in 2021.

How Do You Start an E-commerce Business?

Make sure you do your research before you start your business. Figure out what products and services you're going to sell and look into the market, target audience, competition, and expected costs.

Next, come up with a name, choose a business structure, and get the necessary documentation (taxpayer numbers, licenses, and permits if they apply).

Before you start selling, decide on a platform and design your website (or have someone do it for you).

Remember to keep everything simple at the beginning and make sure you use as many channels as you can to market your business so it can grow.

What Is an E-commerce Website?

An e-commerce website is any site that allows you to buy and sell products and services online. Companies like Amazon and Alibaba are examples of e-commerce websites.

What Is the Difference Between E-commerce and E-business?

E-commerce involves the purchase and sale of goods and services online and is actually just one part of e-business. An e-business involves the entire process of running a company online. Put simply, it's all of the activity that takes place with an online business.

What Is an Example of E-commerce?

Dollar Shave Club offers customers personal grooming, health, and beauty products. Customers can opt for what product(s) they want shipped to them and can sign up for long-term memberships to have products sent to them on a recurring basis. Dollar Shave Club procures goods in bulk from other companies, then bundles those products, maintains membership subscriptions, and markets the products.

What Are the Types of E-commerce?

An e-commerce company can sell to customers, businesses, or agencies such as the government. E-commerce can also be performed by customers who sell to businesses, other customers, or governments.

E-commerce is just one part of running an e-business. While the latter involves the entire process of running a business online, e-commerce simply refers to the sale of goods and services via the internet. E-commerce companies like Amazon, Alibaba, and eBay have changed the way the retail industry works, forcing major, traditional retailers to change the way they do business.

If starting an e-commerce site is something you're considering, make sure you do your research before you start. And make sure you start with a small, narrow focus to ensure that you have room to grow.

EcommerceCEO. " What Is Ecommerce? "

Shopify. " Ecommerce ."

Cyberchimps. " What Is An E-commerce Website & How to Build One (2021) ."

International Trade Administration. " eCommerce Website Types ."

United States Department of Commerce. " Quarterly Retail E-commerce Sales ."

Amazon. " 2022 Annual Report ," Page 37.

Dollar Shave Club. " How It Works ."

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Our Ultimate List: 101 E-commerce Blog Post Ideas

When you have an ecommerce business, it is very important that you keep your customers posted on your product line by writing an ecommerce blog. The potential topics for ecommerce blogs are virtually endless, and they don’t necessarily need to be related to your current products…

Below are 50 of the most popular ecommerce blog topic ideas to get you started writing your own ecommerce blog :

Run a weekly contest and give away one of your products to the winner. Ask the winner to rate the product and upload any photos of them using the product.
Have a giveaway featuring one of the items from a new product line. Get your readers involved by having puzzles or questions about your blog that determine the winner of the giveaway. Ask the winner to rate the product and upload any photos of them using the product.
Feature a customer picture with them and their new product. Ask them to review the new product and feature the review with their photo.
Do a feature article on the bundles that you sell as gift baskets. Discuss which items can be bundled together, and have different options for different occasions and holidays. Give several different options in your bundles so that customers can have choices in what their gift bundles include.
Write an article on the importance of SEO rankings in the ecommerce industry. Discuss how you make your format SEO recognizable, and what that has done to increase traffic to your ecommerce site.
Talk about some of the data privacy issues that are common in the ecommerce business. Discuss what you do to ensure the privacy of your customers data. Talk about the recent privacy breaches in the news, and how you work to prevent that from happening to your customers.
Test a product and film you using the product. Post the video on your blog so that your customers can see an actual demonstration of the product usage.
Share some of your customer reviews, both positive and negative. Give replies to your customers, and help to correct the issues that caused the negative reviews so that your customers can see that you actively work to fix any issues with your ecommerce business.

Solve a customer’s problem with one of your products. Have your customer review the product and supply a testimonial discussing how the product resolved their problem. Ask them to give a full review of the product that fixed their problem.
Write an article on how to launch your ecommerce business. Discuss how you launched your ecommerce business, and talk about some of the challenges that you faced during your launch.
Write an article on the top 50 ecommerce ideas for the current year. Talk about how your ecommerce business fits into the top ecommerce ideas and how you came up with your ecommerce idea.
Discuss the regulations and guidelines that govern ecommerce. Discuss how they differ from the regulations and guidelines that govern physical stores that sell similar products to your own product line.
Discuss the importance of customer retention in ecommerce. Talk about what you do to ensure your own customer retention, and how you learned to adopt those habits with your ecommerce business.
Discuss the measures that you can take to manage your online reputation? Which of these measures do you employ? How have these measures helped you manage your online reputation? How has this improved your ecommerce business?
What is the impact of a poorly designed website on your ecommerce business? Does a poorly designed website really affect the sales numbers of an ecommerce business? Who manages your website? Did you design your own ecommerce website?
Write a guide on how your customers can wear the clothing that you sell. Give tips on layering, wearing jackets with jeans, seasonal pieces and how they can alternate them with other office basics, and similar ideas.
Write a guide on how to arrange the home decor that you sell in your customers own homes. Discuss placement, how to group the products without looking crowded, and other tips on making their home look the best with their current decor.
Write a guide on how to use the beauty products that you sell in your ecommerce shop. Discuss how your customers can use their new purchases with their existing beauty products and how they will look best.
Write a guide on how to incorporate the furniture that you sell in your ecommerce shop with their existing furniture. Talk about how to mix and match the new furniture pieces, which would look best with their existing decor, and how to highlight the new pieces that they purchase in their home.
Write a guide on how to use the home exercise equipment that you sell in your ecommerce shop. Talk about how to lose weight with your products, how to use your products to tone muscle, and the possible outcomes of the exercises that you recommend with your exercise equipment.
Write a guide on how to play in an interactive manner with the childrens toys you sell in your ecommerce shop. Talk about age appropriate toys, how your customers’ children will benefit from the mental stimulation provided by the toys you sell, and the age restrictions on the toys in your shop.
Write a guide on how to use the vitamins that you sell in your ecommerce shop. Discuss how they can aid in health when taken in conjunction with a healthy diet, and how they should consult a physician before beginning a vitamin regimen for health concerns.
Write a guide on how to operate the radio controlled toys you sell in your ecommerce shop. Discuss the appropriate age for the toys, how to best control the toys without damaging them, and give a tutorial on how to build a RC car track in your backyard.
Write a guide on how to use the kitchen gadgets that you sell in your ecommerce shop. Give a recipe booklet that can be downloaded with some of your favorite recipes that can be made with the gadgets that you sell.
Write a guide on how to grow the plants that you sell in your ecommerce shop. Talk about the best growth placement, how to fertilize the plants, and the best watering schedule for the plants so that they will flourish in your customers homes.
Write a guide on how to cook the main dish items you sell in your ecommerce shop. Talk about what to serve with red wine, what pairs best with white wines, and give a few special occasion recipes for your customers to download.
Spotlight one of your birthday gift baskets for moms. Include the items that are for working moms, which items would be nice for stay at home moms, and the items that you carry for pet moms. Ask your customers to take photos with their mom using the products, and to provide a customer testimonial.
Spotlight one of your birthday gift baskets for dads. Include the items that are for outdoor loving dads, the items that would be great for dads who golf, and showcase some items for the office for dads. Have your customers provide photos of their dads enjoying the gifts, and write a testimonial for your site.

Spotlight one of your holiday gift baskets for a coworker. Include items for female coworkers, items for male coworkers, and some items that are universal purchases for anyone at the office. Have your customer include photos of the coworker enjoying the items, and ask them to write a testimonial for your site.
Spotlight one of your wedding gift baskets. Include the items that are classic wedding gifts, some trendy wedding gifts, and some of your personalized wedding gift options. Ask your customer to provide a photo of the basket when it arrives to show off how nice your gift baskets are when they are shipped, and ask them to write a testimonial for your site.
Spotlight one of your home cleaning tools that you sell on your ecommerce site. Ask your customer to provide a before and after photo of them using the cleaning tool so that you can show how well the tool works. Ask your customer to provide a testimonial for the cleaning tool.
Spotlight the handmade dog treats that you sell on your ecommerce site. Include photos of the process you use to make the dog treats, and provide your own testimonial of how much your dogs enjoy the dog treats. Include a link to the cookie cutters that you use to cut your dog treats before baking, and allow your customers to buy the cookie cutters to use at home.
Spotlight the eco friendly baby product line that you sell on your ecommerce site. Discuss how the eco friendly baby products reduce the carbon footprint their family will leave, and compare the effectiveness of the eco friendly products to the mainstream products on the market. Ask your customers to include photos of them using the products on their babies, and to include testimonials about the products.
Spotlight the eco friendly cleaning products line that you sell on your ecommerce site. Discuss how the eco friendly cleaning products reduce the carbon footprint their family will leave, and to compare the effectiveness of the eco friendly products to the mainstream products on the market. Ask your customers to include photos of them cleaning their homes with the products, and to include testimonials about the products.
Spotlight the eco friendly pet product line that you sell on your ecommerce site. Discuss how the eco friendly pet products reduce the carbon footprint their family will leave, and to compare the effectiveness of the eco friendly products to the mainstream products on the market. Ask your customers to include photos of them using the products on their pets, and to include testimonials about the products.
Spotlight the eco friendly gardening products you sell on your ecommerce site. Discuss how the eco friendly gardening products compare to the mainstream products on the market. Ask your customers to include photos of them using the products in their gardens, and to include testimonials about the products.
Discuss the custom doll clothing line that you carry in your ecommerce site. Show some of the collections that you offer for Barbies, American Girl, and for standard sized baby dolls. Ask your customers to have their kids give a thumbs up or thumbs down for the doll clothing, and keep a running poll of the responses. Have a surprise drawing to win a doll clothing collection for one of the children who votes in the poll.
Showcase the mens watch line that you carry in your ecommerce site. Discuss what makes your watches a great addition to any watch collectors set, and have your customers send photos of themselves wearing one of the watches from your collection.

Showcase the ladies watch line that you carry in your ecommerce site. Discuss what makes your watches a great addition to any watch collectors set, and have your customers send photos of themselves wearing one of the watches from your collection.
Showcase the anklet line that you carry in your ecommerce site. Discuss what makes your anklets a great addition to any woman’s jewelry box, and have your customers send photos of themselves wearing one of the anklets from your collection.
Showcase the earring line that you carry in your ecommerce site. Discuss why your earrings make a great addition to anyone’s jewelry box, and have your customers send photos of themselves wearing a pair of the earrings from your collection.
Showcase the organic food subscription service that you offer. Give a sample menu of one of the subscription boxes, and have customers upload photos of the meals that they created with their subscription box.
Showcase the organic meats subscription service that you offer. Give a sample menu of one of the subscription boxes, and have customers upload photos of the meals that they created with their subscription box.
Feature one of the organic beauty products that you offer on your ecommerce site. Have your customers upload photos of them using the products, and ask them to write testimonials about how the organic beauty products line up against their old beauty product line.
Feature one of the organic hair care products that you offer on your ecommerce site. Have your customers upload photos of before and after the use of the products, and ask them to write testimonials about how the organic hair care products line up against their old hair care product line.
Feature one of the organic dog treats that you offer on your ecommerce site. Upload photos of your dogs enjoying the treats and share a funny story about training your own dogs.
Feature one of the game consoles you sell on your ecommerce site. Upload a video of you using one of the game consoles, and provide a review of the game console.
Feature one of the wireless headphones that you sell on your ecommerce site. Upload a video of you enjoying the headphones, and provide a review for your customers.
Feature one of the karaoke machines that you sell on your ecommerce site. Upload a video of you and your friends using the karaoke machine, and write a review for your customers.
Feature one of the screen printed shirts that you sell on your ecommerce site. Run a contest asking your customers to submit a slogan, and the top voted slogan writer wins one of the screen printed shirts.

50 More Ecommerce Blog Post Ideas

Now that you have your ecommerce blog started, use these next 50 ideas to keep your blog running with fresh ideas:

Discuss your handmade jewelry line.
Run a contest to win a piece from your handmade jewelry line.
Feature jewelry boxes that match your handmade jewelry line.
Showcase photos of your customers wearing your handmade jewelry line.
Discuss your custom printed doormats.
Run a contest to win one of your custom printed doormats.
Feature the newest line of your custom printed doormats.
Showcase photos of your customers homes using one of your custom printed doormats.
Showcase a pair of the high end shoes your ecommerce site rents.
Showcase one of the high end blazers your ecommerce site rents.
Showcase one of the high end bags your ecommerce site rents.
Showcase a pair of slacks your ecommerce site rents.
Feature a photo of a customer carrying one of the high end bags your ecommerce site rents.
Feature a photo of a customer wearing one of the high end blazers your ecommerce site rents.
Feature a photo of a customer wearing a pair of the high end shoes your ecommerce site rents.
Provide a list of classes offered on your online school.
Provide a list of degrees offered on your online school.
Spotlight one of the teachers from your online school.
Spotlight photos of your students who attend your online school.
Provide a sample of the coursework from a class in your online school.
Showcase student grades from a class in your online school.
Showcase student testimonials who have graduated from your online school.
Showcase customers wearing one of your custom screen printed shirts.
Ask for customers feedback on your line of funny screen printed shirts.
Run a contest for artwork for your line of custom screen printed shirts.
Run a contest giving away one of your custom made jewelry pieces.
Run a contest giving away one of your custom printed door mats.
Run a contest giving away a subscription to your high end rental shop.
Run a contest giving away a bag of your organic dog treats.
Run a contest giving away a box of your organic dinners.
Run a contest giving away a subscription to your organic beauty products.
Run a contest giving away a subscription to your organic hair care products.
Ask for customer testimonials on your organic hair care products.
Ask for customer testimonials on your organic beauty products.
Ask for customer testimonials on your organic dinner boxes.
Ask for customer testimonials on your organic dog treats.
Ask for customer testimonials on your high end rental shop.
Ask for customer testimonials on your custom printed door mats.
Ask for customer testimonials on your custom made jewelry pieces.
Ask for customer testimonials on your custom printed shirts.
Ask for customer testimonials on your mens watch collection.
Ask for customer testimonials on your womens watch collection.
Ask for customer photos using your organic beauty products.
Ask for customer photos eating your organic dinner boxes.
Ask for customer photos wearing your custom made jewelry pieces.
Ask for customer photos wearing your high end rental clothing.
Ask for before and after photos of the organic dinner box meals.
Ask for slogan entries for your organic dinner box subscription.
Ask for slogan entries for your custom made jewelry service.
Ask for slogan entries for your organic dog treat line.

John Townsend

Hi, I'm John! I'm a father, a writer, a marketer, and i'm the lead campaign manager at The Content Panel. When i'm not playing superdad with my kids I'm either at the office, lost in a good book, or out training for my first marathon!

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Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and how brands are engaging consumers throughout the consumer journey.

Download the report to see the latest analysis on emerging trends and ways that brands are leveraging a cross-platform strategy to drive total awareness and engagement.

Key takeaways include:

Record $1.3 Trillion spend in 2023
Desktop growth outpaced mobile growth
Q4 2023 achieved the highest quarter since Comscore reporting began

Download Report

To get in touch with our team about this report and how we can support your e-commerce growth, click on this link .

The 2024 State of Digital Commerce report was unveiled at ARF Shopper 2024 in Chicago on April 18.

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Electronic commerce

Electronic commerce - Assignment Example

Subject: E-Commerce
Type: Assignment
Level: High School
Pages: 1 (250 words)
Downloads: 2
Author: dora67

Extract of sample "Electronic commerce"

INTERNET GAMBLING The illegal gambling business Act is predicated on violation of law. The underlying gambling activity must first be illegal in the state of which it occurs, and then meet a certain monetary threshold. Internet gambling will be acceptable if it happens where the location of betting and the place of receipt of the bet have both legalized gambling. Individual or enterprises that solicit wagers in states where wagers have not been authorized, engage in violate state laws and in many cases federal law, as well.

It is unlawful for sports books operations to take bets both over the internet and telephone from citizens of the United States. The US government is against internet gambling because it leads to gambling by minors, may be dangerous for compulsive gamblers, has potential for fraud, potential for organized crime, also money laundering. THE SALE OF PRESCRIPTION DRUGS OVER THE INTERNET.It is illegal for an unregistered pharmacy to sell prescription drugs to citizens over the internet. Prescription drugs must only be distributed under the professional supervision of a physician; otherwise it is considered as ‘misbranded’.

Online pharmacies that provide these drugs without a prescription, therefore, operate illegally. Online pharmacies that provide diagnosis, prescription and distribution of drugs have to make a valid prescription; otherwise they will be considered as having distributed misbranded medication, which is illegal under the FDCA. The US government also does not approve the sale of prescription drugs over the internet, from countries whose quality and standards of the drugs are not the same as the US’s.

CONSUMER PROTECTION OVER THE INTERNETThe United States government stance on this is that a consumer should be given protection equivalent to that which he/she would have if dealing in the physical transaction. A buyer should also be made aware that some of the legal protections which he/she enjoys on off-line transactions may not apply on online transactions. Government should be at the forefront in protecting consumers through coordination with FTC at national level, and other locally oriented task forces.

REFERENCESComputer Crime and Intellectual Property Section (CCIPS). Electronic Commerce: Legal Issues, 2003. Web. 3 Oct 2011.

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Interesing E-Commerce Assignment Topics
E-commerce, short for electronic commerce, is a broad subject area encompassing various topics related to conducting business online. Some of the main branches of e-commerce include: E-commerce Platforms (the technology and software platforms used to build and manage online stores, marketplaces, and other e-commerce websites);
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Top E-commerce Research Ideas. To ensure your eCommerce research paper captures attention and relevance, it's essential to focus on the most pertinent topics in the industry. We've compiled a list of potential topics that can significantly enhance the chances of your research paper's success: 1. Role of Artificial Intelligence in Shaping ...
57 Best Ecommerce Research Topics Ideas and Examples
These eCommerce research topics are created by our expert writers. To enhance business Strategy for B2B business in the case of developing countries. To study the increasing rate of online shopping during the COVID-19 pandemic. Research on the growth in the eCommerce business during covid'19 - an emergence of small businesses in the Asian ...
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E-commerce Dissertation Topics for 2020. Topic 1: Analysing the impact of e-commerce strategies on building better relationships with customers: A case study of the UK fashion industry. Topic 2: Assessing the impact of unique website attributes on consumer buying pattern: A case study of Amazon and eBay.
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using e-commerce to satisfy their communication and business needs. This subject guide is designed to ... notes on a complete course in e-commerce. • A set of multiple choice, true / false and essay style questions on each topic covered in the subject guide. ... • assignments and examination. Aims, objectives and learning outcomes
E-commerce Dissertation Topics
Some of e-commerce dissertation topics in the area of usability are: Critical analysis of current technology employed for e-commerce customer service. Potential Web 3.0 applications for customer service. Developing a new Web 3.0 application for customer service. Emerging semantic web applications in marketing.
What Is E-commerce? Types, Benefits, and More
A brief history of e-commerce. E-commerce traces back to 1994 when the first internet sale was made (a CD sold to a friend through a website). Now a global phenomenon bolstered by the likes of Amazon and Alibaba, e-commerce has a global reach of 12 to 24 million e-commerce stores [].]. In the last few years, e-commerce has grown exponentially due to the COVID-19 pandemic, during which many ...
Theses on e-commerce topics
Suggested topics for theses: The digitization of the stationary store. Competitive strategies in times of growing Amazon dominance. Algorithms in e-commerce logistics. Electronic commerce and the supply of the population. Use of voice control in electronic commerce. Success factors in mobile commerce.
Free E-Commerce Assignment & Assignment topics
Assignment on E-Commerce. Electronic commerce allows consumers to electronically exchange goods and services without any barriers of time or distance. E-commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. Students are required to submit a large number of assignments that test ...
Assignments
Write an essay (8-10 pages) and deliver a presentation (30 minutes) on an e-commerce-related topic you think is interesting. I can imagine three types of projects (but there could be others.) Describe an online market or industry. Offline antecedents. What's new / different.
PDF A Beginner's Guide to E-COMMERCE
In 2017, market research company Forrester predicted that e-commerce would comprise 17% of retail sales in the United States by 2022. The same report predicted 13% year-over-year growth for online sales. A separate forecast from the National Retail Federation estimated the annual online retail growth at 10-12%.
E-Commerce: Introduction, Meaning, History, Features, Impact, Advantages
Feature # 1. E-Commerce is Technology-Enabled: Traditional commerce is taking place since times immemorial but E-commerce is result of integration of digital technology with business processes and commercial transactions. The technological foundations of E-commerce are internet, WWW and various protocols. Feature # 2.
Free E-Commerce Topics for Writing
Topics about E-Commerce, we've collected for you from our best E-Commerce papers samples! Grab ideas, see examples and create own perfect E-Commerce essay and research paper! ... The paper "E-Business and E-Commerce Management" is a wonderful example of an assignment on e-commerce. Advertisers are the primary source of revenue for Google.
15 Best Ecommerce Case Studies to Learn From (2024)
Having all the basic information covered, let's jump to the main topic of the article—examples of the best ecommerce case studies. 15 ecommerce case studies: examples and descriptions. Each of the ecommerce business cases discussed below offers unique insights into how to thrive in the ever-evolving landscape of the industry.
Top 12 Commerce Project Topics & Ideas in 2024 [For Freshers]
Summary: In this article, you will learn the Top 10 Commerce Project Topics & Ideas. Take a glimpse below. Topic 1: Impact of Outsourcing Material Availability Decision-Making. Topic 2: Enhancing Employee Performance Through Monetary Incentives. Topic 3: Outsourcing Human Resource in Beverage and Food Firms.
E-commerce Defined: Types, History, and Examples
Electronic Commerce - ecommerce: Electronic commerce (ecommerce) is a type of business model , or segment of a larger business model, that enables a firm or individual to conduct business over an ...
Free E-Commerce Assignments Samples and Examples List
In our online database you can find free E-Commerce Assignments work for every taste: thesis, essays, dissertations, assignments, research and term papers etc. - easy and free. Choose any document below and bravely use it as an example to make your own work perfect! Samples List. An assignment examples on e-commerce s is a prosaic composition ...
PDF Introduction to e-commerce
According to the editor-in-chief of International Journal of Electronic Com- merce, Vladimir Zwass, 'Electronic commerce is sharing business informa- tion, maintaining business relationships and conducting business transactions by means of telecommunications networks'.1 He maintains that in its purest form, electronic commerce has existed for over 40 years,
Ashworth College
BU460 Electronic Commerce. Assignment 4. Part A: Discuss the evolution and future of e-commerce. E-commerce has grown at an incredible rate over the past decade. More and more people have turned to the internet as their main source of shopping. This has increased drastically since 2020 and the start of the Covid pandemic that forced people to ...
Our Ultimate List: 101 E-commerce Blog Post Ideas
50 More Ecommerce Blog Post Ideas. Now that you have your ecommerce blog started, use these next 50 ideas to keep your blog running with fresh ideas: Discuss your handmade jewelry line. Run a contest to win a piece from your handmade jewelry line. Feature jewelry boxes that match your handmade jewelry line.
(DOC) E-Commerce Assignment 1
Social commerce (SC) is an extension of Business to Customer (B2C) e-commerce where consumers can interact with each other to conduct online shopping activities and discuss their experiences and preferences on products and services. Virtually all of the previous research on SC focus on behavioural and purchase intentions.
E-Commerce 511 assignment 2 2022 dox
E-commerce 511 assignment 402203176; Preview text. Page 1 of 3. FACULTY OF INFORMATION TECHNOLOGY E - COMMERCE 511 ... E-commerce topic 4-6 ca test 2. Electronic Commerce 100% (1) 5. Select an e commerce company. Electronic Commerce 83% (6) 9. 22135439972 - Summary of chapter 1 review questions.
Comscore's 2024 State of Digital Commerce Report
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey. Comscore's 2024 State of Digital Commerce Report - Comscore, Inc.
Electronic commerce Assignment Example
Global Electronic commerce revenue for 2000 was in the region of $286 billion; a figure which was expected to increase to $500 billion in 2001 and to $3 trillion by 2004.... This rapid increase reflects the fact that Electronic commerce has a number of advantages over paper-based commerce: in particular, speed and reducing the cost of doing business....

Top 8 e-Commerce Research Topic Ideas in 2024