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Fashion Dissertation Topics: 25+ Ideas and Examples

by Antony W

April 21, 2022

Culture and fashion intersect to a great degree, and this is a great area to study and write a dissertation on. So if you’re interested in examining the relationship between culture and fashion and the role the two play in the human life, you should explore the best fashion dissertation topics, identify the topic idea that interests you, and present your research in your dissertation project.

The most important rule when choosing a dissertation topic in culture and fashion is to focus on a subject that reflects your concerns and interest. It also helps to ensure that the topic you choose merges well into the current trends and focuses on key areas.

It’s important to note that the link between fashion and culture is complex and dynamic. Given that diversity, you will need to implement sociological and psychological research.

In this dissertation topics series, we look at some examples of topics that are worth looking at in the culture-fashion field.

Fashion Dissertation Topics

We’ve divided the following sections into categories to make it easy for you to identify the area you would find interesting to explore in your work.

Iconography Topics for Dissertation Research

Trying to keep up with the Kardashians: The Kardashians’ effect on the fashion industry is being tracked
Imagining Monroe: A look back at one of the world’s most stylish ladies
Fashioning the Elite: What Hubert de Givenchy and Audrey Hepburn’s lifelong friendship contributed to the fashion industry
‘Pride and Prejudice’: how Austen continues to captivate designers’ minds today.
What Elvis gave to the fashion world: glitz, glam, and an increasing girth.
Gender fluidity: Investigating the importance of androgynous fashion icons
If appearances could kill: Kylie Minogue and the pop princess image.

Co-creation in the Fashion Industry

To what degree has digital technology aided in the global fashion industry’s co-creation?
Is the ‘culture of co-creation’ in the fashion industry the way of the future?
‘None of us are as strong as all of us,’ says the fashion industry on co-creation.
Co-creation via social media: A fashion industry case study
What is the function of co-creators’ culture in SME fashion brands?

History of Fashion Dissertation Topics

A discussion of 1970s fashion icons and what they contributed to the fashion industry
How fashion in the 1980s reflected political and cultural beliefs of the period.
Royal attire and the many identities of rulers across the world
Material marriages: The origins and evolution of the English wedding gown
The effect of vintage clothes on today’s fashion business is discussed in this article.

Fashion Topics on Clothing, Leisure and Place

Shakespearean theatre and the aesthetic image: how Shakespearean plays influence current fashion trends
Changing Times: The closure of the rural-urban fashion divide during the previous century
The uniform: the history and transformation of school uniforms in the United Kingdom during the last century
Celebrity fashion influence: an examination of celebrity-endorsed design lines
What is the function of the heel? A look back at the history of high-heeled shoes in fashion

Children’s Clothing Fashion Dissertation Topics

Cinderella, Sleeping Beauty, and the trendy imagination are the essence of the fairy tale.
A critical examination of the controversies around promiscuity and children’s clothes
T-shirts, chains, and baggy pants: In children’s fashion, the meaning of skateboard culture
Is children’s dress representative of current societal values? Children’s clothes from the Victorian era to the current day is being studied.
Return to nature: The incorporation of natural-world emblems and symbols into modern fashion.
“If everyone else can do it, why can’t we?” An examination of the impact of fashion advertisement on children

Dissertation Topics on Sex, Body, and Presentation in Fashion

Adoration and adornment: A critical examination of the significance of body art and piercing in Western civilizations
Fashion and religion: An investigation into the issues about appropriate dress
The real and the subversive: Mannequins and models have been used since the 1960s.
Dressing monks and nuns through the centuries is a lifelong practice.
To what extent is modern fashion concerned with appearing nice naked?
Have transgender models had an impact on mainstream fashion design?

Material and Designs Fashion Dissertation Topics

The impact of health and safety, as well as the expansion of gender shifting roles, are all factors to consider when it comes to public service attire.
Materials that matter: an examination of the shifting usage of materials during the nineteenth century
The morality and appeal of natural textiles such as leather and cotton are currently being debated.
Statements made by accessories: How diverse materials have influenced accessory styles.
From the 1990s to the present, distressed fashion and damaged garments have been popular.

COVID-19 Impact on Creative Industries

What role did digital advancements play in assisting the creative sectors throughout the pandemic?
Examine new crossovers in culture, education, and health resulting from the COVID epidemic.
Why did COVID have such a detrimental impact on the creative industries compared to many other sectors?
Investigate students’ perspectives on employment opportunities in the fashion industry following COVID-19.

Fashion Entrepreneurship Dissertation Topics

Describe the variables influencing the performance of small and medium-sized firms in the cultural and fashion industries in the United Kingdom.
Discuss the obstacles or concerns that fashion entrepreneurs encounter.
Fashion design entrepreneurship: Required skills and a solution Starting a business
Contribution of fashion entrepreneurship on the country’s economic growth
Education in fashion entrepreneurship: A handbook for aspiring fashion entrepreneurs
What criteria should you consider before starting a new fashion firm in the United States or the United Kingdom?
For luxury fashion firms, social media marketing is the most successful method.

Good Fashion Dissertation Topics

The effect of fashion on the young generation as a result of celebrity lives and movies they watch
What is the difference between a fashion brand’s brand image and brand identity, and how does it benefit entrepreneurs in today’s market?
Analysis and examination of the history of the hat and how it has evolved over the ages with new designs
Since the early 1800s, a chronological examination and study of men and women’s fashion has been conducted
Nuns’ and monks’ clothes and style during the last few decades
In today’s society, does luxury apparel necessitate good social media marketing?
What films, both past and present, have had a significant effect on society in terms of fashion?

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Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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Fashion and Culture Dissertation Topics

Published by Owen Ingram at January 5th, 2023 , Revised On October 5, 2023

Introduction

The fashion trends reflect culture. The influence of culture on major styles and trends of the past can’t be understated. This is predominantly true in the world of women’s fashion . As the 20 th century kicked off, women started to fight for equal rights, reflected in their fashion trends.

Thus, early in the 20 th century, women were first seen wearing jeans. Fast forwarding, women of today’s world are now accustomed to smoking, which was previously seen as a strictly male habit. Cultures throughout the globe make use of clothing to make fashion statements.

Fashion trends further reflect the hierarchies, personal relationships, and social power structures within communities. Finding a good fashion dissertation topic can be a very daunting task, primarily because it should be intriguing and manageable in the given timeframe.

According to Diverse World Fashion (2014), “ Culture is a largely inclusive concept, and the fact of fashion reflecting culture implies some consideration of some major cultural changes. Technological advances— such as the Internet— have been immensely transformative in culture. ”

To help you get started with brainstorming for your fashion and culture topic ideas, we have developed a list of the latest topics that can be used for writing your fashion and culture dissertation.

PhD qualified writers of our team have developed these topics, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the problem, research question , aim and objectives, literature review , along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our example dissertation to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here.

2022 Fashion and Culture D issertation Topics

Topic 1: an investigation into the impact of fashion choices on the cultural values of the consumers..

Research Aim: The research aims to conduct an investigation into the impact of fashion choices on impacting cultural values of the consumers.

Objectives:

To evaluate the factors impacting the fashion trends.
To analyse the relationship between fashion choices and the perceptions of the consumers.
To investigate how the fashion choices of the consumers impact their cultural values and social identity.

Topic 2: An investigation into the relevance of culture on social accountability and natural fabric selection by fashion consumers.

Research Aim: The research aims to investigate the relevance of culture on social accountability and natural fabric selection by fashion consumers.

To analyse the influence of culture on the fashion choices of the customers.
To evaluate the impact of social accountability in the fashion industry.
To investigate how social accountability and natural fabric selection are influenced by culture.

Topic 3: An assessment of the impact of global culture on the UK fashion trends.

Research Aim: The research aims to analyse the impact of global culture on UK fashion trends.

To analyse the impact of global culture on fashion and the perception of the consumers.
To determine the effect of culture on fashion trends and emerging choices of silhouettes.
To examine the ways in which the global culture has impacted the fashion trends in the UK.

Topic 4: The relationship of religion with the fashion choices of the consumers in the UK.

Research Aim: To analyse the relationship of religion with the fashion choices of the consumers in the UK.

To analyse the influence of religion on the choice of clothing and fashion sense of the consumers.
To evaluate the impact of religion on reinforcing tradition through fashion.
To investigate the impact of religion on the individuality and fashion choices of consumers in the UK.

Topic 5: An assessment of the evolution of the fashion trends and colour choices in the UK.

Research Aim: The research aims to conduct an assessment of the evolution of the fashion trends and colour choices in the UK

To analyse the evolution of fashion in the UK since the 1900s.
To understand the factors impacting the colour choices of apparel in the UK
To abases the factors impacting the evolution of fashion trends and colour choices in the UK.

Covid-19 Fashion and Culture Research Topics

Impacts of covid-19 on the fashion industry.

Research Aim: This study will highlight the impacts of coronavirus on the fashion industry

The role of the fashion industry during the Coronavirus pandemic

Research Aim: Covid-19 has disrupted all industries, including the fashion industry. All textile and luxury brands were paused during the global lockdown. This study will investigate how the fashion industry has contributed to combating the coronavirus pandemic.

Impacts of COVID-19 on people and their culture

Research Aim: The lockdown situation during the crisis of COVID-19 has affected the people and their culture. This study will address those issues and the role of the public in maintaining a safe environment.

Coronavirus and creative sector

Research Aim: This study will highlight the impacts of coronavirus on the creative sector, the planning, and innovations to overcome the consequences of COVID-19.

The future of fashion, cultural and creative sector after COVID-19

Research Aim: This study will predict the future of the fashion, cultural, and creative sectors after COVID-19 by highlighting the challenges, various methods to overcome those challenges.

Fashion and Culture Dissertation Topics for 2021

Topic 1: wool vs. synthetic wool.

Research Aim: This research aims to identify the difference between wool and synthetic wool

Topic 2: The growing popularity of natural fabrics

Research Aim: This research aims to address the growing popularity of the natural fabric

Topic 3: Fashion designing in demand

Research Aim: This research aims to evaluate the demand for fashion designing

Topic 4: Occasion Shopping Vs. Obsession with shopping

Research Aim: This research aims to evaluate occasion shopping and obsession with shopping

Topic 1: Analysing the role of fashion in re-shaping the western-cultural values: A case study of any western country.

Research Aim: Fashion has always played a significant role in everyone’s life. The research aims to analyse the role and importance of fashion in re-shaping and mould Western cultural values.

Topic 2: How modern fashion of the 21st century represents the political and cultural ideals of the current era

Research Aim: Since the last few decades, the fashion industry has played a prominent role in influencing cultural values. However, this research will be focusing on how the modern fashion of the 21st century represents the political and cultural ideals of the current era.

Topic 3: How has western culture influenced the living standards and preferences of Asian Consumers: A case study of Pakistan and India

Research Aim: The main aim of the research is to analyse and find out how western culture has influenced the living standards and buying preferences of Asian consumers. It is a well-researched argument that The Western world and its culture influence Asian consumers. Therefore, this research will be focusing on consumers of Pakistan and India and how their buy decisions might be affected by western culture.

Topic 4: Assessing the fashion trends of royal families around the world: Comparative analysis of the UK and Saudi Arabia

Research Aim: Royal families have always been subjected to classy fashion trends, creating an intense impression on the general public. The main focus of the research is to assess the fashion trends of royal families around the world with a specific focus on the UK and Saudi Arabia.

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Iconography Dissertation Topics

For centuries fashion has remained connected to the world of celebrities and music, reflecting ever-changing cultural trends. Iconography based dissertations may discuss the role of icons in fashion and art from a historical perspective.

The iconography subject primarily provides an insight into the celebrity culture to understand how they are used and portrayed to promote a certain fashion trend. Some interesting fashion and culture dissertation titles under this field of study are listed below:

The involvement of affluent female consumers in the fashion industry
Cultural modernity and fashion journalism in Hong Kong, Singapore and Shanghai
Alexander McQueen and the perception of fashion – A case study of the five fashion shows
The impact of fashion journalism on the current fashion industry
Mad for Madonna: The high and low fashions of Eighties pop culture
Lady Gaga : Glamorous fashions of the music industry
Selena Gomez : The teenage style icon for casual fashion
Eminently Eminem: Fashions of the rapping culture
James Dean and the Café Culture
Beyond the Pink: (Post) Youth Iconography in Cinema
Investigating the impact of celebrity culture on the fashion industry with a particular focus on females’ fashion clothing consumption
Do celebrity-endorsed advertisements in fashion magazines influence the purchase intentions of generation Y?

Also Read: Psychology Dissertation Topics for 2021

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service , which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

History of Fashion Dissertation Topics

Charles Frederick Worth is the first known fashion designer who sewed his label into the garments, laying the foundation for the modern fashion industry, including individual designers, fashion houses and firms. Fashion history dissertations typically use pictorial analysis to draw specific comparisons between the fashion trends of different ages. There is a wide array of research topics to choose from in this very interesting and entertaining field of fashion and culture. Some fashion history dissertation topics are listed below to get you started without any further delays.

Fashion and Technology: Major fashion trends of the 21st century
The material culture of women’s accessories – Feminine display, race formation and middle-class performance (1825-1925)
Investigating American fashion trends through the decades: 1950-2010
Investigating British fashion trends through the decades: 1910-2010
Cultural transformation: Feminism in the American fashion industry between 1930 and 1980
Studying men’s fashion in Britain since 1800y
How English wedding dresses have evolved over the years – The history and origins
The impact of ethnic clothing on fashion trends in the UK
Fools and jesters through the ages
Women’s shoe fashion trends from 1700 to 2000
Fifties fashions on the streets today
Entering the era of liberalism: A closer look at the fashion trends of the 1920s

Fashion Design Dissertation Topics

Fashion designing can be described as the application of aesthetics and design to apparel and accessories. Both social and cultural factors influence fashion design which changes with place and time. In general, fashion designers’ responsibilities include but are not limited to designing apparel and accessories and anticipating varying consumer trends before the product is brought onto the market.

The primary aim of fashion designers is to design clothes that are functional and pleasing to the eye. Fashion design dissertations include research studies on the use of illegal material such as fur, regional styles and traditions, and the relationship between fashion design and leisure activities such as sports and theatre. Some interesting fashion design research questions can be explored in the following subjects:

How the ball gown has evolved over the decades
Fashion and Sports: The evolution of swimwear from early to modern
The influence of Shetland’s textile culture on fashion design
The modish Victorian challenge to design a bodice
The eta of manmade dress material: 1900-2000
Clothing of importance: The tuxedo and the suit since 1800
Investigating the history and evolution of the hat
Exploring the differences between UK urban and rural fashion design over the last two decades
Historical importance of fur with respect to clothing
Use of alternative materials for clothing

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Children’s Apparel Dissertation Topics

Any form of clothing designed specifically for children can be categorized as children’s apparel. It should be noted that children’s clothing is almost always more sensual and funky than adult clothing. In recent times, gender-based children’s clothing has attracted substantial attention in the world of fashion.

Nonetheless, children’s fashion is an extremely diverse and imaginative market that presents attractive business opportunities. Children’s fashion incorporates emblematic and symbolic imagery – especially relating to the fairytale, folk-lore, and hero-worship, more than any other type of Western clothing. Below are listed some key debates, ideas and discussions which would make enjoyable and challenging research topics :

Modern sociology of children and consumption
Investigating the clothing needs of children with disabilities
A qualitative study about fashion trends in Western children clothing
Moral Failure: How media portrays teen girls as a symbol of sex
School uniforms designs – Society’s attitudes and perceptions
Embracing ambiguity in the historiography of children’s dress
Sweet girls and cool boys – A qualitative study to understand the relationship between children’s clothing and gender
The origin of the motif
Chains, T-Shirts, and baggy trousers: The meaning of skateboard culture
Halloween: Fashion and the children’s imagination
Superheroes: Symbolism and representation in fantastic fashions

Fashion Entrepreneurship Dissertation Topics

A person who owns and possesses a fashion idea, venture or enterprise is a fashion entrepreneur. The activities of a fashion entrepreneur are confined within the boundaries of the fashion industry.

Creating knowledge-sharing platforms and addressing structural and social issues are some of the most important fashion entrepreneurship elements. Starting a new fashion business can be extremely daunting, especially if the economic climate is not suitable. There is a wide array of dissertation topics available under this particular field of study:

Analyzing fashion design entrepreneurship – Challenges and Opportunities
Factors affecting the performance of small and medium-sized enterprises in the UK fashion and culture industry – A case study of any five enterprises
The impact of digital marketing on the performance of small and medium scale fashion business organisations in the UK
Studying iconic women entrepreneurs engaged in the fashion industry
Fashion enterprise and entrepreneurship education – Guidance for potential fashion entrepreneurs
Developing a viable business plan for a fashion brand
The making of the female entrepreneur in the world of fashion
To study the failure and success factors affecting apparel businesses.
The importance of the role of trade fairs in the international fashion business
Social media marketing for luxury fashion brands
Contemporary issues in fashion marketing

Important Notes:

As a fashion and culture student looking to get good grades, it is essential to develop new ideas and experiment with existing fashion and culture theories – i.e., to add value and interest in your research topic.

Fashion and culture are vast and interrelated to many other academic disciplines like civil engineering , construction , law , and even healthcare . That is why it is imperative to create a fashion and culture dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation , as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best fashion and culture dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample fashion and culture dissertation topics to get an idea for your own dissertation.

How to Structure your Fashion and Culture Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analyzing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths while identifying research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods and data analysis strategy .
Findings and Analysis: Findings of the research are analyzed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature. Recommendations with regards to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: Make sure to complete this by your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find fashion and culture dissertation topic.

To discover a fashion and culture dissertation topic:

Analyze cultural influences on fashion.
Explore historical and contemporary trends.
Consider cultural appropriation debates.
Investigate sustainability in fashion.
Examine fashion’s role in identity.
Select a topic resonating with your passion and research scope.

Guidelines For Writing a Dissertation on Fashion Designing

Guidelines For Writing Dissertation on Fashion Designing

When writing a dissertation on fashion design, there are many important guidelines to follow. First, you should choose a topic that you are interested in. Also, you should consider the limits of the study area. A dissertation on fashion design can involve research on many different aspects of the field. For example, fashion problems are often connected to broader social and economic issues. You should mention these in your proposal.

Research methods in fashion design

Understanding the research methods involved in fashion design is essential for professionals working in the industry. During the design process, there are three main stages to complete: a research proposal that describes the topic and research methods, the research project itself, and the written research report. The research proposal should include the purpose of the research, working definitions, and a review of the literature. The research project should also document the results, including implications.

Primary research aims to gather unique data about the market, including consumer demand. This method is labour-intensive but rewards a high quality of data. It allows businesses to observe consumers in their natural environments to better understand what they want. In some cases, it can identify areas for growth and new markets. In other cases, it helps identify customer segments.

Research in the fashion industry

Research in the fashion industry includes a variety of subjects, including apparel design, clothing economics, clothing history, and consumer behaviour. Besides studying the needs of consumers, research also helps fashion entities develop marketing plans. This allows them to improve their products and services based on the needs of their consumers.

Creating a research paper title

The first step in writing a fashion dissertation is to come up with a topic. The topic should be something related to your subject area or niche. It should also be something that readers would be interested in reading. Moreover, it should be something that would allow you to present your ideas and arguments, and also allow you to conduct research and analyze data on the topic. A good dissertation topic for fashion designing would have a wide research scope, include a significant amount of references, and be relevant and informative.

Once you’ve come up with a general topic, you’ll need to come up with a specific thesis statement. The thesis statement is crucial in this process, as it guides the direction of your essay. Make sure to think deeply about your topic and come up with a statement that captures the theme of your dissertation.

Choosing a topic for your dissertation on fashion design

Choosing a topic for your dissertation on fashion design depends on how well you understand the subject. How to Write a Dissertation in Fashion Marketing? You should be able to pinpoint the gaps in your research and choose a topic that will communicate your idea effectively. As a rule of thumb, a dissertation title should be catchy, short, and attractive to the reader.

Choosing a topic that suits your interests

When writing a dissertation, it is vital to choose a topic that reflects your interests and needs. It is important to choose a topic that is challenging yet allows you to express your personal opinions. For example, you might choose to write about the ancient history of fashion or the latest trends. However, you must keep in mind the demands of your teacher.

One of the most important rules when writing a dissertation on fashion design is to choose fashion dissertation topics that you are interested in. It can be difficult to write a dissertation about a topic that does not interest you. You can choose to write about trends in the fashion industry or a specific niche of the industry.

Creating a dissertation proposal

A dissertation proposal is a summary of the important aspects of your research. It also outlines the structure of your thesis. It should be specific and define the area of focus for your research. If you are looking to do research in the field of fashion, a dissertation proposal can help you define your topic and direction. Whether you want to investigate student fashion, pets, or men’s neckwear, you’ll need to create a proposal that clearly states your research question.

In writing a dissertation proposal, make sure to be concise and avoid complex language. Remember that your reader is not an expert on the subject; you need to be able to explain your work in a manner that your supervisor can understand. In some cases, your proposal may need to contain additional bits, such as a personal development objective or a structural outline. It’s also a good idea to check the brief for additional requirements.

Jesse Pinkman is a research-based content writer, who works for Cognizantt, a globally recognised wordpress development agency uk and Research Prospect, a Tjenester til at skrive afhandlinger og essays . Jesse Pinkman holds a PhD degree in mass communication. He loves to express his views on a range of issues including education, technology, and more

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100+ Fashion Dissertation Topics and Ideas – 2024

Table of Contents

Your love for designs and passion for stitching brought you to your dream fashion institute. But you had the least expectations that here you may also have to write a dissertation paper. Well, this is the reality, whether you like it or not.

Now, instead of procrastinating, it is better that you start working on the dissertation as soon as possible.

It is understandable if you have questions regarding the same keep reading this blog to the end. It intends to give you an overall idea of doing a fashion dissertation alongside highlighting the core areas of the dissertation and the most relevant topics for you.

So, let’s get started.

Fashion and Its Importance

Although fashion is fleeting and doesn’t significantly contribute to social progress, it does fulfil two essential needs for most people.

The first is the need for “acceptance.” People often make snap judgments about others based on their appearance, including their clothing, hairstyle, footwear, and behaviour in public. Individuals may face rejection if they do not possess desirable qualities that align with societal norms.

The second is “novelty”. Creating a new fashion trend or adopting an established one is always welcomed and valued by society. People with these traits are seen to be progressive, trendy, and up-to-date, whereas society labels others who do not adhere to these trends as orthodox.

This should explain why research is important in fashion.

Significance of Research in the Fashion Industry

The fashion industry might look very glittery afar, but it is not always about the glitz.

As a fashion designer, your primary focus should stay on how to make beautiful fashion trends and live up to modern fashion needs. But alongside, you must also ensure you have the technical knowledge of the market, and only then will you taste real success. So, a fashion dissertation will be the perfect medium of digging deep using data and analysis techniques.

Moreover, the fashion industry is constantly changing and getting better, it is important to constantly evaluate your competition. Therefore, you must constantly be on the lookout for fresh trends.

Your final semester research paper will help you better understand your area of interest by letting you know what you can do and what work has previously been done in the field.

On that note, let’s discuss the scope for fashion dissertations and research.

Evolution of Fashion

The late 1700s and the early 1800s saw the creation of some of the earliest examples of fashion design. For the French Queen Marie Antoinette, a dressmaker was employed. She ultimately decided to create her own store in Paris, where she sold her work to locals. The French Revolution caused her to flee to London, which jeopardised her fashion career.

The art of fashion involves designing various clothing items such as shirts, dresses, skirts, and trousers and selecting accessories, colour schemes, and materials to create a complete appearance. Fashion designers have different collections, but all follow a similar design philosophy. The ancient Egyptians and Romans were pioneers in perfecting their appearance and designing specialised clothing items to showcase their status, wealth, or profession. For instance, Roman ladies wore Pallas, shawls draped over their heads, while the men wore Togas, circular garments draped over their bodies.

Fashion design is thought to have started in the 19th century with a man named Charles Frederick Worth who sewed his own label sewed into apparel that he designed.

Worth decided on the course that fashion would soon take. Soon, the practice of designing began to grow, with artists creating sketches of garments for potential clients. These sketches are now created by designers who then create clothing samples for interested parties to try on. The affluent clientele ultimately decides if they want the item created based on these sketches.

Here’s a glimpse of the fashion through the years –

The Social and Cultural Impact of Fashion

Fashion plays a number of roles in society since it has integrated seamlessly into human civilisation. When a farmer is seen wearing skin-tight pants, it is clear that fashion has affected the village’s residents as well as the community at large. On the other side, if celebrities and other Haute couture designers are influenced by the ethnic clothing of a certain region, then society has influenced fashion and vice versa.

According to a recent study, more than 50% of the younger crowd closely follows the most recent fashion trends. They are also the ones that buy first and help a new fashion design become fashionable.

But everything has a positive and negative side. So does fashion. The same is discussed below –

Positive Impacts of Fashion

The ever-evolving fashion trends foster an environment of healthy competition that motivates the following generation of fashion designers and other related professionals to put in a lot of effort and produce innovative and relevant new ideas.
It opens up new work prospects for a large number of aspiring fashion students.
The wearer’s appearance is improved by the modern, fashionable formal attire, which also gives the wearer the assurance needed to perform well, particularly in an interview.
An average individual might become extraordinary thanks to the latest fashion trend.
In order to avoid being unrecognised, it provides the wearer with identification.
Last but not least, it offers a chance to meld many cultures and traditions.

Negative Impacts of Fashion

Traditional design and accompanying culture are vanishing as a result of an obsessive focus on the latest fashion trends.
The Western fashion culture has a far greater impact on the younger generations.
The latest fashion trends, which are largely influenced by Western and Bollywood culture, cause confusion in the minds of the younger generations, leading to a lot of them engaging in antisocial behaviour.
These new fashion trends also impact younger generations’ psychology; hence, if they do not adopt them, it negatively impacts their minds and increases their likelihood of developing psychological problems.

Ethical and Sustainable Considerations in Fashion

Ethical and sustainable fashion is a method of sourcing, manufacturing, and designing clothing that focuses on providing benefits to the industry and society while minimising environmental harm. Ethical and sustainable fashion begins in cotton fields and ends in the consumer’s wardrobe.

Sustainability is no longer simply a theory; it is a way to conduct business. Ecological and ethical fashion forerunners include companies like NOIR and Stella McCartney. Nowadays, a lot of businesses have adopted and incorporated the idea of sustainability. These businesses are aware that integrating issues related to society and the environment into their operations will benefit them in the long run.

Today, blogs, ethical fashion forums, and fashion shows are all centred on the idea of sustainable fashion. Profits and business are both factors in going green. It’s crucial for companies that promote sustainable and ethical fashion to honour their pledge. By doing so, they may uphold the business’s ethical standards and gain the confidence of the customer.

Explore Our Trendy Dissertation Topics to Write a Fashion Thesis with Flair

Whether you want to craft a flawless paper on the evolution of luxury brands or the cultural importance of streetwear, choosing the right topic is important. To make things easier, you can take a look at our collection to choose fashion dissertation topics that resonate with your passion and scholarly pursuits effectively.

Check This Fashion Dissertation Example

Fashion and Technology

Technological advancements in both design and manufacturing have made it possible to develop new materials and production methods. This has led to innovative fashion designs and the use of more environmentally friendly materials. Social media and online shopping have completely transformed the way consumers find and buy clothing. Virtual try-on technology has changed the way they choose what to buy. High street retail is no longer dominating the shopping process, and this shift may be irreversible. Fashion companies now rely on social media channels to promote their products and engage with customers.

Advancement of technology has brought in the following innovations in the fashion industry –

Clothing and accessories made using 3D printing now feature detailed and complicated designs that weren’t possible to make with conventional production techniques.
Thanks to technology, it is now possible to make biodegradable materials, which can be utilised to make more environmentally friendly and long-lasting clothing and accessories.
With the help of technology, one can now create recycled materials such as recovered polyester and repurposed plastic. These materials can be used to produce eco-friendly clothing and accessories.
With the ability to make personalised prints on cloth, digital printing enables designers to produce distinctive and striking designs.

Fashion and Globalisation

Globalisation has allowed consumers in Western countries to access a wide range of clothing options from large retailers who can easily update their inventory, negotiate international trade agreements, and easily distribute products worldwide. As a result, consumers tend to be more interested in corporate brands such as Nike, Victoria’s Secret, or Abercrombie & Fitch rather than the actual clothing itself. These brands use extravagant, pervasive, and hyper-visible marketing on high-tech electronic media to spread images of sex appeal, athletic prowess, coolness, or carefree happiness that consumers want to buy. However, the impact of globalisation on fashion creation is not as obvious.

Fashion images spread rapidly across the world through various media channels such as magazines, music videos, movies, the internet, and television, creating a global style that surpasses national and cultural borders. Blue jeans, T-shirts, sports shoes, and baseball caps are now worn by people all over the world, from Manhattan to African villages. The fashion systems of Asia, Africa, and the West all borrow stylistic and textile elements from each other. In rich countries, large malls offer a wide range of these fashion styles to customers of all ages, genders, races, careers, and subcultures, resembling modern global bazaars.

Fashion and Body Positivity

One of the biggest protests against the fashion industry’s lack of diversity and favourable self-images is the body positivity movement. The body positivity movement opposes how society promotes unattainable beauty standards and upholds the notion that all people should have a positive body image. The movement promotes the portrayal of all ethnicities, genders, sizes, and physical abilities.

The majority of models used by the fashion industry to promote new collections in publications, on TV and other media, and on catwalks have been young, female, and of the white, slender, and feminine kind. Sample-sized clothing in the fashion industry is normally between a size 0 and 4, which is not indicative of the regular body type. People began rebelling when studies and numbers began to emerge, demonstrating how people were being adversely affected by all of this.

The movement for body positivity is not the first to call for accepting all body forms. One of the earliest of its kind, the Victorian Dress Reform Movement, which took place between the 1850s and the 1890s, sought to eliminate the practice of forcing women to alter their bodies through the use of corsets. Women also pushed for the right to wear trousers at this time.

But today, the positivity movement is at its peak. Around the globe, models are working in the fashion industry of all shapes, sizes, and colours. Dresses are being made to suit all body types. The idea is to make everybody feel included. The most amazing fact is that today influencers are making a career out of it.

E-commerce and the Fashion Industry

The fashion industry is a major contributor to the global economy and has seen significant growth through eCommerce. With more companies going digital each day, competition in niche sectors is on the rise. This expansion surprises many, as the industry’s growth and sales have been impressive. The retail industry’s top priorities are exploring trends to boost sales and developing lead-generation strategies.

The fashion industry is experiencing major changes due to factors such as globalisation, technological advancements, and shifts in consumer behaviour. This article analyses relevant data and factors that will greatly affect the eCommerce fashion industry in 2022 and beyond to provide insight into its current and future state.

Fashion eCommerce pertains to the buying and selling of clothing and accessories through online platforms. This has provided a means of livelihood and has elevated the fashion industry among sellers, designers, producers, and merchants. The convenience and benefits of eCommerce have made it popular among retailers and consumers, especially during times of lockdown due to the pandemic.

The areas discussed above are the most relevant research areas in the field of fashion. You can also go for something else, like material selection for fashion, but the only advice for you is to make sure whichever area you choose is relevant enough to the industry’s needs.

The Most Relevant Fashion Dissertation Topic.

35 interesting fashion dissertation topics.

Fashion trends’ development in the 20th and 21st centuries.
The effect of social media on marketing tactics in the fashion business.
Influencers and fashion bloggers’ impact on consumer behaviour.
The relevance of traditional dress in non-western cultures.
The moral implications of rapid fashion and its environmental effects.
The origins of haute couture and how it influenced modern fashion.
How did the fashion scene of the 1990s start?
What kind of fashion sense was exhibited by the youth of the 1960s?
Are leather clothes progressively disappearing from the scene?
What is the evolution of leather jackets’ history?
Do animals play a significant role in the fashion industry? How far is it acceptable?
How did ties and bow ties come into being?
The psychology of cross-dressing: What is causing such high levels of transgender activity in contemporary society?
During the Cold War, opulent and royal fashions were popular.
Describe the impact of the media on what individuals dress.
What connection exists between fine art and expensive clothing?
What effect is the LGBTQ community having on the modern fashion industry?
How music has inspired Fenny Beauty’s effective operation is the subject of an icon case study.
How much of an impact do celebrities have on fashion trends: Beyoncé as a case study
Exceptional fashion brands’ Effects on prevailing fashion trends
Looking at whether the entry of designer goods in the fashion market has made them more affordable or if there is a market leak.
The development of high-ankle boots and leather
Lady Diana’s dress choice and its impact on society at the time
How is the modern smartphone influencing young fashion?
Is Justin Bieber the newest teen superstar and youth fashion icon?
Which old and new films have had a significant impact on society’s sense of style?
The impact of haute fashion on street style.
The psychology of fashion choices made by consumers.
Celebrity endorsements function in the fashion industry.
Political events’ effects on fashion trends.
Nostalgia’s impact on current fashion trends.
The connection between art and fashion.
Social movements’ effects on current fashion trends.
The development of menswear.
The portrayal of diversity in media and advertising for fashion.
The part gender plays in the fashion world and how it affects consumer behaviour.

Fashion and Culture Dissertation Topics for 2024

How is fashion reshaping western cultural values? Could you share your thoughts on it?
What is the reason for the increasing demand for natural fabric in 2021?
Impact of COVID-19 on the fashion industry
Difference between occasional shopping and obsession with shopping.
Comparative analysis of the fashion of royal families around the world.
The role of the fashion industry during coronavirus pandemic
The strong influence of western culture on political and cultural ideas of the current era
Influence of traditional wears on a society
Determine the relationship between culture, fashion and identity
Influence of western fashion on people across the globe
Share a significant connection between fashion and religion.
Crossover trends in the fashion industry
Influence of celebrations on the fashion industry
Impact of ethnic clothing on fashion trends in the UK and USA.
Tracing the social and cultural history of fashion to examine the fashion of modernity n the 21st century
Analyzing the clothing of reputable fashion writers
How eastern countries are adopting western fashion trends
The evolution of fashion trends in Eastern countries
Influence of western culture on the preferences and living standards of Asian consumers
Fashion trend introduces by the members of famous brands The Beatles.

Iconography Dissertation Topics

Influence of celebrity culture on high street fashion
The unique look of the Sixties and Beatle Mania
The rise of the sneaker
The role of plastic surgery play in the formation of an icon
List of celebrities as fashion icons
James Dean and the café culture
Personal signature looks of iconic fashion models
Punk, The Sex Pistols and Westwood
Why Kylie Minogues is known to have the image of the pop princess
Mad for Madonna: The high and low fashions of eighties pop culture
Fashion revolution bought by Audrey Hepburn in the society
Do you find Justin Bieber is the fashion youth for the teenagers
Evolution of ball gown in the society
The little black dress of Audrey Hepburn
Elizabeth Taylor: Queen of diamonds
Iconic feminine dress of Grace Kelly
Katherine Hepburn: The first lady of princess
Laurel Bacall’s seductiveness in pencil skirts, pleated trousers, blazers and silk blouses
Madonna: Costume culture
Marilyn Monroe: The Seven year Itch look

Fashion Design Dissertation Topics

The historical importance of fur in the fashion industry
Influence of digital marketing tools on the modern fashion world
Tuxedo and the suite since 1980
The evolution of swimwear from early to modern wear
The evolution of ball gown from the decades
Use of alternative materials for clothing
The modish Victorian challenge to design a bodice
Check Vs. Plaid
Bright street style trends
Textile and apparel resting
The emergence of T-shorts
Nylon- Most ravishing fashion innovation
The origin of maxi and mini skirts
Why do you think leather garments are going out of existence?
The concept of school dresses and designing
Evolution of beach-wear
How do you think Sari came into existence
Investigate the decline of the tie
How is formal wear becoming less prevalent in workplaces?
The origin of the waistcoat

Children’s Apparel Dissertation Topics

Twinning or mini-me trends
Unisex trends
Floral prints
Asymmetrical cut dresses
The role of a smartphone with designing fashion trends among children
Academic dress in the education arena
The demand of hair accessories like hair tiaras, hairpins, hair bands for children
Street style
Warm looks with embroidery
Impact of COVID-19 on children’s apparel
Ocean and sea themes for children’s apparel
Preference for easy movement, convenience and comfort in children’s apparel
Down Syndrome Toddlers: New face of UK fashion brand
Do you think personalised baby clothing is making its way to the forefront in the market?
Demand for organic clothing for young ones
Why are people shifting from fast fashion to children’s wear?
The obsession of trying adult look in children’s fashion wear
Boho-chic swimming costumes for the summer season
The origin of the motif

Fashion Entrepreneurship Dissertation Topics

State the factors affecting the performance of small and medium-sized enterprises in the culture industry and UK fashion. Explain it with a case study of any five enterprises.
Analyse iconic women entrepreneurs in the fashion industry
Developing a viable business plan for a fashion board
Social media marketing is the most effective tool for luxury fashion brands.
Fashion marketing and its contemporary issues
Describe the making of a female entrepreneur in the world of fashion
Challenges and opportunities of fashion design entrepreneurship
The role of trade fairs in the international fashion business
Discuss the challenges or issues faced by entrepreneurs in the fashion industry
The role of women in today’s fashion trends
Discuss the success and failure factors that are affecting the apparel business
Fashion entrepreneurship education: A guide on potential fashion entrepreneurs
The role of entrepreneurship in the fashion industry
Fashion design entrepreneurship: Necessary skills and solution for Creating a business
How clothes are becoming a way of showing the class of a person
Popular fashion trends followed by top entrepreneurs
What factors to consider for opening a new fashion business in the US or UK?
Influence of digital marketing tools on the growth of small businesses
Entering the era of liberalism: A closer look at the fashion trends of 1920s
Contribution of fashion entrepreneurship to the economic growth of the country

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Home » Blog » Dissertation » Topics » Fashion » Fashion Dissertation Topics (28 Examples) For Your Academic Research

Fashion Dissertation Topics (28 Examples) For Your Academic Research

Mark Dec 25, 2019 Jun 5, 2020 Fashion No Comments

A list of fashion dissertation topics is developed, which outlines the emerging trends and concepts in the field of fashion. Fashion is a routine trend in the style and the aspects of fashion can be both masculine and feminine. Our team of expert writers can help you in writing a dissertation of culture and fashion […]

A list of fashion dissertation topics is developed, which outlines the emerging trends and concepts in the field of fashion. Fashion is a routine trend in the style and the aspects of fashion can be both masculine and feminine. You can select any of the given topics to write your project on fashion topics.

Our team of expert writers can help you in writing a dissertation of culture and fashion from the research topics on fashion. We can help you in exploring the different areas pertaining to clothing, fashion and values.

A list Of fashion dissertation topics

Analysing the fashion trends in the current era and the role of women in it.

Examining the impact of fashion on youth from the celebrity’s life.

Analysing the role of fashion in reshaping the western cultural values.

Examining the evolution in the fashion trends in Eastern countries.

The analysis of the modern fashion of the 21st century represents the political and cultural ideals of the current era.

How has western culture influenced the living standards and preferences of Asian consumers.

Impact of ethnic clothing on fashion trends in the UK.

Exploring the role of fur with respect to clothing.

The evolution of swimwear from early to modern.

To study the use of alternative materials for clothing.

Investigating the needs of clothing of children with disabilities.

Examining the fashion design entrepreneurship focusing on the challenges and opportunities.

The role of fashion police experts shapes the way marketers advertise and promote their clothing to the public.

Investigating the today’s fashion from the lenses of fashion designers of yesteryear.

Fashion and function in the technological era.

Studying the cosplay evolution in the fashion world.

The influence of fashion on everyday life.

Role of economic issues shaping the fashion trends.

Studying the relationship between fashion, culture, and identity.

Can fashion be leveraged to communicate an ideology or characteristics of the personality?

How is fashion considered as a social equalisation tool?

Examining the fashion and modernity in the 21st century by tracing the cultural and social history of fashion.

Investigating the fashion system studying the descriptions of women clothing by reputable fashion writers.

To study the cyclical changes in fashion and its impact on consumerism.

Analysing the negative effects of fashion on the behaviour and attitude of people.

Investigating the views of youngsters towards the continuously changing fashion trends.

How eastern countries are adopting western fashion trends.

The negative effects of fashion on juvenile minds.

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100+ Fashion Dissertation Topics and Ideas – Free Consultation

Published by Alvin Nicolas at November 29th, 2022 , Revised On February 2, 2024

Fashion is an expression of style and dress that changes according to region and time. Unlike Muslim countries, where women must cover their faces with a Naqab, Chador, Burqa or a Hijab, Western women can wear jeans, tops and skirts as a fashion statement. Similarly, women in Japan wear Kimonos, which have long sleeves and reach from the shoulders all the way down to one’s heels.

The field of fashion and the industry that runs it could be an exciting area of research for many fashion students because of how fashion and culture depict people’s different aesthetic preferences around the globe.

Students who choose a fashion dissertation topic must have up-to-date knowledge and understanding of the trending fashion styles to make a solid impression on the readers.

To write an engaging fashion dissertation, fashion design students must keep a close eye on the latest developments and changes in the fashion industry.

You will need to gather all the relevant data and break it into specific, focused, and clear titles that match your research interests and preferences.

Choosing a compelling topic for a fashion dissertation will enable you to make a first good impression on the readers. You are at significant risk of underperforming your research if your chosen topic needs to be clarified and better defined.

Therefore, pick a topic you are passionate about and make a valuable academic contribution. If you have been looking for a unique and manageable fashion dissertation title, you have come to the right place.

Our fashion dissertation writing experts have compiled a list of the best topics to give you the head start you need.

This article lists 100 fashion dissertation topics to assist you in making a choice that will attract your examining committee. Here you go;

Other Dissertation Links: Nursing Dissertation Topics | Accounting Dissertation Topics | Project Management Dissertation Topics | Environmental Dissertation Topics

Topics for Dissertation on Fashion Entrepreneurship

Variables that influence the performance of small and medium-sized enterprises in the UK fashion and culture sector. Explain with a case study of any five companies.
The most successful marketing strategy for luxury fashion businesses is social media marketing – A critical investigation.
Describe the steps a woman takes to become an entrepreneur in the fashion industry.
Explain the difficulties or problems faced by entrepreneurs in the fashion industry.
Discuss the elements that determine the success and failure of the apparel industry.
What aspects should a new fashion business in the US or UK consider?
To what extent has co-creation in the global fashion industry been supported by digital technology?
What is the future of the “culture of co-creation” in the fashion industry?
What is the function of the culture of co-creation in small and medium fashion brands that engage in co-creation?
An exploration of premium brand co-creation and brand equity.
Collaborations between nations and across borders in the fashion sector.
Examining the relationship between consumer behaviour and organisational sustainability reputation: The case of the UK’s luxury fashion industry.
How has the development of digital marketing benefited the global fashion industry is discussed?
The role of digital media and entrepreneurship in developing new-age fashion.
Fashion industry case study: Analysing the factors affecting employee engagement and how it affects organisational outcomes.

Fashion and Culture Dissertation Topics

How are western cultural values changing through fashion? Could you explain your thoughts on this?
What is the cause of the increased demand for natural fabrics in 2022?
There is a difference between occasional and compulsive shopping.
A comparison of the wardrobe of royal families from other countries.
Fashion’s contribution to the coronavirus epidemic.
An exploration of the meaning of body piercings and tattoos in Western societies.
The habit of a lifetime: The dress of nuns and monks throughout history.
Have transgender models influenced the popular fashion industry?
Exploring the link between fashion and nudists.
The representation of gender in men’s and women’s fashion since the 1950s.
How eastern countries are adopting western fashion.
The changing fashion trends in eastern countries.
Examining fashion’s contribution to cultural sustainability.
The choices and standard of living of Asian consumers are under the influence of Western culture.
Presented by representatives of well-known brands, Those Fab Four.
Examining how public aesthetics, cultural connotations, and artistic aesthetics influence clothing design.
Examining the influence of western fashion on developing Asia.
How fashion influences students’ daily lives and helps them develop positive attitudes.
Modernist political and cultural beliefs are heavily influenced by Western civilization.
Examine the fashion of modernity in the twenty-first century by tracing fashion’s social and cultural history.
Determining the link between identity, culture, and fashion.
Young people’s exposure to celebrity culture and fashion through movies and television
What led to the development of the 90s world stage?

Fashion Marketing Dissertation Topics

The impact of fashion marketing on the brains of young people in the UK.
The Beatles had an impact on fashion marketing in the UK.
The impact of culturally influenced fashion marketing on consumer behaviour in Muslim countries.
How has the global fashion industry evolved thanks to the development of digital marketing?
A comparison between British fashion today and fashion marketing in the 1990s.
The impact of sleepers on the sales success of a high-end fashion company in the UK.
The impact of fashion marketing on the environment. How are our lakes being polluted by chemical waste from UK clothing factories?
The impact of supply chain logistics on brand identity and brand perception in the UK fashion industry.
Exploring the link between sport and fashion. A case study of Nike and its sportswear trends.
The function of social media marketing in the UK fashion sector is to change consumer preferences.
The evolution of ball gowns and how they disappeared from the British fashion scene.
What clothes did musicians wear in the 1970s? The most influential bands are examined.
Customers in the UK are influenced by colour when making purchases. Discuss
There are links between fashion, culture, and religion. How fashion marketing has destroyed religious and cultural beliefs.
The relationship between the fashion and beauty industries. The interaction between these two different spheres.

Best Fashion Dissertation Topics

What fashion phenomenon did the members of the famous band The Beatles bring into the world?
The social impact of fashion blogs and publications.
The position of women in society in the light of evolving fashion trends over time.
How useful are a fashion brand’s brand identity and image to business owners in today’s market?
How has the history of leather jackets evolved?
Do animals play an important role in the fashion industry? To what extent is this acceptable?
Lady Diana’s choice of dress and its impact on society at the time.
Is Justin Bieber the new teenage superstar and fashion icon of youth?
Which old and new films have had a major influence on society’s sense of style?
The centuries-old fashion trends that fools have worn
Analysis and study of the hat’s origins and evolution over time in terms of new designs.
Does today’s environment require good social media marketing for quality clothing?
Critically examine children’s fashion trends in the mid-1990s.
Over the years, wizards’ fashion tastes and traditional dress have evolved.
Historical analysis and study of men’s and women’s fashion have been conducted since the early 1800s.

Most Famous Fashion Dissertation Topics

The impact of counterfeit luxury goods on the high-end fashion sector.
Investigating the new fashionable lifestyle of working from home: What is the cost-benefit analysis of working from home?
Examining the recent growth of the wig fashion industry.
How big is the booming cosmetics sector, and what impact does it have on the economy?
A case study of Serena William illustrates how clothing reflects the empowerment of the modern woman.
How does fashion influence consumer mentality?
A case study on Taylor illustrates how teenagers’ musical tastes are influenced by style.
Examining the link between royalty and fashion during the reign of Queen Elizabeth.
How tyrants and monopolists controlled the fashion industry after the Second World War?
Examining the meaning of clothing as a symbol of culture, prestige, and aspiration.
The function of creativity and innovation in the functioning of the fashion industry.
A comprehensive guide to buying upmarket, stylish textiles.
The effect of clothing choice on the thought process.
A comparison and contrast of European and African fashion.
Examining the effects of fashion trends on the operation of a business.

Custom Fashion Dissertation Topics

Exploring the links between culture, identity, and fashion
What connection can be made between religion and fashion?
A list of famous people who have influenced fashion trends and are considered fashion icons.
The link between the promotion of fashion brands and plastic surgery.
An investigation into how fashion trends affect the mental health of a community.
The contribution of nylon to innovation in the fashion industry.
Examining the disappearance of some fashionable garments. The case study of the tie.
The idea of collaborating on fashion for expensive school uniforms.
The difficulties faced by an entrepreneur in the fashion industry.
The comparison of how men and women promote fashion designs.
Learn the skills you need to succeed in your fashion business.
Why choosing a style for a wedding ceremony is crucial.
How has the fashion industry generated jobs for the youth?
How is the attire influenced by the seasons of the year 2022?
Why has the use of formal attire decreased at work?

Fashion Design Dissertation Topics

The role of fashion writers in promoting fashion trends.
The contribution of festivities to the American fashion industry.
The influence of ethnicity on fashion trends.
A link between poverty and style.
An examination of the dress trends of royal families worldwide in comparison.
The influence of royal families on fashion trends.
Madonna as a case study in costume culture.
Does the fashion industry’s future look promising, given the growth of the internet?
Examining the socio-cultural history of fashion to understand its evolution.
Why is American and European clothing so different from Asian fashion?
The impact of fast fashion on workers in Chinese garment factories.
The contribution of politicians to the growth of fashion.
The fetishization of black people by modern fashion
The impact of fashion on the mental health of adolescents
Why is there such a strong dislike of Zara and Bershka?

Fashion Dissertation Topics about Fashion Industry

Who has the greatest influence on contemporary fashion?
How do famous people influence fashion?
The influence of feminism on fashion and fashion brands.
Which period in fashion was the worst? And why?
Why do certain clothes last for decades while others never sell out?
Clothes from the past that are currently in fashion.
How the music industry influences fashion.
How should you dress for your body type?
Why are fashion shows necessary?
An examination of the contributions made by the fashion icons of the 1970s.
The different identities of the kings of the world and their royal garments.
Material unions: The origins and development of the English wedding gown.
A discussion of how vintage trends have influenced the modern fashion industry.
The use of jewellery in the upmarket fashion industry.
The influence of capitalism on fashion.
How does TikTok influence fashion trends?
How does fashion factor into the political discussion?
The fashion industry’s response to Coco Chanel.
Why is Jean Paul Gaultier frequently referred to as the fashion world’s “enfant terrible”?

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Why is it Important to Choose the Right Fashion Dissertation Topic?

The title of your dissertation is of great importance as it informs the reader about what you aim to achieve with your research project. The goal orientation of the research, i.e., the type of goals it is intended to pursue, should be evident from the choice of topic.

Thus, from the perspective of the topic, the status of problem research and possible trends in development can be gleaned. If the choice of topic merely states a fact and does not indicate the goal orientation of the study, the research may not be worthwhile.

Similarly, if previous researchers have done more thorough research on your selected topic, and when there are limited to no reliable and authentic sources to use as evidence for your claims, you should avoid such a topic.

In a nutshell, the first thought explosion after an accumulation of thoughts is the topic selection. Good topic selection is a prerequisite for the work’s success and can increase the effectiveness of the research.

Need help with your dissertation project? Have no idea where to start? Our expert dissertation writers can provide you with several unique and intriguing fashion research ideas, research proposal writing service , work on your dissertation, and help you achieve your desired grade doing the things you love the most.

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Frequently Asked Questions

Why do people get bored by a fashion after some time.

People get bored by fashion over time due to human nature’s tendency for novelty and variety. Once a trend becomes common and loses its initial excitement, people seek new experiences and trends to satisfy their desire for change and individuality.

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Fashion is a form of art that involves creative ideas and aesthetics to produce distinctive and innovative designs. Fashion design students are artists who use various techniques and materials to create wearable art pieces that reflect their unique vision and creativity.

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To achieve the degree goal, students need an effective and clear dissertation. Here we provide a complete guide to writing dissertations with examples. Visit our fashion dissertation examples below.

Example 1: Effect of Brand Love on Consumer's Buying Behaviour

Example 2: Impact of Leadership Style on Professional Satisfaction of Nurses: A Case Study Note : Below is a complete guide with some more examples and tips for you to ace the skill of dissertation writing in fashion.

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What is Fashion Dissertation?

A fashion dissertation is an academic research paper focusing on a particular fashion topic or issue. It typically involves conducting original research, analysing data, and presenting findings and conclusions in a written report.

Fashion dissertations contribute to the existing body of knowledge in the fashion field and demonstrate the author's mastery of research methods and critical thinking skills.

It covers various topics, including consumer behaviour, marketing, sustainability, technology, culture, and history. Fashion dissertations are typically written by students pursuing a degree in fashion or a related field, such as marketing, business, or cultural studies.

Also, fashion dissertation ideas help students identify gaps in existing research and identify areas for investigation. Fashion research contributes to industry knowledge and enhances industry understanding.

The fashion dissertation examines the impact of sustainable fashion practices on consumer behaviour, focusing on consumers' attitudes and behaviours towards eco-friendly fashion.

Here are some fashion thesis examples for students to find the best dissertation topic.

Bachelor Fashion Dissertation Examples

The Influence of Social Media on Fashion Trends: An Analysis of Instagram's Impact on the Fashion Industry
Sustainable Fashion: An Exploration of the Use of Natural Dyes in Textile Production
Fashion and Body Image: An Analysis of the Impact of Body Diversity in Advertising Campaigns
The Role of Fashion in Cultural Identity: A Case Study of Traditional Dress in India
The Effects of Celebrity Endorsements on Consumer Behaviour: A Study of Fashion Collaborations with Celebrities
Fashion and Technology: An Investigation into the Use of Augmented Reality in Fashion Retail

Master Fashion Dissertation Examples

Sustainable Fashion: An Analysis of the Implementation of Circular Economy Principles in the Fashion Industry
Fashion and Gender: An Exploration of the Relationship Between Gender Identity and Fashion Design
The Impact of Luxury Fashion Brand Collaborations on Consumer Behaviour: A Case Study of H&M's Designer Collaborations
The Future of Fashion Retail: An Investigation into Virtual Reality in Online Fashion Shopping
The Intersection of Fashion and Technology: An Analysis of Wearable Technology in Fashion Design
Fashion and Sustainability: An Evaluation of Consumer Awareness and Behaviour Towards Sustainable Fashion in the UK

PhD Fashion Dissertation Examples

Sustainable Fashion Business Models: An Analysis of Sustainability's Role in Fashion Companies' Business Strategies
Fashion and Culture: An Investigation into the Influence of Cultural Identity on Fashion Design
Fashion and Technology: An Exploration of the Use of Artificial Intelligence in Fashion Design and Production
Fashion and Globalisation: An Analysis of the Impact of Globalisation on the Fashion Industry
Fashion and Identity: An Evaluation of the Role of Fashion in Shaping Individual and Group Identity
The Politics of Fashion: An Investigation into the Use of Fashion as a Form of Political Expression and Activism

Fashion Dissertation Writing Tips: A Step-by-Step Guide

Writing a fashion dissertation can be challenging and time-consuming. It requires significant research, analysis, and critical thinking to produce a high-quality dissertation. In this guide, we provide you with tips and strategies to write a successful fashion dissertation .

Write a Strong Thesis Statement for a Fashion Dissertation

A strong thesis statement is the foundation of a successful dissertation. It provides the central argument or main idea that guides the research and analysis presented in the dissertation. When writing a fashion dissertation, a strong thesis statement is essential to demonstrate your knowledge and understanding of the fashion industry and its impact on society.

Conduct Appropriate Fashion Dissertation Research

Conducting appropriate research is crucial to writing a successful fashion dissertation. The research process provides the foundation for your dissertation. It allows you to gather information and evidence that supports your thesis statement and contributes to the existing body of knowledge in a fashion. Research requires careful planning, critical thinking, and attention to detail.

Select the Content for the Fashion Dissertation to Include

Picking content to include in a fashion dissertation is critical to the writing process. It involves the most relevant and significant information that supports your thesis statement and provides insights into the fashion industry. Selecting appropriate content requires careful planning, critical thinking, and a deep understanding of the topic you are exploring.

Make Sure Arguments are Supported by Evidence

Evidence provides credibility to your arguments and helps persuade the reader to accept your claims. However, not all evidence is created equal, and choosing relevant, credible and supportive evidence is essential.

Proofread and Edit Your Fashion Dissertation Draft

It is a crucial step in writing a successful fashion dissertation. It involves reviewing your work for errors, inconsistencies, and weaknesses in your arguments. Proofreading and editing for a dissertation require careful attention to detail, a critical eye, and a willingness to revise and improve your work.

By following these guidelines, your dissertation is of the highest quality. It reflects your fashion expertise and contributes to the existing body of knowledge.

Conclusion

Fashion dissertations cover a wide area of the field, from sustainability practices to the role of social media in shaping fashion trends. Ultimately, a successful fashion dissertation contributes to the existing body of knowledge and perspectives on the complex and dynamic world of fashion. We hope that this guide provides you with inspiration and guidance as you embark on your own fashion dissertation journey.

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117 Awesome Fashion Research Topics: Inspirational Ideas List

Finding some decent fashion research topics that you can use for your next papers is not easy nowadays. You want something new, something original. Your classmates are probably scouring the Internet as we speak, so why are you still wasting time? Take a look at our long list of 117 exceptional fashion research topics and choose the best one right now.

What makes our topics different, you ask? Our experts are constantly updating the list and adding new ideas. This means you will always be able to find an original idea here on this page. We will soon be adding new topics for 2023, so stay tuned!

What Is The Fashion Research Paper?

Keep in mind that finding some great fashion topics to write about is not enough. You need to be able to create a well-organized, concise research paper. To help you do just that, we will show you the 8 main parts of a research paper:

Title page (or cover page) Start with a hook to catch the attention of your readers, then talk a bit about the background of the problem and present your thesis. Literature review. Here, you will need to demonstrate that you have analyzed the literature related to the topic and that there is a gap in knowledge that needs to be addressed. Research In this section, you will explain in great detail all the methods you have used to gather the data. Be as specific as possible. Data analysis. This is the section where you present and analyze the data. Be objective and avoid discussing the results. This is the section where you can discuss your findings and prove how your research results back your thesis. Don’t forget to acknowledge the limitations of your research. Restate your thesis and summarize your research and findings. Show your readers how your findings answer the research questions. References page. This is where you list all the resources you have used to write your research Make sure you don’t miss any.

Now that you know the overall structure of a research paper, it’s time to give you some excellent topics to write about:

Brand New Fashion Research Paper Topics

We will start our list with the brand new fashion research paper topics. These have been added to the list recently, so you can pick one right now knowing that it’s original:

Fashion in Ancient Rome
The impact of Jane Austen on the world of fashion
Swimwear in the 1980s
Using bizarre colors in fashion
The rise and fall of the jeans
Peer pressure related to fashion trends
Social networking and fashion
The life and work of Giorgio Armani
Talk about hippie fashion
Fashion in Islamic religions

Interesting Fashion Topics To Write About

If you are looking for something out of the ordinary, we have a long list of interesting fashion topics to write about. Take a look at the following ideas:

The rise of the Chanel brand
Does price reflect quality?
Fashion in Ancient Egypt
The sense of fashion in women
The link between art and fashion
Discuss ethics in fashion
The relationship between style and money
The role of clothes in your culture
Interesting fashion hacks

Fashion Research Topics 2023

In the fashion research topics 2023, you can find topics that were greatly appreciated in 2023. These may or may not be as appreciated in 2024 though:

Fashion in developing countries
Research smart casual fashion
Compare Asian fashion with American fashion
Fashion and aesthetics
Marketing a new brand of clothes
Fashion in vlogging
What are cycles in fashion?
The rise of the Versace empire
Fashion in Paris

Advanced Fashion Topics To Discuss

We also have a list of more advanced fashion topics to discuss. Just keep in mind that the following topics are not easy to write about. But as an option, you can buy a dissertation on any topic.

Negative effects of fashion on the environment
Forecasting new trends in 2023
Celebrities and fashion
Negative effects of fashion on the human psychology
Influencer marketing of fashion products
Fashion from a religious standpoint
The place of leather in fashion in 2023
Largest fashion shows in the world
The importance of Fashion Weeks in Eastern Europe

Fun Research Topics On Fashion

Who said a research paper can’t be fun? Choose one of these fun research topics on fashion and start writing the perfect paper today:

Fashion in 1990s media
Funny fashion mishaps
Men in fashion advertisements/commercials
Fashion in medieval times
Crossover fashion in 2023
Can you start a fashion business?
Fashion in the royal family (the UK)
Fashion and school uniforms

Important People In Fashion

One of the easiest ways to write a research paper in the field of fashion is to research an icon. Here are some important people in a fashion that you can talk about:

Karl Lagerfeld
Stella McCartney
Audrey Hepburn
David Bowie
Princess Diana
Charles Frederick Worth
Harry Styles
Kim Taehyung
Coco Chanel
Designer Paul Poiret

Fashion Research Paper Topics For High School

If you are a high school student, you need some easier topics to write on. Check out these fashion research paper topics for high school and pick the one you like:

Fashion in Ancient Egyptian times
Michael Jackson’s fashion
Fashion in Western Europe
Fashion at the workplace
Fashion in schools in the UK
Discuss fashion in North Korea
Luxury products and the human brain
Fashion trends and the science that explains them

Captivating Fashion Design Research Paper Topics

In case you want to discuss fashion design, we have a nice list of captivating fashion design research paper topics right here. All these topics are, of course, 100% free to use:

Fashion in the LGBTQ community
Fashion in Nazi Germany
Fun facts about beachwear
The role of Versace in fashion
New York as a fashion center
Effects of Tik-Tok on fashion
The origins of ethnic clothing
Mixing 3 styles the right way
Fashion and sexism in 2023

Fast Fashion Research Paper Topics

Don’t want to spend a lot of time working on that research paper? No problem! Simply choose one of these fast fashion research paper topics:

The role of politics in fashion in the United States
Talk about wedding ceremony fashion
Talk about trends in baby clothing in the United Kingdom
The role celebrities play in fashion marketing
Talk about 3 iconic fashion characters
An in-depth look at fashion in the punk world

Fashion Topics To Research In 2023

It’s time to think about the topics that should work great in 2023. In fact, our experts have already compiled a list of fashion topics to research in 2023:

Talk about the notion of “invisible branding” in fashion
Research women’s fashion in the 1980s
The role played by art in fashion trends
Research 3 major fashion companies
Talk about the low rise fashion trend
Discuss the women’s oversized bomber jackets trend

Fashion And Marketing Research Topics

As you probably know, fashion and marketing go hand in hand. Take a look at our latest and most interesting fashion and marketing research topics right here:

Fashion marketing on social media
Fashion marketing in the 1960s
Effective marketing strategies for luxury products
Style vs. functionality in marketing
Marketing and fashion cycles
The role of fashion in TV commercials

Fashion Ideas For College Students

College students should research topics that are more complex in nature. Don’t worry though; we have more than enough fashion ideas for college students:

Research the hoodies under blazers fashion trend
Compare Asian and European fashion
Research Jane Austen’s style
A closer look at minimalist fashion
The beginning of the Haute Couture
Fashion and the Internet

Unique Ideas Related To Fashion

This list of topics has been revised recently to make sure all ideas are unique. So, if you’re looking for unique ideas related to fashion, you have definitely arrived at the right place:

Analyze the cropped cardigans trend
Research the plus-size fashion industry in Indonesia
The impact of feminism on fashion
Social issues caused by fashion
Fashion and cheap labor
Effects of religion on fashion

Easy Fashion Essay Topics

If you want to make sure you ace that research paper, you should find an easy topic to talk about. Take a look at these easy fashion essay topics and pick one today:

Discuss the notion of “color blocking”
Fashion trends during World War II
The evolution of men’s suits over the last 100 years
Fashion and child labor
What is organic clothing?
Talk about the rise of wig fashion

Creative Fashion Research Questions

Professors really appreciate creativity, so you should definitely go through this list of creative fashion research questions:

A closer look at the puff sleeves trend
The Kardashian family’s impact on fashion
How did Chanel rise to fame?
Sustainability in the fashion industry
Fashion and body types
Interesting fashion trends in Dubai
Talk about fashion in the armed forces

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List of Best Fashion Dissertation Topics and Examples

Fashion Dissertation Topics: If fashion design is your major in university, you have to come up with some fashion dissertation topics to research about your chosen area of study. Before choosing to do a fashion research title, you must decide first what the focus of your dissertation will be. You can choose to do either […]

Fashion Dissertation Topics : If fashion design is your major in university, you have to come up with some fashion dissertation topics to research about your chosen area of study. Before choosing to do a fashion research title, you must decide first what the focus of your dissertation will be. You can choose to do either research on the history of fashion in your chosen era or a look into the various fashion designs during different time periods.

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Graphic Design Dissertation Topics Ideas

Here is the list of Fashion dissertation topics in various popular categories:

Table of Contents

Sustainable Fashion

The impact of sustainable materials on fashion design
Strategies for promoting sustainable fashion practices in the industry.
Consumer perceptions and behaviors towards sustainable fashion
Circular economy initiatives in the fashion industry
Ethical considerations in sustainable fashion production

Fashion Marketing and Branding

The role of social media influencers in fashion marketing
Brand positioning strategies in the luxury fashion segment
Consumer engagement through experiential marketing in fashion
The influence of celebrity endorsements on brand image
The effectiveness of digital marketing campaigns in the fashion industry

Fashion Retailing and Merchandising

The impact of omnichannel retailing on fashion consumption
Visual merchandising techniques for enhancing in-store experiences.
Strategies for optimizing inventory management in fashion retail.
The rise of pop-up stores as a retailing strategy in fashion
Consumer behavior analysis in online fashion retailing

Fashion and Technology

The integration of wearable technology in fashion design
Augmented reality applications in virtual fashion try-on experiences
Artificial intelligence in personalized fashion recommendations
Sustainable innovations in textile technology
Blockchain technology for transparent supply chains in fashion

Fashion History and Culture

Evolution of gender roles in fashion throughout history
The influence of subcultures on mainstream fashion trends
Cultural appropriation versus cultural appreciation in fashion
Fashion and identity expression among marginalized communities
The role of fashion in shaping societal norms and values

Fashion Psychology and Consumer Behavior

The psychology of color in fashion marketing and design
Impulse buying behavior in fashion consumers.
Body image perceptions and their influence on fashion choices
The role of nostalgia in fashion trends and consumer preferences
Fashion consumption as a form of self-expression and identity construction

Fashion and Sustainability

Innovations in sustainable textile production methods
The role of fashion brands in promoting sustainable consumption
Consumer attitudes towards eco-friendly fashion choices
Circular fashion models: challenges and opportunities
Collaborative efforts towards a more sustainable fashion industry

Fashion and Globalization

Cultural exchange and hybridization in global fashion trends
The impact of globalization on traditional craft industries in fashion
Transnational fashion corporations and their influence on local markets
Ethical implications of outsourcing fashion production to developing countries
Cross-cultural perspectives on beauty standards and fashion ideals

Fashion and Politics

Fashion as a form of protest and political expression
The use of fashion diplomacy in international relations
Political activism and sustainability in the fashion industry
Fashion regulations and their socio-political implications
The intersection of fashion, power, and social status

Fashion and Technology Integration

The role of AI and machine learning in predicting fashion trends
Virtual reality fashion shows and their impact on the industry
3D printing in fashion: challenges and opportunities
Smart textiles and their applications in wearable technology
The future of fashion retail: AI-driven personalized shopping experiences

Fashion and Identity

Fashion as a tool for self-expression and identity formation
Cultural appropriation in fashion and its impact on identity politics
Gender fluidity and inclusivity in contemporary fashion design
Subcultures and their influence on individual fashion identities
Fashion’s role in challenging societal norms and stereotypes

Fashion Journalism and Media

The evolution of fashion journalism in the digital age
Ethical considerations in fashion reporting and criticism
The influence of fashion bloggers and influencers on media coverage
Fashion magazines and their portrayal of diverse body types and identities
The role of fashion documentaries in shaping industry narratives

Fashion and Body Image

The impact of fashion industry standards on body image perceptions
Body positivity movements and their influence on fashion advertising
Plus-size fashion: challenges and opportunities in the industry
The portrayal of idealized beauty standards in fashion media
Fashion’s role in promoting diverse representations of beauty.

Fashion and Art

Fashion as wearable art: exploring the intersection of fashion and fine art.
Collaborations between fashion designers and contemporary artists
Fashion photography as a form of artistic expression
The influence of art movements on fashion design and aesthetics
Fashion exhibitions and their role in promoting cultural exchange.

Fashion and Technology Ethics

Ethical considerations in data collection and privacy in fashion tech
The implications of AI bias in fashion algorithms
Sustainable practices in the development and disposal of fashion technology
Ensuring inclusivity and accessibility in technology-driven fashion solutions
Regulation and governance frameworks for ethical use of technology in fashion

Best Fashion Dissertation topics ideas for college students

In doing research on fashion design in the past, you need to find as many facts as possible and compile them into an impressive overview. The same thing goes for your research on the current fashion industry. You need to gather all information about the industry and put them in easily readable fashion topics in the fashion industry dissertation.

Fashion trends further reflect the chains of importance, personal relationships, and social power structures inside networks. Finding some good fashion dissertation topics can be an overwhelming assignment necessarily because it must intrigue your supervisor.

Some examples and ideas of Fashion Dissertation Topics:

The evolution of fashion trends in the 20th and 21st centuries.
The impact of social media on fashion industry marketing strategies.
The role of fashion bloggers and influencers in shaping consumer behavior.
The cultural significance of traditional clothing in non-Western societies.
The ethical considerations of fast fashion and its impact on the environment.
The history of haute couture and its influence on contemporary fashion design.
The influence of street style on high fashion.
The representation of diversity in fashion advertising and media.
The role of gender in the fashion industry and its impact on consumer behavior.
The impact of globalization on the fashion industry.
The sustainability of luxury fashion brands.
The influence of technology on fashion design and production processes.
The impact of cultural appropriation on fashion design.
The representation of body image in the fashion industry.
The role of nostalgia in fashion trends.
Study of fashion: A chronological analysis and study of fashion among men and women since early 1800.
Dresses and style fashion: The dresses and styles followed by nuns and monks over the past decades.
Luxury clothing fashion: Does luxury clothing fashion require effective social-media marketing in today’s world?
New designs fashion: Analysis and evaluation of the history behind the invention of the hat and how it has changed over the eras with new designs.
Cinemas influenced fashion: What cinemas in the past and in today’s world have influenced society in terms of fashion to a large extent?
Fashion brand: Brand image and brand identity of a fashion brand, and how far are they helpful for entrepreneurs in today’s market?
Traditional dressing: Fashion sense and traditional dressing among magicians over the decades.
The influence of music on fashion trends.
The impact of economic recessions on the fashion industry.
The psychology behind consumer fashion choices.
The role of celebrity endorsements in the fashion industry.
The impact of political events on fashion trends.
The influence of nostalgia on fashion trends.
The relationship between fashion and art.
The impact of social movements on fashion trends.
The history of men’s fashion.
The influence of travel on fashion trends.
The impact of the fashion industry on employment and labor practices.
The role of media in shaping fashion trends.
The representation of masculinity in fashion advertising and media.
The impact of online retail on traditional brick-and-mortar fashion stores.
The influence of cultural exchange on fashion trends.
The impact of consumerism on the fashion industry.
The history of women’s fashion.
The role of consumer psychology in fashion branding and marketing.
The impact of consumer behavior on fashion industry innovation.
The role of sustainability in fashion branding and marketing.
The history of children’s fashion.
The influence of nostalgia on vintage fashion trends.
The impact of consumer nostalgia on fashion industry marketing strategies.
The role of storytelling in fashion branding and marketing.
The influence of consumer personality on fashion choices.

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Article Contents

1. introduction, 2. what is ‘digital fashion’, 4. ‘authorship’ in copyright v ‘authorship’ in fashion, 5. digital fashion designers, authorship and originality, 6. conclusions.

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Copyright and digital fashion designers: the democratization of authorship?

This research has been partly funded by the Finnish Cultural Foundation, Fulbright Finland and the Intimacy in Data-Driven Culture (IDA) project, which was funded by the Strategic Research Council of the Academy of Finland (funding decision no. 327391). Härkönen worked in the IDA consortium as a senior researcher in 2021–2022 and Särmäkari since 2019. We are grateful to Dr Tuomas Mattila and Dr Mikko Antikainen for their valuable comments on the early draft of this article. We thank the audience of the European Policy for Intellectual Property (EPIP) 2022 conference for their feedback on this research.

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Heidi Härkönen, Natalia Särmäkari, Copyright and digital fashion designers: the democratization of authorship?, Journal of Intellectual Property Law & Practice , Volume 18, Issue 1, January 2023, Pages 42–57, https://doi.org/10.1093/jiplp/jpac115

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Heidi Härkönen (LL.D., trained on the bench) is a postdoctoral researcher at the University of Turku Faculty of Law, with a focus on multidisciplinary and sustainable IP law research. Natalia Särmäkari (D.A.) is a postdoctoral researcher in fashion studies and design research at Aalto University School of Arts, Design and Architecture, specifically focused on digital fashion and the profession of fashion designer.

‘Digital fashion’ has been widely recognized by the fashion media and increasingly embraced by companies and institutions. This article gives a multidisciplinary perspective on copyright protection of digital fashion designs. It places particular focus on the concepts of ‘authorship’ and ‘originality’.

Authorship conventions of the traditional, physical fashion industry differ significantly from those of copyright law. In fashion, generally, authorship is hierarchic and includes many ‘gatekeepers’. However, in digital fashion specifically, authorship is more democratic and resembles its legal definition. This democratizes the authorship practices of fashion, bringing the concept of ‘author’ in fashion closer to the legal meaning of authorship. Moreover, certain practices of digital fashion designers suggest that it might be easier for digital fashion to comply with European Union copyright law.

The digital leap that the fashion industry is taking deserves to be recognized from an IP law perspective. The diverging meanings of authorship between law and fashion must be inspected to avoid various legal risks related to the ownership of fashion designs.

Copyright protection of fashion designs has been a popular topic of discussion within IP law, especially over the past two decades. This discussion has primarily focused on physical garments and accessories. However, fashion is now taking a digital leap. An increasing number of garments are designed using fashion-specific 3D software, producing digital 3D prototypes and samples for physical collections or digital-only clothing. Digital-only clothes can be worn in photographs or videos and in various virtual spaces. The rise of ‘digital fashion’ has been boosted by the global COVID-19 pandemic and the development of blockchain technology for creative industries. Lockdowns and restrictions have virtualized our lives, creating demand and opening new markets for digital(-only) fashion designs. 1

Although technological change is rapid and disruptive, the current regulatory framework is still somewhat built on the assumption of physical fashion products made by humans using traditional tools. 2 This article explores a few outstanding questions of IP law regarding the regulation of digital fashion designs and builds a bridge between legal research and the research that investigates data-driven fashion design. Generally, the principal method of protecting digital fashion designs is copyright. 3 This will also form the focal perspective of this article. ‘Digital fashion designers’ and their works are analysed from the following copyright viewpoints: (i) how the concept of ‘authorship’ is formed in fashion, and how it is related to authorship conventions in copyright law; (ii) the extent to which the author practices of digital fashion designers comply with the European Union (EU) standard of originality and (iii) the effects that authorship practices in digital fashion can have on fashion authorship in general and how the democratization discourse impacts fashion designers’ authorship from a copyright perspective. 4

The above-described viewpoints of ‘authorship’ and ‘originality’ were chosen as the focus of this article for the following reasons. Given that ‘digital fashion’ is not only a tool but also a novel fashion culture linked to digital culture, 5 the open-source attitude that characterizes the values of digital fashion designers 6 impacts their views of themselves as authors. This has an intriguing link to copyright: the research findings suggest that digital fashion designers’ perceptions of authorship are reminiscent of how authorship is understood in copyright, whereas the same cannot be said about authorship conventions in physical fashion design. In this article, the concept of authorship is viewed from two different angles: the terms ‘fashion authorship’ and ‘fashion author’ are used when referring to the understanding of authorship in the fashion industry, and the terms ‘copyright authorship’ and ‘copyright author’ when viewed from a legal perspective.

In addition to the issue of authorship, the emergence of digital fashion requires reconsideration of how the copyright law concept of ‘originality’ is viewed in the context of fashion. This is important, as originality is the only criterion for an identifiable subject matter to be protected under EU copyright, including the InfoSoc Directive. 7 Although, as recently ascertained, fashion designs only require the same level of originality as any other works to be protected under the InfoSoc Directive, 8 one cannot conclude that the door to copyright protection would always be open for (physical) fashion designs. One major reason for this is the functionality of physical fashion designs, which may occasionally undermine their originality. Nonetheless, when the result of a creative process is merely digital, the same copyright law arguments to which we are accustomed in the context of physical fashion may not apply.

This article provides a multidisciplinary approach to digital fashion design, combining the doctrinal study of law with fashion studies and design research. The focus of the doctrinal analysis is EU copyright law. Legal analysis is supported by a qualitative online survey of 42 ‘digital fashion designers’ and three ethnographically researched case studies. First, this article will introduce ‘digital fashion’ from an IP perspective in Section 2 . The methods and empirical research material used are outlined in Section 3 . Section 4 elaborates on the meaning of fashion design ‘authorship’, in the realms of both physical and digital fashions, and compares fashion authorship to copyright authorship. In Section 5 , the manner in which the evolution of authorship practices in (digital) fashion may affect the copyright protection of their creative efforts is assessed. Section 6 concludes the article.

Digital apparel has long existed in games and virtual reality (VR) platforms, where fashion choices are as social, expressive and economically vibrant practice as in the real world. 9 Lately, the use of designer-friendly digital 3D software and the design of virtual or ‘digital-only’ garments have increasingly gained ground in the fashion industry. 10 According to the proponents, practitioners and researchers of digital fashion, designing in and for the virtual realm, or the ‘Metaverse’ and ‘Web 3.0’, 11 enables unlimited creative experimentation, minimization of resources, participation of large communities in fashion production, an inclusive approach to bodies and identities and learning about garment construction as well as global accessibility of digitized archival fashion. 12 Although wearing digital-only clothing today remains a niche phenomenon, the use of the digital fashion paradigm in design and production processes is becoming normalized. 13 It is even anticipated that digital garments will replace perfumes and bags as the main revenue of luxury brands and become a new medium for designers to express their ideas without social limitations or economic boundaries. 14 Furthermore, blockchain technologies can turn virtual garments into unique pieces, investments and collectables. 15 The revolution of digital fashion can be further exemplified in the recent inclusion of digital 3D design in the curricula of numerous fashion schools, including Parsons School of Design. 16

When designing in and for the virtual space, designers create quantified representations and simulations of garments that are 3D files often containing the same material and shape data as the real garments. 17 Digital fashion designs are graphically represented and projected, normally through a display unit, such as a smartphone or a computer screen, in 2D form. 18 Digital garments can be worn in VR and augmented reality environments, games, online stores and museums, virtual fitting rooms and smart mirrors, providing ‘phygital’ experiences, merging physical and digital realms. 19 The physical studio turns into a virtual 3D software working space where avatars can be used as instruments instead of a mannequin or a fitting model. The avatars can also be the ultimate targets, the only bodies wearing the designs in simulations of real or surreal environments. The digital design includes prototyping and sampling phases, and in theory, the products can be sold before physical production, bridging the gap between design and consumption, as well as design and production.

If a digital design passes the threshold of originality, it can be considered an artistic work, warranting protection under the InfoSoc Directive, rather than the Directive on the Legal Protection of Computer Programs (2009/24/EC, Software Directive 20 ). 21 It is important to note that digital fashion designers typically do not create the code themselves, but rather use fashion-specific 3D software, such as CLO3D. The choice of software used for designing a digital garment has minimum, if any, effect on the copyright status of the resulting design. This is because the possibilities for designing generally depend on the designer’s skills to use such software, but not from the software itself. Copyright-wise, the situation does not differ much from an event where a designer is choosing tools to create physical garments. Therefore, the authorship/ownership of the code is a rather marginal issue when evaluating copyright protection of digital fashion designs. In the sphere of artificial intelligence (AI)–assisted ‘fashion design’, however, issues related to the authorship of the code become more relevant, as the designer might write the code and create the method for co-designing with computer and data. For the reasons described previously, assessing authorship of the software or code used for digital fashion design is excluded from this article.

Another factor to highlight in the context of digital fashion and copyright is that although digital fashion designs can be worn in various digital platforms, they are generally not created in these platforms. Instead, digital fashion designs are created by using fashion-specific 3D software, outside of these platforms. Correspondingly, the terms and conditions of digital platforms do not affect the designer’s status as an author, nor the protection status of the design. 22 Wearing digital fashion designs in social media platforms does not differ much from a scenario where a physical, copyright-protected garment is worn in a photograph or a video, which is then uploaded to a platform. It is also worth noting that the practitioners of digital fashion pursue ‘interoperability’, meaning that the same asset can be worn on different platforms, including social media, games and VR spaces.

In digital fashion design, copyright is increasingly relevant, as copyright protects creations (and indirectly, designers) from copying and piracy. Digital fashion significantly raises the possibilities for fashion piracy, as the copying of digital creations is generally much easier than that of physical fashion designs.

3.1 Overview

This article is partly based on a qualitative survey of 42 digital fashion designers and three case studies. The doctrinal study of law is applied to analyse these data, combined with relevant legal sources, from a copyright perspective.

The qualitative online survey was conducted between 30 January and 28 February 2020. A total of 207 digital fashion designers were approached through the online community Clollab 23 (105), Instagram and snowballing. A Google Forms survey included seven broad open questions, one anonymity question and three optional questions. The return rate was rather high, with 42 respondents. The majority (28/42) did not desire anonymity. The detailed information regarding the research project was presented in the introduction at the beginning of the survey, and informed consent was given by answering the survey. The original research material was analysed using reflexive thematic analysis. 24

The research material on the case studies was collected during 2018–2021. The cases are a Swedish company, Atacac; an Amsterdam-based Dutch-Finnish company, The Fabricant and a New York-based company, Superficial. The empirical research material comprises primary and secondary data. Primary data were collected through semi-structured interviews, ethnographic observation on-site and content produced by the cases, including talks, reports, plans, social media posts, streaming sessions and blog posts. The secondary data comprise media publications on the cases.

3.2 About the qualitative online survey

For many of the respondents, virtual fashion is a path to practice fashion design without physical requirements (studio, storage, machines, production facilities, etc.) and expertise in making clothes. Most have fashion design education, and some have lengthy experience in the fashion industry.

The survey findings reveal that digital fashion designers value the creative and organizational independence of their work. When designing digital-only garments, designers are not constrained by functional, material, financial, social or geographical requirements. As it will be illustrated further later, some of the values of digital fashion designers connect to the likelihood of their creations receiving copyright protection. Regardless of the immaterial nature of digital fashion, most designers emphasize the importance of physical fashion design and pattern-making knowledge as forming the basis of their work. Some designers juggle between the workability of the garments in the physical world and the visualization quality in the virtual world, which sometimes conflicts with physical detail requirements. Constituting a diverse group of fashion professionals, computer-generated imagery artists and amateurs, respondents do risk a gimmicky outcome if lacking refined digital craftsmanship and time. Many of the digital designers feel liberated in the digital design environment. As one of the participants described their work:

[…] [I]n my case physical body is completely forgotten. […] Within a virtual experience I would wear something I would never wear in real life, in digital fields people choose by emotion. In real life we are always constricted and limited in some way by our social environment. Again, the sense of freedom is what drives me.

Much like several other participants of the survey, the above-cited participant highlights the aspect of freedom of such design work. From a copyright perspective, this is interesting, as the creative freedom of the designer—both factual and experienced freedom—is an essential step for fulfilling the originality requirement and thus for protectability. 25 Moreover, the non-hierarchic nature of digital fashion design compared with the physical fashion design contributes not only to the freedom of design but also to the status of digital fashion designers as authors. Lastly, the authorship of digital fashion designers resembles the authorial role of artisans who originate the idea, design the structure and visual elements of the artefact and realize it themselves, using cultural knowledge and hands-on know-how. For example, one digital fashion designer described the authorial process in the following way:

[D]igital design […] combines imagination with sewing techniques and incorporates the production process into the design. This strengthens the link between design and production.

3.3 About the case studies

Atacac developed an upside-down process of designing, presenting, selling and producing garments. Inspired by the possibilities of designer-specific 3D software, Atacac primarily creates and sells their garments virtually, with minimum inventory, producing pre-ordered items on-demand in their in-house micro-factory. As Atacac produces garments for both physical and virtual worlds, their design starts from the pattern and the real human body. From the designer’s table, the 3D file takes two directions: either to the pattern-maker for production preparations or to the digital creative for visual and communicative development of images, animations and digital-only garments. Atacac believes that an open-source mindset engages their customers and facilitates growth of the Atacac community. Therefore, they share some of their patterns and 3D files in their online platform Sharewear, encouraging consumers to download them, make and modify their designs.

The Fabricant creates virtual fashion experiences entailing digital-only garments, avatars, environments and films, ranging from the hyperreal to the surreal or a combination of the two. Instead of creating tailored couture in a studio, The Fabricant can practice digital craftsmanship and eliminate waste. The Fabricant also invites their community to co-create by sharing various outfit files online for free, streaming their design processes via the gamer streaming platform Twitch and running a Discord social media group where digital fashion designers can exchange knowledge. The Fabricant has also collaborated with blockchain companies that can tokenize digital assets and thus authenticate the digital garment and ensure exclusivity. 26 This way, a digital garment seizes to be copy-pastable and instead becomes a collectable. Blockchain technology can trace all the layers of making and owning: all the contributors to the garment can be attached to the particular, unique piece, 27 helping to clarify issues related to ownership, authorship and co-creation.

Superficial, also known as Super Bureau, is a design studio that began digitizing the archives of the Museum at FIT in 2019 when the digital 3D fashion phenomenon was in its infancy. 28 Founders Andrew Kupresanin and Belinda Chen are not fashion designers but digital designers and 3D artists who provide digital design services, creating everything from digital humans to environments. Superficial aims to build a virtual fashion archive with digital 3D models of historical garments. They seek solutions to ‘bring these garments back into the poetics of motion and give a broader audience access to appreciating their extraordinary design’. 29 The virtualization project began with outfits by Issey Miyake, Thierry Mugler and Claire McCardell, proceeding beyond the Museum at FIT to a Comme des Garçons collection. In their words, the archive is ‘a new online space bringing archival fashion garments beyond the constraints of their physical form, and into the added digital dimensions of motion, interaction, and participation’. 30 Superficial founders state that they have developed a new type of process that includes documenting and reconstructing the garments digitally and simulating fabric dynamics.

4.1 About authorship conventions

The concept of ‘author’ is an essential element of copyright law, as authorship disciplines copyright. 31 Ideas of authorship have always affected the development of copyright law and justified the exclusive right of creators to their works. The need to recognize the right to literary and artistic works became crucial following the invention of the printing press, which generated the idea of an author as someone detached from making the work and someone whose original contribution should be compensated. 32 It is therefore no wonder that legal scholars have been eager to define ‘authorship’. However, it is difficult to imagine an exhaustive legal definition of authorship, as new technologies and cultural phenomena shape the humane possibilities for creative work and our understanding of it. 33 Digitalization has repeatedly challenged the traditional view of author in several instances: 34 for example, in online user-generated content 35 and in the development of AI designers and artists. 36

In the 18th century, the term ‘authorship’ in copyright law was coined solely in the context of literary works. The ‘author’ was an individual creator who was created in solitude. Since then, the concept has been expanded under copyright law and the notion of ‘author’ now includes creators from any field of art or literature. Accordingly, a fashion designer can also be a copyright author. 37 However, regardless of these developments, the idea of ‘author’ as an individual creator remains the cornerstone of copyright, 38 albeit with the caveat that two or more individual authors can share authorship (joint authorship).

Law is not the only discipline interested in authorship. 39 Both the emergence of copyright law and the notion of art as understood today have existed from approximately the mid-18th century. 40 To some extent, the legal literature on authorship discusses with the texts of literary critics. 41 Fashion studies, considered as a branch of cultural studies, art and design research and sociology, have also touched upon the debate around authorship, 42 but this has, until now, never been linked with legal analysis on authorship. The legal conventions surrounding authorship identified in fashion research connect to several doctrinal viewpoints. Perhaps, the most interesting issue is related to the intertwining of authorship with protection requirements. This means inter alia assessing whether the perception of ‘authorship’, as viewed by fashion scholars, permits the standard of originality to be fulfilled and thus for a design to merit copyright protection and whether authorship conventions in fashion follow the rights and privileges that copyright law grants to authors.

There are several differences between the disciplines concerning ideas of authorship. In literary criticism, for example, the author has even been declared ‘dead’. 43 However, in law, this is hardly the case, considering how the EU standard of originality highlights the author’s choices and personality in the establishment of originality, the fundamental requirement for protection. 44 Nor is the author deceased in fashion, which, due to the emergence of digital fashion designers, appears to be undergoing renegotiation and even ‘renaissance of authorship’. In this sense, the post-structuralist philosopher Foucault’s notion of an ‘author function’ resonates with the legal discourse on a meta-level: the context, particular time, place, society and discourse define the function of authorship, namely, for what purpose authorship is required in certain circumstances. 45

4.2 Authorship in EU copyright law: a union with the standard of originality

Resulting from rigorous harmonization efforts from the Court of Justice of the European Union (CJEU), there is now an EU-wide approach to the foundational requirements of copyright law. This is the case even for the requirement of authorship, regardless of the fact that for the time being no referral on this specific issue has reached the CJEU. 46 The EU still lacks express guidance on what makes one an author, whereas there are hints provided to the question of who may be regarded as an author. 47 Rosati anticipates that when the time comes and the CJEU is asked what constitutes authorship, it will follow the same path as in defining other fundamental concepts of copyright law, such as ‘originality’ and ‘work’: ‘authorship’ must be regarded as an autonomous concept of EU law, requiring uniform interpretation and application across the EU. 48 The current lack of such definition, however, does not prevent us from drawing some conclusions on the role of the author in EU copyright law from the existing CJEU case law. In particular, judgments concerning the standard of originality are helpful in assessing the significance of authorship in EU copyright law.

In the EU, authorship and originality form a tight union. 49 Without human authorship, there is no originality, and without originality, the issue of authorship is irrelevant. This is because in CJEU case law that establishes the EU standard of originality, the concept is tightly connected to the personality and personhood of the author. Copyright creates a personal relationship between the author and their creation, creating a special bond between the two. 50 Copyright is born as a result of the author seeking to express themselves. 51 The notion of ‘author’ is consistently repeated in the most significant judgments, especially Painer 52 and Infopaq , 53 even Brompton . 54

EU copyright law views originality as deriving from the personality of the author. It is intended as the ‘display of personality, freedom and creativity of the author’. 55 Originality is thus not ‘sweat of the brow’, nor is it ‘skill, labour and judgement’ 56 —it is its ‘author’s own intellectual creation’, as defined by the CJEU in the landmark judgment Infopaq (2009). This standard is only codified in the Software Directive (for computer programs), Database Directive (for databases) and Term Directive (for photographs), 57 but Infopaq extended it to apply to all work categories. 58 Of the other judgments, Painer (2011), in particular, highlights the intimate bond between the work and its author’s personality. In this case, the CJEU states that an intellectual creation is an author’s own if it ‘reflects the author’s personality’. 59 That is the case if the author was able to express their creative abilities in the production of the work by making ‘free and creative choices’ 60 and that way stamped the work with their ‘personal touch’. 61 Brompton (2020) strengthens this by further highlighting the importance of free and creative choices above anything else, even technical considerations. 62

When assessing these CJEU judgments that define the standard of originality and possibility for a subject matter to be protected by copyright, one can make the following observation: originality is not merely tied to the outcome and result of the artistic or literary work. It is just as much connected to the creative process itself and the activities of the author . The key elements of originality all refer to the author of a subject matter, highlighting the connection between originality and the author’s personality. Therefore, it can be concluded that ‘authorship’ and the way in which it is defined are fundamental elements of copyright protection in the EU.

In digital fashion, the issue of authorship is just as important as in physical fashion. Whether a design is digital or physical, it must meet the standard of originality to qualify for protection. However, the authorship practices in digital and physical fashion appear to differ. As presented in Subsection 4.3 , different authorship practices affect the likelihood that fashion designs will pass the threshold of originality and receive protection.

4.3 A fashion designer as an author: a legal perspective

The occupation of fashion designers was formed by the technological, societal and economic changes of the First Industrial Revolution. 63 A profession of a designer instead of a tailor or a seamstress was needed to locate the design of reproducible garments and separate high-level couture from mass-produced garments for the less wealthy. Furthermore, the guild system of artisans and merchants was disbanded after the French Revolution in 1789, giving new possibilities to practice fashion and establish businesses. 64 The fashion designer then became an artist instead of a tailor merely fulfilling the customer’s wishes, 65 and the hierarchy between front-end creative work and the behind the scenes production of clothes was established. 66 Authority of the fashion designer defines their social position in the hierarchy of fashion design. 67

For a long time, the law retained a sceptical attitude towards fashion designers as artists and the hierarchies of the fashion world for several reasons. 68 Garment-making, whether artistic or merely dictated by practical needs, has long been labelled as a ‘craft’, instead of art. 69 This connects with the history of copyright distinguishing between ‘pure art’ (fine art) and ‘applied art’, the latter referring to products, which, in addition to their aesthetics, have a functional purpose. 70 Works of applied art have been discriminated against in the copyright regime. They have not always been considered as worthy of protection on the same grounds as pure art, 71 which has affected the legal status of fashion designs. 72 Even though early fashion designers made efforts to protect their works and labels through, for example, licensing practices and social recognition, the exclusivity of haute couture creations did not convince legal entities to align fashion designers with fine artists. Distinguishing between different ‘levels’ of creativity and categorizing them based on their (alleged) ‘worthiness’ of protection reflect a certain kind of cultural elitism in copyright tradition. 73 However, especially in the contemporary European copyright framework, which appears to be embracing the unity of art, 74 such separation between art and craft, as well as between pure art and applied art, is superfluous. The art v craft dichotomy is not only a sensitive issue in copyright scholarship but also an issue that divides fashion practitioners themselves. One respondent to the survey described their artist/designer/craftsperson identity in the following way: 75

I hope to have a career not as a 3D fashion designer, but as a 3D artist who focuses on fashion. I am more interested in creating fantastical digital worlds than creating real-life samples of my clothes.

In practice, the hierarchic structures of fashion have the potential to lead to situations whereby someone is wrongly promoted to the rank of author merely due to their high status as a star designer in the fashion world. For instance, a fashion house that is named after its founder or head designer may very well name this person as the designer of all of its products, even those designed by nameless, employed or freelance designers. If these designs pass the threshold of originality, they are copyright-protected works, meaning that their authors have moral rights to them in accordance with the Berne Convention 76 Article 6 bis , such as a right to claim authorship. Specifically, if such moral rights are strictly interpreted, the above-described practice is questionable. If a fashion designer creates an original design, they have the right to claim authorship to their work—not for instance, the person after whom the fashion brand is named. The designer–creator’s position in the hierarchy of fashion is irrelevant in this legal assessment. It is also worth noting that unlike the author’s economic rights (such as reproduction, communication to the public and distribution rights), moral rights are not transferable. In other words, a fashion brand can never own its designers’ moral rights, not even if the author–designer agrees. A fashion designer can, however, choose to waive their moral rights in some jurisdictions. 77 The complex relationship between moral rights and the hierarchic fashion authorship may lead to situations where the law and fashion industry practices fundamentally conflict. When it comes to authors’ economic rights, then conflicts between fashion authorship and copyright authorship can be managed more easily, as it is possible for a designer to surrender such rights to a fashion company. This kind of contractual agreement is typical especially in employment relationships. 78

Another typical feature of fashion authorship is that designers rarely create in solitude. Instead, they tend to work closely with their team and collections are often outcomes of collective efforts. 79 Small-scale designers might be the team, whereas designers working in big companies might have a narrow task dictated by a planner. 80 The narrower the designer’s task and the more this task is dictated by anything other than the designer’s free and creative choices, the less likely it is that the designer will be considered as an author under copyright law. 81 The authority of a designer will therefore strongly contribute to the possibility of claiming copyright to their design. Also, the balance between the authority and creative input of a fashion designer and the role of a pattern-maker varies depending on the type of design that is practised: for some, the pattern-making itself is the design, whereas for some, their work is limited to image creation. 82 The fashion industry is in no way the only industry where creative outputs are typically results of teamwork. Specifically, in the field of entertainment, such as the music and film industries, the authorship of a creation is typically divided into separate ‘units’. For example, musical compositions with words are overwhelmingly co-written. An opera is often the work of a librettist and a composer. In musical genres such as jazz, rock and pop, the creative process is often collaborative in nature. 83 The songwriter, composer and performer might all be different individuals, and each of them credited as an author. In fashion, however, it is not typical to credit each designer who participated in the creation of a work, regardless of their creative input. Rather, the head designer or another person with fame and merit tends to be credited as an author, regardless of their de facto participation in the creative process of a work. 84 This reflects the ‘star culture’ of the traditional, physical fashion industry: the industry contributes to maintaining the illusion of the fashion designer as a creative genius. The star culture elevates the value of fashion brands’ products and is therefore commercially beneficial. This is how ‘stars’ in fashion become brand names. 85 This practice of elevating a single author above the rest of the authors in co-creation situations appears to conflict with the spirit of copyright in civil law jurisdictions, where the author and their personality are at the centre of everything. Failing to recognize (co)designers as (co)authors merely because of their low position in the fashion hierarchy is a grievance of the fashion world and requires a system-level change within the industry.

From a copyright viewpoint, it is also interesting that fashion designers tend to value artistic integrity over commerciality. 86 In their work, designers are expected to balance between newness and familiarity as well as creativity and branding. 87 Ruppert-Stroescu and Hawley argue that there are two types of creativities in fashion design practice: leadership creativity and adaptive creativity . 88 Leadership creativity changes the paradigms and direction of fashion, whereas adaptive creativity absorbs existing frameworks and trends. 89 When viewed through the copyright lens, acts of adaptive creativity might be more likely to face challenges in fulfilling the originality requirement than acts of leadership creativity. The more the creativity is based on something that already exists, such as pre-existing garments and trends, the less the room there is for an author to make those copyright-relevant free and creative choices. This, however, does not mean that adaptive creativity would per se exclude the possibility of copyright authorship from a designer. Even if factors other than the designer’s personality are the determining factor of the creative process, the standard of originality can be fulfilled, if, regardless of those external factors, the designer has made free and creative choices in the design process. 90 Leadership creativity has the potential to create new concepts, trends and broader directions by their design work, whereas adaptive creativity focuses on product development within these directions. However, it must be noted that an act of leadership creativity only leads to a copyright-protected result if such an act produces something concrete (eg, an identifiable garment design). This is due to the idea v expression dichotomy: copyright protects expressions, but not ideas. 91 Concepts, trends and broader directions would assimilate to ideas, leaving them without protection. 92

Traditionally, the fashion industry has valued professionalism from authors. In fashion terms, the professionalism of designers relies on creativity and their sensitive and conceptual ‘zeitgeist’ interpretation, combined with technical skills and tacit knowledge as human bodies, cultural beings, wearers and designers. 93 Copyright law, however, makes no distinction between professionals and amateurs, nor does it require any merits from authors. Literally, anyone can become an author, as long as they are a human being. 94 Unlike fashion authorship, copyright authorship is very democratic in nature. In fashion, there are thus two competing definitions of authorship: one may dictate the internal practices of the fashion world and maintain established hierarchies, while the other legally governs the ownership of fashion creations. For fashion practitioners, it is important to be aware of this competing definition of authorship, as it has a certain power that the self-determined authorship conventions in fashion do not have. As the legal definition of authorship is the only significant definition in the eyes of law, ignoring the authorship conventions of copyright while merely interpreting authorship from the perspective of the fashion industry has its risks. For example, if designers who are de facto authors but discredited from that position choose to dispute their unfavourable position, the fashion industry’s own authorship conventions are insignificant in legal evaluation. 95

To conclude, there are remarkable differences between the status of a fashion designer as an author within the fashion field itself, compared to fashion designers’ status within the copyright regime and how authorship is established in law. However, it is interesting that in many ways, the above-described view of authorship in physical fashion diverges from the ways that digital fashion designers understand authorship. The most striking differences are related to digital fashion’s lack of ‘gatekeepers’ and digital fashion’s tendency to credit the de facto author (instead of promoting someone as an author, who in copyright terms would not be an author). While the traditional view of fashion authorship in the realm of physical fashion is very hierarchic, in the sphere of digital fashion, authorship is more democratic, inclusive and within the reach of every digital fashion practitioner. 96 Digital fashion therefore has the potential to shape the conception of fashion authorship in a way that brings it closer to copyright authorship. There is, however, a threat involved: when luxury houses and other traditional fashion brands fully enter the sphere of digital fashion, they might try to push their hierarchic concept of authorship into this field of fashion as well.

5.1 Digital fashion: from ‘applied art’ to ‘pure art’?

In the qualitative online survey and case study interviews, the practice of digital fashion design was often referred to as ‘digital craftsmanship’, meaning that the artist status of fashion designer is moving closer to the pre-industrial concept of artisan. According to contemporary artisanal fashion designers, they combine traditional craftsmanship with contemporary fashion. 97 Literally stitching the garments together in virtual form, digital fashion designers translate the tacit knowledge and the physical garment construction skills of a designer as well as the situated embodied experience as a human being 98 into the virtual space.

From a copyright perspective, digital fashion designers taking a step back to craftsmanship might sound alarming considering the ‘art v crafts’ dichotomy in copyright scholarship. 99 For some, associating digital fashion design with crafts (instead of art) could suggest that they may be less likely to reach the standard of originality. However, as mentioned, the distinction between art and craft reflects a certain kind of elitism from (copyright) scholarship and can be seen as a fundamental failure in the copyright tradition. The methods and tools of manufacturing—whether they are a brush and a canvas, a needle and some fabric, or virtual tools—are not direct indications of originality and thus worthiness of protection. 100 Instead, what we must focus on is how the designer has expressed their creative vision with their chosen methods, whether digital or physical. The concerns regarding digital ‘craft’ being able to reach the standard of originality are significantly mitigated by how digital designers value their freedom of creativity, as described by this survey respondent:

I ended up doing 3D fashion looking for a sense of freedom. […] I put myself in the condition to be able to create anything I can think of.

When compared to physical garment design, digital fashion provides greater freedom: the laws of physics and requirements of functionality vanish, expanding the creative freedom of designers. 101 The only constraint is the pattern and the digital ‘sewing’ order, which must be equal to what they would be in the physical world: otherwise, the garment would fall off from the avatar. Nevertheless, the authors of digital fashion have more possibilities to make free and creative choices in design production. A digital garment is no longer a physical, functional object—the kind that copyright law has typically treated with caution. 102 It is presented in a 2D form, just like paintings, illustrations and many other works of ‘pure art’, which have never been treated with similar scepticism as products of applied art. Hence, there is no need to apply the same caution to digital fashion designs as physical fashion designs. It can even be found that (i) as digital-only fashion designs lack the element of functionality in the ‘real’ world and (ii) their design process can be guided solely by the artistic vision of their authors, these creations cannot be labelled as ‘applied art’. Instead, there seems to be no reason not to accept digital fashion among the sphere of ‘pure art’.

Although the absent need for functionality in digital fashion design somewhat diminishes some of the problems connected to protection of physical fashion designs and other works of applied art, one cannot conclude that digital designs would automatically pass the threshold of originality. Digitally depicting a fashion design that is purely utilitarian or mundane does not automatically make the design original and result in copyright protection. 103 When considering dimensional conversion, it is also worth noting that digitizing a functional 3D object does not ‘remove’ its functionality in a copyright-relevant manner: its appearance would still be determined by technical considerations, and protection could be denied on this basis. 104 If an unoriginal design is depicted digitally, it can be protected if original elements have been added during the digitization process. 105 One of the case studies provides an example in this context: Superficial is building a virtual fashion archive with digital 3D models of historical garments, featuring a new type of process that includes documenting and reconstructing the garments digitally and simulating the fabric dynamics. It might be, however, hard to view these digitized versions as protected works, if they merely duplicate a physical garment in a digital form. The digitally archived version of a physical, historical garment may be subject to copyright protection only if original elements are added during the digitization process. Digitizing a physical fashion design does not add originality to a design. The garment design might of course be protected if it is original; however, its digitalized version would not be its own independent work, but the same work in a different dimension. In that case, reproducing it in the digital realm generally requires a permission from its rightsholder. 106 Copying a design from the physical world to the digital world does not differ from a situation where someone makes a drawing of an existing painting. Changing the dimension from a physical object (3D) to a digital object (2D) does not change the situation 107 and can even be found as an infringement of copyright, as copyright’s scope of protection covers derivative use and dimensional conversion. 108 Thus, copying other designers’ work is equally risky for physical and digital fashion designers. Granting the same design equal protection in the physical and digital realms can be seen as ideal, since this promotes coherence and technological neutrality in copyright law: it would be problematic if the same work would be protected in the digital but not in the physical world. 109

The practice of digitizing historical garments also brings forth the issue of the public domain. A copyright-protected fashion design will fall into the public domain 70 years postmortem auctoris , 110 and digitizing it does not bring it back to the scope of protection. However, a digital design that builds ‘on top’ of a historical garment can be protected if some new, originality-establishing free and creative choices are made during the digitization process. The whole design would not be protected, although only the new parts of the design would receive protection, whereas the historical part would remain in the public domain. In this event, authorship of such design would be ‘layered’ and divided between the long-deceased designer and the designer adding new, original elements to the historical design. Authorship could hence be fragmented in a complex manner. However, it must be noted that such layering of authorship also occurs in the realm of physical fashion design that is inspired by earlier works. The legal reality for physical/digital fashion is thus not different, even though their customs of building ‘on top’ of earlier designs might vary.

Finally, the practices of digital fashion design appear to better coincide with some of the more traditional legal views of garments that can be considered original and worthy of protection. While the possibility to protect commercial, mass-produced fashion designs under the same requirements as other work categories has been frequently questioned (especially pre- Cofemel ), 111 the suggestion of unique, handmade or couture fashion designs to receive protection has never been met with such scepticism. 112 As digital designers highlight artistic craftsmanship and artisan skills in their work (instead of, eg, the commercial and functional aspects of their designs), their creations appear to better match this conservative school’s idea of the fashion that can be protected by copyright. In that sense, advocating for copyright protection for digital fashion designs is less rebellious than demanding the same for physical fashion designs.

5.2 ‘Free and creative choices’ in digital fashion

For some of the interviewed designers, designing for the virtual sphere is liberating as a creative activity. Freedom of creativity was also highlighted by digital fashion designers in response to the survey:

[I]t leaves enormous room to try out spontaneous ideas or even work with ‘digital mistakes’ that happen along the way.

For apparel, it is the fastest and cheapest way to put out ideas but more importantly to be able to create designs and let technology guide me into ideas and iterations I otherwise wouldn’t have even thought of. That creative process was mind blowing to me. I’m more exploratory by nature, so if I have an idea, there’s no way in hell that it’s going to look in the end exactly how I wanted it to in the beginning.

Software is an affordance for quick experimentation, and unlike with physical fashion, digital designers do not have to juggle between their creativity and the economic, social, functional and material constraints. The technical and software skills of the designer might limit the freedom of designer: the wider and deeper the skills, the better chances there are to play with design. This also leaves more room for the ‘free and creative choices’ required by the EU standard of originality. As one interviewee described:

[…] [A]t some point I’ll just start, and I kind of have an idea in my head what I want. And then I just throw it on the [virtual] doll and I just start working and sometimes it ends up being completely different from what I intended. But I like that as well because it’s so free. And they save like 10 different versions of the same thing. Just to be able to go back to the original, you know. And the thing is, in digital, when you cut, there’s nothing wrong because you can always click Control-Z. So, if you ever do something wrong, there’s always a way to go back into to see and try it out. It’s super playful. Well, you also have to say no sometimes just to stop because it’s also never finished.

Here, the freedom and playfulness of the process are highlighted. Another survey respondent noted that ‘[i]t is possible to explore more design ideas virtually than physically’. Furthermore, digital fashion designers also tend to design the surroundings and the whole concept of the video or image in which the outfit is presented, in the same way as fashion photographers, stylists, journalists and directors create magazine editorials and fashion films.

Many digital designs are made and used only in a digital setting, which allows designers to execute ideas that would never work physically. For example, the structure of a dress could be too fragile to exist as a physical garment or defy gravity in ways that are impossible to carry out in reality. As noted by the following survey respondent, almost anything is possible in digital fashion:

In digital, I can change colors, fabrics and patterns so easily. There is ctrl+z function and it helps me to think more creative […] We can really do almost everything in digital.

Another freedom-increasing factor is related to the basically unlimited quantities of digital ‘materials’. When designing physical products, the designer needs to consider, for example, material strength, cost, availability and sustainability thereof. 113 Digital fashion design allows ignorance of physical scarcity. 114 A digital fashion designer can, for example, use leopard fur without having to consider issues such as animal welfare, endangerment and the ethics of using such fur or consider replacing real fur with a polyester alternative, commonly also made of oil and therefore unsustainable. 115 However, it cannot be concluded that nothing would ever restrict the free and creative choices made by digital fashion designers. The creative freedom of the designer can be restricted to a certain extent by the subject matter they are depicting. 116 The restricting factors can also connect to presenting fabrics digitally. One digital fashion designer described challenges to their creative freedom in the following manner:

What affects the designs the most are the technical restrictions: Some materials and movements are impossible to render and simulate, for example […] I could not use sheer, flowy or fuzzy materials on characters. Certain types of capes, skirts or wide pants didn’t work with the tech.

The designer’s freedom could also face minor restrictions due to factors like size, contrast or the need to make the digital garment visually clear. 117 These kinds of limitations, however, are so minor that they do not pose a remarkable threat to free and creative choices. Perhaps, one of the most significant threats to designers’ free and creative choices is commercial ambition. Digital fashion that seeks wide popularity might be vulnerable to the same threats as physical fashion. The aim to be appealing to as many consumers as possible often compromises choices that are truly free and creative, leading to products that are more conventional and follow trends, ultimately often threatening originality. 118

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2022 Fashion and Culture D issertation Topics

Topic 2: An investigation into the relevance of culture on social accountability and natural fabric selection by fashion consumers.

Topic 3: An assessment of the impact of global culture on the UK fashion trends.

Topic 4: The relationship of religion with the fashion choices of the consumers in the UK.

Topic 5: An assessment of the evolution of the fashion trends and colour choices in the UK.

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The role of the fashion industry during the Coronavirus pandemic

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Topic 2: The growing popularity of natural fabrics

Topic 3: Fashion designing in demand

Topic 4: Occasion Shopping Vs. Obsession with shopping

Topic 1: Analysing the role of fashion in re-shaping the western-cultural values: A case study of any western country.

Topic 2: How modern fashion of the 21st century represents the political and cultural ideals of the current era

Topic 3: How has western culture influenced the living standards and preferences of Asian Consumers: A case study of Pakistan and India

Topic 4: Assessing the fashion trends of royal families around the world: Comparative analysis of the UK and Saudi Arabia

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