how to prepare presentation script

How to write an effective presentation script

If putting together presentation content wasn’t tough enough, a script also has to be written for, or by, the speaker. Learning how to write a presentation script can take some time to master, and just like a presentation design , there are some important rules to remember.

From putting together a storyboard and ensuring the words complement the slides, to inserting pause breaks and not sounding too scripted, delivering a presentation speech is a skill that needs to be honed. In this article, we will help you with all of that and more, so you can learn how to write a presentation script your audience will easily connect with.

1. Finalise the storyboarding

Planning is everything when it comes to  writing a script for a presentation . In order to make the content flow naturally, a speaker needs to be well-prepared with enough time ahead of the event for them to practise.

In order to achieve great presentation content , clear and concise storyboarding needs to be the first step. This is especially true in situations where the same person is writing the script and also putting together the design. It can be tempting to write the content first before attempting to retrofit the design elements so it matches the script.

However, following this method rarely ever works, and it only serves to increase frustration and stress levels. By using a storyboard it becomes much easier to plan the length of the presentation along with its content. It also creates a guideline that will enable the speaker to direct the audience from start to finish.

2. Stick to the slide content

A key point to remember is that the content of your slides must provide the foundation of your script. When you sit down to begin writing it can be easy to follow the flow of ideas to create a script that reads wonderfully on its own. What you can’t forget is this must tie directly into the presentation content you have already storyboarded.

Writing a script for a presentation that doesn’t match the content will leave the audience feeling confused. As the script starts wandering off into tangents that do not relate to the slides, the crowd will quickly lose their place and their concentration will soon follow.

An easy way around this is to write the script with the presentation content close to hand. Break down the words into sections that reflect the order of the slides so the two are always complementing each other perfectly.

3. Remember to add in some pause breaks

When an audience attends a presentation they have two tasks to juggle: firstly, to digest the words being delivered by the speaker, and secondly, to understand the information provided by the presentation content.

It’s important to place yourself in the shoes of the audience to remember this when writing a script for a presentation. You want as much of the information you are providing to be taken in by the audience, which means you need to factor in some time that will enable them to process your words and the visual data.

Writing pause breaks into the script plays a key role in achieving this. When the speaker pauses it gives the audience a moment to reflect on what has just been said. It also allows the speaker to create a  rhythm of speech  and have more control over the attention of the audience from start to finish.

4. Write, practice, iterate and repeat

Once you have your script ready to go, you will need to set aside a good amount of time to practice it. Don’t forget, the script is one half of the content you will be delivering to the audience, so you should always practice the material alongside the finalised slides, as this gives you a better feel for how it all comes together.

This also allows you to make final tweaks and changes to the script, as well as physically practicing how you will deliver it on the day. You can then rehearse the way you stand, your eye contact and the management of your overall body language in front of an audience.

It is also worth remembering that when you write a script for a presentation, it will be written more formally compared to the way you naturally speak. If the script isn’t changed to reflect this, it will sound unnatural and awkward and the audience will pick up on it very quickly.

5. Remember, You don’t always need to write a script

Please note that this final point isn’t intended to undermine everything we have talked about above! As we mentioned in the previous point, sometimes writing every word you are going to say can sound overly scripted, which can lack empathy and struggle to connect with the audience.

If you are experienced and confident enough, or if it fits the type of audience you will be speaking to, you can work around key points you have written down, or simply use the slide content as your start point.

This usually suits a more informal setting and you always have to be careful not to wander off on long tangents that will lose the audience in the process. Always remember the structure of your presentation and have a time limit so you will still deliver the information concisely and effectively.

Script writing is no easy task!

Just like creating content for your presentation, writing a script requires practice. With each one you write you will gain more confidence and improve the way they are structured and delivered. Use the guidelines above as a foundation for your scripts and you’ll soon be able to find a voice and style that will add real value to your presentations.

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How to write an engaging and effective presentation script?

Explore expert tips and techniques to elevate your script, ensuring it resonates with your audience and enhances your message.

Bharti Jain

Delivering presentations

In today's world, presentations are a crucial part of professional communication, whether for pitching a new idea, educating an audience, or persuading potential clients. However, the backbone of any successful presentation is its script. A well-crafted presentation script can captivate your audience and deliver your message effectively. In this blog, we’ll explore the intricacies of crafting such a presentation that not only delivers information but also engages your audience, drawing insights from the tools and strategies provided by Prezent.

What is a presentation script?

It is much more than a mere set of words to be read or spoken; it is a strategic narrative designed to communicate ideas effectively. It’s the roadmap of your presentation content, detailing every turn of your story, every fact you want to highlight, and every emotion you wish to evoke. A well-written script aligns with your visuals and delivery, creating a harmonious and impactful presentation.

Here’s an example of presentation script containing key points only:

What are the key elements of a compelling presentation script?

When we talk about crafting a presentation script that captivates and engages, it's essential to focus on the following elements.

1. Write a script with a clear objective

It's a common misconception that the sole purpose is just to relay whatever is on your mind. Every presentation has a specific goal, and it's crucial to identify this goal right from the start. Are you looking to inform, persuade, inspire, or motivate your audience?

For example, if your goal is to persuade your audience, you need an approach as if you're a lawyer making a closing argument. This means your script should be filled with strong, convincing evidence and delivered in a tone that's persuasive and compelling. On the other hand, if your aim is to inform, it should resemble a teacher's lesson plan: well-organized, clear, and educational. Here, the focus is on clarity and thoroughness.

2. Audience-centric approach

Tailoring your content to resonate with your audience's interests and level of understanding is crucial. It’s similar to a chef knowing his diners' preferences before crafting a menu.

For example, If your audience comprises young entrepreneurs, using startup success stories and Silicon Valley anecdotes can make your content more relatable and engaging.

Ignoring the audience’s background and interests is like serving a steak to a vegetarian – it just won’t connect. So you need to ensure that you get your audience to listen.

3. Need to write a strong narrative

A strong narrative structure in your script is essential – consider it the spine of your presentation. It should have a compelling introduction (like the opening scene of a gripping movie), an informative body (similar to the plot development of a novel), and a memorable conclusion (the final scene that leaves the audience thinking).

For instance, Steve Jobs’ iconic iPhone launch presentation in 2007 masterfully followed this structure in his presentation speech, captivating the audience from start to finish.

4. Emotional engagement

Creating an emotional connection with the audience can be achieved through storytelling , anecdotes, or humor.

Take, for instance, the iconic "I Have a Dream" speech by Martin Luther King Jr. His powerful storytelling and emotional appeal transformed statistical data about racial injustice into a palpable narrative that moved an entire nation.

Similarly, humor can play a significant role in keeping the audience engaged. Ellen DeGeneres' commencement speech at Tulane University in 2009 is a prime example. She skillfully blended humor with her personal life story, especially her struggles and achievements.

5. Simplicity and clarity

Conveying your ideas in a straightforward and understandable manner is vital. Think of it as the principle of KISS (Keep It Simple, Stupid). Your presentation should be like clear, concise instructions, not a complex, hard-to-decipher manual. Avoid jargon and technical terms unless absolutely necessary.

Remember, Albert Einstein once said,

If you can't explain it simply, you don't understand it well enough.

Your script should reflect clarity of thought and simplicity of expression.

How to write a presentation script that is effective?

Crafting an engaging presentation script is a multifaceted process that requires attention to detail, a deep understanding of your subject, and a keen sense of audience engagement. Here are some crucial strategies that you should know:

1. In-depth research

To lay a solid foundation for your presentation, start with comprehensive research. Dive deep into your topic to ensure every aspect of your script is well-informed and accurate. This doesn't mean just skimming through the top Google search results. Explore various sources, from scholarly articles to industry reports, to gather a rich array of information.

This depth of understanding not only boosts the credibility of your presentation but also prepares you to confidently handle any questions that might arise during or after your presentation.

2. Conversational tone

A key aspect of a good script is its tone. Aim for a conversational style – as if you're talking to a friend over coffee rather than memorising & lecturing in a formal setting. This approach makes your presentation more relatable and engaging. Avoid complex jargon and technical terms unless necessary, and instead, opt for simple language that flows smoothly. Think of it like storytelling with data.

Check this example to understand better:

Without conversational tone

“In today's discourse, we shall examine the multifaceted and intricate ramifications of digital transformation on global business paradigms."

With conversational tone

"Let's talk about how digital transformation is changing the way we do business around the world. It's pretty fascinating stuff!"

In the first sentence, the formal tone and complex language create a barrier, making the content feel distant and academic. The second sentence, conversational in nature, uses simple language and a friendly approach, inviting the audience into an engaging discussion.

3. Proper visual integration

Visuals are not just decorations; they are integral to reinforcing your message. While scripting, think about how each segment of your speech can be accompanied by relevant visual aids, whether it's a slide, an infographic, or a short video clip. For instance, when discussing a complex process, a diagram can make it easier for your audience to grasp. The key is to ensure that your visuals complement your words, adding clarity and keeping the audience visually engaged.

4. Interactive elements

Engaging your audience is crucial, and interactive elements can significantly boost this engagement. Incorporate rhetorical questions to provoke thought or invite audience participation at certain junctures. You might include a quick poll, a show of hands, or even a brief Q&A session. These elements transform your presentation from a monologue into a dialogue, making it a two-way interaction that keeps your audience actively involved.

5. Rehearse and practice your presentation

The final and perhaps most critical step for the presenter is to refine and rehearse the script several times . This is where you fine-tune your pacing, adjust your tone, and smooth out any rough edges. Rehearsing out loud, ideally in front of a mirror or a test audience, helps identify parts of the script that may need reworking. Pay attention to timing, pauses, and emphasis on key points. Remember, practice doesn’t just make perfect; it builds confidence, ensuring that when it's showtime, you deliver with poise and impact.

How to enhance the effectiveness of a powerpoint presentation through engaging designs?

The integration of engaging presentation designs in your presentation can significantly boost it's effectiveness. Thoughtfully chosen visuals and layout strategies not only grab attention but also make your message more impactful. Let’s delve into how to achieve this synergy:

1. Slide with complementary visuals

Utilize design elements like relevant images, charts, and infographics that reinforce your script’s message. For example, if you're discussing market growth, a well-designed graph can visually represent the data you're talking about, making complex information more accessible and engaging. The key is to choose visuals that directly support and enhance what you're saying.

2. Consistent theme

Maintaining a consistent design theme throughout your presentation helps in creating a visually cohesive experience and makes your brand image stronger. This includes consistent use of color schemes, fonts, and graphic styles that align with the tone and content of your presentation. A uniform theme not only looks professional but also helps in keeping the audience’s attention focused on your message.

3. Focus on readability

Ensure that any text on your visuals is clear and easy to comprehend. Overloading slides with text can overwhelm your audience. Instead, opt for key phrases or bullet points that complement your spoken words. The text should be large enough to be easily readable from a distance, and the color contrast should make it stand out against the background.

4. Balanced layout

Achieving a balance between visual elements and white space is crucial for a clean and effective slide design. A cluttered slide can distract and confuse your audience, while too much white space may lead to a lack of visual interest. Aim for a layout that emphasizes key elements, using white space to highlight important information without making the slide feel overcrowded.

Expert tips for great presentation speech

Delivering a strong presentation is more than just writing; it involves a nuanced blend of delivery techniques, audience interaction, and adaptability. Here are some expert tips presentation style:

1. Dynamic pacing

Varying the pace of your delivery keeps your audience engaged. For example, slow down during complex topics for better understanding, and speed up during familiar or lighter segments to maintain energy. This dynamic pacing ensures that important points are emphasized and the audience remains attentive throughout.

2. Feedback loop

Gathering feedback on your script and presentation style can offer invaluable insights. It’s like holding a mirror to your performance. Present it  to a small group or a trusted colleague and solicit a honest feedback from your audience. Pay attention to their responses and suggestions - they can help you identify areas for improvement that you might not have noticed on your own.

3. Body language and voice modulation

Being conscious of your non-verbal cues and voice modulation can dramatically enhance the effectiveness of your delivery. Your body language should complement the tone of your message.

For instance, use open gestures for welcoming or inclusive points, and firmer gestures for strong, decisive statements. Similarly, modulate your voice to match the content - a softer tone for sensitive topics, or a stronger, more assertive tone for key arguments. This congruence between your words and your delivery makes your presentation more convincing and engaging.

4. Stay adaptable

Adaptability is crucial in presentations. Sometimes, despite all the planning, the audience's reaction may not be what you expected, or technical issues may arise. Be prepared to improvise your approach on the fly.

For instance, if a particular part of your presentation isn't resonating as expected, be ready to shift gears, perhaps by moving to an interactive Q&A earlier than planned.

Staying adaptable ensures that you maintain control of the presentation, no matter the circumstances.

What are the benefits of a good presentation script?

It enhances your ability to connect with the audience. It serves as a guide, ensuring that you deliver your message in a clear, engaging, and relatable way. When you have a well-crafted script, it's easier to explain complex topics in a way that's easy for everyone to understand. This not only keeps your audience attentive but also makes your presentation more memorable.

Additionally, as the presenter, you get confidence boost. Knowing that you have a solid foundation for your presentation helps reduce anxiety and allows you to focus on delivery. As a result, your message doesn't just get heard; it resonates with the audience, leaving them informed, inspired, and often impressed by the clarity and effectiveness of your communication.

How can Prezent help with great presentation scripts?

Prezent, the communication productivity platform for enterprise teams, can significantly enhance the process of writing and delivering presentation scripts in various ways:

1. Efficiency in slide creation: Prezent's AI capabilities streamline slide creation. With a library of over 35,000 slides , presenters can quickly find and customize them, allowing more time to focus on writing a script with great content and delivery.

2. Consistency and brand alignment: Prezent ensures that all slides adhere to brand guidelines , maintaining a professional and cohesive look throughout the presentation. This consistency is crucial for the visual elements.

3. Enhanced storytelling through visuals: The AI-driven slide creation tools in Prezent suggest visual storytelling elements relevant to the script. This enhances audience engagement and understanding, particularly when complex points need to be conveyed.

4. Best practice examples and learning: Prezent offers a feature of best practice examples – a curated collection of exemplary presentations. These examples showcase industry norms and creative approaches, providing valuable insights into effective presentation styles and structures.

5. Personalized insights with fingerprints: The ' Fingerprints ' feature in helps understand your and your audience's strengths, preferences, and areas for growth. This leads to personalized insights, enhancing communication skills and ensuring that the presentation resonates with the audience. Create your Fingerprint today !.

6. Adaptability to content: Prezent adapts slide design based on the script's content, suggesting appropriate charts for analytical sections or illustrative visuals for narrative parts, ensuring the slides are in perfect harmony.

7. Feedback and improvement suggestions: With its advanced AI capabilities, Prezent can offer feedback and improvement suggestions on both the content and design of the presentation, based on communication and design best practices.

Overall, Prezent acts as a comprehensive tool for enhancing presentation scripts, ensuring that the visual components effectively support and elevate the spoken content, while also offering insights and suggestions for continuous improvement. To see Prezent in action you can sign up for our free trial or book a demo today!

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 Apr 2024 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

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• Guide & How to's

Crafting an engaging presentation script

Crafting a presentation goes beyond simply putting together content. It also involves mastering the art of scripting by the speaker. Learning how to write a script for a presentation can take some time and effort to master, and similar to designing Google slides or PowerPoint presentations, there are several important rules to follow.

From developing a compelling storyboard and adding strategic pauses to making sure the words match the slides and maintaining a natural flow, delivering an effective presentation speech is a skill that needs to be honed.

In this article, we aim to provide comprehensive guidance on all these aspects and more, making it easier for you to create a presentation script that effortlessly resonates with your audience.

Top 10 tips on how to write a script for PowerPoint presentation

1. finalize the storyboard.

When it comes to crafting presentation scripts, planning is vital. A speaker must be well-prepared and have ample time before the event to practice and make sure the content flows naturally. Therefore, clear storyboarding must come first if you want to produce excellent presentation content. This is particularly true when the script and design are being done by the same person.

2. Follow the KISS rule

‘KISS,’ or Keep It Short and Simple, is the number one rule for crafting a fantastic script for presentation. Short and concise sentences can help you get the message across much faster, especially if your presentation’s emphasis is placed more on the visuals than the aural aspect.

3. Make sure your script for presentation introduction is engaging

A strong introduction is critical to captivate the audience’s attention and make them interested in what you have to say. This can be done through a compelling narrative, a thought-provoking question, or a startling fact. Remember, your introduction for presentation script should be designed to hook the audience and make them want to keep listening.

4. Aim for well-structured content

The presentation script’s content needs to be well-organized and structured. It has to have natural transitions from one idea to another, as well as distinct breaks between sections. And to make each argument more convincing and relatable to the audience, you should back it up with examples or evidence.

5. Stick to the slide content

It’s important to keep in mind that the information on your slides must serve as the basis for your script. It should be closely related to the presentation material you have already storyboarded and be simple to follow.

In case your script for PowerPoint presentation doesn’t match the content on the slides, the audience will likely feel confused and lose their place. That’s why it is recommended that you always have the presentation’s material nearby. Divide the text into chunks corresponding to the slides’ arrangement so that the two complement one another perfectly.

6. Add pause breaks

When attending a presentation, an audience member has two tasks: first, taking in the speaker’s words, and second, understanding the information offered by the presentation content. Therefore, when writing a script for a presentation, it’s essential that you always put yourself in the audience’s shoes and include pauses in the script.

Remember, when the speaker pauses, the audience has a chance to digest what has just been said and absorb as much information as possible from the visual aids. Additionally, it gives you, as a speaker, more control over the audience’s attention during the entire speech.

7. Use engaging language

Whether it’s an introduction for presentation script or a closing part, your entire content should be written in clear and engaging language. Refrain from using technical or jargon terminology that the audience might not understand. Instead, speak in plain English and incorporate jokes, rhetorical questions, or storytelling to keep the audience interested throughout your presentation.

8. Don’t forget about calls to action

Strong presentation scripts always end with a clear call to action. This could be requesting that the audience takes a specific action, such as subscribing to a newsletter, making a purchase, or putting the concepts discussed into practice in their own lives or places of employment. Your call to action must be captivating and inspire the audience to do the desired action.

9. Practice and rehearse

Practice and rehearsal are essential components of a good script. That’s why it is crucial to rehearse your script several times, ensuring a smooth delivery. Additionally, practice helps boost self-assurance and ease presentation-day nervousness. By including these components in your PowerPoint presentation script, you can create a persuasive and memorable presentation that effectively conveys your message and interests your audience.

10. Enlisting key points is also an option

Writing down every word you intend to say might sometimes result in overly scripted content, which can lack empathy and prevent you from connecting with the audience. Therefore, sometimes it is enough to simply focus on the key points or even use slide content as a starting point, keeping in mind the presentation’s structure and your time limit. Now that you know how to write a presentation script, let’s look at some examples to see the above tips in practice.

Presentation script example

Detailed presentation script:

https://www.slideshare.net/aland/script-for-perfect-presentation

Presentation script containing only key points:

All in all, having a presentation script is essential for delivering a great audience experience. It gives you flow, structure, and two times more confidence than when you are simply improvising or reading off your slides.

Use the above guidelines to ensure you are starting with a strong script, and remember that our presentation design company is here to help 24/7! SlidePeak’s dedicated team can not only help you improve your old presentation but can also design a professional pitch deck with unique infographics to wow potential investors, clients, and employers.

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

• Design Tips

Informal vs formal presentation (plus tips on creating and delivering both)

• Business Slides

Give a project plan presentation (expert senior-level tips)

Writing an outline: creating a presentation blueprint

• High-impact business writing
• Effective email writing
• Bid, tender and sales-proposal writing
• Technical writing
• Writing for customer service

• Customer-service writing
• Effective report writing

Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Click To Tweet

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Click To Tweet

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Click To Tweet

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

• November 28, 2022 October 16, 2023

How to write a presentation script and fully control your pitch [with steps]

“There it is. At the back. The exit. You can make it. In only 10 seconds, you’ll be safe.” the little voice in my head whispered. 

I was so nervous I was pacing in circles like a spinning top.

I was speaking with a croaky voice.

Word by word, I was losing control.

This was during my TEDx Beijing talk in 2010.

Before taking the stage, I had dreamed about giving a TEDx talk that would make it to TED.com, yet now I was falling apart live in front of 100 people.

I had not practised the performance aspect of my talk.

I stayed in my comfort zone designing the slides.

And I had only stood in my room practising to the sofa.

I waited until being in front of 100 people to do the talk from start to finish for the first time.

As I sit here writing this, reliving the moment, shaking my head – what a rookie mistake.

So when people say, “I don’t have time to practice, I’m going to wing it.”

I go like 😳.

No one good at what they do does not make time to practice.

When it looks easy, you do not see the hours of practice, study and intention.

You get back what you put in, which cannot be more accurate than when you are in the spotlight in front of people with no way to pause, rewind or undo the moment.

I call pitching, public speaking and presenting a high-value spotlight moment; it can be to an audience of 1 or 10,000.

When you have the attention of the room and your ideas can grow, this is a fantastic opportunity which requires preparation and focus.

What are the things you can control during a presentation?

There are four things you directly control when you present.

01 – what you say – your content (hint: presentation script)

02 – how you perform – your verbal and non-verbal body language 

03 – slide design / visual support – what visuals amplify your message 

04 – how much you practice 

Think back to gym class.

Before any sport, if you skip stretching and don’t warm up, you risk playing badly and injuring yourselves.

Now in my mid 40’s, I have to stretch every morning to get the day started right. 

No matter your age, you need to warm up if you want to pitch with confidence and intention.

Here is one area you can improve quickly with a consistent short sequence of exercises. 

Speaking flow – a combination of content and performance, how you look, sound and move on stage. 

Is your presentation like a gift, or an amazon delivery box?

Are you presenting a gift or dropping a brown box at someone’s doorstep?

A gift is unique.

A brown box delivery is ordinary.

A brown box delivery is when you spend more time, attention and effort getting your presentation from start to finish.

A major tell for a brown box delivery is when you speak flatly, pause at the wrong time and look up a lot.

Instead, present like a gift. 

Make it special.

A gift has wrapping paper, a name card, is revealed on a special occasion and intended for one person.

People don’t remember the ordinary.

They remember the feelings you inspire in them.

Steps to writing a presentation script and pitching it perfectly

Take these steps

• Start by writing the presentation script out word for word. 
• This is to get total clarity for yourself.
• Then reduce the script to bullet phrases – reduce as many words as possible while retaining meaning and structure.
• Move the bullet phrases to a series of index cards.
• Practice with the index cards at least ten times.
• You know you are on track when you get to the point where you are only glancing at the cards.
• Record every pitch practice session on your phone.
• Listen back to each performance.
• Note down what is working well.
• And what needs improvement.
• Focus on these areas.
• Practice 2-3 times a day.
• Give yourself as much margin to practice as possible.
• Keep the index cards close to hand for the three days before your spotlight moment.
• Review them frequently.
• Spill the cards on the floor and reorder them as quickly as possible.
• Slowly practice more with your mental map of the pitch than the cards. 
• Work with a particular focus on the introduction and the conclusion. 
• Then the segways which link the themes together.

Structure to build a mental map

I use a mountain to structure my pitches. 

A series of peaks and valleys to hang the content means I remember the themes and relationships rather than the exact words. 

This gives me way more flow and reminds me to keep building the energy, momentum and tension.

Let go of the word-for-word presentation script.

Pitch a gift, not a brown Amazon box.

Reduce the content to keywords on index cards.

Practice so you have a very familiar mental map of the pitch.

What is the cost of not doing this?

If you don’t make the time, all your effort to create your spotlight moment will probably go to waste, and the only mental map you’ll have is one of regret at the missed opportunity.

Please don’t do what I did to prepare for my TEDx talk. Focus on the things outside of your comfort zone.

Have any questions about using a presentation script??

Connect with me on LinkedIn!

Hopefully you will find more value in our other blog-posts:

How many slides for a 10-15 minute presentation

How to start a presentation? Start your pitch like an Olympic sprinter

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How we write presentation scripts that captivate audiences.

Having written thousands, this is our advice on how to write a presentation script and how to use scripts in your presentations.

What’s the most important factor in any presentation?

It’s got to be the design, right? Making your slides so beautiful, so chic, and so damn on-brand that your audience will weep at their magnificence?

That’s important, but no – we’re talking about something more fundamental than that.

Ok, then. How about the  animation ? Slick, professional and seamless. That premium, professional sheen that shows your quality through and through.

Again, really love your thinking here, but before that too.

Before you even open PowerPoint, Keynote or Google Slides. Before you get stuck into Photoshop, XD, or whatever design software you prefer.

In many cases, before you even fire your trusty PC or Mac up.

Which brings up back to answering that original question. The first – and most important – part of any presentation is the story. It’s the structure on which those other visual elements can hang, and with a great narrative, your design and animation can take it to another level of excellence.

But the story needs to be delivered. And in most cases, that’s down to you, the presenter. So you need a way to make sure you talk through the story in the right order. Hitting the right highs and lows. Without missing anything out. And without rambling on and going over your time limit.

What you need, my friend, is a presentation script.

The benefits of a great presentation script

OK, before we go any further, I can already see some of you grimacing at the thought of a presentation script.

I don’t need a script , you might be thinking – and you may well be right.

Scripts make presenters sound all robotic and boring , you could be muttering – and again, good point.

I want my  salespeople  to be able to think on their feet and adapt to any situation , you might be screaming into your screen. OK, chill out – you’re not wrong.

But let’s not be so black and white about things, eh?

Like presenters, presentations and audiences, each script should be different.

Your presentation script will likely be based on your experience as a presenter, your knowledge of the presentation subject, the level of detail you want to go into, the type of audience you’re presenting to, your time allowance, and many other variables.

So, it’s a good idea to start with the maximum amount you need, and then chip away as necessary. Think of it like Michelangelo’s David. To create his masterpiece, the Italian sculptor took a huge block of Tuscan marble, whittling it down for over two years to reveal the final result.

Can you imagine if he just took a small torso-shaped piece, and then glued a few bits and bobs on as he went along?

It’s the same for your presentation script: write it out in full, and see how it feels when you speak it out loud. What’s that? You probably wouldn’t speak it out loud? Well, you should – some phrases sound all wrong spoken aloud, even when they look fine on the page.

Speaking aloud also gives you a much better estimate of the time it will take to present it in full; reading it in your head, or even muttering it softly to yourself just won’t give you the same timings.

Each time you speak it aloud, it will get a bit tighter, a bit stronger and a bit more personalised to the way you speak.

And, after a few drafts, you’ll have something approaching your final presentation script. Just be careful to leave it when it’s ready – it can be tempting to tweak and tweak ad infinitum, and it’s sometimes difficult to know when to leave it alone.

Now it’s decision time. What will you do with this script? There are basically three choices here:

• Read the full script.
• Cut it down to bullet points.
• Memorise it.

Let’s look at the pros and cons of each in turn.

1. Read the full script

This is the safest method.

You separate your script out throughout your slides in the speaker notes section. This means you see them on your laptop, but your audience doesn’t on the big screen (or their Zoom screen).

Most people new to presenting, nervous of public speaking, not experts in the subject matter, or just a bit cautious, might initially choose this option, but it’s not without risks.

Yes, you won’t forget anything and yes, it gives you something to focus on other than the audience, but that can become an issue.

If you stand in front of your audience with your eyes glued to PowerPoint’s speaker notes, then it’s often not the best experience for them. People like to connect with one another, and eye contact – even over video calls – is an important part of this. So, if you don’t even glance up from time to time, you and your presentation can come across as cold, at a time when you should be sharing emotion.

And another issue is it can be hard to portray that emotion when you’re reading out loud, rather than speaking from the top of your head. It can be a bit like listening to kids reading out loud in primary school: sure, they are saying all the words right, but the speed, the cadence, the emphasis and passion can all be lost.

So how can you get around this conundrum: you’re not confident enough to go without a presentation script, but you don’t want to sound like an emotionless reading drone. The answer, whether you like it or not, is to practice.

Most people don’t practice, so most presentations aren’t very good. Don’t be that guy.

The more you practice, the more comfortable you will feel delivering your presentation script. You’ll find that certain sentences and phrases slip off the tongue a bit easier, so you are able to make eye contact from time to time. Keep practicing and there may be whole slides or sections that you can talk around – maybe not word-for-word – but close enough.

And this is where you’re getting closer to that audience connection – in fact it’s arguably better to falter every now again – it proves you’re just human like the rest of us.

It also gets you closer to option 2.

2. Cut it down to bullet points

For most of our clients , who are pretty experienced presenters, this is the best option. It gives you the flexibility to talk around the main points, but with a safety net of all the key points written down as memory aids.

These bullets, tucked away in the speaker notes, can be a presenter’s secret weapon. With just a discreet glance towards their screen every now and again, they can make sure the whole story is delivered in full, in order, and with a healthy amount of audience connection thrown in too.

Don’t forget that speaker notes – whether a full presentation script or bullet points – are really easy to edit. So, if you tend to use a presentation multiple times, you can go in each time afterwards to tighten up a word or two here, or perhaps a couple more pointers there.

Or maybe edit them beforehand to personalise the script a bit to your specific audience – it’s a good way to mitigate on blanking the company or individual names you’re meeting.

It’s still important to practice with just speaker noters though, and you’ll find those glances become fewer and the eye contact increases as you do so. And the more you practice speaker notes, the better you’ll get, perhaps ultimately getting to option 3.

3. Memorise it

Let’s face it, the best presenters don’t need any kind of script. When was the last time you saw someone delivering a TED talk with a fistful of cue cards? Or referring back to their laptop every couple of minutes?

It’s all just there, in their heads, effortlessly transitioning through and out of their mouths. Or so it appears… again, don’t kill the messenger but these people practice over and over and over.

But memorising it doesn’t always mean literally reciting every exact word. That can be useful when you have a very strict time to work within, but the best presenters can flow in and out of their memorised script at will. It’s really something to behold.

This means they can slip in relevant stories or recent events seamlessly. Or can refer back to other talks that day, personalise their story to the audience and generally make it much more of a flexible experience.

But of course, there’s a flip side. Less experienced speakers might lose their place, miss a whole chunk out, or go off on a rambling tangent that has no relevance, like that time I went to do a talk and it was really early in the morning and usually I set my alarm for 6.45 except for Thursdays when I get a lie in but actually the Thursday before I had a meeting so I turned that alarm off, but left on the 8.30 alarm and this talk happened to start at 8.15 and I didn’t realise but the alarm was still on but the talk didn’t actually start on time because there was an issue with the pastry delivery because we usually use this one company but they couldn’t deliver them so we had to use another company which was actually run by the husband of a client we used to work with who used to be a designer but then realised that he preferred to actually bake and……… you get the point there I hope.

Your presentation script. Your way.

All in all, presentation scripts are essential in creating and presenting a great audience experience. They give you structure, flow, and confidence that simply reading off your slides, or ad-libbing it can’t.

Start with a strong presentation script, and remember that it’s entirely up to you to decide how to use it to make the most out of your own style.

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From Start To Finish: How To Write A Presentation Script

• Posted On - October 24, 2023
• By - contributor

Presentation scripts have the potential to capture the attention of listeners and viewers. It can establish yourself as a credible speaker in the industry. No matter your aim to do marketing, branding, or just captivating the audience, a presentation can help you achieve all your goals. But writing presentations is an art; everyone can’t do it professionally. Let us tell you a step-by-step guide on how to write a presentation script. So read on to be a good writer.

Importance Of A Presentation Script

In any presentation, a well-written script plays a crucial role. It helps capture the audience’s attention and deliver a memorable message. A strong script enables you to articulate your ideas clearly, structure your content effectively, and engage your audience from start to finish. A presentation script also boosts your confidence as a speaker. It allows you to deliver your message with conviction and impact.

Benefits Of A Compelling Script

A script for a presentation offers benefits that can enhance your delivery and impact. Let’s explore some of the key advantages of having a well-crafted and engaging script:

Captures audience attention

One of the primary benefits of a script is its ability to maintain your audience’s attention. A well-written script helps you structure your content in a way that hooks your listeners from the beginning and keeps them engaged throughout the presentation.

Incorporate engaging storytelling or thought-provoking questions. You can also use powerful statements to captivate your audience and keep them focused on your message.

Enhances Message Clarity

A script allows you to present your ideas and information in a clear and organized manner. By carefully structuring your content, you can convey your message effectively. Your audience will easily understand it. A presentation script enables you to articulate your thoughts and concepts with clarity. It helps you avoid confusion or ambiguity.

Provides A Logical Flow Of Information

A well-structured script helps you organize your presentation in a logical sequence. By outlining key points, supporting details, and transitions between topics, you create a smooth flow of information that guides your audience through the content. This logical flow makes it easier for listeners to follow your thoughts. This way, they comprehend the overall message you are conveying.

Supports Effective Time Management

Having a script allows you to manage your time during the presentation effectively. By pre-determining the length of each section and allocating time accordingly, you can ensure that you cover all the essential points within the given time frame. This helps you maintain a good pace, avoid rushing, and prevent exceeding the allotted time.

Boosts Speaker Confidence

When you have a well-prepared script, you gain confidence as a speaker. Knowing that you have a solid structure and carefully chosen words to guide you through the presentation gives you a sense of preparedness and control. This confidence translates into a more engaging and impactful delivery. You can focus on connecting with your audience rather than worrying about what to say next.

Enables Customization For Different Audiences

You can customize any script to suit different audience demographics, needs, and preferences. By understanding your target audience, you can adapt your script to resonate with their interests, knowledge level, and expectations. This customization helps you establish a stronger connection with your listeners. It also makes your presentation more relevant and relatable.

Increases Audience Retention And Comprehension

A script that is well-crafted with compelling content increases audience retention and comprehension. By using techniques such as storytelling, visual aids, and repetition of key messages, you reinforce important concepts and make them more memorable. This results in a higher likelihood of your audience retaining the information. It helps them understand the core message of your presentation.

Step 1: Understanding The Purpose And Audience

Knowing the objective and audience of your presentation is crucial. It helps you write an effective script. Let’s delve into the importance of understanding these aspects and how they influence your scriptwriting process:

Clarify The Purpose

Before you begin writing your script, understand the purpose behind your presentation. Ask yourself what you aim to achieve through your talk. Are you seeking to inform, persuade, entertain, or inspire your audience? You can tailor your script to align with your goals by identifying the primary purpose.

Consider the desired outcome you want from your presentation. Do you want your audience to take specific actions, change their perspective, or gain knowledge?

Identify The Target Audience

The next crucial step is identifying and understanding your target audience . Who will be attending your presentation? What are their characteristics, interests, and knowledge levels? Analyzing your audience helps you tailor your script to resonate with their needs.

Consider demographic factors such as age, gender, profession, educational background, and cultural diversity. These insights will guide your tone, language choice, and content selection.

For example, if you’re presenting to a group of industry professionals, use technical terminology and delve deeper into specific details. On the other hand, if your audience consists of a general public with limited knowledge of the topic, you would need to explain concepts in a more accessible manner.

Adapting The Language And Tone

Once you understand your purpose and audience, adapt the language of your script. Use a style that resonates with your audience, whether formal, informal, or a blend of both. Consider the tone you want to convey—authoritative, enthusiastic, empathetic, or conversational. Incorporate it consistently throughout your script.

You create a sense of connection and engagement by aligning your language and tone with your audience’s expectations. Avoid jargon or complex terms if your audience is unfamiliar with them. Instead, focus on clarity and simplicity to ensure your message is easily understood.

Incorporating Relevant Content

Understanding your audience enables you to include content that is meaningful to them. Research and gather information addressing their needs, challenges, or interests. Incorporate examples, anecdotes, or case studies that resonate with your audience. It can make your presentation more relatable and impactful.

Consider the knowledge level of your audience. Strike the right balance between providing enough background information and advanced concepts. Use visuals, statistics, or examples to support your points and enhance audience understanding.

Aligning With The Expectations

Every audience has certain expectations when attending a presentation. Understanding these expectations allows you to meet them and exceed them where possible. For instance, if your audience expects a lively and interactive session, consider incorporating interactive elements such as audience participation, Q&A sessions, or group exercises into your script.

Step 2: Preparing For Script Writing

Scriptwriting is a crucial step. It sets the foundation for creating a compelling and well-structured presentation. Let’s explore the key aspects to consider during the preparation phase:

Researching The Topic

Before you start writing your script, conduct thorough research on your topic. Gather reliable information from sources like books, articles, research, or credible websites. Take notes and organize your research materials. Ensure that you have a solid understanding of the subject matter.

Defining The Key Message

Your presentation should have a clear and concise central message. Spend time defining and refining your key message, as it will serve as the backbone of your script. The key message should align with the purpose of your presentation. It must encapsulate the main idea or argument you want to convey to your audience.

Outlining The Structure

An effective presentation script follows a well-defined structure. Create an outline that outlines the main points, subtopics, and supporting details you want to cover. Consider the logical flow of information and how each section connects to the next. The structure will help you maintain focus, stay organized, and ensure a smooth delivery.

Step 3: Crafting Engaging Content

Content creation is an essential step. It captivates your audience and keeps them interested throughout your presentation. Here are some effective strategies to create compelling and impactful content:

Start With A Hook

Begin your presentation with a strong opening that grabs the audience’s attention. This can be a thought-provoking question , an interesting fact, a story, or a powerful quote. The hook sets the tone for the rest of your script and establishes a connection with your listeners.

Clearly Outline Your Main Points

Organize your content in a logical and structured manner. Outline the main points you want to convey and arrange them coherently. Each point should be clear and concise, focusing on the most critical information. Consider using headings and subheadings to guide your audience and facilitate understanding.

Tell Stories And Use Examples

Storytelling is a powerful tool to engage your audience. Incorporate relevant narratives, anecdotes, or case studies that illustrate your main ideas. Stories create an emotional connection. It makes the information more relatable and helps your audience retain the information. Additionally, examples and real-life scenarios can enhance comprehension. It can make your content more tangible.

Use Visual Aids

Visual aids such as slides, charts, images, and videos enhance presentation engagement. They provide visual support, help illustrate complex concepts, and add variety to your content. Ensure that your visual aids are clear. They must be appealing and aligned with your message. Use them sparingly and strategically to avoid overwhelming your audience. 

Use video script template s to save time. Incorporate all these elements in a script and see how it captivates your audience with an organized structure.

Incorporate Interactive Elements

Engage your audience by incorporating interactive elements in your script. This can include asking questions or encouraging participation. You can also conduct polls or surveys or incorporate hands-on activities. Interactive elements make your presentation more dynamic and involve your audience actively.

Inject Humor

Humor is a powerful tool to grab attention and create an enjoyable atmosphere. Incorporate appropriate humor throughout your script to lighten the mood. It will make your presentation memorable and build rapport with your audience. However, be mindful of cultural sensitivities. Ensure that your humor aligns with the context and tone of your presentation.

Use Emotionally Compelling Language

Use language that appeals to their emotions to evoke a strong response from your audience. Use vivid and descriptive words that paint a picture in their minds. Emphasize the benefits, the impact, and the relevance of your message. Connect with your audience on an emotional level. Express empathy and understand their needs and concerns.

Step 4: Writing For Oral Delivery

Writing for verbal communication requires a specific approach to ensure your presentation script is effective when spoken aloud. Here are some key considerations to keep in mind when writing for oral delivery:

Using Conversational Language

When writing a presentation script, aim for a conversational tone. Use simple, clear, concise language your audience can easily understand. Avoid jargon or technical terms unless necessary. Create a friendly and relatable atmosphere through your writing.

Incorporating Rhetorical Devices

Rhetorical devices such as repetition, rhetorical questions , metaphors, and parallelism can add flair to your presentation script. Strategic use of these devices can create rhythm. It can help you emphasize key points, evoke emotions, and make your script more engaging.

Balancing Script And Improvisation

While it’s important to have a well-written script, it’s also crucial to allow room for improvisation and flexibility during the presentation. Be prepared to adapt to the audience’s reactions. Address questions and engage in spontaneous interactions. Strive for a balance between following the script and connecting with the audience.

Step 5: Refining And Practicing The Script

Once you have written your presentation script, refining and practicing it is essential to ensure a smooth and engaging delivery. Here are some steps to refine and practice your script:

Review And Edit

Read through your script multiple times to identify any areas that can be improved. Look for opportunities to make your message clearer. Eliminate unnecessary details and enhance the flow of your script. Pay attention to the overall structure. Ensure that your main points are well-organized and easy to follow.

Seek Feedback

Share your script with colleagues, friends, or mentors and ask for their feedback. Their fresh perspective can help you identify any areas that may need improvement. Consider their suggestions. Make revisions accordingly to enhance the overall quality of your script.

Practice Out Loud

Once you are satisfied with the refined version of your script, it’s time to practice delivering it out loud . Stand in front of a mirror. Record yourself to observe your body language, facial expressions, and tone of voice. Pay attention to your pacing, pauses, and emphasis on key points. Practice until you feel confident and comfortable with the delivery.

Time Yourself

Timing is crucial when delivering a presentation. Ensure your script fits within the allotted time frame by synchronizing yourself during practice sessions. If necessary, make adjustments to the script by shortening or expanding certain parts. It will help you maintain a balanced and well-paced presentation.

Rehearse With Visual Aids

If you plan to use visual aids such as slides or props during your presentation, incorporate them into your rehearsal. Practice syncing your delivery with the visual elements to ensure a seamless presentation. Familiarize yourself with the order and content of the visual aids to enhance the overall impact of your message.

Seek Opportunities For Practice

Take advantage of opportunities to practice your script in front of a live audience. Consider participating in mock presentations, workshops, or public speaking events where you can receive feedback and gain experience in delivering your script to a real audience. This will help build your confidence and fine-tune your delivery.

Power Of A Well-Crafted Script

Following these 5 steps of how to write a presentation script, you can create a perfect speech to engage your audience throughout your speech. Remember, writing a script is an art you can master only with time and constant practice. Use our guide as a starting point and begin writing a compelling script.

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Speech Writing

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Presentations are a common part of our personal and professional lives. Whether you're a student, an employee, or an entrepreneur, mastering the art of presentations is a valuable skill.

A well-crafted presentation speech can inspire, inform, and engage your audience, leaving a lasting impact. 

So how can you craft an engaging presentation speech?

In this guide, we will walk you through the process of creating and delivering a compelling presentation, step by step. From writing your speech to mastering public speaking techniques, we've got you covered. 

So, let's dive in! 

• 1. What is a Presentation Speech?
• 2. How to Write a Presentation Speech?
• 3. How to Start a Presentation Speech?
• 4. How to End a Presentation Speech? 
• 5. Presentation Speech Examples 
• 6. Tips for Making Your Presentations More Engaging
• 7. Presentation Speech Topics

What is a Presentation Speech?

A presentation speech is a type of speech that serves to convey information, share ideas, persuade, or inspire a specific audience. A presentation speech is carefully planned and typically delivered in a formal setting, such as a classroom, a boardroom, or a conference.

In other words, a presentation speech can be defined as: 

A public speech that attempts to inform or convey a particular message effectively to a specific audience. 

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects: 

• Purpose 

Every presentation speech has a clear purpose, which could be:

• To persuade
• To entertain
• To inspire and motivate 

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows a structured format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points. 

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

• Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Creating an effective presentation speech requires careful planning and organization. Here's a step-by-step guide to help you write a presentation speech effectively:

Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily. 

Here's how to construct a well-organized presentation speech outline:

Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

• Ensure that each point supports your main message and is easy to understand. 
• Check for grammar and spelling errors.
• Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

How to Start a Presentation Speech?

Now that you’ve written your presentation and its content, the time has come to deliver your speech. So, how to open a presentation speech effectively? 

The beginning of your presentation speech is your chance to make a strong first impression and captivate your audience's attention. 

Here are key steps to help you start your presentation speech effectively:

Begin with a Hook

Grab your audience's attention with a compelling opening. This could be a surprising fact, a thought-provoking quote, a relevant anecdote, or even a rhetorical question. The goal is to pique their interest right from the start.

Here are some example phrases that you can use to catch your audience’s interest:

• "Did you know that..."
• "Imagine a world where..."
• "I'd like to start with a story..."
• "Have you ever wondered why..."
• "Let's begin with a surprising statistic..."
• "Picture this scenario..."
• "Today, I want to share a secret with you..."
• "What if I told you that..."
• "To get your attention, I'll start with a riddle..."
• "I have a question for you:"

Learn more about crafting better hook statements with our complete guide to writing engaging hooks with hook examples .

Introduce Yourself

After the hook, briefly introduce yourself. Share your name and a few words about your background or expertise that make you a credible source on the topic. 

These example phrases below demonstrate how you can get the audience to know you:

• "Hello, I'm [Your Name], and I've been working in [relevant field] for [number of years]."
• "I'm [Your Name], and I've had the privilege of [mention significant achievement or experience]."
• "Good [morning/afternoon/evening], my name is [Name], and I'm here as a [your role] at [your organization]."
• "For those of you who don't know me, I'm [Your Name], and I specialize in [relevant expertise]."
• "It's a pleasure to be here with you today; I'm [Your Name], and my journey in [relevant field] has been truly inspiring."

Make sure to keep your introduction short and direct. If you take 20 minutes to introduce yourself, you might lose the audience’s interest in your speech. So, keep it clear and short. 

Mention the Topic or Purpose

After hinting at the topic through the hook and introducing yourself, you should clearly state the purpose or topic of your presentation. 

Let your audience know what they can expect to learn or gain from your presentation. This sets the stage for your audience, giving them a sense of direction.

• "Today, I'm going to share with you the key strategies to..."
• "The purpose of this presentation is to shed light on..."
• "In the next [time duration], I will explore the critical aspects of..."
• "I aim to help you understand the importance of..."
• "By the end of this presentation, you'll have a clear grasp of..."
• "Our goal today is to uncover the secrets of..."
• "I want you to leave here with actionable insights into..."
• "My objective is to show you how to achieve [specific goal]."
• "We're going to dive deep into the world of [presentation topic], and you'll walk away with..."

How to End a Presentation Speech? 

The conclusion of your presentation speech is your final opportunity to leave a lasting impact on your audience. A strong conclusion should effectively summarize your key points, reinforce your message, and inspire action or reflection. 

Here's how to end a presentation speech on a high note:

Summarize Key Points

Begin by recapping the main takeaways of your speech. Summarize the key points in a concise and clear manner. This reinforces the core message and helps your audience remember what you've shared.

Here are some helpful phrases you can use:

• "To recap our journey today..."
• "In conclusion, let's revisit the key takeaways..."
• "In summary, we've explored..."
• "To sum it up..."
• "As a quick reminder..."
• "So, to put it all together..."
• "In a nutshell..."
• "To reiterate our main points..."
• "Let's briefly go over what we've learned..."
• "In brief..."

End with Impact

Craft a memorable closing statement that reinforces the significance of your topic. This statement can be a thought-provoking quote, a powerful anecdote, or a call to action It should be emotionally engaging and leave a strong impression.

If your presentation aims to inspire action or change, make a clear and persuasive call to action. Encourage your audience to take specific steps based on the information you've provided. Whether it's signing a petition, making a change in their personal lives, or joining a cause, specify what you want them to do next.

For instance, you can end with these impactful words:

• "As we conclude, consider this..."
• "To leave you with something to ponder..."
• "This statistic is a sobering reminder..."
• "Let's close with an inspiring story..."
• "As we finish, remember..."
• "I want you to carry this message with you..
• "Now, I encourage you to take the next step..."
• "Let's turn knowledge into action..."
• "I challenge each of you to..."
• "It's time to make a difference, starting with..."

Thank the Audience

Express gratitude to your audience for their time and attention. A simple "thank you" goes a long way in building rapport and goodwill. 

You can also take some ideas from these “thank you” phrases:

• "I want to express my sincere gratitude to each one of you for being here today."
• "Thank you all for your time and attention throughout this presentation."
• "I'm truly grateful for the opportunity to share this information with you."
• "Your presence here means a lot, and I appreciate your engagement."
• "I'd like to take a moment to thank you for joining me in this discussion."
• "A big thank you to our attentive audience for being a part of this conversation."
• "I appreciate your willingness to be here and participate in this presentation."
• "Your presence has made this presentation more meaningful."
• "Thank you for being such a wonderful and responsive audience."
• "Your interest in this topic is greatly appreciated."

Open the Floor for Questions (if applicable) 

If you plan to have a question-and-answer session, invite your audience to ask questions. Be prepared to provide thoughtful and informative responses. The conclusion of your presentation speech should leave your audience feeling informed, inspired, and motivated. 

Presentation Speech Examples 

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some examples of presentation speeches you can follow to write a well-structured presentation. 

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Tips for Making Your Presentations More Engaging

Delivering a presentation speech that captivates your audience and leaves a lasting impression requires more than just good content. It also involves effective communication and engaging delivery. 

Here are some essential tips for giving better presentations:

Master Your Body Language

Sometimes, your body language speaks more than your words – make it say 'confident and engaging.'

• Maintain good posture; stand or sit tall with confidence.
• Make eye contact with your audience to establish a connection.
• Use hand gestures purposefully to emphasize key points.
• Move around the stage or speaking area to engage with different audience members.
• Smile and convey enthusiasm; it's contagious.

Focus on Voice and Tone

Presentations depend on your ability to speak. Use your speech strategically to enhance your presentation.

• Speak clearly and at a moderate pace, ensuring everyone can understand you.
• Vary your tone and pitch to avoid a monotone delivery.
• Use pauses strategically to emphasize important points or allow your audience to digest information.
• Adjust your volume to ensure everyone in the room can hear you without straining.
• Practice vocal warm-up exercises to avoid vocal strain.

Prepare for Nervousness & Anxiety

Embrace the butterflies in your stomach as the energy that fuels a stellar presentation. Here’s how you can do that:

• Prepare thoroughly; knowledge and practice reduce anxiety.
• Deep breathing and relaxation techniques can help calm nerves before and during your presentation.
• Visualize a successful presentation and focus on your message rather than your anxiety.
• Embrace the natural adrenaline rush as a source of energy and enthusiasm.
• Start with a familiar or engaging point to build confidence.

Welcome Questions and Feedback

The question and answer session can be a great opportunity to engage with your audience. Make it successful with these tips:

• Encourage questions and feedback to engage your audience and clarify any doubts.
• Be polite and patient when responding to questions or criticism.
• Use feedback as an opportunity for conversation and engagement.
• Anticipate relevant and common questions and practice their answers beforehand.

Tailor to Your Audience

The best speeches are those that are loved by the audience. Tailor your speech according to their expectations.

• Customize your speech to the interests and needs of your specific audience.
• Use language and examples that resonate with your listeners.
• Address any potential concerns or objections your audience might have.
• Research your audience's background and preferences in advance.
• Make sure your content is relevant and relatable to your audience.

Engaging Visual Aids

Visual aids should enhance, not overpower, your speech. Here is how to use them effectively:

• Use slides or visual aids sparingly, and keep them simple and clear.
• Avoid overcrowding slides with text; use visuals to complement your spoken words.
• Ensure that visuals are easy to read and understand from a distance.
• Practice with your visual aids to smoothly incorporate them into your speech.
• Be prepared to present without visual aids in case of technical issues.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful. 

Here are some compelling presentation speech ideas to help you out:

• The Impact of Artificial Intelligence on the Job Market
• Climate Change and Sustainable Practices
• The Power of Emotional Intelligence in Leadership
• The Art of Time Management
• The Future of Renewable Energy
• The Psychology of Decision-Making
• Mental Health Awareness and Reducing Stigma:
• Innovations in Space Exploration
• The Art of Negotiation
• The Role of Music in Society

Looking for compelling and thought-provoking topics for your presentation speech? Check out 100+ informative speech topics to inspire your next presentation.

To Conclude,

In the world of presentations, your ability to inform and persuade relies on the way you craft and deliver your speech. Mastering the art of a presentation speech requires careful planning, engaging delivery, and an accurate understanding of your audience.

So remember to make your outline, use engaging visual aids, and practice effective body language. With practice, patience, and passion, you can become a confident and impactful presenter. 

Need further help in making your presentation speech? No worries! 

MyPerfectWords.com is a professional speech writing service that provides versatile academic help. Whether you have a speech or a research paper to write, come to us. We have a team of experts to help you with all your writing needs. 

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation ?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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How to Write a Presentation, Speech, or Script

It may seem difficult at first—perhaps you're getting caught up in what vocabulary to use, or maybe you're having trouble organizing your thoughts.

Writing a presentation, speech or script can be a daunting task, but it doesn't have to be. The key to successful writing is to start with a clear plan.

Begin by outlining your main points and the order in which you would like to present them. Once you have a plan, you can start to fill in the details. Research your topic and make sure you have a good understanding of the material you are presenting.

When writing the speech or script, use simple language and avoid jargon. Make sure to include relevant facts and statistics to support your points. Finally, practice your presentation or speech several times to ensure that you are comfortable with the material and can deliver it in a confident and engaging manner. With a bit of preparation and practice, you can write an effective presentation, speech or script.

In this article, we will provide tips on how to write a presentation, speech, or script that will help you present, persuade and succeed using the best writing assistant software , ParagraphAI.

What is a Presentation?

A presentation is a form of communication in which a speaker presents information to an audience. They help share ideas, explain concepts, or to persuade the audience to take action. Presentations take place in person, through video conferencing, or through other digital media. Oftentimes, presentations are used in business settings, such as meetings or conferences, but are also present in educational settings, such as lectures or seminars.

Presentations inform, educate, or entertain an audience, depending on the purpose of the presentation. Formats include slideshows, videos, and even interactive experiences. Regardless of the format, a successful presentation requires careful planning and preparation, as well as strong communication skills.

What Should a Presentation Speech Include?

Every presentation can be divided into three segments: the opening, the main content, and the closing. Approximately 10-15% of your speaking time is typically spent on the introduction, around 75% on the body, and the remaining 10% on the conclusion.

The body of the presentation should contain facts and evidence to support the main points, and should be presented in a logical and easy-to-follow manner. The presentation should also include visuals, such as images, graphs, and charts, to help illustrate the points being made.

Finally, the presentation should end with a strong conclusion that summarizes the main points and leaves the audience with a lasting impression. With these elements in place, a winning presentation will be sure to capture the attention of the audience and leave them with a positive impression.

How to Write a Presentation

• Keep slide text concise.
• Focus on a single idea per slide.
• Use straightforward language.
• Incorporate impactful visuals.
• Tailor your writing to your audience.
• Avoid using slides as your personal notes.

Writing a presentation script can be a daunting task, but it doesn't have to be. Start by gathering the information you want to present. This could include facts, figures, quotes, and stories. Once you have your information, create an outline of your presentation. This should include the main points you want to make and the order in which you want to make them. Then, write the actual script. Make sure to include an introduction, body, and conclusion.

Your introduction should capture the audience's attention and set the tone for the presentation. The body should include the main points you outlined, and the conclusion should summarize the main points and provide a call to action. Finally, practice your presentation until you are comfortable with the material. Following these steps will help you create a successful presentation script.

How to Write a Presentation, Speech, or Script with ParagraphAI in One Easy Step

ParagraphAI is a free AI writing tool that crafts perfectly curated content for all your writing needs, from social media posts and blog articles to presentations and professional works. In one easy step, enter your topic and watch as ParagraphAI takes care of the rest. It will generate high-quality, well-researched, and plagiarism-free content tailored to your specific audience. ParagraphAI is available as an app and a browser extension.

Example 1: Write a speech about AI writers impact on sales presentations

If someone is writing a speech about AI writers impact on sales presentations they should start with an Outline. From there generate content for each individual point.

ParagraphAI can generate a presentation outline and script about any topic that the writer can use as a starting point for their blog post.

Using the app, you could even just put in some ideas to save the text for later if you don't have the time to write a whole product description yet.

Example 1 Continued: Write a speech about AI writers impact on sales presentations

If you are writing a speech and are unsure where to start, you can instantly generate it with our AI writer.

In this example we did not create an outline, ParagraphAI has written the following speech with the prompt "Write a speech about AI writers impact on sales presentations"...

"Good morning everyone. I am here today to talk to you about the impact of AI writers on sales presentations. AI writers are a powerful tool that can help sales teams create more effective and persuasive presentations. AI writers are able to analyze data, identify trends, and generate persuasive arguments. This means that sales teams can create presentations that are tailored to their audience and that are more likely to be successful. AI writers can also help to save time, as they can quickly generate content that is tailored to a specific audience. They are becoming increasingly popular, and their impact on sales presentations is undeniable. AI writers can help sales teams create more effective presentations that are tailored to their audience and that are more likely to be successful. Thank you."

Example 2: Write a treatment for the next Terminator movie

Imagine you want to write a movie treatment, simply describe your plot, characters and details or use similar movies to instantly generate new inspiration and let ParagraphAI's free AI writing assistant write it for you.

Here is the result for the prompt: "write a treatment for the next terminator movie":

"The Terminator franchise is one of the most iconic and beloved science fiction franchises of all time. After the success of the first two films, fans have been eagerly awaiting the next installment. With the release of Terminator: Dark Fate, the story of Sarah Connor, John Connor, and the Terminators has been given a new lease of life.

The next installment in the Terminator franchise should focus on the next generation of Terminators. The story should follow a group of young Terminators who have been sent back in time to protect the future from a new, more powerful enemy. These Terminators should be equipped with advanced technology and weaponry, and their mission should be to find and eliminate the enemy. Along the way, they should be forced to confront their own morality and the consequences of their actions.

The movie should also feature a new cast of characters, including a young Sarah Connor and John Connor. These characters should be more complex and nuanced than their predecessors, and their interactions with the Terminators should be a source of tension and drama. The story should also explore the implications of the technology used by the Terminators, and the ethical dilemmas posed by their mission. Ultimately, the movie should be an exciting and thought-provoking exploration of the Terminator universe."

Example 4: Write the script for the first scene of the above movie

Say you want to write a script and dont know where to start, here is the result for the prompt "Write the script for the first scene of the following movie: [enter movie treatment from above]":

"Script for the First Scene:

The scene opens on a dark, post-apocalyptic landscape. We see a group of Terminators, their faces illuminated by the light of the moon. They are walking in a single line, their weapons drawn and ready for battle. Suddenly, they stop and turn to face the camera.

The leader of the Terminators steps forward and speaks in a robotic voice. "We have been sent back in time to protect the future from a powerful enemy. Our mission is to find and eliminate this enemy, no matter the cost."

The Terminators turn and continue their march, their determination evident in their faces."

And you can adjust the tone sliders and improve your final work to meet your needs - who knows, AI may be used to write the script for the next AI based Terminator movie!

As you can see, ParagraphAI is a versatile assistant when it comes to generating text, regardless of if you are writing for a professional or casual setting.

Best of all, ParagraphAI is a free AI writer tool . Give it a try the next time you're figuring out how to write a presentation, speech, or script. It's amazing how easy and fun it is!

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How to Start a Thesis Defense Presentation

After months and years of hard work, the moment to wrap things all up is finally here—your thesis defense presentation.

Whether you’re pursuing a master’s degree or doctorate, it’s the final step to that much-deserved achievement. 

A thesis defense requires a lot of prior research and preparation. And as important as its content is, so is how you present it because a stunning design with clear data and text hierarchy plays an immense role in comprehension.

In this article, we’ll explore how you make your thesis defense .

The organization is the key to success. Establishing some previous steps before any project or work is essential for the result to be very positive. And the defense of a thesis could not be less. 

Below, we will develop all the necessary steps to make a thesis defense presentation and we will give you some tips on how to carry them out.

How to Make an Amazing Presentation

Defining the concept of your thesis presentation, structuring your thesis defense presentation, how do you welcome the audience, tell them why you did this thesis, go into the content by explaining your thesis part by part, how to end the defense of the thesis.

After a long time of research and study, the content of your thesis is ready. Now, you have to find the best way to reflect all that effort behind your work. The information comes across more clearly if you use a visual format, as it attracts the attention of the audience. To present your thesis information in a clear, concise, and ultimately amazing way, you can use one of our unique thesis defense templates , available at Slidesgo.

As an example, in this article, we are going to use the Ecology Thesis template . With it, we will show you what to include in your presentation and how to make an attractive design.

After choosing the Google Slides and PowerPoint template that best suits the needs and subject matter of your thesis, it is time to define an overarching concept.

This is the main theme on which your designs are based. It must be relevant to your thesis as its purpose is to guide your selection of colors, typography, images, style, etc. 

These must be portrayed in a way that supports the main message of your slides and should be aligned with your concept both visually and sociologically.

Once you have defined the concept, you will have to move on to the next step: structuring the content of your thesis. A good structure will show that there is a good organization behind the work, but most importantly: it will highlight your content.

In this article, we are going to show you a structure that could be a good example of how to structure a thesis, but you can adapt it to what your specific content requires.

Before you begin your thesis defense, you should welcome your audience. A good presentation will make you connect with your audience, which will result in more general interest in your work.

Use an appropriate language register (avoid informal language), but be approachable and natural.

"Welcome to the thesis defense on [the title of your thesis]". Next, introduce yourself with your name and give a short description of your background and occupation.

Don't forget to say “thank you for attending!”

To continue establishing that connection with your audience, explain the reasons that led you to do this thesis. Tell the professional reasons, and you can even say some personal ones, which will denote closeness, and your audience will appreciate it.

Now it's time to go into the content of the thesis ! After these preliminary steps, which are just as important as the thesis itself, it is time to explain part by part the structure (which you had previously established). We are going to propose a structure for your project, but the final decision is always yours!

First impressions are very important. Because your title page is the very first thing viewers see, it must be striking and impactful. It also sets the stage for the rest of your slides.

In one glance, the following should be established:

• Thesis defense topic
• Design style

For instance, the ecology thesis’s title page uses illustrations of a natural landscape to represent the topic of nature and a striking shade of blue to set the tone.

The sans serif font used depicts clean-cut typography and style and the thesis topic is written in large and bold typography, which draws attention to it immediately.

Right after your title page, include an introduction slide to provide more details about your topic. 

This means explaining what you hope to answer with your research, its importance to your field, and why you chose it.

Continue to incorporate design elements relevant to your concept. This example has done just that by using a different natural landscape and including animals. For coherence, stick to the same typography and style throughout your presentation.

The aim of the literature review slide is to illustrate your knowledge of your thesis topic and any relevant theories.

Walls of text kill a design. For clarity, we recommend presenting this with bullet points. Each one should be short and sweet and only touch on the basics; you can elaborate on them in your speech. 

Don’t forget to be consistent with your design. In our example, we’ve maintained the tone of blue chosen and added illustrations of leaves in the far corners of the slide. 

Also, address similar research that has been done. This is to showcase your topic’s originality and, if relevant, how it’s different and/or an improvement from previously done research. 

This is one of the most important parts of a thesis defense presentation.

It allows your viewers to assess the rationality and validity of your approach and consequently, the accuracy of your results.

A great methodology slide explains the what , how, and why :

• What method did you use for your research
• Why did you choose it
• How did you conduct it

Because this part of your thesis will be rather technical, the most effective way to aid understanding is by using graphics like charts and tables. 

Keep text to a minimum to avoid drawing attention away from the graphics. If there is a text that must absolutely be included, consider using bullet points and keep them short.

Don’t forget to maintain color, style, and typography coherence.

The results slides are easily the most quantitative part of a thesis defense. 

Here, your aim is to simply introduce your findings. Select the most impactful data and highlight them here.

Just as with methodology, use graphics like charts, tables, and graphs to portray the data in a clear way. And, once again, try not to write too much text. Let the visual content do the talking .

After you’ve introduced your data, the next step would be to help your audience make sense of it. That means understanding what it means in the context of your thesis research topic and your discipline. 

Simply put, you should answer the question: What do the numbers mean?

The best way to approach this would be to do it as if you were creating an infographic . 

Illustrations like icons are a quick and simple way to represent your message. It also reduces the amount of text on your slide, which makes the information much more digestible. 

For a balanced thesis presentation, you should also address any outliers and anomalies.

To quote bestselling author Robin Sharma, “Starting strong is good. Finishing strong is epic.”

That’s exactly what to aim for in your conclusion.

Provide an overview of your thesis topic and remind your audience what you set out to answer with your research. In our example, we’ve used three icons accompanied by a short title and text. 

Following that, reiterate the important points of your research results you want your audience to take away from your thesis defense presentation. 

You can do so by expanding the next slide to have more icons and points, for example.

Don’t forget to address any shortcomings and limitations in your approach and extra points for suggesting possible improvements for future research.

We are going to give you a little tip to make your thesis defense a success. You can combine your defense with good public speaking techniques. Take a look at our article "How to become a great speaker" .

We hope this article has been of great help, have you already seen our templates to make the presentation of your thesis ? Choose the one that best suits your needs, we are sure that one of them will go perfectly with your thesis presentation! 

Good luck from Slidesgo.

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