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Letter to Introducing a Company

Last Updated On March 18, 2020 By Letter Writing Leave a Comment

A letter to introduce a company is written when a company wants to sell itself to potential business people, investors or other companies. It can also be written when a new company is launched in the market. 

A letter to introduce a company is written by the owner or a personal representing the company to other companies, potential partners, and clients.

This letter is written to provide the relevant details to formally introduce the company to potential clients and other companies. It is important to market the products and services offered by the company and how they can be useful. 

Such a letter creates a good impression to potential partners and investors and encourages them to collaborate with the company. It is important to engage the interest of a potential client in the company.

Tips for writing a company introduction letter

• Fully identify your company
• Explain details of when the company started, its business goals, and mission
• Describe how the company can benefit the potential client or partner
• Describe the goods or products produced and how they are different from other company’s
• Explain accomplishments in the past if applicable
• Extend an invitation to the potential client or company for collaboration
• Enclose a document with additional information like a brochure
• Write an official letter

Company Introduction Letter Templates

When you want to introduce a company to a potential client, it is important to do it in writing. Check out our free letter to introduce a company template and sample letters that you can use for reference.

_____________

Date (date on which letter is written)

________________

Sub:_________________________________________

Dear _________________,

I hereby write this letter to introduce our company ____________ which was started in ____________ (year). We are a reputed company in providing ____________ services to clients. I wish to take this opportunity to inform you of our services and how they can be of help to your company.

We engage in delivering and transporting goods on behalf of our customers to their preferred destinations. Many people have a difficult time finding a convenient and safe means of transporting their products without damage. Our company ensures that products are delivered safely and on time.

We wish to propose a partnership with your company ____________. We believe that our partnership can benefit your company to ease transport and delivery activities. We look forward to expanding our business to other areas in ____________ and we hope to grow with you as our partners.

Kindly find the attached brochure with more information on our services and prices.

Yours Faithfully,

(__________________)

I_________________( name of the sender) am writing this letter from________________(name of company) regarding our company that has made a new entry in the Indian Market. I am writing this letter in order to introduce our company to you and educate you on the many services provided by us. Our services include, ________________(mention the specifics)

Also, as we both are in the same field of work we can discuss how to go about manufacturing _______________.

Please, find enclosed a detailed list of all our products, their prices, and other relevant data for your convenience.

Awaiting your reply for the same.

Thanking you,

Yours truly,

_______________.(Name and signature of the sender).

_________________(Name of the company

Company Introduction Letter Samples

Have you launched your company recently and you want to introduce it to potential customers? Have a look at the sample of a letter to introduce a company that you can customize to meet your needs.

Abraham Anderson,

Beaden Company

7334 Peg Shop Street

Carlisle, PA 17013

United States

Date:____________ (Date on which letter is written)

Maryellen Coffey,

Napoleon Limited

977 Marconi Dr.

Florence, SC 29501

Sub; Introducing a company

Dear Madam Coffey,

I hereby write on behalf of Beaden Company as the marketing director. We officially launched our company last month. I hereby write this letter to officially introduce to your company and the services that we offer that could be helpful to your company.

Beaden Company is a recruiting agency that works to find suitable employees a company across various positions. We find, select, and interview suitable candidates on behalf of our clients based on the job requirements that they give us.

I wish to extend an invitation to your company to work with us. We ensure that all the staff we recruit meet the integrity standards, work experience, and academic qualifications to avoid hiring incompetent staff. We hope to discuss how we can collaborate with you and propose a business meeting at a convenient time.

Kindly get back to us with a response on our email [email protected] . 

Abraham Anderson

On behalf of Beaden Company

Jasmine Smith,

General Manager,

AAA Electronics,

Date: 11th March 2017.

Mr. Jay Sharma,

BRC Pvt.Ltd.,

Subject: Company Introduction letter.

Dear Mr. Sharma,

I, Jasmine Smith, am writing this letter from AAA Electronics, a Scotland based electronics company that has made a new entry in the Indian market. I am writing this letter to introduce our company to you and educate you about the many services provided by us.

Our company specializes in manufacturing electronics gadgets, mainly mobile phones and MP3 players (as of now). We intend to expand further into the television market, fridges, microwaves, etc. Our head office is located in Scotland UK, and apart from that, we have eight branches in different countries worldwide.

After expanding into other countries, we have now decided to extend our company in India too. The team of engineers and developers at our firm are the best in their way, and we promise to provide timely service to our esteemed clients. Also, as we both are in the same field of work, we can discuss how to go about manufacturing devices coping with the latest technology.

Yours sincerely,

Jasmine Smith.

General Manager.

AAA Electronics.

Company Introduction Letter Email Format

Are you in charge of marketing and you wish to introduce your company to a potential partner? Here is a free letter to introduce a company in an email format that will guide you through

Dear Mr. Kane,

I hereby write to introduce my company which I started a year ago. Packers is a packaging company that manufactures refillable bottles that can be reused. We have recently entered the US market and I wish to inform you of the products we manufacture.

Many companies have the challenge of paying a hefty consumer responsibility cost for management of the waste from their products. Our company aims at providing reusable packaging that can be returned to the company for refill and recycling hence reducing the cost of production and waste management. Our mission is increasing reuse and recycling to reduce disposable waste.

I hereby invite you to partner with us in providing reusable packaging materials. Your company Nice and Lovely produces cosmetic products which are fast-moving products in the market hence producing more disposable waste. Our partnership will ensure that you reduce the cost of production and waste management.

I would like to propose that you partner with us. I wish to arrange a meeting so that we can discuss our partnership. Kindly back to me through email [email protected] .  

I look forward to your response.

Best wishes, 

Jason Wiley

When you want to suggest a collaboration with a potential partner or market products and services to potential customers, a letter to introduce the company is essential. Such a letter describes the company and the products/services offered, how it will be of benefit to the client, and relevant details about the company. One can use this letter to invite a potential company or client for collaboration.

Related Letters:

• Letter for Introducing a Product for Sale
• Company Introduction Letter
• Company Introduction Letter Template
• Construction Company Introduction Letter
• Business to Customer Introduction Letter
• Professional Introduction Letter
• Realtor Introduction Letter
• Introduction Letter
• Letter to Introduce a Professional Contact
• Introduce a Catalog or Brochure
• Business Introduction Letter Template
• Business To Business Introduction Letter
• Business Introduction Letter
• Business Introduction Letter Format
• CV Introduction Letter
• Catalogue Introduction Letter
• Introduction Letter to Customer
• Introduction Letter For a Job
• Introduction Letter Format
• Introduction Letter Template
• Introduction Letter To Client
• New Partner Introduction Letter
• New Branch Office Introduction Letter

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Business Cover Letter for Word & Google Docs

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Template Highlights

• Get the template in Word or Google Docs format.
• Present your company's solutions in a style that reflects its personality from the very first sentence.
• Share your company's mission to generate empathy with customers.
• Communicate the most notable achievements of your business.
• Personalize the document with your company's corporate image.
• Print the business cover letter in your preferred format or share it with colleagues via email.

Frequently Asked Questions

What is a business cover letter, how do you write a business cover letter, can i edit this template, is this template free, related tags:.

• Proposals, Estimates & Quotes
• Google Docs

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Letter of Presentation

A letter of presentation can be any letter where you share information or and idea to another party. Commonly it is used in business as a marketing letter to other businesses or clients, explaining what you have to offer or introducing them to your product(s) or services.

One form of letter of presentation is a letter that you send to a potential employer to demonstrate your desire to gain employment within their organization. It is usually the first letter your potential employer will read, so it is extremely important to sell yourself to them, explicitly stating why you would like to work for them and what benefits you could bring to their organization.

Starting to Write

Letters of presentation are mostly unsolicited so it is important to jump right in with your selling point.

Keep it short and snappy, the recipient is unlikely to read anything long winded.

Stay targeted. Send your letter only to people you know could potentially benefit from your business, idea etc, and pitch directly to them.

Don’t forget to leave plenty of contact information for follow-up.

Letter of Presentation to a Company Sample

General Accountants of Cambridge

Kimberly J. Adamo

2705 Dane Street Cambridge, MA 02141

Dear Mrs. Adamo,

I wish to offer my services to you in the form of an account executive, starting immediately.

I have 5 years experience in this field being an account executive for 3 different companies, all leaders in their field. While participating in those positions, I grew the level of sales that our team achieved every year, and I am sure I can do the same thing for you.

I have attached my resume and references to give more background on who I am and what qualifications I have.

Thank you for your time and I look forward to hearing from you!

Jane Clever

Letter of Presentation of a Business Sample

Dear Milton Offices Managers,

Is your company’s internet connection and network fast enough? MK Internet Solutions is the premiere fibre internet provider to small businesses.

We have the fastest speed in the industry and never throttle bandwidth at peak times. We tailor our service specifically to businesses like yours, so much so that our broadband is not even available to the general public.

Our 24/7 American based customer service provides you with up to 3 free service call outs a year, so if you’re ever having technical problems we can help solve the problem.

Fastest speeds in the industry, amazing support, and did we mention free setup – including networks of hundreds of computers?

Our standard packages is just $50 per month, but we would love to discuss the needs of Milton Offices further, tailoring a package just for you.

Give us a call on (228) 235-3417, or drop us an email at [email protected]

Have a great day!

Harry Rookes

MK New York

Letter of Presentation of a Product Sample

Dear Garden Force,

As former gardeners ourselves we understand that speed and efficiency is important if you are to finish multiple gardens per day, that’s why we invented the Transform Mower!

This state of the art device first operates as a sturdy petrol lawn mower, but with a folding of the handle and a press of the button it contracts in to a strimmer.

No more walking back to the van, no more time wasted setting up, just one clean simple job.

Want to give it a try? Our team will drive out to one of your jobs and give you a live demonstration!

We can’t wait to hear from you,

GardenForce.com

(620) 301-9746

[email protected]

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Top 15 Business Proposal Cover Letter Templates With Samples and Examples

Lakshya Khurana

You’ve worked day and night on your business proposal. It is a work of art that is guaranteed to get you that contract. You are here because you think the god is in the detail, and everything about your ideas and execution has to be the best-in-class. Now, you wish to make the business proposal cover letter just as attractive and match up to your skills on the ground.

Presto! You’ve come to the right place. We at  SlideTeam, bring you 15 amazing cover letters, each of which is a perfect introduction to your business proposal. These are content-ready and 100% editable, saving you a lot of time and money!

Let’s start the journey to give your business proposal the presentation it deserves.

Template 1: Cover Letter for Cultivation Business Proposal

We present a soothing cover letter for businesses in agriculture and the sectors within it. With details covered, this cover letter PPT Template will ensure your business proposal makes it to the top of the list. Whether your business is in farming, warehousing, poultry, or any other related field, this presentation template is for you. Download it now!

Download this template

Template 2: Cover Letter for New Business Proposal

Are you looking for a cover letter template that will make the audience nod in appreciation? This PowerPoint Layout is your chance to make a great first impression on potential investors, partners, and clients. Whether you're seeking funding from investors or simply trying to land that big client, make sure you start on the right foot. Download this presentation template now!

Grab this template

Template 3: Cover Letter for Agriculture Business Proposal

Are you in the agriculture business and looking to make a proposal to a potential client? You're going to need an awesome cover letter. With the green color scheme, you'll be able to wow your clients and win some business. Showcase your knowledge of agriculture in the text of the cover letter if you want. Download it right away.

Template 4: Cover Letter for HR Outsourcing Business Proposal

If you're looking to make a persuasive case for outsourcing your company's HR functions, this cover letter PowerPoint Template is exactly what you need. It comes complete with an infographic highlighting key points you want to make.  It's got a modern and stylish design, with plenty of room for your text and images. Get it now.

Template 5: Cover Letter for Business Venture Proposal

If you are seeking funding for a business venture, this PPT Theme is designed to grab the attention of potential investors and convince them to support your project. This presentation template also delineates the key points that should be included in a proposal, such as an overview of your business and financial needs. Download now.

Template 6: Cover Letter for Pressure Washing Business Proposal

Let’s take the example of pressure washing as a business. First impressions matter a lot. This cover letter PPT Preset has a clean, modern design that's bound to make a good impression on potential clients. It will help you showcase market opportunities, business models, value propositions, and more. Download it now.

Template 7: Industrial Plant Business Proposal Cover Letter

Are you in need of an industrial plant business proposal cover letter? Look no further! This cover letter will give you a head start on writing your own persuasive and informative one-pager. After going through this infographic, you will know how to present your proposal's key points. Download now.

Template 8: Cover Letter For Business Proposal

A more generalized template for business owners, this infographic cover letter provides you with the functionality of an overview, products and services, finances, project timeline, and more. How about an FAQ section that will answer any questions that the client may have? Get this template right away.

Template 9: Cover Letter for New Business Proposal

Getting funding for a new business is difficult. Doing it without a proposal that has a killer cover letter is well-nigh impossible. It covers key points that should be included in a successful business proposal and presents them in a clear and concise manner. Download it now.

Template 10: Cover Letter Freight Forwarding Business Proposal

Our freight forwarding business proposal one pager covers all the bases, from an overview of your services to your company's unique selling points. It's the perfect way to introduce yourself and your business to new clients. We also offer tips on how to stand out from the competition so you're sure to make a lasting impression. Get it now!

Template 11: Cover Letter Sample Business Proposal One-Pager

Another generalized cover letter template that you can personalize to your needs, this layout has everything you could need to introduce your proposal. It is short, sweet, and to the point; clients appreciate brevity. Download it now.

Template 12: Cover Letter for E-Mail Business Proposal

The digital age comes with the advantage of creating a digital cover letter for your proposal. It is the perfect way to introduce your proposal in a professional and persuasive manner. The document includes a sample cover letter you can customize to fit your proposal. Get it now!

Template 13: Cover Letter for Tourism Business Proposal

Are you in the travel and tourism industry? Perhaps you are looking to break into this field with a new business proposal. If so, you will want to make sure that your proposal is top-notch and gets the attention it deserves. Having a great cover letter is essential to making a good first impression. Download it now.

Template 14: Cover Letter of Business Proposal One-Pager

This one-pager cover letter is perfect for writing a crisp introduction to your business proposal. We have taken care of the design so that you can focus on the content, making sure that your proposal stands out from the rest. Download it now.

Template 15: Cover Letter for Apartment Cleaning Business Proposal

Looking to get your apartment cleaning business off the ground? Simply edit the text to fit your specific needs, and you will be ready to send out your proposal in no time at all. Plus, the stylish design is sure to impress potential clients. So why wait? Download it now.

The Three-Pronged Strategy

You introduce yourselves and your company, and then you get straight to the heart of the matter. What makes your business proposal the right fit for the client’s needs? You break down the proposal into three key sections: What you can do, how you'll do it, and what will it cost? This makes prospective clients see the value of working with you. You finish on the strong foot with a call to action and your contact information.

All this and more, in a neat, readymade package, is there for you. Download our PowerPoint Templates now.

FAQs on Business Proposal Cover Letters

What is a Business Proposal?

A business proposal is a written offer to sell or purchase goods and/or services. It's an essential document in any business transaction, as it presents your company's case for why the other party should accept your offer and do business with you. It is the tool that can make your value offering stand out and signal your high professional ethos and work ethic. A business proposal cover letter represents your commitment to excellence. It is a must-have in your business portfolio.

What is a Business Proposal Letter?

A business proposal letter is a document that sets out the details of your proposed business venture. To write a business proposal letter, you should include the following:

• An introduction that briefly describes your company and the type of services or products you provide.
• A description of your target market, including details about your customers, competitors, industry trends, and existing market share.
• Information about any financing or other investment required to start and run your business.
• Details about how you plan to market your product or service, including the price, availability, and the estimated market share you hope to corner.
• A call to action in which you outline what the recipient needs to do next, such as contacting you with questions or making a decision about investing in your business.

What should you include in a business proposal?

When drafting a business proposal, there are elements that you should consider including in your document. These include:

• An executive summary outlining your proposal’s key points that help convince the reader to continue reading.
• Background information about your company or organization, including any relevant experience or achievements that will demonstrate your ability to complete the project successfully.
• Specific details about your proposed solution, including any features or specifications relevant to the project.
• Estimated costs, timelines, and other financial information can help convince your reader that you have a viable plan for completing the project on schedule and within budget.
• Relevant contact information, including your name and contact details, as well as the names and contact information of other stakeholders involved in the project.
• Any additional supporting materials that will help to strengthen your proposals, such as references, case studies, or testimonials from previous clients.

What are the types of business proposals?

There are many business proposals, each with a particular purpose and function. Some of the common ones are:

• Companies typically use requests for proposals (RFPs ) to solicit bids from potential vendors or suppliers to provide goods or services that meet specific requirements.
• Informational proposals are used when a company wants to gather information from potential customers. These proposals typically serve as introductions and do not require the respondent to provide a formal proposal or business plan.
• Executive summaries are often included as part of a formal proposal or business plan and are intended to provide an overview of the document. It should be a standalone document that explains what the proposal is trying to achieve.
• Companies often use proposals for new products or services to gather potential customers' interest before undertaking the full production process.

How do you write a business proposal?

Key steps to writing a business proposal:

• Include all information your target audience or client will need to decide about your product or service, including a clear description of what you offer. Any specific certification/qualification that sets you apart from other vendors or providers in your industry must also be listed.
• Tailor your proposal to the needs and requirements of your target audience, paying close attention to formatting and the tone of voice that you use throughout your proposal.
• Include a well-written executive summary at the beginning of your proposal, which states the benefits and features of your product or service in an engaging, interesting manner.
• Do plenty of research ahead of time to anticipate any potential questions or concerns from your audience. Address concerns that may arise during the proposal review process.
• Communicate clearly and concisely when writing a business proposal, using proper spacing and formatting throughout the document.
• Be confident in your ability to present your ideas in a compelling way, and be persistent in your efforts to win new business.
• Invest the time and effort needed to write a well-crafted business proposal--it is definitely worth it in the long run! To learn more about how to write an effective business proposal, check out these helpful resources online.​

What is the purpose of a Business Proposal?

The purpose of a business proposal is to gain approval from an organization in order to move forward with your project, idea, or initiative. This can involve anything from raising money for a new product, pitching the benefits of a new marketing strategy, or simply presenting your case for more funding.

Although there are types of business proposals, they share the same goal: convincing your audience to accept your idea. You need to be able to present a clear and concise argument that addresses any concerns or objections raised by the decision-makers in your target organization.

Do you wish to create the perfect restro proposal? Check out this blog to gain access to the templates!

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Business Communication  - How to Write a Formal Business Letter

Business communication  -, how to write a formal business letter, business communication how to write a formal business letter.

Business Communication: How to Write a Formal Business Letter

Lesson 7: how to write a formal business letter.

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How to write a formal business letter

Whenever you need to communicate with another company or share important news, business letters can present your message in a classic, polished style. Unlike internal memos, business letters are usually written from one company to another, which is why they’re so formal and structured . However, letters are also quite versatile, as they can be used for official requests, announcements, cover letters, and much more.

Despite the formality, letters can still have a friendly tone , especially because they include brief introductions before getting to the main point. Regardless of the tone you use in your letter, your writing should remain concise, clear, and easy to read.

Watch the video below to learn about formal business letters.

This lesson focuses on American business letters. Letters written in other parts of the world may have minor differences in formatting.

The structure of a business letter

The business letter’s precise structure is crucial to its look and readability. As you write your letter, you can follow the structure below to create an effective document.

• Opening : Include your mailing address, the full date (for example, July 30, 2017), and the recipient’s name, company, and address. Skip one line between your address, the date, and your recipient’s information. Don’t add your address if you’re using letterhead that already contains it.
• Salutation : Address the recipient using “Dear,” along with their title and last name, such as “Dear Mr. Collins” or “Dear Director Kinkade.” If you don’t know the recipient’s gender, use their full name, such as “Dear Taylor Dean.” Finally, be sure to add a colon to the end of the salutation.
• Body : In the first paragraph, introduce yourself and the main point of your letter. Following paragraphs should go into the details of your main point, while your final paragraph should restate the letter’s purpose and provide a call to action, if necessary.
• Closing : Recommended formal closings include “Sincerely” or “Yours truly.” For a more personal closing, consider using “Cordially” or “Best regards.” Regardless of what you choose, add a comma to the end of it.
• Signature : Skip four lines after the closing and type your name. Skip another line and type your job title and company name. If you’re submitting a hard copy, sign your name in the empty space using blue or black ink.
• Enclosures : If you’re including documents with this letter, list them here.

Another important part of the structure is the layout , which determines how the text is formatted. The most common layout for a business letter is known as block format , which keeps all text left-justified and single spaced, except for double spaces between the paragraphs. This layout keeps the letter looking clean and easy to read.

As stated in Business Writing Essentials , revision is a crucial part of writing. Review your letter to keep it concise, and proofread it for spelling and grammar errors. Once you’re finished writing, ask someone to read your letter and give you feedback , as they can spot errors you may have missed. Also make sure any enclosures are attached to your document and that any hard copies are signed.

After revising the content, consider the appearance of your letter. If you’re printing a hard copy, be sure to use quality paper. Also try using letterhead to give your document a more official look.

Example of a business letter

To see this lesson in action, let’s take a look at a polished business letter by reviewing the example below.

This letter looks great! The structure is perfect, and the text is left-justified and single spaced. The body is formal, friendly, and concise, while the salutation and closing look good. It also contains a handwritten signature, which means it’s ready to be submitted as a hard copy.

Knowing how to write a business letter will serve you well throughout your career. Keep practicing and studying it, and you’ll be able to communicate in a classic style.

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How to Format a Business Letter in 7 Steps

Writing a formal business letter may feel like an intimidating task, it doesn’t have to be difficult. There are established rules for layout and tone that you can easily follow to create polished correspondence.

While most business letters are sent as digital documents these days, you’ll still find them being printed out the old-fashioned way. Business letters can be used to inform stakeholders, provide a reference letter , confirm employment, or share a job offer, among other important business correspondence.

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly

In this guide, we’ll be discussing how to format a letter for business purposes using the block form. (Other options for formatting include the modified block, semi-block, and indented forms.)

Let’s get down to business.

Formatting a business letter

A business letter is a formally written document that serves an official purpose. It’s usually sent from one company to another, or to clients, stakeholders, or employees. Properly formatted letters display structure, uniformity, and organization.

Here’s what you need to pay attention to when you format your business letter.

• justification

How to format a business letter

Formatting a business letter doesn’t need to feel daunting. There’s a simple six-step process that originated in the 12th century. That was nine centuries ago! Follow this tried-and-true method to efficiently and effectively structure formal correspondence.

1 Document settings

Before you start writing your business letter, set your font to Times New Roman or Arial, font size 12. Align your text to the left and make sure your writing is single-spaced, with a blank line between paragraphs . There should be a two-inch margin at the top and bottom of the document and a one-inch margin on both sides.

2 Contact information and date

At the very top of your letter, add your letterhead, which includes an individual or company’s name and contact details. The letterhead is often centered, or aligned left at the top of the document with the name and a company logo (if relevant) on the top line, and other pertinent information, like location and contact details on the lines below, though that information is optional.

Beneath the letterhead, add the contact information for both you and the recipient. Below is the information you should list at the top of your letter, in the order that it should appear.

• your job title
• your company
• your business address
• your business phone number
• your business email address

Skip a line at the end of your information and insert the date you’re writing the letter. Then skip another line before adding your recipient’s information.

• your recipient’s name
• your recipient’s title
• your recipient’s company
• your recipient’s company’s address

Once again, skip a line and, in bold, add the subject of your letter.

3 Salutation

A business letter should be a formal document. The salutation should match the professional nature of the letter.

Here are some salutations you might use for a business letter.

• To Whom It May Concern
• Dear Mr. / Ms. / Mx. / Dr. [Last Name]
• Dear [First Name] (if you have an informal relationship with the recipient)

Now it’s time to write. Using single-spaced lines with an extra space between each paragraph, draft the body of your business letter. The body of most business letters unfolds in three parts. Aim to keep the letter to a single page, which is preferred.

• Introduction: Showcase the purpose of your letter. Explain why you’re writing it, what you hope to achieve, and a quick overview of the important information you’ll cover.
• Main text: Provide details about the important information you outlined in the introductory paragraph. This can be anywhere from one to five paragraphs.
• Conclusion: Summarize everything you’ve discussed. Include, if relevant, a call to action or next steps.

5 Closing and signature

It can feel awkward to end a letter . An overused, cliché closing can actually be the perfect fit for a professional letter, though. Whether you choose a formal or informal closing, keep it professional. These are some possibilities.

• Respectfully

Below the closing, leave four to six lines blank so that you can sign the document either after you’ve printed it or via an e-sign application. After those four lines, type your full name and your title on the line below your name.

6 Enclosures (optional)

If you have documents you want to include with your letter, such as a form or résumé, you can note it by writing “Enclosure(s):” followed by a list of the other documents, a few lines below your closing.

Before you send out your letter, take the time to proofread it. A professional letter isn’t just formatted correctly, its grammar, punctuation, and spelling should also be mistake-free. Run a grammar check, and consider your tone to ensure you sound professional.

Business letter format examples

1 block form business letter example, whoville, inc..

Cindy Lou Who Whoville, Inc. 12 Who St. Whoville, Wyoming 83002 307-555-9466 [email protected]

November 1, 2023

Subject: Christmas Celebration Logistics

Dear Mr. Grinch,

I’m writing to ask you for your help with making our Christmas celebration bigger and brighter than ever before. Since you’ve assisted us in the past with facilitating the celebration, we hope you’ll be willing to pitch in again this year.

I’m imagining an 84-foot-tall white fir for our Christmas tree this year, one from Auburn, Pennsylvania. It will require some transportation logistics. Additionally, we’re hoping to conduct sleigh rides with real reindeer. Like last year, we will have the town sign along. Additionally, we’d like to set up a mobile amphitheater in the center of town with lights, sparklers, and a fog machine to begin the show.

This year, we’re seeking funding for the Christmas tree and its transport to Whoville. However, we are happy to accept any other assistance you can provide. Kindly let me know what you’d like to help with, and I’ll be in touch with more information.

[signature]

Enclosures: Christmas tree cost sheet, list of volunteer opportunities

2. Block form business letter example

Joanne Scott Big Bear Properties, LLC 12 Bear St. Los Angeles, CA 90001 310-555-2788 [email protected]

March 17, 2023

Amanda Wellington Burger Haus 100 Aquarium Way Santa Monica, CA 90401 310-555-3474 [email protected]

Subject: Proof of Employment

Dear Amanda,

An employee of yours, Hayley McPhee, has applied for an apartment in one of our apartment complexes. I’m reaching out to you for proof of employment.

In order for her housing application to be approved, I need proof of employment and salary information. Please send this to the address listed at the top of this letter at your earliest convenience. I can also accept this information via email if you can attach it as a PDF.

Here is a quick summary of the information I’m seeking for this application.

• A letter attesting to her employment
• Salary summary

Joanne Scott Big Bear Properties, LLC

Letter Templates

sample letter of intent for product presentation

Are you planning to present your product to potential clients or investors? A letter of intent for product presentation can help you communicate your intention and build excitement about your product. In this article, we will provide you with seven examples of sample letters of intent for product presentation, along with tips on how to write an effective letter and answers to frequently asked questions. You can find examples and edit them as needed to suit your specific situation.

Examples of Sample Letter of Intent for Product Presentation

Example 1: product launch invitation.

Dear [Client Name],

We are thrilled to announce the upcoming launch of our new product, [Product Name]. We cordially invite you to join us for the product presentation on [Date] at [Time] at [Location].

We believe that [Product Name] has the potential to revolutionize the industry and we are excited to share its features and benefits with you. We look forward to seeing you at the presentation and discussing how [Product Name] can meet your needs.

Best regards,

[Your Name]

Example 2: Request for Product Demonstration

We would like to request a product demonstration of our latest product, [Product Name], at your earliest convenience. We believe that [Product Name] can provide unique solutions to the challenges you are facing in your business.

The product demonstration will give you an opportunity to see the features and benefits of [Product Name] in action and ask any questions you may have. We are confident that you will find [Product Name] to be a valuable addition to your organization.

Thank you for considering our request. We look forward to hearing back from you.

Example 3: Introduction of New Product Line

We are excited to introduce our new product line, which includes [Product Name 1], [Product Name 2], and [Product Name 3]. We believe that these products can provide unique solutions to the challenges you are facing in your business.

We would like to schedule a product presentation to showcase the features and benefits of our new product line and discuss how they can meet your needs. Please let us know your availability and preferred date for the presentation.

Thank you for your time and consideration. We look forward to hearing back from you.

Example 4: Proposal for Product Partnership

We are interested in exploring the possibility of a product partnership between our companies. We believe that our product, [Product Name], can complement your existing product line and provide added value to your customers.

We would like to schedule a product presentation to discuss the potential benefits of a product partnership and explore the ways in which we can work together. Please let us know your availability and preferred date for the presentation.

Thank you for considering our proposal. We look forward to hearing back from you.

Example 5: Follow-up after Product Presentation

Thank you for attending the product presentation of our new product, [Product Name]. We hope that you found the presentation informative and insightful.

We would like to follow up with you to answer any questions you may have and discuss how [Product Name] can meet your needs. Please let us know if you would like to schedule a meeting to further explore the product.

Example 6: Request for Product Feedback

Thank you for your interest in our product, [Product Name]. We would like to request your feedback on the product to help us improve it and better meet your needs.

We would like to schedule a product presentation to showcase the current features and benefits of [Product Name] and discuss how we can improve it based on your feedback. Please let us know your availability and preferred date for the presentation.

Example 7: Product Sale Promotion

We are pleased to offer a special promotion on our product, [Product Name], exclusively for our valued clients. For a limited time, you can enjoy [Discount Percentage] off the regular price of [Product Name].

We would like to schedule a product presentation to showcase the features and benefits of [Product Name] and discuss how it can provide added value to your business. Please let us know your availability and preferred date for the presentation.

Thank you for your continued support. We look forward to hearing back from you.

Tips for Writing an Effective Letter of Intent for Product Presentation

Start with a clear intention.

Begin your letter by clearly stating your intention for the product presentation. Are you launching a new product? Seeking product feedback? Proposing a product partnership? Make sure that your intention is specific and clear.

Focus on the Benefits

When presenting your product, focus on the benefits that it can provide to the client or investor. How can your product solve their problems or meet their needs? Make sure that your presentation is tailored to the specific audience and their interests.

Include a Call to Action

End your letter with a call to action, inviting the client or investor to take the next step. This could be scheduling a meeting, requesting feedback, or placing an order. Make it easy for them to take action by providing clear instructions and contact information.

Be Professional and Polite

Your letter should be written in a professional and polite tone. Use proper grammar and punctuation, and avoid using slang or jargon. Show your appreciation for their time and consideration, and express your willingness to answer any questions they may have.

Customize the Letter

Make sure that you customize the letter to the specific client or investor. Use their name and company name, and refer to any previous conversations or interactions you may have had. This will show that you have done your research and are interested in building a relationship.

Frequently Asked Questions

What should i include in my letter of intent for product presentation.

Your letter should include a clear intention for the product presentation, a focus on the benefits of the product, a call to action, and a professional and polite tone. Make sure that the letter is customized to the specific client or investor.

How long should my letter be?

Your letter should be concise and to the point, but long enough to provide the necessary information. Aim for 40 to 50 sentences in total.

How do I greet the recipient of my letter?

Create a completely different greeting for every letter sample. This could be “Dear [Client Name],” “Hello [Client Name],”, or “Greetings [Client Name],”.

What should I include in my letter body?

Your letter body should focus on the benefits of the product and how it can meet the specific needs of the client or investor. Provide examples and case studies if possible, and make sure to tailor the presentation to their interests.

What should I include in my complimentary close?

Create a completely different complimentary close for every letter sample. This could be “Best regards,”, “Sincerely,”, or “Thank you for your time and consideration,”.

How do I follow up after the product presentation?

Send a follow-up email or letter thanking the client or investor for attending the presentation and offering to answer any questions they may have. Make sure to provide your contact information and express your willingness to discuss the product further.

A letter of intent for product presentation can help you communicate your intention and build excitement about your product. Use the tips and examples provided in this article to write an effective letter that showcases the benefits of your product and invites the recipient to take the next step. By customizing the letter to the specific client or investor and showing a professional and polite tone, you can increase your chances of success.

• letter of intent sample for product presentation
• sample letter of intent for product selling
• letter of intent sample for distribution
• sample letter of intent for product distribution
• sample letter of intent for event
• letter of intent for event proposal sample

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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UMGC Effective Writing Center The Perfect Business Letter

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• Writing Resources

When sitting down to complete a business letter assignment in school, students know intuitively that they are engaging in a type of writing that is much different from the typical school assignment. One goal of this resource is to upgrade that intuitive understanding to conscious status and, by doing so, sharpen your understanding of the distinct differences between business and academic writing that must be observed as you transition between the two worlds.

School Writing v. Business Writing

It may sound crass, but the difference between the two can be summarized simply: In school you write to get grades. In the real world, you write to do your job.

It's helpful to think of most school writing as a type of exam: You write to demonstrate to a specific teacher that you understand and can use material in a specific discipline. Those who become outstanding writers in school have usually mastered an important skill of audience analysis: figuring out exactly what an audience of one (the teacher) wants and how he or she wants it delivered.

The audience of one in school becomes the audience of many in the work world. Moreover, everyone who may read your business writing will not be known to you. Especially when your business writing travels outside the company, as it does when in letter format, you have little idea of how many people may read it, much less who they are. And the real kicker is that, unlike teachers, few in the business world get paid to read your writing no matter how poor it is. Other key differences include the following:

Clearly, when authoring a business document, you are taking on a higher degree of responsibility because of potential consequences, both positive and negative, that the writing can have. These consequences are particularly serious for the writer since the lifespan of whatever you write in the work place is potentially your entire career, compared to the duration of a course in school.

Get career planning tips from the advisors at UMGC .

How to Create Your Business Letter

These inherent differences between the two worlds of writing--business and academic--are also reflected in the steps successful writers follow when creating real-world documents like business letters.

Analyze Audience

It's helpful to divide your audience into primary and secondary members. Your primary audience is those whom you are certain will read what you write. The secondary audience is those who may be likely to read it. Your task is to speak directly to the needs of the primary audience while keeping in mind this secondary audience: what they know about the topic and their possible attitudes.

Clarify Purpose

In order for your writing and its purpose to be clear for your audience, it must be twice as clear for you, the writer. Good business writers can provide sharp, succinct answers to the question, "What do I want my readers to know and/or do after reading what I write?" Write the answer down and filter all writing choices through its prism.

Based on the crystal clear idea of what the writing hopes to achieve, the outline represents how the writer will achieve it by arranging information and instructions in the exact order the audience should encounter them for best effect.

The formats for business and technical writing are well known and expected by your audience. These standard formats are usually (1) adhered to rigorously and (2) are modified by any guidelines you have been given by your organization.

Draft & Revise

The first draft is your first opportunity to combine all of the above. However, it should be far from your last. Gone are the days of "once and done" the night before the assignment is due. Especially important is building in some time for a draft to get cold before you revisit with fresh eyes.

Get Feedback

Never let your audience be just the second set of eyes to see what you have written. In between yourself and your audience, insert a knowledgeable person who will act as a proxy for your audience and give you honest feedback.

Business Letter Styles

The two most common formats of business letters today are the full-block format and modified-block format. Note that the full-block format should be used only with letterhead. One variation on these two styles includes indenting paragraphs in the body section. As always, follow the style preferred by your organization unless there is a clear reason not to.

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• Presentations

Company Presentation Template

Used 4,971 times

Reviewed by Anna Werigo

Tell more about your company with our free company presentation template.

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COMPANY PRESENTATION

Prepared by

​ [Sender.FirstName] [Sender.LastName] [Sender.Company]

Prepared for

​ [Client.FirstName] [Client.LastName] ​ [Client.Company] ​

TABLE OF CONTENTS

06 What Sets Us Apart

07 Company Timeline

08 Company Goals

09 Industry Recognition

10 Press

01 Mission and Vision

02 Company Overview

03 What We Do

04 For Whom

05 Our Stats

11 Values

12 Key Clients

13 Testimonials

14 Contacts

​ [Sender.Company] puts focus on people and their talent, achieving market-defining solutions with the help of the industry’s brightest minds

Mission & Vision

COMPANY OVERVIEW

Performance, reliability, and experience through the years

Established in 2013

Short description of the item.

Certified Industry Experts

Market-leading projects.

Performance, reliability, and experience through the years ​

Analysis and Ideation

Design & Development

Testing and qa.

TURN-KEY SERVICES FOR ENTERPRISES

STARTUP COLLABORATION

INTERNATIONAL WORKFLOWS

Projects done annually

Projects delivered

Fortune 500 companies as partners

WHAT SETS US APART

Stable high performance

Tailored approach

Guaranteed results

Efficiency backed by years

Savvy specialists

Passion over dry numbers

COMPANY TIMELINE

Circa 2012:

October, 2013:, march, 2013:, december, 2013:.

Startup launched

Company launch

A bright idea

First investments and scaling

First sale and active growth phase

COMPANY GOALS

Smooth tailored software design and development services that streamline our clients’ own successes, thriving segment of market-leading top providers who got where they are with our help, industry recognition, 2018 top performing software developer of the year, 500+ reviews and 5 stars on clutch, eco and security standards compliance.

“A powerhouse of a provider with an eye on innovation”

Hear out our reviewers

“One of the top performing software providers out there”

“occupies a firm position in the business-boosting software niche”.

New Y Times

Horizontal collaboration between employees

Comfortable work space for better results, focus on performance and growth.

KEY CLIENTS

See who we work with

ABC Company

Testimonials

“This has been an incredibly exciting experience of joining forces with a truly knowledgeable expert and achieving something out of the scope of my best expectations”

John Smith, PM in Oracle

DON’T FORGET TO CONTACT US

Phone:

​ [Sender.Email] ​

​ [Sender.Phone] ​

​ [Sender.Facebook] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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Home Blog Presentation Ideas How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

Imagine a presenter who can resonate with their target audience so effectively that they inspire the required trust and confidence to get new relationships started. That’s the primary goal of a successful company profile presentation. 

As Nancy Duarte has said in her book Resonate , “Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience.” Precisely because we know how vital this is to any business, we’re revising how to write a productive company profile in this article. 

We’ve included company profile examples in this article to learn from others on how to best present your company. In this article, we’re strictly referring to company profile presentations.

What is a company profile?

As we’ve described before in our company profile templates category, a company profile is a resource organizations can use for creating presentations that describe the essential aspects of a company.

Company profile uses

A company profile is meant to assist in presenting a company to an audience. With that understanding, it can help with topics ranging from sales to internal company presentations, for example: 

Introducing the company to its new employees

If we understand this resource as a polished portfolio or dossier, it’s easier to conceive how it can back up almost any pitch for diverse collaborations. The tool is suitable for showing a company’s philosophy, intentions, and plans to an audience. 

Acquiring new investors

Promote your brand with it, or use the resource to persuade investors during fundraising for your company. You can also rely on it to present your company to prospects by crafting a professional company presentation.

Marketing presentations

Another aspect to consider is that company profiles are great for media presentations, back up any sponsorship opportunities, and get new collaborators to pitch in with our global company vision and plans.

How to create a company profile presentation: step-by-step instructions

Putting a company profile presentation together helps to focus on each slide at a time. Focus on the meaningful content of your company profile and use slides to complement your message. 

Here is a run-down of each slide, one by one, to help put your company profile together. Alternatively, you can create your company profile presentation deck using SlideModel’s AI Presentation Maker tool and prepare your presentation for final PowerPoint edits. 

Step 1 – Company Profile Cover Page

Your first slide can include your company logo , a title that typically reads “Company Profile”, and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase.

Step 2 – Mission & Vision

In general, you’re seeking to include the vision and mission slides in these first part of a company presentation. The classic piece of advice here is to state a company’s mission to give out what you’re looking to achieve. If you have doubts on what to include in a mission and vision slide, learn here how to prepare a successful vision statement .

Very much tied to the above, start by seeking a compelling introductory section for a company presentation. 

Step 3 – What we do

Next, introduce your services or products in a medium-sized slide text. Nancy Duarte again guides us with valuable wisdom on this aspect as she recalls how “communicating only the detailed specifications or functional overviews of a product isn’t enough.” Look for an emotional rapport in your product introduction as much as possible. Ideally, you’ll address consumers’ or your audience’s pain points in a way that compels them to hear more. 

On this last note about your audience, go deeply into their ways of thought, desires, interests, and needs to determine the problems and challenges they’re facing. Clearly defining what your proposed solution of value will be throughout your company pitch is a great way to present your company profile. 

Far from overdoing it, focus on your main business areas to present your top three to six. Use images or icons for visual support. Include a supporting text on a service description, and the benefits of these for your target audience. 

Step 4 – About the Company

And enter your company description in the next slide. This is usually presented with the header “About Us.” If your growth is at the point where it makes an impact once the story is told, include it. The same applies to any awards or key certifications you may have in your name. If you’ve made it to the news or media in great light, or if there’s any vital history that can be an impressive point for your company’s reputation, it may be worth adding those here. 

If you don’t want to start from scratch, you can use the About Us slide templates for PowerPoint.

In a nutshell, use all of your relevant bragging rights as you see fit. Stress any significant milestones your company could have achieved by the time you present. And narrow down your niche and any location-specific expertise you may have working to your advantage. 

Step 5 – Present the Team

Follow with your team slide through a Meet the Team slide design. Show a few images of your leading talent. As usual with a team slide, consider the most common recommendations on who to highlight and what to include. You’re looking for the most reputable milestones of your team members’ careers as a highlight of their background to make a shining difference. If a particular person or group makes a stellar difference by being an experienced part of your team, include the following slide with just those party’s credentials and best references. 

Step 6 – Company major milestones

Then move to portray the company’s significant milestones in a timeline visually . The idea is to make your roadmap visually clear. For that, title each part of the process, give it a brief description, and extend timeline indications onto a separate slide, if you prefer. 

Step 7 – Relevant Data

If you need to add PowerPoint chart templates , the next few slides would be a proper section to include these. Give descriptions of the data you’re presenting. Include a mix between pie charts, line and bar graphs, and other formats as you move along. 

Our Company profile PowerPoint template , for example, includes a world map that allows users to pinpoint company locations around the globe. The idea is to make the company’s global reach a lot more visible. 

All of the above coincides with a total of 15 slides we put together as part of this company PowerPoint-friendly material. Edit its background, move data around, and customize it as you see fit.

From here on, we suggest adding positive reviews via client testimonials. You can even add a client portfolio if you already have a great, solid base. Any good words about you from relevant parties will reinforce your credibility as the final touch and your conclusion slide.

Why use company profile templates?

Using PowerPoint presentation templates for company profiles is the first step toward a professional job. The primary justification for this choice is how much easier it is to edit, add, remove, or re-write a slide compared to other formats. Depending on how often you’ll need to customize this resource to pitch an audience, making quick changes can be easy and convenient.

Also, consider how quickly a company is going to face alterations in terms of products, finances, milestones, and diverse goals. Adding or removing a slide is very easy!

While we’re touching upon edits, keep your texts short and relevant descriptions. Avoid long blocks of content or jam-packed illustrations, even using graphs, tables, or others. As with any slide for any purpose, keep your presentation as lean as possible. 

Alternatively, you can access our free company profile template to create an excellent company presentation.

Recommendations on company profiles

Speaking of purpose, define what the company profile is set out to achieve. An investment plan or trade portfolio can be a part of why a company profile is needed. Align objectives in this sense with the overall content. 

If it isn’t evident, add the company logo to the company profile presentation. If you’re using pictures, make sure they’re of the highest quality, as this speaks professionalism. Some logo maker tools offer preset presentation sizes which makes the process easier.

As for contact details, seek to include email, phone, corporate address, and even a website mention. Adding these details is a way to let potential clients quickly learn more about your company. Social media accounts are also a must in terms of outreach and potential customers checking the company’s trajectory. To make it convenient and for a streamlined access to your contact information, add a digital business card with relevant contact details including website link and social media handles.

Company profiles might not be the best place to include financial reports or any corporate problems you’re dealing. On the contrary, they’re intended to draw people to your business and make them fall in love with a brand, its mission, and its vision. 

That’s why it’s so important to seek to appeal to your audience’s emotions. How you can call upon an emotional connection with what you’re presenting is a great guiding principle as you build your next company profile presentation material, script, setting, and performance. Every aspect counts! Control what happens rather than leaving it to chance. 

Examples of successful company profiles

Study cases for eco-friendly companies.

From a two-page company profile for a food waste management solution company to an 88-page document of the exact nature of one of Australia’s Equity Trustee companies, we’re detailing various company profile examples for a clearer idea of what these can include. 

MAEKO made a clear statement in just a couple of slides, clearly defining its mission & vision, its niche, the offered solution for a world-class problem, and displaying its products’ end purpose.

The annual report from Equity Holdings Ltd. instead presents data in a consolidated way that both shareholders and potential business partners can quickly appreciate. Though lengthy, the main goal behind this approach is to provide complete insights into each aspect of the trust’s management, profits & losses.

We hope this has helped, and, of course, let us know if you’d like to see more or different. We’re here to help you excel every step of the way. Also, check out our step-by-step guide on how to make a PowerPoint Presentation .

1. Company Profile PowerPoint Template - The Basic Structure

For business executives, sales teams, and entrepreneurs, the Company Profile PowerPoint Template proves to be a powerful tool for kicking off a quick and impactful presentation. As described in the article, it contains the basic structure for a powerful Company introduction covered in 15 slides.

Blue & light gray themed, it’s fully compatible with all versions of PowerPoint, Keynote, and also Google Slides. Pie chart graphs, linear graphs, and bar graphs slides included to create detailed data reports.

Use This Template

2. Company Profile PowerPoint Template with SWOT Analysis & Pricing

This template will give you the tools for a fully-detailed company introduction. Listing slides to showcase scenarios such as “problem vs solution”, SWOT analysis, global market solutions, pricing lists, and way more, it’s a compendium of 20 slides intended for business success.

In a dashing white and teal color combination, with gray accents, this template is the perfect asset to present data in a visually appealing way. Fully compatible with all versions of PowerPoint, Keynote, and Google Slides.

3. Professional Company Profile PowerPoint Template

Present your company in a stellar fashion thanks to this Company Profile template. With subtle gradients and a clean layout, this template’s design moves far from the classy-styled presentation into a carefully crafted design with vivid tones. Dark purple, red, and orange tones make up this template in striking combinations to gather the public’s interest.

100% compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

4. Executive Styled Company Profile Template

Make a memorable introduction for your company with the help of this Company Profile template for PowerPoint. This template can boost your pitch in a steel gray tone with terracotta and teal accents. Featuring slides for organigrams, goals and milestones, core values, timelines, and more, 22 slides are ready to edit and rearrange as fits your company the best.

Compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

5. Flyer One-Pager Company Profile Template

Easy to distribute, even easier to create. A vividly toned one-pager company profile template is a practical solution for conferences, meetups, and any kind of large business exhibition. Quickly deliver the vital data that makes your company a profitable place to invest. Get hold of potential new clients, or just attract potential employees with the help of this flyer format of a company profile.

Fully editable in all versions of PowerPoint, Apple Keynote, and Google Slides

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Business PowerPoint Templates, Company Introduction, Company Profile, Company Profile Presentation Filed under Presentation Ideas

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Business Writing in Action

Learning objectives.

By the end of this section, you will be able to:

• Describe the fifteen parts of a standard business letter.
• Access sample business letters and write a sample business letter.

Letters are brief messages sent to recipients that are often outside the organization (Bovee & Thill, 2010).They are often printed on letterhead paper, and represent the business or organization in one or two pages. Shorter messages may include e-mails or memos, either hard copy or electronic, while reports tend to be three or more pages in length.

While e-mail and text messages may be used more frequently today, the effective business letter remains a common form of written communication. It can serve to introduce you to a potential employer, announce a product or service, or even serve to communicate feelings and emotions. We’ll examine the basic outline of a letter and then focus on specific products or writing assignments.

All writing assignments have expectations in terms of language and format. The audience or reader may have their own idea of what constitutes a specific type of letter, and your organization may have its own format and requirements. This chapter outlines common elements across letters, and attention should be directed to the expectations associated with your particular writing assignment. There are many types of letters, and many adaptations in terms of form and content, but in this chapter, we discuss the fifteen elements of a traditional block-style letter.

Letters may serve to introduce your skills and qualifications to prospective employers, deliver important or specific information, or serve as documentation of an event or decision. Regardless of the type of letter you need to write, it can contain up to fifteen elements in five areas. While you may not use all the elements in every case or context, they are listed in Table 13.1 “Elements of a Business Letter”.

Table 13.1 Elements of a Business Letter

Strategies for Effective Letters

Remember that a letter has five main areas:

• The heading, which establishes the sender, often including address and date
• The introduction, which establishes the purpose
• The body, which articulates the message
• The conclusion, which restates the main point and may include a call to action
• The signature line, which sometimes includes the contact information

A sample letter is shown in Figure 13.5 “Sample Business Letter”.

Figure 13.5 Sample Business Letter

Always remember that letters represent you and your company in your absence. In order to communicate effectively and project a positive image,

• be clear, concise, specific, and respectful;
• each word should contribute to your purpose;
• each paragraph should focus on one idea;
• the parts of the letter should form a complete message;
• the letter should be free of errors.

Key Takeaways

• Letters are brief, print messages often used externally to inform or persuade customers, vendors, or the public.
• A letter has fifteen parts, each fulfilling a specific function.

1. Create a draft letter introducing a product or service to a new client. Post and share with classmates.

2. Find a business letter (for example, an offer you received from a credit card company or a solicitation for a donation) and share it with your classmates. Look for common elements and points of difference.

3. Now that you have reviewed a sample letter, and learned about the five areas and fifteen basic parts of any business letter, write a business letter that informs a prospective client or customer of a new product or service.

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Presentation Letter

Presentation letter template.

[Your Name]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Recipient's Name]

[Recipient's Title]

[Company/Organization Name]

[Company/Organization Address]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to express my strong interest in [position or opportunity] at [Company/Organization Name], as advertised [where you found the job posting or how you learned about the opportunity].

With a [brief number] year background in [relevant industry or field], I am excited to contribute my expertise and skills to [Company/Organization Name]. Throughout my career, I have demonstrated a proven track record in [mention key achievements or experiences relevant to the position], which I believe aligns seamlessly with the goals and values of your organization.

My [mention a few key skills or qualities] have enabled me to [briefly describe how your skills have positively impacted your previous roles or projects]. I am confident that my strong [specific skills or qualities] will enable me to make meaningful contributions to [Company/Organization Name] and support its continued success in [relevant industry or field].

In addition to my professional qualifications, I am drawn to [Company/Organization Name] because of its reputation for [mention a few notable aspects of the company, such as innovative projects, work culture, or community involvement]. I am eager to be a part of a team that values [specific company values or initiatives] and is dedicated to [mention a goal or mission of the company that resonates with you].

Enclosed with this letter is my resume, which provides further details about my education, work experience, and accomplishments. I would greatly appreciate the opportunity to discuss how my background and enthusiasm align with the needs of [Company/Organization Name]. Please feel free to contact me at [your phone number] or [your email address] to schedule a time for an interview.

Thank you for considering my application. I look forward to the possibility of contributing to [Company/Organization Name]'s continued success and growth.

[Your Signature (if sending a physical letter)]

Enclosure: Resume

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CEO Andy Jassy’s 2023 Letter to Shareholders

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Dear Shareholders:

Last year at this time, I shared my enthusiasm and optimism for Amazon’s future. Today, I have even more. The reasons are many, but start with the progress we’ve made in our financial results and customer experiences, and extend to our continued innovation and the remarkable opportunities in front of us.

In 2023, Amazon’s total revenue grew 12% year-over-year (“YoY”) from $514B to $575B. By segment, North America revenue increased 12% YoY from $316B to $353B, International revenue grew 11% YoY from $118B to $131B, and AWS revenue increased 13% YoY from $80B to $91B.

Further, Amazon’s operating income and Free Cash Flow (“FCF”) dramatically improved. Operating income in 2023 improved 201% YoY from $12.2B (an operating margin of 2.4%) to $36.9B (an operating margin of 6.4%). Trailing Twelve Month FCF adjusted for equipment finance leases improved from -$12.8B in 2022 to $35.5B (up $48.3B).

While we’ve made meaningful progress on our financial measures, what we’re most pleased about is the continued customer experience improvements across our businesses.

In our Stores business, customers have enthusiastically responded to our relentless focus on selection, price, and convenience. We continue to have the broadest retail selection , with hundreds of millions of products available, tens of millions added last year alone, and several premium brands starting to list on Amazon (e.g. Coach, Victoria’s Secret, Pit Viper, Martha Stewart, Clinique, Lancôme, and Urban Decay).

Being sharp on price is always important , but particularly in an uncertain economy, where customers are careful about how much they’re spending. As a result, in Q4 2023, we kicked off the holiday season with Prime Big Deal Days, an exclusive event for Prime members to provide an early start on holiday shopping. This was followed by our extended Black Friday and Cyber Monday holiday shopping event, open to all customers, that became our largest revenue event ever. For all of 2023, customers saved nearly $24B across millions of deals and coupons, almost 70% more than the prior year.

We also continue to improve delivery speeds, breaking multiple company records . In 2023, Amazon delivered at the fastest speeds ever to Prime members, with more than 7 billion items arriving same or next day, including more than 4 billion in the U.S. and more than 2 billion in Europe. In the U.S., this result is the combination of two things. One is the benefit of regionalization, where we re-architected the network to store items closer to customers. The other is the expansion of same-day facilities, where in 2023, we increased the number of items delivered same day or overnight by nearly 70% YoY. As we get items to customers this fast, customers choose Amazon to fulfill their shopping needs more frequently, and we can see the results in various areas including how fast our everyday essentials business is growing (over 20% YoY in Q4 2023).

Our regionalization efforts have also trimmed transportation distances, helping lower our cost to serve . In 2023, for the first time since 2018, we reduced our cost to serve on a per unit basis globally. In the U.S. alone, cost to serve was down by more than $0.45 per unit YoY. Decreasing cost to serve allows us both to invest in speed improvements and afford adding more selection at lower Average Selling Prices (“ASPs”). More selection at lower prices puts us in consideration for more purchases.

As we look toward 2024 (and beyond), we’re not done lowering our cost to serve . We’ve challenged every closely held belief in our fulfillment network, and reevaluated every part of it, and found several areas where we believe we can lower costs even further while also delivering faster for customers. Our inbound fulfillment architecture and resulting inventory placement are areas of focus in 2024, and we have optimism there’s more upside for us.

Internationally , we like the trajectory of our established countries, and see meaningful progress in our emerging geographies (e.g. India, Brazil, Australia, Mexico, Middle East, Africa, etc.) as they continue to expand selection and features, and move toward profitability (in Q4 2023, Mexico became our latest international Stores locale to turn profitable). We have high conviction that these new geographies will continue to grow and be profitable in the long run.

Alongside our Stores business, Amazon’s Advertising progress remains strong , growing 24% YoY from $38B in 2022 to $47B in 2023, primarily driven by our sponsored ads. We’ve added Sponsored TV to this offering, a self-service solution for brands to create campaigns that can appear on up to 30+ streaming TV services, including Amazon Freevee and Twitch, and have no minimum spend. Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings, across hit movies and shows, award-winning Amazon MGM Originals, and live sports like Thursday Night Football . Streaming TV advertising is growing quickly and off to a strong start.

Shifting to AWS , we started 2023 seeing substantial cost optimization, with most companies trying to save money in an uncertain economy. Much of this optimization was catalyzed by AWS helping customers use the cloud more efficiently and leverage more powerful, price-performant AWS capabilities like Graviton chips (our generalized CPU chips that provide ~40% better price-performance than other leading x86 processors), S3 Intelligent Tiering (a storage class that uses AI to detect objects accessed less frequently and store them in less expensive storage layers), and Savings Plans (which give customers lower prices in exchange for longer commitments). This work diminished short-term revenue, but was best for customers, much appreciated, and should bode well for customers and AWS longer-term. By the end of 2023, we saw cost optimization attenuating, new deals accelerating, customers renewing at larger commitments over longer time periods, and migrations growing again.

The past year was also a significant delivery year for AWS. We announced our next generation of generalized CPU chips (Graviton4), which provides up to 30% better compute performance and 75% more memory bandwidth than its already-leading predecessor (Graviton3). We also announced AWS Trainium2 chips, which will deliver up to four times faster machine learning training for generative AI applications and three times more memory capacity than Trainium1. We continued expanding our AWS infrastructure footprint, now offering 105 Availability Zones within 33 geographic Regions globally, with six new Regions coming (Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and a second German region in Berlin). In Generative AI (“GenAI”), we added dozens of features to Amazon SageMaker to make it easier for developers to build new Foundation Models (“FMs”). We invented and delivered a new service (Amazon Bedrock) that lets companies leverage existing FMs to build GenAI applications. And, we launched the most capable coding assistant around in Amazon Q. Customers are excited about these capabilities, and we’re seeing significant traction in our GenAI offerings. (More on how we’re approaching GenAI and why we believe we’ll be successful later in the letter.)

We’re also making progress on many of our newer business investments that have the potential to be important to customers and Amazon long-term. Touching on two of them:

We have increasing conviction that Prime Video can be a large and profitable business on its own. This confidence is buoyed by the continued development of compelling, exclusive content (e.g. Thursday Night Football, Lord of the Rings, Reacher, The Boys, Citadel , Road House , etc.), Prime Video customers’ engagement with this content, growth in our marketplace programs (through our third-party Channels program, as well as the broad selection of shows and movies customers rent or buy), and the addition of advertising in Prime Video.

In October, we hit a major milestone in our journey to commercialize Project Kuiper when we launched two end-to-end prototype satellites into space, and successfully validated all key systems and sub-systems—rare in an initial launch like this. Kuiper is our low Earth orbit satellite initiative that aims to provide broadband connectivity to the 400-500 million households who don’t have it today (as well as governments and enterprises seeking better connectivity and performance in more remote areas), and is a very large revenue opportunity for Amazon. We’re on track to launch our first production satellites in 2024. We’ve still got a long way to go, but are encouraged by our progress.

Overall, 2023 was a strong year, and I’m grateful to our collective teams who delivered on behalf of customers. These results represent a lot of invention, collaboration, discipline, execution, and reimagination across Amazon. Yet, I think every one of us at Amazon believes that we have a long way to go, in every one of our businesses, before we exhaust how we can make customers’ lives better and easier, and there is considerable upside in each of the businesses in which we’re investing.

In my annual letter over the last three years, I’ve tried to give shareholders more insight into how we’re thinking about the company, the businesses we’re pursuing, our future opportunities, and what makes us tick. We operate in a diverse number of market segments, but what ties Amazon together is our joint mission to make customers’ lives better and easier every day. This is true across every customer segment we serve (consumers, sellers, brands, developers, enterprises, and creators). At our best, we’re not just customer obsessed, but also inventive, thinking several years out, learning like crazy, scrappy, delivering quickly, and operating like the world’s biggest start-up.

We spend enormous energy thinking about how to empower builders, inside and outside of our company. We characterize builders as people who like to invent. They like to dissect a customer experience, assess what’s wrong with it, and reinvent it. Builders tend not to be satisfied until the customer experience is perfect. This doesn’t hinder them from delivering improvements along the way, but it drives them to keep tinkering and iterating continually. While unafraid to invent from scratch, they have no hesitation about using high-quality, scalable, cost-effective components from others. What matters to builders is having the right tools to keep rapidly improving customer experiences.

The best way we know how to do this is by building primitive services . Think of them as discrete, foundational building blocks that builders can weave together in whatever combination they desire. Here’s how we described primitives in our 2003 AWS Vision document:

“Primitives are the raw parts or the most foundational-level building blocks for software developers. They’re indivisible (if they can be functionally split into two they must) and they do one thing really well. They’re meant to be used together rather than as solutions in and of themselves. And, we’ll build them for maximum developer flexibility. We won’t put a bunch of constraints on primitives to guard against developers hurting themselves.  Rather, we’ll optimize for developer freedom and innovation.”

Of course, this concept of primitives can be applied to more than software development, but they’re especially relevant in technology. And, over the last 20 years, primitives have been at the heart of how we’ve innovated quickly.

One of the many advantages to thinking in primitives is speed . Let me give you two counter examples that illustrate this point. First, we built a successful owned-inventory retail business in the early years at Amazon where we bought all our products from publishers, manufacturers, and distributors, stored them in our warehouses, and shipped them ourselves. Over time, we realized we could add broader selection and lower prices by allowing third-party sellers to list their offerings next to our own on our highly trafficked search and product detail pages. We’d built several core retail services (e.g. payments, search, ordering, browse, item management) that made trying different marketplace concepts simpler than if we didn’t have those components. A good set of primitives? Not really.

It turns out that these core components were too jumbled together and not partitioned right. We learned this the hard way when we partnered with companies like Target in our Merchant.com business in the early 2000s. The concept was that target.com would use Amazon’s ecommerce components as the backbone of its website, and then customize however they wished. To enable this arrangement, we had to deliver those components as separable capabilities through application programming interfaces (“APIs”). This decoupling was far more difficult than anticipated because we’d built so many dependencies between these services as Amazon grew so quickly the first few years.

This coupling was further highlighted by a heavyweight mechanism we used to operate called “NPI.” Any new initiative requiring work from multiple internal teams had to be reviewed by this NPI cabal where each team would communicate how many people-weeks their work would take. This bottleneck constrained what we accomplished, frustrated the heck out of us, and inspired us to eradicate it by refactoring these ecommerce components into true primitive services with well-documented, stable APIs that enabled our builders to use each other’s services without any coordination tax.

In the middle of the Target and NPI challenges, we were contemplating building a new set of infrastructure technology services that would allow both Amazon to move more quickly and external developers to build anything they imagined. This set of services became known as AWS, and the above experiences convinced us that we should build a set of primitive services that could be composed together how anybody saw fit. At that time, most technology offerings were very feature-rich, and tried to solve multiple jobs simultaneously. As a result, they often didn’t do any one job that well.

Our AWS primitive services were designed from the start to be different. They offered important, highly flexible, but focused functionality. For instance, our first major primitive was Amazon Simple Storage Service (“S3”) in March 2006 that aimed to provide highly secure object storage, at very high durability and availability, at Internet scale, and very low cost. In other words, be stellar at object storage. When we launched S3, developers were excited, and a bit mystified. It was a very useful primitive service, but they wondered, why just object storage? When we launched Amazon Elastic Compute Cloud (“EC2”) in August 2006 and Amazon SimpleDB in 2007, people realized we were building a set of primitive infrastructure services that would allow them to build anything they could imagine, much faster, more cost-effectively, and without having to manage or lay out capital upfront for the datacenter or hardware. As AWS unveiled these building blocks over time (we now have over 240 at builders’ disposal—meaningfully more than any other provider), whole companies sprang up quickly on top of AWS (e.g. Airbnb, Dropbox, Instagram, Pinterest, Stripe, etc.), industries reinvented themselves on AWS (e.g. streaming with Netflix, Disney+, Hulu, Max, Fox, Paramount), and even critical government agencies switched to AWS (e.g. CIA, along with several other U.S. Intelligence agencies). But, one of the lesser-recognized beneficiaries was Amazon’s own consumer businesses, which innovated at dramatic speed across retail, advertising, devices (e.g. Alexa and Fire TV), Prime Video and Music, Amazon Go, Drones, and many other endeavors by leveraging the speed with which AWS let them build. Primitives, done well, rapidly accelerate builders’ ability to innovate .

So, how do you build the right set of primitives?

Pursuing primitives is not a guarantee of success. There are many you could build, and even more ways to combine them. But, a good compass is to pick real customer problems you’re trying to solve .

Our logistics primitives are an instructive example. In Amazon’s early years, we built core capabilities around warehousing items, and then picking, packing, and shipping them quickly and reliably to customers. As we added third-party sellers to our marketplace, they frequently requested being able to use these same logistics capabilities. Because we’d built this initial set of logistics primitives, we were able to introduce Fulfillment by Amazon (“FBA”) in 2006, allowing sellers to use Amazon’s Fulfillment Network to store items, and then have us pick, pack, and ship them to customers, with the bonus of these products being available for fast, Prime delivery. This service has saved sellers substantial time and money (typically about 70% less expensive than doing themselves), and remains one of our most popular services. As more merchants began to operate their own direct-to-consumer (“DTC”) websites, many yearned to still use our fulfillment capabilities, while also accessing our payments and identity primitives to drive higher order conversion on their own websites (as Prime members have already shared this payment and identity information with Amazon). A couple years ago, we launched Buy with Prime to address this customer need. Prime members can check out quickly on DTC websites like they do on Amazon, and receive fast Prime shipping speeds on Buy with Prime items—increasing order conversion for merchants by ~25% vs. their default experience.

As our Stores business has grown substantially, and our supply chain become more complex, we’ve had to develop a slew of capabilities in order to offer customers unmatched selection, at low prices, and with very fast delivery times. We’ve become adept at getting products from other countries to the U.S., clearing customs, and then shipping to storage facilities. Because we don’t have enough space in our shipping fulfillment centers to store all the inventory needed to maintain our desired in-stock levels, we’ve built a set of lower-cost, upstream warehouses solely optimized for storage (without sophisticated end-user, pick, pack, and ship functions). Having these two pools of inventory has prompted us to build algorithms predicting when we’ll run out of inventory in our shipping fulfillment centers and automatically replenishing from these upstream warehouses. And, in the last few years, our scale and available alternatives have forced us to build our own last mile delivery capability (roughly the size of UPS) to affordably serve the number of consumers and sellers wanting to use Amazon.

We’ve solved these customer needs by building additional fulfillment primitives that both serve Amazon consumers better and address external sellers’ increasingly complex ecommerce activities. For instance, for sellers needing help importing products, we offer a Global Mile service that leverages our expertise here. To ship inventory from the border (or anywhere domestically) to our storage facilities, we enable sellers to use either our first-party Amazon Freight service or third-party freight partners via our Partnered Carrier Program. To store more inventory at lower cost to ensure higher in-stock rates and shorter delivery times, we’ve opened our upstream Amazon Warehousing and Distribution facilities to sellers (along with automated replenishment to our shipping fulfillment centers when needed). For those wanting to manage their own shipping, we’ve started allowing customers to use our last mile delivery network to deliver packages to their end-customers in a service called Amazon Shipping. And, for sellers who wish to use our fulfillment network as a central place to store inventory and ship items to customers regardless of where they ordered, we have a Multi-Channel Fulfillment service. These are all primitives that we’ve exposed to sellers.

Building in primitives meaningfully expands your degrees of freedom . You can keep your primitives to yourself and build compelling features and capabilities on top of them to allow your customers and business to reap the benefits of rapid innovation. You can offer primitives to external customers as paid services (as we have with AWS and our more recent logistics offerings). Or, you can compose these primitives into external, paid applications as we have with FBA, Buy with Prime, or Supply Chain by Amazon (a recently released logistics service that integrates several of our logistics primitives). But, you’ve got options. You’re only constrained by the primitives you’ve built and your imagination.

Take the new, same-day fulfillment facilities in our Stores business. They’re located in the largest metro areas around the U.S. (we currently have 58), house our top-moving 100,000 SKUs (but also cover millions of other SKUs that can be injected from nearby fulfillment centers into these same-day facilities), and streamline the time required to go from picking a customer’s order to being ready to ship to as little as 11 minutes. These facilities also constitute our lowest cost to serve in the network. The experience has been so positive for customers that we’re planning to double the number of these facilities.

But, how else might we use this capability if we think of it as a core building block? We have a very large and growing grocery business in organic grocery (with Whole Foods Market) and non-perishable goods (e.g. consumables, canned goods, health and beauty products, etc.). We’ve been working hard on building a mass, physical store offering (Amazon Fresh) that offers a great perishable experience; however, what if we used our same-day facilities to enable customers to easily add milk, eggs, or other perishable items to any Amazon order and get same day? It might change how people think of splitting up their weekly grocery shopping, and make perishable shopping as convenient as non-perishable shopping already is.

Or, take a service that some people have questioned, but that’s making substantial progress and we think of as a very valuable future primitive capability—our delivery drones (called Prime Air). Drones will eventually allow us to deliver packages to customers in less than an hour. It won’t start off being available for all sizes of packages and in all locations, but we believe it’ll be pervasive over time. Think about how the experience of ordering perishable items changes with sub-one-hour delivery?

The same is true for Amazon Pharmacy. Need throat lozenges, Advil, an antibiotic, or some other medication? Same-day facilities already deliver many of these items within hours, and that will only get shorter as we launch Prime Air more expansively. Highly flexible building blocks can be composed across businesses and in new combinations that change what’s possible for customers.

Being intentional about building primitives requires patience . Releasing the first couple primitive services can sometimes feel random to customers (or the public at large) before we’ve unveiled how these building blocks come together. I’ve mentioned AWS and S3 as an example, but our Health offering is another. In the last 10 years, we’ve tried several Health experiments across various teams—but they were not driven by our primitives approach. This changed in 2022 when we applied our primitives thinking to the enormous global healthcare problem and opportunity. We’ve now created several important building blocks to help transform the customer health experience: Acute Care (via Amazon Clinic), Primary Care (via One Medical), and a Pharmacy service to buy whatever medication a patient may need. Because of our growing success, Amazon customers are now asking us to help them with all kinds of wellness and nutrition opportunities—which can be partially unlocked with some of our existing grocery building blocks, including Whole Foods Market or Amazon Fresh.

As a builder, it’s hard to wait for these building blocks to be built versus just combining a bunch of components together to solve a specific problem. The latter can be faster, but almost always slows you down in the future. We’ve seen this temptation in our robotics efforts in our fulfillment network. There are dozens of processes we seek to automate to improve safety, productivity, and cost. Some of the biggest opportunities require invention in domains such as storage automation, manipulation, sortation, mobility of large cages across long distances, and automatic identification of items. Many teams would skip right to the complex solution, baking in “just enough” of these disciplines to make a concerted solution work, but which doesn’t solve much more, can’t easily be evolved as new requirements emerge, and that can’t be reused for other initiatives needing many of the same components. However, when you think in primitives, like our Robotics team does, you prioritize the building blocks, picking important initiatives that can benefit from each of these primitives, but which build the tool chest to compose more freely (and quickly) for future and complex needs. Our Robotics team has built primitives in each of the above domains that will be lynchpins in our next set of automation, which includes multi-floor storage, trailer loading and unloading, large pallet mobility, and more flexible sortation across our outbound processes (including in vehicles). The team is also building a set of foundation AI models to better identify products in complex environments, optimize the movement of our growing robotic fleet, and better manage the bottlenecks in our facilities.

Sometimes, people ask us “what’s your next pillar? You have Marketplace, Prime, and AWS, what’s next?” This, of course, is a thought-provoking question. However, a question people never ask, and might be even more interesting is what’s the next set of primitives you’re building that enables breakthrough customer experiences? If you asked me today, I’d lead with Generative AI (“GenAI”).

Much of the early public attention has focused on GenAI applications , with the remarkable 2022 launch of ChatGPT. But, to our “primitive” way of thinking, there are three distinct layers in the GenAI stack, each of which is gigantic, and each of which we’re deeply investing.

The bottom layer is for developers and companies wanting to build foundation models (“FMs”). The primary primitives are the compute required to train models and generate inferences (or predictions), and the software that makes it easier to build these models. Starting with compute, the key is the chip inside it. To date, virtually all the leading FMs have been trained on Nvidia chips, and we continue to offer the broadest collection of Nvidia instances of any provider. That said, supply has been scarce and cost remains an issue as customers scale their models and applications. Customers have asked us to push the envelope on price-performance for AI chips, just as we have with Graviton for generalized CPU chips. As a result, we’ve built custom AI training chips (named Trainium) and inference chips (named Inferentia). In 2023, we announced second versions of our Trainium and Inferentia chips, which are both meaningfully more price-performant than their first versions and other alternatives. This past fall, leading FM-maker, Anthropic, announced it would use Trainium and Inferentia to build, train, and deploy its future FMs. We already have several customers using our AI chips, including Anthropic, Airbnb, Hugging Face, Qualtrics, Ricoh, and Snap.

Customers building their own FM must tackle several challenges in getting a model into production. Getting data organized and fine-tuned, building scalable and efficient training infrastructure, and then deploying models at scale in a low latency, cost-efficient manner is hard. It’s why we’ve built Amazon SageMaker, a managed, end-to-end service that’s been a game changer for developers in preparing their data for AI, managing experiments, training models faster (e.g. Perplexity AI trains models 40% faster in SageMaker), lowering inference latency (e.g. Workday has reduced inference latency by 80% with SageMaker), and improving developer productivity (e.g. NatWest reduced its time-to-value for AI from 12-18 months to under seven months using SageMaker).

The middle layer is for customers seeking to leverage an existing FM, customize it with their own data, and leverage a leading cloud provider’s security and features to build a GenAI application—all as a managed service. Amazon Bedrock invented this layer and provides customers with the easiest way to build and scale GenAI applications with the broadest selection of first- and third-party FMs, as well as leading ease-of-use capabilities that allow GenAI builders to get higher quality model outputs more quickly. Bedrock is off to a very strong start with tens of thousands of active customers after just a few months. The team continues to iterate rapidly on Bedrock, recently delivering Guardrails (to safeguard what questions applications will answer), Knowledge Bases (to expand models’ knowledge base with Retrieval Augmented Generation—or RAG—and real-time queries), Agents (to complete multi-step tasks), and Fine-Tuning (to keep teaching and refining models), all of which improve customers’ application quality. We also just added new models from Anthropic (their newly-released Claude 3 is the best performing large language model in the world), Meta (with Llama 2), Mistral, Stability AI, Cohere, and our own Amazon Titan family of FMs. What customers have learned at this early stage of GenAI is that there’s meaningful iteration required to build a production GenAI application with the requisite enterprise quality at the cost and latency needed. Customers don’t want only one model. They want access to various models and model sizes for different types of applications. Customers want a service that makes this experimenting and iterating simple, and this is what Bedrock does, which is why customers are so excited about it. Customers using Bedrock already include ADP, Amdocs, Bridgewater Associates, Broadridge, Clariant, Dana-Farber Cancer Institute, Delta Air Lines, Druva, Genesys, Genomics England, GoDaddy, Intuit, KT, Lonely Planet, LexisNexis, Netsmart, Perplexity AI, Pfizer, PGA TOUR, Ricoh, Rocket Companies, and Siemens.

The top layer of this stack is the application layer. We’re building a substantial number of GenAI applications across every Amazon consumer business. These range from Rufus (our new, AI-powered shopping assistant), to an even more intelligent and capable Alexa, to advertising capabilities (making it simple with natural language prompts to generate, customize, and edit high-quality images, advertising copy, and videos), to customer and seller service productivity apps, to dozens of others. We’re also building several apps in AWS, including arguably the most compelling early GenAI use case—a coding companion. We recently launched Amazon Q, an expert on AWS that writes, debugs, tests, and implements code, while also doing transformations (like moving from an old version of Java to a new one), and querying customers’ various data repositories (e.g. Intranets, wikis, Salesforce, Amazon S3, ServiceNow, Slack, Atlassian, etc.) to answer questions, summarize data, carry on coherent conversation, and take action. Q is the most capable work assistant available today and evolving fast.

While we’re building a substantial number of GenAI applications ourselves, the vast majority will ultimately be built by other companies. However, what we’re building in AWS is not just a compelling app or foundation model. These AWS services, at all three layers of the stack, comprise a set of primitives that democratize this next seminal phase of AI, and will empower internal and external builders to transform virtually every customer experience that we know (and invent altogether new ones as well). We’re optimistic that much of this world-changing AI will be built on top of AWS.

(By the way, don’t underestimate the importance of security in GenAI. Customers’ AI models contain some of their most sensitive data. AWS and its partners offer the strongest security capabilities and track record in the world; and as a result, more and more customers want to run their GenAI on AWS.)

Recently, I was asked a provocative question—how does Amazon remain resilient? While simple in its wording, it’s profound because it gets to the heart of our success to date as well as for the future. The answer lies in our discipline around deeply held principles: 1/ hiring builders who are motivated to continually improve and expand what’s possible; 2/ solving real customer challenges, rather than what we think may be interesting technology; 3/ building in primitives so that we can innovate and experiment at the highest rate; 4/ not wasting time trying to fight gravity (spoiler alert: you always lose)—when we discover technology that enables better customer experiences, we embrace it; 5/ accepting and learning from failed experiments—actually becoming more energized to try again, with new knowledge to employ.

Today, we continue to operate in times of unprecedented change that come with unusual opportunities for growth across the areas in which we operate. For instance, while we have a nearly $500B consumer business, about 80% of the worldwide retail market segment still resides in physical stores. Similarly, with a cloud computing business at nearly a $100B revenue run rate, more than 85% of the global IT spend is still on-premises. These businesses will keep shifting online and into the cloud. In Media and Advertising, content will continue to migrate from linear formats to streaming. Globally, hundreds of millions of people who don’t have adequate broadband access will gain that connectivity in the next few years. Last but certainly not least, Generative AI may be the largest technology transformation since the cloud (which itself, is still in the early stages), and perhaps since the Internet. Unlike the mass modernization of on-premises infrastructure to the cloud, where there’s work required to migrate, this GenAI revolution will be built from the start on top of the cloud. The amount of societal and business benefit from the solutions that will be possible will astound us all.

There has never been a time in Amazon’s history where we’ve felt there is so much opportunity to make our customers’ lives better and easier. We’re incredibly excited about what’s possible, focused on inventing the future, and look forward to working together to make it so.

Andy Jassy President and Chief Executive Officer Amazon.com, Inc.

P.S. As we have always done, our original 1997 Shareholder Letter follows. What’s written there is as true today as it was in 1997.

To our shareholders:

Amazon.com passed many milestones in 1997: by year-end, we had served more than 1.5 million customers, yielding 838% revenue growth to $147.8 million, and extended our market leadership despite aggressive competitive entry.

But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.

We have a window of opportunity as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships. The competitive landscape has continued to evolve at a fast pace. Many large players have moved online with credible offerings and have devoted substantial energy and resources to building awareness, traffic, and sales. Our goal is to move quickly to solidify and extend our current position while we begin to pursue the online commerce opportunities in other areas. We see substantial opportunity in the large markets we are targeting. This strategy is not without risk: it requires serious investment and crisp execution against established franchise leaders.

It’s All About the Long Term

We believe that a fundamental measure of our success will be the shareholder value we create over the long term . This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

Our decisions have consistently reflected this focus. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise.

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies. Accordingly, we want to share with you our fundamental management and decision-making approach so that you, our shareholders, may confirm that it is consistent with your investment philosophy:

• We will continue to focus relentlessly on our customers.
• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.
• We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.
• We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.
• When forced to choose between optimizing the appearance of our GAAP accounting and maximizing the present value of future cash flows, we’ll take the cash flows.
• We will share our strategic thought processes with you when we make bold choices (to the extent competitive pressures allow), so that you may evaluate for yourselves whether we are making rational long-term leadership investments.
• We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture, particularly in a business incurring net losses.
• We will balance our focus on growth with emphasis on long-term profitability and capital management. At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model.
• We will continue to focus on hiring and retaining versatile and talented employees, and continue to weight their compensation to stock options rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.

We aren’t so bold as to claim that the above is the “right” investment philosophy, but it’s ours, and we would be remiss if we weren’t clear in the approach we have taken and will continue to take.

With this foundation, we would like to turn to a review of our business focus, our progress in 1997, and our outlook for the future.

Obsess Over Customers

From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to offer customers something they simply could not get any other way, and began serving them with books. We brought them much more selection than was possible in a physical store (our store would now occupy 6 football fields), and presented it in a useful, easy- to-search, and easy-to-browse format in a store open 365 days a year, 24 hours a day. We maintained a dogged focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offer customers gift certificates, 1-Click shopping℠, and vastly more reviews, content, browsing options, and recommendation features. We dramatically lowered prices, further increasing customer value. Word of mouth remains the most powerful customer acquisition tool we have, and we are grateful for the trust our customers have placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leader in online bookselling.

By many measures, Amazon.com came a long way in 1997:

• Sales grew from $15.7 million in 1996 to $147.8 million – an 838% increase.
• Cumulative customer accounts grew from 180,000 to 1,510,000 – a 738% increase.
• The percentage of orders from repeat customers grew from over 46% in the fourth quarter of 1996 to over 58% in the same period in 1997.
• In terms of audience reach, per Media Metrix, our Web site went from a rank of 90th to within the top 20.
• We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy.

Infrastructure

During 1997, we worked hard to expand our business infrastructure to support these greatly increased traffic, sales, and service levels:

• Amazon.com’s employee base grew from 158 to 614, and we significantly strengthened our management team.
• Distribution center capacity grew from 50,000 to 285,000 square feet, including a 70% expansion of our Seattle facilities and the launch of our second distribution center in Delaware in November.
• Inventories rose to over 200,000 titles at year-end, enabling us to improve availability for our customers.
• Our cash and investment balances at year-end were $125 million, thanks to our initial public offering in May 1997 and our $75 million loan, affording us substantial strategic flexibility.

Our Employees

The past year’s success is the product of a talented, smart, hard-working group, and I take great pride in being a part of this team. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success.

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy. We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com.

Goals for 1998

We are still in the early stages of learning how to bring new value to our customers through Internet commerce and merchandising. Our goal remains to continue to solidify and extend our brand and customer base. This requires sustained investment in systems and infrastructure to support outstanding customer convenience, selection, and service while we grow. We are planning to add music to our product offering, and over time we believe that other products may be prudent investments. We also believe there are significant opportunities to better serve our customers overseas, such as reducing delivery times and better tailoring the customer experience. To be certain, a big part of the challenge for us will lie not in finding new ways to expand our business, but in prioritizing our investments.

We now know vastly more about online commerce than when Amazon.com was founded, but we still have so much to learn. Though we are optimistic, we must remain vigilant and maintain a sense of urgency. The challenges and hurdles we will face to make our long-term vision for Amazon.com a reality are several: aggressive, capable, well-funded competition; considerable growth challenges and execution risk; the risks of product and geographic expansion; and the need for large continuing investments to meet an expanding market opportunity. However, as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefit. We feel good about what we’ve done, and even more excited about what we want to do.

1997 was indeed an incredible year. We at Amazon.com are grateful to our customers for their business and trust, to each other for our hard work, and to our shareholders for their support and encouragement.

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

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