marketing analysis phd

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Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2023 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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Tippie College of Business

Phd in business analytics - phd programs.

PhD in Business Analytics

Data science. machine learning. optimization..

Data—namely, the generating of data—has exploded. All that data creates a great challenge. Businesses need better ways to get insights from the data. We help make that happen.

Here at Tippie, we’re a leader in business analytics research and education. In 2021 the Business Analytics Department won the prestigious UPS George D. Smith Prize that is awarded annually by INFORMS, the largest international association of analytics and operations research professionals.

For decades, we’ve been wrangling volumes of data, solving the most complex analytical puzzles. We did big data before big data was cool. And now that the world has caught up, we’re riding the front edge of an exciting wave.

Working hand-in-hand with our faculty, you’ll take your analytical and modeling skills to the next level through one of three specializations. Our grads are in high demand by academia, sure, but the private sector is also clamoring for business analytics PhDs. That means you can map out your own perfect-fit career path.

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STEM designation

The PhD in business analytics carries a STEM designation, which is particularly good news for international PhD candidates. Typically, after completing the degree, those in the U.S. on a student F1 visa have 12 months to work without an employer-sponsored visa. This period is called Optional Practical Training (OPT). The STEM designation extends OPT from 12 to 36 months.

Three specialization areas

Thanks to Tippie’s rich faculty roster, the PhD program in business analytics provides multiple areas in which you can choose to concentrate:

Information systems

Identify patterns and insights in data, like user behavior in Twitter or Facebook posts; identifying business competitors by mining webpages; and using health data to diagnose medical issues.

Faculty researching in this area include Patrick Fan , Nick Street , Kang Zhao , and Gautam Pant.

Quantitative methods

Develop tools to find optimal strategies to tackle mathematical problems, including "big data" problems. Quagmires like monitoring physician performance, identifying players to select in the NFL draft, and balancing cost and risk in trade.

Faculty in this area include Jeff Ohlmann , Sam Burer , Qihang Lin , Kurt Anstreicher , and Beste Basciftci .

Operations management

Use analytical tools to make data-driven business decisions, like routing vehicles to nail same-day delivery deadlines, strategizing a sugar cane harvest, or designing supply chains to mitigate risk.

Faculty studying operations include Ann Campbell , Barrett Thomas , Phil Jones , Jennifer Blackhurst , and Renato de Matta .

Big data, big market demand for analytics PhDs

Analytics expertise is in big demand at top universities and companies around the world.

Recent grads have joined as tenure-track assistant professor or post-doc at universities including:

• University of Arkansas-Little Rock
• University of Michigan
• University of Minnesota
• University of Tennessee
• University of Wisconsin-Whitewater

Others have taken positions as analysts and data scientists at companies including:

• Delta Air Lines

“Being able to leverage data to make really informed decisions gives a company an edge on competition. Analytics is becoming very key in managing a world-class supply chain, and it touches all aspects of a business.” Jen Blackhurst, Business Analytics Professor & Associate Dean for Graduate and Professional Programs Read Jen's story

Guided by great

When you come to a place like Tippie, full of faculty leading a fast-growing field, you might think they’re too busy to mentor students. Not so.

Iowa's PhD in business analytics maximizes mentorship and collaboration. Besides your designated advisor, you’ll meet with six more professors your first semester to talk about research interests you share. Leading thinkers and researchers—including INFORMS fellows and National Science Foundation award winners—will guide you from day one through graduation.

Thinkers like Ann Campbell , an international expert in vehicle routing. Or Kang Zhao , whose social network analysis has uncovered the secret to finding your perfect online date. Or Nick Street , a pioneer in using machine learning algorithms to make medical diagnoses. (Bonus: get more from our experts on our Twitter feed .)

Suffice to say, you’re in good hands. Correction: you’re in great hands.

See faculty research

If you've got a technical background, like engineering, math, and computer science, and want to develop analytics skills and solve real-world business problems, this is your place. Our program is small—just two to four students start each year—and accordingly competitive. We give preference to those with strong GPAs, prior graduate work, and research experience in a relevant field.

First, you need to meet the minimum PhD admission requirements . Other criteria for admission include:

Academic record

The minimum GPA is 3.0 on a 4.0 scale. We also consider the rigor of your undergrad or master's institution(s) and grades you earned in quantitative courses.

GMAT or GRE score

There isn't a specific minimum score, but successful applicants typically have very strong quant and analytical scores.

Financial support

To ensure that you have more than enough time to focus on your research, each admitted student is guaranteed a  research-assistantship (RA) or fellowship funding for at least six fall and spring semesters during their first five years in the program.

Letters of recommendation

We're interested in their assessment of your strengths, weaknesses, motivation, and ability to succeed.

Statement of purpose

Content and overall seriousness are considered.

English proficiency

This requirement applies only to international applicants whose native language is not English. We follow the Graduate College's  English proficiency requirements . 

Curriculum and sample plan of study

The PhD in business analytics requires 72 semester hours of credit, in addition to a dissertation. The typical time to complete the degree is five years.

The plan of study is very flexible. You can take elective coursework in any year of the program. The outline below is a sample for demonstration purposes; we'll work with you to outline a plan of study that aligns with your goals.

Business Analytics Department Handbook

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

• APPLY TODAY
• ADMISSIONS EVENTS

CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

• Applications of artificial intelligence in marketing
• Understanding how businesses manage social interactions
• The impact of digital platforms on different industries
• Social networks and network structures in markets
• Strategic pricing decisions
• Distribution-channel strategies
• Innovation and product growth
• Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

• Status and luxury goods
• Branding and consumers’ attachments to brands
• Consumers’ strategies to maintain a positive self-evaluations
• Emotions and their effects on consumers’ valuations of products
• How the use of technology affects consumers’ enjoyment and memories of experiences
• Consumers' responses to service and product failure
• Budgeting and saving decisions
• Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Consumer Research
• Marketing Science
• Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

• American Economic Review
• Journal of Personality and Social Psychology
• Journal of experimental Psychology: General
• Psychological Science
• The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

• American Marketing Association IO Lifetime Achievement Award
• Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
• Alpha Kappa Psi Award
• Harold H. Maynard Award
• William F. O’Dell Award
• Donald R. Lehmann Award
• John D.C. Little Award
• INFORMS Society for Marketing Science Long-term Impact Award
• Fellow of INFORMS Society for Marketing Science
• Fellow of American Marketing Association
• Fellow of Association of Consumer Research
• Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

• Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

• PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

• Marketing I
• Marketing II
• Issues in the Design and Analysis of Research in Marketing
• Seminar in Marketing Research Methodology
• An original research paper written under the supervision of a faculty member is required for presentation and critique.
• Economic Foundations in Marketing
• Advanced Psychometric Measurement and Data Analysis in Marketing
• A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
• An oral presentation of your current research
• Full-time research
• With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
• Dissertation and Oral Defense is expected prior to the end of the fifth year.
• Preparing for the job market
• PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
• Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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Best Business Analytics MBA Programs

Ranked in 2023, part of Best Business Schools

A business analytics MBA prepares professionals to work

A business analytics MBA prepares professionals to work for data-focused businesses. Business analytics programs explore big data, optimization, data visualization, risk management systems, decision models and forecasting. These are the best business schools for business analytics. Read the methodology »

For full rankings, GMAT scores and employment data, sign up for the U.S. News Business School Compass .

See online MBA rankings.

Here are the Best Business Analytics MBA Programs

Massachusetts institute of technology (sloan), carnegie mellon university (tepper), georgia institute of technology (scheller), university of pennsylvania (wharton), new york university (stern), university of california, berkeley (haas), university of texas--austin (mccombs), columbia university, university of chicago (booth).

SEE THE FULL RANKINGS

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Cambridge , MA

• # 1 in Business Analytics
• # 4 in Best Business Schools

N/A TUITION AND FEES

858 ENROLLMENT (FULL-TIME)

The Sloan School of Management at Massachusetts Institute of Technology (Sloan) offers these departments and... Read More »

Business school

Tuition and fees, enrollment (full-time), average gmat (full-time).

Pittsburgh , PA

• # 2 in Business Analytics
• # 18 in Best Business Schools

$72,800 per year (full-time) TUITION AND FEES

430 ENROLLMENT (FULL-TIME)

The Tepper School of Business at Carnegie Mellon University (Tepper) offers these departments and concentrations... Read More »

$72,800 per year (full-time)

Atlanta , GA

• # 3 in Business Analytics
• # 26 in Best Business Schools

$29,508 per year (in-state, full-time) TUITION AND FEES

$40,752 per year (out-of-state, full-time) TUITION AND FEES

156 ENROLLMENT (FULL-TIME)

The Scheller College of Business at Georgia Institute of Technology (Scheller) offers these departments and... Read More »

$29,508 per year (in-state, full-time)

$40,752 per year (out-of-state, full-time)

Philadelphia , PA

• # 4 in Business Analytics
• # 3 in Best Business Schools

$77,500 per year (full-time) TUITION AND FEES

1,788 ENROLLMENT (FULL-TIME)

The Wharton School at University of Pennsylvania (Wharton) offers these departments and concentrations: accounting... Read More »

$77,500 per year (full-time)

New York , NY

• # 5 in Business Analytics
• # 10 in Best Business Schools

$82,326 per year (full-time) TUITION AND FEES

678 ENROLLMENT (FULL-TIME)

The Leonard N. Stern School of Business at New York University (Stern) offers these departments and concentrations... Read More »

$82,326 per year (full-time)

Berkeley , CA

• # 6 in Business Analytics
• # 11 in Best Business Schools  (tie)

$67,424 per year (in-state, full-time) TUITION AND FEES

$76,433 per year (out-of-state, full-time) TUITION AND FEES

562 ENROLLMENT (FULL-TIME)

The Haas School of Business at University of California, Berkeley (Haas) offers these departments and concentrations... Read More »

$67,424 per year (in-state, full-time)

$76,433 per year (out-of-state, full-time)

Austin , TX

• # 7 in Business Analytics
• # 20 in Best Business Schools  (tie)

$52,544 per year (in-state, full-time) TUITION AND FEES

$58,264 per year (out-of-state, full-time) TUITION AND FEES

478 ENROLLMENT (FULL-TIME)

The McCombs School of Business at University of Texas--Austin (McCombs) offers these departments and concentrations... Read More »

$52,544 per year (in-state, full-time)

$58,264 per year (out-of-state, full-time)

• # 8 in Business Analytics

$80,472 per year (full-time) TUITION AND FEES

1,448 ENROLLMENT (FULL-TIME)

The Columbia Business School at Columbia University offers these departments and concentrations: accounting, business... Read More »

$80,472 per year (full-time)

Chicago , IL

• # 9 in Business Analytics
• # 1 in Best Business Schools

$77,841 per year (full-time) TUITION AND FEES

1,281 ENROLLMENT (FULL-TIME)

The Booth School of Business at University of Chicago (Booth) offers these departments and concentrations: accounting... Read More »

$77,841 per year (full-time)

Duke University (Fuqua)

Durham , NC

• # 10 in Business Analytics

$71,750 per year (full-time) TUITION AND FEES

The Fuqua School of Business at Duke University (Fuqua) offers these departments and concentrations: accounting... Read More »

$71,750 per year (full-time)

Harvard University

Allston , MA

• # 11 in Business Analytics
• # 5 in Best Business Schools

$73,440 per year (full-time) TUITION AND FEES

2,025 ENROLLMENT (FULL-TIME)

The Business School at Harvard University offers these departments and concentrations: accounting, consulting... Read More »

$73,440 per year (full-time)

Purdue University--Main Campus (Krannert)

West Lafayette , IN

• # 12 in Business Analytics
• Unranked in Best Business Schools

N/A ENROLLMENT (FULL-TIME)

The Krannert School of Management at Purdue University--Main Campus (Krannert) offers these departments and... Read More »

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More Schools in this List (Alphabetical)

Arizona State University (W.P. Carey)

• in Business Analytics
• # 35 in Best Business Schools  (tie)

$60,393 per year (in-state, full-time) TUITION AND FEES

$99,883 per year (out-of-state, full-time) TUITION AND FEES

115 ENROLLMENT (FULL-TIME)

The W. P. Carey School of Business at Arizona State University (W.P. Carey) offers these departments and... Read More »

$60,393 per year (in-state, full-time)

$99,883 per year (out-of-state, full-time)

Boston College (Carroll)

Chestnut Hill , MA

• # 42 in Best Business Schools  (tie)

$59,030 per year (full-time) TUITION AND FEES

171 ENROLLMENT (FULL-TIME)

The Carroll School of Management at Boston College (Carroll) offers these departments and concentrations: accounting... Read More »

$59,030 per year (full-time)

Cornell University (Johnson)

Ithaca , NY

• # 15 in Best Business Schools  (tie)

$76,690 per year (full-time) TUITION AND FEES

587 ENROLLMENT (FULL-TIME)

The Samuel Curtis Johnson Graduate School of Management at Cornell University (Johnson) offers these departments and... Read More »

$76,690 per year (full-time)

Creighton University (Heider)

0 ENROLLMENT (FULL-TIME)

The Heider College of Business at Creighton University (Heider) offers these departments and concentrations... Read More »

Emory University (Goizueta)

• # 17 in Best Business Schools

$70,200 per year (full-time) TUITION AND FEES

276 ENROLLMENT (FULL-TIME)

The Goizueta Business School at Emory University (Goizueta) offers these departments and concentrations: accounting... Read More »

$70,200 per year (full-time)

Fairfield University (Dolan)

Fairfield , CT

The Dolan School of Business at Fairfield University (Dolan) offers these departments and concentrations: accounting... Read More »

Fordham University (Gabelli)

• # 68 in Best Business Schools  (tie)

$120,784 total program (full-time) TUITION AND FEES

157 ENROLLMENT (FULL-TIME)

The Gabelli School of Business at Fordham University (Gabelli) offers these departments and concentrations: accounting... Read More »

$120,784 total program (full-time)

• myState on Mississippi State University
• Directory on Mississippi State University
• COB Directory
• PhD in Marketing

The PhD Program in Marketing prepares students for an intellectually challenging career in academia.

The PhD Program in Marketing prepares students for an intellectually challenging career in academia. Our program has a strong emphasis on conducting original research along with preparing students to publish in academic journals at the highest level. Over the course of the program, students will be exposed to a broad range of topics in the field of marketing, and we encourage students to find a research area that best fits their interests.

Our program is purposely small and very selective, so we are able to have a one-on-one relationship with our doctoral students, thus providing a richer academic experience. MSU's PhD program is built around a mentor/apprentice relationship where students have ample opportunity to be involved in research projects with faculty. Along with our research focus, MSU is committed to educating doctoral students to excel in teaching and instruction. Our objective is for students to be fully prepared to handle the research and teaching requirements in a university setting.

Program Overview

The minimum course requirements for completing the Marketing PhD program consist of the following:

• 24 semester hours of marketing course work
• 18 semester hours of quantitative analysis
• Nine semester hours in a minor area 

Up to six graduate credit hours of prior coursework can be applied to your program of study with the consent of the PhD program coordinator. Typically, students should expect to spend the first two years completing academic coursework and developing a required, independent research paper. At the beginning of the third year, students must pass a written comprehensive exam covering the content of their coursework. The student will then be responsible for developing a research idea for a dissertation. The proposal of the dissertation idea will need the approval of a student's dissertation committee. Finally, the student will be responsible for collecting and analyzing data to satisfy the requirements for the final dissertation defense. The length of a student's program is usually four years.

We typically admit two highly qualified students a year. Admission to the PhD program takes place only in the fall semester. The deadline to submit an application is January 15th each year. Criteria for admission is based on the applicant's previous GPA, GMAT (or GRE) score, previous work history, letters of recommendation, and the number of qualified applicants received. We prefer students to have a 3.2 GPA in their last 60 hours of coursework completed. International applicants that do not hold a degree from an English-speaking country must also submit a TOEFL score.

For specific information about the Marketing PhD program at Mississippi State University, please contact the coordinator,  Dr. Mike Breazeale .

Visit MSU's Office of the Graduate School website for information on admission requirements for US students and International students . 

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Behavioral Marketing

The PhD degree in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. Students choose the behavioral marketing track if they are interested in the psychological aspects of consumer behavior.

The Ph.D. in Behavioral Marketing

Faculty interests cover a variety of topics including Judgment and Decision-Making, Heuristics and Biases, Attitudes and Persuasion, Motivation, Goals, Cognition, and Emotions. A small number of students are accepted into the PhD Program in Behavioral Marketing each year. Students are encouraged to pursue research collaborations with multiple faculty, and to tailor their program of study to match their own unique interests.

The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia.”

New joint concentration in Marketing and Psychology

PhD students admitted to the Behavioral Marketing program can apply to pursue a joint doctoral concentration in Psychology and Marketing. The primary expectation of Ph.D. students admitted to the program is that they (in collaboration with faculty members from both the Department of Psychology and Marketing group) develop a project spanning topics in Psychology and Consumer Behavior.

Lindner College of Business » Programs » Graduate Programs & Certificates » Certificates » Data Analytics

Data Analytics Graduate Certificate

Data analytics is growing rapidly in organizations across the globe. From large to small, public to private, and profit to nonprofit, organizations are using analytics to improve decision-making. Executives realize that leveraging new technologies and better utilizing available data can lead to more effective strategies and, ultimately, to better ways to service their customers.

However, many organizations lack the knowledge to effectively utilize data analytics. As a result, a strong demand for professionals with analytics skills has developed and will continue to grow. The data analytics certificate prepares individuals to develop logical data models, construct data warehouses, build visually effective data displays and use sophisticated analytical techniques to glean valuable insights.

The certificate includes four core courses (eight credits) and two elective courses (four credits).

The electives listed above represent the typical set from which most students will choose. Students may be able to choose other electives to match specific career goals, with the approval of the Program Director.

*Please note BANA 6043 (Statistical Computing) is a prerequisites to BANA 7038 (Data Analysis Methods) and IS 6030 (Data Management) is a prerequisite to IS 7034 (Data Warehousing and Business Intelligence).

Due to class offerings, individuals interested in this certificate as a standalone program should apply to the spring or fall semesters.

To learn more about this certificate please contact:

Peng Wang, PhD

Assistant Professor , Department of Operations, Business Analytics, and Information Systems

3326 Carl H. Lindner Hall

513-556-5793

[email protected]

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USM Honors College Students Present Thesis Research at Marketing Conference

Tue, 03/26/2024 - 09:14am | By: Van Arnold

University of Southern Mississippi (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C.

Overby, a hospitality and tourism management major, and Tyson, an anthropology, sociology, and Spanish major, presented individual research papers, as well as a collaborative project, at the international and interdisciplinary academic marketing conference which brings together academic theory and real-world marketing practices.

This year’s conference saw more than 100 submissions. Of the 33 student paper submissions across undergraduate, Master's, and Ph.D. levels, Overby’s thesis paper – “Service robots’ effect on branding and consumers' intentions through online reviews” - won the James E. Randall Best Student Paper Award. 

“Haeden and Patrick are exceptional students in my class. Their passion for research and dedication to their thesis projects have impressed me,” said Dr. Wei Wang, Associate Professor, Hospitality and Tourism Management Program Coordinator who served as both students’ thesis advisor. “Moreover, their active involvement and leadership roles on campus exemplify their commitment to excellence beyond academics,”

Tyson presented a research paper titled, “Uncertainty avoidance moderation over film-motivated tourists' views on destination image, place attachment, and intentions.”

Collaboratively, they presented a paper titled, “Cookies and calamari: Squid Game’s “Dalgona” and cutting shapes from its impact on Korean product purchase and travel intentions.”

“My advisors, Dr. Wei Wang and Dr. Banu Bas, have been incredibly patient teaching me about the research process, and I would not have been able to succeed without their support,” said Overby. “Dr. Randall is retiring from the AMTP conference this year, and the award was named after him for the first time. I am pleased to be the first recipient of the award under his name and am incredibly thankful I had the chance to meet him when I was presented the award.”

Added Overby, “This accomplishment has become great motivation to continue my research in marketing and to cross the finish line of submitting my thesis. I am glad to bring home a new award for Southern Miss Business!"

More information about the conference can be found here .

To learn more about USM’s College of Business and Economic Development, call 601.266.4659.

Categories: Business and Economic Development Honors College

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Six individuals to receive young professional scholarship at the 2024 national sports safety and security conference & exhibition, usm to host annual public health symposium april 3, usm names kennedy as associate vice president for research.

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