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6 PhD jobs in Lille

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Ph.D. position in Finance - Market Microstructure

Lille Economics and Management (LEM, CNRS UMR 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. position in Finance Market Microstructure at its Lille Campus.PROJECT DESCRIPTIONThe main objective of the PhD research...

Ph.D. position in Human Resources Management and Organisational Behaviour – Project: Integration of Neurodiverse Individuals in Organizations

Lille Economics and Management (LEM, CNRS UMR 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. position on the “Integration of Neurodiverse Individuals in Organizations” (HRM/OB area).PROJECT DESCRIPTIONNeurodivers...

Ph.D. position on Finance and Earth system tipping points [transdisciplinary]

Lille Economics and Management (LEM, CNRS UMR 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. position on financial system and Earth system tipping points, at its Lille/Paris Campus.PROJECT DESCRIPTIONThis researc...

Ph.D. Position in Conversational Dynamics and Intelligence

Lille Economics and Management (LEM, CNRS UMR 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. position in Marketing and Sales - Conversational Dynamics and Intelligence at its Lille Campus.PROJECT DESCRIPTIONCusto...

Ph.D. position in Economics of Inequality

Lille Economics and Management (LEM, CNRS UMR 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. position in Economics of Inequality at its Lille/Paris Campus.PROJECT DESCRIPTIONThe main objective of the PhD program/...

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Science for a Changing Planet

The Graduate Programme recently had the honor of hosting Pr. Thomas Fauchez, a true space pioneer, who shared his experiences from the renowned NASA.…

Graduate Programme students and alumni, ready to expand your horizons and discover new opportunities? Follow us on our social channels!

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Inauguration days

Every year in October

The aim of this event is to welcome students from the graduate programme and outline the scientific topics covered by the programme via interdisciplinary conferences. Workshops to facilitate student integration and help them meet one another and sessions with poster presentations are also held as part of this event. The seminar run at the beginning of the academic year is a wonderful event to bring master’s and doctoral students, lecturers and researchers together. 

After work sessions

Late afternoon every month

These informal events give participants the chance to meet with a professional working in their area and discuss their academic and professional background. They are a wonderful opportunity for master’s and doctoral students on the programme to begin to look ahead to their own careers

Would you like to suggest the next guest speaker or share your experience with our students?  Contact us

End-of-year conference

Half-day event each year in June

Celebrate the end of the academic year with us at our informal year-end event off campus! Join fellow students for various activities such as a local brewery visit, where we'll explore the hop treatment and fermentation process or laboratory tours to experiment in various application domains to provide you with a hands-on experience in stimulating scientific environments. All our meetings are always followed by a time of exchange around beers and food.

PhD Job Day

2 to 3 weeks in late January

The PhD Job day is the 100% digital job fair for PhD students and Master students looking for a thesis. The objectives are to prepare PhD students and Doctors for their career and to show them the possibilities offered after their thesis.

The "Collège Doctoral" in partnership with the Graduate Programme of the University of Lille have done their utmost to offer a quality job forum involving human resources and actors from the Hauts-de-France region (APEC, MEL, Hauts-de-France Region, etc.).

More information on the PhDJobDay website 

International Academy

Every year in August

The International Academy in partnership with the Graduate Programmes offer an online-taught 25-hour summer training open to all international students who have been admitted to a Graduate Programme (GP) in Lille. It aims at preparing them for higher education studies and everyday life in France through an intensive training in the French language, but also culture, methodology and an insight into the academic environment, in line with their language level and fields of study.

If you wish to join the training, reach out to the Graduate Programme office, once and only once you have been selected as a GP student and ask for the form.

The participation is fully covered by the Graduate Programme office. 

More information on the International Academy website

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Chaque année, l'Observatoire de la Direction des Formations ( ODIF ) interroge les docteurs ayant soutenu leur thèse à 1 mois, 1 an, 3 ans et 5 ans et publie les résultats de son enquête. Les dernières enquêtes complètes se trouvent ici .

PhD Job Day, un rendez-vous annuel pour booster sa carrière !

PhD Job day est un salon spécialisé dans l'emploi des docteurs en région qui s'adresse aux doctorants en fin de thèse ou jeunes chercheurs en recherche d'emploi.

Le PhD Job Day propose une programmation riche : 

• Des rendez-vous individuels pour valoriser son CV
• Des ateliers, tables rondes pour préparer ses entretiens de recrutement 
• Des rendez-vous métier où des entreprises publiques et privées présentent leur activité, ses métiers et ses besoins en matière de recrutement
• Une journée de recrutement sous forme de speed meeting

PhD Job Day est un salon entièrement gratuit et 100% digital.

Pour en savoir plus, consultez le site dédié !

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L’Université de Lille est constituée par deux types de membres, les composantes et les établissements-composantes. Retrouvez leur liste sur cette page .

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Lancement officiel du nouveau portail de recrutement : « Rejoindre l’éducation nationale »

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• CAREER COLUMN
• 08 April 2024

How we landed job interviews for professorships straight out of our PhD programmes

• Violeta Rodriguez 0 &
• Qimin Liu 1

Violeta Rodriguez is an assistant professor in the Department of Psychology at the University of Illinois Urbana-Champaign.

You can also search for this author in PubMed   Google Scholar

Qimin Liu is an assistant professor in the Department of Psychological and Brain Sciences at Boston University in Massachusetts.

By staying organized in their job hunt, both authors received several job offers. Credit: Getty

We met during the last year of our PhD training, after securing placements at the University of Illinois Chicago’s Department of Psychiatry for our predoctoral internships — the final step of our clinical doctoral programmes. V. R. came from the University of Georgia in Athens and was pursuing a PhD in clinical psychology, and Q. L. came from Vanderbilt University in Nashville, Tennessee, and was working towards a PhD in clinical science and quantitative methods. It was amid the academic rigour and personal stress of the last year of our programmes that we became friends. We bonded over being immigrants and not speaking English as our first language while navigating the complexities of academia. We both wanted to forgo postdoctoral training and instead immediately become junior professors. Now, we’re assistant professors: V. R. is at the University of Illinois Urbana-Champaign, and Q. L. is at Boston University in Massachusetts.

The odds we faced in the academic job market had seemed insurmountable, particularly to immigrants, and we had been cautioned by mentors and even junior faculty members about the challenge ahead. But we succeeded: we received a combined total of 27 in-person interviews, leading to 15 tenure-track assistant-professor offers across departments of psychology, paediatrics or psychiatry, schools of education and academic medical centres. (You can check out our hints for nailing job interviews in our other article .)

How to move labs

Despite the positive outcome, the process was stressful, fast and unpredictable. Our friendship became a sanctuary: amid the daunting job market and our own self-doubt, we understood and encouraged each other. We want to offer what our friendship provided us — understanding, support and encouragement — to researchers hoping to stay in academia after earning a PhD, so we are sharing our reflections and insights.

We must first make clear: no amount of job-search tips and tricks can substitute for good science and a strong publication record. To gauge our readiness, we looked up the CV of the most recent hire in each department that we applied to. We also made sure we had backup offers of postdoctoral positions. While navigating this process, we learnt that institutions were interested in candidates who planned to pursue external funding.

Qimin Liu is now an assistant professor. Credit: Qimin Liu

We had both obtained federal and private funding before — making us more competitive. We urge aspiring professors to prioritize their research contributions, external fellowship and grant applications and academic achievements above all.

To readers who’ve successfully navigated this process, many of our reflections and insights could seem obvious. However, this kind of advice can be the hardest to follow during a fast-moving job hunt, with several moving pieces involved and new considerations and job offers or advertisements emerging unexpectedly. Treat this as a checklist before beginning to fill out job applications.

Tips and tricks

Start your search early. Allow ample time to prepare for the job hunt; research potential options, such as jobs in academic medical centres, standard department positions or tenure-track jobs in related fields; and submit applications. Plan to reply to job ads long before the first deadline. Starting early gives you time to collect and incorporate feedback from mentors and colleagues.

Training: Free course on peer review

Prepare your networks. The academic job market can be unpredictable, with opportunities emerging unexpectedly. It is important to think about who can write letters for you — sometimes at short notice. Most of our applications required three letters of recommendation from all applicants. Others requested letters from only shortlisted candidates.

Plan ahead. The final drafts of materials took, on average, one to two months in total to prepare and polish. The initial drafts took about 8 hours, and the research statement required a total of 16 hours. (The research statement summarizes your research programme, the work you’ve done so far and what you plan to pursue in future. It can also highlight why a particular institution is well-suited to support your work.) Preparing drafted statements in advance made it easier to adapt them to different positions later — tweaking materials for specific positions took 30–60 minutes per application.

Research potential job opportunities. Don’t just rely on word-of-mouth or googling specific positions to find things you’re interested in applying to. Use online job boards (such as HigherEdJobs or Nature Careers ), and tap into your professional network by sending e-mails or LinkedIn messages to your mentors and colleagues, letting them know you’re on the job market. Scour social media and department websites to find available positions. We both posted on X (formerly Twitter) that we were job hunting, and several people reached out with opportunities.

Develop job application ‘templates’. Create a set of well-crafted templates for your application materials, such as cover letters and statements, on which you can easily fill in your name, relevant details and where you’ve previously worked. Having adaptable documents allowed us to respond quickly to new postings.

Tailor your application materials. Templates can take you only so far. Take the time to customize your application materials, including your CV, cover letter (each of ours was one page long) and research statement, to highlight your relevant skills, experiences and research contributions. Tailoring your materials to each position demonstrates genuine interest and increases your chances of standing out to hiring committees. Generic applications are easy for hiring managers to reject. Mentioning centres or institutes that align with your research; available resources, such as early-career programmes, that you want to take advantage of; and the names of people whom you are interested in working with can help to personalize your application materials.

Stay organized. Maintain a well-organized system to track application deadlines, requirements and submission statuses. Be ready to remind your letter writers to submit their recommendations. Keep a calendar or spreadsheet to ensure that all required materials are submitted on time and to track when to follow up. An example spreadsheet is provided below.

Practise for interviews and job talks. Run mock interviews with your peers or mentors. Practise answering common interview questions and develop concise, compelling responses that highlight your expertise, teaching abilities and fit. Treat these seriously — you’re likely to be nervous in the real interview, so try to recreate that while rehearsing, perhaps by inviting a relatively unknown colleague or professor to join the practice runs. V. R. recorded her job talk on Zoom and sent it to others for feedback.

Practising your job talk — a presentation of your academic research that is often a spoken version of your research statement — until you know it backwards and forwards will prepare you for the unexpected. In addition, rehearsing how you plan to respond to different questions, and practising saying that you want people to hold their questions until the end, can be helpful.

Prepare a start-up budget to get your lab running. Many academic positions include a start-up fund for incoming faculty members. It is typically used for summer salary and staffing or research costs. You might be asked for an estimated budget before, during or after the interview stage — so you should have one ready in advance. When preparing your budget, keep in mind the spending norms at the institution and for your discipline. Ask for more than you think you need, because this amount will often be reduced during negotiations.

As we look back on our job-hunting experiences, we are reminded of how much we grew in this process, in ways that are not related to just our jobs — and this growth continued in our interviews .

doi: https://doi.org/10.1038/d41586-024-01044-1

This is an article from the Nature Careers Community, a place for Nature readers to share their professional experiences and advice. Guest posts are encouraged .

Supplementary Information

• Example spreadsheet

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Media Monarchy

Moscow metro blasts: another fsb inside job.

“ The first explosion took place on a train after it had stopped in the Lubyanka station in central Moscow , close to the headquarters of Russia’s FSB security service, a spokeswoman for the Russian emergencies ministry told AFP .”

“ The first blast at the Lubyanka metro station killed 22 people and wounded 12 . The second at Park Kulturi station left 12 dead and 7 wounded ,” reported AFP . Russian Federal Security Service chief Alexander Bortnikov has already blamed Chechen rebels for the attack, an explanation slavishly accepted by western media outlets like the BBC who are already running feature articles about the history of terrorism in Russia that completely fail to mention the FSB’s direct role in almost every major attack to have taken place over the last 10 years .

Since the explanation that two female suicide bombers with explosives strapped to their bodies were responsible for the bombing has come directly from the FSB , past history means we can only treat the official story with the utmost suspicion.

The notorious Russian FSB has a documented history of staging false flag events in order to accomplish political agendas .

update: bombs kill 12 in russia’s dagestan region from cnn : Twelve people – nine of them police officers – were killed Wednesday when two bombs exploded in Russia’s southern republic of Dagestan , officials told CNN. Another 23 people, including 11 police officers, were hospitalized with wounds from the bombings, at least one of which was carried out by a suicide bomber, according to a spokesman for the Dagestan police and Vladimir Markin, a spokesman for the Investigative Committee in the Russian prosecutor general’s office. It happened two days after female suicide bombers killed at least 39 people on the Moscow metro .

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market research analysis companies india

Top 20 Most Promising Market Research Companies in India 2023

Market research plays a crucial role in the success of any business. It helps companies understand their customers’ needs, preferences, and behaviour, enabling them to create better products and services. In India, the market research industry is growing rapidly , with many promising companies offering high-quality services.

In this article, we will explore the top 20 most promising market research companies in India for 2023. These companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.

The companies on our list offer a range of research services, including market research, competitive analysis, consulting, and more. They cater to clients from various industries, including healthcare, technology, energy, and consumer goods.

The market research companies on our list use the latest technologies and tools to collect and analyze data. They use a combination of primary and secondary research methods to gather data and provide insights. They also use advanced analytics to provide deep insights into customer behavior and market trends.

These companies have a team of experienced researchers, analysts, and consultants who provide deep insights and accurate market intelligence to businesses. Their research reports are known for their comprehensive coverage, accuracy, reliability, and actionable insights. These companies help businesses stay ahead of the competition by providing timely and relevant information.

Nielsen India is one of the top market research companies in India, offering insights and analytics across various sectors such as media, consumer packaged goods, retail, and more. With a focus on providing data-driven solutions to its clients, Nielsen India is known for its expertise in market research, analytics, and measurement.

The company offers a range of services such as audience measurement, brand tracking, consumer insights, and media planning. Nielsen India leverages its global expertise and local market knowledge to deliver high-quality insights to its clients. The company’s data-driven approach and emphasis on delivering actionable insights make it a top choice for businesses in India.

2. Ipsos India

Ipsos India is a leading global market research company with a strong presence in India. The company provides a range of services such as market research, customer satisfaction surveys, brand tracking, and more. Ipsos India leverages its global network of experts and its local market knowledge to provide customized solutions to its clients.

The company is known for its innovative research methods and technologies that deliver accurate insights to its clients. Ipsos India has a strong reputation for delivering high-quality insights that drive business growth, making it a promising market research company in India.

3. Kantar IMRB

Kantar IMRB is a prominent market research company in India, offering insights and analytics across various sectors such as consumer goods, retail, media, and more. The company has a vast network of experts and professionals who provide customized research solutions to its clients.

Kantar IMRB’s services include brand tracking, customer satisfaction surveys, market forecasting, and more. The company’s focus on delivering actionable insights to its clients makes it a top choice for businesses in India. Kantar IMRB’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

4. International Data Corporation (IDC) India

IDC India’s services include market sizing and forecasting, competitive analysis, and custom research. The company’s expertise in the technology sector and its data-driven approach make it a top choice for businesses looking to invest in new technology solutions.

IDC India’s focus on emerging technology trends such as artificial intelligence, blockchain, and 5G networks makes it a promising market research company in India.

5 . Kantar Millward Brown

Kantar Millward Brown is a global market research company with a strong presence in India. The company provides a range of services such as brand tracking, advertising research, consumer insights, and media planning. With a focus on delivering actionable insights, Kantar Millward Brown is known for its expertise in consumer behaviour and advertising effectiveness.

The company leverages its global network of experts and its local market knowledge to provide customized solutions to its clients. Kantar Millward Brown’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

6. RNB Research

RNB Research is a leading market research company in India, offering customized solutions across various sectors such as healthcare, education, and consumer goods.

The company provides a range of services such as market research, customer satisfaction surveys, and online data collection. With a focus on delivering high-quality insights, RNB Research uses a combination of quantitative and qualitative research methods to provide accurate and reliable data to its clients. The company’s expertise in research design, data collection, and analysis makes it a promising market research company in India.

7. Majestic MRSS

With a focus on delivering actionable insights, Majestic MRSS uses a combination of traditional and innovative research methods to provide customized solutions to its clients. The company’s expertise in data analytics and its use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

8. Bare International

Bare International is a global market research company with a strong presence in India. The company provides a range of services such as mystery shopping, customer satisfaction surveys, and market research. With a focus on delivering actionable insights, Bare International helps businesses measure and improve customer experiences.

The company’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India. Bare International’s emphasis on measuring customer experiences and its expertise in the retail and hospitality sectors make it a top choice for businesses in India.

9. MarketXcel

MarketXcel is a leading market research company in India that specializes in providing customized solutions to its clients. The company offers a wide range of services such as customer satisfaction surveys, brand tracking, and product testing.

MarketXcel’s innovative research methods, including online and mobile surveys, make it a promising market research company in India. With a focus on delivering actionable insights, the company’s expertise in data analytics and its use of advanced technologies such as artificial intelligence and machine learning make it a top choice for businesses in India.

10. Stitch Marketing Research

Stitch Marketing Research is a market research company in India that specializes in providing insights and analytics across various sectors such as healthcare, automotive, and consumer goods. The company offers a range of services such as market research, customer satisfaction surveys, and data analytics.

With a focus on delivering high-quality insights, Stitch Marketing Research uses a combination of quantitative and qualitative research methods to provide accurate and reliable data to its clients. The company’s expertise in research design and analysis, combined with its use of innovative research methods, makes it a promising market research company in India.

11. Antedote

Antedote is a global market research company with a strong presence in India. The company offers a range of services such as brand tracking, advertising research, and consumer insights.

With a focus on delivering actionable insights, Antedote’s innovative research methods, including online and mobile surveys and social media analytics, make it a promising market research company in India. The company’s expertise in consumer behavior and its use of advanced technologies such as artificial intelligence and machine learning make it a top choice for businesses in India.

Bixa is a market research company in India that specializes in providing insights and analytics across various sectors such as healthcare, education, and finance. The company offers a range of services such as market research, customer satisfaction surveys, and data analytics.

With a focus on delivering high-quality insights, Bixa uses a combination of traditional and innovative research methods to provide customized solutions to its clients. The company’s expertise in research design and its use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

13. 9series Inc:

Established in 2007, the company has worked with numerous clients globally and has established a reputation for delivering high-quality services. The company has a team of experienced analysts, data scientists, and market research experts who provide deep insights and actionable recommendations to help businesses make informed decisions.

The company’s services include market research, competitive analysis, customer research, product research, and pricing research. Its clients come from various industries, including healthcare, education, retail, logistics, and finance. The company’s approach to market research is data-driven, and it uses the latest technologies and tools to collect and analyze data.

14. Future Market Insights:

Future Market Insights is a leading market research firm based in India, with offices in the US and Europe. The company provides research and consulting services to clients across various industries, including healthcare, automotive, consumer goods, and IT. The company’s services include market research, competitive analysis, consumer research, and strategic consulting.

Future Market Insights has a team of experienced analysts who use a combination of primary and secondary research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and depth of analysis. Its clients include Fortune 500 companies, startups, and government organizations.

15. Clootrack:

The company’s proprietary AI algorithms analyze customer feedback from various sources, such as social media, review websites, and customer support channels, to provide real-time insights. The insights help businesses understand customer sentiment, identify trends, and make informed decisions. Clootrack’s clients come from various industries, including e-commerce, healthcare, and hospitality.

16. Velox Consultants:

Velox Consultants is a boutique market research firm based in Mumbai, India. The company provides research and consulting services to clients across various industries, including healthcare, finance, and technology. Velox Consultants’ services include market research, competitive analysis, customer research, and strategic consulting.

The company’s team of experienced analysts uses a combination of primary and secondary research methods to gather data and provide insights. Velox Consultants’ research reports are known for their accuracy, reliability, and depth of analysis. Its clients include startups, mid-size companies, and Fortune 500 companies.

17. TechSci Research LLC:

TechSci Research LLC is a leading market research and consulting company in India that offers custom research solutions to clients worldwide. Founded in 2010, the company has a team of expert analysts, consultants, and research professionals who provide deep insights and accurate market intelligence to businesses.

TechSci Research LLC’s services include market research, competitive analysis, market entry strategy, and consulting. Its clients come from various industries, including automotive, chemicals, energy, healthcare, and technology. The company’s research reports are known for their comprehensive coverage and accurate market sizing.

The company uses a combination of primary and secondary research methods to collect data and provide insights. It also uses advanced analytical tools and techniques to analyze the data and provide accurate market intelligence to clients. TechSci Research LLC’s research reports help businesses make informed decisions and stay ahead of the competition.

18. User Connect Consultancy:

User Connect Consultancy is a fast-growing market research company based in Delhi, India. The company offers a range of research services, including user research, customer experience research, and market research. Its clients come from various industries, including healthcare, e-commerce, and technology.

User Connect Consultancy uses a combination of qualitative and quantitative research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and actionable insights. User Connect Consultancy’s services help businesses understand their customers’ needs, preferences, and behavior, enabling them to create better products and services.

The company’s team of experienced researchers and analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. User Connect Consultancy’s research reports help businesses make informed decisions and stay ahead of the competition.

19. Task Virtual:

Task Virtual is a leading market research and consulting company in India that offers a range of research services, including market research, competitive analysis, and consulting. Founded in 2010, the company has a team of expert analysts, consultants, and research professionals who provide deep insights and accurate market intelligence to businesses.

Task Virtual’s clients come from various industries, including healthcare, energy, automotive, and technology. The company’s research reports are known for their comprehensive coverage and accurate market sizing. Task Virtual uses a combination of primary and secondary research methods to collect data and provide insights.

The company’s team of experienced analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. Task Virtual’s research reports help businesses make informed decisions and stay ahead of the competition.

20. Statzy Market Research:

Statzy Market Research is a market research and consulting company based in Mumbai, India. The company offers a range of research services, including market research, competitive analysis, and consulting. Its clients come from various industries, including healthcare, technology, and consumer goods.

Statzy Market Research uses a combination of primary and secondary research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and actionable insights. Statzy Market Research’s services help businesses understand their customers’ needs, preferences, and behavior, enabling them to create better products and services.

The company’s team of experienced researchers and analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. Statzy Market Research’s research reports help businesses make informed decisions and stay ahead of the competition.

Conclusion:

In conclusion, India’s market research industry is growing rapidly, with many promising companies offering high-quality services. The above-mentioned market research companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.

These companies use the latest technologies and tools to collect and analyze data, providing deep insights into market trends and consumer behavior.

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Detailed Review of Top 10 Market Research Companies in India

Market research is an important part of the business strategy, providing organizations with an analysis of their customer segment and user preferences. The market research industry in India was estimated to be US$15 billion from 2017 to 2018 and has been growing since, driven by the rising inflow of information-driven strategic decision-making and the need for organizations to stay ahead of the competition.

In India, a few market research organizations offer a variety of services to firms across Industries. In this article, we will feature the Top 10 Market research companies in India, their specialization, prominent customers, and the approaches and techniques they use to direct research.

10. Velox Consultants

Top 10 market research organizations in india.

Some of the top market research organizations are discussed below:

1. Nielsen India

Nielsen India is a worldwide Market research organization that specializes in shopper experiences, media research, and promoting market viability. With head offices in many cities across the country, Nielsen India has worked with prominent clients like P&G, Unilever, and Nestle to provide market insights, brand assessment, and advertising efficiency.

2. Kantar IMRB

Kantar IMRB is a Market research organization that specializes in user research, social exploration, and media research. With head offices in many cities across the country, Kantar IMRB has worked with remarkable clients like Samsung, Google, and Coca-Cola to give new product improvement, brand strategy, and user fulfillment research services.

3. Ipsos India

Ipsos India is a worldwide Market research organization that works in promoting research, consumer loyalty examination, and general assessment research. With head offices in many cities across the country, Ipsos India has worked with prominent clients like Facebook, Sony, and McDonald’s to give them brand following, customer segmentation, and employee engagement research services.

4. TNS India

TNS India is a worldwide market research organization that specializes in product innovation, Communication Research, and user insights. With head offices in many cities across the country, TNS India has worked with prominent clients like Microsoft, BMW, and Vodafone to give brand positioning, consumer loyalty, and pricing techniques.

5. Frost and Sullivan India

Frost and Sullivan India is a market research organization that has practical experience in industry research, competitor analysis, and development counseling. With head offices in many cities across the country, Frost and Sullivan have worked with prominent clients like Accenture, Amazon, and Dell to give market expansion strategy and technical evaluation.

6. GfK India

GfK India is a worldwide market research organization that specializes in consumer behavior analysis, retail and tech research, and media estimation. With head offices in many cities across the country, GfK India has served prominent clients like LG, Samsung, and Sony to give market estimation, customer categorization, and brand tracking services.

Majestic MRSS is a market research organization that specializes in healthcare research, customer acquisition, and business research. With head offices in many cities across the country, Majestic MRSS has worked with outstanding clients like Pfizer, Novartis, and GlaxoSmithKline to give market analysis, product testing, and consumer loyalty research.

8. Millward Brown

Millward Brown is a worldwide market research organization that has experience in brand planning, Social media research, and media effectiveness. With head offices in many cities across the country, Millward Brown has worked with prominent clients like Coca-Cola, Mastercard, and Johnson and Johnson to give brand following, marketing evaluation, and media planning services.

9. IDC India

IDC India is a market research organization that has experience in IT research consulting services and market analysis. With head offices in many cities across the country, IDC India has worked with prominent clients like IBM, Cisco, and Microsoft to give market measurement, competitive analysis, and trend research services.

Velox Consultants is a market research and marketing strategy consulting firm in Vadodara. The team provides services such as market research, marketing strategy, and branding solutions to clients from different industries. The experienced team uses a combination of research methodologies to gather data and provide valuable insights based on the data. 

Why Is Market Research Important?

Market research is important due to the following reasons:

1. Assists organizations with figuring out their consumers: Market research assists firms with acquiring knowledge about market trends, consumer behaviors, and preferences. By understanding what drives their consumer’s buying choices, firms can alter their services and products, which concludes in increased sales and brand recognition.

2. Provides Market Intelligence: Market research allows companies to distinguish market patterns like changes in customer behavior change in the market competition. By keeping a check on market patterns, organizations can adjust their techniques and remain in front of their rivals.

3. Data-driven business decision: Market research gives organizations information-driven experiences that can help make informed business decisions, like product improvement, price setting, and advertising techniques.

4. Decreases risk: By leading Market research, organizations can lessen the risk of failed product launches or market expansions. Market research gives important insights into the compatibility of a product or service, allowing businesses to make insightful choices about investing resources.

Procedures and Instruments Utilized by Market Research Organizations

Market research organizations utilize different procedures and instruments to lead research, contingent upon the nature and extent of the research project. 

1. Surveys: Surveys are one of the most well-known strategies utilized by Market research organizations to gather information. Surveys can be directed on the web, via telephone, or face-to-face and can go from basic yes/no inquiries to polls.

2. Focus groups: Focus groups are little gatherings that are united to examine a specific topic. Market research organizations use center gatherings to acquire experiences in customers’ mentalities and insights towards a product and service.

3. In-depth interviews: In-depth interviews are one-on-one interviews conducted with individuals to better understand their attitudes, opinions, and behavior.

4. Data analytics: Data analytics involves the use of statistical analysis and machine learning techniques to extract insights from large datasets. Market research companies use data analytics to identify patterns and trends in consumer behavior and preferences.

FAQs on Market Research Companies in India

Here are some frequently asked questions about market research companies in India.

What are the four different categories of market research?

Surveys, interviews, focus groups, and consumer observation are the four main forms of market research procedures.

What exactly is B2B market research?

B2B market research is the process of gathering data and insights about your sector. This information then assists you in determining what your target audience needs and desires. B2B market research may cover a wide range of topics, from brand perception to sales and marketing techniques.

What exactly is B2C market research?

Business-to-consumer market research is also known as B2C market research. This market study is aimed at non-business clients. Market research with grocery store consumers, moviegoers, hotel visitors, and others are simple instances of this.

Is market research a kind of R&D?

Market research is an important part of a company’s research and development (R&D) process. It assists businesses in determining the feasibility of a new product in development and determining how it will perform in the real world.

What are the four primary goals of market research?

The primary goals of market research include:

• Making sound commercial judgments.
• Obtaining investment money.
• Identifying new commercial prospects.
• Preventing business failures.

Market research is critical in assisting organizations in making data-driven choices and staying ahead of their competition. Businesses may produce goods and services that fit the demands of their consumers by acquiring insights into their wants and behaviors, resulting in enhanced customer satisfaction and loyalty.

The top ten market research firms in India provide a wide range of services and expertise and conduct research using a variety of approaches and technologies. Businesses may acquire vital insights into their target market and make educated decisions that can assist drive company success by partnering with one of these companies.

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A full service Market Research Firm in every sense of the term, Robas Research provides data collection services, project management.

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1Lotus Marketing Research Services (1Lotus Research) is an independent agency conducting fieldwork across healthcare, technology, B2B and B2C segment.

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Top 100 Market Research Companies in India

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Looking for a top market research company in india.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in India. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best India Market Research Agencies

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• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >

Future Market Insights

• Min. Project Size "> $5,000+
• Company Size "> 250 - 999 employees
• Location "> Pune, India

Future Market Insights is a midsize market research and business consulting company headquartered in Valley Cottage, New York. They specialize in market research and business consulting and were launched in 2014.

• Automotive " >
• Business services " >
• eCommerce " >
• Education " >
• Manufacturing " >

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Go4customer

• Min. Project Size "> $1,000+
• Company Size "> 1,000 - 9,999 employees
• Location "> Noida, India

Go4Customer is a contact center outsourcing company that is based in Noida, India with other centers in Jaipur, Mumbai, Bengaluru, Chennai, Ahmedabad, and Bhopal, India, South Tiverton, UK, and Houston. Since 2004, their team of over 200 experts have been providing voice/call center services and BPO/back office services. Go4Customer works with different industries including information technology, financial services, and consumer products.

• Hospitality & leisure " >
• Telecommunications " >

9series Inc

• Min. Project Size "> $10,000+
• Company Size "> 50 - 249 employees
• Location "> Ahmedabad, India

9series Inc. is a technology solutions firm based in Ahmedabad, India, focusing on US and European clients. They have more than 100 employees and have been offering web development, mobile app development, and custom software development since 2007. They specialize in small and midmarket clients in the business services, IT, and education industries.

• Advertising & marketing " >

Velox Consultants

• Location "> Vadodara, India

Velox Consultants is a marketing strategy consulting and market research firm based in Vadodara, India, and founded in 2014. Their team of no more than 10 provides marketing strategy, market research, and branding solutions to clients across various industries.

• Pharmentials - Telehealth Platform
• Vajro - Mobile Commerce Platform
• Mechelec Steel Products - Steel Furniture Manufacturer
• Aum Agri Freeze Foods - Food Processor
• Energy & natural resources " >

Master Infotech

• Location "> Greater Mohali, India

Master Infotech, a branding company, was launched in 2016. The midsize team specializes in branding, other digital marketing, web design, web development, and more. The company is based in Greater Mohali, India.

• Government " >
• Real estate " >
• Location "> Bengaluru, India

Clootrack is a market intelligence platform based in Aldie, Va., with offices in Bangalore and Kochi, India. The platform, founded in 2017, has a team of more than 30 that provides market research, marketing strategy, and branding services. Clootrack serves enterprise and midmarket companies in various industries that include advertising & marketing, consumer products & services, financial services, and e-commerce. 

• Lowe Lintas
• Wipro Consumers

TechSci Research LLC

TechSci Research LLC is a marketing firm founded in 2008 with over 50 employees. They provide business consulting, market research, and marketing strategy solutions from their office in New York. They work with both small and medium-sized companies.

Leadle Consulting

• Location "> Chennai, India

Email marketing company Leadle Consulting was established in 2016. The agency specializes in email marketing, business consulting, and social media marketing and has a small team. The agency is in Chennai, India.

theObservatory

• Company Size "> 2 - 9 employees

TheObservatory is a market research company founded in 2015. The small team offers market research. The firm is in Ahmedabad, India.

User Connect Consultancy

• Location "> Hyderabad, India

User Connect Consultancy is a small market research company in Hyderabad, India. They offer market research, business consulting, and ux/ui design and were launched in 2017.

A&N Sales Services Pvt. Ltd.

• Location "> नवी मुंबई, India

A&N Sales Services Pvt. Ltd., a sales outsourcing company, was established in 2022. They are based in नवी मुंबई, India and have a small team. Their services include sales outsourcing, market research, and business consulting.

• Location "> Indore, India

Levitation, an advertising company, was founded in 2019. The firm provides advertising, search engine optimization, web development, pay per click, and more and has a small team. The firm is based in Noida, India.

• Government of UP
• DP Jewellers
• EL Kontroles
• Jaypee Hospital

Statzy Market Research

• Location "> Navi Mumbai, India

Statzy Market Research, a market research company, is headquartered in Navi Mumbai, India. The small team offers market research and was founded in 2019.

• Min. Project Size "> $75,000+

UXReactor is a full-service UX design firm based in Pleasanton, Calif. with an office in Hyderabad, India. The firm was founded in 2014 and has a staff of more than 80 professionals who provide UX/UI design, digital strategy,  and business consulting services to small businesses, mid-market companies, and large enterprises.

Uniquesdata

• Min. Project Size "> $250,000+

SPER Market Research Pvt. Ltd.

Founded in 2015, SPER Market Research Pvt. Ltd. is located in Noida, India. With about 50 employees, they provide market research, marketing strategy, and business consulting services for enterprise, midmarket, and small business. They focus on business services, health care, medical, and consumer products and services industries.

Studio Pinak

Founded in 2020, Pinak Studios is a market research company. They are in Hyderabad, India and have a small team. Their services include market research, ux/ui design, and product design.

TECHVED Consulting India Pvt.Ltd

• Location "> Mumbai, India

Techved Consulting India Pvt.Ltd is a digital company based in Mumbai, India and a secondary office in Dubai, UAE. This company was founded in 2007 and has a total of 140 employees. Techved Consulting India Pvt.Ltd offers a range of digital services for small and large businesses including UX/UI design, digital strategy, and app development.

• Edelweiss Financial Service Limited
• Reliance General Insurance
• Reliance Money
• ICICI Lombard General Insurance

LiveHelpIndia

LiveHelpIndia is a back office outsourcing company founded in 2006. They are headquartered in San Jose, California and have a midsize team. Their services include back office outsourcing, customer service outsourcing, and sales outsourcing.

• Supply Chain, Logistics, and Transport " >

Kaizen Market Research And Consultancy

Not yet reviewed.

StatByte Marketing Solutions

StatByte Marketing Solutions is a marketing firm based in Navi Mumbai, India, and founded in 2019. Their team of over 10 offers voice services, back-office services, and market research solutions for various clients. They work with small and mid-market firms.

• Gridlines LLP

RenutechsolutionInc

• Min. Project Size "> $50,000+
• Location "> New Delhi, India

QDegrees Services

• Location "> Jaipur, India

Based in Jaipur, India; Mumbai, India; Bengaluru, India and دبي, United Arab Emirates, QDegrees Services is a midsize business consulting company. Founded in 2013, the team offers business consulting, market research, non-voice bpo/back office services, and voice services.

Aaditya International

Aaditya International is a business agency based in New Delhi with more than two experts. Since their founding in 2000, they have offered business consulting, market research, and commercial financing solutions for various clients.

• Kohler India
• Strides Shasun Ltd
• Jindal Steel Ltd
• EBIx cash World Money Ltd

PruVisor Management Consulting Pvt. Ltd.

• Location "> Gurugram, India

PruVisor Management Consulting is a consulting firm based in Gurugram, India, and founded in 2017. With more than 10 members, they are experts in business consulting, market research, and marketing strategy solutions for clients in the field of business services.

• Springer India
• Arts, entertainment & music " >

Industrial Development Service pvt ltd

Org research pvt. ltd..

• Location "> Delhi, India

Founded in 2019, USP House is a commercial financing, funding, & investment company. The small Noida, India-based team focuses on commercial financing, funding, & investment, business consulting, market research, marketing strategy, and more.

Codemech Solutions

Pichkaari design studio.

Pichkaari Design Studio, a small UX company, is headquartered in Bengaluru, India. They focus on ux/ui design, digital strategy, branding, market research, and more and were founded in 2013.

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We conduct in-depth market research to help our clients make the right strategies for their businesses. Here are the various ways we use to conduct market research.

Qualitative research, face-to-face interview, online surveys, desk research, why do you need market research.

Market research can help you learn a lot about your industry and your competitors. It tells you how your business is viewed by the customers and clients you wish to reach.

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Planning the right strategy, improving user experience, do you have any queries talk to our market research experts now., benefits of our market research services..

We are a group of devoted employees who work tirelessly to give the greatest experience and outcomes for our clients. We assist our clients in a variety of ways.

• Understand your competition
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Our process of market research.

We provide you with personalised advice from our knowledgeable advisors, based on an unrivalled combination of expert-led, professional, and data-driven research.

1. Requirement gathering

First of all, we gather everything that is required to move forward with our research so that the final report can be exact and reliable.

3. data collection

Once we are ready with our questionnaire, we begin with our process of data collection through various means, then be it interviews, surveys, or telephonic interviews.

2. Questionnaire design

We design a questionnaire that has all the important questions related to our research which helps us understand the people and their behaviour better.

4. data analysis and report generation

When we have all the data collected with us, we do detailed analysis and research and come up with reliable reports to help our clients.

Surveys Conducted

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Don’t just take our word for it.

We are results-oriented, and we’ve had the pleasure of serving clients in a variety of industries in overcoming obstacles that impeded or prevented them from achieving their goals. Here’s what a few of them said about us:

As a Market Research Company in India, Our business is to help your business reach a new height!

Trusted by Fortune 500 companies. 20+ years of combined experience. Talk free to an expert. Get a quote upfront.

We have several seasoned professionals of the market research industry in our team with experiences of more than 40 years. These experts have been conducting all kinds of market research over their long careers and are available to get you the data that you need.

As a leading market research company in India, we have active teams in all the Tier-1 and Tier-2 cities across the country. To ensure coverage of the other urban and rural areas, our teams travel to the designated areas from the nearest city.

Yes. You just need to inform us of the location from where you want the data and we will mobilize the nearest team to travel to your chosen location and collect the data.

The cost of conducting the market research will depend on several factors:

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• How much time do we have for conducting the research?

Send us an email with these requirements to [email protected] and we will get back to you with the best possible quotation.

Talk with our market research experts at any time simply by calling 8800766787

Yes, we have experience in conducting research for various industries in India, including niche markets. Our team can tailor research solutions to meet your unique requirements.

We use a combination of methodologies, including online surveys, in-depth interviews, focus groups, data analysis, and secondary research to ensure comprehensive and accurate results.

Yes, we prioritize data security and confidentiality. Our team adheres to strict ethical standards, and we have protocols in place to safeguard your data throughout the research process.

The duration of a market research project can vary depending on its complexity and scope. We will provide you with a timeline estimate as part of the project proposal.

Market research can help your business by providing valuable insights into market trends, customer behaviour, and competition. It can guide product development, marketing strategies, and expansion plans.

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Market Research Companies in India: A Comprehensive Overview

• June 5, 2023
• - Blogs , Media

In this article, we will explore the world of market research companies in India, discussing their services, benefits, and key players.

Market research is an essential component of any successful business strategy. By gathering and analyzing data, companies can gain valuable insights into consumer behavior, market trends, and competitive landscapes.

In India, a diverse and rapidly evolving market, the role of market research companies becomes crucial. So, let’s dive in and uncover how these companies can be your competitive advantage in the dynamic Indian business ecosystem.

Market Research Companies in India: Unveiling the Landscape

India boasts a robust market research industry, with numerous companies offering a wide range of services to cater to different business needs. 

These companies leverage advanced methodologies, cutting-edge technologies, and a deep understanding of the Indian market to deliver actionable insights. Here are some renowned market research companies in India:

ABOUT KENTRIX 

Kentrix is a cutting-edge business intelligence platform that offers comprehensive solutions to help businesses make informed decisions and gain valuable insights from their data. With its advanced analytics and reporting capabilities, Kentrix empowers organizations to unlock the full potential of their data and drive growth and efficiency.

With Kentrix’s advanced analytics capabilities, users can perform sophisticated data modeling, predictive analytics, and statistical analysis.

Kentrix is a powerful business intelligence platform that enables organizations to harness the power of their data. With its comprehensive features, intuitive interface, advanced analytics, and focus on data security, Kentrix empowers businesses to make data-driven decisions, uncover valuable insights, and drive growth in today’s competitive market.

KENTRIX is a solution provider mapping more than 91.5 crores Indians to their average monthly household-level income, urban and rural differentiated classes, providing a deep identification of the consumer variety of the country. This is the future of Market research. 

• Market Search Pvt Ltd

About  Market Search Pvt Ltd

Market Search Pvt Ltd is a renowned market research firm that specializes in providing comprehensive insights and analysis to businesses. With their expertise in market intelligence, data collection, and consumer research.

Market Search Pvt Ltd helps organizations make informed decisions and drive growth. With a team of skilled researchers and analysts, they provide actionable insights and strategic recommendations

Global Vox Populi

About Global Vox Populi

Global Vox Populi is a reputable market research and consulting firm that specializes in providing comprehensive insights and strategic solutions to businesses.

With their expertise in market analysis, consumer behavior, and industry trends, Global Vox Populi helps organizations make data-driven decisions and drive business growth. 

• Field Global Market Research

About  Field Global Market Research

Field Global Market Research is a respected market research company specializing in providing comprehensive insights and analysis to businesses. With their expertise in data collection, market surveys, and consumer research, Field Global Market Research assists organizations in making informed decisions and driving growth.

they provide actionable insights and strategic recommendations that empower businesses to stay competitive and thrive in dynamic market environments.

• Divergent Insights Pvt Ltd

About  Divergent Insights Pvt Ltd

Divergent Insights Pvt Ltd is an esteemed market research and consulting firm that specializes in delivering comprehensive insights and strategic solutions to businesses.

With their expertise in market analysis, consumer behavior, and industry trends, Divergent Insights Pvt Ltd assists organizations in making informed decisions and driving growth. They offer a wide range of research services.

Read This, How data analytics is Revolutionizing Market Entry Strategy  

Benefits of Engaging Market Research Companies in India

Partnering with a market research company in India can offer numerous benefits to businesses. Let’s explore how these companies can unlock valuable insights and contribute to your success:

1. Unbiased and Objective Analysis

Market research companies bring an unbiased perspective to the table. Their objective analysis helps businesses eliminate biases and make data-driven decisions. By relying on factual information rather than assumptions, companies can avoid costly mistakes and enhance their competitive advantage.

2. Access to Comprehensive Data

One of the primary advantages of market research companies is their ability to collect and analyze vast amounts of data. They employ advanced research techniques and tools to gather insights on consumer preferences, purchasing behavior, and market dynamics. This wealth of information equips businesses with a deeper understanding of their target audience and the competitive landscape.

3. Identifying Emerging Trends

The Indian market is highly dynamic, characterized by evolving consumer preferences and emerging trends. Market research companies closely monitor these changes and identify potential opportunities or threats. By staying ahead of the curve, businesses can adapt their strategies, launch innovative products, and gain a competitive edge in the market.

4. Mitigating Risks

Launching a new product or entering a new market involves inherent risks. Market research companies assist businesses in assessing market feasibility and mitigating risks. Through comprehensive market assessments, competitor analysis, and feasibility studies, companies can make informed decisions and minimize potential pitfalls.

5. Cost and Time Efficiency

Engaging a market research company saves businesses valuable time and resources. Instead of investing in building an in-house research team, companies can leverage the expertise of specialized firms. Market research companies have the infrastructure, tools, and methodologies to conduct research efficiently, providing timely and cost-effective insights.

Get Consumer Insights With Kentrix : Click Here To Know More

FAQs About Market Research Companies in India

Q1: How do market research companies collect data?

Market research companies employ various data collection methods, including surveys, interviews, focus groups, and online research panels. These methods enable them to gather primary data directly from consumers, ensuring accurate and reliable insights.

Q2: What factors should businesses consider when choosing a market research company in India?

When selecting a market research company in India, businesses should consider factors such as the company’s industry expertise, track record, research methodologies, and ability to deliver actionable recommendations. It’s essential to find a partner that aligns with your business goals and understands the Indian market landscape.

Q3: Can market research companies help startups and small businesses?

Absolutely! Market research companies cater to businesses of all sizes. Startups and small businesses can benefit immensely from market research services, as they can gain critical insights into their target market, consumer behavior, and competitive landscape. This knowledge enables them to make informed decisions and allocate resources effectively.

Q4: Are market research reports confidential?

Yes, market research companies prioritize confidentiality and ensure that client information remains secure. Non-disclosure agreements (NDAs) are commonly signed to safeguard sensitive data and maintain client confidentiality.

Q5: How can market research help businesses stay ahead of the competition?

Market research provides businesses with insights into their competitors’ strategies, market trends, and consumer preferences. Armed with this knowledge, businesses can develop innovative products, identify unmet needs, and position themselves as industry leaders. It allows them to anticipate market shifts, outperform competitors, and stay ahead in the game.

Q6: Can market research companies assist businesses in international expansion?

Yes, market research companies offer valuable support to businesses planning international expansion. They can conduct market assessments, evaluate cultural nuances, and provide insights into consumer behavior in target markets. This information enables businesses to tailor their strategies to specific regions, minimizing risks and maximizing growth potential.

In the ever-evolving landscape of Indian business, market research companies play a vital role in providing businesses with critical insights. From comprehensive data analysis to trend identification, these companies equip businesses with the knowledge needed to make informed decisions. 

By partnering with a market research company in India, businesses gain a competitive advantage, mitigate risks, and unlock new growth opportunities. So, don’t hesitate to leverage the expertise of these industry players and take your business to new heights.

Customer Segmentation plays a key role in profitability, for a food delivery company

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Renowned Market research Company in India

ResearchFox is known to stand out as a premier market research firm located in the capital city India, specializing in delivering comprehensive and insightful market research services. We prioritize to support businesses and organizations across diverse industries in gaining valuable perspectives on market trends, consumer behavior, competitive analysis, and other crucial factors.

With a strong presence in India, ResearchFox stands as a reliable market research agency catering to a diverse range of businesses, from startups to well-established companies. Our team of seasoned professionals possesses deep industry knowledge and specializes in delivering customized solutions. By collaborating with ResearchFox, entrepreneurs can tap into our vast expertise to gain valuable market insights, identify target audiences, and optimize their business strategies for success.

Quantifying Our Success

Years of experience, client engagements, market research report, case studies.

ResearchFox will be driven by the commitment to be your esteemed associate, employing our team of market research excellence will deliver insights that influence strategic decision-making.

One of The best Market Research Companies in India

ResearchFox being one of the top market survey companies in India has always proved being trustworthy. ResearchFox emerges as an unrivaled leader in the realm of market research firms of India. Known for its unparalleled services and unmatched industry acumen, Research comprises a team of seasoned researchers and analysts committed to delivering best market insights that propel business growth and triumph. Setting new benchmark in excellence,precision and ingenuinity. We differentiate ourselves from other market research companies in India by employing the state of art of methodologies,advanced data analytics techniques and a customer centric approach.

The Superiority of our market research Services in India

Our unwavering focus lies in providing actionable intelligence that yields tangible outcomes for our esteemed clients. We have an impeccable track record,profound market acuity,and an enviable reputation. ResearchFox remains top among the market research companies in India due to undisputed choice to discerning organizations seeking market research prowess and survey expertise in India.Our focus is in providing actionable intelligence that leads to tangible results for our clients.

Quantitative Research:

This service involves the collection and analysis of numerical data to quantify market trends, consumer behaviors, and statistical patterns. It focuses on generating statistical insights to understand the magnitude and relationships between variables.

Qualitative Research:

This service emphasizes gathering non-numerical data through methods such as interviews, focus groups, and observations to explore consumer attitudes, motivations, and perceptions in depth. It provides rich, descriptive insights into consumer experiences and opinions.

Surveys involve the use of questionnaires or structured interviews to collect data from a sample population. This service allows for standardized data collection and analysis, enabling the measurement of opinions, preferences, and behaviours.

Focus Groups Discussion:

Focus groups are interactive group discussions facilitated by a moderator. This service helps gain qualitative insights by exploring participants' perspectives, attitudes, and experiences related to a specific product, service, or topic.

Interviews (Online/offline):

Interviews, whether conducted online or offline, involve one-on-one interactions with participants to gather detailed information, opinions, or experiences. This service allows for in-depth exploration of specific topics or individual perspectives.

Observational Research:

This service involves the collection and analysis of numerical data to quantify market trends, consumer behaviours, and statistical patterns. It focuses on generating statistical insights to understand the magnitude and relationships between variables.

Online Community Research:

Online community research involves studying and engaging with online communities to gather insights, opinions, and trends related to specific markets or consumer segments. It leverages digital platforms to access and analyze consumer discussions and interactions.

Ethnographic Research:

Ethnographic research immerses researchers in the natural environments and daily lives of consumers to gain a deep understanding of their behaviours, cultures, and experiences. This service emphasizes observing and interpreting behaviour within its social and cultural context.

Market Segmentation:

Market segmentation involves dividing a market into distinct groups based on shared characteristics, behaviours, or preferences. This service enables businesses to tailor their marketing strategies and offerings to specific target segments, optimizing their approach.

Competitive Analysis:

Competitive analysis involves researching and analyzing competitors to understand their strengths, weaknesses, strategies, and market positioning. This service provides insights to help businesses gain a competitive advantage and identify opportunities for growth.

Brand Research:

Brand research focuses on assessing brand perception, awareness, loyalty, and associations among consumers. This service helps businesses understand how their brand is perceived in the market and informs brand development strategies.

Concept Testing:

Concept testing involves evaluating new product or service concepts among target consumers to assess market acceptance, demand, and potential success. This service helps refine and optimize concepts before launch.

Customer Satisfaction and Experience Research

This service focuses on measuring and understanding customers' satisfaction levels and overall experience with a product, service, or brand. It helps businesses identify areas for improvement and enhance customer loyalty.

Product Testing and Concept Evaluation:

Product testing involves assessing the performance, functionality, and appeal of a product or service. Concept evaluation aims to understand consumers' perceptions and preferences regarding new product concepts. Both services provide insights to refine and optimize product offerings.

Pricing Research:

Pricing research helps businesses determine the optimal price point for their products or services. It involves analyzing consumer price sensitivity, competitive pricing strategies, and market dynamics to inform pricing decisions.

Market Entry and Expansion Studies:

These studies help businesses assess the feasibility and potential success of entering new markets or expanding existing operations. They involve analyzing market size, competition, consumer behaviours, and regulatory factors to make informed market entry decisions.

Trend Analysis and Forecasting:

Trend analysis involves examining historical data and patterns to identify market trends and anticipate future developments. Forecasting utilizes statistical techniques to predict future market conditions, demand, and consumer behaviour.

Mystery Shopping:

Mystery shopping involves hiring individuals to pose as customers and evaluate the quality of service, compliance with standards, and overall customer experience. It provides objective feedback on staff performance and identifies areas for improvement.

Social Media Listening:

This service involves monitoring and analyzing social media platforms to gain insights into consumer opinions, sentiments, and trends. It helps businesses understand brand perception, identify potential issues, and engage with their target audience.

Neuromarketing:

Neuromarketing combines neuroscience and market research to understand consumer responses at a subconscious level. It leverages techniques such as brain imaging, eye-tracking, and biometrics to study consumer behaviour and inform marketing strategies.

Eye-tracking Studies:

Eye-tracking studies use specialized technology to measure and analyze where and how consumers focus their visual attention. This service helps assess the effectiveness of advertisements, packaging, website design, and other visual stimuli.

A/B Testing:

A/B testing involves comparing two versions of a marketing element (e.g., website design, advertisement) to determine which one performs better. It helps optimize marketing strategies by identifying the most effective option based on consumer response.

Customer Journey Mapping:

Customer journey mapping illustrates brand interactions and touchpoints during a customer's buying journey. It helps businesses identify pain points, optimize customer experiences, and enhance overall satisfaction.

Secondary Research:

Secondary research includes collecting and analyzing existing data and info from diverse sources like industry reports, publications, government databases, and academic studies. It provides a foundation of knowledge and insights to support primary research and inform decision- making.

Net Promoter Score (NPS):

NPS is a metric used to measure customer loyalty and gauge the likelihood of customers recommending a product, service, or brand to others. It helps businesses assess customer satisfaction and loyalty levels to identify promoters, passives, and detractors.

Conjoint Analysis:

Conjoint analysis is a quantitative research technique used to measure and understand how consumers make trade-offs between different product or service attributes. It helps businesses determine the relative importance of product features and optimize their offerings.

Sentiment Analysis:

Sentiment analysis entails examining textual data, like social media posts, customer reviews, and survey answers, to ascertain consumer sentiments. It helps businesses understand public opinion, identify trends, and assess brand perception.

Sensory Research:

Sensory research focuses on understanding how consumers perceive and respond to sensory stimuli such as taste, smell, touch, and sight. It helps businesses develop products that appeal to consumers' sensory preferences and enhance the overall experience.

Experimental Design:

Experimental design involves planning and conducting controlled experiments to test hypotheses and measure the impact of specific variables on consumer behaviour or outcomes. It helps establish causal relationships and provides valuable insights for decision-making.

Geographical Research:

Geographical research examines and analyzes geographic factors that influence consumer behaviour, market dynamics, and business operations. It helps businesses understand regional differences, target specific geographic markets, and optimize distribution strategies.

Mobile Research:

Mobile research focuses on gathering data and insights using mobile devices, such as smartphones and tablets. It leverages mobile technologies to collect real-time data, conduct surveys, and capture consumer behaviours in mobile-centric contexts.

Diaries and Journals:

Diaries and journals involve collecting qualitative data from participants who maintain written records of their experiences, opinions, or behaviours over a specific period. It provides rich, longitudinal insights into consumer behaviours and perceptions.

Co-creation Sessions:

Co-creation sessions involve collaborative workshops or sessions with customers, stakeholders, or experts to generate new ideas, develop concepts, or solve problems. It encourages active participation, fosters creativity, and helps businesses gain insights for product or service innovation.

Car Clinic:

Car clinic research focuses specifically on the automotive industry, involving testing and evaluating new car models, features, or prototypes among target customers. It helps manufacturers understand consumer preferences, assess product performance, and gather feedback for improvement.

Feasibility:

Feasibility research assesses the viability and potential success of a business idea, product, or service. It involves evaluating market demand, competition, financial factors, and other relevant aspects to determine the feasibility and potential risks or challenges.

Catchment Analysis:

Catchment analysis involves analyzing the demographic, geographic, and economic characteristics of a specific area to understand the potential customer base and market opportunities. It helps businesses identify target markets and optimize location-based strategies.

Mystery Audit:

Mystery audits are conducted by undercover auditors who evaluate various aspects of a business's operations, such as customer service, compliance with standards, and overall quality. It provides objective feedback and helps identify areas for improvement.

Brand Understanding:

Brand understanding research focuses on gaining insights into how consumers perceive and understand a brand. It explores brand awareness, associations, personality, and positioning to help businesses develop effective brand strategies.

Brand Perception:

Brand perception research focuses on understanding how consumers perceive and interpret a brand. It delves into consumers' attitudes, emotions, beliefs, and associations with the brand. This research helps businesses assess brand positioning, messaging effectiveness, and brand equity.

Competition Analysis:

Competition analysis involves studying and analyzing the competitive landscape in which a business operates. It examines competitors' strategies, strengths, weaknesses, market share, and customer perceptions. This research helps businesses identify competitive advantages, anticipate market trends, and develop effective differentiation strategies.

MARKET RESEARCH PROCESS

Define Research Objectives

This is the initial step where the purpose and goals of the research project are established. It sets the direction for the entire research process.

Define Research Identify Data Sources

This involves determining the appropriate sources from which to gather data. It could include primary data sources (e.g., surveys, interviews, observations) and secondary data sources (e.g., existing reports, databases, publications).

Gather Data

This stage focuses on collecting data through various methods such as surveys, focus groups, interviews, observational research, online community research, and more.

Organize and Clean Data

Once the data is collected, it needs to be organized and cleaned to ensure accuracy and consistency. This involves tasks such as data entry, data coding, and data validation.

Analyze Data

Data analysis is the process of transforming raw data into meaningful insights. This involves using statistical techniques, qualitative analysis methods, or other analytical approaches to identify patterns, trends, and relationships within the data.

Interpret Findings

Once the data is analyzed, the findings are interpreted to gain a deeper understanding of the research questions or objectives. This involves identifying key insights, exploring correlations, and interpreting the results in the context of the research objectives.

Draw Conclusions

Based on the interpreted findings, conclusions are drawn to summarize the key findings and implications of the research. Conclusions are often supported by statistical analysis or qualitative evidence.

Make Recommendations

Recommendations are formulated based on the conclusions drawn from the research findings. These recommendations provide actionable insights and guidance for decision-making or strategic planning.

Communicate Findings

The final step is to effectively communicate the research findings, conclusions, and recommendations to stakeholders. This could involve preparing reports, presentations, or other forms of communication to ensure the findings are understood and utilized

Why Choose ResearchFox for Market Research Services?

Expertise and experience, objectivity and unbiased approach, access to resources and tools, efficient and timely execution, cost-effectiveness, access to diverse expertise, focus on core competencies, confidentiality and data security, customization and flexibility, long-term partnership, unlock insights,drive success.

Contact us for market research solutions that fuel your business growth.

Industries We Are Providing Market Research Services

ResearchFox provides comprehensive market research services in Ahmedabad for the automotive industry, offering insights on market trends, consumer preferences, and emerging technologies. We help automotive companies make data-driven decisions for product development, market expansion, and branding strategies.

ResearchFox conducts research for the insurance industry, offering insights on market dynamics, customer preferences, and emerging trends. We help insurance companies optimize product development, pricing strategies, and customer experience to stay competitive in a rapidly changing market.

ResearchFox offers market research services for the healthcare industry, providing insights on pharmaceuticals, medical devices, healthcare IT, and healthcare services. We help healthcare organizations optimize product development, patient experience, pricing, and healthcare delivery.

Logistics and Supply Chain

ResearchFox provides market research services for the logistics and supply chain industries, offering insights into market trends, customer preferences, and competitive analysis. We help companies optimize their operations, improve efficiency, and identify growth opportunities in the logistics and supply chain sectors.

ResearchFox conducts in-depth research on emerging technologies, market trends, and consumer behaviour for technology companies. We provide insights for informed decisions on product development, market-entry, and strategic partnerships.

Construction

ResearchFox conducts research for the construction industry, providing insights into market trends, customer preferences, and competitive analysis. We help construction companies make data-driven decisions on project selection, market-entry, and strategic partnerships.

ResearchFox analyzes consumer behaviour, market trends, and competitive dynamics to provide insights into the retail industry. We help retailers optimize operations, enhance customer satisfaction, and develop effective marketing strategies.

Beauty and Personal Care

ResearchFox offers market research services for the beauty and personal care industry, providing insights into consumer preferences, product trends, and competitive analysis. We help companies develop innovative products, improve brand positioning, and optimize marketing strategies in the dynamic beauty and personal care market.

Consumer goods

ResearchFox offers tailored market research services for consumer goods companies, helping them meet evolving consumer demands. We provide insights into consumer preferences, product innovation, branding, pricing strategies, and market entry.

Home and Garden

ResearchFox conducts research on the home and garden industry, offering insights on market trends, consumer preferences, and competitive analysis. We help companies develop product strategies, enhance customer experience, and optimize pricing in the home and garden sector.

Financial Services

ResearchFox provides insights on market trends, customer behaviour, and regulatory changes for financial institutions. We help them enhance customer experience, develop new products, and improve risk management.

Sports and Fitness

ResearchFox provides market research services for the sports and fitness industry, offering insights into market trends, consumer behaviour, and competitive analysis. We help companies develop effective marketing strategies, optimize product offerings, and identify growth opportunities in the sports and fitness market.

Food and Beverage

ResearchFox analyzes consumer trends, preferences, and behaviour in the food and beverage industry. We provide insights for developing winning product strategies, optimizing pricing, and improving customer experience.

Fashion and Apparel

ResearchFox conducts research for the fashion and apparel industry, providing insights into consumer trends, brand preferences, and competitive analysis. We help fashion companies stay ahead of the latest trends, optimize product offerings, and enhance brand positioning.

Pharmaceuticals

ResearchFox offers specialized market research services for pharmaceutical companies, providing insights on drug development, market entry strategies, pricing, and patient behaviour.

Pharmaceuticals and Healthcare

ResearchFox offers specialized market research services for the pharmaceuticals and healthcare industry, providing insights into drug development, market dynamics, and patient preferences. We help pharmaceutical companies optimize product strategies, navigate regulatory landscapes, and identify market opportunities.

Energy and Utilities

ResearchFox conducts research on market dynamics, consumer trends, and regulatory landscapes for the energy and utilities sector. We help companies make informed decisions on renewable energy, market-entry, and pricing strategies.

ResearchFox conducts research for the chemicals industry, offering insights on market trends, customer preferences, and competitive analysis. We help companies in sectors such as speciality chemicals, industrial gases, and polymers make informed decisions to drive growth and innovation.

Manufacturing

ResearchFox provides market research services for the manufacturing industry, offering insights into market trends, competitive analysis, and customer preferences. We help manufacturers optimize product development, pricing, and market expansion.

Environmental Services

ResearchFox provides market research services for the environmental services industry, offering insights into market trends, regulatory changes, and customer preferences. We help companies optimize their service offerings, identify emerging opportunities, and drive sustainability initiatives.

ResearchFox analyzes market trends, consumer behaviour, and technological advancements in the telecommunications industry. We provide insights for companies to improve customer experience, optimize pricing strategies, and drive innovation.

Information Technology

ResearchFox offers market research services for the information technology sector, providing insights on emerging technologies, market trends, and customer preferences. We help technology companies make informed decisions on product development, market-entry, and strategic partnerships.

Media and Entertainment

ResearchFox offers market research services for the media and entertainment industry, providing insights into consumer preferences, content trends, and digital transformation. We help companies make informed decisions on content development, distribution strategies, and audience targeting.

Renewable Energy

ResearchFox conducts research on the renewable energy industry, offering insights into market trends, regulatory landscapes, and customer preferences. We help companies in sectors such as solar, wind, and hydropower optimize their strategies, identify market opportunities, and drive sustainable growth.

Travel and Hospitality

ResearchFox conducts research on travel and hospitality industry trends, customer preferences, and competitive analysis. We provide insights for companies to enhance customer experience, develop effective marketing strategies, and optimize pricing.

Legal Services

ResearchFox provides market research services for the legal services industry, offering insights on market trends, client preferences, and competitive analysis. We help law firms and legal professionals make informed decisions to enhance their service offerings and client satisfaction.

ResearchFox offers market research services for the e-commerce industry, providing insights into consumer behaviour, market trends, and competitive analysis. We help companies optimize their e- commerce strategies, improve customer satisfaction, and drive growth.

Hospitality and Tourism

ResearchFox conducts research for the hospitality and tourism industry, providing insights into market trends, customer preferences, and competitive analysis. We help companies in sectors such as hotels, travel agencies, and attractions optimize their offerings, improve guest experiences, and drive revenue growth.

ResearchFox conducts research on the education sector, providing insights into market trends, student preferences, and technological advancements. We help educational institutions make informed decisions on program development, student recruitment, and online learning strategies.

Government Contracting

ResearchFox provides market research services for government contracting, offering insights on market trends, procurement processes, and competitive analysis. We help companies navigate the complex government landscape, identify contract opportunities, and develop winning strategies to secure government contracts.

Real Estate

ResearchFox offers market research services for the real estate industry, providing insights into market trends, customer preferences, and investment opportunities. We help companies make data-driven decisions on property development, pricing, and market entry.

Transportation and Logistics

ResearchFox conducts research for the transportation and logistics industry, providing insights into market dynamics, customer preferences, and emerging trends. We help companies optimize their supply chain, improve operational efficiency, and identify growth opportunities in the transportation and logistics sector.

Agriculture

ResearchFox conducts research on the agricultural industry, offering insights into market trends, consumer preferences, and technological advancements. We help companies optimize product development, pricing strategies, and market expansion.

Market Research and Consulting

ResearchFox specializes in market research and consulting services, offering insights on market trends, consumer behaviour, and competitive analysis across various industries. We provide custom research solutions to help businesses make informed decisions, optimize strategies, and drive growth in their respective markets.

Non-profit Organizations

ResearchFox provides market research services for non-profit organizations, offering insights on donor behaviour, fundraising strategies, and program effectiveness. We help organizations make informed decisions to achieve their missions effectively.

Human Resources and Staffing

ResearchFox offers market research services for the human resources and staffing industry, providing insights on talent acquisition, employee engagement, and workforce trends. We help companies optimize their HR strategies, improve recruitment and retention efforts, and enhance organizational performance.

Professional Services

ResearchFox offers market research services for professional services firms, providing insights on market trends, client preferences, and competitive analysis. We help businesses in sectors such as consulting, legal services, accounting, and marketing make informed decisions to enhance their service offerings and expand their client base.

Engineering and Architecture

ResearchFox conducts research for the engineering and architecture industry, offering insights on market trends, project opportunities, and competitive analysis. We help companies optimize their project portfolios, identify emerging trends, and make informed decisions to drive innovation and success.

Social Services

ResearchFox provides market research services for the social services sector, offering insights on social issues, program effectiveness, and community needs. We help organizations in areas such as healthcare, education, and non-profit sectors make data-driven decisions to better serve their target communities and fulfil their missions effectively.

Why Choose Researchfox among other Market Research Companies in India?

Our journey of pioneering in the market research industry we have developed a deep understanding of India’s unique market dynamics. As the leading market research company in India, ResearchFox stands out from the competition in several key ways. Our expertise, experience, and dedication to delivering exceptional results set us apart. With a team of seasoned researchers and analysts, we have an in-depth understanding of the local market landscape, enabling us to provide valuable insights and strategic recommendations tailored to our clients' specific needs.

Benefits of choosing a ResearchFox as your Market Research firm in India

Informed decision making, roi optimization, understanding customer needs, enhanced customer satisfaction, competitive advantage, marketing effectiveness, identifying opportunities, business growth and expansion, risk mitigation, strategic planning, our clients.

CASE STUDIES

IMPACT OF CULTURE ON DIFFERENT SEGMENTS OF ONLINE GROCERY SHOPPERS

USABILITY TESTING OF MOBILE APP & WEBSITE WITH POTENTIAL ELECTRIC TWO-WHEELER BUYERS

CONSUMER RESEARCH- ONLINE EDUCATION

EVALUATION AND ANALYSIS OF AD CAMPAIGNS

BLIND PRODUCT TESTING - FOOD

Yes, ResearchFox offers ongoing market research support to clients. We understand that market dynamics change over time, and we strive to establish long-term partnerships with our clients, providing continuous research and insights to support their evolving business needs.

Absolutely, ResearchFox has expertise in assisting new businesses with market entry strategies. We conduct market feasibility studies, target market analysis, competitor analysis, and consumer research to help clients develop effective market entry strategies and maximize their chances of success.

ResearchFox stays up to date with the latest market trends through continuous monitoring of industry news, analysis of market reports and studies, participation in industry conferences and events, and maintaining strong industry networks. We ensure our clients receive the most current and relevant market insights.

Yes, ResearchFox can assist in product/service positioning and messaging. Through market research, we gather insights on consumer perceptions, preferences, and competitive positioning to help clients develop compelling messaging strategies and effectively position their products or services in the market.

Yes, ResearchFox provides support in international expansion efforts. We conduct international market research, including market sizing, competitor analysis, consumer behavior analysis, and regulatory assessment, to help clients make informed decisions and successfully expand into new markets.

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“It has been a pleasure working with ResearchFox, and their insights were truly invaluable. I would vouch for their team of experts who conducted thorough research and provided us with actionable recommendations that significantly impacted our business strategy. I highly envy their professionalism, attention to detail, and ability to deliver on time which made them our trusted partner. I will always recommend ResearchFox for anyone seeking reliable and comprehensive market research services in India.”

- G.N.Baskar Namasivayan

“Working with ResearchFox has been a game-changer for our company. Their team went above and beyond to understand our requirements for target market. The in depth analysis and the clarity of their reports were impressive. The insights they provided helped us make informed decisions, resulting in improved sales and market positioning. I cannot thank ResearchFox enough for their exceptional work and personally I would recommend their services to any business looking to gain a competitive edge.”

- Johnson Joy,

Marketing Manager of Company B

"I have been partnering with ResearchFox for several years, and their expertise has been instrumental in our success. Their comprehensive market research reports have provided us with valuable insights into consumer behavior and market trends. Their team's professionalism, prompt communication, and ability to interpret complex data sets have been outstanding. ResearchFox consistently delivers high-quality work that has helped us make informed strategic decisions. I highly recommend them to anyone in need of top-notch market research services."

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Market Insights

• We are working on positioning, image, awareness, monitoring, tracking, customer satisfaction, brand equity and more.
• Our research is based on consumer profiling, user behavior and attitude along with media, channel research and ethnographic studies.
• Bringing in new ideas through product and concept tests, packaging designs, market simulations, communications development and naming is our forte.
• We work in market sizing on the basis of value and volume..
• We also do complete analysis through competitive intelligence, product portfolio, pricing and benchmarking.

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• Battle hardened leadership with multi-industry exposure
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• Expertise in social media tracking and marketing
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• Optimum field work complemented by data panel
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I wanted to thank each of you for helping me during help during the research task. I could not have gotten to this point without the professional guidance.

I had a great experience with Median. They were very cooperative and gave prompt and effective strategic suggestions for my business.

A very client centric and approachable team who answers each query through proper understanding and consideration. I am happy to recommend it to my fellow entrepreneurs.

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Empowering Market Research Solutions in India

Stay ahead of the curve in the Indian market with our cutting-edge market research solutions, providing deep insights, market intelligence, and actionable recommendations for strategic growth.

Company Listing

• We use our expertise to provide a list of potential companies with scheduled interviews in the Indian local language.

Expert Interivew

• We develop an Indian market entry understanding for strategic business design and future policies through in-depth interviews.

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• We formulate an estimated market value chain analysis by considering the competitive landscape, trends, and government regulations in India.

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• We build comprehensive overseas support connecting you with prospective companies and serving as your discussion partner throughout your India visit.

Why asha & company

Network of business experts & consumers

Able to reach experts and key opinion leaders (KOLs) that other market research cannot find.

Experienced Local Team

With our dedicated local team, we stay informed about the latest market trends, consumer behaviors, and regulatory changes.

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With extensive industry experience, we deliver tailored research solutions that drive growth and profitability based on your specific needs.

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Discover budget-friendly solutions tailored to your needs with our cost-effective services designed to suit you best.

Armed with a wide spectrum of skills and knowledge, we are well-equipped to enrich our investigations and interviews, uncovering valuable insights into India's vibrant market landscape.

Exploring Opportunities in the Indian Market: Key Steps and Insights

Industrial machinery manufacturer.

• Considering to develop new businesses in certain technology domains which are growing globally in recent years
• Seeking partnerships with and/or investment in external potential companies in India and other countries to expedite technology development and market entry.

Our Strategic Approach

• Set target company groups according to technology domain/type and extract existing/emerging companies in each group.
• Analyzed assets, business model, product and services (feature), supply chain, etc. of each extracted company 
• Proposed potential companies for partnership/investment in light of comformity of requirements and affinity for business, products of the client.

One of world's largest automobile manufacturers

• Set India as one of most important markets in light of drastic increase of EV adoption due to growth of population/income level as well as government's policies and emergence of many local companies.
• Difficulty in evaluating charging infrastructure landscape in target regions to ensure sufficient coverage and availability of charging stations.
• Development of a battery manufacturing ecosystem, including potential challenges related to battery supply, cost, and quality. 
• Limited knowledge about potential customers about EV technology, charging infrastructure, and the benefits of EV ownership.

Strategic research (incl. expert interviews)

• Conducted analysis and verification of charging infrastructure to identify signs and patterns of environmental changes.
• Analyzed portfolios of leading EV manufacturers and charging operators and evaluated the services and facilities provided by charging operators.
• Carried out a field research survey to verify the actual operational status of charging spots.

Machinery component supplier

• Needed to enhance cost competitiveness against local companies for further business development in India and other countries in Asia region.
• Difficulty in understanding, accessing, and negotiating to potential companies by themselves due to limited resource and experience/expertise in such target countries.

Strategic research (incl. expert interviews) 

• Analyzed local companies' positioning in the market in light of market environment and structure.
• Deep-dived into each company e.g. organizational structure, business scale, manufacturing products, transactions, etc. of target companies.
•  Proposed and discussed potential partner companies and priority for negotiation based on the results.

Food (ingredient) manufacturers, chemical/material manufacturers, etc

• Considered replicating existing business in SEA countries and especially India; since Japan, as a major market so far, has saturated.
• Difficulty in understanding the market potential and sale channel development in some countries where the presence is still limited.

Sales & Logistics

• Dug into target companies e.g. organizational structure, business scale, manufacturing products, transactions, etc. of target companies.
• Collected info on and analyzed the needs, requirements and purchase process from prioritized companies through interviews and meetings
• Supported dicussion/negotiation with such companies towards contract, specification exchange and sample tests, etc.

Our Expert team

CMO, Asha & Company, Inc.

Executive Officer, N&S Partners, Co. Ltd.

Durgesh Pradhan

Our recent blog.

Gaming Market In India 2023 | Game Industry In India | Asha & Company

Discover Trends, Growth, and Indian Gaming Companies. Dive into the Future of the Gaming Industry in India!

EV Industry Growth In India 2023 | Asha & Company

Discover the remarkable growth of the EV industry in India with insights from Asha and Company. Join us on a journey through India's booming electric vehicle market and its sustainable future.

Streamlined Solutions

Unleashing Our Strength

• Extensive list of Indian companies in a specific industry with operational information.
• Expert team of well-trained researchers skilled in accessing the right resources.

Addressing Critical Business Issues

•  Limited expertise in the Indian automobile market or industry where clients aim to operate or enter. 
• Challenges in effectively differentiating clients' businesses and positioning them in the Indian market to attract investor attention amid competition.

Delivering Value

• To ensure business value, we employ data-cleaning techniques through extensive desktop research and phone communication.
• India database of industry experts from various fields. 
• Skilled interviewers offering assistance in questionnaire preparation, conducting interviews, and delivering post-interview memos.
• Difficulty in arranging interviews with relevant parties during local market surveys due to language barriers.
• Significant investment of capital and time in research, seeking guidance on the next steps without clarity. 
• Desire for quick and concise decision-making without lengthy and time-consuming reports.
• Conduct direct interviews with industry leaders and local key players to validate commercial viability in niche industries.
• Utilize local insight information setting with a local researcher with their native language in different global cities.
• Internal and external teams of interview experts and consultants.
• Deep Indian industry knowledge and understanding.
• Proficiency in structuring market and company information in an actionable manner.
• Difficulty in understanding the market and assessing the competitive landscape using available quantitative data.
• Lack of clarity on where to begin gathering data in an Indian niche industry. 
• Uncertainty regarding the necessary business practices in foreign countries.
• Uncertainty about the entry points in the local market and the unpredictable local business flow.
•  We assist clients in addressing trends in various areas, including team structuring, government understanding, and market penetration in Southeast Asian and Indian markets through strategic partnerships. 
• Collect data from industry leaders through interviews and surveys to validate the market size and trends in the niche industry.
• Conduct an in-house survey team for quality output and efficient reporting.
•  Assistance in contacting prospective Indian companies.
• Support in arranging logistics for visits in India.
• Serve as a discussion partner and advisor throughout the visits.
• India's unstructured market makes obtaining a comprehensive overview challenging. 
• Desire to understand consumer evaluation of products and services, but uncertain about the next steps.
• Complex logistics management across diverse regions of India necessitates meticulous planning and coordination.
• Identify suitable audiences and partners to promote company growth.
• Facilitate business expansion in Southeast Asia by identifying and navigating the right investments and government processes.

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Address: 122018 Gurgaon, India

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GreyCells Research Services Pvt Ltd

Address: 110029 New Delhi, India

At GreyCells, our highly collaborative and discovery driven approach to research helps deliver actionable insights that drive innovation and strategic planning on brands. Our team has diverse… ...

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Address: 122001 Gurgaon, India

TNS India is one of the country’s leading and fastest growing customized market research group, offering clients a wide range of market research insights and solutions. TNS India offers a range of… ...

Orchidea Research & Technology

Address: 110005 Delhi, India

Orchidea Research is a market research recruiting and interviewing firm that specializes in consumer and business research studies. We work with facilities, research firms and end users to help find high quality research respondents for all their online data collection projects. ...

InQognito Insights

Address: 122002 Gurgaon, India

InQognito Insights is a full service specialized Qualitative boutique based out of India, known for our high quality standards and meaningful consumer insights. We understand the consumer, and stay relevant by our innovative methodologies to research and bring actionability for our clients. ...

Azure Knowledge Corporation

Address: 380015 Ahmedabad, India

Azure is one of the most respected and preferred partner for MR Data Collection/Fieldwork, Programming and Data Processing/Tabulation Services with over 3000 people across India, China and… ...

Indianet MS Pvt.Ltd.

Address: 400001 Mumbai, India

Indianet is an independent, full-service MR firm based in India. Established since 2003, head quartered in Mumbai. Through our network located across, we are able to conduct research reaching both… ...

Address: 400064 Mumbai, India

Global Vox Populi (ISO 9001:2008 Certified Company and MRSI Member) is a leading Market Research, Analytics and Consulting firm, serving a number of corporations across the geographies. ...

Maction Consulting Private Limited

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Address: 400080 Mumbai, India

1Lotus Marketing Research Services (1Lotus Research) is an independent market research fieldwork agency having foot prints in 30 odd countries across Asia + Middle East assisting several research companies, advisories, consulting firms, IT, telecom/technology and tourism companies. ...

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Maier Vidorno Altios

MARKET RESEARCH FOR YOUR BUSINESS IN INDIA

India is a complex market with the economy dominated by millions of small, family-run companies leading to highly non-transparent markets and a lack of critical market data. You really need to assess your true business potential and really understand your market dynamic and challenges before you invest in India.

To develop a clear strategy on how to identify and approach your potential customers you need to combine analysis of the multiple data available – a job which can only be done by experts  who really understand India .  We can help you to get what you need because we understand what it takes for foreign companies to be successful in India.

Other research we can help you with

Find a Partner in India

Depending on the type of your business and industry, working with a partner in India could be the best option for you. Our consultants will find you the right partner after in-depth assessment to ensure a long lasting productive collaboration.

Manufacture in India

Depending on your product and the market demand, manufacturing in India could be the ideal solution for maximizing profitability. We find the right location for your manufacturing set-up.

Our Methodology

What makes Maier Vidorno Altios Market Research so special?

There are great business opportunities in all industries in India but it is hard for international companies to assess real market potential. You need to understand the business dynamics and Maier Vidorno Altios can help you ensure success in India.

For more details on Market Research Services in India, contact our experienced Team!

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• December 19, 2022

Top 10 Market Research Companies in India

“Market is a word that has a whole new world in it.” ‍

No matter how small or big your business is, no matter the product you are introducing has never been introduced before or there are already a lot of competitors for you in the line, no matter you are beginning with a spa service or a teaching one, your business needs marketing research before anything else.

Marketing research is a large process in which the producers, indirect and direct customers and users ensure to get linked together with the help of information that’s used to learn various marketing opportunities and threats. With the help of the right kind of marketing search teams, a company can learn about its SWOT – Strengths, Weaknesses, Opportunities and Threats.

A marketing research team can help you with:

– Monitoring your performance in the market – Learning how your product can change the life and lifestyle of your users – Explain where you product can get an increased or boosted demand, and why – Evaluate all the actions that have been taken to boost the marketing of your product, services or business as a whole – Define the opportunities that can be grabbed by your business – Learn ways with the help of which the threats for your business can be avoided – Solve all kinds of marketing problems – Connect you with customers in a much better and easier way

‍ Now that you know what a marketing research company or team can do for you.

It is time for you to learn about the top marketing research companies in the country.

1. imrb international.

A name that always tops the list – IMRB International has its corporate office in the most happening city of India – Mumbai. It is a major part of the WPP Company, which has its global existence in 100 different countries around the world. It is said to be a brand in the field of marketing researching.

‍ Headquarters:  Mumbai, MH ‍ Key people:  Preeti Reddy, Kalpana Sitaraman ‍ Founded In:  1971

2. RNB Research

With its corporate office in New Delhi, India, RNB Research, which was established in the year 1995, is an ISO 9001:2000 certified marketing research as well as data collection company that exists in countries like South Africa, Thailand, India, China, Philippines and Russia. It is said to be one of the top five marketing research companies in India.

‍ Headquarters:  New Delhi ‍ Key people:  Mr.P Kumar ‍ Founded In:  1995

3. Market Xcel Data Matrix Private Limited

A name that can never be missed in the list of top market research companies in India – Market Xcel Data Matrix Private Limited provides you with all kinds of solutions for your marketing research needs. It has its headquarters in New Delhi, India.

‍ Headquarters:  New Delhi ‍ Key people:  R Vishal Oberoi, Ashwani Arora, Alwin N. Samuel, Aakash Bhasin, Manish Narang ‍ Founded In:  2000

4. Majestic MRSS

A player in the field of Marketing Research and Survey – Majestic MRSS has its presence in a lot of Asian countries. It provides various businesses with various research services. It has its corporate office in Mumbai, Maharashtra and it is in the market since 1992.

‍ Headquarters:  Mumbai ‍ Key people:  Sarang Panchal, Sandeep Bhatia, Joseph Eapen, Salil Sabnis, Rashid Pattakal, Majid Dasurkar, Bhawana Sinha, Ashutosh Jathar ‍ Founded In: 1992

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This company may not be a very old one in the market, since it was established in the year 1997, but it has been leaving its footprints for all the baby companies in the field of marketing research. With its headquarters in London, UK, it has been serving various businesses in India for quite some time now. It focuses on delivering the insight of a business by providing it with enough marketing data and information.

‍ Headquarters:  New Delhi ‍ Key people:  Chhavi Bhargava, Hemant Dham, Neerja Wable, Dipika Sharma, Stuart Campbell-Morris ‍ Founded In:  1992

6. Hansa Research

This company was introduced in the year 1983 in Mumbai, Maharashtra. Its main forte is marketing research and data measurement. No matter what kind of a marketing issue you are going through at the moment, or what kind of marketing information you need, this is the company that can provide you with utmost help that you need.

‍ Headquarters:  Mumbai ‍ Key people:  Ashok Das, Ashok Das, Shekhar Swamy, Vathsala Ravindran, Srinivasan Raman ‍ Founded In:  1983

7. IDC India

This company was introduced in the market in the year 1964, when the competition was not very stiff. However, it survived for more than 50 years and is still serving businesses with its awesome marketing research services. In fact, it is said to be a dominating company in the world of business analysis and marketing research. It has its corporate office in Framingham, USA, but it is loved by the businesses in India.

‍ Headquarters:  New Delhi ‍ Key people:  Mahalingam Balaji, Venu Reddy ‍ Founded In:  1964

8. IPSOS Indica Research

Even though its corporate office is in Paris, France, it has created a boom in the market of India. Businesses thank this name to be there in the country since it has been a leading player in the field of data research as well as analysis for last 40 years. It is said to be one of the oldest and best marketing research companies in the country.

‍ Headquarters:  Mumbai ‍ Key people:  Amit Adarkar, Jyoti Malladi, Vidya Sen ‍ Founded In:  1975

Also Read:  List of 7 HR Certification Courses in India

9. millward brown.

This company has its own style of conducting marketing research for your business; it has its headquarters in New York, but it is quite a prominent and respected name in India. It helps businesses with research with regards to advertising, marketing and communication of media.  Ever heard of Kantar group?  It is a subsidiary of the same.

‍ Headquarters:  Haryana ‍ Founded In:  1973

10. The Nielsen

Not just known in India, but globally known, The Neilson Company has been playing a very important role in the country. It exists in 100 different countries and provides businesses with a huge list of services to check the insights of their tasks as well as their target customers and users. It is into researching, surveying and measuring of data.

‍ Headquarters:  Mumbai ‍ Key people:  Brian J. West, Dinesh Kapoor, Laveesh Bhandari, Biswarup Banerjee ‍ Founded In:  1983

Go ahead and choose the best marketing research company for your business; it can help you get the best for your products and services. You must learn in and out about the company before you hire it for your business. Ensure to visit the website and gather as much of information as you can about various marketing companies so that in the end, you are able to appoint the best one to boost your business and take it to greater heights. Hiring a good marketing research team is the first step towards building a strong business to serve better to the target audience.

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‍ Author bio:  Hansica – A content strategist editor at HR Software proven track record for editorial innovation across platforms. Hansica keeps herself up to date with the latest digital trends, in particular SEO best practices and the role of content within that complex system.

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India’s electric two-wheeler startups surge to over 150 as government revs up EV push

The number of startups in India’s electric two-wheeler market has surged to over 150 from 54 in 2021, driven by government incentives to promote clean vehicles and cut oil imports, according to a new analysis.

The influx has intensified competition in a segment expected to grow 15-20 times to annual sales of 15-20 million units over the next decade, Bernstein said in a report late Tuesday.

“Most are competing in the mainstream, and 85% of the 65 models launched last year were such products: high-speed as against speed and range-constrained products, which used to be a feature of the startups,” Bernstein analysts wrote. “The average battery capacity for new launches increased from 2.3kWhr in 2022 to 3kWhr.”

India aims to achieve 30% electric vehicle penetration by 2030 and net zero carbon emissions by 2070. The government has offered incentives under its FAME II scheme, which provides subsidies to buyers and was recently extended to 2024.

Despite a reduction in FAME II subsidies in mid-2023 , the number of electric two-wheeler companies rose from 124 in June 2023 to 152 by January 2024, with much of the increase coming from “importers” sourcing components or entire vehicles from abroad, Bernstein noted.

“Most of these are just assembled kits from China,” said Kunal Khattar, founder of mobility-focused venture firm AdvantEdge. “Getting an EV product out the door is not expensive. It’s the brand building and distribution that folks underestimate.”

Image Credits: Bernstein

Startups currently hold seven of the top 10 spots, including the market leader (Ola Electric, which is also planning to go public soon ) with a 39% share as of January 2024. Some 85% of sales volumes are concentrated among the top five players, however.

Bernstein’s analysis found low barriers to entry, with electric two-wheelers built using outsourced models and readily available components. Only about half of the 35 founders they analyzed had engineering backgrounds.

The government is now shifting toward production-linked incentives (PLI) favoring domestic manufacturing . Most established automotive companies have been granted PLI while only a few startups qualified, potentially providing a cost advantage for major incumbents, Bernstein said.

The report sees room for at least five startups to emerge as relevant players alongside established companies, but cautions that intense competition could keep industry profit margins and returns subdued in the medium term.

Explainer: Why did the Baltimore bridge collapse and what is the death toll?

What is the death toll so far, when did the baltimore bridge collapse, why did the bridge collapse, who will pay for the damage and how much will the bridge cost.

HOW LONG WILL IT TAKE TO REBUILD THE BRIDGE?

What ship hit the baltimore bridge, what do we know about the bridge that collapsed.

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Prosecutors search Peruvian president's home in graft inquiry

Peruvian prosecutors raided the home of President Dina Boluarte late on Friday as part of inquiries into possible illicit enrichment and failure to declare ownership of luxury watches.

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Published March 22 nd 2024

5 Ways to Make Your April Fools’ Day Prank a Success in 2024

Here are our tips on how to make your brand’s April Fools’ Day prank a success.

We looked at some of the best April Fools’ Day jokes from recent years to see what makes a good prank – so you can do the same.

Here’s what makes some of the best April Fools’ Day pranks a success for brand inspiration in 2024.

Focus on believability

The best April Fools’ Day campaigns are the ones which blur the lines between joking and reality. So for your next prank, try to craft it in a way that makes it as believable as possible.

Last year, language learning platform Duolingo paired with streaming service Peacock to do just that.

On April Fools’ Day, the two brands launched a unique type of dating show. The concept? None of the contestants speak the same language.

The announcement tweet for the fake show received over 7 million views, boosting mentions of both brands on April Fools’ Day and getting plenty of users to discuss the prank.

The wildest, most unhinged reality TV show yet, hosted by yours truly. 😘 Get ready for Love Language, a Duolingo and @peacock original series coming soon…or is it? pic.twitter.com/RCYj6PJGqZ — Duolingo (@duolingo) March 30, 2023

So, what made the prank such a success? Because it was believable, it caught people off guard. Some users didn’t know if the show was real, especially because the campaign launched a few days before April 1.

This is a great ad. I can’t tell if it is a joke or not, and that makes it hilarious. — Meccanica (@dictionaryhill) March 31, 2023

The high production value helped trick followers into believing it was real.

So if you want to make your next April Fools’ Day prank a success, try to keep the campaign somewhat realistic – but in a way that’s slightly questionable. Plus, launching it earlier than April 1 will probably make people less suspicious of it being an April Fools' prank, adding to the element of surprise.

Believability: ✓

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Create media coverage with a press release

Try to land some media coverage for your April Fools’ Day campaign by crafting a press release. By sharing this with journalists, you can spark interest and anticipation for your prank among your audience. Be sure to convey the light-hearted nature of the campaign in the press release to maintain transparency and trust.

A great example of this is Tinder’s April Fools’ joke, which landed plenty of press coverage, proving that April 1 can be an excellent opportunity to get your brand in the news. So, how did they do it?

Playing into the ongoing internet joke that there are an abundance of men with pictures of themselves holding fish on dating apps, Tinder released a press release claiming that the app was removing all fish pictures from member profiles. The “fish pics” is a classic internet joke that Tinder cleverly decided to capitalize on for their April Fools’ campaign.

men on tinder with their fish: pic.twitter.com/pjvmHD3wcw — ashton 👻 (@CloudedAshes) October 24, 2023

Similar to the Duolingo and Peacock campaign, the press release was sort-of believable – and was even welcomed by many Tinder users.

TINDER BANS PHOTOS OF MEN HOLDING FISH NOOOO pic.twitter.com/eu3fTdONpx — t (@cIitarek) March 30, 2023

So, how can you create a news-worthy, sharable prank for your next April Fools’ campaign? Why not start by brushing up on your internet knowledge, and leaning into an existing meme relevant to your brand?

Plus, sharing the prank via a press release is a great way to land news coverage, boosting engagement and brand awareness across the internet.

Media coverage: ✓

Get leadership involved

A tasty ingredient in any April Fools’ Day recipe includes company buy-in. And this works brilliantly if you can get a major figure in your organization to work with you to produce compelling, somewhat-believable content.

Vegan bacon brand La Vie decided to capitalize on this by releasing a video with their CEO. The campaign? They contradicted their biggest core value and started selling meat.

The brand announced it’s venture into the meat market on April Fools’ Day, by pretending to release “animal-based bacon” called “La Mort.”

The brand released a tongue in cheek video with their CEO, Nicolas Schweitzer, front and center, explaining why they were venturing into the meat industry. He said: “Just look at the numbers: 99% of the meat consumed today is of animal origin. For us, launching La Mort is a no-brainer.”

Knowing the campaign would cause a stir, La Vie used April Fools’ Day to reiterate their core values, and bring attention to the vegan food market.

Getting senior staff involved plays into the surprise that comes with a good prank on April 1, so why not see if you can get buy-in from your leadership team?

Involvement of key figures: ✓

Lean into the surprise factor

Looking to create a buzz on social? Why not go completely off-brand? Leaning into the element of surprise can help consumers do a double-take at your April Fools’ Day campaign.

For example, you could “launch” a new – but questionable – product. And that’s exactly what the automobile manufacturer Subaru did.

Subaru released a press release on their website on April Fools’ Day, announcing their pursuit into the world of snacks . An unusual endeavor for a car brand, the company claimed they were to start selling granola, flavored with “blends of wholesome grains, nuts, dried fruits, and the promise of the open road.”

In the release, Moe Muesli, Head of Texture and Granularity at Subaru, said: “At Subaru, we’re committed to being More Than a Car Company, and now, we are literally More Than a Car Company, because we’re making granola.”

The sarcasm in the press release helped to indicate that the stunt was simply April Fools’ Day related, but be careful what you wish for. Plenty of people on social media were actually looking forward to the release.

I mean...I wouldn't say NO to Subaru Granola. — Lathan Lev (@LevNation20) March 31, 2023

Surprise factor: ✓

Know your audience

When crafting a successful April Fools’ Day campaign, keep your audience in mind. The more you’re clued into the ins and outs of your demographic, the more you can lean into a joke that will grab their attention.

That’s exactly what food company Heinz did for their latest April Fools’ Day prank. Understanding that there is an age-old problem of how to get the last bit of sauce out of a ketchup bottle, Heinz created a solution to the problem. Enter: the “Ketch-Up and Down” bottle .

The invention would solve the pain point easily: no matter how people choose to store the bottle, the sauce will always be dispensed straight away.

The prank ended up on all corners of the internet, with hundreds of consumers unaware that it was a prank. If anything, many were keen on the idea (despite it being slightly silly).

Good Idea, particularly when bottle is 80% finished, the bottom side is more useful. — Anil Vora (@anilvora53) April 5, 2023

Heinz’s April Fools’ Day joke leant into the believability aspect too, and combining this with a deep understanding of their audience’s pain points meant that the campaign was a hit.

Know your audience: ✓

April Fools’ Day is an excellent way to land news coverage and get people chatting about your company online. From hosting an unusual brand collaboration to launching a new product, you can utilize the five tips in this blog to see success with your next prank.

The best April Fools’ Day marketing campaigns are ones which are almost believable, so try and keep that in mind when planning your next prank.

Emily Smith

Content Marketing Manager

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PhD Job Day

365 bis, Rue Jules Guesde 59650 VILLENEUVE D'ASCQ

+33 (0) 320 79 87 19, chat with us, [email protected].

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• Candidate I want to discover awesome companies.
• Employer I want to attract the best talent.
• First Name *
• Last Name *
• Confirm Password *
• Organization Name
• You are* PhD student Doctor Student and Master
• Year* 1first year 2th year 3th year 4th year and above
• Master’s year* 1first year 2first year
• Current establishment (if doctoral student)* University of Lille Central Little Institute IMT Nord Europe UPHF WEEK ULCO UArtois UPJV Other
• Current institution Master (you are a master)* University of Lille Central Little Institute IMT Nord Europe WEEK Other
• establishment in which I obtained the doctorate* University of Lille Central Little Institute IMT Nord Europe UPHF WEEK ULCO UArtois UPJV Other
• If other establishment, specify
• Doctoral school BSL SESAME SHS MADE ENGSYS SMRE SJPG ED A2U STS ED A2U SHS Other
• If other doctoral school, specify
• Discipline* Civil engineering Mechanical Robotics Automatic Computer science Biology/health Finance/management Psychology Mathematical History Geography, Urban planning Chemistry Physique Art Economy Marketing Sociology Anthropologie Astrophysics Right Environment Lettres, Languages Pharmacy Philosophy Educational Sciences Political Sciences Other, specify
• Other discipline, if multidisciplinary thesis
• Your professional project
• Year of obtaining the doctorate
• Employed Oui, specify Non
• Specify your job
• Master's title
• Personal address*
• Date of birth (format JJ/MM/AAAA)*
• I understand and accept the Privacy Policy * I understand and accept the privacy policy
• Type de structure* Business Administration Association ONG
• Social reason*
• Site internet
• Adresse de l'entreprise*

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