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How to create a successful pitch presentation

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Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

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What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

Senior businesswoman giving presentation to team. Male and female professionals are planning strategy in meeting. They are in board room at office. She is showing a business presentation theme.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

  • Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
  • Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
  • Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
  • Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
  • Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
  • Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

pitch presentation definition

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

  • Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
  • Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
  •  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

  • Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
  • Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
  • Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

  • Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
  • Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
  • Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
  • Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
  • Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

  • Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
  • Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
  • Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
  • Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

  • Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
  • Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

A selection of new Prezi presentation templates

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

pitch presentation definition

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What is a Pitch Deck Presentation? and how to create one

A beginner’s guide to the pitch deck meaning

This article will guide you through understanding what is a pitch deck presentation, and empower you to create a compelling one that aligns with your company goals.

What is pitch deck?

A pitch deck is a 10-20 slide business presentation designed to give a short summary of your company, your business model, your traction, and your startup vision. A pitch deck can be used for several purposes, from trying to get a meeting with an investor, to presenting in front of an audience during a demo day.

Different scenarios and time constraints allow adding more or less information, but the basic structure remains similar. The pitch deck definition can be summarized as the following: the story of a startup, its milestones, and its ability for exponential growth.

The story of a startup, its milestones, and its ability for exponential growth.

When do you need a pitch presentation?

A pitch deck is usually needed at several stages of a startup’s life. Most US accelerator programs will require you to submit a pitch deck of your company as part of the initial screening process. If you’re admitted to one of these programs, they will also have what is called “pitch practice” that basically consists of pitching sessions where the founders of each startup take turns and rehearse presenting their deck out loud. These sessions are meant to prepare founders for the accelerator demo day, where all companies from the batch present in front of an audience of stakeholders including investors and program managers.

The most common use of a presentation deck, however, is when companies decide to raise venture capital from investors. It has become an industry standard to use a pitch deck when having interactions with investors, whether as a send-out document that is shared prior to meeting in person or to go over your value proposition if you get an actual meeting with them. This deck presentation serves a dual purpose: it allows investors to quickly go over your business proposal in a way that’s easier for them to assess the investment opportunity, but it also forces you to think about the building blocks of your company and pen down key pieces of information about your startup.

What should be in a Pitch Deck Presentation?

A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following:

Pitch Deck Structure:

  • Product/Features
  • Market Size
  • Business Model
  • Competition
  • Go-To-Market
  • Traction / Milestones
  • Fundraising/Use of Funds‍

pitch presentation definition

These core sections actually follow a deliberate structure that goes from general to specific, from providing the context for the business opportunity to explaining why this company can fill in a market gap.

If you’re looking for pitch deck examples you can check out our curated gallery of pitch deck templates here .

While this structure is pretty much a common denominator in the startup ecosystem, it is worth noting that companies at different stages will adapt their storytelling to better fit their strengths. Because they have little to no traction, early-stage startups usually rely more heavily on the problem-solution sections, the market opportunity, and being first-to-market. Later-stage companies on the other hand bet more aggressively on showcasing their revenue traction, their financials, and the ability to grow the business if more capital is injected into the business.

Regardless of the size of the company or the milestones to date, the ultimate goal of a pitch deck presentation is to provide a blueprint for how the startup works, its strengths, and future growth opportunities.

The ultimate goal of a pitch deck presentation is to provide a blueprint for how the startup works, its strengths, and future growth opportunities.

pitch presentation definition

Are there different types of pitch decks?

More than different pitch decks per se, there are different types of pitching needs or scenarios, and so the basic narrative is adapted to fit different time constraints and content requirements. There’s no universal rulebook when it comes to pitch deck types, but here are some of the most common pitch deck types:

  • Elevator pitch deck: a super summarized version of your pitch deck. As the name suggests, the idea is that this pitch should be delivered during an elevator ride with an investor. While this is obviously figuratively speaking, elevator pitches are usually covered in 2-3 minutes, they should leave out any granularity, and they should focus on the most essential pieces of information.
  • Demo day pitch deck: typically a little longer than an elevator pitch, but similarly falling under the short-ish side of the spectrum. Demo days usually jam together entire batches of startups and thus constrain each founder to keep their presentation under 5 minutes or so. They are usually presented in large auditoriums so they should have as little text as possible and make things more visually appealing by means of photos/images.
  • Full investor deck: This is what you would normally find when looking for whats a pitch deck. This is the archetypical pitch deck , and the most widely used. It is a full-length presentation that showcases your company for an investor to review and assess your fundability. This is a more in-depth look at all the aspects of your startup, from business model and go-to-market strategy to financial projections and fundraising needs. These decks usually range from 15-20 slides, and they provide a full picture of your business. These decks are sometimes shared so people can review them without a presenter, so they allow the addition of more information. They can also be used to guide an in-person meeting and help the founder highlight traction data that would otherwise be trickier to explain verbally. ‍
  • Investor data room: An investor data room is a digital compilation of all the due diligence of a startup as the closing of an investment approaches It extends beyond the pitch deck and covers other important documents that validate your company’s credibility and support the information shared throughout the deck. When an enterprise wants to buy a company, this information helps investors ensure everything is in order. In the investor data room, investors check that everything you pitch is real: your legal structure, your contracts, stock vesting agreements, trademarks, and financial data. For more information on this topic, you can check this article .

pitch presentation definition

What makes a good pitch deck?

A good pitch deck successfully combines these key ingredients:

  • Good story structure - storytelling arch: When it comes to pitch decks, the order in which you present your information is almost as important as the actual information on the slides. The information should follow a sequence that makes sense to grasp the full scope of your business. Most, if not all of the storytelling best practices for public speaking apply to the context of telling business stories. ‍
  • Easily understandable: Closely related to the previous point, the information on the slides should be easy to understand and follow. This means the information should be phrased in a way that even someone who’s not familiar with your industry can still understand the value proposition. A lot of tech companies fall into the trap of including technical jargon in order to sound more knowledgeable or gain credibility, but this usually backfires in making the information less accessible. Keep things simple and don’t overcomplicate your message. ‍
  • Human-centered & relatable: It’s tempting to focus too much on the solution you created and give lengthy explanations of your product’s features and capabilities. The reality is that the best product is meaningless if it doesn’t solve a real human problem. Make things relatable by providing proof of the user pain points, and how your solution improves their lives. If your audience can’t relate to the problem, it’s going to be hard to convince them of your solution. ‍
  • Compelling visual resources: While the content of the presentation is important, it is also critical to pair up this information with visually appealing imagery in order to make the slides more engaging. People get bored easily and a graphically rich presentation can help the viewers make a better connection with the information that is being delivered. We process images faster and easier than text, which is an abstract form of communication. Leverage this in your favor by making striking slides that elevate the content in them. ‍
  • Traction-oriented slides: The best pitch decks bet on traction more heavily than any other content on the deck. This is because nothing provides more credibility to a business than showing the data of actual paying customers. ‍
  • A healthy, exponentially growing business: The simplest (but hardest) truth about making a pitch deck is that the best ones usually depend on a company’s performance. A revenue-generating business, a low-churn product, a company with exponential growth and healthy engagement with its users… these are the things that spark investor interest. The hard truth about the startup world is that investors want to 10x their investment, and despite having a reputation for being risk-takers, their real expectation is to have returns on their investment.

A pitching presentation is a great tool for both founders and investors to evaluate business opportunities together. It forces you to tell the story of your company in a comprehensive way, and it allows potential investors to learn about your startup in a framework that they’re familiar with.

It lets you convey the market opportunities you’re business has found, and provides the medium to explain how your product and business model are the key to unlocking massive scale and ROI.

I hope this article has been able to answer what is a deck in business. Feel free to check out other articles in our blog that cover pitch deck basics.

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pitch presentation definition

A pitch deck is the standard document used by startups to present their case to investors; it’s a brief deck of about 10 to 20 slides. See examples here.

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Learn how to create a compelling slide deck for your startup. Explore how to use slide decks as aids for your presentation, and the most common uses for them.

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What is a Pitch Deck? Examples, Tips, and Templates

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Businesses need adequate financing at every point in time for all their processes to run smoothly . However, most of the funding that a business needs to maximize its growth does not often come from business profits, personal coffers, or financial assistance from families and friends.

That is why you need to convey your ideas to potential sponsors. These sponsors or investors invest their money into your business with the expectation of a positive yield. The funding helps materialize whatever future business plans you have.

You will not get investors to put their money into your business if you do not have a solid business plan. Instead of just conveying your ideas in a drab manner; you have to convince financiers that your plans and projections are worth investing inside. Make them feel excited about the partnership.

There are several steps you need to take to get financiers to fund your business. All the steps and tips you need to know about creating a winning pitch deck will be discussed in this article. The pitch deck is the tool you use to capture the interest of potential investors.

In this article, you will learn everything about pitch deck from its definition to insightful pitch deck examples you can learn from. You will also learn about what is included in a pitch deck presentation, the do’s and don'ts of pitch decks, and how to create a pitch deck in three simple ways.

Let’s get started.

A pitch deck is a concise presentation (in the form of slides) that business owners create to boost the growth of their establishments. It refers to a collection of slides to express an overview of business plans . The display gives clients a wrap-up of business plans, products and services, and operations.

Pitch deck, also known as investor pitch deck , helps prospective sponsors to learn more about your business. The presentation in slides makes it more fun, and the clients won't go through the stress of reading generic texts.

Many business owners or sales executives make the mistake of thinking that the primary goal of the pitch deck is to acquire finance. The primary goal is not to acquire finance but to intrigue them and make them fix a time for an official partnership meeting. Acquiring finance is the end goal.

Getting financing is not a one-step procedure. It involves a series of steps in which the pitch deck presentation is the first. Of course, you have to give valid reasons why the investors should entrust their money to your business.

The pitch deck presentation is an effective business communication tool for meetings with potential clients, sponsors, and investors . This way, you can have an audio-visual appointment, resulting in a better understanding of the motive with fewer talks.

You can either host your pitch deck presentations in a physical or virtual space. If you choose the virtual space, there are tons of conference call services and web and video conferencing platforms you can choose from. They include RingCentral, Zoom, Zoho Meeting, ClickMeeting, Microsoft Teams, Webex, and other RingCentral alternatives .

Slides are what help you convey the compelling story of your business to your clients or investors . You need to use slides to help you achieve the desired results. Software packages like PowerPoint, Visme, Keynote, Prezi can help you craft a convincing presentation.

To gain the attention of your target audience, you can design two different pitch decks . The first will contain more text. The second will concentrate on visuals. People are always attracted to visual information; this will enable them to focus more on what you have to offer.

what is a pitch deck

What’s Included in a Pitch Deck Presentation?

The pitch deck is a conversion tool to get your business funded. However, the sad reality is that some companies can create a pitch deck presentation and still not get sponsors. Why?

For your pitch deck to have a high conversion rate, it must have the following qualities.

  • Easy to implement

A good pitch deck must not have more than 19 slides. Apart from being a general rule of thumb for pitch deck presentations, having more than 19 slides can make your presentation boring and uneasy for investors to follow through.

However, there are good pitch deck presentations that have more than 19 slides. Ideally, you should work towards finding that sweet point slide length where you have enough space to drive interest in your idea and do not bore your audience.

The information in every slide must be compelling and contain no fluffs and fillers . Ensure the information is easy to act on when studied.

There are so many opinions on the internet and in the business world about what the ideal pitch deck must contain. Simply from looking at examples of successful startup pitch decks, it is easy to see patterns on what a successful pitch deck must absolutely contain.

Here are the 10 compulsory key slides that every business and organization should have in their pitch deck presentation , irrespective of their industry, target audience , or offer.

Let’s take a look at these 10 key slides in detail.

What's Included in a Pitch Deck Presentation

Slide 1: Introduction

The first slide of your pitch deck is the most crucial of all your slides . For a presentation to have a high conversion rate, there must be a brief intro at the beginning to hint at what the whole thing centers on.

This slide is a crucial one; it is what determines the state of mind of the client. Are they getting excited? Are they already fed up? Do they want to know more?

The introduction is your chance to give a great first impression. If you fail to do it right here, you can lose the investor. Prioritize making the first slide as powerful as possible. Many investors or financiers are impatient and use the first few slides to judge your business.

Ensure you keep the first slide or introduction slide short and sweet. It is the slide where you can tell people about who you are and the reason why you are here.

You can also use the introduction slide to communicate the value proposition of your business. Ideally, your value proposition should be a single phrase or sentence long.

Examples of the perfect business value proposition include:

“We Make Happy Meals for Infants.”

“The Smartest Way to Get Around” – Uber

“The Experience IS the Product” – Apple iPhone

“Be More Productive at Work with Less Effort” – Slack

When you use a good value proposition, your audience will be eager to listen to the rest of your presentation.

How to Make Your Introduction Catchy

  • Make Your Introduction Simple, Short, and Engaging: The introduction slide is where you introduce yourself, your business, and the reason why you are talking to the audience. Don't say unnecessary things here because you will probably bore the reader and set a bad template for the rest of the presentation. Make sure your expressions are as simple as possible and avoid complex grammar. Of course, you won't have them look up the dictionary every minute to get your point. Make your tone conversational too.
  • Briefly Talk about Your Business: Communicate what your business is about in simple sentences. Business owners feel they get sponsors interested by saying more than they should. The truth is that, at this stage, they want to get a glimpse of what you do. For instance, if you cook meals and deliver to the aged people, you can tell them, ‘We make meals and deliver fast to the aged in their homes.’ With that simple sentence, you have communicated that you can deliver meals as fast as possible to the aged (the ones that can't cook themselves) in homes.
  • Propose the Value of Your Business. You can present your business with a high value by making a valid comparison with a popular company. For example, if you sell email marketing services for small businesses , you can make comparisons with established email marketing software services such as HubSpot, MailChimp, GetResponse, Convertkit, AWeber, and MailChimp alternatives .
  • Provide Ways the Investors Can Reach Out. This vital point shows that you are anticipating a positive response after they go through the slides. Update your contact information, like your phone number and your email , so that investors can reach out and fix a meeting. If possible, give your phone number to build strong personal relationships.

At the end of your introduction, the audience should know:

  • You and Your Business
  • Your Mission
  • Ways to Reach Out to You

Everything about your intro should be top-notch and quality. The texts should be well organized and clear, avoiding the use of complex grammars. If you have to introduce visuals at any point, it should be a high-resolution image. The logo of the company must be legible and presentable too.

Introduction Slide Example

Slide 2: The Problem

The purpose of meeting with your investors is to solve a problem that finance can solve. Why must a pitch deck have a problem slide?

Investors fund businesses because they see a problem and feel they can find a solution to it. Entrepreneurship, at large, is all about solving problems. It would help if you had your laid-out plans on dealing with the problem, and that is what you will display in your slides when meeting the sponsors.

If your super business idea does not solve any actual problem, your pitch deck presentation is going to be a huge disaster.

In the problem slide, you highlight the market's problems and the relevance of your solution to their welfare. You should do your market research to find out this problem or gap that your target audience faces and the market is not addressing.

A good problem slide will reflect two or three problems your audience faces that your product or service solves. It does this without being long and boring.

If your business idea does not solve the problem, then you should not source for funds yet. Financing can only work out when acted on good and yieldable plans. You should find a problem affecting your target audience, draft a strategy that can solve the problem, and make plans known to the financier.

A good problem slide will highlight numerous problems that your product can solve. Avoid being too verbose while explaining your offer. Ensure you keep your texts centered on the issues affecting your target audience. This way, the clients don't get confused while trying to understand your point.

The problem slide is to explain what, why, and how you and your team will achieve the results. The problem must be a pressing need that the market currently lacks the solution to draw their attention or an improvement on the existing solution.

For example, some older people can't run around the busy cities to get food to eat. Some are too old to get into the kitchen and prepare something to eat; others are even bedridden without any human help. As a catering establishment, that is a problem that you can identify and bring up ideas to solve.

One thing you should be very careful about is the length of the texts on each slide. Learn to convey your ideas with fewer words.

While introducing the problem slide, it is advisable to make your audience emotionally attached to your story. That emotional connection increases the flow from you, the speaker, to the audience. It makes the rest of the presentation relatable.

Ensure you do not let out the solution to the problem entirely in this slide. I will discuss that in the next slide.

creating a pitch deck is time consuming

Slide 3: The Solution

After going through the problem slide, there must be an agreement between you and your audience that there is a problem to solve. This slide is where you make known your solutions to the problem. Providing immediate solutions to the issue shows how prepared you are for the presentation.

While stating the solutions, explain the strategies you and your team will utilize in making the plan work. Convince them that their contribution will hasten the whole process and generate desired results with little time.

Try as much as possible to make your solutions realistic and achievable. If your solution is a concrete product, introduce it during the presentation, let them hold and feel it. Nothing drives home your point than a visible test or trial.

Make your solution slide as brief and straightforward as possible. Long texts bore readers, especially the ones you are trying to convince into buying your idea.

For instance, a solution to the scenario I painted in the previous slide is something like this: You are to convince the investors that delivering the food to them at their doorstep is one of the best ways to help. Tell them how you plan to partner with Uber and other logistic companies to provide the food as fast as possible when they make orders. Tell them how this can encourage longevity (by reducing the stress of running around to get food).

In this case, you highlighted a problem and provided an immediate solution. You are also able to show the importance of your offer to the target audience.

You can summarize your intentions in a sentence boldly written and identifiable . Then, you can go on with a detailed explanation (brief one).

A good way of convincing your clients to buy your idea is to provide numerous solutions to the problems. Pick the best option and state why you chose that option. It shows the client that you have done thorough market research, and you have the best solution to that problem.

Instead of hammering on the uniqueness of your solutions, describe the proficiency of what you have and why you believe it is the best thing to do. The truth is that almost all possible solutions to the problem have been heard before. What makes the difference is how you implement yours.

Avoid monopolizing the solutions you have. In essence, avoid the phrase ‘we are the only ones capable of doing this.’ The investors you are talking to have probably related with countless businesses before yours, which also offered similar solutions to the common problem.

Your goal is to show the unique steps in providing your solution and why yours is beyond normalcy.

The Solution Slide Example

Slide 4: The Market Size and Opportunity

The slide that comes after the solution slide is the market size slide. The market size of your establishment determines if you win the heart of your financiers. If the size of your market is small and there are no huge opportunities there, you will struggle to attract quality investors.

Many investors don't want to partner with small-scale businesses because they feel that their gain would be small and the risk too high for such a small return. The primary aim of getting funding from investors is to use their money to earn more. These potential investors want a business that can multiply their contributions 10x within a space of 6-7 years.

If the market size of your business is highly appreciable, it would interest investors to fund you. Do your research on the potential of market growth in your field and back it up with correct numbers where necessary.

A good market size slide will map out the market growth of the business over the years of operation. You can also hint at your business plans for the future and how you intend to achieve them.

Make your potential sponsors see the proficiency of your product . Like every human, investors are moved when there are testimonies to back up their plans and proposals. Show them how you have been able to grow your project over the years and how it has affected your market's growth.

A good market size slide will tell the investors that you are the person for the job. With a productive market size slide, you will show investors opportunities associated with the plans, the options you have made use of, and the ones you are utilizing at the moment.

If your business is a new one and you barely have data to create a market slide, it might be challenging to produce a reasonable market size slide; but there is a solution.

What you need to do is to study other businesses in your niche . Create analogies from their market and introduce your ideas alongside them.

An excellent example of a company that used this strategy is Uber. While creating a pitch deck, they illustrated the market size of their competitor, the taxi market. However, they introduced the service they wanted to render to the masses, which is slightly different from the ones in existence.

The strategy worked and Uber got investors which helped it with funds it used to become a worldwide brand. Today, Uber is dominating every other private establishment in the transportation sector.

The Market Size and Opportunity Slide

Slide 5: The Product or Service

The product or service slide is where you show off the product you sell or the service you offer. This slide is similar to the solution slide.

In this slide, you take the extra step of talking about what will provide the solution to the foreseen problem. Some pitch decks combine the two (the solution and the product or service slide) in one or even talk about one and leave out the other to avoid repetition.

If it is a physical product, include beautiful and high-resolution images of your product in the slide. If it is a multi-functional product, you can upload different angles of the photos of your product, showing the functions.

For complex products that you can fully explain their function in a 3D display, you can highlight a cutaway view and explain the essential parts. If your product is an application or an online website with tools, you can add screenshots of the app's usage or the website. The screenshots can highlight the unique and outstanding features of the app.

For example, if your product is a website builder for small businesses like Wix and Squarespace , you can take screenshots of how it builds high-quality business websites.

If it is a domain registrar such as Bluehost, GoDaddy, SiteGround, and other Bluehost alternatives , you can repeat the same process as above. Take screenshots of how it provides quality web hosting services for users and include them in the product or service slide. These are brilliant examples of you showing what you have to offer.

Your presentation in this slide should show that your product is competitive enough to challenge the big leagues of your market. In essence, your slide should tell how your product works, how it looks, and the satisfaction attached to its use.

If it's a physical product, you can bring it to the presentation for the audience to feel it. For businesses that offer services, you can upload photos of your workers while at work. For instance, if you head a logistics company, you can upload photos of your riders making deliveries to your client's homes.

Pitch Deck Product Slide

As an add-on, you can do a video of the Display the video on your slide. Don't make long videos; a maximum of 60 seconds length is okay. Remember that you are still trying to convince them to fund your business model.

Usage of product, like a demo

Slide 6: Traction

Everything that has to do with financial investments needs assurance. Investors want to relax their minds that they are not losing their money to some random Ponzi scheme. One of the slides that help reinforce their confidence in your business model is the traction slide.

The traction slide is where you show the investors everything about the growth of your business over the years. It is also where you show evidence that your business will be more successful.

You would be dealing primarily with numbers in the traction slide . Let them know the number of sales you have made and how massive your profits have been on an annual basis.

Tell them about the minor and major goals you have achieved and the ones you plan to accomplish in the coming years. This information will convince the investors that they are on the right track . It will also help them decide to release their funds to be a part of the bigger picture.

Most business owners represent their numerical values on a chart. The chart enables them to display a lot with a small space. What they could have created a long table of numerous rows and columns for, can be done easily with a simple bar chart or histogram chart.

Clients can get a quicker grasp of the business or startup’s current achievements with charts as opposed to tables. Show the essential figures when creating the slide.

The traction slide is an important one to include in your pitch deck presentation. To the financiers, it reduces the doubts they have about your business. They want to see proof that your business is worth investing in . They want to see evidence that your business model canvas is highly profitable.

Be mindful of the texts on this slide, the use of numbers can be a trap to stuff your slide. Conciseness is vital irrespective of whatever you are presenting.

Investors and financiers want to see the assurance that they are getting a high return on investment.

The traction slide is an important one to include in pitch deck presentation

Slide 7: The Team

The team slide is to introduce your team to the investors. A famous saying goes, ‘show me your friend, and I will tell you who you are' .

These financiers want to see the people you are working with. They want to know the drive of these people, their commitment, passion, and why they are essential to your business. The team slide builds confidence in your team members.

This slide will be a bit comprehensive because you will have to introduce each key member according to their roles. Under each member's identity, state the member's achievements, educational background, the quota he/she has contributed, the work experience, and the titles.

You can also explain why they are vital to your mission and business plans. Also, talk about their virtues and the positive effect on your business is essential.

Ensure the information about your team members is in short sentences. Don't elaborate unnecessarily. You are to attract your audience's attention, not tell them the life stories of people.

Keep the display cohesive, list according to the rankings from top to bottom. It makes the slide easy to comprehend. Highlight the specific thing (maybe the title) about a member in a conspicuous color.

Photos will make your slide enjoyable. Add the pictures of your members along with their descriptions. You can also categorize the illustrations based on department. It narrows down the search for a member on the slide.

If a client has to refer back to a member's description, he/she can go straight to the section the member is in, if they have been appropriately categorized. It will be better than running your eyes around a large screen looking for a name.

The descriptions on the slide should be limited to the core members only. Externals and advisors should be left out. The team slide can introduce a few things about the founders of the business and the common goals they share. Some financiers care to know how the whole thing started.

The descriptions on the team slide should be limited to the core members only

Slide 8: Competition

There is hardly a business without competitors or rivals. Whatever idea you have to solve a problem, other people also have that same idea to solve that same problem. Competition occurs when both businesses try to convince the same target audience to buy into their concept.

The competition slide is to show the clients who your current rivals in the game are. List all your competitors for the audience to know you have done good research on your part. Describe how good they are and what they don't handle well.

Tell them how the competitors have been performing over the years and why you are different from them. Inform them about what made your business grow so big to compete with your top rivals.

From your speculations, tell them your position in the market among your competitors. It can wow the clients and increase their interest in your business model.

You can top up the information on the slide with the things you offer that your competitors don't. It gives you an edge on winning the heart of potential investors. Even the features you commonly offer with your rivals; show them how uniquely you do yours and how it has influenced your business growth.

Avoid painting your rivals badly in any way. Do not use the opportunity to tell lies about your competitors. If your investors find out you are telling lies in your presentation, you have ruined any chance of acquiring the needed financial support.

Bringing your competitors down doesn't take you up, instead, it shows you as too ambitious to possible investors. You have to watch the tone you use in this slide. Avoid sounding condescending; it is imperative.

You can introduce unique graphs to compare the products of you and your competitors in your presentation.

Introduce unique graphs to compare the products of competitors in presentation

Slide 9: Financials

The financial slide is one of the few slides clients spend most of their time on. You have to make the most of it to give them another reason to fund your business plans. The financial slide will include your financial projections, cash flow statements, balance sheet and income statement , and other important information.

Just like the traction slide shows everything you have acquired over the years, this slide shows your business' future growth plan. Use this slide to show them what your company should achieve in the next three years (unless asked otherwise) using your business plans.

Tell them about your financial projections, business models, operations, and others in detail. The past achievements are proof that they can partner with you. Use it to prepare their minds on what they are to expect from your business in the future

You should also make use of bar and pie charts, histograms, etc. here. It makes your expressions compact and defined. Don't just create charts with plain-colored arcs and bars. Make the charts colorful, it gives more meaning and beauty to the slide.

Colors make charts and pictorial representations easily understandable and conspicuous. Colorful charts make your presentation attractive, unlike a long spreadsheet full of figures and numerical signs.

The information you provide in this slide is changeable as you move on. It is almost impossible to accurately determine where the business will be in the next five years. But financiers expect you to map out a business plan and have what it takes to achieve what you have outlined. That is what the idea of pitch deck presentation is all about.

You can also share your plans on how you want to channel the distribution of money provided and how you intend to reach your target income goals.

The financial slide can hint the investors on the strength of your company and how long your relevance in the market will be. If you just started your company, you can skip this slide and include just the traction slide.

Be realistic with your information, don't cook up unrealistic things to impress the audience. You might not be able to hit the point you want to during the given time if you do not manage your time well. Being realistic will make you not far away from what you envisioned.

The financial slide is important

Slide 10: Investment and Use of Funds

The previous slides have been about you introducing your business as an entrepreneur. This slide is where you tell the financiers what you need from them.

You must make sure this slide answers the questions:

  • How much do you need?
  • How do you want to use the funds?
  • What do you want to achieve with the funds?.

There are a lot of ways to go about this, however, not all are effective. A lot of entrepreneurs get it wrong on this slide. Don't just ask for a certain amount of money, state what you want to use the money. Highlight your financial plan for them to know what their money is funding.

When you back up your requests with valid reasons, it builds their trust and confidence in you. Also, they would take your plans more seriously.

Ensure you are specific with your requests; let your clients know exactly what you want. Don't waste time by going through corners, be direct. It gives the investors an impression that you have done your calculations and analysis very well. Also, it tells them that you didn't just come to call any amount of money because you feel you have convinced them.

Make your requests real. Don't ruin all you have planned by aiming higher than you need. Remember, they have heard your plans and projections. They can tell if you are trying to be over-demanding.

Most entrepreneurs with successful pitch decks used a pie chart or bar chart to state the distribution of money. This way, investors have an insight into the execution of funds.

Let the investors know your expectations when you are funded. Tell them the heights you will reach. They have to see if they are capable of adding more money in the future.

Why Invest Now and use of funds slide

These are the essential slides you need in your pitch deck presentation. Some specific businesses might require extra slides to introduce new things . Ensure there is cohesion among your slides, that is, one slide should lead to the next.

The next section will expose you to the things you should do and the ones you should avoid when creating your slides or presenting the contents on the pitch deck.

Do’s and Don’ts of Pitch Decks

While trying to create a perfect pitch deck presentation, there are some things you have to embrace and other things you have to avoid.

Do’s When Presenting

1. engage your audience.

While passing your information, engage your clients with narratives to express the problem, your solution to it, and how you want to go about it. Tell them how your plans will affect them.

Don't just read out everything like you are reading an English comprehension passage in front of a class. Ensure you carry the audience along as you explain the information on each slide.

Engaging the audience will get them to focus on you and follow the presentation from the start to the end. Also, engagement builds interests. They get more interested when they understand every bit of what you say.

Imagine you have to read this article without having examples to buttress my point? It can be daunting and tiresome. Tell short related stories in between your presentation to keep the conversation alive.

2. Strike a Balance Between Elaboration and Conciseness

As important as your content is, so is the way you present it to your audience. The style of presentation had made some entrepreneurs lose out on significant investments , even when they had the best plans and business models in possession.

How do your slides appear when creating your presentation? Do you over-deliver or under-deliver? Do you give out more or less than you should?

You need to strike a balance between saying too much and explaining yourself better. Don't cite instances unnecessarily.

If you have expressed yourself well on a slide, move on to the next slide without wasting much time. However, if you feel a narrative will do better in communicating your points, make it short, cohesive and relevant.

Don'ts When Presenting

1. don't base your presentation on pure statistics.

A presentation full of statistics will look like an account officer reading the company's financial report to the managing director. Can you imagine how boring that is? Yes, it is tiring.

Back up every stat you provide with a coherent narrative. Don't just focus on the statistics hoping that you are amusing the investors with 6-7 figures on the chart. Of course, you are, but narratives and life examples make it better.

Many people believe that you only need to engage your audience on slide one during the introduction. The truth is that you need to engage throughout the presentation, from the intro to the conclusion.

Statistics are vital but are not the only significant feature of a pitch deck presentation.

2. Don't Stare At the Slides While Presenting

Staring at the slides while presenting is a bad posture and shows a lack of confidence. Ensure your presentation is a conversational one , don't just stay glued to the slides while presenting. It is an inappropriate posture or body language for someone trying to win the heart of a group of people.

While presenting, move your eyes from the slides to the audience and vice versa at regular intervals . Doing this ensures that you engage them as your pitch deck presentation runs. Turning every minute to read from the slides can reduce the tempo and also bore the listeners.

When you address them without staring at the slides, it builds your confidence and reassures the audience that you know what you are saying . Also, it can clear doubts of improper preparation beforehand.

These financiers can also read what is on the slides. The essence of the presentation is for you to engage them.

Do’s When Designing Your Slides

1. reduce the texts on each slide.

When creating a pitch deck presentation, it is not advisable to choke your slides with texts . Make sure you can pass across the necessary information with little texts. Use lots of visuals like pictures, charts, screenshots, and short clips, to explain your plans in detail . Remember, long texts bore readers.

Likewise, while designing, strike a balance between elaboration and conciseness. It will help you a lot in engaging your audience throughout the presentation.

Also, use large font sizes and visible colors on the palette. It reduces the texts on each slide and makes your work legible.

2. Use Bullets to Introduce Critical Points

An excellent way to avoid stuffing your audience with texts is by bulletin. Use bullets on your slides, it organizes your work.

Don't just pack paragraphs together on the slides to present. In slides where you have to list things for your audience, don't separate them with commas. Instead, separate them with bullets to reduce the texts and give your workspace.

Stuffy slides are complex for the audience to comprehend. Your presentation has a short time frame, you wouldn't want to spend the whole time reading out long and boring paragraphs to the audience.

Cut them short with bullet points and make your presentation more enjoyable for you and your audience.

3. Add Your Contact Info

Imagine you meet a long-lost friend, exchange pleasantries, and fix a date to meet again, but you do not exchange contact details. There is a high possibility that you might not see each other for a long time and that the meeting will not hold. It is the same scenario when you don't include your contact details in your presentation.

Ensure you add your contact information at the end of the presentation slides so that your clients can always reach out after that meeting. Some clients probably have to bother with questions after the presentation; they need your contact info to reach out.

Furthermore, you can add a photo of yourself before the contact information. It gives your business a ‘face' that financiers can look up to when they need certain information.

One last thing, whatever contact details you use in your pitch deck presentation must be available all the time. Investors can quickly lose interest when they can not get a response on time, considering that you have competitors.

Don’ts When Designing Your Slides

1. avoid adding too many team associates.

In the team slide, where you have to introduce your team, introduce only the core members. Adding too many members can fill up the whole screen and leave the audience perplexed.

As you introduce your business plans and various backup data supporting your business idea, investors also want to know the main person captaining the ship.

Too many team members can make the mistake one for the other, especially when you have to add photos of each member alongside its description. For precision, the core members should not be more than seven. Anything above that is excessive.

How to Create a Pitch Deck in 3 Simple Steps

Knowing what a pitch deck presentation should entail is not enough, you need to know how to put them together.

Creating a pitch deck is easy if you have the necessary tools and templates. You can use free or paid pitch deck presentation templates to get one done quickly.

Some websites offer to create pitch decks for users such as Visme . Your pitch deck will be ready in a few minutes. Save yourself the stress of creating slides from scratch, you can pick from the templates available on the application. These templates are ready-made to suit different interests.

If you don't want to use a pitch deck website tool, you can create your slides from scratch. It can take your time, but you are sure to have what you want.

Another option is to hire the services of a freelance graphic designer in the event you do not have the graphic design skills needed to design killer pitch deck presentation slides. You can find these freelance graphic designers on freelance job websites such as Upwork, Fiverr, Guru, and Freelancer.

Here are the three steps you need to create the best pitch deck that appeals to investors and financiers.

Step 1: Choose a Pitch Deck Template

Templates are ready-made copies that you can use instead of creating from your pitch deck from scratch. There are lots of Pitch deck tools such as Google Slides, Visme, Canva, and Slidebean that help users create and design pitch decks. These tools provide tons of useful templates for users.

The first thing you need to do is to pick a template from the hundreds at your disposal. Avoid picking a template because you like it, you have to look for the one that suits your business model and contents. That is why there are different templates for different types of businesses.

In some cases, you might not find a perfect template for your business. The next best thing you can do is pick the closest you can get and modify it.

If you are not using a pitch deck tool, you can create your pitch deck presentation slides from scratch . You can use any graphic design software or the simple Microsoft PowerPoint to create your pitch deck from scratch.

Step 2: Customize your Pitch Deck Story

When you choose the template that fits into your business model, you can edit and customize it for better results. The template you pick is probably not the exact thing you want; that's why the edit option is available.

Most pitch deck software has editing tools to help you reshape your template to your actual desire. These tools are so diverse that you probably won't use them all before creating something attractive.

You can change anything you want to fit your style. Some apps even have the drag-and-drop function to ease your editing. With these tools, someone without foreknowledge of editing or presentation can even create something beautiful.

You can change font sizes and styles, texts and background colors, images and themes, and motion style of slides. You can add bitmap images from external sources to make the boring texts lively to read.

Furthermore, you can add animations, links, short video clips, and many more to beautify each slide. You can add, remove, replace, or rearrange slides the way you want.

This whole process won't take up a lot of your time if you use the right tools. It is immensely beneficial for you to do everything necessary to put out a perfect body of work. The pitch deck layout contributes to your chances of securing the funds.

Step 3: Download and Share with Investors

After customizing your pitch deck to a perfect taste, you can download it to your device. You can even share it online across different media using a link.

Pitch deck applications offer you a wealth of format options for download. You can download your pitch deck as an image to display the slides, side by side. Also, you can download it as a PDF format, or better still, as a PowerPoint file.

Another thing you can do with the finished pitch deck is that you can create a private link to share the pitch deck with specific people via mail.

There is the option of uploading it on the web to be available for people on search results on Google and other search engines. You can also put the presentation on the company's official website for the core members to access.

Insightful Pitch Deck Examples You Can Learn From

The process of creating a good pitch deck can be tiring. You need the inspiration to help you escape that dreadful fear stage and hit the right entrepreneurial mindset . Will my pitch deck presentation be a success or a failure?

There is no better way to escape the imposter syndrome that every entrepreneur faces than to get inspiration from companies who had successful pitch deck presentations. What is better than reverse-engineering the pitch deck presentation that successful companies like Facebook, CoinBase, Square, Uber, and Airbnb used to attract investors?

Here are some insightful pitch deck examples you can learn from.

Amount Raised: $500,000

Buffer Milestone Pitch Deck

Buffer is one of those awesome pitch decks that although does not hold much visual appeal but still won the hearts of investors. How did they achieve this? They had the captivating numbers to capture the mind of financiers.

Amount Raised: Seed – $3,000,000

Colaborative between Users, across experiences and devices

Cubeit is an app that helps users to get unique content from anywhere . The company developed a simple, short, and compelling story for a pitch deck presentation. The presentation got them about $3 million from clients, and that was how they got to where they are today.

3. Contently

Amount Raised: $9,000,000 | 2014

Contently pitch deck example

Contently is an American technology company that is based in New York City. They create software that helps companies and brands connect to freelance writers, videographers, editors, graphic designers, social media marketers, etc.

This widely-known company created a pitch deck to show investors what plans they have for the future. They got an amount of $9 million from financiers.

4. Frontapp

Amount Raised: $10,000,000 | 2016

Frontapp Pitch Deck

Frontapp is a company that handles the communication channels of its users. They manage their social media accounts, live chats, SMS, email address, etc. They created a pitch deck and focused on the critical numbers that are crucial to the business at that point. The pitch deck generated a sum of $10 million, and the rest is history.

Amount Raised: $600,000 | 2009

AirBnb Pitch Deck Example

Airbnb is a digital marketplace for people to discover places for different purposes. They can book these places through their mobile phones, tablets, computers, etc. It could be a suite for relaxation, a penthouse for vacation, or a room to spend the night.

The platform connects people across over 180 countries. Airbnb, as we know it today, was once a group of people with ideas and no funds. They tried a pitch deck and made over $500,000 from investors.

Amount Raised: 14 rounds – $11.5 bill

Uber’s Pitch Deck Example

Uber is a global transportation company that conveys users from their current location to their choice of destination with the help of online orders. It has its headquarters in California, United States of America.

The online cab company has undoubtedly made transportation easy over the years of operation. Not many people could jump into traffic all day. Uber saw this and decided to make things easy. They made a pitch deck from the start and raised close to $12 billion. Today, Uber operates in over 600 cities in the world.

7. Crew (fromely Ooomf)

Amount Raised: $10,000,000 | 2015

Ooomf crew pitch deck Example

Crew is another technology company that connects individuals and agencies with freelance designers, content creators, media accounts managers , etc. Crew has worked with big companies like Eventbrite, Tinder, Dropbox, etc.

Crew's founder used a simple but powerful pitch deck to communicate his ideas to the public. He didn't have to say too much, went straight to the point, and raised $10 million.

Amount Raised: Series D – $335,000,000

WeWork Pitch Deck Example

WeWork is an American company that is headquartered in New York City. The company provides workspaces for freelancers, entrepreneurs, small and large-scale businesses, enterprises , etc. It was founded in the year 2010.

They have been able to develop lots of workspaces and still want to build more. During the start, they created a pitch deck, showing the right things investors needed to see. Today, they are dominating their market.

Amount Raised: $30,000,000

Dwolla startup pitch deck

Dwolla is an American e-commerce company that provides a medium for online payments and mobile payments. It was founded in 2008. Dwolla helps users to send and receive funds from each other. It is located in Iowa.

Despite the massive and tight competition in the online payment system world, Dwolla still holds its stance. They are not the most successful, but they could attract financiers to the online payments industry with captivating ideas. They raised about $30 million from investors.

10. The Daily Hundred

Amount Raised: $1,000,000

Daily Hundred Pitch Deck Example

The Daily Hundred is an app that gives businesses the chance to compensate customers by encouraging product endorsements and micro-level brand advertisements. It produced this alluring pitch deck that not many investors could ignore.

This pitch deck covered everything about the business, from the past operations to the plans. They made $1 million from the presentation that year.

11. Mixpanel

Amount Raised: $65,000,000 | 2014

Mixpanel Pitch Deck

Mixpanel is an advanced platform available on the web and mobiles. They help businesses and enterprises grow by making them understand their users. Also, the company uses its products to track people's behavior.

They created their pitch deck by focusing the contents on incredible numbers. Mixpanel also showed investors the reasons why they are different from their competitors in the game. Note, they didn't shame their rivals; they only highlighted some differences between them in their favor.

12. LinkedIn

Amount Raised: $10,000,000 | 2004

LinkedIn Pitch Deck Example

Virtually everyone operating a mobile must have heard of LinkedIn. LinkedIn is a networking app where people get business connections, seek jobs, recruit remote workers, and find clients .

This app also helps businesses to expand networks across countries. It was founded in 2002 and is headquartered in California. Over the years, users have been able to acquire knowledge and skills and even get business opportunities. LinkedIn was able to raise about $10 million from investors.

13. Foursquare

Amount Raised: $1,350,000 | 2009

Foursquare Pitch Deck Example

Foursquare is a search-and-discover mobile app that satisfies user's quest to find visiting places . They provide personalized search results for users.

What the mobile application does is to recommend close places that you can see based on your current location. Also, they scan your browsing history data and orders to give you a clear choice. Interesting, isn't it? The operation is not an easy-to-explain one. For their pitch deck, they focused on explaining how the app renders its services.

14. Ad pushup

Amount Raised: Angel Round – $635,000

Adpushup fundraising deck first pitch

Ad pushup specializes in optimizing people's websites to increase the views rate and conversion rate of Ads. They also maximize the number of clicks without disturbing the visitors' user experience.

The company focused on the traction slide in their pitch deck presentation. This traction slide was peculiar to what they were introducing to their audience. They raised about $600k from financiers. You can impress your audience with great numbers.

15. WealthSimple

Amount Raised: Seed – $1,900,000

Wealthsimple is one of the premiers of digital financial advising.

WealthSimple is a new kind of financial counselor that is brilliant, diplomatic, human, and affordable. They help users eliminate the guesswork from future investments. With this, users are on the right track financially.

The company also helps users achieve new financial goals. They are one of the premiers of digital financial advising . Also, WealthSimple has been able to explain the concept of the application to people (in a layman’s way) with the help of a pitch deck.

16. Manpacks

Manpacks Pitch Deck Example

Manpacks is a digital service that delivers men's accessories, including grooming products, underwear , etc. These products are from popular brands like Gillette, PACT, Champion, Calvin Klein, Louis Vuitton, etc.

The company was able to get some traction over the years due to its friendly customer service experience. This method won the hearts of many investors, and they raised $500,000.

17. Snapchat

Amount Raised: Series C – $50,000,000

Snapchat business deck Example

Snapchat is everywhere today. Almost everyone has the Snapchat app on their mobile. The app allows users to make videos and pictures with different filters and themes. It operates as a social media application.

When Snapchat came, despite the social media apps dominating the market like Facebook and Twitter, Snapchat could still create its space from that world with its unique features. Snapchat proved its ability to dominate a part of social life by understanding the market. They raised $50 million from a pitch deck presentation.

Amount Raised: $120,000

Podozi pitch deck beauty tech that helps users find the right beauty products for people of different colors

Podozi is a beauty tech that helps users find the right beauty products for people of different colors . It is an online e-commerce platform based in Nigeria. The platform helps customers discover authentic and reliable beauty brands from all over the world. Also, customers enjoy new shopping experiences all the time.

During the pitch deck presentation, they acquired many photos of their target audience (women of color) to show them. It made it easy for the audience to understand their intentions in no time, and they got funded from different sources.

Podozi showed their target audience the working partnership they already had with big brands in their pitch deck presentation. It helped them attract funds from investors.

Amount Raised: Venture – $79,000,000

Linio Pitch Deck

Linio is like a business directory. It is an e-commerce company that offers various products online, ranging from gadgets and electronics to personal accessories .

The company was founded in 2012 in Mexico. Today, they work in Venezuela, Peru, Colombia, etc. Linio connects online retail services to the South-American markets.

20. Kompyte

Kompyte Pitch Deck Example

Kompyte is an intelligence website tool designed to reply to strategies used by its users' rivals . The tool aims to study the techniques that competitors use and quickly respond to them.

Using high-resolution photos, Kompyte explained the concept of their services smoothly and shortly. In this case, visuals did the most work here.

21. Launchrock

Amount Raised: $800,000

Launchrock Pitch Deck Example

Launchrock is a digital platform that allows users to create advertisement pages for their products and services with special tools . It helps its users compensate other people for advertising their products through different social media networks and email.

It was launched in 2011 in Philadelphia, United States of America. Launchrock used a short and straightforward pitch deck for its fundraising activities.

Amount Raised: Angel Round – $270,000

Castle Pitch Deck helps landlords and landladies to manage their rental homes

Castle helps landlords and landladies to manage their rental homes. It finds tenants, secures the rent dues, and oversees the affairs of the houses, helping reduce the burdens of property owners. The software was able to develop a solution that is quite different from what is dominating the market over the years. It enabled them to seize the attention of the audience right from the pitch deck presentation.

23. Intercom

Amount Raised: $600,000

Intercom Pitch Deck Example

Intercom is an American software company that provides a messaging channel for business. It is a platform that makes it easier for businesses to communicate with their new and existing customers personally.

You can use the platform to communicate through different social media accounts and email addresses. This famous company did not start big, the owners could craft a top-notch pitch deck that assisted the fundraising.

Amount Raised: $20,000,000

Pendo Pitch Deck Example

Pendo is a company that provides a digital platform for businesses and organizations to upgrade the product usage experience .

With this platform, companies can track customers' reviews and impressions, get feedback and provide solutions to their problems, all within one application.

Pendo created a pitch deck and raised $20 million! The pitch deck painted a future that is unavoidable for everyone and provided the necessary solution to the problems in the market.

Amount Raised: $4,230,000 till date – deck used to raise $200,000

Mandaê Pitch Deck Example

Mandaê is a mobile app that helps Brazilians ship their goods. The company collaborates with postal services and other exclusive transporters that are not available for everybody (an add-on for Brazilians).

They created a powerful pitch deck that introduced the perfect solutions to inevitable problems, a strong team ready to solve the issues, and great numbers to back up their plans. They raised about $200,000 from prospective investors and materialized the beautiful plans they had.

26. Gaia Design

Amount Raised: $2,850,000

Gaia Design, is a Mexican online store Pitch Deck

Gaia Design, a Mexican online store, sells beautiful furniture and home accessories at considerable prices . They make quality products that are available for every Mexican household.

The pitch deck might seem challenging to understand due to language barriers, but you can learn a lot from the pitch deck layout. Gaia Design was able to categorize the information into slides without stuffing each of them. Their target audience understood the messages, and they got funded with above $2.6 million.

Startup Pitch Decks FAQ

The length of your pitch deck presentation is one question that business owners regularly ask. There is no rule guiding the size. But with the wealth of past experiences available on the internet, it is advisable to make your pitch deck as short as possible.  The minimum number of slides you should have is 10, while the maximum number is 20. You can exceed the maximum of 20 but it has to be because it is worth it.  Depending on the type of business you operate, the number of slides you want to use for your pitch deck will vary from another. Business owners with the assistant of professionals determine what each slide contains. Ideally, the pitch deck should be as brief as possible to avoid unnecessary information. Although you want to maintain a few slides on your pitch deck, you must be very careful not to stuff each slide with contents. If 13 slides can explain everything about your business without stuffing the slides, go ahead to use 13. You don't need to shrink the number of slides at the expense of the overall organization. Also, irrespective of the number of slides you have, your presentation should not be more than 18-20 minutes. It would be best if you did everything needed within that time frame. If the audience wants you to stretch it, then it is okay.

What makes an effective pitch deck are a compelling story, conciseness, conversational tone, and engaging slides.  You must be brief with the contents of the slides and the presentation. Your aim for a pitch deck presentation is to introduce your business models and projections to financiers and get them interested in funding your ideas. Avoid boring them with information that is not needed at the moment. While presenting, you must be able to tell a convincing narrative. It is what determines if the audience will yield to your requests. Your ultimate goal is to convince your audience to fund your business . You do this by showing them all the benefits associated with it. It makes the difference between you and other entrepreneurs. Your tone while addressing the audience should be conversational. Don't read out the contents on the slide like someone reading out a novel. Remember, you are trying to convince people. You must carry them along while explaining what you have on the slides. Keep your slides engaging, one slide must link to the next. It makes your presentation organized and understandable.

The cost of buying a pitch deck depends on the professional approach. The prices of different pitch deck templates vary depending on the quality.  Hiring a designer to build a pitch deck for you will also cost you some money. The more experienced the designer, the more it will cost. You can opt to build a pitch deck yourself using free or paid pitch deck templates from websites such as Visme, it is fast and cheap that way. However, it might not be as perfect as what a professional graphic designer will create. Before buying a pitch deck, do your research first. Compare the range of prices from different individuals and agencies.  According to SlideGenuis , the cost of a pitch deck can be split into three categories: the low-end pitch deck, mid-range presentation design, and the upper-end presentation services. The low-end pitch deck costs between $1,000 to $3,000 and is suitable for those who want to revamp their existing pitch deck or create from scratch at a cheap price. At this price range, you can expect to get the bare quality.  The mid-range presentation design costs between $3,000 to $10,000 and the upper end presentation services cost $10,000 to $50,000. There is a huge difference between these two categories, the upper-end presentation services give you better appeal and a more refined corporate identity. Although you can hire freelancer designs from Upwork and Fiverr at a much lower price, you will hardly find pitch deck experts but just designers who can do a good job. Since your pitch deck is not just any design but one that has the potential to bring lots of capital for your business, investing in quality pitch deck services is worth it.

The financials in your pitch deck should include your present performances, plans, and projections. You can employ the use of bar and pie charts, histograms, tables, and other charts in a slide.  Your pitch deck should show the predictable monthly or annual gross and net profits. Show financials where the models you are proposing worked out as planned. Also, you can include your cash flow statement and financial projections.

Ready to Communicate Your Business Idea in Your Pitch Deck?

The pitch deck presentation is one of the best ways to introduce your business plans to potential investors. Over the years, many startups have used pitch decks to get funds from financiers for their businesses.

Many of these companies have grown to become giants in their fields. They are hardly recognizable from the companies that they were when they presented the pitch deck. Some good examples are Facebook, Square, Uber, WeWork, Airbnb, and Snapchat.

After reading this article, you are just about set to communicate your business idea into a pitch deck. The only factor delaying that is your action.

Perhaps you have tried communicating your business idea in your pitch deck with little success before. With the advantage of knowing the do’s, don’ts, and best practices of a pitch deck, what is included in the pitch deck, and insightful examples you can get inspiration from, you stand a better chance of securing the funding you need.

A pitch deck is a vital tool for getting funding from investors. How you create a pitch deck, the designs you use are just as important as the message you want to convey. Use high-quality and professional pitch deck designs even if it is going to cost you more.

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Martin luenendonk.

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Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

What is a pitch deck?

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Table of contents

What is a pitch deck a quick guide.

A pitch deck is a presentation that provides an overview of a business, startup, or project to potential investors, partners, or stakeholders. It is typically a concise and visually engaging document that outlines key information — with the goal to communicate a compelling story about a project or new business and convince the audience of its viability and potential for success.

Pitch deck basics

A pitch deck, often considered the cornerstone of entrepreneur and investor communication, is a brief and visually compelling way to create a presentation that overviews your business. This invaluable tool provides a snapshot of your company's value proposition, market analysis, product details, and more. It's your golden ticket to securing the interest and backing of potential investors.

Understanding how a pitch deck works

Think of your pitch deck as your company's story condensed into a powerful narrative, the quintessence of your venture told through compelling visuals and concise text. This tool communicates the "what" and the "why" behind your business. It conveys your mission, vision, and strategy in an easily digestible format, ideally leaving investors intrigued and keen to know more.

What are the components of a typical pitch deck?

An effective pitch deck typically consists of the following elements:

Introduction : The essence of your company — what it is and what it does.

Team : Details about the skilled people driving your venture.

Problem : The issue your product or service aims to address.

Solution : Your unique value proposition.

Market analysis : Your target audience and market size.

Product : In-depth details about your product or service.

Business model : How you intend to make money.

Marketing and sales strategy : Your plan to attract and retain customers.

Financials : Current performance and future projections.

Ask : Your request from investors, whether it's funding, advice, or partnerships.

Advantages of making a pitch deck

The overall goal is to capture the audience's interest and generate enough enthusiasm for them to want to learn more or potentially invest in the business. A well-constructed pitch deck offers multiple benefits:

Clarity : By distilling your business into a pitch deck, you understand your venture more clearly, helping you articulate your vision effectively.

Investor attraction : An engaging pitch deck is a magnet for investors. It communicates critical details about your business and demonstrates your professionalism and commitment.

Guidance : A pitch deck provides a roadmap for investor presentations, guiding the flow of conversation and ensuring key points are addressed.

Successful pitch deck examples

To better understand how a good pitch deck should look, here are examples of 3 successful SaaS companies with great pitch decks:

Airbnb : Airbnb's original pitch deck succinctly outlined its unique value proposition, market analysis, and growth strategy. It effectively showcased their novel solution to a widespread problem, capturing investor interest.

Slack : Slack's pitch deck focused heavily on their product, using powerful visuals and simple explanations to communicate their platform's benefits. They underscored their unique selling points, clearly differentiating themselves from competitors.

Zendesk : Zendesk's pitch deck is a testament to the power of storytelling. They successfully used a narrative approach to guide potential investors through their customer service solution, making their proposition highly relatable.

How to make a pitch deck

Creating a compelling pitch deck involves thoughtful design, clear writing, and strategic storytelling. Here are some steps to guide you:

Understand your audience : Understand your potential investors' interests and concerns to tailor your pitch deck effectively.

Define your structure : Outline your deck using the key components mentioned earlier. This will serve as your pitch deck template .

Create your content : Keep your text succinct and impactful. Use data to support your statements and weave a compelling story around your business.

Design your slides : Use a clean, professional design. Leverage visuals and infographics to communicate complex information.

Refine and practice : Revise your deck, seek feedback, and practice your delivery. Remember, your pitch deck is not just a document — it's a presentation.

Tips and best practices when making a pitch deck

Less is more : Avoid cluttering your slides with text. Stick to key points and let your oral presentation fill in the details.

Consistency is key : Maintain a consistent design throughout your deck. This includes colors, fonts, visuals, and tone of voice.

Data-driven : Back your claims with relevant data. This demonstrates market understanding and adds credibility to your statements.

Tell a story : People connect with stories. Weave a narrative around your business journey, from the problem you're solving to the solution you're offering and your vision for the future.

Call to action : Make sure to include a clear 'ask'. Whether you're seeking funding, partnerships, or advice, be specific about what you want from your audience.

Creating a pitch deck might initially seem daunting, but with the right approach and tools, you can craft a compelling presentation that captures your audience's attention and leaves a lasting impression. Remember, your pitch deck reflects your business vision — it should not just inform but also inspire. Happy crafting!

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Learn how to create a winning pitch deck for investors, customers, and partners. Discover the key elements and common mistakes to avoid in a concise and engaging guide.

December 14, 2023

A pitch deck is a concise presentation that outlines the problem, the solution, and the company's path to success. This presentation can serve different purposes, and in this article, we will provide an overview of all of them.

To create an effective pitch deck, it is important to include key elements such as a brief introduction, a problem statement, a solution statement, a market analysis, a business model, a marketing plan, and financial projections. Each of these elements should be presented clearly and concisely, using persuasive language and compelling visuals to convey the company's unique value proposition.

By understanding what a pitch deck is and what it includes, entrepreneurs can create a pitch deck that captures the attention of relevant stakeholders and provides them with important information about the company's goals and potential for success.

Infographic: What Is A Pitch Deck / Pitch Deck Definition

The Importance of a Pitch Deck for Your Startup

Pitch decks are an essential tool for entrepreneurs looking to raise capital, attract partnerships, or communicate their business idea or plan to potential investors or customers. Simply put, a pitch deck is a visual presentation that summarizes the key aspects of a business idea or plan. But what is a pitch deck and why is it so important?

A pitch deck is a document that provides a clear and concise overview of a business idea or plan. It typically includes slides that cover key topics such as the problem/opportunity, solution, market, business model, team, and financial projections. The purpose of a pitch deck is to provide potential investors or partners with a quick and engaging way to understand a business and its potential.

But a pitch deck is more than just a summary of a business plan. It's an opportunity for entrepreneurs to tell a compelling story about their business and differentiate themselves from competitors. A well-crafted pitch deck can help entrepreneurs stand out in a crowded market, attract investment or partnerships, and refine their strategy and communication skills.

So why is a pitch deck important? Firstly, a pitch deck helps entrepreneurs communicate their business idea or plan quickly and effectively. In today's fast-paced business environment, it's important to be able to communicate your vision and value proposition in a clear and concise way. A pitch deck provides a structured and engaging way to do this.

Secondly, a pitch deck can help entrepreneurs attract investment or partnerships. Pitch decks are often used by entrepreneurs to pitch their business to potential investors or partners, with the aim of securing funding or forming strategic alliances. A well-crafted pitch deck can help entrepreneurs make a strong case for their business and build credibility with potential investors or partners.

Finally, a pitch deck can help entrepreneurs refine their business model and strategy. Creating a pitch deck requires entrepreneurs to focus on the most important aspects of their business and articulate them in a clear and concise way. This can help entrepreneurs identify gaps or weaknesses in their business, refine their strategy, and develop a compelling story that resonates with their audience.

In summary, a pitch deck is a visual presentation that summarizes the key aspects of a business idea or plan. It's an essential tool for entrepreneurs looking to communicate their vision, attract investment or partnerships, refine their strategy and communication skills, and seek guidance from business consultants .

Purpose of a Pitch Deck

A pitch deck is an essential tool for startups. Its purpose is to present the company's strengths and goals in a concise and easy-to-understand manner. A pitch deck can serve several purposes:

Infographic: Purpose Of A Pitch Deck

Raise Capital

A pitch deck is primarily used to persuade investors to invest in a startup's product or service. It presents the company's strengths, goals, business model, and value proposition in a concise and easy-to-understand manner. The deck should be visually appealing and compelling while highlighting the potential of the startup and how it can benefit from the investment. If you’d like to learn more about how to get your pitch deck in the hands of investors, take a look at How to send Pitch Decks to investors?

Attract New Customers, Partners, or Employees

A well-crafted pitch deck can also help a startup attract new customers, partners, or employees. By presenting the company's unique value proposition, it can gain the attention of potential customers or partners who may be interested in working with the startup. Additionally, the pitch deck can highlight the company's growth potential, which can attract talented employees who see the potential for career growth within the company.

Gain Media Attention

A pitch deck can be used to gain media attention and increase the startup's visibility. By presenting a comprehensive and well-crafted pitch deck, the startup can demonstrate its potential to the media, which can lead to press coverage, interviews, and other media opportunities. This can help the startup reach a wider audience and attract potential investors.

Validate Business Model and Value Proposition

A pitch deck can be used as validation for startups and for a value proposition. By presenting the deck to customers and partners, the startup can gather feedback and make adjustments to its strategy. This can help the startup refine its product or service and ensure that it meets the needs of its target market.

Internal Communication

Finally, a pitch deck can be a useful tool for internal communication. By creating a pitch deck, a startup can clarify its goals and priorities and ensure that everyone is aligned with the company's vision. The deck can be used to communicate the company's strategy, growth potential, and other important information to employees, which can help them stay motivated and work towards the company's goals.

Ultimately, a pitch deck is a versatile and essential tool for any startup. By creating a well-crafted pitch deck that effectively communicates the company's value proposition and potential, startups can achieve their business goals, gain new customers and partners, and attract investment.

Pitch Deck Outline

A pitch deck typically includes a combination of a presentation, slide show, and brochure that covers all aspects of the company. The components of a pitch deck that are necessary to convey the company's value proposition are as follows:

Infographic: Pitch Deck Outline

  • Introduction : A brief introduction that provides an overview of the company, its history, and its mission.
  • Problem statement : A clear and concise statement of the problem that the company is trying to solve.
  • Solution statement: A description of the company's solution to the problem, highlighting the unique value proposition of the product.
  • Market analysis : An analysis of the market opportunity for the company's solution, including size, growth potential, and competition.
  • Business model : A description of the company's business model, including how it generates revenue, the cost structure, and the pricing strategy.
  • Traction slide: A plan for how the company will reach its target audience, including the channels it will use, the cost per acquisition, and the ROI.
  • Financial projections : Financial projections that demonstrate the potential for growth, including revenue, expenses, and profitability.
  • Competition slide : A slide that analyzes the competition, highlighting the company's unique selling proposition and how it compares to other solutions in the market.
  • Team slide : A slide that introduces the team, highlighting their experience, skills, and qualifications.
  • Investment slide : The investment slide is used to outline the amount of capital needed, explain how it will be used, and highlight existing investors and their trust in the company.

A successful pitch deck should be visually appealing, using persuasive language and compelling visuals to convey the company's value proposition. It should be concise and engaging, allowing potential investors to understand how the product or service will benefit them or their company. By presenting a comprehensive and well-thought-out pitch deck, startups can demonstrate the potential of their company and how it can benefit from investment.

Ultimately, creating an effective pitch deck requires understanding the key elements that are necessary to convey the company's value proposition. By following the guidelines and including all the necessary components, startups can create a pitch deck that captures the attention of potential investors, engages them with the company's unique value proposition, and persuades them to invest in the company.

The aim of pitch deck creation is to convince investors to invest in the company by creating an emotional connection with the potential client through clear and concise content. By utilizing pitch training services , entrepreneurs can refine their pitch deck and improve their chances of success in securing investments.

The pitch deck needs to be able to answer the following questions:

When creating a pitch deck, it is important to not only answer the five key questions listed in the selection, but also to address any potential concerns or objections that investors may have. Here are some additional questions to consider:

  • What is the total addressable market for your product/service?
  • Who is your target customer?
  • What are your key metrics for success?
  • What are the risks associated with your business and how do you plan to mitigate them?
  • What is your timeline for achieving key milestones?
  • Who is on your team and what are their qualifications?
  • What previous successes have you had in the industry?
  • What is your exit strategy for investors?

Remember, the purpose of a pitch deck is to tell a compelling story about your business and differentiate yourself from competitors. Use persuasive language and compelling visuals to convey the unique value proposition of your company and address any potential concerns or objections that investors may have. Be concise, but also thorough in your presentation of the key aspects of your business. Following a pitch deck outline and structure guide can also help ensure that you cover all of the important topics in a clear and concise manner.

How to Tailor Your Pitch Deck for Different Audiences

Tailoring your pitch deck for different audiences can help you make a greater impact and increase your chances of success. Here are some tips for tailoring your pitch deck for different audiences:

Infographic: Pitch Deck Definition

Potential Investors

When pitching to potential investors, it's important to focus on the financials and the potential for return on investment. Make sure your pitch deck includes financial projections, market analysis, and a clear explanation of how the investment will be used to achieve your goals. Tailor your presentation to the specific interests and risk tolerance of the investors you are pitching to.

When pitching to potential customers, it's important to focus on the benefits and unique value proposition of your product or service, based on startup market research . Make sure your pitch deck includes a clear explanation of how your product or service solves a problem or meets a need that your customers have. Use visuals and real-world examples to demonstrate the benefits of your product or service.

When pitching to potential partners, it's important to focus on the potential for mutual benefit and how your partnership can help both parties achieve their goals. Make sure your pitch deck includes a clear explanation of how your partnership can help your partner reach their goals and how their partnership can help you reach yours. Use visuals and case studies to demonstrate the benefits of partnering with your company.

When pitching to potential employees, it's important to focus on the growth potential and unique culture of your company. Make sure your pitch deck includes a clear explanation of how your company is different from other companies in the industry and how you provide opportunities for career growth and development. Use visuals and testimonials from current employees to demonstrate the benefits of working for your company.

By tailoring your pitch deck to different audiences, you can increase your chances of success and make a greater impact with your presentation. Remember to focus on the specific interests and needs of each audience and use persuasive language and compelling visuals to convey your message.

Essential Elements of a Winning Pitch Deck

While the needs of every business are unique and specific to their goals, certain elements can help you achieve success. Our winning pitch deck elements will give you a clear idea of what your pitch deck should include. You can add more features, but including these elements will help you stand out.

Infographic: Essential Elements Of A Winning Pitch Deck

1. Have a Catchy Business Vision

Your vision is the soul of your idea. Therefore, you need to make this statement as expressive as possible. Keep it short and simple; make it a one-line sentence to summarize your brand. For example:

  • L'Oréal Paris: "Because You're Worth It."
  • MasterCard: "There are some things money can't buy. For everything else, there's MasterCard."

Think of it as a short tweet to express your sudden thought. But you need to be creative and open-minded to design a catchy tagline that will reflect your vision in the best way. Just keep in mind that people should be able to remember this part even if they miss out on the presentation. 2. Highlight the Problem and its Intensity

The success of your idea or brand depends on the scale of the problem it promises to solve. Perhaps your product solves a pressing issue in society, or maybe you have a better solution than the already available products in the market. Therefore, you need to highlight the problem that consumers are facing, its intensity, and the dire need for its solution. This is where investors can see their money making more money.

Be specific about the problem and add recent statistics to paint a better picture for the investors.

3. Equip Your Solution with Graphical Presentation

Now is the time to introduce the star solution of the evening: your product. Talk about the benefits your idea or product can bring to consumers' lives. Develop your storyline by highlighting the major problem faced by a large population, and then explain how your product is the only solution for people.

It is advisable to add pictures and appealing graphics to attract the audience's attention because people tend to remember images more than long speeches.

4. Present Your Company's Business Model with Planned Strategies

This business model slide from deck will explain the capacity of your business to generate profit and benefit investors, owners, and consumers together. Here, you can highlight the advanced strategies that your business will employ to bring better and bigger profits. You can also explain the monthly growth since you first opened your doors to consumers.

The main goal is to show investors the huge opportunity that should not be ignored at any cost, along with the least possible risk scenario.

5. Highlight the Expertise of Your Team Members

Your team members are the driving force of your mission and vision. They are the key ingredient in your recipe, so don't just mention your team members; highlight why they are the right people for the job. You can briefly talk about their past experiences and their capabilities to achieve the set targets in this slide from deck .

6. Explain Planned Marketing Strategies

Customers are the lifeblood of any business, so it's important to explain how you plan to attract them. Describe your marketing and sales plan, highlighting key tactics that you have in store. You can also emphasize how your strategy will have a greater impact than your competitors. Explain your sales channels and methods to ensure that your brand gets the attention it deserves.

7. Strategy to Tackle Competition

Underestimating your competitors is the biggest mistake that many startups make. You don't have to directly target your competitors, but you should show how your product is different from existing solutions and how it changes the present scenario despite the intense competition. Explain your uniqueness and why customers would prefer your brand over others.

8. Talk about Investment Including Usage Schemes

The whole purpose of a pitch deck is to secure the investment you need to bring your vision to life. Explain how much capital you need and why, and describe how you plan to utilize the funded amount. You can also mention your existing investors and why they trust you, which can motivate others to trust you as well.

Now you know what a pitch deck is, its definition, and what elements should be included in it.

Common Mistakes to Avoid in a Pitch Deck

Creating a pitch deck can be a daunting task, especially if you are new to the process. However, it's important to avoid common mistakes that can detract from your message and undermine the effectiveness of your presentation. Here are some common mistakes to avoid when creating a pitch deck:

Infographic: Common Mistakes To Avoid In A Pitch Deck

1. Lack of Clarity

One of the most common mistakes entrepreneurs make when creating a pitch deck is failing to communicate their message clearly. A pitch deck should be concise and easy to understand, with each slide highlighting a key point or idea. Avoid using jargon or technical language that may confuse or alienate your audience. Instead, use simple, easy-to-understand language and visuals to convey your message.

2. Failing to Address the Problem

The problem your startup solves is the foundation of your pitch deck. Failing to address the problem clearly and effectively can make it difficult for investors to understand the value of your product or service. Make sure that your pitch deck clearly defines the problem and highlights its impact on consumers or the market.

3. Ignoring the Competition

Ignoring the competition is a common mistake that can undermine the effectiveness of your pitch deck. Investors want to know that you have a clear understanding of the competitive landscape and have a plan to differentiate your product or service from others in the market. Make sure that your pitch deck includes a competitive analysis that highlights your unique value proposition and how it compares to other solutions in the market.

4. Overcomplicating Financial Projections

Financial projections are an important part of any pitch deck, but overcomplicating them can be a mistake. Avoid presenting financial projections that are too complex or difficult to understand. Instead, focus on presenting financial projections that are realistic and based on sound assumptions. Make sure to clearly explain your revenue model and how you plan to generate revenue.

5. Failing to Highlight the Team

Your team is a key part of your startup's success, and failing to highlight their expertise and experience can be a mistake. Make sure that your pitch deck includes a slide that introduces your team and highlights their qualifications and experience. This can help build credibility and establish trust with potential investors.

6. Neglecting to Tell a Compelling Story

A pitch deck is more than just a collection of slides; it's an opportunity to tell a compelling story about your startup and its potential for success. Failing to tell a compelling story can make it difficult for investors to connect with your message and see the value of your product or service. Make sure that your pitch deck tells a story that is engaging, persuasive, and memorable.

7. Using Poor Quality Visuals

Visuals are an important part of any pitch deck, but using poor quality visuals can detract from your message and undermine the effectiveness of your presentation. Make sure that your pitch deck includes high-quality visuals that are clear, easy to understand, and visually appealing. Use charts, graphs, and images to support your message and make it easier for investors to understand your key points.

8. Failing to Practice

Finally, failing to practice your pitch can be a mistake. Practice is essential for delivering a pitch that is confident, persuasive, and effective. Make sure to practice your pitch in front of colleagues, friends, or family members to get feedback and improve your delivery. This can help you refine your message and deliver a pitch that resonates with potential investors.

In summary, creating a pitch deck requires careful planning, attention to detail, and a clear understanding of your audience and message. Avoiding these common mistakes can help you create a pitch deck that is engaging, persuasive, and effective in securing the investment you need to grow your startup.

The Importance of Storytelling in a Pitch Deck

When it comes to pitching your business idea or plan, storytelling can be a powerful tool to capture the attention and imagination of potential investors or partners. Storytelling can help you connect with your audience on an emotional level and make your presentation more engaging and memorable.

Here are some reasons why storytelling is important in a pitch deck:

Infographic: Importance Of Storytelling In A Pitch Deck

1. It Helps You Stand Out

There are likely many other startups or businesses vying for the attention of potential investors or partners. By telling a compelling story about your business, you can differentiate yourself from competitors and make a lasting impression on your audience.

2. It Makes Your Presentation More Memorable

Research has shown that people are more likely to remember stories than facts or statistics alone. By incorporating storytelling into your pitch deck, you can make your presentation more memorable and increase the likelihood that your audience will remember key aspects of your business.

3. It Can Help You Connect With Your Audience

Storytelling can be a powerful way to connect with your audience on an emotional level. By sharing personal anecdotes or stories that illustrate the impact of your business, you can help your audience see the human side of your company and build a connection with them.

4. It Helps You Communicate Your Unique Value Proposition

Storytelling can also help you communicate your unique value proposition in a clear and compelling way. By using storytelling techniques to illustrate the problem your business solves and the benefits it provides, you can help your audience understand why your business is different from others in the market.

When incorporating storytelling into your pitch deck, it's important to keep a few key tips in mind:

  • Keep it simple: Your story should be easy to understand and follow.
  • Be authentic: Share stories that are true and genuine.
  • Keep it concise: Your story should be short and to the point, focusing on the key aspects of your business that you want to communicate.

By using storytelling techniques in your pitch deck, you can make your presentation more engaging, memorable, and effective at communicating your unique value proposition.

If anyone asks "what is a pitch deck" or about the definition of a pitch deck, you can easily answer. A pitch deck is an investor's first impression of your startup. It needs to be compelling enough to convince them that it is worth investing in your company.

This is why it's essential for founders to ensure that the deck they are presenting is impeccable and leaves no room for questions. The best way to do this is by making sure that the deck reflects the investor's interests and risk tolerance. This way, investors will know that their money will be safe with you and you will be able to successfully scale your startup.

Investors are a crucial part of the success of any startup. They not only provide monetary support, but they also have a wealth of knowledge and connections that can help build up your business. In return, investors want to see a return on their investment, which could come in the form of equity in your company or by taking interest from dividends from your company's profits.

Startups often find it challenging to scale. They want to reach more customers, but they struggle to convert enough leads into sales. This is where a pitch deck comes in. The pitch deck is your road map for how to achieve success and your key promotional and marketing tool.

To ensure you get the most out of your pitch deck, make sure it has impactful visuals and compelling copy to capture the attention of investors or potential customers at first glance.

Infographic: What Is A Pitch Deck

Key Takeaways

A pitch deck is a versatile tool that can be used to communicate a startup's value proposition, potential, and goals to stakeholders such as investors, customers, and employees.

A well-crafted pitch deck should include key components such as an introduction, problem statement, solution statement, market analysis, business model, traction plan, financial projections, competition analysis, team introduction, and investment plan.

Tailoring a pitch deck to different audiences can increase its effectiveness. When pitching to investors, focus on financials and potential ROI. When pitching to customers, focus on the benefits and unique value proposition of the product. When pitching to partners, focus on mutual benefit. When pitching to employees, focus on the growth potential and unique culture of the company.

Common mistakes to avoid in a pitch deck include lack of clarity, ignoring the competition, overcomplicating financial projections, neglecting to tell a compelling story, and using poor quality visuals.

Storytelling can be a powerful tool in a pitch deck. It can help the audience connect with the startup on an emotional level, make the presentation more memorable, and communicate the unique value proposition in a clear and compelling way.

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Answers, To The Most Asked Questions

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What is a Pitch Deck & What Makes It Fundable (+Examples)

Learn about the definition of a pitch deck, what it includes, types of pitch decks. Get examples , templates , and tools to make a good winning pitch deck.

pitch presentation definition

Dominika Krukowska

8 minute read

What is an executive summary

Short answer

What is a pitch deck.

A pitch deck is a presentation showcasing your plan for a new business to investors or VC funds. Pitch decks are used fo r in-person presentations or as reading material. The purpose of a pitch deck is to convince investors to fund your endeavor.

A good pitch deck should include a clear definition of the problem you tackle, your unique solution, a compelling business model, and a go-to-market strategy.

What does a pitch deck look like?

There are many ways to put together a pitch deck, but most pitch decks will pretty much look the same - a 10-20 slides presentation with brand colors and visuals depicting atmosphere, a product or data.

Yet to stand out you have to do things differently.

Below is an example of what an outstanding deck looks like - a modern web story with multimedia and interactive content.

99% of pitch decks fail. Yours will likely fail too.

Pitch decks can feel intimidating because so much depends on this single document (especially if it's your first one).

Even if you’re not intimidated (good for you!) and you’re a true magician when pitching your business idea face-to-face, some investors nowadays ask for your deck by email as a preliminary step before they ever bring you into their office to meet them.

The challenge is making a self-sufficient deck that brings your idea and enthusiasm to life without your in-person help.

In this article, you’ll learn all there is to know about pitch decks, what they’re used for, who needs them, and how to make your own world-class deck as well as the effort and resources it will require.

By the end of this article, you’ll have critical information for success that 9 out of 10 of your peers don’t have.

What is the purpose of using a pitch deck?

The main purpose of a pitch deck is to pique the interest of potential investors. The main challenge of a pitch deck is NOT getting investor buy-in , but rather avoiding being disqualified right then and there.

It’s a common mistake to think that a pitch deck is supposed to persuade investors to invest in your startup, project, or business idea, but in reality that’s still a ways away. You have to be considered for evaluation first.

Every investor or VC has their own investment criteria, and since investors are drowned by people asking for their money they are looking to disqualify you based on those criteria.

In the words of Gordon Miller , an entrepreneur and investor, “Investors aren’t looking to say “Yes”, they are looking to say “No.””

Who needs a pitch deck?

Pitch decks are used by startup founders or entrepreneurs to seek funding for their business ventures by showing high growth potential and a strategy for scaling their business (fast).

Who does NOT need a pitch deck?

1) You do not need a pitch deck if you don’t have any of the following planned out in detail:

A business model

Market analysis

Competitive analysis

Costs of building your business

A growth plan

A GTM (go-to-market) strategy

If you don’t have all of the above then no investor will take you, so don’t bother.

2) You don’t need a pitch deck if your business is too specific so that you have to hand-pick a handful of very particular investors. In that case, you should talk to them and prepare a document tailored to their specification.

3) You don’t need a pitch deck if you can fund your business on your own , whether through your own capital or because your business is already generating revenue (any money you take from investors will dilute your holdings in your company).

4) If you’re looking to close business deals and acquire new clients. Then you need a sales pitch deck or a product pitch deck, not to be confused with a pitch deck for investors.

What does a pitch deck include?

Some investors can be very particular about the pitch deck structure that they expect to see. Whenever possible, you should clarify the outline with potential investors and build your pitch deck accordingly.

That said, there are still some basic slides that are to be expected by most investors and VCs.

10 basic slides 99% of investors will require from you:


The problem

Your solution

Market size and opportunity

Business and revenue model

Traction and validation

Marketing strategy

Team (authority, experience, and skills)

Investment and use of funds

For more information on this go read our post on the the nitty gritty details of what to include in a pitch deck .

Here's our recommended pitch deck storyline:

How to write a pitch deck storyline

1) Unique Value Proposition

  • What do you solve?
  • What differentiates you?

2) Big idea (elevator pitch)

  • What is the world like before your solution?
  • What is the world like after your solution?
  • Why are you uniquely positioned to succeed?
  • What pain points are prospects experiencing?
  • What are the financial and emotional costs?
  • What shortcomings do the current solutions have?

4) Solution

  • What do you usually do?
  • How does your solution solve people's pain?
  • What's uniquely valuable in your solution?
  • What's the competitive landscape like?
  • How do you intend to disrupt it?
  • How is it all measured in numbers?

6) Business plan (hard numbers)

  • How are you going to make money?
  • How are you going to scale your business?
  • How can you do it better with more money?

7) How much? Why you? Why now?

  • How much funding do you need?
  • Why is your team the only one for the job?
  • Why is it the time to invest now (or never)?

8) Next step

  • What (small) commitment do you ask for?
  • How can the reader take action?
  • What happens if they fail to act now?

What makes a good pitch deck?

A good pitch deck gets straight to the point. Be clear and upfront about what you bring to the table and why your investors should care. You should back up any claims you make with hard data and wrap it all up in a captivating narrative .

An effective pitch deck should showcase deep knowledge of your industry and market, but deliver it in simple terms that any person with only basic knowledge of your industry will understand.

Michael Wolfe , a startup founder, entrepreneur, and investor says any good pitch deck should have a straightforward format to it. He says:

“The best pitch decks portray:

This is what we are doing.

This is how we are going to do it.

We can do it better if we get some money in.

This thing is going to happen with or without you.

Are you in or are you out?”

If you’re ready to start making your pitch deck you may want to visit our extensive guide on how to create a pitch deck ➜

According to Michael Wolfe, “The best pitch decks don't feel like they were created for the benefit of venture capitalists. They feel like an outgrowth of the work the startup is already doing.”

So, the preliminary rule is: never create pitch decks with the primary purpose of impressing investors. Instead, use the content you already have to persuade investors to give you funding.

Create a sense of urgency by showing that you’re going to scale your business with or without their support and that they’re going to miss out if they take too long to consider.

You should already know the answers to any question a VC might ask you. And if you don’t… then you’re probably not ready. And investors will smell it on you.

You shouldn’t be pulling your business model or go-to-market strategy out of the hat only to appease potential investors. The questions investors will ask you should already be guiding your everyday efforts to grow your business.

What makes a bad pitch deck?

A bad pitch deck is simply a pitch deck that gets rejected. It’s an unfortunate truth that 99% of pitch decks are therefore bad.

The main reason for failure is not successfully standing out , but other reasons can be unattractive design, confusing messaging, or being irrelevant to a particular investment program.

Reasons your current pitch deck is bad

(And you may not even know it)

Your deck looks like it was designed by your 1st-grade teacher (or you have no design)

Your pitch deck HAS a beautiful design but it looks like all the rest

Your deck is filled to the brim with text

Your deck does not have original graphics supporting your text

Your pitch deck content goes too deep into technical stuff that investors don’t care about

Your deck messaging has any of these faults: it’s too long, convoluted, complex, inconsistent, misleading, fantastical, antagonistic, overly emotional, or reveals ignorance

Your pitch deck is irrelevant to the target investors or not made according to their specifications

Your deck is dry as a biscuit and does not tell a compelling story

NOTE: Using PowerPoint to create your pitch deck means putting the fate of your business in the hands of 35-year-old technology that has barely evolved since its inception.

If you want to stand out in a sea of competitors, you should always use a dedicated pitch deck creator .

What types of pitch decks are there?

There are 2 main types of pitch decks depending on the stage your company is in:

1) Seed pitch deck

A Seed pitch deck is the deck you present to investors when you’re looking to secure your first-ever round of funding.

A seed pitch deck will typically be shorter and focus more on presenting your business vision and why an investor should be interested in what you have in the first place.

2) Series A/B/C pitch deck

In the Series A/B/C pitch deck , you should present your key value proposition and pitch your vision.

However, as you have been running your business for over a year at this point, it needs to be more financially-heavy than a seed pitch deck.

You need to include the current financial results of your company, prove that it has traction, and conclude with financial projections and milestones.

As you will be looking to secure multi-million dollar funding in series A/B/C, your pitch deck must contain all the necessary details to prove to VCs that they’re going to get a return on their investment.

If in doubt, you can always reach out to a startup coach to help guide you through the process.

Bonus: Summary pitch deck

Additionally, you can also send a short summary (typically no more than 5 slides) of your business idea, strategy, and requested funding either before securing a meeting with a potential investor or as a follow-up after your meeting.

Static vs. interactive pitch deck

The main difference between static and interactive decks is that static decks follow the traditional format of text-based slides accompanied by images, while interactive decks enable you to create engaging multimedia content.

Another difference is that you can only insert old-school links or image links in static decks, whereas interactive decks allow you to embed lead-gen tools, including calendars, to get readers to book that next meeting straight from the deck.

Here’s what a static pitch deck looks like versus an interactive one:

Static business proposal presentatio

Before: Static pitch deck

Interactive business proposal presentation

After: Interactive pitch deck

Is a pitch deck the same as an investor deck?

Pitch deck and investor deck are terms sometimes used interchangeably. The term “pitch deck” in this context is used to describe a brief document containing basic information about your company and introducing your vision to someone with no prior knowledge of it.

The term “investor deck” is used to describe a more detailed deck with an in-depth analysis of your unique value proposition, market opportunity, and go-to-market strategy.

When in doubt, it can be beneficial to ask potential investors what they expect to see at any stage of the investment process.

Is a pitch deck the same as a sales deck?

The main 2 differences between a pitch deck and a sales deck are their purpose and audience. The purpose of a pitch deck is to convince potential investors that your company is worth funding by promising them the desired return on their investment (ROI).

The purpose of a sales deck is to get prospects to become paying customers of your company by presenting how it’s going to change their lives for the better.

If you want to expand your knowledge you can read our posts on how to create a sales deck that makes you irresistible to buyers , or check out some Unique Sales Deck Examples that Outsell the Rest .

Is a pitch deck the same as a marketing deck?

A pitch deck is a document used to gain investor buy-in during a funding round, whereas a marketing deck is an umbrella term that can mean a host of different things depending on the context it’s used:

A marketing pitch deck is a presentation shown externally to potential investors by founders of marketing agencies in the hopes of getting the necessary funding.

A marketing sales deck is a presentation shown externally to prospective clients of marketing agencies in order to educate them about your offering and close deals.

An internal marketing deck can be shown internally to the general managers and business owners, or to stakeholders to demonstrate a company’s marketing or advertising efforts and present key metrics.

How do you build a pitch deck?

In order to build a successful pitch deck, the design of your presentation needs to be as important as its contents.

There are 4 best practices that can make all the difference between whether an investor gets all the way down or bounces after the first slide:

1) Don’t overload investors with information

I know this sounds like a total cliché, but less is genuinely more when it comes to pitch decks. If you need an entire wall of text to get your point across, perhaps it’s not as clear as you were hoping.

Narrow it down to a couple of bullet points and skip that 5th table to show investors that you value your time.

2) Always personalize your decks.

Investors can smell generic from a mile away. Even if it’s the 100th deck you’re sending out this week, they need to feel like you crafted it specifically for them. By including a personal note, you can get 68% more people to read your deck in full .

3) Stay consistent

When your deck looks like you just haphazardly threw together a bunch of slides from different presentations you had on your disc, it doesn’t bode well.

Certain presentation makers , such as Storydoc, will auto-extract your branding information and automatically apply it to all slides.

You can keep your slides consistent by ensuring that the color combination, brand logos , fonts, spacing, and more retain the same format throughout your pitch deck.

4) Visualize your data

If investors need to make sense of your data to decide whether or not your business is a good fit for them, they’re not going to bother reading.

Instead, make the decision process easier for them by visualizing hard data with the help of charts and graphs.

For all our tips and insights, as well as step-by-step instructions with real-life examples, read our guide on how to create a winning pitch deck .

Team slide example

Can I design a pitch deck myself or do I need to hire a professional?

You can absolutely design a pitch deck yourself using pitch deck designer tool like Storydoc on the market. If you already have a designer in-house, you can also get them to design your pitch deck.

If, however, there’s even the slightest chance your pitch deck could end up looking like it was created for a high school project, you may be better off letting a professional handle it.

When investors see a poorly designed deck, they’re already predisposed to disliking your entire presentation. Your chances of shaking that bad first impression are close to none.

How much does it cost to make a pitch deck?

Creating a pitch deck on your own depends on the tool or set of tools you use to create it:

Google Slides is free

PowerPoint is free with a Microsoft Office license

Canva Pro subscription costs $12.99 per month; the Basic version is free. subscription costs $8 per member per month when billed annually, the Starter plan is free.

Storydoc subscription costs $40 per seat per month

You may also need design tools like Adobe Photoshop or Figma, which also come at a price.

Hiring a professional designer to create your pitch deck would cost around $100 per hour. The number of hours depends on your needs and the number of iterations you’ll require, but could take anywhere from 3-8 hours.

What is the best software for creating a pitch deck?

There are 3 different types of tools available on the market for creating a pitch deck:

1) Legacy tools

Such as PowerPoint or Google Slides , that allow you to create traditional slideshow presentations. They have limited integration and customization options, and typically follow pre-designed patterns.

2) Mid-way tools

Such as Pitch , Canva , and Visme , which come with a wide variety of templates to choose from and customize.

These are more aesthetically pleasing than your average PPT, but don’t offer anything truly new in terms of features.

3) Dedicated pitch deck creators

Such as Storydoc , that provide next-gen interactive templates optimized for engagement, conversions, and performance.

They let you design on autopilot, as well as customize and personalize your decks at scale. You can also include smart CTAs to get investors to book that next meeting straight away.

For more information, check out our ultimate list of the best presentation software .

Storydoc pitch deck creator

Where can I see examples of pitch decks?

You can find the best pitch deck examples in this post with all the pitch deck examples worth taking inspiration from . The best part is that you can simply take any example on the page and use it as a template for your own pitch deck.

Where can I find pitch deck templates?

If you have itchy hands and can’t wait to start creating your pitch deck, I highly advise that you visit Storydoc’s pitch deck templates gallery .

These templates go way beyond looking pretty—they have been optimized for engaging investors regardless of whether they view your deck on desktop or their phone in-between meetings.

Just pick a templates from the gallery below.

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pitch presentation definition

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What Is a Pitch Deck? (And How to Make One)

It’s a tool that every startup business or entrepreneur needs – a great pitch deck . A pitch deck is a presentation that you’ll use to help explain or showcase your product or service and potentially drives sales or investment. It needs to be polished and professional to do the job well.

Today, we’ll take a look at what a pitch deck is, how to make one, and how to establish a design that will wow people who come in contact with your new business.

We’ll also feature a few stunning pitch deck templates along the way, to help you get started fast.

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What Is a Pitch Deck?

how to make a pitch deck

A pitch deck is a short presentation that startups or entrepreneurs put together to help explain a business concept or idea in hopes of getting funding from investors. A pitch deck needs to be simple and easy to understand, professionally designed and include a distinct action for users (potential investors) to take.

According to Forbes , the average pitch deck has just 19 slides (so there’s no need to overthink it) and include three keys: clear and simple, compelling and easy to act on.

Further, a pitch desk should explain why your startup is important. You should outline a problem and potential solution to investors. Then back it up with information about your product and market, how you will use funding, financial information for investors and a clear call to invest.

While you don’t have a lot of room in 19 slides to show everything about your company, think of this is a quick sales opportunity. You may or may not present the pitch deck in person. Remembering that users have limited attention spans, it is best to keep it short with just the most pertinent information.

5 Things Every Pitch Deck Needs

how to make a pitch deck

When it comes to creating the perfect pitch deck, where do you start? Great pitch decks have several things in common:

  • Consistent and error-free design : Slides in the pitch deck must look like they belong together with a professional look and design that is free of errors. (Proofread it twice!)
  • Something to hook the audience : Tell a story with words and visuals that engage people and make them want to be a part of your startup. You need to inspire them.
  • Value proposition : What makes your company special, unique and valuable? What should investors expect as a return? Spell it out.
  • Personality : A pitch deck should reflect your brand identity and personality.
  • Template : Don’t reinvent the wheel every time you need to tweak or give your presentation to someone else. Create a template for your pitch deck (we have a few ideas below to help you get started and throughout this article) so that it’s quick and easy to prepare a presentation on the fly. You never know where the right opportunity might be waiting.

How to Create a Pitch Deck Design

how to make a pitch deck

When it comes to creating a pitch deck, the design rules are pretty simple and consistent with many of the design concepts you’re probably already familiar with:

  • Pick a consistent set of elements to use throughout the design. This includes a color palette, two to three typography choices and an icon set. Set styles and hierarchies for slides so that headers are the same throughout as are body text, photo use and other design elements.
  • Limit the number of slides and feature one thing on each slide. Think of a slide as a single idea with an image and small text element. That’s all.
  • Pick a design that works where you will be presenting. Will it be on a screen in a dark room? Or on a computer monitor at a desk? Or on an iPad with just one person looking on? Ensure that the design works in the place where you will show it.
  • Save slides in a universal format, such as PDF, that will look and open like you expect.

Slides Every Pitch Deck Needs

how to make a pitch deck

While every startup is different, there are a few slide types that almost every pitch deck needs to include. (Even if you aren’t using them all right now, it’s a good idea to plan for them as you grow and seek more funding.)

  • Intro with company name/logo
  • Vision and value proposition
  • Problem that needs a solution
  • How your company is that solution
  • Target market and opportunities for growth
  • Business model and roadmap
  • Financials (with charts or graphs)
  • Team members and bios
  • Call for investment with how it will be used and benefits for investors

10 Pitch Deck Templates to Try

One of the quickest ways to do all of this – and create a stellar pitch deck – is with a template. Just pick a design that you like and customize it. Streamline the number of slides to just what you need and adjust colors, fonts and images to match your content.

A template can save you a lot of time, and there are so many professional and well-designed options out there, that there’s no reason not to try one. (Plus, the best pitch deck templates include slides for charts and graphs. Just fill in your data and share.)

Here are ten we like as inspiration for your pitch deck design.

Manola Presentation

how to make a pitch deck

BISC Keynote Template

how to make a pitch deck

Business Pitch Deck Keynote

how to make a pitch deck

Startup Pitch Deck Template

how to make a pitch deck

Corporate Business Plan

how to make a pitch deck

Union Keynote Template

how to make a pitch deck

Pitch Deck Google Slides

how to make a pitch deck

Secret: It’s Really Just a PowerPoint Template

If you haven’t figure it out yet, here’s the secret about pitch decks. They are really just PowerPoint (or Keynote) templates with a specific type of content included.

Need more inspiration? We have plenty more ideas for developing great presentations here .


  • The Magazine
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What Makes a Great Pitch

  • Michael Quinn

pitch presentation definition

It’s all about reading the room.

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together.

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

pitch presentation definition

  • MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them.

Partner Center

What is a Pitch Deck?

Julian Droste

Are you a new start-up hungry for investors? Or, are you an established business with a fresh new project that needs to be readily conveyed to stakeholders? Whatever the case, you'll need a clear way to spread your message and your plans.

If you're a business with new ideas and new plans, you'll probably be needing a sleek pitch deck. But what is a pitch deck? And how can you create the perfect one to convey your message clearly and succinctly?

This guide will walk you through everything you need to know. Using this guide, you'll be well on your way to crafting the perfect pitch deck for your needs. No problem.

What Is a Pitch Deck?

A pitch deck is a slide deck or presentation used to give potential investors or partners a brief overview of your company and its purpose. But, a pitch deck is much more than just a simple presentation . For maximum effect, it is important that your pitch deck be carefully prepared.

At the end of the day, a pitch deck is a sales technique. The purpose of a pitch deck is to secure funding or to help your product or company stand apart while in competition or at other events. The ultimate goal of a pitch deck is to grab and hold attention.

A pitch deck should be brief, but detailed. It is important to contain all the key information within just a few clean slides. You should always begin with a powerful, but descriptive, statement about your business and close with a call to action.

When you create a pitch deck, you should have a few goals in mind. You'll want to convey your message, but you also need to keep the conversation moving and get people excited. The pitch deck won't secure your funding, but it will be what gets your foot in the door.

pitch presentation definition

What Is a Pitch Deck Used For?

Here's a secret: investors aren't actually all that interested in your company. They're interested in making their money back, and then some. Investors want to know they'll be making back a huge Return on Investment (ROI).

The purpose of your pitch deck is to convince them of your company's ability to do just that. You need to not only talk about your product or business, but you need to do so convincingly. Investors see thousands of product ideas, so you need to be sure that yours is the one that stands apart.

Of course, you want to highlight your idea or purpose. And you should. But, your ideas ability to become a successful and profitable business is even more important.

Having a great business idea isn't enough. You need to generate excitement. To do that, you'll need a presentation that is promising, interesting, and engaging.  

Remember, the pitch deck is the first step in the fundraising process . Your pitch presentation must tell a compelling story about your business and the direction it is going in.  

What Should You Include in a Pitch Deck?

When making your pitch deck, you're going to want to keep it brief. It can be tempting to dump all the information you can into your presentation. But, in order to keep it engaging, you're going to need to prioritize.

There is no "perfect" way to create a pitch deck. However, a good rule of thumb is to keep it around 10-15 slides, with a presentation of about 20 minutes. You should also make an effort not to bog your slides down with too much text.

Include only high-level information in your pitch deck. You'll want numbers, yes, but keep it simple. It can also be helpful to spruce your pitch deck up with animations and sleek graphics.

Using a pitch deck template when creating your presentation can definitely help take your pitch to the next level.

The Parts of a Pitch Deck

While there are many ways to create an effective pitch deck, most of them have a few things in common . Remember, a pitch deck is a story. It should have an introduction, discussion, and conclusion that calls your investors into action.

Every good story has a conflict. So, be sure to outline the problem that your product or business is the solution for. Then, provide your audience with the information they want: how your business tackles the problem.

Finally, most great stories have happy endings. You want to end your presentation with a call to action, but you also want to remain optimistic. If your product or business is the future, make sure it looks like a happy one.

Let's break down each of the parts in detail. Remember there is no singular way to order these. But, the information must be there and it must tell a great story along the way.

1. Introduction

Everybody knows the importance of first impressions. That rule is no different when it comes to your slide decks. Highlight your logo, company name, and a succinct but powerful description right off the bat.

The key to a powerful introduction is a powerful value phrase. You need to keep it short, but explanatory. The ability to summarize your company while still intriguing your audience is vital.

A good example of a great introductory phrase comes from AirBnB. The phrase was used in a 2007 pitch deck that earned the team $600,000. Their concise 7-word phrase was, "Book rooms with locals, rather than hotels."

A simple summary of your business or product is all it takes. This is the most high-level description of your company you can give. After all, this is your chance to hook your audience.

2. The Problem

After introducing your idea, you need to explain to investors where it comes from. Enter, the problem. The antagonist of your story, the problem should explain a void in the market that you are here to address.

Also important to include, is the magnitude of the problem. How many people does it affect? Why is it important this problem be solved, and why now ?

Again, it is important to keep it concise. It can be tempting to give a lengthy description of the problem. In fact, the first time you write it out, you'll probably have over 100 words of information.

It can be a process, but it's important to cut down your description. Try to keep it to 2 or 3 sentences, so it's easy for investors to follow. Using bolded keywords can be a great way to highlight the most pressing issues.

3. The Solution

Now, it's time to lay down your proposed solution. Talk about your product optimistically, but not arrogantly. Focus on how your product addresses the previously proposed problem.

You might start noticing a trend here. Once again, you need to keep this section short, sweet, and easy to follow. Again, try to stick to 2 or 3 main points.

When making a pitch deck, it's good to get familiar with the art of summarizing. Presenting information in layers, bit by bit, can be a great way to get it all out there. Focus on the most high-level information.

What do you really want your investors or audience to know? Highlight those key points.

4. Target Market and Opportunity

Your target market is key to determining your funding. Remember, investors are seeking a major ROI. If your market is too small or the demand is too low, they likely won't be chomping at the bit to invest.

Using your research, this slide can be used to graph out the past market growth and future market growth for your product's target. This will help investors visualize your product's marketable future. Having solid data can be incredibly helpful at this stage.

Start-ups often use the TAM SAM SOM analysis to estimate the size of their market. To do this, you'll need to calculate three key indicators:

  • TAM - Size of the total market possible (Total Addressable Market)
  • SAM - The market size you're able to serve (Served Available Market)
  • SOM - The amount of SAM you estimate can become customers (Serviceable Obtainable Market)

Presenting this information in a graph can help make it visually engaging. It can also help present it in a clear, easy to follow way.

This is your chance to present your product or service. What is it you're actually selling? Again, it is important to be clear and concise.

If you're selling an actual physical product, make sure you include some photographs of the product from different angles. It is important investors get a good sense of what it is you're trying to sell. Highlighting the features and materials of your product can help engage your audience.

If you're selling an app or service, use this as an opportunity to show off some of the unique features included. Screenshots or other visual aids can be helpful, as they will allow your audience easy visualization. Video links can also be embedded into your presentation for a more in-depth look at your offering.

The key here is to generate interest. While the product itself likely won't win you the sale, it is important to convince your audience of its viability. It is also important to position your product or service as unique to help set it apart from any potential competition.

6. Plan and Strategy

How do you intend to market your product? What is your high-level growth strategy? This is the place to present this key information to your audience.

Remember, keep it simple. Focus on high-level goals and actions. Highlight the channels you'll use to market, how you'll engage the industry and other key points of your growth strategy.

This section can be split into two slides: one for business and one for marketing. However, if you can summarize it in one, even better. The ultimate goal here is to convince your audience of the viability of your growth.

Investors want that ROI. Here is where you can convince them that you'll achieve just that. Strategies should be thought-out, but simple so investors can understand them and be convinced by them in a snap.

You can also use a timeline or phase structure to present this information. This can help provide a clean, simplified outline that boils your strategy down to a few key points or goals.

7. Traction

This slide should only be included if you've already had some success or validation in the market. This is where you'll focus on the growth of your business. Highlight the sales you've made, goals you've achieved, and where you plan to go next.

For young companies, presenting your traction can make all the difference. Investors want to know that you're a valid product. This is your opportunity to show them.

You don't need much data here, as long as you know how to present it. A simple map or graph of your growth and projections can move mountains. Visual aids can be helpful in reducing the risk for investors.

The importance of this slide cannot be understated. Financial information is pivotal, but investors also want to be convinced of the capability of your team. Don't be afraid to highlight the abilities of each core team member.

What makes your team the right team for this business? What drives your team to be the solution? What is it about your team that ensures your product or service will be successful?

Investors want to know they can trust those they're investing in. Express what your team is good at. Highlight key members and what they're bringing to the table.

Use pictures and bullet points to introduce your team. Don't get too long-winded trying to elevate your team. Highlight a few key points for each member, focusing on the unique talent or ability they're bringing to your mission.

Stay focused on only the core members. Too many people on this slide can get overwhelming. Advisors don't need to be included here.

9. Competition

It might seem counter-productive to mention the other products or services addressing the same problem as you. But, it's important to address them and why you're a cut above any competition.

Investors want to see that you've done your research. Acknowledging your competition lets them know that you've done your market deep-dive. It also shows that if there are other companies addressing your problem, the demand for your product is high.

The key here is to know your market ecosystem and where you fit into it. Highlight the advantages of your idea. Make sure your audience can easily see what sets you apart from the competition.

10. Financials

This will likely be the most important slide to your investors. You'll need to include your projected growth over the next 3-5 years, as well as details about your business model and financial strategy.

Investors are looking for competency, as well as growth potential. Colorful charts and graphs can be incredibly helpful here, as they simplify information while allowing investors easy visualization. It is important the financial information comes from solid sources, not just wild guesses or projections.

Focus on real-world data and educated assumptions for potential growth. Investors want to see that you're a viable product and that you've done your homework.

11. Investment and Use of Funds

As you near the end of your presentation, it is important investors know what exactly their investment is for. Make sure it is clear what you're asking for and why. Justifying your ask can create a sense of security for your investors, letting them know their money won't be going to waste.

Your strategy is important here. Be realistic and don't aim too high. Make sure your bases are covered, and you'll be much more likely to land some financial help.

12. Acknowledgements and Call to Action

Don't forget to thank your investors for their time. Keep it simple here. A nice final slide can include just the words "thank you," your phrase from the opener, and a powerful call to action.

Every call to action will be different, depending on the tone of your presentation. What's important is that your audience knows you'll be expecting some form of response.

Pitch Deck Mistakes to Avoid

Every pitch deck is different. Now that you know what should be included, you should also know some common pitfalls that need to be avoided. An effective pitch deck will be clean, brief, and descriptive.

It can also be helpful to get a review of your pitch deck . This can help you create the cleanest possible deck. It can also set you up for a dynamite presentation.

Here are a few common mistakes that can be easily avoided:

Too Much Text

No one is going to want to read a wordy slide. Putting too much text per slide can lose the attention of your audience. Summarize with bullet points and use visual aids to help keep the focus on you and your presentation, not the slides themselves.

Too Much Information

A good presentation will focus on the high-level information. You won't be able to present every detail, so prioritize and highlight only the key points. Arrange your presentation so the most vital information stands out.

Niche Information

Never assume your audience will understand all the information you present. Your audience likely won't be as familiar with certain information as you are. Make your descriptions and summaries as clear as possible to avoid niche information audiences may not understand.

Not Tailoring Your Message

Not every audience is the same. Make sure your presentation is tailored for whichever audience you are presenting to. For example, a pitch deck presented in-person and a pitch deck sent by email will need to contain different structures and information.

Lack of Transparency

Metrics and explanations of data need to be clear. They also need to be honest. Having falsified or confusing information can destroy a great pitch in an instant.

Bad Endings

Your investors are going to remember your ending better than almost any other part of your presentation. Make sure it's a strong one. Don't forget to include a powerful call to action and thank your investors for your time.

Remember, the pitch isn't over until you walk out of the room. Let your audience know what it is you want. Leave with impact and investors will be sure to remember you.

Poor Time Management

Keep track of how much time you're spending on your presentation. Don't spend too long in the beginning, only to rush through the important information in the middle and end of your presentation.

Investors also don't want to listen to your pitch all day. Practicing your presentation is key to getting your timing just right. You want your presentation to be concise, fluid, and complete.

Pitch Deck Examples

When making your pitch deck, it can be helpful to look at examples from some of the top dogs of industry. Remember, every major company likely started with an effective pitch deck. Some pitch decks to check out include:

Launched in 2004, Facebook was originally marketed as "thefacebook." Today, the company has grown to a $140 billion valuation with over 360 million users. All of that began with a simple pitch deck .

This deck was particularly effective at showing what the platform was and how it became increasingly popular from university to university. They also included media quotes to validate the company and highlight its potential.

With over $14 in revenue in 2019 alone, Uber has quickly become the king of ride-sharing services since its founding in 2011. Their initial pitch deck was particularly effective at highlighting the solution Uber offered. By focusing on the problem the service was addressing, they positioned themselves as the app of the future.

Since its launch in 2003, LinkedIn has built a base of 630 million users in 150 different countries. Their lengthy pitch deck is a great example of a deck used to obtain seed funding . LinkedIn used their deck not only to convey its potential growth but the potential growth of the Internet itself.

A Pitch Deck for Every Enterprise

Now, you no longer have to ask yourself "What is a pitch deck?" If you've got an idea, a product, or a startup that needs investors, you need a pitch deck. Pitch decks clarify your business goals, messages, and offerings in an ever-changing world.

Our pitch deck services and templates can help you rise to the top of the global business class. Contact us today to begin crafting your perfect pitch deck. With our help, you might just find yourself at the top of the market.

Writer, content producer and SEO Julian Droste is the author and father of our entrepreneur-helping blog and website. Since the beginning of 2015, Julian has created over 400+ articles about a wide range of topics e.g., math, biology, chemistry, history, engineering, and many more. His passion for entrepreneurship, presentations, and speeches led him to basetemplates where he can share his experience in building a startup with future entrepreneurs.

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Pitch Presentation: How to Make the Case for Your Idea in Minutes!

You’ll probably have heard the word “pitch” in connection with PowerPoint and business ideas – but what exactly does it mean, and why is it so important in business?

This article will explain why pitch presentations are so vital , how to create a pitch presentation and what type of pitch might be suitable for your presentation goal.

So what does pitching, or a pitch, actually mean?

The basic meaning of pitching is throwing an idea at your audience, hoping to score a hit, as in baseball.  It can also be thought of in terms of music (like a pitch change), or electronics/science. In the context of PowerPoint presentations, a pitch is a special type of sales presentation. Read on!

What is a pitch presentation?

A pitch presentation is a short presentation in which you introduce your company, product or idea . You only have a few minutes to convince your audience and attract potential investors. So you need to plan what you want to say really carefully.

First impressions matter . While you’re preparing your pitch presentation, keep the time constraint firmly in mind. Pay special attention to getting your key messages across clearly and precisely, to achieve your goals.

Read more about this in our articles on Preparing a Presentation and Goal Setting . 

We at PresentationLoad have a range of professionally designed PowerPoint pitch presentation slides for you to use!

Pitch presentation product for your PowerPoint

Your goal is to attract direct investment , or to be invited to further talks with investors.

Investors are looking for businesses that have growth potential. They want to see that your company is able to grow quickly, making profits. So when you prepare your pitch, you need to focus on your growth potential. Show investors why and how your company will grow quickly in the future, and why it is worth investing in.

To present your company vision and growth, we recommend slides from PresentationLoad !

vision and mission in pitch presentations

How do I make a pitch presentation?

The most important thing is to keep your presentation simple . Investors don’t have time for complex presentations and explanations. They want facts, and to grasp what your company has to offer.

Keep your presentation as short and simple as possible and focus on the core elements that make up your company, market and product. The following structure is great for covering all the important information in your pitch presentation in the short time available:

Slide 1:  Title slide (Short, snappy dsecription of your business idea)

Slide 2:  The team (Who does what)

Slide 3:  Initial situation (What’s the problem?) Slide 4: Solution (What you are offering!)

Slide 5:  Your product / service (What exactly are you proposing?)

Slide 6:  The market (Is the market environment / target audience big enough?)

Slide 7: Added value / USP (Why is your solution better than others?)

Slide 8:  The competition (Who are the competitors? How do you differ from them?) 

Slide 9:  Your business model (What do the financials look like? How will sales be generated?) 

Slide 10:  Your business plan (How would the business model be implemented?)

Slide 11:  Funding requirements (How much money is needed, and for what?)

Slide 12:  Contact data  A good pitch presentation needs to be clear and concise, while getting the most important information over. Introduce your idea and the team briefly at the beginning. Follow this up with the most important facts and figures , as well as information on how you intend to implement your business plan.

BELIEVE in your business idea , and you’ll be effortlessly persuasive. If you believe in your company and its potential, so will your investors. Convince them that you are the next big thing, and that they should definitely invest in your company right now!

Types of pitch

types of elevator pitch

  • Elevator pitch

As the name suggests, this is one where you only have a very short time to get your ideas across . In an elevator ride, you only have a few minutes to talk to fellow passengers.

So an elevator pitch should be a meaningful, brief introduction to your idea. Be prepared for how little time you have! Introduce yourself, your company and your business idea. Your goal should be make a brilliant first impression in minutes.

Find more informations in our blog elevator pitch .

  • Start-up pitch / business plan pitch

This sort of pitch presentation allows you to set out not only your business idea or product, but your business plan too. Good figures and future potential attract potential investors, particularly for start-ups. Make a convincing pitch, and you’re so much more likely to get the investment you need.

  • Speed-pitching essions

Speed pitching is basically a fixed event where speakers have something like five minutes each to convince investors of their idea. You get the opportunity to present your idea to several potential investors. This concept is similar to speed dating.

  • Sales pitch

As the name suggests, a sales pitch is about selling a product . Potential investors and customers need to be persuaded to buy. A good sales pitch is tailored to individual customers or small groups and should focus, for best effect, on what benefits your product will give them.

  • Agency pitch

An agency pitch is a competition on a level playing field, putting marketing or new business ideas to a potential client . The goal of the pitch is for you to win the contract . This form of pitch is often seen in the architecture business.

A company will invite potential contractors to an agency pitch for a particular job, giving them a briefing. Proposals which appeal to the client are then developed into presentations.

The winner gets the job; everyone else goes away empty-handed. So if you’re participating in an agency pitch, keep in mind that you could also lose, using up time, money and resources. Tip: Weigh the pros and cons of the pitch, and read the briefing carefully.

  • Job planning / production pitch

This sort of pitch is about smoothly linking phases of a job . In order to efficiently produce goods, without a hiatus, there need to be skilled workers, machines available, and sufficient raw material.

Timing everything appropriately can be highly complex, so your pitch needs to emphasize your company’s efficiency and experience.

Side note: Pitching like in Hollywood – The Pixar Pitch

Pixar is known worldwide for its mega successful movies. But how do they always stay at the top? It’s simple: they’ve found the perfect marketing formula. It’s not complicated, but punchy and unique – just like their movies.

Pixar movies are just incredible, keeping us spellbound from start to finish . Who doesn’t remember Marlin’s desperate search for his son Nemo, or Buzz Lightyear’s famous line, “To infinity and beyond…”?

They all follow the same, time-tested formula – the secret of their success. Every screenplay, every movie, and every good investor pitch can be put together following simple but archetypal story structures.

How does the Pixar pitch work?

pitch presentation: pixar pitch

And why on earth are we talking about a success formula for animated films here? Because, as Daniel Pink explains in his book “To Sell is Human”, the Pixar success formula can be applied to your business as well . And we’ll tell you how to use this technique to improve your pitches. The Pixar pitch is strongly grounded in storytelling . Nowadays, all the best TED Talks, Apple keynote speeches, and successful pitches use the storytelling principle to get their ideas across effectively.

This is because stories matter . They’ve been used since time immemorial to pass on facts and knowledge, from generation to generation. Why are we so captivated by stories? Because they evoke emotions in us, inspiring people to action, conveying values, virtues, humanity and morals. So we can use storytelling to create emotions that inspire customers and win their trust.

The structure of the Pixar pitch

The Pixar pitch consists basically of six consecutive sentences:

1. “Once upon a time…” …lets you start with a general description of the situation.

2. “Every day… ” …presents what is happening on the ground, letting you show what the problem is.  This is where you can elaborate on the habits, expectations, and general way of doing things of the user or consumer, adding statistics or evidence for them as needed.

3. “One day…” …this is the climactic, decisive moment. This is the catalyst. This is the reason that change is needed (the reason for what you’re proposing).

4. “Because of this…” … What happened? What started to be done differently?

5. “That’s why…” …. What changed as a result of this? What has the change done for the user or consumer?

6. “Until at last…” …this rounds up and highlights the essence of your message. A successful solution!

The Pixar pitch, using “Finding Nemo” as an example

1. “ Once upon a time … there was a fish named Marlin, who loved and wanted to protect his only son, Nemo.”

2. “ Every day … Marlin warned Nemo about the dangers of the ocean, and begged him to stay close when swimming.”

3. “ One day … Nemo ignored his father’s warnings and swam out into the open water.”

4. “ Because of this …. he was captured by a diver, ending up in a Sydney dentist’s aquarium.”

5. “ That’s why … Marlin set in motion a plan to rescue Nemo, enlisting the help of other sea creatures.”

6 . “ Until at last … Marlin and Nemo found each other again, learning that love depends on trust.”

Why is the Pixar pitch so effective?

Telling a story like this really helps to focus on the key points of your topic, attracting your target audience’s interest by playing to their innate human reaction to storytelling.

The vivid images you can create with this method allow you to present your audience with a short, dynamic pitch that will leave them wanting more!

Perfection is achieved, not wehen there is nothing more to add, but when there is nothing left to take away. – Antoine De Saint-Exupéry

How will the Pixar pitch work for me?

The Pixar pitch is an effective way to s tructure short, relevant stories . Its framework makes it easy to set out ideas and develop them.

Presenting a pitch in this way is really effective because it works with the way our brain pays attention to and processes information.

Studies show that we can only remember a maximum of six items of information at a time – that’s why the Pixar pitch, with its six sentences, is so effective.

Conclusion: Pitch successfully to your audience

How about creating a Pixar pitch for your company, product, service or problem solving? It would be a great way to draw attention to your company and attract new customers! In just a few minutes, you can present the problem, introduce your solution and explain what makes it so special.

Before creating any pitch presentation, make sure you’re clear exactly what your goals are, and which type of presentation is needed.

Our tips for creating a great pitch presentation will ensure you’re well prepared and ready to face your audience with confidence.

Got more questions about pitch presentations or PowerPoint in general? Get in touch with us [email protected] and we’ll be more than happy to help!

You might also be interested in the following articles:

  • Prepare PowerPoint Presentations: 11 Tips
  • Define Your Presentation Goal
  • Call-to-action for Your Presentations
  • Storytelling in Presentations

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30+ Best Pitch Deck Examples, Tips & Templates

By Ryan McCready , Jul 04, 2023

30+ Best Pitch Deck Examples, Tips & Templates Blog Header

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

Haven’t created a winning pitch deck before? No worries. You’ll find a ton of pre-made pitch deck templates and designs inspired by the examples throughout.

Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

A well-designed pitch deck is vital to convincing investors that your company has massive growth potential, so you can get the resources you need to scale.

In this post, we’ll look at the best startup pitch deck examples from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

 Table of contents (click to jump ahead):

  • What is a pitch deck?

What is the purpose of a pitch deck?

What makes a good pitch deck, best pitch deck examples & sample pitch deck templates, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

  • Prove the value of your business
  • Simplify complex ideas so your audience can understand them (and get on board)
  • Differentiate your business from competitors
  • Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

The purpose of a pitch deck presentation can be to generate interest, secure funding, form partnerships or gain clients. A well-crafted pitch deck can greatly support a pitch deck presentation by effectively conveying the key messages, engaging the audience , and enhancing the overall impact of the presentation.

Great. Now let’s take a look at the elements of a good pitch deck.

To summarize, some of my favorite pitch deck design tips include:

  • Adding icon headers to your most important insights
  • Use similar charts and graphs for easy comparisons across slides
  • For longer pitch decks, switch up the slide layouts
  • Pick a consistent theme for your presentation background images
  • Don’t just list your ideal users, create visual personas
  • Use a timeline to show how your company has grown
  • Always do the math for your audience

Now let’s take a look at some of the best startup pitch deck examples out there. 

1.  Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Sequoia Capital pitch deck

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

Blue Pink Iconics Pitch Deck Template

2. Airbnb pitch deck

How much did they raise?  $20k at three months and $600k at eight months (seed), according to Vator .

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

Airbnb Pitch Deck

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

Airbnb Pitch Deck Template

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Minimalist Airbnb Pitch Deck Template

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

How much did they raise? $1.57M in seed funding in 2010, reports Business Insider .

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Uber Pitch Deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:


Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Blue Uber Pitch Deck Template

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Gradient Guy Kawasaki Pitch Deck Template

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

Blue Guy Kawasaki Pitch Deck Template

5. Buffer pitch deck

How much did they raise?  $500k, according to Buffer’s co-founder Leo Widrich .

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

Buffer Pitch Deck Slide

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Buffer Pitch Deck Template

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Simple Marketing Presentation - Best Pitch Deck Template

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Modern Marketing Pitch Deck Template

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Investor Pitch Deck Template

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

Startup Pitch Deck Template

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

Tik Tok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called, says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Purple Startup Pitch Deck Template

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

Y Combinator Pitch Deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Y Combinator Pitch Deck

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction.

Without that information, investors are going to be left with more questions than answers.

Blue Investor Presentation - Best Pitch Deck Examples

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

Investor Pitch Deck Template

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

Front Startup Presentation - Best Pitch Deck Examples

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

Simple Marketing Pitch Deck Template

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

Colorful Creative Presentation - Best Pitch Deck Examples

10. Crema pitch deck

Investor Pitch Deck Example

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

Startup Best Pitch Deck Example

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

WeWork Pitch Deck - Best Pitch Deck Examples

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

Minimalist White WeWork Pitch Deck Example

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

Crew Startup - Best Pitch Deck Examples

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

Crew Startup - Simple Pitch Deck Examples

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

Crew Startup Pitch Deck

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

Minimalist White Pitch Deck Example - Best Pitch Decks

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

Minimalist Business Pitch Deck Example

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Sponsorship Pitch Deck Template

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Nonprofit Pitch Deck Template

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Bold Marketing Pitch Deck Template

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Marketing Tech Presentation Pitch Deck Example

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

Mattermark Startup - Best Pitch Deck Examples

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

Simple Modern Business Pitch Deck Example

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

Dwolla Startup - Best Pitch Deck Examples

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Dwolla Minimalist Pitch Deck Example

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

Dwolla Business Pitch Deck Examples

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio ( pitch deck 

Kickfolio Tech Startup - Best Pitch Deck Examples

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

Tech Startup Pitch Deck Example

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

Yalo Tech Startup - Best Pitch Deck Examples

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

Simple Modern Tech Startup Pitch Deck Example

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

Brex Pitch Deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

Modern Business Presentation - Best Startup Pitch Deck Template

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Creative Business Presentation - Best Startup Pitch Deck Template

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

Purple Go Tech Startup - Best Pitch Deck Examples

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

Minimalist Modern Tech Pitch Deck Example

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

Mint Simple Creative Pitch Deck Template

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

Modern Creative Tech Startup Pitch Deck Example

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

Black Minimalist Business Tech Pitch Deck Example

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

Hampton Creek Tech Startup - Best Pitch Deck Examples

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

Sickweather Tech Startup - Best Pitch Deck Examples

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

Clearco pitch deck example

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Foursquare pitch deck example

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

Peleton sample pitch deck - Venngage


30. Ledgy pitch deck

Ledgy pitch deck example

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

  • Problem statement
  • Market opportunity
  • Business model
  • Competitive analysis
  • Marketing and sales strategy
  • Team members
  • Financial projections
  • Milestones and timeline
  • Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

  • 20+ Business Pitch Deck Templates and Design Best Practices
  • 120+ Best Presentation Ideas, Design Tips & Examples
  • 15 Presentation Design Statistics to Know For 2019
  • 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
  • 20+ Consulting Proposal Templates

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Conference Style Presentation for a Pitch Deck

Conference style presentation for a pitch deck presentation, premium google slides theme and powerpoint template.

Download the "Conference Style Presentation for a Pitch Deck" presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to a customizable template for PowerPoint or Google Slides. Take advantage of our design and watch your ideas take shape and eventually hit the market.

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Inside the college football ‘Super League,’ one powerful group’s idea to fix a ‘dead’ system

One league overseeing college football’s highest level. No more conferences as we’ve known them. Playoff berths being decided solely on the field. Promotion and relegation for smaller schools. Players being paid directly. NIL and the transfer portal, managed.

A group of influential leaders wants to make all this happen soon — and they are pitching it as the best way forward for a sport they believe needs saving.


Several college presidents, Roger Goodell’s primary lieutenant at the NFL and some of sports’ top executives have devised a plan — dubbed by outsiders as a “ Super League ” — to completely transform college football, those involved in the group “College Sports Tomorrow” (CST) told The Athletic . Although the plan has drawn skepticism from within the sport’s current institutions, the people behind the ideas believe they must be implemented.

“The current model for governing and managing college athletics is dead,” Syracuse chancellor Kent Syverud told The Athletic during an interview.

West Virginia president Gordon Gee added, “We are in an existential crisis.”

Syverud and Gee are part of CST, a 20-person group which also includes the NFL’s No. 2 executive Brian Rolapp, Philadelphia 76ers owner David Blitzer and lead organizer Len Perna of TurnkeyZRG, the search firm that places nearly all the top conference commissioners, including recently the Big Ten’s Tony Petitti.

They are trying to implement a drastically new system that would replace the NCAA and the College Football Playoff and potentially provide a solution for the hurricane of current and future lawsuits aimed at the business of the sport, plus the NIL and transfer portal issues that, they believe, have put college athletics as a whole in peril.

The current CST outline would create a system that would have the top 70 programs — all members of the five former major conferences, plus Notre Dame and new ACC member SMU — as permanent members and encompass all 130-plus FBS universities.

The perpetual members would be in seven 10-team divisions, joined by an eighth division of teams that would be promoted from the second tier.

The 50-plus second-division teams would have the opportunity to compete their way into the upper division, creating a promotion system similar to the structure in European football leagues. The 70 permanent teams would never be in danger of moving down, while the second division would have the incentive of promotion and relegation.

The playoffs would not require a selection committee, as the eight division winners and eight wild cards from the top tier would go to the postseason. The wild-card spots would be determined by record and tiebreakers, much like the NFL.

CST borrows ideas from leagues like the NFL, Premier League and MLS to create a system that they believe would bring more television value and sustainability. Not coincidentally, some of its most influential members have direct ties to those leagues.

Thus far, the group is struggling to gain traction with the schools that would play in their proposed “Super League.” The ACC board of directors heard a presentation from the group in February. However, planned dinners with administrators from the Big Ten, SEC and Big 12 all were called off. Spokespersons for the Big Ten and SEC said commissioners Petitti and Greg Sankey, respectively, have not met with Perna’s group.

Leagues have been hesitant and canceled meetings so as not to upset their current broadcast partners, including ESPN and Fox, according to one executive briefed on the commissioners’ thoughts.

Chief among the obstacles this new venture faces are the billions of dollars in TV deals that all the top conferences have locked in with the major networks: ESPN/ABC, Fox, NBC and CBS. The FBS conferences recently signed off on a six-year, $7.8 billion extension with ESPN for the exclusive rights to the expanded College Football Playoff.

The Big Ten’s deals run through the 2029-30 season, the Big 12’s run through 2030-31 and the SEC’s exclusive deal with ESPN runs through 2033-34. One TV executive called the idea that there is a lot more untapped money in the market “naive.” One CST executive said that the major networks with existing deals would likely need to buy into the plan before it could go to the open market in the 2030s.

pitch presentation definition

Universities would own a percentage of the league, a model derived from MLS where it was devised by former president Mark Abbott, who is involved with CST. Unlike the soccer league, the revenue distribution would not be an even split among all competitors, as top brands like Alabama and Notre Dame would receive more of the financial pie. CST believes there would be added value in negotiating TV deals as one entity and creating broadcast windows that make more sense, much like the NFL’s approach.

While the CST model would eliminate the longtime conference structure for football, it would create one entity to negotiate with a prospective union that would represent the players on NIL, transfer portal and salary structure rules. This embrace of collective bargaining could allow it to avoid the antitrust issues that have limited the NCAA’s ability to enforce its own rules.

“The only way to solve the problem is to have a solution that is legally defensible, politically acceptable, commercially prudent and is able to strike a partnership with student athletes in a way that’s really good for them,” Perna told The Athletic .

College administrators are particularly concerned about the House v. NCAA class-action suit in Northern California, seeking NIL revenue denied to athletes prior to 2021 rule changes. If the plaintiffs are successful, the NCAA and the power conferences could be on the hook for billions in damages. The House case is one of several potentially crippling federal antitrust suits related to athlete employment rights and NIL compensation.

“I really think conferences in the NCAA are at a very significant likelihood of going bankrupt in the near future because of the lawsuits, both the ones that are going to trial soon and those that will follow,” Syverud said.

Perna started on the project three years ago and is viewed as its figurehead. He is well-connected in college sports through his role at Turnkey.

According to two executives briefed on the proposal, one reason the FBS commissioners last month self-imposed a March 15 deadline to approve the six-year College Football Playoff extension was to stave off CST’s push. During The Athletic ’s reporting, executives involved in college football were inquiring, “What do you know about the Perna/Rolapp group?” They conveyed alarm about what could be formulated, along with doubt as to why this group would be the one to solve the complex issues facing the NCAA.

While critics in media and college sports who have heard about CST have warned of private equity’s involvement, Perna insisted this is not a money-making venture for the individuals in his group. He said CST raised initial money to pay for fees incurred but declined to say how much. The plan is for the new format to create more revenue on the premise that there is more TV money to be generated in a model comparable to the NFL’s TV setup.

“We’ve been looking at something that’s large enough that it gives everybody a chance to compete, and that does translate into about 70 schools,” Syverud said. “That also creates content that’s more valuable so that it generates the resources to do more things that the university presidents think are important for college sports. It is not the case that the money to do what’s right for our college athletes in football is just going to emerge from nowhere. Somehow it has to be generated. That’s what we are trying to figure out, as well.”

Multiple prominent college leaders in recent months have spoken bluntly about a future in which schools directly pay their players. Private equity funding could provide schools an influx of capital to address those legal matters and competitively compensate their athletes, in return for a stake in the schools’ athletics business.

One top college football administrator claimed CST is trying to “buy college football.” CST countered that it is only trying to create a system for football that in turn would result in the finances needed for non-revenue-generating sports to survive and thrive. Under the plans, the non-football sports would stay in their current conference structure.

“Athletes need to be paid and are going to be paid,” Syverud said. “Most of the rules against paying athletes, including some of those that are still in place, are likely to fall in the courts. We’re going to need to sustain women’s sports, Olympic sports and we’re going to have to have competitive equity and some methods to have a labor structure that is sensible. For all that, I think you need a more centralized national college league.”

CST is not alone in trying to find solutions. The SEC and Big Ten, the two most powerful football conferences, have formed an advisory alliance focused on “a sustainable future of college sports, ” as one clear example. At least one school, Florida State, has been actively exploring a private equity partnership of its own.

Rolapp’s involvement in CST has raised eyebrows. He was the mastermind of the NFL’s current $110 billion in TV deals and has been sought for top college commissioner jobs. While it is in the best interest of the NFL to have its feeder system of college football be strong, executives briefed on Rolapp’s role insist the league is not involved. Rolapp declined to comment.

CST leaders maintain their intentions are pure — and that they are in a hurry to get going. An avalanche of legal activity could dramatically increase the likelihood that their plan or something like it could take hold. Even prior to that day of potential foundational change, CST wants to lead from the front, not behind.

“Speed is our friend,” Gee said. “We don’t have a lot of time to waste.”

(Top illustration: John Bradford for The Athletic ; Photos: iStock)

Get all-access to exclusive stories.

Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.


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  1. What is a Pitch Deck? Examples, Tips and Templates

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