research market analyst salary

Market Research Analyst salary in US

Average base salary in us, how much does a market research analyst make in us.

The average salary for a Market Research Analyst in US is $67,099. The average additional cash compensation for a Market Research Analyst in US is $7,704. The average total compensation for a Market Research Analyst in US is $74,803. Market Research Analyst salaries are based on responses gathered by Built In from anonymous Market Research Analyst employees in US.

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Market Research Analyst Salary

Overall Score 5.7 / 10

• # 7 in Best Business Jobs
• # 27 in 100 Best Jobs

How Much Does a Market Research Analyst Make?

Salary outlook, best-paying cities for market research analysts, the 5 best-paying cities for market research analysts.

Best-Paying States for Market Research Analysts

The states and districts that pay Market Research Analysts the highest mean salary are District of Columbia ($103,430), Washington ($100,340), New York ($94,140), Delaware ($93,050), and New Jersey ($88,420).

Average Market Research Analyst Pay vs. Other Best Jobs

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Market research analyst salary

The average salary for a market research analyst in the United States is around $63,920 per year.

Market research analysts earn an average yearly salary of $ 63,920 . Wages typically start from $ 37,570 and go up to $ 128,320 .

12 % above national average ● Updated in 2021

Market research analyst earnings by seniority

Approximate values based on highest and lowest earning segments.

Market research analyst salary by state

How do market research analyst salaries compare to similar careers.

Market research analysts earn about the same as related careers in the United States. On average, they make less than fraud analysts but more than sales representatives.

Source: CareerExplorer (Aggregated)

Market Research Analyst average salary in the USA, 2024

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How much does a Market Research Analyst make in USA?

Market research analyst: salaries per region

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Market Research Analyst Salary: A Comprehensive Overview

• Published: November 2, 2023
• By: Yellowbrick

When considering a career in market research…

When considering a career in market research, one of the most important factors to consider is the salary potential. As a market research analyst, your role will involve collecting and analyzing data to help companies make informed business decisions. But what can you expect to earn in this field? In this article, we will delve into the details of market research analyst salaries, exploring factors that influence pay, average salary ranges, and potential career growth opportunities.

Factors Affecting Market Research Analyst Salaries

Several factors can influence the salary of a market research analyst. These factors include:

• Experience: As with many professions, experience plays a significant role in determining salary. Entry-level market research analysts may start with a lower salary, which increases as they gain more experience and expertise in the field.
• Education: While a bachelor’s degree is typically the minimum requirement for a market research analyst position, a higher level of education, such as a master’s degree, may result in a higher starting salary.
• Industry: The industry in which you work can also impact your salary as a market research analyst. For example, analysts working in the healthcare or finance sectors may earn higher salaries compared to those in other industries.
• Geographic Location: The cost of living and demand for market research analysts can vary depending on the location. Major cities or regions with a high concentration of businesses may offer higher salaries to attract top talent.

Average Market Research Analyst Salary

According to the Bureau of Labor Statistics (BLS), the median annual wage for market research analysts was $65,810 as of May 2020. The lowest 10% earned less than $36,300, while the highest 10% earned more than $126,390. These figures provide a general idea of the salary range, but it’s important to remember that individual salaries can vary significantly based on the factors mentioned earlier.

Career Growth Opportunities

The field of market research offers promising career growth opportunities for professionals. As you gain experience and demonstrate your skills, you may have the chance to take on more advanced roles within the industry. Some potential career paths for market research analysts include:

• Senior Market Research Analyst: With several years of experience, you can progress to a senior analyst role, where you may oversee teams, manage projects, and provide strategic insights to clients.
• Market Research Manager: As a manager, you would be responsible for leading a team of analysts, coordinating research projects, and developing strategies to meet client objectives.
• Market Research Director: At the highest level, you could become a director, overseeing the entire market research function within an organization. In this role, you would be responsible for setting the vision and strategy for the department.

Continued Education and Skill Development

To stay competitive in the market research field and increase your earning potential, it’s essential to continue learning and developing new skills. Various online courses and programs can help you enhance your expertise in areas such as data analysis, statistical modeling, and market research methodologies.

Yellowbrick, an online education platform, offers courses specifically tailored to individuals interested in pursuing a career in market research. Their courses cover topics like consumer behavior, data analysis, and market research techniques, providing valuable knowledge and skills to excel in this field.

In conclusion, as a market research analyst, your salary will depend on factors such as experience, education, industry, and geographic location. While the average salary provides a benchmark, it’s important to consider the individual circumstances that may impact your earning potential. Moreover, the field of market research offers ample opportunities for career growth and continued education, allowing you to advance in your profession and increase your earning potential over time.

Key Takeaways

1. Market research analyst salaries are influenced by factors such as experience, education, industry, and geographic location. 2. The average annual wage for market research analysts is $65,810, but individual salaries can vary significantly. 3. Career growth opportunities for market research analysts include senior analyst, market research manager, and market research director roles. 4. Continued education and skill development are crucial to staying competitive in the field. 5. Yellowbrick offers online courses tailored to individuals interested in market research, providing valuable knowledge and skills.

To further enhance your market research career prospects, consider enrolling in the Parsons Ecommerce Foundations online course and certificate program offered by Yellowbrick. This comprehensive program will equip you with the necessary skills to excel in the dynamic world of ecommerce and enhance your expertise in market research methodologies. Seize the opportunity to advance in your profession and increase your earning potential by investing in your education with Yellowbrick’s industry-focused courses.

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Average Market Research Analyst Salary by State

A market research analyst helps organizations understand the products and services people want and what price they are willing to pay for them. (Rasmussen.edu). These analysts also examine market conditions to gauge the sales potential of new products and services. That research can come in many forms, as long as it helps the organization to understand its audience and industry, market their products well and maximize profits.

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Common duties of market research analysts include: ( BLS.gov )

• Monitor and forecast sales and marketing trends.
• Measure how effective marketing programs and strategies are.
• Devise and evaluate methods for collating and collecting data, including surveys, questionnaires and opinion polls.
• Collect important data on competitors, consumers, and market conditions
• Analyze company data with statistics software
• Convert datasets and findings into tables, graphs and written reports that can be understood by laymen.
• Prepare reports and present data findings to management and clients.

Market research analysts play a critical role in the competitiveness of modern companies. They research and collect data to help companies market services and products better and to the right people. They also collect information and data with many methods, such as focus groups, interviews, market analysis surveys, and literature reviews.

By analyzing prices, sales and marketing techniques, market research analysts, they find potential new product markets, and learn about product demand and pricing. In the end, their vast knowledge of the target customer allows them to develop marketing materials and sales plans to increase sales and profitability.

Market Research Analyst Salary Outlook

Professionals and students interested in a market research analyst career might consider getting their degree in marketing, business, finance or a related field. But before you commit to a college program, learn as much as you can about the salary outlook for this profession. Below is detailed information to help your decision-making process.

Bureau of Labor Statistics

BLS reports the median salary for market research analysts is $63,100, with a range between $34,300 and $121,000. Market research analysts with the most experience and a master’s or MBA generally earn the highest salaries. ( BLS.gov ). The top industries for salary in this profession are:

• Publishing: $74,300
• Management of companies and enterprises: $73,400
• Finance and insurance: $69,600
• Wholesale trade: $61,400
• Management, scientific and technical consulting: $60,800

A related position to consider for salary information is survey researcher. These professionals do some of the same work as market research analysts, such as design surveys and analyze data to help companies make decisions about products, services, and prices.

The Bureau of Labor Statistics reports the median salary for survey researchers is $57,700 as of May 2018, with a range between $29000 and $103,500. ( BLS.gov )

Highest paying industries in the survey research field are:

• Scientific research and development services: $73,400
• Other professional, scientific, and technical services: $54,600
• Educational services: $53,000
• Religious, grantmaking, civic, professional and related organizations: $50,300

Payscale.com

Payscale.com states the average salary for marketing research analysts is $51,766, with a range between $39,000 and $75,000. Popular skills and corresponding salaries in the market research analyst field are: ( Payscale.com )

• Market research: $51,700
• Data analysis: Data analysis: $54,200
• Microsoft Excel: $51,400
• Research analysis: $49,000
• Strategic marketing: $56,500

This website also reports higher salaries in market research analysis as your experience increases:

• Zero to one year of experience: $45,500
• One to four years of experience: $51,600
• Five to nine years of experience: $57,756
• Ten to 19 years of experience: $75,000
• More than 20 years of experience: $71,500

Payscale notes that your salary can be higher or lower than the average salary of $51,766 based on living in these cities:

• San Francisco: +35%
• Boston: +14%
• Chicago: +13%
• New York City: +6%
• Seattle: +3%
• Washington DC: -2%
• Atlanta: -5%

US News and World Report

This source notes the median salary for the field is $63,200 with a range between $46,460 to $89,200 from the 25th to 75th percentile. ( USnews.com )

Glassdoor.com

Glassdoor.com reports the average salary for market research analysts is $63,100, with a range between $11,000 and $59,000. ( Glassdoor.com )

Indeed.com reports the average salary for market research analysts is $61,588. Other related salaries are: ( Indeed.com )

• Market researcher: $67,300
• Research analyst: $72,800
• Business analyst: $75,900
• Market analyst: $68,600
• Product analyst: $80,600
• Intelligence analyst: $56,100

Ziprecruiter.com

Ziprecruiter.com reports the average salary for market research analysts is $62,900 per year, with a range between $23,500 and $106,000. Most in the profession earn between $46,000 and $64,000. ( Ziprecruiter.com )

This website reports a median salary of $58,600 with a range between $52,100 and $66,100 for market research analysts. ( Salary.com )

Job Demand for Market Research Analysts

BLS reports that employment of market research analysts will soar 20% by 2028, much faster than average. Employment growth is being caused by the greater use of big data and market research in most industries to determine the products and services consumers want and the prices they are willing to pay. Market research analysts will be needed to better grasp the wants and needs of customers, measure how effective marketing and business strategies are, and identify the factors that shape product demand. ( BLS.gov )

Job demand also is increasing because companies know that market research gives them a chance to boost sales and reduce costs. Companies are studying consumer behavior in more detail to develop finer tuned marketing strategies to drive sales.

Source: Ziprecruiter.com, January 2020.

Demand for market research analysts will be strong for the next decade, as companies want to better understand the needs and wants of customers. The vital input of market research analysts can be the difference between a successful company and one that is just hanging on.

Earning a bachelor’s degree in market research, statistics, math, business or even computer science can give you a good start in the field with a salary starting in the $40,000s or $50,000s.

Research Analyst Salaries in the United States

How much does a research analyst make.

• Connecticut
• District of Columbia
• Massachusetts
• Mississippi
• North Carolina
• North Dakota
• New Hampshire
• Pennsylvania
• Rhode Island
• South Carolina
• South Dakota
• West Virginia
• Chicago, IL
• New York, NY
• San Francisco, CA
• Washington, DC

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Frequently Asked Questions About a Research Analyst Salaries

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Below are the most recent Research Analyst salary reports. Employer name has been removed to protect anonymity.

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Market Research Salary in The United States

The average Market Research Salary in The United States is $44,800 per year . Salaries range from $36,300 to $77,000 . The average Market Research Hourly Wage is $14.00 per hour . Hourly wages range from $11.35 to $35.00 . Salaries and wages depend on multiple factors including geographic location, experience, seniority, industry, education etc.

What is the Average Annual Salary of Market Research in The United States ?

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