small business plan proposal

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

• Case studies
• Client testimonials
• Relevant awards
• Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

The pricing section of your proposal could include:

• A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
• How product features and benefits align with pricing choices
• Pricing for different needs and budgets
• How your pricing compares with competitors
• An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

• First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
• Then, to prompt further conversation, confirm your availability to go over the next steps.
• At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

• Start with an outline.
• Keep it simple.
• Stay on brand.
• Quality control.
• Include data and visuals.
• Add social proof.
• Use a call-to-action.
• Create a sense of urgency.
• Make the decision for them.
• Incorporate video into your proposal.
• Include up-sell and add-on opportunities.
• Clarify your terms and conditions.
• Include a space for signatures to document agreement.
• Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

• Meets client needs and expectations
• Highlights your value proposition
• Is well-structured and easy to read or skim
• Complies with legal, ethical, and regulatory requirements
• Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

Don't forget to share this post!

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Sales | How To

How to Write a Business Proposal (+ Template & Examples)

Published February 27, 2023

Published Feb 27, 2023

REVIEWED BY: Jess Pingrey

WRITTEN BY: Bianca Caballero

This article is part of a larger series on Sales Management .

Free Business Proposal Template

• 1 Determine Sales Proposal Requirements
• 2 Gather Necessary Information
• 3 Design Your Proposed Solution
• 4 Calculate Pricing
• 5 Draft Your Proposal
• 6 Edit Your Proposal Draft
• 7 Send Your Proposal
• 8 Follow Up With Your Recipient
• 9 Best Practices in Writing Sales Proposals
• 10 Bottom Line

A business proposal is a document sent to a prospective client that outlines a firm’s product or service offerings. It also explains how you will provide a solution, the cost, timeline, and qualifying information, such as your background and prior work experience. In this article, we outline eight steps for how to create a business proposal, offer a free proposal template, and provide best practices for writing proposals.

Creating a sales proposal can feel tedious, especially if you’re drafting it from scratch each time. We’ve created a free template that you can use as a resource for your sales proposal.

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Free Sales Business Proposal Template

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💡 Quick Tip:

Use ClickUp for free to see your entire sales funnel in one place.

• ✓ Free forever, unlimited users
• ✓ Manage all leads, emails and tasks
• ✓ Create presentations, lead forms, and contracts
• ✓ Professional workspace templates

After you’ve downloaded our free template above, you can now customize it according to your business needs as you follow the steps to writing a proposal below:

1. Determine Sales Proposal Requirements

The first step in learning how to write a business proposal is knowing what needs to be included. Government agencies, public universities, and large corporations typically use requests for proposals (RFPs). These are formal solicitation requests for products or services in which the requirements are normally laid out line by line and must be followed precisely.

If you are writing a proposal for a potential customer undergoing your unique sales process , include things a decision-maker would like to see. For instance, pricing, timelines, and the proposed solution regarding quantities and the mode of product or service delivery are critical purchasing factors enclosed in the document.

Pro tip: ClickUp is a free-forever project management tool that helps teams:

• Create professional proposals
• Collaborate with shared tasks and team chat
• Assign tasks to teammates

Visit ClickUp

ClickUp project management board (Source: ClickUp )

2. Gather Necessary Information

Gathering essential information and materials for your proposal can be complex because each potential client may want different details. This could demand other personnel to get involved in pulling the documents and information needed. For instance, some may only request the price and proposed solution, while others will ask for your background story, client reference lists, and work samples to show you’re qualified.

While learning how to write a proposal for business purposes, you may have to dig around your file database for company information, employee biographies, marketing materials, and pricing sheets. Keeping all resources needed for a proposal in one place makes this process easier. Use customer relationship management (CRM) systems to track your proposal progress and acquire what’s needed to draft it in one place.

Pro tip: HubSpot is a popular CRM platform that lets you monitor opportunities using sales pipelines and store documents—all in one system. You can utilize the Sales Documents feature to store, share, and customize templates and materials you’ll need for your proposals.

HubSpot’s deals and opportunities pipeline (Source: HubSpot )

HubSpot’s Sales Documents library (Source: HubSpot )

3. Design Your Proposed Solution

Your proposed solution involves the processes, materials, product quantities, and personnel required to fulfill the offerings or address your customer’s problem statement. Additionally, it should be included in the scope of work section in the proposal. For businesses that only provide a product, such as equipment for a manufacturing plant, this step could be as easy as knowing the quantity and having a logistics plan for delivery and installment.

For more service-based businesses, such as business consultants or content development services, there will likely be more steps and deliverables to complete the work. Regardless of your business, you can use the five W’s and an H methodology to construct a proposed solution that addresses your prospect’s primary pain points:

• Who: Who will be involved, do the work, manage, and be a point of contact for the prospect?
• What: What solutions or products will be delivered, and what resources, processes, or technology will be used?
• Where: Where will work be done or delivered to?
• When: When will the work start and be completed, what are the key milestones throughout the project, and when is each deliverable expected to occur?
• Why: Why did you choose this particular solution for this customer’s needs?
• How: How will work be done, managed, and checked for high quality and customer satisfaction?

For example, a business-to-business (B2B) content writing business might be trying to address a statement of needs issued by a client: “We would like to express thought leadership on the topic of the Zero Trust Cybersecurity Framework.” In this case, the business could use the solution in this business proposal example:

The objective of this business proposal is to demonstrate how ABC Writing Agency can promote the thought leadership of Cybersecurity Corp. for the Zero Trust Security Model. We believe the best course of action is to research and copyright a branded e-book (roughly 4,000 words) regarding Zero Trust Security, the details of the solution, its benefits, and the modern-day security challenges it solves (what) with the final product completed in August 2022. (when) The e-book will use your logo and branding scheme to convey your personal grasp on the subject and thought leadership using a series of direct quotes and statistical callouts. (why)

To ensure high-quality work and client satisfaction, we will begin with an initial call to construct a detailed outline discussing the sections, style guides, tone, and to retrieve direct quotes. Following an initial draft, multiple rounds of edits will take place between Cybersecurity Corp. and ABC Writing Agency to develop a final draft. (how)

The project will be led by our senior editor, Collin Buchanan, and content manager, Jake Cunningham, who comes from the world of cybersecurity. Our team will utilize and manage freelancers experienced in writing e-books on technical topics to research and copyright the asset. (who) All work will be completed by us virtually and delivered via Google Docs. (where)

4. Calculate Pricing

Once you know how you’ll provide your product or service, the next step in writing a proposal is formulating the costs to specify in the document’s pricing section. This is one of the toughest steps because of all the factors that need to be considered, such as product cost and other expenses. That’s why it is critical to accurately communicate your costs to avoid losing a deal for overcharging—or worse—winning a deal with significantly underestimated costs.

As you price everything, you can either do a flat fee, hourly rate, per-unit charge, or some combination of the three. Sometimes, it’s best to work backward by establishing your desired probability first in the form of a percent like 20% profit or a flat dollar amount such as $10,000 above the work cost.

For example, you want to make a 20% profit on the work for an equipment installation job for a manufacturing business, and you’re pricing using a flat fee. You’ve itemized the costs as the following:

• 1 x $80,000 manufacturing equipment = $80,000
• 3 installation/delivery employees x 5 hours x $32 per hour = $480 wages
• $480 employee wages x 7% employer payroll tax = $33.6 payroll tax
• $480 employee wages x 20% benefits and workers’ compensation = $96 benefits and compensation
• $200 for the delivery truck and gas = $200 for delivery costs

When you add all the itemized expenses, the total cost for this installation job will be around $80,809. To get the total, you need to charge this customer to meet your desired profitability, and multiply it by 20% to get $16,162. Add that to your total cost ($80,809 + $16,162), and $96,971 is the flat fee you will charge for the installation job.

Pro tip: Struggling to visualize your pricing process? Try using these seven free estimate templates . Designed for various business types, these templates allow you to outline and itemize the costs of providing work to share with your customers to help win more deals easily.

5. Draft Your Proposal

Now that you know your proposal requirements, have gathered the necessary information, determined the proposed solution, and calculated pricing, you are ready to draft the document. Following along with our free template, your draft will consist of the following elements:

The title page leans more toward showing the professionalism of your business than providing information. There should be a specific title establishing the purpose, such as “ABC Writing Agency Proposal for Cybersecurity Corp. to Promote Thought Leadership on Zero Trust Security.”

Also, be sure to indicate who the proposal was prepared for in terms of the decision-making person and their company name. Add your logo to the front and the contact information for the primary point of contact for your business so they can contact you with further questions.

Table of Contents

Use a table of contents to break down each part of the proposal for business so they can easily navigate through it. Because of the digital age we live in, we recommend linking your table of contents electronically to each associated section. That way, those reading your proposal can go to any part of the document by clicking on the table of contents.

Executive Summary

The executive summary takes everything in your proposal and compresses it into one paragraph. Essentially, if a reader reads this section, they should be able to grasp the general idea of your solution. Here’s a business proposal example using the content writing example above:

With over 10 years of experience in writing high-quality marketing assets, we are eager to assist Cybersecurity Corp in its endeavor to promote thought leadership on Zero Trust Security. We plan to achieve this by writing a comprehensive e-book using engaging copy, stat callouts, and direct quotes from your leaders to help associate the security framework with your brand.

Company Background

Here’s your time to talk about your inception story, mission statement , founding purpose, and company history. You can also provide biographies and professional pictures of your company founders, leaders, and key personnel that might be involved in the work you provide.

This is also the time to express your unique selling proposition . In other words, addressing the question “why choose us” over competitors. Lastly, if you’ve had any recognition or won any company awards, this is the section to highlight those successes.

Scope of Work

This section correlates with creating your proposed solution in step three as you present it in an actionable business plan. Describe the work that will be completed and the tangible deliverables associated with it.

In this small business proposal example, we see how a content writing business might construct a scope of work:

We will provide content writing services to create predetermined marketing assets for Cybersecurity Corp. This includes researching online data for usable information, interviewing subject matter experts (SMEs) for additional insights and quotes, copywriting drafts, inserting callouts, and making edits per revision requests made by Cybersecurity Corp. Deliverables for the scope of work above include:

• 1 x outline developed by ABC Writing Agency and approved by Cybersecurity Corp.
• 1 x drafted e-book (max. 4,000 words) delivered by Google Doc

No matter how long your scope of work is, it’s crucial to avoid industry or technical jargon that the general audience may not understand. Take the time to review the scope of work and translate any statements that may be misunderstood or confusing.

Be sure to indicate how long you expect it to take to complete the entire scope of work. It’s also a good idea to provide estimates for each milestone or individual deliverable you set. Whenever possible, present the information visually to help your reader absorb it better. Below is a sales proposal timeline example for a sales consulting business and its milestones.

Pricing or Price Estimate

For this section, take the price calculation you did in step four and present it to the potential customer. While you should itemize it to show where the price comes from, avoid adding your desired profitability, as that should be private to your business. Make sure it’s clear as to how each item is priced, whether that be hourly, per unit, or a flat fee.

This section should also be used to explain payment expectations, e.g., when invoices must be paid by, how much money is required upfront vs after work is completed, refund policy, and if other billable expenses can be included automatically or require client approval.

Be upfront with your estimate if you don’t know how many units you’ll need or how many hours it will take to accomplish your business offering. Provide an explanation and an estimated range.

Conclusion, Terms & Appendix

The final sections should include additional information that could be useful to your prospective client. A conclusion should express your gratitude for the opportunity and explain the next steps to move forward. Terms (or terms and conditions) can be added in a proposal or in the service agreement to cover legal aspects of a working contract, like contract dispute policies, confidentiality, rules on subcontracting, etc.

The appendix is optional but would utilize visuals or supplemental documents to enrich your proposal. For instance, you might include links to sample work, a client reference list, or a catalog of options for materials or software vendors from which the client can choose.

6. Edit Your Proposal Draft

Once you have completed the first draft of your proposal, run it by multiple departments to ensure it is comprehensive and accurate. Some things to consider as you review it for potential revisions:

• Has strong readability: The proposal uses appropriate style, tone, and structured sentences to create a clean flow of information understood by the specific reader.
• Avoids grammar and technical errors: The proposal avoids punctuation, spelling, or other errors related to proper writing mechanics.
• Addresses requirements: The proposal contains all the information and sections required to meet the reader’s or customer’s needs and objectives.

Use editing tools such as Grammarly to evaluate your business proposal writing for enhanced quality. Grammarly lets users upload text into a system to check for grammar and spelling mistakes as well as for engagement and readability of content. There’s also a plagiarism check feature to evaluate the text to billions of pages online. You can even adjust style preferences when subscribing to Grammarly Business to ensure it meets all your goals.

Grammarly Business’ in-line writing suggestion (Source: Grammarly Business )

Pro tip: Use graphic design tools like Canva to give your sales proposal the professional touch it needs. Canva is a user-friendly platform with thousands of free templates for presentations, marketing materials, social media posts, and proposals for business. Users of all design skill levels can easily turn regular copies into visual masterpieces.

Canva’s sales proposal templates (Source: Canva )

7. Send Your Proposal

Now that your proposal is drafted, edited, and has the aesthetics it needs, it’s time to send the document for review. More formal submissions for RFPs may require that you submit them in person, electronically, or both, so review those provisions carefully before sending them in.

Some sales plans incorporate unsolicited proposals to new leads to present problems they didn’t know existed with viable solutions they could offer. In these cases, they use the proposal to get their foot in the door and create sales opportunities.

When taking this course of action, it’s important to add context to the unsolicited proposal. For instance, in a sales email , briefly introduce yourself, your business, and what services you provide. Furthermore, indicate why you wanted to send a proposal to them specifically and let them know they can reach out if they wish to discuss it further.

8. Follow Up With Your Recipient

Even after you send a proposal, the process is not over. Make time to follow up to confirm the contact received the proposal and see if they have any questions. Because of the proposals’ details, there are usually other clarification steps in the procurement process, such as interviews, client meetings , or sales presentations before work begins.

We recommend using a customer relationship management (CRM) system with task management capabilities to ensure sales reps don’t forget to reach out to a prospect after a proposal is initially sent. A CRM like Pipedrive lets you design and assign tasks to team members from within a project. You can also create projects that are linked to open or won deals.

Pipedrive’s project and task management feature (Source: Pipedrive )

Best Practices in Writing Sales Proposals

Now that you know the steps in how to write a business proposal, there are a few tips you can practice and maintain to produce thoughtful and effective proposals.

Keep It Simple

When learning how to make a business proposal, remember to write short, simple sentences. While there is no strict rule on the business proposal format or length, make sure it is straightforward and easy to understand. Avoid loading it with too much business jargon and fancy words. Instead, strike the sweet spot between conveying essential information and ensuring anyone who reads it can understand it.

Outline Major Sections & Pertinent Information

The first thing to do when learning how to do a business proposal is to outline all the major sections of your document. This should also include all the pertinent information that you want to get across. The business proposal outline will help you stay focused on the main points of the document and keep your ideas from drifting away.

Add Data & Visuals

Capture your prospect’s attention by including quantitative data and figures highlighting your offerings and the value of your company. For example, you can show your month-on-month sales trends as proof of your stellar performance. Adding visual elements like charts and graphs can also help make your proposal more engaging.

Increase Credibility With Social Proof

Assert your company’s credibility. Many prospects won’t readily believe your claims about your business and are most likely to trust the word of their own peers and other customers. To help build your credibility and gain their trust, include social proof, such as reviews and testimonials from your own customers.

Use a Call to Action (CTA)

After the prospect reads your proposal, direct them to the next step. Use a call to action with a verb that defines what they should do to act on their interest in your proposal. Examples of CTAs are “Subscribe today” or “Download this guide now.” You can also use a CTA with a no-obligation statement like “Sign up, it’s free” for prospects who perceive risks in taking action.

Another excellent idea when adding CTAs is to create a sense of urgency to make your prospect feel that now is the best time to subscribe to your service. Some people are motivated to do something right away for fear of missing out (FOMO). That said, phrases like “Limited-time offer” and “On sale now for 20% off” can trigger action from prospects.

Stay True to Your Brand

Each company has a different brand voice and personality. Staying true to your business brand is a great way to stand out among your competitors. For instance, if your company sells baby clothes, it is best to use language that parents with babies can relate to, like “cute and cuddly” or “snug and comfy.” Use a more formal tone of voice in your proposal if you are selling office wear.

Bottom Line

Many business owners and sales managers would like to standardize their proposal-writing system. However, it can be tricky to address the unique needs of every solicited and unsolicited opportunity to get the correct information in order and present their proposed solutions. Our how-to sales proposal examples and free template will help you streamline your bidding process to win more deals.

About the Author

Find Bianca On LinkedIn

Bianca Caballero

Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

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How to Write a Business Proposal in 7 Steps

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Whether you’re a B2B or a B2C company, you’re in the business of convincing customers to choose to spend their money with your business. For a B2B company that process usually involves a business proposal. In the B2B industry, once you've attracted new customers, which are most likely other businesses, you have to actually make a deal. Unlike B2C companies, who use marketing strategies and then hope their customers respond and purchase their product and service, there's a little more involved in this exchange. That's where your business proposal will come into the picture.

Luckily, even though your process and the exact format for your business proposal can be unique to your company, there is also a general formula you can follow to make things easier, especially the first few times you write a proposal.

In this guide, we'll walk you through the general steps of how to write a business proposal—including how to decide what kind of proposal you're writing, how you should organize it, and what information you should include.

How to write a b usiness proposal: 7 essential steps to follow

With these starting points in mind, let's get down to the process. Whether you’re just learning how to write a business proposal, or want to change up the one you’ve already been using, you’ll want to break down writing into a step-by-step approach. The organization is key when you’re writing a business proposal—structure will not only help you answer the core questions mentioned above, but it’ll also help you create consistent, successful proposals every time you’re pitching new business.

This being said, when writing a business proposal, you can break down the document into these sections:

Introduction

Table of contents

Executive summary

Project details

Deliverables and milestones

Bonus: Appendix (if necessary)

Step 1: Introduction

The introduction to your business proposal should provide your client with a succinct overview of what your company does (similar to the company overview in your business plan). It should also include what sets your company apart from its peers, and why it’s particularly well-suited to be the selected vendor to undertake a job—whether the assignment is a singular arrangement or an ongoing relationship.

The most effective business proposal introductions accomplish more with less: It’s important to be comprehensive without being overly wordy. You'll want to resist the temptation to share every detail about your company’s history and lines of business, and don’t feel the need to outline every detail of your proposal. You'll want to keep the introduction section to one page or shorter.

Step 2: Table of contents

Once you've introduced your business and why you're the right fit for the client you're submitting the proposal to (a quasi-cover letter), you'll want to next create a table of contents. Like any typical table of contents, this section will simply outline what the client can expect to find in the remainder of the proposal. You'll include all of the sections that we'll cover below, simply laid out as we just did above.

If you're sending an electronic proposal, you may want to make the table of contents clickable so the client can easily jump from section to section by clicking the links within the actual table of contents.

Step 3: Executive summary

Next, your business proposal should always include an executive summary that frames out answers to the who, what, where, when, why, and how questions that you’re proposing to the client lead. Here, the client will understand that you understand them.

It's important to note that despite the word "summary," this section shouldn't be a summary of your whole business proposal. Instead, this section should serve as your elevator pitch or value proposition. You'll use the executive summary to make an explicit case for why your company is the best fit for your prospect’s needs. Talk about your strengths, areas of expertise, similar problems you’ve solved, and the advantages you provide over your competitors—all from the lens of how these components could help your would-be client’s business thrive.

Step 4: Project details

When it comes to how to write a business proposal, steps four through six will encompass the main body of your proposal—where your potential client will understand how you’ll address their project and the scope of the work.

Within this body, you'll start by explaining your recommendation, solution, or approach to servicing the client. As you get deeper within your explanation, your main goal will be to convey to the client that you’re bringing something truly custom to the table. Show that you've created this proposal entirely for them based on their needs and any problems they need to solve. At this point, you'll detail your proposed solution, the tactics you’ll undertake to deliver on it, and any other details that relate to your company’s recommended approach.

Step 5: Deliverables and milestones

This section will nest inside the project details section, but it’s an essential step on its own.

Your proposal recipient doesn’t get merely an idea of your plan, of course—they get proposed deliverables. You'll outline your proposed deliverables here with in-depth descriptions of each (that might include quantities or the scope of services, depending on the kind of business you run). You never want to assume a client is on the same page as you with expectations, because if you’re not aligned, they might think you over-promised and under-delivered. Therefore, this is the section where you'll want to go into the most detail.

Along these lines, you can also use this section of the prospective client's proposal to restrict the terms and scope of your services. This can come in handy if you’re concerned that the work you’re outlining could lead to additional projects or responsibilities that you’re not planning to include within your budget.

Moreover, you might also want to consider adding milestones to this section, either alongside deliverables or entirely separately. Milestones can be small, such as delivery dates for a specific package of project components, or when you send over your first draft of a design. Or, you can choose to break out the project into phases. For longer projects, milestones can be a great way to convey your company’s organization and responsibility.

Step 6: Budget

There’s no way around the fact that pricing projects isn’t easy or fun—after all, you need to balance earning what you’re worth and proving value, while also not scaring away a potential client, or getting beaten out by a competitor with a cheaper price. Nevertheless, a budget or pricing section is an integral part of a business proposal, so you'll want to prepare your pricing strategy ahead of time before getting into the weeds of any proposal writing.

This being said, if you fear the fee might seem too high to your potential client, you might decide to break out the individual components of the budget—for example: social media services, $700; web copywriting $1,500—or create a few different tiers of pricing with different services contained in each. The second approach might not work for all types of businesses or proposal requests, but it may be worth considering if you’re worried about your overall fee appearing steep.

With these points in mind, once you've determined how to outline your pricing, you'll list it out (you might even include optional fees or services) and the overall cost for the scope of work you've described.

Step 7: Conclusion

Finally, your conclusion should wrap up your understanding of the project, your proposed solutions, and what kind of work (and costs) are involved. This is your last opportunity to make a compelling case within your business proposal—reiterate what you intend to do, and why it beats your competitors’ ideas.

If you're writing an RFP, again, meaning a potential client has requested this document from you, you might also include a terms and conditions section at this point. This end-on piece would detail the terms of your pricing, schedule, and scope of work that the client would be agreeing to by accepting this proposal.

Bonus step: Appendix (optional)

After the conclusion, you might also decide to include an appendix—where you add any supplemental information that that either doesn’t fit within the main proposal without being disruptive for the reader, or is less than essential to understanding the main components of your proposal. You’ll likely only need an appendix if you have stats, figures, illustrations, or examples of work that you want to share with your potential client. This being said, you might also include contact information, details about your team, and other relevant information in this section.

If you don't have any additional information to include, don't worry—you can end your business proposal with the conclusion section.

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Business proposal considerations

Before you dive into determining how to write a business proposal that will give you a competitive edge, there are a few important things to keep in mind.

First, you'll want to make sure that you’re accomplishing the right objectives with your proposal. When writing a business proposal, you’re trying to walk a line between both promoting your company and addressing the needs of your would-be client, which can be difficult for any company to do.

This being said, you'll want to remember that a business proposal is different than a business plan, which you likely already wrote for your company when you were starting your business. Your business plan spells out your company's overall growth goals and objectives, but a business proposal speaks directly to a specific could-be client with the purpose of winning their business for your company.

With this in mind, in order to write a business proposal for any potential client, you'll need to establish your internal objectives and how these will contribute to the work you're proposing. To explain, you'll need to consider the following:

What tasks will need to be done for this work?

Who will do each task, and oversee the job at large?

What you’ll charge for the job?

Where will the work be delivered?

When will it be done?

Why are you the best fit for the job the client needs to be accomplished?

How will you achieve results?

Not only are these questions at the heart of clear and concise writing, but you also won't be able to write your business proposal without answers to them. So as you're going through the different pieces of your business proposal, keep in mind the objectives of your business, while also remaining persuasive regarding why the potential client should work with you instead of someone else.

The next important thing you'll need to keep in mind before you start writing a business proposal is what kind of proposal are you writing. Essentially, there are two types of business proposals—solicited proposals where someone requested the proposal from your company—and unsolicited proposals, where you're sending the document to another business unprompted.

In the case of solicited proposals, often called RFPs (short for a request for proposal), it’s likely that this potential client already knows at least a little about your business. With these kinds of business proposals, you'll want to spend less time convincing the client that you're the best small business consultant for the job and more on making your proposal feel custom to their specific brief, project, or problem. On the whole, the less generic your business proposal is, the more likely you are to win the work.

Unsolicited proposals, on the other hand, are much harder to sell.

As you’re writing a business proposal to a company that doesn’t know they may need your services, you’ll want to focus on getting them to understand why your company is specifically unique. You want to show them that you can add significant value to their business that they don’t already have. If there is currently someone performing the function you would like to, the sell will even be more difficult.

Business proposal examples

So, now that we've gone through all of the steps to show you how to write a business proposal, let's discuss some examples. As you go through the writing process, you might find it's helpful to consult external resources to review business proposal samples or templates and see how other businesses have structured these types of documents. Specifically, it might be even more helpful to review business proposal examples that relate to your particular industry—such as marketing, advertising, or finance.

General business proposal sample

If you're looking for a general business proposal example, you might consult BPlan, which offers advice, examples, and templates for the documents that are required to plan and operate a small business. In the BPlan sample, BPlan breaks their example into three overarching parts—a problem statement, a proposed solution, and a pricing estimate. This may be a good place to start if you're writing a business proposal for the first time and need a simple, general example to follow.

For a solicited proposal or RFP, you may want to reference a business proposal example that specifically operates under the assumption that you've been asked for this proposal. In this case, you may check out one of the downloadable RFP templates from Template Lab.

Template Lab offers both Word and PDF versions of their templates—and these business proposal samples will include sections more appropriate for RFPs including terms and conditions, scheduling, and points of contact.

Business proposal template services or software

For the most advanced and plug-and-play type business proposal samples, you may decide to utilize a service like Proposify or PandaDoc. These software services allow you to choose from their library of professionally designed and outlined business proposal examples (which are also usually industry-specific) and customize the template for your business's needs.

It's important to note, however, that although you may be able to sign up for a free trial for these services, most of them will eventually require a paid subscription.

5 best practices for writing a business proposal

Writing a business proposal can seem overwhelming at first, as it requires you to provide information about your company and its services as they relate specifically to what your prospect needs. As you go through the process again and again, however, it will become easier and easier to write a succinct and effective business proposal.

This being said, there are a few best practices you can keep in mind to help you as you get started:

1. Be direct.

Although you might feel the urge to show off your language skills while trying to impress a client, when you’re writing a business proposal, tour best bet to win business is to be clear, concise, and direct. You won't want to use overly flowery language or anything that could possibly be misconstrued.

2. Don’t leave room for ambiguity.

You'll want to make sure your proposal is straightforward and easy to understand, with no room for misinterpretation around what you say you’ll do or deliver.

Therefore, you'll want to avoid overly complicated industry jargon to be sure your client can understand exactly what you're talking about and what it means within the scope of your (and their) business.

3. Write for the right audience.

If you were writing a proposal for a specialty food business, it shouldn't look or sound exactly the same as if you were writing a proposal for an asset management company. You'll always want to keep your audience in mind as your craft and develop your proposal.

Ultimately, your best bet is to be straightforward, clear, and stick to the details, but you also shouldn't be afraid to tailor your writing to your audience so that your client feels that the proposal has truly been created with their business in mind.

This being said, your proposal should show that you not only understand your potential client but that you also respect them professionally.

4. Consider a title page.

Although this may not be necessary for a shorter business proposal, a title page can help with the general organization, flow, and professional feel of your document.

Like a title page for any other type of report, this one-page cover sheet would precede the remainder of your proposal and would likely include your business's name, contact information, and logo, as well as who you're submitting the proposal to.

Depending on your business or the potential client you're submitting the proposal to, you might decide that a title page is unnecessary, however, it's worth keeping in mind that it may be something to visually draw in your reader from the start.

5. Err on the side of brevity.

Finally, within the world of business proposals, shorter is usually better. This isn't to say, of course, that you should leave out details or omit important sections—it simply means that you should try to find the most succinct way to say what you need to say and get your point across to the potential client.

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The bottom line

There's no doubt about it—learning how to write a business proposal is a lot of work. Luckily, however, you can follow our steps so you know what to include in your proposal and how to include it.

Ultimately, selling your services to potential clients is part of running and managing your business and as you do it again and again, it will only become easier.

This being said, as you go through the lifecycle of your business, you'll begin to accumulate a library of business proposals that you can continuously reference and use to develop your pitching strategy and writing process based on proposals that have and have not worked. And, hopefully, by taking the time to invest in this business proposal process, you'll be winning the work you need to grow your business.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

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View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

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How to Write a Business Proposal for Small Businesses

Help your small business stand out with a well-crafted business proposal — here’s how.

Caylin White

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A well-crafted business proposal can be a powerful tool to achieve your goals. Are you a small or medium-sized business (SMB) owner or leader looking to secure new clients or expand your business? It may sound daunting but if you follow these steps you can create a compelling proposal that will make your small business stand out. 

Grab a cup of coffee and read on to learn everything from understanding the key components of a business proposal to best practices and real-world examples that will inspire you.

What you’ll learn: 

What is a business proposal? Key components of a successful business proposal Types of business proposals to consider Step-by-step guide to writing a business proposal Best practices for writing a business proposal for small businesses Business proposal templates for SMBs Get started on your proposal for small business

What is a business proposal?

A business proposal is a formal document that outlines your business, the project or service you’re proposing, and the value you can bring to a potential client. It’s a key part of your small business marketing strategy . It serves as a roadmap for your business relationship and demonstrates your expertise, capabilities, and unique selling points.

To be clear, a business plan is different than a business proposal. A business plan focuses on the internal features of your business. A business proposal serves as a pitch to a client or business. The object of a business proposal is to secure a partnership between organizations by demonstrating the value of the service your business can offer. ( Back to top. )

Key components of a successful business proposal

When learning how to write a grant proposal for small business (or any sized business) there are a few terms you’ll need to learn:

• Cover page and introduction: Begin your business proposal with a professional cover page that includes your business name, logo, contact information, and the date. Follow this with a brief introduction that states the purpose of the proposal and provides a high-level overview of your business. Proposals with an attractive cover page tend to convert around 45% better than those without one.
• Executive summary: The executive summary is a concise overview of your entire proposal. It should grab the reader’s attention and highlight the key points of your proposal, including the problem you’re solving, your proposed solution, and the benefits your client will gain by working with you.
• Problem statement: Clearly articulate the problem or challenge your client is facing. This section needs to demonstrate your understanding of their needs and pain points. Use specific details and data to support your claims.
• Implementation plan and solution: Present your proposed solution in detail. Explain how your product or service addresses the problem you’ve outlined. Provide a step-by-step implementation plan, including timelines, milestones, and deliverables.
• Budget and pricing: Outline the costs associated with your proposed solution. Be transparent and provide a detailed breakdown of expenses. If applicable, offer different pricing options or packages to cater to different budgets.
• Benefits and value proposition: Highlight the specific benefits your client will gain by choosing your business. Quantify the value you bring whenever possible and explain how your solution will help them achieve their goals.
• Call to action: Conclude your business proposal with a clear call to action. Invite the reader to take the next step, whether it’s scheduling a meeting, signing a contract, or making a purchase. Research states that proposals that ​​contained only one offer, sold for a 21% higher upfront fee , and a 33% higher monthly, retainer fee.

Pro tip : Make your proposal mobile-ready as one-third of the population are reading from their mobile devices, phones, or tablets. ( Back to top. )

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Types of business proposals to consider.

There are different types of business proposals, each tailored to specific purposes. Here are a few common types:

Project proposals

Project proposals are used when you’re bidding on a specific project. They outline the scope of work, timeline, budget, and deliverables for the project.

Sales proposals

Sales proposals are used to convince potential customers to purchase your products or services. They focus on highlighting the benefits of your offerings and demonstrating how they meet the customer’s needs. Pull data from your small business CRM to ensure you are meeting your customer’s needs. 

Partnership proposals 

Partnership proposals are used to establish collaborative relationships with other businesses. They outline the mutual benefits of the partnership and define the roles and responsibilities of each party.

Step-by-step guide to writing a business proposal

No matter what type of business you’re starting, you can follow these steps to create a well-structured and persuasive business proposal:

1. Identify your target audience

Understand the needs, challenges, and preferences of your target client. Tailor your proposal to their specific pain points and interests.

2. Gather relevant information

Conduct thorough research on your target client and their industry. Use customer data from your CRM to flesh out the proposal and ensure it’s highly relevant.  Don’t have a CRM? It’s easy to get started with Salesforce.  

3. Structure and format

Organize your proposal using a clear and logical structure. Use headings, subheadings, and bullet points to make it easy to read. Tailor the format to your audience and purpose.

4. Craft a compelling executive summary

Write a concise and attention-grabbing executive summary that summarizes the key points of your proposal. This section is crucial in capturing the reader’s interest.

5. Develop a detailed problem statement

Clearly outline the challenge or problem your client is facing. Provide evidence and data to support your claims and demonstrate your understanding of their situation.

6. Propose a solution and implementation plan

Present your solution in detail, explaining how it addresses the problem you’ve identified. Provide a step-by-step implementation plan with timelines and deliverables.

7. Highlight benefits and value

Emphasize the specific benefits your client will gain by working with you. Quantify the value whenever possible and explain how your solution aligns with their goals.

8. Include a budget and pricing

Provide a transparent and detailed breakdown of costs associated with your solution. Offer different pricing options if applicable.

10. Incorporate testimonials or case studies

Include testimonials from satisfied clients or case studies that demonstrate the success of your solutions. This adds credibility to your proposal.

11. Proofread and revise

Carefully proofread your proposal for any errors in grammar, spelling, or formatting. Ensure the language is clear, concise, and professional. ( Back to top. )

Best practices for writing a business proposal for small businesses

Now it’s time to help your SMB stand out. Here are some additional tips to enhance your business proposal:

Use clear and concise language. By avoiding jargon and technical terms that your client may not be familiar with. Use simple language that’s easy to understand.

Highlight your unique selling points. Emphasize what sets your business apart from competitors. Showcase your expertise, experience, and unique value proposition .

Tailor your business proposal. Customize your proposal to each client by addressing their specific needs and pain points, and demonstrate how your solution is the best fit for them.

Use enticing visuals. Incorporate charts, graphs, videos, and images to support your points and make your proposal more visually appealing.

Proofread your proposal thoroughly. Double-check for any errors in grammar, spelling, or formatting. ( Back to top. )

Business proposal templates for SMBs

When it comes to creating a business proposal, professionally designed templates can be a game-changer. You can find many grant proposal templates or business proposal templates in Google docs , Quickbooks, and other websites. These templates not only save you time and effort, but also provide a polished and professional look to your proposal. 

Once you have chosen a template, it’s important to customize it to fit your specific business needs. This includes adding your company logo, adjusting the colors and fonts to match your brand identity, and tailoring the content to highlight your unique value proposition. By utilizing professionally designed templates and following these tips, you can create compelling business proposals that leave a lasting impression on your clients.

Get started on your proposal for small business 

Writing a business proposal is a crucial step in presenting a compelling case for any type of business. It requires careful planning, research, and a clear understanding of the target audience. 

Starting a small business — or any sized business for that matter — doesn’t have to be hard when you have the right tools for the job . With these tips and techniques, you can create the business that you’ve dreamed of for the future you deserve.

AI supported the writers and editors who created this article. ( Back to top. )

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Free Small Business Plan Templates and Examples

By Kate Eby | April 27, 2022

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We’ve compiled the most useful collection of free small business plan templates for entrepreneurs, project managers, development teams, investors, and other stakeholders, as well as a list of useful tips for filling out a small business template.

Included on this page, you’ll find a simple small business template and a one-page small business plan template . You can also download a fill-in-the-blank small business plan template , and a sample small business plan template to get started.

Small Business Plan Template

Download Small Business Plan Template Microsoft Word | Adobe PDF | Google Docs  

Use this small business plan template to identify trends and demographics in the company overview. Highlight how your product or service uniquely benefits consumers in the offerings section, and note your proposed timeline, milestones, and the key performance metrics (KPIs) you will use to measure your success. This template has all the components of a standard business plan, from the executive summary through financing details.

Small Business Plan Sample Template

Download Small Business Plan Sample Microsoft Word | Adobe PDF | Google Docs  

Use this small business plan sample template to draft the subsections and headings of the contents of your plan. This template provides editable sample text that shows you how to organize and create a ready-to-be-implemented business plan. This sample template helps remove the guesswork of what to include in a small business plan.

Simple Small Business Plan Template

Download Simple Small Business Plan Template Microsoft Word | Adobe PDF

Use this streamlined, customizable, simple small business plan template to chart revenue, expenses, and net profit or loss forecasts with sample graphics. Order your small business plan with numbered subsections and list them in a table of contents. Supplement the plan with additional information in the appendix for a complete business plan that you can present to investors.

Small Business Plan Chart Template

Download Small Business Plan Chart Template Microsoft PowerPoint | Google Slides

Use this small business plan chart template to plan and track month-by-month and annual business planning. The flexible color-coded bar chart simplifies tracking and allows you to customize the plan to meet your needs. Add tasks, track owner status, and adjust the timeline to chart your progress with this dynamic, visually rich small business planning tool.

Small Business Plan Outline Template

Download Small Business Plan Outline Template Microsoft Word | Adobe PDF | Google Docs

Use this small business plan outline template to jumpstart a plan for your small business. This template includes the nine essential elements of a traditional business plan, plus a title page, a table of contents, and an appendix to ensure that your document is complete, comprehensive, and in order. Easily simplify or expand the outline to meet your company’s needs.

Printable Small Business Plan Template

Download Printable Small Business Plan Template  Microsoft Word | Adobe PDF | Google Docs

This print-friendly small business plan template is ideal for presentations to investors and stakeholders. The customizable template includes all the standard, critical business plan elements, and serves as a guide for writing a complete and comprehensive plan. Easily edit and add content to this printable template, so you can focus on executing the small business plan.

Small Business Startup Plan Template

Download Small Business Startup Plan Template Microsoft Word | Adobe PDF | Google Docs  

Use this small business startup plan template to draft your mission statement and list your keys to business success, in order to persuade investors and inform stakeholders. Customize your startup plan with fillable tables for sales revenue, gross profit margin, and cost of sales projections to secure your business's pricing structure.

Fill-in-the-Blank Small Business Plan Template

Download Fill-in-the-Blank Small Business Plan Template  Microsoft Word | Adobe PDF

This small business plan template simplifies the process to help you create a comprehensive, organized business plan. Simply enter original content for the executive summary, company overview, and other sections to customize the plan. This fill-in-the-blank small business plan template helps you to maintain organization and removes the guesswork in order to ensure success.

One Page Small Business Plan Template

Download One Page Small Business Plan Template  Microsoft Excel | Microsoft Word | Adobe PDF

This one page small business plan template is ideal for quick, simple presentations. Use this template to summarize your business overview, market analysis, marketing, and sales plan, key objectives and success metrics, and milestones timeline. Complete the fillable sections to educate investors and inform stakeholders.

One Page Small Business Plan Example

Download One Page Business Plan Example Microsoft Excel | Microsoft Word | Adobe PDF

This one page small business plan example prompts you to list your vision, mission, product or service, team member names, roles, and relevant experience to promote your small business. Use the market analysis, marketing, sales plan sections to detail how you aim to sell your product or service. This small business plan features fillable tables for key objectives and success metrics. Plus, you’ll find space for your financial cost structure and revenue sources to show how your business will remain profitable.

What Is a Small Business Plan Template?

A small business plan template is a roadmap for defining your business objectives and detailing the operational, financial, and marketing resources required for success. Use a small business plan template to strategize growth, forecast financial needs, and promote investment. 

A small business plan template organizes and outlines the content needed to achieve goals for growth and profit, including marketing and sales tactics. As opposed to starting from scratch, using a template makes it easy to organize the information and customize the plan to meet your needs. 

A small business plan template includes standard business plan sections, as well as the following sections: 

• Executive Summary: Summarize the key points in your small business plan in two pages or less to hold your reader's attention and promote buy-in. Write this section last to capitalize on your understanding of the small business plan.
• Company Overview: Describe the nature of your small business, the industry landscape and trends, demographics, and economic and governmental influences. List your location, product or service, and goals to show what makes your small business unique.
• Problem and Solution: Identify and explain the problem your product or service will solve and its costs. Propose and describe your solution and its benefits. Conclude this section with a summary of the problem and solution.
• Target Market: Identify your small business's target market by researching your product and service to determine the most likely demographic. Explain your target market's motivations for buying your product or service.
• Competition: Note the other competitor product or service offerings, pricing, and company revenues to understand how to outperform your competitors. Detail your small business's competitive advantages, based on research.
• Product or Service Offerings: Describe your product or service, how it benefits your target market, and what makes it unique. Highlight how your product or service will outsell competitors.
• Marketing: Detail your marketing plan with objectives and strategy, including goals, costs, and an action plan. A successful marketing plan reduces costs and boosts your product or service sales.
• Timeline and Metrics: Break down your small business plan into smaller activities. Describe these activities (and the performance metrics you intend to use to track them) and list a completion date for each.
• Financial Forecasts: Explain how your organization uses past performance and market research to inform your business's economic forecasts. Estimate growth and profits based on your informed assumptions.
• Financing: List your funding sources and how you intend to use the funds to keep your company on track as it grows. Smart financing at the planning stage prepares your organization for unexpected challenges and helps to mitigate risk.

A small business plan template enables you to complete your business plan quickly and comprehensively, so you can achieve your goals and turn your product or service idea into a profitable reality.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Small Business Participation Proposal

Small Business Participation Proposal (Sample Format)

The Small Business Participation proposalformat is designed to streamline and bring uniformity to responses and evaluations for Small Business Participation (FAR 15.304). The format provides clarity in that it is distinctly different than the Small Business Subcontracting Plan required for large businesses only (FAR 52.219-9). A copy of the format can be provided in your instructions to offerors or as an attachment to the RFP.

S mall Business Participation Proposal (Format)

All offerors ( both large and small businesses ) are required to complete a Small Business Participation Proposal. Offerors should propose the level of participation of small businesses (as a small business prime, joint venture, teaming arrangement, and/or small business subcontractors) in the performance of the acquisition relative to the objectives/goals set forth in the evaluation of this area.

( a) Check the applicable size and categories for the PRIME Offeror only -- Check all applicable boxes:

{ } Large Prime

{ } Small Business Prime; also categorized as a

{ } Small Disadvantaged Business (SDB)

{ } Woman-Owned Small Business (WOSB)

{ } Historically Underutilized Zone (HUB Zone) Small Business

{ } Veteran Owned Small Business (VOSB)

{ } Service Disabled Veteran Owned Small Business (SDVOSB)

(b) Submit the total combined dollar value and percentage of work to be performed by both large and small businesses (include the percentage of work to be performed both by Prime, joint venture, teaming arrangement, and subcontractors):

Example: If the Prime proposes a price of $1,000,000 (including all options), and small business(es) will provide $250,000 in services/supplies as a prime, joint venture, teaming arrangement, or subcontractor, the % planned for small businesses is 25%; and 75% for large business, equaling 100%.

Total Percentage planned for Large Business(es) ____75_% = $ 750,000

Total Percentage planned for Small Business(es) ____25_% = $ 250,000

100% = $1,000,000

(c) Please indicate the total percentage and dollar value of participation to be performed by each type of subcategory small business. The percentage of work performed by Small Businesses that qualify in multiple small business categories may be counted in each category:

Example: Victory Prop Mgt (WOSB and SDVOSB) performing 2%; and Williams Group (SDB, HubZ and WOSB) performing 3%. Results equate to: SB 5%; SDB 3%; HubZone 3%; WOSB 5%; SDVOSB 2%; VOSB 2%;). SDVOSBs are also VOSBs automatically; however VOSBs are not automatically SDVOSBs.

(d) Identify the Prime Offeror and type of service/supply that the Prime Offeror will provide. Then list each of the intended subcontractors and principal supplies/services to be provided by that subcontractor. Provide the Commercial and Government Entity (CAGE) code for the Prime and each intended subcontractor. Also, provide the anticipated NAICS codes(s) that the Prime Offeror believes best describes the product or services being acquired by its subcontracts with each intended subcontractor. Small business Primes and small business subcontractors that qualify as small businesses in multiple small business categories should be listed in each applicable small business category.

Example: If a Small Business qualifies as a WOSB and a SDVOSB, you can add them to each category below in which they qualify.

(1) Pursuant to Sections 8(d) of the Small Business Act, a business is considered small for Government procurements if it does not exceed the size standard for the NAICS code that the prime contractor believes best describes the product or services being acquired. In other words, the size of the prime’s suppliers is determined by the applicable NAICS code of their joint venture, teaming partner, or subcontract, which may or may not be the same NAICS code as the one for your prime contract with the Government.

(e) Describe the extent of commitment to use small businesses (e.g., what types of commitments, if any, are in place for this specific acquisition either – small business prime, written contract, verbal, enforceable, non-enforceable, joint venturing, mentor-protégé, etc.) Provide documentation regarding commitments to small business for this effort. Copies of such agreements should be provided as part of your small business participation plan and will not count against the page limitation for this volume.

AFARS Parts

Afars appendix.

• Data Initiatives
• Regulations
• Smart Matrix
• Regulations Search
• Acquisition Regulation Comparator (ARC)
• Large Agencies
• Small Agencies
• CAOC History
• CAOC Charter
• Civilian Agency Acquisition Council (CAAC)
• Federal Acquisition Regulatory Council
• Interagency Suspension and Debarment Committee (ISDC)

ACQUISITION.GOV

An official website of the General Services Administration

Small Business Proposal

No matter how ginormous businesses in the current world are, most of these started small. Some started in garages, kitchens, and other places deemed unfit for this kind of endeavor. However, if there is one thing that allowed them to expand and became something that changed the world, it is the guts to do things. That’s why for your venture, we have Small Business Proposal Templates that you can download whenever you need one. To help you better, we also created an excellent guide that you can pull out to help you create a proposal . Go on, download, and check our resources today.

10+ Small Business Proposal Examples

1. small business proposal template.

• Google Docs

Size: A4, US

2. Small Business Grant Proposal

3. Small Business Loan Proposal Template

4. Small Business Investment Proposal Template

5. Free Small Business Proposal Template

6. Small Business Proposal Example

Size: 99 KB

7. Proposal for Small Business

Size: 164 KB

8. Simple Small Business Proposal

Size: 30 KB

9. Small Business Proposal in PDF

Size: 359 KB

10. Small Project Business Proposal

Size: 933 KB

11. Small Business Proposal Form

Size: 316 KB

What is a Small Business Proposal?

A small business proposal is a proposal document that people use to invite, encourage, or turn someone in your cause to gain more support and funding . Business professionals use this to help them ensure that their small business will have a good start.

What are the components of a business proposal?

Whether you are writing a simple business proposal or you wanted to create a systematic one, these five components are consistent and are necessary for creating a business proposal.

Executive Summary

It’s basic knowledge that a business proposal should have an executive summary . What is an executive summary? If you want to ask. An executive summary in simple terms is a summarized version of the whole proposal or even the business plan. An executive summary is important to tell people how prepared you are for the venture.

Business Structure and Description

Another thing that you should include in your business proposal is the description and structure of your business. This point answers simple why, what, where, how, and who questions. Some people call this the company profile , as well.

Market Result and Strategy

The main point of a business is to generate profits. Yes. So, you should have a feasibility analysis before creating a business proposal. In this way, people can see the probability of your business succeeding. Thus, may gain you more support in the process. A marketing strategy is important because it also ensures your business position in the market.

Management and Personnel

Although you’ve already included some individuals in the business structure part, they were only a few. Here in this section, you provide a detailed description of the teams, their goals and purpose, and their competence in the field. This is important because it allows people to see more of the individuals responsible for the business, which could help you in the long run.

Financial Documents

The financial aspect of the business should be written well. In this way, people can trust that the whole business will indeed succeed. It also allows people to trust in the management that they will fulfill their goals or promises and not squander the funds of the project or the business.

How to Create a Small Business Proposal

Small Businesses are everywhere. You often hear words of them, but they don’t create as much impact as established ones. Why do you think this happens? Well, for one, these businesses have a lower budget and do not have enough business partnerships to vouch for their credibility, as well. So, to help you write a business proposal, these steps are necessary.

Step 1: Connect With The Client

The first thing that you should do before creating business propositions, is to connect with the client. You know a business is not a one-sided effort. Nope, a business does not grow out that way. Instead, there is always a need to know the customers and their concerns. So, for your first step, make sure to connect with the client.

Step 2: Generate Ideas

The next thing that you should concern yourself with is to do brainstorming. In this part, you generate ideas which you can use for your products, marketing , or advertising. If you want your business to succeed make sure to fulfill a need or want from the customer, that’s why brainstorming is important.

Step 3: Plan Out Marketing

Marketing has different methods. In today’s digital world, marketing can both be informal and formal; some companies opt to use influential individuals to help them act as a cover of their products . However, you can do many things—you are not limited.

Step 4: Finances

The last thing you need to include in the financial plan for the whole project. This part of the proposal is necessary especially if you are trying to gain funds through a bank loan . The bank would check this part out as they are more concerned with your capability to return the loan rather than advancing your ideas.

Is making a business proposal a good idea?

Yes. Creating a business proposal for your desired business is important because it allows you to invite more people to the venture which provides you with more funds to use.

What is the difference between a business plan and a business proposal?

The difference between a business proposal and a business plan lies in the functions and use of these documents. For one, a business proposal is used to invite people to join a certain business venture while a business plan showcases the ins and outs of the business. Another thing to take note of is that a business proposal has fewer pages than a business plan, as a business plan has more details.

How do you end a business proposal?

Any proposal usually ends “Sincerely” or “Regards” as these are the most common professionally used closing in any business document. However, depending on your relationship with the reader, you may also use different closing as you see fit.

Of the greatest companies and enterprises in our current age, a few of them started on humble beginnings. However, it didn’t give pause to their venture. Instead, it acted as a driving force for them to ensure that they are seated on the pantheon of the best. So whatever challenge you have and how small your small business is, make sure that you aim for success and take hold of it. In that way, you make the whole journey worthwhile.

Proposal Maker

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• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

Biden's capital gains tax proposal could crush the economy, experts say

President Biden's latest proposal to hike the top capital gains tax rate to its highest level in more than a century is facing heavy criticism from experts who warn such an action could significantly harm the U.S. economy.

According to a report issued by the Treasury Department , led by Secretary Janet Yellen, the president's proposed fiscal year 2025 budget would increase the top marginal rate on long-term capital gains and qualified dividends to a staggering 44.6%. A capital gains tax hike of that magnitude would take the rate to its highest level since it was first introduced in the early 1920s.

"Investment is the real driver of economic growth," E.J. Antoni, an economist and research fellow at The Heritage Foundation, told Fox News Digital. "Investment is what gives you productivity gains. Investment is where you get factories and machines — it's where businesses are able to provide their workers with tools and equipment that allow them to increase their productivity, to increase wages, etc."

"If you're going to tax something, you get less of it," he continued. "And that's just as true for investment as it is for anything else. Taxing capital gains means less investment, it means less economic growth, and it means the rise in people's standards of living is going to slow dramatically."

BIDEN'S COVID-19 SPENDING COMES BACK TO BITE AS INFLATION REMAINS HIGH: ECONOMISTS

The Treasury Department's report states that the 44.6% rate is a combination of proposals, including increasing the top ordinary capital gains rate from 20% to 37%. The bulk of the tax hikes impact Americans with taxable income greater than $1 million.

READ ON THE FOX NEWS APP

But Antoni, who argued such a tax hike would have broad economic impacts , further noted that inflation impacts the price of equities, such as stocks. That means a tax on gains when equities are sold also taxes inflation.

BIDEN CLAIMS INFLATION WAS 'SKYROCKETING' WHEN HE TOOK OFFICE, DESPITE DATA SHOWING OPPOSITE

Increasing capital gains taxes, therefore, could create a larger incentive for lawmakers and federal policymakers to maintain high rates of inflation to guarantee larger tax revenues, according to Antoni.

"These are the really dangerous Biden proposals that a lot of people miss when it's rolled out from Treasury," Mike Palicz, director of federal tax policy at Americans for Tax Reform, told Fox News Digital. "They actually come out and say, 'we're advocating for a top capital gains rate of 44.6%.'"

"This is people's nest egg. This is them saving, them investing — it's their American dream. And here is Biden coming out with the highest proposed capital gains tax in 100 years," Palicz said. 

HIGH INFLATION IS COSTING AMERICANS AN EXTRA $1K A MONTH

In a recent post, Americans for Tax Reform stated that the tax proposal outlined by the Treasury Department, when paired with high state taxes , could lead to many Americans paying rates of more than 50% on income. The group also noted the proposal could crush small business owners who will be exposed to the high rate when they seek to sell their businesses.

Biden's proposal would further create a mandatory capital gains tax on transferred assets for families when parents pass away.

Additionally, Biden's proposal would impose a 25% tax on unrealized capital gains owned by Americans whose wealth exceeds $100 million. Overall, that new tax, along with the substantial capital gains tax increase, are projected to lead to nearly $800 billion in new government revenue , according to a Peter G. Peterson Foundation analysis.

"The idea that this is somehow going to raise trillions upon trillions of dollars is once again based on the notion that people will respond by essentially not responding," Antoni said. "In other words, I won't actually change my behavior when faced with these higher tax rates."

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The Treasury Department didn't respond to a request for comment.

Original article source: Biden's capital gains tax proposal could crush the economy, experts say

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Biden Tax Increases Won’t Hit Middle Class, Yellen Says

Republicans pressed the Treasury secretary on President Biden’s tax proposals and the fate of the Trump tax cuts that will expire in 2025.

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By Alan Rappeport

Reporting from Washington

The battle lines of the next big tax fight were laid out on Tuesday as Treasury Secretary Janet L. Yellen sparred with Republicans over the Biden administration’s plans to raise taxes on businesses and wealthy Americans.

In recent weeks, Republicans have been amplifying their attacks on President Biden’s tax proposals, which have become central to the president’s re-election message. Many provisions in the $1.7 trillion tax cut that Republican lawmakers and former President Donald J. Trump enacted in 2017 are set to expire in 2025, including lower tax rates for individuals as well as many tax breaks for corporations.

Lawmakers are girding for a legislative battle over which ones — if any — will be extended next year. Renewing all of the tax measures for another decade would cost about $3 trillion, according to the Joint Committee on Taxation.

Republicans have begun warning that Mr. Biden plans to allow all of the tax cuts to expire, effectively raising taxes on businesses and families at a moment when inflation is pinching consumers.

“Instead of allowing families hit by these high prices to keep more of their hard-earned money, President Biden wants the highest tax increase on families and small businesses in American history,” Representative Jason Smith, Republican of Missouri and the chairman of the House Ways and Means Committee, told Ms. Yellen during a hearing on Tuesday.

The president fueled such criticism last week when he assailed the Trump tax cuts for benefiting the rich and increasing the federal debt and promising: “The tax cut is going to expire. If I’m re-elected, it’s going to stay expired.”

But on Tuesday, Ms. Yellen insisted that Mr. Biden would keep his promise to not raise taxes on Americans who earn less than $400,000 a year if he wins a second term.

“The president has been very clear that no family earning less than $400,000 will face a tax hike,” Ms. Yellen said.

“He has not proposed such a thing since he took office, and he’s not proposing to allow that to happen when parts of T.C.J.A. expire,” she added, referring to the 2017 Tax Cuts and Jobs Act.

The budget proposal that Mr. Biden released in March called for $3 trillion in tax increases that would go toward lowering the deficit and paying for other Biden administration priorities such as shoring up retirement programs.

Ms. Yellen said on Tuesday that some of the proposed tax increases could offset the costs of extending provisions of the 2017 tax law. She pointed to measures that would raise taxes on stock buybacks, increases in the corporate income tax and corporate alternative minimum taxes, and a new 25 percent “billionaire tax” on individuals with wealth, defined as the total value of their assets, of more than $100 million.

In a sign of the legislative challenge to come, Republicans on the Ways and Means Committee argued that middle-class Americans will still feel the impact of tax increases on businesses, pointing to research that claims workers and consumers bear much of the burden of a higher corporate tax rate. They also dismissed the international agreement on a “global minimum tax” that Ms. Yellen helped broker in 2021 as a giveaway to foreign governments, suggesting that Republicans remained unlikely to provide the votes needed to put the United States in compliance with the pact.

Asked by Representative Michelle Fischbach, Republican of Minnesota, how Mr. Biden would find a way to keep the tax cuts from expiring, Ms. Yellen said the president would work to let the cuts for the rich lapse while preserving the rest.

“There will be a negotiation over what to do when these tax cuts expire and the president, as he does in many other situations, will negotiate with Congress,” Ms. Yellen said.

The contours of the coming tax changes will depend heavily on the political makeup of the House and the Senate and who wins the presidency. Ms. Yellen acknowledged that Mr. Biden had not yet finalized all the details of his tax plan, but criticized the Trump tax cuts for failing to stimulate much business investment and for overwhelmingly benefiting the rich.

Mr. Trump said this year that if elected, he would enact “the biggest tax cuts” and a “brand-new Trump economic boom.”

Alan Rappeport is an economic policy reporter, based in Washington. He covers the Treasury Department and writes about taxes, trade and fiscal matters. More about Alan Rappeport

UBS flags 'serious' concern about new Swiss capital requirements

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Weakness in Europe drives down Daimler Truck shares

Daimler Truck shares fell as much as 6.5% on Friday as the German truck and busmaker highlighted weakness in its European market after reporting first-quarter results that beat forecasts.

Local election results: Starmer demands PM call general election - as Tory defector says Sunak destined to be 'voted out in October'

Labour is celebrating victory in the Blackpool South by-election - and similarly positive results in council elections in England. The Tories are on course for their worst ever local elections performance, and would be "almost annihilated" at a general election.

Friday 3 May 2024 09:33, UK

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• Starmer wants general election after by-election win
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The results so far show "the unpicking of the electoral coalition" that Boris Johnson put together when he won the general election in 2019.

That's the verdict of our deputy political editor Sam Coates , who says several factors mean voters are not backing the Tories "in anything like the numbers they were four years ago".

He cites no Brexit to "get done", no Jeremy Corbyn, and the fact that Reform UK is standing against the Conservatives across the country - something its previous incarnation, the Brexit Party, didn't do.

It's led to Labour doing much better in Leave areas, "a problem in 2019 now looking like it's being repaired".

Sam says it's "making the job of the Tories holding their voter base together even harder", although he notes Labour will be disappointed to have failed to win in places like Harlow.

Sir Keir Starmer visited several times during the campaign, but it stayed Tory overnight.

Overall, the results likely aren't "quite bad enough" for Tory MPs to once again try to change the party leader.

Rishi Sunak should be safe and may be hoping "something comes along" over the next few days to give him a boost - possibly decent results in some of the mayoral contests.

In addition to electing councillors and mayors, voters in England and Wales have also been choosing more than 30 police and crime commissioners (PCCs).

So far, only three results are in. 

Labour's Clare Moody has won in Avon and Somerset , replacing the Tories' Mark Shelford.

This is the first time that Labour has won the PCC role in the region since it was first created.

It may also give the Labour Party hope that it has prevented the Greens from winning control of Bristol City Council amid a surge for the smaller party in recent years.

In Cumbria , David Allen - another Labour candidate - has been elected, replacing another Conservative, Peter McCall.

And in Lincolnshire , Marc Jones - a Conservative and the incumbent - has retained his position.

Our political correspondent Rob Powell just spoke live to the Labour leader, Sir Keir Starmer, who is attending a victory rally in Blackpool South.

That notwithstanding, Rob asked if he is disappointed his party did not win key councils they were targeting, such as Harlow, where the Tories clung on.

Sir Keir Starmer said the outcome in Blackpool is a "terrific" by-election result, saying it is "the most important election result in the sense that it's a direct message to the prime minister".

He said it is the fifth swing of more than 20% in recent by-elections, concluding the result is "not a one-off".

Starmer vows to 'earn back' lost votes

He conceded there are a few areas like Harlow where Labour lost by a "handful" of votes, but pointed to other positive results.

"This is a good set of results for us, and there's no denying that the mood of the country now is for change, and I think it's for the prime minister to allow the country to express that change now in a general election," he said.

Asked if the party's position on the Israel-Hamas war cost the party votes, the Labour leader replied: "There are some places where that's a very strong factor, and I understand that and respect that."

But he said that where they have lost votes, they will "earn them back", but added that the results so far are "vindication" of the change made to the Labour Party over the last four years.

Opening the victory rally, the new Blackpool South MP, Chris Webb, says Labour "absolutely smashed it" and it shows the public "wants a Labour government".

He calls on "failed" Rishi Sunak to call a general election now.

Labour deputy leader Angela Rayner thanks all the activists in Blackpool who "really have put a shift in", as well as the people of the constituency for electing a new Labour MP.

"The people of Blackpool have seen through the Tory lies and chaos, and they want change," she declares.

"Rishi Sunak - call that general election and let this country move forward."

Sir Keir Starmer says the win is "historic", saying it is "incredible" to have won with a 26% swing.

"Here in Blackpool, a message has been sent directly to the prime minister, because this was a parliamentary vote," he declares.

"This was directly to Rishi Sunak to say we're fed up with your decline, your chaos, and your division, and we want change. We want to go forward with Labour."

The result, Sir Keir says, is a "shout from Blackpool" on behalf of the whole country to "turn the page and start afresh with Labour".

The Labour leader concludes by saying this a "giant step" on the "journey" to forming a new government.

 On the heels of the Labour win in the Blackpool South by-election, Sir Keir Starmer has arrived in the constituency to lead a victory rally.

The Labour leader is alongside his deputy, Angela Rayner, and the new MP, Chris Webb.

Watch live on Sky News now, in the stream at the top of this page, and follow updates here in the Politics Hub.

It is almost impossible for the Conservatives to win the general election, a former Tory MP has told Sky News.

Lee Anderson, who defected to Reform UK in March, told Sky News that Rishi Sunak could "fly over the UK tonight in a helicopter, drop £1m down every chimney, and they would still vote him out come October".

Regarding his party's chances, Mr Anderson claimed Reform UK will become the "main opposition" in the East Midlands and the North East as the general election approaches.

Discussing the Blackpool South by-election , in which the winning Labour candidate got 58.9% of the vote, Mr Anderson said there were positive signs for Reform UK, which got almost as many votes as the Conservatives' candidate.

"I was hoping for around 15% of the vote share," he said.

"I think we got 16.9%, nearly 17% of the vote share in Blackpool, which is above the national average polling at the moment for Reform."

He added, however, that turnout was very low and there appeared to be little appetite for a by-election in the seaside resort.

Regarding national polling, he said: "We're going up and the Conservative Party is coming down.

"We're going to meet at some point. We've already met it in places in the North and in the Midlands.

"I think with a general election probably four or five months away, then we're going to surpass them."

We've just been hearing from Labour's national campaign coordinator, Pat McFadden, on the heels of a good night for in the local elections and the win in the Blackpool South by-election.

Starting with Blackpool South, Mr McFadden said this was "the one where Rishi Sunak and the Conservative government were directly on the ballot paper", with no local consideration.

"When the happened, we got a stunning victory with a 26% swing, and the Tories struggling even to come in to second place," he said.

The senior Labour frontbencher rejected Tory arguments that the circumstances of the former Tory MP resigning amid a lobbying scandal affected the vote, saying: "If they want to take comfort from all of that, they're welcome to do so."

He did concede that "disillusionment" with the Tory government is "a factor" in their wins, but said: "I think there is positive enthusiasm for Labour and a recognition of the changes in the Labour Party that Keir Starmer has made."

We heard a short while ago from our elections guru, Professor Michael Thrasher, and we asked what his key takeaways are from the local elections results so far.

He said the overall picture is "complicated" - the Conservative vote has "collapsed" since 2021 and Labour has made huge gains.

But since 2023, the vote change is rather static, with the Labour vote rising "minutely".

Professor Thrasher completely rejected the Tory argument that the results are normal for a party in midterm.

"[This] is very bad news for the Conservatives because their general election victory in 2019 was built on winning the support of people who had strongly voted Leave in the [EU] referendum," he said.

But the votes overnight show that "in areas that voted most strongly for leave, the Conservative vote has fallen almost 18 percentage points".

That shows that the Leave vote is leaving the Tories - some of which is going to Labour, and some to Reform UK.

He concluded: "If the Conservative fall as low as these council elections so far appear to be telling us, then we're in a situation that we were in (back) in 1997, where the Conservative vote fell so far down that they were almost annihilated.

"The same fate awaits the Conservatives at the next general election if their vote slides this far below, say, 30% in a general election."

By Professor Michael Thrasher, Sky News elections analyst

Election results declared overnight have clearly demonstrated that the Conservatives are in serious trouble.

There was a by-election defeat in Blackpool South at the hands of Labour, the seventh this parliament.

In the local council elections, the Conservatives are losing seats in numbers that suggest this could be one of the party's worst-ever performances.

But Conservative council seat losses have not been to Labour's gain overall - with Sir Keir Starmer's party more or less static in terms of vote share compared with its results from last year's May elections.

Read Professor Thrasher's full analysis here:

After the pretty disastrous set of overnight results for the Tory party (although many more councils are still to declare), we asked the party chair, Richard Holden, what Rishi Sunak is going to do to turn things around in the remaining months before a general election.

Mr Holden replied no voters were telling him on the doorstep they wanted another change of prime minister.

"What they want to see us doing is focusing on getting those flights off to Rwanda," he said, with the party keeping a "strong line on illegal migration".

He rejected that the Tories are offering more of the same following these results, pointing to a "very clear dividing line" with Labour on both illegal migration and tax cuts, which he argued have yet to feed through to people's wallets.

Asked if he is confident that Tory MPs will not try to remove Mr Sunak as PM, Mr Holden replied: "Parliamentary colleagues need to look at this and wait through the weekend."

He disagreed the results tonight show Tory MPs will lose their seats at a general election, arguing they are "typical for a government in midterm coming off a very high level of election results in 2021".

He conceded that there is "a lot riding on Teesside" for both the Tories and Labour in the mayoral election.

Finally, Mr Holden refused to say when he wants the general election to be, but insisted the party is ready for whenever the PM decides to call it.

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