speech styles

Ace the Presentation

An Easy Guide to All 15 Types of Speech

There are several types of speeches one can use to deliver a message, to sell an idea, to persuade, or impart knowledge to the intended audience. What are these types of speech , when to use them, and what are some insights on which types of speeches should be used based on multiple occasions, the audience, and the desired result?

If you are curious to know what types of speech best fit your intended audience or message that you want to pass across, then I strongly believe that this post will be of interest to you.

15 DIFFERENT TYPES OF SPEECH

Demonstrative speech.

The idea behind demonstrative speech is basically to educate the audience that is listening to something they are not aware of. The unique thing about demonstrative speeches is that they could include various visual aids that can help further demonstrate or describe in practical terms how to effectively do something. At first glance, one can say that demonstrative speech is more informative, but the difference is in the fact that informative speeches do not exactly include actual demonstrating of how to do or perform an action.

Imagine that you will give a speech on how to write a blog post, how to sell clothes online, how to fish successfully, or even how to build a house, these can all be considered as demonstrative speeches.

If you’re wondering how to go about getting a speech like demonstrative speech started, the best way is to start by asking your self-critical questions like how or why or what is. These questions will help start the process of creating a power demonstrative speech. Also, as you must know already, a demonstrative speech cannot be considered one without the use of visual aid to help support the process of demonstration.

A great example of demonstrative speeches nowadays are the ones delivered by Apple, and other companies when they are unveiling their latest flagship smartphones, or any other product.

Entertaining speech

Entertaining speech is quite a common or should I say a familiar one amongst the types of speech in our contemporary society. If you have ever been to a birthday party or wedding, which I know you most certainly must have, then you have experienced what an entertaining speech is like. The main purpose of a best man’s speech at a wedding or an after-dinner MC is to entertain the crowd. This form of entertainment is usually done by using interesting illustrations, hilarious stories, and just flat out humor.

Informative speech

Informative speeches are speeches mainly performed for the purpose of educating the audience on a new or relevant piece of information on a particular topic.

To convey this information, informative speech givers do not make use of visual aids in their speeches but rather make use of facts, statistics, educative information, and data, all this so that the audience can learn something and say they have been informed on the topic.

When giving an informative speech, the speaker is expected to present statistics and facts about the topics to back is claims and assertions. Informative speech topics can range from social and economic changes in our community to climate change and how it affects our world today.

So, the next time you hear someone dishing out facts, stats and critical information on a certain topic be sure to note that he or she is giving the audience an informative speech.

Persuasive speech

A persuasive speech is a speech given solely for the purpose of convincing the audience listening that the opinion of the speaker on a particular topic is the right or correct one. Whether you are discussing what movie to watch next or which political standpoint is best for the economy, you are making a persuasive speech.

In order to successfully convince an audience, most speakers tend to use concrete evidence and facts to back up their argument. The use of those various facts makes their own argument seem more sensible and believable, thereby persuading the audience to stand with them and support their claim. This is one of the best ways to ensure your persuasive speech is very effective, by giving solid facts you can easily get the audience to rally around you and give you their support.

A close example of a persuasive speech is one a lawyer gives to the jury in order to convince them to stand with him on the case at hand and vote in his favor. Another good example is one that a presidential candidate give in form of his campaign speech in order to convince the citizen to vote him or her as the next president of the country.

Oratorical speech

This type of speech is usually given on very special occasions like a commencement speech , graduation ceremony , inauguration or ribbon-cutting event. This type of speech can take shape in two distinct forms, they can be long and quite formal in situations like funerals, graduations, and inaugurations, or they can be short and informal in situations like the speech given during a toast in a special event.

There are various events and places where one can give an oratorical speech like a birthday party, retirement party, coming out party and a bunch of others. Political speeches are usually considered as oratorical speeches, especially when they are not used to settle an argument but rather to preach virtue and appeal to common basic truths.

Special occasion speech

Special occasion speeches are speeches that don’t exactly fall into any particular category of speech. Hence, the name special occasion. They can include speeches that are given to introduce a speaker or announce the arrival of a guest. They are designed to be short but interesting and direct to the point.

Another good example of special occasion speeches is a tribute speech given to pay tribute to a person whether they are dead or alive. An award acceptance speech is also another form of special occasion speech, it is given solely to appreciate the audience for the award and Express how much it means to you.

These special occasion speeches are designed to be short, around ten minutes, straight to the point and somewhat mood setting in nature. Most times, special occasion speeches are upbeat and fun, you can easily just go online and find out how to get started on your own little special event.

Writing speeches for special events are usually the easiest as they do not require statistics, demanding need for information and knowledge, just a simple couple of lines could do the trick for you.

Motivational speech

One can consider the motivational speech as a special type of speech in which the general self-improvement of the audience is the goal to be attained. A speaker generally engages in this type of speech to encourage and inspire the confidence of his audience to do better with and for themselves.

These types of speeches can be found in situations like the office where the boss is talking to his employees, trying to inspire them to put in more effort to get the job done or a football match where the coach is trying to motivate his players to give the match everything they got so as win and be crowned champions.

Motivational speeches are important in society, it is the best way to move a crowd of people towards achieving a certain goal. They can be given to inspire people to fight for a cause in society or their various local communities.

Explanatory speech

Explanatory speech is one of the types of speech which is given to critically explain a situation or thing. They are somewhat similar in nature to the demonstrative speech. However, the explanatory speech is different from the demonstrative speech in the sense that the explanatory speech gives a detailed step by step and breaks down of how to do something. It is also different in the sense that it does not make use of visual aid to assist in understanding.

Debate speech

During the cause of a formal debate event, there is a lot of verbal exchanges being made by the two or more parties involved. This act of debating takes shape in many forms in our contemporary society. These forms include the following; classical, impromptu, parliamentary, mock trails, extemporaneous and even public forum.

As the normal standard in general debate, all sides are given an equal amount of time to give a speech on how why they think their opinion or view on a certain matter is the right one. Debates are not quite like persuasive speeches because rather than trying to convince the other side to join you on your side, you are simply trying to justify why you are of an opinion on a certain matter.

Debates have certain rules, regardless of what side of the argument you pick, both or all parties get an equal amount of time to prepare for it. Being a debater you get to develop and harness certain skills like public speaking, researching, initiative skills, and even leadership skills.

Forensic speech

The reason why this type of speech is called forensic is because of its strong similarities to the competitions at public forums during the time of ancient Greece.

This event can take place in a simple place like a classroom or in a more sophisticated setting like a national or international event. During the activity, students are advised to research and improve their speaking skills in order to learn other types of speeches.

• Impromptu Speech

An Impromptu Speech is one that we have to deliver with no prior preparation or rehearsal time, it’s one of those moments where you are simply called up to speak in an event, in an interview, or in so many other situations.

It can be an embarrassing or ackward experience to be in a situation where you have to speak from the top of your head with no prior preparation. To avoid that, please go through the tips that we shared in one of our other posts on how you can better deal with such stressing situations, and still manage to deliver great impromptu speeches.

Pitching Presentations / Pitch Speech

The term Pitching Presentation comes from a type of speech that is specifically targeted at getting buy-in and approval for support, generally financial, for an idea, for a business, a product prototype, or a solution.

Being in the working environment and working as a Salesperson you’d probably use this type of speech more often than most people. That is not to say that other professionals, other than salespeople don’t need to master the skills required to ace this type of speech, most of us do.

Farewell Speech

Farewell speech is, as the name implies, the type of speech where you have to say goodbye to people. It can be a Farewell speech done at work, when you are moving on to your next opportunity, or it could be a goodbye speech to your loved ones when traveling for a long time.

Funeral Speeches

Losing a loved one is one the most difficult experiences you can go through, and being able to find the right words and give a funeral speech effectively is even more challenging. Find our guide on how to outline, how to prepare and how to deliver a heartfelt eulogy in the link below.

9 Basic Elements of a Great Persuasive Speech

As human beings, we commonly face debates, sales pitch, or even casual conversations, where we discuss with an audience (that can be familiar or not) about a subject that we want to convince, to think in a similar or same perspective that we do. If we are playing the speaker role, we need to bring…

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What is the Intended Result of your Speech?

The art of giving a speech is usually performed before a large or small audience, like in a school, the workplace or even a personal gathering. We give speeches every day and it could take many forms depending on the types of speech that we are delivering.

Whether it be to encourage our friends and colleagues at the office or to convince a client to buy our products. The advantages and benefits of knowing how to properly give a speech or even just communicate to an audience are endless, it is an art form that requires the sharpening of one’s thinking capacity and verbal/nonver bal communication skills.

Reflect back to those times where you had to stand in front of a bunch of people and talk about something. It could be as simple as an oral report of an assignment in a school or as complicated and demanding as a proposal at work. After you were able to gather all your materials and prepared yourself well, getting up to the podium and dish it all out was the next logical step.

The success or failure of those public speaking experiences or speeches is all a result of how much you have sharpened your public speaking skills . It is important to sharpen your skills and knowledge of speech giving because the art is not quite the same as talking to a crowd of people. There is a way information is conveyed in speeches, and that is what makes it stand apart from just regular talking to people.

When it comes to giving speeches it all comes down to who is saying what, to whom, using what medium with what effect. Simply put, who is the exact source of the information? What is the message or information itself? Who is the audience, while the medium of communication is actually the delivering method being used by the speaker, then it all ends in an effect.

You can think of the desired effect as the speaker’s intentions for making the speech. Knowing exactly why and to whom you will deliver the speech helps you navigate and select the best out of the different types of speech, and use proper techniques to ensure your speech is relatable , engaging , and memorable .

What is the Type of Speech Delivery Method to be used?

The type of speech delivery method refers to the manner in which the speech will be delivered, rather than the intention or purpose of the speech. Here, it is important that the speaker understands the occasion and the audience, in order to select the right type of speech delivery method to use.

There are Four types of speech delivery Methods:

• Manuscript Speech
• Memorized Speech
• Extemporaneous Speech

Each type of speech delivery method has its perks and ways to follow. You can read all about them in this article !

The art of public speaking or giving a speech is all embedded in one’s understanding and mastery of the different types of speech. As a public speaker, you have to know what occasion deserves what type of speech.

You first have to consider your message and how you what to deliver it, then on a more important note, you have to consider the desired outcome or effect you want your speech to have. It could either be to persuade your audience to stand with you on a particular matter like government policy or   Social structure to something as light as mere entertainment at a dinner party.

Having the ability to speak in public effortlessly and with charisma is a trait and quality every individual in society should desire. And with the proper understanding of these various types of speeches, as well as the techniques required for each, your abilities as a public speaker are only going to grow, and you will continue to impress and amaze your audiences.

Thank you so much for reading this far, I really appreciate it and would love to hear from you. What types of speech would you love to get more insights on?

REFERENCES & FURTHER READING

PopOptic. 9 Different types of Speeches (Plus Tips and Examples for Each)

. https://www.popoptiq.com/types-of-speeches/ .

Craig Czarnecki. 3 Types of Speeches Every Person Needs to be Familiar with for Success!

. https://ruletheroompublicspeaking.com/3-types-speeches-every-person-needs-familiar-success/ .

Lisa Miller. 15 Different Types of Speech. https://www.elist10.com/different-types-of-speeches/ .

Types of Speeches:  Informative, Persuasive, and Special Occasion Video. https://study.com/academy/lesson/types-of-speeches-informative-persuasive-and-special-occasion.html .

Clippings. 10 Different Types of Speeches. https://www.clippings.me/blog/types-of-speeches/ .

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How Important is Speech Style?

Speech style is extremely important as it influences how effective and persuasive our communication is. The way we choose our words, tone, and delivery can significantly impact the listener’s understanding, engagement, and perception of our message.

Whether it is a formal presentation, a casual conversation, or a written piece, the speech style we employ can shape the overall impression and reception of our content. A well-crafted speech style not only conveys our ideas clearly but also enhances our credibility and adds a personal touch to our communication.

It allows us to connect with our audience, establish rapport, and effectively express our thoughts and emotions. Mastering the art of speech style is essential for anyone who aims to be a persuasive communicator and an influential speaker.

Table of Contents

The Impact Of Speech Style

Speech style plays a vital role in communication, influencing the way ideas are conveyed and received. It shapes perceptions, creates connections, and can leave a lasting impact on listeners, highlighting the importance of effective speech delivery.

Speech style plays a significant role in our daily interactions, whether we realize it or not. The way we communicate through words and the tone we use can have a profound impact on various aspects of our lives. From the power of verbal communication to its influence on relationships, and even the impression it leaves on our professional success, speech style truly holds immense importance.

The Power Of Verbal Communication

Verbal communication, the expression of thoughts and ideas through spoken language, has the power to shape our interactions and convey our intentions. The words we choose, the clarity of our speech, and the confidence with which we deliver our message can greatly influence how effectively we communicate and connect with others. Effective verbal communication is a valuable asset that allows us to express ourselves, engage in meaningful conversations, and establish connections that can foster growth and understanding.

Influence On Relationships

The way we speak can greatly impact our relationships – be it with our partners, friends, or colleagues. The tone, pitch, and cadence of our speech have the ability to convey our emotions, intentions, and attitudes. By adopting a warm and empathetic speech style, we can create a more positive and inviting atmosphere, which can strengthen our connections and foster deeper, more meaningful relationships. On the other hand, a harsh or dismissive speech style can drive a wedge between individuals and lead to misunderstandings, conflicts, and strained relationships.

Impression On Professional Success

Speech style is a crucial factor when it comes to professional success. How we articulate our thoughts and ideas can significantly impact how we are perceived in the workplace. Clear and confident communication can enhance our leadership skills, influence our colleagues, and improve our chances of success. Additionally, a professional speech style, which includes using appropriate industry-specific jargon and maintaining a respectful tone, can help us make a positive impression during job interviews, presentations, and meetings. It showcases our professionalism, competence, and ability to effectively convey our expertise to others, leaving a lasting impression on employers and clients alike.

Different Speech Styles

Speech style plays a crucial role in communication, impacting how messages are received and understood. The way we speak, including our tone, vocabulary, and delivery, can influence the effectiveness of our interactions and connections with others. From assertive to persuasive, the speech style we adopt can greatly impact our ability to convey our thoughts and ideas successfully.

Understanding the importance of speech style is crucial for effective communication. The way we speak can significantly impact how our message is received and understood by others. Different situations require different speech styles, and it is essential to adapt accordingly. In this article, we will explore various speech styles, including formal and informal speech, direct and indirect communication, as well as assertive, aggressive, and passive speech styles. Let’s dive in and explore the significant features of each style.

Formal And Informal Speech

Formal speech is used in professional settings, official events, or when addressing individuals of higher authority. It requires adhering to specific rules and conventions, such as using proper grammar, avoiding colloquial language, and maintaining a respectful tone. Formal speech is characterized by using complete sentences, specific vocabulary, and professional jargon when appropriate.

On the other hand, informal speech is more relaxed and casual. It is commonly used in social settings, among friends, or when engaging in casual conversations. Informal speech allows for a more conversational tone, the use of slang, contractions, and a friendly demeanor. It enables individuals to connect on a personal level and establish a sense of familiarity.

Direct And Indirect Communication

Direct communication aims to be clear and explicit in conveying the intended message. It leaves no room for misinterpretation as it relies on straightforward and concise statements. Direct communication is valuable in situations that require immediate and decisive action, such as emergency scenarios or giving precise instructions.

Conversely, indirect communication uses subtle cues, implications, or non-verbal signals to convey messages indirectly. This style is often employed in diplomatic situations, when addressing sensitive topics, or in cultures that value implicit communication. Indirect communication allows for more nuance and may require individuals to read between the lines to fully grasp the message.

Assertive, Aggressive, And Passive Speech

The way we express ourselves can also be categorized into three distinct speech styles: assertive, aggressive, and passive.

• Assertive speech is confident and self-assured. It involves expressing thoughts and opinions clearly, while respecting the rights and beliefs of others. An assertive speaker demonstrates openness to dialogue and is not afraid to disagree constructively or set boundaries.
• Aggressive speech, on the other hand, tends to be forceful, confrontational, and hostile. It disregards the rights and perspectives of others, often seeking to dominate or intimidate. Aggressive speech can create tension and hinder effective communication, as it focuses more on asserting power than understanding.
• Passive speech, sometimes known as passive-aggressive, tends to avoid conflicts or confrontations by acquiescing to others’ desires without fully expressing personal opinions or needs. This speech style often manifests as subtle sarcasm, silent treatment, or non-participation. Passive speech can hinder open dialogue and may lead to misunderstandings or unaddressed issues.

In conclusion, speech style plays a vital role in our daily interactions, whether it be in professional settings or personal relationships. Adapting our speech style to the situation and audience is crucial for effective communication. By being aware of the distinctions between formal and informal speech, direct and indirect communication, as well as assertive, aggressive, and passive speech, we can improve our ability to convey messages clearly and ensure a mutual understanding between individuals.

The Role Of Speech Style In Personal Life

Speech style plays a vital role in personal life by shaping how others perceive and interpret our communication. It can impact relationships, credibility, and overall impression, emphasizing the importance of choosing our words carefully.

Effective Communication In Relationships

Conflict resolution and decision making, implications on family dynamics.

• Creating an atmosphere of respect and validation
• Encouraging open and honest communication
• Empowering children to express themselves
• Reducing misunderstandings and conflicts

Credit: slideplayer.com

The Role Of Speech Style In Professional Life

The Role of Speech Style in Professional Life

In the professional world, speech style plays a crucial role in determining one’s success. It goes beyond mere words and encompasses the tone, mannerisms, and delivery of information. Your speech style reflects your personality and leaves a lasting impression on others. Whether you are a leader, a job seeker, or a team player, mastering the art of effective communication can open doors of opportunity and elevate your professional standing.

Leadership And Management

Your leadership and management skills heavily rely on your speech style. As a leader, your ability to articulate ideas, motivate your team, and inspire action is paramount. A confident and authoritative speech style can command attention and respect from your subordinates. By presenting yourself as a persuasive communicator, you can influence others to share your vision and drive your team towards success.

Interviews And Job Networking

In the competitive landscape of job interviews and networking events, your speech style can make or break opportunities. Your interview success hinges on delivering concise and impactful answers. Adopting a confident and engaging speech style can showcase your ability to communicate effectively and leave a positive impression on potential employers. Networking also requires effective communication skills, as you need to engage with others and present yourself in a memorable way to create valuable professional connections.

Effective Teamwork And Collaboration

Successful collaboration heavily relies on clear and productive communication among team members. Your speech style impacts the efficiency of teamwork and collaboration by promoting effective information exchange, active listening, and conflict resolution. A respectful and inclusive speech style can foster trust and enhance team dynamics, resulting in improved productivity and successful project outcomes.

Developing And Improving Speech Style

Developing and Improving Speech Style is crucial for effective communication. Our speech style plays a significant role in conveying our thoughts, ideas, and emotions. It encompasses not only the words we choose but also the way we deliver them. By developing a more polished speech style, we can enhance our communication skills and establish better connections with others.

Active Listening And Empathy

Active listening and empathy are vital components of developing an effective speech style. When engaged in a conversation, it’s crucial to actively listen to the speaker and try to understand their perspective. By doing so, we not only show respect but also gain valuable insights, which enables us to respond thoughtfully and appropriately.

Empathy plays an equally important role. It allows us to put ourselves in the other person’s shoes and understand their emotions and experiences. By demonstrating empathy in our speech style, we create a safe and supportive environment that promotes open and honest communication.

Effective Body Language

Body language can significantly impact how our speechstyle is perceived by others. Non-verbal cues such as facial expressions, hand gestures, and posture can either enhance or hinder communication. To improve our speech style, we must pay attention to our body language and ensure it aligns with our words.

It’s essential to maintain open and attentive body posture, make eye contact, and use appropriate hand gestures to emphasize key points. By consciously practicing effective body language, we can convey confidence, credibility, and engagement, which in turn enhances our speech style.

Practicing Assertiveness

Assertiveness is a crucial aspect of an effective speech style. It allows us to express ourselves clearly, confidently, and respectfully. By practicing assertiveness, we can communicate our thoughts and opinions directly without being aggressive or passive.

To enhance our assertiveness, we must focus on using clear and concise language, avoiding vague or ambiguous statements. Additionally, maintaining a calm and composed tone, while remaining firm in our position, enables us to effectively assert ourselves in various situations.

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Frequently Asked Questions For How Important Is Speech Style?

Why are speech styles important.

Speech styles are important because they can greatly impact how our message is received. The style we use can show our level of formality, authority, or friendliness. It helps us connect with our audience and creates an appropriate tone for different situations.

Speech styles also reflect our professionalism and competence in communication.

Why Do We Need To Vary Our Speech Style?

Varying our speech style is important because it helps us connect with different people and situations. Adapting our language and tone ensures effective communication and improves understanding. It allows us to engage with diverse audiences and build stronger relationships.

Why Learning Types Of Speech Is Important?

Learning types of speech is important because it improves communication skills, enhances language proficiency, and enables effective expression of thoughts and ideas. Understanding speech types helps in writing, speaking, and comprehending different forms of communication, boosting overall proficiency and clarity in conversations.

Why Language Should Be Appropriate To The Speech Style?

Using appropriate language for speech style is important because it enhances communication. Matching the language to the speech style ensures that the message is understood by the intended audience, prevents confusion or misinterpretation, and helps establish rapport. It also shows respect for cultural norms and promotes effective communication.

How Does Speech Style Impact Communication?

Speech style plays a crucial role in communication, as it sets the tone, conveys emotions, and influences how messages are received and interpreted.

The significance of speech style cannot be overstated. It determines the effectiveness of communication and plays a crucial role in conveying meaning, tone, and intent. By adopting an appropriate speech style, individuals can establish credibility, engage their audience, and foster understanding.

The choice of vocabulary, sentence structure, and delivery techniques all contribute to effective communication, making it an essential skill in both personal and professional interactions.

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7.2: Four Types of Speeches

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Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized.

Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

• Provided by : Florida State College at Jacksonville. License : CC BY: Attribution

Module 5: Delivering Your Speech

Methods of delivery.

There are four basic methods (sometimes called styles) of presenting a speech: manuscript, memorized, extemporaneous, and impromptu. Each has a variety of uses in various forums of communication.

Manuscript Style

“Marketing Mix” by Matthew Hurst. CC-BY-SA .

The word manuscript is the clue to the style. The speech is written and the speaker reads it word for word to the audience. Originally, it was done from the hand-written paper manuscript. Today the manuscript style is common, but the paper is gone. Who reads the speech to the audience? Answer: Newscasters and television personalities. In the old days, the manuscript was hand-lettered on cue cards, which were held next to the camera lens. Then paper scrolls, like printed piano rolls were used, especially in Soap Operas. Today, a special teleprompter (working like a periscope) is attached to the camera so the newscaster is looking at the lens while reading.

Why is the manuscript important and in use? Precision. In the news- reporting industry, every fraction of a second counts because broadcast time is costly. Also, the facts and names must be exact and accurate so there is no room for error. Errors in reporting decrease the credibility of the news organization and the newscaster.

The most regular use of the teleprompter for manuscript delivery is by the U.S. President. In fact, the teleprompter, used by every President since Reagan, is called a “Presidential Teleprompter.” It is made of two pieces of glass, each flanking the podium. They reflect the text from a monitor on the floor like a periscope. The glass on both sides has the same text, and the speaker looks alternately from one glass to the other as though looking at the audience through the glass. The audience cannot see the projected text. The speeches a President gives will often reflect national policy, define international relationships, and the press will scrutinize every syllable. It has to be more than brilliantly accurate; it has to be impeccably phased. Professional writers and policy experts compose the speech; and the President delivers it as though he not only wrote it, but made it up on the spot. That is the skill of a good politician, actor, or speaker. Those who are not skilled using a teleprompter or manuscript will sound stilted and boring.

Try This! Manuscript Delivery

Watch the local or national 6 p.m., 11 p.m. and 6 a.m. newscasts on the same T.V. station. Make notes on which news items repeat and how closely, or exactly, the phrasing is, even if different personalities are presenting the same item.

Memorized Style

The memorized style of speaking is when the manuscript is committed to memory and recited to the audience verbatim (word for word). In the days when elocution was taught, this was a typical approach. A speech was a recitation. The Optimists Club (a national organization) used to have a “Oratory” contest for high school students. Contestants wrote essays on a given theme, to create a speech at a specific time length (e.g.: three minutes). The essay was memorized and the delivery was judged by 1) the quality of the writing, 2) the accuracy with which it was recited; and 3) the precise length of time. Such contests seem archaic by today’s more casual and somewhat less formal standards.

Where is a memorized delivery style still common? Due to copyright laws and licensing contract agreements (other than scripts that are in the public domain), actors on stage are obligated to memorize the script of the play and perform it verbatim exactly as written. It is typical for speakers on high school and university speech and debate teams to memorize their competitive speeches. Corporate conventions often use large LCD monitors on the front of the stage as teleprompters. This allows the speaker to move more freely across the stage while sticking to his or her script. Some monologists (such as the stand-up comics mentioned at the start of the chapter) also use a memorized delivery style. In all cases, they create the impression that the speech is spontaneous. You might consider using the memorized delivery style if your speech is relatively short, or you know you will have to deliver your speech repeatedly such as a tour operator would.

Impromptu Style

Theoretically, an “impromptu” speech is “made up on the spot.” It is unprepared and unrehearsed. Often ceremonial toasts, grace before meals, an acknowledgement, an introduction, offering thanks and so on, fall into this category. While there are some occasions when a speech in those categories is actually prepared (prepare your acceptance for the Academy Award BEFORE you are called!), there are many occasions when there is little or no opportunity to prepare.

Impromptu speeches are generally short and are often given with little or no notice. Notes are rare and the speaker generally looks directly at the audience. It would be presumptuous and arrogant to declare rules for Impromptu Speaking. It is fair to explain that “impromptu” describes a range from absolutely no preparation, to a modest amount of preparation (mostly thought) and rarely incorporates research or the formalities of outlines and citations that more formal speeches would include.

Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot. – D. H. Lawrence

An indelibly memorable example occurred to me when my siblings threw a surprise 10th anniversary party for my Mom (Margaret) and our stepdad (Lidio). It was the third marriage for both of them, and they were in their 60’s. As soon as the yells of “surprise” subsided, Lidio picked up his wine glass and proposed a toast:

“Apr. 3 – Cheers!” by KimManleyOrt. CC-BY-NC-ND .

“I can’t believe this surprise! I don’t know what to say… um, Dino [his brother] when was that Yankee game Dad took us to when we were kids? It was 4th of July, wasn’t it? 1939? And it was like it was yesterday; and today reminds me of that day, when Lou Gehrig came out to the mound. He was slow, but we were all cheering the ‘Pride of the Yankees.’ He wasn’t playing anymore, he was too sick, but he looked around the crowd, and said ‘I’m the luckiest man alive.’ That’s how I feel with you all here today; to celebrate our 10th anniversary. I’m here with you and with Margaret; and I’m the luckiest man alive.”

The speech was short, emotionally charged, wonderfully articulate, and absolutely unprepared. The speech had one central emotionally charged message; simple, in words and phrasing, but complex by bringing an image of great sentimentality to the occasion. He was able to react to the moment, and speak “from the heart.”

In contrast, legendary magician Harry Houdini was often asked to perform for the amusement of his fellow passengers when sailing to Europe. I always associate “impromptu” with the stories of Houdini’s shipboard conjuring. Nothing was further from “impromptu.” The skill of the great magician was in making his illusions seem spontaneous with what appeared to be ordinary items that “happened” to be on hand. Houdini spent endless hours planning and rehearsing. The true illusion was that they “appeared” to be impromptu.

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people. – Jim Rohn

Extemporaneous Style

Sandwiched between the memorized and impromptu delivery styles you find the extemporaneous speech style. For this style, the speech is not completely written out. It is usually delivered with keynotes for reference. Most public speaking courses and books describe extemporaneous speeches as carefully prepared and rehearsed, but delivered using notes of key words and phrases to support the speaker. Phrasing is pre- rehearsed, words are pre-chosen, and the organization is fluid and well constructed. There should be no fumbling for words, no rambling, and length of time should be carefully monitored. The style does offer the speaker flexibility to include references to the immediate surroundings, previous speeches, news of the day, and so on.

The trouble with talking too fast is you may say something you haven’t thought of yet.” – Ann Landers

“Speech Notes” by Jess J. CC-BY-NC-ND .

How you develops the notes and what they look like are up to the individual, but a natural extemporaneous delivery is difficult if you are relying on a manuscript. Under no circumstances should the speaker be spending more than 20% of the speaking time looking at the notes. It would be ideal to practice so you only glance at your notes approximately 5% of the time of the speech.

Those who have limited experience in formal speaking find it helpful to write out the speech as though it were an essay, then read it, edit it, then create speaking notes from the text. This helps with editing and with thinking through the phrases. This process of public speaking was taught decades ago to my contemporaries and me and has fallen out of fashion. But it is a useful way of thoroughly thinking through the speech. If this procedure is used, it is advisable to rehearse the speech with the notes without the essay prior to delivering the speech. But be warned: having the fully written essay at the podium might detract from the delivery.

The extemporaneous style is the method most often recommended (and often required) in today’s public speaking courses, and is generally the best method in other settings as well. While it is not the only method of delivering a speech, it is the most useful for presentations in other courses, in the corporate world and in pursuing future careers.

• Chapter 12 Methods of Delivery. Authored by : Victor Capecce, M.F.A.. Provided by : Millersville University, Millersville, PA. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• marketing mix. Authored by : Matthew Hurst. Located at : https://www.flickr.com/photos/skewgee/3911933434/ . License : CC BY-SA: Attribution-ShareAlike
• Apr. 3 - Cheers!. Authored by : KimManleyOrt. Located at : https://www.flickr.com/photos/kimmanleyort/6897547042/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• speech notes. Authored by : Jess J. Located at : https://www.flickr.com/photos/jessicajuriga/3988478147/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

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11 The Importance of Language and Style

Learning objectives.

• Understand the importance of language.
• Explain the difference between denotative and connotative meaning.
• Understand the techniques of approprate and effective language use.

Believe Creative – Abraham Lincoln – head & shoulders portrait – CC BY 2.0.

Ask any professional speaker or speechwriter, and they will tell you that language matters. In fact, some of the most important and memorable lines in American history came from speeches given by American presidents:

It is true that you may fool all the people some of the time; you can even fool some of the people all the time; but you can’t fool all of the people all the time (McClure, 1904). Abraham Lincoln

Speak softly and carry a big stick (Roosevelt, 1901). Theodore Roosevelt

The only thing we have to fear is fear itself (Roosevelt, 1933). Franklin Delano Roosevelt

Ask not what your country can do for you; ask what you can do for your country (Kennedy, 1961). John F. Kennedy

We lose ourselves when we compromise the very ideals that we fight to defend. And we honor those ideals by upholding them not when it’s easy, but when it is hard (Obama, 2009). Barack Obama

You don’t have to be a president or a famous speaker to use language effectively. So in this chapter, we’re going to explore the importance of language. First, we will discuss the difference between oral and written language, then we will talk about some basic guidelines for using language, and lastly, we’ll look at six key elements of language.

Oral versus Written Language

Clemsonunivlibrary – group meeting – CC BY-NC 2.0.

When we use the word “language,” we are referring to the words you choose to use in your speech. Therefore, by definition, our focus is on spoken language. Spoken language has always existed prior to written language. Wrench, McCroskey, and Richmond suggested that if you think about the human history of language as a twelve-inch ruler, written language or recorded language has only existed for the “last quarter of an inch” (Wrench, et al., 2008). Furthermore, of the more than six thousand languages that are spoken around the world today, only a few of them use a written alphabet (Lewis, 2009). To help us understand the importance of language, we will first look at the basic functions of language and then delve into the differences between oral and written language.

Basic Functions of Language

Language is any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought. As mentioned above, there are over six thousand language schemes currently in use around the world. The language spoken by the greatest number of people on the planet is Mandarin; other widely spoken languages are English, Spanish, and Arabic (Lewis, 2009). Language is ultimately important because it is the primary means through which humans can communicate and interact with one another. Some linguists go so far as to suggest that the acquisition of language skills is the primary advancement that enabled our prehistoric ancestors to flourish and succeed over other hominid species (Mayell, 2003).

Language is any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought.

In today’s world, effective use of language helps us in our interpersonal relationships at home and work. Using language effectively also will improve your ability to be an effective public speaker. Because language is an important aspect of public speaking that many students don’t spend enough time developing, we encourage you to take advantage of this chapter.

One of the first components necessary for understanding language is to understand how we assign meaning to words. Words consist of sounds (oral) and shapes (written) that have agreed-upon meanings based on concepts, ideas, and memories. When we write the word “blue,” we may be referring to a portion of the visual spectrum dominated by energy with a wavelength of roughly 440–490 nanometers. You could also say that the color in question is an equal mixture of both red and green light. While both of these are technically correct ways to interpret the word “blue,” we’re pretty sure that neither of these definitions is how you thought about the word. When hearing the word “blue,” you may have thought of your favorite color, the color of the sky on a spring day, or the color of an ugly car you saw in the parking lot. When people think about language, there are two different types of meanings that people must be aware of: denotative and connotative.

Denotative Meaning

Denotative meaning is the specific meaning associated with a word. We sometimes refer to denotative meanings as dictionary definitions. The definitions provided above for the word “blue” are examples of definitions that might be found in a dictionary. The first dictionary was written by Robert Cawdry in 1604 and was called Table Alphabeticall . This dictionary of the English language consisted of three thousand commonly spoken English words. Today, the Oxford English Dictionary contains more than 200,000 words (Oxford University Press, 2011).

Connotative Meaning

Connotative meaning is the idea suggested by or associated with a word. In addition to the examples above, the word “blue” can evoke many other ideas:

• State of depression (feeling blue)
• An indication of winning (a blue ribbon)
• Side during the Civil War (blues vs. grays)
• Sudden event (out of the blue)

We also associate the color blue with the sky and the ocean. Maybe your school’s colors or those of your archrival include blue. There are also various forms of blue: aquamarine, baby blue, navy blue, royal blue, and so on.

Some miscommunication can occur over denotative meanings of words. For example, one of the authors of this book recently received a flyer for a tennis center open house. The expressed goal was to introduce children to the game of tennis. At the bottom of the flyer, people were encouraged to bring their own racquets if they had them but that “a limited number of racquets will be available.” It turned out that the denotative meaning of the final phrase was interpreted in multiple ways: some parents attending the event perceived it to mean that loaner racquets would be available for use during the open house event, but the people running the open house intended it to say that parents could purchase racquets onsite. The confusion over denotative meaning probably hurt the tennis center, as some parents left the event feeling they had been misled by the flyer.

Although denotatively based misunderstanding such as this one does happen, the majority of communication problems involving language occur because of differing connotative meanings. You may be trying to persuade your audience to support public funding for a new professional football stadium in your city, but if mentioning the team’s or owner’s name creates negative connotations in the minds of audience members, you will not be very persuasive. The potential for misunderstanding based on connotative meaning is an additional reason why audience analysis is critically important. By conducting an effective audience analysis, you can know in advance how your audience might respond to the connotations of the words and ideas you present.

Connotative meanings can not only differ between individuals interacting at the same time but can also differ greatly across time periods and cultures. Ultimately, speakers should attempt to have a working knowledge of how their audiences could potentially interpret words and ideas to minimize the chance of miscommunication.

Denotative meaning is the specific meaning associated with a word. We sometimes refer to denotative meanings as dictionary definitions.

Connotative meaning   is the idea suggested by or associated with a word.

Twelve Ways Oral and Written Language Differ

A second important aspect to understand about language is that oral language (used in public speaking) and written language (used for texts) does not function in the same way. Try a brief experiment. Take a textbook, maybe even this one, and read it out loud. When the text is read aloud, does it sound conversational? Probably not. Public speaking, on the other hand, should sound like a conversation. McCroskey, Wrench, and Richmond highlighted the following twelve differences that exist between oral and written language:

• Oral language has a smaller variety of words.
• Oral language has words with fewer syllables.
• Oral language has shorter sentences.
• Oral language has more self-reference words ( I , me , mine ).
• Oral language has fewer quantifying terms or precise numerical words.
• Oral language has more pseudoquantifying terms ( many , few , some ).
• Oral language has more extreme and superlative words ( none , all , every , always , never ).
• Oral language has more qualifying statements (clauses beginning with unless and except ).
• Oral language has more repetition of words and syllables.
• Oral language uses more contractions.
• Oral language has more interjections (“Wow!,” “Really?,” “No!,” “You’re kidding!”).
• Oral language has more colloquial and nonstandard words (McCroskey, et al., 2003).

These differences exist primarily because people listen to and read information differently. First, when you read information, if you don’t grasp content the first time, you have the ability to reread a section. When we are listening to information, we do not have the ability to “rewind” life and relisten to the information. Second, when you read information, if you do not understand a concept, you can look up the concept in a dictionary or online and gain the knowledge. However,  oral communication should be simple enough to be easily understood at the moment by a specific audience, without additional study or information.

Using Language Effectively

Kimba Howard – megaphone – CC BY 2.0.

When considering how to use language effectively in your speech, consider the degree to which the language is appropriate, vivid, inclusive, and familiar. The next sections define each of these aspects of language and discuss why each is important in public speaking.

Use Appropriate Language

As with anything in life, there are positive and negative ways of using language. One of the first concepts a speaker needs to think about when looking at language use is appropriateness. By appropriate , we mean whether the language is suitable or fitting for ourselves, as the speaker, our audience, the speaking context, and the speech itself.

Appropriate for the Speaker

One of the first questions to ask yourself is whether the language you plan on using in a speech fits with your speaking pattern. Not all language choices are appropriate for all speakers. The language you select should be suitable for you, not someone else. If you’re a first-year college student, there’s no need to force yourself to sound like an astrophysicist even if you are giving a speech on new planets. One of the biggest mistakes novice speakers make is thinking that they have to use million-dollar words because it makes them sound smarter. Actually, million-dollar words don’t tend to function well in oral communication, so using them will probably make you uncomfortable as a speaker. Also, it may be difficult for you or the audience to understand the nuances of meaning when you use such words, so using them can increase the risk of denotative or connotative misunderstandings.

Appropriate for the Audience

The second aspect of appropriateness asks whether the language you are choosing is appropriate for your specific audience. Let’s say that you’re an engineering student. If you’re giving a presentation in an engineering class, you can use language that other engineering students will know. On the other hand, if you use that engineering vocabulary in a public speaking class, many audience members will not understand you. As another example, if you are speaking about the Great Depression to an audience of young adults, you can’t assume they will know the meaning of terms like “New Deal” and “WPA,” which would be familiar to an audience of senior citizens. In other chapters of this book, we have explained the importance of audience analysis; once again, audience analysis is a key factor in choosing the language to use in a speech.

Appropriate for the Context

The next question about appropriateness is whether the language you will use is suitable or fitting for the context itself. The language you may employ if you’re addressing a student assembly in a high school auditorium will differ from the language you would use at a business meeting in a hotel ballroom. If you’re giving a speech at an outdoor rally, you cannot use the same language you would use in a classroom. Recall that the speaking context includes the occasion, the time of day, the mood of the audience, and other factors in addition to the physical location. Take the entire speaking context into consideration when you make the language choices for your speech.

Appropriate for the Topic

The fourth and final question about the appropriateness of language involves whether the language is appropriate for your specific topic. If you are speaking about the early years of The Walt Disney Company, would you want to refer to Walt Disney as a “thaumaturgic” individual (i.e., one who works wonders or miracles)? While the word “thaumaturgic” may be accurate, is it the most appropriate for the topic at hand? As another example, if your speech topic is the dual residence model of string theory, it makes sense to expect that you will use more sophisticated language than if your topic was a basic introduction to the physics.

Appropriate language is when the language is suitable or fitting for ourselves, as the speaker, our audience, the speaking context, and the speech itself.

Use Vivid Language

After appropriateness, the second main guideline for using language is to use vivid language. Vivid language helps your listeners create strong, distinct, clear, and memorable mental images. Good vivid language usage helps an audience member truly understand and imagine what a speaker is saying. Two common ways to make your speaking more vivid are through the use of imagery and rhythm.

  Vivid language helps your listeners create strong, distinct, clear, and memorable mental images.

Imagery is the use of language to represent objects, actions, or ideas. The goal of imagery is to help an audience member create a mental picture of what a speaker is saying. A speaker who uses imagery successfully will tap into one or more of the audience’s five basic senses (hearing, taste, touch, smell, and sight). Two common tools of imagery are concreteness and metaphor.

Concreteness

When we use language that is concrete , we attempt to help our audiences see specific realities or actual instances instead of abstract theories and ideas. The goal of concreteness is to help you, as a speaker, show your audience something instead of just telling them. Imagine you’ve decided to give a speech on the importance of freedom. You could easily stand up and talk about the philosophical work of Rudolf Steiner, who divided the ideas of freedom into freedom of thought and freedom of action. If you’re like us, even reading that sentence can make you want to go to sleep.

Instead of defining what those terms mean and discussing the philosophical merits of Steiner, you could use real examples where people’s freedom to think or freedom to behave has been stifled. For example, you could talk about how Afghani women under Taliban rule have been denied access to education, and how those seeking education have risked public flogging and even execution (Iacopino & Rasekh, 1998). You could further illustrate how Afghani women under the Taliban are forced to adhere to rigid interpretations of Islamic law that functionally limit their behavior. As illustrations of the two freedoms discussed by Steiner, these examples make things more concrete for audience members and thus easier to remember. Ultimately, the goal of concreteness is to show an audience something instead of talking about it abstractly.

The other commonly used form of imagery is the metaphor. A metaphor  is a figure of speech where a term or phrase is applied to something in a nonliteral way to suggest a resemblance. In the case of a metaphor, one of the comparison items is said to be the other (even though this is realistically not possible). Let’s look at a few examples:

• Love is a battlefield .
• Upon hearing the charges, the accused clammed up and refused to speak without a lawyer.
• Every year a new crop of activists are born .

In these examples, the comparison word has been italicized. In the second example, the accused “clams up,” which means that the accused refused to talk in the same way a clam’s shell closes. In the third example, we refer to activists as “crops” that arise anew with each growing season, and we use “born” figuratively to indicate that they come into being. We say this metaphor even though it is understood that people are not newborn infants at the time when they become activists.

To use a metaphor effectively, first determine what you are trying to describe. For example, maybe you are talking about a college catalog that offers a wide variety of courses. Second, identify what it is that you want to say about the object you are trying to describe. Depending on whether you want your audience to think of the catalog as good or bad, you’ll use different words to describe it. Lastly, identify the other object you want to compare the first one to, which should mirror the intentions in the second step. Let’s look at two possible metaphors:

• Students groped their way through the maze of courses in the catalog.
• Students feasted on the abundance of courses in the catalog.

While both of these examples evoke comparisons with the course catalog, the first example is more negative and the second is more positive.

One mistake people often make in using metaphors is to create two incompatible comparisons in the same sentence or line of thought. Here is an example:

• “That’s awfully thin gruel for the right wing to hang their hats on” (Nordquist, 2009).

This is known as a mixed metaphor, and it often has an incongruous or even hilarious effect. Unless you are aiming to entertain your audience with a fractured use of language, be careful to avoid mixed metaphors.

Our second guideline for vivid language use in a speech is to use rhythm. When most people think of rhythm, they immediately think about music. What they may not realize is that language is inherently musical.  Rhythm refers to the patterned, recurring variance of elements of sound or speech. Whether someone is striking a drum with a stick or standing in front of a group speaking, rhythm is an important aspect of human communication. Think about your favorite public speaker. If you analyze their speaking pattern, you’ll notice that there is a certain cadence to the speech. While much of this cadence is a result of the nonverbal components of speaking, some of the cadence comes from the language that is chosen as well. Let’s examine four types of rhythmic language: parallelism, repetition, alliteration, and assonance.

Parallelism

When listing items in a sequence, audiences will respond more strongly when those ideas are presented in a grammatically parallel fashion, which is referred to as parallelism . For example, look at the following two examples and determine which one sounds better to you:

• “Give me liberty, or I’d rather die.”
• “Give me liberty or give me death.”

Technically, you’re saying the same thing in both, but the second one has better rhythm, and this rhythm comes from the parallel construction of “give me.” The lack of parallelism in the first example makes the sentence sound disjointed and ineffective.

As we mentioned earlier in this chapter, one of the major differences between oral and written language is the use of repetition . Because speeches are communicated orally, audience members need to hear the core of the message repeated consistently. Repetition as a linguistic device is designed to help audiences become familiar with a short piece of the speech as they hear it over and over again. By repeating a phrase during a speech, you create a specific rhythm. Probably the most famous and memorable use of repetition within a speech is Martin Luther King Jr.’s use of “I have a dream” in his speech at the Lincoln Memorial on August 1963 during the March on Washington for Jobs and Freedom. In that speech, Martin Luther King Jr. repeated the phrase “I have a dream” eight times to significant effect.

Alliteration

Another type of rhythmic language is alliteration. Alliteration  is repeating two or more words in a series that begin with the same consonant. In the Harry Potter novel series, the author uses alliteration to name the four wizards who founded Hogwarts School for Witchcraft and Wizardry: Godric Gryffindor, Helga Hufflepuff, Rowena Ravenclaw, and Salazar Slytherin. There are two basic types of alliteration: immediate juxtaposition and nonimmediate juxtaposition. Immediate juxtaposition occurs when the consonants clearly follow one after the other—as we see in the Harry Potter example. Nonimmediate juxtaposition occurs when the consonants are repeated in nonadjacent words (e.g., “It is the p oison that we must p urge from our p olitics, the wall that we must tear down before the hour grows too late”) (Obama, 2008). Sometimes you can use examples of both immediate and nonimmediate juxtaposition within a single speech. The following example is from Bill Clinton’s acceptance speech at the 1992 Democratic National Convention: “Somewhere at this very moment, a child is b eing b orn in America. Let it be our cause to give that child a h appy h ome, a h ealthy family, and a h opeful future” (Clinton, 2005).

Assonance is similar to alliteration, but instead of relying on consonants, assonance gets its rhythm from repeating the same vowel sounds with different consonants in the stressed syllables. The phrase “how now brown cow,” which elocution students traditionally used to learn to pronounce rounded vowel sounds, is an example of assonance. While rhymes like “free as a breeze,” “mad as a hatter,” and “no pain, no gain” are examples of assonance, speakers should be wary of relying on assonance because when it is overused, it can quickly turn into bad poetry.

Imagery is  the use of language to represent objects, actions, or ideas.

Concrete language is language we use to help our audiences see specific realities or actual instances instead of abstract theories and ideas.

A metaphor is a figure of speech where a term or phrase is applied to something in a nonliteral way to suggest a resemblance.

Rhythm refers to the patterned, recurring variance of elements of sound or speech.

Parallelism is used when a speaker is listing items in a sequence using a grammatically parallel fashion.

Repetition   is designed to help audiences become familiar with a short piece of the speech as they hear it over and over again.

Alliteration is repeating two or more words in a series that begin with the same consonant.

Assonance  gets its rhythm from repeating the same vowel sounds with different consonants in the stressed syllables.

Use Inclusive Language

Language can either inspire your listeners or turn them off very quickly. One of the fastest ways to alienate an audience is through the use of noninclusive language. Inclusive language is language that avoids placing any one group of people above or below other groups while speaking.

Inclusive language is language that avoids placing any one group of people above or below other groups while speaking.

Let’s look at some common problem areas related to language about gender, ethnicity, sexual orientation, and disabilities.

Gender-Specific Language

The first common form of noninclusive language is language that privileges one of the sexes over the other. There are three common problem areas that speakers run into while speaking: using “he” as generic, using “man” to mean all humans, and gender-typing jobs.

Generic “He”

The generic “he” happens when a speaker labels all people within a group as “he” when in reality there is a mixed-sex group involved. Consider the statement, “Every morning when an officer of the law puts on his badge, he risks his life to serve and protect his fellow citizens.” In this case, we have a police officer that is labeled as male four different times in one sentence. However, both male and female police officers risk their lives when they put on their badges. A better way to word the sentence would be, “Every morning when officers of the law put on their badges, they risk their lives to serve and protect their fellow citizens.” Notice that in the better sentence, we made the subject plural (“officers”) and used neutral pronouns (“they” and “their”) to avoid the generic “he.”

Use of “Man”

Traditionally, speakers of English have used terms like “man,” “mankind,” and (in casual contexts) “guys” when referring to both females and males. In the second half of the twentieth century, as society became more aware of gender bias in language, organizations like the National Council of Teachers of English developed guidelines for nonsexist language (National Council of Teachers of English, 2002). For example, instead of using the word “man,” you could refer to the “human race.” Instead of saying, “hey, guys,” you could say, “OK, everyone.” By using gender-fair language, you will be able to convey your meaning just as well, and you won’t risk alienating parts of your audience.

Gender-Typed Jobs

The last common area where speakers get into trouble with gender and language has to do with job titles. It is not unusual for people to assume, for example, that doctors are male and nurses are female. As a result, they may say “she is a woman doctor” or “he is a male nurse” when mentioning someone’s occupation. We might say statements like this without realizing that the statements “she is a doctor” and “he is a nurse” already inform the listener as to the sex of the person holding that job. Speakers sometimes also use a gender-specific pronoun to refer to an occupation that has both males and females. Table 1: Gender Type Jobs lists some common gender-specific jobs titles along with more inclusive versions of those job titles.

Table 1: Gender Type Jobs

Ethnic Identity

Another type of inclusive language relates to the categories used to highlight an individual’s ethnic identity. Ethnic identity refers to a group of individuals who identify with each other based on a common culture. For example, within the United States, we have numerous ethnic groups, including Italian Americans, Irish Americans, Japanese Americans, Vietnamese Americans, Cuban Americans, and Mexican Americans. As with the earlier example of “male nurse,” avoid statements such as “The committee is made up of four women and a Vietnamese man.” Instead, say, “The committee is made up of four women and a man” or, if race and ethnicity are central to the discussion, “The committee is made up of three European American women, an Israeli American woman, a Brazilian American woman, and a Vietnamese American man.” In recent years, there has been a trend toward steering inclusive language away from broad terms like “Asians” and “Hispanics” because these terms are not considered precise labels for the groups they actually represent. If you want to be safe, the best thing you can do is ask a couple of people who belong to an ethnic group how they prefer to label themselves.

Sexual Orientation

Another area that can cause some problems is referred to as heterosexism. Heterosexism occurs when a speaker presumes that everyone in an audience is heterosexual or that opposite-sex relationships are the only norm. For example, a speaker might begin a speech by saying, “I am going to talk about the legal obligations you will have with your future husband or wife.” While this speech starts with the notion that everyone plans on getting married, which isn’t the case, it also assumes that everyone will label their significant others as either “husbands” or “wives.” Although some members of the gay, lesbian, bisexual, and transgender community will use these terms, others prefer for more gender-neutral terms like “spouse” and “partner.”  Notice also that we have used the phrase “members of the gay, lesbian, bisexual, and transgender community” instead of the more clinical-sounding term “homosexual.”

The last category of exclusive versus inclusive language that causes problems for some speakers relates to individuals with physical or mental disabilities. Table 2: Inclusive Language for Disabilities provides some other examples of exclusive versus inclusive language.

Table 2: Inclusive Language for Disabilities

Ethnic identity refers to a group of individuals who identify with each other based on a common culture.

Heterosexism occurs when a speaker presumes that everyone in an audience is heterosexual or that opposite-sex relationships are the only norm.

Clinton, W. J. (2005).  My life . New York, NY: Vintage Books, p. 421.

DeVito, J. A. (2009). The interpersonal communication book (12th ed.). Boston, MA: Allyn & Bacon.

Iacopino, V., & Rasekh, Z. (1998).  The Taliban’s war on women: A health and human rights crisis in Afghanistan . Boston, MA: Physicians for Human Rights.

Kennedy, J. F. (1961, January 20). Inaugural address. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 741.

Lewis, M. P. (2009).  Ethnologue  (16th ed.). Retrieved from  http://www.ethnologue.com/ethno_docs/distribution.asp?by=size .

McClure, A. K. (1904). Lincoln’s yarns and stories: A complete collection of the funny and witty anecdotes that made Abraham Lincoln famous as America’s greatest story teller . Philadelphia, PA: The J. C. Winston Company. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 451.

Mayell, H. (2003, February). When did “modern” behavior emerge in humans?  National Geographic News . Retrieved from  http://news.nationalgeographic.com/news/2003/02/0220_030220_humanorigins2.html .

McCroskey, J. C., Wrench, J. S., & Richmond, V. P. (2003).  Principles of public speaking . Indianapolis, IN: The College Network.

National Council of Teachers of English (2002).  Guidelines for gender-fair use of language . Retrieved from  http://www.ncte.org/positions/statements/genderfairuseoflang .

Nordquist, R. (2009).  Mixed metaphor . Retrieved from About.com at  http://grammar.about.com/od/mo/g/mixmetterm.htm

Obama, B. (2008, January 20). The great need of the hour. Remarks delivered at Ebenezer Baptist Church, Atlanta. Retrieved from  http://www.realclearpolitics.com/articles/2008/01/the_great_need_of_the_hour.html

Obama, B. (2009, December 10). Remarks at the acceptance of the Nobel Peace Prize. Retrieved from http://www.whitehouse.gov/the-press-office/remarks-president-acceptance-nobel-peace-prize

Roosevelt, F. D. (1933, March 4). Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 648.

Roosevelt, T. (1901, September 2). Speech at Minnesota State Fair. Quoted in Bartlett, J. (1992). Bartlett’s familiar quotations (J. Kaplan, Ed.) (16th ed.). Boston, MA: Little, Brown, & Company, p. 575.

Oxford University Press. (2011). How many words are there in the English language? Retrieved from http://oxforddictionaries.com/page/howmanywords

Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, p. 304.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Styles Of Speech

What Is a Micro Presentation?

People who give speeches typically do so with an identifiable style. The style of speech is normally dictated by the purpose of the speech itself. Some people choose a speech style because it is more comfortable and allows them to deliver a speech more effectively, while others are more comfortable adjusting speech style based on specific situations, including subject matter, purpose and audience.

Informative

The informative speech style is meant to instruct. It is very much like teaching those you are speaking to. This speech style is typically focused and to the point because the speaker aims to be clear and educate. Informative speeches can be dry, but the speech is presented to best highlight the subject matter. College professors and employers are likely to give informative speeches.

A persuasive speech is meant to garner support from the audience, or to persuade the audience about a particular subject. Politicians are known for persuasive speech making. Persuasive speeches can be relaxed in tone or intense, but a persuasive speech almost always carries some extreme emotion, which the speaker uses as a tool. The persuasive speech style can be called a motivational speech.

Entertaining

An entertaining speech is relaxed in nature. This speech type allows the speaker to veer off course and tell anecdotes that may be personal in nature, meant to tie together the speech being given. This type of speech may be given by a best man at a wedding, a speaker at a comedic roast or an award's ceremony.

News or Announcement

News or announcement speech styles are characterized by the same direct manner as an informative speech style. This speech style leaves little room for personal input, unless it is in the context of a debate. The object of the news or announcement speech style is to inform an audience about an event, which is why this style resembles the informative speech style.

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Carl Hose is the author of the anthology "Dead Horizon" and the the zombie novella "Dead Rising." His work has appeared in "Cold Storage," "Butcher Knives and Body Counts," "Writer's Journal," and "Lighthouse Digest.". He is editor of the "Dark Light" anthology to benefit Ronald McDonald House Charities.

Learn The Types

Learn About Different Types of Things and Unleash Your Curiosity

Types of Speeches: A Guide to Different Styles and Formats

Speeches are a powerful way to communicate ideas, inspire people, and create change. There are many different types of speeches, each with its own unique characteristics and formats. In this article, we’ll explore some of the most common types of speeches and how to prepare and deliver them effectively.

1. Informative Speech

An informative speech is designed to educate the audience on a particular topic. The goal is to provide the audience with new information or insights and increase their understanding of the topic. The speech should be well-researched, organized, and delivered in a clear and engaging manner.

2. Persuasive Speech

A persuasive speech is designed to convince the audience to adopt a particular viewpoint or take action. The goal is to persuade the audience to agree with the speaker’s perspective and take action based on that belief. The speech should be well-researched, organized, and delivered in a passionate and compelling manner.

3. Entertaining Speech

An entertaining speech is designed to entertain the audience and create a memorable experience. The goal is to engage the audience and make them laugh, cry, or think deeply about a particular topic. The speech can be humorous, inspirational, or emotional and should be delivered in a lively and engaging manner.

4. Special Occasion Speech

A special occasion speech is designed for a specific event or occasion, such as a wedding, graduation, or retirement party. The goal is to celebrate the occasion and honor the people involved. The speech should be personal, heartfelt, and delivered in a sincere and respectful manner.

5. Impromptu Speech

An impromptu speech is delivered without any preparation or planning. The goal is to respond quickly and effectively to a particular situation or question. The speech should be delivered in a clear and concise manner and address the topic at hand.

In conclusion, speeches are an important way to communicate ideas, inspire people, and create change. By understanding the different types of speeches and their unique characteristics and formats, individuals can prepare and deliver successful speeches that are engaging, informative, and memorable.

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Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

• Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
• Give your audience a reason to pay attention by clearly stating the purpose of your speech.
• If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
• Give a short highlight reel of your main points.
• Quotations or powerful statements are a great way to catch the audience’s attention.
• Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
• Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

• Make sure you have designed your content to suit your audience.
• Divide your body into easily digestible sections so that your main points come across clearly.
• Stress on keywords and clever repetitions to drive your point home.
• Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
• When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

• Signal your audience when you’re drawing to your conclusion.
• Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
• Try to end on a high note with something memorable.
• Write your conclusion last so that it complements your introduction.
• Try to paraphrase your words without repeating the same words over and over.
• Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
• Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

4 Types of Public Speaking (A Complete Guide)

Hrideep barot.

• Presentation , Public Speaking , Toastmasters

The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches.

Public speaking is multifaceted. It can be done in various ways, depending on the speaker’s intention. Knowledge of these types will help you establish specific ways you can perform public speaking well. It is not typically taught in schools, but so are many other important things. Public speaking can help you in many ways in the future , so let’s get right to it!

Informative Speaking

The speaker simply intends to convey information in this. It is the most straightforward type of public speaking, which is why this category might make you wonder whether public speaking can get easier than this .

Examples of this type:

• A lecturer delivering content at a university
• A student explaining his dissertation to the class
• A public official explaining changes due to new policy
• An office worker providing information on the quarterly sales
• A person explaining how a game is done to his friends

Few key points to note here:

• Heavily research your topic: The key here is to have a large amount of knowledge about the concerned topic so you can supplement the required information with examples, statistics, etc. This will help provide you with credibility.
• Do not look at a paper or your presentation for all your information- they should only be used for cues. Otherwise, it seems like you do not know about the topic, and your only role is to convert that written text into spoken, which can appear quite awkward. 
• Try to keep it simple. Many believe that using complicated words will make you look smarter. To an uninformed speaker, it might. However, you might not achieve the purpose (which is to convey the information), and others might dislike you if they can sense you’re using superfluous language.
• Keep it concise. A lot of unnecessary information and beating around the bush will take away the audience’s attention span, and you may fail to achieve your purpose again. If there is extra information that may help a select few, you may make it so that others are not affected by it by either having them reach out later if needed or providing a disclaimer so only those interested may listen to that part.

Persuasive Speaking

The speaker intends to persuade or convince the audience of something. This is tricky because it requires understanding the nuances of the audience’s desires and somehow relating them to your viewpoint. 

Examples include:

• A politician explaining why he’s the better candidate and appealing to vote for him
• A marketing team explaining why their product is better than competitors
• A lawyer explaining to the jury why the defendant is innocent
• A group member explaining to his peers why the project should be done his way
• A person explaining to their friends why their view on a topic makes sense

One mistake people make here is putting people down for particular opinions, which tends to make them defensive and then less likely to be receptive to any change. This makes sense because these opinions may have been there for a long time or in any other way strongly associated with their identity, and by putting them down for it, you’re attacking them. Even if their opinion is wrong according to you, it’s better suited to show understanding of their current beliefs and provide a convincing narrative of your topic of persuasion.

Few communication techniques are especially helpful here, although they should be used in other types of public speaking as well. 

AIDA principle is also something you might want to look into. It essentially attempts to grab consumer Attention, develop Interest, stimulate Desire to purchase, and spurs them to Action step-by-step. So what you do is contingent on these stages. For instance, to grab their attention, you might talk about an interesting story then relate it to them to develop interest then talk about how the product solves the issue, which creates a desire to purchase, and lastly, let them know easy of ordering the product and a limited time offer that spurs them to action.

Demonstrative Speaking

The intention is to teach the audience to perform a certain action. The speaker actually performs the action that is being taught while explaining it. Hence, it allows the audience to see exactly how it is done and model that behaviour later. 

The speaker must be clear and descriptive enough when explaining the process while also making sure the audience is engaged enough to take that information with them.

• An employee might market a laptop by talking about its features while using them simultaneously.
• A swimming instructor might explain how to swim while doing it.
• A professor might explain how to experiment while doing it.
• A bartender might explain how to make a cocktail while doing it.
• A person might explain how to perform a trick while doing it.

So as you can see, it’s just informational speech with more nonverbal communication mixed in for better understanding.

Ceremonial Speaking

The intention is to get an emotional response from the audience. They are done on special occasions and tend to mark major milestones in people’s lives, such as birthdays, graduation, parties, wedding, anniversary, and funerals. 

• Graduation ceremony
• Wedding speech addressed to groom/bride.
• Birthday speech to a friend
• Party speech addressed to the host.
• Funeral speech for the person who passed away.

While we may appear very confident and natural when we give our speech at a party, we’re also well aware of how much time and effort it takes to get around writing the perfect speech. But it’s really not that complicated. You just need to know your audience and provide a concise, personalized speech. 

For example, if your audience includes friends and family and you’re giving this speech at a wedding ceremony, your content could include some experience involving the groom/bride, which highlights one of their positive qualities and possibly an amusing component to it. 

However, in these kinds of speeches, it’s also necessary to be careful not to forget to read the room when the audience is not receptive to certain comments. If you’re talking about a very embarrassing experience that the person would not have liked you to share, it might tense up your relationship with him. Alternatively, if you’re trying to force a positive emotional reaction by saying things you do not mean or exaggerating some experience that did not mean much for the person involved, it will be poorly received, and things might become awkward. Hence, it’s important to be genuine, even if it means starting off on a seemingly negative scenario: “We haven’t hung out as much as I wish we had. Regardless, the times we spent together have been meaningful and….” Genuinity is most commonly well-received.

Examples of all these types of public speaking

Aren’t there just three main types of public speaking or are there five different types of public speaking.

We have mentioned the ones that are most relevant. When people say three, they usually mean informative, persuasive and entertaining, and when people say five, they usually mean informative, persuasive, entertaining, demonstrating, and actuating. What we haven’t mentioned in the article so far are entertaining and actuating.

Entertaining includes ceremonial, along with other forms of public speaking, such as storytelling and humorous content. Essentially, this form is informal, while most others tend to be formal. The only difference is that you may add a personal touch and be more relaxed on these occasions. Feel free to check out how to make public speaking fun .

Actuating is simply a form of persuasive speaking which focuses on the action component, like getting the consumer to purchase the product. We frequently get things done through other people, so it’s quite a useful form of public speaking.

Here is a video that can help you improve your public speaking skills in all these areas:

Additionally, you can check out 20 unique ways to get better at public speaking . It’s never too late to opt for public speaking coaching !

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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• Speech Crafting →

14 Types of Speeches for All Occasions that You Should Master

Any person can give a speech, which means it’s not hard, right? Technically, it isn’t hard, but, to give a good speech, you need to not only have a general understanding of your audience and your environment but also master the skill of speech-giving to ensure that your speech is effective in relaying your message.

To do this, you will need to learn more about the different types of speeches that exist and in what context each is used. This will help you choose the right speech type that works for you as well as the one that fits the message that you want to put across to your audience.  

Pro-Tip: Keep in mind that each speech type has a different purpose.

14 Types of Speeches You Should Master

1. entertaining speech.

Entertaining speeches are among the most common types of speeches. Their objective is to entertain or amuse people.

As compared to more traditional speeches, entertaining speeches are shorter and less formal , in addition to including funny stories, humor or interesting illustrations. These types of speeches are usually used to convey emotions and are common at weddings and birthday parties. An example of such include stand-up comedy.

From the above, one may think it’s simple to crack a few jokes and entertain people but unless you were born with a funny bone, you may need to brush up on some stories and killer jokes (the funny ones).  

2. Special occasion speeches

These types of speeches do not have a format set in stone and neither do they fall into any particular speech category. Instead, they aim to fit the context of the environment, which helps you to not only gain your audience’s attention but also communicate the message you want to convey effectively.

Just like entertaining speeches, special occasion speeches do not use any data or statistics and are usually short. This does not mean they are boring though, so you should aim to make your special occasion speech as direct and interesting as you possibly can.

Special occasion speeches can fit any special occasion; be it a birthday party, award show or wedding, hence the name. You may notice that they bear some similarities to entertaining speeches, as their objective is to convey emotions as well, instead of persuading you or teaching you something.

Special occasion speeches may include tributary, ceremonial and introductory speeches. If you have any significant event that you’d like to mark, then this type of speech should be your go to.

A good example of this type of speech would include a speech you can give as a best man . This would help you express how much the groom means to you.

3. Persuasive speech

These types of speeches are given with the sole purpose of convincing the persons listening that your opinion on a certain topic is right.

To successfully convince your audience that you know what you’re talking about, you can use facts and concrete evidence to support your argument. This is what persuades your audience to embrace your opinion while also making your presentation more believable and sensible.

You can also use these types of speeches to help convey your message by making use of emotional triggers. Depending on the context of your presentation, appealing to your audience’s emotions may bring about better results. 

A good example of a persuasive speech would be the closing argument that a lawyer gives to the jury in court. The main purpose of a closing argument is to convince the jury to support one’s client and vote in the lawyer’s favor. The closing argument, just like the persuasive speech, highlights any important facts of the case and may appeal to the jury’s emotions, in a bid to help them understand the lawyer’s opinion on the case and their client.

4. Demonstrative speech

Well, this one is pretty easy to explain. From its name, we learn that this type of speech is given when a speaker wants to give a demonstration on how to do a particular thing or educate their audience on how something works. This type of speech is effective in teaching your audience how to do something in the most effective way.

If you plan on giving a demonstration in your presentation, the use of physical demonstrations or visual aids can help your message be better understood by your audience.

These types of speeches are easily confused with informative speeches, so take note of their differences. While informative speeches are more theoretical in their delivery and offer no demonstrations, demonstrative speeches, in being true to their name, teach an audience how to do something in a more practical way, i.e. by giving demonstrations.

It should be noted that a demonstrative speech will only be demonstrative if it includes visual aids. Asking yourself questions like, “what is...?”, “why?” or “how?” may help you get started on your demonstrative speech.

A good example of this would be a Chemistry teacher demonstrating how to mix certain chemicals in the lab.

5. Forensic speech

The American Forensic Association defines a forensic speech as the practice and study of debating and public speaking. The association believes that this type of speech is practiced by many college and high school students.

Before giving this type of speech, students are expected to not only research and learn more about a certain topic but also practice a speech on the said topic before teaching it to an audience. Organizations and institutions of learning like universities will then hold tournaments that allow these students to present their speeches .

This type of speech bears many similarities to the competitions that were held in public forums in Ancient Greece.

6. Oratorical speech

Oratorical speeches are usually delivered by an orator. The objective of this type of speech can be to either give comfort, mourn a loss, address any important issue and how it can be dealt with or celebrate a particular event.

These speeches can also be used to express one’s opinion to the audience without necessarily having to persuade them to embrace their point of view.

Oratorical speeches can either be formal and long in nature, in situations like inaugurations, graduations and funerals, or informal and short in situations like when giving a toast during a retirement day.

A good example of an oratorical speech would be inauguration speeches, e.g. President Joe Biden’s inauguration speech .

7. Explanatory speech

These types of speeches are used to describe a particular thing or situation. These speeches give a break down on how to do something while providing the audience with an elaborate step-by-step process.

These speeches may be confused with demonstrative speeches as they have some similarities but are not, as they do not include visual aids.

A fitting example of an explanatory speech would be a lifestyle and beauty talk show host explaining how to properly cleanse one’s face by giving a step by step process of a proper skin care routine.

8. Informative speech

If you want to teach your audience something about a particular topic or educate them on new information, then informative speeches are the right fit for you. The objective of informative speeches is to break down any complicated theories into easy to understand words that can be communicated accurately and effectively.

These types of speeches can be used when teaching economic or social topics. They differ from persuasive speeches as they depend on statistics, educative studies and information as well as facts instead of relating to an audience’s emotions. These statistics and facts help support any claims that you make during your presentation.

A fitting example of an informative speech would be a museum guide giving an informative speech to a group of individuals in the museum, educating them on various artifacts using historical information.

9. Motivational speech

Are you planning to encourage your audience, give them confidence to better themselves or inspire them? Then you need a good motivational speech.

The objective of these speeches is to improve an audience’s self-esteem and lift their spirits. They can also be used to help motivate an audience or an individual to achieve a certain goal.

These types of speeches are, in a way, persuasive but instead of persuading an audience with logic, you as the speaker, stirs their emotions.

The best example of a motivational speech that moves people would be Martin Luther King Jr.’s “I Have A Dream” speech.

10. Pitch Speech

Ever heard a character in a movie say that they were pitching a new idea to the board? Well this is what they mean. Pitching speeches are used to acquire approval or support for a solution, product or idea.

Salespeople are pretty good at these types of presentations (newsflash, it’s their job!) given that they pitch a product to a consumer and try to sell it to you by informing you, the consumer, about the product’s best qualities and how the product would benefit you.

Take for instance, a salesman trying to sell you a cleaning robot. They’d explain how it would ease your household chores, you wouldn’t have to dust, or vacuum or do your laundry, as it would do it all for you!

11. Debate speech

Debate speeches are speech types that follow a particular set of rules and are in some ways similar to persuasive speeches. The two should not be confused though, as the main objective of debate speeches is to defend your stance on a particular issue.

During a debate, each side is given an equal amount of time to defend their view or opinion. These speeches are improvised as you cannot predict all the arguments other debaters may throw at you (unless you can read minds of course). Debate speeches help you develop your public speaking and critical thinking skills while also improving your research and leadership skills.

These types of speeches are common in mock trials, parliamentary sessions and public forums.

12. Eulogy Speeches

Eulogy speeches, or funeral speeches as they are commonly known, are given to remember, honor or praise a deceased individual in front of an audience at a funeral service. The eulogy can be given by a relation of the deceased or by a minister chosen by the family.

The speaker may write down a heartfelt speech that not only honors the individual but also praises them for their achievements.

One of the most difficult experiences an individual can go through is losing a loved one. If you do find yourself in this situation, finding the right words may be challenging. You are therefore encouraged to speak from the heart .

13. Impromptu Speech

These types of speeches are delivered without any preparation or rehearsal. Impromptu speeches occur when one is called on to speak at an event or any other situation.

This may be stressful and intimidating for individuals who like planning things (like myself). However, once you get over the initial public speaking jitters and brush up on any concepts that are relevant, you’ll be good to go.

14. Farewell Speech

Farewell speeches , as the name implies, are used to say goodbye to people. These speeches have a unique tone to them, as they are encouraging as well as sad. They often trigger emotions both in the speaker and in the audience.

A good example of this would be bidding farewell to your colleagues and friends before you retire after working at company X for 21 years.

Conclusion: On the Different Types of Speeches

From the above, we can see that to give a speech , one needs to not only understand the different types of speeches that exist but also master their purposes and the different settings that they can be used in.

To determine the type of speech to give depending on the occasion, you should consider the message you would like to put across and how you would like to deliver it. After this, you can then think about the effect you would like your speech to have or its desired outcome. This could be, for example, teaching your audience how to use an air dryer or introducing a guest you would like the audience to remember.

Properly understanding the types of speeches mentioned above and possessing the ability to speak effortlessly in public will allow you to grow as a public speaker , which will in turn, make you better at relating with different audiences.

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What Are The Five Types Of Speech Style Or Communicative Style?

TYPES OF SPEECH STYLE – In this topic, we will now discuss about the five different types of speech style or communicative style.

But first, let us know what is the meaning of a speech style or a communicative style

A speech style, according to Martin Joos (1976), a linguist and German professor, it refers to the form of language that the speaker utilized which is characterized by the level of formality.

Still according to Jooz, speech style is identified into five types: frozen, formal, consultative, casual, and intimate.

• Also known as fixed speech , it is the highest form of communicative style which is often used in respectful situations or formal ceremonies like Shakespearean plays, weddings, funerals, and more. It uses the complex grammatical sentence structure and vocabulary that are only known by experts in that field
• This type uses formal words and expressions and is mostly seen in writing rather than speaking. It also disallows the use of ellipsis, contractions, and qualifying modal adverbials.
• The third level of language . It is basically unplanned speech since the speaker uses the participation and feedback of the listener. The speaker will supply background information, while again, the listener participates continuously
• Also known as informal style, it is usually used between, friends, or even insiders who have things to share. In this type, there is a free and easy participation of both speaker and listener.
• The last type is used in talks between two very close individuals. It is described by an economy of words, with a high chance of nonverbal communication. Like casual, there is also a free and easy participation of both speaker and listener.

READ ALSO – EFFECTIVE STUDY HABITS – Strategies In Studying For Students

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StarTribune

Former diversity worker sues university of minnesota after firing over swastika photo.

A former University of Minnesota diversity, equity and inclusion manager is suing the school after it fired her for a social media post that showed her standing in front of an Israeli flag with swastikas painted on it.

In a lawsuit served this week, Mashal Sherzad accuses the university of violating her First Amendment right to free speech, discrimination and other claims. She asks to have her job reinstated and receive more than $75,000 in damages.

Sherzad began working at the end of October as a program manager for diversity, equity and inclusion at the university's School of Public Health. In December, she attended a pro-Palestinian protest in Barcelona, Spain, and posted photos from it, including one of her standing in front of the flag.

In a news conference Friday, Sherzad said the flag belonged to someone else and, "I cannot be responsible for somebody else's intellectual property."

The lawsuit said she "posted the photographs on her private Instagram account, but unbeknownst to her, they were automatically re-posted on her Facebook account."

U spokesman Jake Ricker said the university doesn't typically comment on active lawsuits.

In a January letter, School of Public Health Dean Melinda Pettigrew told Sherzad she respects employees' rights "to comment on matters of public concern" but "your conduct directly undermines your credibility in this role."

"I find that continuing your employment would create a real risk of significant disruption to School and University activities," Pettigrew wrote. "This is particularly true given the current climate around the Israeli/Palestinian conflict, within the University community and around the globe, and the highly inflammatory nature of the image you posted."

Sherzad's discipline file, obtained by the Star Tribune through a public records request, also includes a copy of a November social media post supporting Palestinian rights and referring to the conflict as a genocide.

In the news conference Friday, Sherzad's supporters said they believe that people who support Palestinians and speak out about violence against them are being unfairly targeted.

"The facts of this case are completely unbelievable," said Jaylani Hussein, executive director of CAIR-Minnesota. He added: "It is a dark day for freedom of speech."

The lawsuit comes at a time when tensions are running high on many college campuses, including the University of Minnesota. The U.S. Department of Education has reported an "alarming nationwide rise" in complaints of antisemitism and Islamophobia since Oct. 7. On that day, Hamas launched a surprise attack on Israel that killed an estimated 1,200 people and resulted in hundreds being taken hostage. Israel responded by invading the Gaza Strip, where the Palestinian death toll has now surpassed 34,000, according to statistics released by the United Nations.

Steve Hunegs, executive director of the Jewish Community Relations Council of Minnesota and the Dakotas, said he was not familiar with the specifics of Sherzad's case. He said of the flag with swastikas on it: "That's pretty disgusting."

Liz Navratil covers higher education for the Star Tribune. She spent the previous three years covering Minneapolis City Hall as leaders responded to the coronavirus pandemic and George Floyd’s murder.

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critic’s notebook

Melania Trump Reappears, in Black

At the Log Cabin Republicans’ fund-raiser, the former first lady stepped into the campaign spotlight, just as her husband’s hush-money trial begins.

By Vanessa Friedman

The author has been covering the fashion of politics and politics of fashion in the United States and abroad since before the smartphone era

On Saturday, the day after the jury was impaneled for former President Donald J. Trump’s hush-money trial in New York , Melania Trump finally returned to the presidential campaign trail. The occasion: the Log Cabin Republicans’ fund-raiser at Mar-a-Lago, at which Mrs. Trump was the guest of honor and addressed the room.

Yes, she’s officially back. And as ambiguously as ever.

While Mrs. Trump’s words on unity and equality may have been directed to the audience in the ballroom, the outfit she chose for the occasion — a covered up black Michael Kors pantsuit with a leather belt wrapped tightly twice around her waist — seemed to be speaking to a different forum entirely. One scrolling past the images she and the event’s organizers posted to their social media feeds and focused on what was going on in a courtroom farther north, where she conspicuously has yet to appear but where her ghostly presence hovers over the proceedings.

After all, in the psychographic geography of dress, black (the color of seriousness, of doom, of downtown, of ninjas, of mourning) is not exactly what one might expect at a Palm Beach party. At a New York event, on the other hand …

It’s not even what Mrs. Trump herself has been wearing at her recent unofficial forays into the public eye: the floral pink she wore to accompany her husband to an earlier fund-raiser, for example, or the variations on white she wore to cast her primary vote and for Easter. It’s not the polka dots she wore back in 2022, when Mr. Trump announced his third bid for president.

Black, one Palm Beach denizen said, is almost “never seen” locally. Mrs. Trump didn’t even wear black to the memorial for Rosalynn Carter , the only former first lady in attendance to eschew the color, opting instead for gray tweed Dior.

Yet there she was, in her much ballyhooed 2024 debut for her husband’s campaign, one that she and her team knew would be keenly watched — in black. The import was either funereal or fighting ready, depending on your perspective. Either way, it wasn’t neutral.

All of which suggests that once again, Mrs. Trump is preparing to use the semiology of dress to tweak and tease the watching world. Just as she did when Mr. Trump was in the White House and what she wore became a sort of Rorschach test for what she thought and the state of her relationship. Remember the Hillary Clinton-esque white suit she wore to Mr. Trump’s first State of the Union, after the Stormy Daniels news broke? Not to mention the notorious “I really don’t care, do u?” jacket ? Her policy has always seemed to be: Speak rarely and wear an evocative outfit.

So it was over the weekend.

Beyond the color, the suit, strictly tailored, structured, was not the more relaxed shirt-dressing or jumpsuits Mrs. Trump has often favored since she has been in Florida. Rather, it harked back to her wardrobe during her time in Washington , when she seemed to sheathe herself in the protective casing of clothes. Back then, she was almost always buttoned up, quasi-military, like a luxury shield against the expectations and eyeballs that came with the job of political, and presidential, spouse.

Even before the Log Cabin Republicans event, she had donned an Army-inspired coatdress complete with epaulets and gold buttons for an interview with Fox News Digital . It called to mind the Army-green Alexander McQueen skirt suit Mrs. Trump had worn to soldier through her speech at the 2020 Republican Convention .

Now, once again, she looks as if she’s getting ready to fight. The question is: Against whom?

Vanessa Friedman has been the fashion director and chief fashion critic for The Times since 2014. More about Vanessa Friedman

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Oral Communication

a way for building the nation

Types of Speech Style

1. FROZEN STYLE

Used generally in very formal setting. Most formal communicative style for respectful situation Does not require any feedback from the audience Usually uses long sentences with good grammar and vocabulary The use of language is fixed and relatively static

Examples: national pledge, anthem, school creeds, marriage ceremonies, speech for a state ceremony

2. FORMAL STYLE

Used in speaking to medium to large groups May also be used in single hearers- strangers, older persons, professional Speaker must frame whole sentences ahead before they are delivered Avoids using slang terminologies language is comparatively rigid and has a set, agreed upon vocabulary that is well documented; is often of a standard variety.

Examples: meetings, speeches, school lessons, court, a corporate meeting, at a swearing in ceremony, in an interview or in a classroom

3. CONSULTATIVE STYLE

Used in semi-formal communication Happens in two-way participation Most operational among other styles Speaker does not usually plan what he wants to say Sentences end to be shorter ans spontaneous

Examples: regular conversation at schools, companies, group discussion, teacher-student, doctor-patient, expert-apprentice

4. CASUAL STYLE

Language used between friends Often very relaxed and focused on just getting the information out Slangs are quite often used in these instances. This style is used in informal situations and language Relationship between speaker and hearer is closed.

casual conversations with friends, family members, chats, phone calls and messages

5. INTIMATE STYLE

Completely private language used within family of very close friends or group Uses personal language codes Grammar is unnecessary Does not need complete language Certain terms of endearment, slangs or expressions whose meaning is shared with a small subset of persons to person.

https://oralcom.wordpress.com/2016/10/14/types-of-speech-styles/

Myka Angela Mortel

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Macron criticises Rwanda-style asylum schemes days after UK passes bill

Such policies are ‘betrayal’ of values, says French president in speech covering defence and negative effects of Brexit

Emmanuel Macron has criticised migration policies that involve sending people to African countries as “a betrayal of our [European] values”, just days after the UK government passed its Rwanda deportation bill .

The French president made the remarks in a wide-ranging speech on Thursday aimed at warning Europe against overdependence on other countries for security and trade.

Turning to migration, he said he did not believe in “this model that some people want to put in place, which means that you go and look for a third country, for example in Africa, and send our immigrants there”.

He added: “This is a betrayal of our values and will lead us down the path of new dependencies on third countries.”

Macron did not mention Rishi Sunak’s Rwanda plan directly, but did not hold back in giving his views on Brexit . Britain’s departure from the EU was “an explosion whose negative effects, from what I can tell, have meant that today nobody dares to propose exits, neither from the Europe, nor from the euro”.

He also described the British as “natural allies” of France and the EU, saying defence treaties, such as the Lancaster House agreements signed in 2010 with the UK , left “a solid foundation for partnerships” that had not been affected by Brexit.

Delivered in a neoclassical amphitheatre at the Sorbonne University in Paris, the speech focused heavily on defence, as Macron urged European leaders to respond to the “paradigm shift” of the invasion of Ukraine by a nuclear-armed Russia.

“The basic condition for our security is for Russia not to win,” he said. “Europe needs to be able to protect what is dear to it alongside its allies … Do we need to have an anti-missile shield or anti-missile system? Maybe.”

“When we have a neighbouring country that has become aggressive and seems to have no limits and that has ballistic missiles [and has] been innovating a lot when it comes to the technology and the range of these missiles, we see that we absolutely have to set up this strategic concept of credible defence.”

Macron called for cooperation between European armies, “regional European defence frameworks” in the Mediterranean and Arctic, as well as a European military academy.

Europe could not be “a vassal” of the US and had to “show that it knows how to talk to all the other regions of the world”, he added.

The speech was billed as a follow-up to one Macron gave at the Sorbonne in 2017 , only months after he was first elected French president on a staunchly pro-European centrist platform. Then a new EU leader, Macron said Europe had become “too slow, too weak and too ineffective” and argued for a more “sovereign Europe”, including a joint defence budget, common border controls and common industrial programmes to support green technology.

Now speaking as one of Europe’s most powerful decision-makers, but whose influence could wane with the declining poll ratings of his centrist group, Macron argued that the “European sovereignty agenda” laid out in 2017 had been widely implemented, but threats to Europe’s place in the world had become more acute. “Europe is mortal, it can die and this only depends on our choices,” he said.

French officials framed the speech as Macron’s contribution to the debate on the future of Europe, ahead of European elections in June and the appointment of new leaders at the helm of the EU institutions.

Referring to the US-China rivalry, Iran’s nuclear ambitions and Russia’s aggression, Macron spoke of an “acceleration in the world” to which the EU was failing to respond adequately. “Europe is in a situation of being cornered on all its borders and we are reacting too slowly,” Macron said.

After the speech, Olaf Scholz, the German chancellor, tweeted: “France and Germany both want Europe to remain strong. Your speech offers good ideas for achieving this, @EmmanuelMacron. Together we will make progress in the EU: politically and economically. For a self-assured and innovative EU. Vive l’Europe!”

His quick response contrasts with Angela Merkel’s silence following Macron’s previous Sorbonne speech, which was widely seen as showing a lack of enthusiasm for his ideas.

The speech covered familiar French themes, including the importance of nuclear power in Europe’s low-carbon energy mix, a less “naive” trade policy to ensure European producers were not undercut, as well as boosting production of leading-edge technology, such as AI, and of arms inside Europe.

Criticising past decisions, Macron said: “We had delegated our energy to Russia; our security, for several of our European partners, depended on the [United] States; and trade was given over to China. And now we have to get things back.”

Additional reporting by Deborah Cole in Berlin

• Emmanuel Macron
• Immigration and asylum
• European Union

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