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73 Key Marketing Terms You Should Know in 2024

We've all Googled a definition while in a Zoom meeting, right?

Marketers love any kind of jargon — especially acronyms. Whether you’re a seasoned marketer or just starting out, it can be tough to keep up with the latest industry terminology or sometimes even know the standard ones. 

That's why we compiled a list of (nearly) 75 key marketing terms that you should know. To help you comb through these terms, we've split them into the following categories:

The ABCs of Marketing Terms

Key performance metrics (kpis), tech and revenue operations.

• The Marketing and Sales Funnel
• Customer Service and Marketing

Product Marketing and Product-Led Growth

• Web Strategy and Optimization

Email Marketing

Understanding marketing terms isn't just a matter of impressing your colleagues at networking events (although that's a bonus!). It's about making informed decisions and understanding strategies that can propel your business forward. Without this understanding, you're essentially flying blind.

1. Digital marketing

Digital marketing is any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital device.

At New Breed, we classify marketing efforts as “digital marketing” when they occur through an internet-connected tool.

2. Brand positioning

Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company.

Brand positioning can be conveyed through a variety of means including tone and voice, visual design and the way your company represents itself in person and on social media.

3. Brand awareness

Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class (e.g. Do customers know that Toyota is connected with the product class of cars?), and brand recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or brand colors). 

Brand awareness encompasses more than its component parts, however. Brand awareness constitutes a scenario when customers can see your brand or product and know that you provide the best solution to their problem.

4. Demand generation

Demand generation encompasses — you guessed it! — generating demand for your product or service. More formally, it is the data-driven focus of marketing programs to produce awareness and interest in a company's offerings through the use of technology.

5. Revenue performance management

Revenue performance management ensures the functions of acquisition , retention and expansion are aligned in order to maximize profitability.

Part of the goal of revenue performance management is to break down organizational silos and establish a shared set of data, a shared process and a shared language that enables teams across the company to work toward the common goal of generating revenue.

6. Inbound marketing

Inbound marketing is a customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone.

Through tactics like blogging, social media and SEO, inbound marketing attracts customers to your company using helpful, relevant content. Inbound tactics will continue to help your company grow after you’ve finished investing in them (unlike outbound tactics like paid ads or call lists), providing scalable long-term ROI.

7. Lead nurturing

Lead nurturing is the process of educating and building trust with your prospects in order to guide them through the buyer’s journey. The ultimate goal of lead nurturing is to provide your prospects with a unique experience that keeps them coming back for more — and eventually converts them into customers.

A key demand generation metric is the lead conversion rate: Top performing companies were seeing conversion rates of over 10%.

8. Flywheel

Introduced in 2018, the flywheel represents a shift in how marketers think about B2B marketing success. The flywheel places customers at the center of a business and highlights the opportunity for repeat business through relationship building and customer service engagement. It represents how you keeping your customers coming back leads to the success of your company.

9. Buyer persona

Buyer personas are semi-fictional representations of your ideal customers.

Buyer personas should include demographic, psychographic and behavioral information, and they tend to go more in-depth about the role and influence these people have within their companies, emphasizing their goals and motivations.

10. Ideal customer profile (ICP)

An ideal customer profile is a hypothetical description of the type of company that would reap the most benefit from your product or solution. These companies tend to have the quickest, most successful sales cycle, the greatest customer retention rates and the highest number of evangelists for your brand.

11. Sales enablement

Sales enablement is a combination of coaching, tools and content to help your sales team be more efficient and effective. Your sales team needs to be properly enabled to carry out a successful sales strategy. 

By providing key elements of sales enablement, you allow your team to work better within an inbound sales process so that they can provide contextually relevant information, carry out helpful conversations and see — in real-time — which of their efforts are working.

12. Account-based marketing (ABM)

Account-based marketing (ABM) is an approach to marketing that flips traditional marketing on its head. Rather than developing buyer personas and then casting a wide net to attract those personas to your brand, ABM focuses on finding ways to engage with people from targeted accounts based on your ideal customer profile (ICP).

ABM is all about sending tailored messages to targeted accounts. Marketing will fuel the strategies behind a successful ABM approach, and sales will provide insight regarding the impact of the interactions marketing is having with the targeted accounts.

13. Contextual marketing

Contextual marketing is a strategy that’s guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.

To deliver contextually relevant information, you need to understand the psychographics of your buyer personas to know how to speak to them and what content will resonate with them. B2C and B2B content marketers specialize in this strategy. 

14. Word-of-mouth marketing (WOM)

Word-of-mouth marketing (WOM) is the oral or written advocacy of a good or service from a satisfied customer (or evangelist) to a prospective customer. It’s widely considered to be the most effective form of promotion.

15. Conversational marketing

According to Drift , who coined the term “conversational marketing,” it is “the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.”

Chatbots are the most common channel through which conversational marketing occurs, but you can also leverage social media platforms that allow real-time engagements.

16. Churn rate

Churn rate is a measurement used to calculate customer retention and is significant for recurring revenue companies. It helps companies identify how many customers they lose in a given time period. 

To calculate churn rate, you divide the number of customers lost during a time period by the number of customers you had at the beginning of the time period.

17. Customer acquisition cost (CAC)

Customer acquisition cost is exactly what it sounds like — the cost associated with turning a lead into a customer. CAC is typically expressed as the ratio:

18. Cost per lead (CPL)

Cost per lead refers to the amount spent on acquiring a lead. This cost is factored heavily into CAC. The most common use case for cost per lead can be found in paid advertising where there is a direct correlation between the amount of money you are spending in something like Google Ads, and the number of leads you are generating from that spend.

19. Key performance indicator (KPI)

Key Performance Indicators are used to track progress towards marketing goals. By setting the right KPIs for your business, you can continuously evaluate performance and make adjustments to optimize your marketing strategy.

Leading performance indicators (LPIs) and tactical performance indicators (TPIs) can help you understand which specific efforts are propelling you toward your goals.

20. Customer lifetime value (CLV)

The Customer lifetime value is the predicted net profit associated with the future relationship with that customer. 

To calculate CLV:

21. Net Promoter Score (NPS)

The Net Promoter Score measures how likely someone would be to recommend your company to others on a 1–10 scale. Using this customer satisfaction metric, you can easily identify how loyal your customers are and divide them into three categories: promoters (9+), passives (7–8), and detractors (0–6). 

Checking your NPS regularly allows you to identify ways to improve your product or service. NPS and “Net Promoter Score” are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

22. Growth marketing

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.

Growth marketing can be applied across your business to areas referenced within the acronym AAARRR (sometimes referred to as pirate metrics) which stands for Awareness, Acquisition, Activation, Revenue, Retention and Referral. By improving these categories of metrics, you can grow over time.

23. Tech stack (software stack)

A tech stack , also called a software stack, is the set of technology and software an organization uses to run their business. For most businesses, that probably involves having a CMS, CRM software, sales acceleration tool, marketing automation platform and project management program.

It also includes any integrations and servers you need to operate the platforms in tandem.

CRM (customer relationship management) software is more than a contact database; it's a sales acceleration tool that identifies business insights and analytics. It's a comprehensive and easily accessible platform that houses the sales process.

The main feature associated with CRM software is its ability to hold contact information, such as names, phone numbers, emails and other records related to a given contact. It can associate individual contacts with their companies so salespeople can track their interactions with every stakeholder.

Popular examples include HubSpot , Salesforce and Zoho .

A CMS (content management system) is a software that allows marketers to create, design, host, edit, manage and track the performance of all of their website content. 

Popular examples include HubSpot , WordPress and Squarespace .

26. Marketing automation

In a nutshell, marketing automation refers to software that is designed to automate your marketing tasks. It's centered around nurturing leads through the buying process by leveraging targeted content that addresses your prospect's needs when they want it. Basically, you're sending them information based on their behavior which is much more powerful than just blasting out emails to everyone.

Overall, marketing automation software allows marketers to streamline various tasks, boost their overall efficiency, draw key insights and drive ROI.

27. Marketing operations

Marketing operations is everything that happens in your marketing automation and CRM platforms to enable the delivery of the right message at the right time to people who are interested in your products and services. 

Marketing operations lives behind the scenes. For example, while marketing operations specialists aren’t sending emails, they’re making sure they’re sent to the right person.

28. Sales operations

Sales operations is everything that happens in your CRM and sales acceleration platforms to enable your sales team to communicate effectively with clients and control their sales process.

Like marketing operations, it lives behind the scenes, supporting your sales team’s execution of strategy and objectives.

29. Services operations

Service operations includes management of all the workflows, tools and processes required to maintain and improve the overall customer experience.

It includes implementation, management and adoption of CRMs , ticket management, automated campaigns, product usage, knowledge base content and customer feedback.

30. Revenue operations (RevOps)

Revenue operations is the alignment of marketing, sales and service to drive accountability and increase efficiency across your business. The goal of revenue operations is to provide more predictable outcomes and accelerate your company’s growth by organizing people, data and processes to help your business run more effectively.

The Sales and Marketing Funnel

31. top of the funnel (tofu).

Even though the flywheel has arrived, the funnel still represents how you turn prospects into customers. The top of the funnel refers to the first stages of the buying process. During this stage, buyers are becoming aware that they have an issue and are looking for more information. Whether it's subscribing to a blog or watching a video, you want to have helpful content that prompts visitors to take the desired next steps.

32. Middle of the funnel (MoFu)

The middle of the funnel represents the middle stage of the buying process. Buyers have identified that they have a problem and are continuing to do more research; however, now they are looking at content , such as a case study, that brings your business in as a solution to the problem they are trying to solve.

This is also where responsibility for leads is typically transferred from marketing to sales.

33. Bottom of the funnel (BoFu)

The bottom of the funnel represents the last stage of the buying process. This is when the buyer has identified a problem, researched possible solutions and is getting ready to buy. At this stage, buyers are typically requesting either a free demo or consultation & beginning a conversation with a sales rep.

34. Marketing qualified lead (MQL)

A marketing qualified lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the number of visitors you’ve converted who are good fits for your organization.

When a company confirms a lead is a good fit, that lead becomes an MQL. Once a lead becomes an MQL, the company works to further qualify the contact and nurture them down the funnel.

35. Sales qualified lead (SQL)

A sales-qualified lead (SQL) is the fourth of six lifecycle stages (occurring right after the MQL stage) in the buyer’s journey. An MQL is characterized as an SQL when sales agrees with marketing that the contact has demonstrated enough interest and is a good enough fit to initiate a sales conversation. 

The SQL stage also happens to be both one of the most important and most difficult stages for a company to define because it’s where the marketing-to-sales handoff occurs.

The length of B2B sales cycles can vary greatly, with an average cycle length of around 6-9 months.

36. Conversation qualified lead (CQL)

Conversational marketing and chatbots are becoming increasingly important in today's marketing landscape. A Conversation Qualified Lead is someone who has expressed interest in buying via a conversation with an employee or a bot. These leads are coming to you with specific questions that they want answers to in real-time.

37. Buyer’s journey

The buyer’s journey is the progression that a contact follows when researching and purchasing a product. It starts with the awareness stage, when buyers realize they have a problem, moves to the consideration stage, when they evaluate different solutions to that problem, and concludes with the decision stage, when they decide which contender best aligns with their needs and objectives and purchase it. 

The buyer’s journey differs from the customer journey because not every prospective buyer becomes a customer. Individuals might go through some of the buyer’s journey stages without ever making a purchase.

38. Multi-touch revenue attribution

Multi-touch revenue attribution is the process of organizing, collecting and cataloguing all of the interactions that occur as an individual decides to make a purchase with your company. It helps businesses understand how their marketing is contributing to the company’s bottom line, giving marketers the credit they deserve for their efforts.

Customer Marketing

39. customer marketing.

Customer marketing is a set of strategies and tactics aimed at your customer base in order to improve their experience with your brand and increase the value they gain from their engagement with you. Through customer marketing, you can boost retention, evangelize your customer base and nurture existing customers toward future sales.

40. Customer acquisition

Customer acquisition refers to all of the steps, processes and resources involved in attracting a first-time customer to your business.

Brand awareness, lead generation, product marketing, nurturing and sales strategies all fall under the umbrella of customer acquisition — but the concept of customer acquisition stops as soon as your prospects officially close as a customer.

41. Customer retention

Customer retention is the act of renewing your existing customers so they continue to work with your company. It’s the inverse of churn. 

The first step of retention is acquiring good-fit customers in the first place, but there are other components like customer support, customer success and customer experience that contribute to a customer’s likelihood to renew.

42. Customer expansion

Customer expansion is the act of increasing the MRR you see from existing customers. This is typically accomplished through upsells and cross-sells.

43. Customer success

Customer success is partnering with your customers to help them meet and exceed their goals. It’s a proactive function that aims to help maximize the value customers gain from working with your company so they’re more likely to renew and expand.

44. Customer support

Customer support is solving the problems your customers have when things go wrong. This is a reactive function that uses tools like a ticketing system or self-service knowledge base .

45. Customer service

Customer service is assisting your customers with the offering they bought from you and ensuring it’s meeting their needs. Customer service can be thought of as a proactive version of customer support. It’s outreach meant to provide customers with value before your customers need to go looking for it.

46. Customer satisfaction

Customer satisfaction is the management of client sentiment. When tracking this, you should look at not only how your main point of contact feels about your product or service but also how that sentiment trickles down to the rest of their company.

Satisfaction is the baseline of a happy customer. Not every customer will necessarily become an evangelist who recommends your company to their entire network, but you should be able to satisfy every customer your company takes on.

47. The customer journey

The customer journey is a way of tracking a customer’s experience with your company from a visitor’s first interaction through when they sign a deal. It’s a framework for a greater philosophy of client nurturing. 

The customer journey is not one-size-fits-all. What the overarching framework will look like depends on numerous factors, including your industry, sales cycle and product or service.

“By providing the right segmentation, by triggering the right actions in an approach to proactively progress your relationships, it allows you to be responsive to your client,” says New Breed’s Client Success Manager, Dylan Berno.

48. Product marketing

Product marketing is the process of bringing a specific product to market and ensuring that that product is successful.

As a product marketer, your job entails guiding a product’s internal strategy. It is your duty to enable all of the marketing activities surrounding the product within your organization.

49. Go-to-market (GTM) strategy

A go-to-market (GTM) strategy is a plan specifying how you will present your product’s unique value proposition so you can reach your customers and achieve a competitive advantage. The purpose of a GTM strategy is to provide a roadmap for launching a product in a way that will achieve product-market fit — the end goal of your launch.

50. Product-market fit

When your product fulfills a market’s needs, you achieve product-market fit . Product-market fit occurs at the intersection of the introduction and growth stages of the product lifecycle . 

In order to obtain product-market fit, you first need to create a minimum viable product (MVP).

51. Minimum viable product (MVP)

A minimum viable product (MVP) is an offering that has enough features to initially satisfy your target market. 

Producing an MVP is the end goal of the product development stage (which precedes the introduction stage) of the product lifecycle . Your GTM strategy is essentially a blueprint outlining how you will introduce your MVP.

52. Total addressable market (TAM)

Total addressable market (TAM) is the amount of potential revenue your company could earn if everyone with a demand for your product or service actually bought it. 

For most companies, the amount of achievable revenue is nowhere near TAM, but understanding your total market can help inform how to define the target market you’ll focus your marketing and sales strategy toward.

53. Product-led growth (PLG)

Product-Led Growth is a strategy coined by OpenView Venture Partners that relies on product features and usage as the primary drivers of customer acquisition and retention. It leverages a free product for initial usage and begins enforcing paywalls only after value has been delivered to users.

54. Product qualified lead (PQL)

A Product Qualified Lead is someone who has tried your product and indicated purchase interest through their usage. These leads tend to close at a higher rate since they have already interacted with your product.

Web Strategy and SEO

55. lead generation website.

A lead generation website’s primary objective is to educate your visitors on your product or service and the industry you operate within. On top of that, it should give visitors the opportunity to provide qualitative information to your sales team, helping your organization capture qualified leads for your product or service.

As for website traffic benchmarks, as of 2021, companies that blogged 16+ times per month got almost 3.5 times more traffic than those that published zero to four monthly posts. The power of consistent, quality content cannot be underestimated for driving traffic.

56. Conversion rate

Simply put, conversion rate is the ratio between the number of people that complete the desired action on a given webpage and the number of people that visit that webpage. That desired action could include filling out a form on a landing page or clicking a CTA on a blog post.

Average landing page conversion rates for most industries hovered around 2-5% . But, companies in the top 25% were achieving 5.31% or higher, showcasing the potential for high conversion rates with optimized inbound strategies.

57. Conversion rate optimization (CRO)

Based on the principles of the scientific method, conversion rate optimization (CRO) focuses on systematically increasing the percentage of website visitors who take a desired action on a given page. For example, they might convert on your site by filling out a form or providing information to a chatbot.

By identifying key metrics, you can better understand how customers interact with your site and the actions they take. These metrics help to test and determine what strategies work best for generating leads and closing customers.

58. Wireframes

Wireframes are blueprints for your website. They provide the framework upon which the functionality and design of your final website will be built. The focus of wireframes is not on the look and feel of your website, but rather the structure and layout of content that will prompt the intended actions of your ideal user .

There are many different forms a wireframe can take, and their level of fidelity is characterized by the level of depth into functionality and content. Low-fidelity wireframes can be as little as sketches on paper and generally utilize all placeholder text. High-fidelity wireframes often incorporate some clickable elements to demonstrate user flow and often featured draft or even finalized copy. 

59. Web Content Outlines

A web content outline is the raw copy version of a website page. It reflects the structure the finalized page will take, but it isn’t designed at all.

In addition to all titles and body copy, web content outlines also include technical information like SEO metadata, page title and where the page exists within the site architecture.

60. Information Architecture

Information architecture is the organization and structuring of content prior to developing a website. It defines how your content is connected and categorized.

Information architecture encompasses the planning of a site’s main navigation, auditing all existing URLs, determining what to keep, consolidate and delete and then establishing URL structures. When complete, it enables users to find the content they’re looking for quickly and efficiently.

61. Landing page

A landing page is a webpage optimized for lead generation. Using a form, companies are able to leverage meaningful content in exchange for visitor information. Successful landing pages have well-defined content and clear conversion paths.

62. Thank you page

After submitting information on a landing page, customers are immediately redirected to a thank you page that thanks them for their submission and provides them with potential next steps. Thank you pages are important in your lead nurturing strategy because they deliver the offers individuals are seeking and they can position other relevant content as a next logical step.

63. A/B split testing 

An A/B split test is an experiment that compares two variables by presenting those variables to a randomly “split” audience over a specific period of time. As long as the experiment is controlled and unbiased, A/B split testing is a great way to understand which marketing tactics reap the best results for your business.

64. Responsive design

Responsive design refers to the way a website automatically adjusts to the screen size you're viewing it from. This will ensure that no matter what device your visitor is using, whether it's their computer, their phone or their tablet, your website will always look great.

65. Search engine optimization (SEO)

Search engine optimization (SEO) is the practice of positioning your content and website so it can rank well on and draw traffic from search engine results pages (SERPs). 

SEO includes both on-page SEO, where you attempt to make alterations to your web code and content to improve its ranking, and off-page SEO, where you try to reach out to individuals outside of your company to acquire backlinks and traffic from other sources.

66. Paid search

Paid search is the practice of displaying ads on search engines based on the terms, or keywords, individuals search for. Paid search works on a pay-per-click basis, meaning you only pay when someone clicks your ad for a given keyword.

67. Keyword research

Keyword research is the process of identifying the search terms that your prospective site visitors are looking for online. It is critical to ensuring your content can be found on search engine results pages. 

Such research isn’t the only element that impacts your digital visibility, but if you’re trying to drive traffic to your website, you should actively investigate which keywords work best. 

68. Open Rate

The open rate is a crucial metric that tells you the percentage of recipients who opened your email. It helps you gauge the effectiveness of your subject line and preview text in grabbing the attention of your audience.

Open rates typically range between 15-25%, with click-through rates (CTR) around 2.5%, according to various sources. However, this can vary greatly depending on the industry and the specific campaign.

69. Click-Through Rate (CTR)

The click-through rate measures the percentage of recipients who clicked on a link within your email. It indicates the level of engagement and interest generated by your content and call-to-action. A higher CTR suggests that your email content is compelling and resonates with your audience.

The average click-through rate for email campaigns is around 2.5%. However, the CTR can vary based on factors like the quality and relevance of the content, the strength of your call-to-action, and the clarity of your email design.

70. Bounce Rate

The bounce rate indicates the percentage of emails that were not delivered to the intended recipients' inboxes. Bounces can be classified as either hard bounces (permanent delivery failures) or soft bounces (temporary delivery issues). Monitoring your bounce rate helps you maintain a clean and up-to-date email list. A bounce rate of 2-3% is generally considered acceptable for email campaigns. However, it's important to monitor your bounce rate regularly and take steps to address any issues, such as removing invalid or inactive email addresses from your list.

71. Unsubscribe Rate

The average unsubscribe rate for email campaigns is typically around 0.2-0.5%.  The unsubscribe rate measures the percentage of recipients who opted out of receiving future emails from your list. While it's natural to see some unsubscribes over time, a high unsubscribe rate may indicate that your email content or frequency is not aligned with your audience's expectations.

72. List Growth Rate

The list growth rate shows the rate at which your email subscriber list is expanding. It helps you track the success of your efforts in acquiring new subscribers. A healthy list growth rate indicates effective lead generation and a growing audience to engage with. A healthy list growth rate is generally considered to be around 10% annually.

73. Email Sharing/Forwarding Rate

The email sharing or forwarding rate measures the percentage of recipients who share or forward your email to others. It reflects the level of interest and engagement your content generates. A high sharing rate indicates that your email content resonates well and is deemed valuable by your subscribers. Research suggests that the average email sharing/forwarding rate ranges from 0.2% to 0.4%. 

The Takeaway

This post was originally published January 2, 2020.

Rider Gordon

Rider Gordon is the Lead Search and Paid Social Advertising Strategist at New Breed. In his free time, he likes to ski, fly fish and brew beer.

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How to Write a Term Paper

How to Write a Term Paper - Getting to the Basics

A term paper is generally structured with an opening introduction, followed by several body paragraphs, and culminates with a conclusion. It articulates a central thesis statement, bolstered by corroborative evidence and critical analysis. The writing is formal in nature, adheres to a designated formatting style like APA or MLA, and is complemented by accurate citations and a comprehensive bibliography.

Writing a term paper is a structured process that demands careful planning and execution. Here’s a step-by-step approach to guide you:

• Understand the Assignment : Ensure you grasp the requirements, the topic's scope, and the deadline.
• Choose a Topic : Select a topic that is interesting to you and meets the assignment's criteria. It should be narrow enough to explore fully within the paper's constraints.
• Conduct Preliminary Research : Gather background information to further refine your topic, develop a thesis, and create a research question.
• Develop a Thesis Statement : This is the central argument or claim of your paper. It should be clear, concise, and arguable.
• Create an Outline : Organize your main points and supporting details into an outline. This will serve as a roadmap for your term paper.
• Conduct Detailed Research : Use credible sources to collect evidence and information that support your thesis. Take careful notes and keep track of your sources for citations.
• Write the Introduction : Start with a hook to grab the reader's interest, provide background information, and present your thesis statement.
• Write the Body : Each paragraph should focus on a single point that supports your thesis. Use evidence and analysis to back up each point.
• Write the Conclusion : Summarize your main points and restate the thesis in the context of the evidence you provided. Discuss the implications of your findings or future directions for research.
• Revise and Edit : Look for any gaps in logic or content, check for clarity and flow, and ensure each part of the paper supports your thesis. Edit for grammar, spelling, and punctuation errors.
• Format Your Paper : Follow the required citation style (APA, MLA, Chicago, etc.) for your discipline, and ensure your paper adheres to all formatting guidelines.
• Final Review : Give your paper a final read-through, checking for coherence, structure, and formatting.
• Submit : Turn in your paper by the deadline, and ensure you have a copy saved for your records.

You always hear the word “term paper,” and in the most basic sense, it is the paper that sums up everything you have learned in a term or semester. Think of it as the ‘gate pass’ for a checkpoint in a game: you need to secure one by finishing one important challenge.

As every game requires, that particular challenge is not similar to other challenges you have encountered. Thus, you must conserve every remaining energy and time to prepare for the challenge.

Going back to our topic, term papers require your knowledge, effort, and time. You can only produce a faultless and astounding term paper once you have mastered the fundamental things you will continuously see in every paper you will be crafting in the coming semesters.

Research-Based

In a term paper, you may not want to ditch your personal experiences or observations when integrating what you have learned in a single term or semester. Most of the time, integrating salient findings and concepts from literature and other scholarly sources may be required depending on the type of paper you are asked to write.

A topic, especially if it is purely theoretical or academic, may warrant you to do a literature review and background research. Fret not, though, as this blog will guide you through making your term paper a work of research.

Since a term paper is research-based, it is almost always impossible not to involve critical thinking and analysis on a certain topic. After all, the best way to discuss a topic, especially if it is complex, is to break it down into pieces. Once disassembled, you can evaluate the evidence, examine its validity, and draw reasoned conclusions based on your findings.

Thesis Statement

You might be able to equate a term paper to an essay. They seem to get along, especially with the structure and purpose of writing. However, you can never go wrong with formulating a good thesis statement for your term paper.

As it is more similar to a research paper, a term paper can be quite long, so having a good thesis statement reinstates the main argument or purpose of your writing. It guides the entire direction of your paper and helps your reader grasp its focus– no matter how long and winding his or her experience will be.

Logical Flow

We may love a fun, creative, and often chaotic way of writing, especially when reading a narrative essay as a coursework assignment. Sorry to burst your bubbles, but a term paper may not follow the same route.

As a standard term paper is full of concepts, terms, arguments, and ideas, it deserves great attention to logic and organization. This means that each section of the paper must build up from the previous one, and transitions between paragraphs and sections should observe smoothness and coherence.

What is a Term Paper In Terms of Its Various Types and Forms

Writing a term paper entails preparation. You can only wish that you have a ton of brain cells and resources to help you finalize your paper that is good for submission– and a stellar score.

However, preparation is only one thing in the long-lasting process of term paper writing.

The term paper structure will still depend on the scope of analysis, as well as the categories of the term paper. Yes, you saw it correctly: types or categories of term papers may have different structures or, in most cases, purposes.

This part of your journey in term paper writing will acquaint you with different types of term papers according to purpose and structure. 

Analytical Paper

From the word itself, an analytical paper requires you to break down a concept, theory, or phenomenon into several parts. These parts may come in the form of elements, experiences, principles, and many other related components.

An analytical paper aims to examine these parts critically and evaluate them accordingly. Analytical papers are often found in social sciences and humanities, and they are mostly requested for a term paper writing service .

Possible topics that resemble your future topic under the mentioned fields are critiquing a philosophical theory or analyzing globalization's impact on a specific country's pop culture.

Argumentative Paper

What is a term paper without presenting a stance? In an argumentative term paper, your professor might give you a debatable or controversial topic that requires your critical thinking and persuasive skills to be utilized.

In this type of term paper, you must integrate a literature review and empirical evidence to support your stance and counter several opposing views. Argumentations are often found in several branches of the social sciences, such as law, ethics, and literature.

You may stumble upon topics like augmenting a controversial public policy or defending a particular interpretation of a literary piece.

Descriptive Paper

Fulfilling this type of term paper entails more than injecting fancy adjectives, imageries, and vivid narrations. When dealing with descriptive term papers, you must provide a detailed overview of a particular topic, event, phenomenon, or concept.

If you ask me how to format a term paper of this kind, the descriptive language used must be realistic and accurate, not just merely ornamental. This orientation would provide a seamless and truthful picture for the reader of your paper.

Although your term paper may be descriptive, objectivity should not be taken away. Descriptive term papers are mostly required in the natural sciences, such as physics, chemistry, Earth science, and biology. A perfect example is the description of the geological features of a national park. 

Comparative Papers

True to its name, this type of term paper compares and contrasts two or more theories, subjects, schools of thought, and approaches.

Upon taking the two major steps, you will need to analyze the similarities and differences between the elements, and you may formulate conclusions regarding their significance or implications. Comparative term papers are commonly seen in economics, political science, literature, sociology, and history.

A prime example might be comparing two distinct economic systems or analyzing the similarities and differences between political theories, such as Republicanism and Democracy.

Expository Papers

How to start a term paper of this type? We just have to take a hint at its name: it ‘exposes’ a piece of information. Elaborating on this, term papers adhering to this type explain or inform the prospective audience about a specific topic, concept, process, or phenomenon.

Since we are dealing with information, it has to be ensured that the latter must be accurate, truthful, and sufficient. Writing expository papers may also entail a handful of related writing tasks, such as defining key terms and organizing information according to related themes.

The fields that most likely require expository term papers are education, communication arts, journalism, and several liberal arts areas.

Grasping each type of term paper above may be quite a handful. Apart from preparing a term paper, you are confronted with a big challenge to choose a type or, in some cases, integrate one type into another.

Regardless of your writing decisions, you are always in for a treat: your term paper proposal will not be a failure if you are more than familiar with your purpose of writing one.

In addition, writing services like Studyfy let you access term paper help like no other. From your term paper outline to the final touches, an array of professional writers are present to provide personalized writing services for negotiable pricing.

What’s The Proper Term Paper Format? From the Ground Up

I am fully aware that you have been wired up with all the information you need to know about term papers, but do not falter yet, as we are just in the most needed part of this blog: formatting your term paper.

Writing a term paper will not be as polished and organized if you do not prepare your format ahead of your writing preparations. So, from conceptualizing your title to proofreading your paper, our tips and tricks will propel you to the towering heights of marks you have always aimed for.

Start Strong with Your Title Page

A well-established term paper will not be realized without a strong facade through a title page. Many students are seen as not focusing on this part of the paper, thinking that it does not hold as much importance as other parts, but if you are thinking the same, you need to change your mind.

Some instructors and professors look at the title page to check if you adhere to the formatting guidelines. If you are less likely to notice such inconsistencies, your professor might think you are not keen enough to eye important details in the rest of your paper.

Pro-Tip: As early as creating your title page, be sure to follow any specific formatting guidelines provided by your professor or academic institution, such as font size, spacing, and margin specifications.

Abstract– Concise Yet Complete

An abstract is likewise an important component of a term paper, just as in a research paper. It encapsulates the crucial pieces of information that the reader must know. It includes the background of the paper, methods, results, and implications of the findings.

While the abstract may require a specific word count that differs from one academic institution to another, it is generally preferred to keep everything short yet complete. Remember: the term paper itself will likely become wordy and extensive, so let us spare space for urgency on the paper’s abstract.

Pro-Tip : Keep everything concise and elaborate on the findings more than the background. The usual word count for an abstract is 150-200 words.

Term Paper’s Background: Where the Thesis Statement is Cleared Its Way

Term paper writing will get as fired up at this point since this part introduces the rationale or context of the paper, asking the question, “What is the topic all about?” In presenting the background, the introduction of the paper's main argument is given– the thesis statement.

This crucial part of the paper is often written as a declarative sentence or a question. To make everything clear and articulated, the paper’s background must provide an extensive exploration of the topic that could lead to formulating the thesis statement. There should be a profound connection between the rationale of the paper and its main purpose.

Pro-Tip : Term papers are more flexible than research papers and journal articles in terms of structuring their introduction. You may hook the reader's attention by putting an engaging opening sentence or anecdote.

Arranging Lit Review: To Each Its Own

Regardless of whether the literature review section of a term paper is separated or integrated into the introduction, this part must provide an extensive overview of existing research and scholarship relevant to the topic.

While one can put empirical and observational studies into the review, it is important to put a premium on reputable articles and research reports that are peer-reviewed and published in indexed journals. When no single guideline talks about a window period for acceptable literature, you may set one for yourself as a guide. 

Pro-Tip: Arrange the literature review thematically, chronologically, or topically, depending on the ways that you desire to highlight some aspects of your term paper.

To an Extensive Results and Discussion Section

Term papers will not be complete without the discussion section. This part seals the deal and is an important piece of a complex puzzle. It interprets the results in conjunction with the questions at hand and assesses their value by comparing them with previous studies according to their agreement or disagreement. 

Pro-Tip: When sourcing previous studies as points of reference for the results, always strive to find ones that both agree or disagree with them. This ensures the polarity and absence of bias in the reporting of the results.

Closing the Curtains with the Paper’s Conclusion

When concluding your term paper writing, always restate the thesis statement. It always feels right and justifiable if the main purpose of the entire term paper is reiterated in the last part of the paper. Apart from that, recommendations and final thoughts may be included in this section.

The conclusion section, deemed shorter than other key sections in the term paper, may come in a short paragraph or bullet format, depending on your guidelines.

Pro-Tip: New information that is not previously included in the paper is not welcome in the conclusion. You might need to write my term paper again if I committed a mistake. You may instead synthesize the key points and results and leave a lasting impression on your reader by either providing a strong closing statement or a reinforcement of the main argument of the term paper.

References and Appendices: Two Pieces That Complete

One may argue that writing term papers may not need references and appendices sections, but the material they provide may prove otherwise. Without the references, sources will not be identified nor assessed, leaving no room for integrity on the writer's part. 

Having no appendices section, on the other hand, does not provide enough context or additional information about the important plans that were executed during the creation of the paper. It is in these sections that small things matter.

Pro-Tip: Double-check the veracity of the references and appendices section. This may entail using the proper citation style for the reference titles and labeling the materials under the appendices section.

What’s a term paper? How to write a successful term paper?

A: A term paper is a type of academic paper that a student, typically from a higher academic institution such as a university, completes at the end of a semester or a term. Since it is considered a terminal requirement, writing a term paper requires one to conduct research, utilize higher-order thinking skills such as analysis, and present findings on a topic or subject by incorporating the knowledge and skills throughout the entirety of the term. 

Since a term paper qualifies as an academic paper, writing services offer custom term paper assistance whenever needed. It is only through tailor-fit writing assistance and professional guidance from seasoned writers that you can achieve a stellar grade without getting down a rough route, thanks to Studyfy.

How to write a term paper if there is a word count?

A word count may be a bummer for some, but it can motivate you to budget how you will use your words efficiently. Make sure to allocate several words strategically. It is recommended that the discussion section gets the highest allocation among all the term paper sections.

Your research and writing process can be influenced by the term paper format and word count. As academic papers often have a specific set of rules, make sure to follow them to the dot.

What is the general structure of a term paper? Is it the same as a research paper?

The universally accepted structure of a term paper is quite similar to a research report: title page, rationale/background, literature review, methodology, results and discussion, and references. An appendices section is optional but necessary for other fields of interest.

A good term paper is like a good research paper. Research papers, like other academic papers, follow the named predictable pattern; just make sure to present your own research through engaging body paragraphs and state primary and secondary sources, including other research papers you used while writing.

Are term papers similar to research papers? How similar and different is the writing process?

Term paper writing is similar to research writing in terms of structure and purpose. However, they differ in scope, audience, and length. While a term paper has a broader scope and is meant to be seen by the course instructor, a research paper has a narrower scope and is written for a wider academic audience. However, what's crucial is the thorough research process.

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Everything You Need to Know to Write an A+ Term Paper

Last Updated: March 4, 2024 Fact Checked

Sample Term Papers

Researching & outlining.

• Drafting Your Paper
• Revising Your Paper

Expert Q&A

This article was co-authored by Matthew Snipp, PhD and by wikiHow staff writer, Raven Minyard, BA . C. Matthew Snipp is the Burnet C. and Mildred Finley Wohlford Professor of Humanities and Sciences in the Department of Sociology at Stanford University. He is also the Director for the Institute for Research in the Social Science’s Secure Data Center. He has been a Research Fellow at the U.S. Bureau of the Census and a Fellow at the Center for Advanced Study in the Behavioral Sciences. He has published 3 books and over 70 articles and book chapters on demography, economic development, poverty and unemployment. He is also currently serving on the National Institute of Child Health and Development’s Population Science Subcommittee. He holds a Ph.D. in Sociology from the University of Wisconsin—Madison. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,228,458 times.

A term paper is a written assignment given to students at the end of a course to gauge their understanding of the material. Term papers typically count for a good percentage of your overall grade, so of course, you’ll want to write the best paper possible. Luckily, we’ve got you covered. In this article, we’ll teach you everything you need to know to write an A+ term paper, from researching and outlining to drafting and revising.

Quick Steps to Write a Term Paper

• Hook your readers with an interesting and informative intro paragraph. State your thesis and your main points.
• Support your thesis by providing quotes and evidence that back your claim in your body paragraphs.
• Summarize your main points and leave your readers with a thought-provoking question in your conclusion.

• Think of your term paper as the bridge between what you’ve learned in class and how you apply that knowledge to real-world topics.
• For example, a history term paper may require you to explore the consequences of a significant historical event, like the Civil War. An environmental science class, on the other hand, may have you examine the effects of climate change on a certain region.
• Your guidelines should tell you the paper’s word count and formatting style, like whether to use in-text citations or footnotes and whether to use single- or double-spacing. If these things aren’t specified, be sure to reach out to your instructor.

• Make sure your topic isn’t too broad. For example, if you want to write about Shakespeare’s work, first narrow it down to a specific play, like Macbeth , then choose something even more specific like Lady Macbeth’s role in the plot.
• If the topic is already chosen for you, explore unique angles that can set your content and information apart from the more obvious approaches many others will probably take. [3] X Research source
• Try not to have a specific outcome in mind, as this will close you off to new ideas and avenues of thinking. Rather than trying to mold your research to fit your desired outcome, allow the outcome to reflect a genuine analysis of the discoveries you made. Ask yourself questions throughout the process and be open to having your beliefs challenged.
• Reading other people's comments, opinions, and entries on a topic can often help you to refine your own, especially where they comment that "further research" is required or where they posit challenging questions but leave them unanswered.

• For example, if you’re writing a term paper about Macbeth , your primary source would be the play itself. Then, look for other research papers and analyses written by academics and scholars to understand how they interpret the text.

• For example, if you’re writing a paper about Lady Macbeth, your thesis could be something like “Shakespeare’s characterization of Lady Macbeth reveals how desire for power can control someone’s life.”
• Remember, your research and thesis development doesn’t stop here. As you continue working through both the research and writing, you may want to make changes that align with the ideas forming in your mind and the discoveries you continue to unearth.
• On the other hand, don’t keep looking for new ideas and angles for fear of feeling confined. At some point, you’re going to have to say enough is enough and make your point. You may have other opportunities to explore these questions in future studies, but for now, remember your term paper has a finite word length and an approaching due date!

• Abstract: An abstract is a concise summary of your paper that informs readers of your topic, its significance, and the key points you’ll explore. It must stand on its own and make sense without referencing outside sources or your actual paper.
• Introduction: The introduction establishes the main idea of your paper and directly states the thesis. Begin your introduction with an attention-grabbing sentence to intrigue your readers, and provide any necessary background information to establish your paper’s purpose and direction.
• Body paragraphs: Each body paragraph focuses on a different argument supporting your thesis. List specific evidence from your sources to back up your arguments. Provide detailed information about your topic to enhance your readers’ understanding. In your outline, write down the main ideas for each body paragraph and any outstanding questions or points you’re not yet sure about.
• Results: Depending on the type of term paper you’re writing, your results may be incorporated into your body paragraphs or conclusion. These are the insights that your research led you to. Here you can discuss how your perspective and understanding of your topic shifted throughout your writing process.
• Conclusion: Your conclusion summarizes your argument and findings. You may restate your thesis and major points as you wrap up your paper.

Drafting Your Term Paper

• Writing an introduction can be challenging, but don’t get too caught up on it. As you write the rest of your paper, your arguments might change and develop, so you’ll likely need to rewrite your intro at the end, anyway. Writing your intro is simply a means of getting started and you can always revise it later. [10] X Trustworthy Source PubMed Central Journal archive from the U.S. National Institutes of Health Go to source
• Be sure to define any words your readers might not understand. For example, words like “globalization” have many different meanings depending on context, and it’s important to state which ones you’ll be using as part of your introductory paragraph.

• Try to relate the subject of the essay (say, Plato’s Symposium ) to a tangentially related issue you happen to know something about (say, the growing trend of free-wheeling hookups in frat parties). Slowly bring the paragraph around to your actual subject and make a few generalizations about why this aspect of the book/subject is so fascinating and worthy of study (such as how different the expectations for physical intimacy were then compared to now).

• You can also reflect on your own experience of researching and writing your term paper. Discuss how your understanding of your topic evolved and any unexpected findings you came across.

• While peppering quotes throughout your text is a good way to help make your point, don’t overdo it. If you use too many quotes, you’re basically allowing other authors to make the point and write the paper for you. When you do use a quote, be sure to explain why it is relevant in your own words.
• Try to sort out your bibliography at the beginning of your writing process to avoid having a last-minute scramble. When you have all the information beforehand (like the source’s title, author, publication date, etc.), it’s easier to plug them into the correct format.

Revising & Finalizing Your Term Paper

• Trade in weak “to-be” verbs for stronger “action” verbs. For example: “I was writing my term paper” becomes “I wrote my term paper.”

• It’s extremely important to proofread your term paper. If your writing is full of mistakes, your instructor will assume you didn’t put much effort into your paper. If you have too many errors, your message will be lost in the confusion of trying to understand what you’ve written.

• If you add or change information to make things clearer for your readers, it’s a good idea to look over your paper one more time to catch any new typos that may have come up in the process.

• The best essays are like grass court tennis—the argument should flow in a "rally" style, building persuasively to the conclusion. Thanks Helpful 0 Not Helpful 0
• If you get stuck, consider giving your professor a visit. Whether you're still struggling for a thesis or you want to go over your conclusion, most instructors are delighted to help and they'll remember your initiative when grading time rolls around. Thanks Helpful 0 Not Helpful 0
• At least 2 hours for 3-5 pages.
• At least 4 hours for 8-10 pages.
• At least 6 hours for 12-15 pages.
• Double those hours if you haven't done any homework and you haven't attended class.
• For papers that are primarily research-based, add about two hours to those times (although you'll need to know how to research quickly and effectively, beyond the purview of this brief guide).

You Might Also Like

• ↑ https://www.binghamton.edu/counseling/self-help/term-paper.html
• ↑ Matthew Snipp, PhD. Research Fellow, U.S. Bureau of the Census. Expert Interview. 26 March 2020.
• ↑ https://emory.libanswers.com/faq/44525
• ↑ https://writing.wisc.edu/handbook/assignments/planresearchpaper/
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/thesis_statement_tips.html
• ↑ https://libguides.usc.edu/writingguide/outline
• ↑ https://gallaudet.edu/student-success/tutorial-center/english-center/writing/guide-to-writing-introductions-and-conclusions/
• ↑ https://www.ncbi.nlm.nih.gov/pubmed/26731827
• ↑ https://writing.wisc.edu/handbook/assignments/writing-an-abstract-for-your-research-paper/
• ↑ https://www.ivcc.edu/stylesite/Essay_Title.pdf
• ↑ https://www.uni-flensburg.de/fileadmin/content/institute/anglistik/dokumente/downloads/how-to-write-a-term-paper-daewes.pdf
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185937
• ↑ https://www.cornerstone.edu/blog-post/six-steps-to-really-edit-your-paper/

About This Article

If you need to write a term paper, choose your topic, then start researching that topic. Use your research to craft a thesis statement which states the main idea of your paper, then organize all of your facts into an outline that supports your thesis. Once you start writing, state your thesis in the first paragraph, then use the body of the paper to present the points that support your argument. End the paper with a strong conclusion that restates your thesis. For tips on improving your term paper through active voice, read on! Did this summary help you? Yes No

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Marketing Term Paper Writing: How to Make the Paper Stand Out

A marketing term paper is an academic assignment that is assigned to college students and is supposed to be delivered within a single term. The goal of the project is to prove a deep and profound understanding of the topic and its specifications. Students who succeed with global marketing term paper writing and similar custom term papers are likely to get a positive grade for the whole term. 

What are the main requirements of the paper? The number of pages may vary, but the structure and formatting should always remain the same. Keep reading a comprehensive writing guide that will help you succeed with the assignment, creating an influential, meaningful, and coherent paper worth the highest grade. 

Writing a Marketing Term Paper: Key Stages of Work

As students get enough time to work on their term paper project, they should make the maximum effort to keep the essay meaningful, relevant and consistent. In some instances, learners get their topics selected, so they have to start with the data analysis and research. However, if you are free to choose the theme for your paper, your task is easier and more complicated at the same time. Browsing the web, you will come across the term paper on marketing mix, which will include the topics in the most different marketing branches.

• Digital marketing
• Internet marketing
• Social marketing
• International marketing
• Non-profit marketing
• Content marketing
• Sports marketing and others

Start with the broad topic, narrowing down your choice gradually. Make sure the theme you choose is not only relevant but also interesting for you to discuss. 

Pre-Writing Stage

One of the most common mistakes students make working on a marketing research term paper is skipping the preparatory stage. Why is it significant? The more attention you pay to the pre-writing stage, the faster and better you will be able to succeed with the writing process. Does it sound appealing? Then, focus on the aspects you need to cover during this stage. 

First of all, it is critical to emphasize that before you dive into the writing process, you should collect enough information from credible sources that will expand your vision and contribute to your competence in the area. The research may take some time, but the results you gain will be 100% worth the effort. Make notes as you look through the data sources and write down the most critical issues, interesting samples, statistics, or other options that may be used during the writing process. 

Additionally, after you are done with the analysis of the data sources, you are ready to proceed to the next stage, which is not writing yet. Market research is another option you should succeed with to come up with a coherent essay. Irrespective of the topic you choose for the paper, you need to reveal various approaches to the question. 

Structuring the Paper

If you have collected enough information on the topic and categorized it to have a better understanding of the theme, you are ready to move on with the process. Before you start working on the outline, find a comprehensive marketing term paper sample. Read it carefully to single out strong and weak points of the paper, detect effective writing instruments and discover ideas that may advance the quality of your essay to a new level. Keep the structure of the paper in mind so that you can come up with a flawless outline. 

• Outline . During the preparatory stage, you have collected enough information to specify various aspects of the question under discussion. The only thing you need to do now is to divide your future paper into meaningful parts. The introduction, body, and conclusion are the traditional parts of the essay that should be included. Do not make an extended plan, but rather stay concise, specifying only the most important ideas. Enumerate the critical points so that the paper remains logical and coherent.
• Introduction . If you have ever been working on other academic writing projects, you should realize the prominence of the introductory passage. It aims at gaining the reader’s attention and mentioning the objectives of the paper. However, a marketing term paper is an academic assignment that should be informative and sound scientific. Therefore, only relevant information, up-to-date statistics, arguments, and facts should be included. A thesis statement is a central sentence in the paragraph that states the topic of the research and gives an idea of what the paper will be about. 
• Body part . Although the body is the biggest part of the paper that will contain the most information, students should make maximum effort to keep it consistent and laconic. Each new statement should be presented in a new paragraph, supported by relevant evidence and arguments. Logical link between the passages is made easier with the transition words and phrases. 
• Conclusion . Finally, it is time to summarize the information that has been specified in the paper. Do not introduce new facts or other aspects, but rather reiterate the thesis statement and mention the perspectives for further question investigation. 

Post-Writing Stage

When you are done with the first draft of your marketing term paper, you need to make sure it is impeccable in terms of grammar, structure, formatting, punctuation, and other aspects. Revise the paper multiple times to eliminate typos, mistakes, and inaccuracies that can affect the quality of your writing.

Marketing Term Paper Topics: How to Choose a Relevant Theme

The number of marketing term paper topics currently available on the market is overwhelming. As the field is continuously growing, there is always a chance to single out an appealing and relevant theme that will help you thrive with the academic project. At the same time, it is critical to remember that the marketing research paper topic should be not only appealing but also unique.

Looking through the most up-to-date marketing term paper topics, students should follow simple guidelines that will help them make the most reasonable choice. 

• Analyze the field to detect the areas that are not widely discussed. 
• Avoid too broad and generalized themes. 
• Make the topic of your paper specific, consistent, and clear. 

Marketing Term Paper Topic Examples

Following the above-mentioned tips, you enhance your chances of succeeding with the choice. However, looking through an extensive database of digital marketing topics and paper samples in other branches of marketing is always a good idea. If you are interested in the creation of a product development marketing term paper, pick a relevant topic in this area. However, keep in mind that flexibility and individual approach to the topic selection are critical. 

Hot Topics in Marketing for Your Term Paper

The number of marketing research topics available online is growing, so you may think that the choice is simple. Make sure you opt for the hottest theme that will be relevant, interesting, and up-to-date.

• Advanced Brand Performance and Components that Can Contribute to It
• Company Reputation: The Way Effective Marketing Can Improve It
• Corporate Responsibility: Various Approaches to the Issue
• The Leading SMM Strategies to Enhance Consumer Engagement
• The Way SMM Influences Customer Behavior
• Online Shopping and Its Peculiarities: The Way Marketers and Customers See It
• Competitive Marketing Strategy How It Is: Factors that May Contribute to It
• Social Marketing Mix Strategy: Basic Information and Key Peculiarities
• Affiliate Marketing: Is It an Effective Digital Marketing Strategy?
• Key Aspects of Brand Loyalty

Digital Marketing Term Paper Topics

Digital marketing plays a critical role in the market, so if you pick a topic in the field, you have a high chance of coming up with a meaningful and coherent paper worth the highest grade. Additionally, we've composed a list of  network security term paper topics if you want to delve deeper into cybersecurity issues.

• The Number One Digital Marketing Strategy for New Brands
• SEO: Why Is It Critical for the Successful Digital Marketing?
• Effective Ways to Eliminate the Risk of the Cart Abandonment
• Digital and Traditional Marketing: Which One Is the More Beneficial?
• Targeted Marketing: Ins and Outs
• Organic vs. Paid Search: Top 5 Most Insightful Differences
• SEO Tools to Avoid
• 7 Methods to Increase the Audience on Social Media
• Social Media Marketing: How to Succeed with It?
• Creating the Content Your Followers will Appreciate: 10 Steps to Success

Internet Marketing Term Paper Topics

Do you still hesitate about which topic to choose? Here are multiple ideas that will not leave you indifferent. 

• The Efficiency of Internet Marketing in Increasing Sales
• Online Shopping: The Most Important Aspects Customers Pay Attention to
• Does Mobile Marketing Work? 
• Internet Marketing and Its Latest Trends
• Country Policies for Online Marketing
• Internet Security and Its Importance in Online Marketing
• What Are the Chances for the Brand to Succeed without a Beneficial Internet Marketing Campaign?
• Facebook Ads Helping Business Grow
• Analyzing the Competitors as a First Step to the Successful Brand Marketing Strategy
• Traditional and Modern Marketing Instruments Compared

Marketing Research Term Paper Topics

Marketing research paper writing is much simpler if you are interested in the topic. Look through the list of the most appealing and up-to-date themes that may help you with the choice.

• E-Marketing: Effective Instrument Used in Various Industries
• Features and Specifications of Bank Marketing
• The Significance of Innovation in Marketing
• How to Choose the Most Effective Marketing Strategy for a Specific Case: Tips and Guidelines
• Internet Marketing and Its Role in Brand Promotion
• Applied Managerial Marketing as a Phenomenon that Is Gaining Popularity
• Tips that Will Help You Maintain Profitable Marketing in the Most Uncertain Situations
• Micro and Macro Marketing: Specifications and Peculiarities to Consider
• Marketing Manager: What Every Growing Business Should Hire One?
• Marketing as the Basic Factor in the Success of the Company

Social Media Marketing Term Paper Topics

If you choose to write a term paper about social media marketing, you should decide on the corresponding topic first. Check out a few ideas you may find helpful. 

•  Promotion of New Products: Top 5 Social Media Platforms to Help You Succeed
• SMM Tools and Instruments Most Brands Use
• Three Most Influential Data-Driven SMM Strategies to Use
• The Role of Video, Image, and Text in the Social Media Campaign
• Instagram Reels as a Helpful Tool for the Brand Promotion
• Social Media Marketing and Its History
• Facebook Ads: Key Features, Advantages, and Pitfalls
• Pros and Cons of Social Media Marketing
• Community Management Compared to Social Media Marketing: Which One Is More Influential? 
• Lead Generation: The Way SMM Can Contribute to It

Term Paper Ideas for an International Marketing Class

Most students agree that selecting the marketing term paper topic is responsible and challenging. Here are a few sample ideas that may simplify the process.

• Top 5 Marketing Strategies that Can Make the Brand Global
• The Impact of Globalization of the Customer Behavior and Choice
• Local vs. International Brands: Which Ones Are more Appreciated?
• Advantages and Downsides of International Brands Compared to Local Ones
• Global Event Marketing as a Way to Enhance the Brand Awareness
• Marketing Product on the International Level: Step-by-Step Guide to the Achievement of the Flawless Results
• The Prominence of Digital Marketing in the Brand Promotion on an International Level
• Email Marketing and Its Impact on the International Brand Reputation
• Digital Advertising as One of the Instruments of the International Marketing Strategy
• The Role of Website Visuals in the International Marketing Campaign

Non-Profit Marketing Term Paper Topics

Choosing from the multitude of marketing topics for the research paper may be complicated. At the same time, looking through sample themes may help you out.

• Asymmetric Information and Its Functions in the Non-Profit Organization Marketing
• Non-Profit Organizations: Strategic Management Theory
• Effective Online Marketing Strategies for Non-Profit Organizations
• How to Predict Financial Vulnerability of the Organization: Tips to Consider
• The Way Social Media Can Be Used by Non-Profit Organization Marketing
• Implementing Marketing Strategies in Non-Profit Organizations: Features and Peculiarities
• Non-Profit Organizations: Top 3 Most Effective Marketing Strategies
• The Purpose of the Marketing Campaigns in Non-Profit Organizations
• The Way Successful Marketing Strategy Influences the Popularity of the Non-Profit Organization
•  The Challenges Non-Profit Organizations Face Implementing Marketing Campaigns 

Content Marketing Topics for Term Papers

Content marketing term paper writing is much easier if the topic you select is relevant and up-to-date. Look through the list of sample themes and opt for the most appealing one. 

• Lead Generation and Top 5 Most Effective Content Marketing Strategies
• The Use of the Content and Enhanced Email Subscription Rates
• The Elements Indispensable for the Successful Content Marketing
• Pillar Content and Its Significance for the Sales Growth
• Top 3 Biggest Graphic Design Mistakes in the Marketing Campaigns
• Interactive Content Marketing as a Way to Contribute to the Marketing Strategy
• Micro Content and Its Functions
• Generating Leads and Close Sales: Tips and Tricks from Experienced Marketing Agents
• 10 Easy Steps to Creating an Appealing Content Marketing Campaign
• One-Step vs. Multi-Step Content Marketing Campaign: How to Make the Choice You Will not Regret

Sport Marketing Topics

Sample marketing term paper topics will not only guide you but will provide you with the effective ideas you have been looking for. 

• Virtual Reality and Augmented Reality Used in Sport Marketing
• Over the Top Content and Its Impact on the Sales of Sport-Related Goods
• Effective Ways to Capitalize on the Wearables Market
• Extraordinary Content and Its Role in Strengthening Fan Loyalty
• Growing Opportunities in Sports Marketing
• The Significance of Women and Children in Sports
• Seniors Participating in Games: Pros and Cons
• eSports: Perspectives and Advantages Available
• The Link between Sport and Sustainability
• Artificial Intelligence Influencing Sports

Term Paper Topics about Marketing Food

Do you struggle to select a relevant topic for the marketing food research paper? Check out an extensive list of topics to help you with the choice. 

• 3D Printed Virtual Reality Used in Food Marketing Strategy
• Food Marketing Statistics and Trends
• Information Innovation and Its Role in Marketing Food
• The Gastronomic Culture in the Up-to-Date Society: A Detailed Analysis of Tendencies
• Marketing Food Instruments and Their Efficiency
• Marketing Food: Peculiarities of the Campaigns
• The Way Technology Can Influence Food Marketing
• Challenges of Marketing Food Online
• Top 10 Most Effective Tips for Marketing Food
• Socio-Cultural Factors that Influence Marketing Food 

Consumer Behavior Topics for Marketing Term Paper

The number of marketing research topics available on the market is impressive. Nonetheless, students who choose to talk about customer behavior may find it challenging to formulate the theme. Here are a few sample topics that will help you decide. 

• How Rational Is Modern Customer Behavior?
• Measuring Purchase Intention: Effective Methods of the Analysis
• Forecasting the Product Adoption Rate
• Online Consumer Behavior Patterns
• The Prominence of Online Shop Anonymity for the Customers
• Customer Retention: Methods and Effective Tips
• The Way Ads Can Influence the Customer Behavior
• Modern Marketing and Technology Application
• Loyalty Programs as an Effective Marketing Instrument
• Reputation and Quality: How Are They Related?

Marketing Research Topics for College Students

Choosing the topic for the marketing research paper is no easy job. However, if you take some of your time to look through the list of interesting themes, you will get a higher chance to succeed. 

• Top 3 Most Effective Forms of Marketing
• Marketing Content Going Viral in Online Marketing
• The Use of Famous people for the Brand Promotion
• Advertising and Recession Period: How Are the Notions Related?
• Mobile Marketing: Its Specifications and Basic Functions
• The Role of Artificial Intelligence in Up-to-Date Marketing
• Marketing Strategies Used in the Fashion Industry: Their Features and Specifications
• The Impact of Gender the Buying Decisions
• Political Campaigns and Brand Marketing: The Link between the Two
• Can Radio Still Be Used as a Method of Advertisement?

Marketing Management Ideas for Term Paper

If you are still looking for marketing management topic ideas, check out some of the up-to-date options that may help you make the right choice. 

• Marketing Management and Its Link to the Buying Behavior Patterns
• Top Challenges of the Marketing Management Support System
• Traditional vs. Digital Marketing Management: Similarities and Differences
• High-Risk Customers and the Way Marketing Management Can Help to Target Them
• Successful Marketing Management as a Way to Success
• Peculiarities of Marketing Management for Various Industries
• Main Problems and Trends that Have a Negative Impact on Marketing Management
• Marketing Research and Management
• Market and Product Development: Key Notions for the Marketing Management
• Development and Advancement of Marketing Management

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Marketing Term Papers Samples For Students

515 samples of this type

Do you feel the need to examine some previously written Term Papers on Marketing before you start writing an own piece? In this free directory of Marketing Term Paper examples, you are given an exciting opportunity to discover meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Exploiting them while composing your own Marketing Term Paper will definitely allow you to complete the piece faster.

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How To Write a Term Paper: A Guide That Works

30 June, 2020

16 minutes read

Author:  Mathieu Johnson

Once you’ve started your university career, you are going to be asked to present a term paper. What’s the difference between a term paper and a research paper? How can you write a good term? What’s the best way to structure it? Where can you find some tips to make the writing process faster? In this article, we’ll discuss a few tips to help you prepare a term paper quickly and professionally.

What Is a Term Paper… And What Is The First Step?

A term paper is a critical and analytical report on the topic or subject that you covered within the course of studies. It usually consists of two separate but equally important aspects: your own thoughts about the topic and a demonstration of your understanding of the existing literature. The main goal of this assignment is to summarize the material you learned and showcase your understanding of the topic. This aspect makes the term paper a universal instrument for assessing a student’s proficiency. It also explains why term papers cost so many points of your course grade.

We usually associate a term paper with a research paper , but although the concepts are quite similar, a research paper requires a more academic approach and a deeper investigation into the literature of your field of study.

To write an outstanding college term paper, you must understand that your professor has requested it in order to test your analytical thinking skills. You must collect relevant data, analyze it, and then make a summary or solve a particular problem. Such skills are highly relevant to the business world, so this type of the task is as practical as it is educational.

So, let’s start the preparation!

Before you begin writing

Unfortunately, there is no magical recipe that allows you to get everything done fast. You will need to choose the best way forward in whatever situation you find yourself, but here are some tips to help you prepare for the assignment.

To begin with, take the research stage seriously . Sometimes, when students are really interested in a topic, they only want to present their personal ideas about the problem. Unfortunately, if you’re not completely familiar with all the data from the various sources, you will need to reinvent the bicycle.

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In the initial stages of your research, investigate everything you can find on the topic . This may sound like a tall order, but you’ll find that it doesn’t actually entail that much reading. At this point you are only compiling the research, so you will be skimming through numerous prospects rather than reading them completely. Bear in mind that your aim is to get acquainted with the various aspects of your problem. The term paper summarizes the knowledge you gained within a course and requires to familiarize yourself with the research that other people have already made on your topic.

Thinking that your opinions are completely original and unique is quite egocentric, and it can get you into trouble. So, “your” thoughts about the problem are usually just somebody else’s statements that you have rephrased (or even a well-established academic concept!). Remember that your professor will be familiar with all the literature surrounding the issue: if you merely rewrite someone else’s thoughts and present them as your own (even if you don’t realize doing it), be prepared for criticism!

Applying a Structure To Your Term Paper

Once you have read all the leading authors and their approaches to your problem, it’s time to create a structure for your work. This is not yet an outline; you just need to decide what to write about. Sketch out the topic for the theoretical portion of your work and think about practical aspects and how you can approach the research in the best possible way.

At this point, you really need to call or email your supervisor . Your professor will have seen hundreds of term papers like yours (i.e., they have not yet been written, but a definite idea exists!) and will be prepared to give you feedback and advice. He or she will tell you what literature you have omitted, offer suggestions about what you should read, and give you feedback about your paper. It may well be that your approach has already occurred to somebody else, in which case there is no need to repeat it.

Choosing a Topic: Easy as Riding a Bike?

When you choose your topic, make sure you choose something that you are interested in . That’s our advice if you want a painless term paper. If you prefer to investigate a field that you’ve never really explored before, you can challenge yourself to do that, too. That might be sophisticated, but why not?

If you decide to investigate a topic or a problem that you are pretty familiar with, your writing will be more fluid. You will focus your attention on a specific aspect of the chosen field and expand your knowledge within that scope. On the contrary, choosing an unfamiliar subject matter can wash out your expertise.

Be prepared to change the topic if you find out that your research isn’t going anywhere. It might occur that you presuppose that your topic has a potential but somewhere at the stage of initial research, you find that it just won’t work. It’s always a good idea to consider two or three topics when you kick off the term paper writing – even if they are just different ways of examining the same problem. By doing this, you will be able to choose the best version, which may not be the one you started with at all!

Related Post: 100 Persuasive essay topics

Formulating a Thesis statement

Writing a proper thesis statement can also be challenging. To begin with, write down a couple of prominent ideas or concepts, then try to make rough drafts of them to see how they’ll work in the structural framework. You will probably find that one idea fits your style, interests, and knowledge base: you can choose that one as your thesis statement.

Remember that the thesis statement is the skeleton, the central concept of your paper. It is the elemental attribute of almost any academic paper – from master’s thesis to a simple five paragraph essay. If you do a thorough job on it, you will find that writing (and defending!) your argument is much easier.

Be aware that all of these stages are parts of a procedure – one leads to another. When writing a term paper, you should collect the material and wrap it up at the same time.

Planning – The Key To Success

Some people claim that they can write a term paper without any planning. In our opinion, this is impossible. If you don’t have a postgraduate degree and you aren’t a certified genius, you need to prepare an outline for your project. It may come as a surprise, but even people who claim otherwise actually prepare outlines – in their heads. But if you don’t have that much experience, use a pencil and your notebook to ensure that you don’t forget anything.

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That’s when we get to preparing your first draft . There’s only one thing to add here: do as many drafts as you need in order to achieve your goal. Understand that your aim is to create an excellent term paper and keep working at it until you are satisfied.

Term Paper Outline: Write Everything In The Proper Section!

In the Introduction , state the topic that you are going to investigate and the context of your work. This is the critical ‘selling’ moment of your work. In a nutshell, your introduction combined with a conclusion should give a sneak peek into what the whole paper is about. If your introduction is well-prepared, it will be quite complacent about the body of your project. The introduction must include an abstract that presents your thesis statement . You should explain your motivation (why should the reader be concerned about this problem?) , your methods (what scientific tools did you use?) , and the results (what you achieved) .

The Literature Review totally corresponds to its name – it is here to review the literature you compiled. Your professor will double check it to make sure that you understand the context of your argument. One more thing to add is: collect all the information you can! Ideally, you should read or at least glance through every book and author that you can find on the topic. Think of your task as a fascinating journey: if you approach it like that, reading hundreds of pages won’t seem like that much of a challenge.

In the Discussion , you must present the interpretations of the problem. Be honest, explain what you pieces of data you don’t agree with and what ideas and concepts you support. This section connects the dots between theory and practice when writing a term paper. Wherever possible, provide several interpretations of the subject matter, then choose the one(s) that are most relevant to the case you are presenting.

In the Body , focus on those arguments that prove your thesis statement. This section must be absolutely logical. If you have chosen a more complicated topic, use heading and sub-headings to improve the appearance of this section. While writing the body, keep your target audience (your professors) in mind. In other words, don’t just record the obvious causes/effects/solutions but also showcase your own findings – what you have discovered and how that proves your thesis statement. Demonstrate that you are familiar with the details and you will stun your readers with the prolific mastery of the topic.

Now, the Conclusion   is her to summarize both the content and the purpose of the paper. The most challenging part is not to make it too dry. Reiterate your thesis statement and briefly show how your results justified your proposition. At the very end, you can suggest a call to action or pose a rhetorical question or statement that leaves your reader wanting more.

What to do next?

When you have finished, reread your work a couple of times. You will almost certainly find a few faults, whether they are contextual, factual, syntactical, grammatical, or even simple spelling mistakes. A very useful tip is to wait for two or three days after writing your final draft to proofread it afterward. Your brain will have time to process the information, and you’ll be able to look at it with a fresh view.

When proofreading, take care to polish the structural problems. The skeleton (the logic and the thesis statement) should make sense. If they don’t, try to approach the problem from another perspective. The changes may take some time, but bear in mind that your objective is to produce professional work. Be patient!

After that, print the term paper. The human eye processes information differently on the paper than on a computer screen; that’s why you need to print it and take one final look for any possible mistakes. Even if you don’t see any serious defects, pay attention to formatting, punctuation, and synonyms. It’s an academic text, so make it shine!

Term Paper Sample

Be sure to check the sample of a term paper, completed by our writers. Use it as an example to perfect your own writing. Link:  Term Paper Sample: Consumer Buying Behavior .

The Do’s and Don’ts of Term Paper Writing

There you have the most important tips to help you succeed in writing a term paper. Now it’s up to you to stop reading and start writing!

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Home » Term Paper – Format, Examples and Writing Guide

Term Paper – Format, Examples and Writing Guide

Table of Contents

Definition:

Term paper is a type of academic writing assignment that is typically assigned to students at the end of a semester or term. It is usually a research-based paper that is meant to demonstrate the student’s understanding of a particular topic, as well as their ability to analyze and synthesize information from various sources.

Term papers are usually longer than other types of academic writing assignments and can range anywhere from 5 to 20 pages or more, depending on the level of study and the specific requirements of the assignment. They often require extensive research and the use of a variety of sources, including books, articles, and other academic publications.

Term Paper Format

The format of a term paper may vary depending on the specific requirements of your professor or institution. However, a typical term paper usually consists of the following sections:

• Title page: This should include the title of your paper, your name, the course name and number, your instructor’s name, and the date.
• Abstract : This is a brief summary of your paper, usually no more than 250 words. It should provide an overview of your topic, the research question or hypothesis, your methodology, and your main findings or conclusions.
• Introduction : This section should introduce your topic and provide background information on the subject. You should also state your research question or hypothesis and explain the importance of your research.
• Literature review : This section should review the existing literature on your topic. You should summarize the key findings and arguments made by other scholars and identify any gaps in the literature that your research aims to address.
• Methodology: This section should describe the methods you used to collect and analyze your data. You should explain your research design, sampling strategy, data collection methods, and data analysis techniques.
• Results : This section should present your findings. You can use tables, graphs, and charts to illustrate your data.
• Discussion : This section should interpret your findings and explain what they mean in relation to your research question or hypothesis. You should also discuss any limitations of your study and suggest areas for future research.
• Conclusion : This section should summarize your main findings and conclusions. You should also restate the importance of your research and its implications for the field.
• References : This section should list all the sources you cited in your paper using a specific citation style (e.g., APA, MLA, Chicago).
• Appendices : This section should include any additional materials that are relevant to your study but not essential to your main argument (e.g., survey questions, interview transcripts).

Structure of Term Paper

Here’s an example structure for a term paper:

I. Introduction

A. Background information on the topic

B. Thesis statement

II. Literature Review

A. Overview of current literature on the topic

B. Discussion of key themes and findings from literature

C. Identification of gaps in current literature

III. Methodology

A. Description of research design

B. Discussion of data collection methods

C. Explanation of data analysis techniques

IV. Results

A. Presentation of findings

B. Analysis and interpretation of results

C. Comparison of results with previous studies

V. Discussion

A. Summary of key findings

B. Explanation of how results address the research questions

C. Implications of results for the field

VI. Conclusion

A. Recap of key points

B. Significance of findings

C. Future directions for research

VII. References

A. List of sources cited in the paper

How to Write Term Paper

Here are some steps to help you write a term paper:

• Choose a topic: Choose a topic that interests you and is relevant to your course. If your professor has assigned a topic, make sure you understand it and clarify any doubts before you start.
• Research : Conduct research on your topic by gathering information from various sources such as books, academic journals, and online resources. Take notes and organize your information systematically.
• Create an outline : Create an outline of your term paper by arranging your ideas and information in a logical sequence. Your outline should include an introduction, body paragraphs, and a conclusion.
• Write a thesis statement: Write a clear and concise thesis statement that states the main idea of your paper. Your thesis statement should be included in your introduction.
• Write the introduction: The introduction should grab the reader’s attention, provide background information on your topic, and introduce your thesis statement.
• Write the body : The body of your paper should provide supporting evidence for your thesis statement. Use your research to provide details and examples to support your argument. Make sure to organize your ideas logically and use transition words to connect paragraphs.
• Write the conclusion : The conclusion should summarize your main points and restate your thesis statement. Avoid introducing new information in the conclusion.
• Edit and proofread: Edit and proofread your term paper carefully to ensure that it is free of errors and flows smoothly. Check for grammar, spelling, and punctuation errors.
• Format and cite your sources: Follow the formatting guidelines provided by your professor and cite your sources properly using the appropriate citation style.
• Submit your paper : Submit your paper on time and according to the instructions provided by your professor.

Term Paper Example

Here’s an example of a term paper:

Title : The Role of Artificial Intelligence in Cybersecurity

As the world becomes more digitally interconnected, cybersecurity threats are increasing in frequency and sophistication. Traditional security measures are no longer enough to protect against these threats. This paper explores the role of artificial intelligence (AI) in cybersecurity, including how AI can be used to detect and respond to threats in real-time, the challenges of implementing AI in cybersecurity, and the potential ethical implications of AI-powered security systems. The paper concludes with recommendations for organizations looking to integrate AI into their cybersecurity strategies.

Introduction :

The increasing number of cybersecurity threats in recent years has led to a growing interest in the potential of artificial intelligence (AI) to improve cybersecurity. AI has the ability to analyze vast amounts of data and identify patterns and anomalies that may indicate a security breach. Additionally, AI can automate responses to threats, allowing for faster and more effective mitigation of security incidents. However, there are also challenges associated with implementing AI in cybersecurity, such as the need for large amounts of high-quality data, the potential for AI systems to make mistakes, and the ethical considerations surrounding the use of AI in security.

Literature Review:

This section of the paper reviews existing research on the use of AI in cybersecurity. It begins by discussing the types of AI techniques used in cybersecurity, including machine learning, natural language processing, and neural networks. The literature review then explores the advantages of using AI in cybersecurity, such as its ability to detect previously unknown threats and its potential to reduce the workload of security analysts. However, the review also highlights some of the challenges associated with implementing AI in cybersecurity, such as the need for high-quality training data and the potential for AI systems to be fooled by sophisticated attacks.

Methodology :

To better understand the challenges and opportunities associated with using AI in cybersecurity, this paper conducted a survey of cybersecurity professionals working in a variety of industries. The survey included questions about the types of AI techniques used in their organizations, the challenges they faced when implementing AI in cybersecurity, and their perceptions of the ethical implications of using AI in security.

The results of the survey showed that while many organizations are interested in using AI in cybersecurity, they face several challenges when implementing these systems. These challenges include the need for high-quality training data, the potential for AI systems to be fooled by sophisticated attacks, and the difficulty of integrating AI with existing security systems. Additionally, many respondents expressed concerns about the ethical implications of using AI in security, such as the potential for AI to be biased or to make decisions that are harmful to individuals or society as a whole.

Discussion :

Based on the results of the survey and the existing literature, this paper discusses the potential benefits and risks of using AI in cybersecurity. It also provides recommendations for organizations looking to integrate AI into their security strategies, such as the need to prioritize data quality and to ensure that AI systems are transparent and accountable.

Conclusion :

While there are challenges associated with implementing AI in cybersecurity, the potential benefits of using these systems are significant. AI can help organizations detect and respond to threats more quickly and effectively, reducing the risk of security breaches. However, it is important for organizations to be aware of the potential ethical implications of using AI in security and to take steps to ensure that these systems are transparent and accountable.

References:

• Alkhaldi, S., Al-Daraiseh, A., & Lutfiyya, H. (2019). A Survey on Artificial Intelligence Techniques in Cyber Security. Journal of Information Security, 10(03), 191-207.
• Gartner. (2019). Gartner Top 10 Strategic Technology Trends for 2020. Retrieved from https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2020/
• Kshetri, N. (2018). Blockchain’s roles in meeting key supply chain management objectives. International Journal of Information Management, 39, 80-89.
• Lipton, Z. C. (2018). The mythos of model interpretability. arXiv preprint arXiv:1606.03490.
• Schneier, B. (2019). Click Here to Kill Everybody: Security and Survival in a Hyper-Connected World. WW Norton & Company.
• Wahab, M. A., Rahman, M. S., & Islam, M. R. (2020). A Survey on AI Techniques in Cybersecurity. International Journal of Scientific & Engineering Research, 11(2), 22-27.

When to Write Term Paper

A term paper is usually a lengthy research paper that is assigned to students at the end of a term or semester. There are several situations when writing a term paper may be required, including:

• As a course requirement: In most cases, a term paper is required as part of the coursework for a particular course. It may be assigned by the instructor as a way of assessing the student’s understanding of the course material.
• To explore a specific topic : A term paper can be an excellent opportunity for students to explore a specific topic of interest in-depth. It allows them to conduct extensive research on the topic and develop their understanding of it.
• To develop critical thinking skills : Writing a term paper requires students to engage in critical thinking and analysis. It helps them to develop their ability to evaluate and interpret information, as well as to present their ideas in a clear and coherent manner.
• To prepare for future academic or professional pursuits: Writing a term paper can be an excellent way for students to prepare for future academic or professional pursuits. It can help them to develop the research and writing skills necessary for success in higher education or in a professional career.

Purpose of Term Paper

The main purposes of a term paper are:

• Demonstrate mastery of a subject: A term paper provides an opportunity for students to showcase their knowledge and understanding of a particular subject. It requires students to research and analyze the topic, and then present their findings in a clear and organized manner.
• Develop critical thinking skills: Writing a term paper requires students to think critically about their subject matter, analyzing various sources and viewpoints, and evaluating evidence to support their arguments.
• Improve writing skills : Writing a term paper helps students improve their writing skills, including organization, clarity, and coherence. It also requires them to follow specific formatting and citation guidelines, which can be valuable skills for future academic and professional endeavors.
• Contribute to academic discourse : A well-written term paper can contribute to academic discourse by presenting new insights, ideas, and arguments that add to the existing body of knowledge on a particular topic.
• Prepare for future research : Writing a term paper can help prepare students for future research, by teaching them how to conduct a literature review, evaluate sources, and formulate research questions and hypotheses. It can also help them develop research skills that they can apply in future academic or professional endeavors.

Advantages of Term Paper

There are several advantages of writing a term paper, including:

• In-depth exploration: Writing a term paper allows you to delve deeper into a specific topic, allowing you to gain a more comprehensive understanding of the subject matter.
• Improved writing skills: Writing a term paper involves extensive research, critical thinking, and the organization of ideas into a cohesive written document. As a result, writing a term paper can improve your writing skills significantly.
• Demonstration of knowledge: A well-written term paper demonstrates your knowledge and understanding of the subject matter, which can be beneficial for academic or professional purposes.
• Development of research skills : Writing a term paper requires conducting thorough research, analyzing data, and synthesizing information from various sources. This process can help you develop essential research skills that can be applied in many other areas.
• Enhancement of critical thinking : Writing a term paper encourages you to think critically, evaluate information, and develop well-supported arguments. These skills can be useful in many areas of life, including personal and professional decision-making.
• Preparation for further academic work : Writing a term paper is excellent preparation for more extensive academic projects, such as a thesis or dissertation.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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What Is a White Paper? [FAQs]

Published: February 01, 2023

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.

In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently.

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We're here to arm you with the best definition of a whitepaper in the context of business and what to do (and not do) as you create one. This article covers: 

• What is a whitepaper?
• How to write a whitepaper
• Whitepaper examples

What Is a Whitepaper?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

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What Isn't a Whitepaper?

A product pitch.

Although Investopedia defines a whitepaper as "an informational document issued by a company to promote or highlight the features of a solution, product, or service," be warned that overtly shilling your own stuff could turn off your readers.

The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now.

How Are Whitepapers Different From Blog Posts and Ebooks?

Speaking of what a whitepaper isn't ... if you're looking for a quick and interactive way to present your value to the industry, a whitepaper is not your only option. There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

What really set these products apart are the size, appearance, and time commitment of each one. Whereas writing blog posts and ebooks can take anywhere between a few hours and a few weeks, a good whitepaper can take between a few weeks and a few months to write and polish. They're less flashy, much more serious in tone, and more heavily researched than blog posts and ebooks.

Let me show you a comparison. The set below is one of our own ebook templates ( which you can get for free here ). It's a thorough but simple read:

Now, here is a whitepaper based on our latest research on emerging tech for small to mid-sized businesses (a great report -- see the web version here ). You can see how much detail whitepapers can go into, both in text and in its images:

Ebooks and whitepapers can start on the same template. But ultimately, whitepapers are the academic papers of marketing content. Readers expect a high degree of expertise backed by solid research that is fully documented by references.

Ebooks, on the other hand, are often extensions of a subject you cover regularly on a blog. They can come out of diligent research, but they appeal to a wider audience when unpacking a business subject.

You can imagine this makes them kind of boring in comparison -- truthfully, most people don't actually want to read whitepapers, but they do it anyway to build their knowledge of an operation they need more insight on before making their next move.

For this reason, they tend to be particularly detailed and informative, authoritative, and written by industry experts. And these qualities can make some decision makers feel better about a future purchase.

What Makes a Good Whitepaper?

Technically, there are no minimum requirements for whitepapers. Anyone can call anything a whitepaper -- this doesn't mean you should, though. Without some boundaries on what is and what isn't a whitepaper, we risk confusing our audience and losing credibility. Here's what an A+ whitepaper looks like:

• Length: No fewer than six pages, including illustrations, charts, and references. Can be upwards of 50 if the topic requires that much detail. (Chances are, it won't.)
• Structure: There is usually a title page, table of contents, short executive summary (optional but helpful), introduction, several pages educating the reader about the problem, several pages hypothesizing a solution, several pages offering an example of a company that used that solution to achieve results, and a conclusion.
• Density: Denser than an ebook. Whitepapers aren't usually easy to skim -- in fact, readers usually need to read them over more than once to get every morsel of information out of it.
• Format: PDF in portrait orientation (8.5" by 11").
• Style: Professional, serious, well written, and well edited. I'd recommend hiring a graphic designer to design page layout, images, fonts, and colors as well.

Whitepaper Examples for Lead Generation

So, if whitepapers are so boring, why do marketers create them? Well, they're a great resource for your prospects and sales team, and they help you build credibility and trust with your readers. Also, people who choose to download whitepapers often are further into the customer buying cycle .

With that in mind, here are two use cases for a whitepaper:

A Technical Case Study

It's been said that case studies, like ebooks, are very different from whitepapers. However, some case studies are long enough that they're best packaged as whitepapers themselves.

A case study is essentially the story of a customer's success reaching a goal as a result of their partnership with another party. This success is best conveyed through certain metrics the customer has agreed to be measured on. And depending on how technical or complex the service is that they received, the more research and detail other potential customers will want to see as they continue their buyer's journey.

Therefore, case study-based whitepapers can be a terrific way of demonstrating thought leadership on a dense concept through a real-world example of how this concept helped someone else succeed.

A Reference Guide

Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens.

That whitepaper is probably chock full of information about legal requirements for exhaust systems, cooking equipment, and cleanliness documentation that could put even the biggest kitchen maintenance enthusiast to sleep if read cover-to-cover.

But it also serves as an incredibly useful reference for restaurant owners who want to know how to maintain their kitchens to pass inspection. Once they know how clean they need to keep their kitchens, they'll likely buy some expensive cleaning equipment from you because they see you as a helpful, detail-oriented, credible source.

Many people create whitepapers for this purpose -- a resource that their leads can take with them to become better at their trade. Ideally, the better they become, the more qualified they are to work with the organization that gave them the whitepaper.

Now that you know the purpose of whitepapers and how they differ from ebooks, it's time to get started in creating your own. With the above best practices in mind, here's the approach you can take to produce an excellent whitepaper for your audience: 

How to Write a Whitepaper

• Identify your audience's pain.
• Do your research.
• Create an outline.
• Put pen to paper and flesh out your outline.
• Use imagery to support your points.
• Get feedback.
• Invest in the formatting and design.

1. Identify your audience's pain. 

While you're a subject matter expert in a unique position to provide content, you must consider your audience and what is going on in their lives. By creating a whitepaper that addresses (and solves) for their needs, you'll better be able to generate demand for your whitepaper. 

To do this, consider creating a buyer persona . This activity will help you put yourself in their shoes. Then, you'll want to consider what kind of information would attract them, how they'd use the information, and how it would solve their pain or problem. 

2. Do your research. 

Whitepapers are informational in nature, and you'll want to determine how to provide information your audience can't get elsewhere. You can do that by:

• Running an original study/survey
• Putting together unique case studies
• Detailing a unique process or project

If you're unable to do your own research, try drawing statistics from government and/or survey organizations and analyzing them in a unique way (and make sure you cite your sources).  

3. Create an outline. 

Because whitepapers are long-form in nature, an outline can help organize your thoughts. Consider sketching out your topic in the following format: 

• Introduction and Synopsis - Introducing the topic of the whitepaper, explaining why it's important (from the standpoint of the audience), and what the whitepaper sets to do, convey, or solve. 
• Overview - Defining some some of the key terms you intend to use, detailing the variables or parameters involved, and summarizing what you'll discuss. 
• Body - Laying out all the key points and highlights you'll hit. 
• Conclusion - Explaining the key take-aways from the body and any action items the reader should take.

4. Put pen to paper and flesh out your outline. 

Using an informational and fact-based tone, begin expanding on the ideas you have by using the outline as a guide. In addition, each paragraph should contribute to the overall goal of the piece. 

5. Use imagery to support your points. 

Because whitepapers go deep on research and analysis, visuals such as charts, graphs, and tables can help you present information in a visually interesting way and make the paper easier to read. 

6. Get feedback. 

It's critical to present the best write-up you can for your readers. The higher quality it is, the more authority you'll have in your audience's eyes. Get feedback from someone you trust to catch typos or other issues with readability. 

7. Invest in the formatting and design. 

While it's not necessary to get too flashy with it, color, layout, and imagery goes a long way to make your whitepaper appealing. 

Whitepaper Examples

To provide even more inspiration, here are modern examples of whitepapers that are emblematic of great whitepaper execution (and why):

1. Not Another State of Marketing Report , HubSpot

HubSpot does an amazing job every year compiling data from experts and partners to convey modern trends in the marketing landscape. This is useful for marketers because they can use the statistics to create marketing and sales content as well as learn from the macro shifts that are happening in the industry. The whitepaper presents this information with attractive graphs and short editorial summaries along with links to more in-depth articles on each topic.

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2. It's Not You, It's My Data , Custora

Custora created this whitepaper about customer churn, why it's important, and how to prevent it. What makes this ebook great is that it promises concrete value to the reader (revenue savings from preventing attrition) backed by a wealth of data and actionable advice. Even better, the whitepaper is modern and attractive, so the reading experience is pleasant. This helps the reader consume the long-form content without friction.

3. Google Cloud's AI Adoption Framework , Google

This whitepaper leverages Google's authority to persuade the reader into adopting AI. By providing a methodology in the beginning, Google aims to give the reader the tools to think through the power of AI as it can be applied to their business. Then, the whitepaper dives into more technical information for advanced readers.

4. Employees and Cybersecurity , Excedeo

Excedo aims to educate about the security risks that employees may unknowingly pose to businesses when improperly trained. The whitepaper advocates about the types of internal IT policies and training that are essential in today's world.

Whitepapers have a long history, and their uses have continued to change. Be sure to decide whether or not a whitepaper will actually serve your audience before spending the months-long process to produce it. Sometimes, an ebook will do just fine. On the other hand, long-form educational content has a place in your content strategy.

Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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Examples of Term Papers that Got an A

Listed below are links to some term papers that got an "A" grade last year. When you compare these examples with each other, you will notice that there are three important aspects of an “A” paper. First, they are passionately written and captivating to read. Second, they have good grammar and style (following MLA, APA, or CMS style). Third, they are well documented with in-text references (in parentheses) linking their assertions to scholary articles in the list of references at the end of the paper. You will see what I mean when you follow these links to student papers that earned an “A” last year. All of these papers are copyrighted by their authors. Please respect these copyrights.

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• Allie-Modica-Effectiveness
• Allison-Winters-Technology-And-Learning-Styles
• Amanda-Yanez-Social-Media-Advertising
• Amanda-Warren-Social-Media-Likes
• Austin-Abbruzzesi-Computer-Science-Classes-in-High-School-Curricula
• Ben-Rohe-MOOCs
• Brianna-Patrizio-Gender-Equality
• Collette-Small-Social-Media
• Danielle-Piha-CyberBullying
• Danielle-Ragno-LinkedIn
• David-Palgon-Facebook-and-Employers
• Donna-Muchio-Self-Esteem
• Ebenezer-Riverson-3D-Printing
• Elizabeth-Hansen-WII-Physical-Therapy
• Faith-Lumpkin-LinkedIn
• Giselle-Malenchek-Digital-Piracy
• Jessica-Morris-Healthy-Lifestyles
• Katy-Snyder-Social-Media-Advertisers
• Jillian-Loeffler-Social-Media-in-Your-Job-Search
• Lauren-Vandaniker-Technology-Impact-On-Nursing-Practice
• Lisa-Plumley-Multimedia-Young-Children
• Madison-Gamble-Technology-As-A-Means-For-Therapeutic-Modalities
• Maria-Medved-Hospitality-Industry
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• Paul-Page-Copyright-IP-Public-Good
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• Taylor-Soave-Social-Media-Classroom
• Tim-Ware-Social-Media-News-Outlet

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200 Term Paper Topics in Different Fields

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• Writing Metier

Welcome to a treasure trove of term paper topics thoughtfully crafted by the expert team of term paper writers  at Writing Metier. 

As a co-founder of this dynamic company, I’ve witnessed the struggles many students face when choosing the right topic for their term paper. That’s why we’ve rolled up our sleeves to provide you with an arsenal of ideas that are not only academically enriching but also incredibly engaging.

In this article, you’ll find a rich array of topics to start with while writing your term paper , handpicked to ignite your curiosity and fuel your academic pursuits. 

From the persuasive depth required in argumentative papers to the innovative angles needed for experimental research, our collection is a kaleidoscope of possibilities. 

Whether you’re in search of easy term paper topics to get you over the line or you’re hunting for something more challenging to showcase your analytical prowess, this list is your starting point on the path to academic success.

I’ll break our term paper topic suggestions list into such types:

• Argumentative Papers – c ommon in many disciplines, they develop critical thinking and persuasion skills.
• Analytical Papers –  widely assigned, these papers help students develop analytical and interpretive skills.
• Compare and Contrast Papers –  regularly used across subjects, they teach students to identify similarities and differences in concepts, theories, or works.
• Cause and Effect Papers –  often found in social sciences, they help students understand the relationship between different events or phenomena.
• Definition Papers –  useful in explaining complex concepts or terms, especially in technical or specialized fields.
• Interpretive Papers –  common in literature, history, and arts, these papers require a deep understanding of the material and the ability to interpret underlying meanings.
• Reports –  these are fundamental in many scientific and technical courses, focusing on clear, structured presentation of information.
• Survey Research Papers –  particularly common in social sciences, they involve data collection and analysis skills.
• Experimental Research Papers –  a staple in natural and applied sciences, these papers are crucial for understanding scientific methodologies and processes.
• Review Papers –  often found in graduate studies, they require a comprehensive understanding of existing research in a particular field.

Term Paper Topic and Question Ideas

Let’s begin with what you all have been waiting for – topic suggestions!

Argumentative Term Paper Topics

When it comes to crafting a compelling argumentative term paper, the choice of topic is crucial. In this section, we present some of the best topics for term papers that challenge you to take a stand, defend your viewpoint, and persuade your audience. 

These topics are not just good term paper topics; they are gateways to exploring contemporary issues with depth and clarity.

• Social Media Influence : Does social media do more harm than good in shaping young people’s worldviews?
• Climate Change Policies : Should governments enforce stricter regulations to combat climate change?
• Artificial Intelligence Ethics : Is the rapid development of AI technology a threat to human employment?
• Vaccination Mandates : Should vaccinations be mandatory for public health safety?
• Online Education vs Traditional : Is online education as effective as traditional classroom learning?
• Animal Testing in Research : Should animal testing be banned in scientific research?
• Genetic Engineering : Are the benefits of genetic engineering worth the ethical concerns?
• Privacy in the Digital Age : Is government surveillance a necessary tool for national security or an invasion of privacy?
• Renewable Energy : Should governments invest more in renewable energy sources over fossil fuels?
• Minimum Wage Increase : Does increasing the minimum wage help or hurt the economy?
• Gun Control Laws : Do stricter gun control laws reduce gun violence?
• Legalization of Marijuana : Should marijuana be legalized for recreational use?
• Death Penalty : Is the death penalty an effective deterrent for major crimes?
• School Uniforms : Do school uniforms contribute to a better learning environment?
• Universal Basic Income : Can a universal basic income solve economic inequality?
• Space Exploration Funding : Should space exploration be prioritized over addressing Earth’s issues?
• Plastic Ban : Would a global ban on single-use plastics be environmentally beneficial?
• Affirmative Action in Education : Is affirmative action still necessary in education admissions?
• Euthanasia : Should euthanasia be legalized to allow people with terminal illnesses to die with dignity?
• Censorship in Media : Is censorship necessary to protect society, or does it infringe on freedom of expression?

While argumentative papers test your persuasive skills, the realm of analytical papers requires a different approach. Let’s shift our focus to topics that demand a detailed examination and critical analysis .

Analytical Term Paper Topics

If dissecting complex topics and examining them from multiple angles excites you, our list of analytical term paper topics is tailor-made for you. 

Ranging from easy term paper topics to more intricate ones, these themes allow you to showcase your analytical prowess and turn a critical eye on a variety of subjects.

• Impact of COVID-19 on Global Economy : Analyze the long-term economic effects of the COVID-19 pandemic globally.
• Social Impacts of Remote Work : Examine how remote work has changed social interactions and workplace dynamics.
• Cryptocurrency’s Role in Finance : Analyze the potential impacts of cryptocurrency on traditional banking systems.
• Psychological Effects of Social Media : Evaluate how social media platforms impact mental health and self-esteem.
• Climate Change and Migration : Investigate the relationship between climate change and patterns of human migration.
• Rise of Streaming Services : Analyze the impact of streaming services on the traditional television and movie industries.
• Gender Pay Gap : Examine the factors contributing to the gender pay gap in different industries.
• Artificial Intelligence in Healthcare : Analyze the benefits and challenges of implementing AI in healthcare systems.
• Cybersecurity in the Digital Age : Evaluate the effectiveness of current cybersecurity measures in protecting data privacy.
• Impact of Electric Vehicles on the Auto Industry : Investigate how electric vehicles are reshaping the future of the automotive industry.
• Effects of Urbanization on Environment : Analyze the environmental consequences of rapid urbanization.
• Mental Health in the Workplace : Examine the role of workplace culture in employee mental health and wellbeing.
• Renewable Energy’s Economic Feasibility : Analyze the economic sustainability of transitioning to renewable energy sources.
• Influence of Advertising on Consumer Behavior : Evaluate how advertising strategies affect consumer choices and spending habits.
• Gentrification and Community Displacement : Investigate the social and economic impacts of gentrification on local communities.
• Sustainable Fashion Industry : Analyze the challenges and opportunities in making the fashion industry more sustainable.
• Impact of Globalization on Local Cultures : Examine how globalization affects the preservation and evolution of local cultural identities.
• E-Sports and Gaming Culture : Analyze the rise of e-sports and its impact on mainstream sports and entertainment.
• Food Security and Climate Change : Investigate the relationship between climate change and global food security challenges.
• Technology and Education Reform : Analyze how technological advancements are shaping modern education methods and accessibility.

From the precision of analysis, we now move to the art of comparison and contrast, where you will juxtapose differing views or phenomena to shed new light on your subject.

Compare and Contrast Term Paper Topics

Finding the perfect balance between two subjects is at the heart of a great compare and contrast term paper . 

This section offers a range of topics that serve as excellent examples of term paper topics, inviting you to explore and contrast diverse ideas, theories, or events, enriching your understanding of both.

• Online Learning vs. Traditional Classroom : Compare and contrast the effectiveness of online learning with traditional classroom settings.
• Capitalism vs. Socialism : Analyze the advantages and disadvantages of capitalism compared to socialism.
• Renewable Energy vs. Fossil Fuels : Compare the environmental impacts and sustainability of renewable energy sources versus fossil fuels.
• Modern Art vs. Classical Art : Contrast the themes and techniques of modern art with those of classical art.
• Public Healthcare vs. Private Healthcare : Compare the efficiency and quality of public healthcare systems to private healthcare systems.
• E-books vs. Printed Books : Analyze the differences in user experience and environmental impact between e-books and traditional printed books.
• Western Diet vs. Mediterranean Diet : Contrast the health impacts of a typical Western diet with the Mediterranean diet.
• Android vs. iOS : Compare the functionality, user interface, and customization options of Android and iOS platforms.
• Traditional Marketing vs. Digital Marketing : Analyze the effectiveness and reach of traditional marketing methods compared to digital marketing strategies.
• Democracy vs. Authoritarianism : Contrast the political, social, and economic outcomes in democratic versus authoritarian regimes.
• Organic Farming vs. Conventional Farming : Compare the environmental impact and productivity of organic farming methods to conventional farming practices.
• Freudian Psychoanalysis vs. Cognitive Behavioral Therapy : Analyze the methodologies and effectiveness of Freudian psychoanalysis compared to cognitive behavioral therapy.
• Remote Work vs. Office Work : Contrast the impacts on productivity and work-life balance between remote work and traditional office settings.
• Vegetarian Diet vs. Meat-Inclusive Diet : Compare the health benefits and environmental impacts of a vegetarian diet versus a diet that includes meat.
• Classical Music vs. Pop Music : Analyze the differences in structure, audience, and cultural impact between classical music and contemporary pop music.
• Electric Cars vs. Gasoline Cars : Contrast the environmental impact, cost, and performance of electric cars with traditional gasoline cars.
• Public Schools vs. Private Schools : Compare the educational outcomes and resources available in public schools versus private schools.
• Social Networking vs. Traditional Networking : Analyze the effectiveness and depth of connections made through social networking sites compared to traditional networking methods.
• Modern Architecture vs. Gothic Architecture : Contrast the design principles, materials, and cultural significance of modern architecture with that of Gothic architecture.
• Globalization vs. Nationalism : Compare the economic, cultural, and political impacts of globalization against the principles of nationalism.

As we transition from the balance of comparison to the cause and effect dynamics, prepare to delve into topics that explore the relationship between various factors and their consequences.

Cause and Effect Term Paper Topics

Understanding the intricate relationship between cause and effect is essential for any academic exploration. 

This list provides a range of interesting term paper topics that will help you unravel the connections between causes and their subsequent effects, offering a fascinating journey into the why and how of various phenomena.

• Technology Advancements and Job Market : Analyze the effect of technological advancements on the job market and employment trends.
• Global Warming and Weather Patterns : Examine the causal relationship between global warming and extreme weather patterns.
• Social Media and Youth Mental Health : Investigate the effects of social media usage on the mental health of young people.
• Economic Recession and Small Businesses : Analyze the impact of economic recessions on the survival and growth of small businesses.
• Urbanization and Wildlife Habitats : Explore the effects of urbanization on local wildlife habitats and biodiversity.
• Education System Reforms and Student Performance : Examine how recent reforms in the education system have impacted student performance and learning outcomes.
• Parenting Styles and Child Development : Investigate the effect of different parenting styles on the emotional and psychological development of children.
• Air Pollution and Respiratory Health : Analyze the causal relationship between air pollution levels and respiratory health issues in urban areas.
• Diet and Physical Health : Examine the effects of different dietary habits on physical health and wellness.
• Political Policies and Economic Growth : Investigate the impact of various political policies on a country’s economic growth and stability.
• Stress and Workplace Productivity : Analyze the effects of workplace stress on employee productivity and job satisfaction.
• Deforestation and Climate Change : Explore the causal relationship between deforestation and climate change.
• Exercise and Mental Wellbeing : Examine the effect of regular physical exercise on mental health and mood stability.
• Consumer Behavior and Marketing Strategies : Investigate how marketing strategies cause shifts in consumer buying behavior.
• Immigration Policies and Labor Markets : Analyze the impact of immigration policies on the labor market and workforce demographics.
• Mobile Technology and Social Interaction : Examine the effects of mobile technology on face-to-face social interactions and communication.
• Sleep Patterns and Academic Performance : Investigate the causal relationship between sleep patterns and academic performance in students.
• Cultural Globalization and National Identities : Analyze the effect of cultural globalization on the preservation of national identities and traditions.
• Government Regulations and Entrepreneurship : Examine the impact of government regulations on entrepreneurship and business innovation.
• Online Retail and Brick-and-Mortar Stores : Explore the effects of the rise of online retail on traditional brick-and-mortar stores.

Moving from the causality of events, let’s turn our attention to the essence of specific concepts and ideas, where definition term papers allow you to articulate and explore in-depth.

Definition Term Paper Topics

The art of defining a concept or a term goes beyond mere description. 

In this section, you’ll find term paper topics for students that revolve around defining and explicating complex ideas or phenomena, challenging you to crystallize your understanding into clear, concise language.

• Defining Artificial Intelligence : Explore the various dimensions and implications of artificial intelligence in the modern world.
• Understanding Blockchain Technology : Provide a comprehensive definition and examine the potential impacts of blockchain technology.
• Concept of Sustainability : Define sustainability in the context of environmental, economic, and social dimensions.
• Defining Modern Feminism : Explore the evolution and current meaning of feminism in contemporary society.
• Understanding Cultural Appropriation : Define cultural appropriation and discuss its implications in arts, fashion, and media.
• The Gig Economy : Provide a detailed definition and explore the rise and impact of the gig economy on traditional work structures.
• Defining Cybersecurity : Examine the scope and importance of cybersecurity in the digital age.
• Understanding Genetically Modified Organisms (GMOs) : Define GMOs and discuss their role and controversy in food production.
• Concept of Globalization : Offer a comprehensive definition and explore the multifaceted impacts of globalization.
• Mental Health Awareness : Define mental health and discuss the importance of awareness and de-stigmatization in society.
• Defining Renewable Energy : Explore the concept of renewable energy and its role in combating climate change.
• The Digital Divide : Define the digital divide and examine its implications in various socio-economic contexts.
• Understanding Euthanasia : Provide a comprehensive definition and discuss the ethical implications of euthanasia.
• Concept of Social Justice : Define social justice and explore its significance in modern societal structures.
• Understanding Quantum Computing : Define quantum computing and discuss its potential impacts on the future of technology.
• Defining Urbanization : Explore the process of urbanization and its impacts on societies and environments.
• Concept of Virtual Reality : Provide a comprehensive definition and explore the applications and implications of virtual reality.
• Understanding Nutrigenomics : Define nutrigenomics and discuss its role in personalized nutrition and health.
• Defining Corporate Social Responsibility (CSR) : Examine the concept of CSR and its importance in the modern business world.
• Understanding Telemedicine : Define telemedicine and discuss its growing role in the healthcare system.

With definitions well in hand, we now venture into the territory of interpretive term papers, where your insight and personal perspective bring unique interpretations to the forefront.

Interpretive Term Paper Topics

Interpretive term papers provide a canvas for your thoughts and analyses, allowing you to delve into texts, artworks, or phenomena with a subjective lens. 

Here, we offer term paper topics easy for engagement yet rich in potential for deep, personal interpretation, perfect for those looking to add their unique voice to academic discourse .

• Interpreting Shakespeare’s Hamlet : Explore the themes of madness, revenge, and morality in Shakespeare’s “Hamlet”.
• The Great Gatsby and the American Dream : Interpret F. Scott Fitzgerald’s representation of the American Dream in “The Great Gatsby”.
• Picasso’s Guernica : Analyze the symbolism and political commentary in Picasso’s masterpiece “Guernica”.
• Orwell’s 1984 and Modern Surveillance : Interpret the relevance of George Orwell’s “1984” in the context of today’s digital surveillance society.
• Symbolism in Dante’s Inferno : Explore the use of symbolism in Dante Alighieri’s “Inferno” and its representation of sin and redemption.
• Jane Austen’s Critique of Social Class : Interpret the social class critique in Jane Austen’s “Pride and Prejudice”.
• Van Gogh’s Starry Night and Emotional Expression : Analyze the expression of emotion and meaning in Vincent van Gogh’s “Starry Night”.
• To Kill a Mockingbird and Racial Injustice : Interpret Harper Lee’s depiction of racial injustice and moral growth in “To Kill a Mockingbird”.
• Beethoven’s Symphony No. 9 and Its Historical Context : Analyze the historical context and musical innovation of Beethoven’s Symphony No. 9.
• Franz Kafka’s The Metamorphosis and Alienation : Explore themes of alienation and identity in Franz Kafka’s “The Metamorphosis”.
• The Symbolism in Salvador Dali’s Surrealist Art : Interpret the symbolism and psychological depth in Salvador Dali’s surrealist paintings.
• Homer’s Odyssey and the Hero’s Journey : Analyze the elements of the hero’s journey in Homer’s “Odyssey”.
• Frida Kahlo’s Self-Portraits and Personal Struggle : Interpret the expression of personal struggle and identity in Frida Kahlo’s self-portraits.
• Mark Twain’s Satire in Huckleberry Finn : Analyze Mark Twain’s use of satire in “The Adventures of Huckleberry Finn” to critique society.
• The Tragic Hero in Sophocles’ Oedipus Rex : Interpret the concept of the tragic hero in Sophocles’ “Oedipus Rex”.
• Joyce’s Ulysses and Stream of Consciousness : Explore the use of stream of consciousness in James Joyce’s “Ulysses”.
• Tolkien’s The Lord of the Rings and Mythology : Analyze J.R.R. Tolkien’s use of mythology and folklore in “The Lord of the Rings”.
• Michelangelo’s David and Renaissance Ideals : Interpret the representation of Renaissance ideals in Michelangelo’s statue of David.
• Emily Dickinson’s Poetry and Themes of Death : Explore the recurring themes of death and immortality in Emily Dickinson’s poetry.
• The Matrix and Philosophical Symbolism : Analyze the philosophical themes and symbolism in the film “The Matrix”.

From the subjective nuances of interpretation, we shift gears to the objective and structured world of report papers, focusing on presenting information in a clear, organized manner.

Report Term Paper Topics

Report term papers demand precision, structure, and clarity in presenting information and analysis. 

This section provides you with a range of term paper research topics that are ideal for crafting detailed and informative reports, covering a spectrum of subjects that are both current and engaging.

• COVID-19’s Impact on Global Health Systems : Report on how different health systems worldwide have responded to the COVID-19 pandemic.
• Renewable Energy Progress Report : Analyze the current state and future prospects of renewable energy technologies globally.
• Urbanization and Its Environmental Impact : Report on the environmental consequences of rapid urbanization in major cities.
• Technological Advancements in Education : Explore the integration and impact of technology in modern educational systems.
• Climate Change and Agricultural Practices : Analyze how climate change is affecting agricultural practices and food production.
• Mental Health Services Accessibility : Report on the accessibility and quality of mental health services in various countries.
• Consumer Trends in E-commerce : Analyze the evolving consumer behavior trends in the e-commerce industry.
• Public Transportation Systems Comparison : Compare and evaluate public transportation systems across major global cities.
• Plastic Pollution and Marine Life : Report on the impact of plastic pollution on marine ecosystems and biodiversity.
• Digital Divide and Internet Access : Explore the current state of the digital divide and its impact on internet access globally.
• Advancements in Cancer Research : Report on the latest developments and challenges in cancer research and treatment.
• Impact of Social Media on Politics : Analyze how social media platforms are influencing political discourse and elections.
• Sustainable Tourism Practices : Report on the adoption and effectiveness of sustainable practices in the tourism industry.
• Artificial Intelligence in Business : Explore the use and impact of AI technologies in various business sectors.
• Effects of Urban Green Spaces : Analyze the social and environmental effects of green spaces in urban areas.
• Childhood Obesity Trends and Policies : Report on the trends and public health policies addressing childhood obesity.
• Gender Equality in the Workforce : Analyze the progress and challenges of achieving gender equality in the workplace.
• Impact of GMOs on Agriculture and Environment : Report on the benefits and risks associated with the use of GMOs in agriculture.
• Cybersecurity Threats and Prevention Measures : Explore current cybersecurity threats and the effectiveness of various prevention strategies.
• Affordable Housing Crisis Analysis : Report on the state of the affordable housing crisis and the effectiveness of measures taken to address it.

As we move from structured reports to the dynamic world of survey research, prepare to engage with topics that require you to gather and analyze data from real-world sources.

Survey Research Term Paper Topics

Survey research term papers are your gateway to exploring the opinions, behaviors, and trends that shape our world. 

This list of term paper topics help you design, conduct, and analyze surveys, providing valuable insights into various aspects of human behavior and societal trends.

• Student Perceptions of Online Learning : Conduct a survey to understand student experiences and perceptions of online learning environments.
• Consumer Attitudes Towards Green Products : Survey consumer attitudes and purchasing behaviors regarding environmentally friendly products.
• Impact of Work-from-Home on Productivity : Survey employees across different sectors to analyze the impact of remote work on productivity.
• Social Media’s Role in Mental Health : Conduct a survey to explore the relationship between social media use and mental health among adolescents.
• Public Opinion on Climate Change Policies : Survey public opinion on various climate change policies and their perceived effectiveness.
• Healthcare Accessibility and Satisfaction : Conduct a survey to assess public satisfaction with healthcare services and accessibility.
• Attitudes Toward Vaccination in Different Communities : Survey different communities to understand attitudes towards vaccinations and their reasons.
• Consumer Behavior in the Fashion Industry : Conduct a survey to analyze consumer buying patterns and trends in the fashion industry.
• Employee Satisfaction and Workplace Culture : Survey employees in various organizations to assess the impact of workplace culture on job satisfaction.
• Dietary Habits and Health Outcomes : Conduct a survey to explore the relationship between dietary habits and health outcomes.
• Public Perception of Police and Law Enforcement : Survey the public’s perception and trust in police and law enforcement agencies.
• Influence of Influencer Marketing on Purchasing Decisions : Survey consumers to analyze the impact of influencer marketing on their purchasing decisions.
• Attitudes Towards Renewable Energy Adoption : Conduct a survey to understand public attitudes and barriers to adopting renewable energy sources.
• Effects of Music on Concentration and Productivity : Survey a group of individuals to assess how different genres of music affect their concentration and productivity.
• Cultural Participation and Its Social Impact : Conduct a survey to explore the impact of cultural participation on social cohesion and community engagement.
• Perceptions of Online Privacy and Data Security : Survey internet users to understand their concerns and perceptions about online privacy and data security.
• Trends in Fitness and Exercise Habits : Conduct a survey to analyze current trends and attitudes towards fitness and exercise routines.
• Reading Habits and Preferences : Survey a demographic to understand their reading habits and preferences in the digital age.
• Public Attitudes Towards Space Exploration : Conduct a survey to gauge public interest and opinions on space exploration and its funding.
• Consumer Attitudes Towards Sustainable Packaging : Survey consumer opinions and behaviors related to sustainable packaging and its importance.

From the practical applications of survey research, we now dive into the experimental realm, where hypotheses and scientific methods lead the way.

Experimental Research Term Paper Topics

For those fascinated by the scientific method, this collection of experimental research term paper topics offers a playground of inquiry and discovery. 

These topics encourage you to design experiments, test hypotheses, and explore the intricacies of scientific phenomena, making them some of the best topics for term paper in English for aspiring scientists.

• Effect of Light on Plant Growth : Conduct an experiment to determine how different light conditions affect the growth rate of plants.
• Memory Recall in Different Environments : Investigate how environmental factors influence memory recall in individuals.
• Water Quality and Plant Health : Experiment to analyze the effects of various water qualities on the health of a specific plant species.
• Caffeine’s Effect on Cognitive Performance : Conduct a study to assess how caffeine consumption impacts cognitive tasks and reaction times.
• Behavioral Changes in Animals Due to Environmental Stimuli : Observe and record behavioral changes in animals in response to different environmental stimuli.
• Impact of Diet on Athletic Performance : Experiment to evaluate how different diets affect the physical performance of athletes.
• Air Pollution’s Effect on Respiratory Health : Conduct an experiment to explore the impacts of air pollution on respiratory health indicators.
• Sound Frequencies and Plant Growth : Investigate the effect of different sound frequencies on the growth rate of plants.
• Sleep Patterns and Academic Performance : Study the correlation between varying sleep patterns and academic performance in students.
• Effectiveness of Natural vs. Chemical Fertilizers : Experiment to compare the effectiveness of natural and chemical fertilizers on plant growth.
• Temperature Effects on Battery Performance : Assess how different temperatures affect the performance and efficiency of various types of batteries.
• Social Media Use and Attention Span : Conduct a study to explore the relationship between social media usage and attention span in individuals.
• Impact of Exercise on Mental Health : Experiment to analyze the effects of regular physical exercise on mental health and stress levels.
• Plastic Degradation in Different Environments : Investigate the rate of plastic degradation in various environmental conditions.
• Influence of Music on Cognitive Task Performance : Study how listening to different genres of music affects performance on cognitive tasks.
• Effects of Urban Noise on Bird Behavior : Observe and record changes in bird behavior and communication in urban environments with high noise levels.
• Antibacterial Properties of Natural Substances : Experiment to evaluate the antibacterial properties of various natural substances.
• Color Psychology and Consumer Behavior : Study how different colors influence consumer behavior and decision-making in marketing.
• Effect of Video Games on Reflexes and Decision Making : Assess the impact of playing video games on the reflexes and decision-making skills of individuals.
• Microplastics’ Impact on Marine Life : Conduct an experiment to observe the effects of microplastics on the health and behavior of marine organisms.

Finally, we arrive at review papers, where synthesizing and critiquing existing literature becomes your path to academic exploration.

Review Term Paper Topics

Review term papers are an opportunity to engage with and reflect upon existing literature in a meaningful way. 

This list offers a variety of term paper title ideas, inviting you to synthesize, critique, and discuss existing research and literature, placing you at the heart of the academic conversation.

• Literature Review on Climate Change Mitigation Strategies : Review and synthesize current research on various strategies to mitigate climate change.
• Technological Advancements in Renewable Energy : A review of the latest technological innovations in renewable energy and their potential impacts.
• Review of Mental Health Interventions in Schools : Evaluate the effectiveness of different mental health interventions implemented in educational settings.
• Impact of Social Media on Society : A comprehensive review of research examining the social, psychological, and cultural impacts of social media.
• Economic Consequences of Global Pandemics : Review the economic impacts of global pandemics, with a focus on COVID-19.
• Advancements in Artificial Intelligence and Ethics : Analyze current literature on the advancements in AI and the surrounding ethical considerations.
• Sustainable Urban Planning Practices : Review of sustainable urban planning strategies and their effectiveness in various global cities.
• Trends in Global Obesity and Public Health Strategies : Synthesize research on the trends in global obesity and evaluate public health strategies.
• Evolution of Cybersecurity Threats and Defenses : A review of how cybersecurity threats have evolved over time and the responses developed.
• Nutritional Science and Chronic Disease Prevention : Review current research on the role of nutrition in preventing chronic diseases.
• The Psychology of Advertising : Analyze literature on how advertising tactics psychologically influence consumer behavior.
• Innovations in Water Purification Technology : Review recent advancements in water purification technologies and their global implications.
• Impact of Autonomous Vehicles on Transportation : Evaluate research on the potential impacts of autonomous vehicles on transportation systems.
• The Role of Microfinance in Poverty Reduction : Review the effectiveness of microfinance initiatives in reducing poverty in various regions.
• Developments in Cancer Treatment : Synthesize recent developments in cancer treatment, including breakthrough therapies and drugs.
• The Effectiveness of Renewable Energy Subsidies : Review the economic and environmental impacts of subsidies for renewable energy sources.
• Mental Health Effects of Climate Change : Analyze literature on the psychological effects of climate change on different populations.
• Blockchain Technology and Financial Services : Review the implications of blockchain technology in reshaping financial services.
• Genetic Engineering in Agriculture : Evaluate the benefits and risks associated with the use of genetic engineering in agriculture.
• Telemedicine and Healthcare Accessibility : Review the impact of telemedicine on improving healthcare accessibility and efficiency.

As you reach the end of this list, remember that choosing the right topic is the first step in the dance of academic writing. Each topic here is a window into a new world of ideas and discoveries, waiting for you to open it. 

Your term paper is an opportunity to not just meet academic expectations, but to express your thoughts, analyze critically , and contribute to a broader conversation in your field. 

If you need assistance with more specific topic suggestions from our experts, you can fill out our “Free topic suggestions” form. Moreover, our term paper writers are at your service if you need writing or editing assistance.

So, pick a topic that resonates with you, let your curiosity guide your research, and create a term paper that stands out. At Writing Metier , we’re excited to see where your choice will take you, and we’re here to support you every step of the way.

Free topic suggestions

Vasy kafidoff.

Vasyl Kafidoff is a co-founder and CEO at WritingMetier. He is interested in education and how modern technology makes it more accessible. He wants to bring awareness about new learning possibilities as an educational specialist. When Vasy is not working, he’s found behind a drum kit.

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Biden-Harris Administration Finalizes Rule Expanding Access to Care and Increasing Protections for People with Medicare Advantage and Medicare Part D

Final Rule Promotes Healthy Competition, Increases Access to Care, and Protects Enrollees from Harmful Marketing and Prior Authorization

Today, the U.S. Department of Health and Human Services (HHS), through the Centers for Medicare & Medicaid Services (CMS), is finalizing policies that continue to strengthen enrollee protections and guardrails to ensure Medicare Advantage and Medicare Part D (Part D) prescription drug plans best meet the needs of people with Medicare. The Contract Year (CY) 2025 Medicare Advantage and Part D final rule builds on existing CMS policies to promote competition, increase access to care, including important behavioral health services, and protect individuals from inappropriate marketing and prior authorization.

“Competition within Medicare Advantage and Medicare Part D will provide consumers with meaningful choices among plans so they can select one that best meets their individual needs. Additional consumer protections will help people make the right decisions and get the coverage they want without hassles,” said HHS Secretary Xavier Becerra. “We know that increased competition is good for the marketplace. That’s why the Biden-Harris Administration continues to increase competition in health care and lower costs, helping build on steps the Administration has already taken as well as identify opportunities to further spur innovation.”

“CMS is continuing its commitment to ensuring that Medicare Advantage and Part D prescription drug plans remain strong, stable, and affordable for people with Medicare,” said CMS Administrator Chiquita Brooks-LaSure. “This final rule builds on Biden-Harris Administration efforts to strengthen consumer protections so that people with Medicare can more easily choose the Medicare coverage options that are right for them.”

CMS is taking bold action to expand enrollee protections and taking unprecedented steps to address predatory marketing of the Medicare Advantage and Part D programs. Establishing a set amount a plan can compensate an agent or broker will protect Medicare Advantage and Part D plan enrollees, and prospective enrollees, from anti-competitive steering, to help these individuals find the plan that best suits their needs rather than being steered into options based on financial incentives to agents and brokers from insurance plans. Such steps align with the goals of President Biden’s historic Executive Order on Promoting Competition in the American Economy . In addition, CMS is codifying a provision prohibiting personal beneficiary data collected by Third Party Marketing Organizations (TPMOs), for marketing or enrolling a person into a Medicare Advantage or Part D plan, from being shared with another TPMO unless prior express written consent is given by the Medicare enrollee.

CMS is also requiring that Medicare Advantage plans include an expert in health equity on their utilization management committees and for the committees to conduct an annual health equity analysis of the plans’ prior authorization policies and procedures. This action will identify any disproportionate delay or denial of access to needed care for enrollees who have a disability or limited income and resources. The final rule also promotes access to behavioral health providers and services for people with a Medicare Advantage plan to help ensure they can receive essential treatments for mental health and substance use disorders. It expands network adequacy evaluation requirements to a new outpatient behavioral health specialty type, which includes marriage and family therapists and mental health counselors who are now able to bill under Original Medicare, as well as addiction medicine clinicians, opioid treatment providers, and other behavioral health practitioners providing psychotherapy or medication for substance use disorder.

Additionally, the rule finalizes new guardrails for certain types of supplemental benefits, available only to chronically ill enrollees, to ensure that these supplemental benefits offered by a Medicare Advantage plan meet the health needs of people with Medicare by being supported by evidence. The rule also requires Medicare Advantage plans to send a mid-year, personalized communication to their enrollees about accessing unused supplemental benefits. These actions ensure that the large federal investment of over $65 billion per year of taxpayer dollars in supplemental benefits will meet enrollee needs and will not be used just for marketing.

CMS is also finalizing greater flexibility for Part D plans to substitute, more quickly, lower cost biosimilar biological products (biosimilars) for their reference products so that enrollees may have faster access to equally effective, but potentially more affordable, drug treatment options.

“In my travels around the country, I always hear from Medicare enrollees that Medicare can be confusing and access to accurate, unbiased, actionable information is vital — whether it’s about enrollment or how to access services,” said Dr. Meena Seshamani, CMS Deputy Administrator and Director of the Center for Medicare. “This final rule builds on the bold actions we took last year to improve access to care and address predatory marketing, strengthening the Medicare program and improving the lives of the people we serve.”

View a fact sheet on the final rule at cms.gov/newsroom .

CMS would also like to remind the public to please consider submitting comments to the Medicare Advantage Data Request for Information (RFI) announced in January. Comments are due on May 29, 2024. The MA data RFI can be accessed on the Federal Register’s webpage at https://www.federalregister.gov/public-inspection/2024-01832/request-for-information-medicare-advantage-data .

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