branding presentation

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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How to make a branded PowerPoint presentation

october 6, 2023

by Microsoft Create team

A branded PowerPoint presentation features your business's own visual language in a design template. Here, you create an effective and eye-catching way to represent your company that goes far beyond adding a logo to every slide—for your audience, it conveys an attention to detail that reinforces your brand values. Thankfully, you don't have to be a graphic design expert to create a branded presentation. Start with a professionally designed PowerPoint template and then modify it to reflect the visual identity for your business.

Why create a branded presentation?

A cohesive visual identity is one of the signifiers of professionalism to your audience. It reflects confidence and uniqueness in a world of competitors.

You might already have stationery , business cards , and a website featuring your brand's visual elements—this includes things like color palette, typography, logo size and placement, or decorative elements. It makes sense to carry this cohesion to your presentations. This is often overlooked in establishing a visual identity. Many believe that they must start from scratch, which is time- and labor-intensive. But instead of building a template from the ground up, start by selecting a design that speaks to you and modify a few simple elements to create your own branded presentation.

How to create a branded PowerPoint presentation

When developing a branded presentation, there are three important things to include: your logo , your brand colors , and your brand's font.

Embed your logo

A branded presentation will carry your logo on every slide, as an anchor element. But it should not be too large or distracting that it draws attention away from your content. Your first and last slides should include a large version of your logo, and on your remaining slides, this logo will move to a corner of your presentation, where it will serve as a visual reminder for your audience.

If you have a copy of your logo saved as a file, it's easy to embed into PowerPoint; here's how:

• Open your PowerPoint deck and go to the slide where you want the logo.
• Select  Insert  >  Pictures  >  This Device .
• Navigate to your logo file, select it, and then select  Insert .
• Select the logo and resize it (if necessary) by clicking and dragging one of the resize handles, then drag the logo to the position you want it in.

Set your colors

If you've got brand colors, here's how to set them for your presentation:

• Open your PowerPoint deck.
• Select  Design .
• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Colors  >  Customize Colors .

If you haven't picked brand colors yet and are looking for guidance, learn how to choose the perfect colors for your brand with help from the Microsoft Create team.

The relationships between groups of colors can establish a mood for your business. Color theory tells us that red means passion and blue represents calm, for example, but a trio or quartet of colors across a spectrum can mean multiple things, whether they complement or contrast with each other. To learn more, check out  The fundamentals of color: What is color theory?  by artist and creative director,  Alberto Cerriteno .

Select a font family

A font is more than just the default text for your presentation: A font family also includes different weights (bold or lightweight, for example), italics, and special or foreign characters. Choosing a font family means versatility for anything you might want to convey to your audience.

Here's how to select the font family:

• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Fonts  and then select a font family.

Tips for successful presentations

• Balance text and visuals.  A wall of text will be uncomfortable to read, while too much imagery will seem unfocused.
• Enhance your content through your public speaking, but don't echo it.  Use what you're saying to accentuate the content instead of dryly repeating it.
• Keep the colors balanced.  Bright or distracting colors will take away from your message, even if it is part of your company's identity.
• Ensure that fonts are legible.  Avoid using text that's too large and make sure that it can be read from anywhere in the room where you are presenting.
• Use charts and graphs, but sparingly.  Too much data presented as visuals can be information overload.

Start with a professional template

Microsoft Create  provides PowerPoint templates that can help take the guesswork out of creating a visual identity from scratch. With just a few clicks, you can edit and revise these customizable templates to match your brand.

Start by looking through our  business presentation templates  and downloading the ones you like best. Then modify them to build your own branded presentation.

Related topics

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

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The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

• Sathish Shanmugam
• December 16, 2022
• No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a  good brand presentation , you will be able to elevate your company’s brand identity over time.

• Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
• Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
• Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
• Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

• Throw Jokes
• Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

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25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

Nude Branding Mockup Template on Envato Elements

Vakkorama Branding by Studio Born

Mobetterworks Branding by Mobills Group Corp

Presentation Mockup Template on Envato Elements

About Dough Logo Design by IIsixo_O

im nu Brand Identity & Packaging by Julian Hrankov

Stationery Branding Mockup Template on Envato Elements

No Men’s Skin Care Branding by Shou-Wei Tsai

El Apeadero Branding by Colectivo Verbena Estudio

Stationary Branding Mockup Template on Envato Elements

Le Petit Bakery Branding by Manuel Navarro Orozco

Olipop Sparkling Tonics Packaging Design by Break Maiden

Stationery Branding Mockups on Envato Elements

Syrena Branding by Agenza

Coffee Branding Mockup on Envato Elements

Hibarin Restaurant Branding by ContentFormContext

Tatabi Branding by Tatabi Design

Coffee Supreme Branding by Hardhat Design

Life Goes On Brand Identity by Oh Babushka

Nelson T Brand Identity by Shou-Wei Tsai

Yes, Joy Brand Identity by Oh Babushka

Louise Patisserie Branding by Ceren Burcu Turkan

Full Stationery Identity & Proposal by Giallo

Brand Strategy Guide by Design Stock

Oak Long Bar Branding by Korn Design

Sleep in Hostel Branding by Perconte Studio

Related Topics

• Brand Inspiration
• Graphic Inspiration
• Stationery Design

Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

• Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
• Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

• A company’s core values by which the customer feels identified.
• The product represents a lifestyle standard the customer has or aspires to have.
• Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
• Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
• Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

• Conscious or activist for the rights of animals in skin care testing procedures.
• Vegan (non-exclusive).
• Concerned about environmental health.
• Someone who lives an active lifestyle in contact with nature.
• A person that doesn’t care about paying more for quality, organic ingredients.
• A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
• Optional: People with specific skin necessities that cannot use chemical-based products.

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

• A tagline must be memorable, likable, and related to a brand’s core values.
• Use emotional value to connect with the target audience.
• Condensing a tagline works best than working with a large format. 
• Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
• Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
• Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

• Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
• Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
• Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
• Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
• Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
• Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
• Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

3. Brand Marketing PowerPoint Template

4. Professional Company Profile PowerPoint Template

5. Infinite PowerPoint Template

6. Impactful PowerPoint Template

As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

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Rebranding Presentation

Efficiently communicate your brand’s new direction with this Rebranding Presentation Template. Provide clarity around the reinvention of your brand and your rebranding strategies.

Trusted by 65M+ users and leading companies

About the Rebranding Presentation Template

Rebranding is an essential part of any brand’s evolution as your original positioning loses its impact. It demonstrates a business’ willingness to adapt, modify, and refine its image for the future. 

Use this Rebranding Presentation Template to showcase your brand’s newly revised marketing and operational strategy. Keep your team in the loop with your plan of action for shifting your brand’s identity.

What’s a rebranding presentation?

There comes a point in any brand’s life cycle when a refreshment of tone, vision, and outlook is needed to move forward. Every few years, brands need to reassess their target market , future objectives, and general identity to ensure that they are on track to reach their goals.

Once you’ve developed a rebranding plan, you need a rebranding presentation to communicate these new ideas to your team, stakeholders, and investors.

If your brand simply goes ahead with implementing the new changes without a comprehensive presentation, this could cause confusion within the business and weaken the rebranding’s effects. 

Miro is the perfect presentation maker - the Rebranding Presentation Template will help you prepare a clear, impactful presentation that includes all of the necessary information around your new strategy for a strong brand identity.

What should be in a rebranding presentation?

You want to give your presentation audience a complete, clear, and concise idea of how your brand’s future looks, feels, and sounds. The most important things to include in a rebranding presentation are: 

Visual branding examples – How is your brand’s logo and aesthetic being altered? What can people expect from the visual components of your brand?

Target audience – As brands evolve, so do audiences. What is your brand doing to cater to new waves of clients?

Future goals – What are your brand’s current goals and objectives? How do they differ from the previous ones?

Brand tone and personality – Brand identity is everything. How is yours changing in stance and voice, and why? How will your future audience perceive you?

Core values – Are your core values staying the same, or are they evolving too? Adjusting values and brand philosophies can be a big part of the rebranding strategy.

Regardless of which parts of your brand are being reworked, what’s important is that the changes are all well-researched and based on data. The “why” behind your revisions is just as crucial as the “what.”

Why use a rebranding presentation?

A rebranding presentation is your brand’s way of introducing its new identity to your team and other stakeholders involved in your business’ image.

You need a rebranding presentation to reshape the face of your brand in a way that makes sense to employees, supervisors, and investors. Using a Rebranding Presentation Template also helps your team easily put together an arrangement that is clear and easy for others to understand. 

When it comes to rebranding your business, you can’t just go from A to Z without an explanation. You need to take methodical, data-based steps that align with your long-term goals. 

Presenting a case for your rebranding plans can also put investors’ minds at ease. It shows them that you have a concrete, researched strategy for the future of your brand — from both a consumer and competitor perspective.

How to use the Rebranding Presentation Template

Gather ideas and data.

Before you can assemble your rebranding strategy into a cohesive presentation, you’ll need the raw materials. Visual examples, data on consumer behavior, and future projections will all make your presentation more effective.

Fill in your template

Miro’s Rebranding Presentation Template has the structure you need to pull off a great presentation. Fill in the slides with information about your new target audience and your design plans for your brand’s future. 

Customize your template

This Rebranding Presentation Template isn’t set in stone — you can tweak it as needed. Add or remove slides and easily adjust the structure of the layout. 

Use presentation mode

Miro’s Rebranding Presentation Template includes a presentation mode set up with frames and special features to streamline the presentation process. Once you’re ready to present, simply select this mode and then use the forward and back arrows to seamlessly move through your presentation.

Tips for a great rebranding presentation

To pull off a really impactful rebranding presentation, there are a couple of tricks you’ll need up your sleeve. The first is a strong Rebranding Presentation Template, and the others are as follows: 

Include lots of visuals . Don’t just expect your audience to grasp hard data. Give them lots of visual materials to work with.

Justify your changes . Why do you believe these changes are necessary? Justify them with proof of consumer behavior or current marketing trends.

Distinguish old from new . Everyone loves a good before-and-after. Emphasize the difference between your outdated branding methods and your new ones.

Demonstrate your creative process . Your audience will want to know how you arrived at your conclusions. Give them examples of your data collection methods and how you went about forming an improved identity.

Go into detail . This is not the time to skimp out on facts, examples, or content. Give your audience a thorough impression of your brand’s future on every level. 

How do you present a rebranding?

First, put together a detailed rebranding plan based on research and creative brainstorming. Then, use Miro’s Rebranding Presentation Template to add structure. Organize a date and time to present, and spend time practicing before the actual presentation.

What is involved in rebranding?

Rebranding includes all the plans to shift your brand identity in a fresh new direction based on consumer data. It can involve logo redesign, product redesign, new brand values, or a different target market.

What is the use of rebranding?

Everything needs to adapt in order to survive. Rebranding ensures that your brand maintains an edge over competitors and keeps up with the ever-changing demands of consumers. Plus, it shows dedication to brand evolution and long-term marketing strategies.

Get started with this template right now.

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• Programs & Tools

11 Step Branding Deck Template To Nail Your Presentation

Top brand-builders and marketers must be aware of the various tools at their disposal. 

Yet, it’s easy to get lost in all the terminology and marketing-based jargon.

That’s why we put together this guide to one of the key tools all brand builders should be aware of: your branding deck.

If you intend to communicate a clear message from a defined position in a distinct and consistent way (which you certainly do), then you need a tool to help you do that. 

A branding deck is a brand-building tool that provides leadership teams with the guidance they need to communicate their brand consistently.

Yet, you can use a brand deck for various purposes to help communicate the critical aspects of your brand to different stakeholders.

Let’s get into the nuts and bolts of how you can create a powerful brand deck for your brand. 

Let’s start with a more precise definition.

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What Is A Branding Deck?

A branding deck is a visual presentation showcasing a company's brand identity , values, mission, and overall brand strategy that the brand’s leadership team and personnel use to communicate the brand. 

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Brand Deck vs Pitch Deck vs Branding Kit vs Brand Style Guide

While these terms may seem interchangeable at first glance, they each serve a distinct purpose.

So, let’s declutter these decks and tools.

A brand deck is a visual presentation that documents the key aspects of a company's brand, from strategy to identity, including values, mission, positioning, personality, communication and visual identity.

It serves as a foundation for all marketing efforts and helps ensure brand consistency across different channels.

Some of the key elements of a branding deck include brand purpose , values and mission, positioning, personality, verbal identity and visual identity.

We’ll get into the weeds of these shortly.

A pitch deck is a presentation you design specifically to pitch a startup or business idea.

The audience is potential investors, partners, or customers.

The primary goal of your pitch deck is to showcase the business concept while demonstrating the market opportunity and highlighting your company's growth potential.

You’ll want to include:

A problem and solution setup: Clearly define the problem the business aims to solve and present the product or service as the solution ( a fundamental part of any marketing strategy!)

The market gap: Demonstrate the size of the target market and the growth potential. This whets the appetite of potential investors who can spot an opportunity.

Your business model :   Walk the audience through how you aim to generate revenue. Explicitly detail the path to profitability.

Any traction: If you already have existing customers or partners and you’re generating buzz, share this positivity! Showcasing the milestones you’ve already achieved can act as proof of your potential.

Evidenced financial projections: Reasonably estimating future revenue, expenses, and profits will support the business's growth potential. The people considering investing want to see those enticing graphs that showcase the brand's earning potential.

Branding Kit

A branding kit, or brand identity kit, is the collection of digital and print assets that represent a company's visual identity and messaging.

Ultimately, these are your brand’s visual assets.

You’ll use your branding kit whenever you create brand collateral for your brand to create recognizable brand experiences through every touchpoint.

Your branding kit includes all the design elements, templates, and guidelines you need for brand consistency across various marketing materials.

In it, you’ll have:

Logo files: Different variations and formats of the brand's logo design to use in various situations.

Color palette: The specific colors and color codes that make up your brand's visual identity.

Typography: Your chosen typeface, fonts, font sizes, and font styles for the brand's written content and across all collateral.

Design elements: Various icons, patterns, illustrations, or other visual elements and brand elements you can use in marketing materials.

Templates: Pre-designed templates for presentations, social media posts, business cards, and other marketing collateral.

Brand Style Guide / Brand Guidelines

A brand style guide, is a comprehensive document that outlines the rules and best practices for using a company's branding assets and brand design.

The more detailed version, the brand guidelines, is a document outlining the rules of the entire brand, from strategy to visual.

Ultimately, a branding deck and brand guidelines contain the same information designed to guide the communication of the overall brand.

This branding blueprint helps ensure brand consistency by providing clear instructions on how to apply the brand's visual identity, tone of voice, and messaging across different channels.

Say somebody needs to write a blog to sit on the website, design the latest product packaging, craft a social media ad, or design a new physical store.

They’ll need to refer to the brand guidelines to ensure they complete their tasks in a way that preserves the consistency of the brand experience.

Some key parts of your brand guidelines include logo usage, color palette, typography, imagery use, and tone of voice guidelines.

Explore Brand Strategy Programs & Tools

Why is a branding deck important.

A branding deck plays a crucial role in establishing a company's identity and maintaining brand consistency.

For you as a brand strategist, it should be fairly clear by now that a branding deck is an extremely important tool in your arsenal.

Let’s explore the benefits of a thorough branding deck in more detail.

It helps communicate the brand's story, values, and mission to stakeholders, employees, and customers.

It ensures that all marketing materials, web design, and social media content are on-brand and aligned with the company's overall strategy.

It provides a clear and cohesive direction for graphic design and marketing teams to follow.

A neat brand presentation deck that cohesively lays all this out for you is a must-have resource to refer back to and share with others.

The Elements of a Branding Deck

Okay, let’s explore some of the specific building blocks and the nitty-gritty of what really goes into your branding deck.

These are the fundamentals of your broader brand strategy anyway.

It’s all about communicating these effectively to direct the thread of your branding deck.

Brand Values

Clearly define the guiding principles that shape your company's decisions and actions.

Align these values with your target audience's priorities and concerns, and make sure they're integrated into your company culture. 

Brand Mission

Develop a concise and memorable statement outlining your company's overarching purpose and intended impact.

A great brand mission should serve as an inspiring call-to-action for your team and a commitment to your customers.

Brand Positioning

Determine your brand's unique place in the market by identifying your target audience, analyzing your competition, and defining your unique selling proposition (USP ). 

Effective brand positioning highlights the distinct value your company offers and sets it apart from competitors to establish your brand's unique space in the market.

Brand Story

Craft a compelling narrative that captures your company's origin, purpose, and vision. 

Your brand story should be engaging, relatable, and evoke an emotional connection with your target audience. 

A strong brand story will guide your branding strategy and set the tone for all your marketing efforts.

Focus on sharing your company's history , describing challenges and triumphs, and outlining your vision for the future to create a lasting impact.

Visual Identity

The visual identity of the brand defines the look and feel of the brand and the visual elements and assets used to achieve it.  

The visual identity aspect of the brand deck is quite simply, the decks version of the brand style guide, outlining how the visual elements should be used across different environments and channels (and how they shouldn’t).

Product Line or List of Services

You should include a comprehensive overview of your products or services in your branding deck and any specified communication related to them.

This helps your audience quickly understand the range of offerings your company provides.

To effectively showcase your products or services, make sure you:

Organize your offerings into easy-to-grasp categories

Highlight key features and benefits of each product/service

Use engaging visuals

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Branding Deck Presentation Tutorial

Now that we’ve explored the various elements, let’s work out how you fuse it all together into a winning branding deck.

You’ll need to consider your foundational strategy, craft the deck with care to make it accessible for viewers, and then understand that your deck is an ever-evolving project as your brand changes over time.

#1. Define Your Brand Strategy

Start from the start, right? 

If you’re going to communicate your brand in a way that’s designed to influence your audience.

You better be sure of exactly who you want to influence and the way you intend to do that.

Your brand strategy defines your target market, positioning strategy, communication strategy, and your visual approach.

Your strategy is the foundational pillar not just to your branding deck, but your entire brand.

#2.  Develop A Cohesive Visual Identity

Establish a consistent visual identity for your brand by landing on a color palette and typography that complements design elements to align with your brand's personality and message.

Use your branding deck as a case study of your visual identity to create a polished, professional look.

#3. Organize Your Content

Outline the structure of your branding deck, so that everything flows nicely. 

Start with an introduction that sets the tone, followed by sections that cover your brand story, values, mission, positioning, product line or services, and the problem you're solving.

#4.  Design Visually Appealing Slides

It’s pretty much a no-brainer to create slides that are both visually appealing and easy to digest using your brand’s visual identity.

Use high-quality images, graphics, and infographics that sport your brand colors. Balance text with visuals to avoid overwhelming your audience.

#5. Incorporate Storytelling

Take them on a journey!  

Engage your audience by weaving storytelling elements throughout your deck design.

Use your brand voice to share anecdotes, lighthearted humor if appropriate, case studies, and testimonials that demonstrate your brand's impact to create an emotional connection with your audience.

#6. Maintain Brand Consistency

Ensure that your branding deck fits with your company's other marketing materials, such as your website, social media, and print collateral.

Branding is a game of consistency that provides the audience with a noticeably similar experience from internal documents to external communication.

Although the brand deck may or may not be seen by external stakeholders, it’s critical that this consistency starts from within. 

#7. Refine & Iterate

Review your branding deck for clarity, consistency, and impact. 

Seek feedback from team members, stakeholders, or mentors to identify areas for improvement. It’s going to be a work in progress, too, adapting as your brand evolves and grows.

As your brand and business evolves, your brand deck should too.

Resources To Build Your Brand Deck Template

We all love a free resource! Thankfully, there’s plenty available to help you in your creation of a brand deck.

With these online tools, you can make a great start without committing to added expenses for popular SaaS tools, such as Photoshop.  To help you get started on your branding journey, try these out:

Pro Brand Builder : Your brand deck shouldn’t be thrown together willy nilly and if you’ve taken the time and attention to engage a solid agency or freelancer to develop your brand, then providing you with a branding deck to guide you will be their bread and butter.

Adobe Creative Suite : If you have a professional in-house, they should have the chops to create your branding deck to guide the rest of the team.

Canva is extremely popular among professional and beginner designers alike. The platform offers a wide range of customizable templates for presentations, social media, infographics, and more.

Google Slides is super easy to use and provides various presentation templates that you can easily edit and share with your team.

PowerPoint remains popular. Microsoft's popular presentation software offers a variety of free templates suitable for brand decks. You can use a Powerpoint template to create an engaging branding deck. 

Over To You

Creating a well-designed, impactful branding deck is essential for any company looking to establish a strong, consistent brand identity.

By understanding the key elements of a branding deck and following the steps outlined in this guide, you'll be well on your way to crafting a captivating brand story and a cohesive brand image that can give your whole brand direction.

Remember, a great brand deck needs to tick boxes to look good, but there has to be substance. It should be more than just a professional, slick presentation.

It should clearly communicate your brand's essence and values, playing its part in your brand story in a way that forges an emotional connection with the audience.

Even if you already have a brand deck, you should review it regularly and update it as your own brand evolves.

1. How long should a branding deck be?

There's no set length for a branding deck, but it should be concise and visually engaging. Condensing big ideas into bite-sized chinks is always advisable. Aim for 10-20 slides, focusing on key elements like brand story, values, and positioning.

2. How often should I update my branding deck?

Update your branding deck whenever significant changes occur in your brand identity or offerings. Regular reviews can also help ensure your branding remains fresh and relevant.

3. How can I make my branding deck visually appealing?

Use a consistent color palette, typeface, typography, and design elements that align with your brand identity to create a visually appealing brand deck.

4. How much does it cost to create a branding deck?

The cost of creating a branding deck varies depending on the software you use and whether you hire a professional designer. However, using free templates and resources where possible can help minimize expenses.

5. Can I use my branding deck in my marketing materials?

Absolutely! Your branding deck serves as a kind of blueprint and a reference for your marketing materials, ensuring consistency in design and messaging across all platforms.

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Top 25 Branding and Brand Management PowerPoint Templates to Create a Unique Brand Identity!

Deepali Khatri

Brand – includes developing a promise, making the promise and maintaining that promise.

Your brand is a promise to your customers. It is the sum total of the experience and knowledge they get from your product. Your brand is a living identity that helps your business flourish.

Creating a brand is not enough. As your business grows, succeeds and changes, your brand must be capable of adapting to these changes. This is why, we have created the below-shown branding and brand management PowerPoint Slides so that you develop a powerful strategy to make your brand relevant in the market.

These professionally designed PowerPoint slides will let you influence your target market and build relations with customers and partners.

So, to assist you with the basic tools of brand management, we equip you with these predeveloped branding and brand management PowerPoint templates to manage and maintain your brand.

Brand Management PowerPoint Presentation Slides-1

Get this Brand Management PowerPoint Slide

The above-shown PowerPoint slide is a perfect tool to represent your brand, plan and its strategy. This is a complete deck including 63 slides in it which can be used by the marketing team to explain the details of brand management. Showcase the techniques to increase the perceived value of a product. Develop a long term plan for the successful development of the brand. One can incorporate these slides to improve the performance of your brand.

Brand Management PPT Summary-2

Incorporate this Readymade Brand Management PowerPoint Slide

This brand management PowerPoint slide will help you maintain the brand value of your product. To convert prospects into your consumers, you must increase your brand value and this can be easily done using this professionally designed PowerPoint slide. Demonstrate the four major factors or elements that will attract customers towards your brand and will generate high revenue.

Strategic Brand Development Marketing And Management Process PowerPoint Presentation With Slides-3

Download this Brand Development PowerPoint Slide Design

This predeveloped 58 slides strategic brand development PowerPoint deck will help you in strengthening your brand. This is a complete deck that has all the essential slides beginning from what is brand, brand equity, branding approach, target market, market size, market trends, competitive analysis. This amazingly designed PowerPoint template will let you make plans for maintaining the quality and consumer trust of a brand. The entire process of brand development can also be showcased using this readymade PowerPoint template.

Brand Management Strategy PowerPoint Slide-4

Download this Brand Management Strategy PowerPoint Slide

This readily available brand management strategy PowerPoint template has been designed by our professionals to showcase the strategies framed for brand management. Devise various tactics and strategies including the marketing program investment, customer mindset, market performance and shareholders value. This template will enable you to throw light on the importance of framing a perfect strategy for product promotion.

Branding PowerPoint Presentation Slides-5

Download this Branding PowerPoint Slide Show

Highlight various aspects of branding easily using this readily available branding PowerPoint slide. This is a complete deck consisting of 75 slides and templates that can be used to showcase your business focus, need for the new product, strategic brand positioning, brand development, brand positioning, brand communication, etc. If you are planning to deliver a presentation on company branding, brand awareness, and other branding topics, then this template will serve all such purposes.

Brand Emotion PowerPoint Shapes-6

Download this Professionally Curated Brand Emotion PowerPoint Layout

This brand emotion PowerPoint template can be used to build a relationship between a consumer and a product. This amazingly designed PowerPoint slide can be used to create content that appeals to the consumer emotional needs and feelings. These days people make decisions based on their emotional feelings. Evoke their emotions taking the advantage of this brand emotion PowerPoint Layout.

Branding Vision The Touch PPT Icons Graphics-7

Get this Branding Vision Touch PowerPoint Template

Showcase the ideas behind your brand and your vision for the future. Highlighting the brand vision using this amazingly designed PowerPoint slide will support your business strategy and will differentiate your brand from competitors. Present the 4 major components of your brand vision using this predesigned brand vision PowerPoint slide.

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Brand communication is an important part and tool of brand management. This predeveloped PowerPoint template will help you inform and persuade the stakeholders about the brand and its fundamentals. This PPT slide will also help you elucidate your brand communication strategy. Add your company’s name in the text place holder and remind the consumers of your brand using this predeveloped PowerPoint slide show.

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One of the most important parts of the marketing plan is brand positioning. Devise strategies to create a memorable impression of your brand in the minds of your customers and present the developed strategies taking the assistance of this brand positioning PowerPoint slide. This is a complete deck consisting of 36 slides including the positioning strategy, brand positioning framework, brand worksheet, segmentation and targeting, and other slides related to brand positioning that can be used to make a distinct place of your brand in the minds of the customers.

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Create a positive perception of your company’s brand and showcase the unique identity of your product with this company branding PowerPoint template. Our designers at SlideTeam have curated this set of layouts like positioning strategy, brand positioning, brand positioning framework and model. Building a brand helps you create trust with your target consumers and this can be done using this creative PowerPoint slide design. Create an impressive presentation that can streamline your branding process by incorporating the above-shown template.

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Increase your company’s growth by boosting up your brand using this strategic brand development plan PowerPoint slide design. This is a complete deck consisting of 80 slides that will assist you in creating a strategic plan for developing your brand. The slide can be incorporated to present the entire experience your prospects will have with your company. This will help you define what you stand for, what promises you make, and the personality you convey. It can be used for brand licensing, brand awareness, brand promotion, and brand selling.

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Talk about the steps involved in the branding process using this brand development process PowerPoint template. The above shown PowerPoint template will help in building brand equity in the consumer’s mind. This template will help you in creating brand awareness amongst the people you want. This is a complete deck consisting of 80 slides which will assist you in showing everything related to your brand including what a brand is, branding approach, understanding the target market, different segmentation, success factors, etc.

Brand Essence Pyramid PowerPoint Guide-13

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Highlight the intangible attributes of your brand with this brand essence pyramid PowerPoint template. The above-shown slide showcases a pyramid that focuses on the different characteristics of a brand. Guide your staff members how they can take the assistance of this readymade PPT template to showcase the rational and the emotional appeal for popularizing their brand. This slide can be used by the managers, marketers and sales personnel for creating a long-lasting impression in the minds of the customers.

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Incorporate the slide to highlight the core characteristics of your brand. The PowerPoint template will help you make a distinctive position in the competitive market. Depict various approaches that can help in maximizing the brand’s value. Consultants, marketers and managers can take the assistance of this readymade PowerPoint template to make the audience aware about the basic elements of brand essence and brand positioning. Help people in identifying the unique components of the brand using this template.

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Talk about the benefits, values and experience that customers will get by making use of your brand. Showcase how the attributes of your brand are different from that of your competitors. Discuss the components of brand positioning matrix and develop a strong relationship between the brand promise and brand experience. Employ this PPT layout to educate the colleagues about the essential methodologies of product positioning.

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Incorporate this brand essence wheel PowerPoint template to showcase the rational and the emotional benefits that one can avail from your product or brand. Emphasize on the core brand strategy using this predeveloped PowerPoint slide show. Depict the core characteristics that defines your brand and separates your brand from that of your competitors. Present five unique features of your product or brand using this creatively designed brand essence PowerPoint slide design.

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Every brand has various elements that include its brand name, logo, slogan, tagline, colour pattern, characters, etc. You can use this predeveloped template to showcase all such elements of your brand. This will help you in creating a strong brand identity and create brand awareness. This template can be customized as per the requirements of your brand.

Brand Promotion PowerPoint Presentation Slides-18

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The above-shown template is a complete deck of 26 slides to assist you in increasing the brand awareness, creating interest, and for generating sales and revenue from your brand. The template consists of various internal and external promotion channels that can be used to increase the reach of your brand. Make marketing professionals aware of promotion channels such as earned media, owned media, paid media, etc.

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An effective business plan will help you position your brand with ease. Communicate your brand mission statement, brand identity, brand vision, and many more things to the stakeholders. Create an accurate budget plan for branding and for promoting your brand using this PowerPoint slide show. Conduct a comparative analysis of your brand and its attributes with your competitors brand with a predeveloped side in this deck. This complete deck consists of 75 slides and includes almost all the topics that will assist you in formulating plans for your brand.

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This engaging content ready PowerPoint template makes consumer aware of your offer. The slide can be used for showcasing the importance and objectives of brand communication. The value of the brand increases or decreases by its communication and this slide is a perfect tool for communicating the effectiveness of your brand.

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This beautifully designed PowerPoint slide design will help you create a long term plan for the development of successful product. We have curated a complete deck consisting of 32 slides for your brand promotion. Acquaint your team members with the promotional tools and channels that will help you reach your customers. Create a report on the overall cost of customer acquisition using this predesigned PowerPoint slide design.

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This brand evolution PowerPoint presentation slide consists of 6 stages including existing brand, extension brand promotion, product launch, product development, etc. This PowerPoint layout is a perfect tool to give proper descriptions of your product and will help you in boosting your marketing strategies, brand equity and the quality of the product.

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This PPT slide is a perfect tool to depict the value of your brand that is perceived by the customers. You can also showcase various factors that affects your brand value like advertising message, market research, market share, competitiveness. Talk about how much people are aware of your brand and are associated with the product.

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Determine the quality of your brand and compute the difference between the perceived and actual brand quality. This slide design can be used by the top managers, decision-makers, and quality managers who are responsible for maintaining the quality standards of your brand. Specify some reasons why the consumers should buy your brand. Mention your product price and showcase how your brand is different from others.

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Help customers recall your brand taking the assistance of this readymade brand awareness PowerPoint slide show. Present the five stages of brand awareness and showcase to which extent the consumers are aware of your brand. This pyramid is a framework to answer all the questions related to the brand.

So, choose from the above-shown branding and brand management PowerPoint templates and create a unique identity of your brand.

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What Is The Importance Of Branding In Presentations?

Table of contents.

If you’ve ever questioned the importance of brand or the impact brand identity can have, just look at some of the most iconic brands in existence: Apple, Google, Coca Cola, Pixar – the list continues.

Branding goes beyond just what we see, it’s that experience we feel, it’s the message we are told. But more imp ortantly, it’s how often we are told it.

In this article we explore how a successful brand will incorporate brand identity throughout all of their marketing materials, specifically presentations, to maintain a consistent and solid brand presence.

What Is A Brand Or Brand Identity?

In a nutshell you can break it down like this:

Brand – The meaning that people attach to your product, service or business

Branding – The management of a brand’s meaning

Both are critical components of a business presentation. You want to make sure the meaning is captured and the way you do it is by enforcing your brand standards guide. Fortunately, we’ve worked with company branding of all sizes. You should check out some of our most recent projects:

Why Is Your Companies Brand Image So Important?

Let’s start with a quote from British Business Magnate, Richard Branson:

"The way a company brands itself is everything.... It will ultimately decide whether a business survives." Sir Richard Branson

It’s how the world sees you. Potential customers, potential clients, potential investors align themselves in what a brand stands for. Brand perception is what can make or break a business. Which is why it’s of critical importance that visual brand guidelines, brand voice and brand colors are “On Brand”, no matter the medium in which the are delivered.

Below are a few examples of the impact successfully branded presentations can have:

Differentiates You From The Rest

Branding your presentations has one very clear and obvious benefit, it distinguishes your presentation from a competitors. Potential customers consume multiple business presentations, so being unique and standing out from the crowd is critical in making an impression.

In the creative space it’s common that design trends are frequently used, so it’s important to incorporate branding. Your logo and brand identity will shine through making your presentation, and ultimately the message consumed by your audience more memorable.

Establishes Credibility & Quality

When presenting if your audience doesn’t see you as anything other than confident and professional, you’ve lost your credibility.

Effort is something that does not go unnoticed and your audience will appreciate it, but more importantly, remember. You need an awesome presentation design combined with the incorporation of your brand identity to pass as the real deal.

Brand Guidelines Help Keep Your Brand Messaging Consistent

Consistency is a critical factor when helping to maintain a strong brand presence. Whether it’s your branded presentation, branded social media posts/channels, newsletters, print materials, digital assets, whatever the channel/platform.

A Brand’s commitment to delivering the same message to its target audience no mater where it is used leaves little room for ambiguity. This is a key factor in building brand loyalty and helping to make an emotional bond between company and consumer.

Brand Recognition Can Make Your Presentation More Memorable

If this isn’t your first rodeo and your brand has been around, that recognition in your presentation plays a crucial role in connecting with your audience on an emotional level. It may take them back to a childhood memory or something that impacted their lives at some point.

If you’re a startup and getting yourself off the ground, this is the perfect time to start building your brands trust. You have a long road ahead, but if you start as you mean to go on, you’ll get there.

How Do You Carry Your Brand Through A Presentation?

Brand standards guidelines, it’s that simple. Many businesses recognize the importance of brand consistency and have a set of guidelines in which their brand identity can be used. The use of color scheme, fonts, visual elements are defined within this document so the brand consistently is delivered.

At Presentation Geeks, we’ve delivered branded presentations for businesses of all sizes using their brand standards guides, and some of them are more complicated than you’d think!

If you want to talk about it, we’re here to help.

Here's What You Should Have A Branded Presentation Template At The Ready

You don’t just want to make a good first impression, you want to leave a lasting impression. Having a customized, branded presentation ready to populate helps you in the following ways:

It saves you time – All you need to do is update the content

It saves you money – Some of our presentations have lasted clients years. On the flip side, it makes it so much quicker and easier if you’re not a designer yourself.

When the worlds leading food and beverage company PepsiCo. came to us for help we knew we had to jump onboard. For this presentation we designed a modern slide layout immersed with subtle (…well not so subtle) animation to create slides focused on engaging their audience. Enjoy!

See our latest review from another very happy client Stephanie Stephens:

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Brand awareness isn’t worth the exposure if it’s not communicating your core purpose.

Wrapping It Up On Having Branding In Presentations

OK, we’re biased, but having a professional, branded presentation or pitch deck will help your business growth. The points we’ve discussed above illustrate that. Detail does not go unnoticed.

All you need now is someone to provide you with a world class presentation design to support the excellence you’ve already created in building your brand to this point.

Are You In Need Of An Outstanding Branded Presentation That Will Last? You're In The Right Place.

If you’re looking for a world class presentation design that follows your brand guidelines to the letter , you need to contact us today!

Our presentations will help you close more deals and win more business, so you should consider hiring the help of the Presentation Geeks. Our team of expert presentation designers and dedicated Account Managers will help work with you to develop an a presentation that will blow you away.

Author:  Content Team

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Become a Master in Brand Presentation

Table of contents.

• w, don’t just tell : Use mockups and real-world examples to show your brand in action.

Examples of brands with great presentations include Apple, Coca-Cola, and Nike. Their presentations exude their brand personality and adhere strictly to their brand guidelines, creating a strong, unforgettable brand identity.

Benefits of Presenting Your Brand

• Brand Recognition : Presenting your brand consistently across all platforms enhances brand recognition, making it easy for your target audience to remember and identify your brand.
• Trust and Credibility : A professional brand presentation builds trust and credibility with your audience, potentially leading to increased customer loyalty and brand advocacy.
• Clarity and Understanding : A comprehensive brand presentation clarifies your brand’s mission, vision, values, and personality, promoting a better understanding among stakeholders and customers.
• Differentiation : A well-crafted brand presentation helps differentiate your brand in a saturated market, setting you apart from competitors.
• Consistency : A thorough brand presentation ensures that all your marketing efforts and communications are consistent and on-brand, fostering a unified brand image.

Importance of Presenting Your Brand in a Professional Manner

Presenting your brand professionally is crucial as it reflects the quality and reliability of your business. A professional brand presentation:

• Enhances Perceived Value : It communicates to your audience that you take your business seriously and enhances the perceived value of your products or services.
• Increases Trust : A professionally presented brand inspires trust and confidence in your audience, which can positively affect your business relationships and transactions.
• Supports Reputation : Professional brand presentation protects and supports your business’s reputation, reinforcing positive impressions of your brand.

Examples of Brands with Great Presentations

• Apple : Apple’s brand presentations are clean, sleek, and minimalistic, mirroring their product design philosophy. They use simple layouts, visually appealing graphics, and consistent brand colors to create a memorable and impactful presentation.
• Nike : Nike’s presentations capture their brand’s energetic, inspirational ethos. With powerful imagery and a bold color palette, they expertly showcase their brand identity.
• Coca-Cola : Coca-Cola’s presentations effectively convey their brand’s personality – fun, refreshing, and universally appealing. Their use of vibrant brand colors, dynamic fonts, and engaging visuals are a testament to their iconic brand.
• Airbnb : Airbnb’s presentations are known for their engaging storytelling and friendly brand voice, combined with appealing visuals that reinforce their brand’s commitment to creating a sense of belonging.
• Tesla : Tesla’s presentations are innovative and forward-thinking, reflecting their brand’s mission. They employ sleek layouts, futuristic designs, and clear messaging to communicate their vision effectively.

Top 8 Software/Apps for Brand Presentation

• Powerpoint : This Microsoft product offers robust presentation capabilities, a vast array of templates, and seamless integrations.
• Google Slides : A cloud-based presentation tool that allows real-time collaboration, and access from any device.
• Keynote : Apple’s presentation software, known for its sleek designs and smooth transitions.
• Canva : It offers a wide range of templates, including brand presentation templates and social media graphics.
• Prezi : Known for its zoomable canvas, it provides a unique, non-linear presentation experience.
• Adobe Spark : This tool lets you create visually appealing presentations with its vast collection of designs, fonts, and layouts.
• Venngage : Offers professional templates for infographics, reports, and presentations, including brand presentations.
• Slides.com : A web-based tool offering sleek, modern designs and interactive features for engaging presentations.
• Previous Everything to Know About the StoryBrand Framework and Creator, Donald Miller
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Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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Personal Branding

Personal branding presentation, free google slides theme and powerpoint template.

Building an exceptional personal brand helps you to differentiate yourself from your competition. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Be the next biggest influencer!

It’s all in your brand. We use an amber yellow to convey positivity in this personal branding template. The layout of each slide is well-positioned with plenty of pictures so that its contents are easy to consume and provides a modern and sophisticated look to the presentation. A handwriting font is used to add a more personal touch and the combination of pictures, icons, graphics, and text gives you plenty of room to play around with different elements. Are you ready to rock on social media?

Features of this template

• A stimulating yellow and white design that exudes confidence and energy
• 100% editable and easy to modify
• 28 different slides to impress your audience
• Available in five colors: orange, green, purple, pink, and blue
• Contains easy-to-edit graphics, maps and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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News from the University of Wisconsin-Milwaukee

Presentations on UWM’s new brand personality are April 9 and 10

All UWM faculty and staff are invited to presentations on UWM’s new brand personality.

The Division of Marketing, Communications & University Relations has partnered with Carnegie Dartlet on a refresh of the UWM brand. In December, about 100 faculty, staff and students provided input on UWM’s brand personality during on-campus workshops. Four hundred more provided feedback via an online survey. Carnegie used this information to develop UWM’s personality, which will serve as a foundation for marketing and communication efforts campus-wide.

Carnegie will do three presentations on the brand personality on April 9 and 10. The information will be the same in all three presentations, so faculty and staff only need to attend one. The sessions will be:

• 9-10 a.m. Tuesday, April 9 , UWM Student Union, Fireside Lounge
• 1-2 p.m. Tuesday, April 9 , Fireside Lounge
• 9-10 a.m. Wednesday, April 10 , Fireside Lounge

No registration is required. The presentations will be in person, with no remote option. However, one session will be recorded for viewing at a later date.

Contact Chief Marketing Officer Michelle Johnson at [email protected] with questions or to request access to the recorded session.

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