business plan confidence level

Confidence Level for Business Applications: Determining the Right Threshold

Updated: July 6, 2023 by Ken Feldman

business plan confidence level

If you collect all the possible process data that exists, you should be 100% confident you will be able to say something about your process. But, once you start taking samples, your confidence will start to drop because of sampling error and random chance. Let’s explore how you can use confidence level to describe the probability you can be comfortable in saying something about your process.

Overview: What is a confidence level?

It is usually not practical to collect all your process data. Therefore, you will take samples. The confidence level will be the percent of time you would expect repeated samples to approximate the first sample if you used the sample sampling technique from the same population.

If your confidence level is 100%, you will be 100% confident that repeated samples will provide approximately the same results. A confidence level of 0% means you have no confidence repeated samples will provide the same results. In most business applications, you will strive for a 90%, 95% or 99% confidence level.

The selection of confidence level is important because it impacts your sample size and confidence interval . The more confident you want to be, the larger your sample size will need to be. Likewise, the more confident you want to be, the wider your confidence interval.

An industry example of confidence level

A warehouse manager was looking over some data regarding shipping efficiency. She had collected data for the past month and wanted to understand what range of values might she expect if she started to collect sample data over time. Her Black Belt (BB) explained the concept of confidence interval and level. Below are her calculations.

She used the following formula to calculate a confidence interval for her current data and assumed a 95% confidence level.

Confidence level

If the manager continued to collect data samples she could comfortably state she is 95% confident that 95% of future confidence intervals will contain the true population mean.

Frequently Asked Questions (FAQ) about confidence level

What is the difference between a confidence interval and confidence level.

A confidence interval is the range of values likely to contain a population parameter for a certain confidence level. It is calculated using the following formula:

Confidence Interval = (point estimate)  +/-  (critical value)*(standard error)

The confidence level is the percentage of all possible samples expected to include the true population parameter. The confidence level is used to select the appropriate critical value to use in the confidence interval formula.

What is a typical confidence level for business applications?

For critical applications, a 99% confidence level would be appropriate. For most other applications, 95% confidence would be acceptable and is often the default value used in most statistical software packages.

What does a confidence level mean?

A confidence level is the percentage of all possible samples expected to include the true population parameter. For example, assume multiple samples were selected from the same population, and a confidence interval was computed for each sample. A 95% confidence level would imply that 95% of the confidence intervals would include the true population parameter.

About the Author

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Ken Feldman

How to make a business plan

Strategic planning in Miro

Table of Contents

How to make a good business plan: step-by-step guide.

A business plan is a strategic roadmap used to navigate the challenging journey of entrepreneurship. It's the foundation upon which you build a successful business.

A well-crafted business plan can help you define your vision, clarify your goals, and identify potential problems before they arise.

But where do you start? How do you create a business plan that sets you up for success?

This article will explore the step-by-step process of creating a comprehensive business plan.

What is a business plan?

A business plan is a formal document that outlines a business's objectives, strategies, and operational procedures. It typically includes the following information about a company:

Products or services

Target market

Competitors

Marketing and sales strategies

Financial plan

Management team

A business plan serves as a roadmap for a company's success and provides a blueprint for its growth and development. It helps entrepreneurs and business owners organize their ideas, evaluate the feasibility, and identify potential challenges and opportunities.

As well as serving as a guide for business owners, a business plan can attract investors and secure funding. It demonstrates the company's understanding of the market, its ability to generate revenue and profits, and its strategy for managing risks and achieving success.

Business plan vs. business model canvas

A business plan may seem similar to a business model canvas, but each document serves a different purpose.

A business model canvas is a high-level overview that helps entrepreneurs and business owners quickly test and iterate their ideas. It is often a one-page document that briefly outlines the following:

Key partnerships

Key activities

Key propositions

Customer relationships

Customer segments

Key resources

Cost structure

Revenue streams

On the other hand, a Business Plan Template provides a more in-depth analysis of a company's strategy and operations. It is typically a lengthy document and requires significant time and effort to develop.

A business model shouldn’t replace a business plan, and vice versa. Business owners should lay the foundations and visually capture the most important information with a Business Model Canvas Template . Because this is a fast and efficient way to communicate a business idea, a business model canvas is a good starting point before developing a more comprehensive business plan.

A business plan can aim to secure funding from investors or lenders, while a business model canvas communicates a business idea to potential customers or partners.

Why is a business plan important?

A business plan is crucial for any entrepreneur or business owner wanting to increase their chances of success.

Here are some of the many benefits of having a thorough business plan.

Helps to define the business goals and objectives

A business plan encourages you to think critically about your goals and objectives. Doing so lets you clearly understand what you want to achieve and how you plan to get there.

A well-defined set of goals, objectives, and key results also provides a sense of direction and purpose, which helps keep business owners focused and motivated.

Guides decision-making

A business plan requires you to consider different scenarios and potential problems that may arise in your business. This awareness allows you to devise strategies to deal with these issues and avoid pitfalls.

With a clear plan, entrepreneurs can make informed decisions aligning with their overall business goals and objectives. This helps reduce the risk of making costly mistakes and ensures they make decisions with long-term success in mind.

Attracts investors and secures funding

Investors and lenders often require a business plan before considering investing in your business. A document that outlines the company's goals, objectives, and financial forecasts can help instill confidence in potential investors and lenders.

A well-written business plan demonstrates that you have thoroughly thought through your business idea and have a solid plan for success.

Identifies potential challenges and risks

A business plan requires entrepreneurs to consider potential challenges and risks that could impact their business. For example:

Is there enough demand for my product or service?

Will I have enough capital to start my business?

Is the market oversaturated with too many competitors?

What will happen if my marketing strategy is ineffective?

By identifying these potential challenges, entrepreneurs can develop strategies to mitigate risks and overcome challenges. This can reduce the likelihood of costly mistakes and ensure the business is well-positioned to take on any challenges.

Provides a basis for measuring success

A business plan serves as a framework for measuring success by providing clear goals and financial projections . Entrepreneurs can regularly refer to the original business plan as a benchmark to measure progress. By comparing the current business position to initial forecasts, business owners can answer questions such as:

Are we where we want to be at this point?

Did we achieve our goals?

If not, why not, and what do we need to do?

After assessing whether the business is meeting its objectives or falling short, business owners can adjust their strategies as needed.

How to make a business plan step by step

The steps below will guide you through the process of creating a business plan and what key components you need to include.

1. Create an executive summary

Start with a brief overview of your entire plan. The executive summary should cover your business plan's main points and key takeaways.

Keep your executive summary concise and clear with the Executive Summary Template . The simple design helps readers understand the crux of your business plan without reading the entire document.

2. Write your company description

Provide a detailed explanation of your company. Include information on what your company does, the mission statement, and your vision for the future.

Provide additional background information on the history of your company, the founders, and any notable achievements or milestones.

3. Conduct a market analysis

Conduct an in-depth analysis of your industry, competitors, and target market. This is best done with a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Next, identify your target market's needs, demographics, and behaviors.

Use the Competitive Analysis Template to brainstorm answers to simple questions like:

What does the current market look like?

Who are your competitors?

What are they offering?

What will give you a competitive advantage?

Who is your target market?

What are they looking for and why?

How will your product or service satisfy a need?

These questions should give you valuable insights into the current market and where your business stands.

4. Describe your products and services

Provide detailed information about your products and services. This includes pricing information, product features, and any unique selling points.

Use the Product/Market Fit Template to explain how your products meet the needs of your target market. Describe what sets them apart from the competition.

5. Design a marketing and sales strategy

Outline how you plan to promote and sell your products. Your marketing strategy and sales strategy should include information about your:

Pricing strategy

Advertising and promotional tactics

Sales channels

The Go to Market Strategy Template is a great way to visually map how you plan to launch your product or service in a new or existing market.

6. Determine budget and financial projections

Document detailed information on your business’ finances. Describe the current financial position of the company and how you expect the finances to play out.

Some details to include in this section are:

Startup costs

Revenue projections

Profit and loss statement

Funding you have received or plan to receive

Strategy for raising funds

7. Set the organization and management structure

Define how your company is structured and who will be responsible for each aspect of the business. Use the Business Organizational Chart Template to visually map the company’s teams, roles, and hierarchy.

As well as the organization and management structure, discuss the legal structure of your business. Clarify whether your business is a corporation, partnership, sole proprietorship, or LLC.

8. Make an action plan

At this point in your business plan, you’ve described what you’re aiming for. But how are you going to get there? The Action Plan Template describes the following steps to move your business plan forward. Outline the next steps you plan to take to bring your business plan to fruition.

Types of business plans

Several types of business plans cater to different purposes and stages of a company's lifecycle. Here are some of the most common types of business plans.

Startup business plan

A startup business plan is typically an entrepreneur's first business plan. This document helps entrepreneurs articulate their business idea when starting a new business.

Not sure how to make a business plan for a startup? It’s pretty similar to a regular business plan, except the primary purpose of a startup business plan is to convince investors to provide funding for the business. A startup business plan also outlines the potential target market, product/service offering, marketing plan, and financial projections.

Strategic business plan

A strategic business plan is a long-term plan that outlines a company's overall strategy, objectives, and tactics. This type of strategic plan focuses on the big picture and helps business owners set goals and priorities and measure progress.

The primary purpose of a strategic business plan is to provide direction and guidance to the company's management team and stakeholders. The plan typically covers a period of three to five years.

Operational business plan

An operational business plan is a detailed document that outlines the day-to-day operations of a business. It focuses on the specific activities and processes required to run the business, such as:

Organizational structure

Staffing plan

Production plan

Quality control

Inventory management

Supply chain

The primary purpose of an operational business plan is to ensure that the business runs efficiently and effectively. It helps business owners manage their resources, track their performance, and identify areas for improvement.

Growth-business plan

A growth-business plan is a strategic plan that outlines how a company plans to expand its business. It helps business owners identify new market opportunities and increase revenue and profitability. The primary purpose of a growth-business plan is to provide a roadmap for the company's expansion and growth.

The 3 Horizons of Growth Template is a great tool to identify new areas of growth. This framework categorizes growth opportunities into three categories: Horizon 1 (core business), Horizon 2 (emerging business), and Horizon 3 (potential business).

One-page business plan

A one-page business plan is a condensed version of a full business plan that focuses on the most critical aspects of a business. It’s a great tool for entrepreneurs who want to quickly communicate their business idea to potential investors, partners, or employees.

A one-page business plan typically includes sections such as business concept, value proposition, revenue streams, and cost structure.

Best practices for how to make a good business plan

Here are some additional tips for creating a business plan:

Use a template

A template can help you organize your thoughts and effectively communicate your business ideas and strategies. Starting with a template can also save you time and effort when formatting your plan.

Miro’s extensive library of customizable templates includes all the necessary sections for a comprehensive business plan. With our templates, you can confidently present your business plans to stakeholders and investors.

Be practical

Avoid overestimating revenue projections or underestimating expenses. Your business plan should be grounded in practical realities like your budget, resources, and capabilities.

Be specific

Provide as much detail as possible in your business plan. A specific plan is easier to execute because it provides clear guidance on what needs to be done and how. Without specific details, your plan may be too broad or vague, making it difficult to know where to start or how to measure success.

Be thorough with your research

Conduct thorough research to fully understand the market, your competitors, and your target audience . By conducting thorough research, you can identify potential risks and challenges your business may face and develop strategies to mitigate them.

Get input from others

It can be easy to become overly focused on your vision and ideas, leading to tunnel vision and a lack of objectivity. By seeking input from others, you can identify potential opportunities you may have overlooked.

Review and revise regularly

A business plan is a living document. You should update it regularly to reflect market, industry, and business changes. Set aside time for regular reviews and revisions to ensure your plan remains relevant and effective.

Create a winning business plan to chart your path to success

Starting or growing a business can be challenging, but it doesn't have to be. Whether you're a seasoned entrepreneur or just starting, a well-written business plan can make or break your business’ success.

The purpose of a business plan is more than just to secure funding and attract investors. It also serves as a roadmap for achieving your business goals and realizing your vision. With the right mindset, tools, and strategies, you can develop a visually appealing, persuasive business plan.

Ready to make an effective business plan that works for you? Check out our library of ready-made strategy and planning templates and chart your path to success.

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  • Knowledge Base
  • Understanding Confidence Intervals | Easy Examples & Formulas

Understanding Confidence Intervals | Easy Examples & Formulas

Published on August 7, 2020 by Rebecca Bevans . Revised on June 22, 2023.

When you make an estimate in statistics, whether it is a summary statistic or a test statistic , there is always uncertainty around that estimate because the number is based on a sample of the population you are studying.

The confidence interval is the range of values that you expect your estimate to fall between a certain percentage of the time if you run your experiment again or re-sample the population in the same way.

The confidence level is the percentage of times you expect to reproduce an estimate between the upper and lower bounds of the confidence interval, and is set by the alpha value .

Table of contents

What exactly is a confidence interval, calculating a confidence interval: what you need to know, confidence interval for the mean of normally-distributed data, confidence interval for proportions, confidence interval for non-normally distributed data, reporting confidence intervals, caution when using confidence intervals, other interesting articles, frequently asked questions about confidence intervals.

A confidence interval is the mean of your estimate plus and minus the variation in that estimate. This is the range of values you expect your estimate to fall between if you redo your test, within a certain level of confidence.

Confidence , in statistics, is another way to describe probability. For example, if you construct a confidence interval with a 95% confidence level, you are confident that 95 out of 100 times the estimate will fall between the upper and lower values specified by the confidence interval.

Your desired confidence level is usually one minus the alpha (α) value you used in your statistical test :

Confidence level = 1 − a

So if you use an alpha value of p < 0.05 for statistical significance , then your confidence level would be 1 − 0.05 = 0.95, or 95%.

When do you use confidence intervals?

You can calculate confidence intervals for many kinds of statistical estimates, including:

  • Proportions
  • Population means
  • Differences between population means or proportions
  • Estimates of variation among groups

These are all point estimates, and don’t give any information about the variation around the number. Confidence intervals are useful for communicating the variation around a point estimate.

However, the British people surveyed had a wide variation in the number of hours watched, while the Americans all watched similar amounts.

Even though both groups have the same point estimate (average number of hours watched), the British estimate will have a wider confidence interval than the American estimate because there is more variation in the data.

Variation around an estimate

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Most statistical programs will include the confidence interval of the estimate when you run a statistical test.

If you want to calculate a confidence interval on your own, you need to know:

  • The point estimate you are constructing the confidence interval for
  • The critical values for the test statistic
  • The standard deviation of the sample
  • The sample size

Once you know each of these components, you can calculate the confidence interval for your estimate by plugging them into the confidence interval formula that corresponds to your data.

Point estimate

The point estimate of your confidence interval will be whatever statistical estimate you are making (e.g., population mean , the difference between population means, proportions, variation among groups).

Finding the critical value

Critical values tell you how many standard deviations away from the mean you need to go in order to reach the desired confidence level for your confidence interval.

There are three steps to find the critical value.

  • Choose your alpha (α) value.

The alpha value is the probability threshold for statistical significance . The most common alpha value is p = 0.05, but 0.1, 0.01, and even 0.001 are sometimes used. It’s best to look at the research papers published in your field to decide which alpha value to use.

  • Decide if you need a one-tailed interval or a two-tailed interval.

You will most likely use a two-tailed interval unless you are doing a one-tailed t test .

For a two-tailed interval, divide your alpha by two to get the alpha value for the upper and lower tails.

  • Look up the critical value that corresponds with the alpha value.

If your data follows a normal distribution , or if you have a large sample size ( n > 30) that is approximately normally distributed, you can use the z distribution to find your critical values.

For a z statistic, some of the most common values are shown in this table:

If you are using a small dataset (n ≤ 30) that is approximately normally distributed, use the t distribution instead.

The t distribution follows the same shape as the z distribution, but corrects for small sample sizes. For the t distribution, you need to know your degrees of freedom (sample size minus 1).

Check out this set of t tables to find your t statistic. We have included the confidence level and p values for both one-tailed and two-tailed tests to help you find the t value you need.

For normal distributions, like the t distribution and z distribution, the critical value is the same on either side of the mean.

For a two-tailed 95% confidence interval, the alpha value is 0.025, and the corresponding critical value is 1.96.

Finding the standard deviation

Most statistical software will have a built-in function to calculate your standard deviation, but to find it by hand you can first find your sample variance, then take the square root to get the standard deviation.

  • Find the sample variance

Sample variance is defined as the sum of squared differences from the mean, also known as the mean-squared-error (MSE):

s^2 = {\sum}^n _{i=1} {\frac {(Xi - \bar{X})^2}{n-1}}

To find the MSE, subtract your sample mean from each value in the dataset, square the resulting number, and divide that number by n − 1 (sample size minus 1).

Then add up all of these numbers to get your total sample variance ( s 2 ). For larger sample sets, it’s easiest to do this in Excel.

  • Find the standard deviation.

The standard deviation of your estimate ( s ) is equal to the square root of the sample variance/sample error ( s 2 ):

s = \sqrt{(s^2)}

  • 10 for the GB estimate.
  • 5 for the USA estimate.

Sample size

The sample size is the number of observations in your data set.

Normally-distributed data forms a bell shape when plotted on a graph, with the sample mean in the middle and the rest of the data distributed fairly evenly on either side of the mean.

The confidence interval for data which follows a standard normal distribution is:

CI = \bar{X} \pm Z^* \frac {\sigma}{\sqrt{n}}

  • CI = the confidence interval
  • X̄ = the population mean
  • Z* = the critical value of the z distribution
  • σ = the population standard deviation
  • √n = the square root of the population size

The confidence interval for the t distribution follows the same formula, but replaces the Z * with the t *.

In real life, you never know the true values for the population (unless you can do a complete census). Instead, we replace the population values with the values from our sample data, so the formula becomes:

CI = \hat{x} \pm Z^* \frac {s}{\sqrt{n}}

  • ˆx = the sample mean
  • s = the sample standard deviation

To calculate the 95% confidence interval, we can simply plug the values into the formula.

For the USA:

\begin{align*} CI &= 35 \pm 1.96 \dfrac{5}{\sqrt{100}} \\ &= 35 \pm 1.96(0.5) \\ &= 35 \pm 0.98 \end{align*}

So for the USA, the lower and upper bounds of the 95% confidence interval are 34.02 and 35.98.

\begin{align*} CI &= 35 \pm 1.96 \dfrac{10}{\sqrt{100}} \\ &= 35 \pm 1.96(1) \\ &= 35 \pm 1.96 \end{align*}

The confidence interval for a proportion follows the same pattern as the confidence interval for means, but place of the standard deviation you use the sample proportion times one minus the proportion:

CI = \hat{p} \pm Z^* \sqrt{\dfrac{{\hat{p}(1-\hat{p})}}{n}}

  • ˆp = the proportion in your sample (e.g. the proportion of respondents who said they watched any television at all)
  • Z*= the critical value of the z distribution
  • n = the sample size

To calculate a confidence interval around the mean of data that is not normally distributed, you have two choices:

  • You can find a distribution that matches the shape of your data and use that distribution to calculate the confidence interval.
  • You can perform a transformation on your data to make it fit a normal distribution, and then find the confidence interval for the transformed data.

Performing data transformations is very common in statistics, for example, when data follows a logarithmic curve but we want to use it alongside linear data. You just have to remember to do the reverse transformation on your data when you calculate the upper and lower bounds of the confidence interval.

Confidence intervals are sometimes reported in papers, though researchers more often report the standard deviation of their estimate.

If you are asked to report the confidence interval, you should include the upper and lower bounds of the confidence interval.

One place that confidence intervals are frequently used is in graphs. When showing the differences between groups, or plotting a linear regression, researchers will often include the confidence interval to give a visual representation of the variation around the estimate.

Confidence interval in a graph

Confidence intervals are sometimes interpreted as saying that the ‘true value’ of your estimate lies within the bounds of the confidence interval.

This is not the case. The confidence interval cannot tell you how likely it is that you found the true value of your statistical estimate because it is based on a sample, not on the whole population .

The confidence interval only tells you what range of values you can expect to find if you re-do your sampling or run your experiment again in the exact same way.

The more accurate your sampling plan, or the more realistic your experiment, the greater the chance that your confidence interval includes the true value of your estimate. But this accuracy is determined by your research methods, not by the statistics you do after you have collected the data!

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Descriptive statistics
  • Measures of central tendency
  • Correlation coefficient

Methodology

  • Cluster sampling
  • Stratified sampling
  • Types of interviews
  • Cohort study
  • Thematic analysis

Research bias

  • Implicit bias
  • Cognitive bias
  • Survivorship bias
  • Availability heuristic
  • Nonresponse bias
  • Regression to the mean

The confidence level is the percentage of times you expect to get close to the same estimate if you run your experiment again or resample the population in the same way.

The confidence interval consists of the upper and lower bounds of the estimate you expect to find at a given level of confidence.

For example, if you are estimating a 95% confidence interval around the mean proportion of female babies born every year based on a random sample of babies, you might find an upper bound of 0.56 and a lower bound of 0.48. These are the upper and lower bounds of the confidence interval. The confidence level is 95%.

To calculate the confidence interval , you need to know:

Then you can plug these components into the confidence interval formula that corresponds to your data. The formula depends on the type of estimate (e.g. a mean or a proportion) and on the distribution of your data.

The standard normal distribution , also called the z -distribution, is a special normal distribution where the mean is 0 and the standard deviation is 1.

Any normal distribution can be converted into the standard normal distribution by turning the individual values into z -scores. In a z -distribution, z -scores tell you how many standard deviations away from the mean each value lies.

The z -score and t -score (aka z -value and t -value) show how many standard deviations away from the mean of the distribution you are, assuming your data follow a z -distribution or a t -distribution .

These scores are used in statistical tests to show how far from the mean of the predicted distribution your statistical estimate is. If your test produces a z -score of 2.5, this means that your estimate is 2.5 standard deviations from the predicted mean.

The predicted mean and distribution of your estimate are generated by the null hypothesis of the statistical test you are using. The more standard deviations away from the predicted mean your estimate is, the less likely it is that the estimate could have occurred under the null hypothesis .

A critical value is the value of the test statistic which defines the upper and lower bounds of a confidence interval , or which defines the threshold of statistical significance in a statistical test. It describes how far from the mean of the distribution you have to go to cover a certain amount of the total variation in the data (i.e. 90%, 95%, 99%).

If you are constructing a 95% confidence interval and are using a threshold of statistical significance of p = 0.05, then your critical value will be identical in both cases.

If your confidence interval for a difference between groups includes zero, that means that if you run your experiment again you have a good chance of finding no difference between groups.

If your confidence interval for a correlation or regression includes zero, that means that if you run your experiment again there is a good chance of finding no correlation in your data.

In both of these cases, you will also find a high p -value when you run your statistical test, meaning that your results could have occurred under the null hypothesis of no relationship between variables or no difference between groups.

If you want to calculate a confidence interval around the mean of data that is not normally distributed , you have two choices:

  • Find a distribution that matches the shape of your data and use that distribution to calculate the confidence interval.
  • Perform a transformation on your data to make it fit a normal distribution, and then find the confidence interval for the transformed data.

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10 Confidence Intervals

Margo Bergman and Susan Dean

Confidence Intervals

business plan confidence level

Figure 1 : Have you ever wondered what the average number of M&Ms in a bag at the grocery store is? You can  use confidence intervals to answer this question. (credit: comedy_nose/flickr)

By the end of this chapter, the student should be able to:

  • Calculate and interpret confidence intervals for one population mean and one population proportion.
  • Interpret the student-t probability distribution as the sample size changes.
  • Discriminate between problems applying the normal and the student-t distributions.

Introduction

Suppose you were trying to determine the mean rent of a two-bedroom apartment in your town. You might look in the classified section of the newspaper, write down several rents listed, and average them together. You would have obtained a point estimate of the true mean. If you are trying to determine the percentage of times you make a basket when shooting a basketball, you might count the number of shots you make and divide that by the number of shots you attempted. In this case, you would have obtained a point estimate for the true proportion the parameter p in the binomial probability density function.

We use sample data to make generalizations about an unknown population. This part of statistics is called inferential statistics . The sample data help us to make an estimate of a population parameter . We realize that the point estimate is most likely not the exact value of the population parameter, but close to it. After calculating point estimates, we construct interval estimates, called confidence intervals. What statistics provides us beyond a simple average, or point estimate, is an estimate to which we can attach a probability of accuracy, what we will call a confidence level. We make inferences with a known level of probability.

In this chapter, you will learn to construct and interpret confidence intervals. You  will also learn a new distribution,       the Student’s-t, and how it is used with these intervals. Throughout the chapter, it is important to keep in mind that the confidence interval is a random variable. It is the population parameter that is fixed.

\bar{x}

A confidence interval is another type of estimate but, instead of being just one number, it is an interval of numbers. The interval of numbers is a range of values calculated from a given set of sample data. The confidence interval is likely to include the unknown population parameter.

\frac{\sigma}{\sqrt{n}}=\frac{1}{\sqrt{100}} = 0.1

We say that we are 95% confident that the unknown population mean number of songs downloaded from iTunes per month is between 1.8 and 2.2. The 95% confidence interval is (1.8, 2.2). Please note that we talked in terms of 95% confidence using the empirical rule. The empirical rule for two standard deviations is only approximately 95% of the probability  under the normal distribution. To be precise, two standard deviations under a normal distribution is actually 95.44% of the probability. To calculate the exact 95% confidence level we would use 1.96 standard deviations.

\bar{X}

A Confidence Interval for a Population Standard Deviation, Known or Large Sample Size

A confidence interval for a population mean with a known population standard deviation is based on the conclusion  that the sampling distribution of the sample means follow an approximately normal distribution.

Calculating the Confidence Interval

To construct a confidence interval estimate for an unknown population mean we need data from a random sample. The steps to construct and interpret the confidence interval are:

  • Find the Z-score that corresponds to the confidence level.
  • Calculate the error bound EBM.
  • Construct the confidence interval.
  • Write a sentence that interprets the estimate in the context of the situation in the problem. (Explain what the confidence interval means1 in the words of the problem.)

Finding the z -score for the Stated Confidence Level

\alpha

Calculating the Error Bound ( EBM )

Z_\alpha(\frac{\sigma}{\sqrt{n}})

Constructing the Confidence Interval

A good way to see the development of a confidence interval is to graphically depict the solution to a problem requesting   a confidence interval. This is presented in Figure 2 for the example in the introduction concerning the number of downloads from iTunes. That case was for a 95% confidence interval, but other levels of confidence could have just as easily been chosen depending on the need of the analyst. However, the level of confidence MUST be pre-set and not subject to revision as a result of the calculations.

business plan confidence level

For this example, let’s say we know that the actual population mean number of iTunes downloads is 2.1. The true population mean falls within the range of the 95% confidence interval. There is absolutely nothing to guarantee that this will happen. Further, if the true mean falls outside of the interval we will never know it. We must always remember that we will never ever know the true mean. Statistics simply allows us, with a given level of probability (confidence), to say that the true mean is within the range calculated. This is what we will call the “level of ignorance admitted”.

Changing the Confidence Level or Sample Size

Here again is the formula for a confidence interval for an unknown population mean assuming we know the population standard deviation:

Z_\alpha(\frac{\sigma}{\sqrt{n}})\leq\mu\leq\bar{X}+Z_\alpha(\frac{\sigma}{\sqrt{n}})

For a moment we should ask just what we desire in a confidence interval. Our goal was to estimate the population mean from a sample. We have forsaken the hope that we will ever find the true population mean, and population standard deviation for that matter, for any case except where we have an extremely small population and the cost of gathering the data of interest is very small. In all other cases we must rely on samples. We have the tools to provide a meaningful confidence interval with a given level of confidence, meaning a known probability of being wrong. By meaningful confidence interval we mean one that is useful.

Imagine that you are asked for a confidence interval for the ages of your classmates. You have taken a sample and find a mean of 19.8 years. You wish to be very confident so you report an interval between 9.8 years and 29.8 years. This interval would certainly contain the true population mean and have a very high confidence level. However, it hardly qualifies as meaningful. The very best confidence interval is narrow while having high confidence. There is a natural tension between these two goals. The higher the level of confidence the wider the confidence interval as the case of the students’ ages above. We can see this tension in the equation for the confidence interval:

Solution – Example 1

Z_{\frac{\alpha}{2}}

This can be found using a computer, or using a probability table for the standard normal distribution. Because the common levels of confidence in the social sciences are 90%, 95% and 99% it will not be long until you become familiar with the numbers , 1.645, 1.96, and 2.56.

(1.645)( \frac{3}{\sqrt{36}})

The 90% confidence interval is (67.1775, 68.8225).

Interpretation

  We estimate with 90% confidence that the true population mean exam score for all statistics students is between 67.18 and 68.82.

Find a 90% confidence interval for the true (population) mean of statistics exam scores.

Suppose we change the original problem in Example 1 by using a 95% confidence level. Find a 95% confidence interval for the true (population) mean statistics exam score.

business plan confidence level

CL = 0.95 so α = 1 – CL = 1 – 0.95 = 0.05

(1.96)( \frac{3}{\sqrt{36}})

The 95% confidence interval is (67.02, 68.98).

\leq\mu\leq

Notice that the EBM is larger for a 95% confidence level in the original problem. As a result, the confidence interval is larger.

Comparing the results

The 90% confidence interval is (67.18, 68.82). The 95% confidence interval is (67.02, 68.98). The 95% confidence interval is wider. If you look at the graphs, because the area 0.95 is larger than the area 0.90, it makes sense that the 95% confidence interval is wider. To be more confident that the confidence interval actually does contain the true value of the population mean for all statistics exam scores, the confidence interval necessarily needs to be wider. This demonstrates a very important principle of confidence intervals. There is a trade off between the level of confidence and the width of the interval. Our desire is to have a narrow confidence interval, huge wide intervals provide little information that is useful. But we would also like to have a high level of confidence in our interval. This demonstrates that we cannot have both.

business plan confidence level

Summary: Effect of Changing the Confidence Level

  • Increasing the confidence level makes the confidence interval wider.
  • Decreasing the confidence level makes the confidence interval narrower.

Suppose we change the original problem in Example 1 to see what happens to the confidence interval if the sample size is changed.

Leave everything the same except the sample size. Use the original 90% confidence level. What happens to the confidence interval if we increase the sample size and use n = 100 instead of n = 36? What happens if we decrease the sample size to n = 25 instead of n = 36?

(1.645)( \frac{3}{\sqrt{100}})

The 90% confidence interval is (67.51, 68.49).

If we increase the sample size n to 100, we decrease the width of the confidence interval relative to the original sample size of 36 observations.

(1.645)( \frac{3}{\sqrt{25}})

The 90% confidence interval is (67.013, 68.987).

If we decrease the sample size n to 25, we increase the width of the confidence interval by comparison to the original sample size of 36 observations.

Summary: Effect of Changing the Sample Size

  • Increasing the sample size makes the confidence interval narrower.
  • Decreasing the sample size makes the confidence interval wider.

Thus far we assumed that we knew the population standard deviation. This will virtually never be the case. We will have the sample standard deviation, s , however. This is a point estimate for the population standard deviation and can be substituted into the formula for confidence intervals for a mean under certain circumstances. When the sample size is large “enough” we can invoke the Central Limit Theorem to substitute the point estimate for the standard deviation. Simulation studies indicate that 30 observations or more will be sufficient to eliminate any meaningful bias in the estimated confidence interval.

 A Confidence Interval for a Population Standard Deviation Unknown, Small Sample Case

Up until the mid-1970s, some statisticians used the normal distribution approximation for large sample sizes and used the Student’s t-distribution only for sample sizes of at most 30 observations.

\frac{x-\mu}{\frac{s}{\sqrt{n}}}

Properties of the Student’s t-Distribution

  • The graph for the Student’s t-distribution is similar to the standard normal curve and at infinite degrees of freedom it is the normal distribution. You can confirm this by reading the bottom line at infinite degrees of freedom for a familiar level of confidence, e.g. at column 0.05, 95% level of confidence, we find the t-value of 1.96 at infinite degrees of freedom.
  • The mean for the Student’s t-distribution is zero and the distribution is symmetric about zero, again like the standard normal distribution.
  • The Student’s t-distribution has more probability in its tails than the standard normal distribution because the spread of the t-distribution is greater than the spread of the standard normal. So the graph of the Student’s t-distribution will be thicker in the tails and shorter in the center than the graph of the standard normal distribution.
  • The exact shape of the Student’s t-distribution depends on the degrees of freedom. As the degrees of freedom increases, the graph of Student’s t-distribution becomes more like the graph of the standard normal distribution.

A probability table for the Student’s t-distribution is used to calculate t-values at various commonly-used levels of confidence. The table gives t-scores that correspond to the confidence level (column) and degrees of freedom (row). When using a t -table, note that some tables are formatted to show the confidence level in the column headings, while the column headings in some tables may show only corresponding area in one or both tails. Notice that at the bottom the table will show the t-value for infinite degrees of freedom. Mathematically, as the degrees of freedom increase, the t distribution approaches the standard normal distribution. You can find familiar Z-values by looking in the relevant alpha column and reading value in the last row.

A Student’s t table  gives t -scores given the degrees of freedom and the right-tailed probability.

The Student’s t distribution has one of the most desirable properties of the normal: it is symmetrical. What the Student’s t distribution does is spread out the horizontal axis so it takes a larger number of standard deviations to capture the same amount of probability. In reality there are an infinite number of Student’s t distributions, one for each adjustment to the sample size. As the sample size increases, the Student’s t distribution become more and more like the normal distribution. When the sample size reaches 30 the normal distribution is usually substituted for the Student’s t because they are so much alike. This relationship between the Student’s t distribution and the normal distribution is shown in Figure 5 .

business plan confidence level

This is another example of one distribution limiting another one, in this case the normal distribution is the limiting distribution of the Student’s t when the degrees of freedom in the Student’s t approaches infinity. This conclusion comes directly from the derivation of the Student’s t distribution by Mr. Gosset. He recognized the problem as having few observations and no estimate of the population standard deviation. He was substituting the sample standard deviation and getting volatile results. He therefore created the Student’s t distribution as a ratio of the normal distribution and Chi squared distribution. The Chi squared distribution is itself a ratio of two variances, in this case the sample variance and the unknown population variance. The Student’s t distribution thus is tied to the normal distribution, but has degrees of freedom that come from those of the Chi squared distribution.

Restating the formula for a confidence interval for the mean for cases when the sample size is smaller than 30 and we do not know the population standard deviation:

t_{\nu,\alpha}(\frac{s}{\sqrt{n}})\leq\mu\leq\bar{X}+t_{\nu,\alpha}(\frac{s}{\sqrt{n}})

Solution – Example 4

To help visualize the process of calculating a confident interval we draw the appropriate distribution for the problem. In this case this is the Student’s t because we do not know the population standard deviation and the sample is small, less than 30.

business plan confidence level

We state the formal conclusion as :

With 99% confidence level, the average EPS of all the industries listed at DJIA is from $1.44 to $2.26.

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Quantitative Analysis for Business Copyright © by Margo Bergman and Susan Dean is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Build Confidence at Work

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Try this two-step approach.

Do you have a hard time voicing your thoughts at work even when you want to? You’re not alone. The important thing to remember is that your lack of confidence is not an inherent flaw, and these limitations don’t have to define you. Confidence can be learned and practiced.

  • Step 1: Connect with yourself. Take the time to understand who you are, where your motivations lie, and what makes you unique. Remember that your uniqueness is valuable. You have something important to share, no matter how obvious or uninspiring it may seem to you.
  • Step 2: Focus on building confident behaviors. Know that any mindset shift is going to take time. So, start small and be deliberate about each effort. Don’t expect change to happen overnight. But, keep at it and build your confidence muscle.

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Where your work meets your life. See more from Ascend here .

A few days ago, I sat across the table from a client — let’s call her Olivia — as she shared a very common work experience. In a recent team meeting, Olivia and her colleagues had been brainstorming some strategic decisions. Olivia, however, didn’t fully agree with the outcome and had a different perspective than that of her colleagues. She left the meeting disheartened.

  • AH Ann Howell combines a background in Industrial-Organizational Psychology with the experience of leading talent management and leadership functions in Fortune 500 companies. She is a leadership coach and talent consultant with Howell Leadership Science, LLC.

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Understanding Confidence Intervals | Easy Examples & Formulas

Published on 18 January 2023 by Rebecca Bevans .

When you make an estimate in statistics, whether it is a summary statistic or a test statistic , there is always uncertainty around that estimate because the number is based on a sample of the population you are studying.

The confidence interval is the range of values that you expect your estimate to fall between a certain percentage of the time if you run your experiment again or re-sample the population in the same way.

The confidence level is the percentage of times you expect to reproduce an estimate between the upper and lower bounds of the confidence interval, and is set by the alpha value .

Table of contents

What exactly is a confidence interval, calculating a confidence interval: what you need to know, confidence interval for the mean of normally-distributed data, confidence interval for proportions, confidence interval for non-normally distributed data, reporting confidence intervals, caution when using confidence intervals, frequently asked questions.

A confidence interval is the mean of your estimate plus and minus the variation in that estimate. This is the range of values you expect your estimate to fall between if you redo your test, within a certain level of confidence.

Confidence , in statistics, is another way to describe probability. For example, if you construct a confidence interval with a 95% confidence level, you are confident that 95 out of 100 times the estimate will fall between the upper and lower values specified by the confidence interval.

Your desired confidence level is usually one minus the alpha (α) value you used in your statistical test :

Confidence level = 1 − a

So if you use an alpha value of p < 0.05 for statistical significance , then your confidence level would be 1 − 0.05 = 0.95, or 95%.

When do you use confidence intervals?

You can calculate confidence intervals for many kinds of statistical estimates, including:

  • Proportions
  • Population means
  • Differences between population means or proportions
  • Estimates of variation among groups

These are all point estimates, and don’t give any information about the variation around the number. Confidence intervals are useful for communicating the variation around a point estimate.

However, the British people surveyed had a wide variation in the number of hours watched, while the Americans all watched similar amounts.

Even though both groups have the same point estimate (average number of hours watched), the British estimate will have a wider confidence interval than the American estimate because there is more variation in the data.

Variation around an estimate

Most statistical programs will include the confidence interval of the estimate when you run a statistical test.

If you want to calculate a confidence interval on your own, you need to know:

  • The point estimate you are constructing the confidence interval for
  • The critical values for the test statistic
  • The standard deviation of the sample
  • The sample size

Once you know each of these components, you can calculate the confidence interval for your estimate by plugging them into the confidence interval formula that corresponds to your data.

Point estimate

The point estimate of your confidence interval will be whatever statistical estimate you are making (e.g., population mean , the difference between population means, proportions, variation among groups).

Finding the critical value

Critical values tell you how many standard deviations away from the mean you need to go in order to reach the desired confidence level for your confidence interval.

There are three steps to find the critical value.

  • Choose your alpha (α) value.

The alpha value is the probability threshold for statistical significance . The most common alpha value is p = 0.05, but 0.1, 0.01, and even 0.001 are sometimes used. It’s best to look at the research papers published in your field to decide which alpha value to use.

  • Decide if you need a one-tailed interval or a two-tailed interval.

You will most likely use a two-tailed interval unless you are doing a one-tailed t test .

For a two-tailed interval, divide your alpha by two to get the alpha value for the upper and lower tails.

  • Look up the critical value that corresponds with the alpha value.

If your data follows a normal distribution , or if you have a large sample size ( n > 30) that is approximately normally distributed, you can use the z distribution to find your critical values.

For a z statistic, some of the most common values are shown in this table:

If you are using a small dataset (n ≤ 30) that is approximately normally distributed, use the t distribution instead.

The t distribution follows the same shape as the z distribution, but corrects for small sample sizes. For the t distribution, you need to know your degrees of freedom (sample size minus 1).

Check out this set of t tables to find your t statistic. We have included the confidence level and p values for both one-tailed and two-tailed tests to help you find the t value you need.

For normal distributions, like the t distribution and z distribution, the critical value is the same on either side of the mean.

For a two-tailed 95% confidence interval, the alpha value is 0.025, and the corresponding critical value is 1.96.

Finding the standard deviation

Most statistical software will have a built-in function to calculate your standard deviation, but to find it by hand you can first find your sample variance, then take the square root to get the standard deviation.

  • Find the sample variance

Sample variance is defined as the sum of squared differences from the mean, also known as the mean-squared-error (MSE):

s^2 = {\sum}^n _{i=1} {\frac {(Xi - \bar{X})^2}{n-1}}

To find the MSE, subtract your sample mean from each value in the dataset, square the resulting number, and divide that number by n − 1 (sample size minus 1).

Then add up all of these numbers to get your total sample variance ( s 2 ). For larger sample sets, it’s easiest to do this in Excel.

  • Find the standard deviation.

The standard deviation of your estimate ( s ) is equal to the square root of the sample variance/sample error ( s 2 ):

s = \sqrt{(s^2)}

  • 10 for the GB estimate.
  • 5 for the USA estimate.

Sample size

The sample size is the number of observations in your data set.

Normally-distributed data forms a bell shape when plotted on a graph, with the sample mean in the middle and the rest of the data distributed fairly evenly on either side of the mean.

The confidence interval for data which follows a standard normal distribution is:

CI = \bar{X} \pm Z^* \frac {\sigma}{\sqrt{n}}

  • CI = the confidence interval
  • X̄ = the population mean
  • Z* = the critical value of the z distribution
  • σ = the population standard deviation
  • √n = the square root of the population size

The confidence interval for the t distribution follows the same formula, but replaces the Z * with the t *.

In real life, you never know the true values for the population (unless you can do a complete census). Instead, we replace the population values with the values from our sample data, so the formula becomes:

CI = \hat{x} \pm Z^* \frac {s}{\sqrt{n}}

  • ˆx = the sample mean
  • s = the sample standard deviation

To calculate the 95% confidence interval, we can simply plug the values into the formula.

For the USA:

\begin{align*} CI &= 35 \pm 1.96 \dfrac{5}{\sqrt{100}} \\ &= 35 \pm 1.96(0.5) \\ &= 35 \pm 0.98 \end{align*}

So for the USA, the lower and upper bounds of the 95% confidence interval are 34.02 and 35.98.

\begin{align*} CI &= 35 \pm 1.96 \dfrac{10}{\sqrt{100}} \\ &= 35 \pm 1.96(1) \\ &= 35 \pm 1.96 \end{align*}

The confidence interval for a proportion follows the same pattern as the confidence interval for means, but place of the standard deviation you use the sample proportion times one minus the proportion:

CI = \hat{p} \pm Z^* \sqrt{\dfrac{{\hat{p}(1-\hat{p})}}{n}}

  • ˆp = the proportion in your sample (e.g. the proportion of respondents who said they watched any television at all)
  • Z*= the critical value of the z distribution
  • n = the sample size

To calculate a confidence interval around the mean of data that is not normally distributed, you have two choices:

  • You can find a distribution that matches the shape of your data and use that distribution to calculate the confidence interval.
  • You can perform a transformation on your data to make it fit a normal distribution, and then find the confidence interval for the transformed data.

Performing data transformations is very common in statistics, for example, when data follows a logarithmic curve but we want to use it alongside linear data. You just have to remember to do the reverse transformation on your data when you calculate the upper and lower bounds of the confidence interval.

Confidence intervals are sometimes reported in papers, though researchers more often report the standard deviation of their estimate.

If you are asked to report the confidence interval, you should include the upper and lower bounds of the confidence interval.

One place that confidence intervals are frequently used is in graphs. When showing the differences between groups, or plotting a linear regression, researchers will often include the confidence interval to give a visual representation of the variation around the estimate.

Confidence interval in a graph

Confidence intervals are sometimes interpreted as saying that the ‘true value’ of your estimate lies within the bounds of the confidence interval.

This is not the case. The confidence interval cannot tell you how likely it is that you found the true value of your statistical estimate because it is based on a sample, not on the whole population .

The confidence interval only tells you what range of values you can expect to find if you re-do your sampling or run your experiment again in the exact same way.

The more accurate your sampling plan, or the more realistic your experiment, the greater the chance that your confidence interval includes the true value of your estimate. But this accuracy is determined by your research methods, not by the statistics you do after you have collected the data!

The confidence level is the percentage of times you expect to get close to the same estimate if you run your experiment again or resample the population in the same way.

The confidence interval consists of the upper and lower bounds of the estimate you expect to find at a given level of confidence.

For example, if you are estimating a 95% confidence interval around the mean proportion of female babies born every year based on a random sample of babies, you might find an upper bound of 0.56 and a lower bound of 0.48. These are the upper and lower bounds of the confidence interval. The confidence level is 95%.

To calculate the confidence interval , you need to know:

Then you can plug these components into the confidence interval formula that corresponds to your data. The formula depends on the type of estimate (e.g. a mean or a proportion) and on the distribution of your data.

If your confidence interval for a difference between groups includes zero, that means that if you run your experiment again you have a good chance of finding no difference between groups.

If your confidence interval for a correlation or regression includes zero, that means that if you run your experiment again there is a good chance of finding no correlation in your data.

In both of these cases, you will also find a high p -value when you run your statistical test, meaning that your results could have occurred under the null hypothesis of no relationship between variables or no difference between groups.

If you want to calculate a confidence interval around the mean of data that is not normally distributed , you have two choices:

  • Find a distribution that matches the shape of your data and use that distribution to calculate the confidence interval.
  • Perform a transformation on your data to make it fit a normal distribution, and then find the confidence interval for the transformed data.

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8.1: Introduction to Confidence Intervals

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Suppose you were trying to determine the mean rent of a two-bedroom apartment in your town. You might look in the classified section of the newspaper, write down several rents listed, and average them together. You would have obtained a point estimate of the true mean. If you are trying to determine the percentage of times you make a basket when shooting a basketball, you might count the number of shots you make and divide that by the number of shots you attempted. In this case, you would have obtained a point estimate for the true proportion the parameter \(p\) in the binomial probability density function.

This is a photo of M&Ms piled together. The M&Ms are red, blue, green, yellow, orange and brown.

We use sample data to make generalizations about an unknown population. This part of statistics is called inferential statistics . The sample data help us to make an estimate of a population parameter . We realize that the point estimate is most likely not the exact value of the population parameter, but close to it. After calculating point estimates, we construct interval estimates, called confidence intervals. What statistics provides us beyond a simple average, or point estimate, is an estimate to which we can attach a measure of accuracy, what we will call a confidence level. We make inferences with a known level of confidence.

In this chapter, you will learn to construct and interpret confidence intervals. You will also learn a new distribution, the Student's- t , and how it is used with these intervals. Throughout the chapter, it is important to keep in mind that the confidence interval is a random variable (until a specifi interval is calculated). It is the population parameter that is fixed.

If you worked in the marketing department of an entertainment company, you might be interested in the mean number of songs a consumer downloads a month from iTunes. If so, you could conduct a survey and calculate the sample mean, \(\overline x\), and the sample standard deviation, \(s\). You would use \(\overline x\) to estimate the population mean and \(s\) to estimate the population standard deviation. The sample mean, \(\overline x\), is the point estimate for the population mean, \(\mu\). The sample standard deviation, \(s\), is the point estimate for the population standard deviation, \(\sigma\).

\(\overline x\) and \(s\) are each called a statistic .

A confidence interval is another type of estimate but, instead of being just one number, it is an interval of numbers. The interval of numbers is a range of values calculated from a given set of sample data. The confidence interval is likely to include the unknown population parameter.

Suppose, for the iTunes example, we do not know the population mean \(\mu\), but we do know that the population standard deviation is \(\sigma = 1\) and our sample size is 100. Then, by the Central Limit Theorem, the standard deviation of the sampling distribution of the sample means is

\[\frac{\sigma}{\sqrt{n}}=\frac{1}{\sqrt{100}}=0.1.\nonumber\]

The Empirical Rule , which applies to the normal distribution, says that in approximately 95% of the samples, the sample mean, \(\overline x\), will be within two standard deviations of the population mean \(\mu\). For our iTunes example, two standard deviations is \((2)(0.1) = 0.2\). The sample mean \(\overline x\) is likely to be within 0.2 units of \(\mu\).

Because \(\overline x\) is within 0.2 units of \(\mu\), which is unknown, then \(\mu\) is likely to be within 0.2 units of \(\overline x\) with 95% probability. The population mean \(\mu\) is contained in an interval whose lower number is calculated by taking the sample mean and subtracting two standard deviations \((2)(0.1)\) and whose upper number is calculated by taking the sample mean and adding two standard deviations. In other words, \(\mu\) is between \(\overline{x}-0.2\) and \(\overline{x}+0.2\) in 95% of all the samples.

For the iTunes example, suppose that a sample produced a sample mean \(\overline{x}=2\). Then with 95% confidence  the unknown population mean \(\mu\) is between

\[\overline{x}-0.2=2-0.2=1.8 \text { and } \overline{x}+0.2=2+0.2=2.2 \nonumber\]

We say that we are 95% confident that the unknown population mean number of songs downloaded from iTunes per month is between 1.8 and 2.2. The 95% confidence interval is (1.8, 2.2). Please note that we talked in terms of 95% confidence using the Empirical Rule. The Empirical Rule for two standard deviations is only approximately 95% of the probability under the normal distribution. To be precise, two standard deviations under a normal distribution is actually 95.44% of the probability. To calculate the exact 95% confidence level we would use 1.96 standard deviations.

The 95% confidence interval implies two possibilities. Either the interval (1.8, 2.2) contains the true mean \(\mu\), or our sample produced an \(\overline x\) that is not within 0.2 units of the true mean \(\mu\). The second possibility happens for only 5% of all the samples (100% minus 95% = 5%).

Remember that a confidence interval is created for an unknown population parameter like the population mean, \(\mu\).

For the confidence interval for a mean the formula would be:

\[\mu=\overline{X} \pm z_{\alpha/2} \sigma / \sqrt{n}\nonumber\]

Or written another way as:

\[\overline{X}-z_{\alpha/2} \frac{\sigma}{{\sqrt{n}} \leq \mu \leq \overline{X}+z_{\alpha/2} \frac{\sigma}{\sqrt{n}}\nonumber\]

Where \(\overline X\) is the sample mean. The critical value , \(z_{\alpha/2}\), is determined by the level of confidence desired by the analyst, and \(\sigma / \sqrt{n}\) is the standard deviation of the sampling distribution for means given to us by the Central Limit Theorem.

  • Guide: Confidence Intervals

Daniel Croft

Daniel Croft is an experienced continuous improvement manager with a Lean Six Sigma Black Belt and a Bachelor's degree in Business Management. With more than ten years of experience applying his skills across various industries, Daniel specializes in optimizing processes and improving efficiency. His approach combines practical experience with a deep understanding of business fundamentals to drive meaningful change.

  • Last Updated: July 25, 2023
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In statistics, understanding the distinction between ‘statistics’ and ‘parameters’ is crucial. Statistics are the observed values in a sample, such as the measured heights in a group of people. These observations help calculate sample statistics like mean, median, or mode. Parameters, in contrast, are estimated values that represent our beliefs about the general population, like estimating the average height of all people based on a sample.

To infer about a population mean, certain conditions must be met, including random selection of samples, normal distribution, and known standard deviation of the variable. This introduction sets the stage for exploring how statistical methods, particularly confidence intervals, are used to estimate population parameters and understand the uncertainty in these estimates.

Table of Contents

Understanding the basics.

There are two key concepts to understand when dealing with statistics: statistics and parameters. Let’s dissect these.

Statistics (Observed Values): These are the values in our sample that we actually measure or observe. For example, if we were studying a group of people’s heights, the heights we measured would be our observed values or statistics. We frequently use these observed values to calculate things like our sample’s mean (average), median (middle value), or mode (most frequent value).

Parameters (Estimated Values): These are the values that we estimate based on our observed values. They represent our beliefs about the general population. For example, we could estimate the average height of all people based on our sample of people’s heights (not just those in our sample). A parameter is this estimated average height.

Now, let’s talk about the conditions for inference about a mean. Certain conditions must be met before we can make an inference (or educated guess) about a population mean (average):

Random Selection: The sample from which we draw our conclusions must be chosen at random. This means that each individual in the population has an equal chance of being included in the sample. This ensures that our sample is representative of the general population.

Normal Distribution: Ideally, the variable of interest (for example, height) should follow a normal distribution in the population. A normal distribution is a bell-shaped curve with the majority of values clustering around the mean and fewer values at the extremes.

Known Standard Deviation: While the population mean is unknown (that’s what we’re trying to estimate), the standard deviation for the variable should be known. The standard deviation measures how far apart the values are from the mean.

Unfortunately, I am unable to provide graphs in this text-based format; however, examples of normal distribution curves and visual representations of standard deviation can be found online. These visuals can aid in the comprehension of these concepts.

Estimating the Population Mean

We frequently want to use data collected from a sample to make estimates about the larger population. The population mean, or average, is one of the most common things we might want to estimate. This is how we do it:

Confidence Level: The level of confidence indicates how certain we are that our estimate is correct. It is frequently expressed as a percentage. A 95% confidence level, for example, means that we are 95% certain that our estimate is correct. In other words, if we took 100 different samples and calculated 100 different estimates, we would expect approximately 95 of them to be correct.

Confidence Interval: A confidence interval is a range of values that is likely to contain the true population mean. It is calculated using our sample data and the confidence level we have chosen. The confidence interval provides us with a range of possible values rather than a single estimate. This is useful because it informs us about the degree of uncertainty or margin of error in our estimate.

Margin of Error: The margin of error is a measure of the uncertainty in our estimate. It is the amount by which we believe our estimate may be off. The confidence interval is calculated using the margin of error. For example, if our sample mean is 100 and our margin of error is 5, our confidence interval is 95-105 (100 – 5 to 100 + 5). The margin of error is determined by several factors, including sample size and data variability.

Here’s a quick formula for calculating a confidence interval:

  • To begin, compute the sample mean (the average of your sample data).
  • Then, compute your sample’s standard error. This is calculated by dividing the standard deviation by the square root of the sample size.
  • Next, select your level of assurance. The most common options are 90%, 95%, and 99%. Each of these represents a z-score (a measure of how many standard deviations away from the mean you are). A 95% confidence level, for example, corresponds to a z-score of 1.96.
  • To calculate the margin of error, multiply the standard error by the z-score.
  • Finally, compute the confidence interval by adding and subtracting the margin of error from the sample mean.

For example, if your sample mean is 100, your standard error is 2, and you’re using a 95% confidence level (z-score = 1.96), your margin of error would be 1.96 * 2 = 3.92. So your confidence interval would be 100 – 3.92 to 100 + 3.92, or 96.08 to 103.92. This means you can be 95% confident that the true population mean is between 96.08 and 103.92.

The Reasoning of Statistical Estimation

Statistical estimation is a technique for drawing conclusions or making predictions about a population based on data from a sample. This is how it works:

Deriving the Confidence Interval Formula: The formula for a confidence interval is derived from the properties of the normal distribution, which is a bell-shaped curve that describes how data is distributed around the mean. The formula is as follows:

Confidence Interval = Sample Mean ± (Z-Score * Standard Error)

The Z-Score is a number that corresponds to the confidence level you select (for example, 1.96 for a 95% confidence level). The standard error, calculated as the standard deviation divided by the square root of the sample size, is a measure of the variability in your sample data. The margin of error is the amount by which you believe your estimate could be off by the product of the Z-Score and the standard error.

Distribution of Sample Means: If you were to take many samples from the same population and calculate the mean of each sample, those means would form their own distribution, known as the sampling distribution of the mean. The Central Limit Theorem states that if the sample size is large enough, this distribution will be approximately normal, regardless of the shape of the population distribution. This is why we can use the normal distribution’s properties to infer the population mean.

The 68-95-99.7 Rule: This rule, also known as the empirical rule, applies to normal distributions. According to the report, approximately 68% of the data will fall within one standard deviation of the mean, approximately 95% will fall within two standard deviations, and approximately 99.7% will fall within three standard deviations. This rule is used to calculate the Z-Scores for different confidence levels and helps us understand how much data we can expect to fall within certain ranges. A 95% confidence level, for example, corresponds to a range of two standard deviations from the mean, yielding a Z-Score of 1.96.

The 68-95-99.7 rule in the context of confidence intervals helps us understand how confident we can be that the true population mean falls within our interval. A 95% confidence interval, for example, indicates that if we take many samples and calculate an interval for each one, we can expect approximately 95% of those intervals to contain the true population mean.

How Confidence Intervals Behave

Understanding how confidence intervals behave entails understanding the relationship between the confidence level and the margin of error, as well as how to achieve a small margin of error.

Confidence Level and Margin of Error Relationship: The confidence level and the margin of error are inversely related. This means that as the level of confidence rises, so will the margin of error. Why is this the case? A higher level of confidence indicates that you want to be more certain that your interval contains the true population mean. To increase your certainty, widen your interval, which means a larger margin of error. A 99% confidence interval, for example, will be wider than a 95% confidence interval for the same set of data because you want to be more certain of capturing the true mean, so you accept a larger margin of error.

Achieving a Small Margin of Error: The margin of error is influenced by three factors: the population standard deviation, the size of the sample, and the confidence level you select. Here’s how to manage these variables to achieve a lower margin of error:

  • Increase the size of your sample: The larger your sample, the closer your sample mean will be to the population mean, reducing your margin of error. However, keep in mind that the relationship is not linear; for example, doubling the sample size will not cut the margin of error in half. The denominator of the margin of error formula is the square root of the sample size, so you’d need to quadruple your sample size to halve the margin of error.
  • Reduce your confidence level: A lower confidence level results in a smaller margin of error because you’re willing to accept a higher risk that your interval will not contain the population mean. However, this implies that you are less certain of your estimate, which may not be desirable.
  • Choose a population with a lower standard deviation: Although this is out of your hands, populations with less variability (lower standard deviation) will have smaller margins of error because the values are more tightly clustered around the mean.

Remember that achieving a small margin of error frequently necessitates trade-offs. For example, you may need to weigh the precision of your estimate (small margin of error) against your confidence in that estimate (confidence level).

Interpreting Confidence Level

The confidence level is a fundamental concept in statistics that quantifies our level of certainty in a specific statistical conclusion. Here’s how to interpret it:

Understanding the Overall Capture Rate: The overall capture rate is a term that is frequently used to describe the confidence level. This means that if we repeated our sampling process a number of times, generating a confidence interval from each sample, a certain percentage of those intervals would capture (or contain) the true population parameter. For example, a 95% confidence level means that if we took 100 different samples and created a confidence interval from each one, we would expect about 95 of those intervals to contain the true population mean. The other five intervals would not contain the true mean, and this is where our method fails.

What It Means to Have a Certain Level of Confidence: When we say we have a certain level of confidence, we’re expressing how sure we are that our method works. A 95% confidence level, for example, indicates that we are 95% certain that our method of generating a confidence interval will yield an interval containing the true population mean. It is important to note that this does not imply that the true mean is 95% likely to be within our one specific interval. Instead, it means that our method will produce an interval containing the true mean 95% of the time. This is a small but significant distinction.

In summary, the confidence level measures the dependability of our method for generating confidence intervals. A higher confidence level indicates that our method is more reliable, but it also implies that our intervals will be wider (because we are attempting to capture the true mean more frequently), potentially making our estimates less precise.

Practical Application of Confidence Intervals

Using confidence intervals in practice is a methodical process. Here’s a step-by-step procedure:

State the Practical Question: The first step is to clearly define the question you’re trying to answer. This question should be applicable to the data you have. For example, you might want to know the average height of a particular group of people or the average time it takes for a specific chemical reaction to occur.

Plan: Determine the parameter to be estimated (for example, the population mean), select a level of confidence (such as 95%), and select the appropriate type of confidence interval. You’ll also need to collect your data at this point, making sure it’s a random sample and large enough for your needs.

Solve: There are two parts to this step. Check the conditions for the interval you’ve chosen first. This typically entails ensuring that your sample is random, that your sample size is sufficient, and that your data is normally distributed. Second, use the following formula to compute the confidence interval:

The Z-Score corresponds to your chosen confidence level, and the standard error is calculated as the standard deviation divided by the square root of the sample size.

Conclude: Finally, return to your practical question and interpret your results in this context. For example, if your confidence interval for a group’s average height is (160 cm, 170 cm), you could conclude: “We are 95% confident that the average height of individuals in this group is between 160 cm and 170 cm.”

The use of confidence intervals is a cornerstone in statistical analysis, providing a method to estimate population parameters and understand the associated uncertainty. By defining the practical question, planning the analysis, calculating the interval using the sample mean, Z-score, and standard error, and then interpreting the results, we can draw meaningful conclusions about a population.

The relationship between confidence level, margin of error, and sample size plays a critical role in determining the accuracy and reliability of our estimates. Ultimately, the practical application of confidence intervals allows us to make informed decisions and predictions about a larger population based on sample data, striking a balance between precision and certainty in statistical estimations.

  • Poole, C., 1987. Beyond the confidence interval.   American Journal of Public Health ,  77 (2), pp.195-199.
  • O’Brien, S.F. and Yi, Q.L., 2016. How do I interpret a confidence interval?.   Transfusion ,  56 (7), pp.1680-1683.

Q: What is a confidence interval?

A: A confidence interval is a range of values, derived from a data sample, that is likely to contain the value of an unknown population parameter. It provides an estimated range of values which is likely to include an unknown population parameter.

Q: What does a 95% confidence level mean?

A: A 95% confidence level means that if we were to take 100 different samples and compute a confidence interval for each sample, we would expect about 95 of those intervals to contain the true population mean.

Q: What is the relationship between confidence level and margin of error?

A: The confidence level and margin of error are inversely related. As the confidence level increases, the margin of error also increases. This is because a higher confidence level means a wider interval to ensure that it captures the true population parameter.

Q: How can I achieve a smaller margin of error?

A: You can achieve a smaller margin of error by increasing your sample size, decreasing your confidence level, or choosing a population with a smaller standard deviation.

Q: How do I interpret a confidence interval?

A: A confidence interval is interpreted as a range of values within which the true population parameter lies, with a certain degree of confidence. For example, a confidence interval of (100, 200) at a 95% confidence level means we are 95% confident that the true population parameter is between 100 and 200.

Daniel Croft is a seasoned continuous improvement manager with a Black Belt in Lean Six Sigma. With over 10 years of real-world application experience across diverse sectors, Daniel has a passion for optimizing processes and fostering a culture of efficiency. He's not just a practitioner but also an avid learner, constantly seeking to expand his knowledge. Outside of his professional life, Daniel has a keen Investing, statistics and knowledge-sharing, which led him to create the website learnleansigma.com, a platform dedicated to Lean Six Sigma and process improvement insights.

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Confidence Interval Calculator

What is the confidence interval, 95% confidence interval formula, how to calculate confidence interval, confidence interval application in time series analysis.

This confidence interval calculator is a tool that will help you find the confidence interval for a sample , provided you give the mean , standard deviation and sample size. You can use it with any arbitrary confidence level. If you want to know what exactly the confidence interval is and how to calculate it, or are looking for the 95% confidence interval formula for z-score, this article is bound to help you.

The definition says that, "a confidence interval is the range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter." But what does that mean in reality?

Imagine that a brick maker is concerned whether the mass of bricks he manufactures is in line with specifications. He has measured the average mass of a sample of 100 bricks to be equal to 3 kg. He has also found the 95% confidence interval to be between 2.85 kg and 3.15 kg. It means that he can be 95% sure that the average mass of all the bricks he manufactures will lie between 2.85 kg and 3.15 kg. More precisely: if the brick maker took lots of samples of 100 bricks and used each sample to compute the confidence interval, then 95% of these intervals would cointain the true average mass of a brick.

Of course, you don't always want to be exactly 95% sure. You might want to be 99% certain, or maybe it is enough for you that the confidence interval is correct in 90% of cases. This percentage is called the confidence level .

Calculating the confidence interval requires you to know three parameters of your sample: the mean value, μ, the standard deviation, σ, and the sample size, n (number of measurements taken). Then you can calculate the standard error and then the margin of error according to the following formulas:

standard error = σ/√n

margin of error = standard error * Z(0.95)

where Z(0.95) is the z-score corresponding to the confidence level of 95%. If you are using a different confidence level, you need to calculate the appropriate z-score instead of this value. But don't fret, our z-score calculator will make this easy for you!

How to find the Z(0.95) value? It is the value of z-score where the two-tailed confidence level is equal to 95%. It means that if you draw a normal distribution curve, the area between the two z-scores will be equal to 0.95 (out of 1).

If you want to calculate this value using a z-score table, this is what you need to do:

  • Decide on your confidence level . Let's assume it is 95%.
  • Calculate what is the probability that your result won't be in the confidence interval. This value is equal to 100%–95% = 5%.
  • Take a look at the normal distribution curve . 95% is the area in the middle. That means that the area to the left of the opposite of your z-score is equal to 0.025 (2.5%) and the area to the right of your z-score is also equal to 0.025 (2.5%).
  • The area to the right of your z-score is exactly the same as the p-value of your z-score. You can use the z-score tables to find the z-score that corresponds to 0.025 p-value. In this case, it is 1.959.

Once you have calculated the Z(0.95) value, you can simply input this value into the equation above to get the margin of error. Now, the only thing left to do is to find the lower and upper bound of the confidence interval:

lower bound = mean - margin of error

upper bound = mean + margin of error

To calculate a confidence interval (two-sided), you need to follow these steps:

  • Let's say the sample size is 100 .
  • Find the mean value of your sample. Assume it's 3 .
  • Determine the standard deviation of the sample. Let's say it's 0.5 .
  • Choose the confidence level . The most common confidence level is 95% .
  • In the statistical table find the Z(0.95)-score , i.e., the 97.5th quantile of N(0,1) – in our case, it's 1.959 .
  • Compute the standard error as σ/√n = 0.5/√100 = 0.05 .
  • Multiply this value by the z-score to obtain the margin of error : 0.05 × 1.959 = 0.098 .
  • Add and subtract the margin of error from the mean value to obtain the confidence interval . In our case, the confidence interval is between 2.902 and 3.098.

That's it! That was quite of a lot of computations, wasn't it? Luckily, our confidence level calculator can perform all of these calculations on its own.

One peculiar way of making use of confidence interval is the time series analysis , where the sample data set represents a sequence of observations in a specific time frame.

A frequent subject of such a study is whether a change in one variable affects another variable in question.

To be more specific, let's consider the following general question that often raises economists' interest: "How does a change in the interest rate affect the price level?"

There are several ways to approach this issue, which involves complex theoretical and empirical analysis, that is far beyond the scope of this text. Besides, there are multiple techniques to estimate and apply confident intervals, but still, through this example, we can represent the functionality of confidence interval in a more complicated problem.

Confidence interval - visual representation

The above graph is a visual representation of an estimation output of an econometric model, a so-called Impulse Response Function , that shows a reaction of a variable at the event of a change in the other variable. The red dashed lines below and above the blue line represent a 95% confidence interval, or in another name, confidence band , which defines a region of most probable results. More specifically, it shows that after a change in interest rate, it is only the second month when a significant response occurs at the price level.

To sum up, we hope that with the above examples and short description, you get more insight into the purpose of the confidence interval, and you gain the confidence to use our confidence interval calculator.

How to interpret confidence intervals?

If you repeatedly draw samples and use each of them to find a bunch of 95% confidence intervals for the population mean, then the true population mean will be contained in about 95% of these confidence intervals. The remaining 5% of intervals will not contain the true population mean.

What is the z-score for 95% confidence interval?

The z-score for a two-sided 95% confidence interval is 1.959 , which is the 97.5-th quantile of the standard normal distribution N(0,1).

What is the z-score for 99% confidence interval?

The z-score for a two-sided 99% confidence interval is 2.807 , which is the 99.5-th quantile of the standard normal distribution N(0,1).

What will increase the width of a confidence interval?

The width of a confidence interval increases when the margin of error increases, which happens when the:

  • Significance level increases;
  • Sample size decreases; or
  • Sample variance increases.

What will decrease the width of a confidence interval?

The width of a confidence interval decreases when the margin of error decreases, which happens when the:

  • Significance level decreases;
  • Sample size increases; or
  • Sample variance decreases.

The sample mean has no impact on the width of a confidence interval!

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What Are Confidence Intervals and How to Calculate Them

  • 2 mins to read
  • October 13, 2022
  • By Reagan Pannell

The Basics of Confidence Intervals:

A step-by-step guide – how to use confidence intervals in your research.

In statistics, a confidence interval is a type of estimate used to indicate how reliable an estimate of a population parameter is. This is done by providing a range of possible values likely to contain the population parameter. The confidence level corresponds to the probability that the confidence interval contains the true value of the population parameter.

Confidence intervals are necessary because they help us understand our estimates’ precision. For example, suppose we want to know how much people spend on groceries each week. We could survey a sample of people and calculate the mean (average) amount that they spend. However, we would not expect this value to be exactly equal to the population mean (the average for everyone in the population). This is because our sample may not be representative of the entire population. In other words, some uncertainty is associated with estimating a population parameter from a sample statistic. Confidence intervals provide a way to quantify this uncertainty.

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The first step in calculating a confidence interval is to choose a level of confidence. This corresponds to the probability that the confidence interval will contain the true value of the population parameter. For example, if we wanted to be 95% confident that our interval contained the true population mean, we would say that our confidence level was 95%.

Once you’ve decided on a confidence level, you can use a statistical formula to calculate your confidence interval. The general form for calculating a confidence interval for a population mean is as follows:

Population Mean ± Margin of Error

where Margin of Error = z*σ/√n and z* is the critical value from a standard normal distribution corresponding to your desired confidence level (e.g., z* = 1.96 for 95% confidence). σ is the population standard deviation and n is the sample size.

If you don’t know the population standard deviation, you can use the following formula to calculate it:

σ = √[Σ(X – μ)2/n] where μ is the population mean and X represents each individual value in your sample.

Conclusion:

Confidence intervals are an essential statistical tool that allows us to quantify how precise our estimates are. By providing a range of values that are likely to contain the true value of the population parameter, we can get a better understanding of how accurate our estimate really is. While calculating confidence intervals requires more advanced math skills, understanding what they are and how they work can be very helpful in data analysis and interpretation.

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Reagan Pannell is a highly accomplished professional with 15 years of experience in building lean management programs for corporate companies. With his expertise in strategy execution, he has established himself as a trusted advisor for numerous organisations seeking to improve their operational efficiency.

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9 Ways to Show More Confidence in Business You're much more likely to reach out to others about your latest idea or effectively pitch a new client if you feel self-assured.

By Jacqueline Whitmore • Sep 30, 2014

Opinions expressed by Entrepreneur contributors are their own.

Many entrepreneurs share specific qualities that are vital for starting and growing a business. They are passionate, resilient, focused on opportunities and comfortable with risks. But the quality that might have the most influence over an entrepreneur's success is confidence .

You're much more likely to approach a stranger about your latest business idea or effectively pitch a new client if you feel self-assured. Most of the activities an entrepreneur participates in every day (product launches, critical business decisions, even board meetings) require some level of confidence.

If you want to achieve great success, you must believe that you are worthy. Here are some helpful hints for boosting your confidence in yourself and your business.

Related: Lewis Howes On Being Confident: 'Own Who You Are'

1. Package yourself for success.

When you look the part, you'll carry yourself with more confidence. Dressing well communicates to others that you are knowledgeable, powerful and competent. When choosing clothing, remember to dress for the occasion and your client's emotional comfort. Before any meeting with an important client, research his company's image, office environment and internal values.

2. Correct your posture.

If your work requires you to sit in front of a desk for most of the day, chances are your posture has suffered. Don't slouch when meeting with clients, customers or colleagues. Poor posture may make you appear insecure, lazy or disinterested. Try to make a conscious effort to roll your shoulders back and elongate your spine. Keep your head in a neutral position with your chin slightly raised.

3. Do your best and worry less.

Entrepreneurs who lack self-assurance often stress about what others might think about them. Negative self-talk can quickly make you feel as though others are evaluating every error and misstep you make. Focus on all the things you do well and hire other experts to take care of the rest.

Related: 3 Ways to Communicate With Confidence

4. Focus on the future.

If you find yourself being caught up in the minutiae of daily business, remind yourself to think about your dreams for the future. If you take a few minutes to focus on your goals, you'll be able to refocus on what's most important to you and your business.

5. Embrace positivity.

We're bombarded with negativity all day, every day. To counteract the negative energy around you --from what's conveyed in the daily news to the comments of grumpy colleagues -- fill your mind with positive thoughts. Show gratitude for small acts of kindness and be appreciative of those around you. If you make it a habit to be positive and grateful, it will become second nature.

6. Let go of small mistakes.

Everyone makes mistakes so don't expect to be perfect or you'll drive yourself crazy. Try not to dwell on small errors. If you make a mistake with a client, don't obsess over what you might have done wrong. Instead, take responsibility. Apologize, fix the mistake as soon as possible and move forward.

7. Continue to grow and improve.

A small accomplishment can help boost your confidence, even if it's not entirely related to your business. Learn a new skill, take a class at a local university or read a book on a subject that interests you. If you'd like to excel at something specific such as playing golf or public speaking, invest in yourself and take lessons.

8. Schedule time to play.

If you put in 60 to 80 hours of work every week and never take time to rest, you'll eventually push yourself toward burnout and sheer exhaustion. Make sure you set aside time to do the things you love in life. Escort your child or dog to the park, take walks during your lunch break or participate in an exercise class at a local gym. If you invest time in your hobbies, friends and family, you'll feel rejuvenated and ready to conquer your next challenge.

9. Don't be afraid to ask for advice.

Whenever you find yourself in an epic struggle against self-doubt, call a trusted friend, advisor or colleague and get his or her best advice. Often an objective opinion will help you look at life differently, overcome your challenges and transform your attitude.

Related: 'Polished, Poised, Prepared': Confidence Tips from Women Entrepreneurs

Author, Business Etiquette Expert and Founder of The Protocol School of Palm Beach

Jacqueline Whitmore is an etiquette expert and founder of the Protocol School of Palm Beach  in Palm Beach, Fla. She is the author of Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals (St. Martin's Press, 2011) and Business Class: Etiquette Essentials for Success at Work (St. Martin's Press, 2005).

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This business confidence indicator provides information on future developments, based upon opinion surveys on developments in production, orders and stocks of finished goods in the industry sector. It can be used to monitor output growth and to anticipate turning points in economic activity. Numbers above 100 suggest an increased confidence in near future business performance, and numbers below 100 indicate pessimism towards future performance.

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AP®︎/College Statistics

Course: ap®︎/college statistics   >   unit 10.

  • Confidence intervals and margin of error
  • Confidence interval simulation
  • Interpreting confidence level example

Interpreting confidence levels and confidence intervals

Example 1: interpreting a confidence level.

  • (Choice A)   If the pollster repeats this process and constructs 20 ‍   intervals from separate independent samples, we can expect about 18 ‍   of those intervals to contain the true proportion of voters who support the candidate. A If the pollster repeats this process and constructs 20 ‍   intervals from separate independent samples, we can expect about 18 ‍   of those intervals to contain the true proportion of voters who support the candidate.
  • (Choice B)   About 90 % ‍   of people who support the candidate will respond to the poll. B About 90 % ‍   of people who support the candidate will respond to the poll.
  • (Choice C)   If the pollster repeats this process many times, then about 90 % ‍   of the intervals produced will capture the true proportion of voters who support the candidate. C If the pollster repeats this process many times, then about 90 % ‍   of the intervals produced will capture the true proportion of voters who support the candidate.

Example 2: Interpreting a confidence interval

  • (Choice A)   If the coach took another sample of 100 ‍   pitches, there's a 95 % ‍   chance the sample mean would be between 110 ‍   and 120  km/hr ‍   . A If the coach took another sample of 100 ‍   pitches, there's a 95 % ‍   chance the sample mean would be between 110 ‍   and 120  km/hr ‍   .
  • (Choice B)   About 95 % ‍   of pitches in the sample were between 110 ‍   and 120  km/hr ‍   . B About 95 % ‍   of pitches in the sample were between 110 ‍   and 120  km/hr ‍   .
  • (Choice C)   We're 95 % ‍   confident that the interval ( 110 , 120 ) ‍   captured the true mean pitch speed. C We're 95 % ‍   confident that the interval ( 110 , 120 ) ‍   captured the true mean pitch speed.

Example 3: Effect of changing confidence level

  • (Choice A)   It's impossible to say without seeing the sample data. A It's impossible to say without seeing the sample data.
  • (Choice B)   Increasing the confidence will increase the margin of error resulting in a wider interval. B Increasing the confidence will increase the margin of error resulting in a wider interval.
  • (Choice C)   Increasing the confidence will decrease the margin of error resulting in a narrower interval. C Increasing the confidence will decrease the margin of error resulting in a narrower interval.

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Incredible Answer

  • Encyclopedia ›
  • Confidence level

Definition Confidence level

In statistics, the confidence level indicates the probability with which the estimation of the location of a statistical parameter (e.g., an arithmetic mean) in a sample survey is also true for the population .

When conducting a survey , confidence levels must be established in advance, as the  margin of error  as well as the necessary scope of the survey depends on them. In surveys, confidence levels of 90/95/99% are frequently used.

If the confidence level is established at 95%, a calculated statistical value that was based on a sample is also true for the whole population within the established confidence level – with a 95% chance. In other words: the chances are very high that the arithmetic mean (as a statistical value) of a population is exactly within the margins of error which were established for the survey based on a sample.

Conversely, there is a chance that for frequently repeated surveys with new samples, in 5 cases out of 100, one calculates an  arithmetic mean  that does not fall within in the confidence interval of the population. The result of the survey is correct for the respondents themselves, but it is not representative of the surveyed group.

An example: A survey asked 2,000 Americans over the age of 14 whether they were in favor of the  smoking ban in restaurants. Overall, 75% of the respondents answered "yes." The confidence level for the survey had been set at 95%, and the margin of error had been set at 2%.

Due to the confidence level, there is a probability of 95%, that the actual percentage of supporters is within a range of 73-77%, i.e., within the confidence interval (=result +/- margin of error). If we were to conduct the survey 100 times, each with 2,000 different participants, 95 times out of 100, the number of supporters would also be within 73-77%. However, five times out of 100, a smaller or greater number of people would answer "yes."

Please note that the definitions in our statistics encyclopedia are simplified explanations of terms. Our goal is to make the definitions accessible for a broad audience; thus it is possible that some definitions do not adhere entirely to scientific standards.

  • Cross-sectional data
  • Correlation
  • Conditional probability
  • Coefficient of correlation
  • Cluster sample
  • Cluster analysis
  • Central limit theorem
  • Categorical

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The Importance of Being a Confident Entrepreneur

Posted july 22, 2022 by kody wirth.

two entrepreneurs working on their restaurant business and brimming with confidence

In business, confidence is absolutely critical. Successful business owners are, by definition, confident entrepreneurs. You need the confidence to start a business, to believe in your products and services, and that you’re making the right strategic decisions. 

Now, being a generally confident person doesn’t necessarily translate to being a self-assured entrepreneur. Maintaining ongoing confidence in your business is simply much easier said than done. There are just so many factors at play that can shake your optimism as a business owner if you’re not prepared. 

It may even deter an aspiring entrepreneur from ever starting a business in the first place. Let’s dig a bit deeper and explore why confidence is so vital for entrepreneurs, and how to build confidence in your business.

Why is confidence important for an entrepreneur?

There are specific areas where a lack of confidence can make or break your business. Let’s get you out of your comfort zone and explore how instilling confidence in yourself benefits your business.

Improves mental health

To say your mental health is vital is an understatement. Payroll, employee disputes, supply chain issues , inflation , taxes—being an entrepreneur isn’t easy. Self-doubt is already a heavy weight to bear, and when combined with all the other burdens an entrepreneur must carry mentally, it can be irreversibly crushing.

Confidence in your abilities, decisions, and business health allows an entrepreneur to rest easy when under pressure. You maintain an optimistic outlook, even amidst a crisis , which is vital for long-term success. 

Encourages your employees

When you’re a business owner, you’re also a leader. Your confidence, or lack thereof, will impact how your employees perform and perceive you. The more confident you are as an entrepreneur, the more respect you hold with your employees and the more confident they will be. This helps your employees be: 

  • Calmer under pressure
  • More willing to take on challenges
  • Ready to offer feedback
  • Better prepared to serve your customers 

Prepares you to take on challenges

Let’s look at this scenario. You’re experiencing a large increase in orders. There’s a piece of manufacturing equipment that would dramatically increase output and help your business improve its fulfillment efficiency. However, buying this equipment wasn’t part of your initial plan and it would be your biggest purchase yet; what do you do? 

Instead of fearfully dismissing the idea and saying, “Oh we just can’t afford it”, a confident entrepreneur revisits their plan, explores different financial scenarios, and finds a way to make it work. They’re willing to experiment, make adjustments, and determine if it’s a viable purchase. Sure, it’s still going to be risky, but entrepreneurship is all about taking strategic risks . 

Entrepreneurs who aren’t confident often won’t take necessary risks, such as buying new equipment , and businesses that never take on new challenges will never grow. And even if you’re uncertain about a decision, you can boost your confidence with strategic planning and analysis.

Helps you accept failure

You’re going to have times when you fail. No matter how well you plan and prepare, you can’t predict the future. A market downturn, a misjudged investment, or even something small like a shipping delay can all lead to negative outcomes.  

It’s easy to take failure personally. To internalize it and let it hinder your ability to grow your business. Instead, the best thing you can do is to learn from your mistakes. To use them as motivation and insights that you can reference moving forward. 

Confident entrepreneurs are able to quickly turn failures into catalysts for learning and a chance to improve their businesses. The fact is that failure is an incredibly powerful teaching tool. It just requires a levelheaded perspective to realize the opportunity that it presents. 

How to build confidence as an entrepreneur

Unfortunately, there is no “on switch” to immediately increase your confidence as an entrepreneur. It requires a commitment to personal growth and a firm understanding of your own strengths and weaknesses. If you’re not sure where to start, try any of the following tips. 

1. Set SMART goals 

How you set goals and the type of goals you set can either bolster or diminish your confidence as a business owner. To increase your chances of actually reaching business and personal milestones you should leverage the SMART framework. 

Going beyond a clever-sounding acronym, setting SMART goals actually makes sense. How can you be confident about business goals that aren’t specific, measurable, or achievable? Defining exactly what you want to achieve will help you lay out tactical plans to get there, and give you the confidence to execute those plans effectively. 

It also makes it far easier to pivot when you find that your goals no longer make sense, don’t match your vision, or aren’t panning out strategically. In this case, not hitting your original goal isn’t a failure, but a confident adjustment that betters your business.

2. Define your strengths and weaknesses

There’s a necessity in entrepreneurship to wear multiple hats. You’re the owner, in-house accountant, marketing specialist, customer advocate—the list goes on and on. Unfortunately, that doesn’t necessarily mean that you’re incredibly skilled in each of these roles. 

You have specializations that likely drove you to start your own business. And understanding what you’re good at, what your strengths are, as well as your weaknesses, is vital to the long-term success of your business. 

When you’re good at something, you’ll naturally feel more confident. On the other hand, knowing your weaknesses is the first step toward improving your skill-set as a small business owner. This knowledge will also guide you in understanding when to rely on the expertise of partners or employees. 

Recommended Reading: 6 Traits of Successful Entrepreneurs

3. Hire people with skills you lack

Your choice of employees often determines the success or failure of your business. You simply can’t be everywhere and do everything. It’s best to hire people who can pick up your slack and fill in the gaps where you fall short. 

So while you have weaknesses, hiring the right team can help you to mitigate the impact of your shortcomings. It allows you to focus on the areas you are most skilled in while having the confidence that your team can handle the rest.

4. Find a mentor and develop a support network

Everyone needs a support system, especially entrepreneurs. Carrying the burden of responsibility can be overwhelming if you don’t have people you can reach out to for advice or just to let off some steam. 

Think about people who can offer sound advice or provide a calm listening ear for those times when things don’t go according to plan. Having a support network will make it easier for you to persevere during tough times where your confidence will be tested the most. 

Keep in mind, that your support system should include a mentor —someone who has experienced their own entrepreneurial journey and knows exactly what you’re going through. Connect with other local business owners, and reach out to advising groups, or even previous investors. You’ll be surprised how willing people are to share their experiences and wisdom with you. 

5. Celebrate your successes

You hit that sales milestone, locked in funding , or launched a new product—that means it’s time to celebrate. That doesn’t mean that you have to take your staff to a bar and have a drinking contest that results in everybody calling in sick the next day. You just need to acknowledge the win in a meaningful way. 

Look at your finances, determine a reasonable budget, and plan an event that reflects the values of your staff and business. A catered party with food and music? Employee BBQ at the beach? Maybe you even send out gift cards as a thank you. 

Do something that shows how much you value the work that went into the victory. That success doesn’t just impact your business but the employees that make it happen. Even if that just means you, as the sole employee, at the start.

6. Dress for confidence

As cliche as it might seem, “dress for success” is a reality in business. Now, that doesn’t mean that you have to spend exorbitant amounts of money on three-piece suits, fancy watches, and leather shoes. No, it means that you dress in a fashion that you feel most comfortable with and that best reflects the style and culture of your business.

There’s a reason that hoodies and jeans have become the standard for startups and tech companies. It’s more about feeling comfortable and confident in what you do. 

Recommended Reading: 12 Types of Entrepreneurs Explained

7. Find a healthy stress reliever

Stress can be a truly damaging element of running a business. It causes both a physical and mental toll that can derail your business and your confidence. You need to be able to manage your stress and have an outlet where you find relief in. 

Regular exercise, therapy, walking meetings, cooking, cleaning—really anything can be a stress reliever. And having an outlet that you can fall back on consistently also ensures that you retain a healthy work-life balance. A crucial aspect of ownership that will reflect on your employees as well.

8. Embrace your mission

Why did you start a business? Did you want more time for your family? Do you aspire to change the world? Maybe you just wanted financial freedom?

Whatever your reason, it’s what drives you as an entrepreneur and it directly influences your company’s mission . Focusing on your mission will help you to stay grounded during the inevitable challenges of running a business. It should be a constant reminder of why you’ve started your business and the importance of making it a success. 

Having this mindset should help prevent you from being sidetracked, and overshadow any distractions or doubts that may still linger. As with most things, it will also help inspire and drive your employees as well. Giving them something to get behind and push for as their own source of motivation.

9. Improve your skills

Your weaknesses can hinder your performance. Do you just accept them and settle for being weak in a given area? Or do you face the challenges head-on and try to improve them?

Confident entrepreneurs don’t just acknowledge their weaknesses, they take action to improve their skills, turning them into strengths. Luckily, information and training are so readily available, that there is literally nothing you can’t know or learn. Take an online course, read books, listen to podcasts—whatever format that you find works with your schedule and that you can easily learn from.

You should also encourage your employees to do the same. Make it part of their goals and workload, set milestones around professional development, and provide financial backing for them to do it. The more you invest in them the more they’ll invest in your business.

10. Make big decisions

Throughout the life of your business, you’ll be faced with plenty of big decisions. Should you bring on a new employee, purchase that piece of equipment, launch a new product, open a new location—the list goes on and on. And a key quality of successful entrepreneurs is the ability to make sound decisions when facing difficult situations.  

Confident entrepreneurs seize the moment. They review the data, explore their options, and attempt to make well-informed strategic action. Making tough decisions hardens their resolve, increasing their belief in themselves and their businesses.

11. Review your plan

One of the best ways to improve your confidence is preparation. Today, being prepared in business requires regular planning and reliance on data, not just gut feelings or instinct, to make better decisions. 

Entrepreneurs that take the time to plan, can be far more proactive in a crisis. During regular plan reviews , they are able to more easily recognize potential risks and jump on exciting opportunities. By creating and reviewing your plan , you are far more informed and prepared to confidently lead your business, make better decisions, and ultimately achieve growth.

Recommended Reading: How to Conduct a Monthly Plan Review

Are you confident enough? 

Do you think you have the confidence needed to be an entrepreneur? If not, don’t let that stop you. The beauty of running a business is that it’s an ongoing process that will have its ups and downs. You’ll have extensive opportunities to grow, educate yourself, and ultimately become more confident in yourself and your business idea.

If you’re still unsure of your capabilities as a business owner, check out what it typically takes to be a successful entrepreneur . Having these traits in mind can help guide your journey as you explore starting , managing, and growing your own business.

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Kody Wirth

Posted in Psychology & Business

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Confidence Intervals

Last updated 7 Aug 2019

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In business, management mainly use confidence intervals to determine the likelihood that data drawn using sampling is representative of the overall population or whole.

What is a confidence interval?

A confidence interval gives the percentage probability that an estimated range of possible values in fact includes the actual value being estimated

How are confidence intervals used in business?

Take two examples:

If a business undertakes primary market research amongst target customer to obtain opinions about a new product launch: how confident can management be that the opinions are representative of all target customers?

When a manufacturing takes samples of finished products from its production line to check for quality: how confident can the business be that the sample of products inspected is representative of all the products being made?

A common confidence interval acceptable to management is 95%. This means that 19 out of 20 samples taken (95%) will give results that are representative of the overall population. Or to put it another way - 1 out of 20 (5%) are unrepresentative!

When the accuracy of sampling is critically important, then the acceptable confidence interval needs to rise.

Why are confidence intervals so useful in business?

  • Businesses benefit from the use of statistics in estimating or predicting future events
  • A confidence interval helps a business evaluate the reliability of a particular estimate
  • Because no estimate can be 100% reliable, businesses need to know how confident they should be in their estimates and whether or not to act on them
  • Confidence interval

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Neag School of Education

Educational Research Basics by Del Siegle

Confidence intervals and levels.

The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll results. For example, if you use a confidence interval of 4 and 47% percent of your sample picks an answer you can be “sure” that if you had asked the question of the entire relevant population between 43% (47-4) and 51% (47+4) would have picked that answer.

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often the true percentage of the population who would pick an answer that lies within the confidence interval. The 95% confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain. Most researchers work for a 95% confidence level.

When you put the confidence level and the confidence interval together, you can say that you are 95% sure that the true percentage of the population is between 43% and 51%.

Factors that Affect Confidence Intervals The confidence interval is based on the margin of error . There are three factors that determine the size of the confidence interval for a given confidence level . These are: sample size , percentage and population size .

Sample Size The larger your sample, the more sure you can be that their answers truly reflect the population. This indicates that for a given confidence level , the larger your sample size, the smaller your confidence interval . However, the relationship is not linear (i.e., doubling the sample size does not halve the confidence interval).

Percentage Your accuracy also depends on the percentage of your sample that picks a particular answer. If 99% of your sample said “Yes” and 1% said “No” the chances of error are remote, irrespective of sample size. However, if the percentages are 51% and 49% the chances of error are much greater. It is easier to be sure of extreme answers than of middle-of-the-road ones.

When determining the sample size needed for a given level of accuracy you must use the worst case percentage (50%). You should also use this percentage if you want to determine a general level of accuracy for a sample you already have. To determine the confidence interval for a specific answer your sample has given, you can use the percentage picking that answer and get a smaller interval.

Population Size How many people are there in the group your sample represents? This may be the number of people in a city you are studying, the number of people who buy new cars, etc. Often you may not know the exact population size. This is not a problem. The mathematics of probability proves the size of the population is irrelevant, unless the size of the sample exceeds a few percent of the total population you are examining. This means that a sample of 500 people is equally useful in examining the opinions of a state of 15,000,000 as it would a city of 100,000. For this reason, the sample calculator ignores the population size when it is “large” or unknown. Population size is only likely to be a factor when you work with a relatively small and known group of people .

Note: The confidence interval calculations assume you have a genuine random sample of the relevant population. If your sample is not truly random, you cannot rely on the intervals. Non-random samples usually result from some flaw in the sampling procedure. An example of such a flaw is to only call people during the day, and miss almost everyone who works. For most purposes, the non-working population cannot be assumed to accurately represent the entire (working and non-working) population.

Most information on this page was obtained from The Survey System

Del Siegle, Ph.D. Neag School of Education – University of Connecticut [email protected] www.delsiegle.com

updated on 1/15/2021

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Better Knowledge. Your Insight Is Sharper

  • Business Confidence: Its Effect on Aggregate Demand and the Economy

Updated on September 3, 2022 by Ahmad Nasrudin

Business Confidence: Its Effect on Aggregate Demand and the Economy

What’s it:  Business confidence describes how optimistic or pessimistic businesses are about their current and future operating and financial conditions. Several factors influence it, including economic conditions, consumer confidence, demand, and operating conditions.

Business confidence is an important indicator because it affects the economy. For example, it influences a business’s decision to invest. If businesses are optimistic, we expect them to invest more in capital goods. An increase in investment increases aggregate demand, pushing the curve to the right. As a result, the economy grows higher and produces more output.

In addition to investing in capital goods, businesses increase recruitment to increase output. Thus, the unemployment rate also falls because there are more jobs available. Finally, higher economic growth improves household income and employment prospects.

Such a situation makes households more optimistic. As an effect, they are willing to spend more money on consumption expenditure. This condition ultimately encourages them to increase demand for goods and services. As a result, aggregate demand grew stronger, allowing the economy to continue to expand.

What are the factors affecting business confidence?

Several factors affect  business confidence, including:

Consumer confidence

Interest rate

Exchange rate

  • Increase in input price

Economic policy

When consumers are pessimistic about their income and employment prospects, they cut back on spending, lowering the demand for goods and services. Conversely, if they are optimistic, they increase spending. Finally, consumer confidence trends affect businesses’ confidence in their profitability.

In addition, consumer optimism influences business decisions about whether to increase production by utilizing existing capacity or investing. If consumers are more confident than in previous months, businesses are more optimistic about future demand and profit. Finally, they started investing by ordering capital goods.

Aggressive interest rate increases cost when businesses borrow to finance investments. For example, they must pay higher coupons when issuing bonds.

In addition, high-interest rates also discourage consumers from buying goods and services such as cars, houses, and furniture. Again, it is because they often rely on loans or buying on credit for such items. Hence, it weakens demand for such items. 

The sharp exchange rate appreciation makes domestic goods uncompetitive in foreign markets as they become more expensive, causing export sales to fall. But, it also makes imports cheaper.

Meanwhile, sharp depreciation increases cost when companies import raw materials or capital goods as they become more expensive. But, for exporters, their goods are more competitive in foreign markets because they are cheaper, potentially increasing demand.

An increase in taxes reduces the money available for investment. Businesses must set aside more profits to pay taxes, thus, less retained earnings.

The tax increase also lowers the households’ disposable income, prompting them to reduce consumption. As an impact, the demand for goods and services decreases.

Increase in input prices

For example, an increase in oil prices increases production costs. As a result, inflation skyrocketed and caused household purchasing power to fall. This situation could lead to stagflation, as is the case now and in the 1970s.

Stagflation is a policymaker’s dilemma because it cannot be overcome through monetary or fiscal policies. Both are ineffective because the problem comes from the supply side. Meanwhile, both policies affect the demand side.

Uncertainty about policy direction makes it difficult for businesses to write business plans. In fact, they consider the economic policy stance to predict where the economy will move in the next year.

In addition, pessimism can also arise if policymakers take steps beyond market expectations (this does not mean the market dictates to policymakers). For example, the central bank raises interest rates too aggressively.

How does business confidence affect aggregate demand and the economy?

What is aggregate demand? It is the total expenditure in the economy by the four macroeconomic sectors: households, business, government, and foreign. We add household consumption, business investment, government spending, and net exports.

  • Aggregate demand = Consumption + Investment + Government spending + Net exports

In short-run macroeconomic equilibrium, an increase in aggregate demand shifts the curve to the right. As a result, real GDP increases. Conversely, a decrease in aggregate demand shifts its curve to the left, resulting in a decrease in real GDP.

An increase in real GDP indicates the economy is growing and producing more output. Conversely, a decline means the economy is contracting, producing less output.

Changes in real GDP have far-reaching impacts. For example, it affects the unemployment rate and the inflation rate. For example, an increase in real GDP decreases the unemployment rate as more jobs become available. And it also results in increased upward pressure on the price level, driven by increased demand. Conversely, the opposite effect applies when real GDP falls.

So how does aggregate demand relate to business confidence?

Business confidence influences their decision to utilize existing capacity and invest. For example, when businesses are optimistic, they invest. On the other hand, if they are pessimistic, they reduce their investment. These changes in investment ultimately affect aggregate demand, as shown in the above equation.

Business is pessimistic

Businesses are pessimistic about their business and financial performance because they see household demand worsening. This situation encourages them to postpone investment. Instead, they take efficiency measures.

In the early stages, businesses may simply cut hours and freeze hiring. They also canceled orders for capital goods such as heavy equipment and still bought light equipment to support efficiency.

But, if demand falls further, they take more stringent efficiency measures. As a result, they started laying off workers. In addition, they reduce investment spending, both for light equipment and heavy equipment. As a result, aggregate demand declines as investment falls. This situation could get worse and lead the economy into a recession.

Business is optimistic

When businesses are optimistic, businesses are more confident. They expect the demand for their products to increase. So they took a plan to increase production.

Initially, they may not have recruited new workers and invested in capital goods. Instead, they rely on existing production facilities and workers. Moreover, they maximize production to near full capacity, for example, by increasing overtime hours.

For households, this situation improves their job and income prospects. For example, layoffs decreased because businesses needed their services to increase production. Instead, they earn additional income by increasing working hours. As a result, households increase their demand for goods and services because they are more optimistic about their future.

Stronger demand makes businesses more optimistic. They see an opportunity to earn more profit by increasing production. For this reason, they start recruiting new workers and investing in capital goods. Consequently, the unemployment rate declines, and household income grows more strongly, increasing aggregate demand further.

Long story short, increased investment encourages further economic growth by lowering the unemployment rate and improving household income. That allows the economy to sustain expansion.

In addition, investment also increases the capital stock in the economy. Thus, the economy has a higher production capacity to produce goods and services. As a result, potential output (or potential GDP) increases.

How to track business confidence?

Some countries introduce a business confidence index. You can get the data on sites like  OECD ,  tradingeconomics.com , or  economy.com .

The index describes businesses’ confidence in their current and future business and financial performance. The data is collected through surveys and processed using the  net balance method .

How to read it ? Generally, numbers above 100 indicate optimism. Conversely, a reading below 100 indicates pessimism.

What variables are tracked to represent business confidence ? It can vary between countries depending on the method and approach taken. For example,  in India , it tracks information about:

  • Overall business situation
  • Booked order
  • Raw material inventory
  • Finished goods inventory
  • Profit margin
  • Capacity utilization

In Japan , the index is formed based on information about:

  • Business conditions
  • Current profit
  • Domestic demand
  • Overseas demand
  • Selling price 
  • Input purchase price
  • Inventory level (raw materials and finished goods)
  • Financial position
  • Utilization of production and sales facilities
  • Number of non-permanent employees and part-time workers

What to read next

  • Aggregate Demand Curve: Meaning, Sloping Reasons, Determinants
  • Aggregate Demand: Formula, Components and Determinants
  • Capacity Utilization: Its Relationship With Profitability, Aggregate Demand and the Economy
  • Consumer Confidence: Its Effect on Aggregate Demand and the Economy
  • Demand Shock: Definition and a Brief Explanation
  • How Exchange Rates Affect Aggregate Demand and the Economy
  • How Fiscal Policy Affects Aggregate Demand and the Economy
  • How Household Wealth Affects Aggregate Demand and the Economy
  • How Monetary Policy Works Affects Aggregate Demand and the Economy

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Fed's powell: elevated inflation will likely delay rate cuts this year.

Christopher Rugaber

Associated Press

Copyright 2024 The Associated Press. All rights reserved.

Federal Reserve Chair Jerome Powell participates in a Washington Forum on the Canadian Economy, together with Tiff Macklem, Governor of the Bank of Canada, Wednesday, April 16, 2025, in Washington. (AP Photo/Manuel Balce Ceneta)

WASHINGTON – Federal Reserve Chair Jerome Powell cautioned Tuesday that persistently elevated inflation will likely delay any Fed interest rate cuts until later this year, opening the door to a period of higher-for-longer rates.

“Recent data have clearly not given us greater confidence" that inflation is coming fully under control and "instead indicate that it’s likely to take longer than expected to achieve that confidence,” Powell said during a panel discussion at the Wilson Center.

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“If higher inflation does persist," he said, “we can maintain the current level of (interest rates) for as long as needed.”

The Fed chair's comments suggested that without further evidence that inflation is falling, the central bank may carry out fewer than the three quarter-point reductions its officials had forecast during their most recent meeting in March .

His remarks Tuesday represented a shift for Powell, who on March 7 had told a Senate committee that the Fed was “not far” from gaining the confidence it needed to cut rates. At a news conference on March 20, Powell appeared to downplay that assertion. But his comments Tuesday went further in dimming the likelihood of any rate cuts in the coming months.

“Powell’s comments make it clear the Fed is now looking past June,” when many economists had previously expected rate cuts to begin, Krishna Guha, an analyst at EvercoreISI, said in a research note.

In the past several weeks, government data has shown that inflation remains stubbornly above the Fed's 2% target and that the economy is still growing robustly. Year-over-year inflation rose to 3.5% in March, from 3.2% in February. And a closely watched gauge of “core” prices, which exclude volatile food and energy, rose sharply for a third straight month.

As recently as December, Wall Street traders had priced in as many as six quarter-point rate cuts this year. Now they foresee only two rate cuts, with the first coming in September.

Powell's comments followed a speech earlier Tuesday by Fed Vice Chair Philip Jefferson , who also appeared to raise the prospect that the Fed would not carry out three cuts this year in its benchmark rate. The Fed's rate stands at a 23-year high of 5.3% after 11 rate hikes beginning two years ago.

Jefferson said he expected inflation to continue to slow this year with the Fed’s key rate “held steady at its current level.” But he omitted a reference to the likelihood of future rate cuts that he had included in a speech in February.

Last month, Jefferson had said that should inflation keep slowing, “it will likely be appropriate” for the Fed to cut rates “at some point this year” — language that Powell has also used. Yet neither Powell or Jefferson made any similar reference Tuesday.

Instead, Powell said only that the Fed could reduce rates “should the labor market unexpectedly weaken.”

Fed officials have responded to recent reports that the economy remains strong and inflation is undesirably high by underscoring that they see little urgency to reduce their benchmark rate anytime soon.

On Monday, the government reported that retail sales jumped last month, the latest sign that robust job growth and higher stock prices and home values are fueling solid household spending. Vigorous consumer spending can keep inflation elevated because it can lead some businesses to charge more, knowing that many people are able to pay higher prices.

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Why you should wear sunscreen for the eclipse

  • Even during a total solar eclipse, exposure to harmful UV rays can lead to sunburn.
  • The window of totality, where the sun is completely eclipsed , lasts only four minutes at most.
  • Wear sunscreen when you're viewing the total solar eclipse on Monday.

Insider Today

If you're watching the total solar eclipse on Monday , be sure to wear sunscreen.

Hopefully you already have a plan to keep your eyes safe from the sun — like wearing ISO-certified solar eclipse glasses . But you also need to think about your skin during the hour or two you spend watching the moon creep in front of the sun.

"The levels of damaging ultraviolet (UV) light will only be low during the brief, total solar eclipse occurring within the narrow path of totality, in which the sun is completely blocked by the moon," Christin Burd, a professor of molecular genetics at The Ohio State University who studies melanoma and aging, told Business Insider in an email ahead of the last US total solar eclipse , in 2017.

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Even if you're hoping to catch a peek at the eclipse between clouds, sunscreen is still essential. That's because UV light, which we can't see, still penetrates clouds.

That safe window of totality only lasts four minutes at most. After that, "the unblocked UV rays will be intense and could easily result in sunburn ," Burn said.

Those who are just popping out for a few minutes to see a partial eclipse, which varies in timing and size across the country, might get away without lathering up sunblock .

Here are some other things you should bring if you're going to see the total solar eclipse, according to Mark Littman and Fred Espenek, authors of " Totality: The Great American Eclipses of 2017 and 2024 ."

A pinhole camera .

A colander or straw hat, which can project the eclipse through holes onto paper or cardboard.

Snacks — it will be late afternoon, after all

Binoculars — for pointing at paper

Sunglasses (not for looking at the eclipse)

Solar eclipse glasses and solar filters — for looking at the eclipse

Camera equipment to take photos of the eclipse

A notebook to write down observations.

Lydia Ramsey Pflanzer contributed to an earlier version of this post .

Watch: A small Australian town was treated to a rare hybrid solar eclipse

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Fed Chair Powell says there has been a 'lack of further progress' this year on inflation

Jerome Powell speaks during the Stanford Business, Government and Society Forum

Federal Reserve Chair  Jerome Powell  said Tuesday that the U.S. economy, while otherwise strong, has not seen inflation come back to the central bank’s goal, pointing to the further unlikelihood that interest rate cuts are in the offing anytime soon.

Speaking to  a policy forum  focused on U.S.-Canada economic relations, Powell said that while inflation continues to make its way lower, it hasn’t moved quickly enough, and the current state of policy should remain intact.

“More recent data shows solid growth and continued strength in the labor market, but also a lack of further progress so far this year on returning to our 2% inflation goal,” the Fed chief said during a panel talk.

Echoing recent statements by central bank officials, Powell indicated the current level of policy likely will stay in place until inflation gets closer to target.

Since July 2023, the Fed has  kept its benchmark interest rate  in a target range between 5.25%-5.5%, the highest in 23 years. That was the result of 11 consecutive rate hikes that began in March 2022.

“The recent data have clearly not given us greater confidence, and instead indicate that it’s likely to take longer than expected to achieve that confidence,” he said. “That said, we think policy is well positioned to handle the risks that we face.”

Powell added that until inflation shows more progress, “We can maintain the current level of restriction for as long as needed.”

The comments follow inflation data through the first three months of 2024 that has been higher than expected. A  consumer price index reading for March , released last week, showed inflation running at a 3.5% annual rate — well off the peak around 9% in mid-2022 but drifting higher since October 2023.

Treasury yields rose as Powell spoke. The benchmark  2-year note , which is especially sensitive to Fed rate moves, briefly topped 5%, while the benchmark  10-year yield  rose 3 basis points. The S&P 500 wavered after Powell’s remarks, briefly turning negative on the day before recovering.

Powell noted the Fed’s preferred inflation gauge, the personal consumption expenditures price index, showed  core inflation at 2.8% in February  and has been little changed over the past few months.

“We’ve said at the [Federal Open Market Committee] that we’ll need greater confidence that inflation is moving sustainably towards 2% before [it will be] appropriate to ease policy,” he said. “The recent data have clearly not given us greater confidence and instead indicate that it’s likely to take longer than expected to achieve that confidence.”

Financial markets have had to reset their expectations for rate cuts this year. At the start of 2024, traders in the fed funds futures market were pricing in six or seven cuts this year, starting in March. As the data has progressed, the expectations have shifted to one or two reductions, assuming quarter percentage point moves, and not starting until September.

In their most recent update, FOMC officials in March indicated they see three cuts this year. However, several policymakers in recent days have stressed the data-dependent nature of policy and have not committed to set level of reductions.

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Jeff Cox is a finance editor with CNBC.com where he covers all aspects of the markets and monitors coverage of the financial markets and Wall Street. His stories are routinely among the most-read items on the site each day as he interviews some of the smartest and most well-respected analysts and advisors in the financial world.

Over the course of a journalism career that began in 1987, Cox has covered everything from the collapse of the financial system to presidential politics to local government battles in his native Pennsylvania. 

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Everyone deserves to succeed. But today, for too many Canadians, especially Millennials and Gen Z, your hard work isn’t paying off like it did for previous generations. Your paycheque doesn’t go as far as costs go up, and saving enough seems harder and harder. It doesn’t have to be this way. Every generation should get a fair chance to get ahead.

One of the biggest pressures on people right now is housing. Young Canadians are renting more than ever and being priced out of their communities. Families are finding it difficult to get a good place to settle down. The cost to build homes is too high, and the time it takes to finish projects is too long. We need to build more homes in Canada, and we need to build them by the millions.

The Prime Minister, Justin Trudeau, the Deputy Prime Minister and Minister of Finance, Chrystia Freeland, and the Minister of Housing, Infrastructure and Communities, Sean Fraser, today unveiled the federal government’s ambitious housing plan, Solving the housing crisis: Canada’s Housing Plan , supported by new investments from the upcoming Budget 2024. At the heart of this plan lies a commitment to make housing affordable. No hard-working Canadian should have to spend more than 30 per cent of their income on housing costs. No Canadian should have to live without knowing they have a safe and affordable place to live.

The plan lays out a bold strategy to unlock 3.87 million new homes by 2031. This includes a minimum of 2 million net new homes, on top of the Canada Mortgage and Housing Corporation’s forecast of 1.87 million being built anyway by 2031. Federal actions in this plan, in Budget 2024, and taken in fall 2023 will support at least 1.2 million new homes, and we call on all orders of government to build at least 800,000 more homes by 2031.

Here’s what we’re doing:

Building more homes by bringing down the costs of homebuilding, helping cities make it easier to build homes at a faster pace, changing the way Canadian homebuilders manufacture homes, and growing the workforce to ensure we get the job done. This includes:

  • A Public Lands for Homes Plan to lead a national effort to build affordable housing on federal, provincial, territorial, and municipal lands across the country. We will partner with homebuilders and housing providers to build homes on every possible site across the public portfolio and ensure long-term affordability.
  • $15 billion in additional loans for the Apartment Construction Loan Program to build a minimum of 30,000 new rental apartments, in big cities, small towns, and rural communities alike, will be proposed in Budget 2024. With this additional financing, the program is on track to build over 131,000 new apartments by 2031-32.
  • Launching Canada Builds, a Team Canada approach to building affordable homes for the middle class on under-utilized lands across the country. Canada Builds combines federal low-cost loans with provincial and territorial investments to scale up construction on rental homes for the middle class, from coast to coast to coast.
  • Supporting Indigenous Peoples in urban, rural, and northern areas . We will also provide additional distinctions-based investments for Indigenous housing to be delivered by Indigenous governments, organizations, housing, and service providers.

Making it easier to own or rent a home by ensuring that every renter or homeowner has a home that suits their needs, and the stability to retain it. We’re putting measures to protect tenants against unfairly rising rent payments, leverage rental payment history to improve credit scores, increase the Home Buyers’ Plan withdrawal limit, extend mortgage amortizations for first-time home buyers buying newly built homes, and more:

  • Launching a Tenant Protection Fund to provide funding to legal services and tenants’ rights advocacy organizations to better protect tenants against unfairly rising rent payments, renovictions, or bad landlords.
  • Leveraging rental payment history to improve credit scores, helping you qualify for a mortgage and better rates.
  • Increasing the Home Buyers’ Plan withdrawal limit by $25,000 and extending the grace period to repay by an additional three years.
  • Extending mortgage amortizations for first-time buyers buying newly built homes . Mortgage insurance rules will be amended to allow 30-year mortgage amortizations exclusively for first-time home buyers purchasing new builds.

Helping Canadians who can’t afford a home by creating more affordable and rental housing – including for students, seniors, persons with disabilities, and equity-deserving communities – and eliminating chronic homelessness in Canada. This includes:

  • Providing $1 billion for the Affordable Housing Fund to build affordable homes and launching a permanent Rapid Housing Stream to build on the success of the previous three rounds of the Rapid Housing Initiative.
  • Launching a $1.5 billion Canada Rental Protection Fund to protect and expand affordable housing.

The Prime Minister also announced new measures included in Canada’s Housing Plan to attract, train, and hire the skilled-trade workers Canada needs to build more homes.

  • $90 million for the Apprenticeship Service , creating apprenticeship opportunities to train and recruit the next generation of skilled trades workers.
  • $10 million for the Skilled Trades Awareness and Readiness program to encourage high school students to enter the skilled trades – creating more jobs and opportunities for the next generation of workers to build Canada up.
  • $50 million in the Foreign Credential Recognition Program , with a focus on residential construction to help skilled trades workers get more homes built. Like our previous $115 million investment, this funding will remove barriers to credential recognition, so workers spend less time dealing with red-tape and more time getting shovels in the ground.

Transforming our housing system and solving the housing crisis will take a Team Canada effort. No one level of government, home builder, not-for-profit, or community can do it alone. We need every partner pulling in the same direction to build the homes Canadians need.

This is about realizing Canada’s promise of affordable housing for every generation – and it’s just one of the things that we are going to be doing in Budget 2024. Alongside these measures, we’re getting healthy food on kids’ plates, delivering stronger public health care, making life more affordable, and creating good jobs to make sure every generation can get ahead.

“We are changing the way we build homes in Canada. In our housing plan and Budget 2024, we are delivering ambitious action and investments to build more homes, make it easier to rent or own, and help the most vulnerable with stable housing. This is about restoring fairness for every generation, and housing is at the heart of that.” The Rt. Hon. Justin Trudeau, Prime Minister of Canada
“We are announcing today real, tangible measures that are going to help more younger Canadians get those first keys of their own. We are using every tool at our disposal to deliver housing without delay – because we want to make the dream of homeownership a reality for younger Canadians.” The Hon. Chrystia Freeland, Deputy Prime Minister and Minister of Finance
“Canada can and will solve the housing crisis, and we’re going to do it by getting every home builder, not-for-profit, mayor, city councillor, and premier pulling in the same direction to build the homes Canadians need.” The Hon. Sean Fraser, Minister of Housing, Infrastructure and Communities

Quick Facts

  • The Prime Minister today also announced the creation of a new Deputy Minister of Public Lands and Housing position within the Privy Council Office. The Deputy Minister will oversee and report on federal efforts to build more homes for Canadians through the use of public lands, providing a single point of accountability within the public service. An appointment to this position will be announced later today.
  • Since 2015, the federal government has helped almost two million Canadians find a place to call home.
  • Restore generational fairness for renters, particularly Millennials and Gen Z, by taking new action to protect renters’ rights and unlock pathways for them to become homeowners. Learn more .
  • Launch a new $6 billion Canada Housing Infrastructure Fund to accelerate the construction or upgrade of essential infrastructure across the country and get more homes built for Canadians. Learn more .
  • Top-up the Apartment Construction Loan Program with $15 billion, make new reforms so it is easier to access, and launch Canada Builds to call on all provinces and territories to join a Team Canada effort to build more homes, faster. Learn more .
  • Support renters by launching a new $1.5 billion Canada Rental Protection Fund to preserve more rental homes and make sure they stay affordable. Learn more .
  • Change the way we build homes in Canada by announcing over $600 million to make it easier and cheaper to build more homes, faster, including through a new Homebuilding Technology and Innovation Fund and a new Housing Design Catalogue. Learn more .
  • The Apartment Construction Loan Program , a $40 billion initiative that will be topped up with an additional $15 billion in Budget 2024 to boost the construction of new rental homes by providing low-cost financing to homebuilders. Since 2017, the Apartment Construction Loan Program has committed over $18 billion in loans to support the creation of more than 48,000 new rental homes. With our recently announced measures , the Apartment Construction Loan Program is now on track to help build over 131,000 new rental homes across Canada by 2031-32.
  • The  Affordable Housing Fund , a $14+ billion initiative that supports the creation of new market and below-market rental housing and the repair and renewal of existing housing. It is designed to attract partnerships and investments to develop projects that meet a broad spectrum of housing needs, from shelters to affordable homeownership. As of December 31, 2023, the Fund has committed $8+ billion to repair or renew over 150,000 homes and support the construction of more than 32,000 new homes.
  • The Housing Accelerator Fund , a $4 billion initiative that will be topped up with an additional $400 million in Budget 2024 to encourage municipalities to incentivize building by making transformative changes, such as removing prohibitive zoning barriers. To date, the federal government has signed 179 Housing Accelerator Fund agreements which, combined, will fast-track an estimated total of over 750,000 housing units across the country over the next decade.
  • The Rapid Housing Initiative , a $4 billion fund that is fast-tracking the construction of 15,500 new affordable homes for people experiencing homelessness or in severe housing need by 2026. The Rapid Housing Initiative also supports the acquisition of existing buildings for the purpose of rehabilitation or conversion to permanent affordable housing units, focusing on the housing needs of the most vulnerable, including people experiencing or at risk of homelessness, women fleeing domestic violence, seniors, Indigenous Peoples, and persons with disabilities.
  • Progress on these and other programs and initiatives under Canada’s National Housing Strategy are updated quarterly at  www.placetocallhome.ca . The Housing Funding Initiatives Map  shows housing projects that have been developed.
  • On November 9, 2023, we signed a historic Housing Accelerator Fund agreement with the Province of Quebec.
  • Building on the success of the 2023 agreement, the federal government will continue to work closely with Quebec to build more homes for Quebecers, including by delivering additional funding through the Housing Accelerator Fund and the new Canada Housing Infrastructure Fund.
  • The Government of Canada’s Budget 2024 will be tabled in the House of Commons by the Deputy Prime Minister and Minister of Finance on Tuesday, April 16, 2024.
  • Save more young families money and help more moms return to their careers by building more affordable child care spaces and training more early childhood educators across Canada. Learn more .
  • Create a National School Food Program to provide meals to about 400,000 kids every year and help ensure every child has the best start in life, no matter their circumstances. Learn more .
  • Secure Canada’s AI advantage through a $2.4 billion package of measures that will accelerate job growth in Canada’s AI sector, boost productivity by helping researchers and businesses develop and adopt AI, and ensure this is done responsibly. Learn more .
  • Provide the Canadian Armed Forces with the tools and capacity they need to defend Canada and protect North America, advance Canada’s interests and values around the world, and support its members with an overall investment of $8.1 billion over five years and $73 billion over 20 years. Learn more .

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IMAGES

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  2. Premium Vector

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  3. What Is Business Confidence?

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  4. The Pillars of Confidence Framework

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  5. Confidence Level

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  6. Confidence Level and Sample Size

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  4. Confidence as a Business Leader

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  6. 30 Years of Business Knowledge in 2hrs 26mins

COMMENTS

  1. Confidence Level for Business Applications: Determining the Right

    If your confidence level is 100%, you will be 100% confident that repeated samples will provide approximately the same results. A confidence level of 0% means you have no confidence repeated samples will provide the same results. In most business applications, you will strive for a 90%, 95% or 99% confidence level.

  2. How To Make A Business Plan: Step By Step Guide

    The steps below will guide you through the process of creating a business plan and what key components you need to include. 1. Create an executive summary. Start with a brief overview of your entire plan. The executive summary should cover your business plan's main points and key takeaways.

  3. Three Steps To Build Confidence For Business Success

    1. Set three to five daily goals. First, set three to five new goals that you will do every day for two to three weeks. These goals can be anything from making 50 cold calls per day to walking ...

  4. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  5. Understanding Confidence Intervals

    Confidence level = 1 − a. So if you use an alpha value of p < 0.05 for statistical significance, then your confidence level would be 1 − 0.05 = 0.95, or 95%. When do you use confidence intervals? ... The more accurate your sampling plan, or the more realistic your experiment, the greater the chance that your confidence interval includes the ...

  6. Confidence Intervals

    Solution - Example 1. To find the confidence interval, you need the sample mean, and the EBM. = 68. EBM = =3 n=36; The confidence level is 90% (CL = 0.90)CL = 0.90 so = 1 - CL = 1 - 0.90 = 0.10 = 0.05 = . The area to the right of is 0.05 and the area to the left of is 1 - 0.05 = 0.95. = = 1.645 This can be found using a computer, or using a probability table for the standard normal ...

  7. How to Build Confidence at Work

    Step 1: Connect with yourself. Take the time to understand who you are, where your motivations lie, and what makes you unique. Remember that your uniqueness is valuable. You have something ...

  8. Understanding Confidence Intervals

    Confidence level = 1 − a. So if you use an alpha value of p < 0.05 for statistical significance, then your confidence level would be 1 − 0.05 = 0.95, or 95%. When do you use confidence intervals? ... The more accurate your sampling plan, or the more realistic your experiment, the greater the chance that your confidence interval includes the ...

  9. 8.1: Introduction to Confidence Intervals

    The 95% confidence interval implies two possibilities. Either the interval (1.8, 2.2) contains the true mean μ μ, or our sample produced an x¯¯¯ x ¯ that is not within 0.2 units of the true mean μ μ. The second possibility happens for only 5% of all the samples (100% minus 95% = 5%). Remember that a confidence interval is created for an ...

  10. 4 Strategies to Build Your Confidence Levels as a Leader

    Here are four quite useful strategies that every aspiring leader can implement to further elevate their confidence level: Show that both the good and the bad examples are excellent teachers. In ...

  11. Guide: Confidence Intervals

    Plan: Determine the parameter to be estimated (for example, the population mean), select a level of confidence (such as 95%), and select the appropriate type of confidence interval. You'll also need to collect your data at this point, making sure it's a random sample and large enough for your needs.

  12. Confidence Interval Calculator

    This confidence interval calculator is a tool that will help you find the confidence interval for a sample, provided you give the mean, standard deviation and sample size.You can use it with any arbitrary confidence level. If you want to know what exactly the confidence interval is and how to calculate it, or are looking for the 95% confidence interval formula for z-score, this article is ...

  13. Control Plans in Lean Six Sigma Project Management

    Confidence intervals are a powerful tool for making well-informed business decisions. A confidence interval is an interval in which we can be certain of the parameters or values necessary to make accurate and reliable predictions about population parameters. ... The confidence level corresponds to the probability that the confidence interval ...

  14. 9 Ways to Show More Confidence in Business

    Apologize, fix the mistake as soon as possible and move forward. 7. Continue to grow and improve. A small accomplishment can help boost your confidence, even if it's not entirely related to your ...

  15. Leading indicators

    Definition ofBusiness confidence index (BCI) This business confidence indicator provides information on future developments, based upon opinion surveys on developments in production, orders and stocks of finished goods in the industry sector. It can be used to monitor output growth and to anticipate turning points in economic activity.

  16. Interpreting confidence levels and confidence intervals

    The confidence level refers to the long-term success rate of the method, that is, how often this type of interval will capture the parameter of interest. A specific confidence interval gives a range of plausible values for the parameter of interest. Let's look at a few examples that demonstrate how to interpret confidence levels and confidence ...

  17. Confidence level

    In statistics, the confidence level indicates the probability with which the estimation of the location of a statistical parameter (e.g., an arithmetic mean) in a sample survey is also true for ...

  18. The Importance of Being a Confident Entrepreneur

    Your confidence, or lack thereof, will impact how your employees perform and perceive you. The more confident you are as an entrepreneur, the more respect you hold with your employees and the more confident they will be. This helps your employees be: Calmer under pressure. More willing to take on challenges.

  19. Confidence Intervals

    A common confidence interval acceptable to management is 95%. This means that 19 out of 20 samples taken (95%) will give results that are representative of the overall population. Or to put it another way - 1 out of 20 (5%) are unrepresentative! When the accuracy of sampling is critically important, then the acceptable confidence interval needs ...

  20. Confidence Intervals and Levels

    The 95% confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain. Most researchers work for a 95% confidence level. When you put the confidence level and the confidence interval together, you can say that you are 95% sure that the true percentage of the population is between 43% and 51%.

  21. 15 Tips to Build Confidence in Business

    Tip 1: Manage Your State. Confidence is often reflected in how we show up. The two traits people will most often notice are your posture and your gaze. To optimize your posture, roll your shoulders back to straighten your back, and try widening your stance slightly. To optimize your gaze, try a 2 millimeter shift.

  22. Business Confidence: Its Effect on Aggregate Demand and the ...

    And it also results in increased upward pressure on the price level, driven by increased demand. Conversely, the opposite effect applies when real GDP falls. So how does aggregate demand relate to business confidence? Business confidence influences their decision to utilize existing capacity and invest.

  23. confidence level

    confidence level. in risk analysis, a statistical calculation measuring the validity of a correlation or the certainty of a forecast. For investors in a start-up, for example, the confidence level is a measure of the likelihood that goals described in the business plan will be met. Dictionary of Insurance Terms: confidence level. confidence level.

  24. US Economy: Small Business Confidence at 11-Year Low, Inflation Spikes

    Confidence among US small business owners is at an 11-year low, according to NFIB. ... 37% of owners reported unfilled job openings, matching February's level—the lowest since January 2021 ...

  25. Fed's Powell suggests that elevated inflation will likely delay rate

    FILE - Federal Reserve Board Chair Jerome Powell speaks at the Business, Government and Society Forum at Stanford University in Stanford, Calif., April 3, 2024. On Tuesday, April 16, 2024, Powell ...

  26. Wear Sunscreen During the Total Solar Eclipse; Here's Why

    Apr 7, 2024, 7:08 AM PDT. Sunscreen is essential for watching the total solar eclipse. Getty. Even during a total solar eclipse, exposure to harmful UV rays can lead to sunburn. The window of ...

  27. Fed Chair Powell says there has been a 'lack of further progress' this

    A consumer price index reading for March, released last week, showed inflation running at a 3.5% annual rate — well off the peak around 9% in mid-2022 but drifting higher since October 2023 ...

  28. Canada's Housing Plan

    The plan lays out a bold strategy to unlock 3.87 million new homes by 2031. This includes a minimum of 2 million net new homes, on top of the Canada Mortgage and Housing Corporation's forecast of 1.87 million being built anyway by 2031.

  29. Exclusive: Tesla scraps low-cost car plans amid fierce Chinese EV

    The stark reversal comes as Tesla faces fierce competition globally from Chinese electric-vehicle makers flooding the market with cars priced as low as $10,000. The plan for driverless robotaxis ...