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Coin Laundry Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Coin Laundry Business

Are you about starting a coin laundry company ? If YES, here is a detailed sample coin laundry business plan template & FREE feasibility report.

If you are interested in starting your own coin laundry business in the United States, it will be a wise decision to take out time to conduct detailed cost analysis before investing your time and money into the business. A coin laundry business requires that you purchase or lease equipment that are needed to run the business.

Beyond the skillset you will be bringing to the table; equipment is also instrumental to the starting and running this business. If you are truly convinced that starting a coin laundry service is the right business for you to do, then you need to write your own business plan.

The essence of writing a business plan before starting any business is for you to have a blueprint of how you want to setup, manage and expand your business. Below is a sample coin laundry business plan template that will help you to successfully write yours with little or no stress.

A Sample Coin Laundry Business Plan Template

1. industry overview.

The Laundromat in the US industry consists of Washer services, dryer services, self-service dry cleaning, commercial laundry services and others.

The Laundromats industry includes companies that offer on-premises coin- or card-operated washers and dryers, in addition to companies that operate self-service laundry and dry-cleaning equipment in apartments, dormitories and similar locations.

If you are conversant with this industry, you will agree that increased disposable income has led to rising competition from both household laundry machines and drop-off and pickup laundry and dry-cleaning services. As a result, industry revenue has decreased at an annualized rate of 0.4 percent to $5.2 billion over the five years to 2019, including a decline of 0.3 percent in 2019 alone.

Rentals represent a core target market for the industry, and many consumers have opted to rent apartments rather than purchase homes over the past five years. Due to a combination of urban population growth.

A recent research conducted by IBISWorld shows that the Dry Cleaners industry has a medium level of capital intensity. For every dollar spent on labor in 2017, the industry will invest an estimated $0.13 in capital, slightly up from an estimated $0.11 spent on capital in 2012.

Capital intensity has increased over the five years to 2017, as improving economic conditions have encouraged operators to upgrade existing machinery or purchase new replacements. Dry cleaners typical invest capital in new dry-cleaning equipment, washers, dryers, sorting bins, dry cleaning baths and ironing presses.

Specialized dry-cleaning washers cost anywhere from $50,000 to $200,000, depending on what class of solvent they use, washing capacity and accessory features. Water conservation is becoming a concern for the population. Environmentally-responsible coin laundry services company are an attractive option.

The laundromats industry is a thriving sector of the economy of the united states and it generates over .2 billion annually from about 23,425 registered and licensed laundromats (coin laundry inclusive). The industry is responsible for the employment of over 53,706 people.

Experts project the industry to depreciate at -0.4 percent annual rate between 2014 and 2019. CSC ServiceWorks Inc. is obviously the market leader in the laundromats industry.

The market for laundry services is driven by urbanization and the increase in consumer spending – in essence, as the general economy of a country grows, more people will become busier hence the need to patronize the services of laundry companies on a regular basis.

The trend in the laundry services industry is that most companies in a bid to survive the recent global economic meltdown included additional services to their core service offerings. Coin laundry businesses in the United States and all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

Billy Jones® Coin Laundry Services, LLC is a standard coin laundry services that will be located in the heart of Sterling Heights but hopes to establish outlets in key cities all across the United States. We are strategically positioned in one of the cities with a large number of middle and upper class plus busy corporate executives; we are set to service the whole of the community as well as visitors and travelers.

Billy Jones® Coin Laundry Services, LLC will be providing to our esteemed customers on-premises coin- or card-operated washers and dryers, in addition to operating self-service laundry and dry-cleaning equipment in apartments, dormitories and similar locations.

We are quite optimistic that our values and quality of service offering will help us drive our coin laundry business to enviable heights and also help us attract the number of clients that will make the business highly profitable. We are open to the use of latest technology in the laundry industry.

Our excellent customer service and the range of services we offer will position us to always welcome repeated customers. Billy Jones® Coin Laundry Services, LLC is owned by Billy Jones and his immediate family members.

Billy Jones is a business man per excellence and he has the required business acumen to help build Billy Jones® Coin Laundry Services, LLC to favorable compete with leading coin laundry companies and franchise in Sterling Heights and the whole of the United States of America.

3. Our Products and Services

Billy Jones® Coin Laundry Services, LLC is a complete coin laundry service that offers a wide range of services that revolves around coin laundry and other complementary services. These are the services and amenities that will be made available to our customers;

  • Automatic laundries, coin-operated
  • Coin-operated dry cleaners

4. Our Mission and Vision Statement

  • Our Vision is to become the ‘go to coin laundry services company’ in the whole of Sterling Heights and every location where we intend opening our outlet.
  • Our mission is to develop a highly successful all-round coin laundry services business which provides easy to operate and efficient laundry equipment and quality services in our community and to become a standard for an ideal coin laundry services company in Sterling Heights.

Our Business Structure

Coin laundry business is seen to be a medium-scale business venture, but that does not stop Billy Jones® Coin Laundry Services, LLC to put standard structures in place that will help us achieve all our business goals and objectives.

We are set to build a coin laundry business that will be a standard for the laundry services industry in Sterling Heights and in The United States of America as a whole. We want to build a business of dedicated workforce who will ensure that our customers are satisfied and they get value for their money.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on autopilot.

With the wide range of our service offerings and the plan to open our coin laundry outlets all across key cities in The United States of America, we are only expected to employ more than is required to run a conventional coin laundry business. Billy Jones® Coin Laundry Services, LLC will employ professionals and skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant / Cashier

Laundry Supervisor

Laundry Attendant

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the office facility is in tip top shape and conducive enough to welcome customers
  • Carrying out induction for new team members
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Responsible for training, evaluation and assessment of employees

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Manage overall daily operations of the Laundry Department
  • Ensure quality controls are in place for all laundry processes
  • Maintain cleanliness of the laundry area
  • Train, develop, and appraise the laundry team
  • Ensure supplies are ordered
  • Take receipt of stock and ensure safe storage
  • Manage customer service issues quickly and effectively
  • Ensure team members adhere to all Health and Safety Regulations
  • Represent the company in strategic meetings
  • Help increase growth for the company
  • Keeping an updated inventory of laundry detergents
  • Tracking maintenance and repairs on laundering equipment.
  • Ensuring that the facility remains clean at all times.
  • Anticipating and responding to customers’ queries, concerns, and complaints.
  • Keeping sufficient tokens or change for the washing and drying machines, if required.

6. SWOT Analysis

Coin laundry services is one of the businesses that can easily generate sales with little stress as long as they are well positioned. We are building a standard coin laundry business with variety of services which is why we have decided to subject our business idea to SWOT Analysis.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

We hired the services of a business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Billy Jones® Coin Laundry Services, LLC;

Billy Jones® Coin Laundry Services, LLC is centrally located in a densely populated area in Sterling Heights; our location is in fact one of our major strengths. We are also one of the very few coin laundry companies in the whole of Sterling Heights.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the laundry services industry, a team of hardworking and dedicated individuals.

Billy Jones® Coin Laundry Services, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business. So also, we might not have the support structure that is made available to established coin laundry operators.

  • Opportunities

Colleges and universities account for a prominent share of demand for industry services. This is because the industry provides colleges and universities with coin- or card-operated washers and dryers. Therefore, when enrollment increases, more students purchase laundry services.

The number of college students is expected to increase in 2019, representing a potential opportunity for the industry. We are centrally located in one of the busiest areas in Sterling Heights with loads of middle and upper – class households and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the laundry services industry.

The truth is that there are no coin operated laundry facilities within the area where our laundry services is going to be located; the closest facility to our proposed location is about 2 kilometers away. In a nutshell, we do not have any direct competition within our target market area.

Per capita disposable income is inversely related to demand for laundromats. As per capita disposable income increases, more expensive laundry alternatives become available to consumers.

With growing incomes, consumers can afford to purchase laundry machines and pay for drop-off laundry services, reducing demand for laundromats. Per capita disposable income is forecast to grow in 2019, posing a potential threat to the industry.

7. MARKET ANALYSIS

  • Market Trends

Declining demand for professional laundry services, unfavorable shifts in consumer preferences and increasing competition from coin-operated laundromats and household washing machines have led to this industry’s decline in the past decade.

This is so because coin laundry businesses respond to the increase in household spending and also increase of busy business people in a particular area or city. The trend of the market can be predicted without stress.

Another obvious trend in the laundry services industry is that most laundry companies in the bid to survive the recent global economic meltdown included additional services to their core service offerings. Some companies include washing of rugs, selling of laundry machines and similar laundry equipment within the same premises if they have enough space.

8. Our Target Market

Before choosing a location for our coin laundry business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Those who will benefit from our service offerings are college students and business people, and they cut across different sectors of the economy. These are the category of people that we intend marketing to;

  • Corporate Executives
  • Business People
  • College students
  • Sport clubs

Our Competitive Advantage

The fact that a coin laundry business is an easy to set up business means that anybody can set up a coin laundry business if they have the required startup capital. It means that the possibility of coin laundry businesses springing up in our location is high.

We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Sterling Heights – Michigan.

We can confidently say that the location of our coin laundry business will definitely count as a positive for us in the industry. For the time being, Billy Jones® Coin Laundry Services, LLC has no real competitors that can match the quality service we offer and our business offerings. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Billy Jones® Coin Laundry Services, LLC is going to be driven by easy to operate laundry machines, excellent customer service and quality service delivery. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate repeated sales and loyalty from them;

  • Open our coin laundry services business with a party so as to attract residents who are our first target market.
  • Introduce our coin laundry services business by sending introductory letters alongside our brochure to corporate organizations, college students, households, sports clubs and key stake holders in and around Sterling Heights – Michigan.
  • Advertise our coin laundry business in community newsletters, local TV and radio stations
  • Promote our business online via our official website and all available social media platforms
  • Hire the services of experts to make our brand the first choice for residents of Sterling Heights – The United States of America
  • Making our first impression count positively
  • Make use of attractive handbills to create awareness and also to give direction to our laundry facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Enter into business partnership with sports clubs to handle all their laundry services

Sources of Income

Billy Jones® Coin Laundry Services, LLC is established with the aim of maximizing profits in the laundry services industry and we are going to go ensure that we do all it takes to attract both clients on a regular basis. Billy Jones® Coin Laundry Services, LLC will generate income from the following service offerings;

  • Coin-operated dry cleaners and laundries
  • Self-service dry cleaners and laundries

10. Sales Forecast

The profits you can expect to generate from a coin operated laundromat vary depending on the size, efficiency and popularity of each business. According to the Coin Laundry Association, the cash flow of laundromats is typically in the range of $15,000 and $300,000 per year.

To maximize your business’s profitability, carefully consider the aspects above and create a smart Business model. With hard work and prudent planning, you’re sure to find success.

We are well positioned to take on the available market in Sterling Heights and we are quite optimistic that we will meet our set target of generating enough profits from the first six months of operation and grow our coin laundry services business and our clientele base.

We have been able to examine the laundry services industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Billy Jones® Coin Laundry Services, LLC, it is based on the location of our business and of course the wide range of related coin operated laundry and dry cleaning services that we will be offering;

  • First Fiscal Year (FY1):  $240,000
  • Second Fiscal Year (FY2):  $480,000
  • Third Fiscal Year (FY3):  $850,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Billy Jones® Coin Laundry Services, LLC is set to create a standard coin laundry services company in Sterling Heights which is why we will adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a coin laundry business. Here are the platforms we intend leveraging on to promote and advertise Billy Jones® Coin Laundry Services, LLC;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our coin laundry services business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our Billboards in strategic locations all across Sterling Heights
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more and we don’t intend to charge less than our competitors are offering in Sterling Heights – Michigan. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

  • Payment Options

The payment policy adopted by Billy Jones® Coin Laundry Services, LLC is what is obtainable in the industry and it is strictly coin. But in some cases, we may allow card payments.

13. Startup Expenditure (Budget)

Approximation shows that top-load washing machines cost from $500 to $700 each, while front-loaders run between $3,500 and $20,000 each, depending on size. Stacked dryers generally cost between $5,000 and $6,000. For an average laundry, it may cost you between $150,000 and $400,000 to fully stock it with machines.

We have been able to pull cash that will be enough for us to successfully launch a standard coin laundry service in Sterling Heights – Michigan. These are the key areas where we will spend our startup capital on;

  • The Total Fee for Registering the Business – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the coin operated laundry – $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of pressure washing and industrial dry cleaning equipment (a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system and Flexible pipes for water delivery et al) – $250,000
  • The cost of the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, , tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • Miscellaneous: $10,000

We would need an estimate of four hundred and fifty thousand dollars ($450,000) to successfully set up our coin laundry service in Sterling Heights – Michigan.

Generating Funds/Startup Capital for Billy Jones® Coin Laundry Services, LLC

Billy Jones® Coin Laundry Services, LLC is solely owned and financed by Billy Jones and his immediate family members. They do not intend to welcome any external business partners which is why the decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $200,000 (Personal savings $180,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Billy Jones® Coin Laundry Services, LLC is to ensure that we continue to make available easy to operate and efficient coin operated laundry machines, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.

Billy Jones® Coin Laundry Services, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of laundry services facility and remodeling the facility: In Progress
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan : Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the need laundry services supplies, tools and equipment: In progress
  • Purchase of van: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Establishing business relationship with laundry equipment manufacturers, suppliers of washing chemicals and other key stakeholders within and outside of Sterling Heights: In Progress

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

  • Self-service card-operated washing machines and dryers
  • Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
  • Dry cleaning service
  • Wash and fold service
  • Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

  • Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
  • All laundry products and services are delivered with the customers’ comfort and convenience in mind.
  • Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

  • Washers and dryers: $80,000
  • Card system: $40,000
  • Water heating system: $5,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $15,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

business plan for coin operated laundry

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

  • Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
  • Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
  • Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
  • Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

  • Busy parents
  • Business Professionals
  • People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

  • Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

  • Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
  • Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
  • Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
  • Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
  • Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of transactions per machine/month: 150
  • Average revenue generated per month: $16,000
  • Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

  • How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

Laundromat Business Plan Template

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How To Start a Laundromat: Costs and Pro Tips If you're an entrepreneur looking to start your own laundromat business, then read on for costs, pro tips, and how-to's on the process.

Feb 15, 2019

Entering into the laundry business can be challenging because there are so many factors to consider — you will need to analyze your target demographic, develop a financial plan, and choose a prime location.

To help alleviate some of your stressors, follow along for a guide on everything you need to know about starting your own laundromat.

Why starting a laundromat could be right for you

People everywhere need clean clothes, so starting a laundromat seems foolproof. Laundromats are self-service facilities (generally coin-operated) where patrons have the space and equipment to wash and dry their clothes without the help of a professional.

Related: How to Start a Coin-Operated Laundry

Laundromats and dry cleaners are not the same, as laundromats are self-service, and dry cleaning is maintained by professionals who complete the task of cleaning special-care clothes for their patrons.

The self-service nature of the business might sound attractive because laundromats can be low maintenance to run. However, before entering any new industry, getting a feel for the lay of the land is essential. To do that, you must weigh the pros and cons of your potential endeavor.

Pros of owning a laundromat

Ready for the perks of owning your own laundromat ? They may include:

  • Steady revenue stream
  • High return on investment (ROI) potential
  • Recession-proof business
  • Simplicity of operation
  • Work hour flexibility
  • Zero eCommerce competition
  • Potential for multiple locations
  • Low management maintenance

Cons of owning a laundromat

When looking at the downside of owning a laundromat, you may find:

  • Capital intensive business
  • Barrier to entry
  • High utility expenses
  • Possible costly repairs

How to purchase and open a laundromat

Now that you've considered both sides of the coin, it's time to get into how to start a laundromat business.

1. Initial research

Before you create a business plan, you'll need to complete some initial research to better understand what ballpark you're in. This step can help guide your business plan and its parameters.

There is no real way to give an exact number on cost because there are so many factors. However, a broad range for how much it may cost to open a laundromat is $200,000 to $500,000.

Factors that can influence cost include:

  • New business vs. existing business
  • Independent or franchise
  • Marketing and advertising
  • Employee wages

Related: Start a WaveMax Laundry Franchise

2. Business plan

Once you've completed preliminary research, you'll have a better idea of how much this process will cost and the steps needed. Now that you've got some more information, it's time to create a business plan.

Your business plan should include the following:

  • Executive summary
  • Business description
  • Market strategies
  • Competitive analysis
  • Design and development plan
  • Operations and management plan
  • Financial factors

Related: How to Write a Business Plan

3. Secure financing

Starting a new business is no cheap feat, so you will likely need some type of financing. There are many avenues to take regarding this topic, but the Small Business Administration (SBA) is the best place to start. The SBA offers countless resources and guides but can also connect entrepreneurs with interested investors and financiers .

The Small Business Administration can help you to:

  • Determine the amount of funding you'll need
  • Complete the self-funding process
  • Connect with venture capital investors
  • Fund your business with crowdsources
  • Obtain a small business loan
  • Use Lender Match to find SBA-guaranteed loans with verified lenders
  • Research SBA investment programs

4. Secure location

Ready to scope out real estate? One of the most significant assets a laundromat business can have is its location. You may need to complete market research to determine whether or not it will succeed in that prospective community.

Ask yourself:

  • Are there apartment buildings in the area?
  • Do those apartment buildings have washer and dryer units?
  • Is there real estate within walking distance of the apartment complex?
  • Are there competitor businesses in the area?

Other factors to consider about your location are the potential for:

  • Optimal lighting
  • Layout with adequate space for equipment, seating, and customers
  • Welcoming interior design
  • Space for interior and exterior signage
  • Accessibility for all customers

5. Choose the type of business structure

As you finalize your business plan, you should also consider what type of business entity you want your laundromat to be. Check out the different types below.

Related: Choose Your Business Structure

Limited Liability Company

A Limited Liability Company (LLC) is a flexible business structure that combines a corporation, partnership, and sole proprietorship.

With this structure, the business owner is legally separate from the business, which dictates tax filing, operations, and management. LLCs are generally safer and more easily manageable than other small business entities.

An S corp is a small business entity that files for federal corporate income tax exemption. Because of the structure of this business, the shareholders are responsible for income, loss, and tax return credits.

Sole proprietorship

A sole proprietorship is a common type of business structure that is a common but riskier choice. It is risky because the business owner is not separated from the business and assumes all financial risks.

Licensing and taxes are simple with this choice, but the weight of the business is all on the owner and their personal finances.

Partnership

If you plan to team up with another entrepreneur in this venture, you may consider a partnership. A partnership is two or more people that share ownership, control, profits, and losses of a business.

In a partnership, the business and the person are the same, much like in a sole proprietorship. This means that the company's legal responsibilities fall upon you and your partners.

6. Choose business name, register the business, obtain IDs, licenses, and permits

At this stage of the process, things are beginning to take shape. It's time to name your business and tackle some legal paperwork.

Choose business name

When registering your business, you will likely need to create a name for your new laundromat. Your business should be named something that reflects the nature of your business and aligns with your brand identity.

Register business

After you've chosen your name, you must register your business . There are four different ways you can do so, which include:

  • Entity : State-level protection
  • Trademark : Federal-level protection
  • Doing Business As (DBA ): No legal protection, but some states require
  • Domain name : Online presence shown through website and URL

Obtain IDs, licenses, and permits

You must obtain a federal tax ID to legally open a business bank account, employ a team, and apply for licenses and permits.

Federal and state governments have different requirements for licenses and permits based on your industry. It is always best to stay up-to-date with the latest requirements through information from the SBA .

7. Open a bank account

Having a business bank account that is separate from your personal bank account offers you protection in your business life and balance in your personal life.

The benefits of opening a business bank account include the following:

  • Protection and professionalism
  • Purchasing power (credit limits)
  • Special introductory offers, interest rates, and fees

Choosing a bank is personal to each business owner. Make sure you complete your due diligence and create a pros and cons list for at least three different banks and what they can offer.

8. Secure equipment

Equipment costs can depend on buying an existing laundromat or starting from scratch. If you are buying an operating store, you should check on all the laundry machines' condition.

If you are starting fresh, you may need to research commercial laundry equipment like:

  • Industrial washing machines: $700 - $3,000+ depending on size, and top-load versus front-load
  • Industrial dryers: $900 - $4,000 depending on size, and top-load versus front-load
  • Card system (if you are going to offer credit card payments): Wide range , averaging around $15k if you're adding card readers to all of your laundry machines
  • Bill-to-coin change machine: $800 - $7,000
  • Water heater system: $10,000+
  • Laundry detergent
  • Fabric softener
  • Laundry carts

There are also comfort items to consider to make your patrons comfortable while they wait for their laundry:

  • Vending machines
  • Office supplies
  • TVs and cable

9. Employees

The next step is assembling a team for your new business. Once your business is up and running, it is relatively low maintenance. However, that does not mean that you will want to be the sole employee.

When it comes time to hire employees, it's vital to business operations that you find a team that is reliable, positive, and full of integrity.

A few ways to get the word out about open positions are:

  • Utilize multiple job boards (LinkedIn, Craigslist, Indeed, and flyers)
  • Include descriptive job postings with transparent wages and role responsibilities
  • Require references and letters of recommendation
  • Conduct a thorough interview process

Related: 15 Tips for Improving Your Skills Interviewing Job Candidates

At this stage, everything has started to come together. Before you open, create a marketing plan to promote the grand opening event.

Marketing for the opening can help raise awareness and promote engagement. There are many ways you can market that are low-cost and effective.

Cost-effective marketing tools include:

  • Social media posts
  • Local business networking
  • Word-of-mouth
  • Flyers and posters
  • Local business collaborations (especially with apartment complexes)
  • Offer discounts

In addition to a solid marketing plan, you should also create a Google Business profile.

Google Business profiles make it easy to:

  • Display your business hours online
  • Communicate with customers
  • Maintain general updates
  • Read customer reviews to stay in-the-know

Finally, when it comes to the actual grand opening, put a fun spin on your event. Allocate a bit of your budget and make it a neighborhood event.

Splurging on simple things like coffee and donuts, a randomizer wheel of prizes, and other fun promotional items can go a long way if it broadens your customer base and spreads the word about your new business.

Related: No Money? No Problem. 30 Low Budget Marketing Ideas for Your Busines

Pro tips for opening a laundromat business

As an entrepreneur, it's essential to stay as on top of your game as possible. While you continue your journey of being a successful laundromat owner, there are a few critical pieces of advice to remember.

Pro tips for small business owners include:

  • Conduct regular SWOT analysis — examining and reflecting on your business is never a bad idea.
  • Make customer loyalty a priority and stay involved in your community.
  • Maintain a watchful eye on your cash flow.
  • Stay creative, adaptive, and passionate.

Related: 4 Tips for Small Business Owners as They Navigate an Economic Downtur

Is starting a laundromat right for you?

Laundromats might sound like a lot of work, but so is any business. The greater truth is that laundromats can be an excellent investment for a business owner because they are generally steady and straightforward businesses. While they might require a hefty startup cost, the profit margins can be worth it in the long run.

No matter the weather (literally and metaphorically), people always need to do laundry. No matter the economy, people need clean clothes. And no matter how much trends change, fresh clothing will never be out of style.

Looking for more guidance? Explore Entrepreneur for advice on starting your own business, managing business finances, and more

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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The Ultimate Guide to Starting a Coin Laundromat: Everything to Know

The Ultimate Guide to Starting a Coin Laundromat: Everything to Know

Laundromats have been a mainstay in American society for nearly a century. Nostalgia aside, this is a great sign for entrepreneurs looking for their next solid, dependable investment . Amidst an unpredictable economy and an uncertain future, opting for a line of business that’s weathered just about every economic storm is a good bet. 

That’s not to say blazing your own trail in the laundry industry is an easy feat. It requires comprehensive market research, considerable start-up costs (usually), and a pair of greased elbows to get the business launched. If you have the right stuff, owning a laundromat can help you earn passive income with relatively low operational costs after setup and rake in big margins (we’re talking 20 - 35% , on average). On top of that, you’ll be weaving yourself into a historical staple of American society , wrought in the Great Depression and designed to provide a necessary service to busy American professionals and families. By opening a laundromat you can make good money, thrive through economic strains, and help make people’s lives easier. 

If the talk about laundry has piqued your interest, this is your ultimate guide for how to start a coin laundromat business. You’ll learn about the components of a strong business plan, what type of licensing you need, types of equipment and supplies to outfit your store with, setup necessities and costs, marketing strategies, and tips for ongoing maintenance. 

Steps to start a coin laundromat:

Conduct local market research, build a business plan and find a location, secure financing and licenses, gather essential equipment and supplies, set up your space, consider ongoing expenses and maintenance.

The promise of a fruitful venture is paved by your very first step: forming a deep understanding of the laundry industry in your desired area. An audit of your local competitors and the location you ultimately choose are the two major factors that can make or break you before you even have the chance to complete your first wash cycle. 

Importance of market research in the laundromat business

Laundromats rely predominantly on local customers. In fact, it’s estimated that 87% of customers live within a mile of the facility. Understanding your local market means anticipating the needs of the very people who will walk through your doors. For example, is your target demographic more inclined towards eco-friendly wash cycles, or are they looking for rapid, efficient services? Without insights like these, even the most sophisticated machines or welcoming interiors might fail to keep customers returning.

Plus, getting the pulse of the local market can guide decisions on pricing, hours of operation, and additional services, such as dry cleaning, tailoring, sneaker-cleaning, wash-and-fold, or pickup and delivery, ensuring you meet actual community needs rather than perceived ones.

20211008_Cents_ABatz-5242

Collect the right data

Before you start to write your business plan, you need to confirm the region you’re targeting can accommodate another laundromat. Industry experts suggest that one laundromat can effectively serve approximately 2,000 to 3,000 people. So, in a metro area with a population of 100,000, for instance, you might expect between 33 to 50 laundromats to serve the community adequately. If the math works out in your favor, you can begin thinking about more granular data:

Laundromat demographics 

The demographic profile of your target area will influence numerous aspects of your laundromat. For example, low income renters are the primary users of coin laundries, with median household incomes of $28,000 , on average. Here are some other demographics to consider:

Young professionals might desire late-night services or app-based booking.

Families might prioritize large-capacity machines or play areas for kids.

Student populations might be looking for budget-friendly options.

Read more: Understanding Laundromat Demographics: Guide to Knowing Your Customers

Competition 

An in-depth competitive analysis will arm you with a look into what's working and what's not in the established local laundromats. You’re in the fortunate position to iterate on what resonates in your neighborhood. Make sure you know:

How many laundromats are in your target area?

What services do they offer?

Are there any gaps in their services that you can capitalize on?

What are the common customer complaints or praises in online reviews?

Location analysis

Location, location, location! This old adage rings particularly true in the laundromat industry. It comes down to more than just real estate; it's about accessibility and convenience.

Is the potential location easily visible and accessible?

Are there sufficient parking spaces?

What is the foot traffic like? Is it near residential areas or businesses that could benefit from a laundromat, such as gyms or coffee shops?

A strategic location can be a game-changer, turning occasional visitors into loyal customers.

A thorough business plan provides the building blocks for the well-oiled machine of a laundromat you’re destined for. And the market research you conducted previously will help shape your business plan and set you up for data-driven success. If this step is given the time and thought it deserves, you can join the ranks of laundromat investors who consider it a part-time job and earn passive income through their venture! 

Here are the essential components that make up your laundromat business plan:

1. Business model

Start with a clear business model that outlines your target audience, services you plan to provide, and financial goals and expectations. This section of your business plan will take into consideration start-up costs and expected business expenses like equipment, utilities, renovations, licensing and permits, and supplies. Consulting a coin laundry lender or business advisor can assist you in refining this model.

Read more: A Step-by-Step Guide to Starting a Successful Laundry Business

2. Laundry services

There are various types of laundromat services. If you’re planning to open a coin laundry business, you’ll be mapping out a self-service model in this section of your business plan. While you plan to use this as the basis of your service, you may also want to add auxiliary services to your business depending on the demographics you’ll serve.

3. Market research

The market research you conduct will play a vital role in your business plan. This is where you’ll define your niche (or unique value proposition) and how you’ll provide in areas that your competitors don’t. Documenting your competitors’ services and pricing structures will help you determine what you should bring to the table and how much to charge for your services. Generally speaking, you should not be heavily undercutting your competitors nor overcharging. 

4. Location

The right location can make or break your business. But what makes a location for your laundromat just right ? Look for areas with:

Close proximity to target demographics: Depending on your chosen clientele, set up close to apartment buildings, trailer parks, universities, and low-income housing.

Neighborhood analysis: No matter where you decide to start your shop, take an audit of the ages, income levels, and other demographic factors that exist in your area.

Competition assessment: Survey the area for other laundromats. Too many competitors nearby will dilute your customer base, but a complete lack of laundromats could indicate that the location isn't ideal for the business.

Premises selection: Once you've shortlisted neighborhoods, you can search for the perfect premises. Look for places with good visibility, easy access, and ample parking. You may even be able to find laundromats for sale. No matter which route you go, the layout and size of the location should meet the needs of your business model and the number of machines you intend to have.

5. Financing your venture

To get your business off the ground, you might need external financing. Consider bank loans, business lines of credit, lenders who work specifically with laundromats, or even seeking out angel investors who see potential in your venture. In the next section we’ll explore your financing requirements and options in the next section.

Read more: How Much Money Can a Laundromat Make?

Here’s a helpful infographic from Laundromat Resource that can help guide you in your initial steps toward opening a laundromat:

business plan for coin operated laundry

Now, let’s get into the nitty gritty of laundromat financing and licensing. Laundromat start up costs can be steep, ranging from $100,000 to $300,000, on average . That’s a considerable chunk of change; so it’s important that you educate yourself on all your financing options (unless, of course, you plan to buy with cash). In addition to considerable start up costs, establishing a laundromat requires specific paperwork. Keep reading to get the full run-down. 

Permits you need to start a laundromat

It may not be the most exciting part of opening a coin laundromat business, but gathering licenses and permits is as necessary a step as any other. Here are the essential documents you’ll need to complete:

Laundromat license: No matter what type of laundromat LLC you plan to open, whether it be coin-operated or pickup and delivery, you’ll need to obtain an appropriate laundromat license .

Sales tax permit: If you're planning to offer additional services in your laundry business, such as selling detergent or offering a wash-and-fold service, you'll need a sales tax permit.

State and local permits: The requirements for permits and licenses vary by state. It's always a good idea to contact your Secretary of State or local regulatory body to get a clear understanding of the specific permits and licenses you'll need for your area.

Financing options

Unless you’re planning on footing a six-figure bill to get your coin laundromat off the ground, you’ll have to weigh your financing options. Luckily, there are different options to choose from, each with unique advantages:

Bank loans: One of the most common methods for financing a laundromat is through a bank loan, whether backed by real estate or other collateral.

SBA loans: The Small Business Administration (SBA) offers loans that are often more accessible. They provide flexible terms and can be an excellent option for financing a laundromat business.

Other lenders: There are financing solutions out there, like Cents Capital , that were designed specifically for laundromat entrepreneurs in mind. This type of loan carries low interest rates and flexible terms.

Read more: Is a Laundromat a Good Investment?

One area where you can’t cut corners in launching a coin laundromat is the investment in equipment and supplies. Going for high-quality, durable machines and essential amenities will serve your customers efficiently, give them the confidence their garments will come out perfectly clean and better than they were before, and enhance their overall experience. Here are some things to consider when equipping your laundromat:

Types of coin-operated laundry machines

Top load washers: Traditional models commonly found in many laundromats. They're known for their durability and ease of use.

Front load washers: High-efficiency machines that are typically more energy-efficient and can handle larger loads than top loaders.

Coin-operated dryers: Available in various models, including ones with porcelain enamel or stainless-steel wash drums.

Laundromat equipment lifespan

Most laundromat equipment, on average, has a lifespan of 10-15 years , which means once you make the initial investment, you’re out of the woods for a good while! Keep in mind, not all equipment types are created equal. For examples, top load washers typically last 5-8 years, while front load washers can last between 10-15 years.

Other essential supplies

Cleaning supplies: Regular cleaning of the laundromat creates a hygienic environment that will give customers the confidence that their garments are in good hands.

Carts and baskets: These essentials help customers transport their laundry with ease.

Change machines: Make it easy for customers to exchange their bills for coins.

Laundry detergent dispensers: Make your laundromat a one-stop-shop, so even when customers forget to bring their detergent, they can rely on you to provide what they need to get their chore done.

If you need more convincing of the importance of high quality machines, check out this infographic from Advantage Laundry Systems :

business plan for coin operated laundry

Once you’ve purchased your top-of-the-line washing machines and dryers, you have to arrange them in a cohesive way. With a touch of laundromat feng shui, you can create an efficient environment that has a feel-good factor your customers will love. Keep reading for some tried and true tips for setting up a smart and effective laundromat layout. Let’s explore the main components that will help your laundromat function seamlessly.

Guide to perfecting your laundromat layout

Begin with a clear floor plan. Ensure that your store is organized in a manner that is both efficient for operations and comfortable for customers.

Include a dedicated space for folding tables. If space is limited, consider installing shelves above the folding tables to maximize utilization and provide customers with additional storage options.

Position washing machines and dryers in a manner that allows easy access for both loading and unloading. Set them up in a way that allows customers to have plenty of elbow room and move through the store without traffic jams.

Add amenities that make your customers more comfortable. Consider additions like seating areas, vending machines, or free Wi-Fi. These can enhance your customer experience and bolster their loyalty to your business.

Implement a marketing plan

Growing a successful laundromat requires a well-planned marketing strategy, community engagement, and a forward-thinking approach to digital tools. This will allow you to stay connected and visible to your target audience and draw in new customers. Offering promotions can further incentivize customers, while strengthening an online and offline presence can significantly boost foot traffic. Here’s your laundromat marketing checklist:

Determine your marketing approach

Understand your target market and choose the best methods to reach them, such as print ads, online ads, social media, email marketing, and word-of-mouth.

Community involvement

Increase brand awareness by sponsoring local events, partnering with businesses, and hosting fundraisers. Consider hosting a Free Laundry Day with the LaundryCares Foundation .

Set up your Google My Business Profile (GMB)

Creating a Google My Business profile will allow you to show up when potential customers search Google for “laundromats near me" - This is known as local SEO , and it's an important part of getting your laundromat found online

Display your business details, operational hours, and promotions.

Setup involves registering on Google Business Profile, providing business details, verifying through a mailed code, and customizing your profile.

Search engine optimization (SEO)

Laundromats are brick-and-mortar businesses, so you should focus on local SEO terms to cater to potential customers within your geographical radius.

Understand and optimize for local search terms.

Ensure consistent contact information on your website and boost your SEO impact by claiming your Google Business profile.

Read more: SEO for laundromats: How to Grow Your Website & Attract New Customers

Social media engagement

Use platforms like Facebook, Instagram, and Twitter to share updates, respond to queries, and promote your services.

Engage customers with promotions, contests, and by sharing positive reviews.

Connect with complementary local businesses and potential customer groups.

Examples of effective social media presence include laundromats like Glidewash , The Laundry Room , and The Folde .

Promotions & discounts

Attract and retain customers with various offers, such as social media contests, loyalty programs, referral discounts, special promotional days, and freebies.

Promote these offers through paid ads, flyers, visible store signage, and maintaining an updated website.

This just scratches the surface. To get an even deeper look on promotional efforts you can use to grow your laundromat, read our guide on Laundromat Marketing Strategies . 

Content Download CTA - 5 ways to Improve your Marketing Strategy

While the entry costs may feel jarring, looking at the ongoing expenses is a bit more palatable. Like any type of business, coin laundromats require monthly and maintenance costs to factor in. Here's an in-depth look at the costs, regular upkeep, and tips to maintain a clean, customer-friendly laundromat:

25

Ongoing expenses breakdown

Employee payroll: Payroll is often one of the steepest recurring expenses for any business. Luckily, laundromats typically operate with two or fewer employees , which can help in keeping payroll costs minimal.

Rent or mortgage: This can be another sizable monthly expense, which will vary depending on the size and location of your store. The good thing about this expense is that it’s fixed and shouldn’t be the source of any financial curveballs.

Utilities: You’re in the business of significant water usage, so utility and electricity bills are an important budget item to consider.

Machine maintenance and repairs: Making sure your machines are always functional involves a solid rainy-day savings. Service calls usually range from $120 to $500 per visit , depending on the type of the repair.

Cleaning supplies and staff: Investment in supplies and possibly cleaning staff is essential.

Total average monthly costs: A typical laundromat's monthly expenses range between $4,000 and $8,500 . If this feels like a lot, consider this: the average laundromat reports a net profit of between $5,000 and $7,000 ! 

Regular maintenance schedule

Daily: Sweeping and mopping should be routine to maintain a clean environment.

Weekly: Regularly inspect machines for any signs of wear or malfunction.

Monthly: A deeper clean of the facility and a thorough check on plumbing and electrical systems is advisable.

Read more: The Ultimate Guide to Laundry Operations: Expert Tips and Tricks for Maximizing Productivity

Top tips for a clean, customer-friendly laundromat

Consistent cleaning: Your greatest skill as a laundromat owner is providing cleaning solutions for customers, so a tidy environment will reflect your quality of service and keeps customers returning.

Add amenities: Consider amenities like seating, free Wi-Fi, or vending machines to enhance customer comfort and experience.

Engage and take feedback: Invite customers to share their experiences so you can promptly and regularly address areas that need improvement.

Take action!

By now you have a solid understanding of how to open a laundromat. Starting a coin laundromat business can be a steady source of passive income without a full-time commitment. Getting your business to that point is no walk in the park, though. Success hinges on putting in the work to really understand the local market, securing a strategic location, and delivering top-notch services with quality equipment. 

Ready to make your debut in the laundry industry? Get even deeper into the intricacies of what you can offer through your laundry business. Download our comprehensive guide: How to Start, Manage, and Grow Wash and Fold

SEO for laundromats: How to Grow Your Website & Attract New Customers

SEO for laundromats: How to Grow Your Website & Attract New Customers

Boost your laundromat's local visibility with our guide on laundromat SEO. From keyword optimization to Google My Business, get actionable tips here.

How to Market Your Laundromat in 6 Steps

How to Market Your Laundromat in 6 Steps

Learn what you need to create a marketing strategy for your laundry business and download our template to start building your laundromat marketing plan.

How Much Do Laundromats Make?

How Much Do Laundromats Make?

Laundromats make great cash-flow investments. Learn how much laundromats can make, how to value your laundromat, how to estimate income, and why some aren’t successful.

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Laundromat Business Plan

business plan for coin operated laundry

Things to Consider Before Writing a Laundromat Business Plan

Pick a convenient location.

A convenient location is central to your business’s success . The location should be close to hostels, dorms, or apartment complexes to make it easier for your customers to access your service. After all, who would want to walk miles with all that heavy laundry?

Decide upon additional services

Coin-based laundries are gaining attention due to the additional services they have to offer. Your busy customers would highly appreciate services like pick up and drop, ironing, etc.

Having these services up for grabs makes it more convenient for your consumers and also gives you additional business opportunities.

Hence, it is a good practice to make a list of services your target audience would prefer to have and arrange resources for the same.

Pick a legal structure

Legal structures decide the taxes you pay, the risk to your personal assets, and many other aspects of your business. Hence, looking into your options and selecting the one that fits the best for your business is essential. Look into all of your options and pick one after considering all of its implications.

Gather market information

Know all there is to know about the industry, current market trends, target audience, preferences, competitors, their business and marketing strategies, and so on. This is one of the best business setup practices out there. It helps you understand what you are getting yourself into like nothing else. Hence, gather all the available information before getting started.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Laundromat Business Plan for you to get a good idea about how perfect a Laundromat business plan should look and what details you will need to include in your stunning business plan.

Laundromat Business Plan Outline

This is the standard laundromat business plan outline which will cover all important sections that you should include in your business plan.

  • Mission Statement
  • Management Team
  • Keys to Success
  • Financial Summary
  • 3 Year profit forecast
  • Startup cost
  • Market Analysis
  • Industry Analysis
  • Market Trends
  • Corporate Executives
  • Middle-Class Households
  • Business Owners
  • Sport Clubs
  • Marketing Strategy and Sales Strategy
  • Pricing Strategy
  • Advertising Strategy
  • Sales Forecast
  • Financial Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan modify the required information, and download your laundromat business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample laundromat business plan

Need help writing your business plan? Here you go; download our free laundromat business plan pdf to get started.

It’s a modern business plan template specifically designed for your laundromat business. Use the example business plan as a guide, and start writing your plan on your own.

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A business plan software like Upmetrics is the best way to draft your business plan. Getting started with this tool is a breeze thanks to the step-by-step instructions, customizable templates, and the library of 400+ sample business plans included.

So, whether starting a laundromat business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

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Frequently asked questions, what key components should a laundromat business plan include.

The following are the key components your laundromat business plan must include:

  • Executive summary
  • Business Overview
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

What are the common mistakes to avoid in a laundromat business plan?

Following are some of the common mistakes to avoid when writing a laundromat business plan:

  • Poor market research and ignoring industry trends.
  • Inadequate and inaccurate financial projections.
  • Undefined goals and lack of details.
  • Including outdated and irrelevant information.
  • Not proofreading the document for typos and grammatical errors.
  • Not regularly updating your business plan.

How to get funding for your laundromat business?

There are several ways to get funding for your laundromat business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan —You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan —SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding —The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors— Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available. Check for the same in your location, and you can apply for it.

What is the easiest way to write a laundromat business plan?

There are many ways you can write your business plan, and using Upmetrics’ business plan template is one of them. It allows you to edit and modify the sections of your project as you need—it can be considered the easiest way to write a business plan.

About the Author

business plan for coin operated laundry

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Laundromat Business Plan

How to Write a Laundromat Business Plan + Example Templates

Image of the interior of a laundromat business.

Elon Glucklich

7 min. read

Updated February 7, 2024

Free Download:  Sample Laundromat Business Plan Template

Would you open a business in an industry that continuously sees annual growth rates between 3 and 5 percent , with steady growth forecast for the next decade?

Starting a laundromat business may not sound flashy, but it has proven to be a profitable venture for many.

But just like a retail store or tech startup, operating a successful laundromat business takes careful planning. It also requires accounting for major upfront costs, and keeping in compliance with environmental regulations.  

That’s why it’s so important to conduct extensive research and planning, before investing in building space and expensive commercial-grade laundry equipment. Putting together a solid business plan will help you focus on the important purchases to make and processes to implement to run a successful laundromat business.

Get started by downloading our free sample laundromat business plan template .

  • Why You Need a Business Plan for Your Laundromat Business

Because of the careful planning and attention to details required, it’s crucial to map out the vision and structure for your business. That’s where a business plan comes in handy.

Do you know how much you will need to spend on equipment before you ever bring in any revenue? Will you need a bank loan to get up and running? Most customers look for the laundromat that’s closest to them , so how much do you know about the demographics of the neighborhood you plan to operate in?

A business plan is the place to compile your most relevant market research , financial projections , and your overall strategic vision for the business. It’s where you can document assumptions about your startup costs and ongoing operational costs, as well as the processes you’ll put in place to ensure compliance with environmental rules.

This guide will help you structure your laundromat business plan, detailing the main areas to cover in the plan and what types of information you’ll need to compile.

  • Understand Your Business Model and Startup Costs

All laundromats are not the same. There are the traditional, coin-operated models. But there are also more modern card-operated systems. Many are self-service, but some provide drop-off service, dry clearing, even tailoring. In your business plan, you should discuss the laundromat business model you are choosing and why. Higher-end services like tailoring might attract a broader customer base, but they bring additional costs.

Your business plan is the place to define the services you will provide . It’s important to document these decisions, even if you are just opting for a traditional coin-operated laundromat. Producing a detailed estimation of your startup costs before launching the business is essential, since it will ensure you are considering the full range of equipment and utility costs.

Once you have defined your business model, you will need to show that it aligns with your projected costs, including:

  • Building lease or purchase
  • Renovations
  • Commercial-grade laundry equipment
  • Laundry detergent
  • Business license

Without detailing your startup costs upfront, your financial projections for the business won’t be accurate, and you will be less prepared for unexpected costs .

A detailed financial projection will also help you determine how long it will take for your business to break even . With a detailed description of your business model and startup costs, you will be ready to approach lenders or investors to get funding for your laundromat . That initial investment will be key to your success, since laundromat startup costs are often hundreds of thousands of dollars.

Know the Area You’ll Serve

Location, location, location. It’s true for many businesses that the location it operates in plays a major role in determining how many customers walk through its doors. That’s especially true for a laundromat. Many customers will be apartment tenants, and are likely to seek out a laundromat within 1-3 miles of where they live.

So the location of your laundromat is a significant determinant of its potential success, and should be a focal point in your business plan. A strategic location can drive high foot traffic, increase visibility, and ultimately boost revenue.

Your selected location should ideally be in an area with a high density of potential customers. This could include neighborhoods with many apartments or near university dormitories where residents may not have easy access to laundry facilities. Additionally, your location should be easily accessible, preferably on a main road with clear visibility from the street to attract passers-by.

In your business plan, explain why your chosen location meets these criteria. Describe the following:

  • Demographics of the area
  • Ease of access to the business
  • Visibility from the street
  • Competitors and their distance from your business

While marketing may not be a huge portion of your operating budget, you will want to demonstrate in your business plan that you have a strategy for acquiring customers and retaining them . Consider strategies you might use to promote your business, like advertising through flyers and newspaper ads, or digital marketing on social media or through search engine optimization.

Understanding your target customers will help inform these strategies. For instance, if your laundromat is near residential areas or college campuses, you may want to advertise in student publications or on social media channels. But if it’s in the middle of a busy downtown, you may want to advertise cleaning services for suits, or commercial laundry services.

  • Stay on Top of Operating Expenses

We’ve discussed the sizable costs to open a laundromat business. But there are also ongoing operational costs that need to be taken into account. Think about a washing machine that’s broken down, dryer lint screens that need to be replaced, or maintenance on your water connections. 

Your business plan is where to compile those costs, since they’ll have a significant impact on your long-term finances. You won’t be able to accurately estimate your break even date without them.

Your business plan must detail the maintenance and repair strategies you intend to employ in order to extend the life of your equipment. Document your strategy for handling repairs – whether you’ll use an on-call technician, train any staff to handle minor upkeep, or send faulty equipment to the manufacturer for repairs.

You should also state whether you will have a contingency plan while machines are being repaired. Do you have spare machines, or a regular maintenance schedule to minimize disruption? This will show potential lenders or investors that you’ve considered steps to maintain steady revenue streams.

Don’t forget about utility and insurance costs, as well. These are ongoing expenses that can change as your business grows. You will want to demonstrate in your business plan that you have considered the impact of these costs on your business – not just when you start the business, but on an ongoing basis.

  • Compliance Can Make or Break Your Business

Laundromats are subject to a variety of regulations , from local zoning laws to environmental standards. For instance, there might be specific requirements for wastewater disposal, given the amount of detergents and chemicals laundromats typically use. You may also need to comply with safety standards regarding equipment operation and maintenance.

It’s crucial to comply with all relevant regulations, just as in any business. Your business plan should include a section dedicated to detailing these legal and regulatory requirements.

Start by identifying the agencies that oversee these regulations, from local health departments to the Occupational Safety and Health Administration and Environmental Protection Agency. List the concerns these agencies will be looking out for, from wastewater disposal to emissions from your laundry machines. Then, detail the steps you’ll take to ensure compliance, such as regular inspections and audits, staff training and the implementation of safety protocols.

Show customers and your lender that you know about the relevant regulations and have a plan to stay on top of them. Not only will it reassure them that you can responsibly run a laundromat business, but it also reduces the risk of costly fines, operational disruptions and even lawsuits.

  • Download a free laundromat business plan template and example

For help getting your business started, download our free laundromat business plan template . You can download this document in Word form and use it as a foundation for your own business plan.

If you want to brush up on how to write specific sections of a traditional business plan, take a look at our step-by-step guide on how to write a business plan .

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Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

business plan for coin operated laundry

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Coin Laundry in 9 Steps: Checklist

By alex ryzhkov, resources on coin laundry.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Welcome to our blog post on how to write a business plan for a coin laundry. With the rise in demand for laundry services, the coin laundry industry in the US has experienced significant growth in recent years. According to the latest statistics, the industry has grown at an annual rate of 3.7% and is projected to reach a market value of $5.5 billion by 2027.

So, if you're considering starting a coin laundry business, you're entering a thriving industry with great potential for success. In this blog post, we will guide you through the 9 essential steps to create a comprehensive business plan that will set you on the path to success.

From conducting market research and analyzing competition to developing a marketing strategy and securing funding, each step is crucial in building a strong foundation for your coin laundry business. Let's dive in and explore each step in detail.

Step 1: Conduct market research

  • Understand the demand for laundry services in your target area
  • Analyze consumer behavior and preferences
  • Identify potential market niches

Step 2: Analyze competition

  • Research existing coin laundry businesses in your area
  • Assess their strengths and weaknesses
  • Identify opportunities for differentiation

Step 3: Define target market

  • Identify your ideal customer profile
  • Segment your target market based on demographics and preferences
  • Understand their needs and pain points

Step 4: Set business goals and objectives

  • Define your long-term vision and mission
  • Set specific, measurable, attainable, relevant, and time-bound (SMART) goals
  • Create an action plan to achieve your objectives

Step 5: Develop a budget and financial plan

  • Estimate your startup costs and ongoing expenses
  • Create a revenue forecast based on projected customer usage
  • Identify potential funding sources or investors

Step 6: Secure funding or investment

  • Prepare a compelling business plan and financial projections
  • Approach banks, investors, or other potential funding sources
  • Negotiate terms and secure the necessary capital

Step 7: Identify suitable location

  • Consider factors such as foot traffic, accessibility, and parking
  • Assess the availability of utilities and infrastructure
  • Evaluate lease or purchase options

Step 8: Determine equipment and inventory needs

  • Invest in high-capacity washers and dryers
  • Consider offering additional services and amenities
  • Source vending machines for laundry supplies and snacks

Step 9: Develop a marketing and advertising strategy

  • Identify effective channels to reach your target market
  • Create a branding strategy and develop marketing materials
  • Execute paid advertising campaigns and explore partnerships

By following these nine steps, you'll be well-prepared to create a comprehensive business plan that will guide you through every stage of starting and running a successful coin laundry business. Stay tuned for our upcoming blog posts where we will dive deeper into each step. Good luck on your entrepreneurial journey!

Conduct Market Research

Before diving into the coin laundry business, it is crucial to conduct thorough market research to gain a better understanding of the industry and its potential in your target location. Market research will provide valuable insights into the demand for laundry services, the competition landscape, and the preferences of your target market.

Here are some key steps to consider when conducting market research for your coin laundry business:

  • Analyze the local community: Study the demographics of the area where you plan to open your coin laundry. Consider factors such as population size, income levels, and the presence of potential customer segments such as students, young professionals, or families.
  • Identify existing competitors: Research and analyze the competition in your target market. Identify the types of laundromats operating in the area and assess their strengths, weaknesses, and unique selling propositions. This information will help you differentiate your business and attract customers.
  • Assess market demand: Determine the demand for laundry services in your target market. Consider factors such as the population's laundry habits, the number of households without access to laundry facilities, and the presence of potential customer segments with specific laundry needs.
  • Evaluate potential profitability: Estimate the potential profitability of your coin laundry business. Calculate the average revenue per machine usage, taking into account the pricing strategies of your competitors. Also, consider the operating expenses, such as rent, utilities, and machine maintenance, to determine the profitability of the venture.

Tips for conducting market research:

  • Utilize online resources, market research reports, and industry publications to gather data and insights about the coin laundry industry.
  • Consider conducting surveys or interviews with potential customers to gather their feedback, preferences, and expectations.
  • Visit different coin laundries in your area to observe their operations, customer flow, and the range of services they offer.
  • Engage with local business associations, chambers of commerce, or community groups to gather information about the local market and potential partnerships.

Analyze Competition

In order to successfully operate a coin laundry business, it is essential to analyze the competition in your chosen market. By understanding your competitors, you can identify their strengths and weaknesses, and use this knowledge to differentiate your business.

1. Research Local Competitors: Start by researching other coin laundry businesses in your area. Visit their facilities to observe their operations firsthand, and take note of their pricing, machines, and additional services offered. Look for any unique features or amenities that set them apart from others.

2. Identify Market Share: Determine the market share held by each competitor in your area. This will give you an idea of how saturated the market is and how much opportunity exists for your own business.

3. Evaluate Pricing and Services: Analyze the pricing strategies used by your competitors. Are they charging similar rates to what you plan to charge? Assess the services they offer, such as vending machines or additional amenities, and determine if there are any gaps that your business can fill.

4. Assess Customer Reviews and Feedback: Look for customer reviews or feedback about your competitors online or through surveys. Pay attention to common complaints or areas where customers feel there is room for improvement. Use this information to ensure your business addresses these issues effectively.

  • Consider offering additional services or amenities that your competitors do not, such as free WiFi or comfortable seating areas.
  • Focus on building strong customer relationships and providing excellent customer service to differentiate your business.
  • Stay updated on industry trends and innovations to ensure your business stays competitive in the long run.

Define Target Market

Defining your target market is an essential step in developing a successful business plan for your coin laundry. By identifying your target market, you can tailor your services and marketing efforts to effectively reach and attract your desired customers.

1. Conduct market research. To define your target market, start by conducting thorough market research. This will help you understand the demographics, preferences, and needs of potential customers in your area. Study the local population, including age groups, income levels, and residential patterns, to determine who is most likely to utilize your coin laundry services.

2. Analyze competition. Assess the existing coin laundry facilities in your area to identify any gaps or opportunities in the market. Look at their target markets, services offered, and pricing strategies. This analysis will assist you in positioning your business to meet the demands of customers that may be underserved or have specific needs that are not currently being met.

3. Define your customer persona. Once you have gathered sufficient market research data and analyzed your competition, create a customer persona or profile that represents your ideal customer. Consider factors such as age, income, occupation, and lifestyle. This will provide a clear picture of who you are targeting and help you tailor your marketing messages accordingly.

Tips for defining your target market:

  • Consider conducting surveys or focus groups to gather direct feedback from potential customers.
  • Explore partnerships with local businesses or apartment complexes to understand their laundry needs and preferences.
  • Use social media platforms and online forums to engage with potential customers and gain insights into their laundry habits and preferences.
  • Stay updated on industry trends and innovations to identify new target markets or niche opportunities.

Clearly defining your target market will guide your business decisions and enable you to create a value proposition that resonates with your customers. It will also help you optimize your marketing efforts, ultimately leading to increased customer acquisition and long-term success for your coin laundry business.

Set Business Goals And Objectives

In order to successfully establish and grow a coin laundry business, it is crucial to set clear and measurable goals and objectives that align with your overall vision. These goals will serve as guideposts along your entrepreneurial journey, helping you stay focused and motivated.

When setting business goals and objectives for your coin laundry, consider the following:

  • Financial objectives: Determine the level of profitability you aim to achieve and outline the specific financial targets you need to reach. This may include setting revenue goals, profit margins, and cash flow targets.
  • Growth objectives: Define how you plan to expand your business over time. It could involve opening additional locations, increasing the number of machines in your existing store, or diversifying your services.
  • Customer objectives: Establish customer-related goals such as increasing customer satisfaction, attracting new customers, and retaining existing ones. This may involve implementing loyalty programs or offering exceptional customer service.
  • Operational objectives: Set objectives aimed at improving operational efficiency and effectiveness. This may include reducing utility costs, optimizing equipment maintenance, and streamlining operational processes.
  • Ensure your goals are specific, measurable, achievable, relevant, and time-bound (SMART goals) . For example, instead of setting a vague goal like 'increase revenue,' specify a target percentage increase within a defined timeframe.
  • Regularly monitor your progress towards your goals and adapt your strategies if necessary. Use key performance indicators (KPIs) to track and measure your achievements.
  • Communicate your goals and objectives to your team and engage them in achieving them. This will foster a sense of shared purpose and motivate your employees to contribute to the success of your coin laundry business.

Setting clear business goals and objectives is crucial for guiding your decision-making process, measuring your achievements, and ultimately realizing the full potential of your coin laundry business.

Develop A Budget And Financial Plan

Developing a budget and financial plan is a crucial step in starting your coin laundry business. It will help you determine the costs involved in setting up and running your business, as well as forecast your income and expenses.

When creating your budget and financial plan, consider the following:

  • Start-up Costs: Calculate the expenses involved in setting up your coin laundry, including lease or purchase of the premises, renovation and construction costs, purchasing equipment, obtaining permits and licenses, and initial inventory.
  • Operational Expenses: Identify and estimate the ongoing costs of running your business, such as utility bills, rent or mortgage payments, employee wages, laundry supplies, maintenance and repair costs, insurance, and advertising expenses.
  • Revenue Projections: Determine how much revenue your coin laundry business is expected to generate. Consider factors such as the number of machines, the pricing structure, estimated customer footfall, and potential additional income from vending machines or partnerships with other businesses.
  • Profit Margin: Calculate your profit margin by subtracting your total expenses from your projected revenue. This will give you an estimate of the profitability of your coin laundry business.
  • Cash Flow: Ensure that you have a positive cash flow by estimating how much money will be coming in and going out of your business on a monthly basis. This will help you manage and plan for any financial challenges.

Important Tips:

  • Consider including a contingency fund in your budget to cover unexpected expenses or emergencies.
  • Research and compare prices for equipment, supplies, and services to find the most cost-effective options.
  • Consult with an accountant or financial advisor to ensure accuracy and feasibility of your budget and financial plan.
  • Regularly review and update your budget and financial plan as your business grows and evolves.

Developing a comprehensive budget and financial plan will provide you with a clear understanding of the financial aspects of your coin laundry business. It will enable you to make informed decisions, set realistic goals, and ensure the long-term success of your venture.

Secure Funding Or Investment

Securing funding or investment for your coin laundry business is crucial to ensure its successful launch and operation. Here are some important steps to take when securing funding or investment:

  • Prepare a comprehensive business plan: A well-prepared business plan is essential when seeking funding or investment. It should include details about your business concept, market analysis, competitive analysis, financial projections, and marketing strategy. This will help potential lenders or investors understand the viability and potential profitability of your coin laundry business.
  • Research funding options: There are various funding options available for coin laundry businesses, such as traditional bank loans, small business grants, crowdfunding platforms, and even partnerships. Research and evaluate different options to determine the best fit for your specific needs and circumstances.
  • Present your business plan to potential lenders or investors: Once you have identified potential lenders or investors, present your business plan to them. Clearly articulate your business concept, target market, competitive advantage, and financial projections. Emphasize the potential return on investment and the growth opportunities in the coin laundry industry.
  • Be prepared for due diligence: Lenders or investors will likely conduct due diligence to assess the risks associated with funding your coin laundry business. Be prepared to provide additional documentation, answer questions, and address any concerns they may have.
  • Negotiate terms and conditions: If a lender or investor expresses interest in funding your coin laundry business, carefully review and negotiate the terms and conditions of the funding. Consider factors such as interest rates, repayment terms, collateral requirements, and any potential equity ownership or profit-sharing arrangements.
  • Ensure legal compliance: Before securing funding or investment, ensure that you comply with all legal requirements such as obtaining necessary licenses and permits. This will instill confidence in potential lenders or investors, demonstrating your commitment to operating a legitimate and compliant business.

Tips for securing funding or investment:

  • Highlight the potential profitability of the coin laundry industry and demonstrate how your business plan capitalizes on this opportunity.
  • Build relationships with lenders or investors by attending industry conferences, networking events, and actively engaging with potential partners.
  • Consider seeking advice or guidance from industry experts or consultants who can provide insights and connections to potential funding sources.

Identify Suitable Location

Choosing the right location is crucial for the success of your coin laundry business. It is important to find a location that is easily accessible and convenient for your target market. Here are some important factors to consider when identifying a suitable location:

  • Demographics: Research the demographics of the area to determine if it aligns with your target market. Look for areas with a high population density, a good mix of residential and commercial properties, and a high number of potential customers.
  • Competition: Study the competition in the area. Are there already coin laundries operating nearby? If so, consider their size, services offered, and pricing to determine if there is room for another laundry in the market.
  • Accessibility: Ensure that the location is easily accessible by both car and foot. Look for areas with ample parking space and consider proximity to public transportation.
  • Visibility: Choose a location that offers good visibility to attract potential customers. A place with strong foot traffic or a busy street can help increase the visibility of your coin laundry.
  • Space and Layout: Take into account the size and layout of the space. Make sure it has enough room to accommodate the necessary washers and dryers, as well as additional amenities like seating areas and vending machines.
  • Utilities and Infrastructure: Check if the location has access to necessary utilities like water, electricity, and gas. Also, consider the infrastructure requirements for your business, such as plumbing and ventilation.
  • Consider the convenience and safety of the location for your potential customers, especially if they will be using the coin laundry during late hours.
  • Look for areas with a high number of renters, as they are more likely to utilize a coin laundry service.
  • Consider partnering with nearby businesses or apartment complexes to increase foot traffic and attract new customers.

Take your time to carefully evaluate potential locations and gather as much information as possible before making a final decision. A well-located coin laundry can significantly contribute to the success and profitability of your business.

Determine Equipment and Inventory Needs

Once you have identified your target market and secured a suitable location for your coin laundry business, it is essential to determine the equipment and inventory you will need to meet customer demand and maximize profitability.

1. Washers and Dryers: Assess the capacity and number of washers and dryers you will need based on your target market's laundry habits and potential customer volume. Consider investing in high-capacity machines to accommodate larger loads and improve efficiency.

2. Ancillary Equipment: In addition to washers and dryers, you may require ancillary equipment such as folding tables, laundry carts or baskets, seating areas for customers, coin dispensers, and change machines.

3. Supplies and Inventory: Determine the inventory and supplies you will need to keep your coin laundry operational. This includes laundry detergents, fabric softeners, laundry bags, hangers, vending machine products, and snacks if you plan to offer additional services.

  • Consider investing in commercial-grade washers and dryers that are durable and energy-efficient, as they can save on operating costs in the long run.
  • Research reputable equipment suppliers and compare prices to ensure you are getting the best value for your investment.
  • Keep track of customer preferences and adjust your inventory accordingly to meet their demands and maximize sales.
  • Regularly maintain and service your equipment to ensure its optimal performance, reducing the risk of breakdowns and costly repairs.

By carefully determining your equipment and inventory needs, you can streamline your operations, cater to your target market effectively, and provide a positive customer experience that drives repeat business and fosters loyalty.

Develop a Marketing and Advertising Strategy

Creating an effective marketing and advertising strategy is crucial for the success of your coin laundry business. By promoting your services and attracting customers, you can increase your revenue and build a strong customer base. Here are some key steps to develop a marketing and advertising strategy:

1. Identify your target market: Determine who your ideal customers are and tailor your marketing efforts to reach them. Consider factors such as demographics, location, and customer preferences to develop targeted marketing campaigns.

2. Utilize online platforms: Establish a strong online presence by creating a professional website and utilizing social media platforms. Share engaging content, special offers, and customer testimonials to attract and retain customers.

3. Leverage traditional advertising methods: While online marketing is essential, don't overlook traditional advertising methods. Utilize local newspapers, radio stations, and community newsletters to reach a wider audience in your target market area.

4. Offer promotions and loyalty programs: Attract new customers and encourage repeat business by offering promotions, such as discounted pricing for first-time customers or loyalty programs that reward frequent users with discounts or perks.

5. Collaborate with local businesses: Partnering with nearby businesses, such as laundromats or apartment complexes, can help expand your customer base. Consider offering joint promotions or referral programs to attract customers from these establishments.

  • Invest in professional signage both inside and outside your coin laundry facility to attract attention and communicate your services effectively to passersby.
  • Encourage customers to leave online reviews and ratings to increase your business's visibility and reputation.
  • Consider hosting events or workshops related to laundry care or home organization to engage with the community and establish your business as an industry authority.

By developing a comprehensive marketing and advertising strategy, you can effectively promote your coin laundry business and attract a steady stream of customers. Regularly evaluate the success of your marketing efforts and make adjustments as needed to optimize your results.

Successfully starting and running a coin laundry business requires careful planning and consideration. By following these 9 steps, you can create a comprehensive business plan that will guide you towards achieving your goals and objectives. Conducting market research, analyzing competition, defining your target market, and setting clear business goals are essential steps in the planning process.

Developing a budget and securing funding are crucial for ensuring the financial viability of your business. Choosing a suitable location and determining the equipment and inventory needs will help you provide efficient and convenient services to your customers. Lastly, developing an effective marketing and advertising strategy will help you attract and retain a loyal customer base.

Overall, the coin laundry business model offers simplicity and scalability, making it a desirable option for entrepreneurs in the laundry industry. With careful planning and execution, you can establish a successful coin laundry business and adapt to future advancements in technology.

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How To Start A Coin Laundry Business

To start a coin laundry business, one must develop a comprehensive business plan that includes a strategic location choice, a detailed feasibility study, budget planning for machinery and operations, license acquisitions, and initiating effective marketing strategies.

  • Last Update: November 23, 2023

Team SRIVE

  • Steps in this Guide: 11

Starting a coin laundry business can be a lucrative venture for entrepreneurs looking to break into the laundry services industry. With the growing demand for convenient and affordable laundry facilities, setting up a coin-operated laundromat can offer a steady stream of income and potentially lead to long-term business growth. However, like any business, starting a coin laundry requires careful planning, market research, and strategic implementation. In this blog post, we will guide you through the essential steps and considerations to help you successfully launch your own coin laundry business. From choosing a suitable location to acquiring the necessary equipment and establishing effective marketing strategies, we will equip you with the knowledge and resources to kickstart your entrepreneurial journey in the laundry industry. So, if you’re ready to dive into the world of coin laundry, let’s get started!

How To Start A Coin Laundry Business: Step-by-Step

Step 1: business plan development,.

Create a comprehensive business plan that incorporates thorough research on your vision, financial investment, intended customer base, analysis of competitors, and effective strategies to successfully penetrate the market.

Step 2: Secure Funding,

Conduct a thorough evaluation of your financial status to identify the amount you can invest and any additional funding requirements. Seek loans from banks, credit unions, or private investors to meet these financial needs promptly.

Step 3: Choose the Right Location,

When choosing a location for your business, prioritize convenience and accessibility for your target customers. Evaluate foot traffic levels, parking options, and competition from other laundromats nearby to make an informed decision.

Step 4: Obtain Necessary Permits and Licenses,

Applying for the necessary business permits and licenses is crucial to ensure compliance with local regulations. This may involve obtaining a business license, health department permit, and signage permit, depending on the specific requirements of your location.

Step 5: Property Leasing or Purchase,

It is crucial to negotiate the lease or purchase agreement for your business location and thoroughly examine the contract’s terms and conditions before finalizing it.

Step 6: Setup the Facility,

To establish your coin laundry, ensure to complete essential tasks like furnishing the facility, installing laundry machines, dryers, change machines, and other necessary equipment. Setting up a comprehensive laundry facility is vital for efficient operations and customer satisfaction.

Step 7: Purchase Insurance,

Purchasing business insurance is crucial for protecting your business against unforeseen accidents, damages, or theft, ensuring your peace of mind and safeguarding your assets from potential financial hardships or legal liabilities.

Step 8: Hire Staff,

When running your business, it is crucial to assemble a dependable team to assist you. This team should comprise supervisors to oversee operations, janitors to maintain cleanliness, and maintenance personnel to address any facility-related issues that may arise.

Step 9: Marketing and Promotion,

Develop a comprehensive marketing strategy to effectively reach your target audience for maximum business promotion. Utilize various advertising avenues such as social media, flyers, and local newspaper ads to enhance visibility and increase brand awareness.

Step 10: Launch Your Business,

Opening your doors to the public is an exciting opportunity to attract customers. Make it unforgettable with a grand opening event featuring exclusive promotional deals and special offers. This will create a buzz and guarantee a successful launch of your business.

Step 11: Monitor and Review,

Regularly monitor and assess your business’s performance, adapting as needed. Continuously explore methods for enhancing customer service, streamlining operations, and optimizing profitability. Stay proactive in making necessary adjustments to ensure long-term success.

Starting a coin laundry business can be a profitable venture if approached with careful planning and thorough market research. As with any business, success requires dedication, continuous improvement, and creating a pleasant customer experience. By following the steps outlined in this guide, aspiring entrepreneurs can set themselves on the path to building a successful coin laundry business.

Remember to start by conducting market research, analyzing the competition, and selecting a suitable location. Develop a comprehensive business plan, including a financial forecast, to gain an understanding of the financial feasibility of your venture. Secure the necessary funding and purchase or lease the appropriate equipment for your laundry business.

Invest in marketing and advertising strategies to attract potential customers and build a strong brand presence. Establish a comfortable and user-friendly environment within your laundry facility, maintaining cleanliness and ensuring that equipment is regularly serviced and in good working order.

Offer additional amenities such as Wi-Fi, vending machines, and comfortable seating to enhance the customer experience. Implement efficient systems to track revenue, manage inventory, and monitor overall business performance. Continuously seek feedback from customers and make improvements to remain competitive in the market.

Remember, starting a coin laundry business requires dedication, commitment, and ongoing effort. By staying organized, focusing on customer satisfaction, and adapting to market trends, you can create a successful and profitable coin laundry business.

So, don’t hesitate to dive into this lucrative industry. With the right planning, strategies, and commitment, you can turn your coin laundry business into a thriving enterprise.

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Laundromat Business Plan Template [Updated 2024]

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Laundromat Business Plan

If you want to start a new laundromat or expand your current laundry business, you need a business plan.

The following laundromat business plan template gives you the key elements to include in a solid laundromat business plan for a startup or to grow your existing laundry business. In addition to this template, conducting market research on the laundromat industry will help you better understand the business, complete your customer analysis and help you craft your mission statement, marketing plan and strong financial projections.

You can download our Laundromat Business Plan Template (including a full, customizable financial model) to your computer here.

Laundromat Business Plan Example

The sample laundry business plan below provides an outline of the key sections to include in your plan.

I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing and drying machines, so it can accommodate a large number of customers at a time.

In addition to do-it-yourself laundry services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name] will be open 24 hours a day and offer complimentary wi-fi, coffee, televisions and vending machines.

The laundromat will also have an attendant on duty to help with any laundry issues.

Products Served

The following are the services that [Company Name] will be able to provide to its clients:

  • DIY, coin-operated wash and dry
  • Drop-off wash, dry and fold
  • Laundry delivery and pick-up

Customer Focus

[Company Name] will primarily serve the residents who live within the city. The demographics of these target customers are as follows:

  • 310,431 residents
  • 96,025 workers
  • Average income of $52,000
  • 42.6% married
  • 39% in Mgt./Professional occupations
  • Median age: 35 years

Management Team

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundromat successfully and her local connections help her build a solid client base.

Her partner is an experienced operations director who will help manage [Company Name].

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • [Company Name] will fill a specific market niche in the growing community we are entering.
  • In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
  • Laundromat businesses are a proven, successful business in the United States.
  • The management team has a track record of success in service-related businesses.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its laundromat business. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Laundromat design/build: $90,000
  • Working capital: $160,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing machines and dryers, so it can accommodate a large number of customers at a time.

In addition to self service laundromat services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name]’s History

In [year], [Company Name] was founded by business consultant [Founder’s Name]. After years of spending her days off doing laundry and not having enough quality time with her family, she decided to start a business that would address her needs. She later found out that other working moms without helpers are struggling with juggling their time with work and chores. Having a laundromat handle loads of laundry for a reasonable cost is a huge help not just to busy moms, but also to college students and young professionals.

[Company Name]’s Products/Services

  • Drop-off wash, dry and fold service
  • Laundry pickup and delivery services

III. Industry Analysis

The laundromat industry has grown over the past five years. Rentals represent a core target market for the industry, and many consumers have opted to rent apartments rather than purchase homes over the past five years. Due to a combination of urban population growth, increased multifamily housing construction and rising urbanization, rental vacancy rates are anticipated to decline at an annualized rate of 0.8%. Low rental vacancy rates lead to an increase in industry demand. Consumers who rent residential homes or purchase homes are more likely to use an existing washer and dryer or purchase their own, rather than go to a laundromat.

The laundry industry is highly competitive because there is little differentiation between laundry businesses in terms of quality of service and price. As a result, industry operator success is largely dependent on location. Establishments operating in regions with high consumer volume can benefit from decreased competition. In turn, laundromat businesses predominantly operate in populous urban areas throughout the country.

Over the next five years, industry revenue is expected to continue to increase as more consumers rent vs. buy homes. Additionally, rising disposable income and falling unemployment will spur rising demand for industry services. Colleges and universities that offer coin- and card-operated washers and dryers for students are another prominent market for the laundry industry. Rising disposable incomes will make college education more affordable, causing an increase in the number of college students.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents within [location] and the immediately surrounding areas.

Customer Segmentation

Our target customers can be segmented into three main groups:

  • Working moms: [Location] currently has a growing population of working moms who need more time with their family and can afford the cost of laundromats.
  • Young professionals: These are individuals who are residing on their own and are working full-time jobs with the disposable income to pay for laundromat services.
  • Hotels, restaurants, and other businesses: These are local establishments that use a variety of linens in their daily operations and thus need a reliable commercial laundry service provider that can deliver their needs on time and do it efficiently.

V. Competitive Analysis

Direct & indirect competitors.

Cascade Laundromat Cascade Laundromat provides coin operated machines, as well as wash and fold service, laundry service, and free drying with wash. The facility houses 66 washers and dryers, with large capacity machines (60 lb washers and 45 lb dryers). Amenities include: Free Parking, Free Wi-Fi, Flat Panel TVs, Folding Stations and laundry attendant.

All American Laundry Business All American Laundry Business offers coin-operated laundry services. Its services include: Coin-operated washers & dryers, dry cleaning and wash and fold services. Their main clientele includes multifamily housing, colleges and universities, and hotels. They have three locations in the area.

Super Laundromat Super Laundromat’s amenities include plenty of seating; snack, drink, and game machines, as well as lotto machines. Super Laundromat offers large capacity washers – including 80, 100, and 125 lb capacity machines – and free drying. In addition, it provides Wash & Fold service, and professional dry cleaning. It maintains an ample supply of laundry carts and tables, and stocks a large selection of laundry soaps, bags, softeners, etc.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s business is surrounded by apartments and condominiums and near the center of the city where many local businesses are located.
  • Convenient Offerings: [Company Name] will be the only laundry business in [location] that offers drop-off and pick-up laundry services
  • Management: [Founder’s Name] has been extremely successful working as a business consultant and will be able to use her previous experience to provide the best sales and customer service experience. Her qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
  • Relationships: [Founder’s Name] knows many of the local leaders and business owners within [location]. With her [x] years of experience and good relationships with business leaders in the area, she will be able to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Our unique service offering that are not offered elsewhere, will give us advantage over the competition
  • Well-trained staff that prioritizes customer satisfaction
  • Service built on long-term relationships
  • High quality, well-maintained laundry equipment
  • Thorough knowledge of the industry

Promotions Strategy

[The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, or sporting events.

Commuter Advertising We will drive attention to [Company name] by hiring workers to hand out flyers alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of working individuals with disposable income of our opening.

Loyalty Program [Company name] will create a client loyalty program that rewards customers for repeat business.

Direct Mail [Company Name] will blanket businesses and homes within the city with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to use our services.

Online Marketing Online Marketing [Company Name] will maintain social media accounts and publish updates on on-going promotions and discounts. Additionally, it will use highly-focused, specific keywords to draw traffic to its website through search engine optimization, where potential customers will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified laundry business in [location].

VII. Operations Plan

Functional roles.

[Founder] will initially manage the business and eventually employ an assistant manager to oversee the day-to-day business operations.

In addition, the Company intends to hire [x] admin staff, [x] washing staff, [x] delivery personnel and [x] maintenance staff.

In order to execute on [Company Name]’s business model, the Company’s employees include the following roles:

Service Functions

  • Assistant Manager
  • Laundry staff
  • Delivery personnel
  • Maintenance personnel

Administrative Functions

  • General & administrative functions including marketing, bookkeeping, etc.
  • Delivery scheduling

[Company name]’s long term goal is to become the most reliable and affordable laundry service provider in [location]. It seeks to be the standard by which other providers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

Management team members.

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundry business successfully and her local connections help her build a solid client base.

Hiring Plan

[Founder] will serve as the Manager of [Company Name]. In order to launch, it needs to hire the following personnel:

  • Assistant Manager: 1 full-time employee to manage the day-to-day business operations
  • Laundry staff: 3 full-time employees who will divide the 24-hr shifts
  • Delivery personnel: 2 full-time employees to handle all pick-ups and deliveries

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from laundry services.

The lease of the business space, maintenance of the machines, supplies and operating expenses are the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

  • Laundry supplies
  • Lease on business location

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

Key assumptions & financial statements.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

In addition to the free sample laundromat business plan above, you can also click here to get our laundromat business plan sample pdf .

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How to Start a $24K/Month Laundromat Business (2024)

  • 3 years ago

Would you like to start a laundry business and make $24K/month for providing a place for people to clean their clothes and linens?

The laundromat industry in the US is worth $5bn, with over 21,000 businesses in operation that employ over 50,000 people. Do I have your attention? If I do, then here are 20 steps to follow to start your laundromat!

We interviewed the owners of two different laundromat businesses. Both have great advice to share about how to start and run a laundromat business.

Jeff Orgill owns Rosie Wash Express Laundry in Los Angeles (LA), California. Justin Pike and Mike Cox formed a partnership to acquire Ferndale Laundry , located in Ferndale, Washington. Let’s get down to business!

Jeff’s background is in the film industry. One day, he decided he was tired of:

After reading about opportunities for passive income, he decided to own a laundromat.

In 2017, he plunged into the cold water of entrepreneurship through a laundromat business sale near his home in LA, going from film editing to towel folding in about two years!

After 18 years in the military, Justin moved back to his hometown to purchase and run a laundromat with his business partner Mike.

But that’s only part of the story: As a kid, Justin used to visit the very same laundromat to get coins to play video games! Justin’s interview is available here .

In this guide, you will learn how to start a laundromat from scratch. We’ll provide you with every detail you need to know to open your own laundry business.

Step 1: Learn about the industry

Have you ever found yourself wondering how much money a laundromat makes? Or, is the average laundromat cost something I can afford? Established organizations provide the information you need. Keep reading.

The free industry overview by the Coin Laundry Association (CLA)  is available here . Also, download their most recent Laundry Industry Survey and Laundry Customer Profile  that presents the results of over 400 customer surveys.

For commercial laundry, the Textile Rental Services Association (TRSA) offers benchmarking reports . Don’t overlook the National Apartment Association (NAA) because they provide insight into the industry’s multi-housing segment.

Technology infiltrated the coin laundry business with software applications (apps), allowing many owners to accept payments and manage operations. IBISWorld provides detailed research reports on this topic.           

While you’re at it take some time to learn about a business mindset.

Step 2: Pick a laundry business type

Before you open a laundromat, sort through all the colors in the load. There’s more to it than a glass storefront with rows of laundry equipment behind it!

Consider these different kinds of laundromat businesses:

  • Coin laundry
  • Private laundromat equipment for multi-tenant buildings
  • Wash-and-fold service
  • Commercial laundry for uniforms, linens, and facilities
  • Additional services, such as pick up and delivery 

This video tells you what a day in the life of a laundromat is like. Information about owning a pickup-and-delivery business is available here .

Data for analyzing possibilities with multi-housing is on NAA’s website . TRSA provides market-specific information covering commercial laundry. Best get started with it!

Buying an existing laundromat lets you start earning revenue right away rather than taking the time first to buy and install equipment.

Step 3: Build your skills

Starting a laundromat business does not require any super-special skills, training, or education. Just shake the wrinkles out of a few of the skills you already have and stain your brain with a little knowledge.

A few capfuls of knowledge never hurt anyone! Consider this Business Fundamentals course offered by edX.org.

The Small Business Association (SBA) Learning Center is another place to start! Learn even more from Udemy and S CORE .

Laundromat customer care

The level of care Jeff shows to customers helps him stand out from the competition, saying,:

Even though he wants to pull his hair out some days, he enjoys seeing customers return week after week. Sometimes, he even throws in a free wash!

His focus on a positive customer experience and going the extra mile is paying off because he currently has about 500 regular customers. New people come in every week.

Try this course on taking customer service to the next level.

Appliance repair

Community colleges may offer courses in appliance repair. RepairClinic.com offers a free wizard to isolate a problem with laundry equipment and guide you through repairs.  CLA publishes a laundry equipment and services directory .

The most common repairs in a laundromat include:

  • Broken belt in a dryer
  • Door circuits 
  • General machine breakdowns
  • Heating coil
  • Idler pulley in a dryer
  • Overheating due to a clogged vent (a fire hazard)
  • Roller in a dryer
  • Start switch
  • Temperature switch

Laundromat-specific training

Training for laundromat business owners is available here . Check out TRSA’s commercial laundry training resources and their certification programs here . Detergent companies offer advice, such as what Clorox offers here .

Step 4: Write a business plan

Iron out your vision, objectives, and strategy into a laundromat business plan that will help you accomplish things, such as securing financing or partnering with other businesses. It’s totally worth your time.

If you want some extra guidance on how to write a business plan that will appeal to investors, consider working with a company like Wise Business Plans , whose team of MBA-trained writers have experience writing business plans that successfully secure funding from banks and other lenders.

Here are some free business plan templates:

  • Laundromat business plan available here
  • Startup business plan t emplate
  • Single-page business plan
  • Business Guide by the Small Business Administration (SBA) 

We’re not through yet! Here’s a list of additional resources:

  • Take online courses for business
  • Guide describing how to write a Business Plan
  • Service Corps of Retired Executives ( SCORE ) resources
  • The Complete Business Plan Course  
  • Calculating Startup Costs

Step 5: Name your business

Jeff says “Coin Laundry” is “boring but descriptive.” Here’s some better advice. Load what you do into the name of your laundry business.

Both Rosie Wash Express Laundry and Ferndale Laundry include the word “laundry.” Try a laundromat name generator here .

Have a safe spelling

Think about it: Customers need to spell the name of your business correctly to find it. The ability to pronounce it is essential!

Register alternate spellings to direct queries to your website. This helps you to capture all the web-based traffic you can, just like those screens that capture lint in a dryer!

Tag your location

Naming your business with its location adds credibility. Ferndale Laundry is in Ferndale, Washington, giving the name of the laundromat business some weight. Simple, right?

Pick a dot-com website URL

Having a dot-com for your virtual address also adds credibility. People trust dot-com sites, perceiving them as more mainstream and representative of an established for-profit business. Search for one by clicking here .

Set up a business email account that includes it, such as [email protected].

Alternatively, register a Google account for your laundromat business and use a Gmail address like [email protected] .

If your desired dot-com name is taken, make slight changes, such as adding a hyphen, to keep it.

Test your branding

Make sure your name ties in easily with the branding you envision for your coin laundromat. Rosie Wash Express Laundry brands with a red rose, of course!

Test your name on Google Trends. Propose it to loved ones. Read this article about naming your business . Finally, register your name with the government .

Step 6: Decide on a business model

Both laundromat owners purchased existing laundromat businesses. But this doesn’t have to be you. Let’s dig a little deeper.

Existing laundry business

Jeff bought the land, building, and existing laundry business for around $700,000.

He decided against leasing because he did not want to pass on the unavoidable cost of rent increases to his customers. CLA offers “ The Laundry Owner’s Guide to Leases .”

Justin bought Ferndale Laundry from a friend who already owned several laundromat businesses and could no longer manage the one in Ferndale.  In situations like these, “ How to Value a Coin Laundry ” can help.

Advantages of an existing laundromat

Existing laundry businesses present several cost-saving advantages, such as:

  • Exempt from the cost of hooking up to a city’s water and sewer.
  • Built-in customer base.
  • Power, water, utilities, and other costs are known in advance.

Disadvantages of an existing laundromat

Some of the disadvantages are:

  • Older equipment that might need replacing .
  • Aging infrastructure that might be dated or not up to code.
  • Inheriting the reputation of the previous business.

All of these factors can prevent you from realizing an immediate return on your initial investment right away.

Due diligence

Vet the business before buying. Do your due diligence. Check out this white paper called “ Best Practices for Due Diligence from the Coin Laundry Association .”

Consider asking the following questions:

  • Is it not profitable?
  • Did all the machines break down?
  • Are they asking for a premium but leaving you with a lot of maintenance costs?
  • Is the person just tired and wanting to retire?                                               

Investigate water usage

Jeff used a hack he learned from a real estate broker. He checked the laundromat’s water meter, determined gallons per cycle and price, and then calculated the usage.

Investing in improvements

Jeff invested $300,000 in improvements, amounting to one million dollars initial spend on his Rosie Wash Express laundromat business.

Justin and Mike invested almost $500,000, which covered 56 washers and dryers, bulkheads , related infrastructure, computers, and software. 

New laundromat

The advantage of building a new laundromat is that it allows you to customize the facility’s layout and features. It involves the following steps:

  • Select a site .
  • Analyze the market.
  • Design and build-out.
  • Finance the business.
  • Host a grand opening.

Disadvantages of a new laundromat

This approach has many disadvantages, including:

  • Paying the enormous fees cities charge to businesses that impact the sewage system.
  • Obtaining the required permits.
  • Estimating the future costs of running the laundromat without the benefit of comparable enterprises nearby.

Justin estimates that impact fees for Ferndale could have exceeded $300,000 for a new facility. Read more about water and sewer impact fees here .

Step 7: Select a location

Spending the time to find an ideal location is the best investment of your time as a future laundromat owner.

Let me explain: The right setting is one of the top predictors of ensuring a good laundromat profit margin for your store or company.

Review local ordinances and zoning laws

Learn the ordinances and laws that govern where laundromat businesses may operate by searching the Municode Library . 

This article teaches you how to check zoning laws in your locale. Also, read about zoning challenges and trends . Guidance about commercial leasing is available here .

Compare and contrast

A real estate comparable provides information about recent sales in a local market. This information helps you understand what it costs to buy or lease a laundromat business in a specific area.

CLA offers a program that covers how to value a coin laundry store. Additionally, tools are available for finding comparable commercial properties, such as UpFlip’s established businesses and companies for sale .

How did Justin, Jeff, and Mike choose a location? Let’s take a closer look.

Justin wanted to offer laundromat services in a convenient location in a city of fewer than 12,000 inhabitants. So, he put it downtown ! Justin said, 

Jeff’s experience wasn’t as straightforward as Justin’s.

He says that finding a location for his laundromat business “was a long process” because LA is a competitive market that is “dense with laundromats” and “sometimes there’s two on the same block facing each other.”

He searched for a laundromat for sale near his home, a great way to spend more time with his family in traffic-choked LA . Consider what this could mean for you and your family. He found an existing laundromat ten minutes away.

Location importance

CLA offers information about site selection here .

Consider a location near any of the following:

  • Apartment buildings
  • College students
  • Tourist areas
  • Hotels and motels
  • Large families

Is an older neighborhood a good place to open a laundromat?

Parts of town with aging buildings are good areas to target for a laundromat because building owners usually don’t invest in plumbing renovations to support in-unit laundry equipment.

In gentrified neighborhoods, a few factors are at play that can make a massive impact on a laundromat’s success.

In-unit washers and dryers

Nowadays, many new multifamily housing developments include a washer and dryer in each unit. For more information about the apartment industry trends, check out research conducted by the NAA by clicking here .

Utility costs

Nationwide, the cost of water and sewage is on the rise .

These factors have led to a nationwide decline in traditional neighborhood laundromats .

Step 8: Equipment and supplies

Jeff uses a combination of old and new equipment. About 25 percent of it was already in his laundromat at the time of purchase.

Before replacing the laundromat equipment, his staff “tinkered” to try to restart it when it failed. Jeff admits that “was kind of a disaster” and “looked bad” in front of customers.

New equipment 

Jeff emphasizes that new equipment helped him reduce overhead and costs, 

The new equipment also comes with a warranty. A white paper about replacing laundry equipment is available here .

You might also want to include vending machines or a small convenience store in your laundromat to supplement income.

Equipment and services directories

Buy the right laundry equipment for your store by referring to the laundry equipment and services directories available here.

Jeff purchased nine machines that cost $5,000 each. Smaller machines were selling for about $1,000, which he purchased on sale for about $900 each.

Bigger machines cost $6,500, $8,000, and $10,000 each. Jeff also purchased a natural-gas-powered heating system.

The machines range from 30 to 80 pounds. To learn more, check out this handy formula for calculating the capacity of a machine .

Step 9: Revenue

Jeff’s first-year revenue was $220,000.  His last tax return reports $270,000, and he anticipates exceeding $300,000 by year-end. His return on investment (ROI) is 36 percent, which is fantastic!

Sundays often bring in $800. Vending machines, a massage chair, and an automated teller machine (ATM) fetch about $1,500 a month.

  • Self-service

At Ferndale Laundry, most revenue comes from self-serve machines. Justin says:

Sources of revenue for Ferndale Laundry, from highest to lowest, are as follows:

  • Wash and fold
  • Commercial contracts (which pay well but are hard to win and maintain)

Wash and fold services

Jeff expanded his business to include a fluff and fold laundry service. He says, 

If you would like additional information , click here .

Justin and Mike contract with local vending companies, receiving a quarterly commission check that ranges from $40 to $200.

They didn’t want the additional responsibility for managing expiration dates and restocking products.

Step 10: Expenses

The highest expenses for a laundromat are employee payroll and utilities. CLA offers helpful information .

Payroll is Rosie Wash Express Laundry’s most significant expense. Jeff has four part-time employees who all earn minimum wage.

Utility bills

Ferndale Laundry’s most significant expense is water, which includes the sewer and storm drain. It’s a considerable expense for Rosie Wash Express Laundry as well, using about 200,000 gallons of water per month.

The cost is about $3,500 each billing cycle for his medium-sized establishment.

Tank vs. tankless water heaters

Jeff installed a tankless water heating system and said that it’s reduced his utility bill from $6,000 to $4,500 per month.

Ferndale Laundry uses a dual-tank-based water heating system. Justin says, 

Think about that for a minute.

Ozone injections

Adding ozone to wash cycles improves the cleaning effect of cold water. It’s an attractive option to the laundromat business owner seeking to reduce water-heating costs.

Electricity and gas

A store’s electric bill can be over $500 per month. A typical gas bill can range from $1,000 to $2,000 per month.

Maintenance and repair

To keep the machines running at Rosie Wash Express Laundry, Jeff keeps a repair technician on retainer for $350 per month. Other expenses include replacing parts, such as motors and door circuits.

Step 11: Integrate technology

Technological innovations are fueling a revival of the industry. Laundry apps are becoming increasingly popular, but what’s the bottom line?

According to its website, Dexter Pay is an app “that allows laundry customers to pay for their laundry and track cycle progress via their smartphone or mobile device.”

Speed Queen Value Center

Speed Queen is a popular laundromat equipment manufacturer that offers an app for cash users. Customers add physical cash to the value center machine, which uploads it to their payment app.

Rosie Wash Express Laundry uses an app to manage its home delivery business, allowing customers to enter details and pay online. Delivery drivers receive GPS information to complete their routes.

Step 12: Build profit margins

The average profit margin for a laundromat is 25 percent. Increase this is by offering additional services, such as a wash and fold service. In truth, it’s how Rosie Wash Express Laundry achieved its impressive margin of 36 percent. 

Rosie Wash Express Laundry implemented a rewards card program. After ten washes, customers receive a free wash and enter the quarterly raffle.

Jeff announces the winners on Facebook live, allowing him to interface with customers frequently.

Reinvestment

The owners of Ferndale Laundry reinvest all profits back into the business. Entrepreneur.com offers a helpful article on surviving your first year of business .

Step 13: Organize daily operations

After the grand opening, you will need to handle day-to-day operations. Let’s begin.

Here’s the magic: A great layout increases revenue! An equipment manufacturer helped Justin and Mike with the layout for their coin laundry facility.

Coin collection

Coin collection is an unavoidable chore, but technology can help! Ferndale Laundry’s machines notify Justin and Mike when it’s time to empty a coin box.

The partners deposit the coins at their bank or add them to the coin vault, where patrons get change for dollar bills.

Bulkheads must be cleaned every night because lint buildup will cause a sewer smell in the store and water to back up and spill all over the floor. It’s a dirty job, but somebody has to do it!

Customers lose things! Sometimes, Justin or Mike open a bulkhead to search for lost items. As for lost socks, they just post them on the wall for customers to claim.

Delegating tasks

Jeff advises that establishing sound systems and delegating tasks to staff has helped him to be more hands-off, his ultimate goal. He realized that some things work better if he abstains from his involvement.

In addition to owning the laundromat, Justin has a day job. Balancing these competing priorities probably would not be possible without Mike, his business partner.

Another significant challenge is the daily accounting and management of money to make decisions, such as affording employees.

CLA offers a class titled “A Day in the Life of a Laundromat” that discusses everything needed to operate your self-service laundry .

Step 14: Create a marketing strategy

Jeff does his own marketing, saying he likes to “tinker” with it and advises researching and defining your target market and competitors. And then focus your efforts on improving your competitive edge.

Rosie Wash Express Laundry is located near many large families, an ideal demographic for a laundromat! CLA offers a comprehensive marketing workbook . Best get started with it!

Digital marketing

Digital marketing includes email newsletters, social media, and search engine optimization (SEO).

Jeff uses Google My Business , which helped him get 13 new customers from one promotion! This service enables him to:

  • Track the number of visitors and impressions .
  • Determine where visitors saw his advertisement based on the code.
  • Know if a new customer is the result of a conversion from his marketing campaign.

So here’s the magic: Jeff estimates that:

Facebook is how Ferndale Laundry puts itself on the digital marketing map, and it’s working well. Ferndale Laundry also shows up in Google’s search results with their “nice star ratings next to it.”

Another pro tip is to invest in an all-in-one marketing software like Semrush . The Site Audit tool demystifies search engine optimization for new business owners, while their Keyword Magic tool can save you tons of time on keyword research. Using this type of program also makes it much easier to track marketing campaigns across multiple platforms to ensure you’re getting the full value from the time and money you spend. 

Printed materials

Print marketing includes business cards, flyers, brochures, t-shirts, and even uniforms! Try designing yours in Canva .

Justin runs advertisements in local newspapers, costing $75 to $150 per month. He also advertises through ValPack mailers, for which a five-month subscription costs about $300, reaching 10,000 residents.

Attracting customers

Consider offering extra amenities, such as Wi-Fi. CLA published a guide to help laundry owners through the basics of setting up a secure network .

Other ways to create a welcoming atmosphere include cleanliness, professionalism, a children’s area, and televisions.

Step 15: Legal considerations

Licenses, permits, and tax forms.

Regardless of the legal structure, determine if your business may require any licenses, permits, or tax forms to operate legally. Use the SBA’s tool . Also, you might be required to collect sales tax.  Now go out and do it!

Sole proprietorship

A sole proprietorship is the easiest way to start a business. Still, this structure does not protect the owner’s personal assets.

You must fill out a unique tax form called a Schedule C. Sole proprietors can join the American Independent Business Alliance .

Limited Liability Corporation (LLC)

LLC is a legal structure that protects the owner’s assets. It’s a hybrid of a partnership and a corporation and requires a document called an operating agreement .

A franchise consists of a franchisor company and franchisee in a joint venture to sell the franchisor’s products and services.

Excellent franchise opportunities exist in the coin laundry industry, including Maytag Commercial Laundry, Speed Queen, and Express Laundry Center .

Partnerships and corporations

Partnerships and corporations are additional legal structures to consider. Learn more about partnerships and corporations .

Justin and Mike are business partners for Ferndale Laundry, and their arrangement is working out. As he puts it: 

Step 16: Hire employees

A laundromat has many moving parts. So, for practical and profitable reasons, it helps to have dependable, trustworthy employees. Take the next step by reading this section.

Compensation

Both Jeff and Justin have employees whom they pay hourly. Learn more about compensating employees from  “How to Create a Pay Structure That Promotes Team and Company Growth.”

Employer Identification Number

Obtain an Employer Identification Number (EIN) from the IRS for your company. Apply for one or call 800-829-4933.

Tax filing and withholding

Federal and state tax filing requirements apply to new employers. You will need to keep records of employment taxes for at least four years, which involves particular forms and accounting for state taxes.

But don’t worry, because the IRS publishes a handy guide for employers .

Unemployment insurance tax 

You will need to pay Unemployment Insurance Tax through the UI Program under the Social Security Tax for employers.

Federal employment and labor laws

Employers must display Workplace Posters .

Other requirements include:

  • Employment Eligibility Verification (Form I-9)
  • State’s New Hire Program
  • Worker’s Compensation Insurance
  • Disability insurance, as required by some states
  • Occupational Safety and Health Administration (OSHA)

Step 17: Add safety protocols

A whole laundry list of things can go wrong in a laundromat. Safety considerations include:

  • Heavy machinery with fast-moving parts.
  • Large quantities of water near high-voltage sources of electricity.
  • Equipment large enough for a person (like a child) to fall or climb into.
  • Rolling carts scattered everywhere.
  • Spills that can make people slip and fall.
  • Americans with Disabilities Act ( ADA )-compliance for customers and staff.

The cost to open a laundromat must factor in creating and maintaining a safe environment for you, your staff, and your customers.  Most importantly, do not be negligent of safety because it can result in lawsuits!

Review the specific OSHA guidelines . CLA also offers a guide on complying with the ADA . Best get started with it!

Step 18: Purchase insurance

During his first week of operations, Jeff witnessed a man fall down, crack his head on the floor, and start bleeding. Think about that for a minute.

Every laundromat owner needs property and liability insurance. Both will typically be included in small business general liability insurance that you can get from trusted providers like Simply Business . Even if you have an insurance provider you trust for your personal property, it’s a smart move to work with a company that specializes in small businesses for your laundromat. Simply Business helps you find the best coverage for your unique business needs.

Furthermore, if you plan to hire employees, then you may need Workers’ Compensation Insurance . Gain general knowledge about insurance for a small business .

CLA offers insurance products that meet the specific needs of a coin-operated laundry business .

CLA’s insurance blog covers several useful topics. For the commercial business model, TRSA offers insurance products . Best get started with it!

Step 19: Finalize finances

So, here’s the deal: Getting into the laundromat business isn’t cheap. It involves a brick-and-mortar facility full of expensive laundromat equipment! Keep reading.

Making a budget and sticking to it is even more important in business than in your personal life. Udemy offers inexpensive courses on budgeting that are worth checking out.

Don’t just collect coins without accounting for them! Otherwise, your laundromat could end up in hot water!

Record and keep track of income and expenses and run regular reports to understand how your laundromat business performs. Try accounting software, such as Xero or QuickBooks .

The SBA offers free courses on financing options and funding programs . Consider alternative sources of funding, like crowdfunding or a home equity loan.

Many small business owners finance their investment at least partially through a business loan. You can inquire about financing options with your business banker, or compare options from multiple lenders on National Business Capital . You can find a range of financing options on their site, including term loans with flexible financing and business lines of credit. Many of these have no credit score requirement, either, so you can access funds for your business regardless of your personal financial situation.

Want to know how to open a laundromat with no money? Apply for grants or start from home. To explore further, take a look at this article by First Quarter Finance . Go solve it!

Most laundromats set prices according to the capacity of the machine.

Prices at Ferndale Laundry range from about 5 dollars per load to over 15 for a machine that can wash 8 loads of laundry at once! Rosie Wash Express Laundry has a similar pricing scheme .

The Balance Small Business published two articles on this topic .

Money handling

Keep personal assets separate from your business. The bottom line is this: It helps with taxes, accounting, and protects personal funds and resources. Depending on your legal structure, separate accounts might be required .

Open a separate bank account for your business. Apply for a business credit card , which will help you acquire things (with buyer protection) and establish a credit history for your laundromat business.

Step 20: Explore passive income

Laundry is a chore done mostly by machines, but is it truly a passive income opportunity?

All owners realize that no matter what their laundromat business plans were at first, they need to be physically present more hours per week than anticipated.

Justin acknowledges that he would need “employees to be here from start to finish.” 

A typical week for Jeff has him spending 10 to 20 hours either in his store or on a delivery route.

It’s a balancing act between supporting full-time staff and making the laundromat equipment as self-service as possible. And even though technology helps, it’s still a cash-based business.

Jeff wishes he would have followed his intuition during the first year to offer pickup and delivery, upgrade his website, and do other things. In his words: 

Like those crumpled bills you find in your jeans, pocket treasures of information are available to tell you how to own a laundromat.

CLA provides a treasure trove of white papers . Entrpreneur.com published a comprehensive guide for starting your own laundromat business .

To recap what you’ve learned about how to start a laundromat business, ask yourself if starting a laundromat is the right choice for you! 

Donna C. Arceneaux

Donna C. Arceneaux has over 20 years of experience in technical, governance, and content writing for corporations, small businesses, and the public sector. She received her MBA in Telecommunications Management from UD and BA in French from TAMU.

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9 thoughts on “How to Start a $24K/Month Laundromat Business (2024)”

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Starting a $24K/Month Laundromat Business (2023) requires a solid business plan. Conduct market research, choose a strategic location, and invest in quality equipment. Business Plan Writing

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business plan for coin operated laundry

How to Start a Coin-Operated Laundry Business

Oct 20, 2020 | Laundry Machines , Laundry Tips

business plan for coin operated laundry

Starting a thriving business such as a coin-operated business is one of the best decisions you can ever come up with. If you want to establish your name, starting this business may bring a lot of success and make potential consumers happy. There is a lot of planning that goes into starting a successful coin-operated business. At first, it can get a bit confusing, but all you need to do is follow a few steps that will help you plan. Mentioned below are a few things you have to do to get going with your coin-operated laundry business.

1.    Layout a Budget

The first thing you will need to do is consider how much you will have to invest in your laundry business and the other associated costs. Draft a budget that involves the cost of the place, cost of operations, and other costs such as the machines’ maintenance and repairs. These overhead costs are inevitable, no matter what business you start. Hence, don’t rush into it without assessing all the costs effectively.

2.    Choose a Location

If you want your coin-operated laundry business to be a success, you must consider a location that is accessible to more and more people. Choose a place that’s close to a residential area with many apartments or near student accommodation.

3.    Buy all Equipment Needed

You will need high-quality laundry appliances such as washing machines from renowned brands like LG, steam boilers, dryers, steamers and any other appliances. Make sure to invest in the right appliances to avoid machinery failures leading to unsatisfied customers.

4.    Collecting Coins from Machines

You will need a working coin machine that doesn’t disappoint your customers. You will have to keep the vending machine stocked with change as you don’t want to cause any inconvenience to your customers. You must also plan when to empty the machines and collect coins to assess the business’s performance accordingly.

5.    Decide Timings

Decide the days and timings you will provide your services. Make sure to keep it open on weekends as that is when you are likely to get the most business. You could keep a lock system if you want to run a 24/7 laundromat.

Final Words

Keeping these pointers in mind, you can efficiently and successfully run a coin-operated laundry business. Moreover, if you need consultation and guidance on opening your business, contact us at Automatic Laundry .

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How to Start a Coin-Operated Laundry Business

  • Laundry Solutions Company
  • January 13, 2016

Opening a coin-operated laundry business is not for the faint of heart. You’ll need determination, business savvy, a great location, hardworking employees, and reliable equipment. Without careful preparation and strong management skills, your business could fail like so many small businesses do. Wondering how to start a coin-operated laundry business? To get off on the right foot, use the tips and tricks below.

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Be sensible. Why do you want to open a laundry business? If you’re only doing it because you spotted a store for sale or you have a new gimmick in mind, we urge you to reconsider. Your business must have a solid customer base if you want it to thrive: plain and simple. Most of your customers will simply be looking for a place to do their laundry quickly, affordably, and conveniently. If there are already several laundromats in the area, investing in another would be a huge risk.

Hire a reputable and helpful distributor. If you find an excellent full-service distributor, you will essentially be hiring a partner. Your distributor will help you with a market analysis, the layout of your store, efficient equipment, quick servicing, essential supplies, and (most importantly) constant support. Their expertise cannot be underestimated.

Choose your location with prudence. If there’s one feature that can make or break a business, it’s the location. Your location will affect your customer demographics, your competition, physical amenities (parking, egress, visibility), and more. Invest in an excellent location with visible signage and advertisements.

Create a feasible budget and don’t over-finance the store. First, although it is important to choose a great location, that doesn’t mean you should spend more than the building is worth. Avoid over-financing, as it will only dig you deeper into debt. To create a financial plan that is viable in the long term, carefully evaluate your costs and your expected revenue. Then, create a detailed and feasible budget.

Create a solid plan for marketing, maintenance, repairs, etc. If you want to run a successful laundromat, you will need to form a complete plan before you begin. This plan should take into account marketing, maintenance, repairs, insurance, taxes, rent, utilities, vending costs, accounting, and miscellaneous extras (supplies, additional services, etc). Do your homework beforehand, so that you’re prepared when disaster strikes. In addition, never underestimate the importance of preventative maintenance. It will cost you more upfront but help you save money in the long run.

Listen to your customers. Although the customer isn’t always right, you would be a fool not to listen to their feedback, questions, and concerns. If multiple customers have trouble operating the machines, for example, perhaps you should make the directions more clear. Or if several customers show interest in a fold-and-dry service, consider adding it to your business model. Your customers are the lifeblood of your business, after all.

So what do you think? Now that you know how to start a coin-operated laundry business, are you ready to begin? If you’re interested in opening a laundromat, be sure to check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Since 1976, we have been providing exceptional sales support, laundry design services, commercial laundry equipment (and leasing options), and laundry equipment service and parts. To learn more about our products and services, please give us a call at 800-383-9274 or contact us online . We look forward to hearing from you!

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Laundromat Business Plan Sample

APR.21, 2018

Laundromat Business Plan Sample

Do You Want to Start Laundromat Business?

Are you planning how to start laundromat business ? This is an excellent business idea considering hygiene is a key component of every individual and society. As a matter of fact, everyone has to regularly wash their clothes and other household items to maintain good standards of hygiene. However, due to the pressures of modern life, people don’t have time to do their own laundry business plan. With this realization, laundry business plan is now a lucrative venture as it promises good profits if the right strategies are put in place. You can either choose to start big or small depending on availability of funds and your target market.

Executive Summary

2.1 the business.

The laundromat business plan will be registered under the name Cleanspot and will be situated in Newport, New Jersey. The laundromat will be owned by Samantha Clever who is a Laundry Specialist by profession.

2.2 Management Team

Samantha Clever who’s the owner of the laundromat is an experienced Laundry Specialist with extensive industry in the laundry business plan. Prior to starting laundromat business plan, Samantha had a successful career that spanned over two decades working for numerous top brands across the U.S.

2.3 Customer Focus

Clean spot business plan for laundromat plans to set up base in a strategic and busy location a high population in need of professional laundry cleaning services. Customers are expected to come from various social, cultural and religious backgrounds.

2.4 Business Target

Cleanspot intends to provide different types of laundry services business plan to residents of Newport and the wider Jersey City.

Laundromat Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Samantha Clever is an experienced laundry specialist who has enjoyed a successful career. She is credited and respected for playing a major role in helping to streamline activities and enhance better service delivery.

3.2 Aim of Starting the Business

After major successes in her career, Samantha realized how people are busy and don’t have time to do their laundry business plan. With the demand for professional laundry services increasing, she considered opening a laundromat business plan to meet a demand that was increasingly growing by the day.

3.3 How the Business will be Started

Considering her vast industry experience, Samantha Clever is well versed with the technical and operational procedures associated with a laundromat business plan. She however has engaged business development experts to help her come up with a comprehensive financial analysis for the business. Often ask yourself “how much money do i need to open a laundromat”? Below is the financial analysis for Cleanspot.

Laundromat Business Plan - Startup cost

Services for Customers

Cleanspot is keen on offering a wide variety of laundry services for various types of customers; both residential and commercial. In line with the vision of starting a laundromat business plan that effectively meets customer expectations, the laundromat business plan intends to provide the following services.

  • Self-service washing services for customers
  • Dry cleaning services to cater for various items
  • Ironing and folding of clothes and various fabrics
  • Snack and coffee bar to provide refreshments for customers

Marketing Analysis of Laundromat Business

For the laundry machine for business plan to effectively penetrate the market and provide good services, a detailed market analysis was carried out. The aim of the analysis is to find out how to best implement this laundromat business plan in order to effectively reach out to potential customers.

The business has carefully studied the market, identified the opportunities and formulated a marketing strategy for driving success. More and more people are turning to professional laundry business plan providers for key services creating lucrative business opportunities.

5.1 Market Segmentation

Everybody is in need of laundry services business plan and for this reason, Cleanspot intends to serve a wide range of customers. Newport is a vibrant city with a huge population which offers a ready market for the business. Since the business is located in a busy street, there are numerous opportunities to explore. How to start a laundromat business plan has identified the following customer segments.

Laundromat Business Plan - Market Segmentation

5.1.1 Corporate Executives

Because of their busy lifestyles, the working class doesn’t have ample time do their own laundry. Alternatively, they need a well-equipped and modern laundry facility to do their laundry. Given the fact they earn an income, they’re a lucrative customer segment for Cleanspot because they are expected to generate the highest income revenue for the business. Laundromat business model intends to fully embrace technology and the highest standards of professionalism to attract working class professionals.

5.1.2 Middle Class Households

Households belonging to the middle class category regularly need professional laundry services. In this regard, a good number of customers seeking laundry services from Cleanspot will be come from many middle income households in the neighborhood. In most cases, a lot of laundry is done for households and therefore, the business intends to set up in a large, spacious and welcoming environment to boost revenue.

5.1.3 Business Owners

Just like residential customers, businesses too are in need of regular laundry cleaning services. In this laundromat business model , entrepreneurs have been identified as a lucrative customer segment with potential to generate impressive revenue for the business. In order to focus on key services, business owners opt to outsource their laundry needs to professionals.

5.1.4 Visitors

Newport and Jersey City receive several visitors both on holiday and business trips. Cleanspot hopes to tap into this market by offering quality self-laundry services to visitors looking for a good facility within the neighborhood.

5.1.5 Sport Clubs

Due to engaging in sports activities, sports gear gets dirty and therefore, needs to be cleaned. With numerous sports clubs around Newport, the business hopes to leverage on this revenue opportunity.

5.2 Business Target

Cleanspot plans to setup in superb and strategic location with access to a huge population in need of expert laundry business plan services. Using modern technology and best customer service practices, Cleanspot hopes to implement this laundromat business plan sample to achieve its goals. The business hopes to register an annual sales growth of between 15-20% in the first three years.

5.3 Product Pricing

Pricing of laundry business plan services will be done after extensive market research in order to come up with a competitive pricing structure.

Great service

Great service. Good turnaround time and quality work. Thanks!

In order to realize her goals, Samantha Clever has worked hand-in-hand with experts to formulate a sound marketing strategy for business plan that will drive business growth. The sales strategy for how to open Laundromat business  plan is explained below.

6.1 Competitive Analysis

Cleanspot plans to focus on rolling out a unique and topnotch service delivery package to ensure clients get the best value for their money. Even though there are other laundromat businesses, Cleanspot has identified areas to target in order to maximize revenue.

6.2 Sales Strategy

For Cleanspot to realize its goals, the following strategies have been identified to help the business gain market entry.

  • Organize a party to celebrate the opening of the Laundromat business plan in order to create awareness
  • Advertise Cleanspot on local media channels such as television, radio as well as local newspapers
  • Create a website for the business and maintain an active social media presence on major channels such as Facebook, Twitter and Instagram
  • Place signage and banners at strategic locations to let the public know about the business
  • Hire marketing experts to make the Laundromat a top choice for people looking for professional laundry services
  • Embrace direct mailing coupon marketing strategy
  • Maintain high standards of customer service to ensure all clients who visit the facility feel welcomed
  • Market the business using road shows around the neighborhood to create awareness about Cleanspot

6.3 Sales Forecast

In order to fully implement this laundromat business plan startup venture, a sales forecast is shown below to provide an insight into how the Cleanspot is expected to perform.

Laundromat Business Plan - Unit Sales

Personnel Plan

Cleanspot is focused on providing superb services in order to meet expectations. Before starting a business, it is important to ensure there is a good personnel plan in place. Laundromat business ideas should include conversations about staff structure and management.

7.1 Personnel Plan

The Laundromat business plan is owned by Samantha Clever who will also be the general manager of the business. The business intends to hire the following staff to work in the facility.

  • General Manager (Owner)
  • Assistant Manager
  • 2 Laundromat Assistants
  • 1 Snack Bar Attendant
  • 1 Marketing Executive
  • 1 Security Guard

Successful applicants will be trained in all aspects of the Laundromat to prepare them to serve customers.

7.2 Average Salaries

Cleanspot intends to pay its staff the following average annual salaries in the first three years of operation.

Financial Plan

Cleanspot has prepared a comprehensive financial plan that will show the financial status of a business and offer a path to success. How to start your own laundromat business plan  demands initial startup capital. In this case, Samantha Clever will use capital from her savings assisted by two investors. In addition, a bank loan for a business plan shall be secured to provide additional capital. Below is key financial data for Cleanspot Laundromat business plan.

8.1 Important Assumptions

Financial forecast for Cleanspot shall be based on the assumptions below.

8.2 Brake-even Analysis

Cleanspot Brake-even Analysis is indicated in the graph below.

Laundromat Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

Profit and Loss information for Cleanspot calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

Laundromat Business Plan - PROFIT MONTHLY

8.3.2 Yearly Profit

Laundromat Business Plan - PROFIT YEARLY

8.3.3 Monthly Gross Margin

Laundromat Business Plan - GROSS MARGIN MONTHLY

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Cleanspot Laundromat business plan is shown below.

Laundromat Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

Below is a summary of pro forma cash flow, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and subtotal cash received.

Laundromat Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

All tables in PDF

Cleanspot Business Ratios, Ratio Analysis and Business New Worth are indicated below.

Download Laundromat Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as pressure washing business plan , roofing company business plan , computer repair business plan , commercial window cleaning business plan , business plan for a junk removal , developing business plans for cleaning and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Starting a Coin Laundry Business

Starting a coin laundry

14 Jan Starting a Coin Laundry Business

No matter the state of the economy, people will always need clean clothes. As the years have passed, the coin-operated laundry industry has grown into a safe, social and convenient way to get those clean clothes. When you’re starting a coin laundry business, consider the costs, profits and other aspects of the industry to prepare yourself for success. Although starting a business may feel intimidating, researching is pivotal in preparing you to start a laundromat business.

How much does it cost to start a coin laundry?

How Much Does It Cost to Start a Coin Laundry?

Depending on the type of coin laundry business you start, it can be quite costly. Once you have a well-thought-out business plan, consider the equipment that needs to be purchased, including:

  • Commercial-strength washers and dryers
  • Coin machines
  • Laundry carts
  • Water heater system
  • Detergent or a detergent vending machine
  • Drain troughs ,   lint interceptors  and  lint baskets
  • Front desk or counter
  • Card machines
  • Tools for machine maintenance

On top of equipment costs, you will need to consider other fees necessary to operate like:

  • Space:  Rental or building space can take a large chunk of your startup budget. Keep in mind that the area needs to be large enough to house your equipment.
  • Permits and municipal fees :  Visit the city clerk to inquire about what permits are needed to open your coin-operated laundry business. Think about a business license, a health department license or wastewater fees and permits, and other municipal fees.
  • Utilities:  Your laundry business will have recurring monthly utility expenses for wastewater, rent, electricity and more depending on your location.
  • Optional extras :  Think about the additions that may separate you from your competitors. For example, will you add an area where people can relax while they wait for their laundry? Maybe you are considering just a TV? What about a cold drink vending machine? These are all optional accessories that can impact the cost of starting up your business. 

As you can see, starting up can require a sizable investment.  Budgeting between $200,000 to $1,000,000  may be a good guideline to begin with. The exact total will depend on what you want to do with your coin-operated laundry and what other services you want to offer. 

How Profitable Is a Laundromat?

A laundromat’s profitability involves numerous factors, like any business. The greatest thing we know about laundromats is that we still need our clothes cleaned no matter what state the economy is in. 

According to industry research, laundromats run at an approximately  95% success rate  and achieve a return on investment of 20%-35%. Another benefit to keep in mind is that you don’t have to stop at one self-service laundry business. Laundromats are a scalable business, and eventually, you could own a chain or franchise.

Some of the factors to consider when weighing whether your coin-operated laundry business will be successful include the following:

The Type of Laundromat You Choose to Open

The type of laundromat business you open can heavily influence the outcome of your success. Deciding between an off-site, fully self-serviced store or an on-site, fully managed laundromat can be a strong starting point: 

  • Self-service model:  Having a self-service setup can be a hassle-free business option. With this model, your location could heavily influence the longevity and success of your laundromat. The range of your services may also be limited, potentially impeding business growth.
  • Fully staffed model:  Having a full-service, on-site manager and staff can widen the range of services you offer and bring revenue streams in turn. Your services can be tailored to your customers’ needs and push your laundromat ahead of your competitors.

In addition to the type of laundromat you run, the amount of time, effort and investment you put into your business contributes to the outcome. 

Your Initial and Ongoing Investment Into Your Business

Ongoing expenses will factor into your budget throughout your journey as a business owner. Whether you start from scratch and build a laundromat, renovate an old laundromat building or rent completely new space, your business is always going to require upfront and ongoing running costs. 

Once you’ve decided the type and location of your business, you need to begin the material setup. Look for high-quality commercial equipment that is high-performance — it will contribute to the turnaround time of your laundry, the satisfaction of your customers, the quality of the service your machines give and more. Deciding to rent or buy your equipment is something you may want to consider when planning your initial investment. 

Although these are only two factors that play into how profitable your laundry business can be, understand that hard work, time, effort, investment and business type will be the foundation your business runs off.

Steps to start a coin operated laundry

Steps to Start a Coin Laundry Business

Let’s dive into the nine main steps to starting your coin-operated laundry business:

1. Research Everything

Gaining the  knowledge you need to start your business  begins with research. Understanding the industry and all the information needed to run a coin-operated laundromat can give you a solid foundation to make crucial business decisions.

Researching different topics like your target market, location, costs, types of equipment needed, laundromat type and more is the beginning phase. Adding market research to your business plan also provides potential investors or lenders a projection of where your business is set to grow. 

2. Write a Business Plan

All businesses can benefit from the  solid foundation of a great business plan . Think of your business plan as a guide to putting your preparations into action. Your plan will constantly change and evolve as your business changes. Your plan is a contributing factor to success as it allows you to keep track of your goals and progress and overcome obstacles.

Think about your mission statement and what the driving force behind your business will be. Highlight essential aspects like what exactly you will be doing, how you will do it and what you will need to get things done. This can help you communicate your vision and help people understand your business objectives.

If you are looking at funding your business, an investor or bank will require a business plan. Being an entrepreneur has its fair share of risks. Understanding the market your business plan is based on can help you leave less to chance and prepare for risks.

3. Consult With Contractors

After you have a business plan and find a space for your laundromat, you should consult with various contractors to determine if the space needs any renovations before you open. Having contractors inspect elements such as the HVAC system, plumbing, flooring and electrical can ensure your laundromat will be fully prepared for business and gives you time for renovations before opening. Inspecting these aspects of your space ahead of time can save you time and money down the road. 

4. Set up Your Legal Entity

You may require professional services to assist you in  forming a legal entity  to make sure you are legally compliant and competent. Here you will also name your business, making sure it is available and something your customers will understand. Some of the other setup requirements entail:

  • Setting up a business bank account
  • Securing business Insurance
  • Registering for taxes
  • Hiring an accountant to set up your business accounting

Setting up a legal entity isn’t as daunting as it seems. With proper guidance, you can be up and running fairly quickly.

5. Obtain Permits and Licenses

There are multiple  permits businesses need  to operate legally, and they can differ from towns and cities to states. Specifically, there are licenses that laundromat-specific companies need to obtain. Some of which include:

  • Sewer connection fees
  • Sewer and wastewater fees
  • Business licenses
  • Fire department permit
  • Construction permit, if you are renovating or building

Apply for these relevant permits and licenses as early on in your business planning as possible, just in case there are delays in the approval process. 

6. Obtain Insurance Coverage

Obtaining the right  insurance coverage can be critical  if you run into any issues, damage or accidents. For example, if you are planning to hire full-time staff members, the government requires you to have two compulsory insurance types:

  • Unemployment insurance:  If at no personal fault, unemployment insurance covers workers after they have lost their job. 
  • Workers’ compensation:  If a worker becomes ill or badly injured while on the job, this insurance coverage covers medical costs and has disability benefits.

Having other insurances like a good liability coverage and commercial property insurance can be invaluable if something out of your control happens. 

7. Select a Marketing Strategy

A  marketing plan  is one of the most essential tools you can use to plan how potential customers will see your business. Ultimately, without customers — you have no business. Remember that setting up your brand to be unique and enticing is the first step to attracting your target market. 

Consider how you will approach your customers, what advertising platforms you will use and what your logo, website, shop design, signs, business name and business cards will look like. All these components make up a successful marketing strategy. Outsourcing professionals to assist you with a marketing strategy may give your brand the unique showcase it needs. Marketing and brand management professionals know precisely how to assist you in spreading the word about your business.

8. Employ Staff Members

If you have decided on a fully serviced coin-operated laundry business, you will need to hire staff members to help run your business. These staff members could include laundry service employees who can wash, iron and pack laundry baskets, cleaning staff and maintenance staff for your equipment. Remember that staff member salaries or wages will need to be accounted for in your business plan and ongoing costs. 

9. Buy Your Equipment

As a business owner, choosing between renting or buying your own equipment can be a tough decision. If you have purchased an existing laundromat, you may have all the equipment included. The machines may just require a service before they are good to go. But if you are starting from scratch, securing equipment will be a significant expense in opening your business. 

For a laundromat to run efficiently, you will need to buy high-quality commercial equipment, which can be costly. Buying equipment is one part of the process, and ensuring you have the necessary service plans or warranties in place is also essential. For example, having commercial laundry solutions in place is a great way to mitigate any future issues.

Choosing coin laundry equipment

Choosing Coin Laundry Equipment

Choosing your coin laundry equipment is important, especially if you’re unsure which equipment may be most beneficial. This is why completing thorough research is often necessary in the beginning phases of your coin-operated laundry to ensure your equipment remains a valuable investment for years to come. 

Ultimately, you want to provide your customer the quickest service at a low running cost. The right  commercial laundry solutions  vary based on what your facilities can accommodate. Some aspects to consider include:

  • Check out online reviews for businesses and  commercial laundry solutions the industry trusts . With a reliable equipment partner, you can have peace of mind you’ll secure trustworthy products and services.
  • Do your research on which equipment will be best suited for your business. There is an array of products to choose from, so researching technical language regarding washers and dryers can help you understand what features and specifications you need.
  • Check if the company you are buying from offers installation,  parts and services . Having a one-stop shop for all your needs can help you get repairs, equipment and parts quickly. 
  • Choose a provider you can build a long-term relationship with. This offers security and ensures you’ll always have someone to call when you need advice or service.
  • Look for trained technicians who know what they are doing. An investment like commercial washers and dryers should be protected with expertise from trained professionals.
  • Consider other equipment you may want to purchase, like dry cleaning equipment. Dry cleaning equipment can be expensive to purchase, and sometimes having it outsourced can cut down costs. 
  • Check time and running costs of the equipment. Sometimes we believe buying cheaper equipment will save the bank now, but we don’t realize that investing in high-quality equipment can save costs later on.
  • Consider buying energy-saving and water-efficient machines to reduce your laundromat’s running costs. 

Having another service provider you can count on when your machines go down is extremely valuable. Ensuring you have done your homework will help you know how to schedule and stay on top of any preventive maintenance and services down the road. Buying your equipment is an integral investment to your business. Therefore, thinking through each point above is imperative to choosing the right equipment for your laundromat. 

Consult with H-M Company for laundry equipment

Commercial Laundry Drain Troughs

There is a lot to consider when you’re starting a coin laundry business. Finding the right equipment is important to make your laundromat a success. While washing machines and dryers are obvious necessary pieces of equipment, remember that drain troughs and lint baskets are crucial as well.  H-M Company drain troughs  can help reduce and limit plumbing problems and help to create a more pleasant laundromat environment. 

Getting in touch with the right professionals who can offer commercial laundry solutions and services makes your journey that much easier.  Contact an industry leader, H-M Company , for proven laundry equipment, related accessories and service today!

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COMMENTS

  1. Coin Laundry Business Plan [Sample Template]

    10. Sales Forecast. The profits you can expect to generate from a coin operated laundromat vary depending on the size, efficiency and popularity of each business. According to the Coin Laundry Association, the cash flow of laundromats is typically in the range of $15,000 and $300,000 per year.

  2. Laundromat Business Plan Template (2024)

    BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. ... Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

  3. How To Start a Laundromat: Costs and Pro Tips

    Industrial dryers: $900 - $4,000 depending on size, and top-load versus front-load. Card system (if you are going to offer credit card payments): Wide range, averaging around $15k if you're adding ...

  4. How to Start a Coin Laundromat Business: Investment Guide

    This section of your business plan will take into consideration start-up costs and expected business expenses like equipment, utilities, renovations, licensing and permits, and supplies. Consulting a coin laundry lender or business advisor can assist you in refining this model. Read more: A Step-by-Step Guide to Starting a Successful Laundry ...

  5. Laundromat Business Plan Example

    Universal Laundromat is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship. Our Mission: To provide convenient, clean, and friendly ...

  6. Laundromat Business Plan: Guide & Template (2024)

    According to IBIS World, the Laundromat industry is reported to be a 6 billion dollar market in 2023, with 19,375+ operating laundry businesses employing over 52960 employees in the United States. Although a slight downturn in recent times, the coin-operated laundry market is expected to grow at a compound annual growth rate (CAGR) of 9.4%.

  7. How to Write a Laundromat Business Plan + Example Templates

    So the location of your laundromat is a significant determinant of its potential success, and should be a focal point in your business plan. A strategic location can drive high foot traffic, increase visibility, and ultimately boost revenue. Your selected location should ideally be in an area with a high density of potential customers.

  8. Master the Art of Coin Laundry: 9 Steps to a Winning Business Plan!

    Define Target Market. Defining your target market is an essential step in developing a successful business plan for your coin laundry. By identifying your target market, you can tailor your services and marketing efforts to effectively reach and attract your desired customers. 1. Conduct market research.

  9. A Beginner's Guide to Starting a Coin Operated Laundry Business

    Single out the equipment needed to start a laundry business. Opt for high-quality commercial laundry appliances such as LG and Maytag washing machines. Essential laundering equipment includes washers, dryers, pressing machines, steamers, and steam boilers. 4. Draft a maintenance plan for the business.

  10. Laundromat Business Plan Template & Guide [Updated 2024]

    Laundromat Business Plan Template. Written by Dave Lavinsky. Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning.

  11. How To Start A Coin Laundry Business • Srive Blog

    To start a coin laundry business, one must develop a comprehensive business plan that includes a strategic location choice, a detailed feasibility study, budget planning for machinery and operations, license acquisitions, and initiating effective marketing strategies.

  12. Laundromat Business Plan Template [Updated 2024]

    The sample laundry business plan below provides an outline of the key sections to include in your plan. I. Executive Summary. ... All American Laundry Business offers coin-operated laundry services. Its services include: Coin-operated washers & dryers, dry cleaning and wash and fold services. Their main clientele includes multifamily housing ...

  13. How to Start a $24K/Month Laundromat Business (2024)

    Step 5: Name your business. Jeff says "Coin Laundry" is "boring but descriptive.". Here's some better advice. Load what you do into the name of your laundry business. Both Rosie Wash Express Laundry and Ferndale Laundry include the word "laundry.". Try a laundromat name generator here.

  14. PDF Free Version of Growthinks Laundromat Business Plan Template

    Sample from Growthink's Ultimate Laundromat Business Plan Template: The following laundromats are located within a 5-mile radius of [Company Name], thus providing either direct or indirect competition for customers: Blue Cascade Laundromat Blue Cascade Laundromat provides coin operated laundry facilities, as well as wash and fold

  15. Is The Coin Laundry Business Right For You?

    2. Time Dedicated To Your Coin Laundry Business. The weekly hours you dedicate to running your coin laundry business will depend on the type of store you plan to open and the number of staff you plan to hire. Less Time On-Site: Own An Unattended Laundromat. The unstaffed store, as the name suggests, requires fewer on-site hours.

  16. Laundry Shop Business Plan: Complete Guide

    In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary. The executive summary is one of the most important elements of your laundry shop ...

  17. Laundry Business Plan: The Ultimate Guide

    Laundry Business Plan: The Ultimate Guide. Laundry Business Plan: The Ultimate Guide. February 23, 2024. Surviving in the laundry business is akin to crossing the Sahara with only a water bottle- hopeful, but rarely successful. Indeed, an alarming 90% of laundry enterprises wither before they bloom. What makes this grim statistic less daunting ...

  18. How to Start a Coin-Operated Laundry Business

    Mentioned below are a few things you have to do to get going with your coin-operated laundry business. 1. Layout a Budget. The first thing you will need to do is consider how much you will have to invest in your laundry business and the other associated costs. Draft a budget that involves the cost of the place, cost of operations, and other ...

  19. How to Start a Coin-Operated Laundry Business

    To create a financial plan that is viable in the long term, carefully evaluate your costs and your expected revenue. Then, create a detailed and feasible budget. Create a solid plan for marketing, maintenance, repairs, etc. If you want to run a successful laundromat, you will need to form a complete plan before you begin.

  20. Laundromat Business Plan Sample [2024 Updated]

    In line with the vision of starting a laundromat business plan that effectively meets customer expectations, the laundromat business plan intends to provide the following services. Self-service washing services for customers. Dry cleaning services to cater for various items. Ironing and folding of clothes and various fabrics.

  21. H-M Company Drain Troughs

    As you can see, starting up can require a sizable investment. Budgeting between $200,000 to $1,000,000 may be a good guideline to begin with. The exact total will depend on what you want to do with your coin-operated laundry and what other services you want to offer.

  22. Starting a Coinless Laundry Business: An In-Depth Guide for Entrepreneurs

    The coin-operated laundromat industry has declined in recent years as more apartment buildings provide in-unit laundry machines. However, for entrepreneurs interested in launching a laundry business, the coinless or cardless model is gaining popularity by enhancing convenience. This comprehensive guide covers how to start a profitable unattended laundromat business in today's market ...