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Speech Writing

Introduction Speech

Introduction Speech - A Step-by-Step Guide & Examples

11 min read

What is an Introduction Speech?

An introduction speech, or introductory address, is a brief presentation at the beginning of an event or public speaking engagement. Its primary purpose is to establish a connection with the audience and to introduce yourself or the main speaker.

This type of speech is commonly used in a variety of situations, including:

Public Speaking: When you step onto a stage to address a large crowd, you start with an introduction to establish your presence and engage the audience.
Networking Events: When meeting new people in professional or social settings, an effective introduction speech can help you make a memorable first impression.
Formal Gatherings: From weddings to conferences, introductions set the tone for the event and create a warm and welcoming atmosphere.

In other words, an introduction speech is simply a way to introduce yourself to a crowd of people.

How to Write an Introduction Speech?

Before you can just go and deliver your speech, you need to prepare for it. Writing a speech helps you organize your ideas and prepare your speech effectively.

Here is how to introduce yourself in a speech.

Know Your Audience

Understanding your audience is crucial. Consider their interests, backgrounds, and expectations to tailor your introduction accordingly.

For instance, the audience members could be your colleagues, new classmates, or various guests depending on the occasion. Understanding your audience will help you decide what they are expecting from you as a speaker.

Start with a Hook

Begin with a captivating opening line that grabs your audience's attention. This could be a surprising fact, a relevant quote, or a thought-provoking question about yourself or the occasion.

Introduce Yourself

Introduce yourself to the audience. State your name, occupation, or other details relevant to the occasion. You should mention the reason for your speech clearly. It will build your credibility and give the readers reasons to stay with you and read your speech.

Keep It Concise

So how long is an introduction speech?

Introduction speeches should be brief and to the point. Aim for around 1-2 minutes in most cases. Avoid overloading the introduction with excessive details.

Highlight Key Points

Mention the most important information that establishes the speaker's credibility or your own qualifications. Write down any relevant achievements, expertise, or credentials to include in your speech. Encourage the audience to connect with you using relatable anecdotes or common interests.

Rehearse and Edit

Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful.

Tailor for the Occasion

Adjust the tone and content of your introduction speech to match the formality and purpose of the event. What works for a business conference may not be suitable for a casual gathering.

Introduction Speech Outline

To assist you in creating a structured and effective introduction speech, here's a simple outline that you can follow:

Here is an example outline for a self-introduction speech.

Outline for Self-Introduction Speech

7 Ways to Open an Introduction Speech

You can start your introduction speech as most people do:

“Hello everyone, my name is _____. I will talk about _____. Thank you so much for having me. So first of all _______”

However, this is the fastest way to make your audience lose interest. Instead, you should start by captivating your audience’s interest. Here are 7 ways to do that:

Quote

Start with a thought-provoking quote that relates to your topic or the occasion. E.g. "Mahatma Gandhi once said, 'You must be the change you want to see in the world."

Anecdote or Story

Begin with a brief, relevant anecdote or story that draws the audience in. It could be a story about yourself or any catchy anecdote to begin the flow of your speech.

Pose a rhetorical question to engage the audience's curiosity and involvement. For example, "Have you ever wondered what it would be like to travel back in time, to experience a moment in history?”

Statistic or Fact

Share a surprising statistic or interesting fact that underscores the significance of your speech. E.g. “Did you know that as of today, over 60% of the world's population has access to the internet?”

“What If” Scenario

Paint a vivid "What if" scenario that relates to your topic, sparking the audience's imagination and curiosity. For example, "What if I told you that a single decision today could change the course of your life forever?"

Ignite Imagination

Encourage the audience to envision a scenario related to your topic. For instance, "Imagine a world where clean energy powers everything around us, reducing our carbon footprint to almost zero."

Start your introduction speech with a moment of silence, allowing the audience to focus and anticipate your message. This can be especially powerful in creating a sense of suspense and intrigue.

Introduction Speech Example

To help you understand how to put these ideas into practice, here are the introduction speech examples for different scenarios.

Introduction Speech Writing Sample

Short Introduction Speech Sample

Self Introduction Speech for College Students

Introduction Speech about Yourself

Student Presentation Introduction Speech Script

Teacher Introduction Speech

New Employee Self Introduction Speech

Introduction Speech for Chief Guest

Moreover, here is a video example of a self introduction. Watch it to understand how you should deliver your speech:

Want to read examples for other kinds of speeches? Find the best speeches at our blog about speech examples !

Introduction Speech Ideas

So now that you’ve understood what an introduction speech is, you may want to write one of your own. So what should you talk about?

The following are some ideas to start an introduction speech for a presentation, meeting, or social gathering in an engaging way.

Personal Story: Share a brief personal story or an experience that has shaped you, introducing yourself on a deeper level.
Professional Background: Introduce yourself by highlighting your professional background, including your career achievements and expertise.
Hobby or Passion: Discuss a hobby or passion that you're enthusiastic about, offering insights into your interests and what drives you.
Volunteer Work: Introduce yourself by discussing your involvement in volunteer work or community service, demonstrating your commitment to making a difference.
Travel Adventures: Share anecdotes from your travel adventures, giving the audience a glimpse into your love for exploring new places and cultures.
Books or Literature: Provide an introduction related to a favorite book, author, or literary work, revealing your literary interests.
Achievements and Milestones: Highlight significant achievements and milestones in your life or career to introduce yourself with an impressive track record.
Cultural Heritage: Explore your cultural heritage and its influence on your identity, fostering a sense of cultural understanding.
Social or Environmental Cause: Discuss your dedication to a particular social or environmental cause, inviting the audience to join you in your mission.
Future Aspirations: Share your future goals and aspirations, offering a glimpse into what you hope to achieve in your personal or professional life.

You can deliver engaging speeches on all kinds of topics. Here is a list of entertaining speech topics to get inspiration.

Tips for Delivering the Best Introduction Speech

Here are some tips for you to write a perfect introduction speech in no time.

Now that you know how to write an effective introduction speech, let's focus on the delivery. The way you present your introduction is just as important as the content itself.

Here are some valuable tips to ensure you deliver a better introduction speech:

Maintain Eye Contact

Make eye contact with the audience to establish a connection. This shows confidence and engages your listeners.

Use Appropriate Body Language

Your body language should convey confidence and warmth. Stand or sit up straight, use open gestures, and avoid fidgeting.

Mind Your Pace

Speak at a moderate pace, avoiding rapid speech. A well-paced speech is easier to follow and more engaging.

Avoid Filler Words

Minimize the use of filler words such as "um," "uh," and "like." They can be distracting and detract from your message.

Be Enthusiastic

Convey enthusiasm about the topic or the speaker. Your energy can be contagious and inspire the audience's interest.

Practice, Practice, Practice

Rehearse your speech multiple times. Practice in front of a mirror, record yourself, or seek feedback from others.

Be Mindful of Time

Stay within the allocated time for your introduction. Going too long can make your speech too boring for the audience.

Engage the Audience

Encourage the audience's participation. You could do that by asking rhetorical questions, involving them in a brief activity, or sharing relatable anecdotes.

Mistakes to Avoid in an Introduction Speech

While crafting and delivering an introduction speech, it's important to be aware of common pitfalls that can diminish its effectiveness. Avoiding these mistakes will help you create a more engaging and memorable introduction.

Here are some key mistakes to steer clear of:

Rambling On

One of the most common mistakes is making the introduction too long. Keep it concise and to the point. The purpose is to set the stage, not steal the spotlight.

Lack of Preparation

Failing to prepare adequately can lead to stumbling, awkward pauses, or losing your train of thought. Rehearse your introduction to build confidence.

Using Jargon or Complex Language

Avoid using technical jargon or complex language that may confuse the audience. Your introduction should be easily understood by everyone.

Being Too Generic

A generic or uninspiring introduction can set a lackluster tone. Ensure your introduction is tailored to the event and speaker, making it more engaging.

Using Inappropriate Humor

Be cautious with humor, as it can easily backfire. Avoid inappropriate or potentially offensive jokes that could alienate the audience.

Not Tailoring to the Occasion

An introduction should be tailored to the specific event's formality and purpose. A one-size-fits-all approach may not work in all situations.

To Conclude,

An introduction speech is more than just a formality. It's an opportunity to engage, inspire, and connect with your audience in a meaningful way.

With the help of this blog, you're well-equipped to shine in various contexts. So, step onto that stage, speak confidently, and captivate your audience from the very first word.

Moreover, you’re not alone in your journey to becoming a confident introducer. If you ever need assistance in preparing your speech, let the experts help you out.

MyPerfectWords.com offers a reputable essay writing service with experienced professionals who can craft tailored introductions, ensuring your speech makes a lasting impact.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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8 Effective Introductions and Powerful Conclusions

Learning objectives.

Identify the functions of introductions and conclusions.
Understand the key parts of an introduction and a conclusion.
Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech. Imagine the first day of a semester long class. You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester. The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it. However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together. As with all aspects of a speech, these may change based on your audience, circumstance, and topic. But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

Topic and purpose of the speech
Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience. This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject. More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech. While not a complete list, these are some of the most common forms of attention-getters:

Reference to Current Events
Historical Reference
Startling Fact
Rhetorical Question
Hypothetical Situation
Demonstration
Personal Reference
Reference to Audience
Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing. Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing. You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction. This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come. It is difficult to introduce something that you haven’t made yet. This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion. For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech. While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience. The repetitive nature can also help aid in remembering your speech and topic. However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

Clearly identify why an audience should listen to a speaker.
Discuss how you can build your credibility during a speech.
Understand how to write a clear thesis statement.
Design an effective preview of your speech’s content for your audience.

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

“Today, I want to discuss academic cheating.” (weak example)
“Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 “Finding a Purpose and Selecting a Topic” .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 “Thesis Checklist”

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
An effective preview identifies the specific main points that will be present in the speech body.
Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

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How to write a speech introduction

12 of the best attention getters to start a speech

By: Susan Dugdale | Last modified: 01-12-2023

The audience settles in their seats. The lights dim. You walk out to the center of the stage. You pause, take a deep breath, open your mouth and begin.

What you say over the next 30 seconds to introduce your speech or presentation is crucial.

That's how much time you have to make a positive impression on your audience. In it they will decide whether or not you have anything relevant or useful to say. Those first impressions count!

So how do you write an effective speech introduction to grab and hold their attention?

Begin by finding out how to choose the right opener.

What's on this page:

how to choose the right opener for your speech

12 of the very best ways to start a speech

3. What if?

5. Key fact

7. Rhetorical

9. Headlines

10. History

11. Challenge

Retro Label: 12 ways to hook an audience.

How to choose the right opener for your speech

The better way to make your choice of opener is after you have carefully considered who you are talking to and why you're talking to them.

One size does not fit all. Different audiences will respond differently. If you are giving the same speech multiple times think about what you may need to change to fit.

To work well your opening needs to be aligned with:

the type of speech you're giving
your main purpose for giving it
your target audience and,
their interests or needs

Both the hook * to catch their attention and your topic must be relevant to them. Unless they're a captive audience, they've come freely to listen to you and they're expecting something of value from you.

How are you going to let them know they're in the right place? Why should they listen? What are they going to get or gain through listening?

Out of all the different ways to open, what attention getter is absolutely the best way?

The only way I know to work out what is best is to go through each of them, and as you do, consider your audience. Make a short list of those you think might work then try them out before making your final choice.

* hook – an opening statement that immediately captures the audience's attention just like a well baited hook on a fishing line catches a fish.

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1. Use imagination to create mind pictures

Ask the audience to use their imagination. Get them to build evocative compelling images in their minds. Make them large. Add vibrant color, sound and movement.

For example:

“Let's take a break. Make yourself comfortable. Now close your eyes for a moment. Take a deep breath, and you're there, in the place where you feel the most at ease, the place where all the tensions, all the demands of your normal everyday life disappear. Look around you. See it. Feel it. It's so good, it's perfect."

“Close your eyes. Take a deep breath and a moment to picture in your mind the people dearest to you, the people you feel you could not live without. Now when did you talk to them, or spend real time with them last?"

2. Use an item to build a connection

Choose an image or an object related to your speech, for instance a pair of shoes, to trigger interest and build a connection.

For example, if I were giving a speech on the lives of upper-middle class 19th century women I could open by holding up a pair of ornately decorated kid leather pumps.

“What's the name of the young woman who wore these? Listen. Can you hear the rustle of her silk skirts? And hear her heart beat bom-biddy-bom as the beau of the ball stepped her way? Would he, or wouldn't he ask her to dance?”

3. Ask a 'What if...?' rhetorical question

'What if...?' invites an audience to consider the possibilities of something becoming real. They can be positive somethings or negative, trivial or something that would have a significant impact if it came to pass.

The power of a 'what if...?' rhetorical question as an opener lies in the potency of the images and feelings it triggers. A well-chosen 'what if...?' will immediately have an audience wanting to hear the rest of your speech.

"What if we don't find a way to successfully manage climate change?"
"What if we really did solve the affordable housing crisis?"
"What if questions of race and color ceased to matter?"
"What if medicines were freely available to everybody who needed them?"
"What if the person sitting next to you turned, looked into your eyes and said they loved you? Truly. Madly. Deeply."

4. Try a quotation from someone who's impacted your life in some way

To be effective a quotation doesn't have to be the clever quip or snippet of enduring wisdom: a famous quote from a well known person. It's origin could be personal, something someone important in your life said that's remained with you.

For example, my Mother answered all initial wails of outrage, pain or hurt from any of her five children with a command. "Breathe!" That was repeated, interwoven with encouraging asides, until whoever it was, was able to talk clearly and be understood. "It's OK.", she'd say. "Breathe. Come on. You can do it. Breathe. That's it. Keep going. Good."

Or I could use this line from one of my high school reports which read, "...with further maturity she should do well." (Thank you Mr Phillips. Your prediction was right on target.)

Or this from our son aged four as he watched me getting ready for another day of teaching: "When I grow up I'm going to wear pretty dresses and go to school just like you."

5. Use an interesting key fact

Choose an interesting key fact as an attention getting device: one of the most rarely known, or a shocking statistic from the body of your speech to open with.

For example: "Take a guess at what the most powerful and frequently used word is in the English language?

It's not one of those usually thought of candidates. Love? No. Money? Nope. Neither is it any member of your family... Mum, Dad, brother, sister, son, or daughter.

It's a three letter word, so common it's overlooked and taken for granted. 'The'. It's the humble 'the'."

(For more see this BBC article: Is this the most powerful word in the English language?

Or: "Between 2020/21 and 2021/2022, Americans consumed about 11 million metric tons of sugar, up from about 10 million metric tons in 2009/2010. Can you even begin to imagine the size of that sweet white mountain?"

(For more see: US sugar consumption statistics )

6. Share personal stories

Share a personal story related to your specific topic as the beginning of a speech. Done well, it lets the audience know you understand their situation and helps establish your credibility: your right to talk on the subject.

As an example here's the opening of a speech I gave about the impact of suicide on families and friends:

“One fine Spring day I biked home from school and found a policemen guarding our backdoor. Through it came sounds I'll never forget: my quiet Mother screaming. He said, "You can't go in."

I kicked him in the shins and did. It was the 15th of September, three days before my thirteenth birthday and my father was dead. Killed by his own hand. Suicide.”

(If you want to find out more about the speech and read it, it's here: After they're gone . It's an example persuasive speech using the five steps of Monroe's Motivated Sequence.)

7. Rhetorical questions

These are questions that although they are asked, they're never really intended to be answered by anyone other than the person asking them. * Their principal function is to act as a segue, or lead in, to what the person intends to say next. For instance, the first main point of your introduction.

Examples: "What if I were to say to you that there was no such thing as public speaking fear?"

"What do you think the main benefits of being able to speak up in public are?"

* Although there's bound to be someone in your audience who will. Be ready for them, and move on.

8. An empathetic question, aligning yourself with the audience and eliciting a response

These questions bring speaker and audience together, establishing a common ground, a mutual understanding, which is an effective way to ease into a speech. If your question 'works' you'll see heads nodding in agreement.

"Have you ever experienced the butterflies in your stomach turning into a herd of rampaging elephants, just before you step up to give your presentation?"
"Have you ever wanted a good day to never end?"
"How often have you 'lost' your car in the supermarket car park?"
"How often have you ever wanted to shout, NO? You want me to prepare a new presentation by tomorrow? NO. You want me to stay late, again? NO."

9. It's in the news

Take headlines from what's trending in media you know the audience will be familiar with and see.

Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is.

For example: "'Death toll soars to 76 in Florida after Hurricane Ian demolished entire communities.' 'Noru became a super typhoon in 6 hours. Scientists say powerful storms are becoming harder to forecast.' 'Hurricane Orlene strengthens into Category 4 storm as it heads toward western Mexico.'

Three front page headlines from CNN just today. Climate change. Let's do what we can."

10. This day in history

If you're giving a speech to celebrate a special birthday or an anniversary, consider using several carefully selected events that occurred on the same day as a speech opening. They could be either funny or serious, depending on the specific purpose of your speech. They're a great way to place the person in a much wider context and often with exalted company.

For example: "What do the 1863 National Thanksgiving Day proclamation by President Abraham Lincoln, National Boyfriend Day, and Gwen Stefani have in common with Joe? Yes, the 3rd of October! It's a great date made better by being Joe's birthday. And we say Gwen is truly privileged to have the same one as him."

11. Issue a challenge

Let the audience know first thing, at the beginning of the speech, what action you expect they'll be able to take by the time your presentation is complete. Then when you come to the final points, repeat the call to action, or challenge, as part of your closing statement.

For example: "I've a challenge for you. That's to sign up for our public speaking course. Right now you may not see yourself doing that. Public speaking? Me? I'd rather have a root canal done, without painkillers. However, by the end of the presentation...well, let's see. There's a first time for everything!"

Use a startling statement, a fact, or a series of facts, to jolt the audience into paying attention.

"Covid. We've had 1.06 million of us die in the US, so far. Today there are nearly 60,00 new cases. More mothers, fathers, friends, colleagues, children – people. People ill. People who might die. So why have we stopped wearing masks?"

For more: Google: Covid stats US

Other speech writing resources

how to end a speech effectively : explanations with examples showing how to close a speech with impact
how to write a speech : a detailed guide with examples covering audience analysis, planning, writing oral language, transitions, how to use an outline...

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Make A Speech Introduction That Grabs Audience Attention

The speech introduction is the first part of a speech and the first opportunity to grab the audience’s attention. The speaker should state the topic, make it relatable to the audience, establish credibility and preview the main points. You should write or finalize your introduction at the end so that it reflects what you actually said.

Listen up, audience!

No matter whether you are giving an informative speech to enlighten an audience about a certain topic or a persuasive speech aims to convince the crowd to adopt a particular viewpoint. But whichever type of speech you’re writing or delivering, one thing is true: You must create an attention-grabbing speech introduction.

Table of Contents

What Is The Best Way To Start A Speech?

Whether in speech writing or public speaking, the role of a good intro cannot be understated. It is your best chance to captivate your audience’s attention and entice them to be with you until the rest of your speech.

It’s also your opportunity to introduce the topic and thesis statement and set up the points you’ll discuss later. So, keep in mind that you emphasize the relevance of your subject matter to the audience and contextualize it properly.

These are some of the best ways to make a compelling introduction speech.

State a quote or use a historical event reference. Analyze your target audience and look for a powerful quote from a relevant figure or a historical event that will resonate with listeners and relate it to your topic. A notable quotation can immediately establish a strong connection. On the other hand, an important event will help you illustrate your point or paint a scenario better.
Share a personal story. Sometimes, you don’t have to search far and wide to demonstrate a point. You can tap into your personal experience and share something about yourself. Generally, audience members enjoy hearing stories as they pique their interest and get a glimpse of who the speaker is. Your anecdotes will also make you more human and accessible.
Start with an “Imagine” or “What if?” scenario. Want to make your audience engaged? Let their imagination run. In many speeches over the years, some of the most successful ones used this technique. Speakers transport the audience to the future or a scenario wherein their proposed idea or belief reigns. For example, “What if we live in a world where everyone can access healthcare?”
Count on a video or any other visual aids. If you’re a public speaker keen to use technology, you may also want to commence your speech with visual aids. For instance, you can show a pre-prepared video to draw the crowd’s attention right before you speak. If you’re talking about hunger and food security, you can show footage of how such issues take a toll in many third-world countries.
Tell surprising statistics. One of the most effective ways to shock — and, ultimately, grab your audience’s attention is by telling real, hard facts. If you’re looking for a good attention-getter, you can rely on surprising statistics about your topic. For instance, if your topic is bullying, you can mention that in the US, around 3 million students are victims of bullying.
Ask the audience a question. Another way to hook your audience is by asking them a question. It can be a direct one (e.g., “Who among here are…” then ask for a show of hands). It can also be a rhetorical question (e.g., “What is the meaning of life?”). The key is interacting with the crowd to get their attention and effectively introducing your subject matter.

Liven up speech introduction with a quote

What Should You Include In the Introduction?

When you look at intro samples and templates on the web, you’ll find that effective speech introductions contain key elements. And one of the most important is your attention-grabber, which will compel your audience to listen to your speech and narrative.

You must also introduce your speech topic and indicate why it matters to your audience. You should also share something about yourself, especially your credibility, to discuss a particular subject matter.

Once you’ve laid out these foundations, state your central idea or thesis statement. Tell the audience members the point of view you want them to adopt, and give them a preview of the main points you’re discussing if you’re giving a persuasive speech. If you’re writing or delivering an informative one, you can provide them with a brief speech outline or the key points you’ll touch upon throughout the body of the speech.

What Are The Best Lines To Introduce A Speech?

One of the most common public speaking tips you’ll encounter is to have a good introduction. To help you capture the audience’s attention, here are some ideas you can use in your speech.

A famous quote (For example, “Innovation distinguishes between a leader and a follower” by Steve Jobs)
A song lyric (“Imagine there’s no countries/ It isn’t hard to do/ Nothing to kill or die for/ And no religion, too,” from “Imagine by John Lennon)
A line from a poem (“You may write me down in history With your bitter, twisted lies, You may trod me in the very dirt But still, like dust, I’ll rise,” from “Still I Rise” by Maya Angelou)
A line from a movie (“Greed, for a lack of a better word, is good,” from “Wall Street”)
Reference to a historical event (“Two hundred years ago, one of the most important proclamations was made. Through the Emancipation Proclamation issued by President Abraham Lincoln, the enslaved Black people were given freedom.”
Reference to a notable figure (“Stan Lee, the man behind iconic Marvel characters, was hired as an editorial assistant at a comics company after graduating high school.”).
A bold statement (“Prostitution must be legalized.”)
A serious statement (“Climate change is a pressing issue.”)
A humorous line (“Don’t underestimate me. That’s the job of my mom.”)
A shocking statistic (“If you’re consuming too much fast food and baked goods, did you know that you are 51% more likely to be depressed?”)
A direct question (“Who among here plays violent video games?”)
A rhetorical question (“Is there a more powerful feeling than love?”)
A personal story (“Back when I was a fresh college graduate, I busied myself applying to the top multi-national companies.”)
An anecdote (“Long ago, there was a man — an old but healthy man — who dared climb Mount Everest. He was 80, and he succeeded.”)
A what-if scenario (“What if there were no poor people?”)

How Do You Introduce Yourself In A Speech?

Whether you’re a first-time speaker or a veteran, how you approach introducing yourself in a speech is important in establishing your credibility. To avoid getting called boring, you might want to shy away from the usual “Hi, everyone. I’m (your name). I (your credentials), and today I will be talking about (points of the speech).”

Usually, someone else may have given your name and background. This gives you the liberty to begin your speech more interestingly.

You can start by stating any of the introduction lines listed above, then transition to why listening to you will matter to them. For example, if you’re talking about mental health and depression, you can follow up a surprising statistic with something like, “I know because I was a part of that statistic. Now, I’ve studied to become a therapist myself.”

To further create an air of authority, you must be mindful of your body language (taking a deep breath before speaking can help you shake off your nervousness and tension). Additionally, you must make eye contact and speak words clearly.

How Do You Introduce A Speaker?

Now, if you’re tasked to introduce the one who will deliver the speech, it’s your responsibility to set the right atmosphere and build excitement.

One of the first things to do is know how to pronounce the speaker’s name and ensure that what you’ll say about the speaker’s credibility is factual. Since you’re only introducing the speaker, keep things simple and concise. If you want to enrich your introduction, you can ask the speaker what they want to be highlighted (Do they have a new book? Which prestigious groups are they affiliated with?).

Like what the speaker would do, you must also make eye contact to engage the audience. Practice and have a run-through before you take the stage to guarantee a smooth delivery.

What Is An Example Of A Speech Introduction?

Speakers and speech writers know how challenging it is to grab an audience’s attention. Here’s a good example of an introductory speech that uses statistics. This is from English restaurateur Jamie Oliver who delivered a TED Talk about food:

“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.

My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England, and for the last seven years, I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education.”

What Is The Introduction For A Speech On Bully

Looking for inspiration for a good introduction where your topic is bullying? Check out this sample intro from actress and UNICEF Goodwill Ambassador Millie Bobby Brown during World Children’s Day in 2019:

“In world capitals — in buildings like this — adults talk about children’s rights. But today, young people don’t want to be talked about. They want to do the talking.

Millions of people responded to UNICEF surveys and petitions about what the Convention on the Rights of the Child meant to them. In the words of one young person: ‘Be an active voice. Don’t let things go unnoticed. So today, I want to talk about an issue that is very personal to me. Something that so often goes unnoticed — but causes real suffering. Bullying.”

What Are Some Other Examples Of Speech Introductions?

Below are some more speech introduction examples you can take inspiration from.

“Three things I learned while my plane crashed” by Ric Elias : “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary. Well, I had a unique seat that day. I was sitting in 1D.”
“How to find and do work you love” by Scott Dinsmore : “8 years ago, I got the worst career advice of my life.”

“How great leaders inspire action” by Simon Sinek : “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

How to make a speech introduction that grabs the attention?

Filed under: Public speaking articles , Public speaking tips and tricks , Speaking tips , Speech delivery , Speech preparation

A speech introduction plays a big role in how well you manage to grab attention. The problem is that the majority of introductions lead the listeners to believe that the presentation is utter crap. If the beginning of your speech is dubious, your listeners will be frustrated.

So, what is a good speech introduction? A good speech introduction draws the audience’s attention to you, raises interest and tells the listeners that something exciting is coming.

But if your prelude leaves the listeners thinking, „Meh?“, you’ll find yourself in a difficult situation. Therefore in today’s blog post I will tell you everything you should know about how to make a speech introduction that grabs attention.

Table of Contents

What are the main objectives of a speech introduction?

The regular speaker has only two objectives:

„I have to get it done somehow .” Note that the emphasis here is on the word „somehow”.
„I have to get it done as soon as possible.” For the listener, it means a 30-minute speech made in 15 minutes.

However, these two objectives have nothing to do with the interests, needs, and expectations of listeners . And so it happens that in addition to a dull introduction, the entire presentation is quite boring.

I think that eight in ten presentations begin with „Hello, my name is…” and „I’m so lucky to be here”. Indeed, the message is important, but a good speech introduction offers much more. Your task is to be better than the regular speaker.

Broadly speaking, there are three objectives:

Grabbing attention
Raising interest
Sharing background information and clarifying the rules

What’s the main purpose?

Clearly, the main purpose of a speech introduction is to raise interest. If you manage to do that right from the start, it’ll be easier for you to grab attention later on.

Some think that making an introduction is just saying what you’re going to talk about. Wrong! Your introduction should be able to make the audience want to listen to you even more. Tell your listeners why this topic is important and, most importantly, how they can benefit from your presentation.

Example 1: Which book are you more likely to read?

The one that starts with , „Jack was born in Berlin in 1961. His parents were Peter, a military officer, and Josephine“.

Or the one that starts like this , „The first bullet hit Jack’s shoulder“ .

The latter, I’m sure, because it raises immediate interest and questions, „What did Jack do to get shot?“, or „The first bullet? So, he was shot more than once?“

Okay, but when will I be talking about other things?

Indeed, raising interest doesn’t mean that you don’t need to talk about yourself or your topic. You do, just don’t mention them first thing.

Example 2: Which introduction grabs your attention?

Is it the classic one, „Hello! I’m Janek, and today, I’ll be talking about public speaking “ .

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Or rather, „The human brain is a wonderful organ. It starts to work as soon as you are born and doesn’t stop until you’re in a situation like I am right now. This means that you have to face a group and talk about what interests them for two hours. Hello, I’m Janek and today, I’ll be talking about… “

As you can see, I used a story to raise interest, and then, mentioned other important things . These are just two examples how to raise interest right from the start. And this should be the main purpose of your introduction.

How long does a speech introduction need to be?

ln general, the rule of thumb for short speeches is that your prelude shouldn’t exceed 10-15% of the total volume of your presentation. Longer speeches, however, are based on the following rule: „The introduction must be substantially and temporally proportionate.“

Example 1: If you need to make a 30-minute speech , then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here.

Example 2: If you need to make a 120-minute speech, a 12-18-minute introduction is too long. This means that the 10-15% rule doesn’t apply here, and a substantive and temporal proportion is more important.

Thus, an overly brief introduction may not raise interest, but an overly long introduction is simply annoying.

What parts does it consist of?

First of all, it should be noted right away that the tips below may vary depending on presentation. You must decide when to talk about one or another thing. For example, if the listeners are your acquaintances, skip self-introduction.

#1: Grabbing attention

A company organises an annual Christmas seminar, which will bring together ca. 100 people from all over the country. Before the start, coffee and cake is offered in the hall, and as the participants meet each other once a year (at a similar event), a lively conversation is all over the place… „Oh, Jack, you’re here as well? How are you?“

The main speaker buries themselves in their laptop, trying to get the projector to work. Once done, they lift their head, look at someone on the front row, and asking, „Shall we start?“ When they receive an affirmative answer, they start with their presentation, but in general, most people chatting in the room at the same time don’t even notice it!

So, this bizarre presentation goes on for about six minutes until somebody in the front row loses it and asks the people to be quiet. „Look! Please stop and pay attention to the speaker who’s been there for a while now.“ Finally, Jack & Co wake up and agree to talk later during the break.

Did you notice what happened in this introductory story? It was not the speaker drawing attention but a participant. But who should really do it? The speaker, obviously.

An effective speech introduction begins with a wake-up call

It’s likely that before the start, the listeners are busy with their own stuff: talking to each other, surf the Web on their laptops or mobiles, walking around, calling, etc. If your introduction is along the lines, „Well, let’s start. My name is…“, people in the third row may not even notice you.

Therefore, grabbing attention is vital , so think carefully about how to do it.

Wake-up calls you can use

Video clips

Say nothing, just start by showing a relevant video clip. If it’s a humorous video, even better. It will definitely draw attention and make it much easier for you to continue. Note, however, that the clip shouldn’t be too long. I believe a 3-minute clip is the absolute maximum.

Audio or music

I once started one of my lectures playing the guitar. I summarised the purpose of the presentation playing the guitar at the same time. It soon turned into a joint singing, which, in turn, worked better than any morning coffee.

Stand in front of the audience and be silent

“Let thy speech be better than silence, or be silent.” – Dionysius Of Halicarnassus

Many don’t believe how effective it is. I’ve used this method from time to time. Go on stage, smile in a friendly way, and just stand there. Here’s a tip – try to establish eye contact with somebody from the audience, maybe with the loudest participant, or somebody else.

Once done, you’ll see how fast the rest of the group will try to silence the loudest one. My practice shows that just standing there in the front takes about 30 seconds to draw attention.

You can still artificially prolong the time to make the silence last. And then you start in such a way that everyone thinks, „Wow, that was mind-blowing…“

Do something unusual

For example, don’t start talking facing the listeners, but with your back turned. It may be confusing at first, but works really well. As soon as you’ve grabbed attention, face the listeners – you don’t want to cause them neck pain, right?

Question to the audience

Ask an exciting and relevant question that will make listeners ponder straight away. Here you have to think about how to make a good transition.

Good joke or story

For the sake of a good presentation , don’t start with the cliché, „Something funny happened to me on my way here“. Even if that was the case, nobody will believe you.

Still, making a good joke or two is usually a good idea. And if you’re able to make the listeners giggle during your introduction, you’ve done well. However, you must also remember that your joke must not be cruel or offensive in any way.

Bonus: Do whatever you like

To wrap up, I must say that, in essence, you can do everything you want to draw attention. As long as it meets the two requirements below, everything goes:

The „wake-up call“ must be related to the topic

Think for yourself, what happens if you make a somersault with a loud cry as a speech introduction and then start without connecting what you’ve just done to your topic? Obviously, you will grab attention, but the listeners may mistake you for a schizophrenic. Starting with introduction, everything you do must be connected to the topic.

Your listeners must be able to relate to what you do

Let’s go back to the previous example: even if you manage to connect the somersault to the topic, this approach may not be suitable for a particular audience. Younger listeners are likely to take it as a good joke, whereas older listeners might be puzzled. Therefore, remember to always think about the background of your listeners.

Don’t try to be somebody else

This means that everything you do should make sense. As soon as you try to be someone else, you’re doomed. Even more so, if the listeners have seen the original. In other words, find your own style and adapt it to the two points above.

#2: Self-introduction

Have you seen a speaker giving you a lecture instead of making a speech introduction? They are showing a variety of slides using PowerPoint, with chronologically listed achievements, commenting, „And then I studied here…“ and „Then I worked there…“ At the same time, you’re surfing the Web and playing Solitaire.

Self-introduction is most often required if the listeners don’t know you. In this case, remember to briefly highlight the following things in your self-introduction:

How you are connected with the topic
What your experience is
What your greatest achievements are

Please note that the emphasis here is on the word „briefly“. From time to time, you may need to make a presentation for the experts in the field. In that case, it would be reasonable to introduce your background in a few sentences. Otherwise, try not to be tempted to introduce yourself in too much detail.

#3: Introducing the topics

Here, it would be reasonable to outline the main topics you’re planning to talk about during your presentation. This gives the audience an overview of what to expect. You don’t have to cover all sub-topics and points but point out 3-4 most important ones.

#4: The purpose of the presentation

The fact that you outlined your topics in the previous paragraph doesn’t necessarily mean that everyone clearly understood the purpose of your presentation. You could say, „Today, we’ll be talking about how to make a speech introduction that grabs attention“, but the listeners may not understand why it’s so important to talk about in the first place.

Let the listeners know what to expect at the beginning of your speech. A clear description of your purpose is, to my mind, the best way to do that. You need to clearly outline what the main purpose of your presentation is and what you want to achieve. If your goal (or goals) is clearly worded, the listener will know how they can benefit from your presentation.

There are benefits also in the positive emotions you share with the listeners

Benefits are not always equivalent to money. Have you ever attended at a lecture or training, thinking, „But I already knew it… I just never thought about it in this way!“ It’s already good, right?

Sometimes, when you ask someone about how the presentation was, they’ll say „You know, it was awesome!“ If you specify if they learned anything new, they might even come to the conclusion that they haven’t, but the emotion is what counts. This is one of the tricks many coaches use.

For example, „My goal today is to give you an overview of the main causes of the fear of public speaking and share the tricks how to overcome it so that it doesn’t interfere with your presentation.“

#5: The schedule of the presentation

Before you read on, here’s a task. What do you think is the most important part of the schedule for the listeners? Wait, don’t read on, just think about it!

Is your answer is, „When will I make pauses?“ If so, you’re wrong.

The most important question is “When will you finish?”

Exactly. You could be the world’s best performer, but we all have a life outside the room, so when introducing the agenda, make sure to mention immediately what time you finish. If you fail to do this, be prepared that this will be the first question!

When will you make pauses?

Each audience has a number of passionate smokers who want to know when they can have a smoke. In addition, there is an even larger number of passionate coffee lovers who want to find out when they can have another cup. Well, and then there are a lot of other passionate people who want to know when they can have a walk.

Some people like to like to do the Q&A round in the end. Others don’t care if it’s in the beginning or in the end. Anyway, don’t forget to mention it in your introduction, encouraging the listeners to participate in the discussion and ask questions.

Extra piece of advice: In the case of a short presentation, do the Q&A round in the end Q

If your presentation is short (for example, up to 30 min), remember to mention in your prelude that the Q&A round happens in the end. Otherwise, it may happen that people will be asking questions on the go, which means running out of time.

#7: Sharing the background information

Some speakers believe that as soon as they’re done with the topics used to raise interest, it’s okay to transit to topic development. Unfortunately, there are many more questions that the listeners expect you to answer. Especially, if it’s a longer presentation.

You may have to share your contact information, information about downloading materials, and other things that are secondary but still important. I recommend to mention them last.

Extra piece of advice: avoid saying „Before I start“

I’ve heard several speakers starting their presentation with „Before I start…“ For example, „Before I start, here’s an announcement from the organisers. Namely, the lunch break will be at 12:30, not at noon sharp.“

First of all, what do you mean by saying „Before I start?” You already started. And secondly, you started with a negative message telling the obviously hungry listeners that they had to wait longer for their meal.

Most importantly, as the main purpose of your introduction to raising interest, how well do you think you managed to do that?

Do I always have to go through these points?

Not really. As I said at the beginning of this chapter, what you mention in your introduction depends primarily on who your listeners are and what the general situation is.

For example: if you need to make the same speech at a company meeting on Monday that you did last week, you don’t have to make a decent speech introduction but can get straight to the point.

Example 2: If you’re at your grandmother’s anniversary celebration, for which the whole family comes together, there may be people who don’t know you. In this case, a brief introduction is appropriate, but, obviously, you won’t be talking about some topics or rules.

Speech introduction as a full-course dinner

I remember waiting for lunch once after the first part of training. There was just water and a delicious strawberry dessert on the table. The dessert really looked great.

A girl named Teele sitting opposite me looked at the dessert and said, „ It’s a pity we can’t have the dessert first. “ I was very surprised and asked, „ But why? “

It turned out that the rules wouldn’t allow eating the dessert first. I laughed at it as it got me thinking, „ A speech introduction is like a full-course dinner “ .

Do you want to know how?

Appetiser = Grabbing attention

A proper full-course dinner starts with an appetiser. However, you don’t always get it. But if it’s a proper dinner, you shouldn’t worry.

As mentioned above, grabbing attention is one of the most important parts of your introduction , that’s why I advise you to think about it in several ways. Also remember that what might work well in a small room may not be as effective in a larger room.

Soup = Self introduction

Soup follows after the appetiser. Nice warm and thick soup is generally served more often.

In terms of making a presentation, this means that around eight presentations in ten start with, „Hello! My name is…“. If the soup is poor, in terms of making a presentation, this means a long history lesson on the topic Me, My Education, Work, Family, and Other Things . Some speakers even manage to prepare slides.

Main course = O verview of topics

The main course is most expected. Indeed, there are exceptions if a person orders soup instead of the main course, but we are talking in a generalised way right now.

A good main course is something juicy and tasty, something that gives you joy. A bad main course leaves you thinking you can’t be bothered to continue.

Dessert = Raising interest

Basically, it’s the same with the dessert. Quite often, you just don’t get it. Or you do, but you have to buy it yourself.

However, in the context of making a presentation, „ dessert “ is the most important part of your introduction. You can introduce yourself and your topic, but if the audience isn’t interested in the rest of your presentation, you have obviously made a mistake in the beginning.

This, in turn, brings us back to the question I asked Teele in the beginning. Here’s the question:

Why can’t you have dessert first?

If the main purpose is to raise interest, why do you spend it on greetings and introducing yourself and your topics? Better think of the different ways to raise interest right from the start. There are different ways to do that, e.g., stories, examples, jokes, quotes, etc.

Speech introduction as a full-course dinner

When should I have my speech introduction ready?

Humans are as lazy as you let them be, that’s why I advise you to write your introduction once the body and the summary of your presentation are ready. Surprisingly, introduction comes last.

Why? It may happen that if you get your introduction ready first thing, you may need to change it later after adjusting the original plan. For example, if you introduce new ideas that you didn’t plan at first, you will need to leave some original ideas out.

If you use the original speech introduction, you’ll promise something you may not be talking about. However, if you leave your introduction to the last, you’ll know exactly what to include.

Practicing your introduction

Making a good speech beginning requires a lot of effort. You can be the fastest man in the world, but if you fail to start off, you’ll never win a medal. In other words, if you are boring and you fail to grab interest, it will be much more difficult for you to do so in the body of your presentation.

Therefore, take your time to prepare and think through what you can do to draw attention and interest right from the start. If you’re making a longer speech and don’t have enough time to practice the entire speech, I definitely recommend to practice your introduction.

You’re probably more nervous at the beginning of the speech than as the speech progresses, so the fact that you’ve practiced your prelude repeatedly gives you a great deal of self-confidence.

Read more about how to do a proper elevator pitch here.

To sum up: How to make a speech introduction that grabs attention?

A good start creates a great foundation for your success. So think carefully about what you do and how you do it. Starting your speech, you have just one chance to impress, positively influence, and interest the audience. If you fail to do it with your introduction, why do you think you will succeed later on?

Thus, I recommend the tips outlined in today’s blog post on how to make a good speech introduction to use in your next presentation.

The main thing you should keep in mind:

It should make 10-15% of a presentation.
A good start must seek attention. No matter how you do it, it must be related to the topic you’re talking about, the audience, you, and the positive environment you’re creating.
It’s important to establish a relationship of sympathy between you and the audience.
The main purpose of introducing your presentation is to raise interest. If the listeners are with you from the first moments, it’ll be easier for you to make the rest of the speech.
Let the audience know who you are and why you’re making a speech.
Describe what you’ll be talking about and give an overview of the structure of your presentation – how long it is, which topics you’re going to cover, if and when there will be pauses, when your speech ends.
All listeners are always thinking about the same thing, „ What benefit do I get from your presentation? “ Be sure to answer this question straight away.
You should write your introduction last as only you know what you’ll be introducing. This way, you’ll also avoid including something in your introduction that you won’t be actually talking about.

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Introduction Speech

Discover the art of crafting compelling introduction speeches through our comprehensive guide. Whether you’re a beginner or a seasoned speaker, our step-by-step approach simplifies the process. Explore a rich collection of speech examples , tailored to inspire and improve your public speaking skills. Master the nuances of delivering impactful introductions that captivate your audience, using our expertly curated speech examples as your roadmap to success.

Download Introduction Speech Buncle

A speech can be of any form and used for various functions. It can be a thank-you speech to show one’s gratitude or even an introduction speech to introduce a person (even oneself), product, company, or the like. In these examples, let’s look at different speech examples that seek to introduce.

Introduction Speech Example

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Introduction Speech for Students

Introduction Speech for School

Self-Introduction Sample

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Short Introduction Speech

Size: 110 KB

Introduction Speech for Employee

Size: 47 KB

What to Include in an Introduction Speech

An introduction speech may also work as a welcome speech . You introduce yourself to an audience and provide the audience with the gist of a meeting or program. This would include providing recognition to significant individuals or even starting a brief discussion on a topic.

But of course, this would solely depend on what you’re trying to introduce. You can also use various speech templates for you to know what other information may be included in your speech.

How to Write a Introduction Speech?

In writing an introduction speech, it’s wise to familiarize the flow of a program.

Think about what your goal is and how you could attain it. You need to be able to capture the attention and interest of your listeners. If you’re giving a speech to introduce the president of your company, be sure to make it grand. Share significant details that are sure to receive a wow factor from the audience as an introduction speech can also be an informative speech . Keep in mind that it’s always best to start with an outline or draft so it will be easier for you to edit.

Introduction Speech for Chairman

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waalc.org.au

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Formal Introduction Sample

Size: 223 KB

Tips on Writing an Introduction Speech

1. Keep it short. When you try to self introduction speech to a person you just met, you don’t tell them paragraphs of information that aren’t even relevant. You would want to entice an audience, not bore them out. You don’t need to make it lengthy for it to be good. A few wise words and a touch of class will be enough for your listeners.

2. Make an outline. Introductions are meant to give an audience a quick run through of what they must know. Create a speech outline that will state the purpose of your speech and provide a preview of main ideas that are to be discussed. This is sure to give your audience a reason to listen.

3. Create an icebreaker. Speeches can be quite awkward, especially since they’re usually made formal. Craft a speech that will leave a good impact. Allow others to feel comfortable with the environment they are in and allow them to feel valued. You may also see orientation speech examples & samples

4. Read it out loud. The thing is, some things sound better in our heads than being said aloud. It’s possible that your speech in pdf may contain words that don’t sound good together or that it might give a different interpretation on a matter.

How to Conclude an Introduction Speech

Just as an essay can be conclude speech in different ways, an introduction speech may end in various ways.

You can close it in a challenging, congratulatory, suggestive or even inviting matter. It’s best to keep it as brief as possible to let your listeners know that you’re ending your speech in word . All you need to make sure of is that you don’t abruptly end your speech, leaving your audience hanging.

In the realm of public speaking, the introduction speech serves as a crucial gateway, opening the door to deeper engagement and understanding. Whether it’s for a corporate event, educational purpose, or a personal introduction, the essence of a good introduction speech lies in its ability to connect the speaker with the audience on a meaningful level. To further enhance your skills in crafting and delivering effective introduction speeches, exploring resources from esteemed institutions can be immensely beneficial. Websites like Harvard’s Public Speaking Resources offer a treasure trove of tips, techniques, and examples that can inspire and guide speakers to refine their approach.

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First impressions influence how others perceive you. An impactful and best introduction speech about yourself will significantly affect a crowd’s first impressions if delivered succinctly and tactfully.

It is splendid to deliver your speech to the audience. However, the actual speech delivery can be challenging as many individuals struggle with nervousness and forgetfulness, which can affect speech delivery. Also, planning and composing a self-introduction speech can be nerve-wracking and tedious.

How do we overcome the jitters, prepare, compose, and deliver the most impactful introduction speech to our intended audience?

Let me share the fail-proof ways of planning, creating, and delivering compelling and remarkable introduction speech ideas.

Pro tip: Before giving any speech , practice your speech at least three times. You can use Orai to practice privately and get feedback on your speech .

What is Introduction Speech ?

This speech is the primary means of introducing oneself to an intended crowd. The crowd can be your colleagues, employers, groupmates, business partners, or only people you want to influence your thoughts and beliefs. It should be concise enough to introduce your goals, interests, or ideas in a short time.

Importance of Speech of Introduction

A speech of introduction presents a brief background of yourself to the crowd regarding goals, interests, strengths, beliefs, and achievements. It is concise enough to introduce, break the ice, and imprint oneself on the public.

An introduction speech can be a forerunner of other prominent addresses, an introduction for a guest speaker, or just a speech that elicits acquaintance and influence.

Four Characteristics of a Good Self-introduction Speech

Leaving lasting first impressions is as important as giving your introductory speech . Good speech of self-introduction must have the following qualities:

Details about your personal life and success regarding names, dates, and events should be presented as accurately and factually as possible. No bluffs should be included, and events should be chronologically correct as they reflect your credibility and honesty.

A good introduction speech example should be concise in delivering your goals, interests, and intended influence on the crowd but not too dragging to create impatience. The longer you talk, the higher the chances of the audience getting disinterested in your intentions, leading to impatience and disengagement.

It is essential to give a catchy, concise, and factual introduction to promote and sustain audience engagement.

Adaptable to the Audience and Occasion

A self-introduction speech should convey relevant and adaptable information to the intended audience and occasion. You can jot down notes about the audience’s preferences and type of event and accustom your speech accordingly. Nothing is more impactful than an introduction speech that significantly appeals to audience interest and is occasion-specific.

You can build steady anticipation for your speech by adding inspirational words, quotations, or compelling words. In this manner, your audience will sustain their engagement with your address and initiate interaction.

Let us go to the most tedious task of creating an introduction speech .

Steps in Creating an Introduction Speech

The step-by-step process of crafting your speech of introduction includes:

Preparation

Practice and editing
Planning; and
Actual delivery of a speech .

Preparing for your speech involves creating a speech outline, presenting hobbies and interests, self-selling, and standing out.

The following sentences are part of an introduction speech example based on the steps of speech preparation:

“Good Morning! My name is John Dewey, and I am a computer programming student at Berkeley University.’’ [straightforward introduction]

“I am developing an app that allows people to order pizza through their Twitter accounts. This innovation is the latest app that I designed.” [interest and career plans]

“My second app won a University award for its contribution to helping people locate nearby dog parks.” [relevant work background]

“Because of my extensive knowledge in app writing and wide professional connections, I know what is useful and helpful to youth nowadays. My apps provide convenience and immediate assistance.” [self-selling]

“I allot lots of time attending app conventions to know the preferences of my audience and always to develop top-cut app designs.” [stand out]

Practice and Editing

The second major step in speech creation is practicing and editing your speech . You can trim down your speech , use short sentences, rehearse, and memorize your address accordingly.

An introduction speech example showing the use of simple sentences is presented below:

“I used to stay at the off-campus dorm with my best friend. It is in this dorm that I began assembling and disassembling cellphones and laptops.”

Planning your speech involves determining your target audience, relevant points, and speech purpose and tone.

Actual Delivery of the Speech

Lastly, essential considerations before delivering your speech include relaxation, acceptable body language , avoidance of rush, and use of humor in case of a mistake.

How Do You Start an Introduction Speech?

Finally, after spending hours outlining, editing, and rehearsing your speech introduction, you will deliver the speech to the target audience.

The start of an introduction speech is crucial as it captures the audience’s attention and determines the length of interest and engagement of your audience towards your speech . If your crowd felt bored at the start of the speech , there is a small chance of conveying your audience’s influence and message.

Let us take on the different ways of starting a speech of introduction and actively engrossing your target crowd.

1. Current Events Reference

Starting your speech with a current, relevant news event is an effective way to grab attention, showing the topic’s relevance in today’s world. You can use news or the latest trends related to your intended speech purpose and target audience.

An excellent introduction speech example may start with “Good afternoon. America hits 1,000,000 cases of COVID-19 for July 2020.”

2. Use of Quotations

Initiating an introduction speech with a pertinent quote sets the tone for the rest of the speech . You can start a speech of introduction with a quote from Bill Gates, “Life is not fair, get used to it.”

3. The ‘What If’ Scenario

The power of engagement lies in the speaker’s ability to immediately draw his/her crowd’s attention to the speech . Asking a ‘what if’ scenario entices the public to follow the flow of your thoughts.

“What if we are the sole human inhabitants of this galaxy? What would happen if our races become extinct?”

4. Use of the Word ‘Imagine’

This technique applies guided imagery by attracting your audience toward visualizing a mental image of an extraordinary situation. It aims to engage all the audience’s senses to maximize impact and encourage them to think positively.

“Imagine being stranded on a deserted island with no one beside you. What would be the first thing that you would do?”

5. Storytell

A well-rehearsed short story or anecdote draws the audience’s attention and elicits emotional involvement and inspiration during a speech . People would remember personal stories more easily than formal public speeches.

Start with a touching story from someone or your life story, and watch how this story paints an immediate visual appeal relatable to your audience.

“When I was young, we had a large dog that protected me from harm…”

6. Begin with a Shock

Have your audience hanging on their seats during your speech by delivering powerful, compelling, or startling statements followed by a brief silence. You will engage them with your speech while wondering what you will say next.

“We cannot lose. We can’t lose…”

7. Ask Questions

Presenting a literal or figurative question to your audience at the opening of your speech elicits an intuitive answer, whether a response is needed or not. It allows the audience to feel included in your thoughts and build rapport.

“Who would not want to be perpetually rich from his perseverance?”

8. Play with Humor

Humor is an effective way of gaining an audience’s interest. You can crack a few jokes to start your speech but always make it appropriate and relatable to your target audience and occasion.

9. Statistics

You can use a compelling, personalized statistic to incite an emotional plea and convey your message directly to the audience. It can also be an astonishing factual statistic that solves the audience’s problems and is relevant to your chosen topic.

“It is amazing that 70% of the world population recovered from Covid-19…”

How Do You End an Introduction Speech ?

As compelling as you sound when you start your speech and proceed with the body, you are challenged to end your speech as confidently and as impactful as possible.

The following are unique finishes for your formal speech of introduction while confidently leaving a call to action or a gentle emotional tug. You can even create your signature close for your introduction speech .

1. Title

You can use the title of your speech (if there are any) as your final remarks. Final words linger, cement your message, and move your audience.

2. Circular

You can bounce back to your opening quote or story, reiterate, and summarize the main points of your speech .

“We have arrived at the end where we have started…”

3. Challenge

You can leave an impressive call or challenge for change, action, or participation from your audience. This challenge will motivate your audience to initiate actions based on what they heard from your speech .

“Let us not rise to get up but rise once we have fallen…”

4. Quotation

Cite a famous quotation to create a lasting impression for your speech , as well as initiating its closure.

“With your help, we can think anew, and act anew on the new issues before us today.” – quote from President Abraham Lincoln

5. Repetitive

Use a phrase and build it repetitively and cumulatively, similar to an increasing drum roll. This repetitive finish will increase the impact of your speech to the audience.

“A duty, do it. An opportunity, grab it. It is a journey; enjoy it. A goal, attain it…”

6. Singsong

Deliver and restate a specific phrase a few times within your speech . Ask your audience to repeat back the phrase on cue. This singsong finish leaves a remarkable ending to your speech .

7. Benediction

You can extend kind gestures by giving blessings at the end of your speech .

“Godspeed and take care on your journey…”

8. Congratulatory

Use a congratulatory remark as the final part of your speech . This congratulatory finish motivates the audience toward change or action.

“I salute all the individuals on their selfless plight…”

9. Demonstration

Lastly, you can show some gestures or point to a prop to signal the closure of your speech .

For example, you can imitate the closure of a book with your hands and say, “Now concludes the final chapter…”

Sample Self-Introduction Speech Outline

Here is an example of an introductory speech outline that will serve as a guide for your creation of self-introductory speech :

SPEECH OUTLINE:

Grab their interest
Provide background information
Create your item of discussion using minimal sentences
Cite examples
Offer an impressive answer to your self-introduction speech .

Here are the links for more sample introductory speech outlines:

http://orai.com/glossary/self-introduction-speech/
https://www.template.net/business/outline-templates/introduction-speech-outline/
https://www.hawaii.edu/mauispeech/documents/introjackoutlinewordtemplate.doc

Sample Self-introduction Speech Topics

The following are self-introduction topics that you can use for your speech :

What sets you apart from other individuals?
What’s your main goal in life?
What incident plays a large part in your life? Tell the incident and message.
What are your unique skills?
What are your essential milestones in your life?

Can you provide examples of classic speech transcripts for learning and inspiration?

Consider exploring these inspiring speeches for learning and motivation: Bill Gates’ TED Talk (2015) on pandemics, Sheryl Sandberg’s Harvard commencement address (2014), Ronald Reagan’s Memorial Day speech (1984), and Martin Luther King Jr.’s “I Have Been to the Mountaintop” speech . These powerful examples offer valuable lessons in speechwriting and the art of impactful communication.

Parting Words

An introduction speech is essential to delivering your purpose and influence to your target crowd. It can either build or break your credibility or provide a compelling impression on your audience.

You can start by preparing, practicing, editing, and planning for your impactful speech . Once the speech is deliberately created, you can deliver, initiate, and end your introduction speech through the various tips mentioned.

Your speech can obtain long-lasting first impressions by delivering a remarkable and powerful self-introduction speech with a bang and ending it with a call for action or change.

Shake away your jitters. You can also download the Orai app to conceptualize, deliberate, and deliver your most promising and compelling introduction speech ! Start your free trial today, which is available on the app store.

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How to write a speech that your audience remembers

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Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking .

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

It begins with clearly understanding the speech's purpose and the audience it seeks to engage.
A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points.
It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message.
Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels.

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

Man-holding-microphone-at-panel-while-talking--how-to-give-a-speech

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it.

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

Explanation 1
Explanation 2
Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade.

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening.

Here’s what to include for each of these points:

Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech.
Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on.
Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout.

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain.

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes.

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

People-clapping-after-coworker-gave-a-speech-how-to-give-a-speech

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic.

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking :

What purpose do I want my speech to achieve?
What would it mean to me if I achieved the speech’s purpose?
What audience am I writing for?
What do I know about my audience?
What values do I want to transmit?
If the audience remembers one take-home message, what should it be?
What do I want my audience to feel, think, or do after I finish speaking?
What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests.

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Woman-at-home-doing-research-in-her-laptop-how-to-give-a-speech

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

Man-holding-microphone-while-speaking-in-public-how-to-give-a-speech

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes.

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable.

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Elizabeth Perry

Content Marketing Manager, ACC

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Chapter Ten – Introductions and Conclusions

The importance of an introduction.

While not a hard science, it’s generally recognized that the introduction for a speech should only encompass about 10 to 20 percent of the entire time the speaker will spend speaking. This means that if your speech is meant to be five minutes long, your introduction should be no more than about forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than about a minute and a half. Keep in mind, that 10 to 20 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. This is oftentimes called the hook. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

State the Purpose of Your Speech

As you previously learned, the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the concept of credibility must be understood as the perception of your listeners. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and goodwill [1] . Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Regina Benjamin. Photo by Lawrence Jackson.

But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address. For example, if you are an undergraduate student and are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

The second characteristic of credibility, trustworthiness , is a little more complicated than competence, for it ultimately relies on audience perceptions. This factor of credibility noted by McCroskey and Teven, is the degree to which an audience member perceives a speaker as honest. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: Hostile Town Hall Meeting . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Goodwill is the final factor of credibility noted by McCroskey and Teven. Goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” [3] . As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was necessary for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, often described as relating to your audience. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. One of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapter on Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic! You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

The preview may also be called your thesis statement, that is, a summary of your main points. The preview or thesis statement explicitly states and summarizes your main points, to ensure your audience knows what to expect. A strong, clear thesis statement is valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement because it helps your audience by letting them know “in a nutshell” what you are going to talk about.

Attention-Getting Strategies

Now that we have discussed the five basic functions of the introduction, let’s discuss potential attention-getting strategies. This is not an exhaustive list, and many of these attention getters can be combined or adapted to fit the needs of the speaker, the occasion and the audience. Regardless of the specific strategy used for the introduction, all introductions still need to meet the basic functions of an introduction.

You will get good attention and people will be more inclined to listen to you if you can make a statement whereby their response is… “No kidding!” – Gael Boardman

Tell a Story

Humans love stories. In all cultures, stories are used to communicate and share values, traditions and knowledge. Rhetorician Walter Fisher [4] argues that human beings are best understood as homo narrans , as people who tell stories. As an introductory device, stories (and anecdotes and illustrations) are very effective attention getters.

First, stories have a built-in structure that everyone recognizes and expects. Stories have a beginning, middle and end, and this built-in structure allows the audience and the speaker to immediately share this experience.

Secondly, because this built-in structure, stories as attention getters lend themselves readily to a well- structured speech. You as speaker can start the story, get right to the climax, and then stop. You have the attention of the audience; you have shared experiences with them; and now you also have the conclusion of the speech all set to go—the end of the story.

Speakers who talk about what life has taught them never fail to keep the attention of their listeners. – Dale Carnegie

Refer to the Occasion

You are presenting this speech for a reason. The audience is present at this speech for a reason. These reasons can provide you with an effective attention getter. Referring to the occasion is often used as an introduction to tribute speeches, toasts, dedication ceremonies and historical events. Speech scholar Lloyd Bitzer [5] argues that all speeches are made at least in part in response to specific occasions, so referring to the occasion seems a good idea.

Bono, lead singer of the rock group U2 and an activist for a number of humanitarian issues, addressed the 54th annual National Prayer Breakfast, and started his speech with these words:

Well, thank you. Thank you, Mr. President, First Lady, King Abdullah of Jordan, Norm [Coleman], distinguished guests. Please join me in praying that I don’t say something we’ll all regret. [6]

Bono speaking at National Prayer Breakfast

“National Prayer Breakfast” by Paul Morse. Public domain.

Refer to Recent or Historical Events

In addition to referring to the occasion, another effective attention- getting device is to refer to current events or to historical events. This style of reference again helps to create a shared experience for the speaker and the audience, as the speaker reminds all present that they have these events in common. Additionally, referring to current or historical events can also help establish goodwill and personal credibility by demonstrating that the speaker is aware of the relationship between this particular speech and what is going on in the world at that time, or what has occurred in the past.

Abraham Lincoln (1863), in one of the most well-known speeches in American history, refers both to historical events and current events in the beginning of the Gettysburg Address :

Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure.

“Abraham Lincoln” by Alexander Gardner. Public domain.

Refer to Previous Speeches

Most of you reading this material are doing so because you are in a public speaking or introductory communication class of some kind. And that means that most of you will be presenting your speeches right after someone else has presented. Even if you are not in a classroom situation, many other speaking situations (such as presenting at a city council or other government meeting or taking part in a forum or lecture series) result in speakers presenting right after another person has spoken.

In these situations, speakers before you may have already addressed some of the information you were planning to discuss, or perhaps have given a speech on the same topic you are now planning to address. By referring to the previous speeches, you enhance your credibility by showing your knowledge of the previous speech, and you have the opportunity to either compare or contrast your speech to the previous speeches (you could also demonstrate your listening skills).

Edward (Ted) Kennedy, at the 1980 Democratic National Convention, began his speech with a short tribute and acknowledgement to the previous speaker, member of Congress Barbara Mikulski:

Thanks very much, Barbara Mikulski, for your very eloquent, your eloquent introduction. Distinguished legislator, great spokeswoman for economic democracy and social justice in this country, I thank you for your eloquent introduction.

“Ted Kennedy, Senator from Massachusetts” by United States Senate. Public domain.

Refer to Personal Interest

One of the key considerations in choosing an appropriate topic for your speech is that you have a personal interest in that topic. An effective attention getter then, can be your description of that personal interest. By noting your personal interest, you will demonstrate your credibility by showing your knowledge and experience with this topic, and because you have a personal interest, you are more likely to present this information in a lively and clear manner—again, enhancing your credibility. Referring to your personal interest in this topic in the introduction also helps you set the stage for additional anecdotes or examples from your personal experience later in the speech.

In speaking at the 1992 Democratic National Convention, Elizabeth Glaser began her speech by acknowledging her very personal interest in the topic:

I’m Elizabeth Glaser. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. [7]

Use Startling Statistics

Startling statistics startle an audience and catch its attention and encourage that audience to listen further as you present the context of the surprising statistic. Long-time radio announcer Paul Harvey is well known for the catch phrase “And now, the rest of the story.” The same function should be at work here. When you startle the audience, you set them up to want to hear the “rest of the story.”

Be careful, though. Use of startling statistics requires that you do a number of things. First, make sure the statistic is accurate. Second, make sure the statistic is relevant to the topic of the speech. Startling an audience with an irrelevant statistic diminishes the speech and decreases your credibility. Third, make sure you then present “the rest of the story.” You need to place this startling statistic in the context of your speech so that everything fits together.

One speaker used an effective startling statistic to help introduce a speech on the dangers of heart disease:

According to the Center for Disease Control, in the United States 26.6 million adults have heart disease. This would be about 12% of adults, or three people in this room.

Use an Analogy

Analogies compare something that your audience knows and understands with something new and different. For your speech, then, you can use an analogy to show a connection between your speech topic (something new and different for the audience) and something that is known by your audience.

“Justice Oliver Wendell Holmes” by National Photo Company. Public domain.

One very common (and often misquoted) analogy comes from the 1919 Supreme Court case of Schenck v United States . Justice Oliver Wendell Holmes used this analogy to support his reasoning that some forms of expression can be suppressed because they present a “clear and present danger.” Holmes noted that “[t]he most stringent protection of free speech would not protect a man falsely shouting fire in a theater and causing a panic.” [8]

Use a Quotation

Using a quotation from a well-known figure or using a quotation from a lesser-known figure if the quotation is particularly suitable for your speech topic, is a common attention-getting technique. When you quote that well-known figure, you are in a sense, borrowing some of that person’s credibility for your speech, enhancing your credibility with the audience. Even when you use a less than well-known figure, the quotation can be effective if it nicely sets up your speech topic and is something to which your audience can relate.

Be careful with quotations, however. First, just using the quotation is not sufficient. You need to place the quotation in the context of your speech (as well as meet the other required functions of an introduction, of course). Second, it is easy to fall into a bad (and somewhat lazy) habit of simply finding a quotation and using it to start every speech. Third, simply using a quotation is no guarantee that your audience will find that quotation interesting or apt for the speech and may also find the author of the quotation to be lacking in credibility—or your audience may simply not like the author of the quotation. Finally, beware of overly- long quotations (three or more sentences): Remember, this is just part of the introduction, not a main point of the speech.

“Reagan farewell salute” by White House Photographic Office. Public domain.

In his farewell address, former President Ronald Reagan (1989) utilized a very short quotation to emphasize his feelings upon leaving office.

People ask how I feel about leaving. And the fact is, “parting is such sweet sorrow.” The sweet part is California and the ranch and freedom. The sorrow — the goodbyes, of course, and leaving this beautiful place.

Ask a Question

Using rhetorical questions in speeches is a great way to keep the audience involved. Don’t you think those kinds of questions would keep your attention? – Bo Bennett

The use of questions can be a very effective way to get attention, whether those questions are rhetorical in nature, and are only meant to be considered and pondered by the audience or are meant to be answered by the audience (generally a good technique to get audience involvement and interest).

Rhetorical questions are designed to allow you as speaker to get the audience to think about your topic without actually speaking the answer to the question. Rhetorical questions allow you as speaker to maintain the most control over a speech situation and allow you to guard against an inappropriate or even offensive response.

Using questions that ask for real responses, however, has additional benefits, if a speaker feels comfortable with the audience, and is able to handle some impromptu situations. Getting the audience to physically and verbally involve themselves in your topic guarantees that they’re paying attention. Using questions that lead to positive answers can also enhance your connection to and credibility with the audience.

Starting a speech with a question whether rhetorical or actual does require thought and practice on your part. You need to carefully consider the question and possible answers. Remember—even if you think the question is rhetorical, your audience may not know this and may answer the question. You also need to carefully deliver the question. Too often, speakers will use a question as an introduction—but then give the audience no time to either think about the answer or answer the question. You need to use timing and pause when starting with a question. You also need to be careful to use eye contact in asking questions, since you are above all asking for audience involvement, and your eye contact requests that involvement.

It is not enough for me to ask questions; I want to know how to answer the one question that seems to encompass everything I face: What am I here for? – Abraham Joshua Heschel

In 1992, Ross Perot selected a little-known retired military figure, Admiral James Stockdale, as his Vice-Presidential running mate. In the fall debates, Stockdale began his opening statement with two questions: “Who am I? Why am I here?” (Stockdale, 1992). The questions received applause and also laughter, though the later reaction to these questions was mixed at best. Some saw this as confusion on the part of Stockdale. [9] Stockdale considered these two questions to illustrate his difference from the other two “mainstream” candidates, Al Gore and then Vice President Dan Quayle. Traditional politicians, Gore and Quayle were readily recognized as compared to Stockdale.

“Audience enjoy Stallman’s jokes” by Wikimania2009 and Damiu00e1n Buonamico. CC-BY .

The use of humor in an introduction can be one of the most effective types of introductions—if done well. Humor can create a connection between the speaker and audience, can get an audience relaxed and in a receptive frame of mind, and can allow an audience to perceive the speaker (and the topic) in a positive light.

Humor done badly can destroy the speech and ruin a speaker’s credibility.

So first, a word of warning: None of us (those reading this, those teaching this class, and those writing this) are as funny as we think we are. If we were that funny, we would be making our living that way. Humor is hard. Humor can backfire. Humor is to a large extent situation bound. Most likely, there will be a number of members of your audience who do not use English as a first language (there are plenty of people reading this who are English as a Second Language learners). Much humor requires a native understanding of English. Most likely, there will be a number of people in your audience who do not share your cultural upbringing—and humor is often culture-bound. Be careful with humor.

In general, there is basically only one safe and suitable style of humor: light and subtle self-deprecation. In other words, you as speaker are the only really safe subject for humor.

“Ann Richards” by Kenneth C. Zirkel. CC-BY-SA .

Using humor to tell stories about other people, other groups, and even other situations, may work—but it is just as likely to offend those people, members of those groups, and people in that situation. Using self-deprecating humor will not offend others, but unless you can do this with a light and subtle touch, you may be harming your credibility rather than creating a connection between yourself and the audience.

Now, with all these warnings, you may want to stay far away from humor as an introduction. Humor can work, however.

Ann Richards, at the 1988 Democratic National Convention, used humor in the introduction to her Keynote Address. Knowing the audience, Richards was able to use partisan humor to establish a connection to the audience and score points against the political opposition.

I’m delighted to be here with you this evening, because after listening to George Bush all these years, I figured you needed to know what a real Texas accent sounds like.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

Signal the Ending

Letting your audience know that the conclusion is coming is the first step in a powerful conclusion. When we show the audience we have come to the end, we ensure that our speech end is intentional, and not abrupt. Suppose your purpose was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could start your conclusion with “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Not only does this remind them of the major purpose or goal of your speech, but it ushers in a memorable conclusion.

You may have used the line “In Conclusion” as a signal when writing an essay for your English class. While certainly a signal, this is a cliché phrase that you may want to avoid, using more creative means to signal the end.

Review of Main Points

Once you have stated the main idea of your speech, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Devices

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. Imagine the summer Olympics and you’re watching your favorite gymnast. You could make the analogy between a gymnast’s dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section will examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “ A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers ” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “ If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When speakers end with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask the audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks the audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, they may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one-, and one-person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must reflect upon whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech, so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table — Table 11.1 — to help you quickly identify appropriate concluding devices. Additionally, you may have noticed the concluding devices were similar to the introductory devices. This is not a mistake! Ending your speech in the same way you began can bring uniformity to your speech, making it feel “full circle.”

Table 10.1 Your Speech Purpose and Concluding Devices

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.
Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34.
Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.
Fisher, W. (1987). Human communication as narration: Toward a philosophy of reason, value, and action. Columbia: University of South Carolina Press. ↵
Bitzer, L. (1968). The rhetorical situation. Philosophy and Rhetoric , 1, 1 – 14. ↵
Bono. (2006, February 2). Keynote address at the 54th national prayer breakfast. Speech posted at http://www.americanrhetoric.com/speeches/bononationalprayerbreakfast . htm ↵
Glaser, E. (1992, July 14). 1992 Democratic national convention address. Speech posted at http://www.americanrhetoric.com/sp eeches/elizabethglaser1992dnc.htm ↵
Schenck v. United States, 249 US 47 (1919). ↵
Lehrer, J. (Interviewer) & Stockdale, J. (Interviewee). (1999). Debating our Destiny: Admiral James Stockdale. Retrieved from http://www.pbs.org/newshour/debati ngourdestiny/interviews/stockdale.html ↵
Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.
King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.
Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.
Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.
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LICENSES AND ATTRIBUTIONS

Parts of an Introduction adapted from Stand up, Speak out. Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
Chapter 9 Attention Getting Strategies. Authored by : Warren Sandmann, Ph.D.. Provided by : Minnesota State University, Mankato, MN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Ann Richards. Authored by : Kenneth C. Zirkel. Located at : http://commons.wikimedia.org/wiki/File:Ann_Richards.jpg . License : CC BY-SA: Attribution-ShareAlike
Audience enjoy Stallman’s jokes. Authored by : Wikimania2009 and Damiu00e1n Buonamico. Located at : http://commons.wikimedia.org/wiki/File:Audience_enjoy_Stallman%27s_jokes.jpg . License : CC BY: Attribution

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RFK Jr. picks running mate. What to know about philanthropist Nicole Shanahan

OAKLAND, California ‒ Lawyer and philanthropist Nicole Shanahan will be Robert F. Kennedy Jr. 's running mate in his long-shot bid for the U.S. presidency, the pair announced Tuesday.

Kennedy made the announcement at a campaign event in Oakland, her hometown.

About 500 people filled the floor of the Henry J. Kaiser Center for the Arts and more than 30,000 tuned into the livestream with many suggesting their favorite vice presidential picks, ranging from former U.S. Congresswoman Tulsi Gabbard (D-Hawaii) to New York Jets quarterback Aaron Rodgers.

He said he liked her for her commitment to health and organic foods and "deep, inside knowledge" of how the technology industry uses artificial intelligence to manipulate the public and identify government abuses. He also wanted an athlete, he said, describing Shanahan as an avid surfer and a softball player in her youth. He wanted, he said, a gifted administrator, an inquiring mind, someone open to changing her opinions, who is spiritual, idealistic and "above all (someone with) a deep love for the United States of America."

In some ways, Shanahan was an odd choice. A registered Democrat, she has no political or executive experience and most of her philanthropic support has gone to mainstream science ‒ while Kennedy, who quit the Democratic party last fall, has made a national reputation dismissing the scientific findings of vaccine developers and public health experts.

Prep for the polls: See who is running for president and compare where they stand on key issues in our Voter Guide

In other ways, though, the 38-year-old, makes a lot of sense. She has already donated more than $4 million to his campaign, including the lion's share of funding for a 30-second ad during the Super Bowl .

The ex-wife of Google co-founder Sergey Brin and a long-time Silicon Valley resident, Shanahan has connections throughout the tech world. Kennedy has tried to cultivate support within the technology sector, including making an appearance at the SXSW conference in Austin earlier this month.

Kennedy said she understands better than either mainstream candidates the "promise and peril" of technology.

Choosing a running mate

Shanahan's youth and wealth may help Kennedy, who is 70 and a member of the closest Americans come to having a political royal family. But really, several political scientists said, his choice of a running mate, isn't all that significant.

"The chances of this person becoming vice president are close to zero," said Peter Ubertaccio, a professor of political scence and vice president for academic affairs at Stonehill College in Easton, Massachusetts. No third-party candidate has won the U.S. presidency in well over a century .

"The nomination of Ms. Shanahan will make no difference whatsoever in Kennedy's bid," added Jeffrey Berry, a political science professor emeritus at Tufts University in Medford, Massachusetts. "People don't vote for vice president. They vote for president."

But the choice of running mate is the first significant decision a presidential candidate has to make and therefore reflects on them, said Christopher Devine, an associate professor of political science at the University of Dayton in Ohio.

Voters want to see a vice presidential candidate they could imagine in the White House, said Devine, co-author of of the book " Do Running Mates Matter? " "There's good evidence that when people see a VP pick who is not instantly a credible vice president they question a presidential candidate's judgement and they're less likely to vote for that person."

Devine said the selection of Shanahan was not a good look for Kennedy. "This is not the kind of move you would make if you truly anticipated becoming the next president of the United States," he said.

Someone like Kennedy who lacks any governing experience would be expected to choose a running mate with some expertise in foreign policy or negotiating with Congress, he said. Even Donald Trump , who famously had no political experience in 2016 when he ran for president the first time, chose Mike Pence as his running mate ‒ a former Congressman and Indiana governor.

The main reason to choose Shanahan, Devine said, seems to be for her money. As a running mate, she is not limited by campaign contribution limits.

How they're selected: What we know now about choosing a running mate and its impact on voters

It may help Shanahan to be a VP candidate, Berry said, if she has political ambitions in her home state of California, but probably won't raise her national profile much, unless she's willing to fund a major national tour for herself in addition to Kennedy, complete with an advance team and communications people.

Nicole Shanahan's personal life

Shanahan, who declined several requests from USA TODAY for an interview, is the daughter of a Chinese immigrant mother and a father of German-Irish descent who suffered from schizophrenia and bipolar disorder.

In a video and a half-hour speech, she mentioned her difficult childhood, growing up in Oakland. Her family depended on welfare for a time, living "one misfortune away from disaster," as her father's struggles repeatedly cost him jobs.

In her junior year of high school, she traveled to El Salvador, which was then still recovering from a 12-year civil war. The experience turned her into a pacificist and peace activist ‒ which at the time meant leading her fellow students on a march to the local radio station.

She attended college at the University of Puget Sound and then worked as a paralegal and patent specialist for a number of years.

Her first marriage to San Francisco investor and finance executive Jeremy Asher Kranz reportedly lasted from 2013 to 2015. She was attending the Santa Clara University School of Law at the time, graduating in 2014.

She reportedly met Brin that year at a yoga retreat and the pair married in 2018, the same year their daughter Echo was born. They separated in 2021 and divorced last year.

It's unclear how much money she received in their confidentical divorce proceedings, but in 2022, Brin donated $23 million worth of shares in Alphabet, Google's parent company , to the philanthropy she founded and presides over, the Bia-Echo Foundation .

Shanahan provided $4 million to support a controversial $7 million Kennedy advertisement that ran during the Super Bowl. Last year, she donated $500,000 to the pro-Kennedy group Common Sense and the legal limit of $6,600 last year to Kennedy's campaign. She has donated to other candidates in the past, including Biden's 2020 campaign and Hillary Clinton's 2016 White House bid.

She founded ClearAccessIP, a Palo Alto-based lawfirm that helps patent owners manage and monetize their intellectual property right, which she sold in 2020. She remains listed as a research fellow at CodeX, the Stanford Center for Legal Informatics , which she described as focusing on "humanistic coding."

She was photographed on red carpets with Brin a number of times, and was alleged by the Wall Street Journal to have had an affair with Elon Musk, which both she and Musk repeatedly denied. She told People magazine in a story addressing her reaction to the negative publicity, that the two were friends and she spoke with him about whether his company Neuralink could provide assistance to Echo, who has autism.

She blamed the end of her marriage not on an affair, but on the challenges of "living as a wife of a billionaire."

"I was not the best version of myself,” she told the magazine. “I felt conflicted every day, like I couldn’t access the thing that made me what I am.”

Last May, Shanahan reportedly held a "love ceremony" with Jacob Strumwasser, a vice president at Lightning Labs, whom she met at the Burning Man festival in 2022.

Shanahan's philanthropy

Shanahan said her childhood of deprivation and priveleged adulthood have taught her that "the purpose of wealth is to help those in need."

To that end, she has devoted most of her public activities in recent years to health philanthropy, mainly in the areas of autism, "food as medicine," and female aging. "Healthy soil is the foundation of healthy food," she said and "our answer to the climate crisis."

She was a "convening participant" and a financial supporter of President Joe Biden's 2022 Task Force on Hunger, Nutrition and Health , though she said Tuesday that she has left the Democratic party because it is not living up to its ideals.

She has also committed $100 million over the course of her lifetime to promoting female longevity and has already seeded the creation of the Buck Institute's Center for Reproductive Longevity and Equality with a $6 million donation, in addition to a $20 million contribution toward the creation of a global consortium promoting women's reproductive health and longevity.

Shanahan has said she became interested in female reproductive health after facing fertility issues before conceiving Echo.

Jennifer Garrison, the scientist who runs both the center and the global consortium, said Shanahan's contributions have been essential to bringing attention and much-needed support to an underfunded area of research that could help better explain aging for everyone.

Although half the world's population is female, little is known about how and why ovaries age faster than the body's other tissues, and the other roles ovaries play in human health.

"What we're talking about is not just young women who are having fertility issues, not just women in perimenopause or going through menopause, but we're talking about a woman's entire adult life," Garrison said. "We don't understand how female bodies work at any point in adult life ‒ but we can. This is all knowable. None of this is rocket science. We just have to literally collect the data."

Shanahan was the first philanthropist to see the importance of digging into this science, learning more and helping women age better, she said.

Shanahan's platform

Shanahan spoke passionately about the importance of curing people from the chronic diseases that are plaguing them ‒ diseases she believes are caused by modern life. Curing them, she said, will cure America.

"What is possible for the human being is also possible for our nation," she said.

She blamed chronic illnesses like the infertility she suffered, her daughter's autism and rampant mental health challenges on three major causes.

First, she said, endocrine disruptors in food and chemicals in our environment make it harder for the body to heal.
Electrochemical exposures from wireless technologies and devices, such as cell phones, compound the problems, she said.
And medications, often prescribed to treat problems caused by the first two actually exacerbate them, she said. She did not name vaccines, but Kennedy is known for his anti-vaccine stance.

All three claims have limited or no scientific support.

As vice president, Shanahan said she would address those concerns by using artificial intelligence to examine medical data bases. "We just have to ask the right questions, do the right research and apply the right tools," she said. "We have to rid science of the corporate bias … and throw this into reverse."

She concluded by promising voters "to make this world a little less crazy."

Karen Weintraub can be reached at [email protected].

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Steven Spielberg speaking at a ceremony marking the 30th anniversary of the USC Shoah Foundation.

Steven Spielberg denounces antisemitism and makes first comments on Gaza

Schindler’s List director says in speech marking 30th anniversary of the USC Shoah Foundation that he is alarmed that ‘we may … once again have to fight for the very right to be Jewish’

Steven Spielberg has denounced the global upsurge of antisemitism, and made his first direct comments about Israel’s military action in Gaza, in a speech marking the 30th anniversary of the foundation of the USC Shoah Foundation.

In remarks reported by Deadline , Spielberg said: “Those who can not remember the past are condemned to repeat it. I am increasingly alarmed that we may be condemned to repeat history – to once again have to fight for the very right to be Jewish.”

He added: “The echoes of history are unmistakable in our current climate. The rise of extremist views has created a dangerous environment, and radical intolerance leads a society to no longer celebrate differences but instead conspire to demonise those who are different to the point of creating ‘the Other’… This is happening alongside anti-Muslim, Arab, and Sikh discrimination. The creation of ‘the Other’ and the dehumanisation of any group based on their differences, is the foundation of fascism.”

Spielberg also directly addressed the current conflict in Gaza for the first time, saying: “We can rage against the heinous acts committed by the terrorists of October 7th and also decry the killing of innocent women and children in Gaza.”

One of Hollywood’s most prominent Jewish figures, Spielberg has largely avoided making overt statements about the Gaza conflict. In December he was quoted in a Shoah Foundation statement about the 7 October massacre by Hamas – which resulted in approximately 1,200 deaths , mass rapes and the taking of around 253 hostages – saying: “I never imagined I would see such unspeakable barbarity against Jews in my lifetime.” Spielberg has not signed the open letter criticising Zone of Interest director Jonathan Glazer’s Oscar acceptance speech .

Shortly after completing the Holocaust drama Schindler’s List, Spielberg established the Shoah Foundation in 1994 with the express purpose of recording the testimony of Holocaust survivors, and it moved to the University of Southern California in 2006.

Steven Spielberg
Antisemitism

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The Trump camp and the White House clash over Biden's recognition of 'Transgender Day of Visibility'

W ASHINGTON (AP) — President Joe Biden is facing criticism from Donald Trump's campaign and religious conservatives for proclaiming March 31 — which corresponds with Easter Sunday this year — as “Transgender Day of Visibility.”

The Democratic president issued the proclamation on Friday, calling on “all Americans to join us in lifting up the lives and voices of transgender people throughout our Nation and to work toward eliminating violence and discrimination based on gender identity.”

But in 2024, the March 31 designation overlaps with Easter, one of Christianity's holiest celebrations. Trump's campaign accused Biden, a Roman Catholic, of being insensitive to religion, and fellow Republicans piled on.

"We call on Joe Biden’s failing campaign and White House to issue an apology to the millions of Catholics and Christians across America who believe tomorrow is for one celebration only — the resurrection of Jesus Christ," said Karoline Leavitt, the Trump campaign's press secretary. She assailed what she called the Biden administration's "years-long assault on the Christian faith.”

House Speaker Mike Johnson, R-La., said on social media that the “Biden White House has betrayed the central tenet of Easter” and called the decision “outrageous and abhorrent.”

White House spokesperson Andrew Bates said the Republicans criticizing Biden “are seeking to divide and weaken our country with cruel, hateful and dishonest rhetoric.”

“As a Christian who celebrates Easter with family, President Biden stands for bringing people together and upholding the dignity and freedoms of every American," Bates said. "President Biden will never abuse his faith for political purposes or for profit.”

The advocacy group GLAAD said in a statement that people can both celebrate Easter and show their support for the trans community.

“The date of Easter moves each year, while Trans Day of Visibility is always recognized on March 31, but this year right-wing politicians and talking heads are using the coincidental timing to overshadow the hope and joy that Easter represents," said Sarah Kate Ellis, GLAAD president and CEO.

Biden first issued a proclamation on transgender visibility in 2021 . Proclamations are generally statements about public policy by the president. But this year's overlap with Easter and the heated tensions from the presidential campaign made the latest transgender proclamation a way for many Republicans to question the Democrat's religious faith.

Biden devoutly attends Mass and considers his Catholic upbringing to be a core part of his morality and identity. In 2021, he met with Pope Francis at the Vatican and afterward told reporters that the pontiff said he was a “good Catholic” who should keep receiving Communion.

But Biden's political stances on gay marriage and support for women having the right to abortion have put him at odds with many conservative Christians.

President Joe Biden waves as he arrives Air Force One, Tuesday, March 29, 2024, in Hagerstown, Md. Biden is en route to Camp David.(AP Photo/Alex Brandon)

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Robert F. Kennedy Jr. picks Nicole Shanahan as his running mate for his independent White House bid

Robert F. Kennedy Jr. chose Nicole Shanahan on Tuesday to be his vice presidential pick. Shanahan, 38, is a California lawyer and philanthropist who’s never held elected office. (AP Video: Haven Daley)

Presidential candidate Robert F. Kennedy Jr. right, waves on stage with Nicole Shanahan, after announcing her as his running mate, during a campaign event, Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

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From left, to right, Jacob Strumwasser, Nicole Shanahan, Presidential candidate Robert F. Kennedy Jr. and Cheryl Hines stand together on stage during a campaign event, Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

FILE - Presidential candidate Robert F. Kennedy Jr., speaks during a campaign event at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, Thursday, Oct. 12, 2023, in Miami. (AP Photo/Wilfredo Lee, File)

Presidential candidate Robert F. Kennedy Jr. right, is joined on the stage by his wife Cheryl Hines during a campaign event, Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

Supporters of Presidential candidate Robert F. Kennedy Jr. gather during a campaign event, Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

Presidential candidate Robert F. Kennedy Jr., right, stands on the stage before a campaign event where he is expected to announce a running mate, Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

A stage is set at a campaign event for presidential candidate Robert F. Kennedy Jr., Tuesday, March 26, 2024, in Oakland, Calif. Kennedy is expected to announce a running mate. (AP Photo/Eric Risberg)

Buttons are displayed during a campaign event for Presidential candidate Robert F. Kennedy Jr., Tuesday, March 26, 2024, in Oakland, Calif. (AP Photo/Eric Risberg)

OAKLAND, Calif. (AP) — Robert F. Kennedy Jr. chose Nicole Shanahan on Tuesday to be his vice presidential pick, adding a wealthy but nationally unknown figure to his independent White House bid that’s trying to appeal to voters disaffected by a rematch of the 2020 election.

Shanahan, 38, is a California lawyer and philanthropist who’s never held elected office. She leads Bia-Echo Foundation, an organization she founded to direct money toward issues including women’s reproductive science, criminal justice reform and environmental causes.

Kennedy, a former Democrat, made the announcement in Oakland, California, where Shanahan was raised in an impoverished family.

“Nicole and I both left the Democratic Party,” he said. “Our values didn’t change. The Democratic Party did.”

Kennedy’s campaign has spooked Democrats, who are fighting third-party options that could draw support from President Joe Biden and help former President Donald Trump. But allies for both Biden and Trump attacked Kennedy and Shanahan on Tuesday, reflecting the uncertainty about how Americans might respond to an independent ticket that has little chance of winning Electoral College votes but could draw votes across the spectrum.

Without the backing of a party, Kennedy faces an arduous task to get on the ballot, with varying rules across the 50 states. He’s picking a running mate now because about half of the states require him to designate one before he can apply for ballot access.

Kennedy has secured access to the ballot in Utah . He and an allied super PAC, American Values 2024 , say they’ve collected enough signatures to qualify in several other states, including swing states Arizona, Nevada and Georgia, but election officials there have not yet signed off.

FILE - Presidential candidate Robert F. Kennedy, Jr. speaks during a campaign event, Oct. 9, 2023, in Philadelphia. The lack of excitement many Americans feel about a presidential rematch has heightened interest in alternatives to the major-party candidates like Robert F. Kennedy Jr., whose famous name has helped him build buzz for his independent bid. He plans to announce his vice presidential nominee later this month in Oakland, Calif, and is stoking rumors that he might pick New York Jets quarterback Aaron Rodgers. (AP Photo/Matt Rourke, File)

In Nevada, Democratic Secretary of State Francisco Aguilar said in a March 7 letter to independent candidates that they must nominate a vice presidential candidate before collecting signatures. The letter came days after Kennedy’s campaign announced he’d collected enough signatures in the state.

Kennedy acknowledged the hurdles he faces and urged Americans to “take a risk” and vote for him, saying the biggest obstacle to his campaign is the belief that he can’t win.

“If Nicole and I can get Americans to refuse to vote from fear, we’re going to be in the White House in November,” he said.

In a nearly 30-minute speech introducing herself to Kennedy supporters, Shanahan echoed the critique at the heart of Kennedy’s campaign — that both major parties, the media and the U.S. government are beholden to greedy profiteers. She also embraced his discredited anti-vaccine message .

“It wasn’t until I met Bobby and people supporting him that I felt any hope in the outcome of this election,” Shanahan said.

Formerly married to Google co-founder Sergey Brin, Shanahan is deeply enmeshed in the Silicon Valley technology culture that Kennedy frequently critiques.

But he said her connections would help her confront the tech industry’s power and influence, and her knowledge of artificial intelligence could steer the government to nurture transformative technologies.

Outside the performing arts venue where Kennedy announced his pick, broken-down cars, discarded bicycles, tents and all manner of household goods took up the sidewalk and a park, a visual reminder of the housing crisis that has plagued California.

Dawn Mitchell, a 52-year-old retired Army reservist and U.S. Postal Service worker from Chesapeake, Virginia, said she was vacationing in Los Angeles when she heard Kennedy would be appearing in Oakland and decided to make the six-hour drive to hear him and Shanahan.

“I didn’t really know her before, but just listening to her and listening to her passion about helping children and the chronic disease epidemic and regenerative farming, I’m pretty impressed by her,” she said.

Speakers who entertained the crowd before Kennedy took the stage included Angela Stanton-King, a woman pardoned by then-President Donald Trump for her role in a car theft ring that led to a 2004 federal conspiracy conviction and two years in prison; Metta World Peace, the NBA all-star player formerly known as Ron Artest; and Dr. Jay Bhattacharya, a Stanford Medical School professor who questioned the efficacy of lockdowns during the COVID-19 pandemic and was part of Republican Florida Gov. Ron DeSantis’ presidential launch event last year.

The Democratic National Committee is gearing up to take on Kennedy and other third-party options, including No Labels , a well-funded group working to recruit a centrist ticket. The effort is overseen by veteran strategist Mary Beth Cahill, whose resume includes chief of staff to the late Sen. Edward M. Kennedy of Massachusetts, another of RFK Jr.’s uncles.

Some members of his family have publicly criticized his views . Dozens of Kennedy family members sent a message when they posed with Biden at a St. Patrick’s Day reception at the White House in a photo his sister Kerry Kennedy posted to social media.

“He’s a spoiler. He’s tried to coast on his family legacy and the goodwill they have in the African American community,” Pennsylvania Lt. Gov. Austin Davis said of Kennedy on a conference call with reporters organized by the DNC. “But the Kennedy family has denounced this lame attempt and they’ve quite frankly stood with President Biden.”

Republicans, likewise, worry Kennedy’s anti-establishment bent and skepticism about the response to COVID-19 could entice voters who might otherwise vote for Trump.

“Robert F. Kennedy Jr. is a far-left radical that supports reparations, backs the Green New Deal, and wants to ban fracking,” said Alex Pfeiffer, a spokesperson for the pro-Trump super PAC Make America Great Again Inc. “It’s no surprise he would pick a Biden donor leftist as his running mate.”

Kennedy is a descendant of a storied Democratic family that includes his father, Robert F. Kennedy, who was a U.S. senator, attorney general and presidential candidate, and his uncle former President John F. Kennedy.

Kennedy was a teenager when his father, known as RFK, was assassinated during his own presidential campaign in 1968. RFK Jr. built a reputation of his own as an activist, author and lawyer who fought for environmental causes such as clean water.

Along the way, his activism has veered into conspiracies and contradicted scientific consensus, most infamously on vaccines .

An anti-vaccine group Kennedy led has a lawsuit pending against a number of news organizations, among them The Associated Press, accusing them of violating antitrust laws by taking action to identify misinformation, including about COVID-19 and COVID-19 vaccines. Kennedy took leave from the group when he announced his run for president but is listed as one of its attorneys in the lawsuit.

Organizing and Outlining

Objectives, outline, and introduction, chapter 8: organizing and outlining.

By Joshua Trey Barnett University of Indiana, Bloomington, IN

Learning Objectives

After reading this chapter, you should be able to:

Select a topic appropriate to the audience and occasion.
Formulate a specific purpose statement that identifies precisely what you will do in your speech.
Craft a thesis statement that clearly and succinctly summarizes the argument you will make in your speech.
Identify and arrange the main points of your speech according to one of many organizational styles discussed in this chapter.
 Connect the points of your speech to one another.
Create a preparation and speaking outline for your speech.

Chapter Outline

Introduction
Selecting a Topic
Formulating a Purpose Statement
Writing a Thesis Statement
Selecting Main Points
Selecting Sub-points
Chronological
Comparative
Problem-Solution
Transitional Statements
Internal Previews
Outline Types
Outline Structure
Preparation Outline
Speaking Outline
Using the Outline
Module Activities

A list of verbs. Think, plan, make, assemble, celebrate.

“Rough Outline For A Course” by Chris Campbell. CC-BY-NC .

Meg jaunted to the front of the classroom—her trusty index cards in one hand and her water bottle in the other. It was the mid-term presentation in her entomology class, a course she enjoyed more than her other classes. The night before, Meg had spent hours scouring the web for information on the Woody Adelgid, an insect that has ravaged hemlock tree populations in the United States in recent years. But when she made it to the podium and finished her well- written and captivating introduction, her speech began to fall apart. Her index cards were a jumble of unorganized information, not linked together by any unifying theme or purpose. As she stumbled through lists of facts, Meg—along with her peers and instructor—quickly realized that her presentation had all the necessary parts to be compelling, but that those parts were not organized into a coherent and convincing speech.

Giving a speech or presentation can be a daunting task for anyone, especially inexperienced public speakers or students in introductory speech courses. Speaking to an audience can also be a rewarding experience for speakers who are willing to put in the extra effort needed to craft rhetorical masterpieces. Indeed, speeches and presentations must be crafted. Such a design requires that speakers do a great deal of preparatory work, like selecting a specific topic and deciding on a particular purpose for their speech. Once the topic and purpose have been decided on, a thesis statement can be prepared. After these things are established, speakers must select the main points of their speech, which should be organized in a way that illuminates the speaker’s perspective, research agenda, or solution to a problem. In a nutshell, effective public speeches are focused on particular topics and contain one or more main points that are relevant to both the topic and the audience. For all of these components to come together convincingly, organizing and outlining must be done prior to giving a speech.

This chapter addresses a variety of strategies needed to craft the body of public speeches. The chapter begins at the initial stages of speechwriting— selecting an important and relevant topic for your audience. The more difficult task of formulating a purpose statement is discussed next. A purpose statement drives the organization of the speech since different purposes (e.g., informational or persuasive) necessitate different types of evidence and presentation styles. Next, the chapter offers a variety of organizational strategies for the body of your speech. Not every strategy will be appropriate for every speech, so the strengths and weaknesses of the organizational styles are also addressed. The chapter then discusses ways to connect your main points and to draw links between your main points and the purpose you have chosen. In the final section of this chapter, one of the most important steps in speechwriting, outlining your speech, is discussed. The chapter provides the correct format for outlines as well as information on how to write a preparation outline and a speaking outline.

Chaos is inherent in all compounded things. Strive on with diligence. – Buddha

Chapter 8 Objectives, Outline, and Introduction. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Rough Outline For A Course. Authored by : Chris Campbell. Located at : https://www.flickr.com/photos/cgc/5057298847/in/photolist-8GTYKH-3ZuCKv-aYAeTK-KyPrf-e9Md1-LtwZr-6NwxoZ-2Cji3-ZpYcW-4ex5St-KXoxk-9x6rJP-aYBj8F-KtgVG-p4HuF-4o92dW-5oX72p-68yv6i-49eaDj-7kzGSp-52sD2h-7Qq7tu-NWth6--7tQDV-fsA8zq-ePFL6-91kboN-91msXM-91m1Tv-4HNTCB-87nuT6-91mfQt-91usiH-9LgZfQ-91xwbj-91nq4v-5t2yNu-fMvjLK-2V2uSq-7XMo7g-8WnoZh-91vi1q-7JorFk-79Xgdc-7a245b-7a2453-79XgbD-7a244Y-agDbc5 . License : CC BY-NC: Attribution-NonCommercial

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8.2: The Importance of an Introduction

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Learning Objectives

Explain the general length of an introduction.
List and explain the five basic functions of an introduction.
Understand how to use three factors of credibility in an introduction.

Figure 8.2.1: Brian Indrelunas – enter at your own risk – CC BY-NC 2.0.

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if a speech is to be five minutes long, the introduction should be no more than forty-five seconds. If a speech is to be ten minutes long, then the introduction should be no more than a minute and a half. Unfortunately, that 10 to 15 percent of a speech can either make an audience interested in what we have to say or cause them to tune out before we've started. Overall, a good introduction should serve five functions, goals, and/or purposes (A, B, C, D, and E). Let’s examine each of these.

A: Gain Audience Attention and Interest

The first goal of an introduction is to gain the audience’s attention and make them interested in the speech. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while a speaker is speaking, actually getting them to listen is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If we do not get the audience’s attention at the outset, it will only become more difficult to do so as we continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

B: State the Speech's Purpose

The second major function of an introduction is to reveal the purpose of the speech. We all have sat through speeches, church sermons, class lectures and wondered what the speaker, preacher, and/or teacher was actually talking about. An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. If the speaker doesn’t know what her, his, or their topic is and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.”

As we discussed in Chapter 5 “Finding a Purpose and Selecting a Topic”, the specific purpose is the one idea we want our audience to remember when we are finished with our speech. The specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused our purpose is, the easier our task will be in developing our speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of our speech. To develop a specific purpose, we should complete the following sentence: “I want my audience to understand that…” Notice that the specific speech purpose is phrased in terms of expected audience responses, not in terms of the speaker's own perspective.

C. Establish Speaker Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the concept of credibility must be understood as a perception of receivers. Essentially, the audience determines whether or not a speaker is credible, but a speaker has many opportunities to influence the audience's perception. Even if we think we are the most competent, caring, and trustworthy individuals, the audience has to believe it. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven (1999) have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Vivek Murthy, the US Surgeon General during the Biden Administration, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Figure 8.2.2: Dr. Vivek Murthy - Public Domain

But what if we do not possess a fancy title that lends itself to established competence? We need to explain to the audience why we are competent to speak on our various topics. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Vivek Murthy may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, we need to establish our credibility on each topic we address, so establishing our competence about the energy efficiency of furnace systems during an informative speech does not automatically mean we will be seen as competent on the topic of organ donation for a persuasive speech.

The second factor of credibility noted by McCroskey and Teven is trustworthiness, or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When an audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful. The speaker could be 100 percent honest, but the audience will still find the information suspect. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the members of Congress were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: http://www.cnn.com/video/#/video/bestoftv/2009/08/07/ldt.sylvester.town.hall.cnn?iref=videosearch . These incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Caring/goodwill is the final factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond (2008), “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (p. 33-34). As a speaker, then, we need to establish that our information is being presented because we care about our audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

D. Provides Audience Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with the audience, is to provide them with reasons why they should listen to the speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we spend more time discussing how to establish a good relationship with the audience. However, this relationship starts the moment a speaker steps to the front of the room and begins speaking.

Instead of assuming the audience will make their own connections to the speech material, effective speakers should explicitly state how the information might be useful to the audience. Tell them directly how they might use the information themselves. Build a bridge to the audience by explicitly connecting the topic to their possible needs.

E. Previews Main Ideas

The last major function of an introduction is to preview the main ideas that will be covered in the body of the speech. A preview establishes the direction the speech will take. We sometimes call this process signposting because we're establishing signs for audience members to look for while we are speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these three to five points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker (1965) found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized. Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps the audience keep track of where the speaker is in the speech if they momentarily daydream or get distracted.

Key Takeaways

Introductions are only 10–15 percent of one’s speech, so speakers need to make sure they think through the entire introduction to ensure that they will capture an audience. During an introduction, speakers attempt to impart the general and specific purpose of a speech while making their audience members interested in the speech topic, establishing their own credibility, and providing the audience with a preview of the speech structure.
A speaker’s perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart. At the same time, speakers should strive to be both competent and honest while speaking.
What are the five basic functions of an introduction? Discuss with your classmates which purpose you think is the most important. Why?
Why is establishing a relationship with one’s audience important? How do you plan on establishing a relationship with your audience during your next speech?
Of the three factors of credibility, which do you think is going to be hardest to establish with your peers during your next speech? Why? What can you do to enhance your peers’ perception of your credibility?

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.

Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34.

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COMMENTS

How to Write an Introduction Speech: 7 Easy Steps & Examples
Rehearse and Edit. Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful. Tailor for the Occasion. Adjust the tone and content of your introduction speech to match the formality and purpose of the event.
Purpose of a Speech Introduction
Goal 5: Preview main points. An introduction should end with a clear preview of the main points of the speech. The purpose is to provide a clear, overarching structure of how the topic will be divided and the thesis fulfilled. Therefore, it is important to use concise language and to only preview the names of your main points, avoiding the ...
Introduction Speech: a 'how to', with an example speech
2. Check the length of your speech. Pertinent and pithy: a short speech is what you want. One to two minutes should be enough. Test it out loud with a timer and trim if necessary. My example speech is 171 words long. That will take approximately 1 minute 30 seconds to say depending on the speaker's rate of speech.
9.1 The Importance of an Introduction
The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. ... The first major purpose of an introduction is to gain your audience's attention and make them ...
8 Effective Introductions and Powerful Conclusions
The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech. ... The first major purpose of an introduction is to gain your audience's attention and get them interested in what you have to say ...
9.3 Putting It Together: Steps to Complete Your Introduction
A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. ... toward the end of the introduction to a speech. A thesis statement helps the audience get ready to ...
Introduction Speech Examples That Increase Speaker Credibility
You can begin with a simple "Good morning/Good evening, ladies and gentlemen"; then state the purpose of your speech — introducing the topic, the purpose of the speech, and the guest speaker. You must effectively establish the speaker's qualifications. Introduction speeches are considered commemorative speeches in the sense that they ...
9.1: The Importance of an Introduction
The Importance of an Introduction. Nathan - Welcome - CC BY-SA 2.0. The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes ...
How to write a speech introduction: 12 of the best ways to start
9. It's in the news. Take headlines from what's trending in media you know the audience will be familiar with and see. Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is. For example:
Functions of Introductions
Speech introductions are an essential element of an effective public speech. Introductions have four specific functions that need to be met in a very short period of time. Introductions must gain the audience's attention and their goodwill, they must state the purpose of the speech and they must preview the main points.
Make A Speech Introduction That Grabs Audience Attention
The speech introduction is the first part of a speech and the first opportunity to grab the audience's attention. The speaker should state the topic, make it relatable to the audience, establish credibility and preview the main points. You should write or finalize your introduction at the end so that it reflects what you actually said.
How to make a speech introduction that grabs attention?
Example 1: If you need to make a 30-minute speech, then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here. Example 2: If you need to make a 120-minute speech, a 12-18-minute introduction is too long. This means that the 10-15% rule doesn't apply here, and a substantive ...
Preparing the Introduction
The introduction is prepared last because you want to make sure that the body of the speech drives the introduction, not the other way around. The body of the speech contains most of your content, your arguments, your evidence, and your source material: The introduction sets up the body, but it should not overwhelm the body of the speech, nor ...
Introduction Speech
Introductions are meant to give an audience a quick run through of what they must know. Create a speech outline that will state the purpose of your speech and provide a preview of main ideas that are to be discussed. This is sure to give your audience a reason to listen. 3. Create an icebreaker.
PDF Giving an Introduction Speech
Clarifying Your Purpose The purpose of an introduction speech may vary. For instance, in a social-academic context you may want to establish a network among peers. When introducing a speaker at a conference, your purpose may be to establish the speaker's credibility. Discussion Question 1.
9 Introduction Speech Ideas for a Successful Presentation
5. Keep it brief and simple. It's usually a good idea to keep your introductory speech brief and simple so listeners can remember what you say more easily and stay focused on your presentation. Try to use language familiar to your audience, and offer brief explanations of jargon that may be unfamiliar to them.
4 Ways of Making the Best Introduction Speech
You can use news or the latest trends related to your intended speech purpose and target audience. An excellent introduction speech example may start with "Good afternoon. America hits 1,000,000 cases of COVID-19 for July 2020." 2. Use of Quotations. Initiating an introduction speech with a pertinent quote sets the tone for the rest of the ...
8.1: The Importance of an Introduction
B: State the Speech's Purpose. The second major function of an introduction is to reveal the purpose of the speech. We all have sat through speeches, church sermons, class lectures and wondered what the speaker, preacher, and/or teacher was actually talking about. An introduction is important because it forces the speaker to be mindfully aware ...
How to Write a Good Speech: 10 Steps and Tips
It begins with clearly understanding the speech's purpose and the audience it seeks to engage. ... The main elements of a speech typically include: Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview ...
Chapter Ten
This means that if your speech is meant to be five minutes long, your introduction should be no more than about forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than about a minute and a half. Keep in mind, that 10 to 20 percent of your speech can either make your audience interested in what ...
RFK Jr.'s VP pick is Nicole Shanahan: philanthropist, Sergey Brin ex
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Response Latencies During Confrontation Picture Naming in Aphasia: Are
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The incredible about-face of Sinn Fein on this issue is notable.
Objectives, Outline, and Introduction
Learning Objectives. Select a topic appropriate to the audience and occasion. Formulate a specific purpose statement that identifies precisely what you will do in your speech. Craft a thesis statement that clearly and succinctly summarizes the argument you will make in your speech. Identify and arrange the main points of your speech according ...
Dysphagia Service Delivery in the Educational Setting: Pediatric
Purpose: This article addresses considerations for the speech-language pathologist to ensure culturally competent dysphagia management in the school setting for children with oral motor, swallowing, and pediatric feeding disorders (PFDs). There is also discussion of the multifactorial cultural and linguistic influences that impact collaborative ...
8.2: The Importance of an Introduction
B: State the Speech's Purpose. The second major function of an introduction is to reveal the purpose of the speech. We all have sat through speeches, church sermons, class lectures and wondered what the speaker, preacher, and/or teacher was actually talking about. An introduction is important because it forces the speaker to be mindfully aware ...