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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

What factors can influence the marketing strategy success?
Manipulation tactics and consumer behavior: creating a desire to purchase.
Negative effect of advertising on teenagers.
The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
What marketing strategies should be used for hotel business to attract new clients?
The importance of psychographics methods in marketing schemes.
Life style and marketing.
Effective Internet marketing activities: what should we expect in the future?
Social media as an effective tool to promote business.
Does irritating and silly advertising reach customers more effectively than an ordinary one?
The usage of successful brands advertising methods in political campaigns.
Can food product labels influence customer behavior?
Impulsive buying: social and psychological aspects.
What factors can affect the success of a new brand?
The impact of advertising on acquisition of bad habits by teenagers.
Branding and customer satisfaction.
Consumer attitude towards functional food.
Differences in male and female consumer making decision process.
How can celebrities influence consumer buying decision?
What are the most beneficial ways to build customer loyalty?
How do demands change upon generations?
Can effectiveness of advertising depend on a social network?
Can language influence product identity?
Why is it important to know the national culture when promoting the product?
Does gender influence customer buying decision?
The effect of globalization and customer behavior.
How do marketing methods differ across the cultures?
What are the major strategies to attract potential clients?
Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

Relationship between Clients and Representatives
Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
Campaigns Based on Sexual Exposure: Appeal & Target Audience
Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

Why marketing on children’s television brings up controversies.
Social media marketing versus physical marketing methods.
Military academies marketing styles.
Aggressive marketing: pros and cons.
Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

Political aspect of television branding.
Branding style of Apple Inc and social bias.
Why branding and outsourcing do not work together.
scouting: an example of a successful branding system.
Male vs female branding specialists: gender bias in the outcome.
Principles of Creating Relatable Brand: Common Points with Consumers
Superior Brand Positioning for New Hotel Business
Brand Development: Individuals vs. Companies. Differences in Approach
Best Colour Combination for Modern Branding Types
UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

Direct marketing in e-commerce vs word of mouth strategies.
Does social media help in direct communication with customers: pros and cons.
Volunteering and direct marketing campaigns.
Newspaper delivery history: direct marketing.
Understanding customer needs: basics of preliminary customer analysis through the lens of perception
Direct Contact with Consumers: Do’s & Don’ts
Direct Mail and Its Connection to Ecology
Evaluating Success of Conducted Mail Campaign
Top Five Promotion Objects to Use for Making Direct Campaign Successful
Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

An Indian influence in society in fashion marketing.
perception of luxury vs the United States.
Wrong perception of marketing peculiarities by the immigrants.
Royal family and intentional style marketing abroad.
Perception of marketing styles in the United States.
Peculiarities of Launching Campaigns in the United Arab Emirates
Differences & Similarities between Luxury Brands for Developed & Developing Countries
Three Ways of Improving Bad International Production Outcomes
Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

Is Apple Inc. approached the same way as in the United States?
Social dividing in target marketing of consumer goods.
Consumerism: a historical analysis.
Conservative attitudes to brands in society.
Winning loyalty of customers: case studies of foreign companies.
Influence of Belonging to Certain Social Group on Buying Decisions
Three Factors that Alienate Consumers from the Brand
Reasons for Consumers Migrating to Other Brands
Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

The role of influencers in SMM.
Why social media must be supported by blog posts.
The most common misconceptions regarding the immediate success of Facebook advertising.
Transformation of customers into sales with the help of Instagram.
The dark side of SMM: controversial issues and hacking occasions.
Most Efficient Social Network from Perspective of Promotions
Three Methods of Reaching the Maximal Amount of Customers via Facebook
Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
5 Common Mistakes in Communication with Clients via Social Networks
Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

Human Rights Violations during news advertisement marketing strategies.
Biased coverage of social campaigns in the media.
political shows: another way of marketing propaganda or analytical work?
How honest is advertisement of foods and beverages?
Should the advertisement of alcohol and tobacco be made illegal?
People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
Work and Mistakes Committed by Puffery During Campaigns
Marketing vs Propaganda: Concept Differences & Similarities
Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

Digital marketing challenges during Covid-19.
The use of AI tools in digital marketing: benefits and drawbacks.
The benefits of customer targeting and data mining principles.
Commercial side of digital marketing and related risks.
Digital marketing in the bank sector.
How Do Demands Change According To Generation?
Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
Peculiarities of Search for what Keywords to Use for Online Ads
Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

Advertising and grammar school children: the lessons to learn.
Should real people (non staged) be allowed to participate in advertising?
Use of street advertisement: way.
Structure of classic advertising: a historical analysis.
Why advertisement is no longer efficient when using print ads?
Seven Ways in Which Advertising Influences Children’s Minds
History of Alcohol Ads & Harm They Caused During Years
Celebrity Endorsement as Outdated Advertising Trend
Is TV Still Good for Ads?
When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

Planning an event for all male vs all-female groups.
Event management and safety rules: pros and cons.
Event planning industry during pandemic times.
The limitations in the work of event managers during children’s events.
music marketing during festivals and time management issues.
Functions Performed by Event Managers
Event Planners & Responsibilities They Must Entail
Organising an Event: Five Core Factors that Must Be Considered
Popular Trends in Events Industry
Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

Gender bias in perception of marketing ads.
Children’s fashion: how should we discuss it with the children?
Celebrity involvement in fashion industry.
Social media and related impact on distorted body image.
What makes a fashion icon in modern society?
Gender Differences that Affect the Structure of Fashion Marketing
Fashion Icons and Their Contributions to Products Advertising
Factors Affecting Decision Of Fashion Products Purchase
How Fashion Uses Ads
Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

The role of storytelling in social media marketing.
Influencers vs private approaches.
Real-time marketing on social media.
The use of guest posting in social media marketing.
Goal setting strategies on social media.
Live streams as the social media marketing future.
Tourism marketing campaigns online.
Augmented reality challenges: pros and cons.
Use of social trends in marketing on Facebook.
Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

The use of outsourcing in online marketing.
Legal disputes and international marketing cheating.
Why do people tend to avoid international marketing practices.
Marketing and modern delivery methods.
Skype and Zoom as international marketing tools during Covid-19 times.
Healthcare concerns and accurate translation of international medical ads.
International business ethics between and Australian ways of life.
Consumerism in the field of tourism marketing in the United States.
expert of goods to India: the cultural bias.
International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

The use of famous athletes for advertising.
Should athletes show their political preferences as a part of a sports campaign.
Inequality of access to sports accessories.
Perception of Wimbledon marketing beyond.
Advertisement of youth sports club in Wales and Northern Ireland.
Should the boarding schools advertise their sports facilities?
An ethical aspect of medication advertising by athletes?
Nike vs Adidas brand analysis in society.
Should politicians participate in sports competitions.
Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

Influence of celebrities and consumerism.
The negative aspect of customer satisfaction methods.
Advertisement of Irish pubs abroad: controversial aspects.
Factors affecting male vs female consumer preferences.
Is radio advertising still efficient?
Analysis of online consumer behaviours.
Privacy vs target marketing online.
Corporate ethics and brand advertising strategies.
TV advertising: an outdated approach or the NLP approach?
Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

The most common misconceptions about marketing ethics.
Advertising to a young person: the list of things to know.
Expanding business marketing abroad: pros and cons.
Small business marketing strategies that are purely.
Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

Addressing the issue of food shortages in Wales.
Retail prices in Manchester vs Blackpool.
Retail marketing and relationship marketing during Covid-19 times.
Supply-and-demand changes during post-Brexit period.
Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

The most common marketing communications mistakes made by non-UK businesses.
How to communicate one’s brand and message without turning to aggressive marketing?
Marketing communications specifics on social media.
How do people perceive information: music marketing examples.
Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

Controversy about genetically-modified foods.
Logistic service providers and green marketing methods.
Socio-material analysis: green retailing.
Environmental concerns and advertising.
Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

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Marketing Dissertation Topics and Research Ideas

How do I choose marketing dissertation topics? Selecting dissertation topics in marketing requires thoughtful consideration and a structured approach. Marketing is a dynamic field with a wide range of topics to explore. Here’s a step-by-step guide to help you choose the perfect marketing dissertation topics: Identify Your Interests and Passions: Start by considering your personal […]

Table of Contents

How do I choose marketing dissertation topics?

Selecting dissertation topics in marketing requires thoughtful consideration and a structured approach. Marketing is a dynamic field with a wide range of topics to explore. Here’s a step-by-step guide to help you choose the perfect marketing dissertation topics:

Identify Your Interests and Passions : Start by considering your personal interests within the field of marketing. Are there specific aspects of marketing that intrigue you, such as consumer behavior , digital marketing , branding , or social media ?
Conduct a Literature Review : Dive into the existing marketing literature. Explore academic journals, books, and recent articles to identify current trends, gaps in research, and areas that need further investigation. Look for debates or controversies within the field.
Consult with Advisors and Professors : Your academic advisors and professors are valuable resources. Schedule meetings to discuss your interests and potential topics. They can offer guidance, suggest relevant literature, and provide insights into research directions.
Consider the Practical Relevance : Think about the practical relevance of your topic. How does it relate to real-world marketing challenges or industry trends? A topic that addresses current marketing issues or provides solutions to practical problems can be especially compelling.
Originality and Contribution : Aim for originality. Seek to make a unique contribution to the field of marketing. This could involve proposing new theories, conducting empirical research, or offering innovative marketing strategies.
Narrow Your Focus : Once you’ve identified a general area of interest, narrow it down to a specific research question or problem. A well-defined and focused topic will make your research more manageable.
Data and Methodology : Consider the data sources and research methods available to you. Ensure that you have access to the necessary data and that your chosen methodology is appropriate for your research question.
Feasibility : Assess the feasibility of your chosen topic. Do you have the resources and time required to conduct the research effectively?
Stay Informed : Stay current with the latest marketing trends and developments. Attend conferences, webinars, and seminars, and follow reputable marketing news sources to stay updated.
Brainstorm and Reflect : Take time to brainstorm potential topics and reflect on their significance. Discuss your ideas with peers, advisors, or mentors to get feedback.

Remember, choosing the right marketing dissertation topic is a critical step in your academic journey. It should align with your interests, be relevant to the field, and have the potential to make a valuable contribution. If you need further assistance in finalizing your marketing dissertation topics, dissertation-help.co.uk can provide guidance and support to ensure your choice is well-informed and academically sound.

The focus of the marketing disse r tation is on educational theories and practices to make a learning experience and permit the improvement of skills that could be applied to real-world problems. Your marketing research proposal topics should contribute something to the current writing in a given field.

Consumer Behavior:

a. The impact of social media influencers on consumer purchasing decisions.
b. The role of emotions in consumer decision-making processes.
c. Understanding impulse buying behavior among millennials.
d. Cultural influences on consumer behavior: A comparative study between Eastern and Western markets.
e. The effect of product packaging design on consumer perception and purchase intention.
f. More Inspiring Consumer Behaviour Dissertation Topics and Sample Ideas

Branding and Brand Management:

a. Brand storytelling: Creating emotional connections with consumers.
b. The role of brand trust in enhancing brand loyalty.
c. Brand extensions: Evaluating the success factors and challenges.
d. Co-branding strategies: A case study analysis of successful partnerships.
e. Brand image and reputation management in the era of social media.
f. More Crafting Identity: Exploring Novel Branding Dissertation Topics

Digital Marketing Dissertation Topics:

a. The effectiveness of influencer marketing on Instagram compared to YouTube.
b. Search engine optimization (SEO) strategies for small businesses.
c. Analyzing the impact of online reviews on consumer purchasing behavior.
d. Personalization in email marketing: Best practices and consumer responses.
e. The role of virtual reality (VR) and augmented reality (AR) in shaping future digital marketing strategies.
f. More Scroll to Success: Exploring Innovative social media and Digital Marketing Dissertation Topics

Marketing Ethics and Corporate Social Responsibility:

a. green marketing: Consumer perceptions and attitudes towards eco-friendly products.
b. The role of corporate social responsibility (CSR) in enhancing brand reputation.
c. Ethical considerations in online advertising: Balancing persuasion and consumer privacy.
d. Fair trade marketing: Assessing the impact on consumer behavior and brand perception.
e. Gender stereotypes in advertising: Exploring ethical implications and societal effects.

Marketing Strategy:

a. Market segmentation strategies for niche product markets.
b. Competitive positioning analysis: A case study of successful market leaders.
c. The role of innovation in sustaining competitive advantage in mature industries.
d. International expansion strategies: Challenges and opportunities for emerging brands.
e. Pricing strategies in the era of dynamic pricing and price discrimination.

Marketing Communications:

a. Integrated marketing communications: Evaluating the effectiveness of a multi-channel approach.
b. The impact of celebrity endorsements on brand recall and recognition.
c. social media engagement strategies: Analyzing tactics for increasing user interaction.
d. The effectiveness of storytelling in advertising: A comparative study of narrative techniques.
e. Exploring the role of humor in advertising: Effects on brand perception and purchase intention.
f. More Communications dissertation Topics

Retail Marketing Dissertation Topics:

a. Retail atmospherics: Investigating the influence of store environment on consumer behavior.
b. The rise of online grocery shopping: Factors driving consumer adoption and preferences.
c. Retail store layout optimization: Maximizing sales through strategic floor plans.
d. Customer loyalty programs in retail: Analyzing the impact on repeat purchase behavior.
e. Retail pricing strategies: Dynamic pricing vs. fixed pricing models in brick-and-mortar stores.
f. More Retail Management Dissertation Topics Ideas

Product Development and Innovation:

a. New product development process: Assessing the stages from ideation to market launch.
b. Consumer co-creation in product innovation: Engaging customers in the design process.
c. Technology adoption in new product development: The role of AI and machine learning.
d. Sustainable product innovation: Strategies for integrating eco-friendly features into products.
e. The role of market research in identifying innovation opportunities: A case study analysis.

International Marketing Dissertation Topics:

a. Standardization vs. adaptation: Developing global marketing strategies for diverse markets.
b. Cross-cultural marketing communication: Challenges and strategies for effective messaging.
c. Entry modes in international markets: Comparing joint ventures, franchising, and wholly owned subsidiaries.
d. Global branding strategies: Building a consistent brand image across different cultures.
e. The impact of political and economic factors on international marketing decisions: A comparative analysis.

Marketing Analytics and Big Data:

a. Predictive analytics in marketing: Forecasting consumer behavior using machine learning algorithms.
b. Customer lifetime value (CLV) analysis: Maximizing profitability through effective customer segmentation.
c. Sentiment analysis in social media marketing: Leveraging text mining techniques to understand consumer perceptions.
d. Marketing attribution modeling: Assessing the contribution of different touchpoints to conversion.
e. Big data and personalization: Customizing marketing messages based on individual preferences and behavior patterns.

Services Marketing Dissertation Topics:

a. Service quality and customer satisfaction in the hospitality industry: A case study of luxury hotels.
b. Relationship marketing in service industries: Building long-term customer loyalty through personalized interactions.
c. Managing service recovery: Strategies for turning dissatisfied customers into loyal advocates.
d. Technology adoption in service delivery: The impact of chatbots and AI assistants on customer experience.
e. Customer perceptions of service fairness: Exploring the role of price, process, and outcome fairness in service encounters.

Marketing in Emerging Markets:

a. Market entry strategies for multinational corporations in emerging economies: A comparative analysis.
b. Consumer behavior in emerging markets: Understanding unique cultural influences and preferences.
c. Distribution channel management in emerging markets: Overcoming infrastructure challenges and regulatory barriers.
d. Brand localization strategies: Adapting global brands to resonate with consumers in emerging markets.
e. The role of microfinance in promoting entrepreneurship and economic development in emerging markets.

Relationship Marketing Dissertation Topics:

a. Customer engagement strategies: Building emotional connections through social media and community platforms.
b. Customer loyalty programs: Assessing the effectiveness of points-based vs. tiered rewards systems.
c. Co-creation platforms: Engaging customers in product development and innovation processes.
d. Customer relationship management (CRM) systems: Enhancing customer interactions and retention.
e. The role of trust in buyer-seller relationships: Factors influencing trust formation and maintenance in B2B contexts.

Marketing in the Healthcare Industry:

a. Healthcare branding and patient loyalty: Strategies for building trust and preference in healthcare services.
b. Digital marketing in healthcare: Leveraging online platforms for patient education and engagement.
c. Pricing strategies for pharmaceutical products: Balancing affordability and profitability in healthcare markets.
d. Patient satisfaction and quality of care: Measuring and improving healthcare service delivery.
e. Healthcare marketing regulations: Compliance challenges and ethical considerations in pharmaceutical advertising.

Marketing and Sustainability:

a. Sustainable supply chain management: Assessing the environmental and social impact of sourcing decisions.
b. Green marketing communication: Strategies for promoting eco-friendly products and initiatives.
c. Consumer attitudes towards sustainable consumption: Identifying barriers and motivators for green purchasing behavior.
d. Corporate sustainability reporting: Evaluating transparency and accountability in CSR disclosures.
e. Circular economy initiatives: Reducing waste and promoting resource efficiency through innovative business models.

Marketing Strategies for Small and Medium Enterprises (SMEs):

a. Digital marketing tactics for small businesses: Maximizing online visibility and customer engagement on a limited budget.
b. Niche marketing strategies for SMEs: Targeting specialized market segments to gain a competitive edge.
c. Guerrilla marketing campaigns: Innovative and low-cost promotional strategies for SMEs.
d. Networking and relationship building for SMEs: Leveraging partnerships and alliances to expand reach and resources.
e. Brand differentiation strategies for SMEs: Creating unique value propositions to stand out in crowded markets.

Marketing Metrics and Performance Measurement:

a. Key performance indicators (KPIs) for marketing effectiveness: Identifying and tracking metrics that drive business growth.
b. Marketing ROI analysis: Evaluating the financial impact of marketing campaigns and initiatives.
c. Customer lifetime value (CLV) modeling: Predicting long-term profitability and optimizing marketing investments.
d. Marketing dashboards and reporting tools: Designing visualizations for monitoring and communicating marketing performance.
e. Benchmarking and competitive analysis: Comparing performance metrics with industry peers to identify strengths and weaknesses.

Luxury Brand Marketing Dissertation Topics:

a. Luxury brand storytelling: Crafting narratives that resonate with affluent consumers and reinforce brand prestige.
b. Experiential marketing in the luxury sector: Creating immersive brand experiences to drive emotional connections and loyalty.
c. Celebrity endorsements in luxury brand advertising: Assessing the impact on brand perception and consumer attitudes.
d. Sustainable luxury branding: Balancing environmental responsibility with the exclusivity and craftsmanship of luxury products.
e. Digital transformation in luxury retail: Innovations in e-commerce, omnichannel strategies, and virtual experiences for luxury brands.

Marketing in the Tourism and Hospitality Industry:

a. Destination marketing strategies: Promoting tourist attractions and experiences to target markets effectively.
b. Online reputation management for hotels and resorts: Monitoring and responding to guest reviews on review platforms and social media.
c. Tourist behavior analysis: Understanding the decision-making process and preferences of leisure travelers.
d. Event marketing in the tourism industry: Leveraging festivals, conferences, and cultural events to attract visitors and boost revenue.
e. Sustainable tourism marketing: Promoting responsible travel practices and supporting local communities and ecosystems.
f. More What are some good thesis topics in tourism marketing?

Marketing Education and Pedagogy:

a. Innovative teaching methods in marketing courses: Incorporating experiential learning, simulations, and case studies.
b. Digital marketing curriculum development: Integrating emerging trends and technologies into marketing education programs.
c. Assessing student learning outcomes in marketing courses: Designing effective assessments to measure knowledge and skills mastery.
d. Student engagement strategies in marketing classrooms: Fostering active participation and collaboration through interactive activities.
e. Cross-cultural marketing education: Addressing cultural diversity and globalization in marketing curriculum design and delivery.

General Marketing Dissertation Topics

Dissertation topics in marketing encompass a wide spectrum, from consumer behavior analysis to digital marketing strategies, offering students the opportunity to explore contemporary trends and address industry challenges through rigorous research and analysis.

By delving into these topics, scholars can gain valuable insights into market dynamics, develop innovative approaches, and contribute to the advancement of marketing theory and practice.

Analyzing the Role of Customer Reviews and Ratings in Online Purchase Decisions
Exploring the Impact of Pricing Strategies on Consumer Perceptions and Behavior
Investigating the Effectiveness of Loyalty Programs in Driving Customer Retention
The Role of Cultural Factors in International Marketing Strategies
Analyzing the Use of Artificial Intelligence in Marketing Personalization
Exploring the Effectiveness of Mobile Apps in Enhancing Customer Engagement
Investigating the Impact of E-commerce on Traditional Retailing and Consumer Behavior
The Influence of Gender Stereotypes in Advertising on Consumer Perceptions
Analyzing the Role of Social Proof in Influencing Consumer Decision-Making
Exploring the Impact of Celebrity Endorsements on Luxury Brands
Investigating the Effectiveness of Affiliate Marketing in Driving Online Sales
The Role of Corporate Social Responsibility in Brand Building
Analyzing the Use of Big Data in Marketing Strategy Development
Exploring the Influence of Brand Image on Consumer Brand Loyalty
Investigating the Impact of Customer Experience on Brand Advocacy
To study the impact of social media campaigns on consumer attitudes toward the brand
To evaluate the success of the Black Friday sale strategy to drive sales.
To what extent does influencer marketing facilitate the increase in sales?
A systematic literature review on factors influencing the buying decisions of Generation Z.
Impact of e-marketing on consumer decisions in the case of the luxury industry in the Middle East.
A comparison of traditional vs. digital marketing taking consumer’s perspectives.
Impact of technological disruption on marketing processes and activities.
How are search engines contributing to the success of e-commerce?
Impact of relationship marketing on consumer memberships and loyalty.
The extent to which loyalty schemes influence customer satisfaction in the retail industry.
Does technology-driven customer engagement lead to better customer satisfaction?
How do companies build brand equity through celebrity endorsement in the fashion industry?
Do customers respond differently to direct and digital marketing?
The extent to which belief, religion, and values have an impact on marketing in the world.
Impact of customer-centric marketing strategies in achieving sustainable growth.
How do the integration of the Internet of Things and automated services facilitate interactions to create optimal value?
The relationship between innovation, creativity, and strong brand image.
Examining the importance of social marketing for youngsters.
Implementation of game theory in successful branding.
The emerging role of social networking sites in redeveloping the brand image.
Is it necessary to use influencer marketing to achieve marketing goals?
The emerging concept of color psychology and its impact on marketing
Key factors to achieving sustainability differentiation in the Zero-zero-zero world. In the case of automobiles.
Role of Culture in the Relationship between consumer purchasing behavior and celebrity endorsements.
An evaluation of consumer preference trends in purchasing plant-based meat among non-vegans.
How are brands using manipulation tactics in the attention of more customer segments?
Are Instagram influencers successfully influencing the buying decisions of buyers?
How direct marketing strategies are influenced by consumer needs?
Are all global brands incorporating standardization strategies?
How does the local culture affect the marketing tactics of a food company?
Do loyalty cards contribute to boosting sales figures?
To what extent do corporate social responsibility goals influence the strategic objectives of a corporation?
How are marketers taking advantage of search engine optimization to increase traffic on sites?
Does effective content shared on social media influence the behavior of consumers?
How can Snapchat help small businesses grow?
To what extent do Instagram marketing and advertisements help in gaining customer attention?
Which factors trigger impulsive buying behavior?
What are the rural and urban marketing challenges faced by food companies?
Has the COVID-19 pandemic influenced the marketing tactics of corporations?
How did the COVID-19 pandemic affect the behavior and perceptions of consumers?
To what extent did COVID-19 influence the advertising of food companies?
What is the impact of brand image on consumer taste preference?
Analyze the shelf spacing competition of beauty products.
Evaluate the consumer decision-making model in the automobile industry of the United States.
Explore the impact of search engine optimization on the marketing performance of corporates.
How are hospitality businesses targeting Generation Y and Z customers?
Examine the impact of effective customer relationship management on customer retention.
How does humorous advertising affect consumer brand perception?
How can companies improve the commitment level of customers?
Evaluate the four-dimension approach to attitude measurement.

In conclusion, dissertation topics in marketing offer a rich landscape for scholarly exploration, allowing researchers to delve into consumer behavior, emerging technologies, and market dynamics. Through comprehensive analysis and innovative approaches, these topics contribute to shaping the future of marketing practice and theory, addressing the evolving needs of businesses and consumers alike.

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35 Digital Marketing Research Topics & Titles

Published by Alvin Nicolas at January 4th, 2023 , Revised On February 2, 2024

Digital marketing has emerged as one of the most popular subareas of marketing in the last decade. If the digital world has caught your attention and you are pursuing a degree in the field of digital marketing, it’s safe to assume that you’re looking for innovative digital marketing ideas and strategies because you will need to come up with a unique digital marketing topic for your research project.

Here is a list of fascinating and pertinent research topics related to digital marketing that can provide some inspiration. You can choose any of the below topics on internet marketing or request a custom quote for our dissertation writing service that comes with topic suggestions, research proposal , tailored delivery schedules, data analysis and free revisions.

List of Digital Marketing Research Topics

Evaluating the viewpoints for deciding the direction of study in digital and social media marketing.
Consider the elements that go into choosing a brand ambassador.
Evaluating a digital marketing agency’s view of the value of customer satisfaction.
An example of a case study analysis of google search engine marketing.
Examining marketers’ over-reliance on digital material to increase sales.
To investigate the effects of google, double-click on the introduction of new products.
Examining various social media marketing tactics for the online store.
Evaluation of the YouTube direct sales potential for vision brands
What talents do marketers need to master to execute effective social media-based digital marketing?
How does brand perception in SMEs relate to product availability?
Analysing traditional and digital marketing side by side
Assessing Facebook Analytics’ contribution to targeted marketing.
An examination of what the clients want in terms of coupon-based promotional activity.
How can businesses use social media to cultivate relationships with customers?
How well do discount coupons serve as a digital marketing technique to increase sales and win over customers?
An analysis of methods for comparing and evaluating competitors in digital marketing.
How do SEO tactics aid marketers in raising the rating of brand websites?
How can marketers use digital content management to enhance visual search?
Understand how hospitality marketers use SEO to increase sales and gain a competitive advantage over their rivals.
How would an AI-driven marketing strategy impact a company’s marketing activities?
Evaluate the benefits of Big Data analytics for healthcare and understand how it impacts patient satisfaction.
Explain why ratings and reviews on social media are critical to growing a customer base.
An examination of successful marketing and management techniques for social media?
An examination of the crucial function of email marketing in the context of digital marketing?
How can marketers create compelling emails to engage and persuade new customers?
To what extent do social media stories influence people’s behaviour and perceptions of products?
How can digital marketers use voice search commands to serve their customers better
Exploring the emerging concept of micro-moments in the world of online commerce.
In what ways are marketers in the banking sector using omnichannel tracking?
To explore the marketing model’s increasing use of push notifications in the browser.
To explore how digital marketing tools are used for customisation to attract customers.
To explore how blockchain technology is being used in the world of digital marketing.
To explore the idea of SERP position zero in the context of SEO and how it influences digital marketing goals.
What commercial opportunities does artificial intelligence offer businesses in the age of e-commerce?
Examine the importance of tailoring marketing content to the target audience.

Also read: dissertation writing guidelines , dissertation proposal writing guidelines .

Tips to Find the Best Digital Marketing Research Topic

Have an understanding of the future.

Students always lack an understanding of the future to determine whether the topic they have chosen will be important in the future or not. Therefore, you should always predict to determine whether the topic will be suitable or helpful in writing in the future.

Choose a Simple Topic

Throwing yourself into something complex and believing that you will succeed is only helpful for something as simple as school homework. However, choosing a tricky topic for the research paper is not beneficial in the long run and therefore does not make sense. Instead of fretting over something difficult, decide on a simple topic that is quick to research and easy to write about.

Write about your Area of Interest

Choosing an intriguing topic is crucial for a dissertation in digital marketing because a boring topic makes the argument less exciting and harder to conclude. A fascinating topic, on the other hand, piques the reader’s interest and encourages them to research further and present their thesis.

Background Research

Don’t forget to gather background information so that you can decide whether the topic is worth writing about. Students believe it is a good idea to choose thesis topics that make it easy to gather a lot of information and ensure that the work is worth what they put into it.

Adhere to the University Standards

The topic of the digital marketing thesis must comply with your university standards. It means that the dissertation format must meet the requirements of the individual universities, each of which has its terms and conditions.

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As a guide to help students, we have provided the top digital marketing topics and marketing dissertation topics on EssaysUK . These topics are intended to guide students of all academic levels, including Master’s and PhD.

Because a topic also defines the scope of the dissertation research work, it would be sensible to spend sufficient time finding gaps in the literature that you could fill.

Frequently Asked Questions

How digital marketing transforms the way of marketing.

Digital marketing revolutionizes marketing by leveraging online platforms, data analytics, and targeted approaches to reach and engage audiences effectively, providing measurable results and real-time interactions, making it more efficient and adaptable in today’s digital age.

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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15 Best Digital Marketing Thesis Topics

Looking for the best dissertation topics and research proposals related to digital marketing? We have you covered, as we have gathered some of the most interesting abstracts and proposals for master's and undergraduate studies. Moreover, we can help you with other digital marketing thesis topics related to this subject. Due to the rise of digital marketing, many students are choosing to pursue a degree in digital marketing.

However, there are no risks associated with adopting new trends and advancements. Instead, we recommend that you consider taking advantage of the opportunities that digital marketing provides and start planning for your future. This article aims to help marketing students prepare their thesis by providing them with a list of marketing topics on which they can base their research.

What is Digital Marketing?

Digital marketing is a type of advertising that involves using various platforms, such as social media, search engines, and apps. It can reach consumers through their mobile devices and other smart gadgets. It is a type of marketing that involves connecting with potential customers through various forms of digital media.

This marketing process involves various digital channels to promote a product or service. These include social media, web applications, email, and search engines.

Aside from driving traffic and generating leads, digital marketing also helps increase brand awareness. Check out the 15 best and most exciting digital marketing thesis topics −

How does social media affect the behaviour of customers?

The future of online and social media marketing and research.

The importance of customer satisfaction for a digital marketing agency.

Landing pages: Role of landing pages and their importance.

Interaction of customers with digital platforms.

Optimization of social media strategies for better results.

Detailed analysis of traditional and digital marketing.

Difference between Facebook marketing and targeted marketing.

Analysis of tools used to optimise SEO techniques.

The growth of digital marketing in the real world.

Which marketing is effective PPC vs SEO?

How can block chain technology be implemented in digital marketing?

How does digital marketing help in achieving marketing goals?

The necessity of online or digital marketing.

Misleading perception in the career of digital marketing.

Marketing Dissertation Topics

This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing. The field of marketing is a broad discipline that can be applied to various areas such as sociology, anthropology, psychology, and business.

Branding Dissertation Topics

A company's brand is the promise of its existence to its customers. It is an umbrella term that refers to various literature that examines how businesses can leverage their brands to gain a competitive advantage. Some of these include launching new global brands, building brand equity, managing their global brands, and more. Marketing dissertation topics related to branding can be found here.

Relationship between perceived risk and brand equity.

How to improve brand value?

What are tangible and intangible brand values?

Ethical and unethical behaviour affect the brand's image.

Ways to attract customers using social media marketing.

How are companies using digital devices for their brand's benefit?

Strategies to improve the reach of a brand.

How does innovation impact consumer brand resonance?

Online Marketing Dissertation Topics

When it comes to online marketing, traditional marketing rules no longer apply. There are many new ways to approach marketing that is designed to make it more effective. Some of these include the ability to customize and personalize the experience of consumers, the security of data, and the interaction between offline and online mediums.

Due to the increasing importance of online marketing, it has become a vital part of organizations' operations to enhance their competitive advantage. There are various suggestions that you can make in your dissertation to make the most of this area of research.

Digital Marketing: Impact on a company's performance.

Benefits and challenges faced in a social media marketing campaign.

Use of web analytics for digital marketing to enhance brand performance.

Use of marketing to personalize the products.

How do geography and gender affect online marketing?

Combining online and offline marketing

Understanding consumer behavior using online or digital marketing

How do you run a successful digital marketing campaign?

Social Media Marketing Dissertation Topics

The rise of social media networks has changed the way consumers behave and interact with brands. They are also presenting new challenges to marketers when it comes to reaching out to their customers.

Due to the increasing popularity of social media networks, a marketing dissertation is becoming more timely. It will reflect the latest marketing research.

Analysis of designing a marketing post for Facebook

How to use data to improve the reach and growth of a product?

How Facebook and Instagram can help in the growth of a business?

Analyzing banner advertising on different social media networks

How to measure the success of a campaign?

Measure the ROI of a social media marketing campaign effectively

Social Media Marketing: Impact on consumer behavior

Influencer marketing vs. ad marketing

Best Practices for Your Digital Marketing Thesis

It can be challenging to write a thesis, especially if you have to put in the effort required to reach its dead-end. Since you have a shorter time frame, focusing solely on the writing process can be hard. You might also have to face a potential delivery delay due to your other priorities.

Most students tend to procrastinate, which is an incurable disease. It could be prevented by starting earlier rather than late. Also, students tend to underestimate how long it takes to write a piece.

One of the biggest mistakes that students make is viewing the progress of their friends while they are still in the process of finishing their thesis. This can lead to depression if they are not getting the results they want. Instead, students should do everything themselves.

As you go through the process of exploring, keep taking notes. These will help you come up with a list of points that you can easily incorporate in your thesis.

Here, we have provided some of the best and most exciting digital marketing thesis topics. All these topics are unique and quite helpful in completing your thesis. It is difficult to find the best digital or online marketing thesis topics, but we have compiled a list of all ideas in one place.

15 Best Digital Marketing Tools in 2023
What Are the Latest Digital Marketing Strategies and Topics?
Which Course is Best for Digital Marketing?
Which Field is Best in Digital Marketing?
Top 10 Best Blogs About Digital Marketing
Which is Best, an MBA in Digital Marketing or a Course in Digital Marketing?
What Are the Best Online Certifications for Digital Marketing?
What is the Best Business Option in Digital Marketing?
Which is the Best Digital Marketing Institute in Surat?
Which is the Best Digital Marketing or Business Development?
What Are the Best Algorithm Tips for Digital Marketing?
Why Is Digiperform the Best Institute for Digital Marketing?
Which is the Best Class to Learn About Digital Marketing?
Which is the Best Website to Learn About Digital Marketing?

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Best Marketing Thesis Topics 2022

Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.

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List of thesis topics inspired from the successful marketing thesis examples

You will never listen to our name, for making vague statements in the market. When we say something, then we put in our 100% effort to prove it right! This refers to the authentication and professionalism that we add to our services by providing you with the best-written topics for your thesis.

Believe, that these topics could change your thesis or give it a chance. You will never have to face writer’s block either when writing your thesis based on these topics. Now let’s break your curiosity and here we present to you the leading topics for the thesis work.

Marketing thesis topics that refer to the social media

Which is the best social media platform to use for baby products.
The marketing mix application on the leading platform of Facebook.
Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
How Facebook can help in growing the business and gathering more customers?
What is the effect of social media marketing on consumer behavior?
Which platform is the best fit for the people to share the content among their friends and family?
Social media marketing is the platform used for effective communication of brand image; discuss it.
What is the perception of the customers about the brands who use Instagram as a platform for marketing?

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Our top thesis writing experts are available 24/7 to assist you the right university projects. Whether its critical literature reviews to complete your PhD. or Master Levels thesis.

Interesting Marketing Thesis Topics

An interesting topic will eliminate all the chances of making your reader, bored.

The success journey of Apple in global marketing.
Based on the social classes how do the companies differentiate their services?
What is the effect of advertising on the minds of children?
What are the best ways to market the hotel business in the new era?
What strategy do the companies use to enter into the minds of their clients via smartphones?
How the Uber and Netflix used the new market entry strategies to make their place in the industry?
Which marketing strategy is mostly used by the fashion industry for better sales?
How are political campaigns and brand marketing leading their way in today’s time?

Get Help from Expert Thesis Writers!

TheresearchGuardian.com providing expert thesis assistance for university students at any sort of level. Our thesis writing service has been serving students since 2011.

How to choose the best-fit topics for master thesis in marketing?

You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.

Prioritize your interest and passion

When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.

Narrow down your marketing thesis topic ideas

Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.

Connect your thoughts with the list of topics provided

After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.

Rely on the well-researched topic

Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.

Get the best marketing thesis topics 2022 from us!

We don’t only provide services to students in the master’s program and looking for marketing topics. Still, we also have a great range of Ph.D. Thesis topics for marketing. So, this is our right to say that our services are for everyone in the world who is looking for help with the perfect topics for their thesis. Going deeper into the list of our services, we would be glad to tell you about our exceptional services.

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USM Honors College Students Present Thesis Research at Marketing Conference

Tue, 03/26/2024 - 09:14am | By: Van Arnold

Marketing Theory and Practice Conference

University of Southern Mississippi (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C.

Overby, a hospitality and tourism management major, and Tyson, an anthropology, sociology, and Spanish major, presented individual research papers, as well as a collaborative project, at the international and interdisciplinary academic marketing conference which brings together academic theory and real-world marketing practices.

This year’s conference saw more than 100 submissions. Of the 33 student paper submissions across undergraduate, Master's, and Ph.D. levels, Overby’s thesis paper – “Service robots’ effect on branding and consumers' intentions through online reviews” - won the James E. Randall Best Student Paper Award.

“Haeden and Patrick are exceptional students in my class. Their passion for research and dedication to their thesis projects have impressed me,” said Dr. Wei Wang, Associate Professor, Hospitality and Tourism Management Program Coordinator who served as both students’ thesis advisor. “Moreover, their active involvement and leadership roles on campus exemplify their commitment to excellence beyond academics,”

Tyson presented a research paper titled, “Uncertainty avoidance moderation over film-motivated tourists' views on destination image, place attachment, and intentions.”

Collaboratively, they presented a paper titled, “Cookies and calamari: Squid Game’s “Dalgona” and cutting shapes from its impact on Korean product purchase and travel intentions.”

“My advisors, Dr. Wei Wang and Dr. Banu Bas, have been incredibly patient teaching me about the research process, and I would not have been able to succeed without their support,” said Overby. “Dr. Randall is retiring from the AMTP conference this year, and the award was named after him for the first time. I am pleased to be the first recipient of the award under his name and am incredibly thankful I had the chance to meet him when I was presented the award.”

Added Overby, “This accomplishment has become great motivation to continue my research in marketing and to cross the finish line of submitting my thesis. I am glad to bring home a new award for Southern Miss Business!"

More information about the conference can be found here .

To learn more about USM’s College of Business and Economic Development, call 601.266.4659.

Categories: Business and Economic Development Honors College

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Marketing Dissertation Topics
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
25 Marketing Management Dissertation Topics
Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
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Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
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Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
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A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works.
Dissertation Topics in Marketing
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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Marketing Dissertation Topics - Selected For Year 2023. Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024. Marketing is a degree course focusing on commerce, lead generation and sales, so you'll learn much more than creativity when pursuing a Marketing degree. You will discover how to create spending plans ...
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A well-researched list of research topics in marketing for undergraduate, masters and doctoral students to write their dissertation. 44-20-8133-2020. [email protected]; ... our list covers a wide range of intriguing topics to inspire your dissertation. Explore the cutting-edge concepts, emerging strategies, and innovative approaches ...
A List of 20 Marketing Dissertation Topics for 2023
20 Trending Marketing Dissertation Topics for 2023: The Impact of Influencer Marketing on Consumer Behavior: A Study of Gen Z. Meta Description: Explore how influencer marketing influences the purchasing decisions of Generation Z consumers and its implications for businesses. Harnessing the Power of Social Media for Brand Building: A Case Study ...
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To understand the style of dissertation title that you need to write, here are some examples. These stretch across all areas of marketing, from digital right down to product marketing. The impact of social media marketing on global business development. How colours influence sales - a study into effective branding.
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Dissertation topics in marketing associated with branding and advertising are listed below: Storytelling's Place in Brand Development. Customer Views on Authenticity in Marketing. Social Media Advertising's Effect on the Sustainability of Brand Images. Marketing Tactics and Customer Reaction.
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Luxury Brand Marketing Dissertation Topics: a. Luxury brand storytelling: Crafting narratives that resonate with affluent consumers and reinforce brand prestige. b. Experiential marketing in the luxury sector: Creating immersive brand experiences to drive emotional connections and loyalty.
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As a guide to help students, we have provided the top digital marketing topics and marketing dissertation topics on EssaysUK. These topics are intended to guide students of all academic levels, including Master's and PhD. Because a topic also defines the scope of the dissertation research work, it would be sensible to spend sufficient time ...
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Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
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Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. ... Master: £45 (400 Words) Doctoral: £70 (600 Words) Along with a topic, you will also get; An explanation why we choose this topic.
Top 100 Marketing Research Topics For Your Paper
The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.
80 International Marketing Research Topics
80 Marketing Research Topics. 80 Relationship Marketing Research Topics. 80 Retail Marketing Research Topics. 80 Services Marketing Research Topics. 80 Social Media Marketing Research Topics. A well-researched list of research topics in international marketing for undergraduate, masters and doctoral students to write dissertation.
15 Best Digital Marketing Thesis Topics
Marketing Dissertation Topics. This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing.
Masters dissertations
Wadi Maalej, 2021. The impact of social media marketing and gender differences on brand equity in China's cosmetics industry. Weihan Gao, 2020. An exploratory study of the relationship between Instagram food influencer's review content and credibility towards consumer dining intentions in Hong Kong. Oi Ying Lau, 2020.
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Get the best marketing thesis topics 2022 from us! We don't only provide services to students in the master's program and looking for marketing topics. Still, we also have a great range of Ph.D. Thesis topics for marketing. So, this is our right to say that our services are for everyone in the world who is looking for help with the perfect ...
USM Honors College Students Present Thesis Research at Marketing
University of Southern Mississippi (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C. Overby, a hospitality and tourism management ...

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