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What is product feedback? A comprehensive guide (2024)

In this comprehensive guide, learn what product feedback is, how it can help you improve your product, and how to effectively collect and use it.

Product owners and user researchers face a common challenge: understanding what users truly think about their products. 

Navigating the murky waters of user satisfaction and improvement requires a keen understanding of product feedback. 

Empathy is essential; grasping users' needs, pain points, and desires is the key to crafting a successful product. 

In this comprehensive guide, we delve into the intricacies of product feedback. We equip product owners and user researchers with the knowledge to collect, analyze, and act on feedback effectively. 

Elevate your product's success by harnessing the power of user insights through this in-depth guide.

What is product feedback?

Product feedback is valuable insights from users about a product's performance. It helps product owners understand user experiences and make improvements. 

Users share their opinions, positive or negative, to enhance the product. This input is crucial for refining features and addressing issues. 

Actively seeking feedback fosters user engagement and loyalty. Product feedback aids in identifying areas for innovation and gauging customer satisfaction. It guides product development, ensuring it aligns with user expectations. 

For product owners and user researchers, regularly collecting and analyzing feedback is key to maintaining a successful product that meets user needs and stays competitive in the market.

Now that we've established what product feedback is, let's delve into why it's so essential for the success of your product.

Why is collecting product feedback important?

Collecting product feedback is a cornerstone of product development. It offers a direct line of communication between users and product teams, helping identify strengths and weaknesses. 

By understanding user perspectives, product owners can align their strategies with user needs, ultimately leading to a more user-friendly and marketable product:

1) Enables a user-centric product roadmap

Collecting product feedback is crucial for shaping a user-centric product roadmap. By actively seeking and analyzing user insights, product owners can align development efforts with user needs and preferences. 

This ensures that features and improvements are prioritized based on real user experiences, leading to a product that resonates with its audience. 

A user-centric approach not only enhances customer satisfaction but also increases the likelihood of long-term product success by meeting evolving user expectations.

2) Helps you understand your users better

Product feedback serves as a valuable tool for gaining a deeper understanding of your users. It provides direct insights into user behaviors, preferences, and pain points. 

By actively listening to user feedback, product owners can identify patterns, uncover trends, and refine their understanding of the target audience. 

This knowledge is instrumental in creating more targeted and effective user experiences. Understanding users better enables product teams to make informed decisions, ultimately resulting in a product that meets and exceeds user expectations.

3) Understand product and feature adoption

Collecting feedback facilitates a clear understanding of product and feature adoption. By monitoring user responses, product owners can gauge the success and acceptance of new features or changes. 

This insight allows for data-driven decision-making, helping teams refine and iterate on features that resonate with users. 

Additionally, understanding adoption patterns aids in identifying potential challenges or barriers to user engagement, enabling product owners to proactively address issues and optimize the overall user experience.

4) Shows your users that their insights matter

Engaging in a feedback loop with users demonstrates that their insights matter. When users see their feedback implemented or addressed, it fosters a sense of collaboration and connection with the product and its development team. 

This not only enhances user satisfaction but also builds trust and loyalty. Acknowledging and acting upon user feedback creates a positive feedback loop, encouraging users to continue providing valuable insights. 

This user-centric approach not only strengthens the relationship between users and the product but also contributes to a more successful and resilient product ecosystem.

With a clear understanding of the importance of product feedback, let's explore the different types that can significantly impact your product development.

Types of product feedback

Product feedback can be classified into two types: solicited and unsolicited. 

Solicited feedback is the one that is specifically asked for by the product owner, while unsolicited feedback is the one that is given by customers or users without being asked for it. 

Both types of feedback are valuable in their own way and can help improve the product in different aspects. Let's take a closer look at both types:

1) Solicited feedback

A) surveys:.

Surveys are powerful tools for gathering structured feedback from users. They offer valuable insights into different aspects of the user experience.

NPS Survey:

• Net Promoter Score (NPS) surveys measure the likelihood of users recommending your product to others.
• Users rate on a scale from 0 to 10, and responses are categorized as promoters, passives, or detractors.
• NPS helps gauge overall customer satisfaction and loyalty.

CSAT Survey:

• Customer Satisfaction (CSAT) surveys focus on assessing users' satisfaction with specific interactions or experiences.
• Users typically rate their satisfaction on a scale, providing quantitative data for product improvement.
• CSAT surveys are useful for pinpointing areas of improvement or enhancement.

CES Survey:

• Customer Effort Score (CES) surveys evaluate the ease of completing tasks within the product.
• Users rate their effort on a scale, aiding in identifying and eliminating friction points.
• CES surveys help streamline user journeys for enhanced usability.

b) User interviews:

User interviews allow for in-depth exploration of user experiences, providing qualitative insights into their thoughts and preferences.

• Conducting one-on-one interviews helps uncover nuanced feedback, allowing product owners to understand users' motivations and pain points.
• Open-ended questions encourage users to share detailed experiences, offering valuable context for product improvement.
• User interviews foster a direct connection with users, enhancing empathy and promoting user-centric design.

c) Usability testing:

Usability testing involves direct observation of users interacting with the product, highlighting areas of improvement and validating design choices.

• Observing users in real-time provides actionable insights into how they navigate the product and accomplish tasks.
• Recording user behavior and feedback during usability testing aids in identifying user interface issues and optimizing workflows.
• Usability testing is crucial for refining the product's design and enhancing overall user satisfaction.

d) In-app feedback tools:

In-app feedback tools empower users to share their thoughts and suggestions directly within the product interface.

• Integrating feedback forms or prompts within the app encourages users to provide instant feedback, capturing real-time insights.
• These tools are effective in collecting spontaneous reactions and identifying immediate pain points in the user journey.
• In-app feedback tools foster user engagement and demonstrate a commitment to continuous improvement.

e) Customer support interactions:

Customer support interactions offer a unique opportunity to gather feedback from users who have encountered issues or challenges.

• When users contact customer support, inquire about their experience to gather insights into pain points and areas needing improvement.
• Analyzing common issues raised through customer support interactions informs prioritization of product enhancements.
• Proactively seeking feedback during customer support interactions demonstrates a commitment to resolving user concerns promptly.

2) Unsolicited feedback

A) reviews:.

User reviews play a crucial role in gauging the overall satisfaction and perception of your product. They offer valuable insights for product owners and user researchers. Here are key types of product feedback through reviews:

Website reviews:

• Users often share their experiences on your official website. Encourage customers to leave reviews directly on your site to create a reliable source of feedback.
• Positive website reviews can serve as testimonials, building trust among potential customers.

App store listings:

• App store reviews are critical for mobile applications. Users frequently leave feedback on platforms like Google Play or Apple App Store.
• App store reviews influence potential users' decisions. Monitoring and responding to these reviews can help address concerns and demonstrate your commitment to customer satisfaction.

b) Social media comments:

Social media provides a dynamic space for users to express their thoughts about your product. Understanding the different types of feedback on social platforms is crucial for product owners and user researchers:

Public mentions:

• Users might mention your product in their posts, creating organic visibility. Regularly monitor brand mentions to grasp the sentiment surrounding your product.
• Engage with positive mentions to reinforce customer loyalty and address concerns in negative ones promptly.

Comment threads:

• Comments on your posts or others' content about your product can contain valuable feedback. Analyze these threads to identify recurring themes or issues.
• Actively participate in discussions, providing insights and thanking users for positive feedback to foster a community around your product.

Direct messages:

• Users may opt to send private messages with detailed feedback. Ensure you have a system in place to receive and respond to these messages promptly.
• Direct messages offer a more personalized channel for users to express concerns or share positive experiences. Acknowledge each message to show users their input is valued.

c) Email and chat messages:

Direct communication channels like email and chat provide an intimate space for users to express their thoughts. Product owners and user researchers should pay attention to the following aspects:

Email feedback:

• Users may send detailed feedback via email. Set up a dedicated email address for collecting user input and respond promptly to acknowledge their contribution.
• Email feedback often contains specific insights that may not be shared publicly, offering a deeper understanding of user experiences.

Chat messages:

• Users may prefer instant messaging for quick feedback. Whether through a website chat or messaging apps, respond promptly to keep the conversation flowing.
• Chat messages can provide real-time insights into user issues or inquiries. Use chat interactions to gather immediate feedback during crucial moments, such as product launches or updates.

Now that we've identified the types of product feedback, let's move on to exploring effective strategies for collecting this valuable input from your users.

How to collect product feedback?

Collecting product feedback involves employing diverse strategies such as surveys, user interviews, and in-app feedback forms. Utilizing the right methods ensures a holistic approach to gathering insights that can inform product development:

1) In-app or In-product survey

In-app or in-product surveys are tools embedded within the application or product interface to collect real-time feedback from users. They typically consist of brief questions or prompts aimed at gauging user satisfaction or gathering specific insights.

Implement in-app surveys strategically, such as after users complete a key action or when they spend a significant amount of time on a particular feature. Timing is crucial to capture the user's experience at relevant moments.

• Post-transaction surveys: Trigger a survey after users make a purchase or complete a transaction, asking about their experience.
• Feature-specific surveys: Target users with surveys related to a specific feature shortly after they interact with it.
• Onboarding feedback: Collect insights during the onboarding process to understand user experience from the start.
• Exit intent surveys: Trigger surveys when users show signs of leaving the app to capture feedback before they exit.

2) Popup survey

Popup surveys are small, immediate questionnaires that appear on the screen, often interrupting the user's flow. These are useful for capturing quick insights without requiring users to navigate away from the current page.

Use popup surveys when you want to capture spontaneous reactions or feedback without causing significant disruption. It's effective for gathering feedback on specific elements or events.

• Time-based popups: Set surveys to appear after a certain duration of user engagement.
• Event-triggered popups: Show surveys after users complete a specific action or task.
• Page-exit popups: Capture feedback when users attempt to leave a page or the app.
• Scroll-triggered popups: Display surveys as users scroll through content to gauge satisfaction at various points.

3) Popover survey

Popover surveys are similar to popups but are less intrusive. They typically appear as a small box or tab on the edge of the screen and expand upon user interaction.

Deploy popover surveys when you want to maintain a balance between capturing feedback and preserving the user experience. They are less interruptive than popups but can still be effective.

• Hover-activated popovers: Trigger surveys when users hover over a specific element.
• Click-to-expand popovers: Allow users to click on a tab or icon to open the survey.
• Time-delayed popovers: Set a delay before the survey appears to avoid immediate disruption.
• Scroll-activated popovers: Display surveys as users scroll, minimizing interference.

4) Feedback button

A feedback button is a persistent element within the app or product interface that users can click to provide feedback. It serves as an easily accessible channel for users to share their thoughts.

Integrate feedback buttons as a continuous option, allowing users to provide feedback at their convenience. This method is ideal for users who prefer initiating feedback themselves.

• Floating feedback button: A button that hovers on the screen, allowing users to click and provide feedback anytime.
• Toolbar feedback button: Integrate the button into the app's toolbar or navigation for quick access.
• Inline feedback button: Place the button near specific features, encouraging targeted feedback.
• Menu or sidebar button: Include the feedback option in the app's menu or sidebar for easy access.

5) Slide-up survey

Slide-up surveys emerge from the bottom or side of the screen, providing a non-intrusive yet visible way to gather feedback. Users can engage with these surveys without interrupting their current tasks.

Implement slide-up surveys when you want to collect feedback discreetly without disrupting the user's workflow. This method is suitable for capturing feedback on overall experience or specific features.

• Timed slide-ups : Set surveys to slide up after a certain period of user engagement.
• Scroll-triggered slide-ups: Display surveys as users scroll through content, maintaining a natural flow.
• Exit-intent slide-ups: Capture feedback as users show signs of leaving the page or app.
• Event-driven slide-ups: Trigger surveys based on specific user interactions or events.

6) Bottom-bar Survey

A bottom-bar survey is a subtle but accessible feedback tool placed at the bottom of the screen. It is a less obtrusive option, allowing users to engage with it at their convenience.

Utilize bottom-bar surveys when you want to maintain a constant feedback option without interfering with the main content. It's effective for collecting ongoing impressions and general feedback.

• Sticky bottom bar: Keep the feedback option visible as users navigate through different sections.
• Icon-activated bottom bar: Include a small icon that expands into a survey when clicked.
• Scroll-activated bottom bar: Display the survey as users scroll through content, ensuring it remains unobtrusive.
• Contextual bottom bar: Tailor the survey content based on the specific page or feature the user is interacting with.

7) Email survey

Email surveys involve sending questionnaires directly to users' email addresses. This method allows for more in-depth feedback and is suitable for gathering insights over an extended period.

Use email surveys when you want to collect detailed feedback, testimonials, or insights that require thoughtful consideration. This method is effective for measuring long-term user satisfaction and overall product perception.

• Post-purchase email surveys: Send surveys after users make a purchase, focusing on their entire experience.
• Periodic email check-ins: Regularly send surveys to users to gauge their evolving perceptions and needs.
• Feature-specific email surveys: Target users with surveys related to specific updates or features.
• Customer journey email surveys: Map out the user journey and send surveys at key touchpoints to gather comprehensive insights.

Having learned how to gather product feedback, the next crucial step is understanding how to analyze this feedback to derive actionable insights.

How do you analyze product feedback?

Analyzing product feedback involves identifying patterns, trends, and common themes. This process helps distill actionable insights, guiding product owners in making informed decisions to improve the user experience. Let’s learn how to analyze the product feedback data:

1) Collect the data:

To gain valuable insights from product feedback, start by collecting data systematically. Follow these actionable steps:

a. Utilize multiple channels:

• Gather feedback from diverse sources like customer surveys, social media, and direct user interactions.
• Cast a wide net to capture a comprehensive view of user sentiments.

b. Implement user analytics tools:

• Leverage tools such as Google Analytics, Mixpanel, or Hotjar to track user behavior and interactions within your product.
• Quantitative data complements qualitative feedback, offering a holistic understanding.

c. Establish feedback loops:

• Encourage users to provide feedback directly within the product interface.
• Implement in-app surveys or feedback buttons to capture real-time insights during user sessions.

d. Monitor customer support channels:

• Regularly review customer support tickets and inquiries for recurring issues.
• Identify patterns in user complaints or requests to address common pain points.

e. Leverage social listening:

• Monitor social media platforms for mentions of your product.
• Understand user sentiment and identify emerging trends or concerns.

2) Categorize the data:

Once data is collected, organize it effectively to uncover meaningful patterns. Follow these practical steps:

a. Create clear categories:

• Develop a set of distinct categories based on common themes in the feedback.
• Ensure categories align with key product aspects such as usability, features, and performance.

b. Prioritize feedback:

• Classify feedback based on severity and impact on user experience.
• Prioritize addressing critical issues that have a significant impact on user satisfaction.

c. Utilize tags and labels:

• Tag feedback with relevant keywords to facilitate easy retrieval and analysis.
• Use labels to identify positive feedback, pain points, and feature requests for targeted improvements.

d. Identify trends and patterns:

• Look for recurring patterns or trends within each category.
• Identify if specific issues are reported by a significant number of users, signaling widespread concerns.

e. Connect quantitative and qualitative data:

• Combine quantitative data, such as the frequency of specific feedback, with qualitative insights.
• Gain a nuanced understanding of user sentiments by exploring the context surrounding the feedback.

3) Analyze the data:

To extract actionable insights from the categorized data, follow these practical analysis steps:

a. Conduct root cause analysis:

• Drill down into the root causes of recurring issues.
• Understand the underlying factors contributing to user dissatisfaction.

b. Identify low-hanging fruits:

• Pinpoint quick wins and straightforward improvements that can have an immediate positive impact.
• Addressing minor issues promptly enhances user satisfaction.

c. Prioritize feature requests:

• Evaluate user requests based on popularity and alignment with the product's strategic goals.
• Prioritize the development of features that resonate most with your user base.

d. Assess user sentiment over time:

• Analyze feedback trends over different time periods.
• Understand how user sentiment evolves and if changes correspond to product updates or changes.

e. Iterate and communicate:

• Implement necessary changes based on the analysis.
• Communicate updates and improvements to users, demonstrating responsiveness to their feedback.

Now that we've covered the analysis part, let's move on to the practical aspect of implementing the gathered feedback into your product.

How to implement the feedback in your product?

Implementing product feedback requires a strategic approach, focusing on addressing key issues and enhancing user experience. By prioritizing and incorporating valuable insights, product owners can ensure meaningful and positive changes to their offerings:

1) Develop a roadmap

To implement feedback effectively in your product, start by developing a comprehensive roadmap. This roadmap acts as a strategic guide, helping you navigate the feedback integration process seamlessly.

a. Identify key feedback themes: 

• Categorize user feedback into themes, focusing on common issues or suggestions. 
• This allows you to prioritize and address the most impactful aspects of your product.

b. Prioritize features: 

• Determine which features align with user needs and business goals. 
• Prioritize them based on the feedback's urgency and potential impact, ensuring a targeted and efficient implementation process.

c. Set Clear objectives: 

• Define specific objectives for each feedback theme. 
• Whether it's enhancing user experience or fixing bugs, clarity in objectives ensures a focused approach towards improvement.

d. Timeline and milestones: 

• Establish a realistic timeline for implementation. 
• Break it down into milestones, making it easier to track progress and communicate updates to stakeholders.

2) Create a plan for implementation

With a roadmap in place, it's time to create a detailed plan for implementing the identified improvements. A well-structured plan streamlines the execution process, reducing potential roadblocks.

a. Cross-functional collaboration: 

• Foster collaboration between development, design, and product teams. 
• Ensure everyone understands their role in the implementation process, promoting a cohesive approach to addressing user feedback.

b. Break down tasks: 

• Divide implementation tasks into manageable chunks. 
• This granularity facilitates a step-by-step approach, making it easier to monitor progress and adjust the plan if needed.

c. Allocate resources effectively: 

• Assess the resources required for implementation, including manpower and technology. 
• Allocate resources efficiently to prevent bottlenecks and ensure a smooth execution process.

d. Testing protocols: 

• Develop robust testing protocols to validate changes before releasing them to users. 
• Thorough testing helps identify potential issues early on, reducing the risk of negatively impacting the user experience.

3) Communicate with users

Transparent and consistent communication with users is crucial during the feedback implementation process. Keeping users informed builds trust and sets expectations for upcoming changes.

a. Acknowledge feedback: 

• Respond promptly to user feedback, acknowledging their insights and expressing gratitude. 
• This reinforces a positive relationship with your user base and encourages continued engagement.

b. Share implementation updates: 

• Regularly update users on the progress of feedback implementation. 
• Share milestones achieved, anticipated timelines, and any challenges faced. 
• Transparency fosters a sense of involvement and understanding among users.

c. Collect additional input: 

• Seek further input on proposed changes. 
• Conduct surveys or user interviews to gather opinions on the planned improvements. 
• This additional feedback can refine your implementation strategy and address any overlooked concerns.

d. Provide release notes: 

• When changes are implemented, provide detailed release notes. 
• Clearly communicate what has been improved, fixed, or added. 
• This empowers users to make the most of the updated features and understand how their feedback contributed to the enhancements.

4) Measure and iterate

To ensure ongoing success, establish a robust system for measuring the impact of implemented changes and be prepared to iterate based on the results.

a. Define key metrics: 

• Clearly define the key performance indicators (KPIs) related to the implemented changes. 
• Whether it's user engagement, satisfaction, or conversion rates, measurable metrics provide insights into the effectiveness of your improvements.

b. Regularly analyze data: 

• Consistently analyze user data to assess the impact of changes. 
• Use analytics tools to monitor user behavior and gather quantitative insights. 
• Regular data analysis allows you to make informed decisions about further iterations.

c. User feedback loops: 

• Maintain open channels for continuous user feedback. 
• Implement mechanisms such as in-app surveys or feedback forms to gather real-time insights. 
• This ongoing feedback loop helps you stay attuned to evolving user needs.

d. Iterate based on insights: 

• Act on the insights gained from data analysis and user feedback. 
• Iterate on features or aspects that require further improvement. 
• The iterative process ensures that your product remains aligned with user expectations and industry trends.

With the implementation process understood, let's explore some real-world examples of product feedback that led to positive changes.

What are the examples of product feedback?

Real-world examples illustrate the impact of product feedback, showcasing instances where user input has led to successful product enhancements. These examples serve as inspiration for product owners seeking to leverage feedback for positive transformations:

Google, the tech giant renowned for innovation, places great emphasis on user feedback to refine its products continually. The company utilizes various channels to collect and implement product feedback:

User surveys: Google employs user surveys to gather insights directly from its vast user base. These surveys pop up within different products, seeking opinions on features, usability, and overall satisfaction.

In-app feedback: Google's built-in feedback mechanisms, allow users to report issues or suggest improvements seamlessly. This real-time input proves invaluable in addressing immediate concerns and identifying recurring problems.

Beta testing programs: Google often releases beta versions of its products, inviting a select group of users to test new features before a broader rollout. This controlled environment enables Google to receive targeted feedback and identify potential issues early in the development process.

Data analytics: Google extensively employs data analytics to track user behavior. By analyzing user interactions and patterns, they gain insights into how people use their products, guiding informed decisions for enhancements.

Google's commitment to user feedback is evident in the iterative nature of its products, ensuring they align closely with user expectations and needs. This approach allows Google to stay at the forefront of technological advancements.

Uber, a trailblazer in the ride-sharing industry, relies on user feedback to enhance its platform's functionality and user experience. Here's how Uber actively collects and implements feedback:

Rating system: After each ride, both riders and drivers can rate each other. This two-way rating system not only fosters accountability but also provides valuable feedback to Uber about the overall ride experience.

In-app feedback: Uber's app includes a dedicated section for users to submit feedback or report issues. This direct communication channel allows users to express their concerns, ranging from app glitches to driver behavior.

Customer support interactions: Uber's customer support team plays a crucial role in gathering feedback. Interactions with users who reach out for assistance offer insights into specific challenges users face, helping Uber identify areas for improvement.

Pilot programs: Uber often conducts pilot programs to test new features or services. By involving a subset of users, the company gauges reactions and collects feedback before a wider release, minimizing potential negative impacts.

Uber's responsiveness to user feedback has contributed to the platform's evolution, ensuring it remains adaptable to the dynamic needs of both riders and drivers.

Amazon, the e-commerce giant, leverages user feedback to refine its platform and enhance the shopping experience for millions. The following methods illustrate how Amazon actively gathers and acts upon user insights:

Product reviews: Amazon encourages users to leave reviews for purchased products. These reviews serve a dual purpose – helping other buyers make informed decisions and providing Amazon with valuable feedback on product quality and functionality.

Customer surveys: Periodic surveys are sent to Amazon customers, seeking feedback on their overall shopping experience. This approach allows Amazon to identify trends, preferences, and pain points, shaping strategic decisions for platform improvements.

Recommendation algorithms: Amazon's recommendation algorithms are finely tuned based on user behavior and feedback. By analyzing what users browse, purchase, or rate positively, Amazon tailors product recommendations, enhancing the personalized shopping experience.

Voice of the customer programs: Amazon has initiatives dedicated to capturing the "voice of the customer." This involves systematically collecting and analyzing customer feedback across various touchpoints, helping Amazon stay attuned to evolving user expectations.

Amazon's customer-centric approach, rooted in feedback analysis, reinforces its position as a customer-first platform in the highly competitive e-commerce landscape.

Airbnb, a disruptor in the hospitality industry, prioritizes user feedback to continually refine its platform and services. The following strategies showcase how Airbnb actively collects and acts upon user insights:

Guest and host reviews: The cornerstone of Airbnb's feedback system lies in guest and host reviews. Both parties can provide ratings and detailed feedback after a stay, creating transparency and accountability within the community.

Customer support feedback: Airbnb's customer support interactions serve as another avenue for collecting feedback. Understanding the challenges users face during their stays allows Airbnb to address issues promptly and implement systemic improvements.

Host clubs and forums: Airbnb facilitates forums and host clubs where hosts can share experiences and provide feedback. This informal yet valuable channel enables Airbnb to tap into the collective wisdom of its host community for nuanced insights.

User testing labs: Airbnb conducts user testing sessions in controlled environments to observe how individuals interact with its platform. This hands-on approach allows Airbnb to identify pain points and areas for improvement before implementing changes.

Airbnb's commitment to user feedback contributes to the platform's adaptability, ensuring that it remains a trusted and user-friendly marketplace for both guests and hosts.

Now that we've seen practical examples, let's conclude our journey by exploring the best tools available for efficiently collecting product feedback.

Best tools to collect product feedback

Several tools cater specifically to collecting product feedback, ranging from survey platforms to user analytics tools. By utilizing these tools, product owners and user researchers can streamline the feedback collection process and gather actionable insights for product improvement:

1) Blitzllama

Blitzllama stands out as an exceptional tool for collecting product feedback due to its intuitive interface and robust features. Product owners can easily create customizable surveys and feedback forms, tailoring questions to gather specific insights. The real-time analytics dashboard provides instant access to valuable data, empowering product teams to make informed decisions swiftly. With its seamless integration capabilities, Blitzllama ensures a smooth feedback collection process, enhancing collaboration among team members and streamlining the overall feedback analysis workflow.

2) Typeform

Typeform proves to be an invaluable asset for product owners seeking a user-friendly yet powerful feedback collection tool. Its visually engaging and conversational interface encourages respondents to provide detailed insights effortlessly. Product owners can create dynamic surveys with conditional logic, ensuring a personalized and targeted feedback gathering experience. Typeform's analytics feature provides a comprehensive overview of responses, allowing product teams to identify patterns and prioritize enhancements effectively. With its seamless integration options and mobile responsiveness, Typeform ensures a seamless and inclusive feedback collection process.

3) Survicate

Survicate emerges as a versatile and comprehensive tool for product feedback collection, offering a range of survey types to cater to diverse needs. Product owners can utilize NPS, CES, or custom surveys to gather specific feedback metrics. Survicate's targeting options enable precise audience segmentation, ensuring that feedback is collected from the right user groups. The platform's integration capabilities with popular project management tools enhance workflow efficiency. With its emphasis on customization and ease of use, Survicate empowers product owners and user researchers to extract meaningful insights, facilitating data-driven decision-making in product development.

In conclusion, product feedback is an invaluable tool for product owners and user researchers. It serves as a direct line of communication with users, offering insights that drive product improvement. 

Actively seeking and analyzing feedback fosters a user-centric approach, enhancing overall product satisfaction. Regularly collecting feedback not only identifies issues but also unveils opportunities for innovation. 

By prioritizing user input, product owners can align their development efforts with genuine user needs. Embracing a comprehensive feedback strategy creates a dynamic feedback loop, ensuring continual refinement and success in meeting user expectations. 

Ultimately, a well-executed feedback process is the cornerstone of building successful and user-friendly products.

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30 presentation feedback examples

Jump to section

You're doing great

You should think of improving

Tips to improve

3 things to look for when providing presentation feedback

3 tips for giving effective feedback.

We’re all learning as we go. 

And that’s perfectly OK — that’s part of being human. On my own personal growth journey, I know I need to get better at public speaking and presenting. It’s one of those things that doesn’t necessarily come naturally to me. 

And I know there are plenty of people in my shoes. So when it comes to presenting in the workplace, it can be intimidating. But there’s one thing that can help people continue to get better at presentations: feedback . 

The following examples not only relate to presentations. They can also be helpful for public speaking and captivating your audience. 

You’re doing great 

• You really have the natural ability to hand out presentation material in a very organized way! Good job!
• Your presentations are often compelling and visually stunning. You really know how to effectively captivate the audience. Well done!
• You often allow your colleagues to make presentations on your behalf. This is a great learning opportunity for them and they often thrive at the challenge.
• Keeping presentations focused on key agenda items can be tough, but you’re really good at it. You effectively outline exactly what it is that you will be discussing and you make sure you keep to it. Well done!!
• You created downloadable visual presentations and bound them for the client. Excellent way to portray the company! Well done!
• Your content was relevant and your format was visually appealing and easy to follow and understand. Great job! You’re a real designer at heart!
• You always remain consistent with the way you present and often your presentations have the same style and layout. This is great for continuity. Well done!
• You always remain consistent with every presentation, whether it be one on ones, small group chats, with peers, direct reports, and the company bosses. You have no problem presenting in any one of these situations. Well done!
• You are an effective presenter both to employees and to potential clients. When controversial topics come up, you deal with them in a timely manner and you make sure these topics are fully dealt with before moving on. Well done!
• You effectively command attention and you have no problem managing groups during the presentation.

You should think of improving 

• You’re a great presenter in certain situations, but you struggle to present in others. Try to be more consistent when presenting so that you get one single-minded message across. This will also help you broaden your presentation skills by being able to portray one single idea or message.
• You tend to be a little shy when making presentations. You have the self-confidence in one-on-one conversations , so you definitely have the ability to make compelling presentations. Come on! You can do it!
• During presentations, there seems to be quite a lack of focus . I know it can be difficult to stick to the subject matter, however you need to in order for people to understand what the presentation is about and what is trying to be achieved.
• To engage with your audience and make them attentively listen to what you have to say, you need to be able to use your voice in an effective manner to achieve this. Try to focus on certain words that require extra attention and emphasis these words during your presentation.
• Knowing your audience is critical to the success of any presentation. Learn to pick up on their body language and social cues to gauge your style and tone. Listen to what your audience has to say and adjust your presentation accordingly.

• During presentations, it’s expected that there will be tough questions . Try to prepare at least a couple of days before the time so that you can handle these questions in an effective manner.
• To be an effective presenter you need to be able to adjust to varying audiences and circumstances. Try learning about who will be in the room at the time of the presentation and adjust accordingly.
• Remember not to take debate as a personal attack. You tend to lose your cool a little too often, which hinders the discussion and people feel alienated. You can disagree without conflict .
• The only way you are going to get better at public speaking is by practicing, practicing, practicing. Learn your speech by heart, practice in the mirror, practice in front of the mirror. Eventually, you’ll become a natural and you won't be afraid of public speaking any longer.
• Your presentations are beautiful and I have no doubt you have strong presentation software skills. However, your content tends to be a bit weak and often you lack the substance. Without important content, the presentation is empty.

Tips to improve 

• Remember it’s always good to present about the things you are passionate about . When you speak to people about your passions they can sense it. The same goes for presentations. Identify what it is that excites you and somehow bring it into every presentation. it’ll make it easier to present and your audience will feel the energy you portray.
• Sometimes it can be easier to plan with the end result in mind. Try visualizing what it is you are exactly expecting your audience to come away with and develop your presentation around that.
• Simplicity is a beautiful thing. Try to keep your presentations as simple as possible. Make it visually appealing with the least amount of words possible. Try interactive pictures and videos to fully immerse your audience in the presentation.
• It’s a fine balance between winging the presentation and memorizing the presentation. If you wing it too much it may come across as if you didn't prepare. If you memorize it, the presentation may come off a bit robotic. Try to find the sweet spot, if you can.
• When presenting, try to present in a way that is cause for curiosity . Make people interested in what you have to say to really captivate them. Have a look at some TED talks to get some tips on how you can go about doing this.
• Remember presentations should be about quality, not quantity. Presentations that are text-heavy and go on for longer than they should bore your audience and people are less likely to remember them.
• Try to arrive at every staff meeting on time and always be well prepared. This will ensure that meetings will go smoothly in the future.
• Remember to respect other people's time by always arriving on time or five minutes before the presentation.
• Remember to ask the others in the meeting for their point of view if there are individuals during presentations.
• If you notice presentations are deviating off-topic, try to steer it back to the important topic being discussed.

Presentation feedback can be intimidating. It’s likely the presenter has spent a good deal of time and energy on creating the presentation.

As an audience member, you can hone in on a few aspects of the presentation to help frame your feedback. If it's an oral presentation, you should consider also audience attention and visual aids.

It’s important to keep in mind three key aspects of the presentation when giving feedback. 

Communication

• Were the key messages clear? 
• Was the speaker clear and concise in their language?
• Did the presenter clearly communicate the key objectives? 
• Did the presenter give the audience clear takeaways? 
• How well did the presenter’s voice carry in the presentation space? 

Delivery 

• Was the presentation engaging? 
• How well did the presenter capture their audience? 
• Did the presenter engage employees in fun or innovative ways? 
• How interactive was the presentation? 
• How approachable did the presenter appear? 
• Was the presentation accessible to all? 

Body language and presence 

• How did the presenter carry themselves? 
• Did the presenter make eye contact with the audience? 
• How confident did the presenter appear based on nonverbal communication? 
• Were there any nonverbal distractions to the presentation? (i.e. too many hand gestures, facial expressions, etc.)  

There are plenty of benefits of feedback . But giving effective feedback isn’t an easy task. Here are some tips for giving effective feedback. 

1. Prepare what you’d like to say 

I’m willing to bet we’ve all felt like we’ve put our foot in our mouth at one point or another. Knee-jerk, emotional reactions are rarely helpful. In fact, they can do quite the opposite of help. 

Make sure you prepare thoughtfully. Think through what feedback would be most impactful and helpful for the recipient. How will you word certain phrases? What’s most important to communicate? What feedback isn’t helpful to the recipient? 

You can always do practice runs with your coach. Your coach will serve as a guide and consultant. You can practice how you’ll give feedback and get feedback … on your feedback. Sounds like a big loop, but it can be immensely helpful. 

2. Be direct and clear (but lead with empathy) 

Have you ever received feedback from someone where you’re not quite sure what they’re trying to say? Me, too. 

I’ve been in roundabout conversations where I walk away even more confused than I was before. This is where clear, direct, and concise communication comes into play. 

Be clear and direct in your message. But still, lead with empathy and kindness . Feedback doesn’t need to be harsh or cruel. If it’s coming from a place of care, the recipient should feel that care from you. 

3. Create dialogue (and listen carefully) 

Feedback is never a one-way street. Without the opportunity for dialogue, you’re already shutting down and not listening to the other person. Make sure you’re creating space for dialogue and active listening . Invite questions — or, even better, feedback. You should make the person feel safe, secure, and trusted . You should also make sure the person feels heard and valued. 

Your point of view is just that: it's one perspective. Invite team members to share their perspectives, including positive feedback . 

You might also offer the recipient the opportunity for self-evaluation . By doing a self-evaluation, you can reflect on things like communication skills and confidence. They might come to some of the same important points you did — all on their own.

Now, let’s go practice that feedback 

We're all learners in life.

It's OK to not be perfect . In fact, we shouldn't be. We're perfectly imperfect human beings, constantly learning , evolving, and bettering ourselves. 

The same goes for tough things like presentations. You might be working on perfecting your students' presentation. Or you might want to get better at capturing your audience's attention. No matter what, feedback is critical to that learning journey . 

Even a good presentation has the opportunity for improvement . Don't forget the role a coach can play in your feedback journey.

Your coach will be able to provide a unique point of view to help you better communicate key points. Your coach can also help with things like performance reviews , presentation evaluations, and even how to communicate with others.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

How to not be nervous for a presentation — 13 tips that work (really!)

6 presentation skills and how to improve them, how to give a good presentation that captivates any audience, josh bersin on the importance of talent management in the modern workplace, 8 clever hooks for presentations (with tips), reading the room gives you an edge — no matter who you're talking to, how to make a presentation interactive and exciting, the self presentation theory and how to present your best self, coaching insider: trusting your team as a new manager, similar articles, 30 communication feedback examples, 30 leadership feedback examples for managers, your guide to what storytelling is and how to be a good storyteller, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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12 min read

The Ultimate Guide to Product Feedback for Product Managers

Talk to Sales

Customers don't just want to be valued—they want to be understood. 

What’s the best way to understand your customers? By listening to them.

Surprisingly, 42% of companies skip this step and don't survey customers for feedback, according to HubSpot research. 

Good user experiences start with your product feedback process. How you collect, analyze, and apply product feedback provided by your customers influences their experience and perception of your brand. By implementing product feedback, you’ll show commitment to your users, lay the foundation for customer loyalty, and ensure you’re creating the most useful features for your customers. 

In this guide, we’ll walk you through everything you need to know about product feedback so that you can turn it into valuable solutions your customers will love to use. 

What is Product Feedback?

Before we jump in, let’s briefly define product feedback.

You probably know product feedback (also called user feedback) is the information end users share with you about your product or their experiences using it. 

This feedback funnels in from many different sources. Sometimes it’s responses to customer experience surveys such as Net Promoter Scores (NPS survey) or Customer Satisfaction (CSAT). Other times, it comes from user interviews, product feedback surveys , social media feedback, or pain points users share with your customer-facing teams. 

Ultimately, product feedback drives your product development strategy and is essential for maintaining product-market fit .

Why is Product Feedback Important?

Collecting product feedback can help you, and your team understand your users' perspectives and can help you uncover opportunities to improve. It’s your ticket to product market clarity, successful development, and building customer-centric products.

Let’s explore a few ways feedback can impact your products.

Informs Your Product Decisions

The main reason product feedback matters? Each piece of feedback gives you insights into users’ likes and dislikes, helps you spot industry trends, and teaches you what product features are most important to your users.

At scale, product feedback can help you uncover the right product opportunities. Making product decisions without input from your users is like going on a road trip without a map or GPS.

Creates a Competitive Advantage

As your users’ needs evolve, so will your market. With a continuous flow of product feedback, you’ll stay on top of changing needs in your space—allowing you to respond proactively before a competitor beats you to the punch.

Reinforces Customer Centricity

Your feedback program reflects your brand values. Listening to your users’ input sends them a clear message: we care and have your best interests in mind. 

Customer centricity builds trust, creates loyal customers, and improves customer retention.  A well-developed feedback program (and a reputation for making customer-centric decisions) sets you apart from other brands in your space.

Keeps Your Teams Aligned

Feedback belongs to more than just product managers and product teams. When everyone on your team can access user feedback, you can focus on improving your CX to create your best product together. With these customer insights, each team can work toward improving the customer journey.

We recommend a centralized product feedback tool to help you share real-time updates while keeping everyone on track toward the same goals.

The 5 Types of User Feedback

While there are many different types of feedback, most fall into one of five categories: feature requests, data insights, pain points, praise, and bug reports. 

Each type of feedback is equally important for product decisions—and combining multiple types of feedback will give you an excellent big-picture view of what’s best for your customers.

Feature Requests

Feature requests are user requests to improve your product via useful new features.

These requests can pop up anywhere, but they’re usually shared with customer support teams, requested on social media, or mentioned in user feedback surveys or in-app feedback widgets.

Feature requests are essential because they give you a clear picture of your users’ needs. They spell out exactly what users need to make their work easier, eliminating any guesswork on your part.

When you get feedback requests, having a system in place for evaluating and prioritizing is helpful. As you receive feedback requests, you might consider the following:

• How likely is this feature to positively impact most (if not all) of your users?
• Does it align with your company’s vision for the product?
• Is it feasible? If so, how easy is it to implement this feature?

Pain Points

Pain points are the challenges users have with your product. Perhaps your users feel confused when accessing a particular area of your product or find certain tasks difficult to complete. Although pain points may seem negative, they’re an excellent opportunity to prove your commitment to your users.

Like feature requests, pain points come from many sources. You can source them from in-product feedback widgets, beta tests , and open-ended questions in surveys. They may also come from chats with influential users, 1:1 customer interviews, focus groups, and conversations with customer-facing teams.

Pain points give you a shortcut to customer satisfaction. When you address user obstacles, you improve CX and overall satisfaction.

When users share their pain points, it’s important to act as quickly as you can. Let’s say one of your SaaS integrations isn’t working properly—a simple adjustment from your engineering team may be all it takes to demonstrate responsiveness to your customers’ needs. 

Unfortunately, not all pain points are quick fixes. In that case, prioritize them based on user impact and alignment with product goals. Be sure to keep in touch with the users who share them as you make progress. 

Ah, the glowing review—everyone’s favorite kind of feedback. It’s a great feeling when customers share ways that your product shines, but it also points to the best ways to nurture your customer relationships. Why? Positive reviews point to what your users value. For example, if several users praise your company's fast bug fixes, you'll know your core users value responsiveness.

Praise can be found in plenty of places. You’ll often find positive feedback in online reviews, social media comments and DMs, emails, and conversations with customer-facing teams.

As you evaluate this feedback, take note of what your customers love about your products. Then, make it a priority to nurture those qualities and features. This will help you connect with your customers and foster a sense of loyalty.

Bug Reports

Bug reports include specific examples of what happens when your product isn’t working as it should. They often include details about errors or what users were doing when they happened.

These reports often come through automated crash reports, support tickets, and in-app feedback widgets. Customers may also report bugs via reviews, feedback forms, social media, and by chatting with customer support teams.

Acting on bug reports quickly keeps your product quality high while reinforcing your responsiveness to user requests.

When you get bug reports, inform your engineering team. Have them investigate where your customers are running into obstacles, then compare that data with other feedback. Does this bug point to a common CX problem or align with a feature request? If so, ask your developers to brainstorm solutions that address multiple needs. 

Insights go beyond what users say in surveys and reveal what they actually do while using your product. These data and behavior-based findings help you develop great products with new or updated features. 

For example, you might discover users interacting with your product in unexpected ways during beta testing. Armed with valuable insights, you can proactively build features that improve those workflows. Or a review of your metrics might point to a rarely-used feature that can be cut or improved.

Because insights address both user behavior and metrics, you’ll see them come in from several sources—like beta testing, focus groups, product metrics, and engagement metrics.

When you analyze insights, it’s helpful to combine them with other feedback to get a zoomed-out perspective of user needs. For example, combining data insights and pain points can help you decide which feature requests to address because you can see which ones will likely make the most significant impact on your users.

Best Practices for Collecting Customer Feedback

Now that you’ve got an idea of each feedback type and how it works, it’s time to start collecting data. Before you start, we recommend having a few things in place. These best practices will help you get the most out of your feedback:

• Make user feedback an organization-wide priority . While it’s standard for product management to manage and organize user feedback, we recommend involving every team. Doing so promotes internal alignment and a shared understanding of customer needs.
• Get input from a reasonable percentage of your total user base. Capturing a wide variety of perspectives prevents you from making decisions based on the vocal minority. Leverage multiple feedback channels to get input from more of your users.
• Ask internal stakeholders to contribute feedback. Other teams (especially those in customer-facing roles) may have a unique understanding of customer pain points and needs that can help you build more valuable products.
• Don’t make extra work for yourself. Find a way to capture and aggregate feedback from all the different channels you’re leveraging in a single place. While you can work with your data manually, we recommend looking for a tool that helps you capture, analyze, and act on data efficiently. 
• Follow up on user feedback. Responding to user feedback promptly shows your customers you’re actively listening and considering their ideas.

Analyzing and Acting on User Feedback

As you create a repository of feedback from your users, you’ll want to define how you’ll make sense of the input you receive. 

Try focusing on ways to quantify your qualitative feedback (like feature requests). Doing so will help prioritize the most critical customer needs. 

When you’re trying to identify the most crucial feedback to act on, analyze the context and dig into customer data. Try to understand what requests benefit the vast majority of your users, not just a few who pipe up with feedback. 

You might consider:

• Frequency . How often does the request come up? 
• Timeliness . Is this something that just became important to many users? Or, have users been occasionally asking for it over a long period of time?
• User segments . Which segments of your users are making the request? Are they target segments? Paid or unpaid users?
• Accounts . How many different customer accounts have made the request? What is the revenue associated with those accounts? Are they target accounts?

Not sure how acting on a request will impact your user base? Don’t be afraid to ask users for more input! 

Closing the Feedback Loop

Closing the feedback loop boils down to one thing—following up with your users after they leave feedback.

This follow-up is critical to product success. Why? It keeps lines of communication open and encourages future feedback that will improve your product.

We recommend touching base with your users at a few critical points:

• When you receive their requests . Act quickly to acknowledge feedback and let your users know you're looking into it. Creating feedback workflows can help to determine what should be fielded with an automated response and what requires a more human touch.
• When you won't be pursuing a suggestion . Not all requests are viable, and your users understand that. Let them know you appreciate their idea, but you won't be working on it now. If it makes sense to explain why you're passing on the idea, do so.
• When you have a plan of action . Once you've mapped out the next steps, share them with your users. They'll be excited to know you're making product improvements based on their ideas.
• When you implement a solution . Make sure users know you've addressed their feedback by announcing your features, fixes, and product updates.

After you've closed a feedback loop, thank users again for their thoughts and ideas. Nurture further conversation by letting them know you'd love their opinions on your feature or solution. 

Building a Product Validation Process

Choose the right tools to improve your product feedback strategy.

User feedback is the lifeblood of successful products—but efficient feedback management can be tricky without the right tools. 

UserVoice is a user feedback platform that can help you level up your understanding of customer needs without the hassle of manually organizing feedback. With a tool like UserVoice, you can double down on your commitment to customer-centricity , improve org alignment on product priorities, and deliver better products.

With countless integrations (including Salesforce, Jira, and Zendesk) and easy-to-use analysis tools, UserVoice will quickly make sense of your user feedback. Find your most popular feature requests and keep users in the loop as you make progress toward their requests. 

Not sure if UserVoice is right for you? Try our free trial and see for yourself!

KT McBurnie

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The Complete Guide To Product Feedback Strategy

Whether your product is a vacuum cleaner, a mobile app, or a SaaS solution, product feedback should drive decision-making. Sadly, this feedback is often not analyzed and even when it is, the insights are rarely acted on.

I spent the last 5 years building Thematic , a customer feedback solution. After speaking to hundreds of customer analytics and insights professionals about their feedback strategy, here’s what I’ve learned:

• Companies have unprecedented volumes of feedback sitting on their servers, and they continuously ask for more.
• However, there are no great best practices for what to do with that feedback. So each team invents their own approach, with varying results.
• Product teams that translate feedback into action do so by turning an overwhelming flood of feedback from disparate channels into a product feedback loop that aligns people, processes and technology in a way that is responsive to customer needs. 

Here's how a product feedback loop works:

In this post, we'll discuss how to collect, analyze and share product feedback, so that you and your product team can make customer-driven decisions.  

Part 1: Collecting product feedback

Let’s look at how we collect customer feedback.

Product feedback can be solicited or unsolicited. Feedback is solicited when you specifically ask for it , and unsolicited when others provide it of their own accord. For example, when they leave a review online or tag your company on Twitter. 

To get a full picture of your customer experiences you need to include both types of feedback from as many channels as possible.

Solicited product feedback

Solicited feedback can be quantitative (ratings, scores), or qualitative (text). It allows you to ask the questions you feel are most important to improving your product. 

Customer surveys

Customer feedback surveys help keep your finger on the pulse. Feedback is continuous, fast and specific.

• The most popular are Net Promoter Score (NPS) , which measures loyalty, and Customer Satisfaction (CSAT) feedback surveys.
• The Product Market Fit survey is particularly useful for new products due to its key question: “How would you feel if you could no longer use the product?” 

If you are in a highly competitive space, companies like ROIRocket provide double-blind NPS surveys to get deeper insights. 

Pros: Easy to setup, cheap, and scalable with the right survey tools . Most aren’t anonymous and you can link customer metadata to feedback. 

Cons: Survey fatigue, low response rates, bias towards respondents. Insights vary depending on customer engagement and the quality of your survey .

Tip: Make customer feedback surveys work for you by ensuring you have a system in place for the analysis of survey feedback. Then, if you have a specific question, you can check this feedback first. It can also be a starting point for deeper customer interviews.

Customer interviews, panels & focus groups

Respondents don't tend to expand on their answers in customer surveys. With customer interviews, you can dig deep into specifics.

Focus groups are like customer interviews, except many people take part. These can be your pre-selected customers or you could use a panel. They can be virtual, or automated using solutions like Remesh . 

Pros: Great for deep insights into specific issues. Particularly useful for discovering unknowns about new products or new product features.

Cons: Not scalable, expensive and difficult to analyze the results. 

Tip: Customer interviews work best when you target users who care about the topic. Find customers who are commenting on the issues you want to explore and invite them to interview.

Unsolicited product feedback

Unsolicited feedback is qualitative, text-based and requires effort to gather, categorize and analyze. But it’s worth it.

Communities and forums

Communities and forums can be either solicited or unsolicited, depending on the set up. For example, if a community emerges on a public forum like Reddit or Discourse, it's unsolicited feedback. But if you create a community using a tool like UserVoice , then it's solicited.

Pros: Unmoderated and unfiltered, providing the most truthful feedback. Public content in communities can be indexed by search engines.

Cons: Unstructured and anonymous, and might not work for all types of products. Biased towards those who are most active in the forum. 

Tip: Make online forums work for you by starting with existing communities. Know where you and your competitors’ users talk about your products.  

Contact centers, support & complaints

Today when customers need help, they have many options:

• Call a help line or a call center
• Use a live chat or a bot
• Raising a support ticket
• Emailing or complaining on social media

These requests are a great source of product feedback. They show what’s not working, and also which features customers care about.

Pros: You already have this data as part of support and customer service operations. Customer metadata is available for each piece of feedback via ids, unless it’s social media requests.

Cons: Feedback may refer to aspects of service, so you'll need a way to filter this out.

Tip: Don’t only respond to support tickets. Use this data strategically and know how to prioritize fixes.You’ll improve your product and reduce support costs at the same time.

Online reviews

In most cases, customers provide unsolicited reviews of products they care about. Choose the review sites most relevant to your product type.

Some examples:

• Google play and iOS AppStore for app reviews 
• Trustpilot for B2C products 
• G2Crowd and Capterra for B2B products
• Amazon and other e-Commerce platforms for review of physical (and digital) products
• Google or Tripadvisor for reviews of hotels, restaurants, and sights
• Booking.com for reviews of hotels
• Facebook and Instagram for reviews of local businesses

Pros: Some structure (they have scores!), feedback of both your and your competitors’ products.  

Cons: Reviews can be fake or biased, and are anonymous. Often short and not actionable.

Tips: Find a solution or integration that unifies and gathers reviews in one place for easy comparison between you and your competitors, ideally with trends over time.

Take a look at what your competitors’ customers are saying! Include their reviews in your product feedback loop to find competitive gaps to fix or exploit.

Part 2: How to improve your product feedback strategy

Let’s talk about what to do with all that feedback!

You likely have a strategy in place to analyze feedback, but it may be incomplete, outdated or not scalable. Product feedback strategy is like pricing strategy: it needs to evolve with the company.

As you scale, make sure feedback is collected, analyzed and shared efficiently with your product team. Ensure you have an effective product feedback loop, and consider feedback at all life cycle stages of the product development.

Choose the right product feedback tools

The most common product feedback tool is a spreadsheet! Spreadsheets unify feedback across many different channels; Some use AirTable for this purpose.

Other options include data warehouses like AWS Redshift and company wikis, like Confluence and Notion. Some companies use Jira boards to submit customer requests for product features.

Specific feedback SaaS offerings we’ve seen are ProductBoard , Aha! and DoveTail . Feedback is limited to customer interviews or inbound requests, and has to be tagged by hand. A lot of unsolicited feedback, including online reviews and support tickets, isn't captured.

All the above solutions require manual organization and analysis. Wading through huge amounts of customer data is incredibly time-consuming; it’s hard to tag every single piece of feedback, and it can be biased too!

But there are other solutions, like Thematic , which gather and analyze your feedback using a combination of Natural Language Processing and human input, ensuring accurate and relevant analysis.

Let's take a look at how you can analyze your feedback effectively.

Design an effective product feedback loop

Aggregating feedback in one place isn’t enough. You need a process that turns feedback into actionable insights to drive product development and improvement. We also need to make sure customers are aware of the changes you are making.

Here is an example of an internal product feedback loop : You gather feedback, then turn it into insights, identifying drivers of customer satisfaction, loyalty, and differentiation from competitors. You then share these insights with your product teams, and continue to gather feedback by showing your updated product to users.

Customer feedback provides insights into customer needs, and helps create more scalable operations. By fixing issues, you can continuously reduce costly customer support requests.

Don't forget to follow-up with customers! Telling customers how you’ve addressed their feedback encourages customer loyalty, and makes it more likely they'll share feedback on their user experience in future.  

Before improving your company’s product feedback strategy, consider these questions:

• Who needs to be involved in gathering feedback and how? 
• What stakeholders are involved in product decisions, what metrics are they responsible for, and what data (such as churn, growth, or operational costs) do they use?
• How will you tie customer feedback to those metrics and data sources?
• How will you share insights with others? And how often?
• What’s the best way to follow up with customers about changes we’ve made as a result of their feedback? 

Part 3: Analyzing product feedback

Analyzing customer feedback in a consistent and accurate way is difficult, and the reason why I co-founded Thematic . Here are some challenges that you might not have considered:

• It takes a long time to code feedback by categories, tags or themes. 
• Customer feedback is only one part of the picture! You will need to link your feedback with product analytics in a meaningful way, and include other relevant metrics and data sources.
• Visualizing this data is tricky. Customers are likely to mention between 50 and 500 distinct themes in their feedback, depending on the product. 

So, how can you practically solve these challenges?

Here is our 4-step approach.

Step 1: Turn qualitative feedback into quantitative data

Organize feedback based on what customers are actually saying. If you’re tagging feedback manually, make sure to keep track of your tags so that you don't end up with duplicates. 

There are different approaches to organizing and automating feedback analysis, which we’ve covered in previous posts. Depending on the size of your company, one of these might resonate:

• How to build a text analytics solution in under 10 minutes
• 5 approaches to text analytics – text analytics methods used by companies today
• Build your own customer feedback analysis solution

If you choose to analyze feedback manually, beware of bias! It’s easy to see what you’re looking for and miss what actually matters to customers.  

Tip: Don’t create tags in advance of reading feedback. Whether you use a manual or an automated solution, make sure your themes and tags emerge from the data itself.

Step 2: Link product feedback to behavioural and demographic customer data

Not all feedback is equal. Looking at common themes by volume won’t provide the most accurate insights. Link each piece of feedback to as much information (such as demographic, behavioral, CRM and operational data) as possible:

• Is your customer new, old, existing or churned?
• What did they buy from you and who is their account manager?
• How much do they spend with you and how often do they use your product?
• What are the NPS ratings they’ve provided (or any other ratings/scores for that matter)?
• Where are they located?
• How did you acquire them and how much did it cost?
• If appropriate to your product type, what are their demographics?

Tip: Consider all aspects of who your customers are. Dig deep to find attributes you might not have considered.

Step 3: Visualize data effectively

There are two most common ways of visualizing product feedback and I’m not a fan of either. The first version recently got featured in a document that landed on my desk: the quote!  

This is an equivalent of a vanity metric in product analytics.

The second one is our not so beloved word cloud.  

Neither method is effective or accurate, and they're easily dismissed or taken out of context.

It doesn’t have to be this way! 

We’ve written an article on alternatives to word clouds and better ways of visualizing feedback . 

To summarize its key points: 

• Use themes instead of keywords
• If in doubt, use a bar chart and use relative numbers rather than absolute numbers. 

Tip: The most effective visualizations are those that answer a specific question. We’ll cover the best questions to ask using product feedback in the next section.

Step 4: Be thorough and consistent over time

Feedback analysis is often done in reaction to urgent projects and deadlines. When this happens, limited customer feedback is analyzed, and the results are rarely useful for future projects.

Instead of wasting your time with ad-hoc analysis, be consistent and thorough in your theme identification. An entirely different class of insights will emerge, and it will be easier to answer questions that crop up in future.

Tip: If you’re stuck in spreadsheets and don’t think you could justify the investment in a solution (like Thematic! ) that would automate the analysis process, check out our post on The True Cost of Not Understanding Customer Feedback. 

Part 4: How to share product feedback with others

Who should care about product feedback? We think everyone! 

Let’s look at why your product team might need product feedback to meet their goals.

Align insights with stakeholder goals

If gathered, analyzed and visualized correctly, feedback should support company goals by:

• Testing hypotheses, e.g. we think that users in category A are more interested in B
• Verifying assumption, e.g. I believe our customers value C above all else
• Evaluating experiments, e.g. do customers see our D as positive after we changed it?
• Discovering unknown unknowns, e.g. an emerging competitor or a sudden bug
• Finding actionable insights, e.g. when customers struggle with feature E
• Aligning teams, e.g. making sure that everyone knows what drives KPIs such as NPS

Pretty much every team in the company benefits from this supporting data. But it’s up to you to convince stakeholders that insights will help the company and the customer.  

Tip: Our webinar “Proving the ROI of CX ” has 5 keys for turning insights into action and influencing stakeholders. Check it out for ideas on how to turn feedback into insights that will matter to stakeholders at all levels. 

Sharing feedback with others

You need ways to share your insights that make them easy to understand. Examples include slide decks, weekly print outs and desk drops, email updates and dashboards.

Create an internal customer journey map by listing the different stakeholders involved in turning your insights into action.

List their priorities, metrics that matter most, and how they consume information. You'll be able to see how to produce the insights they need in a format that's helpful.

Here are a few examples of ways that feedback can be shared: 

Lifecycle Events

Every organization has weekly, monthly, quarterly and yearly cycles that center around meetings. These are your key windows for delivering feedback for maximum impact. Identify which meetings are most important, and ask contributors what would be helpful for you to share.

Ad-hoc queries

Several times a month, product managers and their teams will receive questions that support the goals of various teams. Typically, they want to test a hypothesis or evaluate an experiment. Their questions might be:

• I think I should work on X. Is X a problem? How badly does it affect our key metric, how many customers talk about this, and what’s the overall trend?
• We have done some work to Y, did customers notice? Has the impact of Y on our key metric increased?

Make sure your visualization toolkit includes charts and graphs to support these questions.

Regular updates to align the team

Most companies review their key metrics monthly or quarterly. Make sure your update answers the following questions:

• What’s our key metric and what was it last time?
• If it went up, why? If it dropped, why?
• What impacts this key metric overall, and for our key customers?
• If you have departments, teams or location, which one has the best results and why?

Customer in the room

For any product roadmap meetings, make sure customers are in the room. Sure, you won’t have your actual customers there, but it’s important they are represented through their feedback.. Your team will be able to look up whatever they are addressing right at that moment and access valuable insights. Follow up with customers who provided the relevant feedback to learn more.

Amazon’s Jeff Bezos has an empty seat at his company meetings that is designed to represent the voice of the customer. A symbolic gesture to assure that the customer is always represented and considered in decision making.

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One of the things I love hearing from our customers is that they no longer feel like a bottleneck for questions and answers. When product feedback is analyzed thoroughly and consistently and is made easily accessible to anyone in the organization, it takes on a life of its own.

Seeing multiple stakeholders across the company using a central source of customer feedback just feels right.

In conclusion

Product feedback has traditionally been seen as anecdotal, unscientific and mushy.

This article shows that it doesn’t have to be this way. 

With the huge volumes of feedback already available to most companies, you should know who your customers are and what they like and dislike.

Using the latest tools and solutions, analysis and sharing can be streamlined so that you can answer questions quickly and accurately.

The most amazing thing: If we hear and act on what our customers are telling us, everyone will benefit! We’ll see better customer retention, marketing via word of mouth and, ultimately, more profitable business.

CEO and Co-Founder

Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.

We make it easy to discover the customer and product issues that matter.

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• Questions to ask your Feedback Analytics vendor
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How to display customer feedback in a presentation.

Are you tired of boring, text-heavy presentations that fail to engage your audience? Do you struggle with finding effective ways to showcase customer feedback in your presentations? Look no further, because this article has the solution you’ve been searching for. Learn how to display customer feedback in a way that captivates your audience and elevates your presentation skills.

Why Is Customer Feedback Important?

Customer feedback is crucial for business growth and improvement. It provides insights into customer satisfaction, product performance, and areas for enhancement. Understanding ‘why is customer feedback important’ helps in refining products, enhancing customer experience, and building brand loyalty. Additionally, it aids in identifying trends, addressing issues promptly, and fostering a customer-centric approach.

How to Gather Customer Feedback

In today’s competitive business landscape, customer feedback is a crucial element in understanding and improving the customer experience. However, gathering this feedback can be a daunting task. In this section, we will discuss three effective methods for collecting customer feedback: surveys, social media monitoring, and customer reviews. Each of these methods offers unique insights into the thoughts and opinions of your customers, allowing you to create a comprehensive understanding of their needs and preferences.

• Create the survey questions to collect specific, actionable feedback that aligns with your objectives.
• Choose the survey method – online, in-person, or phone – based on the preferences of your target audience.
• Include clear instructions and ensure the survey is user-friendly to encourage easy participation.
• Consider offering incentives to boost survey response rates and engagement.
• Analyze and interpret the survey data to draw meaningful insights and actionable conclusions.

2. Social Media Monitoring

• Utilize social media monitoring tools to track brand mentions and conversations across multiple platforms.
• Analyze the gathered data to gain insight into customer sentiments, identify trends, and pinpoint areas for improvement.
• Engage with customers by responding to their comments, addressing concerns, and acknowledging positive feedback.
• Leverage the insights gained from social media monitoring to improve products, services, and customer experiences.

3. Customer Reviews

Customer reviews are essential for businesses as they provide genuine insights into product experiences. When evaluating customer reviews, prioritize those that are detailed and genuine, highlighting specific aspects of the product or service. Look for consistency in the comments to get an overall understanding of customer sentiment.

Positive reviews can be used to showcase the benefits of the product, while addressing negative feedback shows transparency and a dedication to improvement. For instance, a restaurant can use feedback to improve its menu offerings and service quality, resulting in higher customer satisfaction.

How to Choose the Right Feedback to Display

When it comes to incorporating customer feedback into a presentation, it’s important to choose the right feedback to display. This not only ensures that your presentation is concise and impactful, but also accurately represents the sentiments of your customers. In this section, we’ll discuss the key factors to consider when selecting feedback for your presentation. From focusing on relevant feedback to highlighting both positive and negative comments, we’ll cover everything you need to know to make the best choices for your presentation.

1. Focus on Relevant Feedback

• Identify the purpose of collecting feedback.
• Define key areas for improvement or validation.
• Analyze feedback related to targeted areas.
• Eliminate non-essential or generic feedback.
• Focus on relevant feedback that directly impacts the defined objectives.

2. Look for Consistency

• Compare feedback across different channels to identify recurring themes or issues.
• Look for similarities in feedback from different customer segments to validate consistency.
• Examine feedback over time to ensure consistency in customer sentiment.

Pro-tip: Consistency in customer feedback is a key indicator of underlying issues or strengths in your product or service. In particular, looking for consistency can help identify potential issues or strengths.

3. Highlight Positive and Negative Feedback

• Identify key themes in both positive and negative feedback.
• Provide specific examples to illustrate points made in the feedback.
• Address negative feedback constructively, showing how it has led to improvements.

Pro-tip: When highlighting positive and negative feedback, remember to use real customer quotes to add authenticity to your presentation.

When presenting to a business audience, it is important to effectively convey the impact of customer feedback. In this section, we will discuss various ways to display customer feedback in a presentation. From incorporating visuals and quotes, to sharing statistics and customer testimonials, we will explore the most effective methods to showcase the value of customer feedback. By the end, you will have a comprehensive understanding of how to effectively utilize customer feedback in your presentations to impress and engage your audience.

1. Use Visuals

• Incorporate visually appealing graphs, charts, and infographics that complement the feedback data.
• Ensure the visuals are easy to understand and directly relate to the feedback being presented.
• Utilize color coding to differentiate between positive and negative feedback, making it visually impactful.

Pro-tip: By utilizing visuals, engagement is enhanced and complex feedback is simplified for easier comprehension.

2. Incorporate Quotes

• Select impactful quotes that directly illustrate customer experiences and satisfaction levels.
• Ensure the quotes are concise and relevant to the specific aspect of the product or service being discussed.
• Integrate quotes seamlessly into the presentation to support key points and create an emotional connection with the audience.
• Attribute the quotes to specific customers or demographics to add credibility and context.

3. Share Statistics

• Collect applicable statistical data from customer feedback surveys or analytics tools.
• Sort the statistics to identify trends, patterns, and key metrics.
• Display the statistics using visual aids such as graphs, charts, or infographics to improve comprehension.
• Verify the accuracy, currency, and representation of the statistical data in relation to the overall feedback.

When presenting statistics, it is important to provide context for the numbers, explain any fluctuations, and utilize statistics to strengthen key points.

4. Use Customer Testimonials

• Select satisfied customers who can provide specific details about their positive experiences with your product or service.
• Obtain permission to use their testimonial in your presentation, ensuring authenticity and legality.
• Incorporate the customer’s name, job title, and company to add credibility to the testimonial.
• Include before-and-after scenarios if applicable, demonstrating the positive impact of your product or service.

Fact: 4. Utilize customer testimonials to enhance the credibility of your presentation, as 92% of consumers trust organic, user-generated content over traditional advertising.

Best Practices for Presenting Customer Feedback

Sharing customer feedback in a presentation is a powerful way to showcase the satisfaction and loyalty of your customers. However, not all feedback is created equal and it’s important to present it in a way that is effective and impactful. In this section, we will discuss best practices for presenting customer feedback, including keeping it concise, using a variety of feedback, providing context, and being transparent. These tips will help you create a compelling and informative presentation that highlights the value of your customers’ opinions.

1. Keep it Concise

• Start with a clear objective for the concise feedback presentation.
• Summarize key points and trends instead of overwhelming with excessive data.
• Use visuals like charts or graphs to convey information efficiently.
• Include only the most impactful quotes and testimonials.

2. Use a Variety of Feedback

• Collect feedback through surveys, social media, and customer reviews.
• Utilize diverse sources such as ratings, testimonials, and comments.
• Incorporate feedback from different customer segments and demographics.

When seeking a variety of feedback, consider utilizing multiple channels, engaging various customer groups, and capturing both positive and negative experiences to gain comprehensive insights.

3. Provide Context

• Understand the situation: Offer background information or details about the specific customer experience.
• Clarify the circumstances: Explain any relevant factors or events surrounding the feedback to provide a comprehensive understanding.
• Offer insights: Present additional data or anecdotes to support and enrich the feedback context.

When providing context for customer feedback, it’s essential to ensure that the audience understands the complete picture, leading to informed decisions or actions.

4. Be Transparent

• Provide clear and complete information about the feedback collection process.
• Disclose any potential conflicts of interest or biases that may influence the feedback.
• Explain the methodology used to gather and analyze the feedback to ensure transparency.
• Be transparent about the entire feedback process.

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Product feedback 101: a short guide to leveraging insight.

14 min read Get the complete overview of product feedback and how to use it effectively to enhance your offerings in this quick guide.

What is product feedback?

Put simply, product feedback is opinions shared by your users about their experience and level of satisfaction with your product. You can gather this type of feedback in a variety of ways, including: digital feedback surveys, user interviews, customer support tickets, one-on-one calls, reviews, social media, and so on.

Organizations typically capture product feedback at every stage of the development process, from the initial product concept (to ensure it meets strategic, business, and customer goals) to the final product and beyond. For example, products launched to market are constantly subjected to quality assurance tests to ensure its suitable for and meeting customer needs.

With this approach, organizations can create products that are truly reflective of what they set out to achieve and solve.

Collecting product feedback

When it comes to collecting product feedback, it will always fall into one of two categories: solicited or unsolicited.

Solicited feedback is the feedback that a company has actively asked for or tried to obtain. For example, feedback captured via customer feedback surveys, NPS reviews, customer interviews, and focus groups.  

Unsolicited feedback is when customers share their thoughts and opinions on a product or service without having been prompted or asked by a business. For example, customers might choose to leave short posts on websites like TripAdvisor, Yelp, Facebook, or Google.

It’s important for organizations to leverage both forms of feedback in unison as they can uncover valuable insights that would have otherwise been missed.

Start collecting product feedback today with our free survey software

Why is product feedback important?

It might seem like all you’re doing is collecting endless amounts of data to no end. However, proper use of product feedback performs a few functions for a business:

Identify aspects of your product that need improvement

While you might know your product inside out, your proximity to its development (and vested interest in its success) might cause you to overlook some of its issues and imperfections.

Users of your product are best placed to test (at every stage of your development cycle) your products and highlight problems, either existing or potential. By bringing them into the product feedback loop and incorporating their suggestions, you can start to create better, more customer-oriented products.

Keep your customers front of mind

When creating new products, it’s essential to not just design for current customers but for potential ones as well. The reason for this is simple: if you create products based solely on your existing base of users, you run the risk of missing out on new capabilities that attract a broader market and therefore new customers.

Overall, products should address a need. These needs are surfaced through feedback and innovations and are built for the purpose of meeting them. Sure, sometimes products are designed to leverage new manufacturing capabilities — but just because organizations can, should they?

Indeed, as you go through the development process, it’s easy to lose sight of the initial goal and the customers you are trying to solve for. Especially if you don’t include them in the testing and review process.

This is why product feedback is so potent and essential; it keeps target customers involved in the product development process, from start to finish. Also, as you can capture product feedback online, you can rapidly scale the feedback process to gather more insights from specific target customer groups.

All in all, product feedback ensures that the final product fits customer needs, making it more likely to attract customers, generate sales and deliver a great return on investment.

Customers feel more valued

If the business is seen to collect customer feedback regularly and act on it, then the customer’s perception is that their views are valued and respected. Engaged customers are:

• More invested in the outcome of the product, increasing their customer loyalty,
• More likely to purchase the product as they know their views have been taken into consideration into the final one, and
• More willing to share the product with friends and family, acting as a brand ambassador on its behalf.

You can find out how satisfied your customers are by using our free Customer satisfaction (CSAT) survey template or net promoter score ( NPS ) survey template in your research.

A great product experience improves the customer experience

If there is a focus on the quality and validity of the product or service for users, then the product itself will provide a good product experience for the user.

If this is combined with optimized sales and marketing campaigns, effective post-sales support, and continued engagement throughout the customer journey life-cycle, then this provides a great customer experience.

A customer that has a good experience has high customer satisfaction levels, and in turn, gives the company excellent customer loyalty by returning to buy from the brand over and over again.

If you’re interested in learning more, see which services could help you.

Methods to collect customer feedback

Researchers can gather feedback from customers in several ways, both solicited and unsolicited:

Product feedback through surveys

Surveys are a quick and cost-effective way for researchers to collect customer feedback at scale. Try to keep your surveys short and not ask too many questions. The more questions there are, the more likely it is that people will speed through it, minimizing the quality and reliability of your data.

Also, try to include (or start with) open-ended questions so that respondents can truly explain how they feel about your product or service.

Qualtrics offers free survey templates you can download and use immediately to support product research and improvement:

• Product pricing survey template
• Product research survey template
• Product package testing survey template
• Product features prioritization survey template

If you want to streamline the product feedback process, consider using Qualtrics DesignXM.

Qualtrics DesignXM™ enables you to incorporate product feedback into every decision, as well as analyze market trends, track competitors, prioritize product features, and build a data-driven product roadmap — all on a single platform. When it comes to product feedback, you can build and send surveys at scale and then analyze and share feedback the moment you get it.

Product concept testing

Product concept testing is an early market research method that helps you to identify your most promising product ideas. With concept testing, you share early iterations of your concepts with your target audience and get direct feedback from them without bias.

This process helps you to identify areas of opportunity, highlight blind spots and fix existing problems.

If you want to come up with the best product concepts, the   Program is exactly what you need. Test new product concepts, prioritize new features, usability, pricing and more with ease.

You can even break down the performance of your concepts by purchase intent and more, as shown below.

Customer interviews

If you want to collect qualitative product feedback and understand how customers truly feel about your product or service, interviews are the way to go. Either via phone or in person.

Through customer interviews, you can get to the “why” behind the “what”, providing much-needed context for the feedback customers give in surveys (unless you include open-text responses so that they can elaborate). In this way, customer interviews can help to validate or further explore some of the trends you see in your product feedback.

Online reviews

As 93% of customers say online reviews have an impact on their purchase decision, it’s in your best interest to know what’s being said about your product online.

Online reviews on websites like Feefo and Trustpilot, for example, are typically unsolicited and provide a level of detail (and authenticity) that’s difficult to achieve through a standard survey without open-text response options.

These reviews usually include information on how brands can improve their products — from addressing design flaws and potential new features to price optimization and positive aspects.

However, one of the most effective ways to capture this kind of unstructured feedback is through tools like Qualtrics XM Discover. Designed to help you understand what people are saying about your brand and products, wherever they are, you can hear and analyze every voice without having to ask.

XM Discover combs through every platform to capture and analyze feedback. It uses natural language processing to assess the subtleties of human language — including emojis — to uncover the emotion, intent, and effort of every interaction. It’s the tool for capturing unstructured feedback at scale.

Support requests

As users interact with the product, they may have issues or experience pain points that they want resolved. Customer support teams can look at the customer support tickets as valuable product feedback, bringing deeper insights to light.

For example, a customer might highlight how difficult it is to set up the product, so if customer support teams share these insights with the product development team and product management, they can add features and collateral to improve the onboarding process.

Ultimately, utilizing customer feedback to build better products increases customer satisfaction overall. It’s crucial that brands leverage insights across platforms to create great products.

Our three top tips for collecting the best product feedback

There are several ways to collect and utilize feedback, but here are some of the fundamentals to put into practice:

Aim for a continuous feedback loop

Product feedback loops close experience gaps. If you can achieve a holistic view of every stage of the product lifecycle and how product testers (at the concept stage) and customers feel about your offering, you can make the most meaningful and impactful changes.

But that’s not all, a feedback loop provides continuous insights on tap, meaning that even after you finish and bring a product to market, you can leverage the opinions of customers to enhance existing solutions or develop new ones.

Having this kind of process in place also benefits your customers and potential prospects; customers feel heard and understood (increasing their satisfaction and overall sentiment), and new prospects can see just how capable your brand and offering are.

Ask the right questions

If you want to get detailed product feedback and customer feedback, it’s crucial that you ask the right questions and use a mixture of open and close-ended questions. Both together are recommended to provide a holistic view of customer behavior, thoughts and actions.

That said, open-ended questions give survey respondents the opportunity to elaborate on how they feel — giving you much-needed context.

Consider starting with open-ended questions to get qualitative feedback. You should also endeavor to keep your surveys as short as required so as not to bore respondents or risk them not completing the survey.

You can always validate survey findings through more in-depth methods, such as focus groups and customer interviews, but surveys provide you with a cost-effective way to carry out product feedback research at scale.

Read more about which survey questions to use in our free eBook: The Qualtrics Handbook of Question Design Understand sentiment at scale.

Evaluating qualitative and quantitative product feedback can be tough when there are several analytics platforms to manage and lots of subjective data sources to compare.

Qualtrics provides a number of qualitative research analysis tools, including Text iQ – a powerful machine learning tool that uses natural language processing to analyze open-text responses at scale and uncover the sentiment buried in them.

How can Qualtrics help you collect product feedback with ease?

Having a product feedback tool that gives you a great management experience and provides you with crucial features is hard to find. Qualtrics DesignXM is designed by experts to help you gather customer feedback easily and share it with internal teams.

The Qualtrics product experience management software includes:

• Product naming research tools – Want to find the ideal name for your new or existing products? With XM solutions product naming, you can quickly validate how your market feels about each name you consider.
• Pricing research software – Find out how to price your products for maximum profitability. Featuring a powerful survey design for pricing studies (with advanced logic and data visualization) and conjoint studies, you can run all your pricing research on a single platform.
• Concept testing – Validate your best product ideas with concept testing. Test every aspect of your product concept — from features and branding to messaging and appeal — to set your product up for success.
• Conjoint analysis – Use conjoint analysis to optimize your product configurations, including what packages and prices will have the greatest impact on your business.

Related resources

Product metrics 17 min read, product launch 19 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, product presentation 11 min read, product concept 12 min read, request demo.

Ready to learn more about Qualtrics?

Learn / Guides / Product feedback guide

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What is product feedback and why does it matter?

Imagine it’s your job to choose which new feature your team will create to reach this quarter’s customer retention goal. How do you make the call? 

‘This option felt better’ isn’t going to cut it when you're pitching your idea to your team or boss—and more importantly, it might be a miss with your users.

You need product feedback to decide what to add, remove, or change about your website, web app, or online service.

Last updated

Reading time.

This guide explores what product feedback is, when to collect it, and how to ask for it so you can reduce assumptions and make customer-centric decisions.  

Dive right in or jump ahead:

What is product feedback?

Customer feedback vs. product feedback.

Product feedback benefits

5 ways to collect product feedback 

How to analyze product feedback

Product feedback is quantitative and qualitative insights that help you understand how customers feel about and interact with your product. 

For example, imagine you launch a feedback widget on your site’s pricing page to learn user sentiment toward it. Visitors can rate their experience on a 1–5 quantitative scale and also opt to share more details with a qualitative open-ended response. 

Combining quantitative and qualitative insights reveals what opinions visitors have about your product and why . Persistent negative product feedback prompts you to make a change, and learning what makes a positive product experience gives you insights to apply to other pages. 

Customer and product feedback are often used interchangeably, but they're not the same thing. The differences between the two boil down to the topic and who's involved.

First, customer feedback covers a broader set of topics than product feedback. Customer feedback is any quantitative or qualitative input from your customers about your brand, product, or customer experience .

Product feedback only deals with your product —it doesn’t involve doing market research to learn about competitors or analyzing marketing funnels . You can think of product feedback as one sub-type of customer feedback, just like comedies are one type of movie.

For example, you could host a customer interview where you ask people about their top goals this year (customer feedback) and what product updates they want to help them achieve them (product feedback). 

Customer and product feedback also come from different people. Customer feedback only comes from people who’ve made a purchase, while product feedback also includes new website visitors, free trial users, or anyone who hasn’t bought from you yet.

How product feedback benefits your customers and team 

Product feedback reveals how users interact with your product, what they like and dislike, and what they want to see. Instead of working in a vacuum, product feedback helps you collaborate with customers and users, so you can create a better experience for them. 

Product feedback helps you:

Find new ideas and prioritize brilliantly to maximize resources

Product feedback saves you time, ensuring the weight of product decisions doesn’t fall solely on your shoulders.

For example, product managers (PMs) would use insights from product feedback tools (more on this later!) to update their product roadmap —like watching recordings to discover how to make it easier for users to complete tasks in the product. PMs could also use product feedback to prioritize the roadmap—like surveying customers about which new feature they’re most interested in seeing.

With visitors, users, and customers as your guide, you bypass the brainstorming phase of guessing what issues and opportunities exist, so you don’t waste resources implementing the wrong solution. 

Empathize to create a customer-centric product

Collecting, analyzing, and implementing product feedback helps you create a customer-centric product . 

For example, user experience (UX) designers working on a page redesign would use product feedback to rework the page with their customers in mind—like analyzing heatmaps of the old design to  find and fix frustrating elements and avoid them next time. 

The more you leverage product feedback, the more you increase customer satisfaction . And the more satisfied customers are with your product or website, the more they’ll use it. 

Identify trends to continuously improve 

Regularly collecting product feedback helps you identify trends to make data-informed decisions that improve your product and user experience . 

For example, a researcher would use product feedback to spot user behavior patterns , like falling user engagement that signals it’s time to update the onboarding flow .

Making continuous discovery a part of your workflow, like watching recordings once a week or keeping a feedback widget live on your site, builds a habit that supplies you with a steady stream of actionable product feedback. 

💡 Pro tip : use the Hotjar Dashboard to get a high-level overview of quantitative metrics like total sessions, session duration, and average feedback rating, so you can engage in continuous discovery, easily spot trends, and dig deeper into product feedback across your different pages.

The Hotjar Dashboard showing top pages and a quantitative feedback score

There are five types of product feedback tools that help you learn how users and customers interact with your website.

1. Recordings

Recordings give you an over-the-shoulder view of how someone interacts with your product to see how they move through and interact with it.

Experiencing your product from the visitor’s perspective gives you qualitative insights, so you can pinpoint opportunities for improvement and learn where users are struggling.

Hotjar Recordings shows you exactly how users move around your website or product

🔎 Pro tip: gain a new perspective on product feedback.

Digital experience insights, like recordings of actual users moving through your website, gives you unprompted product feedback—but you don’t have enough hours in the day to watch every interaction. 

Hotjar (hi there, that's us👋) assigns each recording a relevance score , so you only watch the most important playbacks. It also lets you filter recordings by criteria such as new vs. returning visitors or customers from certain countries, so you just watch recordings of your target audience. 

2. Feedback widgets

Feedback widgets track sentiment trends toward particular pages with simple smiley-face surveys.

You gain quantitative product feedback when visitors rank their experience, but feedback widgets also allow you to ask open-ended questions and let users highlight what they like or dislike on the page for qualitative feedback. 

Feedback widgets are a quick way to gauge product feedback sentiment

Surveys give you a direct line to ask visitors and customers questions about how and why they use your product.

Quantitative surveys, like those asking customers to rate certain features, are perfect for prioritizing your product updates and tracking trends. Surveys also allow you to collect qualitative feedback, like hearing exactly why a feature helps your customers—in their own words.

Customize surveys to get the exact product feedback you need to make decisions

💡Pro tip: let your users decide which product version they prefer.

Concept testing surveys let visitors quickly vote between options, like which logo redesign they like better. Use Hotjar’s concept testing feature to get product feedback that helps you decide between individual elements without conducting lengthy A/B tests.

Get started with our free survey templates here .

4. Interviews

Interviews in the form of online 1:1 meetings let you watch people using your product live and pick up on opportunities and pain points—like if they’re struggling to complete certain tasks—so you can optimize your product and improve their experience.

Focus customer interviews on usability testing to gather product feedback or expand on topics you discover through surveys.

Hotjar Engage lets you add time-stamped notes to your interviews so your team can jump straight to key moments or quickly reference interviews

5. Heatmaps

A heatmap is a qualitative and quantitative product feedback tool that reveals which areas receive the most (and least) attention so you can redesign website pages.

The red zones of a scroll map reveal the most-viewed or clicked parts of a page, whereas the blue zones show you the areas most visitors don’t see. If your CTA button is in the blue zone, for example, this is product feedback that you need to change your design so more visitors see it.

Heatmaps show you how far users scroll and what they click the most

💡Pro tip: use Hotjar Heatmaps to see engagement zones , which combine user clicks, scrolls, and movement to reveal nuanced product feedback—like images that visitors love but don’t click on or distracting page elements that lead them off track.

How to analyze product feedback 

After you collect product feedback, it’s time to analyze and leverage it. Here’s how. 

Step 1: identify goals

Product feedback and website analytics are a treasure trove of insights, but they can quickly become overwhelming if you don’t have a plan. 

Before you get started, think about your product goals and what feedback you need to make informed decisions. Consider:  

What customer segment you want to learn about

What types of issues or opportunities you want to find

Your assumptions and uncertainties about the user experience

For example, you’d review recordings to find frustrating designs if you want to create a better product . Or, you’d use a product feedback survey to find opportunities to create customer delight .

Pro tip: use product metrics as a starting point.

If you want to collect product feedback but don’t know where to begin, look at your product metrics . For example, you’d gather product feedback throughout onboarding if your onboarding completion rate is low, or watch recordings to understand why users' time on page has plummeted.

Step 2: analyze the data

Sort your data into quantitative vs. qualitative since they require a different analysis. For example, you’d check the scores of your quantitative post-purchase survey to measure the general satisfaction rating, and then look for themes in open-ended qualitative questions to uncover why users feel that way. 

You might also need to narrow your focus to a specific user segment or time frame—such as reviewing conversion funnels for top spenders to prioritize feedback from your most engaged customers. 

It also helps to combine feedback to dig deeper into insights. Let’s say a product manager notices a decline in user sentiment toward a page. Instead of assuming the negative comments mean the whole page needs to go, they filter recordings by rage clicks to watch frustrating sessions and find the problem.

Hotjar Funnels visualize how customers, visitors, or users move through your product. You can even compare journeys across segments or attributes to dig deeper into product feedback.

Step 3: share your findings with stakeholders

Sharing your product feedback analysis with stakeholders and across teams helps you get buy-in for your ideas, align cross-functional efforts, and encourage user empathy.

The format you use to share product feedback with stakeholders is also important, since each team member has different priorities and roles. For example, sharing recordings cross-functionally inspires curiosity in teams who might not work directly with the product but still benefit from having customer empathy.

Leaders, on the other hand, want to see detailed plans and insights to influence goal-setting and resource allocation. Collaboration can even be as simple as tagging team members in Slack about new product feedback.

Here are a few more ways to share what you find:

Make customer-centric decisions with product feedback

Your product is for your users and customers, so every decision should take them into consideration. Incorporating product feedback into your processes eases your mental burden and helps you make effective customer-centric changes without time-consuming guessing and checking. 

Product feedback isn’t just for reactive product updates, either—staying close to your users and customers creates empathy and curiosity that gives you new ideas to create better experiences for them.

Want more inspiration? Check out our real-life product feedback examples .

All your product feedback tools in one place

Hotjar’s product feedback tools let you gather, analyze, and share quantitative and qualitative insights to create a better customer experience.

FAQs about product feedback

Product feedback is quantitative and qualitative insights about how customers feel about and interact with your product. 

For example, you learn the user sentiment toward a page with a website feedback widget. If visitors are generally happy, you leave the page as is. An increase in negative responses, on the other hand, means you need to investigate. 

Are customer feedback and product feedback the same?

No, customer feedback and product feedback aren’t interchangeable. 

Customer feedback is input from your customers about your brand, product, or experience. Product feedback is one sub-type of customer feedback. Additionally, product feedback can come from customers or non-customers, like website visitors or free trial users.

What are product feedback benefits?

Product feedback helps you prioritize ideas, empathize with users, and identify trends. 

How do you collect product feedback?

You can gather product feedback through:

Feedback widgets

Customer interviews

Blog > Effective Feedback for Presentations - digital with PowerPoint or with printable sheets

Effective Feedback for Presentations - digital with PowerPoint or with printable sheets

10.26.20   •  #powerpoint #feedback #presentation.

Do you know whether you are a good presenter or not? If you do, chances are it's because people have told you so - they've given you feedback. Getting other's opinions about your performance is something that's important for most aspects in life, especially professionally. However, today we're focusing on a specific aspect, which is (as you may have guessed from the title): presentations.

The importance of feedback

Take a minute to think about the first presentation you've given: what was it like? Was it perfect? Probably not. Practise makes perfect, and nobody does everything right in the beginning. Even if you're a natural at speaking and presenting, there is usually something to improve and to work on. And this is where feedback comes in - because how are you going to know what it is that you should improve? You can and should of course assess yourself after each and every presentation you give, as that is an important part of learning and improvement. The problem is that you yourself are not aware of all the things that you do well (or wrong) during your presentation. But your audience is! And that's why you should get audience feedback.

Qualities of good Feedback

Before we get into the different ways of how you can get feedback from your audience, let's briefly discuss what makes good feedback. P.S.: These do not just apply for presentations, but for any kind of feedback.

• Good feedback is constructive, not destructive. The person receiving feedback should feel empowered and inspired to work on their skills, not discouraged. You can of course criticize on an objective level, but mean and insulting comments have to be kept to yourself.
• Good feedback involves saying bot what has to be improved (if there is anything) and what is already good (there is almost always something!)
• After receiving good feedback, the recipient is aware of the steps he can and should take in order to improve.

Ways of receiving / giving Feedback after a Presentation

1. print a feedback form.

Let's start with a classic: the feedback / evaluation sheet. It contains several questions, these can be either open (aka "What did you like about the presentation?") or answered on a scale (e.g. from "strongly disagree" to "strongly agree"). The second question format makes a lot of sense if you have a large audience, and it also makes it easy to get an overview of the results. That's why in our feedback forms (which you can download at the end of this post), you'll find mainly statements with scales. This has been a proven way for getting and giving valuable feedback efficiently for years. We do like the feedback form a lot, though you have to be aware that you'll need to invest some time to prepare, count up and analyse.

• ask specifically what you want to ask
• good overview of the results
• anonymous (people are likely to be more honest)
• easy to access: you can just download a feedback sheet online (ours, for example, which you'll find at the end of this blog post!)
• analysing the results can be time-consuming
• you have to print out the sheets, it takes preparation

2. Online: Get digital Feedback

In the year 2020, there's got to be a better way of giving feedback, right? There is, and you should definitely try it out! SlideLizard is a free PowerPoint extension that allows you to get your audience's feedback in the quickest and easiest way possible. You can of course customize the feedback question form to your specific needs and make sure you get exactly the kind of feedback you need. Click here to download SlideLizard right now, or scroll down to read some more about the tool.

• quick and easy to access
• easy and fast export, analysis and overview of feedback
• save feedback directly on your computer
• Participants need a working Internet connection (but that usually isn't a problem nowadays)

3. Verbal Feedback

"So, how did you like the presentation?", asks the lecturer. A few people in the audience nod friendly, one or two might even say something about how the slides were nice and the content interesting. Getting verbal feedback is hard, especially in big groups. If you really want to analyse and improve your presentation habits and skills, we recommend using one of the other methods. However, if you have no internet connection and forgot to bring your feedback sheets, asking for verbal feedback is still better than nothing.

• no prerequisites
• open format
• okay for small audiences
• not anonymous (people might not be honest)
• time consuming
• no detailed evaluation
• no way to save the feedback (except for your memory)
• not suitable for big audiences

Feedback to yourself - Self Assessment

I've mentioned before that it is incredibly important to not only let others tell you what went well and what didn't in your presentation. Your own impressions are of huge value, too. After each presentation you give, ask yourself the following questions (or better yet, write your answers down!):

• What went wrong (in my opinion)? What can I do in order to avoid this from happening next time?
• What went well? What was well received by the audience? What should I do more of?
• How was I feeling during this presentation? (Nervous? Confident? ...)

Tip: If you really want to actively work on your presentation skills, filming yourself while presenting and analysing the video after is a great way to go. You'll get a different view on the way you talk, move, and come across.

Digital Feedback with SlideLizard

Were you intrigued by the idea of easy Online-feedback? With SlideLizard your attendees can easily give you feedback directly with their Smartphone. After the presentation you can analyze the result in detail.

• type in your own feedback questions
• choose your rating scale: 1-5 points, 1-6 points, 1-5 stars or 1-6 stars;
• show your attendees an open text field and let them enter any text they want

Note: SlideLizard is amazing for giving and receiving feedback, but it's definitely not the only thing it's great for. Once you download the extension, you get access to the most amazing tools - most importantly, live polls and quizzes, live Q&A sessions, attendee note taking, content and slide sharing, and presentation analytics. And the best thing about all this? You can get it for free, and it is really easy to use, as it is directly integrated in PowerPoint! Click here to discover more about SlideLizard.

Free Download: Printable Feedback Sheets for Business or School Presentations

If you'd rather stick with the good old paper-and-pen method, that's okay, too. You can choose between one of our two feedback sheet templates: there is one tailored to business presentations and seminars, and one that is created specifically for teachers assessing their students. Both forms can be downloaded as a Word, Excel, or pdf file. A lot of thought has gone into both of the forms, so you can benefit as much as possible; however, if you feel like you need to change some questions in order to better suit your needs, feel free to do so!

Feedback form for business

Template as PDF, Word & Excel - perfect for seminars, trainings,...

Feedback form for teachers (school or university)

Template as PDF, Word & Excel - perfect for school or university,...

Where can I find a free feedback form for presentations?

There are many templates available online. We designed two exclusive, free-to-download feedback sheets, which you can get in our blog article

What's the best way to get feedback for presentations?

You can get feedback on your presentations by using feedback sheets, asking for feedback verbally, or, the easiest and fastest option: get digital feedback with an online tool

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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How to Get Product Feedback from Customers: 10+ Techniques

A lot goes into creating a product – from designing it to ensuring it works well to getting it into customers' hands. But how do you know if your product is any good?

It can be tough to tell, especially if you're too close to the project.

And here is where customers' words can give you unbiased insight . Gaining it, however, can be fairly challenging.

Listed below are a few ways to launch immediately to get feedback from customers about your product.

What is product feedback?

Product feedback is the process of collecting information and opinions about a product from customers and other users.

It's a compilation of the perspectives, experiences, and frustrations of people who work (or used to work) with a product.

Product feedback aims to understand how well the product is performing and identify areas for improving customer experience with the product. It can be used to optimize, for example, the product design and usability or to assess customer satisfaction . It's a way of making sure that what you're doing is actually working and solving customers’ pain points.

Ultimately, product feedback is a process in which information about the output of a system is used to modify the next input to create a better product continually (the so-called feedback loop ).

A good product feedback collection process works like a lighthouse that helps you find the way to your goal. 

The challenges of collecting product feedback

As social networks and digital marketing methods evolve, customers' voices become increasingly influential. Nearly all consumers ( 95% ) read reviews, and 86% consider them an essential resource when making purchase decisions.

It puts a lot of pressure on businesses to deliver great products and services, as even one negative experience can quickly become public knowledge.

It's no wonder, then, that product feedback has become such an essential part of the development process. However, collecting customer feedback can be a challenge in itself.

Challenge #1: Getting people to leave feedback

With so many demands on time, it's easy to understand why customers might not want to take the time to provide feedback . 

Thus, businesses must find ways to make it as easy and convenient as possible for customers to leave their opinions. One way to do this is by offering incentives, such as discounts or coupons. Another is simply asking customers for feedback at strategic moments, such as after purchasing or using a product.

Challenge #2: Reluctance to express opinions

Customers are often reluctant to provide honest customer feedback, fearing it may reflect poorly on them or the company. There could be several reasons for this: perhaps they had a negative experience and didn't want to relive it, or maybe they don't think their opinion will make a difference.

Instead, they tend to either remain silent or give vague compliments that don't offer much constructive criticism. To deal with it, you need to create an environment where customers feel comfortable giving honest feedback .

Challenge #3: Running out of ideas

When you've been working on a product for a long time, it can be challenging to see it from the customer's perspective. As a result, you may start to run out of ideas for how to improve it.

Also, you might struggle with how to gather the necessary information from your customers. Despite doing all you can, are you still having difficulty getting your customers to leave a review? The next part of the article will benefit you in this situation.

Let's see how to ask for feedback to get your desired results.

How to collect more feedback: 10+ methods 

In any business, gathering high-quality feedback and information should be a continuous structured process to keep new ideas flowing. The following are some of the ways that product managers use for receiving feedback .

01 Ask early adopters

By engaging with your beta testers, you can get genuine and honest feedback. Furthermore, these people are more likely to be excited about your product and its potential. Use that and ask for their opinions as early as possible in the development process.

02 Set up a focus group

It is a small, carefully selected group of people that are asked about their opinions and attitudes towards your product in front of a moderator. With the ability to dig deeper and ask follow-up questions, this approach can provide fairly detailed findings.

Note: Diversifying the focus group allows for unbiased results.

03 Send samples

Sending product samples to individuals or even companies in your target market is an excellent way to get input. The people that receive the samples can test them out and see if it is a good fit for them – and if so, lead to further action.

04 Create an online survey

One of the most common ways to gather customer feedback is through customer feedback surveys. By creating a well-crafted feedback form, you can collect a lot of data in a short amount of time (see it in action with Survicate). Take advantage of Survicate and create such surveys as:

• Email surveys
• In-product surveys
• Mobile app surveys
• Website surveys
• Net Promoter Score surveys

Want to make survey creation even easier? Take advantage of many product feedback survey templates available.

05 Perform 1:1 interviews

An individual interview is an excellent opportunity to get in-depth feedback from your users. It also allows you to build relationships and understand their needs better.

Note: Whether in person or over the phone, ask only the essential questions that will get you the answers you are looking for.

06 Run a product webinar with a Q&A session

You can use this method to speak about your product and answer any questions that your potential customers may have. Plus, product webinars are a great way to generate leads, as you can include a call-to-action at the end of the session.

07 Set up in-app feedback notifications

In-app feedback alerts are a superb way to get people to leave their thoughts and suggestions while using your product. Thanks to that, feedback is relevant and coming from active users. As well as that, alerts help you to stay on top of the latest user perceptions.

08 Get involved in user forums

Online communities are a great place to find out what people think about your product. You can also use them to answer users' questions and build a buzz around your product. As customers can answer each others’ questions, it can also reduce the number of queries coming your way (and improve customer service after all).

09 Use social media

In general, social media channels are a great way to connect with current and potential customers. If you actively monitor your channels, you can quickly answer any questions or address any concerns that come up. In addition, you can use social media to gauge sentiment around your product.

10 Put A/B testing in place 

A/B testing is a great way to see how different changes impact the user experience. For example, you can test two versions of the same landing page and see which one performs better. By running tests, you can make data-driven decisions on which version of your product to go with.

Note: A/B testing can be used to gain insight during beta testing or even on launch day.

11 Create Customer Advisory Boards

A customer advisory board is a group of existing customers who meet regularly to give feedback. They can provide valuable feedback and influence your product's future direction. Usually, these people are experts with solid knowledge and track trends and the market to share strategic recommendations.

12 Monitor the situation with analytics

Product analytics tools allow product developers and people involved to see the exact path users take while using your product. This data help to analyze user behavior – what causes customers to get stuck and what areas need immediate improvement. As a result, you will be able to prioritize your development efforts.

13 Think about an ideas portal

This is a platform where users can submit suggestions for improvements, new features, or anything else they think would be helpful. This method will let you hear directly from your users about what they think and adjust the changes accordingly. It gives you a clear idea of what's most important to your users.

14 Create a feedback hub

A feedback hub is a central place (feedback box) where you can collect customer feedback about your product. It streamlines the workflow a lot – you can connect multiple feedback sources and manage them more efficiently. Survicate also allows you to add tags, keywords, and automation rules to make things even more accessible.

15 Collaborate with the customer success team

The customer success team is the one that has constant contact with your customers and has a wealth of knowledge about their needs and wants. Make use of their knowledge – they might be able to notice things that you've missed.

Table: Qualitative vs Quantitative product feedback methods

Getting product feedback from your customers vs potential customers

You wonder whether you should reach out to your current customers or potential new ones when collecting customer feedback. After all, both groups have different perspectives. 

Current customers

• You already have a relationship with them, so they're more likely to trust you and give you honest feedback.
• They've already bought your product, so they have first-hand experience with it.
• They may be biased in their feedback, either because they're already invested in the product or because they had a bad experience.
• You may only get feedback from customers who are disappointed with the product, as those who are satisfied may not see the need to provide feedback.

Potential customers

• They're more likely to be objective in their feedback, as they don't have the same emotional (and financial) investment in the product.
• You can get customer feedback from people at different stages of the buyer's journey, so you can see how your product performs at each stage.
• You may have to work a bit harder to build trust with potential customers, as they don't know you yet.
• You may only be able to get customer feedback from a small number of people, as it can be difficult to find potential customers who are willing to provide feedback.

So, which should you choose? Ultimately, the best approach is to try and get feedback from both groups . Through this, you can get a more well-rounded view of your product and how it's performing.

How to act on the feedback you receive 

Even when you find out how to get feedback, the process does not end there – you also need to know how to deal with it properly.

So don't just leave your customers' ideas at the door when they come in – use them to make something great happen for all involved.

Close the feedback loop

It's important to let your customers know that you've received their feedback and are taking it into account. It shows that you're listening to them and value their input. You can do this by sending a follow-up email, giving them a call, or responding to their review. Thank them for their time and effort.

Stay updated

To know what it's going on with your product constantly, you need to have a good feedback tool . It will help you keep track of all the feedback you receive and ensure that nothing falls through the cracks. If you use Survicate, don't forget to set up email notifications and Slack alerts to act on feedback immediately.

Come up with a plan

Making the most of feedback requires a plan of action and good organization. Start by categorizing the feedback – to see what the main issues are. Then, prioritize the input and focus on the areas that will significantly impact your product. Finally, don't forget to create a timeline for implementing changes.

➡️ See how Survicate can help you act on the feedback you receive

Become a product feedback expert

Product feedback should have no more secrets from you now. You know the customer feedback methods to get it and how to make the most of it.

All that's left is to put this knowledge into practice.

And if you need any help along the way, our team at Survicate will be more than happy to assist you.

We’re also there

Try for free

How To Write a Product Feedback Survey That Works

The good stuff —  10 product feedback questions that really work

Ready to build better products.

Most brands are excellent at talking about what they do, why they do it, and why clients should work with them. 

But when it comes to listening ? That can be a whole different ball game. 

With such a sharp focus on prospecting for new customers, it’s easy to fall into the trap of failing to engage with the customers you already have. And guess what?

When it comes to developing new products or updating existing ones, your customers are the absolute best source of feedback and new ideas .

Why? Because they’re the ones using your products every day. 

Customer satisfaction isn’t just a corporate buzzword: it’s a battle-tested strategy for product success — and the numbers back it up.

Get started with feedback management templates

That’s the raw power of customer satisfaction, and it’s often a conversation that begins with the product feedback survey . 

Here’s everything you need to know about making them work for your next product development cycle. 

.css-uphcpb{position:absolute;left:0;top:-87px;} Product feedback surveys: definition, process, and benefits

It’s easy to hand-wave product feedback surveys as something you do as a matter of course.

In truth, they can be the catalyst to massive product growth.

But how do you build a product feedback survey that really works? We’ll give you ten great questions to get your creative juices flowing below.

But first, a little context. 

The basics of a customer survey feedback

The goal behind a customer feedback survey is ostensibly to understand what customers like — and don’t like — about your products. But there’s a little more to it than that.

A quality product feedback survey can: Help your product team see the forest for the trees . Testing a product internally before release can help iron out some issues, but since your team is so close to the project, it’s easy to miss things. External customer feedback helps teams get a bigger picture view and identify issues they might not have seen before.

Embrace negative feedback . We all like hearing how great we are, but the other type of feedback is most useful.

Establish a process of continuous learning . It’s easy to get set in your ways, especially with a single product team working on a single product. Customer feedback helps disrupt complacency with cold, hard opinions.

The anatomy of the perfect feedback survey

Writing a customer feedback survey might sound like child’s play, but you should consider it something of an art form. Properly composed, the right survey can generate nuggets of information that can transform your product — and your company’s fortunes. 

Here are some best practice guidelines on building one the right way.

Surveys with just 1-3 questions have the highest completion rates . That’s those short attention spans for you!

Using the ever-popular Net Promoter Score (NPS) model is a fast way to ensure you get at least some responses . It’s a 1-10 score and takes just a couple of clicks — even if users skip other questions.

Speaking of skipping questions, you should always allow this as an option. Why? Because, perhaps paradoxically, users are more likely to respond if they don’t feel like you’re forcing them to do something.

Don’t fear the incentives. Customer feedback is so helpful that you might consider a dangling carrot, such as a gift card, to encourage customer feedback.

Cut through the clutter of PM Content with our bi-weekly digest

How to ask for feedback (the nice way).

People value honesty. People also appreciate being talked to like, well, people. 

For that reason, if you want users to give you the most valuable feedback, you need to make it clear that they can be 100% transparent and honest. In fact, you want to encourage it. Why? Because if you’re phrasing your questions in a way that paints the product only in a positive light, you’ll only receive positively slanted feedback — and that won’t get your product roadmap anywhere.

One great tip is to include questions that are objective, binary , or a blend of both. By doing this, you’re inviting customers’ opinions, but you won’t make them feel uncomfortable or like they’re simply criticizing the product and nothing else. Try to balance the negative with the positive, so customers feel heard but not judged. 

Okay, now that you’re up-to-date with the who, what, and where of product feedback surveys, let’s get down to brass tacks.

Below we’ve collected ten examples of customer feedback questions designed to unlock key insights you can use to improve your product development. 

#1: In a single sentence, please describe who you are (age, gender, geographic location) with as much detail as you’re comfortable providing. 

When it comes to customer feedback surveys, identity is the lynchpin that holds it all together.

Without knowing who is answering your survey, the results you receive will lose some of their value. Responses won’t be useless, so you can give respondents the option not to describe themselves, but matching up specific viewpoints with certain user cohorts will improve the actionable insights you can glean from these surveys. 

#2: What was your goal at the beginning of this session, and did you achieve it?

At the end of the day, the goal of any product is to help users get things done. If your product isn’t delivering on this goal, this can be a showstopper. That’s why it’s so important to get this question out there front-and-center — if something is fundamentally missing from your product, this question will reveal it. 

#3: If you had to name one thing missing from our product, what would it be? 

Even when your product addresses core use cases, there may still be features or customer requirements that it isn’t meeting. While it’s not always easy for customers to identify what’s missing, this question will give you a clue where to direct your roadmap.  

#4: How likely are you to recommend our product to a friend or colleague? (NPS)

Net Promoter Score, or NPS , is an established framework in any Customer Satisfaction Process, presenting a simple 1-10 scale and the question, “How likely are you to recommend this product to a friend or colleague?” Responses are sorted into three buckets: promoters, passives, and detractors. 

#5: How satisfied do you feel with your product experience today? (CSAT)

Alongside NPS, another key framework to use within customer feedback surveys is CSAT or Customer Satisfaction Score . CSAT essentially asks users how satisfied they were with their product experience and is usually placed at the end of a session. Like NPS, responses (often stylized as smiley faces) cover positive, neutral, and negative. 

#6: How easy was it for you to solve the problem you were tackling today? (CES)

The final established framework we’d suggest to leverage in your customer surveys is the Customer Effort Score or CES . This model uses a scale of Strongly Disagree to Strongly Agree and simply asks the customer how easy it was to solve the problem they were tackling. 

#7: What is preventing you from upgrading to a new tier / buying another product today? 

Whether your customers think your product is perfect and couldn’t possibly be improved (in which case, way to go!) or something is missing which they’re using other products to solve for, you need to know about it. This question will help you identify upgrade paths to either improve high-tier subscriptions or plan entirely new products. 

#8: Do you consider our product to offer good value for money? 

There’s not much to say about this one, really. It addresses that age-old question: “Are we charging too much?” (or too little). 

#9: Are there any frustrating bugs or errors you come across regularly? Please be as honest as you’d like.  

Here’s the honesty factor we mentioned earlier: sometimes, negative feedback is more constructive than positive feedback. It might hurt to hear it, but your product teams are likely to make more impactful immediate changes by fixing bugs or errors than by simply monitoring “nice to have” lists. 

#10: Thinking back to before you used our product, is there anything that almost stopped you at the last minute?  

We’ve all faced last-minute jitters before clicking that ‘buy” button, but if we need the product solution enough, we’ll click it anyway. But that also means there are plenty of users who won’t. This question aims to identify the people in the former group — and their reasons for almost becoming the latter. 

There you have it: the foundations of a Customer Satisfaction Process powered by product feedback surveys. Try out some of the survey questions outlined above and see for yourself just how effective customer feedback can be as a growth tool.

In the meantime, if you’re looking for other ways to help your product managers, owners, and product teams build better products, be sure to check out our other blogs on Creating a Product Adoption Strategy , How to Use NPS to Measure Customer Loyalty in SaaS , and many more on the airfocus blog .

Andrei Tiburca

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12 Product Feedback Questions Used by Top Companies

“Talk to the customer” might be the single most common piece of advice you’ll get as a product manager.

Good product feedback questions can unlock insights that help move your product and business forward. Asking the right questions can get you closer to hitting every KPI on your list.

But knowing what to ask—and how to ask it—in these feedback surveys is critical.

Through user interviews, customer feedback surveys, feedback forms, and in-app feedback collection you can get honest and quality product feedback from the people who matter most. You can gauge customer satisfaction and create a comprehensive picture of the product’s strengths and weaknesses. More importantly, you can determine what you need to do to improve the product and match it to customers’ expectations.

“Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.” ― Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

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But what should you ask in the product feedback survey?

We have created a list of crucial questions that can help you get closer to customers and garner valuable insights about their opinions and even their peeves. Let’s dive in! ‍

1. Tell us about the problem you were experiencing without our product?

2. what are you aiming to achieve with our product, 3. how would you compare our product to our competitors, 4. if our product no longer existed, what might you replace it with, 5. are you likely to recommend this product, 6. what convinced you to use/buy our product, 7. what’s missing from your product experience, 8. do you feel that our product is worth the cost, 9. what job are you trying to accomplish with this product, 10. how would you feel if you could no longer use the product, 11. if you had $100 for our development budget how would you spend it, 12. how often do you use our product.

The best product feedback and insight often comes from talking about everything but the product. The customer , their problems, their other solutions, how they work, etc.

What you’re looking for

Dig into specifics. You’re looking for a narrative and commentary about the problem your product solves. And you want it in the customers' words.

Follow-up questions

• What were you doing to solve the problem before using out product?
• What’s at stake if the problem doesn’t get solved?
• How does that problem make you feel?

The customers' feelings and emotions around the problem can be hard to pin down, but extremely important to have a grasp on. Knowing what issues get them most fired up is key to knowing what features to build.

This question will clarify what customers want and whether your product successfully satisfies that want. You can also determine why people use your product and what they expect from it.

Don’t be afraid to ask for details. For example, if someone says their goal is to “save time”, ask “how much time” to pinpoint exactly what they are looking for. Similarly, if they say that their goal is to streamline a business process, ask them to clarify what problem they are aiming to solve.

• Where did you first hear our product mentioned?
• Why did you choose our product?
• Does using this product help you accomplish your goal?
• If not, which alternative would you choose and why?

Use these responses to further understand customer requirements and translate those requirements into new or improved features.

If your product is not unique, you want to know how it stacks up against other products. An apples-to-apples comparison of your product with others will help you understand your product’s position and get a handle on customer loyalty. All of this information can guide your product positioning and marketing strategy.

Ask respondents to specify the names of competitor products, so you have tangible information to compare your product and assess its position vis-à-vis other products.

• What would make you choose our product over our competitors?
• What important features are we missing?
• If we fix this bug or add this feature, would you buy our product?

It’s good to ask about competitors (see above). But often this can lead to narrow answers, and customers thinking the need to answer with a specific category competitor (Coke vs. Pepsi, for example). Often, though, it’s the alternative you’re looking for (Coke vs. taking a brisk walk). Because without you in the picture, the customer may not use a competitor at all. They may have some other solution to the problem you didn’t expect. And within this answer is a goldmine of context on how your product is perceived and the value it’s providing.

Typically an alternative option won’t match what you offer feature-for-feature. Pay close attention to what those differences are, and how the customer works through the tradeoffs. That’s the product insight gold.

• Why did you pick that option?
• What would be the hardest part of using that other option?
• Would there be better parts about using that other option?

By asking this question, you can develop a better idea of how likely the respondent is to use your product and suggest it to others. It will provide a true indication of the customer’s feelings about the product. When they recommend it to others, it shows that they trust you and are willing to get behind you.

It’s best to give respondents a limited set of options to understand the probability of getting a recommendation from them. Either give them a scale (1-10) or provide clear options like “highly likely”, “somewhat likely”, “unlikely”, and “highly unlikely.”

Once you get tangible responses, ask these open-ended questions to dig deeper into their reasoning and understand how they make informed decisions to buy or not buy:

• Which features could influence your decision to recommend our product?
• Who else could find our product useful?
• Would you recommend our product over other products?
• When was the last time you recommended us? Can you share how and why that happened?

What was the “hook” that convinced customers to buy your product? Gathering feedback about this (or these) driving factors will help you understand what really matters to your buyers. You can then emphasize those features in marketing and branding to promote the product and grow your customer base.

Get specific user feedback to unpack what they liked about your product and what convinced them to buy it. If they disliked something but still completed the purchase, ask for details. Even if they did convert, you should identify the weaknesses that may prevent others from converting.

Dig deeper to understand how and why the sale happened. Ask these question types to understand the average buyer’s psyche and inform your marketing and positioning:

• What do you like about our product?
• Which features did you find to be the most valuable?
• What changed for you after you began using our product?

When you ask questions about customers’ product experiences, they feel their voices matter. They will therefore be more open to sharing their honest opinion, concerns, and complaints – all valuable information that will help you improve the product and make them say “wow”.

Before asking customers about their product and user experiences, gather information about their needs. Information about what customers are looking for will help you compare whether they met their goals with your product.

If possible, provide detailed and clear documentation such as walkthroughs or user guides before a customer starts using the product. These collaterals will go a long way towards improving the overall customer experience.

Product experience is a fairly broad area, and many things could impact it. To unpack the hidden details and inform your product improvement or optimization strategies, ask these follow-up customer feedback questions:

• What do you dislike about our product?
• How could we improve it to better meet your needs?
• Is there anything you’d like to add to improve your overall experience?

All buyers want a good return on their investment . What they don’t want is to pay a hefty sum for a product they don’t like or find difficult to use. That’s why it’s important to add this question to your product survey questionnaire. By asking this question, you can begin to determine if customers think your product offers good value for their money and figure out what to do if it doesn’t.

If your offerings are perceived as poor value, you may need to re-evaluate your pricing model or make your value proposition clearer so buyers can see exactly what they get with their money.

A yes/no answer to the main question may not elicit the actionable insights you need to understand customers’ budgets and update your pricing structure. To gather this information, ask the target audience these follow-up questions:

• What do you think would qualify as a fair price for the product?
• What price would convince you to buy this product again?
• Would you consider paying more if we added more features?
• Would you prefer to pay less if we removed some features you don’t need?

The jobs-to-be-done framework is based on the concept that customers “hire” products to do a specific job.” And the key to understanding your customer and product, is knowing what job they hire the product for. 

Don’t let the customer off the hook too easily here. This one can trigger some initial confusion or speculation (“I didn’t hire it, I bought it”). Help them through. Give them examples, once they understand conceptually what you’re asking, they’re very likely to play along.

• What else have you tried to hire for that job?
• What makes our product a good fit for this job?

“How would you feel” is a powerful mechanism when asking questions. Ask someone what they do or what they think and you’ll get a polished, logical (and often unhelpful) answer. But ask what they feel and you can get to the heart of what brought them to the product in the first place. 

What parts of the product experience trigger emotion? Pay attention to what product specifics get called out.

• Why do you think you’d feel that way?
• How might your life be different without the product?
• What would you do to replace the product if you couldn’t use this one?

Credit to Michael Sippey for this one. Sippey is an experienced product leader and advisor, presently at Outside as Chief Product Officer and former VP of Product for Twitter. From Michael: “You’re asking them to imagine a pie totaling $100. How would they allocate those development resources for your team? This can be another powerful way to open the floodgates and get customers’ honest reactions — even if those reactions aren’t what you want to hear.”

Listen not just for how they allocate, but how they describe the categories. “Upkeep” is a different reaction than “fix all those horrible bugs.”

• Why did you allocate how you did?
• What makes this the top category in your opinion?

You might be thinking: we already capture usage analytics? Why would I ask? But the fact is, there may be patterns or behavior you’re not capturing—alongside extra commentary around why people log in.

Any extra context around how often people are using the product and why. For example, “I usually get in right before our 10 a.m. standup meeting” can be valuable detail that you wouldn’t otherwise see in your usage dashboards.

• What are the triggers or habits that make you get into the product?
• Do you wish you used it more or less? Why?
• What’s going on while you’re in the product? Are you looking at it with someone else? On a call? Sending Slack messages?

These questions will help you build a rich picture to complement product data and make predictions and plans about your product’s future direction.

Want to simplify feedback collection? LaunchNotes has you covered

LaunchNotes is built for product teams, managers, and marketers looking to simplify feedback collection.

Schedule a demo to know why so many industry leaders trust LaunchNotes.

• Common Questions for Customer Interviews
• Customer Requests vs Ideas
• Product Feedback Best Practices

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Best Product Feedback Form Examples For Collecting Customer Feedback In-app

11 min read

What makes a product feedback form work?

It’s the ability to collect customers’ feedback and insights , which gives you a better understanding of how to make a better product.

This post discusses what it takes to create good product feedback forms and examples of great ones that you can use as inspiration when building your own.

• A product feedback form lets you gather user feedback about your product.
• Designing your customer feedback form the right way lets you collect better data that can help improve your product.

Best practices:

• Collect feedback intentionally and contextually using in-app feedback surveys .
• Collecting quantitative feedback won’t be enough—you should also gather qualitative feedback for more insights.
• Use a mix of active feedback collection with passive feedback forms .
• Gather feedback through multiple channels, such as your website, chatbot, or email to get more responses.
• Avoid survey bias when asking questions to get more genuine customer responses.
• Collecting feedback data provides users with different ways to share their thoughts about your product.
• Gather feedback on product user satisfaction so you can find ways to improve customer loyalty .

Types of feedback forms (read more for examples and templates):

• Customer forms for understanding your user persona
• Surveys for understanding user satisfaction and customer loyalty
• Feedback forms for understanding user experience
• Feedback surveys for collecting product feedback

Cancellation survey feedback form templates for understanding why users churn

• Use a tool like Userpilot to quickly build in-app surveys or embed Typeform surveys and collect contextual product feedback.

What is a product feedback form?

A product feedback form is a short survey that is used to collect insights on your product. You can collect user experience feedback, user sentiment, or customer satisfaction insights and use the data to make product improvements.

Why is it important to use a good feedback form?

It’s not just when you trigger a survey but also how you design it and what you ask. These will all impact the results and the data you collect.

When your survey is easy to fill and asks the right question at the right time, you automatically collect more insights and have more relevant data.

Best practices for building a good product feedback form

Observing the best practices of collecting customer feedback allows you to gather more responses that provide better insights about your product.

Collect feedback intentionally

Your feedback form must serve a purpose for it to be effective. Without one, it won’t yield your desired responses to improve your product as you will not know what to ask your users.

Once you have a strategy for your form , you must only ask one to two questions to get increased response rates.

Trigger your surveys contextually

When you ask for feedback is just as important as what question you ask .

For instance, triggering a Net Promoter Score (NPS) survey before users reach the activation point is going to be out of context as users can’t share an opinion of a product they haven’t really used.

Collect qualitative data too

Quantitative data like the NPS above help you set benchmarks for your customer satisfaction or loyalty.

Qualitative data will give you the why behind a specific score or feedback you get.

It allows customers to explain to you the reason for their answer. You can then use the information they provide to improve your product.

Use a mix of active and passive feedback forms

Active feedback forms are in-app surveys triggered by you based on user activity or other criteria you decide is relevant. Users have no control over these.

Passive forms are those that users can access on demand if they want to leave feedback on their own.

The former is your conscious effort to get feedback from customers. The latter is an invitation for customers to provide feedback without you asking for it.

Having both improves your feedback management system by decreasing the friction existing between the ability for users to share feedback and your organization to collect it.

To jumpstart your passive feedback initiative, add a small form on all your pages that users can interact with at any time.

Use multiple channels when collecting feedback

Contextual in-app surveys are great for asking short and on-point questions to customers. But you might also want to use long-form surveys if you’re looking to collect more comprehensive answers.

More importantly, you should consider using them across different channels:

• Website feedback form – Collect data of repeat visitors from your product page, asking what’s stopping them from signing up.
• Chatbot feedback form – Set up a chatbot to understand a user’s customer experience after talking with your support team.
• Email – Send long-form or feedback surveys to a user’s email after a personal interaction.
• Public roadmap – Collect feedback from people regarding the upcoming features or allow them to suggest their ideas.

Avoid asking biased questions

When asking survey questions, you want customers to share how they feel, not how you want them to feel.

Here’s an example of a biased question:

How happy were you with your experience?

Now, here’s an unbiased survey question:

How was your experience?

The former assumes that the customers had a positive experience with your product or business. If not, they won’t answer the customer survey because it doesn’t apply to them.

The latter allows customers to answer if they have a good or bad experience with your product. Even if you receive negative feedback , you can use it to improve your products so other customers don’t have to encounter the same experience.

Product and customer feedback forms questions to ask

So what questions can you ask your customers in your product feedback forms?

Use multiple choice questions or a scale of 1 to 10 (10 being the highest) and add open-ended ones for more insights. Here are some examples.

Understanding who your user persona is feedback form questions

• In one word or sentence, how would you describe [Product]?
• What’s the reason you choose us over our competitors?
• What’s your purpose for using [Product]?
• Which among our competitors did you consider before choosing us?

Product feedback and user experience questions

• How disappointed would you be if [Product/Feature] became unavailable?
• How do you feel about [Brand]?
• Rate your experience with [Feature]
• Send feedback to [Team/Us] (text-based)
• What score (out of 10) would you give [product]?

Customer support feedback form questions

• [Brand] made it easy for me to solve my issue (can be a yes-no question with a text field)
• How was my reply?
• If there’s anything you would change about how [Product/Feature/Support] works, what would it/they be?
• What rating would you give [Brand] concerning its support services?
• What score would you give [Brand] regarding its reliability?

Customer success feedback form questions

• How has your experience with our product been in the last x months? (scale)
• What are you working on right now, and how can [Product/Brand] help make this a success?
• What is the most significant benefit of [Product] for you?
• Would you renew your contract if [Brand] if you can? Why or why not?

Product feedback form templates for collecting feedback data

If you want to fast-track collecting customer data from your feedback forms, take heed of the unique templates below. We grouped them into these categories:

• Understanding your user persona
• User satisfaction and customer loyalty feedback
• Customer feedback forms for understanding user experience
• Feedback form template for collecting product feedback

Customer feedback form template for understanding your user persona

If you want to ensure that your customers are in line with your user persona, take cues from the following form templates:

Kontentino – Welcome screen customer feedback form

Social media tool Kontentino caters to agencies and brands. To segment its user feedback collection , it asks three questions on the welcome page.

This helps them understand who their users are and they can then track how they actually use the product.

Linkgraph – Customer persona feedback form example

Link building software Linkgraph asks customers their goals for using your product as part of its feedback survey during the signup process , along with their respective budgets.

This data can be used to further improve the product onboarding experience .

Miro – Customer feedback example at signup

Like Linkgraph, the visual collaboration platform Miro asks questions to customers as they sign up, and split the type of data they collect based on the user’s main goal.

What will you use Miro for?

Customer feedback form template for understanding user satisfaction and customer loyalty

How satisfied your customers are will determine the chance of them staying on as users. Below are form templates to help you determine user satisfaction with your product:

Userpilot – Net promoter score (NPS) customer feedback form

Net promoter score (NPS) lets you understand the likelihood of users recommending your product to their friends and colleague.

With Userpilot’s NPS survey , you can automatically collect and analyze NPS feedback without having to code the survey from scratch.

Nicereply – Customer satisfaction survey (CSAT) form

CX management platform Nicereply takes a simple yet effective approach to their CSAT survey.

It asks users to rate customer satisfaction based on the emoji that best describes their experience. There are only three choices, making the selection process much less complicated for users.

There’s also an optional section where users can type out the reason for their answers.

Product-market fit (PMF) survey

Product-market fit (PMF) surveys should be used to identify product-market fit at different stages of product growth.

You must keep testing if you have product market fit, especially when developing new features and improving existing ones at an advanced rate.

Customer feedback form template for understanding user experience

User experience (UX) is about understanding customer behavior and their feelings about the experience as they navigate your product. Below are form template examples to help you collect UX data correctly:

Hubspot – customer onboarding feedback form

A customer onboarding feedback form allows you to gather insights from new users about their experience with your product thus far.

Hubspot sends this survey to users in the middle of the onboarding process.

Customer effort score (CES)

Customer effort score (CES) gauges the perceived effort when performing a task.

Nicereply uses seven answer types to choose from so they can collect more granular data.

Postifity – trial-ending feedback form example

Social media tool Postfity sends out this survey before the user’s trial period ends. It helps the platform understand what’s keeping them from upgrading to a paid account.

Customer feedback form template for getting product feedback

Getting feedback from people who used your product is a great way to skyrocket your product’s growth . Below are good feedback forms you can use as inspiration to collect this data.

Postfity – feedback form after launching a feature

When collecting feedback about its new feature , Postify sticks to something short, trying to understand how users actually use the new feature. The form includes a multiple-choice question and a text box to explain their answers.

Slack – passive in-app customer feedback survey

Slack’s in-app survey is an example of how to collect quantitative and qualitative feedback the right way.

When you type ‘/feedback’ on the chat box, a small modal pops up.

The first part asks users how they feel about using the application and lets them choose from a selection of answers. This allows users to explain their answers in their own words.

Then, when you click on send feedback to Slack, the right side menu opens with an open-ended question where you can type your feedback.

Jira – specific feedback form for different features

Jira used small custom widgets across their UI. Users can choose which feature they want to give feedback on or reach out to customer support for a different request.

The last thing you want is for customers to leave or unsubscribe from your product. Below are form templates to help you prevent that from happening by understanding the main reasons behind churn and acting on it.

Userpilot – automated in-app feedback form

Instead of letting customers walk away, Userpilot’s in-app feedback form asks a multiple-choice question to understand their decision as part of our cancelation flow .

Mixpanel – one-page in-depth feedback form

Product analytics platform Mixpanel offers even more choices for the same question and asks what users will do for analytics moving forward.

This can be a bit overwhelming with so many answer choices, but you should look to include the most common reasons, even if it makes the survey a bit long.

Asana – simple feedback form

Project management tool Asana also asks the same multiple-choice question that users can answer in a second or two to avoid survey fatigue .

Keeping it short and snappy is what works about this.

How to create a customer feedback form?

At this point, you should have some ideas for your customer feedback form—are you ready to create some?

Custom coding your feedback form is not the best approach:

• Creating the form takes the development team time they could have used for other tasks.
• You can’t change them or A/B test minor variants without the help of the devs.
• Custom forms are much harder to trigger contextually .
• Analyzing results will be challenging—user feedback will go into a database that you will need to sort and analyze, which takes extra time.

Using a tool will allow you to create the design you want and make sure it reaches the right user segment at the right time. It’s also easier to analyze results.

Use a tool like Userpilot to build and collect feedback in-app

Userpilot makes gathering customer feedback like NPS a breeze with our in-app surveys. You can automate processes, such as calculating the score and analyzing the data , so you can get insights on the go.

You can also tag responses and identify recurring themes that correlate with low or high NPS scores. Users can also be grouped into segments based on their feedback.

For other types of surveys, you can build microsurveys with multiple-choice and open-ended questions on top of modals, slideouts, and other UI patterns inside the app.

The best part?

You can use the feedback responses and create different user segments that you can use to automate personalized in-app responses.

Use Typeform for longer feedback forms

If you need to build a longer survey, we suggest you use Typeform.

You can embed the forms inside your emails or use Userpilot’s direct integration to embed them in-app.

Creating a customer feedback form with a high response rate requires you to ask the best questions on top of making it appear at the right place and time.

You can only create this form type using a tool with these features and the ability to analyze the data, so you don’t have to.

Want to get started with your product feedback form? Get a Userpilot Demo and see how you can create forms your users would love to fill out.

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Product Roadmap Presentation: 6 Examples Included Templates

Simon Sinek’s rise to fame is marked by his unwavering determination to challenge conventional thinking.

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo.

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’. This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy .

They act as the bridge that connects the visionary ‘Why’ with the practical ‘What’, bringing the envisioned goals within the realm of execution.

So how to create and present roadmaps effectively?

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. 

Limitations of relying on PowerPoint

During my early days in Product Management , I was introduced to PowerPoint for building roadmaps.

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

However, it didn’t take long for us to realize that it had a number of limitations that we couldn’t ignore.

While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. 

Please look at the PowerPoint template above that I have frequently used to present roadmaps during the early days.

Maintenance challenges

Roadmaps often evolve with changing business priorities and require a more dynamic platform that can reflect real-time changes and updates.

Anyone who has used PowerPoint would know how easy it is to become disoriented by the misalignments of the visual elements and how hard it can get to maintain and update.

Moreover, given that the Powerpoint roadmaps always sit in their own silos, away from the tools used by the product development teams, any updates in the roadmap have to be manually translated into the development plans each time to ensure consistency. 

Presentation challenges

Modern roadmaps are not just about displaying information but also about engaging the audience.

Powerpoint’s lack of interactive elements can make a roadmap feel one-dimensional, missing out on the depth and engagement that interactive platforms offer.

Consider you are presenting your product’s roadmap at your annual town hall. You might want to resort to multiple views of the visual product roadmap, starting with a bucketized view, then a timeline view, and maybe a private/public view for different types of audience. With Powerpoint, it would mean duplicating all the effort to create each view you need.

Unlike specialized roadmapping tools, Powerpoint presentations lacks the capability to prioritize items on the go, making it challenging to convey behind-the-scenes efforts for choosing certain work items to stakeholders.

Collaboration challenges

Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. You have no way of knowing who accessed it, how they interacted with it, or what parts caught their attention. 

It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

This missed opportunity for engagement can be a significant blind spot and may lead to a disconnect between the product team and its users.

Relying solely on Powerpoint can be akin to using a compass in the age of GPS. 

Recognizing these limitations and exploring specialized roadmapping tools can lead to more effective, engaging, and insightful presentations.

The dynamic, interactive, and collaborative nature of roadmaps demands a platform that can keep pace.

6 templates for product roadmap presentations

Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. 

Crafting your roadmap to echo both the intricacies your sales team and the broad strokes of your product’s journey ensures an informed, engaged, and collaborative voyage toward product success.

1. Kanban view

Netflix Roadmap, as taken from Gibson Hiddle’s blog

The Kanban View, with its intuitive design and inherent flexibility, serves as a potent tool for product roadmap presentation, ensuring tasks and initiatives are succinctly organized under buckets of time (monthly, quarterly or yearly), allowing stakeholders to clearly see where the development is headed in the future.

However, with a Kanban view , there is a risk of oversimplifying complex details as intrinsic dependencies and specific timelines may be underrepresented.

Additionally, the straightforward visual layout may also pose challenges when it comes to prioritization within each bucket, especially in larger and more complex product scenarios.

👉 Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap

2. Now, Next, Later

The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. 

It acts as a telescope scanning horizons, providing insights and maintaining a focus that spans from present tasks to future endeavors without committing to exact timelines. It does so without binding itself to precise timelines. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Now, Next, Later roadmap can server as a effective product roadmap presentation.

👉 Real-world Examples: Lasso Roadmap , ProductBoard Template

3. Calendar or Timeline-Based roadmap

The Timeline view of a product roadmap (or some people’s saying timeline roadmaps) provides a clear, logical outline of the product’s development cycle, aiding transparent communication and efficient resource management.

It effectively conveys the product’s chronological progression, presenting start and end dates and facilitating stakeholder understanding and anticipating project phases. It also captures task dependencies, offering a realistic view of the project’s progression and helping teams avoid bottlenecks and delays.

👉 Real-world Examples: Notion Template

4. Private and Public roadmap views

Private roadmaps function as the organizational blueprint, keeping detailed strategies, technical specs, and precise timelines shielded from external view. It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. 

On the flip side, Public roadmaps invite and incorporate user feedback , encouraging a community-driven development approach. They enable users to interact directly with the roadmap, voicing their preferences through upvotes and comments. This transparent strategy provides tangible data on user preferences and desires, aiding teams in prioritizing and refining features based on actual user input and demand.

Together, they facilitate a balanced development approach, harmonizing user involvement with technical teams and internal strategic alignment to navigate through the intricate path of product development.

👉 Real-world Examples: Usersnap Public Roadmap , Microsoft 365 Public Roadmap , Google Classroom Public Roadmap , Loom Public Roadmap , Airtable Public Roadmap

5. Roadmap swimlanes

Multifaceted organizations often employ multiple swimlanes to visualize parallel developments across different products or departments. 

A Portfolio Roadmap brings together product development trajectories of varied, albeit interconnected products such as Google Search, Maps, Gmail and Drive.

This panoramic view enables business stakeholders and product managers to quickly apprehend the status, progress, and future plans for an entire portfolio, facilitating informed strategic decisions and efficient resource allocation across varied products.

Simultaneously, Department specific roadmap roadmaps carve out a dedicated lane for each department, such as Marketing team or Development team, to detail their particular journey, milestones, and activities. While providing a detailed breakdown of activities, they also offer a lens to visualize how each team’s efforts contribute to the overall product and organizational objectives.

👉 Real-world Examples: Aha! Template , Jenkins Roadmap

6. Goals-based roadmaps

Goals or outcome-based roadmaps adeptly center the strategic narrative on overarching objectives, minimizing the explicit focus on granular details.

This abstraction allows stakeholders to grasp the overarching strategy and direction without getting mired in the specifics of features, which may evolve over time. 

By focusing primarily on outcomes, these roadmaps inherently embed resilience against the tides of technological changes and varying feedback, as they’re not tied to specific features or solutions that may need to shift in response to evolving contexts or insights. 

👉 Real-world Examples: GO template , Airfocus Template , Miro template

Best practices and ideas for roadmap presentation

In the grand theater of business, a roadmap presentation is your spotlight moment.

It’s where visions are shared, strategies are unveiled, and futures are shaped.

Here are some tips on how to craft a roadmap presentation that’s both an informative guide and a work of art.

Tip #1 – Start with the ‘Why’

Apple, under the visionary leadership of Steve Jobs, always began with the ‘why’. Before diving into the intricacies of a product, they delved into its purpose.

Similarly, start your roadmap presentation by addressing the ‘why’. Why this product? Why now? This sets the stage for a compelling, memorable, and meaningful narrative itself.

For internal presentations, I have also found that starting a product roadmap presentation off with a refresher of the product’s strategy can help make your next couple of hours much more peaceful.

Tip #2 – Unveil the BTS work

Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility.

And never be shy to show the hiccups and the wrong turns during your journey. Because you never know, just like a Friend’s blooper reel, the retakes might find more traction with your audience than the actual episodes.

Tip #3 – Stay away from the sharks

Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. 

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. I spent the next 30 mins of the presentation connecting all their features with AWS Cloud features. 

It is crucial to establish a differentiating factor against your competition and build your presentation around that. Tesla entered the automotive space several decades later than its competitors like Toyota, Ford, Ferrari and others. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Tip #4 – Focus on the outcomes

The roadmap features you spent weeks fine-tuning all the details are great. However, the audience is mostly only interested in what it really means for them.

Therefore, in your presentation, it is critical to shift the focus from features to outcomes.

If it is the external users of the product, you need to focus on how the roadmap aligns with their needs. How does the roadmap solve their pain points? For example, adding the social login capability will allow you the flexibility of SSO, where you don’t have to remember an extra set of login credentials.

On the other side, if it is the executive stakeholders or the investors, the focus should be to present how each roadmap item would help achieve the key business metrics and goals. Using the same example, adding the social login will help reduce the drop-offs during registration and increase our user acquisition rate by 15%.

This perspective resonates more with stakeholders than merely going over the buy in the features list.

Tip #5 – The ending

Once again, I am a big Steve Jobs fan. The master of marketing that he was, leaving an impression on the audience was his forte.

He would always save the big picture and the biggest announcement for the end. His famous “One more thing…” technique has since been copied by many leaders across the industry to conclude their presentation on a high-note.

Leveraging feedback for roadmap presentation and varied board views of Usersnap

Feedback is the lifeblood of any product. Integrating feedback into your roadmap presentations ensures they remain relevant and aligned with user needs. 

The importance of internal and external board views cannot be overstated.

While a public board view with upvoting engages customers and end-users, a limited board view ensures stakeholders are aligned, setting the stage for successful project execution. With the right tools, practices, and request feedback mechanisms, they can be the difference between product success and obscurity.

Usersnap’s varied board views offer a versatile way to present and gather feedback. Whether it’s the public portal for guest users or the limited board view for stakeholders, you can use the power of advanced filters to present different views of your roadmap to different users.

The variety of roadmap presentation styles is tailored to address specific product development needs and audience types. However, leveraging tools like Usersnap, which offer dynamic multiple views and capture customer feedback, can be instrumental in effectively presenting and adapting these roadmaps to various scenarios and stakeholder preferences.

Capture user feedback easily. Get more insights and make confident product decisions.

And if you’re ready to try out a customer feedback software, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.

Top Product Feedback Examples and Strategies

Products thrive when they meet user needs – plain and simple. But without knowing what those needs are, there’s no real way of actually fulfilling them. Sometimes all it takes is inspiration from other brands to see the true value of an initiative. That is why we’ve rounded up several product feedback examples from various brands that run successful feedback programmes.

Ready to dive in?

Why use product feedback?

Product feedback is how organisations measure the impact of their products and/or services on the user. Each piece of feedback gives your organisation insight into how your product performs and how it is received. This can help you both uncover new product opportunities as well as refine your existing products.

When to use product feedback

So where do you use product feedback in practice? There are some key moments you can present feedback forms to your users including:

• After a trial. Gathering feedback following a trial is a common method for gauging how the user experiences your product right off the bat. Ideally this is done three to four days after a trial sign-up. This should give them enough time to use your product and try out different features.
• During the onboarding process. Onboarding is a critical period for collecting insights as it’s when you will receive the most feedback and support questions from users looking to get started with your product. Onboarding materials might include product tutorials, user manuals, FAQ pages and even welcome emails.
• After using existing features. If you want to get into the specifics of your product, then collecting feedback on certain features is a no-brainer.This feedback will give you quick insights into the performance of your features, as well as suggestions on how to improve.
• Around the release of a new product. Did you know? You can collect feedback before and after the release of a new product (or feature). Thanks to techniques like fake door testing, you can gauge market demand and determine how to proceed with your roadmap. Are you deciding which route you’re going to take with your product? Then you can choose whether to develop and release an entire product all at once and start testing it altogether, or break the process down into phases, testing different modules along the way.

Product Managers, don't miss out!

Discover product opportunities you didn’t even know existed with Mopinion.

Top product feedback examples

Need a visual? Check out these product feedback examples from Mopinion and other successful brands.

Product Feedback Examples from Mopinion

Product feedback examples from other successful brands

Meistertask.

MeisterTask is a task management software that helps teams stay aligned when working collaboratively. Meister collects Net Promoter Score (or NPS) feedback regularly from their customers to make sure the general satisfaction is high. Excerpt from the MeisterTask customer story :

We do this in-app by using the NPS element and then we ask an open question where we let users give us more details about what they like and dislike. Additionally, we take advantage of built-in integrations Mopinion provides and use a Slack channel to collect and regularly review the most important feedback we get from our users.

Ready to elevate your products with product feedback?

Like these brands, you can stay ahead of the game by incorporating product feedback into every decision. With Mopinion you can easily analyse trends and discover how your customers perceive your digital products so that you can prioritise features and employ a truly customer-centric product strategy.

Ready to see Mopinion in action?

Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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View, manage, and install add-ins for Excel, PowerPoint, and Word

When you enable an add-in, it adds custom commands and new features to Microsoft 365 programs that help increase your productivity. Because add-ins can be used by attackers to do harm to your computer, you can use add-in security settings to help protect yourself.

Note:  This article only applies to Microsoft 365 applications running on Windows.

View installed add-ins

You can directly install add-ins from this page or select  More Add-ins  to explore.

In the Office Add-ins dialog, select  My Add-ins  tab.

Select an add-in you want to view the details for and right-click to select  Add-in details  option.

Click a heading below for more information .  

Add-in categories explained

Active Application Add-ins      Add-ins registered and currently running on your Microsoft 365 program.

Inactive Application Add-ins      These are present on your computer but not currently loaded. For example, XML schemas are active when the document that refers to them is open. Another example is the COM add-in: if a COM add-in is selected, the add-in is active. If the check box is cleared, the add-in is inactive.

Document Related Add-ins      Template files referred to by open documents.

Disabled Application Add-ins     These add-ins are automatically disabled because they are causing Microsoft 365 programs to crash.

Add-in      The title of the add-in.

Publisher      The software developer or organization responsible for creating the add-in.

Compatibility      Look here for any compatibility issues.

Location      This file path indicates where the add-in is installed on your computer.

Description This text explains the add-in function.

Note:  Microsoft Outlook has one add-in option in the Trust Center: Apply macro security settings to installed add-ins . InfoPath has no security settings for add-ins.

Permanently disable or remove an add-in

To disable or remove an add-in follow these steps:

Select  File > Get Add-ins . Alternatively, you can select  Home > Add-ins .

In the Office Add-ins dialog, select  My Add-ins  tab.

Select an add-in you want to remove and right click to select  Remove  option.

View or change add-in settings

You can see and change add-in settings in the Trust Center, descriptions of which are in the following section. Add-in security settings may have been determined by your organization so not all options may be available to change.

Select  File  >  Get Add-ins .

Select  More Add-ins > Manage My Add-ins.

Select  Trust Center  >  Trust Center Settings  >  Add-ins.

Check or uncheck the boxes you want.

Add-in settings explained

Require Application Add-ins to be signed by Trusted Publisher      Check this box to have the Trust Center check that the add-in uses a publisher's trusted signature. If the publisher's signature hasn’t been trusted, the Microsoft 365 program doesn’t load the add-in, and the Trust Bar displays a notification that the add-in has been disabled.

Disable notification for unsigned add-ins (code will remain disabled)      When you check the Require Application Extensions to be signed by Trusted Publisher box, this option is no longer grayed out. Add-ins signed by a trusted publisher are enabled, but unsigned add-ins are disabled.

Disable all Application Add-ins (may impair functionality)      Check this box if you don't trust any add-ins. All add-ins are disabled without any notification, and the other add-in boxes are grayed out.

Note:  This setting takes effect after you exit and restart your Microsoft 365 program.

While working with add-ins, you may need to learn more about digital signatures and certificates , which authenticate an add-in, and trusted publishers , the software developers who often create add-ins.

Manage and install add-ins

Use the following instruction to manage and install add-ins.

To install a new add-in:

You can directly install popular add-ins on the page or go to More Add-ins  to explore. 

Select the add-in and select  Add . Or browse by selecting  Store  tab in the Office add-in dialog to find other add-ins to install and select Add for that add-in.

To manage your add-ins:

Select  File > Get Add-ins and from the bottom, select More Add-ins.  Or select  Home  >  Add-ins > More add-ins.

In the Office dialog, select My Add-ins tab. If you are not able to see your add-ins, select  Refresh to reload your add-ins.

Select  Manage My Add-in  to manage and select  Upload to browse and add an add-in from your device.

How to cancel a purchased add-in

If you've subscribed to an add-in through the Microsoft 365 Store that you don't want to continue, you can cancel that subscription.

Open the Microsoft 365 application and go to the Home  tab of the ribbon.

Select  Add-ins  and then select  More Add-ins > My Add-ins tab   to view your existing add-ins.

Select the app you want to cancel and select  Manage My Add-ins .

Under the Payment and Billing section choose Cancel Subscription .

Select  OK and then Continue .

Once that's complete you should see a message that says "You have cancelled your app subscription" in the comments field of your apps list.

Why is my add-in crashing?

Some add-ins might not be compatible with your organization's IT department policies. If that is the case with add-ins recently installed on your Microsoft 365 program, Data Execution Prevention (DEP) will disable the add-in and the program might crash.

Learn more about DEP

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Taking linked notes

If you're looking for Help on linking notes in OneNote to a Word or PowerPoint document, see Take linked notes .

Excel Windows Add-ins

If you're looking for Help on specific Excel Add-ins, such as Solver or Inquire, see Help for Excel for Windows add-ins .

If you're looking for additional help with Excel add-ins using the COM Add-ins dialog box, see Add or remove add-ins in Excel .

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