sales presentation deck

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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14 Sales Deck Examples That Outsell the Rest (+Template)

Learn to outsell competitors with great sales deck examples for B2B, SaaS, SMBs, and more. Learn what makes a great selling deck , and grab a template .

Amotz Harari

6 minute read

Short answer

What makes an outstanding sales deck?

An outstanding sales deck delivers an experience rather than a task. It uses storytelling to create a sense of urgent need for action in the buyer’s mind, all the while positioning your solution as the ultimate instrument for taking that action.

Why pitch deck examples and best practices won’t help you

Making a sales deck that sells effectively is like a golfer hitting a hole-in-one. It’s very hard to do, but some people do it.

But let’s face it - for most of us, it’s a struggle.

The problem is we all look at the same “best sales deck examples”, we all follow the same best practices, and we all use the same best templates…

But yesterday’s best is not enough anymore.

This post will give you the tools to do it differently and make an interactive a sales deck that stands out.

Interactive decks have 103% longer reading time

Interactive content gives you 1.24 extra minutes on average to demonstrate your value as compared to legacy static presentations.

14 sales deck examples that moved the needle

All of the sales deck samples given here are made with Storydoc. They use modern web-based and scroll-based interactive slides. They offer cutting-edge scrollytelling sales deck technology if you choose to embrace it.

Best sales deck ever - Zuora

Zuora's sales deck, famous for being called the best sales deck ever , is a narrative on the transition to a subscription-based economy, targeting businesses adapting to changing consumer preferences, emphasizing the shift from product to relationship focus.

Good Points:

Storytelling: Zuora’s deck became famous for its exquisite presentation storytelling that lays out a compelling narrative of imminent transformation with winners and losers. The winners are positioned as those buying into Zuora’s services.

Market Trend Analysis: The deck excels in presenting a compelling narrative about the shift to a subscription economy, which is a persuasive angle for businesses looking to stay relevant.

Data-Driven Approach: It uses statistical evidence to support the subscription economy trend, which can be very convincing for data-oriented decision-makers.

Customer-Centric Focus: Zuora’s emphasis on building relationships over transactions is a modern approach that aligns with current best practices in sales and marketing.

Areas for Improvement:

Overemphasis on Trends: While market trends are important, the deck could benefit from more specific information on how Zuora addresses the challenges and opportunities within these trends.

Lack of Clear Steps: The steps for implementing Zuora's solutions are placeholders rather than actionable items, which could leave potential customers wondering how to proceed.

Customer Voice: While there are customer quotes, more detailed case studies could provide a deeper understanding of the impact Zuora has on its customers' businesses.

Healthcare sales proposal deck - Healthy.io

This document outlines a proposal for ACME regarding home-based ACR testing aimed at improving Chronic Kidney Disease (CKD) diagnosis and management, particularly for patients with diabetes and hypertension.

Compelling Narrative: The proposal starts with a strong narrative on the importance of ACR testing in CKD, painting a clear picture of the healthcare challenge and the impact on patients.

Data-Driven Approach: Use of statistics from credible sources adds weight to the argument for home-based testing, making a compelling case for the necessity of the product.

Solution-Oriented: It effectively introduces the Healthy.io solution, explaining how it simplifies the ACR testing process and makes it more accessible, which is a key selling point.

Visual Breakdown of Process: The process is described with visual aids showing the patient journey which helps understand the service more intuitively.

Testimonials: Including a video testimonial from practitioners who have used the service could add a layer of trust and relatability.

Text-heavy: The proposal is a bit text-heavy, and though it makes good use of narrative to make the text more digestible, it could still benefit from reducing the text to less than half.

Cloud Technology sales deck - ScaleHub

ScaleHub's sales deck promotes their SaaS solutions for data extraction, targeting businesses seeking efficiency and automation in cloud technology, with a promise of guaranteed ROI.

Clear Value Proposition: The document does a great job of articulating the value of ScaleHub’s solutions, emphasizing efficiency, accuracy, and ROI which are key concerns for their target audience.

Problem-Solution Structure: It effectively outlines industry challenges and positions ScaleHub’s offerings as the solution, which is a classic and effective sales strategy.

Actionable Steps: The sales deck provides a clear, step-by-step explanation of how to implement their solution, making it easy for potential clients to envision the process.

Lack of Storytelling: While the deck is informative, it misses an opportunity to connect with the audience on an emotional level through storytelling, which can be a powerful sales tool.

Technical Jargon: The document could potentially alienate non-technical decision-makers with jargon. Simplifying language could make the message more accessible.

Customer Testimonials: Including customer success stories or testimonials could enhance credibility and provide real-world proof of the benefits.

Personalized SaaS sales proposal - WiseStamp

This sales deck aims to promote WiseStamp's email signature management solutions, targeting businesses looking to enhance their email professionalism and branding within the industry of email communication tools.

Personalization: The use of placeholders like {{prospect}} applies a strategy to personalize the proposal for each recipient, which can significantly increase engagement​.

Clear Benefits: The document lists benefits clearly, such as time-saving, brand promotion, and professional appearance, which are key to convincing prospects of the product’s value​.

Evidence of Success: Including testimonials and a high rating from a trusted source like Capterra provides social proof, which is a powerful persuasion tool​.

Overemphasis on Features: While it’s important to list features, focusing on the customer's challenges and how the product solves them could create a more compelling narrative​.

Lack of Storytelling: A compelling story that illustrates the journey of a customer before and after using WiseStamp could enhance the emotional connection and memorability of the proposal​.

Media company sales deck - RTL

RTL's sales deck showcases their streaming platform, aiming at consumers and families seeking diverse entertainment options, highlighting extensive content, live streams, and exclusive previews.

Audience Understanding: The deck demonstrates a strong grasp of its audience's needs by highlighting the variety and accessibility of content, which is crucial for a streaming service.

Content Richness: It effectively communicates the depth of RTL+'s catalog, emphasizing exclusive and original content, which is a strong selling point in the competitive streaming market.

Competitive Positioning: The comparison with other streaming services positions RTL+ as a top contender in the market, which is a strategic move to capture audience interest.

Emotional Connection: The deck could further benefit from creating an emotional connection by sharing stories or testimonials of families enjoying the service together.

Food supplements sales deck - LKE

This proposal outlines Legends Kratom Co's wholesale offerings of kratom for natural pain, anxiety, depression, and opioid dependency relief, targeted toward healthcare providers and patients.

Educational Content: The deck educates readers about kratom, its uses, and its benefits, which is crucial for products that are not widely understood​.

Data-Driven: Utilizing statistics from credible sources like Johns Hopkins Medicine adds authoritative weight to the claims made about kratom's benefits​.

Product Differentiation: Clear emphasis on what sets Legends Kratom Co apart from competitors, such as their dedication to quality and personal sourcing stories, can effectively sway B2B customers​.

Risk Addressing: For a product like kratom, which may have legal and health concerns, the proposal could benefit from addressing potential risks and objections proactively​.

Usage Instructions: While the proposal does well to explain what kratom is, it could include more about how the product should be used, which is particularly important in the supplement industry​.

Testimonials: The included testimonials are powerful, but featuring a wider range of them, including from healthcare professionals, could enhance credibility​.

Product sales deck - Travel Booster

Travel Booster’s sales deck presents an ERP software solution designed for travel industry professionals, aiming to streamline operations and increase business efficiency.

Industry-Focused Content: The content is tailored to the travel industry, highlighting specific challenges and how their ERP system addresses them, which is great for audience relevance​.

Evidence of Expertise: Showcasing their 30-year evolution and commitment to technology positions them as a seasoned player in the market, building trust with the audience​​.

Comprehensive Feature Set: The deck details the capabilities of the software, emphasizing benefits like streamlined operations and improved customer service, which directly speak to potential clients' needs​​.

Case Studies or Examples Missing: While the capabilities are well-listed, including specific case studies or success stories could make the benefits more tangible for prospects​​.

Technical Jargon: Some sections might be too technical for non-IT professionals. Simplifying language could make the deck more accessible to all decision-makers within the travel industry​.

Health & lifestyle sales deck - Mign Design

Mign Design's sales deck is aimed at revolutionizing orthopedic care through personalized medicine, targeting healthcare providers with a digital approach to spine and sports medicine bracing.

Historical Context: Providing a historical backdrop of orthotics and prosthetics emphasizes the need for innovation in the field, creating a strong case for their product​.

Market Pain Points: Highlighting current patient care problems and industry inefficiencies identifies clear pain points that Mign Design aims to solve, which is persuasive writing 101​.

Future-Oriented Solutions: The focus on digital transformation and the move from mass production to personalization aligns the product with future healthcare trends, making the proposal forward-thinking​.

Detailed Use Cases: While the challenges are outlined, the deck could benefit from more detailed use cases to show the product in action and its direct impact on patient care​​.

Data Specificity: Incorporating more specific data on the outcomes achieved with their products could strengthen the argument and provide more concrete evidence of success​​.

Logistics sales deck - Deliveright

Deliveright's sales deck introduces their white glove delivery service for heavy goods, targeting e-commerce businesses that require end-to-end shipment visibility, efficiency, and a customer-centric approach.

Problem Identification: The deck starts strong by clearly identifying the pain points in traditional furniture delivery, which sets the stage for Deliveright's solutions.

Technology Integration: It effectively highlights the use of their patented Grasshopper technology, showcasing innovation and a forward-thinking approach that can appeal to tech-savvy clients.

Customer Experience Focus: The emphasis on a seamless customer experience from purchase to delivery aligns with modern expectations and is a key differentiator in the logistics industry.

Visual storytelling: The deck uses visual scroll-based storytelling to simplify the shipping process in a way that breaks down the complex details into bite-size information that can be gradually processed with ease.

Evidence of Success: While growth metrics are provided, the deck could be improved with specific customer stories or case studies that demonstrate successful deliveries.

Text-heavy: The deck could benefit from shortening the text and extracting the core of the message.

AI sales one-pager - OctopAI

OctopAI's sales one-pager addresses the inefficiencies faced by BI & Analytics teams in data management, offering a solution that provides complete visibility and understanding of data in seconds.

Pain Point Addressing: The document does well to quantify the time wasted on data-related issues, making a strong case for the need for OctopAI's services.

Solution Clarity: It clearly outlines the benefits of the automated BI Intelligence platform, such as cross-platform metadata visibility and ease of use, which are key selling points.

Target Audience Specificity: The one-pager specifies which members of the BI team can benefit from the product, helping potential clients to see its relevance to their roles.

Technical Details: While the document is concise, it could provide a bit more detail on how the platform works, to give potential clients a clearer picture of what to expect.

User Testimonials: Including a testimonial is good, but adding more could provide a broader range of insights into the platform's effectiveness and user satisfaction.

E-commerce AI sales one pager - nSure.ai

nSure.ai's one-pager presents an AI-powered fraud protection tool for digital gift card transactions, targeting e-commerce platforms that require sophisticated, real-time decision-making to maximize revenue and customer satisfaction.

Complexity Simplified: The document does an excellent job of distilling the complex AI technology into understandable terms, showing how it benefits the customer by reducing false declines.

Data-Driven Confidence: The use of specific metrics, such as a 98% approval rate, provides a quantifiable understanding of the product's effectiveness, which can be very persuasive.

Credibility through Backing: Highlighting the backing by AXA and the use of a large European gift card platform as the backbone adds significant credibility and trust to nSure.ai's solution.

Technical Details: Some additional technical details could help potential clients understand the AI's functionality better, without overwhelming them with jargon.

User Testimonials: The inclusion of user testimonials or case studies would provide social proof and help potential clients relate to the success stories.

Cloud computing sales one-pager - NetApp

Spot's sales one-pager by NetApp introduces Ocean, a serverless infrastructure engine for containers, aimed at DevOps teams managing cloud-native applications who seek to reduce costs and complexity.

Relevance to Pain Points: The document effectively taps into the specific challenges faced by DevOps teams, such as resource allocation and cost management, which is crucial for engaging the target audience.

Solution Benefits: It clearly outlines the benefits of using Ocean, like container-driven autoscaling and cost optimization, which directly address the audience's pain points.

Customer Success Story: The inclusion of a case study from Chegg adds credibility and illustrates the tangible benefits of implementing Ocean.

Technical detail: The technical nature of the solution is high, and since the buyers for such solutions are highly technical, the deck could benefit from going more in depth about the technology and what differentiates it from competing solutions.

Luxury real estate sales deck - Imagined by Storydoc

This playful real estate listing invites readers to imagine the luxury of George Clooney's Italian villa, emphasizing the allure of celebrity lifestyle and the grandeur of Lake Como living.

Engaging Narrative: The listing creates an imaginative and engaging narrative that captures the reader's attention by inviting them to visualize the luxury and lifestyle associated with the property.

Emotional Appeal: The use of humor and whimsical language makes for an enjoyable read, which is important in creating a memorable experience for potential buyers.

Attractive visuals: The use of videos and panoramic images to present the property and its surroundings with concrete detail makes it easier for prospects to imagine themselves living there.

Excessive Motion: The deck has too many moving GIFs and videos, which makes the deck distracting, and makes it difficult to concentrate on reading the text.

Storytelling workshop sales pitch deck - GENIUS

Genius's event sales pitch deck introduces a storytelling workshop for professionals seeking to enhance their business communication. It emphasizes the transformation of narrative skills to engage and inspire teams and clients.

Expertise and Authority: The deck establishes credibility by highlighting Gabrielle Dolan's reputation as a global authority on business storytelling, which is essential for trust-building.

Educational Value: It outlines the educational structure of the workshop, providing clear learning outcomes such as understanding storytelling styles and constructing impactful narratives.

Follow-Up Program: The inclusion of a 90-day follow-up program with weekly videos is a great way to offer ongoing value and support, ensuring the longevity of the workshop's impact.

Visual storytelling: The deck uses video and scroll-based infographics to present the speaker's authority and vividly describe the beneficial experience of participating in the workshop.

Alumni Feedback: Positive feedback by prior alumni is included which illustrates the workshop's benefits and the transformation experienced by past participants.

I did not find any.

Sales deck templates that make you stand out

To streamline your content development, I've curated a selection of our top sales deck templates for you to take and use.

These templates were made with business storytelling at their core.

They give you interactive design elements to bring your content to life, simplify even your most complicated details, and get any prospect involved and engaged.

Each template has been rigorously tested to ensure they always look their best across all devices.

How to make a sales deck that wins

To stand out and win in the sea of sameness your sales pitch deck must do 4 things:

Upgrade from static to interactive content to get prospects involved and guide them toward action.

Go from generic to personalized decks to make the prospects feel at home with their brand colors, logo, name, and locale.

Replace a one-shoe-fits-all approach with a tailored message to empathize with your prospect’s known needs and make them feel seen.

Transform dry facts and stats into human story (both written and visual) to make your message stick and your ideas resonate.

If this sounds like a lot of work, that’s because it is.

But less than you may think. In just a minute I’ll show you some truly effective selling deck examples that do just that.

Even better, most of these examples can be used as templates you can grab to make your own sales deck (imagine how much time this will save you).

If you want to learn how to transform your same-old sales decks into outstanding ones go read our guide on how to make a sales deck . It covers it all step-by-step in detail.

Now let’s see the examples!

Why PowerPoint sales decks will fail you every single time

Everybody is creating their sales pitch presentation as PowerPoints. If everyone is doing it then it must be the right thing to do right?

No. It just means you’re exactly like everybody else. It just leads to yet another sales deck like buyers have seen a million times before.

PowerPoint is a blunt instrument for business storytelling. It’s a 35-year-old technology that was meant for slide-projectors.

It limmits you to a 16:9 canvas which you then fill with bullet points and a few static visuals.

You can make a PowerPoint as pretty as you want, but the result will still be the same - bored, disengaged prospects.

Why? Because beauty is the bare minimum that buyers expect. And beyond the pretty design PPT sales decks are still static, dull, and unengaging.

You need something more to stand out and reengage prospects. You need to go from static to interactive.

Here’s what the difference between static and interactive looks like. Which would you rather read?

Static vs. interactive sales decks

Interactive content has huge implications for your ability to tell an engaging story and get prospects actively involved in your content.

Interactive content brings massive improvements:

(Based on our analysis of over 100K sales deck sessions)

103% increase in your deck’s average reading time (from the PPT benchmark).

41% increase in the number of people who scroll the deck to the end.

2.3x more internal shares within your buyer’s organization.

Also, some Storydoc clients report a 2x increase in conversion rate .

That said. Interactivity is just the beginning. It will make you stand out, and get you in the door, but you’ll need more to win deals.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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How to Create the Best Sales Deck in 2023 (Free Template) & Sales Pitch Deck Examples

You’ve been working hard to sell this prospect. You’ve moved them down the pipeline, and now it’s time to clinch the deal with a sales pitch deck that blows their mind.

You’re going into that sales meeting . The bases are loaded. Are you prepared to hit a home run?

The best sales pitch deck is a tool that knocks your sales presentations out of the park every time. But how can you create a sales pitch deck that sells?

Keep reading.

What is a Sales Pitch Deck? (+ When & Why Do You Need One?)

A sales pitch deck is a presentation that salespeople in various industries use to answer two essential questions for their prospects:

• What are we offering?
• Why should our leads care?

When done correctly, your sales pitch deck can help prospects see the real value of your product and convince them of the ROI of the purchase. It’s a gateway to a productive sales conversation that leads to a closed deal.

It's important to note the differences between a pitch deck and a sales deck:

A sales deck, as we just described, is a presentation designed to convince prospects to make purchases. On the other hand, a pitch deck is typically shown to investors. The goal? To convince them to support a company with additional funds.

(Note: we share a few sales deck examples in a later section of this article. Stay tuned!)

So, when can you use a sales pitch deck?

There are plenty of different situations where a deck can amplify your message and bring context to your product's value.

You can use sales pitch decks at almost any stage of your sales pipeline , like:

• Prospecting and lead generation : At the early stages, a simple presentation that sparks curiosity can arouse the interest of new leads. For example, you can post a short, concise presentation on social media.
• Discovery and qualification : A sales deck can help you guide the conversation and add more meaning to your statements in a discovery meeting.
• Sales meetings : At this stage, a sales pitch deck should present features and benefits that will impact your prospect most, convincing them to move towards a close. Because of this, many sales reps use case studies at this stage.

Decks are also essential to a startup investor pitch , and can even be created as an internal sales enablement presentation to help keep your sales messaging on track across the team.

Creating these different types of sales pitch decks will empower your sales team to reach their potential and tailor their sales strategy to each situation.

Want to get a head start on creating the best decks for your team? Download 6 high-performing sales deck templates and adapt them to your own team and process:

So, what does it take to build a high-performing sales deck? Learn how to do it in 6 easy steps:

Creating a Sales Pitch Deck in 6 Easy Steps

Every effective sales strategy needs a rock-solid sales pitch deck. Building your deck from the ground up? Here are 6 steps to help you build the best one ever.

Step 1: Use Real Customer Research to Find a Key Pain Point

When you know who you’re selling to, you can tailor your pitch to their needs and circumstances, from the first slide to the last.

That’s why you must do customer research before you start building your sales pitch deck.

Who are your customers? What kind of businesses do they run? What team does your main point of contact work on? What are the team or the company’s main challenges? Which competitors are they considering? How does your product integrate with their current workflow?

To answer these questions, run customer interviews or send out a quick survey to your most successful customers. Here’s an example of what that might look like from SurveyMonkey :

The more intimate knowledge you have of your customers, the better prepared you'll be to develop a sales pitch deck that resonates with your target audience.

Specifically, try to get constructive answers to these two questions:

• What are their main needs/wants/challenges ?
• How does your product solve those needs?

Step 2: Develop a Narrative Around Your Product

Now that you understand the problems your audience is facing, it’s time to build a narrative around that problem.

In most cases, a sales pitch deck will start with slides that focus on the problem and provide a solution.

So, what’s the story of your product?

Your customer research is a great place to start with this narrative. What was life like before they started using your product? What were the day-to-day challenges that just couldn’t be solved? Was there a shift in the industry that caused new issues for businesses?

Then, paint a picture of the solution. What could life be like after solving these issues? How would the prospect’s day-to-day work life be affected? How would the team or company benefit?

After that, your story introduces its hero: your product.

By creating a narrative that explains the problems your prospects are facing better than they can, you’ll prove your deep understanding of their needs. This builds trust and lays the groundwork for a relationship that will last.

Step 3: Decide on 3 Key Benefits to Highlight

Three is a powerful number.

Of course, your offerings may include an entire tool shed of amazing product features, which your customers will be able to use to improve their lives and businesses. But remember: your sales pitch deck isn’t here to teach them the A to Z of your product.

It’s here to make an impression and convince them to move forward in the sales process.

That’s why choosing 3 main benefits is essential.

As Brian Clark of Copyblogger said :

To help you narrow this down, pick the three features that your customers regularly rave about. Then turn those features into benefits and add them to your presentation.

Step 4: Choose Your Most Powerful Proof

Everyone loves using social proof . It’s spattered across SaaS homepages, wandering across our daily blog reading, and practically taking over our Instagram feeds.

In other words, what was once a powerful tool for trust has become a bunch of background noise to your customers.

So, how can you include social proof that stands out and makes a clear point?

The best sales pitch deck uses social proof that is relatable .

For example, if you’re pitching to a small business owner, featuring a customer quote from P&G may actually turn them off. While it’s cool that you have P&G as a customer, they’re instantly doubting whether your product is ideal for a small business like theirs.

So, if you’re pitching to a startup founder, feature a use case and testimonial from another startup founder. If you’re pitching to a restaurant owner, feature a quote from another restaurant owner who really loves your product.

SEO software Ahrefs does a fantastic job of this on the product homepage, featuring different testimonials divided by the type of customer:

Whenever possible, feature social proof from customers that are part of your prospect’s tribe. They’ll automatically feel better understood and more confident about your product for their company. This is one of the keys to creating a winning sales deck.

Step 5: Use a Sales Pitch Deck Template That’s Tailored to You

No, it’s not cheating.

An effective sales pitch deck template is a great way to get a head start on your deck and make it truly appealing to your prospects.

But just remember these two essential keys to achieve success:

• First, personalize the template as much as possible . Any self-respecting sales pitch deck template should be customizable. So change the fonts and colors and replace any stock pictures with your own. Otherwise, your prospects might notice that your sales pitch deck is awfully similar to the competition’s deck.
• Second, use an industry-specific template . How you present your product as a B2B company may be completely different from how a SaaS company pitches. Also, different types of sales pitch decks work better for different situations. Make sure you use the right one at the right time.

This is why we built Pitch: High Performing Sales Deck Templates.

Step 6: Make it Visually Relevant to Their Brand 

This last step can turn your sales pitch deck into something even more desirable...

Your customers have probably seen decks with their logo in the corner. Want to make your sales pitch deck stand out? Build it in the colors of the brand you’re selling to.

This frames your message as if it’s coming from the inside, not from an external source. And, it helps you present the message in the voice of your customer.

With the sales pitch deck templates we mentioned above, it’s super easy to adjust the colors. (We even include simple instructions within the decks to help you customize them to your style and needs!)

While we're talking visual design, we should say: make proper use of white space, don't load up your slides with tons of text, and use bullet points when appropriate.

The way you present information is just as important as the information you present. If your sales pitch deck is hard to read, you won't grab your audience's attention. So, do your best to simplify the viewing experience for your prospects.

(Don’t forget to download your free pitch deck templates here .)

Bringing it All Together…

Now that we've given you six steps to create a killer sales pitch deck, let's take a quick moment to outline the elements every deck should have:

• A brief explanation of your company
• A statement of the problem your product solves
• Why your solution is better than the competition's solution
• Social proof in the form of testimonials and/or case studies
• A call to action (CTA) that tells prospects what to do after your deck ends
• An appendix that gives and/or refers prospects to more information

Most successful sales decks include each of these six elements. Speaking of, want to see a few real-world examples of stellar decks? Let's take a look!

6 Sales Pitch Deck Examples to Model Your Pitches After

Sometimes, the best way to learn is to check out a few examples.

See what top B2B and SaaS companies are doing with their sales pitch decks and the key elements they incorporate. Then swipe the best ideas for your next sales presentation, delivered via PowerPoint, Keynote, or whatever other platform you use:

1. Shift in the Market from Zuora

Industry Focus : B2B

In this deck, Zuora highlights a drastic shift in the market, shows the impact for companies who adapt, and then uses real customer testimonials to show why their product is the solution. By telling a story, this deck captures and holds attention.

2. Finding Waldo with LeadCrunchAI

Industry Focus : SaaS

Again, storytelling is essential here. This deck presentation also starts by describing a market change and leans into the opportunities available. Then, in 6 simple slides, it explains a complicated product in simple terms, while the use of Waldo, a beloved literary character we all remember from grade school, makes it uber-relatable.

3. Problem, Solution from ReCheck

This deck doesn't mince words: it gets right into the meat by explaining the problem and providing a clear solution. For a simple product, this kind of simple sales deck is perfect.

4. Proof in the Data from Snapchat

Industry Focus : B2B 

Snapchat shows the power of its ads with this easy-to-digest deck. It includes powerful graphs and metrics, bright colors, and excellent testimonials. 

5. Totally Relatable from ProdPad

This deck gets the prospect to say, "Wow, that's me!" By telling a story the prospect can relate to, this deck does an excellent job of getting on the same side as the prospect and showing them what's possible if they use the ProdPad product.

6. In the Mind of the Prospect With Immediately

Instead of using hard data to prove the value of their product, Immediately takes that data and turns it into the thoughts of their audience (sales reps). This adds a bit of humor to their very relatable deck, and shows the real-world impact their product can have for any rep that uses Google, Outlook, and/or Salesforce.

9 Pro Sales Pitch Presentation Tips

Now your best sales pitch deck is ready to unleash its power on your prospect. But how can you present your deck successfully? Here are nine pro tips you need to follow :

1. Create Conversation

Your sales pitch deck isn’t here to replace the conversation. It’s here to help guide the conversation and add context and meaning to what you’re saying. 

So, use your presentation as a conversation, not a monologue. 

While you will probably do most of the talking in this meeting, remember to ask questions throughout. Build context around your value points by talking about the specific pains your prospects face, then digging into the ways your product solves them.

By asking questions, you can keep your prospects engaged throughout the presentation. This is especially important when you’re giving a remote sales presentation since it’s easier for the prospect to be distracted.

Pro Tip: Your body language is important when giving a sales presentation—even if you have a great sales deck to back you up. Work hard to make eye contact with your prospects and assume a confident posture to put your audience at ease.

2. Send Your Sales Pitch Deck Before the Meeting

But wait, doesn’t that defeat the purpose of actually giving your sales presentation?

Not necessarily. 

In fact, sending your sales pitch deck before you go into your meeting can accomplish a few different things. For example, it can:

• Whet the appetite of your audience by giving them a sample of what you’ll discuss in your meeting (but saving the best parts for your actual meeting)
• Give your prospect the ability to see what topics you'll cover during the presentation, and prepare any questions they might want to ask
• Help everyone understand the agenda for this meeting and keep it in mind

So, while it may seem a bit backward, sending your presentation beforehand can actually help your prospects stay focused and keep your sales meeting on-schedule.

3. Create a Deck for Stakeholders to Read Later 

While it’s true that it’s best to sell to decision-makers , that’s not always the first person you talk to at a company. Especially when selling to enterprise companies. Getting all the stakeholders and decision-makers involved in your sales pitch meeting is hard. 

So, create a sales pitch deck that stakeholders and decision-makers can check out later. This deck may include more text than a deck you’re presenting in-person (or online) since the goal is for stakeholders to read it on their own and understand it easily.

Also, if an internal champion is presenting this information to higher-ups, they can use this deck to present ideas succinctly and with the right messaging.

4. Adapt Your Script and Presentation to the Prospect

According to Forrester, 77% of salespeople do not understand their prospects' issues. If you don't know your audience, you'll have a hard time selling to them.

Take time to study your prospects before you meet with them. Learn about their industry, the specific business they work for, and the potential problems they deal with on a daily basis. (LinkedIn can be a gold mine for this kind of information.)

Then take what you learn and use it to personalize your slide presentation. Doing so will help you connect with prospects on a deeper level and increase your sales.

5. Open with Your Biggest Selling Point Instead of Saving it for the End

If you were to write a book, or a movie, or a fictional story of any kind, you'd probably save your best scene for last, right? End with a bang, as the saying goes.

Guess what: you're not an author or a screenwriter. You're in sales. As such, open your sales deck presentation with your biggest value proposition. Lead with the most impressive stats. Share a particularly powerful testimonial or case study.

Hit your prospect hard and fast.

If you can dazzle the audience of your sales deck from the get-go, you'll keep them engaged the whole way through. It's pretty much guaranteed. So don't wait.

6. Ask Open-Ended Questions

Just because you're the one giving a sales presentation doesn't mean you have to talk the entire time. By asking your prospects questions, you'll better understand their needs. You can then personalize your approach to keep them engaged.

Just remember to ask open-ended questions , i.e., questions that your prospects can't answer with a simple yes or no. Here are a few you can use:

• Can you walk me through how your team handles [problem]?
• Have you found any workarounds for when [issue] happens?
• What would your ideal solution to this problem look like?
• How would you expect a solution to this problem to affect your team?

7. Build Context Around Your Biggest Selling Points and Value Differentiators

Which statement is more powerful:

" We help sales teams be more productive ," or " We help sales teams cut back on data entry tasks, so they can boost productivity and spend more time closing deals ." 

The second one, right? The reason is that the second statement builds context. Being more productive is great. Being more productive, while minimizing data entry tasks (which all sales reps hate) and closing more deals is a game changer.

Don't just tell your prospects what your products and/or services can do in your sales pitch decks. Tell them how these things are done and why they matter. 

8. Never Talk Price Before Value

This is one of the golden rules of sales—with good reason.

If you dive into the price of your products before you discuss the value they create, you turn them into commodities. People don't spend top dollar on commodities.

But what if prospects push for pricing information at the beginning of your sales presentation? Simple: push back. If they push harder, turn the question around and ask them something like, "Before we talk about the price, let me ask you: How much will it cost your company if you don’t get these issues solved by next quarter?”

Your sales decks will be more effective when value is established before price. Always.

9. Spend Less Than 10 Minutes Presenting

Have you ever watched an Apple product launch event? Every presenter speaks for less than 10 minutes. Why? Because audiences get bored with longer presentations.

The same goes for your sales pitch decks. If they take 20, 30, or (God forbid!) 60 minutes to get through, most of your prospects will check out before the end.

The goal of your sales deck should be to connect with potential customers; not to explain your products in excruciating detail. Ain't nobody got time for that.

Build Your Best Sales Pitch Deck

Giving a sales presentation may get your heart pumping. But when you have the best sales deck at your disposal—one that’s high-powered and follows a proven formula—you’ll be well-equipped to knock your presentation out of the park. 

Throughout this guide, we’ve given you clear examples and free templates to learn from and imitate. That way you can build your own sales deck and crush the competition.

But we aren't done yet! Want more slide deck tips and expert sales advice? Check out our article on undeniably good sales pitch examples to close deals fast .

And, as always, we can offer you our assistance when it comes to baller CRM software, too. Our solution is used by tons of high-growth companies because it works . End of story. You already have to create amazing sales pitch decks. Don't complicate the sales process even more by using lame-duck tools. Try Close instead, free for 14 days .

Close is loved by inside sales teams.

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20 Best Sales Deck Examples To Revamp Your Sales Strategy!

Looking for sales deck examples? Your search ends here, with our top picks for some of the best sales deck examples. Read on…

A sales deck is an essential aspect of the sales process . It is the tipping point that decides whether or not you are going to convert your prospects into customers. Thus, taking the time to create a great sales deck is time well spent.

What is a Sales Deck? (Definition)

A sales deck is defined as a presentation, in slide format, that you can present or pitch to clients. Sales decks help prospects feel connected to your company, understand your product/services, get ‘wowed’ by your results,  and ultimately end with a call to action. Remember your ABCs of sales…always be closing!

Bottom line, your pitch deck should give your prospects the big picture , in a concise manner .

If you’re in need of a sales deck makeover , these sales decks will inspire you to revamp your messaging and imagery to help you captivate your prospective clients and close more deals . Without further ado let’s dive in!

List of Best Sales Deck Examples:

We have curated a list of 20 of the best sales deck examples from companies all over the world. They will inspire you to make meaningful improvements and highlight your company , product / services, and value in captivating ways.

1. Zuora’s Sales Deck Example: Visuals Help Sell Your Story

One of our favorite sales decks comes from Zuora, an enterprise software company that provides accounting software tailor-made for subscription-based services. Zuora offers three significant features, commerce, billing, and finance.

The sales deck is comprised of main images with minimal text that contain thought-provoking statements, facts, stats, etc. The image-rich backgrounds help to personalize and differentiate their brand from their competitors.

The modern and exciting imagery plays perfectly to Zuora’s pitch deck message of how important it is to adapt to the changing times and those who haven’t adapted failed. Zuora’s pitch deck positions itself perfectly to be the solution to their prospective clients. Spot on!

Read more:  Pitch Deck: What is it & How to Create an Impressive One?

2. SalesForce Sales Deck  Example: Simplify the Complex

Salesforce, if you are not aware, is the company behind the world’s #1 CRM solution, Sales Cloud. Salesforce’s cloud-based applications have completely transformed the way enterprises communicate with customers.

With major fortune 500 companies as their customers , Salesforce’s marketing cloud sales deck focuses on the high-level benefits of a complex product.

This sales deck is perfect if you need to simplify your sales and help your prospect walk down the sales journey.

You’ll notice that complex processes are turned into visual diagrams and flowcharts, along with images and text overlay slides that make it easier to comprehend. It’s definitely worth checking out!

3. Uber for Business Sales Deck Example: 3 Point Rule

Global taxi-hailing service Uber has a professional-looking sales deck with big, bolder images and underlying text. Uber starts with its features and goes on to discuss frequently asked questions about safety, policy control, and management in its sales deck.

Most of the slides have been created to focus on a central image and the main text. For some of the more complex slides, you will see no more than three bullet points or three boxes filled with information. By compartmentalizing detailed content, it helps audiences follow the message.

Ending sales decks and presentations with customer quotes is a powerful way to leave a lasting impression. You help them visualize how your product/service can help them too!

Read more:  How To Create A Sales Process Document The Right Way!

4. Reddit Ad Sales Deck Example: Show Off Your Brand Identity

One of the largest social networking sites, Reddit, starts its sales deck with an image of a cat riding a unicorn.  By sharing something visually unexpected, you likely leave your audience with a lasting impact.

Throughout the deck, Reddit focuses on maintaining it’s brand identity. This sales deck example engages the audience and is not afraid to throw in memes and other pop-culture images to get their message across. Of course, this plays right into the community that Reddit has helped create. Reddit tries to stand out from boring sales pitches and aims for the “x” factor.

“Creation. Conversion. Cats.” – summarizes this sales deck!

Another technique Reddit uses is that they draw in their audience right away with impressive data points. It’s easy for your audience to digest nice round figures and helps clients measure how a product/service can potentially help them.

Read more:   Presentation Tools That Enable Better Collaboration!

5. Snapchat Ad Sales Deck Example: Get the Headers Right

Snapchat is the pioneer of the newest form of communication- disappearing photos, videos, and messages. It is certainly a crowd favorite amongst 13-30-year-olds. Snapchat is known for having a relatively complex user interface and initially, they had difficulty in getting marketers and brands excited about promoting via Snapchat.

In 2014, Snapchat created a detailed sales deck  explaining their product’s basics, it features, and examples of how people are using Snapchat to engage with one another.

Although Snapchat created a detailed sales deck filled with fine print and explanations, they broke their sales deck up by major points that their reader couldn’t miss. This technique is really helpful when a user is reading through your sales material and maybe skimming it. The bold highlighted text that screams ‘Our Story’ or ‘What Do I Snap’ helps clients to choose their own adventure. 

It’s important to remember that all of your prospects have different levels of understanding about your product/service and space. By creating sales decks that can help prospects of varying levels of knowledge is important as you work to close your deal!

Read more:  6 Awesome Video Presentation Software and Tips to Follow!

6. Tumblr Ad Sales Deck Example: Less Slides & More Content

Blogging giant Tumblr released a new “web-in-stream” ad product that allows brands to be a part of the ‘greatest content stream’ on the internet. With a short six-slide-long sales deck, Tumblr gets straight to the point of what in-stream ads mean and why brands should care.

By choosing to keep their sales deck brief with only 6 slides, they were able to add more content inside of each slide. However, it’s difficult to use the same technique on a slide deck of 20 slides filled to the brim with information, because you could potentially lose your client’s attention.

If you can get straight to the point, this technique may work for your sale.

Read more:  Sales Pitch: What is it & How to Create a Killer One?

7. WeWork Sales Deck Example: Variety of Visual Charts & Graphs

The pioneers of the co-working space mania, WeWork, provides shared-workspace, communities and services for entrepreneurs, freelancers, startups and small and large businesses. WeWork operates in over 16 countries and is now valued at $20 billion .

WeWork’s sales deck example begins by explaining what they do and how the industry they are serving needs their solution now more than ever. They have heavily relied on charts and flows to get their message across.

It’s important to note that they have taken the time to add images, logos,  highlighted colors and a variety of chart styles to make each slide unique and interesting.

8. ProPad Sales Deck Example: Focus on the Prospect

Propane is a product management software that allows managers to share ideas, review, get feedback and create product roadmaps that keep the team informed and aligned.

This sales deck starts off by describing the problem they intend to solve and slowly moves into their value proposition . One technique Pro Pad deploys with their pitch deck are simple slides trickled throughout that have one bold sentence and bullet points on nearly all of their slides focusing on the words you & your .

It’s important for prospects to understand and subtly visualize how your product/services can help them. By speaking directly to their prospects, they help answer the what, why & how questions audiences have as features are presented to them.

9. Office 365 Sales Deck Example: Use Color for Impact

Office 365 is Microsoft’s subscription-based productivity suite that offers apps like Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access.

Office 365’s sales deck follows the color scheme of all their productivity apps to maintain synergy. They have images of professionals working in the background to promote productivity and collaboration, and on each screen, they highlight important text behind a bright, vivid block of color.

Color is a great way to grab the attention of your audience and get their eyes to move around a page and focus on what’s important.

10. Crew Sales Deck Example: Keep it Minimal 

The crew is an online marketplace for hiring freelancers, graphic designers, illustrators and software developers. Crew’s freelancers have completed work for companies like Dropbox, Eventbrite, Medium, and Tinder.

Crew’s sales deck is a perfect example of what a minimal deck looks like. As you go through this deck, you’ll see that it mainly comprises of single images, graphs & sentences entered in the middle.

This technique conveys your message succinctly on each slide. These types of sales decks are great when you are presenting so your audience doesn’t get distracted by the presentation behind you.

11. LeadCrunch Sales Deck Example: Play with Text Hierarchy

LeadCrunch uses artificial intelligence to mine quality, top of the sales funnel leads for B2B businesses.

LeadCrunch sales deck plays with font styles and sizes to create hierarchies on each page. They are subtly telling their audience what words/phrases to read first and which ones are the most important.

They have done a great job of making sure that each slide feels different with colored backgrounds, charts, and fonts. Although the deck is 20 slides deep, it goes fast because they have done such a great job with their visuals to help get their message across.

12. Mattermark Sales Deck Example: Define the Problem You Solve

Mattermark is essentially Google search for B2B businesses. Mattermark allows users to search for companies, employees, and investors in order to create an actionable list of leads. Mattermark’s sales/pitch deck does a great job of showing the problem they solve and their solution.

Whether you are selling to investors or prospects, it’s important that they understand the problem you are solving and how your solution is the best one out there.

Remember if you can’t define your problem, unfortunately, no one is going to care about your solution! We all want to buy services/products that help us solve the problem we have.

13. Relink Sales Deck Example: Play with Backgrounds

Relink is a technology startup that makes use of artificial intelligence and data science to connect applicants to jobs and jobs to applicants. Relink’s sales deck really makes it a point to stress the problems in current recruitment processes and how Relink’s technology can be used to be future-ready .

Relink’s sales deck example has done a great job playing with background images to draw in audience interest and create visual appeal. It’s important to note that your slide deck backgrounds should never take away from your central message.

You can see from Relink’s sales deck example that they play with transparency and color on top of background images to make sure their text is the central focus of each slide.

14. LinkedIn Sales Deck Example: Long Decks Can Be Interesting Too

Everybody’s favorite professional social network, LinkedIn was founded in 2002. It is a social networking website/app that allows individuals to connect with other professionals in their industry. Just like their site, LinkedIn sales deck is as professional as it can be.

LinkedIn’s sales deck  checks all the boxes of a great sales deck filled with information, visuals, and graphs. One important thing that stands out, is its sheer length. Depending on your product/service or sale, there are times when you need a longer pitch deck.

It’s important that you capture your audience’s attention all the way through from the beginning to the end. LinkedIn created a perfect combination of a captivating, interesting and informational sales deck.

15. Buzzfeed Sales Deck Example: Straight to the Point

Buzzfeed is an internet media company that delivers entertainment, celebrity and trendy news to millions of people across the internet. Buzzfeed’s sales/pitch deck oozes confidence.

Starting their sales deck with the “where we are” section shows how much pride Buzzfeed has as they walk their audience on a journey of where they are headed.

Buzzfeed keeps their deck to the point. It’s difficult for the audience to be confused as they go from slide to slide. Sometimes less is more!

 16. YouTube Sales Deck Example: Sometimes What You Do is More Important than How it Looks

With over a billion users, almost one-third of all internet users are on YouTube. On mobile devices alone, YouTube reaches more 18-34, and 18-49 year-olds than any cable network in the U.S. YouTube has come a long way after being acquired by Google for $1.6 billion in 2006.

Their sales/pitch deck shows the early stages of YouTube and how it was meant for bigger things.  YouTube knew they wanted to be the “primary outlet for user-generated videos” and succeeded in getting the message across to the investors and the public in general.

What is fascinating about this deck is the focus on the large font, with no visuals. There are times when your idea, product & service are so great that your audience might not mind a simplistic message via plain text on slides.

17. Moz SEO Sales Deck Example: Tie It Together with a Call to Action

Started way back in 2004 as an SEO company, Moz has grown to become a pioneer in content and inbound marketing. With a plethora of experience in getting visibility across the internet, Moz is an SEO and content marketing powerhouse.

It works perfectly for both beginners and advanced users, from keyword research tools, an SEO keyword generator, to link analysis to help companies improve their link quality.

Moz SEO’s analytics experience comes handy on their sales deck, which is full of rich data, key insights, and market trends. Graphs, charts, and tables- you name it, Moz’s sales deck got it all! This visually pleasing sales/pitch deck helped them raise over $18 million.

As you create your pitch deck, keep in mind what you ask. There’s a reason you created your sales deck. Make it clear to your audience that they need to act as you make your case. Check out the last slide of this sales deck and how they delivered their call to action.

18. Foursquare Sales Deck Example: Add Details for Self Service

Foursquare is a local discovery platform to find the best places to visit in your area. Foursquare’s sales deck does a phenomenal job of explaining the product, its features and incorporating social-proof to quickly gain credibility amongst investors.

There are times when you want your sales deck to be read thoroughly and fully understood by your audience. This is a great example of how to add details to your slides to make your sales/pitch deck ‘self-service.’

19. Buffer Sales Deck Example: KISS – Keep it Simple ‘Silly’

Buffer is a well-known social media management tool that allows you to manage multiple social media profiles from a single dashboard. Buffer is an easy way to schedule posts, track the performance of your content, and manage all your accounts in one place.

Below is the sales/pitch deck they used to raise half a million dollars from angel investors. Buffer’s sales deck is fast-paced, starting with the impact of social media on the internet. Buffer then goes on to discuss their milestones and how they plan to continue growing their product.

20. AppsFlyer Sales Deck: Why speak when you can show!

AppsFlyer’s sales deck is a classic example of “images trump written text” as their entire sales deck is filled with images, graphs, charts, and tables . Analytics can be a tough topic to explain and you don’t want to bore your clients with lengthy text-filled slides describing how the product works.

AppsFlyer does an amazing job by making use of pie charts, flow charts, and lots and lots of data to make a case and explain how AppsFlyer is the go-to mobile analytics platform. Take a look…

So there you have it. Our picks for the top 20 best sales deck examples of all time.

These sales deck examples will surely inspire you and get the creative ball rolling. Now go raise some money, impress some clients, and convert those prospects into customers!

Did we miss any sales deck examples that you think should have made the list? Which ones are your favorite? Do let us know in the comment section below!

Further reads: 

• 12 Sales KPIs Your Sales Department Should Measure!
• Sales Sheet: What is it & How to Create it? (Steps Included)
• 9 Sales Collateral Examples You Should be Using in 2022
• Sales Contract: How to Create one for Your Business? (Steps Included)
• Sales Tracker: What is it & How to Create One? (Template Included)
• Sales Proposal: What is it & How to Create a Perfect One?
• Sales Playbook: What is it & How To Create? (Template Included)

15 Digital Marketing Tools To Help Every Marketer in 2024!

How to Write an Impressive Business One Pager? (Template Included)

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How to start a good sales conversation and build trust, report writing format you must follow, the best authoring tools you must explore, 7 presentation tools to create awesome slideshows, how to embed social media posts into your documents, 9 brainstorming tools you should use in 2023.

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21 Incredible Sales Deck Examples Guaranteed to Get Buy-In

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Things are getting serious.

Your sales deck should provide a background to your presentation, but what goes in a great sales deck?

The goal of a sales deck is to " visually and textually present your sales narrative to your ideal customer in a way that convinces them to buy your solution." - Peter Kazanjy

Just like we did with our giant list of  sales email templates , we've collected 21 sales deck examples to help you create your own winning deck.

Jump to a deck:

Sales Deck Examples

Zenefits sales deck.

This sales deck from Zenefits is simple yet informative. It can be modified for any industry as the design elements in this template are basic but it has consistency in its style, typography, and colors.

Zuora Sales Deck

To make a clear distinction between its brand and its competitors, Zoura’s deck uses image-rich backgrounds and contains minimal texts. Zoura's sales deck contains a presentation that communicates its value, vision, and story.

Facebook for Business Sales Deck

Facebook’s sales deck is persuasive because it appeals to multiple audiences by providing different strategies based on business objectives.

Uber for Business Sales Deck

In crafting its sales pitch, Uber has a remarkable concept that is catchy and somehow connected to what's happening worldwide. It depicts the growth model of Uber, the digital revolution, and the system that solves the taxi industry's current problems.

Reddit Ad Sales Deck

Reddit stepped up and built a sales deck that was engaging. It contains custom memes and images that make you laugh. But in advertising and marketing, it demonstrates that it can be a solid contender standing alongside advertising giants like Google and Facebook.

Immediately Sales Deck

A sophisticated and professional-looking deck from Immediately. It illustrates a concise and clear message. It also displays mobile-based sales solutions for companies.

Grindr Sales Deck

Grindr is an LGBTQ social networking and online dating app. It has an innovative, sharp, and modern style theme, including mini infographics and short text as well which is readable and organized.

Snapchat Ad Sales Deck 2015

Similar to its 2014 counterpart, Snapchat’s 2015 sales deck gets right to the point. It doesn’t waste space with boring or fluffy intros, and instead kicks things off strong with “Snapchat is the best way to reach 13-34-year-olds”.

Snapchat Ad Sales Deck 2014

Snapchat’s 2014 sales deck does a great job at getting right to the point about its key differentiator and core product functionality. This sets the tone for the rest of the presentation which is built around these core features.

Tumblr Ad Sales Deck

This deck from Tumblr does a good job of visually showing their new business product, and not just letting the text do all of the selling. On that note, we would have liked to see more concise and easy to remember sentences.

ProdPad Sales Deck

ProdPad’s sales deck was easy to grasp. It directly addresses the problem of its target market with simple visualizations of its solutions using large, bold fonts and fun photos.

LeadCrunch Sales Deck

This sales deck concentrated on the launch of LeadCrunch’s new product. With larger fonts - numbers are emphasized and icons are used for visual appeal. The presentation is seamless through a clear color scheme.

Adgibbon Sales Deck

Adgibbon’s superb business presentation visually illustrates its product and keeps each slide lively and engaging.

Relink Sales Deck

This sales pitch deck emphasizes the pain points of its potential customers that use AI and data science to connect candidates to jobs and vice versa. Relink outlines how these technological advances can affect HR.

Bounce Exchange Sales Deck

Bounce Exchange’s deck tackles all of its potential customers' specific needs by highlighting their product features that summarize its data visualization, analysis, and design.

Salesforce Marketing Cloud Sales Deck

The business presentation dives into individual product lines and customers’ success stories which are valuable marketing assets. It is visually appealing and easy to understand.

Appsflyer Sales Deck

This customer-centric sales deck has a simple and minimalistic style yet compelling, on point, and graphically interesting. It explains more of its product’s capabilities and its customers’ needs.

Splunk Sales Deck

This deck clearly explains the product's advantages and gives a step-by-step walkthrough of how the product performs. It explains succinctly what data it operates on and how it is implemented.

Office365 Sales Deck

With a vivid color scheme and graphics, Office 365's business presentation is top-notch. It also concisely conveys the message and highlights its features and the data was easily interpreted using pictograms.

Contently Sales Deck

Where to from here.

Peter Kazanjy , founder of TalentBin (acquired by Monster) put together a must watch presentation called Sales Decks for Founders. Even if you're not a founder, it's equally as relevant for marketers and salespeople who want to create a winning deck:

Founders for Sales Presentation Deck

Founders for sales presentation video.

The Example TalentBin Sales Deck

How to create a winning sales deck: best practices.

Your sales deck templates should support your presentation. It provides a starting point and context to have a conversation around, not a crux to coast through a generic pitch.

Opt for graphs, charts, images, and white space over text. The more words on the page, the more they're reading the text and not listening to what you're saying.

The meeting is for your prospect, not you. If they'd like to steer the conversation in a new direction then let them do so. Be flexible and adapt to where the interests of your prospects lie.

The less they talk the less chance you have of closing the sale. Even though you're presenting this is still a two-way dialogue, so get them involved in the conversation where you can.

Tailor your presentation based on your prospect's interests. It should feel like it's customized to them. Don't have an overly broad focus - use what you've learned about your prospect and what they care about.

At a minimum, your Sales Deck should include:

• Who you are: keep it brief and relevant
• The "before" or problem section: make them feel the pain
• The "after" or solution section: show them how good life can be
• Why you're the best solution: connect the dots between before, after, and your solution
• Who else you're working with: validate your solution with social-proof
• A call-to-action: bring the conversation to a head (e.g. with pricing, they're going to ask)
• Appendices: objection, "choose your own adventure", and edge-case slides

Creating your own startup sales deck? Read our guide to create and design sales decks that knock your prospects' socks off.

Frequently Asked Questions:

1. How do I make a sales deck?

In creating your own sales deck, follow the traditional sales narrative: identify the audience and their dilemma, encourage them to understand the problem, present your offer as the most realistic alternative, and provide a case study to show that it works.

2. What should be included in a sales deck?

There should be a few key elements of a sales deck: a catchy opening slide (cover image); a story to start your sales pitch . Data is also necessary such as graphs, statistics, charts, quotes, and which are also supported by other facts and information to be presented to the target audience.

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How to create an effective sales plan and present it: components and tips

Any business involves sales, and forecasting and planning are some of the major activities for a sales team. In this article, you will learn what a sales plan is, how to create an effective one, and how to make a sales presentation PowerPoint based on this plan. We will also discuss some sales plan examples.

What’s sales plan, and why do you need it?

A sales plan is a part of an extensive sales planning process. It helps forecast the sales success a business wants to achieve and outlines a plan to help it accomplish its goals.

Here are the reasons why you need an effective sales plan:

• It helps foresee risks.
• It makes it easier to track company goals.
• It helps find any bottlenecks in the process.
• It helps set clear revenue targets to achieve within a specific period.
• It helps improve lead generation efforts.
• It helps unify labor policies and ensure consistency in operations.
• It helps understand the business’s strengths and weaknesses.
• It helps track progress.
• It helps identify sale strategies that match the target market.
• It helps evaluate the sales team’s performance.
• It helps define each salesperson’s role and delegate work.
• It helps lay out tactics to execute the sales team’s strategies.

Sales plan structure

A sales plan outline will help you present critical metrics, KPIs, processes, tools, objectives, and strategies necessary to hit your sales goals.

If it is your first time creating a sales plan, below are the sections that must be included:

1. Your target revenue

In a sales plan, you can set a revenue-based goal, such as a target of $10,000 in 5 new deals in one month or $150 million in annual recurring revenue. You will need to keep that revenue target achievable.

Here are a few tips for setting your target revenue:

• Determine a reasonable sales goal according to prior sales results and your ability to reach a new market.
• Calculate the anticipated expenses for a specific period.
• Use projected sales forecasts based on estimates or industry standards.

2. Your ideal customer profile and buyer personas

To establish the target market or ideal customer, you must create a series of unique customer profiles that include geographics, demographics, job positions, behavior, and interests. From there, you can clearly define buyer personas and develop more targeted marketing and advertising strategies.

3. Your sales team

A sales team plays a vital role in implementing any sales plan. You must clearly delegate roles and responsibilities to the sales managers, customer service representatives, account executives, sales development representatives, and other sales professionals.

What’s more, there should be smooth communications and a handoff process. You can even consider using a Customer Relations Management (CRM) system to bring visibility and transparency to the sales process for all team members.

4. Your resources

Is your team small? Then, it would help if you determine how to expand the team to meet the sales targets and state how many resources are necessary within a specific period in your business plan.

You may also utilize specialized sales software for effective sales operation management. One such tool is snov.io , which helps scale a small business while engaging better quality leads with the product or service.

5. Safety of communications

Effective communication is essential in a sales team as it keeps each member productive, engaged, and informed. It also performs the following functions:

• Provides analytics needed to measure engagement with sales goals and benchmarks.
• Encourages marketing and sales teams to collaborate on projects.

That’s where you need to ensure the security of your communications and take advantage of dialpad.com, a workspace dedicated to team and customer communications. It is designed for global teams, where they can safely and efficiently communicate through voice, video, and AI contact centers.

6. Your position on the market

Position on the market is about competition, market trends, risks, and predictions. It outlines what your company must do to market your products and services to your target customers.

If you know how to position your business on the market, you will have a big picture of how you can establish the identity or image of your brand. It also allows you to achieve superior margins for the product or brand relative to competitors.

7. Your prospecting strategy

Prospecting strategy involves how you will generate quality leads and what inbound and outbound methods your sales team will use. Your goal here is to create interest and convert it into a sales meeting.

Below are easy ways to start your prospecting strategy:

• Build a list that includes who your sales team wants to generate meetings with.
• Research your prospects to ensure your new leads are a good fit.
• Craft your offer to drive value.
• Create a prospecting campaign to generate appointments with potential buyers and include a solid value-based offering.

8. Your pricing strategy

Your sales plan’s pricing strategy is about determining how you plan to change the price of your product and within what period. It will help you choose prices that maximize your shareholder value while considering the market and consumer demand.

Pricing strategy accounts for many business factors, such as product attributes, brand positioning, target audience, marketing and revenue goals. It is influenced by external factors, such as economic and market trends, competitor pricing, and consumer demand.

When creating a pricing strategy, consider the following:

• Pricing potential evaluation
• Buyer personas
• Historical data
• Your business goals vs. value
• Competitor pricing

9. Your goals, objectives & DRIs

Goals often include one to three- or five-year projections. Your goals must reflect recurring or existing customers’ expected sales and revenue. Then, you will need to have sales objectives that prioritize the activities your sales team needs to engage in.

Assigning Directly Responsible Individuals (DRIs) also helps make a successful strategic sales plan. These individuals are typically responsible for making sure particular tasks are well-executed.

10. Your action plan

Part of creating an effective sales plan is defining your action plan. It deals with summarizing your plan to achieve each specific objective. For instance, if your sales goal is to increase your referrals by 20%, your actions would be:

Holding referral technique workshops Running a contest to boost referral sales Increasing referral sales commissions by 5%

11. Your budget

In this section, you must outline all costs you believe will be required to achieve your sales targets. Some expenses include hiring, printing, travel, training, sales tools, commissions, salaries, etc. These expenses are meant to be estimates, but due diligence and research should be done to prevent financial errors.

Sales plan examples

When it comes to creating a sales plan, there is no unified sales plan template. Each sales plan differs based on the company’s purpose. While you can encounter different sales plans, here are the common ones:

1. 30-60-90-day sales plan

A 30-60-90-day sales plan is milestone-based. This means it specifies a short-term goal you must achieve within 30, 60, or 90 days. This type of sales plan is suitable for new sales managers, helping them establish tactical and strategic activities according to this plan.

2. Territory sales plan

A territory sales plan features tactics dedicated to the sales team in different territories. You will need to consider a specific area’s market dynamics and working environment.

With a territory sales plan, you can:

• Target specific customers, opportunities, regions, and industries.
• Align the sales team with the prospects.
• Set realistic goals, optimize the strategies, and track progress.
• Spend more time selling.

When creating this sales plan, you have to:

• Define larger sales goals.
• Define the target market.
• Assess account quality and prospects.
• Map out the sales representatives’ strengths and weaknesses.
• Assign leads. Polish your plan.

3. Sales plan for specific sales

When it comes to this sales plan type, you must familiarize yourself with different sales domains, such as sales training plans or compensation, as well as:

• State the company’s mission
• Set objectives and timeframe
• Define the sales team
• Define the target market
• Evaluate the resources
• Create a comparative analysis of your offerings
• Set the sales budget
• Define the marketing strategy
• Work out the strategy
• Define the action plan

4. Monthly sales plan

If you prefer a traditional sales plan, you can opt for a monthly sales plan. It features tactics and revenue goals, which have to be accomplished within a month.

5. Sales tactics plan

A sales tactics plan includes execution strategies. It also involves detailed daily or weekly plans, including prescribed call sequences, meeting appointments, and email follow-up frequency.

Tips on how to create a sales plan

Are you looking for effective recommendations on how to make sales plan for your company? Then, check out the following:

Tip #1: Back up your plan with research and statistics

It is advisable to always back up your sales plan with research and statistics. This will help you define the sales team’s tasks needed to better meet your sales goals. These tasks should primarily stem from statistics and research.

Tip #2: Use SWOT analysis to analyze your capacities

From a sales perspective, SWOT (strengths, weaknesses, opportunities, and threats) analysis will help assess your company’s position in the market. It will also allow you to gain insights into leveraging your selling points, acquiring market shares, and comparing your business’ position with that of your competitors.

To make this easier, you can use a visualizing tool to document the results of your SWOT analysis. You can choose from flow-chart tools, spreadsheet apps with SWOT analysis templates, mind mapping software, SWOT analysis generators, or online presentation or graphic design tools.

Tip #3: Split your sales plan into specific tactical plans

You can use specific tactical plans to achieve your sales goals. The details depend on different variables, such as resources and time. You can make a plan for individual areas of sales, such as SDRs, sales enablement, sales operations, and customer success.

As you create a tactical plan, you have to consider the following key elements:

• Company mission
• Key performance indicators
• Flexibility
• Action items
• Responsible parties

These key elements will help you identify the plan’s success in many ways, including the likelihood of accomplishing it.

Tip #4: Use previous performance data

You can use previous performance data to build incentive, territory, quota, and sales capacity plans. Using this data as your crucial decision-making tool, your sales team can have a basis for making informed decisions and forecasting performance more efficiently and accurately. In return, your sales plan will likely help achieve efficiency, higher performance, and bottom-line growth.

Tip #5: Outline the tracking methods you’ll use

By outlining tracking methods, you can set process workflows, allowing your sales representatives to determine where each prospect stands and which steps they need to take next.

You can also track the following:

• Sale cycle length.
• Number of closed deals.
• Conversion rate.
• Average contract value.
• Pipeline value by quarter, by month, and by individual and team.
• The number of unclosed deals after reaching a specific stage.

Now that you know the peculiarities and components of a sales plan, let’s find out how to make a sales plan presentation, what to include in it, and discover the top 14 sales presentation tips from vetted professionals.

What is a sales deck, and how to best present one?

A sales deck is a set of slides you can use to guide your audience through your sales strategy presentation.

Slide presentations can help your target audience grasp crucial information, pricing, and product characteristics your sales representatives can build their story around.

The best sales presentation slides serve as a touchstone for your sales team’s pitches. They allow your sales managers to draw on their personal knowledge to deliver additional information tailored to the prospects and stakeholders they are presenting to.

What are the types of sales presentation?

Sales presentations are classified into three types: standard memorized presentations, formulated sales presentations, and need-satisfaction presentations. Each sales presentation deck type has distinct characteristics that suit different scenarios.

1. Standard memorized presentations

Standard memorized presentations are very detailed and precise and always follow a predefined structure. They ensure no detail is overlooked and enable the sales team to produce a well-rehearsed, flawless presentation, leaving no room for misinterpretations or potential inaccuracies.

2. Formulated sales presentations

Formulated sales presentations offer a balance between rigidity and flexibility. While they follow a structured sales presentation outline, they allow salespeople to adjust their presentation in real time based on the customers’ reactions. Because of this flexibility, the sales presentation is not set in stone but revolves around customer preferences and queries.

3. Need-satisfaction presentations

Need-satisfaction presentations follow a customer-centric approach, allowing the salesperson to focus on satisfying the customer’s individual demands. The emphasis here is on establishing a dialogue rather than presenting a monologue, encouraging the customer to actively engage in the process.

What are the features of a sales presentation?

The content of your sales presentation PowerPoint must be written carefully and portray the story behind the specific product or service. As time is of the essence in sales, ensure your presentation is no more than 10 minutes and the overall meeting time does not exceed one hour.

When you invite people to come to your sales presentation, make sure they are decision-makers and are related to the things you are selling. Also, try not to lose the prospect’s attention by choosing the wrong points. Your sales presentation doesn’t have to concentrate too much on your service or product. Instead, show the audience how your service or product will change their lives in a good way.

Sales presentation structure

Here’s how to build a sales presentation that catches your audience’s attention and delivers your product’s value proposition in the best way possible:

• Introduce the pain points of your prospects.
• Describe the impact of the problem your prospects are facing.
• Explain why change is urgently necessary and what they stand to lose by not acting.
• Present the solution: a clear path toward the prospect’s goals.
• Provide evidence, address reservations, and FAQs.

To create personalized sales decks quickly, you can use a sales presentation template with the most recent FAQs and case studies. This will allow you to easily copy a deck and create a customized sales presentation for each new prospect in a matter of minutes.

What to include in a sales deck?

Good sales decks have a few key elements, such as:

• Introduction. Say a few words about your company, mentioning your activities and mission. Make sure you grab the audience’s attention with a memorable opening slide or cover image.
• Definition of the problem. Identify the main issues that your company is trying to solve. Provide your audience with some data. Metrics can come from third-party sources or your own sales dashboard.
• Social proof. For instance, you might add quotes and success stories from customers to support your sales presentation. However, you must not repeat the things you say.
• Customized content. Customize your sales presentation for every single prospect so as to build a bridge between your services or product and your audience. In other words, make sure it is personalized.
• Next steps. Include a clear and brief call to action. Offer a few next steps for your potential prospects.
• Visuals. Graphs, charts, and other design elements are all effective techniques to illustrate your point. However, make sure they are simple. Do not overwhelm your sales presentation with too much data; use more visuals instead.

Lastly, make sure that the font (and font size) used in your sales presentation design is legible to everyone in the room.

Other points to consider

1. the product.

Demonstrate how your service or product operates in action. Create a perfect environment to showcase how the product works, if it is physical. Utilize technology if it is a digital product. For instance, you might ask your prospects to download the app. In some cases, you might use video as a demo.

2. Handouts

Hand out some materials to your audience. For instance, it might be a QR code or contact data. The information must be clear and to the point. Distribute the handouts once the sales presentation is over.

3. Practice and teamwork

Double-check your sales presentation with a few salespersons. Practice a lot before the actual presentation. Come earlier to make sure everything works well. Also, decide who will say some information during the presentation and who will do certain things to help you.

Expert tips: How to create your sales presentation?

Tip #1: sync.

Your main points must be synchronized with your sales deck. When you present statistics, you should speak slowly. Emphasize your tone of voice when you are talking about pain points. Express relief when you showcase how your company wants to tackle specific issues. Make sure all the questions you ask your audience have straightforward answers or are rhetorical.

Tip #2: Involve storytelling

People like exciting stories related to their daily lives and problems. They will listen to your sales presentation even more attentively if you tell a story that solves their everyday problems.

Tip #3: Avoid using technical slang

In your sales presentation, use general terms that are clear to every audience member. Do not use slang words. Most people in the room might not have a clue about your offering, so the simpler the lexicon is, the better the result.

Tip #4: Emphasize the value of your product or service

Try to demonstrate how your product or service differs from your competitors. Tell about the main differences slowly. Mention how your product or service will make other people’s lives more comfortable. In other words, emphasize their value.

Tip #5: Practice body language

Your body language must be confident during the presentation. Improve your body language by maintaining eye contact and standing straight. It will prove to people that you are interested in communicating with them.

Tip #6: Be funny

Use your sense of humor. For instance, you might play jokes, but you would better not force them. Keep in contact with your prospects by telling funny stories. Make sure everyone in the room is comfortable and relaxed.

Tip #7: Emphasize your expertise

Do not talk too much about your company. You should focus your sales presentation on the field of your expertise instead. For instance, you might demonstrate a slide with logos of the companies that have already invested money in your brand.

Tip #8: Focus on benefits

Emphasize the strong points and tell how your product or service will improve your prospects’ lives. Do not focus too much on the pain points. Make sure your presentation is personal and describe all the benefits they will get. You might also mention the names of people in the room to make them feel valued.

Tip #9: Include research

Add internal and external types of research to your sales presentation. Use statistics or graphs and cut the information into brief pieces for your company to get more authority. Add relevant numbers and examples to demonstrate how you helped previous clients.

Tip #10: Showcase the return on their investment

Tell how your company will master productivity, multiply market share, make more money, eliminate costs, and boost sales. In other words, you should show the results of investments both long- and short-term.

Tip #11: Rehearse

Rehearsing before a presentation will help boost your confidence and smooth “rough spots.” You will also get to know the approximate amount of time needed to deliver your presentation.

Tip #12: Talk directly to your audience

Do not speak just to your slides. Utilize slides to emphasize the things you say. If you fail to do so, your presentation will most likely sound boring. Try to engage every member of the audience. Express yourself by using your hands. For instance, you might ask them to raise their hands if they agree to some of the points.

Tip #13: Add a clear call to action

Make sure your last slide includes a call to action. Add your contact data, but do not go deeply into detail. Know when it is the right time to stop.

Tip #14: Answer the audience’s questions

Your prospects will ask questions, and you have to be prepared to stop the presentation and answer their questions as they appear. Your audience must be sure that you take them seriously. At the end of your presentation, you can also offer a product’s trial, discount, or other incentive to motivate the audience or create a sense of urgency. The main goal here is to make the audience involved.

Lastly, follow sales presentation best practices to ensure a polished and persuasive delivery. This includes maintaining a clear and concise narrative, addressing potential objections proactively, and incorporating compelling storytelling techniques. Utilize engaging visuals to enhance your message and capture the audience’s attention. Practice your delivery to ensure a confident and natural presentation style and encourage audience interaction through discussions.

By adhering to these best practices, you can create a sales presentation that not only increases the likelihood of successful outcomes but also fosters positive connections with potential clients or stakeholders.

Still wondering how to create a sales deck?

Don’t worry—our presentation design service has got you covered! With profound expertise in designing compelling presentations in different software and thousands of satisfied customers from across the globe, it will be a no-brainer for our dedicated team to transform your ideas into a visually stunning, impactful sales presentation. Take the first step towards a winning presentation by reaching out to us today.

Your success story begins with professionally crafted pitch deck slides —let SlidePeak help you make it a reality!

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

Private: In-depth guide: launch your project on Product Hunt

Introduce a new product idea in a presentation

• Design Tips

A complete guide to perfect pitch deck design: structure, tips & examples

• Sales Career
• Sales Process
• Sales Software
• Sales Management
• Sales Report
• Account Management

8 Best Free Sales Deck Templates With Real Examples

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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Sales decks are slideshows that salespeople use to present their product or service. Because decks are used in a variety of sales situations, it can be helpful to start with a template and personalize it to fit your needs rather than building one from scratch. To help you create the best sales deck, we’ve compiled some of the top sales deck templates from around the web, including our own. Also included are great examples from reputable companies to use as inspiration.

Here are the eight free sales deck templates you can access:

• Generic Sales Deck Template:  Standard sales deck that can be tailored to virtually any situation.  Read more below .
• Creative Agency Sales Deck Template:  Sales deck for organizations such as marketing agencies pitching their services.  Read more below .
• Sales Deck Template to Book New Meetings:  Use this sales deck as a prospecting tool for cold leads.  Read more below .
• B2B Sales Deck Template for Decision Makers:  Sales deck template that helps you reach the best contact in B2B sales scenarios.  Read more below .
• Sales Deck Template for Live Presentations:  This template is best for presenting live, either in-person or virtually.  Read more below .
• Sales Deck Template for Products: A great deck for companies that want to explain or even demo their product to the viewer. Read more below .
• Sales Deck Template for Beating a Competitor:  Use this template to differentiate yourself from other products or services.  Read more below .
• Sales Deck Template for an Industry Change:  The best template to use while selling during a changing micro- or macro-environment.  Read more below .

For more help creating an effective sales deck for any situation, check out our ultimate guide on how to make a winning  sales deck . Otherwise, keep reading for a full list of the best templates to use as your foundation.

Generic Sales Deck Template

A generic sales deck can be used in almost any situation, from pitching a cold lead to upselling a current client. A generic deck usually follows a problem/solution narrative structure in which the seller presents a problem-ripe world and its costs, a pleasant afterworld where the problem is solved, and then a bridge to get there: the product or service. Every company should build a generic sales deck that can act as your baseline guide, and a template is a great place to start.

Slidebean’s generic sales pitch deck template  adheres to the problem/solution narrative structure so important in a generic sales deck. It presents the problem, teases a better world, and shows the buyer how to get there. The template also uses minimal text and has a clean layout with plenty of space for pictures, graphs, or diagrams, making it great for sales presentations . Below is the deck’s agenda page, which lists each slide in the template. 

Generic Sales Deck Template Examples

As you create your own sales deck from a generic template or from scratch, it can be both informative and inspiring to see quality generic sales decks in action. Expand the below to see examples of completed decks:

Richter Generic Sales Deck Example

If you want to cherry-pick some ideas and slides from a reputable sales deck while making your own, check out the  Richter sales deck . It includes all the main points a generic sales deck should cover, including the common problem the business solves, how they solve it, the benefits clients receive, and plenty of social proof. Because this sales deck is rich in text, it could serve best as a generic sales deck that's sent out to leads who want to learn about the offer on their own time.

Richter generic sales deck example

Contently Generic Sales Deck Example

The  Contently sales deck explains how important storytelling is in business and what the lead needs to create good stories. It then presents Contently as the way to accomplish this in a single platform that includes publishing technology and a talent network, showing images from the platform to help the viewer picture it. It ends with case studies, benefits, and packages to decide between, encouraging the viewer to take action.

Contently generic sales deck example

Sales Deck Template for Creative Agencies

Creative agencies such as marketing or ad agencies need a sales deck that convinces prospects not only of the value of their services but also of the creativity of their team. Your deck should present your value proposition while also helping the buyer get to know your team through headshots and descriptions of their talents and experiences. The design should be aesthetically pleasing, more so than in other industries.

Venngage’s client marketing pitch deck template  helps creative agencies show off their creative side by offering a vibrant color scheme and plenty of room for images. The template can be edited into an informational piece of content you send to your potential buyers or into a backdrop for your presentations. You can customize the background, icons, header, pictures, and layout.

Sales Deck Template Examples for Creative Agencies

Open the examples below to see two clear, appealing sales decks from creative agencies:

IMPRiNT Creative Sales Deck Example

Creative agencies can learn a lot from the  IMPRiNT sales deck , which is perfect to use in situations when you need to email a sales deck to decision makers who might have been absent from a presentation. The sales deck explains at a high level what the agency accomplishes for its customers. And its “who we are” slide includes personality-rich pictures of its team. This helps buyers get a feel for the employees who will be helping them.

IMPRiNT creative agency sales deck example

Vulpine Creative Sales Deck Example

The  Vulpine sales deck is a visually appealing deck with in-depth information about the agency’s process, services, and pricing that gives a prospect a good sense of who they’ll be working with if they decide to buy. The deck also includes photos of the team members, adding a nice personal touch that humanizes the business and makes them more likable to their prospects.

Vulpine creative agency sales deck example

Sales Deck Template to Book Meetings With Cold Leads

To book a sales meeting, you might use your sales deck as a prospecting tool, sending it out to cold leads in a cold email . In this case, your deck needs to grab the lead’s attention and influence them to flip through the slides. To do this, begin with a common pain point that's top of mind for the lead. Because you'll likely send this sales deck to many cold leads, you don't always have to personalize it — just make sure the it hones in on a problem that’s highly relevant to your target buyer .

Our own prospecting sales deck template  will help you create a sales deck that you can email to cold leads to book meetings. The deck is meant to grab their attention early and give leads a basic understanding of the pain points you solve and the benefits you provide. The sales deck template is also only eight short slides; this brevity increases the odds a cold lead reads the whole thing and makes it to your CTA page, where you ask for a meeting.

Example Deck Templates to Book Meetings With Cold Leads

Check out these examples, which appeal to cold leads and give them the initial information they need to decide whether to learn more:

Immediately Cold Lead Sales Deck Example

The  Immediately sales deck does a great job of capturing a lead's attention right off the bat and showing their product’s value. It begins with three slides highlighting three pain points and their consequences, each backed by data. Plus, it includes pictures of real people experiencing the pains, which engages the reader’s empathy. With the help of pictures, it then succinctly illustrates how their tool solves those pains. A sales deck like this can land you more initial meetings.

Immediately prospecting sales deck example

ProdPad Cold Lead Sales Deck Example

The  ProdPad sales deck  gets right into the heart of the problem it solves — spreadsheets are wasting project managers’ precious time. Slides 2–6 of the deck list grievances with spreadsheets and their associated costs, going as far as to call them the place where good ideas go to die. Even though the deck is a bit long for a prospecting email, it’s bound to catch the attention and interest of any project manager who’s using spreadsheets.

ProdPad prospecting sales deck example

Sales Deck Template for B2B Decision Makers

If you’re in B2B sales, you’ll run into situations where there are decision makers in the buying process with whom you have never spoken. Sometimes the person you’ve been selling to (aka, the champion) has to sell your solution internally. Instead of letting them go in empty-handed, give them a sales deck that they can share with the other B2B decision makers. The deck should be rich in information that helps the decision makers see your solution’s value.

Because this situation usually occurs later in the sales cycle when you have a solid understanding of the prospect’s needs and interests, it’s best to personalize this deck to each prospect’s situation. So, there’s no perfect sales deck template we can offer that will work for every case. If you need a theme to get started, we recommend using  Gong’s B2B sales pitch deck template , since it offers a nice layout, is highly customizable, and explains which slides to include or leave out and why.

Sales Deck Template Examples for B2B Decision Makers

Expand the below for two examples of decks that would be effective when sent to decision makers:

Microsoft Office 365 B2B Sales Deck Example

The  Microsoft Office 365 sales deck is a good example of a sales deck you would send to B2B decision makers. It's rich in information about the product’s functionality and benefits to the company. But, instead of going in depth on a few key features, it takes the width approach, sharing one-sentence high-level explanations about each feature’s benefit. It also uses pictures of the technology in action to make the functionality even clearer to the reader.

Microsoft Office 365 B2B decision maker sales deck example

Salesforce B2B Sales Deck Example

The  Salesforce sales deck  makes their complex tool easy to understand by using flowcharts, diagrams, and most importantly, simple language free of technical jargon so even the most technically challenged executives can understand it. It’s mainly educational, and any busy decision maker trying to learn about this software will appreciate the thousand-foot view in this sales deck.

Salesforce B2B decision maker sales deck example

Sales Deck Template for Live Presentations

During sales presentations , use a sales deck that's light on text. Keep each slide to one main idea and use the few words on each slide as talking points to carry the presentation. Use the rest of the space on the slides to include statistics, diagrams, flowcharts, or images. But remember, this is like on-stage scenery at a play — the cardboard trees improve the audience's experience, but far less than the performances of the actors.

We created a free sales deck template that guides you through the process of creating your own deck . It’s only seven slides long and includes pages for your cover text, problem explanation, solution, testimonials, and CTA. It also follows the problem/solution narrative structure: it begins by explaining the relevant problem and its costs, then it highlights the better world the prospect will experience after solving that problem, then it introduces the solution and its benefits.

Sales Deck Template Examples for Live Presentations

Open the section below to read about two example decks that would support the speaker well during a live presentation:

Keptify Live Presentation Sales Deck Example

The  Keptify sales deck  is an example of a deck designed for sales presentations. It's light on text, rich in images and diagrams, and visually engaging and appealing. The sales deck begins by introducing a problem that’s a burden for its prospects: virtual cart abandonment. It then discusses what causes this problem and how Keptify’s solution can prevent it from happening.

Keptify presentation sales deck example

Relink Live Presentation Sales Deck Example

Relink’s sales deck  successfully passes a sales presentation evaluation technique known as the airplane test. If the deck were left at the airport and found by a stranger, the stranger would finish a bit confused and feeling like information was missing. This is a good thing. When presenting, the words on the slides are starting points, almost nonsensical without your elaboration. Use spoken word to give insights that surpass the value of the blurbs on each slide.

Relink presentation sales deck example

Sales Deck Template for Products

If you're selling a product, you could dedicate most of your slides to the product itself. Consider using a template that helps you showcase your product at a high level or even run through an entire or abbreviated product demo . These templates are good to use whether you're giving a live presentation or sending it to an interested lead; the slides can stay the same for the most part, but you can add or remove text or videos depending on whether the lead will review it with you or alone.

Visme's free product sales deck template helps you walk your lead through the problem and its implications, then present your product as the solution. It offers premade slides to explain the product at a high level, which you can expand upon to include more information or a written or video demo. It ends with a CTA prompting the viewer to become a customer, which you can edit with your own CTA according to your sales process and the cost of your product.

Sales Deck Template Examples for Products

Take a look at these two examples of quality sales decks that clearly explain the products and their value to the viewer:

AdGibbon Product Sales Deck Example

AdGibbon's product sales deck starts off by explaining why the lead should choose them, then dives into their tool, a campaign builder, on slide seven. It dedicates several slides to its various features and how to use them, plus images of the types of campaigns the lead can create. It then goes on to explain the analytics and customer service users receive. This example is great for getting the viewer excited about the product and making them believe they can use it well.

AdGibbon product sales deck example

Castle Product Sales Deck Example

The startup company Castle's product deck example helped raise funding from investors for their real estate software. While it's not a typical deck that sellers would use to convince leads to buy their product, it's still a worthy example with important takeaways. It starts with a cover slide listing their USP, then problem and solution slides before simply explaining the product. The deck ends with Castle's progress so far plus more ways to grow, giving the viewer faith in their success.

Castle product sales deck example

Sales Deck Template for Beating a Competitor

At times, you'll go up against competitors also vying for your prospect’s time and attention. In this situation, use a sales deck that highlights your unique selling proposition (USP): the main reason your business is better than the competition. If you know it’s one specific competitor you're going head to head with, use the differentiator that propels you above that specific company. Ask yourself, “Why do customers choose us over them?” and present the answer throughout the deck.

Slidebean's free pitch deck template offers a great customizable foundation for a sales deck that emphasizes your value proposition and helps you win out against the competition. The deck starts with a slide on which you highlight one main idea; in this case, that’s your USP. You can then use the next few slides to defend with stats and data why your claim to fame is true. Then, on the fourth slide, you can respectfully discuss your competitors’ shortcomings.

Sales Deck Template Examples for Beating a Competitor

Expand the below for examples of sales decks that explain why the companies that created it are a better fit for the lead than their competitors:

Snapchat Competition Sales Deck Example

The  Snapchat Ads sales deck  is a perfect example of a sales deck designed to beat its competitors by focusing on its USP, which is its large audience of 13- to 34-year-olds. It presents this impactful declaration on the first slide and then goes on to back its claim up with data and logic. Any of their prospects looking for this specific value proposition would likely pick Snapchat over Facebook or Instagram after seeing this.

Snapchat Ads competition sales deck example

Zenefits Competition Sales Deck Example

The  Zenefits sales deck is short and sweet. By the fifth slide, it’s already focusing on beating the competition with a telling comparison image below, where it highlights the fact that, unlike its competitors in the space, Zenefits leaves you with no administrative work. If you’re in a competitive battle for the sale, it makes sense to create an image like this one that shows why your prospect should choose you.

Zenefits competition sales deck example

Sales Deck Template for Selling During Industry Changes

If your prospects are experiencing a market shift that's changing the way they work, it might be useful to use a sales deck that uses a change/opportunity narrative structure. The sales deck should begin by harping on the shift and explaining how your clients are using your solution to come out on top in this new, unfamiliar environment. Whether it’s a new technology or a market crash that’s shaking up the industry, this type of sales deck can relieve your nervous buyers.

The  Zuora sales deck template  allows you to customize the widely distributed Zuora sales deck, which taught its prospects how to succeed in the new subscription economy. The template spends the first five slides discussing the change and how it’s affecting companies like your prospects’. It then introduces how a few companies are succeeding through the shift. Lastly, it has a slide where you explain to your prospects how your solution can help them do the same.

Sales Deck Template Examples for Industry Changes

Below, we've included three examples (including our own) of decks that work well during industry changes. Click below to see them:

Our Industry Change Sales Deck Example

We created  our own industry change sales deck  for a fictitious dog-training business, Woof Woof Academy, that's currently operating under a huge industry shift — dogs are in the middle of a cognitive revolution and now have a facility for language.

The deck first focuses on the potential benefits of this big change (e.g., conversations with dogs) but then explains how most dog owners (its clientele) are struggling to capitalize on it and therefore miss the rewards of owning dogs who can speak, read, and write. The deck then goes on to demonstrate how their training program can help these dog owners bridge this gap to doggy literacy. Flip through the deck for some ideas about how to organize yours.

Our industry change sales deck example

LeadCrunch Industry Change Sales Deck Example

The  LeadCrunch sales deck  does a fantastic job of employing the change/opportunity story structure. It begins by stating that we now live in a world of prediction and personalization. It then shows how some well-known brands are thriving in this new world, before highlighting some roadblocks to achieving that kind of success. Finally, the deck introduces their software and explains how it can help prospects overcome these common roadblocks.

LeadCrunch industry change sales deck example

DocSend Industry Change Sales Deck Example

The  DocSend sales deck  begins by telling the audience how the internet has changed sales: buyers are more in control than ever before. It then discusses how marketing content plays a huge role in capitalizing on this new buyer-centric market but that businesses are failing to do this correctly because they’re not tracking the effectiveness of their content. It then introduces its product and explains how it helps marketers and sellers succeed in this new environment.

DocSend industry change sales deck example

Bottom Line: Sales Deck Template

Whether you want to edit and customize a sales deck template to fit your own  lead nurturing  process or cherry-pick ideas from another company’s deck, tailor yours to your target audience. It should discuss problems relevant to the buyer and clearly pitch how your product or service will help them through these difficult times to the other, more profitable and enjoyable side. When you create the best deck for your business, use that as a template for you and your team.

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Prep, Present, and Follow Through: How To Nail Your Next Sales Presentation

Audrey Harris

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When it comes to building an effective sales presentation, no one-size-fits-all sales deck exists.

Every sales presentation you deliver to a prospect should be personalized and tailored just for them. Successful selling today is about establishing yourself as a trusted advisor. Cookie-cutter messages won’t do that. So how should you get started?

High-performing sellers close more deals by focusing on their prospects, rather than their products. Follow these sales presentation tips before, during, and after your next meeting to make it more resonant (and hopefully, more lucrative). These tips work whether you’re building customer relationships remotely or in person.

Deliver polished presentations that address your prospect’s biggest pain points

Use generative AI, powered by Einstein, to help you draft an engaging, tailored talk track for your next sales presentation, perfectly aligning product value to specific prospect needs.

Step 1: Research the company and your contact

An effective sales presentation starts long before the actual presentation. The first step is to learn who your prospect is and the challenges they face; then you can use those insights to show how you can help them succeed.

In particular, you should research the company, the challenges it faces, and the contacts who will hear your presentation.

Learn more about the company’s past, present, and future

First, consult your CRM platform. Find other accounts from the prospect’s industry and see what their customer journeys looked like. Their client information and case history will help you learn what products and services they use most and how your company serves them well. The information in your CRM platform can give you insights and tips that will help you win deals like the one you’re currently working on. Take a look, too, at the sales pipeline for that particular industry. Your CRM system is a tool specifically used to help you sell successfully and should be used throughout the sales process.

Once you have that preliminary information, head to the company website and research what the prospect’s company does, how big it is, and what products or services it offers. Then, dig deeper. Make a note of their mission, values, and corporate culture. Also try to learn more about the company’s history and any news items involving the company. Look into the company’s annual report to get a good idea of where it might be headed in the future.

Your presentation should focus on using insights from your research to show a deep understanding of the company and why your product or service can help it grow.

Consider the company’s challenges

As you learn about the company, pay special attention to the challenges it faces that are relevant to your product or service offerings. Remember these issues so you can use them as conversation starters during your sales presentation. Then you can offer advice — or insights — about how they could better face those challenges.

This type of approach is called insight selling : You as a salesperson bring unique, tailored insights to a prospect to solve their problems.

For example, if you sell a marketing tool, you may notice in your research that your lead is currently using the same ads across social media, search, and display networks. Your insight might be, “I see that your company is using the same ad copy across several platforms. How have those ads been performing for you? Have you been able to reach your sales or traffic goals?” Their answer may change aspects of your sales presentation or may make it even stronger.

Learn more about your audience

When it comes to communication, knowing who will be in the room is critical. If your prospect is the Director of Production, your most effective sales presentation may focus on metrics that can determine how to improve output. If your prospect will be presenting the information to a decision maker, offer resources to help make it easier for them.

Step 2: Prepare for your sales presentation

After gathering insights about the company and your contacts, you are ready to put together your presentation. Whether you use a sales presentation template that your workplace provides or you start from scratch, use these sales presentation tips to build a more compelling pitch.

Focus on the challenges your prospects face, not just your benefits

Salespeople should present themselves as a trusted advisor, not just a company representative. Look for ways to create a dialogue with the prospect and share how you can help their company work more efficiently, provide better service, or solve the challenges holding them back.

Keep your presentation simple

Sales template decks can be useful, but they can also overwhelm prospects if they’re too long. Instead of a 50-slide canned presentation, focus on keeping the slide deck relatively simple and highlighting engaging images and key statistics. This will make it easier to use a storytelling approach, rather than just reading off a slide.

Practice your presentation

You want to prepare, but you don’t want to come across as robotic or scripted. Practice what you’ll say and how you’ll answer questions, and make sure you’ve memorized important statistics or metrics. Build time into the presentation so you can share personal anecdotes or pause for questions.

Keep your delivery style confident, but agile. You may find that one point you thought would be critical doesn’t have as much impact with your prospect as you’d hoped, but a different point unexpectedly piques their interest. Keeping your talk track fluid will make it easier to shift gears if you need to.

Step 3: Nail your sales presentation

Presentation day has arrived. You’ve done your research, nailed the perfect storytelling approach, and trimmed down your slide deck. Now is your time to shine. Here are a few sales presentation tips to help your pitch end in a sale.

End the meeting with your presentation; don’t begin with it

You’ve likely had conversations with your contact and know them well enough, but in this presentation you’ll potentially meet additional people who make decisions. Take the time to get to know each attendee.

Building a rapport with your audience before pitching is a no-brainer. But avoid too much small talk; it can come across as inauthentic or like a waste of the customer’s time. Instead, time permitting, try to use the beginning of the meeting asking questions about day-to-day operations and goals. Ask specific questions that demonstrate your knowledge of their company and industry, and use the answers to shape your narrative. Then, during your presentation, tie back to topics the prospect brought up and focus on how you, the trusted advisor, can help.

Ask questions during the presentation to encourage a dialogue

Getting feedback from your prospect during the actual presentation is the best sales presentation technique of all. This allows you to change your focus in the moment, rather than spending your presentation talking about challenges and solutions that might be unimportant to your prospect.

After you make a key point, ask your prospect a question like, “Does this make sense in your industry?” or “Can you see this applying to your company?” This prompts the prospect to either agree or start a dialogue about pain points and how your products and services can better serve them.

If they agree with you, then you know you’re on the right track and that your suggestions are up to date. On the other hand, if they have clarifications, this lets you adjust your presentation — and follow-up efforts — to better fit their position.

Include proof that shows how your products and services have helped others

Step 4: Prioritize the follow-up just as much as the presentation

The actual sales presentation is just one part of your sales process, and it doesn’t guarantee a signed contract or even further contact with you. The final piece of your sales presentation is a well-planned follow-up, and it’s just as important as the presentation itself.

The most effective follow-up format will depend on your prospect, their needs, and how they best retain information. For example, you may follow up by:

• Emailing your slide deck and asking to schedule a follow-up call. Just remember to avoid the “Just following up” email and make sure your email offers the recipient value.
• Scheduling follow-up emails to reiterate key points in your presentation. A sales automation tool automates emails to share product information and set reminders for you to connect. It helps make sure no prospects fall through the cracks.
• Preparing personalized content that highlights the main points from your sales presentation and includes videos of products in action, testimonials, or other helpful collateral.
• Sending an additional resource about a topic they mentioned during your meeting, whether it pertained to your presentation or not.

Your sales presentation doesn’t end when you walk out the door or end the meeting. As you research and present your pitch, consider what the best follow-up approach will be. Then, take the time to create a well-considered follow-up strategy.

You can make your next sales presentation your best

Preparation and practice are key to successful sales presentations. But there’s so much more to a great presentation than well-designed slides or new research. The heart of a great sales presentation is the relationship between you and your customer, and that’s built on unique insights focused on your potential customer’s challenges and needs.

When you focus on helping, rather than pitching, your sales presentation is more likely to be a hit. That’s a win-win for you and your customer.

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Audrey is a senior product marketer for Core Sales Cloud (Salesforce Automation), and a customer advocate who has spent her career delivering B2B technology. An engineer turned marketer, she is passionate about business efficiency, philanthropy, and mentorship.

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Create a standout UGC pitch deck in PowerPoint

march 22, 2024

by Kate Shewaga

If you're a content creator looking to take your user-generated content (UGC) game to the next level, you're in the right place. In this post, I'll share my secrets for creating a customized Microsoft PowerPoint pitch deck that will help you connect with brands and businesses like a pro.

Why customization matters

In the booming world of UGC, it's essential to stand out from the crowd. One fantastic way to do this is by creating a tailored pitch deck that showcases your unique skills and style. Customization is key, and I'll walk you through the process using a template from Microsoft Create .

Choose your template

Start with a template so you can hit the ground running with a clean, polished design. Visit Microsoft Create and explore their PowerPoint templates and pitch deck templates . When you find a design you like, download it.

For this tutorial, I used the Light sales pitch presentation template. This sleek and professional template is the perfect starting point for your UGC pitch deck.

Personalize the cover page

First impressions matter, so make sure your cover page is on point. I always include the name of the brand I'm pitching to show that I've created this presentation specifically for them. It's a small detail that goes a long way in demonstrating your dedication and professionalism.

Customize colors and images

Next, it's time to make the template your own. I customize the colors to match my personal brand and incorporate professional photos I've taken myself. This helps the pitch deck feel authentic and shows off my unique style.

Showcase your work

To give brands a taste of what you can do, include a few concept ideas and sample videos you've created in their niche. I like to add multiple pages with videos of my recent work to highlight my skills and experience. Just remember to watermark any videos featuring products that brands haven't purchased yet!

Include testimonials and analytics

Social proof is powerful, so don't be afraid to include testimonials or analytics from your previous high-performing content. This demonstrates your track record of success and helps build trust with potential brand partners.

Wrapping up

Creating a short, informative PowerPoint pitch deck can be the secret sauce that makes your UGC pitch unforgettable. By customizing a professional template with your own colors, images, and work samples, you'll be well on your way to landing those coveted brand deals.

Head to Microsoft Create and start crafting your standout UGC pitch deck today!

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How to visit?

• Come to Moscow, 1st Krasnogvardeiskiy proezd, 21 building 2, OKO tower (Mejdunarodnaya Metro Station), Lobby of the restaurant complex 354. Further our staff takes you to the observation deck.
• You are a guest of our restaurants: Ruski, Insight, or "Outdoors. " You are already at a dizzy height, enjoying breakfast, lunch or dinner. Ask about the service of visiting the observation deck from the waiter, who will tell the details.

In cool weather, or just at wish, we have special plaids that will warm. If the weather has completely ruined the plans for a walk – you can refuse to visit the observation deck, and postpone the visit time.

You can use a machine-monocular, to admire a beautiful Moscow. And if you take with you a photo / video camera, unforgettable impressions will remain on the most spectacular memorable shots, which taken not through the protective glass, because the observation deck is completely open!

It does not matter if you get to the observation deck on a holiday or on a usual day – regardless of the purpose of the visit, a festive mood is ensured! Come with friends, with your loved ones, bring business partners, surprise the guests of the capital! And be sure to come with the whole family! Unique landscapes from observation deck “Only love is above” are waiting for everyone at the height of “354” to conquer the heart forever.

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