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30 Best SEO Case Studies: Real Examples & Results That Work

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How would you like to read the best SEO case studies ever published?

More importantly, how would you like to copy the best practices in search engine optimization that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 30 SEO case study examples along with the results and key findings. By studying these SEO case studies and applying the lessons learned on your own site, you can hopefully achieve similar results for your SEO campaigns.

Table of Contents

Best SEO Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko seo case study.

Learn how Brian Dean used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. This same approach helped a brand new post hit the #1 spot in Google within a few weeks. The case study is full of screenshots, key findings, and guided steps for you to follow.

SEO Investment – Google Search Central Case Study

Find out how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search.

How to Create a Squeeze Page That Converts at 74.5%  – Gotch SEO Case Study

See how Nathan Gotch used 9-step approach to create a squeeze page that converts at 74.5%. The tactics revealed in this case study also boosted another one of the pages by 69%, so you know it’s a proven method that works.

From 126 to 121,883 Unique Visitors in Under 6 Months – Ahrefs SEO Case Study

This SEO case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your business competitors to develop higher-quality content that will gain a huge amount of traffic and convert those readers into customers. Read it to find out exactly what Northmill did during an SEO campaign to go from 126 unique visitors to 121,883 in under 6 months.

Ranking in 24 Hours in the Competitive SEO Niche – SEO Chatter Case Study

This case study was a partnership between SEO Chatter and Keyword Chef. It shows you how much organic traffic and money was earned by publishing 45 blog posts based on keywords found with the Keyword Chef tool. You’ll also discover the steps taken to get those posts to rank in the top 10 positions on Google within 24 hours or less after publishing.

From 0 to 75,000 Visits A Year – Ryan Darani Case Study

Find out complete details on the challenges, limits, budgets, and timeframes for a client that went from 0 clicks per day to now 300-400 on average with only 60 pieces of content on the site.

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing SEO Case Study

This is one of the best SEO case studies for e-commerce. Inside, you’ll learn how an e-commerce client grew their traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue.

Diggity Marketing is also featured on my SEO secrets page and is a good resource for more SEO success case studies.

6-Step Process That Generated 150,732 Visits  – Robbie Richards SEO Case Study

In this SEO case study, you’ll learn a repeatable 6-step process that one SEO marketer used to get his client to #1 in Google. This strategy helped him outrank big name brands like Mashable, and increase organic traffic by 11,065% in just 6 months.

Scaling an Outdoor Niche Site to a $175K Exit – The Website Flip SEO Case Study

Get a complete month-by-month breakdown of how one business bought a website on Flippa and scaled it for a $175,000 exit. You’ll learn every step they took with SEO and site improvements from day one of the purchase at $23,000 and the sale 22 months later, all while making $100,938 revenue on top of the final sales price.

How Long Does It Take to Rank for A Keyword  – Bloggers Passion SEO Case Study

Find out how long it really takes for a keyword to hit the first page of Google in this case study. SEO for a new post can take some time to kick in before the page generates thousands of visitors from search. But how long do you have to wait? Is it one week, 30 days, or longer? Read this data-packed example to find out as well as get actionable steps you can take to speed up the ranking process.

Traffic Improves SEO and Affects Google Rankings – Cognitive SEO Case Study

This company tracked a strong correlation between a spike in traffic from a Reddit post to an increase in Google rankings for an ultra-competitive keyword. Find out how they experienced a boost from the 74th position to the 8th in Google search results in just one day.

$780 Revenue In Month 1 with An Aged Domain – Stream SEO Case Study

This is an ongoing case study of a website built on an aged domain. In this first post, you’ll learn how the aged domain was resurrected and what SEO steps were taken in the first month to generate $780.

Large Images In Google Search – Google Search Central Case Study

Learn how having large images in Discover on Google can improve click-through rates and increase visits to publisher websites.

How I Increased SEO Traffic by 600% in 24 Months  – WordStream SEO Case Study

The author of this case study took a site from 20,000 monthly visitors to over 150,000 (a 600% increase) with mostly on-page SEO updates and internal linking methods. He even unpublished 90% of the content on the blog. Learn the four SEO techniques that he used in the right way to explode the search traffic.

A Case Study of Winning in Local SEO  – SEMrush Blog SEO Case Study

This case study talks about how to improve local SEO for a business. It uses the example of a local taxi company in a competitive market. Local SEO can be tough to crack because you’re dealing with two sets of algorithms: organic search results and maps; and maps can be fairly tricky to get ranked in. Find out what courses of action the author took to get this taxi business to appear within the local map pack for almost all main search queries within the city itself.

How To 4x Organic Traffic In 6-Months Using Pure SEO Basics – Authority Builders SEO Case Study

This is an interesting case study on SEO because the site that was studied had increased organically from 7,000 visitors per month to about 68,000 between January to April. The site owner was doing a lot of things right but many simple things were also being done wrong. Find out here how you don’t need fancy SEO tricks to get high rankings and traffic to your blog or website. Once the author performed a technical SEO audit and put into place some off-page optimization strategies like link velocity, anchor text ratios, and relevance, the site’s traffic quadrupled in the next 6 months.

How to Rank in the First 2 Results on Google – Leanne Wong SEO Case Study

In this case study, you’ll learn five essential steps to optimize your blog posts to rank in the first #2 results on Google. The author used these same methods to rank above 1 million competing pages. She talks about using medium tail keywords, Google’s predictive search queries, strategic keyword placement, and more.

How To 14x Search Traffic In 8 Months – Matthew Woodward SEO Case Study

Matthew Woodward is an expert in search engine optimization and he publishes a lot of SEO case study examples. This one in particular is worth the read because it shows you how SEO doesn’t have to be complicated to get exponential results. Inside, you’ll learn how to create a strong plan of action based on 7 steps. Using these same strategies in this case study, the author We increased traffic on an affiliate website from 2,732 visitors per month to 38,420 in just 8 months (14x higher or 1,306% to be exact).

Data-Informed Strategy Delivers Results – Rise Interactive SEO Case Study

This is an SEO case study for the American Egg Board (AEB), a U.S. The AEB is best known for its long-running slogan, “The Incredible, Edible Egg”, and the Just Mayo scandal. The AEB relies heavily on organic traffic to drive awareness; however, it was experiencing a steady decline in traffic and organic visibility, year-over-year. Learn how the Rise Interactive agency used an integrated site-wide keyword strategy, an SEO-first approach on the site structure, and ways to capitalize existing SEO equity to generate an 87% increase in mobile traffic and 22% improvement in desktop traffic.

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58% – TopRank Marketing SEO Case Study

This is one of the shortest and best SEO case studies you’ll ever find. You can read through it in under 3 minutes. But don’t let the length fool you; the data and actionable takeaways are priceless. Discover how Innovatech Labs, a leading analytical laboratory in Minnesota, used an integrated keyword-driven blog strategy that consisted of a five-step targeted plan to generate an increase of 58% traffic to the blog. As an indirect improvement, the site also received a 33% growth in newsroom traffic to qualified product pages and 19% increase in overall pageviews.

Organic Visitors Increased by 87%, Located in Target Local Cities – Wastecycle SEO Case Study

The client behind this case study is Wastecycle, a sustainable waste management company that provides a recycling and waste management service. Wastecyle wanted to get more business by reaching customers looking for local skip hire and Hallam digital marketing agency provided local SEO strategies to achieve this goal. Read the SEO case study to find out how the agency generated an 87% increase in organic visitors in local cities, 150% increase in clicks for the targeted term “skip hire”, and 297 varied phrases achieving page one rankings on Google.

How We Ranked on the First Page of Google for 4 Competitive Keywords in Just 8 Months – OutreachMama SEO Case Study

This case study is a few years old but everything in it still highly relevant for today. Find out how a link building company used a 3-step strategy to rank on the first page of Google for four target keywords and in the top 3 results for two of those keywords. The case study explains the way the company built links, what pages were targeted, the anchor text used, and the timelines for each phase.

Design Modo Penalty Removal Boosts Organic Traffic by 61.79% – Reposition SEO Case Study

This is a good SEO success case study to read because it focuses on Google penalty removals. You can skim through in less than one minute too. Design Modo, a resource for digital designers and developers, had an apparent partial penalty that had gradually decreased its organic traffic month on month. Reposition SEO agency got involved and found out that the root of the penalty was due to Design Modo’s outbound links rather than the usual inbound links. After a few tweaks and a reconsideration request to Google, the organic traffic increased 61.79% along with an 86% improvement in all keyword rankings.

An Increased In Total Organic Users By 555% – Victorious SEO Case Study

This case study follows the journey of Oji Vape, a wholesale vaping supplied company, that initially got burned by an agency that used outdated SEO tactics that no longer applied to Google’s constantly evolving algorithms. After switching to Victorious SEO agency, Oji Vape experienced a 555% increase in organic visitors within 8 months. This has translated to a 745% improvement in goal completions that took into account sales inquiries by phone and online form submissions. Find out what Victorious did to achieve these amazing results.

Content Strategy for a B2B Furniture Supplier – Web Talent Marketing SEO Case Study

This case study goes beyond SEO tactics and enters the realm of conducting a good content strategy. The B2B furniture supplier client had invested in search engine optimization for a few years with a primary focus on link building. But the newly hired agency felt like the furniture company needed to diversify its SEO strategy in order to remain competitive in the organic search results and acquire new customers that were not familiar with the brand. After a bit of work, the agency achieved these results: 34,878 organic entrances to blog posts (48% of all organic traffic), increased conversions from blog entrances by 70%, 74 keywords on page one of Google search results, and 13 featured snippet results.

313% More Organic Traffic with REAL Examples – From the Future SEO Case Study

This case study examines the SEO results from 3 different websites, in 3 totally different niches, that all have different conversion metrics for “success.” Learn what steps were taken to run an SEO campaign for each website to meet the key goals for success.

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes – Moz SEO Case Study

In this case study, you’ll learn about Wall Street Oasis, an online community focused on careers in finance with over 2 million visits per month. Inside, you’ll discover two of the site’s main SEO problems as a large forum with over 200,000 URLs and the simple solutions that helped it regain its growth trajectory.

A 48% Boost in Year-On-Year Organic Traffic – Brand New Copy SEO Case Study

This case study focuses on Field & Lawn, a marquee hire company that operates throughout the UK. As a result of the hired agency’s efforts, Field & Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate, and a significant ranking improvement for almost all 42 targeted keywords. Find out what methods were used to gain these increases in visibility and how you can copy them for your own success.

How I Ranked 1800+ Keywords on Page 1 of Google in Just 6 Months – Shane Barker SEO Case Study

In this SEO case study, you’ll discover exactly how Shane Barker ranked 1800+ keywords on the first page of Google search results. He outlines a 6-step strategy that any business can use to achieve similar metrics. What’s also nice about this case study is that the author has a lengthy FAQ section at the end where he answers common questions people have about the methods used for growth with search engine optimization.

7 Steps To 197,514 Monthly Traffic – Apollo Digital SEO Case Study

In this SEO case study, you’ll discover the step-by-step formula of the entire search engine optimization process that Apollo Digital uses to rank its clients’ websites. This study in particle focuses on a SaaS business process management software and how it went from around 8,000 monthly visitors to about 200,000 in less than 2 years. You’ll get everything explained in detail like the content writing process, interlinking strategies, visual improvements, headline tweaking, and of course, SEO tactics.

Read More Case Study Examples

I also have more digital marketing case studies with real results from other industry experts that you can study and use to improve your online marketing campaigns:

• Affiliate marketing case studies
• Content marketing case studies
• Digital marketing case studies
• Email marketing case studies
• PPC case studies
• Social media case studies

What Is an SEO Case Study?

An SEO case study is an in-depth study of search engine optimization in a real-world context. It can focus on one SEO tactic or a group of SEO strategies to find out what works in search engine optimization to improve traffic and organic visibility.

Are Case Studies Good for SEO?

Case studies are good for SEO because you can learn about how to do search engine optimization in an effective way. Instead of just studying the theory of SEO, you can learn from real examples that applied SEO methods to achieve success.

In addition to learning from case studies, you can also get valuable insights from my SEO books list that contains expert search engine optimization training.

Summary for the Best SEO Case Studies

I hope you enjoyed this list of the best SEO case studies that are based on real-world results and not just theory.

As you discovered, the SEO case study examples above demonstrated many different ways to perform well in search engines. By studying the key findings from these examples, and applying the methods learned to your own site, you can hopefully achieve the same positive outcome. New SEO success case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on search engine optimization.

SEO Case Study: How We Grew a Client’s Traffic to 120K/Month

By: Attrock

Updated On: September 29, 2021

Word Count: 3899 words | Est. Reading Time: 26 mins

Did you know that investing in SEO is one of the best ways to grow your brand’s reach, leads, and sales organically?

In this SEO case study, we’ll cover our proven SEO strategy and how it helped us grow the traffic to our client’s website manifold.

But why did we leverage SEO, after all?

One of the biggest reasons behind it was the fact that organic traffic is highly targeted. So, if you’re not ranking well for relevant searches, it’s likely that you’re losing out on many conversion opportunities.

That’s why we choose SEO to grow our client’s website traffic. And it paid off, too. In just six months, we drove over 619K visitors to their website.

Want to find out how?

In this SEO case study, we’ve put in every bit of our strategy so that you too can replicate the same and grow your traffic.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

SEO Case Study: The Objectives

Our main goal was to boost the traffic of our client’s website through organic search. Also, we wanted the client to rank for more competitive keywords.

And that’s not all.

We also wanted to rank them for high CPC keywords that could help the client boost their revenue at a later stage.

SEO Case Study: The Challenges

We had to face several challenges while improving our client’s rankings in the SERPs (search engine results pages). We’ll talk about them in this section of this SEO case study.

Let’s get started.

1. Competitive Niche

Our client’s website is in the digital marketing niche, which is one of the most competitive niches out there.

This meant that we had to compete with some of the top digital marketing experts and companies to increase our client’s visibility in the SERPs.

These competitors that we are talking about are all well-established players in the industry. When compared to them, our client’s website was relatively new, which made the situation even more challenging.

It also meant that our client’s website was ranking low for a lot of keywords that we were targeting.

What further increased the competition was the rise in interest in “digital marketing” after the COVID-19 pandemic struck. Numerous brands turned towards online media to promote themselves and boost their sales.

See how the popularity of digital marketing rose in 2021.

Image via Google Trends

2. Low Traffic (Relatively)

When we started out for this case study, our client’s monthly traffic was a little less than 100K. Sure, that’s quite a lot of traffic, but we were looking for ways to take it to the next level.

Prominent websites in the digital marketing niche have traffic that goes well into a few hundred thousand per month.

However, growing traffic in such a competitive niche was a challenge in itself. And that’s where our SEO strategy comes in.

Let’s take a look at it in the next section of this case study.

SEO Case Study: The Strategy We Leveraged

To grow our client’s website traffic, we outlined a new SEO strategy, focusing on extensive keyword research, on-page optimization, powerful content planning, and more.

Our idea here was to ensure that we were able to create content that could rank well in Google searches and also give it the right impetus through other SEO techniques.

1. Backlink Audit and Disavowing Bad Links

The first thing we needed to look at was our client’s backlinks. There were hundreds of thousands of backlinks from a few thousand domains.

However, that also meant that we needed to audit the client’s backlink profile well.

There were chances that some of the links were bad links, which were having an adverse impact on their site’s SEO. It was important for us to spot those links and disavow them.

For this, we first got a snapshot of our client’s backlink profile from Semrush . Next, we started going through the list of backlinks to spot bad links.

The idea here was to prune their backlink profile such that only high-quality links remained for better SEO.

We analyzed each backlink for a variety of parameters, including:

• Domain authority (DA)
• Page authority (PA)
• Type of link
• Anchor text
• Toxic score
• Link relevance

Once we checked all of the links for each of these parameters, we had a list of potential bad links.

The next step was pretty straightforward — disavow them.

We created a text file with a list of all of the bad links and submitted the same for disavowing.

2. Perfect On-Page Optimization & Timely On-Page Audit

The next step we used for making this SEO case study successful was to check the client’s site for on-page SEO parameters.

Because even the best of content won’t rank well in organic search results if it’s not optimized well.

If the website offers a poor browsing experience due to slow loading speed or not being mobile friendly, it wouldn’t rank well in searches.

The Page Experience update also meant that we had to optimize the website for Core Web Vitals.

To ensure that our client’s website passed all these checks, we conducted timely SEO audits using Semrush . It helped us get a detailed idea of where the site stood in terms of on-page SEO.

Technical SEO audit helped us track the following:

• Core Web Vitals
• HTTP errors
• Structured data errors
• Page loading speed
• Internal linking
• Crawlability
• JavaScript and CSS issues

We really like Semrush’s Site Audit tool for this purpose. It gave us detailed insights into each of these errors and helped us fix them to boost our client’s on-page SEO performance.

You May Also Like:

• How to Improve Your Website’s SEO

3. Keyword Research and Competitor Analysis

In this section of this case study, we’ll discuss the next important part of our strategy – keyword research and competitor analysis.

To improve our client’s site ranking in the SERPs, it was important to target the right set of keywords.

While our client’s posts already ranked for over 78K keywords, we wanted to take their SEO performance to the next level through the duration of this case study.

So, we came up with a new strategy for all of the new posts that we were going to publish. It involved both keyword research and competitor analysis.

Keyword Research

Before we started writing any post, we conducted thorough keyword research for better SEO targeting. We selected keywords that had good search volume, high CPC, and low competition.

We also went after high CPC keywords to open more opportunities for monetizing the client’s website.

Selecting low competition keywords made it relatively easier for us to rank the client’s site higher for those keywords.

And why did we choose to target keywords with high search volume for the client during the tenure of this SEO case study?

Our goal was to drive maximum targeted traffic from the new posts published during the period of this SEO case study. And that is something that high-volume keywords with lower competition could help us achieve.

Competitor Analysis

Along with keyword research, we also conducted in-depth research about the SEO strategies of our client’s direct competitors.

The goal here was to understand how well their competitors ranked for the keywords that we were targeting.

For this, we leveraged the Keyword Gap tool provided by Semrush . It helped us understand where our client stood and what else we needed to help them outrank their competitors.

To find more keyword ideas, we did an in-depth analysis of the keywords that they were already ranking for.

These were the keywords we could potentially target through our new content and improve our client’s SEO for this case study.

4. Solid Content Planning and Publishing

Content played a central role in the SEO strategy that we devised to grow our client’s traffic.

Once we had found the right set of target keywords for our client, we moved on to the content creation and publishing stages.

In this section of our SEO case study, we’ll delve into how we created content that helped them rank higher in the SERPs.

Strategic Content Creation

Content is at the heart of any SEO strategy and that’s why we decided to create content strategically during the period this case study talks about.

We started brainstorming ideas for our client’s blog posts and infographics based on the selected keywords. The idea was to create content that could rank higher than others and attract backlinks too.

After all, good content means better SEO.

We set out to create valuable resources for our client’s readers in the form of comprehensive blog posts.

Note how we created a detailed content calendar for the same.

The idea here was to create blog posts that dived deep into each topic and provided more information than any other competing post.

Also, we extensively created infographics, which typically help a lot when it comes to earning backlinks. Distributing the infographics well using their embed code helped us generate backlinks and improve the client site’s SEO.

What’s more?

We also created loads of tools and software review posts to help our client’s readers find the best solutions based on their requirements. These, too, helped boost traffic and contributed to turning this project into a successful SEO case study.

• How to Build a Powerful Content Marketing Strategy

User Intent-Focused Content

Another important thing that we’re going to talk about in this SEO case study is how we created content focusing on user intent.

We did this as it’d ensure that their content aligns well with the expectations of searchers. As a result, it helped us boost the time readers spent on the client’s website.

For example, note how the post below serves the basic intent behind the search request.

And how did we go about this?

Rather than focusing on creating content for search engines, we decided to focus on the target readers.

We asked questions like:

• What would the searcher want to read about?
• What is the prime goal behind the search request?
• Does the content on our client’s website answer the questions posed by the searcher?

These questions helped us figure out if our client’s content truly helped satisfy the search intent behind the keywords we targeted. In turn, it helped us make our client rank for those keywords.

Content Upgrades

Yet another strategy that we employed was to update the already-published content on the client’s website.

In this section of this SEO case study, we’ll tell you how we updated the existing content on the client’s website to make it relevant to the present day.

We scanned through the few hundred blog posts published on the client’s website and made a list of posts that were ranking on the first or second page of Google.

We then created a plan to update them with new statistics, strategies, and examples. Here’s how we tracked all content upgrades in one place.

The idea was to improve their SEO and search rankings so that their posts can reach the top three positions in the SERPs.

So, how did we go about content upgrades?

We mainly did the following:

• Replaced old statistics with new ones
• Updated strategies to reflect new advancements
• Increased the content length to offer more value
• Replaced old examples with new and relevant ones
• Optimized content for the target keyword and other related keywords
• Improved internal linking structure
• How to Conduct an In-Depth Content Audit

Optimization Using Advanced Tools

Publishing content or updating it wasn’t enough. We decided to take things a step further to make this SEO project successful.

We’ll tell you exactly what tools we used for better content optimization under this section of our SEO case study.

We didn’t just focus on keyword optimization. We also leveraged the TF-IDF (Term Frequency – Inverse Document Frequency) formula to improve the competitiveness of our client’s content on the SERPs.

Basically, we identified the frequency of relevant side words (secondary keywords and long-tail keywords) and optimized the client’s posts for those keywords too.

Internal Links Addition

Internal links are crucial for a variety of reasons. These include:

• Quicker discovery and indexing of new content
• Keeping visitors on the website for longer intervals
• Passing link juice from one page to another

While we already included internal links in every post that we wrote, we doubled down on our internal linking efforts.

Our goal was to add as many internal links as possible to each new post but in a relevant manner. Even while updating old posts, we added more internal links to them.

Experimenting with Content Frequency and Volume

Content frequency matters a lot for both search engines and your readers.

If your regular visitors don’t see new content being published frequently, they may likely think that your website is inactive.

On the other hand, if you publish too much content, they may think that you’re overloading them with content.

But what about search engines?

Search engines crawl your website regularly. If they find that you’re not adding new content, they may reduce the crawling frequency. This may lead to a long delay in indexing your new posts.

So, we experimented with content publishing frequency on our client’s website. This allowed us to get more posts indexed on Google and also helped us retain their readers.

For instance, we published 7 posts on the client’s site in December 2020.

On the other hand, we published 13 posts in January 2021.

5. Brand Mentions and Link Acquisition

The next step in our SEO strategy was to provide a focus on off-page SEO parameters. To achieve this, we had to get the client more brand mentions and backlinks.

We put sufficient impetus into getting branded backlinks too, which would serve a dual purpose of improving brand awareness and SEO.

That’s what we’re going to tell next in this SEO case study.

Along with guest posting, we also leveraged competitor research for link acquisition. This helped us spot websites from which our client’s competitors were getting backlinks.

We created content that could provide value to the readers of the target sites and approached those websites to link to relevant resource pages from our client’s site.

The result?

We were able to get backlinks for several important pages on the client's website that were ranking well in the SERPs.

Similarly, to secure brand mentions, we approached several websites and provided quotes and expert answers to them. They added our client’s quotes in their existing content along with a brand mention.

• Steps to Get on the First Page of Google

6. Content Promotion & Distribution

You’ve probably heard of the strategies we’re discussing in this SEO case study. But one thing that most marketers forget to give more attention to is content promotion and distribution.

These two things are necessary to ensure that the content you create reaches the right audience. For this, we came up with a powerful content distribution strategy for our client.

We’ll tell you how exactly we increased the exposure of their content in this section of this case study.

In our experience, guest posts are one of the most effective ways to distribute content and get backlinks.

We wrote several high-quality guest posts for prominent websites and linked back to our client’s content. This helped us increase exposure to their content and also strengthen their backlink profile.

In addition, we syndicated our client’s blog posts on platforms such as Medium.

In the case of infographics, we wrote short descriptions for our client’s infographics and shared them on numerous other websites. This not only helped us build our client’s brand awareness but also improved their link profile.

SEO Case Study: The Results

In this case study, now we’ll show you the results that our SEO strategies helped the client achieve. Let’s take a look at how our strategy and efforts paid off.

But before we delve into the results, let’s take a quick look at the period of this case study.

Case Study Duration

We implemented our strategy from 1st October 2020 to 31st March 2021 and tracked results for the same period.

In this case study, we are comparing results to the results from the previous six months – 2nd April 2020 to 30th September 2020.

Let’s now take a look at the results of our SEO efforts.

SEO Results At a Glance

Through our SEO strategy, we were able to:

• Rank our client’s website for 53K+ keywords on Google in the U.S. and for 150K+ keywords globally (as of April 2021)
• Rank the client’s site for 3.6K+ keywords on the first page of Google (as of April 2021)
• Increase their site’s organic traffic by 321% in just one year
• Increase their inbound leads by 52%
• Get their blog posts featured in Google’s featured snippets

Increased Number of Clicks and Impressions

The results were pretty good when it came to the number of clicks and impressions we generated for the client. We generated over 877K clicks , which was greater than 794K clicks generated in the preceding period.

And that’s not even the best part.

We nearly doubled the number of impressions generated from 37.8 million to 66.3 million . Even the average keyword ranking positions improved from 35.5 to 34.

Improved Backlink Profile

Another good result that we would like to highlight in this case study is how our SEO strategy improved our client’s backlink profile.

There was a massive jump in the number of dofollow and nofollow backlinks the client’s site had. The total number of backlinks shot up to 389K from over 7,200 referring domains.

And the best part?

Most of these links (69%) were dofollow links while nofollow backlinks constituted only 32% of all backlinks. These backlinks helped improve their off-page SEO.

Increased Organic Traffic and Page Views

Our main goal, of course, was to drive more traffic to our client’s website. Through our powerful SEO strategy, we successfully drove a lot more traffic to their website in the six months of this case study duration than in the preceding period.

We increased the number of visitors to 533,458 visitors between October 2020 and March 2021 from 463,185 visitors between April and September 2020.

This marked a 15.7% increase in the overall organic traffic to our client’s website.

And guess what?

The traffic growth was consistent throughout the case study duration. It dramatically shot up between October 2020 and March 2021.

On 1st October 2020, the client’s site received 93,150 visitors per month .

However, by 31st March 2021, it grew to 128,785 visitors per month .

This marked a 38.2% increase in traffic within just six months. And as you can see from the graph below, it’s still growing.

The results of our SEO strategy started showing pretty soon too.

The organic search traffic to their website grew by 18.82% between 24 September 2020 to 24 Jan 2021 when compared to the preceding period from 24 May 2020 to 23 Sep 2020.

Improved Keyword Rankings

One of the biggest tasks we had at hand was increasing the number of organic keywords that our client was ranking for.

And that wasn’t the only task.

We also wanted to ensure that our client’s website reached the top positions of the SERPs for the keywords it was ranking for.

In the duration of this case study, our client’s website started ranking for 7,134 more keywords. Additionally, the number of keywords ranking in the top 3 positions grew by 199.

Best Ranking Keywords

In this section of the case study, we’ll disclose the keywords that drove maximum traffic to our client’s website.

It was “how to become an Instagram influencer.”

We created a blog post for our client targeting this keyword and optimized it for relevant phrases and user intent.

Through our SEO efforts, we ranked the post on the top spot for the main keyword. We also ranked it for 1.1K keywords other keyword variations.

Among these 1.1K keywords, the post ranked in the top 50 positions for 589 keywords .

Posts Ranked as Featured Snippets

Another significant result we want to talk about in our SEO case study is that we got our client’s post listed in featured snippets results on Google.

The post we wrote on, “how to become an Instagram influencer,” for the client showed up in the featured snippets section of the SERPs for 29 keywords .

This helped us drive massive traffic to our client’s website from that one post.

Here’s how the post appeared as a featured snippet for the main target keyword:

Q1. What is an SEO case study?

A. An SEO case study is a study that documents the challenges a brand or marketer faced, the strategy they used to overcome those challenges, and the final results they achieved.

An SEO case study uses relevant screenshots, figures, and reports that substantiate the strategy and the results.

Q2. How do I write an SEO case study?

A. Here are the steps you should follow to write an SEO case study:

• Write your goals.
• Cover the challenges you faced.
• Write about the strategy you leveraged.
• Showcase the results your strategy and efforts generated.
• Include relevant screenshots in the case study.
• Add data and reports to support your results.

Q3. How do I find case studies on Google?

A. To find a case study on Google, all you’d have to do is search for terms related to it.

For instance, to find this SEO case study, you can search for “SEO case study” on Google.

Similarly, to find a case study related to social media marketing, you can search for “social media case study” on Google.

Q4. Is SEO illegal?

A. No, SEO is a perfectly legal marketing tactic.

In fact, it’s one of the best ways to drive targeted traffic to your website in the long run. All you have to do is ensure that you follow white hat SEO techniques to make the most out of it.

We leveraged SEO tactics to grow our client’s traffic too, as you can see in this case study.

Q5. What is SEO in 2021?

A. SEO is one of the best ways to grow your website traffic in 2021. Using it, you can improve your search presence and reach your target audience.

We did the same for our client, as you can see in our SEO case study.

Ready to Replicate the Strategy Discussed in This SEO Case Study?

While we did face an uphill challenge in boosting our client’s traffic in a highly competitive niche, the efforts paid off very well.

Through a well-planned SEO strategy, we were able to significantly boost the traffic to our client’s website.

And that wasn’t even the best part.

We also helped the client build a solid backlink profile and enhance their online reputation.

If you’d like to replicate this kind of success, you can implement the SEO strategy mentioned in this case study. You can also leverage our SEO services .

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How to Build a Killer SEO Case Study (+ FREE TEMPLATE!)

Let me let you in on a secret: half of being “good” at SEO is knowing how to communicate results to your current and future clients.

A lot of folks in the SEO business tend to think that higher-ups in marketing will just innately understand the value they bring to the table. They’ll typically think that showing a bunch of green arrows and big numbers will be enough. They’re wrong.

Building a GOOD SEO case study isn’t just about fancy graphs and arrows reaching toward the sky: it’s also about building a story, showing just what all of those numbers REALLY mean for clients.

What does it practically mean for clients to rank for keywords? What does a 500% increase in traffic really translate into?

If you work in SEO, you’re going to be screaming at your screen right now. “It’s an increase in traffic! What else needs to be said?”

Yeah. No — trust me, we get it. But clients won’t — and if they aren’t getting it, that’s your failure, not theirs. 

So, let’s talk about how to make sure that doesn’t happen. 

Image by tirachardz on Freepik

SEO Case Study Basics: Where to Begin

First, it’s important to understand what the point of a case study really is. Case studies are built to show clients that yes, you do know what you’re talking about — and that you have some experience in your field.

Think of them as brochures showing how your company has helped similar clients in the past.

Case studies (and what they exactly contain) will differ a bit from industry to industry (hence why this is the SEO case study guide and not, say, the marketing case study guide).

If you’re trying to build an SEO case study, you’ll have to do three things:

• Show the client what’s possible with SEO.
• Show the client how you are responsible.
• Show the client how it can work for them.

… and you need to do it all within a quick, easy-to-digest narrative.

Let’s break that down a bit:

Showing Potential Clients What’s Possible

This bit is simple: it’s just showing them what success looks like. While not every client you have will show smooth, linear progress, you’ll generally want to limit your case studies to ones that fit that bill.

You want their success to be easy to follow, because you want your future client to be able to imagine this path for their own company.

This is the part of the case study where you can show off all those fancy numbers. Keep it general, though — there’s no need to get hyper-specific. Talk about how many keywords you helped them rank for. Feel free to shout out any particularly impressive keywords you’ve snagged for them — but only if they don’t require much explanation.

Most importantly, though, you need to tie those numbers to dollars.

Keep this question in mind when writing a case study:

Did the client get a return on investment — and was it significant?

As an example here, we can use a screenshot from one of our clients:

One client paid us to write content for them. We did — and in six months one blog post had made $14,248.00 in revenue . It had brought in 186,751 sessions . And that was just one of many posts that generated thousands in sales.

We charged $2,000 for each of these posts. In total, they were worth $40,959 for this particular six-month period — and keep in mind, that value doesn’t just go away after a few months, either.

(You can get our generic proposal here, if you’d like to know more about our rates.)

This was in a hyper-competitive space and our client was being heavily outspent by competitors. Yet, this is what we were able to achieve in a relatively short amount of time.

Your SEO case study should show that money spent on SEO = an increase in revenue.

Of course, you won’t be able to do this all the time — but you should be able to say something like, “This led to an increase in X% more sales,” or “This led to an X% increase in new leads.”

Showing You’re Responsible

This is where that part two comes in: you’ve got to highlight what you bring to the table that no one else can. 

We can’t tell you what that is, necessary. What is YOUR value proposition? What is your unique angle?

For TCF, it’s our expertise and our writing talent. We put our blog content up front in a lot of cases because we’re confident that our writers are better than… well, just about anyone.

We’re also confident in our expertise. 

We can talk endlessly about how our CEO, Kari DePhillips, was named one of the top 3 women in SEO by Serpstat . Or how we practice what we preach and have driven our entire business through SEO. 

Or how we were ten years ahead of the curve when it came to working remotely .

All of that allows us to weave a simple narrative in our case studies we hand to clients: SEO works, we’re better at it, and we can utilize our specific advantages to do incredible things for your business.

What Data Range Should You Include in Your SEO Case Study? 

As a quick aside, it’s important to point out just what data you’re including. Or, more accurately, what data range you’re including.

The obvious answer is whatever shows your impact in the most dramatic way.

A little less obvious, however, is something standard — something that both shows your impact while being a relatively common metric of success. This is why we typically show year-to-year results in our case studies. When you start breaking things up into smaller units, it can start to look like cherry-picking.

Year-to-year results typically are big — and to marketers and execs in the know, they’re also impressive because they tend to include spin-up time. This means that they tend to be realistic, too — something that can earn you kudos in a space known for being, uh, let’s say a little less than honest.

As far as what data you’re showing, we suggest sticking to the big numbers: sessions or users, conversions, and number of ranking keywords. SEMrush can be useful here — we find their historical data to be the best. (PS: If you want to give SEMrush a try, you can get a free week by using our link. )

Showing It’ll Work For Them

This is a special bit that’s going to require us to go on a bit of a tangent.

At the end of 2019, a client came to us with a unique problem: their customer is a needle in a haystack.

They were convinced that they were different. They were the exception. SEO wouldn’t work for them.

Because they sell luxury doors, windows, and security solutions to some of the richest people on Earth. Basically, if you need a bulletproof panic room for your yacht, we know a guy. 

Could SEO really help them find their target market? Were these hyper-rich folks really looking at Google to find the best security solutions for their home? 

Maybe they weren’t — but someone certainly is.

We convinced our client that high-end architects and interior designers are absolutely Googling this sort of thing. 

They want to know about the latest options and building materials to woo clients over. With the pandemic eliminating the ability to make in-person sales calls or attend conferences. Googling is the easiest and next best option

We were able to tell — thanks to keyword research — that security consultants were looking for options for their clients.

A year later, and surprise:

Before our client signed with us, he was going door-to-door around the United States trying to sell millionaires and billionaires these products.

Now? He gets clients coming to him — clients he otherwise would’ve never reached.

Big clients, with big budgets – even some famous people from Hollywood! Their security and interior design teams Google various terms we’ve optimized our client’s website for, and BAM.

Within six months, our client received so many new leads from SEO he had to hire new salespeople to keep up with demand.

But what does this hyper-specific case study show? How is it relevant to potential new clients?

That’s easy: because it shows we’re competent, and it also shows that we can develop an SEO strategy that works for industries that aren’t typically thought of as “SEO friendly.”

It’s for this reason that we think that any simple story you can tell about a client’s success is good — even if they aren’t in an especially common industry.

Good stories are good stories. It’s as simple as that.

Include a Narrative in Your Case Studies

Marketing is just storytelling. SEO folks tend to be very focused on the data — but the reality is, even good data can’t sell itself. You’ve got to include a narrative.

Why did your client come to you? What did they need? What were they struggling with? How did you solve their problem? How does that relate to the potential client reading the case study?

To make this easy, most of our SEO case studies follow a simple formula:

• The Problem
• The Strategy
• The Results
• What This Means For Your Brand

Here, the problem refers to the initial dilemma. Why are they coming to you? What do they need? What questions do they have?

The strategy is exactly what it says on the tin — just boiled down into a paragraph or two of easy-to-digest copy.

The results is where most of the three things listed above this section. We talk about the numbers, what they achieved, and what that means for the client.

Finally, the last section translates our past (or current) clients’ success into the potential success of the person reading the case study. We’re careful to point out how the client in the case study is unique, but at the same time, we make sure to point out that the nature of SEO is inherently universal.

That is, SEO can work for all businesses — it might not work in the same way, and it might not have the same results, but there’s a strategy there that CAN work to some extent for YOUR business.

https://www.freepik.com/free-photo/business-desktop-with-office-elements_4702652.htm#page=2&query=notebook%20glasses&position=2&from_view=search&track=sph

What to Avoid When Making an SEO Case Study

Don’t fall into the trap of relying on big names.

Many of the folks on TCF’s staff have had the luxury of sitting on both sides of the table. That means that, in addition to having to pitch businesses before, many of our team members have also had to court agencies.

This means that we are familiar with what some of your pitch decks look like.

And… we have to be honest, we’re a little embarrassed for you.

Far too many big (like, if you work in marketing, you’d know their names) agencies rely on case studies that just name drop Fortune 100 companies, talking about how they “helped” them “achieve results.”

...but if you ask for details?

“Well, everyone said we did a great job!”

If you can’t cite specific details about the project and what you did, then you aren’t writing a case study — you’re just writing copy for your execs to high-five over.

Your case study shouldn’t look like an algebra quiz.

Numbers are good. They’re concrete. 

But we’re marketers, folks. You’ve got to tell a story. 

What problem did you help your client solve? Why did they come to you in the first place? What did you DO for them?

Numbers and graphs can help illustrate these points, but they aren’t the whole story.

Don’t just show green numbers. You’ve got to explain what they mean.

At the same time, you don’t want to go overboard here. Don’t start getting into technical details. 

Your client probably doesn’t need to know the differences between sessions and users. They don’t need to know about algorithm updates, or E-A-T (Expertise, Authority, Trustworthiness), or crawl depth.

They just need to know about results — and the general strategy of how you got your client to wherever it was they wanted to go.

Your case study shouldn’t look cherry-picked.

Your data should look honest. If it’s obvious you’ve been trimming down your graphs, or moving around numbers to make your impact look bigger than it is… well, your future client is going to have some uncomfortable questions for you.

It’s okay to only report on pages you had control over — or if you walk away from a client, only focusing on the time you were there (and the direct results that came from your effort).

Just keep in mind — you’re going to have to answer for any discrepancies.

What an SEO Case Study Looks Like (Download our Case Study Template!)

To help you figure out how to put a case study together, we’ve gone ahead and put together a just for this guide.

We’ve commented on it extensively, so you can see precisely why we’ve made the choices we have. 

We’ve done this because — let’s face it — it’s one thing to tell you how to do it, it’s another thing to see it in action. 

By   Guest Contributor

James Nelson

Just used this template!

A few minutes ago.

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SEO is a science. It helps you rank your website to bring in more traffic and interest from potential clients. Sure, it can seem like there's an infinite amount of resources out there to choose from, but what if we told you that we already have one for you?! Meet our SEO Case Study Template - the perfect starting point for any social media marketer or professional marketing their services! Rock on with demonstrations of best practices while making your message clear as day. Includes an informative deck template complete with slides on client-specific projects showcasing results, insider tips, how-tos, lessons learned and best practices based in data & research. Brought to by: Your friends here at Decktopus.

Today’s market is ever-changing and fast paced. To keep up with everything, you need to embrace change. That’s why we designed the SEO Case Study Template! It allows you to customize your presentation slides so that they best suit your needs and are able to engage clients for a more personal feel while still having the power of marketing behind them.

This presentation template can be used by anyone who creates presentations about SEO strategy for Google searches ­­whether it's in webinars or conferences, this template has been developed just for you! With features like showcasing your company information as well as specific information on how analytics is calculated, the presentation will come alive and become even easier for audiences during live webinars and many more.

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Introduction to SEO: Sharing my SEO Training Slides – PPTX and PDF

• Post author: Corina Burri
• Post published: October 14, 2022

Last updated on October 27th, 2023.

In April 2021, I held SEO training for other marketing colleagues. As I put some thought and time into the presentation, I would like to share the presentation with you as a template. Feel free to copy it, to adapt it or to admire it.

If it adds value to your work, please consider buying me a coffee: https://www.buymeacoffee.com/corinaburri or leaving me a friendly reivew on my Google Business Profile.

You can download the presentation either in Powerpoint or in PDF:

Search Engine Optimization: An Introduction (Powerpoint)

Search Engine Optimization: An Introduction (PDF on SlideDeck)

This is what the first slide of the presentation looks like.

If you want to learn a little more before you hit the download button, here are some FAQs.

What topics are you covering in the SEO training?

The presentation is ideal for basic 101 SEO training. It covers the following aspects:

• What is SEO?
• How does the Google search engine work?
• Which ranking factors are important? (s of April 2021)
• Where can you nerd out? (a.k.a literature and blog recommendation)
• Which free tools will help you do SEO?

How many slides has this SEO introduction training?

13 Slides with speaking notes

What is the design style of slides?

Black background and white font. There is no branding on the slides; they are ready to use as a template for your SEO training.

Is the download of this SEO presentation really for free?

Yes, 100% free. No strings attached. I’m not making any money unless you buy me a coffee 🙂 (did I already say that?): https://www.buymeacoffee.com/corinaburri

Here’s the link again: Search Engine Optimization: An Introduction (Powerpoint) Search Engine Optimization: An Introduction (PDF on SlideDeck)

If you want to learn more about SEO, I have recently written a guide on how to learn SEO. It took me 2.5 weeks (94 hours) to get a hang of basic SEO. And ever since I spend 4 hours weekly in order to keep up to date with recent changes. Here’s how I calculate my time investment.

Can I convert the pptx of the SEO Training to ppt?

Yes, you can convert a PowerPoint (.pptx) presentation to the older PowerPoint format (.ppt) if you need to. Here’s how you can do it:

• Open the .pptx presentation in Microsoft PowerPoint.
• Click on “File” in the top left corner.
• Select “Save As” from the menu.
• Choose the location where you want to save the converted file.
• In the “Save as type” dropdown menu, select “PowerPoint 97-2003 Presentation (*.ppt)” or a similar option that corresponds to the .ppt format.
• Enter a file name and click the “Save” button.

This will save a copy of your presentation in the older .ppt format. Keep in mind that saving in the older format may result in some loss of features or formatting.

Sidenote: How to find PowerPoint files on Google search

I’ve had that question a couple of times. If you’re searching the web for a specific file type, there is a handy search operator. Say, for instance, you’re looking for a PowerPoint slide deck about SEO basics. Just type the following query in the search bar:

Google will only return results with PowerPoint presentations.

This also works with other file extensions such as pdf , doc for Microsoft Word or xls for Microsoft Excel.

There are a handful of other search operators. I find it very handy to use them. On this Google support page , you find an overview.

Have a great day!

Want to be notified when I share more docs and presentations? Sign-up for my newsletter. You get an email when a new post is out. I won’t spam. Promised.

Corina Burri

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How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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Case Study – The Tale of 3 Local SEO Clients - PowerPoint PPT Presentation

Case Study – The Tale of 3 Local SEO Clients

In this case study, we will determine the success rate and roi of the must local seo package which has been delivering amazing results for local business owners. – powerpoint ppt presentation.

• The Tale of 3 Local SEO Clients
• As more and more local customers are turning to internet to find local services and products, local SEO has become a must for small and medium businesses.
• 64 of local customers use directories and online search engines to find a local service provider.
• Local SEO has become a boon for local businesses, from plumbers to cleaning service, packers movers, electricians, restaurants and removal services
• Today, everyone is ready to offer you a local SEO solution but do all deliver
• In this case study, we are analyzing the success rate of our Must Local SEO package.
• The purpose of the case study is to evaluate the effectiveness and ROI of the Must Local SEO Package
• With so many Local Business SEO services and service providers it is a daunting task for clients to choose who or which method is the best for their business.
• Time and again we hear terrible tales from clients on how their previous SEO provider(s) ripped them off and in some cases got their sites banned with black hat SEO.
• We decided to do a study for 3 clients who are into local business with PPC spend
• Rank Organically for the keywords related to their business in their locality on Google and other top search engines.
• Precise Map location at the top mapping sites with detailed listings.
• 100 Complete profiles on their business
• Higher visibility over Social Media
• Good reputation at top review sites
• Better social engagement activity
• A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE
• They specialize in Luxury Travel, Airport Pickup Drop Services, Travel for business conference, vacation travel etc.
• Their popular services
• Chicago Corporate Limo Accounts
• Chicago Town Car Service
• Chicago Airport Sedan Service
• Chicago Champagne Wedding limo
• Chicago Bachelor Party limos
• They offer affordable yet professional cleaning service in Tampa Bay area . Highlights of their business
• Fully Licensed Trained Staff
• Green Cleaning Service
• Reasonable Pricing
• Prompt Professional Cleaning Service
• Flexible Tampa Cleaning And Maid Service
• Dallas Bases Windshield repair company with several other locations.
• They are experts in
• Windshield Replacement
• Windshield Repair Services
• Auto Glass Repair
• Car Window Repair
• The procedure how the Local SEO service was performed for all the 3 Clients
• STEP 1 SETUP ANALYSIS
• Google Analytics Setup
• Webmaster Tools Setup
• Competitor Analysis
• Back Link Analysis
• SERP Analysis
• Website Analysis
• STEP 2 On Page Optimization
• Keyword Research
• Keyword Mapping
• Google Page speed Optimization
• Sitemap.xml Generation
• Sitemap.xml Submission
• Meta Title writing Optimization
• Meta Description writing Optimization
• Meta Keywords Optimization
• H1 Tag Optimization
• Image Name Alt Tag Optimization
• Canonical Optimization
• Robots.txt Optimization
• Outbound Links Optimization
• 404 Redirect Optimization
• Structured Data
• STEP 3 Local Business Setup
• About Company - Create Optimize
• Google Places, Yahoo Bing Portal Listing
• Registration to Additional Business Sites Yellow Pages -15
• DMOZ Submission
• Submission to Additional Local Web directories -25
• GPS Data aggregator submissions
• Map Listing at top 8 map sites
• Setting up pages at Review Sites -5
• Local Business Promotions (Ongoing Monthly Promotions)
• Facebook , Twitter. Google Updates
• Video Promotions
• Citations -15
• New Local Directories, YP , Reviews Ratings
• Enhanced Social Media Branding
• Local Classified Ad Marketing
• B2B Portal listings
• Social Bookmarking
• Blog Promotion
• Directory Promotions
• Press Release Promotions
• Article Marketing
• Infographics
• What did the 3 Clients Gain?
• An average of 5-10 leads each day via search engines
• Increased ROI when compared to PPC advertising
• Exceedingly higher success rate with minimal investment
• Their businesses have transformed from small medium levels to a larger space driving business deals with people outside their local
• They are at the verge of referring clients to their colleagues due to over crowding of internet based leads in a particular day

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SEO Case Study Of Tajfoods.com.au [PowerPoint Presentation]

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Evidence Review of the Adverse Effects of COVID-19 Vaccination and Intramuscular Vaccine Administration

Vaccines are a public health success story, as they have prevented or lessened the effects of many infectious diseases. To address concerns around potential vaccine injuries, the Health Resources and Services Administration (HRSA) administers the Vaccine Injury Compensation Program (VICP) and the Countermeasures Injury Compensation Program (CICP), which provide compensation to those who assert that they were injured by routine vaccines or medical countermeasures, respectively. The National Academies of Sciences, Engineering, and Medicine have contributed to the scientific basis for VICP compensation decisions for decades.

HRSA asked the National Academies to convene an expert committee to review the epidemiological, clinical, and biological evidence about the relationship between COVID-19 vaccines and specific adverse events, as well as intramuscular administration of vaccines and shoulder injuries. This report outlines the committee findings and conclusions.

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• Digital Resource: Evidence Review of the Adverse Effects of COVID-19 Vaccination
• Digital Resource: Evidence Review of Shoulder Injuries from Intramuscular Administration of Vaccines
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Dubai’s Extraordinary Flooding: Here’s What to Know

Images of a saturated desert metropolis startled the world, prompting talk of cloud seeding, climate change and designing cities for intensified weather.

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By Raymond Zhong

Scenes of flood-ravaged neighborhoods in one of the planet’s driest regions have stunned the world this week. Heavy rains in the United Arab Emirates and Oman submerged cars, clogged highways and killed at least 21 people. Flights out of Dubai’s airport, a major global hub, were severely disrupted.

The downpours weren’t a freak event — forecasters anticipated the storms several days out and issued warnings. But they were certainly unusual. Here’s what to know.

Heavy rain there is rare, but not unheard-of.

On average, the Arabian Peninsula receives a scant few inches of rain a year, although scientists have found that a sizable chunk of that precipitation falls in infrequent but severe bursts, not as periodic showers.

U.A.E. officials said the 24-hour rain total on Tuesday was the country’s largest since records there began in 1949 . But parts of the nation had experienced an earlier round of thunderstorms just last month.

Oman, with its coastline on the Arabian Sea, is also vulnerable to tropical cyclones. Past storms there have brought torrential rain, powerful winds and mudslides, causing extensive damage.

Global warming is projected to intensify downpours.

Stronger storms are a key consequence of human-caused global warming. As the atmosphere gets hotter, it can hold more moisture, which can eventually make its way down to the earth as rain or snow.

But that doesn’t mean rainfall patterns are changing in precisely the same way across every corner of the globe.

In their latest assessment of climate research , scientists convened by the United Nations found there wasn’t enough data to have firm conclusions about rainfall trends in the Arabian Peninsula and how climate change was affecting them. The researchers said, however, that if global warming were to be allowed to continue worsening in the coming decades, extreme downpours in the region would quite likely become more intense and more frequent.

The role of cloud seeding isn’t clear.

The U.A.E. has for decades worked to increase rainfall and boost water supplies by seeding clouds. Essentially, this involves shooting particles into clouds to encourage the moisture to gather into larger, heavier droplets, ones that are more likely to fall as rain or snow.

Cloud seeding and other rain-enhancement methods have been tried across the world, including in Australia, China, India, Israel, South Africa and the United States. Studies have found that these operations can, at best, affect precipitation modestly — enough to turn a downpour into a bigger downpour, but probably not a drizzle into a deluge.

Still, experts said pinning down how much seeding might have contributed to this week’s storms would require detailed study.

“In general, it is quite a challenge to assess the impact of seeding,” said Luca Delle Monache, a climate scientist at the Scripps Institution of Oceanography in La Jolla, Calif. Dr. Delle Monache has been leading efforts to use artificial intelligence to improve the U.A.E.’s rain-enhancement program.

An official with the U.A.E.’s National Center of Meteorology, Omar Al Yazeedi, told news outlets this week that the agency didn’t conduct any seeding during the latest storms. His statements didn’t make clear, however, whether that was also true in the hours or days before.

Mr. Al Yazeedi didn’t respond to emailed questions from The New York Times on Thursday, and Adel Kamal, a spokesman for the center, didn’t immediately have further comment.

Cities in dry places just aren’t designed for floods.

Wherever it happens, flooding isn’t just a matter of how much rain comes down. It’s also about what happens to all that water once it’s on the ground — most critically, in the places people live.

Cities in arid regions often aren’t designed to drain very effectively. In these areas, paved surfaces block rain from seeping into the earth below, forcing it into drainage systems that can easily become overwhelmed.

One recent study of Sharjah , the capital of the third-largest emirate in the U.A.E., found that the city’s rapid growth over the past half century had made it vulnerable to flooding at far lower levels of rain than before.

Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong

SEO Case Study

Sep 30, 2014

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SEO Case Study: Does it Make Business Sense to Hire Search- tec to Optimize Your Website for Search Engines?. All data is based on a current Search-Tec client: Data spans 2009 & 2010 Data blinded to cover NDA Case Study Process Review Pageviews Analyze Incoming Searches

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• incoming searches
• seo program
• search tec client
• seo case study pageviews

Presentation Transcript

SEO Case Study: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines?

All data is based on a current Search-Tec client: • Data spans 2009 & 2010 • Data blinded to cover NDA • Case Study Process • Review Pageviews • Analyze Incoming Searches • SEO Program ROI Calculation • Verdict SEO Case Study

SEO Case Study: Pageviews 450% increase in Pageviews over 24 Months TREND LINE: Exponential

SEO Case Study: Incoming Searches Search Engines delivered a 225% increase in incoming Searches in 24 Months The SEO program delivered 57,883 additional incoming searches to Client website compared to baseline.

Business Development • Customers • Potential customers • Potential Partners • Potential Distributors • Investors • Institutional and Private • VCs • Fund Managers • Clinical • Patients • Referring Physicians • Public Relations • Thought/Opinion Leaders • Journalists writing a story related to your business • Human Resources • Passive job seekers • Industry talent Who Are All These Incoming Searchers?

Where would these 57,833 incoming searchers have gone if this Search-tec Client had not hired us to search optimize their site? What about those 57,833 incoming searchers? Competitors!

The SEO Program drove an incremental 57,883 incoming searches • The SEO Program drove incremental 629,802 PVs. This is about 10 Pageviews per searcher - these are considered ‘heavy users’ • Cost Comparison for Search Engine Marketing (SEM): The Google AdWords average medical keyword is $6.00 Cost Per Click (CPC) • Google AdWords equivalent cost of generating this incremental traffic: $347,298 (57,883 incoming searchers x $6.00)** • Actual cost of this SEO program to Client in this timeframe: $22,500 • Return on Investment: 14.4 : 1 • ** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month. SEO Case Study: ROI

Question: Does it Make Business Sense to Hire Search-tec to Optimize Your Website for Search Engines? SEO Case Study: Verdict Answer: Yes! A demonstrated Marketing ROI of 14.4 when compared to the average Worldwide Marketing ROI of 1.09*. If you are doing any Marketing at all, Search-tec Website Optimization should be part of your promotional plans! * According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf

For more information on how to optimize your website, please contact: http://www.search-tec.com Kevin O’Daniel Principal Phone: 415-203-1636 Email: [email protected] Thank You!

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SEO Case Study Of Tajfoods.com.au

Taj Foods have grown to become one of the leading basmati brands amongst the extremely discerning rice eating community, and one of the leading Basmati Rice Manufacturers, Importers, and Exporters in Australia. Consistent high quality, attractive price points, very high customer satisfaction and brand loyalty have been the main guiding principles of growth.

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The seo agencies Case Study You'll Never Forget

The ideal SEO companies utilize a combo of most current on-page and also off-page SEO approaches to make leading results for your website. They function with a a great deal of customers. Diversified Skills Nowadays, they deal with a great deal of specialists to manage various kinds of projects. It ought to be certified to supply solutions in your area. On the various other hand, it has all the required devices to educate their professionals. It will certainly assess your service and also suggest certain methods that can help you grow your company. It's ideal to seek the services of a firm that recognizes your needs and also will be able to aid you acquire your targets with the assistance of their specialized group. They have the skills that will be extremely valuable when employed to your business's internet site. Because Search Engine Optimization planning is a continual procedure as well as may need a whole lot of time for research as well as evaluation it's most efficient to outsource the specific same. If you contract out the Search Engine Optimization of your website to an agency, then they would certainly require some time to obtain to recognize your company and the instructions you work. Not every SEO can manage all the different sorts of businesses in the industry. Search Engine Optimization will absolutely alter the manner that you work permanently! Our New York Search Engine Optimization Specialists get knowledgeable regarding our customers as well as their business. Our experienced New york city SEO specialists will have the ability to know your firm directly. Neighborhood SEO is really vital to your company if you're targeting your close-by market. For many around the net, 10 Best SEO is now understood as the greatest SEO blog online, as a result of its unique and broadening web content. For those that have not made use of black hat SEO strategies on your internet site, don't start. Not having a technique prepared through a professional SEO business will certainly set you at a downside and also will be something you need to do if you are mosting likely to maximise your odds of success. It will treat your website like their own. The optimal Search Engine Optimization business India supplies, such as Organize Technologies, for instance, can design the optimal plan to aid connect with the web community, in the most pragmatic and also the absolute most satisfying means. The firm you inevitably pick have to be based upon your organization requirements and also objectives. Finally, have an appearance at the companies reviews. The perfect company for you will certainly recognize your requirements and also may provide you costs accordingly. When you check out, you will see much more firms.

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