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[Updated 2023] Top 10 Winning Case Study Competition Presentations [and 10 Vexing Business Issues They Can Help You Solve]

A case study competition is a formal exercise that tests the participants’ mettle in decision-making, collaboration, and presentation skills. As a key driver of industry-specific analysis focused on the problem-solving acumen of the researchers, case study competitions have become an integral part of corporate brainstorming as well as high-end B-school programs.

In the most basic sense, a case study competition aka a case competition seeks to give students or researchers a chance to analyze various aspects of a company and then come up with solutions to its problems. Based on the complexity of the subject involved, the participants are given a certain time limit to examine the subject and its market situation, find out loopholes that result in a problem, and then propose the solution in the form of a presentation.

Now ideally, the analysis and research phase of a case study competition demands a diverse team to work in unison and think on their feet. Some tasks may also require the contestants to work out an entire roadmap for the organization. These roadmaps can address issues at every managerial level of the organization right up to the director.

However, what makes or breaks a participating team’s chances of winning the competition is the presentation of the case study. A well-defined and logically structured presentation can enable a power-packed performance, ultimately helping you become the star of the competition.

Therefore, this blog puts together 10 of SlideTeam’s best case study competition presentation templates in context with 10 major business issues that they can help analyze and solve. Take a look, download the ones you like, and get cracking with your presentation.

Templates to use for your case study competition 

The corporate landscape is susceptible to occasional crises. Therefore, examining a subject for your case study competition requires a fine eye for detail that sees beyond the corporate veneer. And while this research and collective thinking can take up a lot of your deadline time, you may not want to fumble last minute to prepare a half-baked presentation that lays waste to your hard work.

Therefore, here are 10 case study competition presentation templates prepared by SlideTeam experts that solve 10 significant issues that the subject can face. These templates carry detailed information on how the subject matter resolved the problems and fit any criteria assigned by the judges of your case study competition. So when you find your perfect fit, just click on the template and incorporate it to save precious time.    

Problem 1: Opening up new revenue streams in a stagnant market

A dormant market is a businessperson’s nightmare. Plummeting profits in the then lucrative ecosystem can make even the most well-established company jittery. However, opening up new revenue streams in such an ecosystem can be a challenge as well as an opportunity. If you figure out the challenge, you can exploit the opportunity.

Notably, this is quite a popular topic assigned as a challenge in a case study competition. It tests how the participants understand revenue generation and how to diversify a company’s portfolio with appropriate techniques. Here’s an actionable template that accomplishes that with ease.

The template solution

The following PowerPoint template takes a beer company as a case study. The company is generating stagnant revenue in the North American region and, therefore, wants to attract more customers and develop new revenue streams in the area. So the template methodically addresses the issues with appropriate profiling and SWOT analysis of the company.

Additionally, the template explores the development and marketing of a new product range for the company including premium, specialty, and healthier products. This is supported with suitable cost and risk analyses while exploring possibilities of future growth. Just click and download the template and infuse it with your subject-specific information.

Download this template   

Problem 2: Declining user base

Call it the effect of intense competition or lack of engaging prospects; customers tend to wean off a brand if nothing excites them anymore. The result is a grueling loss of revenue and, sometimes, even a complete downfall. The challenge in this situation is more about acting fast and thinking out of the box rather than fixing the mundane.

Ideally, the peak and plateau of the subscriber base of a business depend on how its client communication channels are performing. The peak is when the company is giving its best to acquiring more customers, and the plateau is when this activity falls stagnant. The following PowerPoint template provides a comprehensive to-do list for addressing this issue.

The following PowerPoint template takes a telecom company as the case study. It evaluates the current domestic and international market presence of the company and then suggests solutions.

Notably, this template displays a four-pronged approach to growing the company’s user base. This includes tracking customer-related metrics, promoting the launch of new products on social media for better reach, resolving service issues more quickly, and providing personalized services to the customers.

One can also depict how measuring the KPIs after applying better expansion, technological and promotional strategies shows promising results. Ultimately, one can use the tabulated models in the template to show how a strategic overhaul grows the company’s user base over the years.

Download this template

Problem 3: Customer retention rate optimization

Consumer loyalty towards a company depends on several spontaneous factors ranging from special offers and support. This loyalty, or customer retention rate as it is called, has to be in high figures for a company to thrive in a world full of replicable ideas. If companies ignore what their competitors listen to, customer loyalty is out the window then and there. This applies specifically to those relying on digital platforms for their bread and butter.

Often the biggest challenge for online companies is to get the maximum value out of their association with the customers. Ideally, with practical techniques of customer retention rate optimization, loyal customers become advocates for the brand. Here’s the template solution to prepare a winning case study.     

This PowerPoint template analyzes the declining customer retention rate of an e-commerce company over five years. Besides taking stock of the current situation, the template also offers a comprehensive view of the company’s five major problems. These include increased customer churn rate, decline in sales, reduced repeat order rate, decreased customer loyalty level, and falling Net Promoter Score (NPS).

The template depicts a systematic approach to solving these problems. It illustrates loyalty programs, social media presence, and customized services to increase the company’s KPIs. Additionally, you can also discuss the risk management strategies to make a convincing point in your case study competition. 

Download this template    

Problem 4: Growing the market share

Growing their market share is quite an uphill battle for companies. The underlying reason is the global shift in market trends that may push the company to lose a significant chunk of its market share. Besides, business owners find themselves constantly juxtaposing their strategies in the face of a crumbling market share, finding it hard to churn out the right solution.

Moreover, strategic myopia is another roadblock in claiming a more significant share in the industry. Here’s a suitable PowerPoint template that will help you establish a credible solution for a case study.

The following PowerPoint template provides an unbiased view of the case study of an energy company facing a decline in market share. Though enjoying a stellar reputation in its region of operation, the company faces the challenge of increasing its market share with its offshore wind expansion strategy. The template uncovers how the organization attains this with renewable energy applications.

Moreover, the template also defines how the strategy will unfold in three stages — “feel the breeze”, “catch the wind”, and “take off”. You will also find techniques of overcoming the intense commoditized competition in this PPT template, making it a handy tool to help you triumph in the case study competition. 

Problem 5: Personnel shortage

While hiring the right talent is one of the biggest challenges for startups and corporations alike, personnel shortage can invite crisis galore. With staff crunch comes dwindling productivity and revenue, putting companies in a fix. Personnel shortage is often the assignment targeted in several case study competitions. From the perspective of human resources, a shortage of specialized staff makes it more challenging to keep the business afloat.

So here’s a template solution that offers an outline of the strategic initiatives needed to tide over the crisis and help the subject reclaim a better position.  

The case study presented in this PowerPoint template addresses pilot shortage in an airline company. It illustrates the critical facts about the company first, such as the revenue, total passengers, and net profits. After that, it depicts the pilot shortage data over the years, attributed to retirements of old experienced pilots and cost of training new pilots.

Using this template, you can showcase the company’s financial position and three key strategies to enhance human capital. These include establishing a training academy with regulated costs, promoting the benefits of joining the pilot training, and increasing the R&D and innovation efforts for better market positioning. Click below to download and deploy.

Download this template          

Problem 6: Declining sales

One of the most vexing concerns for a company is declining sales figures. The key drivers of sales are high demand for the product, better market positioning, and customer sentiment. If any of these falls out of balance, the consequences are detrimental. Corporate think-tanks today have to face this challenge with strategic vision and analyses.

Primarily, low sales result from lack of unique value proposition (UVP), misalignment of marketing and sales, expansion beyond capability, and variants of mismanagement along the company hierarchy. The following template solution shows how to keep these at bay.     

In the face of any kind of decline, the company’s strategy will need some tweaking. If the situation turns grave, a complete strategy pivot may be the answer. Therefore, this PowerPoint template is the perfect tool to execute strategic changes for better sales. The template takes a car manufacturing company as the subject and describes its vital stats and figures in a well-developed layout.

The template shows how various contributors of poor sales can be tackled with the help of diversification of the business, development of more fuel-efficient cars, and production of vehicles in the budget segment to attract more customers. Additionally, the template suggests steps like investment in R&D and digital marketing for more impactful promotions.

Problem 7: High fuel costs

Rising global fuel prices are a pain for companies across the globe. International market fluctuation and COVID impact are enough to crush the spirits of companies relying on fossil fuels for basic operation. Fuel being their most crucial resource, organizations have to grapple with continuous demand-and-supply math and the financial burden of purchase and utilization.

Increased fuel costs have a cascading effect in the form of increased transportation costs, loss of customer base, and high employee turnover. Here’s a template showing a case study to solve this conundrum.   

The ultimate goal here is to minimize transportation costs. The following PowerPoint template illustrates the techniques to do that with the help of an example of a logistics company. With a comparative view of the crude oil prices globally and fuel costs in a particular country of service, this template chalks out a triple-phase roadmap for the company. This includes automated logistics for shorter processing duration, inking a contract with a suitable logistics supplier, and using warehouses for storage and dispatch. 

The template also helps you present the subsequent cost analysis and comparison with data-driven tables and charts. So download the template below and make an everlasting impression.  

Problem 8: Brand expansion

Growing companies are at the helm of innovation and development. However, the biggest test comes when they need to expand their brand to unexplored markets. Merely having a product may not be enough to get the desired outcome. Moreover, the changing demographics and global technical disruptions make it a steep climb for ill-equipped organizations.

The road to a more prominent brand is full of technical and strategic hiccups. So here’s the perfect PowerPoint template to help you deduce the secret to brand expansion.    

Here’s a typical example of the brand expansion needs of a reputed pharmaceutical company. The PowerPoint template showcases the tactics to capture a new market for the company’s existing brand of treatment drugs for Crohn’s disease.

Additionally, this template illustrates how the company can develop the brand to treat other auto-immune disorders. It also provides the roadmap with careful SWOT analysis and competitive study while outlining the market opportunities for the brand.

The PPT template is perfect for presenting lucrative pricing strategies and marketing techniques that the company can follow to crush the competition in their dominant market. Click the link below and download the template right away.     

Problem 9: Applying trends to get a competitive advantage

A business owner’s biggest asset is their ability to feel the market’s pulse and devise strategies accordingly. But the corresponding challenge is even more troubling — how to apply the latest trends and march ahead of the competition? Often the concern here stems from the inability to infuse technology into your business model. Besides, trends are often ignored as one-hit wonders or “too much work”.

However, this is where budding entrepreneurs make the silliest mistake and keep “doing their own thing”. This costs them their customer base in the long term as their competitors, who put their ear to the ground, can satisfy the client better. The following template uncovers the secret to success.      

Full disclosure! The lure of the trending comes with its own set of risks. And to get the rewards, this template will show you how to apply systematic techniques to gain a competitive advantage. The case study subject is a cosmetics company looking to drub its competition by adopting the latest industry trends.

Since the face value here is of the utmost importance, the template showcases how incorporating visual technology can separate the brand from the crowd. Additionally, the template outlines how adopting AI-powered virtual try-on, engaging displays, and personalized customer service applications can boost the company’s market presence. The result — increased customer loyalty and spectacular profits.     

Problem 10: Applying trends to enhance profit margins

Applying the latest industry trends is beneficial for the company’s competitive positioning, and it also leads to better profit margins. However, execution requires critical and dynamic thinking on the part of the business owner. Here’s a template that helps you bring corrective strategies to the table.      

This PowerPoint template also considers a cosmetics company as a case study. Besides highlighting the lack of the latest technology, it also brings to light the company’s inadequate customer experience strategies and poor cross-selling skills. All these factors are visualized as the causes of the company’s depleting revenue streams.

As a workable solution, the template also highlights strategies like developing the team’s cross-selling skills, providing innovative skincare tools, and rolling out loyalty programs to entice existing customers. You can also discuss the risk mitigation strategies and quality assurance frameworks for enhancing profit margins with ease. Download it right away.  

So there you have it! These are the 10 comprehensive PowerPoint templates that will make any case study competition presentation a cakewalk. Just download these and let visually stunning designs do the talking for your hard work and research. Should you feel the need for something even more fine-tuned to your needs, our design team will always be ready to help. You can also explore our one-page case study templates to keep it short and excellent.  

FAQs on Case Study Competition

What is a case competition.

A case competition is a business competition where participants are presented with a real-world business scenario or problem, and are given a limited amount of time to analyze the situation, develop a solution or strategy, and present their recommendations to a panel of judges. These competitions typically involve teams of undergraduate or graduate students who work together to analyze the case and develop a solution.

What do you do in a case competition?

In a case competition, participants are given a real-world business scenario or problem and are required to analyze the situation, develop a solution or strategy, and present their recommendations to a panel of judges within a limited time frame, typically ranging from a few hours to several days. Here's a breakdown of what typically happens during a case competition:

Receive the case: The competition organizers will provide the case to participants, which usually includes a description of a business problem or challenge that needs to be solved.

Analyze the case: Participants will work in teams to analyze the case, using their knowledge of business concepts, industry trends, and market research to identify the root cause of the problem and potential solutions.

Develop a solution: Based on their analysis, participants will develop a solution or strategy to address the problem, outlining specific steps and tactics to achieve their proposed solution.

Prepare a presentation: Once the solution is developed, participants will prepare a presentation to communicate their proposed solution to the judges. The presentation usually includes an executive summary, background information, the proposed solution, and an implementation plan.

Present the solution: Teams will present their solutions to the judges, typically within a set time limit. The presentation may include visual aids, such as slides, charts, or graphs, to help convey their ideas.

Q&A: After the presentation, the judges may ask questions to clarify the solution or challenge assumptions made by the team.

Award ceremony: After all the teams have presented, the judges will announce the winners of the competition, and prizes may be awarded to the top teams.

What is the objective of case competition?

The goal of a case competition is to develop critical thinking, analytical, and problem-solving skills, as well as teamwork and presentation skills. Participants are typically judged based on the quality of their analysis, the feasibility and creativity of their solution, and the clarity and persuasiveness of their presentation.

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• 11 Professional Use Case PowerPoint Templates to Highlight Your Success Stories
• Top 11 Use Case Templates With Samples and Examples
• Top 10 Business Case Study Templates with Examples and Samples

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33 Catchy Business Tagline Examples & How to Create Your Own

Jackie Jacobson | June 28, 2023 | Branding | 18 min read

Quick Links

• 1.   What Is It?
• 2.   Perks of a Tagline
• 3.   Creating a Tagline
• 4.   Tips & Tricks
• 5.   Tagline Examples

Catchy Business Tagline Examples

• 1.  Meow Mix: "So Good, Cats Ask For It by Name."
• 2.  HOKA: "Time to Fly."
• 3.  Airbnb: "Belong Anywhere."
• 4.  Nike: "Just Do It."
• 5.  Lay's: "Betcha Can't Eat Just One."
• 6.  Arby's: "We Have the Meats."
• 7.  Jared's: "He went to Jared's."
• 8.  Publix: "Where shopping is a pleasure."
• 9.  Sprite: "Obey your thirst."
• 10.  McDonald's: "I'm Lovin' It."
• 11.  Dunkin' Donuts: "America Runs on Dunkin'."
• 12.  Maybelline: "Maybe it's Maybelline."
• 13.  American Express: "Don't Live Life Without It."
• 14.  CoverGirl: "Easy, Breezy, Beautiful, CoverGirl."
• 15.  California Milk Processor Board: "Got Milk?"
• 16.  M&Ms: "Melts in Your Mouth, Not in Your Hands"
• 17.  Dollar Shave Club: "Shave Time. Shave Money."
• 18.  Southwest Airlines: "Low Fares. Nothing to Hide."
• 19.  Coca-Cola: "Taste the Feeling."
• 20.  Kay Jewelers: "Every Kiss Begins With Kay."
• 21.  Toyota: "Let's Go Places."
• 22.  Lush: "Fresh Handmade Cosmetics."
• 23.  Apple: "Think Different."
• 24.  BMW: "The Ultimate Driving Machine."
• 25.  Bounty: "The Quicker Picker Upper."
• 26.  General Electric: "Imagination At Work."
• 27.  The U.S. Marine Corps: "The Few. The Proud. The Marines."
• 28.  De Beers: "A Diamond Is Forever."
• 29.  L'Oreal: "Because You're Worth It."
• 30.  Ford: "Go Further."
• 31.  Skittles: "Taste the Rainbow."
• 32.  Red Bull: "Red Bull Gives You Wings."
• 33.  State Farm: "Like a good neighbor, State Farm is there."

Great taglines have a few things in common — they're memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail mixed with some creativity.

Experts indicate taglines should be memorable and tug on the emotions of consumers. Think of the tagline as the most concise way possible of defining your brand.

What Is a Business Tagline?

A tagline is a phrase that communicates a brand's mission, purpose, or culture in a clear, entertaining fashion. Their main goal is to engage consumers and make them feel more connected to the brand.

Some of the more popular business taglines that you're familiar with have likely been repeated more times than you can count. There's a reason for that.

That short, snippy phrase is meant to be an ear worm that triggers a picture of a specific brand's logo or product the second you hear it. That's brand association at its finest.

What a Business Tagline Is Not

It's important that you don't confuse a business tagline with another branding tool, like a slogan or your mission statement . Your tagline is meant to invoke an emotion in relation to your business.

This differs greatly from the use cases of a mission statement, value prop, and the like.

Benefits of Business Taglines

Your tagline is meant to help boost your business, but there are several explanations as to how it does that.

Chiefly, though, you'll want to create one for a few core reasons that directly impact your business' revenue and growth.

Differentiates Your Brand

A catchy phrase is a great way to stand out from the rest in your market. If you can get your audience to memorize your tagline, then you'll be top of mind when it comes to the pain points you target.

Being recognized as unique is crucial, especially in saturated, competitive industries. You should invest in what you can to keep yourself recognizable.

Boosts Brand Trust Awareness

The more familiar a consumer is with your brand, the more likely they are to do business with you. Just by knowing your tagline, a consumer will have an easier time trusting you than your competitors.

The logic is that they feel as if they already know you, usually through a friend or family member . With that validation, they'll feel confident in purchasing from someone who has proven their credibility.

Broadcasts Business Value

By nature, your tagline should communicate either what or how much value your business offers. So, it stands to reason that when your tagline is well-known, so is your value.

Get your company's messaging out there through a clever and creative tagline.

How to Create a Business Tagline: 3 Easy Steps

If you already have an idea in mind, it's an incredibly simple process to come up with a business tagline. The trickiest part is ideating a concept.

Here are three easy steps to help you figure out what your customers will be mumbling under their breath every time they hear your company's name:

1. Know Your Goals.

Know your business goals and the purpose of your company so you can portray this in everything you do, including your tagline. If you want to change the world one product at a time, your tagline should reflect that far-reaching goal while also explaining the product.

A tagline says a lot with a little, but you must first know your direction and the unique selling proposition (USP) of your company so you can communicate it to consumers.

2. Brainstorm Your Business.

Writing an effective tagline and summarizing your business in a few words is quite a challenge.

Take the time to figure out what your business is about. One of the simplest ways to figure out words that define you as a brand is to get a large piece of paper or a whiteboard and start writing what comes to mind. Connect related words with lines and circle the ones with power.

Once you have a sheet with some words, start drawing on what you have and putting them together into a phrase that defines who you are, what you do, or the problem you solve.

3. Trim the Words.

Speaking of using just a few words, try to trim down whatever you've come up with.

Is there one word that says the same thing as two words? Do you need articles in your tagline, such as "a" or "an?" Try different ways of saying the same thing.

For example, one client came up with a tagline that stated they take your item and turn it into their art. A better way of saying that (without giving away their tagline) was simply, "Your item into art."

Tips for a Catchier Business Tagline

Once you've got the bones laid out, spruce the tagline up a bit with different tricks and practices that will make it even easier to remember.

Here are some solid tips to keep in mind when refining your tagline:

Understand Your Audience.

Before creating a tagline for your business, you must understand your target audience . If the best taglines tug on the emotions, then you must first understand the emotional pain points of your customers.

If your customers are mostly working moms, then an issue they face might be lack of time to finish everything. If your tagline shows how your product solves that problem, you've hit gold with those few words.

Study the Competition.

A tagline is your opportunity to stand out from competitors. The last thing you want is a tagline that is eerily similar to one already in use.

Take the time to make a list of all the taglines your competitors use. If you know what they're using, you can ensure you don't accidentally create a similar tagline. Make a list of the most powerful words used by competitors and double check you aren't using similar words or phrasing.

Tie the Tagline to Your Brand.

Once you come up with a tagline, you must then tie it into your brand.

Does it explain what you do for people or what your product does? Not only should it embrace the emotional pain point as mentioned above, but it also needs to be specific to your brand. If the tagline is so generic it could apply to nearly any product in the world, it needs more work.

Use Your Tagline Consistently.

Once you land on the perfect tagline that defines your brand and audience, use it across different platforms. The more you use your tagline, the more people begin to associate it with your brand.

Add your tagline to your website, to social media pages, to emails you send out, and to any printed materials. Any type of material released about your brand should contain your tagline if possible.

Include a Benefit.

Note how many of the most popular taglines out there offer a benefit to the user in some way.

For example, Meow Mix's tagline claims the food is so good your cat craves it. Tranquil Shores points to the word "recovery" as the benefit of its brand. SoulCycle says you'll take a journey.

Think about the benefit to customers when they use your product or service and how you convey that in the fewest words possible.

Use a Generator.

If you feel truly stuck on coming up with a tagline, use one of the tagline generators online and see what wording the wizard offers.

You'll still need to tweak it into something specific and usable for you, but it's another method of brainstorming and it works well for some businesses. Here are a few generators:

Shopify : Type in a single word describing your business and see what the generator comes up with. This one shows dozens of potential taglines at a glance.

Procato : Type in your business name or a word. The generator looks at hundreds of other taglines and slogans and comes up with some ideas for you.

Slogan Generator : Type in a word or the name of the product or business and get ideas for slogans and taglines. The generator offers tips along the way to help you brainstorm ideas.

Any slogan or tagline generator works for brainstorming ideas for your own tagline. If you don't find the perfect one with a generator, choose a few as a starting point and work from there. 

Choose an Evergreen Tagline.

Consider whether you'll use the tagline for many years to come and make sure none of the elements are too trendy. Your tagline becomes synonymous with your company.

While you can change it, you'll lose traction from all the time and effort put into getting it and keeping it in the minds of consumers. It's better to choose a tagline that will be as current in 10 years as it is today.

33 of the Best Business Tagline Examples

There's probably at least 10 different taglines you can come up with from the top of your head. Whether you heard them over the television endlessly or read them on a wrapper for years, you've definitely been exposed to some great ones.

Here's our list of some of the greatest business taglines in the game right now.

1. Meow Mix

Meow Mix has an easy-to-remember tagline that gets right to the heart of what it does — create good-tasting food for cats. "So good, cats ask for it by name."

You've likely heard the line used in its television commercials along with cats meowing as though asking for the food.

Did you know that HOKA is a New Zealand name meaning "to fly"? That's perfect for a running shoe brand. 

As a nod to the shoe and the country's adventurous spirit, HOKA claimed the tagline "Time to Fly." It's short and sweet, plus it calls back to the performance that customers expect from a good running shoe. 

Airbnb's "Belong Anywhere" works so well because it speaks directly to what travelers are looking for. Bumbling through hotels while you're on vacation is often a disconnected, unengaged experience. Airbnb was created to solve that problem.

You can now book warm, personalized spaces so that you feel like you "belong" no matter where your travels take you.

There may not be a person alive who hasn't heard "Just Do It." And, honestly, it's catchy and motivational at the same time. Nike encourages its consumers to go above and beyond in chasing the goals, whether it be running a marathon or acing an exam.

Nowadays, you don't even have to see the brand name to know that it's Nike. You just need that iconic swoosh and those three simple words.

If you want to talk about clever advertising, Lay's nails it with their tagline: "Betcha Can't Eat Just One."

The challenge achieves two things: First, it points out the fact that consumers rarely, if ever, eat a single chip and call it a day. It's almost instinctive to reach into that bag again and again until it's empty.

Secondly, it doesn't overpromise on flavor or nutrition, which could work against the brand. It simply calls on the fact that humans enjoy salt and crunch. And that alone can be enough to compel a purchase.

"We Have The Meats" definitely stands out from the rest of the fast food restaurant taglines. Arby's has maintained its brand of being the fast food sandwich joint since 1964. Their tagline reflects on that, speaking directly to their consumer base.

If you've seen the commercial, then you know that the sick bass line that precedes the line is awesome too.

Jared's tagline is confident and bold: "He went to Jared's." It's pretty well known and became synonymous with any successful proposal.

Showcased by their commercials where, usually, a man proposes to a woman and she accepts, everyone will whisper that he got his ring at Jared's. It's implied that that fact alone is what won her heart, since clearly Jared's has the best jewels around.

Like we said, confident and bold.

If you've been to the southeast, then you know that Publix is a big name grocery store in the region. In fact, it's "Where shopping is a pleasure."

Their tagline speaks to the excellent customer service and fair prices that the brand is known for. Shoppers appreciate the deals and friendliness they experience upon every visit.

Sprite has a campaign with the tagline "Obey Your Thirst." It's definitely attention-grabbing and pairs well with their slew of celebrity endorsements.

From the mouths of Lil Yachty, Lebron James, and other big names, consumers are challenged to sate their thirst with an ice cold, refreshing Sprite.

10. McDonald's

"I'm Lovin' It" is also world renowned. McDonald's tagline doubles as its jingle, hummed by everyone from age three to 80.

Since the fast food joint works hard to deliver on fast and delicious service, their company slogan is pretty accurate.

11. Dunkin'

Source: PR Daily

Dunkin' has had the mantra of "America Runs on Dunkin'" for years. The concept that their coffee is what helps keep the United States moving is a fantastic marketing play that definitely boosts their brand to heights above their competition.

12. Maybelline

"Maybe she's born with it," right? "Maybe it's Maybelline ."

The cosmetics company's comparison of their products to natural, effervescent beauty is a bit ostentatious, but it works well in their industry.

13. American Express

Amex has adopted a new tagline of "Don't Live Life Without It." This is a pretty unique stance, but it works especially well when you factor in all of the places you can use their credit card and the rewards you can reap from doing so.

From travel to food and beyond, don't live life without the freedom that an Amex card gives you.

14. CoverGirl

America's Next Top Model has put the tagline "Easy, Breezy, Beautiful, CoverGirl " on the map in pop culture today. Marketing to consumers that being beautiful is effortless with CoverGirl, it's a great campaign to instill trust in your products.

15. California Milk Processor Board

" Got Milk? "

This tagline has become so big that it's its own movement. With a varied roster of spokespeople, advertising campaigns, and merchandise, drinking milk has been endorsed for years on years.

Whether you're into dairy or not, you have to give props to this evergreen campaign.

16. M&Ms

M&Ms have a hard outer shell that sets them apart from most other chocolate. You may think all chocolate is the same, but M&Ms offers chocolate lovers convenience.

This is why their tagline, "Melts in Your Mouth, Not in Your Hands" is perfect to help M&Ms stand out. 

17. Dollar Shave Club

"Shave time. Shave Money" is a clever tagline coined by Dollar Shave Club that creatively shows two essential features to their business. The first feature is convenience, and the second is cost. 

18. Southwest Airlines

When you think of a friendly airline with decently priced fare, you probably think of Southwest Airlines . They have made a name for themselves as a flyer favorite. Their current tagline is "Low Fares. Nothing to Hide." 

They won't let their favorite flyers down by offering one price, then hiding a bunch of fees, seat costs, and baggage charges right before checkout or at the airport. Instead, they're proud of their transparent pricing, and they make that apparent to their target audience. 

19. Coca-Cola

The Coca-Cola "Taste the Feeling" tagline was created around a campaign to address the decline in sales due to the health concerns of the sugary drink. 

Source: Coca Cola 

The tagline's purpose is to provide people with the idea that the simple pleasure of drinking a Coke makes a moment special. 

20. Kay Jewelers

Before you even read the tagline for this one, you probably already had their tagline in your head. Kay's tagline, "Every kiss begins with Kay" gives consumers the romantic feeling associated with getting and giving a nice piece of jewelry. 

This tagline has brilliantly been embedded into most of our minds and reminds us that jewelry is a special and romantic gift. I can picture a couple in the snow on a Kay Jewelers commercial already.

What do cars do? They drive. Driving means you're going somewhere.

Toyota has a simple tagline, "Let's go places", that implies that Toyota is the one to get you to those places. It's straightforward. It's concise. It's memorable. 

Lush is a relatively smaller brand than most of the other brands on this list. Their tagline isn't extremely catchy, but it perfectly sums up what they offer in just three words. Its simplicity and relevancy is what makes it so impressive.

Their tagline is "Fresh Handmade Cosmetics." The tagline is in its pure and simple form, just like the cruelty free products they sell. 

Apple's branding typically revolves around classic simplicity. Their tagline is simple and poignant – "Think different." While the tagline isn't often on most of their products, it does shows up every now and then in advertising or on product packaging. 

BMW is about luxury and performance. They have one of the top luxury car brands around and a great tagline to emphasize it. Their tagline is "The Ultimate Driving Machine." 

It creates the sense that a BMW is a force to be reckoned with. 

Paper towels are a necessity in most households, unless you have decided to make your kitchen paper-free. It's a purchase you make often, and you hope that the paper towel will do its job to clean up your messes. 

Source: Bounty

Bounty displays their paper towel's performance in their tagline by suggesting it's fast and does its job to pick up messes. It is "The quicker picker upper."

26. General Electric

These days, we are used to seeing General Electric appliances in homes and places of business. Their products are everywhere and it seems like they have been around forever.

GE engineered much of the technology we have around today. So you may wonder why the tagline, "Imagination at Work"? 

They wanted to let business partners, customers, and stakeholders know that they were getting back to their innovative roots by inspiring imagination so they could thrive at what they do. And what they do is create technological innovation to help change the world. 

27. The U.S. Marine Corps

As I read this tagline, I thought of the memorable commercials, reading it in the deep voice of the actor: "The Few. The Proud. The Marines." It is a timeless tagline that is straightforward. 

It is no nonsense and contains no fluff, which makes it a great and powerful tagline that attracts people to the U.S. Marine Corps . They may want to know more about it just by wondering what it means to be one of the few and proud. 

28. De Beers

Diamonds are one of the hardest substances on Earth. So not only is De Beers' tagline catchy, it is also truthful because diamonds technically do last forever.

Although it's not what they meant. Diamonds represent status and in many cases the everlasting love that goes along with diamond engagement rings. 

Their tagline, "A Diamond is Forever," says to consumers, "Hey, if you want what you have going on with your relationship to last forever, buy one of our diamonds and it will."

It is a classic way of creating and marketing the image of a lifestyle that people want, and the only way for them to get it is to engage with your brand. 

29. L'Oreal

Hair and beauty products and brands often have a similar way of marketing to their customers. It is usually to make beauty consumers believe they lack something that one of their products can fix.

But with L'Oreal , they say, "Because You're Worth It."

Source: Slogan List

This tagline celebrates your beauty saying that you should buy the products because you deserve them, and because you deserve to look your best every day with L'Oreal. 

Ford is one of my personal favorites because it is two words and is the epitome of simplicity. It is just "Go Further."

They don't know where their drivers are going or why, but they let you know that you can go further in a Ford. 

31. Skittles

Skittles created a memorable tagline that calls back to what you'll expect to find every time you rip open one of their pouches. No matter the variety, you'll "Taste the Rainbow." 

If you're anything like me, you'll start craving candy when you hear one of their many whimsical ad campaigns. The creativity and versatility of this slogan has proven to be successful since it was introduced in the 90's.

32. Red Bull

Red Bull is an excellent example of an effective, catchy tagline that links back to their product. For an energy drink company, their tagline should be one that makes you believe you'll be able to run an ultra marathon with their product, right?

That's exactly how I feel when I read that "Red Bull gives you wings."

33. State Farm

Perhaps one of the catchiest jingles in advertising, State Farm's slogan will be stuck in your head all day — "Like a good neighbor, State Farm is there." You can thank their commercials for that.

When looking for an insurance company, State Farm might be the first thing that comes to mind, along with their tagline. 

Taglines are not set in stone. You can change your tagline as your brand evolves and provide your consumers with a general sense of what you believe your brand does for them or the experience consumers have with your brand.

With successful business taglines, it is best to remember that clever and simple go a long way when it comes to establishing yourself as a memorable brand in the minds of your consumers. 

With these bangers bouncing around in your head, you're well on your way to crafting something pithy and original for your business. Boost your brand with a catchy tagline and see where it gets you.

General FAQ

A tagline is a phrase that highlights your brand's positioning and identity. It's what people will associate with your brand and the value you provide.

How Long Should a Business Tagline Be?

Oftentimes, a tagline is only a few short words that create a short statement.

How Do You Create a Tagline for Your Business?

When coming up with a tagline for your business, it's important that you understand your target audience, keep in mind your business goals, and study the competition.

When it comes to writing your tagline, brainstorm words associated with your brand, keep it short and punchy, and aid the help of a tagline generator if you need a little inspiration.

Jackie Jacobson

Jackie is a Copywriter at Bluleadz. She graduated from Elon University with a degree in Creative Writing and is currently living in Charlotte, NC. If you need her, you can find her exploring the city or relaxing with a good book.

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Inbound Marketing Tips: 15 Case Study Headlines that Get Results

June 10, 2016

By Ryan Malone

One of the most important ingredients in a case study is the headline.

When you are trying to generate inbound marketing leads from case study content, the headline is the first thing potential readers see.

It takes a matter of seconds for the potential reader to consider a headline, and decide whether or not they want to read your case study. The headline needs to be compelling and relevant to capture the reader in those vital seconds.

A good case study headline answers the common questions that go through every reader’s mind:

• What will I learn?
• Is it worth my time to read this case study?
• What’s in it for me?
• Is this case study written for people like me?

Below are 15 case study headlines that identify an ideal reader or targeted topic and say what the readaer will learn. Substitute in any product or service and ideal reader, to make these catchy headlines work for your business.

Add a colon, with the words “A Case Study,” or use a sub headline to let readers know its a case study format. Many of these headlines can also be repurposed for blog posts, white papers and articles too.

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15 powerful case study headlines.

• IT Executive Shares Secrets to Mobile Application Development Success
• How IT Managers Can Increase Conversions by 50 Percent with Personalized Landing Pages
• The Secrets of A Successful Lead Nurturing Strategy for Sales Managers
• Leveraging Educational Content: What Online Marketers Need to Know
• E-Commerce Retailer Generates 500% ROI Using Facebook Targeted Ad Campaign
• Fortune 500 Executive Uses Project Management Software to Increase Employee Productivity by 20%
• How Small Companies Can Double Sales with E-mail Trigger Campaigns
• Lessons from a Brand Manager: How to Build Loyalty using Twitter
• How to Optimize Your Logistics Program without Breaking the Bank
• Testing into Social Media Results In 1000% ROI for Chain Store
• Publisher Generates New Revenue Stream With Webinar Hosting
• 3 Steps for Marketers to Build Brand Loyalty through Social Media
• Using Video to Create Traffic and Conversions: A Guide for E-Marketers
• 10 Recession-Proof Tips for Generating Online Holiday Sales
• How Point-of-Sale Promotions Improved a Restaurateur’s Bottom Line

Do you devote enough thought to writing powerful case study headlines? The next time you post a blog or any other content, be sure the headline directly addresses your ideal reader and what they’ll takeaway from reading your content.

Easily craft compelling customer interviews & provide leads with the information they need to make an informed decision.

Case Study Questions Template

About the author

Ryan Malone is the founder and Chairman of the Board of SmartBug Media and is a veteran of Deloitte & Touche, Seagate and several venture-backed technology companies. When he's not leading SmartBug and helping clients build high-octane marketing organizations, he's loving his wife and daughters and unsuccessfully learning the guitar. Go Terps! Read more articles by Ryan Malone .

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Case Study Competitions- Details, Winning Strategies, And More!

Table of content: 

The abc of case studies, types of case studies, illustrative case studies, exploratory case studies, collective/multiple-case studies, critical instance case studies, 5 tips to boost your chance of success in a case study competition, a diverse and well-balanced team, research is key, work on multiple ideas.

• Structure Of Competition Presentation Content Is Important

Be Prepared For Answering Questions

Case study competitions are the best exercise for your grey cells which makes use of all your mental faculties as well as your decision-making abilities. No wonder this 'show and tell' of corporate operations and market studies play a crucial role in competitions across universities and corporate organizations alike.

These case study competitions have changed the hiring landscape across all industries with many more joining the league. Organizations conduct business case competitions to reach out to top talent and assess their management and leadership skills. These businesses often offer enticing prizes like pre-placement interview opportunities as well as cash prizes to attract the target audience. There are multiple advantages to these challenges, and many organizations have started conducting corporate case study competitions and hackathons as annual events.

Naturally, students from all streams across the nation want to be a part of this trend. You too can be a part of and win these competitions with the right approach. This article lists all the details about case studies, ways to approach a case study competition, and tips to increase your chances of success in them. Have a look!

Have you ever wondered what a case study actually entails? Well, case studies are simply teaching tools that enhance and test the practical knowledge of students. A case study asks students to make a detailed analysis of a market situation, an organization, or a particular situation/ problem. The students are then required to use their problem-solving skills to rectify the complications or come up with innovative solutions to the problem statement at hand.

For example, a vast majority of learning in management courses occurs through case studies and they form an integral part of the business school experience. These case studies could be related to any functional area of an organization. Such as a marketing case study, or a case relating to the finance, operations, HR, or IT departments. They could also entail studying the overall workings of an organization and then ask students to come up with a business solution that is the best course of action for the respective organization.  Note that the proposed solutions must be clear, evidence-based recommendations, based on in-depth research of the organization and the market conditions. These recommendations are meant to provide the company with solutions to real issues.

Now that we know the basics, let’s look at the type of case studies and their classifications.

There is a wide range of case study types and methods of classifying them into categories. These types are then further divided into sub-divisions depending upon the subject, situation, goals/ objectives, etc. But there are four most widely accepted types, which are:

These are also referred to as descriptive case studies. As the name suggests these start with the description of a situation that needs to be analyzed. They generally describe one or two circumstances to familiarise the reader with the business problem/ situation that is the main subject of the study. 

The readers then make observations based on the description provided, compare them with relevant theories, and come up with actionable recommendations.

These case studies are condensed forms of research studies that usually act as a precursor to much bigger studies with a deeper level of research. The main function of such studies is to find the answer to some pre-decided basic questions, which either prove or refute the need for further research and study on that subject. If the case study shows that further, more detailed research on the matter will be fruitful, researchers dive deeper into the subject matter.  

As the title suggests, these studies make use of different (relevant) studies from all points of time which aggregate into the case for a new one. The collection of various studies leads to better generalization and addition of information without the extra expense of time and resources. 

As the name suggests, these studies focus on a single instance or phenomenon. They are somewhat similar to collective case studies in the way that these also entail collecting data from different sources. However, in contrast to cumulative studies, here the purpose is not to make generalizations, rather it's to focus on unique situations for study. Such case studies are useful for finding the relation between an event and its cause.

These are the most common case study types. Now, a case study competition will require a group to work as a team and present their analysis and consequent solutions in a compact and effective manner to the judges. It’s a straightforward process but requires great thought and preparation in advance if one wishes to win.

Listed below are 5 business case competition tips to help you prepare for and win case competitions/ challenges:

Building a well-rounded team is critical when participating in a competitive case study competition. Everyone knows that a team that consists of members with diverse strengths, skill sets, backgrounds, methodologies, and competencies is comparatively better at thinking out of the box and coming up with amazing solutions. An ideal team, size-wise, consists of 4-6 people unless specified otherwise by the competition sponsors/organizers. 

It is important that participants possess great research skills if they want to emerge as competition winners. This is because they will need to conduct thorough research on the topic/ situation/ problem at hand to come up with winning solutions. What one lacks in knowledge can be made up for only through proper research. The key takeaway here is- to hone your research skills before taking part in the competition, both through study and practice. You should know how to conduct comprehensive research using all offline as well as online resources available for the subject of your case study.

You could make use of websites like Unstop to take part in online competitions and business simulation games in order to get a fair experience of the workings of such a competition.  

Putting all your eggs in one basket isn't the ideal approach when it comes to such competitions. It is best to work on a couple of ideas at the same time and then select the most brilliant idea of the lot and make it your primary solution. Other business ideas can be used as backup options if something goes wrong with the initial plan of action.

Note that while you need to come up with data-driven solutions, don't forget to employ logic and reason in your solution.

Structure Of Competition Presentation Content Is Important 

Presenting and positioning your business solutions is just as critical as coming up with actionable recommendations for the problem at hand. Because if you don't present the information in a structured form, you won't be able to convey your idea to the judges. Your presentation should be professional, crisp, and effective all the same time. 

Another important aspect of making a successful presentation is the person making the presentation. This person should have excellent communication skills and must be confident and approachable. It is not important for all team members to present and speak individually. There might be members who aren't comfortable making conversations with people or speaking in front of large crowds. Everyone has their own set of skills and it is best to play them to their strengths.

So, structure your presentation right, and choose the best speakers to go forward (if all the team members could partake in it, all the better). Also, it is better if max 2 members handle the computer slides at a time- clutter doesn’t look good.

The next stage of these competitions is the QnA round. Here the panel will ask questions regarding your presentation and recommendations for the problem statement. It is best to come prepared for this round, rather than being caught unaware.

So contemplate what kind of questions could be asked depending on your research, strategy, sources, presentation, and the final solution. Prepare well-researched answers for these beforehand as this will give you an edge over your competitors. Keep handy extra information like topic-specific graphs, charts, and previous studies which you can pull up in the time of need. Being prepared for answers helps you finish on a high note. Case study competitions require good team effort on top of individual dedication. If you wish to win, use all the help you can get. Unstop is a website that is dedicated to helping students in their academic endeavors and is one stop shop from where you can gather necessary ideas and experience.

Case study competitions are enjoyable and informative, they invoke team spirit and let the participant experience what actually happens inside a corporation. Look at it as a fun, active way to learn more, and be prepared for anything. Remember to stay organized, logical, and confident about your presentation, and the rest will fall into place. #BeUnstoppable

You might also be interested in reading the following:

• Meet J&J Imagivators: The Mavericks Share Their Strategy, Experiences, And More!
• Meet Team Secure- From Thinking of Dropping Out To Winning The 1st Runner-up Title Of Tally Codebrewers 2022
• Books For MBA Students In Every Specialization That Should Not Be Missed
• How To Win Business Case Competitions: The Secret Revealed

I am an economics graduate using my qualifications and life skills to observe & absorb what life has to offer. A strong believer in 'Don't die before you are dead' philosophy, at Unstop I am producing content that resonates and enables you to be #Unstoppable. When I don't have to be presentable for the job, I'd be elbow deep in paint/ pencil residue, immersed in a good read or socializing in the flesh.

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Case Study Pitch Deck Template

This article provides a comprehensive overview of how to best utilize a case study pitch deck template to create an effective presentation that will capture the attention of potential investors and stakeholders. A case study pitch deck is a powerful tool used by entrepreneurs to showcase their business concept and explain why it is a sound investment. It typically outlines the objectives, strategies, and tactics of the business, as well as the team members and their qualifications. By following the steps outlined in this article, you will be able to create a case study pitch deck that is both compelling and persuasive.

• Introduction:
• Introduce the company and the problem they're trying to solve.
• Describe how this case study will show how the company has solved the problem.
• Overview of the Company:
• Provide background information on the company and its mission.
• Describe the company's products and services.
• Highlight key milestones and achievements.
• The Problem:
• Describe the problem the company was facing.
• Explain why the problem needed to be addressed.
• The Solution:
• Describe the solution the company implemented.
• Explain how the solution solved the problem.
• Showcase any successes that resulted from the solution.
• Showcase the results achieved as a result of the solution.
• Provide evidence of how the solution solved the problem.
• Highlight any noteworthy successes.
• Conclusion:
• Summarize the case study and the results achieved.
• Provide a call-to-action for potential customers.

Tips for Creating a Great Case Study Pitch Deck

Start with a comprehensive, yet succinct overview of the case study. make sure to cover the purpose of the study, the methodology behind it, and the results..

The key to starting with a comprehensive yet succinct overview of your case study is to do your research. Find out everything that has been written about your topic, and write your overview accordingly. Don't write as if you are the first person to write about your topic. Write as if you are the latest person to write about it.

The methodology behind your case study is just as important as the results, so don't leave it out. And if you do leave out one or the other, it better be for good reason.

Utilize visuals and graphics to help tell the story and make it easier for readers to follow along. This could include charts, diagrams, infographics, photos, and videos.

The first step to making a successful visual narrative is identifying the narrative you want to tell.

The best kinds of visual stories tell a narrative that is easy to understand and relatable to your audience. Visual stories are an excellent way to share your brand's story with your audience.

The key to creating a successful story is to know what you want to tell, then tell it in a way that's easy to understand. Feel free to use photos, graphics, GIFs, and videos. Use your creativity to tell your story!

For example, if your brand is known for being a fun and vibrant brand, then you can tell a visual story about your brand through photos of smiling people wearing your product. This will help your audience connect with your business and understand what your brand is all about.

Focus on the key takeaways from the case study, and how they can benefit the reader or the reader's business. Make sure to emphasize the actionable insights and potential for success that the case study can provide.

The most important tip we can give is to make your case study stand out from the crowd is to make it human. People love stories, and they love to see how other people have overcome obstacles, exceeded expectations, and achieved great things. Your readers are thinking, Could this story happen to me? Your job as the writer is to make your case study relatable and human.

Another tip is to start with a hook. Hooks help your readers remember the story and want to keep reading. For example, He was in a bad place. He'd lost everything. But then he met this man. Now he's a millionaire.

Gino's advice is spot-on. Your case study should start with a hook that immediately grabs the reader's attention and makes them want to keep reading. The first few sentences of your case study should also be structured in such a way that they're easy to understand and follow.

Many writers make the mistake of writing in a way that is too technical or too wordy. Remember, your audience is generally skimming the content, so make sure your sentences are short and to the point.

To do this, you can use simple language and structure your sentences in a way that starts with the most important information and works its way down. The goal is to keep your audience engaged and not bogged down with unnecessary details or difficult language.

For example, instead of writing We were able to increase sales by 15% using a new sales strategy, you can write We increased sales by 15% using a new sales strategy. The latter is more concise and easier to read.

Here's another example: The experiment took place over a period of three months and involved 50 participants. This can be rewritten as We ran an experiment for three months involving 50 participants.

Finally, remember that you're not writing a novel " so don't get bogged down with unnecessary details or run-on sentences. Keep your case study short and to the point, and you'll do just fine.

Frequently Asked Questions

How can i create a case study pitch deck.

You can use a case study pitch deck to highlight the benefits and results of your company's products or services. You can use a case study to demonstrate your company's expertise and value. It's a great way to show potential clients how you can help them.

A strong case study will highlight your company's strengths and abilities, while also demonstrating your expertise and value. It will also show how your company can help potential clients.

What are the most important aspects of case study pitch deck?

In order to convince investors that you have a great business idea, you'll have to prove that customers love your product or service. The best way to do this is with case studies.

A pitch deck should include at least 5-10 case studies from customers who have had great experiences using your product or service. You can also include quotes from these customers explaining why they love your business.

Why is it important that you create a case study pitch deck?

Case studies help customers visualize how your product or service works in a real-life scenario. They provide tangible evidence of your product's efficacy. And they're an effective way to demonstrate your company's expertise. This is why it's important to create a case study pitch deck.

What are case studies pitch decks for?

Case studies are an excellent way to demonstrate the value of your services, especially if your target audience is highly skeptical. The goal of a case study is not just to show how you helped a client but also to show how you helped them achieve their goals. The best way to do this is to show the entire process, from start to finish.

When creating a pitch deck for a case study, it's important to include as much detail as possible. This will allow you to show the entire process from start to finish. You'll want to include information about your client, their business, and their goals. You'll also want to include information about your services and how you were able to help them achieve their goals.

What are some extra considerations for improving my case study pitch deck?

Your pitch deck should include a story that shows how your company and product are solving a problem in a unique way. The story should be told through data, but it should be presented in a way that is accessible and easy to understand. It is also important to include visuals that support the story being told.

What are some resources for creating a case study pitch deck?

The best way to create a case study pitch deck is to start with a piece of qualitative content, like a case study, and turn it into a deck. There are a lot of templates out there that you can use to start writing your pitch deck. Our favorite is the one we provide at the beginning, which is based on a deck that we use internally.

What's a good tip for creating a case study pitch deck?

Creating a case study pitch deck is a difficult task, because you have to present your company in the best light possible. You have to show how your business has helped the other company and why it will do the same for yours.

How can I make sure my case study pitch deck is successful?

You'll need to make sure your pitch deck is professional and polished. This means:

• Checking spelling, formatting, and grammar
• Staying away from clichs and buzzwords
• Using high-quality images and graphics
• Creating a professional-looking presentation
• Using a slideshow instead of a document
• Make sure your presentation is easy to follow
• Make sure you have a compelling story to tell

What are some common mistakes people make when creating a case study pitch deck?

Including the wrong information in your case study pitch deck is a common mistake. You want to highlight the most important information that is going to impress your potential investors. Make sure you are providing the correct information to avoid confusing your investors. Confusing the investors is a common mistake people make when creating a case study pitch deck.

How can I avoid making mistakes when creating a case study pitch deck?

One of the most common mistakes is neglecting the importance of the cover page. The cover page is the first thing that your audience sees, and if it isn't eye-catching or interesting, it can leave a bad first impression. You should always include a cover page, even if it's just your company logo. A cover page is a great opportunity to show your audience that you're a professional with a lot of experience in your field, and you should use it to your advantage to make a great first impression.

What are some things I should keep in mind when creating a case study pitch deck?

Case studies are an extremely effective way to demonstrate the value your business provides to its customers. When crafting your pitch deck, it's important to remember that case studies should be more than just a rosy picture of your client's experience with your business.

In order to be truly effective, case studies should also include any challenges or obstacles that were overcome during the process. This will help show potential clients that your business is able to adapt and overcome any obstacles that may arise. Additionally, it will help build trust and credibility with potential clients.

Is there anything else I should know about creating a case study pitch deck?

It's important to customize your deck for each potential customer you meet with. Make sure you're including information about the specific challenges your customer is facing and the value your product or service will provide. If you're pitching to multiple customers, you may want to make a separate deck for each.

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5 Compelling Strategy Canvas Examples You Can Learn From

Written by The Blue Ocean Team

“Every company wants one, yet only a few companies have one: a compelling strategy,” write Chan Kim and Renée Mauborgne in their classic Blue Ocean Strategy . Don’t despair if you don’t know how to create a strategy that stands out in a sea of me-too competitors. In this blog, we’ll introduce you to one of the blue ocean strategy tools, the Strategy Canvas, that will help you stand out from the crowd and create a blue ocean of new market space. To understand the power of the strategy canvas, we’ll look at five powerful examples from a range of industries.

About the strategy canvas

The Strategy Canvas is a central diagnostic tool developed by Chan Kim and Renée Mauborgne , world-renowned professors of strategy and bestselling authors of Blue Ocean Strategy and Blue Ocean Shift .

The strategy canvas captures the current state of play in the known market space, which allows users to clearly see the factors that an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are.

It exposes just how similar the players’ strategies look to buyers and reveals how they drive the industry toward the red ocean.

A value curve , or strategic profile, is the graphic depiction of a company’s relative performance across the factors of competition in its industry . It shows how your company’s strategy fares against the competition.

Strategy Canvas

The strategy canvas is one of the key analytical tools and frameworks of blue ocean strategy. (c) Chan Kim and Renée Mauborgne. All rights reserved.

3 Characteristics of an Effective Blue Ocean Strategy

When expressed through a value curve, an effective blue ocean strategy has three complementary qualities: focus , divergence , and a compelling tagline .

– a clearly defined strategic profile or value curve helps companies avoid trying to be everything to all consumers

2. Divergence

– breaking away from the industry’s standard value curve to stand apart from the competition

3. Compelling tagline

– delivering a clear, truthful message that accurately reflects your strategic profile is a good way to test for a truly effective strategy

Learn more about the three characteristics of a good strategy in our strategy vs tactics blog.

Now let’s look at some compelling examples of strategy canvases to clearly see how these organizations exemplified an effective blue ocean strategy.

5 Strategy Canvas Examples to Inspire Your Quest for the Blue Ocean

Apple’s iphone.

A powerful strategy canvas example in the mobile phone industry

Perhaps more than any other company, Apple captures what it means to have a blue ocean perspective. Its ‘ think different ’ approach led the company to make a series of blue ocean strategic moves that reconstructed whole industries and changed the world.

Phone manufacturers were facing a red ocean of competition by the early 2000s. Each focused on developing technology to make their phones more appealing. To create phones with more functionality, manufacturers merged MP3 players, game consoles, and digital cameras before adding email, calendar, internet browsers, and other desktop-like features.

Apple took a different approach. Rather than making the mobile phone smarter by adding more hardware features (such as a high-resolution built-in camera, email push key, and so on), Apple invested in developing a more reliable operating system and more intuitive user interface, making it easier for people to use their mobile phones effectively. By eliminating, reducing, raising, and creating factors that the industry competed on, Apple reconstructed the mobile industry to create a revolutionary new product.

Apple unveiled the iPhone to the world on January 9, 2007. The device had many of the standard smartphone add-ons, but what set it apart from the competition was its simple user interface, with only four buttons and a touchscreen instead of a physical keyboard.

Additionally, Apple hosted a marketplace for mobile ‘apps’ made by Apple or third-party programmers, allowing users to customize their phones to reflect their specific interests.  Although the idea of a mobile app marketplace wasn’t new, the App Store provided the first dependable service with a diverse selection of high-quality apps.

The Strategy Canvas of the iPhone shows in one picture the current state of play in the handset industry in the early 2000. The horizontal axis shows key competitive factors the handset phone industry competed on. On the strategy canvas below, you can see how Apple’s value curve differs from its competitors.

Apple captured the three characteristics of a good strategy : it was focused, divergent, and had a clear and compelling tagline.

The Strategy Canvas of Apple iPhone

The value curve of Apple iPhone’s differs distinctively from those of its competitors in the strategy canvas.

If you’re interested to learn how Apple reconstructed industry boundaries to create new market space and unlock latent demand, check out Chan Kim and Renee Mauborgne’s with Oh Young Koo case study “ How Apple’s Corporate Strategy Drove High Growth “. The case examines a series of blue ocean strategic moves at Apple, including the blue ocean strategic move of iPhone, that transformed the company from a computer manufacturer into a consumer electronics powerhouse.

Medellin, Metrocable

An inspiring strategy canvas example in the public sector.

Twenty years ago, Colombia’s second-largest city, Medellin, had one of the highest murder rates in the world. Dubbed ‘Murder Capital of the World’, 16 people were murdered on average a day in 1991. The rampant violence was largely caused by drug traffickers, local gangs, and guerrilla forces.

Fast forward twenty years later. Medellin has created a blue ocean, transforming itself into a model city of innovation. So how did Medellin go from the murder capital of the world to the most innovative city of the world in under 20 years?

It all began in 2003, when mathematics professor, Sergio Fajardo, was elected mayor of Medellin, securing the biggest electoral victory in the city’s history. A new era of change was about to begin focusing on creating a leap in value at low cost , what Chan Kim & Renée Mauborgne call “ value innovation “.

Among these changes, one stands out: Medellin’s pioneering ‘Metrocable’. Instead of constructing a new railway, Medellin looked across alternative industries and decided to repurpose chairlift technology, conventionally used in ski resorts. Using the existing technology, Medellin built the world’s first urban cable car system dedicated to public transport, at half the cost of a comparable railway system.

Connecting poor neighborhoods on the steep hillsides, Medellin’s transportation system transformed the city rapidly and at low cost. These days, Metrocable carries about 30,000 passengers a day traveling to and from the city center. Ultimately, the city’s innovative public transportation system became one of its most important strategies to reduce poverty and crime.

Medellin’s transit strategy showed the three qualities of a blue ocean strategy – focus , divergence and a compelling tagline .

The “To-Be” value curve shows the city focussed on providing the most frequent, reliable and environmentally friendly ride for residents to easily access the hillside barrios while creating a leap in enjoyment that made the Metrocable system an attraction for tourists in its own right. It diverges from traditional transit systems by eliminating the land footprint between stations and reducing ride comfort relative to trains.

Metrocable line K was built at a cost of $11.4 million USD per kilometre making it substantially cheaper than any form of rail transit. In addition, its operating costs are low because it requires no drivers and has just one central motor unit to maintain.

The tagline “The price of the bus, the convenience of the train, the fun of the amusement park” would succinctly communicate what Metrocable offers the citizens of Medellin. No traditional transit system can match its whimsical ride quality, rapidly delivered at a low price.

Medellin’s Metrocable To-Be Strategy Canvas

Using the existing technology, Medellin built the world’s first urban cable car system dedicated to public transport at half the cost of a comparable railway system.

By eliminating and reducing factors upon which the traditional transport industry competed but that were of little value to the citizens, Medellín was able to reduce the cost of upgrading its transit system. By raising and creating other value factors like hillside access and service frequency, the city government was able to create a leap in value for city dwellers.

To learn more how Medellin transformed itself into a model city of innovation , read our blog “ Medellin: From Murder Capital of the World to the Most Innovative City in the World .”

Now let’s look at an exciting strategy canvas example in the wine industry .

Up until 2000, the United States had the third-largest aggregate consumption of wine worldwide with an estimated $20 billion in sales. Yet, despite its size, the industry was intensely competitive.

The US wine industry in 2000 faced intense competition, mounting price pressure, increasing bargaining power on the part of retail and distribution channels, and flat demand despite overwhelming choice.

How did [yellow tail] become the number one imported wine and the fastest-growing brand in the history of the US and Australian wine industries?

The traditional strategy of most wineries has always been to compete on the prestige and the quality of wine at a particular price point. Prestige and quality are judged by things like the personality and characteristics of a wine, reflected in the uniqueness of the soil, the winemaker’s skills, the aging process, and so on.

Casella Wines turned this conventional wisdom on its head. The Australian winery redefined the problem of the wine industry as how to make a fun and non-traditional wine that’s easy to drink.

The outcome of this analysis was [yellow tail], a wine whose strategic profile broke from the competition and created a blue ocean . Instead of offering wine as wine, Casella created a social drink accessible to everyone.

By looking at the alternatives of beer and ready-to-drink cocktails, Casella Wines created three new factors in the US wine industry – easy drinking, easy to select, and fun and adventure. It eliminated or reduced everything else.

The strategy canvas for [yellow tail] below quickly captures, in one simple picture, the factors an industry competes on and invests in, the offering level of each factor that buyers receive, and the strategic profile of a company and its competitors across the key competing factors.

YellowTail’s To-Be Strategy Canvas

[yellow tail] created a unique and exceptional value curve to unlock a blue ocean.

As shown in the strategy canvas, [yellow tail]’s value curve has focus: the company did not diffuse its efforts across all key factors of competition. The shape of its value curve diverged from the other players’, a result of not benchmarking competitors but instead looking across alternatives. The tagline of [yellow tail]’s strategic profile was clear: a fun and simple wine to be enjoyed every day.

To learn more about the [yellow tail]’s blue ocean strategy, check out Chan Kim and Renée Mauborgne’s Blue Ocean Strategy book, where this case study is analyzed in depth.

Check out other business strategy examples to inspire you to rethink your business: “ 7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind .”

Comic Relief

A striking strategy canvas example in the fundraising charity industry.

Let’s shift our focus from the wine industry to the charity industry.

The strategy canvas of UK fundraising charity Comic Relief provides a classic example of how an organization can stand out in a red ocean of competition .

Conventional charity fundraising would provoke guilt and pity (think photographs of starving children) to raise money – mostly asking for large donations from high-income donors through year-round campaigns. Comic Relief replaced year-round fundraising with biannual events, eliminating donor fatigue.

Unlike traditional charities, Comic Relief recognized even the smallest donations, encouraging children who wanted to give their pocket money or people with modest incomes who wanted to contribute. Taking part costs as little £1 for a plastic red nose.

Comic Relief aligned its compelling value proposition with an unbeatable profit proposition . Traditional fundraising methods — hosting galas, mass-mailing, cold-calling and operating charity shops — create high overhead costs. Comic Relief eliminated 75% of costs related to traditional fundraising operations.

Let’s take a look at Comic Relief’s strategic profile and go back to the three criteria that make a strategic profile stand apart. Red Nose Day’s strategic profile meets all three criteria:

1. Its shape diverges significantly from the competition.

2. It focuses on offering buyers a leap in value (recognition no matter how small a donation, transparency, fun, sense of belonging, etc.).

3. It has a compelling tagline that speaks to buyers and honestly reflects its offering: ‘Doing something funny for money’.

Comic Relief’s To-Be Strategy Canvas

More than 30 years on, Comic Relief still has no credible imitators. 

To have a better understanding on how Comic Relief made the competition irrelevant, check out our blogs:

How to Avoid Competition for Decades

Visualize Your Strategy and Stand Apart: The Case of Comic Relief .

A divergent strategy canvas example in the redder-than-red hospitality industry.

Four-star hotels offer four-fifths of what five-star hotels offer. Three-star hotels offer three-quarters of what four-star hotels provide. And so on down to one-star hotels that offer roughly half of what two-star hotels offer. In other words, they all compete on essentially the same things. “In this industry,” says Michael Levie, “people think they’ve innovated if they change the paint color on the walls or switch the type of chocolate on the pillow.”

Against this backdrop, Rattan Chadha and Michael Levie, co-founders of CitizenM wanted to create a blue ocean with a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.

The two entrepreneurs noticed that many of these “mobile citizens” were frequenting either three-star or luxury hotels. Sensing a blue ocean opportunity, they wanted to understand why frequent travelers chose luxury hotels over three-star hotels and vice versa. They identified a host of factors to eliminate, reduce, raise and create, as shown on the following strategy canvas.

citizenM’s To-Be Strategy Canvas

“Affordable luxury for the people” was the citizenM’s tagline.

CitizenM’s strategic profile meets the initial litmus test of a blue ocean offering in that it diverges from the competition; it is focused; and it has a compelling tagline that is true to the offering, namely, “affordable luxury for the people”.

CitizenM launched its first hotel in Amsterdam, opening up a new value-cost frontier of affordable luxury for frequent travelers. It has since opened hotels in prime locations of major cities like London, Paris and New York, and is continually expanding.

Blue Ocean Strategy in the Hotel Industry blog goes into more detail on how CitizenM created new market space in an overcrowded industry. And the case study is also featured in Blue Ocean Shift book , so be sure to check it out.

Learn how to draw a strategy canvas

Now it is time to learn how to draw your strategy canvas . Follow the step-by-step tutorial and download a free strategy canvas template to start.

Strategy Canvas Template

Be sure to check out Blue Ocean books  for detailed guidance on how to draw the strategy canvas and use other blue ocean strategy tools and frameworks . The books will walk you through how to apply the tools to your situation, explain how to interpret the results, highlight the potential pitfalls in working with it, and discuss how to overcome those pitfalls to ensure your success.

Don’t have time to read the books? Take our flagship Blue Ocean Strategy Online Course and make your competition irrelevant.

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How to write a tagline for your business: 5 copywriting tips, share this article.

So many companies are vying for our attention these days, from online advertising to product placement in TV shows. Search anything on Google, and you might have trouble telling the ads and sponsored content apart from the organic results. 

As a business owner or entrepreneur, how do you differentiate your product or service and stand out among all this noise?

The answer lies in your branding . Create a strong and unique association in the minds of your target audience, and they will instinctively pick your offering more often than products or services from brands they don’t recognize.

That’s why slogans and taglines are so important. 

If you’re hungry, driving, and you hear “I’m lovin’ it” on the radio? The thought of pulling over at McDonald’s instantly crosses your mind. So l et’s explore what a good tagline for business is and how you can write a catchy tagline for your own project or brand.

Feel free to jump ahead to any of the content below:

What is a tagline?

• What makes a great tagline?
• How to write a compelling tagline for your business: 5 tips

10 examples of successful business taglines

A tagline is a short phrase that summarizes the essence of a brand, highlights its benefits, or puts a creative spin on its presentation. (E.g. “Got milk?”) 

Brand taglines are often used interchangeably with advertising slogans, although the former tend to be used consistently over time and apply to the whole company, whereas the latter are created specifically for advertising campaigns. 

For example, “Think different” was a slogan used by Apple in its ad campaigns around 1997-2002. It was so memorable, however, that people still refer to it as Apple’s official tagline even today.

What makes a great tagline? 

Taglines are the most shared element of your branding, right after your business name. That’s why an effective tagline should be easy to remember and repeat. Using obscure references and dated lingo is not a good idea.

The key to a great business tagline is finding a way to simplify your value proposition down to a few words while keeping focus on differentiating your offering from the competition. 

The number one mistake people make when writing tag lines is either trying to cram as many product features as possible into it or, just the opposite, writing a statement so vague it can be applied to anything. 

A great tagline should: 

• Be creative and different
• Be easy to remember and say out loud
• Relate to your brand or product
• Feature your most essential benefit

Don’t spend weeks overthinking your business tagline. You should be willing to experiment with it. The best test for tagline efficacy is using it on your target audience in the real world, where you’ll quickly find out whether it works or not. 

How to write a compelling tagline for your business: 5 copywriting tips

There’s no single way to create a tagline. (Especially one that will resonate with people worldwide.) Even if you really understand your potential customers, some measure of good luck for the tagline to become well-known is still required. 

That said, you can follow a few good practices pulled from decades of copywriting and advertising specialists’ experience. 

For example, in his book Strategic Copywriting: How to Create Effective Advertising , Edd Applegate outlines five suggestions for coming up with slogans: 

• Separate the product from the competition.
• Use words that the target market understands.
• State one compelling idea that grasps the product’s major benefit.
• Be careful when using a pun, play on words, cliché, or rhyme.
• Include the product’s name.

Applegate also mentions that using your slogan before testing it is a big no-no. 

These are great directives. Let’s slightly revise them and incorporate them into five tips for writing effective taglines. 

1. Start with your mission

Taglines are not just catchphrases — they should embody the essence of your brand. 

So writing a tagline should start with being clear about your mission, and what your company is trying to do in the world. It doesn’t have to be too visionary, either. BMW’s tagline is “the ultimate driving machine.” It’s clear, aspirational, and mentions both the mission and the product. 

Make sure that your mission speaks to your target audience. 

2. Find the essence

Once you have your mission written out, you can start to cut away everything non-essential. 

Don’t worry about how your tagline sounds yet, just highlight one or two words that really convey what your brand stands for and what the value proposition to your audience is. 

3. Come up with a concept

With just a few words derived from your mission, you can move on to brainstorming. 

All creative ideas have a concept — an unexpected twist on an idea that is easy to understand but also interesting enough to talk about. Your concept should be your differentiator that sets you apart from the competition and makes you impossible to ignore. 

For example, the tagline of M&Ms is “Melts in your mouth, not in your hands.” While you instantly get that this is about chocolate, it also succeeds in taking a secondary benefit and turning it into a truly differentiated proposition.

4. Find the right words

After you’ve defined the creative concept you want to explore, it’s time to turn it into the actual words you’ll use. 

Almost none of the most successful slogans use words that are difficult to understand, pronounce, or remember. Very rarely you’ll see a word that’s longer than three syllables used in a big brand’s tagline. 

To start, just write the tagline with simple words. Then think about which ones you can change to create more interest: 

• Google your tagline for any similar ideas
• Look for synonyms
• Search for the concept on social media to see how it’s used
• Browse successful slogans from big brands for structural ideas

5. Avoid passive voice

As you move into the final edits and polishes of your tagline, there’s one timeless writing rule to remember — avoid passive voice. 

While you can find successful slogans written in passive voice or even descriptively (see the M&Ms slogan above), it’s difficult to make them enticing enough, and they are definitely more the exception than the rule.

Using active voice and starting with a verb (e.g. Apple’s “Think different”) is the right choice 90% of the time.

To know how to write a tagline that works, you need to study taglines that have worked in the past. Since practically every company has one, there are thousands of examples to go through. 

Here are 10 effective tagline examples for your inspiration. 

1. Nike: Just Do It

As you can see, one of the most recognizable taglines in the world uses active voice, simple words, can be easily pronounced, and fits with the brand’s empowering and inspirational image. 

2. MasterCard: Priceless

In the case of MasterCard, their tagline has been explained over and over again in their ads by their slogan: “There are some things money can’t buy. For everything else, there’s MasterCard.”

A very accessible and evocative message. 

3. Maybelline: Maybe She’s Born With It. Maybe It’s Maybelline.

In their emotional play on words, Maybelline beautifully explains the benefit of their product — wearing makeup without looking like you do. 

4. De Beers: A Diamond Is Forever

De Beers shows us a great example of how to sell a premium product. A simple, direct, and benefit-forward message.

5. General Electric: Imagination at Work

Even if your company sells a wide variety of products, you can still be creative in your approach to writing a tagline. General Electric is spread around industries as diverse as healthcare and aviation. So instead of describing the what , they decided to describe the how in their tagline.

6. Taco Bell: Think Outside the Bun

While it’s customary to think that all fast food is the same, Taco Bell has found a way to differentiate itself from competition that primarily serve burgers and sandwiches. 

7. Subway: Eat Fresh

Compared to Taco Bell, Subway took another approach. “Eat Fresh” positioned them as a healthier fast food choice and switched the focus to the quality of their ingredients. 

8. Red Bull: Gives You Wings

A clever metaphor for how you feel after downing an energy drink, Red Bull’s positioning also fits perfectly with the brand’s overall marketing and sports sponsorship strategy. 

9. Disneyland: The Happiest Place on the Earth

When you’re leading the market, you can reinforce your positioning by using superlatives (otherwise not recommended). Disneyland, in this case, sells happiness. 

10. Bounty: The Quicker Picker Upper

As mentioned above, you should be careful with rhyming your tagline, since it might be perceived as tacky. In the case of Bounty paper towels, however, their rhyming tagline expresses the benefit of the product well and sounds more creative than out of place. 

With these examples top-of-mind, you have everything you need to write a tagline for your business. Remember, the most important thing to do is test your tagline early with your actual target audience and don’t be afraid to change it if it doesn’t work. 

Looking for more tips to improve your writing? Check out our other top guides for creating a personal brand , press release and better sales copy .

What’s next?

Once all your branding is ready, take your business to the next level and start making money online by setting up an online course for your target audience.

Thinkific’s easy-to-use online course design platform helps coaches, educators, and digital content creators grow sustainable businesses online . 

Try Thinkific for free and get all the course creation, marketing, and selling tools you need to take your coaching business to the next level. (No tech skills required!)

Luke is a content marketing strategist at Thinkific. While he likes to use a little alliteration in his work, he’s also aware that readers aren’t always in awe of his atrocious adjective additives.

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250+ Team Names for Case Study Competition to Stand Out

Embarking on a team names for case study competition search? You’ve come to the perfect starting point!

Choosing a standout team name is much more than picking a catchy phrase; it’s about encapsulating your team’s essence, ambition, and creativity.

Whether it’s for a university contest or a professional showdown, the right team name can elevate your group’s morale and etch your presence in the minds of judges and competitors alike.

This guide offers inventive team names tailored for case study competitions, crafted to reflect your team’s spirit and objectives.

Let’s dive in and discover the name that best suits your team’s unique vibe and vision, inspiring readers to embrace the journey of finding their ideal team identifier.

Team Names for Case Study Competition

• Case Crusaders
• Analysis Avengers
• Strategic Sages
• Insight Innovators
• Solution Seekers
• Data Dynamos
• Problem Solvers Inc.
• Insightful Investigators
• Mind Mavericks
• The Analytic Aces
• Visionary Vanguards
• Blueprint Brigadiers
• The Strategy Squad
• Critical Thinkers Collective
• The Insightful Ones
• Puzzle Masters
• Inquiry Insiders
• The Decision Makers
• Concept Crafters
• Framework Fanatics
• The Breakdown Battalion
• Idea Innovators
• The Solution Space
• Analysis Allies
• The Concept Crew
• Paradigm Pioneers
• Data Driven Minds
• Strategic Synthesizers
• The Evaluation Elite
• Insight Instigators

Case Study Team Names

Moving forward with more creative zest, here are additional team names, each designed to inspire and reflect the essence of the case study competition:

• Logic Legends
• The Insight Engineers
• Synthesis Squad
• The Framework Forgers
• Quantitative Questers
• Strategic Storytellers
• The Case Commanders
• Dynamic Data Diviners
• The Solution Scouts
• Conceptual Champions
• The Analytical Architects
• Vision Quest Ventures
• Strategem Sages
• The Insight Icons
• Perspective Pioneers
• The Scenario Squad
• Innovation Incubators
• The Paradigm Shifters
• Data Decoders
• Strategic Serendipity
• The Insight Intuitives
• Problem-Solving Prodigies
• Case Catalysts
• The Analysis Artisans
• Strategic Shifters
• The Contextualizers
• Insightful Intelligentsia
• The Idea Incubator
• Perspective Shifters
• Framework Formulators

Case Study Competition Team Names

When it comes to case study competitions, having a compelling team name can truly make your group stand out.

Here’s a list of team names designed to capture the essence of competition, strategy, and innovation:

• Logic Leapfrogs
• Strategem Synthesizers
• Innovative Impactors
• Analysis Architects
• Blueprint Breakthroughs
• Case Conquerors
• Dynamic Decoders
• Enigma Explorers
• Framework Frontiers
• Insight Incubators
• Mindset Mavericks
• Narrative Navigators
• Opportunity Orchestrators
• Puzzle Pioneers
• Quantum Quotients
• Research Renegades
• Solution Strategists
• Theory Trailblazers
• Understanding Unicorns
• Visionary Vectors
• Wisdom Warriors
• X-Factor Xplorers
• Yield Yachtsmen
• Zeal Zephyrs
• Abstract Analysts
• Bridging Brains
• Creative Catalysts
• Deductive Dynasts
• Eureka Engineers
• Foresight Factions

Check Out: 360+ Social Work Team Names for Greater Impact

Team Name Ideas for Case Study Competition

For those seeking inspiration for their next case study competition, here are additional team name ideas that blend creativity, strategic insight, and a bit of fun:

• The Analytic Alchemists
• Benchmark Blazers
• Conceptual Commanders
• Data Drifters
• Efficiency Experts
• Forecast Frontiersmen
• Growth Gurus
• Hypothesis Heroes
• Insight Invaders
• Juncture Giants
• Knowledge Knights
• Leverage Leaders
• Metrics Moguls
• Nexus Navigators
• Outcome Olympians
• Process Pacesetters
• Quality Questers
• Relevance Rangers
• Synergy Scouts
• Trendsetters Tribe
• Utility Utopians
• Value Vanguard
• Wit Wizards
• Exponential Envoys
• Yield Yachts
• Zero Zone Zephyrs
• Alpha Analysts
• Beta Brainiacs
• Gamma Guardians
• Delta Drivers
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Final Words

Crafting the perfect team name for your case study competition is an exciting journey of creativity and strategic thinking.

It’s about finding a name that not only stands out but also encapsulates your team’s vision, approach, and essence.

Whether you opt for a name that highlights your analytical prowess, strategic insight, or innovative thinking, remember that the best team name is one that resonates with every member and makes a bold statement in the competition.

Let your team name be the first step toward showcasing your group’s unique identity and potential.

Here’s to finding the perfect name that leads you to victory in your case study competition!

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A seasoned naming expert and the creative brain behind NameClerks.com, Alex delves deep into the world of words, crafting unique and impactful names for businesses, brands, and teams. With a keen understanding of linguistics and market trends, Alex has become a go-to authority in the naming industry. When not immersed in the nuances of nomenclature, he enjoys exploring different cultures, adding depth to his naming expertise.

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21 Contest Ideas for Your Marketing Strategies

February 24, 2022 (Updated: May 4, 2023)

In content marketing, a contest is an event your audience or followers compete in to win prizes. Contests differ from other promotions like sweepstakes and raffles because the winner needs skills to claim their prize. Companies use contests to generate interest in their brand or engage with their audience. Coming up with great contest ideas for all your platforms and situations can be a challenge, but we’ve compiled a list to help get you started. In this article, we cover:

10 Digital Contest Ideas

11 hybrid contest ideas, why should you run a contest for your business, what can you use for prizes, are there legal restrictions on contests and prizes.

Most content marketing contests take place in digital spaces, like on social media. That makes for easy entry for the audience, and an easy way to announce the winners for the brand. Use these ideas to help you create contests for your digital platforms:

1. Blog Post Writing

Get more user-generated content for your brand by hosting a blogging contest. Provide your readers with a topic and a word count and take their submissions. This type of contest idea is a case where the prize is the contest itself. You could publish the winner’s content on your website and share it on social media to give the writer recognition.

2. Digital Games

If you’re able to create a short computer or in-app game, you can turn that into a contest. The game premise could be anything, from a matching game to a skills test. For more brand tie-ins, theme the game around your product or service. For example, a heating and cooling company may create a game that requires players to get the repairman from the front door to the basement heating unit while avoiding obstacles such as pets or children’s toys.

Award a prize to the person with the highest score after a certain period. If the game doesn’t keep score, give the prize out randomly to one person who completes the game or level.

3. Fill-in-the-Blanks

Image via Post Planner

Fill-in-the-blank contests are a fun way for both your marketers and your audience to get creative with words. Provide a sentence or phrase in text or an image and leave out a word. You can use this framework in a few different ways. One option is to have a correct answer and have people try to guess what word completes the blank. Another choice is to run it more like a caption contest where you pick the funniest or most clever user response.

4. Pick-a-Photo

A pick-a-photo contest helps you collect user-generated content. Come up with a theme and ask your followers to meet it with their best interpretation of a photo. The theme may have something to do with your products. For example, you may encourage people to find the best way to enjoy a meal from your restaurant and then take a photo.

The theme could also have something to do with an upcoming event, holiday, or campaign, but doesn’t directly relate to your brand. Be clear in the directions about the theme and any judging criteria to give people the best chance to win.

Related: The Pros of User-Generated Content and Avoiding the Cons

5. Pick-a-Product

If you’re looking to debut a new product or product line, get people to vote on which one they want to see. For example, Lays ran this type of contest more than once to add new potato chip flavors to its line. Fans of the brand could submit their flavor suggestions and then pick from a list of finalists.

In pick-a-product contests, your followers or anyone online can vote, and then you may select a voter or two from the winning category to be the first to try the new product. This type of contest also helps you collect data about your audience. It tells you more about their likes, dislikes, and expectations for your company through their opinions.

6. Photo Captions

Different from the pick-a-photo contest, for this contest idea, you provide the image, and your followers add their humor. Share an image that relates to your company, product, or industry, and then invite people to come up with captions. You could even run multiple contests from the same photo, choosing captions in different categories, such as the funniest or best sales pitch.

7. Photo Voting

Like a pick-a-photo contest, you can create a theme and ask people to submit photo entries that match it best. But instead of your social media team or marketing department choosing the winner, let your followers or fans decide. Set criteria for how to submit and how to vote so that the audience understands both processes.

Collect submissions through social media or email and display all entries on your website or in a form for voting. Sourcing submissions way, rather than just letting people submit and vote right on your feed, helps you monitor the entries and make sure they fit the theme and are appropriate for the audience.

If you’re looking for a new tagline for your company or a particular product, run a slogan creation contest. This contest idea gives people the chance to come up with a tagline that they may associate with your brand in the future. This is another case where the contest may be the prize. The winner gets to see their tagline appear on your website, in a commercial, or on product packaging. Reviewing the submissions also helps you with market research to learn about what people are looking for or how they view your products and services.

If you want more information about how you can distinguish yourself from the competition, use the CopyPress free content analysis tool. It helps you discover gaps in your content marketing and that of your competitors to provide customers with more of the targeted content they crave.

“CopyPress gives us the ability to work with more dealership groups. We are able to provide unique and fresh content for an ever growing customer base. We know that when we need an influx of content to keep our clients ahead of the game in the automotive landscape, CopyPress can handle these requests with ease.”

Kevin Doory

Director of SEO at Auto Revo

9. Spot-the-Difference

Have you ever played those find-the-changes games online or in a magazine? This type of contest works just like that. There are two ways to create a spot-the-difference game. First, ask one of your graphic designers to create an edited version of a logo or photo relative to your brand. If you don’t have the time or money to use a graphic designer, take two photos in your store, warehouse, or office with objects moved or changes made in the second photo.

Award a prize to the person who finds all the changes first, or the first person to find each change if you want multiple winners. You may also choose to pick a winner at random from everyone who finds all the changes. Tell people how many differences exist to help their searches.

10. Video Shorts

Thanks to the rise of social platforms like TikTok, short videos make up much of the popular content online. Capitalize on this trend for a contest by encouraging people to develop a short, funny video to fit a theme. Similar to photo contest ideas, this option is more appropriate for social platforms like YouTube, TikTok, or Snapchat .

Related: How You Can Add Short-Form Video to Your Content Strategy

Not all promotional contests have to take place only online. Especially if your business works in-person and on the internet, consider these hybrid contest ideas to use both digitally and in the real world:

Bingo games are fun contests because, thanks to online bingo card generators , you can include almost anything within the game spaces. Personalization makes the game feel more like a scavenger hunt the audience can do at their own pace. Host bingo in person at an event and give prizes to the first person who wins, or to a few people who win each round.

You can also run a bingo game online where people complete the spaces on the card and show proof that when they’re done, like through a photo or video. Your followers can then submit the card and all the materials to you when they’re finished. Increase the stakes by offering additional prizes for special bingos , like four corners or full cards.

2. Coloring Sheets

Coloring contests are popular for brands that cater to families or children. Traditionally, these contests take place in the real world. A child receives a coloring sheet of the company’s logo or product and then they design and return it. A panel of judges chooses its favorite. You can also run coloring contests digitally, either by providing a download of the physical coloring sheet or a way to design it online.

A DIY contest is an exciting choice for companies in artistic, construction, or STEM (science, technology, engineering, and math) fields. Give people a creative prompt and see what they come up with. Provide the prompt online and the requirements for the project, such as materials or methods you can and can’t use. Then invite your audience to share photos or videos of their creations for judging.

Consider providing kits with the only materials people can use and see how they rearrange those items to fit the concept topic. You could even ask participants to film a tutorial for their DIY project and use that to showcase the winning entry on your website and social feeds.

4. Escape Rooms

Escape rooms are a popular team-building activity for companies. But they also work well for brand contests. Hold escape rooms in person or virtually, depending on what resources you have. Craft the story, premise, and clues for the escape room to teach people more about your company or products. Then, give a prize to the person or group that breaks out first, with the fastest time, or by choosing a random winner out of everyone who breaks out.

5. Guessing Games

How many gumballs are in the jar? You’ve probably seen this type of contest before at a street fair or a bridal shower, but it can work for your company too. A guessing contest is easy and fun because the guessing items can be the prize. This contest idea is an ideal promotion for a company that sells food, candy, or any other small products you could stuff in a jar.

Run this contest online by sharing a photo of the filled jar and asking people to guess the number of items inside. You can also run the contest in person, such as at a conference event, and have people write their answers on a sheet. When choosing the winner, consider the person with the closest guess. Think about how you may handle a tie if a few people get the answer exactly right.

6. Logo Design

If you’re preparing to redesign your company logo, make your audience part of the process. Give them the elements you want to be included in the logo, such as certain colors or symbols. Then, let the public submit the designs any way they choose. Some options include a digital design program or drawing by hand. Contestants can then submit images or files with the logo designs for judging.

If your company has a mascot or plans to get one, have your followers choose what mascot to pick or what to name it. There are other mascot contest ideas, too, such as redesigning their outfit. Putting your mascot contest in the physical world by holding a selfie search or scavenger hunt where people find your mascot around town or at an event and take a picture with it to win.

8. Product Customization

If you intend to redesign your product packaging or develop a new design, open that process up to the public. Hold a product customization contest. Provide tangible or digital design sheets for people to draw and draft their own creations from scratch. If there are certain elements, like colors, or expectations for customization, make them clear in the contest directions.

9. Scavenger Hunt

Scavenger hunts are fun contests that help you increase conversions and build brand awareness. Run them digitally, in the real world, or a combination of both to suit your organization’s needs. Send people around town or the web to find items related to your company.

You could also include clues for people to crack, which can lead them to specific areas of your website, blog, or even retail stores to find the right information. Guide your audience to things you want them to see, do, or learn. Then, award the prize to the person or team with the highest score or by picking a winner at random from those who finish.

10. Seasons or Holidays

The holidays are prime time to hold contests and increase engagement. There are a variety of both digital and in-person holiday contest idea options to choose from, such as:

• Christmas tree decorating
• Easter egg decorating
• Gingerbread house construction
• Halloween costumes
• Home or space decorating
• Parade float design
• Pumpkin carving
• Snowman construction
• Ugly sweater creation

To test people’s wits and smarts, hold a trivia contest. You can set up the win structure in a variety of ways. The goal of every trivia contest is to know the right answer. But you might choose the winner from the first person to answer correctly. Or you could choose a winner at random from every person who gets the answer right. You can also run trivia contests online, using different questions each time. For the question topics, pick information that relates to your business, products, or industry.

You can also turn trivia contests into trivia nights sponsored by your brand. Hold one at your retail or office location, at a conference, or online over video conferencing platforms. Trivia nights don’t have to center completely around your brand or even your industry. Instead, you can use them as a sponsorship strategy to gain brand awareness.

Related: Everything You Need To Know About Sponsored Content

Contests reward your audience not just for their skills and knowledge, but for interacting with your brand. They also appeal to different people in your audience, such as those who are competitive, smart, enjoy having fun, or want attention. Feeding these kinds of audience needs through contest ideas helps increase brand recognition across your channels.

Making interactions with your brand fun and memorable brings people back to your sites, profiles, and content. If your contests are really fun, they might encourage your followers to bring friends. Because you can run contests on almost any platform or in any situation, they provide plenty of opportunities to connect with people no matter where they get their content.

Related:   Use Content Marketing To Promote Special Events

Picking prizes for a company contest can be up to the marketing team, event coordinators, or anyone from your organization that’s running the show. It’s important to consider what’s appropriate for the amount of effort your audience puts in to win the prize. Their input should closely match the reward. For example, you wouldn’t give away a free laptop for a fill-in-the-blank contest, but you might for a trivia night winner. Depending on the contest, you may give away:

• Branded swag
• Consulting sessions
• Customized products
• Event tickets
• Free visits or meals
• Gift cards, vouchers, or shopping sprees
• Limited edition products
• Product bundles
• Social media recognition
• Subscriptions to your services
• Upgraded memberships

In the United States and other countries, there are certain laws called  no purchase necessary laws that dictate how and when you can give away prizes to people. It’s more common to consult these laws for random drawings rather than contests based on merit. But it could be helpful to learn if there are any special laws in your state about hosting contests or giveaways before you take the time to plan one. Some other potential legal issues and rules to consider include:

• Announcing the opening and closing dates for a contest before it begins
• Sharing information about how, when, and where you select winners and award prizes
• Contacting all winning entrants and sharing how much time they have to accept a prize before they’re disqualified and you choose another winner

Connect With CopyPress on LinkedIn for More Contest Ideas

At CopyPress, we’re just as interested as you are in marketing our brand in a fun, relatable way. Be sure to connect with us on LinkedIn for more tips, articles, and even contests. Join our community to talk about all things content marketing and strategy. Share your big wins and biggest frustrations with us to get the help you need to make your business shine, online and off.

CopyPress writer

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Case Challenge

Competition structure

Registration and eligibility.

Google’s Case Challenge is an initiative for business schools in India, designed to attract and engage budding early talent to creatively respond to live and realistic business challenges. This competition will give students an opportunity to stretch their imagination and come up with innovative solutions to the day to day challenges faced by teams across Google. Finalists will also get a chance to work closely with assigned Google mentors and understand Google’s ecosystem better, along with cash prizes for the winning teams.

Case Challenge is open to the participating institutes:

• Indian Institute of Management, Ahmedabad
• Indian Institute of Management, Bangalore
• Indian Institute of Management, Calcutta
• Indian Institute of Management, Indore
• Indian Institute of Management, Lucknow
• Indian Institute of Management, Kozhikode
• Indian Institute of Management, Shillong
• Faculty of Management Studies, Delhi
• Indian Institute of Foreign Trade
• Institute of Management Technology, Ghaziabad
• Management Development Institute, Gurgaon
• Indian School of Business
• XLRI - Xavier School of Management
• Mudra Institute of Communications, Ahmedabad
• Narsee Monjee Institute of Management Studies, Mumbai
• Shailesh J. Mehta School of Management, Mumbai
• National Institute of Industrial Engineering, Mumbai
• Symbiosis Centre for Management and Human Resource development
• Tata Institute of Social Sciences
• SP Jain Institute of Management & Research, Mumbai

1 year executive programs of the above campuses are also eligible to register as Participating institutes.

Wild Card Entrants

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants this year. In this, students from business schools across India can register and participate in the first round (Online Challenge) subject to the rules and requirements of the Competition. Further details will be discussed in the subsequent sections.

The competition will be conducted across four rounds:

• Online Challenge
• Case Study Round
• Cohort Round
• National Finale The language of the Competition will be entirely in English and will be conducted virtually.

Judging of all Rounds will be performed by a panel of judge(s) selected by Google. Please note that any entry is subject to and evaluated based on the following broad parameters:

• Structured thinking and strategy
• Originality & Innovation
• Feasibility & Scalability
• Market Intelligence/Data Insights/Consumer Insights
• Presentation Skills
• Q&A Session

Teams are prohibited from communicating with any outside party and cannot solicit assistance from anyone (including staff, faculty advisor, other students) during the time they are participants of the Competition, unless permitted by Google. Google's and/or any judge’s decision is final and binding and no correspondence will be entered in relation to such decision.

Round 1 (Online Challenge) Registration

• Digital marketing
• Sales & marketing
• Human resources
• Teams cannot change their choice of case study post registration.
• Round 1 registrations are open to students of all business schools in India.
• First 5000 registered teams will be invited to the Online Challenge round.

The Online Challenge

• The first 5000 registered teams will receive details about the Online Challenge through their registered email address.
• This 30 minute Online Challenge will assess the team’s critical thinking and logical reasoning and will be conducted on Sep. 18, 2021 .
• Atmost Top 5 Teams per campus from the participating institutes will be announced as campus winners, and will move to Round 2 .
• Top 20 teams from the wild card entrants will proceed to Round 2.
• The announcement of shortlisted Teams qualifying for the 2nd Round will be made via an email to the campus and the respective Teams.

Round 2 (Case Study Round) Making a Submission

• All the shortlisted Teams will be administered the case study on their chosen topics at the time of registration.
• The Teams will have to submit a one pager solution and a five minutes video pitching their proposed solution.
• The submission entries should consist of both the solution submission and video pitch, else the team stands disqualified.
• Only one submission per Team will be taken into consideration.
• Teams cannot change their choice of case study.

Submission Guidelines

• The format of the submission will have to be a one-page Google slide converted to a pdf document. No other formats (including zip files) will be accepted.
• Deadline for submission will be communicated to the teams.
• There are no restrictions on font size, style etc. but it should not result in a submission that is difficult to read by the judges.
• The maximum size of the PDF file to be uploaded should not exceed 10MB.
• The naming convention to be followed for the Submission is: CampusName_Team name_CaseStudyChosen. For the 'CaseStudyChosen', mention the type (Analytics, Digital marketing, Sales & marketing, Human Resources).
• We urge the Teams not to wait till the last moment to make their Submission entries. Google or its affiliates’ shall not be responsible for any technical snags that may occur due to high volume.
• No Team may revise, substitute, add, delete, or in any other manner alter their original Submission after it has been submitted.

What we expect from the Submission:

• Originality, clarity and uniqueness of the idea.
• Innovative approach to the given problem.
• Solution must be relevant to the given problem and should have a clear plan of action.
• Solution should be succinct yet self-explanatory.
• Feasibility of implementation, sustainability, scalability and fitment with Google’s vision.
• Tables, diagrams, and charts are permitted on the one-pager, but are not necessary (attachment of an appendix slide is not allowed).
• Relevant assumptions backed by proper rationale.
• References/sources to be quoted where required (as footnotes).

What the Submission should not have:

• It must not be derogatory, offensive, threatening, defamatory, disparaging, libelous or contain any content that is inappropriate, indecent, sexual, profane, tortuous, slanderous, discriminatory in any way, or that promotes hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the Competition.
• It must not contain content, material or any element that is unlawful, or otherwise in violation of or contrary to any applicable laws.
• It must not contain any content, material or element that displays any third party advertising, slogan, logo, trademark or otherwise indicates a sponsorship or endorsement by a third party, commercial entity or that is not within the spirit of the Competition.
• It must be original, unpublished work that does not contain, incorporate or otherwise use any content, material or element that is owned by a third party or entity.
• The judging panel as chosen by Google will evaluate all Submissions and shortlist Teams for Round 3 based on the judging criteria.
• Top 5 teams per case study (Analytics, Digital marketing, Sales & marketing, and Human Resources) will proceed to the next round.

Round 3 (Cohort Round) Presentation

• The shortlisted Teams will submit a presentation deepening their ideas as submitted in Round 2 and present its business solution (virtually) to a panel of judges.
• Deadline for submission will be communicated to the Teams.
• Teams will be given 12 minutes to present followed by an 8 minutes “Question and Answer” session by the judging panel.
• The Cohort Rounds will be held virtually via Google Hangouts between Oct. 22, 2021 and Oct. 28, 2021 .

Presentation Guidelines

• The presentation should not exceed ten slides.
• Case Study chosen during registrations cannot be changed.
• The format of the presentation will have to be Google slides and no other formats (including zip files) will be accepted.
• Additionally, qualifying teams will also have to submit a PDF version of their submission for our reference.
• You are free to select font type, size etc. but it should not result in a submission that is difficult to read by our panel, during the presentation.
• The maximum size of the file to be uploaded cannot exceed 100MB each (slide and PDF).
• The naming convention to be followed is: CampusName_Teamname_CaseStudyChosen. In the CaseStudyChosen, mention the type (Analytics, Digital marketing, Sales & marketing).
• Deadlines will not be extended. If the qualifying Team does not submit the presentation by the deadline, then such Team will be disqualified.
• It will be the responsibility of the Team Leader to ensure that if not all Team members at least 2 members of the Team are present for the presentations on the scheduled day. In the event of at least 2 members are present at the start of the presentation, the Team will be disqualified.
• The top two teams from each cohort round will qualify for the National Finale of the Competition.
• 8 teams in total will qualify for the National Finale.

Round 4 (National Finale) Mentoring

• Shortlisted Teams will be assigned a mentor to guide them for their pitch/presentation.
• Teams will be allowed to make changes to the presentation submitted during the Cohort Round, however the Teams cannot change the chosen case study.
• The shortlisted Teams will only be allowed to refine the solution and make cosmetic changes under the guidance of the mentor, with their permission. Major changes at this stage to the solution, approach, etc. will not be allowed.

Presentation

• The National Finale will be held virtually via Google Hangouts.
• The Finale date will be communicated to the Teams.
• Shortlisted Teams will present the revised presentation to a judging panel, and will get 12 minutes for presenting their idea, and 8 minutes for Q&A.
• At least 2 members will have to be present for the presentation on the given date of the National Finale Round.
• The judging panel as indicated by Google will review the presentation.
• The top three teams will be selected as national winners.

Student prizes

The top three teams at the National Finale will receive the following:

• Cash prize of INR 5,00,000/- to the entire team.
• Pre-placement interview offers for internship or final hiring.

Second prize:

• Cash prize of INR 3,00,000/- to the entire team.

Third prize:

• Cash prize of INR 2,00,000/- to the entire Team

Each member of the winning Teams is solely responsible for all taxes, levies and other statutory payments associated with his or her receipt and use of a cash prize received by such member. No substitution, assignment or transfer of prize is permitted. Google will withhold and/or report taxes as required by the applicable law. All prizes may be revoked if a Team is found to have violated any of the rules or instructions of Google or is disqualified. The business and location related to the pre-placement interview offers for internship and final hiring will be at the discretion of Google.

Competition period

The competition will be conducted across 4 rounds:

• National Finale

The language of the competition will be entirely in English and all the rounds will be conducted virtually.

Eligibility Criteria

• A student must be a first or second year student irrespective of their specialisation but enrolled in a full-time management program of a business school in India.
• Students must be Indian nationals. Foreign national students are not allowed to participate in this Competition.
• Every student must have an official user account provided by the business school at which the student is enrolled.

Participation as a Team

• Participation will be through teams of eligible students comprising a minimum of 2 or a maximum of 3 students and enrolled at a business school in India (a “Team”). First year students cannot form teams with 2nd year students and vice versa. A Team can only have team members from the same batch of the same institute.
• All Team members must independently meet the eligibility requirements of the Competition.
• A student cannot be a member of more than 1 Team.
• Students going on an exchange program can participate as long as there are at least 2 students in the Team that are not attending an exchange program and are available to attend the Competition.
• Modification to a Team’s composition or details after registration/communicating acceptance to participate is not allowed.
• Team members who compete at the beginning of the Competition must participate throughout the Competition Period, where the team is shortlisted for the next round.
• Any deviation from the above will result in immediate disqualification of the entire team.

How to enter

The Team must register before it can participate in the Competition.

• To enter the Competition, the Team Leader must complete the registration form and provide required information about the members of the Team.
• The Team may opt for the email address of the Team Leader as a point of contact for instructions on the Competition. The designated email address is necessary as specific communications/instructions regarding the Competition will be communicated to the Team through this address. You are required to keep yourself updated on all emails issued to you.
• The registration starts from Sept. 7, 2021 and will close on or before 22:00 hours IST on Sept. 10, 2021 .
• Only one registration per Team will be taken into consideration.
• Any questions or inquiries regarding the Competition should be directed to [email protected] .

Team Leader and Team Name

Each Team must nominate one member as the Team leader, who may not be changed during the Competition Period (the “Team Leader”).

• The Team Leader is the primary point of contact for the team during the competition.
• Each Team must decide on a name for their team. Your team name must be neutral and brief, without the use of offensive or vulgar language or violate the intellectual property rights of others. Google reserves the right to request for a change of the Team name in its sole discretion.

Verifying Eligibility

• Google reserves the right to verify your eligibility. You agree to provide Google with any proof of eligibility requested by Google and your refusal or failure to timely provide such proof may result in the Team’s disqualification from the Competition.

How can we route our queries to Google regarding the case challenge?

Please email us at [email protected] for any questions regarding the competition.

How many individuals can be on a team?

One team can have a minimum of two and maximum of three members. An individual can not be part of more than one team.

Who can participate in the competition?

Case Challenge is open to first or second year students (irrespective of their specialisation) enrolled in a full-time, management program of a business school in India.

Is the Case Challenge a continuation of Google Online Challenge (which was conducted recently for the first year students)?

No, Case Challenge and Google's Online Challenge are different programs.

I could not participate in Google Online Challenge. Can I still register for this competition?

Yes, these two are completely different initiatives.

All my team members have already appeared for Google’s Online Challenge. Do we still need to appear for the round 1 Online Challenge, post registration?

Yes. All teams who register to participate in Case Challenge will have to appear for Round 1, which is an Online Challenge. Google Online Challenge and Case Challenge are separate initiatives.

Can entries be modified after submission?

No, once submitted, entries cannot be modified.

I filled in the wrong details for one of my team members, how can I fix this?

Entries can not be modified once submitted. Please be sure to double check all details before submitting.

Do I need to register through my college email ID or can I use my personal email ID as well?

Only college email ID should be used for registration for all team members. Please don’t use your personal email ID.

What if my submission exceeds the file size limit?

The entry will be disqualified. Please ensure the files submitted are within the size limitation shared. For the first round, file size for the submission shouldn’t exceed 10MB.

Will any exceptions be made for late entries due to technical difficulties at the time of submission?

No, late entries will not be considered.

Can one person be a part of two different teams?

No, an individual cannot be part of more than one team.

Do we need to submit our resumes?

No, resumes are not required.

Will all registered teams qualify for round one?

Only the first 5000 registered teams will qualify for round one, which is the Online Challenge.

While registering, I can only see the cohort names (analytics, digital marketing and sales & marketing and human resources), but the case studies are not present?

The case studies will be available post round one. While registering, please choose the cohort of your interest. In case you qualify round one, you will be administered the case study on the cohort you have chosen.

Do all the team members have to appear for the Online Challenge or can the team leader appear for the challenge as a team representative?

Online Challenge is a team based challenge designed to assess a team’s critical thinking and decision making. Only the team leader will receive the challenge id and passkey details to login to the challenge. The team will be given 30 minutes to solve the challenge. It is the responsibility of the team leader to submit the answers on the team’s behalf. More than one submission per team will lead to the team’s disqualification.

For the video submission in Round two, do all the team members have to be present in the video?

Yes, all team members have to be a part of the video, else the team stands disqualified.

My campus is not included in the list of participating institutes. Can I still take part in the competition?

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants. In this, student from business schools across India can register and participate in the first round (Online challenge) subject to the rules and requirements of the competition.

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Google Cloud is on a mission to change the world of enterprise computing, and Cloud Technical Residents have a front row seat to the action. During the 12-month rotational program, Residents help shape and execute strategies to help customers “go Google.”

University of Florida Wins Top Prize in Page and Institute of Public Relations Case Study Competition

by Bulldog Reporter | Apr 10, 2024

NEW YORK – April 9, 2024 – Four students from the University of Florida will receive the 2024 Jack Koten Page Principles Case Study Award, sponsored by Page and the Institute for Public Relations ( IPR ). Their submission analyzed how Mattel regained control over Barbie’s cultural narrative and pivoted the doll into the feminist figure the brand wanted her to be, and the impact of the campaign on stakeholders. Winners Rebecca Wolff, Mariela Dothe-Marcial, Chloe Oakes, and Katrina White will be sharing more about their case at an upcoming virtual event. They will also have the chance to discuss their case topic with Catherine Frymark, EVP of Corporate Communications at Mattel. Their faculty advisor is Pat Ford. 

The Case Study Competition awards students whose original case studies best contribute to the profession’s body of knowledge and provide practical suggestions for improving corporate communication as a function. This year’s competition drew 39 entries, 29 from communications schools and 10 from business schools, from 19 educational institutions across the United States, China, Indonesia, and the Philippines.

The winning submission, “Were Mattel’s Efforts Kenough?” analyzes Mattel’s strategy to reposition the Barbie brand in the minds of consumers as part of the live-action movie released in 2023. Mattel’s iconic Barbie doll has been a cornerstone of American pop culture since its launch in 1959, but controversy over Barbie’s prior lack of inclusivity and unrealistic standards for women cast a shadow over the doll’s reputation. The students explored how Mattel successfully transformed Barbie and recontextualized the brand for future generations of fans.  They also assess the impact of the campaign on stakeholders, as well as evaluate it in accordance with the Page Principles.

“We are thrilled to honor Rebecca, Mariela, Chloe, and Katrina along with their academic advisor, Pat Ford, with the Koten Award for their thoughtful work on this case study,” said Dr. Tina McCorkindale, president and CEO of IPR. “This timely and relevant case demonstrates that when corporations listen to and act on their stakeholders’ evolving interests, it can reinvigorate a brand and expand its customer base.”

“Today’s stakeholders expect businesses to speak to and reflect the society in which they operate,” Page President Roger Bolton said. “This winning case study highlights the initiatives that businesses today must take in order to evolve with society and promote diversity and inclusivity. I hope that the lessons from this case study become an important resource for strategic communication leaders worldwide.”

In addition to the overall grand prize, other winners include: 

• 1st place : Ball State University for their case about Bud Light, “Cracking Open A Case: The Anheuser-Busch Response to Bud Light Boycott;”
• 2nd place : DePaul University for “Adidas Says BYE: Adidas Drops Partnership with Ye.” 

To read the winning submissions and to find more information about the competition, please visit: https://page.org/resource-type/2024-case-study-competition/

The annual competition is judged by a panel comprising Page members, Page Up members, and IPR Trustees. Judges for this year’s competition included:

• Elizabeth Ananto, Trisakti University
• Pierre Goad, Goad Partners LLP
• Scott Kronick, Ogilvy PR
• Vilma Luoma-aho, University of Jyvaskyla
• Bevin Maguire, Applied Materials
• Cortney Stapleton, The Bliss Group
• Michele Mazur, Labcorp
• Susan Henderson, Henderson Consulting, LLC
• Amy Chiconas , Vibrantz Technologies
• Emily Garbaccio, American International Group (AIG)
• Emily Russel, Electronic Arts
• Gautham Appaya, Wabtec Corporation
• Geoff Curtis, Marshall Curtis Communications
• Jennifer Nelson, Prologis
• Kristin Tetreault, Dollar Tree
• Larry Parnell, George Washington University
• Natalie Tindall, University of Texas at Austin
• Nina Reinhardt, RXO
• Whitney Eichinger, Southwest Airlines
• Beth Toal, St. Luke’s Health System
• Doshia Stewart, Allegion
• Gary Sheffer, Boston University
• Jason Dressel, History Factory
• Katerina Tsetsura, University of Oklahoma
• Linda Mills, The Clorox Company
• Raoul Bhavnani, Betterment
• Arwa Husain, Adfactors PR Private Limited
• Karen Cho, Randstad NV
• Brian Moriarty, Darden School of Business, University of Virginia
• Jeff Shelman, U.S. Bancorp
• Kristen Thistle, UnitedHealth Group
• Matthew Yi, Blue Shield of California
• Molly Steinkrauss, The Clorox Company
• Carolina Mata, Integral
• James Smith-Plenderleith, Johnson & Johnson
• Nancy Fitzsimmons, Hill+Knowlton Strategies
• Bryan DeAngelis, Penta
• Gabrielle Poshadlo, Ford Motor Company
• Jackie Hartzell , Ally Financial
• James Beechinor-Collins, Highwire
• Jason Greenspan, The Grossman Group
• Matt Kucharski, Padilla
• Sara Banda, L3 Harris Technologies
• LaShonda Eaddy, Penn State University

About the Jack Koten Page Principles Case Study Award

As the first chair of Page, Jack Koten was among the founding members who extracted from Arthur Page’s lifetime of work the set of defining values that we know today as the Page Principles . These Principles not only serve as criteria for this competition but also as a guide for Page members in their daily work. Jack personified the belief that businesses should operate honestly and honorably, and with unwavering integrity.

Upon his passing in 2014, Jack bequeathed funds to Page that its Board of Trustees voted to use to fund in perpetuity the annual Case Study Competition grand prize, which that year was renamed the Jack Koten Page Principles Case Study Award.

Page is a global membership organization that brings together the world’s leading communications executives to strengthen the enterprise leadership role of the chief communications officer (CCO). Our purpose is rooted in the belief that a strong Communications function results in enterprises that are more responsible, trustworthy and responsive to stakeholders, which in turn helps transform business for the better. Page has nearly 800 members in 25 countries, representing a multitude of industries, leading PR agencies, influential nonprofits and NGOs, and highly respected academicians. We are dedicated to advancing the leadership capabilities of the CCO and the communications profession through thought leadership, learning programs and networking experiences to connect the brightest industry minds to create a better future. For more information, please visit www.page.org 

About the Institute for Public Relations

The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations.™ IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at instituteforpr.org.

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Also called a tagline, a slogan is a catchy phrase that concisely captures your business’s appeal. Slogans express your “value proposition” — the core value you provide to your customers. They are also a fun addition to your company name and make your brand memorable!

Yes! Once you award your slogan contest winner, you have the option to purchase any of the other submissions as Additional Entries. This works well if you like two (or more!) of the submissions and would like to have the option of using both for your business.

To get the best results from your tagline contest we recommend carefully filling in the contest brief with any details that you can provide (your company branding, logo, services and/or products offered). If you don’t have any of that that’s fine too! We also encourage you to leave lots of feedback for the creatives entering the contest in order to provide them direction in what you are looking for with the submissions.

Each of the creatives retains the full rights to their contest entries unless you select it as the winner or purchase it as an additional entry. Once you award a winner and they upload the final files they are transferring the full rights to the creative material over to you, as the client. You then own the full rights to the work and are welcome to use it however you wish. The only rights that Hatchwise and the submitting creative retain are the rights to display it in their/our portfolio and marketing material as examples of work done.

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Also called a tagline, a slogan is a catchy phrase that concisely captures yourbusiness’s appeal. The best slogans express your “value proposition” — the core value you provide to your customers. For example, Nike’s “Just do it” and Apple’s “Think different” are powerful slogans that motivate people to buy their products. They sell benefits and excitement rather than overtly describing the business. A slogan can also be a unique phrase for a particular campaign or product line. Le’s say you’re doing a big push for your newest release. A slogan is a repeatable and memorable phrase you can use in advertisements, email updates, and social posts about the release. A well-defined campaign also benefits from a unique slogan that gets “tagged” onto advertisements. Look at MasterCard’s late 1990s “Priceless” campaign for a great example.

Why do you need a company slogan?

Even small businesses benefit from slogans for several reasons: Slogans instantly communicate your core offering to prospective customers. That’s why slogans often double as header text for your website or brochure! Slogans create recognizability. Especially if you have a generic name or one that is similar to others, a unique slogan reassures customers that you’re the brand they previously purchased from. Slogans promote good brand alignment (creating the reputation you want your business to have) by using the right tone, core message, and value proposition for your target market.

How do I create a company slogan?

Slogans are easier said than done (literally!). Here are a few requirements for aneffective, impactful slogan: Short enough to be memorable, yet uniquely phrased without being obtuse. Again, Apple’s “Think different” is a great example because it leaves off the “-ly” from “differently,” making this phrase both memorable and, well, different! In line with your business’s values, market position, and your target audience’s tastes and needs. For example, consider Taco Bell’s witty slogan (“Think outside the bun”) versus Chipotle’s “Food with integrity.” Company taglines are ultimately best left to copywriters who have a way with words. You’ll want an expert who can capture your brand’s essence in a memorable, compelling phrase. Often, tagline writers have a good understanding of brand alignment as well! That’s where Hatchwise’s slogan writers come in.

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Case study: Creating a memorable tagline

Every company exists along a growth continuum, from emerging to adolescence or young adulthood and finally to maturity. A tagline should properly reflect the company’s stage of development. Catchy, feel-good taglines work for well-established, mature companies. Emerging companies however, need to carefully select a tagline that will help educate potential clients about who they are without coming off as ego-driven or self-centered.

VISICU, a company in the emerging market stage, first used the tagline “The future of critical care”. During a discovery process, we uncovered the company’s real value—a product that offered proven lifesaving benefitsAnother of VISICU’s unique strengths is its “smart software technology,” which alerts physicians to a patient incident before it happens. The tagline had to embrace both concepts in order to help define the company’s value.

From this knowledge, a new tagline was born:” VISICU: Smart systems, saving lives.” The new tagline explains the company value, is catchy and easy to remember, and exchanges the ego-driven style for one that expresses a clear benefit orientation. This helps the client establish its market position as a company that offers smart technology focused on saving patient lives.

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Best Case Study Competitions In India In 2021 Are you an MBA student and confused about utilizing the opportunities available to get the best results out of your MBA? Probably would have heard about case study competitions. Surely, a great way to boost your career. Are you confused about which case competitions you can apply for and target to get the best results? Here is the answer for you. This article will list all the Best Case Study Competitions in India In 2021 that too sorted by your eligibility!!

It is that time of the year, probably, when you would have just joined a B-school and would be wondering how to maximize your opportunities. You came to know about case study competitions and want to know what are the best case study competitions in India in 2021 for you to participate in and, hopefully, win.

So, let me share with you, which are the case study competitions which you should be definitely aiming for in the next one year.

What are case study competitions?

Just as you would be required to tackle business problems, case study competitions also invite students/groups of students to come together and solve a business problem within some mentioned rules and regulations. Some competitions also involve pitching new business ideas focusing on entrepreneurial abilities.

Case study competitions require a well-rounded dedication and time from each participant. Reading and comprehending the case study is a vital part of solving the case. Hence, I would also like you to read this article , mentioning how to read case studies quickly.

Benefits of Participating in Case Study Competitions

By now you must be wondering why case study competitions are so hyped in MBA. Are there any benefits of putting so much extra effort into such competitions?

To answer all such questions, I have listed down some of the benefits of participating in case study competitions.

Application of Classroom Learnings

You, as a future marketing leader, would be looking at honing your skills much before you enter the industry. Sure, an internship is a great opportunity. However, how about you get to apply your classroom learnings to the business problems of some of the world’s top brands like HUL, Amazon, Loreal.

Isn’t that exciting?

Case Study competitions provide students the opportunity to apply concepts learned in the classroom and be industry-ready for future prospects.

The Differentiating factor in your CV

During your entire MBA journey, you will come across the term CV Shortlisting very often. Everyone during their stint at B-school fights hard to add that differentiating factor in their resumes, which will ultimately land them in their dream companies. Case study competitions without any doubt is the factor that will make you stand apart from hundreds of resumes.

During my MBA, I witnessed something which will truly inspire you to work towards case studies. I had a close friend who was just about average (academically) but he bagged PPO from one of the top private banks through its case study competition.

And from that day, he didn’t need to spend even a day in worry about his placements.

Corporate case study competitions are an excellent chance for students to grab a job in top companies. This can very help you in landing in your dream company.

Performing well in these interviews is also very important. I would also like you to read this article , describing how to answer interview questions.

Prize Money

With an MBA course already squeezing your pockets, case study competitions provide an excellent opportunity for you to earn lakhs of money and aid your expenses.

Certificates

Couldn’t make it to the national winners? Don’t worry! The top teams always get felicitated by certificates which are valuable in front of recruiters also. Not only to top teams, but some competitions also award certificates to all the participants.

Soft Skills Development

Since each competition requires you to work in a team of at least 2 or 3 members. You would know how difficult it can get to bring a team to consensus, no matter how small the team or the decision is. Thus, meticulous participation in case study competitions helps you improve key skills like teamwork, leadership, critical thinking under pressure, and time management.

But that’s the fun side of participating in case competitions.

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Best Case Study competitions in India in 2021

Hundreds of case study competitions are organized every year by corporates and various B-schools across the country, however, it is very important for you to know which are some of the best case competitions you should be targeting:

In this article, I would list some of the best corporate case study competitions in 2021 organized by both the corporates and the B-schools. In the article, we would be mentioning the best case study competitions you should be targeting depending upon your college tier.

The B-schools in the above tier are also eligible to participate in case study competitions mentioned for lower tiers. Say, a college in tier-1 is also eligible for competitions for tier-2 and tier-3 B-schools.

While we have tried to be accurate, whether your school is a part of that tier is subjective. Hence it is advisable to check the eligibility of your B-school on the competition website.

Best Case Study Competitions In India In 2021 For Tier -1 B-Schools

If you are in one in premier B-schools among IIM A, IIM B, IIM C, IIM L, IIM K, IIM I, ISB Hyderabad, MDI, JBIMS, FMS, IIFT, XLRI Jamshedpur, NITIE Mumbai, SJPIMR, SJMSON then would you have an opportunity to participate in one of the most sought-after case competitions in India.

H.U.L. L.I.M.E.

If you are a marketing aspirant then L.I.M.E. (Lessons in Marketing Excellence) is surely going to be your holy grail. It is among one of the most competitive corporate case study competitions also.

• Cash prize worth INR 10,00,000
• Ticket to the global Unilever case study competition: Unilever Future Leaders' League
• Cash prize of INR 3,00,000 for the 1st runner-up team
• Cash prize of INR 2,00,000 for the 2nd runner-up team
• Cash prize of INR 1,00,000 for the 3rd runner-up team

Marico Over the Wall

OTW is the flagship competition organized by Marico, which involves students participating in real business challenges and coming up with feasible and implementable ideas and solutions to overcome the same.

• Cash prize of INR 500000 to winning team
• PPI opportunity to national winners
• First runners up get prize money of INR 300000 followed by INR 100000 for second runners up

Google Case Study Competition

If you want to get hands-on challenges are faced by one of the best companies in the world, this case study competition is for you. This is a highly stimulating competition incorporating - hardware sales, smart home cases, digital marketing, product growth, and user experience.

• Winners get a cash prize of INR 250000
• PPI opportunity for winners
• Finalists also get a chance to work closely with assigned Google mentors and understand Google's ecosystem better

Mahindra War Room

M.W.R. is a highly competitive case study competition inviting top B-schools from across the globe. The competition requires students to develop innovative and implementable solutions to real-life challenges faced by the Mahindra group.

• The winning team gets a cash prize of INR 500000
• PPI opportunity
• Winners also get an all-expense-paid trip to Formula E-International Race

Flipkart WiRED Campus Case Challenge

Flipkart's WiRED is a case study competition that allows you to gain hands-on experience in tackling real challenges faced by Indian e-commerce. You would have to choose from three domain-specific challenges between business, H.R., and supply chain.

The challenges are designed to test your technical knowledge and logical reasoning and how creatively you can solve a problem.

• National winners get prize money of INR 200000
• PPIs during the campus round

Johnson and Johnson Quest

It is a Business Case Competition where you will have an opportunity to bring a unique perspective and innovative solutions to critical business problems faced by different businesses of Johnson & Johnson.

• Pre-Placement Interviews (PPI's)
• Your recommendations being put into action by the company
• The Campus Champions get an opportunity to present their recommendations to the President's Council of Johnson & Johnson
• The Grand Finale winners will also meet the leadership team of Johnson & Johnson

Colgate Transcend

This is a competition organized by Colgate Palmolive group inviting students to address real situation problems faced by the company.

• Grand Finale Winners fly to Hong Kong to present to Asia Pacific Division Leadership
• A cash prize of Rs 3 Lakhs for Grand Finale Winners & Rs 2 lakhs for Grand Finale Runners-up
• PPIs for Grand Finale Winners & Runners-up
• Kindles & Colgate Gift Hampers for all National Finalists

Best Case Study Competitions In India In 2021 For Tier-2 B-Schools

Don’t feel missed out if you couldn’t participate in the case study competitions mentioned above. You still have a plethora of opportunities with some of the best case study competitions asking you for your participation.

If you are in of the B-schools including IIM Udaipur, IIM Trichy, IIM Raipur, IIM Ranchi, IIM Rohtak, IIM Kashipur, DMS IIT Delhi, DMS IIT Madras, DMS IISc Bangalore, NMIMS, SIBM, SCMHRD, TISS, VGSOM, XIMB, here are some of the exciting case study competitions for you.

Optum Stratethon

For all MBA students who wish to pursue your in the technology and healthcare sector, don’t miss out on this competition. One of its kind, Stratethon is a global competition, thus the value you derive from participating and winning is unmatched.

• $3000 worth cash prize for regional winners
• $1500 cash prize for regional runners-up
• PPI opportunity for all the finalists
• Certificates for campus winners

Nestle 4Ps Challenge

One more opportunity to prove your marketing mettle. This competition gives you a chance to analyze and solve marketing problems for one of the top FMCG companies in the world.

• Winners get a cash prize of INR 100000 and a PPI opportunity
• Runners up get a cash prize of INR 60000

4P's being the cornerstone of marketing, it is very important that you understand the 4P concept very diligently. To know about 4P's in-depth, I would like you to go through this article also.

Titan Elevate

Another chance for you to participate in a widely respected group like the TATA group. Titan is one of the most successful brands of the TATA group, places Elevate among the best case study competition in India.

• Cash Prize of INR 1 lakh and live project opportunity for winners
• PPI/PPO opportunity for winners
• Cash prize of INR 75000 and INR 50000 for first and second runners up
• Titan Goodies and certificate for all finalists

Tata Steel-a-thon

Want to work with India’s most trusted and employee-friendly employer? Don’t miss out on this opportunity and participate in this competition asking for solutions from multiple domains including Corporate Strategy, Operations, HR, etc.,

• Cash Prize of INR 250000 and PPO opportunity for National Winners
• Cash Prize of INR 150000 and PPO opportunity for first runners up
• Cash Prize of INR 100000 and PPO opportunity for second runners up
• Cash Prize of INR 30000 and Inspire Internship for all national finalists

“Your chance to Rise Above”, the tagline of this competition indeed justifies itself, providing you with an opportunity to come up a business solution to disrupt the entire industry.

National Finale

• Cash Prize of INR 100000 for winners
• Cash prize of INR 50000 for runners up

Cluster Round

• Winners get Mi Soundbar + 2 Mi Luggage 20 + 2 Redmi Earbuds S+ 2 Mi Smart Band 4 + PPIs
• 2 Mi Smart Band 4 + 2Mi Dual Driver In-ear earphones + 2 Mi Luggage 20 for runners up

Campus Round

• Winners get 2 Mi Casual Backpack + 2 20000mAh Mi Power Bank 2i
• 2 Redmi 10000mAh Power Bank for runners up

Amazon Ace Challenge

A.C.E. (Amazon Customer Excellence) Challenge is organized every year as part of Amazon's vision to encourage innovation and identify the business leaders of tomorrow who devised innovative solutions for real-life complex business challenges.

• Cash prize of INR 200000 to the winning team
• Cash prize of INR 150000 for first runners up and INR 50000 for second runners up
• PPI opportunity for top 3 teams
• Amazon rewards

Best Case Study Competitions In India In 2021 For Tier-3 and other institutes

Don’t think that you are missing out on some of the best case study competitions in India in 2021 just because you are not part of tier-1 and tier-2 colleges. You still have the opportunity to participate in corporate case study competitions organized by some of the best world’s largest and best companies.

Hero campus Challenge

What’s more inspiring than solving the real situations faced by the world’s largest automobile company. Here, is your chance to compete with thousands of MBA students and prove your mettle.

• National Winners get a cash prize of INR 200000 along with a PPI opportunity
• Cash prize worth INR 100000 for runners up

Reliance T.U.P

T.U.P (The Ultimate Pitch) is organized to inspire the entrepreneur in you and pitch your ideas in front of industry stalwarts. If you feel you have a budding entrepreneur inside you, here is your chance to pitch your ideas to top leaders of Reliance industries.

• Cash Prize of INR 500000 for the winners
• Exclusive mentorship opportunity from Reliance JioGenNext Hub
• Pre-Placement Interviews for all National Finalists
• Cash Prize and goodies for campus round winners

Myntra Stylbiz

If you aspire to start your career in e-commerce, Stylbiz is the competition for you to target and get an exciting opportunity to solve problems faced by e-commerce giants like Myntra.

• Winners get a cash prize of INR 60000 and PPIs
• Cash prize of INR 40000 and PPIs for runners up

K.P.M.G. Ideation Challenge

If you have the ambition to become a successful entrepreneur, then the KPMG Ideation challenge is probably the best place for you to show your skills and test your ideas. The competition involves creating a prototype and pitching your ideas to business leaders.

• The winner gets INR4 lakh
• The prestigious title of 'Team India' to participate in international finals with teams from across the globe
• Runner up team in India finals to get INR2 Lakh
• Guaranteed internship with K.P.M.G. in India for top two teams from national finals
• Opportunity to attend a networking event in Delhi/Gurgaon with leaders from start-ups as well as the industry
• Win a cash prize of up to USD6000 (gift cards worth USD1000 per person) for winning the global finals

L'Oréal Brandstorm

To unleash the beauty entrepreneur in you, Brandstorm is an innovation competition organized for students around the world. Students are invited to Invent the Beauty Shopping Experience through Entertainment, exploring the world of retail and e-commerce, mentored by L'Oréal's digital experts.

• The winners get awarded the Intrapreneurship Award,
• A global 3-month internship for International winners in Paris
• Ideas suggested by them get implemented under the mentorship of industry leaders
• PPI opportunity for national winners and select students who performed amazingly in the preliminary rounds.

All the competitions mentioned above are only a few where you can test your skills. Apart from many other B-schools also organizes case competitions which are also worth participating in.

I hope this article helps you to identify the best case study competitions in India in 2021 for you and augment your MBA experience.

Being an MBA student, you would surely want to capitalize on all the opportunities you have during the two-year course. Case-study competitions come with a beautiful opportunity for you to make a mark and stand out from the crowd. The benefits of participating and especially winning a case competition are unmatched with all other things you do during your MBA.

Since many competitions are organized within a year, it is very important for you to identify the best-suited competition for you and dedicate your time with undivided attention.

To apply and know about each case study competition, refer to dare2Compete .

Also read: Highest Paying Jobs for MBA Graduates in India

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About the Author: Rishabh Gupta

Useful compilation!

Very well explained.

Very useful compilation

Great article, Rishabh

Well written, Rishabh. Good read.