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Chapter 5: Presenting Your Speech Module

Four Types of Speeches

Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion.  The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.  Our aim is to acquaint you with these four different modes of delivery, to provide suggestions for when you are asked to make impromptu remarks, and then to focus most your time on the preparation, practice, and presentation of extemporaneous speeches.

Manuscript Speech

When you listen to the President deliver a State of the Union message, you listen to a well-crafted speech being read from a teleprompter. The speech has been polished by a staff of speechwriters and has been practiced many times. The President will know how to anticipate the reaction of the audience and will know when to pause for applause and when to expect laughter. This form of speaking is used when the exact words matter and when much time and energy is expended on getting everything just right. There are times when people who are not leaders of countries deliver manuscript speeches as well. They are used when people testify before Congress, when people read important statements in a public setting, or when people deliver reports at professional meetings. All call for exact words in the correct order.

While the President has access to a staff of speech writers and a teleprompter, most of us do not. If you were given this type of assignment, you would have to read your manuscript speech from printed notes. In that case, you would want to ensure that you had prepared your manuscript carefully, using large fonts so you could read it easily without burying your nose in the pages. Reading the speech does not allow you to skimp on the preparation. Practice the speech many times. This allows you to make changes, if needed, and to select the best words to communicate your exact meaning. Remember to speak clearly and naturally -strive for a conversational tone. It shouldn’t sound read -even if you are reading. Also, remember to speak slowly; there is a natural tendency to speed up when we speak in public. Delivering a speech is not a race; you do not receive bonus points for finishing early.

Unless you are specifically told by your instructor to prepare and deliver a manuscript speech, you should never write out the entire speech. Spend your time developing your outline, organizing your ideas, and determining where you can best insert your supports. Then practice using the outline while speaking.

Memorized Speech

When you were in elementary school, did you ever have to memorize a poem or a part of a speech? If you are like most students, the answer is “Yes. ” There is nothing wrong with memorization. But if you try to memorize a speech, you risk forgetting what you planned to say and coming across as completely unprepared. Memorizing your speech is even worse than reading it. All the objections that apply to the read speech also apply to the memorized speech. Spontaneity is gone. The speech can sound stilted. Often, delivery is too rapid. Concentration is on the words, not the ideas. Sometimes the speech sounds too formal, like a written essay. There is minimal feedback or other contact with the audience. And what happens if your mind goes completely blank or if an audience member interrupts? The entire presentation will likely fall apart. Memorizing a speech puts entirely too much pressure on the speaker.

That said, there are a couple of parts of the speech that you may want to have memorized -or practiced so well that you can deliver them almost as if memorized. These include:

Your introduction:  It sets the stage for the entire speech. The words should be well chosen and rehearsed. You may find that as you repeat this portion of the speech during your rehearsals you do come to memorize it word for word. If so, this is fine. After all, once you have determined the best way of saying something, why not use it? Just make sure the presentation does not sound memorized. Your conclusion:  The summary and call to action are the final words that your audience will hear. As with the introduction, if you practice this repeatedly you will develop the best way to say what you want and you will probably have perfected this portion of the speech.

Impromptu Speech

There will come a time for all of us when we are asked to “say a few words ” without much preparation.  You haven’t prepared any notes, you haven’t practiced what you’ll say, and you’re being asked to “wing it. ” While this may seem incredibly scary, impromptu presentations are the most common type of public speaking. You’re in class and suddenly the professor wants to hear how group projects are going. You, as the leader of your group, are asked to stand and briefly discuss what the group is doing and how much you’ve completed so far. That’s an impromptu speech. You didn’t know when you headed to class that day that you’d be speaking in public, but you did it. No sweat! Or maybe you’re in a meeting at work and the boss announces that he wants you to brief everyone in the meeting on the new equipment being installed that afternoon. Again, no prior planning, no notes, you just do it. That’s impromptu speaking.

Extemporaneous Speech

The focus of most college courses in public speaking is the extemporaneous speech.  This is because this is the type of speech used most in business, education, preaching, and political affairs. Few of us will ever have a professional staff of speechwriters or ever deliver a speech with the aid of a teleprompter. But when you do have a speech or presentation to deliver, you’ll want to sound prepared, authoritative, and clear.

Simply stated, an extemporaneous speech is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized.  The question most students ask is, “How much time should be spent in preparation and practice? ” Perhaps Mark Twain said it best. When speaking about preparing for an impromptu speech, he noted, “It usually takes more than three weeks to prepare a good impromptu speech ” (King). While celebrated as a humorist, there is much truth in his words. To appear to be speaking off the cuff, and to do it well, you must prepare thoroughly and practice to perfection. When you speak extemporaneously, it means you’ve had ample time to prepare and research and that you have rehearsed your speech (many times) using an outline or notes to remind you of the progression of ideas you wish to present. You will follow all the normal steps outlined in the earlier chapters. Choose a topic, narrow appropriately, analyze your audience, choose your supports, and create an outline. You will know your speech so well and will amaze your audience!

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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• Types of speeches

The 4 types of speeches

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  | Last modified: 01-31-2024

There are four main types of speeches or types of public speaking.

• Demonstrative
• Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

• informative
• demonstrative
• special occasion/entertaining
• how, and why, speech types overlap

Return to Top

Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

• the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
• the history of the tooth brush
• how trees improves air quality in urban areas
• a brief biography of Bob Dylan
• the main characteristics of Maine Coon cats
• the 1945 US bombing of Hiroshima and Nagasaki
• the number of, and the work of local philanthropic institutions
• the weather over the summer months
• the history of companion planting 
• how to set up a new password
• how to work a washing machine

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

• how to braid long hair
• how to change a car tire
• how to fold table napkins
• how to use the Heimlich maneuver
• how to apply for a Federal grant
• how to fill out a voting form
• how to deal with customer complaints
• how to close a sale
• how to give medicine to your cat without being scratched to bits! 

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

• choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
• how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
• suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

• what we say when being interviewed for a job
• presenting a sales pitch to a customer
• political speeches - politicians lobbying for votes,
• values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

• speech topic selection
• setting speech goals
• audience analysis
• empathy and evidence
• balance and obstacles
• 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

• an acceptance speech , with an example acceptance speech 
• a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
• an office party Christmas speech , a template with an example speech
• an engagement party toast , with 5 examples
• a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
• a farewell speech , with an example (a farewell speech to colleagues)
• a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
• an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
• an introduction speech for a guest speaker , with an example
• an introduction speech for yourself , with an example
• a maid of honor speech for your sister , a template, with an example
• a retirement speech , with an example from a teacher leaving to her students and colleagues
• a student council speech , a template, with an example student council president, secretary and treasurer speech
• a Thanksgiving speech , a template, with an example toast
• a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
• a tribute (commemorative) speech , with a template and an example speech
• a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
• a welcome speech for new comers to a church , a template with an example speech
• a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

• how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
• how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
• how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
• how to make and use cue cards  - note cards for extemporaneous speeches 
• how to use props (visual aids)    

And for those who would like their speeches written for them:

• commission me to write for you

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1.5: Types of Speeches and Speaking Occasions

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• Lisa Schreiber and Morgan Hartranft
• Millersville University via Public Speaking Project

There are three general purposes for speaking in public. The general purpose of a speech is usually determined by the occasion in which the speech will be presented. The first general purpose is to inform your audience. In an informative speech, the presenter will share information about a particular person, place, object, process, concept, or issue by defining, describing, or explaining. Occasions for which an informative speech would be presented include a report presented to coworkers, a teacher presenting information to his or her class, and a training session for a job. The second purpose for public speaking is to persuade. In a persuasive speech, the presenter will attempt to reinforce or change their audiences’ beliefs, attitudes, feelings, or values. Several occasions where persuasion is used include a sales pitch to potential customers, a politician’s campaign speech, or a debate during a public forum. The last general purpose is to commemorate or entertain. These types of speeches often strengthen the bonds between audience members from recalling a shared experience or intend to amuse audiences through humor, stories, or illustrations. Examples of this purpose include a toast, such as a best man’s speech at a wedding reception; a eulogy to praise the dead; a commencement speech at graduation; or presenting an award. It is important to note that these general purposes may overlap one another. One might wish to use some forms of entertainment while informing or persuading his or her audience.

A desire presupposes the possibility of action to achieve it; action presupposes a goal which is worth achieving. ~ Ayn Rand

4 Types of Public Speaking (A Complete Guide)

Hrideep barot.

• Presentation , Public Speaking , Toastmasters

The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches.

Public speaking is multifaceted. It can be done in various ways, depending on the speaker’s intention. Knowledge of these types will help you establish specific ways you can perform public speaking well. It is not typically taught in schools, but so are many other important things. Public speaking can help you in many ways in the future , so let’s get right to it!

Informative Speaking

The speaker simply intends to convey information in this. It is the most straightforward type of public speaking, which is why this category might make you wonder whether public speaking can get easier than this .

Examples of this type:

• A lecturer delivering content at a university
• A student explaining his dissertation to the class
• A public official explaining changes due to new policy
• An office worker providing information on the quarterly sales
• A person explaining how a game is done to his friends

Few key points to note here:

• Heavily research your topic: The key here is to have a large amount of knowledge about the concerned topic so you can supplement the required information with examples, statistics, etc. This will help provide you with credibility.
• Do not look at a paper or your presentation for all your information- they should only be used for cues. Otherwise, it seems like you do not know about the topic, and your only role is to convert that written text into spoken, which can appear quite awkward. 
• Try to keep it simple. Many believe that using complicated words will make you look smarter. To an uninformed speaker, it might. However, you might not achieve the purpose (which is to convey the information), and others might dislike you if they can sense you’re using superfluous language.
• Keep it concise. A lot of unnecessary information and beating around the bush will take away the audience’s attention span, and you may fail to achieve your purpose again. If there is extra information that may help a select few, you may make it so that others are not affected by it by either having them reach out later if needed or providing a disclaimer so only those interested may listen to that part.

Persuasive Speaking

The speaker intends to persuade or convince the audience of something. This is tricky because it requires understanding the nuances of the audience’s desires and somehow relating them to your viewpoint. 

Examples include:

• A politician explaining why he’s the better candidate and appealing to vote for him
• A marketing team explaining why their product is better than competitors
• A lawyer explaining to the jury why the defendant is innocent
• A group member explaining to his peers why the project should be done his way
• A person explaining to their friends why their view on a topic makes sense

One mistake people make here is putting people down for particular opinions, which tends to make them defensive and then less likely to be receptive to any change. This makes sense because these opinions may have been there for a long time or in any other way strongly associated with their identity, and by putting them down for it, you’re attacking them. Even if their opinion is wrong according to you, it’s better suited to show understanding of their current beliefs and provide a convincing narrative of your topic of persuasion.

Few communication techniques are especially helpful here, although they should be used in other types of public speaking as well. 

AIDA principle is also something you might want to look into. It essentially attempts to grab consumer Attention, develop Interest, stimulate Desire to purchase, and spurs them to Action step-by-step. So what you do is contingent on these stages. For instance, to grab their attention, you might talk about an interesting story then relate it to them to develop interest then talk about how the product solves the issue, which creates a desire to purchase, and lastly, let them know easy of ordering the product and a limited time offer that spurs them to action.

Demonstrative Speaking

The intention is to teach the audience to perform a certain action. The speaker actually performs the action that is being taught while explaining it. Hence, it allows the audience to see exactly how it is done and model that behaviour later. 

The speaker must be clear and descriptive enough when explaining the process while also making sure the audience is engaged enough to take that information with them.

• An employee might market a laptop by talking about its features while using them simultaneously.
• A swimming instructor might explain how to swim while doing it.
• A professor might explain how to experiment while doing it.
• A bartender might explain how to make a cocktail while doing it.
• A person might explain how to perform a trick while doing it.

So as you can see, it’s just informational speech with more nonverbal communication mixed in for better understanding.

Ceremonial Speaking

The intention is to get an emotional response from the audience. They are done on special occasions and tend to mark major milestones in people’s lives, such as birthdays, graduation, parties, wedding, anniversary, and funerals. 

• Graduation ceremony
• Wedding speech addressed to groom/bride.
• Birthday speech to a friend
• Party speech addressed to the host.
• Funeral speech for the person who passed away.

While we may appear very confident and natural when we give our speech at a party, we’re also well aware of how much time and effort it takes to get around writing the perfect speech. But it’s really not that complicated. You just need to know your audience and provide a concise, personalized speech. 

For example, if your audience includes friends and family and you’re giving this speech at a wedding ceremony, your content could include some experience involving the groom/bride, which highlights one of their positive qualities and possibly an amusing component to it. 

However, in these kinds of speeches, it’s also necessary to be careful not to forget to read the room when the audience is not receptive to certain comments. If you’re talking about a very embarrassing experience that the person would not have liked you to share, it might tense up your relationship with him. Alternatively, if you’re trying to force a positive emotional reaction by saying things you do not mean or exaggerating some experience that did not mean much for the person involved, it will be poorly received, and things might become awkward. Hence, it’s important to be genuine, even if it means starting off on a seemingly negative scenario: “We haven’t hung out as much as I wish we had. Regardless, the times we spent together have been meaningful and….” Genuinity is most commonly well-received.

Examples of all these types of public speaking

Aren’t there just three main types of public speaking or are there five different types of public speaking.

We have mentioned the ones that are most relevant. When people say three, they usually mean informative, persuasive and entertaining, and when people say five, they usually mean informative, persuasive, entertaining, demonstrating, and actuating. What we haven’t mentioned in the article so far are entertaining and actuating.

Entertaining includes ceremonial, along with other forms of public speaking, such as storytelling and humorous content. Essentially, this form is informal, while most others tend to be formal. The only difference is that you may add a personal touch and be more relaxed on these occasions. Feel free to check out how to make public speaking fun .

Actuating is simply a form of persuasive speaking which focuses on the action component, like getting the consumer to purchase the product. We frequently get things done through other people, so it’s quite a useful form of public speaking.

Here is a video that can help you improve your public speaking skills in all these areas:

Additionally, you can check out 20 unique ways to get better at public speaking . It’s never too late to opt for public speaking coaching !

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

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14 Informative Speeches

Speeches to Educate, Explain, or Describe

In this chapter . . .

In this chapter we examine our first type of public speech, the informative speech. This is used in lectures, briefings, and anytime you want to transmit fact-based information to an audience. We cover what makes an informative speech unique, the types of informative speeches, and how to construct this type of speech.

What is an informative Speech? Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. An informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily.

An informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action or incorporate opinion as its basis. This can be the tricky part of developing an informative speech because some opinion statements sound like facts (since they are generally agreed upon by many people) but are really opinions.

For example, in an informative speech on George Washington, you might want to say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by many people, it’s not irrefutable, meaning someone could argue against this claim. However, you could include this statement in an informative speech if you present the opinion from a reputable source: “Ron Chernow, in his 2011 best-selling biography of George Washington, describes the first president as one of the greatest presidents in the history of the United States.” That is an acceptable way of presenting an opinion within the framework of a factual speech. While you may not be able to avoid opinion, you don’t want your central idea, your main points, and most of your supporting material to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the facts to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues.

This doesn’t mean that an informative speech will have no effect on the audience. An audience can learn things from an informative speech that will affect what they do or how they think about something—that’s their choice. Your only focus is to provide the clearest and most factual information you can.

Types of Informative Speeches

While the topics to choose from for informative speeches are nearly limitless, they can be categorized according to five broad categories based on the primary goal of the speech. Understanding the type of informative speech that you will be giving can help you to figure out the best way to research and speechwriting.

Type 1: History

An informative speech on the history or development of something. Your focus is to explain to an audience how something came into existence. History speeches can be about objects, places, ideas, or even events. For example, imagine your informative speech was on the history of the football (the object, not the game). Someone at some point in history was the first to develop what is considered the modern football. Who was it? What was it originally made of? How did it evolve into the football that is used by the NFL today? For the history of a place, like a university, you would describe the specific year it opened, the number of students who were initially enrolled, and how it got its name. It’s also possible to provide the history of an idea, like “democracy.” By explaining the civilizations and cultures that adopted forms of democracy throughout history, it’s possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biographical speech is similar to a history one, but in this case the subject is a person, whether living or deceased. As with histories of objects, places, or ideas, there are specific and irrefutable facts that provide the details of someone’s life. Your focus is to tell the audience about someone’s life.

Type 3: Processes

Process speeches are informative speeches that explain how to do something or how something is achieved. These speeches require you to provide steps that will help your audience understand how to accomplish a specific task or process. We see examples of “how-to” presentations frequently—especially on YouTube. There’s a second type of process speech that focuses not on how the audience can achieve a result, but on how a process is achieved. The goal is understanding of a process instead of the performance of a process. After a speech on how to change a car tire, for example, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress. Either way, if your speech aims at teaching the audience how something works, it’s a process speech.

Type 4: Ideas and Concepts

It is possible to have an informative speech about an idea or concept where your primary focus isn’t on the history of the idea, but how it exists now. In the examples above, we have seen two types of speeches about democracy: democracy as the topic of a speech that focuses on its history and democracy in a speech that focuses on a process in democratic legislation. In this fourth type of informative speech, you could focus on the concept of democracy as interpreted, for example, in three different countries. Your speech is neither about history nor about process but focuses on the definition itself.

Type 5: General

Sometimes an informative speech topic doesn’t lend itself to a focus on history, process, or concept. In those cases, the topics tend to fall into the general category of informative speeches. The focus in this type of informative speech is determined by the topic. For example, imagine a speech about customs to know when traveling in Japan. This isn’t a speech about the history of anime , nor a biography of a former emperor. It’s not about the process of planning a trip to Japan, nor is it about the concept of kawaii . Customs of Japan falls into the “general” type of informative speech.

Tips for Informational Speeches

Use the type of speech to determine the structure.

Identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but the biggest benefit is that the type of informative speech being given will help determine the organizational pattern that is best for a speech.

For example, a How-To speech must be in chronological order (step 1, step 2, step 3). Similarly, most speeches that focus on providing history or biography will be organized chronologically, but not always. It makes sense to use chronology to explain the history of the football from the moment it was first developed to where it’s today, but for an informative speech on Benjamin Franklin a student might choose a topical pattern (idea 1, idea 2, idea 3) as their three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be included in this category are so diverse and cover a range of possible subject matter, the way they are organized will be varied as well and may use chronological, spatial, or topical structures. (Refer to Chapter x on speech structure and organization).

Keep Your Topic Specific

One of the biggest and most common mistakes students make is pursuing a topic that is much too broad. Let’s consider the example of a student who proposes the topic “To inform my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and arguably changed the course of human history. To think that it’s possible to cover all of that in a speech is unrealistic. Even a very experienced professor in American history would find it difficult to deliver a one-hour lecture that accomplished that goal.

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact (the Gettysburg Address is only a few minutes long) and doing research will be easier—although you will still find hundreds of sources on it. An even more specific topic would be “To inform my classmates of the specific places in Gettysburg, Pennsylvania that are considered haunted.”

Avoid Fake Informative Speech Topics

Sometimes students think that because something sounds like an informative speech topic, it’s one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion—in other words, it’s a fake informational speech because it’s a persuasive speech disguised as an informational speech. Similarly, a few topics that include conspiracy and paranormal subject matter are usually mistaken for good informative topics as well. It is common for a student to propose the topic “To inform my audience about the existence of extraterrestrials,” thinking it’s a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown in the sky will agree it’s an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additionally, when a speaker picks such a topic, it’s often because of a hidden desire to persuade the audience about them.

Be Selective about Content

Even if you have chosen a specific and focused topic, you must still make choices about what you can and cannot include. Writing an informative speech isn’t about dumping enormous amounts of information on your audience that you can only get to by speaking at breakneck speed. It’s about carefully choosing what to include, making it interesting and clear, and presenting it to your audience at a comfortable pace. What’s better: too much information that audiences can’t grasp or less information for audiences that hear every word? Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience clearly and keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it’s medical or scientific information.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?”

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some of them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Learning how to give informative speeches will serve you well in your college career and your future work. Keep in mind the principles in this chapter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific purposes for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Learn The Types

Learn About Different Types of Things and Unleash Your Curiosity

Types of Speeches: A Guide to Different Styles and Formats

Speeches are a powerful way to communicate ideas, inspire people, and create change. There are many different types of speeches, each with its own unique characteristics and formats. In this article, we’ll explore some of the most common types of speeches and how to prepare and deliver them effectively.

1. Informative Speech

An informative speech is designed to educate the audience on a particular topic. The goal is to provide the audience with new information or insights and increase their understanding of the topic. The speech should be well-researched, organized, and delivered in a clear and engaging manner.

2. Persuasive Speech

A persuasive speech is designed to convince the audience to adopt a particular viewpoint or take action. The goal is to persuade the audience to agree with the speaker’s perspective and take action based on that belief. The speech should be well-researched, organized, and delivered in a passionate and compelling manner.

3. Entertaining Speech

An entertaining speech is designed to entertain the audience and create a memorable experience. The goal is to engage the audience and make them laugh, cry, or think deeply about a particular topic. The speech can be humorous, inspirational, or emotional and should be delivered in a lively and engaging manner.

4. Special Occasion Speech

A special occasion speech is designed for a specific event or occasion, such as a wedding, graduation, or retirement party. The goal is to celebrate the occasion and honor the people involved. The speech should be personal, heartfelt, and delivered in a sincere and respectful manner.

5. Impromptu Speech

An impromptu speech is delivered without any preparation or planning. The goal is to respond quickly and effectively to a particular situation or question. The speech should be delivered in a clear and concise manner and address the topic at hand.

In conclusion, speeches are an important way to communicate ideas, inspire people, and create change. By understanding the different types of speeches and their unique characteristics and formats, individuals can prepare and deliver successful speeches that are engaging, informative, and memorable.

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6.1 General Purposes of Speaking

Learning objectives.

• Differentiate among the three types of general speech purposes.
• Examine the basics of informative speech topics and some common forms of informative speeches.
• Examine the basics of persuasive speech topics and some common forms of persuasive speeches.
• Examine the basics of entertaining speech topics and some common forms of entertaining speeches.

Jeffrey Beall – Search! – CC BY-ND 2.0.

What do you think of when you hear the word “purpose”? Technically speaking, a purpose can be defined as why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applicable. For example, when we talk about a speech’s purpose, we can question why a specific speech was given; we can question how we are supposed to use the information within a speech; and we can question why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal in creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system of three general purposes: to inform, to persuade, and to entertain.

The first general purpose that some people have for giving speeches is to inform . Simply put, this is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g., speech on a new technology, speech on a new virus) or to perform a new task or improve their skills (e.g., how to swing a golf club, how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, he or she is no longer informing but is persuading.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but rather persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. In fact, understanding and exchanging knowledge is so important that an entire field of study, called knowledge management , has been created to help people (especially businesses) become more effective at harnessing and exchanging knowledge. In the professional world, sharing knowledge is becoming increasingly important. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or of responsibility drives them to share their knowledge (internal motivational factors). Others are driven to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an important part of every society, so learning how to deliver informative speeches is a valuable skill.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters is most noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a specific battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website, http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House ( http://chelseahouse.infobasepublishing.com ). This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.

Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade . When we speak to persuade, we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech can be distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speech fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you truly believe that oral hygiene is important and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g., you are not a toothpaste salesperson).

Manipulative persuasion , on the other hand, occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose for attempting to persuade the audience. Ultimately, this form of persuasion is perceived as highly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the disease, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the key question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because he or she will derive personal benefits from their adopting a certain behavior or point of view? Unless your speech assignment specifically calls for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

As we’ve mentioned in the preceding sections, persuasion can address behaviors—observable actions on the part of listeners—and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change behavior, we can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are fairly ambiguous and tend to be very lofty ideas. Ultimately, what we value in life actually motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g., belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to change dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking is focused on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speech is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based in emotion with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “Silver Boxes.” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive but that it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.

We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Key Takeaways

• There are three general purposes that all speeches fall into: to inform, to persuade, and to entertain. Depending on what your ultimate goal is, you will start by picking one of these general purposes and then selecting an appropriate speech pattern that goes along with that general purpose.
• Informative speeches can focus on objects, people, events, concepts, processes, or issues. It is important to remember that your purpose in an informative speech is to share information with an audience, not to persuade them to do or believe something.
• There are two basic types of persuasion: pure and manipulative. Speakers who attempt to persuade others for pure reasons do so because they actually believe in what they are persuading an audience to do or think. Speakers who persuade others for manipulative reasons do so often by distorting the support for their arguments because they have an ulterior motive in persuading an audience to do or think something. If an audience finds out that you’ve been attempting to manipulate them, they will lose trust in you.
• Entertainment speeches can be after-dinner, ceremonial, or inspirational. Although there may be informative or persuasive elements to your speech, your primary reason for giving the speech is to entertain the audience.
• Imagine you’re giving a speech related to aardvarks to a group of fifth graders. Which type of informative speech do you think would be the most useful (objects, people, events, concepts, processes, and issues)? Why?
• Imagine you’re giving a speech to a group of prospective voters supporting a specific political candidate. Which type of persuasive speech do you think would be the most useful (change of behavior, change of attitude, change of value, or change of belief)? Why?
• Imagine that you’ve been asked to speak at a business luncheon and the host has asked you to keep it serious but lighthearted. Which type of entertainment speech do you think would be the most useful (the after-dinner speech, the ceremonial speech, or the inspirational speech)? Why?

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

• Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
• Give your audience a reason to pay attention by clearly stating the purpose of your speech.
• If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
• Give a short highlight reel of your main points.
• Quotations or powerful statements are a great way to catch the audience’s attention.
• Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
• Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

• Make sure you have designed your content to suit your audience.
• Divide your body into easily digestible sections so that your main points come across clearly.
• Stress on keywords and clever repetitions to drive your point home.
• Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
• When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

• Signal your audience when you’re drawing to your conclusion.
• Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
• Try to end on a high note with something memorable.
• Write your conclusion last so that it complements your introduction.
• Try to paraphrase your words without repeating the same words over and over.
• Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
• Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

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Chapter 9 Public Speaking

9.2 Types of Speeches

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005).

Christian Pierret –  Leader  – CC BY 2.0.

Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called  Vital Speeches of the Day  ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is  informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to  persuade  others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking  involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

• developing critical thinking skills,
• fine-tuning verbal and nonverbal skills,
• overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety.

Comm 101 (Dutton) by [author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

9 Different Types of Speeches (Plus Tips and Examples for Each)

Posted on Published: August 6, 2018  - Last updated: March 5, 2021

One of the most famous speeches is Dr. Martin Luther King’s “I Have a Dream.” It was delivered 55 years ago in Washington D.C. to an estimated 250,000 people who showed up in support of civil rights.

People might have never heard of the speech had the sound system not been fixed promptly. It was discovered that someone had sabotaged the sound system just before the event started.

As shown by Dr. King, speeches are powerful and can be used to move mountains. That’s why it’s important to know the different types of speeches and how you can harness them to your advantage.

Basic Types of Speeches

Demonstrative speech.

The purpose of a demonstrative speech is to educate the audience on something . It can include visual aids that add to the demonstration and describe in practical terms how to do something. Demonstrative speeches are similar to informative speeches but informative speeches normally do not include actual demonstrations.

If you give a talk on how to start a blog, how to write a cover letter, or even how to make money on the Internet, these can be considered demonstrative speeches. Asking yourself “how” and “why” questions is a great way to get this type of speech started and, of course, visual aids are a necessity for any type of demonstrative speech or presentation.

Entertaining Speech

If you’ve ever been to a wedding reception or banquet — and who hasn’t? — you are already familiar with an entertaining type of speech. The main purpose of a best man’s speech or an after-dinner speaker is to entertain the crowd and most speakers do that through illustrations, funny stories, and basic humor. Entertaining speeches are informal and usually very short; they are speeches that provide a lot of enjoyment and pleasure for the audience.

Informative Speech

People who give informative speeches are there to present the audience with new information on a particular subject. They present statistics and facts about topics such as social and economic changes in the community but they do not use visual aids in the speech.

Instead, they rely on educational information, facts, and various data so that the audience actually learns something. If you’ve ever been to a museum and had a tour guide, you’ve enjoyed the benefits of an informative speech. Any time that a talk is given to give the audience details and information on a certain topic, this is an example of an informative speech.

Persuasive Speech

Persuasive speeches are there to persuade the audience that an opinion expressed by the speaker is the right one. Whether you’re discussing what to eat for supper or which political point makes the most sense, these are examples of persuasive speeches. Most people, in an attempt to persuade the audience that their point of view is the right one, use solid facts to back up their argument. This is one of the best ways to make sure that your persuasive speech does the trick, which means that using research and statistics to develop your argument is always more likely to make people come to your side.

Other Types of Speeches

Oratorical speech.

Oratorical speeches are delivered in the style used by an orator. Its name is a little redundant because “orator” and “oratorical” both relate to the giving of speeches. These types of speeches are usually given at a special celebration such as an inauguration or ribbon-cutting ceremony. They can be long and formal, such as speeches used at a graduation, funeral, or inauguration, or short and informal, such as speeches delivered as toasts at special events.

Oratorical speeches can also be given at events such as birthday parties, going-away parties, retirement parties, and many others. Political speeches are usually considered oratorical speeches and they are better when they do not try and settle a complex argument but instead when they appeal to common virtues and basic truths. In oratorical speeches, the speaker is not trying to persuade someone to do something or believe a certain way but even though they are fairly general in purpose, the speaker can still address certain issues while giving the speech. Inauguration speeches are perhaps the most well-known oratorical speeches that exist today.

Special Occasion Speech

Speeches that don’t fall into any other category are usually classified as special occasion speeches and these can include speaker introduction speeches, designed to be short but interesting and to introduce an upcoming speaker; tribute speeches, which are designed to pay tribute to someone either dead or alive; and award acceptance speeches, which are meant to thank someone for an award and describe what the award means to you.

Special occasion speeches are designed to be short, usually ten minutes or less; succinct and to the point; and mood-setting. In other words, there are distinct purposes for special occasion speeches and whether the event they’re offered at includes something that is happy or somber, for someone still living or a posthumous occasion, or something large or small, they are often some of the easiest speeches to write. Most often, speeches for special occasions are fun and upbeat and if you research them online, it is easy to find out how to get started for your own special occasion speech.

Motivational Speech

A motivational speech is a unique type of speech and has the goal of self-improvement for the audience members. With a motivational speech, you can turn a negative situation into a positive one. These types of speeches are especially popular in business meetings with executives, to complete a certain task, or to encourage employees to sell more of your product or service. Motivational speeches can be found in elementary school to high school in order to motivate the students to do better on a test or in a sporting event. The speeches are great for inspiring people, lifting a person’s self-esteem, or even motivating an entire crowd of people.

Motivational speeches often use techniques to make the speeches more effective. These include:

• Starting with an activity –g., a breathing exercise — to demonstrate what the speaker’s goals are and which results are expected in the end
• Asking a question in order to pique the audience’s curiosity and interest
• Quoting a scientific study so that your motivational speech has some authority and trust
• Telling a story to get the audience more interested and involved; this can include a historical story, a personal story, or even a professional story, although a story from your own life is likely to work best
• Making sure that you address the audience’s problem so that you can then give them detailed suggestions on what can solve that problem, which will naturally increase their motivation

Debate Speech

In a formal debate, much verbal sparring is experienced and the debates come in various forms as well. These forms include Parliamentary, classical, extemporaneous, Lincoln-Douglas, impromptu, public forum, and mock trials, to name a few. As a general rule, in a debate, both sides get equal time to discuss the issue and explain why their view of the issue is the right one. Debates are somewhat different than persuasive speeches because you aren’t necessarily there to get the other side to switch to your side; instead you are there, in essence, to justify why you believe a certain thing.

Debates are arguments that have rules and regardless of which style you choose, each side receives the topic then has a certain amount of time to prepare to present it. Debate teams develop very valuable skills, including research skills, public speaking skills, leadership skills, initiative skills, developing grace under pressure, critical thinking skills, and developing arguments that are both logical and sound. Debaters also learn to think on their feet, which is why many people who join debate teams during high school and college go on to become professional mediators or lawyers.

There are many advantages to belonging to a debate team and some of those can be found here .

Forensic Speech

The term “forensic speech” merely refers to the practice and study of debate and public speaking. This is according to the American Forensic Association and this activity is practiced by millions of high school and college students each and every year. The reason why it is called forensics is that this practice is patterned after the competitions at public forums during the period of ancient Greece.

The speeches can take place inside a classroom, a national or international tournament, or even a regional event. During the activity, students learn to research and speech skills in order to learn all different types of speeches. Forensic speeches allow students to perfect their craft under the supervision of experienced public speakers and it can even be considered a type of “on-the-job training” because the students involved in this activity are continuously honing their craft while practicing it at the same time.

Examples of Speeches: Possible Speech Topics

If you’re looking for ideas when writing a demonstrative speech, check out websites such as this .

Examples of great ideas for entertaining speeches can be found here .

Some interesting topics to use for informative speeches are listed here .

Get more ideas on what to write about in a good persuasive speech by visiting websites such as this.

Tips to Make Speeches More Effective

• Choose an easy topic. This is the best way to make sure that your speech is both effective and interesting. Choosing a topic that is too complex or technical is a great way to lose the audience’s interest quickly because most people don’t enjoy topics that take too much concentration. In addition, many audiences are made up of people from many different walks of life so choosing an easy topic ensures that the audience will understand what you’re talking about without losing interest at some point.
• Know your audience . This is easier to do than it seems, especially because the people who hire you for the speech often help you familiarize yourself with your audience so that you can have this valuable information before you start writing the speech. One thing to look for is the mental level of the audience so if they are going to be within a certain age range, gender, or area of interest, you can easily cater your speech to this feature. Using innovative techniques to keep the speech uplifting and positive also helps so doing your due diligence on your audience is always a great first step when creating the perfect demonstrative speech.
• Keep your visual aids interesting. Visual aids are a very important part of a demonstrative speech and if you use a variety of visual aids, the speech is guaranteed to keep the audience’s attention. It’s best if you use visual aids such as drawings, photographs, 3-D items, and even flashcards for more emphasis. If you go back and forth between color and black-and-white pictures and visual aids of many different sizes and types, that will keep the audience’s interest throughout the speech. Furthermore, making your visual aids stand out is also important because during many speeches, the audience members pay more attention to the visual aids than they do to the speech itself.
• Add entertainment of some type. This can include a video, a sound clip, or even a funny cartoon. If you insert one of these items periodically throughout your speech, it not only keeps things more interesting and entertaining but it also enables it to be funnier, which means that it is going to be a speech that people will remember for a very long time.
• Tell jokes periodically. Many effective entertaining speeches have jokes inserted into them every now and then. If you’re delivering your speech, simply stop occasionally and say, “that reminds me of a joke…” Even entertaining speeches can have slow spots and a good joke can break up the monotony and keep the entertaining speech, well, entertaining.
• Tell funny stories. Funny stories go great with entertaining speeches because much as the speeches themselves, these stories are designed to help people relax and laugh a bit. Everyone enjoys a funny story and if you tell three to four of them in your speech, it can make the speech much more entertaining and something that is guaranteed to be enjoyed by everyone.
• Tell a scary story . As long as it isn’t too scary, this technique works every time. Everybody loves a good old-fashioned scary story and since both these stories and your speech will entertain people, they are the perfect two items to include together. Scary stories aren’t appropriate for every type of entertaining speech but for most of them, they will work just fine.
• Dramatize an anecdote. Anecdotes are perfect for entertaining speeches because they are amusing stories about real-life people. They make an already entertaining speech even more entertaining and they can easily relate to the topic you’ve chosen for your speech. Anecdotes also make the speech a little more light-hearted and since there are literally millions of subjects to choose from, it is easy to incorporate an anecdote into entertaining speeches of all types and subject matters.
• Include a theme. A theme that repeats itself throughout your speech is a good way to make it more memorable and also a lot funnier and more entertaining. A humorous theme works best because it fits perfectly within a speech meant to be entertaining. If you’ve researched your speech’s topic thoroughly enough, it will be easy to determine which theme to choose in the end.
• Include enough pieces of information throughout your speech. As a general rule, if you include one piece of information for every minute of the speech , it goes a long way in delivering the right amount of information. If you can, view a stand-up comic’s routine. Most of them go for a laugh every minute so in an average 30-minute routine, they aim to get at least 30 laughs.
• Organize, organize, organize. Your speech needs to be organized from start to finish, which means keeping in mind what you want to teach the audience and listing points that describe each of these things. Remember, this is a speech that is supposed to teach something to the audience so writing out your speech in bullet form is a great way to keep it organized. This organization takes a lot of pre-planning so keep all of this in mind while you’re writing your speech.
• Don’t recite your speech word for Instead, write it out with 30 to 60 points that you wish to get across to the audience members. Reciting it word for word makes it sound boring and as if you aren’t interested in the topic yourself but giving the speech in your own words makes it more interesting and does a better job of getting your points across to the audience. To make it more effective, write down your speech in outline form and bring that outline with you to the event.
• Make sure that your speech is long enough. Since most people tend to talk fast when they’re nervous, such as when they are giving a speech, it is a good idea to prepare 35 minutes worth of content for a 30-minute speech. Also, practicing the speech more than once helps you determine whether the content you’ve written will suffice. The more practice, the better, and always remember to include more content as related to the length of time that you hope to be speaking.
• Don’t stay stuck behind the podium. Informative speeches can easily be boring speeches so come out from behind the podium occasionally and make direct eye contact with audience members. This serves several purposes. First, it engages the audience more and makes them feel as though you are truly interested in them; second, it lets you know if what you’re conveying is actually getting across because you can more clearly see the expressions on their faces as you speak.
• Make your ending memorable. At the end of your speech, there are a few things that you can do to make it truly effective. These include thanking the audience, giving them your contact information in case they want to get in touch with you later on, encouraging them to ask questions, and, when questions are asked, making sure that you rephrase them so that everyone in the room will understand your answers.
• Choose something controversial. This may sound odd but the truth is that topics that everyone agrees on or is favorable to don’t need much persuasion. A controversial topic such as the death penalty or gun control usually has people on both sides pretty firm in their beliefs and if you can convince one of those people to change his or her mind or understand the other side’s beliefs, this says a lot about your speech-writing abilities. Of course, if you have passion when it comes to your topic, you are likely to be more effective; however, starting with a controversial topic is a great way to get started with your persuasive speech.
• Consider people’s perceptions of the topic. With controversial subjects, it is common for people on both sides to have certain inaccurate perceptions regarding the topic. If you specifically address some of these perceptions, it goes a long way in teaching the other side some facts that they may not have known about your side of the issue. The more they learn about your side, the more likely they are to agree with you in the end. Remember, for most people, perception is reality so addressing people’s perceptions is a great tactic for use in persuasive speeches.
• Use facts instead of emotions. Controversial topics are usually very emotional ones but trying to use emotions to bring people to your side is rarely effective. If you use straight facts and you are able to inform them which sources you used to get those facts, it will at least plant some fact-based ideas in the minds of the other side. This may not convince them to be on your side right now but it is much more likely to do so sometime in the future.
• Consider the other side’s sense of opposition. Regardless of what side you’re on regarding a controversial subject, you are liable to feel a certain amount of opposition from the other side. When you’re giving a persuasive speech, finding a way to eliminate this opposition or the perception of it can help your speech become more effective. Learn the obstacles the other side feels are associated with your view of the issue and find ways to convince them that they will not be ostracized or opposed in any way if they come over to your side. This is easy because once you determine what types of opposition they feel or sense, you can easily address the opposition specifically during your speech.

Module 6: Organizing and Outlining Your Speech

Methods of speech delivery, learning objectives.

Identify the four types of speech delivery methods and when to use them.

There are four basic methods of speech delivery: manuscript, memorized, impromptu, and extemporaneous. We’ll look at each method and discuss the advantages and disadvantages of each.

A manuscript page from President George W. Bush’s address to the nation on the day of the 9/11 attacks in 2001.

A manuscript speech is when the speaker writes down every word they will speak during the speech. When they deliver the speech, they have each word planned and in front of them on the page, much like a newscaster who reads from a teleprompter.

The advantage of using a manuscript is that the speaker has access to every word they’ve prepared in advance. There is no guesswork or memorization needed. This method comforts some speakers’ nerves as they don’t have to worry about that moment where they might freeze and forget what they’ve planned to say. They also are able to make exact quotes from their source material.

When the exact wording of an idea is crucial, speakers often read from a manuscript, for instance in communicating public statements from a company.

However, the disadvantage with a manuscript is that the speakers have MANY words in front of them on the page. This prohibits one of the most important aspects of delivery, eye contact. When many words are on the page, the speakers will find themselves looking down at those words more frequently because they will need the help. If they do look up at the audience, they often cannot find their place when the eye returns to the page. Also, when nerves come into play, speakers with manuscripts often default to reading from the page and forget that they are not making eye contact or engaging their audience. Therefore, manuscript is a very difficult delivery method and not ideal.  Above all, the speakers should remember to rehearse with the script so that they practice looking up often.

Public Speaking in History

The fall of the Berlin Wall on November 9, 1989, owed in large part to a momentary error made by an East German government spokesperson. At a live press conference, Günter Schabowski tried to explain new rules relaxing East Germany’s severe travel restrictions. A reporter asked, “when do these new rules go into effect?” Visibly flustered, Schabowski said, “As far as I know, it takes effect immediately, without delay.” In fact, the new visa application procedure was supposed to begin the following day, and with a lot of bureaucracy and red tape. Instead, thousands of East Berliners arrived within minutes at the border crossings, demanding to pass through immediately. The rest is history.

The outcome of this particular public-relations blunder was welcomed by the vast majority of East and West German citizens, and hastened the collapse of communism in Eastern and Central Europe. It’s probably good, then, that Schabowski ran this particular press conference extemporaneously, rather than reading from a manuscript.

You can view the transcript for “The mistake that toppled the Berlin Wall” here (opens in new window) .

A memorized speech is also fully prepared in advance and one in which the speaker does not use any notes. In the case of an occasion speech like a quick toast, a brief dedication, or a short eulogy, word-for-word memorization might make sense. Usually, though, it doesn’t involve committing each and every word to memory, Memorizing a speech isn’t like memorizing a poem where you need to remember every word exactly as written. Don’t memorize a manuscript! Work with your outline instead. Practice with the outline until you can recall the content and order of your main points without effort. Then it’s just a matter of practicing until you’re able to elaborate on your key points in a natural and seamless manner. Ideally, a memorized speech will sound like an off-the-cuff statement by someone who is a really eloquent speaker and an exceptionally organized thinker!

The advantage of a memorized speech is that the speaker can fully face their audience and make lots of eye contact. The problem with a memorized speech is that speakers may get nervous and forget the parts they’ve memorized. Without any notes to lean on, the speaker may hesitate and leave lots of dead air in the room while trying to recall what was planned. Sometimes, the speaker can’t remember or find his or her place in the speech and are forced to go get the notes or go back to the PowerPoint in some capacity to try to trigger his or her memory. This can be an embarrassing and uncomfortable moment for the speaker and the audience, and is a moment which could be easily avoided by using a different speaking method.

How to: memorize a speech

There are lots of tips out there about how to memorize speeches. Here’s one that loosely follows an ancient memorization strategy called the method of loci or “memory palace,” which uses visualizations of familiar spatial environments in order to enhance the recall of information.

You can view the transcript for “How to Memorize a Speech” here (opens in new window) .

An impromptu speech is one for which there is little to no preparation. There is often not a warning even that the person may be asked to speak. For example, your speech teacher may ask you to deliver a speech on your worst pet peeve. You may or may not be given a few minutes to organize your thoughts. What should you do? DO NOT PANIC. Even under pressure, you can create a basic speech that follows the formula of an introduction, body, and conclusion. If you have a few minutes, jot down some notes that fit into each part of the speech. (In fact, the phrase “speaking off the cuff,” which means speaking without preparation, probably refers to the idea that one would jot a few notes on one’s shirt cuff before speaking impromptu.) [1] ) An introduction should include an attention getter, introduction of the topic, speaker credibility, and forecasting of main points. The body should have two or three main points. The conclusion should have a summary, call to action, and final thought. If you can organize your thoughts into those three parts, you will sound like a polished speaker. Even if you only hit two of them, it will still help you to think about the speech in those parts. For example, if a speech is being given on a pet peeve of chewed gum being left under desks in classrooms, it might be organized like this.

• Introduction : Speaker chews gum loudly and then puts it under a desk (attention getter, demonstration). Speaker introduces themselves and the topic and why they’re qualified to speak on it (topic introduction and credibility). “I’m Katie Smith and I’ve been a student at this school for three years and witnessed this gum problem the entire time.”
• Body : Speaker states three main points of why we shouldn’t leave gum on desks: it’s rude, it makes custodians have to work harder, it affects the next student who gets nastiness on their seat (forecast of order). Speaker then discusses those three points
• Conclusion : Speaker summarizes those three points (summary, part 1 of conclusion), calls on the audience to pledge to never do this again (call to action), and gives a quote from Michael Jordan about respecting property (final thought).

While an impromptu speech can be challenging, the advantage is that it can also be thrilling as the speaker thinks off the cuff and says what they’re most passionate about in the moment. A speaker should not be afraid to use notes during an impromptu speech if they were given any time to organize their thoughts.

The disadvantage is that there is no time for preparation, so finding research to support claims such as quotes or facts cannot be included. The lack of preparation makes some speakers more nervous and they may struggle to engage the audience due to their nerves.

Extemporaneous

The last method of delivery we’ll look at is extemporaneous. When speaking extemporaneously, speakers prepare some notes in advance that help trigger their memory of what they planned to say. These notes are often placed on notecards. A 4”x6” notecard or 5”x7” size card works well. This size of notecards can be purchased at any office supply store. Speakers should determine what needs to go on each card by reading through their speech notes and giving themselves phrases to say out loud. These notes are not full sentences, but help the speakers, who turn them into a full sentence when spoken aloud. Note that if a quote is being used, listing that quote verbatim is fine.

The advantage of extemporaneous speaking is that the speakers are able to speak in a more conversational tone by letting the cards guide them, but not dictate every word they say. This method allows for the speakers to make more eye contact with the audience. The shorter note forms also prevent speakers from getting lost in their words. Numbering these cards also helps if one gets out of order. Also, these notes are not ones the teacher sees or collects. While you may be required to turn in your speech outline, your extemporaneous notecards are not seen by anyone but you. Therefore, you can also write yourself notes to speak up, slow down, emphasize a point, go to the next slide, etc.

The disadvantage to extemporaneous is the speakers may forget what else was planned to say or find a card to be out of order. This problem can be avoided through rehearsal and double-checking the note order before speaking.

Many speakers consider the extemporaneous method to be the ideal speaking method because it allows them to be prepared, keeps the audience engaged, and makes the speakers more natural in their delivery. In your public speaking class, most of your speeches will probably be delivered extemporaneously.

• As per the Oxford English Dictionary' s entry for "Off the Cuff." See an extensive discussion at Mark Liberman's Language Log here: https://languagelog.ldc.upenn.edu/nll/?p=4130 ↵
• Method of loci definition. Provided by : Wikipedia. Located at : https://en.wikipedia.org/wiki/Method_of_loci . License : CC BY-SA: Attribution-ShareAlike
• The mistake that toppled the Berlin Wall. Provided by : Vox. Located at : https://youtu.be/Mn4VDwaV-oo . License : Other . License Terms : Standard YouTube License
• How to Memorize a Speech. Authored by : Memorize Academy. Located at : https://youtu.be/rvBw__VNrsc . License : Other . License Terms : Standard YouTube License
• Address to the Nation. Provided by : U.S. National Archives. Located at : https://prologue.blogs.archives.gov/2011/09/06/911-an-address-to-the-nation/ . License : Public Domain: No Known Copyright
• Methods of Speech Delivery. Authored by : Misti Wills with Lumen Learning. License : CC BY: Attribution

13.2 Types of Informative Speeches

While topics that are suitable for informative speeches are nearly limitless, they can generally be pared down into five broad categories. Understanding the type of informative speeches can help you to figure out the best way to organize, research, and prepare for it.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowledge available via the Internet, finding information about the origins and evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false information). With that in mind, some of the areas that a historical informative speech could cover are below.

History of objects such as the baseball or the saxophone can be presented in your informative speech. Someone at some point in history was the first to develop what is considered modern baseball. An informative speech speaker could give a speech on the history of baseball: Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

You can also give an informative speech on the history of physical places such as the Eiffel Tower or Disney World. The Disney World of today is different from the Disney World of the early 1970s; the design has developed over the last fifty plus years. Stories on the first things built in the Disney World, first theme parks, and how it expanded and built in other parts of the world can all be interesting historical elements to share with your audience.

It is also possible to provide facts on ideas such as democracy or freedom of speech. For example, while no one can definitively point to a specific date or individual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democracy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biographies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as the dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861–1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But if you use the work of a specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Process speeches provide information on steps to accomplish a specific task, goal, or process. For example, speakers can talk about how to bake chocolate chip cookies, how to throw a baseball, how a nuclear reactor works, and how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating or performing something. These speeches provide step-by-step instructions on completing a specific task (e.g., how to bake chocolate chip cookies in 10 steps). However, not all process speeches tell the audience how to perform something but rather only explain the procedures so the audience can gain an understanding of how things work (e.g., how a bill goes through Congress).

Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or concept. What does democracy mean? What is justice? In speeches on ideas and concepts, speakers should first define the idea or concept and then provide specific examples to make your concept concrete, real, and “tangible” to your audience.

Type 5: Categories or Divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The approach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when traveling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 8). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cookies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most histories and biographies will be organized chronologically, but not always. It makes sense to explain the history of baseball from when it was first developed to where it is today, but certain approaches to histories and biographies can make that irrelevant. For an informative speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be included in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pattern would be topical; if it were the layout of a location, such as the White House, it would be spatial.

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The 5 Different Types of Speech Styles

Human beings have different ways of communicating . No two people speak the same (and nor should they). In fact, if you’ve paid any attention to people’s speeches around you, you might have already noticed that they vary from speaker to speaker, according to the context. Those variations aren’t merely coincidental. 

The 5 Different Types of Speech Styles (Table)

Martin Joos, a famous german linguist and professor, was the first one to organize the speeches according to their variations, having come up with five speech styles, depending on their degree of formality: 

1. Frozen Style (or Fixed speech)

A speech style is characterized by the use of certain grammar and vocabulary particular to a certain field, one in which the speaker is inserted. The language in this speech style is very formal and static, making it one of the highest forms of speech styles. It’s usually done in a format where the speaker talks and the audience listens without actually being given the space to respond. 

Application: It’s generally reserved for formal settings such as important ceremonies (for instance, a ceremony at the royal palace or one in which a country’s president is present), weddings, funerals, etc. 

Examples: a presidential speech, an anthem, and a school creed.

2. Formal Style

This style, just like the previous one, is also characterized by a formal (agreed upon and even documented) vocabulary and choice of words, yet it’s more universal as it doesn’t necessarily require expertise in any field and it’s not as rigid as the frozen style. 

The language in this speech is respectful and rejects the use of slang, contractions, ellipses and qualifying modal adverbials. Oftentimes the speaker must plan the sentences before delivering them. 

Application: Although it’s often used in writing, it also applies to speaking, especially to medium to large-sized groups. It’s also the type of speech that should be used when communicating with strangers and others such as older people, elders, professionals, and figures of authority. 

Examples: meetings (corporate or other formal meetings), court, class, interview, speech, or presentation. 

3. Consultative Style 

The third level of communication it’s a style characterized by a semi-formal vocabulary, often unplanned and reliant on the listener ’s responses and overall participation. 

Application: any type of two-way communication, dialogue, whether between two people or more, where there’s no intimacy or any acquaintanceship. 

Examples: group discussions, teacher-student communication, expert-apprentice, communication between work colleagues or even between employer-employee, and talking to a stranger. 

4. Casual Style (or Informal Style) 

As the name says, this style is characterized by its casualty, with a flexible and informal vocabulary that may include slang. It’s usually unplanned, pretty relaxed, and reliant on the fluid back and forth between those involved, without any particular order. 

Application: used between people with a sense of familiarity and a relatively close relationship, whether in a group or in a one-on-one scenario.

Examples: chats with friends and family, casual phone calls, or text messages. 

5. Intimate Style

This is the speech style that’s reserved for people who have a really close connection. It’s casual and relaxed and goes beyond words, as it incorporates nonverbal communication and even personal language codes, such as terms of endearment and expressions whose meaning are only understood by the participants, besides slang. 

Application: used between people who share an intimate bond. 

Examples: chats between best friends, boyfriend and girlfriend, siblings and other family members, whether in messages, phone calls, or personally.  

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4 factors that influence speech styles.

Although knowing the definition and some examples of situations in which each speech style might apply is helpful, there are four important factors that are key in speech styles. These factors help the speakers understand when it is appropriate to use one style instead of the other. They are: 

1. The Setting 

The setting is essentially the context in which the speech shall take place. It’s probably the most important factor to be considered when choosing which speech style to use as nothing could be more harmful than applying the wrong speech style to the wrong setting. 

Although it’s a factor that’s exhausted and diverse,  to make things simple for you, I’ve divided them in three main categories: 

• Formal Settings:  
• Casual Settings: 

In these settings, people are more relaxed and less uptight than in formal settings. Since there’s a degree of familiarity between those speaking, even though people are not necessarily intimate, the speaker can apply either consultative or casual speech styles. Some examples of these settings include weddings, company or team meetings, and school classes. 

• Informal Settings: 

These settings are more open than casual ones as there are almost no rules to how people should interact. Everyone in it either has a deep degree of familiarity or intimacy. The styles of speeches that are used in these settings are Casual and Intimate. A few examples of these settings are family and friends gatherings, private conversations, etc. 

Misreading the setting can be really embarrassing and have devastating consequences. If, for instance, you make inappropriate jokes in a work meeting or use slang words, you could be perceived as unprofessional and disrespectful, and that could cost you your job. 

2. The Participants  

Your audience, the people to whom your speech is directed, or the people you interact with are decisive factors when choosing your speech style. 

To put it simply: 

• Reserve Frozen and Formal styles for people whom you respect and are not intimate or even familiar with ,  either because of their position in society or because of their position in relation to you. These can be authority figures or even superiors in your workplace and strangers.
• Use Consultative and Casual speech styles with people who, even though they are familiar to you (either because you both know each other or interact often), still owe them a certain level of respect . These can be people in your workplace such as your colleagues and business partners, people in school, elders and older family members, neighbors, acquaintances and even strangers . 
• Feel free to use Intimate speech styles with anyone who you share an intimate bond with . These can be your friends and your immediate and extended family members .

3. The Topic 

Speech styles can give appropriate weight to serious topics, just as they can help alleviate the heaviness of certain topics. There’s no specific rule of which style to use with each topic, actually, when it comes to topics, the choice should be more intuitive and keep in mind the other factors. 

For example, sometimes, when making a presentation about a serious topic at a conference, you might want to mix formal speech with a more consultative or casual speech by sliding in a joke or two in between your presentation, as this helps lighten up the mood. 

4. The Purpose of The Discourse or Conversation 

The purpose of your discourse is your main motivation for speaking.  Just like with the topic, when it comes to choosing the speech style taking into account the purpose, the choice is mostly intuitive and keeps in mind the other factors. 

You should remember never to mix a business-centered discussion, where the purpose is mostly professional and formal, with a mainly informal speech of speaking. 

Speaker Styles

• Content-rich speaker:  

A content-rich speaker is one whose aim is to use the speech to inform. He is factual and very objective and focused on providing all the information the audience or receptor of the message needs.

A man speaking in a presentation could be an example of this, or even a lawyer defending a case in court. 

• Funny or humorous speakers:

As the name already suggests, this type of speaker uses humor as a tool to help them deliver their message. Even when delivering facts, they make jokes to lighten things up and break the tension. 

Stand-up comedians are a great example of this type of speaker. 

• Storyteller: 

This type of speaker usually relies on the story format to deliver his message; whether it’s factual or not is not relevant as long as the main message behind the story is relevant to the receptor. 

Usually, the type of speaker is not fixed in each speech style; one person can be many types of speakers depending on the speech style that they are using and keeping in mind the factors that influence the choice of the speech style. 

Make sure you weigh all factors equally before choosing a speech style. You don’t want to be THAT person bringing up an intimate subject to a friend in front of a group of strangers during a business meeting where the subject has nothing to do with whatever you’re talking about.

What’s The Importance of Speech Styles In Communication 

Using and knowing speech styles is the key to effective communication. Choosing the right way to communicate in different settings and with different people is what separates a good communicator from a bad communicator. 

Knowing the speech styles and the rules that apply to each of them saves you from embarrassment and positions you as someone of principles and respectful, especially in formal and conservative settings. 

Besides that, people tend to gravitate more towards and get influenced by good communicators; therefore, learning something new in that area and improving the quality of your speech and presentations will only benefit you. 

Further Readings

Speech Styles- ELCOMBLUS

Types of Speech Styles | PDF | Sentence (Linguistics) | Cognitive Science- SCRIBD

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Going back in history, a powerful speech backed up many significant events. Such speeches were delivered by people with speech-giving skills of the highest order. 

Public speaking is an art, and to master it, the speaker should have a clear objective in mind. The presenter has to understand and tailor the speech to the nature of the audience. 

That being said, having a clear objective and purpose of speech in mind makes the speech writing process simpler and more manageable.

But the question comes to mind: “ How many types of speeches are there? ”

Worry not, as in this blog, we will understand the different types of speeches with examples. At the end, there are some handy tips for you to ease your speech-writing process!

Carry on reading!

• 1. What are The Different Types of Speeches in English?
• 2. Types of Speeches According to the Purpose
• 3. Types of Speeches According to the Delivery
• 4. Types of Speeches According to Special Occasion
• 5. Other Types of Speeches
• 6. Tips to Conduct Effective Research for Your Speech

What are The Different Types of Speeches in English?

Although there is a variety of speech types, we generally look at speeches in three different ways. 

• Types of speeches according to the purpose
• Types of speeches according to the delivery
• Types of speeches according to special occasion

Apart from the above types, there are some other types of speeches as well, which we will address later!

Now, let’s set sail for the types of speeches according to the purpose.

Types of Speeches According to the Purpose

Each and every speech has a specific purpose, i.e., some are delivered to entertain the audience, and others might be delivered to inform the audience. 

When a speaker delivers a speech, he has a clear purpose in his mind for why he wants to convey this message to the audience.

The principal purpose of delivering a speech falls into four basic categories:

1. Informative Speech

When a speaker tries to inform a particular group or audience about a particular subject, they’re delivering an informative speech. The sole aim of an informative speech is to educate the audience on a topic. 

The presenter may make use of facts and statistics to deliver an impactful informative speech. Such speeches deliver new information on a specific place, person, issue, or occasion by describing, explaining, and defining.

These are some common types of informative speeches:

• Explanatory Speech : Delivered to clarify a complex topic, process, or concept by breaking it down into understandable elements, making it easier for the audience to grasp.
• Descriptive Speech : It is a kind of informative speech that creates an accurate picture of a certain individual, place, or thing in the mind of the audience. 
• Definition Speech : A definition speech provides clear explanations of terms, concepts, or ideas, allowing the audience to understand the meaning of the subject.

Possible scenarios of informative speeches could be:

• A CEO’s reporting on the company's financial performance for the past month, highlighting revenue, expenses, and net profit.

Here is a more detailed example of a compelling informative speech and a sample speech for students:

Informative Speech Example

Speech Example for Students

2. Persuasive Speech

In a persuasive speech , the speaker aims to persuade the audience with their opinion. Using persuasive language, the orator tries to reinforce the listeners' perspectives, or feelings about a particular subject.

Including factual evidence is necessary in a persuasive speech. With concrete details, there is a higher chance of persuading the audience to agree with what you make claims about. 

This genre of speech is the hardest because it is difficult to convince people of anything. And it becomes more difficult if you ask them to challenge their current belief and think out of that perspective. 

Some common persuasive speech types are:

• Policy Persuasion: Urges for specific actions or policies, aiming to influence the audience's decision-making.
• Value Persuasion: Seeks to modify or fortify the audience's beliefs, values, or attitudes about a particular theme or topic.
• Fact Persuasion: Focuses on presenting facts and evidence to persuade the audience to accept a certain point of view.

An example of a persuasive speech could be:

• Encouraging the audience to vote in the upcoming election to have a say in shaping our community's future.

Here is a complete example of a persuasive speech:

Persuasive Speech Example

3. Entertaining Speech

Have you ever been to an employee’s promotional party or even a standup comedy session? If the speaker managed to entertain you or make you laugh, they delivered an entertaining speech!

In the most simple words, entertainment speeches are intended to entertain the audience. The basic purpose of such kinds of speeches is to provide pleasure and enjoyment that make the audience laugh. 

Although this speech is meant to make the audience laugh and enjoy the occasion, it should have a lighter moment as well. 

Here are some types of entertaining speeches:

• Humorous Speech: Makes use of humor, jokes, and comedy to amuse and entertain the audience. 
• Storytelling Speech: Aims to engage the listeners by sharing a relatable story to convey a message or illustrate a point. Quite often, the presenter uses vivid details and emotions. 
• Roast or Toast: In such a speech, an individual is targeted and teased with the help of humor in a lighthearted way. In a toast, the speaker celebrates or honors someone’s success, typically on a positive note. 

Let’s see what an example of an entertaining speech could be:

• A standup comedy session in your college, organized by some society members!

For a detailed insight on entertaining speeches, take a look at this example:

Entertaining Speech Example

4. Demonstrative Speech

Also known as a how-to speech, a demonstrative speech is given to demonstrate the working of a particular thing. Typically, a demonstrative speech makes use of visual aids for a clear understanding. 

A little detail to notice is that you shouldn’t confuse a demonstrative speech with an informative speech. Although both types of speeches provide new information to the audience, demonstrative speeches demonstrate how to do or perform something. 

Here are some types of demonstrative speech:

• Process Demonstrative Speech: Guides the audience through a series of steps or a sequence of actions to achieve a specific outcome or create something. 
• Object Demonstrative Speech: Provides detailed information about a specific object, focusing on its characteristics, features, and uses. 
• Activity Demonstrative Speech: Demonstrates how to perform a particular activity or task, offering practical instructions and insights to the audience. 

See this accurate example of a demonstrative speech topic:

• Cooking a classic spaghetti carbonara, step by step, for a delicious Italian meal.

For a more in-depth demonstrative speech, see the example below: 

Demonstrative Speech Example

Head over to our demonstrative speech ideas blog if you need great ideas for your next demonstrative speech!

Well, we just covered what are the types of speeches according to the purpose. Now we will jump to different speech types according to their delivery!

Types of Speeches According to the Delivery

The easiest way to start your speech is not always the best one. A substantial amount of work goes into the preparation of delivering a compelling message. So, when you are asked to deliver a speech, get familiar with the type of speech and your target audience.

Always think of the delivery method that is suitable for delivering a particular message. There are four ways that can help you understand how to balance the formality while delivering the speech.

1. Impromptu Speaking

Consider yourself in an urgent situation where you’re asked to deliver a brief presentation on your semester project updates. You’ve been urgently contacted by your supervisor, and you’ve not even prepared the presentation. 

Obviously, you will present your project without any preparation.

Well, that’s when you’ll deliver an impromptu speech without any prior planning. In short, an impromptu speech is the presentation of a brief and concise message without preparation.

Here is a great example of a well-written impromptu speech:

Impromptu Speech Example

Visit our impromptu speech topics blog to get amazing ideas!

2. Extemporaneous Speaking

Extemporaneous speaking is the opposite of impromptu speaking, as it’s planned, well-prepared, and rehearsed properly. It is a perfect balance as it allows the speaker to use notes and give time to prepare well to deliver the speech.

Extemporaneous speeches are not meant to be memorized, and as a result, the delivery is quite natural and follows a conversational style. 

See this example of a comprehensive extemporaneous speech:

Extemporaneous Speech Example

3. Manuscript Speaking

It is the word-for-word iteration of a written message. The speaker keeps his attention on the printed page while delivering a manuscript message. Such speeches work well where the exact repetition of original words is required, i.e., reading the organization’s mission statement. 

This is the easiest type of public speaking, but it is not as effective as others. The audience might lose their interest soon, as the speaker is just reading the manuscript. 

Take a look at this compelling example of a manuscript speech for a better understanding:

Manuscript Speech Example

4. Memorized Speaking

When a speaker has to deliver a speech relying on their memory, without the use of any notes, they’re delivering a memorized speech. The spokesperson must thoroughly research the speech until they can recite it from memory. 

Memorized speaking is performed in situations where precision, effective delivery, and a positive engagement with the audience are required. Most commonly, this speaking style is practiced in formal speeches, academic competitions, theatrical performances, etc. 

For an even better understanding, see this example of memorized speech:

Memorized Speech Example

5. Oratorical Speech

Oratorical speech is a subcategory of memorized speaking. Although oratorical literally means “ relating to the art of speech giving ”, oratorical speaking is a very specific type of speech. 

Such speeches are often quite long and formal. They’re typically known for their eloquence, use of persuasive and rhetorical style of delivery. To deliver an impactful speech, the speaker has to perform a high degree of practice and memorization. 

Below is a great example of a comprehensive oratorical speech:

Oratorical Speech Example

Types of Speeches According to Special Occasion

Special occasion speeches are intended to entertain or commemorate the audience. They have no set format and are designed to fit the particular occasion. The special occasion could be a birthday party, a graduation ceremony, or someone’s funeral. 

Here are eight common types of special occasion speeches:

1. Introduction Speech

The introduction speeches are given to introduce the speaker who is going to give a speech. It is given to inspire or persuade the audience to listen to that speaker. It is generally small and brief speeches. 

2. Presentation Speech

These speeches are usually given at award ceremonies, where an individual presents an award or prize to a person.  The main purpose of the presentation speech is to provide recognition of the recipient’s accomplishments.

A toast is a brief tribute to a particular person or an event. The toasts are given on a special occasion to honor or acknowledge someone. It is given to express best wishes to someone for the future.  

A roast is a kind of toast where the speaker praises and humorously pokes the person being honored. It might be given to a person who has achieved noteworthy success or moving away. It contains administration, appreciation, comedic insult, or tribute to someone.

5. Acceptance

These types of speeches are given by the person who has just received a prize or an award. Acceptance speech allows the recipient to show humility and grace for the award and say a few words of appreciation.

6. Commemorative Speech

These types of speeches are given at conventions, conferences, or graduation ceremonies. The commemorative speech is the summary of the central message around which the whole meeting or conference revolves.

7. Farewell Speech

Farewell speeches are like keynote addresses. These speeches are usually given at graduation ceremonies, or when someone leaves an organization, or at farewell parties. It is celebratory in nature and emphasizes looking ahead to the future.

Eulogies are given at funeral and memorial ceremonies to praise the person who has just died. The basic purpose is to reflect the audience’s emotions and offer condolences to the dead person’s relatives.

Below is a special occasion speech example:

Special Occasion Speech Example

Other Types of Speeches

Here are some different types of speeches that are quite common.

• Motivational Speech Being a special kind of speech, a motivational speech motivates the audience to pursue their betterment. The speaker uses strong and impactful words to encourage the listeners to push themselves to do something better

Want to know some great motivational speech ideas ? Head over to our blog! ?

• Forensic Speech Forensic speech is practiced in a competitive setting, where students take part in speech competitions. The speakers delivering a forensic speech are typically judged on their presentation, argumentation, communication skills, etc.

Debate Speech Debate speeches typically follow a certain set of rules and take place in a debating event. We can say that debate speech is a form of persuasive speech but includes plenty of facts and figures. 

In a debate speech, you only have to back your claims with plenty of strong facts, but your aim is not to convince the audience to support you. 

Tips to Conduct Effective Research for Your Speech

To make sure you research and deliver your speech in the best way possible, take a look at the tips mentioned below:

• Research Your Audience : Understand their opinions and thoughts and identify the best way to reach and engage them.
• Consider the Occasion or Location : Tailor your speech to the specific setting or event
• Focus on Your Expertise : Concentrate on your area of knowledge and gather comprehensive information on your topic
• Stay on Topic: Avoid getting off track and maintain a clear focus on your specific subject
• Present Balanced Evidence: Provide a balanced set of evidence for the audience to draw their own conclusions
• Keep It Concise: Avoid overwhelming the audience with excessive information. Just focus on delivering key points and takeaways effectively.
• Be Yourself: Convey passion and enthusiasm for your topic and connect with the audience on a personal level.
• Use Visual Aids: Make the speech more engaging by incorporating visual elements
• Use Reliable Sources: Utilize trustworthy and credible sources for data and statistics
• Properly Cite Sources: Build trust and credibility by citing your sources appropriately

In conclusion, for the various types of speeches, you have to tailor your preparation accordingly. With an abundance of speech types out there, one can get confused between them.

That’s why in this blog, we covered various types of speeches, covering all the essential details about each one. With the included examples, you can have an idea about how to pen down and deliver a wonderful speech.

If you require assistance with crafting any speech, feel free to reach out to our write my essay service . Our writers are exceptionally skilled, providing top-quality services 24/7.

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Frequently Asked Questions

What are the various speech style categories.

The various speech styles include:

• Formal style
• Frozen style
• Casual style
• Consultative style

Can you explain the difference between informative and persuasive speeches?

Informative speeches aim to educate or provide information to the audience. Persuasive speeches aim to convince or persuade the audience to adopt a specific viewpoint or take action.

What is an oratory or rhetorical speech?

 Oratory speeches are characterized by eloquence and persuasive language. They often use rhetorical devices and are designed to inspire or move the audience emotionally.

What is an acceptance speech?

An acceptance speech is given when someone receives an award or recognition. It expresses gratitude and often includes acknowledgments and thanks.

How do I choose the right type of speech for a specific occasion?

The choice depends on the event's purpose, the nature of the audience, and the goals of the speech. Consider what you want to achieve and the message you want to convey.

How do you adapt your speech style for a formal versus a casual setting?

In a formal setting, use more structured language and adhere to conventions. In a casual setting, you can be more relaxed and conversational.

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14 Types of Speeches for All Occasions that You Should Master

Any person can give a speech, which means it’s not hard, right? Technically, it isn’t hard, but, to give a good speech, you need to not only have a general understanding of your audience and your environment but also master the skill of speech-giving to ensure that your speech is effective in relaying your message.

To do this, you will need to learn more about the different types of speeches that exist and in what context each is used. This will help you choose the right speech type that works for you as well as the one that fits the message that you want to put across to your audience.  

Pro-Tip: Keep in mind that each speech type has a different purpose.

14 Types of Speeches You Should Master

1. entertaining speech.

Entertaining speeches are among the most common types of speeches. Their objective is to entertain or amuse people.

As compared to more traditional speeches, entertaining speeches are shorter and less formal , in addition to including funny stories, humor or interesting illustrations. These types of speeches are usually used to convey emotions and are common at weddings and birthday parties. An example of such include stand-up comedy.

From the above, one may think it’s simple to crack a few jokes and entertain people but unless you were born with a funny bone, you may need to brush up on some stories and killer jokes (the funny ones).  

2. Special occasion speeches

These types of speeches do not have a format set in stone and neither do they fall into any particular speech category. Instead, they aim to fit the context of the environment, which helps you to not only gain your audience’s attention but also communicate the message you want to convey effectively.

Just like entertaining speeches, special occasion speeches do not use any data or statistics and are usually short. This does not mean they are boring though, so you should aim to make your special occasion speech as direct and interesting as you possibly can.

Special occasion speeches can fit any special occasion; be it a birthday party, award show or wedding, hence the name. You may notice that they bear some similarities to entertaining speeches, as their objective is to convey emotions as well, instead of persuading you or teaching you something.

Special occasion speeches may include tributary, ceremonial and introductory speeches. If you have any significant event that you’d like to mark, then this type of speech should be your go to.

A good example of this type of speech would include a speech you can give as a best man . This would help you express how much the groom means to you.

3. Persuasive speech

These types of speeches are given with the sole purpose of convincing the persons listening that your opinion on a certain topic is right.

To successfully convince your audience that you know what you’re talking about, you can use facts and concrete evidence to support your argument. This is what persuades your audience to embrace your opinion while also making your presentation more believable and sensible.

You can also use these types of speeches to help convey your message by making use of emotional triggers. Depending on the context of your presentation, appealing to your audience’s emotions may bring about better results. 

A good example of a persuasive speech would be the closing argument that a lawyer gives to the jury in court. The main purpose of a closing argument is to convince the jury to support one’s client and vote in the lawyer’s favor. The closing argument, just like the persuasive speech, highlights any important facts of the case and may appeal to the jury’s emotions, in a bid to help them understand the lawyer’s opinion on the case and their client.

4. Demonstrative speech

Well, this one is pretty easy to explain. From its name, we learn that this type of speech is given when a speaker wants to give a demonstration on how to do a particular thing or educate their audience on how something works. This type of speech is effective in teaching your audience how to do something in the most effective way.

If you plan on giving a demonstration in your presentation, the use of physical demonstrations or visual aids can help your message be better understood by your audience.

These types of speeches are easily confused with informative speeches, so take note of their differences. While informative speeches are more theoretical in their delivery and offer no demonstrations, demonstrative speeches, in being true to their name, teach an audience how to do something in a more practical way, i.e. by giving demonstrations.

It should be noted that a demonstrative speech will only be demonstrative if it includes visual aids. Asking yourself questions like, “what is...?”, “why?” or “how?” may help you get started on your demonstrative speech.

A good example of this would be a Chemistry teacher demonstrating how to mix certain chemicals in the lab.

5. Forensic speech

The American Forensic Association defines a forensic speech as the practice and study of debating and public speaking. The association believes that this type of speech is practiced by many college and high school students.

Before giving this type of speech, students are expected to not only research and learn more about a certain topic but also practice a speech on the said topic before teaching it to an audience. Organizations and institutions of learning like universities will then hold tournaments that allow these students to present their speeches .

This type of speech bears many similarities to the competitions that were held in public forums in Ancient Greece.

6. Oratorical speech

Oratorical speeches are usually delivered by an orator. The objective of this type of speech can be to either give comfort, mourn a loss, address any important issue and how it can be dealt with or celebrate a particular event.

These speeches can also be used to express one’s opinion to the audience without necessarily having to persuade them to embrace their point of view.

Oratorical speeches can either be formal and long in nature, in situations like inaugurations, graduations and funerals, or informal and short in situations like when giving a toast during a retirement day.

A good example of an oratorical speech would be inauguration speeches, e.g. President Joe Biden’s inauguration speech .

7. Explanatory speech

These types of speeches are used to describe a particular thing or situation. These speeches give a break down on how to do something while providing the audience with an elaborate step-by-step process.

These speeches may be confused with demonstrative speeches as they have some similarities but are not, as they do not include visual aids.

A fitting example of an explanatory speech would be a lifestyle and beauty talk show host explaining how to properly cleanse one’s face by giving a step by step process of a proper skin care routine.

8. Informative speech

If you want to teach your audience something about a particular topic or educate them on new information, then informative speeches are the right fit for you. The objective of informative speeches is to break down any complicated theories into easy to understand words that can be communicated accurately and effectively.

These types of speeches can be used when teaching economic or social topics. They differ from persuasive speeches as they depend on statistics, educative studies and information as well as facts instead of relating to an audience’s emotions. These statistics and facts help support any claims that you make during your presentation.

A fitting example of an informative speech would be a museum guide giving an informative speech to a group of individuals in the museum, educating them on various artifacts using historical information.

9. Motivational speech

Are you planning to encourage your audience, give them confidence to better themselves or inspire them? Then you need a good motivational speech.

The objective of these speeches is to improve an audience’s self-esteem and lift their spirits. They can also be used to help motivate an audience or an individual to achieve a certain goal.

These types of speeches are, in a way, persuasive but instead of persuading an audience with logic, you as the speaker, stirs their emotions.

The best example of a motivational speech that moves people would be Martin Luther King Jr.’s “I Have A Dream” speech.

10. Pitch Speech

Ever heard a character in a movie say that they were pitching a new idea to the board? Well this is what they mean. Pitching speeches are used to acquire approval or support for a solution, product or idea.

Salespeople are pretty good at these types of presentations (newsflash, it’s their job!) given that they pitch a product to a consumer and try to sell it to you by informing you, the consumer, about the product’s best qualities and how the product would benefit you.

Take for instance, a salesman trying to sell you a cleaning robot. They’d explain how it would ease your household chores, you wouldn’t have to dust, or vacuum or do your laundry, as it would do it all for you!

11. Debate speech

Debate speeches are speech types that follow a particular set of rules and are in some ways similar to persuasive speeches. The two should not be confused though, as the main objective of debate speeches is to defend your stance on a particular issue.

During a debate, each side is given an equal amount of time to defend their view or opinion. These speeches are improvised as you cannot predict all the arguments other debaters may throw at you (unless you can read minds of course). Debate speeches help you develop your public speaking and critical thinking skills while also improving your research and leadership skills.

These types of speeches are common in mock trials, parliamentary sessions and public forums.

12. Eulogy Speeches

Eulogy speeches, or funeral speeches as they are commonly known, are given to remember, honor or praise a deceased individual in front of an audience at a funeral service. The eulogy can be given by a relation of the deceased or by a minister chosen by the family.

The speaker may write down a heartfelt speech that not only honors the individual but also praises them for their achievements.

One of the most difficult experiences an individual can go through is losing a loved one. If you do find yourself in this situation, finding the right words may be challenging. You are therefore encouraged to speak from the heart .

13. Impromptu Speech

These types of speeches are delivered without any preparation or rehearsal. Impromptu speeches occur when one is called on to speak at an event or any other situation.

This may be stressful and intimidating for individuals who like planning things (like myself). However, once you get over the initial public speaking jitters and brush up on any concepts that are relevant, you’ll be good to go.

14. Farewell Speech

Farewell speeches , as the name implies, are used to say goodbye to people. These speeches have a unique tone to them, as they are encouraging as well as sad. They often trigger emotions both in the speaker and in the audience.

A good example of this would be bidding farewell to your colleagues and friends before you retire after working at company X for 21 years.

Conclusion: On the Different Types of Speeches

From the above, we can see that to give a speech , one needs to not only understand the different types of speeches that exist but also master their purposes and the different settings that they can be used in.

To determine the type of speech to give depending on the occasion, you should consider the message you would like to put across and how you would like to deliver it. After this, you can then think about the effect you would like your speech to have or its desired outcome. This could be, for example, teaching your audience how to use an air dryer or introducing a guest you would like the audience to remember.

Properly understanding the types of speeches mentioned above and possessing the ability to speak effortlessly in public will allow you to grow as a public speaker , which will in turn, make you better at relating with different audiences.

4 Main Types of Speeches in Public Speaking (With Examples)

We live in a world where communication is king.

With social media and all the digital stuff, we’re bombarded with information constantly, and everyone is fighting for our attention.

Research shows that our attention spans have declined from 12 seconds to just 8.25 seconds in the past 15 years, even shorter than a goldfish’s attention span.

So, the point is being able to get your point across quickly and effectively is a big deal. That’s where the invaluable skill of public speaking comes in handy.

But being a great speaker goes beyond just having confidence. It’s about understanding different kinds of speeches and knowing which one works best for your audience and purpose.

In this blog, we will explore four main types of speeches (or types of public speaking), each with its own purpose and impact. By understanding these types, you can connect with your audience , cater to their needs, and deliver a message that resonates.

So, let’s dive right in:

What is Speech?

Importance of public speaking (7 benefits).

• 4 Main Types of Public Speeches (With Examples)

Other Types of Speeches

Final thoughts.

A speech is a formal or informal presentation in which a person communicates their thoughts, ideas, or information to an audience. It is a spoken expression of thoughts, often delivered in a structured and organized manner.

Speeches can be delivered to serve various purposes, such as to persuade , educate, motivate, or entertain the audience.

People usually give speeches in public places, like meetings, conferences, classrooms, or special events, aiming to connect with and influence the listeners through their words.

A public speech may involve the use of supporting materials, such as visual aids, slides , or props, to enhance understanding and engagement.

The delivery of a speech encompasses not only the words spoken but also factors like the tone of voice, body language , and timing, which can greatly impact the overall effectiveness and reception of the message.

You may want to check out our short video on how to speak without hesitation.

Public speaking is a superpower that transforms your life in more ways than you can imagine.

Here are 7 reasons why Public speaking is an invaluable skill:

• Effective Communication: Being a good public speaker helps you express yourself clearly and confidently. It allows you to share your knowledge, opinions, and ideas in a captivating manner.
• Professional Growth: Mastering public speaking gives you a competitive edge in the job market. It allows you to lead meetings , present ideas, negotiate deals, and pitch projects with confidence.

• Building Confidence: Overcoming the fear of public speaking and delivering successful presentations significantly boosts your self-confidence . With experience, you become more self-assured in various situations, both inside and outside of public speaking.
• Influence and Persuasion: A strong public speaker can inspire, motivate, and influence others. By effectively conveying your message, you can sway opinions, change attitudes, and drive positive change in your personal and professional circles.

• Leadership Development: Public speaking is a crucial skill for effective leadership. It enables you to inspire and guide others, lead meetings and presentations, and rally people around a common goal.
• Personal Development: Public speaking encourages personal growth and self-improvement. It pushes you out of your comfort zone, enhances your critical thinking and problem-solving skills, and helps you become a more well-rounded individual.
• Increased Visibility: The ability to speak confidently in public attracts attention and raises your visibility among peers, colleagues, and potential employers. This can lead to new opportunities, collaborations, and recognition for your expertise.

Public speaking is a vital tool for social change. History has shown us how influential speeches have shaped the world we live in. From Martin Luther King Jr.’s “ I Have a Dream ” speech to Malala Yousafzai’s advocacy for girls’ education, public speaking has been at the forefront of inspiring change. Your words have the power to challenge beliefs, ignite passion, and rally others around a cause. So, if you have a message you want to share or a mission you want to pursue, mastering the art of public speaking is essential.

1. Informative Speech

An informative speech is a type of public speaking that aims to educate or provide information to the audience about a specific topic. The main purpose of this speech is to present facts, concepts, or ideas in a clear and understandable manner.

Delivering an Informative Speech

In an informative speech, the speaker’s objective is to provide knowledge, increase awareness, or explain a subject in detail.

To be informative, you need to structure your content in a way that’s clear and easy to follow. The structure of an informative speech typically includes:

• an introduction where you grab the audience’s attention and introduce the topic
• the body where you present the main points and supporting evidence
• a conclusion where you summarize the key information and emphasize your message.
• a Q&A session or a brief discussion to further deepen their understanding.

Informative speech could be formal or informal speech, depending on the context. However, it is helpful to maintain a conversational tone.

Use relatable examples, anecdotes, or even a touch of humor to keep your audience engaged and interested. Think of it as having a friendly chat with a group of curious friends.

Examples of Informative Speeches:

An Example of Informative Speech

• Academic Settings : Students may deliver presentations to educate their classmates. Teachers or instructors may explain a specific subject to students in schools, colleges, and universities.
• Business and Professional Presentations: In the corporate world, professionals may present information about industry trends, new technologies, market research, or company updates to inform and educate their colleagues or clients.
• Public Events and Conferences: Informative speeches are prevalent in public events and conferences where experts and thought leaders share their knowledge and insights with a broader audience.
• Ted Talks and Similar Platforms: TED speakers design their speeches to educate, inspire, and spread ideas that have the potential to make a positive impact on society.
• Community Gatherings: Informative speeches can be delivered at community gatherings where speakers may inform the community about local issues, government policies, or initiatives aimed at improving the community’s well-being.

The beauty of informative speeches is their versatility; they can be adapted to different settings and tailored to suit the needs and interests of the audience.

2. Demonstrative Speech

In a demonstrative speech, the main goal is to show how to do something or how something works. It is like giving a step-by-step guide or providing practical instructions.

The purpose of a demonstrative speech is to educate or inform the audience about a specific process, task, or concept.

It can be about anything that requires a demonstration, such as cooking a recipe, performing a science experiment, using a software program, or even tying a tie.

The key to a successful demonstrative speech is to be organized and concise.

When preparing for a demonstrative speech, you need to break down the process or technique into clear and easy-to-follow steps.

You need to make sure that your audience can grasp the concepts and replicate the actions themselves. Visual aids like props, slides, or even live demonstrations are incredibly helpful in illustrating your points.

A great demonstrative speech not only teaches but also inspires.

You need to ignite a sense of enthusiasm and curiosity in your audience . Encourage them to try it out themselves and apply what they’ve learned in their own lives.

Examples of Demonstrative Speeches:

An Example of Demonstrative Speech

• Educational Settings: Demonstrative speeches are often used in classrooms, workshops, or training sessions to teach students or participants how to perform specific activities. For instance, a teacher might give a demonstrative speech on how to conduct a science experiment, play a musical instrument, or solve a math problem.
• Professional Training: In the workplace, a trainer might give a demonstrative speech on how to use a new software application, operate a piece of machinery, or follow safety protocols.
• DIY and Home Improvement: Demonstrative speeches are commonly seen in DIY (do-it-yourself) videos, TV shows, or workshops where experts demonstrate how to complete tasks like painting a room, fixing plumbing issues, or building furniture.
• Culinary Demonstrations: Demonstrative speeches are prevalent in the culinary world, where chefs or cooking experts showcase recipes and cooking techniques.

Overall, a demonstrative speech is a practical and hands-on type of speech that aims to educate, inform, and empower the audience by teaching them how to perform a particular task or skill.

3. Persuasive Speech

A persuasive speech is when the speaker tries to convince the audience to adopt or support a particular point of view, belief, or action. In a persuasive speech, the speaker aims to influence the audience’s opinions, attitudes, or behaviors.

You may present arguments and evidence to support your viewpoint and try to persuade the listeners to take specific actions or simply agree with you.

You have to use persuasive techniques such as logical reasoning, emotional appeals, and credibility to make your case.

Let me break it down for you.

• First, you need a clear and persuasive message. Identify your objective and what you want to achieve with your speech. Once you have a crystal-clear goal, you can shape your arguments and craft your speech accordingly.
• Secondly, you need to connect with your audience on an emotional level. You may use stories , anecdotes, and powerful examples to evoke emotions that resonate with your audience.
• Thirdly, you need to present compelling evidence, facts, and logical reasoning to support your arguments. Back up your claims with credible sources and statistics.
• Additionally, the delivery of your speech plays a crucial role in persuasion. Your body language, tone of voice , and overall presence should exude confidence and conviction.
• Lastly, end your persuasive speech with a call to action. Whether it’s signing a petition, donating to a cause, or changing a behavior, make it clear what steps you want your audience to take.

Examples of Persuasive speeches:

An Example of Persuasive Speech

• Political speeches: Politicians ****often deliver persuasive speeches to win support for their policies or convince people to vote for them.
• Sales and marketing presentations: Advertisements ****use persuasive techniques to persuade consumers to buy their products.
• Social issue speeches: Activists, advocates, or community leaders often give persuasive speeches to raise awareness about social issues and mobilize support for a cause.

Effective persuasion helps you win over clients, close deals, and secure promotions.

However, it’s important to note that persuasion should always be used ethically and with integrity. It’s not about manipulating people but rather about creating win-win situations.

4. Entertaining Speech

An entertaining speech is a type of public presentation that aims to captivate and amuse the audience while providing enjoyment and laughter. Unlike other types of speeches, entertaining speeches prioritize humor, storytelling , and engaging content to entertain and delight the listeners.

In an entertaining speech, the speaker uses various techniques such as jokes, anecdotes, funny stories, witty observations, humorous examples, and clever wordplay to engage the audience and elicit laughter.

The primary objective is to entertain and create a positive, lighthearted atmosphere.

An entertaining speech is a powerful tool for building a connection with the audience. It isn’t just about cracking jokes. It’s about using humor strategically to reinforce the main message.

When we’re entertained, our guards come down, and we become more receptive to the speaker’s message. It’s like a spoonful of sugar that helps the medicine go down.

An entertaining speech can be particularly effective when the topic at hand is traditionally considered dull, serious, or sensitive. By infusing humor, you can bring life to the subject matter and help the audience connect with it on a deeper level.

With entertainment, you can make complex concepts more accessible. And also break down barriers that might otherwise discourage people from paying attention.

Delivery and timing are crucial elements in entertaining speeches.

The speaker’s tone, facial expressions, gestures , and voice modulation play a significant role in enhancing the comedic effect.

Effective use of pauses , punchlines, and comedic timing can heighten the audience’s anticipation and result in laughter and amusement.

Examples of Entertaining Speech:

An Example of Entertaining Speech

• Social Events: Entertaining speeches are often seen at social gatherings such as weddings, birthday parties, or anniversary celebrations.
• Conferences or Conventions: In professional conferences or conventions, an entertaining speech can be a refreshing break from the more serious and technical presentations. A speaker may use humor to liven up the atmosphere.
• Stand-up Comedy: Stand-up comedians are prime examples of entertaining speeches. They perform in comedy clubs, theaters, or even on television shows, aiming to make the audience laugh and enjoy their performance.

The content and style of an entertaining speech should be tailored to the audience and the occasion. While humor is subjective, the skilled entertaining speaker knows how to adapt their speech to suit the preferences and sensibilities of the specific audience. By carefully selecting appropriate humor, you can transform a dull or serious setting into an enjoyable experience for the audience.

Beyond the four main types of public speeches we mentioned, there are a few other different types of speeches worth exploring.

• Special Occasion Speeches: These speeches are delivered during specific events or occasions, such as weddings, graduation ceremonies, or award ceremonies. They are meant to honor or celebrate individuals, express congratulations, or provide inspiration and encouragement.
• Motivational Speeches: Motivational speeches aim to inspire and are commonly delivered by coaches, entrepreneurs, or motivational speakers. They often focus on personal development, goal-setting, overcoming obstacles, and achieving success.
• Commemorative Speeches: These speeches are delivered on anniversaries, memorial services, or dedications. These speeches express admiration, highlight achievements, and reflect on the impact of the person or event being commemorated.
• Debate Speeches: Debate speeches involve presenting arguments and evidence to support a particular viewpoint on a topic. They require logical reasoning, persuasive language, and the ability to counter opposing arguments effectively.
• Impromptu Speeches: Impromptu speeches are delivered without prior preparation or planning. You are given a topic or a question on the spot and must quickly organize your thoughts and deliver a coherent speech. These speeches test the speaker’s ability to think on their feet and communicate effectively in spontaneous situations.
• Oratorical Speech: An oratorical speech is a formal and eloquent speech delivered with great emphasis and rhetorical flair. It aims to inspire, persuade, or inform the audience through the skilled use of language and powerful delivery techniques. Oratorical speeches are typically given on significant occasions, such as political rallies, commemorative events, or public ceremonies.

No matter what kind of speech you are giving, pauses play a key role in making it captivating.

Check out our video on how pausing can transform your speeches.

Public speaking is a powerful skill that holds tremendous value in various aspects of our lives. Whether you’re aiming to inform, demonstrate, persuade, or entertain, mastering the art of public speaking can open doors to new opportunities and personal growth.

Growth happens when you push beyond your comfort zones. Public speaking may seem daunting at first, but remember that every great speaker started somewhere. Embrace the challenge and take small steps forward.

Start with speaking in front of friends or family, join a local speaking club, or seek opportunities to present in a supportive environment . Each time you step out of your comfort zone, you grow stronger and more confident.

Seek resources like TED Talks, workshops, books , and podcasts to learn from experienced speakers and improve your skills.

Just like any skill, public speaking requires practice. The more you practice, the more comfortable and confident you will become.

Seek opportunities to speak in public, such as volunteering for presentations or joining public speaking clubs. Embrace every chance to practice and refine your skills.

If you are looking for a supportive environment to practice and hone your public speaking skills, try out BBR English.

Our 1:1 live sessions with a corporate expert are designed to help you improve your communication skills. You’ll gain the confidence and skills you need to communicate effectively in any situation.

Don’t let fear or insecurity hold you back from achieving your goals.

Book your counseling session now and take the first step towards becoming a more confident and effective communicator.

Your future self will thank you!

To get a peek into our results, check out How A Farmer’s Son Faced His Fear Of Public Speaking To Climb Up The Leadership Roles In An MNC.

Happy Speaking!

Team BBR English

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Here’s what students need to know about protesting on campus right now.

Ricardo B. Brazziell / Austin American-Statesman / USA TODAY NETWORK

Texas State Police arrested more than 40 people yesterday at the University of Texas Austin.

Student protest is a proud democratic tradition on our college campuses.   For generations, college students have engaged in protest to express their views, to actively participate in the public conversation and, in doing so, to draw wider attention to causes they care about. As  tensions on U.S. campuses have ramped up in recent weeks, sparked by the  October 7 Hamas attacks on Israel and subsequent war in Gaza, it’s no surprise that student protests have also proliferated.

We’ve seen  many   students   engage in First Amendment-protected peaceful protests. We’ve also seen  severe campus disruptions and even  isolated   acts   of   violence — particularly over  the past few days . Now,  hundreds of students across the country have taken to their campuses to protest institutional engagement with Israel or to show solidarity with students at Columbia University, who were  arrested last Thursday for protesting in the form of a round-the-clock encampment. 

In the latest news, state troopers acting under Texas Gov. Greg Abbott’s  direction arrested  at least 50 demonstrators at the University of Texas at Austin.  This comes after a March 27  executive order from Gov. Abbott, in which he singled out the Palestine Solidarity Committee, the same group that organized yesterday’s protest, for discipline in the event that the group violated campus speech policies designed to “address the sharp rise in antisemitic speech.”

Submit a Case

If you are a student or faculty member on campus and believe your rights have been violated, submit a case here and we will get back to you within 24 hours.

The ability to distinguish between peaceful protest, civil disobedience, and genuine misconduct is as important now as ever.

To be clear: FIRE  takes no stance on the content of the speech we defend .  Time and again, both recently and throughout our 25 years defending student rights, we’ve defended the rights of  pro-Palestinian and  pro-Israeli speakers alike. Yet we’ve always  drawn a distinction between protected speech and unprotected conduct: The former reflects the core purpose of a functioning university; the latter undermines it. 

Students should know their rights. We hope this Q&A will equip students to speak freely.

I go to a public college. Can I protest on campus?

Yes. Public universities are government entities bound by the Constitution and students on public campuses have free speech rights protected by the First Amendment. Depending on where, when, and how you protest, public universities can set some reasonable, narrowly-tailored limits on your protest, but they cannot limit the views you express. (More on “time, place, and manner” regulations below.)

I go to a private college. Can I protest on campus?

Probably. Even though private institutions are not required to honor constitutional rights (which only apply to government actors, like public universities), the vast majority of private colleges promise their students the right to free speech. Schools with a religious or military-related mission sometimes prioritize other values over free expression, meaning your rights at those schools may be more limited. Be sure to check your student handbook or FIRE’s  Spotlight Database to learn about your rights and your school’s campus demonstration rules. If your college promises you the right to protest, you should insist the administration keep that promise.

Student Press Freedom Initiative

If you are a student journalist seeking legal resources, call FIRE’s 24-hour Student Press Freedom Initiative hotline at 717-734-SPFI (7734) for help.

Are all forms of protest protected? 

The First Amendment protects your right to speak your mind with only  limited exceptions . But public colleges (and private ones with strong free speech protections) are allowed to maintain reasonable time, place, and manner restrictions on student speech in public areas of campus. These regulations must be viewpoint- and content-neutral rules on where, when, and how you can demonstrate on campus, in order to prevent disrupting the educational environment. Even in open, outdoor areas where campus protests are common, colleges might restrict some or all use of amplified sound, setting up tables or other structures, camping, and overnight protests. To be constitutional, those rules must apply to everyone, no matter their viewpoint and even when they’re not trying to convey a message at all.

For example, a college can prohibit loud amplification near school buildings during hours that classes are in session. But the rule has to be applied even-handedly. The school can’t allow the College Republicans to use a megaphone but forbid the College Democrats from doing so—or vice versa. Keep in mind that these rules also have to be reasonable. It’s unlikely reasonable to, say, limit all demonstrations to a tiny corner of campus on weekdays between 4:00 p.m. and 5:00 p.m. to keep campus running smoothly.

What forms of protest are  not protected?

The First Amendment does not protect unlawful conduct. If you engage in conduct while protesting that violates the law — such as violence, assault, vandalism, or underage drinking — you can face arrest and/or campus disciplinary proceedings. Other unprotected conduct (including speech) that can lead to arrest or disciplinary action  includes : 

• True threats and intimidation  
• Discriminatory harassment
• Substantially disrupting events or deplatforming speakers

For a more detailed explanation of the First Amendment’s boundaries, check out  this article by FIRE Legal Director Will Creeley.

Is civil disobedience free speech?

Civil disobedience is nonviolent unlawful conduct undertaken intentionally as a form of protest. Examples might include occupying a campus building or participating in a “die-in” that blocks traffic on a campus street. Acts of civil disobedience may strike onlookers as  powerful because they reflect belief strong enough to violate existing law or policy. But students who engage in civil disobedience should realize that breaking the law — or campus policy — may result in consequences. And that price may include facing legal or institutional punishment by their college or university. 

What about encampments? Can I join one on my campus?

Faculty Legal Defense Fund

If you are a faculty member at a public college or university, call FIRE’s Faculty Legal Defense Fund hotline at 254-500-FLDF (3533) if you fear your academic freedom or right to free speech is in jeopardy.

In recent days, a large encampment in the heart of the Columbia campus has spawned similar demonstrations at other colleges and universities. Columbia’s encampment received national media attention first for its size, and subsequently due to the university’s decision last week to suspend and arrest protesters who refused to leave it.

Even in open, outdoor areas of campus where protest is typically allowed, universities can still regulate large gatherings and overnight camping. Such regulations on protest or use of grounds typically appear in student handbooks or other policy documents.

In short, colleges can regulate around-the-clock encampments, even removing or arresting protesters who refuse to leave them. Students occupying campus spaces in violation of reasonable, content-neutral rules risk punishment. When that punishment is viewpoint-neutral, proportional, and in keeping with past practice, it does not violate expressive rights.

Do I give up  all my free speech rights if I participate in civil disobedience?

No. Even though the police or college officials can remove or punish you for disruptive activity like blocking traffic or interrupting classes, they can’t do so because they don’t like your message or point of view. Keep an eye out for uneven enforcement of ostensibly neutral rules in ways that target only controversial speech.

For example, your college shouldn’t punish you or your student group more harshly than other groups in similar circumstances because administrators found your message upsetting, offensive, divisive, or because it drew ire, demanded extra security, or prompted counter-protest. And even in cases where punishment is warranted, students remain entitled to  meaningful due process rights. 

How can the police respond to my protest? 

The police must use proportional and reasonable force to disperse protests that cross into unprotected conduct, such as those that turn violent; violate the law; violate reasonable time, place, and manner restrictions; or are substantially disruptive. 

Is my right to protest the same indoors as outdoors?

No. While outdoor areas of campus have been viewed as traditional public forums where speech is entitled to significant protection and fewer limitations, courts have not viewed indoor spaces the same way. Some institutions, through policy or practice, create limited public forums in certain indoor areas, but colleges typically have significantly more authority to regulate indoor spaces. 

Because of concerns about disruption, noise, and even fire safety, colleges may generally impose more restrictive rules on what students can do inside buildings. By contrast, colleges have very little justification for suppressing a peaceful student protest on the quad or in other open, public areas of campus — and the law often backs up students in those circumstances.

Should I document what happens at our protest?

Yes! The authorities tend to be better behaved (in a legal sense) when video cameras are rolling. And if you are detained or arrested, a video can be the evidence you need to get out of the situation as fast as possible. Do all recording openly. Some states restrict recording that happens without someone’s knowledge.

Should I insist on my rights while I’m protesting? Even if I’m told to leave?

Absolutely. Know your rights, insist they are respected, and be aware that you may be better educated on those rights than campus administrators or police. 

For example, a number of public colleges across the country have policies limiting all demonstrations to small or out-of-the-way “free speech zones,” even though these zones rarely hold up in court. Politely but adamantly insisting that you have the right to be somewhere may be effective, especially if you or a member of your group is recording the interaction. 

What if I’m told I can’t demonstrate without a permit?

You should be allowed to engage in expressive activities — like holding up a sign, leafleting, or petitioning for signatures — by yourself or in groups without a permit in outside areas of campus open to all students. If you are not disrupting classes or blocking people or traffic, your activity should be protected by the First Amendment or private colleges’ similar policies. 

Colleges sometimes have overly restrictive policies forbidding all expression without a permit, or policies against “solicitation” that they use to prevent all leafleting and petitioning. If you come across such policies, they may be unlawful, and you should  let FIRE know .

Can my school ban  all protests?

Absolutely not. While public colleges (and private ones with strong free speech protections) may impose reasonable time, place, and manner restrictions on protests to ensure there is no disruption to the functioning of the college, these policies may not unreasonably restrict the right to peacefully protest. 

Have your rights been violated? We want to hear about it.  Submit a case to FIRE.

Want to learn more about your First Amendment rights? Check out  FIRE’s Guide to Free Speech on Campus .

• Free Speech
• Freedom of Assembly
• Student Rights

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Chatgpt can now see, hear, and speak.

We are beginning to roll out new voice and image capabilities in ChatGPT. They offer a new, more intuitive type of interface by allowing you to have a voice conversation or show ChatGPT what you’re talking about.

Voice and image give you more ways to use ChatGPT in your life. Snap a picture of a landmark while traveling and have a live conversation about what’s interesting about it. When you’re home, snap pictures of your fridge and pantry to figure out what’s for dinner (and ask follow up questions for a step by step recipe). After dinner, help your child with a math problem by taking a photo, circling the problem set, and having it share hints with both of you.

We’re rolling out voice and images in ChatGPT to Plus and Enterprise users over the next two weeks. Voice is coming on iOS and Android (opt-in in your settings) and images will be available on all platforms.

Speak with ChatGPT and have it talk back

You can now use voice to engage in a back-and-forth conversation with your assistant. Speak with it on the go, request a bedtime story for your family, or settle a dinner table debate.

Use voice to engage in a back-and-forth conversation with your assistant.

To get started with voice, head to Settings → New Features on the mobile app and opt into voice conversations. Then, tap the headphone button located in the top-right corner of the home screen and choose your preferred voice out of five different voices.

The new voice capability is powered by a new text-to-speech model, capable of generating human-like audio from just text and a few seconds of sample speech. We collaborated with professional voice actors to create each of the voices. We also use Whisper, our open-source speech recognition system, to transcribe your spoken words into text.

Listen to voice samples

Once in a tranquil woodland, there was a fluffy mama cat named Lila. One sunny day, she cuddled with her playful kitten, Milo, under the shade of an old oak tree. “Milo,” Lila began, her voice soft and gentle, “you’re going to have a new playmate soon.” Milo’s ears perked up, curious. “A new playmate?” Lila purred, “Yes, a baby sister.” Milo’s eyes widened with excitement. “A sister? Will she chase tails like I do?” Lila chuckled. “Oh, she’ll have her own quirks. You’ll teach her, won’t you?” Milo nodded eagerly, already dreaming of the adventures they’d share.

Chat about images

You can now show ChatGPT one or more images. Troubleshoot why your grill won’t start, explore the contents of your fridge to plan a meal, or analyze a complex graph for work-related data. To focus on a specific part of the image, you can use the drawing tool in our mobile app.

Show ChatGPT one or more images.

To get started, tap the photo button to capture or choose an image. If you’re on iOS or Android, tap the plus button first. You can also discuss multiple images or use our drawing tool to guide your assistant.

Image understanding is powered by multimodal GPT-3.5 and GPT-4. These models apply their language reasoning skills to a wide range of images, such as photographs, screenshots, and documents containing both text and images.

We are deploying image and voice capabilities gradually

OpenAI’s goal is to build AGI that is safe and beneficial. We believe in making our tools available gradually, which allows us to make improvements and refine risk mitigations over time while also preparing everyone for more powerful systems in the future. This strategy becomes even more important with advanced models involving voice and vision.

The new voice technology—capable of crafting realistic synthetic voices from just a few seconds of real speech—opens doors to many creative and accessibility-focused applications. However, these capabilities also present new risks, such as the potential for malicious actors to impersonate public figures or commit fraud.

This is why we are using this technology to power a specific use case—voice chat. Voice chat was created with voice actors we have directly worked with. We’re also collaborating in a similar way with others. For example, Spotify is using the power of this technology for the pilot of their Voice Translation feature, which helps podcasters expand the reach of their storytelling by translating podcasts into additional languages in the podcasters’ own voices.

Image input

Vision-based models also present new challenges, ranging from hallucinations about people to relying on the model’s interpretation of images in high-stakes domains. Prior to broader deployment, we tested the model with red teamers for risk in domains such as extremism and scientific proficiency, and a diverse set of alpha testers. Our research enabled us to align on a few key details for responsible usage.

Making vision both useful and safe

Like other ChatGPT features, vision is about assisting you with your daily life. It does that best when it can see what you see. 

This approach has been informed directly by our work with Be My Eyes, a free mobile app for blind and low-vision people, to understand uses and limitations. Users have told us they find it valuable to have general conversations about images that happen to contain people in the background, like if someone appears on TV while you’re trying to figure out your remote control settings.

We’ve also taken technical measures to significantly limit ChatGPT’s ability to analyze and make direct statements about people since ChatGPT is not always accurate and these systems should respect individuals’ privacy.

Real world usage and feedback will help us make these safeguards even better while keeping the tool useful.

Transparency about model limitations

Users might depend on ChatGPT for specialized topics, for example in fields like research. We are transparent about the model's limitations and discourage higher risk use cases without proper verification. Furthermore, the model is proficient at transcribing English text but performs poorly with some other languages, especially those with non-roman script. We advise our non-English users against using ChatGPT for this purpose.

You can read more about our approach to safety and our work with Be My Eyes in the system card for image input .

We will be expanding access

Plus and Enterprise users will get to experience voice and images in the next two weeks. We’re excited to roll out these capabilities to other groups of users, including developers, soon after.

Acknowledgments

Voice mode core research Alec Radford, Tao Xu, Jong Wook Kim

Vision deployment core research Raul Puri, Jamie Kiros, Hyeonwoo Noh, Long Ouyang, Sandhini Agarwal

View GPT-4V(ision) technical work and authors

Is the crackdown on US university campuses a threat to free speech?

Hundreds of students and academics have been arrested during rallies opposing Israel’s war on Gaza. 

Students in US universities are speaking out against Israel’s devastating war on Gaza.

The protests began in New York’s Columbia University last week.

But the police crackdown that followed caused the anger to spread to other universities in the United States and even in Europe and Australia.

The students say their right to protest is being crushed.

Presenter: Laura Kyle

Jude Taha – Palestinian journalist and student at the Columbia University Graduate School of Journalism

Jeremi Suri – Historian and professor of global leadership, history and public policy at The University of Texas at Austin

Rina Shah – Political strategist and a former senior congressional aide

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Start preparing now: Early ASIC guidance on the mandatory climate disclosure regime

Keynote speech by ASIC Chair Joe Longo at the Deakin Law School International Sustainability Reporting Forum, 22 April 2024.

Published 23 April 2024

• As we move to join the ever-growing ranks of jurisdictions with mandatory climate disclosure, entities should start putting into place the systems, processes and governance practices that will be required to meet new climate reporting requirements.
• As with any new regulatory regime, ASIC will take a pragmatic approach to the supervision and enforcement of the regime, and we will develop and issue guidance to help entities meet their new obligations.
• We will also work with the Government and the other Council of Financial Regulators (CFR) agencies on supporting implementation of the regime, including on broader initiatives that will assist entities meet their new obligations.

Check against delivery

More than 6,000 entities will be required to report under new climate-related disclosure requirements in the next few years. They need to start preparing for the future, now.

As I’ve said before, the growing interest in environmental, social, and governance (ESG) issues is driving the biggest changes to financial reporting and disclosure standards in a generation. This is a transformational issue for global markets, and we need to be ready to meet that change at every step of its development. To do that, we must maintain high standards of governance and disclosure.

In the face of this change, I know many of you have questions about how ASIC will administer the new standards around the climate disclosure regime. In fact, 31% of respondents to the recent AICD director sentiment index survey said that their main concern in relation to mandatory climate disclosure is the complexity of reporting requirements. Though this is mitigated somewhat by only 11% saying climate change keeps them awake at night, and only 5% naming climate and sustainability reporting as a key concern.

Nevertheless, the potential complexity of climate-related reporting is clearly an important question on many people’s minds. And rightly so. Given the recent introduction of the climate reporting bill, it’s only reasonable to be asking questions around how to meet climate-related financial disclosure obligations.

That said, I’m not going to give you a step-by-step roadmap. That’s simply not possible. Similarly, it would be getting ahead of ourselves for ASIC to talk about enforcement strategy. That’s not the focus of what we’re here to talk about today. As with any new legislation, we can expect more clarity as things firm up over time.

Instead, I am going to talk to you about how ASIC will administer this ambitious new once-in-a-generation change . And so today, I would like to give you some insights into the approach ASIC will take – our expectations – and why you need to be preparing for these changes today.

The regulatory transition

As you’ll be aware, following Treasury’s public consultation, the legislation proposing mandatory climate-related disclosure was introduced into Parliament last month. The Australian Accounting Standards Board ( AASB ) has recently consulted on an exposure draft of the Australian Sustainability Reporting Standards ( ASRS ). The final version will be the standards that entities will be required to report against under the Government’s proposed mandatory climate reporting regime.

We’re right on the cusp of this potentially becoming domestic Australian law. There’s still a lot of work ahead of us to work through what the standards will look like in the Australian context. ASIC supports aligning the Australian standards to international standards as much as possible. This is of course a matter for the Parliament and for the AASB, but minimising divergent climate reporting requirements between different jurisdictions would likely improve market efficiency, the competitiveness of Australian companies, and reduce the regulatory burden for reporting entities.

In any case, as we move to join the ever-growing ranks of jurisdictions with mandatory climate disclosure, many larger entities have been preparing for this for some time. Nearly 75% of the ASX200 have committed to or are already voluntarily reporting climate-related information against the TCFD framework. [1] The same is not necessarily true of some of the smaller entities. But for both the smaller and the larger entities, there is some understandable apprehension, because now the legislation is actually upon us.

And this is a crucial point: you have to do this now. It’s simply not an option to put this off until after legislation has passed, and then scramble to comply. You have to figure out how you're going to marshal data, support and capabilities and start keeping the necessary records now – today.

Now, ASIC will be responsible for administering the mandatory climate reporting regime, and this necessarily includes enforcement. But we understand that there will obviously be a period of transition as industry works to build the capability required to meet these new obligations. For this reason, we support Treasury’s phased approach to the implementation of the disclosure and assurance requirements. This allows time for the necessary uplift. Treasury is also aware that some are concerned about making forward-looking statements under the regime: they’ve responded by introducing the legislation alongside modified liability settings which will restrict private actions against certain protected statements for a period of three years.

Now, as with any new regulatory regime, ASIC will take a pragmatic approach to the supervision and enforcement of the climate reporting regime. We will consider what support and guidance we can give to help entities meet their new obligations. We will also work with the Government and the other Council of Financial Regulators ( CFR ) agencies on supporting implementation of the climate reporting regime, including on broader initiatives that will assist entities meet their new obligations, such as ongoing work on addressing data challenges.

In the meantime, ASIC continues to encourage listed companies to report voluntarily under the recommendations of the Financial Stability Board’s Taskforce on Climate-related Financial Disclosures. This has been ASIC’s position since 2018. We also encourage entities to start developing the necessary organisational and governance structures to support future reporting requirements, including any additional sustainability-related topics that may be introduced in future years.

As we release this guidance, we will no doubt get some people saying they’ve covered too much – or that they cover too little – others saying that they’re too prescriptive or not prescriptive enough – and so on. But we’re focusing on where we think we can be the most helpful in our guidance, within our remit. And we consult and monitor in response, and come back and adapt the guidance to better suit the need.

In short, I want to make it clear that ASIC is listening. We know there are a lot of moving parts, we understand the complexity and the challenge – and we’re here to administer the new standards in a way that benefits us all.

Compliance equals good business

Which brings me to another important point: while there will be a cost for entities to report, those entities will also benefit. New mandatory reporting requirements don’t necessarily make it harder to balance the scales between profit and legal requirements.

Yes, new climate-related reporting requirements will impose new obligations on directors and reporting entities. But they also create opportunities. More reporting requirements mean you benefit from greater visibility of the physical and transitional risks. You can also benefit from climate-related opportunities of other entities in your value chain, and more visibility on these issues across the entire economy. This will support companies to manage their own climate-related risk and opportunities over the short, medium and long term, in the best financial interests of the entity and its shareholders.

This is an important point to remember. In particular, the Australian Government has legislated Australia's commitment to be net zero by 2050 and to reduce emissions by 43% below 2005 levels by 2030. On top of that, the Paris agreement remains afoot. That means more than 190 countries globally agree to reducing the sources and enhancing the sinks of greenhouse gases to limit warming to two degrees Celsius above pre-industrial levels. The point is, it’s pretty apparent that these issues will only become more pronounced over time. 

So, while we acknowledge the step up in capability required, and we note the complexity in some aspects of the proposed standards – such as setting net zero targets, undertaking scenario analysis and creating transition plans – nevertheless it’s important to consider the benefits that will also accrue from more transparency in this area right across capital markets.

We at ASIC think good practice in thinking about reforms like this is to look at both sides of the equation – both the benefits and the challenges. 

ASIC’s expectations

But what will that look like? Since – as we’ve seen – it’s far too early to talk about an enforcement strategy on standards that haven’t even passed yet, what can we say in terms of administering this change?

First, we need to recognise that the proposed standards for climate-related disclosures constitute what might be a called a prescriptive regime. Whenever this is the case, ASIC – and other regulators – need to be helpful in providing some guidance as to how we think about what compliance might look like with those rules. 

To fulfil that need, ASIC will develop and issue regulatory guidance on climate-related financial disclosures. This will include:

• A new, regulatory guide for the climate reporting regime which will address ASIC’s approach to relief from those obligations, and interaction of the regime with existing legal and regulatory requirements.
• Resources on ASIC’s website for both those who prepare and use sustainability reports. This will include information on the new sustainability reporting obligations, ASIC’s regulatory functions in relation to the regime and the types of information found in sustainability reports.

The above will all be housed under a single dedicated page on the ASIC site that’s dedicated to climate-related financial disclosures. This will allow for easy updates as things firm up in this space over time.

At the same time, there will be some aspects of CRFD where ASIC may need to wait and observe market practice and regulatory developments before we can provide more detailed guidance.

ASIC reviews climate and sustainability disclosures made by entities in financial reports as part of our annual financial reporting surveillance program. We will utilise this program to monitor progress and market practice in this area before and during the implementation of the mandatory regime. We will also undertake proactive surveillance of the first reporters, the largest firms, to identify any learnings that we can share for the benefit of the entire market.

And this is something I want to emphasise here: this is an evolving space. In a sense, ASIC is learning alongside you. While some guidance holds up well over time, things like court decisions can obviously affect how it’s presented. The point is, we’re having to develop that in context – and this will play out for years to come. I mean, even when standards are passed and implemented, there is as yet no international consensus around assurance. At this very early stage we’re working very hard with industry and at the international level to get a grip on this subject. But the point is we’re a long way from calling it a day. To coin a phrase, the implementation of mandatory climate disclosure isn’t the end – it’s the beginning.

Start today

But don’t wait until climate-related financial disclosure requirements actually become mandated and the AASB finalises Australian standards based on those issued by the ISSB. As I suggested earlier, ASIC considers that those entities reporting under the TCFD will be well placed to report under any future mandatory reporting regime. This is particularly the case since the ISSB’s standards are founded on the four pillars of the TCFD framework.

So start there. While companies may continue to use the voluntary TCFD framework, it may also be useful for them to begin engaging with the ISSB standards through the report preparation process to test and/or assess capabilities, data availability and requirements against the new standard. This will help inform the company of future requirements.

In addition to climate change, momentum is gaining pace in relation to disclosure on other sustainability-related topics, including nature and biodiversity. ASIC will continue to monitor these developments as they progress and encourages entities to ensure that any systems and processes they adopt for the purposes of climate-related financial disclosures be sufficiently agile to incorporate additional sustainability topics in future years.

As I’ve said, the data tells us that markets and investors are increasingly relying on this information in order to make decisions. That’s why climate and sustainability disclosures and statements need to be rigorous, robust, and comprehensive. And it should go without saying, they cannot be misleading or deceptive under law. This is nothing new – it has never been okay to be misleading or deceptive.

In conclusion, while it’s too early to talk about enforcement strategy, that should not be taken to mean it’s too early to be prepared. This means considering and putting into place the systems, processes and governance practices that will be required to meet new climate reporting requirements. It means ensuring you adopt the necessary practices to avoid greenwashing.

Doing this now will allow the best transition – and it will provide a surer foundation for a more profitable business – because a compliant business is a profitable business. As things firm up, ASIC will provide further guidance. But in the meantime, you need to start preparing for the future, now.

[1] See: Promises-Pathways-Performance-Climate-reporting-in-the-ASX200-embargo-12.01-am-10-August-2023.pdf – August 2023.