Why College is Important Essay

Many high school graduates tend to ask a lot of questions concerning the importance and relevance of college education. The current education system has made it difficult for one to access any meaningful employment without being a college graduate. The desire to make quick money after gradating from high school has made many high school graduates to be skeptical about higher education (Warren 35).

Although many high school graduates may secure employment without college education, the truth of the matter is that they have limited opportunities. The earning potential in today’s economy is highly dependent on one’s academic credentials. Despite college education being costly and time consuming, its benefits have no limits.

The idea of venturing into income generation directly after high school may be an appealing thought to many high school graduates but the truth of the matter is that lack of higher education can not guarantee them a bright future (Warren 35). This paper will discuss why college education is important to all high school graduates.

The first reason why college education is important to a person is the number of opportunities they are bound to have with their college degree or diploma. The job market has become very completive in recent times as compared to previous years. The many opportunities that high school graduates used to get are no longer available due increased competition and the ever changing economic trends (Wilson 71). Many economies across the world have changed from being manufacturing based to knowledge based.

Many employers are looking for qualified professionals who can bring fresh ideas to the company. This gives high school graduates little room to survive in the current job market. College qualifications help employers to set standards for a particular job as well in identifying the right candidate for a particular job (Wilson 78).

College education presents one with a perfect opportunity to read many books with thought provoking content (Gardner 122). These materials are vey useful for social, economic and economic growth. Many companies use advanced technology in their operations which forces them to hire qualified college graduates.

It is always a great risk for company to gamble with high school graduates during recruitment. Colleges normally invite experts from different fields to lecture students on different issues. By listening from different experts, one is always in a better position to explore different ideas.

The most knowledgeable people teach in colleges and therefore students have the privilege of being taught by the best intellectuals that the country can offer. Having a mind that is open to new ideas and development gives college graduates a competitive edge in the crowded job market (Gardner 123).

By interacting with people from different professional backgrounds, one is in a better position to learn new things that makes them to be all round graduates. A well developed intellectual mind is the key to making the right decisions. The college experience offers additional social and intellectual growth that is needed in the current job market.

College education equips one with the required resources for working. College is a perfect place to get the right contacts and connections that might be very useful when looking for a job (Levine 67).

The more the connections made at college, the higher the probability of getting a better job. After being employed, college graduates have a great advantage when it comes to promotion. Employers will always seek to promote employees with good academic qualifications. College education is therefore very important for career development.

The knowledge gained in college is always very useful in starting one’s business (Levine 67). Running a business without any professional training is always a great challenge and it is normally hard for one to exploit their full potential. High school education does not teach the relevant skills that are fundamental in the current job market.

It is important to note that the importance of college education is not entirely restricted on jobs and career growth. The college experience provides one with a perfect opportunity to socialize at a higher level and in the process improving their social life. At college, one is able to interact with people from different cultures, nationalities and races.

These interactions create mutual respect as one learns how to tolerate what they are not used to (Warren 65). Colleges have got serious clubs and associations that provide a good platform for leadership development and participation in activities that are beneficial to the society.

In conclusion, it is mandatory to have college education in order to survive in the current job market. The importance of college education was not clear in the previous years because of the many job opportunities that were always available for high school graduates at the time.

The increasing number of college graduates has made it even more difficult for high school dropouts to have any real opportunities. Apart from producing graduates with a greater earning potential, college education has also proved to be important in the social and mental development of a person. The college experience equips one with vital life skills that high school education can not offer.

Works Cited

Gardner, John. Your College Experience: Strategies for Success. New York: Cengage Learning, 2008. Print.

Levine, Daniel. Society and Education. New York: Allyn and Bacon, 1992. Print.

Warren, Elizabeth. 2 Income Trap . New York: Basic Books, 2004. Print.

Wilson, Gwenn. 100% Student Success. New York: Cengage Learning, 2011. Print.

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By Joe Emerson | Last Updated: Jul 15, 2022

why is college important essay

Defining why a college education is important involves more than just identifying the superficial benefits of more career opportunities. At a deeper level, college is where you will map a path through life that can take you to places you never expected to go.

The beauty of postsecondary education is that college can yield tangible and intangible benefits for you that in turn benefit others – even if school doesn’t awaken your sleeping Pablo Picasso, Stephen Hawking, or Bill Gates.

Tangible Benefits of a College Education

It’s well established that a college education delivers measurable material benefits. If you were to rattle off the list of reasons you’re attending school, chances are these are the first ones you’ll mention.

College Education and Wages

A handful of money definitely qualifies as a tangible benefit, and research has matched levels of education to payroll expectations and the ability to find a job:

  • In 2015, bachelor’s degree holders earned 64 percent more than those with a high school diploma.
  • Bachelor’s degree recipients can expect to earn about $1 million more over a lifetime than a person who doesn’t go to college.
  • A postsecondary education is expected to be required for about two-thirds of available jobs by 2020.

A recent study broke the higher education benefits down even further, finding among other things, that a bachelor’s degree now means the holder will earn 84 percent more than someone with no postsecondary education. The report went even further, projecting lifetime earnings based on virtually all education levels:

  • Lifetime wages of a high school dropout – $973,000
  • Lifetime wages of a high school graduate – $1.3 million
  • Lifetime wages of someone with some college but no degree – $1.5 million
  • Lifetime wages of an associate degree holder – $1.7 million
  • Lifetime wages of a bachelor’s degree holder – $2.3 million
  • Lifetime wages of a master’s degree holder – $2.7 million
  • Lifetime wages of a person with a doctorate – $3.3 million
  • Lifetime wages of a professional degree holder –$3.6 million

Based on U.S. Census Bureau data , the usual median weekly earnings in 2017 for people of varying education levels was:

  • Doctoral degree holder’s median weekly earnings – $1,743
  • Professional degree holder’s median weekly earnings – $1,836
  • Master’s degree holder’s median weekly earnings – $1,401
  • Bachelor’s degree holder’s median weekly earnings – $1,173
  • Associate degree holder’s median weekly earnings – $836
  • Person with some college (no degree) median weekly earnings – $774
  • High school diploma (only) holder’s median weekly earnings – $712
  • Person without high school diploma median weekly earnings – $520

The unemployment rates in 2017 for people in those education categories was 1.5 percent for doctoral degree holders, 1.5 percent for professional degree holders, 2.2 percent for master’s degree holders, 2.5 percent for bachelor’s degree holders, 3.4 percent for associate degree holders, 4 percent for people with some college, 4.6 percent for people with a high school diploma, and 6.5 percent for people without a high school diploma.

Better Jobs Equal Better Benefits, Perks

A college education also usually translates to great benefits and perks as well:

  • Typical white-collar benefits: health insurance, eyecare insurance, vacation and other paid time off, dental insurance, maternity/paternity leave, pension plan, 401(k)
  • Potential white-collar perks: transportation and parking reimbursement and/or company car, free food and beverages, flexible schedules and freedom to work from home (or elsewhere), concierge services, golden parachutes (high-dollar severance packages)

For Some, College Is the First Real Adventure

College takes you out of familiar surroundings and presents new challenges. But college doesn’t only pave the way for intangible experiences. Adapting to new faces in a fresh place is just the start. The education process can mean internships, overseas travel, exciting research opportunities, and exploration of multiple career paths, all of which can lead to some very tangible results when you start working.

And academic success opens doors to careers where, quite literally in some cases, even the sky and moon aren’t the limits. Think aerospace engineering.

Connections that Can Last a Lifetime

The thousands of people you meet, study with, and work alongside in college will range from peers to mentors, along with power players in your chosen field and others. These are connections you will make note of and potentially use to advance yourself and your ideas.

And as far as relationships go, the only romantic label as common as “high school sweetheart” is “college sweetheart.”

USF students at graduation.

Intangible Benefits of a College Education

A college education can open doors for your career and your own personal growth. For example, college helps develop many important skills, such as self-awareness, global-mindedness, critical thinking, and more.

People by Nature Desire Knowledge

That is a paraphrase of a premise that the Greek philosopher Aristotle states in his Metaphysics . It is affirmed by the connection of head and heart when the study of history helps you forecast the future, when math adds up to real-life solutions, and when the development of skills allows you to produce a masterpiece worthy of the Library of Congress, Metropolitan Museum of Art, or U.S. Patent Office.

In Pursuit of Critical Thinking

Results are in on colleges and critical thinking. During one recent study , researchers began with the notion that everyone wants colleges to teach critical-thinking skills and that the challenge routinely is accepted. Here’s a key finding: Data show that a student who begins college with critical thinking skills in the 50 th percentile can expect to be in the 72 nd percentile after four years.

Critical thinking is, according to the Foundation for Critical Thinking , “that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it.” Developing that skill yields endless opportunities to enrich your life both personally and professionally.

College Advances Self-Realization

A college education, if pursued honestly and earnestly, gives you the knowledge and skills needed to pursue a career and your passions. The degree also can bring hard-to-match personal satisfaction. A huge part of ensuring that self-realization process is finding a school that is right for you , where you’ll feel safe and comfortable enough to let yourself grow and explore.

Our USF admissions advisors are happy to answer your questions about the USF admissions process, so contact us online or by phone at 813-974-3350 .

Joe Emerson

About Joe Emerson

Joe Emerson spent 30 years as a magazine and newspaper reporter, editor and copyeditor who turned to freelancing after 20 years with The Tampa Tribune, which closed in 2016 after 125 years of serving the Tampa Bay area. Writing and delivering valuable information remain his passion.

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Top 7 Reasons Why College is Important

A graduate wearing a cap and gown, holding up her diploma at an SNHU Commencement ceremony

Understanding the Numbers When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

With more and more careers requiring advanced education, a college degree can be critical to your success in today's workforce. Research indicates that earning a degree can have a significant and expansive impact on your life. It also has the potential to help you positively impact your family — and the world.

Here are 7 reasons why college could be important for you. 

1. Earn More on Average

The U.S. Bureau of Labor Statistics (BLS) notes that workers with a postsecondary degree typically earn more than those with only a high school education.* The median weekly earnings — or the middle amount in a set of data — for people with an associate degree  was $1,005 per week in 2022, according to BLS.* That's an increase of $152 per week or over $7,000 more per year than those with only a high school diploma.*

Workers with a bachelor's degree  earned a median of $1,432 weekly, BLS reports — $497 more per week than workers without a postsecondary education and an increase of more than $25,000 per year.* A master's degree  helped workers earn even more at a median of $1,661 per week, BLS notes, $808 more weekly than those with only a high school diploma and almost $42,000 more per year.* 

2. Increase Chances of Employment

It's not uncommon to see "bachelor's degree required" on job descriptions or listed as a preferred qualification. A 2020 survey, done by the Association of American Colleges and Universities (AAC&U) in collaboration with Hanover Research, found a growing number of employers deem college a good investment. Of those surveyed, 87% cited college as "definitely" or "probably" worth it ( AAC&U PDF source ).

An undergraduate program, which includes associate and bachelor's degrees, offers a combination of general education courses  and specialized learning in a discipline that interests you. With these degrees, you can develop both broad-based and field-specific knowledge.

You may also have a chance to grow important hard and soft skills  by participating in experiential learning opportunities, which are relevant, hands-on experiences you can translate to the professional world. Experiential learning  takes many forms and may exist both in and out of the classroom.

For example, if you're earning a cybersecurity degree , you might join your college's National Cyber League (NCL) team to test your working knowledge of cryptography and other concepts you might encounter while working in a cybersecurity role .

Additional types of experiential learning you might take advantage of in college include project-based assignments that partner with real organizations, internships and student clubs and organizations. You can leverage these valuable experiences on your resume, in your portfolio of work and during job interviews  to show employers that you are a competitive candidate.

Earning a college degree could also lead to greater career stability. According to BLS data, 2.2% of workers with a bachelor’s degree faced unemployment in 2022 compared to 4.0% of workers with only a high school diploma.*

Find Your Program

3. expand your opportunities.

A college degree can be the extra credential you need to land the dream job you've always wanted. Getting your bachelor's degree may also allow you to view your work as a career and not just a job.

A 2016 Pew Research Center report states that 77% of workers with a post-graduate degree and 60% of workers with a bachelor's degree believe their jobs give them a sense of identity, versus just 38% of those with only a high school diploma or less.

This idea still holds today. The Lumina Foundation and Gallup noted in The State of Higher Education 2022 Report that 61% of students enrolled in higher education are getting their degrees to find more fulfilling jobs ( Lumina PDF Source ). 

Victoria Meuse dressed in a graduation cap and gown

Meuse's bachelor's degree in psychology  has been beneficial in her work, and she now wants to earn a master's.

"Right now, I love working at my kids' school. I think that the background in psychology has helped me a lot in understanding the students," said Meuse. "I'm deciding if I want my master's in psychology  or my master's in education , but I'm not done."

4. Prepare for the Future

You can also gain practical life skills as a college student. For example, you will need to meet regular assignment deadlines for each class. The discipline and time management strategies  you learn along the way can be applied to all aspects of your life, whether you're navigating projects at work or your family's busy schedule.

Tara Theis dressed in a graduation cap and gown and to the left of two sons

Since your earning potential is typically greater as a college graduate, your degree may lead toward financial stability for you and your family. Your school's finance counselors can walk you through more than just how to pay for college . With their tips and advice, you may discover helpful budgeting techniques and learn more about financing options and processes that may be relevant to future investments — such as purchasing a car or a home.

Homeowners are increasingly more likely to be college educated. Point2 , an organization that reports on real estate market trends, analyzed U.S. Census data to find that 70% of homeowners in 2020 had some college education and at least 40% had a bachelor's degree. 

Marilynn Hymon-Williams dressed in a graduation cap and gown

5. Build New Relationships

College can be more than just an education;  it can be a place you build all types of new relationships. Initially, you may establish a connection with an academic advisor  — someone who will be there to support you throughout your college experience by scheduling classes, providing direction to university resources, and encouraging and mentoring you for personal success, and more. Faculty — your course instructors — also can provide help with understanding your assignments and what's expected of you as a student. 

Once classes begin, you'll be surrounded by peers. Engaging with your peers through activities like group work or class discussions can be a great way to start a professional network, meet your future partner  and make lasting friendships. 

Patricia Odani Mukuka (left) and Lydia Alonci (right)

The relationships you build in college can go on to become the foundation of your professional network . You may connect with alumni during your time in college. After you graduate, from a you'll also become part of an alumni association. 

An alumni association is full of graduates, known as alumni , who play a major role in a university's community. They give back in a variety of ways including community service, participating and organizing events and mentoring current students, among other ways. Alumni work in a wide range of fields, and establishing a relationship with others in this network could lead to professional opportunities.

6. Achieve Your Personal Goals

John Reck dressed in a graduation cap and gown

Reck is a 1% survivor of a rare infection called septicemia. He's also suffered a heart attack, been in a coma, undergone 18 surgeries and lost the ability to walk and talk.

"Life goes on around you," he said of his time in the hospital during his health scare. "It's lonely." Once Reck was on the road to recovery, he knew his next goal. After 30 years, he would go back to school and this time it was for him.

"School came upon me like a bell," Reck said. "I'm going to go finish my degree, and here I am, alive." He now holds his bachelor's in graphic design . In achieving his personal goal, he has also attained a professional one. He secured his dream job as a graphic designer for a Boston law firm.

Michael Riley (left) and Marlene Riley (right) dressed in graduation caps and gowns

Recent graduates Marlene Riley '22 and Michael Riley '18 '22MBA , wife and husband, walked across the stage together. Marlene is an immigrant from Peru, and Michael is a veteran, and both are first-generation  college students. Finishing their degrees was a personal goal they were able to achieve together, and it was even more special sharing the stage at Commencement. 

"He is my team, and we did it together," said Marlene.

7. Make a Difference

Earning your college degree can improve the lives of those around you, too. The College Board's 2019 report on the benefits of higher education for individuals and society notes that college graduates are more likely to donate money to charity organizations, volunteer and vote ( College Board PDF Source ).

Some colleges encourage students to give back by organizing volunteer opportunities. SNHU holds an annual community service initiative, Global Days of Service . Over 1,200 students served 135 organizations in 2022. A new nonprofit even formed as a result. 

SNHU student Cassi Key reading a children's book about bees aloud.

Like Key, you might be galvanized to make a difference in the world after graduating from college. Many students learn about topics like social change  or environmental sustainability  throughout their degrees and go on to make an impact in an increasing number of ways.

A TIME magazine article notes that higher education is rapidly working to improve climate education in many fields, including architecture, economics and law. As a result of this new emphasis on ecology and sustainability in higher education, graduates from various areas of study are now applying their knowledge to improve sustainability practices and address climate change in several sectors. You can also get a degree focusing on these issues directly. For instance, SNHU offers a degree in environmental science  and a degree in geosciences  with opportunities to prepare for a career in sustainability and conservation.

Higher education can give you the chance to make a difference in other ways, too. You can get a degree in a field that will help you improve people's lives.

Some programs of study focused on helping others are:

  • Degrees in education
  • Degrees in healthcare
  • Degrees in human services
  • Degrees in nursing
  • Degrees in psychology and counseling

College can also broaden your horizons by introducing you to a diverse range of perspectives. A chance to engage with other viewpoints can lead you to better understand people who are different from you and situations you have never personally encountered. This may lead to heightened empathy , improve your communication skills and help grow your confidence as you strive to make the world a better place.

A degree can change your life. Find the SNHU online degree  that can best help you meet your goals. 

*Cited job growth projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. Actual salaries and/or earning potential may be the result of a combination of factors including, but not limited to: years of experience, industry of employment, geographic location, and worker skill.

**Survey Methodology: This survey was conducted online within the United States by Kantar on behalf of Southern New Hampshire University in December of 2021. Opinions from 500 general population respondents were obtained using their omnibus survey. For complete survey methodology, please contact Megan Bond at  [email protected] .

Danielle Gagnon is a freelance writer focused on higher education. Connect with her on LinkedIn .

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About southern new hampshire university.

Two students walking in front of Monadnock Hall

SNHU is a nonprofit, accredited university with a mission to make high-quality education more accessible and affordable for everyone.

Founded in 1932, and online since 1995, we’ve helped countless students reach their goals with flexible, career-focused programs . Our 300-acre campus in Manchester, NH is home to over 3,000 students, and we serve over 135,000 students online. Visit our about SNHU  page to learn more about our mission, accreditations, leadership team, national recognitions and awards.

Why You Should Go to College

Fred dews fred dews managing editor, new digital products - office of communications @publichistory.

October 16, 2014

More students than ever before are enrolling in degree-granting institutions in the United States. Between 2001 and 2011, enrollment increased 32 percent while more women and more non-whites are entering postsecondary education than ever before (National Center for Educational Statistics). Brookings is home to extensive research on the benefits of and challenges to postsecondary education in America. This post highlights recent Brookings research on key areas related to the value of a college degree: the economic return to a college degree; student loan debt and paying for college; the changing model of postsecondary education; and overcoming barriers to college. All of it points to one conclusion, to quote Richard Reeves: “ go to college .”

Is college worth it? (yes, almost always)

college_graduates003_16x9

Read: Regardless of the Cost, College Still Matters

The Hamilton Project has also recently studied how earnings vary across college majors. In a new interactive feature, the project found that “lifetime earnings vary tremendously by major” but that “a college degree—in any major—is important for advancing one’s earnings potential.”

Visit the  interactive .

Gary Burtless argues that “ The economic reward from attending and completing college has probably never been higher.” Despite the very real increase in costs to attend college and the tighter labor market college grads face today, the key to understanding why college still has such a big payoff, explains Burtless, “is that the prospects for twenty-somethings who do not complete college are much worse than those of the ones who do. What is more, the economic prospects of the young adults who do not complete college have worsened over time, and much faster than the prospects facing new college grads.”

Read:  College Is Not a Ludicrous Waste of Money .

Richard Reeves and Kerry Searle Grannis identify “five strong starts for social mobility,” one of which involves college. Although earning a high school diploma is “vitally necessary,” it “is not sufficient” to succeed in today’s economy. “Attending college,” they write, “even if not for a full four-year degree, results in labor market rewards: each additional year of school means, on average, an extra 10% return in annual income.”

Learn more about strong starts to boost social mobility .

How big a problem is student loan debt?

student_debtprotest001_16x9

And yet, according to Beth Akers and Matt Chingos, “Our analysis of more than two decades of data on the financial well-being of American households suggests that the reality of student loans may not be as dire as many commentators fear.” Akers and Chingos analyzed a variety of factors that mitigate conclusions of a “crisis,” including: higher average debt levels of borrowers with graduate as opposed to bachelor’s degrees; average lifetime incomes of college-educated Americans are keeping pace with debt loads; and the monthly payment burden is about the same or a little less than it has been.

“These data indicate that typical borrowers are no worse off now than they were a generation ago, and also suggest that the borrowers struggling with high debt loads frequently featured in media coverage may not be part of a new or growing phenomenon,” they conclude.

Get more data and analysis on this issue here .

Akers also discusses the student loan issue and solutions in a recent Brookings Cafeteria podcast .

See also Susan Dynarski’s economic perspective on student debt , including whether there is a debt crisis; the costs and benefits of interest subsidies; and an income-based repayment system.

The Hamilton Project has also explored innovative policy proposals for higher education financing. These include: reforming federal lending and financial aid programs, such as the Pell Grant; expanding the use of “net-price calculators” to provide prospective students with a better estimate of the real cost of attending college; and a new system for federal lending that allows repayment schedules to rise and fall with a borrower’s income.

Learn more about  these proposals .

Akers has also called attention to “the plight of recent college grads” who are facing lower earnings, or even unemployment, at the beginnings of their careers but have immediate debt burdens to contend with. “It’s important,” Akers says, “to allow graduates to repay their debts during the times in their careers when they are reaping the economic benefits of their degrees.”

Read:  Assessing the Plight of Recent College Grads .

Isabel Sawhill says there are three ways to make college more affordable : government or philanthropy pick up more of the cost; borrow the money; improve the productivity of the sector “so that students learn as much (or more) but at a lower (or the same) cost.

Read what she proposes as possible solutions to the third way.

Akers explains how Income Share Agreements are another solution to finance higher education . ISAs “allow students to raise funds to pay for their degrees by selling ‘shares’ in their future earnings,” she explains.

Read: How Income Share Agreements Could Play a Role in Higher Ed Financing

Are there alternatives to four-year college?

georgetown_students001_16x9

Stuart Butler argues that college leaders should look at the recent experience of music, book and film industries and “recognize that the higher education industry is encountering a multi-pronged and existential threat composed of successive waves of disruptive innovation. This disruption will force top-to-bottom changes in the very concept of higher education and its relationship with the broader economy.”

Read:  Tottering Ivory Towers .    

In another piece, Butler explores what the future college business model will look like under today’s competitive pressures, which are intensifying, “particularly as the cost of information transfer to students declines to near zero.”

Read:  The Future College as Travel Agent .

Community college “will remain the most appropriate option for postsecondary learning” for many , especially those from less advantaged backgrounds, according to Quentin Karpilow and Richard Reeves. Although community college enrollees exhibit low completion rates, there is, they argue, “huge scope for improving mobility outcomes through the development of the community college system, especially by boosting Associate degree attainment rates and helping students transfer to 4-year institutions.”

Read more here  and find all of Brookings’s research on community colleges here .  

How do we address barriers to college access?

employment_disadvantage_students_16x9

Should everyone go to college? Isabel Sawhill and Stephanie Owen’s research on the question shows that “on average, the benefits of a college degree far outweigh the costs.” The total wage premium over a lifetime for a bachelor’s degree is $570,000, they found. On average. But several “key dimensions significantly affect the return on a college degree,” they write, including: school selectivity, college major, and graduation rate.

See their interactive for more detail and also policy recommendations to help students make smart investments in postsecondary education. 

Sawhill has also pointed to another issue: an uneven playing field when it comes to college completion , high school preparation, and the intersection of these with class. Despite the well-understood link between college and higher income, and taking into account the research on the key dimensions that affect the return on a college degree, Sawhill finds that half of college students, “and much higher proportions of poor and minority students,” drop out before completing a degree. Thus, “despite our dedication to the idea of a higher education system open to all,” she writes, “we are not doing a very good job of leveling the playing field. The result is that opportunity is still linked too strongly to class.”

Learn more about Sawhill’s work on Higher Education and the Opportunity Gap .  

Ron Haskins testified to Congress that a “primary reason that disadvantaged students have trouble both getting into college and completing a degree is that they are not academically prepared to do college work.” He evaluated the major federal college-preparation programs and found that they have little or no impact on enrollment or graduation. He proposed a five-step reform to these programs.

Read his  testimony .

In a Hamilton Project report on policies to address poverty in America , Bridget Terry Long observes that “academic preparation may be an equally formidable barrier to postsecondary education.”

Read her three recommendations for better addressing the academic preparation problem with the hope of improving rates of college success.

Also as part of The Hamilton Project’s report , Harry Holzer argues that the high drop-out rate among low-income youth and adults and, for those who complete degrees, a choice of low-compensation fields “hurt the poor, and weaken the impacts of large national investments in higher education.” He proposes state- and federal-level reforms to improve earnings prospects for graduates and “to encourage two- and four-year colleges to be responsive to labor market demand.”

Read:  Improving Employment Outcomes for Disadvantaged College Students .

Visit the archive of Brookings’s research on U.S. higher education , and also the Brown Center on Education Policy .

Charmaine Crutchfield contributed to this post.

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Ariell Bertrand, Melissa Arnold Lyon, Rebecca Jacobsen

April 18, 2024

Modupe (Mo) Olateju, Grace Cannon

April 15, 2024

Phillip Levine

April 12, 2024

Home — Application Essay — National Universities — Why College is Important to Me

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Why College is Important to Me

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Published: Feb 15, 2024

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College education has always been considered a vital milestone in one's life, and it holds immense significance for me as well. From an early age, I have been fervently passionate about acquiring knowledge, seeking intellectual growth, and expanding my horizons. College serves as the ideal platform to fulfill these aspirations, providing opportunities for personal, academic, and professional development that are unparalleled. In this essay, I will delve into the reasons why college is crucial to me, exploring its potential to shape my future and contribute to my overall growth.

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First and foremost, college offers a unique learning environment that fosters intellectual growth and critical thinking. It is a realm where I can immerse myself in a diverse range of subjects, explore my passions, and develop a deeper understanding of the world. The college curriculum exposes students to various disciplines, enabling them to gain a broader perspective and engage in interdisciplinary learning. This not only enhances their knowledge but also strengthens their analytical and problem-solving skills.

Moreover, college provides a stimulating atmosphere where I can engage in meaningful discussions and debates with professors and peers who share similar interests. These interactions challenge my ideas, broaden my perspectives, and push me to think outside the box. College education encourages the development of a questioning mindset, enabling me to question assumptions, challenge conventions, and seek innovative solutions to complex problems.

Another crucial aspect of college is the opportunity it offers for personal growth and self-discovery. College is a time of exploration, where I can discover my passions, talents, and values. It allows me to break out of my comfort zone, interact with individuals from diverse backgrounds, and foster a sense of empathy and understanding. College provides a supportive network of mentors, advisors, and peers who encourage personal growth and self-reflection. This nurturing environment helps shape my character, instills resilience, and equips me with essential life skills.

Furthermore, college plays a pivotal role in preparing me for the professional world. In today's highly competitive job market, a college degree has become increasingly essential for securing a promising career. College education equips me with the necessary knowledge and skills demanded by employers, increasing my employability and career prospects. Through internships, co-op programs, and career development services, colleges provide valuable opportunities for practical experience, networking, and professional growth.

Additionally, college education facilitates the development of essential soft skills, such as effective communication, critical thinking, teamwork, and leadership. These skills are not only vital for professional success but also for personal and social interactions. College acts as a training ground, allowing me to hone these skills through group projects, presentations, and extracurricular activities. Moreover, the diverse range of student organizations and clubs on campus provides avenues for pursuing hobbies, cultivating leadership qualities, and fostering a well-rounded personality.

Besides academic and professional aspects, college also enables personal and intellectual independence. It empowers me to make informed choices, take responsibility for my decisions, and develop a sense of autonomy. Living away from home in a college environment forces me to adapt to new situations, manage my time efficiently, and learn to prioritize effectively. These experiences foster a sense of self-reliance and resilience, preparing me for the challenges that lie ahead in both personal and professional realms.

Lastly, college offers a plethora of opportunities for networking and building lifelong connections. It brings together individuals from diverse backgrounds, cultures, and perspectives, opening doors to new friendships and collaborations. These connections can extend beyond college years, forming a valuable professional network that can boost career prospects and provide support throughout my professional journey.

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In conclusion, college holds immense importance to me due to its potential to shape my future and contribute to holistic growth. It provides a unique learning environment that nurtures intellectual curiosity, promotes personal growth, and prepares me for the professional world. College education equips me with indispensable skills, broadens my perspectives, and empowers me to become a lifelong learner. It is not just a stepping stone to a successful career but also a transformative journey that molds me into a well-rounded individual.

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  • How to Research and Write a “Why This College?” Essay

How to Research and Write a "Why This College?" Essay

Published on September 24, 2021 by Meredith Testa . Revised on June 1, 2023.

As part of the college application process , many colleges ask applicants to include a supplemental essay explaining why they are interested in their school specifically. There’s one absolute must for writing a great answer to this question: do your research .

Admissions officers are looking for applicants to prove that they are knowledgeable and interested in their school in particular. General answers like “I like the location” or “It’s the right size and offers my major” won’t earn you much praise. Admissions officers are far more impressed by students who can take very specific information—the names of certain classes, for example—and connect it to their personal academic interests.

The process of writing a “Why this college?” essay should look something like this:

  • Thoroughly research the college
  • Connect what you’ve learned through your research to yourself
  • Outline and write the essay

Table of contents

How to research a college, plan and write the essay, mistakes to avoid in a “why this college” essay, other interesting articles, frequently asked questions about college application essays.

The first step in the process is by far the most important. Research should be concrete and very specific—the College Board’s “At a Glance” pages or the “About” section of the college website won’t have the information you need. Instead, look deeply into the college website to find information that isn’t so obvious.

The information you come up with should only be applicable to one college—if you could replace the name of one school with another and have the essay still make sense, you’re not being specific enough.

Visit the campus

Most students visit colleges they’re considering before they apply, and those visits can be a great source of information. Not only will you learn information on the tour, but you’ll also connect with a current student—the tour guide. Current students can answer questions about campus life, and mentioning your interactions with students in your essay can help strengthen it.

On your tour, keep an eye out for any information, big or small, about what makes the school unique. Ask your tour guide about what on-campus social events they enjoy or what unusual traditions they’ve taken part in.

If you’re an international student or otherwise unable to travel to the campus, check if there are other opportunities to find out more about the campus, such as virtual tours.

Look for courses and professors that interest you

If you have a major in mind, there will almost certainly be a list of requirements for that major somewhere on the website. Many schools also make their course catalog available on their website, which can be an excellent resource for prospective students.

You should also check the names of professors teaching in the department. Professors’ email addresses will usually be listed on these pages, and you can email them with any specific questions about the program that the admissions office can’t answer.

This process can work even if you aren’t sure what you’d like to major in. Look for classes in any fields that pique your interest. Find programs you might be interested in—such as study abroad or internship programs—and dig for detailed information about them.

To answer the “Why Duke?” supplemental essay question, Ariana looks at Duke’s registrar website, which offers a version of the course catalog online, and searches for courses in linguistics. There are plenty of courses that seem perfect for Ariana: “Spanish in the US,” “Neuroscience and Human Language,” and “Bilingualism” are all great fits with her interests.

Researching other activities

In addition to finding information on the academics of your chosen school, you should also research other aspects of the college. Non-academic motivations probably won’t make up the bulk of your essay, but they can be a great addition.

Student organizations are good to mention, and it’s great to connect with students who participate in organizations you’re interested in prior to writing your essay.

If you’re a student athlete, you will likely meet with the coach for your sport before you apply. Feel free to mention that—and what you discussed with them—in your essay.

You can also mention other unique traditions or quirks of the school that appeal to you. For example, Muhlenberg College prides itself on painting all of the doors on campus red as a sign of welcome; mentioning that in your essay could show that you’re invested in the friendly, communal culture of that school.

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Once you’ve completed your research, you’re ready to start the writing process. All the general rules of essay writing still apply—you’ll want, for example, to organize your thoughts with an outline before getting started—but keep in mind that many schools want this essay to be short compared to the personal essay.

In your early notes, be sure to include all the possible reasons the school appeals to you. Write down any information you gathered from your research, campus visit, or conversations with faculty or current students, along with anything else that strikes you as relevant. For example, here’s what Ariana’s list of her reasons for applying to Duke might look like.

  • Combining linguistics and medicine/healthcare
  • Interesting courses: “Neuroscience and Human Language”; “Language, Music, and Dementia”; “Spanish in the US”
  • Campus atmosphere: I overheard students discussing their academic interests throughout the day, even at the dining hall. The student body seems passionate and focused on academics.
  • Conversation with a student during the tour: Discussed my interest in Spanish/bilingualism with a student who happened to be majoring in Spanish.
  • Clubs/activities: Latin American Students Organization and Mi Gente
  • VLearn Program: Duke offers students $70 per semester for lunch with a faculty member

Once your list of campus positives is finished, you can move on to writing an outline in which you organize your thoughts. In the outline, be sure to connect your research to yourself. You can do that by detailing a relevant experience, explaining an academic interest, or connecting the research to your personal life.

I have always been interested in language and how it intersects with neuroscience and medicine. Duke’s “Language, Music, and Dementia” class seems tailor-made for me: it’s the exact type of course I’d like to take and would prepare me for a future career in research or medicine, my two academic passions.

Once you’ve outlined your essay, you can write a draft. The word count for these essays is usually lower. Admissions officers don’t spend much time on each application, so be sure not to exceed the word count.

It’s okay for your answer to be short; successful answers to this question at Tufts, for example, range from just 100 words to 250 words .

For a strong essay, avoid being too general or too emotional, and try not to repeat the same points you’ve already made in other parts of your application.

Speaking in generalities

The most common cause of a bad “ Why this college?” essay is the use of generalities. You may have initially been interested in a school because of its size, ranking, reputation, or location, or the availability of your desired majors, but those aren’t specific enough reasons to include in your essay.

Overusing emotive language

It’s great if you “felt at home” on your college visit, but what does that really mean? You can call a college your “dream school,” but that doesn’t really explain what about it appeals to you.

While it’s fine to discuss the emotional reasons you like a specific college, your essay must include specific, concrete reasons why you want to attend.

Rewriting your personal essay or resume

Admissions officers already have your personal essay and resume right in front of them; you don’t need to reiterate what’s in those, especially if it isn’t relevant to the reasons you’ve given.

Rewriting your accomplishments over and over throughout the application can be annoyingly redundant or, worse, come off as boastful.

However, rewriting your personal essay to make it more readable is highly recommended. You can do this quickly with a paraphrasing tool .

If you want to know more about academic writing , effective communication , or parts of speech , make sure to check out some of our other articles with explanations and examples.

Academic writing

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  • Paraphrasing

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Colleges set a “Why this college?” essay because they want to see that you’ve done your research. You must prove that you know what makes the school unique and can connect that to your own personal goals and academic interests.

Campus visits are always helpful, but if you can’t make it in person, the college website will have plenty of information for you to explore. You should look through the course catalog and even reach out to current faculty with any questions about the school.

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Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

  • Do you know something about the school's mission, history, or values?
  • Have you thought about the school's specific approach to learning?
  • Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

  • Where do your interests lie? Do they correspond to this school's strengths?
  • Is there something about you that meshes well with some aspect of the school?
  • How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

  • What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
  • What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
  • Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

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At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

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The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

  • "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
  • "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

body_professor_office

Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

  • Why [this college]?
  • Why are you interested in [this college]?
  • Why is [this college] a good choice for you?
  • What do you like best about [this college]?
  • Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

  • Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
  • Tufts University : " I am applying to Tufts because… "
  • Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
  • University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
  • Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

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In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

  • Why are you a good match or fit for us?
  • What are your interests, and how will you pursue them at [this college]?
  • What do you want to study, and how will that correspond to our program?
  • What or how will you contribute?
  • Why you at [this college]?
  • Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

  • Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
  • Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

feature_essaywriting

In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

  • Your tour guide's name
  • One to two funny, surprising, or enthusiastic things your guide said about the school
  • Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

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If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

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The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

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Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

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Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

  • How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
  • The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
  • How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
  • A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
  • How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
  • A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
  • An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
  • Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
  • The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
  • An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
  • A class that sounds fascinating , especially if it's in a field you want to major in.
  • A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
  • A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

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If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

  • Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
  • Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
  • Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
  • Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
  • Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
  • Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
  • Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
  • What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
  • Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

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One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

  • If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
  • Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
  • Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

  • Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
  • Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
  • Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
  • Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
  • If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
  • Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

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Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

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When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

  • Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
  • To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
  • Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
  • If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
  • Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

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Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

  • Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
  • "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
  • Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
  • Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
  • Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

  • Proof that you understand what makes this college different and special
  • Evidence that you'll be a good fit at this school
  • Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

  • Visiting campuses in person or virtually to interact with current students and faculty
  • Posing questions to your college interviewer or to representatives at college fairs
  • Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
  • Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Want to improve your SAT score by 160 points or your ACT score by 4 points?   We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download them for free now:

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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Home / Essay Samples / Life / Why is College Important / Why College Education Is Important

Why College Education Is Important

  • Category: Education , Life
  • Topic: College Education , Graduation , Why is College Important

Pages: 2 (1130 words)

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  • Boyd-Franklin, N., & Franklin, A. J. (2000). Boys into men: Raising our African American teenage sons. Penguin Putnam Publishing Group, 405 Murray Hill Parkway, East Rutherford, NJ 07073.Retrieved from https://eric.ed.gov/?id=ED443918
  • DeVaney, S. A., & Chen, Z. (2003). Job satisfaction of recent graduates in financial services. Retrieved on, 12(12), 2006. Retrieved from: https://www.bls.gov/opub/mlr/cwc/job-satisfaction-of-recent-graduates-in-financial-services.pdf
  • Hill, K., Hoffman, D., & Rex, T. R. (2005). The value of higher education: Individual and societal benefits. Arizona State University, Tempe, AZ, USA. Retrieved from http://precisionmi.com/precisionmi/Materials/PMILearningMat/ValueFullReport_final_october2005.pdf
  • Hudson, A. (n.d.). College education is important. Retrieved from www.financeplaza.org: http://www.financeplaza.org/10-reasons-a-college-education-is-so-important/
  • Kyllonen, P. C. (2012). The Importance of Higher Education and the Role of Noncognitive Attributes in College Success La importancia de la educación superior y el rol de los atributos no cognitivos en el éxito en dichas instituciones. Pensamiento Educativo, 49(2), 84-100.Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.418.3947&rep=rep1&type=pdf
  • Malik, S., & Courtney, K. (2011). Higher education and women’s empowerment in Pakistan. Gender and Education, 23(1), 29-45.Retrieved from https://www.tandfonline.com/doi/abs/10.1080/0954025100367407
  • Price, M. (n.d). Reasons why you should not go to college and things to do instread. Retrieved from www.huffingtonpost.com: https://www.huffingtonpost.com/michaelprice/7-reasons-why-shouldn_1_b_5501111.html
  • Sandy, B., & Kathleen, P. (2005). The benefits of higher education for individuals and society. Education pays 2013, trends in higher education series, 7.Retrieved from https://trends.collegeboard.org/sites/default/files/education-pays-2013-full-report.pdf
  • Rose, R. (2013, 11 ). The value of college degree. Retrieved from cew.georgetown.edu: https://cew.gorgetown.edu/wp-content/uploads/2013/11/TVOACD.SR_.pdf
  • Wang, W. (2011, 08 17). How important is a college education? Retrieved from www.pwesicialtrends.ord: http://www.pewsocialtrends.org/2011/08/17/ii-how-important-is-a-college-education/
  • https://www.tandfonline.com/doi/full/10.1080/01425690701737457?src=recsys

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