why us essay formula

College essay resources

The simple “why us” essay strategy that works, school supplements.

Brad Schiller

Colleges can’t go on dates. They can’t notice you in the cafeteria, think you’re cute, and invite you to lunch. So instead, they invented one of the scariest application essays out there: Why Us? 

‍ Applicants tend to do poorly on Why Us essays — filling them with platitudes; showing only a cursory level of research (ex: praising US News rankings); and mentioning things that would apply at any school (ex: “great professors”). 

You’ll do better if you think of this as a get-to-know-you date. Dates go well when you ask questions of the other (researching the school) and show that their interests match yours (being specific about what you’d do once on campus). 

Here’s our winning formula: [your college-related interests] + [research on how the school matches those interests] = a great Why Us essay.

This method shows the school the two things they’re most interested in: that you’ll (1) be a good fit at the school, and (2) likely attend if admitted .

Why Do Some Colleges Ask "Why Us?"

Colleges that require Why Us essays often care about yield — how many of the students they admit actually enroll. This matters in the all-important college rankings. To ensure a high yield, colleges will track a number of metrics such as email open rates, event attendance, and website cookies.

However, writing a great Why Us essay is the best way to show a college you’re serious about them. (Remember, you can use the Why Us essay module in our dashboard to guide you through writing this essay for each college. Simply create a free Prompt account to get started!) 

Update your Why Us essay for Different Schools

You shouldn't write the exact same thing for each school, but you can often write something similar. 

First, you don’t need to articulate your college-related interests more than once. It’s an intense process, as you’ll see below, but once it’s done, it’s done.

Second, we’ll show you how to research the schools and match your interests to them. Sadly, no, you can’t skip this for any school. However, it gets easier as you do it a second or third time, and writing up how you match with the school may not change that drastically.

Why Us vs Why Major Essays

If a college wants to know why you want to major in, say, engineering at that particular school , then the process we lay out in this article will work perfectly. These schools are interested in the “Why Us” things: whether you’ll be a good fit and likely enroll. One example is Cornell .

On the other hand, the process is different if the prompt is only asking about your interest in a particular major. These schools are looking for a track record of interest and success in that field. Examples include MIT and many public universities. 

Some schools have both Why Us and Why Major essays. In that case, be sure to have separate content for each. Your Why Major essay can tell your “Intellectual Origin” story — we show you how below — while your Why Us essay should focus more on academic fit. 

5 Tips for Articulating your College Related Interests 

First impressions matter, and the thing most colleges care about are your academic interests. What does this prospect hope to learn by attending college? That’s why every Why Us essay needs an exciting academic answer. 

(By the way, this key aspect of Why Us aligns with Intellectual Curiosity, one of the 5 traits colleges look for in applicants .)

Sure. But maybe academics aren’t your forte. Or maybe they are your forte, but you’re not really sure what you want to major in yet. 

We can assure you that you should always be yourself . When you try to write about what you think colleges want to hear, rather than your actual interests, you come off as inauthentic and bland. If you are interested in going to college, ou do have compelling academic interests. The next 5 exercises will prove it to you!

1. Begin by brainstorming your academic interests

It is important to convey a strong sense of who you are. For Why Us, that means knowing what interests you want to develop in college. This is easier than you might think. 

The first step is to think of something academic or career-related that interests you deeply. It could be:

• A field of study,
• Things you enjoy that you might want to continue in your potential career (such as helping others or teaching), or
• Types of jobs that interest you. 

Now, try to delve deeper into that interest by thinking about:

• What most interests you about it?
• What first got you interested in it?
• How does this interest relate to your ambitions (if any)?
• Are there classes related to this interest that you’d like to take at college? 
• What big questions do you have about this interest? 
• What are you most curious about within it? 

Note that you can organize your thoughts here free in the Dashboard at our guided Why Us brainstorming module .

Let's look at an example. If you’re attracted to the idea of working on Wall Street, you might be interested in economics; you might have started trading stocks for fun as a high school sophomore and got hooked; you might be curious about the behavioral science behind bubbles and busts. 

Or perhaps you’re interested in math; maybe one of the things you like about math is showing peers that it’s more intriguing and approachable than they think; maybe you can’t wait to explore statistics to better explore math’s real-world applications; maybe you like the idea of teaching math as a public school teacher.

Maybe volunteer work is important to you. You see yourself working in the nonprofit sector one day. You might think about what classes will provide insight into that work — sociology for insight into today’s social problems; or American history, to understand what trends lead to the issues you’ve encountered as a volunteer, or even a management class related to running an organization that strengthens communities. 

You can do this exercise a few different times until you feel you’ve come up with 1-2 academic interests that represent “the real you.”

2. Reveal your intellectual origin story

Batman’s parents were murdered in a robbery. That’s why he’s committed to fighting crime. Wolverine had adamantium forcibly fused onto his bones. That’s why he’s so resistant to authority. 

A great backstory can add heft, depth, and believability to a character. It works for Hollywood, and it can work for Why Us, too.

As with a backstory, your intellectual origin story can show that your interest is no flash-in-the-pan but a deeper part of your identity that will likely help you find continued success in college and beyond. Simply put, your intellectual origin story consists of the experiences you've had that led to the interest(s) you identified above .

Note: some Why Us essays explicitly ask about how you developed your interest; some don’t. In either case, it’s important to think about it, as it’s great essay fodder. However, if the school asks about your intellectual origins story in another essay prompt, try not to have too much overlapping content. Not to worry, there are usually lots of interesting things you can say about a single interest over multiple essays without being redundant.

Brainstorming your intellectual origin story is easy. Here are some guiding questions: 

• What’s your intellectual origin story? 
• What first sparked your interest in your field of study? 
• How has your interest in it grown or evolved since then? 
• Was there a moment or experience that ignited your interest in the subject? 
• Was there something you learned that made you curious to learn more? 
• If it was a gradual process, how did your interest grow? ‍

3. Give your extracurricular interests their own brainstorming session, too

It is essential to take time to also brainstorm your extracurricular activities (ie: not just your academic interests). Schools also wonder what you’ll get up to on campus once you put down your textbooks. 

Start musing on:

• What kinds of volunteering, clubs, or organizations do you hope to continue participating in during college? Why do you want to continue?
• What kinds of volunteering, clubs, or organizations do you hope to try for the first time during college? What do you hope to gain from these experiences?

The key here is to show admissions readers how you’ll be engaged on campus. While, yes, it’s a good idea to prioritize activities related to your academic interests, you can also think more broadly. Schools love hearing about what’s important to you and your personal growth. 

• Are you looking for work or research opportunities in college? What kinds? 
• How do you want your college to support you?

A word of caution on study abroad : avoid it unless you have a very specific and unusual idea for where and what you want to study. It can come off as “I can't wait to go to this school so I can leave and go somewhere else!” You don’t want to answer their Why Us? with an Actually, Them .

If you’re interested in paid work opportunities in college, you could list some of your top choices for work options affiliated with the college. For example, internships at local businesses or start-ups, or lab experience with a professor. 

• How will this paid opportunity further your academic pursuits and interests?
• What other skills might your develop through these experiences?

Creative pursuits — if you have them, and (Be you!) it’s fine if you don’t — can be real assets in this essay, whether they complement your area of study or show your depth outside of it. To make them concrete and exciting to your admissions officers, think about:

• How will your skills evolve as you keep learning? 
• How will you pursue them at the college? (Ex: clubs, activities, classes, or something else.)

4. Sell your powerfully unique personality with your “defining words” ‍

Take a moment now to brainstorm your “defining words.” And not just because they provide the deep substance that will ultimately win your school over. These questions are also really fun. Note: Not everyone Why Us essay will lead to the use of defining words, and not all of your defining words will make it into every essay. This exercise is to help you understand your most unique traits.

• If you started a school, what would the motto be? 

You might begin your answer: My favorite book is John Steinbeck’s East of Eden , which meditates on a Hebrew word that would be my school’s motto: timshel , meaning “Thou mayest.”  

Or here’s another approach: I have a life-long relationship with the word “hustle.” From the basketball court to the classroom and my future job, life is a hustle. 

• What can you offer your school community? What kind of impact do you want to have on your campus?

Some examples here might include:

The Incrementalist: I’m always the facilitator and voice of reason in any situation. Even though I’m not a “class president” type, my experience as a peer facilitator will help me resolve disputes and encourage mental health among classmates.  

Or the Bold Strokes: I’m always looking for something to do, and if I can’t find it, I’ll start it myself. I founded two clubs at my high school, and I wouldn’t hesitate to start another in college if necessary. I’m good at bringing people together and getting things done. 

• What drew you to the schools you’re applying to? Do any of them stand out as having a mission or philosophy that uniquely aligns with your defining words? 
• Do their resources or opportunities align with your defining words?

Answers might look like The University: I value independence and collaboration, and for that reason, I don’t want to go to a school where the oldest student is in their early twenties. I’m applying to a few universities because I want the opportunity to interact and learn from graduate students . 

Or the Spiritual: My faith is important to me, so I’m applying to a few Jesuit schools. I’m inspired by the Jesuit belief in education and service working together to make the world a better place.

5. Describe what your time on campus will actually look like

For the Why Us essay, this translates into thinking about the two most fundamental aspects of being a college student: learning, and making friends. 

• Describe what you hope your college friends will be like. What are their backgrounds? 
• College is an opportunity to learn from everyone around you. What do you hope to learn from your college friends? 

Here’s an example: I’ve never traveled outside of the US, so I’m excited to meet international students and make friends with people from all over the world. 

Or: In my high school, it isn’t considered cool to love school or get obsessed with different academic subjects. I can’t wait to no longer be the only person who wants to talk about philosophy until three in the morning or watch obscure French movies.  

• How do you learn best? Is it from lectures? Group discussions? On your own? Do you love hands-on learning opportunities? What about you makes you like to learn this way?

What’s nice about your answers here is that they can help spotlight you as a thinker — showcasing your serious side and your potential for college success. 

For example, an introvert might begin: I’m pretty quiet in class, but I love taking notes. My favorite way to learn is when the teacher gives a lecture on an interesting subject, and I translate all that material to my reliable notebook.  

Or, an extrovert’s answer might start: My favorite way to learn is by breaking into groups to solve a problem together. I love collaborating with other people to find a solution; it’s much easier than doing it on your own. 

Thus conclude all our questions about you. While it’s a lot of self-reflection, we’ve put our students through this process thousands of times, and we know it pays off.  

3 tips for showing how your interests match what the school has to offer.

It takes two to tango. Show the school how great you’ll look together. 

1. Read the prompt closely for how the school sees itself

The biggest tip we have for any essay is to answer all parts of the prompt . 

Essays tend to have their own particularities, and schools will definitely dock points for missing them.

Your first task is to decide whether there’s anything in particular you should focus on as you write. For instance, some schools emphasize their smallness or sense of community; some provide no guidance at all. Either way, you need to read the prompt closely.

We suggest: 

• reading the prompt twice, even if it looks straightforward,
• underlining any words that seem extra important; and
• rewriting the prompt in your own words, with a summary of your answers. 

For example: Why are you applying to Occidental? What are your intellectual curiosities, and why do you think Occidental is the right place for you to pursue them?

You might write down:

This prompt is asking how my intellectual curiosities align with what Occidental has to offer. I’m going to focus on Psychology, talk about 2 big curiosities I have around it (childhood development and information acquisition), and connect it with Occidental’s research opportunities and class offerings in the psych department.

Once you’ve put in that kind of thought, there’s no way your answer can miss. Unfortunately, as professional writing coaches , we’ve seen smart applicants often miss critical pieces of essays we’ve reviewed. Don’t let it happen to you. 

2. Get specific on what you’d do on campus

If you look at college websites, you will score lots of points. To be clear, we do mean that you’ll need to spend a few hours on research. Trust us, this will make a nice contrast to most applicants, who seem to do a few minutes of research (if any).

Schools spend so much on their websites; it is their biggest marketing tool. Spending time researching the school's mission and culture, your academic department, professional development and research opportunities, and the organizations and clubs will help you determine exactly what gets you excited about attending that institution.

Here are some general search tips:

• Google the department you’re most interested in. 
• They’ll have a separate page just for that department. How convenient!
• Take a look at their class offerings, research opportunities, fellowships, and whatever else they’ve deemed worthy of mention. Anything catch your eye? Scribble it down. You’ll be able to use that.
• Tip on researching classes: The general curriculum is usually less exciting and tends to be similar across schools. Look at the more advanced, esoteric classes intended for junior/senior students. Take a look at course syllabi. 
• Department sites often have articles about students and faculty who’ve done newsworthy things . Read these over. 
• When your heart rate starts going up and your head gets dizzy, it’s not love — it’s envy. You want to be that student; you want to study with that prof. Make a note. When you share these feelings with your school, your chances of making those wishes come true are going to skyrocket. 
• End with a general search for the school’s organizations and clubs that relate to your interests.
• If you feel your heart soar as you read about their a capella program or glance over issues of the literary magazine, make a note of it. It’s likely to be gold for your essay.

This level of specificity will make your admissions reader feel really special. Imagine how (if it were a college) Hogwarts would feel reading:

As someone who’s been restored to their true form using a Mandrake antidote, following a transfiguring curse, I’m excited to take Professor Sprout’s Advanced Mandrake Seminar, once I’ve met the prerequisites, and to apply to help Professor Longbottom in his research on the restorative properties of lesser-known Mandrake varietals. 

3. Two is better than one: go deep on a second academic interest

So that was “research.” Hope you enjoyed it because we recommend doing it once more with another academic interest. 

Exceptions to the rule:

• First, you certainly can write an excellent Why Us essay with just one meaningful academic interest. Don’t force a second if you find you can’t make it work naturally.
• In addition, many Why Us essays are short. If the prompt asks for 150 words or less, stick to just one. 

Turning your Brainstormed Content into an Essay

Congratulations! You’ve done a ton of brainstorming. That was the hard part. Compared to that, actually writing up this excellent content will be easy.

That’s because Why Us is an essay that needs a super direct approach . There’s no reason to go with a flowing, flowery style here. 

However, a lot depends on word count . Give things a little more depth if your essay is limited to 600 words or so. Keep it to the point if you’ve only got around 150 . Let’s take a look. 

All essays:

• Follow the formula. Present your 1-5 most important interests + how the school matches those interests. 
• Start with academic interests. Extracurriculars should go further down. If you have any social reasons, they go last. 
• If the school is your top choice (or a top choice), say so. Remember that one of the reasons schools ask Why Us is because they want assurance that you’ll accept if admitted . However, don’t say it if it’s not true. 

Short essays (250 words or less) : 

• For short essays, there’s no need for an introduction or conclusion. If you must, you can include a brief intro. But a conclusion will eat up too much room. Forego it. 
• You might organize this essay with 1 paragraph on your academic interests, and 1 on your extracurricular and/or social interests. 

[Important interest] I’m interested in mastering navigation and sailing. While I’ve taught myself as much as I can within the shallow waters near my island, these arts are disfavored in my culture. Thus, I haven’t had the chance to gain advanced skills. 

[How school matches interests] I’m particularly eager to take Professor Maui’s star navigation class. I know he teaches using hands to determine latitude by measuring the angles between stars and horizon. I’m also eager to gain practical experience by seeking to restore the heart of Te Fiti as part of the Heart of Te Fiti Restoration Club.

Long essays (500+ words) : 

• For longer essays, you may want to add in your Intellectual Origin Story. Show why your interests matter to you, and how you developed them over time.
• Even though you have more space in these essays, still keep your introduction and conclusion short. Spend all the time you can showing what a great fit you’ll be with the school. 
• You might organize this essay with 1 topic sentence for each of your major interests.

[Important interest] I’m interested in mastering navigation and sailing. 

[Intellectual Origin Story] My whole life, I’ve felt drawn to the water. The Ocean itself once became an anthropomorphized being in order to hand me a magical stone. Lately, as I’ve assumed ruling duties, I’ve become more and more convinced that recent problems — including agricultural blight and a decrease in fishing-ground productivity — can only be solved by exploring further afield. 

[How school matches interests] While I’ve taught myself as much as I can within the shallow waters near my island, these arts are disfavored in my culture. Thus, I haven’t had the chance to gain advanced skills. I’m particularly eager to take Professor Maui’s star navigation class. I know he teaches using hands to determine latitude by measuring the angles between stars and horizon. I’m also eager to gain practical experience by seeking to restore the heart of Te Fiti as part of the Heart of Te Fiti Restoration Club.

Medium-length essays — Try something in between those two approaches!

Finally, make sure you get feedback on your drafts. Give your reviewer a little tutorial on what colleges are really looking for (you can send them the link to this post), or else hand it off to a professional who knows what the essay needs to do . Bottom line: make sure someone you trust gives feedback before you hit submit.

Overwhelmed? Need support? Work with us!

For some students (and parents) the brainstorming, outlining, and writing process can be stressful. We are here to help! We've helped thousands of students get into their first choice institutions. Our coaching packages include video coaching calls where students and coaches brainstorm compelling experiences for each essay and create outlines that students can use to write their first draft. We also provide detailed and written feedback on each draft for every essay in a student's package. Contact us to learn more about which package would be the best fit for you!

Related Posts

• 6 Tips for Writing Great College Essay Supplements
• Mastering the Short Essay
• How to Write College Supplemental Essays

The above articles and a step-by-step guide to the college essay writing process can be found in our Help Center.

Related articles.

How to Write Your Waitlist Essay

Cassandra Cloutier

Your Waitlist Essay (aka, Letter of Continued Interest) serve two primary purposes: (1) share new (or additional) information that will make you a more compelling candidate and (2) confirm your level of interest in the school.

How to Write Every Ross School of Business Essay for the University of Michigan

This guide will help you develop compelling topics for both Ross School of Business essay prompts.

Impactful Résumé Descriptions

Once you have a draft of your résumé, your next step is to write brief descriptions for each activity or relevant experience.

• Become a Writing Coach
• Writing Center
• Terms of Service and Privacy Policy
• Sign Up for an Essay Coaching Package
• College Essay Feedback for High Schools
• Prompt for IECs

Choose Your Test

Sat / act prep online guides and tips, how to write a perfect "why this college" essay.

College Essays

Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

• Do you know something about the school's mission, history, or values?
• Have you thought about the school's specific approach to learning?
• Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

• Where do your interests lie? Do they correspond to this school's strengths?
• Is there something about you that meshes well with some aspect of the school?
• How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

• What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
• What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
• Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

• "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
• "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

• Why [this college]?
• Why are you interested in [this college]?
• Why is [this college] a good choice for you?
• What do you like best about [this college]?
• Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

• Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
• Tufts University : " I am applying to Tufts because… "
• Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
• University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
• Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

• Why are you a good match or fit for us?
• What are your interests, and how will you pursue them at [this college]?
• What do you want to study, and how will that correspond to our program?
• What or how will you contribute?
• Why you at [this college]?
• Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

• Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
• Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

• Your tour guide's name
• One to two funny, surprising, or enthusiastic things your guide said about the school
• Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

• How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
• The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
• How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
• A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
• How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
• A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
• An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
• Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
• The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
• An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
• A class that sounds fascinating , especially if it's in a field you want to major in.
• A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
• A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

• Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
• Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
• Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
• Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
• Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
• Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
• Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
• What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
• Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

• If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
• Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
• Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

• Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
• Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
• Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
• Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
• If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
• Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

• Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
• To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
• Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
• If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
• Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

• Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
• "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
• Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
• Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
• Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

• Proof that you understand what makes this college different and special
• Evidence that you'll be a good fit at this school
• Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

• Visiting campuses in person or virtually to interact with current students and faculty
• Posing questions to your college interviewer or to representatives at college fairs
• Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
• Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

• For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

How to Write the "Why us?" College Essay

Many colleges, such as Tufts University, Bowdoin College, and Cornell University, assign the “Why us” or “Why this college” prompt as a supplemental essay. The purpose of this essay is for you to demonstrate, through concrete details and examples, why you are a great match for the school. It is also an excellent opportunity to demonstrate interest.

Colleges look for 3 main things in your “Why us” essay:

1. You understand the school and the opportunities it offers.

2. You have a plan of how you will make the most of these opportunities.

3. You can identify spaces where you can contribute to the school and its community.

Colleges rely a lot on this type of essay to determine how likely a student is to attend their school, which is a critical factor in their decision-making process as it affects their yield rate and other related statistics (acceptance rate, ranking, etc.). It is therefore important that you pay special attention to the way you craft your “Why us” essay. Read on for some Do’s and Don’t’s to help you get started.

Let’s start with some common mistakes and things to avoid.

#1 . Treat this as a “Why them” essay.

A lot of students make the mistake of only talking about the school and its cool opportunities. Great, that addresses number 1 on the list of what colleges look for in the “Why us” essay. However, it only addresses number 1, and not much else. The school knows it’s awesome. You don’t have to tell them how beautiful their buildings are, or how cool this one tradition is. They know.

Here are some common, stereotypical “Why them” statements:

1. Everyone tells me that attending your school will improve my job prospects.

2. Your faculty is world-class, and your facilities are state of the art.

3. I admire the prestige of your amazing institutions and professors.

4. Everyone knows your school and as a result I started looking at your YouTube videos and fell in love.

The reason why these statements are lacking is because they show no insight into 1) what the school is about (their values), 2) what the school offers (their resources), 3) how they would benefit you (connection to your values and interests) or 4) how you would benefit them (your contributions).

It is better to think of this essay as “Why us,” with us = college + you. Why are you perfect for each other? We provide concrete action items for how to avoid a “Why them” essay and craft a strong “Why us” essay below.

#2 . Write about school ranking, location, size, reputation, and weather.

Truth is, everyone notices those surface-level things right off the bat. Everyone knows Harvard is an Ivy League school with a reputation for academic excellence. Everyone knows Silicon Valley is in Stanford’s backyard. Chances are many other students are writing about these things, too, and you don’t want to blend in. Also, by dwelling on these things, you risk coming across as lazy for not doing deeper research.

#3 . Copy and paste from the school website or brochures.

It is critical to do careful school research, including reading the website and brochures carefully. However, don’t just simply copy and paste straight from their website. There is a chance that the person reading your essay is in fact the person who wrote the material on the website, and you don’t want this to happen. Instead, think about how you can rephrase key information in your own word, or better yet, elaborate on what these things mean to you.

#4 . Get niche information or proper names wrong.

Proofread, again and again. It already looks bad if there are typos or grammatical errors, but it would look much worse if a mascot name is misspelled, or if a niche information (such as a major) is inaccurate. If you are writing about how you are excited to work with a particular professor, triple-check that you got their name down correctly. Getting unique things wrong is the quickest way to reveal insufficient research.

Now that you know what to avoid, let’s get on with some concrete steps to write a “Why us” college essay that stands out.

#1 . Research extensively and carefully

Diligent research should be a given for any college essay, but especially so for the “Why us” college essay, as you must be able to provide specific examples for how you and the school would be a great fit for each other. While doing your research, here are a few topics you can dive into:

1. School culture (school values and vision, what the study body is like, spaces for specific identities, etc.)

2. Academic opportunities (majors, classes, professors, research opportunities & facilities, study abroad opportunities, initiatives, etc.)

3. Co-curricular activities and student organizations (student clubs, pre-professional organizations, internships and externships, fellowships, etc.)

4. Residential life (housing options, networking opportunities, food and dining, etc.)

Here are some ways you can learn more about a college:

1. Study their websites.

2. Talk to a current student or alumni. You usually can write to the college’s admission email address to ask to be connected with a student.

3. Talk to an admission officer, local rep, and/or professor.

4. Read expert reviews. Some resources you can check out are:

1. Princeton Reviews 2. Fiske Guide to Colleges 3. Colleges That Change Lives 5. Read student reviews

Unigo.com has great question prompts and a host of answers that can help you understand students’ perspectives if you don’t have the chance to talk to an actual current student or alum.

Reddit often has a subreddit that is specific to the school. You can get a lot of unfiltered thoughts about a school there.

6. Do an in-person or virtual tour 7. Attend college fairs. 8. To know about specific classes, read syllabi.

#2 . Fill out this chart (courtesy of The College Guy)

As explained above, an excellent “Why us” essay should be as much about how the college would be a good fit for you as how you would be a good fit for the school. This chart will help you organize your information and match the opportunities available at each institution with your interests, goals, and contributions.

The link itself contains columns that include a list of what you want, socially, academically and personally along with what the institution offers. This helps you correlate what you want with what the college offers, so you can connect the two in an essay. This kind of deep connection can sometimes be the make or break of acceptances at selective institutions. It will serve you well to pay attention here.

#3 . Use this opportunity to highlight your significant qualities and interests

Think of this essay as another place for you to really reiterate your significant qualities and interests, but in the context of a particular school environment. Does the college have a strong Education program with a lot of opportunities for research, student teaching, and hands-on experience? Awesome. However, this information is only relevant if you are passionate about education and want to engage in that field.

To really illustrate how you and the college would be a good match, first note down 2-3 things that you absolutely want colleges to know about you. This could be your academic interests, your personal characteristics, your niche hobbies, among other things.

Then, using your information in the chart and your 2-3 crucial things above, practice writing “Why us” statement using this formula: School feature + Connection to You = Why Us.

Example 1: The school’s emphasis on global engagement and diverse offerings of study abroad programs (School Feature) provide a platform for me to nurture my intercultural competence, which is vital to my identity as someone who has lived in four different countries (Connection to You).

Example 2: Project-based courses such as “Design Thinking & Communication” (School Feature) will help me grow as a designer (Connection to You) in developing, testing, and prototyping creative solutions while giving me the opportunity to make meaningful social contributions (Connection to You) by working with a local client to address a in the community.

#4 . Be specific

As much as the word count affords you, be specific. Provide concrete examples. Don’t just talk about general area such as “the Economics major” or “the various student clubs on campus.” Tell them what exactly about the Economics major interests you. Is it a particular class? A professor? How about research opportunities? Similar things can be asked about the “student clubs” feature.

Expand on your “Why us” statements above with more specificities. If you have mentioned your plan to pursue a particular major, follow up with a handful of classes that interest you and why, such as Example 2 above. If you are discussing the variety of student organizations, name 2-3 clubs you’d like to join that center around different interests. If you want to do research, name a center you want to be part of, or an opportunity you want to seize. In reviewing your writing, the key is to scan for capitalizations: you (almost) want to name drop!

If you only take one thing away from this blog, let it be that the “Why us” college essay should be about you and college together.

Recent Posts

What Matters in College Essays

How to Choose a Topic for the Personal Statement

Private Prep

Test Prep, Tutoring, College Admissions

How to Write the “Why Us” Essay

The dos and don'ts of this common supplemental prompt.

The “why us” or “why school” prompt is one of the most popular supplemental essay questions asked on college applications. Here are just a few examples of how this prompt has showed up on applications in the past:

Please describe why you are interested in attending Tulane University. (50-800 words)  

Please share with us why you consider Duke a good match for you.  Is there something in particular about Duke’s academic or other offerings that attract you? (200 words)

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you? (150 words)

Tell us why you decided to apply to the University of Wisconsin-Madison. In addition, please include why you are interested in studying the major(s) you have selected. If you selected undecided, please describe your areas of possible academic interest. (650 words) 

Which aspects of Tufts’ curriculum or undergraduate experience prompt your application? In short: “Why Tufts?” (200 words)

The “why us” essay is your opportunity to demonstrate that you are a great fit for a particular school, and the best “why us” essays are bolstered by specific school research! Here are some basic “dos” and “don’ts” to guide you as you embark on crafting your “why us” essays.

DON’T:

• Write about basic facts that you can find on the school’s landing page or brochure , like their student-teacher ratio or student body size. Because these facts are so widely available, they are bound to show up on thousands of other applications, which makes it more likely that your essay will fade into the background. Also, hinging your “why school” essay on something as obvious as student-teacher ratio may make it seem like you haven’t actually done that much thoughtful research on the school in question!
• Focus on “prestige” factors like reputation or ranking. Every year, admissions officers are flooded with applicants who seem to just be chasing admission to a prestigious university – any prestigious university. That kind of applicant is not nearly as impressive as an applicant who can demonstrate, through detailed research, why they are a good match for that school’s particular programs.
• Get caught up in vague or tangential details. Telling an admissions officer about the weather on the day of your visit or gushing that a college “just feels right” doesn’t make for a very convincing essay!
• Conduct detailed research – beyond the school’s landing page. This is your moment to live out your private investigator dreams! Spend serious time on the school’s online course catalog, looking for specific programs, activities, and opportunities that set this school apart. Do boots-on-the-ground research by taking a real or virtual tour, or even visit a class if you can swing it. And if you know a current student, get in touch with them to ask them about their experience!
• Write about your intellectual interests. It’s important to articulate who you are as a student and what your intellectual and academic goals are. You don’t have to know your future career, or even sometimes your major, but they’ll be looking for intellectual curiosity and vitality. Admissions officers have to know what makes you tick in order to understand why you’re a good fit!
• Demonstrate how a school’s values align with your own. Sometimes you’ll find a school’s values explicitly stated in documents like Northwestern WILL , which lays out Northwestern’s goals and vision moving forward. Other times, you can deduce a school’s values by following them on social media, reading class syllabi, or tooling around on their website.
• Read the prompt and follow it closely. While lots of essays fall under the “why school” bucket, they all have their particularities. For example, some universities ask you to address the specific “college” that interests you (like the College of Literature, Science, and the Arts at Michigan), while others may ask you to consider a specific aspect of their curriculum. Make sure you’re responding precisely to the prompt that’s given!

Need more help navigating your supplemental essays, your personal statement, or the college application process in general? Our admissions team is here to help.

Caroline Hertz

Have a language expert improve your writing

Check your paper for plagiarism in 10 minutes, generate your apa citations for free.

• Knowledge Base
• College essay
• How to Research and Write a “Why This College?” Essay

How to Research and Write a "Why This College?" Essay

Published on September 24, 2021 by Meredith Testa . Revised on June 1, 2023.

As part of the college application process , many colleges ask applicants to include a supplemental essay explaining why they are interested in their school specifically. There’s one absolute must for writing a great answer to this question: do your research .

Admissions officers are looking for applicants to prove that they are knowledgeable and interested in their school in particular. General answers like “I like the location” or “It’s the right size and offers my major” won’t earn you much praise. Admissions officers are far more impressed by students who can take very specific information—the names of certain classes, for example—and connect it to their personal academic interests.

The process of writing a “Why this college?” essay should look something like this:

• Thoroughly research the college
• Connect what you’ve learned through your research to yourself
• Outline and write the essay

Table of contents

How to research a college, plan and write the essay, mistakes to avoid in a “why this college” essay, other interesting articles, frequently asked questions about college application essays.

The first step in the process is by far the most important. Research should be concrete and very specific—the College Board’s “At a Glance” pages or the “About” section of the college website won’t have the information you need. Instead, look deeply into the college website to find information that isn’t so obvious.

The information you come up with should only be applicable to one college—if you could replace the name of one school with another and have the essay still make sense, you’re not being specific enough.

Visit the campus

Most students visit colleges they’re considering before they apply, and those visits can be a great source of information. Not only will you learn information on the tour, but you’ll also connect with a current student—the tour guide. Current students can answer questions about campus life, and mentioning your interactions with students in your essay can help strengthen it.

On your tour, keep an eye out for any information, big or small, about what makes the school unique. Ask your tour guide about what on-campus social events they enjoy or what unusual traditions they’ve taken part in.

If you’re an international student or otherwise unable to travel to the campus, check if there are other opportunities to find out more about the campus, such as virtual tours.

Look for courses and professors that interest you

If you have a major in mind, there will almost certainly be a list of requirements for that major somewhere on the website. Many schools also make their course catalog available on their website, which can be an excellent resource for prospective students.

You should also check the names of professors teaching in the department. Professors’ email addresses will usually be listed on these pages, and you can email them with any specific questions about the program that the admissions office can’t answer.

This process can work even if you aren’t sure what you’d like to major in. Look for classes in any fields that pique your interest. Find programs you might be interested in—such as study abroad or internship programs—and dig for detailed information about them.

To answer the “Why Duke?” supplemental essay question, Ariana looks at Duke’s registrar website, which offers a version of the course catalog online, and searches for courses in linguistics. There are plenty of courses that seem perfect for Ariana: “Spanish in the US,” “Neuroscience and Human Language,” and “Bilingualism” are all great fits with her interests.

Researching other activities

In addition to finding information on the academics of your chosen school, you should also research other aspects of the college. Non-academic motivations probably won’t make up the bulk of your essay, but they can be a great addition.

Student organizations are good to mention, and it’s great to connect with students who participate in organizations you’re interested in prior to writing your essay.

If you’re a student athlete, you will likely meet with the coach for your sport before you apply. Feel free to mention that—and what you discussed with them—in your essay.

You can also mention other unique traditions or quirks of the school that appeal to you. For example, Muhlenberg College prides itself on painting all of the doors on campus red as a sign of welcome; mentioning that in your essay could show that you’re invested in the friendly, communal culture of that school.

Prevent plagiarism. Run a free check.

Once you’ve completed your research, you’re ready to start the writing process. All the general rules of essay writing still apply—you’ll want, for example, to organize your thoughts with an outline before getting started—but keep in mind that many schools want this essay to be short compared to the personal essay.

In your early notes, be sure to include all the possible reasons the school appeals to you. Write down any information you gathered from your research, campus visit, or conversations with faculty or current students, along with anything else that strikes you as relevant. For example, here’s what Ariana’s list of her reasons for applying to Duke might look like.

• Combining linguistics and medicine/healthcare
• Interesting courses: “Neuroscience and Human Language”; “Language, Music, and Dementia”; “Spanish in the US”
• Campus atmosphere: I overheard students discussing their academic interests throughout the day, even at the dining hall. The student body seems passionate and focused on academics.
• Conversation with a student during the tour: Discussed my interest in Spanish/bilingualism with a student who happened to be majoring in Spanish.
• Clubs/activities: Latin American Students Organization and Mi Gente
• VLearn Program: Duke offers students $70 per semester for lunch with a faculty member

Once your list of campus positives is finished, you can move on to writing an outline in which you organize your thoughts. In the outline, be sure to connect your research to yourself. You can do that by detailing a relevant experience, explaining an academic interest, or connecting the research to your personal life.

I have always been interested in language and how it intersects with neuroscience and medicine. Duke’s “Language, Music, and Dementia” class seems tailor-made for me: it’s the exact type of course I’d like to take and would prepare me for a future career in research or medicine, my two academic passions.

Once you’ve outlined your essay, you can write a draft. The word count for these essays is usually lower. Admissions officers don’t spend much time on each application, so be sure not to exceed the word count.

It’s okay for your answer to be short; successful answers to this question at Tufts, for example, range from just 100 words to 250 words .

For a strong essay, avoid being too general or too emotional, and try not to repeat the same points you’ve already made in other parts of your application.

Speaking in generalities

The most common cause of a bad “ Why this college?” essay is the use of generalities. You may have initially been interested in a school because of its size, ranking, reputation, or location, or the availability of your desired majors, but those aren’t specific enough reasons to include in your essay.

Overusing emotive language

It’s great if you “felt at home” on your college visit, but what does that really mean? You can call a college your “dream school,” but that doesn’t really explain what about it appeals to you.

While it’s fine to discuss the emotional reasons you like a specific college, your essay must include specific, concrete reasons why you want to attend.

Rewriting your personal essay or resume

Admissions officers already have your personal essay and resume right in front of them; you don’t need to reiterate what’s in those, especially if it isn’t relevant to the reasons you’ve given.

Rewriting your accomplishments over and over throughout the application can be annoyingly redundant or, worse, come off as boastful.

However, rewriting your personal essay to make it more readable is highly recommended. You can do this quickly with a paraphrasing tool .

If you want to know more about academic writing , effective communication , or parts of speech , make sure to check out some of our other articles with explanations and examples.

Academic writing

• Writing process
• Transition words
• Passive voice
• Paraphrasing

 Communication

• How to end an email
• Ms, mrs, miss
• How to start an email
• I hope this email finds you well
• Hope you are doing well

 Parts of speech

• Personal pronouns
• Conjunctions

Colleges set a “Why this college?” essay because they want to see that you’ve done your research. You must prove that you know what makes the school unique and can connect that to your own personal goals and academic interests.

Campus visits are always helpful, but if you can’t make it in person, the college website will have plenty of information for you to explore. You should look through the course catalog and even reach out to current faculty with any questions about the school.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Testa, M. (2023, June 01). How to Research and Write a "Why This College?" Essay. Scribbr. Retrieved April 9, 2024, from https://www.scribbr.com/college-essay/why-this-college/

Is this article helpful?

Meredith Testa

Other students also liked, how to apply for college | timeline, templates & checklist, how to write a scholarship essay | template & example, what do colleges look for in an essay | examples & tips, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

The Ultimate Guide To Why This College Essay

The whole purpose of the “Why us?” or “Why this particular college” essay is to show through specific details and examples—why you’re a perfect match for a particular school. In some cases, the “Why us?” essay is an essential way to demonstrate an interest in a specific college.

The “Why this college?” essay and this prompt also happen to be one of the most popular supplemental essay questions asked of students on the college application. 

Check out few schools that have (or recently required) this prompt:

• Bowdoin College
• Brown University
• Colorado College
• Columbia University
• Cornell University
• Duke University
• New York University (NYU)
• Northwestern University
• Oberlin College
• Swarthmore College
• Tufts University
• University of Michigan
• University of Pennsylvania
• University of Southern California

And dozens of other colleges ask this question as well.

This guide will provide a step-by-step strategy and tons of “Why this college?” (sometimes called “Why us?”)  essay examples to help you stand out on your essay and even help you decide what kind of school you want to go to. 

We'll start by covering what NOT to do, what kinds of details you SHOULD include in your essay, and where to find the best resources for researching your “Why this college?” essay.

6 common mistakes every student make on the “Why this college” essay

Mistake No 1: Mentioning the school's size, location, status, weather, or ranking.

Shouldn’t you mention this? Because that's precisely what many other students are writing about, and you don’t want to be a commoner. Let’s take a hint from Emory University, whose “Why us?” prompt used to read:

Many students decide to apply to Emory University based on our size, location, reputation, and, yes, the weather. Besides these valid reasons as a possible college choice, why is Emory University a perfect match for you?

Or have a look at Georgia Tech’s old prompt:

Beyond rankings, location, and athletics, why are you interested in attending Georgia Tech? 

I am pretty sure their admissions readers are tired of reading about those things.

Mistake No 2: Just using emotional language to confirm fit.

You can tell your school that as you walked onto and you liked it is something many students say, and it doesn’t give the reader a clear idea of how you are a good match for the school. Also, neither makes the statement, “I can see myself supporting the Wildcats at MetLife Stadium on Sundays.”

Mistake No 3: Messing up with the name of mascot, stadium, team colors, or names of any famous people or places on campus

It should be avoided because it's the fastest way to show you're a loose researcher. In the example above, the Wildcats play neither at MetLife Stadium nor on Sundays. Also, saying that I can see myself in your school is a cliché of the "Why This College" essay. Avoid it too.

Mistake No 4: Repeating the brochures or website language. 

Sometimes it could be that the person is reading your essay and assessing your application inscribed the words you’re copying and pasting. I know it’s hilarious. 

“ Besides that, it shows that a student has researched us, and I appreciate that ,” says Brian Liechti of Warren Wilson College. “ On the other, as one of those people who wrote the words you’re copying, I’d rather see evidence of how what I wrote resonated with you—do we share the same values? What stood out or spoke to you in that brochure or on that web page? That's what I want to see. ”

Mistake No 5 Talking about traditions the school is well-known for.

You do not need to talk about the school's common traditions (like throwing toast on the field at Penn, for example, or painting the rock at Northwestern). Why? Because everyone already has. How do you know about the traditions? Just  google the name of the school and the word “traditions.” 

Mistake No 6: Thinking of this as only a "Why them" essay.

The school knows it’s fantastic. “You probably don’t need to tell us about the beautiful Nott Memorial,” says Nicole Buenzli of Union College. “ I pass the Nott every day, it's on every brochure we create, and we all know it has 16 sides! ”

Instead, think of this as a "Why we are best for each other" essay. 

Let’s say you're on a date, and the person sitting across asks, "So, why do you like me?" You don’t just say, "Because you're nice," or, “My close friend says a relationship with you will improve my job prospects.” When it comes to the “us” in “Why us?” think of it this way:

“Us” ≠ the college you’re applying to

“Us” = the school + you

To convince you and the school are destined to be together, make connections between the two of you.

A step-by-step guide: How to write a “Why this college essay.”

Step #1: Do your research. 

How? Like this:

How can you find the resources you need to understand about a specific school? 

“Search deep” on the school’s website . Go through the school’s online catalog/course schedule and look for not only majors and minors but also particular programs, activities, courses, and opportunities that set the school apart from all the others you’re applying to. 

Browse reviews from experts. Here are some great ones:

• The Fiske Guide to Colleges (Edward B. Fiske)
• Colleges That Change Lives (Loren Pope)
• The Best 376 Colleges (Princeton Review)

Check out student reviews. Students sometimes reveal things that experts don’t say or are not suppose to say. Both Niche and Unigo have genuine student reviews. Go through them. You can get a sense of the campus vibe and aren’t skewed by just 1-2 opinions. 

Take accurate and virtual tours. I know it’s difficult to see a campus without visiting it. And if you can, please do it. But if you can’t stay in person, check out:

www.campusreel.org

www.campustours.com

www.youniversitytv.com 

www.youtube.com

Important Tip: Take at least five online tours so you can compare schools. 

Reach the admissions office and talk to your local rep.

Most colleges have special representatives for particular regions of the country (and the world). You can speak to them. And they're beneficial! Why this is a good idea:

It’s an excellent way to find out about a school. Some people get paid to answer your questions. Don’t be afraid or be shy, and you can ask anything. They won’t be mad at you; they’ll be glad you asked.

Your conversation may help you write your essay. There is a chance you could learn something meaningful on the call, and you may be able to write in your essay, “When I conversed to so-and-so XYZ in the Admissions Office, he/she told me….” 

There is quite a chance at some schools, the person you speak to on the call may be the one who reads your application . And how great will it be when they’re reading your app, and they think, “Oh, I remember this student! They were so pleasant.”

Important Tip: Remember to ask some good questions before you call and try not to ask about anything you could Google in five minutes. 

Don't ask, for instance, if the school has a Chemistry major. Ask instead how easy it is for non-majors to take advanced dance classes or what sets their Business program apart from other schools (considering you've already Googled these things and can’t find the answers).

Never be afraid to make a connection and ask questions if you are in doubt. It’s a fabulous way to engage with the world, even if you’re doing something as specific as researching an essay about why you chose this college.

Connect with a current student.

Post on social media: “Anyone knows a current or former student at Purdue?” Ask a short set of questions that you’ve already prepared beforehand. Generally, these questions will help you write your “Why This College” essay and will be exciting, specific, and open-ended. 

Don’t ask general questions like, “So, what’s it like there?”  or “Did you like it?”. Ask open-ended questions that will be entertaining for them to answer, like: “What was the most exciting class you took and why? What surprised you the most about college? What do most people not know about the college.” 

The more entertaining your questions are, the more exciting the answers will be, and the more you’ll show why you are interested in this college.

The top-secret three-word trick to finding specific information for your “Why this college essay.”

Find a syllabus. 

Research, search the deepest depths of Google, or you can ask someone who attends the school and find a syllabus for a class you may take at that school. 

Why does this help? Let’s say you’re trying to explain why you’d take a particular class. What more excellent way than to study the language the professor uses in the part of the syllabus that says, “What I hope you will learn from this class”?

Take this course information, excerpted from a syllabus by (and quoted with permission from) Dr. Frank Anderson at the University of Michigan: 

This course provides a comprehensive introduction to reproductive health, both in the United States and from a global perspective. The course will introduce students to cross-cutting themes including 1) historical discourses on reproductive health; 2) the social ecology of reproductive risks (e.g., gender, race, sexuality); 3) the relevance of physical anatomy to reproductive risks; 4) life course perspectives; 5) human rights frameworks, and 6) application to health behavior and health education assessments and interventions. Additional (more specific) topics in reproductive health will be addressed, including maternal morbidity, contraceptive use, pregnancy, STI care, HIV, abortion care, and violence against women. Through a comparative look at reproductive health needs in diverse social settings, we will critically examine the logic and impact of current domestic and international standards for reproductive health policy and practice.

You can show off your research skills by mentioning in your essay you found a syllabus:

“When I read Professor [X]’s syllabus for her Class in [Y], I was intrigued by the possibility of exploring [Z], in particular….” 

Step 2: Organize your research using one of these.

What you’re looking for as you research: Specific reasons that connect the school and your interests and needs. Have a look at the simple formula: 

A (school-related detail) + B (how this connects back to you) = a great “Why us?” sentence.

Important Tip: Remember the “Why This College” essay is an opportunity to share a few more of your skills/interests/talents/passions. Ask yourself: are all these values/qualities somewhere else in my application? If not, where could I weave them into my “Why This College” essay?

Step #3: Decide your approach to the essay.

Important: There is no “best” approach, and students are accepted to excellent schools each year with each of these strategies.

Approach No 1: The primary, perfect “Why this college essay that includes several reasons.”

How it works: Research some opportunities at the school and connect each one back to you in an organized way.

Try to find 10-15 reasons. While you may not finally name all the reasons in your final version, research this many will give you plenty to choose from when you start your draft.

What do I mean by the “organized” way?

Here’s a framework for a basic, solid “Why This College” essay:

• A straightforward thesis that names the academic area(s) you want to pursue and maybe charts the path of the essay
• Main reason #1 and 3-4 specific details
• Main reason #2 and 3-4 specific details
• Main reason #3 and 3-4 specific details
• An ending that maybe discusses what you’ll give back

Let’s look at an example of an essential, perfect “Why This College” Essay that includes some reasons:

The Why Michigan “Why This College” Essay Example

Prompt: Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests? (500-word limit)

Mark Twain was a steamboat pilot. Agatha Christie was a nurse. Robert Frost was a light bulb filament changer. The best writers write beautifully and integrate their individual experiences and awareness outside the world of literature. By connecting the study of literature, media, and perhaps law, I suppose the University of Michigan will provide the education necessary to evolve as a journalist.

A journalist cannot touch the peak of his craft if his understanding of literature and critical thinking skills are weak, which is why I’m thrilled to explore what the Department of English has to offer. I look forward to Academic Argumentation and Professional Writing courses, as I believe these will provide me with a firm basis in journalistic writing techniques and improve my expertise to write analytically and develop well-supported arguments. Furthermore, the Professional Writing course will teach me how to write in a concise, straightforward style, a skill vital to a journalist.

At The College of Literature, Science, and the Arts, I will apply the skills learned in class with media studies in and beyond the classroom. The Honors Program provides an opportunity for independent research into the field of mass media, which will allow for intensive group studies and in-depth research opportunities, and the superb networking opportunity provides the chance to meet and engage with prominent figures in media-related studies, which will provide deeper insight and knowledge into the field. Outside the classroom, I can see myself writing scripts for the student-run television station WOLV-TV or composing headlines for The Michigan Daily.

And although journalism is the path I’m currently on, I want to remain open to other opportunities I may encounter at UM. The Pre-Law Advising Program is attractive because I want to explore the intricacies of law and policies that govern this world. I believe that the judicial role is closely related to the expository skills of a writer, and I look forward to exploring this new field of study that wasn’t offered in my high school education.

But all these are what UM has to offer me. As a member of the UM community, I realize that I’ll want to give back as well. The various volunteer programs offered by Volunteers Involved Every Week appeals to me, as does the possibility of volunteering at the Boys and Girls Club of Southern Michigan, as I have previous experience with elementary school teaching. And as an international student, I know the pains of learning English as a second language. I can contribute to the ESL teaching program either at UM or abroad, and I see this as an opportunity to impact not only at UM but also in Washtenaw County and beyond. (466 words)

Things that are great about the “Why Michigan” Essay

The short catch. Generally, many students spend way too long on their opening when a short one is wonderful. This essay’s hook is just 40 words long and works well. Does your “Why This College” essay even need a hook? Nope. If you use this first approach, get to the main argument as fast as you can.

The clear thesis gives a path for the essay. This will take you back to AP English class essays, where you’re required to make your argument specific at the start and then provide evidence to support it. That’s what you’re doing in a “Why This College” essay, and you argue that you and the school are a perfect match. 

Three main reasons and 3-4 bits of supporting evidence per paragraph. I suggest identifying three main reasons because a) it keeps your essay organized, b) it’s easy to adapt for different length “Why this College” essays, and c) it provides “buckets” for your research. (“Buckets” = the themed paragraphs you need to “fill” with research.)

The way he sprinkles “salt” into his essay. Remember above where the author notes that he “look[s] forward to exploring [law at Michigan, as it] wasn’t offered in [his] high school education”? I call this sprinkling “salt” into your “Why us?” essay. Why? Consider this analogy: salt makes one thirsty and, by mentioning opportunities you haven’t had access to, you let the reader know that you’re thirsty for something the school has to offer. And the reader may know of opportunities for quenching that thirst that you don’t—including the “salt” may inspire them to think of those ways. 

Approach No 2: The 3-5 Unique Reasons Strategy 

Find 3-5 opportunities that are appropriate to the school (i.e., available at no other school you’re applying to) and connect each one back to you.

This is a great approach, as concentrating on fewer reasons allows you the chance to share more about yourself and your interests (i.e., “why you”). But it can be more challenging to write because it can be troublesome to find specifics that genuinely set a school aside from other schools. It is possible to find these unique offerings. However, it’s always worth trying, especially for your top-choice schools.

Important Tip: Ask the admission department what sets their school apart from other schools.

APPROACH No 3: The “One Value Strategy”

Identify the essence that links you to the school and tell a story.

This approach is suitable for: 

• Schools that a) have smaller “Why this College” essays and b) seem to be asking for this type of response.
• Students who feel approach No one and  No two might combine too much and are willing to take a risk.

Why is this a risky approach?

You’re preceding listing 5-15 reasons that connect you to the school. This approach joins on a particular story, purpose, or insight. And if:

• your reader is skimming
• your story isn’t well-told 
• the central purpose isn’t clear
• The insight doesn’t make the reader feel something, and the essay may not work. 

3 Ways to make sure your “Why this college ” essay is doing its job

1. Look at your essay for capital letters. Because, chances are, capital letters mean you’ve included something specific that the school offers. 

2. Highlight your solid reasons for wanting to attend . I’ve done this in the “Why Johns Hopkins” essay above. Notice after doing this if you have just 1-3 items highlighted in bold. If so, you can probably trim in some places to make room for more reasons. This isn’t a hard and fast rule, but if you’re going for the first or second approach I’ve described, then 1-3 reasons per paragraph is a good rule of thumb, whereas if you’re going for the third approach, you can kind of do whatever: you might choose to go in-depth on one significant reason. But either way… 3. Ensure that you connect it back to yourself each time you mention something about the school. How do you know? Simply check each mention of the school and see if you’ve explained why this is important—not just in general but also to you.

You Might Also Like

Guidelines To Write Impressive High School Resume

Know some important guidelines will help you write an effective high school resume that will stand out in the crowd. Check out resume sample here

The Perfect College Essay Structure

The Fundamentals of writing an Essay which includes the process of brainstorming, drafting, and finalizing.

How to Pick the Correct College Majors For You

It’s quite a hard decision to make - choosing a college major. This guide will help you brainstorm, research and decide on the college major that is a perfect fit for you

Free Resources

What are your chances of acceptance?

Calculate for all schools, your chance of acceptance.

Your chancing factors

Extracurriculars.

12 Effective “Why This College?” Essay Examples

What’s covered.

• Essay 1: UPenn Nursing
• Essay 2: UPenn
• Essay 3: UW Madison
• Essay 4: Northwestern
• Essay 5: NYU
• Essay 6: NYU
• Essay 7: Boston University
• Essay 8: Boston University
• Essay 9: Tufts
• Essay 10: Tufts
• Essay 11: Georgia Tech
• Essay 12: Georgia Tech

Where to Get Your Essays Edited

The “ Why This College?” essay is one of the most common supplemental prompts. These school-specific essays help colleges understand if you’re a good fit for them, and if they’re a good fit for you.

In this post, we’ll share 12 “Why This College?” essay examples from real students and explain what they did well, and what could be improved. Read these examples to understand how to write a strong supplemental essay that improves your chances of acceptance.

Please note: Looking at examples of real essays students have submitted to colleges can be very beneficial to get inspiration for your essays. You should never copy or plagiarize from these examples when writing your own essays. Colleges can tell when an essay isn’t genuine and will not view students favorably if they plagiarized.

Essay Example #1: UPenn Nursing

Prompt: How will you explore your intellectual and academic interests at the University of Pennsylvania? Please answer this question given the specific undergraduate school to which you are applying (650 words).

Sister Simone Roach, a theorist of nursing ethics, said, “caring is the human mode of being.” I have long been inspired by Sister Roach’s Five C’s of Caring: commitment, conscience, competence, compassion, and confidence. Penn both embraces and fosters these values through a rigorous, interdisciplinary curriculum and unmatched access to service and volunteer opportunities.

COMMITMENT. Reading through the activities that Penn Quakers devote their time to (in addition to academics!) felt like drinking from a firehose in the best possible way. As a prospective nursing student with interests outside of my major, I value this level of flexibility. I plan to leverage Penn’s liberal arts curriculum to gain an in-depth understanding of the challenges LGBT people face, especially regarding healthcare access. Through courses like “Interactional Processes with LGBT Individuals” and volunteering at the Mazzoni Center for outreach, I hope to learn how to better support the Penn LGBT community as well as my family and friends, including my cousin, who came out as trans last year.

CONSCIENCE. As one of the first people in my family to attend a four-year university, I wanted a school that promoted a sense of moral responsibility among its students. At Penn, professors challenge their students to question and recreate their own set of morals by sparking thought- provoking, open-minded discussions. I can imagine myself advocating for universal healthcare in courses such as “Health Care Reform & Future of American Health System” and debating its merits with my peers. Studying in an environment where students confidently voice their opinions – conservative or liberal – will push me to question and strengthen my value system.

COMPETENCE. Two aspects that drew my attention to Penn’s BSN program were its high-quality research opportunities and hands-on nursing projects. Through its Office of Nursing Research, Penn connects students to faculty members who share similar research interests. As I volunteered at a nursing home in high school, I hope to work with Dr. Carthon to improve the quality of care for senior citizens. Seniors, especially minorities, face serious barriers to healthcare that I want to resolve. Additionally, Penn’s unique use of simulations to bridge the gap between classroom learning and real-world application impressed me. Using computerized manikins that mimic human responses, classes in Penn’s nursing program allow students to apply their emergency medical skills in a mass casualty simulation and monitor their actions afterward through a video system. Participating in this activity will help me identify my strengths and areas for improvement regarding crisis management and medical care in a controlled yet realistic setting. Research opportunities and simulations will develop my skills even before I interact with patients.

COMPASSION. I value giving back through community service, and I have a particular interest in Penn’s Community Champions and Nursing Students For Sexual & Reproductive Health (NSRH). As a four-year volunteer health educator, I hope to continue this work as a Community Champions member. I am excited to collaborate with medical students to teach fourth and fifth graders in the city about cardiology or lead a chair dance class for the elders at the LIFE Center. Furthermore, as a feminist who firmly believes in women’s abortion rights, I’d like to join NSRH in order to advocate for women’s health on campus. At Penn, I can work with like-minded people to make a meaningful difference.

CONFIDENCE. All of the Quakers that I have met possess one defining trait: confidence. Each student summarized their experiences at Penn as challenging but fulfilling. Although I expect my coursework to push me, from my conversations with current Quakers I know it will help me to be far more effective in my career.

The Five C’s of Caring are important heuristics for nursing, but they also provide insight into how I want to approach my time in college. I am eager to engage with these principles both as a nurse and as a Penn Quaker, and I can’t wait to start.

What the Essay Did Well

This essay has many positive aspects, but the most impressive one is the structure. Utilizing the Five C’s of Caring to discuss Penn’s offerings was a genius way of tying in this student’s passion for nursing while also making their essay exciting and easy to read. Beginning each paragraph with the respective adjective helped focus the paragraph and allowed the student to demonstrate how they exemplify each quality without explicitly stating it. The student wasn’t afraid to think outside the box and add creativity to their essay structure, which really paid off.

Another positive is how specific and specialized the Penn resources and opportunities the student mentions are. This essay did not fall into the trap of name-dropping professors or programs. In every paragraph, there was a connection to something the student wants to do at Penn to further themselves in the respective characteristic they were describing.

Not only did this student mention a resource at Penn—whether it was a professor, a class, or a club—in every paragraph, but they elaborated on what that resource was and how it would help them achieve their goal of becoming a nurse. The what and how is what sets this essay apart from other supplements that just name-drop resources for the sake of it. The amount of detail this essay went into about some of these resources makes it clear to the admissions officers reading the essay that this student has seriously looked into Penn and has a strong desire to come to campus and use these resources.

What Could Be Improved

One thing this essay could do to make it stronger is improve the first paragraph. The student does a good job of setting up Sister Roach and the Five C’s, but they don’t mention anything about their desire to study or pursue nursing. The first paragraph mentions both Sister Roach and Penn, but left out the student. This could be fixed by simply adding something along the lines of “I can’t wait to embody these values as a nursing student at Penn” to the paragraph.

Essay Example #2: UPenn

Prompt: Considering the specific undergraduate school you have selected, how will you explore your academic and intellectual interests at the University of Pennsylvania?  For students applying to the coordinated dual-degree and specialized programs, please answer these questions in regard to your single-degree school choice; your interest in the coordinated dual-degree or specialized program may be addressed through the program-specific essay. (300-450 words)

I always loved watching the worms when it rained. I used to put my little raincoat on, sit on the doorsteps, and watch them move toward the puddles. My younger brother, forever intent on destroying the world around him, would try to stomp on the worms, and I would run after him screaming. In my imagination, the brain looked like a pile of squiggly worms. However, my neuroscience curiosity has since grown beyond a worm’s habits.

For example, my mother thought that I was insane when I wanted to watch American Murder: The Family Next Door . To her immense relief, I was interested in the psychology of the criminal rather than the crime itself. Although neuroscience is my primary interest, I also hope to learn more about the intersection between law and medicine at the UPenn College of Arts and Sciences. I’ve been able to explore this topic through various projects at school such as presentations on juvenile crime and the death penalty.

At the University of Pennsylvania, I look forward to taking classes like Forensic Neuroscience (BIBB 050) as well as Neuroscience and Society (PSYC 247) both of which directly combine my two interests. Hopefully, the Take Your Professor to Dinner program resumes as I would make sure to talk to Dr. Daniel Langleben about his research on forensic functional brain imaging over a meal of Philly cheesesteaks.

I also hope to participate in the Race, Science, and Society Program where I can discover how race biases and neuroscience go hand-in-hand and contribute to the fight against racism. The Beyond Arrests: Re-Thinking Systematic-Oppression Group immediately caught my attention while looking at Penn’s opportunities to engage in relevant dialogue. My fascination with the criminal system began with reading Fyodor Dostoevsky’s Crime and Punishment , and Penn will both fuel that curiosity as well as introduce new questions about the world of justice reform.

As an eight-year Latin scholar and a five-time reader of the Percy Jackson franchise, I would like to take classes in the Penn Classical Studies department where I can learn more about the impact of ancient cultures on society today. Classes such as Greek and Roman Medicine (CLST 271) would intersect my interests in medicine and classical civilizations.

Although I do harbor a deep love for Philly cheesesteaks and enjoyment of running in strange places like the Woodlands Cemetery, the range of programs to support my diverse interests and unmatched opportunities to put learning into action make me confident that the University of Pennsylvania is the best university for me to succeed.

The real strength in the essay lies in the sheer number of details this student is able to include in a short space, without sacrificing style and flow. The first two paragraphs really have nothing to do with Penn, but the inclusion of them makes this response feel like an essay, rather than a list of offerings at Penn. Striking the balance is important, and the anecdote at the beginning ultimately humanizes the writer.

From the three unique courses to the specific professor and his research to the race and criminal justice programs, this student has clearly done their homework on Penn! The key to this essay’s success isn’t just mentioning the offerings at Penn that excite the student, but the context that explains how each opportunity fits into the student’s academic interests.

Adding book titles like Crime and Punishment and Percy Jackson to support their passion for the criminal justice system and classics are extra details that help us learn more about how this student pursues their passions outside of the classroom. Finding little ways to humanize yourself throughout the essay can take it from good to great.

One area of improvement for this essay is the structure. It follows a very traditional “ Why This College? ” framework—start with an anecdote, then discuss classes, and then extracurriculars and programs—that gets old quickly for admissions officers.

A great way to add some spice to the format would be to use a sample schedule for the day. This essay mentions three different classes, two different groups, and a Take Your Professor to Dinner opportunity. Together, that’s the recipe for a full day at UPenn!

There are a few ways to play around with an essay that follows a typical day-in-the-life. Maybe each paragraph starts with a time and explains what they do during that hour. Maybe they narrate walking through campus on their way from one class to the next and what they just learned. However they choose to go about it, adding in a playful spin to the traditional essay structure is one of the best ways to instantly set an essay apart from the crowd. 

Essay Example #3: UW Madison

Prompt: Tell us why you decided to apply to the University of Wisconsin-Madison. In addition, please include why you are interested in studying the major(s) you have selected. If you selected undecided, please describe your areas of possible academic interest. (650 words)

Essay – # Day 117

7:30 am… As I open my eyes, I look at the pinboard in front of my bed. Written in red block letters are two of the many goals of my life: “Make life better and more independent for the Visually impaired; Inspire kids to explore the field of STEM, making them the future problem solvers.“

Keeping these goals afresh in mind, I freshen up and prepare for the first class of the day, ​ECE 533 Image Processing. As the professor explains the Applications of Image Processing in Computer Vision, a light bulb sparks in my mind. I can modify the head contraption of PERIPHIS to identify objects in peripheral vision and alert the wearer via an earpiece using Text to Speech (TTS). 

After the class, I see Professor Mohit Gupta at the WISION Lab, where he shares his insights from the Block World Cameras system, which helps to geometrize 3D Man-made environments. We brainstorm ways we can implement this system on PERIPHIS.

Deep in the discussion and intrigued by my curiosity, he asked me where my interest in this niche field sparked during high school, and then I recount the incident from 9th grade: 

“In Hindi – Agar aaj mere paas paise hote to ye din na dekhna padta” (If I had money, I would not have had to see this day.) 

These were the words of Aadiya, a glaucoma patient, who couldn’t help but cry in despair as she injured herself in an accident just because she couldn’t sense the incoming traffic. During my visit to “Baroda Association for Blind (BAB)” for a survey, I saw and experienced firsthand how hard and inaccessible it is for an underprivileged visually impaired to locomote without anyone’s assistance. 

What happened next was my first adventure into the world of Computer Science and Engineering. I dedicated the next four years to find an affordable solution to a pressing problem. It was called PERIPHIS, a smart wearable that helps alert the visually impaired wearer of impending danger while locomoting.

When I finally presented this device to Aadiya, the smile on her face made me realize how big an impact technology can make in one’s life.

11:00 am… As I head to the Engineering Hall to complete my assignments of COMP SCI 570

Introduction to Human-Computer Interaction, I crossways with my roommate from the Chadbourne Residential College, who is also interested in researching applications of Computer Vision in real life. We fix a time to chat later. 

1:20pm… After a quick bite, I head to Human-Computer Interaction Laboratory. I expand my knowledge on different applications of Computer Science to make human life better than I found. I get fascinated when I see a few students building a child-friendly humanoid robot to teach kids the principles of Coding and AI. I hop in and share insights from my experience of being the President at AiGoLearning and kindling interest in STEM for young children. I explain how crucial the UI is when it comes to technology for the young.

5:00pm… To blow off some steam and socialize, I meet up with my fellow countrymen and artists at the Indian Graduate Students’ Association. We discuss and plan the upcoming Diwali Night Music at Shannon Hall. I feel proud to share my national identity while bringing out my musical self by contributing as a Tabla player at the student organization. 

As I close my day, I reflect and think of the most unique resource at UW. It is not the labs, research facilities, classes, but the people, including the professors and students, all aligned to a single goal: “Solving problems to make society a better place.”

10:00pm… I find my way back to my dorm room and write with red block letters on my pinboard: “Meet with at least 1 Badger every day and gain new insight from them.”

This essay is a stellar example. The day in the life formatting is a common way to spice up your “Why This College?” essay, but the way this writer executes it is nearly flawless.

Opening with the vision board makes the student’s college goals clear from the very start, and this was cleverly done since vision boards are naturally one of the first things you see when you wake up.

The student then takes us to specific courses and labs and shares their thoughts on how they could improve their invention, PERIPHIS. The author seamlessly includes background information on PERIPHIS by including this hypothetical conversation with a professor who speaks their native language.

As we go through the day, we can see that this student will not only be involved academically, but also socially. We learn how important their culture is to them and how they plan to share it with the campus community.

This essay does everything a “Why This College?” essay should: it shares the student’s goals and motivations behind them, how the university can support those goals, and how the student will engage with the campus beyond academics.

There’s not much this essay could improve, besides a few formatting and wording issues. The first line of this essay—“ Essay – # Day 117”—is a great attention-grabber, but the placement of the # symbol is confusing and perhaps should’ve been in front of the number.

There are also a couple spots where wording is a bit awkward, such as these lines:

I crossways with my roommate from the Chadbourne Residential College, who is also interested in researching applications of Computer Vision in real life. We fix a time to chat later. 

It should instead say something like “I run into my roommate” and “We schedule a time”. This is likely due to English not being the student’s native language, but could’ve easily been caught by proofreading from a native speaker.

Essay Example #4: Northwestern

Prompt: While other parts of your application give us a sense of who you are, we are also excited to hear more about how you see yourself engaging with the larger Northwestern community.

In 300 words or less, help us understand how you might engage specific resources, opportunities, and/or communities here. We are curious about what these specifics are, as well as how they may enrich your time at Northwestern and beyond.

For as long as I can remember, I have seen my parents, both farmers, struggling to produce food because of the challenges presented by the environment. Joining Northwestern’s community, and majoring in Environmental Engineering, will allow me to understand what are the reasons behind climate change and learn how to stop them and/or prevent them from happening. 

Having witnessed how plant diseases affect crops, I would like to collaborate in the PLANT-Dx project and in its widespread application. I strongly believe that it will be able to help farmers to improve the quality and quantity of their production, and reduce famine around the world. At some point in my education, I want to take advantage of the study-abroad programs Northwestern has to offer and learn about farming practices in a different part of the world. In addition, I want to conduct research on sustainable alternative farming methods that adapt to the new environmental conditions and that can be practiced in countries with fewer resources.

Apart from having access to outstanding professors, rigorous academics, and cutting-edge research resources, I will be able to be part of a close-knit community genuinely curious about others’ activities, truly passionate about what they do, and not afraid to step out of their comfort zone to make of this world a better place. Being part of Engineers for a Sustainable World at Northwestern will allow me to get to know people that share one of my passions in addition to learning and teaching how to apply sustainable practices in daily life.  

I am already looking forward to marching through the Weber Arch.

This essay is extremely cohesive, as it focuses on the student’s agricultural background and desire to study environmental engineering. The student mentions a couple resources specific to Northwestern, such as the PLANT-Dx project and Engineers for a Sustainable World.

Because of the background information the student provided, their motivations for participating in these opportunities is also clear. We can see that Northwestern would be a school that would help them achieve their goals.

There are two main aspects of the essay that could be improved: the writing and its specificity.

To begin with, the intro paragraph is a bit clunky and vague.  The student should have specified the challenges the environment has presented to their parents’ farming with detailed imagery about droughts or torrential rain. The final sentence about climate change is also much too broad, and the student should’ve stated a goal in a smaller niche of environmentalism.

For example, here’s what a rewritten strong intro paragraph might look like:

The drought this year was bad, and the once-flourishing tomato crops on my family’s farm were afflicted with Southern Blight. As my family and our community struggled to put food on the table for the third year in a year, I resolved to major in Environmental Engineering at Northwestern to learn how to preserve our agriculture in the face of climate change.

Another writing error is the typo in the final paragraph, where they write “to make of this world a better place”. It’s important to proofread your essay and have others help you proofread as well!

Finally, while the essay mentions a couple specific Northwestern resources, the other resources they mention are too vague.  The student could’ve improved by mentioning a specific study abroad program and a current research project on sustainable alternative farming methods. Most colleges let you study abroad and conduct research, so you need to explain why Northwestern is the best place for your goals.

Essay Example #5: NYU

Prompt: We would like to know more about your interest in NYU. What motivated you to apply to NYU? Why have you applied or expressed interest in a particular campus, school, college, program, and or area of study? If you have applied to more than one, please also tell us why you are interested in these additional areas of study or campuses. We want to understand – Why NYU? (400 words)

“A futuristic way of looking at academics,” the student panelist said during a New York University virtual information session. I reflected on a conversation I had with my grandma; she couldn’t understand how her vegetarian granddaughter could build a career in the food industry. However much I tried convincing her that vegetarianism was the future, as it offers substantial benefits to the environment and can offer health benefits to a growing population with the same environmental resources, she insisted that tofu would never provide the same satiation as meat. She was raised in a community where meat consumption was embedded in the culture, and its production is a large part of the country’s economy. In contrast, I had the privilege of living a few steps from San Francisco, with many restaurants and grocery stores dedicated to plant-based meat alternatives. Trying innovative recipes and products eventually allowed me to develop my own recipes. Upon my move to Nicaragua, where my grandmother is from, I found my food options to be limited, expensive and hard to find. So I developed my own small-scale solutions that did not break the bank and satiated grandma.

An institution that implements forward-thinking is what I need to reach my goals of changing the future of plant-based diets and people’s views on vegetarianism. NYU’s Nutrition and Food Studies program offers multiple disciplines of food studies that I will apply to my aspirations as a vegetarian. I plan to study under Adjunct Faculty Kayleen St. John, whose success in the plant-based industry and her teaching of the ‘Foundations of Plant-Based Nutrition’ in The Vegetarian Times excites me. The variety of classes like Introduction to Food History, Food Photography, and Food Systems: Food & Agriculture will give me an overview of what is available in the food industry to be prepared for all fields. Not to be cliche, but NYU’s proximity to the city is essential for the rapidly changing vegetarian industry. The multiculturalism available in NYC and NYU will allow me to understand the food system and diets of various cultures, religions, and areas. I can explore the extremes of the food industry, from fancy restaurants to public school cafeterias. These juxtapositions, much like the one I experienced after my move to Nicaragua, will allow me to broaden my reach and demonstrate that the vegetarian diet is not something reserved for select groups but a diet attainable to all. 

A core strength of this essay is the fact it takes its time to provide the reader with ample background on why this student is interested in nutrition and food studies and how they have grappled with difficult questions and surrounding this topic in the past. It’s okay to not mention anything about NYU for a whole paragraph if you are using that space to bring depth to your interests and tell the reader the crucial backstory behind pursuing your intended degree.

Another positive aspect is the inclusion of New York City for a purposeful reason. NYU admissions officers read thousands of essays that just talk about living in NYC for the sake of NYC—this is not what they want to hear. In contrast, this essay focuses on the vast and lively food scene in New York that the student considers to be an invaluable asset to her NYU education. This is a time where including New York actually plays to the appeal of NYU, rather than making it seem like the student is simply applying for the city.

Finally, this student clearly demonstrates that they are someone who wants to change the world for the better, but through their personal niche. NYU is looking for people who express this desire to be a changemaker, but oftentimes sweeping statements like “I want to change the world” come across as vague and disingenuous. The essay does mention changing diets and looking to the future, but it is focused within the student’s specific area of interest, making the claim to change the world more determined and authentic.

This essay could be made stronger if there was a bit more personal reflection included. The first paragraph provides a lot of details on the student’s vegetarianism and how it conflicts with her grandmother and her heritage. What it doesn’t include very much of is how the student thinks and feels about her diet being at odds with that of her family. 

Does this student feel they are betraying their heritage by being vegetarian? What emotions do they feel when people criticize vegetarianism? Why did they go vegetarian in the first place? Probing questions like these that get to the emotional core behind the story in the first paragraph would really help to build out this student’s backstory. We want to understand what their emotional responses and reasoning processes look like, so finding ways to include those into an already expositive paragraph would further bolster this essay.

Essay Example #6: NYU

My mother never takes off her Cartier necklace that my father gave her 10 years ago on their anniversary. As a child, I didn’t fully understand this attachment. However, on my 15th birthday, my aunt gifted me a ring, which was uniquely designed and made up of three rings linked together. Wearing it every day and making sure I would never lose it, I didn’t treat it like my easily replaceable childhood necklaces; it was my piece of luxury. This sparked my deep curiosity for the luxury world. The niche strives to provide the finest and most memorable experiences, as equally as my Japanese attention to detail and my French appreciation towards aesthetic beauty. In a constantly shifting environment, I learned that luxury chases timeless excellence.

NYU Stern’s BS in business and a co-concentration in management and marketing will fully immerse me in the business side of luxury fashion that I aim to pursue a future career in. The luxury marketing track, offered only by NYU, will enable me to assemble the most suited classes to reflect my interests. Specifically, NYU Stern’s exciting electives such as The Dynamics of the Fashion Industry seminar and Brand Strategy & Planning will encourage me to develop the skills that I was introduced to and grew keen on when running a virtual sustainable fashion auction.

As someone who has moved around from Paris to Tokyo, to Chicago and now Athens, I thrive in meeting and collaborating with others from diverse backgrounds. The school’s strong global outlook, demonstrated through Stern’s International Business Exchange Program, further sets NYU apart for me, as it is crucial to building essential soft skills. This opportunity allows me to experience new cultural approaches to luxury business which I can bring back with me to New York, and therefore push me to become a well-rounded business student. Similarly, I am excited to take part in the array of student clubs offered, such as the Luxury and Retail Association (LARA), which I learned about after connecting with and talking to current students. Seeing past talks from employers of companies like Conde Nast, I am eager to learn outside of the classroom from future speakers. 

Finding myself in new situations constantly, I always seek new challenges and explorations – to me, it is clear that NYU Stern will push me to create the finest and most unique learning experiences of timeless excellence.

This essay has an amazing introduction paragraph. It doesn’t mention anything about NYU or what this student is planning on studying, which is what makes it so intriguing. The reader doesn’t know where this student is headed after making such a seemingly unrelated statement about jewelry, but we want to find out. 

Not only does this essay immediately capture the reader’s attention, it maintains a succinct and direct tone that helps the reader effortlessly flow from one paragraph to the next. The student chose to include three opportunities at NYU that excite them and fully elaborate on them. This serves as an excellent example of more is less. 

We aren’t bombarded with a laundry list of classes, professors, and clubs the student wants to take. Instead, the student took a focused approach and described why they were excited by each offering they highlighted. Going deeper into a smaller number of opportunities at the college still shows this student did their research, but it allows for their backstory and goals to be discussed in far greater detail.

While this student does a good job of elaborating, they also mention a few key aspects of their personality as throw-away lines, when it would have been great to elaborate further on them. For example, they mention running a virtual sustainable fashion auction (cool!), but don’t provide us with any details on what that actually entails, how they got involved with it, what they enjoyed about it, etc. They also mention moving around a lot in the context of developing a diverse perspective, but they don’t include any emotional insight into what that was like.

Although there are only 400 words available, and you don’t want to spend too much time discussing the past, it would be nice to see just a sentence or two that delves into the details of this student’s background. The fashion auction and moving around clearly had an impact on the student, so we want to know what that was. If they are choosing to include these details, they must be important in the student’s decision to pursue business at NYU, so they shouldn’t be afraid to divulge the emotional significance to the reader.

Essay Example #7: Boston University

Prompt: In no more than 250 words, please tell us why BU is a good fit for you and what specifically has led you to apply for admission.

Boston University’s College of Arts and Sciences (CAS) attracts me because of its support of interdisciplinary study among its wide array of majors. In fact, the CAS now offers a course that combines biology, chemistry, and neuroscience. As I hope to conduct medical research into brain disorders, I plan to pursue all three areas of study. These cross-disciplinary connections at BU will prepare me to do so.

CAS’s undergraduate research program would allow me to work with a mentor, such as Dr. Alice Cronin-Golomb or Dr. Robert M.G. Reinhart related to their research on neurological disorders. With them, I can advance the work I have already completed related to Dissociative Identity Disorder (DID). In a summer class at our local university, my partner and I extracted data from fMRI and PET studies and inputted them into a coding program. We then created an indicator map, which we imported into another software program, AFNI, to display significant activity in the brain regions affected by DID. Seeing the representation of our data thrilled me because I knew it could eventually help people who live with DID. I want to experience that feeling again. Successfully analyzing these fMRI and PET studies and learning to code drives me to pursue more research opportunities, and this desire motivates me to study at a university that offers research opportunities to undergraduates. BU’s interdisciplinary approach to psychology and support for independent undergraduate research will optimally prepare me for a career as a neurological researcher.

This student clearly outlines BU-specific resources (the interdisciplinary course and undergrad research program), plus how these resources align with their professional goals (to become a neurological researcher). They do name professors, but since their work clearly relates to the student’s interests, it doesn’t look disingenuous, and shows that the student has done research on their fit with BU. The student also provides background on why they want to pursue research, and shows that they already have experience, which makes their interest in the undergrad research program more concrete.

The only thing missing from this essay is the student’s fit with BU in terms of extracurriculars and social life. “Why This College?” essays should also cover extracurriculars, as colleges are also interested in how you’ll contribute to their community. 

In general, these essays should be academic-leaning (especially if they’re under 250 words), but you should still address some social aspects of the college that appeal to you (we recommend about 70% academics, 30% social, with more or less focus on social aspects depending on the word count). 

Since the student probably already detailed their previous research in their Common App activities section, they could’ve just summarized their research background in one sentence (instead of 78 words, which is 31% of the total word count!), and used that valuable space to talk about a specific social aspect of BU that interests them. 

Essay Example #8: Boston University

Prompt: In no more than 250 words, please tell us why BU is a good fit for you and what specifically has led you to apply for admission. 

I am fascinated by research, though completely uninterested in the disciplines traditionally associated with it, such as STEM fields. I need to find a school that will balance my desire to conduct research with my interest in political science. 

While many schools boast in-depth student research programs for those looking to cure diseases or develop solutions to global warming, few tout their support for humanities research. Additionally, many universities that do allocate funding to social science research typically reserve these monies for graduate students or upperclassmen. BU, with the help of its Undergraduate Research Opportunities Program, will allow me to conduct research on the topics that most intrigue me, such as gender disparity in politics, or the relationship between dominant parties in power and the country’s economy and involvement in foreign affairs. Furthermore, I can begin these studies as early as my first year. Not only can I take classes with professors like Sandra McEvoy or Dino Christenson to develop my interests in a classroom setting, but I could also work with one of them to develop new knowledge in the topics that we both enjoy learning about. With this knowledge base and experience conducting studies with top professors in a respected research institution, I will be well-prepared for my future law career. I want to learn in an environment that encourages independent study no matter one’s field of interest or experience, and BU’s support of intellectual curiosity for all of its students makes it a perfect fit for me.

This student knows exactly what they want, and they’re not afraid to state it bluntly. Their intro paragraph is totally honest about their interests (or lack of interest), and we immediately understand one of their main college goals: to conduct political science research.

The student mentions a specific resource, the Undergraduate Research Opportunities Program, as well as an alignment with BU’s value of encouraging independent study in all fields. Showing alignment with a specific value of the university is a great way to take your essay to the next level.

This essay shows us that the student would be a great fit for BU and would take advantage of its research opportunities.

The writer mentions some of their research interests, but doesn’t explain the motivation behind them. We don’t actually learn very much about the student themself, which is a common flaw of “Why This College?” essays. The essay would’ve been stronger if they’d explained why they’re interested in “gender disparity in politics, or the relationship between dominant parties in power and the country’s economy and involvement in foreign affairs.” For example, maybe they feel strongly about abortion rights and are upset about the way men have been legislating women’s rights.

The student also names two professors whose classes they’d like to take and with whom they’d like to do research, but we aren’t told which classes they’re interested in, or which topics they could cover together. You want to avoid “name-dropping” professors without context in your essay. If the student shared the names of specific classes or research topics and why they’re interested in them, that would’ve strengthened their essay.

Essay Example #9: Tufts

Prompt: Why Tufts? (100 words) 

When Deanne, Tufts’ admissions counselor, visited my school, she immediately caught my attention by emphasizing Tufts’ diverse yet unified campus. Tufts’ inclusive definition of diversity goes beyond merely recruiting students from a variety of backgrounds. Tufts seeks to integrate these categories of diversity and pushes its students to learn from one another. One such intersectional program that attracts me is CAFE (Conversation, Action, Faith, and Education). By joining CAFE, a community that promotes interfaith education, I will learn from my peers, become more understanding of other religious backgrounds, and apply this broader understanding to my academic work at Tufts.

It’s hard to write a “Why This College?” essay in 100 words. This essay does a good job sticking to one unique element of Tufts—its intersectionality. Since Tufts also cares about demonstrated interest, it’s great that the student also mentioned speaking with an admissions counselor. 

We unfortunately don’t learn very much about the student from this essay. Why do they care about diversity and interfaith programs? How does this relate to their academic and career goals? While the word count is super short, they could’ve cut these lines and jumped right into the specific resource they’re interested in: Tufts’ inclusive definition of diversity goes beyond merely recruiting students from a variety of backgrounds. Tufts seeks to integrate these categories of diversity and pushes its students to learn from one another.

Here’s an example of a stronger version of this essay:

When a Tufts admissions counselor visited my school, she immediately caught my attention by emphasizing Tufts’ diverse yet unified campus. As a Muslim hoping to go into International Relations, I want to attend a school that not only recruits diverse students, but pushes them to learn from one another. I hope to join intersectional programs such as CAFE (Conversation, Action, Faith, and Education). By joining this community that promotes interfaith education, I will gain the necessary perspective and compassion to become a human rights lawyer in countries with religious conflict, such as my homeland Azerbaijan.

Essay Example #10: Tufts

Prompt: Why Tufts? (100 words)

Someday I hope to conduct medical research in developing countries; Tufts attracts me because of its wide array of majors it offers and support for undergraduate research. To understand the human brain, I hope to study biology, neuroscience, and psychology. In addition to outstanding faculty in each of these areas, Tufts also organizes initiatives including the International Research Program. Through this program, I would work with other students and faculty members on an international project related to brain diseases. This opportunity will give me a taste of my future career and help me narrow the scope of my later studies.

This essay does a better job of sharing the student’s goals with us compared to the previous Tufts essay. We learn that the applicant is interested in medical research in developing countries on brain diseases, and that Tufts has a program to support international research.

The essay still mentions some resources that could apply to many schools, which is not an effective use of the tiny word count. For example, they say: “Tufts attracts me because of its wide array of majors it offers and support for undergraduate research” and they mention the “outstanding faculty” in the fields they plan to study.

They also don’t tell us their motivation behind studying brain diseases abroad, and it feels like there’s a significant story there. Giving some background would’ve further strengthened their essay.

Finally, they mention that they still need to narrow the scope of their studies; while it’s fine to be undecided on your career and majors, you don’t need to spend your precious word count saying that in your essay. They could’ve instead shared a couple potential avenues they’re considering.

Here’s what the student could’ve written instead:

Outcomes for schizophrenia patients are better in developing countries than in developed ones. I hope to research the reasons behind this and improve the treatment options in the US for the cousin I grew up with. In college, I want to study biology, neuroscience, and psychology. Tufts attracts me because of its unique interdisciplinary BS in Cognitive and Brain Science and its International Research Program. Through this program, I could do the research I’ve dreamt of doing with a faculty member and other students, preparing me for my future career as either a researcher or clinician.

Essay Example #11: Georgia Tech

Prompt: Why do you want to study your chosen major specifically at Georgia Tech? (300 words)

Climate change is a human rights issue.  

There the headline was, screaming on my phone screen. I think about those suffering from a lack of clean water. I think about those suffering from a lack of clean air. 

I often think back to that headline – it’s what drives my passion for environmental engineering. As an environmental engineer, I can mitigate air pollution and design water treatment systems that address the water injustices that people face. However, it’s not just about creating a technology that cleans water; it’s about changing people’s lives. New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech’s research on creating a toilet that turns human waste into clean water for those in need of improved sanitation aligns perfectly with my interests.   

At Georgia Tech, through the student-led organization, Engineers for a Sustainable World and the InVenture Prize, I can translate the knowledge gained from my classes into a concrete vision. I can design and implement hands-on sustainability projects around Atlanta and invent a water sanitation system for the on-site acquisition of clean water. 

Georgia Tech can also provide me with ample research opportunities, such as the broad area of Healthy Communities in the School of Civil and Environmental Engineering. I can further pursue my interest in developing solutions to deliver clean water while welcoming new areas of inquiry. An area I would like to explore would be the controlling of dangerous matter in the air to reduce health hazards; reducing the impact of climate change is of utmost importance to me. 

Studying environmental engineering at Georgia Tech would well prepare me to develop solutions to climate-related issues. With the countless opportunities that Georgia Tech has to offer, I know there is nowhere else where I can receive a better environmental engineering education.

What the Essay Did Well l

This essay begins with an attention-grabbing statement that leaves the reader wondering how this will relate to the student’s interest in Georgia Tech. They then transition seamlessly into how climate change and human rights motivate their desire to become an environmental engineer.

The student mentions several resources specific to Georgia Tech that would help them achieve their goals, such as the research on the toilet turning waste into water, Engineers for a Sustainable World, InVenture Prize, and Healthy Communities research. It’s clear that they did their research and have reflected on their fit with the campus community.

They end the essay explicitly stating that Georgia Tech is the best place for them to grow, and the reader is certainly convinced of this by the end.

This essay is quite strong, so there’s not much that the student could’ve improved. That said, there is one sentence that is a bit awkwardly worded: New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech’s research on creating a toilet that turns human waste into clean water for those in need of improved sanitation aligns perfectly with my interests.

Instead, the student could’ve written:

New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech aligns with this value of mine and is even developing a toilet that turns human waste into clean water for those who need improved sanitation.

Essay Example #12: Georgia Tech

From my first Java project, a somewhat primitive graphing calculator, I realized that CS unlocks a different way of thinking. My brain races at speeds it seldom touches with other subjects. Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve and affords the most opportunities for creative problem-solving and application. 

“Progress and Service,” Georgia Tech’s motto, tells me there’s no better place to explore my curiosity and deepen my CS skills while simultaneously helping make the world a better place, my ultimate goal for a college education. 

In the classroom, I look forward to GT’s threads program, where I can tailor the curriculum to suit my career choice after exposing myself to all technical aspects of CS.

I’ll apply my specialized learning with Tech’s fascinating research opportunities. Professor Pandarinth’s brain-machine interfacing software means a lot to me. My uncle passed away from a freak accident after extensive paralysis because potential treatments were unaffordable. Exploring this revolutionary brain decoding software wouldn’t just involve me in cutting-edge artificial intelligence technology research, I’d be personally driven to ensure its success and accessibility. 

I’m at my best building towards tangible results. I learned this on my robotics team using design skills to create a technically complex robot that tackles anything from shooting balls to hanging on a balance beam. I’m excited to expand my skills on the RoboJackets team, applying my career interests to build ferocious BattleBots and autonomous race robots that compete on the Indy Speedway, two events that sound ridiculously fun. 

Of course, I can’t skip hackathons. These competitions molded my interest in coding so I want to give back to Georgia Tech’s Hack-Community by planning HackGT and the Catalyst Mentorship program as a member of the Hexlabs team. 

The student’s passion for CS shines through this essay. They explain what they love about the subject (the problem-solving aspect) and they share that they hope to make a difference through CS, demonstrating alignment with Tech’s motto of  “progress and service”.

It’s clear that this student has done their research, mentioning specific academic programs, research, and clubs. We can see that they’d be greatly engaged with the campus community.

Finally, this essay is also down-to-earth. The student doesn’t try to use impressive vocabulary or formal language. In fact, they even describe some extracurriculars as “ridiculously fun.” While you shouldn’t get too informal in your essays, this student’s casual tone in this context makes them feel more approachable and more excited about the prospect of going to Georgia Tech.

This essay has a couple sentences that are confusing to read:

Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve and affords the most opportunities for creative problem-solving and application.

This sentence could’ve been broken up and rewritten as:

Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve. For me, the field affords the most opportunities for creative problem-solving and application.

This sentence also uses incorrect grammar—the comma should be replaced with a semicolon:

Exploring this revolutionary brain decoding software wouldn’t just involve me in cutting-edge artificial intelligence technology research, I’d be personally driven to ensure its success and accessibility. 

These details would make the essay more readable.

The organization of the essay could also be reworked. The student mentions Tech’s motto of “progress and service,” but doesn’t follow up until later with an example of how they’d use CS for the greater good. Using CS for social good isn’t ultimately the theme of their essay, so this section would’ve been better placed at the end of the paragraph about AI technology research, or at the very end of the essay. The essay actually ends abruptly, so placing the section at the end might’ve tied it up nicely, if the student could’ve placed more emphasis on how they plan to use CS to improve society.

Do you want feedback on your “Why This College” essays? After rereading your essays countless times, it can be difficult to evaluate your writing objectively. That’s why we created our free Peer Essay Review tool , where you can get a free review of your essay from another student. You can also improve your own writing skills by reviewing other students’ essays. 

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

Related CollegeVine Blog Posts

How to write the "why us" essay

‍ Applicants tend to do poorly on “Why Us” essays — filling them with platitudes; showing only a cursory level of research (ex: praising US News rankings); and mentioning things that would apply at any school (ex: “great professors”). 

But there’s a simple “Why Us” essay strategy that works. Have your students:

Thanks for reading The Apply! Subscribe for free to receive new posts and support my work.

write about their college-related interests,

do a little research on how the school matches those interests, and

aim their essay at demonstrating they’ll (1) be a good fit at the school + (2) likely attend if admitted.

In this newsletter , we’ll show that:

Colleges ask “Why Us” to see if students will be a “good fit” and are likely to attend.

Yes, students can reuse their “Why Us” essays for different colleges (mostly).

Students should take time to brainstorm their college-related interests. 

3 tips for showing how those interests match what the school has to offer.

A word on pulling it all together.

‍Colleges ask “Why Us” to see if students will be a “good fit” and are likely to attend. 

Colleges that require “Why Us” essays often care about yield — how many of the students they admit actually enroll. It’s a big factor in college rankings. A lot of surprising things help colleges determine a student will likely help their yield — for a deep dive, see our article on Demonstrated Interest . But ultimately, writing a great “Why Us” essay is the best way a student can show a college they’re serious about them.

In addition, colleges are looking to see if the student will fit well on campus. So have your students write with those two aims in mind.

Note : If the college asks why a student will major in, say, engineering at their school, it’s still a “Why Us” essay. (Ex: Cornell .) If the college is instead asking about students’ interest in a particular major, that’s a “Why Major” essay (Ex: MIT ). For a strategy for Why Majors , see our article.

Yes, students can reuse their “Why Us” essays for different colleges (mostly)

While students can't write the exact same thing for each school, they can often get away with similar essays. First, once they’ve done the work to articulate their college-related interests (see below), it’ll work for all schools. Second, once a student knows how to research a school for how it matches their interests, it’s not hard to do again.  

Students should take time to brainstorm their college-related interests 

The hardest part of “Why Us” essays sounds like the easiest part: figuring out the student’s college-related interests and writing about them well. That’s why they can’t skip a solid brainstorming session.

As you know if you follow Prompt’s method , we’re big on having students brainstorm first and write second, so they know exactly what is most compelling to write about.

In this instance, students need to figure out what interests they want to develop in college. They should brainstorm a few of these, in each case answering questions such as:

What most interests you about the subject?

What first sparked your interest?

How does this interest relate to your ambitions (if any)?

Are there classes related to this interest that you’d like to take at college? 

What big questions do you have about this interest? 

What are you most curious about within it? 

The student should end the brainstorm with 1-2 interests that feel right and fully fleshed out.

Then, they should do it all over again for their extracurriculars. While some “Why Us” prompts specifically ask about academics, many are broader. In those cases, colleges love having an idea of what students will get up to on campus outside of class. A little extra brainstorming can deliver.

Here are some questions students can use to generate great content:

What kinds of volunteering, clubs, or organizations do you hope to continue participating in during college? Why do you want to continue?

What kinds of volunteering, clubs, or organizations do you hope to try for the first time during college? What do you hope to gain from these experiences?

Are you looking for work or research opportunities in college? What kinds? 

How do you want your college to support you?

If you’re a maker and/or interested in creative pursuits, how do you hope to develop your skills in college? 

A word of caution on study abroad : students should avoid mentioning it unless they have a specific idea of where and what they want to study. It can come off as “I can't wait to go to this school so I can leave and go somewhere else!”

Researching how students’ interests match what the school has to offer is actually pretty easy

Now comes the part that seems difficult, but is actually relatively straightforward: research. Have the students begin with a Google of the department they’re most interested in.

They should look at the class offerings, research opportunities, fellowships, and anything else — and write down the things that jump out at them as interesting.

Note: the general curriculum is usually less exciting and tends to be similar across schools. Students should look at the more advanced, esoteric classes intended for junior/senior students.

Department sites often have articles about students and faculty who’ve done newsworthy things . Students should look into those that interest them and make a note.

Next, students should do a general search for the school’s organizations and clubs that relate to their interest(s). Again, all they have to do is note down the things that excite them. Finally, examples from a student’s campus visit make excellent fodder for this essay, so do tell students to use those experiences if they have them.

By the end of this process, students should have a number of particularized notes on what the college has to offer that genuinely excites them.

Use a super direct approach to turn brainstormed content into an essay

“Why Us” is an essay that needs a super direct approach : it’s straight geometry — we fit together. “ I’m interested in X, and you have Class and Activity that match X. ”

Here are some quick pointers for students: 

Follow the formula. Present your most important interests + how the school matches those interests. 

Start with academic interests. Extracurriculars should go further down. Social reasons should go last. 

If the school is your top choice (or a top choice), say so. As we know, schools ask “Why Us” to see if students will accept if admitted . (However, don’t say it if it’s not true.)

How to help your students write great college application essays

Prompt’s Essay Planning Tools help students identify what to write about and how to write about it. The tools are available for free for every student either by requesting a Prompt college application essay resource page for your school ( click here to request a page ) or through our integration with MaiaLearning.

Click here for a 12-minute video overview of Prompt’s Essay Planning tools.

In our next issue , Tips for the UC PIQs.

If you’re not a subscriber , please add your email address for more issues.

And if you enjoyed this newsletter, please forward it to other counselors .

Ready for more?

How to Write a “Why This College” Essay: Examples Included

Reviewed by:

Rohan Jotwani

Former Admissions Committee Member, Columbia University

Reviewed: 9/15/23

Worried about writing your “why this college” essay? Unsure of how to make it stand out? Read on to learn how to write a "why this college” essay that’s sure to impress the admissions committee!

With thousands of students applying for limited spots in competitive colleges, admissions committees want to know why you’ve chosen them and, by extension, why they should choose you! 

The name of this essay can be a little deceiving. While the admissions committee will want to know the specific reasons you want to attend their college, they will also expect your essay to reflect on how you would make a good fit in their community and why they should accept you into it over their other candidates!

Balancing both aspects can be difficult, but with the right guidance, you should be able to write a winning essay that will blow the judges away! 

How to Write a “Why This College” Essay: Step-By-Step

We’ve all been there, staring at a blank page with a mix of frustration and dread, hoping a masterpiece will somehow just appear out of thin air. And as we struggle to navigate the maze of words and ideas in our head that we just can’t articulate into words, an overwhelming sense of gloom creeps up.

The good news is it’s not all gloom and doom. You can conquer your writer’s block and turn those elusive thoughts into compelling words to write a stellar “why this college” essay by following these steps:

Step One: Do Your Research

This first step is self-explanatory. If you’re writing an essay explaining why you want to attend Harvard , you should know exactly what draws you to the school. 

This means going beyond recounting Harvard’s rankings and prestige and how it can open endless doors of opportunity for you. Dig deeper! Look further than the school’s homepage and reflect on what excites you most about the college you’re applying to.

Ask yourself the following questions:

• What program are you applying to? What makes this program unique?
• What courses are you looking forward to joining?
• What makes this college different from the other colleges you’re applying to?
• What is their campus culture like? 
• What have they accomplished outside of their rankings?
• What research efforts are they involved in that you would like to join?
• What are their principles and values?
• What is their mission?
• What is their motto or mantra, and how does it resonate with you?
• Do they have distinguished faculty you’re excited to learn from?

Not all “why this college” essay prompts will be the same; some will be more specific depending on the program you’re applying to. For instance, Cornell asks its aspiring engineering majors to concentrate on one or two aspects that draw them to the program.

Ensure you tailor the scope of your research based on the essay prompt.

Step Two: Reflect On Your Own Interests

As we stated, this essay will explain why you think the college you’re applying to is a right fit for you and how you’re a right fit for it. As such, you need to reflect on your interests and goals before you begin writing your essay. 

You’ll want to come up with genuine reasons that you’re interested in attending the college that reflect your personal interests. This will help ensure your essay is unique and shows off your personality!

Step Three: Make the Connections

Once you’ve researched the college and considered your own interests, you should be able to make connections between the two. See where your interests overlap with your college’s offerings. Find aspects of your college that truly resonate with your interests.

Perhaps you’re a passionate women’s rights activist and are excited by a couple of unique courses offered by your school's Women’s Studies department. Or, you enjoy being intellectually challenged and appreciate the rigor of your college’s programs. Whatever it may be, find these connections and use them to guide your essay.

Step Four: Keep It Simple

Once you’ve found your connections, zone in on the few that stand out the most to you and can create the most compelling essay. You don’t want your essay to be a laundry list of all of the reasons you decided to apply to college. 

Realistically, even if you choose unique courses or faculty members to discuss, chances are there are at least a dozen other applicants who have had similar ideas. The part of your essay that will make you stand out is how you develop these interests and tie them to your own aspirations and passions!

As such, you’ll want to only choose a few interests to focus on so that you can thoroughly explain them.

Step Five: Highlight Your Fit

As you share your reasons for applying to the specific college, explain how you can contribute to its community and how you see yourself and others benefiting from what the college has to offer. 

You don’t have to make any promises about how you’ll be a stellar student, join dozens of school clubs, or make significant changes on the student council. Discuss how your skills, experiences, and values align with the college's values and how you plan on using their resources to benefit your field or others.

Step Six: Revise and Rework

Once you’ve completed your first draft of your “why this college” essay, you can take a breather. Give your eyes and brain a break, and then get ready to revise your work.

It will likely take several drafts, frustrating editing sessions, and even complete rewrites until you’re completely satisfied with your work. This is all part of the writing process and will ensure you confidently submit work you’re proud of! 

Step Seven: Get Feedback

Once you’re happy with your essay, ask someone to look it over before submission. They may catch awkward phrases, misused words, or areas that require further explanation. Sometimes, when you look at your own work for too long, it can be difficult to consider how your reader will receive your writing.

“Why Us” Essay Structure

It’s important to follow a solid essay structure when writing. Let’s take a closer look at what makes a good outline for a “Why This College” essay. 

How To Start A “Why Us” Essay

Learning how to begin your “why us” essay isn’t as hard as it seems! You’ll want to engage your readers from your first word, so begin your essay with an intriguing hook. Many students choose one experience that explains their motivation to pursue a particular passion. 

Then, they explain how the college they’re applying to will allow them to further develop this passion through its specific offerings. Here are some common hooks students use:

• The description : The essay starts with a vivid description of what the reader saw, heard, smelled, tasted, and/or felt during the experience they’re centering their narrative around.
• The climax : The essay starts in medias res at the climax of the experience they’ll share more context about later on.
• The quote : This one can be tricky, as we don’t mean to quote Gandhi or another famous leader. We mean a quote said by you, someone close to you, or perhaps a character from your favorite book or TV show that isn’t generic.
• The once upon a time : You can begin your essay as you would a story, explaining your anecdote from beginning to end in chronological order.

Any of these hooks will work, but ensure you seamlessly connect it back to what interests you about the college! Do not simply share an anecdote because it’ll catch the reader’s attention. Choose the experience you share wisely and ensure it is meaningful not only to you but also to the context of the “why us” essay.

What to Write in Body Paragraph(s)

Your body paragraphs should all relate back to the thesis of your essay, which is essentially the “point.” If you’re writing a “why this college” essay, your thesis statement should concisely summarize why you want to attend a certain college. Then, the rest of your essay will expand on that point. 

Here is where you can use the research you did earlier. Be specific about the aspects of the college that resonate with you. Remember to keep it concise--don’t just list reason after reason. Narrow your focus and tell one cohesive story with your essay. 

Also, pay close attention to the word count of your essay and don’t go over it. Make sure each word matters and carries weight. 

How To Finish a “Why Us” Essay

Since you want your readers to be hooked up until the last word, it’s essential you put equal effort into your conclusion as the rest of your essay. Do not overlook these final few sentences! Use your conclusion to leave a lasting impression on the admissions committee.

Talk about the lessons you learned through the experience you shared in your essay, circle back to your hook, address the college you’re applying to and recap your reasons for joining it, and highlight what’s next for you. 

Here are a few common endings for college essays: 

• The full circle: This essay ties the ending back to the beginning in a simple, straightforward way. Avoid overexplaining or summarizing; simply recall how you began the story.
• The lesson learned: You can use your conclusion to reflect on what your experiences have taught you and how you have grown and changed. This shows self-awareness, humility, and a desire to learn.
• In-the-action: You can go out with a bang by ending your essay in a moment of action. This could be a piece of dialogue or an action sentence that leaves the reader intrigued about what may have happened next.

Remember to keep your conclusion energetic and impactful. Don’t re-state what you’ve already said. Instead, find a way to nod at the future and keep your reader engaged.

Common Mistakes to Avoid When Writing “Why This College” Essays

Now that we’ve gone over how to write a “why this college” essay, let’s go over what to avoid !

• Being generic : Avoid using generic statements that could apply to any college. Instead, focus on specific aspects of the college that genuinely resonate with you and ensure you do your research. 
• Being cliche : Do not use overused quotes or sayings in your essay, and do not make bold and vague claims such as “I want to change the world,” or “I want to revolutionize medicine;” have clear, specific, and attainable goals.
• Not being authentic : Be genuine; avoid exaggerating or fabricating your interest in the college. Admissions officers can often sense insincerity, so remain true to yourself!
• Focusing on prestige : While you can appreciate a college's reputation, avoid solely focusing on its prestige or ranking. Instead, highlight the specific qualities of the college that attract you and how they align with your aspirations.
• Guilt tripping the committee : Do not share an anecdote about adversity you faced to evoke pity in your readers in hopes it will push them to accept you into their school—it won’t work and will call your sincerity into question.
• Not editing your work : An otherwise excellent essay can be reduced to a mediocre one if it’s riddled with grammar mistakes or typos.

By avoiding these common mistakes, you can craft a compelling "why this college" essay that showcases your genuine interest, research, and fit with the institution!

“Why This College” Essay Examples

Learning how to write a “why this college” essay step-by-step is certainly helpful and can get you started on the right foot, but seeing real “why this college” essay examples will enhance your understanding of what a great essay looks like!

Cornell “Why Us” Example Essay 1

“Students in Arts and Sciences embrace the opportunity to delve into multifaceted academic interests, embodying in 21st century terms Ezra Cornell’s “any person…any study” founding vision. Tell us about the areas of study you are excited to explore, and specifically why you wish to pursue them in our College.” (650 words)

"It was a warm and sunny summer day as I made my way across the bustling Thurston Avenue Bridge towards the Martin Y. Tang Welcome Center. I stopped for a moment to gaze at the nearby Triphammer Falls, and I heard the marching band as they walked past. Throughout my campus tour, I was impressed with all the opportunities the College of Arts & Sciences can offer, and I was stunned by Cornell’s beautiful campus. Overall, Cornell will provide me with the resources and opportunities to pursue my interest in science.

In recent years, I have heard of more bizarre weather events as a result of climate change and global warming, such as snowstorms in Texas, wildfires in California, and more severe hurricanes. I have always been invested in our planet and environment; observing these events, my interest has peaked with learning about several smaller issues that may contribute to climate change overall, as well as potential solutions or alternatives. For instance, I have recently become fascinated by the negative impact of carbon emissions from cars. Drawing from my previous experiences in other countries such as China and Italy, I have investigated alternate modes of transportation such as buses or high-speed rail, which could reduce the amount of cars on the road and therefore the amount of emissions per person.

However, while researching these topics, I have become aware that not everyone has equal access to these solutions or alternatives due to various factors and aspects of one’s life. For example, some areas may not have many developed alternatives to driving a car, and not everyone can afford access to cleaner energy sources or products made of more environmentally friendly materials. Additionally, some people may be restricted in living and housing options, whether due to circumstance or by policy, and these people could be more negatively affected by natural disasters that arise as a result of climate change. 

These issues are all extremely relevant today and I feel obligated to help find solutions to them in the future. To solve these environmental and social issues, I was not only drawn towards the natural sciences but also the humanities and social sciences. The College of Arts & Sciences’ commitment to a liberal arts education would allow me to explore all of my academic passions while taking part in interdisciplinary studies, gaining new perspectives from peers that have various academic interests and come from many different backgrounds, while learning how I can apply my knowledge to solve crucial problems. Courses in the Environment and Sustainability program such as ENVS 4443 Global Climate Science and Policy and ENVS 4444 Climate Smart Communities: State and Local Climate Change Science, could lend me the chance to learn and discuss many issues that are relevant at this moment, particularly climate change and global warming, as well as potential solutions to these problems.

Other than environmental science, I am also invested in several other science-related subjects such as physics and biology, allowing me to learn the fundamental concepts of how the world works. The College of Arts & Sciences’ Biological Physics program is particularly intriguing, as it offers interdisciplinary flexibility, allowing me to study physics and biology simultaneously while exploring possible ways to apply my newfound knowledge to solve environmental issues. Additionally, the college provides research opportunities around the nation and the world, and I could dive deeper into specific subjects by participating in research programs such as Professor Michelle Wang’s LASSP’s Single Molecule Biophysics Lab.

With additional interdisciplinary programs in the College of Arts & Sciences, I could gain knowledge on a variety of topics and then apply it to help others and the environment. The myriad of academic programs, resources, and opportunities that the Cornell College of Arts & Sciences offers would be a valuable component in my college pursuits."

Why It Works

This is an impressive “why us” essay for the following reasons:

• The hook : From the beginning of the essay, readers are intrigued to learn more
• Personal connection : The vivid and engaging description of the author’s surroundings and emotional response adds a personal touch and allows the reader to step into their shoes to connect with them better.
• Demonstrates they did their research : The essay showcases the author's thorough research about the college and highlights specific academic programs, such as the Environment and Sustainability program and the Biological Physics program, to demonstrate their genuine interest in Cornell.
• Keeps it simple : The author only chooses a few main interests to highlight but effectively expands on them to discuss their importance.
• Demonstrated fit : The essay clearly articulates how the resources, research opportunities, and academic programs at the College of Arts & Sciences align with the student’s passions and goals. 
• Commitment to making a difference : The essay highlights the author's commitment to addressing environmental and social issues and how they believe the College of Arts & Sciences can provide them with the knowledge and skills to contribute to finding solutions—an admiral aspiration that any college would value.

Overall, this essay effectively combines the student’s personal experiences, research, and demonstrated fit with the college's offerings to convey their enthusiasm and potential contributions to the academic community! 

Cornell “Why Us” Example Essay 2

Here’s a similar prompt that Cornell’s engineering majors must respond to:

“How do your interests directly connect with Cornell Engineering? If you have an intended major, what draws you to that department at Cornell Engineering? If you are unsure what specific engineering field you would like to study, describe how your general interest in engineering most directly connects with Cornell Engineering. It may be helpful to concentrate on one or two things that you are most excited about.” (250 word limit)

"As the sun emerges from behind the mountains, my grandfather and I remain fixated on the onigiri atop the dining table. We aren’t engrossed in the onigiri, per se, but rather their wrappers–the canvas where we sketch gadget designs.

Grandpa inspires me to follow his footsteps by designing contraptions to benefit humanity. We both place a large emphasis on the importance of transportation to the environment’s well-being. His patent for a [PRODUCT] was the biggest project I’ve contributed to. Consequently, I aspire to work with Dr. Francis M. Vanek, whose research interests involve the environmental impact of transportation systems. I imagine working together on a shared passion, alternative energy-powered cars (and maybe even convincing my family to buy them in the process).

Cornell’s engineering program places a significant emphasis on building a conscious future. Understanding the intricacies of societies and the demands of global warming is a key component of becoming an environmental engineer. Professor Zinda’s Environmental Sociology course educates students to engineer solutions with an astute understanding of the communities involved, not just knowledge of principles. When reflecting on two communities I’ve experienced intimately–[COUNTRY] and [STATE]–I understand the nuanced scenarios brought upon by different environmental concerns. I always seek to be sensitive and aware in my approach to projects.

My grandfather’s humanitarian mindset defines my own engineering process. Learning from Cornell faculty with aligned ideologies would be a dream come true. At Cornell, I believe I can carry on my grandfather’s legacy with a holistic engineering viewpoint."

Right off the bat, there’s no denying this prompt is short but sweet. Despite only being 250 words, it hits the mark in multiple ways:

• It tells a compelling personal story : The essay begins with an intriguing scene involving the applicant and their grandfather, which adds depth and emotional resonance to the essay to capture the reader’s attention.
• It makes connections : The student clearly articulates their passion for alternative energy-powered cars and connects it to their interest in working with a specific professor, Dr. Francis M. Vanek, whose research aligns with these interests.
• Effectively incorporates their research : The student highlights how Cornell's emphasis on building a conscious future and their interdisciplinary approach aligns with their own values and aspirations. Mentioning Professor Zinda's course also showcases their understanding of the program's curriculum.
• Demonstrates global perspective : This student showcases their awareness of environmental concerns in different communities and their desire to approach engineering with sensitivity and a holistic viewpoint.
• Shows their ambition : By emphasizing their desire to design environmentally-conscious transportation, this student portrays their maturity, critical thinking skills, and readiness to contribute meaningfully to the field.
• Has a powerful ending : The student comes full circle to their grandfather's legacy and their desire to carry it on while also addressing Cornell’s role in this goal. This adds a personal element and reinforces the applicant's genuine passion for engineering and their commitment to making a positive impact. 

This is an excellent essay to use to draw inspiration to write your own persuasive narrative! You can write a similar one by thinking about whose legacy you want to carry on or who has had a similar, profound impact on your life and career path. 

Columbia “Why Us” Example Essay 1

" Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (200 words or fewer) "

"I tend to view the brain in the same way one would do any other muscle, and the fact that I choose to do so explains how I’ve recently gone about challenging myself intellectually. Simply put, I take my brain to the gym; I analyze its power through its capability to ‘lift’ (fully comprehend) intellectual weights of varying mass, and attempt to broaden the reach of its abilities by repeatedly pushing it just past its limits until it's capable of handling the load of even heavier weights. And, if the brain can be treated like a muscle, then it's only logical to view attending university as the process undertaken to make said muscle as strong as possible.

The desire I feel to brain-train with maximum intensity in higher education has led me to apply to Columbia – the academic equivalent of an Olympic-level gymnasium. How exactly I plan on using the resources such a ‘gym’ would offer is something I’ve spent months pondering: courses such as “Gender and Applied Economics” taught by Professor Lena Edlund, for instance, would expand my limits of intellectual agility, as would the diversity of NYC’s melting pot mentality, which closely parallels my own upbringing and education."

Here’s why this “Why Columbia” essay works:

• It uses a unique analogy : The essay begins with a unique analogy that compares the brain to a muscle and the process of intellectual growth to going to the gym. It is very creative and immediately captures the reader’s attention.
• It makes good use of the “show, don’t tell” rule : Instead of simply saying Columbia is known for its challenging curriculum that pushes students to their academic brinks, they liken Columbia to an Olympic-level gymnasium, which shows their understanding of Columbia’s academic excellence in a unique way.
• It makes specific references : The essay mentions a specific course, "Gender and Applied Economics,” as an example of how they plan to utilize the resources at Columbia. This shows they conducted thorough research on the university and identified specific academic opportunities that align with their interests.
• Alignment with the environment : The essay highlights the applicant's appreciation for the diversity and multicultural mentality of New York City, which closely parallels their own upbringing. This illustrates a strong sense of fit with Columbia's diverse community and indicates that the applicant would thrive in it.
• Demonstrates their well-thought-out approach : The essay shares that the applicant spent months pondering how to maximize their intellectual growth at Columbia, which proves their dedication and proactive approach to education.

This essay just goes to show how creative you can get with your writing! Don't be afraid to think outside the box, as it can result in a fantastic, unique, and unforgettable essay!

Columbia “Why Us” Example Essay 2

"Please tell us what from your current and past experiences (either academic or personal) attracts you specifically to the areas of study that you noted in the application.” (200 words or fewer)

"It wasn’t until I arrived at [NAME OF TRAIN STATION] on a cold November morning for my first ‘shift’ with [NAME OF ORGANIZATION] that I truly grasped the significance and breadth of economics’ human impact. 

For context, [NAME OF ORGANIZATION] is a non-profit organization whose volunteers take to [CITY] streets and distribute essential supplies to the city's homeless population – or, as we called it, ‘giving a shift.’ I don’t recall exactly how many ‘shifts’ I gave with [NAME OF ORGANIZATION], but the 7-month period I spent working with the organization proved to have a profound impact on my life, character, and perspective. 

What stuck with me most from the experience was coming to admire the sheer grit and unwavering perseverance of those I met during my ‘shifts’; never before had I experienced such fulfilling and uplifting interactions with complete strangers, whose gleaming personalities and senses of humor contrasted starkly with the dire nature of their socioeconomic situations. 

It’s from these selfsame interactions that my inspiration to study economics grew; more specifically, by my pragmatic application of knowledge regarding policy studies and poverty economics that I aspire to gain through higher education, I hope to ‘give an even bigger shift’ for the world of tomorrow."

The majority of this essay is spent explaining how the student’s interest in economics began. They thoroughly explain their experience and demonstrate some key traits, such as a strong sense of social responsibility, a commitment to helping others, empathy, and understanding, without explicitly stating them. 

This student showcases traits that they know Columbia appreciates and ends by stating their specific reason for choosing their major, which is what the prompt asks. This is why it’s important to fully understand each prompt before you answer it, as it does not ask the student to list their interests in attending Columbia.

Instead, it asks about their interest in the areas of study they noted in their application. As such, they do not necessarily have to spend valuable time listing the professors or courses they’re interested in! This prompt calls for a more broad response about the major they chose.

Columbia “Why This College” Example Essay 3

"Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.” (200 words or fewer)

"Watching Spider-Man fighting bad guys in New York made me want to do the same. I can be a superhero through my work as an architect by designing spaces that improve communities and the well-being of others. Opportunities to research the connection between systemic issues and architecture compels me to Columbia.

I am drawn to Professor Galán's lecture "Architecture and Migration in New York" with his focus on politics, nationalism, and colonialism corresponding to architecture. Growing up with grandparents who lived through British occupation, I developed an appreciation for how design affects relationships and communities. 

In particular, I was most proud of my resilient grandparents who fought to keep their traditional [ETHNICITY] homes against colonialism. Realizing architecture has a transformative power and historical significance, I aim to incorporate a thoughtful approach to my design philosophy. I would also join Columbia's Urban Experience to expand my perspectives by learning about the community of New York and experiencing how Columbia creates initiatives for students to improve the surrounding neighborhoods. 

Although I can not climb walls or shoot webs, Columbia offers endless opportunities for me to grow and make a positive impact - like everyone's friendly neighborhood Spider-Man!"

Why This Works

This "why this college" essay effectively highlights the applicant's passion for architecture and their desire to make a positive impact on communities. Here's why it works well:

• It offers a personal connection : The essay starts with a personal anecdote about watching Spider-Man in New York, which captures the reader's attention and demonstrates the applicant's inspiration to become a "superhero" architect, a unique way to explain their career goal.
• Demonstrates clear motivation : The applicant explains how their work as an architect can improve communities and the well-being of others, showing a strong sense of purpose and commitment.
• Clear desire to contribute to their field : The essay mentions the applicant's interest in researching the connection between systemic issues and architecture, indicating a desire to delve deeper into the field and contribute to it.
• Includes faculty interests : The mention of Professor Galán's lecture on "Architecture and Migration in New York" demonstrates the applicant's specific interest in a particular area of study and their alignment with the program’s focus.
• Personal touches : The essay highlights the applicant's personal background, particularly their grandparents' resilience against colonialism, and how it has shaped their perspective on design and community relationships, which evokes more emotion and allows readers to connect with the student deeper.
• It takes a thoughtful approach : The applicant emphasizes the transformative power and historical significance of architecture, which may offer a unique perspective on this field that the committee does not see often. 
• Clear eagerness to contribute to the campus : The student explains their intention to join Columbia's Urban Experience, showcasing their eagerness to actively participate in the community and fit in.
• Impactful ending : The ending is humorous, relates back to their anecdote, and reiterates the applicant’s desire to make a positive impact in their field.

This applicant chose an anecdote that, at first glance, seems unrelated to the topic at hand. However, they tactfully relate it to their career aspirations, and you can do the same! 

Yale “Why This College” Example Essay 1

“What is it about Yale that has led you to apply?” (125 words or fewer)

"As someone who takes an immediate interest in new experiences, hearing about Yale’s “AND” approach to education was like hearing the Cubs won the World Series: shocking! 

The powerful research opportunities and resources found at the Jackson School of Global Affairs combined with Yale’s cozy but free liberal arts atmosphere make it an exhilarating place for me to explore the inner workings of US foreign policy. However, the flexibility of Yale’s curriculum will also allow me to continue my work with young children and pursue my interest in theater by taking a course like “Creating Theater for Young Audiences”.

With its modern 21st-century philosophy and 300+ years of experience, Yale’s curriculum invites me to immerse myself and thrive in ventures both familiar and novel alike."

This essay prompt is very short, so it would be difficult to include a narrative in it. For these kinds of answers, it’s best to just stick to the prompt and share your interests straight away, as this student has. Pay attention to the following features of this essay:

• Its opening : While the essay does not start with an anecdote like the others, it still provides its readers with an interesting introduction by comparing Yale’s AND approach with the Cubs winning the World Series, adding some personality to their essay.
• Its use of space : The student doesn’t dwell on one interest for too long. They mention several different interests, including Yale’s research opportunities, atmosphere, flexible curriculum, theater course, and more. They’re able to keep these ideas simple and connect them so it doesn’t feel overkill. 
• Its conclusion : Despite the limited space, this student writes a quick conclusion to give their final thoughts on Yale in a succinct yet effective way that also mentions their ability to immerse themselves in the community and thrive in it!

This essay is able to accomplish what other 250+ word ones have in only 125 words, and the admissions committee was just as impressed as you!

Yale “Why Us” Example Essay 2

"Coming from [COUNTRY] and having traveled globally, I recognize the resource disparity in different parts of the world, particularly in the STEM fields. That’s why I also recognize the once-in-a-lifetime opportunity attending Yale affords: to work in labs and with resources to which not even [ETHNICITY] professionals have access. 

This opportunity, alongside the possibility to dive further into my academic interests that lay outside my major, specifically the classics, is an incredible chance that I cannot chase in many universities in my country. The ability to intertwine several areas of study in an institution where I can meet and learn from even more unique people from even more eclectic places with diverse and adverse backgrounds alike sounds like the best possible education I could fathom."

Like the previous example, this “why us” essay packs a punch despite its short word count! Here’s how:

• Demonstrates global perspective : The essay begins by acknowledging the applicant's experience of resource disparity in different parts of the world, demonstrating their awareness of global challenges and the importance of access to resources, particularly in the STEM fields.
• Highlights Yale's unique opportunities : The student discusses Yale’s once-in-a-lifetime opportunity to work in well-equipped labs and access resources that may be unavailable even to professionals in the applicant's home country, highlighting the value of Yale's academic environment and facilities.
• Mentions interdisciplinary interest : Yale is big on its interdisciplinary educational approach, which is why it was a smart move for this student to mention their interests beyond their major. This also showcases their intellectual curiosity and desire to take full advantage of all of Yale's offerings.
• Emphasizes cultural diversity : The applicant highlights their desire to interact with unique individuals from diverse backgrounds at Yale. This speaks to the applicant's appreciation for diversity and ability to fit in at Yale and benefit from its diverse community.

In summary, this essay effectively communicates the applicant's appreciation for Yale's resources, interdisciplinary opportunities, and diverse community while demonstrating a strong motivation to make the most of their educational experience at Yale!

Dartmouth “Why This College” Example Essay 

“Dartmouth celebrates the ways in which its profound sense of place informs its profound sense of purpose. As you seek admission to Dartmouth’s Class of 2027, what aspects of the College’s academic program, community, or campus environment attract your interest? In short, Why Dartmouth?” (max 100 words) 

"If I had to place my purpose, I’d tuck it right into my power suit on the way into the first day of my new internship that I would’ve obtained through the Entrepreneurial Internship Program or Tuck Business Bridge Program. 

Aside from attempting the black diamond at Dartmouth Skiway and hiking through the Appalachian Trail, I’ll spend most of my time on campus serving the Upper Valley community through Social Impact Non-Profit Consulting (SINC) and Social Impact Practicums (SIP), using my zest for entrepreneurship to support local non-profits that are fostering dynamic social change throughout the Upper Valley and beyond." 

This Dartmouth prompt has the shortest word count yet, but the student still manages to write a compelling “why this college” essay due to the following aspects:

• It has clear career goals : The essay highlights the applicant's ambition to pursue an internship through the Entrepreneurial Internship Program or Tuck Business Bridge Program, demonstrating a focused career path and knowledge of Dartmouth’s programs.
• It demonstrates community engagement : The applicant expresses their desire to actively contribute to the Upper Valley community through Social Impact Non-Profit Consulting and Social Impact Practicums. This showcases their ability to contribute to not only Dartmouth but the entire region as well.
• Their voice is present : the student still lets their personality shine through as they mention their favorite outdoor activities like skiing and hiking.
• It connects to the college’s values : By expressing their interest in community service, the essay aligns with Dartmouth’s values of civic engagement and making a difference in society, demonstrating a good fit between the applicant's personal goals and the college's mission.

It’s clear this student has put time and effort into their response and researched Dartmouth and all it has to offer! They are able to add personal touches, describe their career goals, and demonstrate how they’ll fit into the Dartmouth community and beyond in only 100 words!

Princeton “Why This College” Example Essay

“As a research institution that also prides itself on its liberal arts curriculum, Princeton allows students to explore areas across the humanities and the arts, the natural sciences, and the social sciences. What academic areas most pique your curiosity, and how do the programs offered at Princeton suit your particular interests?” (Please respond in 250 words or fewer)

"Political science is the academic area that piques my curiosity most, especially with the history of how past power structures shape inequality today. I’m fascinated with the intersection and apparent contradictions of the egalitarian ideals upon which America was built; in the same decade that the Declaration of Independence was written, declaring all men equal, Native Americans were treated as brutes and black indentured servants were shackled into servitude. 

Most of all, I’m intensely curious to learn about the lives of the invisible; currently, I’m reading A Black Woman’s History of the United States, which chronicles black women’s experiences at a time when both legal and societal systems disenfranchised them completely. At Princeton, I’d like to continue this civil rights-based political science work by conducting research with Professor Tali Mendelberg, who focuses on the institutional nuances that invisibly prevent women from holding positions of power. This research is especially important to me because I’ll be running for political office one day and am dedicated to electing more women to political office as a volunteer with [NAME OF ORGANIZATION] and She [NAME OF ORGANIZATION], organizations that support electing young progressive women to political power.

Extracurricularly, I spend my time trying to solve America’s problems through entrepreneurship. Last year, I co-founded [COMPANY], a startup working to make financial literacy available to all Americans. At Princeton, I’d immerse in the eLab startup incubator, the entrepreneurship minor’s workshops, and the Princeton Startup Immersion Program to further explore my entrepreneurial interests and scale [COMPANY]."

Here’s why this essay works:

• Connection to personal experiences : The essay references the applicant's current reading of "A Black Woman's History of the United States" and their dedication to understanding the experiences of marginalized groups. This personal connection adds depth and authenticity to the essay.
• Shares their future goals and impact : The student reveals their long-term goal of running for political office and their dedication to electing more women to positions of power. This demonstrates a sense of purpose and a desire to create meaningful change in the political landscape.
• Integration of personal and academic interests : The essay effectively intertwines the applicant's passion for political science with their entrepreneurial endeavors. It showcases how they seek to apply their knowledge and skills in entrepreneurship to address societal issues. 
• Fit with Princeton's values : The essay aligns the applicant's values and interests with Princeton's emphasis on academic excellence, research, social justice, and entrepreneurship. By proving their goals resonate with the college's values, the essay highlights a strong fit between the applicant and the institution.
• Connection to extracurricular opportunities : The essay highlights the applicant's interest in participating in Princeton's eLab startup incubator, entrepreneurship workshops, and the Princeton Startup Immersion Program to their desire to fully immerse themselves in the college community.

Overall, this essay stands out by showcasing the applicant's intellectual curiosity, commitment to social justice, entrepreneurial spirit, emphasis on diversity, and alignment with Princeton's academic programs and values. It even mentions extracurriculars, which students often overlook!

NYU “Why Us” Example Essay 

“We would like to know more about your interest in NYU. We are particularly interested in knowing what motivated you to apply to NYU and more specifically, why you have applied or expressed interest in a particular school, college, program, and/or area of study? We would like to understand why NYU?” (2500 character maximum)

"Though the brain, in all actuality, is not like any other muscle in the human body, the fact that I tend to view my brain as one would view any other muscle is something that must be acknowledged before analogizing how I’ve recently gone about challenging myself intellectually. 

Simply put, I take my brain to the gym; I analyze its power through its capability to ‘lift’ (fully comprehend) intellectual weights of varying mass and attempt to broaden the reach of its abilities by consistently exercising it, repeatedly pushing it just past its limits until it grows stronger and is thus ready to load on even heavier weights. While I’m by no means claiming here to be some sort of bodybuilding guru – in fact, I weigh roughly the same as most large dogs – this particular process of meticulous brain-training is something I’ve found myself doing in an endless quest to satisfy my insatiable thirst for an understanding of the bigger picture. 

Although attending my current institution has provided me with a stimulating academic experience, and one where I’ve jumped at the opportunity to more deeply explore my interests in both familiar and unfamiliar subjects alike, I find myself at a level of intellectual strength and vitality today where I’m confident in my capacity to take another step forwards – or better yet, a quantum leap into the academic equivalent of an Olympic-level gymnasium that is NYU.

How exactly I plan to utilize the variety of resources such a 'gym’ would provide is a question I’ve spent years eagerly pondering: for one, continuing on my path of pursuing degrees in economics and philosophy at a school ranked 11th and 1st in those subjects respectively would be an absolute honor, as would the experience of studying beneath Professor Alberto Bisin, whose HCEO lecture on Cultural Inequality I’ve now watched countless times. 

Tantamount to my commitment towards fully exhausting NYU’s academic resources is the level to which I aim to immerse myself in the school’s diverse community, whether it be by driving Tandon’s Formula SAE racecar in competition or volunteering for the noble Change the Imbalance Initiative, I want to ensure that my character undergoes as much development as my intellect in being an NYU student. What stands above all, though, is my desire to give back to the Violet garden of intellectual growth by putting my voice into play within NYU’s academic arena, both inside and outside the classroom."

This essay may sound familiar, as it follows a similar analogy to one of the Columbia essay examples. This is bound to happen, and it’s okay if your great essay idea is similar to one you find online, so long as you make it your own. Here are some key takeaways to note in this essay:

• It uses a personalized analogy : Although the analogy of the brain as a muscle may have been used before, the applicant adds a personal touch by describing their own intellectual journey and the specific ways in which they seek to challenge themselves and grow to add individuality to the essay.
• It adds tasteful humor : Humor can be risky when it comes to essays because you don’t know how well your jokes will be received. However, this student uses what we consider “safe humor” to add personality to their essay (their joke about weighing as much as large dogs).
• It tactfully mentions prestige : As previously mentioned, you should not focus on prestige in your essay, but you can mention it, which is what this student does by briefly discussing NYU’s ranking but not dwelling on it.
• It Integrates extracurricular interests : The essay goes beyond academic pursuits and highlights the applicant's interest in extracurricular activities at NYU. This demonstrates a well-rounded approach to college life and a commitment to making a positive impact beyond the classroom.
• It mentions their desire to contribute to NYU’s academic arena : The essay ends by expressing the applicant's eagerness to contribute their voice to NYU's academic environment, which demonstrates their eagerness to engage in meaningful discussions and enrich the intellectual community at NYU.

So, while we’ve seen the analogy before, this essay effectively conveys the applicant's intellectual curiosity, ambition, and fit with NYU's academic resources and community in a distinct way!

Duke “Why This College” Example Essay 1

“Why Duke?”

"During the COVID-19 pandemic, my family and I volunteered at the [NAME OF HOSPITAL] in [CITY] to make cotton masks for those experiencing the mask shortage. I want to continue combatting similar medical crises in the future. I am confident Duke has the opportunities available to help me achieve my goal of providing and ensuring health care to improve the quality of life for people in my community.

While combining my Biochemistry major with a Health Policy Certificate, I also wish to contribute to the Duke community through research in Dr. Lorena Sue Beese’s lab. I want to analyze biological structures to create new therapeutic agents and diagnostics for a variety of diseases. By pairing my interest in research and participating in initiatives like Duke One Health, or with the Duke Center for Community and Population Health Improvement, I will receive a foundation in how to create and advance a unifying system of population health.

Aside from academic interest at Duke, I will seek community with individuals who share part of my common history to create a family away from [CITY]. By joining the [NAME OF GROUP], I will delve deeper into amplifying minority voices on health disparities specific to the [RACE] America, [ETHNICITY], and [ETHNICITY] communities. By participating in the Duke University Chorale, I will continue to pursue my love for beautiful and meaningful music in a community just as enchanted by it as I am."

If you’re planning on applying to Duke , consider drawing inspiration from this compelling “why this college” essay, and make note of the following parts that make it stand out:

• Opens with a meaningful experience : The essay begins by highlighting the applicant's volunteer work during the COVID-19 pandemic, which shows their commitment to public health and their desire to address medical crises.
• Makes specific reference to Duke’s opportunities : The essay makes reference to the student’s interest in conducting research in Dr. Lorena Sue Beese's lab. Their mention of initiatives like Duke One Health also shows their awareness of the university's resources.
• Mentions their appreciation for diversity : diversity is an important value at Duke. This student showcases their desire to work with diverse communities and express their interest in joining a group that amplifies minority voices on health disparities, proving their commitment to inclusivity.
• Has clear academic and career goals : The student shares their passion for combating medical crises and improving people's quality of life. They express their intention to pursue a Biochemistry major and a Health Policy Certificate at Duke, displaying a well-defined academic path.

If you want to write a laser-focused essay like this, it’s important you know what you want! Have clear, defined goals and a plan to get you there. Know which resources Duke offers will help you the most and incorporate them into your essay. 

Duke “Why This College” Example Essay 2

“What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there's something in particular about our offerings that attracts you, feel free to share that as well.” (250-word limit)

"At Duke, college is a verb whose definition is a collage of countless experiences and endeavors prospective students aim to undertake as Blue Devils. Though 250 words isn’t enough to encapsulate the whole collage comprehensively, I can at least venture to provide snapshots of what my own collage would look like… in other words, what it’d look like for me “to Duke.” 

For me, “to Duke” means living beyond the confines of one’s comfort zone. I’ve already started “to Duke” via high school DECA and aim to continue duking it out in different arenas - intellectually, entrepreneurially, and otherwise - as I hone my accrued high school skills on the collegiate chopping block. One way to really test myself when it comes to my dreams of becoming an entrepreneurial hotelier is by pursuing Duke’s Innovation and Entrepreneurship Undergrad Certificate, because “to Duke” also means following one’s dreams and building credibility the right way en route. 

In other words, “to Duke” means taking no shortcuts and measuring twice but cutting once, as the age-old contractor’s adage goes. Thus, it’s with the best intent and utmost intention that I apply to Duke because my research has confirmed what I already felt to be true: “to Duke” is to be me, and also to be you, in a place where we can both be helping each other, too. “To Duke” is to collaborate, so it’s truly this collaboration at the core of teaching and learning at Duke that ultimately does it for me."

This final “why this college” essay works for the following reasons:

• It uses repetition well : Throughout the essay, the student repeats the phrase “to Duke” and gives various definitions of what this means and how they’ve already done it, and what they plan on doing in the future “to Duke,” which adds cohesion to the essay and demonstrates their commitment to the college.
• It’s specific : The essay makes specific reference to the certificate this student would like to pursue at Duke and the numerous ways they plan on stepping out of their comfort zone using Duke’s resources.
• They quote Duke : Sometimes quoting the school’s mission can be cliche, but this student has chosen unique quotes and seamlessly integrated them into her essay while explaining what these words mean to her. This demonstrates she’s done her research and truly resonates with Duke’s motto.
• It’s focused : This response is all about Duke; it doesn’t use anecdotes but still includes a powerful and personal message about this student’s aspirations, experiences, interests, and values.

This essay effectively communicates the writer’s passion, ambition, and alignment with Duke's values. You can feel their enthusiasm and excitement to attend Duke throughout, and it’s clear they plan on contributing to its community!

While we’ve provided you with some excellent examples to help you start your “why this college” essay, there are over 175 more essay examples you can look through before you feel confident enough to start step one of the process!

FAQs: “Why This College” Essays

In case you still have questions about how to write a “why this college” essay, here are the answers to frequently asked questions about this application material:

1. What Is the Purpose of a “Why This College” Essay?

With limited spots in each program, colleges want to know you’re dedicated to their school and its values. The purpose of a "why this college" statement is to convince the admissions committee that you have carefully considered your college choice and that you’re genuinely excited about the prospect of attending that particular institution.

2. How Do You Write a “Why This College” Essay?

To write a “why this college” essay, follow the comprehensive steps listed above. Here’s a brief summary of them:

• Step one : Do your research on the college you’re writing your essay for
• Step two : Reflect on your own interests and goals
• Step three : Connect the dots between your interests and goals and the college’s offerings
• Step four : Keep it simple by only mentioning a few of these connections
• Step five : Explain how you’ll fit in and how your values align with the college’s values
• Step six : Revise and rework your essay until it’s perfect
• Step seven : Have someone look your essay over for additional feedback before submitting it

By following these steps, you should be able to write an authentic, focused, and compelling “why this college” essay!

3. Which Colleges Require a “Why Us” Essay?

Here are some colleges that typically require a “why us” essay or a variation of it: 

• Harvard University
• Yale University
• Princeton University
• Columbia University
• Cornell University
• Duke University
• New York University (NYU)
• Stanford University
• University of Chicago
• Massachusetts Institute of Technology
• California Institute of Technology 
• Johns Hopkins University
• Bowdoin College
• Brown University
• Northwestern University
• Swarthmore College
• University of Michigan
• University of Virginia
• University of California
• University of Pennsylvania

It's best to check the admission requirements of the colleges you’re interested in during your intended application cycle to get the most updated information on the required supplemental essays .

Final Thoughts

Whether you choose to write about a life-changing experience that influenced you to become a nurse and join Duke’s renowned nursing program, or you simply want to explore various disciplines through Harvard’s interdisciplinary curriculums, you can write a captivating “why this college” essay that will help get you into your dream college.

Regardless of the direction you take, so long as you follow the steps above, avoid the mistakes discussed, and use the examples in this guide for inspiration, you should be golden!

Get A Free Consultation

You may also like.

How to Email a College Admissions Office - 3 Sample Emails

Transferring to the Ivy League: When, How + Steps To Take

How Do I Write the “Why Us” Essay?

So you’re completing your college application and arrive at the dreaded “Why Us?” essay. What to do? Here’s what Ethan Sawyer, the College Essay Guy , recommends!

Here are three quick tips to get you on the right track:  

1. Don’t write about the school’s size, location, reputation or the weather.

Why? Because that’s what half of America is writing about. Take a hint from Emory University, whose “Why us” essay used to read:

Many students decide to apply to Emory University based on our size, location, reputation, and yes, the weather. Besides these valid reasons as a possible college choice, why is Emory University a particularly good match for you?

Why do they say don’t write about those things? Because they’re tired of reading about them. In fact, after you’ve written your first draft, go back through your essay and underline anything that sounds like it could have appeared in another student’s essay and then delete it.  

2. Don’t simply use emotional language to make your case.

“I really, really want to go to Northwestern because I just have this feeling that it’s the place for me” does not a good case make. It doesn’t show how you are a.) qualified or b.) a good match for the school. You’re making a case–an argument–and the argument is that you are perfect for one another. Use facts to prove it.  

3. Don’t think of this as a “Why Them” essay.

In other words, don’t just talk about what’s awesome about the school–the “us” in “Why us” refers not simply to the school, but to you and the school. So here’s a tip: make two columns on a blank sheet of paper and label one column “me” and one column “them.” Then make a list of 10-15 reasons why you’re a perfect match.

For more Do’s and Don’ts for the “Why us” essay, check out this handy resource . And for more personal statement help, visit us at www.collegeessayguy.com .  

This post was written by a friend of Magoosh.

View all posts

More from Magoosh

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Calculate for all schools

Your chance of acceptance, your chancing factors, extracurriculars, concluding a 'why us' essay.

I'm writing my college application essays and wanted some advice. What's the best way to wrap up a 'Why Us' essay effectively? I don't want it to sound generic, but I'm struggling to find a good way to end it.

It's important to leave a lasting impression with your 'Why Us' essay, as this helps reinforce your genuine interest in the school. While there is no one, perfect way to do it, you might want to try some of these techniques.

1. Call back to your introduction: Reference an idea or theme from your introduction to create a full circle effect. This will help tie your whole essay together and bring it to a satisfying closure.

2. Show personal growth or connection: Demonstrate how much you have grown and how you are now prepared to take on the challenges and opportunities of college life.

3. Look to the future: Briefly discuss how you envision yourself at the college. Mention your goals, aspirations, or how you believe the school will contribute to your success. This can range from academic goals to extracurricular or professional ambitions.

4. Be concise and direct: A strong conclusion doesn't need to be lengthy. In just a few sentences, restate your main reasons or themes for wanting to attend the college, leaving a lasting and memorable impression.

Here's an example of an effective conclusion for a 'Why Us' essay:

"Ultimately, I believe that attending [College Name] will not only provide me with the academic rigor and resources necessary to excel in my field, but also expose me to a diverse and intellectually stimulating environment that fosters personal growth and meaningful connections. As an active member of the [Specific Club or Program], I look forward to engaging in meaningful conversations and collaborations with my peers, challenging myself academically, and becoming an integral part of the [College Name] community. I am eager to contribute my unique perspectives and experiences, and continue my journey of growth and discovery at [College Name]."

With this conclusion, you're able to reiterate your reasons for choosing the college, demonstrate your eagerness to contribute to the community, and leave a memorable final impression.

About CollegeVine’s Expert FAQ

CollegeVine’s Q&A seeks to offer informed perspectives on commonly asked admissions questions. Every answer is refined and validated by our team of admissions experts to ensure it resonates with trusted knowledge in the field.

Michael Ian Black: Why I Might Leave the U.S. Even if Trump Loses

JFK was wrong—Americans don’t owe their country anything, and the U.S. has been letting its people down for a long time.

Michael Ian Black

Illustration by Elizabeth Brockway/The Daily Beast

Kennedy got it wrong. The real Kennedy , not the nepo baby crackpot currently rasping around trying to get Trump elected . I’m talking about his presidential uncle, JFK , who famously declaimed: “Ask not what your country can do for you. Ask what you can do for your country.”

It’s a good line. Folks love that line. It’s also total BS.

The fact is, most of us are here by happenstance. We found ourselves pushed into a world neither of our making nor our choosing. The fact that we find ourselves in this particular nation at this particular time is no more than luck of the draw. So why do I owe a single, solitary thing to this landmass on which I find myself?

Why should I ask myself what I can do for America when America is letting so many of us down?

There are many ways to think of a nation. One way is the JFK model: The nation is a home and all of us are responsible for maintaining and improving that home. That’s a pleasant way to think of it, but it also implies a family structure because a home, after all, is a place to house a family.

So what happens when the other family members aren’t holding up their end of the deal? What happens when Mom and Dad won’t stop bickering long enough to make sure the light bill gets paid? What happens when the family is a dysfunctional mess? What if I’m doing my part by washing the dishes but the roof is falling on my head?

I used to think of my nation as a home and my fellow Americans as, in a sense, my family. I feel that less and less. Not because I’ve “given up” on America, but because I’m not sure I ever understood America to begin with.

I’ve started to think about Kennedy’s words with something resembling bitterness. Yes, I’m grateful for the opportunities I’ve had in my life. But I can’t honestly say they were given to me by “America” any more than I can say the macaroni and cheese I made for lunch was given to me by Kraft. I paid for that mac and cheese and I have paid for America.

And America continues to let me down.

What does any nation owe its citizenry in return for the citizens’ allegiance? Safety, certainly. Can the U.S. be said to be holding up its end of the deal when people are routinely slaughtered in shopping malls, churches, concerts, and schools?

What about health care? Education? Infrastructure? What about opportunity-for-all? Is this nation, the richest and most powerful that history has ever known, using its vast resources to improve the lives of all Americans?

The question is rhetorical because the answer is obvious.

I’m not even going to even talk about our foreign follies over the last 80 years. I’m confining this conversation to our domestic situation and the lack of a cohesive national vision. We haven’t known who we were since the Soviets tapped out in the early ’90s.

Even then, what were we? A beacon of freedom in a darkening world? That’s the story we liked to tell ourselves, but it was always, at best, an exaggeration. Since World War II, what we’ve mostly been is a war machine sponsored by Ronald McDonald. The Soviets just gave us a place to point our missiles.

The values we claim to support: democracy, freedom, equality. Those same values we bomb other countries into accepting aren’t even being practiced at home. We’re neither the freest, most democratic, nor most equal nation.

Not even close.

Instead, we’re backtracking as we relitigate important questions about reproductive rights, freedom of self-expression, and the ability of any and all of us to rise through the narrow chokepoint of American opportunity to become, to quote the old Army recruitment poster, all we can be.

This isn’t about the 2024 election . I’m not going to embody the cliche of so many liberal Americans of privilege—saying I’m going to flee the nation if Donald Trump wins.

Increasingly, I’m not sure it matters who wins in November. Can any person reorient this hobbling and sclerotic nation in four years? In eight? What can be done to reinvigorate/redefine our national identity? Must we have another goddamned world war for Americans to find purpose?

If we’re going to defend so-called “American exceptionalism,” then let’s start by making this place exceptional. Not just for attendees of the Met Gala but for everybody.

I’m going to continue to advocate for this nation right up until the moment I leave it (should that day ever come). I’m going to advocate for the things I used to believe about this nation, not because I owe it anything, but because it owes me, just as it owes all of us. Allegiance is a two-way street. If you want ours, you’ve got to give us yours.

So I’m asking questions.

Why are health care costs out of control? Why are students starting their professional lives saddled with a hundred thousand dollars or more in student loan debt? Why can’t families survive on a single income? Why doesn’t the nation offer daycare for working mothers?

Why are educational outcomes in this country so bad for so many people? Why do minorities die at a higher rate than the majority population? Why does the richest nation in the world have falling life expectancy while other nations are seeing their citizens live longer lives?

Above all, I’m asking this: What can my country do for me?

Got a tip? Send it to The Daily Beast  here .

READ THIS LIST

• Skip to main content
• Keyboard shortcuts for audio player

Solar eclipse 2024: Follow the path of totality

Solar eclipse, watch live: total solar eclipse.

The NPR Network

A total solar eclipse is crossing from the Pacific coast of Mexico through the United States on Monday.

According to NASA , totality will start around 11:07 a.m. PDT/1:07 EDT in Mexico and leave Maine at around 1:30 pm PDT/3:30 pm EDT. Precisely when you'll be able to see the eclipse — and what kind of eclipse you'll be able to see — will depend on your location and time zone. More on that here .

Here's what time the eclipse will be visible in your region

This will be the last chance to catch a total solar eclipse in the continental U.S. for about 20 years, so here's what you need to know to safely enjoy!

Livestreams from along the path of totality

View from Vermont

Vermont Public will livestream views of the eclipse from the Fairbanks Museum and Planetarium in St. Johnsbury, Vermont. Tune in starting at 3 p.m. ET.

View from New Hampshire

NHPBS will livestream the solar eclipse from Lancaster, N.H. starting at 12 p.m. ET.

View from Maine

Maine Public will livestream from Mars Hill, Maine, starting at 2:30 p.m.

More resources to enjoy the eclipse

• Sharing the eclipse with tiny humans?  Check out these  kid-friendly total solar eclipse learning guides  from Vermont Public's  But Why,  and this great explainer from KERA Kids on  the difference between a solar and a lunar eclipse.
• Plan to wander into the wild for the best view?   Here are some tips from outdoor experts.
• Tips from Bill Nye  on the best ways to enjoy the eclipse.
• Feeling whimsical?  Here are three ways to  sprinkle a little magic into your eclipse experience .

NPR will be sharing highlights here from across the NPR Network throughout the day Monday if you're unable to get out and see it in real time.

• Newsletters
• Account Activating this button will toggle the display of additional content Account Sign out

I Served on the Florida Supreme Court. What the New Majority Just Did Is Indefensible.

On April 1, the Florida Supreme Court, in a 6–1 ruling, overturned decades of decisions beginning in 1989 that recognized a woman’s right to choose—that is, whether to have an abortion—up to the time of viability.

Anchored in Florida’s own constitutional right to privacy, this critical individual right to abortion had been repeatedly affirmed by the state Supreme Court, which consistently struck down conflicting laws passed by the Legislature.

As explained first in 1989:

Florida’s privacy provision is clearly implicated in a woman’s decision of whether or not to continue her pregnancy. We can conceive of few more personal or private decisions concerning one’s body in the course of a lifetime.

Tellingly, the justices at the time acknowledged that their decision was based not only on U.S. Supreme Court precedent but also on Florida’s own privacy amendment.

I served on the Supreme Court of Florida beginning in 1998 and retired, based on our mandatory retirement requirement, a little more than two decades later. Whether Florida’s Constitution provided a right to privacy that encompassed abortion was never questioned, even by those who would have been deemed the most conservative justices—almost all white men back in 1989!

And strikingly, one of the conservative justices at that time stated: “If the United States Supreme Court were to subsequently recede from Roe v. Wade , this would not diminish the abortion rights now provided by the privacy amendment of the Florida Constitution.” Wow!

In 2017 I authored an opinion holding unconstitutional an additional 24-hour waiting period after a woman chooses to terminate her pregnancy. Pointing out that other medical procedures did not have such requirements, the majority opinion noted, “Women may take as long as they need to make this deeply personal decision,” adding that the additional 24 hours stipulated that the patient make a second, medically unnecessary trip, incurring additional costs and delays. The court applied what is known in constitutional law as a “strict scrutiny” test for fundamental rights.

Interestingly, Justice Charles Canady, who is still on the Florida Supreme Court and who participated in the evisceration of Florida’s privacy amendment last week, did not challenge the central point that abortion is included in an individual’s right to privacy. He dissented, not on substantive grounds but on technical grounds.

So what can explain this 180-degree turn by the current Florida Supreme Court? If I said “politics,” that answer would be insufficient, overly simplistic. Unfortunately, with this court, precedent is precedent until it is not. Perhaps each of the six justices is individually, morally or religiously, opposed to abortion.

Yet, all the same, by a 4–3 majority, the justices—three of whom participated in overturning precedent—voted to allow the proposed constitutional amendment on abortion to be placed on the November ballot. (The dissenters: the three female members of the Supreme Court.) That proposed constitutional amendment:

Amendment to Limit Government Interference With Abortion: No law shall prohibit, penalize, delay, or restrict abortion before viability or when necessary to protect the patient’s health, as determined by the patient’s healthcare provider. This amendment does not change the Legislature’s constitutional authority to require notification to a parent or guardian before a minor has an abortion. 

For the proposed amendment to pass and become enshrined in the state constitution, 60 percent of Florida voters must vote yes.

In approving the amendment to be placed on the ballot at the same time that it upheld Florida’s abortion bans, the court angered those who support a woman’s right to choose as well as those who are opposed to abortion. Most likely the latter groups embrace the notion that fetuses are human beings and have rights that deserve to be protected. Indeed, Chief Justice Carlos Muñiz, during oral argument on the abortion amendment case, queried the state attorney general on precisely that issue, asking if the constitutional language that defends the rights of all natural persons extends to an unborn child at any stage of pregnancy.

In fact, and most troubling, it was the three recently elevated Gov. Ron DeSantis appointees—all women—who expressed their views that the voters should not be allowed to vote on the amendment because it could affect the rights of the unborn child. Justice Jamie Grosshans, joined by Justice Meredith Sasso, expressed that the amendment was defective because it failed to disclose the potential effect on the rights of the unborn child. Justice Renatha Francis was even more direct, writing in her dissent:

The exercise of a “right” to an abortion literally results in a devastating infringement on the right of another person: the right to live. And our Florida Constitution recognizes that “life” is a “basic right” for “[a]ll natural persons.” One must recognize the unborn’s competing right to life and the State’s moral duty to protect that life.

In other words, the three dissenting justices would recognize that fetuses are included in who is a “natural person” under Florida’s Constitution.

What should be top of mind days after the dueling decisions? Grave concern for the women of our state who will be in limbo because, following the court’s ruling, a six-week abortion ban—at a time before many women even know they are pregnant—will be allowed to go into effect. We know that these restrictions will disproportionately affect low-income women and those who live in rural communities.

But interestingly, there is a provision in the six-week abortion ban statute that allows for an abortion before viability in cases of medical necessity: if two physicians certify that the pregnant patient is at risk of death or that the “fetus has a fatal fetal abnormality.”

The challenge will be finding physicians willing to put their professional reputations on the line in a state bent on cruelly impeding access to needed medical care when it comes to abortion.

Yet, this is the time that individuals and organizations dedicated to women’s health, as well as like-minded politicians, will be crucial in coordinating efforts to ensure that abortions, when needed, are performed safely and without delay. This is the time to celebrate and support organizations, such as Planned Parenthood and Emergency Medical Assistance , as well as our own RBG Fund , which provides patients necessary resources and information. Floridians should also take full advantage of the Repro Legal Helpline .

We all have a role in this—women and men alike. Let’s get out, speak out, shout out, coordinate our efforts, and, most importantly, vote . Working together, we can make a difference.

• Solar Eclipse 2024

What the World Has Learned From Past Eclipses

C louds scudded over the small volcanic island of Principe, off the western coast of Africa, on the afternoon of May 29, 1919. Arthur Eddington, director of the Cambridge Observatory in the U.K., waited for the Sun to emerge. The remains of a morning thunderstorm could ruin everything.

The island was about to experience the rare and overwhelming sight of a total solar eclipse. For six minutes, the longest eclipse since 1416, the Moon would completely block the face of the Sun, pulling a curtain of darkness over a thin stripe of Earth. Eddington traveled into the eclipse path to try and prove one of the most consequential ideas of his age: Albert Einstein’s new theory of general relativity.

Eddington, a physicist, was one of the few people at the time who understood the theory, which Einstein proposed in 1915. But many other scientists were stymied by the bizarre idea that gravity is not a mutual attraction, but a warping of spacetime. Light itself would be subject to this warping, too. So an eclipse would be the best way to prove whether the theory was true, because with the Sun’s light blocked by the Moon, astronomers would be able to see whether the Sun’s gravity bent the light of distant stars behind it.

Two teams of astronomers boarded ships steaming from Liverpool, England, in March 1919 to watch the eclipse and take the measure of the stars. Eddington and his team went to Principe, and another team led by Frank Dyson of the Greenwich Observatory went to Sobral, Brazil.

Totality, the complete obscuration of the Sun, would be at 2:13 local time in Principe. Moments before the Moon slid in front of the Sun, the clouds finally began breaking up. For a moment, it was totally clear. Eddington and his group hastily captured images of a star cluster found near the Sun that day, called the Hyades, found in the constellation of Taurus. The astronomers were using the best astronomical technology of the time, photographic plates, which are large exposures taken on glass instead of film. Stars appeared on seven of the plates, and solar “prominences,” filaments of gas streaming from the Sun, appeared on others.

Eddington wanted to stay in Principe to measure the Hyades when there was no eclipse, but a ship workers’ strike made him leave early. Later, Eddington and Dyson both compared the glass plates taken during the eclipse to other glass plates captured of the Hyades in a different part of the sky, when there was no eclipse. On the images from Eddington’s and Dyson’s expeditions, the stars were not aligned. The 40-year-old Einstein was right.

“Lights All Askew In the Heavens,” the New York Times proclaimed when the scientific papers were published. The eclipse was the key to the discovery—as so many solar eclipses before and since have illuminated new findings about our universe.

To understand why Eddington and Dyson traveled such distances to watch the eclipse, we need to talk about gravity.

Since at least the days of Isaac Newton, who wrote in 1687, scientists thought gravity was a simple force of mutual attraction. Newton proposed that every object in the universe attracts every other object in the universe, and that the strength of this attraction is related to the size of the objects and the distances among them. This is mostly true, actually, but it’s a little more nuanced than that.

On much larger scales, like among black holes or galaxy clusters, Newtonian gravity falls short. It also can’t accurately account for the movement of large objects that are close together, such as how the orbit of Mercury is affected by its proximity the Sun.

Albert Einstein’s most consequential breakthrough solved these problems. General relativity holds that gravity is not really an invisible force of mutual attraction, but a distortion. Rather than some kind of mutual tug-of-war, large objects like the Sun and other stars respond relative to each other because the space they are in has been altered. Their mass is so great that they bend the fabric of space and time around themselves.

Read More: 10 Surprising Facts About the 2024 Solar Eclipse

This was a weird concept, and many scientists thought Einstein’s ideas and equations were ridiculous. But others thought it sounded reasonable. Einstein and others knew that if the theory was correct, and the fabric of reality is bending around large objects, then light itself would have to follow that bend. The light of a star in the great distance, for instance, would seem to curve around a large object in front of it, nearer to us—like our Sun. But normally, it’s impossible to study stars behind the Sun to measure this effect. Enter an eclipse.

Einstein’s theory gives an equation for how much the Sun’s gravity would displace the images of background stars. Newton’s theory predicts only half that amount of displacement.

Eddington and Dyson measured the Hyades cluster because it contains many stars; the more stars to distort, the better the comparison. Both teams of scientists encountered strange political and natural obstacles in making the discovery, which are chronicled beautifully in the book No Shadow of a Doubt: The 1919 Eclipse That Confirmed Einstein's Theory of Relativity , by the physicist Daniel Kennefick. But the confirmation of Einstein’s ideas was worth it. Eddington said as much in a letter to his mother: “The one good plate that I measured gave a result agreeing with Einstein,” he wrote , “and I think I have got a little confirmation from a second plate.”

The Eddington-Dyson experiments were hardly the first time scientists used eclipses to make profound new discoveries. The idea dates to the beginnings of human civilization.

Careful records of lunar and solar eclipses are one of the greatest legacies of ancient Babylon. Astronomers—or astrologers, really, but the goal was the same—were able to predict both lunar and solar eclipses with impressive accuracy. They worked out what we now call the Saros Cycle, a repeating period of 18 years, 11 days, and 8 hours in which eclipses appear to repeat. One Saros cycle is equal to 223 synodic months, which is the time it takes the Moon to return to the same phase as seen from Earth. They also figured out, though may not have understood it completely, the geometry that enables eclipses to happen.

The path we trace around the Sun is called the ecliptic. Our planet’s axis is tilted with respect to the ecliptic plane, which is why we have seasons, and why the other celestial bodies seem to cross the same general path in our sky.

As the Moon goes around Earth, it, too, crosses the plane of the ecliptic twice in a year. The ascending node is where the Moon moves into the northern ecliptic. The descending node is where the Moon enters the southern ecliptic. When the Moon crosses a node, a total solar eclipse can happen. Ancient astronomers were aware of these points in the sky, and by the apex of Babylonian civilization, they were very good at predicting when eclipses would occur.

Two and a half millennia later, in 2016, astronomers used these same ancient records to measure the change in the rate at which Earth’s rotation is slowing—which is to say, the amount by which are days are lengthening, over thousands of years.

By the middle of the 19 th century, scientific discoveries came at a frenetic pace, and eclipses powered many of them. In October 1868, two astronomers, Pierre Jules César Janssen and Joseph Norman Lockyer, separately measured the colors of sunlight during a total eclipse. Each found evidence of an unknown element, indicating a new discovery: Helium, named for the Greek god of the Sun. In another eclipse in 1869, astronomers found convincing evidence of another new element, which they nicknamed coronium—before learning a few decades later that it was not a new element, but highly ionized iron, indicating that the Sun’s atmosphere is exceptionally, bizarrely hot. This oddity led to the prediction, in the 1950s, of a continual outflow that we now call the solar wind.

And during solar eclipses between 1878 and 1908, astronomers searched in vain for a proposed extra planet within the orbit of Mercury. Provisionally named Vulcan, this planet was thought to exist because Newtonian gravity could not fully describe Mercury’s strange orbit. The matter of the innermost planet’s path was settled, finally, in 1915, when Einstein used general relativity equations to explain it.

Many eclipse expeditions were intended to learn something new, or to prove an idea right—or wrong. But many of these discoveries have major practical effects on us. Understanding the Sun, and why its atmosphere gets so hot, can help us predict solar outbursts that could disrupt the power grid and communications satellites. Understanding gravity, at all scales, allows us to know and to navigate the cosmos.

GPS satellites, for instance, provide accurate measurements down to inches on Earth. Relativity equations account for the effects of the Earth’s gravity and the distances between the satellites and their receivers on the ground. Special relativity holds that the clocks on satellites, which experience weaker gravity, seem to run slower than clocks under the stronger force of gravity on Earth. From the point of view of the satellite, Earth clocks seem to run faster. We can use different satellites in different positions, and different ground stations, to accurately triangulate our positions on Earth down to inches. Without those calculations, GPS satellites would be far less precise.

This year, scientists fanned out across North America and in the skies above it will continue the legacy of eclipse science. Scientists from NASA and several universities and other research institutions will study Earth’s atmosphere; the Sun’s atmosphere; the Sun’s magnetic fields; and the Sun’s atmospheric outbursts, called coronal mass ejections.

When you look up at the Sun and Moon on the eclipse , the Moon’s day — or just observe its shadow darkening the ground beneath the clouds, which seems more likely — think about all the discoveries still yet waiting to happen, just behind the shadow of the Moon.

More Must-Reads From TIME

• Exclusive: Google Workers Revolt Over $1.2 Billion Contract With Israel
• Jane Fonda Champions Climate Action for Every Generation
• Stop Looking for Your Forever Home
• The Sympathizer Counters 50 Years of Hollywood Vietnam War Narratives
• The Bliss of Seeing the Eclipse From Cleveland
• Hormonal Birth Control Doesn’t Deserve Its Bad Reputation
• The Best TV Shows to Watch on Peacock
• Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time

Contact us at [email protected]

You May Also Like

How to make Michael Twitty’s matzoh ball gumbo, a soup of Black and Jewish cuisines

• Show more sharing options
• Copy Link URL Copied!

With a rainbow knitted kippah affixed to the crown of his head, Michael Twitty is paced and intentional as he moves through the test kitchen at the L.A. Times. He’s here to make one of his classic Passover dishes, matzoh ball gumbo, which combines two recipes from his food memoir “ Koshersoul .”

The crimson stew adds buoyant, scallion-studded matzoh balls to a heartening okra gumbo, joining two staple dishes from Jewish and Black Southern cuisines. Chicken broth and diced tomatoes lend the finished gumbo their umami, with a Creole spice blend that imparts a gentle, humming heat.

Twitty, who hails from the Washington, D.C., area, says he’s always wanted to winter in Los Angeles. He’s been living at the junction of Beverly Hills, Pico-Robertson and West Hollywood since November and, following a short trip back to the East Coast in March, plans to stay through June.

The best cookbooks for spring 2024

The best new cookbooks of the season are cropping up like the superblooms of spring. They’re getting us into the kitchen to make Joan Nathan’s pecan rolls, José Andrés chilled yogurt soup, marinated feta with grapefruit and spice-roasted tomatoes from Kismet and more.

April 10, 2024

After hosting a conversation at chef Martin Draluck’s Black Pot Supper Club series in February, Twitty will take over the kitchen at Baldwin Hills’ Post & Beam restaurant with his “Koshersoul” dinner pop-up on Wednesday, May 15. The evening will include back-to-back dinners with recipes from the book. The first service will lean into Twitty’s Jewish background with West African brisket and peach rice kugel, as well as matzoh ball gumbo. The second will embrace a cookout vibe with the same brisket plus barbecue chicken and lamb (all of the meat will be kosher), baked beans and collard green lox wraps.

“Koshersoul,” the follow up to his James Beard Award-winning “The Cooking Gene: A Journey Through African American Culinary History,” details Twitty’s journey as a Black, gay and Jewish man and draws meaningful links between Afro-Atlantic and global Jewish culinary practices, including the contributions of Jews of color. It was named the 2023 book of the year at the National Jewish Book Awards, making Twitty the first Black author to win the distinction. Currently, Twitty is working on a cookbook with essential recipes from the American South and has plans to write another food memoir and history that will serve as a queer journey through the culinary world.

Michael Twitty became the first African American author to win the National Jewish Book Award in 2023 for his book “Koshersoul.”

Chef and author Michael Twitty adds matzoh balls to okra gumbo in a Passover recipe from his “Koshersoul” book.

He credits food historian Marcie Cohen Ferris for inspiring the matzoh ball gumbo recipe. Published in 2010, Ferris’ book “ Matzoh Ball Gumbo ” explores the historic foodways of Southern Jews, including the influence of Black Southerners and Black women in particular.

“When I make this dish, I’m thinking how can we connect to that past and history, and recount the people who were often nameless?” says Twitty. He says that for European Jews assimilating in the Deep South in the early and mid 20th century, food, often prepared by Black domestic workers, was a conduit for belonging.

Rather than a blending or “fusion” of culinary styles, Twitty sees his matzoh ball gumbo as an act of preservation. It’s a continuation of Southern food stories, highlighting the traditions that extend across the African and Jewish diasporas.

“You can compare it to soup and dumplings from Jamaica, or omo tuo from Ghana,” he says. “In West and Central Africa, the main meal is often a soup, sauce or stew with a starch — sauce and fufu, sauce and banku, sauce and millet or rice balls. There are so many parallels there.”

He continues, saying that, “Jewish tradition is extremely fluid and flexible. We eat foods that have their roots in very ancient ideas, but bear very little resemblance to their original concept.”

Twitty begins by methodically chopping the herbs and vegetables for his gumbo and matzoh balls: parsley, green onions, garlic and the “holy trinity” of onion, celery and bell pepper.

Next, he makes the dough for the matzoh balls. Cooking alongside Twitty reminds me of sharing kitchen space with my late great-grandmother Madea, a born-and-raised Mississippian. Like her, he measures in pinches, makes last-minute adjustments (such as substituting salt for baking powder in the matzoh ball dough) and gives a deep, satisfied grunt when his taste-testing yields the desired results.

Once the matzoh ball dough is finished, Twitty seals the bowl with plastic wrap and puts it in the refrigerator to rest.

As he slices the okra into razon-thin rounds, our conversation winds from the Yiddish words for matzoh ball and Passover (kneidlach and Pesach, respectively) to his experiences traveling to Italy and various countries in West Africa.

Want to cook vegetables better? The new Kismet cookbook shows us how

Learn to cook vegetables in all the best possible ways from the new cookbook “Kismet: Bright, Fresh, Vegetable-Loving Recipes” by Sarah Hymanson and Sara Kramer, the chefs of Kismet and Kismet Rotisserie.

April 9, 2024

We’re weeks away from Passover, but the atmosphere feels similar to a Seder Twitty might host. The conversation is peppered with laughter, and topics that are usually avoided at the dinner table — namely, religion and politics — are met with curiosity and understanding. Such discussions, Twitty says, are integral to the spirit of Passover. He describes a long history of Seders that supported early labor movements, women’s rights and Black and Jewish liberation.

“It’s exactly what Pesach is supposed to do, which is open those gates of liberation and lack of constraints to the rest of humanity,” he says. “It can be both an origin story moment for the Jewish people, and a human liberation story for all of mankind. It was always meant to be that way.”

Twitty pauses to give the roux his full attention. He stirs slowly, peeking into the deep-bottomed pot to gauge its progress. The potato starch that he uses instead of flour takes longer to brown, about 15 minutes. Twitty dips a spoon in to taste; his throaty purr tells us that it’s ready for more broth.

Green and red onion, ginger and garlic add aromatic, peppery notes to chef Michael Twitty’s matzoh ball gumbo.

Sliced okra is added into a pot of simmering gumbo.

After adding the cooked vegetables, tomatoes, okra, thyme and Creole seasoning, we let the concoction simmer and turn our attention back to the matzoh balls. We fill a large pot with salted water and wait for it to reach a rolling boil. Twitty shapes the dough into walnut-sized spheres.

One by one, the matzoh balls get dropped into the pot with boiling water. In a departure from the recipe in his book, Twitty takes them out early and transfers them to the gumbo, where he lets them simmer under a lid for an additional 15 minutes.

Finally, we ladle the gumbo into bowls, at least two or three matzoh balls per serving. The okra retains a pleasant crunch and the matzoh balls are savory, a persuasive replacement for rice or even chicken. Someone notes the rare silence that has befallen the kitchen — this gumbo is good.

There are several of us in the kitchen, and Twitty’s gumbo speaks to different parts of each of our heritages. For me, the okra and tomato-rich broth recalls my maternal Mississippi roots, while the matzoh balls take someone else back to childhood experiences making them alongside their Bubbe.

“We have to remember that we co-created the Southern culture with Indigenous people, with white people, with immigrants from all over the world,” Twitty says. “And all of those stories have to be told for it to be a true, full and honest recounting of how we got here, and what mistakes we should refuse to make going forward.”

Find Michael Twitty at the Los Angeles Times Festival of Books on Sunday, April 21, at Booth 410, where he’ll have signed copies of “Koshersoul” available to purchase, 2-3 p.m. Tickets are available for Twitty’s “Koshersoul” dinner pop-up at Post & Beam on Wednesday, May 15, and can be purchased via Eventbrite .

The Recipes

Matzoh Balls

More to Read

Joan Nathan is more than a Jewish cookbook writer. Her new memoir reveals why

A new Mediterranean cookbook from José Andrés celebrates ‘dishes that belong to the people’

If you love cookbooks, come see us at the L.A. Times Festival of Books

Eat your way across L.A.

Get our weekly Tasting Notes newsletter for reviews, news and more.

You may occasionally receive promotional content from the Los Angeles Times.

Danielle Dorsey is the assistant editor and writer of guides for the Food section. Previously, she was the senior West Coast editor at Thrillist, where she covered food, drink and travel across the California region. She grew up across San Diego and Riverside and has happily called Los Angeles home for more than 15 years.

More From the Los Angeles Times

Shaikin: The Dodgers should embrace villainy — and Villains Barber Shop’s merchandise

April 11, 2024

8 of the best classic tuna melt sandwiches in L.A. and Orange County

The secret to French onion ramen and other life lessons from ‘The Mythical Cookbook’

Perch charges diners ‘security’ fee at downtown L.A. rooftop spot, sparking outrage

• Share full article

Advertisement

Supported by

Guest Essay

Why Is Biden Struggling? Because America Is Broken.

By Damon Linker

Mr. Linker, a former columnist at The Week, writes the newsletter Notes From the Middleground.

Seven months away from a rematch election pitting President Biden against former President Donald Trump, the incumbent is struggling. Mr. Biden suffers from persistently low approval ratings, he barely manages to tie Mr. Trump in national head-to-head polls and he lags behind the former president in most of the swing states where the election will be decided (despite some recent modestly encouraging movement in his direction).

The question is why.

When Mr. Biden’s defenders seek to answer the question, most of them tick off declining rates of inflation, historically low unemployment, strong economic growth, a list of legislative accomplishments and other evidence of a successful presidency. This suggests the problem is primarily a failure of communication — the thing flailing administrations always blame first, since it implies the path to improvement requires little more than doing a better job of “getting the message out” about how great the president is doing.

It’s usually wiser to listen to what voters are saying — beyond the obvious concerns about the president’s age.

Recently, Gallup released the latest edition of its longstanding survey measuring “satisfaction with the way things are going in the U.S.” Three out of four Americans (75 percent) claimed to be dissatisfied. The long-term trend tells a clear story: From the mid-1990s to late 2004, the level of satisfaction bounced around between 39 percent and 71 percent. But in the aftermath of the George W. Bush administration’s failure to find weapons of mass destruction in Iraq and during a yearslong violent insurgency challenging American military occupation of the country, numbers began to slide. They would reach a low of 9 percent satisfaction in October 2008, in the midst of the worst financial crisis since the Great Depression.

What followed was a very slow 12-year recovery of satisfaction across almost the entirety of the Obama and Trump administrations, with a post-2004 high of 45 percent reached in February 2020, on the eve of the outbreak of the Covid-19 pandemic. By January 2021, the level of satisfaction was back down to 11 percent, just two points off its historical low. Under Joe Biden, Americans briefly became somewhat more upbeat — but figures have sunk again from the mid-30s to the high teens and low 20s in recent months.

These findings mirror what other pollsters have found when they asked respondents about whether they think the country is on the right or wrong track, and about their trust in government and confidence in American institutions . The latter number has been slowly falling since the 1960s, but it, too, really began to collapse in 2004, eventually reaching the low 30s by 2007. In 2023, just 26 percent of Americans expressed confidence in our institutions.

In January 2021, Alana Newhouse published an essay in Tablet, “Everything Is Broken,” that gave voice to this incredibly widespread (but underreported) sentiment. Why did so many people in the United States believe that, as Ms. Newhouse put it in a follow-up essay , “whole parts of American society were breaking down before our eyes”?

The examples are almost too numerous to list: a disastrous war in Iraq; a ruinous financial crisis followed by a decade of anemic growth when most of the new wealth went to those who were already well off; a shambolic response to the deadliest pandemic in a century; a humiliating withdrawal from Afghanistan; rising prices and interest rates; skyrocketing levels of public and private debt; surging rates of homelessness and the spread of tent encampments in American cities; undocumented migrants streaming over the southern border; spiking rates of gun violence, mental illness, depression, addiction, suicide, chronic illness and obesity, coupled with a decline in life expectancy.

That’s an awful lot of failure over the past 20-odd years. Yet for the most part, the people who run our institutions have done very little to acknowledge or take responsibility for any of it, let alone undertake reforms that aim to fix what’s broken. That’s no doubt why angry anti-establishment populism has become so prominent in our politics over the past decade — with Mr. Trump, a political outsider, taking over the Republican Party in 2016 by running against the elites of both parties, and Senator Bernie Sanders giving the establishment favorite Hillary Clinton a run for her money that same year by taking on the banking and finance sectors of the economy, along with their Democratic and Republican enablers.

Mr. Biden has never been that kind of politician. Most of the time he speaks and acts as if he thinks American institutions are doing perfectly fine — at least so long as Mr. Trump doesn’t get his hands on them. Part of that is undoubtedly because Mr. Biden is an incumbent, and incumbents always find themselves having to defend what they’ve done in office, which isn’t compatible with acting like an insurgent going to war against the system.

Then there’s the fact that Mr. Biden has worked within our elected institutions since the Nixon administration, making him deeply invested in them (and implicated in their failures). Finally, as a Democrat who came of age during the heyday of mid-20th-century liberalism, Mr. Biden is wedded to the idea of using a functional, competent and capable federal government to improve people’s lives — whether or not more recent history validates that faith.

This places him badly out of step with the national mood, speaking a language very far removed from the talk of a broken country that suffuses Mr. Trump’s meandering and often unhinged remarks on the subject. The more earnest statements of the third-party candidates Robert F. Kennedy Jr. , Cornel West and Jill Stein also speak to aspects of our brokenness, taking ample and often nostalgic note of what’s gone wrong and promising bold, if vague, action to begin an effort of repair.

That leaves Mr. Biden as the lone institutionalist defender of the status quo surrounded by a small army of brokenists looking for support from an electorate primed to respond to their more downcast message.

There may be limits to what Mr. Biden can do to respond. For one thing, his 81-year-old frailty can’t help appearing to mirror the fragile state of our public institutions. For another, in an era of political bad feeling, when presidential approval ratings sink quickly and never recover, incumbents from both parties may no longer enjoy the kind of advantage in seeking re-election that they once did, at least at the national level.

Still, there are things the Biden campaign could do to help the president better connect with voters.

First, he should stop being so upbeat — about the economy in particular — and making the election entirely about the singular awfulness of his opponent. While the latter sounds evasive, the former makes the president seem hopelessly out of touch and risks antagonizing people who aren’t in the mood for a chipper message.

Mr. Biden should instead try to meet Americans where they are. He should admit Washington has gotten a lot of things wrong over the past two decades and sound unhappy about and humbled by it. He could make the argument that all governments make mistakes because they are run by fallible human beings — but also point out that elected representatives in a democracy should be upfront about error and resolve to learn from mistakes so that they avoid them in the future. Just acknowledging how much in America is broken could generate a lot of good will from otherwise skeptical and dismissive voters.

Even better would be an effort to develop a reform agenda: Mr. Biden could declare it’s long past time for America to put its house in order, to begin cleaning up the messes of the past two decades, to face our problems and return to our own best national self. He might even think of adapting and repurposing for the center-left a few lines from Ronald Reagan’s first Inaugural Address : “It’s not my intention to do away with government. It is rather to make it work — work with us, not over us; to stand by our side, not ride on our back. Government can and must provide opportunity, not smother it; foster productivity, not stifle it.”

In concrete terms, this means pledging to reform existing institutions and programs, not promising to build new ones on top of the ambitious legislation and substantial spending Congress passed during Mr. Biden’s first two years in office. It means, instead, a commitment to pause and begin assessing what government has been doing at all levels, under both Republican and Democratic leadership, over the past two decades.

It means, more specifically, a resolution to continue and expand existing reviews into what worked and what didn’t during the pandemic — in red states and blue states, in cities, suburbs and small towns — in order to prepare for a better response the next time we confront a public-health emergency. It means talking honestly about the surging and unsustainable national debt and what it will take to begin reining it in. It means trying to help government function better, including a concerted effort to increase state capacity , eliminate regulations that constrain the nation’s housing supply and build on the administration’s attempts at permitting reform to streamline or remove regulations that slow down and increase the cost of private as well as public development.

These projects will far outlast a second Biden term. But the president can promise to get them started, with the remaining work to be completed by presidents and generations to come.

Taking this approach may help to neutralize the populist advantages Mr. Trump enjoys (at least when he isn’t running as an incumbent). However much voters appreciate his denunciations of a corrupt and rigged system, as well as his management of the economy over the first three years of his presidency, they have no love for the G.O.P.’s obsession with pairing cuts to entitlement programs and upper-income tax rates with draconian restrictions on abortion — not to mention Mr. Trump’s focus on personal grievances and legal recklessness. That leaves plenty of room for Mr. Biden to make a case for himself as the guy who can enact the sweeping reforms American needs, and without all the unnecessary and dangerous drama a second Trump administration would surely bring.

Everything is broken — or so it feels to many of our fellow citizens. Denying this reality only empowers populist candidates whose message acquires its potency by pointing to an entrenched political establishment unwilling or unable to learn from (or even admit) its myriad mistakes. That shirking needs to stop. And it should do so with Joe Biden.

Damon Linker, who writes the newsletter “ Notes From the Middleground ,” is a senior lecturer in the department of political science at the University of Pennsylvania and a senior fellow at the Open Society Project at the Niskanen Center.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here’s our email: [email protected] .

Follow the New York Times Opinion section on Facebook , Instagram , TikTok , WhatsApp , X and Threads .