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Sign up, log in to your account, and click "New Cover Letter" from the menu.

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How to write a great cover letter in 7 steps:

Open with a killer headline . When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. (Example: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword])

Use a correct form of greeting . Research the name of the hiring manager online. When it comes to honorifics (i.e. Mr., Mrs., Ms.), everything depends on the company’s culture. If you're not sure, use the good old "To whom it may concern".

Paragraph 1: Open strong, compliment the company and name a mutual acquaintance if you can. Limit the introduction to 1–3 sentences.

Paragraph 2: Explain why you're a great fit for the company.

Paragraph 3: Explain why the company is a great fit for you.

Closing paragraph: Finish strong and stay in touch.

Don’t send your cover letter as a document attached to your email. Put it inside the body of the email. That is, unless you're applying through a predefined online form.

For more information, check our guide and learn how to create a great cover letter.

For some inspiration, you can also check our cover letter samples . You can also filter them by profession.

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Use These Resume Keywords to Pass ATS (+ Keyword Examples)

• Julia Mlcuchova , 
• Updated May 9, 2024 11 min read

No matter how many resume writing guides you read, none of them ever fails to stress the importance of resume keywords. But why is that? 

Well, it's because they play a key role (wink wink) in making your resume ATS-friendly . Without them, your job application simply won't reach the recruiters’ eyes even if you're the perfect candidate for the job. But more on that later. 

The burning question is: How can you tell which resume keywords are the best for you? 

And that's exactly the question we'll be answering today! 

So, if you're currently in the process of crafting your resume, be sure to continue reading our article and learn: 

• What are keywords on a resume;
• How to know which resume keywords to use;
• Where to place your resume keywords;
• Which keywords are the most sought after;
• And, conversely, which (key)words to avoid. 

Table of Contents

Click on a section to skip

 Why care about resume keywords

What are keywords on a resume, how to know what keywords to use in a resume, where to use keywords in your resume, the most in-demand resume keywords in 2024, what resume keywords to include based on your profession, what resume (key)words you should avoid, key takeaways: resume keywords.

However, we can't delve into resume keywords without spending a few words on the Applicant Tracking System (ATS) and keyword scanners . 

ATS is an HR computer software specifically designed to streamline the recruitment process. It can help the hiring managers in several ways, but what's interesting for you is how it processes your resume:

• Firstly, ATS scans your resume for relevant keywords (parsing).
• Secondly, it awards your resume a percentage score based on how closely your keywords match those sought after by the employer. The more relevant keywords, the higher the score. 
• And thirdly, it filters through the submitted resumes and ranks them based on the abovementioned percentage score. And the higher you rank, the more likely you are to get noticed by the recruiters. 

Besides the ATS, recruiters can also use standalone keyword scanners. But these function on more or less the same principles.

The bottom line is, in the world of job hunting, keywords are a pretty big deal . And you must get them just right!

Does your resume list the right keywords?

Find out how good your resume really is with our AI Resume Checker.

So, what exactly do keywords for resume look like? 

They can be specific terms or phrases describing requirements that directly relate to the job you're applying for. They typically include essential skills, qualifications, experiences, and competencies that employers are seeking in candidates for a particular role.

Let’s have a look at a specific example so you'd have a better idea of what we're talking about here.

Below, you'll find a mock job posting we've created with highlighted keywords . 

Judging by the sea of orange, you can see that pretty much anything can be made into resume keywords. 

But if we continue to work with our example, we can break the keywords down into several categories : 

• Degrees (Bachelor's degree in Marketing, Bachelor's degree in Communications)
• Job duties (developing, implementing, and managing digital marketing campaigns; develop and execute digital marketing strategies; conduct market research; etc.) 
• Soft skills (Creative thinking, problem-solving abilities)
• Computer skills (Microsoft Office Suite, Google Analytics, Adobe Creative Suite)
• Industry-specific hard skills (SEO, conversion rate optimization [CRO], Google Ads, Facebook Ads Manager, LinkedIn Ads, HubSpot, Mailchimp)

And now that you've got a solid understanding of what resume keywords are and their importance, let's look at how you can find out what keywords to use in a resume you're currently working on. 

Here's how you can figure it out in 4 simple steps :

Firstly, review your job posting carefully and highlight any words or phrases that pop up (just like we did with our example). This step is by far the most indicative, since the job posting tells you what exactly are these particular employers looking for. 

But what if your job posting isn't particularly generous with the job requirements description? If that's the case, your next step should be to analyze job postings pertaining to the same/similar job position. Although precise requirements can differ from employer to employer, the basic skills needed to handle the job remain largely the same.

Another step worth exploring is to take advantage of tools such as Moz Keyword Explorer or the good old ChatGPT to identify relevant keywords related to your industry, role, and specific skills.

Although AI-powered tools can be daunting, navigating them is actually really simple and intuitive. Our AI Resume rewriter analyzes the content of your existing resume, as well as job postings for your desired job or industry. Besides suggesting new keywords, it can help you nail that professional tone and formatting. All you need to do is upload your resume and wait. That's it!

Following these steps should provide you with plenty of potential resume keywords to choose from. But don't forget, the most reliable source of relevant keywords is always the specific job posting you're applying for .

To ensure that your resume is easy to read for both the ATS and the hiring manager’s eyes, your keywords should be weaved naturally throughout the whole document . 

Yes, we know, it's really tempting to make a “Keywords section,” stuff it with all the necessary words and phrases and be done with it. But, unfortunately, that's simply not good enough. 

Remember how we divided the keywords from our example into different categories based on what types of skills/experience/requirements they represented? Well, all that effort will come in handy now! 

Organizing your resume keywords in such a way gives you a good idea of where to later place them on your resume.

Keywords for resume summary

Since your resume summary ’s main purpose is to hook recruiters by presenting your most impressive qualifications, it's a great place to start sneaking in those keywords!

Generally speaking, there isn't any rule as to which keywords should be featured in this section, but we do have two humble recommendations:

• The title of the position you're looking to fill. 
• How many years of experience you have.  

What these two? Well, that's because it's pretty difficult to fit them elsewhere. 

Based on our example, we could start our resume summary with: “Detailed-oriented Digital Marketing Specialist with more than 4 years of experience.”

And voilà — two resume keywords with one stone!

Keywords for education section

Similarly, your education section is also quite straightforward when it comes to keywords. Here, you can simply include keywords in the form of degrees if the job posting calls for any.  

But pay close attention to the wording! 

For example : Our made-up posting uses the phrase “Bachelor's degree in Marketing.” Therefore, in your education section, you should write “Bachelor's degree in Marketing,” not “B.A. in Marketing” !

Keywords for resume skills

And, in your skills section , you should mention your skills. Yes, mind-blowing, we know! 

If there's a place anywhere on your resume where it's okay to dump as many keywords as possible, this is it. Just make sure to further divide your skills section into sub-categories (like language skills, computer skills, interpersonal skills, …) for the sake of readability. 

And, if any of your skills are known in the industry by their acronyms, be sure to include this version of the keyword as well. 

For example: Don't just write “ conversion rate optimization,” or “CRO.” Instead, use both versions like so — “conversion rate optimization (CRO).”

Keywords for work experience section

Finally, we get to the most extensive part of your resume — your work experience section . And here, all gloves are off! You can incorporate a wide variety of keywords describing your skills, your industry knowledge, or job duties. 

Also, don't be afraid of repetitions! In fact, the most important keywords should appear 2-3 times throughout your resume. 

And, one last golden nugget of information for you! If you want to avoid unnecessary words on your resume and come across as more proactive, turn your job duty nouns into action verbs . 

For example like this:

Action verbs on resume example

• Developed, implemented, and managed over 20 comprehensive digital marketing campaigns across multiple channels, including social media, email, and display advertising.
• Development and executed digital marketing strategies resulting in a 30% increase in online traffic, a 25% boost in lead generation, and a 40% enhancement in brand visibility and engagement.
• Conducted in-depth market research and competitor analysis, analyzing data from over 100 sources to identify trends, opportunities, and customer preferences.

As we've already mentioned, each and every job posting is unique and so are the keywords they contain. 

But, there are several keywords that seem to be particularly popular with the employers at the moment. Have a look, why not? Maybe some of them will be suited for your resume as well. 

Top 10 resume keywords for hard skills

• Data analysis
• Project management
• Cloud computing
• Cybersecurity
• UX/UI design
• Software development
• Statistical analysis
• Machine learning

Top 10 resume keywords for soft skills

• Communication skills
• Adaptability
• Problem-solving
• Time management
• Collaboration
• Emotional intelligence
• Critical thinking
• Analytical skills

Now, let’s zoom in on three professions in particular and look at which keywords are the most widely expected to appear on your resume.

And what a better way to show you how it works in practice than adding some stunning resumes to the mix! 

FYI, if any of these happen to catch your eye, feel free to use them as your first draft. Just click on the red button and write away!

#1 Project manager resume keywords

Project management is about making sure projects get done well and on time. It involves planning, organizing, and leading a team to reach goals within a set budget and schedule. Additionally, project managers help teams work together smoothly and solve any problems that might arise along the way.

Some of the most relevant keywords for you are: 

• Project Management
• Agile Methodology
• Waterfall Methodology
• Budget Management
• Risk Management
• Stakeholder Engagement
• Team Leadership
• Project Planning
• Schedule Management
• Cross-functional Collaboration
• Resource Allocation
• Communication Skills
• Milestone Tracking

Project manager resume keywords example

This resume sample was contributed by a real person who got hired with Kickresume’s help.

#2 Data analyst resume keywords

Data analysts sift through heaps of data to uncover important patterns and trends. By doing this, they help businesses and organizations make better decisions based on facts and figures. In a nutshell, they're vital parts of any company.

So, if you're looking to make a career as a data analysts, don't miss out on these neat resume keywords : 

• Data visualization
• Data mining
• Quantitative analysis
• Data interpretation
• SQL (Structured Query Language)
• Python/R programming
• Statistical modeling
• Excel/Spreadsheet proficiency
• Data cleansing
• Business intelligence (BI)
• Dashboard creation
• Predictive modeling

Data analyst resume keywords example

#3 sales resume keywords.

Sales is all about building relationships and helping people find what they need. And so, sales professionals need to listen to customers, understand their needs, and offer solutions that make them happy. After all, it's about connecting with people and making sure everyone leaves with a smile on their face.

On your sales professional resume, don't forget to include these resume keywords:  

• Customer relationship management (CRM)
• Business development
• Client acquisition
• Account management
• Lead generation
• Negotiation
• Closing deals
• Cold calling
• Prospecting
• Relationship building
• Client retention
• Sales strategy
• Revenue growth
• Pipeline management

Sales resume keywords example

So far, we've talked (quite extensively) about all the keywords that shouldn't be missing from your resume. But what about the words that should be avoided at all costs? 

Yep, there are such things as resume taboos , and we're going to explore them right now! 

• Overused buzzwords. First of all, forget about hackneyed language like "innovative," "motivated," or "dynamic." These words have been used so much that they've lost all meaning. Instead, demonstrate these qualities through specific achievements and experiences.
• Passive language. Remember action verbs? Now, meet their less pretty cousins. Verbs like "assisted," "helped," or "participated in" can make you sound like that one person in a group project that only came for the presentation. 
• Irrelevant skills. A simple rule of the thumb — if it doesn't add value to your resume, it shouldn't even be on it! 
• Unnecessary filler words. Finally, go through your resume one more time and be merciless. Every little piece of fluff like "very," "really," "extremely," "basically," or “pretty” must go! 

And there you have it, our short list of shame. Always proofread your resumes to remove these lapses of judgment and use more relevant resume keywords instead.

To sum it all up, resume keywords are essential for making your resume ATS-compliant. 

Resume keywords are specific terms or phrases that describe requirements related to the job you're applying for.

You can find them as : qualifications, soft skills, hard skills, degrees, certificates, years of work experience, job duties, and competencies.

To find out what keywords to use on your resume, follow these 4 simple steps : 

• Start by reviewing the job posting you're responding to. Highlight any words or phrases that pop up. 
• Research similar job postings. Secondly, you can find inspiration by analyzing job postings pertaining to the same/similar job position. Because the basic skills needed to handle the job remain largely the same across all companies. 
• Consider using online keyword research tools. Or, you can employ the help of keyword research tools freely available online.  
• Lastly, check your resume keywords with AI Resume Rewriter . Besides suggesting new keywords, our Resume Rewriter can help you adjust the language of your resume to reflect your professionalism and  attention to detail.

Julia has recently joined Kickresume as a career writer. From helping people with their English to get admitted to the uni of their dreams to advising them on how to succeed in the job market. It would seem that her career is on a steadfast trajectory. Julia holds a degree in Anglophone studies from Metropolitan University in Prague, where she also resides. Apart from creative writing and languages, she takes a keen interest in literature and theatre.

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11 Ways AI Can Help You With Your Next Job Hunt

Posted: June 7, 2023 | Last updated: June 7, 2023

Advancements in artificial intelligence (AI) have exploded across the public consciousness. Some people argue it’ll be humanity's death knell, while others claim it’ll usher in a utopia.

Whatever side you find yourself on, businesses have been using AI to screen job candidates for years — and you can use it too. Whether you’re looking to make the leap into a new profession or just make extra money , AI is a practical, innovative tool for job seekers.

A brief warning: Don’t rely on AI to create a flawless application, cover letter, or resume. Anything AI “writes” should be checked with your own eyes.

With that out of the way, here are 12 ways AI can help you with your next job hunt.

12 legit ways to earn extra cash

Search for job openings

There’s a chance you’re already using AI in your job hunt and don’t even realize it.

The biggest job search sites in the world — CareerBuilder, LinkedIn, Monster, ZipRecruiter, and so on — all use AI to match you with open positions.

Newer sites, like Beamery, Hired, and Kickresume’s Pyjama Jobs, lean more heavily and explicitly into using AI for job candidates.

Get expert advice on making more money - sent straight to your inbox.

Identify skills and qualifications

If you think there’s a specific job you want to go for, but you’re not sure you meet all the requirements, you can bring that question to an AI platform.

The prompt for ChatGPT (or a similar platform) can be “What qualifications are needed to be a wind turbine engineer?” or “What skills does a marketing director need?”

You can also provide your work history to an AI platform and ask it to identify skills you likely possess.

Answer questions during your job search

AI can answer just about any question that pops into your head during the job hunt. At least, it can try to. This might seem like a small aspect of the overall process, but it’s incredibly useful.

Salary questions? Ask an AI what the average for the role is in your area. Just be aware that many AI models are limited in how up-to-date their information is. Bing AI, which is connected to the internet, might be your best option.

7 Things to Do If You’re Barely Scraping by Financially

Research companies

AI is a powerful tool for researching companies in your job hunt. A good starting point is to ask the algorithm what the top organizations in your field of choice are. But you can go deeper.

The most impressive advantage of using AI is its ability to mine data. AI can dig up information from company websites, employee reviews, news articles, and social media that’ll give you a glance into that company’s culture, financials, and history.

Due to its internet integration, Bing AI is once again a good candidate for these questions.

Help write your resume

AI can be beneficial when it comes to writing your resume, mostly in terms of overcoming writer’s block and developing ideas.

We all know writing a resume isn’t particularly fun, but AI platforms can help by generating content for you to take and mold. For instance, try prompting it to describe a job you held previously, and mold its response into a resume bullet.

Bear in mind that doesn’t mean AI should be writing your resume for you. It makes mistakes, and those mistakes can prevent you from getting the job you’re after. Everything AI does for you should be double-checked and revised.

Analyze a job post

In the same vein as asking an AI platform to identify the skills and qualifications typically needed for a given role, you can ask it if you’re a match for a particular job posting.

For example, you can paste your resume into ChatGPT and write, “Using this resume, how is this candidate a good fit for this job post,” then paste the text of the listing and see what the AI responds with.

11 legit ways to make extra money

Help write your LinkedIn profile

If you’re trying to garner attention from prospective employers, you should have a public LinkedIn profile. Of course, filling it out and making it attractive is its own task. Enter AI.

You can create a prompt on ChatGPT along the lines of, “Write a LinkedIn profile based on the resume below” (and paste your resume). Use AI to spark some ideas and get started.

Help write your cover letter

AI excels at generating content through the prompts you provide and can be a great tool to get over feeling stumped.

It can be as simple as entering “Write a cover letter for an IT director” and seeing what the algorithm comes up with. 

As with your resume, AI makes mistakes and shouldn't be writing your cover letter for you to use unedited. Make sure it sounds like you and not a robot.

Analyze your resume

While you should never submit an unedited AI-generated cover letter or resume as part of your application, algorithms can help you edit your materials.

Once again, you may not even realize it’s there. For example, Microsoft uses AI in the baked-in editor for Word.

If you don’t have (or don’t want to use) Microsoft Word, there are other AI-infused editing options just a search away.

7 savvy moves when you have $1,000 in the bank

Generate interview questions

Job interviews are the most intimidating part of the process. It’s always been that way and probably won’t ever change.

One reason is that you never know what a prospective employer will ask. Luckily, AI can act as that employer.

Your prompt can be, “What questions would an interviewer ask for a marketing director role?” The AI will then produce a list of possible questions. It’s great for preparing.

Interview you

ChatGPT is arguably the most accessible AI platform for most people. That means it can give you general guidance and suggestions for an interview based on the data it was trained with.

It can also act as an interviewer. Just paste a job listing into ChatGPT and try the prompt, “Your role is an interviewer for the [position] at [Company}. With this job description in mind, interview me for the role.”

Bottom line

Whether you’re hoping to jump into a new career or just want to  get ahead financially , AI can be a powerful ally.

AI’s uses aren’t limited to culling undesirable candidates from a recruiter’s list of applicants. There are good, solid ways — provided you’re careful — of employing it to get you employed.

Still, be cautious when using AI. When you sign up for ChatGPT, for instance, you'll receive this warning: “While we have safeguards in place, the system may occasionally generate incorrect or misleading information and produce offensive or biased content. It is not intended to give advice.”

So be sure to keep the human element at the forefront of your efforts. Artificial intelligence may be progressing in leaps and bounds, but it can’t replace you.

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We may receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies .

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