Director, Market Research salary

Average director, market research salary, how much does a director, market research make.

The average director, market research salary in the United States is $112,955. Director, market research salaries typically range between $68,000 and $185,000 yearly. The average hourly rate for directors, market research is $54.31 per hour. Director, market research salary is impacted by location, education, and experience. Directors, market research earn the highest average salary in Delaware.

Where can a Director, Market Research earn more?

  • Director, Market Research

A director, market research with 0-2 years of experience earns an average entry-level salary of $70,874. A mid-career director, market research with 3-6 years of experience makes $112,955 a year on average. A senior level director, market research with 7-12 years of experience enjoys an average annual salary of $196,025.

Experience LevelAvg. SalaryHourly Rate
Entry-level director, market research$70,900$34.07
Mid-level director, market research$120,000$57.54
Senior-level director, market research$196,000$94.24

Average director, market research salary by state

The average director, market research salary in Delaware, New Jersey, and New York are the highest in the U.S. The lowest average director, market research salary states are Mississippi, Florida, and Nebraska.

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Highest paying states for directors, market research

RankStateAvg. SalaryHourly Rate
1Delaware$142,027$68.28
2New Jersey$134,613$64.72
3Colorado$128,651$61.85
4New Hampshire$123,952$59.59
5Oregon$122,895$59.08
6California$128,481$61.77
7Pennsylvania$116,713$56.11
8Maine$123,315$59.29
9Connecticut$123,313$59.29
10Vermont$115,396$55.48
11Rhode Island$113,937$54.78
12Michigan$112,749$54.21
13New York$133,458$64.16
14Louisiana$108,290$52.06
15Texas$117,638$56.56
16Tennessee$109,566$52.68
17Arkansas$116,920$56.21
18Nevada$116,620$56.07
19Washington$123,240$59.25
20Maryland$127,571$61.33
21New Mexico$106,930$51.41
22Arizona$107,828$51.84
23North Carolina$106,985$51.44
24Montana$107,049$51.47
25Minnesota$103,914$49.96
26District of Columbia$117,703$56.59
27Virginia$108,984$52.40
28Utah$101,158$48.63
29Alabama$93,698$45.05
30Georgia$104,893$50.43
31Illinois$100,982$48.55
32Idaho$102,918$49.48
33Alaska$108,156$52.00
34South Carolina$103,361$49.69
35Massachusetts$108,372$52.10
36South Dakota$93,672$45.03
37Mississippi$82,574$39.70
38West Virginia$93,023$44.72
39Wyoming$91,795$44.13
40Ohio$92,600$44.52
41Oklahoma$80,502$38.70
42Wisconsin$95,180$45.76
43North Dakota$94,634$45.50
44Iowa$93,928$45.16
45Kentucky$93,728$45.06
46Missouri$84,032$40.40
47Nebraska$82,011$39.43
48Florida$82,403$39.62
49Indiana$83,549$40.17
50Kansas$79,728$38.33
51Hawaii$64,913$31.21

Highest paying cities for directors, market research

The highest-paying cities for directors, market research are Dover, DE, Albany, NY, and Fort Lee, NJ.

RankCityAvg. SalaryHourly Rate
1Dover, DE$145,695$70.05
2Albany, NY$138,303$66.49
3Fort Lee, NJ$137,678$66.19
4San Mateo, CA$137,523$66.12
5Denver, CO$130,054$62.53
6Annapolis, MD$129,538$62.28
7Concord, NH$125,665$60.42
8Hartford, CT$125,352$60.27
9Seattle, WA$125,034$60.11
10Carson City, NV$121,610$58.47
11Austin, TX$119,780$57.59
12Little Rock, AR$118,916$57.17
13Washington, DC$118,482$56.96
14Harrisburg, PA$116,457$55.99
15Lansing, MI$112,248$53.97
16Baton Rouge, LA$109,142$52.47
17Boston, MA$109,089$52.45
18Phoenix, AZ$108,494$52.16
19Atlanta, GA$104,752$50.36
20Minneapolis, MN$104,192$50.09

Director, Market Research salary details

A director, market research's salary ranges from $68,000 a year at the 10th percentile to $185,000 at the 90th percentile.

Average Director, Market Research Salary Graph

What is a director, market research's salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$185,000$15,417$89
75th Percentile$146,000$12,167$70
Average$112,955$9,413$54
25th Percentile$86,000$7,167$41
10th Percentile$68,000$5,667$33

Highest paying director, market research jobs

The highest paying types of directors, market research are research director, research leader, and product specialist.

Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
$39,573$3,298$19.0395,123
$108,875$9,073$52.3451,298
$59,380$4,948$28.5595,650
$82,894$6,908$39.8548,867
$70,232$5,853$33.7781,374
$48,326$4,027$23.2391,281

Top companies hiring directors, market research now:

  • Novo Nordisk Jobs (2)
  • Moody's Jobs (2)
  • Novartis Jobs (5)
  • Bristol-Myers Squibb Jobs (9)
  • Merck Jobs (8)

Which companies pay directors, market research the most?

Director, market research salaries at Barclays and Koch Industries are the highest-paying according to our most recent salary estimates. In addition, the average director, market research salary at companies like Boehringer Ingelheim and Biogen are highly competitive.

RankCompanyAverage SalaryHourly Rate
1 $208,696$100.33
2 $198,896$95.62
3 $185,437$89.15
4 $183,508$88.22
5 $176,346$84.78
6 $171,896$82.64
7 $162,441$78.10
8 $159,320$76.60
9 $158,900$76.39
10 $157,670$75.80
11 $157,604$75.77
12 $156,260$75.13
13 $155,750$74.88
14 $154,418$74.24
15 $153,883$73.98
16 $152,696$73.41
17 $152,656$73.39
18 $143,534$69.01
19 $141,982$68.26
20 $138,115$66.40

Wage gap by gender, race and education

Director, market research salary trends.

The average director, market research salary has risen by $9,543 over the last ten years. In 2014, the average director, market research earned $103,412 annually, but today, they earn $112,955 a year. That works out to a 5% change in pay for directors, market research over the last decade.

Compare director, market research salaries for cities or states with the national average over time.

Average director, market research salary over time

Compare director, market research salaries for individual cities or states with the national average.

Director, Market Research salary by year

YearAvg. SalaryHourly Rate% Change
2024$113,000$54.31+3.1%
2023$109,000$52.64+1.1%
2022$108,000$52.09-0.2%
2021$109,000$52.18+1.1%
2020$107,000$51.62+0.7%

Recently added director, market research salaries

CompanyJobLocationDate AddedSalary
San Jose, CA07/01/2023$174,300
Birmingham, AL06/29/2023$160,000
Cline Davis & MannAssociate Director, Qualitative Market ResearchDoylestown, PA06/27/2023$90,000
HarnhamAssociate Director of Market ResearchArlington, VA06/26/2023$140,000
HarnhamAssociate Director of Market ResearchArlington, VA06/11/2023$140,000
Chicago, IL06/09/2023$110,000
Chicago, IL06/09/2023$110,000
Flutter Entertainment PLCMarket Insights and Research DirectorNew York, NY05/31/2023$148,000
Bridgewater, NJ05/23/2023$165,000
Foster City, CA05/17/2023$185,895

Director, Market Research salary FAQs

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Director, Market Research Related Jobs

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Average Associate Director, Sales and Marketing Salary

The average salary for an Associate Director, Sales and Marketing is $110,634 in 2024

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What is the pay by experience level for associate director, sales and marketings .

An early career Associate Director, Sales and Marketing with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $87,070 based on 46 salaries. A mid-career Associate Director, Sales and Marketing with 5-9 years of experience earns an average total compensation of $101,728 …Read more

What Do Associate Director, Sales and Marketings Do?

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and …Read more

How do Associate Director, Sales and Marketings Rate Their Jobs?

Common health benefits for a associate director, sales and marketing, gender breakdown for associate director, sales and marketings.

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FAQs About Associate Director, Sales and Marketings

What is the highest pay for associate director, sales and marketings.

Our data indicates that the highest pay for an Associate Director, Sales and Marketing is $179k / year

What is the lowest pay for Associate Director, Sales and Marketings?

Our data indicates that the lowest pay for an Associate Director, Sales and Marketing is $65k / year

How can Associate Director, Sales and Marketings increase their salary?

Increasing your pay as an Associate Director, Sales and Marketing is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are an Associate Director, Sales and Marketing that oversees more junior Associate Director, Sales and Marketings, this experience can increase the likelihood to earn more.

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Market Research Manager Salary

How much does a Market Research Manager make in the United States? The average Market Research Manager salary in the United States is $126,930 as of May 28, 2024, but the range typically falls between $114,273 and $140,560 . Salary ranges can vary widely depending on many important factors, including education , certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Percentile Salary Location Last Updated
10th Percentile Market Research Manager Salary $102,750 US May 28, 2024
25th Percentile Market Research Manager Salary $114,273 US May 28, 2024
50th Percentile Market Research Manager Salary $126,930 US May 28, 2024
75th Percentile Market Research Manager Salary $140,560 US May 28, 2024
90th Percentile Market Research Manager Salary $152,969 US May 28, 2024

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What skills does a Market Research Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.

Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.

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Job Description for Market Research Manager

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)... View full job description

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Career Path for Market Research Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Manager, the upper level is Market Research Director and then progresses to Top Market Research Executive.

What does a Market Research Manager do?

Are you an hr manager or compensation specialist.

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Market Research Manager Pay Difference by Location

Market Research Manager salary varies from city to city. Compared with national average salary of Market Research Manager, the highest Market Research Manager salary is in San Francisco, CA, where the Market Research Manager salary is 25.0% above. The lowest Market Research Manager salary is in Miami, FL, where the Market Research Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
-3.5%
-1.3%

Similar Jobs to Market Research Manager

Job Title Experience EDUCATION Salary Compared to This Job
5 + Bachelors
Bachelors
5 + Bachelors
0 - 2 Bachelors - 48.9%
2 - 4 Bachelors - 37.7%

Level of Education for Market Research Manager

Jobs with different levels of education may pay very differently. Check the Market Research Manager salary of your education level.

  • Market Research Manager Salaries with a Bachelor's Degree
  • Market Research Manager Salaries with a Master's Degree or MBA
  • Market Research Manager Salaries with a JD, MD, PhD or Equivalent

Market Research Manager Salary by Global Country

Market Research Manager salary varies from country to country. There are several factors that mainly impact the Market Research Manager salary, including cost of living, economic conditions, market rates and legal differences. Click below to Market Research Manager salary of the other country.

  • United States
  • United Kingdom
  • Netherlands

Market Research Manager Salary by State

Geographic variations impact Market Research Manager salary levels, due to various factors, such as cost of living, industries, market demand and company budgets. Click below to see pay differences between states.

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Skills associated with Market Research Manager: Market Analysis , General Data Analysis Software , Competitor Analysis , Market Research ... More

Recently searched related titles: Pay Per Click Manager

Jobs with a similar salary range to Market Research Manager : Competitive Intelligence Manager , Market Research Associate , Marketing Research Manager , Associate Market Manager

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Jobs with a similar salary range to Market Research Manager : Prospect Research Manager

Market Research Manager Salary in United States

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COMMENTS

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  4. Salary: Associate Director Market Research in United States 2024

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    The average salary for a Director, Market Research is $112,955 per year, or $54 per hour in United States. Find out the average a salary by state, years of experience, and field. ... Associate Director of Market Research: Arlington, VA: 06/11/2023: $140,000: Ipsos: Director, Market Research Creative Effectiveness: Chicago, IL: 06/09/2023: $110,000:

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    Posted 1:30:40 PM. Wolters Kluwer is a global leader in professional information services that combines deep domain…See this and similar jobs on LinkedIn.

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    Director of Marketing. Busch's 3.2. Saline, MI 48176. Typically responds within 4 days. $115,000 - $135,000 a year. Full-time. Monday to Friday. Easily apply. Assist in ongoing consumer research and market research program to collect and utilize 'Voice of the Customer' data to drive the development of a comprehensive….

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  23. Salary: Market Research Associate in United States 2024

    The estimated total pay for a Market Research Associate is $74,317 per year in the United States area, with an average salary of $63,721 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

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    Associate Director, Market Research & Integrated Analytics, Strategic Insights and Analytics Neuroscience - Mood. Johnson & Johnson. Titusville, NJ. $118,000 - $203,300 a year. Familiarity with different types of market research relevant to pharma.

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  30. Market Research Manager Salary

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