business plan of beauty parlour

Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

• Color Treatment
• Healthy Hair Treatment
• Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

• Latest hair and nail trends
• Modern and comfortable environment
• More selection of each service offered than any other salon in town
• Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

• Beauty salon build-out: $30,000
• Opening inventory, furniture, equipment, decorations:  $40,000
• Three months of overhead expenses (payroll, rent, utilities):  $15,000
• Marketing costs: $5,000
• Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

• Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
• Has obtained the necessary salon permits and licenses for the state of California.
• Has a lease contract in place for the 5,000 square foot beauty salon.
• Has developed the complete list of salon services and products.
• Has developed the beauty salon’s logo and branding image.
• Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

• Stay at home mothers and fathers
• Working professionals
• College students
• Retired females
• Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

• Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
• Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
• Casual and comfortable environment with a luxurious feel.
• Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

• Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
• Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

• Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
• Melanie Brooks – Head nail technician that will oversee the nail department.
• Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
• Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Beauty Salon Services Sold Per Month: 300
• Average Revenue per Month: $20,000
• Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Hair And Beauty Salon Business Plan

Start your own hair and beauty salon business plan

Trend Setters Hair Studio

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.

We plan to supply services and products that enhance our clients’ physical appearance and mental relaxation.

We will be targeting male and female clients who are fashion conscious and have disposable income.  Our clients are mostly women, but we will make sure to include men who fit the criteria as well

Competition

There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called “Day Spas.” We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.

Expectations

The forecast shows small profits leveling out in the third year. We believe this is realistic, even conservative. Of course we will be watching actual results on a monthly basis, and revising the forecast as necessary.

Financial Highlights by Year

Financing needed.

We plan on needing $60K owner’s investment and getting a $50K vendor financing to purchase equipment.

Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch.

Problem & Solution

Problem worth solving.

There is a demand for high fashion haircuts, manicures, and pedicures at reasonable prices. Men and women should not need to sacrifice their essentials to get a treatment that makes them feel good about themselves. 

Our Solution

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at a reasonable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

Target Market

Market size & segments.

The market is our town, middle class, mostly women, so largely moms, working moms, and singles. 

We’re not doing formal market research because we know this market pretty well and we’re comfortable with market prospects in our town. We’ve been in this business for decades now. If we execute right, our customers will come in as we bring in our beauticians and barbers.

Current Alternatives

We’re well aware of a lot of competition, existing salons, all over town. We are not going to try to compete with the expensive spa salons around, with visibly fancy locations; and we are going to look nicer and price above the less fashionable strip mall and in-home options. 

We’re not pretending to be unique. We intend to bring in loyal customers because we are good people, easy to work with, good at what we do, friendly, and helpful. 

Our Advantages

Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Curley has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another. Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location.

There are a number of salons like ours, but they are mainly in the very high-income parts of MyTown and surrounding areas. We do not intend to compete with these so-called "Day Spas." We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area.

Keys to Success

The keys to success in our business are:

• Location: providing an easily accessible location for customers.
• Environment: providing an environment conducive to giving relaxing and professional service.
• Convenience: offering clients a wide range of services in one setting, and extended business hours.
• Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

Marketing & Sales

Marketing plan.

We anticipate regular steady social media presence, in Facebook and Twitter. Our experience has shown that social media is the best advertising for this type of business. We will, however, run specials occasionally. We will also ask clients for social media referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. 

We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.

Locations & Facilities

The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown. It is a high profile area, with easy access from all parts of town.

Milestones & Metrics

Milestones table, key metrics.

The key metrics that will make this business a success is: 

• Average revenue per client per month.
• Average breakdown revenue from previous clients vs. revenue from new clients. We’ll develop specific standards as we go, so first we track. This will show us repeat business and new leads from word of mouth. 
• New clients from word of mouth. We’re going to have the discipline to ask new clients how they heard about us. As we develop the business we’ll track this metric and see how the different people compare. 
• Facebook likes and Twitter follows. We’ll develop standards as we develop the business. We need experience to see how this works. 

Ownership & Structure

Curley Comb, co-owner with Roller Comb, Jr., co founded and co own this llc 

Management Team

Curley Comb, co-owner with Roller Comb, Jr., her husband, has worked in a prestigious, upscale salon in MyTown, Texas for the past two years. Curley has created a large client following through hard work and dedication. Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

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• We’ll be using a full commission model with stylists and barber getting 60% commission on revenue. Industry average runs 45-65%. We’re on the high end because we are not offering a guaranteed base. This is what we’re used to. The owner will take a straight salary plus dividends on profits. 
• We’ve looked at the booth rental model but we’re used to commission and that creates a more orderly process for payments too, with all stylists able to use our credit card account.
• There can occasionally be issues with commission base related to reporting revenue, but we are a small salon with the owner mostly present.  
• We project revenues lower than average over the first few months, and then stable. We anticipate annual increase to stay steady throughout the following year to account for the normal flow of new clients coming into the salon. Estimates for sales revenue and growth are intentionally low, while anticipated expenses are exaggerated to the high side to illustrate a worst-case scenario.
• Our direct costs are mainly stylist and barber commissions plus direct costs of the products we intend to sell, plus an estimate for the ongoing cost of products, supplies, etc. 
• Product sales are a minimal part of our market. We are not quite sure how much revenue will be derived from products, so we took a low-ball approach and estimated sales of $800 a month.  Also in the sales projections table are services such as nails and massages. We are not quite sure how much revenue these two services will generate. We are certain that in time these services will be a large part of our revenue, but to err on the conservative side, we estimate revenues from these services to be only $1,500 a month for the first year.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We estimate initial purchase of $50,000 in equipment plus $1,000 for starting inventory and $2,000 for other current assets (supplies mostly) and $9,000 in initial loss for expenses incurred before launch. These include legal, location fix-up, early marketing expenses, branding, logo, and social media. 

We also estimate needing $50,000 cash cushion when we start. 

Total starting costs, therefore, are $9K in expenses plus $103,000 in assets including $53,000 tangible assets and $50,000 cash in the bank. 

Sources of Funds

We anticipate $60,000 in owner investment from owner savings, which shows up as paid-in capital in the initial balance; plus a 5-year $50,000 vendor/manufacturer loan to finance initial equipment. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How to Write the Perfect Salon Business Plan in 6 Steps

Discover how to craft a winning salon business plan in just six steps! Boost your salon's success with expert tips, market analysis, and strategy insights.

No credit card required.

As a salon owner, having a well-thought-out business plan is essential to the success of your business. A salon business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your salon. In this article, we’ll go over the key elements of a salon business plan and provide tips on how to write the best business plan for salons in 2023.

How Much Does It Cost to Run a Salon? 

Before you start writing a salon business plan, it’s important to get an idea of the startup and ongoing costs. As we discuss in this article , the costs of starting a salon range from $62,000 for an existing salon to $90,000 for a new operation. With some of the expenses, you’ll incur one-time costs – other expenses will be ongoing such as supplies and inventory. Here are some of the typical costs associated with starting a salon: 

Existing Salon 

When you buy an existing salon, be it a hair salon or nail salon, you save on the costs of buildout, salon equipment , and salon marketing, assuming the salon already has some of these elements in place. Here’s what you can expect to pay for the following:

• Rent deposit: $4,500
• Buyout of current salon: $10,500
• Leasehold improvements: $15,000
• Equipment: $10,000
• Initial supplies: $8,000
• Initial inventory: $4,000
• Certifications and licenses: $4,000
• Marketing: $5,000
• Legal or consulting fees: $1,000

Grand total: $62,000

The upfront costs of building out a brand-new salon, marketing it to local clients, and getting the business up and running will likely exceed those of buying an existing salon. Here are the typical expenses you can expect to incur for a new salon:

• Buyout of current salon: $0
• Leasehold improvements: $35,000
• Equipment: $25,000
• Marketing: $8,000

Grand total: $89,500

You may also want to budget for the following:

• If you need a loan or financing to cover startup costs, expect to pay interest rates of 1.25% to 10%.
• Salon insurance ranges from $50 to $1,000 per month.
• Salon booking software and a point of sale (POS) system range from free to $500 per month. GlossGenius starts at an industry-low $24 per month with low payment processing fees and includes a website, a branded card reader, and other extras.
• A salon website can cost you thousands, but with GlossGenius, it’s included free! Beautiful and customizable, your website is packed with scheduling features and is easy to navigate, helping to increase bookings and future appointments.

How Profitable Is Owning a Salon?

If you owned a salon during the pandemic, no doubt you experienced your fair share of struggles between lockdowns, closures, and reduced business hours. According to Statista , the U.S. market size of beauty salons dropped from $69 billion in 2019 to $42.3 billion in 2020. Fortunately, things are beginning to look up for hair, skin, nail, and other types of salons, with the market valued at $53.6 billion as of 2022.

You can take advantage of the comeback by approaching your salon startup with a solid plan in place, a realistic budget, and a marketing strategy. A beauty salon business plan can help you identify any questions , opportunities, and potential roadblocks so you can have the best chances of getting funding, earning a return on your investment and achieving profitability. The more you control your expenses and market your business successfully, the more profitable you will be – so be sure to take your time creating a salon business plan for your needs.

6 Steps to Writing a Hair Salon Business Plan

The business plan is the most important document for any salon owner. It’s a formal, written plan that describes the future of your business and how you intend to achieve it. A good business plan will help you stay on track, get funding if you need it, and avoid costly mistakes as you navigate through choppy waters in this industry. 

We know what you’re thinking – that a business plan is a monster of a document that will take a ton of time to create. But, it doesn’t have to be. In fact, you can pare it down to one page and still have an effective, clear document that outlines everything you (and any other interested parties) need to know about your new salon. Below are six steps to writing a salon business plan that will ensure your success.

Here are six steps to creating your salon business plan:

• Create an Executive Summary
• Map Out Your Branding Vision
• Research Your Industry
• Create a Client Acquisition Strategy
• Management and Operations
• Financial Planning

Let's dive deeper into each one.

1. Create an Executive Summary

The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement , business objectives, target market, products and beauty services, and financial projections. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. It also serves to clarify your goals so you can come back to them anytime you need a refresher or wish to update this information.

Your executive summary is just that: a summary. This means you do not have to get into every detail in this section; you’ll provide a more complete analysis in the individual sections of your business plan. Here are some key elements to include in the executive summary:

• An opening “hook.” The first sentence or two of your executive summary needs to draw in the reader; otherwise, your business plan might not get the attention it deserves. Grab your audience’s attention by sharing a compelling fact about your company, a memorable story related to your industry, or some other well-crafted description of your business that will make your business plan stand out.
• Summary of your business. Describe what your company does, what services and products you will offer, who will run the company, and other high-level details.
• Market analysis. Briefly describe the market landscape for your own salon to show there is a proven need for your services. Be sure to address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 
• Products and services. Highlight the specific services your salon will offer, any products you will sell, and any other information showing that your salon will fill the need you’ve described in your market analysis summary – and how you’ll do it better than the competition.
• Financial information and projections. Give your reader an overview of your business financials, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.
• Future plans. Tell your reader exactly how you plan to use any funds you acquire and how their investment could pay off. Imagine where you want your business to be in a year, five years, and so on. Make it clear how funding will help you get there.

2. Map Out Your Branding Vision

Branding isn’t just about creating a unique identity for your business; it’s also about helping people connect with that identity and remember your name anytime they need your services. Branding helps both current clients and new customers recognize who you are and why they would want to seek out your salon. In your business plan, be sure to map out your branding vision by including:

• A description of your salon business. Describe who you are and what you do.
• Your mission and vision statement. Briefly summarize why your salon should exist, its primary objective, and how you plan to achieve your goals.
• An overview of your products and services, your pricing strategy, and any unique features or benefits that differentiate your salon from others in the market. Discuss the specific services you will offer and their price points, plus any product lines you will carry, such as hair care products, makeup, or skincare.
• A description of the target audience and customer demographics. Include relevant research on your market and the people who will buy what you’re offering.

3. Research Your Industry

This section should include a market analysis that provides an in-depth look at the salon industry, including trends, customer demographics, competition, and opportunities. It should also identify your target market and describe how you plan to reach them. This section should demonstrate your knowledge of the market and your ability to capitalize on it, with details on:

• The industry and trends. Provide an overview of the salon industry with relevant statistics, especially those that pertain to your area of expertise and geographic location.
• Your competition. Conduct a competitive analysis to gain insights into your competition, their marketing strategies, and the services and products they offer. The goal is to show how you will capture market share using stronger business strategies that set you apart from your competitors.
• Market segmentation. With market segmentation , you break down a larger target market into a smaller group of customers you plan to serve. Demographics such as age and income, geographic location, lifestyles or psychographics, and behavioral factors like price sensitivity or product loyalty are just a few approaches to market segmentation that you can consider for your business plan.
• SWOT analysis. The SWOT analysis is a way to assess your strengths, weaknesses, opportunities, and threats. It's an effective method for identifying your business strengths and weaknesses as well as external factors that may affect the success of your salon business.

4. Create a Client Acquisition Strategy

The client acquisition section of your salon business plan should describe how you plan to attract and retain customers as a hairstylist . It should outline your advertising and promotional strategies, such as social media marketing , SMS marketing , email marketing, and referral programs. This section should also discuss your sales strategy, including how you plan to increase sales and generate revenue.

• Description of marketing channels and tactics . Outline the different channels you will use to generate leads, such as social media, blog articles, emails, and text messages. 
• Sales forecasting and projections. Discuss how you will convert leads into clients, nurture them through the pipeline, and retain a loyal clientele. Include a realistic estimate of the quantity of goods and services you can sell within the forecast period (for example, monthly, quarterly, and annually). For a salon business, it’s helpful to determine the customer lifetime value of your typical client as well as the customer acquisition cost. You can then break down this number for the forecast period to determine the costs and sales projections.
• Customer acquisition and retention strategies. Include which strategies you will use and the associated costs, such as pay-per-click (PPC), search engine optimization (SEO), and paid ads on social media. Describe how you will retain customers – for example, through loyalty programs and responses to feedback and reviews on social media and Google. ‍
• Pricing strategy. It’s critical that you price your services and products competitively to drive revenue and profits. Detail the pricing strategy you plan to implement based on your buyer persona and competitive analysis. The strategy could be based on a variety of factors, but geographic location and local competition will likely be the biggest factors dictating your salon pricing strategy.

5. Management and Operations

The management and staffing section of your salon business plan should describe the organizational structure of your salon, including the roles and responsibilities of each staff member. It should also discuss your hiring and training practices, employee benefits , and compensation plans. This section should demonstrate your ability to attract and retain a skilled and motivated team, with information on your:

• Organizational structure. Spell out who runs the show and who reports to whom.
• Management team and staff. If you plan to hire a manager , look for someone who has experience in the industry and understands what it takes to run a salon. This person should also have good people skills and be able to work well with others.
• Business operations and processes. Consider which other support personnel you will need, such as an accountant and a dedicated marketing specialist. Don’t be a hero; you can’t do it all alone. ‍
• Legal and regulatory requirements. Include information on any legal advice you will employ to stay compliant with local, state, and federal guidelines.

Note that with GlossGenius, you can manage your team and collaborate with them to make your operations run more smoothly. Our software helps you delegate, mentor, and partner with others based on customizable permissions that let you grant as much or as little access as you wish. Easily manage your scheduling, booking, commissions, and reporting from one intuitive dashboard.

6. Financial Planning

Financial planning is a crucial section to include in any salon business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance.

The best way to get started with your financial projections is by creating an income statement (also called a profit and loss statement), which breaks down all income sources by category (e.g., retail sales and commissions), along with their associated costs (e.g., salaries). This will help provide insight into where your profits are coming from as well as areas where they could improve. Here are some key areas to cover in your salon business and marketing plan:

• Revenue and expense projections. Your revenue projections should consider the number of clients you expect to serve, as well as the average price per service. Your expense projections should reflect all costs associated with running your salon, such as utilities, rent, and supplies.
• Capital requirements and funding sources. Detail how much money you need to start and run your small business, including all costs associated with opening the salon. Describe the funding sources that you intend to use for starting your salon business, whether from personal funds, salon loans , or investors.
• Break-even analysis and profitability projections. A break-even analysis is a financial tool that shows how much revenue you need in order to cover your fixed costs (rent, utilities, etc.) and variable costs (such as salons supplies and staff wages). Profitability projections show how much profit you expect from your salon business for each year of operation. This is based on your estimates of revenue and expenses. You can use this information when seeking funding from investors or lenders.
• Financial ratios and metrics. A financial ratio is a measurement of the relationship between two numbers, usually expressed as a percentage or a fraction. For example, the working capital ratio compares your current assets to liabilities; this metric allows you to measure liquidity. Include the appropriate ratios and metrics in your business to demonstrate your company’s financial health.

A well-written salon business plan is essential for the success of your business. It provides a roadmap for achieving your business goals, attracting investors, and securing funding. By following the tips outlined in this article, you can write the best business plan for your salon and ensure your salon’s success!

As you’re creating your salon business plan, remember to start your free trial with GlossGenius and give yourself the best chances for success. From salon management to payment processing, we’ve got your new salon covered – making it easier to get up and running sooner rather than later.

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Small Business Trends

How to create a salon business plan.

This is a great time to be in the salon business. With the world starting to slowly open up, demand for salon services is picking up again. But it’s also a highly competitive business. Whether you are in the beauty salon or hair salon business, to succeed you need a solid business plan that can help you address customer demands and achieve a competitive edge.

What is a Salon Business Plan?

A salon business plan is your blueprint to guide you through the process of starting and managing your establishment. It provides a roadmap to set up, structure and run your business. In the startup phase, the salon business plan helps you outline your key objectives with the business. It also helps you set a strategic direction for the salon.

Once you enter the growth phase, the plan helps you showcase the value of your business to potential investors and new partners.

A strategic document, the business plan is structured in different parts that include a cover page, executive summary, a mission statement and more.

Why Do I Need a Salon Business Plan?

Imagine making a huge investment in a new salon that goes bust in a couple of months because of its poor location. A concrete business plan can help you avoid making such strategic mistakes when you are in the process of going through how to open a hair salon . That’s because a business plan provides a realistic growth plan based on relevant parameters. Who is the target audience? How many people do you need to run a successful salon? What’s your unique selling point? Your business plan will make sure you have the answers before you take the next steps.

A good business plan is not just essential in the early stages of your business. It is relevant in the future as well. For example, if you want to expand your business and start a franchise you may need investment. Potential investors or business partners will be interested in understanding your vision and where you think your business will be in the next couple of years. This is where your business plan will be a key document to attract funds.

Getting Started

Before you put your ideas into an actionable document, you need to pause and consider a few things. First, you need to ask yourself why you’re getting into the business. What do you bring to the table? Do you have the passion and the expertise to drive a successful salon business?

A clear understanding of your personal motivations will help you create a solid plan for your salon business.

Writing a Salon Business Plan

Ready to write a business plan? Below you will find a comprehensive guide to writing a salon business plan.

First, you’re going to need a cover page that captures the basic information about your business. It should include your salon’s name, address and phone number as well your name and contact information.

The cover page is useful when you’re trying to provide key information about your business. But you may also choose to skip this since you will share the information in the salon description section.

Table of Contents

A table of contents prepares the reader for what’s to come in the business plan. It’s a great way to draw interest and follow a structure for the document.

Typically, the table of contents includes Executive Summary, Vision and Mission statement, Company overview, Market analysis, Competitor analysis, Products and Services and Marketing strategy.

Executive Summary

The Executive Summary section describes your salon and what makes it successful. In many cases, potential investors do not read beyond this section to make assumptions about a business. This makes it important for you to make your executive summary both interesting and compelling.

Brevity is key when creating an executive summary. Include high-level growth plans and financial information to hook your reader. If they find the section compelling, they will continue reading for more information.

Mission Statement

The Mission Statement articulates your business purpose. It helps you express why you have set up the salon, what you have to offer and how you deliver value to your target audience. And it captures how you intend to run your business and the core competencies that set you apart.

It also provides an insight into the values that drive your business.

For all the important information the Mission Statement conveys, it needs to be short and simple enough to be understood. Let’s take an example. Here’s how Starbucks defines its mission statement: “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.”

Describe Your Salon

Once you have articulated your strategic vision, you need to provide specific information about your salon. This is where you get into the details about the uniqueness of your business, the problem it solves and the way it’s differentiated from the competition.

Below you will find the specific sections you must include in this part.

Company Description

The company description provides a quick overview of your business. It describes what your company all about and its core values. This section should be brief and straightforward so the readers quickly get some background information.

Company History and Brand Story

When was the company founded? What led to its inception? These are some questions you should try and answer in the Company History and Brand Story section. When describing your Brand Story, try to make it personal. Was there a gap in the market you experienced first hand that led you to start your own salon? Do you see industry trends gaining traction in another city or country that you felt could be the next big thing in your area?

When filling out this section, consider the milestones that you’d want to highlight to your readers. Include those and avoid adding more details that may not mean much to the audience. For example, you do not need to mention the year you bought your first supplies for the salon.

In this section, include information about your salon’s location. Where is it situated? Are there any location advantages to drive people to your salon? For example, if your salon is easy to access by public transport in a town where car parking is a challenge, it may turn out to be an advantage for your business.

Salon Environment

Research shows relaxed customers are willing to pay 10-15% more than tense clients. Salon environment plays an important part in helping clients feel relaxed. And this makes it important for you to focus on creating the right ambiance.

In this section, include information about the salon environment you can offer your clientele. Do you offer a relaxing drink when customers enter your salon? Do you use essential oils or candles for a soothing experience? These are good things to mention in this section.

Convenience

Customers going to a hair or beauty salon expect a hassle-free experience. As a business owner, it pays to focus on this aspect. To start with, is it easy for clients to book an appointment? Does a team member speak another language to communicate with non-native English speaking clients? These are some of the details that will go into this section.

When it comes to the service industry, a positive word of mouth can do wonders for the business. Including information about the reputation of your salon can help you showcase its future potential. How do you communicate your salon’s good reputation? You may include information about highly positive reviews and awards you may have received in the past.

Services and Product Lines

The services and products you offer to your clientele play a huge part in differentiating your salon from competition. That’s why, it’s important to describe the benefits your products and services provide to customers.

In this section, highlight the different services customers can expect at your salon. Mention any new product lines you have on offer. You can also mention if there is any exclusive product line you’re currently developing, along with a timeline.

Hair Salon Services

If you own a hair salon, you can use this section to describe the various services you offer your customers.

Here are some examples of services you can include:

• Haircuts and styling
• Hair coloring
• Hair extensions
• Perms and relaxers

Beauty Salon Services

If you own a beauty salon, you can use this section to describe the various services you offer your customers.

What Problem Does the Salon Solve?

As a salon business owner, providing great service to customers at all times is your key business priority. But it cannot be the only goal to differentiate your business. By finding a problem that your salon can solve for your clientele, you can build a truly customer-centric business.

Let’s take an example. A growing number of eco-conscious customers are looking for natural beauty products and services. But they cannot find a salon that can meet their expectations. Is this a problem you can solve for them? This information is useful to showcase how your salon is truly differentiated.

How Does Your Salon Provide a Solution to the Problem?

Identifying a problem to be solved is just the first step. Once you have found the problem, you must figure out how your salon will help solve it for your customers. Otherwise, you will not be able to take advantage of a customer need to offer products and services your clients truly value.

Let’s take the same example and see how your business can provide the right solutions. Eco-conscious customers looking for all-natural products will choose your salon if you can provide an organic product range not tested on animals. You can even go further and offer them a truly organic experience by offering 100% organic snacks as they wait for their appointment.

The information you provide in this section shows you have considered all the steps you need to take to leverage an unmet customer need.

The Salon Business

If you have a salon business that includes both hair and beauty, it’s important to include that information in your business plan. Describe how you manage and operate the two businesses and how they come together to form a business as a whole.

The Hair Salon Business

In this specific section, you can describe the hair salon business in detail. How long have you been running this business? How many people do you employ? What’s the unique selling point? These are just some of the questions you must attempt to answer to provide a clear description of your business.

The Beauty Salon Business

For the beauty salon business section, you can follow the same format as that of the hair salon business. This section needs to be detailed as well to clearly demonstrate how you run this business.

Separate sections for the hair and beauty salon businesses will help you flesh out a comprehensive business plan and explain how the two operate.

Business Organization and Management Model

Your salon business is only as good as the people who help you run it. That’s why it’s important to create a solid organization and management model that highlights all the people who are responsible for your business growth.

The business organization and management model should include the number of employees, their roles, salon partnerships and management structure. It should be transparent in explaining how each employee, partner and vendor play a part in providing customer service and retaining clients for the salon.

Hair Salon Organization Example

In many cases, a hair salon owner has prior experience in the business as a former stylist. And in other cases, the owner may have had experience in a more supervisory role, overseeing the operational side of things. In such a case, the owner may choose to take up additional responsibilities as the salon manager. Other than the owner and the manager, hairstylists play a key role in running the salon.

Other employees may include receptionists, maintenance workers and assistants.

Beauty Salon Organization Example

A beauty salon may have a structure similar to that of a hair salon. The owner may have prior experience as a stylist or as a salon manager. In case of the latter, the owner may continue managing the salon and supervising the staff.

Many beauty salons use a booth rental system to hire employees. According to this system, the stylists are responsible for bringing customers, paying their own taxes, maintaining an inventory and managing insurance, among others. The salon is only responsible for providing a facility where the staff can work.

Multiple Income Stream Revenue Model

The COVID-19 pandemic has been especially hard on service-based businesses such as salons. Many salon owners suffered huge losses leading to an eventual shutdown of their business. The crisis has highlighted the need for multiple income sources to stay afloat. That’s why many salon owners are adding multiple income streams to their business.

But what is a multiple income stream revenue model? And what does it mean for your salon business?

Revenue streams are sources from which businesses earn money. These could be from the sale of goods or through service offerings. For a salon business, the primary source of revenue is service. But there are other sources of income that can prove helpful. For example, if you have a good website and social media presence you can sell ad space to beauty and haircare brands and add an additional income stream. Another example is expanding your services to offer training to other stylists that can bring in extra capital for your business.

By making a revenue plan, you equip your business for the future. You identify opportunities to innovate and create a solid business that aligns with your goals.

Hair Salon Income Streams

As discussed, adding more income streams is a great idea for your business. If you own a hair salon, here are some income streams you can explore:

• Subscription model: You charge a fee for a certain period rather than per transaction.
• Advertising model: You promote brands both in-store and online.
• Freemium model: You offer some services for free and a fee for the “premium” services.
• Third-party licensing model: You allow third parties to use your patented product.
• Renting/Leasing model: You rent out your assets (products or real estate) for a fee.

Beauty Salon Income Streams

Lets now look at some income streams for your beauty salon business.

• Markup revenue model: You buy products from a seller, add your markup and sell them to consumers.
• Free-for-service model: You provide services to an audience beyond your traditional clientele.
• Affiliate model: You promote products on your social media pages and make a commission based on clicks and sales.
• Production revenue model: You build and launch your own line of products.
• E-commerce revenue model: You leverage ecommerce to provide an online purchase experience.

Funding for Hair and Beauty Salons

Running a successful salon, of course, comes for a price. And as a small business owner, you may not always have the means to execute your growth plans. This is where funding can support your business goals.

Before seeking funds, it’s important for you to make a financing plan. Start by considering all major expenses. These may include payroll, rent, equipment, inventory and insurance. How much is each component costing you today? Is there a possibility to reduce these expenses without compromising quality? What are your near and long-term business goals? How much do you need to achieve your targets? These are all important questions to ask yourself before you start thinking about securing funds.

Once you have done the math, you can explore these funding sources:

• SBA loans: These have low-interest rates and quick payback periods, but require a strong credit score to qualify.
• Small business and microloans: These can be up to $50,000, but you’re going to need a concrete business plan.
• Alternative lenders: These offer quick access to capital injections. Some options to consider are asset-based loans, term loans and business line of credit.
• Equipment funding: These are best suited when you cannot afford to pay for all your equipment in one go.

You can find more funding options here in this article .

Target Market and Customer Analysis

A salon can be a highly profitable business if you provide the right products and services to your customers. But what is the right service for your customers? What do they want to spend their money on? A clear target market and customer analysis will help you understand this better and create a business plan based on real customer needs.

The first step is to gain an insight into who your target audience is. Deep dive into the profiles you can target with your business. What are the market demographics, what do they do, and what type of services do they have in mind? For example, if you are planning to open a hair salon in an area with an African-American population, could you provide expert braiding and weaving services that they will value?

The next step is to understand the market dynamics that will impact your business. Here, you need to do your research well. For example, what are the local area laws and regulations that you must comply with while running your beauty salon? Are there any special permits that you must procure before you open the shop? A comprehensive market analysis will help you find answers and avoid hassles later.

Competition Analysis

A key component of any business plan is thorough competition analysis. This is especially important when you enter the highly competitive salon industry. The first thing you must do is identify all the salons in the area where you want to set up your business.

The next step is to zoom in on each salon and figure out what they have on offer. The more thorough you are in this step, the easier it is for you to zero in on your competitive differentiation. Is there a service none of the salons offer customers today that you can provide? Is there a challenge clients face when choosing the salons that you can solve?

Marketing Analysis and Activities Plan

Because it’s a highly competitive industry, you need a strategy to get the word out and draw customers to your salon. Your marketing analysis will help you design a plan that aligns with your business goals. Built on the elements of market, customer and competition analyses, the marketing plan will help you set realistic goals and metrics to measure success.

The products you offer and the prices of your services are important elements of your marketing analysis. You could have the most exciting products that still won’t sell because their prices are exponentially higher than what your competitors offer. Or you could be selling products that customers don’t want to buy. Your marketing plan will help you find the sweet spot where your products and price points make the most sense for your business — and your customers.

Next, you need to figure out how you can get the word out so you’re able to reach more customers. Here are some potential marketing activities for you to explore:

• Offer referral discounts
• Tie up with social media influencers
• Manage online reviews
• Boost social media presence
• Sell products online
• Partner with local schools, clubs and other business owners
• Offer flash sales online
• Produce video content on YouTube

Major Targets, Expectations and Milestones to Achieve

The objective of a business plan is to help you realize your goals. And that’s difficult to achieve without a clear outline of your targets, expectations and milestones.

When setting targets, expectations and milestones, it’s important to be realistic. Otherwise, you risk failing to meet your goals. For example, setting a target of adding 5,000 new customers in the first quarter of starting your salon is both ambitious and unrealistic.

If you have additional documents to share more information about your products, services or marketing plan, you may choose to include an appendix. This is an optional section that you may also choose to skip if you feel you have covered everything in the salon business plan.

Tips for Creating a Salon Business Plan

As you can probably tell, creating a business plan takes time, effort and homework. And this applies whether you are looking at how to open a nail salon or other segments in the same industry. Some elements may feel straightforward while others will require you to do research and ask yourself some serious questions about your goals. Below you can find some useful tips to create a business plan for your salon.

Don’t Delay

Before you hit the ground running, take some time to develop your business plan. Do this first because it will save you time and energy later.

Keep the Plan Up to Date

Your business plan needs to be updated from time to time to reflect changing market dynamics and the changes you must make to achieve your goals.

Make Sure Your Business Plan is Focused

You may have ten brilliant ideas to take your business to the next level, but it’s easy to get distracted. Make sure your salon business plan is focused so you know where your priorities lie.

What is the difference between a hair salon and a beauty salon?

Hair salons provide hair care and hairstyling services. Beauty salons provide hair care and additional services related to skin health, foot care, aromatherapy, and facial aesthetics among others.

How do I start a salon business plan?

To get started, make sure you know why you’re getting into the salon business and what are your goals. Figure out how you can add value and what your salon will offer to clients. Once you have the answers, create a salon business plan that should include some sections such as an Executive Summary, Mission Statement, Company Description and Products and Services you can offer.

How much does it cost to start a salon business?

While the costs differ based on location, you should set aside approximately $65,000 to start your salon business. This will cover key expenses such as licenses ($500-$12,000), legal fees ($1,00-$5,000) and equipment ($5,000-$30,000). With a comprehensive business plan, you’ll be able to figure out how much each component will cost you.

How much does it cost to run a salon monthly?

While the costs differ based on the area, you should set aside approximately $6,000 a month to run your salon. Some of your monthly expenses would include insurance ($50-$1,000 a month), marketing expenses ($100-$500 a month), products ($100-$600 a month) and cleaning ($50-$200 a month) among others. With a business plan, you will have a clearer idea about how much you need to spend every month.

Is owning a salon profitable?

The profitability of a salon depends on a number of factors that can be covered in a business plan. If the location and services are right, owning a salon can be profitable in the long run.

What is the best business structure for a hair salon?

For a hair salon, the ideal business structure would include an owner who has prior experience as a stylist or salon manager. Employees may include hairstylists, receptionists, assistants and maintenance workers.

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How to Start a Beauty Parlour – Business Plan Sample

“When you look good, you feel good.” This is the tagline for any beauty parlour or salon business. You help people look good, enhance confidence and self-esteem and let them live a fulfilled life. And this is not limited to women. Even men have the interest and potential to look good and create an impression in the minds of the onlookers.

A beauty parlour is profitable business. Lot of customers be it men or women are using beauty services. It is a booming business and attracts customers of most age groups. From adolescent girls to women of all sections, beauty parlours and salons are a hit and widely used.

Moreover, it is about your passion and interest level. If you love beauty and passion and always try to look good and make others look good, then you should try your hands in this business. You can start beauty salons business with very little or no investment.

Beauty Salon Business Plan

For all those new into this business industry and are looking for business plan, there are certain important factors one should keep in mind before starting a beauty parlour, they are as follows:-

Industry Overview

Oh, another beauty parlour that is so-so typical like the others? If you are stopping yourself from starting this business because of this reason, then please conduct a detailed industry overview and competitor analysis before you sit down to plan. 

There could be a hundred beauty salons in your city, but remember that people are increasing and they are looking out for different and efficient services each time. So, if you offer something unique to these customers. They would love to visit your salon and switch from the existing one. Hence, do an elaborate industry overview and explore the current beauty parlours in your area. You don’t have to study statistics, but if you notice what they offer, you can surely understand how you can frame your marketing and customer service strategies. 

You can figure out whether there is a need for another beauty salon in your area or not. Accordingly, you can position your salon in another city or another region where demand exists for a good salon. If opening another beauty salon in your area is stifling the existing scenario and increasing the competition unnecessarily, you should not do the same. 

Similarly, competitor analysis helps you a lot in constructing your salon framework. Why do customers visit a particular salon often? Maybe, their staff is trained and excellent, or they use high-quality beauty products and have advanced treatment procedures. As you study each parlour, you can incorporate several effective practices in your salon. 

Executive Summary

This component of the business plan will be all about the summary of the proposed business organization, including the name, location, and other significant details. 

• The name of the company/beauty salon – Try something creative, it should be simple, but words such as cute, nice, young lady, pretty woman are common. So, think of something out-of-the-box. It could be one word, but you can make it elegant, but don’t use ‘elegant.’ 
• The types of beauty products for sale (if any) and the various beauty parlour services offered by the salon – it could be haircutting, waxing, threading, hair and body spa, manicure, pedicure, massages, aromatherapy, perming, straightening, hair colouring and many more. 
• You can even add services such as training newbies and adding them into your team or providing them with a valid certificate to start their own job or business. 
• The main motto of the beauty parlour – of course, you want your customers to look good, cute, and beautiful, but you can also add additional and special services. For instance, you can focus on using organic and natural products only for skin and hair, and no artificial products will be in your parlour. Or you can provide the services at affordable costs and not levy heavy charges on the customers  as the other parlours do. 
• Moreover, you can focus on employee welfare too and provide them with relevant benefits. Client satisfaction is your ultimate motive, but you will also check whether your staff is happy while working with you or not. If not, you will alter the compensation structures and work culture accordingly. 
• You can also participate in beauty contests, shows, and association meetings as a brand owner. 

Products and Services 

Mostly, beauty salons offer services to men and women with respect to their beauty, skin, hair, leg, and hand care. Here are the checklist for services that you can offer:-

• Waxing 
• Haircutting, colouring, perming, straightening, curling, ironing. 
• Keratin hair treatment. 
• Manicure, pedicure, foot and hand spa, and massages. 
• Training of new staff. 
• Sale of beauty products and accessories. 
• Sale of makeup products. 

Mission and Vision

It sounds weird to draft a mission and vision of a beauty parlour, but if you take this business seriously, you can certainly craft a meaningful and realistic mission and vision for your organization. 

Your mission – To provide beauty salon services to the clients professionally and at reasonable prices and fulfilling their flexible beauty requirements all the time. They can come up with some demands and expectations, and you need to tweak your services a little to serve them. 

Your vision – To establish brand presence in the city, open more outlets and attract more clients to the salon. To train new staff and transform them into confident employees. To help people enhance their image in society through beauty and appearance. 

Business Structure

A concrete and realistic business structure helps a beauty parlour to run its activities smoothly. Hence, you need to hire a competent and qualified workforce for the business operations. Following is the sample business structure, but it can vary, depending upon your requirements and volume of transactions. 

• CEO – They will be responsible for all the activities of a beauty salon. 
• Manager – They handle all the salon operations, direct staff, communicate with clients, make daily decisions. 
• Accountant – They are responsible for all the accounting transactions, financial analysis and reporting, and forecasting tasks. 
• Front Desk Representative – They are like the face of the salon. They need to be disciplined and friendly to interact with the clients daily and resolve their queries instantly. 
• Hair Stylists. 
• Beauty Stylists. 
• Interns. 

The number of stylists and interns depends on the size of your beauty salon and the number of customers you plan to handle. 

SWOT Evaluation

Sounds cliché, but SWOT analysis is a classic technique of determining a prospective business’ potential. Let us check for the beauty salon business. 

Strengths – You have an excellent team. It is trained, qualified, and is humble enough to deal with the customers well. This could be your strength, for sure. The placement of the salon is at a prime location. This is another plus-point as the customers can easily notice the salon and drop in for quick yet efficient service. 

Weaknesses – Since it is a new salon, it will take time to spread the word and convince them to try your services. Competition is significant and imprinting the brand is taking time. 

Opportunities – You have a specific niche (for example, haircuts or manicures), and this differentiates and makes you stand out in the beauty industry. Moreover, you can focus on important aspects such as usage of organic and paraben-free products, usage of more natural ingredients in the beauty treatments, and a plastic-free environment in the salon. 

Threats – A similar type of salon opening up in the same area poses the biggest threat to your business. Moreover, if your staff is not co-operative enough or quits, you can face a hard time finding new, efficient ones. 

Market Analysis and Target Audience

In this component, let us first discuss the market analysis part. Beauty trends are always in. No one will stop trying to look good, and hence, you can explore maximum opportunities in this field. You can check for the latest trends in the market. Women are looking for more interesting hairstyles; they want curls and straightened hair and colouring and keratin treatment. You can explore it. Moreover, you can find women who love manicured hands and nails, so you can start a nail fixing section in your salon. 

Men and women will never stop looking good no matter whether the economy goes down or a pandemic hits the planet. Hence, be optimistic and give your best in the type of services you offer to them. 

The next part is the target audience. If your salon is unisex, you can have both men and women customers. However, if you target a specific gender, you can still have an adequate number of customers in your salon. 

You can target:

• Males and females working in corporate, banks, and other organizations. 
• Self-employed men and women. 
• Mothers, housewives, teenagers, college-going students, and even school students who want to get a haircut done. 

Since there is intense competition in the beauty industry, it is your job to add services of different types to attract more customers. You need to make your workforce strong and better compared to the other entrants and existing beauty businesses in the industry. 

Sales, Marketing, Advertising, and Promotion Plans For Beauty Salon

Since there is increasing competition, it becomes inevitable to plan out marketing and promotion strategies beforehand. Following are a few techniques you can incorporate: 

• Advertising in the local print media and placing ad banners at the relevant places of the city. 
• Introducing the business to corporate organizations through letters, brochures, and pamphlets. You can even connect with corporate sectors to have their employees as your clients. 
• Listing of the business in the yellow directories and on several online platforms and channels. Your business should be physically and digitally visible to the customers. 
• Running online ad campaigns on Google and other social media platforms where paid advertising is permissible. 
• Preparing beauty packages at discounted rates for different clients to let them enjoy plenty of services at reasonable prices. 
• Direct marketing of services. This is done mainly through pamphlets and brochures to the public on the street or by dropping them at clients’ places. 
• Sponsor digital media influencers and TV programs to let them publicize your products and services. 
• Using social media platforms in an optimized manner. 
• Creating a website that is easily navigable and accessible for the clients. They should be able to book online appointments for the parlour services. 
• Participating in corporate social responsibility and other relevant practices. 

Pricing Plans

Prices need to be competitive and not too high. If you plan to lower the prices of your services compared to other beauty salons, you do not need to compromise or lower the quality of the products used for treatment. Several parlours use this technique and end up losing good clients as they lose trust in the salon. If your prices are high and as per the industry, ensure that you provide consistent and excellent quality to the customers. The quality should be at par with the prices. Try to offer discounts on packages and important dates such as birthdays and anniversaries. Payments should be accepted through all modes. 

Start-up Budget

Following are the expenditure items that vary from country to country in terms of charges: 

• Business incorporation fees. 
• Permits, licenses, insurance. 
• Amount needed to buy or lease a space for the salon. 
• Costs of equipping the salon with the requisite equipment such as waxing heaters, steamers, dryers, chairs, front office desk, parlour beds, linen, and so on. 
• Official website creation charges. 
• Additional expenses such as printing brochures and ad banners. 
• Salaries to employees. 
• Costs of beauty products required for treatment and resale. 

You can generate this capital through savings, borrowings, or loans from genuine financial institutions and banks. 

Expansion Plan

You can start advisory and consultancy services in relation to the beauty salon. You can expand it and create a separate section for nail fixation or spa or aromatherapy. You can even start an image consultancy firm if you have the requisite qualifications and licenses. 

The above beauty parlour business plan is complete and can be changed as per your requirements and budget. 

Starting a beauty parlor involves researching your local laws and regulations, finding a space to lease or purchase, purchasing salon equipment and supplies, and marketing your business.

Depending on your location, you may need a cosmetology or barber license, a business license from your city, a health permit from your local health department, and a sales tax permit from your state.

Basic supplies include a washbasin, hair cutting tools, salon furniture, mirrors, applicators, shampoo, conditioner, and styling products.

The cost of opening a beauty parlor depends on factors such as location, size of the space, and lease cost. Generally, you should plan to spend at least $10,000 to get up and running.

Make sure you provide excellent customer service, keep up with trends, offer competitive pricing and promotions, and use the best products available.

In most cases, you will need to hire employees in order to operate a successful business. You may need to hire hairdressers, receptionists, and assistants depending on the type of services you offer.

Developing an online presence can go a long way in helping you attract customers. Create a website, list your services on multiple directories, create social media accounts, and use email marketing to reach potential customers.

Some common services offered by beauty parlors include manicures, pedicures, body waxing, eyebrow threading, facial treatments, makeup applications, and hair coloring and styling.

Most businesses are required to purchase liability insurance to protect them against lawsuits or other financial losses. Depending on your location and the services you offer, you may also need to purchase additional coverage such as workers’ compensation insurance.

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Beauty Salon Business Plan Template

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What You Get

• A compelling & detailed pre-written Beauty Salon business plan template in WORD
• A full-fledged Beauty Salon financial plan model in EXCEL that you can easily customize
• Customized text tailored to the Beauty Parlour and Services business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly low-cost solution saving you time and money

Beauty Salon Business Plan Template Description

Our ready-made beauty salon business plan package is all you need to plan, fund, execute and launch a successful beauty salon project. It includes a pre-written business plan in Word and an automatic financial plan Excel Spreadsheet tailored to the beauty parlour business. All you need to do is spend a few hours customizing these ready-made documents to perfectly fit them to your own project. Our business plan template is the most cost-effective solution to write your investor-grade beauty salon business plan. Check below the full content details.

Beauty Salon Business Plan Document in Word

Our ready-made Beauty Salon business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Beauty Parlour project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract of your pre-written beauty salon business plan in Word.

Automatic Beauty Salon Financial Plan in Excel

Our pre-populated Beauty Salon financial model is in Excel Spreadsheet format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small excerpt of your automatic beauty salon financial plan in Excel.

This Ready-Made Beauty Salon Business Plan is For

• Entrepreneurs wishing to start a Beauty Salon business
• Aspiring Beauty Parlour owners who want to create a business plan fast and easy
• Beauty services entrepreneurs who wish to pitch their project to investors
• Beauty professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Beauty Salon Business Plan Content

Executive Summary:  Our Beauty Salon business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Beauty Salon concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Beauty Salon concept. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made Beauty Salon business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Beauty Salon business. These can include issues such as lack of good beauty salons in a certain location, low or average quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Beauty Salon will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Beauty Salon’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Beauty Salon concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Beauty Salon business into a franchise model?…etc.

Business Model:  This section details your Beauty Salon concept using the business model canvas method. In a visually appealing table, we will detail your Beauty Salon’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in details about your various beauty products and services. We will describe your various types of hair, nail and waxing services…etc. We will also provide information about your pricing by type of service.

Market Analysis: This important section describes the various market statistics and consumer trends in the Beauty Services industry and explains how they support your own Beauty Salon concept. The purpose of this section is to show that the market conditions are favorable for launching your new Beauty Salon concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Beauty services industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Beauty Salon business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Beauty Salon business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Beauty Salon intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Beauty Salon’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Beauty Salon project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Beauty Salon project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Beauty Salon business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Beauty Salon business plan.

Projected Revenue:  This module shows your Beauty Salon’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Beauty Salon’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Beauty Salon’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Beauty Salon’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Beauty Salon will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Beauty Salon’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Beauty Salon’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Beauty Salon business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Beauty Salon business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Beauty Salon project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Beauty Salon Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Beauty Salon business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own beauty salon project.
• High Quality:  Your Beauty Salon business plan has been written by our professional team of business plan writers and experts from the beauty services industry. You will receive a professional Beauty Salon business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written Beauty Salon business plan template is the most cost-effective solution in case you need to build a solid and professional Beauty Salon business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Beauty Salon business plan package,  do not hesitate to contact us , we are here to help.

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Beauty Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Salon

Are you about starting a beauty salon ? If YES, here’s a complete sample beauty salon business plan template & feasibility report you can use for FREE to raise money .

If you are conversant with the aphorism that says; ‘ looking good is good business’ , then you will agree that those who are at the helms of affair in the beauty trade knows how great and relevant it is to continue to be relevant in the industry.

As a matter of fact, the art of looking good is one activity nearly all women love to partake in. This is because of the point that they do not like to be seen as shabby looking. It is for this reason that some women do not mind to go to any length to look and feel good.

One of the ways through which these women try to look their best is by making sure they get all their beauty fantasies and desires adequately met. They see to it that they have the hair done, nails done; they get the best makeup and spa treatments amongst others. This is why the beauty salon business has come to stay for a very long time to come.

If you think that starting a beauty salon is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum. Below is a sample beauty Salon business plan template.

A Sample Beauty Salon Business Plan Template

1. industry overview.

A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times. Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding, amongst many others.

It is important to note that most beauty salons also offer spa services. This is so that they can give their clients an all-round beauty experience. There are around 400,000 beauty salons in the united states of America. Those who are employed to offer the services of the nails are known as the hair stylists.

Beauty salons are also known to offer some skin beauty services. Some of these services include; waxing, skin polishing, microderm abrasion and what have you.

Research has shown that those who work in the United States of America make good money from it because of the teeming population of people who seek the services of these beauty salons. The population of people who work at the salons include; immigrants, Africans, Spanish people, and a whole lot more.

The training required for the beauty salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.

2. Executive Summary

Simply Cute Beauty salon is a classy beauty salon that will be opened in Manhattan, New York, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.

The business will be run as a very standard beauty salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; hair perming, relaxing of hair, manicure, pedicure, nail painting, nail fixing, nail trainings, fixing of weaves, braiding, and the sales of other beauty related stuff.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to.

We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry. Even though starting a nail salon might look really pretty easy to start,   we intend to bring in strict professionalism that will make up stand out.

Simply- Cute Beauty salon is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing.

As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period. We plan to hire the best hands in the city of New York to help us drive our biasness.

This is one of the reasons why     who do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.

We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.

3. Our Products and Services

We shall be known to offer strict professional beauty related services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings that we are to be known for in Manhattan New York;

• Fixing of artificial nails
• Braiding of hair
• Fixing of weaves
• Skin waxing
• Skin polishing
• Perming of hair
• Training of budding entrepreneurs
• Sale of nail accessories
• Sale of women accessories
• Sale of makeup stuff

4. Our Mission and Vision Statement

• Our vision is to provide our teeming clients with the best of beauty services, such that is hard to experience in Manhattan, New York.
• We strive to achieve this with our overly trained stylists and attendants and the ambience which our beauty salon has to offer.
• Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.

Our Business Structure

At Simply- Cute beauty salon, we know that having a solid structure will make us drive our beauty business really smoothly.

Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream. Below is the business structure that we will build simply- cute beauty Salon

• Chief Executive Officer

Salon Manager

• Accountant/Cashier
• Front desk officer
• Hair stylist 1
• Hair stylist 2
• Hair stylist 3
• Sales attendant

5. Job Roles and Responsibilities

Chief Executive Office

• Responsible for providing direction for the beauty salon.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
• Responsible for building a strong customer care system.
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the business.
• Reports to the board about the salon.
• Coordinates training programs for budding entrepreneurs.
• Handle all paper documents for the coy.
• Identifies training and development needs for the employees through job analysis, appraisals and consultation
• Designs job descriptions
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinate strategic sessions.
• Works directly with the chief executive officer
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

Hair Stylist 1, 2 and 3

• Sees to it that the   client gets exactly what they wanted.
• Creates styles that are creative
• Gives clients a lifetime experience for patronizing

6. SWOT Analysis

Simply- cute beauty salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid beauty one stop shop that can favorably compete in the highly competitive beauty industry.

Part of what our team of business consultant did was to work with the management of our beauty salon in conducting a SWOT analysis for our salon.

Simply- cute beauty salon is very dear and promising to us. We believe that what they have come up with is in our own best interest and that is why we aren’t in any way going to joke with their findings. Here is a summary from the result of the SWOT analysis that was conducted on behalf of simply- cute beauty salon.

Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women and other immigrants that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new beauty salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.

• Opportunities:

The opportunities in the beauty salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.

Some of the threats that we are likely going to face as a beauty salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.

There is hardly anything we could do regarding this threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

Quite a number of distinct trends have emerged in recent times in the beauty industry which is why beauty salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they

In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.

In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.

8. Our Target Market

The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.

As such, our target market cuts across all sectors.  Also our beauty salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses.  In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;

• Females in the Banks, Insurance Companies and other related Financial Institutions
• Females in Businesses and Entrepreneurs
• College students

Our competitive advantage

A close study of the beauty industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.

However, we are also aware that this hasn’t deterred people from braking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related, this is so that we do not miss out in any way.

Beauty salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the wish of every business to generate income at all times and our beauty salon is one of such businesses. Simply – Cute beauty Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Hence, there are several ways through which we plan to make this money at all times. Simply- Cute beauty salon will generate income by offering the following services;

• Fixing of hair weaves
• Skin treatment
• Spa treatments
• Fixing of acrylic nails
• Fixing of French nails
• Sale of other female accessories
• Training people of the art of nail care and fixing
• Home services in all the aspects listed above

10. Sales Forecast

There will always be a need to do some business and sales forecasting as a business. This is because of the drive it gives one to achieve it. In the same vein, simply- Cute beauty salon has several sale projections that we will be all out to achieve.

For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for simply- Cute beauty Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;

• First Year-: $100,000
• Second Year -: $250,000
• Third Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst nail salons in United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our beauty salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Simply – Cute beauty salon is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in New York and other parts of the U.S.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients.
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business. Below are the platforms we intend to leverage on to promote and advertise simply- Cute beauty salon business;

• Place adverts our consulting firm on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our firm’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
• Brand all our official cars.

12. Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.

As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a household name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.

So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.

This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.

We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own beauty salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Simply- Cute Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a beauty salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications. Basically, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in New York – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, fittings, safety gadgets and electronics, hair equipment et al) – $2,000
• The Cost of Launching your official Website – $600
• Budget for paying at least two employees for 3 months and utility bills – $30,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.

Generating Funding / Startup Capital for Simply- Cute Beauty Salon

Simply- Cute beauty salon is going to start as a private business that will be solely owned by Mrs. Andrews. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.

We know that if we continue to deliver excellent hair services and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.

We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.

We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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Essentials of A Beauty Parlour Business Plan

In this fast-paced world, clients are always looking for efficient services. A beauty parlour is usually angled to only a particular service that they excel at. They are efficient and quick in the services they provide. The beauty industry is booming. According to a KPMG report, the size of beauty and wellness market was expected to touch Rs. 80,370 crores   2017-18. With the rise of social media, everyone wants to look they’re best, whether they’re at work, home or out with friends.  Physical appearences are dominating today. In this worldly world, ladies want to groom themselves just right. Courtesy to these lovely ladies, beauty parlour business is in vogue and on of the most popular business choice in today’s world.

Starting a beauty business will require a lot of effort and commitment, but if you are passionate and knowledgeable about the industry, you can succeed. To further help the process, here is a list of essentials to include in your business plan.

Beauty Parlour Business Plan

Executive summary.

An executive summary is the first section of a business plan and is generally considered to be the most important section. It is generally written last, after the entire plan has been finalized. The executive summary covers the highlights of all the other sections.. Generally, an executive summary will:

• Be approximately 10%  of the length of the main report
• Be written in simple language
• Consist of short, to the point paragraphs
• Be written in the same order as the main reports
• Only include material present in the report
• Make recommendations
• Provide a justification
• Be readable separately from the main report

An executive summary is an important communication tool. It will help you and your investors understand the plan at a glance.

Services provided

A beauty parlour, as opposed to a beauty salon, is dedicated to only one service. You must decide what service aligns with your expertise. There are many services that a beauty parlour can focus on like manicures & pedicures, make-up & grooming, skin treatments but mostly, beauty parlours only focus on hair. Services you can provide under hair parlours are:

• Hair trimming
• Blowdry and setting
• Updos and hairstyles
• Hair Dyeing
• Highlights and lowlights
• Conditioning treatments

It is important that you keep up with the current trends and have a good idea as to what it is that you can or cannot provide.

Target audience

Now this will require some brainstorming and some background research. Deciding on a target market will help you narrow down your services to the ones which are in vogue and have a high demand. Describe your target market, include the demographics and market growth. A Beauty parlour is a woman’s equivalent to a barbershop.

Research the age group you are targeting and the trends that are followed by that demographic. Create your USP and excel in it. Your target audience can be:

• Working professionals
• College students and teenagers
• To-be-Brides

Each group will require a different type of service. List down each individual section and what services they would require as a part of the market study.

Business strategy

Business strategy is simply as a firm’s high-level plan for reaching specific business objectives. Strategic plans succeed when they lead to business growth, a strong competitive position, and strong financial performance. A Business plan is made with the purpose of:

• Achieving effectiveness
• Utilising opportunities
• Mobilising resources
• Securing advantages
• Directing effort and behaviour
• Gaining control over a situation

Yo u must define the milestones in your business with specific dates or time periods. A well-planned timeline will help you bide by the plans and help you mark the milestones quicker. Decide what your strategy for the implementation is going to be and how you’re going to spread the word once you start your business. Word of mouth goes a long way in promoting your business. Especially in the beauty parlour business, if your services make one lady happy she will sure to add more ladies to happiness.  

Brand promotion is very important in the beauty salon business. Pamphlets, leaflets, advertisements are some of the few ways to amp up your marketing skills. The success of any budding salon depends on a core group of clients.

For an empire to stand firm on the ground, strong pillars are inevitable. Your employees will be just as a contributing factor as yourself. Proper planning with respect to manpower is one of the most challenging issues in starting a beauty parlour . For a business like this, the employees are the front line of representation so they are the most important factor in the success of your business. The main responsibilities in any beauty business depend on the kind of services the staff will provide. Some of the common ones are:

• Parlour manager
• Hairstylist
• Receptionist

Hiring trained and experienced professionals will help your business. Name and describe in detail the main members of your team and what their responsibilities will be. This will act as guidance to the employees as they will have a clear understanding of their job profile and in addition, it will also give you a better idea of the requirement of personnel and what gaps you might have to work out in terms of employees.

Financing plays a major role in starting your business. It should aim to be as specific as you can when it comes to your finance, which includes describing your financial strategy and how it will support your projected growth.

The Financial Planning section involves the following tasks:

• Asses the business environment
• Confirm the business objectives
• Identify the types of resources required
• Calculate the total cost of each type of resource
• Summarize the costs and create a budget
• Identify the risks and issues with the budget

You must also figure out where you will get your funding from. There are multiple options to choose from. You can self finance your business or get investments or loans from friends and family who are willing. A great option is to opt for a bank loan. Find out the business loan schemes that your bank might have. Government organisations and grants also have such schemes. Research all your options and identify the one that works for you and your business.

Marketing strategy

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. It is better to have a marketing strategy before starting your bus iness. You must decide and create the content you will be using for marketing beforehand. Be sure to set up a website for your business and make brochures and flyers.

You can even plan to use social media and post on a regular schedule. Social media is today’s giant! Your business will reach masses with a good social media plan. There is no shortage of Social media platforms on which you can promote your business.  

Although these are the basic components of writing a business plan, you can edit it according to your specification. Writing a business plan is the first step you will take in making your dream a reality. Starting a business can be exciting and having a business plan helps in making the process easier and smoother. Any good business has a strong business plan behind it. For any business planning help or questions about business planning, contact deAsra.

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2 thoughts on “ Essentials of A Beauty Parlour Business Plan ”

Thanks, for sharing a post. Keep it helping us with awesome information like this. The beauty industry has such a significant number of chances for young and aspiring entrepreneurs to develop various business ideas that can be even begun with a minimal amount of investment. The franchise provides rewarding franchise opportunities to passionate business entrepreneurs for imparting value addition services for Business.

Thank you for the information.

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Beauty Salon Business Plan Template

Beauty salon marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a beauty salon business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of beauty salon that you documented in your Company Analysis. Then, detail the specific services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your beauty salon. Document your location and mention how the location will impact your success. For example, is your beauty salon located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your beauty salon marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your beauty salon’s front store extra appealing to attract passing customers
• Developing and marketing your website
• Social media marketing (advertising and organic posts)
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations
• Local radio advertising
• Banner ads at local venues

Also think about your beauty salon’s Unique Selling Proposition (USP), which should answer why customers should choose you over other beauty salons. Make sure your USP is reflected in your marketing.

BEAUTY SALON BUSINESS PLAN OUTLINE

• Beauty Salon Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

How To Start A Beauty Parlour Business in India | Beauty Parlour Business Plan

Souvik Dey , Vipul Mahrishi

In a survey conducted by lifestyle experts, it is found that the cosmetics industry has been grown by 60% in the last five years in India. With this, there has been an increase in the parlour or salon industry too by 35%.

It is a booming business and attracts customers of most age groups whether it is men or women. If you have skills and knowledge and if you are going to start a beauty parlour business then it is a good idea you can earn well from a beauty parlour.

A report by a leading lifestyle magazine tells that in the years to come in the beauty industry, India will grow as fast as US and European markets. There are many opportunities in India, especially for women entrepreneurs who play a major role in the industry. In this article, we will discuss in detail how to start a beauty parlour from the scratch.

1. Make a Business Plan 2. Types of Services 3. Beauty Parlour Ownership Types 4. Select Proper Location 5. Make Pricing Chart & Packages 6. Get Beauty Products 7. Beauty Parlour Marketing

Steps To Start A Beauty Parlour Business

Beauty parlours are the most popular and prevalent type of ownership structure. Learn how to start a beauty parlour business from the set-up to welcoming clients. Here is a complete guide on starting a beauty parlour business in India.

1. Make a Business Plan

If you are planning to start a beauty parlour a business plan is very important. A good business plan is an overall summary of your business. You also do market research and analysis the scenario of other beauty parlours.

Also, you can find competitors and their prices for services. You should include a few important points such as available funds, monthly rentals, products, target customers and monthly income of the beauty parlour. Usually, the monthly income of beauty parlours is Rs 6000 to 50,000.

You must interact with the existing beauty parlour owner to get some suggestions about how to manage. Share your thoughts with other people who are already doing this type of work get tips from them as this will grow your beauty parlour. You have to make a business plan also for your services, staff and equipment.

2. Types of Services

A beauty parlour can be categorized into various business types depending on what aspect of this business you want to take either a part of the service or the whole package. It all depends on the type of services that you offer to your customers. It is important because depending upon the type of services which you are going to provide classify your beauty parlour type.

There are many different services in the beauty industry but are specific to one or more services as follows:

• Reflexology center
• Wellness center
• Traditional beauty parlour or salon
• Hair and skin clinic
• Cosmetology center and more

3. Beauty Parlour Ownership Types

The beauty parlour industry accommodates small businesses as well as big businesses. Therefore it is important to know the ownership structure of the business.

Independent Beauty Parlour

Independent beauty parlours are the most popular and prevalent type of ownership structure. An independent entrepreneur would establish or operate an independent beauty parlour.

The advantages of this model are that it requires very minimal investment and operational costs . Limited liability partnership (LLP) or One Person Company (OPC) would be ideal business entities for this business model.

Franchisee of a Beauty Parlour

In this business, model parlour will operate as a franchise of a large beauty parlour chain. As the beauty parlour is set up by franchise then the franchisor provides support for setting up the beauty parlour, operations, staff training, branding, advertising etc.

This types of business model require a higher investment than an independent beauty parlour . Most franchisors also require a franchise fee to be paid based on the revenue of the beauty parlour.

It is recommended that beauty parlour franchisees be established in a limited liability partnership (LLP) or private limited company. This would ensure that the beauty parlour franchisee along with the franchisee rights, lease rental, licenses, tax registrations, equipment, etc., could be transferred to another person if required. Some of the popular beauty parlour franchises are Lakme, Juice Salon, Truefitt & Hill, and Green Trends.

4. Select Proper Location

You have to find a good location for your beauty parlour . If you already have your shop then you can use that for the beauty parlour. But if not available then you have to pay rent.

Finding a good location is very important because your parlour must be convenient for people. Everyone aspires to open shop to the locations of the enterprise, the surrounding areas, local places. This is due to factors like environment, cultural or social methodology and overall stability.

Always find places that have good foot traffic . Also when you choose a location it must be visible and easily accessible by car, passersby and public transport. Free parking will appeal to clients as they won’t have to worry about parking their car.

5. Make Pricing Chart & Packages

You need to be careful when you set up the pricing strategy for your services. First of all, you need to ensure that you understand how much your services are worth. Setting the right prices is avoiding under or overcharging. A price that is too high or low can send your parlour to the bottom.

Some steps you consider before parlour pricing:

• Analyze every service you offer to your clients and set each price individually.
• Your brand is highly important when it comes to pricing. People won’t pay high prices for a brand that they don’t recognize .
• Never focus on the services alone. You need to convince the client that your parlour is the only one that can offer such an experience.
• The more loyal the customers , the more you can raise the prices.
• When you are just starting your parlour, you cannot afford to provide discounts. Once your parlour gets profits, you can start offering discounts.

6. Get Beauty Products

Beauty parlours require a wide range of raw materials. Searching for the best quality material at cheaper and affordable prices will be helpful. You can also sell the beauty products to your customer so it will generate more profit from your beauty parlour business .

Various beauty parlour products are easily available in the market. All these products are designed by carefully understanding the needs and requirements of the varying users and thus are preferred by most of them.

Some common beauty parlour items are given below:

• Foundations
• Makeup Palettes
• Eye Shadow Palettes
• Face Moisturizer and Cleanser
• Hair Shampoo and Conditioners
• Styling Creams and Gels
• Anti-Aging Products
• Body Lotions

7. Beauty Parlour Marketing

No matter how great your beauty parlour is if people do not know it exists then you will not get the clients to make your business successful. Any industry heavily depends on technology which has major changes year after year. With good marketing, you can compete with your competitors.

Some marketing ideas for your beauty parlour:

• Get your parlour listed on online directories.
• Manage online salon reviews.
• Form partnerships with other local businesses.
• Offer referral discounts.
• Parlour promotions.
• Share your promotions on social media.
• Make use of Facebook & Google Ads .
• Run a contest in your parlour.
• Capitalize on holidays & special events.
• Always promote gift certificates.

A beauty parlour is a profitable business to get started with. All over the world a lot of customers, be it men or women are using beauty services on a daily basis. And if it's a festive season or a marriage season then you will be packed with customers. It is one of the booming businesses and the market is growing each year. Beauty parlour attracts customers of all age groups. From teenage girls to women of all age groups, beauty parlours and salons are widely used on a daily basis. It's a good business to start your journey to earn good money.

How can I start a beauty parlour business?

These are some important factors one should keep in mind before starting a beauty parlour-

• Make a business plan.
• Select a proper location.
• Make pricing chart and packages.
• Set pricing.
• Get beauty products.
• Hire staff.
• After-sales.
• Focus on marketing.

How much investment is needed to start a beauty parlour in India?

The cost of establishing a beauty parlour is depended on its size. But if you want to start a beauty parlour on a low budget, you can start this beautiful business for INR 40,000 to 50,000 in your house. If you want to establish this business in any commercial shop then the investment required would be between 15 lakhs to 30 lakhs.

Is the beauty parlour business profitable?

The average salon profit margin is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.

How to start a beauty parlour at home?

These are some must-have things before starting a beauty salon business at home-

• Be separated from the living quarters by a permanent wall;
• Have a separate entrance to the salon other than through the living quarters;
• Have toilet and lavatory facilities that are separate from those used by the household;
• Meet all other minimum salon requirements.
• Hire staff if required.

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Arsenal legend Ray Parlour backs calls for FA Cup replays U-turn

Former Arsenal star Ray Parlour, speaking ahead of Saturday's Emirates FA Cup final between Manchester City and Manchester United, says replays are vital for finances of smaller clubs

• 08:00, 24 May 2024 Updated 08:10, 24 May 2024

Four-time Emirates FA Cup winner Ray Parlour says it is crazy to scrap replays from next season.

The former Arsenal star considers his goal in the 2002 final as the best moment of his career. And ahead of Saturday’s final between Manchester City and United, Parlour insists the competition has rediscovered some of its magic in recent years.

But that has not stopped the FA from making its unpopular decision to scrap replays in an attempt to ease congestion on top clubs who must also play in Europe.

And following on from the Mirror's campaign for the governing body to reverse their plan, Parlour said: “There should be replays because it’s all about the lower divisions getting that right draw and that revenue.

“Financially it’s really important for smaller clubs. I agree with having replays but that’s the way it’s gone. It’s still a massive trophy to win.”

Interest in the Cup has dipped during the Premier League era and final day might no longer be the centrepiece of a season but Parlour is adamant its popularity is on the rise once more. “There was a stage where an outsider could get to the final but now the bigger teams are taking it seriously again,” he said.

“For me it’s a massive trophy. I was lucky to win four. Whenever people ask me about the Premier League, yes it’s so important, but the FA Cup is such a big day for everyone involved in the club. It’s such a special day out.”

Only four players have lifted the trophy more than Parlour in the post-war era and his love of the competition was established, like so many, at a young age.

By remaining on free to air TV it is still, by some distance, the most-watched club fixture of the season. And Parlour insists: “It’s the best trophy in the world to win. Growing up as a kid it was the only game live on TV. My mum and dad made a big thing of it with my brothers.

“We’d sit down at 11 o'clock and watch the coaches going to the game, a helicopter following it along. It was a big day for our family.”

Recalling his goal when Arsenal defeated Chelsea 2-0 in Cardiff 22 years ago, he added: “My dad is a West Ham fan and he was in the stand with my brothers. He cried. ‘My boy has scored in an FA Cup final.’ It was a big, big deal for my family.”

Parlour was speaking on behalf of an Emirates promotion in the style of a Race Across The World. "We got four pairs of fans from London, Birmingham, Manchester and Newcastle ," he said. "And they had loads of little challenges to complete in the fastest time they could. It was a really fantastic idea, a really nice thing to do."

Emirates has challenged fans to travel from their favourite team’s stadium to the Emirates airport check-in desk in the quickest time. Along the way they met footballing legends, answered fan-focused quizzes and harnessed the need for speed. Find out which fans completed the challenge in the quickest time, winning tickets to the Emirates FA Cup Final and a trip to Dubai.

DON'T SCRAP REPLAYS! Join our petition to keep the magic of the FA Cup alive!

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Rusmania • Deep into Russia

Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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