literature review of network marketing

The network marketing literature is presented in terms of publication years, publication outlets, citations, contexts, methods, and constructs. Although the network marketing domain has been researched for over five decades, the literature remains fragmented. This study provides state-of-art network marketing literature.

Theoretically, this systematic literature review (SLR) synthesizes the network marketing literature from multifarious perspectives and proposes a conceptual framework.

Lexicometric analysis shows that the key themes of network marketing research are formats of network marketing and their characteristics, membership norms, and outcomes of network marketing. Theoretically, this systematic literature review (SLR) synthesizes the network marketing literature from multifarious perspectives and proposes a ...

Therefore, a literature review can be used to zero in on the most relevant topics about the evolution of network marketing . ... There is a wide range of business dynamics covered in the literature on network marketing, which shows the tension between perception, legality, ethicality and the potential for success. ...

DOI: 10.1016/j.indmarman.2023.05.010 Corpus ID: 259482847; A systematic literature review on network marketing: What do we know and where should we be heading? @article{Chopra2023ASL, title={A systematic literature review on network marketing: What do we know and where should we be heading?}, author={I. Chopra and Charles Jebarajakirthy and Moumita Acharyya and Raiswa Saha and Haroon Iqbal ...

Third, the authors found that the focal firms' NC consists of two key dimensions: network development capability (NDC) and network management capability (NMC). Fourth, they contribute to the literature by providing a set of suggestions for further research in the NC literature stream.,This study has some limitations, like other review studies.

DOI: 10.1016/j.indmarman.2023.05.010 Corpus ID: 259482847; A systematic literature review on network marketing: What do we know and where should we be heading? @article{2023ASL, title={A systematic literature review on network marketing: What do we know and where should we be heading?}, author={}, journal={Industrial Marketing Management}, year={2023} }

The evaluation of network marketing performance is a multi-attribute decision-making problem, of which consists of both numeric value and fuzzy language. Zhang Aimin, Zhang Chunrun conducted the effective evaluation of the performance of vehicle maintenance readiness based on GIOWA operator method (Zhang and Zhang 2009 ).

Abed SS, Dwivedi YK, Williams MD. Social media as a bridge to e- commerce adoption in SMEs: A systematic literature review. The Marketing Review 2015; 15: 39-57. Crossref. Google Scholar. 34. Bryman A, Bell E ... The Impact Of Social Network Marketing and Customer Engagement on Purc... Go to citation Crossref Google Scholar. Figures and tables

The amount of research related to Internet marketing has grown rapidly since the dawn of the Internet Age. A review of the literature base will help identify the topics that have been explored as well as identify topics for further research. This research project collects, synthesizes, and analyses both the research strategies (i.e., methodologies) and content (e.g., topics, focus, categories ...

Since manually processing the literature review might be cumbersome, this work adopts a methodology of computational techniques applied to bibliometric information of DM research articles. ... research about multi-channel marketing using mobile marketing and social network marketing began to rise. Neslin and Shankar (2009) investigate the key ...

Drawing on the Theory-Context-Characteristics-Methods (TCCM) framework, this study provides a comprehensive understanding of the dominant theories, contexts (i.e., industries and countries), characteristics (i.e., key variables and their relationships), and methods (i.e., research approaches and analysis techniques) covered by previous studies ...

This article aims to investigate sev eral international mar-. keting channel research, i.e., by reviewing 146 articles related to international. marketing channels published from 2010 to 2021 with ...

Accordingly, this article aims to conduct a systematic literature review of the impact of SMIs on consumer behaviour. ... Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being. European Journal of Marketing, 53(7), 1355-1377. Google Scholar ... International Marketing Review, 36(6), 830-858 ...

This pa per. aims to provide a comprehensive literature review and analysis of the main. digital marketing strategies. The research objectives are to identify and. categorize the most common and ...

Content marketing effectiveness. Based on a literature review ([3-5, 8, 18-23], see S1 Appendix for details), content marketing activities can be seen as effective if they trigger superior levels of cognitive, emotional and behavioral customer engagement at the appropriate points throughout the customer journey, strengthen customers ...

Marketing is the process of promoting and selling products and services, including market research and advertising. Today, marketing is an essential part of any organization's growth strategy. Many firms use marketing methods unknowingly to promote themselves and increase sales of their products and services.

Drawbacks of network marketing as a business model. Network marketing isn't without its risks and drawbacks, and it's important to understand what risks are associated with becoming involved with brands by doing your due diligence in understanding what's expected as a distributor. Pyramid schemes give network marketing a bad name

Starting from this reality, the objective of this research is to offer an updated view of the field of study, methodology, and common terms related to research concerning the use of Instagram as a marketing strategy. To this end, a systematic literature review (SLR) is addressed in Scopus, a database in which 264 articles indexed from 2015 to ...

Specifically, a review of the recent academic and practitioner marketing literature (e.g., Cuevas, 2018; Kumar, 2018; Sridhar & Fang, 2019) suggests three major changes occurring in the world of sales and marketing: (1) a rapidly changing technological environment including big data's impact on sales and marketing practice, (2) the emergence of ...

A network must have a communication plan and delivery method designed to respond to member expectations. In a network map, the configuration of communications would be reflected in the ties between and among members (the ties, or connections, between the nodes). Depending on the purpose and structure of the network it will need to develop an

Marketing scholarship 'has historically valorised the White voice with a Eurocentric lens' (Francis & Robertson, 2021, p. 89), making it difficult for 'other' voices, including LGBTQ+, to gain recognition.For researchers to contribute meaningfully to scholarship and practice about LGBTQ+ people, we need to identify the boundaries of existing knowledge (Ong et al., 2022).

as 'the Digital Transformation' of marketing, widely accepted and investigated by both. practitioners and a cademics. Digital advertiseme nts, e-commerce, mobile services, just to name. a few ...

The aim of this research is to investigate tourist marketing within the embryonic context of the metaverse in order to comprehend the building blocks and the primary technologies employed in the sector. A systematic literature review (SLR) was conducted on 386 articles, with an overall qualitative approach that included 86 references, all of which dealt with the topic of the metaverse and had ...

The COVID-19 pandemic had a profound impact on food systems. Despite disrupting conventional markets—such as grocery stores—farmers that focused on short supply chains found new market opportunities. As consumers increasingly became concerned with the safety of in-person shopping, some turned to purchasing directly from farmers and markets that carried products marketed as local, organic ...

Abstract. Given the increasing relevance and popularity of NFTs in online markets, this chapter presents a review of the available marketing literature on this subject. This review adopts a systematic approach that combined proper technology-related and business-related keywords to search for relevant papers published on the topic from 2015 to ...

In this systematic literature review, we delve into the realm of intention recognition within the context of digital forensics and cybercrime. The rise of cybercrime has become a major concern for individuals, organizations, and governments worldwide. Digital forensics is a field that deals with the investigation and analysis of digital evidence in order to identify, preserve, and analyze ...

Based on the literature review, the researchers identified the following themes: digitalization and digital marketing, digital and traditional modes of marketing, social media as a digital ...

Justice Michael Lee ordered Bruce Lehrmann to pay most of Network Ten and Lisa Wilkinson's court costs - but had strong words for Ten's conduct.