pet app case study

Product Design

Helping pet owners to give the best care for their pets.

Services provided

User Experience Design, Brand Identity, Visual design, User research, Software engineering, Co-development

Petleo is an ecosystem built for pet lovers. The motive behind the application is to have one platform to connect all who take care of their pets, as we call “Pet Parents”. Team Petleo was trying to solve the problem of the growing needs and expectations of the pet care industry. The current pet care industry is falling behind in digitalising. With Petleo in the market will bring pet owners, pet businesses, insurances, veterinary clinics, and pet-related service providers together in one single platform.

The challenge

We had the task of making the dusty, outdated app to a whole new level with improved user experience and a state-of-the-art look & feel. Their mass audience needed something they could put their pets’ life details and be a helping hand in taking care of the pets quickly. The user base needed crowd-funded features to protect their pets from potential dangers in the surroundings.

Research-driven approach

We followed through every footstep a user takes inside the current solution with the help of user flows and journeys they take when using the application. Understanding the right problem is always the key to providing the right experience for the users. For this, we used steps in the design thinking process to understand the user’s pains.

Transformation from the old app

The Fastest way to find the correct solutions is always being lean and approaching a solution with minimum time spent. There will be a lot of tools and processes waiting to be used when it comes to the “solutions department”. But we used the power of wireframing to identify the correct solution fast as possible.

Seamless user onboarding

Based on our previous experience we put lot of focus on user onboarding since that is the first point of user contact. In this design we made a contextual chat-like experience combining our character illustrations to immediately appeal friendly to the pet owners.

Appointments in 4 steps!

With the large number of vet partners and clinics in the network we wanted to make the appointment booking experience a breeze. We combined health records and sent user reminders and made the appointments something users can complete in just 4 steps.

Locating and sharing toxic baits

The app helps pet owners to locate toxic baits so that they can protect their pet when taking outdoor. Pet owner can also share locations of toxic baits which makes him a part of a bigger community who wants to protect their pets.

Keep track of the medical history

With the entire medical history of the pets, it was fairly easy to remind about upcoming treatments. We also made it super easy to manually add heath entries and made the electronic health record fairly comprehensive and usable.

Telemedicine at your service

Telemedicine is on the rise and we introduced telemedicine as a new feature to pet owners. With comprehensive health data we were able to alert the user when doctors are available and what conditions should you channel for. Tap join and you are with a Veterinarian in seconds.

Building a clear yet playful new visual language

We carefully selected branding elements such as typography, colour palette to build a friendly and accessible visual language. Soft colours and rounded edges on design elements are helpful to build pleasing interfaces for the users eyes.

PetLeo design system

Playful visual language heled the designers to create engagings user interface components. These compoents were designed in hamony to create a resuable componets set to ensure consistency across the platform. And the PetLeo design system came to life.

Playfully crafted custom illustrations pack

Designed to evoke the feeling of care and happeniess which is one of the main traits of a pet owner. Illustrations were used to complimnt the user interface and designed to follow a steamlined look and feel. This contribunted towaards positioning the company as a caring companiion than just an app.

Over a period of 12 weeks we worked worked closely with the client and end users to align features with business model, which led to inreased enbagament, more referals for new user signups and new partners on-boarded.

users gave 5 star rating on the app

users registered on the mobile app

Increase in-app user engagement

increase in monthly revenue with new users

Amplifyn helped us build on the vision that we had for this app, but they also challenged us to be open to new transformative ways of presenting this strategic content. They were a trusted advisor and true partner—fighting the good fight when needed, but always making sure we met our goals and objectives.

Managing Director & Co-founder - PetLEO

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Upul Weerasinghe

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Amplifyn Private Limited, No. 200, Nawala Road, Colombo 05, Sri Lanka

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Illustrator

Pet Sitting App UX Case Study " SitMyPet"

Providing pet owners with a digital solution that connects them with pet sitters.

Creative Fields

Interaction Design

• Interaction design
• Prototyping

No use is allowed without explicit permission from owner

Americans willing to go into debt for travel and entertainment, study finds

Credit card balances have ballooned 32% in the last two years.

(InvestigateTV) — A recent Bankrate survey revealed that 27% of Americans would be willing to go into debt to travel, eat out, or see live entertainment.

Ted Rossman with Bankrate said this was concerning considering the current high interest rates.

“I don’t want to tell anyone they can’t have fun, but I do worry about this in light of credit card rates being at record highs,” Rossman noted. “The average is 20.75%. So, I think a better option for people would be to set a good budget ahead of time.”

Rossman said there’s going to be a lot of temptation to spend this summer and that’s not a bad thing, just make sure to plan for it.

He suggested setting money aside from every paycheck and have it transferred into a savings account.

“We know young adults are very driven by experiences and social things, and again that’s not a bad thing, as long as you’ve accounted for it,” Rossman explained. “I think sometimes also people fall into this trap, ‘Oh, I didn’t know the concert invite was coming’ or ‘the wedding invite was coming.’ You may not know exactly what the invite is, but you do want to put together a good entertainment budget.”

Rossman said a lot of people make the mistake of either not budgeting or if they do, they only account for the necessities. It’s important to put together a fun budget as well.

He said if a trip is budgeted, try to offset the cost with rewards points and miles.

Travelers could also pool resources with friends and share an Airbnb.

Copyright 2024 Gray Media Group, Inc. All rights reserved.

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What the success of Google Maps on iPhone tells us about Apple and monopolies -- and what the DOJ needs to understand about good products

T here are all manner of navigation apps for the iPhone. Apple Maps is the default choice, and is pretty extensive these days, but it's far from the only option. Just check the App Store. And in the battle to be top map app, Google Maps seems to have nabbed the chequered flag – even on iPhones.

According to this survey by MarketWatch, a whopping 70% of respondents flagged down Google Maps as their go-to navigation copilot. While Waze, Google's other prodigy in the mapping arena, snagged a commendable second place with 27%, Apple Maps trailed with 25%. It's somewhat unexpected that Google Maps is so popular, when Apple Maps comes enabled by default on the best iPhones – the most popular smartphones in the US.

This MarketWatch study wasn't just about counting hands, though; it was a deep dive into the habits of 1,000 US drivers. The study specifically focused on how these mapping applications were used to spot speed traps -- yep, traps on map apps. But it speaks to the popularity of Google's primary navigation app, especially over Apple's default option.

Could it be that good products are more popular?

Despite Apple Maps catching up to Google Maps' feature offerings recently, Google's map app has been a long-time favorite among iPhone owners. Historically, it's offered more features , an integrated experience, and better navigation overall. Plus, you can use it across all Apple devices, most notably CarPlay . In short, it's a good product. Arguably, it's a better product than Apple Maps.

So could it be that Google Maps is more popular because it's a better product? While you'd think that's a simple "yes", the DOJ might disagree with you.

The DOJ  filed a landmark lawsuit  against Apple last week, alleging the company has a smartphone monopoly. In the suit, the government claimed that one of the world's most successful and valuable companies has a stranglehold on phones, and stated bluntly that Apple uses it to extract more money from consumers. "Apple has gone from revolutionizing the smartphone market to stalling its advancement," said Deputy Attorney General Lisa Monaco. You can read the full lawsuit  here .

Google Maps is an interesting case study here, showing that a good product is usually the more popular option. Which is considered by users to be the case with iPhones, even if the tech-averse folks over at the DOJ might disagree.

If anything, this survey showing the popularity of Google Maps goes directly against the DOJ's lawsuit. The DOJ argues that Apple stifles competitors to make it harder for iPhone users to switch away. And I don't know about you, but the popularity of Google Maps on iPhones isn't particularly stifled. And Google is, I don't know, Apple's biggest competitor, perhaps. It's ironic, really.

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