Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept

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relationship marketing research report

  • Thorsten Hennig-Thurau 2 &
  • Ursula Hansen 2  

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With the concept of relationship marketing approaching a stage of maturity, the authors give a comprehensive overview of the main research findings in the field of relationship marketing theory. They use this review to draw out some proposals for future resource allocation in relationship marketing research.

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Hennig-Thurau, T., Hansen, U. (2000). Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept. In: Hennig-Thurau, T., Hansen, U. (eds) Relationship Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-09745-8_1

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Electric Vehicle Charging Infrastructure in the U.S.

64% of americans live within 2 miles of a public charging station, and those who live closest to chargers view evs more positively, table of contents.

  • Distribution of EV charging stations in the U.S.
  • Who lives closest to EV charging stations?
  • Attitudes toward EVs vary based on proximity to chargers
  • Acknowledgments
  • Appendix A: Regression analyses
  • Appendix B: Vehicle-to-charger ratios for each state
  • American Trends Panel survey methodology
  • Additional survey questions
  • Sources for geographic data

relationship marketing research report

Pew Research Center conducted this study to understand Americans’ views on electric vehicles. We surveyed 10,329 U.S. adults from May 30 to June 4, 2023.

Everyone who took part in the survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way, nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

We supplemented the data from the survey with data on EVs and charging stations from the U.S. Energy Department, specifically the Office of Energy Efficiency & Renewable Energy and its Alternative Fuels Data Center . This dataset is updated frequently; we accessed it for this study on Feb. 27, 2024.

The analysis in this report relies on two different measures of community type, one based on what ATP panelists self-reported when asked “How would you describe the community where you currently live?” This measure is used when discussing differences in public opinion towards EV charging infrastructure or related issues and distinguishes between urban, suburban and rural areas. The other measure is based on the U.S. Census Bureau’s urban-rural classification , which identifies urban and rural areas based on minimum housing unit density and/or population density thresholds.

Here are the questions used for this analysis, along with responses, and the survey methodology .

Several recent laws, including the 2021 Infrastructure Investment and Jobs Act and the 2022 Inflation Reduction Act, have sought to encourage the development of electric vehicle infrastructure and increase the adoption of electric vehicles (EVs). And a Pew Research Center survey paired with an analysis of U.S. Department of Energy data finds that roughly six-in-ten Americans now live within 2 miles of a public charger . There were over 61,000 publicly accessible electric vehicle charging stations in the United States as of February 2024.  

A chart showing that About 6 in 10 Americans live within 2 miles of a public EV charger

The vast majority of EV charging occurs at home , but access to public infrastructure is tightly linked with Americans’ opinions of electric vehicles themselves. Our analysis finds that Americans who live close to public chargers view EVs more positively than those who are farther away .

Even when accounting for factors like partisan identification and community type, Americans who live close to EV chargers are more likely to say they:

  • Already own an electric or hybrid vehicle
  • Would consider buying an EV for their next vehicle
  • Favor phasing out production of new gasoline cars and trucks by 2035
  • Are confident that the U.S. will build the necessary infrastructure to support large numbers of EVs on the roads

Here are some other key takeaways from our geographic analysis of EV chargers:

The number of EV charging stations has more than doubled since 2020. In December 2020, the Department of Energy reported that there were nearly 29,000 public charging stations nationwide. By February 2024, that number had increased to more than 61,000 stations. Over 95% of the American public now lives in a county that has at least one public EV charging station.

EV charging stations are most accessible to residents of urban areas: 60% of urban residents live less than a mile from the nearest public EV charger , compared with 41% of those in the suburbs and just 17% of rural Americans.

How Americans view electric vehicles

  • Today’s electric vehicle market: Slow growth in U.S., faster in China, Europe

As of Feb. 27, 2024, there are more than 61,000 publicly accessible electric vehicle charging stations with Level 2 or DC Fast chargers in the U.S. 1 That is a more than twofold increase from roughly 29,000 stations in 2020 . For reference, there are an estimated 145,000 gasoline fueling stations in the country.

EV charging stations can be found in two-thirds of all U.S. counties, which collectively include 95% of the country’s population.

A map showing that Electric vehicle charging stations exist across the country, but most are concentrated in and around urban areas

Distribution by state

As has been the case in the past, California has the most EV charging infrastructure of any state. The state is home to a quarter of all public EV charging stations in the U.S., though this represents a slight decrease from the last time we analyzed this data source in May 2021. At that time, California contained 31% of all public EV charging stations in the U.S.

Californians with an EV might also have a harder time than residents of many states when it comes to the actual experience of finding and using a charger. Despite having the most charging stations of any state, California’s 43,780 individual public charging ports must provide service for the more than 1.2 million electric vehicles registered to its residents. That works out to one public port for every 29 EVs, a ratio that ranks California 49th across all 50 states and the District of Columbia.

At the other end of the spectrum, Wyoming (one-to-six), North Dakota (one-to-six) and West Virginia (one-to-eight) have the most ports relative to the much smaller number of EVs registered in their respective states.

Infrastructure growth in rural areas

Historically, rural parts of the country have had substantially less access to EV charging stations . Addressing that issue has been a focus of recent legislation passed into law. For instance, the 2022 Inflation Reduction Act (IRA) contains tax credits designed to incentivize the installation of EV charging stations outside urban areas.

Since the IRA’s tax credits became active , the number of EV charging stations nationwide has increased 29%. But rural parts of the U.S. have a slightly faster growth rate in their total number of charging stations when compared with urban areas (34% vs. 29%). 2 Even so, access to public EV charging remains heavily concentrated in urban areas, which account for nearly 90% of all stations in the U.S. as of Feb. 27, 2024.

The vast majority of Americans now live in a county with at least one public EV charging station, but some live closer to this infrastructure than others: 39% of Americans live within a mile of a public charging station, and 64% have a charging station within 2 miles of home.

A bar chart showing that City dwellers, Democrats and younger adults are more likely to live near a public EV charger

Americans who live in cities are especially likely to have a public charging station very close to their home. Six-in-ten urban residents live within a mile of a public charger, compared with 41% of suburbanites and just 17% of rural Americans.

Because of this distribution, those who live closest to EV charging infrastructure tend to share the demographic characteristics of urban residents more broadly. For instance, they tend to be relatively young and are more likely to have a college degree than those in other community types.

Looking at political affiliation, 48% of Democrats and Democratic-leaning independents live within a mile of a public charger, compared with 31% of Republicans and Republican leaners.

However, there are no substantial differences in distance to the nearest charger by income. Similar shares of Americans with lower, middle and upper incomes live within a mile of public charging stations.

On the whole, the American public is fairly skeptical that the U.S. will be able to build the infrastructure necessary to support large numbers of EVs on the roads.

A chart showing that Those who live closest to existing charging stations are more confident that the U.S. will build necessary EV infrastructure

Just 17% of U.S. adults say they are extremely or very confident in the country’s ability to develop this infrastructure. But 20% of those who live within a mile of a public charger say they’re extremely or very confident that the U.S. will build the infrastructure necessary to support EVs, almost twice the share (11%) among those who live more than 2 miles from a charging station.

Likewise, those who live closer to public chargers are more likely to favor phasing out production of new gasoline cars and trucks by 2035. This view is held by 49% of those who live within a mile of a public charger, but just 30% of those who live more than 2 miles from one.

Owning – or considering – an electric vehicle

Americans who live near a public charger are a bit more likely to say they currently own an electric vehicle or hybrid. As of June 2023, 11% of those who live within a mile of a public charger said they owned an EV or hybrid; that figure is 7% for those who live more than 2 miles from a charging station.

Those who live close to public charging infrastructure are also much more likely to consider purchasing an EV in the future. Around half of those within a mile of a public charger say they are very or somewhat likely to consider purchasing an EV, compared with just 27% of those for whom the nearest charger is more than 2 miles away.

A dot plot showing that Those who live closest to charging infrastructure are more likely to consider purchasing an EV

These trends persist if we look at urban, suburban and rural areas separately. 3 For instance, just 17% of rural Americans live within a mile of an EV charger, but those who do live close to one are substantially more likely to consider buying an EV in the future (33%) when compared with those who live more than 2 miles from the nearest charging station (21%).

Likewise, Democrats are much more likely than Republicans to say they’d consider buying an EV, but members of both parties are more willing to consider an EV when they live near charging infrastructure.

Just 15% of Republicans who live more than 2 miles from a charger say they are very or somewhat likely to consider an EV for their next vehicle purchase. But among Republicans who live within a mile of a charger, that share is 26%. And although 60% of Democrats living in close proximity to chargers say they’d consider buying an EV, that share drops to 50% among those whose nearest public charger is over 2 miles away.

Does road tripping experience affect attitudes toward EVs?

A dot plot showing that Those who frequently take long road trips and those who don’t have similar attitudes toward EVs

Some transportation experts have suggested that “range anxiety” associated with the need to charge EVs partway through longer road trips is a stumbling block to widespread EV adoption . But our data finds that attitudes toward EVs don’t differ that much based on how often people take long car trips.

In fact, those who regularly drive more than 100 miles are slightly more likely to say they currently own an electric vehicle or hybrid – and also to say they’d consider purchasing an EV in the future – when compared with those who make these trips less often.

  • These charging stations collectively contain more than 164,000 individual ports. ↩
  • The 2022 Inflation Reduction Act uses the Census Bureau’s definition of urban versus rural areas, which defines an urban area as a census block that encompasses at least 2,000 housing units or has a population of at least 5,000. ↩
  • In addition to the results reported here, we used binary logistic regression to explore these (and other) relationships while accounting for other attributes (in regression parlance, while “controlling” for other factors). For more about this methodology and to see the results of that analysis in more detail, refer to Appendix A . ↩

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Realtor.com Economic Research

  • Data library

2024 Housing Market Forecast and Predictions: Housing Affordability Finally Begins to Turnaround

Danielle Hale

As we look ahead to 2024 , we see a mix of continuity and change in both the housing market and economy. Against a backdrop of modest economic growth, slightly higher unemployment, and easing inflation longer term interest rates including mortgage rates begin a slow retreat. The shift from climbing to falling mortgage rates improves housing affordability, but saps some of the urgency home shoppers had previously sensed. Less frenzied housing demand and plenty of rental home options keep home sales relatively stable at low levels in 2024, helping home prices to adjust slightly lower even as the number of for-sale homes continues to dwindle. 

Realtor.com ® 2024 Forecast for Key Housing Indicators

relationship marketing research report

Home Prices Dip, Improving Affordability

Home prices grew at a double-digit annual clip for the better part of two years spanning the second half of 2020 through 2022, a notable burst following a growing streak that spanned back to 2012. As mortgage rates climbed, home price growth flatlined, actually declining on an annual basis in early 2023 before an early-year dip in mortgage rates spurred enough buyer demand to reignite competition for still-limited inventory. Home prices began to climb again, and while they did not reach a new monthly peak, on average for the year we expect that the 2023 median home price will slightly exceed the 2022 annual median.

Nevertheless, even during the brief period when prices eased, using a mortgage to buy a home remained expensive. Since May 2022, purchasing the typical for-sale home listing at the prevailing rate for a 30-year fixed-rate mortgage with a 20% down payment meant forking over a quarter or more of the typical household paycheck. In fact, in October 2023, it required 39% of the typical household income and this share is expected to average 36.7% for the full calendar year in 2023. This figure has typically ranged around 21%, so it is well above historical average. We expect that the return to pricing in line with financing costs will begin in 2024, and home prices, mortgage rates, and income growth will each contribute to the improvement. Home prices are expected to ease slightly, dropping less than 2% for the year on average. Combined with lower mortgage rates and income growth this will improve the home purchase mortgage payment share relative to median income to an average 34.9% in 2024, with the share slipping under 30% by the end of the year.

relationship marketing research report

Home Sales Barely Budge Above 2023’s Likely Record Low

After soaring during the pandemic, existing home sales were weighed down in the latter half of 2022 as mortgage rates took off, climbing from just over 3% at the start of the year to a peak of more than 7% in the fourth quarter. The reprieve in mortgage rates in early 2023, when they dipped to around 6%, brought some life to home sales, but the renewed climb of mortgage rates has again exerted significant pressure on home sales that is exacerbated by the fact that a greater than usual number of households bought homes over the past few years, and despite stories of pandemic purchase regret , for the most part, these homeowners continue to be happy in their homes. 

This is consistent with what visitors to Realtor.com report when asked why they are not planning to sell their homes. The number one reason homeowners aren’t trying to sell is that they just don’t need to; concern about losing an existing low-rate mortgage is the top financial concern cited. Our current projection is for 2023 home sales to tally just over 4 million, a dip of 19% over the 2022 5 million total. 

existing_sales_yearly

With many of the same forces at play heading into 2024, the housing chill will continue, with sales expected to remain essentially unchanged at just over 4 million. Although mortgage rates are expected to ease throughout the course of the year, the continuation of high costs will mean that existing homeowners will have a very high threshold for deciding to move, with many likely choosing to stay in place.  Moves of necessity–for job changes, family situation changes, and downsizing to a more affordable market–are likely to drive home sales in 2024. 

relationship marketing research report

Shoppers Find Even Fewer Existing Homes For Sale

Even before the pandemic, housing inventory was on a long, slow downward trajectory. Insufficient building meant that the supply of houses did not keep up with household formation and left little slack in the housing market. Both homeowner and rental vacancy remain below historic averages . In contrast with the existing home market, which remains sluggish, builders have been catching up, with construction remaining near pre-pandemic highs for single-family and hitting record levels for multi-family . 

relationship marketing research report

Despite this, the lack of excess capacity in housing has been painfully obvious in the for-sale home market. The number of existing homes on the market has dwindled. With home sales activity to continue at a relatively low pace, the number of unsold homes on the market is also expected to remain low.  Although mortgage rates are expected to begin to ease, they are expected to exceed 6.5% for the calendar year. This means that the lock-in effect, in which the gap between market mortgage rates and the mortgage rates existing homeowners enjoy on their outstanding mortgage, will remain a factor. Roughly two-thirds of outstanding mortgages have a rate under 4% and more than 90% have a rate less than 6%.

relationship marketing research report

Rental Supply Outpaces Demand to Drive Mild Further Decline in Rents

After almost a full year of double-digit rent growth between mid-2021 and mid-2022, the rental market has finally cooled down, as evidenced by the year-over-year decline that started in May 2023 . In 2024, we expect the rental market will closely resemble the dynamics witnessed in 2023, as the tug of war between supply and demand results in a mild annual decline of -0.2% in the median asking rent.

relationship marketing research report

New multi-family supply will continue to be a key element shaping the 2024 rental market.  In the third quarter of 2023, the annual pace of newly completed multi-family homes stood at 385,000 units. Although absorption rates remained elevated in the second quarter, especially at lower price points, the rental vacancy rate ticked up to 6.6% in the third quarter. This uptick in rental vacancy suggests the recent supply has outpaced demand, but context is important. After recent gains, the rental vacancy rate is on par with its level right before the onset of the pandemic in early 2020, still below its 7.2% average from the 2013 to 2019 period.  Looking ahead, the strong construction pipeline– which hit a record high for units under construction this summer –is expected to continue fueling rental supply growth in 2024 pushing rental vacancy back toward its long-run average. 

While the surge in new multi-family supply gives renters options, the sheer number of renters will minimize the potential price impact. The median asking rent in 2024 is expected to drop only slightly below its 2023 level. Renting is expected to continue to be a more budget friendly option than buying in the vast majority of markets, even though home prices and mortgage rates are both expected to dip, helping pull the purchase market down slightly from record unaffordability. 

Young adult renters who lack the benefit of historically high home equity to tap into for a home purchase will continue to find the housing market challenging. Specifically, as many Millennials age past first-time home buying age and more Gen Z approach these years, the current housing landscape is likely to keep these households in the rental market for a longer period as they work to save up more money for the growing down payment needed to buy a first home. This trend is expected to sustain robust demand for rental properties. Consequently, we anticipate that rental markets favored by young adults , a list which includes a mix of affordable areas and tech-heavy job markets in the South, Midwest, and West, will be rental markets to watch in 2024.

Key Wildcards:

  • Wildcard 1: Mortgage Rates With both mortgage rates and home prices expected to turn the corner in 2024, record high unaffordability will become a thing of the past, though as noted above, the return to normal won’t be accomplished within the year. This prediction hinges on the expectation that inflation will continue to subside, enabling the recent declines in longer-term interest rates to continue. If inflation were to instead see a surprise resurgence, this aspect of the forecast would change, and home sales could slip lower instead of steadying.
  • Wildcard 2: Geopolitics In our forecast for 2023 , we cited the risk of geopolitical instability on trade and energy costs as something to watch. In addition to Russia’s ongoing war in Ukraine, instability in the Middle East has not only had a catastrophic human toll, both conflicts have the potential to impact the economic outlook in ways that cannot be fully anticipated. 
  • Wildcard 3: Domestic Politics: 2024 Elections In 2020, amid the upheaval of pandemic-era adaptations, many Americans were on the move. We noted that Realtor.com traffic patterns indicated that home shoppers in very traditionally ‘blue’ or Democratic areas were tending to look for homes in markets where voters have more typically voted ‘red’ or Republican. While consumers also reported preferring to live in locations where their political views align with the majority , few actually reported wanting to move for this reason alone. 

Housing Perspectives:

What will the market be like for homebuyers, especially first-time homebuyers.

First-time homebuyers will continue to face a challenging housing market in 2024, but there are some green shoots. The record-high share of income required to purchase the median priced home is expected to begin to decline as mortgage rates ease, home prices soften, and incomes grow. In 2023 we expect that for the year as a whole, the monthly cost of financing the typical for-sale home will average more than $2,240, a nearly 20% increase over the mortgage payment in 2022, and roughly double the typical payment for buyers in 2020. This amounted to a whopping nearly 37% of the typical household income. In 2024 as modest price declines take hold and mortgage rates dip, the typical purchase cost is expected to slip just under $2,200 which would amount to nearly 35% of income. While far higher than historically average, this is a significant first step in a buyer-friendly direction.

How can homebuyers prepare? 

Homebuyers can prepare for this year’s housing market by getting financially ready. Buyers can use a home affordability calculator , like this one at Realtor.com to translate their income and savings into a home price range. And shoppers can pressure test the results by using a mortgage calculator to consider different down payment, price, and loan scenarios to see how their monthly costs would be impacted. Working with a lender can help potential buyers explore different loan products such as FHA or VA loans that may offer lower mortgage interest rates or more flexible credit criteria. 

Although prices are anticipated to fall in 2024, housing costs remain high, and a down payment can be a big obstacle for buyers. Recent research shows that the typical down payment on a home reached a record high of $30,000 .  To make it easier to cobble together a down payment, shoppers can access information about down payment assistance options at Realtor.com/fairhousing and in the monthly payment section of home listing pages. Furthermore, home shoppers can explore loan products geared toward helping families access homeownership by enabling down payments as low as 3.5% in the case of FHA loans and 0% in the case of VA loans .

What will the market be like for home sellers?

Home sellers are likely to face more competition from builders than from other sellers in 2024. Because builders are continuing to maintain supply and increasingly adapting to market conditions, they are increasingly focused on lower-priced homes and willing to make price adjustments when needed. As a result, potential sellers will want to consider the landscape for new construction housing in their markets and any implications for pricing and marketing before listing their home for sale.

What will the market be like for renters?

In 2024, renting is expected to continue to be a more cost-effective option than buying in the short term even though we anticipate the advantage for renting to diminish as home prices and mortgage rates decline. 

However, for those considering the pursuit of long-term equity through homeownership, it’s essential to not only stay alert about market trends but also to carefully consider the intended duration of residence in their next home. When home prices rise rapidly, like they did during the pandemic, the higher cost of purchasing a home may break even with the cost of renting in as little as 3 years. Generally, it takes longer to reach the breakeven point, typically within a 5 to 7-year timeframe. Importantly, when home prices are falling and rents are also declining, as is expected to be the case in 2024, it can take longer to recoup some of the higher costs of buying a home. Individuals using Realtor.com’s Rent vs. Buy Calculator can thoroughly evaluate the costs and benefits associated with renting versus buying over time and how many years current market trends suggest it will take before buying is the better financial decision. This comprehensive tool can provide insights tailored to a household’s specific rent versus buying decision and empowers consumers to consider not only the optimal choice for the current month but also how the trade-offs evolve over several years.

Local Market Predictions:

All real estate is local and while the national trends are instructive, what matters most is what’s expected in your local market. 

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Please note you do not have access to teaching notes, research in relationship marketing: antecedents, traditions and integration.

European Journal of Marketing

ISSN : 0309-0566

Article publication date: 1 March 2006

This paper aims to explore the theoretical foundations of relationship marketing from the perspective of several management‐related disciplines, and to attempt a fresh perspective that seeks to integrate these contributions.

Design/methodology/approach

Despite the recent popularity of research into relationship marketing, there is still some confusion surrounding the concept of and how it differs both from “non” relationship marketing and from other ways of managing marketing relationships. This confusion reflects, to some extent, the diverse origins of the concept and the scarcity of research into such fundamental questions as what is a relationship, and what forms of relationship are more or less suited under different circumstances to management through relationship marketing. Taking a broad approach to the subject, the paper explores and integrates these theoretical foundations.

This article finds that an integrated account can be offered for the emergence of relationship marketing as a coherent area for research. Areas of marketing research with particular relevance to the development of research into relationship issues are: supply chain management, interaction theory, database marketing, and services marketing. Future research into relationship marketing should focus on: the rationale, processes and structures involved in relationship marketing.

Originality/value

The paper encompasses and integrates the diverse theoretical origins of relationship marketing and integrates the research traditions emerging from these origins as they relate to relationship marketing. The paper then considers the implications and priorities for the future development of research and theory in relationship marketing.

  • Relationship marketing

Eiriz, V. and Wilson, D. (2006), "Research in relationship marketing: antecedents, traditions and integration", European Journal of Marketing , Vol. 40 No. 3/4, pp. 275-291. https://doi.org/10.1108/03090560610648057

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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Global Medical Engineered Materials Market Report: Evolving Trends and Innovations for 2024 and Beyond

May 30, 2024 04:29 ET | Source: Research and Markets Research and Markets

Dublin, May 30, 2024 (GLOBE NEWSWIRE) -- The "Medical Engineered Materials - A Global Market Overview" report has been added to ResearchAndMarkets.com's offering.

The global marketplace for medical engineered materials is poised for significant growth, as new advances in healthcare drive demand for innovation in medical devices, disposables, wearables, and wound care products. Medical disposables are taking the lead and are anticipated to reach a value of US$9.4 billion by the year 2024. Furthermore, this segment is expected to maintain the fastest growth trajectory during the forecasted period from 2024 to 2030.

While North America leads the global demand for Medical Engineered Materials, with a share of over 35% estimated for 2024, Asia-Pacific is likely to emerge as the fastest growth market with growth rate compounded at over 11% during the analysis period. Factors for this include growing healthcare costs, increase in geriatric population, advancements in minimally invasive surgical procedures and unprecedented growth in lifestyle-related diseases.

This report reviews, analyzes and projects the global Medical Engineered Materials market for the period 2021-2030 in terms of value in US$ and the compound annual growth rates (CAGRs) projected from 2024 through 2030.

relationship marketing research report

Key Research Findings

  • The Medical Engineered Materials market is analyzed in this report with respect to material types, applications, end-use facilities, major geographic regions and key countries
  • The market share analysis covered for Medical Engineered Materials based on the segmentation mentioned above; current market size estimation, revenue projections for the analysis period provided through 2030
  • The study discusses key trends, R&D, technology updates and emerging applications of Medical Engineered Materials that influence the market growth
  • Key business trends focusing on product innovations/developments, capacity expansions, M&As, JVs and other recent industry developments by the major players
  • The report includes 208 data tables covering market numbers by segments and regions with graphical representation for each table
  • Brief business profiles of major companies covered: 27
  • The industry guide includes the contact details for 339 companies

Report Segmentation

Market Types of Medical Engineered Materials:

  • Medical Adhesives
  • Medical Elastomers
  • Medical Films
  • Medical Foams
  • Medical Plastics

Major Applications of Medical Engineered Materials:

  • Medical Devices
  • Medical Disposables
  • Medical Wearables
  • Medical Wound Care Products

Medical Engineered Materials by end-use facilities comprises:

  • Diagnostics Centers
  • R&D Institutions

Geographic Coverage

  • North America (The United States, Canada and Mexico)
  • Europe (France, Germany, Italy, Russia, Spain, United Kingdom and Rest of Europe)
  • Asia-Pacific (China, India, Japan, South Korea and Rest of Asia-Pacific)
  • South America (Argentina, Brazil and Rest of South America)
  • Rest of World

Key Topics Covered:

1. INTRODUCTION

  • What is Medical Engineering?
  • Medical Plastics: A Revolution in the Healthcare Industry

2. MEDICAL ENGINEERED MATERIALS - AN APPLICATION SNAPSHOT

  • Hypodermic Needles & Disposable Syringes
  • Disposable Infusion Sets & Blood Transfusion Sets
  • Disposable Intravenous (IV) Cannula
  • Disposable Lancets
  • Disposable Suction Catheters
  • Disposable Bandages & Cotton
  • Surgical Medical Gloves
  • Disposable Shoe Covers
  • Disposable Laboratory Coats
  • Disposable Face Masks
  • Wearable Fitness Trackers/Smartwatches
  • Wearable ECG Monitors
  • Wearable Blood Pressure Monitors
  • Continuous Glucose Meters (CGM)
  • Wearable Biosensors
  • Benefits of Wearable Technology in Healthcare
  • Limitations of Employing Medical Wearables
  • Materials for Managing Wounds
  • Hydrocolloid Wound Dressings
  • Foams/Semi-Permeable Films
  • Hydrogel Wound Dressings
  • Composite Wound Dressings
  • Nanofiber-Based Wound Dressings
  • 3-Dimensional (3D) Printed Wound Dressings
  • Alginate Wound Dressings
  • Hydrofiber Wound Dressings
  • Polylactic Acid (PLA)
  • Polycaprolactone (PCL)

3. KEY MARKET TRENDS

  • A Sustainable Solution for Preventing Surrounding Tissues by Programmed Hydrogel in Wound Care
  • PVC Losing the Race to Alternatives in the Medical Sector
  • Polyethylene Use in Bone Disorder Applications on the Rise
  • Innovative Matrix Composites based on Polyethylene and Polypropylene Developed for Biomedical Applications
  • Wide Array of Solutions and Application Areas Offered by Soft-Skin Adhesives Facilitating Market Growth
  • Resorbable Elastomers Show Promise for Implantable Medical Devices
  • Novel Thermosensitive Bioadhesives Improve Surgical Sealing Processes Considerably
  • Tissue Adhesion Enhanced with the Use of Fermentation-Derived Albumin-Based Hydrogels
  • Role of Medical Adhesives in Laparoscopic Surgery Growing
  • Solvent-Targeted Recovery and Precipitation (STRAP) Process, a Sustainable Alternative for Polypropylene (PP) Recovery
  • Merging of plastics with the Internet of Things (IoT) and Artificial Intelligence (AI) Technologies
  • Development of Customizable Medical Adhesives for Internal Organs
  • Innovations in Anatomical Replication and Prosthetic Manufacturing through 3D Printing
  • Innovative Smart Skin with Force, Humidity, and Temperature (F-H-T) Senses
  • Direct-ink-write (DIW) 3D Printable Tissue Adhesive Revolutionizes Biomedical Applications
  • Medical Injection Molding: Evolving Trends and Innovations for 2024 and Beyond
  • Transforming Type 1 Diabetes Care: Pioneering Polymer Thread Implant Offers New Treatment Horizon
  • Breakthrough in Blood Pressure Monitoring: BPClip's Smartphone Integration Sets New Standard

4. KEY MARKET PLAYERS

  • B. Braun Melsungen
  • DuPont de Nemours
  • Eastman Chemical
  • Evonik Industries
  • Johnson & Johnson
  • Momentive Performance Materials
  • Nitto Denko
  • RTP Company
  • Saudi Basic Industries (SABIC)
  • Sekisui Chemical Co. Ltd.
  • Smith & Nephew
  • Teknor Apex
  • WL Gore & Associates

5. KEY BUSINESS & PRODUCT TRENDS

6. GLOBAL MARKET OVERVIEW

  • Global Medical Engineered Materials Market Overview by Type
  • Global Medical Engineered Materials Market Overview by Application
  • Global Medical Engineered Materials Market Overview by End-Use Facility

For more information about this report visit https://www.researchandmarkets.com/r/blan49

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

  • Global Medical Engineered Materials Market 2024-2030 by Geographic Region

relationship marketing research report

Related Links

  • Global Medical Engineered Materials Market by Type (Medical Adhesives, Medical Elastomers, Medical Films), Application (Advanced Wound Care, Medical Devices, Medical Disposables) - Forecast 2024-2030
  • Medical Engineered Materials Global Market Report 2024
  • Medical Engineered Material Market Report: Trends, Forecast and Competitive Analysis to 2030

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IMAGES

  1. Relationship Marketing: 5 Ways to Create Lifelong Customers

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  2. (PDF) The Relationship Marketing Process: A Conceptualization and

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  3. Market Research Report Examples For Your Analysis Results

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  4. What is relationship marketing? Definition, Examples, Levels 2023

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  5. (PDF) Achieving relationship marketing effectiveness in business-to

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  6. A Literature Review and Classification of Relationship Marketing

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VIDEO

  1. GROUP 6: ANNIE KADATUAN

  2. GROUP 6: SINSUAT

  3. GROUP 6: DATUMANONG

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  6. GROUP 6: OTTO, MALLEHA

COMMENTS

  1. Relationship Marketing: Past, Present and Future

    Vivek et al.'s (2012) research applied 'expanded domain' of relationship-marketing-theory to elucidate the influence of customer-engagement on several marketingoutcomes like, affective commitment ...

  2. Journal of Relationship Marketing

    The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double anonymized) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature.

  3. PDF Relationship marketing: Past, present, and future

    "From relationship marketing to total relationship marketing and beyond" by Evert Gummesson constitutes the third contribution. He provides a thought-provoking piece by emphasizing the need for more abstract, 'grand' theory in marketing by synthesizing relationship marketing and other disciplines, and by addressing complexity. Rather than

  4. Factors Influencing the Effectiveness of Relationship Marketing: A Meta

    Relationship marketing (RM) has emerged as one of the dominant mantras in business strategy circles, though RM investigations often yield mixed results. To help managers and researchers improve the effectiveness of their efforts, the authors synthesize RM empirical research in a meta-analytic framework.

  5. Past, present and future of research in relationship marketing

    Findings. Structural topic modeling (STM) analysis led to identifying 14 topics, out of which 7 (viz. customer loyalty, customer relationship management systems, interfirm and network relationships, relationship selling, services and relationship management, consumer brand relationships and relationship marketing research) have shown a rising trend.

  6. Relationship Marketing and Customer Retention

    This paper aims to identify research trends in the field through a systematic bibliometric literature review of research on relationship marketing and customer retention. The review includes 61 ...

  7. Defining Relationship Marketing: A review of Research

    Abstract. The term "relationship marketing" has become a popular concept among the practitioners of marketing as well as academics during the last several years. It is very beneficial to firms because it can foster customer loyalty and re-patronage behaviour. Apart from its growing popularity among academia and practitioners, still there ...

  8. Relational exchanges in the sales domain: A review and research agenda

    A notable characteristic of relationship marketing research in the sales domain is that studies have largely focused on an inside-out perspective on ... Grayson and Ambler (1999) report that trust is influential only in short-term relationships but not in long-term ones and conclude that the length of the relationship dampens the effect of ...

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  14. PDF The impact of relationship marketing on customer loyalty: a ...

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