• Business plans

Farm Business Plan

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Farm Business Plan gives an overview of the company, including corporation history, owner backgrounds, creations and more. Use this template to quickly develop your farm company plan.

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Farm Business Plan Template

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Prepared by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Title] ​

​ [Sender.Phone] ​

​ [Sender.Email] ​

Executive Summary

​ [Sender.Company] is owned and operated by [Sender.FirstName] [Sender.LastName] .

​ [Sender.Company] produces and sells (product types, e.g., produce, pastured animals, herbs, etc.), and we also provide on-farm services including (service types, e.g., apple picking, events, produce stand, etc.).

The target audience for [Sender.Company] 's product will be local consumers and businesses whom we will target directly. To market to this audience, we plan to take advantage of public picking events, farmers' markets, and a roadside farm stand.

Future of the Farm

​ [Sender.Company] plans to turn our XX acres of farmland into a sustainable source of crops, pastured animals, and pollinators. We plan to use regenerative farming practices as much as possible and understand what management techniques work best for our acreage.

Additionally, we will have a large greenhouse and use season extension techniques to get more value out of our farmland.

To build a locally well-known brand and eventually expand our presence across the state.

To sell enough of our product to generate a positive cash flow, support the farm owners and staff, and pay back capital plus 15% interest to our investors.

To preserve and enhance our farmland so that it remains sustainable and we can continue to share the fruits of the land with others.

Follow a thorough 3-year business plan and reassess every year to ensure we remain on track.

Seek funding from our network of contacts and outside funders for start-up costs.

Execute a creative marketing plan that introduces our brand to our target market.

Company Description

Business address and contact.

​ [Sender.StreetAddress] , [Sender.City] , [Sender.State] [Sender.PostalCode] ​

​ [Sender.FirstName] [Sender.LastName] : [Sender.Phone] , [Sender.Email] ​

Principal Members

(Owner.FirstName) (Owner.LastName)

Qualifications/Experience

(number) years of experience as a farm hand at (farm name), plus an additional 5 years of experience as the farm manager

(Education)

(Operator.FirstName) (Operator.LastName)

(Experience)

Legal Structure

​ [Sender.Company] is a sole proprietorship.

Company Details

Our property is zoned for farm use, and we plan to use the land as follows:

X acres for pastured animals

X acres for produce

X acres for agritourism activities and events

Farm Assets

Greenhouse and propagation supplies

Farm stand (planned for 20XX)

Market Research

The demand for locally raised animals and grown produce is climbing at a rate of XX% per year and is expected to reach a total value of $XX billion by 20XX.

Consumer demand for free-range, pasture-raised animals is evidenced by farms like (name competitors) which have grown into valuations of (approximate company values) , respectively.

Regulations

​ [Sender.Company] is a licensed business in the State of [Sender.State] as of the year 20XX. We are in the process of applying for all of the necessary permits for constructing the farm stand, expanding the barn, and hosting on-site visitors to the farm.

Service Line

Product/service.

Services Include:

Pasture-raised animals

Produce cultivation

Public apple picking

Public hay maze

Special event packages

Marketing & Sales

Customer communications.

​ [Sender.Company] will communicate with its customers by:

Interacting with customers in-person via farmers markets, the farm stand, and through the leveraging of networking events.

Building an active social media presence on Instagram and TikTok.

Advertising agritourism activities like apple picking, hay mazes, farm trails, and other events.

Creating SEO-friendly blog posts on the company website to increase online presence.

Establishing listings with the local tourism board and activity guides.

Sales Strategy

​ [Sender.Company] 's product will be sold primarily in the (region) . The farm is located on a road with extensive car traffic, so we plan to build a farm stand on the property to capture attention and drive sales.

We also plan to build a social media presence and leverage local advertising to drive awareness of our brand. We will also attend farmers' markets within the region to meet customers face-to-face and build relationships.

Five-year plan

Year One: 20XX

Create a legal business entity

Apply for necessary licenses and permits.

Finalize farm layout.

Procure additional equipment.

Establish social media profiles.

Build a small farm stand.

Attend farmer's markets.

Year Two: 20XX

(List goals for year two)

Year Three: 20XX

Year Four: 20XX

Year Five: 20XX

​ [Recipient.FirstName] [Recipient.LastName] ​

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How to Start a Farm: Plan Your Operation

Think about your operation from the ground up and start planning for your business.  A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. 

Keep reading about planning your business below, get an overview of the beginning farmer's journey , or jump to a different section of the farmer's journey.

On This Page

Why you need a farm business plan.

A comprehensive business plan is an important first step for any size business, no matter how simple or complex. You should create a strong business plan because it:

  • Will help you get organized . It will help you to remember all of the details and make sure you are taking all of the necessary steps.
  • Will act as your guide . It will help you to think carefully about why you want to farm or ranch and what you want to achieve in the future. Over time, you can look back at your business plan and determine whether you are achieving your goals.
  • Is required to get a loan . In order to get an FSA loan, a guarantee on a loan made by a commercial lender, or a land contract, you need to create a detailed business plan . Lenders look closely at business plans to determine if you can afford to repay the loan.

How USDA Can Help

Whether you need a good get-started guide, have a plan that you would like to verify, or have a plan you’re looking to update for your next growth phase, USDA can help connect you to resources to help your decisions.

Your state's beginning farmer and rancher coordinator  can connect you to local resources in your community to help you establish a successful business plan. Reach out to your state's coordinator for one-on-one technical assistance and guidance. They can also connect you with organizations that specifically serve beginning farmers and ranchers.

It is important to know that no single solution fits everyone, and you should research, seek guidance, and make the best decision for your operation according to your own individual priorities.

Build a Farm Business Plan

There are many different styles of business plans. Some are written documents; others may be a set of worksheets that you complete. No matter what format you choose, several key aspects of your operation are important to consider.

Use the guidelines below to draft your business plan. Answering these kinds of questions in detail will help you create and develop your final business plan. Once you have a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.

Business History

Are you starting a new farm or ranch, or are you already in business? If you are already in business:

  • What products do you produce?
  • What is the size of your operation?
  • What agricultural production and financial management training or experience do you, your family members, or your business partners have?
  • How long have you been in business?

Mission, Vision, and Goals

This is your business. Defining your mission, vision and goals is crucial to the success of your business. These questions will help provide a basis for developing other aspects of your business plan.

  • What values are important to you and the operation as a whole?
  • What short- and long-term goals do you have for your operation?
  • How do you plan to start, expand, or change your operation?
  • What plans do you have to make your operation efficient or more profitable ?
  • What type of farm or ranch model (conventional, sustainable, organic, or alternative agricultural practices) do you plan to use?

Organization and Management

Starting your own business is no small feat. You will need to determine how your business will be structured and organized, and who will manage (or help manage) your business. You will need to be able to convey this to others who are involved as well.

  • What is the legal structure of your business? Will it be a sole proprietorship, partnership, corporation, trust, limited liability company, or other type of entity?
  • What help will you need in operating and managing your farm or ranch?
  • What other resources, such as a mentor or community-based organization , do you plan to use?

Marketing is a valuable tool for businesses. It can help your businesses increase brand awareness, engagement and sales. It is important to narrow down your target audience and think about what you are providing that others cannot.

  • What are you going to produce ?
  • Who is your target consumer ?
  • Is there demand for what you are planning to produce?
  • What is the cost of production?
  • How much will you sell it for and when do you expect to see profit ?
  • How will you get your product to consumers ? What are the transportation costs and requirements?
  • How will you market your products?
  • Do you know the relevant federal, state, and local food safety regulations? What licensing do you need for your operation?

Today there are many types of land, tools, and resources to choose from. You will need to think about what you currently have and what you will need to obtain to achieve your goals.

  • What resources do you have or will you need for your business?
  • Do you already have access to farmland ? If not, do you plan to lease, rent, or purchase land?
  • What equipment do you need?
  • Is the equipment and real estate that you own or rent adequate to conduct your operation? If not, how do you plan to address those needs?
  • Will you be implementing any conservation practices to sustain your operation?
  • What types of workers will you need to operate the farm?
  • What additional resources do you need?

Now that you have an idea of what you are going to provide and what you will need to run your operation you will need to consider the finances of your operation.

  • How will you finance the business?
  • What are your current assets (property or investments you own) and liabilities (debts, loans, or payments you owe)?
  • Will the income you generate be sufficient to pay your operating expenses, living expenses, and loan payments?
  • What other sources of income are available to supplement your business income?
  • What business expenses will you incur?
  • What family living expenses do you pay?
  • What are some potential risks or challenges you foresee for your operation? How will you manage those risks?
  • How will you measure the success of your business?

Farm Business Plan Worksheets

The Farm Business Plan Balance Sheet can help gather information for the financial and operational aspects of your plan.

Form FSA-2037 is a template that gathers information on your assets and liabilities like farm equipment, vehicles and existing loans.

  • FSA-2037 - Farm Business Plan - Balance Sheet
  • FSA-2037 Instructions

Planning for Conservation and Risk Management

Another key tool is a conservation plan, which determines how you want to improve the health of your land. A conservation plan can help you lay out your plan to address resource needs, costs and schedules.

USDA’s Natural Resources Conservation Service (NRCS) staff are available at your local USDA Service Center to help you develop a conservation plan for your land based on your goals. NRCS staff can also help you explore conservation programs and initiatives, such as the Environmental Quality Incentives Program (EQIP) .

Conservation in Agriculture

Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges like natural disasters.

Disaster Recovery

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Special Considerations

Special considerations for businesses.

There are different types of farm businesses each with their own unique considerations. Determine what applies to your operation.

  • Organic Farming  has unique considerations. Learn about organic agriculture , organic certification , and the  Organic Certification Cost Share Program  to see if an organic business is an option for you. NRCS also has resources for organic producers and offers assistance to develop a conservation plan.
  • Urban Farming  has special opportunities and restrictions. Learn how USDA can help farmers in urban spaces .
  • Value-Added Products . The Agricultural Marketing Resource Center (AgMRC) is a national virtual resource center for value-added agricultural groups.
  • Cooperative.  If you are interested in starting a cooperative, USDA’s Rural Development Agency (RD) has helpful resources to help you begin . State-based  Cooperative Development Centers , partially funded by RD, provide technical assistance and education on starting a cooperative.

Special Considerations for Individuals

Historically Underserved Farmers and Ranchers: We offer help for the unique concerns of producers who meet the USDA definition of "historically underserved,"  which includes farmers who are:

  • socially disadvantaged
  • limited resource
  • military veterans

Women: Learn about specific incentives, priorities, and set asides for  women in agriculture within USDA programs.

Heirs' Property Landowners: If you inherited land without a clear title or documented legal ownership, learn how USDA can help Heirs’ Property Landowners gain access to a variety of programs and services

Business Planning

Creating a good business plan takes time and effort. The following are some key resources for planning your business.

  • Farm Answers from the University of Minnesota features a library of how-to resources and guidance, a directory of beginning farmer training programs, and other sources of information in agriculture. The library includes business planning guides such as a Guide to Developing a Business Plan for Farms and Rural Businesses and an Example Business Plan .
  • The Small Business Administration (SBA) offers information about starting, managing, and transitioning a business.

SCORE is a nonprofit organization with a network of volunteers who have experience in running and managing businesses. The Score Mentorship Program partners with USDA to provide:

  • Free, local support and resources, including business planning help, financial guidance, growth strategies.
  • Mentorship through one-on-one business coaching -- in-person, online, and by phone.
  • Training from subject matter experts with agribusiness experience.
  • Online resources and step-by-step outlines for business strategies.
  • Learn more about the program through the Score FAQ .

Training Opportunities

Attend field days, workshops, courses, or formal education programs to build necessary skills to ensure you can successfully produce your selected farm products and/or services. Many local and regional agricultural organizations, including USDA and Cooperative Extension, offer training to beginning farmers.

  • Cooperative Extension  offices address common issues faced by agricultural producers, and conduct workshops and educational events for the agricultural community.
  • extension.org  is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.

Now that you have a basic plan for your farm operation, prepare for your visit to a USDA service center.

2. Visit Your USDA Service Center

How to Start a Farm with USDA

Get an  overview of the beginning farmer's journey  or jump to a specific page below.

Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit offices.usda.gov.

Learn more about our Urban Service Centers . Visit the Risk Management Agency website to find a regional or compliance office  or to find an insurance agent near you.

BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Farm Business Plan Template [Updated 2024]

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Farm Business Plan

If you want to start a farm or agricultural business or expand your current farming business, you need a business plan.

The following farm business plan template gives you the key elements to include in a good farm business plan. In addition to this template, a successful farm business plan will also include market research to help you better understand the agriculture industry, market trends, and how to craft your mission statement, marketing plan and complete financial projections.

You can download our Farm Business Plan Template (including a full, customizable financial model) to your computer here.

Example Business Plan For Farm Businesses

Below are links to each of the key sections of a sample agricultural business plan for successful farms:

  • Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
  • Company Overview – The company analysis includes information about your farm business, its mission statement, its products and services, and legal structure.
  • Industry Analysis – The industry analysis includes market research that supports your business and provides insights into industry trends within the agricultural industry and any government regulations.
  • Customer Analysis – The customer analysis provides an overview of your target audience including demographics and purchasing habits.
  • Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
  • Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy and scheduling events to sell your products including farmers’ markets.
  • Operations Plan – The operations plan includes information on your company’s day to day operations and processes including necessary farm equipment, expected operating expenses, and long-term goals.
  • Management Team – The management team section includes a profile of the farm owners and other business owners, their farm management experience and responsibilities.
  • Financial Plan – The financial plan includes financial statements including a cash flow statement, profit and loss statement and balance sheet.

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Farm Business Plan Outline

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Small Farming Business Plan

agriculture business plan template free download

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write A Small Farming Business Plan?

Writing a small farming business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

  • This section may include the name of your small farming business, its location, when it was founded, the type of small farming business (E.g., vegetable farming, bee farming, aquaculture, organic farming), etc.

Market Opportunity:

  • For instance, you may include fruits, vegetables, herbs, and spices as products and mention organic produce, exotic fruits, and local produce as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

  • Vegetable farming
  • Bee farming
  • Aquaculture
  • Organic farming
  • Describe the legal structure of your small farm, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, farmers’ markets, specialty retailers, and local customers would be an ideal target audience for smart farming businesses.

Market size and growth potential:

  • For instance, the global smart farming market is expected to reach 53 billion dollars by 2032, so it is crucial to define the segment of your target market and its growth potential.

Competitive Analysis:

Market trends:.

  • For instance, agrotech and automation have a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your small farming business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your farm products:

Describe the type of products your small farming business will offer. A vegetable farming business may include a detailed description of crops and their varieties here.

Mention products:

Provide a list of products that will be available at your small farm. This list may include,

Value-added services:

Quality measures:.

  • This may include quality control processes, clear service standards, regular maintenance, and training.

Additional Services

In short, this section of your small farming plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

  • For example, organic and sustainable practices, fresh local produce, and exotic products could be some of the great USPs for a vegetable and fruit small farm.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your small farming business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your small farming business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

  • Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your small farming business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

  • It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. farm manager, sales manager.) involved in the small farming business operations, including their education, professional background, and any relevant experience in the farming industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your small farming services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the small farming industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your small farming business plan should only include relevant and important information supporting your plan’s main content.

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This sample small farming business plan will provide an idea for writing a successful small farming plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our small farming business plan pdf .

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Frequently asked questions, why do you need a small farming business plan.

A business plan is an essential tool for anyone looking to start or run a successful small farming business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your small farm.

How to get funding for your small farming business?

There are several ways to get funding for your small farming business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

How do I write a good market analysis in a small farming business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my small farming business plan?

The level of detail of the financial projections of your small farming business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a small farming business plan include?

The following are the key components your small farming business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

Can a good small farming business plan help me secure funding?

Indeed. A well-crafted small farming business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Agriculture Business Plan Template

A successful agriculture business is based on a solid business plan. To help you out, we've designed a business plan template specifically for your agriculture business.

Get your copy today!

Download The Template  

For help completing your agriculture business plan, read our guide .

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How can a agriculture business plan template help you?

  • A solid agriculture business plan acts as your strategy guide for building a successful business.
  • Whether you're an existing agriculture business or just starting out, a business plan helps you get organised.
  • Use a agriculture business plan to help secure funding for your business.

Get your free agriculture business plan PDF!

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FREE 10+ Agriculture Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs

agriculture business plan samples

Agricultural businesses are ventures that are largely focused on gathering agricultural stocks including seeds and seedlings, as well as the preparation, planting, care, harvesting, and of course, selling crops and plant-based products that are much commonly used as feedstock or in any other industrial project that is owned or partly developed by a private company. Agricultural businesses often work with industry developments that are based on agricultural produce while supporting other services for production and processing. Agriculture is a very wide industry, it’s more than jut planting and selling what you have harvested, most agricultural ventures cover agricultural institutions, managing land ownership, credit, and even training and education , research , land laws, supervision, and infrastructure . A lot of sectors are involved because the industry often works together with other industries like manufacturing and the production of raw materials. Businesses are already particularly difficult entities to manage, agricultural businesses are only one of the few that can be very difficult because of its broad spectrum.

Agriculture Business Plan

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That is why to be able to come up with a comprehensive plan for businesses, especially large scale ones, if very important if you want all of your business operations to remain smooth. And a good tool to keep you on track for everything that may or may not happen during the duration of your business, as well as keep you prepared ahead of time, is an agricultural business plan. Business plans are documents that are very important for the sake of the success of the business. Every venture needs to have a roadmap that it can follow, in order to fulfill its goals. Trying to operate a business without a full fleshed business plan is usually not a good idea, since it can bring an awfully lot of benefits on the table.

Including, but not limited to, being able to come up with new ideas without having invested too much time and resources into it. Properly acquaint yourself with what the document is, what it looks like and how it works, by checking out these agriculture business plan samples that we have listed for you down below. After you’ve familiarized yourself with the document enough, feel free to use  these samples as guides or even as templates for when you write your own agricultural business plan.

agriculture business plan

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business plans for agricultural producers

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agricultural business digital marketing plan

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simple agriculture business plan

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agriculture business consultancy plan

An agricultural business plan, or just any business plan for that matter, is a document that describes how a business or venture would choose to define its objectives and what steps the business owner would take in order to achieve its goals. A business plan works sort of like a roadmap, a layout that the whole company can follow from different standpoints of several departments. From marketing, financial, and operational. The document is very beneficial since its usually used to attract a handsome investment even before the company has been established. A way to secure funds and investments early on. Although these can be very useful for new and startup companies, it is largely recommended that every business should be able to write and develop a well written business plan.

Doing so enables them to review and update the document periodically to see if the goals that have been set are met, and how the circumstances that they have been working on has changed. A well written and well drafted business plan is one that is able to identify all the projected and estimated costs of the project, and the pitfalls of each decision a company may make. Despite of its prominence in the corporate environment, it is very rare for companies to have identical business plans, even if they are operating within the same industry. Different companies tend to have their own unique way with dealing of their own unique problems.

The length of a business plan largely depends on the nature and the scope of the business that you will be covering in your document. All of that information would usually fit into a 15 to 20 page document. And although no two business plans are exactly alike, they often operate with almost all of the same elements. These elements and components are listed and discussed below in more detail.

  • Executive summary The introductory section of your document should be able to outline the company and all the information that is related to the company’s mission-vision values, company leadership, employees, operations, and the location. The executive summary should talk about what the company is, the overall nature of the business, and the rest of the necessary information that needs to be presented early on.
  • Products and services  The next section should be where the company outlines the products and the services that they ma offer. It should include pricing, product lifespan, and other customer benefits. Other factors that you can choose to include can be the processes behind production and manufacturing, patents, and proprietary technology.
  • Market analysis A business or company has to have a clear idea of their target customers and their demographics. Doing so will better outline your competition, and will give you a better idea of how to stay on top of the market. A well developed market analysis will also describe the expected consumer demand for the product of the business and how difficult it would be to take advantage of it.
  • Marketing strategy The market strategy section of your document will describe how the company will choose to attract the customer base and how it intends to keep it. It should talk about how it intends to reach the consumers by identifying a clear distribution channel that includes advertising campaign, marketing campaigns, and through which medium will those campaigns be disseminated through.
  • Financial planning The company then has to be able to include and present its financial planning to further attract the audience of the business plan. Financial statements, balance sheets, and other financial information may be included, especially for businesses that have already been established.
  • Budget Every company needs to have a proper budget in place. Including costs, staffing, manufacturing, development, marketing, and other expensed that may be related to the operations of your business.
  • Situation analysis
  • Product or service positioning
  • Objective setting

A target market refers to a group of customers of a certain demographic that may have similar needs for a particular demand product or service.

A business plan can be read by almost anyone that may be affiliated with the business. For individuals who work within the company, they are given an outline or a summary of the document, while for outsiders like investors and other executives, they may be presented with the entirety of the document.

One another crucial thing to remember when writing this document is that it’s not supposed to be static. Business plans are drafted to be a live document. Meaning that it should be susceptible to change and to adapt over time. It’s a living entity, a document that grows and evolves along with your business.

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Agricultural Business Plan Template

Written by Dave Lavinsky

Agricultural Business Plan

You’ve come to the right place to create your Agricultural business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Agricultural companies.

Below is a template to help you create each section of your Agricultural business plan.

Executive Summary

Business overview.

Schrute’s Roots is a startup agricultural business that produces crops for Scranton, Pennsylvania and the surrounding area. Schrute’s Roots will specifically grow root vegetables, including potatoes, onions, and beets. The company’s mission statement is to work hard to grow these vegetables organically and without any chemicals. We will sell our produce at local farmer’s markets as well as to local restaurants and other establishments that would like to use or sell our produce.

Schrute’s Roots is owned and led by Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural farm business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Product Offering

Schrute’s Roots grows a variety of root vegetables for Scranton, Pennsylvania and the local community. All produce will be organically grown. We alternate our crops, so the exact crops that are grown will be dependent on the season and current crop cycle. Some crops that we plan to grow include the following:

Customer Focus

Schrute’s Roots will primarily serve the residents and businesses of Scranton, Pennsylvania and the surrounding areas. Any individual or establishment that is interested in purchasing our crops is welcome to partner with us. We will sell our crops to individuals at local farmer’s markets and directly to wholesalers, grocery stores, and restaurants.

Management Team

Schrute’s Roots’ most valuable asset is the expertise and experience of its founder, Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Success Factors

Schrute’s Roots will be able to achieve success by offering the following competitive advantages:

  • Management: Schrute’s Roots’ management team has years of experience in agricultural operations, which will prove invaluable to all aspects of the business.
  • Relationships: Having lived in the community for twenty years, Dwight Schrute knows all of the local leaders, media, and other influencers. As such, it will be relatively easy for Schrute’s Roots to build brand awareness and an initial customer base.
  • Quality products at affordable pricing: Schrute’s Roots will provide quality products at affordable pricing, as it has high-quality equipment and uses the latest techniques.

Financial Highlights

Schrute’s Roots is currently seeking $750,000 to start the company. The funding will be dedicated towards securing the land and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs and marketing costs. Specifically, these funds will be used as follows:

  • Land: $200,000
  • Equipment: $200,000
  • Three Months of Overhead Expenses (payroll, utilities): $150,000
  • Marketing Costs: $100,000
  • Working Capital: $100,000

The following graph below outlines the pro forma financial projections for Schrute’s Roots.

Schrute's Roots Financial Projections

Company Overview

Who is schrute’s roots.

Schrute’s Roots is a startup agricultural business that produces crops for Scranton, Pennsylvania and the surrounding area. Schrute’s Roots will specifically grow root vegetables, including potatoes, onions, and beets. The company’s mission is to grow vegetables organically and without any chemicals. We will sell our produce at local farmer’s markets as well as to local restaurants and other establishments that would like to use or sell our produce.

  Schrute’s Roots is owned and led by Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Schrute’s Roots’ History

Dwight Schrute incorporated Schrute’s Roots as an S-corporation on May 1st, 2023. The operations aspects of the business will be run from Dwight’s home, while the agricultural aspects will be run from the land purchased for crop production.

Since incorporation, the company has achieved the following milestones:

  • Found land to grow the crops and wrote a letter of intent to purchase it
  • Developed the company’s name, logo, and website
  • Determined agricultural equipment and inventory requirements
  • Began recruiting key employees

Schrute’s Roots’ Services

Industry analysis.

The agricultural industry is vital to all communities. The crops and products grown by local farmers and crop production companies are essential to the health of local communities. They provide jobs to the locals and result in locally grown food that the nearby residents can purchase. Larger agriculture businesses do not offer these benefits to smaller communities. Because of this, there has been a greater demand and emphasis on the sustainability of local agricultural companies that can directly benefit the local community.

Furthermore, market research shows that local communities are demanding that crop production and other agricultural companies grow their products organically. Organic foods are much healthier for individuals to eat because they provide more nutrition and aren’t laced with chemicals. Improved technology and research into organic methods are making this form of crop production more profitable and sustainable.

Therefore, with the increasing demand for local organic farms, we are confident that Schrute’s Roots will succeed in the local market and benefit the residents of the Scranton area.

Customer Analysis

Demographic profile of target market.

Schrute’s Roots will serve the industries and community residents of Scranton, Pennsylvania and its surrounding areas. We will sell our produce at farmer’s markets to individuals and directly to establishments that wish to partner with us.

The demographics of Scranton, Pennsylvania are as follows:

Customer Segmentation

Schrute’s target audience segments include:

  • Individuals
  • Restaurants
  • Grocery Stores

Competitive Analysis

Direct and indirect competitors.

Schrute’s Roots will face competition from other agriculture businesses. A description of each competitor company is below.

AgraFarm is one of the largest raw food manufacturers in the U.S., owning a 15,000-acre farm for agriculture. It has well-established connections with big FMCG companies and has been thriving in the agricultural industry for 12 years. It also has automated equipment and machines, which helps in improving its operations and reducing costs. AgraFarm is also known for delivering large orders at the right time without delay.

BDA Farms was established in 1998. BDA Farms is a very well-known company that provides good quality organic produce to companies. It also has a very good brand value, and its product packaging is second to none. BDA Farms is located in Scranton, Pennsylvania, and it has a very effective distribution and supply chain network.

BeetFarms was initially a beets producer company and then branched out to other vegetables. BeetFarms is now one of the ten largest vegetable producers in the state. The Company’s packaging and processing units are located in Scranton, Pennsylvania. It has recently acquired other local vegetable producers, expanding its operations as well as limiting the variety of farms producing vegetables for the community.

Competitive Advantage

Schrute’s Roots will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Schrute’s Roots will offer the unique value proposition to its clientele:

  • Production of high-quality organic produce
  • Affordable pricing
  • Providing excellent customer service and customer experiences

Promotions Strategy

The promotions strategy for Schrute’s Roots is as follows:

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content in terms of various forms and technologies of commercial cultivation and post customer reviews that will increase audience awareness and loyalty.

Website/SEO

Schrute’s Roots will develop a professional website that showcases pictures of the farm and the products we will grow. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Industry Events

By attending regional farming conferences, association meetings, and symposia, Schrute’s Roots will network with agricultural industry leaders and seek referrals to potential customers.

Direct Mail

The company will use a direct mail campaign to promote its brand and draw customers, as well. The campaign will blanket specific neighborhoods with simple, effective mail advertisements that highlight the credentials and credibility of Schrute’s Roots as a high-quality crop production agriculture business.

Schrute’s Roots’ pricing will be competitive. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.

Operations Plan

Operation Functions: The following will be the operations plan for Schrute’s Roots.

  • Dwight Schrute will be the Owner and President of the company. He will oversee all staff and manage client relations. He will help with the produce cultivation until he has hired a full staff of farmhands. Dwight has spent the past year recruiting the following staff:
  • Meredith Grant – will oversee all administrative aspects of running the farm. This will include bookkeeping, tax payments, and payroll of the staff.
  • Kevin Baird – Head Farmhand who will oversee the farming staff and day to day operations.
  • Oscar Smith– Assistant Farmhand who will assist Kevin.

Milestones:

Schrute’s Roots will have the following milestones completed in the next six months.

  • 07/202X Finalize land purchase
  • 08/202X Design and build out Schrute’s Roots
  • 09/202X Hire and train initial staff
  • 10/202X Kickoff of promotional campaign
  • 11/202X Launch Schrute’s Roots
  • 12/202X Reach break-even

Financial Plan

Key revenue & costs.

Schrute’s Roots’ revenues will come from the sales of root vegetables to its customers and local food establishments.

The major cost drivers for Schrute’s Roots will be labor expenses, land purchase, equipment purchases and maintenance, and marketing plan expenses.

Funding Requirements and Use of Funds

  • Three months of overhead expenses (payroll, utilities): $150,000
  • Marketing costs: $100,000
  • Working capital: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number of customers per month:
  • Annual equipment maintenance costs: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, agricultural business plan faqs, what is an agricultural business plan.

An agricultural business plan is a plan to start and/or grow your agricultural business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Agricultural business plan using our Agricultural Business Plan Template here .

What are the Main Types of Agricultural Businesses?

There are a number of different kinds of agricultural businesses , some examples include: Animal feed manufacturing, Agrichemical and seed manufacturing, Agricultural engineering, Biofuel manufacturing, and Crop production.

How Do You Get Funding for Your Agricultural Business Plan?

Agricultural businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Agricultural Business?

Starting an agricultural business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Agricultural Business Plan - The first step in starting a business is to create a detailed agricultural business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your agricultural business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your agricultural business is in compliance with local laws.

3. Register Your Agricultural Business - Once you have chosen a legal structure, the next step is to register your agricultural business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your agricultural business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Agricultural Equipment & Supplies - In order to start your agricultural business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your agricultural business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Cornell CALS - College of Agriculture and Life Sciences

12: Business Plans

What is a business plan.

A business plan is a document that helps you to organize and succinctly summarize the vision you have for your business. The plan contains the operational and financial objectives of a business, the detailed plans and budgets showing how the objectives are to be realized.

A good business plan will contain the following:

  • Your business vision, mission statement, key values, and goals
  • Description of the product(s) you intend to produce
  • Strengths, Weaknesses, Opportunities and Threats the business may experience are described
  • Production plans
  • Marketing plans
  • Estimated start-up costs
  • Information on your legal structure and management team
  • Current financial statements or projected financial statements.
  • Resume or brief explanation of your background and relevant experience
  • Less than 10 total pages so that people actually read it

Helpful Publications for Writing a Business Plan

General Business Resource Publications:

  • Starting an Ag-Business? A Pre-Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2004/Cornell_AEM_eb0408.pdf
  • Business Transfer Guide: Junior Generation http://publications.dyson.cornell.edu/outreach/extensionpdf/2016/Cornell-Dyson-eb1605.pdf
  • Producing a Business Plan for Value-Added Agriculture http://publications.dyson.cornell.edu/outreach/extensionpdf/2007/Cornell_AEM_eb0708.pdf
  • Business Planning for the Agriculture Sector: A Guide to Business Plan Development for Start-up to Mid-size Operations http://publications.dyson.cornell.edu/outreach/extensionpdf/2010/Cornell_ pdf
  • Building a Sustainable Business (Sustainable Agricultural Research Education (SARE)Publications) sare.org/publications/business.htm 280 pages of education and practical exercises to guide you through the financial, management, and interpersonal skills needed to start a successful farm business. Order hard copy for $17 or download PDF online for free.

Cornell Cooperative Extension Publications for Specific Commodities:

  • Landscape Business Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2003/Cornell_AEM_eb0313.pdf
  • Writing a Business Plan: A Guide for Small Premium Wineries http://publications.dyson.cornell.edu/outreach/extensionpdf/2002/Cornell_AEM_eb0206.pdf
  • Writing a Business Plan: An Example for a Small Premium Winery https://ageconsearch.umn.edu/bitstream/122203/2/Cornell_AEM_eb0207.pdf

Getting Help Writing a Business Plan

agriculture business plan template free download

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Minimalistic Agriculture Business Plan PowerPoint and Google Slides Template

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Minimalistic Agriculture Business Plan

Till the fertile soil of your dreams with this agriculture business plan template. Whether you’re in traditional farming or agritech, these minimalistic, yellow and green slides will breathe new life into your plans. Spearhead a marketing campaign, find your collaborators, and raise capital with this deck. These slides come packed with plenty of room to lay out your business plan, company vision, facts and figures, topics and statements, team bios, and marketing strategy. You’ll also find a resource page full of eye-catching elements and icons. Check out the How-To slide at the start of the deck for tips on using it as a Google Slides theme, PowerPoint template, or Canva theme.

Features of this template

  • 25+ ready-made slides to customize to your heart’s content
  • Hundreds of charts, frames, lines and shapes to choose from
  • Handy animation and transition features for each slide
  • Easy downloading or sharing in a wide range of formats

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Agriculture Business Plan Template | Free Business Plan Software

Agriculture Business Plan Template

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Here's the Business Plan Template's Table of Contents :

1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start-up 3.0 Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation Table: Market Analysis 4.2 Target Market Segment Strategy 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Sales Strategy 5.3.1 Sales Forecast Table: Sales Forecast 5.4 Milestones Table: Milestones 6.0 Management Summary 6.1 Personnel Plan Table: Personnel 7.0 Financial Plan 7.0 Financial Plan 7.1 Start-up Funding Table: Start-up Funding 7.2 Important Assumptions 7.3 Break-even Analysis Table: Break-even Analysis 7.4 Projected Profit and Loss Table: Profit and Loss 7.5 Projected Cash Flow Table: Cash Flow 7.6 Projected Balance Sheet Table: Balance Sheet 7.7 Business Ratios 7.7 Business Ratios Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Business Plan Market Analysis Summary Sample

Major products within this industry are corn for grain, soybeans, fruits and nuts as well as hay. Other major crops include wheat, vegetables and melons, and cotton and potatoes. Of all farms, 15 percent are grain or oilseed. Grain and oilseed farmers mostly practice crop rotation, typically alternating between plantings of grain corn and soybeans. Planting these crops in succession improves weed control, lowers pest and disease risk and requires less fertilizer.

The overall market for grains and high fiber foods is immense. World whole grain and high fiber foods market is projected to reach about US$21 billion by 2010. This industry has experienced strong growth, aided by healthy demand from livestock industries and an increase in the use of grains in ethanol production. The primary activities of companies in this industry are wheat farming and wheat seed production. Similar Industries include corn farming and grain farming.

COMPANY NAME business plan focuses solely on the grain and cotton market. COMPANY NAME has all the needed potential to flourish within this market. The Company can compete effectively by providing delicious, top-of-the line, quality products for affordable prices.  

is located in Portland, Texas.   The expanded market consists of the local population in Nueces and San Patricio Counties. However, the immediate local market is the population within the city of Portland.   Portland, Texas -Demographics Portland is a city in Nueces and San Patricio Counties in the U.S. state of Texas. According to the United States Census Bureau, the city has a total area of 9.6 mi² (24.9 km²). 7.0 mi² (18.1 km²) of it is land and 2.6 mi² (6.8 km²) of it (27.44%) is water. As of the census of 2000, there were 14,827 people, 5,021 households, and 4,051 families residing in the city. The population density was 2,125.5 people per square mile (820.2/km²). There were 5,351 housing units at an average density of 767.1/sq mi (296.0/km²). The racial makeup of the city was 83.79% White, 4.11% African American, 0.57% Native American, 1.05% Asian, 0.20% Pacific Islander, 7.43% from other races, and 2.84% from two or more races. Hispanic or Latino of any race was 26.10% of the population. There were 5,021 households out of which 47.5% had children under the age of 18 living with them, 68.6% were married couples living together, 9.2% had a female householder with no husband present, and 19.3% were non-families. 16.1% of all households were made up of individuals and 6.1% had someone living alone who was 65 years of age or older. The average household size was 2.94 and the average family size was 3.30. In the city the population was spread out with 32.6% under the age of 18, 8.2% from 18 to 24, 31.2% from 25 to 44, 20.0% from 45 to 64, and 7.9% who were 65 years of age or older. The median age was 32 years. For every 100 females there were 98.1 males. For every 100 females age 18 and over, there were 93.1 males. The median income for a household in the city was $48,574, and the median income for a family was $52,220. Males had a median income of $37,316 versus $25,722 for females. The per capita income for the city was $19,871. About 5.8% of families and 7.4% of the population were below the poverty line, including 9.3% of those under age 18 and 10.2% of that age 65 or over. 

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Agriculture Fruit Farm Business Plan

Start your own agriculture fruit farm business plan

Farmers Group

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, problem & solution, problem worth solving.

People want and need vegetables and related food with good taste and high nutritional quality. Our national diet is a disgrace. We have a huge problem of obesity.

Our Solution

We use present and future agricultural technology to produce organic, tasty, and nutritional vegetables. We start with an existing farm that has custom-innovated equipment. To that we add horticultural technology in the production of strawberries will allow double utilization of the climate controlled portion of the overhead.

Target Market

Competition, current alternatives.

Alabama is one of the premier farming areas of the eastern United States. This creates an intensely competitive environment with a large number of industry participants. Since almost all of the produce is considered to be commodities, and large scale buyers are more consolidated than the farmers themselves, overall margins are small and rivalries for wholesaler contracts are strong. Competitive threats come from three main segments:

  • Imported vegetables of lower quality.>
  • Mississippi pound raised vegetables.
  • Alabama vegetable producers.

Direct competition in the individual buyers market segment comes from three farms in the immediate area including the Anniston farm, Organics-To-You farm, and the Terrance Livingston vegetable farm. Each of these competitors has produce stands as well as selling to local farmers’ markets. However, with the exception of Organics-To-You Farm, none of the others focus on a niche market and depend heavily on federal subsidies.

Our Advantages

The Farmers Group strategy is to profitably and efficiently utilize present and future agricultural technology in the production of vegetables. The company, by acquiring an existing profitable vegetable farm with all the necessary custom-innovated equipment, will gain a significant industry advantage. Additional application and utilization of horticultural technology in the production of strawberries will allow double utilization of the climate controled portion of the overhead. Farmers Group hopes to consolidate considerable goodwill already created by exercising the option of not adding another high-production facility to the present supply-demand scenario.

The company’s goals in the first year are to:

  • Prepare the future site.
  • Relocate and expand Green Acres vegetable system and get it operational.
  • Integrate greens culture into the system.
  • Have the composting system in full production by early spring of the second year.

The company’s long-term plan is to phase out whichever products are least lucrative and replace them with products that are practical and cost efficient.

Marketing & Sales

Marketing plan.

Farmers Group will initially market and supply its products to target customers. The company is further exploring marketing opportunities on the Internet. To this extent, the company would like to set up a website to market its products.

The company will utilize aggressive advertising strategies to further market its products. These strategies include the promotion of products through the sponsoring of spots on cooking shows and exhibitions, and also engaging prominent chefs to help promote this fledgling industry.

At Farmers Group, the sales process is primarily the same for vegetables as it is for composting products, in that both products will be mainly sold through wholesale marketing. As in the past, live shipments will be delivered by contract carriers in special oxygenated tanks carrying 8,000 vegetables or more, and will be continued as demanded. Farmers Group’s bagged manure products will be delivered and unloaded in sizable wholesale quantities by the pallet.

Smaller, more local orders will significantly increase the overall sales when the 300-450 live vegetables carrying tank system is put into service late in 2000 or early in 2001.

The company’s average sales cycle from first contact to closing of the sale is approximately 3 to 12 days for vegetable products. Farmers Group plans to shorten this cycle. Furthermore, the company estimates that from first contact to sale conclusion, the cycle for fresh strawberries will run 3 days or less. Composted products sale cycle should run from 3 to 12 days.

Locations & Facilities

The farm is located in Calhoun county approximately 4.5 miles outside of Jasper.

The operation will utilize:

  • One large greenhouse, enclosing the vegetable area.
  • Horticultural greenhouse.
  • Filters, water treatment devices.
  • Backwash facilities.
  • Outdoor vegetable facilities.
  • Business office building.

An additional portion of the operation will be the manure composting facility. Local and regional dairy operations have trouble with manure accumulations, and the company hopes to enter into contracts in removing the manure. Farmers Group will then turn this into a saleable product. The company plans to supply the region’s nursery outlets with a top-quality, premium garden and soil amendment product for area horticulture.

While at Mobile Farmers Vegetable Farm James Jackson, steadily used and experimented with compost and fertilized with manure of different kinds. The most important things with manure usage is to eliminate the viable weed seed drawback by thoroughly composting the manure, to add enough cellulose on product to bring it to the proper ratio and to bring its water content to proper levels. A properly composted manure product has no seeds that will germinate and proliferate in it. Additionally, a properly composted manure product has something a chemically formulated synthetic fertilizer does not have: enzymes. Enzymes are critical for producing a truly nutritious and superior flavored product. Research has shown that the superior flavor of a fruit or vegetable is closely related to vitamin content and folic acid content in green vegetables. 

The company is currently seeking contact with Alabama universities in order to learn about and acquire new hybrids of strawberries and vegetables that are hardier and grow faster in our local microclimates. These and other available species and systems will be constantly tracked.

In addition to the above, the company is seeking contacts at Universities in Italy and Germany that are involved in greens, and will continue the quest for the best flavored, large, and firm fall and winter strawberries.

Currently, Farmers Group is conducting research to test certain clay-sand-manure mixture levels to obtain better, cheaper bedding and agronomic soil mixtures that are more effective than the standard used in the industry in Alabama (Pine bark mulch-composted).

Equipment & Tools

The state-of-the-art vegetable equipment starting up in the new location utilizes revolutionary harvest designs that:

  • Allow faster, longer growth
  • Cut the harvest labor by over 80%
  • Decrease loss in weight gain, and
  • Eliminate weight loss from shock.

Farmers Group’s first line of production will be the green vegetable and red vegetable. During the summer months Farmers Group will be growing carrots, romaine lettuce, leeks, red onions, summer squash, and spinach. In the fall, production will center on pumpkins, winter squash, globe beets and winter greens. With the growth of the popular organic food niche, and the federal government’s new organic labeling policy, Farmers Group will focus its produce on the intermediate organic label. This means that approximately 70% of the food production process will be organic and all foods produced by Farmers Group will be eligible for the "contains organic ingredients" label. The company’s farm will have a capacity sufficient to produce in excess of 200,000 lbs. of vegetables per year.

Strawberries

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Farmers Group’s strategy is a combination of the two technologies during the cool winter months which will allow the utilization of normally wasted space in the greenhouses for the high price winter greens production. This will allow double cultivation of the greenhouses with almost no additional heating necessary in this climate.

Future Products

In the meantime, the company would like to explore the possibilities of crayfish production. Farmers Group believes this to be a high revenue venture with retail prices running in excess of $15.00 per pound in most places. The company also believes that if crayfish production is successful then it could become the number one endeavor of Farmers Group.

Currently there is a defunct fish farming production facility with all the necessary capital equipment approximately two miles from the current farm. Purchase of this facility would allow Farmers Group to begin production and to capitalize on this higher margin product. What makes this most attractive is the two ventures have significant joint cost potential, allowing for a reduction in marginal costs for all products and creation of real economies of scale that would provide Farmers Group with a competitive advantage.

Milestones & Metrics

Milestones table, key metrics.

  • Sales and cost of sales
  • Greenhouse output by crop
  • overall output per crop
  • Fertilizer usage
  • Water usage

Ownership & Structure

Farmers Group’s management team is led by Mr. James Jackson, Business Manager, and the current manager of Mobile Farmers Vegetable Farm, who has extensive knowledge of the industry and has been tracking vegetable trends for 30 years.

The company’s management philosophy is based on responsibility and mutual respect. Farmers Group has an environment and structure that encourages productivity and respect for customers and fellow employees.

Management Team

Management will be responsible for supervising and participating in the daily operations of the facility. Management consists of:

  • James Jackson, Business Manager, Full Time
  • Terry Howard, Executive Director, Full Time
  • Kevin Perry, Management Trainee, 3/4 Time
  • Victor Green, Management Trainee, 1/4 Time

Daily Maintenance

This group will consist of the following:

  • Henry Jones, Logistical Engineer, Full Time
  • Colin Henry, Heavy Equipment, Full Time
  • Michael Owen, Welder, 1/2 Time

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Key Assumptions 

Nature and Limitation of Projections

This financial projection is based on sales volume at the levels described in the sales forecast section and presents, to the best of management’s knowledge, the company’s expected assets, liabilities, capital, and revenues and expenses. The projections reflect management’s judgement of the expected conditions and its expected course of action given the hypothetical assumptions.

Nature of Operations

The company is in the business of vegetable farming, greens cultivation, and composting. The company expects to be operating in 2000.

The company’s revenue is derived primarily from the sale of vegetables, strawberries, and bagged composted manure products.

The company’s expenses are primarily those of salaries, utilities, and insurance costs. Other expenses are based on management’s estimates and industry averages.

However, our initial projections indicate profitability well beyond realistic expectations. We’ve added a substantial "other expense" category, especially as we get on our feet in the second half of year one, to allow for realistic expenses … even if we can’t categorize them exactly. Even with these "other expenses" we are still unusually profitable, but we believe that’s because of our innovative technology. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

The company is seeking to raise of $830,000 for the purpose of financing the acquisition of the Green Acres Vegetable Farm and Mobile Farmers Vegetable Farm, facilities modifications, equipment, and funding operating expenses. Another $1,000,000 will be invested in the company by its four co-owners. The total is $1,830,000. The following is a breakdown of how the funds will be used:

Acquisition:

Property $1,300,000

Equipment System $400,000

Sub-total $1,700,000

Operating Expenses:

Salaries $80,000

Marketing and promotion $10,000

Other operating expenses $10,000

Sub-total $100,000

Total $1,800,000

Part of the $1,830,00 are the $684,600 startup expenses listed as net worth in Dec 2016. More details are: 

Legal $19,000

Facilities modification $300,000

Organic Herbicides/Pesticides $5,000

Consultants $25,000

Insurance $10,000

Research and development $25,000

Expensed equipment $250,000

Other $50,000

TOTAL START-UP EXPENSES $684,600

Sources of Funds

We will have four investors. Each investor has committed to giving us $250,000, totally $1,000,000. 

We will also have $400,000 in long term borrowing, we will have $400,000 in short term loan and $30,000 worth of bills to pay. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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[Pdf Sample] Business Plan For Farming In South Africa Docx

In today’s fast-paced world, the farming industry continues to play a vital role in providing food security and economic stability. South Africa, with its rich agricultural resources, offers numerous opportunities for aspiring farmers and entrepreneurs to establish successful farming businesses.

However, starting a farming business requires careful planning and a comprehensive business plan to ensure long-term success. In this article, we will explore the essential components of a farming business plan specific to South Africa , providing you with the guidance and insights necessary to embark on your farming journey.

[Pdf Sample] Farming Business Plan Proposal In South Africa Docx

To write a business plan , here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm , let us go:

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Executive Summary

Introduction to farming in south africa.

In this section, we will discuss the agricultural landscape of South Africa , exploring the diverse range of farming opportunities available. We will delve into the climatic conditions, soil types, and regional considerations that influence farming practices in the country . Additionally, we will highlight the government’s support and incentives for the agricultural sector, providing valuable insights for aspiring farmers.

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Identifying Target Market and Products

Understanding your target market is crucial for developing a successful farming business . In this section, we will guide you through the process of identifying your target market and selecting the right products to meet their needs. We will explore market trends, consumer preferences, and potential niche markets that can set your farming business apart from the competition.

Market Analysis and Competitor Research

Conducting a comprehensive market analysis is essential for assessing the viability of your farming business . This section will delve into market research techniques, including primary and secondary data collection methods. We will also explore competitor analysis, identifying key competitors in the market and determining strategies to gain a competitive edge.

Farming Methods and Techniques

Choosing the right farming methods and techniques is crucial for optimizing productivity and ensuring sustainable practices. This section will cover various farming methods, including conventional, organic, and hydroponic farming . We will discuss the advantages and disadvantages of each approach, helping you make informed decisions for your farming business .

Equipment and Infrastructure

Investing in the right equipment and infrastructure is essential for efficient farming operations. In this section, we will guide you through the process of selecting appropriate machinery, tools, and infrastructure based on the specific needs of your farming venture. We will also discuss maintenance and operational considerations to maximize the lifespan and performance of your assets.

Human Resources and Management

Managing human resources effectively is key to the success of any business, including farming enterprises. This section will delve into strategies for recruiting, training, and retaining skilled farm workers. We will explore management structures and delegation of responsibilities to ensure smooth operations and a positive work environment.

Financial Projections and Funding

Developing accurate financial projections is crucial for securing funding and managing the financial aspects of your farming business . This section will guide you through the process of creating a financial plan , including income statements, balance sheets, and cash flow projections. We will also discuss funding options and strategies for approaching investors or financial institutions.

Marketing and Sales Strategies

Implementing effective marketing and sales strategies is essential for reaching your target market and generating revenue. This section will explore various marketing channels, including digital marketing, traditional advertising, and direct sales. We will discuss branding, promotional activities, and customer relationship management techniques to help you build a strong customer base.

Risk Assessment and Mitigation

Running a farming business involves inherent risks, including weather fluctuations, pest infestations, and market volatility. This section will guide you through the process of conducting a risk assessment and developing mitigation strategies. We will discuss insurance options, contingency plans, and diversification techniques to safeguard your farming business against potential risks.

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Legal and Regulatory Considerations

Sustainability and environmental impact.

Sustainable farming practices are gaining significant importance in today’s agricultural landscape. This section will explore various sustainability initiatives and environmentally friendly farming practices that you can adopt. We will discuss water conservation , soil health management, and biodiversity preservation techniques to minimize your farm’s environmental impact.

Implementation Plan and Timeline

Developing an implementation plan and timeline is crucial for turning your farming business plan into action. In this section, we will guide you through the process of creating a detailed implementation plan, including the sequential steps and milestones to be achieved. We will also discuss project management techniques to ensure the timely execution of your farming operations.

Monitoring and Evaluation

Monitoring and evaluating the performance of your farming business is essential for making informed decisions and identifying areas for improvement. This section will delve into key performance indicators (KPIs), data tracking tools, and periodic evaluation methods. We will guide you in setting up a robust monitoring and evaluation framework to measure the success of your farming operations.

How long does it take to create a farming business plan?

The time required to create a farming business plan can vary depending on the scale and complexity of your venture. On average, it may take several weeks to thoroughly research, develop, and finalize a comprehensive business plan .

Are there any specific government incentives for farming businesses in South Africa?

Yes, the South African government offers various incentives and support programs for the agricultural sector. These include funding opportunities, training initiatives, and tax incentives. It is advisable to consult with local agricultural authorities or business development organizations for detailed information.

What are some key risks involved in farming businesses?

Can i start a farming business with limited capital.

Starting a farming business with limited capital is possible, but careful financial planning and resource management are essential. Consider alternative funding sources, such as government grants or loans, and explore cost-effective farming techniques to optimize your initial investment.

How can I market my farming products effectively?

In conclusion, establishing a farming business in South Africa requires meticulous planning , market analysis, and a solid business plan. By following the guidelines provided in this article, you will be well-equipped to embark on your farming journey with confidence. Remember to adapt and evolve your strategies as the agricultural landscape changes, and always prioritize sustainability and customer satisfaction.

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  1. Business Planning for Agritourism Enterprises

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  4. Business Plan (Agriculture) ধান খেতিৰ। মুখ্যমন্ত্ৰী মহিলা উদ্যমীতা অভিযান। Mukhyamantri Mahila UdyaM

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  6. Business Plan (Plant Nursery/উদ্ভিদ নাৰ্চাৰী) Mukhyamantri Mahila Udyamita Abhiyaan 2024

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