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How to Write a Business Essay: an Ultimate Guide

Table of Contents

Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

Join the thousands who have sharpened their business writing skills with our award winning courses.

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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How to Write a Business Essay

Table of Contents

What is a Business Essay?

A business essay is a written analysis or interpretation of a particular business-related question or problem. Its main purpose is to present a compelling argument, supported by evidence, to persuade or inform its readers about a specific aspect of business, whether it be management, marketing, finance, ethics, or any other business-related topic.

Overview of Different Types of Business Essays:

• Analytical Essays : These essays dissect a business scenario or problem, analyze the components, and present the findings in a structured manner.
• Persuasive Essays : Aimed at convincing the reader about a particular point of view or business strategy. These require strong arguments and supporting evidence.
• Case Studies : These essays involve a detailed examination of a particular company or event. The writer explores the subject’s background, present conditions, and potential future implications.
• Comparative Essays : These contrast two or more items, such as different leadership styles, market strategies, or economic theories, to understand their distinctions and implications.
• Problem-Solution Essays : Identify a problem within a business context and propose a feasible solution, backing it up with factual evidence and analysis.

Understanding the Assignment:

Tips for comprehending essay prompts and instructions:.

• Read Carefully : Take time to read through the essay prompt several times to understand precisely what is being asked.
• Highlight Keywords : Identify action words such as “analyze”, “compare”, “critique”, or “discuss” to grasp the type of response required.
• Clarify Doubts : If anything is unclear, do not hesitate to seek clarification from the instructor or peers.

Importance of Identifying the Essay’s Objectives and Audience:

• Objectives : Understanding the purpose of your essay is crucial. Is it to inform, persuade, or analyze a business concept or strategy? Knowing this guides your research and writing process.
• Audience : Knowing who will read your essay (e.g., academics, business professionals, peers) helps tailor the language, complexity, and tone of the content to suit their level of understanding and interest.

Research and Analysis:

How to conduct thorough research using credible sources:.

• Library and Online Databases : Utilize academic libraries and online databases for reputable sources such as journals, books, and authoritative articles.
• Government and Industry Reports : These can provide reliable statistics and insights.
• Case Studies and Company Records : Great for specific insights and real-world evidence.

Methods for Analyzing Information Relevant to the Essay Topic:

• Create an Outline : This helps organize thoughts and data logically.
• SWOT Analysis : Evaluate strengths, weaknesses, opportunities, and threats related to the essay topic.
• Comparative Analysis : If applicable, compare different theories, case studies, or data sets to draw informed conclusions.
• Critical Thinking : Challenge assumptions and explore alternative viewpoints. This deepens the analysis and strengthens arguments.

In the following sections, we will delve deeper into how to structure your essay effectively, develop a robust argument, and polish your work through careful editing and proofreading.

Planning and Outline:

Creating a robust business essay outline:.

A well-structured outline serves as the backbone of your essay. It can be detailed or brief, but it should clearly map out the introduction, body paragraphs, and conclusion.

• Thematic Organization : Group your research findings into themes or categories that will become the basis for your paragraphs or sections.
• Sequential Flow : Ensure that there is a logical progression of ideas from one paragraph to the next.
• Balance : Allocate a proportional amount of content for each section according to its importance in supporting your thesis.

Strategies for Organizing Thoughts and Research Findings:

• Mind Mapping : Use this to visually organize your thoughts around the central topic.
• Bullet Lists : Make simple bullet lists to arrange facts and arguments in order of impact or relevance.
• Post-it Notes : These can be rearranged easily to help you decide on the best structure for your essay.

Writing the Business Essay Introduction:

Crafting a compelling opening statement:.

• Hook : Begin with a strong hook that captures the reader’s attention, such as a striking statistic, a rhetorical question, or a relevant anecdote.
• Relevance : Briefly relate the opening to the wider business context to show the significance of your essay topic.

Establishing Context and Stating the Thesis:

• Background Information : Provide a concise overview of the topic’s background necessary for understanding the ensuing discussion.
• Thesis Statement : Clearly articulate your thesis, presenting your central argument or stance, which the rest of your essay will support.

Body Paragraphs:

Structuring arguments logically:.

• Topic Sentences : Start each paragraph with a topic sentence that presents the main idea of the paragraph.
• Coherence : Make sure that each sentence flows logically from one to the next, maintaining coherence within and between paragraphs.

Use of Evidence and Examples to Support Points:

• Credible Evidence : Support your arguments with data and evidence from credible sources.
• Real-World Examples : Incorporate examples from actual business practices to illustrate your points more vividly.
• Explanation : Don’t just present evidence, but also explain how it supports your argument or relates to your thesis.

Concluding the Business Essay:

Techniques for summarizing the main points effectively:.

• Restate the Thesis : Reinforce the thesis statement, putting it in the context of the provided evidence and arguments.
• Summarize Key Arguments : Recap the key points made in the body, highlighting how they collectively support your thesis.

Discussing Implications, Recommendations, or a Call to Action:

• Implications : Discuss the broader implications of your findings or argument for the business world or a specific sector.
• Recommendations : If appropriate, offer well-grounded recommendations for action or further investigation.
• Final Thought : Leave the reader with a provocative final thought or question to underscore the essay’s significance and encourage further reflection.

The conclusion of your essay is not merely an endpoint but a decisive component that ties together your analysis, reinforcing the significance of your argument and its implications in the business field.

Referencing and Citation:

Guide to proper referencing styles commonly used in business essays:.

• APA (American Psychological Association) : Often used for business, psychology, and social sciences, it focuses on the author-date method of in-text citation.
• Harvard : A common author-date reference style where the citations are parenthetical, with a reference list at the end.
• Chicago : Known for its footnote or endnote style, but also has an author-date system; prevalent in history and some business publications.
• MLA (Modern Language Association) : Utilizes parenthetical citation; less common in strict business fields but sometimes used in business humanities.

To correctly format citations and references, refer to the specific style guide or use citation tools like Zotero, EndNote, or Mendeley.

Importance of Avoiding Plagiarism:

• Ethical Writing : Presenting others’ words or ideas as your own is unethical and can lead to severe academic and professional consequences.
• Originality : Original work is valued and demonstrates your own understanding and analysis of the topic.
• Credibility : Proper citation builds credibility and allows readers to verify sources, fostering trust in your analysis.

Editing and Proofreading the Business Essay:

Best practices for revising the essay:.

• Multiple Rounds : Go through several rounds of editing, focusing on different aspects each time—structure, argument flow, evidence, and then language.
• Peer Review : If possible, have a peer review your essay for fresh perspectives on content and clarity.
• Distanced Review : After writing, take a break before editing to review your work with fresh eyes.

Grammar, Punctuation, and Style Considerations:

• Consistency : Ensure consistent use of tense, voice, and person throughout your essay.
• Clarity and Brevity : Use clear and concise language; avoid jargon unless your audience is familiar with it.
• Punctuation and Grammar : Use tools like Grammarly or Hemingway Editor to catch common mistakes, or consult grammar guides for complex issues.

Business Essay Writing Tips:

• Understand the Business Lingo : Familiarize yourself with business terminology to make your essay more authoritative.
• Active Voice : Prefer active voice over passive for clarity and dynamism.
• Real-Life Application : Always consider how theoretical concepts apply in real-world business scenarios for more impactful writing.
• Critical Analysis : Go beyond describing concepts; analyze and critique them to add depth to your essay.
• Stay Updated : Use current examples and case studies, as the business world is continually evolving.

Additional Resources:

• Books : “The Elements of Style” by Strunk and White for style, “On Writing Well” by William Zinsser for nonfiction writing.
• Online Guides : Purdue OWL for comprehensive writing resources, Harvard Business Review for real-world business insights.
• Tools : Google Scholar for research, Grammarly for grammar checks, Turnitin for plagiarism detection.
• Databases : Business Source Complete, JSTOR, and SSRN for scholarly articles and publications.

Business Essay Format: Types, Examples, & a Writing Guide

Business essay format implies many details that are equally important to consider. Start with defining a business research paper type and then go deeper into the details of the work.

We offer to follow this proven algorithm. Take simple steps to make business management essay writing easier:

• First, let’s figure out the main challenges of business essay
• Second, get familiar with the methods you can use for your essay about business.
• Then, follow the steps necessary for writing a good quality paper.
• Finally, check out the real business essay examples we picked for you.

⬇️ Don’t waste time – all of this is below! ⬇️

🏁 Business Paper Format

• 📑 Business Paper Types
• ✍️ How to Write a Good Paper
• ⏲️ After You Wrote Your Paper

✨ Business Essay Examples

The Business essay format requires an analytical description of a specific situation in the market. Depending on the assignment, a student shall provide a way to explain, improve, or stabilize the situation.

During your studies, you will be asked to write essays about business many times. Even if management and finance are not your key subjects.

Students intending to link their careers with ventures and management are assigned more specific research papers about business (business plans, marketing analysis, and description of the business environment). In such a way, they can train their strategy-planning skills and global vision.

Research Paper about Business. Main Challenges

• Undefinable focus group size. If business research does not consider a vast target audience, its results may be inaccurate. Meanwhile, only budget and time determines how many people will be surveyed. Nobody knows how many is enough or too few.
• Biased population. The people surveyed in the course of business research may have the same background and income level. The researcher shall address different groups of people to see the whole picture.
• High cost. Some business research requires much investment. In particular, this statement is valid for long-term analysis that explores business cycles. But there are many NGOs and international organizations that offer grants to projects with a feasible business proposal.
• The research quickly outlives its usefulness. The modern world evolves exponentially. For business ideas, two-year-old research data is desperately outdated.
• Low precision of findings. Research papers about business are based on assumptions. It is possible to study the current situation, but no predictions are 100% accurate.

📑 Business Research Paper Types

Business research is a valuable source of detailed information on all business levels. Its findings are crucial for the development of an enterprise and its return on investments. The research helps establish the goals, find the weak points, and test a venture’s opportunities. There are multiple types of research in business.

Let’s dive in!

Business Research Paper. Quantitative Methods

Survey-based research.

Survey-based research involves asking questions through online polls, surveys, or questionnaires. Companies use this method to collect market data and make correct business decisions. Previously, marketing specialists surveyed people in person. Now they question the population online via mailout or social media.

There are four types of survey research. The first two of them focus on the time frame. The last two differ by the purpose and do not emphasize statistical accuracy.

• Cross-sectional surveys gather data from the audience at a selected point in time.
• Longitudinal surveys collect data from the audience across a long period to understand how the respondents’ behavior changes throughout the given period.
• Explanatory surveys collect ideas and insights for business challenges.
• Descriptive surveys explore the public opinion, typical behavior, or attitude of a group of people.

Correlation Analysis

Correlation analysis is done to understand the co-dependence between two or several entities. In methodology, it is similar to a cause-effect study. But the results of correlation analysis are not conclusive. They require qualitative research or descriptive conclusions. The main features of correlation analysis are:

• It establishes the relationship strength between two numerical variables.
• The result is formulated as a positive (strong or weak), a negative, or no relationship.
• It is usually calculated in percentage.

Experimental Research

Experimental research intends to prove a theory. It is useful in exploring the consumer’s behavioral traits and finding out the possible ways to increase revenue. The researchers watch a focus group that undergoes the predesigned scenarios. Later they analyze the audience’s typical and divergent behavior to use the knowledge in improving their business.

• It consists of a hypothesis, a variable that the researcher manipulates, and a set of evaluated variables.
• Experimental research is done in a controlled environment.
• The results can be used in a cause-effect study.

Cause-Effect Study

Cause-effect study shows which factors are the cause and which are the consequences. It is planned and structured, which makes its findings conclusive. The researchers select a set of variables and apply mathematical analysis to their evolution in time.

More than often, this study is the next step to experimental research. Having determined the relationships between the variables, researchers can predict their future development. These are the most typical features of a cause-effect study:

• It is quasi-experimental research.
• It uses experimentation to find if a relationship between factors is causal or they are not related.
• There are always dependent and independent variables, so the main challenge is to consider all the elements.

Business Research Paper. Qualitative Methods

Case study: research papers about business.

Case studies are the most wide-spread practice in marketing research. They provide insights into the client’s behavior and preferences. It is also the best way to explore the possibilities of a given product in the market.

A case study usually describes and explains the success or effectiveness of a product or activity. As well as allows analyzing their negative aspects.

• The researchers need to explain why they selected such or another case.
• The right selection of the point of view on the subject defines the efficiency of the study.
• Many companies publish their case studies on their websites to boast of their success and attract new clients.
• A case study investigates a fact in a real-life context to find trends.

Online Research Paper about Business

Researchers find literature sources online, analyze their relevance to the given problem, and compare it. This comparison makes online research a semi-qualitative method as it requires ranging the materials by their importance. Still, it is a collection of secondary data, and one shall be very selective about the resources.

• Online research consists of analyzing available materials at libraries, annual reports, company listings, etc.
• The advancement of online databases has made this method the quickest and simplest one.
• It can be used at the initial stages of more in-depth investigations, like cause-effect or experimental studies.

Website Visitor Profiling

The method is also called website intercept surveys. It has emerged in recent years as thousands of new companies appear on the market.

Enterprises need to find out which of their website visitors are potential clients. They place client surveys right on their websites to collect direct feedback. Another source of visitor profiling is website analytical information. It shows the number and frequency of visits, returning clients, and which data they consume the most.

These are the main features of the profiling:

• It provides companies with extensive comprehension of who visits their website and why. No business can succeed without knowing their clientele!
• Most survey questions are about client satisfaction, path, and intentions.
• The demographical profiling follows all the statistical laws. That is why the more people answer the survey questions, the more accurate the results become.
• The researchers can explore user experience with the website and analyze questions and answers on more global client-related issues.

Interviews are similar to surveys, with the only difference in the depth of answers. Interviews allow clients to give open-ended responses, express themselves, and share their experience of dealing with the company.

Interviews are perfect for finding a solution to a question that could not be answered through quantitative research. For example, why a particular group of clients avoids purchasing certain goods.

• Extensive answers are a benefit, as they provide more accurate and personal information than standardized questionaries. But they are also a drawback, making feedback analysis a lengthy and resource-consuming task.
• The method is highly effective in collecting in-depth information on personal opinions, preferences, and experiences.
• For business research purposes, interviews contain the same set of questions for all the clients. It facilitates processing the answers.

✍️ How to Write a Good Business Research Paper

Conduct a primary research.

It is the broadest stage that encompasses all the possible sources, including social media posts and blogs. Not only research materials contain the information that is essential for a business.

Go beyond the boundaries!

Sometimes, unexpected insights wait in the most unexpected places. If your subject area involves the human factor, ask your friends and relatives what they think about the topic. It happens that people who are distant from your research issues show the most realistic view of things.

Literature for Your Business Essay Writing

This step is required to generate ideas and decide which information you are going to use. The latter will help you when choosing a topic and outlining the structure.

Review the books, guidelines, reports, and journals on the subject matter. Soon you will learn that not all its aspects are equally covered in the literature. Make a note of the most and the least accessible and reliable literature.

Most research, including business one, starts with a literature review part. To write something new, you should know what has been written by others and build your paper.

Choose Your Business Essay Topic

Avoid selecting topics that are insufficiently discussed in the literature (you have noted them in the previous step). Still, if you have much to write on the poorly covered topics, it is your advantage, and you will meet less competition.

If you have too few options, conduct brainstorming. Write down everything that comes to your mind, then cross out the weakest versions until the best one is left.

You can as well use the list of topics on the most perspective spheres in business .

Outline Your Business Essay Structure

The structure of all essays about business varies enormously according to the subject field, expected length, writer’s qualification, and research purpose. Still, some sections remain in all of them. The following paragraphs are the crucial parts that you can use as a template.

• Introduction. If you doubt how to write a business essay introduction, write it after the background information. Summarize the critical idea and comment on how you will address it. You can add definitions of terms you will use in the essay. Conclude the introduction with a thesis statement. It should consist of a sentence or two that concisely represent the purposes and scope of your paper.
• Literature review. This section describes any available background information you consider relevant to the title of your essay.
• Findings or analysis. If you write a research paper, this part discusses the results of your research. For a business essay, dedicate this section to analyzing the literature from the previous paragraph or the given business situation.
• Conclusion. Start with reiterating the main points of your findings. Then draw a logical conclusion of these points. Make your point of view transparent to the reader. Finally, give some recommendations for further study of the subject matter.
• Bibliography. The citation style determines the rules of this part.
• Appendices . Insert here the supporting materials (graphs or charts) that are too large to be included in the main body.

⏲️ After You Wrote a Business Paper

Edit & proofread.

The difference between proofreading and editing is the level of text taken into account for each check and correction. You edit words (spelling) and sentences (grammar, punctuation, and syntaxis). Meanwhile, you proofread the entire paper, verifying its logical flow, overall focus, and organization.

For this reason, put your work aside for a day or two before you start proofreading it. Try to read it as if it was for the first time. If you have to read something several times to understand, change that part or delete it. Eliminate all the unnecessary filler words.

Use Our Business Paper Checklist

Here’s a very helpful checklist with the aspects necessary for a good research paper. Go through the questions below and make notes on what needs to be revised.

• Does the title of your paper match the thesis statement and conclusion?
• Does your business essay follow a logical order?
• Are all the numerical examples taken from reliable sources, and are they up-to-date?
• Is the topical sentence at the beginning of each main body paragraph supported by what follows it?
• Are there references to all the used sources?
• Are there sources in your bibliography that you never referenced? (If yes, delete them)
• Is the language academic and easy to understand?
• Is the spelling, grammar, syntaxis, and punctuation correct?

And the last thing we prepared for you! Ready-made business essays you can use for inspiration.

Check it out!

Although the possible business essay topics are endless, some are used more often for study purposes. Below you can find a list of the most popular issues with essay examples. Their format is valid for most universities.

International Business Essay

International business is a topical sphere of economic activity nowadays. Overseas environment, culture, and particular features of doing business are the issues that define success.

• Etihad Airways and Business Internationalization
• Company Internationalisation, Its Ways and Reasons
• Coca-Cola Company: International Marketing
• Apple Company’s Penetration Strategy in the Russian Market
• Internet Influence on International Marketing
• Cultural Differences’ Impacts on International Business
• Samsung Group’s Entry Modes into Global Market

Business Law Essay

Business or commercial law is a branch of civil law that deals with personal and public issues. Like any other human activity, this sphere is subject to strict rules and regulations. Their violation entails problems for both sides of a contract.

• Corporate Governance Models in the UK and the US
• Transparency in Kuwaiti Corporate Governance and Stock Market
• Apple Inc’s Supply Chain, Ethics, and Governance
• Corporate Governance Concept and Its Implications

Business Management Essay

Management is a technical task that requires logic, time-management, efficiency, leadership, and global vision. Managers do not produce any product of their own. Without them, no product will be created and sold as they function as the link between employees, suppliers, and clients.

• Product Development Life Cycle Phases
• Kitchen Fashionable Furniture Company’s Marketing Plan
• Unilever Company: “Dove” Brand Evolution
• BlackBerry Brand Management and Competition
• Alibaba Group: New Brand Strategy
• Business Transformation: Innovation, Creativity, and Design
• Business Research Methods
• Management Philosophies and Corporate Performance
• Global Business Management and Strategies

Business Ethics Essay

Business ethics is a traditional way of behavior that facilitates the implementation of business law. It establishes the acceptable forms of action in corporations and the market. It also promotes integrity within a company, facilitating its interaction with investors and consumers.

• Facebook’s Information Ethics and Privacy Issues
• Business Ethics, Corporate Social Responsibility, and Moral
• Enron Company’s Business Ethics
• Corporate Social Responsibility on Customers
• Ethics Program Development for Company
• Louis Vuitton Company Business Ethics
• Work Ethics Application and Protection
• Business Ethics and Ethical Decision Making
• Ethical and Moral Issues Influence on Business

We sincerely hope that this guide improved your understanding of how to write a research paper about business.

If something is still not fully clear, go through it again, try to find another angle of perception.

Remember that creativity is always welcome in any kind of writing, though be careful – don’t overdo it.

Below you can find additional sources that we recommend to read.

Breathe out and just do it!

🔗 References

• Business Research: Definition, Methods, Types, and Examples
• Guide for Writing in Business; Southwestern University
• Academic Writing in the Business School: The Genre of a Business Case Report
• Qualitative and Quantitative Research for Small Business
• HARVARD BUSINESS SCHOOL WORKING PAPERS COLLECTION
• Recent Papers in Business Management; Academia.edu

Research Paper Analysis: How to Analyze a Research Article + Example

Film analysis: example, format, and outline + topics & prompts.

Business Essay and the Best Way of Its Writing

• Academic Writing Tips

• Social Science
• Political Science

Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

• Introduction
• Background information
• Introduce main topics
• Thesis statement
• Topic sentence
• Research explanation
• Restate points
• Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

• Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

• Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

• Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

• Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

Our experts have compiled a list of different business essay topics to inspire your writing:

• Discuss the importance of bookkeeping in a business.
• Evaluate the impact of value addition in products.
• An analysis of income and expenditure transactions.
• Analyze the supply-chain industry.
• The effects of product promotion in business growth.
• How to develop an effective marketing strategy.
• Impact of policymaking in enhancing company productivity.
• What is multilevel marketing?
• Impact of technology in the business world.
• Discuss the challenges affecting entrepreneurship.
• Significance of human resource management.
• Explore the importance of budget analysis.
• How does technology impact advertising?
• The importance of a financial strategy.
• How to start an online business.
• How can organizations profit from sustainable practices?
• How to develop a positive organizational culture.
• The importance of employee diversity in an organization.
• Effective ways of fraud prevention in a company.
• Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

• Discuss the influence of cultural differences on international companies.
• A comprehensive analysis of cryptocurrencies.
• Discuss the ethical dilemmas in international organizations.
• The influence of globalization on the business community.
• Should large organizations have a social media presence?
• Causes and effects of economic recession.
• Impact of politics on business growth.
• Discuss the effective strategies of negotiating cross-cultural business deals.
• Explore the integrity of online entrepreneurship.
• The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Business Essay Format: 5 steps How to write a Business Essay

How to Write a Business Essay

Writing a business essay requires a structured approach to address complex topics effectively. This guide will outline the five essential steps to craft a successful business essay. 

We will provide you with a comprehensive roadmap to ensure your essay is well-researched, logically organized, and persuasively written.

As you follow these steps, you will be equipped to confidently tackle business essays, presenting your ideas clearly and concisely to engage and inform your readers effectively.

What is a Business Essay?

 A business essay is a written academic or professional composition that explores and analyzes various aspects of the business world.

It serves as a platform for individuals, whether students or professionals, to express their insights, perspectives, and findings on business-related topics.

Business essays cover various subjects, including management, marketing, finance, entrepreneurship, economics, etc.

These essays aim to inform, persuade, or argue by presenting well-researched information, data, and evidence in a structured and coherent manner.

They often require critical thinking, analysis, and the application of relevant theories and concepts to real-world business scenarios.

Depending on the specific assignment or purpose, business essays may be reports, case studies, argumentative essays, or research papers.

Whether addressing issues in corporate strategy, market trends, ethical dilemmas, or financial analysis, business essays provide a valuable platform for individuals to engage with and contribute to the ever-evolving business world.

How to Format a Business Essay

Formatting a business essay is essential to presenting your ideas logically and professionally.

Proper formatting enhances readability, organizes thoughts, and adheres to academic or professional standards. Here are the critical steps to formatting a business essay effectively:

1. Title Page

Begin with a title page that includes the essay’s title, your name, the course name, the instructor’s name, and the submission date. Follow any specific formatting guidelines provided by your institution.

2. Introduction

Start with a clear and concise introduction that presents the essay’s topic and purpose. Provide background information and context to orient readers. Include a thesis statement that outlines the central argument or research question.

3. Body Paragraphs

Organize your essay into well-structured paragraphs, each addressing a single point or aspect of your argument. Begin each paragraph with a topic sentence that introduces the main idea.

Support your arguments with evidence, data, examples, and citations from credible sources.

Ensure a logical flow by using transitional phrases and explicit connections between paragraphs.

4. Headings and Subheadings

Use headings and subheadings to break down the content into sections. This aids in clarity and helps readers navigate your essay. Follow a consistent formatting style (e.g., APA, MLA, and Chicago) for headings.

5. Citations and References

Properly cite all sources used in your essay. Follow a specific citation style (e.g., APA, MLA, or Harvard) as required. Create a reference or bibliography page that lists all the sources you cited in the appropriate format.

6. Charts, Graphs, and Tables

If you include visual aids like charts, graphs, or tables, ensure they are labeled, numbered, and referred to in the text. Explain the significance of these visuals in the body of your essay.

7. Conclusion

Summarize the key points made in your essay without introducing new information.

Reiterate the thesis statement and the main arguments. Offer insights, implications, or recommendations based on your analysis.

8. References Page

List all the sources you cited in your essay in a separate references page. Format the references according to the chosen citation style.

9. Formatting Style

Adhere to the formatting style specified by your instructor or publication guidelines (e.g., APA, MLA, Chicago).

Attention to font size, margins, line spacing, and page numbering.

10. Proofreading and Editing

Carefully proofread and edit your essay for grammar, spelling, punctuation, and clarity.

Check for consistency in formatting, citation style, and headings.

Appendices (if necessary): Include appendices for supplementary material that don’t fit within the main body of the essay, such as detailed data, calculations, or additional information.

Word Count: Keep your essay within the specified word count limit. Avoid unnecessary repetition or verbosity.

11. Title and Page Numbers

Provide a descriptive title for your essay. Include page numbers, typically in the header or footer, for easy reference.

By following these steps and adhering to the required formatting style, you can create a well-organized and professionally presented business essay that effectively communicates your ideas and analysis to your intended audience.

 5 Steps to Write a Good Business Essay

Writing a sound business essay requires careful planning, research, and organization. Whether you’re a student or a professional writer or even an MBA writer , these five steps will guide you in crafting an effective and persuasive business essay:

Understanding the Assignment

Understanding the assignment is the foundational step in writing a successful business essay. To begin, carefully read and dissect the assignment prompt or guidelines your instructor or organization provided.

Pay close attention to the specific requirements, such as the essay’s purpose, scope, and any formatting styles or citation guidelines that must be followed.

Next, identify key elements within the assignment, including the main topic or subject matter, the intended audience, and the expected outcome or goal of the essay. This step is crucial because it sets the direction for your research and writing process.

If you have any uncertainties or require clarification, don’t hesitate to seek guidance from your instructor.

When you understand the assignment clearly, you can tailor your research, structure, and content to meet the defined objectives, ensuring that your business essay addresses the specific requirements and resonates effectively with your target audience.

Research and Gathering Information

Once you’ve grasped the assignment’s requirements, the next critical step in crafting a compelling business essay is conducting thorough research and gathering information.

Again, this phase is the backbone of your paper, as it forms the basis for your arguments, insights, and analysis.

Start by exploring a variety of reputable sources, such as academic databases, books, scholarly journals, reports, and credible websites related to your chosen business topic.

Take meticulous notes, capturing essential data, key concepts, relevant quotes, and the sources’ publication details.

During the research process, maintain a critical eye, assessing the quality and reliability of the information you encounter—cross-reference information from multiple sources to ensure accuracy and objectivity.

Keep a detailed record of your sources; you’ll need this information for citations and references later.

Comprehensive research provides the insights and evidence necessary to support your arguments effectively, making your business essay well-informed and persuasive.

Planning and Outlining

Planning and outlining are pivotal in creating a well-structured and coherent business essay. Once you’ve gathered your research materials, it’s time to organize your thoughts and ideas systematically.

Begin by developing a clear and logical outline for your essay. This outline serves as a roadmap that guides your writing process and ensures that your essay flows smoothly. It typically consists of:

• Introduction:  Outline the purpose and context of your essay, and include your thesis statement—a concise summary of your main argument or research question.
• Body Paragraphs:  Break down your essay into multiple body paragraphs, each focusing on your argument’s critical point or aspect. Ensure logical order and precise transitions between paragraphs.
• Supporting Details:  Under each body paragraph, outline the supporting evidence, data, or examples you will use to substantiate your argument.
• Conclusion:  Summarize the main points of your essay and restate your thesis, offering insights or recommendations based on your analysis.

A well-structured outline helps you maintain focus, prevent redundancy, and organize your essay cohesively. It serves as a solid foundation for building a compelling and logically flowing business essay.

Writing the Essay

Begin with a captivating introduction that provides context and introduces the essay’s topic. Include a thesis statement that outlines your main argument or research question.

Each body paragraph should focus on your argument’s single point or aspect. Start with a clear topic sentence that introduces the paragraph’s main idea.

Provide evidence, examples, and data to support your argument. Cite your sources correctly. Use transitional phrases to maintain coherence and connect ideas between paragraphs.

Summarize the main points made in the essay without introducing new information. Restate the thesis statement and highlight the significance of your findings. Offer insights, implications, or recommendations based on your analysis.

Editing and Proofreading

Editing and proofreading are indispensable final steps in crafting a polished and effective business essay. After you’ve written your initial draft, reviewing and refining your work for clarity, correctness, and coherence is crucial.

Start by revisiting your essay’s overall structure and organization. Ensure that your ideas flow logically from one paragraph to the next and that your arguments are well-supported with evidence.

Check for grammar, spelling, and punctuation errors, and make necessary corrections.

Pay close attention to the consistency of your writing style, formatting, and citation throughout the essay, adhering to the specific guidelines provided by your institution or instructor.

Proofreading should involve a meticulous examination of your work, preferably after taking a break to gain a fresh perspective. You may feel inadequate to work on your work, you may consider a qualified MBA editor or a general essay editor to assist you.

Additionally, seek feedback from peers or mentors to gain valuable insights and suggestions for improvement.

A well-edited, error-free business essay demonstrates professionalism and enhances your credibility as a writer and researcher.

Josh Jasen or JJ as we fondly call him, is a senior academic editor at Grade Bees in charge of the writing department. When not managing complex essays and academic writing tasks, Josh is busy advising students on how to pass assignments. In his spare time, he loves playing football or walking with his dog around the park.

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What Harvard Business School Really Wants: How To Ace The HBS Essay

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The Harvard Business School MBA application includes a single, staggeringly general essay question: “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program?”

For many applicants, this question is maddeningly wide-open. It’s so non-specific it can be paralyzing. And HBS offers a generous word limit of 900 words to tell your story. With that much space and so little to go on, candidates may find themselves wondering, “ Where do I begin? What do I share?”

 As a Fortuna Admissions coach and former Associate Director at HBS leading Ph.D. admissions and supporting the MBA Interview Board, I spend a lot of time putting this essay into context for anxious candidates. Everyone wants to know, what is HBS looking for?

Beyond credentials, HBS is looking for character. The Admissions Committee seeks principled, passionate individuals who have the potential to fulfill the HBS mission to educate leaders who make a difference in the world. While this aspect is readily understood, the process of how to convey this is far more complex.

Character is not quantifiable. It doesn’t show up on a resume, in your test scores, or through grades or your transcripts. Therefore, the essay is often the make-or break factor in your HBS application. It’s your opportunity to show them what you are made of and what drives you. The competition is fierce, so this is the place where you can convince them you have what it takes to be part of this incredible community.

Remember that the majority of applicants will come with strong credentials. Those credentials get you to the threshold, but they won’t get the interview, because Harvard has seen it all. Once you’ve reached a certain level of exceptionalism in terms of being brilliant, driven, and dedicated, it’s all about your story. Think of your essay as drafting a “movie trailer” for your life; it should be engaging, interesting, with a level of drama and a pace that keeps the story moving. A great essay will entice the reader to say wow, I cannot wait to meet this person and learn more.

Here are five key tips for writing a powerful HBS essay:

1. do not produce a highlight reel of professional achievements.

The biggest temptation — and the biggest snooze — is a “resume-to-prose” essay, in which you restate your accomplishments. Nothing will put your wearied admissions reader to sleep faster. And frankly, staying awake was the biggest challenge I faced when reading applications, from my time at INSEAD to HBS and even doing admissions work at Stanford. 

Too many applicants wrote essays that were boring, lifeless, and dull. What really made my eyes glaze over were narratives from candidates who sailed through life, having never failed or struggled, who always excelled at everything and then segued to the details of some deal or consulting project. 

This can’t be overstated: Your essay must not read simply as a story of successes and accomplishments . It’s a common pitfall, and it robs your story of the potential for making an emotional connection. Above all, write an essay you yourself would want to read.

So, when HBS asks you, “what else do you want us to know?” focus on the “what ELSE.”  You have already detailed your job experiences in the short answer section of the application along with your resume. Do not restate these same facts again, and again. Remember, they know what consultants and bankers do in the office, so unless you are introducing something new or connecting your work to a broader theme, avoid trying to “show off” by writing at length about work achievements. 

2. Be open, imperfect, and REAL

I find it disheartening that my strongest piece of advice, which is to tell the truth and be yourself, is also so difficult at times. Most people are afraid to be real, and they spend hours polishing and perfecting an image or “brand” that is an illusion. When you take the risk to be yourself, to be vulnerable, it inspires a human connection. It gives you credibility. What’s more interesting to read:  the story of someone who sailed through life and had everything work out perfectly, every single time? Or the story of someone who struggled, faced extraordinary challenges, and demonstrated the tenacity and resilience to not only survive but to thrive?

That’s why the more personal and open you can be in terms of why you do what you do, the more memorable and appealing you’ll be — because it’s so rare. Few people are rigorously honest, and fewer are vulnerable in the process of storytelling. 

Some of the best essays I have ever read open with the story of a failure and how that shaped them. From my perspective, if you are never making mistakes, you aren’t working hard enough. Besides, there is something so powerful about the truth when you read it — it hits you and tunes up your curiosity. And that’s what you want to inspire — enough enthusiasm and curiosity for the admissions committee to want to meet you and learn more. Always remember: this is a search for authenticity.

3. Show vs. tell

In the process of storytelling, the details are everything. Avoid the temptation to qualify your experience or tell the readers what they are supposed to think. Show them instead. For example, what is more powerful — someone saying, “I had a horrible flight,” or, “We pulled onto the runway, and I could see from my window the dark clouds above; the captain announced once cleared for takeoff, we were in for a bumpy ride. I could feel my pulse quickening.” 

While you want to avoid detailing a terrible flight experience for the HBS adcom, this concept is critical for effective storytelling. Show them what you have been through and the challenges you have faced through vivid recollection. A consultant can help you sift through your experience to help you identify what to focus on. Generally, experiences that shaped your values and attitude toward life are a great place to start. You might talk about a challenge, for example, or a time you fell and picked yourself back up. Underscore how it shaped you as a human being and what you learned from the experience and remember to SHOW them the impact vs. simply telling them.

4. Connect the dots

Your essay should have what I refer to as the “thread of continuity” that will serve as a unifying theme. Perhaps you can introduce an experience that was momentous or marked an important milestone in your opening paragraph. As you weave together stories that show the committee who you are and the twists and turns your life has taken, you will want to revisit this theme at different points in your story as a way to unify the narrative. The conclusion should serve to tie it all together. This may sound formulaic, but rest assured,  this is a tried-and-true model that allows you to connect the dots for your reader. Any great story or even speech — from Martin Luther King’s I Have A Dream to the latest Hollywood blockbuster — has a cohesive flow and a pace that keeps the audience’s attention. There is always an intangible driving force that builds, which is an essential ingredient to a winning essay.

5. Respect the reader’s time

HBS previously gave no word count. Now they limit the essay to 900 words, or about two pages. As noted above, content is critical, details matter, and some stories need more space. One of the most powerful essays I have ever worked on with a client was one word under 2,000, and the feedback he received in the interview was that his essay was one of the best the committee had ever read, and his interviewer thanked him for his openness and honesty.

That said, a shorter word limit helps keep you focused. If you can showcase your unique facets succinctly in fewer words, that’s fine. Being pithy and succinct shows discipline and humility. It also shows that you recognize your audience and respect the busy application reader’s time.

Ultimately, HBS is looking for people who are ambitious and extraordinary, with a habit of leadership, a history of engaging the community, and the appetite and aptitude for success that separates them from the simply smart and hard working. Beyond a demonstrated professional track record and impressive credentials, they also want to see a proclivity for consistently exceeding goals. 

More than that, they’re seeking mission-driven doers who are motivated by a deeper purpose and poised to make the institution proud. Your challenge — and opportunity — with the essay is to fuse that with a captivating story of who you are as an individual. And if that feels daunting, keep in mind that no one else has lived your story but you, which makes you uniquely qualified to tell it.

For more tips on applying to Harvard Business School, view my short video strategy session , or read my related article on Acing the HBS Interview.

DON’T MISS: READ THREE ACTUAL HARVARD BUSINESS SCHOOL MBA ESSAYS

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Every word matters in modern business communication, no matter the medium.

The reader of your content will scrutinize every word choice and turn of phrase, whether they’re a client reading your email, a follower scrolling through their Twitter feed or a prospect perusing your latest white paper.

To make a positive impression on your intended audience, every message your business releases must impart authority and thought leadership, reflect your brand’s mission, values, tone of voice and personality, and support your long-term business goals.

At Brafton, we know the importance of having access to consistently high-quality writing talent to create exceptional content that engages readers. And we staff our editorial department accordingly: We hire best-in-class business writers, then further train them on tone and style, industry trends and proven business content marketing techniques.

All this to ensure every piece of business copy that leaves our desk is fit for purpose.

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After 10+ years of being the leading content marketing agency in North America, the UK and Australia,  our business writing service has allowed thousands of clients to expand their reach and engage their audiences in meaningful ways.

How Brafton Helped IDI Billing Solutions Polish Its Digital Brand

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Business writing requires its own specialization, regardless of your marketplace. Brafton content creators possess the content writing skills to craft engaging copy that resonates with your target audience. They also have extensive editing and proofreading experience to ensure content is polished and concise.

Our professional business writers specialize in numerous industries, including:

Manufacturing.

Health care.

Technology.

Marketing & advertising.

Real estate.

Telecommunications.

Pharmaceutical.

Automotive.

Prospects such as business owners and entrepreneurs seek out expert advice, accurate information and trustworthy opinions. At the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space.

With Brafton, you’ll work with a dedicated, experienced writer who can strike this balance with ease.

With support from your Content Marketing Strategist (CMS) and Project Manager, your Brafton team will create unique campaigns targeting your audience, demonstrating your value proposition and meeting your established goals—all while spotlighting what separates your business from others in your marketplace.

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We pride ourselves on more than a decade of consistently delivering top-quality business content. How do we do it?

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Because Brafton’s editorial department is composed of professional content writers who specialize in different business sectors, each writer develops deep knowledge regarding specific markets, including expertise in historical performance, current trends, future evolution and common parlance.

By staffing our editorial team in-house rather than relying on freelance writing services whose quality can be unpredictable, we’re well positioned to deliver original, thoughtful content that’s free of plagiarism and inaccuracies.

Detailed Discovery Processes

Brafton trains content writers through educational materials and thorough debriefing sessions guided by experienced editors, strategists and project managers with proven track records in business writing for specific industries.

We get to know your brand, industry and target audiences by reviewing your branded material and conducting our own research at the start of the relationship so we can jump right into creating quality content for your brand.

Collaboration With Your Team

Your Brafton team is also eager to learn from your internal subject-matter experts. Rigorous account kickoff procedures, interviews and other processes, allow content writers to glean the complexities of your particular business and its audience.

The outcome is that every piece of business writing we deliver is on-brand, valuable to your readers and tailored to your business marketing objectives.

Brafton content writers are trained in content marketing best practices, and begin every business blog by content mapping, a process that incorporates keyword research, analysis of search engine results pages (SERPs) and inclusion of target audience information.

This process allows your writer to craft high-quality content that resonates with your audience while also ensuring vital SEO factors are accounted for, from alternative text included in blog post images to meta descriptions displayed on SERPs.

Business Articles and Blog Posts

Articles and blog posts are the baseline of your content marketing strategy. Your blog is your brand’s opportunity to share news and updates that matter most to your audience, as well as your point of view, expertise and thought leadership.

Leveraging this channel underscores your entire content marketing strategy because it’s the most likely place new site visitors and potential clients will first encounter your brand’s messaging.

Further, business articles on leading publications and guest posts on authoritative websites expand your company’s reach and promote greater brand awareness and recognition. Our professional business writing service goes beyond the content and encompasses distribution as well. We’ve helped our clients put their byline on the industry publications that their audience is already reading—and we can help you get there, too.

Lead Magnet Assets

Inbound marketing requires attracting new visitors to your site—in other words, a lead magnet. Lead magnet assets encourage visitors to share their contact details in exchange for high-value content like eBooks, white papers, technical documents, explainer videos and spec sheets.

Your business writer, CMS and Project Manager will work with you to determine the most effective lead magnets for your business. This goes well beyond content creation, and involves campaign strategy planning, target audience evaluation and careful data analysis throughout and after the campaign.

As a full-service digital marketing agency, we staff professional writers as well as talented graphic designers, videographers, animators, UX design experts and marketing consultants who collaborate to develop valuable, branded lead magnet assets for your company.

Case Studies

Your business does great things. Your customers know that. But do your potential clients?

Case studies are a key component of a well-rounded content marketing strategy. These bottom-of-funnel assets demonstrate the actual value your company delivered to a satisfied customer, giving prospects a look into what the customer experience working with you might entail.

We create case studies through careful collection of facts:

• The problems your client was facing.
• The specific solutions you provided.
• The actual outcome of your products or services.

Reading or hearing a happy customer’s review of your services is one of the most convincing pieces of marketing you can provide. To craft the most impactful case studies possible, we help with everything from interviewing clients to creating the material to building distribution strategies to ensure the right people have access to the case study.

Formatted Presentations and Decks

Slide decks are a staple in business communication. These are essential materials for sales enablement as well as useful for presentations at industry conferences, webinars and educational sessions, pitches for partnerships and requests for proposals.

Working in tandem with our graphic designers, your business writer will create hard-hitting, to-the-point slide decks that can be formatted into PowerPoint presentations, SlideShares, Google Slides and even PDFs for easy sharing.

Press Releases

When your business has an important update, you need to share it with your audience in a timely manner yet professional format. Press releases are a long-established mode of business communication that is always relevant.

Our team can produce a professional press release for your latest business announcement and distribute it through PR Newswire, giving your release the opportunity to appear across thousands of news networks, including Yahoo! News, MSN, AOL and more.

Press release writing is a nuanced type of business writing that requires a to-the-point, journalistic approach. To create an effective press release, we begin by gathering all required information, including:

• Specifics about the announcement.
• Names and titles of the leaders to be named in or interviewed for the piece.
• Statistics, figures or other data to include.
• Boilerplate text (or we will draft a boilerplate for your company to use in future announcements).
• Multimedia components to include, such as charts, product photos or videos.

Social Media Content

Your audience is on at least one social media network. And they’re listening to your competition there. If you want to take part in the conversation, too, you’ll need strong social media content that’s designed to engage and excite your audience.

Our social media strategists create social campaigns for businesses across all industries, learning the most effective ways to leverage specific channels for B2B marketing goals. Our social media plans can be tailored to any network, including:

A good social strategy elevates your overall content marketing efforts by expanding your reach significantly, sharing and re-sharing your most valuable assets and giving you the opportunity to engage directly with your loyal followers.

Video Scripts

Video marketing can move your strategy forward in big ways, but not any video will do. A strong marketing video often relies on a professionally written script. This sets the tone for the video, ultimately determining how it will be received by your audience.

Our editorial and video departments work closely in collaboration on video projects to ensure each element of the final product is cohesive and in-line with your other branded materials. Your business writer will draft the script, ensuring it’s easily read aloud by on-screen or voiceover talent.

Your Project Manager will oversee the entire video creation process, touching base with your team at each stage of the project to ensure we’re on the right track. Finally, with the video in hand, we’ll help promote it accordingly, including publishing it on video hosting sites like your YouTube channel, embedding it into appropriate landing pages and blog articles, and sharing it with your email list and social media networks.

Landing Page Copy

Effective landing page copy is essential both for search engine optimization and user experience.

On-page content is one of the most important components that search engine crawlers use to understand the relevance and comprehensiveness of your page. Creating a landing page that will perform well in SERPs requires a thorough understanding of the topic at hand, but also the content marketing acumen to appropriately structure the information.

While it’s important to tailor landing page content to search engine bots for SEO purposes, it’s critical to keep in mind the most important viewer: your potential client. Landing page content crafted with only robots in mind will inevitably miss the mark with the human beings you need to reach.

Brafton copywriters have experience establishing the right tone to engage your reader while providing enough detail to be effectively comprehensive and structuring the content in a way that search engines can parse easily.

Advertising Copy

Digital advertising requires clean, engaging ad copy. Your copywriter can draft ad copy for pay-per-click (PPC) campaigns, including:

• Google Ads.
• Social media ads on Twitter, LinkedIn, Facebook and more.
• Shopping campaigns on Google and Amazon.
• And much more.

Working with our team of PPC specialists, your copywriter, CMS and Project Manager can develop an effective digital advertising campaign that drives brand awareness, website traffic and, ultimately, revenue.

Copy Editing Services

Our writers are multi-talented: They’re also adept copy editors. Any assets you choose to produce in-house can be sent our way for proofreading, editing and formatting. From there, we can help ensure your asset looks polished, reads clearly and delivers on its purpose.

Measuring Business Writing Performance

The success of Brafton’s business writing services is determined by the results of your strategy. Your CMS will track relevant analytics data, including website traffic, time on site, bounce rates, conversion rates and more.

With this information, your CMS will be able to see clearly what aspects of your content marketing strategy are working, and which aren’t delivering results. Through monthly reporting sessions, your CMS will show you these metrics, and explain them clearly for your team and the decision-makers on your end. Finally, this data aids in making strategic adjustments to your strategy for long-term successes.

ROI should always take center stage. Regardless of your overall content marketing goals, your Brafton team will ensure each piece of business writing helps you drive revenue by tying specific metrics to monetary value.

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Performing Arts, Music, Art & Humanities, Religion, Theology and more

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Theology, Philosophy, Anthropology, Art & Humanities, Social Sciences, and more

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History, American History, and more

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Language & Literature, English Studies, Grammar, Composition Studies, Rhetoric, Semantics, Syntax, Usage, Word Usage, Business & Economcics, Social Studies, and more

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Art and humanities, Social sciences, and more

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Sociology, Medical Sociology, Public Health, Diability Studies, Assisive Technology, Art&Humanities, Engineering & Technology, Medicine,and more

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Sociology, Social Research,Communication, Media, Marketing, Media Studies, Television and Film Studies, Radio Studies, Indigenous Studies, Analytical Sociology, Applied Sociology, Social Policy, Media Policy, Community-Based Research, Action Research, Public Health, Humanities, Digital Humanities, Feminist Theory, Queer Theory, Women's Studies, Gender Studies, Survey Research, Social Experiments, Science and Technology Studies, and more

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Education, Public Administration, Art & Humanities, Social Sciences, Business & Economics, and more

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Sociology, Conflict Theory, Communication, Psychology, Leadership, Business, Economics, Finance, and more

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Business & Economics, Business Management, Marketing, Biosciences, Engineering & Technology, Social Sciences, and more

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Molecular Biology, Cell Biology, Endocrinology, Genetics, Human Biology, Immunology, Microbiology, Physiology, Virology, and more

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Cell Biology, Cancer Biology, Translational Research, Biochemistry, Genetic, Epigenetic, Physiology

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Denistry, Periodontics, Orthodontics, Prosthodontics, Oral and Maxillofacial Surgery, Dental Hygiene and Epidemiology, Dental Surgery, Endodontics, Implantology, and more

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Chemistry, Organic Chemistry, Earth Sciences, Planetary Science, Corrosion and protection, Biosciences, and more

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Mechanical Engineering, Aerospace Engineering, Heat Transfer, Thermodynamics, Fluid Mechanics, Computational Sciences, Industrial Engineering, Automotive Engineering, Biomechanical Engineering, Civil Engineering, and more

Ph.D , Engineering University of Cambridge

Chemistry, Physics, Materials Science & Engineering, Physical Sciences, and more

Master's , Computer Science Georgia Institute of Technology

Applied Mathematics, Computer Science, Statistics, Mechanical Engineering, Electrical Engineering, Civil Engineering, Bioinformatics, and more

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Gig workers are writing essays for AI to learn from

• Companies are hiring highly educated gig workers to write training content for AI models .
• The shift toward more sophisticated trainers comes as tech giants scramble for new data sources.
• AI could run out of data to learn from by 2026, one research institute has warned. 

As artificial intelligence models run out of data to train themselves on, AI companies are increasingly turning to actual humans to write training content.

For years, companies have used gig workers to help train AI models on simple tasks like photo identification , data annotation, and labelling. But the rapidly advancing technology now requires more advanced people to train it.

Companies such as Scale AI and Surge AI are hiring part-timers with graduate degrees to write essays and creative prompts for the bots to gobble up, The New York Times reported . Scale AI, for example, posted a job last year looking for people with Master's degrees or PhDs, who are fluent in either English, Hindi, or Japanese and have professional writing experience in fields like poetry, journalism, and publishing.

Related stories

Their mission? To help AI bots "become better writers," Scale AI wrote in the posting.

And an army of workers are needed to do this kind of work. Scale AI has as many as tens of thousands of contractors working on its platform at a time, per the Times.

"What really makes the A.I. useful to its users is the human layer of data, and that really needs to be done by smart humans and skilled humans and humans with a particular degree of expertise and a creative bent," Willow Primack, the vice president of data operations at Scale AI, told the New York Times. "We have been focusing on contractors, particularly within North America, as a result."

The shift toward more sophisticated gig trainers comes as tech giants scramble to find new data to train their technology on. That's because the programs learn so incredibly fast that they're already running out of available resources to learn from. The vast trove of online information — everything from scientific papers to news articles to Wikipedia pages — is drying up.

Epoch, an AI research institute, has warned that AI could run out of data by 2026.

So, companies are finding more and more creative ways to make sure their systems never stop learning. Google has considered accessing its customers' data in Google Docs , Sheets, and Slides while Meta even thought about buying publishing house Simon & Schuster to harvest its book collection, Business Insider previously reported.

Watch: Nearly 50,000 tech workers have been laid off — but there's a hack to avoid layoffs

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AI Prompt Engineering Isn’t the Future

• Oguz A. Acar

Asking the perfect question is less important than really understanding the problem you’re trying to solve.

Despite the buzz surrounding it, the prominence of prompt engineering may be fleeting. A more enduring and adaptable skill will keep enabling us to harness the potential of generative AI? It is called problem formulation — the ability to identify, analyze, and delineate problems.

Prompt engineering has taken the generative AI world by storm. The job, which entails optimizing textual input to effectively communicate with large language models, has been hailed by World Economic Forum as the number one “job of the future” while Open AI CEO Sam Altman characterized it as an “amazingly high-leveraged skill.” Social media brims with a new wave of influencers showcasing “magic prompts” and pledging amazing outcomes.

• Oguz A. Acar is a Chair in Marketing at King’s Business School, King’s College London.

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NPR suspends veteran editor as it grapples with his public criticism

David Folkenflik

NPR suspended senior editor Uri Berliner for five days without pay after he wrote an essay accusing the network of losing the public's trust and appeared on a podcast to explain his argument. Uri Berliner hide caption

NPR suspended senior editor Uri Berliner for five days without pay after he wrote an essay accusing the network of losing the public's trust and appeared on a podcast to explain his argument.

NPR has formally punished Uri Berliner, the senior editor who publicly argued a week ago that the network had "lost America's trust" by approaching news stories with a rigidly progressive mindset.

Berliner's five-day suspension without pay, which began last Friday, has not been previously reported.

Yet the public radio network is grappling in other ways with the fallout from Berliner's essay for the online news site The Free Press . It angered many of his colleagues, led NPR leaders to announce monthly internal reviews of the network's coverage, and gave fresh ammunition to conservative and partisan Republican critics of NPR, including former President Donald Trump.

Conservative activist Christopher Rufo is among those now targeting NPR's new chief executive, Katherine Maher, for messages she posted to social media years before joining the network. Among others, those posts include a 2020 tweet that called Trump racist and another that appeared to minimize rioting during social justice protests that year. Maher took the job at NPR last month — her first at a news organization .

In a statement Monday about the messages she had posted, Maher praised the integrity of NPR's journalists and underscored the independence of their reporting.

"In America everyone is entitled to free speech as a private citizen," she said. "What matters is NPR's work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public. NPR is independent, beholden to no party, and without commercial interests."

The network noted that "the CEO is not involved in editorial decisions."

In an interview with me later on Monday, Berliner said the social media posts demonstrated Maher was all but incapable of being the person best poised to direct the organization.

"We're looking for a leader right now who's going to be unifying and bring more people into the tent and have a broader perspective on, sort of, what America is all about," Berliner said. "And this seems to be the opposite of that."

Conservative critics of NPR are now targeting its new chief executive, Katherine Maher, for messages she posted to social media years before joining the public radio network last month. Stephen Voss/Stephen Voss hide caption

Conservative critics of NPR are now targeting its new chief executive, Katherine Maher, for messages she posted to social media years before joining the public radio network last month.

He said that he tried repeatedly to make his concerns over NPR's coverage known to news leaders and to Maher's predecessor as chief executive before publishing his essay.

Berliner has singled out coverage of several issues dominating the 2020s for criticism, including trans rights, the Israel-Hamas war and COVID. Berliner says he sees the same problems at other news organizations, but argues NPR, as a mission-driven institution, has a greater obligation to fairness.

"I love NPR and feel it's a national trust," Berliner says. "We have great journalists here. If they shed their opinions and did the great journalism they're capable of, this would be a much more interesting and fulfilling organization for our listeners."

A "final warning"

The circumstances surrounding the interview were singular.

Berliner provided me with a copy of the formal rebuke to review. NPR did not confirm or comment upon his suspension for this article.

In presenting Berliner's suspension Thursday afternoon, the organization told the editor he had failed to secure its approval for outside work for other news outlets, as is required of NPR journalists. It called the letter a "final warning," saying Berliner would be fired if he violated NPR's policy again. Berliner is a dues-paying member of NPR's newsroom union but says he is not appealing the punishment.

The Free Press is a site that has become a haven for journalists who believe that mainstream media outlets have become too liberal. In addition to his essay, Berliner appeared in an episode of its podcast Honestly with Bari Weiss.

A few hours after the essay appeared online, NPR chief business editor Pallavi Gogoi reminded Berliner of the requirement that he secure approval before appearing in outside press, according to a copy of the note provided by Berliner.

In its formal rebuke, NPR did not cite Berliner's appearance on Chris Cuomo's NewsNation program last Tuesday night, for which NPR gave him the green light. (NPR's chief communications officer told Berliner to focus on his own experience and not share proprietary information.) The NPR letter also did not cite his remarks to The New York Times , which ran its article mid-afternoon Thursday, shortly before the reprimand was sent. Berliner says he did not seek approval before talking with the Times .

NPR defends its journalism after senior editor says it has lost the public's trust

Berliner says he did not get permission from NPR to speak with me for this story but that he was not worried about the consequences: "Talking to an NPR journalist and being fired for that would be extraordinary, I think."

Berliner is a member of NPR's business desk, as am I, and he has helped to edit many of my stories. He had no involvement in the preparation of this article and did not see it before it was posted publicly.

In rebuking Berliner, NPR said he had also publicly released proprietary information about audience demographics, which it considers confidential. He said those figures "were essentially marketing material. If they had been really good, they probably would have distributed them and sent them out to the world."

Feelings of anger and betrayal inside the newsroom

His essay and subsequent public remarks stirred deep anger and dismay within NPR. Colleagues contend Berliner cherry-picked examples to fit his arguments and challenge the accuracy of his accounts. They also note he did not seek comment from the journalists involved in the work he cited.

Morning Edition host Michel Martin told me some colleagues at the network share Berliner's concerns that coverage is frequently presented through an ideological or idealistic prism that can alienate listeners.

"The way to address that is through training and mentorship," says Martin, herself a veteran of nearly two decades at the network who has also reported for The Wall Street Journal and ABC News. "It's not by blowing the place up, by trashing your colleagues, in full view of people who don't really care about it anyway."

Several NPR journalists told me they are no longer willing to work with Berliner as they no longer have confidence that he will keep private their internal musings about stories as they work through coverage.

"Newsrooms run on trust," NPR political correspondent Danielle Kurtzleben tweeted last week, without mentioning Berliner by name. "If you violate everyone's trust by going to another outlet and sh--ing on your colleagues (while doing a bad job journalistically, for that matter), I don't know how you do your job now."

Berliner rejected that critique, saying nothing in his essay or subsequent remarks betrayed private observations or arguments about coverage.

Other newsrooms are also grappling with questions over news judgment and confidentiality. On Monday, New York Times Executive Editor Joseph Kahn announced to his staff that the newspaper's inquiry into who leaked internal dissent over a planned episode of its podcast The Daily to another news outlet proved inconclusive. The episode was to focus on a December report on the use of sexual assault as part of the Hamas attack on Israel in October. Audio staffers aired doubts over how well the reporting stood up to scrutiny.

"We work together with trust and collegiality everyday on everything we produce, and I have every expectation that this incident will prove to be a singular exception to an important rule," Kahn wrote to Times staffers.

At NPR, some of Berliner's colleagues have weighed in online against his claim that the network has focused on diversifying its workforce without a concomitant commitment to diversity of viewpoint. Recently retired Chief Executive John Lansing has referred to this pursuit of diversity within NPR's workforce as its " North Star ," a moral imperative and chief business strategy.

In his essay, Berliner tagged the strategy as a failure, citing the drop in NPR's broadcast audiences and its struggle to attract more Black and Latino listeners in particular.

"During most of my tenure here, an open-minded, curious culture prevailed. We were nerdy, but not knee-jerk, activist, or scolding," Berliner writes. "In recent years, however, that has changed."

Berliner writes, "For NPR, which purports to consider all things, it's devastating both for its journalism and its business model."

NPR investigative reporter Chiara Eisner wrote in a comment for this story: "Minorities do not all think the same and do not report the same. Good reporters and editors should know that by now. It's embarrassing to me as a reporter at NPR that a senior editor here missed that point in 2024."

Some colleagues drafted a letter to Maher and NPR's chief news executive, Edith Chapin, seeking greater clarity on NPR's standards for its coverage and the behavior of its journalists — clearly pointed at Berliner.

A plan for "healthy discussion"

On Friday, CEO Maher stood up for the network's mission and the journalism, taking issue with Berliner's critique, though never mentioning him by name. Among her chief issues, she said Berliner's essay offered "a criticism of our people on the basis of who we are."

Berliner took great exception to that, saying she had denigrated him. He said that he supported diversifying NPR's workforce to look more like the U.S. population at large. She did not address that in a subsequent private exchange he shared with me for this story. (An NPR spokesperson declined further comment.)

Late Monday afternoon, Chapin announced to the newsroom that Executive Editor Eva Rodriguez would lead monthly meetings to review coverage.

"Among the questions we'll ask of ourselves each month: Did we capture the diversity of this country — racial, ethnic, religious, economic, political geographic, etc — in all of its complexity and in a way that helped listeners and readers recognize themselves and their communities?" Chapin wrote in the memo. "Did we offer coverage that helped them understand — even if just a bit better — those neighbors with whom they share little in common?"

Berliner said he welcomed the announcement but would withhold judgment until those meetings played out.

In a text for this story, Chapin said such sessions had been discussed since Lansing unified the news and programming divisions under her acting leadership last year.

"Now seemed [the] time to deliver if we were going to do it," Chapin said. "Healthy discussion is something we need more of."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

• Katherine Maher
• uri berliner

Speed trumps scale as giant conglomerates GE and Siemens slim down

Good morning. In global business competition, the tables can always turn, and when they do, it’s often because the balance of power between speed and scale has shifted. Just ask GE and Siemens .

During most of the Jack Welch era at GE, Siemens, the German conglomerate, looked up to and even mimicked GE in much of what it did. The two companies often competed with one other, whether in energy, health care or engineering. GE, with its manager of the century , usually won out. GE was the biggest, and the biggest was often the best.

But as GE finalized the spinoff of its energy business GE Vernova earlier this month (after it had already spun out GE Healthcare), it’s the American company that seems to be following the Siemens playbook. Siemens too had broken itself into three pieces a few years ago, with energy, health care, and industrial solutions as its separate parts.

Why are the two companies from either side of the Atlantic following the demerger approach? I asked Jim Snabe, the chairman of Siemens this week in a Fortune Connect session, and his answer was simple: in an era marked by digitization and green transition, speed once again trumps scale.

“We believe speed matters, and speed for me means innovation,” he said. “When Jack Welch was a leader size mattered more than anything, and therefore you lead a conglomerate with a result-oriented, tough business model, where you are either No. 1 or No. 2 in each business, or you get out.” 

“Now it’s about the speed in which you can reinvent yourself, and certainly the leadership model where you’re tough on results fails flat on its stomach because it’s not about making a budget and achieving your budget. It’s about exponentially innovating the future and overachieving even the wildest dreams that you have. It’s about leading with purpose. It’s completely different.” 

Snabe’s perspective on conglomerate competitiveness seems to work for Siemens as well as for GE. Since announcing its demerger, GE reversed years of declining stock market performance. Siemens, meanwhile, has reported three years of double-digit business growth.

On a related note, here’s what Sanofi CEO Paul Hudson told Alan about the role Fortune plays in making sense of the digital transformation. 

“In an increasingly complex world, Fortune ’s role in driving important dialogue around global issues remains invaluable. As major political, economic, and social challenges continue to divide us, and amidst a digital and AI revolution, Fortune and the CEOI community help connect the dots across sectors in what unites us in business and as a society.”

More news below. 

Peter Vanham [email protected] @petervanham

Mercedes’s self-driving milestone

Mercedes Benz is the first company to sell vehicles with “level 3” autonomous driving in the U.S. “Level 3” autonomous driving means a car can drive itself in certain conditions without driver supervision. “Level 2” cars, like those offered by Tesla, still require constant supervision. Mercedes has sold Level-3 capable cars in Germany since May 2022. Fortune

A new Meta model

Meta released the latest version of its AI model Llama on Thursday. Unlike rivals at OpenAI and Google, Meta is keeping its model open-source, betting that other AI developers will use Llama to launch their own AI projects. Yet the social media company now faces a more competitive AI landscape, with new offerings from companies like French-based startup Mistral, launched by former Meta engineers. Fortune

ByteDance’s origins

A trove of mistakenly-unsealed court documents is revealing new details about the origins of TikTok-owner ByteDance. The Chinese company, according to the documents, has its roots in 99Fang, a real estate startup backed by Susquehanna International Group. SIG installed Zhang Yiming as 99Fang’s CEO in 2009. But Zhang soon got bored with real estate, and lobbied SIG to apply the tech somewhere else: social media. The New York Times

AROUND THE WATERCOOLER

‘Cesspool of AI crap’ or smash hit? LinkedIn’s AI-powered collaborative articles offer a sobering peek at the future of content by Sharon Goldman

The latest Supreme Court decision means HR departments must play by a whole new set of rules. Here’s what every CHRO needs to know by Paige McGlauflin

Jamie Dimon confronted Bill Gates after the Microsoft founder said banks were dinosaurs: ‘Obviously he was dead wrong. He’d probably agree with that’ by Eleanor Pringle

Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says by Prarthana Prakash

Commentary: DEI critics were hoping that the Supreme Court’s Muldrow decision would undermine corporate diversity programs. It does no such thing by Ming-Qi Chu

ChatGPT-style AI bots have ‘lit a fire in boardrooms’ and it’s all thanks to slick design, says AI unicorn ‘chief wizard’ by Orianna Rosa Royle

T his edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

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