cover letters key phrases

10 Proven Cover Letter Phrases FREE to use in your cover letter

The cover letter is the most important part of applying for a job. It’s the first contact that a potential employer has with you. It’s where the employer forms their first opinions. The cover letter decides who gets a job interview and who doesn’t. That’s why it’s crucial to include these 10 key cover letter phrases to ensure a callback!

“Dear Mrs. Jane Doe or Mr. John Doe”

This may seem like such a small phrase. It’s one that you need to use, otherwise, you run the risk of having your cover letter tossed out before a potential employer even reads it. Why’s that? It’s because you have to be very careful with pronoun choice. Many will start their cover letter by saying “Dear Sir” because its a habit. If the hiring manager is a women it is possible that you may offend her and she might toss your resume out. It’s ideal that you get the hiring managers name. This shows that you took a little time to do a little research.

“Your company ranks number one in companies I prefer to join. I admire your mission statement”

In the cover letter it’s alright to go ahead and tell them what you admire about them. This shows them that you’re not just looking for any job, rather you’re passionate about their company and what they have to offer. Also, take the time to read the company’s mission statement and mention a little bit about what strikes you about the company.

“The position strongly appeals to me because”

Follow up with why you want to work for the company. If you go into great detail about why you want a certain position, it shows that you have a passion for the career path you are on. Potential bosses admire someone who knows what job they want to hold. That’s because this shows that an employee will potentially stick with the job for years to come.

“My friend John Doe has worked for your company for the past 5 years and has made me interested because… He has told me all about…”

It’s common knowledge that internal referrals count for a huge number of hires. Therefore, you’ll want to highlight your connections fairly early on. Employers generally trust their employees, especially the good ones, and they take into account their opinions. Often times, employers will ask their employees if they know anyone who is looking for a job.

“I feel that I could help your company grow by”

This is a tricky area when it comes to cover letter writing. It’s one that many shy away from. If you thoroughly do your research on the company, this is one of the key cover letter phrases that will help you land a job. All companies want to be the best. Potential employers will admire someone who isn’t afraid to point out what they’ve been known to do wrong and give examples of how they will help. All you have to do is search for a few challenges that the company is having. Perhaps they’re a restaurant that’s not getting positive reviews on social media? Take a sentence or two to explain specific examples of how you’ll be able to help this. It shows that you’re just what they’re looking for.

“Last year I was tasked with a few challenges. First I was responsible for…”

Show your potential boss that you know how to work well under pressure. Explain to them a few times where you were really in boiling water and how you got out of it. Bosses want tough employees who have proven their worth. This is how you show them that nothing gets you down and that you persevere under pressure.

“I’ve been awarded, recognized, selected for, etc.”

Now is your time to shine! Make sure to talk yourself up in just a few sentences. Mention a few key awards you’ve won or that you were recognized for. This shouldn’t turn into a long paragraph because some of this will be touched upon in your resume. Instead, mention a few proud moments so that you can peek their curiosity and get them interested in meeting you!

“I am the candidate for the job”

This is a short phrase that you can add almost anywhere in your resume. It shows that you’re confident in your abilities. This phrase will please a potential employer because it shows that you’re not afraid to make bold statements about your abilities. It sounds much better than using if and maybe statements.

“I am very excited to learn more about this opportunity and share why I’ll be a great fit”

As you near the end of your cover letter, you’ll want to include a call to action. State to your potential employer that you will be following up with them. A statement like this is great. It’s concrete without being too pushy. Avoid giving an exact date of when you’ll be following up because that may turn a potential employee off from wanting to hire you.

“If I am offered this position, I will be ready to hit the ground running”

Finally, conclude your cover letter by further reiterating that you are serious about landing the job. It’s also okay to include an example here of one thing you’d like to try and contribute to the company.

Conclusion: Key Phrases are Importance

Cover letter writing can be hard but if you include these key phrases, you have a better chance of landing an interview and the job! Cover letters are your chance to get a little bit personal so don’t be afraid to reveal a few details about yourself and your job passions.

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Keywords and phrases for your cover letter

If you want to score an interview and land your dream job, you need a great cover letter and resume. Crafting an engaging cover letter involves much more than highlighting what you do well and why you want to work there. You’ve also got to use the right cover letter keywords. Here’s what you need to know.

If you want to score an interview and land your dream job, you need a great cover letter and resume. Crafting an engaging cover letter involves much more than highlighting what you do well and why you want to work there. You’ve also got to use the right cover letter keywords. Here’s what you need to know. 

What are cover letter keywords?

Cover letter keywords are phrases or terms that will stand out to hiring teams when they review your application. For continuity’s sake, you should also include cover letter phrases in your resume . After all, these documents are meant to be complementary tools that give hiring teams a glimpse into who you are, your skill set, and your aptitude. 

You are probably wondering, “Do human resources professionals really look for cover letter keywords?” Absolutely! Many actively look for terms that illustrate you understand the position and have read the job description. They may also be subconsciously looking for certain phrases.

Additionally, 60% of HR professionals are using artificial intelligence for hiring and recruiting purposes. (1) AI-powered CV and resume review tools may scan your documents for select phrases and terms. If you don’t include them, your application may get filtered out of the selection process. 

Phrases and keywords can add spice to your cover letter

The top cover letters are well-organized, concise, impactful, and engaging. By adhering to cover letter best practices, you can stand out and increase your odds of landing an interview. Cover letter keywords play a key role in spicing up your application and differentiating you from the average candidate. 

When working key terms into your resume and cover letter, focus on industry- and role-specific terms. For example, if you are applying to an IT position, mention certifications or specific skills that match the role you want. 

Not sure which phrases to incorporate into your application? Review the job description and build your list around the employer’s list of qualifications, preferred abilities, and summary of the role. If you use similar language to that found in the job description, the employer will notice.

However, be careful not to use too many cliche keywords. For the most part, you should avoid things like “punctual,” “great communication,” or “organized.” While these are valuable traits, they are typically prerequisites for any job. If you are hired, it’s presumed that you are going to show up on time and stay organized. 

Employers want to know what makes you different from everyone else. That’s where industry-specific cover letter keywords really shine. 

Check out several cover letter examples for a better understanding of what to do (and what not to do) when writing up your job application. You can also get helpful suggestions from resume examples , CV examples , and CV templates .

Impactful keywords and phrases to include in your cover letter

Regardless of what role you are applying for, it’s important to use terminology that showcases your value to the organization. Again, avoid cliches but instead focus on action language. Some great action verbs you can use include:

• Transformed
• Spearheaded

Use these words with more common descriptors to make a connection between your involvement and what the project or task required. For instance, you could say that you “improved client satisfaction” and then explain what you did to achieve these results. This approach is much more impactful than saying generic things like “I offer great customer service.” 

This cliche phrase leaves hiring teams with more questions than answers. They want to know what you did that made your customer service “great.” Conversely, using action words and describing what you achieved showcases how you might bring value to their business. 

For technical roles, mention specific technologies, methodologies, or frameworks. For example, you can mention things like “Agile project management” or “Python programming.” Be careful not to mention any skills unless you are very proficient in them. If you make it to the interview stage, most employers are going to ask you to provide examples of your work or elaborate on your skills. 

Remember, you can’t just stuff a bunch of terms in your cover letter and hope for the best. The document needs a natural and engaging flow. If you are overhauling your professional documents, use cover letter templates to help you maximize engagement and readability. You can also use resume templates to ensure continuity across all of your documents.

Expert tip:

Tailoring your cover letter with job-specific keywords is crucial, but it’s equally important to narrate how you embody these terms through your experiences. This approach transforms your application from a list of skills to a compelling story of your professional journey.

Cliches and basic keywords and phrases to avoid

When crafting a cover letter, it’s easy to fall into the trap of using cliches and generic terms that recruiters have encountered hundreds of times. Though these terms are popular, they can cause your application to blend in, not stand out. Here are some examples of cliches and basic cover letter keywords to avoid:

• Hard Worker: This is overly vague and expected of any candidate 
• Team Player: While important, it’s better to demonstrate this through specific examples
• Self-Motivated: Instead of stating it, show how your motivation has produced results
• Problem Solver: This is too generic without context. Highlight a specific issue you resolved 
• Dynamic: This adjective gets used so much that it has lost its impact 
• People Person: Talk about how you’ve successfully worked with teams or led projects
• Detail-Oriented: Share an instance where you noticed the little things and it mattered 
• Proactive: Provide examples where you took initiative beyond your usual responsibilities 
• Results-Driven: Quantify your achievements to prove your focus on results 
• Passionate: Overused and subjective 
• Strategic Thinker: Detail a situation where you saw the big picture and made a difference 
• Go-Getter: As with “proactive,” it’s better to illustrate this through examples 
• Innovative: Share something you contributed to rather than using this generic term
• Creative Thinker: Mention a hurdle you overcame by flexing your creativity 
• Excellent Communicator: Provide examples of how you used this skill in a professional setting 
• Track Record of Success: Quantify what you’ve achieved to make your words more meaningful
• Responsible: This is expected; instead, share how you’ve managed your responsibilities effectively 
• Extensive Experience: Specify what this is and how it’s relevant 
• Skilled in [Generic Skill]: Don’t just say you have an ability — showcase it 
• Highly Qualified: Share how your qualifications match the job’s requirements

By avoiding these cliches and focusing on specific, quantifiable achievements and experience, you can create a cover letter that stands out. Remember, the goal is to show what makes you valuable and how it aligns with the needs of the employer. 

Looking for more helpful tips on how to stand out in the hiring process? Read some cover letter articles and resume articles that detail best practices and things to avoid. It’s also important to find out how to end a cover letter so you’ll make the best impression possible.

“ Employers want to know what makes you different from everyone else. That’s where industry-specific cover letter keywords really shine.”

Integrating cover letter keywords into your application can be a true game-changer. Here are some simple tips to help you make the most of eye-catching buzzwords and phrases:

• Don’t oversaturate your cover letter with phrases; use them strategically
• Avoid too much technical jargon
• Use similar keywords in both your resume and cover letter
• Treat these documents as complementary and minimize redundancy 
• Whenever possible, back up your keywords with hard data

That last tip is probably one of the most impactful. Making a statement is not nearly as powerful as supporting your claims with specific numbers. For instance, if you led a successful project, share what you achieved, such as beating the deadline by one week or reducing costs by 10%. 

Stand out with powerful cover letter keywords and phrases 

Cover letter keywords are an important way to differentiate yourself from other job seekers. As you write your next resume, CV, or cover letter, make sure to incorporate target phrases that align with what hiring teams are looking for in a candidate. Before you know it, you’ll be scheduling interviews and making progress in your search for your dream job. 

Source:  

(1) Jobsolv (via Medium.com) : How Jobseekers Can Leverage AI in The Hiring Process

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How to Use Keywords in Your Cover Letters

Types of Cover Letter Keywords

Skill keywords, take the time to make a match, using keywords in your resume.

When you are writing a cover letter to accompany your resume as part of a job application, it's important to make sure that every word counts. Your cover letter should enhance the employer's view of your qualifications so you can move from being an applicant to an interviewee.

The words you include in your cover letter (and your resume) can show the hiring manager why you're a strong candidate for the job and help you get selected for an interview.

Here's an overview of the types of keywords that can be included in a cover letter, how to use them, and examples of the best keywords to use to show a prospective employer that you're a match for the job.

Keywords are a vital element of a persuasive cover letter because they're capable of portraying a candidate as a highly qualified applicant for a job. These words fall into three general categories: skill words, results-oriented words, and words that show recognition for achievements.

How Keywords Show That You're a Good Fit for the Job

Keywords work in a couple of different ways. First, the keywords you include in your resume and cover letter will be used to match your application with the skills required by the employer in the job advertisement.

This matching process is often performed by automated  applicant tracking systems  (ATSs), which are programmed to identify specific keywords and to rank all resumes accordingly before they even reach a hiring manager. If your cover letter and resume lack these keywords, they may be automatically cut from consideration at this stage of the evaluation.

Keywords should be words that, at a glance, will show the hiring manager that you are a good fit for the job.

How Keywords Show That You're Qualified

Once your cover letter reaches a hiring manager, the keywords that are incorporated into it will show them  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer you one of their interview slots.

Secondly, keywords that are incorporated into a cover letter will show the hiring manager how and  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer one of their interview slots to you.

Job seekers should carefully analyze the skills required to excel in their target job and incorporate them into their cover letter. Those keywords should also be included in your resume. It will be more genuine if you paraphrase the skills mentioned in job ads as opposed to listing them verbatim. Skill words are most effective when connected to a specific role or project in which the skills were crucial to success.

Examples of skill keywords include  wrote, analyzed, quantified, planned, programmed, designed, created, built, taught, and trained.

For example, instead of saying, "Quantitative stock analysis is an asset which I would bring to your firm," you could say the following:

I utilized quantitative stock valuation techniques to create a portfolio for high-net-worth clients that beat the market for three consecutive years.

The  skill keywords  included in your cover letter and resume will help your application get selected by the software employers use to select candidates for further consideration. They will also show the hiring manager, at a glance, what skills you have that are related to the job for which he or she is hiring.

Results-Oriented Keywords

All employers are looking for employees who will add value and generate positive results for their organizations. That's why it's critical to integrate results-oriented language into your cover letters. Think about the bottom line for each job on your resume and how you may have made things better in your role.

Your cover letter should showcase your accomplishments, not just your skills or personal qualities. Providing these details will help to set your letter apart from those of other candidates who don’t highlight their professional achievements.

Examples of results-oriented keywords include  increased, reduced, redesigned, upgraded, initiated, implemented, reformulated, generated, and produced.

Results-oriented words are most effective when  coupled with some numbers  that quantify your impact:

I reduced turnover among first-year hires by 20% by implementing a mentoring system.

By using these types of keywords, you are clearly showing what you accomplished in your previous roles.

Recognition Keywords

Hiring managers will be more likely to believe you will be an outstanding performer if it is clear that previous employers have viewed you in this way. One way to do this is to incorporate language which demonstrates that employers have recognized your contributions.

Examples of recognition-related keywords include  honored, awarded, promoted, selected, lauded for, received a bonus for, recognized, chosen, and credited.

Ideally, recognition phrases will include the type of individual who noted your achievement and the basis for your recognition. For example, you might say:

I was designated as the team leader for the budget reduction task force by my division vice president based on my previous record of accruing cost savings.

Recognition keywords attest to how you have excelled in your previous jobs and how you have accomplished more than was required.

When you're choosing keywords to include in your cover letter, an easy way to find the best words to use is to  match your qualifications  to those mentioned in the job listing.

Highlight your strongest assets so you can show the employer why you're well qualified for the job and deserving of an interview.

It's also important to use keywords in your resume that reflect the employer's job requirements and indicate how your credentials are a match for them. Your  resume keywords  should include your skills, competencies, relevant credentials, education, and previous positions and employers.

CareerOneStop. " Applicant Tracking Systems ." Accessed Nov. 8, 2021.

How to Use Keywords in a Cover Letter

Cover Letter Keywords | How-to, Template & Example | Resume.com

Using relevant keywords in your cover letter can show what you have accomplished rather than tells what you can accomplish. Writing an effective cover letter with specific keywords can sometimes make the difference between getting the interview and being passed over. This article explains how to use cover letter keywords that are specific and describe the achievements you have made, the contributions you have added and the value you can offer to your next employer.

What are cover letter keywords?

Cover letter keywords are the words that employers look for when screening the applicant pool for viable job candidates. Applicant tracking systems often screen cover letters and resumes by searching for specified words and phrases set by the employer. An applicant who does not use the appropriate keywords will be overlooked by the applicant tracking system and lose the opportunity to interview with the employer.

Employers grant a different level of importance to specific keywords depending on the industry, company and role, so it is highly suggested that you research all three when writing a cover letter for a particular job to ensure that you are targeting the appropriate words and phrases in your cover letter and resume.

Popular types of keywords

Here are the most common types of keywords:

Skill keywords

To decide on the correct skill keywords to include in your cover letter, pay attention to the job description and take note of the skills the employer is specifically seeking. These are skills that will help your cover letter stand out. Relate each skill word to a specific task or role in which you used the skill to achieve success.

Examples of skill keywords:

Examples of statements using skill keywords: 

• Created a calendaring system that streamlined the scheduling of conference room reservations, resulting in a one-hundred percent reduction in scheduling overlaps
• Generated an additional sixty thousand-plus impressions on the company’s online advertising by redesigning the digital campaign materials
• Launched a company-wide initiative to encourage more than one hundred employees to volunteer at least one day per month with Habitat for Humanity

Results-oriented keywords

Results-oriented keywords show employers how you will add value and generate positive results for their business. Your cover letter is where you can stand out by highlighting your accomplishments and accentuating them with your skills. Results-oriented keywords have the most impact when you include numbers to quantify your achievements.

Examples of results-oriented keywords: 

• Implemented
• Reformulated

Examples of quantified results statements:

• Generated national interest in the company’s newest software project, resulting in new contracts worth two million dollars in the next two years
• Implemented an employee retraining program that reduced time waste by thirty percent by increasing efficiency in assembly processes
• Increased product visibility by 70% by implementing six new planograms (sales floor layouts)

Recognition keywords

Recognition keywords help hiring managers to envision you in the role by painting the picture of how you performed in your last role. Using these words solidify the idea that your previous employers have recognized and appreciated your valuable contributions, especially when you pair them with the title of the person or people who granted the occurrences of recognition.

Examples of recognition related keywords: 

Examples of effective recognition statements: 

• Received a $50,000 research grant in recognition of my innovative theories and advancement ideas
• Promoted to general manager due to the increase in revenue I generated with my staff retraining initiative
• Chosen to represent the company at an international conference in Tokyo three years in a row

How to use keywords in a cover letter

Follow these steps to use keywords in a cover letter:

1. First, use the right keywords in your cover letter

Use the keywords that reflect the skills required for the role you are pursuing. Since many employers use automated applicant tracking systems to rank candidates, using the best keywords can help ensure that your application reaches the hiring manager. Once your cover letter is in front of the appropriate person, the keywords you chose can convince them to invite you—not your competition—for an interview.

2. Then, add in action words

When incorporating occupation-specific keywords in your cover letter, be sure to include action words that reinforce what you accomplished in your previous positions by having the skills or qualities you’re listing.

Examples of experience described using action words:

• Published an in-depth 500-word article about fishing conservation in Anna Maria Magazine
• Improved assembly process by streamlining the steps involved, saving approximately 30 seconds of assembly time per part
• Managed a team of 13 sales associates and four administrative employees

3. Lastly, keep your cover letter brief

When writing a cover letter, it’s important to get your message across by being concise. Since hiring managers are typically pressed for time and tasked with choosing a small number of many applicants to interview, they must take your cover letter at face value.

Cover letter template

Here is a cover letter template that you can use to craft your own:

[Phone number]

[Email address]

Dear [Dr./Mr./Ms last name],

I am writing to apply for the position of [open job] that I heard about from [contact associated with the company or found on job site]. I have [number] years of experience as a [job title] and I believe I would be ideally suited for the position.

I have extensive experience with [list qualifications that align with the open position]. As a [job title] with [company], I was responsible for [key responsibility]. During my time there, I [name specific accomplishments you achieved while in the role].

With my passion for [industry], I believe I could offer [company] a fresh perspective and innovative ideas. Please review my enclosed resume.

I would love the opportunity to discuss the value I can bring to your team. Thank you in advance for your consideration.

Cover letter example

The following cover letter example incorporates effective keywords related to skills, achievements and recognition and is likely to stand out to employers:

Dear Ms. Cecelia Dawson,

During the course of my eight-year career as a paralegal, I have built and sharpened my legal research and writing skills. The attorneys I have worked with, including firm partners, have commended me on my excellent grasp of case law and litigation support. Casey, Ingram and Woods, P.A.’s three-generation record of professionalism, dedication and courtroom wins demonstrates the firm’s strong values and exceptional skills, which is why I would like to join the Casey, Ingram and Woods, P.A. team.

I currently serve as a paralegal for Copeland, Copeland and Copeland, Attorneys at Law, where I work closely with the firm’s partners and associates on many high-profile and high-priority cases. During my time with the firm, I have created and implemented an improved calendaring system to ensure on-time filing of case documents with the courts. This system has prevented missed deadlines and improved the coordination of staff and client meetings.

My further qualifications include a bachelor’s degree from Stanford University, a post-baccalaureate paralegal certificate from Nova University and advanced training in LexisNexis and Westlaw.

I would love the opportunity to discuss the contributions I can offer to your legal team. Thank you in advance for your consideration.

Joanna Payge

[email protected]

(555) 555-5555

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10 Powerful Phrases to Include in a Cover Letter

• Anna Verasai
• August 26, 2019

The cover letter is the foundation of the job application. It’s the first contact between you and a potential employer. The cover letter decides who gets called in for an interview and who doesn’t. This is why it’s important to include powerful phrases that provide a glimpse of your job experience.

Here is a list of ten powerful phrases you must include in your cover letter

All of us deserve to get a career that we truly believe and are passionate about. So here’s the thing: You’re scanning through the job site and unexpectedly you come across your ultimate dream job . You want that job badly, but you don’t have the necessary qualification or skills to convince the hiring manager to give you an interview opportunity. What do you do? In such a scenario, most candidates wouldn’t even bother to apply. But you have nothing to lose, right? Why not get one step closer to landing your dream job by using a bunch of powerful phrases in the cover letter? Here, give it a go:

“This position strongly resonates with my interest and work experience.”

“I have immersed myself in your groundbreaking work in the pharmaceutical industry.”

“I hope to work for an agency like yours to grow my experience.”

“I am excited to learn more about this opportunity and share why I’ll be an ideal candidate.”

“My background in _____ (related skills, knowledge, or experience) has helped me prepare for the challenges of the position.

“I have continually strived to improve _____.”

“I believe that my combination of experience, skills, and a positive attitude makes me the ideal candidate to fill this position.”

“Because of my breadth of experience, I believe that I would make an excellent candidate for the position.”

“Based on what I know, ______ (name of company)’s customer service and company culture are a couple of things that interest me the most.”

“If you have time to talk or have a cup of coffee that would be great, otherwise I’d appreciate your feedback.”

With these powerful phrases in your cover letter, you’ll land a dream job that you aren’t even qualified for.

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Best Keywords To Use In Your Cover Letter [4 Full Examples]

Introduction.

In today's competitive job market, understanding and effectively utilizing keywords in your cover letter can significantly improve your chances of getting noticed by hiring managers and securing an interview. Many job seekers may be unaware that their cover letters are often searched for keywords, similar to how search engines scan websites for relevant terms. This process can greatly impact the likelihood of your application being reviewed and considered by potential employers. In this article, we will explore the importance of using keywords in cover letters, discuss the types of keywords that can be used, and provide guidance on how to conduct keyword research and optimize your cover letter to increase your chances of success in your job search.

Applicant Tracking Systems (ATS) and Keywords

Applicant tracking systems (ATS) are software programs used by many companies to manage their recruitment processes. These systems play a significant role in the hiring process, as they help employers filter through large volumes of applications and identify the most qualified candidates. One way they do this is by scanning cover letters and resumes for keywords that are relevant to the job posting. If your cover letter does not contain the right keywords, it may not even be seen by the hiring manager, regardless of your qualifications.

This underscores the importance of optimizing your cover letter for ATS. By incorporating relevant keywords, you increase your chances of getting past the initial screening process and having your application reviewed by a human recruiter. However, it's essential to strike a balance between using keywords effectively and maintaining a natural, professional tone in your cover letter.

Types of Keywords

There are several types of keywords that can be used in cover letters, including action verbs, recognition keywords, skills keywords, and results-oriented keywords. Understanding each type and how to use them effectively can greatly enhance your cover letter.

Action verbs are words that convey a sense of accomplishment or progress. Examples of action verbs include "managed," "achieved," "implemented," and "improved." These words can help demonstrate your ability to take initiative and make a tangible impact on your previous roles.

Recognition keywords are terms that highlight awards, accolades, or other forms of recognition you have received in your professional life. Examples include "Employee of the Month," "Top Salesperson," or "Certified Project Manager." These keywords can help showcase your achievements and set you apart from other candidates.

Skills keywords are words that describe specific abilities or expertise relevant to the job you're applying for. Examples include "data analysis," "web development," or "fluent in Spanish." These keywords can help demonstrate your qualifications and suitability for the role.

Results-oriented keywords are phrases that emphasize the outcomes or results you have achieved in your career. Examples include "increased revenue by 20%," "reduced production costs by 15%," or "improved customer satisfaction ratings." These keywords can help illustrate the tangible impact you have made in your previous roles.

Keyword Research

Conducting keyword research is a critical step in identifying the most relevant keywords for the position you're applying for. This research can help you tailor your cover letter to the specific job posting and demonstrate to the hiring manager that you have a clear understanding of what the role requires. Some methods for conducting keyword research include:

Analyzing job postings: Carefully review the job posting and take note of any words or phrases that are mentioned multiple times, as these are likely to be high-value keywords. For instance, if the job posting frequently mentions "project management" or "leadership skills," be sure to include these terms in your cover letter.

Reviewing company websites: Familiarize yourself with the company's website, mission statement, and core values. Look for keywords that align with the company's culture and goals, and incorporate them into your cover letter.

Identifying industry-specific jargon and acronyms: Be aware of any industry-specific terms or acronyms that may be relevant to the position, such as "SEO" for a digital marketing role or "CPR certification" for a healthcare position. Including these terms can demonstrate your familiarity with the industry and your ability to communicate effectively within the field.

When incorporating keywords into your cover letter, it's essential to do so naturally and avoid "keyword stuffing," which can make your cover letter sound forced and unprofessional. To maintain a balance between keyword usage and engaging content, consider using synonyms or rephrasing sentences to incorporate keywords in a way that flows well and reads smoothly.

In the next sections, we'll cover tips for using keywords effectively, provide real-life examples of successful keyword usage, and discuss common pitfalls to avoid. Stay tuned to learn how to optimize your cover letter and increase your chances of landing that coveted interview.

Tips for Using Keywords Effectively

Using keywords effectively in a cover letter requires a balance between showcasing relevant skills and experiences, while maintaining a natural and professional tone. Here are some tips to help you strike that perfect balance:

Tailor your cover letter to the specific job posting : Don't use a generic cover letter for every job application. Instead, customize your cover letter to address the specific requirements and preferences mentioned in the job posting. This will demonstrate your genuine interest in the position and your ability to adapt to different roles.

Use active voice instead of passive voice : Active voice occurs when the subject of a sentence performs the action of the verb, whereas passive voice occurs when the subject is the recipient of the action. For example, "I managed a team of five" (active voice) is more engaging and concise than "A team of five was managed by me" (passive voice). Using active voice can help you showcase your accomplishments more effectively and create a more dynamic cover letter.

Avoid keyword stuffing : While it's important to include relevant keywords in your cover letter, overusing them can make your writing sound unnatural and robotic. To prevent keyword stuffing, limit your usage of each keyword to a reasonable frequency, and focus on weaving them seamlessly into your sentences.

Format your cover letter for keyword optimization : Ensure that your cover letter is easy to read and scannable by using clear headings, bullet points, and short paragraphs. This will make it easier for ATS to identify and parse the keywords in your cover letter.

Proofread your cover letter : Always proofread your cover letter to check for errors, inconsistencies, or awkward phrasing. This will help you maintain a professional tone and ensure that your keywords are used effectively.

Real-Life Examples of Successful Keyword Usage

To illustrate the power of effective keyword usage, let's examine some real-life examples of successful cover letters. Each example demonstrates how incorporating different types of keywords can lead to positive results in the job search process.

Example 1: Sales Manager

"In my previous role as a Sales Manager , I consistently exceeded quarterly sales targets and increased revenue by 25% over two years. I also implemented a new training program that improved our team's product knowledge and boosted customer satisfaction ratings by 10%. As a Certified Sales Professional with a strong track record in business development and team leadership , I am confident that my skills and experience make me an ideal candidate for the Senior Sales Executive role at your company."

In this example, the candidate effectively uses action verbs (e.g., "implemented" and "improved"), recognition keywords ("Certified Sales Professional"), skills keywords (e.g., "business development" and "team leadership"), and results-oriented keywords (e.g., "increased revenue by 25%" and "boosted customer satisfaction ratings by 10%"). By incorporating these keywords, the candidate showcases their relevant skills and experiences, while maintaining a natural and engaging tone.

Example 2: Digital Marketing Specialist

"As a Digital Marketing Specialist with over five years of experience, I have developed a strong expertise in SEO , content creation , and social media management . I have successfully managed multiple marketing campaigns, increasing website traffic by 35% and boosting conversion rates by 20%. In my previous role, I was awarded the "Marketing Innovator of the Year" title for my creative approach to problem-solving and ability to drive results. I am excited about the opportunity to bring my data-driven strategies and analytical skills to the Marketing Manager position at your company."

In this example, the candidate uses a mix of skills keywords (e.g., "SEO," "content creation," and "social media management"), action verbs ("managed"), recognition keywords ("Marketing Innovator of the Year"), and results-oriented keywords (e.g., "increasing website traffic by 35%" and "boosting conversion rates by 20%"). This combination effectively highlights their expertise and accomplishments in digital marketing, making them a strong candidate for the role.

Example 3: Computer Science Graduate

"As a recent graduate with a degree in Computer Science , I have developed a strong foundation in software development and programming languages such as Java, Python, and C++. My coursework and internship experience have given me exposure to agile methodologies and web development using HTML, CSS, and JavaScript. For my capstone project, I designed and implemented a user-friendly mobile app that improved the efficiency of a local non-profit organization's volunteer management system. I am eager to apply my technical skills and problem-solving abilities as a Junior Software Developer at your organization."

This example highlights the candidate's skills keywords (e.g., "software development," "programming languages," "agile methodologies," and "web development"), action verbs (e.g., "designed" and "implemented"), and results-oriented keywords (e.g., "improved the efficiency"). These elements work together to demonstrate the candidate's strong technical background and readiness for a software development role.

Example 4: Human Resources Professional

"With a background in Human Resources and talent management , I have spearheaded various initiatives to optimize employee engagement, streamline recruitment processes, and enhance employee training programs. In my previous role as an HR Generalist , I reduced time-to-hire by 30% and increased employee retention by 15% through the implementation of targeted talent acquisition strategies and effective onboarding programs. My SHRM-CP certification and experience in conflict resolution and organizational development make me a strong candidate for the HR Manager position at your company."

In this example, the candidate incorporates skills keywords (e.g., "talent management," "conflict resolution," and "organizational development"), action verbs (e.g., "spearheaded," "optimized," and "enhanced"), recognition keywords ("SHRM-CP certification"), and results-oriented keywords (e.g., "reduced time-to-hire by 30%" and "increased employee retention by 15%"). This combination showcases their comprehensive experience and expertise in human resources, making them a compelling candidate for the role.

Effectively utilizing keywords in your cover letter can vastly improve your chances of standing out to hiring managers and securing an interview. By understanding the role of ATS in the hiring process, conducting thorough keyword research, and following the tips and best practices for using keywords effectively, you can optimize your cover letter and increase your chances of success in your job search. So, invest the time and effort to refine your cover letter, and watch as the interview invitations start rolling in.

14 common cover letter phrases and what you can use instead

When you’re working on a cover letter, it’s very difficult to keep your writing fresh throughout the whole document.

It’s all too easy to repeat the same word twice across multiple paragraphs without even realizing you’ve done so. And unfortunately, this can be the sort of thing that hiring managers will mark against you — especially in positions that require a strong written ability.

So, we’ve put together this helpful list of words that might appear in your cover letter along with some synonyms to use instead. Let’s transform you from a strong people manager with a strong background in building strong teams into a more well-rounded candidate, eh?

In most situations, there’s likely to be a more suitable way to say ‘eager’. Here are some options for you:

• “I’m eager to hear from you” —> “I look forward to exploring my fit for this role with you”
• “I’m eager to join a company like yours” —> “Joining a company I respect is important to me”
• “I’m a marketing graduate eager to find my first role” —> “I’m a marketing graduate looking to grow as a professional”

On its own there’s nothing wrong with the word ‘excited’, but you shouldn’t be saying it 17 times throughout your document. If that happens, here are some synonyms you can use instead:

• “I’m excited to apply to you” —> “I had to apply as soon as I could”
• “I’m excited to progress my career with you” —> “This would be the next natural step in my career”
• “I’m excited about expanding my skills in the role” —> “This role is an ideal place for me to expand my skills”

3. Experience

It’s very easy to say ‘experience’ too frequently in your cover letter, so try these alternatives to keep things varied:

• “My experience with cloud systems makes me” —> “My expertise in cloud systems makes me”
• “I’m looking to build more experience in marketing” —> “This position would help me become a more complete marketer”
• “I’m experienced with leading teams and setting goals” —> “Working as a team leader at [company name] has made me comfortable managing direct reports and setting goals”
• “I’m a great fit for this role because of my experience in sales” —> “My background as a senior salesperson makes me a natural fit for this role”

4. I am confident

The issue with “I am confident” isn’t that it’s likely to get overused — it’s just not necessary in most cases. Here, we’ll show you:

• “I am confident I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
• “I am confident that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

5. I believe

‘I believe’ is the same as ‘I am confident’; you don’t usually need it:

• “I believe I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
• “I believe that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

6. I have experience

It’s perfectly fine to start a sentence with ‘I have experience’, just don’t use it in every single one. Use these alternatives instead to avoid sounding like a broken record:

• “I have experience in social media and paid ads” —> “I’m well-versed in social media and paid ads”
• “I have experience in startup companies” —> “I’ve come to thrive in a startup environment”
• “As requested in the job description, I have 2 years of experience in hospitality” —> “I’m a qualified hospitality professional with 2 years of relevant experience”
• “I have experience in similar positions to what you’re hiring for” —> “I’ve previously worked as a [job title] so would pick up the responsibilities quickly”

7. Interest

You might be looking for synonyms of ‘interest’ for a couple of reasons. Either you’re using it too often, or it’s sounding overly formal. We can help with both:

• “I’m writing to express my interest in this position” —> “I’d like to apply to your [job title] position”
• “I’m interested in reading and spending time in nature” —> “I enjoy reading and spending time in nature”
• “My interests include reading and spending time in nature” —> “Outside of work you’ll find me reading or spending time in nature”

According to your cover letter, you love the company you’re applying to, the job itself, and the opportunity to learn. But just how many **things can you love in a job application? Keep your writing fresh with these substitutes:

• “I love what your company does to support its employees” —> “I respect how your company supports its employees”
• “I love to work in a team” —> “I work best when collaborating with others”
• “I love working in a small company because I can see the results of my work” —> “Seeing the results of my work inspires me to keep improving”

9. Opportunity

How can you apply to a job opportunity without constantly saying ‘opportunity’? With these synonyms, of course:

• “I would excel in this opportunity” —> “I would excel in this position”
• “I had to apply to this opportunity” —> “I had to apply to this vacancy”
• “Thank you for the opportunity to join you” —> “Thank you for your consideration”

10. Passion

People can get a bit too passionate with their use of this word — not to mention it’s a weaker choice than some of the alternatives. Shake it up with these contenders:

• “I’m a passionate marketer who’s ready for a new challenge” —> “I’m a dedicated marketer who’s ready for a new challenge”
• “I have a passion for helping others through my work” —> “Helping others through my work energizes me”
• “I have a passion for deploying quality-of-life improvements” —> “I find deploying quality-of-life improvements to be immensely satisfying”

If you’re skilled in everything, doesn’t that dilute the word’s meaning? Here are some other ways to talk about your skills:

• “I have skills in paid marketing and social media” —> “Paid marketing and social media are my top strengths”
• “I’m skilled in Photoshop” —> “I’m an expert in Photoshop”
• “I’m a skilled people manager” —> “I’m a capable people manager”

The same goes for ‘strong’. If everything is a strength of yours, then the hiring manager is going to question how much weight that word holds with you:

• “I’m a strong marketer” —> “I’m an exceptional marketer”
• “I have strong knowledge of Premiere and other video editing software” —> “I have in-depth knowledge of Premiere and other video editing software”
• “I would be a strong addition to your team” —> “I would be an immediately-contributing member of your team”

13. To whom it may concern

Unless you’re applying in an exceptionally formal industry, then it’s time to ditch ‘To whom it may concern’. If you know the name of the hiring manager, then address your cover letter to them directly. If you don’t know their name, there are still plenty of alternatives:

• Dear hiring manager

14. Yours sincerely

Here’s another cover letter phrase that’s outdated. Unless you’re applying in a formal industry, then end your cover letter with a more modern sign off, like:

• All the best
• Best wishes
• Kind regards

If you’ve found the synonym you were looking for but still need help with your cover letter, we have some other resources to guide you:

💡 Full cover letter guide

🎓 Writing a cover letter for an internship

All that’s left to say is the very best of luck with your application! We’re all rooting for you here.

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Cover Letter Keywords That Can Make Your Document a Success

The difference between  a good cover letter and a great cover letter  can often depend on the words you use. Cover letter keywords can make a drastic difference in the success or failure of your document.

Keywords in your cover letter have never been more important. Employers today almost universally using  applicant tracking systems  (ATS) and not using a high enough volume of key terms and phrases could  scupper your chances  well before a human recruiter has read a single word of your application.

To help you avoid this fate, the following guide explains  how to use keywords for your cover letter effectively . It looks into the best words you can use for each section of the document that can be interwoven into the main text.

Important Keywords for a Cover Letter

Normally, the keywords you use will very much depend on  the type of job you are chasing . Nevertheless, there are many generic terms that can be used to add some extra power to your document no matter the position you’re looking to poach. These, however, will also differ depending on the part of the letter you’re approaching.

What Keywords Should Appear in the Introduction?

When starting off your letter, the key theme to have in mind is positivity. You need to communicate that you are excited about the opportunity that’s become available and show the employer why you’d be a good pick. To do this you need to use expressions and words that can quickly show that you’re keen and qualified.

• Strong impression
• Hit the ground running

What Keywords to Use in the Main Body

During this part of the document, you must try to create a case for why you would be a good fit in the position. To do this, it’s going to be highly important that you  use industry-specific terms  that apply to your profession. Recruiters will want to see practical examples of what you can do and also what sort of results you pulled in.

The most important generic keywords in this case, are going to be based on  Key Performance Indicators (KPIs) . These are going to be mostly numerical in nature but the statistics you use are going to need to be paired with effective verbs and measuring criteria. These are going to be highly important for catching the eye of the recruiter and include the following:

Also, don’t be afraid to squeeze in a few terms that can give  a good indication of your soft skills  and ways of working. The following words will normally do the trick for this:

• Communicate

Keywords to Use in the Closing Paragraph

At this point in the letter, it’s important to remind the reader of your enthusiasm for the role being offered. You always want to end on the  most positive note possible  whilst subtly moving the conversation forward to the next stages of the hiring process. You can do just that with examples of the following phrases that restate your interest and indicate your availability:

• Looking forward to speaking
• Keen to talk more about the position
• Delighted to provide more information
• Eager to talk in person
• a privilege to discuss the position at length

A Few Final Thoughts on Writing With Cover Letter Keywords

Like any effective application document, a cover letter should always be focused and dynamic. A good way to communicate some of this energy on paper this is with  action verbs and short focused sentences .

Remember that  consistency is important , especially when matching up the cover letter with  the resume . The way that you describe a task you’ve completed a skill you possess should broadly line up between the two documents.

Also, don’t forget about not falling into  the old trap of cliché . These days it’s almost expected that you might refer to yourself as a “good team player” or “results-oriented”, so these are better avoided. You can still touch on these abilities but it’s better to rephrase them.

Try to also  look out for over-repetition . If you’re finding occurrences of the same words popping up more than once per paragraph or sentence, consider swapping an example out for a synonym.

A good cover letter doesn’t need to be a work of literature. If anything the more focused you can make it the better and the use of keywords helps to bring this all together with much more ease than you might imagine.

ResumeCoach has everything you need to  optimize your cover letter and resume design . With easy-to-use  document builders  and professional templates, it’s simple to create the perfect application assets in just a few manageable steps.

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Unlock the Power of Cover Letter Keywords for Job Application Success

3 key takeaways

• How to use cover letter keywords strategically to stand out
• Incorporating relevant keywords into your job application materials
• How to use the Teal AI Resume Builder to build and tailor your cover letter—incorporating the right keywords

If you've been applying for jobs for any length of time, you've probably wondered why some candidates seem to land interviews while others struggle to get noticed.

The answer may lie in the power of keywords—including cover letter keywords.

By strategically incorporating keywords in your cover letter, you can significantly increase your chances of grabbing the attention of hiring professionals.

Because keywords describe the exact skills, qualifications, and experience required to excel in a particular job. And incorporating them correctly into your application materials aligns your skills with the specific needs and expectations of the company.

Understanding cover letter keywords

Before you learn how to incorporate cover letter keywords, it's important to understand what they are in the first place.

Keywords are specific words or phrases a hiring manager, recruiter, or prospective employer uses in a job listing and (in their internal systems) to identify qualified applicants.

Typically, they're incorporated as hard skills (like technology or tools), soft skills (more personal attributes), emphasis words (like action words), and other important language (like industry jargon) in job descriptions.

How keywords make a difference in job applications

The role of your resume is to showcase the top 10% of your experience that's 100% relevant to the role you're applying to. And while cover letters offer a bit more space and opportunity for personalization and explanation, the final objective remains: for your qualifications and skills to align with the needs of the position.

Leveraging cover letter keywords emphasizes this alignment.

From a more granular point of view, keywords, as cover letter action verbs, can make your application more dynamic and engaging. Skill words highlight specific tools. Results-oriented words focus on impact. And recognition-related keywords showcase your attention to detail—all working together to help you create a good cover letter. Teal's Job Description Keyword Finder quickly scans job descriptions for keywords and uncovers the language that matters most, helping you stand out to potential employers.

Targeting the Applicant Tracking Systems (ATS)

You've likely also heard you need keywords to "beat" Applicant Tracking Systems (ATS). But the ATS are just digital filing systems companies use to organize job applications. You can't beat them. But you can work with them. And that's where keywords come in.

Hiring professionals search the ATS for specific keywords that align with what they're looking for. If your application materials don't have these words or phrases, you won't be found within the digital filing system.

Essentially, including relevant keywords in your cover letter, such as technical skills like Python, software development, or SEO copywriting, or action verbs like "generated" or "converted" can help you be found quickly.

Identifying the right keywords for your cover letter

To identify the right keywords for your cover letter:

1. Look at relevant job descriptions:  Job descriptions offer an in-depth look at the responsibilities and requirements of a role.

2. Company research:  By understanding culture, goals, and values, you can pick up on the language and terminology a company uses. 

3. Research industry-specific content:  Industry-specific websites, forums, LinkedIn pages, and blogs can provide a wealth of information about terms and jargon that are relevant to your field. 

How to analyze job descriptions

Job descriptions typically include details such as:

• Job purpose
• Job duties and responsibilities
• Required qualifications
• Preferred qualifications
• Other helpful information about the position

By carefully analyzing these elements, you can identify the exact job requirements and the skills and experience an employer is seeking. And understanding all of this will help you pinpoint the specific keywords that align with your background and should be incorporated directly into your cover letter.

The Teal  Job Application Tracker  and  AI Resume Builder  can streamline this process by pulling the most important keywords so you can quickly customize your cover letter keywords for each application. Teal+ offers unlimited keywords, while the basic Teal membership gives insight into the top five keywords you need to know.

Strategically incorporating keywords in your cover letter

Incorporating keywords strategically in your cover letter is essential for making an impact on hiring managers and ensuring your application stands out.

To make the most of your skills, experience, and qualifications, you’ll need to:

• Use active voice and specific details instead of generic buzzwords
• Highlight your achievements and impact efficiently
• Tailor your keywords for each role you apply to

If you need some help, try using artificial intelligence (AI). ChatGPT cover letter prompts like the one below can help you incorporate keywords with ease:

"Draft a persuasive cover letter in 150 words or less highlighting my communication skills, experience in data analytics, my 25% reduction of page load time for the Data Analyst position at Teal using my resume achievements below." [Then, press "Shift" + "Enter," and copy and paste your resume achievements under the prompt.]

It’s important to remember you need to strike the right balance between using keywords effectively and avoiding overuse. Any hiring professional can detect keyword-stuffing practices, so it’s best to avoid doing this.

Instead, focus on:

• Using a variety of different keywords
• Making your cover letter engaging and interesting
• Capturing the attention of hiring managers with impact

Examples of good phrases and power words to use in a cover letter

Cover letter words like action verbs showcase dynamic movement. These words can significantly enhance your impact because they demonstrate results.

Some excellent power words or action verbs to use in a cover letter (and your resume!) to showcase your top skills include:

• Transformed
• Implemented
• Streamlined
• Spearheaded
• Orchestrated

Then, include skills-based keywords as well as metrics as a complement to a power word like the example below:

At Dock, I successfully  led   cross-functional workshops  with Sales and Customer Success teams.  Leveraging advanced keyword research  with  Ahrefs , as well as customer data and interviews, we pinpointed specific pain points and set clear ROI expectations for our product. This collaborative effort  generated a 46% lift in Marketing Qualified Leads  (MQLs). My expertise in integrating keyword tools with hands-on team collaboration has proven instrumental in bridging the gap between marketing initiatives and tangible revenue results.

Balancing cover letter keywords to avoid overuse

While it’s essential to incorporate specific keywords into your cover letter, it’s crucial to avoid keyword stuffing.

To strike the right balance, read your cover letter aloud to a friend or relative to see if it sounds natural and genuine.

If not, consider revising your content to include fresh and relevant phrases and words that ensure your cover letter is engaging and interesting. If you find yourself struggling to balance keywords, try using ChatGPT to write your cover letter and mitigate repetition.

By avoiding the overuse of keywords and concentrating on using a variety of different keywords in your cover letter, your letter will be more effective.

Tailoring your cover letter for every role with Teal

To create a cover letter that stands out for each role, you need to:

• Emphasize the specific skills and experience required for the role.
• Research the company and the industry.
• Use the right language.
• Showcase specific examples of how your past achievements align with the needs of the role.
• Use industry-specific keywords to effectively demonstrate your understanding of the role and highlight your qualifications.

Teal’s AI Resume Builder has an AI cover letter generator that simplifies this process. Using AI, Teal pulls details from your resume and the job description, ensuring your content is tailored to the specific requirements of each role. By using Teal, you can:

• Create a cover letter that effectively showcases your unique skills, experiences, and accomplishments
• Make your application and cover letter stand out incorporating qualifications that actually align with the job
• Increase your chances of landing an interview

Create cover letters with the right keywords

Now that you understand the importance of incorporating the right keywords in your cover letter, you can create ones with impact that increase your chances of job application success.

A tool like the Teal AI Resume Builder streamlines this entire process by combining the details of your resume with the information in the job description to align your qualifications with any job.

Sign up for Teal for free today to craft impressive cover letter that stand outs and gets you noticed.

Frequently Asked Questions

What 5 things should a cover letter include.

A cover letter should include your contact information, an opening paragraph introducing yourself and why you're interested in the position, at least one additional paragraph outlining your qualifications, and a closing paragraph summarizing your values and goals with a call to action.

How do you add keywords to a cover letter?

Add keywords to a cover letter by analyzing the job ad to pinpoint and prioritize the right words. Use them in both the opening paragraph and throughout the body of the letter, and incorporate them naturally and strategically to highlight your achievements, skills, and value proposition.

Does a cover letter need keywords?

Yes, keywords in your cover letter are essential to improve the chances of being selected by employers.

Kayte Grady

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Phrases to use in your cover letter

Your cover letter may make the difference between securing a job interview and having your CV ignored.  A well-written cover letter is the key to making a great first impression.

Each job application you submit should be accompanied by a cover letter created specifically for that position, but in all cases the layout should resemble that of a formal business letter.  Use a professional tone, but don’t be too stiff and formal – just be yourself!

Your cover letter should consist of three paragraphs.  The first paragraph specifies the position for which you are applying and the means by which you came to know about the job opportunity.  The second paragraph identifies the job requirements and lists your skills and qualifications as evidence of how you would be the ideal person for the position.  The third paragraph outlines your availability for an interview, thus suggesting a concrete follow-up to your application.

The strength of a cover letter lies in the language and the detail, so it makes good sense to devote the necessary time and effort to writing an effective cover letter.  Use words and phrases you would use when speaking to the employer.  Remember – it is important not to start every sentence with “I”.

An effective cover letter would include phrases similar to the following:

I am writing in response to your advertisement in the Sunday Times, dated 28 April 2012.

Please accept this letter as an expression of my interest in the position of…

A copy of my résumé has been enclosed for your review.

I would like to express my interest in the position of….

I am writing to express my interest in the …. position at … (company name).

As a recent graduate with …. experience, I believe I am a strong candidate for a position at … (company name).

Although I am a recent university graduate, my .… (skill) and …. (skill) will make me an excellent ….

As seen from my enclosed résumé, my experience and accomplishments match the requirements of this position.

I would like to point out …. (information relevant to the position).

During my two years with … (company name), I initiated extensive improvements that resulted in garnering 30 more clients for the period ending ….

I possess the right combination of …. skills to be an asset to your organisation.

I understand the value of ….

I have a very strong interest in .…

Experience has taught me how to .…

For the past two years I have been working as …. at …. (company name).

I would appreciate the opportunity to meet with you to discuss how my qualifications make me ideally suited to the position.

I would appreciate the opportunity to meet and speak with you in person.

I would welcome the opportunity to meet with you to discuss my potential contributions to your company.

I believe that my skill-set perfectly matches your requirements.

I look forward to hearing from you.

I look forward to your response.

If I may, I will contact you next week to discuss ….

I would be interested in learning more about ….

I look forward to speaking with you about….

Thank you for your time and consideration.

My CV contains additional information on ….

It would be an honour to start my career with your company, and I am confident that I will be an asset to the business.

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Cover Letters

Use Keywords to Create a Compelling Cover Letter

By Shannon Donnelly

Writing a cover letter can be a daunting and frustrating task and it’s easy to imagine it as a pretty unimportant part of the job application process. Recycling the same salutation and content over and over again might seem simple and effective enough, however, a cleverly-customized cover letter can often be the determining factor in whether or not a candidate’s resume will be considered, or even seen.

These days, many larger organizations and online job search sites use an applicant tracking system (ATS) to narrow down large pools of talent and screen potential job candidates before a human ever even lays eyes on a contender’s credentials.

So, how can you create a letter compelling enough to make the cut?

The solution is actually quite simple. Keywords.

An ATS, and even a living, breathing hiring manager, are both scanning your cover letter for certain keywords. Specifically, keywords that they’ve mentioned in their job advertisement or those that are mentioned in the organization’s mission statement, and even the names of programs and/or services provided, as well as the name of the hiring manager. In this way, the prospective employer can begin to discern just how closely you have read, and fit within, the job requirements, in addition to whether or not you’ve researched the company. But, what exactly are keywords, in this context, and what’s the most effective way to use them in a cover letter?

Keywords (or perhaps more accurately, key phrases) are industry-specific and used to showcase specialized skills, education, training, and experiences that are directly relevant to the role. Keep your eyes peeled for phrases like, ‘attract digital subscribers,’ ‘develop efficient sourcing strategies,’ and ‘provide technical expertise and leadership in the design and development of new software programs.’

Be careful not to confuse keywords with buzzwords.

Buzzwords (which can also come in the form of phrases), although helpful, tend to be more generic in nature and can be applied across any organization in any industry. A couple common categories buzzwords can be broken down into include Action Words, Skill Words and Recognition Words. Some respective examples are, ‘collaborated’ and ‘cut costs,’ ‘team-player’ and ‘hard-worker’ and ‘honored for or recognized for.’

While it can be helpful to sprinkle a few of these buzzwords into your letter in some places, overall, these vague descriptions don’t hold much value and aren’t particularly applicable to the position for which you are applying. Meaning, they mostly leave a hiring manager or ATS unimpressed—especially if they’re standing alone without any connection to a keyword or authentic example of your experience.

So, once you’ve scanned the job posting and chosen a couple of compelling keywords that will help your application make it through the initial screening process, the next step is to use those exact phrases to show, rather than just tell, how your past experience, training or education make you a valuable addition to the team. (Now is also a good time to sprinkle a few of those strategic buzzwords into the mix, since you’ll be able to attach them to the specific phrase or example you’re using.)

Instead of simply writing that you’re a ‘collaborative team-player with the ability to develop efficient sourcing strategies,’ share about an instance in your career or life that backs this information up.

Try writing, ‘collaborated cross-functionally with Logistics and Finance Teams in order to develop efficient sourcing strategies and bring lower costs to company consumers during the supply shortages of the Covid-19 pandemic.’

This sentence not only catches attention with keywords, but drives home the idea of actual experience in a related area by offering an applied illustration.

The more personal and customized to the job you’re able to make your keywords and examples, the more unique and outstanding your cover letter will appear in an overwhelming sea of applicants—not to mention a lot less mundane to write.

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A Clear Guide to Cover Letter Keywords

Table of Contents

Adding appropriate cover letter keywords can give your application a polished, more professional feel. Employers often look for some common keywords and phrases in cover letters to evaluate a candidate.

Moreover, the right keywords are important to emphasize your qualifications or pass any applicant tracking systems employers may use. This article provides a list of the top keywords for cover letters to get your application noticed by the employer.

What Are Cover Letter Keywords?

A cover letter is the page of the resume that is sent with an email application. It allows the company to make an informed decision on whether or not to interview you. Keywords in cover letters relate to specific skills, qualifications, and traits employers search for when screening applications and cover letters.

The keywords strategically relate directly to the job you’re applying for and showcase your experience and capabilities. If your cover letter does not have these keywords, it may be deemed a poorly constructed letter. It can also lead to the company’s decision being unfavorable.

List of Best Keywords for Cover Letter

You can incorporate a variety of keywords into your cover letter. They can range from action words that demonstrate your prior job performance to recognition or skill-based words that align with the job description.

The right keywords in your cover letter can help you stand out from other candidates. Following are different types of cover letter keywords to assist you in customizing your letter to what the employer is searching for:

Skills-Based Keywords for Cover Letters

Skill-based keywords are specific phrases employers will search for to determine if your skills and expertise match the position requirements.

You can also emphasize particular hard skills in your specific domain that align with the job description. Following are some effective skills-based keywords to include in your cover letter:

Action Verbs and Keywords for Cover Letters

Employers want to see how you have performed at work and the results of your past work performance. Action words are great to help emphasize this experience.

The most frequent terms and phrases that hiring managers might look for in your cover letter are definitely action words. Consider including the following action verbs and keywords in your cover letter when referring to your prior work experience:

• Collaborated
• Communicated
• Implemented

Recognition Keywords and Phrases for Cover Letters

Recognition keywords highlight awards, honors, and other accomplishments received in your past job. It highlights your capabilities and recognizes you for a job well done.

The following list of recognition-related keywords can help you improve your cover letter:

• Honored for
• Accomplished
• Credited with
• Awarded with
• Distinguished
• Selected from
• Recognized for
• Appointed to

Results-Oriented Keywords for Cover Letters

Results-oriented keywords highlight how you contributed to your previous jobs for a particular accomplishment . For instance, you may emphasize how you assisted your prior employer in achieving goals and moving toward growth and development.

Here are effective result-oriented terms you can use to enhance your cover letter:

• Contributed
• Established

This article provides a list of the most common cover letter keywords. You can use these keywords as a starting point to write a cover letter that grabs a hiring manager’s attention.

Please note that these are not the only work-appropriate keywords. But they make up many of the most-used keywords in cover letter writing.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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