dental business plan pdf

Dental Business Plans

Craft a successful dental practice with a well-structured Dental Business Plan. Navigate growth, secure funding, and make informed decisions.

By Joshua Napilay on Feb 29, 2024.

Fact Checked by RJ Gumban.

What is a Dental Business Plan?

A is a roadmap that outlines a dental practice's goals, strategies, and financial projections. It helps practitioners and stakeholders understand the business's direction and potential outcomes.

Typically created by dentists, entrepreneurs, or dental professionals looking to start their practices or expand existing ones, a well-structured and solid business plan covers a range of essential aspects:

• Executive summary:  A concise plan overview highlighting key points such as the practice's mission, target market, competitive advantage, and financial projections.
• Practice description : Detailed information about the dental services offered, the dental team's qualifications, and the unique value proposition that sets the practice apart from competitors.
• Market analysis:  An assessment of the local dental market, including demographics, competition analysis, and market trends, to identify opportunities and challenges.
• Sales and marketing strategy:  Plans for attracting and retaining patients, outlining approaches for online and offline marketing, patient engagement, and referral programs.
• Operational plan:  Details about the practice's day-to-day operations, including staffing, office layout, equipment, technology integration, and appointment scheduling.
• Financial projections : Forecasts of revenue, expenses, and profitability over a defined period, along with assessing startup costs and potential financing sources.
• Legal and regulatory considerations:  Ensuring compliance with dental regulations, licensing, insurance, and other legal obligations.
• Risk assessment:  Identify potential risks and strategies to mitigate them, ensuring a proactive approach to possible challenges.
• Exit strategy:  Plans for the future, whether growing the practice, selling it, or passing it on to another practitioner.

Creating a dental practice business plan requires careful research, analysis, and strategic thinking. It provides clarity to stakeholders and potential investors about the practice's viability and long-term prospects. By following a well-crafted business structure, dental practitioners can optimize their chances of success in the competitive dental industry.

Printable Dental Business Plan

Download this Dental Business Plan to guide your practice toward success.

How does it work?

Step 1. download the form.

Access the Printable Dental Business Plan form from a reputable source or website.

Step 2. Gather information

Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies.

Step 3. Read instructions

Carefully read the form's accompanying instructions or guidelines to understand its structure and requirements.

Step 4. Practice description

Provide a clear and concise overview of your dental practice, including its mission, services, and unique value proposition.

Step 5. Market analysis

Analyze the local dental market, including demographics, competition, and trends, to identify your practice's target audience and opportunities.

Step 6. Marketing and sales strategies

Describe your plans for attracting and retaining patients through marketing, advertising, patient engagement, and referral programs.

Step 7. Operational plan

Outline your practice's day-to-day operations, staffing structure, office layout, technology integration, and appointment scheduling process.

Step 8. Financial projections

Project your practice's expected revenue, expenses, and profitability over a specified period, including startup costs and potential funding sources.

Step 9. Legal and regulatory considerations

Address any legal and regulatory obligations relevant to your dental practice, such as licensing, insurance, and compliance with dental regulations.

Step 10. Risk assessment

Identify potential risks your practice might face and detail strategies to mitigate them effectively.

Step 11. Exit strategy

Outline your plans for the practice's future, whether it involves growth, selling, or transitioning to another practitioner.

Step 12. Proofread and review

Thoroughly review the completed form to ensure the provided information's accuracy, coherence, and completeness.

Step 13. Seek professional advice

If needed, consult with legal, financial, or business experts to validate the accuracy and effectiveness of your dental business plan.

Step 14. Print and store

Print a physical copy of the completed dental business plan for your records and safekeeping.

A dental business plan is vital for managing your practice, attracting investors, and achieving your goals in a competitive industry.

Dental Practice Business Plan example (sample)

An illustrative example of a Dental Business Plan can offer valuable insights into the strategic approach for a dental practice. A Dental Business Plans PDF showcases a hypothetical dental practice's blueprint in this context. The example might encompass a brief executive summary outlining the practice's mission, target demographics, and competitive edge. It would delve into comprehensive market analysis, assessing local competition, patient demographics, and emerging trends. The sample plan would also elucidate effective marketing strategies, detailing how the practice aims to attract and retain patients online and offline.

Operational intricacies would be covered, including staffing, office layout, and technology integration. Financial projections would project revenue, expenses, and potential profits, accompanied by a breakdown of startup costs. This hypothetical plan would address legal considerations and potential risks and propose an exit strategy. Such a sample offers practitioners a tangible template to structure their Dental Business Plan, ensuring a clear path toward establishing and flourishing in the dental industry.

Download this Dental Business Plan Example:

When would you use this form?

A  Dental Business Plan  is a pivotal resource for dental practitioners and entrepreneurs alike, serving as a roadmap to navigate the intricate landscape of the dental industry. Here's when this resource becomes indispensable:

• Starting a new practice:  A Dental Business Plan is essential for dentists launching their practices. It outlines the vision, objectives, and strategies for a successful launch, helping practitioners anticipate challenges and set a clear trajectory.
• Expanding an existing practice : Established dental practices seeking growth benefit immensely from a Dental Business Plan. It guides expansion efforts by assessing new opportunities, understanding market dynamics, and refining operational and marketing strategies.
• Securing financing:  When seeking financial support from investors, lenders, or banks, a well-structured Dental Business Plan is crucial. It instills confidence in potential backers by thoroughly analyzing the practice's potential, financial projections, and risk mitigation strategies.
• Strategic decision-making : Even for ongoing practices, a Dental Business Plan is valuable. It aids in making informed decisions about introducing new services, adopting advanced technologies, or revamping marketing efforts.
• Professional collaboration:  When collaborating with other dental or medical professionals, such as specialists or associates, a Dental Business Plan aligns expectations and provides a joint roadmap for shared goals.
• Succession planning : Practitioners considering retirement or transitioning their practice need a Dental Business Plan. It outlines the strategy for passing on the practice while safeguarding its legacy.
• Navigating challenges : During challenging times like economic downturns or shifts in the healthcare landscape, a Dental Business Plan helps practitioners recalibrate strategies to remain resilient.
• Legal compliance:  Dental Business Plans ensure adherence to regulatory requirements, licensing, and ethical standards, safeguarding the practice from legal complications.
• Benchmarking progress : Regularly revisiting the Dental Business Plan enables practitioners to measure their progress against initial goals, fostering continuous improvement.

Enhanced clarity and direction  

Creating a Dental Business Plan provides practitioners with a clear roadmap for their practice's growth and success,  outlining strategic goals and actionable steps.

Informed decision-making 

The comprehensive analysis in crafting a Dental Business Plan ensures that decisions are well-informed, minimizing risks and increasing the likelihood of favorable outcomes.

Investor confidence 

When seeking investment or financing, a robust Dental Business Plan showcases the practice's potential, reassuring investors and lenders about the venture's viability.

Goal alignment 

A Dental Business Plan aligns the entire dental team toward shared objectives, fostering a unified approach and promoting efficient teamwork.

Risk mitigation 

A Dental Business Plan enhances the practice's preparedness to navigate uncertainties by identifying potential challenges and outlining strategies to overcome them.

Long-term viability 

Implementing a Dental Business Plan lays the groundwork for sustainable growth, setting the stage for long-term success and profitability.

A Dental Business Plan is a pivotal resource that assists in planning and launching a dental practice and supports ongoing operations, expansion efforts, and strategic decision-making. Its structured approach empowers practitioners to proactively address challenges, leverage opportunities, and confidently steer their dental ventures toward success.

Moreover, having access to free Dental Business Plans offers an economical way for practitioners to benefit from these advantages while efficiently planning for their practice's prosperous future.

Why use Carepatron as your dental app?

Utilizing Carepatron as your dental app is a strategic choice that offers a comprehensive and streamlined solution for managing your dental business. Carepatron is the premier platform for dental professionals seeking efficient and effective management through a Dental Business app and Dental Business Software. Here's why Carepatron is the best place to fulfill these needs:

• Integrated functionality:  Carepatron offers an all-in-one solution, seamlessly combining various aspects of dental practice management into a single platform. From appointment scheduling and patient records to billing and treatment planning, it provides comprehensive functionality tailored to the specific needs of dental practices.
• Customized for dentistry:  Unlike generic business software, Carepatron is specifically designed for dental professionals. It understands dental practices' unique workflows, challenges, and requirements, ensuring its features and tools align perfectly with your industry-specific needs.
• Efficient patient management:  Carepatron's capabilities empower you to maintain accurate and organized patient records, treatment histories, and appointment schedules. This enhances patient care, satisfaction, and loyalty while streamlining administrative tasks.
• Clinical documentation:  Carepatron's Dental Business Software strongly emphasizes clinical documentation, enabling you to maintain thorough and compliant patient records. This is vital not only for patient care but also for legal and regulatory purposes.
• Financial management:  Carepatron facilitates efficient financial management through features like automated billing, insurance claims processing, and financial reporting. It ensures that the financial aspects of your practice run smoothly, minimizing errors and maximizing revenue.
• User-friendly interface:  Carepatron is known for its user-friendly interface, making it easy for dental professionals and their staff to navigate and use the software effectively. This reduces the learning curve and allows your team to leverage its capabilities quickly.
• Data security:  The platform prioritizes data security, offering robust encryption and compliance with industry standards. This ensures that your patient's sensitive information is well-protected.

Babkins, J. (2022, August 16). Dentistry Business Plan sample. OGScapital. https://www.ogscapital.com/article/dental-office-business-plan-sample/

Dental Office Business Plan - BPlans. (n.d.). Bplans: Free Business Planning Resources and Templates. https://www.bplans.com/dental-office-business-plan/

Dentist Business Plan Template | Business-in-a-BoxTM. (n.d.). https://www.business-in-a-box.com/template/dentist-business-plan-D11957/

FREE 3+ Dental Clinic Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs. (n.d.). sampletemplates.com. https://www.sampletemplates.com/business-templates/plan-templates/dental-clinic-business-plan.html

Lavinsky, D. (2023a). Dental Business Plan Template. Growthink. https://www.growthink.com/businessplan/help-center/dental-business-plan

Lavinsky, D. (2023b). Dental Business Plan Template. PlanBuildr Business Plan Software. https://planbuildr.com/dental-business-plan-template/

Lavinsky, D. (2023c). Dental Business Plan Template [Updated 2023]. BusinessPlanTemplate.com. https://www.businessplantemplate.com/dental-business-plan-template/

Upmetrics. (2023, August 11). Dental Business Plan Template (2023). https://upmetrics.co/template/dental-business-plan

Commonly asked questions

Dental Business Plans help dental professionals start, manage, expand, or optimize their practices.

A solid business plan can help with starting or expanding a dental practice, seeking financing, making strategic decisions, and transitioning the practice plans for succession planning.

Dental business plans set clear goals, analyze the market, plan marketing strategies, detail operations, project finances, mitigate risks, secure financing, and monitor progress. They serve as essential roadmaps for dental practitioners, guiding them through practice management, growth, and decision-making.

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Here is a free business plan sample for a dental clinic.

If you're passionate about oral health and envision opening your own dental clinic, you've landed on the perfect page.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a dental clinic.

As you might be aware, a meticulously developed business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your clinic.

To craft a robust plan with ease and precision, feel free to utilize our dental clinic business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your dental clinic?

A good business plan for a dental clinic must reflect the unique aspects of healthcare service provision.

To start, it is crucial to offer a comprehensive overview of the dental market. This includes current statistics and identifying emerging trends in dental care, as illustrated in our dental clinic business plan template .

Then, you should articulate your project with clarity. This encompasses your mission statement, identifying your target demographic (for instance, families, seniors, or cosmetic dentistry patients), and the distinctive services of your dental clinic (such as orthodontics, sedation dentistry, or emergency dental services).

The subsequent section should delve into market analysis. This requires a thorough understanding of local competitors, dental industry trends, and patient needs and preferences.

For a dental clinic, particular emphasis should be placed on the services you plan to provide. Detail your range of services - preventive care, restorative treatments, cosmetic procedures - and explain how they cater to the health and aesthetic desires of your target patients.

The operational plan is equally vital. It should outline the location of your clinic, the design of the patient treatment and waiting areas, equipment suppliers, and the patient care process.

In a dental clinic, it is important to highlight the qualifications of your dental team, the technology used in treatments, and adherence to sterilization and safety protocols.

Next, address your marketing and patient acquisition strategy. How will you attract new patients and ensure patient retention? Consider promotional methods, patient referral programs, and value-added services (for example, offering flexible appointment scheduling or financing options).

Adopting digital strategies, such as a professional website or an active social media presence, is also crucial in the modern healthcare landscape.

The financial framework is another critical component. This includes the initial investment, revenue projections, operational expenses, and the point at which the clinic will become profitable.

In a dental clinic, understanding the cost of dental equipment and supplies is essential, so meticulous planning and a firm grasp of your financials are imperative. For assistance, you can refer to our financial forecast for a dental clinic .

Compared to other business plans, a dental clinic's plan must pay special attention to regulatory compliance with healthcare laws, the management of patient records, and the insurance billing process.

A well-crafted business plan will not only help the clinic owner to define their vision and strategies but also to attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of the clinic's day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your dental practice.

To achieve these goals while saving time, you can simply fill out our dental clinic business plan template .

A free example of business plan for a dental clinic

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a dental clinic .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The dental industry is a robust and essential sector within healthcare.

Recent estimates value the global dental market at approximately 37 billion dollars, with projections indicating steady growth in the next decade. This is driven by an increasing awareness of oral health and advancements in dental treatments and technologies.

In the United States, there are over 200,000 dental practices, contributing to an annual revenue of about 138 billion dollars for the dental industry.

These statistics underscore the critical role dental services play in healthcare and their substantial economic impact.

The dental industry is experiencing several key trends that are shaping the future of oral healthcare.

There is a growing emphasis on cosmetic dentistry, with patients seeking treatments such as teeth whitening, veneers, and orthodontics to improve the aesthetics of their smiles.

Technological advancements are at the forefront, with digital dentistry, including CAD/CAM systems, 3D imaging, and laser dentistry, providing more efficient and precise treatments.

Teledentistry is gaining traction, offering remote consultations and follow-ups, which increase accessibility and convenience for patients.

Patients are also becoming more health-conscious, leading to a demand for holistic dental approaches that consider the patient's overall well-being, not just oral health.

Additionally, the integration of environmental sustainability in dental practices, through green dentistry initiatives, is becoming more prevalent.

These trends highlight the dental industry's adaptability and commitment to meeting the evolving needs and preferences of patients.

Success Factors

The success of a dental clinic hinges on several critical factors.

Foremost, the quality of dental care is paramount. Clinics that offer reliable, effective, and patient-centered treatments are more likely to build a loyal patient base.

Innovation in dental procedures and the adoption of cutting-edge technologies can significantly enhance a clinic's appeal and efficiency.

The clinic's location is also vital, as accessibility can influence a patient's choice of dental care provider.

Exceptional patient service, from the initial contact to post-treatment care, is crucial for patient satisfaction and retention.

Lastly, effective practice management, including cost control, staff training, and the ability to adapt to industry changes, such as new regulations or patient expectations, are essential for a dental clinic's long-term prosperity.

The Project

Project presentation.

Our dental clinic project is designed to address the essential need for high-quality dental care in a community-focused environment. Strategically located in an area with high demand for dental services, our clinic will offer a comprehensive range of dental treatments, from routine check-ups and cleanings to advanced procedures such as orthodontics, implants, and cosmetic dentistry.

We will prioritize patient comfort, state-of-the-art technology, and personalized care to ensure the best dental outcomes. Our clinic will be equipped with modern amenities and a calming atmosphere to alleviate the anxiety often associated with dental visits.

With a commitment to oral health education and preventative care, our dental clinic will strive to be a leader in promoting dental wellness in the community.

Value Proposition

The value proposition of our dental clinic lies in our dedication to providing exceptional dental care that goes beyond treating symptoms. We focus on understanding and addressing the root causes of dental issues, ensuring long-term oral health for our patients.

Our clinic will offer a unique blend of advanced dental technology, expert care, and a compassionate approach, setting us apart in the field of dentistry. We are committed to creating a welcoming environment where patients of all ages can receive the care they need without fear or discomfort.

By fostering relationships based on trust and respect, we aim to become a trusted partner in our patients' overall health and well-being.

Project Owner

The project owner is a seasoned dental professional with a passion for community health and a track record of providing top-tier dental care. With a Doctorate in Dental Surgery and years of experience in both clinical and administrative roles, they possess the expertise necessary to lead a successful dental clinic.

They are dedicated to continuous education in the latest dental techniques and technologies, ensuring that the clinic remains at the forefront of dental care advancements. Their leadership is characterized by a commitment to ethical practices, patient education, and a preventative approach to dental health.

With a vision to create a dental clinic that serves as a cornerstone for community health, the project owner is driven to offer a level of care that not only treats dental conditions but also empowers patients to maintain optimal oral health.

The Market Study

Market segments.

The market segments for this dental clinic are divided into several categories.

First, there are individuals with immediate dental health needs, such as those requiring emergency dental care, fillings, root canals, or extractions.

Next, there are patients interested in preventative care, including regular check-ups, cleanings, and early treatment to avoid more serious issues.

The market also includes clients seeking cosmetic dentistry to improve the appearance of their teeth, such as whitening, veneers, or orthodontics.

Finally, a key segment includes referrals from healthcare professionals, such as general practitioners and specialists who recognize the importance of oral health in overall well-being.

SWOT Analysis

A SWOT analysis of this dental clinic project reveals several aspects.

Strengths include a highly qualified dental team, state-of-the-art dental technology, and a strong focus on patient comfort and satisfaction.

Weaknesses could include the initial costs of setting up a high-tech clinic and the challenge of building a patient base in a competitive market.

Opportunities lie in the growing awareness of the importance of oral health and the potential to expand services to include new dental technologies and treatments.

Finally, threats could include changes in healthcare regulations, insurance coverage, and competition from established dental practices.

Competitor Analysis

Competitor analysis in the dental industry reveals a mix of solo practitioners and larger dental groups.

Among direct competitors are other local dental clinics, as well as national dental chains that offer a wide range of services.

These competitors strive to attract patients by emphasizing quality care, convenience, and affordability.

Potential competitive advantages include personalized patient care, advanced dental procedures, a welcoming clinic environment, and a strong online presence.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and for patient acquisition and retention.

Competitive Advantages

Our dental clinic's commitment to patient health and comfort is at the core of our competitive advantage.

We offer comprehensive dental care, from routine cleanings to advanced cosmetic and restorative procedures, all under one roof.

Our investment in the latest dental technology not only improves the efficiency of our treatments but also enhances patient comfort and outcomes.

Moreover, our dedication to patient education and preventative care empowers our clients to maintain optimal oral health between visits.

We pride ourselves on creating a welcoming and anxiety-free environment, ensuring that each visit is as pleasant as possible for our patients.

You can also read our articles about: - the customer segments of a dental clinic - the competition study for a dental clinic

The Strategy

Development plan.

Our three-year development plan for the dental clinic is designed to establish a strong foundation and achieve sustainable growth.

In the first year, we will concentrate on building a solid patient base by providing exceptional dental care and customer service. We will also invest in state-of-the-art dental equipment and technology.

The second year will focus on expanding our services to include specialized treatments and possibly bringing in dental specialists to cater to a wider range of dental health needs.

In the third year, we aim to establish partnerships with local healthcare providers and insurance companies to increase referrals and streamline patient care. Additionally, we will explore the potential for opening a second location to serve a broader community.

Throughout this period, we will prioritize patient satisfaction, continuous professional development for our staff, and the integration of the latest dental innovations to ensure the highest standard of care.

Business Model Canvas

The Business Model Canvas for our dental clinic focuses on serving individuals in need of dental care, ranging from routine check-ups to specialized treatments.

Our value proposition is centered on providing high-quality, patient-focused dental services with the convenience of modern scheduling and payment options.

We will offer our services through our clinic, complemented by a user-friendly website for information and appointments.

Key activities include dental treatments, patient education, and community outreach.

Our revenue streams will be derived from dental services provided, while our costs will be associated with clinic operations, staff salaries, and dental equipment maintenance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building trust and establishing a reputation for excellence in dental care.

We plan to educate our community about oral health and preventative care through workshops, free dental check-up camps, and informative content on our website and social media platforms.

We will collaborate with local businesses and schools to offer their employees and students special dental care packages.

Additionally, we will leverage online marketing, including search engine optimization (SEO) and targeted advertising, to reach potential patients actively seeking dental services.

Risk Policy

The risk policy for our dental clinic is designed to mitigate risks associated with healthcare provision, patient data security, and regulatory compliance.

We will adhere to strict sterilization and infection control protocols, ensure the confidentiality of patient records, and stay updated with dental practice regulations.

Regular staff training and audits will be conducted to maintain high standards of care. We will also maintain comprehensive malpractice insurance to protect against any unforeseen liabilities.

Our goal is to provide safe, reliable, and high-quality dental services while safeguarding the well-being of our patients and staff.

Why Our Project is Viable

We are committed to establishing a dental clinic that addresses the essential need for quality dental care in our community.

With a focus on patient satisfaction, advanced dental practices, and a robust marketing plan, we are poised to become a leading provider of dental services in the area.

We are prepared to adapt to the evolving healthcare landscape and patient needs, ensuring the long-term success of our dental clinic.

We are enthusiastic about the opportunity to enhance the oral health of our community and look forward to a future where our clinic is synonymous with exceptional dental care.

You can also read our articles about: - the Business Model Canvas of a dental clinic - the marketing strategy for a dental clinic

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a dental clinic and our financial plan for a dental clinic .

Initial expenses for our dental clinic include the cost of leasing and renovating a suitable space to meet health and safety regulations, purchasing state-of-the-art dental equipment, obtaining necessary licenses and insurance, hiring qualified dental professionals and support staff, and investing in practice management software. Additionally, we will allocate funds for branding and launching targeted marketing campaigns to attract patients to our clinic.

Our revenue assumptions are based on a thorough analysis of local demand for dental services, taking into account factors such as population demographics, existing competition, and the potential for offering specialized dental treatments.

We anticipate a steady increase in patient visits, starting conservatively and growing as our dental clinic's reputation for quality care and patient satisfaction strengthens.

The projected income statement outlines expected revenues from dental services, including routine check-ups, cosmetic procedures, and emergency treatments, as well as production costs (dental supplies, lab fees), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our dental clinic.

The projected balance sheet reflects assets specific to our clinic, such as dental equipment, office furniture, and dental supply inventories, and liabilities including loans and anticipated operating expenses.

It provides a snapshot of the overall financial health of our dental clinic at the end of each accounting period.

Our projected cash flow budget details the expected inflows from patient payments and outflows for expenses, allowing us to anticipate our financial needs. This will enable us to manage our finances effectively and maintain a healthy cash flow.

The projected financing plan outlines the mix of personal investment, business loans, and other financing options we plan to utilize to cover our startup costs.

The working capital requirement for our dental clinic will be carefully managed to ensure we have sufficient funds to cover day-to-day operations, including purchasing dental supplies, managing inventory, and paying staff salaries.

The break-even point for our clinic is the level of patient revenue needed to cover all our costs, including startup expenses, and begin generating a profit.

It will signal when our dental clinic becomes financially sustainable.

Performance indicators we will monitor include the profit margin on dental services, the patient retention rate, the average revenue per patient, the liquidity ratio to assess our ability to meet short-term obligations, and the return on investment to evaluate the efficiency of our invested capital.

These indicators will assist us in evaluating the financial performance and overall success of our dental clinic.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a dental clinic .

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How to Write a Dental Business Plan?

Writing a dental business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your dental business, its location, when it was founded, the type of dental business (E.g., general dental practice, orthodontic practice, oral surgery practice.), etc.

Market opportunity:

Dental services:, marketing & sales strategies:, financial highlights:, call to action:.

Make sure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Business name and type: Describe what type of dental clinic you run and the name of it. You may specialize in one of the following dental practices:
• Oral surgery practice
• Cosmetic dental practice
• General dental practice
• Mobile dental practice
• Pediatric dental practice
• Company structure: Describe the legal structure of your dental office, whether it is a sole proprietorship, partnership, or others.
• Location: Explain where your business is located and why you selected the place.

Mission statement:

Business history:, future goals:.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The Market analysis section of your business plan should offer a thorough understanding of the dental care industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, general dental clinics may target individuals and families seeking routine dental check-ups.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for cosmetic dental services such as teeth whitening and dental implants; explain how you plan to address the growth opportunity.

Regulatory environment:

Here are a few tips for writing the market analysis section of your dental clinic business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific dentistry services offered to patients. To write this section should include the following:

Dental treatment & services:

• Teeth whitening
• Tooth extraction
• Cosmetic fillings
• Root canal therapy
• Oral surgery, and more.

Describe each service:

• For instance, tooth extraction involves dental examination, anesthesia, tooth loosening, tooth removal, socket cleaning, post-extraction treatment, and follow-up appointments.

Insurance & Payment Options:

• In addition to these payment options, describe if your dentistry offers regular patients discounts or membership plans.

Additional service:

In short, this section of your dental office business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

The sales and marketing strategies section describes how you will attract new patients and retain existing ones. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced technology, specialized services, and emergency dental care could be some of the great USPs for a general dental clinic.

Pricing strategy:

Marketing strategies:, sales strategies:, patient retention:.

Overall, this section of your dental office business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dental business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, safety & infection control :.

• These protocols may include waste management, disinfection, sterilization, infection surveillance, etc.

Equipment & Technologies:

• In addition, provide details on the sourcing and maintenance of these instruments and equipment. Explain how these technologies benefit your patients and help you stand out as a dental service provider.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your dentistry effectively.

7. Management Team

The management team section provides an overview of your dental business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your dental clinic, and describe their roles and responsibilities in successfully running the business.

Key managers:

• It should include, Dental director, department/division heads, committees, and other dentists involved in the operations, including their education, specialization, professional background, and years of experience in the dental care industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

This section should describe the key personnel for your dental care services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be up-to-date and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the dental care industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dental business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample dental business plan will provide an idea for writing a successful dental clinic business plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dental business plan pdf .

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Frequently asked questions, why do you need a dental business plan.

A business plan is an essential tool for anyone looking to start or run a successful dental business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dental clinic.

How to get funding for your dental business?

There are several ways to get funding for your dental business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your dental business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your dental practice business plan and outline your vision as you have in your mind.

What is the easiest way to write your dental business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dental clinic business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write a Dental Practice Business Plan: Complete Guide

• January 22, 2023

👇 Check all our resources on dental practices 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your dental practice, first you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your dental practice . Use this template to create a complete, clear and solid business plan that get you funded.

1. Dental Practice Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a dental practice?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your dental practice’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your dental practice. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your dental practice, where it is located, how big it is (space and number of dentists). Also mention the services and treatments you offer (if you have any specialty e.g. orthodontics for example), the average prices of treatments, whether they are typically reimbursed or not and to which extent. Finally, add the capacity of your clinic so investors and lenders get an idea of the size of your business before jumping in your financials later (the maximum number of clients you can receive in a day or a week).
• Market analysis : summarise the market where you will operate and provide a brief about the target audience (age, demographics), market size , competitors, etc. No need to provide granular data here, save it for the Market Overview section later on (or the appendix).
• People : hiring goes beyond the medical staff for a dental practice. Indeed, if you open a private practice, you may also need a receptionist, a cleaner, and other support staff members. And if you are partnering with other medical professionals, mention every individual’s role in the setup as well as their experience.
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart depicting your key financials such as revenue, gross profits, and net profit
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Dental Practice Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Dental Practice Business Overview

The business overview section is where you go into details about your dental practice. A few examples of questions you should answer here include:

• Why are you starting a dental practice in your area now?
• What’s the location, and why did you choose it?
• What dental services (or products) will you offer? Do you have any specialty (e.g. orthodontics)?
• What will be your operating hours? days?
• How many dentists will operate in your clinic? Any specialist(s)?
• What is your target market (youngsters, young professionals, retirees, etc.)?
• How many patients can you take care of at the same time (how many rooms are there)?
• What will be the legal structure of your dental practice?

Let’s look at different subsections that you must include:

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a dental practice today

Passion & experience

You may or may not have prior experience working in the dental industry. So, make it clear in this section to help clients understand what to expect from your practice. Of course, prior experience gives you an edge over your competitors, showing the clients why they should choose your practice over the rest. 

Most often, dentists working in clinics decide to start their own dental practices. Yet it isn’t always the case: if you have entrepreneurial experience and a background in the dental industry (but not necessarily a dentist), you may want to start a dental practice. If the latter though, you will likely start either a franchise or a large clinic (as you may struggle to cover you own salary with a small independent clinic instead).

What justifies your decision to open a dental practice in that location today? For example, if there’s a scarcity of dental practices offering cosmetic fillings in the area, you could jump into the opportunity to fill the gap.

b) Business Model

This section outlines the model you intend to adopt when running the business. It should answer the following questions;

• Will you start an independent dental practice or partner with an existing facility? 
• Will you target the general population or a specific age group (children vs. adults)?
• Will you offer specialty treatments (e.g. orthodontics, surgery) or general dentistry consultations and treatments instead?

What are the different types of business models for dental practices?

Some of the most common dental practices include:

• Sole Proprietorship-Single Ownership

This is the simplest model of starting and operating a dental practice. In this form of ownership, you only need a single personal tax return, making it easy to operate and maintain your clinic. Dental practices established under sole proprietorship are typically independent and small clinics.

• Single Owner-Professional Corporation (PC)

Alternatively, you can incorporate your dental practice and enjoy the potential benefits like low tax rates and faster debt clearance. Remember, this model also suits associates willing to incorporate their businesses with other dentists acting as partners.

• Joint Ownership

In this practice model, two or more dentists collaborate to form a practice. Usually, this type of arrangement works between a small number of individuals working towards the same goal. This is the most common form of dental practice.

Joint ownership has a few advantages, like low startup costs and reduced administrative burden. Also, patients visiting the practice can be shared amongst the practicing dentists, with revenue divided proportionally amongst the partners. 

• Cost-sharing

With joint ownership becoming less common, many dentists opt for cost-sharing models. Here, the partnering dentists maintain their independence while sharing some expenses. The nature and type of shared expenses vary but may include equipment purchases, administrative expenses, and rent. 

c) Products & Services

The dental services you offer will depend on the size of your practice and the business model. You should highlight this clearly to give the investors a sneak peek of your establishment. Here are a few examples of the treatments you can offer to your patients:

• Cosmetic fillings
• Dental cleanings
• Root canal therapy
• Dental sealants
• Teeth extractions
• Teeth whitening 
• Dental veneers
• Dental crowns
• Dental bonding
• Preventive care

d) Pricing Strategy

This section explains the pricing structure you will use in your dental practice. Indeed, the prices of dental services vary by type and complexity. Of course, your rates should reflect what other dental offices in the area offer. 

For example, a fully-fledged dental practice charges anywhere between $600 and $4,500 on dental services in the US. So, you may want to use that as your benchmark.

We strongly recommend you use here (or in your appendix) a pricing table of all your services and treatments along with the prices.

Along with the prices, make it clear whether the treatments are reimbursed by Medicare/Medicaid, the largest health insurance providers and to what extent. This will give investors and lenders (who aren’t necessarily experts in dental treatments) a good idea whether these treatments are affordable (or not) for your patients.

Also, it will allow them to tie your prices into the financial projections later on (see more on that later).

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Dental Practice Market Overview

A thorough understanding of the market is just as important as the location. By understanding the target audience, you will know which services to offer, depending on the demands of the population.

At the very least, the market overview section of your dental practice business plan should address the following; 

• Dental practice status quo : how big is the dental industry in your region? What is the growth rate? And what are the factors influencing its growth or decline in the region? 
• Competition overview: how many dental practices are in the region? How do they compare to your setup? How can you outshine them? 
• Customer analysis : who exactly is your target audience? What type of dental services do they need? How often do they need dental services? How much are they willing to spend on dental services on average?

a) Dental Practice Industry Status Quo

How big is the dental practice industry in the us.

The dental practice industry in the US is estimated to be $162 billion in 2022.

Also, according to the latest reports, there are approximately 191,497 dental offices in the US: that’s an average annual turnover of approximately $850,000 per dental practice.

The major driving force behind the rapid growth is the increased consumer expenditure on healthcare services. 

How big is the dental practice industry in your area?

After getting a clear picture of the dental industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it below:

For instance, let’s assume there are 50 dental practices in the city where you want to operate. Because each has an average annual revenue of $850,000, it’s safe to assume that the dental practice industry is worth $42,500,000 in your city.

How fast is the dental practice industry growing in your city?

As part of the market overview, you should also estimate the growth rate of the dental industry in your region. Here, you can rely on the number of practices if you can’t find this information online (which you likely won’t).

For example, if the area had 45 dental offices in 2020 and 50 in 2022, the average annual growth rate would be 5.4%. 

b) Competition Overview 

Understanding who are your competitors and their strengths and weaknesses is very important for you to succeed in this industry. For example, patients might be looking for treatments and services existing dental practices cannot offer: this is where you could have an edge.

Start by understanding the services offered by your competitors, their marketing strategies, and their pricing structure. If all dental practices offer the same services, then what are their marketing strategies and revenue potential? 

Here, you should add a comparative table after doing your research to give the lenders and investors the best possible overview of your main competitors.

c) Customer Analysis

This is where you should describe your target audience. A few factors to consider when breaking down this section include:

• Demographic data (age and gender distribution)
• Frequency of visits to dental practices
• Average monthly income
• Average expenses on dental services per visit (or per year)
• Most common types of treatments

4. Sales & Marketing Strategy

Discuss your marketing strategy at this point. You will be good to go if you can answer the following questions:

• Which marketing strategies will you use to acquire new customers?
• How will you track the success of the chosen marketing strategies?
• What will be your marketing budget?
• What are your unique selling points (USPs)? 
• Will you include any offers or promotions to attract new clients?

What marketing channels do dental practices use?

Like any new business, you will need to invest significantly in marketing in the first few months / years to attract new customers, including from your competitors.

A few typical marketing channels for dental practice are:

• Word of mouth, recommendations
• Online local listing (Google Reviews)
• Social media content & ads
• Search ads (Google Ads)

Note: Be careful when choosing a marketing channel for your dental practice. Besides being appropriate, the chosen strategy must be ethical: unlike other businesses, medical services have very stringent limitations when it comes to marketing, which can change state by state. Make sure you check with a lawyer before you go ahead.

What are Your Unique Selling Points (USPs)?

In other words, how do you differentiate yourself vs. competitors?

This is very important to point out to investors and/or lenders your USPs as you will very likely need to win customers from competitors. A few examples of USPs for dental practices are:

• Quality of services
• Affordable treatments
• Promotions and discounts (for example, discount on the first(s) consultation(s) when there are a series of checkups and treatments later on)
• Location: your dental practice may be located closer to your patients vs. competitors

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure : different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of the other dentists that you intend to hire to oversee your dental practice.

For the dentists and general partners, describe their duties, responsibilities, and roles. Also, highlight their previous experience and track record.

For the receptionists, personal assistants, office managers, dental assistants, etc. no need to go into a lot of detail, especially as it’s likely you won’t have hired them yet before you get the funding you need, which is the objective of this business plan.

b) Organization Structure

Even if you haven’t already hired anyone yet, you must provide here a chart of the organizational structure defining the hierarchy of reporting.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a dental practice.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your dental practice is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your dental practice
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a dental practice, startup costs are all the expenses you incur before you open your clinic and start treating patients. These expenses typically are: the lease for the space, the renovation costs, the equipment and furniture.

Logically, the startup costs vary depending on the size of your clinic, the treatments you will offer (and therefore the equipment you need), the quality of the equipment and furniture, whether you buy the real estate or rent a commercial space, etc.

On average, it costs $170,000 to $550,000 to open a general dental practice with 2 dentists in the US.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a dental practice, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your dental practice business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of patients over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (medical supplies) and the number of patients you will care for. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Funding Ask

This is the last section of the business plan of your dental practice. Now that we have explained what your dental practice’s business model is, the treatments you offer, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any dental practice business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation of the building?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our dental practice financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Dental Business Plans 101

Ready to create a business plan for your dental practice? The good news is that you can follow the same general guidelines as other small businesses.

Before you begin, ask yourself these key questions:

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right - or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

Download Supporting Materials  (Free for ADA members) Components of a Business Plan

Existing dental practices may also need to update their business plans, especially if they want to expand.

An updated plan needs:

• Your dental practice’s financial position
• Your current debt, if any
• Updated lender information and terms
• A recent financial comparison with similar businesses
• An analysis of your current costs and your “break-even” point

• Read Time: 7 mins
• May 5, 2021

How to write a business plan for your dental practice

• Read Time: 7 min

The Floss / For Dentists / How to write a business plan for your dental practice

A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more. 

In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of your practice’s progress. 

And it functions as an essential marketing document. It helps show stakeholders in your business that your practice is sustainable and worth investing in, whether that investment is monetary or time-based. 

Your business plan should be a living document. As you gain experience and achieve goals, the plan should be modified to reflect changing goals and knowledge you have gained during the time the practice has been in operation. 

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Business plans provide you with a detailed guideline on what steps you need to follow in order to ensure your practice is a success and that it achieves both your short-term and long-term goals. They are an invaluable strategic tool that every dental plan should carefully consider and craft before opening their business. 

Each individual business plan will be unique to you and your business. However, here are some guidelines you can follow to make the process of creating your business plan easier. Some basic elements any business plan should incorporate include:

Executive summary

The executive summary is perhaps one of the most essential parts of the plan. It’s a short section at the start of the plan that summarizes the plan as a whole. Typically, this section is one to two pages in length.

Some elements that should be summarized as part of the executive summary are:

• Legal structure : Key to establishing your practice, determine what type of business it will be. If you’re setting up a partnership, this section should also include percentage ownership of each partner. Other elements that you should mention include resources like attorneys and accountants who will be part of your support team.
• Services provided : Explain which dental services you will be providing in your practice. This section will also clarify what your practice’s unique value proposition will be — what sets it apart from those of your competitors and other  dentists near you .
• Goals : List the overall goals of your practice by priority. You should start with the mission statement and then list out the specific goals.
• Market analysis : An analysis of the dental landscape in your area and your practice’s ability to meet your identified needs.
• Marketing strategy : A quick summary of which strategies you will be employing. This section should be a response to the market analysis, and you should go into more detail in the marketing plan part of the business plan.
• Break-even point : This will also be part of the financial plan and analyses how viable your practice is at the current time.
• Operations plan summary : Summarize what systems you have in place in order to increase the growth of your practice. You will need to go into more detail in the operations plan section.
• Organizational / staffing structure : A summary of how many staff you have, their responsibilities and roles, and a forecast of personnel needs.

This section is key when you approach lenders for loans. It should be enticing to potential lenders and explain how you plan to make your practice a success. Therefore, it should be persuasive and compelling.

While this section goes at the start of your plan, you should write it last. This is because it is a summary of the rest of the plan, and you will need to have a detailed plan completed before you can write it.

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Description of products and services

In this section, you should elaborate on the types of services your practice will provide patients. Explain whether specialty services will be performed in-house or will be referred to outside practices and doctors.

If you’re acquiring an existing practice as opposed to opening a new one, clarify any changes you’ll be implementing to the products and services the practice is already offering. 

Operations plan 

This is where you detail the operational systems that will help you run your practice, meet your goals, and measure how effective you are at achieving your aims.

It will describe how you will procure the products needed to keep the business running, what personnel will be part of your business, and how you will manage your inventory. You’ll also detail factors like hours of operation, any licenses and permits you’ll require before opening, dental insurances that your practice will and will not accept, schedule for equipment maintenance, and so on.

One of the most important parts of your operations plan is detailing a one-year action plan. This will serve as a template for you to follow and help you detail what steps you need to take to ensure your plan is a success.

This section is the ‘nuts-and-bolts’ part of your plan and is likely to be the longest section of your business plan. Managing operations efficiently helps increase profitability and decrease stress. Without an efficient operations plan, you will find meeting objectives and goals a challenging task. 

Market analysis and marketing plan

This is where you’ll document data on how your competitors operate. Some parts of your competitors’ practices you may want to look at include their online presence, SEO rankings, how they manage their digital content, and any other marketing efforts you think is relevant.

Once you have conducted a market analysis of your competitors, you’ll also need to document your own marketing plan. Elements you should include as part of your plan include an overview of your intended market and the type of patients you plan to target, their income level, age, and lifestyle.

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You should also clearly set out how you plan to set your business apart from competitors and maintain your own customer base. For example, if you operate in close proximity to another dental practice, how will you ensure patients looking to  find a dentist  visit your practice over that of your competitor?

Make sure to conduct a SWOT analysis. This is an analysis of your practice’s strengths and weaknesses, as well as the market opportunities you can take advantage of and the threats that your practice faces. This will help you better personalize your marketing plan to your goals while also considering outside factors that could hinder those goals and detailing how you will overcome those issues. 

Your marketing strategy should focus on developing awareness of your practice amongst prospective patients. This will include the use of internal marketing (brochures, posters, newsletters, etc.), external marketing (direct mail, email, advertising, online marketing through websites and social media, etc.), and customer service to ensure your patients have a good experience and keep on returning to your practice.

One key element of the marketing plan for modern dental practices is to map out their website design. Having a well-designed website can help you stand out from competitors and can be hugely beneficial in attracting patients. For example, suppose patients are able to make a  dentist appointment  online quickly. In that case, they are more likely to choose your practice over a competitor that makes it difficult to schedule an appointment. 

If your marketing strategy is going to be significantly different from that of your competitors, you should also explain the rationale behind your choice as part of your strategy.

Financial plan

A financial plan is a key component of the marketing plan and will be the section that’s of most interest to potential lenders. If you’re approaching banks or other individuals for a loan, this section will help them make an informed decision over whether or not to lend to you. Due to its importance, this section should be carefully planned out and meticulously written.

For new practices, the financial plan will be based on 12 and 24-month financial projections, as you won’t already have an existing performance to base it off. Some key elements that you should include in your financial plan include:

• Income projections over a 12 and 24-month period
• Your personal financial statement 
• Collateral you’ll offer in exchange for a loan
• The total amount of funds that will be required by your practice for a 24-month period
• A plan for how the funds will be allocated
• Cash flow forecast
• Historical financial analysis looking into the viability of a dental practice
• Supporting documents that may be required by the lender, including a copy of your credit report, historical financial statements, five-year financial projections, and any other relevant document

Your financial plan should lay out a plan that accounts for the impact of outside financial influences that will affect your finances. These influences include competition, the economy, seasonal variations, and business cycles, as well as any other factors that will impact your practice’s financials. 

Business plan checklist

If you’re just getting started on creating your business plan, there are a variety of templates and checklists that are easily available online. One free downloadable and printable checklist that you can use is  this one .

Before you get started on making your business plan, the American Dental Association (ADA) you make sure to ask yourself some important questions, including: 

• Can you describe your potential dental practice in detail?
• Do you have an actionable marketing plan?
• Who is in the market? What are they doing right — or wrong?
• What pricing and payment policies are you considering?
• What’s your growth strategy?

These will help provide you with a guideline you can refer back to when writing your detailed plan.

The ADA also provides a business plan checklist that is tailored to dental practices. You can download the checklist  here .

FAQs about dental practice business plans

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How much does it cost to open a dental office?

While start-up costs will differ based on where your practice is located and the types of services you plan on offering, the estimated cost of starting a dental practice  can be  upwards of $450,000, with up to a third of that being equipment costs.

How profitable is a dental practice?

On average, dental practices can have  about a  25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.

How much does a dental office make a year?

The amount you earn is dependent on the type of services your practice offers, including whether or not you offer specialty services.  On average , general practices earn around $770,000 a year, while specialty practices can make around $1.1 million annually. 

How do I write a business plan for a mobile dental clinic?

If you’re planning a mobile dental clinic, the process for writing a business plan is similar to that of writing a plan for a traditional practice. The steps you need to follow will be the same, and any lenders will expect you to present the same information as part of your business plan.

Remember, the executive summary and the financial plan are two key aspects of your business plan when approaching lenders. A well thought-out and well-written business plan does not only make your practice more appealing to lenders but it also provides you with a blueprint to follow in order to achieve personal and business-related goals. So when you’re writing out your business plan, regardless of whether it is for a traditional practice or a mobile clinic, make sure to include all the relevant details.

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Dental Clinic Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Dental Clinic

Are you about starting a dental clinic? If YES, here is a complete sample dental office business plan template & feasibility study you can use for FREE .

If you are a dentist and are interested in starting a business in the healthcare industry, one of the most preferred options is to open a dental clinic. With minimal startup capital you can successfully launch your own dental clinic. Before choosing a location for your dental clinic, ensure that you carry out thorough market survey and feasibility studies.

It will pay you to locate your dental clinic in a location where you will attract people that can pay for your services. Starting a dental clinic is one of those businesses that requires you to first look at the existing laws in the country or the State you reside, before going all out to start the business.

This is so because there is hardly any country that does not pay serious attention on their health sector. The health industry is usually highly regulated so as to guide against the infiltration of quacks or substandard hospital, clinics or health facilities. Here is a sample dental clinic business plan that is capable of leading you all the way;

A Sample Dental Clinic Business Plan Template

1. industry overview.

No doubt, the healthcare cum medical industry of which dental clinic is a subset of is perhaps one of the fastest growing and largest industries in the world; this is so because the wealth of any nation depends on the health of the nation.

Obviously there is hardly any country where the healthcare industry is not handled with all seriousness. As a matter of fact, the healthcare industry is known to gulp well over 10 percent of gross domestic product (GDP) of most developed countries.

The dentists industry includes practitioners with Doctor of Dental Medicine (DDM), Doctor of Dental Surgery (DDS) or Doctor of Dental Science (DDSc) degrees. Businesses that operate in this industry are primarily involved in the independent practice of general or specialized dentistry or dental surgery.

Dentists are known to either operate private or group practices in their own offices (e.g. centers or clinics et al). There is indeed a very large market for healthcare service providers in the united states and of course in most parts of the world.

For instance, the World Health Organization (W.H.O) estimated that there are about 9.2 million physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry personnel, 2.6 million pharmacists and other pharmaceutical personnel, and over 1.3 million community health workers worldwide. This goes to show that the healthcare industry is indeed one of the largest segments of the workforce of any nation.

It is on record that in 2011, healthcare costs paid to hospitals, dental clinics, physicians, nursing homes , diagnostic laboratories, pharmacies, medical device manufacturers and other players in the healthcare system business value chain, consumed an estimated value of 17.9 percent of the Gross Domestic Product (GDP) of the United States.

This is indeed the largest of any country in the world. As a matter of fact, experts projected that the healthcare share of the GDP of the United States will continue to grow, reaching 19.6 percent of GDP by 2016. The Dentists industry is indeed a very massive industry in the U.S. Recent statistics has it that The Dentists industry in the United States of America, is worth over $129bn, with an estimated growth rate of 3.4 percent.

There are about 182,784 dental clinics in the United States and they are responsible for employing about 955,958 people that comprises of dentist, dental surgeons, nurses and other health and non – health workers. It is important to state that there are no dental clinics with a lion share of the available market in the United States.

If you are considering starting your own dental clinic in the United States, then you should try and work around the industry barriers. The truth is that, the barriers to entry in the dental clinic line of business are high and this is due to the significant regulatory requirements and the experience and strength of incumbents. For example, medical licensure creates a barrier to entry in the healthcare sector.

As a matter of fact, it is absolutely compulsory for any investor who is looking towards starting a dental clinic to meet extensive federal, state and local laws and regulations. These regulations relate to the adequacy of medical care, equipment, personnel, operating policies and procedures.

Regulations also involve maintaining adequate records, preventing fires, setting rates and complying with building codes and environmental protection laws. These regulations make it difficult and costly for aspiring entrepreneurs to enter the industry.

Over and above, if you are determined and ready to go all the way, you will surely succeed in establishing your own dental clinic in the United States of America and you will be glad you did because it is indeed a profitable line of business.

2. Executive Summary

Benny Blanco® Dental Clinic, LCC is a standard, licensed and certified dental clinic that will be located in the heart of Long Beach, California – United States of America. We have been able to acquire a standard facility that is highly suitable for the kind of dental clinic business we want to operate.

Benny Blanco® Dental Clinic, LCC is in the healthcare cum dentist industry to provide dental care services such as dental consultations and diagnostic services, preventative services, restorative dental services, prosthodontics (fixed and removable), orthodontics, surgical oral and maxillofacial services, nonsurgical endodontic services, independent general dental practicing, independent specialized dental practicing, dental surgery, dental examinations, and dental treatments et al. We are well trained and equipped to service the market segments that require dental care services.

We are in the dental care business to deliver excellent dental care services to all those who will patronize our services. We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in California and The United States of America. Our employees are well trained and qualified to handle the wide range of dental care services.

Benny Blanco® Dental Clinic, LCC will operate a 24 hours 7 days a week dental service; our dental clinic facility will be opened round the clock to attend to clients (patients). We have a standard medical call center that is manned by trained health workers. Our workforce is going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers.

Benny Blanco® Dental Clinic, LCC will ensure that all our patients cum customers are given first class treatment whenever they visit our dental clinic. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows.

Benny Blanco® Dental Clinic, LCC is a family business that is owned and managed by Dr. Benny Blanco Doctor of Dental Surgery (DDS) and his wife Johannes Blanco (Nurse). Dr. Benny Blanco is going to be the Medical Director (Chief Executive Officer) of the dental clinic;

He is a qualified and well trained Doctor of Dental Surgery (DDS) with well over 15 years of experience working as a dental surgeon and dentistry researcher with the United States’ government. He will be ably supported by his wife Johannes Blanco who has grown in her career to become one of the most respected senior nurses in Long Beach – California.

3. Our Products and Services

Benny Blanco® Dental Clinic, LCC is in the business of ensuring that our patient / clients are well treated and taken care of and our services will be carried out by highly trained professional in the dentists industry who know what it takes to give our highly esteemed customers (patients) value for their money.

These are the dental care services that Benny Blanco® Dental Clinic, LCC will be offering;

• Independent general dental practicing
• Independent specialized dental practicing
• Dental surgery
• Dental examinations
• Dental treatments
• Dental consultations and diagnostic services
• Preventative services
• Restorative dental services
• Prosthodontics (fixed and removable)
• Orthodontics
• Surgical oral and maxillofacial services
• Nonsurgical endodontic services

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to dental care service delivery in the whole of Long Beach, California and also to be amongst the top 20 dental care service providers in the United States of America within the next 10 years.
• Benny Blanco® Dental Clinic, LCC is in business is to establish a first class dental clinic that will take care of both highly placed clients and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the dentists industry in California, and in The United States of America.

Our Business Structure

Benny Blanco® Dental Clinic, LCC is a business that will be built on a concrete foundation. From the outset, we have decided to recruit only qualified professionals in the dentists industry to man various job positions in our organization.

We are quite aware of the rules and regulations governing the dentists industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise to build our dental clinic brand to be well accepted in Long Beach California and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at Benny Blanco® Dental Clinic, LCC;

• Chief Medical Director / Chief Executive Officer
• Dentist / Doctor of Dental Surgery (DDS)

Nurses / Nurse’s Aides

• Admin and Human Resources Manager
• Sales and Marketing Executive
• Accountant / Cashier
• Customer Care Executive

5. Job Roles and Responsibilities

Chief Medical Director / Chief Executive Officer:

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Attends to high profile clients and severe dental surgery cases
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the organization
• Evaluates the success of the organization

Dentists / Doctor of Dental Surgery (DDS)

• Handles independent general dental practicing
• Responsible for dental surgery
• Handles dental examinations
• Handles dental treatments
• Handles dental consultations and diagnostic services
• Responsible for preventative services
• Handles restorative dental services
• Handles prosthodontics (fixed and removable)
• Responsible for orthodontics
• Handles surgical oral and maxillofacial services
• Handles nonsurgical endodontic services

Pharmacist:

• Responsible for managing the daily activities in the dental clinic (dispensary store)
• providing advice about health issues, symptoms and medications in response to customer enquiries
• Responsible for recruiting, training and managing staff
• Responsible for processing prescriptions and dispensing medication
• Responsible for ordering, selling and controlling medicines and other stock
• Responsible for meeting medical representatives
• Responsible for managing the organizations’ budgets
• Responsible for keeping statistical and financial records
• Responsible for preparing publicity materials and displays
• Handles marketing services
• Interfaces with third – party providers (vendors)
• Handles any other duty as assigned by the Medical Director.
• Responsible for managing our patients
• Handles dental and oral injury case management
• Responsible for offering medication management services
• Assists the dentists and dental surgeon in treating patients and during dental surgery

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Benny Blanco® Dental Clinic, LCC
• Serves as internal auditor for Benny Blanco® Dental Clinic, LCC.

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the chief executive officer in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Responsible for cleaning the dental clinic facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the dental clinic facility
• Handle any other duty as assigned by the admin and HR manager.

6. SWOT Analysis

Benny Blanco® Dental Clinic, LCC is set to become one of the leading dental clinics in Long Beach, California which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our dental clinic to be the number one choice of all residence and corporate organizations in Long Beach – California.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Medical Director (owner) has a robust experience in dentists industry, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the dentists / dental care industry.

This is the summary of the SWOT analysis that was conducted for Benny Blanco® Dental Clinic, LCC;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our dental clinic.

As a matter of fact, they are some of the best hands in the whole of Long Beach – California. Our location, the Business model we will be operating on, opening 24 hours daily and 7 days in a week, multiple payment options, well equipped medical call center and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business and also the finance needed for the acquiring some of the latest medical and dental surgical equipment et al.

• Opportunities:

The opportunities that are available to dental care services providers are unlimited and we are going to position our dental clinic to make the best out of the opportunities that will be available to us in Long Beach – California.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies (healthcare reform). It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new and bigger / well established hospital or dental clinic brand in same location where our dental clinic is located.

7. MARKET ANALYSIS

• Market Trends

The Dentists cum dental care industry has benefited from favorable government policies, favorable demographic trends, technological advances and of course continuous awareness of oral hygiene. Nevertheless, better dental preventive care has slightly suppressed the revenue generated in the industry.

So also, limited patient access to dental care, due to nearly one-half of states in the United States only covering emergency dental care for Medicaid patients, has caused some dental clinics to lower prices and cut into profitability.

The dentist cum dental care industry has recently begun consolidating, largely due to the pressures of healthcare reform. The truth is that, the demand for dental care services has steadily grown over the last five years, as dental care reform legislation broadened insurance coverage and the plummeting unemployment rate increased disposable income.

As an investor in the dentists cum dental care industry, in order to maintain an advantaged position in this competitive industry, you should source for the most skilled and specialized dental care professionals.

One thing about this industry is that labor costs are on the high side. However, hospitals have also faced nurse and dentist shortages and have struggled to recruit qualified personnel. Industry profitability has generally risen over the past five years due to increases in service prices. No doubt the dentists cum dental care industry will continue to grow and become more profitable because of the increasing awareness of oral hygiene.

8. Our Target Market

Benny Blanco® Dental Clinic, LCC is in business to service a wide range of but corporate and individual customers in Long Beach – California. We will ensure that we target but self – pay customers (who do not have health insurance cover), and those who have health insurance cover.

Generally, every living person, whether old or young will at one point or the order need to visit a dental clinic due to dental or oral health challenge. The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the dentists cum dental care industry in the United States.

Our staff is well – trained to effectively service our customers and give them value for their monies. Our customers can be categorized into the following;

• The whole residents within the area where our dental clinic is located
• Corporate organizations such as banks, insurance companies, manufacturing companies, oil and gas companies et al
• Health Management Organizations (HMOs)

Our Competitive Advantage

Aside from the competition that exists amongst various dental clinics, they also compete against other healthcare services providers such as hospitals, health centers and community clinics et al. that provide dental care services.

To be highly competitive in the dentists cum dental care industry means that you should be able to deliver consistent quality dental treatment and dental care service and should be able to meet the expectations of your patients at all time; they should experience improvement in their health when they patronize your dental clinic.

Benny Blanco® Dental Clinic, LCC is coming into the market well prepared to favorably compete in the industry. Our dental clinic facility is well positioned (centrally positioned) and visible, we have enough parking space with good security.

Our staff is well groomed in all aspect of dental care service delivery and all our employees are trained to provide customized customer service to all our clients (patients). Our services will be carried out by highly trained professionals who know what it takes to give our highly esteemed customers value for their money.

We are going to be one of the few dental clinics in the whole of Long Beach – California that will run a standard medical call center for 24 hours a day and 7 days a week. We have enough trained dental health workers that are ready to run a shift system.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups dental care service providers in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Benny Blanco® Dental Clinic, LCC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Benny Blanco® Dental Clinic, LCC;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. We have been able to critically examine the dental care market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Long Beach – California. Below is the sales projection for Benny Blanco® Dental Clinic, LCC it is based on the location of our hospital and of course the wide range of our services and target market;

• First Fiscal Year-: $50,000 ( From Self – Pay Clients / Patients ): $100,000 ( From Health Insurance Companies )
• Second Fiscal Year-: $100,000 ( From Self – Pay Clients / Patients ): $150,000 ( From Health Insurance Companies )
• Third Year-: $150,000 ( From Self – Pay Clients / Patients ): $300,000 ( From Health Insurance Companies )

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Benny Blanco® Dental Clinic, LCC will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round dental care services at affordable prices compare to what is obtainable in Long Beach – California.

All our employees will be well trained and equipped to provide excellent and knowledgeable dental care services and customer service. We know that if we are consistent with offering high quality dental care service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first fiscal year and then more than 40 percent subsequently.

Before choosing a location for our dental clinic, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence and corporate organizations in Long Beach – California. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the dentists cum dental care industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Long Beach – California.

In summary, Benny Blanco® Dental Clinic, LCC will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residence, business owners and corporate organizations in and around Long Beach – California
• Advertise our dental clinic in community based newspapers, local TV and local radio stations
• List our dental clinic on yellow pages ads (local directories)
• Leverage on the internet to promote our dental clinic
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with health management organizations, government agencies and health insurance companies.
• Attend healthcare related exhibitions / expos.

11. Publicity and Advertising Strategy

We are in the dental care line of business to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our dental clinic. Benny Blanco® Dental Clinic, LCC has a long term plan of opening our dental clinic in key cities around California which is why we will deliberately build our brand to be well accepted in Long Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Benny Blanco® Dental Clinic, LCC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community health programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Long Beach – California.
• Engage in road show from time to time in target communities
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our dental clinic’s logo et al.

12. Our Pricing Strategy

Benny Blanco® Dental Clinic, LCC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

On the average, dental clinics, hospitals and healthcare service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment. In view of that, it is easier for dental clinics, hospitals and healthcare service providers to bill their clients based in their discretions.

However, in some cases dental clinics, hospitals and healthcare service providers also adopt the hourly billing cum per visit billing method. For example, it is easier and preferable for dental clinics, hospitals and healthcare services providers to bill oral injury case management services by the hour as against a fixed price.

• Payment Options

At Benny Blanco® Dental Clinic, LCC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

If you are looking towards starting a standard dental clinic, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard dental clinic facility, you will need money to acquire medical equipment and supply and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

The items listed below are the basics that we would need when starting our dental clinic in the United States, although costs might vary slightly;

• The Total Fee for Registering the Business in the United States – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of Benny Blanco® Dental Clinic, LCC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Cost for Computer Software ( Accounting Software , Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for dental clinic remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $300,000
• The cost for Start-up inventory (stocking with a wide range of pharmaceutical items) – $150,000
• Storage hardware (bins, rack, shelves,) – $3,720
• Cost for Nurse and Drugs Supplies (Injections, Bandages, Scissors, et al)- $3,000
• Cost for dental / medical equipment – $100,000
• The cost for the purchase of furniture and gadgets (Computers, Printers , Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching a Website: $700
• Miscellaneous: $10,000

We would need an estimate of $700,000 to successfully set up our dental clinic in Long Beach – California. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Benny Blanco® Dental Clinic, LCC

Benny Blanco® Dental Clinic, LCC is a private business that is solely owned and financed by Dr. Benny Blanco and his wife Johannes Blanco (Nurse). They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Benny Blanco® Dental Clinic, LCC intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Benny Blanco® Dental Clinic, LCC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our dental care services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Benny Blanco® Dental Clinic, LCC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility to suit the design of our dental clinic: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Dental / Medical Equipment et al: In Progress
• Purchase of the Needed furniture, racks, shelves, computers , electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our pharmacy store: Completed
• Establishing business relationship with vendors (wholesale pharmaceutical companies):  In Progress

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Dental Laboratories Business Plan

Start your own dental laboratories business plan

Wright's Dental Lab

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Wright’s Dental Laboratory is being established with the goal of providing dentists with restorations of superior quality and value. We offer all the state-of-the-art esthetic materials. Our product quality and services are excellent.

At Wright’s Dental Laboratory, we recognize that every practice is different… and every doctor is unique. We will take the time to listen to casework problems. Examine the doctor’s individual situation. In short, we reach a full understanding of their needs before we recommend a solution. Then, working as their partner, we put our extensive resources to work for them.

The result is creative and practical solutions to their casework needs on a consistent basis. All backed by over twenty-five years of experience and an investment in the techniques that enhance patient care quality like Product C*, Brand B, Brand B Model 2, and Product E, as well as all the premier implant systems. At Wright’s Dental Laboratory, our products and services are a valuable complement to well-established restorative treatment plans that promote aesthetics, tooth reinforcement and conservative preparation techniques.

*Registered Trademark brand and product names have been disguised throughout this sample plan.

Keys to Success

The keys to success for Wright’s Dental Laboratory are:

• Our dental laboratory’s only dynamic resource is people. It must develop opportunities for each person to use his/her abilities to the utmost of their potential.

The objectives of Wright’s Dental Laboratory are as follows:

• Expand service area to include the entire LochJaw tri-county area.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Wright’s Dental Laboratory offers state-of-the-art dental restorations services to dental professionals.

Charles Wright attended State University and is a certified dental technician. He entered the dental laboratory industry in 1994 and by 2000 he had established his own small dental laboratory. Charles now joins his expertise with that of his brother, David, to create Wright’s Dental Laboratory. The synergy of their respective talents will allow the precision restorative capabilities of Wright’s Dental Laboratory to consistently provide leading-edge technologies and a high index of progressive services to the profession in the greater LochJaw area.

As an advocate of continuing dental education, Mr. Wright’s commitment to continuing education is illustrated by his involvement with metal-free restorations. Charles has successfully completed training in such state of the art techniques as Product E and Product E model 2 and Brand B model 2. He has also completed training for all the premier implant systems including Brand J, Brand K, Product L, Product M, Brand N, and Brand O.

Among his accomplishments, Charles has held the posts of vice president, secretary and treasurer of the Oregon State Dental Laboratory Association. Additionally, he is a member of the National Association of Dental Laboratories (NADL), the State Dental Laboratory Association and the American Academy of Cosmetic Dentistry (AACD).

David Wright attended State University and is a certified dental technician. He has spent over ten years working with some of the region’s most respected practitioners. David is committed to continuing education and has successfully completed Corporation X’s Advanced Crown & Bridge Dental Studies. He has also successfully completed training in all the premier implant systems including Brand J, Brand K, Product L, Product M, Brand N and Brand O.

David entered the dental laboratory industry in 1991. He began his training under the tutelage of his father with various phases of fixed and removable techniques. Over the years, David completed his training to become fully proficient in the design and fabrication of precision attachment restorations, implants and full mouth rehabilitation cases.

Start-up Summary

The start-up cost of Wright’s Dental Laboratory will consist primarily of equipment. Charles and David will each invest personal funds and also secure a long-term loan.

Company Ownership

Wright’s Dental Laboratory, located in a custom designed, 8,000 square foot facility using the latest, state-of-the-art restoration production systems and computerized case tracking, is owned by Charles and David Wright. The company will operate as a general partnership with both Charles and David performing management functions.

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Wright’s Dental Laboratory offers the following products:

Market Analysis Summary how to do a market analysis for your business plan.">

The LochJaw tri-county area has over 300 dentists. Next to salaries and benefits for associates, assistants and hygienists, dental laboratory fees are a dentist’s greatest expense.

Currently, there are seven dental labs in LochJaw. Of the seven, only four are full service. Most importantly, a new lab has not opened in the LochJaw area in the past six years. Over the past six years, the area’s population has grown tremendously. The current labs have not invested in the newest technology. Wright’s Dental Laboratory will set a new standard for products and services.

No where is this more important than in the dental care for children and seniors. The new materials and techniques creates more options for dentists to serve their young and senior patients. Wright’s Dental Laboratory is investing heavily in these new techniques and materials.

Market Segmentation

Wright’s Dental Laboratory will focus on dental professionals who work in the following three areas:

• Dental services for seniors;
• Dental services for children;
• General dental services.

Strategy and Implementation Summary

Wright’s Dental Laboratory will aggressively pursue dental professionals in the LochJaw area by offering discounted services to encourage them to try the new lab. Charles Wright will manage the marketing campaign to promote the business. He has extensive contacts in the dental community that will be critical to the building of the business.

Sales Strategy

The sales strategy will focus on offering dental professionals the new techniques and equipment that will assist them in serving their speciality populations (i.e., children and seniors).

Sales Forecast

For the first month there will be no sales, as the company will be establishing its operations. We anticipate that sales will grow quickly during the second and third month of operation.

The following is the sales forecast for three years.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The management team for Wright’s Dental Laboratory will be Charles and David Wright. Charles will be responsible for marketing, sales, customer relations. David will be responsible for managing the dental lab operation.

Personnel Plan

The personnel plan for Wright’s Dental Laboratory is as follows:

• Customer service (1)

Part way through the second year of operation it is estimated that the Lab will have to hire an additional customer service operator.

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Wright’s Dental Laboratory.

Start-up Funding

Each of the two Wright’s, David and Charles, will invest in the venture. An additional long-term loan will be secured from the SBA, or local lenders, with an interest rate not more that 10%.

Break-even Analysis

The following table and chart display the monthly break-even point.

Projected Profit and Loss

The following table and charts will highlight projected profit and loss for the next three years.

Projected Cash Flow

The following table and chart highlight the projected cash flow for three years. It will be necessary for each Wright brother to loan the company additional funds mid-year.

Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8072, Dental Laboratories, are shown for comparison.

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