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Coca-Cola: Preparing for the Next 100 Years
- Format: Print
- | Language: English
- | Pages: 28
About The Author
Cynthia A. Montgomery
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In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s flagship product, Coca-Cola, had been the world’s best-selling beverage for 100 ...