Learn more

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

Request a demo

  • What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your Coach

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

  • BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, use professional reference templates to make hiring smoother, character references: 4 tips for a successful recommendation letter, what is a letter of intent examples on how to write one, tips and tricks for writing a letter of interest (with examples), similar articles, how to ask for a letter of recommendation (with examples), 5 tips for reentering the workforce, anxious about meetings learn how to run a meeting with these 10 tips, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

  • Platform Overview
  • Integrations
  • Powered by AI
  • BetterUp Lead
  • BetterUp Manage™
  • BetterUp Care™
  • Sales Performance
  • Diversity & Inclusion
  • Case Studies
  • Why BetterUp?
  • About Coaching
  • Find your Coach
  • Career Coaching
  • Communication Coaching
  • Life Coaching
  • News and Press
  • Leadership Team
  • Become a BetterUp Coach
  • BetterUp Labs
  • Center for Purpose & Performance
  • Leadership Training
  • Business Coaching
  • Contact Support
  • Contact Sales
  • Privacy Policy
  • Acceptable Use Policy
  • Trust & Security
  • Cookie Preferences

Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

How to Write a Cover Letter

tips for writing your cover letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

  • Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

Partner Center

  • Search Search Please fill out this field.
  • Career Planning
  • Finding a Job
  • Cover Letters

Top 10 Cover Letter Writing Tips

Advice for Writing a Top Notch Cover Letter for a Job

tips for writing your cover letter

Maddy Price / The Balance

Are you working on a cover letter to send with your resume? It's important that your cover letter makes the best impression, because it's what can help you secure a job interview.

When you need to write a cover letter to apply for a job, it's sometimes the small things that can make a big difference. The closer to perfect your letter is, the better your chances are of impressing the hiring manager.

Follow these tips and techniques for sending a top-notch cover letter, and you will increase your chances of getting an interview.

Select the Right Type of Cover Letter

 Fizkes /  iStock / Getty Images Plus

There are  several types of cover letters  that can be sent to employers and contacts. For example, there are traditional cover letters (also known as application letters ), which are written to apply for specific job openings. If you know some who can refer you for a job, you'll want to write a referral cover letter .

There are also letters of interest (also known as prospecting letters), in which you ask about possible job openings at a company. Cold contact cover letters are written to companies that haven't advertised job openings.

Be sure to choose a type of cover letter that reflects what you are applying for, why you are writing, and what you are requesting.

Go Beyond Your Resume

Chris Ryan / OJO Images / Getty Images

Your cover letter should not be just another version of your resume. Instead, this letter should provide specific evidence of what you will bring to the company .

For your letter, pick two to three skills or abilities you want to highlight. Then offer examples of times you demonstrated those traits.

For example, if you want to highlight your experience and skill tutoring children, provide an example of how you successfully tutored a student. You can include a particular teaching moment when you were particularly successful.

These examples are what will make your cover letter different from your resume.

Whenever possible, include numbers to show how you have added value to previous companies you worked for. In the example mentioned above, you might provide data on how your previous students’ grades improved while working with you.

If you are a recent graduate or otherwise do not have a lot of work experience, you can highlight some of your transferable skills in your resume. Provide evidence from projects, classes, volunteer work, etc. that demonstrates that you have these skills.

Write a Custom Cover Letter for Every Job

A hiring manager can quickly tell if you have written a generic cover letter that you use for every job. That is a quick way to get your application thrown out. Instead, take the time to customize your cover letter so it reflects your interest in the specific position and company you're applying to.

Target each letter to fit the specific job. The best way to do this is to  match your qualifications to the job :

  • First, look carefully at the job listing.
  • Second, select two or three skills, abilities, or experiences that the job requires that you know you have.
  • In your letter, provide examples of times that you demonstrated each of those skills.

Include  keywords  from the job listing in your cover letter as well. For example, if the listing says the ideal candidate has experience with “data-driven decision making,” you might include an example of a time you used data to make a decision or solve a problem.

Take the time to showcase your personality  and explain how you'd be a terrific fit for the position and the company.

It can be ​time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort. A custom letter will help the reader to see, at a glance, that you are a good match for the job.

Don't Point Out What You're Missing

Generally, don’t apologize for anything in your cover letter. There are some things you don't need to include in a cover letter . If you lack a required skill or degree, don’t mention it. That will only highlight what you don’t have. Instead, focus on highlighting the skills and experiences you do have, and explain how they make you a great fit for the job.

However, when you have recent gaps in your work history (within the past year or so), whether from being laid-off and out of work, taking time out from the workplace to spend with your family, traveling, going back to school, or for any reason, your cover letter gives you an opportunity to  explain an employment gap .

If you decide to mention this employment gap in your cover letter, do so very briefly, then quickly return to highlighting your skills and abilities.

Try to Find a Contact Person

It's not always easy to find a contact person to address your cover letter to, but it's worth spending some time trying. When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the  hiring manager .

Be sure to address your cover letter to the specific hiring manager who will be reading your letter. If you don’t know who that person is, check out the company website, or even call the company and ask.

If you can’t figure out who will be reading the letter, address your letter with the greeting, “Dear Hiring Manager.”

If you have any contacts at the company who referred you to the job or are willing to put in a good word for you, mention their names in the first paragraph of your letter. This is a great way to gain an employer’s interest. However, make sure you have checked with your contacts in advance and asked if they are willing to give you a referral .

Format Your Cover Letter Properly

It's essential for your first impression to be a good one, because that's a step towards getting an interview. You will want your cover letter to not only to include the proper information, but also to look polished and professional. Therefore, be sure to format your cover letter properly. If you are sending a physical letter, use business letter format. Include your contact information, the date, and the contact information of the employer at the top of the letter.

If you are sending your cover letter as an email , your format will be a bit different. You will also need to include a subject line that mentions your name and the job title.

A  cover letter should not be longer than a page (three to four paragraphs at most).

If your cover letter is a bit too long, you can adjust the margins to give yourself more space.

However, you want to have plenty of white space in your cover letter, so don’t make the margins too small.

Also include a space between your greeting, between each paragraph, and after your closing. This will add white space as well. No matter how you send your cover letter, be sure to pick a simple, readable font . 

Be Yourself and Show Your Personality

You want your cover letter to be professional, but you also should be clear about what you have to offer the employer—and that's you and your credentials. Professional doesn't mean that you have to use awkwardly formal language. Avoid phrases that don’t feel natural, like “Dear Sir or Madam,” or “I wish to convey my sincere interest in a position at your exquisite institution.” Instead, use clear, straightforward language.

Also avoid clichéd, overused phrases that hiring managers are sick of reading (“go-getter,” “team player,” etc.). Replace those phrases with power words like “initiated” and “collaborated.”

You want to come across as polite and professional, but not fake. Don’t use language that feels uncomfortable or corny. Read more about how to show your personality in a cover letter .

Use Cover Letter Examples and Templates

Take the time to review cover letter examples before you start writing your own letter to apply for a job. Examples can give you an idea of how to structure your letter, and what information to include.

Also check out some cover letter templates , which can help you format your letter. A template also gives you the framework you can personalize for your own letters.

While it is useful to look at templates and examples, be sure to change any letter sample to fit your own skills and abilities, and the position you are applying for.

Proofread and Edit Your Letter

Because hiring managers look at hundreds of applicants, a small typo can make or break your chances of getting an interview. Therefore, be sure to thoroughly proofread your cover letter(and all of your application materials, for that matter).

Read through your letter, looking for any spelling or grammar errors. Make sure you have the correct company name, hiring manager’s name, date, etc. in your heading.

Reading your letter out loud is a useful way to check for mistakes.

Consider asking a friend or family member to read your letter as well. Ask them to check for errors, but you can also ask for more general feedback. Ask whether or not your friend is convinced that you are a great fit for the job after reading your letter.

Follow the Instructions in the Job Posting

The most important part of sending a cover letter is to follow the employer's instructions. If the job posting says to include your cover letter and resume as an email attachment , attach Microsoft Word or PDF files to your email message. If the hiring manager says they want you to submit your materials using an online application system , don’t email or mail a physical application.

If you need to email your cover letter , be sure to include your name and the job title of the position in your message.

It's important to send your cover letter and resume attachments correctly, to include all the information requested so your message is read, and to let the receiver know how they can contact you to schedule an interview.

CareerOneStop. " How Do I Write a Cover Letter ."

16 Secrets for Writing Cover Letters That Get You Hired

I can write a solid resume, interview well, and make sure that my online presence is on point.

The one thing that’s always been a struggle? The dreaded cover letter.

Cover letters can be absolute torture, and it feels like there are a million ways to screw them up. Is yours too formal or informal? Too long or short? Too much information or too vague?

There’s an upside, though: Making your cover letter awesome doesn’t have to be a long, difficult process. In fact, as I’ve written more and more cover letters over time (and started helping dozens of other people write theirs), they’ve actually become (gasp!) fun.

Below, I’ve listed the 16 most important tips I’ve learned to make crafting a cover letter into an easy and pain-free process. Half of the tips are related to what you write, and the other half are tiny things that’ll make sure your cover letter is better than the rest. By the end of the list, there’s no way a hiring manager will be able to shuffle you to the bottom of the pile. Or you know…delete your email…

8 Tips for Cover Letters That Grab Hiring Managers’ Attention

1. Describe a pain point

Here’s the most important question any cover letter should answer: What problem would hiring you solve?

Notice that this question is about the company’s problem, not your desire to land the job! Tricky, I know.

But think about it: If a company has put up a job description, it means they have a pain point and need a solution. For example, if a company is hiring a web designer, it means they don’t think their current layout is up to snuff and they’re looking for someone who can get them there. That’s the problem they need solved, and that’s what your cover letter should make clear in first few sentences.

2. Don’t regurgitate your resume

This is a tip that you’ve probably heard before, but it happens all the time : Don’t use your cover letter to simply restate your resume!

Your cover letter is the perfect place to expand on things that your resume doesn’t detail, illustrate the more intangible reasons why you’re perfect for the job, and explain any particular circumstances that warrant discussion (for example, if you’re making a sudden or drastic career change).

Skillcrush: 22 Things to Remove From Your Resume Immediately

3. The tone should match the company

Cover letters are great for companies not only because they can see if you can solve the problem at hand, but also because they give hiring managers a sense of whether or not you understand the company culture.

How do they figure this out? Tone.

Take a look at a company’s website, how its social media is phrased, and how its employees talk about it online. Is this company a little more informal and fun? Is it buttoned-up and corporate? Your cover letter should be written in a tone similar to that of the company’s copy. Obviously put a professional spin on it, but keep the company’s culture in mind.

4. Keep the focus on the company

Hiring managers assume that if you’re applying to a particular job, that must mean you really want that job. Thus, you don’t need to spend your entire cover letter reiterating how badly you want the job and how great the experience would be for you .

It’s okay to spend one or two sentences tops explaining your love for the company, but then it’s time to turn the tables.

The majority of your cover letter should be illustrating to a potential employer what hiring you would do for their company. Again, focus on the pain point: What talents and skills do you have that would help this organization tremendously?

5. Use your numbers

A big problem I’ve seen in lots of cover letters is that they tend to be very vague in describing any notable accomplishments or achievements.

For example, instead of saying that you have had “a great deal of success as an email marketer,” use your numbers: “I spearheaded an entire newsletter redesign that resulted in a 500% increase in our open rate, which proves…”

Numbers also add intrigue and leave hiring managers wanting to hear more!

Psst! This tip holds true for resumes! ( More here .) Adding numbers and statistics is a solid way to stand out!

6. Make your anecdotes short

While examples can make your cover letter super effective, many people make the mistake of including unnecessary or irrelevant information when using anecdotes that make them drag on and lose their umph .

My personal rule is to make any example or story no longer than three sentences so that you can avoid going overboard and wasting valuable space. Here’s how to break it down:

  • Sentence 1: Introduce the skill you’re highlighting.
  • Sentences 2: Explain the situation where you showed off this skill.
  • Sentence 3: What was the end result? Explain what it did for the company and what it proves about your character.

7. Make your opening line memorable

If the big opener to your cover letter is “I’m applying for Position X at Company Y” or “My name is…” it’s time to press the backspace button. There are two things wrong with both of these phrases:

  • They’re redundant, so you’re taking up precious space! A hiring manager is already going to know your name from your application as well as which position you’re applying for. No need to repeat it.
  • They’re generic and unmemorable. Give your hiring manager something to get excited about or be intrigued by.

So, how can you start a cover letter with something that has a little more pizzazz? Try opening with a favorite short anecdote, a quote that best describes you as a professional, or your personal tagline.

8. Everything should relate to the job description

As you write (and then read through) every line of your cover letter, ask yourself: How does this sentence relate to the job description? If you find yourself going on tangents or including facts that don’t prove your ability to excel at the job or understand the company culture, take it out.

And if you need some help making sense of exactly what will prove you are qualified for the job at hand, check out these 10 Tips for Deciphering Tech Job Listings .

8 Tips for Putting the Finishing Touches on Your Cover Letter

1. Research whom to address your letter to

Scrap the “To Whom It May Concern” greeting and do some research to find out who will be reading your cover letter.

In some cases, employers will be super helpful and straight up tell you whom to address that cover letter to. If you aren’t so lucky, a quick Google search can help, or if you have a connection to a potential employer, have a professional contact ask around to see if they can get a name.

If all else fails and you really want to avoid the dreaded “To Whom It May Concern” line, feel free to shoot the company an email. I did this before when I was applying to a company that had a plethora of people on its editorial and HR teams and I had no idea who’d be hiring me.

Here’s the quick template I used:

I’m applying to [name of company]’s [name of job title] position, and I was having some trouble figuring out whom specifically to address the cover letter to. Is there a particular person or department I should direct it to?

Thanks so much for your time!

[Your name]

2. Be smart with hyperlinks

If you’re going to use hyperlinks in your cover letter, there are two important things to keep in mind. First, try not to include more than two or three links tops in a cover letter (like an online portfolio or personal website). All links should be relevant, and your cover letter shouldn’t be used as a dumping ground for everything you’ve ever created!

Second, make sure you add context to a hyperlink to both draw attention to it and to make the hiring manager understand that it’s worth his or her time to click on. For example, if you’re referencing a recent design project you did, add that said project can be found “in my online portfolio” and add a hyperlink.

3. Delete extra images, clipart, emoticons and emojis

This is a no-brainer: Regardless of how “chill” the company says it is, keep clipart, emoticons, emojis, cute pictures of your puppy, and any other images OUT of your cover letter!

Squeeze an emoji into a cover email if you’re SUPER confident it’s appropriate. Otherwise, steer clear.

4. Keep it short (like, really short)

I’ve seen dozens of cover letters in the past month, and the biggest issue across the board is that people make their cover letters way too long.

Here’s the general rule of thumb to follow: Your cover letter should be a single page (no more!) and around 300-350 words. If you’re writing a cover email, three to five sentences works (since you usually have attachments or links for a hiring manager to click on).

5. Keep your font professional (and normal)

True story: I once received a cover letter from a friend where he’d had kept his writing to one page—but it was in eight-point font. Yikes.

Your cover letter font size should be normal (aim for between 10-point and 12-point), and your font should be straightforward and professional. Favorites include Arial, Times New Roman, and Georgia. Just say no to Curly Q or Comic Sans.

Skillcrush: 8 Free Font Pairings You Have to See

6. Break up your paragraphs

Nothing provokes fear in people faster than a wall of text. Hiring managers get a visual of your physical cover letter before they ever read it, and if their first reaction is, “Oh god, it’s all one paragraph!” that’s not a good sign.

Instead, break up your cover letter into smaller paragraphs of three or four sentences each. It’s so much more aesthetically pleasing, and the person reading your cover letter will thank you.

7. Cut the vague professional jargon

As with in a resume, using phrases like “team player,” “self-motivated,” or “results driven” only makes your cover letter generic and unmemorable. Use more lively language, or better yet, use specific examples to prove your point.

8. Re-read your cover letter over (and over and over)

Editing is the most tedious but also the most necessary part of any cover letter writing you do. Start by printing your cover letter out and reading it aloud. I also recommend reading the cover letter starting with the last sentence and working your way up.

Another pro tip: Definitely get someone else to read your cover letter. In many cases, you might think your writing is pristine, but a friend will find at least a couple typos and point out some places where your wording is a little clunky.

Getting that perfect cover letter doesn’t have to be a time-consuming process. Use these tips and you’ll be snagging the job (and impressing potential employers with your savvy) in no time!

Skillcrush: The Ultimate Guide the Perfect Email Cover Letter

Lily is a writer, editor, and social media manager, as well as co-founder of The Prospect , the world’s largest student-run college access organization. She also serves in editorial capacities at The Muse, HelloFlo, and Her Campus. Recently, she was named one of Glamour’s Top 10 College Women for her work helping underserved youth get into college. You can follow Lily on Twitter at @lkherman

More Must-Reads From TIME

  • Exclusive: Google Workers Revolt Over $1.2 Billion Contract With Israel
  • Jane Fonda Champions Climate Action for Every Generation
  • Stop Looking for Your Forever Home
  • The Sympathizer Counters 50 Years of Hollywood Vietnam War Narratives
  • The Bliss of Seeing the Eclipse From Cleveland
  • Hormonal Birth Control Doesn’t Deserve Its Bad Reputation
  • The Best TV Shows to Watch on Peacock
  • Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time

Contact us at [email protected]

You May Also Like

Top 21 Cover Letter Tips [to Land the Job!]

Background Image

You’ve narrowed in on the perfect job and you’ve got your resume down.

There’s one more step before you send out that application: the cover letter.

The cover letter is ESSENTIAL in the job application process. It complements your resume by giving the hiring manager a taste of your personality and enthusiasm for the position.

If you’re wondering whether you’re doing it right, stop worrying. We’ve got you covered!

In this article, we’ll give you all the cover letter tips you’ll ever need!

We’ve divided  our cover letter tips into three main parts, in order of importance:

  • Essential Tips - These tips are fundamental to writing a killer cover letter.
  • Important Tips - These cover letter tips are also important, but not as essential.
  • Nice-to-have Tips - Not super important, but these tips can still be a nice addition to your cover letter.

9 Essential Cover Letter Tips

Tip #1 - get the basics right.

Before we get into any of the other tips, we want to make sure you know what a great cover letter looks like .

In a nutshell, a cover letter consists of six main parts:

  • A header , which contains your contact information
  • A greeting for the hiring manager
  • The opening paragraph , where you open with an attention grabber and list your top achievements
  • The second paragraph , where you explain why you’re the perfect candidate for the job
  • The third paragraph , where you explain why you’re compatible with the company, its work culture, and its goals
  • The closing remarks

cover letter tips

Tip #2 - Tailor your cover letter to the position

You might be tempted to write one awesome cover letter and use it for every position you apply to.

After all, if it’s so good, it should work everywhere, right?

The thing is, the whole point of a cover letter is to show your achievements and enthusiasm about the particular company and position you are applying to.

Different positions have different requirements and responsibilities. You can convince a recruiter to hire you if you make a case for why you’re great for that particular position , not why you’re great in general. 

This is why a one-letter-fits-all approach does not work.

To personalize your cover letter to the exact position you are applying for, you should:

  • Identify the position’s key responsibilities and get a sense of what kind of person they are looking for.
  • Write a cover letter that demonstrates how you can handle those responsibilities and how you’re the right person for the job.

Both candidates are applying for the position of brand development manager in company XYZ.

I am responsible and creative. I have also done well in all my previous positions. I enjoy the work culture in your company and I believe I would be a great fit here.

A brand development management position in XYZ is key to successfully launching XYZ’s brands into e-commerce. In my previous positions, I have led 14 projects and have developed four separate brand launch plans, all of which have raised awareness of the brands within 6 months of the launch plan application.

Rose obviously sends the same cover letter to all job applications because there is nothing position-specific about the way she describes her skills. 

Candance, on the other hand, has identified the position’s requirements and key roles and demonstrates how she’s a great fit for it.

Now, which one would you hire based on what you read?

Tip #3 - Use your professional email

This might sound obvious, but it’s something important that might easily slip your attention.

If you use that [email protected] email you made in the fourth grade in your cover letter, the hiring manager immediately X-s you out.

No silly puns and no pop culture references: use a professional email that has your first name and last name.

Tip #4 - Don’t repeat your resume

The hiring manager already has your resume. If you simply repeat the information you’ve provided there, what’s the point in writing a cover letter at all?

So what exactly can you say besides what they already know?

Think of the cover letter as the “story” behind your resume. Write about what makes you passionate to do what you do and why you’re a good fit for the position.

Let’s say that in your resume you mention that you worked as a tech assistant and highlighted your key responsibilities. 

In your cover letter, you want to highlight how working as a tech assistant prepared you for the position you are applying for and why you’re passionate about joining the team. 

This way, the hiring manager can also see part of your personality and motivation.

Tip #5 - Make it easy to read

You might be tempted to use long, convoluted sentences and SAT words to show how you’re a professional, sophisticated person.

You don’t want the hiring manager to spend five minutes on one sentence wondering just what the heck you are trying to say.

Keep your language simple and your sentences short and straightforward.

Tip #6 - Keep it short

This one’s pretty simple: don’t drag out your cover letter. One page is more than enough.

The golden rule is to keep it between 250-400 words long in 3-6 paragraphs .

You don’t want to risk the hiring manager getting tired and stopping halfway through reading it.

Tip #7 - Follow submission instructions

The company usually specifies the format you should use when submitting your application.

Look out for specifications about:

  • File format (Word, PDF)
  • Font & margins
  • Content specifics, like which sections or contact information to include

Follow those instructions to a T or the Applicant Tracking System (ATS) might end up not reading your file at all .

If there is nothing specific in the job posting, your best bet is to submit your cover letter in PDF format . Use the same font and design as your resume to enhance your personal brand .

You can pick one of our custom Novorésumé cover letter templates and start writing. 

cover letter tips example

Once you’re done creating your resume, it automatically downloads as a PDF.

Tip #8 - Proofread your cover letter

Once you’re done writing, make sure your cover letter doesn’t have any spelling mistakes or grammatical errors. They’re absolute turn-offs for recruiters.

Use a spelling checker or the online writing app Grammarly to make sure your letter is flawless.

Tip #9 - Match your cover letter with your resume

Want your application to stand out from the rest?

Match your cover letter style & formatting to your resume.

CIt will make you more memorable as a candidate and show that you care to put in the extra effort by presenting a unified application package.

And you know what's the best part? Creating a matching resume and cover letter doesn’t have to be hard!

At Novorésumé, each of our resume templates comes with a matching cover letter design, so all you have to do is pick a style you like, and half the work is already done for you. 

cover letter resume matching tips

9 Important Cover Letter Tips

Tip #1 - address the letter to the hiring manager.

The days when you used “To whom it may concern” or “Dear Sir/Madam” to address your cover letter are long gone.

The best practice is to address your cover letter directly to the hiring manager , as “Dear Mr. Doe”.

That’s usually the head of the department you are applying for or the HR manager.

How can you find his or her name??

  • Check the job posting for any contact details.
  • Check the company’s LinkedIn and website for the job title.
  • Ask any contacts you might know inside the company.

If you still don’t have any clue who to address your cover letter to, here’s what you can use:

  • Dear [Department] Team,
  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager

Tip #2 - Open up with your achievements

The first impression you make is vital because you only get one chance, and it can make or break your application.

The opening paragraph of your cover letter serves as the first impression to the hiring manager. He or she has countless cover letters to read so yours should pop out from the start.

Thus, you must start outlining why you’re a great candidate for the position in the introduction .

Let’s demonstrate how to do it correctly by looking at the two examples below.

What’s the difference between these two cover letter introductions :

“My name is Justin Brown and I would like to contribute towards ABC’s goal to create an outstanding visual experience for end customers throughout the world. Previously, I’ve worked for XYZ, a renowned graphic design company, for 5 years, where I helped create high-quality visual designs from concept to specs to final product. I believe my updated industry experience, along with my ability to adjust between the bigger picture and concrete problems, as well as my attention to detail, makes me the right candidate for the position.”

“Hi, my name is Josh and I really want to work for your company. I heard about the job opening from LinkedIn and decided to apply. I used to work as a graphic designer for XYZ for 5 years, and this is the perfect opportunity for me.”

If there’s one obvious thing, it is that the second one is a WINNING introduction. 

Why? Well, unlike Josh, Justin’s introduction:

  • Opens with an attention-grabbing sentence , highlighting how Justin can contribute directly towards the company’s goals.
  • Outlines his responsibilities and achievements in his previous position.
  • Describes what makes him the perfect candidate .

Meanwhile, Josh’s introduction doesn’t say much about him as a candidate except that he used to be employed for five years. 

Granted, Josh could be better qualified than Justin, but you could never tell from his cover letter. The hiring manager probably stopped reading and added Josh to the “Rejected” pile.

That’s why you should go beyond the basics in your cover letter’s introduction. Make your intent, contribution, and skills known upfront.

Tip #3 - Use bullet points for your qualifications

There’s a good reason why we use bullet points so much:

  • They help us list things effectively 
  • They get the point across
  • They break up the paragraphs into smaller chunks and overall makes the cover letter easier to skim or read
  • They summarize a lot of information in a digestible manner

See what we did there?

That’s what you should do when you list your qualifications in your cover letter as well. 

Instead of writing everything out, use bullet points to sum up all your successes. The hiring manager will be immediately drawn to them and WON’T just skim through your cover letter mindlessly. 

Tip #4 - Use numbers and facts

Whenever you describe your successful experiences, you want to enrich them with actual percentages, numbers, and tangible facts.

When achievements are backed up by real performance metrics, they boost your credibility.

So, instead of simply describing your achievements:

“I have previous experience with transfusion therapies and taking care of people with rare diseases. I also speak three languages, which can come in handy with patients from different nationalities.”

Use the power of numbers (and bullet points) to convince the hiring manager.

My 10 years of experience in the medical field have contributed towards my excellence in:

  • Managing the medical care of 75+ patients with rare diseases.
  • Assisting 25+ patients attending transfusion therapy. 
  • Taking care of 50+ patients from different nationalities, made easy by my fluency in English, German, and Spanish.

Tip #5 - Avoid cliches

Cliches are so overused, they risk making you look as if you have no original thoughts.

Any of the following can be a cliche (but not only):

  • I am a great team player.
  • I am a multi-tasker.
  • I have great attention to detail.
  • I am a good communicator.

After all the insights we’ve shared with you so  far, you might guess why cliches are a NO:

They add nothing of substance to your content. And you want to use the valuable space in your cover letter to showcase why you’re a great fit for the job. 

Whenever you are tempted to write a cliche, twist it by providing facts to back up your experience.

So, instead of saying : 

“I am a great team player”.

Show them why you are one by describing your experience: 

“In my previous position, I worked with five other colleagues from three different departments to arrive at a marketable digital solution for our customers. Working with individuals with diverse opinions taught me the value of effective teamwork, a lesson I am happy to utilize in this position.”

Tip #6 - Use acronyms correctly

Acronyms are great. They save up space and show the hiring manager that you speak the industry lingo, especially if you’re applying for a technical position.

And yes, chances are the recruiter understands all the acronyms you might use in your cover letter. 

Nonetheless, you should never use acronyms thinking the recruiter understands them. Instead,  write the word the first time around and put the acronym into brackets, and then you can go ahead and use just the acronym if it repeats throughout the text. 

Here’s what we mean:

I have two years of experience with Amazon Web Services (AWS). I have specifically worked with Amazon Elasticsearch (AES) in my previous position. I believe the cloud computing service model provided by AWS can be successfully applied to your business model. 

I have two years of experience with AWS. I have specifically worked with AES and AMI in my previous positions.

Tip #7- Don’t include your address

By all means, you should include your contact information in your cover letter.

However, your address or area of work goes into your resume , not the cover letter.

Tip #8 - Don’t apologize

There comes a time when you have to account for possible red flags in your work experience.

These can include:

  • Getting fired or being laid off
  • Having too many short-lived jobs
  • A gap in your resume
  • Lack of experience

You might want to rush and explain these red flags in your cover letter, just to let the hiring manager know there’s nothing to worry about.

We’re here to say NO.

Do not apologize or explain anything you think is “negative”. The hiring manager will bring up any concerns he or she might have in your interview. You’ll have an opportunity to answer there.

Tip #9 - Don’t be arrogant

Just as being apologetic is not a good look, being over-confident is equally damning.

Nobody likes someone cocky, so avoid talking in superlatives or praising your abilities. 

Let your work experience and achievements speak on your behalf.

In my previous position, I surpassed my yearly conversion targets by 34%.

I am a great employee. All my previous managers loved having me around because I was the best at my job.

4 Nice-to-Have Cover Letter Tips

Tip #1 - insert your social media and personal website.

Including your professional social media or personal website adds an extra touch to your cover letter.

Hint: We’re not talking about your Facebook or VSCO. You probably take great pictures of your food, but that will not get you hired.

If you have a LinkedIn, Github, Behance, or Dribble account, however, it can give the hiring manager something extra to look at.

If you have a personal website with your showcased work or portfolio, even better!

Make sure to add a link to those under your contact information

Tip #2 - End with a call to action

Ending a cover letter is usually the hardest part. You’ve described all your achievements, thanked the manager for their time, now what?

We recommend concluding your letter with a “call to action”, inviting your hiring manager to take further steps.

For example, you could write something like: 

“I look forward to further discussing how my legal skills and experience can help ABC with corporate and commercial transactions for its international operations.”

Tip #3 - Use power words and action verbs

Power words and action verbs are selected words you can use throughout your cover letter to make your achievements *pop* more .

So, instead of saying “I was responsible for” fifteen different times, you can use some action verbs to make your language more diverse, like:

  • I managed a team of five people.
  • I facilitated the communication and task allocation of five people.
  • I coordinated a team of five people.

They make your text flow smoothly, enhance the power of your actions, AND make your language more versatile.

If you want to sprinkle some of these magical words in your resume, check out our complete list of 340+ action verbs and power words .

Tip #4 - Get a second opinion

Sometimes when we’re writing we get so lost trying to put our thoughts into words, we lose sight of the bigger picture.

If you have a capable friend, recruiter, or career advisor, it doesn’t hurt to ask them to take a look at your cover letter. 

Have them check it for spelling and grammatical mistakes (just in case you missed any) and whether they think your cover letter does your skills and qualifications justice.

Got the green light?

Ready to go!

And that’s it!

The road to writing your cover letter is filled with Dos, Don’ts, and lots of caffeine. 

We hope you enjoyed the guide and have a good sense of what’s expected of you.

Now stop procrastinating and get to writing!

Or, check out some of our other top articles:

  • How to Write a Resume | Professional Guide w/ 41+ Examples
  • Top Cover Letter Examples in 2024 [For All Professions]
  • How to Write a Motivational Letter (and Get Accepted Anywhere in 2024)

cookies image

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

  • Virtual Experiences
  • In-Person Experiences
  • Hybrid Experiences
  • Social Calendar [New]
  • Experience FAQ
  • Features & Benefits
  • How Pricing Works
  • Client Testimonials
  • Happiness Guarantee
  • Blog Articles
  • Video Library
  • View 48 Experiences

25 Tips on How to Write a Cover Letter with Examples

You found our guide on how to write a cover letter with examples .

These tips provide step-by-step instructions on creating an effective cover letter. For example, steps can include understanding the purpose and identifying the target audience. The purpose of these guidelines is to help job seekers create attention-grabbing letters. These guidelines are also known as “best cover letter examples” and “writing a cover letter.”

These tips on how to write a cover letter with examples are similar to preparing for an interview , writing work emails , and business writing books .

This list includes:

  • writing a cover letter
  • steps for writing a cover letter
  • cover letter templates
  • cover letter tips
  • cover letter guidelines

Let’s get to it!

Tips on how to structure a cover letter

Formatting a cover letter makes it easier to read, so it is important to refine your structure. Here are some cover letter guidelines to consider.

1. Cover Letter Format

The cover letter format should be professional, clear, and concise. The formatting should match your resume for a clean and consistent look. You should use the same font, font size, and header style. These simple tips help you look organized and composed.

2. Header and Contact Details

When creating a cover letter, the header is the first item potential employers see. This section contains your contact information and the date. Your name, address, phone number, email address, and professional social media links are crucial parts of the header.

It is important to ensure that all information is accurate and current. The date should align with your contact details on either side of the page. A properly designed header establishes a professional first impression. Further, employers can readily contact you for additional communication.

Get our free team building toolbox

  • icebreaker games
  • bingo cards

heart

3. Salutation

Your cover letter opener should include a professional greeting addressed directly to the hiring manager. If possible, research the manager’s name for personalized engagement. For example, “Dear Mr. Smith” stands out. If you do not know the hiring manager, then default to a general “Dear Hiring Manager.” This opener shows respect and formality.

4. Opening Paragraph

When writing a cover letter, the first paragraph introduces you to a potential employer. It is important to begin clearly stating the specific position you are applying for and how you found out about the job opportunity. You can also touch on your relevant experience or skills that show why you are a good fit for the role. However, remember that you do not need to repeat your entire resume on the cover letter.

This paragraph establishes the tone for the rest of your letter and encourages the reader to continue learning about you. Creating an interesting opening paragraph can grab the attention of hiring managers. By showing your enthusiasm and skills, you make a positive initial impression.

5. Body Paragraph

In the body paragraph, you should write details that support the main points of your cover letter. This section should expand on your qualifications, experiences, and achievements. This info can highlight specific examples demonstrating why you are the ideal fit for the position. Each sentence should add value and relevance to your application, showcasing your skills. Writing a strong body paragraph can greatly enhance the overall impact of your cover letter.

Readability is an important factor in your letter. Try to avoid walls of text. Many recruiters skim cover letters, so perhaps line breaks and bullet points to make the letter easier to scan. Be sure to incorporate plenty of white space. Also, consider placing your most important achievements and information strategically in highly visible spots, such as the start of a line or a paragraph, to increase the likelihood of a reader noticing them. Incorporating keywords from the job posting is another smart move.

When writing your cover letter, avoid replicating your resume. The cover letter is a chance for you to provide additional information that might not be evident in your resume or CV, such as your motivation to work for the company or individual achievements or experiences that make you desirable for the role. Be sure also to use action language and mention accomplishments and results instead of simply stating duties.

6. Closing Paragraph

To close a cover letter, express gratitude for the reader’s time and consideration. This section should also reiterate your interest and invite further contact. For example, “Thank you for considering my application. I look forward to the possibility of discussing my qualifications further. Feel free to contact me at your earliest convenience.” Overall, showing gratitude and offering a call to action helps close out your writing.

7. Signature

A signature provides a personal touch and enhances the document’s professionalism. First, start by choosing a closing salutation. Friendly and professional phrases work best, such as “All the best” or even “Sincerely.”

Your signature should be at the end of your document. This signature must be clear and contain your full name. If you are submitting a cover letter online, then consider using a digital signature. Another option is to sign your name using a program like Procreate and insert the signature in the document as an image. Taking this extra step can differentiate you from other applicants.

Tips on what to include in a cover letter

There are several steps for writing a cover letter. Here are a few tips to get you started.

Understanding the purpose of a cover letter helps you write a successful document. The letter highlights your skills and experiences, showing why you are the ideal candidate for a specific job. With a cover letter, you can introduce yourself to potential employers. This document highlights relevant experiences, skills, and accomplishments. Be sure to tailor this info to the job you are applying for.

Additionally, the letter shows your enthusiasm for the position while addressing job requirements. Finally, you can provide context for parts of your resume and showcase your communication skills. Overall, a well-crafted cover letter offers interviewers a personalized introduction.

2. Audience

To craft an effective cover letter, it is important to identify your audience. You should research the firm and role to find out who the hiring manager is. Letters should address this individual directly. Further, be sure to find out more about the company itself. With this information, you can tailor your skills and experiences to meet the expectations of the potential employer. Understanding your audience provides direction for your content and tone.

3. Professional Tone

Throughout your cover letter, maintain a professional tone. To show respect toward the receiver, avoid inappropriate or casual language. Be sure to always address the reader formally unless they have indicated otherwise. This style demonstrates your professionalism and maturity. Writing well sets a positive impression even before managers read your qualifications.

4. Relevant Keywords

Knowing the right keywords is one of the top cover letter tips. Recruiters commonly use screening software to assess cover letters. These keywords often match the job description. For example, if you are applying for a sales role, terms like “performance targets” or “customer acquisition” might be relevant. Tailoring your cover letter with such keywords can showcase your understanding and fit for the role.

5. Measurable Achievements

Measurable accomplishments are crucial in a cover letter. This information offers solid proof of your skills. When describing measurable accomplishments, emphasize specific numbers or percentages to highlight your achievements. For instance, mention increasing sales by a certain percentage or reducing costs by a particular amount. By showcasing measurable achievements, you effectively prove your worth to potential employers.

6. Soft Skills Highlight

To complement your technical abilities, highlight your soft skills within your cover letter. Leadership, communication, teamwork, critical thinking, and flexibility are attractive traits in potential candidates. You can demonstrate these skills through practical examples and professional experiences. When writing, show what you achieved and how you accomplished it.

7. Hard Skills Highlight

A cover letter should focus on hard skills, highlighting expertise and qualifications that are applicable to the job. Hard skills include skills like technical knowledge, data analysis, or language proficiency. Adding these specifics to a cover letter can capture the employer’s interest. For example, referencing software proficiencies can showcase your suitability for the position. By effectively showcasing hard skills, you can position yourself as a qualified candidate.

8. Company-Specific Content

When writing a cover letter, it is crucial to include content specific to the company. Customizing your letter for the company you are applying to demonstrates genuine interest and effort. Referencing the company’s particular projects or values shows that you have done your research. By showing how your skills fit the company’s requirements, you can set yourself apart as a strong candidate. This individualized approach can make a lasting impression on hiring managers.

9. Proofreading

Proofreading your cover letter ensures it is free of errors and maintains a professional tone. Once you have written your cover letter, make sure to carefully reread it for any spelling or grammar errors. Reading the letter out loud can help you find any awkward phrasing or unclear sentences. Further, ask for feedback from a friend or colleague before sending out your cover letter. A proofread cover letter can leave a favorable impact on prospective employers.

10. Application Follow Up

After submitting a job application, it is important to follow up. This step shows your interest and enthusiasm for the position. You can send a courteous email one week after applying, stating your continued interest in the role. The email should be brief and professional, thanking the hiring manager for reviewing your application. Be sure to specify why you are excited about the opportunity and briefly reiterate your relevant skills. Following up on job applications is a crucial part of the application process.

Tips for writing cover letters

Crafting cover letters can be a time-intensive process. Here are helpful tips to make writing cover letters easier.

1. Make a Master Cover Letter

Instead of starting each letter from scratch, make a master cover letter with all of your experiences and achievements. When starting a new application, you can copy and paste the relevant information from the template into your company cover letter.

Using AI can speed up the process of crafting your letter and help you tailor and personalize the letter to specific companies, positions, and job postings. Software like Grammarly and Teal have AI Cover Letter Generators that can help.

3. Start with a Hook

Like any good piece of writing, a strong start entices readers to continue. Try to include a compelling hook in your first sentence or first paragraph to catch the recruiter’s attention, demonstrate your personality and unique value as a candidate, and make your application more memorable.

4. Label Your File

When submitting a cover letter as an attachment, it is wise to name your file practically. For Example [YOUR NAME][COMPANY] [POSITION] [MONTH] [YEAR]. This simple step demonstrates your professionalism and attention to detail, and also makes it easier for the recruiter to keep track of your cover letter. Not to mention, good organization can help you keep track of your submission materials and prevent you from sending the wrong letter to a company.

5. Do one last check before you hit send

It is wise to review your cover letter one final time before you hit send. Be sure to do a thorough spelling and grammar check, and make sure the formatting is clear, consistent, and that converting the document to a new file format does not affect your layout. Most importantly, double check that the hiring manager, company name, and position are correct, especially if you copy and paste the same letter into new applications.

Cover letter templates

Below are a few cover letter examples to help you start your writing journey.

1. Standard Cover Letter

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[Company Address]

Dear [Hiring Manager’s Name],

I am writing to express my strong interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a [mention years of experience or relevant background] in [relevant field or industry], I am excited about the opportunity to contribute to [Company Name] and further develop my skills in [mention specific area or skill related to the job].

During my time at [Previous Company/Organization], I [describe relevant achievement or responsibility that showcases your skills]. Additionally, my experience with [mention relevant software, tools, or techniques] has equipped me with the ability to [highlight a skill or capability relevant to the job description]. I am confident that my background in [specific area] aligns well with the requirements of the [Job Title] position.

I am particularly drawn to [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my [specific skill or expertise] to your team and contribute to [mention a goal or project relevant to the company].

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and enthusiasm can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

2. Entry-Level Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. As a recent graduate with a [mention your degree or educational background] from [University/College Name], I am excited about the opportunity to begin my career journey and contribute to [Company Name].

While I may be new to the industry, I have gained valuable skills and experiences through internships, coursework, and extracurricular activities. For instance, during my internship at [Previous Company/Organization], I developed proficiency in [mention a relevant skill or task]. Additionally, my coursework in [mention relevant subject areas] has given me a strong foundation in [mention a relevant area of knowledge].

I am particularly impressed by [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my enthusiasm, fresh perspective, and willingness to learn to your team. I am confident that my combination of academic achievements, internship experiences, and passion for [mention a relevant industry or field] make me a strong candidate for the [Job Title] position.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and eagerness to contribute can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

3. Career Change Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name]. As someone with a diverse background in [mention your current or previous industry], I am eager to use my skills in [transferable skills] to make a successful transition into [new industry or field].

Throughout my career, I have developed strong skills in [mention relevant skills or experiences from your previous career]. While my background may seem unconventional for the [new industry], I am confident that my abilities in [mention transferable skills] are directly applicable to the requirements of the [Job Title] role at [Company Name].

I am particularly drawn to [Company Name]’s [mention a specific aspect of the company’s mission, values, or projects]. I am excited about the opportunity to bring my unique perspective, adaptability, and passion for learning to your team. I am committed to making a meaningful contribution to [Company Name] and am eager to embark on this new career path.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and experiences can benefit [Company Name] in the [new industry or field]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

Final Thoughts

Mastering cover letter writing can significantly increase your chances of landing your dream job. This document allows you to showcase your skills, qualifications, and passion in a way that your resume cannot. Be sure to tailor each cover letter for every job application and include specific examples where possible. Further, proofread your work before sending it off because first impressions matter!

Next, check out our posts on virtual interview tips , steps on writing a job posting , company culture fit , and communication books.

Book wildly fun team building events with expert hosts

team building event banner

FAQ: How to write a cover letter with examples

Here are frequently asked questions about how to write a cover letter with examples.

What are the key elements of a cover letter?

There are several key elements of a good cover letter.

Here are a few examples:

  • understanding its purpose
  • identifying your audience
  • writing compelling opening and closing paragraphs
  • highlighting hard and soft skills
  • showcasing quantifiable achievements
  • tailoring content for each company you apply to

These tips will help you create an eye-catching cover letter.

What should the tone of a cover letter be?

The tone of a cover letter should be professional yet approachable. It is important to convey your qualifications while also showing some personality.

How do I tailor my cover letter to a specific company?

To tailor your cover letter for a specific company, research the company’s values, culture, products, or services. Then, highlight how your skills and experiences align with the company’s needs.

What are some common mistakes in a cover letter?

Cover letters are notoriously difficult to write.

Here are a few common mistakes to avoid:

  • being too generic
  • focusing too much on yourself instead of how you can contribute to the company
  • including irrelevant information
  • making the letter too long or too short
  • having grammatical errors

By avoiding these issues, you can ensure your cover letter stands out.

How do I follow up after sending my cover letter?

After sending your cover letter, wait about a week before sending a polite follow-up email. If you still do not hear back after another week, then it is okay to send one more follow-up.

Author avatar

Author: Michael Alexis

CEO at teambuilding.com. I write about my experience working with and leading remote teams since 2010.

We lead wildly fun experiences for teams with 1,000,000+ players to date.

event cards

4.96 / 5.0 rating on

50,225 Google Reviews

Get our free team building tool box

$49 value at no cost..

  • May as well check it out?
  • 100+ tested icebreaker questions
  • 24+ themed Bingo generators
  • 5+ PDFs (including the 8% Rule)
  • 2024 team building calendar and more...

Tool Box

Enter your email for instant access

Table of Contents

Collaboration, information literacy, writing process, tips for writing a cover letter.

  • CC BY-NC-ND 4.0 by Megan McIntyre - University of Arkansas , Cassandra Branham - Embry-Riddle Aeronautical University

When applying for jobs, a well-written cover letter is just as important as a well-written resume. While the resume is designed to provide an overview of your relevant skills and qualifications, the cover letter is your opportunity to discuss relevant experiences, connect those experience to qualities and qualifications from the job ad, and to display your personality to your reader. In other words, the cover letter is your chance to humanize yourself to your reader and to give the reader a sense of who you are and why you’re uniquely qualified for a particular position.

Brevity – Say More with Less

Brevity – Say More with Less

Clarity (in Speech and Writing)

Clarity (in Speech and Writing)

Coherence – How to Achieve Coherence in Writing

Coherence – How to Achieve Coherence in Writing

Diction

Flow – How to Create Flow in Writing

Inclusivity – Inclusive Language

Inclusivity – Inclusive Language

Simplicity

The Elements of Style – The DNA of Powerful Writing

Unity

Suggested Edits

  • Please select the purpose of your message. * - Corrections, Typos, or Edits Technical Support/Problems using the site Advertising with Writing Commons Copyright Issues I am contacting you about something else
  • Your full name
  • Your email address *
  • Page URL needing edits *
  • Phone This field is for validation purposes and should be left unchanged.

Featured Articles

Student engrossed in reading on her laptop, surrounded by a stack of books

Academic Writing – How to Write for the Academic Community

tips for writing your cover letter

Professional Writing – How to Write for the Professional World

tips for writing your cover letter

Authority – How to Establish Credibility in Speech & Writing

tips for writing your cover letter

How to Write a Cover Letter

S omebody hiring you for a job will skim your resume, or may use an applicant tracking system to review it, but they will read your cover letter if considering you for a position .

Resumes are a vital tool for landing a job, and no job seeker should rush writing it, but the cover letter is worth lavishing time and attention on, too.

So if you’re looking for tips on how to write a cover letter, open up a document, and let’s get writing.

What Is a Cover Letter?

A cover letter is a letter that you’ll submit to an employer along with your resume and anything else, like a portfolio of your work, when you apply for a job. The cover letter makes a case for why you’re the person the company should hire.

If your resume is analogous to your brain – offering the facts and the logical reason why you should be hired – the cover letter is your heart – possibly striking an emotional chord with the employer and at least getting to the heart of the matter of why you, and no one else, is right for the job.

The resume should convince the employer that you have the background for the job; the cover letter should make it clear that you’re going to be an amazing employee and a pleasure to work with. After all, if all goes well, these people may be hanging out with you on their lunch break or working closely with you when you’re dealing with stressed out or difficult clients. That's arguably almost as important as you actually being capable of doing the work you're being hired for. And because of that, an employer would like to have a sense of your personality and who you are. A well-crafted cover letter can do that.

Choosing a Header

So how should you start the cover letter? Most resume experts will tell you to try and find the hiring manager's name, if at all possible. Assuming you have it, then you'd go with "Dear Mr. Smith" or "Dear Ms. Smith." You might want to address the person by their first name, according to Jennifer Fishberg, founder of Career Karma Resume Development & Career Services, which is based out of Highland Park, New Jersey.

That is, if you’ve already had contact with the person, or there has been a referral, going with a first name might be fine, Fishberg says.

“But if you’re unsure, err on the side of the formal,” Fishberg says.

And what if you’re applying blindly and have no idea who is going to read the cover letter? Perhaps the classic and tried-and-true “To Whom It May Concern”?

That would be a hard no, according to Fishberg.

“’To Whom It May Concern’ is a non-starter,” she says. “It just screams that this is one of a hundred mass-produced letters you've sent out and couldn't be bothered. Part of the job of the cover letter is to humanize you to the reader, so an impersonal greeting doesn't help your cause there,” Fishberg says.

So what should you go with? “If you really can't find a name, then ‘Dear Hiring Team’ can work,” Fishberg says.

The Opening

So once you’ve addressed whom you’re writing to, as you can imagine, you’d better seem pretty compelling quickly. You’re competing with a lot of job applicants.

“A strong cover letter grabs the reader's attention from the first line,” Fishberg says.

Easy to say, not always easy to pull off. But Fishberg suggests that you might want to highlight what you know of your employer’s “pain points” and your ability to offer solutions. Your employer has some sort of problem or wouldn’t need to hire somebody. The employer hopes that by hiring you, you will solve those problems.

“Start with an attention-grabbing sentence,” says Deb Harrison, a former high school English teacher and now growth and change consultant who has worked with companies in recruiting and with individuals searching for jobs. She is based out of Montgomery, New York.

Harrison says that attention-grabbing sentence might involve a relevant quote, statistic or anecdote. But don’t go overboard with your quotes, statistics or anecdote. “Make it clear in the first paragraph why you are applying for the specific job,” Harrison says.

Writing the Body

OK, you feel good about how you’ve addressed whoever is reading your letter. You’ve got the reader hooked. Now here’s where things can either soar or start to fall apart.

There’s so much to think about, including:

Length. Most job sites will encourage you to write a cover letter that’s half a page to a page long. Harrison says that “recruiters have a lot to look through, so too much information may not even get read, but it should provide enough to stand out to the recruiter.”

Tone. “Type like you are speaking in an interview ,” says Pete Milne, managing director of Robert Walters North America, a professional recruiting firm. “It is so easy to be overly formal in written form.”

That may sound like the opposite of what you want since formal would seem to equate being professional, but no, Milne asserts. Being overly formal can really backfire.

“The tendency to use bigger words or complex language is tempting in order to show your intelligence levels. However, long sentences, difficult to read paragraphs and convoluted language are all signs of poor communication,” he says. “No one should have to dissect what you are trying to say. Make it obvious and super easy to read.”

Milne adds: “Also, imagine the shock when you turn up to an interview and sound nothing like your highly formal, legal-sounding cover letter. Stay true to yourself and be confident with your real tone of voice and personality.”

Details. As in, they matter, but don't go overboard here either. “Stick to the important stuff – a cover letter isn’t a biography,” Milne says. “As much as I encourage professionals to spend a good amount of time on a cover letter, there also needs to be an understanding that this will likely be scanned over by your prospective employer – hence the need to keep the language simple. See a cover letter as your highlights reel."

And only, Milne adds, including the highlights that are relevant to landing the job.

But if you feel like your cover letter needs a little something else, even if it has nothing to do with the job, you can probably get away with it, within reason, according to Milne.

“There is no harm in including that you are an avid surfer, but don’t go on about it unless you like to compete on a professional level, and tie in how getting to the finish line is a core makeup of your personality," Milne says. "All roads lead back to whether you will be good at this particular job or not.”

You may start to feel like this cover letter is as hard to write as a novel or television script, but you don’t have to close with a powerful ending for the ages or a cliffhanger, fortunately. Harrison advises that in your final paragraph and sentences you encourage the reader to take action – that is, reply to you (and be sure to provide your contact information). She also suggests you reiterate your enthusiasm for the position and thank the reader for considering your application.

Kyle Elliott, a career coach who lives in Santa Barbara, California, had a suggestion for the ending, if you have room and think it needs more punch.

"Because social proof is powerful, a creative and powerful way to end your cover letter is with a testimonial from a supervisor, colleague or client. You don't need to ask for an entire letter of recommendation here either. You can repurpose a testimonial from your LinkedIn profile or take a snippet from a performance review you received at work," he says.

And there you go. You’re done. Almost.

Review Your Cover Letter

That was just a first draft. You need to look over your cover letter again, especially if you really want this job . There are a lot of pitfalls that you want to make sure you didn’t stumble into while writing your letter.

For instance, you shouldn't only worry about typos or misspelling names, but getting basic facts incorrect.

“Frustratingly, the No. 1 thing that professionals can often get wrong in a cover letter is the company name or role that they are applying for,” Milne says.

Think about how that looks to a recruiter or potential employer, misnaming the company or even the type of job you’re applying for.

“Often the reason this happens is because job hunters typically use the same cover letter for multiple applications – barring a few tweaks,” Milne says.

"A copy and paste job when it comes to cover letters is lazy and can be borderline offensive or off-putting to recruiters or organizations depending on how obvious it is that you are firing off the same cover letter to multiple organizations," Milne says.

Repetition can also be a problem. In other words, are you repeating everything in the cover letter that you put in the resume? Not a great idea, according to Elliott.

“You want to avoid the common mistake of summarizing your resume when writing your cover letter. Instead, use your cover letter as an opportunity to express your interest in the company and role, as well as what sets you apart from other candidates,” Elliott says.

Sure, you knew that already – but it’s still easy to fall into the repetitive trap.

“Specificity is your friend when writing your cover letter. Give specific examples as to why you're drawn to this company compared to its competitors,” Elliott says. “Additionally, explain what distinguishes you from other applicants. If you offer a specific type of experience, knowledge or skill, be sure to call this out in your cover letter.”

Final Tips on Writing a Cover Letter

Finally, the important thing is to take writing a cover letter seriously.

"Cover letters often get a bad rap these days, both from job seekers and from the hiring side," Fishberg says. "Treating the cover letter as an obligatory nuisance is a missed opportunity to differentiate yourself from other applicants."

And if you can differentiate yourself, you'll have really pulled something off. You may even get hired .

"The perfect cover letter is the one that shows you've done your homework and understand this particular job and this company's needs. It's not one-size-fits-all," Fishberg says.

Copyright 2023 U.S. News & World Report

230427_coverletter

  • Resume Tips

Writing a Compelling Qualifications Summary for Your Resume

tips for writing your cover letter

10 min read

Man writing summary

You have different options in terms of how you kick off your resume to grab the attention of prospective employers and help you land interviews. One of those options is a qualifications summary. 

If you choose to include a summary of qualifications on your resume, you want to ensure it’s written in such a way that it grabs an employer’s attention. In this post, we cover:

What is a qualifications summary?

Why include a qualifications summary on your resume, what’s the difference between a resume summary and a qualifications summary, under what circumstances should you include a qualifications summary, how do you format a qualifications summary.

Tips to write a resume qualifications statement

Qualifications summary template

Qualification summary for resume examples

A summary of qualifications concisely represents your key skills, achievements, and experience. Unlike other required resume sections, a qualifications summary is optional, though it can be an excellent way to show hiring managers you’re a viable candidate for the job. It’s generally placed at the top of your resume, just below your contact information and includes your top qualifications for the position. 

We know recruiters and hiring managers only spend seconds on a resume before deciding if they want to learn more. A strategic summary of qualifications allows resume readers to quickly assess whether you’d be a good fit for the job based on the first round of screening criteria. This increases your chances of landing in the “yes” pile vs. your resume going into the trash, assuming you’ve included the best information possible with the proper formatting. 

Many confuse a qualifications summary with a resume summary. The confusion is understandable since a qualifications summary and a resume summary are both essentially a summary of your qualifications. However, how they're written differs, and what they include can also vary slightly. 

A resume summary is three to five brief sentences that highlight your key skills, education, and experience that align with the job description. It's written in paragraph form and placed at the top of your resume, just below your contact information. A resume summary should include at least one key accomplishment and three to five skills from your relevant work experiences. For more information about writing a resume summary with examples, refer to “ 30 Resume Summary Examples that Work in 2024. ”

A qualifications summary also summarizes your key skills, education, and expertise, primarily focusing on the critical qualifications required for the job. The goal is to highlight a diverse range of examples to showcase your abilities and skills. You do this using a bullet-point list with three to seven direct and concise statements. These statements provide room for a few more details front and center on your resume compared to a resume summary. As discussed in more detail later, a qualifications summary includes at least two key accomplishments and relevant skills. It can also include awards, education, and more. 

Now that you know you have options to kick your resume off with a bang, like a resume summary and qualifications summary, which should you choose? Great question.

You might opt for a qualifications summary if you fall under any of these scenarios:

You’re changing careers. When changing careers, a qualification summary is a great way to highlight transferable skills and achievements. Include examples that highlight transferable skills like communication, leadership, problem-solving, project management, and conflict resolution.

You’re a recent college graduate. Sometimes, as a recent college graduate, you don’t have a lot of work experience to include on your resume. As a result, a summary of qualifications can help you grab the attention of employers by highlighting key academic skills and achievements pertinent to success on the job. You can highlight things like academic projects, awards, internships, industry-related memberships, and roles in extracurricular activities.

You have a lot of work experience. If you have an extensive work history, a qualifications summary can serve to highlight the most relevant and highest of achievements so they don’t get lost in other areas of your resume. When choosing what items to incorporate, select the accomplishments and skills you possess that are top requirements for the position. 

Using a qualifications summary is also a personal choice. If, for some reason, you believe that a summary of qualifications stands out better or adds more value to your resume than a resume summary, that's ok, too. Or, if you're on the fence, you can also seek guidance from an expert resume writer . 

A bulleted list is the standard formatting for a qualifications summary. Each bullet should include a significant detail or qualification, like a certification , skill, accomplishment, or project. At most, one to two lines should be used for each bullet, and you don't need to use complete sentences.

Tips to write a resume qualifications summary

So, how do you craft a stellar summary of qualifications to land interviews? Consider the following strategies to help.

Select the right qualifications

The first step in crafting your qualifications summary is selecting which items you’ll include. To do this, first review the job descriptions and make note of the required qualifications - skills, education, experience - that you have. From there, make a list of your achievements, awards, education, and anything else that you might want to include on your resume that’s relevant to the job and highlights your uniqueness. It’s from this list that you’ll pull items to include in your summary of qualifications. 

As you develop your list of three to seven items to incorporate, you’ll want your final list to be a combination of:

A description of your overall expertise and years of experience.

Relevant skills and abilities.

Pertinent awards.

Relevant education , certifications, and training.

At least two top work accomplishments using quantifiable data, when possible, as discussed in the next section. At a minimum, you should include the results achieved from the actions you took. 

Use numbers

It’s one thing to say you did something, and it’s another to actually show what you did with results. As with your Work Experience section that outlines your historical achievements and accomplishments, you want to use as much quantifiable data as possible when crafting your qualifications summary. 

Results backed by data show the value you added in the past and the value you have the potential to add in the future. Include numbers that indicate things like how many you led on a team, the percent increase you achieved for a particular result, the dollar amount saved through an activity, the value of a project, the level of the budget you worked with, and so on.

Begin each achievement with power verbs

Use powerful action verbs to begin your qualification statements that outline achievements. Power verbs, like created, designed, and led, speak to resume readers and showcase your confidence. 

Examples of power verbs include:

Spearheaded

For an extensive list of power verb examples, refer to “ 101 Resume Power Verbs .”

Incorporate keywords

Keywords are beneficial to include in your summary statement for two primary reasons:

They help to increase your relevance to an employer’s ATS, or applicant tracking system , meaning it’s more likely to actually land in the hands of a human reader.

They grab the attention of human readers since the keywords you use should align with key job requirements.

To identify keywords to incorporate in your qualifications summary:

Refer to the job description and highlight the necessary qualifications. Include some of the ones you align with in your qualifications summary. 

Consider industry lingo that might make sense to include. When using acronyms, use both the abbreviation and the spelled-out word. 

Be careful not to overuse keywords, as an ATS might read this as keyword stuffing and shun your resume vs. moving it forward through the application process.

Be active vs. passive

It’s generally better to use active vs passive language for any type of writing, and the same holds true for your resume. Active voice speaks to what you do, is direct, and clearly highlights your accomplishments. Using a passive voice tends to speak to what happens to you, is indirect, and comes across as weaker than the active voice in terms of accomplishments. Here are a couple of examples of each:

Active Voice: Reduced costs by 18% over six quarters

Passive Voice: Costs were reduced by 18% over six quarters

Active Voice: Led team of 10 HR Trainers and achieved 10% increase in training engagement within six months

Passive Voice: A 10% increase in training engagement was achieved within six months while leading a team of 10 HR Trainers

In each example, both sentences convey the same information, but which ones sound more powerful and “active?” The active voice examples include clearer, more concise language and stronger verbs. 

Include what makes you unique

 As you craft your qualifications summary, ensure you incorporate factors that highlight the unique career history and achievements you bring to the job. For example, if you were a teacher, instead of saying something like you’re a “dedicated teacher with five years of experience,” say something like, “Five years of experience educating over 1000 students with a combined 22% increase in standardized test scores in English and Math.” 

In this example, anyone can be a dedicated teacher with experience, but only the individual submitting the resume has the ability to lead and educate 1000 students to achieve a 22% increase in test scores. 

Qualification Summary for resume sample template

Below is a qualifications summary template to guide your list development. You’ll want to begin your list with a description of your expertise, followed by any of the following items listed in the template. Aside from including a description of your expertise and listing at least two accomplishments with the results you achieved, the rest are optional. It’s up to you to determine what is relevant and will speak most to the hiring team based on the guidelines provided above. We also have qualification summary examples to help guide you in the next section.

Qualifications Summary template

[Description of expertise]

[Accomplishment with quantifiable result]

[Relevant skills and abilities]

[Relevant training, education, or certifications]

[Relevant awards]

Qualification Summary for resume examples

Below are some qualification summary examples to help you get creative and craft your own. 

Example 1: HR Generalist 

Eight years of experience in HR operations enhancing employee relations and compensation design

Master of HR in Human Resources and Industrial Relations

SHRM-CP and PHR certifications

Spearheaded and launched new performance appraisal program, resulting in a quicker turnaround time and 15% improvement in satisfaction ratings

Designed and presented 10 monthly employee reports for executive team focused on employee retention, recruitment, morale, and career development

Example 2: Sales Representative

Seven years of high sales experience in regional B2B sales for IT sector

Certified Sales Development Representative

Led region in corporate software package sales by 9% over a 12-month period

Landed the two highest-value accounts, increasing company’s revenue by 17%

Managed portfolio of 76 software clients, holding a 95% client satisfaction rating

Elected Sales Representative of the year for two years in a row

Example 3: Communications Manager

10 years experience navigating organizations’ internal and external communications challenges, presenting innovative solutions for brand growth and awareness

Launched first sales funnel for organization, generating a 33% increase in leads over a 5-month period

Managed team of 7 to support marketing department’s communications efforts

Corporate Communications Certification from University of Kansas

Example 4: Qualifications summary for students and recent college grads

Graduated with a Bachelors in Counseling, earning a 3.9 GPA

Administered over 50 clinical assessments and counseled 20 young adults under supervision during behavioral health internship 

Secretary of Alpha Chi Omega sorority

A qualifications summary can add value

Depending on your circumstances, as noted above, including a qualifications summary on your resume might add that final boost you need to land those sought-after interviews. Use the tips and guidance found here, along with the many examples provided, to help you craft a qualification summary that grabs the attention of hiring managers.

Wondering if a qualifications summary is right for your resume? Or are you unsure if your current resume has all the necessary elements? Why not submit it for a free resume review ?

Recommended reading:

How to Tailor Your Resume to Different Positions

19 Essential Skills for Resume: Examples Included

Email Subject Lines for a Job Application (Examples + Tips)

Ronda Suder, Professional Writer

With a drive to foster safety and expand possibilities through writing, performing, and working with others, Ronda brings 25 years of combined experience in HR, recruiting, career advice, communications, mental and behavioral health, and storytelling to her work. She’s a certified career coach and holds a Master’s in Human Resources, a Master’s in Film and Media Production, and a Master’s in Counseling and Development. As a writer, she’s covered topics ranging from finance and rock mining to leadership and internet technology, with a passion for career advice and mental-health-related topics. When she’s not at her computer, Ronda enjoys connecting with others, personal growth and development, spending time with her beloved pooch, and entertainment through movies, television, acting, and other artistic endeavors. You can connect with Ronda on  LinkedIn  and through her  website .

Person working on laptop outside. ZipJob Branded.

Our resume services get results.

We’ve helped change over 30,000 careers.

Get a free resume review today

Our experts will review your resume’s grammar, layout, and ability to pass ATS — all free and delivered straight to your inbox.

PROTECT YOUR DATA

This site uses cookies and related technologies for site operation, and analytics as described in our   Privacy Policy. You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

IMAGES

  1. How to Write a Cover Letter That Gets You Noticed (with Example)

    tips for writing your cover letter

  2. How to Write a Cover Letter in 2023

    tips for writing your cover letter

  3. A cover letter is important. While your resume explains the what of

    tips for writing your cover letter

  4. How to Format a Cover Letter [Examples & Step-by-Step Guide]

    tips for writing your cover letter

  5. How to Write a Great Cover Letter

    tips for writing your cover letter

  6. Amazing Cover Letter Examples for 2020 [+Writing Tips]

    tips for writing your cover letter

VIDEO

  1. 5 TIPS for Your Cover Letter

  2. What if my cover letter is too long?

  3. How to write a cover letter: Template & Tips

  4. Do I really need a cover letter?

  5. How to write cover letter tips /get a job on up work

  6. Write Your Cover Letter in 10 Minutes!

COMMENTS

  1. How To Write a Cover Letter (With Examples and Tips)

    Cover letter format. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Jenn shares her advice on how and why to write a cover letter.

  2. How to Write a Standout Cover Letter in 2022

    Step 3: Address your cover letter to the hiring manager—preferably by name. The most traditional way to address a cover letter is to use the person's first and last name, including "Mr." or "Ms." (for example, "Dear Ms. Jane Smith" or just "Dear Ms. Smith").

  3. How to Write a Cover Letter for a Job in 2024

    Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.

  4. How to Write A Cover Letter in 2022 (6 Tips

    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  5. Best Cover Letter Tips for Job Seekers in 2024

    Write 250-450 words in 3-4 paragraphs to hit the cover letter length preferred by hiring managers and recruiters. If you want to keep your cover letter brief, look at some short cover letter examples online to get an idea of how it should look. 3. Address the hiring manager by name.

  6. How to write a great cover letter in 2024: tips and structure

    1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.

  7. How to Write a Cover Letter and Get Noticed

    1. Research the company. Visit the company's website and pay close attention to the "About Us" section. If the company has a careers section, read over any information about workplace culture. Consider what interests you—either about what the company does or how it does it—and note it to include in your letter. 2.

  8. How to Write a Cover Letter (Expert Tips & Examples)

    Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like "[email protected]," and not personal like "[email protected]." Include links to your LinkedIn profile or professional online portfolio if you have one.

  9. How to Write a Cover Letter in 2024: A Step-by-Step Guide

    Here are 9 steps you can take to make sure you're headed in the right direction: Step 1. Do your research. Before writing your cover letter, thoroughly read the job description and the requirements for the job. Melanie Denny, award-winning resume expert, likens the job description to your cover letter cheat sheet.

  10. How to Write a Cover Letter

    Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a ...

  11. Tips for Writing a Cover Letter That Will Stand Out

    First tip on how to write a cover letter. Use fewer words to say more. Tailor your cover letter to a specific job. Be proud of your past accomplishments. Address the hiring manager personally. Use keywords from the job description. Throw in numbers and examples. More 'don'ts' when writing a cover letter. Last cover letter tip: Proofread ...

  12. Top 10 Cover Letter Writing Tips

    Top 10 Cover Letter Writing Tips. Advice for Writing a Top Notch Cover Letter for a Job. Top 10 tips for writing interview winning cover letters, including how to write and send, types of cover letters, formatting, and examples and templates.

  13. 16 Secrets for Writing Cover Letters That Get You Hired

    Your cover letter should be written in a tone similar to that of the company's copy. Obviously put a professional spin on it, but keep the company's culture in mind. 4. Keep the focus on the ...

  14. 20 Helpful Cover Letter Tips & Job-Winning Writing Advice

    As you job-hunt in 2024, writing a cover letter will more than likely be the key to your success. To help you make a covering statement that stands out, our certified experts put together 20 tips for writing a job-winning cover letter. 1. Make a new cover letter for every application. Sending one cover letter for all your job applications doesn ...

  15. How to Write a Cover Letter and Get Noticed

    3 tips for writing your cover letter. Once you begin writing, follow the steps below to craft and review your letter before completing your job application: 1. Grab the hiring manager's attention with a strong opening. Cover letters used to be more formal, often beginning with a dry introduction like, "I am writing to apply for X."

  16. Top 21 Cover Letter Tips [to Land the Job!]

    Tip #8 - Proofread your cover letter. Once you're done writing, make sure your cover letter doesn't have any spelling mistakes or grammatical errors. They're absolute turn-offs for recruiters. Use a spelling checker or the online writing app Grammarly to make sure your letter is flawless. Tip #9 - Match your cover letter with your resume

  17. Cover Letter Writing Guide 2024: Examples and Tips

    Cover Letter Writing Guide 2024: Examples and Tips. Learn about the importance of a cover letter, discover three CV cover letter examples for jobs including management and middle management, as well as for students, graduates, and beginners. A well-structured cover letter, when combined with your CV, is key to finding the position you desire.

  18. 33+ Cover Letter Tips and Advice to Stand Out in 2024

    If handing in a hard copy, use your hand signature, instead. Add a Postscript. A P.S. at the end is one of my favorite cover letter tips. Postscripts draw the recruiter's attention so if you write a compelling one-liner, you'll surely encourage them to read the entire cover letter. 6.

  19. 12 Ways to Start a Cover Letter: Examples & Tips

    12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...

  20. 35+ Successful Cover Letter Tips & Advice (With Examples)

    34. The P.S. Rule - One of the Best Tips for a Great Cover Letter. Importance : . One final cover letter tip for the very bottom: always end a cover letter with a P.S. This is a great cover letter hack, as a P.S. (postscript) at the bottom of your cover letter always draws the attention of the reader.

  21. 12 Tips for Crafting a Great Cover Letter

    Here are 12 tips to consider that make your cover letter stand out: 1. Find a direct hiring contact. A direct hiring contact is often included within a job posting. If it is, be sure to include the contact's full name in your cover letter. If no hiring contact has been provided, do some research about the company.

  22. 25 Tips on How to Write a Cover Letter with Examples

    The formatting should match your resume for a clean and consistent look. You should use the same font, font size, and header style. These simple tips help you look organized and composed. 2. Header and Contact Details. When creating a cover letter, the header is the first item potential employers see.

  23. Tips for Writing a Cover Letter

    Use a standard font and font-size, keep the letter to one page, and use appropriate formatting conventions for business letters. Format your cover letter like an email or a personal letter. Don't use a unique font or include color in your cover letter. Don't write a cover letter that is longer than one page. Proofread your letter so that it ...

  24. Writing Cover Letters For A Career Change: Tips And Examples

    Tips For Writing A Career Change Cover Letter. 1. Personalize Your Approach: Address the letter to a specific person whenever possible.Doing so demonstrates attention to detail and a genuine ...

  25. How to Write a Cover Letter

    Final Tips on Writing a Cover Letter. Finally, the important thing is to take writing a cover letter seriously. "Cover letters often get a bad rap these days, both from job seekers and from the ...

  26. Pharmacist Cover Letter Example and Template for 2024

    When you're ready, upload a resume file or build an Indeed resume to begin applying for a new pharmacist job. 607-555-0199 | [email protected] | Cambridge, MA April 10, 2023 Dear Hiring Manager, My name is Joanna Bates, and I'm applying for the Pharmacist position at Good Health Pharmacy of Cambridge. I have over 10 years of experience as ...

  27. How to Use ChatGPT to Improve Your Resume (Examples & Tips)

    Here are the steps you can follow: Copy the job description of the position you are applying for and paste it into the ChatGPT prompt box. Provide some context to ChatGPT about your current resume. For example, you could say, "I have a resume that I would like to tailor to this job description.".

  28. Writing a Compelling Qualifications Summary for Your Resume

    A qualifications summary also summarizes your key skills, education, and expertise, primarily focusing on the critical qualifications required for the job. The goal is to highlight a diverse range of examples to showcase your abilities and skills. You do this using a bullet-point list with three to seven direct and concise statements.

  29. 6 Great Teen Resume Examples + Writing Tips

    That's where our trusted Resume Builder comes in to save the day. 1. Type your job title in the search bar to load personalized examples of resume summaries. 2. Pick the one that best fits your profile and qualifications. 3. Customize it with your unique skills and years of experience.

  30. 8 Tips and Tricks for Writing Effective Cover Letters for ...

    Use the word "you" throughout your cover letter. This creates the impression of direct conversation and personalisation. Additionally, while locating the appropriate department head or recruiting manager might take some time, doing just that shows effort and ingenuity. 4. Have an impactful opening line.