why video presentation is effective

How to Make an Eye-catching Video Presentation in Minutes | InVideo

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Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

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• v.15(4); Winter 2016

Effective Educational Videos: Principles and Guidelines for Maximizing Student Learning from Video Content

Educational videos provide an important content-delivery tool in many classes. Effective use of video is enhanced when instructors consider cognitive load, student engagement, and active learning. This essay reviews literature relevant to these elements and suggests practical ways instructors can use these principles when using video as an educational tool.

Educational videos have become an important part of higher education, providing an important content-delivery tool in many flipped, blended, and online classes. Effective use of video as an educational tool is enhanced when instructors consider three elements: how to manage cognitive load of the video; how to maximize student engagement with the video; and how to promote active learning from the video. This essay reviews literature relevant to each of these principles and suggests practical ways instructors can use these principles when using video as an educational tool.

Video has become an important part of higher education. It is integrated as part of traditional courses, serves as a cornerstone of many blended courses, and is often the main information-delivery mechanism in online courses. Several meta-analyses have shown that technology can enhance learning (e.g., Means et al ., 2010 ; Schmid et al ., 2014 ), and multiple studies have shown that video, specifically, can be a highly effective educational tool (e.g., Allen and Smith, 2012 ; Kay, 2012 ; Lloyd and Robertson, 2012 ; Rackaway, 2012 ; Hsin and Cigas, 2013 ; Stockwell et al ., 2015 ). Video may have particular value for student preparation in biology classes, in part because students may find it more engaging ( Stockwell et al ., 2015 ) and because it can be well suited to illuminating the abstract or hard-to-visualize phenomena that are the focus of so many biology classes (e.g., Dash et al ., 2016 ; see Video Views and Reviews features in CBE—Life Sciences Education for other examples). The medium is not inherently effective, however; Guo et al . (2014) have shown that students often disregard large segments of educational videos, while MacHardy and Pardos (2015) demonstrate that some videos contribute little to student performance. What, then, are the principles that allow instructors to choose or develop videos that are effective in moving students toward the desired learning outcomes? Consideration of three elements for video design and implementation can help instructors maximize video’s utility in the biology classroom:

• Cognitive load
• Student engagement
• Active learning

Together, these elements provide a solid base for the development and use of video as an effective educational tool.

COGNITIVE LOAD

One of the primary considerations when constructing educational materials, including video, is cognitive load. Cognitive load theory, initially articulated by Sweller (1988 , 1989 , 1994 ), suggests that memory has several components. Sensory memory is transient, collecting information from the environment. Information from sensory memory may be selected for temporary storage and processing in working memory, which has very limited capacity. This processing is a prerequisite for encoding into long-term memory, which has virtually unlimited capacity. Because working memory is very limited, the learner must be selective about what information from sensory memory to pay attention to during the learning process, an observation that has important implications for creating educational materials.

Based on this model of memory, cognitive load theory suggests that any learning experience has three components. The first of these is intrinsic load, which is inherent to the subject under study and is determined in part by the degrees of connectivity within the subject. The common example given to illustrate a subject with low intrinsic load is a word pair (e.g., blue = azul ); grammar, on the other hand, is a subject with a high intrinsic load due to its many levels of connectivity and conditional relationships. In an example from biology, learning the names of the stages of mitosis would have lower intrinsic load than understanding the process of cell cycle control. The second component of any learning experience is germane load, which is the level of cognitive activity necessary to reach the desired learning outcome—for example, to make the comparisons, do the analysis, and elucidate the steps necessary to master the lesson. The ultimate goal of these activities is for the learner to incorporate the subject under study into a schema of richly connected ideas. The third component of a learning experience is extraneous load, which is cognitive effort that does not help the learner toward the desired learning outcome. It is often characterized as load that arises from a poorly designed lesson (e.g., confusing instructions, extra information) but may also be load that arises due to stereotype threat or imposter syndrome. These concepts are more fully articulated and to some extent critiqued in an excellent review by deJong (2010) .

These definitions have implications for design of educational materials and experiences. Specifically, instructors should seek to minimize extraneous cognitive load and should consider the intrinsic cognitive load of the subject when constructing learning experiences, carefully structuring them when the material has high intrinsic load. Because working memory has a limited capacity, and information must be processed by working memory to be encoded in long-term memory, it is important to prompt working memory to accept, process, and send to long-term memory only the most crucial information ( Ibrahim et al ., 2012 ).

The cognitive theory of multimedia learning builds on the cognitive load theory, noting that working memory has two channels for information acquisition and processing: a visual/pictorial channel and an auditory/verbal-processing channel ( Mayer, 2001 ; Mayer and Moreno, 2003 ). Although each channel has limited capacity, the use of the two channels can facilitate the integration of new information into existing cognitive structures. Using both channels maximizes working memory’s capacity—but either channel can be overwhelmed by high cognitive load. Thus, design strategies that manage the cognitive load for both channels in multimedia learning materials promise to enhance learning.

These theories give rise to several recommendations about educational videos (see Table 1 ). Based on the premise that effective learning experiences minimize extraneous cognitive load, optimize germane cognitive load, and manage intrinsic cognitive lead, four effective practices emerge.

Practices to maximize student learning from educational videos

Signaling , which is also known as cueing ( deKoning et al ., 2009 ), is the use of on-screen text or symbols to highlight important information. For example, signaling may be provided by the appearance of two or three key words ( Mayer and Johnson, 2008 ; Ibrahim et al ., 2012 ), a change in color or contrast ( deKoning et al ., 2009 ), or a symbol that draws attention to a region of a screen (e.g., an arrow; deKoning et al ., 2009 ). By highlighting the key information, signaling helps direct learner attention, thus targeting particular elements of the video for processing in the working memory. This can reduce extraneous load by helping novice learners with the task of determining which elements within a complex tool are important, and it can also increase germane load by emphasizing the organization of and connections within the information. Mayer and Moreno (2003) and deKoning et al . (2009) have shown that this approach improves students’ ability to retain and transfer new knowledge from animations, and Ibrahim et al . (2012) have shown that these effects extend to video.

The benefits of signaling are complemented by segmenting , or the chunking of information in a video lesson. Segmenting allows learners to engage with small pieces of new information and gives them control over the flow of new information. As such, it manages intrinsic load and can also increase germane load by emphasizing the structure of the information. Segmenting can be accomplished both by making shorter videos and by including “click forward” pauses within a video, such as using YouTube Annotate or HapYak to provide students with a question and prompting them to click forward after completion. Both types of segmenting have been shown to be important for student engagement with videos ( Zhang et al ., 2006 ; Guo et al ., 2014 ) and learning from video ( Zhang et al ., 2006 ; Ibrahim et al ., 2012 ).

Weeding , or the elimination of interesting but extraneous information that does not contribute to the learning goal, can provide further benefits. For example, music, complex backgrounds, or extra features within an animation require the learner to judge whether he or she should be paying attention to them, which increases extraneous load and can reduce learning. Importantly, information that increases extraneous load changes as the learner moves from novice toward expert status. That is, information that may be extraneous for a novice learner may actually be helpful for a more expert-like learner, while information that is essential for a novice may serve as an already known distraction for an expert. Thus, it is important that the instructor consider his or her learners when weeding educational videos, including information that is necessary for their processing but eliminating information that they do not need to reach the learning goal and that may overload their working memory. Ibrahim et al . (2012) has shown that this treatment can improve retention and transfer of new information from video.

Finally, the utility of video lessons can be maximized by matching modality to content. By using both the audio/verbal channel and the visual/pictorial channel to convey new information, and by fitting the particular type of information to the most appropriate channel, instructors can enhance the germane cognitive load of a learning experience. For example, showing an animation of a process on screen while narrating it uses both channels to elucidate the process, thus giving the learner dual and complementary streams of information to highlight features that should be processed in working memory. In contrast, showing the animation while also showing printed text uses only the visual channel and thus overloads this channel and impedes learning ( Mayer and Moreno, 2003 ). In another example, using a “talking head” video to explain a complex process makes productive use only of the verbal channel (because watching the speaker does not convey additional information), whereas a Khan Academy–style tutorial that provides symbolic sketches to illustrate the verbal explanation uses both channels to give complementary information. Using both channels to convey appropriate and complementary information has been shown to increase students’ retention and ability to transfer information ( Mayer and Moreno, 2003 ) and to increase student engagement with videos ( Guo et al ., 2014 ; Thomson et al ., 2014 ).

STUDENT ENGAGEMENT

Another lens through which to consider educational video is student engagement. The idea is simple: if students do not watch videos, they cannot learn from them. Lessons on promoting student engagement derive from earlier research on multimedia instruction and more recent work on videos used within MOOCs (massive open online courses; see Table 1 ).

The first and most important guideline for maximizing student attention to educational video is to keep it short . Guo and colleagues examined the length of time students watched streaming videos within four edX MOOCs, analyzing results from 6.9 million video-watching sessions ( Guo et al ., 2014 ). They observed that the median engagement time for videos less than 6 minutes long was close to 100%–that is, students tended to watch the whole video (although there are significant outliers; see the paper for more complete information). As videos lengthened, however, student engagement dropped, such that the median engagement time with 9- to 12-minute videos was ∼50%, and the median engagement time with 12- to 40-minute videos was ∼20%. In fact, the maximum median engagement time for a video of any length was 6 minutes. Making videos longer than 6–9 minutes is therefore likely to be wasted effort. In complementary work, Risko et al . (2012) showed 1-hour videos to students in a lab setting, probing student self-reports of mind wandering four times in each lecture and testing student retention of lecture material after the lecture. They found that student report of mind wandering increased and retention of material decreased across the video lecture ( Risko et al ., 2012) .

Another method to keep students engaged is to use a conversational style . Called the personalization principle by Mayer, the use of conversational rather than formal language during multimedia instruction has been shown to have a large effect on students’ learning, perhaps because a conversational style encourages students to develop a sense of social partnership with the narrator that leads to greater engagement and effort ( Mayer, 2008 ). In addition, some research suggests that it can be important for video narrators to speak relatively quickly and with enthusiasm . In their study examining student engagement with MOOC videos, Guo and colleagues observed that student engagement was dependent on the narrator’s speaking rate, with student engagement increasing as speaking rate increased ( Guo et al ., 2014 ). It can be tempting for video narrators to speak slowly to help ensure that students grasp important ideas, but including in-video questions, “chapters,” and speed control can give students control over this feature—and increasing narrator speed appears to promote student interest.

Instructors can also promote student engagement with educational videos by creating or packaging them in a way that conveys that the material is for these students in this class . One of the benefits for instructors in using educational videos can be the ability to reuse them for other classes and other semesters. When creating or choosing videos, however, it is important to consider whether they were created for the type of environment in which they will be used. For example, a face-to-face classroom session that is videotaped and presented within an online class may feel less engaging than a video that is created with an online environment as the initial target ( Guo et al ., 2014 ). A video’s adaptability can be enhanced, however: when reusing videos, instructors can package them for a particular class using text outside the video to contextualize the relevance for that particular class and lesson.

ACTIVE LEARNING

As biology educators, we have abundant evidence that active learning in the classroom provides clear advantages over passive encounters with course material through lecture (e.g., Knight and Wood, 2005 ; Haak et al ., 2011 ; Freeman et al ., 2014 ). Similarly, elements that promote cognitive activity during video viewing can enhance student learning from this medium (see Table 1 ).

Schacter and Szpunar (2015) propose a conceptual framework for enhancing learning from educational videos that identifies online learning as a type of self-regulated learning. Self-regulation of learning requires students to monitor their own learning, to identify learning difficulties, and to respond to these judgments; in other words, it requires students to actively build and interrogate mental models, practicing metacognition about the learning process. Novices within a field, however, have difficulty accurately judging their understanding, often overestimating their learning ( Bjork et al ., 2013 ). This problem may be enhanced when new information is delivered via video, which students report as easier to learn and more memorable than text ( Salomon, 1994 ; Choi and Johnson, 2005 ). Incorporating prompts for students to engage in the type of cognitive activity necessary to process information—to engage in active learning—can help them build and test mental models, explicitly converting video watching from a passive to an active-learning event. The means to do this can vary, but the following strategies have demonstrated success in some contexts.

Package Video with Interactive Questions

Szpunar et al . compared the test performance of students who answered questions interpolated between ∼5 min video lectures and students who did unrelated arithmetic problems between the videos, finding that the students in the interpolated question group performed significantly better on subsequent tests of the material and reported less mind wandering ( Szpunar et al ., 2013 ). Students who received the interpolated questions also exhibited increased note taking, reported the learning event as less “mentally taxing,” and reported less anxiety about the final test. These results suggest that interpolated questions may improve student learning from video through several mechanisms. First, they may help to optimize cognitive load by decreasing extraneous load (i.e., anxiety about an upcoming test) and increasing germane load (i.e., note taking, reduced mind wandering). Further, interpolated questions may produce some of their benefit by tapping into the “testing effect,” in which recall of important information strengthens students’ memory of and ability to use the recalled information ( Roediger and Karpicke, 2006 ; Brame and Biel, 2015 ). Finally, interpolated questions may help students engage in more accurate self-assessment ( Szpunar et al ., 2014 ), an important benefit for a medium that students may perceive as “easier” than text. Tools like HapYak and Zaption can also allow instructors to embed questions directly into video and to give specific feedback based on student response. This approach has similar benefits to interpolated questions in increasing student performance on subsequent assessments ( Vural, 2013 ) and has the additional benefit of making the video interactive (see following section).

Use Interactive Features That Give Students Control

Zhang and colleagues compared the impact of interactive and noninteractive video on students’ learning in a computer science course ( Zhang et al ., 2006 ). Students who were able to control movement through the video, selecting important sections to review and moving backward when desired, demonstrated better achievement of learning outcomes and greater satisfaction. One simple way to achieve this level of interactivity is by using YouTube Annotate, HapYak, or another tool to introduce labeled “chapters” into a video. This not only has the benefit of giving students control but also can demonstrate the organization, increasing the germane load of the lesson.

Use Guiding Questions

Lawson and colleagues examined the impact of guiding questions on students’ learning from a video about social psychology in an introductory psychology class ( Lawson et al ., 2006 ). Building on work from Kreiner (1997) , they had students in some sections of the course watch the video with no special instructions, while students in other sections of the course were provided with eight guiding questions to consider while watching. The students who answered the guiding questions while watching the video scored significantly higher on a later test. Guiding questions may serve as an implicit means to share learning objectives with students, thus increasing the germane load of the learning task and reducing the extraneous load by focusing student attention on important elements. This strategy is often used to increase student learning from reading assignments (e.g., Tanner, 2012 ; Round and Campbell, 2013 ), and it can translate effectively to helping students learn from video.

Make Video Part of a Larger Homework Assignment

MacHardy and Pardos (2015) have developed a model relating educational video characteristics to students’ performance on subsequent assessments. One observation from their analysis of Khan Academy videos was that videos that offered the greatest benefits to students were highly relevant to associated exercises. This result is supported by results observed in a “teaching-as-research” project at Vanderbilt University (for background on teaching as research, see www.cirtl.net ). Specifically, Faizan Zubair participated in the BOLD Fellows program, in which graduate students develop online learning materials for incorporation into a faculty mentor’s course and then investigate their impact in teaching-as-research projects. Zubair developed videos on that were embedded in a larger homework assignment in Paul Laibinis’s chemical engineering class and found that students valued the videos and that the videos improved students’ understanding of difficult concepts when compared with a semester when the videos were not used in conjunction with the homework ( Zubair and Laibinis, 2015 ; see also Summary ).

The important thing to keep in mind is that watching a video can be a passive experience, much as reading can be. To make the most of our educational videos, we need to help students do the processing and self-evaluation that will lead to the learning we want to see.

Video may provide a significant means to improve student learning and enhance student engagement in biology courses ( Allen and Smith, 2012 ; Kay, 2012 ; Lloyd and Robertson, 2012 ; Rackaway, 2012 ; Hsin and Cigas, 2013 ; Stockwell et al ., 2015 ). To maximize the benefit from educational videos, however, it is important to keep in mind the three key components of cognitive load, elements that impact engagement, and elements that promote active learning. Luckily, consideration of these elements converges on a few recommendations:

• Keep videos brief and targeted on learning goals.
• Use audio and visual elements to convey appropriate parts of an explanation; consider how to make these elements complementary rather than redundant.
• Use signaling to highlight important ideas or concepts.
• Use a conversational, enthusiastic style to enhance engagement.
• Embed videos in a context of active learning by using guiding questions, interactive elements, or associated homework assignments.

Acknowledgments

This content was largely presented first on the Vanderbilt Center for Teaching website at https://cft.vanderbilt.edu/guides-sub-pages/effective-educational-videos/ .

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Why Video is Important: What You Need to Know

These days organizations are expected to create all types of content:

• Infographics
• Presentations
• Social media posts

It’s not a matter of one solution being right and the other wrong. But when you consider what type of content to create, video should be on the top of your list.

According to Demand Metric, in partnership with Vidyard , 83% of survey respondents said that video is increasing in importance.

And this doesn’t just apply to marketers.

A video is ideal to use any time there are many steps, or the process involves movement. This why video is becoming a key tool for marketing , sales, training, and support teams.

Today you’re going to learn exactly why video is the most important type of content you can create this year (and what videos you can start making today ).

Why video is important

If you’re still wondering if video is worth the hassle, I hope we’ll be able to convince you to get started.

First, understand that video is demand from consumers. Learning and educational content alone drives over a billion views a day on YouTube.

According to Wyzowl’s State of Video Marketing Survey 68% of people say they’d like to learn about a new product or service by watching a short video.

That a big opportunity for you to create valuable content around what people are searching for.

Wyzowl’s research reveals that video is much more desirable than text-based articles (15%), infographics (4%) presentations (4%) ebooks, or manuals (3%) for learning information.

But why exactly are videos becoming more popular compared to the rest of the options?

Look no further than The Four E’s of Video:

The four E’s of great video content

To get a better view of the video and business landscape, we recently sat down with Vidyard’s VP of Marketing, Tyler Lessard and he shared with us what he feels makes video much more effective than other content mediums.

When comparing video to other types of content, Tyler says there are four qualities, the Four E’s of Video as he calls them, that video has to stand out amongst a sea of choices.

And videos that have these qualities are especially powerful in a business environment .

So, why video? Because good videos are:

1. Engaging

“Our brains are hard-wired to engage in storytelling, as a narrative arc compared to other forms. And video is a great way to tell a story and engage.”

There’s a reason that often times the best communicators are the best storytellers. People are drawn to a good story. The better you are at telling a story with your video content, the better your video will be received.

2. Emotional

“There’s an opportunity to connect more emotionally with prospects and buyers through video as a medium…having people on camera and connecting can stimulate different kinds of emotions that the written word can’t.”

A video, even if it’s just your voice over a screen recording, provides valuable context that cannot be gained from text alone. Videos let you establish authority and a more personal feel to your message.

You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

3. Educational

“Our brains process visual information faster than text. We store either long-term memory and text the short-term memory and so on. And, so there are lots of reasons why video is a great educational medium and can be more memorable.”

In today’s world, organizations must put an emphasis on providing educational videos to employees .

In fact, according to  Forrester Research , employees are 75% more likely to watch a video than to read documents, emails, or web articles. If you want something communicated effectively throughout your organization a video is a go-to medium.

4. Empathetic

“The ability to establish greater empathy with our audience by, again, putting the human face out there…I think video and having real people talk to you about solving real problems, in real language goes a long way.”

Not only do you want to help your audience with your video, but you want to show that you truly care about the problem they are having and how you can help solve it. The more authentic you are with your audience the more likely they are to see you as a trusted guide.

Video is now a requirement, not a recommendation

Whether you work in a large organization, a small business, or educational institution you can’t avoid it, video is now a must.

But it can be daunting to even know where to begin.

That’s why one of the best videos to start with is an instructional video .

These videos simply show off your knowledge to someone else. Whether you need to demonstrate a technical process for a new product feature or teach your new coworker how to use her email, a video is a great way to communicate.

Over half of the most common type of videos that marketers are investing in are a type of instructional video . That gives you a lot of good videos to start with.

Here are a few ‘how-to’ guides we’ve put together to help you get started:

• Explainer video
• Product Videos
• Tutorial videos
• How-to / Educational videos
• Process videos
• Screencast videos
• Training videos

Are you ready to start making videos?

Camtasia is built for anyone who needs to make any kind of screen recorded video and has a ton of help videos to get you started. We make 100% of our tutorials and other screencasts using Camtasia.

Justin Simon

Global Content Strategy Manager at TechSmith. I play a lot of golf and watch a lot of football.

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The Importance of Videos for Teaching and Learning

Giving compass' take:.

• Christine Umayam details five reasons why videos are helpful and effective for both classroom learning and teaching.
• How can you help schools access high-quality educational resources?
• Learn how teachers are using video games as a means for advancing student learning.

What is Giving Compass?

We connect donors to learning resources and ways to support community-led solutions. Learn more about us .

The days of standing in front of the classroom and “lecturing” are long gone. By using video, teachers can keep students engaged in new and innovative ways.

Here are five ways video can have a powerful impact on teaching and learning:

• Engagement: Studies have shown that video learning has positive outcomes on multiple levels, including increased motivation and deeper learning, and can specifically impact students’ ability to facilitate discussions and identify problems.
• Effectiveness: Video learning is effective on both sides of the classroom; educators can use it to create time and space for active learning. Once a video is created, it can be reused and updated as needed, leaving more time in the classroom for live discussions and engagement with students.
• Authenticity: Video engages both the student and educator in a one-on-one relationship without ever being in the same room.A compelling 2016 study by the Online Learning Consortium found that video helped educators build and foster authentic relationships with students.
• Inspired Thinking: Visual cues combined with audio play a huge role in the comprehension and retention of new material. Forrester Research analyst James McQuivey claims one minute of video equals approximately 1.8 million written words. Thus when video is used in the classroom, students are are forced to think critically when introduced to complex content.
• Video For All: Video can help address this gap in training by giving both general and special education teachers the opportunity to teach students at their own pace. Students can rewatch a video multiple times in order to gain and retain learning material. And captions, for example, enable deaf students to read the video.

Read the full article about how videos can affect teaching and learning by Christine Umayam at EdSurge. Read the full article

More Articles

How and why personalized learning experiences are beneficial, getting smart, sep 2, 2019, rethinking the flipped classroom model, aug 1, 2018.

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The Importance of Video in Presentations

Chetan saiya.

It’s no secret that videos are a valuable way of communicating information. With attention spans dropping and the need to get larger amounts of information across in a shorter period, a well-placed video can take your presentation to the next level.

While many presentation software programs may not support seamless video integration, you really can’t afford to not make this an important consideration when making your purchasing decisions.  What is the cost of not using video in all of your corporate presentations ?

According to eMarketer, YouTube will bring in $1.13 billion in video ad revenue this year, or roughly 19% of the US digital advertising business . Any CMO would agree that video is the most powerful digital marketing tool available.

With that said, surprisingly most companies don’t use video in their presentation. Powerpoint makes this challenging, and sending large attachments with embedded video files can also be a pain. No sales executive ever wants to be in a pitch and navigate to a slide with a big red X on it.

Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

Reasons why video is key:

The emotional resonance of video.

Its unparalleled ability to convey emotion is at the heart of video’s dominance in presentations. Unlike any other medium, video engages both the visual and auditory senses, creating a powerful channel for emotional and informational content . Through the nuanced conveyance of body language, facial expressions, and music, video forms an emotional bridge to the viewer, influencing decisions and actions in a way static images and text simply cannot. This emotional connection is pivotal in decision-making processes, as the human brain is wired to respond to narrative and emotional cues.

Read more on  How to Prepare a Sales-Focused Research Presentation

Educating and Engaging Consumers

In a world of information, capturing and retaining audience attention is paramount. Over 60% of consumers are willing to invest at least two minutes watching a video that educates them about a product they are interested in purchasing, according to MarketingCharts. This statistic underscores the video’s exceptional ability to engage viewers, making it a critical tool for presenters aiming to inform and persuade. Furthermore, video dubbing extends this engagement, breaking language barriers and making content accessible to a broader audience, thereby enhancing comprehension and relatability.

Simplifying Complexity

One of the video’s most significant advantages is its ability to demystify complex or abstract concepts from just fonts and images. Through visual demonstration, shoppable videos can illuminate intricate topics, such as the workings of a new software tool, more effectively than the most eloquent verbal description. This clarity not only aids understanding but also ensures the retention of information, a key objective in any presentation.

Professionalism and Personal Touch

Incorporating high-quality video content can markedly elevate the professionalism of a presentation. A well-produced video signals attention to detail and a commitment to quality attributes highly valued in professional contexts. Simultaneously, video offers a unique opportunity to infuse presentations with a personal touch. By allowing presenters to connect with their audience on a human level, video fosters a sense of intimacy and engagement that static slides cannot replicate.

Read more on : How to Hand Over A Presentation to the Next Person?

The Versatility of Video

The adaptability of video as a presentation tool is unmatched. Whether used to kickstart a discussion, underscore a critical point, or visualize data, the video’s flexibility enhances its value. This versatility enables presenters to craft messages that are not only informative but also memorable and engaging.

A new infographic from Wyzowl shows that only 10% of people remember what they hear. Reading doesn’t help much either since only about 20% of people remember what they read. But conversely, 80% of people remember what they see and do. And it’s more than just that. They also learned that visuals are processed 60,000 faster than text and that 93% of communication is nonverbal. Check out the full infographic below (Click the image to see a larger version)

Use High Resolution Videos Easily in Your Content Schedule A FREE Demo With Us

The Power of Visual Communication Infographic via Wyzowl

For more information on CustomShow’s presentation software, connect with us here . If you’re interested in design information, connect with our partner design agency SalesGraphics.

Read more on: What do you Need to Think About Before Designing the Presentation?

Every good presentation is a good presentation builder that fits the intricacies and identity of your organization. At CustomShow, we believe our presentation software can do just that. Overall, the importance of video in presentations cannot be overstated. Whether you are giving a presentation at work, in school, or to a group of friends, video is a powerful tool that can help you to engage and educate your audience in a way that is both effective and enjoyable.

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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10 Tips For Giving Effective Virtual Presentations

What to know before you go live.

September 26, 2016

Presenting online? Try these suggestions to improve your results. | Illustration by Tricia Seibold

As audiences go global and you need to reach more people through technology (including webinars, conference calls and teleconference), you must consider the challenges to connecting with a virtual audience. Here I pinpoint 10 valuable best practices to ensure you communicate successfully.

1. Be Brief

Audiences begin to lose attention after roughly 10 minutes of hearing from the same presenter. If you have more than 10 minutes of content, use interactive activities to keep your audience engaged (for example, take a poll, give quizzes, or ask audience members for their opinions via chat).

2. Be Simple

Keep slides simple — avoid too many words, graphics and animation features. Less is definitely more!

Light yourself well | Illustration by Tricia Seibold

3. Be a TV Personality

Look straight into your camera, not the screen. Wear clothing that is neutral in color (no plaids or stripes). Light yourself well and from above. Be mindful of what appears behind you in the background. Invest in a good microphone.

4. Be Standing

Even though your audience cannot see you, stand when you present. This allows you to stay focused and use good presentation delivery skills such as belly breathing, vocal variety, and pausing.

5. Be Prepared

Practice delivering your presentation with your technology in advance of your talk. Make sure all of the features of the technology work. Record your practice using the recording feature of your tool. Watch and listen to learn what works and what you can improve.

6. Be Assisted

Have someone available to deal with technical issues and to field email/text questions. Also, if you have multiple remote audience members in one location, be sure to pick one of them to be your “eyes and ears.” Ask them to queue up questions and facilitate discussion on your behalf.

7. Be Specific

Ask pointed questions to avoid too many people answering at once. For example, rather than ask, “Are there any questions?” try “Who has a question about the solution I provided?” Set a ground rule that people state their names prior to speaking.

Imagine your audience | Illustration by Tricia Seibold

8. Be Synchronized

Transitions are critical. You must connect what you just said to what is coming next when you move from point to point. Transitions between topics and slides are good opportunities to get people reengaged to your talk.

9. Be Connected

Imagine your audience even though you can’t see them. You can place pictures of audience members behind your camera so you can look at people as you present.

10. Be Early

Encourage your audience to access your call or webinar in advance of the start time so you can iron out any technical issues in advance and get them familiar with the technology.

Matt Abrahams is a Stanford GSB organizational behavior lecturer, author, and communications coach.

For media inquiries, visit the Newsroom .

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November 19, 2014 Matt Abrahams: The Power of the Paraphrase An expert on public speaking shows how paraphrasing can help you navigate tricky communication situations.

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22 tips for effective video presentations

Mannerofspeaking.

• September 22, 2018

These days, an increasing number of presentations are delivered, not from a stage, but in front of a computer screen. The audience is live but dispersed across offices and cities or even countries and time zones.

Presentations via videoconference on platforms such as Skype and Zoom are now a normal part of work and will only increase in popularity. They are cheap, relatively simple to set up, and save people time and travel expenses. While they are not bug-free, the quality of videoconferences has improved significantly in recent years.

However, when it comes to presentations, these advantages come at a cost. Because they are not in the same room, presenters face an increased challenge to engage with their audiences. They are usually limited in their movements and the audience can only see the presenter’s face or upper body. Indeed, sometimes, audiences only hear the presenter’s voice while slides are shown on screen.

Furthermore, even if there are 50 people listening to a presentation, there is a good chance that each one of those 50 people will be behind his or her own computer at home or at work or in a coffee shop or on public transportation. Not only do speakers have to compete with the distractions found in these locations, the fact that people are not together in one place means much less energy for the audience.

And so, in order to make effective video presentations, speakers need to up their game. Seth Godin recently wrote a post in which he offered eight tips for videoconferences. While those tips are directed at people who are having a conversation or meeting, they also apply for presentations, especially where the speaker can be seen.

Seth’s eight tips for effective video presentations are immediately below. They are followed by an additional 14 tips from me.

Seth Godin’s tips

1.  Sit close to the screen. Your face should fill most of it.

2.  Use an external microphone or headset.

3.  When you’re not talking, hit mute.

4.  Don’t eat during the meeting.

5.  When you’re on mute during an audio call, you can do whatever you want. But when you’re on mute on a video call, you need to act like you’re truly engaged. Nod your head. Focus on the screen. Don’t get up and feed your dog.

6.  Don’t sit with the window behind you. A little effort on lighting goes a very long way.

7.  When you’re talking, spend some time looking at the camera, not the screen. You’ll appear more earnest and honest this way.

8.  When you’re talking, go slow. No one is going to steal your slot.

Additional tips for effective video presentations

9.  Send an agenda to the audience members beforehand that contains the following information: (a) date and time (and your time zone if presenting to people around the world) of the presentation; (b) clear instructions how to connect; (c) outline of the topics to be discussed; and (d) any pre-reading material.

10.  Test the platform beforehand, especially if you are going to show slides. For major presentations, consider having a tech person help with the broadcast.

11.  Choose a quiet room, put your cell phone on mute and take whatever steps necessary to ensure no disturbances.

12. Be aware of what is behind you. Make sure there is nothing distracting in the background.

13.  If feasible, stand up when you present. Place your computer on a bookshelf so that it is eye level. Standing up opens the diaphragm and allows you to breathe more deeply than if you are slouched over your computer. It also helps you feel more energetic which will be transmitted through your voice.

14.  If you stand up and your audience cannot see you, it is OK to move about if that helps with your delivery. Just be mindful of not moving too far from the microphone if you are not wearing a headset.

15.  If you sit, sit straight and keep your feet flat on the floor. This will help your breathing and will keep you anchored in front of the screen.

16.  If people will be able to see you, dress appropriately. At least as far down as they will be able to see! Solid colours are best; fine patterns might “flicker” on the screen. Avoid any jewelry that clinks.

17.  Make sure that your hair is neat and that your face is not shiny. Get some camera-friendly makeup — for men and women — if necessary.

18.  Warm up your voice beforehand just as you would for any presentation.

19.  Have a glass of water within reach. It should be still water and room temperature.

20.  Make sure that your gestures don’t extend beyond your audience’s field of vision.

21.  If you use slides, you should be the one who advances them. Ideally, you should use a remote; however, if you use the keyboard, press the key gently to avoid a noisy clicking sound.

22.  Unless you are delivering bad news, smile!

Now you have a basket of ideas for effective video presentations.

Like this article?

In my previous job, meetings were routinely held via Webex, as the company was global. (My boss was based in the US, and I was the only person on my immediate team in APAC.) So I’ve strong opinions on this topic.

I agree with almost all the points you list. There are a couple of Seth’s I’m less sure of though:

I used to think filling the video feed with the speaker’s face (tip #1) was a good idea – to help convey emotion. But as you say (#20), their gestures should be visible. So these days I prefer a “torso shot”.

Also, speaking slowly (#8) is often a bad idea, as it conveys less passion and conviction. And why does Seth assume no one will talk over you? That really depends on the company culture, and who happens to be on the call with you. Recently I reviewed a videoed talk where the speaker used gestures, smiles, and shot composition really well. He did speak very quickly, but that helps to convey passion, and so tends to engage people more. See if you agree with the review…

Thanks for sharing your insights and experience, Craig.

I think the face / torso issue is one of personal preference. The key thing is to be in the frame and in focus. As for speaking slowly, I agree with Seth, but this is based on my years of working in the United Nations system with well over a hundred different cultures. It is critical to speak slowly in English when English is not the mother tongue of the audience members.

It is even more critical when communicating by webinar because the importance of your voice is accentuated. Add the inevitable bad connection / sound issues that often arise and the issue is compounded.

For an audience where everyone is a native speaker of the language being used, you can speed up. But in today’s interconnected world, those situations are the minority of webinars. Fortunately, I believe one can convey passion and conviction when one speaks slowly; it just takes a bit more effort.

On the subject of speed, you might find what Jean-luc Doumont had to say thought-provoking. (I certainly did.)

“Speaking fast is not a problem – doing it all the time is the problem!” 

I used to agree with you on that topic, but since then he’s persuaded me otherwise.

If you’re interested, you can find more details here.

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Karsta Goetze

TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

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John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

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I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

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5 Reasons to Use Video In Presentations

If you’re looking for a way to get your presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish inside of PowerPoint , but they can deliver results. Adding a video or two will break up your slides in a smooth and effective way that will keep your audience more focused and engaged with the overall content. Here are five ways that video presentations can make all the difference:

1. Tell stories and provoke emotional responses

Mother kissing her child by Nejron Photo

We’ve all witnessed either boring or stale presentations that are text-heavy and where every slide seems to resemble the previous one. It’s easy to improve the viewer’s experience through video, which utilizes sight and sound to reel the the audience in. We connect better through visual accompaniment. Moreover, it will lead to a more enjoyable experience producing the presentation, as a short clip will give someone a better idea of your vision or approach, and more efficiently. Everyone benefits.

2. Communicate more with less

Rising markets chart by Aaliya Landholt

Presentations often go long because the presenter tries to cram too much information into some of his or her slides. Take advantage of video to illustrate processes, movement, and growth. For example, instead of using a static graph to signal an upward tend, use one in motion. It’ll have a greater impact on the viewer. As we have become more reliant on technology in general, you should embrace video as an opportunity to more capably outline complex demonstrations and plot lines.

3. Increase purchase intent

Shopper paying for products by Dmitriy Shironsov

This one is for the business-minded folks. Surveys show that customers respond overwhelmingly more favorably to video ads than to print or banner ones. It’s become the way of the Web to hook people with pre-roll ads before their favorite TV shows or viral videos. If you’re presenting to a potential client, it’s worth investing in these methods of persuasion and brand awareness that have established a new landscape for marketers to reach people.

4. Create atmosphere and add drama

Soft and dynamic motion background by rpancake

It doesn’t have to be a clip or a chart that livens up your presentation — you can achieve the same effect through the use of a motion background. Add text over the moving background and it’s instantly more visually interesting than if it was standalone text. What’s important, though, is to choose a background that won’t be distracting and won’t overpower the other elements. Many textures and graphics come with copyspace built in, making it easy to insert your bullet points amid a more compelling graphic.

5. Break the monotony

Man surfing a wave by Paul Topp

The name of the game is variety. To maintain people’s attention for a long period of time, it requires you to anticipate where the trouble spots might occur. Once you reach a more dense or complicated section, quickly follow it up with a video that reinforces that message, making sure that the clip is both distinct and memorable. Viewers will be more likely to recall the information afterward if they have something to hold onto. Concepts and feelings prevail over words and stats, and video offers much-needed breaks in the action to let everything settle in.

Now that you know why you should opt for utilizing video as part of your presentations, check out how to easily add video to your PowerPoints !

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19 Video Presentation Tips to help you give a great presentation (even if you hate the way you look on camera)

by Kolarele Sonaike

I know you don’t want to hear it, but video is eating the world!

Video is everywhere. it’s taking over everything. video even killed the radio star.

Vlogging; sales promo videos; skype; online video workshops; Facebook feeds; Youtube; Instagram; Facetime; webinars; Periscope; video conferencing. There’s no getting away from the video presentation (or the video presentation tips you’ll get from friends and family).

At some point, you’re going to have to get comfortable giving a video presentation – even if you hate the way you look on camera and you cringe listening to the sound of your voice played back to you.

Fortunately, like most things public speaking, you can go a long way with some careful techniques, eliminating silly mistakes, and good old fashioned practice.

To warm things up, how about a short clip in how not to do video. Take a minute to watch ‘Little’ Marco Rubio’s painful delivery of the official Republican response to Obama’s State of the Union address in 2013. It’ll make you feel better about your own struggles.

(Keep the FREE CHECKLIST – 19 Video Presentation Tips to hand for the next time you’re on camera)

(or And you’ll definitely want to take my Free Video Workshop Series: Why most speeches suck and how to make sure yours wont’.

So, now that you’ve had your own sip of water, let’s begin with my own video presentation tips:

There’s basically three key aspects to giving a great video presentation:

• The Technicalities.
• What you say.
• How you say it.

The Technicalities

So, you’re going to speak on video. Just pull out your camera or smartphone and start recording, right? Wrong!

Before you even think about hitting the record button, there are a whole load of technicalities you should sort out first.

1) AUDIO – Get a damn good microphone

As counterintuitive as it may sound, the single most important factor in a good video, is the audio quality. People will readily watch a shaky, grainy, amateur video with good sound, but force them to struggle to hear what’s being said and they’ll switch off in seconds.

A good mic is a great investment.

For video, a lavalier lapel mic is excellent as it sits close to your mouth so picks everything up strongly. I personally use the Rode Smartlav+ Lavalier Mic as it’s pretty cheap, plugs into my iPhone, but still gives good sound. For a USB mic to record straight to computer, I love the Blue Yeti USB Mic , which has great sound and a cool old school look.

2) ELIMINATE AMBIENT NOISE – Close the windows

Still on sound, you want to find a quiet spot to do your recording. Close all the windows, and ask your neighbour to turn the music down or suspend the lawn mowing whilst you record. You’d be surprised how much environmental noise gets picked up.

3) DON’T OVER WORRY ABOUT THE CAMERA

Despite the fact that people often get consumed by the type of camera to be used, this is actually one of the least problems you will have. Nowadays cameras are just so damn good you are almost always guaranteed to get decent HD footage.

I do all my recordings with my iPhone 6 and it’s sufficient for my needs. Any half-decent smartphone, or camera, now records nearly as well as the highest spec video recorders of yesteryear. So, unless you need to shoot at Hollywood blockbuster levels, just find a camera that isn’t too old and consider that box ticked off.

4) LIGHTING – not overhead!

Do think about lighting.

Next to good audio, it’s another one of those big technicalities that can have a big impact on the quality of your video. (Amazon have some good options like this one )

Don’t put any lights or windows behind you. They’ll mess with the light levels on your video. Don’t stand under your room spotlights – especially if the top of your head gets really shiny like mine!

Go for bright, soft lighting coming from behind the camera to light up your beautiful face.

5) BACKGROUND – not just a white wall, please!

White walls are boring. Have something innocuous but discernible in the background. Don’t be afraid to show your natural environment e.g. bookcases, plants, painting – as long as they are not too distracting.

I love my podcasts and video blogs, especially anything done by Pat Flynn of the Smart Passive Income .

He does his videos in his office with books, pictures and files in the background.

6) FRAMING – don’t put yourself dead centre.

You may want to be the centre of attention, but don’t put yourself bang in the centre of your video. It’s a neuroscientific thing, but basically, you want to be slightly off centre to the left or right, rather than directly in the middle of the frame – again check out my man Pat above. He’s ever so slightly to the left of centre. It also leaves a nice space for any text overlay you want to do.

7) CAMERA HEIGHT – don’t show us the inside of your nostrils

Your frame should be slightly off centre, but the camera height can be dead centre.

Be careful of the angle though. The lens should either be directly level or be pointing ever so slightly downwards towards your face.

Try to avoid the Blair Witch Project ‘up the nostrils’ approach.

It’s just not a great look.

So, those are the technicalities. Now for the sexier stuff.

(Did I mention the video presentation tips checklist that goes with this article?)

WHAT YOU SAY

8) preparation – yes, you’ve heard it before but i’m saying it again.

What can I say? If you take one thing from all my articles combined (though I hope there are other things of value that I’ve said), it will be this: PREPARATION. PREPARATION. PREPARATION IS EVERYTHING. Fortunately, I’ve got you covered with this handy checklist called the Ultimate Speech Preparation Checklist

Don’t start speaking til you know exactly what it is you want to say.

9) KEEP IT SHORT

If people are watching you on video, chances are they have many other distractions competing for their time and attention – that YouTube clip of the baby biting his brother’s finger; facebook notifications popping up every 30 seconds; that email from their boss that has to be answered.

Keep it short. Keep it engaging. If it’s going online, remember that anything longer than 3 minutes will experience a sharp drop off in audience viewing.

10) HAVE A POINT – the video will be around for eternity

Most speeches last minutes. Unless someone erases it, your video presentation will last a lifetime, so be sure to have a point to what you’re going to say or people will be watching your pointless video for generations to come.

Don’t ramble. Don’t waffle. Get to the point.

11) USE A STRONG STRUCTURE

However compelling the content of your speech, it will fall flat if it is not set within a strong structure that carries your audience towards a strong climactic conclusion.

And, you guessed it, here’s a Speech Structure Checklist to help you work out a great structure for your presentation.

12) SIMPLE WORDS

Video is no place for tongue twisters so use short simple words.

Don’t forget to sign up for my Free Video Series Workshop on how not to give a speech that sucks  and download the free checklist on my video presentation tips to help with your next video presentation

HOW YOU SAY IT

In the iconic scene of one of my favourite films, Broadcast News, journalist Aaron, finally gets the chance he has been angling for his entire career, to present as a news anchor. What follows is movie gold, as he nervously sweats his way through the news segment to learn that there is a vast difference between writing and presenting.

Here are the things to consider about how you present on video.

13) WHAT YOU WEAR

No need to over-worry about what you wear as long as you avoid some basic mistakes. Don’t wear stripes or overly bold patterns (they look odd on camera). Don’t wear clunky jewellery. Do try to match your appearance to the impression you want to project about yourself i.e. dress formally if trying to convey a sense of professionalism; dress down if trying to look casual.

I don’t know enough about makeup to say what you should or shouldn’t do about it. If you suffer from shiny head and shiny face syndrome like me, then some powder apparently will dampen that down – never tried it personally despite my wife’s urging – so this is just what the internet suggests!

14) CONSIDER A TELEPROMPTER

How do you remember what you’re going to say? There are techniques you can use ( as I’ve talked about before ) but the great thing about video is that you can have an entire script in front of you, if you so wish.

I tend to forget my words when in front of a camera, so if recording at home, I love the Teleprompter app on my iPad , which just eliminates that particular worry.

Another trick I’ve used is to stick talking points up on a wall behind the camera in the right order to help keep me on track. And of course, there’s always editing if you are in charge of the video.

15) BE YOURSELF – only more

The camera is a microscope. It reveals authenticity and exposes fakeness. So be yourself, and no one else. But, be even more of yourself than you are in real life (if that makes sense). Dial it up a few notches so your true personality fills the screen.

Keep your energy levels up.

16) TALK TO THE CAMERA LIKE IT’S YOUR FIRST DATE

If memory serves me right (it’s been a very long time) you are on best behaviour on a first date, and you make every effort to look into the eyes of your date. Your own eyes are lively and smiley and you speak with an earnest intensity, as you try to interest and impress your date. (Ah, the fun of youth.)

You basically want to do that!

17) GOOD POSTURE – Sit up straight (like your mama told you)

What feels odd in person, looks good on camera.

Think about the way people pose for red carpet shots (like the ladies of the wonderfully uplifting Hidden Figures movie). No one stands like that in real life, but on camera it looks great.

Sit or stand straight, even if it’s uncomfortable. Don’t hunch over, don’t use odd angles.

I have sloping shoulders (again according to Mrs S) so when recording on camera I actually lift my shoulders up ever so slightly. It feels odd, even fake, but it works.

We are psychologically wired to be more accepting and attracted to symmetry. So aim for clear, straight lines where you can.

18) USE YOUR HANDS – but not too much

Movement is fine, but too much is distracting.

Don’t be afraid to use hand gestures (studies show that complex thinkers use more hand gestures). Just don’t over do it. The camera is a microscope remember. It amplifies everything.

19) PRACTICE. PRACTICE. PRACTICE

The other half of Preparation is Practice. There is no substitute for it. If you asked for my personal #1 of all the video presentation tips, it would be this one.

Record yourself on camera and force yourself to watch it back (but leave a week between recording and reviewing it as you can’t be objective immediately afterwards).

Send it to a trusted friend and get their feedback. If you really want to go for it, give them a questionnaire to complete to get some dispassionate commentary e.g.

On a scale of 1 – 10:

How engaging was I?

How clear was my message?

How good was the sound?

How sharp was the video image?

How naturally do I come across on camera?

There you go! 19 Video Presentation Tips (and one Checklist)

Now, in case you are wondering whether I really do practise what I preach (and I seem to do a whole load of preaching), the answer is: I don’t! Got to be honest. No one gets everything right, however much we try. So here’s a video I recorded for a crowdfunding campaign I worked on for the charity The 100 Black Men of London.

Can you spot how many of the 19 steps I didn’t apply?

If you’ve got this far, why not keep going with “How to make an audience love you. Give them a car”

Kolarele sonaike, the great speech consultancy, p.s. i’m running some free 1-2-1 coaching sessions on communication skills. this is a deep coaching session so grab your spot now https://www.greatspeech.co/book-a-call/, pin it on pinterest.

Ready to get started?

• Inspiration

17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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International Journal of Nursing Science

p-ISSN: 2167-7441    e-ISSN: 2167-745X

2015;  5(2): 81-86

doi:10.5923/j.nursing.20150502.07

Effectiveness of Video Presentation to Students’ Learning

Gia Lenn L. Mendoza , Lawrence C. Caranto , Juan Jose T. David

College of Nursing, Benguet State University, La Trinidad, Benguet, Philippines

Copyright © 2015 Scientific & Academic Publishing. All Rights Reserved.

This study was conducted to identify the effectiveness of video presentation to students’ learning. This was derived due to the changes and updates the world has to offer on enhancing student’s wisdom. Instructors and even students rely or use educative videos to learn, compare and understand concepts. The use of video is only beginning to meet the needs of today’s and tomorrow’s learners. Using videos in teaching is not new. It was proposed that videos are effective when used to develop information literacy, using a student survey to measure the effectiveness of video lectures. Video based materials boost students’ creativity and cooperation. Access to video can help motivate students and create a distinctive context for their learning experience. Questionnaires were administered to 224 students of Benguet State University to measure effectiveness of video presentation to student’s learning. From the outcomes, it was found out that there is no significant difference on students’ perceptions of the effectiveness of video presentation to students’ learning when grouped according to sex. Moreover, results revealed that a significant difference exists among students’ perceptions of the effectiveness of video presentation when grouped according to their academic level. Furthermore, it is revealed that the level of effectiveness of video presentation to students learning is highly effective.

Keywords: Effectiveness, Video presentations, Students’ learning, Year level

Cite this paper: Gia Lenn L. Mendoza, Lawrence C. Caranto, Juan Jose T. David, Effectiveness of Video Presentation to Students’ Learning, International Journal of Nursing Science , Vol. 5 No. 2, 2015, pp. 81-86. doi: 10.5923/j.nursing.20150502.07.

Article Outline

1. introduction, 2. background, 3.1. design, 3.2. sampling, 3.3. instrument, 3.4. ethical considerations, 3.5. statistical treatment, 4. results and discussion, 4.1. level of effectiveness on using video presentation to students’ learning process, 4.2. perceptions of the effectiveness on video presentations of male and female students, 4.3. difference in perceptions of effectiveness of video presentations among the different year levels, 5. conclusions and recommendations, acknowledgments.

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

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TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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The Importance of an Effective Presentation

You spend hours crafting your story, building your presentation, and finalizing your speech. Regardless of the contents of your presentation, you likely put a lot of effort into creating it. We get it, you’re passionate about telling your story— and rightfully so. But your hard work is all for naught if your presentation isn’t effective. Of the millions of presentations given everyday, how many are actually successful? And how are teams measuring said success? Understanding the importance of an effective presentation is just as vital as understanding good presentation design. In fact, the two go hand in hand.

When they step down from the stage, most presenters are looking for feedback beyond, “you looked nervous.”  They want to know if what they said resonated with the audience. Did their presentation drive their key points home? Were all of those hours spent fine-tuning their presentation worth it? In most cases, the effectiveness of your presentation can be determined by a simple call-to-action. But there are also so many other ways to monitor your success.

How effective are your presentations?

An effective presentation will do one of two things: it will teach your audience something or it will inspire them to take action. But neither of those things will happen if the audience isn’t engaged. In a perfect world, you’d be able to tell if your audience was paying attention by doing a quick scan of the room. However in our current remote climate, the nature of presentations have shifted. Giving a remote presentation makes it harder to gauge the audience’s level of interest until after the fact. It’s likely that you’re giving a remote presentation via video conferencing, and then sending out the deck as a follow-up. That’s not to say they still can’t be effective. Incorporating video can help engage your audience and increase the effectiveness of your message. Choosing on-brand images, using the right charts and graphs for your data, and the number of slides you include may also play a role in how effective your presentation is. 

Why is it important?

Your presentation is your story. Whether you’re teaching an online course, hosting a webinar, making a business pitch, onboarding a new hire, or sharing a campaign with your team, what you have to say is important. You need your audience to listen. The effectiveness of a presentation determines how many people you reached with your story. It represents how much of the information they will take with them when they leave. And it can help you understand what you can do better next time. 

Understanding the effectiveness of your presentation can help you to figure out if your content is resonating with the audience. Was the presentation too long or too short? Are people making it to the last slide or skipping through? What is the longevity of your content— will your presentation continue to drive traffic a month from now? Is there one slide that people spent more time on than others? These all factor into how powerful and impactful your presentation actually is. You can find the answers to all of these questions through presentation analytics. 

Tracking metrics

In any business, tracking metrics is important. Data itself tells a story (for those who are willing to listen). It can help you better understand your audience, and their behaviors. It’s how you learn more about what works and what doesn’t, which will ultimately help you scale your business. 

Tracking metrics in a presentation can look a little different for every speaker. Depending on your goal of the presentation, you may want to know how many people made it to the end without skipping ahead. On the same coin, you may care more about the effectiveness of your call to action on the last slide. Regardless of which metrics you’re looking for, having the ability to track presentation analytics is important. 

Beautiful.ai analytics

Beautiful.ai gets it. We know that measuring the success of your presentation can be as simple as tracking your metrics— especially in our new remote world. In Beautiful.ai you can see things like total views, unique viewers, total view time, completion rate, average view time per slide, and how many people shared out the link to your deck. With these analytics, you are able to monitor the effectiveness of your presentation days, weeks, and even months after you first present. 

Check it out for yourself! To find your presentation analytics in Beautiful.ai, follow these three, simple steps.

• Click in to any presentation from your Pro account
• Select “actions” on the left side bar
• Open the “analytics” tab

Do you want to present like a pro? Check out our Pro plan and unlock all of the features you need to present your best work ever.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Why The View isn't on this week — and when new episodes will return

Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Ana Navarro, and Alyssa Farah Griffin will soon return to the Hot Topics table.

The View is taking a little break from all that cell phone scolding , sliming , and comically collapsing at the Hot Topics table.

If you tuned in to the beloved talk show Monday, you were met with a repeat episode — and that'll be the case throughout the week, as cohosts Whoopi Goldberg , Joy Behar , Sunny Hostin , Sara Haines , Ana Navarro , and Alyssa Farah Griffin are all on a spring break until April 29.

The show, which just received multiple Daytime Emmy nominations , is set to air repeats through Friday, with the production's accompanying Behind the Table podcast also going dark for that period.

Jennifer Lopez's interview from earlier this year will air again on April 22, followed by encore broadcasts of interviews with Tamron Hall (April 23), Ice-T and Jim Sciutto (April 24), Valerie Bertinelli (April 25), and Damian and Elizabeth Hurley (April 26).

Last year, Behar's spirited spring vacation to Europe resulted in one of the show's most comical anecdotes of the year, involving the 81-year-old's encounter with an Italian woman on a train .

"The people are nice, here and there. I had to call one woman the b-word, but that's something else," Behar said at the time.

"I said it in English because she wouldn't let me pee in the first-class lounge. I said, 'Please, let me just go!'" she continued. "I said, 'Listen, don't be a bitch.' She wouldn't let me go."

The View returns with new episodes — and, hopefully, more stories of Behar's international encounters — beginning Monday, April 29 on ABC .

Sign up for  Entertainment Weekly 's free daily newsletter  to get breaking TV news, exclusive first looks, recaps, reviews, interviews with your favorite stars, and more.

Related content:

• Every host of  The View  and why they left
• Former The View cohost Michelle Collins didn’t think there was room for 2 'funny ones' on panel with Joy Behar
• Whoopi Goldberg goes limp as  The View  cohost hugs her: 'It's my love language'
• Joy Behar jabs  View  cohost Alyssa Farah Griffin's complaint about election: 'Thank your Republican colleagues'

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Watch CBS News

Why U.S. officials want to ban TikTok

By Caitlin Yilek

Edited By Ellen Uchimiya

Updated on: April 24, 2024 / 5:17 PM EDT / CBS News

Washington — A law that could lead to a national ban of TikTok  cleared the Senate  on Tuesday night in a bipartisan vote of 79-18, representing one of the most serious threats to the immensely popular social media app's U.S. operations. 

Some lawmakers insist they don't want to actually ban the platform used by roughly 170 million Americans, arguing the choice lies with TikTok's China-based parent company, ByteDance. 

To keep TikTok up and running in the U.S., ByteDance must sell its stake in TikTok, and it has up to a year to do so, according to the legislation, which was signed into law on Wednesday by President Biden. But the Chinese government, which would have to sign off on any sale, opposes a forced sale. Without a divestiture, the company would lose access to app stores and web-hosting providers, effectively banning it in the U.S. The timeline could be prolonged by an expected legal battle. 

"This is not an effort to take your voice away. … This is not a ban of a service you appreciate," Sen. Mark Warner, a Virginia Democrat and the chair of the Senate Intelligence Committee, said Tuesday in a floor speech, acknowledging that many Americans are skeptical of the legislation. "At the end of the day, they've not seen what Congress has seen." 

Why does Congress want to ban TikTok? 

Lawmakers have suspicions about the video-sharing app's ties to China and have tried to regulate it, though prior efforts to widely restrict it have been unsuccessful. U.S. officials have repeatedly warned that TikTok threatens national security because the Chinese government could use it to spy on Americans or weaponize it to covertly influence the U.S. public by amplifying or suppressing certain content. 

The concern is warranted, U.S. officials say, because Chinese national security laws require organizations to cooperate with intelligence gathering. FBI Director Christopher Wray told House Intelligence Committee members in March that the Chinese government could compromise Americans' devices through the software. 

"This app is a spy balloon in Americans' phones" that is "used to surveil and exploit Americans' personal information," Rep. Michael McCaul, a Texas Republican who chairs the House Foreign Affairs Committee, said Saturday before the lower chamber  passed the bill as part of a broader foreign aid package. 

In classified briefings, lawmakers have learned "how rivers of data are being collected and shared in ways that are not well-aligned with American security interests," Sen. Chris Coons, a Democrat from Delaware, said Tuesday. 

Sen. Marco Rubio of Florida, the top Republican on the Senate Intelligence Committee, said last month that the Chinese government has the ability to influence "a lot of young people" who use TikTok as their main news source. 

"That's a national security concern," Rubio said. 

Warner said Tuesday that the fact that Chinese diplomats are lobbying congressional staff against the legislation, which was first reported by  Politico , shows "how dearly [Chinese President] Xi Jinping is invested in this product." 

Senate Minority Whip John Thune, a Republican from South Dakota, called the lobbying effort "a stunning confirmation of the value the Chinese government places on its ability to access Americans' information and shape their TikTok experience." 

Arguments against banning TikTok 

TikTok has denied that it's beholden to the Chinese government and has accused lawmakers who want to restrict it of trampling on citizens' free speech rights. TikTok has vowed to mount a legal challenge, calling the law "unconstitutional." 

"We'll continue to fight, as this legislation is a clear violation of the First Amendment rights of the 170 million Americans on TikTok and would have devastating consequences for the 7 million small businesses that use TikTok to reach new customers, sell their products, and create new jobs. This is the beginning, not the end of this long process," TikTok executive Michael Beckerman said in an internal company memo obtained by CBS News that was sent to TikTok staff on Saturday. 

In a video on Wednesday, TikTok CEO Shou Zi Chew said "the facts and the Constitution are on our side and we expect to prevail again." He said the company has invested billions of dollars to secure user data and "keep our platform free from outside manipulation." 

TikTok began an initiative known as "Project Texas" in 2022 to safeguard American users' data on servers in the U.S. and ease lawmakers' fears. But Warner argued Tuesday that the initiative was insufficient because it would still allow TikTok's algorithm and source code to remain in China, making them "subject to Chinese government exploitation." 

Democratic Sen. Ed Markey of Massachusetts said Tuesday on the Senate floor that TikTok poses national security risks, but the legislation amounted to "censorship" because it could deny Americans access to a platform they rely on for news, business purposes, building a community and connecting with others. 

"We should be very clear about the likely outcome of this law," Markey said. "It's really just a TikTok ban. And once we properly acknowledge that this bill is a TikTok ban, we can better see its impact on free expression." 

Sen. Rand Paul, a Republican from Kentucky, wrote in a recent opinion piece that the law could be a gateway to the government forcing the sale of other companies.

"If the damage to one company weren't enough, there is a very real danger this ham-fisted assault on TikTok may actually give the government the power to force the sale of other companies," he wrote and predicted that the Supreme Court will ultimately rule the law is unconstitutional. 

Nikole Killion and Alan He contributed to this report. 

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Caitlin Yilek is a politics reporter at cbsnews.com and is based in Washington, D.C. She previously worked for the Washington Examiner and The Hill, and was a member of the 2022 Paul Miller Washington Reporting Fellowship with the National Press Foundation.

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Fragile pope back on the road with day trip to Venice

Pope Francis travels to Venice on Sunday for his first trip of the year, testing his mobility and resilience after a number of health scares in recent months.