agri tourism business plan

Creating an Agritourism Business Plan

Written by Dan Moore, AIANTA’s Agritourism Consultant 

Previously, we highlighted key obstacles to overcome and pitfalls to avoid when building an agritourism program. In this article, we will go a bit deeper into the importance and practice of building out a business plan.

No matter how great the prospective market, available resources, or the people in your community, without a comprehensive and nimble business plan, the most effective and efficient path to creating a successful agritourism business can be hard to find. While most agritourism programs are diversifications of existing businesses, it is still necessary to create a separate plan for the agritourism venture. Building out a solid business plan upon inception will ensure that you start on the correct path and “cross bridges” early on while you still have the opportunity to turn back without too much loss. Potential hidden costs and other obstacles will also become more apparent when planning.

When writing your business plan, consider the following:

Always Start with the Story

Gather together everyone you plan to work with on building your business – your family, business partner(s), community. First, define who you are; what is your story? What is your core purpose, or mission? Who do you want to serve? Then determine what success looks like. What do you hope to accomplish by opening this business? Identify a clear understanding of your goals and how you expect to achieve them. Work to refine these down to one statement that you keep handy and refer to for both marketing and operations. This statement will help keep you on track, and serve as a guide to achieve your long-term goals & objectives.

Capture the Overview of Your Business and Business Needs

To create an overview of your business, first concisely describe your agritourism idea including the products and / or services you will be offering. Then, write a description of your operation with more specifics. What is the size and location of the operation(s)? What activities will take place on the land? What facilities will be used? Do you currently have enough acreage to carry out your vision, or will you need to acquire more land? Then match up your current and needed assets with your financial resources. Will you have the money needed to open your business right away or will you need to borrow money? You will also need to determine your time and labor needs. Building a new business takes a lot of work, and it likely will require learning new skills and multitasking. Finally, at this stage, it will be important to examine safety, legal and accessibility concerns. For example, are their dangerous areas to which you will need to restrict access? How do you plan to address sanitation needs (restrooms, hand-washing, etc.)? What are the local regulations in relation to the activities you plan to offer? Do you need special permits or licenses? Is what you want to offer legal? What insurance do you need to obtain? It is your responsibility to address these issues prior to opening up your property to visitors.

Goals and Objectives

Goals and objectives allow you to define your vision further. When considering this vision, think of goals as broad accomplishments you hope to achieve; and objectives as the measurable steps you need to take to achieve those goals.

Here’s a simple tribal agritourism example:

Goal: To develop an agritourism program that builds local interest in learning how to harvest traditional foods that will be incorporated in the menus of local restaurants.

Objective: By August have 10 youth sign up and participate in a foraging club that will gather traditional foods.

In the example above, the goal is a bigger picture outcome. It helps guide our program development. The objective on the other hand is measurable – 10 youth signed up by August harvesting traditional foods. The outcome of your objective should give you a clear idea of your successes. Keep in mind that your goals and objectives need to be attainable. Saying you will have your entire program up and running in six months is unlikely, while completing stage one in six months is doable. Setting goals and objectives will help you determine what those stages are.

Conduct a Market Analysis

You are not the first to start an agritourism business. It is important to learn about who else is out there, and what you can learn from their experience. What businesses are doing well and why? What trends in the industry are you responding to with your business and how will you differentiate? Researching other agritourism businesses in your area is important in getting to know your competition, and also to find potential partners. Note, your “competition” could actually be potential partners, as you both have a similar objective of attracting customers to your area. Competition is actually a good thing if you offer complimentary services. You can team up with other businesses to market to a larger customer base and create an attraction that inspires people to travel from further away and to stay longer.

Build out an Operation and Management Plan

After you determine what your business or program is, and you define what success looks like, it is now a good time to create a plan for how you will run, or operate, this business. In creating this plan, consider the following questions: What is the legal structure of the enterprise? Will you need additional insurance than what you currently have? Who do you plan to hire and for which positions will you hire them? What are the skills and responsibilities required for the personnel involved in the operation? How will you find and attract these people? It is important at this stage to consider how the business might scale. You may not need as many people to assist you when you first begin, but in the middle of a growth phase you will not want to go back and rewrite your operation plan.

Identify Your Marketing Strategy

Your marketing strategy is where you harness the story you outlined in step one, and determine how you are going to disseminate this story to prospective customers. The first step here is to determine who your desired customer will be. Will they be from nearby towns or cities, or will they be coming from out of state? Will they be traveling with families, or are you hoping to attract only adults? Once you know what kind of traveler you are seeking you can delve into determining this customer’s general needs and interests, and make sure what you are offering meets these needs and interests. Next, determine how you plan to reach this traveler. There are plenty of paths to take: online, print, travel agents (resellers), media. Not all channels are going to work for all demographics, and choosing incorrectly can be a costly mistake. One way to reduce this cost is to collaborate with other local businesses that offer a similar or complimentary experience. It can also be useful to be a part of marketing efforts carried out by DMO’s (Destination Marketing Organizations) or associations (Chambers of Commerce, trade groups). This strategy will provide the blueprint for a Marketing Plan, which you (and your marketing team) will create prior to getting your business off the ground.  Here’s a helpful resource for creating your agritourism marketing plan: https://www.uvm.edu/~snrvtdc/agritourism/agchecklists/AgritourismMarketing.pdf . The U.S. Small Business Administration (SBA) also offers a helpful guide and sample template for when you are ready to create your marketing plan ( https://www.sba.gov/business-guide/manage/marketing-sales-plan-payment#section-header-0 ).

Develop Your Financial Strategy

Your financial strategy is basic to making management decisions and obtaining financing. In this section, you will identify sources of existing debt and financing needs. You will also develop financial statements including a profit-loss statement, a balance sheet and a cash flow projection that includes sales projections. It is important to understand what your costs will be, and have a projection for where your break-even point is. To get up and running there will likely be some upfront costs. How do you plan to finance the operation? If you do not have the cash on hand are there sources that you could seek funding from – loans, grants, assets? For example, USDA offers value-add grants as well as loans. If your program has community development aspects (job training, youth employment, sustainability, cultural perpetuation) consider researching foundations with programs in these areas. You could also reach out to your current financial institution to see what kind of assistance they could provide.

This section especially highlights the diverse knowledge required and might seem more foreign to those without a business background. While extremely important, the learning curve is quite attainable, compared to the much more difficult task of coming up with a great idea to base your business on. There are plenty of resources available to get you up to speed on these terms and concepts.

First Nations has an Indian Agriculture Curriculum that might be helpful.  The first four Modules of the Participant Workbook provide a useful guide ( http://www.firstnations.org/knowledge-center/foods-health/biz-of-indian-ag ).

Create an Executive Summary

At the completion of all the components of your business plan, create a one page summary of your venture that includes the business description; mission statement; the market and it’s potential; an overview of your management team; and your financial analysis. This summary will be useful when seeking investors / funders, partners, employees, etc., who may be less likely to read your entire report.

A successful agritourism program has great potential to positively impact your community while also providing you with financial benefits. Few to none of these outcomes will be achieved if there is not a solid business plan to back up the program. Answering these questions early will save a lot of time and energy by avoiding foreseeable issues, and offering the time to develop a successful and valuable product.

This project was funded by the Food and Farm Communications Fund

Bureau of Indian Affairs

Juan Bautista de Anza National Historic Trail

Native American Agriculture Fund

Lewis & Clark National Historic Trail

Bureau of Land Management

National Endowment of the Arts

National Park Service

United States Forest Service

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Entertainment & Media

Agritourism Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write an Agritourism Business Plan?

Writing an agritourism business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

• This section may include the name of your agritourism business, its location, when it was founded, the type of agritourism business (E.g., farm tours & farm stays, u-pick farms, farm-to-table restaurants, wine or brewery tours), etc.

Market Opportunity:

Products and services:.

• For instance, you may include farm tours, agricultural workshops & classes, farm products & crafts, etc as some of your products & services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Farm tours & farm stays
• Farm-to-table restaurants
• Wine or brewery tours
• Educational workshops and classes
• Rural accommodation
• Nature & adventure activities
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, families & children, nature & outdoor enthusiasts, tourists & travelers, or school groups & educational institutes would be an ideal target audience for an agritourism business.

Market size and growth potential:

• For instance, the agritourism industry was valued at USD 5.95 in 2021, so it is crucial to define the segment of your target market and its growth potential.

Competitive Analysis:

Market trends:.

• For instance, the focus on farm-to-table & local experiences is increasing day by day; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your agritourism farm business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Highlight your offerings:

Mention the agritourism products & services your business will offer. This list may include

• Farm activities
• Workshops & Classes
• Farm-to-table experiences
• Accommodation
• Special events
• Organic farm products

Describe each service:

• For instance, for farm activities – describe the different interactive activities that guests can take part in, such as gathering fruit and vegetables, feeding animals, milking cows, riding horses or tractors, or helping out on the farm.

Additional Services:

In short, this section of your agritourism plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, the size & diversity of your farm or exclusive partnership with local artisans or food producers could be some of the great USPs for a professional agritourism business.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your agritourism business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your agritourism business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your agritourism business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include, senior management, and other department managers (e.g. operations manager, hospitality manager, customer services manager.) involved in the agritourism business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your agritourism business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your agritourism business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample agritourism business plan will provide an idea for writing a successful agritourism plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our agritourism business plan pdf .

Related Posts

Farming Business Plan

Poultry Farming Business Plan

Guide to Understanding Customers for Business Growth

Business Plan Writing for Startup

Top 10 AI Tools for Small Business

Business Plan Presentation Tips

Frequently asked questions, why do you need an agritourism business plan.

A business plan is an essential tool for anyone looking to start or run a successful agritourism business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your agritourism business.

Where to find business plan writers for your agritourism business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your agritourism business plan and outline your vision as you have in your mind.

What is the easiest way to write your agritourism business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any agritourism business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in an agritourism business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

Can a good agritourism business plan help me secure funding?

Indeed. A well-crafted agritourism business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in an agritourism business plan?

Marketing strategy is a key component of your agritourism business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

OSU Extension Service

• Community vitality
• Agritourism

Adding agritourism: How to create successful tours for your farm or ranch

Hosting tours on your farm or ranch not only provides additional income but helps tell an important story about Oregon agriculture, rural communities and local food production. Below are key topics to consider when deciding whether or not to add farm tours to your business.

Deciding what to demonstrate

Determining points of interest on your operation is a first step in setting up a farm tour. While certain farming aspects may not seem interesting to you as the operator, the general public may find them intriguing.

Keeping your visitors entertained and safe are the main goals.

One way to decide what should be showcased on the tour is by walking friends or other producers around your property and taking note of what they notice and find most interesting. Create a route around these points of interest while avoiding potentially dangerous or unattractive areas.

Keeping your visitors entertained and safe are the main goals. For example, farm animals always delight visitors but could pose a safety risk. When choosing whether to include animals on the tour, take into consideration their health, friendliness, barn facilities and handwashing options.

Facilities on the farm

Now that you have determined the points of interest on your operation, it is time to consider the facilities.

Restroom facilities are a major factor on whether you can offer farm tours. What is the current public restroom situation? Does the farm have a septic system and can the system support the number of visitors anticipated? You may need to rent portable restrooms, whether seasonally or year-round.

Upon arriving, your guests should find clearly marked parking and be able to gather in an area out of weather.

Another consideration is parking. Upon arriving, your guests should find clearly marked parking and be able to gather in an area out of weather. Make sure the footing is as level as possible to make getting in and out of cars as easy as possible for the visitors. If your farm is open to the public you may need to comply with ADA regulations.

For schools and large groups that arrive in buses, there are some additional things to consider. Will this space be available at all tour times? Can a larger vehicle get in, turn around and get out of the space fairly easily? Is the ground going to be soft at certain times of the year, causing the possibility of stuck vehicles?

If bus parking is tricky or not possible, make sure you communicate this during the booking process or reconsider the tour size your farm can accommodate.

General farm tours or topic specific?

When planning a tour, think about what type it will be. Is the tour going to cover the farm in a general sense or is it going to showcase a specific aspect or activity on the farm?

Themed tours are one way to show different aspects of the farm and attract visitors interested in specific topics.

For example, if you have an orchard operation with a farm stand where you sell pressed cider, you could give a general tour of the whole operation or a cider-themed tour highlighting where the apples are grown, pressing and processing the cider, bottling and distribution.

Themed tours are one way to show different aspects of the farm and attract visitors interested in specific topics. Themed tours may change throughout the year featuring seasonal activities. A few examples of these types of tour are: soil restoration, orchard care, renewable energy, animal husbandry and crop production.

Self-guided tours

Organizing a self-guided tour is one way you can offer the tour experience without having to staff the position or lead the tour yourself. A successful self-guided tour needs good signage, well-marked routes or trails, and a map for the guests to follow. The map may point out interesting things such as buildings or plants and offer guidance, indicating rough terrain and off-limit areas.

A successful self-guided tour needs good signage, well-marked routes or trails, and a map for the guests to follow.

We recommend that there is a person to greet visitors upon arrival and to answer questions.

An interactive option for a self-guided tour is a scavenger hunt, a list of locations to visit or items to find. This can be an engaging and organized way to have visitors tour the operation without a personal guide. A small prize or incentive may be offered for a completed scavenger hunt such as a drawing entry, coupon, or free gift.

While this style of tour requires minimal staffing, it may lose the personal touch of having an actual tour guide. Lack of supervision may also lead to visitors in areas that are not desired or off limits.

Tours for school groups

When designing a tour for school groups and children, there are a few additional factors to consider. Tours for children should be a faster pace and include activities that are hands-on and educational.

The age of the children should also be kept in mind. A tour and the corresponding information and activities for middle school students may not hold the attention of elementary school students.

Field trips can be a large expense for schools so it is important to follow through with what has been promised.

Also, it’s helpful to have specific days and timeslots set aside for larger groups when scheduling school tours so you can be prepared with extra staff and activities if needed. When booking group tours, be sure to review the itinerary and expectations so that teachers can be prepare students and have adequate volunteers.

Field trips can be a large expense for schools so it is important to follow through with what has been promised and give consistent, well-planned educational experiences. For more information and resources on farm school tours, please visit the Oregon Farm to School program.

Budgeting for tours

Consider how tours fit into your business plan. You may choose to provide short tours at no cost that draw customers to your farm to purchase your farm products or design in-depth educational tours that share about farm production and generate additional income. Either way, tours require additional staffing.

Charging for tours may be less risky than offering free or low-cost tour and hoping customers buy product.

To determine a tour cost, take into account expenses versus possible income. Income includes registration cost of the tour plus farm stand purchases, as offering tours can lead to more product purchases. Expenses may include staff time coordinating and hosting the tours, value of products sampled, advertising, signage, self-guided tour brochures and keeping facilities tidy and welcoming. Use a break-even analysis to determine the minimum amount of guests per tour to make these activities profitable.

Charging for tours may be less risky than offering free or low-cost tour and hoping customers buy product. However, you can encourage sales of farm products by ending at a farm store or place to purchase your farm products. Each operation is unique and one budget does not work for all.

Tour registration

Developing a way to keep track of your tour schedule is critical so that you are prepared and ready to welcome guests. Scheduling can be as simple as guests contacting the farm via phone or email and scheduling on a calendar, an organized computer spreadsheet or using a more advanced scheduling program such as Bookeo.

Before booking, you should know the minimum and maximum guests per tour.

Before booking, you should know the minimum and maximum guests per tour. Also, consider whether a deposit is required or if a late or no-show policy is right for you. Selling advanced tickets using online platforms such as Eventbrite, Brown Paper Tickets or through your farm website is another option.

Importance of customer service

Customer service and hospitality are essential for the staff, whether it's you or an employee leading the tours. When leading a farm tour, the guide is the face of the farm so having staff members who are energetic and social and have skills working with the public is important.

Explain the farm products in an easy and sequential way and use sensory elements when possible.

The tour guide should always introduce themselves and say what their position is on the farm. The guide is setting the tone of the tour so let the group know at the beginning if they can ask questions during the tour, where the restrooms are and how long the tour will take, etc. If the tour is longer than an hour, consider providing a rest stop where guests can sit, get out of the weather and possibly have a refreshment.

Explain the farm products in an easy and sequential way and use sensory elements when possible. Seeing, hearing, smelling and tasting may ingrain that farm experience deeper and make it more relatable to the guest. If visitor attention is diverted, stop and talk about what caught their interest and make it a teachable moment.

Photo opportunities with farm signage are fun for guests and provide another source of advertising as guests often share photos on social media.

At the end of the tour be sure to say thank you and explain what else there is to do on their farm visit. Can guests walk around the buildings? Are there places to picnic or stay after the tour?

Lastly, asking guests for a post-tour review, whether on paper or electronically, may help with feedback to improve the tour.

Safety and risk management

When welcoming visitors onto the farm, minimizing your risk and keeping everyone safe are priorities. Be sure that your liability insurance policy is up to date and covers the activities you provide.

It is your responsibility to minimize hazards as much as possible.

In Oregon, limited-liability signage is available to inform guests that they are entering a working farm and there are inherent risks with doing so. To be protected by this regulation, the signs must be placed at the entrance of the farm and at key points where agritourism activities are taking place.

You may make your own regulation sign, as long as the lettering is one inch in size and includes the language as listed in the law, or purchase one from Oregon Agritourism Partnership or Plate and Pitchfork . More information about ORS 30.671 to 30.677 can be found online.

It is your responsibility to minimize hazards as much as possible. This may include walking surfaces, structures, walking paths from cars and farm equipment. Animals that are unsafe or unhealthy should be removed from public view.

Make sure the correct warning signs are displayed and visible. Examples of warning signs are: electric fences, no climbing on hay bales or farm equipment, wet and slippery surfaces, guard dogs on duty, and moving machinery.

Promoting the tour

Promoting farm and ranch tours is not just limited to websites and social media. Partnering with other businesses to cross-promote can be beneficial for all involved. For instance, if a berry farm sells its products to a bakery for pies, the bakery may advertise for the farm tours.

Partnering with other businesses to cross-promote can be beneficial for all involved.

Connecting with lodging establishments may also help bring new visitors to the farm and give the lodging operators a confident recommendation to their guests who are looking for local activities.

Lastly, always keep websites and social media up to date with photographs and videos to give potential guests a sneak peek of the operation and what to expect when they visit.

• How to Develop a Farm Tour
• Oregon Farm to School program
• Oregon Agritourism Partnership Regulation Limited Liability signs
• ORS 30.671 to 30.677
• Plate and Pitchfork Regulation Limited Liability signs

Was this page helpful?

Related content from osu extension.

New OSU study values annual economic impact of Willamette Valley agritourism at nearly $1 billion

Agritourism can take the form of farm-direct sales, education, entertainment, outdoor recreation and hospitality.

Chris Branam | Mar 21, 2024 | News story

OSU Extension helps Warm Springs tribal members loop back to food preservation

In 2022, 14 Warm Springs community members, primarily elders, went on the Warm Springs Fruit Loop tour. The canning classes held afterward helped participants refresh their skills and get caught up on any changes to methods.

Tracy Wilson | May 2023 | Impact story

How to sell produce: by count, volume or weight?

One of a farm's first decisions when setting up to sell produce directly to consumers is how to measure and sell the produce. There are three choices: by count, volume or weight. Here's what to consider.

Mary Stewart | Aug 2019 | Article Peer reviewed (Gray level)

Adding agritourism: How to cultivate neighbor and farmer relations to avoid conflict

Agritourism promotes public support for agriculture. But it can also bring traffic and crowds to rural areas. That's why agritourism operators need to cultivate good neighbor relations to avoid conflicts.

Melissa Fery, Audrey Comerford | Feb 2020 | Article Peer reviewed (Gray level)

Extension support of farm loops helps connect people to local food systems

The OSu Extension Agritourism program supports farms that allow the public onto their land and has delivered successful initiatives in recent years that help farmers find another financial stream to keep them on the right side of the profit margin.

Audrey Comerford | Mar 2023 | Impact story

An Initial Economic Impact Estimate of Agritourism in Oregon's Willamette Valley

This study quantifies the economic effects of agritourism on Willamette Valley farms and communities. In surveys, farmers reported earning about 50% of their revenue from agritourism.

Bruce Sorte, Melissa Fery, Audrey Comerford | Feb 2024 | Extension Catalog publication Peer reviewed (Orange level)

Executive Summary: An Initial Economic Impact Estimate of Agritourism in Oregon’s Willamette Valley

In agritourism, producers combine farming with some aspects of tourism. Get the key takeaways from a new report on agritourism in the Willamette Valley.

Oregon Small Farms Newsletter

From their website: Oregon Small Farm News is a free online newsletter that concentrates on both commercial small farm entrepreneurs as well as non-commercial small acreage landowners. Our focus embraces organic/biological and ...

Questions planners may anticipate regarding the agritourism industry’s farm-direct sales and other farm-based activities

As agritourism grows in popularity, economic planners can expect to see more inquiries from farmers about how to add agritourism to their business mix. Here's a snapshot of U.S. agritourism activities to aid planners.

Mary Stewart, Lisa Chase | Mar 2019 | Article Peer reviewed (Gray level)

Increasing Farm Viability Through Agritourism and On-Farm Direct Sales: An Oregon Producer Survey

Agritourism is a way for farms to increase their business success. This survey explores how small farms are expanding beyond basic production, adding value and claiming more consumer support.

Mary Stewart, Audrey Comerford, Bruce Sorte, Sam Angima, Lisa Chase, Weiwei Wang, Rebecca Bartlett, David Conner, Chadley Hollas, Christopher Brittain, Lindsay Quella | Jul 2021 | Extension Catalog publication Peer reviewed (Orange level)

On-farm Agritourism Activities in Marion County, Oregon from 2017 to 2018

This study describes the scope of on-farm or core agritourism activities offered to visitors on 75 agritourism operations in Marion County during a study period spanning 2017 and 2018. It shows the types and numbers of activities offered, the seasons of agritourism, and reveals the average and median acreage and land use districts typical of agritourism operations. This initial information provides a benchmark for future measurement of the industry segment in Marion County.

Mary Stewart, Weiwei Wang | Sep 2019 | Publication Peer reviewed (Gray level)

Agritourism in the Mid-Willamette Valley

Agritourism connects consumers and tourists with agricultural products and places. It’s a way for producers on farms and ranches to diversify their business.

Mary Stewart, Michael Calcagno | Jul 2019 | Video

Seasonality Chart: What's in Season in the Region

From fruits to flowers and meat to fiber, this chart will help determine what agriculture products are in season and available directly from farms in the Willamette Valley region.

Mary Stewart, Colton Harms | Aug 2019 | Fact Sheet Peer reviewed (Gray level)

Shop at the Dock Garibaldi: An Interview with Julia Wentzel from Food Roots

Meet Julia Wentzel of Food Roots and learn more about their Farm Table store and how you can access flash frozen, locally caught seafood in Tillamook County during the Covid-19 pandemic.

Amanda Gladics | May 2020 | Video

Shop at the Dock Garibaldi: An Interview with commercial fisherman Brian Trotter, Part 1

Learn from Brian Trotter, a commercial fisherman from Garibaldi, about his fishing business and how he's keeping seafood on our plates while reducing his risks during the Covid-19 pandemic.

Amanda Gladics | Apr 2020 | Video

Shop at the Dock Garibaldi: An Interview with Jeremy Zeller from FishPeople's Market

Learn more about the FishPeople's Market, one of the usual tour stops on the Shop at the Dock program in Garibaldi. We talk with Jeremy Zeller, the landings supervisor, to learn more about what how he's keeping his employees...

Shop at the Dock Garibaldi: Accessing Seafood during COVID-19

Learn more about the Shop at the Dock program in Garibaldi, and what you need to know about eating seafood during the novel coronavirus (COVID-19) pandemic.

Shop at the Dock Garibaldi: Interview with Amanda Cavitt of the Garibaldi Bistro

Meet Amanda Cavitt, the General Manager of the Garibaldi Portside Bistro. She shares her insights on keeping seafood on the menu during the COVID-19 pandemic, how they prepare their smoked albacore tuna melt, and her advice for learning how cook seafood at home.

Have a question? Ask Extension!

Ask Extension is a way for you to get answers from the Oregon State University Extension Service. We have experts in family and health, community development, food and agriculture, coastal issues, forestry, programs for young people, and gardening.

• Environment & Natural Resources
• Youth Development
• Food & Health
• Digital Agriculture
• Family & Home
• Lawn & Garden
• Money & Business
• Louisiana Ag Magazine
• Job Opportunities
• Publications
• Louisiana Agriculture Magazine
• Management Guides
• Newsletters
• Publications for Sale
• The Stately Oak

News & Events

• News & Media Center
• Get It Growing
• Administration
• Vice President and Dean's Office
• College of Agriculture

Our offices

• Research Stations
• Departments
• CRIME STATS

• 4-H/FFA Programs
• Environment and Natural Resources

• Community Rural Development
• Agritourism
• Best Managment Practices

Agritourism Best Management Practices and Plan of Operation

Maria Bampasidou , Hatch, Dora Ann

Introduction

Throughout the United States, farmers are recognizing that agritourism has the potential to sustain the farming industry and grow rural economies through tourism. Statistics provided by the Louisiana Travel Promotion Association in 2007 suggest that Louisiana has potential to grow an agritourism industry. This report cited that one in four travelers to Louisiana came to enjoy the great outdoors.

Those numbers aren’t surprising to owners of bed and breakfasts located on working farms and ranches who have hosted guests for years. To foster the statewide growth of this industry known as agritourism, the 2008 Louisiana Legislature passed a bill limiting liability for agritourism professionals known as La R.S. 9:2795.5.

The legislation provides that the Louisiana Department of Agriculture and Forestry will develop a set of rules and regulations and that the LSU AgCenter will define a “plan of operation” for an agritourism venture. This publication contains the definition for the plan of operation and suggests best management practices for agritourism professionals to follow to minimize their risks.

A copy of the plan of operation is included in this brochure. The plan can also be found online at www.lsuagcenter.com/agritourism.

With much of Louisiana’s agriculture in a challenging economic situation, specialty crops offer growers alternatives to consider. Specialty crops are crops new to a region where they have not been grown commercially before. They include fruits and vegetables, tree nuts, dried fruits and horticulture and nursery crops. A recent LSU AgCenter study highlights the importance of the specialty crops market, reporting that specialty crops have an economic impact on the state of about $400 million (LSU AgCenter 2016). Many specialty crops are used as staples in Louisiana cuisine and help make our food and culture unique. We encourage you to visit our Louisiana agritourism operations, where you can enjoy our specialty crops, including:

• Blackberries
• Blueberries
• Cabbage and other winter vegetables
• Christmas trees
• Cut flowers
• Foliage and ornamental plants
• Garlic and onions
• Organic fruits and vegetables
• Peaches and other fruit crops
• Pecans and other tree nuts
• Southern peas
• Strawberries
• Sweet and hot peppers
• Sweet potatoes
• Watermelons

What Is Agritourism?

Agritourism is a business operation on a working farm, ranch or agricultural enterprise that offers educational and fun experiences for visitors while generating supplemental income for the owner.

Visitors participate in friendly “discovery” and learning activities in natural or agricultural settings. Because it blends entertainment and education, agritourism is also known as “agrientertainment” and “agritainment.” (See LSU AgCenter Publication AC-5)

A Plan of Operation

A plan of operation is a planning document that assists agritourism professionals in identifying and addressing possible inherent risks on their operations through recommended best management practices. Components of the plan include a listing of activities, their risks, suggestions for minimizing those risks and a plan for the location of warning signs.

Under La R.S. 9:2795.5, agritourism activities are defined as activities related to agritourism as defined in rules and regulations adopted by the commissioner of Louisiana Agriculture and Forestry (LDAF). A copy of those rules and regulations can be obtained by logging onto the LDAF Web site at www.ldaf.state.la.us

Risks shall be defined as the “inherent risks of agritourism activity" as described in La R.S. 9:2795.5. “Inherent risks” mean those conditions, dangers or hazards that are an integral part of an agritourism activity, including surface and subsurface conditions of land and water; natural conditions of vegetation; the behavior of wild or domestic animals; those arising from the form or use of structures or equipment ordinarily used on a working farm, ranch or other commercial agricultural, aquacultural, horticultural or forestry operation; and the mistakes or negligent acts of a participant that may contribute to injury to the participant or others, including failing to follow instructions given by the agritourism professional or failing to exercise reasonable caution while engaging in the agritourism activity, according to La R.S. 9:2795.5.

Best Management Practices

Best management practices are suggested practices that an agritourism professional can use to minimize risks in an agritourism enterprise. These best management practices can be used in the plan of operation under “suggestions to minimize risks.”

When reviewing or inspecting the various areas and activities around an agricultural enterprise, identify potential hazards and try to consider how others without your agricultural knowledge and experience would view each situation. Consider the perspectives of customers with little or no knowledge of potential agricultural hazards, especially your most at-risk customers, such as children or the elderly. Also, consider the perspectives of your employees who may also have little or no knowledge of potential agricultural hazards and may need training in identifying and handling hazards.

You may consider asking a friend or representative from an appropriate agency to assist in this process. Friends who have operated similar enterprises can point out potential hazards or management difficulties. Your insurance agent may be able to identify items with a history of contributing to claims. Activities subject to regulation should be reviewed and may require inspection prior to opening as well as at other times. It is better to discover and correct problems before injuries and, perhaps, legal problems occur.

Access to the Enterprise

You have heard the old adage, “You never get a second chance to make a first impression.” The entrance to your enterprise is often one of the first impressions customers will have of your business, and the entrance should, of course, be free of hazards. In particular, make sure traffic can safely enter and leave your enterprise.

The following suggestions may help to ensure safe access to your enterprise. Use the check boxes provided to indicate items relevant to your planned or existing operation. You may also want to mark actions you want to explore further.

• Make your driveway or entrance visible from at least 500 feet in either direction so motorists can see vehicles entering and leaving with time to stop safely. According to the Louisiana Office of Motor Vehicles Handbook, the total stopping distance for a car traveling at 55 mph is 228 feet, and at 60 mph the total stopping distance is 305.7 feet.
• Keep the entrance free of brush, weeds, signs, junk and other obstructions that could block drivers’ views of the driveway and highway from all vehicle heights (low cars to high SUVs or pickups). Signage must not be on the public right-of-way and must not obstruct visibility for people entering and leaving your property.
• Make the driveway entrance wide enough to allow a turning space for the longest vehicles, such as school buses, to enter and leave without swinging across the highway center line into oncoming traffic, dropping wheels off the drive or backing up.
• Remove limbs, brush and other items that can scratch or damage vehicles.
• Make the driveway wide enough for the largest vehicles to meet and pass. If you can’t, provide pullouts adequate for even the largest vehicles or use one-way routing.
• If your driveway has a steep slope, sharp turn or other characteristics that could be problems, create a plan for alternative routes, closures or transportation for customers. Consider the hazards in both good and bad weather conditions.
• If there are concerns about load limitations on bridges on your property, consult with an engineer or your highway department to check maximum load limit.
• Make sure all bridges and drop-off hazards, for both vehicles and pedestrians, have adequate guardrails that will prevent vehicles from falling from the roadway or people falling from the walkway. If the drop-offs are along a public road, contact the highway department for assistance.
• If vehicles are required to drive through a creek, ditch or other waterway, have a plan to prevent vehicles from attempting to cross during flash floods. As little as 1 foot of flowing water pushing against the body of a vehicle can lift and carry it away.
• If your driveway is along a busy highway or if you are planning a major event, consider hiring off-duty law enforcement officers to provide traffic assistance.

Parking and Traffic Control

The second impression customers get of your business might be the parking lot. Check local ordinances regarding parking requirements for businesses. Some local jurisdictions may have specific requirements based on the type of business and expected number of vehicles. Here are some general recommendations for parking areas:

• Provide parking spaces adequate for the largest expected crowd, including spaces for both automobiles and larger vehicles such as RVs and buses, depending upon the customers you expect.
• Make traffic lanes in the parking area at least 20 feet wide so automobiles can enter and leave parking spaces easily. Lanes and turnarounds in bus parking areas must have a minimum turning radius of 55 feet.
• Make parking areas firm, smooth and adequately drained to minimize the risk of vehicles getting stuck.
• Fill all holes to prevent falls and injuries.
• Keep the area mowed low, so customers’ shoes and clothes do not get wet from dew or rain on the grass.
• If the parking area also serves as a pasture, remove the livestock a couple of days before parking vehicles there and use a drag harrow to scatter manure piles.
• Be prepared to order a load of gravel to fill muddy areas that develop in the drives and lanes during wet weather. You can avoid the negative publicity by maintaining good driveways and parking areas.
• If used between dusk and dawn, provide the parking area with adequate lighting for security and for customers to see where they are going.
• A pickup and drop-off location closer than the parking area.
• Wheelchair/handicap accessible parking spaces that are level, on a firm surface and as close as possible to activities
• Valet parking or golf cart shuttle services for customers with disabilities.

The walkways between parking and other facilities may be the next opportunity to make a good impression and prevent safety hazards. Walkways should be easily identified, with clear signage directing customers to the areas they wish to visit.

• Walkways must have firm, smooth surfaces to minimize the risk of trips, slips or falls. The surfaces should be safe for all customers, including customers with disabilities. Avoid loose materials like sand, gravel and mulch. However, a smooth surface of firmly packed crusher-run 75 3/8-inch and under gravel (includes particles 3/8-inch diameter down to fines) can accommodate wheelchairs and scooters.
• Walkways must have a minimum clear width of 36 inches for wheelchairs and scooters used by individuals with disabilities.
• Walkways must have adequate drainage and be free of puddles and mud.
• Avoid steep grades whenever possible. The maximum grade for walks and ramps used by wheelchairs is 1:12; that is, 1-inch rise for every 12 inches (1 foot) of horizontal run.
• Minimize the use of steps and stairs as much as possible. They are not only tripping and falling hazards but are barriers to customers with some disabilities.
• Provide handrails on all stairways and guardrails or other barriers around all drop-offs, including wheelchair ramps.
• Remove or barricade all overhangs, obstructions, sharp objects or other hazards that could cause injury if customers bumped against them. Check regularly for loose bolts, nails and other protrusions and correct identified hazards immediately.

Access to Buildings, Food Services, and Restrooms

Customers must have safe access to business facilities. While regulations permit some exceptions to the accessible design guidelines, you must provide reasonable accommodations for all customers. Building codes for both new construction and remodeling older facilities require accessible design. Structures that can accommodate individuals with disabilities are also easier for able-bodied people to use. Refer to the Americans With Disabilities Act manual online at http://www.ada.gov/

Consider the following access guidelines:

• Provide step-free access to the entrance, either by designing the ground surface and doorway at the same elevation or by installing an ADA-compliant ramp. Many customers will use the ramp instead of the stairs because they feel safer. You can also use hand trucks and carts on the ramp.
• Make sure doorways have a minimum clear-opening width of 32 inches to accommodate wheelchairs.
• Avoid installation of raised thresholds and elevation changes from room to room. These can trip customers and are also difficult for wheelchair users.
• Make sure door hardware have handles that do not require a strong grip. Replace round knobs or install handle extensions. Test existing doorknobs, bathroom fixtures and other fixtures yourself. You should be able to operate them with a closed fist. If not, the devices should be replaced or upgraded.
• Make wheelchair-accessible bathroom stalls a minimum of 5 feet by 5 feet to accommodate the wheelchair. If using portable toilets for events, you must provide a wheelchair accessible toilet. These also benefit customers with small children by providing enough space to change diapers or assist children.
• Place portable toilets in shaded locations, especially wheelchair-accessible toilets. Summertime temperatures can become dangerously high in portable toilets located in full sun. Customers with disabilities may require more time in the toilet, and heat-related conditions are a real threat to those who no longer have the ability to regulate their body temperature.

Proper lighting is essential both for preventing injuries and as a security measure. Lighting considerations include the following:

• All public areas must be lighted if customers are present at night. If darkness is a key ingredient of parts of the business, walkways can have low-level lighting to help prevent trips and falls.
• All stairs or steps must be lighted to minimize trips and falls.
• Position lights so they do not blind drivers using driveways or public roads.

It is important for your customers to feel safe and secure at your operation. Customers may be unlikely to return if they feel unsafe or uneasy, for either their personal safety or the safety of their vehicle and belongings. Adopting the following procedures will help customers feel safe:

• Clearly identify all staff, whether paid employees or volunteers, so customers will know whom to contact for assistance.
• Train all staff to recognize potential safety and security threats and to implement proper communications and response procedures.
• Monitor parking, walkways and other public areas. Staff should occasionally walk or ride through the various areas to look for problems and offer assistance.
• Check off-limits and restricted areas for trespassers, who should be escorted back to the proper locations. If they refuse to cooperate, contact law enforcement for assistance. Be sure to document any incidents.
• Enforce a zero-tolerance anti-drug policy — including illegal use of tobacco and alcohol. Contact law enforcement for assistance immediately upon discovery of illegal activities and document any incidents.

Animal Control and Biosecurity

Animals are part of the farming experience, but safety should be a major consideration when deciding how animals are to be included in your agritourism operation. Animal control and biosecurity procedures may include the following:

• Dogs and other farm pets should not be permitted to roam freely. Some people are afraid of dogs, and many people are allergic to cats. Maybe your dog has never bitten anyone, but there is a first time for everything. Also, customers may not want your dog marking their vehicles as his territory.
• All livestock pens, stables, dairies, pastures and kennels should be secured and off-limits. This is necessary for the safety of people as well as the animals and also as a biosecurity measure to prevent introduction of diseases.
• Petting zoos, in addition to the federal licensing requirements, should have animals appropriate for the intended audiences. Supervision by adults with proper training and experience can minimize injuries to customers.
• Hand-washing facilities or hand sanitizers should be available, and all visitors should be instructed to wash their hands upon leaving the petting zoo area.
• Customers should not be permitted to bring personal pets to the operation.
• Customers from other farms or who have recently returned from other countries should be restricted to nonlivestock areas to prevent introduction of diseases.

Water Features

Natural water features – ponds, lakes, streams, rivers or swimming pools may be part of the landscape in agricultural enterprises. Because water poses a danger, care should be given by:

• Posting warning signs near the water features
• Fencing in or fencing off the water feature from customers
• Instructing children not to go near the water without an adult
• Providing rescue equipment nearby the water surface in case of an accident

Pest Control

West Nile Virus and other diseases can be spread to animals and humans by insects and other vectors (a vector is an organism that does not cause disease itself but which spreads infection by conveying pathogens from one host to another). Rabies can be spread by mammals, particularly skunks, raccoons, and bats. Flies, roaches, mice and other pests can also be vectors for diseases. Therefore, a pest control program must be in place. Consult regulations for the particular enterprise you will be operating to determine specific requirements. Pest control methods may include the following:

• Develop an Integrated Pest Management (IPM) plan. An IPM is a safer and usually less costly option for effective pest management. It employs commonsense strategies to reduce sources of food, water, and shelter for pests. IPM programs take advantage of all pest-management strategies, including judicious, careful use of pesticides when necessary.
• Always use pesticides in strict compliance with label instructions. Restricted-use pesticides should be applied only by licensed applicators.
• Keep records of all pesticide applications. Areas that have been treated with pesticides must be posted as required by the EPA Worker Protection Standard. Contact your county extension office for information on the EPA Worker Protection Standard requirements for worker training and compliance, or visit http://eppserver.ag.utk.edu/PSEP/Worker_Protection.htm .

Food Safety

All food and drinks must be stored, prepared, served and sold in strict compliance with health department regulations and guidelines. All food service establishments should pass the health department inspection, even concession stands that may not require a permit. Contact your parish health department regarding permits and requirements. Contact the LSU AgCenter for information on proper food handling and your parish health department for information on food service employee classes.

One often-ignored aspect of food safety is customer sanitation practices, particularly hand washing. Provide hand-washing facilities and/or waterless hand sanitizers and post signs encouraging proper sanitation. When hosting school groups and similar tours, direct employees or chaperones to require hand washing before serving snacks or meals.

Fire Prevention

A fire can have a devastating impact on any business, but particularly if it occurs in crowded areas. Therefore, you should develop a fire prevention and control strategy for your agritourism enterprise.

• Store flammable and combustible materials properly. That’s one of the first rules of fire prevention. This means minimizing the accumulation of combustible materials against and near buildings. Maintain fire-safe zones that are kept clean and green — free of combustible debris — and use low-flammability landscaping plants and materials.
• Enforce a strict no-smoking policy except in designated smoking areas located downwind of other customers. Smoking, besides its negative health impacts, contributes to many fires. Careless disposal of ashes or cigarette remnants can ignite hay, dead grass, crop stubble and other materials.
• Purchase and install Class A-B-C multipurpose fire extinguishers in all vehicles; on all tractors and major equipment; and in the office, cooking areas, barns, and fuel storage areas. These extinguishers are safe for almost all fires likely to be encountered on the farm. If you have sufficient pressure and flow, water hoses can be installed for controlling small fires in barns and outdoors.
• Finally, develop an emergency exit plan for all areas of the enterprise and train all staff on how to evacuate customers in the event of a fire or other emergency.

Operation of Machinery

Farm machinery is fascinating to children of all ages. Tractors and other machinery, however, are designed for one operator and no passengers, with few exceptions. Therefore, the operation of machinery should be kept to a minimum and incorporated into only very carefully planned activities that do not place staff and customers at risk. Some safety procedures for machinery operation include the following:

• Do not operate tractors or other machinery in public areas. There can be significant blind spots around farm machinery, and children, in particular, can be run over. Mowers and other machinery that can eject objects should never be operated near people.
• Do not permit passengers on tractors for any reason.
• Keep all guards and shields in place on all machinery or equipment, even tabletop exhibits. In cases where installing guards would be impractical or detract from the historical significance of the machine, such as with antique engines, rope off or barricade safety zones to prevent access and contact with the equipment.
• Equipment must never be left running unattended. Instruct staff to shut down any unattended equipment.
• Chock wheels on all parked equipment, even on level ground, and never rely solely on parking brakes. People examining or climbing on the equipment could release the brake, resulting in a runaway.
• Lower all implements to the ground and cover all blades and sharp protrusions.

Transportation of Employees and Customers

When transporting employees and customers, use vehicles designed for that purpose. When transporting people on public roads, use only licensed motor vehicles with manufacturer-provided seating for each passenger. Golf carts and other off-road utility vehicles are suitable choices for many off-road trips.

As suggested earlier, there may be times when it is desirable or necessary to transport personnel and customers for events such as hayrides. This should be done with great care. Properly used, tractors and wagons can be safe for off-road transportation. Proper use includes:

• Being sure the tractor is heavier than the loaded wagon in order to have adequate braking ability
• Using a locking coupler and safety chain
• Putting front, rear and side walls or rails on wagons to keep people from being jostled off
• Requiring every passenger to stay seated with no legs or arms dangling over the sides or ends of the wagon
• Requiring steps and/or sturdy rails for loading passengers onto trailers or wagons
• Stating the safety rules after everyone is seated
• Traveling at speeds safe for the operating
• Using an experienced operator who can start and stop smoothly

Recreational Activities

Providing recreational activities can increase customers’ enjoyment of their visits and allows them to spend more time or visit more often, perhaps increasing sales. As with other aspects of the enterprise, however, recreation is not without certain risks. Research the activities and learn the potential risks; then select appropriate activities and enforce safe behavior. Here are some examples:

• Horseback riding — Proper dress is long pants, shirt, shoes or boots with heels and approved equestrian riding helmet.
• Bicycling — Proper dress is close-fitting pants and shirt, closed-toe shoes and approved cycling helmet.
• Shooting — Use approved eye protection (ANSI Z87 rating) and hearing protection.
• Boating — Use U.S. Coast Guard approved Personal Flotation Device (PFD).
• Use only large-diameter natural fiber ropes for tug-of-war games because they will not stretch and cause recoil injuries if broken. The working load limit should be at least 100 pounds times the number of children on each side and 200 pounds times the number of adults on each side of the game. Never use nylon ropes for tug-of-war as they can stretch considerably and will recoil like a giant rubber band if they break, severing fingers and causing other injuries in the process.

Storage Areas

Storage areas are necessary for agritourism ventures, but they also can pose a danger if not properly secured by a lock. Storage areas can be used to store unused equipment that poses a danger to children. Having a storage area that can be locked will eliminate the need for roping or fencing off areas. When selecting storage items:

• Store equipment not in use.
• Store sharp equipment such as tools and power tools.
• Place chemicals that are used on the farm, such as fertilizers, pesticides, and fuels, in a storage facility.
• Store loose grains, bags of feed, etc. behind locked doors.

Attractive Nuisances

Some states have attractive nuisance laws that require property owners to safeguard customers, visitors and even trespassers from attractive nuisances. Their laws and court judgments concerning attractive nuisances address their risks to children, but similar concerns may exist for adults unfamiliar with farms and individuals with developmental disorders.

Louisiana is different concerning attractive nuisance laws. “The traditional common law categories defining the duty of care to persons on the premises according to their status as invitee, licensee, trespasser or child trespasser were abandoned in the Shelton and Cates cases in 1976 and 1977. The attractive nuisance doctrine as to child trespassers was also abandoned. The resulting rule is that a landowner owes a duty of care according to the degree of danger and the foreseeability on the premises of those who might be harmed.” (Crawford, William E., James J. Bailey Professor Law, Louisiana State University, Louisiana Civil Law Treatise, Volume 12, Tort Law, St. Paul, MN, West Group 2000 pages 362-363.)

The duty of care for a landowner in Louisiana would require that the landowner take responsibility for the unseen; things that are not observable by an individual. For example, if a landowner allowed someone to swim in a pond that had old pier pilings hidden under the water’s surface, and the swimmer became injured, the landowner could be guilty of negligence because he did not warn the swimmer about the dangerous condition of the pond. In the same way, an agritourism business is protected from liability except for “An act or omission that constitutes willful or wanton disregard for the safety of the participant and that act or omission caused injury, damage, or death to the participant” (5) (LA R.S. 9:2795.5); for example, a donkey that frequently kicks people being allowed to run loose among agritourism guests.

This immunity statute gives further protection to agritourism businesses provided they follow the rules and regulations set forth by the Louisiana Department of Agriculture and Forestry in La R.S. 9:2795.5 and complete a plan of operation and post warning signs.

Weather-related Emergencies and Natural Disasters

Perhaps no other business is as affected by weather as agricultural enterprises. Even the best plans can be wiped out by unfavorable growing conditions. Similarly, agritourism operations can be influenced by weather. Severe thunderstorms may be the most threatening situation. They pose multiple threats such as lightning, high winds and tornadoes, hail, heavy rains and flash flooding. They can also arrive quickly. Other elements such as heat, cold, sun and wind also can be hazardous.

Louisiana experiences almost every form of natural disaster. Some can be forecast several days in advance, such as tropical and ice storms. Your safety and emergency response plan should include procedures and preparations to protect customers and employees from weather or natural-disaster-related injury.

• You should have at least two ways to keep yourself and your employees informed of approaching storms. Most local radio and television stations routinely broadcast weather forecasts and many broadcast emergency information from the National Weather Service. Cable television channels, such as The Weather Channel, also can provide up-to-date radar images, forecasts, and warnings. The internet offers a variety of sources for weather information and warnings. The National Weather Service Web site provides local weather forecasts, current warnings, and radar images. You can also subscribe to notification services that deliver e-mail and text messages for local warnings and watches. Finally, consider purchasing a NOAA Weather Radio, especially one of the newer models with Specific Area Message Encoding (SAME) that can be programmed to deliver warnings for only your parish.
• Designate shelters for customers during storms. Shelters should be structurally sound and not in danger of collapse during severe thunderstorms and should provide protection from wind, blowing debris and lightning. Do not permit anyone to seek shelter near trees or other tall objects and keep them away from doorways, windows, electrical appliances and plumbing. Wired telephones should not be used during thunderstorms because of the risk of electrocution, but cordless and cellular phones are safe to use.
• Provide access to shaded or air-conditioned areas during hot weather and access to heated areas in cold weather.
• Provide adequate supplies of cool drinking water and paper cups at various locations around the farm. Water coolers must be sanitized daily.
• Train staff to recognize symptoms of hypothermia and heat stress. Your staff also should be familiar with at least basic first-aid measures.

Responding to Injuries and Medical Emergencies

Because a quick response is critical in medical emergencies, someone trained in basic first aid and CPR should be on the premises whenever the business is open. In fact, the Occupational Safety and Health Administration (OSHA) standard for general industry, 29 CFR 1910.151, requires that employers provide personnel trained to administer first aid and that first aid supplies be made available unless there is a hospital, clinic or infirmary in “close proximity” for treating all injuries.

The purpose of this standard is to provide first aid until emergency medical services can respond. OSHA does not define “close proximity.” Past interpretations from OSHA, however, suggest that a response time of three to four minutes is needed in incidents involving suffocation, severe bleeding and other life-threatening or permanently disabling injuries.

Other injuries or conditions may permit longer response times, but prompt treatment is still needed. Medical personnel often refer to the first hour immediately after a serious injury, when caring for the victim is critical to survival, as the golden hour. For many conditions, the prospects of survival and full recovery decrease drastically if medical care is delayed beyond the first hour.

• Several employees should complete the American Red Cross courses for Community First Aid and Safety, Adult CPR and Infant and Child CPR. These employees should keep their certification cards in their possession. There should be enough trained employees to provide emergency first-aid in all areas of the agritourism business. Each should have a functional cell phone or two-way radio available for emergency communications.
• Inform customers of the location of the first-aid station with an appropriate sign. There should be at least one first-aid kit that can be readily accessed by any staff member. Inspect the kit often, replacing any missing or out-of-date supplies. Additional first-aid kits might be placed at locations that are more than a few minutes’ walk from the first aid-station.

Warning Signs

According to La R.S. 9:2795.5, “Every agritourism professional shall post and maintain signs that contain the warning notice:

Under Louisiana law, R.S. 9:2795.5, there is no liability for an injury to or death of a participant in an agritourism activity conducted at this agritourism location if such injury or death results from the inherent risks of the agritourism activity.

Inherent risks of agritourism activities include, among others, risks of injury inherent to land, equipment, and animals, as well as the potential for you to act in a negligent manner that may contribute to your injury or death. You are assuming the risk of participating in this agritourism activity.

It shall be placed in a visible location at the entrance to the agritourism location and at the site of the agritourism activity. The warning notice shall consist of a sign in black letters, with each letter to be a minimum of 1 inch in height. Every written contract entered into by an agritourism professional for the providing of professional services, instruction or the rental of equipment to a participant, whether or not the contract involves agritourism activities on or off the location or at the site of the agritourism activity, shall contain in clearly readable print the warning notice above.”

Liability Insurance

It is suggested that agritourism professionals purchase liability insurance. Insurance provides coverage to protect your investment and the safety of others. La R.S. 9:2795.5 does not exist to replace insurance but provides a limitation of liability for certain agritourism activities.

To learn more about your needs:

• Consult with your present insurance agent for price quotes.
• Ask the agent to walk through your venture and point out ways you can reduce your risk.

La R.S. 9:2795.5

Failure to comply fully with the requirements of La R.S. 9:2795.5 shall prevent an agritourism professional from invoking the limitation of liability provided by the law. A plan of operation must be approved by the LSU AgCenter to show compliance with LA R.S. 9:2795.5.

Although the primary goal of a business is usually to earn a profit, failing to maintain a safe environment for your family, employees and customers can contribute to injuries, illnesses and property damage. This can result in significant financial losses from direct expenses, fines, legal fees and lost income due to disruptions in the business and negative publicity. In other words, safety matters.

For assistance from the LSU AgCenter contact, Bruce Garner, by calling (318) 428-3571 or e-mailing [email protected]

This brochure is intended to provide useful information, but it does not constitute legal counsel. Information provided is understood to be correct and current with regulations in force and information available at the time of publication. Regulations, however, are subject to interpretation and are often amended, repealed or added. All agritourism ventures are unique, and the authors recognize that no one document can address all the needs of any agritourism professional.

Have a question or comment about the information on this page?

Email maria bampasidou, innovate . educate . improve lives.

The LSU AgCenter and the LSU College of Agriculture

A national information resource for value-added agriculture

• FoodSearcher Tool
• Clay-Target Shooting Facilities
• Equine Agritourism
• Fee and Lease Pond Fishing
• Rural Weddings
• Aquaculture
• Grains & Oilseeds
• Livestock, Dairy, Poultry
• Specialty Crops

Best Management Practices in Agritourism

Revised August 2019

Best Management Practices for an agritourism business include:

• Providing an authentic farm or ranch experience
• Providing an educational experience
• Providing excellent customer service
• Providing adequate public facilities
• Maintaining a safe and accessible environment
• Creating good community relations
• Planning for your financial future

When starting an agritourism business or assessing your existing operation, consult the available resources and consider the following best management practices:

• Authentic Farm or Ranch Experience - An agritourism business can be defined as any person, farm, or corporation actively engaged in the operation, management, or promotion of an agriculturally-related tourism business open to the public. This business provides visitors with an educational experience aside from one that is solely commercial. It is important to keep in mind that your farm/ranch is often the “face of farming and ranching” in your community, region, or state. A product you offer to visitors may be the experience of farm or ranch living. It is also important to understand what aspects of agriculture your local associations (agricultural, tourism, and marketing) emphasize in your region so that you can develop your own niche in coordination with other farms and attractions nearby.
• Educational Experience - Farms and ranches can offer an agriculturally-oriented educational experience suitable for different ages. Food and fiber production, land stewardship, and history of agriculture are common topics that visitors enjoy learning about.  Another way to diversify your operation and educate guests maybe on-property recreational activities (e.g., fishing, hunting, trail riding, cross-country skiing, or hiking).
• Customer Service - This should be an integral part of your business planning. Training your staff to interact with customers in an appropriate way will ensure a safe and high quality experience for customers. It also ensures these customers will return and tell other potential customers about your business.
• Adequate Public Facilities - Your farm/ranch needs to have sufficient capacity (staff and infrastructure) to provide basic services such as parking, transportation, signage, customer assistance, education, and roads. In order to maintain a safe and customer friendly business, provision of services and facilities like restrooms becomes necessary.
• Safe and Accessible Environment - You should ensure that your property and facilities are maintained and in compliance with zoning, health, food safety, and environmental regulations. It is useful as well to create a risk management plan for your farm/ranch. In addition, depending on your type of business, consider compliance with the Americans with Disabilities Act, which mandates equal customer access to certain facilities (entrances, exits, and bathrooms).
• Community Relations - To create good community relations, it is important to regularly provide opportunities for organized groups and individuals in your community to visit your property (e.g., schools and business associations).
• Planning for your Financial Future - Regularly review your business plan and appropriately add value (price) to all farm/ranch services, products, and experiences in order to provide for the long-term sustainability of your business.

The following is a listing of available resources related to best management practices in agritourism:

Vermont Agritourism Collaborative , University of Vermont Extension

State Resources Your State’s: Department or Agency of Agriculture, State Agritourism Organization, Department of Marketing or Tourism, University Cooperative Extension Service, and directories from the National Association of Resource Conservation and Development Councils , and Natural Resources Conservation Service . Authentic Experience National Geographic Center for Sustainable Destinations On-Farm/Ranch Education Agriculture in the Classroom Farm-Based Education Association Financial Planning Small Business Administration   Health and Safety Guidelines National Institute for Occupational Safety & Health, Centers for Disease Control & Prevention (NIOSH) . Toll-Free: 800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 NIOSH Agricultural Research Centers National Safety Council Farm safety & workplace fact sheets (scroll down for Agricultural Safety) 800-621-7615 The National Children’s Center for Rural and Agricultural Health and Safety Under Resources

Farm Commons Accessibility Information and Technical Assistance on the Americans with Disabilities Act 800-514-0301 (voice) 800-514-0383 (TTY)  

The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.

The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the university, protected by trademark and copyright laws of the U.S. and other countries.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

What Is Agri-Tourism?

Published: December 12, 2023

Modified: December 28, 2023

by Vonny Hudgins

• Sustainability

Introduction

Welcome to the exciting world of agri-tourism! If you’re looking to explore unique and off-the-beaten-path travel experiences, agri-tourism offers a perfect blend of adventure, education, and sustainable tourism. As a form of niche tourism, agri-tourism allows visitors to delve into the agricultural lifestyle, offering them a chance to learn, engage, and appreciate the beauty and essence of rural communities.

Agri-tourism goes beyond traditional sightseeing, offering travelers an immersive experience where they can actively participate in farming activities, taste local produce, and understand the intricacies of sustainable agriculture. Whether you’re a nature lover, a food enthusiast, or an aspiring farmer, agri-tourism has something to offer that will captivate your senses and leave you with lasting memories.

This form of tourism not only benefits travelers but also acts as a catalyst for local economies. It provides opportunities for farmers and rural communities to diversify their income streams, promote their agricultural heritage, and create a sustainable future. Moreover, agri-tourism fosters a deeper connection between urban and rural areas, promoting understanding, appreciation, and support for local agricultural practices.

In this comprehensive guide, we will explore the world of agri-tourism, including its definition, different types of activities, benefits, challenges, successful ventures, and how you can start your own agri-tourism business. So, fasten your seatbelts and get ready for an exciting journey into the heart of agri-tourism!

Definition of Agri-Tourism

Agri-tourism, also known as agricultural tourism or farm tourism, is a form of tourism that involves visiting farms, ranches, and other agricultural establishments to experience and engage in various agricultural activities. It provides travelers with an opportunity to learn about farming practices, interact with animals, participate in crop harvesting, and gain insight into sustainable agricultural techniques.

At its core, agri-tourism is about connecting people with the land and giving them a firsthand experience of agricultural life. It offers a break from the hustle and bustle of city life, allowing visitors to appreciate the peacefulness and serenity of rural environments and the hard work that goes into food production.

Agri-tourism activities can vary widely, depending on the location and type of agricultural operations. Some common activities include fruit picking, vegetable harvesting, wine tasting, dairy farm visits, horseback riding, tractor rides, and farm-to-table dining experiences. These activities not only entertain visitors but also educate them about the process of food production and the importance of sustainable farming practices.

Agri-tourism is not limited to traditional farms alone; it can also encompass other areas of agriculture, such as vineyards, orchards, fishing farms, and livestock ranches. It can take place in both rural and peri-urban areas, providing opportunities for both local and international tourists to experience the rural way of life.

One of the key principles of agri-tourism is sustainability. It emphasizes the need to conserve natural resources, maintain biodiversity, and promote the responsible use of land. By engaging in agri-tourism, travelers not only support local farmers and businesses but also contribute to the preservation of rural landscapes and agricultural heritage.

Overall, agri-tourism is a unique and immersive way to experience agriculture, connect with nature, and gain a deeper understanding of the food we consume. It offers a chance for travelers to engage in hands-on activities, learn from local farmers and experts, and develop a profound appreciation for sustainable farming practices.

Types of Agri-Tourism Activities

Agri-tourism encompasses a wide range of activities, each offering a unique and memorable experience for travelers. Let’s explore some of the common types of agri-tourism activities:

• Farm Visits: This is the foundation of agri-tourism, where visitors have the opportunity to explore working farms and learn about various agricultural practices. They can interact with farm animals, observe crop growth and cultivation, and gain insight into the day-to-day life of farmers.
• Pick-Your-Own: Many farms provide the opportunity for visitors to pick their own fruits, vegetables, or flowers. This hands-on activity not only allows travelers to participate in the harvesting process but also ensures they enjoy the freshest produce straight from the field.
• Food and Wine Tastings: Agri-tourism often involves sampling local food and beverages, giving travelers a taste of the region’s culinary specialties. This could include wine tastings at vineyards, cheese tasting at dairy farms, or farm-to-table dining experiences where visitors enjoy meals made with fresh, locally sourced ingredients.
• Farm Stay and Accommodation: Some agri-tourism destinations offer farm stays, allowing visitors to experience the authentic agricultural lifestyle by staying overnight on a working farm. This provides a unique opportunity to immerse oneself fully in the farming experience, from waking up to the sounds of the animals to helping with daily chores.
• Educational Workshops: Many farms organize educational workshops and classes to teach visitors about various agricultural practices. These workshops may focus on topics such as organic farming, beekeeping, cheese making, or sustainable agriculture. Travelers have the chance to learn from experts in the field and gain new skills.
• Festivals and Events: Agricultural festivals and events are a popular form of agri-tourism. These celebrations often coincide with important milestones in the farming calendar, such as harvest festivals or grape stomping events. Visitors can join in the festivities, enjoy live music, taste local delicacies, and experience the vibrant culture of rural communities.
• Outdoor Activities: Agri-tourism destinations often offer a wide range of outdoor activities to engage visitors. This can include horseback riding through scenic trails, hiking or biking in agricultural landscapes, birdwatching, fishing, or even farm-based adventure activities like zip-lining or corn mazes.

These are just a few examples of the diverse range of agri-tourism activities available. The specific activities may vary based on the location, climate, and agricultural practices of the region. Regardless of the activities chosen, agri-tourism offers a hands-on, educational, and enjoyable experience that connects travelers with the land and the essence of rural life.

Benefits of Agri-Tourism

Agri-tourism offers a multitude of benefits, both for travelers and the local communities. Let’s explore some of the key advantages of engaging in agri-tourism:

• Educational Opportunities: Agri-tourism provides visitors with valuable educational opportunities to learn about farming practices, sustainable agriculture techniques, and the importance of locally sourced produce. It offers a chance to bridge the gap between urban and rural communities and raise awareness about the journey of food from farm to table.
• Cultural Exchange: Agri-tourism encourages cultural exchange between visitors and local communities. It offers a glimpse into the way of life of farming communities, their traditions, and their unique cultural heritage. Travelers have the opportunity to interact with farmers, learn their stories, and gain a deeper appreciation for the local culture.
• Sustainable Economic Development: Agri-tourism acts as a catalyst for local economic development, especially in rural areas. It provides an additional revenue stream for farmers, helping to diversify their income and reduce dependency on traditional farming practices. It also stimulates the growth of local businesses such as farm shops, restaurants, and accommodations, creating employment opportunities and contributing to the local economy.
• Preservation of Agricultural Heritage: By engaging in agri-tourism, travelers actively contribute to the preservation of agricultural heritage. Farms and agricultural landscapes that may otherwise have been abandoned or converted for other purposes are maintained and protected. This helps to preserve biodiversity, protect natural resources, and ensure the long-term sustainability of farming practices.
• Enhanced Rural Infrastructure: The growth of agri-tourism often leads to improvements in rural infrastructure. Local communities invest in better transportation, accommodations, and facilities to cater to the needs of visitors. This not only benefits agri-tourism but also improves the quality of life for residents in the area.
• Promotion of Sustainable Practices: Agri-tourism promotes the adoption of sustainable farming practices. Farmers who engage in agri-tourism often prioritize environmentally friendly techniques such as organic farming, water conservation, and renewable energy. This helps to protect the environment, reduce carbon footprints, and preserve natural resources for future generations.
• Support for Local Farmers: Agri-tourism provides direct support to local farmers and agricultural businesses. By purchasing local produce, participating in farm activities, and supporting farm shops, visitors contribute to the livelihoods of farmers and help ensure the sustainability of their operations. This support is crucial for the survival of small-scale farmers and the maintenance of local food systems.

These benefits make agri-tourism a win-win for both visitors and the communities they engage with. By embracing agri-tourism experiences, travelers not only gain valuable knowledge and memorable experiences but also play a vital role in supporting sustainable agriculture and rural communities around the world.

Challenges of Agri-Tourism

While agri-tourism offers numerous benefits, it also comes with its fair share of challenges. Let’s explore some of the common challenges faced by those involved in agri-tourism:

• Seasonality: Agri-tourism activities often depend heavily on seasonal factors, such as crop harvests or specific farming practices. This can lead to fluctuations in visitor numbers and revenue, making it challenging to maintain a stable business throughout the year. Farmers must carefully plan and diversify their offerings to attract visitors during slower seasons.
• Regulatory Compliance: Agri-tourism activities, especially those involving food and animal interactions, need to comply with various regulations and health and safety standards. Farmers must ensure they meet all legal requirements, which can be time-consuming and costly. Failure to comply with regulations can result in fines or the closure of agri-tourism operations.
• Infrastructure and Amenities: Developing the necessary infrastructure and amenities to support agri-tourism activities can be a challenge, particularly in remote rural areas. Access to reliable transportation, accommodation options, and facilities like restrooms and parking can be limited. Farmers and communities need to invest in improving infrastructure to make agri-tourism more accessible and appealing to visitors.
• Market Competition and Branding: In the highly competitive tourism industry, standing out from the crowd can be difficult. Agri-tourism destinations need to focus on effective branding, marketing, and promotion to catch the attention of potential visitors. Differentiating themselves from other forms of tourism and highlighting their unique offerings is crucial for success.
• Understanding Visitor Expectations: Each visitor has different expectations and interests when it comes to agri-tourism. It can be challenging to cater to a diverse range of preferences and provide experiences that align with visitor expectations. Farmers must invest time in understanding their target audience, conducting market research, and tailoring their activities to suit the interests of their visitors.
• Weather and Climate: Agricultural activities are heavily influenced by weather and climate conditions. Unpredictable weather patterns, extreme weather events, and changing climatic conditions can disrupt farming schedules and impact the availability of certain agri-tourism activities. Farmers must be prepared to adapt their offerings and manage visitor expectations during such situations.
• Balancing Farming with Tourism: Engaging in agri-tourism requires farmers to find a balance between their farming operations and the demands of tourism. This can be challenging, especially during peak visitor seasons when both farm work and hosting visitors require attention. Farmers often need to carefully manage their time and resources to ensure the success of both aspects of their business.

Despite these challenges, with proper planning, creativity, and a commitment to quality experiences, agri-tourism operators can overcome these obstacles and build successful, sustainable businesses. By addressing these challenges head-on and continuously adapting to the changing landscape, agri-tourism can thrive and continue providing enriching experiences for both travelers and the agricultural industry.

Examples of Successful Agri-Tourism Ventures

Agri-tourism has gained significant popularity in recent years, with numerous successful ventures emerging around the world. Let’s take a look at some inspiring examples of agri-tourism ventures that have found success:

• Promised Land Dairy Farm, New Zealand: Promised Land Dairy Farm in New Zealand offers visitors a unique hands-on experience of farm life. Guests can participate in milking cows, feeding animals, and even join a guided tour of the working farm. The farm also offers farm stays, allowing visitors to immerse themselves in the daily activities of the farm while enjoying scenic countryside views.
• D’Aunoy Plantation, Louisiana, USA: D’Aunoy Plantation in Louisiana, USA, is a prime example of agri-tourism in a historical setting. This plantation offers visitors the opportunity to learn about the cultivation and processing of sugarcane, a staple crop in the region. Visitors can explore the plantation, witness sugarcane harvesting, and taste freshly squeezed sugarcane juice.
• Penang Tropical Fruit Farm, Malaysia: Located in Penang, Malaysia, the Penang Tropical Fruit Farm is a popular agri-tourism destination. The farm offers guided tours where visitors can learn about a wide variety of tropical fruits, taste exotic fruits, and witness the fruit harvesting process. The farm also hosts educational workshops to promote sustainable farming practices.
• Monte Vibiano, Italy: Monte Vibiano in Italy is an organic vineyard and olive farm that has successfully embraced agri-tourism. The estate offers wine and olive oil tastings, vineyard and olive grove tours, cooking classes, and farm-to-table dining experiences. Visitors have the opportunity to learn about organic farming practices and enjoy the stunning countryside surroundings.
• Agrodome, New Zealand: Agrodome in Rotorua, New Zealand, is an award-winning agri-tourism attraction. The farm showcases New Zealand’s agricultural industry and offers an entertaining and educational experience. Visitors can enjoy live farm shows, watch sheep shearing demonstrations, and interact with friendly farm animals. The Agrodome has become a must-visit destination, providing an authentic taste of rural New Zealand.
• Burrow Farm, United Kingdom: Burrow Farm in the United Kingdom has found success by offering pick-your-own fruit and vegetable experiences. Visitors can immerse themselves in the farm surroundings, pick their own produce, and enjoy the freshness and flavor of farm-fresh fruits and vegetables. The farm also hosts events and picnics, allowing visitors to make lasting memories in a scenic rural setting.
• Fazenda Catucaba, Brazil: Fazenda Catucaba is a working farm in Brazil that offers guests an oasis of tranquility and a taste of sustainable agriculture. Visitors can stay in rustic farm cottages, explore the beautiful countryside, and partake in farm activities like cheese making and horseback riding. The farm embraces eco-friendly practices and focuses on preserving the natural environment.

These examples highlight the diversity of agri-tourism ventures and the range of experiences they offer. These successful ventures combine a deep understanding of the agricultural industry, a passion for sustainability, and the ability to create engaging and educational experiences for visitors. They serve as inspiration for aspiring agri-tourism entrepreneurs looking to create their own unique and successful ventures.

How to Start an Agri-Tourism Business

If you’re passionate about agriculture and want to share your farming lifestyle with visitors, starting an agri-tourism business can be a fulfilling venture. Here are some essential steps to help you get started:

• Identify your niche: Determine what makes your farm unique and what type of agri-tourism experiences you can offer. Whether it’s pick-your-own fruit, wine tastings, farm stays, or educational workshops, find a niche that aligns with your expertise and resources.
• Develop a business plan: Create a comprehensive business plan outlining your goals, target market, marketing strategies, financial projections, and operational details. A well-thought-out plan will serve as a roadmap for your agri-tourism business.
• Assess legal and safety requirements: Research and comply with all legal and safety requirements related to agri-tourism activities. This may include permits, licenses, insurance, food handling regulations, and health and safety guidelines.
• Enhance the visitor experience: Focus on providing unique and memorable experiences for your visitors. Consider offering guided tours, hands-on activities, or educational workshops. Invest in proper signage, informative displays, and storytelling to engage and educate your guests.
• Market your agri-tourism business: Develop a strong online presence through a website and social media platforms. Use high-quality photographs, videos, and compelling content to showcase your farm and the experiences you offer. Collaborate with local tourism agencies, hotels, and restaurants to reach a wider audience.
• Build partnerships: Collaborate with other local businesses, such as restaurants, wineries, or accommodation providers, to create packages and cross-promote your offerings. These partnerships can enhance the visitor experience and expand your reach in the tourism industry.
• Invest in infrastructure: Assess and invest in the necessary infrastructure and facilities to support your agri-tourism activities. This may include picnic areas, restroom facilities, parking spaces, or accommodations if you plan to offer farm stays.
• Train your staff: If you have employees or plan to hire staff, ensure they are properly trained to provide excellent customer service and engage with visitors. They should have a solid understanding of agriculture, your farm’s history, and the experiences you offer.
• Obtain feedback and evolve: Listen to visitor feedback and continuously strive to improve the visitor experience. Regularly assess your agri-tourism offerings and make necessary adjustments to meet changing visitor expectations and market demands.

Starting an agri-tourism business requires careful planning, attention to detail, and a passion for sharing your agricultural knowledge with others. By following these steps and staying committed to providing exceptional experiences, you can create a thriving agri-tourism venture that connects visitors with the beauty and essence of rural life.

Agri-tourism offers a unique and enriching travel experience that allows visitors to connect with agriculture, nature, and rural communities. It provides an opportunity to learn about farming practices, taste local produce, and gain a deeper appreciation for sustainable agriculture. As we have explored, agri-tourism offers numerous benefits, including educational opportunities, cultural exchange, sustainable economic development, and the preservation of agricultural heritage.

While agri-tourism has its challenges, such as seasonality, regulatory compliance, and infrastructure requirements, many successful ventures around the world have demonstrated the potential for this form of tourism. Examples of agri-tourism destinations like Promised Land Dairy Farm in New Zealand, D’Aunoy Plantation in Louisiana, and the Penang Tropical Fruit Farm in Malaysia have found success by creating immersive experiences that showcase unique aspects of their agricultural practices and local culture.

If you’re considering starting your own agri-tourism business, it’s crucial to identify your niche, develop a solid business plan, comply with legal requirements, and focus on enhancing the visitor experience. By effectively marketing your venture, building partnerships, investing in infrastructure, and continually evolving based on visitor feedback, you can create a successful and sustainable agri-tourism business.

Agri-tourism not only provides an opportunity for travelers to explore and appreciate the agricultural world but also plays a significant role in supporting local farmers, promoting sustainable practices, and contributing to the economic growth of rural communities. By engaging in agri-tourism, travelers become ambassadors for responsible tourism and help preserve the agricultural heritage for future generations.

So, whether you’re looking to pick your own fruits, sample local wines, or experience the daily life of a farmer, agri-tourism invites you to embark on a journey that connects you with the land, fosters cultural exchange, and provides enriching experiences that will stay with you long after the trip is over. Embrace the world of agri-tourism, and get ready to discover the beauty, flavors, and stories of the rural landscapes that sustain us all.

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Human Nutrition and Food Safety
• Local Foods and Communities

AgriTourism

Agritourism is a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining or educating the visitors while generating income for the farm, ranch, or business owner.[National Agricultural Law Center.  Agritourism - An Overview [nationalaglawcenter.org] .]

Selected Resources

Agritainment [psu.edu].

Opportunities and considerations for starting an entertainment venture on your farm.

Agritourism [agmrc.org]

Identifies agritourism businesses; discusses management, marketing and risk management issues; and provides related resources and links.

See also: Best Management Practices in Agritourism [agmrc.org] .

Come and Get It! What You Need to Know to Serve Food on Your Farm [misa.umn.edu]

A toolkit and roadmap to help farmers start an on-farm food service venture.

Growing Your Brand [msstate.edu]

Training modules, tools and guides to help you understand your market and create a marketing plan.

A Guide to Successful Agritourism Enterprises [uvm.edu] [pdf, 15 MB]

A comprehensive guide for starting an agritourism program, including information on assessing resources, creating a business plan, goal setting, record keeping and finances, as well as safety and risk management and marketing.

Vermont Agritourism Collaborative [uvm.edu]

An extensive collection of material pertinent to all aspects of agritourism including guides and factsheets, videos, tools, information contacts, funding resources, and more.

Key Tools and Products

Extension training for agritourism development.

The program teaches how to minimize farm safety risks, manage liability, mitigate financial risk, and improve marketing strategies.  It features workshops, webinars, web-based resources, videos and factsheets.

Agritourism - An Overview

The National Agricultural Law Center defines agritourism and provides background, examples, and related legal issues.  

Alternative Crops and Enterprises for Small Farm Diversification

Information about how to grow diverse crops, raise multiple animal species, or employ other techniques to minimize the risk of any farming endeavor.

Page Content Curated By

JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Marketing Your Agritourism Business

Image of a U-PICK sign: bigstockphoto.com/travismanley

What is Marketing and a Marketing Strategy?

Marketing encompasses everything you do to communicate with and meet the needs of an identified consumer group.  Marketing requires that you understand your target consumer group(s), their needs, how your product or service meets their needs and developing a strategy to reach those consumer groups.

A marketing strategy is your plan for the actions you will take to communicate and meet peoples' needs, how you will allocate budgetary funds to those activities, and how you will evaluate your actions.  Your marketing strategy will serve as a link between your business goals and sales.

What Are You Marketing?

Agritourism is a broad umbrella including a variety of business types, from corn mazes and pumpkin patches, to farm stays, u-pick, and educational events/activities. Image 1 illustrates the five categories of agritourism – education, direct sales, entertainment, outdoor recreation, and hospitality – as well as showing how activities are tiered as either core or peripheral.

Image 1. Categories of Agritourism. Source: Chase, et al. 2018

Understanding how different activities can be categorized can guide you as you develop the marketing strategy for your agritourism business.  For instance, while you may sell tangible products (apples, jams, pumpkins, etc.) to visitors, overall, the "product" you're often offering to consumers is the experience. 

Consumers are looking for the experience.  Forbes reported in late 2018 that according to TripAdvisor data, 67% more travelers chose outdoor activities in 2018 than in 2017, there was a 61% increase in bookings for classes such as cooking, and "59% more travelers decided they'd rather engage in a cultural excursion or an historically themed tour" (Taylor).

For some agritourism businesses that have been particularly successful in marketing their experiences, the core, agricultural activity of the farm may be only a small portion of the enterprise, with a majority of their income coming from their experiential offerings. In other words, the "corn maze" may bring in a lot more revenue than the corn field it replaced.

Many agritourism businesses are seasonal in nature resulting in the challenge that consumers will not be routinely visiting or purchasing from you throughout the year.  Perhaps you have a business that consumers may only visit once a year such as a u-pick experience or a Christmas tree farm.  Or, you may have an agritourism business where you are offering an experience that people want, but it may be a once-in-a-lifetime (or hopefully every few years) experience such as a farm stay or hunting excursion. With these types of agritourism businesses, it is important to ensure that you provide them with a memorable experience they will share with friends and families through word of mouth and social media.

Differences across types of agritourism make it critically important to understand the drivers for consumers to visit and purchase your products, services, or experiences and then to develop a marketing strategy unique to your business.

Who Are You Marketing To?

Success in marketing requires that you understand your customers, both existing and potential. You should be able to describe who you envision coming to, or engaging with, your agritourism business. 

Who are the people that make up your target market?

Consider how can you classify, or group people based on the following common demographic characteristics:

• Employment status
• Family status

Some resources for collecting demographic information include the Bureau of Labor Statistics, Census data, and PA County Profiles .

Where are these people located?

• In what area (country, state, city, etc.) do they live?
• Do they live in a rural, urban, or suburban setting?
• How transient are the people you want to target?
• What is the population density and growth rate where your target market lives?
• How do you anticipate the population to change in the coming years?

What do they think?

What are the values of customers and what motivates them to visit your agritourism business?

• What are the consumers' opinions and values?
• What are their interests and lifestyles?
• What attitudes do they have about agriculture, your product(s), events or services?
• What needs do they have that compel them to purchase your product(s) or engage in on-farm activities?

What do they do that makes them unique (as a group) from others?

• What products do they typically use?
• What benefits do they look to get from the products they purchase?
• What experiences are they looking to have?
• How often do they use types of products that you offer?
• How sensitive are they to price changes?
• How loyal are they to their preferred brands?
• How are the products usually purchased and from where?

Using this information, develop customer profiles to describe the general person that characterizes each group you have identified through these questions.  A customer profile is a general description of the type of individual that makes up your target market.

Your Marketing Mix

Four aspects – product, place, price, and promotion – are commonly referred to as the Four P's and make up the marketing mix for your marketing strategy.  Your effectiveness in accurately identifying your target consumer characteristics and matching those with your product mix will significantly determine success for your agritourism business. 

Products/events/experiences offered must fit what your target customers are looking for.

• How would you describe your products/events/experiences?
• How will customers/visitors benefit from your products/events/experiences?
• What makes your farm experience unique?
• What product-related services do you provide the customer, such as recipes or pairings?
• What are the attributes of your product(s) that your customer values?
• Is there anything new or different about your product(s) that set you apart from the competition?
• How much of your product is available?
• How many events of each type will you offer?

How will customers access your product(s), service(s), and/or experience? Many types of agritourism exist in rural areas, part of their appeal. However, you need to be cognizant of the distance your target consumers will need to travel, as well your business's proximity to other destinations.  You should also consider the placement of items on and in your physical location.  Aspects to consider include:

• How and where will product(s) be marketed? Direct-to-consumer marketing outlets include on-farm markets, farmers' markets, online stores, Community Supported Agriculture (CSA) programs, and home delivery.
• Will customers have to come to your farm or a farmers' market to purchase? If you will sell via a CSA (community supports agriculture) model, will you have drop-off locations, delivery, and pick-up at your farm? How accessible, convenient, and when are those locations open?
• What is your location like?  How accessible is it from main highways? What is your proximity to other points of interest? Is visitor parking suitable? Are buildings, trails, and other areas that visitors would occupy safe and well maintained?
• Merchandising. Consider displaying items that complement each other to create a package or creating a theme display.
• Signage. If you are offering an on-farm activity do you have a display that conveys pricing and information?
• Displays. Are your displays highlighting your feature products? Consider creating storefront window displays, showcase displays, or found-space displays. 

Setting prices first requires an understanding and knowledge of your costs to produce products or offer events. Keys to setting profitable prices include:

• Knowing your fixed costs
• Understanding your variable costs
• Understanding opportunities for charging fees for activities, experiences
• Performing a breakeven analysis to know breakeven price or quantity
• Performing sensitivity analyses to understand how changes in production or sales quantities or changes in price impact
• Adjust based on product characteristics, a specific pricing strategy, customer price sensitivity, customer values, and other factors.

Price contributes to the perception of your product, that is, when consumers see a product price it sends signals to them about quality, match with the market outlet, expectations for assistance, etc.

Customers learn of your business, product(s), and events through promotional activities. A thorough understanding of your customers will allow you to implement the most effective promotional tactics.  Consider how you will communicate, interact, and engage with both your customers and non-customers. You'll need to determine they promotional tactics you'll utilize, the messages and information you'll share, and how often, or the schedule, you'll engage in promotional activities.

Examples of Promotional Tactics

• Signs along the highway
• Brochures/flyers at visitors' centers, community centers, etc.
• Charity/local event donations
• Event sponsorships
• Speaking engagements
• Booth at events
• Social media presence and activity
• Press releases to local media
• Publish a blog
• Distribute a newsletter (electronic and/or mailed/paper)
• Social media promotions (ads & boosted posts)
• Word of mouth
• Coupons/discounts

Marketing in the Digital and Social Media Age

With 90% of the U.S. adult population online and 72% using social media as of January 2019, having a digital and social media marketing strategy as a component of your overall marketing strategy is essential (Pew Research Center). As of February 2019, the four most widely used social media sites in the U.S. were:

Social media is often the first place many people now turn to when looking for ideas on what to do or researching places or businesses to visit.  While consumers are engaged in their decision-making process, as a business, you want your online presences, content, and messaging to be up to date, accessible at all times, and aligned across all platforms.  The perception of your business should be the same whether the consumer is interacting on Twitter, Facebook, or your blog.

Digital & Social media best practices

• Regularly update your website with current business information, prices, pictures, etc.
• Ensure your website is easy to navigate
• Regularly post to your social media accounts
• Develop a mix of content types (promotional, information, entertaining, etc.)
• Use photos and videos to engage your online community
• Set measurable goals and objectives for your digital marketing activities.
• Be responsive to questions and comments

How Are Your Employees Telling Your Story?

Your employees can significantly impact the success of your agritourism business in several ways. For agritourism businesses that rely on employees to interact with consumers, it is important for those employees to be familiar with the history of your farm and agritourism business, what makes your business unique and be skilled at conveying that to customers. Through stories, employees can develop a stronger association and deeper understanding of the message from their employers.

Having this understanding of farm history creates a sense of loyalty and pride which can trickle down to your customers. The success of your agritourism business can be dependent on customer experience. Recent research by Harvard Business Review , found emotionally connected customers are more than twice as valuable as a highly satisfied customer. An employee who is informed and engaged will boost customer experience.

Some ways to determine how well your employees have been integrated into your business 'family' include:

• Having a sense of their communications about your business. For example, do employees complain about their job on social media?
• Do they know the history of your business and share that with customers?
• Their demeanor on the job
• Their attentiveness to and interaction with customers

Collaborative Marketing

Another approach that agritourism businesses may want to pursue, and find benefit from, is to develop collaborative marketing relationships with other businesses in their local or regional area that each believe are targeting the same consumer segments. This sort of approach is typically common at an industry promotion level – think wine, beer, ice cream trails – but research has shown that consumers visit multiple businesses/places when they travel to a location. Consumer knowledge about the destinations available to visit en route to your location, as part of a trail, or from your location if it is a base (such as a farm stay) can entice consumers to make the decision to visit.

Some ideas on how to work with your peers include:

• Developing packages
• Having lists of complementary businesses that can be shared with customers/visitors
• Developing "trails"
• Developing group events, festivals, etc.
• Partnering with community groups i.e. schools, churches, prisons, hospitals to cross-promote events and activities
• Becoming involved with your local Chamber of Commerce and other civic groups

Evaluating and Learning from Your Marketing Successes (and Failures)

A vital aspect of marketing that is often overlooked is evaluation. Consumer needs and desires change, people move or experience life changes, and marketing tools (such as digital and social media platforms) evolve. Identifying evaluation metrics and collecting data on each of those metrics is essential.

Evaluation tools include:

• Transaction data
• In-person communication

Possible evaluation metrics include

• Customers/participants
• Sales quantities
• Number of events held

Managing Risk in Marketing

Marketing risk exists in many forms. It may be from prices, market access, or changing consumer demographics and/or trends. Continually assessing current trends in agritourism and the type of consumer that different activities or products appeal to is essential. For instance, while pumpkin patches and corn mazes have existed now for some time, there is a growing trend in the offering of classes for consumers to experience how products are made (such as cheese) or how to use what is purchased (such as cooking or flower arranging classes).

External events such as natural disasters, economic or health crises have the potential to impact your business substantially and quickly.  Offering diverse opportunities such as in person and online "experiences" can help eliminate risk.  Internal events can also create marketing risk.  A disgruntled employee, for instance, could spread falsehoods or rumors that impact public perception of you or your business.  Ability to assess the environment, pivot, adapt, and respond can determine how your business weathers marketing risk.

Action Steps for Addressing Marketing Risk

• Research your target customers
• Develop customer profiles
• Determine your marketing mix (products/events/experiences and 'product' mixes, prices, placement, promotional activities)
• Develop a marketing plan   --  Define metrics and assessment methods   --  Include contingency plans across all aspects

References and Resources

Chase, L. C., Stewart, M., Schilling, B., Smith, B., & Walk, M. (2018). Agritourism: Toward a conceptual framework for industry analysis . Journal of Agriculture, Food Systems, and Community Development, 8(1), 13–19.

George, H. and E. Rilla. 2011. Marketing Strategies for Agritourism Operations . University of California Agriculture and Natural Resources.  Publication 8444.

Internet/Broadband Fact Sheet . Pew Research Center. Washington, D.C. June 12, 2019.

Singh-Kights, D. and C. Martel. (2016). Innovation and Collaboration in the Agritourism Supply Chain – Cluster Development and Implications for Marketing. ANREP/NACDEP Conference, Burlington, VT June 26-29, 2016.

Lottridge, S. (n.d.). Winery Branding: Attract More Customers by Telling Your Story .

Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018 .  Pew Research Center. Washington, D.C. April 10,2019.

Social Media Fact Sheet . Pew Research Center. Washington, D.C. June 12, 2019.

Taylor, Peter. (December 2, 2018). Big Data Mining Previews 2019's Hottest Vacation Trends And The Future Of Online Travel . Forbes.

Zorfas, A., & Leemon, D. (2017, April 24). An Emotional Connection Matters More than Customer Satisfaction .

This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588. Northeast Extension Risk Management Education US Department of Agriculture/National Institute of Food and Agriculture (USDA/NIFA)

• Value-added agriculture
• Agricultural entrepreneurship
• Value-added dairy entrepreneurship
• Value-added dairy foods marketing
• Online marketing and sales
• Social media
• Direct marketing
• Farm and ag business management
• Business planning

You may also be interested in ...

Food for Profit

Retail Farm Market School

Beef Feeding Operation

Marketing Research Basics: Identifying Your Target Market

Off-Season and Accelerated Lamb Production

Community Supported Agriculture (CSA)

Elaboración de un Plan de Negocio

Tomato Production

Maple Syrup Production

Cucumber Production

Personalize your experience with penn state extension and stay informed of the latest in agriculture..

• BLOGS-English
• BLOGS-Hindi-ब्लॉग हिन्दी मे
• AGRI-TOURISM
• Amazing Fun and Interesting Facts
• Animal husbandry practices
• Animal Husbandry Startup India
• Animal Nutrition-पशुपोषण
• Animal Reproduction-पशु प्रजनन
• Appointment/Posting/Transfer
• Back2Basics-शहर से गाव की ओर
• होम्योपैथी चिकित्सा पद्धति
• CAREER-करियर
• Backyard Poultry
• BACKYARD POULTRY (LITB)-देशी मुर्गी पालन
• BANKING & INSURANCE
• BEE KEEPING
• BEST ARTICLE WRITTING AWARD
• BIO-MEDICAL WASTE
• Biochemistry
• BIOFLOC AQUACULTURE
• BIOGASS PLANT
• Bioinformatics
• Biosecurity
• Biotechnology
• Bioterrorism
• Birdwatching
• Eggs Production
• Emergency Cases
• EXOTIC BIRDS
• EXOTIC PETS
• FARM TO FORK
• FARMER’S ISSUE
• Farmers Corner
• Feed additives
• Feed and Grain
• Feed Ingredients
• Fodder Production
• Govt.Schemes
• Hall of fame
• HERBAL & MEDICINAL PLANTS
• INDIAN VETERINARY DAY
• INDUSTRY FACTS & FIGURES
• INNOVATIVE FARMERS
• Innovative Technology
• Inspiring Lady Veterinarian Awards 2021
• Integrated Livestock Farming System
• International Trade
• IT & ICT in livestock
• Lab technique
• LAB TO FARM
• Laboratory Animal
• LEAD ARTICLE
• LIVESTOCK MARKET
• livestock nutrition-पशु पोषण
• Livestock Pharma
• LIVESTOCK PRODUCTS
• MEDICINAL PLANTS – औषधीय पौधे
• MILK & MILK PRODUCTS
• Miscellanious
• Online training
• Organic Livestock Farming
• PANCHAGAVYA
• PASHU-SAKHI पशु सखी
• PashudhanPraharee News
• PET INSURANCE
• poultry Biosecurity
• Poultry Diseases
• Poultry Logistics
• Poultry Nutrition
• PRESS RELEASE
• Primary animal health care worker
• Processing & Slaughter
• Reliance Foundation
• Research Articles/Papers-PG/PhD Abstracts
• RESEARCH-ANIMAL HUSBANDRY & VETERINARY SCIENCE
• Review Articles
• REVIEW NOTES
• skill development & capacity building
• SOCIAL SERVICES
• Technologies Developed-Poultry
• TECHNOLOGY-INNOVATION
• Telemedicine
• Traditional herbal formulation for cattle & Buffaloes
• TURKEY FARMING
• TYPICAL CASE HISTORY & SUCCESSFUL VET’S INTERVENTION
• VACCINATION
• VETERINARY ASSOCIATION
• World Rabies Day Award
• YELLOW PAGES OF VETERINARY & A.H
• अपनी दुधारू गाय खुद तैयार कीजिए
• खारे पानी की मछलियां
• UPSC ANIMAL HUSBANDRY
• घरेलू नुस्खा -परंपरागत पद्धति द्वारा पशुधन का ईलाज
• जलवायु परिवर्तन
• जीवामृत /नीमामृत
• जेरो बजट -उन्नत खेती
• जैविक पशुपालन
• डेयरी के सुल्तान
• डॉ वर्गीज कुरियन इनोवेटिव डेयरी फार्मर्स अवार्ड
• डॉ संजय कुमार मिश्र की कलम से
• ताजे पानी की मछलियां
• दुग्ध उत्पाद .मूल्य संवर्धन (value addition)  एवं दुग्ध प्रसंस्करण
• देसी मुर्गी पालन
• पशु रोग -निदान एवं उपचार
• पशुधन -नस्ल
• पशुधन उत्पाद
• पशुधन प्रबंधन
• पशुपालक पाठशाला
• पशुपालको की समस्या एवं समाधान
• पालतू जानवर
• पेट्स प्रबंधन
• प्रकाशन शुल्क (Publication Fee)
• बायोफ़्लोक पद्धति
• भारतीय पशु चिकित्सा दिवस
• मधुमक्खी पालन 
• मशरूम की खेती
• महिला स्वावलंबन
• मोती उत्पादन
• सफलता की कहानी
• सब्जियों की खेती 
• समेकित खेती
• साक्षात्कार
• सावीन भोगरा की डायरी से
• हाइड्रोपोनिक्स
• हारा चारा उत्पादन
• Submit Article
• Subscription
• Savitribai Phule Excellence Award for Lady Veterinarian
• SRI AWADHESH KR. SINGH MEMORIAL AWARD
• Sri Ram Singh Memorial Animal welfare Award
• Pashudhan Samriddhi India  Awards 2020
• PASHUDHAN SAMRIDHI INDIA AWARDS 2021
• ONE HEALTH AND WORLD RABIES DAY LOUIS PASTEUR AWARD OF EXCELLENCE
• LOUIS PASTEUR ANIMAL CARE & VETERINARY SERVICES AWARD
• NAKUL-SAHDEO PASHU SEVA  AWARDS
• Dr C. M. Singh Birth Centenary Year Celebrations
• DR G.L JAIN AWARD
• Dr V.Kurien. Excellence Award
• Dr. Bhagabat Panda  National Award of Excellence in Poultry Science
• Dr.Arun Krishnan Aquaculture entrepreneurship Award
• Dr.B.V.RAO GLOBAL POULTRY ENTREPRENEURS ICON AWARD
• DR.CM SINGH –“SHALIHOTRA” GAURAV RATNA AWARD
• DR.CM SINGH –“SUSHRUTA” GAURAV RATNA AWARD
• Dr.CM Singh Award
• Dr.R.K GOEL MEMORIAL AWARD OF EXCELLENCE IN VETERINARY HOMEOPATHY
• Dr.Sohan Singh Rathore ,Best Equine Veterinarian Award
• Dr.V.Kurien Innovative Dairy Farmers Award
• Mars Petcare India Clinches Prestigious ‘Excellence in Pet Care’ Award at Great India Retail Awards 2024
• Online Vet On Call Audio & Video Consultation :Revolutionizing Pet Care
• Digitalisation of Pet Care Transforming Veterinary Services & Pet Industry
• Know the India’s Leading Pets Care Brand with Different Pet Care  Products Range : An Information Directory for Pet Owner’s of India
• PET CARE DURING COVID -19 PANDEMIC
• How to take Care of Pet Rabbits at Home
• Guidelines for Pet Parents During Maternity Care in Bitches
• Top Petcare Startups & Petcare Market In India : A Bird’s Eye View
• HEALTH CARE & MANAGEMENT OF PET BIRDS
• Care & Management of Livestock & Pets During Summer
• APPS RELATED TO ORGANIC LIVESTOCK FARMING
• Broiler Farming
• Dairy Farming
• DUCK FARMING
• EMU FARMING
• Goat Farming
• layer farming
• Dairy Farming-डेयरी फ़ार्मिंग
• Pig Farming
• Rabbit farming
• PIGEON (SQUAB) FARMING

• Animal Welfare-पशु कल्याण

AGRI TOURISM – FUTURE OF INDIAN TOURISM : SUSTAINABLE AGRI STARTUP  OPPORTUNITY TO THE INDIAN FARMERS

Compiled & shared by-

PRAWEEN SRIVASTAVA,CEO-LBCS

A growing number of farmers are turning entrepreneurs and earning big bucks from something they offered free to friends and relatives – a healthy and relaxing weekend to unwind in lush green farms, drive a tractor, ride a bullock cart, milk a cow and pluck fresh fruit from orchards.

Farm tourism, once a small niche, is expanding rapidly and getting a big push from the tourism ministry. Tour operators, including some who were farmers to begin with, are aggressively pushing farm  tourism  in  India and abroad.

We have heard of coastal tourism, heritage, adventure and even heli-tourism. Now, the upcoming tourism policy will also include agritourism, which is gradually becoming a hit among children, urban families and even the corporate world.

In the last two years, many agricultural farms have come up in and around the city. Many schools have been organising trips to such places where children are made to understand rural life by spending time with farm animals like cattle, horses, birds and even reptiles. Some also do dairy farming and agriculture. Similarly, many urban families are taking their children to day-long tours to such agro-tourism farms where families get to spend quality time together. Many corporate firms have also started to turn towards this, instead of resorts, where at economical rates, team building and de-stressing activities can be done. The tourism department and companies have realised this has a lot of potential and are now working to regulate it and bring into the upcoming tourism policy.

Agriculture is considered to be the backbone of the Indian economy. Around 85 percent of the population is directly or indirectly dependent on agriculture and allied activities and almost 26 percent of India’s GDP comes from agriculture. 90 million farmers are dwelling in 0.625 million villages producing more than 20 Metric Tonnes (MT) of food grains feeding the country. More than a profession or a business, agriculture is deeply rooted in the Indian culture. Farmers are now enthusiastic to try newer methods away from the typified and orthodox patterns to build relations with the consumers directly and earn extra. Hence, adding on to the agricultural income with some touristic activities is bringing in new hopes and better lives. Serious efforts are now being made in this direction and Agri-Tourism is one such activity that fits the bill. Agri-tourism as a concept is not very new although its reach is limited to only some places. Agri-tourism with its baby steps and the talisman of research can definitely bring changes in the life of farmers and consumers shall also reap the benefits of it.

The concept is considered as a supplementary to the primary source of income and caters to a niche market due to its exclusivity. The idea has a novelty attached to it in terms of nostalgia as well as village visits for consumers. A plethora of diversified activities amalgamated with scientific methods of cropping are paving a way for a mechanized and secure future. The plate is full with offerings like dairy practices, bird watching, wine trails, hay making and local handicrafts to woo the consumers with the simplicity of villagers hooked to it in the background. Promotion of Agri-Tourism involves some more important stakeholders namely Ministry of Agriculture and line departments at state and central governments and farmers. Promotion of Agri-Tourism needs conceptual convergence with Rural Tourism, Eco-Tourism, Health Tourism, Adventure Tourism and culinary adventures. Research is one of the key factors for development in any discipline as it helps students and practitioners to get involved in their areas of interest and search for all possible solutions for the benefit of local issues and communities.

Agri Tourism will serve this purpose. Agri Tourism is the latest concept in the Indian Tourism industry. It gives an opportunity to experience real enchanting and authentic contact with real life. Promotion of Agri-tourism needs conceptual convergence with rural tourism, health tourism and adventure tourism.

Tourism is termed as an instrument for employment generation, poverty alleviation and sustainable human development. The world tourism organization has estimated that the tourism industry is growing at a rate of 4 per cent a year. Whereas the Indian tourism industry is growing at 10.1 per cent which is 2.5 times more than the world rate. The tourism sector is one of the major foreign exchange earners for the country. Agri-tourism is one such form of tourism which has recently emerged in Maharashtra. It is a field with the potential to develop.

Certainly, as a newly developing field, it has its own share of challenges and management issues to face. The issues like a guest-host relationship, sustainability, economic feasibility are important for any new tourism development at a destination. It is more so in the case of Agri-tourism as it has a direct impact on the host culture and rural community as a whole.

Agri-tourism industry in India has a lot of potentials to develop rural India. This report gives an overall perception of agritourism, its opportunities, challenges and the role of Extension & Advisory services in promoting agritourism in India.

World Tourism Organization (1998) defines agri-tourism as “ involves accommodation being offered in the farmhouse or in a separate guesthouse, providing meals and organizing guests’ activities in the observation and participation in the farming operations.”

Definition of Agri Tourism:

Agri tourism or agro tourism, as it is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch. Agri tourism has different definitions in different parts of the world and sometimes refers specifically to farm stays as in Italy. Elsewhere, agri tourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, slopping hogs, picking fruit, feeding animals or staying at a bed and breakfast on a farm.

Agri tourism is a form of niche tourism that is considered a growth industry in many parts of the world today, including India, Australia, Canada, the United States, and the Philippines. Other terms associated with agri tourism are “agritainment,” “value added products,” “farm direct marketing” and “sustainable agriculture.”

The Concept of Agro-tourism: The term ‘Agro-tourism’ is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch and it has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agro-tourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, slopping hogs, picking fruit, feeding animals, or staying at a bed and breakfast on a farm. Moreover, agro-tourism is a form of niche tourism that is considered a growth industry in many parts of the world. Here it is noteworthy that agro-tourism is possible where agriculture and tourism meet to provide us with an amazing educational experience whether it may be a tour of a farm, a festival or a fair in rural areas. In such type of tourism activity, farmers turn their farmland into a tourist destination which attracts a large number of commercial activities. Today agro-tourism is becoming very popular business activity at the global level and even in almost every state of India. It is a leisurely activity that helps a tourist to understand the rural life of a particular area.

Agro-tourism in India:

The idea of agro-tourism makes tourists live life like a villager, right from milking the cow, ploughing the field, bathing in a well, to climb a tree and plucking fruits from trees. Therefore, it is a new concept in Indian tourism sector which normally occurs on farms which gives an opportunity to experience the real enchanting rural life with the taste of local food including the familiar with the various farming tasks during the visit on a farm. India is a agriculturalist country and since 2004 Agro-tourism is operational, which started in Baramati Agri Tourism Center under the guidance of Pandurang Taware who received the National Tourism Award from the President Of India, for the most innovative Tourism Product. Agri-Tourism Development Corporation in India is pioneer in the development and marketing of agro-tourism concept in India which has 218 affiliated farmers and operates agro-tourism centers in their respective villages in the state of Maharashtra in 2014.

Scope of Agri Tourism in India:

Agri Tourism is to experience the real rural life, taste the local genuine food and get familiar with the various farming tasks. Agriculture is the backbone of Indian Economy. Around 75% of the population is directly or indirectly dependent on Agriculture and almost 26 percent of India’s GDP comes from Agriculture. 90 million farmers are dwelling in 6.25 lack villages producing food grains for feeding the country. More than a profession or a business, agriculture is India’s culture. Hence, adding additional income generating activities to existing agriculture would certainly increase contribution of agriculture in the national GDP. Serious efforts need to be made in this direction and Agri-Tourism is one such activity.

Tourism is termed as an instrument for employment generation, poverty alleviation and sustainable human development. During 1999-2000, direct employment created by tourism was 15.5 million. Besides, tourism also promotes national integration, international understanding and supports local handicrafts and cultural activities. During 2000, the number of foreign tourists that visited India was 26.41 lacks.

India’s share in world tour market is just 0.38 percent. With this meager share, foreign exchange earned is Rs.14, 475 crores. Turnover in domestic tourism is much more than this. To promote domestic tourism, thrust areas identified by Government of India are development of infrastructure, product development and diversification, development of eco-adventure sports, cultural presentations, providing inexpensive accommodation, streamlining facilitation procedures at airports, human resource development, creating awareness and public participation and facilitation of private sector participation.

In this process, important stakeholders are State and Central Department of Tourism, Indian Institute of Tourism and Travel Management, Tourism Development Corporations, Foreign Embassies, Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Tourists, Transport Operators Association, Indian Convention Promotion Bureau and Pacific Asia Travel Association (PATA).

 SCOPE OF AGRI-TOURISM  (Source- Research Gate)

• An inexpensive gateway – The cost of food, accommodation, recreation and travel is least in Agri-Tourism. This widens the tourist base. The concept of Agri-Tourism takes to travel and tourism to the larger population, widening the scope of tourism due to its cost-effectiveness.
• Curiosity about the farming industry and lifestyle – The urban population having roots in villages always have had the curiosity to learn about sources of food, plants, animals, raw materials like wood, handicrafts, languages, culture, tradition, dresses and rural lifestyle. Agri-tourism revolves around farmers, villages and agriculture has the capacity to satisfy the curiosity of this segment of the population.
• Strong demand for wholesome family-oriented recreational activities – Villages provide recreational opportunities to all age groups i.e. children young, middle and old age, male, female, in total to the whole family at a cheaper cost. Rural games, festivals, food, dress and nature provides a variety of entertainment to the entire family.
• Health consciousness of urban population and finding solace with nature-friendly means –  Modern lifestyle has made life stressful and average life span has come down. Hence, people are in constant search of pro-nature means to make life more peaceful. Ayurveda which is a pro-nature medical approach has roots in villages. Indigenous medical knowledge of villagers is respected.
• The desire for peace and tranquillity – Modern life is a product of diversified thinking and diversified activities. Every individual attempts to work more, in different directions to earn more money to enjoy modern comforts. Hence, peace is always out of his system. Tourism is a means for searching for a peaceful location. Peace and tranquillity are inbuilt in Agri-Tourism as it is away from urban areas and close to nature.

Need and Importance of Agro-tourism in India:

It is said that agro-tourism is a better way to know about the traditional agricultural farming activities which brings us very close to mother-nature and it is also very essential thing for a sustainable living on this planet. Today, Indian cities are facing the problem of overcrowd and environment pollution. Now, it has become an assumed fact that agro-tourism can give us a relief from the hectic life of urban areas. That is why; agro-tourism, eco-tourism and rural tourism are emerging as key sectors of tourism business in India. Most of the studies have proved the due importance and need of agro tourism on the following basis: · Agro-tourism is a sustainable form of tourism business. · It provides an additional source of income for the farmers. · It gives prestige to rural life and creates new jobs at local levels. · It gives an opportunity to urban tourists to escape from hectic life of the city. · It enhances the quality of life for local residence. · It gives the tourists glimpse of village ambience, local cuisine, culture and art. · It expects the active involvement from the tourist, rather than a passive spectator, so a bond between guest-host is strengthened. · It is eco friendly which is very essential in the present environmental scenario. · It makes tourists familiar with the rural life and roots of early civilization. · It has a vast scope in the present scenario of tourism business in India. · It is less expensive gateway of tourism and the cost of accommodation, food, travel and recreation is very less in Agro-Tourism when compared to any other type of tourism. · It widens the tourist base by widening the scope of tourism due to its cost effectiveness. · It has a strong demand in the contemporary world scenario. · It provides all opportunities to all age groups i.e. children, young, middle and old age, female, male, in total to the entire family at a cheaper cost. · It makes tourists familiar with rural games, traditional dresses, festivals and food. · It brings tourists close to the nature and provides variety of entertainment to them. · It is a source of knowledge to get information about plants, animals, raw materials like handicrafts, woods, rural lifestyle and their languages, culture, tradition. · Agro-Tourism which generally revolves around farmers, villages and agriculture has the potential to satisfy the curiosity of this segment of population. · It is a way for tourists to look towards agro-tourism as a means for searching peace and tranquility. · It brings tourists very close to nature and crops, birds, animals, mountains, water bodies, villages provide totally different atmosphere to urban population in which they can forget their busy and hectic urban life. · It provides tourists an opportunity to visit villages and spend time with family. · It creates awareness about rural life and knowledge about agriculture science among urban children and it can effectively be used as educational and training tool to train urban tourists. · It provides variety of recreation to urbanites through festivals and handicrafts.

What is Agri Tourism?

Agri tourism is where agriculture and tourism meet to provide us with an amazing educational experience, whether it is a tour of a farm or ranch, a festival or cheese-making class. Farmers turn their farm lands into a destination and open their doors to the public in order to teach more about what they do.

Agri tourism is becoming an increasingly popular industry globally and even in almost every state in India. Agri tourism offers a unique experience from picking our own fresh fruit at an orchard, to trying your hand at calf roping, to a hay ride at a pumpkin farm. There are tons of unique activities waiting to be explored.

Agri tourism is leisurely activities in the rural areas that help a person understand and appreciate the land and the people who live on it. In recent years, travel has become much more than just ticking through the mandatory list of local museums and sites. Travelers want to slow down when they discover a new destination. They want to meet locals in their natural environments and become more involved with the land they are visiting.

With this in mind, agri tourism was born. At its most basic level, agri tourism is a style of travel that takes place on a farm or ranch and usually offers the opportunity to help with on-site farming or ranching tasks during the visit. It entails a meaningful visit with a producer of land-based products and services.

Agri Tourism is however not all about staying in a village and relishing the food, this is an opportunity to be close to where the 75% of Indians live. One of the best things about staying on a farm is that guests can contribute to the place through their involvement. The idea is to make tourists live life like a villager, right from milking the cow, ploughing the field, bathing in a well to climbing a tree and plucking fruits.

Agri tourism is the latest concept in the Indian tourism industry, which normally occurs on farms. It gives you the opportunity to experience the real enchanting and authentic contact with the rural life, taste the local genuine food and get familiar with the various farming tasks during the visit. It provides people the welcome escape from the daily hectic life in the peaceful rural environment. It gives the chance to relax and revitalize in the in the pure natural environment, surrounded by magnificent setting. See the real India and have the experience of the lifetime on the farm stay holidays.

Why Agri Tourism?

Mother Nature is open door school without brick walls! If observed carefully one can learn something or the other, moreover India is Agriculturist’s Country, it is expected that we should know the information related to agriculture.

Today urban children’s world has became limited in the closed door school, classes, cartoon programs on the television, video games, chocolates, soft drinks, spicy fast food, computer, internet and so on, they see mother nature only on television screen.

Now it has become very necessary that children know the traditional way of agricultural farming activities and other businesses dependant on agriculture. Here children come very close to Mother Nature and learn many new things in life for a sustainable living.

Why is Agri Tourism important?        

As commercialism and mass production become the standards by which we live, agri tourism has given people who work in the agricultural and horticultural sectors a chance to share their work with the masses. Some agri tourism experiences allow guests to buy food products grown on the farm or hand-crafted products made by the farmers’ families; purchasing these goods helps provide farmers who rely on their land with another source of income.

Home and consumer education has given way to technology courses in middle and high schools and many children grow up without ever really knowing what the countryside is or what it’s like to interact with live farm animals. Agri tourism, therefore gives parents the opportunity to introduce their children to something other than the city life.

Agri Tourism Farms:                                       

Agri tourism is a style of vacation that normally takes place on a farm, either domestically or abroad. Many people are growing more interested in how their food is produced or how the population of a foreign country produces food.

Agri tourism farms in India offer tours to allow a person to view the growing, harvesting and processing of locally grown foods, such as corn, coconuts, sugar cane and pineapple. Often the farmers provide a home-stay opportunity and general education on the workings of the farm.

Children who visit the farms often have not seen a live duck or Rabbit and have not picked an apple right off the tree. This form of expanded agri tourism has given birth to what are often called entertainment farms. These farms cater to the pick-your-own crowd, offering not only regular farm products, but also food, mazes, open-pen animals, train rides, picnic facilities and pick-your-own produce.

Agri Tourism Benefits:

The potential benefits of agri tourism development extend to farmers, rural communities, and tourism operators.

Benefits for Farmers: For farmers agri tourism is a potential way of:

Ø expanding farm operations;

Ø using farm based products in new and innovative ways;

Ø improving farm revenue streams;

Ø developing new consumer market niches;

Ø increasing awareness of local agricultural products;

Ø increasing appreciation of the importance of maintaining agricultural land;

Ø channeling additional on-farm revenues directly to family members;

Ø improving farm living conditions, working areas & farm recreation opportunities;

Ø developing managerial skill and entrepreneurial spirit; and

Ø Increasing the long term sustainability for farm businesses.

Benefits for Communities: From a community perspective, agri tourism can be a vehicle for:

Ø generating additional revenue for local businesses and services from tourists;

Ø upgrading / revitalizing community facilities for residents and visitors;

Ø increasing protection of rural landscapes and natural environments for tourists and residents;

Ø helping preserve and revitalize local traditions, art and craft;

Ø promoting inter-regional, inter-cultural communication and understanding;

Ø increasing awareness of agricultural issues and values among the public;

Ø promoting the on-going use of local agricultural products and services;

Ø helping to diversify & strengthen rural economy via job & income creation; and

Ø Providing a more energetic business environment for attracting other businesses and small industries.

Benefits for Tourism Operators: From a tourism industry view point, agri tourism can be a means of:

Ø diversifying the mix of tourism products and services available to visitors;

Ø increasing tourism flows into attractive rural regions;

Ø increasing season length during traditionally off-peak business periods;

Ø uniquely positioning rural regions in key tourism markets; and

Ø Bringing more non-local currency to local businesses.

Agri Tourism Information:         

Agri tourism travel information includes listings of local convention and visitors bureaus for helping people to plan their Agro tourism vacation. Agri tourism blends entertainment, education and tourism together to provide a fun, exciting and memorable get-away for school trips and family outings. Agriculture and tourism together present unique opportunities for farmers to diversify and expand their operations.

Information Resources:

An effective Agri tourism Resource Centre provides leadership in the development and distribution needed to support the development of competitive agri tourism products and services. This information should relate to specific planning, development and management issues deemed to be particularly important to key stakeholders. An important role of the Centre(s) should be to actively work with its partners to establish these priorities. Research suggests that such information needs relate to several recurring themes.

These include:

Ø understanding agri tourist markets and their behaviors

Ø assessing agri tourism’s fit with current farming operations

Ø dealing with government policies;

Ø addressing financial considerations;

Ø establishing effective marketing programs;

Ø developing customer friendly service programs;

Ø creating responsive risk management programs;

Ø establishing credible product and service quality standards;

Ø building strategic partnerships; and

Ø Managing niche agri tourism product development opportunities.

Priority Needs in Agri Tourism:

From the survey, it has been able to determine the top five priority needs of those currently engaged in agric tourism. They include:

Ø Need help in marketing and promoting their business (25%)

Ø Need expansion capital (25%)

Ø Need help finding qualified employees (21%)

Ø Insurance issues (19%)

Ø Difficulty obtaining financing (17%)

Ø Less than 2% felt competition was a problem.

Scope for Agri Tourism: 

Agri Tourism has great scope in the present context for the following reasons both in India and abroad:

An inexpensive gateway:

The cost of food, accommodation, recreation and travel is minimum in Agri-Tourism. This widens the tourist base. Present concept of travel and tourism is limited to urban and rich class which constitute only small portion of the population. However, the concept of Agri-tourism takes travel and tourism to the larger population, widening the scope of tourism due to its cost effectiveness.

Curiosity about the farming industry and life style:

The urban population basically which has roots in villages always has curiosity about sources of food, plants, animals, raw materials like wood, handicrafts, languages, culture, tradition, dresses and lifestyle. Agri-tourism which revolves around the farmers, villages and agriculture has the capacity to satisfy the curiosity of this segment of population. Agri-tourism provides scope for re-discoursing the rural life which is rich in diversity.

Strong demand for wholesome family oriented recreational activities:

Villages provide recreational opportunities to all age groups i.e. children, young, middle and old age, male and female, in total to the whole family at cheaper cost. Rural games, festivals, food, dress and the nature provides variety of entertainment to the whole family.

Health consciousness of urban population and finding solace with nature friendly means:

Modern lifestyle has made the life stressful and average life span has come down. Hence, people are in constant search of pro-nature ways and means to make life more peaceful. Ayerveda which is pro-nature medical approach has roots in villages. Indigenous medical knowledge of villagers is respected. Organic foods are in greater demand in urban areas and foreign countries. In total, health conscious urban population is looking towards pro-nature villages for solutions.

Desire for peace and tranquility:

Modern life is the product of diversified thinking and diversified activities. Every individual attempts to work more, in different directions to earn more money to enjoy modern comforts. Hence, peace is always out of his system. Tourism is the means for searching peaceful location. Peace and tranquility are inbuilt in Agri-tourism as it is away from urban areas and close to nature.

Interest in natural environment:

Busy urban population is leaning towards nature because the natural environment is always away from busy life. Birds, animals, crops, mountains, water bodies, villages provide totally different atmosphere to urban population in which they can forget their busy urban life.

Disillusionment with overcrowded resorts and cities:

In resorts and cities, overcrowded peace seekers disturb each other’s peace. Hence, peace is beyond cities and resorts. Even though efforts are made to create village atmosphere in the sub urban areas through resorts, farm houses, it looks like a donkey painted with tiger colour. Artificiality is highlighted and not satisfying.

Nostalgia for their roots on the farm:

Cities are growing at the cost of villages. Villagers are migrating to cities in search of jobs and seeking comforts of modern life. Hence, yesterday’s villagers are today’s urbanites. Deep in the heart of urbanites lies the love and respect for their ancestors and villages. Hence, visit to villages satisfies their desire. This is also expressed through the heartedness of urbanites to flat culture and love for farmhouses located in the outskirts of cities. Any opportunity to visit villages and spend time with family is dream of any urbanite. But, minimum decent facilities are always problem. Agri-tourism attempts to overcome this problem.

 Rural recreation:

Villages provide varieties of recreation to urbanites through festivals and handicrafts. Villagers and the farmer’s lifestyle, dress, languages, culture and traditions which always add value to the entertainment. Agriculture environment around farmers and the entire production process could create curiosity among urban taught. Places of agriculture importance like highest crop yielding farm, highest animal yielding farm, processing units, farms where innovations tried add attraction to the tourists.

Agriculture products like farm gate fresh market, processed foods, organic food could lure the urban tourists. As result of this Agri-atmosphere in the villages, there is scope to develop Agri-tourism products like Agri-shopping, culinary tourism, pick and own your tree or a plot, bed and breakfast, bullock cart riding, camel riding, boating, fishing, herbal walk, rural games and herbal health and ayurvedic tourism.

Educational value of Agri-Tourism:

Agri-tourism could create awareness about rural life and knowledge about agriculture science among urban school children. It provides a best alternative for school picnics which are urban based. It provides opportunity for hands on experience for urban college students in Agriculture. It is a means for providing training to future farmers. It would be effectively used as educational and training tool to train agriculture and line department officers. This provides unique opportunity for education through recreation where learning is fun effective and easy. Seeing believes, doing is learning and most importantly experiences are USP of Agri-tourism.

Basic Principles of Agri Tourism:

Agri Tourism should ensure that some basic principles must be followed.

Have something for visitors to see:

Animals, birds, farms and nature are the few things which Agri-tourism could offer to the tourist to see. Apart from these, culture, dress, festivals and rural games could create enough interest among forest in Agri-tourism.

Have something for visitors to do:

Participating in agricultural operations and swimming, bullock cart riding, cycling, trekking, camel riding, buffalo riding, cooking and participating in the rural games are the few activities to quote in which tourist can take part and enjoy.

Have something for visitors to buy:

Rural crafts, dress materials, farm gate fresh agriculture products, processed foods are the few items which tourist can buy as memento for remembrance.

Entertainment in Agri Tourism:

Agri-tourism offers the tourist many joyful experiences while living in rural environment. Agri-tourist involvement in milching, harvesting competitions, tree climbing, edible adventure, bullock cart race, buffalo race in wet fields, shooting a coconut target, fishing etc. could generate enormous joy at least cost. There is enough scope to charge entry fee to farmers, providing feed and accommodation on payment basis and charging the participation of Agri-tourist during rural games would also generate income to the farmers.

There are some successful entertainment farming enterprises and techniques in Agri-tourism to learn through International experiences. Agri-tourism is a viable income generating activities in many developed counties which would provide lead to promote the same with modifications suiting to our conditions. They are:

Arts & Crafts Demonstrations, Farm Store, Exhibition of farm equipments, Roadside Stand selling fresh farm products and craft items, Processing of farm products and sale, Demonstration of Agri-activities, Sheep Shearing, Wool Processing, Fee fishing, Hunting, Farm Vacations, Bed and Breakfast, Farm Tours, Horseback Riding, Camping, Bad weather – like desert, snow fields, heavy rainfall also attract Agri-tourists, Picnic Grounds, A shady spot for visitors to rest – like a big banyan tree, Educational Tours for school children, officers and progressive farmers.

Farm Schools to teach a particular skill, Outdoor Schools which are mobile in nature teaching agriculture, Herb Walks, Workshops on interesting, emerging agriculture topics, Festivals with wide publicity and sponsorship, Cooking Demos to satisfy housewives, Pick-Your-own Pumpkin Patch, Rent –an – apple tree, Moonlight activities, Pageants, Speakers who can attract Agro-tourist narrating Agricultural experiences, Regional Themes like tribal coffee of Kerala, Andaman spices etc., Crop Art, Pizza Farm, Historical Recreations like highlighting an oldest farm etc., Log Buildings, Antique Villages, Collection of old farm Machinery, Miniature Village, Farm Theme Playground for Children, Fantasyland, Gift Shop, Antiques, Crafts, Crafts Demonstrations, Food Sales, Lunch Counter, Cold Drinks, Restaurant, Different Themes etc.

Important Factors for Agri Tourism:

There are various important factors which contribute to the success of Agri Tourism.

Majority of the cases, farmer is less educated, less exposed and innocent. For farmer, any outsider is a guest and treated whole heartedly without any commercial motive. Treating guest is pleasure for them than pain. He entertains the guest while entertaining himself in the process. He is not like an exploitative natured businessman which itself facilitate a clean tourism atmosphere.

Village, which is located far from the city lacks urban facilities, but blessed with natural resources. The investment is made by nature in the form of water bodies, fields, forest, mountains, deserts and islands. Community is more homogenous and treating a guest is part of their culture rather than a profession leading to natural environment required for urban tourist.

Agriculture:

Rich resources in agriculture namely land; water and plants are unique from place to place bringing diversity and creating curiosity. Each field is unique which adds to the attraction of tourists. The way of cultivation and the products are great attraction to the urban population. Indigenous knowledge of rural people is a wealth, which adds to novelty and curiosity of urban population. Combination of farmer, village and agriculture create a wonderful situation which provides unlimited satisfaction to the tourists especially from urban areas.

Promotion of Agri Tourism:

In the context of solution to farmers’ problem this model shall make agriculture more viable in three steps that are training has to be provided preferably to those farmers who have small land holdings, agri tourism centers have to be developed with onsite available resources with the help of local people and artisans and finally the most important thing is to create an awareness and infrastructure of field staff to guide the farmer and help them to market, run and operate the agri tourism center.”

The full-fledged tourism marketing program has to be developed that implements effective operation methods to generate more tourists’ leads from urban cities. A regular visit by the agri tourism experts and consultants to the farmer who runs the agri tourism center for once in every 3 months for a period of 36 months helps farmer to sustain and learn from experts.

The agri tourism associations have to be formed with experts who acts as an umbrella organization called Agri Tourism Centers (ATC), which are operated by local farm entrepreneurs and employees, and promotes their products in the target markets. The initiative provides training and capacity building for farmers, local guides and communities in the areas of small enterprise establishment and tourism product development through subject specialists and experts.

Public Awareness:

People have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production. For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of corn growing in a field or a fruit they can pick right off a tree. Farmers and ranchers use this interest to develop traffic at their farm or ranch, and interest in the quality of their products, as well as awareness of their products.

While revenue and education are often primary drivers for farmers to diversify their operations and invite guests onto their property, safety isn’t always a top priority. Accidents involving tractors, wagon rides, trips, falls, and traffic occur at agri tourism operations on a regular basis.

The concept of Agri tourism is very simple, whereby the urban tourists go the farmers home; stay like a farmer, engage in farming activities, experience the bullock cart, tractor ride, fly kites, eat authentic food, wear traditional clothes, understand the local culture, enjoy the folk songs and dance, buy fresh farm produce and in turn the farmer maintains home and farm hygiene, greets new tourists, sells his farm produce at a better price, earns a livelihood all year round.

Ways to Expand Agri tourism:

Expanding tourism on your farm can help bring in extra money and get your farm marketed. With so many options to consider, it’s important to think about which type of activity would work best for your farm.

The Cornell Cooperative Extension recommends farmers to identify what type of customers they want to attract and to cater to those interests. According to their white paper, each audience farmers hope to attract will have different needs and expectations so they have to employ specific strategies to attract them.

Agri Tourism Promotional Concepts at Farm Level: 

Seasonal Events:

Autumn time is a popular season for farm tourism. Popular holidays like Halloween have the ability to bring in many families with vegetable harvest, fruits picking, pumpkin picking, corn mazes, haunted houses and hay rides. With the possibility of a down season, having different events at farm level can bring in families.

Village Fairs and Festivals:

The tourists can also participate in the village seasonal harvest fair and festivals. The most famous harvest festivals are Pongal, Onam, Baishaki etc. During these festival occasions the tourists can participate and enjoy the traditional dance and music performed by the villagers.

Farmers Markets/You-Pick:

If a farmer grows a plethora of crops that can be sold, opening a small farmers’ market can help bring in extra money. Another option is to have a “pick-your-own” market where customers come in and pick their own vegetable or fruit of choice from what a farmer offers.

It’s crucial to have a plan when attracting visitors to your “you-pick” farm, especially when small children are present because they “contribute too disproportionately to damaged crops and inventory shrinkage”, according to the National Sustainable Agriculture Information Service. Having restrooms and enough parking is also important in the business plan.

Vacation Stays:

For customers who want a getaway, farms can offer cabins or bed-and-breakfast amenities. With bed-and-breakfast, it requires farmers to interact more with guests. While many bed-and-breakfast don’t offer many activities that gives the guests the perfect opportunities to explore the town they’re in.

The guests can be encouraged to discover the area surrounding the bed-and-breakfast, which also acts as a retreat from life outside the farm. A farmer should decide which days of the week work best for them to have guests at the bed-and-breakfast.

Along with seasonal events, tours can help bring in schools and teach children about how farms work. According to the Cornell Cooperative Extension, people who visit farms are doing so in part because they want to learn more.

Farm tours are a great source for agri tourism for children and others to learn more about farming and everything that goes into it. Having extra activities for children like story time or even the ability to milk cows is a great hands-on activity.

Petting Zoo:

A petting zoo for visitors can entertain and help the public learn about the different types of livestock on farm and they can provided with rides on different animals and also they can be offered to feed and play with birds and rabbits including pony and wagon rides.

Well you must now be bored of visiting the hill stations and staying in the first class Ac hotel room. And you might be looking for the change this time. And to offer you the holidays with the difference agri tourism is definitely a good option.

To get that very special experience of the rural ambiance and to enjoy the rural life, Indian tourism provides you the opportunity to stay right away in the farm houses along with the other villagers and experience the difference. Witness the unique lifestyle of the villagers. Learn about their age old traditions and culture, which they resume till date. Converse with them and feel how warm hearted and simple they are.

Along with them spend time playing the pleasing rural games and enjoy the interesting bull fight and wrestling matches held on various occasions in the village. On the tour to the village what attracts you the most is the colorful costumes of the villages.

Animal Rides:

Apart from all this, holidays on farms provides the complete entertainment. Ride on the bullock carts along with the villager’s into the agricultural fields. See them carrying fodder for animals into the buggies. The tourists can even take the camel ride to explore the village and the surrounding areas.

Cow Milking:

Cow milking is real exciting activity, which can’t be escaped. Practice the art of cow milking from the villagers. Feed the cows with the fodder and chapattis. See how the rural women cook food on the chulas made of mud. Taste the authentic rural cuisine and drink fresh milk of cow.

Rural Arts and Crafts:

Villages are expert in making the handicrafts; it is something which is passed on from their one generation to the other. The tourists can carry some of the items back to the home as the momentum.

Venturing into the Agricultural Farms:

Roam into the vast spreaded acres of agricultural lands along with the group of villagers who can provide you the better insight of the village. As you roam into the fields, feel the smell of the Indian soils which gives you the real flavor of India.

Enchant with the farmers working hard in the fields. Take the view of the bulls ploughing the fields. The wells, other water bodies, mountains and forests are the added attraction for the tourists.

Keep in mind the adequate time, liability issues and employees needed when drawing up your agri tourism venture. Making a business plan will help keep you on track and in return, your agri tourism business will boom.

HERE ARE SOME OF THE AGRI-TOURIST DESTINATIONS IN INDIA

• Dewalokam Farmstay Retreat, Karimannoor, Kerala-  Dewalokam is the organic ancestral farm of a welcoming Syrian Christian family. The name means “paradise” and the property certainly is that! This faultless farmstay is conveniently located only 90 minutes drive from Kochi airport, in the spice belt of Kerala, bounded by a placid river and nature reserve. Fruit, vegetables, spices, milk, and honey are all produced there. An extensive range of activities is available for guests, including spice walks, village walks, bamboo rafting, temple visits, cow milking, and swimming.
• Vanilla County, Kottayam, Kerala-  It’s located two and a half hours drive from Kochi airport, near Vagamon in the lush Western Ghat mountain range. Guests can swim in natural rock pools, go on plantation walks, go trekking, birding, visit villages and a local meditation ashram, and cruise the Kerala backwaters.
• Konyak Tea Retreat, Mon District, Nagaland-  The host is the great-granddaughter of a tattooed headhunter, and she’s actively involved in researching and documenting the various tattoo patterns of her tribe. The boutique farmhouse is located in the middle of a remote, privately-owned 250-hectare tea estate. However, tea isn’t all that’s grown there. The farm also has an orange tree orchard and organic vegetable garden. Guests can pick and eat during harvesting season (mid-November to December).
• Maachli, Sindhudurg, Nagaland-  The name “Maachli” means “elevated huts” in the local Malvani language. There are four architecturally designed hut-style accommodations on the property, built deep within nature among the Samant family’s coconut, betel nut, banana and spice plantation. Everything revolves around nature, and there is a sweet water stream flowing through the property. Responsible tourism is also a strong focus. Activities include village walks, cooking lessons, farming experiences, trekking.
• Enchanted Forest Farm, Gangtok, Sikkim- The tranquil setting, deep inside the forest with a waterfall, and delightful hosts are totally worth it though! The farm is completely organic and the property is pretty much self-sufficient. There’s a fish pond, cows and goats. If you’re a music lover, you’re also in luck. The host plays the guitar and loves a good jam session. Guest accommodations consist of three rustic yet elegant standalone cottages.

Some barriers in Agro-tourism

• Language Problem: Language problem in the locality have been found to be one of the barriers in the enhancement of the tourism potential. People are found to be lacking proper fluency in Hindi, English or even local dialect, for interaction with the tourists. 2. Insufficient Financial Support: Proper financial support can enhance the tourism potential of the region, which would help the folks to preserve the local culture, traditions, heritage, art forms etc. that showcases the uniqueness of the place in the proper manner. 3. Communication Problem: There should be proper transport and communication facility i.e. better road connectivity, mobile and telephone network for better commutation and convenience of the tourists. 4. Lack of Trained tourist guide: The whole tourism concept is very indigenous in the rural areas. Though initiative attempt have been taken by the local youths, yet the professionalism is lacking. They are lacking proper training to project in the manner from tourism perspective. 5. Lack of business planning skill: Some regions have great potential as an upcoming agro tourist spot. But, in order to bring it to a greater platform, sound business planning has to be made. The region needs proper enhancement of its beauty and resources skillfully to bring itself to light.

Socio-economic impacts of Agro-tourism

• Employment to youth: Rural tourism contributes positively to the increase in employment and income levels of the youths. 2. Boost to the Handloom and Cottage industry: Traditional attires, especially of women are found to a delightful attraction for incoming tourist both domestic and outsiders. People, often found to be interested in purchasing the garments, which is helping in gearing up the production of local handloom products. 3. Preservation of natural resources: Tourism in local areas helps in preserving the rural eco system, since it forms the base to the tourism sector, also a part of the development funds are use in creating social forests and preserving existing forest. 4. Exchange of revenue: Employment avenues created by tourism demands help in earning domestic income. 5. Exposure to their religion: Tourism avenues have a given a due introduction to this almost hidden but old culture. Tourist interaction has provided the proper exposure to the world outside.

Key Strategy for Success of Agro-Tourism

Agro-Tourism is a one of the business activities. So, farmers must have commercialmindset and some marketing techniques for the success. For the better success in the agro-tourism farmers should follow the following things; · Give a wide publicity of your tourism centre by newspapers, television etc. Use all possible advertisement means. · Develop contacts with the schools, colleges, NGOs, clubs, unions, organizations etc. · Train your staff or family members for reception and hospitality of the agro tourists. · Understand about the customers wants and their expectations and serve them accordingly. · Charge optimum rent and charges for the facilities/services on the commercialbase. · Do the artificially use local resources for the entertainment / service to tourists. · Develop your website and update time to time for attract foreign tourist. · Take their feedback and comments about the service and suggestions to more development and modification. · Develop a good rapport with the tourist for future business and chain publicity · Develop different agro-tour packages of for different type of tourist and their expectations. · Maintain an address book and comments of the visited tourists for future tourismbusiness and reference. · Small farmers can develop their agro-tourism centres on the basis of cooperativesociety.

Reference-on request

LEAVE A REPLY

Log in to leave a comment

Recent Post

Indian scientists unravel genetic secrets behind lumpy skin disease outbreak, standard operating procedure for import of pet cat(s), antibiotic use and resistance in food animals  : current policy and recommendations, popular posts, popular category.

• Animal diseases-पशुओ की बीमारिया 1034
• Animal Husbandry News-पशुपालन समाचार 604
• Dairy Farming-डेयरी फ़ार्मिंग 509
• Animal Nutrition-पशुपोषण 423
• पशुपालक पाठशाला 422
• POULTRY FARMING 386
• Article writing competition 320
• ARTICLE SUBMISSION 284

Pashudhan praharee is contents rich and information driven magazine with its unique style of presentation. The magazine provides comprehensive information on the market and industry, economic and policy issues, scientific advances, new livestock-input products, new technologies and latest news and analysis on the developments in animal husbandry.

Contact us: [email protected]

© Pashudhanpraharee all rights reserved. Powered by Pashudhanpraharee and designed and developed by SEO Web Advisor

Farm and Agriculture Business Plans

Agri-tourism business plans.

• Vineyard Bed & Breakfast Business Plan
• Agritourism Business Plan

Agriculture Consulting Business Plans

• Agricultural Consultants Business Plan

Agriculture Products & Retail Business Plans

• Butcher Shop Business Plan
• Feed and Farm Supply Business Plan
• Garden Nursery Business Plan
• Garden Products Recycling Business Plan
• Horse Reseller Business Plan
• Recycling Waste Materials Business Plan

Farm Business Plans

• Agriculture Farm Business Plan
• Agriculture Fruit Farm Business Plan
• Horse Training Business Plan
• Hydroponics Farm Business Plan
• Peach and Apricot Farm Business Plan
• Produce Farm Business Plan

Farm Machinery Business Plans

• Farm Machinery Manufacturer Business Plan

Farming and agriculture are complicated businesses. To be successful, you need more than a green thumb and the willingness to get your hands dirty. You need to know how to operate your agricultural enterprise efficiently and not just forecast your crop rotations, but your cash position and revenue. To do that, you need a business plan.

How can a business plan help your farm or agriculture business?

A good business plan will help your farm or food production business grow. It can improve your chances of receiving government grants or loans, help you manage your business through hard times, and identify additional forms of revenue like tourism or consulting. Most lenders or investors require a business plan before they even consider funding a project. When you add in the numerous elements of running an agricultural business, and the factors like weather and government regulations that are often beyond your control, a business plan becomes an essential tool for effective management, strategic planning and communication across all the key stakeholders in your business.

Find the right agriculture business plan template for your business

If you’re not sure where to begin, check out our farms, food growers, food production facilities, and other agriculture-related sample business plans for inspiration. Or to build a more modern plan that helps you easily manage your agricultural business we recommend you try LivePlan . It contains the same agriculture business plan templates and information you see here, but with additional guidance to help you develop the perfect plan.

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Transform Tax Season into Growth Season

Discover the world’s #1 plan building software

Department of Agriculture launches ‘Arkansas Agritourism’ website

by Talk Business & Politics staff  ( [email protected] ) April 1, 2024 9:48 am 448 views  

The Arkansas Department of Agriculture has added Arkansas Agritourism to the multi-platform website that includes the Arkansas Grown and Arkansas Farm to School websites. This collaboration connects consumers to local food, farm to school programs, and agritourism within the state and can be accessed through the following links:

aragritourism.com

arkansasgrown.org

arfarmtoschool.org

“Agriculture impacts every citizen in every community throughout our state,” said Arkansas Secretary of Agriculture Wes Ward. “This collaboration offers unique opportunities for producers, schools, and agritourism destinations to connect with one another and form partnerships that have positive, long-lasting impacts on our communities, state, and visitors.”

The connected website offers many features, including user-friendly interactive maps of Arkansas Grown and Arkansas Made products, school gardens, local procurement, farms, and agritourism destinations across the state. The site enables school nutrition directors and farmers to find each other and connect on one website platform with a simple click on the home page.

With the addition of this new site, Arkansans, schools, and producers can search the multi-site platform for those who participate in Arkansas’s agritourism industry. The website enables schools, farms, and agritourism destinations to create profiles and customize listings to include information on the local products they buy, sell, or showcase. Listings on this website are free for schools, farmers, and producers.

“Arkansas Agritourism Association is proud to be part of the collaborative and looks forward to working with farmers and schools to build the growing opportunities for agritourism within our community and state,” said Grace Pepler, president of Arkansas Agritourism Association.

The Arkansas Agritourism Association also has a section within the Arkansas Agritourism website for farmers and producers to learn more and join the state’s association for agritourism.

The Ohio State University

• BuckeyeLink
• Find People
• Search Ohio State

CFAES COVID-19 Resources:    Safe and Healthy Buckeyes   |   COVID-19 Hub   |   CFAES Calendar

Ohio State University Extension

Search form

Solar eclipse 2024, breadcrumb menu.

Peggy Kirk Hall, Director, OSU Agricultural & Resource Law Program

Wayne Dellinger, Extension Educator and OSU Ag Safety Team member

Preparing farms for the solar eclipse

Up to a half-million people could flow into the solar eclipse path that will cross Ohio on April 8.  The potential increase of visitors to Ohio’s rural areas raises unique safety and legal concerns for farmers and farmland owners. To prepare for potential impacts of the eclipse on the agricultural community, OSU’s Agricultural & Resource Law Program and OSU’s Ag Safety Team offer these five steps farmers and farmland owners can take:

1.  Secure the farm property. 

2.  Understand trespass laws.

3.  Know responsibilities for invited guests.

4.  Plan ahead for farming activities.

5.  Be prepared to react to an incident. 

Read on for explanations about each step.

1. Secure the farm property

Farm and farmstead security has been the topic of many discussions as it relates to the upcoming solar eclipse.  Depending on traffic congestion and proximity of fields, barn lots, and homesteads, visiting motorists may just pull off the road wherever they are at the time the eclipse begins.  This could lead to wandering around of uninvited guests both young and old. Farmers and farmland owners can take several steps to secure the property and prevent access.

Actions to take:

• First, walk around the farm with someone who has a fresh set of eyes, such as a relative, a neighbor, or a non-farm friend.  Have them help identify potential dangers that would appear open, interesting, or attractive to an uninvited guest on the farm.  This can be helpful, as we become desensitized to dangers that we see daily and we tend to overlook them. 
• Take inventory of all equipment and equipment locations prior to April 8th.  Remove keys and lock cabs for all equipment in a non-secured building, if possible, or if not possible, remove battery cables off batteries or install a battery disconnect switch. 
• Special care should be taken with anhydrous ammonia tanks.  Do not leave nurse tanks sitting in fields and remove hoses when not in use.   
• Lock all shops and storage buildings, especially areas where pesticides are stored. 
• Secure all ladders to grain bins, silos, hay lofts, etc.
• Restrict entry to drives, pits, and lagoons with gates and barricades. 
• Livestock operations should not have high biosecurity concerns since eclipse viewers are likely to be “low risk visitors” who do not interact with other livestock facilities.  But to avoid biosecurity concerns and reduce the risk of introductions of new diseases, keep livestock inside and keep barns and gates locked.
• Post “No Trespassing” signs at all points of entry to barn yards and fields.   
• Finally, an added measure to help you in case of an incident or claim is to document what you’ve done by taking notes, pictures and/or videos of all areas you’ve secured.

2. Understand Ohio trespass laws

Trespassers can create problems for farmland owners, and It’s common for landowners to want to protect their property from trespassers.  Likewise, landowners don’t want to live in fear of being liable for harm a trespasser suffers on the property.  Even so, Ohio law places high value on human safety, even if that human is a trespasser.  As long as a trespasser isn’t endangering another human, our laws aim to protect the trespasser from serious harm or a death that could have been avoided. At the same time, Ohio has laws that assign liability to a trespasser who harms private property.  

It’s important for landowners to understand the rights and responsibilities our trespass laws establish.  Here are three important laws that apply to the possibility of trespassers on farms during the solar eclipse:

• Ohio law does not allow a landowner to use excessive force against someone simply because the person is or might be trespassing. Absent a situation of self-defense or defense of another person, a landowner can be liable for taking willful, wanton, or reckless actions that cause injury or death to a trespasser.  This means a landowner could be liable for reckless acts like setting a hidden trap that injures a trespasser or shooting at someone who parks on the road and walks onto the farm to watch the eclipse. 
• Ohio law places some responsibility on a landowner to protect a “known trespasser” from a “known peril” on the property.   If a landowner knows a trespasser is or could be in a position of peril from a dangerous condition the landowner knew about and the landowner does not take ordinary care to protect the trespasser, the landowner could be liable for the trespasser’s death or injuries. The steps described above to secure the property become especially important, because such steps show that a landowner is taking ordinary care to reduce known perils and dangerous conditions on the farm that could kill or injure  a trespasser who would likely be unaware of the dangers.  But note, taking “ordinary care” doesn’t require a landowner to prevent any potential injury to a trespasser and doesn’t establish automatic liability if there is harm.  It requires taking reasonable steps to warn or keep a known trespasser away from a known danger.
• Ohio has several laws that can provide compensation to a landowner who suffers property harm from a trespasser , such as civil trespass, criminal trespass, and reckless destruction of vegetation.  We describe these laws in our law bulletin “ Intentional Harm to Farm Property ” in the Farm Office Property Law Library at https://farmoffice.osu.edu/our-library/property-law .  

Armed with an understanding of Ohio trespass laws, there are steps a farmland owner can take to address the potential of trespassers on the farm, such as:

• Be proactive and post warnings or notices of potential dangers and perils on the property.
• Install barriers around dangerous conditions where possible, or complete elimination of the dangers when possible is ideal.
• Deter trespassers by posting “No Trespassing” signs and “Warning” signs on property boundaries.  
• Do not set any type of trap that could cause intentional harm to a trespasser.
• Do not pursue or attack a trespasser or hold a trespasser against their will unless the person has committed a felony, such as murder.
• Do not use excessive or deadly force against a trespasser who is not endangering a person.
• If the situation warrants, call law enforcement rather than escalating a trespassing situation.  Be aware that law enforcement response times may be slower than normal due to the increased population and traffic in the area.

Read more about Ohio trespass laws in our bulletin on “ Do’s and Don’ts of Dealing with Trespassers on the Farm ” on the Farm Office Property Law Library at https://farmoffice.osu.edu/our-library/property-law .

3. Know responsibilities for invited guests.

If a farmland owner is considering inviting guests onto the farm to view the eclipse, participate in eclipse events, or camp or stay overnight on the farm, there are three major areas that raise legal and safety concerns. Those are liability, insurance, and licensing and permits.  We explain the basis for these concerns below.

• Liability .  Ohio law places a duty on landowners to protect invited social guests from known dangers on the property that can harm them .  That duty increases when a guest is paying the landowner for access to the farm, such as in a customer situation.  In that case, a landowner must take additional steps to seek out any “hidden” dangers that could harm guests, then take steps to eliminate them or warn guests about the hidden dangerous conditions. But note that Ohio has “immunity laws” that can apply to certain types of guests.  The Recreational User Statute grants immunity from liability for guests who have permission to engage in recreational activities on farmland but who do not provide a payment to the landowner.  Farms that are “agritourism operations” can also receive immunity from liability for harm an agritourism visitor suffers from the inherent risks of engaging in agriculturally related agritourism activities, such as feeding livestock, picking produce, or riding on a hay wagon.  That immunity only extends to agritourism activities, however, and eclipse activities might not qualify as agritourism activities.  Read more about these laws on the Premises Law Library at https://farmoffice.osu.edu/our-library/premises-liability-law .
• Insurance .  Insurance is an excellent tool for reducing the risk of liability for injuries to property visitors.  But it’s important to first determine whether a farm policy provides coverage for the types of visitors a farmland owner wants to invite onto the farm.  Many farm policies do not cover fee-based customers and activities such as agritourism, farm stays, bed and breakfasts, farm markets, and food sales.  In these cases, an additional endorsement is necessary, or a farmland owner may need to obtain a separate policy to cover the guest activities. Read more about farm insurance and activities that might not be covered by a farm policy in the Premises Law Library at https://farmoffice.osu.edu/our-library/premises-liability-law .
• Licenses and permits.  Hosting activities such as farm stays and food sales may require a landowner to obtain a license or permit. First, local zoning regulations could apply to these activities, either allowing, prohibiting, or placing conditions on certain activities such as festivals and camping.  Second, there can be food safety concerns with preparing and selling certain types of foods, and a license from the local health department may be necessary.  Some foods, such as “cottage foods,” don’t require a license but do require specific labeling.  Selling farm goods such as meat and eggs can require licenses from both the local health department and the Ohio Department of Agriculture. Food trucks must obtain a health department license.  Advance timing is necessary to obtain the appropriate licenses and permits. For more information on selling foods on the farm, visit the Food Law Library at https://farmoffice.osu.edu/our-library/food-law .

If considering inviting social or paying guests, selling food, or hosting an eclipse event, here are several steps farmland owners can take to address safety and liability concerns.

• Deal with dangerous conditions.  The steps described in “secure the farm property,” above, should address many dangerous conditions on a farm property.  But if the intent is to invite visitors to specific areas, an additional assessment is necessary.  Thoroughly inspect the area for conditions that could harm someone, and either eliminate, block off, or provide warnings about the conditions.  Document all actions taken.
• Utilize immunity laws if possible.  Review the requirements for the Recreational User’s Statute and Agritourism Law to determine whether those laws apply to the guests invited onto the property.    Also be aware that charging a fee disqualifies a landowner from receiving immunity from liability under the Recreational User’s Statute.
• Check in with the insurance agent.   Determine whether planned activities are covered under the liability provisions of the farm insurance policy and if not, obtain appropriate coverage.  Full disclosure is necessary to ensure coverage, so be sure to explain all potential activities.
• Determine if licenses and permits are required.   Check local zoning and talk with the local health department to verify whether a license or permit is necessary.  If there is not time to obtain a license or permit, determine how to revise to activities that do not require licenses or permits.
• Ensure that invited vendors are properly licensed.  If the strategy is to invite food vendors onto the property for an eclipse event, ensure that a vendor holds the appropriate license, such as a Retail Food Establishment license or a Food Service Operation license from the vendor’s local health department.

4. Plan ahead for farming activities.

Many agencies are suggesting that people (not just in rural or farm scenarios) prepare as if a winter storm is coming.  Cell phone use may be affected, travel is likely to be affected, and some services such as deliveries and repair technicians are likely to be delayed.  The actual impact of the event is yet unknown to specific areas and farms but will be determined by weather forecasts and travel patterns of visitors. 

This “eclipse storm” will probably occur during a critical period for Spring farming activities.  Overnight travel by spectators to peak viewing areas is likely to take place several days over the weekend of April 6-7.  Those staying over the weekend and those doing day trips to peak viewing areas are likely to be trying to leave peak areas right after the event is complete on April 8.  If weather and field conditions are favorable, farm field work could be occurring during these time periods.  Farming activities could be delayed and farmers could be forced to deal with interferences from increased populations and travel activities on rural roads.

Proper pre-planning can lessen stress and make “riding the storm” more efficient and less interruptive of farming activities.  Here are some steps to consider:

• Take time now to perform routine maintenance on equipment and lessen the possibility of breakdowns that will need repaired when conditions are less than favorable.
• Inventories of feed, bedding, medications, etc. should be taken at least a week ahead of the eclipse.
• Extra supplies should be planned for the days around the event when travel and deliveries may be delayed.
• It is important to remember that farmers may be sharing the roads with motorists who are unfamiliar with large agricultural equipment.  Make sure all lights and reflective material are clean and functioning.  Use of an escort vehicles in both the front and rear are recommended to warn approaching traffic from the front and prevent unsafe passing from the rear.  If possible, try to limit movement of equipment on roadways on the day of the event.  The day before, consider locating equipment in fields or areas that need at least a day of work without leaving on roadways.

5. Be prepared to react to an incident.

We all know that the best preparation can reduce risk, but there’s still the possibility of an incident occurring.  If there is an incident during the solar eclipse period, a farmer must also be prepared to react to the incident.  Doing so can minimize the risk of harm or liability.

An incident can create chaos and emotional responses, so jot down a list of the following actions and have them readily accessible for guidance.

• Call local law enforcement or emergency services, if necessary.   Keep in mind, response times of law enforcement and emergency services may be greatly delayed due to the influx of people and traffic in the area.
• Have a first aid kit on hand and know how to use it.   A minor injury might be treatable if appropriate medical supplies are available and someone is properly trained in first aid care.
• Preserve the evidence .  Don’t move or change anything until the situation is documented.
• Document what happened right away.   Use a phone camera or video to capture images, make notes of what happened, witnesses, and what witnesses said or saw.
• Be aware of being documented .  It is important in these days and times to assume that everyone has a camera (recorded on a cell phone or otherwise) at all times.  A trespasser can use this to show or dispute your actions, for instance.  Maintain composure and don’t do or say anything that could be harmful if captured in photos or recordings.
• Call the insurance agent .  An insurance policy likely requires “prompt notification” of property damage or liability that might be covered by the policy, This allows the company to investigate the situation immediately, while evidence is fresh. Failing to give prompt notice might be considered a violation and lead to a loss of insurance coverage.  Be sure to have the insurer’s contact information readily available.

Additional Ohio Solar Eclipse Resources

There are many resources available on the solar eclipse, explaining topics such as time schedule, path, and local events. Since our focus is on safety and legal issues, we recommend that farmers and farmland owners focus on resources provided by the Ohio Emergency Management Agency and local health departments.  Here are two helpful resources:

• Ohio Emergency Management Agency.  The site at https://ema.ohio.gov has a Total Solar Eclipse page and provides contacts for County Emergency Management Agencies . 
• Local Health Departments.   The Ohio Department of Health provides a list of local health departments in Ohio at https://odh.ohio.gov/find-local-health-districts .