business plan of beauty parlour

Free Hair and Beauty Salon Sample Business Plan PDF

Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

• What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive summary
• Company summary and funding needs
• Products and services
• Marketing plan
• Management team
• Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

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• The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

• Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

• Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

• Color Treatment
• Healthy Hair Treatment
• Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

• Latest hair and nail trends
• Modern and comfortable environment
• More selection of each service offered than any other salon in town
• Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

• Beauty salon build-out: $30,000
• Opening inventory, furniture, equipment, decorations:  $40,000
• Three months of overhead expenses (payroll, rent, utilities):  $15,000
• Marketing costs: $5,000
• Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

• Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
• Has obtained the necessary salon permits and licenses for the state of California.
• Has a lease contract in place for the 5,000 square foot beauty salon.
• Has developed the complete list of salon services and products.
• Has developed the beauty salon’s logo and branding image.
• Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

• Stay at home mothers and fathers
• Working professionals
• College students
• Retired females
• Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

• Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
• Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
• Casual and comfortable environment with a luxurious feel.
• Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

• Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
• Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

• Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
• Melanie Brooks – Head nail technician that will oversee the nail department.
• Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
• Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Beauty Salon Services Sold Per Month: 300
• Average Revenue per Month: $20,000
• Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

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How to Write a Beauty Salon Business Plan: Complete Guide

• December 29, 2023
• Beauty & Wellness

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your beauty salon, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a beauty salon . Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for your beauty salon?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your beauty salon’s executive summary?

This section should not exceed 1 to 2 pages and provide a brief outline of the objectives and purpose of your business, market analysis & marketing strategies, company structure & key people, financial plan, and financial ask.

Here is an overview of the different points you must address in your executive summary:

Business Overview

Introduce your company and briefly describe your business model. For example, you may provide specialized beauty services only (such as skin care only, or manicure & pedicure only, etc.) or a full-service beauty salon (where you provide all types of possible services related to overall beauty including hair care, facial, skin care, manicure & pedicure, nail care & nail art, etc.).

Again, if you are offering a full-service beauty salon with a specific focus on something like skin care while the remaining services are auxiliary services, mention that, too. Also, provide a brief idea of what problem you are trying to solve.

Market Analysis

Provide a deep market analysis that backs your decision to open a beauty salon. The market analysis will include information like who your competitors are, your strengths and weaknesses, your target audience and their beauty needs, etc.

People & Management

Mention your key partners and why you have selected them along with their relevant industry experience. Also, speak about your staff requirements and the management hierarchy.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Beauty Salon Business Overview

This is the section where you will describe your beauty salon business in detail. Try to answer the following questions concisely:

• Why do you want to open a beauty salon and what problem will your beauty salon solve?
• How big will be the facility and how many appointments will you serve daily (approximate value)?
• Will you have standard operating hours or extended business hours?
• Where is the location and why did you select that location?
• Will you provide only services, or will you sell products, too?

Include as many questions as possible to create a convincing overview to keep your potential investors and lenders hooked.

Let’s now look at the different sub-sections that you must include:

a) History of the Project

If you are yet to open your first beauty salon business, you may not have a business history to share. However, you can share your training and past industry experiences. You can even demonstrate your passion and interest for the beauty or wellness industry.

This is also where you should explain why you decided to create this business today. Did you find a gap in the market? Is there a lot of demand for manicure and pedicure treatments but few salons to accommodate customers?

Or are you trying to open a new format of beauty salon, offering a unique experience and treatments to your customers, effectively differentiating yourself from your competitors in your area?

b) Beauty Salon Business Model

This section must include the following information:

• Are you building your beauty salon from the ground up or are you purchasing an existing one?
• Will you allow advanced bookings through channels like a website or a mobile app, or will you allow walk-in customers or both?
• Will you focus only on services, or will you sell beauty products, too? 
• If you want to sell products, too, how do you intend to upsell them?
• Will you offer home visits, and if so, what will be the area of operation for that?
• Do you intend to extend your services into spa, bridal & wedding makeups, full body massage, etc?

Provide a thorough description of your business model so that the potential lenders and investors can make financial assessments and projections.

c) Target Audience

Give here an overview of your target audience. For example, answer the following questions:

• Will it be a unisex beauty salon or a gender-specific beauty salon?
• Is there a specific age group that you are targeting?
• What is the average disposable income of your target audience?
• How frequently do your target audience visit beauty salons?
• How much do they spend per month / per year in beauty treatments on average?

d) Beauty Salon Products & Services

Your beauty salon will primarily be a service-oriented business. However, that doesn’t mean you will not (or you cannot) sell related products. Outline your products and services in this section. Something like this will suffice:

e) Legal structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

Beauty Salon Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Beauty Salon Market Analysis

It is vital that you demonstrate a deep market knowledge to your potential investors and lenders. For example, if you are offering expensive haircare or skincare procedures in a low-income or middle-class area, you may run into losses.

Similarly, if you are not following the latest hairstyles and trends, or if you don’t offer a wide range of facials, skincare services, you may find it difficult to attract customers.

a) Market Trends

If you are offering haircuts and hair makeup, you must be aware of the latest trends. Similarly, there may be new types of facials and acne treatments available that people may be looking for. Fashion is always a time-bound thing, and so is hairstyle.

For example, if you are offering skin care services like facials, you may want to offer services like :

• LED light therapy (to deal with bruising & acne)
• Intense pulsed light treatment (deal with facial pigmentation)
• Hollywood lift (a non-surgical skin-tightening for sagging skin), etc.

b) Competitor Analysis

The objective of the competitive analysis of your business plan should establish that starting a beauty salon in your area makes sense.

For example, there might be few competitors despite a lot of demand. Or, for example, existing competitors might not be adapted to the latest customer trends, effectively losing business to newcomers.

In your competitive analysis, try to include the following information:

• Number of competing beauty salons or full-service beauty salons in your area
• Their target audience
• The list of products and services they are offering
• The number of stations each salon has
• Their marketing strategy
• Their strengths and weaknesses
• Their reputation as a brand

Beauty Salon SWOT Analysis

Along with the competitive analysis, you must also perform a SWOT analysis . SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Here you must provide the following information:

• Strengths : Examples – you may have years of industry experience, or you may be a celebrity hairstylist or aesthetician, or you may be offering unique services that no other competing beauty salon is offering
• Weaknesses : Examples – you may not have enough experience with Millennials, or you may not have enough funds for sufficient inventory, etc.
• Opportunities : Examples – unlike your competitors, you may be offering a full-service beauty salon experience with all services related to hair, skin, nails, and face under a single roof
• Threats : Examples – the emergence of new beauty salons that can possibly take a slice of your potential customer base or existing beauty salons reducing their prices to counter your presence

Both competitive analysis and SWOT analysis can help you to come up with innovative marketing strategies that you can use to gain new customers and even chip off your competitor’s customer base.

d) Customers

This is the segment where you provide a detailed analysis of your target audience. The analysis must include things like:

• Demographic distribution of your target customers (you can find data at census.gov )
• Average monthly family income (this will give you an idea of the spending capacity)
• The frequency of beauty salon visits (this will give you a fair idea of the number of customers you can expect in a month)
• Current hair, nail, & beauty trends in the location you want to operate in and the factors that influence those trends
• What channels do the customers use to share the end results of their beauty salon visits? For example, people may post their new hairstyle or nail art on Instagram & Facebook, but share their salon interaction experience on Twitter
• Things that your target audience like and dislike about the existing beauty salons (this will tell you what you must do and things you can do to improve their experience)
• What is the average amount they spend per visit?
• Do they engage in beauty-related activities at home? (This will tell you whether you can sell products such as hair oils, skin lightening creams, etc.)
• Do they like to use coupons and gift cards? (If yes, you may open a separate revenue stream by offering such products)

You can add more questions if you need to complete your customer or target audience study. The best way to get the answers is to conduct direct surveys and interact with your potential customer base. However, you will also find some data from competitive analysis.

A complete understanding of your target audience can help you develop sales and marketing strategies that can beat your competitors and give you an edge.

4. Beauty Salon Marketing Strategy

This is the section of your beauty salon business plan where you should outline your customer acquisition strategy: how do you plan to attract new customers?

Try to answer here the following questions:

What are your Unique Selling Points (USPs)?

• What marketing channels will you use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?
• Will you offer gift cards to open an upfront revenue stream?
• Will you sell products? If yes, how do you intend to upsell them for revenue maximization?

Let’s expand a bit on a few questions below:

What marketing channels do Beauty Salons use?

A few marketing channels that beauty salons typically use are:

• Google My Business listing
• PPC ads and social media ads
• Social media promotions and user engagement on platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, etc.
• Email marketing
• Print ads, flyers, hoardings & billboards, etc.

You need to use all marketing channels. You can focus on a few (2 to 3 is more than enough). However, make sure that you include social media marketing as one of the options because it can help you to connect and continuously interact with your customers. In addition to that, social media can help you to go viral.

Also, do not forget to provide a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate cash flow for advertising and marketing can lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• We are a full-service beauty salon offering services like haircare, bridal makeups, manicure & pedicure, skin treatments & facials, & body massage under a single roof because potential customers dislike the idea of hopping from one door to another to get all their needs fulfilled
• We are a full-service beauty salon with a focus on manicure & pedicure treatments
• We use only 100% organic and natural haircare products to prevent side effects usually caused by chemically heavy cosmetic beauty products
• We will use our proprietary range of hair care and beauty products that will not be available with any other competing beauty salon

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure: what are the different teams and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and technical knowledge of salon managers that you intend to hire to oversee your beauty salon business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeed in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the beauty salon services you are proposing.

Organizational Structure

Even if you haven’t already hired anyone, it is important that you provide a chart of the organizational structure of your company. Typical roles for a beauty salon may include: salon managers, hair director, hairstylists, cosmetologists, pedicurist, aesthetician, massage therapist, electrologist, makeup artist, salon/shampoo assistants, receptionists, etc.

6. Beauty Salon Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your beauty salon is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new salon, renovate your salon, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Beauty Salon Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a beauty salon, startup costs are all the expenses you incur before you start to receive customers and make money.

Startup costs vary based on a number of factors such as the location and size of your salon, the quality of the equipment, design and furniture, whether you rent or buy the space, etc.

On average, beauty salons cost anywhere from $63,500 to $179,000 to start depending on whether you plan to lease the commercial space or buy it. Indeed, if the latter, you would have to take a loan and make a substantial deposit upfront instead.

Beauty Salon 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information on how much it costs to start and run a beauty salon in the US, read our complete guide here .

7. Funding Ask

This is the last section of the business plan of your beauty salon. Now that we have explained what your beauty salon is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations and design of the salon? Or will it cover mostly the cost of the salaries the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our beauty salon financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How To Write the Perfect Salon Business Plan for Your Salon in Just 7 Simple Steps

The US salon industry includes more than 80,000 establishments with a combined annual revenue of about $532 billion. So opening a salon, and owning a salon business is a pretty safe bet; it’s steady and profitable . But lack of proper planning makes it difficult to juggle all the aspects of your business, starting from marketing and sales, to accounting, and whatnot. 

Here’s a quick tip! Searched all over the internet for concrete information on how to open your own salon? Confused? Don’t worry, we’ve got you covered! Check out this blog on opening your own salon business that gives you a comprehensive 10 step guide to help you get started now.

Writing a properly structured salon business plan is crucial to guarantee your salon’s success in this highly competitive market. Whether you’re wanting to secure a business loan for your salon or trying to expand or reinvent your salon business, a business plan for your salon will help you get there.

So how exactly would a business plan help you?

• A business plan will help you to figure out what you want your salon to offer, where you aim to take your salon’s growth, what kind of people you want to cater to, and who you’re competing against . 
• If you are looking for investment from private investors, banks, or any other lending institutions or public grants, structuring a business plan is crucial. 
• A business plan will help boost your salon business’s productivity through improved oversight and direction, and help you make informed decisions.
• As your salon business starts to grow and gain clientele, a well-developed business plan can help you acquire the capital needed to expand to new locations.

How to make the perfect business plan for your salon business?

Whipping up a perfect business plan can be pretty daunting because it needs to be immaculate. No worries! Here we’ve broken down the entire process into 7 easy-to-follow , foolproof steps, along with their templates, to help you create a successful salon business plan. 

• Write a mission and vision statement
• Create an executive summary
• Analyze and identify your target market
• Perform a competitor analysis
• Write your salon’s business description
• Make strategies for advertising and outreach marketing
• Figure out your financial plan

Whether it’s a hairdressing salon business plan, a general beauty salon business plan, or even a  small salon business plan for opening a salon on your own from scratch, we’ve got you covered. This is a complete, comprehensive guide to help you in the process of making a business plan for a salon. It’ll give you a basic understanding of how to write a salon business plan in the easiest possible way. 

1. Write a mission and vision statement

I) mission statement .

It articulates the immediate purpose of your salon business. Under this, you can state all the short-term goals that you plan on achieving with your salon within 6 months , stretching up to a year.

Here’s how you can nail a perfect mission statement

• Value – What is the value of your salon in the market? How can it help your clients? 
• Inspiration – Why should people want to come to your salon?
• Remember to make your mission statement sound plausible and reasonable . Also, make it specific and concise – clarify all your short-term goals and the timeframe within which you’re planning on achieving them. 

ii) Vision statement

 Now, where do you aim to take the salon’s growth in the next 5 years ? Well, if you’re dreaming, dream big! And you can be as ambitious as you want, the sky’s the limit. 

Setting strategies for a longer-term makes sure that you don’t stumble on the road to success. It makes the overall structure of your business stronger. It prepares you for anything that the fickle market demands from you and throws at you.

Here’s how you can write a perfect vision statement :

• Review your long-term goals in a way that you can analyze how achieving your long-term goals could impact your business and the salon industry in general.
• Derive how your clients could benefit from the visions that you would be implementing.
• Your business’ end goals can drive your vision statement, For instance, if you’re planning to branch out to different locations after, say, 5 years, you can frame your vision statement in a way that states to make your salon a household name, popular in the neighboring areas and so on. 

2. Create an executive summary

After you write the mission and vision statements, you can summarize everything that you’re aiming to achieve with your salon under an Executive Summary. Whether you’re writing a business plan for a hair salon or a business plan for a beauty salon, you should be properly aware of what your intentions are with the salon. This section is the most important part of your business plan as it dictates the tone of your salon, and makes an impression. 

Remember to keep this section very brief and concise to give an overview, as you’ll be elaborating on these points in the later sections of your business plan. 

If you’re having trouble writing your salon’s executive summary, you can always write it after you’re done with all the other sections in the business plan . This will give you a better understanding of your salon business and help you succinctly put your points together to describe it. 

What can you do to write the most fitting executive summary for your salon?

• Start by stating all the short-term goals that you plan on achieving within, say, 6 months or a year.  Remember to keep your goals realistic and feasible. 
• Summarize your approach towards your business, to give an overview of how you will run things in your business.
• Clearly and briefly express the value proposition of your salon, and how it would potentially position your business in your target market.

How to write your salon’s executive summary: A simple template

Divide your business summary into sections of opportunities and expectations, and put brief points in those subsections in the most convincing way. The following template can help you with this :

• How are you trying to achieve recognition in your target market?
• What is your salon’s tagline/motto?
• What is your salon’s growth plan for the first 6 months after its launch?
• Which demographic is your salon meant for?
• How are your services aligned with your target market?
• How many salons are there in the area of establishment of your salon?
• What products and services do they offer?
• What is the range of variation of their clientele?
• What products and services is your salon offering?
• What is the unique selling point of your business? For eg: If your salon is the only one in the area that offers holistic services with spiritual healing, then put it down as your differentiating point.
• How are you different from your competitors? For eg: Is it the lower cost of services of your salon, or the vast range of services that make your salon stand out? 

Make sure you catch the eye of potential investors in the above section. Don’t forget to state how you can attract potential customers. 

• What is the salon costing you? List down the projected expenses and costs that come from daily operations, rent, staff hiring, cosmetics, appliance expenditures, etc. for the first 6 months. 
• What is the cash flow and how much profits are you bringing in for the initial 6 months? This is completely variable and the reaction of your target market to your salon decides this. So aligning your services with them is of utmost importance. 
• Why does your salon need financing? For eg: you can convey that you’re trying to meet the anticipated growth of your salon in the market.

3. Analyze and identify your target market

Analyzing and defining a target market for your salon is very important as it goes hand in hand with your salon’s growth and outreach . 

A beauty salon can service all genders and age groups. Your target audience can include working professionals, college students and teenagers, homemakers, to-be-Brides, and even children. And each group will require different types of services.  So make sure you list down each individual section of your target market and what services they would require. 

Here’s a checklist to make sure you’re going the right way about it. 

Steps to analyze and identify your target market 

• Find out what kind of people you think would resonate with your salon’s services the most. For example, if your salon offers low commitment (temporary) coloring services, you can get a lot of customer traffic from the millennials. 
• As an extension to that, find out if your services are more inclined to serve a particular demographic better, or if you’re good with people of every demographic.
• Keep up with the trends in the salon industry to know what’s hot and what’s passé.
• Peek inside the brains of your target clients to know exactly what they want or like and tune your salon accordingly.

An easy-to-follow template to proceed with your target market analysis

• Segregate the people in the market pool into different categories.

Do not forget these bases:

• Personal income/occupation
• List out the services that your salon would offer that would fit one or more of the stated categories above. 

For eg: If your salon offers Diamond Facial at $200.00, then you can list this service out as follows :

• Use social media to get an understanding of the trends in the market at present. Join salon and beauty communities on Twitter, Facebook, and Reddit, and follow beauty bloggers on Youtube and Instagram. 
• Look up the people who subscribe to or follow these beauty pages and beauty bloggers to identify which trends appeal to a certain demographic. You can tell a lot about your target market’s behavior from the posts they like and the thoughts they share in the comment section of these posts and videos.

4. Perform a competitor analysis 

With a great market demand, several strong competitors emerge. And we don’t want your salon to get lost in the sea of other salons now, do we? As it goes, keep your clients close but your competitors closer.

Figuring your competitors out gives you a necessary nudge in the right direction to take your business plan forward. It gives you an idea of what the other salons are practicing with their clients, and what gaps they’re leaving that you can fill up as you step into the salon business yourself. 

How do you analyze your competition?

• Find out what the other salons in the area are doing successfully or poorly.
• Get a rough idea of the cost of services that the competitor salons are offering. This helps you price the services for your salon.
• Identify how many salons provide services that focus on a specific niche and do not serve a wide group of customers.
• Find out the industry-specific challenges they are facing that you may also face while running your own salon.
• Analyze what they can do differently to improve their situation, and implement it in your business mission plan to avoid facing such challenges yourself. 
• Have your salon address these deficiencies in the market.

Follow these easy steps to perform your salon’s competitor analysis 

• Visit your competitor salons’ websites.
• Follow them on social media platforms (Facebook, Instagram, Linkedin) to get an idea of how much influence and reach they have. Check out who follows their social media page to get an idea of the target market as well.  
• Sign up for any interactive sessions that these salons might conduct and check how other people respond to these sessions, to understand their grip and dominance on the market.  
• Visit the other salons in the market as customers, to get an idea of their quality of services.

5. Write your salon’s business description

So now that you have your market and your competitors figured out, it’s time to work on your salon business . A beauty salon or a hair salon is fine, but what kind of salon do you want yours to be like? Setting a proper description for your business gives your salon a custom style and personality. 

Your business description should include an overview of the products and services that your salon would offer, and how your salon would stand out in the market. Setting a trademark vibe to your salon also helps with its brand image. 

To get started, you can answer the following questions :

• Would you specialize in any particular service like nail art or bridal makeup? 
• Would you want your services segmented for various types of clients?
• What services would you want to offer in packages? 
• Would you serve complimentary refreshments to the clients?
• What theme are you going for with respect to interiors and ambiance (Japanese zen, tropical beach day, etc, etc)?
• What would be your salon’s “it” factor that distinguishes it from the other salons in the area? 

Once you’re done with the salon’s description and personality, set a brand logo and a tagline to go with it. To get a professionally designed custom logo, you can always reach out to freelancers or companies that can do it for you, like 99designs . 

You can also use an online designing software like Canva to design your salon’s logo on your own. 

And that should complete the branding. 

Creating a business brand will prepare you to answer someone asking you “Why should I come to your Salon?” 

Remember to make your salon stand out, noticeable, and interesting.

6. Make strategies for advertising and outreach marketing 

Now you have to position your salon in the market in a way that makes people take an avid interest in “the new salon”. Your target audience will guide you towards the perfect approach to spread the word around about your salon. 

A simple guide to writing the marketing plan for your salon business :

• Your salon should be Google-able. To show up in digital searches, make sure your business is listed in online directories.
• Create a website or a mobile application for a better customer experience. 
• It’s always better to spread out to all social media platforms to promote your business so that your customers (and other potential clients) can get to know you on a more personal level. Connect with your business community by following other small businesses in the area. Actively engage with your target market and share behind-the-scenes content (like before and after photos of clients’ haircuts) to build your credibility and cultivate brand awareness.
• Partner up with other businesses that may share the same clientele as a salon would (like spa retreats) to offer coupons and vouchers, for outreach marketing.
• Offer “first-service” discounts to your customers.
• Keep service rates lower than the other salons in the area to attract clients. 
• Once the rapport is established, and your clients trust you with the service quality, you can cut out the discounts. It is also very important that you optimize the discounts in a way that you don’t run into a complete loss, but we’ll get to that in a minute.
• It is crucial to maintain the service quality to the highest degree after you start getting clients. Remember that your clients wear the marketing after they come out of your salon. This will definitely help you secure referrals from existing clients.

Marketing Tip! Want to pull off a great marketing campaign for your salon business but don’t know where to start? Do you feel like the marketing section in your business plan is incomplete? For more detailed marketing ideas for your salon, check out our blog on 7 hand-picked salon marketing ideas to boost your business .

7. Figure out your financial plan 

It’s time to play the number game. This is probably the trickiest part of writing a salon business plan because you have to be extremely careful while juggling your revenue and expenditure budget optimally. 

You don’t want to scare or throw off your customers by charging exorbitant prices for the services, but at the same time, you don’t want to crash and drown in debt yourself. Not to forget, cutting costs on cosmetics may affect the service quality. Cut hair, not costs!

Ergo, you need to have a proper financial plan for your salon. 

Writing a detailed financial plan will help you get a rough idea of how your salon would be progressing on a monthly/ yearly basis. Moreover, if you’re applying for a loan, your financial plan will determine your eligibility .

What can you do to create a solid financial plan for your salon?

• It helps to bifurcate all the expenses into Fixed costs, and Variable costs. Then you can analyze your fixed costs and variable costs to set an optimal budget.

Fixed Costs: This section includes all the costs associated with your salon business that must be paid regardless of the customer traffic in your salon.

• Rent or mortgage for the salon space.
• Payroll for the employees you hire.
• Equipment maintenance costs for hair spa and other services that are heavily equipment dependent.

Variable Costs : This section includes all the costs in your salon business that are directly associated with the customer traffic in your salon. 

• Expenses of purchasing cosmetics and other salon supplies.
• Electricity consumption by salon equipment. For eg: If you’re writing a hair salon business plan, make sure you include the electricity consumption by blow dryers, hair straighteners. 
• Have a clear idea of how much discount you plan on putting on your services during the first few months of opening your salon, and for what duration you will be offering these discounts. Note that during the first few months of opening your salon, your sales are likely to be lower than your projections, and that’s completely okay.
• Make a list of pros and cons for renting out space for your salon versus buying a place.
• If you’re renting and wish to own the salon space, spot out a tentative date of when you’ll become capable of buying the place.
• Figure out how many people you are going to hire in your staff, and how much salary you would be able to offer them. Note that you’ll have to improvise this according to how the customers respond to your salon.
• Reach out to your local chamber of commerce to get more insights on funding and loans.
• Tentatively figure out the time it will take you to break even, and start earning chunky profits.

Here’s an easy-to-follow template to proceed with your ‘financial plan’ section 

The following simple template can help you make the financial plan for your salon: 

i) Sales and revenue projections for the first five years :

Figure out how much you’ll charge for your services, and estimate how many services you may perform in a week. A periodic analysis of this over the next five years will give you the necessary projections. Put the details down in a spreadsheet to keep it organized. It also helps to collate all this information and analyze using bar graphs.

ii) Expenses’ budget :

Break down the expenditure of your salon for a given term, by referring to the “fixed and variable costs” list that you made. You can pick the term to be a month, a quarter, or a year long .

It’s a safer practice to stick to a month-long or a quarter-long term. You don’t want the budget analysis task to loom over you and become a burden. Not to forget, it keeps you in touch with the financial status of your salon business. 

iii) Estimated profit margins:

Accumulate the sales projections and budget report analysis to find out the profit for that term. Display the margins in pie charts or bar graphs for easy comprehension. 

iv) Liabilities:

Note all the losses that your salon business can possibly incur in the time period that you have defined as a term. For example, your blow dryers may stop functioning and need to be replaced.

Also include the factors that may stunt your business from growing. For example, you may be short on staff, or your nail salon is lacking an appointment scheduling and business management tool.

v) Cash flow statement:

Make a projected plan of cash flow-in and flow-out for your defined term, where you include cash flow from sources that are not directly related to your salon services or your salon business-related expenses. 

Include the cash flow from loans, loan payments, taxes, and personal funds that you used for your salon.

vi) Break-even analysis:

Predict the break-even point for the first five years of your business. Break-even is achieved when your salon business has covered all the expenses, and your sales surpass the expenditure costs. From that point on, your salon will start earning profits.

Other ways to create your financial plan :

Dealing with numbers can be tedious and scary, especially when you already have a lot of other things on your mind as a salon business owner. Moreover, documenting the financial projections yourself can be a pretty daunting task, especially because there’s no room for mistakes. 

Instead of making the document yourself, you can choose to consult professionals to help you write the perfect financial plan for your salon. 

• Hire freelancers : You can collaborate with business plan consultants to make your financial plan. All you need to do is give them your salon’s budgetary estimates and inputs. 
• Use Financial planning tools :  It asks you to enter all your financial information. They use built-in formulas to give you the most accurate financial statements that include all the charts and projections that an investor would expect to see in a business plan. 

Some important things to keep in mind :

• Keep reviewing the target market, competitor analysis, and marketing and advertising strategies once every while, however frequently necessary.
• Set realistic long-term goals that would be in sync with your current business performance. For example, you can think about branching out to two different locations after a few years. This will allow you to expand your local salon to an enterprise salon.

Go ahead with the pretty business plan 

Executing a well-structured salon business should reap good-looking numbers. And the first step towards that is making a killer business plan for your salon.

It gives you the courage to place your faith in your business, and we don’t want you to doubt something you’re passionate about. Remember that you can convince the people in the market about all the great things your salon has to offer, only when you truly believe it yourself. 

So go on ahead, start creating your salon business plan today, and give your dreams a much-needed flight. Good luck :))

About Appointy We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.  If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below.  We love a good talk!

25 comments

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Thanks! Please subscribe to https://blog.appointy.com/ for more such information.

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The perfect salon business plan requires defining your vision, researching the market, outlining services and pricing, addressing operations and finances, and emphasizing exceptional customer service

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You are welcome Netra! You have a great blog, indeed!

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How to Start a Beauty Parlour – Business Plan Sample

“When you look good, you feel good.” This is the tagline for any beauty parlour or salon business. You help people look good, enhance confidence and self-esteem and let them live a fulfilled life. And this is not limited to women. Even men have the interest and potential to look good and create an impression in the minds of the onlookers.

A beauty parlour is profitable business. Lot of customers be it men or women are using beauty services. It is a booming business and attracts customers of most age groups. From adolescent girls to women of all sections, beauty parlours and salons are a hit and widely used.

Moreover, it is about your passion and interest level. If you love beauty and passion and always try to look good and make others look good, then you should try your hands in this business. You can start beauty salons business with very little or no investment.

Beauty Salon Business Plan

For all those new into this business industry and are looking for business plan, there are certain important factors one should keep in mind before starting a beauty parlour, they are as follows:-

Industry Overview

Oh, another beauty parlour that is so-so typical like the others? If you are stopping yourself from starting this business because of this reason, then please conduct a detailed industry overview and competitor analysis before you sit down to plan. 

There could be a hundred beauty salons in your city, but remember that people are increasing and they are looking out for different and efficient services each time. So, if you offer something unique to these customers. They would love to visit your salon and switch from the existing one. Hence, do an elaborate industry overview and explore the current beauty parlours in your area. You don’t have to study statistics, but if you notice what they offer, you can surely understand how you can frame your marketing and customer service strategies. 

You can figure out whether there is a need for another beauty salon in your area or not. Accordingly, you can position your salon in another city or another region where demand exists for a good salon. If opening another beauty salon in your area is stifling the existing scenario and increasing the competition unnecessarily, you should not do the same. 

Similarly, competitor analysis helps you a lot in constructing your salon framework. Why do customers visit a particular salon often? Maybe, their staff is trained and excellent, or they use high-quality beauty products and have advanced treatment procedures. As you study each parlour, you can incorporate several effective practices in your salon. 

Executive Summary

This component of the business plan will be all about the summary of the proposed business organization, including the name, location, and other significant details. 

• The name of the company/beauty salon – Try something creative, it should be simple, but words such as cute, nice, young lady, pretty woman are common. So, think of something out-of-the-box. It could be one word, but you can make it elegant, but don’t use ‘elegant.’ 
• The types of beauty products for sale (if any) and the various beauty parlour services offered by the salon – it could be haircutting, waxing, threading, hair and body spa, manicure, pedicure, massages, aromatherapy, perming, straightening, hair colouring and many more. 
• You can even add services such as training newbies and adding them into your team or providing them with a valid certificate to start their own job or business. 
• The main motto of the beauty parlour – of course, you want your customers to look good, cute, and beautiful, but you can also add additional and special services. For instance, you can focus on using organic and natural products only for skin and hair, and no artificial products will be in your parlour. Or you can provide the services at affordable costs and not levy heavy charges on the customers  as the other parlours do. 
• Moreover, you can focus on employee welfare too and provide them with relevant benefits. Client satisfaction is your ultimate motive, but you will also check whether your staff is happy while working with you or not. If not, you will alter the compensation structures and work culture accordingly. 
• You can also participate in beauty contests, shows, and association meetings as a brand owner. 

Products and Services 

Mostly, beauty salons offer services to men and women with respect to their beauty, skin, hair, leg, and hand care. Here are the checklist for services that you can offer:-

• Waxing 
• Haircutting, colouring, perming, straightening, curling, ironing. 
• Keratin hair treatment. 
• Manicure, pedicure, foot and hand spa, and massages. 
• Training of new staff. 
• Sale of beauty products and accessories. 
• Sale of makeup products. 

Mission and Vision

It sounds weird to draft a mission and vision of a beauty parlour, but if you take this business seriously, you can certainly craft a meaningful and realistic mission and vision for your organization. 

Your mission – To provide beauty salon services to the clients professionally and at reasonable prices and fulfilling their flexible beauty requirements all the time. They can come up with some demands and expectations, and you need to tweak your services a little to serve them. 

Your vision – To establish brand presence in the city, open more outlets and attract more clients to the salon. To train new staff and transform them into confident employees. To help people enhance their image in society through beauty and appearance. 

Business Structure

A concrete and realistic business structure helps a beauty parlour to run its activities smoothly. Hence, you need to hire a competent and qualified workforce for the business operations. Following is the sample business structure, but it can vary, depending upon your requirements and volume of transactions. 

• CEO – They will be responsible for all the activities of a beauty salon. 
• Manager – They handle all the salon operations, direct staff, communicate with clients, make daily decisions. 
• Accountant – They are responsible for all the accounting transactions, financial analysis and reporting, and forecasting tasks. 
• Front Desk Representative – They are like the face of the salon. They need to be disciplined and friendly to interact with the clients daily and resolve their queries instantly. 
• Hair Stylists. 
• Beauty Stylists. 
• Interns. 

The number of stylists and interns depends on the size of your beauty salon and the number of customers you plan to handle. 

SWOT Evaluation

Sounds cliché, but SWOT analysis is a classic technique of determining a prospective business’ potential. Let us check for the beauty salon business. 

Strengths – You have an excellent team. It is trained, qualified, and is humble enough to deal with the customers well. This could be your strength, for sure. The placement of the salon is at a prime location. This is another plus-point as the customers can easily notice the salon and drop in for quick yet efficient service. 

Weaknesses – Since it is a new salon, it will take time to spread the word and convince them to try your services. Competition is significant and imprinting the brand is taking time. 

Opportunities – You have a specific niche (for example, haircuts or manicures), and this differentiates and makes you stand out in the beauty industry. Moreover, you can focus on important aspects such as usage of organic and paraben-free products, usage of more natural ingredients in the beauty treatments, and a plastic-free environment in the salon. 

Threats – A similar type of salon opening up in the same area poses the biggest threat to your business. Moreover, if your staff is not co-operative enough or quits, you can face a hard time finding new, efficient ones. 

Market Analysis and Target Audience

In this component, let us first discuss the market analysis part. Beauty trends are always in. No one will stop trying to look good, and hence, you can explore maximum opportunities in this field. You can check for the latest trends in the market. Women are looking for more interesting hairstyles; they want curls and straightened hair and colouring and keratin treatment. You can explore it. Moreover, you can find women who love manicured hands and nails, so you can start a nail fixing section in your salon. 

Men and women will never stop looking good no matter whether the economy goes down or a pandemic hits the planet. Hence, be optimistic and give your best in the type of services you offer to them. 

The next part is the target audience. If your salon is unisex, you can have both men and women customers. However, if you target a specific gender, you can still have an adequate number of customers in your salon. 

You can target:

• Males and females working in corporate, banks, and other organizations. 
• Self-employed men and women. 
• Mothers, housewives, teenagers, college-going students, and even school students who want to get a haircut done. 

Since there is intense competition in the beauty industry, it is your job to add services of different types to attract more customers. You need to make your workforce strong and better compared to the other entrants and existing beauty businesses in the industry. 

Sales, Marketing, Advertising, and Promotion Plans For Beauty Salon

Since there is increasing competition, it becomes inevitable to plan out marketing and promotion strategies beforehand. Following are a few techniques you can incorporate: 

• Advertising in the local print media and placing ad banners at the relevant places of the city. 
• Introducing the business to corporate organizations through letters, brochures, and pamphlets. You can even connect with corporate sectors to have their employees as your clients. 
• Listing of the business in the yellow directories and on several online platforms and channels. Your business should be physically and digitally visible to the customers. 
• Running online ad campaigns on Google and other social media platforms where paid advertising is permissible. 
• Preparing beauty packages at discounted rates for different clients to let them enjoy plenty of services at reasonable prices. 
• Direct marketing of services. This is done mainly through pamphlets and brochures to the public on the street or by dropping them at clients’ places. 
• Sponsor digital media influencers and TV programs to let them publicize your products and services. 
• Using social media platforms in an optimized manner. 
• Creating a website that is easily navigable and accessible for the clients. They should be able to book online appointments for the parlour services. 
• Participating in corporate social responsibility and other relevant practices. 

Pricing Plans

Prices need to be competitive and not too high. If you plan to lower the prices of your services compared to other beauty salons, you do not need to compromise or lower the quality of the products used for treatment. Several parlours use this technique and end up losing good clients as they lose trust in the salon. If your prices are high and as per the industry, ensure that you provide consistent and excellent quality to the customers. The quality should be at par with the prices. Try to offer discounts on packages and important dates such as birthdays and anniversaries. Payments should be accepted through all modes. 

Start-up Budget

Following are the expenditure items that vary from country to country in terms of charges: 

• Business incorporation fees. 
• Permits, licenses, insurance. 
• Amount needed to buy or lease a space for the salon. 
• Costs of equipping the salon with the requisite equipment such as waxing heaters, steamers, dryers, chairs, front office desk, parlour beds, linen, and so on. 
• Official website creation charges. 
• Additional expenses such as printing brochures and ad banners. 
• Salaries to employees. 
• Costs of beauty products required for treatment and resale. 

You can generate this capital through savings, borrowings, or loans from genuine financial institutions and banks. 

Expansion Plan

You can start advisory and consultancy services in relation to the beauty salon. You can expand it and create a separate section for nail fixation or spa or aromatherapy. You can even start an image consultancy firm if you have the requisite qualifications and licenses. 

The above beauty parlour business plan is complete and can be changed as per your requirements and budget. 

Starting a beauty parlor involves researching your local laws and regulations, finding a space to lease or purchase, purchasing salon equipment and supplies, and marketing your business.

Depending on your location, you may need a cosmetology or barber license, a business license from your city, a health permit from your local health department, and a sales tax permit from your state.

Basic supplies include a washbasin, hair cutting tools, salon furniture, mirrors, applicators, shampoo, conditioner, and styling products.

The cost of opening a beauty parlor depends on factors such as location, size of the space, and lease cost. Generally, you should plan to spend at least $10,000 to get up and running.

Make sure you provide excellent customer service, keep up with trends, offer competitive pricing and promotions, and use the best products available.

In most cases, you will need to hire employees in order to operate a successful business. You may need to hire hairdressers, receptionists, and assistants depending on the type of services you offer.

Developing an online presence can go a long way in helping you attract customers. Create a website, list your services on multiple directories, create social media accounts, and use email marketing to reach potential customers.

Some common services offered by beauty parlors include manicures, pedicures, body waxing, eyebrow threading, facial treatments, makeup applications, and hair coloring and styling.

Most businesses are required to purchase liability insurance to protect them against lawsuits or other financial losses. Depending on your location and the services you offer, you may also need to purchase additional coverage such as workers’ compensation insurance.

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Beauty salon business plan template

Download this beauty salon business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our beauty salon business plan template

Our beauty salon business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our beauty salon business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a beauty salon in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Beauty salon business plan template available with paid plans only.

How to use this beauty salon business plan template

Edit the beauty salon business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the beauty salon business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the beauty salon business plan template to Ms Word (.docx) format

Beauty salon business plan template content

This template includes a complete beauty salon business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the items sold by your beauty salon (beauty and care products) and services offered (tanning sessions, eyelash extensions, hair removal etc.)
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your beauty salon through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights your beauty salons' game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out your operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Executive summary for a beauty salon business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our beauty salon's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the beauty salon founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the beauty salon's owners and explain what age groups and genders they aim to target (our beauty salon business plan template targets women aged between 25 and 40)
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the beauty salon over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the beauty salon and how it's going to be funded (the founders are seeking a bank loan to start their beauty salon)

Company overview included in our beauty salon business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our beauty salon business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the beauty salon's shareholders are and what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the beauty salon's founders, explain how they met and why they decided to start a company together

Products and services offered by the beauty salon

The products and services section is where you will present the different types of body and facial treatments offered by your beauty salon and state any products sold.

In our beauty salon business plan template products and services section, we cover:

• Tanning sessions: special tanning boots that help oxidize our clients' skin and make it darker
• Eyelash extensions: fibres applied strand-by-strand to our clients' natural eye lashes
• False nails and manicure: applied over clients' natural nails to make them look prettier
• Hair removal sessions: helping remove unwanted hair from our clients' skin
• Slimming treatments: a variety of treatments that help our clients lose fat tissue and become leaner
• Face, hand, foot and body care packages: a combination of two or more of the services stated above (for e.g., tanning sessions and hair removal)
• beauty and care products for sale: a selection of professional beauty and care products that clients can use at home to keep their face and skin in good condition

Market analysis for the opening of the beauty salon

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our beauty salon business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who they view as their ideal customer (our beauty salon business plan template targets women aged between 25 and 40)
• Competition: in this subsection, we take a look at the direct (independent or franchised beauty salons nearby) and indirect (online beauty websites and other website that sell care products) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new beauty salon
• Regulation: in this subsection, we give an overview of the main regulation applicable to our beauty salon

Setting the strategy for our beauty salon

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our beauty salon business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of services (tanning sessions, eyelash extensions, false nails and manicure, hair removal sessions etc.) as well as products (beauty and care items sold to customers) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our beauty salon customers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our beauty salon and outline how we intend to mitigate them

Operations section of the beauty salon business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our beauty salon business plan operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our beauty salon
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our beauty salon business plan template

This section presents the expected financial performance of the beauty salon over the next 3 years.

Our beauty salon business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the beauty salon
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the beauty salon's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our beauty salon in the coming years
• Cost structure: in this subsection, we list all the expenses required for our beauty salon to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our beauty salon over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the beauty salon
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the beauty salon business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our beauty salon business plan template's appendices include:

• A maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Beauty salon business plan template sample

Executive summary, business overview.

Marsab Beauty Institute (MBI) will be a beauty salon located in Caen's city centre.

A large percentage of Caen's population (100,000) is situated in the city centre, making it an ideal location for our beauty salon.

Our beauty salon offers the following services:

• tanning booth sessions
• eyelash extensions
• acrylic nails and manicures
• hair removal
• face, hand, foot and body treatments
• slimming treatments
• the sale of beauty products

MBI will be managed by its three founders. They have a vast amount of experience in the beauty salon industry (17 years overall, 3 in managerial roles).

What makes our salon different to others is that we use organic beauty products and focus heavily on sustainable practices. These values emphasise our stance as an eco-friendly business.

Market Overview

National Market

Key figures from the French beauty and wellness market

The French beauty and wellness market was worth an estimated €2.9 billion in 2014.

The market is characterised by strong growth potential, particularly given the low penetration rate in the "male customer segment" as well as the growing interest of older citizens in skincare.

Caen has a population of approximately 108,000 - 40% of whom are women aged 15 to 74 and this profile forms our main target audience.

According to an INFRAFORCES survey conducted by the Confédération Nationale Artisanale des Instituts de Beauté in 2012, 27% of French people visit beauty salons regularly - meaning that there are 30,240 active buyers in Caen.

Taking into account the frequency of beauty salon visits and the average customer spend of €40 (estimated by the CNEP):

• Caen's city centre is valued at €3.56m
• The overall Caen market is valued at €13.54m

There are 17 beauty salons in Caen, the majority of which are situated in the city centre. We will also set up in this region because our target clientele come here often.

Despite competition from other beauty salons in the city likely to be very high, we believe that the local market is dynamic enough to accommodate a new startup (MBI).

Marsab Beauty Institute differentiates itself from competitors thanks to the following factors:

• Being located in the heart of the Caen's shopping district
• Possessing a highly experienced team
• Competitive prices
• A distinct eco-friendly & health conscious positioning

Financial Highlights

We expect the beauty salon to be profitable from its second year of trading.

We expect to achieve a turnover of €153,244 and an EBITDA of €-2,371 in year 1. The operating loss is mainly due to the time needed to acquire and retain customers.

We expect to generate a turnover of €177,367 and a EBITDA of €11,304 in year 3.

The business should be sufficiently capitalized to enable us to meet our loan repayments and while retaining sufficient headroom to deal with unforeseen circumstances.

Marsab Beauty Institute (MBI) will require an initial investment of €70,000.

Our partners will contribute €50,000 (i.e., 71% of the total amount).

We would like to obtain a bank loan of €20,000 to complete the financing.

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Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Beauty salon business plan template faq.

A beauty salon business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your beauty salon business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the beauty salon and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a beauty salon, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your beauty salon.

Writing a beauty salon business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your beauty salon)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your beauty salon business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and beauty salon business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a beauty salon will depend on the exact concept and location.

A mobile salon (using a stall, truck or other means to offer beauty services) would likely require a lot less startup costs than an actual salon. This is because rent and overheads, amongst other expenses would be a lot lower.

Hiring a web designer to create your website would also increase startup costs considerably. Experienced web designers can create a stylish website that matches your brand's logo and theme and looks a lot better than a normal website.

As an example, in our beauty salon business plan template the total initial funding requirement amounted to €70,000, with the founders contributing €50,000.

In order to assess the exact budget for your beauty salon idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our beauty salon business plan template which contains a complete example of a written business plan and financial forecast to start a beauty salon
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

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How to Write a Successful Beauty Salon Business Plan

By team zeller.

Discover the critical components to include in your salon business plan.

A business plan is far more than a simple document. Think of it as your pathway to business success. A salon business plan will help you outline and achieve your goals — whether that’s to start a salon from scratch, grow your business to new heights, or even expand into more specialised, complimentary markets. It’s a resource you can rely on every time you need to make a strategic business decision.  

Writing a business plan doesn’t have to be difficult. You don’t need an accounting degree or an MBA to create a useful plan for your salon. Instead, this guide will show you how to write one from scratch without the complexity.

Why you need a business plan for your salon

There are lots of good reasons why you should write a business plan for your hair or nail salon.

No matter what type of business you run, it pays to have a solid understanding of your industry, your market, and how your business fits into the competitive landscape. Preparing a business plan forces you to meticulously and objectively assess the strengths and weaknesses of your business, and can help keep you on the right path to making smarter business decisions. 

A business plan also provides your business with direction and structure to grow. As an entrepreneur, chances are you won’t be short of new ideas and opportunities. Sometimes the challenge lies in knowing which ones you should pursue. Some ideas are distractions. Others are money making growth opportunities. Having an up-to-date business plan , which includes your overarching business goals, will make it easier to identify which ideas are worth exploring. 

Starting a salon business plan

The key is to remember that your business plan is a living document. It will grow and evolve with your business. For that reason, It pays to start broad — documenting the bigger picture behind your business — before diving into the specific strategies which may change over time. 

Here are some things to consider.

Understanding what you hope to achieve with your business plan will help guide the content within it. Are you looking to create a blueprint for expanding your salon business in another location? Perhaps your aim is to attract investors, or win over a business partner? 

Whatever the objective, understanding the purpose of the document will help guide the contents.

Is your business idea financially feasible? It is important to be realistic about the likelihood of business success. This requires research. If you’ve run a business before, then you’ve likely already crunched the numbers. If you’re new to business, it pays to ask for professional advice. The Hair and Beauty Australian Industry Association, a not-for-profit body, can be a great source of operational, industrial and compliance advice for salon owners.

Once you’ve established that your business idea has legs, you’re almost ready to start writing your business plan. Before putting pen to paper, it’s important to do two things

• Set some tangible goals for your business Whether your goal is to see a certain number of clients every month, or to upsell a certain volume of products, it pays to identify these goals early, and incorporate these into your business plan. This will give you the metrics you need to track progress over time.
• Recognise the threats and opportunities for success Every business comes with a level of risk but being aware of these can help to minimise their impact on your business, or better still, turn threats into opportunities. Acknowledging potential challenges early means you have a better change of circumnavigating them or reducing their impact on your business as they arise. 

Essential components of your business plan

There are plenty of templates that you can use to prepare your business plan. Here are some key elements that you should consider when preparing a business plan for the opening of your salon. 

Executive summary

Though the executive summary sits at the beginning of your business plan, it is generally the last thing to be written as it summarises the key components of your business plan. 

Remember, your business plan may come in handy for attracting business partners, securing investment or getting business finance approval. Use the executive summary as an opportunity to provide a compelling snapshot of your business — make it engaging and highlight how you plan to make it a success. 

Business Overview

This section should provide key information about your business. What kind of salon are you running — and is it full-service, or niche? What makes it different from other salons in the area? Use this section to highlight your point of difference, and how your experience and expertise will contribute to the business’s success. 

You should also use this section of the business plan to describe where you plan to run your salon, the size and scale of the premises, and any local amenities (such as parking or access to public transport) that would make your salon appealing to your target audience. This information will come in handy when it comes time to consider marketing your business, as you’ll need to know how much foot traffic your salon will be exposed to. 

Finally, in this section you should also introduce your start-up plan and budget. This should identify any start-up capital you require to secure your premises and set up the salon, and how you plan to fund this set up. 

Products and Services

Whether you’re opening a full-service day spa, or delivering a specialised niche service like nail art, this section of your business plan should outline the products and services you plan to offer your customers. 

Consider things like customer demand for certain items, and whether your competitors provide a similar service. What are the costs associated with delivering these services? Are your prices reasonable, and within customer expectations?

If retail sales are part of your business strategy, consider how you will drive demand and sales to support your business goals. Will there be an incentive-based scheme to encourage staff to sell more products? Will product sales form part of staff KPIs? How will you train staff to sell without impacting the salon experience? 

Customer and Marketing Strategy

Your business plan should also outline your marketing strategy, which hinges on your customer.

Outline your customer persona and what makes them seek out your salon products and services. Are they looking for a high-end, luxury experience, or are they after affordable, no-frills solutions? Perhaps they’re after express services that can be fit into a lunch break? 

Once you know your target market and what will attract them to your salon, you’re in a strong position to market your business. Your plan should identify the best way to attract customers to the salon. 

Here are some strategies that you might consider:

• a referral program which rewards customers or other businesses who recommend your salon
• paid advertising in local press
• street signage
• promotional discounts for new customers
• content marketing via social media and other channels
• set up your Google My Business listing

Make sure to outline a realistic budget for how much you are prepared to spend to attract new clients to your salon.

Operations and Personnel 

How many stylists will it take to achieve your business vision? Will they be staff members, or contractors? Apprentices or seniors? Your personnel plan should outline your staffing requirements (including things like salaries) and trigger points for increasing your staffing numbers as your business grows. 

Your business plan should also outline what equipment you’ll need to run your salon efficiently and profitably. This could include hairstyling chairs and equipment like scissors, as well as business and financial tools , such as booking software and an EFTPOS machine . 

Financial Plan

Preparing a financial plan can be one of the more daunting elements of writing a business plan, but it is also one of the most critical. If your goal is to create a profitable, sustainable long-term business, then having a clear plan for how you will generate income is essential. 

As part of your financial plan, you should identify and explain any assumptions about your financials, including any expectations for estimated sales — considering both the cost of goods and expected revenue growth over time. You should also outline your plan for breaking even, managing cash flow and projected profit and loss for the short-to-medium term of your salon. 

Getting started with your business plan

When it comes to opening your own beauty salon, it pays to prepare for success with careful and considered planning. Seek advice from experts and peers in the beauty industry on what to include, and how to structure your business to safeguard your profitability and encourage growth over time. Most importantly, don’t worry if the first draft isn’t perfect. 

A business plan is a critical first step in consolidating your ideas, and laying out a blueprint for growing your salon. Yet business plans are designed to be living, breathing documents that should evolve over time as your business grows, new consumer trends emerge, and industry shifts occur. Committing a business plan to paper is just the first step.

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Beauty Salon Business Plan Template

Beauty salon company analysis.

In your company analysis, you will detail the type of beauty salon you are operating.

For example, you might operate one of the following types:

• Beauty salon focusing strictly on hair styling
• Beauty salon offering hair removal services
• Beauty salon offering skin care services
• Beauty salon offering nail services
• Beauty salon offering tanning services
• Beauty salon offering massage services
• Beauty salon offering products
• Combination of the above types

In addition to explaining the type of beauty salon you operate, the Company Analysis section of your business plan needs to provide background on your business.

Include answers to question such as:

• When and why did you start your beauty salon business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

BEAUTY SALON BUSINESS PLAN OUTLINE

• Beauty Salon Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Beauty Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Salon

Are you about starting a beauty salon ? If YES, here’s a complete sample beauty salon business plan template & feasibility report you can use for FREE to raise money .

If you are conversant with the aphorism that says; ‘ looking good is good business’ , then you will agree that those who are at the helms of affair in the beauty trade knows how great and relevant it is to continue to be relevant in the industry.

As a matter of fact, the art of looking good is one activity nearly all women love to partake in. This is because of the point that they do not like to be seen as shabby looking. It is for this reason that some women do not mind to go to any length to look and feel good.

One of the ways through which these women try to look their best is by making sure they get all their beauty fantasies and desires adequately met. They see to it that they have the hair done, nails done; they get the best makeup and spa treatments amongst others. This is why the beauty salon business has come to stay for a very long time to come.

If you think that starting a beauty salon is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum. Below is a sample beauty Salon business plan template.

A Sample Beauty Salon Business Plan Template

1. industry overview.

A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times. Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding, amongst many others.

It is important to note that most beauty salons also offer spa services. This is so that they can give their clients an all-round beauty experience. There are around 400,000 beauty salons in the united states of America. Those who are employed to offer the services of the nails are known as the hair stylists.

Beauty salons are also known to offer some skin beauty services. Some of these services include; waxing, skin polishing, microderm abrasion and what have you.

Research has shown that those who work in the United States of America make good money from it because of the teeming population of people who seek the services of these beauty salons. The population of people who work at the salons include; immigrants, Africans, Spanish people, and a whole lot more.

The training required for the beauty salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.

2. Executive Summary

Simply Cute Beauty salon is a classy beauty salon that will be opened in Manhattan, New York, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.

The business will be run as a very standard beauty salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; hair perming, relaxing of hair, manicure, pedicure, nail painting, nail fixing, nail trainings, fixing of weaves, braiding, and the sales of other beauty related stuff.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to.

We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry. Even though starting a nail salon might look really pretty easy to start,   we intend to bring in strict professionalism that will make up stand out.

Simply- Cute Beauty salon is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing.

As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period. We plan to hire the best hands in the city of New York to help us drive our biasness.

This is one of the reasons why     who do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.

We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.

3. Our Products and Services

We shall be known to offer strict professional beauty related services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings that we are to be known for in Manhattan New York;

• Fixing of artificial nails
• Braiding of hair
• Fixing of weaves
• Skin waxing
• Skin polishing
• Perming of hair
• Training of budding entrepreneurs
• Sale of nail accessories
• Sale of women accessories
• Sale of makeup stuff

4. Our Mission and Vision Statement

• Our vision is to provide our teeming clients with the best of beauty services, such that is hard to experience in Manhattan, New York.
• We strive to achieve this with our overly trained stylists and attendants and the ambience which our beauty salon has to offer.
• Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.

Our Business Structure

At Simply- Cute beauty salon, we know that having a solid structure will make us drive our beauty business really smoothly.

Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream. Below is the business structure that we will build simply- cute beauty Salon

• Chief Executive Officer

Salon Manager

• Accountant/Cashier
• Front desk officer
• Hair stylist 1
• Hair stylist 2
• Hair stylist 3
• Sales attendant

5. Job Roles and Responsibilities

Chief Executive Office

• Responsible for providing direction for the beauty salon.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
• Responsible for building a strong customer care system.
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the business.
• Reports to the board about the salon.
• Coordinates training programs for budding entrepreneurs.
• Handle all paper documents for the coy.
• Identifies training and development needs for the employees through job analysis, appraisals and consultation
• Designs job descriptions
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinate strategic sessions.
• Works directly with the chief executive officer
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

Hair Stylist 1, 2 and 3

• Sees to it that the   client gets exactly what they wanted.
• Creates styles that are creative
• Gives clients a lifetime experience for patronizing

6. SWOT Analysis

Simply- cute beauty salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid beauty one stop shop that can favorably compete in the highly competitive beauty industry.

Part of what our team of business consultant did was to work with the management of our beauty salon in conducting a SWOT analysis for our salon.

Simply- cute beauty salon is very dear and promising to us. We believe that what they have come up with is in our own best interest and that is why we aren’t in any way going to joke with their findings. Here is a summary from the result of the SWOT analysis that was conducted on behalf of simply- cute beauty salon.

Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women and other immigrants that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new beauty salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.

• Opportunities:

The opportunities in the beauty salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.

Some of the threats that we are likely going to face as a beauty salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.

There is hardly anything we could do regarding this threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

Quite a number of distinct trends have emerged in recent times in the beauty industry which is why beauty salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they

In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.

In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.

8. Our Target Market

The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.

As such, our target market cuts across all sectors.  Also our beauty salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses.  In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;

• Females in the Banks, Insurance Companies and other related Financial Institutions
• Females in Businesses and Entrepreneurs
• College students

Our competitive advantage

A close study of the beauty industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.

However, we are also aware that this hasn’t deterred people from braking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related, this is so that we do not miss out in any way.

Beauty salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is the wish of every business to generate income at all times and our beauty salon is one of such businesses. Simply – Cute beauty Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Hence, there are several ways through which we plan to make this money at all times. Simply- Cute beauty salon will generate income by offering the following services;

• Fixing of hair weaves
• Skin treatment
• Spa treatments
• Fixing of acrylic nails
• Fixing of French nails
• Sale of other female accessories
• Training people of the art of nail care and fixing
• Home services in all the aspects listed above

10. Sales Forecast

There will always be a need to do some business and sales forecasting as a business. This is because of the drive it gives one to achieve it. In the same vein, simply- Cute beauty salon has several sale projections that we will be all out to achieve.

For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for simply- Cute beauty Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;

• First Year-: $100,000
• Second Year -: $250,000
• Third Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst nail salons in United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our beauty salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Simply – Cute beauty salon is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in New York and other parts of the U.S.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients.
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business. Below are the platforms we intend to leverage on to promote and advertise simply- Cute beauty salon business;

• Place adverts our consulting firm on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our firm’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
• Brand all our official cars.

12. Our Pricing Strategy

One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.

As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a household name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.

So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.

This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.

We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own beauty salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Simply- Cute Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a beauty salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications. Basically, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in New York – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, fittings, safety gadgets and electronics, hair equipment et al) – $2,000
• The Cost of Launching your official Website – $600
• Budget for paying at least two employees for 3 months and utility bills – $30,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.

Generating Funding / Startup Capital for Simply- Cute Beauty Salon

Simply- Cute beauty salon is going to start as a private business that will be solely owned by Mrs. Andrews. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.

We know that if we continue to deliver excellent hair services and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.

We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.

We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

Related Posts:

• Beauty Salon and Day Spa Business Plan [Sample Template]
• Nail Salon Business Plan [Sample Template]
• Mobile Hair and Beauty Salon Business Plan [Sample Template]
• Tanning Salon Business Plan [Sample Template]
• Laser Hair Removal Salon Business Plan [Sample Template]

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Starting your own beauty parlour business: a step-by-step guide.

• October 1, 2023
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Do the latest trends in the beauty industry fascinate you? Have you ever thought of a career in the makeup industry and, more specifically, to start your beauty parlour and take it to different heights? If yes, this blog is for you. If you are passionate about beauty, cosmetics and grooming, you only need to complete a professional beauty parlour course and open a classic beauty parlour. A natural inclination towards entrepreneurship in the beauty industry can also drive you to start your beauty parlour. 

Planning, launching, and managing your beauty parlour business can be exciting and rewarding. However, it requires careful planning and preparation to ensure its success. You will have to put in a lot of effort and dedication so that if anyone near your locality searches for “ best facial parlour ” or “ beauty parlour near my location ” your beauty parlour tops the list.

Comprehensive guide that provides all the necessary steps to set up and manage your beauty parlour business.

Define your business concept and target market.

   – Determine the type of beauty parlour services you want to offer (hair, nails, skincare, etc.).

   – Identify your target market, such as working professionals, college students, or brides-to-be.

   – Research your competitors and analyze market trends to find a unique selling proposition.

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Develop a Business Plan

   – Write a comprehensive business plan that outlines your mission, vision, and objectives.

   – Include a market analysis, service offering details, target market demographics, pricing strategy, and marketing plans.

   – Determine the startup costs, required funding, and projected revenue and expenses for the first few years.

Legal Requirements and Business Registration

   – Research and comply with local zoning regulations, permits, and licenses required to operate a beauty parlour business.

   – Register your business name and obtain the necessary tax identification numbers or licenses.

   – Consult an attorney and accountant for legal and financial advice specific to your location, such as liability insurance and contracts with service providers.

Location and Salon Layout

   – Choose a suitable location that aligns with your target market and has high foot traffic or easy access.

   – Consider parking availability, lease terms, and any necessary renovations or improvements.

   – Design an appealing salon layout that accommodates all your service offerings, includes comfortable seating areas, and provides proper storage for equipment and supplies.

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Equipment and Supplies

   – List all necessary beauty parlour items , equipment and supplies, such as salon chairs, hairdryers, manicure stations, and skincare products.

   – Research suppliers and compare prices and quality to select the best options for your budget and needs.

   – Purchase or lease equipment and stock up on necessary supplies before the salon opens.

Hiring and Training Staff

   – Determine the number of staff required based on your business model and services offered.

   – Develop job descriptions and interview potential candidates with the necessary skills and qualifications.

   – Provide comprehensive training on salon procedures, customer service, and the use of equipment and products.

Develop Pricing and Service Menu

When people search for “affordable beauty parlour price list near me ” your pricing should be the reasonable one. 

   – Set competitive service prices by considering market rates, overhead costs, and desired profit margins.

   – Create a diverse and enticing service menu that caters to the needs of your target market.

   – Offer packages, promotions, and loyalty programs to attract and retain customers.

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Marketing and Promotion

   – Develop a marketing strategy that includes online and offline channels to reach your target market.

   – Create a professional website with an online booking system and showcase your services, prices, and staff profiles.

   – Utilize social media platforms to engage with potential customers, share before-and-after photos, and promote special offers.

   – Collaborate with local influencers or beauty bloggers to increase brand awareness.

   – Offer introductory discounts or referral rewards to encourage word-of-mouth marketing.

 Exceptional Customer Service

   – Train your staff to provide exceptional customer service, including active listening, personalized recommendations, and attention to detail.

   – Ensure a clean and welcoming environment at all times.

   – Implement a customer feedback system to address concerns and promptly improve your services.

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Continuous Learning and Adaptation

   – Stay updated with emerging beauty trends and techniques by attending trade shows, workshops, and industry events.

   – Adapt your service offerings based on customer feedback and market demands.

   – Regularly assess and adjust your pricing and promotion strategies to stay competitive.

Tips on location selection, budgeting, marketing, and client retention strategies that can help you set up a thriving beauty parlour.   

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It requires careful planning, strategic decision-making, and continuous effort to ensure its success. 

Location Selection:

Choosing the right location is crucial for the success of your beauty parlour as it determines your visibility, accessibility, and potential customer base. Here are some tips to consider when selecting a location:

• Research the market

 Study the demographics of the area you are targeting. Analyze the population, income levels, and preferences of the potential customers.

• Competition analysis

Identify the existing beauty parlours nearby and evaluate their services, pricing, and customer base. This will help you understand the level of competition and market saturation.

•  Foot traffic and accessibility

Look for a location with high foot traffic, such as malls, commercial areas, or areas near residential developments. Ensure that the location has ample parking and is easily accessible by public transportation.

• Infrastructure

 Assess the location’s infrastructure, such as electricity, water supply, and internet connectivity. These are essential for smooth operations and customer satisfaction.

Proper budgeting is essential for the sustainable growth of your beauty parlour.

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Here are some tips to help you effectively manage your finances:

Determine startup costs

Make a detailed list of all the expenses involved in setting up your beauty parlour, including rent, renovations, equipment, furniture, licenses, and permits. This will help you estimate the initial investment required.

Create a financial plan

Develop a comprehensive business plan that outlines your revenue projections, operational costs, and profit margins. This will assist you in understanding the feasibility of your venture and setting realistic financial goals.

Track expenses

Maintain a record of all your expenses, including rent, salaries, product purchases, and marketing expenses. Regularly review your financial statements to track your income and expenditure patterns.

Cash flow management

Maintain cash reserves to cover unexpected expenses and ensure smooth cash flow. Use budgeting tools to monitor your income and expenses and identify areas where you can reduce costs or increase revenue.

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Effective marketing strategies will help you attract customers and create a strong brand presence. Here are some tips to market your beauty parlour effectively:

Develop a marketing plan

Identify your target audience and tailor your marketing efforts accordingly. Determine the most effective channels to reach your audience, such as social media, online advertising, local flyers, or partnerships with local businesses.

Offer promotions

Provide introductory offers or discounts to attract new customers.

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Create loyalty programs or referral programs to encourage repeat business and word-of-mouth referrals.

Online presence

Create a professional website that showcases your services, prices, and contact information. Utilize social media platforms to engage with your audience, share before-and-after pictures, and offer beauty tips and advice.

Collaborate with influencers

 Partner with local influencers or beauty bloggers to promote your parlour and gain exposure to their followers. Offer them free services or discounts in exchange for their endorsements.

Client Retention Strategies

Retaining clients is as important as attracting new ones. Here are some strategies to ensure client satisfaction and loyalty:

Excellent customer service

Train your staff to provide personalized service and ensure clients feel valued and appreciated. Focus on building long-term relationships with your clients based on trust and satisfaction.

Quality products and services

Use high-quality products and stay updated with the latest trends and techniques in the beauty industry.

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Continuously educate your staff to provide exceptional services and maintain a competitive edge. 

Feedback and reviews

Encourage clients to provide feedback and reviews through surveys or online platforms. Use this feedback to improve your services and address clients’ issues or concerns.

Loyalty programs

Implement a loyalty program that rewards clients for their repeat business. Offer incentives such as discounts, free services, or exclusive access to new products or events.

Regular communication

Stay in touch with your clients through email newsletters, SMS alerts, or social media updates. Inform them about new services, promotions, or upcoming events to keep them engaged and interested in your beauty parlour.

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Final Thoughts 

Setting up a successful beauty parlour requires careful planning and execution. Focus on selecting the right location, managing your budget effectively, implementing robust marketing strategies, and prioritizing client satisfaction and retention. Your beauty parlour will flourish and thrive in the competitive beauty industry with the right strategies.

If you are passionate about having a career in beauty industry and are looking forward to enroll in a professional beauty courses that include  makeup, nail art, cosmetology, hair stylist, hair dresser, micro blading and much more get in touch with MeriBindiya International Academy . Enroll in our beauty courses that best suits your interest and kickstart your career in the beauty industry. 

For more details 

Call/ Whats App Number: ☎ 8130520472

You can also visit our Website: www.meribindiya.com

Feel free to drop in at our branches located in Noida and Delhi

Noida Branch: Shop No – 1, 2nd & 3rd Floor, Sunehri Market Atta, Near Sector 18 Metro Station, Sector 27, Noida, Uttar Pradesh, Pincode: 201301.

Delhi Branch: A6, Vishal Enclave, Rajouri Garden, Opp. Metro Pillar No. 410, Najafgarh Road, New Delhi, Pincode: 110027.

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Essentials of A Beauty Parlour Business Plan

In this fast-paced world, clients are always looking for efficient services. A beauty parlour is usually angled to only a particular service that they excel at. They are efficient and quick in the services they provide. The beauty industry is booming. According to a KPMG report, the size of beauty and wellness market was expected to touch Rs. 80,370 crores   2017-18. With the rise of social media, everyone wants to look they’re best, whether they’re at work, home or out with friends.  Physical appearences are dominating today. In this worldly world, ladies want to groom themselves just right. Courtesy to these lovely ladies, beauty parlour business is in vogue and on of the most popular business choice in today’s world.

Starting a beauty business will require a lot of effort and commitment, but if you are passionate and knowledgeable about the industry, you can succeed. To further help the process, here is a list of essentials to include in your business plan.

Beauty Parlour Business Plan

Executive summary.

An executive summary is the first section of a business plan and is generally considered to be the most important section. It is generally written last, after the entire plan has been finalized. The executive summary covers the highlights of all the other sections.. Generally, an executive summary will:

• Be approximately 10%  of the length of the main report
• Be written in simple language
• Consist of short, to the point paragraphs
• Be written in the same order as the main reports
• Only include material present in the report
• Make recommendations
• Provide a justification
• Be readable separately from the main report

An executive summary is an important communication tool. It will help you and your investors understand the plan at a glance.

Services provided

A beauty parlour, as opposed to a beauty salon, is dedicated to only one service. You must decide what service aligns with your expertise. There are many services that a beauty parlour can focus on like manicures & pedicures, make-up & grooming, skin treatments but mostly, beauty parlours only focus on hair. Services you can provide under hair parlours are:

• Hair trimming
• Blowdry and setting
• Updos and hairstyles
• Hair Dyeing
• Highlights and lowlights
• Conditioning treatments

It is important that you keep up with the current trends and have a good idea as to what it is that you can or cannot provide.

Target audience

Now this will require some brainstorming and some background research. Deciding on a target market will help you narrow down your services to the ones which are in vogue and have a high demand. Describe your target market, include the demographics and market growth. A Beauty parlour is a woman’s equivalent to a barbershop.

Research the age group you are targeting and the trends that are followed by that demographic. Create your USP and excel in it. Your target audience can be:

• Working professionals
• College students and teenagers
• To-be-Brides

Each group will require a different type of service. List down each individual section and what services they would require as a part of the market study.

Business strategy

Business strategy is simply as a firm’s high-level plan for reaching specific business objectives. Strategic plans succeed when they lead to business growth, a strong competitive position, and strong financial performance. A Business plan is made with the purpose of:

• Achieving effectiveness
• Utilising opportunities
• Mobilising resources
• Securing advantages
• Directing effort and behaviour
• Gaining control over a situation

Yo u must define the milestones in your business with specific dates or time periods. A well-planned timeline will help you bide by the plans and help you mark the milestones quicker. Decide what your strategy for the implementation is going to be and how you’re going to spread the word once you start your business. Word of mouth goes a long way in promoting your business. Especially in the beauty parlour business, if your services make one lady happy she will sure to add more ladies to happiness.  

Brand promotion is very important in the beauty salon business. Pamphlets, leaflets, advertisements are some of the few ways to amp up your marketing skills. The success of any budding salon depends on a core group of clients.

For an empire to stand firm on the ground, strong pillars are inevitable. Your employees will be just as a contributing factor as yourself. Proper planning with respect to manpower is one of the most challenging issues in starting a beauty parlour . For a business like this, the employees are the front line of representation so they are the most important factor in the success of your business. The main responsibilities in any beauty business depend on the kind of services the staff will provide. Some of the common ones are:

• Parlour manager
• Hairstylist
• Receptionist

Hiring trained and experienced professionals will help your business. Name and describe in detail the main members of your team and what their responsibilities will be. This will act as guidance to the employees as they will have a clear understanding of their job profile and in addition, it will also give you a better idea of the requirement of personnel and what gaps you might have to work out in terms of employees.

Financing plays a major role in starting your business. It should aim to be as specific as you can when it comes to your finance, which includes describing your financial strategy and how it will support your projected growth.

The Financial Planning section involves the following tasks:

• Asses the business environment
• Confirm the business objectives
• Identify the types of resources required
• Calculate the total cost of each type of resource
• Summarize the costs and create a budget
• Identify the risks and issues with the budget

You must also figure out where you will get your funding from. There are multiple options to choose from. You can self finance your business or get investments or loans from friends and family who are willing. A great option is to opt for a bank loan. Find out the business loan schemes that your bank might have. Government organisations and grants also have such schemes. Research all your options and identify the one that works for you and your business.

Marketing strategy

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. It is better to have a marketing strategy before starting your bus iness. You must decide and create the content you will be using for marketing beforehand. Be sure to set up a website for your business and make brochures and flyers.

You can even plan to use social media and post on a regular schedule. Social media is today’s giant! Your business will reach masses with a good social media plan. There is no shortage of Social media platforms on which you can promote your business.  

Although these are the basic components of writing a business plan, you can edit it according to your specification. Writing a business plan is the first step you will take in making your dream a reality. Starting a business can be exciting and having a business plan helps in making the process easier and smoother. Any good business has a strong business plan behind it. For any business planning help or questions about business planning, contact deAsra.

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2 thoughts on “ Essentials of A Beauty Parlour Business Plan ”

Thanks, for sharing a post. Keep it helping us with awesome information like this. The beauty industry has such a significant number of chances for young and aspiring entrepreneurs to develop various business ideas that can be even begun with a minimal amount of investment. The franchise provides rewarding franchise opportunities to passionate business entrepreneurs for imparting value addition services for Business.

Thank you for the information.

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How to start a beauty parlour business from home

Table of Contents

Getting your beauty parlour business started

Business plan, market research, complete a beauty course, register your business, your business’ name, set up your business bank account, obtain licences, permits, and insurance, set up your workspace, decide what services to offer, raise funds if necessary, purchase necessary equipment, decorate the workspace, how to find your first clients, decide on your target market, create your online presence, social media, word of mouth, team up with another business, first-order discount, referral program, social media marketing, fast-track your financial management with countingup.

The hair and beauty treatment industry is growing, rising from 30,700 enterprises in 2015 to 40,900 in 2016 . So if you’re interested in joining the trend and think you’ve spotted a gap in the market, now is the time to get started.

In order to start and maintain a successful beauty business, you need to get a few things in order. Fortunately, we’ve detailed a guide to help you do exactly that. 

The main points we’re going to talk about are:

Before you set up your business, the first thing you have to decide is what you want from it. What will your business achieve? A business plan outlines all your goals and how you expect to reach them. 

Your business plan doesn’t have to be filled with details, but it should include:

• An executive summary stating your objectives and mission statement
• Company summary (a brief, elevator pitch style introduction of your business plan)
• Your funding needs (i.e. how much money your business will need, and why you need it)
• What your products and services will be 
• Your marketing plan
• Management (a little about yourself, the person running the business)
• Financial plan and forecasts showing how much money you plan to make and your expected costs

Sadly, it doesn’t matter how much you want to start your home beauty parlour business if there isn’t a market for it in your area. Instead of committing to your business straight away, take the time to do some market research and see if people want or need a beauty parlour in your area. 

When beginning your market research, you should look into more than just the demand. For instance, you can see if there are any competitors and use them to identify any potential mistakes you might make. You might also want to build a customer profile to help narrow down your ideal customer.

If there doesn’t seem to be strong local demand, it might be worth changing your target market. For example, rather than focusing on your immediate area, there could be a nearby town or village that would benefit from your services. 

It might also be that there is a need for a beauty parlour, but a competing parlour already exists. . You’ll need to come up with a unique selling point (USP) for why customers should visit you instead. You could offer a different service, discounted prices, or something else entirely. 

If you’re planning to open a beauty parlour business, you’ll need to know how to provide the essential services at the very least. Training will also make the customer feel more comfortable in your abilities. Anyone would be wary of going to a hairdresser who’s never cut someone’s hair before. 

Look into available courses; these could be at a local college or online. Find something that suits you, and make sure you’re up-to-date on the latest treatments and techniques. Once your business is up and running, you’ll be to claim any future training as a business expense . 

When you feel suitably prepared, it’s time to register your business and become a sole trader . First, you’ll need to apply for the annual Self Assessment , and part of that includes keeping accurate business records.

As a sole trader, you won’t need to register a specific name for your business, but you will need to include your chosen business name on official paperwork like invoices. 

There are certain things you’re not allowed to use in your business’ name. These are:

• Offensive words
• Existing trademarks
• ‘Limited’ or ‘Ltd’ 
• ‘Limited liability partnership’ or ‘LLP’ 
• ‘Public limited company’ or ‘plc’
• Sensitive words , without permission

Once you start running your business, you should open a business current account to keep your finances separate. A business account works exactly like a personal bank account, but makes it a lot easier to keep track of your business financials. 

Some business accounts, like Countingup , come with accounting software built-in. These features can make it clear to see exactly where your money is coming and going — perfect for your financial accounting and Self Assessment. 

Since you’re going to work directly with people, it’s recommended that you get public liability insurance for your business. Getting this insurance can protect your business from costly court proceedings if an accident occurs on your premises.

Now your business is fully registered, it’s time to set up your workspace. 

What type of beauty parlour are you going to be? Will you focus on nails, skincare and makeup, or a bit of everything? What you choose to offer will decide the equipment and qualifications you need, and will affect your operating costs accordingly.  

It’s important not to overstretch yourself straight away. Offer a selection of services you’re comfortable with, and expand your selection as your business grows.

With an idea of what you’ll offer and the equipment you’ll need, you should be able to figure out how much it’s going to cost. You’ll need to take the cost of renovating your chosen workspace into account too.

With an accurate idea of what this will cost, you’ll need to raise funds for your business to pay for everything. There are several ways you can begin raising funds for your new venture. You can:

• self fund your business , 
• request a business loan from a bank
• apply for a government start-up loan
• try to find investors

Other methods of raising money, such as crowdfunding , are possible — but are designed for online businesses, so it may not work well for small, local ones. 

Whether you need specialist chairs or a UV nail dryer, you’re going to need the right equipment. Now is the time to purchase everything you need, and start sorting out your workspace. 

It’s easy to get overwhelmed or carried away, so referring back to your business plan can help make sure that you don’t go over budget. 

Once you’ve got all the equipment you need, it’s time to think about your space’s aesthetic. Your customers will spend a lot of time in your beauty parlour, so it’s important they feel relaxed and comfortable. 

You need to come up with a design for your workspace. Will you go for a fun and colourful look, or choose something that feels more professional? Your space should reflect the service you offer and represent your business. 

Now you’re all set up, it’s time to start earning some money. To do that, you need clients to come in and pay for your services. 

Marketing is pointless if you don’t know who you’re trying to reach. For instance, something that would persuade older women is unlikely to draw younger men. That’s why it’s important to figure out the type of people you want to come into your beauty parlour. Your target market might expand as you grow, but it’s important to start somewhere.

Imagine who you expect your average customer to be. How old are they? Are they a man or a woman? What are their interests? Once you have an image in your mind, refer to this when marketing your business. You’ll need to use different methods for different groups, and keeping your ideal customer in mind will help you design better marketing. 

The internet and social media are integral parts of our day-to-day life — so much so that it’s difficult to find a company that doesn’t use them. In fact, nearly 85% of UK businesses had a website in 2019 . 

Having a website for your nail parlour business is vital for informing your clients about new services and similar updates. A website can be quickly updated, and provide customers with all the information they need. If they want to see a detailed list of your services, they can. If you want to allow online booking, you can do that too. 

Eventually, you might even want to start a beauty blog to attract more attention to your business. Think of your website as another sales tool. It’s designed to get people talking about your business and through the door. 

If people are interested in your business, one of the first things they’ll do when they hear about it is check out the social media pages. Setting up a business page on Facebook is one way you can help provide information, build interest, and interact with the community as your business. 

Regularly interacting with your local community is a great way to catch the attention of potential customers. Once you have their attention, you can occasionally announce promotions to tempt customers further. For example, offering special deals or gifts can help your customers feel appreciated.

It’s no secret that loyal customers are good for business — according to nearly 60% of hair and beauty salons , a good relationship is the biggest driver of customer loyalty. So making your customers feel valued and appreciated should help foster a good relationship. 

Now that your business is up and running you need to begin small business marketing to get the public’s attention. The best way to get people to visit your business is to make sure everyone knows about it. After all, they can’t visit you if they don’t know you’re there. There are a couple of ways you can do this.

The point of word of mouth marketing is to get the public talking about your business, without having to spend a lot of money on various advertising campaigns. Depending on your budget, larger campaigns may be too expensive or not have enough focus. Examples of word of mouth marketing are below:

Depending on the businesses around you, it could be a good idea to create a referral program. For example, if you offer nail services and someone else offers hair styling services, you could offer discounts on each other’s services for a limited time. 

Another way to get people through the door is to offer a discount on their first treatment. Once they’re inside, you can talk them into becoming a repeat customer. 

Starting a referral program could be another good way to attract customers to your new business. This way, you’re rewarding customers for spreading the word about your business, as well as encouraging those willing to take a chance on something new. 

Finally, try to market your business through social media. As a business owner, you can purchase ad space on popular sites like Facebook and Instagram. Ads can help spread awareness of your new business, but may stop being effective once everyone in your area knows about you. 

Starting your home beauty parlour business can be stressful, and regular bookkeeping could take up time you might not have. That’s why thousands of businesses use the Countingup app to simplify their financial management. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

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How To Start A Beauty Parlour Business in India | Beauty Parlour Business Plan

Souvik Dey , Vipul Mahrishi

In a survey conducted by lifestyle experts, it is found that the cosmetics industry has been grown by 60% in the last five years in India. With this, there has been an increase in the parlour or salon industry too by 35%.

It is a booming business and attracts customers of most age groups whether it is men or women. If you have skills and knowledge and if you are going to start a beauty parlour business then it is a good idea you can earn well from a beauty parlour.

A report by a leading lifestyle magazine tells that in the years to come in the beauty industry, India will grow as fast as US and European markets. There are many opportunities in India, especially for women entrepreneurs who play a major role in the industry. In this article, we will discuss in detail how to start a beauty parlour from the scratch.

1. Make a Business Plan 2. Types of Services 3. Beauty Parlour Ownership Types 4. Select Proper Location 5. Make Pricing Chart & Packages 6. Get Beauty Products 7. Beauty Parlour Marketing

Steps To Start A Beauty Parlour Business

Beauty parlours are the most popular and prevalent type of ownership structure. Learn how to start a beauty parlour business from the set-up to welcoming clients. Here is a complete guide on starting a beauty parlour business in India.

1. Make a Business Plan

If you are planning to start a beauty parlour a business plan is very important. A good business plan is an overall summary of your business. You also do market research and analysis the scenario of other beauty parlours.

Also, you can find competitors and their prices for services. You should include a few important points such as available funds, monthly rentals, products, target customers and monthly income of the beauty parlour. Usually, the monthly income of beauty parlours is Rs 6000 to 50,000.

You must interact with the existing beauty parlour owner to get some suggestions about how to manage. Share your thoughts with other people who are already doing this type of work get tips from them as this will grow your beauty parlour. You have to make a business plan also for your services, staff and equipment.

2. Types of Services

A beauty parlour can be categorized into various business types depending on what aspect of this business you want to take either a part of the service or the whole package. It all depends on the type of services that you offer to your customers. It is important because depending upon the type of services which you are going to provide classify your beauty parlour type.

There are many different services in the beauty industry but are specific to one or more services as follows:

• Reflexology center
• Wellness center
• Traditional beauty parlour or salon
• Hair and skin clinic
• Cosmetology center and more

3. Beauty Parlour Ownership Types

The beauty parlour industry accommodates small businesses as well as big businesses. Therefore it is important to know the ownership structure of the business.

Independent Beauty Parlour

Independent beauty parlours are the most popular and prevalent type of ownership structure. An independent entrepreneur would establish or operate an independent beauty parlour.

The advantages of this model are that it requires very minimal investment and operational costs . Limited liability partnership (LLP) or One Person Company (OPC) would be ideal business entities for this business model.

Franchisee of a Beauty Parlour

In this business, model parlour will operate as a franchise of a large beauty parlour chain. As the beauty parlour is set up by franchise then the franchisor provides support for setting up the beauty parlour, operations, staff training, branding, advertising etc.

This types of business model require a higher investment than an independent beauty parlour . Most franchisors also require a franchise fee to be paid based on the revenue of the beauty parlour.

It is recommended that beauty parlour franchisees be established in a limited liability partnership (LLP) or private limited company. This would ensure that the beauty parlour franchisee along with the franchisee rights, lease rental, licenses, tax registrations, equipment, etc., could be transferred to another person if required. Some of the popular beauty parlour franchises are Lakme, Juice Salon, Truefitt & Hill, and Green Trends.

4. Select Proper Location

You have to find a good location for your beauty parlour . If you already have your shop then you can use that for the beauty parlour. But if not available then you have to pay rent.

Finding a good location is very important because your parlour must be convenient for people. Everyone aspires to open shop to the locations of the enterprise, the surrounding areas, local places. This is due to factors like environment, cultural or social methodology and overall stability.

Always find places that have good foot traffic . Also when you choose a location it must be visible and easily accessible by car, passersby and public transport. Free parking will appeal to clients as they won’t have to worry about parking their car.

5. Make Pricing Chart & Packages

You need to be careful when you set up the pricing strategy for your services. First of all, you need to ensure that you understand how much your services are worth. Setting the right prices is avoiding under or overcharging. A price that is too high or low can send your parlour to the bottom.

Some steps you consider before parlour pricing:

• Analyze every service you offer to your clients and set each price individually.
• Your brand is highly important when it comes to pricing. People won’t pay high prices for a brand that they don’t recognize .
• Never focus on the services alone. You need to convince the client that your parlour is the only one that can offer such an experience.
• The more loyal the customers , the more you can raise the prices.
• When you are just starting your parlour, you cannot afford to provide discounts. Once your parlour gets profits, you can start offering discounts.

6. Get Beauty Products

Beauty parlours require a wide range of raw materials. Searching for the best quality material at cheaper and affordable prices will be helpful. You can also sell the beauty products to your customer so it will generate more profit from your beauty parlour business .

Various beauty parlour products are easily available in the market. All these products are designed by carefully understanding the needs and requirements of the varying users and thus are preferred by most of them.

Some common beauty parlour items are given below:

• Foundations
• Makeup Palettes
• Eye Shadow Palettes
• Face Moisturizer and Cleanser
• Hair Shampoo and Conditioners
• Styling Creams and Gels
• Anti-Aging Products
• Body Lotions

7. Beauty Parlour Marketing

No matter how great your beauty parlour is if people do not know it exists then you will not get the clients to make your business successful. Any industry heavily depends on technology which has major changes year after year. With good marketing, you can compete with your competitors.

Some marketing ideas for your beauty parlour:

• Get your parlour listed on online directories.
• Manage online salon reviews.
• Form partnerships with other local businesses.
• Offer referral discounts.
• Parlour promotions.
• Share your promotions on social media.
• Make use of Facebook & Google Ads .
• Run a contest in your parlour.
• Capitalize on holidays & special events.
• Always promote gift certificates.

A beauty parlour is a profitable business to get started with. All over the world a lot of customers, be it men or women are using beauty services on a daily basis. And if it's a festive season or a marriage season then you will be packed with customers. It is one of the booming businesses and the market is growing each year. Beauty parlour attracts customers of all age groups. From teenage girls to women of all age groups, beauty parlours and salons are widely used on a daily basis. It's a good business to start your journey to earn good money.

How can I start a beauty parlour business?

These are some important factors one should keep in mind before starting a beauty parlour-

• Make a business plan.
• Select a proper location.
• Make pricing chart and packages.
• Set pricing.
• Get beauty products.
• Hire staff.
• After-sales.
• Focus on marketing.

How much investment is needed to start a beauty parlour in India?

The cost of establishing a beauty parlour is depended on its size. But if you want to start a beauty parlour on a low budget, you can start this beautiful business for INR 40,000 to 50,000 in your house. If you want to establish this business in any commercial shop then the investment required would be between 15 lakhs to 30 lakhs.

Is the beauty parlour business profitable?

The average salon profit margin is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.

How to start a beauty parlour at home?

These are some must-have things before starting a beauty salon business at home-

• Be separated from the living quarters by a permanent wall;
• Have a separate entrance to the salon other than through the living quarters;
• Have toilet and lavatory facilities that are separate from those used by the household;
• Meet all other minimum salon requirements.
• Hire staff if required.

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• Payment Gateway- Razorpay
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• Manage your business smoothly- Google Workspace

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47 Tips to Lunch Beauty Parlour Business

• April 12, 2024

Beauty Parlour

Read on: 20+ Profitable Beauty Business Ideas

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1. The Background:

Yes, Beauty Parlour can be taken as one of the trending startup businesses in India. It runs pretty well in Indian markets as the Indian people love to beautify themselves. It is a place where one prefers to go for adornment. People frequently visit the parlours to enhance their looks. The investment is not that high, and the returns are relatively good. Besides, one has to appoint trained people. So that the profit will increase, this startup idea will work well by maintaining healthy relationships with customers and a better marketing strategy.

2. Sanctuary of transformation and rejuvenation:

In an era where self-care and personal grooming are paramount, the beauty parlour stands as a sanctuary of transformation and rejuvenation. From the bustling streets of urban centres to the tranquil corners of suburban neighbourhoods, these establishments weave an intricate tapestry of beauty rituals, empowerment, and community. Step inside, and you’ll find more than just mirrors and makeup; you’ll discover a realm where artistry thrives and self-confidence blooms.

3. The Evolution of Beauty Parlour Culture

The concept of the beauty parlour traces its roots back centuries, evolving alongside societal norms and cultural shifts. What once began as modest spaces for simple grooming routines has blossomed into vibrant hubs of creativity and self-expression. In today’s fast-paced world , these parlours serve as essential destinations for individuals seeking not just physical transformations but also moments of relaxation and indulgence.

4. The Artistry of Beauty

At the heart of every beauty parlour lies a team of skilled professionals dedicated to their craft. Hairstylists sculpt locks with precision, makeup artists wield brushes like magic wands, and estheticians pamper skin with the gentlest of touches. Beyond their technical expertise , these artists possess an innate ability to understand their clients’ desires and translate them into reality. Each appointment becomes a collaborative journey, culminating in a look that not only enhances outer beauty but also boosts inner confidence.

See also: 24 Top Finished Products Marketing Tips

5. beyond vanity: the power of self-care.

In the hustle and bustle of daily life, carving out moments for self-care can feel like a luxury. However, within the welcoming embrace of a beauty parlour, self-care becomes a necessity rather than a luxury. It’s a chance to press pause on the chaos of the outside world and prioritize one’s well-being. Whether it’s a revitalizing facial, a soothing massage, or a fresh haircut, these rituals serve as reminders that investing in oneself is a form of empowerment.

6. Community and Connection

Beauty parlours are more than just places of personal transformation; they are also vibrant hubs of community and connection. Within these walls, friendships are forged, stories are shared, and laughter reverberates. Clients become more than just patrons; they become part of a larger tapestry of relationships, bonded by a shared appreciation for beauty and self-care. In an increasingly digital world, the beauty parlour remains a tangible space where human connection reigns supreme.

7. Embracing Diversity

One of the most beautiful aspects of the modern beauty parlour is its celebration of diversity. From hair textures and skin tones to personal styles and cultural backgrounds, every client brings a unique canvas to the chair. In embracing this diversity, beauty professionals shatter traditional beauty standards and champion inclusivity. Every individual who walks through the doors of a beauty parlour is welcomed, accepted, and celebrated for who they are.

8. Looking Ahead

As society continues to evolve, so too will the beauty parlour. Trends will come and go, techniques will evolve, but one thing will remain constant: the enduring desire for self-expression and self-care. In an ever-changing world , the beauty parlour stands as a timeless beacon of beauty, community, and empowerment—a place where everyone is welcome to embrace their unique beauty and shine brightly for the world to see.

9. Beauty  Parlour

Launching a beauty parlour business can be an exciting endeavour , but it requires careful planning and execution to ensure success. Here’s a step-by-step guide to help you get started:

10. Market Research:

• Conduct thorough market research to understand the demand for beauty services in your area.
• Identify your target market and their preferences.
• Analyse competitors to determine their strengths, weaknesses, and areas of opportunity.

11. Business Plan:

• Develop a comprehensive business plan outlining your mission, target market, services offered, pricing strategy, marketing plan, and financial projections.
• Determine the legal structure of your business (sole proprietorship, partnership, LLC, etc.).
• Secure funding for your business through personal savings, loans, or investors.

12. Location and Setup:

• Choose a strategic location for your beauty parlour with high foot traffic and visibility.
• Consider factors such as space requirements, accessibility, parking, and zoning regulations.
• Create a welcoming and aesthetically pleasing environment that reflects your brand identity.

13. Licensing and Permits:

• Obtain the necessary licenses and permits to operate a beauty parlor in your area.
• This may include a business license, cosmetology license, health permits, and salon permits.

14. Equipment and Supplies:

• Invest in high-quality equipment and supplies needed to provide your services.
• This may include styling chairs, hairdressing tools, skincare products, makeup, and furniture.

15. Hiring Staff:

• Recruit skilled and licensed professionals such as hairstylists, estheticians, makeup artists, and nail technicians.
• Conduct interviews to assess their qualifications, experience, and cultural fit with your brand.

16. Services Offered:

• Determine the range of services you will offer based on market demand and your team’s expertise.
• This may include haircuts, styling, colouring, facials, waxing, manicures, pedicures, and makeup application.

17. Marketing and Promotion:

• Develop a marketing strategy to attract customers and build brand awareness.
• Utilize both online and offline channels such as social media, website, email marketing, flyers, and local advertising.
• Offer promotions, discounts, and loyalty programs to incentivize repeat business.

18. Customer Experience:

• Focus on providing exceptional customer service to ensure a positive experience for every client.
• Train your staff to be friendly, knowledgeable, and attentive to client needs.
• Encourage feedback and continuously strive to improve your services based on customer input.

19. Stay Updated:

• Keep abreast of industry trends, new techniques, and emerging technologies.
• Attend trade shows, workshops, and training sessions to expand your skills and knowledge.
• Adapt your business strategies as needed to stay competitive in the ever-changing beauty industry.

By following these steps and staying dedicated to delivering quality services, you can successfully launch and grow your beauty parlour business.

Choosing the right location for your beauty parlour business is crucial for its success. Here are some factors to consider when deciding where to locate your beauty parlour:

20. Foot Traffic:

Look for areas with high foot traffic, such as shopping malls, busy streets, or commercial districts. Being in a visible location can attract walk-in clients and increase exposure for your business.

21. Accessibility:

Ensure that your beauty parlour is easily accessible by car, public transportation, and foot. Choose a location with ample parking or convenient access to public parking facilities.

22. Demographics:

Consider the demographics of the area, including age, income level, lifestyle, and cultural diversity. Tailor your services and marketing efforts to appeal to the specific demographic groups in your target market.

23. Competition:

Research existing beauty parlours in the area to gauge competition and identify gaps in the market. Choose a location where there is demand for your services but relatively few direct competitors.

24. Neighbourhood  Amenities:

Take into account nearby amenities such as restaurants, retail stores, gyms, and entertainment venues. Being situated near complementary businesses can attract potential clients and encourage repeat visits.

Evaluate the cost of renting or leasing commercial space in different locations. Balance the cost with the potential for revenue generation and long-term profitability.

26. Zoning Regulations:

Check local zoning regulations and restrictions to ensure that the location is suitable for operating a beauty parlour business. Obtain any necessary permits or approvals from local authorities.

27. Visibility and Signage:

Choose a location with good visibility from the street and consider investing in attractive signage to attract attention and make your business stand out.

28. Safety and Security:

Prioritize the safety and security of your staff and clients by selecting a location with a low crime rate and adequate lighting and security measures.

29. Future Growth Potential:

Consider the long-term growth potential of the area, including planned developments, population trends, and economic growth. Choose a location that offers opportunities for expansion and scalability as your business grows.

30. Beauty Parlour:

Ultimately, the ideal location for your beauty parlour will depend on a combination of these factors and your specific business goals and target market. Conduct thorough research, visit potential locations in person, and carefully evaluate your options before making a decision.

The cost of setting up a beauty parlour business can vary widely depending on factors such as location, size, services offered, and the quality of equipment and furnishings you choose. Here’s a breakdown of potential expenses to consider when budgeting for your beauty parlour:

31. Initial Setup Costs:

• Commercial Space: This can include rental or lease payments, security deposits, and any necessary renovations or build-outs to customize the space for your business needs.
• Interior Design and Decor: Costs for designing and decorating the salon space, including paint, flooring, lighting, furniture, mirrors, and décor elements.
• Equipment and Supplies: Expenses for purchasing essential equipment and supplies such as styling chairs, hairdressing tools, skincare products, makeup, nail supplies, and salon furniture.

32. Licensing and Permits:

• Fees for obtaining business licenses, cosmetology licenses, health permits, salon permits, and any other required permits or certifications.

33. Staffing Costs:

• Salaries or wages for hiring skilled professionals such as hairstylists, estheticians, makeup artists, nail technicians, receptionists, and assistants.
• Employee benefits such as health insurance, retirement contributions, and paid time off.

34. Utilities and Operating Expenses:

• Monthly expenses for utilities such as electricity, water, heating, and cooling.
• Costs for internet, phone service, and other communication services.
• Supplies and consumables such as cleaning products, towels, disposable tools, and retail products for resale.

35. Marketing and Advertising:

• Budget for marketing and advertising efforts to promote your beauty parlor, including website development, social media marketing, print materials, signage, and promotional events.
• Costs for advertising in local publications, online directories, and other advertising channels.

36. Insurance:

• Premiums for business insurance policies such as general liability insurance, property insurance, workers’ compensation insurance, and professional liability insurance.

37. Miscellaneous Expenses:

• Costs for accounting and legal services, including fees for setting up the business structure, tax filing, and ongoing financial management.
• Membership fees for professional organizations or industry associations.
• Costs for software systems such as appointment scheduling, inventory management, and point-of-sale systems.

Making money in a beauty parlour business involves generating revenue through various streams while effectively managing expenses. Here are several strategies to help you maximize profits in your beauty parlour:

38. Diverse Service Offerings:

• Offer a diverse range of services to cater to different client needs and preferences. This may include haircuts, styling, coloring, highlights, balayage, hair treatments, facials, waxing, threading, manicures, pedicures, makeup application, and more.
• Stay updated on industry trends and emerging services to incorporate popular treatments and attract new clients.

39. Upselling and Cross-Selling:

• Train your staff to upsell additional services or products to clients during their appointments. For example, offer add-on treatments such as deep conditioning treatments, scalp massages, or nail art.
• Cross-sell retail products such as hair care products, skincare products, cosmetics, and accessories to complement the services your clients receive.

40. Package Deals and Bundles:

• Create package deals and service bundles to encourage clients to purchase multiple services at once. For example, offer discounted packages for bridal parties, special occasions, or seasonal promotions.
• Develop loyalty programs or membership packages that reward repeat clients with discounts, special offers, or exclusive perks.

41. Retail Sales:

• Retail beauty products such as hair care products, skincare products, makeup, and accessories directly to your clients.
• Partner with reputable brands or suppliers to offer a curated selection of high-quality products that complement your salon services.

42. Special Events and Workshops:

• Host special events, workshops, or beauty seminars to attract new clients and generate additional revenue.
• Offer educational workshops on topics such as makeup application techniques, skincare routines, or hairstyling tips, and charge a fee for attendance.

43. Private Parties and Group Bookings:

• Offer private party packages for events such as bridal showers, bachelorette parties, birthday celebrations, or girls’ nights out.
• Provide group booking discounts or incentives to encourage clients to book appointments for themselves and their friends or family members.

44. Online Booking and Gift Certificates:

• Implement online booking systems to streamline the appointment scheduling process and make it easier for clients to book services.
• Sell gift certificates or gift cards that can be redeemed for salon services or retail products, particularly during holidays and special occasions.

45. Continuing Education and Training:

• Offer advanced training courses or certification programs for beauty professionals looking to enhance their skills or learn new techniques.
• Charge a fee for attending training sessions, workshops, or masterclasses, and provide certificates upon completion.

46. Partnerships and Collaborations:

• Partner with local businesses or organizations to cross-promote each other’s services and expand your client base.
• Collaborate with influencers or local celebrities to promote your salon services and reach a wider audience through social media and other marketing channels.

47. Beauty Parlour:

By implementing these strategies and continuously seeking ways to innovate and improve your services, you can maximize revenue and profitability in your beauty parlour business. Additionally, closely monitoring your expenses and maintaining efficient operations will help ensure long-term success and sustainability.

Conclusion:

It’s essential to create a detailed budget and financial plan to estimate your startup costs accurately and ensure that you have sufficient funding to cover expenses until your beauty parlour becomes profitable. Consider seeking advice from financial professionals or business advisors to help you develop a comprehensive financial plan for your beauty parlour business.

BusinessHAB

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How to Start a Beauty Parlour Business in India – Complete Guide

Do you want to start a beauty parlour business in India? If yes, you are in the right place. Here in this article, we have covered all the steps you need to follow to start a beauty salon business with costs, licenses, equipment, and much more.

The beauty parlour business in India has seen huge growth in the last few years. The growth is mainly due to a rise in income level, fast urbanization, and better awareness of looking good. As per Statista, the total revenue in the beauty and personal care market in India amounts to US$27.23bn in 2023. Experts suggest the market is expected to grow annually by 3.38% CAGR from 2023 to 2027.

You can start a beauty parlour business in two ways. One is by purchasing a franchisee of a reputed beauty parlour brand or establishing your own business. Here in this article, we will deal with the process of starting a beauty parlour from scratch.

Table of Contents

10 Steps to Start a Beauty Parlour in India

1. write a business plan.

If you are looking forward to running a successful beauty parlour, crafting a business plan is a must. You will need to determine what services you will offer. How much floor space do you want? What will be your target demographic? What is your business objective? Accordingly calculate your startup cost investment with rent, equipment, manpower, beauty products, and other utilities.

Some of the important topics that you must address in your plan document are the following:

• Mission and Vision
• Market Information
• Products and Services Offered
• USPs of Your Upcoming Beauty Parlour
• Operational Plan
• Organizational Structure
• Pricing Strategy
• Marketing Plan
• Financial Projections

2. Register your Business

Different states and Government authorities issue different licenses and permissions for different specific services. Check it out with a local lawyer.

If you want to run a legally compliant beauty parlour, registering the business is a must. In addition to this, craft a stylish easy-to-spell ‘name’ for your salon.

3. Licenses Required to Open a Beauty Parlour

You need to obtain some specific licenses and permits to start and run a legally compliant beauty parlour business in India. One must talk to local competent authorities to know more about the license requirements. Here we list down some of the basic licenses you must procure to run a beauty parlour:

• PAN & TAN
• Trade License
• GST Registration
• Professional Tax Registration
• ESI registration for less than 10 employees
• EPF registration for more than 20 employees
• Acknowledgment from the Pollution Control Board
• License for playing music or videos

4. Select the Services

Broadly three types of beauty parlours operate in the market. They are economy class, business class, and premium class. Based on the local market demand, styles, trends, and resources, decide your niche.

Product-wise, broadly there are four categories of services offered in beauty parlours. They are hair, nails, skincare, and makeup.

• Hair:  Haircut, relaxers, perms, colours, shampoo, conditioning, curling, reconstructing, weaving, eyebrows, treatment, hair spa, hair removal, etc.
• Nails: Manicure, pedicure, polish, nail sculpture, Acrylic nail application, etc.
• Skincare: Facial, waxing, massage, tan removal, spa, paraffin treatments, Hydrotherapy Treatments, body piercing, exfoliation, etc.
• Makeup: Bridal makeup, party makeover, etc.

You need to choose the type of services to be offered based on the store size and local demand.

5. Select a Location

The most important factor in achieving success in the salon business is choosing a suitable retail location . Location with the number of footfalls, wide storefront, and available parking is a great option. Never compromise in choosing the best location. Your entire emphasis and investment will stand on only this. Carefully check the rental agreement before signing.

6. Setting up your Beauty Parlour 

The first thing while setting up a beauty parlour is to pay due attention to the interior and exterior design. It is advised to consult with an interior expert. You must design the store attractive, comfortable, and well-arranged. Drawing a floor plan prior is a must.  Measure the length and width of the space and keep those dimensions in mind when coming up with your design.

Place the waiting lounge and cash register toward the front, and put mirrors, salon chairs, and hair drying and shampoo equipment in other parts of the salon.  Separate treatment rooms are needed for wet and dry services. Group similar equipment together. Pick a colour and theme and use it carefully in designing the interior of your salon.

7. Equipment and Tools

Purchase salon furniture that fits your interior theme, colour structure, and layout. Your clients need to feel comfortable, relaxed, and clean when they visit your salon or spa, and the furniture and spa equipment you choose will set the mood. Each service in a beauty parlour will require a specific piece of equipment.

Once you finalize the kind of services your salon would be catering to, you can think of washbasins, the latest hair styling equipment for perming and hair straightening, hairdryers, supply trolleys, etc. Salon equipment is generally expensive, and hence, it is best to purchase directly from distributors. Check the warranty period before placing the order.

You will need to purchase a Point of Sale software for daily basis operations, tracking records, and data analysis.

8. Fix Pricing

Fix pricing carefully. Your direct, Indirect, and labour costs are variable costs and will increase as sales increase, but fixed costs stay fixed regardless of the sales you make. Check the tariff of your competitors also.

9. Hiring Professionals

Proper manpower planning is one of the most challenging issues in starting a beauty parlour. Employees are the front-line representatives of the business. Their skill and talent, as well as their attitudes and work ethic, will influence every aspect of the business, from client retention rate to the bottom line. The main key responsibility areas are salon manager, hairstylist, cosmetologist, receptionist, manicurist, massage therapist, salon assistant, etc.

Read:   Best Beauty Business Ideas

10. Promote Your Beauty Parlour Business

Brand promotion is extremely important in the beauty salon business. The success of any growing salon depends on generating a core group of regular clients and treating them with the respect they deserve. Place advertisements on local directories like Yellowpages. Do some outdoor media advertisements. Concentrate on in-store branding.

You may offer special discounts for higher purchases. You may launch a customer loyalty card concept. Clients who sign up can enjoy more discounts and offers on the services. Pay attention to online promotion also. Creating your website and social media activity will help you in online lead generation.

List your business on popular web directories. Your business website , web directories, Facebook page, handouts, flyers, and even your local newspaper – any place you feature your business should include a call-to-action.

A call-to-action can be anything from “Call for a free consultation!” to a cut-out coupon or even a small discount on one’s next visit. You can also offer and promote ‘daily deals’. This discount will need to be higher than other smaller incentives.

Frequently Asked Questions(FAQs):

How much does it cost to start a beauty parlour.

The cost will depend on the size of the store, its location, and the types of services offered. On average, the cost of starting a beauty parlour business in India excluding space rent will be in the range of Rs. 10 Lacs to 15 Lacs, depending on the types of equipment and makeup supplies.

How much can we earn from a beauty parlour business?

The earnings from a beauty parlour business will majorly depend on the type of services, quality of supplies, and location. Beauty parlour owners in a good location in a city earn around Rs. 1 Lac to 3 Lacs in a month.

Next What Business Research Team

The Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium-scale businesses.

How To Start A Beauty Parlour In India?

Table of Contents:

Beauty Parlour Business Plan

Key takeaways, faqs on beauty parlour business plan.

Despite odd working hours and a challenging routine, running a beauty salon business can be promising. If you have been thinking of starting a beauty salon , you’re at the right place. There are several things to note before setting up a beauty parlour of your own. Let’s find out in detail.

1. Preparation

Just like any other business, a beauty parlour business also requires diligent planning. To make sure your beauty salon business garners long-time success, the first thing you should have in place is the business idea . And for that, you need to ascertain the investment you wish to make. Once you have a fair idea about the average money a customer would spend in your parlour, you should start thinking about the services and themes. Consider everything— interiors, monthly rentals, business funds, target audience, ROI, etc. After this, you should draft a business plan that you can showcase to any potential investor.

2. The Investment Capital You Will Require

Most businesses involve significant initial costs, but spending too much can be risky as a startup. Consider your overall expenses, including beauty supplies, salary, rent, etc. Once you have the numbers, you can pick from these three ways of funding and decide the right way to raise money for your dream salon.

• Angel investors: For a debutant in the startup culture, getting investors on board can be stressful. Investors look for business growth, business model, expansion possibilities, beauty products and quality. The presentation covering these details is taken into consideration before one decides to invest in a startup business.
• Personal funds: What better mode to rely on than your own funds? You can also try partnering with someone. This saves costs and also divides the responsibilities.
• Institutional loans: You can give wings to your dreams by taking loans from government institutes. But, with banks, the process becomes very formal. You may face hurdles as banks require someone to underwrite the loan.

3. The Location

While everything else constitutes an important factor in deciding the success of salon business, the location can be the key determinant. While picking your salon’s location, do thorough research on your competitors; the area where their business is based, the engagement they receive and their business model.

When evaluating your competitors, don’t overlook client experience. Are their clients happy? What kind of services are your competitors offering? Which are the booming services in that particular area? Based on these findings, tweak your strategy if required.

Look for places that are easily accessible. Avoid considering places with upper floor area as they are not generally appreciated by customers. Preference should be given to locations that are on the main road or ground floor. Before shifting your business to the location, you will have to get a NOC (No Objection Certificate) from two of your neighbours.

4. The Services

Next, you should consider the type of service. Beauty salon s offer a wide range of services that are not just limited to a haircut. Right from hair styling, spa, professional massage, manicures and pedicures to hair colour and bridal makeup — the list goes on. With so many services to choose from, you need to decide your offerings. List down all the services that you wish to provide. To maximise the customer base, you can also offer beauty products as an add-on offering during the initial phase.

5. The Menu

Now that your beauty parlour services are sorted, the next step is to craft a stellar service menu. A neat and structured menu card can amplify the conversion rates of a beauty parlour business. Make it accessible to all customers. This refers to including services that can be offered as per the requirement of clients. The trick is to use a product that is well-aligned with multiple services. This way, you will save costs on product consumption and reduce waste. Remember, a menu that attracts customers stands apart from the crowd.

6. The Beauticians to Hire

The more people, the larger will be the space. Having more staff means you will also need restroom facilities and will also mean higher salaries. Hiring the right hairstylist or beautician is important for a beauty parlour business. They will not only help you, service clients, properly but also ensure that the required products are available at all times. Hence, an experienced beautician is a must for your salon. So, before you set up a beauty salon , make sure to invest in your staff, because they are the ones who will decide the kind of customer experience ultimately.

Also Read: Best Hair Oil Brands in India

7. Get Your Licenses Sorted

To operate a beauty parlour business in India, you need to acquire licenses from the local government bodies. The expense may vary from place to place. It is thus required to ask for permission in the initial days. Below is the list of licenses required to open a salon business in India:

• GST registration
• Business registration
• Professional tax
• Trade license from municipal party

Also Read: Best Lipstick Brands In India

8. Keep Supplies in Stock

Have you kept the essentials ready? Now that your beauty parlour business is almost ready to open, it’s time to gather supplies based on the services. For instance, for hair spa services, you’ll require a steamer, hair spa cream, straightening brush, serum, professional combs, and so on. Also, you will need not only supplies but also space to store and display them. As beauty products are expensive, go for a wholesale market where you can get these products at the best possible rates.

9. It’s Time to Market Yourself

A part of your funds should be assigned for the marketing of your salon business. Creating an online front for a beauty salon won’t require too much money. In fact, if you have time to do it yourself or if you can ask someone in your network to build a website, it can be a pocket-friendly affair. You can also list your website on businesses like Urban Company, so customers looking for a salon experience at home can easily locate you. If you are prepared to visit customers' homes to provide salon services, you should definitely list your business on such platforms.

You should also leverage Facebook and print media to showcase your brand to the target audience. You can integrate eye-catching graphics to distinguish your salon from competitors. Having an irresistible discount or promotional scheme running, especially during the festive or wedding season, can be a huge game-changer for your beauty parlour business.

Nourishing your beauty parlour business is a long-term strategy. Along with attractive services, you should also direct your focus toward modern-age marketing methods. Understand your audience, research your competitors and analyse your overall expenses, manpower needs and investment methods before formulating a plan for your salon business.

Once your business reaches a certain level of popularity, you can expand it. For this, you can venture into a franchise-model with giants in the beauty industry. Irrespective of your skills, expertise or budget, you can start a parlour in India. However, this comes with planning and patience. Setting up a profitable parlour business can be highly lucrative if you understand your audience with the right planning techniques.

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Q. How to start a beauty parlour in India?

Ans- Preparation. Just like any other business, a beauty parlour business also requires diligent planning. Other things are-

• The Investment Capital You Will Require
• The Location
• The Services
• The Beauticians to Hire
• Get Your Licenses Sorted
• Keep Supplies in Stock

Q. How much does it cost to open a beauty Parlour in India?

Ans- You can open a beauty parlour in India with a minimal investment of 5 Lakhs including- rent, pieces of equipment, products, staff, etc.

Q. How can I start a Beauty Parlour?

Ans- Things You Need to Know Before Opening a Beauty Salon

• Do a detailed market analysis
• Define your niche concept
• Make a proper business plan
• Prepare other papers for legal documentation
• Pick the right location and space for your parlour
• Purchase or rent the necessary furniture, equipment, and products needed compulsorily
• Hire a few staff
• Take care of the technical side of things

Q. What kind of documents and license do I need to open a beauty Parlour in India?

Ans- Some of the necessary registrations for the Beauty Parlour Business Plan are-

• Professional tax license
• Trade license from the Municipal Corporation
• PAN registration
• MSME registration (if you want to avail the benefits of the Startup India Scheme)
• Shops and Establishment License
• Ownership registration (LLP, Private Limited Company, Partnership, etc.)

Q. Is a beauty salon a profitable business?

Ans- Yes, beauty salons are profitable in the long term. Beauty Parlour Monthly Income can range from Thousands to Lakhs depending on the location and size of the place along with the services offered.

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