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HOW TO WRITE A GREAT JEWELRY DESCRIPTION

Sell your jewelry by writing good jewelry descriptions for ebay.

Posted on May 18, 2017 by Richard Scott

This post contains affiliate links. If you use these links to buy something I may earn a commission. Thanks! As an Amazon Associate I also earn from qualifying purchases.

Writing a good Jewelry Description is not as easy as it sounds.

You’ll find this out when you’re trying to Sell your Jewelry on Ebay , or making fliers and ads to post it inside grocery stores.

Great Jewelry Descriptions will either make your sale, or break it!

So how do you write a Good Description of your Jewelry so you can sell it?

What’s the secret to making it sound great?

I’ll tell you: Details & Adjectives!

Lots of Great Details and wonderful image provoking Adjectives! That my friend, is the goal today!

To write a Good Description, you must first learn as much as you can about your Jewelry. Say for example, you have a Ruby Ring that you want to sell. Listing it as a “ Ruby Ring ” does no good! In fact, it won’t even get it noticed. Bland little Descriptions will not sell a thing. You might as well not even try!

Here’s what I Recommend…

Take a visit to your local Jeweler and get some feedback and info from them. Pick their brains! You’re going to need to learn all about the actual Stones and Diamonds. What sizes are they? Carat Weights? Quality? What type of Metal is it? How much would an item like this normally sell for?

Things like that will help give you the information needed to Write a Good Description . (If not, ask them if they’d be so kind as to Write out a Description for you!) You’ll need to get mm Sizes of the Stones and Mounting as well. Detailed, Accurate Information will add to the Authenticity that your Description deserves!

Do you Have an Appraisal?

If you already have a Jewelry Appraisal (Or Certificate!) with your Jewelry, Great! Use it!

Those normally contain enough information to sell your merchandise. Appraisals should give you the Quality of the Diamonds like Cut, Clarity, Color and Carat Weight. That is vital info for Diamonds!

Sometimes they’ll list it as CW, CTW, DW, DTW, TW, or TCW. (Carat Weight, Carat Total Weight, Diamond Weight, Diamond Total Weight, Total Weight, or Total Carat Weight.) Those basically are saying that the Carat Weight is either the Carat Weight of one stone, or all the stones put together as one!

Get it Cleaned and Polished!

While you’re there at the Jewelry Store, make sure you get your Jewelry Professionally Cleaned and Polished! This is a must! No one wants to buy dirty Rings! Clean them before you sell them.

Plus getting them cleaned and looking brand new again, will make them look bigger, brighter, and Better in the Photos you take of them. You’ll need a great picture to post with your description in order to sell. Dirty ones look like crap! Dirty Jewelry will not sell!

Now finally we get to the Jewelry Descriptions

I’ve gathered together 10 pieces of Jewelry to use as examples for you. By reading the Descriptions and looking at the rings and items, you’ll get a much better feel for making a Good Description. A Description is basically just describing the item from head to toe. Adding in Great Adjectives like, Beautiful, Stunning, Fabulous, Lustrous, Exquisite , Incredible and Awesome, will bring your Jewelry to life! It’ll make them sound like a million bucks!

So here we go…

Ten Pieces of Jewelry, Ten Examples and their Ten Pictures. Enjoy the Jewelry Descriptions!

Ladies Ruby and Diamond Ring

Ladies diamond wedding set.

2) Exquisite Ladies 14kt Yellow Gold Marquise Diamond Wedding Set. Containing One Marquise shaped Diamond, .73 Carats, with a Stunning Clarity of VVS! (Hard to find!) You won’t be able to stop staring at it! Simply beautiful! Breathtaking! The Color of the Diamond is very rare as well, being an E Color, which is Pure White! A must see! (A must buy!) Set into the Mounting are 16 Invisible-Set Princess Cut Diamonds Totaling 1.00 Carats Total Weight, VVS Clarity, E Color. Also contains a form-fitted Wedding Band that hugs the contours of the Ring with a Perfect Fit! Quality like this is rare. Grab it while you can! You’re going to love it! Replacement Value: $7995.00

Ladies Diamond Tennis Bracelet

3) You’re going to love this Fabulous Ladies S-Link Style Diamond Tennis Bracelet. The Solid 14kt White Gold Bracelet has interlocking Links containing 38 Full Cut Diamonds. The Brilliant Diamonds are Prong-Set, 2.00 Carats Total Weight and have a wonderful Clarity of SI2-I1. The Diamond Color is H-I Color. (Which is Near Colorless!) The Clasp is a Sliding Tab Style Clasp (So it’s easy to put on one handed!) and has a figure eight safety hook. (So you won’t lose it!) The Bracelet is durable and heavy and lays beautifully on the wrist. You’ll love how it looks and love how it feels! (Won’t snag your clothes!) Bracelet weight 7.2 Grams. Replacement Value: $1995.00

Now that you know what you have to do to get the right Jewelry Information , let’s continue…

Using information obtained from the Jeweler will help you put together a Great Jewelry Description!

Descriptions like these Examples are awesome because they give your potential buying customer the details they need to make appropriate decisions.

Great Descriptions Sell Jewelry!

There’s no doubt about that. Once you get a feel of Describing Jewelry, you’ll see that it can also be used to sell pretty much any type of merchandise on Ebay. Ebay is the number one selling hub on the web. If you’re going to sell it, chances are, you’re going to sell it there first! So let’s move on…

Ladies Sapphire and Diamond Ring

4) One Absolutely Beautiful Ladies Diamond & Sapphire Ring! This Stunning Love-Knot style Ring contains two interlocking rows of channel-set Diamonds and Gorgeous Sapphires. One elegant row contains 16 full cut Diamonds totaling .25 Carats Total Weight, VS Clarity (Top Notch!), G Color. (Fine White!) The opposite smooth channel contains 16 Round Sapphire Gemstones with MI Clarity. (Medium Included) The Sapphires have Strong Intense Shades of Bright Blue, that exhibit Great Brilliance and Wonderful Sparkle. The 14kt White Gold Mounting is Solid, Heavy and extremely Well Made. Ring weight is 5.6 Grams! Replacement Value is $795.00

Ladies Diamond Heart Pendant

5) One Ladies Dazzling Heart Shaped Diamond Pendant. Makes a great gift for any Anniversary, Birthday, Holiday, or Special Occasion! The solid Heart Shaped Mounting is 14kt Yellow Gold with a strongly defined heart shape. (Clean, distinct lines!) The Pendant contains 20 Full Cut Diamonds with I1 Clarity, H-I Color, totaling .50 Carats Total Weight. (One Half Carat!) This beautiful Heart Pendant is suspended from a sturdy, 18″, 14kt Yellow Gold link Chain with a durable 14kt Yellow Gold Lobster Claw Clasp! Pendant Weight with Chain is 2.5 Grams. Replacement Value is $995.00

Men’s Curb Link Bracelet

6) Displaying One Gents Solid 14kt Yellow Gold Bracelet. You can’t go wrong buying this as a gift. (Don’t forget Father’s Day!) This Curb-Link style Bracelet is 8 1/2 ” Long and 20mm Wide. (That’s Real Wide!) The Bracelet is Massive and Heavy with well-made individually soldered links! These links are wonderful links to wear because they won’t twist or kink like other styles of links will. This Bracelet weighs an impressive 78 Grams! (That’s Heavy!) Your Man will love it! It’s masculine and Rugged! The links are polished to perfection and will definitely last a lifetime. The Clasp is a durable flat-tab clasp with a figure eight safety hook. Replacement Value: $3995.00

Gent’s Sapphire and Diamond Ring

7) One well-made Gents Diamond and Blue Sapphire Ring. The Ring is 14kt Yellow Gold with an enclosed Solid-Back. (Most Men’s Rings are Cheap and Hollowed out underneath!) The Center stone is a Genuine Blue Sapphire, Bezel-Set, (Greatly protected!) measuring 5 x 8 mm! The Sapphire emits Strong Deep Blue Tones and Intense Color! Channel set in the Mounting are 2 V-Shaped rows of Diamonds. (One on either side of the Sapphire!) Each row contains 5 Single Cut Diamonds, totaling .25 Carats Total Weight, I1 Clarity, I Color. The Mounting is Heavy and weighs 6.5 Grams. Great Ring, Very Sharp, Very Durable! Replacement Value: $1595.00

Ladies Diamond Engagement Ring

8) One Incredible Ladies Diamond Engagement Ring. This ring is a showpiece! 14kt Yellow Gold Mounting contains One Round Brilliant Cut Diamond, G.I.A. Certified, Laser Inscribed # 11720127, Measuring 8.6mm, 2.25 Carats! G.I.A. Certificate (Best in the World!) lists the Clarity as VS2, (Impressive!) and the Color as G. (Fine White!) No Fluorescence! Strong Brilliance and Unbelievable Sparkle! The Diamond sits in a 14kt White Gold Basket Head, (Easy to Clean! Lets a lot of Light in!) and rests on a 8mm Wide Cathedral Style Mounting that tapers down to 4.5mm. Stunning Ring comes with original G.I.A. Certificate! Replacement Value is $19,400.00

These examples of Jewelry Descriptions should give you ideas on How to Write descriptive ads that Sell!

It’s all in giving the customer enough details and information so the buyer can fully understand what it is they’re looking at. Little things like that are what makes the difference between the person hitting the back button on their browser, or hitting the Bid Now Button on Ebay!

It’s make it or break it! So Let’s move on…

Ladies Cultured Pearl Strand Necklace

9) One Ladies 18″ Multi-Strand Cultured Pearl and Diamond Necklace. Necklace contains 4 Pearl Strands, double-knotted, containing 48 pearls total, 5.5-6mm each. Pearls match well and exhibit beautiful Pink Tones with magnificent luster, and only a few slight blemishes. The Clasp that alters as a Pendant, is a 14kt Yellow Gold Pearl Clasp, shaped as a Shell, containing 9 Single Cut Diamonds, totaling .20 CTW. SI1 Clarity, F Color! (Pure White!) The Diamonds are beautiful with tons of sparkle and brilliance. The clasp is smooth, stylish, and makes a great enhancement to the Pearls. You’ll fall in love with this necklace! Replacement Value is $2495.00

Ladies Blue Topaz and Diamond Ring

10) One Lovely Ladies 14kt Yellow Gold Blue Topaz and Diamond Ring. Ring contains one spectacular Emerald-Cut Genuine Blue Topaz, measuring an impressive 16 x 12mm. The Color of this Topaz is the hard to find “London Blue”! Stone is LI Clarity (Lightly Included), and set in a 14kt Yellow Gold, 4 prong, Basket Head that sets the stone low in the Mounting. On either side of the Topaz are 2 rows of channel set Diamonds, 4 in each row, totaling .10 Carats TDW. I Clarity, I Color, Ring tapers to a comfortable 3mm band. Well made, very durable. If you love Topaz, you’ll love this ring. Great Stone, goes with everything! Replacement Value is $695.00

There you go…

So you see, it’s not so hard once you get the swing of it. These examples should provide you enough information to tear apart your merchandise and write your own descriptive ads. It’s amazing how good you can make an item sound . I’m not suggesting that you build up the item better than it is, just be honest and open.

If the item is Chipped , say so.

If a Prong is Broken , tell them.

But whatever you do, don’t Dwell on the Negatives . State it, and move on. Push the great assets of your item and make sure to talk up the Beauty and Sparkle!

Descriptive Words can Sell the Sizzle!

Fun words like: Exciting, Stunning, Beautiful, Rich, Brilliant, Fabulous, Elegant, Lustrous, Magnificent and Impressive! Powerful Words provoke great visuals and tend to go hand in hand with describing Jewelry, Diamonds and Gold!

Sell Plenty!

Make lots of Money! :)

10 Comments on HOW TO WRITE A GREAT JEWELRY DESCRIPTION

whose the author?

Hi Angel. Says at the top: Me; Richard Scott

Great information. Thanks

we have hundreds of pieces of jewelry each one unique, one-of-a-kind. As I add them to the online store and give them a description i am having trouble trying to describe them uniquely the descriptions are starting to sound the same. do you have a strategy to make the descriptions as unique as the jewelry or does it not make a differences

Hi Steve. No strategy, just being creative with wording and words used. Try listing things in a different order: Diamonds, Gemstones, Gold… Gemstones, Setting, Diamond, 4C’s… Maybe that will help? -Richard

So appreciate your great comment.

Such a nice description it is, it will help me to increase my knowledge about all jewelry types. Thanks for it.

yes, jewellery description is an important one in a particular business. I has a very useful to write.

I noticed when reading these, (today as I had not been reading your columns so long ago) that in the descriptions of the rings, you never mentioned the finger sizes. On purpose? Or just not mentioned. See, most of us are likely to be just private citizens, or maybe Pawn Shop owners, but in either case, it’s likely that we don’t carry “stock” just our own items to sell. So, not mentioning sizes is likely to make it more difficult to attract buyers. For instance, most of what I wear these days is a Size 8, but most of what I would probably sell is a Size 7, since I don’t like paying so much money locally to have them sized up (at least $50 for the first size up!) Unless of course it’s something extremely special. Anyway, sizes or no? Saves potentially interested parties from sending inquiries for information that could have easily been included, and disappointing them unnecessarily I think. I hate bugging people to ask that, and then finding out it’s like a 10, or worse yet, a 5! (⚘Jeweler’sGranddaughter⚘

Hello. You are absolutely right. Especially when reselling an item for market. Ring size should always be added, because it can really make a huge impact on the buying decision. For example, some rings can’t be sized to smaller sizes, and some rings, like antiques, are too frail to size. So knowing the right ring size up front, makes all the difference in the world. Good point! Thanks for sharing. :) -Richard

earrings - quotes and descriptions to inspire creative writing

engagement ring
friendship bracelet

Earrings speak to me of feminine energy, of grace and beauty, the kind that bring real strength to the soul.

Earrings and sweet emotions that come with treating the body well, of bringing the self to a reassuring sense of beauty, dates back eons into the dawn of our kind.

I looked at the earrings, their pressed metal form, and my heart sank. They could have been made by a trafficked child in a sweat factory before being sold through some "wholesome" arts and crafts website. I'd worn them. I'd felt good in them. I threw them out. Unless I could be sure of the origins of the jewellery it was something I would be better off without.

Earrings are about confident beauty and self-assured dignity, of a self-worth that speaks in the language of art.

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Jewellery Product Description: How to Go About Perfectly Defining Your Jewellery

July 12, 2023

Are you tired of constantly thinking about creative captions for your jewellery product description? Don’t worry, while doing digital marketing for jewellers , we have cracked the code! We will now spill the beans on how to write a perfect jewellery product description in the easiest way possible.

You don’t have to be a wordsmith to write a perfect jewellery product description. All you need is a little bit of sparkle and a whole lot of creativity! 🪄

In this blog, we will talk about how you can write attention-catching jewellery product descriptions ✍️to grab the attention of people and lure them to buy your product by understanding the psychology behind buying:

Know Your Product and Describe It Well:

To begin with, it is crucial to understand the composition of your product. Your first thought might be that it is so basic that I should know my product before writing its caption. That’s a no-brainer.

The thing is that you know your product, its material, design, color, how it looks, etc., but when it comes to writing a description for it, you might not convey it well. You should describe it precisely and in detail so that the reader should get an idea of what the product looks like in reality.

Understand Its Unique Features : You have to highlight why your product is better and different from the rest as people are always looking for something unique and new. There are many online jewellery sellers out there, you have to differentiate yourself from them.
Tailor the Description to the Target Audience: By understanding your target audience, their age, interest, and average income, you can tailor your product description accordingly. For example, if your target audience is eco-conscious consumers, emphasizing the use of sustainably sourced materials and eco-friendly production processes in the description will align with their values and increase the likelihood of a purchase.
Answer Customer Questions : Your product description should provide answers to common questions that your customers may ask. For example, if customers often ask about the sizing options for a bracelet or a ring, then including clear details about available sizes, adjustable features, or a size guide in the description can help address their concerns and reduce potential friction in the buying process.

Keep Your Product Description Easy to Read and Understand:

It is essential to keep your product description easy to read and understand for potential customers. Make it short and crisp, and ideally, it should be under 150 words. Here are some tips to help you achieve this goal:

Use Simple Language : Rather than using complex industry jargon, aim to keep your language simple and easy to understand. This also applies to the formatting of the description. You should use short paragraphs, bullet points, and subheaders to break up the text and make it easier to read.
Highlight Benefits Instead of Just Writing Features : To make your product more appealing to customers, it’s important to emphasize the benefits they will experience instead of just stating its features. For example, if you’re selling a necklace, don’t just state the materials it’s made from; explain how it will enhance the wearer’s style and make them feel beautiful.
Avoid Lengthy Descriptions : While it can be tempting to provide a detailed description of every aspect of your jewelry, you should strive to keep your product descriptions concise. Try to stick to the 150–200 word range max.
Incorporate Customer Reviews : You can also include customer reviews in your product description. This is an excellent way to increase its credibility. Positive reviews from previous customers can help to highlight the benefits of your product and make it more appealing to potential buyers.

Now, you might be wondering what to include in your short and concise product description. So, here we go!

What should be Included in a Short Product Description of Jewelry?

When it comes to writing a short product description for jewelry, it’s important to keep in mind that brevity is key. Here are some important elements that should be included in a short product description of jewelry:

Product name : Use the name of the product as the title of your description.
Materials : Mention the materials used in the jewelry, such as the type of metal, gemstones, or other decorative elements.
Style : Describe the style or design of the jewelry, whether it’s classic, modern, edgy, or bohemian.
Dimensions : Include the dimensions of the jewelry, such as its length and width, to give shoppers a sense of its size.
Unique Features : Highlight any unique features of the jewelry that set it apart from other similar pieces. For example, if it has a special clasp, unusual gemstone cuts, or an intricate design, be sure to include this information.
Occasion : Suggest occasions when the jewelry would be appropriate, such as weddings, date nights, or everyday wear.
Target Customer : Identify the target customer for the jewelry, such as young professionals, fashion-forward individuals, or moms looking for a special gift.
CTA : Finally, include a call to action at the end of the description, encouraging shoppers to purchase or browse other pieces.

Including these key elements in a short product description of jewelry will help entice potential customers and give them the information they need to make a purchasing decision.

Use Attractive Adjectives to Describe Your Jewellery:

Here comes the magic of words, it is crucial to use descriptive and engaging language that appeals to the emotions and senses of the customer. One of the key ways to do this is by using connotative and scarcity adjectives in your product description.

Connotative adjectives are those that suggest a particular quality or characteristic beyond their literal meaning. For example, instead of simply describing a necklace as “pretty”, you could use connotative adjectives like elegant, stunning, etc. These words not only describe the product but also evoke emotions and create an emotional connection with the customer. And scarcity adjectives are used to describe your products in a way to make them sound exquisite and limited. This will make people want to buy the product right away.

It is important to evoke emotions through words, especially while writing the product description because humans are emotional buyers, we just love when someone says what our heart wants.

You can also go through our previous blog where we have explained how you can use storytelling to induce the emotions of the buyers and gave amazing Instagram content ideas for jewellery businesses .

Here is a list of a few connotation adjectives with examples that you can use in your jewelry product description:

Here is a list of some scarcity adjectives with examples of how to use them to create a sense of urgency that will make your customers feel that they need to buy ASAP!!

Add Emotional Value and Balance It With Rationality:

As mentioned above, adding emotional words and emotional value to your product is crucial. But why should you do so? Because people buy jewellery for special occasions like engagements, weddings, birthdays, anniversaries, or achievements.

There are always some emotions attracted to the jewellery that people buy. To evoke those emotions you can write like:

“Introducing our Golden Elegance Bridal Necklace, a mesmerizing symbol of love and beauty . Handcrafted with 18-karat gold and adorned with dazzling diamonds, it exudes opulence and luxury. As it gracefully drapes around the bride’s neck , its intricate design and shimmering diamonds reflect the promises made and the radiant joy of the wedding day . Wearing this exquisite necklace evokes overwhelming emotions of excitement, love, and anticipation. Passed down as a cherished heirloom, it becomes a timeless reminder of the bride’s elegance and grace . Our Golden Elegance Bridal Necklace, crafted to perfection, ensures an extraordinary wedding day and a keepsake treasured for a lifetime. ”

But you also have to keep in mind that your description should also have some rational facts, and you need to balance emotions and rationality. This means the people who are buying with a more rational approach see your product as not just selling emotions but quality and facts.

So, you can write the description like “Introducing our Golden Elegance Bridal Necklace, meticulously crafted with 18-karat gold, containing 75% pure gold for exceptional quality and durability . Adorned with 50 brilliant-cut diamonds , totaling 1.5 carats , it dazzles with remarkable brilliance and elegance. The high gold content and carefully selected diamonds justify their value, ensuring a lasting investment . Embrace the enduring beauty and meticulous craftsmanship of our Golden Elegance Bridal Necklace, destined to become a cherished heirloom for generations to come.”

Add Keywords to Get Visibility on Searches:

When it comes to jewellery product descriptions, keywords play an important role. Keywords should be included to make it easier for search engines to find the product. They should accurately describe the product, and should be chosen carefully to target the right audience.

Writing product descriptions with keywords is similar to baking a cake; you need to put the right ingredients in the right amount to ensure it tastes good and attracts the right customers.

The easiest way to find keywords for your product description is to type the product name in the Google search bar, and Google will auto-suggest in a list, with those you can get an idea of what people are looking for. If you scroll down the page while searching, there you can find more keywords in “Related searches”.

For example, if you type in Google search bar “beautiful necklace”, then you scroll down the page you will find related searches like “necklace for girls”, “necklace design”, “gold necklace”, “necklace online”, etc.

You can also use free tools like Google Keyword Planner and Keyword Surfer to find more related keywords and choose the keywords with more monthly volumes.

In the screenshot below, I have used Keyword Surfer and when I type “beautiful necklace”, it gives me a list of alternate keywords on the right side of the screen.

Similarly, you can use Keyword Planner to find keywords to add to your product description. Here is another screenshot as an example using Keyword Planner:

💡Remember that those keywords should be relevant to your product and use them naturally while writing the description of the product. Also, avoid overstuffing keywords in the description.

Use Aesthetic Pictures:

Pictures speak for themselves, and descriptions compliment the pictures. High-quality images provide customers with a better understanding of what they are buying by allowing them to see the product from different angles and perspectives.

Optimize the Image For the Customer : Images can highlight the unique features and selling points of the jewellery. Whether it’s the intricate filigree work, the brilliance of diamonds, or the vibrant colours of gemstones, well-captured images can effectively showcase these details and entice customers with their beauty. It also builds trust and authenticity that reassures the customers that they are buying a quality product.
Optimize the Image For the Search Engines : The importance of writing and optimizing the images for search engines is so undervalued. Images are indeed a powerful selling tool for jewellery businesses, but search engines can’t “see” them. So you should include descriptive alt tags for your images. This will help search engines understand the content of your images, making them more likely to appear in image search results.

Leverage AI Tools:

Ahh!! So, if you are still here from the start then this is a reward for you. Let’s make writing jewellery product descriptions easier than ever before for you. If you are thinking that keeping the above points in mind will be too much, then you can leverage AI and make it work for you.

You can use free AI tools like Writecream , ChatGPT , etc for this. Let’s see how you can make AI work for you. Let’s first try with Writecream, look at the screenshot below:

Now, let’s see what ChatGPT can do:

So, using these tools you don’t have to think much, but make sure that your prompts are right, and the description contains all the points that are mentioned above. You have to tailor the prompt according to your product material, size, design, dimension, features, target audience, and CTA. Also, you can edit whenever and wherever you feel necessary.

That’s it!!

Final Thoughts:

Crafting exceptional jewelry product descriptions is a vital aspect of excelling in the competitive landscape of online shopping. Remember to continually assess and refine your descriptions based on customer feedback and industry trends to ensure they remain fresh, relevant, and captivating. Embrace the power of engaging product descriptions, and watch your online jewelry business flourish.

You should hire a marketing agency for jewellery stores to handle your online business. This way, you can focus on the main operations of your business and not worry about writing jewellery product descriptions.

We have experts in digital marketing who make customized campaigns that work well for the jewellery industry. Inklik focuses on data-driven insights to optimize targeted marketing and increase return on investment. From creating visually stunning campaigns to optimizing online presence and reaching the right audience, Inklik excels in driving brand visibility, increasing website traffic, and ultimately boosting sales. With Inklik as your digital marketing agency, you can trust that your jewellery business will flourish in the competitive digital landscape.

Elevate your jewellery business now with Inklik’s digital marketing expertise, and watch your brand shine brighter than ever before.🌟

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How to Write an Awesome Jewelry Description that Boost Sales

Running a company online requires certain tactics which will help make a product more desirable . The right product description can help provide a potential customer with the information they need in order to make a purchase.

The key to achieving this is to know how to write your product descriptions, so they are appealing to your customers. This way, you will achieve more sales easily and quickly and without having to hire any particular specialists. Here are some helpful tips in order to help you achieve just that.

Define your target audience

Knowing your target audience is important when trying to put together the descriptions of your products. Your customers are the people that will show you what they enjoy from your brand, and these are exactly what your descriptions should include.

Your target audience will depend on various factors, such as their age, gender, and geographical location. These are just some factors that will help you determine exactly what they are interested in. After taking these into consideration, you will be able to know what they would want to read when going through your products’ descriptions.

Use the right SEO tactics

A big part of creating the right product description for your products is related to using the right SEO tactics. What is most commonly used online and will be of most help for your business are keywords and phrases. These are certain words and phrases which can help your product pages rank higher on the result pages of various online search engines.

If you are new to this, keywords might seem complicated to generate. In reality, they can very easily be obtained by using the right means. Tools such as the KeywordTool and Google AdWords can help you find the right keywords for your content easily and effectively.

Describe your product with the right words

Using the right adjectives to describe your jewelry is important when trying to sell anything online. If you know your target audience well, you will find it much easier to use words which they will find appealing. Bridgette Hernandez, a marketer for GrabMyEssay , says that “No matter the age or the preferences of your customers, the right words will make a product irresistible. Use the right adjectives to describe what you put so much work into, and your audience is bound to love it”.

One of the most important things to do is use eye-catching words such as unique, vintage , or expensive-looking. All of these give your jewelry certain qualities which many customers find irresistible. This way, it will be much easier for them to decide on clicking the buy now button.

Proofread and edit your descriptions

Another very important thing you need to take into consideration is the appearance of the content of your product descriptions. Written content that is well put-together without grammar and spelling errors are the ones that always perform the best. This applies to anything and everything from term papers to jewelry product descriptions.

This is attributed to the fact that such simple mistakes can make the content of your product descriptions look unprofessional. This easily dismissible error can easily be corrected with the help of the right means. Tools such as Grammarly , TopEssayWriting , Hemmingway Editor , and Subjecto can help you polish your jewelry descriptions before posting them on your website.

Only include useful information

Last but not least, one of the most important things to keep in mind is to be honest and provide useful information. When reading the product description for your jewelry, your customers are expecting to find questions to some frequent answers they might be having. The more helpful your descriptions are, the easier it will be for them to decide on making a purchase.

The key to this is to start thinking like your customers or to even take their questions into consideration. You can easily have access to these through your customer emails or even by creating a poll on social media. Certain information such as the weight of the product, the materials it is made of, and the country it is made in are important. You can make a list of such information that you can always include in every description.

Increase your sales by using the right words

Writing the right product descriptions for your products can really help your sales by making your products more visible online. The more people that come across your product and the better you advertise it, the easier it will be for your jewelry sales to skyrocket.

While this might seem like a challenge, in the beginning, you will manage to improve your description writing by getting to know your customers better. The more effort you put into making your products sound one of a kind, the more your customers will want to own everything you create.

This guest post is provided by Nicole Garrison.

Sales Strategy

How to Write Product Descriptions for Earrings By Kevin Saw, Picup Media, via JewelryEcomm.com | October 27, 2021 ( 0 comments )

Merrick, NY--Unlike creative fiction, writing a jewelry product description demands a different set of targets, but just because you’re not aiming for literary awards doesn’t mean you don’t have to be creative. When it involves texts, it means you’re playing with the imagination of your audience. And it’s only through creative texts that you could do that. However, don’t go overboard to the point of compromising accuracy. Accuracy should not suffer in your pursuit of creativeness.

This all boils down to BALANCE. Be creative with your words but at the same time, business-focused. After all, your ultimate goal here is to SELL.

In the world of digital shopping, you learn to ditch some traditional selling techniques because you’re relying more on visual components online—your jewelry photos, videos, texts. Hence, more factors are added to the mix. You have SEO, discoverability, tag and title relevancy, and product listing quality, just to name a few. As such, your core guide here is to write a well-structured, compelling, and SEO-friendly product description for earrings to increase your chance of discoverability in search engine results and persuade potential buyers to buy.

So, how do you do that? Let’s take a look! Click here to continue reading on JewelryEcomm.com .

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Handmade Jewelry Description Examples

Handmade jewelry description examples are a great way to make sure your customers can find the perfect piece for their collection. Whether you like simple and minimalistic pieces or elaborate statement items, there is something special about having an item that was crafted with care by a passionate artisan. This type of jewelry does not come off of an assembly line-each gem, bead, and component has been put together by a talented artist.

With every piece comes a story about who made it and what inspired them to create something so unique. By providing detailed descriptions with your listing, you ensure that your buyers will have all the information they need to make an informed choice. Additionally, adding a section for pricing information gives customers an idea of the value they’re getting before making the purchase.

When writing descriptions for handmade jewelry, you should strive to capture the essence of each piece in your words. For instance, if you’re selling vintage-style pieces with intricate designs, then using multiple adjectives such as “luxurious” or “extravagant” can help set the tone for what people should expect from those items.

If you are selling vibrant statement pieces made from colorful stones like jasper or quartzite, then use descriptive language such as “lively” or “vibrant” to let potential customers know how those pieces look and feel when worn around the neck or wrist. The more adjectives and vibrant phrases used in each description, the more likely it is that customers will be interested in adding those items to their buying cart.

You should also include details like the type of materials used-is it 18 karat gold or sterling silver? Are any rare stones represented? What type of cut does the diamond have? These small details will make people feel confident about their purchase knowing that each piece has value beyond aesthetics alone.

You also want to make sure that each item is correctly measured-it’s important when selling earrings or necklaces that customers know exactly how long/wide an item might be before purchasing it. Finally, do not forget to mention any special features (like clasp types) which could be important depending on how sensitive someone’s skin may be when wearing certain metals.

Overall handmade jewelry descriptions are very important for both businesses and consumers; these descriptions provide essential insight into each product that could mean the difference between making a sale or being overlooked.

Table of Contents

Adding a section about the history of handmade jewelry

Handmade jewelry is an art form with a long and rich tradition around the world. The concept of crafting jewelry at home has been around for centuries, from ancient civilizations to today. Many of these items are crafted with intricate designs meant to express important aspects of their cultures and beliefs. Craftsmen and women from many different countries have passed down their knowledge, techniques, and beautiful works throughout history.

The process of making handmade jewelry begins by selecting materials such as gold, silver, copper, gems, beads, pearls and more. Once the desired material is selected, the craftsman will then choose specific techniques to shape and fashion the metal into whatever design it may be. This can involve hammering, filing, soldering or welding depending on what kind of product they are aiming to create.

Tools used can include anything from small pliers to heavier power tools like saws or electric drills. Hand-stamping and engraving are also special techniques used when creating certain pieces of handmade jewelry.

In many cases people choose handmade jewelry not only due to its high quality but also its distinctiveness in appearance. Each piece is individualistic in appearance due to meticulous attention and skill shown in it creation coupled with the makers personal style that goes into each item; thus no two pieces are exactly alike which makes them prized possessions carried through generations – often as family heirlooms.

When looking for unique statement pieces there’s no better choice than one of a kind handcrafted jewelry.

Exploring different style trends for handmade jewelry

Handmade jewelry is a great way to express yourself. It’s unique, can be made with different styles, and it adds a sparkle of ever-changing beauty and artistry to personal style. Not only can you customize it however you like, but handmade jewelry has also become more popular in modern fashion due to the resurgence of vintage trends as well as rising appreciation for thoughtful craftsmanship over mass-produced accessories.

One popular style that’s emerging from this trend is the use of natural materials like wood and stone. Wooden earrings add natural charm, highlighting textures and colors that showcase nature viewed through an artistic eye.

They provide timeless elegance with a more subtle approach than items made with metals or gems which offer more glitzy reflections and sheen. Layering wooden elements is one way to combine traditional touches with modernity, allowing the wearer to represent both contemporary sophistication and earthy beauty at once. Wooden jewelry often features unique designs because raw material shapes can vary depending on color, grain, etc. It’s always important to find fair trade certified pieces in order to avoid taking advantage of workers around the world. Fortunately there are many high quality handmade jewelry options available that are sustainably produced with love an compassion towards their craftspeople.

Another popular trend when it comes to handmade jewelry are sterling silver pieces featuring semi-precious or precios stones. Handcrafted sterling silver necklaces make excellent statement pieces while still remaining classic; they typically include chains along with delicate pendants containing timeless stones such as diamonds, sapphires and topaz. Sterling silver pieces may look simple yet tie outfits together spectacularly if matched with clothing colors or other metallic accessories.

There are also plenty of options for customizing these types of necklaces by etching loved ones’ initials or having beloved symbols engraved for a special meaning like infinity signs or feather charms for gracefulness. This achieves more notable sophistication with quality metals backed by intricate details like engravings; plus each handcrafted piece will have its own character so no two sterling silver necklaces will be exactly alike.

Describing the process of making handmade jewelry

Creating handmade jewelry is a deeply rewarding experience. Every step of the process requires a great deal of skill and care, from selecting each of the pieces that will go into the necklace or bracelet, cutting and setting each stone, to carefully weaving special details together.

One of the most important stages in making handmade jewelry is selecting the components that make it special. We hunt for stones that are rare and unique, with beautiful colors and textures – not just for monetary value but also for how well they work together as part of our finished product. We choose metals like silver and gold to complement the natural beauty of the stones we’ve chosen; ensuring no two pieces of jewelry are ever exactly alike.

Once all the components have been chosen, assembly begins. This can occur via soldering or welding techniques; depending on whether we’re focusing on creating one large statement piece or several uniquely crafted individual pieces.

During this stage, every stone has to be carefully set into place with precision so that it shows off its best angle, color and texture. Finally, our attention turns towards weaving in any other details required; such as adding in charms or spacers between the stones which give an extra flair to whatever design were crafting.

Creating handmade jewelry offers a unique satisfaction that mass-produced items cannot replicate. Knowing that each piece has gone through multiple steps to ensure its uniqueness makes wearing these items a powerful experience – not just for you but also for anyone who receives one as a gift.

Discussing unique inspiration sources for handmade jewelry

Handmade jewelry is often a labor of love. From selecting stones to placing them in unique and eye-catching arrangements, creating handmade jewelry comes with an artistry all its own.

Some jewelers are inspired by nature, others create pieces based on their dreams and the stories they tell, and still others prefer to fill their collections with abstract shapes and patterns. Whatever inspires their design sensibilities, these examples illustrate the ways one can make beautiful works of art from metal and stone.

Nature-inspired designs offer a special kind of inspiration when it comes to handmade jewelry creation. Finding creative ways to pay homage to flowers, bugs, twigs or other elements found in the natural world can be especially rewarding for both designer and wearer alike.

Animal motifs like birds or butterflies can add extra intrigue to any piece while remaining true to the spirit of nature’s beauty. Working within the confines of naturally occurring shapes – either through contrast or emulation – lend thoughtful depth to even the simplest jewelry item.

Using color as a tool for designing handmade jewelry can often lead to astonishing results that combine contrasting hues in unexpected ways or carefully coordinate complimentary shades for a truly gorgeous effect. Jewelry makers may also look beyond traditional gemstones for colorful accents such as Murano glass beads in vibrant tones like fuchsia and turquoise, precious opals mixed with gemstones in blues and purples, or luminescent abalone shells used as focal points within necklaces.

By employing more than just gems known for sparkling brilliance, each individual piece offers something noteworthy yet well balanced in felicity.

Abstract designs are another classic approach taken by many jewelers when crafting handmade jewelry items; those who wish to create something entirely unique that effortlessly marries technique with trends may use contemporary geometric shapes or unusual silhouettes as focal points within their designs. With no limits on what type of shapes one uses – including circles, squares, diamonds or irregular forms – every piece provides an opportunity for self expression that surpasses classic motifs while remaining modern in feel.

As these abstract elements take shape within malleable metal settings they become both mysterious and exciting; inspiring us by their sheer capacity for surprise.

Exploring how handmade jewelry is used in different cultures

Handmade jewelry has been used as a form of self-expression and as part of certain cultures for centuries. Different regions around the world have different approaches to creating jewelry that can be uniquely beautiful. Whether it’s traditional Native American beadwork, ethnic African necklaces, or Hawaiian leis made out of flowers and shells, handmade jewelry can be appreciated for its artistry and cultural significance.

In Native American culture, handmade jewelry is often used to honor spiritual traditions and beliefs. Depending on the tribe, handmade jewelry observed through dance costumes or in ceremonies may vary in design and scope. It could include a range of materials such as leather, fur, feather, beads, shells and crystals.

A popular Indian motif used in this type of jewelry is the dream catcher: an embroidery hoop with beads that has sacred significance due to its traditional imagery created by the circle combined with woven mesh. This design is believed to capture bad dreams while allowing good dreams to pass through for protection. Much more than just decorative artwork, these pieces represent connection to tribes’ ancestral knowledge and respect for nature’s cycles.

African ethnicity has its own distinct style when it comes to handmade jewelry too. What makes this type of jewelry stand out are its vibrant colors and unique textures made up of a variety of materials such as exotic woods, gemstones, feathers and clay beads combined into intricate designs like locks or coils.

Bold statement pieces are donned displaying one’s level of wealth or rank within society depending on tribal customs or religious values practiced at any given time. These ornate handcrafted accessories are often passed down through generations as valuable heirlooms significant to numerous family history events such as weddings or funerals honoring traditional beliefs still practiced today; they also display identity support that make differentiates one group from another often segregated by religion or geographical origin.

Hawaiian culture is famous for using delicate flowers from hibiscus plants in combination with seashells to create breathtakingly exquisite handmade necklaces known as leis which symbolize love between friends and family members for special occasions like weddings, funerals or graduations. Shell based leis tend to be more expensive because they require an extensive amount resources from coral reefs found nearshore waters such as pūpū (abalone shell), manō (shark teeth) , niho palaoa (whale teeth).

As well as rare collections drawn from special species living further offshore like pipi (clamshell) all assembled skillfully into incredible matching patterns most driven by custom-made requests dictating all the details down to preferred textures finishes.

The idea behind making leis goes beyond showcasing individual style; rather it’s all about identity confirmation amongst those wearing them while bringing everyone togetheras one community around important moments being celebrated throughout island culture – a beautiful visual melding locals sharing customs celebrated since ancient times belonging exclusively only there.

Including expert tips for using handmade jewelry

Handmade jewelry is a wonderful way to show someone you care. It can be a physical reminder of a special moment, like an anniversary or birthday, or a unique expression of your feelings and emotions. Crafting handmade jewelry is also a way to connect with other artists and makers, while creating pieces with lasting beauty and emotional value.

With so many options available-from colored stones to intricate beading techniques-it’s easy to find the perfect handmade piece for any occasion. Here are some examples that show the breadth and diversity of handmade jewelry:

The first example is metalwork. This can include steel, silver, gold, or mixed metals with different finishes such as hammered texture, sawing by hand into separated shapes, enameling and layer building.

Metalwork pieces make for durable items that don’t require a lot of upkeep and will stand the test of time as everyday wearables. From traditional metal-linked chains to intricate work such as filigree pendants adorned with precious stones – no matter what personal style may be there are metal accessories out there for everyone.

A second example is polymer clay which can be formed into almost limitless shapes and colors unparalleled by any other material. Stamping it with patterns can add an extra level of sweetness for children’s gifts or something more exotic for adults wanting to break away from classic styles.

Additionally when used in earrings its lightweight composition will ensure wearer comfort during long days on the go. An advantage over other materials such as resin comprises in being able to roll it into thin sheets making it suitable even for complicated designs like fantasy creatures or tribal mask designs alike adding unforgettable detail onto one’s trinkets.

The last example is beadwork – stringing beads onto wire or thread results in bracelets, necklaces, earrings and countless others stunning accessories that make great gift ideas since they turn regular apparel into an elegant look fit for any celebration.

In addition this kind of crafting allows balancing colours by mixing semi-precious stones such as tourmaline ruby or turquoise giving extra light shades not found elsewhere whilst utilizing techniques like peyote stitch weaving together geometric elements (a great way to dress up home decor too.

Last but not least different kinds of fabric cutouts may also form part of beads elaborations – adding feel good messages ‘Live Laugh Love’ one artwork at a time.

Using handmade jewelry emphasizes personal expression through exclusive designs that cannot be found anywhere else; designed by skilled craftspeople who put their heart and soul in each piece created for you by incorporating quality materials and timeless techniques. Ultimately choosing made by hand trinkets will surely provide endless satisfaction when used oneself or presented as somewhat original presents sure to surprise those near ones we all hold dear.

Featuring interviews with experts in handmade jewelry

Handmade jewelry is not like any other type of jewelry. It’s special, unique, and can be completely customisable depending on your individual tastes. Aspects such as quality, design and finish are of the utmost importance which is why a skilled craftsman or artist is essential when investing in handmade jewelry. To give you further insight, we interviewed a handful of our suggested sellers, experts in their craft and to read about their crafts please continue reading.

The first artisan we interviewed was Andrea who creates stunning pieces using clay, resin, precious gems and silver. She told us that she likes to combine the use the traditional with modern techniques to create one-of-a-kind pieces that are truly special.

She believes that by combining different mediums together it gives her work a unique but classic look while allowing her customers to express themselves in ways they may not have previously been able to with mass produced or standard fine jewelry.

The second maker we spoke to was Carla; a goldsmith who has been working for some time crafting intricate fine jewelry pieces. Her designs often feature bold and colourful gemstones combined with intricate gold details; an incredibly elegant collection that offers something for all types of styles from classic timeless elegance to more contemporary statement pieces each designed with extreme thoughtfulness of creativity.

In describing what motivated her craft Carla said ”I have always loved precious stones since I was a child so I decided to create timeless designs exploring interesting gemstone combinations with colourful options for clients who love fine jewels”

The last crafter who shared his ideas is Michael who works predominantly in sterling silver and raw natural stones. His style reflects the streetwear trends, including bold shapes such as cross charms and circles adorned with rough stone beads crafted into chains or rings.

His specialty lies in combining traditional metal work techniques alongside contemporary design concepts resulting in everyday wearable edgy pieces that stands out while being both lightweight and comfortable at the same time. When asked why he feels his kind of handmade jewelry holds a special place Michael said “I love challenging my creative skills by mixing materials together; every piece is completely unique because it’s made by me alone – no two pieces are identical.”.

Welcome to my jewelry blog! My name is Sarah and I am the owner of this blog.

I love making jewelry and sharing my creations with others.

So whether you’re someone who loves wearing jewelry yourself or simply enjoys learning about it, be sure to check out my blog for insightful posts on everything related to this exciting topic!

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How to Market Handmade Jewelry Online

How to write handmade jewelry product descriptions.

How To Write Product Descriptions To Grow Online Sales

How to write handmade jewelry product descriptions; Writing a jewelry product description correctly is very important if you sell your handmade jewelry online. It’s extremely important as on any other e-commerce website but it is also one of the most commonly overlooked. What are the most effective handmade jewelry product description writing techniques?

Online shopping is very convenient. It provides comfort while shoppers are looking for a variety of handmade jewelry available on the internet. There are so many different styles and designs you can find online. You can search for many products in styles and prices at your convenience in a shorter time. With e-commerce changing the shopping behaviors of buyers, competition rises.

How can your handmade jewelry website be found online these days? There are probably millions of online shops trying to sell their jewelry. The number of websites is increasing as more businesses try to sell online besides their retail stores. This is posing a challenge to the online jewelry business. How can you convert your website visitors into buyers by just looking at your jewelry images?

How to write handmade jewelry product descriptions; when writing handmade jewelry product descriptions, be correct in all details, exact with your words, and make your buyers fall in love with your explanation. Do not underestimate the power of words. Using the correct descriptive adjectives that will evoke emotions from potential buyers. When you post your handmade jewelry images, you should aim to write accurate titles and descriptions using words effectively, that would make buyers click the Buy Now button.

Instead of using the word beautiful, you can use adjectives such as luxurious, breathtaking, shimmering, whimsical, eye-catching, or expensive-looking. These adjectives offer vivid descriptions that not only bring about the emotions of website visitors, they also encourage them to buy. When writing a jewelry product description remember that accuracy is very important. Do not use adjectives just because they sound good, instead, use the ones that truly represent your product. Do not say you are selling vintage-style jewelry if they are not. Even if this keyword brings visitors to your handmade jewelry website, in the long run, it will get you in trouble.

Many important factors make up a website content to sell, a correct and detailed product description is to be the most important feature desired by shoppers. It is found that many shoppers have returned their online purchases because they did not match the product description. Gain customers’ trust by writing correct and attention-grabbing jewelry product titles. Writing a jewelry product description will increase your chances of getting found in searches for those keywords. Jewelry product titles hold the first step in getting found and making a possible sale. Try to use eye-catching and SEO-friendly phrases that will invite buyers to your site.

Sunflowers Bracelets Inspired by Van Gogh

How to write handmade jewelry product descriptions; always keep in mind that implementing the correct search engine optimization will do wonders. In fact, optimizing your product titles for search engines should be your ultimate goal. A well-written descriptive title helps shoppers find your jewelry in the competitive online market. If you want to be on the first page of search engines, optimize your titles and descriptions to rank higher for your keywords. Product title optimization will also improve the experience of online shoppers.

When optimizing your handmade jewelry website, use accurate and long-tail keywords to increase the relevancy of your product listing so you can attract more visitors. Use commonly searched keywords in your page titles as this is beneficial to you and also your prospect shoppers. You will be able to increase your income and also website ranking while providing your website visitors what they need with convenience. Make your website easy and joyful to use for your customers. If something is not functioning well and making it difficult to use, it frustrates your user, it hurts your sales and your website ranking. You can read more to find out How to Increase Handmade Jewelry Sales

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The Allure of Earrings: Why We Find Them So Attractive

Earrings have been worn by both men and women for thousands of years, and they continue to be a popular fashion accessory today.

From simple studs to elaborate hoops, earrings come in a variety of styles and designs to suit every taste and occasion.

But what makes these small pieces of jewelry so attractive to us?

Is it their power to draw attention to the face, or their ability to complement an outfit? Or perhaps it is the cultural and historical significance that earrings hold.

In this article, we'll dive head-first into why earrings are so irresistible, from their aesthetic appeal to their symbolic and emotional significance.

So, sit back and get ready to discover the allure of this timeless accessory .

During this exploration, you'll uncover all the secrets behind the attraction of earrings:

Exploring the Timeless Allure of Earrings

Most get their first earrings when they’re young, can they really enhance your facial features, the evolution of earrings over the years, from identity and status to complementary fashion accessory, how women use earrings to appear more attractive to men, the science behind why we find earrings so appealing, do earrings actually make you look more attractive, why earrings make girls prettier, what earrings do guys find most attractive on girls, the significance of earrings today, how important are earrings to a woman’s style, future earring trends to watch out for.

Have you ever wondered why earrings are such a big deal?

I mean, for such a tiny accessory, they pack a massive punch! When you're wearing the right earrings, you feel like a total boss. They make you stand out, whether you're rocking a bold pair or keeping it simple with a subtle touch of sparkle.

But did you know that earrings also hold cultural and symbolic meanings? It's wild to think these small accessories have such a rich history.

Let's see what makes earrings one of the most popular accessories ever and why they've captured our hearts for centuries.

Most girls get their ears pierced and receive their first pair of earrings when they're young, typically around the age of seven. However, some parents prefer to wait until the early teens before getting a piercing for their daughter to make sure their child understands the pros and cons.

Getting ears pierced for the first time is often seen as a rite of passage for young girls, and it is a tradition that's been prevalent across different cultures for generations.

For many girls, getting their ears pierced is a special moment that they and their parents look forward to with excitement. It is also a way for them to express themselves and showcase their personal style.

While getting earrings can be daunting for some girls, the result is often a feeling of pride and confidence.

So, why exactly do most parents want their little girl to get earrings and why do most women in the world love to wear them throughout their life?

Yes, earrings can definitely enhance your face! The right pair of earrings makes your face the focal point of your outfit. Earrings not only draw attention to your facial features but also complement your outfit and personal style.

They are one of the simplest and most versatile accessories that can add an instant touch of glamor to your look.

Because earrings naturally guide attention to your face, when choosing earrings it's important to consider how different styles of earrings combine with your facial structure .

For example, if you have a round face, long and slim earrings can create the illusion of length and balance out your features. Similarly, if you have a square face, you may want to opt for rounded or curved earrings to soften the angles.

Choosing earrings that complement your skin tone, hairstyle , and eye color can brighten up your complexion and draw attention to your eyes.

Now that we know how earrings improve our face, let's quickly recap how they have evolved into the prevalent fashion accessory they are today and see if it has anything to do with how we view earrings today.

The known history of earrings is vibrant and dates back thousands of years, with evidence dating back to ancient civilizations such as the Sumerians, Egyptians, and Greeks.

While earrings lost some of their previous popularity during the Middle Ages, they resurged during the 20th century, with various styles and materials available, including hoop earrings, stud earrings, and statement earrings.

It's fascinating to see how the meaning of earrings changed throughout history, and how people learned to use them to boost their style.

For centuries, earrings were used to communicate identity and status, serving as a symbol of power and wealth for both men and women.

For example, the use of earrings in Ancient Egypt and Mesopotamia over 3,000 years ago is quite well documented. Back then, earrings were a popular accessory among the rich, mostly worn to symbolize wealth and status.

In ancient Greece and during the time of the fall of Rome, earrings began to gain traction as a symbol of beauty instead of just status and wealth. However, using earrings to display personal style and creativity came much later and was popularized during the Renaissance.

Over time, earrings have developed into a complementary fashion accessory worn by people of all ages and backgrounds to enhance their looks and style.

In many instances, earrings significantly accentuate a woman's features and draw attention to her face. Most men can agree that when a woman wears earrings that suit her well, she's instantly more attractive than before.

As history points out, women have learned to use earrings to improve their looks all the way back in ancient Greece, if not before.

Although a woman's attractiveness goes beyond just her appearance, when it comes to attracting men, earrings help highlight a woman's femininity and add a touch of sophistication to her style. They also serve as a conversation starter and a way for women to express their personality and individuality.

It's quite clear that earrings are an effective tool to boost your looks and feminine appeal, but what is the science behind their attraction?

While personal taste and style play a role in the popularity of earrings, there is also some scientific basis for why we find them so attractive.

Factors like symmetry, cultural associations, and the psychological impact of jewelry on human behavior all contribute to how we see earrings.

Let's start with something simple, something we all want to know.

Earrings have been used for hundreds of years to enhance a person's appearance, and science has shown that earrings can indeed make you look more attractive. This is because earrings draw attention to the face, highlighting its natural beauty and symmetry.

Studies have shown that earrings can create an illusion of facial balance and proportion, which is highly desirable in terms of attractiveness. Moreover, wearing earrings can convey a sense of personality, style, and confidence, all of which contribute to the overall beauty of a person.

In other words, earrings can genuinely make you look better by drawing attention to your face and making it appear more symmetrical. They also boost your self-esteem and positive self-image, making you feel more confident and attractive.

By understanding the science behind the appeal of earrings , we can use this knowledge to our advantage and enhance our personal style and attractiveness.

One more thing. Is there a reason why earrings are more commonly used by girls and only seldom by guys? Let's find out.

Whether you're a girl in your twenties or sixties, a pair of gold hoops or drops will add personality and beauty to your style.

Because earrings heighten the feminine aspects of the face, such as a graceful neck or high cheekbones, they make girls prettier and provide a natural way to express individuality.

Is this also why it's harder for men to pull off a pair of earrings? Most likely, yes.

Most men prefer to keep their looks masculine and avoid accentuating traditionally feminine features. Until the use of earrings is more widespread among men, jewelry fanatics can try to wear smaller earrings or known symbols, like studs and crosses, to walk the fine line between masculinity and femininity.

Keep in mind that current biases among earrings can change anytime. Fashion is subjective at best, and everyone should feel free to wear what makes them feel confident and beautiful, regardless of gender norms or societal expectations.

Nonetheless, most women love their earrings, and some styles carry a preference over others as viewed by the opposite sex.

Based on general observations and feedback from men, there isn't a one-size-fits-all answer to what earrings guys like the most on girls . However, styles such as simple studs, hoops, and drop earrings often receive a better response among men.

Additionally, overly large or excessively creative designs often divide opinions and are prone to receiving reactions at both extremities.

For a traditionally attractive look, here are a few beautiful studs to consider:

Round gold 5mm studs – €37.95 EUR

Gold mini baguette studs – €36.95 EUR

Gold mini flower studs – €38.95 EUR

Gold mini teardrop studs – €34.95 EUR

Some of the most loved hoop designs might also make a good impression:

Classic gold solitaire hoops – €69.95 EUR

Large thin gold hoops – €59.95 EUR

Gold 8mm huggie hoops – €55.95 EUR

Gold faceted huggie hoops – €77.95 EUR

And here are a few best-sellers from the drop earrings category:

Gold crystal eye drops – €71.95 EUR

Gold triple baguette drops – €104.95 EUR

Gold purple teardrop hoops – €59.95 EUR

Gold herringbone chain drops – €78.95 EUR

Remember that multiple aspects play into whether a guy views earrings as beautiful on you or not. Some factors influencing men's preference include the occasion, personal taste, and the wearer's face shape and outfit.

The importance of earrings is multifaceted, encompassing personal style, cultural background, and social context. They continue to be an indispensable accessory for many, and can hold deep meaning and symbolism for some.

Most importantly, earrings have the ability to enhance one's appearance and create a unique style statement unlike any other.

Earrings have also integrated deeply into our culture, particularly in some eastern societies where different styles or materials are associated with tradition or beliefs.

In addition, earrings are also used to convey a message or make a statement. Some wear them to support a cause, such as wearing earrings shaped like a breast cancer ribbon to show support for breast cancer awareness.

Because earrings are primarily used to emphasize femininity and are the only mainstream jewelry style worn above the neckline, it's easy to see why earrings are the most indispensable accessory in women's style today.

Moreover, earrings have been considered a crucial aspect of a woman's style for several decades already. Perhaps because, in time, they have become one of the easiest ways for a woman to present herself. Therefore, they aren't just a simple accessory but a form of self-expression that can enrich a woman's confidence and individuality like no other jewelry or accessory.

From complementing her facial features to expressing her personality and adding the finishing touch to an outfit, earrings hold more importance now than ever before in women's fashion.

The widespread popularity of earrings isn't going anywhere anytime soon. If anything, they are only becoming more prevalent across the world and more commonly accepted as a way for both men and women to express themselves.

As we look into the future, there are several trends and developments that are likely to impact the world of earrings:

Sustainability One trend that is likely to continue is using sustainable and ethical materials. People are increasingly concerned about the environmental and social impact of the products they buy, and this is especially true in the world of fashion. As a result, we may see more earrings made from recycled or upcycled materials, as well as those made from responsibly sourced metals and gemstones. Brands will also likely seek to become more sustainable and offset their emissions and carbon footprint so people can purchase their favorite designs in an environmentally friendly matter regardless of the materials.
Technological developments The use of technology in the design and production of earrings is quickly evolving. 3D printing, for example, is already being used by some designers. As technology makes it easier to create bespoke pieces tailored to individual customers, personalized and customizable earrings will likely become more available.
Emerging styles In terms of style, new trends and fashions are constantly evolving and emerging in the earrings world. A prime example is hoop earrings . They have been popular for many years, but they continue to evolve and change in terms of size, shape, and materials. Recently huggies , a small hoop style that hugs the earlobe, have gained popularity largely thanks to influencers and celebrities wearing them on social media. Statement earrings are also a perennial favorite in high fashion, with designers experimenting with bold colors, shapes, and textures.

These huggies have been in popular demand lately:

Chunky gold huggies – €87.95 EUR

Gold Jade huggies – €99.95 EUR

Gold pink pavé zirconia huggies – €79.95 EUR

Gold crystal star huggies – €62.95 EUR

The future of earrings looks bright and exciting. As fashion continues to mature, we can expect to see even more innovation and creativity by brands, designers, and consumers in this timeless form of jewelry.

Decoding the attraction of earrings is a complex topic, but at least now we should better understand where our endless love and desire towards those dangles on our ears come from and why we are so keen on wearing them, regardless of gender, race, and culture.

For now, thanks for reading!

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A History of Moscow in 13 Dishes

Featured city guides.

A Literary Tour of Moscow

It’s hard to count the exact number of great Russian writers who showed their love for Moscow. The city has attracted and prompted stories for a long time now, inspiring many to express their writing talent. Thus, Moscow’s literary sights are fully deserving of our attention, and this guide gladly presents you six of them, from museums to apartments.

1. nikolay gogol museum.

Library, Museum

2. The State Museum of Mayakovsky

3. Turgenev's Family House

The portrait of Ivan Turgenev by Vasiliy Perov (1872)

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5. The Apartment of Dostoevsky

Building, Memorial, Museum

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6. The Mikhail Bulgakov Museum

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Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

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Writing Product Descriptions for Your Jewelry: “Unusual”, “Unique”, “One of a Kind”

by Chelsea Clarey.

This piece is both unusual and one-of-a-kind, but in writing my description, I identified exactly what about the choker has those traits: It has a highly unconventional combination of elements, some of which are vintage, so the piece cannot be replicated. Raspberry and Raven Collar by Chelsea Clarey.

The tastiest food in the world is presented on fragile bone-china plates by chefs. A beautiful woman might choose an evocative perfume.

These details aren’t the main event, but they’re part of the whole experience.

We can think of our written jewelry descriptions in the same way.

While the piece itself is the main focus, a well-crafted description results in a polished, harmonious experience that reinforces the desire to buy.

However, part of creating an experience is making sure every element – every word – contributes to the overall “feel” we want. Phrases that don’t contribute to that experience must be omitted to make the best possible impression.

The phrasings are used this way:

to illustrate that the item is literally unlike any other
to impart a sense of high quality and individuality, whether literal or not
to imply that the object does not and is not intended to meet conventional standards
to instill an understanding of the difference between this item and a department-store trinket of the same category.

“One of a kind,” which you’ll also see hyphenated (one-of-a-kind) or abbreviated (OOAK), is a phrase that many jewelry artists have strong opinions about.

Some feel that all handmade jewelry is by definition one of a kind, while others think the term should be reserved for items that would be literally impossible to copy.

I fall somewhere in between the two ends of the spectrum, but I definitely do feel that the phrase’s meaning is starting to suffer.

“Unusual” is even more bland. It can be how we describe a delightful work of art, or Aunt Jenny’s signature 7-Up turkey gravy that you dread all year long – and it’s hard to predict which connotation your reader will have in mind.

Instead of saying that this pendant is unique, I supply information about my process and impart the perception of value by telling the shopper, “To make these pendants, I hand-wrap the cabochons with a simple but uncommon technique that I developed myself, which gives the organic look and makes each one intriguingly different.” Timeless Pool Pendant by Chelsea Clarey.

Notice the ways we commonly see these occur, and how they fail to support the needed idea:

“This one-of-a-kind experience will give a lifetime of vacation memories.” What about the experience is one-of-a-kind? Is there a private tour guide for each participant? A different route every time? Maybe you get a personalized souvenir?
“Unique musical performance for your event.” This one is a little alarming, isn’t it? Is it the songlist that’s so unique, or is it the pennies-in-a-tin-can percussion section? Or is it just a normal cover band that keeps getting told how unique and special they are?
“Unusual accessories for Gothic nightlife.” Even if these accessories really are something different and interesting, we’d never know it from the copy; “unusual” is just used far too much for products that one can’t really pinpoint anything truly unusual about.
“These sweets have an unusual flavor, unusual ceramic beads.” I used to love primrose hard candies. One man’s unusual is another’s everyday, and the word is seen so often for quite ordinary mass-produced items that even that meaning pales. Besides, remember those Harry Potter Every Flavor Beans that you could get at bookstores for a few years? Unusual, weren’t they? Enough said.

Not only are these words overused to the point of meaninglessness, they can even be perceived as negative descriptors.

For text that imparts a little more magic to the design it describes, try replacing or embellishing them like this:

Instead of “one-of-a-kind earrings,” try, “Since I use hand-collected beach pebbles to construct this design, each pair of these earrings I make varies from every other and is naturally one-of-a-kind,” or maybe “You’ll never see these earrings sparkling in any ears but your own!”The first is much more informative and explains exactly what you mean by the often-abused line, and the second has more personality and pep while expressing the same idea.
Instead of “Jewelry as unique as you are,” (and I apologize to the 36,700 jewelry businesses who use this as their tagline, according to Google). . . try “Jewelry intended to make you stop, look twice and think,” or for a more direct sales style, “Each piece I create is made from start to finish with a creative and artistic soul in mind. Is it you?”Each suits a different tone of business, but each breathes new life into the sentiment in a manner that allows your customer to identify with the jewelry and want to own it more.
Instead of “Unique and unusual charm bracelets,” try “Peculiar Neo-Victorian art charm bracelets.”This is the place to reach for your thesaurus: “peculiar,” “eldritch,” “antic,” “fantastical,” “wild” and “wicked” are all exquisitely evocative words. Pick one that meets your particular artistic vision to give your readers an immediate clue as to what sort of themes they’ll see in your body of work.
Instead of “Made from unusual patterns,” try, “My necklaces are hand-created with symmetrical beadweaving patterns that very few bead artisans use in their work.”This creates intrigue and provides information about your process at the very same time!

With this level of polish in your site copy, buyers see wording as fresh and different as your designs.

Such beyond-the-ordinary text can help open their eyes to how innovative, refreshing, singular, or utterly without compare your jewelry really is!

Author Chelsea Clarey of TangoPig Jewelry Creations is a jewelry designer who gravitates toward bead and wire jewelry because the simple techniques have infinite artistic applications. She specializes in reusing vintage components in stylish one-of-a-kind designs. Be sure to keep up with Chelsea on her TangoPig Jewelry Creations blog .

Good for selling, but…. by: Anonymous

When it comes to tag lines and headings, you need something snappy, quick and the fewer words the better. For example, my business tag line is ‘always elegant.’ It conveys my ‘brand promise’ to my customers. Another one, this time as a sub-heading in my brochure, is ‘as individual as you are.’ Yes, they’re cliches. Does that mean I have to get rid of them? Then, ‘I doth protest.’ Does anyone else have an opinion?

Thank You!! by: Anonymous

Oh, thank you for addressing this! Every time I see the word “unique” I literally cringe and I’m beginning to feel that way about OOAK.

And if you think yours are truly different than 10,000 others, make sure they really are!

ooak comment by: Here Today Beadworks

I agree that most of us use overused words in our sales copy… however, if we are trying to be found in a google (or other) search, do we not have to use common words? OOAK or long form is one of the words I search with, and I assume so do many others. How to balance the two ideals?

Middle grounds by: Chelsea

Generally, I like to use the more common words as tags for the item or Web page, while the “meat” of the description I much prefer to make sparkle. And making a description unusual (there it is again — hmm — unconventional!) doesn’t mean it can’t be pithy and “snappy” anymore! I tend to focus on longer wordings in these articles, but your best friend when writing descriptions is thesaurus.com!

Admittedly, cliches are cliches for a reason, but their place in selling doesn’t have to be as all-encompassing as we often make them.

thanks by: katrina

Thank you so much I am new to selling and as I was reading through the descriptions I was thinking so far so good then I found my one of a kind cliche. I was loath to use unique as it is bashed to death. I felt one of a kind was much the same. However I like many others have been lured by the the key word searches. It didn’t feel right when I was doing it and as I love writing creatively I believe I can produce something much more descriptive and something that is more me. I was a little worried about being to flowery but I think I can compensate as each piece is given a name so is pretty self explanatory which perhaps gives me more scope to be more descriptive else where. Thanks again these posts have been so helpful and have really got my creative juices flowing about making changes to my website. Wicked!!

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36 Views of Moscow Mountain: Teaching Travel Writing and Mindfulness in the Tradition of Hokusai and Thoreau

L'auteur américain Henry David Thoreau est un écrivain du voyage qui a rarement quitté sa ville natale de Concorde, Massachusetts, où il a vécu de 1817 à 1862. Son approche du "voyage" consiste à accorder une profonde attention à son environnement ordinaire et à voir le monde à partir de perspectives multiples, comme il l'explique avec subtilité dans Walden (1854). Inspiré par Thoreau et par la célèbre série de gravures du peintre d'estampes japonais Katsushika Hokusai, intitulée 36 vues du Mt. Fuji (1830-32), j'ai fait un cours sur "L'écriture thoreauvienne du voyage" à l'Université de l'Idaho, que j'appelle 36 vues des montagnes de Moscow: ou, Faire un grand voyage — l'esprit et le carnet ouvert — dans un petit lieu . Cet article explore la philosophie et les stratégies pédagogiques de ce cours, qui tente de partager avec les étudiants les vertus d'un regard neuf sur le monde, avec les yeux vraiment ouverts, avec le regard d'un voyageur, en "faisant un grand voyage" à Moscow, Idaho. Les étudiants affinent aussi leurs compétences d'écriture et apprennent les traditions littéraires et artistiques associées au voyage et au sens du lieu.

Index terms

Keywords: , designing a writing class to foster engagement.

1 The signs at the edge of town say, "Entering Moscow, Idaho. Population 25,060." This is a small hamlet in the midst of a sea of rolling hills, where farmers grow varieties of wheat, lentils, peas, and garbanzo beans, irrigated by natural rainfall. Although the town of Moscow has a somewhat cosmopolitan feel because of the presence of the University of Idaho (with its 13,000 students and a few thousand faculty and staff members), elegant restaurants, several bookstores and music stores, and a patchwork of artsy coffee shops on Main Street, the entire mini-metropolis has only about a dozen traffic lights and a single high school. As a professor of creative writing and the environmental humanities at the university, I have long been interested in finding ways to give special focuses to my writing and literature classes that will help my students think about the circumstances of their own lives and find not only academic meaning but personal significance in our subjects. I have recently taught graduate writing workshops on such themes as "The Body" and "Crisis," but when I was given the opportunity recently to teach an undergraduate writing class on Personal and Exploratory Writing, I decided to choose a focus that would bring me—and my students—back to one of the writers who has long been of central interest to me: Henry David Thoreau.

2 One of the courses I have routinely taught during the past six years is Environmental Writing, an undergraduate class that I offer as part of the university's Semester in the Wild Program, a unique undergraduate opportunity that sends a small group of students to study five courses (Ecology, Environmental History, Environmental Writing, Outdoor Leadership and Wilderness Survival, and Wilderness Management and Policy) at a remote research station located in the middle of the largest wilderness area (the Frank Church River of No Return Wilderness) in the United States south of Alaska. In "Teaching with Wolves," a recent article about the Semester in the Wild Program, I explained that my goal in the Environmental Writing class is to help the students "synthesize their experience in the wilderness with the content of the various classes" and "to think ahead to their professional lives and their lives as engaged citizens, for which critical thinking and communication skills are so important" (325). A foundational text for the Environmental Writing class is a selection from Thoreau's personal journal, specifically the entries he made October 1-20, 1853, which I collected in the 1993 writing textbook Being in the World: An Environmental Reader for Writers . I ask the students in the Semester in the Wild Program to deeply immerse themselves in Thoreau's precise and colorful descriptions of the physical world that is immediately present to him and, in turn, to engage with their immediate encounters with the world in their wilderness location. Thoreau's entries read like this:

Oct. 4. The maples are reddening, and birches yellowing. The mouse-ear in the shade in the middle of the day, so hoary, looks as if the frost still lay on it. Well it wears the frost. Bumblebees are on the Aster undulates , and gnats are dancing in the air. Oct. 5. The howling of the wind about the house just before a storm to-night sounds extremely like a loon on the pond. How fit! Oct. 6 and 7. Windy. Elms bare. (372)

3 In thinking ahead to my class on Personal and Exploratory Writing, which would be offered on the main campus of the University of Idaho in the fall semester of 2018, I wanted to find a topic that would instill in my students the Thoreauvian spirit of visceral engagement with the world, engagement on the physical, emotional, and philosophical levels, while still allowing my students to remain in the city and live their regular lives as students. It occurred to me that part of what makes Thoreau's journal, which he maintained almost daily from 1837 (when he was twenty years old) to 1861 (just a year before his death), such a rich and elegant work is his sense of being a traveler, even when not traveling geographically.

Traveling a Good Deal in Moscow

I have traveled a good deal in Concord…. --Henry David Thoreau, Walden (1854; 4)

4 For Thoreau, one did not need to travel a substantial physical distance in order to be a traveler, in order to bring a traveler's frame of mind to daily experience. His most famous book, Walden , is well known as an account of the author's ideas and daily experiments in simple living during the two years, two months, and two days (July 4, 1845, to September 6, 1847) he spent inhabiting a simple wooden house that he built on the shore of Walden Pond, a small lake to the west of Boston, Massachusetts. Walden Pond is not a remote location—it is not out in the wilderness. It is on the edge of a small village, much like Moscow, Idaho. The concept of "traveling a good deal in Concord" is a kind of philosophical and psychological riddle. What does it mean to travel extensively in such a small place? The answer to this question is meaningful not only to teachers hoping to design writing classes in the spirit of Thoreau but to all who are interested in travel as an experience and in the literary genre of travel writing.

5 Much of Walden is an exercise in deftly establishing a playful and intellectually challenging system of synonyms, an array of words—"economy," "deliberateness," "simplicity," "dawn," "awakening," "higher laws," etc.—that all add up to powerful probing of what it means to live a mindful and attentive life in the world. "Travel" serves as a key, if subtle, metaphor for the mindful life—it is a metaphor and also, in a sense, a clue: if we can achieve the traveler's perspective without going far afield, then we might accomplish a kind of enlightenment. Thoreau's interest in mindfulness becomes clear in chapter two of Walden , "Where I Lived, and What I Lived For," in which he writes, "Morning is when I am awake and there is a dawn in me. To be awake is to be alive. I have never yet met a man who was quite awake. How could I have looked him in the face?" The latter question implies the author's feeling that he is himself merely evolving as an awakened individual, not yet fully awake, or mindful, in his efforts to live "a poetic or divine life" (90). Thoreau proceeds to assert that "We must learn to reawaken and keep ourselves awake, not by mechanical aids, but by an infinite expectation of the dawn…. I know of no more encouraging fact than the unquestionable ability of man to elevate his life by a conscious endeavor" (90). Just what this endeavor might be is not immediately spelled out in the text, but the author does quickly point out the value of focusing on only a few activities or ideas at a time, so as not to let our lives be "frittered away by detail." He writes: "Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; … and keep your accounts on your thumb nail" (91). The strong emphasis in the crucial second chapter of Walden is on the importance of waking up and living deliberately through a conscious effort to engage in particular activities that support such awakening. It occurs to me that "travel," or simply making one's way through town with the mindset of a traveler, could be one of these activities.

6 It is in the final chapter of the book, titled "Conclusion," that Thoreau makes clear the relationship between travel and living an attentive life. He begins the chapter by cataloguing the various physical locales throughout North America or around the world to which one might travel—Canada, Ohio, Colorado, and even Tierra del Fuego. But Thoreau states: "Our voyaging is only great-circle sailing, and the doctors prescribe for diseases of the skin merely. One hastens to Southern Africa to chase the giraffe; but surely that is not the game he would be after." What comes next is brief quotation from the seventeenth-century English poet William Habbington (but presented anonymously in Thoreau's text), which might be one of the most significant passages in the entire book:

Direct your eye sight inward, and you'll find A thousand regions in your mind Yet undiscovered. Travel them, and be Expert in home-cosmography. (320)

7 This admonition to travel the mysterious territory of one's own mind and master the strange cosmos of the self is actually a challenge to the reader—and probably to the author himself—to focus on self-reflection and small-scale, local movement as if such activities were akin to exploration on a grand, planetary scale. What is really at issue here is not the physical distance of one's journey, but the mental flexibility of one's approach to the world, one's ability to look at the world with a fresh, estranged point of view. Soon after his discussion of the virtues of interior travel, Thoreau explains why he left his simple home at Walden Pond after a few years of experimental living there, writing, "It is remarkable how easily and insensibly we fall into a particular route, and make a beaten track for ourselves" (323). In other words, no matter what we're doing in life, we can fall into a "beaten track" if we're not careful, thus failing to stay "awake."

8 As I thought about my writing class at the University of Idaho, I wondered how I might design a series of readings and writing exercises for university students that would somehow emulate the Thoreauvian objective of achieving ultra-mindfulness in a local environment. One of the greatest challenges in designing such a class is the fact that it took Thoreau himself many years to develop an attentiveness to his environment and his own emotional rhythms and an efficiency of expression that would enable him to describe such travel-without-travel, and I would have only sixteen weeks to achieve this with my own students. The first task, I decided, was to invite my students into the essential philosophical stance of the class, and I did this by asking my students to read the opening chapter of Walden ("Economy") in which he talks about traveling "a good deal" in his small New England village as well as the second chapter and the conclusion, which reveal the author's enthusiasm (some might even say obsession ) for trying to achieve an awakened condition and which, in the end, suggest that waking up to the meaning of one's life in the world might be best accomplished by attempting the paradoxical feat of becoming "expert in home-cosmography." As I stated it among the objectives for my course titled 36 Views of Moscow Mountain: Or, Traveling a Good Deal—with Open Minds and Notebooks—in a Small Place , one of our goals together (along with practicing nonfiction writing skills and learning about the genre of travel writing) would be to "Cultivate a ‘Thoreauvian' way of appreciating the subtleties of the ordinary world."

Windy. Elms Bare.

9 For me, the elegance and heightened sensitivity of Thoreau's engagement with place is most movingly exemplified in his journal, especially in the 1850s after he's mastered the art of observation and nuanced, efficient description of specific natural phenomena and environmental conditions. His early entries in the journal are abstract mini-essays on such topics as truth, beauty, and "The Poet," but over time the journal notations become so immersed in the direct experience of the more-than-human world, in daily sensory experiences, that the pronoun "I" even drops out of many of these records. Lawrence Buell aptly describes this Thoreauvian mode of expression as "self-relinquishment" (156) in his 1995 book The Environmental Imagination , suggesting such writing "question[s] the authority of the superintending consciousness. As such, it opens up the prospect of a thoroughgoing perceptual breakthrough, suggesting the possibility of a more ecocentric state of being than most of us have dreamed of" (144-45). By the time Thoreau wrote "Windy. Elms bare" (372) as his single entry for October 6 and 7, 1853, he had entered what we might call an "ecocentric zone of consciousness" in his work, attaining the ability to channel his complex perceptions of season change (including meteorology and botany and even his own emotional state) into brief, evocative prose.

10 I certainly do not expect my students to be able to do such writing after only a brief introduction to the course and to Thoreau's own methods of journal writing, but after laying the foundation of the Thoreauvian philosophy of nearby travel and explaining to my students what I call the "building blocks of the personal essay" (description, narration, and exposition), I ask them to engage in a preliminary journal-writing exercise that involves preparing five journal entries, each "a paragraph or two in length," that offer detailed physical descriptions of ordinary phenomena from their lives (plants, birds, buildings, street signs, people, food, etc.), emphasizing shape, color, movement or change, shadow, and sometimes sound, smell, taste, and/or touch. The goal of the journal entries, I tell the students, is to begin to get them thinking about close observation, vivid descriptive language, and the potential to give their later essays in the class an effective texture by balancing more abstract information and ideas with evocative descriptive passages and storytelling.

11 I am currently teaching this class, and I am writing this article in early September, as we are entering the fourth week of the semester. The students have just completed the journal-writing exercise and are now preparing to write the first of five brief essays on different aspects of Moscow that will eventually be braided together, as discrete sections of the longer piece, into a full-scale literary essay about Moscow, Idaho, from the perspective of a traveler. For the journal exercise, my students wrote some rather remarkable descriptive statements, which I think bodes well for their upcoming work. One student, Elizabeth Isakson, wrote stunning journal descriptions of a cup of coffee, her own feet, a lemon, a basil leaf, and a patch of grass. For instance, she wrote:

Steaming hot liquid poured into a mug. No cream, just black. Yet it appears the same brown as excretion. The texture tells another story with meniscus that fades from clear to gold and again brown. The smell is intoxicating for those who are addicted. Sweetness fills the nostrils; bitterness rushes over the tongue. The contrast somehow complements itself. Earthy undertones flower up, yet this beverage is much more satisfying than dirt. When the mug runs dry, specks of dark grounds remain swimming in the sunken meniscus. Steam no longer rises because energy has found a new home.

12 For the grassy lawn, she wrote:

Calico with shades of green, the grass is yellowing. Once vibrant, it's now speckled with straw. Sticking out are tall, seeding dandelions. Still some dips in the ground have maintained thick, soft patches of green. The light dances along falling down from the trees above, creating a stained-glass appearance made from various green shades. The individual blades are stiff enough to stand erect, but they will yield to even slight forces of wind or pressure. Made from several long strands seemingly fused together, some blades fray at the end, appearing brittle. But they do not simply break off; they hold fast to the blade to which they belong.

13 The point of this journal writing is for the students to look closely enough at ordinary reality to feel estranged from it, as if they have never before encountered (or attempted to describe) a cup of coffee or a field of grass—or a lemon or a basil leaf or their own body. Thus, the Thoreauvian objective of practicing home-cosmography begins to take shape. The familiar becomes exotic, note-worthy, and strangely beautiful, just as it often does for the geographical travel writer, whose adventures occur far away from where she or he normally lives. Travel, in a sense, is an antidote to complacency, to over-familiarity. But the premise of my class in Thoreauvian travel writing is that a slight shift of perspective can overcome the complacency we might naturally feel in our home surroundings. To accomplish this we need a certain degree of disorientation. This is the next challenge for our class.

The Blessing of Being Lost

14 Most of us take great pains to "get oriented" and "know where we're going," whether this is while running our daily errands or when thinking about the essential trajectories of our lives. We're often instructed by anxious parents to develop a sense of purpose and a sense of direction, if only for the sake of basic safety. But the traveler operates according to a somewhat different set of priorities, perhaps, elevating adventure and insight above basic comfort and security, at least to some degree. This certainly seems to be the case for the Thoreauvian traveler, or for Thoreau himself. In Walden , he writes:

…not until we are completely lost, or turned round,--for a man needs only be turned round once with his eyes shut in this world to be lost,--do we appreciate the vastness and strangeness of Nature. Every man has to learn the points of compass again as often as he awakes, whether from sleep or any abstraction. Not till we are lost, in other words, not till we have lost the world, do we begin to find ourselves, and realize where we are and the infinite extent of our relations. (171)

15 I could explicate this passage at length, but that's not really my purpose here. I read this as a celebration of salutary disorientation, of the potential to be lost in such a way as to deepen one's ability to pay attention to oneself and one's surroundings, natural and otherwise. If travel is to a great degree an experience uniquely capable of triggering attentiveness to our own physical and psychological condition, to other cultures and the minds and needs of other people, and to a million small details of our environment that we might take for granted at home but that accrue special significance when we're away, I would argue that much of this attentiveness is owed to the sense of being lost, even the fear of being lost, that often happens when we leave our normal habitat.

16 So in my class I try to help my students "get lost" in a positive way. Here in Moscow, the major local landmark is a place called Moscow Mountain, a forested ridge of land just north of town, running approximately twenty kilometers to the east of the city. Moscow "Mountain" does not really have a single, distinctive peak like a typical mountain—it is, as I say, more of a ridge than a pinnacle. When I began contemplating this class on Thoreauvian travel writing, the central concepts I had in mind were Thoreau's notion of traveling a good deal in Concord and also the idea of looking at a specific place from many different angles. The latter idea is not only Thoreauvian, but perhaps well captured in the eighteen-century Japanese artist Katsushika Hokusai's series of woodblock prints known as 36 Views of Mt. Fuji , which offers an array of different angles on the mountain itself and on other landscape features (lakes, the sea, forests, clouds, trees, wind) and human behavior which is represented in many of the prints, often with Mt. Fuji in the distant background or off to the side. In fact, I imagine Hokusai's approach to representing Mt. Fuji as so important to the concept of this travel writing class that I call the class "36 Views of Moscow Mountain," symbolizing the multiple approaches I'll be asking my students to take in contemplating and describing not only Moscow Mountain itself, but the culture and landscape and the essential experience of Moscow the town. The idea of using Hokusai's series of prints as a focal point of this class came to me, in part, from reading American studies scholar Cathy Davidson's 36 Views of Mount Fuji: On Finding Myself in Japan , a memoir that offers sixteen short essays about different facets of her life as a visiting professor in that island nation.

17 The first of five brief essays my students will prepare for the class is what I'm calling a "Moscow Mountain descriptive essay," building upon the small descriptive journal entries they've written recently. In this case, though, I am asking the students to describe the shapes and colors of the Moscow Mountain ridge, while also telling a brief story or two about their observations of the mountain, either by visiting the mountain itself to take a walk or a bike ride or by explaining how they glimpse portions of the darkly forested ridge in the distance while walking around the University of Idaho campus or doing things in town. In preparation for the Moscow Mountain essays, we read several essays or book chapters that emphasize "organizing principles" in writing, often the use of particular landscape features, such as trees or mountains, as a literary focal point. For instance, in David Gessner's "Soaring with Castro," from his 2007 book Soaring with Fidel: An Osprey Odyssey from Cape Cod to Cuba and Beyond , he not only refers to La Gran Piedra (a small mountain in southeastern Cuba) as a narrative focal point, but to the osprey, or fish eagle, itself and its migratory journey as an organizing principle for his literary project (203). Likewise, in his essay "I Climb a Tree and Become Dissatisfied with My Lot," Chicago author Leonard Dubkin writes about his decision, as a newly fired journalist, to climb up a tree in Chicago's Lincoln Park to observe and listen to the birds that gather in the green branches in the evening, despite the fact that most adults would consider this a strange and inappropriate activity. We also looked at several of Hokusai's woodblock prints and analyzed these together in class, trying to determine how the mountain served as an organizing principle for each print or whether there were other key features of the prints—clouds, ocean waves, hats and pieces of paper floating in the wind, humans bent over in labor—that dominate the images, with Fuji looking on in the distance.

18 I asked my students to think of Hokusai's representations of Mt. Fuji as aesthetic models, or metaphors, for what they might try to do in their brief (2-3 pages) literary essays about Moscow Mountain. What I soon discovered was that many of my students, even students who have spent their entire lives in Moscow, either were not aware of Moscow Mountain at all or had never actually set foot on the mountain. So we spent half an hour during one class session, walking to a vantage point on the university campus, where I could point out where the mountain is and we could discuss how one might begin to write about such a landscape feature in a literary essay. Although I had thought of the essay describing the mountain as a way of encouraging the students to think about a familiar landscape as an orienting device, I quickly learned that this will be a rather challenging exercise for many of the students, as it will force them to think about an object or a place that is easily visible during their ordinary lives, but that they typically ignore. Paying attention to the mountain, the ridge, will compel them to reorient themselves in this city and think about a background landscape feature that they've been taking for granted until now. I think of this as an act of disorientation or being lost—a process of rethinking their own presence in this town that has a nearby mountain that most of them seldom think about. I believe Thoreau would consider this a good, healthy experience, a way of being present anew in a familiar place.

36 Views—Or, When You Invert Your Head

19 Another key aspect of Hokusai's visual project and Thoreau's literary project is the idea of changing perspective. One can view Mt. Fuji from 36 different points of views, or from thousands of different perspectives, and it is never quite the same place—every perspective is original, fresh, mind-expanding. The impulse to shift perspective in pursuit of mindfulness is also ever-present in Thoreau's work, particularly in his personal journal and in Walden . This idea is particularly evident, to me, in the chapter of Walden titled "The Ponds," where he writes:

Standing on the smooth sandy beach at the east end of the pond, in a calm September afternoon, when a slight haze makes the opposite shore line indistinct, I have seen whence came the expression, "the glassy surface of a lake." When you invert your head, it looks like a thread of finest gossamer stretched across the valley, and gleaming against the distinct pine woods, separating one stratum of the atmosphere from another. (186)

20 Elsewhere in the chapter, Thoreau describes the view of the pond from the top of nearby hills and the shapes and colors of pebbles in the water when viewed from close up. He chances physical perspective again and again throughout the chapter, but it is in the act of looking upside down, actually suggesting that one might invert one's head, that he most vividly conveys the idea of looking at the world in different ways in order to be lost and awakened, just as the traveler to a distant land might feel lost and invigorated by such exposure to an unknown place.

21 After asking students to write their first essay about Moscow Mountain, I give them four additional short essays to write, each two to four pages long. We read short examples of place-based essays, some of them explicitly related to travel, and then the students work on their own essays on similar topics. The second short essay is about food—I call this the "Moscow Meal" essay. We read the final chapter of Michael Pollan's The Omnivore's Dilemma (2006), "The Perfect Meal," and Anthony Bourdain's chapter "Where Cooks Come From" in the book A Cook's Tour (2001) are two of the works we study in preparation for the food essay. The three remaining short essays including a "Moscow People" essay (exploring local characters are important facets of the place), a more philosophical essay about "the concept of Moscow," and a final "Moscow Encounter" essay that tells the story of a dramatic moment of interaction with a person, an animal, a memorable thing to eat or drink, a sunset, or something else. Along the way, we read the work of Wendell Berry, Joan Didion, Barbara Kingsolver, Kim Stafford, Paul Theroux, and other authors. Before each small essay is due, we spend a class session holding small-group workshops, allowing the students to discuss their essays-in-progress with each other and share portions of their manuscripts. The idea is that they will learn about writing even by talking with each other about their essays. In addition to writing about Moscow from various angles, they will learn about additional points of view by considering the angles of insight developed by their fellow students. All of this is the writerly equivalent of "inverting [their] heads."

Beneath the Smooth Skin of Place

22 Aside from Thoreau's writing and Hokusai's images, perhaps the most important writer to provide inspiration for this class is Indiana-based essayist Scott Russell Sanders. Shortly after introducing the students to Thoreau's key ideas in Walden and to the richness of his descriptive writing in the journal, I ask them to read his essay "Buckeye," which first appeared in Sanders's Writing from the Center (1995). "Buckeye" demonstrates the elegant braiding together of descriptive, narrative, and expository/reflective prose, and it also offers a strong argument about the importance of creating literature and art about place—what he refers to as "shared lore" (5)—as a way of articulating the meaning of a place and potentially saving places that would otherwise be exploited for resources, flooded behind dams, or otherwise neglected or damaged. The essay uses many of the essential literary devices, ranging from dialogue to narrative scenes, that I hope my students will practice in their own essays, while also offering a vivid argument in support of the kind of place-based writing the students are working on.

23 Another vital aspect of our work together in this class is the effort to capture the wonderful idiosyncrasies of this place, akin to the idiosyncrasies of any place that we examine closely enough to reveal its unique personality. Sanders's essay "Beneath the Smooth Skin of America," which we study together in Week 9 of the course, addresses this topic poignantly. The author challenges readers to learn the "durable realities" of the places where they live, the details of "watershed, biome, habitat, food-chain, climate, topography, ecosystem and the areas defined by these natural features they call bioregions" (17). "The earth," he writes, "needs fewer tourists and more inhabitants" (16). By Week 9 of the semester, the students have written about Moscow Mountain, about local food, and about local characters, and they are ready at this point to reflect on some of the more philosophical dimensions of living in a small academic village surrounded by farmland and beyond that surrounded by the Cascade mountain range to the West and the Rockies to the East. "We need a richer vocabulary of place" (18), urges Sanders. By this point in the semester, by reading various examples of place-based writing and by practicing their own powers of observation and expression, my students will, I hope, have developed a somewhat richer vocabulary to describe their own experiences in this specific place, a place they've been trying to explore with "open minds and notebooks." Sanders argues that

if we pay attention, we begin to notice patterns in the local landscape. Perceiving those patterns, acquiring names and theories and stories for them, we cease to be tourists and become inhabitants. The bioregional consciousness I am talking about means bearing your place in mind, keeping track of its condition and needs, committing yourself to its care. (18)

24 Many of my students will spend only four or five years in Moscow, long enough to earn a degree before moving back to their hometowns or journeying out into the world in pursuit of jobs or further education. Moscow will be a waystation for some of these student writers, not a permanent home. Yet I am hoping that this semester-long experiment in Thoreauvian attentiveness and place-based writing will infect these young people with both the bioregional consciousness Sanders describes and a broader fascination with place, including the cultural (yes, the human ) dimensions of this and any other place. I feel such a mindfulness will enrich the lives of my students, whether they remain here or move to any other location on the planet or many such locations in succession.

25 Toward the end of "Beneath the Smooth Skin of America," Sanders tells the story of encountering a father with two young daughters near a city park in Bloomington, Indiana, where he lives. Sanders is "grazing" on wild mulberries from a neighborhood tree, and the girls are keen to join him in savoring the local fruit. But their father pulls them away, stating, "Thank you very much, but we never eat anything that grows wild. Never ever." To this Sanders responds: "If you hold by that rule, you will not get sick from eating poison berries, but neither will you be nourished from eating sweet ones. Why not learn to distinguish one from the other? Why feed belly and mind only from packages?" (19-20). By looking at Moscow Mountain—and at Moscow, Idaho, more broadly—from numerous points of view, my students, I hope, will nourish their own bellies and minds with the wild fruit and ideas of this place. I say this while chewing a tart, juicy, and, yes, slightly sweet plum that I pulled from a feral tree in my own Moscow neighborhood yesterday, an emblem of engagement, of being here.

Bibliography

BUELL, Lawrence, The Environmental Imagination: Thoreau, Nature Writing, and the Formation of American Culture , Harvard University Press, 1995.

DAVIDSON, Cathy, 36 Views of Mount Fuji: On Finding Myself in Japan , Duke University Press, 2006.

DUBKIN, Leonard, "I Climb a Tree and Become Dissatisfied with My Lot." Enchanted Streets: The Unlikely Adventures of an Urban Nature Lover , Little, Brown and Company, 1947, 34-42.

GESSNER, David, Soaring with Fidel: An Osprey Odyssey from Cape Cod to Cuba and Beyond , Beacon, 2007.

ISAKSON, Elizabeth, "Journals." Assignment for 36 Views of Moscow Mountain (English 208), University of Idaho, Fall 2018.

SANDERS, Scott Russell, "Buckeye" and "Beneath the Smooth Skin of America." Writing from the Center , Indiana University Press, 1995, pp. 1-8, 9-21.

SLOVIC, Scott, "Teaching with Wolves", Western American Literature 52.3 (Fall 2017): 323-31.

THOREAU, Henry David, "October 1-20, 1853", Being in the World: An Environmental Reader for Writers , edited by Scott H. Slovic and Terrell F. Dixon, Macmillan, 1993, 371-75.

THOREAU, Henry David, Walden . 1854. Princeton University Press, 1971.

Bibliographical reference

Scott Slovic , “ 36 Views of Moscow Mountain: Teaching Travel Writing and Mindfulness in the Tradition of Hokusai and Thoreau ” , Caliban , 59 | 2018, 41-54.

Electronic reference

Scott Slovic , “ 36 Views of Moscow Mountain: Teaching Travel Writing and Mindfulness in the Tradition of Hokusai and Thoreau ” , Caliban [Online], 59 | 2018, Online since 01 June 2018 , connection on 07 April 2024 . URL : http://journals.openedition.org/caliban/3688; DOI : https://doi.org/10.4000/caliban.3688

About the author

Scott slovic.

University of Idaho Scott Slovic is University Distinguished Professor of Environmental Humanities at the University of Idaho, USA. The author and editor of many books and articles, he edited the journal ISLE: Interdisciplinary Studies in Literature and Environment from 1995 to 2020. His latest coedited book is The Routledge Handbook of Ecocriticism and Environmental Communication (2019).

By this author

Introduction (version en français) [Full text] Introduction [Full text | translation | en] Published in Caliban , 64 | 2020
To Collapse or Not to Collapse? A Joint Interview [Full text] Published in Caliban , 63 | 2020
Furrowed Brows, Questioning Earth: Minding the Loess Soil of the Palouse [Full text] Published in Caliban , 61 | 2019
Foreword: Thinking of “Earth Island” on Earth Day 2016 [Full text] Published in Caliban , 55 | 2016

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67-68 | 2022 Religious Dispute and Toleration in Early Modern Literature and History
65-66 | 2021 Peterloo 1819 and After: Perspectives from Britain and Beyond
64 | 2020 Animal Love. Considering Animal Attachments in Anglophone Literature and Culture
63 | 2020 Dynamics of Collapse in Fantasy, the Fantastic and SF
62 | 2019 Female Suffrage in British Art, Literature and History
61 | 2019 Land’s Furrows and Sorrows in Anglophone Countries
60 | 2018 The Life of Forgetting in Twentieth- and Twenty-First-Century British Literature
59 | 2018 Anglophone Travel and Exploration Writing: Meetings Between the Human and Nonhuman
58 | 2017 The Mediterranean and its Hinterlands
57 | 2017 The Animal Question in Alice Munro's Stories
56 | 2016 Disappearances - American literature and arts
55 | 2016 Sharing the Planet
54 | 2015 Forms of Diplomacy (16 th -21 st century)
53 | 2015 Representing World War One: Art’s Response to War
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BUELL, Lawrence, The Environmental Imagination: Thoreau, Nature Writing, and the Formation of American Culture, Harvard University Press, 1995. DAVIDSON, Cathy, 36 Views of Mount Fuji: On Finding Myself in Japan, Duke University Press, 2006. DUBKIN, Leonard, "I Climb a Tree and Become Dissatisfied with My Lot." Enchanted Streets: The Unlikely Adventures of an Urban Nature Lover, Little, Brown ...