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How to Write Great LinkedIn Articles (With Examples)

On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. 

However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.

Otherwise, why are others still doing it? Let’s dive in and see what LinkedIn articles can do. 

Table of content: 

What Is A LinkedIn Article?

Benefits of writing linkedin articles, how to write a great linkedin article, examples of great linkedin articles .

Articles are  different from updates . Basically they are longer, in-depth blog liked pieces where you can create and publish on LinkedIn for you to share content about: 

• Thought leadership
• Professional experiences and anecdotes
• Industry insights and expertise
• Advice for other professionals
• Opinions on developments in your field
• Content marketing messages in support of your brand

In our own opinion, we see there are three main benefits of writing LinkedIn articles.

Establishes You as a Thought Leader

Something critical in any industry is establishing yourself as a thought leader. Businesses are looking for candidates who are experts in their fields. An article outlining your expertise allows you to position yourself as precisely that.

Candidates could have similar levels of expertise on any given topic. However, from the employer’s perspective, the ones who have written a well-researched, competently written article have already proven their knowledge. This gives them a leg up on the other candidates.

Articles Help Grow Your Reach

At its core, the purpose of LinkedIn is to amass relevant connections that allow one to build a network within their field. An excellent article will resound among industry insiders, allowing you to make contact and  grow your own network .

Additionally, LinkedIn articles rank on Google. So, if yours does well enough, it will reach those who are searching for particular topics that you wrote about before. If an employer is looking for someone to handle a niche subject for their company, odds are they will reach out to any individual whose name comes up on the first page of the search results.

LinkedIn Provides Detailed Analytics on Articles

Finally, LinkedIn provides  detailed analytics  to all users who write on their publishing platform. You will know how many people clicked on your article, what areas it generated the most interest in, the careers of those who read it, and much more.

Not only will this help you understand the audience that is looking for information on the topics you are writing about, but it will help you shape your future articles. Detailed analytics let you know if you are heading in the right direction or if you need to change tack for the next one.

If you have decided on writing a LinkedIn article, it is important to make sure it is amazing. 

Unfortunately, we do not all write for a living. For those inexperienced in delivering professional quality articles, writing one for all your connections can be concerning. It might feel a bit like being asked to read your essay in front of your class.

But LinkedIn articles are not written exclusively by professional writers. While it may seem daunting, with enough effort you can write an article any professional would be proud of.

Choose Your Topic 

The most important aspect of writing a LinkedIn article is choosing what you want to write about. That is because you need to balance three critical factors at this part of the process: 

First, you want to make sure that you are writing about something you are knowledgeable about. This will make actually writing the article significantly easier because you will be more comfortable talking about it and need to do a lot less research ahead of time. 

You also want to make sure you are writing about something that people in your industry will read. Consider your audience: for instance, if you’re writing for software engineers, what topics would they want to hear about? What’s relevant to their field?

In a similar regard, you also want to find something unique to talk about. This means finding a new spin on a popular topic, discovering interesting new ideas to talk about, diving into niche subject matter, or anything else that is interesting and engaging.

These three aspects are often at odds with one another. There are many ways to go about balancing them, but the best thing you can do is research, research, research. Look at what people are talking about and find interesting topics not being discussed in your field.

Choose Your Headline

Headlines are critical in getting the reader’s attention. They need to be relevant to the topic at hand — no one is ever happy to read an article after a clickbait headline brought them there — while also garnering the reader’s attention.

In general, we encourage article headlines to be succinct and to the point. “Mitosis: Understanding Cell Division, the Contemporary Research Surrounding It, and the Future of the Industry” is a mouthful and insults the reader’s intelligence by over-explaining its purpose.

Instead, something like “Three Contemporary Mitosis Studies you Should Know” clearly states its purpose without over-explaining itself to the reader. Little changes like this can make a world of difference in the reader’s eyes.

That said, don’t go too far in the other direction. “Five Common Interview Mistakes and How to Avoid Them” is still a lot better than “Common Interview Mistakes” because it better prepares the audience for the structure and purpose of the piece.

Format Your Article for Easy Reading

There are a few tricks professional writers use to increase engagement in their articles. While a whole article could be written about these tricks, here are three of the most common ones:

• Keep your paragraphs and sentences relatively short and concise. When speaking to a business-oriented audience, you want to get to the point as quickly as possible. Dense, flowery text does not do that.
• If possible, include images to break up the text. Particular attention should be paid to the banner image, as it (along with the headline) will be your article’s first impression. Spend
• While LinkedIn Articles can be up to 125,000 characters, we recommend writing about 500-750 words an article. This retains reader engagement throughout the piece. Once your article reaches over 1,000 words, it might be time to consider cuts. When you are doing edits, always ask yourself: “Is this section really necessary?” Often, you’ll find that you’re unnecessarily discussing tangential topics that could instead be their own article.

For the last section of this article, we’ve found three excellent LinkedIn Articles and written a short explanation as to why they are effective. We hope that with these articles in mind you can get a sense of direction for your own articles.

How To Get Started With Your AI Journey  by Bernard Marr

Bernard Marr  is one of the premier article writers on LinkedIn, making him an ideal candidate to kick off our example section. In this article, Marr provides a thorough overview of AI, what it can do for one’s business, and how to practically begin implementing it.

This article is a great teaching tool because it demonstrates the tried and true tactic of delivering well-researched content that people want to read. AI is a topic few want to dive into because of its inherent complexity, which makes practical guides for beginners a relative gap in content surrounding it.

Marr pounces on that opening and delivers an article that provides an excellent introduction to AI implementation. At the moment of writing, this article has over 350 likes and 20 comments.

It’s Time for a New Definition of Success  by Jeff Haden

In this article,  Jeff Haden  discusses how one’s personal definition of success will often differ from what society’s overall definition is. Haden cites anecdotes and experiences from his own life en route to delivering an excellent thesis statement.

What we really like about this article is that it is interesting for just about anyone to read. In tackling a broad subject, Haden can reach a wide audience and receive additional engagement. At the moment of writing, this article has over 700 likes and 85 comments.

Five Business Lessons from Radio Disney  by Dave Kerpen

Finally, we have an article from  Dave Kerpen  written in the traditional “five tips” fashion. In it, Kerpen does exactly as the title says: extrapolate five lessons from his time working at Radio Disney.

We wanted to highlight this because of its accessibility. The listicle is used because consumers respond well to it, and having Disney in the title piques the average reader’s interest.

The article itself has relatively conventional advice — be persistent, prioritize connections, etc. — but it still received 150 likes because of its SEO-friendly formatting. This article provides a lesson in how far a little forethought in formatting and marketing can take your article.

Are You Ready to Write Your First Article? 

If you are planning to start your own blog, I suggest you try giving LinkedIn articles a shot first and see if there is any traction on your topics and content. 

You will eliminate the time needed to build your own site and get way fast response to see if your audience enjoys what you write before you invest more time and effort.

And if you are looking for more help to improve your LinkedIn game, we run  FREE LIVE Masterclasses  from time to time. 

Join me [in]side Content Conversion System and build out the foundation for your Content Pillars, Audience Personas, 90-Day Plug & Play LinkedIn Content Prompts. my signature Copywriting Techniques AND…

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A complete A-Z guide on how to create a follow-worthy personal brand that attracts your ideal clients and transforms your LinkedIn profile into a highly converting sales page.

Join personal brand boss™, take a look around., get insiders scoop..

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• Why LinkedIn is Important: 7...

Why LinkedIn is Important: 7 Reasons to Polish Your Profile Today

5 min read · Updated on December 17, 2021

You've heard LinkedIn is important, but is it actually? And if so, why? We take a deep dive into the networking platform.

Did you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But it's more relevant now than ever.

Why? Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.

Here are seven important reasons to create a LinkedIn account — or dust off your long-forgotten one.

1. You can tap into its powerful job board

What are the benefits of LinkedIn? You'll find a number of reasons in this list, but let's start at square one: As a job seeker, you can search its robust job board — and even apply to jobs — through the networking platform.

Search jobs by keywords and location. Even if you're not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.

You can also be sneaky about it. If you're connected with co-workers and managers, turn on your “I'm interested” button, which will let recruiters and potential employers know you're open to hearing about new opportunities. LinkedIn will hide this open invitation from folks at your current company.

With LinkedIn's premium account, you can access even more information about job openings. Send direct messages to recruiters and hiring managers, see how you compare to other applicants via insights, and even gain instant access to salary insights. While LinkedIn Premium is free for the first month, it's not absolutely necessary if you don't want to splurge on the $29.99 monthly fee.

2. You can build your brand

Just like companies build their brands, it's important for you to build your professional brand online. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six figures?

Personal websites are great for this, but they often come with extra costs — and hours and hours of building and finessing. LinkedIn is a simple way to put your name on the professional map. Upload a professional profile picture and write a powerful LinkedIn summary that emphasizes your strengths and showcases your personality. When recruiters, employers, co-workers, and managers peruse your profile, they should be able to gain a strong understanding of who you are and what skills you bring to the table.

3. It can help rank your name on Google

Chances are, if you apply to a job, one of the first things an employer or human resources manager will do is Google your name . Even emailing a new client could result in a Google sweep of your name.

If you've never Google'd yourself, now's the time. What pops up on the first page of results?

Here's another benefit of LinkedIn: Ranking on Google's first page can be difficult, but LinkedIn is a well-known and powerful network — and Google's into it. Because of that, it's typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio. If your LinkedIn profile is the first thing a prospective employer will see, then maybe it's time to get one ... or edit your existing one to stand out among the crowd. 

Related: Why You Should Google Yourself to Monitor Your Online Personal Brand

4. It maintains your rolodex of contacts

Remember that awesome young professional you met at that conference three years ago? Or that friend of a friend who was interested in freelancing for your company?

Honestly, probably not.

Rather than stuffing their business cards in your desk drawer or adding their email addresses to your outdated address book, add these folks to your professional network on LinkedIn when you meet them. Keep them in your connections so one day you can reconnect when the time's right.

5. You can research companies and its employees

Sure, if you're applying for jobs you can access openings from other job boards; there are plenty of those out there. However, LinkedIn offers other perks.

These days, many companies maintain their own LinkedIn pages where they'll update company information, share company news and insight, and showcase current employees. If the company knows what it's doing, you should get a good, solid feel for its culture and its people to make sure it's a fit for you before diving into the interview process or accepting a job.

6. It can help you tap into industry news

Like other social networking sites, LinkedIn aggregates a timeline when you log in. There, you'll find news updates from your connections, your groups, and your company. It's both fun and wise to keep tabs on industry trends and reports. 

7. Network, network, network!

Can we emphasize this enough? LinkedIn is such an important networking tool for professionals.

Even if you're an introvert and hate networking events, you can still foster meaningful LinkedIn connections . Through LinkedIn, you can build a relationship with mutual connections, folks in your field, and even your greatest role models. 

In conclusion

If you were wondering how many benefits to LinkedIn there could actually be, then hopefully this list convinced you it's one of your most powerful professional tools. With it, you can build and maintain your network, search for jobs, and build your professional reputation. Plus it's free. So why wait?

Is your LinkedIn in need of a makeover … or don't know where to start with your profile? TopResume offers LinkedIn makeover services that'll help you build your brand, attract recruiters, and grow your network.

Recommended Reading:

Ask Amanda: Can I Have 2 LinkedIn Profiles?

It's Time to Let Go of These 5 LinkedIn Misconceptions

Here's How to Get Noticed on LinkedIn

Related Articles:

How to Create & Change a Custom LinkedIn URL in 3 Easy Steps

12 Ways to Make Your LinkedIn Profile Stand Out (2023 Guide)

How to Write a Powerful LinkedIn Profile Summary

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LinkedIn Essay Topic Ideas & Examples

🏆 best linkedin topic ideas & essay examples, 🔎 good research topics about linkedin, 📝 interesting topics to write about linkedin.

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• Jeff Weiner: Chief Executive Officer of LinkedIn The purpose of this paper is to examine the CSR-related activities of Jeff Weiner, former Chief Executive Officer of LinkedIn, which is one of the world’s largest social networking sites.
• Data Mining in Social Networks: Linkedin.com One of the ways to achieve the aim is to understand how users view data mining of their data on LinkedIn.
• LinkedIn Ethical Dilemma The candidates most likely to be recruited by the employers using the LinkedIn website are the premium account holders whose applications appear at the top of the applications pile.
• LinkedIn as a Job Tool in the UAE According to the LinkedIn statistics, the number of employees who identify themselves as entrepreneurs in the UAE and use the network has almost doubled in 2016.
• LinkedIn Network’s Success and Functional Area At the time of the service’s arrival to the scene, the online domain was already familiar with the concept of social networks, mainly due to the massive success of platforms such as Facebook and MySpace.
• Management Information Systems: LinkedIn Corporation It highlights how information technology has been used in management, the general operations of the organization as well as how the use of information systems has helped the organization to attain a competitive edge.
• The LinkedIn Network and the Problem of Employment Every word written about you on the Internet can be helpful in terms of searching for your profile and offering you a certain position.
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Essays on Linkedin

49 samples on this topic

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Regions Riding Forward® Scholarship Contest

Their Story. Your Voice.

Your voice is your own. But it's also been impacted by others. Who, we wonder, has inspired you? Let us know by entering the Regions Riding Forward Scholarship Contest. 

You could win an $8,000 college scholarship

For the opportunity to win an $8,000 scholarship, submit a video or written essay about an individual you know personally (who lives in your community) who has inspired you and helped you build the confidence you need to achieve your goals.

The details

The 2024 Regions Riding Forward Scholarship Contest consists of four (4) separate Quarterly Contests - one for each calendar quarter of 2024. Regions is awarding four $8,000 scholarships through each Quarterly Contest.

Each Quarterly Contest has its own separate entry period, as provided in the chart below.

The entry deadline for each Quarterly Contest is 11:59:59 PM Central Time on the applicable Quarterly Contest period end date (set forth in the chart above).

No purchase or banking relationship required.

Regions believes in supporting the students whose passion and actions every day will continue to make stories worth sharing. That’s why we have awarded over $1 million in total scholarships to high school and college students.

How to enter, 1. complete an online quarterly contest application.

Enter the Regions Riding Forward Scholarship Contest by completing a Quarterly Contest application.  The second Quarterly Contest runs from April 1, 2024 through June 30, 2024. Complete and save all requested information. 

2. Prepare your Written Essay or Video Essay

For each Quarterly Contest, the topic of your Written Essay or Video Essay (your “Essay Topic”) must be an individual you know personally, who lives in your community. Your Written Essay or Video Essay must address how the individual you have selected as your Essay Topic has inspired you and helped you build the confidence you need to achieve your goals.

Written Essay and Video Essay submissions must meet all of the requirements described in the contest Official Rules. Your Written Essay or Video Essay must be (i) in English, (ii) your own original work, created solely by you (and without the use of any means of artificial intelligence (“AI”)), and (iii) the exclusive property of you alone.

Written Essays must be 500 words or less. You can write your Written Essay directly in the application, or you can copy and paste it into the appropriate area in the application form.

Video Essay submissions must be directly uploaded to the contest application site. Video Essays must be no more than 3 minutes in length and no larger than 1 GB. Only the following file formats are accepted: MP4, MPG, MOV, AVI, and WMV. Video Essays must not contain music of any kind nor display any illegal, explicit, or inappropriate material, and Video Essays must not be password protected or require a log-in/sign-in to view. You must upload your Video Essay to the application, and you may not submit your Video Essay in DVD or other physical form. (Video Essays submitted via mail will not be reviewed or returned.)

Tips to Record Quality Videos on a Smartphone:

• Don’t shoot vertical video. Computer monitors have landscape-oriented displays, so shoot your video horizontally.
• Use a tripod. Even small movements can make a big difference when editing.
• Don’t use zoom. If you need to get a close shot of the subject, move closer as zooming can cause pixilation.
• Use natural lighting. Smartphone lighting can wash out your video.

3. Review and submit your Quarterly Contest application

Review your information on your Quarterly Application (and check the spelling of a Written Essay) and submit your entry by 11:59:59 p.m. Central Time on the applicable Quarterly Contest period end date. The second Quarterly Contest period end date is June 30, 2024.

4. Await notification

Winning entries are selected by an independent panel of judges who are not affiliated with Regions. If your entry is selected as a Quarterly Contest winner, you will need to respond to ISTS with the required information.

Eligibility

For purposes of this contest:

• The “Eligible States” are defined as the following states: Alabama, Arkansas, Florida, Georgia, Iowa, Illinois, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee and Texas.
• An “accredited college” is defined as a nonprofit, two- or four-year college or university located within one of the fifty (50) United States or the District of Columbia.

To be eligible to enter this contest and to win an award in a Quarterly Contest, at the time of entry, you must:

• Be a legal U.S. resident of one of the Eligible States.
• Be age 16 or older.
• Have at least one (1) year (or at least 18 semester hours) remaining before college graduation.
• If you are not yet in college, begin your freshman year of college no later than the start of the 2025 – 2026 college academic school year.
• As of your most recent school enrollment period, have a cumulative grade point average of at least 2.0 in school (and if no GPA is provided at school, be in “good standing” or the equivalent thereof in school).

View Official Rules

NO PURCHASE OR BANKING RELATIONSHIP REQUIRED. PURCHASE OR BANKING RELATIONSHIP WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. The 2024 Regions Riding Forward Scholarship Contest (the “Contest”) consists of four (4) separate quarterly contests (each a “Quarterly Contest”): (1) the “Q-1 Contest;” (2) the “Q-2 Contest;” (3) the “Q-3 Contest;” and (4) the “Q-4 Contest.” The Q-1 Contest begins on 02/01/24 and ends on 03/31/24; the Q-2 Contest begins on 04/01/24 and ends on 06/30/24; the Q-3 Contest begins on 07/01/24 and ends on 09/30/24; and the Q-4 Contest begins on 10/01/24 and ends on 12/31/24. (For each Quarterly Contest, entries must be submitted and received by 11:59:59 PM CT on the applicable Quarterly Contest period end date.) To enter and participate in a particular Quarterly Contest, at the time of entry, you must: (a) be a legal U.S. resident of one of the Eligible States; (b) be 16 years of age or older; (c) have at least one (1) year (or at least 18 semester hours) remaining before college graduation; (d) (if you are not yet in college) begin your freshman year of college no later than the start of the 2025 – 2026 college academic school year; and (e) as of your most recent school enrollment period, have a cumulative grade point average of at least 2.0 in school (and if no grade point average is provided at school, be in “good standing” or the equivalent thereof in school). (For purposes of Contest, the “Eligible States” are defined as the states of AL, AR, FL, GA, IA, IL, IN, KY, LA, MS, MO, NC, SC, TN and TX.) Visit regions.com/ridingforward for complete Contest details, including eligibility and Written Essay and Video Essay requirements and Official Rules. (Limit one (1) entry per person, per Quarterly Contest.) For each Quarterly Contest, eligible entries will be grouped according to form of entry (Written Essay or Video Essay) and judged by a panel of independent, qualified judges. A total of four (4) Quarterly Contest Prizes will be awarded in each Quarterly Contest, consisting of two (2) Quarterly Contest Prizes for the Written Essay Entry Group and two (2) Quarterly Contest Prizes for the Video Essay Entry Group. Each Quarterly Contest Prize consists of a check in the amount of $8,000 made out to winner’s designated accredited college. (Limit one (1) Quarterly Contest Prize per person; a contestant is permitted to win only one (1) Quarterly Contest Prize through the Contest.) Sponsor: Regions Bank, 1900 Fifth Ave. N., Birmingham, AL 35203.

© 2024 Regions Bank. All rights reserved. Member FDIC. Equal Housing Lender. Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

2023 Winners

High school:.

• Amyrrean Acoff
• Leon Aldridge
• Kharis Andrews
• Colton Collier
• Indya Griffin
• Christopher Hak
• Aquil Hayes
• Jayden Haynes
• McKenna Jodoin
• Paris Kelly
• Liza Latimer
• Dylan Lodle
• Anna Mammarelli
• Karrington Manley
• Marcellus Odum
• Gautami Palthepu
• Melody Small
• Lauryn Tanner
• Joshua Wilson
• Mohamed Ali
• Kayla Bellamy
• Lauren Boxx
• Alexandria Brown
• Samuel Brown
• Thurston Brown
• Conner Daehler
• Tsehai de Souza
• Anjel Echols
• Samarion Flowers
• Trinity Griffin
• Kristina Hilton
• Ryan Jensen
• Miracle Jones
• Shaniece McGhee
• Chelby Melvin
• Lamiya Ousley
• Kiera Phillips
• Gabrielle Pippins
• Ethan Snead
• Sydney Springs
• Kirsten Tilford
• Tamira Weeks
• Justin Williams

2022 Winners

• Paul Aucremann
• William Booker
• Robyn Cunningham
• Kani'ya Davis
• Oluwatomi Dugbo
• Lillian Goins
• Parker Hall
• Collin Hatfield
• Gabrielle Izu
• Kylie Lauderdale
• Jacob Milan
• Jackson Mitchell
• Carmen Moore
• Madison Morgan
• Kaden Oquelí-White
• Kaylin Parks
• Brian Perryman
• De'Marco Riggins
• Brianna Roundtree
• Sydney Russell
• Carlie Spore
• Morgan Standifer
• Ionia Thomas
• Ramaya Thomas
• Jaylen Toran
• Amani Veals
• Taylor Williams
• Alana Wilson
• Taryn Wilson
• Aryaunna Armstrong
• Hannah Blackwell
• T'Aneka Bowers
• Naomi Bradley
• Arianna Cannon
• Taylor Cline
• Catherine Cummings
• Margaret Fitzgerald
• Chloe Franklin
• Camryn Gaines
• Thomas Greer
• Kayla Helleson
• Veronica Holmes
• Logan Kurtz
• Samuel Lambert
• Jaylon Muchison
• Teresa Odom
• Andrew Payne
• Carey Price
• Emily SantiAnna
• Curtis Smith
• Jered Smith
• Mariah Standifer
• Maura Taylor
• Anna Wilkes

2024 Ethics Essay Contest winners announced

Claire Martino , a junior from New Berlin, Wis., majoring in applied mathematics and data science, is the winner of the 2024 Ethics Essay Contest for the essay "Artificial Intelligence Could Probably Write This Essay Better than Me."

The second place entry was from Morgan J. Janes , a junior from Rock Island, Ill., majoring in biology, for the essay "The Relevant History and Medical and Ethical Future Viability of Xenotransplantation."

Third place went to Alyssa Scudder , a senior from Lee, Ill., majoring in biology, for the essay "The Ethicality of Gene Alteration in Human Embryos."

Dr. Dan Lee announced the winners on behalf of the board of directors of the Augustana Center for the Study of Ethics, sponsor of the contest. The winner will receive an award of $100, the second-place winner an award of $50, and the third-place winner an award of $25.

Honorable mentions went to Grace Palmer , a senior art and accounting double major from Galesburg, Ill., for the essay "The Ethiopian Coffee Trade: Is Positive Change Brewing?" and Sarah Marrs , a sophomore from Carpentersville, Ill., majoring in political science and women, gender and sexuality studies, for the essay "Dating Apps as an Outlet to Promote Sexual Autonomy among Disabled Individuals: an Intersectional Approach to Change."

The winning essays will be published in Augustana Digital Commons .

The Augustana Center for the Study of Ethics was established to enrich the teaching-learning experiences for students by providing greater opportunities for them to meet and interact with community leaders and to encourage discussions of issues of ethical significance through campus programs and community outreach.

Dr. Lee, whose teaching responsibilities since joining the Augustana faculty in 1974 have included courses in ethics, serves as the center's director.

If you have news, send it to [email protected] ! We love hearing about the achievements of our alumni, students and faculty.

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LinkedIn Settles Battle Over Faulty Ad Metrics

• by Wendy Davis   @wendyndavis , Yesterday

LinkedIn and two advertisers have agreed to settle a long-running battle over the social media platform's allegedly inflated ad metrics, according to papers filed Monday with  a federal appellate court.

Settlement terms have not been disclosed.

The move likely brings an end to a dispute dating to 2020, when the tech company TopDevz and recruiting platform Noirefy alleged in a class-action complaint that LinkedIn's erroneous metrics allowed it to charge inflated prices for ads.

TopDevz and Noirefy sued soon after LinkedIn said it “may have overreported” ad impressions and video views on some campaigns.

LinkedIn disclosed the measurement issue in November 2020, by which time the glitch had been fixed. The company also said the erroneous metrics potentially affected more than 418,000 customers, and that it would credit the accounts of affected advertisers.

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But the advertisers suing LinkedIn alleged that the inflated ad metrics led them to purchase more ads, and pay higher prices for them.

TopDevz and Noirfy raised several claims, including that LinkedIn violated California's false advertising law as well as a law that prohibits unfair business practices.

U.S. Magistrate Judge Susan van Keulen in the Northern District of California threw out the lawsuit in December 2021, ruling that companies can only sue for unfair business practices or false advertising when monetary damages won't remedy the alleged violation.

TopDevz and Noirefy then asked the 9th Circuit to reverse that ruling and reinstate the claims.

LinkedIn opposed that request, arguing that it “immediately took steps to correct the errors,” and issued “makegoods to all potentially affected advertisers that in most instances exceeded the amount of any possible overcharge.”

Last year, after LinkedIn and the advertisers filed their appellate arguments with the 9th Circuit, they agreed to attempt to settle the matter through mediation. 

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US military rescued mariners stranded in the Pacific after they used palm leaves to spell 'HELP' on the beach

• The US military this week rescued three men who had been stranded on a Pacific island for days.
• The men were spotted by a Navy aircraft after they used leaves to write "HELP" in the sand.
• An American officer hailed it as a crucial "act of ingenuity." 

In an unusual scene seemingly out of a movie, the US military this week rescued three individuals who were stranded on an island in the middle of the Pacific Ocean after they used palm leaves to write "HELP" in big letters on the beach.

The lost mariners spent more than a week stuck alongside their damaged boat at Pikelot Atoll, a tiny island that's part of the Federated States of Micronesia, before an American military vessel recovered them on Tuesday, US Coast Guard Forces Micronesia, Sector Guam said in a Wednesday statement .

A US Navy reconnaissance aircraft spotted the men from above on Sunday, leading to a breakthrough moment in the rescue operation.

"In a remarkable testament to their will to be found, the mariners spelled out 'HELP' on the beach using palm leaves, a crucial factor in their discovery," Lt. Chelsea Garcia, the search and rescue mission coordinator, said in Tuesday's Coast Guard's statement.

"This act of ingenuity was pivotal in guiding rescue efforts directly to their location," Garcia added.

The three mariners initially set off on a March 31 voyage from Polowat Atoll, which is around 100 nautical miles southeast of Pikelot. Nearly a week later, on Saturday, a relative of the men reported them missing to the US military, which quickly mobilized the search and rescue operation, according to the Coast Guard.

Related stories

A Navy P-8 Poseidon aircraft, which is used for patrol and reconnaissance missions, first identified the men, whose small motorboat had suffered damage and couldn't function anymore, at Pikelot on Sunday and airdropped them survival packages.

The following day, on Monday, a Coast Guard HC-130J Hercules recovery aircraft airdropped a radio on the island so that the US could communicate with the mariners, who said they were in good health and still had access to food and water, but needed help leaving the island.

By Tuesday morning, the Coast Guard Cutter Oliver Henry had arrived at Pikelot to physically rescue the men and bring them back to Polowat.

"This successful operation underscores the effective coordination and partnership between the US Coast Guard, the US Navy, and regional partners," Garcia said. "We extend our gratitude to everyone involved." 

The Coast Guard in its statement suggested that mariners should equip boats with an emergency position-indicating radio beacon, which is a battery-powered radio transmitter, to "enhance safety on the water." It's unclear if the three mariners had one when they set out on their journey on March 31.

Search and rescue operations are a significant part of the Coast Guard's responsibilities. This important service branch, for example, led the charge during last June's hunt for a submersible that went missing while traveling to visit the wreckage of the Titanic. The Coast Guard has also carried out more recent searches for individuals who went missing while on cruise ships .

The Coast Guard has long operated in the Pacific — its ships used to patrol American territories and other nearby countries for decades. But the service has increasingly played a more hands-on role in the region amid rising tensions between the US and China.

Such activity in the Pacific includes conducting training and exercises together with allies and partners and helping island countries police their coastal waters.

Watch: Coast Guard rescue pilot rates 9 search-and-rescue scenes in movies and TV

• Main content

Fact Check: Moon not visible before or after total solar eclipse

• Medium Text

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

A rendered image of a total solar eclipse silhouetting Toronto’s CN Tower surfaced online miscaptioned as a real view of the April 8, 2024 eclipse viewed in North America.

Old footage of an opening ceremony is being wrongly attributed to CERN to push a groundless conspiracy theory about the European nuclear research centre.

Fact Check Chevron

A video showing an eclipse filmed from an airplane dates to at least March 2015, despite posts sharing it in 2024 as showing the total solar eclipse witnessed in North America on April 8.

The U.S. National Football League (NFL) has not banned singer Taylor Swift from future Super Bowl games, contrary to claims circulating on social media.

The moon is not visible in the sky immediately before or after a total solar eclipse because the moon’s “dark side” faces the Earth, and not because the eclipse is fake or inexplicable, as suggested by posts shared online.

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