essay on online shopping experience

Online Shopping Essay

500+ words online shopping essay.

The trend of online shopping has increased in recent times with the increase of e-commerce and digital technology. With just a single click, you can shop for everything by sitting at your home as per your choice, convenience and budget. This essay on online shopping will help students learn about the pros and cons of online shopping. We have also compiled a list of CBSE Essays on different topics to help them improve their essay-writing skills. These essays will also help them improve their scores on the English exam.

What Does Online Shopping Mean?

Online shopping is the activity of buying products and services over the internet using a web browser or mobile app. It means buyers have to go online to reach a seller’s website and then select the product they want to purchase. The buyer can pay for the goods and services either online with a credit or debit card or upon delivery. Online shopping sites are also known by many other names such as e-shop, e-web-store, e-store, internet shop, web-store, web-shop, virtual store and online store. An online shop creates a physical analogy for buying products or services. Some of the famous online retailing corporations which facilitate the experience of online shopping are Amazon, eBay, Flipkart, Myntra, etc.

Online shopping is a growing area of the digital world and technology. Establishing a store on the Internet gives various options to consumers. With the growth of online shopping, most businesses have started selling their products online. Now, just having physical stores is not enough in this fast-paced world. Having online store interfaces for consumers has also become essential for running a business in the current scenario.

Benefits of Online Shopping

There are numerous advantages of online shopping. People feel more convenient while shopping online. They can shop from anywhere at their own convenient time through easy and safe payment methods. Online shopping has empowered consumers with various advantages such as convenience and time-saving, lower search costs, better product selection, lower prices, etc. One of the biggest benefits of online shopping is that you can buy the items you want with just a single click. Online stores are open 24 hours a day and are accessible from any location with an internet connection.

Online stores carry more variations and provide more varieties of a product as compared to traditional stores. This is because online stores don’t need to attractively display their items on shelves, and they can keep a larger amount of inventory on hand. They might also have small amounts of each item since they don’t need to display them and can order more from their supplier as needed.

Online shops tend to provide more information about items for sale than you would get in a physical store. Product descriptions most often include a description from the manufacturer, another description from the vendor, specific technical and size details, reviews from professional magazines and journals, and reviews from people who have bought the product. Having all this information available when you are considering a purchase makes you a more informed consumer without having to perform extra research by yourself.

Online stores are not burdened by the costs of running a physical store, such as the rent of the physical premises and wages of sales staff. The cost savings by online stores lead to lower pricing on the internet, passing on cost savings to shoppers. The internet encourages online vendors to compete with one another by lowering prices.

Disadvantages of Online Shopping

The benefits of shopping online also come with potential risks and dangers. When you shop online, you can’t touch or try out the product. You have to depend upon product pictures only. You can’t buy the product instantly. If you don’t get the product in hand immediately after payment, you have to wait for delivery, which can take days to weeks. There is no guarantee that you will get the product in its original shape; it might get damaged on the way. Sometimes, the product is very different from the pictures and description due to various reasons and also has poor quality. If, after receiving the package, expectations weren’t met, you need to go through a returns process which can be time-consuming. Apart from these, there is also a chance of security threats from online shopping. If the site is not secured, you have a risk of losing your card information.

Online shopping is one of the convenient ways of purchasing different products. However, there are some products which are better if they are purchased from physical stores. So, in the future, we can expect online stores to improve their technology, making way for a much easier and faster shopping experience.

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Essay on Online Shopping in 100, 200, and 300 Words.

Updated on
Dec 23, 2023

Shopping is something that many people love. It is particularly cherished during festive occasions such as Diwali, Navratri, Christmas or New Year etc. The shopping world has changed and evolved majorly providing us with various options of the same. The convenience of online shopping platforms has now come into play. Those days when individuals have to take on a long journey of shopping are now past us, all thanks to the various online shopping platforms that are now at the tip of our fingers. This is just a brief introduction to how to write an essay on online shopping. Now let’s have a look at the samples of essay on online shopping.

Table of Contents

1 Essay on Online Shopping in 100 words
2 Essay on Online Shopping in 200 words
3 Essay on Online Shopping in 300 words
4 Advantages

Essay on Online Shopping in 100 words

The way of shopping has been revolutionized by online shopping. It has made it possible and convenient to shop virtually from literally anywhere.

The sheer convenience of shopping is one of the biggest advantages of online shopping. For those individuals who are busy and struggle to find time to visit stores, online shopping is a boon.

Payments are easy this way with the variety of options available such as debit card, cash on delivery, etc. However, there are some drawbacks to online shopping as well. One of them is the delivery of the wrong item or a different item than that seen online. So one should be cautious and should make informed decisions.

Essay on Online Shopping in 200 words

In today’s world, as science and technology are progressing, a lot of things have become more convenient for us. One such thing is online shopping. Over the years due to its high demand and convenience, it has become very popular. It involves virtually placing an order on any e-commerce website without the need to go to a physical store. Various items such as shoes, gadgets, household products, and even groceries can be ordered from the comfort of your couch.

Some of the key benefits of online shopping are mentioned below:-

Crowd Avoided:- since online shopping is virtual, going to crowded places is avoided.
Convenience:- we can shop from the convenience of our homes.
Variety in products:- on different platforms, a vast range of products is available.
Variety in payment options:- Debit card, cash on delivery, etc payment options make it all the more convenient.

Although there are many pros of online shopping, there are some drawbacks as well. There have been many instances where wrong or damaged goods got delivered. There can be instances where a product may not match its depiction when delivered in terms of color, etc.

Some websites even scam people and are fraudulent. Hence, it is important to take caution while shopping online.

Essay on Online Shopping in 300 words

During the 1990s, the concept of online shopping came into play and since then, it has grown exponentially. Its principle lies in the ease of browning a wide variety of products on various e-commerce platforms. The e-commerce platforms have played a central role in enabling different businesses to connect with a global audience.

There are various advantages of online shopping, one of them being the ease of online shopping. With virtual stores, you can shop whenever you want and from wherever you want. The limitations of time don’t apply to the online stores. They are accessible 24/7.

Wide Range of Products

When you shop online, you don’t have to limit yourself to only some products. Online shopping opens a portal to a wide range of products to select from.

Saves time and money

When you shop online, you don’t have to go to stores. You can shop from the comfort of your couch. That saves time. And generally, online stores have some kind of offers and discounts going on which saves you money.

Although online shopping has many advantages, there are also certain cons that it carries with it. Some of those cons are mentioned below:-

Shipping issues

There can issues with the shipping such as the product may get damaged during its shipping or it may get delivered to the wrong address.

Return Policies

If the product is different and the customer wants to return it or get a refund, there can be certain policies that prevent the same.

Different item Delivery

There can be instances where the product, when delivered, is different from the one shown in the images online. Returning the same can be a hassle too as it has to be repacked for some resellers.

Hence, when shopping online one should always be cautious and take calculated decisions.

Deepansh Gautam

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IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

This IELTS Writing Task 2 post is about ‘online shopping and its merits and demerits’ . Here, I’ve discussed the advantages and disadvantages of virtual/online/e-shopping and presented a model answer on this Task 2 question. This model answer can guide you to write an answer to any online shopping related essay.

Let’s have a look at the question we are going to discuss today.

IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

The language of this task 2 question can be different in different exams.

Here’s another example of the same question:

An increasing number of people are buying what they need online.

What are the advantages and disadvantages for both individuals and companies to shopping online?

Nowadays, e-shopping or shopping online has an increasing trend among shoppers. It has both positive and negative sides. First, we need to make a plan for writing on this topic.

Here’s a short plan that may help you.

Planning and organisation:

Here is how I’ve planned the essay with a 4-paragraph structure:

Introduction: topic + thesis (2 sentences can be sufficient): Introduce the topic – ‘online shopping getting more popular’. Then write a thesis on how you are going to show that there are some positives and negatives of the issue.
Body paragraph on the reasons behind virtual shopping being so popular: You can write about straightforward ideas e.g. people get more convenience, and availability or choice of products. Give some real-life examples here.
Body paragraph on the negative sides of online shopping: Again, present some very general ideas e.g. customers get cheated and people become more isolated. Give some real-life examples here too
Conclusion: restate your ideas Online shopping has both advantages and disadvantages. You can give your personal opinion on how the disadvantages can be reduced.

Now let’s take a look at the model answer.

Model answer: expected band score – 7.5 to 8.0

In recent years, the rate of in-store shopping has plunged due to vast opportunities for buying different products including daily necessaries from hundreds of online stores. This essay will try to demonstrate chances such as convenience and product availability as the reasons behind the popularity of e-shopping whereas it will focus on swindling and isolation as the pitfalls of this issue.

Initially, the prime reason behind the popularity of e-shopping is convenience which can be easily understood from the thousands of virtual shops all over the world. To illustrate, people nowadays are busier than ever because of the fast pace of the world and they want to save as much time as they can for relaxation. Virtual shopping gives this magnificent prospect of time-saving and so people enjoy taking it. Besides, superstores sometimes run out of products in the precise moment when people need them which online shops rarely have this crisis. For instance, I needed a flat-screen monitor a few months ago but my local store had it out of stock. When I peeped into some online stores I found it easily on eBay.

Meanwhile, though shopping on the internet looks very promising, it is not without its setbacks. Many people, mostly the newcomers, regularly complain of getting tricked on virtual shopping and the rate of complaints is increasing at a faster rate. To explain, one of my friends has recently got swindled when he paid in advance for a smartwatch. Additionally, people often become isolated in their rooms through e-shopping which can affect their feelings and behaviour. As an example, a friend of mine started shopping online a couple of years ago even though the nearest superstore was only 500 metres away. His neighbours, nowadays, describe him as an ill-mannered and antisocial person which, needless to say, is the result of being home and becoming isolated from the outer world.

In brief, virtual shoppers obtain greater benefits if compared to in-store shoppers. Converting such shopping to a stress-free experience, it is turning out to be progressively more convenient. However, as clients may sometimes get deceived and become cut off from the social world, concerned authorities should look into the matter cautiously. (360 words)

Here are some other Task 2 questions which can be answered taking help from the given essay example on online shopping:

Some people support online shopping because it is convenient, while others argue that shopping on the internet poses threats. Discuss both views and give your opinions.
Nowadays on-line shopping has become more popular than in-store shopping. Is it a positive or a negative development?
Nowadays many people go shopping in their free time. Shopping has replaced many other activities that people used to choose as their hobby. What are the reasons for this? Is this a positive or negative development?

If you have written any answer to this question, you can post it in the comment box and we can discuss about it in details.

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Click here for a model answer to advantage-disadvantage topic: online shopping

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Traditional vs. Online Shopping Essay

Introduction.

Shopping constitutes a compulsory function for humans in all walks of life. For a majority of people, shopping is an activity that has transcended from being merely a necessity to one that has become a favorite pastime that brings happiness, recreation, and ‘quality time with friends and members of the family. There are basically 3 kinds of shopping where we buy things we require, things we convince ourselves we require, and things we look at (window shopping) just for pleasure. In the modern world of today, it is possible to indulge in all 3 kinds of shopping by utilizing 2 methods: Traditional shopping and ‘Online’ shopping.

Traditional shopping involves shoppers physically entering a brick-and-mortar store or shopping mall to select items of their choice, pay for them in cash or by credit card, and either take delivery personally or have them delivered to their homes by the retailer. ‘Online shopping is a relatively new method of shopping that involves the shopper sitting in front of a Personal Computer at any location (it could be at home, in the office, in friends’ apartments or in internet cafes), browsing through different categories of products at selected websites either alone or with the assistance of family members and/or friends, choosing items, paying for the purchases by credit card or by electronically transferring money from a bank account (from personal experience, I have noticed there is usually no other payment option).

The selected goods are delivered within a period ranging from a day to a week or even longer. In almost all cases, due to the fact that while selecting an item its availability is also clearly mentioned, the entire selection is delivered; if for some unforeseen reason some items are not delivered, then the value of those items is refunded to the customer by the ‘Online’ seller.

Traditional and ‘Online’ shopping are similar in two ways. Firstly, both forms of shopping follow the general concept of commerce; in both cases, there is a buyer and a seller, both of whom share a specific understanding of how the commercial transaction is expected to unfold, run its course and reach its satisfactory conclusion. Secondly, the prominent method of payment in both forms of shopping is credit card payment; although traditional shoppers can opt for check or cash payment, and although ‘Online’ shoppers can opt for electronic transfer of funds from their bank accounts, credit card purchases are preferred in both cases.

Traditional and ‘Online’ shopping is different in several ways. In one group of differences, Traditional shopping holds ‘absolute’ superiority: Firstly, shoppers experience the physical thrill of shopping. Shopping is commonly seen as a way of unwinding after a hard day’s work, or (especially in the case of housewives), escaping from the monotonous routine of everyday life (cooking, cleaning, and looking after the kids). Then there is festival shopping, which usually involves the entire family shopping for decorations and gifts for such occasions as Christmas, Easter, and Thanksgiving (personally, I have several fond memories of this).

Secondly, Traditional shoppers are brought face-to-face with an item that they can touch, feel and examine at close proximity – this goes a long way towards making up their mind to buy it. Thirdly, Traditional shoppers are able to talk with the salespersons or merchants of the store or mall upfront, and freely seek clarification or additional information about products that interest them. Fourthly, Traditional shoppers are able to bargain and obtain a better price for their purchases.

Although people in the United States do not usually engage in energetic bargaining, there are people of several other international cultures (such as Italians, Greeks, and Indians), to whom bargaining forms the essence of the shopping experience, and without which they would end up with the uncomfortable feeling of being cheated. Fifthly, Traditional shoppers are able to judge the merchant’s reputation (and by association, the products being sold in that store) by interacting with other customers. Sixthly, Traditional shoppers are able to take home their purchases immediately, or at the most have them delivered to their homes on the same or the next day.

They, therefore, save time as do not have to wait for days or weeks to receive their purchases as is the usual case in ‘Online’ shopping (there is also the distinct possibility of some items not being ultimately delivered due to some reason such as shortages caused due to improper inventory management). Lastly, almost everyone is well aware that today’s world is blemished by an increasing number of cybercrimes.

These have grown at an alarming rate with increasingly ingenious methods being adopted by computer-savvy criminals. A very large number of innocent people have been, and are being fleeced of their hard-earned money over the Internet – their only crime being that they had to give their personal and bank details while shopping online. On the other hand, Traditional shoppers do not need to give their names, address, and (most importantly) bank account information which are all ‘must-do’s in the case of ‘Online’ shopping.

In the second group of differences, ‘Online’ shopping holds the ‘absolute’ superiority. The first difference involves selection. ‘Online shoppers can browse through a wide selection of products from different retailers and place a single order involving products from different retailers, rather than otherwise embark on the tedious exercise of visiting several stores or malls physically to pick up a few items here and a few items there.

Secondly, ‘Online’ shoppers are benefited by a significant reduction in prices as ‘Online’ sellers have vastly reduced overheads to contend with (especially store/mall rent/maintenance and salaries/perks for salespersons) and are able to comfortably pass on a sizeable part of this benefit to customers in the form of reduced prices for the products sold. Lastly, ‘Online’ shoppers have the luxury of doing their shopping at leisure from the comfort of their home, without having to drive to far-away shopping destinations and being traumatized by rash drivers and difficult car parking situations.

In the third group of differences, both types of shopping score nearly equal points. The first difference involves the time element. In Traditional shopping, customers save time as don’t have to wait for days or weeks to receive their purchases. ‘Online’ shoppers choose the time and place to shop, thus saving valuable time and problems associated with traveling to and from the store.

Secondly, while admitting that the ‘sight and touch’ factor is important, ‘Online’ shoppers find it is irrelevant in the case of items like computers, consumer electronic items, cosmetics, perfumes, and jewelry, where ‘Online’ specifications are clear-cut, very detailed and imminently satisfactory. Lastly, while Traditional shoppers can get clarification and further information about a product from the salesperson or merchant, ‘Online’ shoppers have access to clarifying the information in the form of Frequently Asked Questions (FAQ) and ‘Online’ customer service for the products they intend to purchase.

From a fair and impartial judgment of both cases, it is my contention that Traditional shopping is definitely better than ‘Online’ shopping simply because the comparative number and weight of its advantages vis-à-vis ‘Online shopping is much more significant as compared to ‘Online’ shopping own unique advantages. As a result, while agreeing that ‘Online’ shopping continues to grow in the United States, it will not overtake Traditional shopping mainly because of the two greatest ‘arrows in the quiver’ of the latter – Firstly, it involves the formidably unique ‘sight and touches’ advantage that Traditional shoppers enjoy.

And secondly, it gives people an opportunity to mingle with others, interact with acquaintances, friends, and relatives and spend ‘quality time with them – in our increasingly busy and modern world of today comprising people increasingly cocooned in their own lives and problems, this pleasurable human interaction afforded by Traditional shopping is literally priceless.

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IvyPanda. (2024, March 8). Traditional vs. Online Shopping. https://ivypanda.com/essays/traditional-vs-online-shopping/

"Traditional vs. Online Shopping." IvyPanda , 8 Mar. 2024, ivypanda.com/essays/traditional-vs-online-shopping/.

IvyPanda . (2024) 'Traditional vs. Online Shopping'. 8 March.

IvyPanda . 2024. "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

1. IvyPanda . "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

Bibliography

IvyPanda . "Traditional vs. Online Shopping." March 8, 2024. https://ivypanda.com/essays/traditional-vs-online-shopping/.

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Online Shopping Experience, Essay Example

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Renting a server for an e-commerce site might seem like an unnecessary expense for many website owners, however, in order to protect customers and gain the trust of visitors, it might be a way of making online shopping experience more approachable. Implementing customization and safety features to benefit customers is the right approach to gain higher level of retention and customer satisfaction. Implementing SSL certificates, vulnerability scanning software and content verification, as well as providing excellent customer service are the main areas where website owners can make a difference.

Improvement Areas

According to Kleinman (2012, p. 3.) there are several improvement areas that companies involved in electronic transactions should tackle. Building trust is one of the main areas e-commerce website owners should be focusing on. (Comodo, 2012, p. 2)

a. Communicating expected delivery date

While many e-commerce sites have terms and conditions placed on the checkout page, not all of them communicate expected delivery date and conditions. Customers need to know whether they need to sign for the package, can specify time slots or can appoint a neighbor to receive the order. Customers are more likely to return to the site if there is an effective communication established. (Weithas, 2013)

b. Live customer service

No matter how detailed the product or service description is on the site, some customers would still like to ask questions. Having a virtual assistant who is knowledgeable logged into the live customer service system will increase customer satisfaction and eliminate problems during the process of clarifying terms, details and conditions.

c. Saving purchasing preferences

Tracking customer behavior can create some privacy issues, however, some online shoppers like the features of sites that remembers their preferences and favorite products. This means that they can use a “quick reorder” button and get the same products as last time. This option will also save them time and make them more satisfied with the shopping experience. (Kleinman, 2012, p. 10)

Renting a Server

For most e-commerce websites, advanced hosting plans are necessary to be ordered. First of all; the hosting needs to include SSSL security as well as a database service. Further, data transferred through the servers needs to be transcribed in order to protect customers’ data and financial details. For using images, multimedia and shopping cart software, renting a server would be safer and more cost-effective than getting the site hosted on a shared storage. E-commerce website owners can take advantage of dedicated server hosting or virtual dedicated packages.

According to Roggio (2009), an in-house server improves the performance of the site, therefore it is a tool to improve customer experience. When sending order and shipping updates, as well as customer marketing materials using an autoresponder service, having a dedicated or in-house server would mean that internet server and mail providers would not blacklist the e-mail, as it is not associated with other sites sending spam messages. In most cases, communication quality (ie. e-mail) is determined by the data going through the server. Having a “bad neighbor” on the shared hosting server can result in messages not being delivered to customers and reputation loss. Firewalls can easily be installed on dedicated servers, not slowing down the speed of the site, while improving efficiency, security and performance. Further, maintenance and backup solutions can be made more flexible. (Weithas, 2013)

Comodo (2012) Building trust with customers builds business. Identity and trust assurance technologies. Retrieved from http://www.comodo.com/pdf/ita_merchant.pdf

Kleinman, S. (2012) Online Shopping Customer Experience Study . Retrieved from http://www.pressroom.ups.com/pressroom/staticfiles/pdf/fact_sheets/comScore_Customer_Experience_White_Paper.pdf

Roggio, A. (2009) Ecommerce know-how: should you host your own website? Practical Ecommerce. Retrieved from http://www.practicalecommerce.com/articles/1200-Ecommerce-Know-How-Should-You-Host-Your-Own-Website-

Weithas, R. (2013) Engaging online shoppers with custom, in-the-moment experiences . Retrieved from http://webtrends.com/files/whitepaper/Whitepaper-Streams-Retail-Webtrends.pdf

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Online Shopping - Essay Examples And Topic Ideas For Free

Online Shopping refers to the activity of purchasing products or services over the Internet. Essays could discuss the rise of online shopping, its impact on retail businesses, and consumer behavior. The integration of technology like artificial intelligence and augmented reality to enhance online shopping experiences could also be explored. We have collected a large number of free essay examples about Online Shopping you can find at PapersOwl Website. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

The Pros and Cons of Online Shopping

Online shopping can save a lot of time because there is no need to go to a physical shop. The consumers also can save fuel and money, as the fees of internet connection is lower compared to the fees of travelling by vehicles. According to Lombardo. C, online shopping makes comparing prices easy for everyone. Many online stores often sell the similar and same products. On the internet, buyers can easily check and compare prices with just a few clicks […]

Online Shopping Today

The Internet is one of the most significant modern day inventions. Many people would agree that the Internet has transformed nearly every aspect of life, including the way we talk, live, and especially the way we shop. Although many people still shop at physical stores due to the risk of errors and fraud in online purchase, the Internet is rapidly improving the online shopping experience and making a secure virtual environment for shoppers. Shopping online has become increasingly popular among […]

Recreational Equipment Incorporated: SWOT Analysis

Introduction Recreational Equipment Incorporated, more commonly known as REI, is a consumer cooperative outdoor recreation retail corporation. They sell clothing, travel equipment, sporting goods, and camping gear. REI was founded in Seattle, Washington by Lloyd and Mary Anderson, in 1938. It all started when Lloyd and Mary decided that they needed a better way to purchase gear. At the time they were in pursuit of a new ice axe, and the best price they could find was twenty dollars. Twenty […]

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E-commerce Online Shopping and Amazon

About E-commerce E-commerce means Electronic Commerce, it is an emerging type of recent trading and promoting tools where buyers have the ability to take part in all stages of a buying decision while stepping through those processes electronically as opposed to in conventionally a normal store (with a real catalogue). The method by which e-commerce helps the customers in the free use of product data, buying the selected items securely, and final settled payments. It is really a rising topic […]

Effects of Online Shopping on the Fashion Industry

Abstract Online shopping and its impact on the evolution fashion was examined, in the context of the cultural shift in consumers. Right now is considered the most crucial time where the consumers have the most desire to shop whenever and wherever. Millennials are also given the credit for causing the shift in traditional in-store shopping habits to now online shopping. Within the fashion/retail industry, there has been a disruption in the traditional retail process because of the advancement of technology. […]

Is Technology Good or Bad

In a world overwhelmed by technology, it tends to be hard for an individual to recognize the importance of 'good technology' and 'awful technology'. The inquiry which makes this order so hard is, would could it be that makes technology positive or negative? Is it the actual technology that makes it positive or negative or is it us, the clients? Technology is a generally superb and great thing. It tends to be found in pretty much every part of our […]

Online Shopping Issues

The study assessed commonly occuring issues regarding selling and purchasing of goods online. It sought to apprehend Pakistani attitude about online shopping, it also encompasses their observable behavior that correlates to the online marketing world. Foreordained factors alter to shopper’s dependability to online grocery, it includes the quality of the products availed, shipping expenditure, shopper’s convenience, the risk involved and social media platform. With regards to the mention proportion, it show that the underlying issues constituting online shopping is the […]

Online Shopping Vs Traditional One

According to France philosopher, Jean Baudrillard who believes that “the characteristic of our society is the condition that people consume as if it is the center of their life”. Another characteristic of a consumer society is that people often spend their money and sometimes their time by purchasing goods that not actually cover their needs. Considering the purpose of my research, first, I tried to gather as many as I could culturally data, and secondly, that I should start looking […]

Online Grocery Shopping

As people’s lives are being more and more oriented toward high-tech and a smart living, many researches were conducted showing the customer’s point of view regarding this issue, as well as the management issues that arise from adopting this trend. Researches and studies varied between identifying the triggers that encourage both customers and companies to enter this world, the effect of introducing online selling on the company’s management and the future of both the online shopping and the traditional shopping. […]

Exploring the Price Dynamics of Online Shopping Networks

In the vibrant world of retail, home shopping networks have carved a unique niche, transforming the way consumers interact with and perceive the shopping experience. Central to this dynamic interaction is the intricate dance of pricing strategies employed by these networks. Let's embark on a journey through the realm of home shopping networks, unraveling the threads of their pricing strategies and the subtle artistry involved. Home shopping networks, with their televised showcases of products ranging from fashion and beauty to […]

The Digital Leap: Exploring the 99 Cent Store Online Shopping Experience

In an era where digital shopping has become the norm, the concept of a 99 cent store available online captures a unique niche in the retail world. The traditional 99 cent stores, known for their budget-friendly deals and treasure-hunt-like shopping experiences, have evolved to embrace the online marketplace. This essay delves into the dynamics of the 99 cent store in the online realm, exploring how this model adapts to digital consumer trends, its impact on shopping behavior, and the challenges […]

Shopping Online is Better than Shopping in Mall

Online shopping has become the emerging trend for 2020, with the increasingly competitive global online marketplaces through Google, Social Media, and large companies such as Amazon. By the end of this year, the online market is expected to reach 4 trillion dollars. Online shopping gives consumers the ability to shop and purchase products in the comfort of their own homes with the ease of returning products they don't want. In this case study, we will discuss how online shopping started, […]

Online Shopping of Women Apparels in India

Introduction The cutting edge for business today is E-commerce. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. It relates to a website of the vendor, who sells products or services directly to the customers from portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT (Electronic fund transfer) payments. E-commerce or E-business involves carrying on a business with the […]

SRS Document for Online Shopping

The inspiration driving this wander is to make a utilitarian site for people to have the ability to both buy and offer items. Customers of this site will have the ability to make a record of items which will supply them with an easy to use interface to both purchase things recorded by various customers and pitch things to various customers. The fundamental essentials express that the customers will have the ability to securely enlist and manage their profiles. They […]

To Determine how Sales Promotion and Website Quality Triggers Online Impulsive

The body of literature on impulse buying behaviour has grown over the years with researchers researching different factors and influences that are likely to induce impulsive buying behaviour in consumers. With such a wide scope of the study, we limit our discussion to focus on those findings that bear specifically on the purpose of the present study. Impulsive buying according to Lin & Lo (2016) is different from rational buying in that the impulsive buyer focuses on the instant benefit […]

Is Gamification Good for Ecommerce?

The product is done, the brand and all resources are set. Now all you need to think is the promotion! While you are probably familiar with social media outreach, email marketing and other popular forms of brand promotion, there might be one avenue you haven’t considers – gamification. Gamification is a fun and challenging strategy that persuades customers to interact with your ecommerce store in a novel way. Who doesn’t like games, right? They draw people in and keep people […]

The Viability of 3D Printers as a Consumer Shopping Solution

As technology advances around the world, there has become a need for instinct gratification. The easy availability of materials has allowed society to have everything people ever desire at the tips of their fingers. Every year, more proposals for updates on technology are invented in hopes to expand the industrial science world. In today's world, there is a huge discussion over the topic of 3D printing becoming a regular program for shopping and consumer goods from the convenience of homes. […]

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Home — Essay Samples — Business — Online Shopping — A Comparison and Contrast Between Shopping Online and Traditional Shopping

A Comparison and Contrast Between Shopping Online and Traditional Shopping

Categories: Online Shopping Shopping Mall

About this sample

Words: 496 |

Published: Jan 30, 2024

Words: 496 | Page: 1 | 3 min read

Convenience, social interaction, online shopping.

Ability to shop anytime and anywhere: Online shopping allows consumers to make purchases at any time of the day from the comfort of their own homes.
Saving time and effort: With online shopping, consumers can avoid the hassle of traveling to physical stores and waiting in long lines.
Access to a wide range of products and stores: Online shopping provides access to a variety of products and stores that may not be available in a local area.

Traditional Shopping

A physical shopping experience: Traditional shopping allows consumers to physically see and touch products before making a purchase.
Immediate product availability: Consumers can immediately obtain the products they purchase without having to wait for shipping.
Opportunity for tactile experience: Traditional shopping allows consumers to try on clothing and test out products before making a purchase.
Unlimited product options: Online shopping provides consumers with an almost limitless variety of products to choose from.
Access to international stores: Consumers can access products from international stores without having to travel to those countries.
Ability to compare prices and reviews easily: Online platforms allow consumers to compare prices and read reviews from other buyers before making a purchase.
Limited product options based on local availability: Traditional shopping limits consumers to products that are available in local stores.
Limited access to exclusive deals or discounts: Traditional shopping may not provide access to the same exclusive deals and discounts that online platforms offer.
Lack of easy comparison for prices and reviews: Consumers may find it more difficult to compare prices and read reviews for products in traditional stores.
Shopping alone without any social interaction: Online shopping lacks the social aspect of traditional shopping, as it is typically done alone.
Limited personal assistance or advice: Consumers may have limited access to personal assistance or advice when shopping online.
Possibility of anonymous shopping: Online shopping allows consumers to remain anonymous and not engage with others during the shopping process.
Opportunities for personal interaction with sales associates: Traditional shopping provides consumers with the opportunity to interact with sales associates and receive personalized assistance.
Social engagement with fellow shoppers: Consumers can socialize with other shoppers and seek their opinions or advice when shopping in physical stores.
Ability to obtain immediate assistance and personalized advice: Traditional shopping allows for immediate assistance and personalized advice from sales associates.

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Pappas, Stephanie. 'Consumer Behavior: How People Make Buying Decisions.' HBR Ascend, 2020.Smith, Aaron. 'Online Shopping and E-Commerce.' Pew Research Center, 2021.Thompson, Derek. 'The Economics (and Nostalgia) of Dead Malls.' [...]

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Compare and Contrast Essay: Online Shopping vs. In-Person Shopping

Over the recent year shopping has taken two turns, the have the most classic form in person shopping and online shopping. They may be similar in their basics but online shopping and in person shopping are different based on the experience, time consumption, and the variety and availability of the items. They may be but the environment changes the situation a person is in and the interaction one has go through home or in an actual store.

Experience is a major component in shopping be it experience with the way a shop or way a website is set up. Amazon and target are two good examples in the difference between online and in person. While shopping in amazon.com consumers can expect to find almost anything with ease and minimal problems, but there can be other factors that can lead to problems. For example, consumers internet can be slow, or their phones could be cut off because they forgot to pay their bill. In person shopping does not have problem with slow internet or forgotten phone bills, any shopper can browse and find what they need or finds something that they might have needed but forgot. But in person shopping also has their downside for instance a shopper may forget the list of items they need or run into other fellow customer that will bother them believing them to be an associate of the store. In the end online shopping experience has a better impact on the shopper.

Another component is time consumption. Many shoppers are workers as well and need to organize their day to be early to their jobs and have time for their shopping for home necessity. Online shopping is time consuming but can be controlled because it can be done from anywhere. A consumer can be at home shopping and getting ready for work and still make it in time. But of course, there are consumer that get stuck and stay online shopping locked onto their screen looking for items they need or just want. In person shopping is good because you can browse on your way to work early in the morning and get your necessities and leave easily. But there is the possibility of getting stuck in traffic. Traffic can happen at any given time and a shopper can shop and then find out they are stuck and would be late for work. Given the time consumption of each online shopping comes to the top for less time consumption because traffic wouldn’t faze it at all.

Lastly it comes down to variety and availability. Variety and availability brings in more consumer to look and buy for items they need. Online shopping can have variety to the max. You have many shops at your disposal and can move to each site with ease. The chance of online shops to not have the product are low and if they don’t have what a consumer need then their other websites. With shopping in person, the chance of items being out of stock are higher than online. The shopper then must leave and go to another store where they may or may not have the item they need. In online shopping a consumer can find almost exactly what they need no problem but in person shopping chance are almost less than half of online shopping making online shopping more convenient.

In the grand finally of online shopping and in person shopping consumers can have better experiences online shopping. Time consumption would go in favor for online because of its flexibility of location and speed of looking for items. For variety and availability online shopping come out as more favorable.

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Essay on Shopping

Students are often asked to write an essay on Shopping in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Shopping

What is shopping.

Shopping is an activity where people buy goods or services. It is done in shops, markets, or online. These places have a variety of items like clothes, food, electronics, and more. People can choose what they need or want.

Types of Shopping

There are two main types of shopping: in-store and online. In-store shopping means going to physical shops. Online shopping is done on the internet, using websites or apps. Both types have their own benefits.

Why We Shop

People shop for many reasons. Some shop for basic needs like food and clothes. Others shop for fun or to buy gifts. Shopping can also help people feel good and enjoy their time.

Shopping and Economy

Shopping is important for the economy. When people buy things, it helps businesses grow. This can lead to more jobs and wealth. So, shopping not only satisfies our needs but also helps the economy.

Smart Shopping

Smart shopping means buying things wisely. It involves comparing prices, checking quality, and avoiding unnecessary items. This helps to save money and make the best use of resources. It’s a good habit for everyone.

250 Words Essay on Shopping

Shopping is an activity where people buy goods or services. It can be done in different places like shops, malls, or online. People shop for many things like food, clothes, toys, and books. Shopping can be fun and exciting, especially when you find something you really like or need.

There are two main types of shopping: in-store and online. In-store shopping means going to a physical store to buy things. You can touch and see the items before you buy them. Online shopping is when you buy things on the internet. You can shop from home or anywhere with a computer or phone. It’s easy and convenient, but you can’t touch or see the items before buying.

Why do People Shop?

People shop for many reasons. Some shop because they need things like food or clothes. Others shop for fun, to pass time, or to find new things. Shopping can also be a way to relax and enjoy. Some people even shop as a hobby.

In conclusion, shopping is a common activity that people do for different reasons. Whether it’s in-store or online, shopping can be a fun and exciting experience. It’s a way for people to buy what they need or want, and sometimes, it’s just a way to have fun and relax.

500 Words Essay on Shopping

Shopping is a common activity that we all do. It means buying things we need or want. We can shop for food, clothes, toys, books, and many other things. Shopping can be done in many places like stores, markets, and even online. It is an important part of our daily life.

There are two main types of shopping. The first is necessity shopping. This is when we buy things we need like food, medicine, or school supplies. The second type is luxury shopping. This is when we buy things we want but don’t need. These could be things like a new video game, a fancy dress, or a new toy.

Places for Shopping

There are many places where we can go shopping. Supermarkets are big stores where we can buy many different things like food, clothes, and household items. Smaller stores or shops sell specific things. For example, a toy store sells toys, a book store sells books, and a clothing store sells clothes.

Another place to shop is at a market. Markets can be indoors or outdoors. They often sell fresh food, handmade items, and second-hand goods. Some markets are only open on certain days of the week.

Online shopping is also very popular. This is when we buy things over the internet using a computer or a phone. The things we buy are then delivered to our home.

Why Do We Shop?

We shop for many reasons. We need to buy food to eat and clothes to wear. We also shop to buy gifts for others on special occasions like birthdays or holidays. Sometimes, we shop for fun. It can be exciting to buy new things, especially if they are things we have been saving up for.

Responsible Shopping

Even though shopping can be fun, it’s important to be responsible. This means we should only buy things we need or can afford. We should also think about the environment. For example, we can bring our own bags to the store instead of using plastic bags. We can also choose to buy things that are made in a way that is good for the environment.

Shopping is a part of our everyday life. It can be fun, but it’s also important to be responsible. Whether we’re shopping at a store, a market, or online, we should always think about what we need, what we can afford, and how our choices affect the environment.

That’s it! I hope the essay helped you.

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Describe a Good Experience of Online Shopping

Describe a good experience of online shopping..

Intro. Well, we live in a technological era, technology spreads its legs in every NOOK and corner. I have always been interested in doing shopping with friends and family. It is the best way to spend my leisure time. Sometimes I like to do shopping with family outside and sometimes I prefer to do online shopping and I attain experience other good or bad. However here I will like to talk about a good experience from online shopping.

when. I vividly remembered that the first month my cousin’s sister’s marriage was held so I wanted to purchase an elegant dress for her marriage but due to extensive work, I had no time to do shopping with the family. merely a few days left for her marriage yet I purchased nothing. I was perplexed by what I do.

who. Then, I discussed this matter with my friend. She suggested you should do online shopping on Flipkart site. She told me it is eminent site among youth for shopping. Apart from this, she awarded me, this site also provide huge discount to their customers. After that, I checked dresses on that site and fortunately, I found one dress that was black in color with white combination. it is an Indo Western dress and looked like a gown.

Describe a good experience of online shopping

Moreover, they provided fast delivery as I received my package within 2 days. Last but not least, when I opened my parcel I was surprised to get a 500 rupees coupon as a gift which I will use in the next shopping.

All in all, that was a time when I do online shopping and achieved a good experience. Now I always prefer to do shopping through this site.

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Essay on Online Shopping

Table of Contents

Online Shopping Essay : Shopping is a pastime cherished by many, particularly during festive occasions such as Diwali and Eid. These moments provide the perfect excuse to begin on shopping excursions with our dear family members, friends, and loved ones. The world of shopping has evolved significantly, offering us a excess of options ranging from traditional physical stores to the convenience of online shopping platforms.

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Target Exam ---

Gone are the days when individuals had to start on lengthy journeys for their shopping needs. In the present day, the shopping landscape has transformed dramatically. Thanks to the numerous online shopping platforms at our disposal, we can now wallow in retail therapy without ever leaving the comfort of our homes. In this article, we will search into the world of online shopping and its growing significance.

Online Shopping Essay 200 words

Online shopping has revolutionized how we shop. It’s a convenient and widely embraced way of making purchases through the internet, making it possible to shop from virtually anywhere.

The biggest advantage of online shopping is its sheer convenience. It’s a game-changer for busy individuals who struggle to find time for physical store visits. With online shopping, you can make purchases 24/7, fitting it seamlessly into your schedule without the pressure of store closing hours.

Variety is another key perk. Online stores offer an extensive array of products. You can effortlessly explore different websites, compare prices, and discover unique items that might not be accessible at your local stores.

Payment is a breeze as well. You can use credit or debit cards, and some online retailers even offer cash-on-delivery options.

However, there are some drawbacks to consider. Sometimes, what you see online may not match what arrives at your doorstep. Issues like color or size discrepancies can be disappointing. Furthermore, there are fraudulent websites that lure you in with unbelievable deals.

In conclusion, online shopping is a modern convenience that saves time and opens up a world of choices. Just remember to exercise caution and make informed decisions to ensure a positive online shopping experience.

Online Shopping Essay 300 words

With the progress of technology and science, people now have the convenience of doing many things from their homes, and one of these conveniences is online shopping. Online shopping has become incredibly popular due to its increasing demand and popularity among people. It involves buying things online without having to visit physical stores. In today’s busy world, where people are occupied with work and have limited time for shopping, online shopping has become a great solution. It allows people to order various items like clothes, shoes, gadgets, and appliances from the comfort of their homes.

Let’s take a closer look at the benefits of online shopping:

Convenience : Online shopping is a fantastic option for individuals with busy schedules who can’t find time to visit physical stores due to work commitments.
Avoiding Crowds : It’s a convenient option for those who dislike crowded places like malls. They can simply order what they need from home or work.
Variety : Online shopping provides a wide range of options that you might not find in physical stores. You can explore different websites and select products that match your preferences.
Payment Options : Online shopping doesn’t require physical cash. You can make payments using debit or credit cards, and some websites even offer cash-on-delivery as an option.

However, like any other convenience, online shopping has its drawbacks. Despite its ease and convenience, there are instances where online purchases may disappoint you. Items ordered online might not match your expectations when they are delivered. This can include differences in color, size, or other factors compared to the item you saw online. Additionally, there are fraudulent websites that offer enticing deals but turn out to be scams. Therefore, it’s essential to exercise caution and make informed choices when shopping online to avoid any potential issues later on.

Essay on Online Shopping 400 words

The concept of online shopping first emerged during the 1990s and has since experienced expectational growth. Its retrial lies in the ease of browsing a wide range of products and making purchases with just a few clicks, attracting millions of consumers worldwide. E-commerce platforms have played a central role in enabling businesses to connect with a global audience, transcending geographical boundaries.

Advantages Of Online Shopping

One of the biggest advantages of online shopping is how easy it is. You can shop whenever and wherever you want without having to go to physical stores. It doesn’t matter if it’s early in the morning or late at night – online stores are always open, which is great for busy people.

Lots of Choices

Online shopping gives you a huge variety of products that you might not find in regular stores. You can look at products from different brands and compare prices easily, so you can make smart decisions.

Saves Time and Money

Online shopping saves you time and money. You don’t have to waste time going to stores, and many online shops have discounts and special offers that make things cheaper.

Disadvantages Of Online Shopping

One downside of shopping on the internet is that you can’t touch or see the products in person before buying them. This can be a problem, especially for things like clothes and electronics, where it’s important to feel and try them out.

Shipping Issues and Returns

Sometimes, when you order things online, they can get delayed during shipping, which can be really frustrating. Also, returning items can be a hassle because you have to package them up and send them back to the store.

Concerns About Security

When you shop online, you have to give out your personal and financial information, which can make some people worried about security. While most reputable online stores have strong security measures in place, some people are still afraid of their data being stolen.

The Impact of Online Shopping on Traditional Stores

The popularity of online shopping has had a big effect on regular stores. Physical stores are now facing more competition, and some of them are trying new strategies to stay relevant, like selling both online and in their stores.

The Future of Online Shopping

The future of online shopping is closely linked to technological progress. Innovations like virtual reality (VR) and augmented reality (AR) are set to improve the online shopping experience, allowing customers to see and imagine products before making a purchase.

Personalized Shopping Experience

Online stores are using data-driven technologies to provide tailored shopping suggestions. By studying customer preferences and actions, these retailers can recommend products customized to individual tastes.

Sustainability in E-Commerce

As concerns for the environment continue to grow, sustainability will play a crucial role in shaping the future of online shopping. Shoppers are increasingly looking for eco-friendly products, and e-commerce companies are adopting sustainable practices to meet this demand.

Online shopping has transformed the landscape of retail, providing unmatched convenience and access to a wide range of products. While it has its drawbacks, its advantages keep drawing more and more customers from around the world. The future of online shopping seems bright, as technology and sustainability play pivotal roles in its growth.

Online Shopping Essay 10 Lines

Shopping on the internet is referred to as online shopping.
Online shopping allows us to buy anything using our smartphones.
With online shopping, there’s no need to visit physical stores anymore.
People who are not familiar with smartphones cannot engage in online shopping.
Through online shopping, you can have your favorite items delivered to your doorstep.
When you shop online, you can compare product prices and choose the more affordable options.
Some well-known websites for online shopping include Alibaba, Amazon, Flipkart, eBay, and more.
During online shopping, you can only view the products virtually.
Online shopping doesn’t provide instant access to the product.
Online shopping is a modern and flexible way to purchase goods.

Online Shopping Essay 500 words

The popularity of online shopping has surged recently due to the growth of e-commerce and digital advancements. With a simple click, you can now conveniently shop for anything from the comfort of your home, tailored to your preferences and budget. This article explores the advantages and disadvantages of online shopping, providing valuable insights for students. Additionally, we’ve gathered a collection of CBSE essays covering various subjects to aid in enhancing their essay writing abilities. These essays can also contribute to improved English exam scores.

What Does Online Shopping Mean?

Online shopping is when you buy things on the internet using a website or a mobile app. Instead of going to a physical store, you visit a seller’s website online and pick the item you want to buy. You can pay for your stuff either by using a credit or debit card online or when it gets delivered to you.

Online shopping websites go by different names like e-shop, e-web-store, e-store, internet shop, web-store, web-shop, virtual store, and online store. Think of an online shop like a virtual version of a regular store where you can buy things.

Some well-known online shopping places include Amazon, eBay, Flipkart, Myntra, and others. They make it easy for people to shop online.

What Is Online Shopping?

Online shopping means buying things on the internet using a website or a mobile app. Instead of going to a physical store, you visit a seller’s website and pick what you want to buy. You can pay for your stuff online with a credit or debit card or when it gets delivered to you. Online shops have different names like e-shop, e-store, internet shop, web-store, web-shop, virtual store, and online store. They work like regular stores, but they’re on the internet. Some famous online stores are Amazon, eBay, Flipkart, Myntra, and others.

Online shopping is getting more popular thanks to the internet and technology. Many businesses now sell their stuff online because having physical stores isn’t enough anymore. In today’s fast-paced world, having an online store is essential for running a successful business. Advantages of Online Shopping

Online shopping offers several benefits that make it a preferred choice for many. Shoppers find it incredibly convenient as they can make purchases from anywhere and at any time that suits them. Online transactions are also secure and hassle-free.

One significant advantage of online shopping is the ease of use. You can buy what you need with just a single click. Online stores are open 24/7, accessible from anywhere with an internet connection.

Online retailers typically offer a wider range of products compared to traditional stores. This is because they don’t have to worry about displaying items on shelves and can keep more items in stock. They can also order additional stock as needed.

When shopping online, you get access to detailed information about the products on offer. Product descriptions usually include information from the manufacturer and vendor, technical specifications, size details, and reviews from both experts and regular customers. This wealth of information helps you make informed decisions without the need for extensive additional research.

Disadvantages of Online Shopping

Online shopping has its perks, but it’s not all smooth sailing. One thing to keep in mind is that when you shop online, you can’t actually see or touch the product in real life. You’re basically relying on product pictures to make your decision. Plus, you can’t just grab the item and head home – you’ve got to wait for it to arrive, and that can take a while, anywhere from a few days to a few weeks.

Then there’s the chance that your precious purchase might not survive the journey to your doorstep and arrive damaged. And sometimes, what you get looks nothing like what you saw in the pictures or what was described, and it might not be up to snuff in terms of quality. If you end up feeling let down when you finally get your hands on the package, the return process can be a bit of a hassle.

But that’s not all – there’s also the issue of security. If the website you’re shopping on isn’t secure, there’s a risk that your card information could be at risk of falling into the wrong hands.

Online Shopping Essay FAQs

What is online shopping essay.

An online shopping essay is a piece of writing that discusses the pros and cons of buying products or services through the internet.

What is the benefit of shopping online?

The main benefit of shopping online is the convenience it offers, allowing you to buy items from the comfort of your home and access a wide variety of products.

What is important online shopping?

Important aspects of online shopping include secure payment methods, reliable websites, and checking product reviews to make informed buying decisions.

What is online shopping in simple words?

Online shopping means purchasing things from websites or apps on the internet instead of going to physical stores.

What is online shopping class 7?

In the context of a 7th-grade class, online shopping would refer to the act of buying products or services using the internet.

What is the main advantage of online shopping?

The main advantage of online shopping is the convenience of shopping from anywhere and having access to a wide range of products and discounts.

Buying things on the Internet (Corrected essay)

Buying things on the Internet, such as books, air tickets and groceries, is becoming more and more popular. Do the advantages of shopping in this way outweigh the disadvantages?

WRITING TASK 2

You should spend about 40 minutes on this task.

Write about the following topic.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

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Sample essay written by Nguyen Yen

In recent years, there has been a growing trend that people tend to buy things on the Internet. This present both pros and cos, however, in my opinion, its benefits are much more significant than the drawbacks.

In recent years, there has been a growing trend that people tend to buy things on the Internet in online shopping . This present both pros and cos cons , however, in my opinion, its benefits are much more significant than the drawbacks.

The phrase “buy things on the Internet” is already used in the essay topic. Try to shorten it by using a suitable buzzword, such as “online shopping”

Words such as 'people' and 'ideas' have the potential to be vague. So, avoid saying “people tend to” if possible.

The second sentence in the introduction has too many commas. Break it into two simple sentences if necessary.

On the one hand, shopping online online shopping brings to the consumers some disadvatages. Initially, since people are unable to touch or to see the products they want to buy in reality, it is always hard for them to examine the quality of these products. As a result, they might purchase the items with poor quality. In addition to that, as the consumers do not feel happy with the items they had bought online, they tend to abandon these products or dont do not use them at all. This is definitely a watse waste of money. Moreover, buyings thing on the Internet often makes people confused since there are a great number of shops on the Internet. To be specific, the buyers might see the same products in several shops, but the prices for these items can be very different, ranging from reasonable to prohibitedly expensive price . Consequently, they will not know which products they should purchase.

The second sentence is too wordy, due to the fact that the words “ people ”, “ they ”, and “ them ” all have been used despite being unnecessary. Since the main focus here is the products, not the people using them, I suggest rewriting the whole sentence into passive voice .

Avoid using contraction (“ don’t ”) in an academic context.

The ideas and sentence structures being used here are kinda repetitive. Regarding of online shopping, there are many issues that are worth mentioning ( shipment delays, misleading online marketing, annoying advertises, etc)

On the other hand, I am of the opinion that shopping online online shopping brings people a number of benefits. First, shopping online online shopping allows the consumers to browse for products and checking comparing the prices between these online shops. In this way, people can make a better decision to buy what they like after taking prices, sizes and models of the products into consideration. To speak From my experience, I used to buy an elegant dress es at virtual shop s , which was cheaper compared to that of some shops near my houses. Second, buyings things on the Internet helps people save a great deal of time. That is to say, since people nowadays are often so caught up with work and study, shopping online online shopping is a wise choice which doesn’t does not require them to go the the stores. With a click of mouse With just a click , they can buy the things they need and the shippers will deliver their products to the customers as soon as possible. Third, since there is a high demand of buying things online, many people can realize their dream of starting up their own business and achieve success in the long rub run. This can be seen as a positive trend because it creates good job opportunities for the people and thereby help people to improve their income and well-being. This also contributes to boost ing the economy of a nation in general l .

While the second body paragraph is very long (216 words!), its quaility doesn’t appear much better than the first one. Try to write only 70 words, you will definitely see an improvement.

Many idioms are introduced in this paragraph: “a great deal of time”, “in the long run”, “to be caught up”, “to take in consideration”, “with just a click”. However, the attempt to use them isn’t really succesful, due to some spelling mistakes.

The vocabulary is kinda limitted here. However, there are a variety of connectives (“on the one hand”, , “first”, “in this way”, “thereby”, etc).

In conclusion, although buyings things on the Internet exerts some adverse aspects, the advantages can justify these.

Too short and unconvincing. Need to give more emphasis.

Words: 418 words

Overall: 6.5

Task Response: 7

✓ addresses all parts of the task (the essay has answer the required question, and write more than 250 words) ✓ presents a clear position throughout the response ✓ presents, extends and supports main ideas, but there may be a tendency to overgeneralise and/or supporting ideas may lack focus

Coherence and Cohesion: 7

✓ logically organises information and ideas; there is clear progression throughout ✓ uses a range of cohesive devices appropriately although there may be some under-/over-use ✓ presents a clear central topic within each paragraph

Lexical Resource: 6

✓ uses an adequate range of vocabulary for the task ✓ attempts to use less common vocabulary but with some inaccuracy (the writer uses very few topic-related words. And when they are used, mistakes are presented “shopping online” ) ✓ makes some errors in spelling and/or word formation, but they do not impede communication

Grammatical Range and Accuracy: 6

✓ uses a mix of simple and complex sentence forms ✓ makes some errors in grammar and punctuation but they rarely reduce communication (lots of the article “the” are missing, so I cannot give a 7 score here)

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This essay is corrected by Anh Tran - Let's Write Something Group .

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Other sample essay

With the advent of technological advancement, 21st century has witnessed a boom in e-commerce. The number of online shopping websites is increasing exponentially. Shopping online has its upsides and downsides but the positives of this technological blessing far outweighs its negatives.

Firstly, online shopping saves one from travel and traffic problems. I live in the outskirts of Karachi and commuting to the city for buying stuff is not an easy task for me. Further, Karachi is an overly-populated city with the worst traffic situation, all this makes it more difficult to travel. This problem is hugely resolved by the e-buying facility. Everything is simply a click away, whether it is groceries, air tickets, clothes or books. Whatever I order is duly received at my doorstep, without my having to embark on long, hectic shopping-trips.

Secondly, buying things on the internet provides you with a wide range of options. Consider yourself in a gigantic super-mart having access to every type of item you can imagine! On the internet there is no physical space limitation, therefore the variety available for a single item is endless. Also, there are countless websites where you can compare product prices, specifications, extra features, deals and a lot more. One such website is Compare.Pk, where you can select an item and compare it with similar items of other brands for specifications and prices. All this not only provides convenience to customers but also exposes them to a very huge market for buying the most appropriate item.

In conclusion, it can be unambiguously agreed upon that the advancement in e-buying has resulted in convenience for buyers. One only has to select and order an item and it arrives at his doorstep. Also, the available options for a single commodity are endless, so that a person can compare and buy the best.

(Written by Narmeen Habib )

Corrected Essay:

With the advent of technological advancement, 21st century has witnessed a boom in e-commerce the number of online shopping websites is increasing exponentially. Shopping online has its upsides and downsides but the positives of this technological blessing far outweighs its negatives . The positive impacts on online shopping undermine its negative sides because the advanced technology can save our time and give more options for purchasing .

The opening paragraph does not contain a clear thesis statement. It is important to tell what you are going to talk about and where you are positioning on the views.

Phrases ‘ a boom in e commerce’ and ‘ is increasing exponentially’ have similar meaning. It is better to keep it in short, but clear sentence.

Firstly, online shopping saves one from travel and traffic problems. Online shopping does not require people to travel . I live in the outskirts of Karachi and commuting to the city for buying stuff is not an easy task for me. Further, Karachi is an overly-populated city with the worst traffic situation, all this makes it more difficult to travel. As living in Karachi, an over-populated city with its congestion problems, many citizens like me have to overcome difficult situation only for buying stuff in the city centre . This problem is hugely resolved by the e-buying facility. Everything is simply a click away, whether it is groceries, air tickets, clothes or books. Whatever I order is duly received at my doorstep, without my having to embark on long, hectic shopping-trips . This platform enables consumers to experience shopping activities in simple ways. Take the biggest e-commerce in the word, eBay which provides wide varieties of products, for example. As a student, I often ordered books, air tickets, and fashion items. Likewise, many housewives in my neighbourhood prefer to purchase groceries through this website. If eBay was never exist before, buyers like us might have to spend longer times taking long trips to get our shopping lists. This example tells about how an effective shopping is advantageous as a time saver.

Firstly is ommited as the topic sentence is not too clear enough to represent the main idea.

The use of ‘I’ in your example does not cover people’ problems in general, so I have changed ‘I’ into ‘ many citizen like me’

Everything is simply a click away needs to be elaborated . Please see the changes.

You only mention groceries, air tickets, clothes or books without giving explanation. If you want to score higher, it is your task to present your ideas in details. I have made some detailed explanations with this.

Secondly, Another benefit is that buying things items on the internet serves unlimited choices provides you with a wide range of options . Consider yourself in a gigantic super-mart having access to every type of item you can imagine! On the internet there is no physical space limitation, therefore the variety available for a single item is endless. Also, there are countless websites where you can compare product prices, specifications, extra features, and deals and a lot more . One such website is Compare.Pk, where you can select an item and compare it with similar items of other brands for specifications and prices. All this not only provides convenience to customers but also exposes them to a very huge market for buying the most appropriate item.

You need to link both main ideas in the first sentence using transitional phrase. But remember, reliance too much on this will score you lower. Use them when necessary .

The word ‘ things’ is a weak lexical resource. It is better to use some alternative vocabs like stuff, items, daily needs , etc.

A wide range of options have been mentioned in the intro, you need to paraphase it. Serves unlimited choices.

You do not need to use exclamation mark. Present your sentence in a smooth way.

Consider yourself in a gigantic super-mart having access to every type of item you can imagine!. This sentence also does not make a sense.

And a lot more is vague. You’d better omit this phrase.

In conclusion, it can be unambiguously agreed upon it is true that the advancement in e-buying has resulted in convenience for buyers. One only has to select and order an item and it arrives at his doorstep. Also, the available options for a single commodity are endless, so that a person can compare and buy the best.

You have to summarise your main points and reiterate your opinion. Some ideas presented are sidetrack.

Your opinion does not state your opinion clearly.

It can be unambiguously agreed upon is counted as 6 words. It is always good to be succinct and keep straight to the point.

Let me give you an example of this: In conclusion, the disadvantages of e-commerce trend are overshadowed by the benefits resulting from modern technology. I am convinced that online shopping is one of great innovations of people doing transaction as it reduces time and provides more options.

Overall: 7.0

· Task Response: 7

✓ addresses all parts of the task (the author wrote 303 words)

✗ presents a clear position throughout the response (the way you present your idea in the intro is too generic)

✓ presents, extends and supports main ideas, but there may be a tendency to overgeneralise and/or supporting ideas may lack focus

· Coherence and Cohesion: 6

✓ arranges information and ideas coherently and there is a clear overall progression

✓ uses cohesive devices effectively, but cohesion within and/or between sentences may be faulty or mechanical

✓ may not always use referencing clearly or appropriately

✗ uses paragraphing, but not always logically ( missing links between intro and conclusion)

Lexical Resource: 7

✓ uses a sufficient range of vocabulary to allow some flexibility and precision

✓ uses less common lexical items with some awareness of style and collocation

✓ may produce occasional errors in word choice, spelling and/or word formation

Grammatical Range and Accuracy: 7

✓ uses a variety of complex structures

✓ has produces frequent error-free sentences

✓ has good control of grammar and punctuation but may make a few errors

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This essay is corrected by Eddy Suaib .

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Ask NYT Climate

Is Online Shopping Bad for the Planet?

In theory, getting deliveries can be more efficient than driving to the store. But you may still want to think before you add to cart.

Credit... Naomi Anderson-Subryan

Supported by

By Dionne Searcey

Dionne Searcey is part of a rotating cast of Climate reporters and special guest writers who will answer your burning climate questions.

April 22, 2024

Q: How much do I need to worry about the impact of my online shopping?

The convenience of online shopping is hard to beat. But it uses a lot of energy and resources and can lead to more waste.

Transportation needed for online shopping spews greenhouse emissions. Three billion trees are cut down every year to produce packaging for all kinds of things, e-commerce included, according to some estimates . The data centers needed to store and retrieve orders consume about 10 times the amount of energy of a typical home and gulp precious groundwater for cooling.

Sounds bad, right? Read on.

Online shopping isn’t always the worst choice. Efficiency is a big factor.

Think of it like this: A single truck delivering orders to several homes could be less of a drain on the environment than several shoppers hopping in cars to drive to stores. That’s especially true if people group their purchases into less-frequent deliveries.

One study from M.I.T . even found that online shopping could be more sustainable than traditional shopping in more than 75 percent of scenarios that researchers came up with. Those scenarios imagined things like an online shopping experience with all-electric shipping and reduced packaging.

Online retailers and delivery companies have been trying to make online shopping more climate friendly. Some have embraced electric vehicles.

Amazon.com, for instance, has pledged to have 100,000 electric delivery vehicles on the road by 2030, a move that it says will prevent millions of metric tons of planet-warming carbon from being released into the atmosphere. UPS has plans for updating its fleet with electric vehicles, but those plans hit a snag when the company it had contracted to provide the new trucks ran into financial problems . FedEx plans to convert its entire parcel pickup and delivery fleet to E.V.s by 2040, with plans for half of its fleet to be electrified by next year.

Some companies are also experimenting with robot and drone deliveries . But there are other things to consider.

Packaging and waste are also important.

Companies like Amazon have also started to cut back on packaging, which in the early days of online shopping produced laughable mountains of boxes, Bubble Wrap and other padding for tiny items. It still happens from time to time now , even with the effort to reduce. Some companies have begun using more reusable, recyclable and even biodegradable packaging. But millions of pounds of plastic from packaging still end up in rivers, oceans and landfills.

Maybe the biggest thing: How much stuff we buy.

So, it’s complicated. But there’s one foolproof thing you can do for the planet and for your bank account: Buy less stuff.

The production and use of household goods and services are responsible for 60 percent of greenhouse gas emissions worldwide, one 2015 study found . In the United States, more than 20 percent of emissions are directly attributed to household consumption, according to researchers at the University of Michigan .

Many of those lamps, toasters, sweaters and other items are imported, arriving in the United States on carbon-emitting cargo ships or airplanes. The shipping industry alone accounts for 3 percent of global greenhouse gas emissions.

Things to try: Buying in bulk, slow shopping and bundling orders.

Climate organizations encourage buying secondhand items or fixing the broken things you already own. An increasing number of companies offer repair services, sometimes for free. YouTube videos offer step-by-step guides for fixing a surprising number of items. Local meet-ups for mending clothing or repairing appliances are becoming a thing.

If you are going to buy stuff online, there are many ways you can make your online shopping more sustainable.

Take a minute to look at size charts and read reviews to cut back on returns. Many studies say online shoppers are five times more likely to return an item, which means a lot more transportation emissions.

If you’re ordering several items, try to group your orders into one shipment. Many companies will ask if you want to do so; don’t forget to seek out that option. The Better Business Bureau suggests buying in bulk to cut down on packaging for individual items and taking advantage of delivery to pickup locations.

Practice slow shopping . Pause and think about whether you need an item. It’s easy to get a rush from buying something new, but environmentalists suggest getting your dopamine fix from something entirely different: Try taking a walk instead.

Have a question for reporters covering climate and the environment?

We might answer your question in a future column. We won’t publish your submission without contacting you, and may use your contact information to follow up with you.

Dionne Searcey is a Times reporter who writes about how the choices made by people and corporations affect the future of the planet. More about Dionne Searcey

Home Essay Examples Business Shopping Mall

Shopping Mall Experience

Category Business
Subcategory Industry
Topic Shopping Mall

1. Introduction

Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. It should be noted that customer experience can negatively or positively impact the business since it determines whether the customer will return. Shopping mall experience, just like other businesses, takes into consideration the interaction between the customer and the organization. Customer experience is embedded in the time factor, in which the product interaction between the mall and the customer must take place over the duration of their relationship. It is imperative to note that the interaction between the mall and the customer is made up of three major parts namely, the customer journey, the environments that the customers experience during the experience, and the brand touchpoints that the customers interact with. In essence, the good customer shopping experience can be construed as the personal experience when all the touchpoints match the customer’s expectations. The shopping experience is greatly affected by a myriad of factors including promotions, shopper’s needs, interest, and expectations, touchpoint with the shopping ambiance including digital and physical environments, use of facilities, and customer service. Other factors include mall layout, efficiency in moving about, neatness, amenities, operating hours, payment methods, and ease of finding what they need.

Literature Review

According to Kwon et al. (2016), customer shopping experience encompasses the customer’s involvement at various levels, including sensorial, emotional, rational, and spiritual. It is contributed by not only the customers’ values but also the organization like mall providing the experience. Most notably, in today’s competitive climate, providing customers with the best experience involves more than just the innovative products and low prices because it includes all the points of contact the customer has with the business, products, and services. As the author argues, customer or shopping experience has become one of the vital strategies that retail businesses employ to remain competitive in the market. According to Kwon et al. (2016), customer shopping experience involves adding value for the customers purchasing products by taking into consideration the customer participation ad connection through controlling the aspects of the experience.

Our writers can write you a new plagiarism-free essay on any topic

Physical Environment

Touchpoints such as facilities or the physical environments where the malls are located can contribute significantly to the shopping experience of the customers. Since most of the retail stores are located in shopping areas like malls, it is important for shopping malls to be mindful of their reputation because a bad reputation can negatively affect the retail shops. A study conducted by Melero et al. (2017) indicated that the customer’s opinion concerning a shopping mall could negatively or positively affect the opinion of the retail shops operating within the area. Malls with fancy facilities and fascinating physical environments tend to provide an excellent opportunity for the stores to have a deeper connection with their customers, which in turn offers a positive or good shopping mall experiences. As a result, the shopping centers will be more likely to benefit from their customers’ loyalty and retention.

Another factor that affects the shopping mall experience is the promotion that is incorporated in the malls. By actively engaging customers in promotion services, they tend to develop a positive customer shopping experience. According to Lee and Tsai (2013), incorporating promotions in the malls tends to develop a greater competitive advantage than other shopping centers. In their article, the author says that promotions help to capture new customers and retain the existing ones. This behavioral culture cultivates positive customer experience, which further increases the chances that the customers will make continued purchases in these particular malls and develop brand loyalty. Kukar-Kinney et al. (2012) states that brand loyalty plays a crucial role in making the customers advocates leading to a long-term relationship between the mall and the customers. The promotions also enhance word-of-mouth turning the customer into a touchpoint for the business. A study on how deals and promotions affect every part of shopping experience shows that two-thirds of the consumers that were surveyed purchased products that they originally did not intend to buy due to the influence of the promotions or discount. The study further shows that 80% of the consumers said that they were encouraged to make a first-time purchase with new businesses if the shop offered them a discount or had some promotions on their products. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Having promotions occasionally encourage the customers to buy goods that they did not intend to buy. Indeed, promotions affect the shopping mall experience positively.

Mall Layout

Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Mall layout design contributes significantly to the uniqueness of the store. The interior, as well as the exterior of the mall, relays different messages on the shopping center to the customers (Van, 2012). When it comes to designing shopping malls, space management is one of the top priorities. Both the non-selling and selling areas need to be spacious for easy movement of the customers when shopping. Since customers love their shopping process to be easy and satisfying, the shopping environment should be pleasant, wide, and easy to find their preferred mechanizes with sufficient products. Mohan, Sivakumaran, & Sharma (2013) argue that customer shopping experience will rise if there are good fixtures in the mall layout design. This includes the arrangement of the product categories, arrangements of the points of sales, and the fixtures. The author further points out that customer shopping experience tends to increase when there comfortable exists in the mall. This encompasses the packing as well as the delivery of goods, and more importantly, the movement of trolleys. Therefore, having narrow and small pathways reduces the customer shopping experience in that particular mall. Whereas, having spacious pathways facilitates easy movement, hence, elevates shopping mall experience of the customers.

Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. This is further coupled with the mall layout, whereby having a spacious shopping environment, the workers tend to arrange the products at one place, and hence they can be found much easier. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall. Consequently, this increases their shopping experiences.

Customer Service

Regarding customer service, Srivastava and Kaul (2014) argue that a larger percentage of the post-sales customer experiences is embedded in the customer engagement center. Incorporating technology in the contact center increases the ability of the customer service center to align with the changing needs of the customers. According to the Srivastava and Kaul (2014), the contact service centers are equipped with functionality ranging from the work optimization abilities, smart rooting to omnichannel support. The author further points out that some of the businesses offer additional information to the customers upon their request. Not being able to rise to the customers’ demands, the customer service centers risk weakening or breaking their relationships with the customers. It is, therefore, quite obvious that having a more responsive and effective customer service centers helps in creating long term customers and attract new ones. This, in turn, creates a positive shopping mall experiences of the customers. However, when the customer service centers are non-responsive, do not attend to the customers’ demand, and cannot rise to the changing needs of the customers, then the business develops negative shopping experiences in the customers, which can have a severe effect on the businesses.

Additionally, the mode of payment methods that the businesses use can have a big impact on the customers’ shopping experience. As Khan (2017) advises the business owners to choose the appropriate payment method that will work or favor a large number of customers. When they choose well, they more likely to attract more customers, but when they choose poorly, they will lose customers and risk losing the business. According to Khan (2017), having a variety of payment methods create a great experience from the beginning to the end of the shopping period. Therefore, the shopping malls need to employ different payment methods so that they can increase the customers’ shopping experience, which in turn increases their purchasing power leading to more profit for the business.

In conclusion, Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. To this regard, malls should ensure that they use the new customer offers and promotions to attract new customers. Mall layout plays a critical role in influencing customer shopping behavior since it coupled with efficiency in moving about while shopping. Moreover, good arrangements of the products on the shelves makes it easier for the customers to find what they need faster than when the products are not arranged in an unorderly manner. By customers being able to find what they need, they get encouraged to purchase more, have a good shopping time, and enjoy the moment in the mall.

Diallo, M. F., & Diop-Sall, F. (2018). How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context. SAGE.RetrievedAugust14,2019,fromhttps://journals-sagepub-com.elibrary.jcu.edu.au/doi/10.1177/1069031X18807473.
Fantoni, R., Hoefel, F., & Mazzarolo, M. (n.d.). The future of the shopping mall. McKinsey. Retrieved August 14, 2019, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-the-shopping-mall.
Hami, A., Moula, F. F., & Maulan, S. B. (2017). Public preferences toward shopping mall interior landscape design in Kuala Lumpur, Malaysia. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S1618866716301595.
Hui, E. M., Zhang, P., & Zheng, X. (2013). Facilities management service and customer satisfaction in shopping mall sector. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/02632771311307070/full/html.
Jones, M. A. (1999). Entertaining shopping expereinces: an exploratory investigation. Journal of retailing and consumer services, 6(3), 129-139.
Kerrebroeck, H. V., Brengman, M., & Willems, K. (2017). Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. ScienceDirect. Retrieved August 14, 2019, from https://www-sciencedirect-com.elibrary.jcu.edu.au/science/article/pii/S0747563217304375.
Khan, B. U. I., Olanrewaju, R. F., Baba, A. M., Langoo, A. A., & Assad, S. (2017). A compendious study of online payment systems: Past developments, present impact, and future considerations. International journal of advanced computer science and applications, 8(5), 256-271.
Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76.
Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). The role of price in the behavior and purchase decisions of compulsive buyers. Journal of Retailing, 88(1), 63-71.
Kwon, H., Ha, S., & Im, H. (2016). The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services, 28, 304-309.
Lee, L., & Tsai, C. I. (2013). How price promotions influence postpurchase consumption experience over time. Journal of Consumer Research, 40(5), 943-959.
Lee, P. (2017). Trouble in (shopper’s) paradise: How Singapore malls rethought the retail experience. SCMP. Retrieved August 14, 2019, from https://www.scmp.com/week-asia/business/article/2106477/trouble-shoppers-paradise-how-singapore-malls-rethought-retail.
LeHew, M. L., & Wesley, S. C. (2007). Tourist shoppers’ satisfaction with regional shopping mall experiences. Emerald Insight. Retrieved August 14, 2019, from https://www-emerald-com.elibrary.jcu.edu.au/insight/content/doi/10.1108/17506180710729628/full/html.
Manohar, H. L. (2011). Customer shopping experience in malls with entertainment centres in Chennai. ResearchGate. Retrieved August 14, 2019, from https://www.researchgate.net/publication/268253731_Customer_shopping_experience_in_malls_with_entertainment_centres_in_Chennai.
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What It Means To Be Asian in America

The lived experiences and perspectives of asian americans in their own words.

Asians are the fastest growing racial and ethnic group in the United States. More than 24 million Americans in the U.S. trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent.

The majority of Asian Americans are immigrants, coming to understand what they left behind and building their lives in the United States. At the same time, there is a fast growing, U.S.-born generation of Asian Americans who are navigating their own connections to familial heritage and their own experiences growing up in the U.S.

In a new Pew Research Center analysis based on dozens of focus groups, Asian American participants described the challenges of navigating their own identity in a nation where the label “Asian” brings expectations about their origins, behavior and physical self. Read on to see, in their own words, what it means to be Asian in America.

Introduction

This is how i view my identity, this is how others see and treat me, this is what it means to be home in america, about this project, methodological note, acknowledgments.

No single experience defines what it means to be Asian in the United States today. Instead, Asian Americans’ lived experiences are in part shaped by where they were born, how connected they are to their family’s ethnic origins, and how others – both Asians and non-Asians – see and engage with them in their daily lives. Yet despite diverse experiences, backgrounds and origins, shared experiences and common themes emerged when we asked: “What does it mean to be Asian in America?”

In the fall of 2021, Pew Research Center undertook the largest focus group study it had ever conducted – 66 focus groups with 264 total participants – to hear Asian Americans talk about their lived experiences in America. The focus groups were organized into 18 distinct Asian ethnic origin groups, fielded in 18 languages and moderated by members of their own ethnic groups. Because of the pandemic, the focus groups were conducted virtually, allowing us to recruit participants from all parts of the United States. This approach allowed us to hear a diverse set of voices – especially from less populous Asian ethnic groups whose views, attitudes and opinions are seldom presented in traditional polling. The approach also allowed us to explore the reasons behind people’s opinions and choices about what it means to belong in America, beyond the preset response options of a traditional survey.

The terms “Asian,” “Asians living in the United States” and “Asian American” are used interchangeably throughout this essay to refer to U.S. adults who self-identify as Asian, either alone or in combination with other races or Hispanic identity.

“The United States” and “the U.S.” are used interchangeably with “America” for variations in the writing.

Multiracial participants are those who indicate they are of two or more racial backgrounds (one of which is Asian). Multiethnic participants are those who indicate they are of two or more ethnicities, including those identified as Asian with Hispanic background.

U.S. born refers to people born in the 50 U.S. states or the District of Columbia, Puerto Rico, or other U.S. territories.

Immigrant refers to people who were not U.S. citizens at birth – in other words, those born outside the U.S., Puerto Rico or other U.S. territories to parents who were not U.S. citizens. The terms “immigrant,” “first generation” and “foreign born” are used interchangeably in this report.

Second generation refers to people born in the 50 states or the District of Columbia with at least one first-generation, or immigrant, parent.

The pan-ethnic term “Asian American” describes the population of about 22 million people living in the United States who trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent. The term was popularized by U.S. student activists in the 1960s and was eventually adopted by the U.S. Census Bureau. However, the “Asian” label masks the diverse demographics and wide economic disparities across the largest national origin groups (such as Chinese, Indian, Filipino) and the less populous ones (such as Bhutanese, Hmong and Nepalese) living in America. It also hides the varied circumstances of groups immigrated to the U.S. and how they started their lives there. The population’s diversity often presents challenges . Conventional survey methods typically reflect the voices of larger groups without fully capturing the broad range of views, attitudes, life starting points and perspectives experienced by Asian Americans. They can also limit understanding of the shared experiences across this diverse population.

A chart listing the 18 ethnic origins included in Pew Research Center's 66 focus groups, and the composition of the focus groups by income and birth place.

Across all focus groups, some common findings emerged. Participants highlighted how the pan-ethnic “Asian” label used in the U.S. represented only one part of how they think of themselves. For example, recently arrived Asian immigrant participants told us they are drawn more to their ethnic identity than to the more general, U.S.-created pan-ethnic Asian American identity. Meanwhile, U.S.-born Asian participants shared how they identified, at times, as Asian but also, at other times, by their ethnic origin and as Americans.

Another common finding among focus group participants is the disconnect they noted between how they see themselves and how others view them. Sometimes this led to maltreatment of them or their families, especially at heightened moments in American history such as during Japanese incarceration during World War II, the aftermath of 9/11 and, more recently, the COVID-19 pandemic. Beyond these specific moments, many in the focus groups offered their own experiences that had revealed other people’s assumptions or misconceptions about their identity.

Another shared finding is the multiple ways in which participants take and express pride in their cultural and ethnic backgrounds while also feeling at home in America, celebrating and blending their unique cultural traditions and practices with those of other Americans.

This focus group project is part of a broader research agenda about Asians living in the United States. The findings presented here offer a small glimpse of what participants told us, in their own words, about how they identify themselves, how others see and treat them, and more generally, what it means to be Asian in America.

Illustrations by Jing Li

Publications from the Being Asian in America project

Read the data essay: What It Means to Be Asian in America
Watch the documentary: Being Asian in America
Explore the interactive: In Their Own Words: The Diverse Perspectives of Being Asian in America
View expanded interviews: Extended Interviews: Being Asian in America
About this research project: More on the Being Asian in America project
Q&A: Why and how Pew Research Center conducted 66 focus groups with Asian Americans

One of the topics covered in each focus group was how participants viewed their own racial or ethnic identity. Moderators asked them how they viewed themselves, and what experiences informed their views about their identity. These discussions not only highlighted differences in how participants thought about their own racial or ethnic background, but they also revealed how different settings can influence how they would choose to identify themselves. Across all focus groups, the general theme emerged that being Asian was only one part of how participants viewed themselves.

The pan-ethnic label ‘Asian’ is often used more in formal settings

“I think when I think of the Asian Americans, I think that we’re all unique and different. We come from different cultures and backgrounds. We come from unique stories, not just as a group, but just as individual humans.” Mali , documentary participant

Many participants described a complicated relationship with the pan-ethnic labels “Asian” or “Asian American.” For some, using the term was less of an active choice and more of an imposed one, with participants discussing the disconnect between how they would like to identify themselves and the available choices often found in formal settings. For example, an immigrant Pakistani woman remarked how she typically sees “Asian American” on forms, but not more specific options. Similarly, an immigrant Burmese woman described her experience of applying for jobs and having to identify as “Asian,” as opposed to identifying by her ethnic background, because no other options were available. These experiences highlight the challenges organizations like government agencies and employers have in developing surveys or forms that ask respondents about their identity. A common sentiment is one like this:

“I guess … I feel like I just kind of check off ‘Asian’ [for] an application or the test forms. That’s the only time I would identify as Asian. But Asian is too broad. Asia is a big continent. Yeah, I feel like it’s just too broad. To specify things, you’re Taiwanese American, that’s exactly where you came from.”

–U.S.-born woman of Taiwanese origin in early 20s

Smaller ethnic groups default to ‘Asian’ since their groups are less recognizable

Other participants shared how their experiences in explaining the geographic location and culture of their origin country led them to prefer “Asian” when talking about themselves with others. This theme was especially prominent among those belonging to smaller origin groups such as Bangladeshis and Bhutanese. A Lao participant remarked she would initially say “Asian American” because people might not be familiar with “Lao.”

“[When I fill out] forms, I select ‘Asian American,’ and that’s why I consider myself as an Asian American. [It is difficult to identify as] Nepali American [since] there are no such options in forms. That’s why, Asian American is fine to me.”

–Immigrant woman of Nepalese origin in late 20s

“Coming to a big country like [the United States], when people ask where we are from … there are some people who have no idea about Bhutan, so we end up introducing ourselves as being Asian.”

–Immigrant woman of Bhutanese origin in late 40s

But for many, ‘Asian’ as a label or identity just doesn’t fit

Many participants felt that neither “Asian” nor “Asian American” truly captures how they view themselves and their identity. They argue that these labels are too broad or too ambiguous, as there are so many different groups included within these labels. For example, a U.S.-born Pakistani man remarked on how “Asian” lumps many groups together – that the term is not limited to South Asian groups such as Indian and Pakistani, but also includes East Asian groups. Similarly, an immigrant Nepalese man described how “Asian” often means Chinese for many Americans. A Filipino woman summed it up this way:

“Now I consider myself to be both Filipino and Asian American, but growing up in [Southern California] … I didn’t start to identify as Asian American until college because in [the Los Angeles suburb where I lived], it’s a big mix of everything – Black, Latino, Pacific Islander and Asian … when I would go into spaces where there were a lot of other Asians, especially East Asians, I didn’t feel like I belonged. … In media, right, like people still associate Asian with being East Asian.”

–U.S.-born woman of Filipino origin in mid-20s

Participants also noted they have encountered confusion or the tendency for others to view Asian Americans as people from mostly East Asian countries, such as China, Japan and Korea. For some, this confusion even extends to interactions with other Asian American groups. A Pakistani man remarked on how he rarely finds Pakistani or Indian brands when he visits Asian stores. Instead, he recalled mostly finding Vietnamese, Korean and Chinese items.

Among participants of South Asian descent, some identified with the label “South Asian” more than just “Asian.” There were other nuances, too, when it comes to the labels people choose. Some Indian participants, for example, said people sometimes group them with Native Americans who are also referred to as Indians in the United States. This Indian woman shared her experience at school:

“I love South Asian or ‘Desi’ only because up until recently … it’s fairly new to say South Asian. I’ve always said ‘Desi’ because growing up … I’ve had to say I’m the red dot Indian, not the feather Indian. So annoying, you know? … Always a distinction that I’ve had to make.”

–U.S.-born woman of Indian origin in late 20s

Participants with multiethnic or multiracial backgrounds described their own unique experiences with their identity. Rather than choosing one racial or ethnic group over the other, some participants described identifying with both groups, since this more accurately describes how they see themselves. In some cases, this choice reflected the history of the Asian diaspora. For example, an immigrant Cambodian man described being both Khmer/Cambodian and Chinese, since his grandparents came from China. Some other participants recalled going through an “identity crisis” as they navigated between multiple identities. As one woman explained:

“I would say I went through an identity crisis. … It’s because of being multicultural. … There’s also French in the mix within my family, too. Because I don’t identify, speak or understand the language, I really can’t connect to the French roots … I’m in between like Cambodian and Thai, and then Chinese and then French … I finally lumped it up. I’m just an Asian American and proud of all my roots.”

–U.S.-born woman of Cambodian origin in mid-30s

In other cases, the choice reflected U.S. patterns of intermarriage. Asian newlyweds have the highest intermarriage rate of any racial or ethnic group in the country. One Japanese-origin man with Hispanic roots noted:

“So I would like to see myself as a Hispanic Asian American. I want to say Hispanic first because I have more of my mom’s culture in me than my dad’s culture. In fact, I actually have more American culture than my dad’s culture for what I do normally. So I guess, Hispanic American Asian.”

–U.S.-born man of Hispanic and Japanese origin in early 40s

Other identities beyond race or ethnicity are also important

Focus group participants also talked about their identity beyond the racial or ethnic dimension. For example, one Chinese woman noted that the best term to describe her would be “immigrant.” Faith and religious ties were also important to some. One immigrant participant talked about his love of Pakistani values and how religion is intermingled into Pakistani culture. Another woman explained:

“[Japanese language and culture] are very important to me and ingrained in me because they were always part of my life, and I felt them when I was growing up. Even the word itadakimasu reflects Japanese culture or the tradition. Shinto religion is a part of the culture. They are part of my identity, and they are very important to me.”

–Immigrant woman of Japanese origin in mid-30s

For some, gender is another important aspect of identity. One Korean participant emphasized that being a woman is an important part of her identity. For others, sexual orientation is an essential part of their overall identity. One U.S.-born Filipino participant described herself as “queer Asian American.” Another participant put it this way:

“I belong to the [LGBTQ] community … before, what we only know is gay and lesbian. We don’t know about being queer, nonbinary. [Here], my horizon of knowing what genders and gender roles is also expanded … in the Philippines, if you’ll be with same sex, you’re considered gay or lesbian. But here … what’s happening is so broad, on how you identify yourself.”

–Immigrant woman of Filipino origin in early 20s

Immigrant identity is tied to their ethnic heritage

A chart showing how participants in the focus groups described the differences between race-centered and ethnicity-centered identities.

Participants born outside the United States tended to link their identity with their ethnic heritage. Some felt strongly connected with their ethnic ties due to their citizenship status. For others, the lack of permanent residency or citizenship meant they have stronger ties to their ethnicity and birthplace. And in some cases, participants said they held on to their ethnic identity even after they became U.S. citizens. One woman emphasized that she will always be Taiwanese because she was born there, despite now living in the U.S.

For other participants, family origin played a central role in their identity, regardless of their status in the U.S. According to some of them, this attitude was heavily influenced by their memories and experiences in early childhood when they were still living in their countries of origin. These influences are so profound that even after decades of living in the U.S., some still feel the strong connection to their ethnic roots. And those with U.S.-born children talked about sending their kids to special educational programs in the U.S. to learn about their ethnic heritage.

“Yes, as for me, I hold that I am Khmer because our nationality cannot be deleted, our identity is Khmer as I hold that I am Khmer … so I try, even [with] my children today, I try to learn Khmer through Zoom through the so-called Khmer Parent Association.”

–Immigrant man of Cambodian origin in late 50s

Navigating life in America is an adjustment

Many participants pointed to cultural differences they have noticed between their ethnic culture and U.S. culture. One of the most distinct differences is in food. For some participants, their strong attachment to the unique dishes of their families and their countries of origin helps them maintain strong ties to their ethnic identity. One Sri Lankan participant shared that her roots are still in Sri Lanka, since she still follows Sri Lankan traditions in the U.S. such as preparing kiribath (rice with coconut milk) and celebrating Ramadan.

For other participants, interactions in social settings with those outside their own ethnic group circles highlighted cultural differences. One Bangladeshi woman talked about how Bengalis share personal stories and challenges with each other, while others in the U.S. like to have “small talk” about TV series or clothes.

Many immigrants in the focus groups have found it is easier to socialize when they are around others belonging to their ethnicity. When interacting with others who don’t share the same ethnicity, participants noted they must be more self-aware about cultural differences to avoid making mistakes in social interactions. Here, participants described the importance of learning to “fit in,” to avoid feeling left out or excluded. One Korean woman said:

“Every time I go to a party, I feel unwelcome. … In Korea, when I invite guests to my house and one person sits without talking, I come over and talk and treat them as a host. But in the United States, I have to go and mingle. I hate mingling so much. I have to talk and keep going through unimportant stories. In Korea, I am assigned to a dinner or gathering. I have a party with a sense of security. In America, I have nowhere to sit, and I don’t know where to go and who to talk to.”

–Immigrant woman of Korean origin in mid-40s

And a Bhutanese immigrant explained:

“In my case, I am not an American. I consider myself a Bhutanese. … I am a Bhutanese because I do not know American culture to consider myself as an American. It is very difficult to understand the sense of humor in America. So, we are pure Bhutanese in America.”

–Immigrant man of Bhutanese origin in early 40s

Language was also a key aspect of identity for the participants. Many immigrants in the focus groups said they speak a language other than English at home and in their daily lives. One Vietnamese man considered himself Vietnamese since his Vietnamese is better than his English. Others emphasized their English skills. A Bangladeshi participant felt that she was more accepted in the workplace when she does more “American” things and speaks fluent English, rather than sharing things from Bangladeshi culture. She felt that others in her workplace correlate her English fluency with her ability to do her job. For others born in the U.S., the language they speak at home influences their connection to their ethnic roots.

“Now if I go to my work and do show my Bengali culture and Asian culture, they are not going to take anything out of it. So, basically, I have to show something that they are interested in. I have to show that I am American, [that] I can speak English fluently. I can do whatever you give me as a responsibility. So, in those cases I can’t show anything about my culture.”

–Immigrant woman of Bangladeshi origin in late 20s

“Being bi-ethnic and tri-cultural creates so many unique dynamics, and … one of the dynamics has to do with … what it is to be Americanized. … One of the things that played a role into how I associate the identity is language. Now, my father never spoke Spanish to me … because he wanted me to develop a fluency in English, because for him, he struggled with English. What happened was three out of the four people that raised me were Khmer … they spoke to me in Khmer. We’d eat breakfast, lunch and dinner speaking Khmer. We’d go to the temple in Khmer with the language and we’d also watch videos and movies in Khmer. … Looking into why I strongly identify with the heritage, one of the reasons is [that] speaking that language connects to the home I used to have [as my families have passed away].”

–U.S.-born man of Cambodian origin in early 30s

Balancing between individualistic and collective thinking

For some immigrant participants, the main differences between themselves and others who are seen as “truly American” were less about cultural differences, or how people behave, and more about differences in “mindset,” or how people think . Those who identified strongly with their ethnicity discussed how their way of thinking is different from a “typical American.” To some, the “American mentality” is more individualistic, with less judgment on what one should do or how they should act . One immigrant Japanese man, for example, talked about how other Japanese-origin co-workers in the U.S. would work without taking breaks because it’s culturally inconsiderate to take a break while others continued working. However, he would speak up for himself and other workers when they are not taking any work breaks. He attributed this to his “American” way of thinking, which encourages people to stand up for themselves.

Some U.S.-born participants who grew up in an immigrant family described the cultural clashes that happened between themselves and their immigrant parents. Participants talked about how the second generation (children of immigrant parents) struggles to pursue their own dreams while still living up to the traditional expectations of their immigrant parents.

“I feel like one of the biggest things I’ve seen, just like [my] Asian American friends overall, is the kind of family-individualistic clash … like wanting to do your own thing is like, is kind of instilled in you as an American, like go and … follow your dream. But then you just grow up with such a sense of like also wanting to be there for your family and to live up to those expectations, and I feel like that’s something that’s very pronounced in Asian cultures.”

–U.S.-born man of Indian origin in mid-20s

Discussions also highlighted differences about gender roles between growing up in America compared with elsewhere.

“As a woman or being a girl, because of your gender, you have to keep your mouth shut [and] wait so that they call on you for you to speak up. … I do respect our elders and I do respect hearing their guidance but I also want them to learn to hear from the younger person … because we have things to share that they might not know and that [are] important … so I like to challenge gender roles or traditional roles because it is something that [because] I was born and raised here [in America], I learn that we all have the equal rights to be able to speak and share our thoughts and ideas.”

U.S. born have mixed ties to their family’s heritage

“I think being Hmong is somewhat of being free, but being free of others’ perceptions of you or of others’ attempts to assimilate you or attempts to put pressure on you. I feel like being Hmong is to resist, really.” Pa Houa , documentary participant

How U.S.-born participants identify themselves depends on their familiarity with their own heritage, whom they are talking with, where they are when asked about their identity and what the answer is used for. Some mentioned that they have stronger ethnic ties because they are very familiar with their family’s ethnic heritage. Others talked about how their eating habits and preferred dishes made them feel closer to their ethnic identity. For example, one Korean participant shared his journey of getting closer to his Korean heritage because of Korean food and customs. When some participants shared their reasons for feeling closer to their ethnic identity, they also expressed a strong sense of pride with their unique cultural and ethnic heritage.

“I definitely consider myself Japanese American. I mean I’m Japanese and American. Really, ever since I’ve grown up, I’ve really admired Japanese culture. I grew up watching a lot of anime and Japanese black and white films. Just learning about [it], I would hear about Japanese stuff from my grandparents … myself, and my family having blended Japanese culture and American culture together.”

–U.S.-born man of Japanese origin in late 20s

Meanwhile, participants who were not familiar with their family’s heritage showed less connection with their ethnic ties. One U.S.-born woman said she has a hard time calling herself Cambodian, as she is “not close to the Cambodian community.” Participants with stronger ethnic ties talked about relating to their specific ethnic group more than the broader Asian group. Another woman noted that being Vietnamese is “more specific and unique than just being Asian” and said that she didn’t feel she belonged with other Asians. Some participants also disliked being seen as or called “Asian,” in part because they want to distinguish themselves from other Asian groups. For example, one Taiwanese woman introduces herself as Taiwanese when she can, because she had frequently been seen as Chinese.

Some in the focus groups described how their views of their own identities shifted as they grew older. For example, some U.S.-born and immigrant participants who came to the U.S. at younger ages described how their experiences in high school and the need to “fit in” were important in shaping their own identities. A Chinese woman put it this way:

“So basically, all I know is that I was born in the United States. Again, when I came back, I didn’t feel any barrier with my other friends who are White or Black. … Then I got a little confused in high school when I had trouble self-identifying if I am Asian, Chinese American, like who am I. … Should I completely immerse myself in the American culture? Should I also keep my Chinese identity and stuff like that? So yeah, that was like the middle of that mist. Now, I’m pretty clear about myself. I think I am Chinese American, Asian American, whatever people want.”

–U.S.-born woman of Chinese origin in early 20s

Identity is influenced by birthplace

“I identified myself first and foremost as American. Even on the forms that you fill out that says, you know, ‘Asian’ or ‘Chinese’ or ‘other,’ I would check the ‘other’ box, and I would put ‘American Chinese’ instead of ‘Chinese American.’” Brent , documentary participant

When talking about what it means to be “American,” participants offered their own definitions. For some, “American” is associated with acquiring a distinct identity alongside their ethnic or racial backgrounds, rather than replacing them. One Indian participant put it this way:

“I would also say [that I am] Indian American just because I find myself always bouncing between the two … it’s not even like dual identity, it just is one whole identity for me, like there’s not this separation. … I’m doing [both] Indian things [and] American things. … They use that term like ABCD … ‘American Born Confused Desi’ … I don’t feel that way anymore, although there are those moments … but I would say [that I am] Indian American for sure.”

–U.S.-born woman of Indian origin in early 30s

Meanwhile, some U.S.-born participants view being American as central to their identity while also valuing the culture of their family’s heritage.

Many immigrant participants associated the term “American” with immigration status or citizenship. One Taiwanese woman said she can’t call herself American since she doesn’t have a U.S. passport. Notably, U.S. citizenship is an important milestone for many immigrant participants, giving them a stronger sense of belonging and ultimately calling themselves American. A Bangladeshi participant shared that she hasn’t received U.S. citizenship yet, and she would call herself American after she receives her U.S. passport.

Other participants gave an even narrower definition, saying only those born and raised in the United States are truly American. One Taiwanese woman mentioned that her son would be American since he was born, raised and educated in the U.S. She added that while she has U.S. citizenship, she didn’t consider herself American since she didn’t grow up in the U.S. This narrower definition has implications for belonging. Some immigrants in the groups said they could never become truly American since the way they express themselves is so different from those who were born and raised in the U.S. A Japanese woman pointed out that Japanese people “are still very intimidated by authorities,” while those born and raised in America give their opinions without hesitation.

“As soon as I arrived, I called myself a Burmese immigrant. I had a green card, but I still wasn’t an American citizen. … Now I have become a U.S. citizen, so now I am a Burmese American.”

–Immigrant man of Burmese origin in mid-30s

“Since I was born … and raised here, I kind of always view myself as American first who just happened to be Asian or Chinese. So I actually don’t like the term Chinese American or Asian American. I’m American Asian or American Chinese. I view myself as American first.”

–U.S.-born man of Chinese origin in early 60s

“[I used to think of myself as] Filipino, but recently I started saying ‘Filipino American’ because I got [U.S.] citizenship. And it just sounds weird to say Filipino American, but I’m trying to … I want to accept it. I feel like it’s now marry-able to my identity.”

–Immigrant woman of Filipino origin in early 30s

For others, American identity is about the process of ‘becoming’ culturally American

A Venn diagram showing how participants in the focus group study described their racial or ethnic identity overlaps with their American identity

Immigrant participants also emphasized how their experiences and time living in America inform their views of being an “American.” As a result, some started to see themselves as Americans after spending more than a decade in the U.S. One Taiwanese man considered himself an American since he knows more about the U.S. than Taiwan after living in the U.S. for over 52 years.

But for other immigrant participants, the process of “becoming” American is not about how long they have lived in the U.S., but rather how familiar they are with American culture and their ability to speak English with little to no accent. This is especially true for those whose first language is not English, as learning and speaking it without an accent can be a big challenge for some. One Bangladeshi participant shared that his pronunciation of “hot water” was very different from American English, resulting in confusions in communication. By contrast, those who were more confident in their English skills felt they can better understand American culture and values as a result, leading them to a stronger connection with an American identity.

“[My friends and family tease me for being Americanized when I go back to Japan.] I think I seem a little different to people who live in Japan. I don’t think they mean anything bad, and they [were] just joking, because I already know that I seem a little different to people who live in Japan.”

–Immigrant man of Japanese origin in mid-40s

“I value my Hmong culture, and language, and ethnicity, but I also do acknowledge, again, that I was born here in America and I’m grateful that I was born here, and I was given opportunities that my parents weren’t given opportunities for.”

–U.S.-born woman of Hmong origin in early 30s

During the focus group discussions about identity, a recurring theme emerged about the difference between how participants saw themselves and how others see them. When asked to elaborate on their experiences and their points of view, some participants shared experiences they had with people misidentifying their race or ethnicity. Others talked about their frustration with being labeled the “model minority.” In all these discussions, participants shed light on the negative impacts that mistaken assumptions and labels had on their lives.

All people see is ‘Asian’

For many, interactions with others (non-Asians and Asians alike) often required explaining their backgrounds, reacting to stereotypes, and for those from smaller origin groups in particular, correcting the misconception that being “Asian” means you come from one of the larger Asian ethnic groups. Several participants remarked that in their own experiences, when others think about Asians, they tend to think of someone who is Chinese. As one immigrant Filipino woman put it, “Interacting with [non-Asians in the U.S.], it’s hard. … Well, first, I look Spanish. I mean, I don’t look Asian, so would you guess – it’s like they have a vision of what an Asian [should] look like.” Similarly, an immigrant Indonesian man remarked how Americans tended to see Asians primarily through their physical features, which not all Asian groups share.

Several participants also described how the tendency to view Asians as a monolithic group can be even more common in the wake of the COVID-19 pandemic.

“The first [thing people think of me as] is just Chinese. ‘You guys are just Chinese.’ I’m not the only one who felt [this] after the COVID-19 outbreak. ‘Whether you’re Japanese, Korean, or Southeast Asian, you’re just Chinese [to Americans]. I should avoid you.’ I’ve felt this way before, but I think I’ve felt it a bit more after the COVID-19 outbreak.”

–Immigrant woman of Korean origin in early 30s

At the same time, other participants described their own experiences trying to convince others that they are Asian or Asian American. This was a common experience among Southeast Asian participants.

“I have to convince people I’m Asian, not Middle Eastern. … If you type in Asian or you say Asian, most people associate it with Chinese food, Japanese food, karate, and like all these things but then they don’t associate it with you.”

–U.S.-born man of Pakistani origin in early 30s

The model minority myth and its impact

“I’ve never really done the best academically, compared to all my other Asian peers too. I never really excelled. I wasn’t in honors. … Those stereotypes, I think really [have] taken a toll on my self-esteem.” Diane , documentary participant

Across focus groups, immigrant and U.S.-born participants described the challenges of the seemingly positive stereotypes of Asians as intelligent, gifted in technical roles and hardworking. Participants often referred to this as the “model minority myth.”

The label “model minority” was coined in the 1960s and has been used to characterize Asian Americans as financially and educationally successful and hardworking when compared with other groups. However, for many Asians living in the United States, these characterizations do not align with their lived experiences or reflect their socioeconomic backgrounds. Indeed, among Asian origin groups in the U.S., there are wide differences in economic and social experiences.

Academic research on the model minority myth has pointed to its impact beyond Asian Americans and towards other racial and ethnic groups, especially Black Americans, in the U.S. Some argue that the model minority myth has been used to justify policies that overlook the historical circumstances and impacts of colonialism, slavery, discrimination and segregation on other non-White racial and ethnic groups.

Many participants noted ways in which the model minority myth has been harmful. For some, expectations based on the myth didn’t match their own experiences of coming from impoverished communities. Some also recalled experiences at school when they struggled to meet their teachers’ expectations in math and science.

“As an Asian person, I feel like there’s that stereotype that Asian students are high achievers academically. They’re good at math and science. … I was a pretty mediocre student, and math and science were actually my weakest subjects, so I feel like it’s either way you lose. Teachers expect you to fit a certain stereotype and if you’re not, then you’re a disappointment, but at the same time, even if you are good at math and science, that just means that you’re fitting a stereotype. It’s [actually] your own achievement, but your teachers might think, ‘Oh, it’s because they’re Asian,’ and that diminishes your achievement.”

–U.S.-born woman of Korean origin in late 20s

Some participants felt that even when being Asian worked in their favor in the job market, they encountered stereotypes that “Asians can do quality work with less compensation” or that “Asians would not complain about anything at work.”

“There is a joke from foreigners and even Asian Americans that says, ‘No matter what you do, Asians always do the best.’ You need to get A, not just B-plus. Otherwise, you’ll be a disgrace to the family. … Even Silicon Valley hires Asian because [an] Asian’s wage is cheaper but [they] can work better. When [work] visa overflow happens, they hire Asians like Chinese and Indian to work in IT fields because we are good at this and do not complain about anything.”

–Immigrant man of Thai origin in early 40s

Others expressed frustration that people were placing them in the model minority box. One Indian woman put it this way:

“Indian people and Asian people, like … our parents or grandparents are the ones who immigrated here … against all odds. … A lot of Indian and Asian people have succeeded and have done really well for themselves because they’ve worked themselves to the bone. So now the expectations [of] the newer generations who were born here are incredibly unrealistic and high. And you get that not only from your family and the Indian community, but you’re also getting it from all of the American people around you, expecting you to be … insanely good at math, play an instrument, you know how to do this, you know how to do that, but it’s not true. And it’s just living with those expectations, it’s difficult.”

–U.S.-born woman of Indian origin in early 20s

Whether U.S. born or immigrants, Asians are often seen by others as foreigners

“Being only not quite 10 years old, it was kind of exciting to ride on a bus to go someplace. But when we went to Pomona, the assembly center, we were stuck in one of the stalls they used for the animals.” Tokiko , documentary participant

Across all focus groups, participants highlighted a common question they are asked in America when meeting people for the first time: “Where are you really from?” For participants, this question implied that people think they are “foreigners,” even though they may be longtime residents or citizens of the United States or were born in the country. One man of Vietnamese origin shared his experience with strangers who assumed that he and his friends are North Korean. Perhaps even more hurtful, participants mentioned that this meant people had a preconceived notion of what an “American” is supposed to look like, sound like or act like. One Chinese woman said that White Americans treated people like herself as outsiders based on her skin color and appearance, even though she was raised in the U.S.

Many focus group participants also acknowledged the common stereotype of treating Asians as “forever foreigners.” Some immigrant participants said they felt exhausted from constantly being asked this question by people even when they speak perfect English with no accent. During the discussion, a Korean immigrant man recalled that someone had said to him, “You speak English well, but where are you from?” One Filipino participant shared her experience during the first six months in the U.S.:

“You know, I spoke English fine. But there were certain things that, you know, people constantly questioning you like, oh, where are you from? When did you come here? You know, just asking about your experience to the point where … you become fed up with it after a while.”

–Immigrant woman of Filipino origin in mid-30s

U.S.-born participants also talked about experiences when others asked where they are from. Many shared that they would not talk about their ethnic origin right away when answering such a question because it often led to misunderstandings and assumptions that they are immigrants.

“I always get that question of, you know, ‘Where are you from?’ and I’m like, ‘I’m from America.’ And then they’re like, ‘No. Where are you from-from ?’ and I’m like, ‘Yeah, my family is from Pakistan,’ so it’s like I always had like that dual identity even though it’s never attached to me because I am like, of Pakistani descent.”

–U.S.-born man of Pakistani origin in early 20s

One Korean woman born in the U.S. said that once people know she is Korean, they ask even more offensive questions such as “Are you from North or South Korea?” or “Do you still eat dogs?”

In a similar situation, this U.S.-born Indian woman shared her responses:

“I find that there’s a, ‘So but where are you from?’ Like even in professional settings when they feel comfortable enough to ask you. ‘So – so where are you from?’ ‘Oh, I was born in [names city], Colorado. Like at [the hospital], down the street.’ ‘No, but like where are you from?’ ‘My mother’s womb?’”

–U.S.-born woman of Indian origin in early 40s

Ignorance and misinformation about Asian identity can lead to contentious encounters

“I have dealt with kids who just gave up on their Sikh identity, cut their hair and groomed their beard and everything. They just wanted to fit in and not have to deal with it, especially [those] who are victim or bullied in any incident.” Surinder , documentary participant

In some cases, ignorance and misinformation about Asians in the U.S. lead to inappropriate comments or questions and uncomfortable or dangerous situations. Participants shared their frustration when others asked about their country of origin, and they then had to explain their identity or correct misunderstandings or stereotypes about their background. At other times, some participants faced ignorant comments about their ethnicity, which sometimes led to more contentious encounters. For example, some Indian or Pakistani participants talked about the attacks or verbal abuse they experienced from others blaming them for the 9/11 terrorist attacks. Others discussed the racial slurs directed toward them since the COVID-19 pandemic in 2020. Some Japanese participants recalled their families losing everything and being incarcerated during World War II and the long-term effect it had on their lives.

“I think like right now with the coronavirus, I think we’re just Chinese, Chinese American, well, just Asian American or Asians in general, you’re just going through the same struggles right now. Like everyone is just blaming whoever looks Asian about the virus. You don’t feel safe.”

–U.S.-born man of Chinese origin in early 30s

“At the beginning of the pandemic, a friend and I went to celebrate her birthday at a club and like these guys just kept calling us COVID.”

–U.S.-born woman of Korean origin in early 20s

“There [were] a lot of instances after 9/11. One day, somebody put a poster about 9/11 [in front of] my business. He was wearing a gun. … On the poster, it was written ‘you Arabs, go back to your country.’ And then someone came inside. He pointed his gun at me and said ‘Go back to your country.’”

–Immigrant man of Pakistani origin in mid-60s

“[My parents went through the] internment camps during World War II. And my dad, he was in high school, so he was – they were building the camps and then he was put into the Santa Anita horse track place, the stables there. And then they were sent – all the Japanese Americans were sent to different camps, right, during World War II and – in California. Yeah, and they lost everything, yeah.”

–U.S.-born woman of Japanese origin in mid-60s

As focus group participants contemplated their identity during the discussions, many talked about their sense of belonging in America. Although some felt frustrated with people misunderstanding their ethnic heritage, they didn’t take a negative view of life in America. Instead, many participants – both immigrant and U.S. born – took pride in their unique cultural and ethnic backgrounds. In these discussions, people gave their own definitions of America as a place with a diverse set of cultures, with their ethnic heritage being a part of it.

Taking pride in their unique cultures

“Being a Pakistani American, I’m proud. … Because I work hard, and I make true my dreams from here.” Shahid , documentary participant

Despite the challenges of adapting to life in America for immigrant participants or of navigating their dual cultural identity for U.S.-born ones, focus group participants called America their home. And while participants talked about their identities in different ways – ethnic identity, racial (Asian) identity, and being American – they take pride in their unique cultures. Many also expressed a strong sense of responsibility to give back or support their community, sharing their cultural heritage with others on their own terms.

“Right now it has been a little difficult. I think it has been for all Asians because of the COVID issue … but I’m glad that we’re all here [in America]. I think we should be proud to be here. I’m glad that our families have traveled here, and we can help make life better for communities, our families and ourselves. I think that’s really a wonderful thing. We can be those role models for a lot of the future, the younger folks. I hope that something I did in the last years will have impacted either my family, friends or students that I taught in other community things that I’ve done. So you hope that it helps someplace along the line.”

“I am very proud of my culture. … There is not a single Bengali at my workplace, but people know the name of my country. Maybe many years [later] – educated people know all about the country. So, I don’t have to explain that there is a small country next to India and Nepal. It’s beyond saying. People after all know Bangladesh. And there are so many Bengali present here as well. So, I am very proud to be a Bangladeshi.”

Where home is

When asked about the definition of home, some immigrant participants said home is where their families are located. Immigrants in the focus groups came to the United States by various paths, whether through work opportunities, reuniting with family or seeking a safe haven as refugees. Along their journey, some received support from family members, their local community or other individuals, while others overcame challenges by themselves. Either way, they take pride in establishing their home in America and can feel hurt when someone tells them to “go back to your country.” In response, one Laotian woman in her mid-40s said, “This is my home. My country. Go away.”

“If you ask me personally, I view my home as my house … then I would say my house is with my family because wherever I go, I cannot marry if I do not have my family so that is how I would answer.”

–Immigrant man of Hmong origin in late 30s

“[If somebody yelled at me ‘go back to your country’] I’d feel angry because this is my country! I live here. America is my country. I grew up here and worked here … I’d say, ‘This is my country! You go back to your country! … I will not go anywhere. This is my home. I will live here.’ That’s what I’d say.”

–Immigrant woman of Laotian origin in early 50s

‘American’ means to blend their unique cultural and ethnic heritage with that in the U.S.

“I want to teach my children two traditions – one American and one Vietnamese – so they can compare and choose for themselves the best route in life.” Helen , documentary participant (translated from Vietnamese)

Both U.S.-born and immigrant participants in the focus groups shared their experiences of navigating a dual cultural environment between their ethnic heritage and American culture. A common thread that emerged was that being Asian in America is a process of blending two or more identities as one.

“Yeah, I want to say that’s how I feel – because like thinking about it, I would call my dad Lao but I would call myself Laotian American because I think I’m a little more integrated in the American society and I’ve also been a little more Americanized, compared to my dad. So that’s how I would see it.”

–U.S.-born man of Laotian origin in late 20s

“I mean, Bangladeshi Americans who are here, we are carrying Bangladeshi culture, religion, food. I am also trying to be Americanized like the Americans. Regarding language, eating habits.”

–Immigrant man of Bangladeshi origin in mid-50s

“Just like there is Chinese American, Mexican American, Japanese American, Italian American, so there is Indian American. I don’t want to give up Indianness. I am American by nationality, but I am Indian by birth. So whenever I talk, I try to show both the flags as well, both Indian and American flags. Just because you make new relatives but don’t forget the old relatives.”

–Immigrant man of Indian origin in late 40s

Pew Research Center designed these focus groups to better understand how members of an ethnically diverse Asian population think about their place in America and life here. By including participants of different languages, immigration or refugee experiences, educational backgrounds, and income levels, this focus group study aimed to capture in people’s own words what it means to be Asian in America. The discussions in these groups may or may not resonate with all Asians living in the United States. Browse excerpts from our focus groups with the interactive quote sorter below, view a video documentary focused on the topics discussed in the focus groups, or tell us your story of belonging in America via social media. The focus group project is part of a broader research project studying the diverse experiences of Asians living in the U.S.

Read sortable quotes from our focus groups

Browse excerpts in the interactive quote sorter from focus group participants in response to the question “What does it mean to be [Vietnamese, Thai, Sri Lankan, Hmong, etc.] like yourself in America?” This interactive allows you to sort quotes from focus group participants by ethnic origin, nativity (U.S. born or born in another country), gender and age.

Video documentary

Videos throughout the data essay illustrate what focus group participants discussed. Those recorded in these videos did not participate in the focus groups but were sampled to have similar demographic characteristics and thematically relevant stories.

Watch the full video documentary and watch additional shorter video clips related to the themes of this data essay.

Share the story of your family and your identity

Did the voices in this data essay resonate? Share your story of what it means to be Asian in America with @pewresearch. Tell us your story by using the hashtag #BeingAsianInAmerica and @pewidentity on Twitter, as well as #BeingAsianInAmerica and @pewresearch on Instagram.

This cross-ethnic, comparative qualitative research project explores the identity, economic mobility, representation, and experiences of immigration and discrimination among the Asian population in the United States. The analysis is based on 66 focus groups we conducted virtually in the fall of 2021 and included 264 participants from across the U.S. More information about the groups and analysis can be found in this appendix .

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This data essay was funded by The Pew Charitable Trusts, with generous support from the Chan Zuckerberg Initiative DAF, an advised fund of the Silicon Valley Community Foundation; the Robert Wood Johnson Foundation; the Henry Luce Foundation; The Wallace H. Coulter Foundation; The Dirk and Charlene Kabcenell Foundation; The Long Family Foundation; Lu-Hebert Fund; Gee Family Foundation; Joseph Cotchett; the Julian Abdey and Sabrina Moyle Charitable Fund; and Nanci Nishimura.

The accompanying video clips and video documentary were made possible by The Pew Charitable Trusts, with generous support from The Sobrato Family Foundation and The Long Family Foundation.

We would also like to thank the Leaders Forum for its thought leadership and valuable assistance in helping make this study possible. This is a collaborative effort based on the input and analysis of a number of individuals and experts at Pew Research Center and outside experts.

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IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

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