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How to Write an Ice Skating Rink Business Plan [Sample Template]

Are you about starting an ice skating rink company? If YES, here’s a complete sample ice skating rink business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting an ice skating rink business. We have analyzed and drafted a sample ice skating rink marketing plan backed up by actionable guerrilla marketing ideas for ice skating rink businesses. So let’s proceed to the business planning section.

Why Start an Ice Skating Rink Business?

Starting a business usually requires cash and if you have sufficient cash to invest in a thriving business in the united states of America, then you should consider starting an ice skating rink business. The truth is that creating a business that targets children and adults is one sure way of making money especially if the business is laced with fun.

It is important to state that the real deal when it comes to starting an ice skating rink business is securing a facility that is large enough to contain not just the ice skating tracks and other outdoor games for children, but also a restaurant, a place where parents/guardians can hangout while the wards catch fun and of course enough parking space. It might take you months to get an ideal facility, so it is better that you inform your real estate agent well in advance to help you with the search.

Starting a standard ice skating rink business is akin to starting a family entertainment center and it can be expensive, but you can be rest assured that you will make your money within a few years of launching the business. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering means that you must truly be prepared for this business.

If your ice skating facility is of high standard and is located close to a residential estate with loads of growing families, then you will attract loads of children especially on weekends and special holidays.

So, if you have decided to start an ice skating rink business, then you should ensure that you carry out feasibility studies and market survey. Business plan is yet another very important business document that you should not take for granted when launching your own business.

Below is a sample ice skating rink business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Ice Skating Rink Business Plan Template

1. industry overview.

Businesses that operate in the Ice Skating Rink industry basically manage ice rinks for recreational and professional use. These ice rinks offer ice skate rentals, ice skating classes and provide other amenities including indoor sports.

If you are familiar with the industry, you would realize that the industry leveled out over the past five years after melting for a period during the recession. Demand for ice activities, which tend to be relatively more expensive than other forms of sports and exercise, took longer to rebound after the recession, as unemployment remained high and wages stagnated.

On the other hand, a resurgence in interest in ice hockey has helped replenish demand for ice rink management companies, raising revenue and encouraging the development of new facilities. The industry is expected to continue to grow over the next five years, driven by improvements in disposable income, consumer confidence and health awareness.

The Ice Skating Rink industry is really thriving in some parts of the world especially in developed countries such as United States of America, Canada, united kingdom, Norway, Russia, Poland and Sweden et al. Statistics have it that in the United States of America alone, there are about 406 licensed and registered ice skating rink and recreational centers.

The industry is responsible for directly employing about 12,115 employees and the industry rakes in a whooping sum of $618 million annually with an annual growth rate projected at 2.2 percent between 2012 and 2017. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that the Ice Rinks industry displays a low level of market share concentration; the top four industry players are estimated to account for less than 5.0 percent of the industry in 2016.

Most of the industry’s enterprises operate one to two rinks and earn less than $1.0 million in annual revenue. Fragmented industries such as the Ice Rinks industry have medium barriers to entry and moderate competition between businesses.

Larger industry players with several ice rinks have grown in the past five years, as ice rinks in distress sought acquisition in the post – recessionary period. Nonetheless, the number of industry businesses have grown in the five years to 2016 while the number of establishments have also grown, indicating that the industry is still expanding.

Starting an ice skating rink business in the United States of America can be stressful, as it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families.

2. Executive Summary

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a standard ice skating rink and family fun center that will be located in a growing community in Carson City – Nevada. Our basic aim of setting up the business is to contribute our quota in ensuring that families that reside in Carson City and neighboring cities have a facility for their children to have fun.

We have been able to secure a standard facility in an easy to access location in Carson City – Nevada. We will engage in managing ice rinks for recreational and professional use. We will not just offer ice skate rentals and ice skating classes for our clients but also provide other amenities including indoor sports and concessions.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is going to become the number one family focused ice skating rink in the whole of Carson City and we will work hard to build our facility to match the needs of the average family in the community.

Before starting the business, we conducted a thorough market research and feasibility studies and we were able to come to the conclusion that Carson City – Nevada is the right place to open our ice skating rink. As a matter of fact, our major aim of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to encourage families in the community to cultivate the habit of regularly going out for recreational activities.

Our ice skating and family fun facility is specifically designed to take care of children as well as parents, we have active childcare services for toddlers and we have membership packages that are highly discounted for families, churches and schools who would want to regularly make use of our facility.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a private registered business that is owned and managed by Eddy Jason – Kings and his immediate family members. Eddy Jason – Kings has a degree in Physical & Health Education coupled with over 7 years’ hands on experience in the ice skating rinks and family fun centers industry working for some of the leading brands in the United States of America

Together with other team members, he will bring his wealth of experience to the table to help build Crystal Planet® Ice Skating Rink & Fun Parks, LLC to favorably compete in the United States and in the global market.

3. Our Products and Services

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in the ice skating rinks industry to provide ice skating rinks and family fun facility to residents of Carson City and neighboring cities which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who makes use of our facility will definitely derive huge fun.

We are in this line of business to make profits and we are going to do all that is permitted by the law in the United States to achieve our corporate aim and ambition. These are the services and amenities that will be made available to our clients in our facility;

• Operating indoor sports facilities
• Organizing sports teams and tournament services
• Offering ice skating rental and resale of equipment
• Offering food and beverages
• Offering athletic instruction
• Offering rental of space and facilities

4. Our Mission and Vision Statement

• Our Vision of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to build a world – class ice skating rink and family recreational facility and also to contribute our quota in encouraging families to engage in fun – filled recreational activities.
• Our mission for establishing Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to create a movement in the community that supports total engagement of families in fun filled recreational activities. We want to contribute our quota towards ensuring that Carson City – Nevada produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in business to become the leading recreational facility in the whole of Carson City – Nevada and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager and Administrator

• Accountant/Cashier
• Marketing and Sales Officer
• Ice Skating Rink Safety Instructor/Assistant (5)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Raises management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Accountable for providing direction for the business
• creates, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Accountable for operating and managing the ice skating rink and family recreational facility.
• Maintains office supplies by checking stocks; placing and expediting orders.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• In control of training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Guarantees that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles other relevant facility operation

Ice Skating Rink Safety Instructors/Assistant (5)

• Ensures that children and adults alike follow laid down safety measures when they make use of our ice skating rink and recreational facilities
• Handles ice skating rinks and recreation services
• Responsible for handling and giving instruction for services such as recreation and fitness services

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Recognizes development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the organization
• Distributes mails in the organization
• Handles any other duties as assigned the line manager

Cleaners (3):

• Responsible for cleaning in and around the facility
• Wash glassware and utensils after each use
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager

6. SWOT Analysis

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in business to provide a recreational facility to families in and around Carson City and at the same time to make profits. We are aware that there are competitions in the ice skating rinks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money into the business.

We know that if we get things right before starting our ice skating rinks and family recreational center, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of a Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Crystal Planet® Ice Skating Rink & Fun Parks, LLC;

One of the obvious strengths that will definitely stand as a plus for Crystal Planet® Ice Skating Rink & Fun Parks, LLC is the fact that our facility is centrally located in a densely populated residential area in Carson City – Nevada; our location is in fact one of our major strengths.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aim making use of our ice skating rinks and family recreational facility, and lastly our gate fee/membership package is one of the best that anybody living in Carson City – Nevada and neighboring cities can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing ice skating rinks and recreation facilities in Carson City – Nevada when it comes to acquiring the latest facility and generating the needed hype that can drive traffic towards our facility.

• Opportunities:

The fact that there are growing health concerns will definitely serve as a boost for industry demand. So also, we are centrally located in one of the busiest and densely populated areas in Carson City – Nevada and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Crystal Planet® Ice Skating Rink & Fun Parks, LLC are unfavorable government policies , inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumer spending and lastly, the emergence of new competitors within the same location where our ice skating rinks and family recreational facility is located.

7. MARKET ANALYSIS

• Market Trends

The ice skating rinks and family fun center industry has indeed benefited from recent marketing campaigns which is targeted towards encouraging people to participate in recreation activities.

Going forward, many people who are part of the baby boomers’ generation are expected to sign up for recreational club memberships or make use of recreation facilities in their communities, as they become more family cum health – conscious as they grow older.

However, patrons of ice skating rinks and family recreational centers are anticipated to increasingly pick up membership from less expensive recreational centers as against expensive all – inclusive clubs.

The common trend in the ice skating rink and family fun centers industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the facility will enjoy high patronage.

Just like in other business ventures, the owners of ice skating rinks and family fun centers are always looking for ways to increase their market share; they go as far as signing deals with high schools et al to make use of their facility on a regular basis.

Lastly, as ice skating rinks and family fun centers grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some fun centers now have other facilities targeted towards attracting adults/parents.

In order words, it is very important for ice skating rinks and family recreational facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for ice skating rinks cuts across people from different backgrounds. The fact that people visit or register in these facilities makes marketing the business interesting. The target market for ice skating rink and family recreational facilities can be categorized into three various groups.

The first group are the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people are schools who would want an ideal place to take students to during excursions or playtime et al.  The last group of people are religious organizations and clubs.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our ice skating rink and family recreational center to;

• Households and families in an around Baton Rouge – Louisiana
• Churches and Religious centers
• Corporate organizations

Our Competitive Advantage

Beyond every reasonable doubt, this industry is indeed a prolific and highly competitive industry.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is centrally located close to a densely populated residential area in Carson City – Nevada. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our ice skating facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Carson City – Nevada can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving our services and facility to ensure that we win new clients and retain old members.

At Crystal Planet® Ice Skating Rink & Fun Parks, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our ice skating rink and family recreational facility so as to attract families and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our ice skating rink and family recreational facility with a big party for all and sundry
• Advertise our family recreational facility on national dailies, local TV and radio stations
• Promote our ice skating rink and family recreational facility online via our official website and all available social media platforms
• Introduce our ice skating rink and family recreational facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in and around Carson City – Nevada
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, train stations et al.
• Deliver consistent customer experience to all our members; making our first impression count positively to those making use of our ice skating rink and family recreational facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our ice skating rink and family recreational facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Carson City – Nevada
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or group
• Engage in roadshows within our neighborhood to create awareness for our ice skating rink and family recreational facility.

Sources of Income

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is established with the aim of maximizing profits in the ice skating rinks and family fun centers industry and we are going to go all the way to ensure that we do all it takes to attract both individual and corporate clients on a regular basis.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies. It would be hard to create a sales forecast with a newly opened business like ice skating rink and family recreational facility.

This is because the statistics that will be provided will be on a short-term basis. Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will help in accurate forecasting.

We expect to welcome a minimum of 12,000 customers, i.e. one thousand customers per month within our first year of operation and then in subsequent year we will grow by 25 percent or more.

Below are the sales projections for Crystal Planet® Ice Skating Rink & Fun Parks, LLC, it is based on the location of our ice skating rink and family recreational facility and the services and products that we will be offering to our patrons.

• First Fiscal Year:  $240,000
• Second Fiscal Year:  $450,000
• Third Fiscal Year:  $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for patrons in the whole of Carson City – Nevada which is why we have made provisions for effective publicity and advertisement of our ice skating rink and family recreational facility.

Below are the platforms we intend to leverage on to promote and advertise Crystal Planet® Ice Skating Rink & Fun Parks, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Carson City – Nevada
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact families, corporate organizations, religious centers and schools by calling them up and informing them of Crystal Planet® Ice Skating Rink & Fun Parks, LLC and the services we offer
• List Crystal Planet® Ice Skating Rink & Fun Parks, LLC on local directories
• Advertise our ice skating rink and family recreational center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Carson City – Nevada and neighboring cities.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, group, religious organization or school. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Crystal Planet® Ice Skating Rink & Fun Parks, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Crystal Planet® Ice Skating Rink & Fun Parks, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

If you are looking towards starting an ice skating rink, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard facility, acquire ice skating rinks and equipment, pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them. The items listed below are the basics that we would need when starting our ice skating rink and family fun center in the United States;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the ice skating rink and family fun center – $250,000.
• Cost for facility remodeling and equipping the facility – $200,000.
• Other startup expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of launching a website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $550,000 to successfully launch a small but standard ice skating rink in Carson City – Nevada.

Generating Startup Capital for Crystal Planet® Ice Skating Rink & Fun Parks, LLC

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a private registered family business that will be owned and managed by Eddy Jason – King and his immediate family members. They are the financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of winning customers over to pick up membership in our ice skating rink is to equip our facility with state of the entertainment equipment and make our services affordable.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring a big facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of ice skating rinks, family entertainment equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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Ice Skating Rink Business Plan Template & Guidebook

The #1 Ice Skating Rink Business Plan Template & Guidebook provides entrepreneurs and business owners with invaluable insight and guidance into launching a successful ice-skating rink. With detailed information on everything from financing and marketing strategies to operational tactics and best practices, the guidebook provides a comprehensive overview of what it takes to develop and sustain a profitable ice-skating business. Get the edge you need with this invaluable resource!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Ice Skating Rink Business [11 Steps]

How to Write a Ice Skating Rink Business Plan in 7 Steps:

1. describe the purpose of your ice skating rink business..

The first step to writing your business plan is to describe the purpose of your ice skating rink business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a ice skating rink business:

The purpose of the Ice Skating Rink is to provide a safe, clean and welcoming environment for families and communities to come together in friendly competition while enjoying the deep tradition of ice skating. We strive to foster a positive, respectful and fun atmosphere where all ages and abilities can reach their fullest potential and have fun.

2. Products & Services Offered by Your Ice Skating Rink Business.

The next step is to outline your products and services for your ice skating rink business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your ice skating rink business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your ice skating rink business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your ice skating rink business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a ice skating rink business?

• Ice Skating Rink
• Ice Resurfacer
• Sharpening Machine
• Ice Skate Rentals
• Ice Cleaning Supplies
• Floor Markers and/or Tape for Ice Markings
• First Aid Kit
• Safety Equipment (Helmets, Pads, etc.)
• Point of Sale System
• Advertising Materials (Flyers, Posters, etc.)
• Legal Permits (Business License and/or Zoning Permit)

5. Management & Organization of Your Ice Skating Rink Business.

The second part of your ice skating rink business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your ice skating rink business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Ice Skating Rink Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a ice skating rink business varies based on many different variables, but below are a few different types of startup costs for a ice skating rink business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your ice skating rink business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your ice skating rink business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your ice skating rink business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Ice Skating Rink Business Plans:

Why do you need a business plan for a ice skating rink business.

A business plan is an essential document when establishing a new business, and this is true for a ice skating rink business as well. A well-crafted business plan can help you understand the feasibility of your proposed venture, assess cost and revenue estimates, identify potential sources of funding and investment, and set out an actionable strategy for launching and running the business.

Who should you ask for help with your ice skating rink business plan?

For help with a business plan for an ice skating rink, you should consult a business consultant or adviser who specializes in the business field. You may also want to speak with a financial adviser who can provide advice on any potential financing opportunities and how to best manage your finances. Additionally, you may want to reach out to those who have already run successful ice skating rinks for advice on best practices.

Can you write a ice skating rink business plan yourself?

Writing a business plan for an ice skating rink can be a complex undertaking. It is important to start with research into the current market, your competitors, and the local industry regulations. Once you have done this research, you can then move on to create a comprehensive business plan that includes market analysis, financial projections, and detailed operational plans. The plan should include goals and objectives to achieve success, as well as strategies to reach those goals. It should also include details of how you will fund the startup costs and capitalize on new opportunities. Finally, the plan should provide a timeline for project completion and benchmarks for evaluation of its success.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How to Start an Ice Skating Rink

Many people enjoy ice skating or participate in sports that take place on ice rinks. Ice skating rinks provide the public and teams with a place to skate, for which individuals and teams pay. According to IBISWorld, the ice rink industry brings in $618 million annually and is growing.

Learn how to start your own Ice Skating Rink and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an ice skating rink by following these 10 steps:

• Plan your Ice Skating Rink
• Form your Ice Skating Rink into a Legal Entity
• Register your Ice Skating Rink for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Ice Skating Rink
• Get the Necessary Permits & Licenses for your Ice Skating Rink
• Get Ice Skating Rink Insurance
• Define your Ice Skating Rink Brand
• Create your Ice Skating Rink Website
• Set up your Business Phone System

We have put together this simple guide to starting your ice skating rink. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Ice Skating Rink Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your ice skating rink?

Business name generator, what are the costs involved in opening an ice skating rink.

The startup costs involved in opening an ice skating rink are high. One feasibility study for an ice rink in Europe placed the startup costs at  €2.3 million (about $2.5 million). These expenses broke down as follows:

• $1.34 million for construction costs (e.g. foundation, walls, roofing, etc.)
• $523,000 for mechanical and electrical works (e.g. plumbing, heating, electricity, etc.)
• $109,000 for site finishing (e.g. landscaping, external fittings, etc.)
• $180,000 for equipment (e.g. an ice resurfacer, a scoreboard, etc.)
• $255,000 for design and project management (including salaries of project managers)
• $215,000 for project development costs

While it may be tempting to reduce an ice rink business’ startup expenses by making concessions on construction or technology costs, properly constructing a rink and using high-quality technology help keep ongoing expenses manageable. Reducing these upfront expenses can lead to prohibitively expensive ongoing costs because the ice will require more energy to be kept in proper condition.

What are the ongoing expenses for an ice skating rink?

The ongoing expenses for an ice skating rinks are high. Ice rinks must pay for electricity, which is used to keep the ice cool, other utilities, maintenance and staffing. In some cases, the ongoing expenses are partially paid for by a municipality so that an ice skating rink is financially feasible.

Who is the target market?

An ice skating rink’s ideal client is a sports league, such as a hockey, figure skating, speed skating or curling league. A league will need to rent ice time for multiple practices and games, which will provide a stable income for the season. Additionally, several players may rent additional ice time for individual training.

How does an ice skating rink make money?

An ice skating rink makes money by charging customers to use the business’ ice rink(s). Most rinks offer a combination of open skating, in which the public is welcome to skate for an admission fee, and ice time rental, in which teams and organizations pay in advance to rent an ice rink.

Ice skating rinks typically charge around $10 per person for an open skate, and many rinks charge an additional fee for renting ice skates if the customers didn’t bring their own. They’ll frequently charge over $100 per hour for renting an ice rink. For example, the Oakland Ice Center charges $10.50 per adult for open skating. Ann Arbor Ice Cube charges anywhere from $212 to $311 for rink rentals depending on the season, day, and time period.  

How much profit can an ice skating rink make?

Ice skating rinks can bring in hundreds of thousands of dollars annually, but much of their revenue goes towards operating expenses. Many ice rinks aren’t profitable unless they’re debt free , which is why municipalities often run or subsidize rinks.

How can you make your business more profitable?

Ice skating rinks can increase their revenue by offering concessions, leagues and clinics. They may also offer events like birthday parties.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your ice skating rink is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an ice rink. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Liability Waivers

To avoid liability and potential lawsuits, ice rinks should have their clients sign waivers.  An example of an appropriate waiver can be found here . 

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your skating rink business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on-call attorneys to get complimentary legal advice.

Certificate of Occupancy

An ice rink is generally run out of a large indoor space, though they can also be outdoors. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an ice rink.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your ice rink will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Ice Skating Rink needs and how much it will cost you by reading our guide Business Insurance for Ice Skating Rink.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an ice skating rink

Most of an ice skating rink’s promotional and marketing efforts should be focused on the 5- and 10-mile radiuses it serves. Businesses can target ice skaters and sports teams within this area through social media marketing, direct mail and onsite signs.

How to keep customers coming back

An ice skating rink can set itself apart from the competition by offering affordable rates for ice time and having a more updated facility. Offering low rental rates for off-peak hours can help a business gain more rentals during off hours, which might provide enough revenue to let the business lower its rates for peak hours slightly. Also, investing in small maintenance items, such as fresh paint and upgrading toilets, can make a big difference in how well customers perceive a facility to be.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who has a passion for ice skating may enjoy running an ice skating rink. While knowing how to skate won’t help balance the business’ financial sheet, an enthusiasm for ice skating and related sports can help business owners connect with customers.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an ice skating rink?

A typical day’s tasks at an ice skating rink involve:

• Checking the ice’s condition
• Welcoming customers and taking admission fees (if paying on a per-use basis)
• Making sure teams and organizations renting ice time are properly set up
• Repairing any malfunctioning equipment
• Cleaning the facility

When not directly interacting with customers or working on equipment, business owners frequently spend time managing employees, scheduling teams’ practices, games and tournaments, promoting their ice rink, and paying bills.

What are some skills and experiences that will help you build a successful ice skating rink?

Successfully running an ice skating rink requires a knowledge of both the industry and how to properly maintain ice rinks. The U.S. Ice Rink Association offers courses in both of these areas. There are also two ebooks available, Ice Skating Rink Business Plan and Ice Skating Rink Facility Startup Business Plan , that may help business owners learn about the industry.

What is the growth potential for an ice skating rink?

Most ice skating rinks have one or two locations that serve a particular city or area. A single location can have more than one rink. Holiday & Leisure Rinks is an example of a large ice rink business that operates two locations, which each have two rinks.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an ice skating rink?

When starting an ice skating rink, selecting the right location is key. In general, the Ice Skating Institute says a rink should have 100,000 people within a 5-mile radius, and 250,000 people within a 10-mile radius -- and there shouldn’t be any other rinks in the area. Additionally, a rink ideally will be close to all of the following:

• A major highway interchange, so the rink is easy to get to
• A school, which makes it easy to market to students and parents
• Hotels, so the ice rink can host tournaments and provide lodging options for out-of-town teams
• Health clubs, which may be willing to partner with an ice rink on cross promotions.

How and when to build a team

An ice skating rink requires a team of employees and subcontractors. People are needed from the outset to welcome skaters, maintain the ice and repair any malfunctioning equipment. A rink may also want to work with coaches and referees to set up its own sports leagues and offer specialized clinics.

Useful Links

Industry opportunities.

• U.S. Ice Rink Association
• North American Rink Conference & Expo
• Tips for owning a rink with synthetic ice

Real World Examples

• International ice rink franchise
• Profile on synthetic ice rinks
• Ann Arbor ice rink

Further Reading

• Things to consider when starting an ice rink
• Article by owner of an ice rink
• Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

How to Start a Skating Rink

Starting a skating rink can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful skating rink.

Importantly, a critical step in starting a skating rink is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

Follow these 14 steps to start a skating rink:

• Choose the Name for Your Skating Rink
• Develop Your Skating Rink Business Plan
• Choose the Legal Structure for Your Skating Rink
• Secure Startup Funding for Your Skating Rink (If Needed)
• Secure a Lease for Your Location
• Register Your Skating Rink with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Skating Rink
• Buy or Lease the Right Skating Rink Equipment
• Develop Your Skating Rink Marketing Materials
• Purchase and Setup the Software Needed to Run Your Skating Rink
• Open for Business

1. Choose the Name for Your Skating Rink

The first step to starting a skating rink is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your skating rink:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your skating rink.

2. Develop Your Skating Rink Business Plan

One of the most important steps in starting a skating rink is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your skating rink business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your skating rink.
• Company Overview – this section tells the reader about the history of your skating rink and what type of skating rink you operate. For example, are you an indoor roller rink, an outdoor rink, or a street skating rink.
• Industry Analysis – here you will document key information about the skating rink industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your skating rink? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your skating rink make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your skating rink.

Next you need to choose a legal structure for your skating rink and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the skating rink and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a skating rink together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A Limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a skating rink include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a skating rink is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your skating rink, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Skating Rink (If Needed)

In developing your skating rink business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a skating rink to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a skating rink that they believe has high potential for growth.

5. Secure a Lease for Your Location

Finding a prime location for your skating rink is key to its success. Consider an area that is central to most people in your city or town. You’ll also want to make sure the rink offers ample parking and is accessible by public transportation. It’s important to pick a location with the right amount of foot traffic. If you’re building an outdoor rink, try to find a place that is surrounded by a large amount of residents and/or businesses, as this will drive traffic throughout the year.

6. Register Your Skating Rink with the IRS

Opening a skating rink requires you to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your skating rink’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your skating rink to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a skating rink, you will need to obtain the following licenses and permits:

• A business license from your local government
• A zoning permit from your local government
• A health permit from your local health department
• A building permit from your local building department
• If you plan on serving food, you will also need a food permit from your local health department

A roller skating rink must also be registered with USA Roller Sports or an equivalent organization. This is necessary in order to comply with insurance laws and regulations for roller rinks, including roller hockey rinks. A certificate of insurance must also be issued to show that the rink is insured.

10. Get Business Insurance for Your Skating Rink

Below are the main types of insurance to consider for your business:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Skating Rink Equipment

Opening a skating rink requires the following equipment: 

• Rental skates
• Rink boards
• Bleachers or seating
• Concession stand
• Storage for rink equipment
• Cash register
• Restroom supplies
• Phone and internet services

12. Develop Your Skating Rink Marketing Materials

Marketing materials will be required to attract and retain customers to your skating rink.

The key marketing materials you will need are as follows:

• Logo: Spend some time developing a good logo for your skating rink. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website: Likewise, a professional skating rink website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your skating rink.

13. Purchase and Setup the Software Needed to Run Your Skating Rink

To start a skating rink, you will need software to manage your customers, track your inventory, and process payments.  You will also need a point-of-sale system to process transactions. Square is a good option for small businesses, and offers a free card reader.

14. Open for Business

You are now ready to open your skating rink. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a skating rink and/or how to open a roller skating rink. Below are answers to frequently asked questions that might further help you.

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How to Start a Skating Rink FAQs

Is it hard to start a skating rink.

It's not hard to start a skating rink if you have the necessary funding, right location and a little bit of know-how.

Before you start a skating rink, make sure there is a need for it in your community. You can find out by asking locals if they would go to the rink and why or why not. Also consider how many people are currently using existing rinks in your area. If you don't see enough demand for an additional location, you may want to consider a different location.

How can I start a skating rink with no experience?

To open a skating rink business , you will need to do some research on the subject. There are many resources available online and in libraries that can help you get started. You will also need to contact local businesses and organizations that may be able to provide you with advice or funding. Finally, you should create a business plan and pitch it to local investors. If you can make a strong case for your rink, you may be able to secure the financing you need to get started.

Is a skating rink a good idea and/or a good investment?

There is no easy answer when it comes to deciding if starting a skating rink is a good idea or not. It largely depends on the local market and how much competition already exists in the area. However, as far as investments go, a skating rink can be a fairly lucrative one, assuming you have the right business model in place.

What type of skating rink is most profitable?

Generally speaking, inline skating rinks are more profitable than traditional roller skating rinks. It is because inline skating is more popular these days and renting inline skates is generally higher than traditional roller skates.

How much does it cost to start a skating rink?

In opening a roller skating rink, you will need to invest in equipment and materials. The total cost to start a rink will depend on the size of your rink and the quality of your equipment. You can expect to pay less for a small rink with basic equipment, and much more for a larger rink with more advanced features.

What are the ongoing expenses for a skating rink?

The ongoing expenses for a skating rink are the costs of maintaining and running the rink. This includes utilities, staff salaries, marketing and advertising, and rink equipment.

How does a skating rink make money?

There are a few ways that a successful roller skating rink makes money. Roller skating rinks make money by charging admission and charging for skate rental. Some roller skating rinks also sell food and drinks. Renting out the rink to people or groups for parties or events, like birthday parties, is another way that a lot of skating rinks make money.

Is owning a skating rink profitable?

Generally speaking, running your own skating rinks can be quite profitable businesses. There are a lot of factors that affect profitability, such as the location of your rink, the size of the rink, the type of skating you offer, the price of your tickets, and the cost of maintaining and running the rink. 

As with any business, the most important thing you can do to ensure profitability is to market and advertise your rink.  Making money through other means such as vending machine sales or snack bars can also help supplement your income.

Why do skating rinks fail?

One of the main reasons rinks fail is because they do not have a well-defined target market. Another reason is because roller skating rinks are often seasonal businesses, which means they only have a few months out of the year that they are profitable. Finally, rink owners often do not anticipate the high costs associated with running a rink, such as rent, utilities and staffing costs.

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My name is Victor from Botswana. I would like to request for a synthetic ice rink quote. We do not have any type of skating rink in Botswana and would like to be the first to introduce the rent a rink. The plan is to apply for funds and I have to come up with a Business Plan that explains what I want to do. So I need a quote for the complete rink of atleast 6m x 10m with skating shoes and SHIPPING to Gaborone, Botswana.

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Start an Ice Skating Rink

Floating on Ice: The Dream of Owning a Skating Rink Business

ICE SKATING RINK

Related business ideas, discover your perfect domain, ice skating rink mini business plan, business idea: ice skating rink, expected percent margin:, earnings expectation:, based on average pricing (groups/classes add more revenue), actions to achieve these numbers:, infrastructure and maintenance:, marketing and customer acquisition:, staffing and customer experience:, partnerships:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: secure financing, writing a business plan, step 4: obtain licenses and permits, cost of licenses and permits, application process, step 5: find a location, factors to consider when choosing a location, step 6: purchase equipment, cost of equipment, where to purchase equipment, financing options, step 7: hire employees, qualifications, step 8: market the business, step 9: open the business, explore more categories, take the next steps.

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Skate on thick ice: How to run a profitable skating rink business

Enchanted by the skaters moving in rhythm and grace, it can be easy to miss the high costs that come with running an ice rink business. In truth, ice rinks and arenas are costly to build and demand a sizable maintenance budget, which means if you are an ice rink sports facility manager, then you will need to get creative with your revenue streams.

As a seasonal activity, ice skating is in demand during the winter, while facility managers need to maintain the rinks without seeing much activity during the rest of the year. With ice rinks generating a significant chunk of their revenue during the months between September and March, facility managers are faced with the unenviable task of balancing their income for the rest of the year.

In such an environment, it is important to recognize the areas where your ice skating rink business can continue to add value out of season. Ice rinks can deliver significant value to their members beyond coaching them in the art of ice skating - from hosting competitive events to simply upgrading the booking experience for members. Exploring these avenues can lead to some healthy revenue streams with the help of a proper business plan and careful execution.

Steps to increase revenue at your skating rink business

• Diversify your offerings
• Make bookings more accessible
• Host competitive events
• Rent your facilities
• Attract your members

At any sports facility, you can improve your revenues either through member engagement, expanding your offerings, or allowing for alternate use of your facilities. Let us look at each of these in detail.

1. Diversify your offerings

Ice rinks give you the opportunity to teach skating in a wide variety of ways. Right from the basics of ice skating to teaching synchronized skating in batches, students can learn at the level that they are comfortable with.

Always keep an eye on what more you can do for your members. Are there any new classes your members might be interested in? How about packaging your classes and making it easy for your members to sign up for the long term?

Look for classes that can be bundled together and offer packages to members through your booking website that they wouldn't be able to find elsewhere. The more you are able to increase your ice skating income during the season, the less you will have to worry about matching it for the rest of the year.

2. Make bookings accessible

Accessibility plays a huge role in deciding how far visitors will go after they land on your booking site. After all, the more convenient you make it for them to navigate, the more likely they will be to schedule a service with you.

Thankfully, technology continues to evolve in favor of a quality member experience. Today, members can schedule the class or package of their choice with minimal effort on their part and receive the details on their bookings almost instantly.

It is important to choose a smart and intuitive online booking system and automate key operations. With the right scheduling and management software for your ice skating rink business, you can help your members view available slots before they schedule their preferred slot, synchronize their calendars once they make their bookings, and keep them updated on their booking status throughout the process.

3. Host competitive events

It is when we compete that we push ourselves to do better! A competitive spirit can drive interest in your facilities and your services and encourage more people to sign up for your classes in the long run.

Host interesting leagues and tournaments by inviting the top skaters in your region, collaborate with your competitors to add some excitement, and introduce a healthy rivalry that ensures everybody gives their best on the rink! Promote events and manage tournament and league scheduling through your booking system, so you can stay focused on delivering a memorable experience to your participants and your audience.

Seasonal events aside, you can also make space for social events and arts performances all year round. This will give you the added benefit of expanding your market base and attracting a healthy revenue both on and off the season.

4. Rent your facilities

Opening up your ice rink for rental use can be a great way to generate additional income. Not only will you allow people to use the facilities as they like, on their own time, you will also be creating a valuable opportunity for your members to conduct events of their own and attract more people to your facilities.

However, before you put up your facilities for rent on your website, it is important to study member behavior and expectations.

• Would your members prefer hourly or daily rentals?
• What facilities are more popular at any given time?
• Is there any way to incentivize members to rent facilities?

Answer these questions before you put your facilities up for rent and you will be able to optimize facility usage and boost revenue generation in the long run.

5. Attract more members

Ultimately, there is no source of recurring revenue that can match the financial support offered by memberships. The sky's the limit if you're offering attractive packages to members at your ice rink. Be it exciting discounts or exclusive packages - even a free class or two every month - this is where your offerings to your customers can earn you their loyalty!

Before setting up your membership plans , do your research beforehand. Look closer at why your customers love your services. Review your pricing and analyze your position as per the industry standards. Identify the best ways you can tempt customers to sign up and create memberships that they'll truly love.

Balancing your membership plans with services and rentals they can avail throughout the year, you will maintain healthy engagement with your members regardless of the season and ensure a high level of activity at your facilities at any time.

Drive your ice rink business plan with the right technology

The key to truly maximizing profits for your ice rink business lies not in following these actions, but in how you execute them. Efficiency will play a major role in determining how well you are able to increase profitability based on every decision you take.

Today, the right online booking system can help you simplify and automate key operations, store and secure essential member data, and communicate with each member through regular, personalized updates. You will be able to save significant time and effort on your operations, allowing you to create a seamless member experience at your facility.

As a scheduling and management software that ticks all of the boxes above, Omnify is best placed to help your ice skating rink or sports facility optimize operations and maximize revenue in the long run. Find out how Omnify is the ideal business management technology partner for your facility and get started today!

Related Readings:

• How Denver Synchronicity Aced Class Registrations with Omnify
• 6 key steps to run a successful sports facility
• 7 ways RV Parks can manage campground amenities in 2021

Find out how your skating rink business can beat seasonal revenue cycles and generate healthy income through the year with smart planning and right technology

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Skating Rink Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name] is [Location]’s first indoor ice skating rink. The rink will be a refreshing source of winter recreation that families and individuals can enjoy all year-round. The company will provide various ice sports lessons for all ages and ability levels. Customers can also pay for open skate sessions or rent out the facility for private events.

Below are [Company Name]’s product and service offerings:

• Hockey Lessons
• Figure Skating Lessons
• Exercise Classes
• Food & Beverages
• Ice Skate Rentals
• Ice Skate Sales
• Ice Rink Rentals

[Company Name] will primarily serve the residents who live within a 20 mile radius of the facility. The demographics of these customers are as follows:

• 97,827 residents
• 31,987 children
• Average income of $94,000
• 66% married
• 51% in Mgt./Professional occupations
• Median age: 39 years

Of the above mentioned residents, about 45% of the population are fairly active and regularly participate in a variety of physical activities.

[Company Name] was founded by [Founder’s Name], a former professional hockey player turned entrepreneur who has identified a need for an ice rink in [Location]. [Founder] has fond memories of spending time with his family and friends at the local ice rink in his hometown as a child. Upon retiring from a successful hockey career, he moved to [Location] where he discovered there was no ice rink within a 100-mile radius.

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable service to those seeking a fun place to get together with family and friends and enjoy ice sports together all year round.
• There is no other ice skating rink in a 100-mile radius of the facility.
• The location is conveniently located near schools , residential neighborhoods, public parks, and is accessible from the highway.
• The management team is composed of industry professionals and entrepreneurs who are well-equipped to operate an ice skating facility.
• [Founder] has significant name recognition among ice hockey fans. This factor is expected to bring customers to the facility right away.

[Company Name] is seeking a total funding of $200,000 of debt capital to open its skating rink business.

• Facility design/build-out: $100,000
• Equipment and supplies: $75,000
• Working capital: $25,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

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Skating Rink Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

• Business Type
• Business Plan for Ice Skating Rink

Ice Skating Rink Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Ice Skating Rink business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Ice Skating Rink business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Ice Skating Rink business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Ice Skating Rink business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Ice Skating Rink business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Ice Skating Rink small business in the UK.

When you have completed your Ice Skating Rink business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Ice Skating Rink business startup.

If you are looking to limit your startup costs when starting up a Ice Skating Rink small business in the UK, this free business plan builder tool will be it.

Starting a Ice Skating Rink business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Ice Skating Rink business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Ice Skating Rink business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Ice Skating Rink industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Ice Skating Rink businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Ice Skating Rink business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Ice Skating Rink business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Ice Skating Rink business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Ice Skating Rink business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Ice Skating Rink business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Ice Skating Rink business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Used Book Store
• Thai Massage Therapist
• Fence Supply Store
• Financial Institution
• Lumber Store

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Roller Skate Rink Business Plan

Start your own roller skate rink business plan

McKenzie Roller Rink

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

McKenzie Roller Rink is a state of the art facility offering recreational skating to individuals as well as catering to large and small group gatherings. The rink has been at its present location for five years and was formerly known as Roller Kingdom. Due to mismanagement McKenzie Roller Rink has taken over the business with no capital outlay. The rink is located in Eugene, Oregon and has excellent access to major roads and interstates.

With upgraded facilities McKenzie Roller Rink will provide a unique recreational opportunity to the greater Lane County area. A concessions area will serve a wide variety of food choices. Party rooms are available for large groups such as civic organizations, church groups, and school functions. With a dedicated staff McKenzie Roller Rink will be ready to give excellent customer service and would like to see continued growth in dedicated customers. McKenzie Roller Rink will target local markets with special focus given to the large groups looking for a facility to hold their parties and functions.

With an emphasis on customer service McKenzie Roller Rink will differentiate itself from other recreational opportunities in the area by establishing a welcoming friendly atmosphere for the consumers in our target market. It is important to build long-term relationships with civic groups, church groups, and school groups. We will also be involved in community activities. We can’t just market and sell our services, we must deliver those services with a focus on excellence. McKenzie Roller Rink will provide a website that will appeal to all kinds of customers looking for recreational alternatives. Times of operations, descriptions of our facilities, and the costs will be included in the site.

Our management philosophy is based on responsibility and mutual respect. People who work at McKenzie Roller Rink will work in an environment that encourages creativity and having fun. Along with a team of 10 employees, Don Jones will play an active roll in the day to day operations of the facility. Don is the majority owner and has years of experience in running this kind of facility. The other two owners, David Barkley and Paul Robins, will join Don in forming strong leadership for the company. McKenzie Roller Rink would like to see first year sales at over $400,000 with a five to nine percent increase for year two.

1.1 Mission

McKenzie Roller Rink provides recreational skating to the general public as well as private bookings for group activities. With excellent party facilities and concessions that provide a wide choice of food items, McKenzie Roller Rink is dedicated to providing a first class skating facility that will facilitate family-centered activity. Customer service is going to be a focus with the intent of keeping a positive, fun atmosphere. McKenzie Roller Rink will make safety for our patrons a top priority. Employees of McKenzie Roller Rink are considered a valuable asset to the company and will be treated in such a manner.

1.2 Objectives

• Sales increasing to more than $1 million by the third year.
• Bring gross margin back up to above 90%, and maintain that level.
• Increase a customer approval rating by 20% by the second year.

1.3 Keys to Success

The keys to success in this business are:

• Marketing: Increasing the interest in skating as a recreational activity.
• Facilities: Providing an attractive facility that caters to individual and group activities.
• Customer Service: Provide the kind of customer service that makes the patron feel valuable and create the desire to come back.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

McKenzie Roller Rink is a new enterprise that has taken over an existing facility and has made several improvements. The company that previously leased the building was called Roller Kingdom. The building was leased and upgraded five years ago by the owners of Roller Kingdom, however Roller Kingdom went out of business due to mismanagement. McKenzie Roller Rink has negotiated a lease with the building owners and were able to take over the business with no capital outlay. With an agressive management style and marketing plan, McKenzie Roller Rink plans to offer a unique recreational opportunity that will cater to families as well as civic organizations, schools, and church youth groups. Therefore the numbers in the start-up table reflect just basic start-up expenses, there are no business purchase expenses.

2.1 Company Ownership

McKenzie Roller Rink is a privately-held C corporation owned in majority by president Don Jones. There are two part owners, David Barkley, our attorney; and Paul Robins, our public relations and marketing consultant. Neither owns more than 15%, but both are active participants in management decisions.

2.2 Start-up Summary

Our start-up costs come to $43,000, which is mostly building renovation and the purchase of new equipment. The start-up costs are to be financed by direct owner investment as well as our other two independent investors.

Products and Services

McKenzie Roller Rink is a state of the art roller rink providing a unique recreational opportunity to the greater Lane County region. A concessions area will serve a wide variety of food choices and party rooms are available to meet the needs of small and large groups such as church youth groups, school functions, and civic organizations. With a dedicated staff McKenzie Roller Rink is ready to give excellent customer service and would like to see continued growth in dedicated customers.

Market Analysis Summary how to do a market analysis for your business plan.">

McKenzie Roller Rink will focus on local markets including civic groups, school groups and church groups. Special focus will be placed on large group activity such as parties and school functions.

4.1 Market Segmentation

Our market segmentation is broken into three specific groups. Civic organizations, school groups, and church groups are key target markets for McKenzie Roller Rink. Parties with over ten people would be considered a group. It is our intent to create a wholesome family atmosphere and so there will be an effort to encourage families to consider skating as a recreational option. Finally we will target the greater Lane County area to encourage individual activity (groups under ten).

4.2 Target Market Segment Strategy

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The closest skating facility is over 50 miles away so we will be the only skating facility in the greater Lane County area. Without direct competition it is our intent to market to all segments of Lane County. We are looking for customers who care about having a top notch facility with customer service that will make their night of skating an enjoyable one. Safety will be a priority, we will closely monitor all activity in our facility.

4.3 Service Business Analysis

We are a skating facility which serves the greater Lane County area:

• Groups: People who are looking for a recreational alternative that will accommodate groups for parties and other functions.
• Families: People who are looking for fun activities that they can do together.
• Individual: People who are looking for a place to come and enjoy skating in a great facility. Parents will have a place they can trust to drop their kids off.

4.3.1 Competition and Buying Patterns

The recreational consumer understands the concept of service, and are much more likely to engage in the activity when they are assured the activity is in a safe and fun facility.

Though we do not have any direct competition we will still have to gain the public’s trust and business through an aggressive marketing plan as consumers do have alternative forms of entertainment.

Indirect competition comes from other recreation activities in the area, for example, bowling alleys, movie theatres and restaurants.

Our focus group sessions indicated that our target markets think about quality facilities, customer service, and wholesome family fun. There also is a need for a facility to host group parties and such.

Strategy and Implementation Summary

Differentiate and fulfill the promise. We must differentiate ourselves from other recreational opportunities in the area. We need to establish a logical and viable alternative for our target market.

Build a relationship-oriented business. Build long-term relationships with civic groups, school groups, church groups, and the community as a whole. Be supportive and involved in community activities.

Focus on target markets. We need to focus our efforts on what our facilities have to offer small to large groups of people. Also focus on the outlying target markets in Lane County.

Emphasize customer service and support. We can’t just market and sell our services, we must actually deliver as well. We need to make sure we have the ability to provide a top-notch facility that will be customer friendly.

5.1 Marketing Strategy

The marketing strategy is the core of the main strategy:

• Emphasize customer service.
• Build relationships with civic groups, church groups, school groups.
• Provide an attractive facility that people will come back to.

5.2 Sales Strategy

We need to sell people on our quality facilities. We sell a quality recreational entertainment option that is affordable and fun.

We have to sell our customer service and safety. Skating is an activity that is conducive to both large groups as well as the individual and we need to give our customers a facility that they can have a quality experience.

5.2.1 Sales Forecast

The important elements of the sales forecast are shown in the following table. The total sales increase to about $515,000 in the third year. The sales forecast table also reflects a slow down in the summer due to school being out and other summer recreational opportunities available to out customers. Concessions will supply a large part of the revenue and we will strive to continue to make improvements in our food choices.

5.3 Competitive Edge

McKenzie Roller Rink does not have any direct competition from another roller rink. This fact will not make us complacent but will make us work that much harder to provide a quality product. We will not only serve people already aware of the benefits of skating, we will concentrate our efforts on a marketing plan that will attract people looking for a recreational option that they may not have considered before. With a top-notch facility and a friendly customer conscious staff, McKenzie Roller Rink intends to become a viable option for families, groups, and the general public.

5.4 Milestones

Mr. Jones will be responsible for the business plan and Web plan. Mr. Robins will be responsible for contracting with the painters, food vendors and for the new equipment. Mr. Barkley will be responsible for the accounting plan.

Web Plan Summary

The McKenzie Roller Rink will focus on providing a website with information that will give a detailed description of our facility, times of operation, and all associated costs.

McKenzie Roller Rink will provide a website that will appeal to all kinds of consumers. A database will be kept that will help in future marketing endeavors. Using Web services provided by our Internet provider, we will be able to track what domain users get to our site from. This will help us decide where our Web marketing dollar is best spent.

6.1 Website Marketing Strategy

More and more people are looking for a recreational opportunity that they can either participate in as a family or a group activity. It is the intent of McKenzie Roller Rink to promote such an opportunity, and through our website we intend to promote our quality facility that is ideal for groups large and small.

The main focus for McKenzie Roller Rink website will be:

• A detailed view of our facilities through photographs.
• A list of all our times of operation.
• A description of what our facility has to offer large and small groups.
• A description of our concessions area and the kinds of food and beverages we serve.

6.2 Development Requirements

McKenzie Roller Rink website will be initially developed with few technical resources. A simple hosting provider, AOL Web services, will host the site.

McKenzie Roller Rink will work with a contracted user interface designer to develop a simple, but informative Internet-focused site. The user interface designer will work with Don Jones to come up with a website logo, and the website graphics. Initially a $1,000 dollars will be invested into the implementation of this site.

The maintenance of the site will be done by McKenzie Roller Rink and as the website evolves it is possible that we will look into developing newsletters and downloadable market research reports. McKenzie Roller Rink can also look into pre-packaged solutions through AOL Web services.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

7.1 personnel plan.

The Personnel Plan reflects the need to keep our workforce at no more than nine full and part time employees. Our total employment should not increase the first year. Detailed monthly projections are included in the appendix.

Financial Plan investor-ready personnel plan .">

The financial plan contains these essential factors:

• A growth rate of 5% for the year 2004.
• Do not depend on credit lines to support cash flow.
• An average sales per business day (305 days per year) in excess of $1,000.

8.1 Important Assumptions

The financial plan depends on Important Assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume a slow-growth economy, without major recession.
• We assume there will not be any direct competitors for at least several years.
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

8.2 Break-even Analysis

Our Break-even Analysis is shown below.

8.3 Projected Profit and Loss

The most important assumption in the Projected Profit and Loss statement is a steady growth into 2006. The increase in gross margin is based on an agressive marketing approach, and it is critical.

Month-by-month assumptions for profit and loss are included in the appendix.

8.4 Projected Cash Flow

The following table and chart illustrate McKenzie Roller Rink’s cash flow situation. Cash Flow will be negative for year one as we start up the business and slowly create awareness about our facility. We have planned for this with enough extra cash to keep the cash balance positive.

8.5 Projected Balance Sheet

The balance sheet is quite solid. We do not project any real trouble meeting our debt obligations – as long as we can achieve our specific objectives.

8.6 Business Ratios

Business Ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7999, Roller Rinks are shown for comparison.

The following will enable us to keep on track. If we fail in any of these areas, we will need to re-evaluate our business model:

• Gross margins at or above 88%.
• Do not depend on credit line to meet cash requirements.
• Month-to-month annual comparisons indicate an increase of 5% or greater.

Tax Season Savings

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This 2,000+-seat ice skating rink is located on Penn’s Campus adjacent to the west entrance of Penn Park.

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The University of Pennsylvania and the Ed Snider Youth Hockey Foundation celebrated the grand re-opening of the newly refurbished Penn Ice Rink.

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Ice Skating Rink Business Idea Description in 5 W’s and 1 H Format

By henry sheykin, resources on ice skating rink.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan

Intriguing and innovative, the ice skating rink business idea is ready to sweep Manhattan off its feet. With John Smith, an experienced entrepreneur and former professional ice skater, leading the charge as founder and CEO, this state-of-the-art facility is poised to revolutionize the skating scene. Located in the heart of New York City, this pay-per-use model offers not only top-notch ice and rental skates but also a plethora of thrilling events. Set to launch in early 2024, the timing couldn't be more perfect, as interest in ice skating as a recreational activity is soaring. With a goal to satisfy the demand for a modern ice skating rink in the Big Apple, the primary objective is to attract new customers and build a loyal base while simultaneously generating sustainable revenue. In order to bring this vision to life, John Smith has secured an impressive $5 million in funding from a mix of personal investments, venture capital, and bank loans. A robust marketing strategy targeting both local residents, tourists, and corporate entities will ensure the success of this exciting venture. Get ready to lace up and join the ice skating revolution in New York City!

Key Takeaways

• John Smith, a seasoned entrepreneur and former professional ice skater, will be the founder and CEO of the ice skating rink venture.
• The business idea is to establish a state-of-the-art ice skating rink facility in Manhattan, New York, operating on a pay-per-use model and offering rental skates and various events.
• The venture is set to launch in early 2024, taking advantage of the growing interest in ice skating as a recreational activity.
• The primary objective is to fulfill the demand for a modern ice skating facility in New York City and generate sustainable revenue through attracting new customers and building a loyal customer base.
• To bring this business idea to life, John Smith will secure a funding of $5 million through personal investments, venture capital, and bank loans, and will implement a robust marketing strategy to target local residents, tourists, and corporate entities.

The major players in this ice skating rink venture are John Smith, a seasoned entrepreneur and former professional ice skater, who will be the founder and CEO of the business. Alongside John, there will be a team of experienced personnel, including ice skating instructors, event coordinators, customer service representatives, and maintenance staff.

John Smith, as the founder and CEO, brings extensive experience in both entrepreneurship and ice skating. His background as a professional ice skater will enable him to provide invaluable insights into the operations and management of the ice skating rink. Additionally, his entrepreneurial skills will drive the strategic direction and growth of the business.

The target audience for this business includes individuals of all ages who have an interest in ice skating. Whether they are beginners, recreational skaters, or advanced figure skaters, the ice skating rink aims to cater to their needs through its pay-per-use model and high-quality facilities.

The ideal clients for the ice skating rink include local residents of New York City, especially those living in Manhattan, who seek a modern and convenient ice skating facility. Additionally, the rink aims to attract tourists visiting the city, offering them a unique recreational experience. Corporate entities will also be targeted as potential clients, with the opportunity to host events and team-building activities at the facility.

By understanding the target consumer and their preferences, the ice skating rink will tailor its offerings and marketing strategies to appeal to various segments of the population. This targeted approach will help drive customer engagement, satisfaction, and loyalty.

As for competition, there are a few existing ice skating rinks in New York City. However, the proposed state-of-the-art facility, combined with the pay-per-use model and exceptional customer service, will differentiate the ice skating rink from its competitors. The emphasis on organizing events, such as birthday parties, corporate events, and figure skating competitions, will also create unique experiences and attract customers.

The ice skating rink venture aims to establish a state-of-the-art facility in Manhattan, New York, offering a pay-per-use model for customers to enjoy ice skating for a specific duration of time. In addition to ice skating, the rink will provide rental skates for an additional fee and organize various events, including birthday parties, corporate events, and figure skating competitions, to generate additional revenue.

What do you want to achieve?

The primary objective of this business idea is to fulfill the demand for a modern ice skating facility in New York City. By offering a pay-per-use model, the rink provides flexibility to customers and aims to attract new customers while building a loyal customer base. The goal is to become the go-to destination for ice skating enthusiasts in the city and generate sustainable revenue.

What is your sustainable advantage?

The sustainable advantage of this ice skating rink venture lies in its state-of-the-art facility, exceptional customer service, and a range of events. By providing a modern and well-maintained ice skating rink, along with high-quality rental skates, the rink offers customers a superior experience. The organization of various events, such as birthday parties and figure skating competitions, not only generates additional revenue but also adds value and excitement for customers, setting the rink apart from competitors.

What do you offer? What do you produce?

The ice skating rink offers customers the opportunity to enjoy ice skating for a specific duration of time on a pay-per-use basis. Additionally, customers can rent high-quality skates for an additional fee. The events organized by the rink, including birthday parties, corporate events, and figure skating competitions, create a vibrant and engaging atmosphere for both participants and spectators. The organization produces memorable and enjoyable experiences, fostering a sense of community and excitement around ice skating.

What are your business objectives?

The short-term goal of the ice skating rink venture is to successfully launch in early 2024 and attract a steady flow of customers. In the second month of operation, the objective is to sell $100,000 worth of products and services, showcasing the market demand and revenue potential. In the long term, the aim is to establish a strong and loyal customer base, become a recognized hub for ice skating in New York City, and achieve sustainable profitability.

The ice skating rink venture will be located in the heart of New York City, specifically in Manhattan. This vibrant and bustling city is known for its diverse population and high demand for recreational activities. By strategically positioning the ice skating rink in Manhattan, we aim to attract a wide range of customers, including residents, tourists, and corporate entities.

The exact address of the ice skating rink facility will be determined once the suitable space is secured. However, our goal is to find a prominent location in Manhattan that is easily accessible and highly visible to potential customers. Ideally, the rink will be situated in a central area, with convenient transportation options and ample parking facilities nearby.

Target Audience

Our target audience consists of individuals of all ages who have an interest in ice skating as a recreational activity. We aim to capture the attention of seasoned ice skaters, beginners, families, and corporate groups looking for unique team-building experiences. Additionally, we will focus on attracting figure skaters and enthusiasts by hosting figure skating competitions and providing training opportunities.

New Opportunities

The ice skating rink venture presents various new opportunities for both the local community and tourists. As the only state-of-the-art ice skating facility in Manhattan, we fill the gap in the market and fulfill the demand for a modern rink. By offering a pay-per-use model, we provide flexibility to customers, allowing them to choose the duration of their skating session based on their preferences and availability.

Furthermore, the ice skating rink will create opportunities for hosting a wide range of events, including birthday parties, corporate events, and figure skating competitions. These events not only generate additional revenue but also attract new customers and introduce them to the joy of ice skating. We will also collaborate with local schools and organizations to offer discounted rates and promote ice skating as a healthy and fun activity for children and teenagers.

From Here to There

To transform the ice skating rink venture from a concept to a thriving business, several key steps need to be taken. Firstly, funding of $5 million will be secured through a combination of personal investments, venture capital, and bank loans. This capital will be instrumental in leasing a suitable space in Manhattan, constructing the state-of-the-art ice skating facility, and purchasing high-quality equipment.

Next, a robust marketing strategy will be implemented to raise awareness and attract customers. The marketing efforts will focus on targeting local residents, tourists, and corporate entities through online advertising, partnerships with schools and organizations, and engaging social media campaigns. By emphasizing competitive pricing, exceptional customer service, and a diverse range of events, we aim to establish the ice skating rink as the go-to destination for ice skating enthusiasts in New York City.

Once the venture is launched in early 2024, our team will continuously monitor customer feedback and adapt our offerings to meet their evolving needs. By staying attentive to trends and preferences, we will ensure that the ice skating rink remains a thriving and sustainable business venture in the long term.

The ice skating rink venture is scheduled to launch in early 2024, taking advantage of the growing interest in ice skating as a recreational activity among individuals of all ages. This strategic timing allows us to tap into the demand for a modern ice skating facility in New York City.

Business Start

The business has been planned meticulously, and we intend to put our business plan into action and start seeing results as soon as we open in early 2024. This will mark the official launch of the ice skating rink, providing customers with the opportunity to enjoy ice skating in a state-of-the-art facility.

Objectives Timing

Our primary objective is to establish the ice skating rink as the go-to destination for ice skating enthusiasts in New York City. In the short-term, within the first year of operation, we aim to build a loyal customer base and generate sustainable revenue through pay-per-use ice skating sessions.

Within the next three to five years, we plan to expand our customer base further by successfully organizing and hosting a variety of events, including birthday parties, corporate events, and figure skating competitions. These events will not only generate additional revenue but also help establish our brand as a premier event venue.

In the long-term, within the next ten years, we aim to become a prominent attraction in Manhattan and a highly recognized name in the ice skating industry. By continuously providing exceptional customer service, expanding our range of events, and maintaining a modern facility, we strive to become synonymous with quality ice skating experiences.

Retirement Strategy

As the founder and CEO, I plan to retire from the company in approximately 20 years, around 2044. At that point, my departure strategy would involve either selling the firm or passing on the reins to a capable successor who shares the vision and values of the ice skating rink. By planning for this transition well in advance, we aim to ensure the sustained success and growth of the business even after my retirement.

However, in the event that selling the firm or finding a suitable successor is not feasible, the alternative option would be to close down the business in a controlled manner, ensuring the satisfaction of all stakeholders and adhering to all legal and financial obligations.

At our state-of-the-art ice skating rink facility, we aim to fulfill the demand for a modern ice skating experience in New York City. Our pay-per-use model provides customers with flexibility and the opportunity to enjoy ice skating for a specific duration of time. We understand that our customers have busy schedules, and our convenient model allows them to fit ice skating into their day without any long-term commitments.

Why would customers want your product or service?

Customers would want to choose our ice skating rink because we offer a unique and enjoyable experience in a vibrant city like New York. Our facility boasts top-notch equipment and well-maintained ice surfaces, ensuring a smooth and safe skating experience for individuals of all ages and skill levels. Whether they are beginners, recreational skaters, or competitive athletes, our rink caters to everyone's needs.

Benefits of choosing our ice skating rink:

• High-quality ice skating equipment and well-maintained facilities
• Flexible pay-per-use model for convenience
• Variety of events, including birthday parties, corporate events, and figure skating competitions, to cater to different interests
• Rental skates available for added convenience

Why would a buyer want to purchase from you? Describe how you differ from the competitors.

Buyers would want to purchase from us because we offer a unique ice skating experience that sets us apart from our competitors. Our state-of-the-art facility, combined with our pay-per-use model, allows customers to enjoy ice skating without any long-term commitments or expensive membership fees. We prioritize customer satisfaction and exceptional service, ensuring that every visit to our rink is enjoyable and memorable.

Key factors that differentiate us from competitors:

• Pay-per-use model for flexibility and affordability
• State-of-the-art facility with top-notch amenities
• Focus on exceptional customer service to create a memorable experience
• Organizing a range of events to cater to diverse interests and attract a wide customer base

Why are you in this line of work? Make sure to include your company's mission statement as well.

We are in this line of work because we believe in the power of ice skating to bring joy, entertainment, and fitness benefits to individuals and communities. Our mission is to provide a premier ice skating experience for people of all ages and skill levels, fostering a love for ice sports and creating lasting memories. We are dedicated to promoting an active and healthy lifestyle while offering a welcoming and inclusive space for everyone to enjoy the thrill of ice skating.

In order to bring this ice skating rink business idea to life, we will establish a limited liability company (LLC) as our chosen company structure. The LLC structure provides a balance between the benefits of a corporation, such as limited liability, and the flexibility of a partnership. This structure will allow us to protect our personal assets while still maintaining a level of flexibility in decision-making and management.

To ensure a smooth registration process and compliance with all relevant rules and regulations, we will engage with a professional business attorney who specializes in small business formation. This advisor will guide us through the registration procedures, help us understand our legal obligations, and provide valuable advice to mitigate potential liabilities.

Attaining Company Objectives

In order to achieve our company objectives, we will need to hire a team of skilled professionals to assist us in managing various aspects of the business. This will include hiring experienced ice skating instructors, maintenance staff, event coordinators, and administrative personnel to handle customer inquiries, bookings, and financial management.

We will also invest in comprehensive training and development programs to ensure all staff members are equipped with the necessary skills and knowledge to provide exceptional customer service and maintain the highest safety standards.

To drive customer acquisition and revenue generation, we will implement a robust marketing strategy. This will involve partnering with local schools, community organizations, and sports clubs to promote our facility and attract a diverse customer base. We will also leverage online advertising platforms and social media campaigns to reach both local residents and tourists visiting New York City.

Future Business Development

Our vision for the ice skating rink is to become the premier destination for ice skating enthusiasts in New York City. We envision a thriving facility that not only offers a state-of-the-art ice skating experience but also serves as a hub for various ice skating events, competitions, and celebrations.

In the future, we aim to expand our operations by opening additional ice skating rinks in different parts of the city, catering to the demand for recreational activities. We will continue to innovate and adapt to changing customer preferences, exploring opportunities to introduce new programs, such as ice hockey leagues and synchronized skating teams, to further engage our customer base.

By fostering a strong sense of community and continually delivering exceptional customer experiences, we aspire to establish ourselves as a leader in the ice skating industry, gaining loyal customers and sustainable revenue growth.

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Roller Rink Business Plan Sample

APR.11, 2018

Do you want to start a roller rink business?

Are you planning to open a roller rink business? This is an awesome business to invest in since many people nowadays love the roller skating culture. From adults to children, the numbers of people looking for roller skating services have tremendously increased over the years. Roller skating is not only a great exercise to engage in with your family, but it’s also fun. So, at the end of the day you will be bonding and improving the health of your loved ones at the same time. The startup capital required may be on the high side but with proper planning and funding for you will recover your costs within a few years of business.

Executive Summary

2.1 the business.

The roller rink business shall be registered under the name Smooth Slide Rink, and will be situated in Enos Park, Springfield Illinois. The business will be owned and managed by Samantha Davis an experienced and award winning skating professional.

2.2 Management Team

Samantha Davis is a skating instructor who has been in the roll skating industry for over twelve years. Before opening a roller skating rink business , Samantha worked for many schools and popular fitness brands across United States and Canada training adults and students the art of skating thus gaining impressive knowledge and experience.

2.3 Customer Focus

Smooth Slide Rink intends to offer a modern, spacious and well equipped facility for all potential customers across the city of Springfield.

2.4 Business Target

Since it will be the first roller rink business in the neighborhood, the whole community and residents of Springfield will highly benefiting from a well-managed and equipped facility.

Company Summary

3.1 company owner.

Samantha Davis is a skating instructor who has worked with top USA skating schools such as U.S. Figure Skating. She also worked as a skating instructor at The Mariposa School of Skating in Canada for more than 10 years. She has greatly contributed to ensure the growth of the roller skating industry by working in the course of her career.

3.2 Aim of Starting the Business

To open a roller skating rink business , it requires an expert who understands the art of skating and handling the business to properly identify priorities and set goals. Samantha has previously managed roller skating and therefore, comprehends the nitty-gritty details of managing a roller rink skating facility.

3.3 How the Business will be Started

As a professional skating instructor, Samantha understands what it entails to begin this venture and to make it successful. To actualize her plan, she has hired professional to come up with an impressive financial roadmap to guide the business. The following is the ultimate financial data for Smooth Slide Rink.

Services for Customers

Smooth Slide Rink is keen to offer top notch and modern roller skating facilities for potential customers. Since Samantha already has an idea of how to open a roller skating rink business , the venture will focus on building a healthy and long lasting client relationships as it offers the following services.

• Offer indoor roller skating expeditions.
• Provide video arcade and redemption counter.
• Small restaurant to offer snacks and refreshments.
• Hosting Parties and fundraising

Marketing Analysis for Roller Rink Business

For Smooth Slide Rink to meet its market goals, a well-researched market analysis to find out market trends was started to assist the business effectively tap into the market. This roller rink business plan has showed the strategy the business intends to focus on to meet its obligations.

With the fast growth and popularity of roller skating in Springfield, there is a huge potential for Smooth Slide Rink to take advantage of. Taking into consideration the location of the business, demographic stats and available competition, it is guaranteed the skating facility will enjoy a high number of customers.

5.1 Market Segmentation

With a good roller skating rink business plan , this will act as good foundation to start a strong and marketable business. Smooth Slide Rink therefore has the best opportunity to engage in intensive marketing campaigns to command a larger market share. One doesn’t need to have prior experience roller skating to visit the facility to have a good time. Based on market findings, the skating facility intends to target the following groups of customers.

5.1.1 Children

A lot of roller skating facilities earn a lot of money and profits from children related activities. Smooth Slide Rink plans to have a wide option of children’s programs that will make the facility attractive for children. Springfield has a wide population of children between ages of five to seventeen which is key revenue potential for business. Nowadays, parents are open to the idea of having their children take part in fun and recreation activities in order to encourage healthy living. With a roller skating facility in the community, the most lucrative customers for the business will be children.

5.1.2 Adults (Age 18-44)

As roller skating activity popularity is increasing each single day, and adults too are over the moon to try skating for fun. This roller skating rink startup sample business plan also includes adults since the business plans to put in place awesome activities that will appeal to the adult between 18-44 years. Since most of this age group are working and in active activities, they will most likely have to pay for membership which will generate a more steady income for the skating facility.

5.1.3 Schools and College Students

Roller skating is a major trend in many educational institution. In this case, many schools once in a while always organize indoor roller skating competitions. Smooth Slide Rink stands a great chance to gain as these schools and their students will need a professionally managed and well equipped facility where they can compete and have a fun. With the high number of high schools and vocational schools in Springfield, the business will definitely flourish. Smooth Slide Rink plans to widely market its services to this target group to maximize on profits.

5.1.4 Churches and Religious Centers

The neighborhood has a great number of religious institutions and churches that periodically organize recreation activities for the congregations. Thanks to Smooth Slide Rink, they will be able to have fun and engaging religious activities at the facility.

5.2 Business Target

Smooth Slide Facility is ready to start operations in an easily accessible location where there is limited to no competition. The high population in Springfield is a great source of market for the skating facility. When allocating the roller skating rink start up costs , the business knows it will be expensive to open the facility and therefore, enough plans are needed to recover the initial investment. Smooth Slide Rink hopes to make fully recovery of the startup cost investment in two years. The skating facility has predicted a 30-40% annual increase in sales.

5.3 Product Pricing

A good roller skating business plan should be carefully thought through and accurate prices indicated to lay a perfect foundation for the business. Although there is no competition, Smooth Slide Rink has come up with affordable prices to attract and retain customers.

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Brilliant service. Quick delivery. Highly professional team.value for money.

If you are wondering how to open a skating rink business that will be successful from launching, you need to come up with a comprehensive and realistic strategy. Samantha Davis has worked with skating experts to come up with a personalized roller skating rink business strategy that will be the backbone of attracting business revenue. The following is Smooth Slide Rink sales strategy.

6.1 Competitive Analysis

Smooth Slide Rink is located in an accessible location with a huge population of the market target. Furthermore, this is the first skating rink business in the area, so there will be a high demand.

6.2 Sales Strategy

To make sure Smooth Slide Rink reaches its intended customers, these helpful strategies will be used to boost sales.

• The business will use word of mouth marketing to market the facilities.
• The skating facility will use local advertising methods such as churches, religious institutions, print media, radio, Television, schools and vocation institutions.
• Plan a publicized grand opening party to create awareness about the new roller rink skating facility.
• Use digital media platforms such as Twitter, Instagram and Facebook to advertise.
• Offer an introductory reduced fee for the first members.
• Organize numerous children activities such as birthday parties.

6.3 Sales Forecast

Smooth Slide Rink is focused on offering a wide variety of sales strategies to its targets.

Personnel Plan

Smooth Slide Rink offers various services to maximize on the profits. How the business intends to pay salaries is well indicated in this roller skating rink business plan.

7.1 Personnel Plan

Smooth Slide Rink is owned by Samantha Davis, who understands how to start a roller skating rink business . She will be also the operating manager of business. Other people to be hired include.

• Business Manager
• Assistant Manager
• Administrator
• Three Instructors
• Two Marketing Executives
• One Cashier

7.2 Average Staff Salaries

Smoot Slide Rink plans to spend the following amounts on staff salaries for the first three years.

Financial Plan

Smooth Slide Rink has a steady financial plan that will guide the business to run smoothly and achieve success. Starting a skating rink business will be facilitated by Samantha’s personal savings and business plan for angel investors . Key financial information for the business has been shown in the sections below.

8.1 Important Assumptions

Financial forecasts of Smooth Slide Rink will be based on these assumptions.

8.2 Brake-even Analysis

Smooth Slide Rink Brake-even Analysis is show in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Smooth Slide Rink computed on an annual and monthly basis is as shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

8.4 Projected Cash Flow

The diagram below summarizes projected cash flow.

8.5 Projected Balance Sheet

Illustrated below is the Projected Balance Sheet for Smooth Slide Rink.

8.6 Business Ratios

Smooth Slide Rink Ration Analysis, Business New Worth and Business Ratios are shown below.

Download Roller Rink Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as golf course marketing strategy , bouncy castle for-hire business , internet radio business plan , business plan for music festival , music venue business plan , helicopter business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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