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Our Research

THE LATEST VIDEO GAME INDUSTRY LEARNINGS

We utilize multiple avenues of research—from surveys and audience deep dives to our exclusive King’s Council—to better understand the various video game market segments and what types of ads they’ll respond to positively.

Insights in focus

Our deep insights pave the way to empowering better brand connections.

March 25, 2024

The Many Ways We Play: A New View of Game Players

How people choose to play can tell us a lot about who they are in and outside the game.

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October 02, 2023

Mom's Got Game

This report takes a closer look at gamer moms—including their lifestyles, connection with their family, buying decision influence, and interaction with brands.

May 15, 2023

Premium By Design: Defining Premium Gaming Experiences

We define what makes both a game and in-game ad experience “premium” in the eyes of players in this report.

October 17, 2022

The Real Social Connector: How Gaming Drives Community, Authenticity and Engagement

This report uncovers why people play video games and how gaming’s social elements heighten their feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.

April 04, 2022

The Engagement Game: How Gaming Has Transformed Entertainment Consumption

This report examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.

October 04, 2021

Social Connection in a Virtual World

This report explores the impact of the COVID-19 pandemic on entertainment consumption, including engagement with gaming. It uncovers not just how individuals’ entertainment habits changed, but why they changed.

April 05, 2021

Growing Up Gaming: Meet the Millennial Gamers

Take a closer look at one of the most dedicated, invested, and valuable gaming generations today, in our latest research.

October 02, 2020

Gamer Persona: Super Swipers

Their love for gaming comes from the simple enjoyment of quick, accessible word and tile-matching games. Gaming might not be their priority or identity, but their love of the game is real.

Gamer Persona: Denialists

They’re all about gaming but not the gamer title. If you call them a gamer, they’ll shoo you away with one hand while getting a high score with the other.

October 01, 2020

Gamer Persona: Player Ones

They touch all things gaming and spend a majority of their free time learning, watching, or playing games.

Gamer Persona: Lifestylists

They have an affinity for playing the latest and greatest games. Find them reading gaming news, watching esports, and playing the newest releases.

Gamer Persona: Next Levelers

They play more, spend more, view more, and have deeper motivational ties to gaming content than any other gaming persona. And that’s saying something.

Gamer Persona: Dabblers

They dabble in non-mobile gaming platforms, but their comfort zone is in the popular mobile titles they know and love.

Modern Gamer Personas

The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.

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Video Games Market

Global Video Games Market Share, Size, Trends, Forecast: By Device: Consoles, Mobile, PC/Laptop; By Age Group: Generation X, Generation Y, Generation Z; By Platform Type: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

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Global Video Games Market Outlook

The global video games market size attained a value of USD 221.71 billion in 2023. The market is further expected to grow at a CAGR of 12.7% between 2024 and 2032, to reach a value of USD 651.54 billion by 2032.

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Key Trends in the Market

Video games refer to games that are played in a virtual interactive format, either online or offline. Typically, video games are played on an electronic device with a television or high-end display screen, which are connected to a graphic image controlling remote. A video game utilises audio/visual apparatus, is based on a set of rules and objectives, and can support single or multiple players.

• The growing number of professional and casual gamers for social interaction, entertainment, or generating a source of passive income, is driving the video games market growth. With the growing market for professional gaming, there is increasing demand for video games overall.
• Video games can positively health, mentally and physically by enhancing hand-eye coordination, increasing multi-tasking abilities, improving decision making, and overall better creative thinking. The various health benefits of video games are encouraging their adoption.
• The growing trend of mobile gaming is contributing towards the expansion of the market for video games. This can be attributed to the increasing adoption of smartphones and improvements in smartphone technology that support more advanced video games.
• Technical innovations by market players, such as the incorporation of augmented and virtual reality into video games are attracting a greater number of gamers. Other advancements in gaming technology include gesture control, facial recognition , voice recognition, high-definition displays, enhanced audio-video quality, and integrated 3D imaging and graphics, among others.

Video Games Market Analysis

Based on device, the market is segmented into consoles, mobile, and PC/laptop. On the basis of age group, the market is classified into Generation X, Generation Y, and Generation Z. By platform type, the video games market segmentation is online and offline. The regional markets for video games are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global video games market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Sony Group Corporation
• Microsoft Corporation
• Nintendo Co., Ltd.
• Activision Blizzard, Inc.
• Electronic Arts Inc.
• Epic Games, Inc.
• Take-Two Interactive Software, Inc
• Rovio Entertainment Oyj
• Lucid Games Limited
• Tencent Holdings Ltd.
• Bandai Namco Holdings Inc.

Video Games Market Share by Platform Type

The online segment, based on platform type, accounts for a healthy portion of the market for video games, supported by the convenience and flexibility offered by online video game platforms. With a greater number of gamers globally, growing accessibility of internet services, and increasing gaming innovations to develop immersive and realistic online gaming experiences, online gaming is moving from a niche hobby to a mainstream activity. The growing number of video game live streamers and gaming content creators are attracting online gamers with entertaining commentary and impressive gaming skills which are building online gaming communities. Moreover, esports tournaments and competitive online gaming platforms are offering further opportunities for professional video gamers.

Video Games Market Share by Region

The Asia Pacific region holds a sizable share of the video games global market, supported by a young demographic, growing popularity of video games, increasing accessibility of video games, and rising disposable incomes. An increasing number of mobile online gamers in countries in the region such as China, South Korea, and India, are further supporting the market. Strong foothold of international game developers and resellers, such as Sony and Nintendo, across strong economies such as China, South Korea, and Japan, is further enhancing innovations and adding revenue in the market. Favourable demographics and expansion of the digital gaming sector across emerging economies are the major market drivers in the region.

Competitive Landscape

Sony Group Corporation is a leading multinational conglomerate corporation which has a vast product portfolio including cameras, televisions, headphones, car audios, cloud services, media, storage, and cables, among others. The company is a dedicated innovator which has developed products such as televisions with cognitive intelligence, camera with image intelligences, and high-end gaming consoles. It was founded in 1946 and is headquartered in Tokyo, Japan.

Microsoft Corporation is a prominent technology corporation best known for offering operating systems, web browsers, smart devices, and software solutions. The company innovates in the field of artificial intelligence and app development, catering to the demands of various end use sectors. Microsoft was established in 1975 and is based out of Washington in the United States.

Nintendo Co., Ltd. is a renowned developer, manufacturer, and seller of electronic products designed for home entertainment. This video game company also develops hardware and software products, gaming consoles, and handheld smart electronic devices. Founded in 1889 and headquartered in Kyoto, Japan, Nintendo is dedicated towards developing computer-enhanced video-gaming platforms.

Other market players include Activision Blizzard, Inc., Electronic Arts Inc., Epic Games, Inc., Take-Two Interactive Software, Inc, Rovio Entertainment Oyj, Lucid Games Limited, Tencent Holdings Ltd., and Bandai Namco Holdings Inc., among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 2    Report Coverage – Key Segmentation and Scope 3    Report Description     3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Market Snapshot     6.1    Global     6.2    Regional 7    Opportunities and Challenges in the Market 8    Global Video Games Market Analysis     8.1    Key Industry Highlights     8.2    Global Video Games Historical Market (2018-2023)      8.3    Global Video Games Market Forecast (2024-2032)     8.4    Global Video Games Market by Device         8.4.1    Consoles             8.4.1.1    Historical Trend (2018-2023)             8.4.1.2    Forecast Trend (2024-2032)         8.4.2    Mobile             8.4.2.1    Historical Trend (2018-2023)             8.4.2.2    Forecast Trend (2024-2032)         8.4.3    PC/Laptop             8.4.3.1    Historical Trend (2018-2023)             8.4.3.2    Forecast Trend (2024-2032)     8.5    Global Video Games Market by Age Group         8.5.1    Generation X             8.5.1.1    Historical Trend (2018-2023)             8.5.1.2    Forecast Trend (2024-2032)         8.5.2    Generation Y             8.5.2.1    Historical Trend (2018-2023)             8.5.2.2    Forecast Trend (2024-2032)         8.5.3    Generation Z             8.5.3.1    Historical Trend (2018-2023)             8.5.3.2    Forecast Trend (2024-2032)     8.6    Global Video Games Market by Platform Type         8.6.1    Online             8.6.1.1    Historical Trend (2018-2023)             8.6.1.2    Forecast Trend (2024-2032)         8.6.2    Offline             8.6.2.1    Historical Trend (2018-2023)             8.6.2.2    Forecast Trend (2024-2032)     8.7    Global Video Games Market by Region         8.7.1    North America             8.7.1.1    Historical Trend (2018-2023)              8.7.1.2    Forecast Trend (2024-2032)         8.7.2    Europe             8.7.2.1    Historical Trend (2018-2023)              8.7.2.2    Forecast Trend (2024-2032)         8.7.3    Asia Pacific             8.7.3.1    Historical Trend (2018-2023)              8.7.3.2    Forecast Trend (2024-2032)         8.7.4    Latin America             8.7.4.1    Historical Trend (2018-2023)              8.7.4.2    Forecast Trend (2024-2032)         8.7.5    Middle East and Africa             8.7.5.1    Historical Trend (2018-2023)              8.7.5.2    Forecast Trend (2024-2032) 9    North America Video Games Market Analysis     9.1    United States of America          9.1.1    Historical Trend (2018-2023)          9.1.2    Forecast Trend (2024-2032)     9.2    Canada         9.2.1    Historical Trend (2018-2023)          9.2.2    Forecast Trend (2024-2032) 10    Europe Video Games Market Analysis     10.1    United Kingdom         10.1.1    Historical Trend (2018-2023)          10.1.2    Forecast Trend (2024-2032)     10.2    Germany         10.2.1    Historical Trend (2018-2023)          10.2.2    Forecast Trend (2024-2032)     10.3    France         10.3.1    Historical Trend (2018-2023)          10.3.2    Forecast Trend (2024-2032)     10.4    Italy         10.4.1    Historical Trend (2018-2023)          10.4.2    Forecast Trend (2024-2032)     10.5    Others 11    Asia Pacific Video Games Market Analysis     11.1    China         11.1.1    Historical Trend (2018-2023)          11.1.2    Forecast Trend (2024-2032)     11.2    Japan         11.2.1    Historical Trend (2018-2023)          11.2.2    Forecast Trend (2024-2032)     11.3    India         11.3.1    Historical Trend (2018-2023)          11.3.2    Forecast Trend (2024-2032)     11.4    ASEAN         11.4.1    Historical Trend (2018-2023)          11.4.2    Forecast Trend (2024-2032)     11.5    Australia         11.5.1    Historical Trend (2018-2023)          11.5.2    Forecast Trend (2024-2032)     11.6    Others 12    Latin America Video Games Market Analysis     12.1    Brazil         12.1.1    Historical Trend (2018-2023)          12.1.2    Forecast Trend (2024-2032)     12.2    Argentina         12.2.1    Historical Trend (2018-2023)          12.2.2    Forecast Trend (2024-2032)     12.3    Mexico         12.3.1    Historical Trend (2018-2023)          12.3.2    Forecast Trend (2024-2032)     12.4    Others 13    Middle East and Africa Video Games Market Analysis     13.1    Saudi Arabia         13.1.1    Historical Trend (2018-2023)          13.1.2    Forecast Trend (2024-2032)     13.2    United Arab Emirates         13.2.1    Historical Trend (2018-2023)          13.2.2    Forecast Trend (2024-2032)     13.3    Nigeria         13.3.1    Historical Trend (2018-2023)          13.3.2    Forecast Trend (2024-2032)     13.4    South Africa         13.4.1    Historical Trend (2018-2023)          13.4.2    Forecast Trend (2024-2032)     13.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis           14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price   15    Competitive Landscape     15.1    Market Structure     15.2    Company Profiles         15.2.1    Sony Group Corporation             15.2.1.1    Company Overview             15.2.1.2    Product Portfolio             15.2.1.3    Demographic Reach and Achievements             15.2.1.4    Certifications         15.2.2    Microsoft Corporation             15.2.2.1    Company Overview             15.2.2.2    Product Portfolio             15.2.2.3    Demographic Reach and Achievements             15.2.2.4    Certifications         15.2.3    Nintendo Co., Ltd.             15.2.3.1    Company Overview             15.2.3.2    Product Portfolio             15.2.3.3    Demographic Reach and Achievements             15.2.3.4    Certifications         15.2.4    Activision Blizzard, Inc.             15.2.4.1    Company Overview             15.2.4.2    Product Portfolio             15.2.4.3    Demographic Reach and Achievements             15.2.4.4    Certifications         15.2.5    Electronic Arts Inc.             15.2.5.1    Company Overview             15.2.5.2    Product Portfolio             15.2.5.3    Demographic Reach and Achievements             15.2.5.4    Certifications         15.2.6    Epic Games, Inc.             15.2.6.1    Company Overview             15.2.6.2    Product Portfolio             15.2.6.3    Demographic Reach and Achievements             15.2.6.4    Certifications         15.2.7    Take-Two Interactive Software, Inc             15.2.7.1    Company Overview             15.2.7.2    Product Portfolio             15.2.7.3    Demographic Reach and Achievements             15.2.7.4    Certifications         15.2.8    Rovio Entertainment Oyj             15.2.8.1    Company Overview             15.2.8.2    Product Portfolio             15.2.8.3    Demographic Reach and Achievements             15.2.8.4    Certifications         15.2.9    Lucid Games Limited             15.2.9.1    Company Overview             15.2.9.2    Product Portfolio             15.2.9.3    Demographic Reach and Achievements             15.2.9.4    Certifications         15.2.10    Tencent Holdings Ltd.             15.2.10.1    Company Overview             15.2.10.2    Product Portfolio             15.2.10.3    Demographic Reach and Achievements             15.2.10.4    Certifications         15.2.11    Bandai Namco Holdings Inc.              15.2.11.1    Company Overview             15.2.11.2    Product Portfolio             15.2.11.3    Demographic Reach and Achievements             15.2.11.4    Certifications         15.2.12    Others  16    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Video Games Market: Key Industry Highlights, 2018 and 2032  2.    Global Video Games Historical Market: Breakup by Device (USD Million), 2018-2023 3.    Global Video Games Market Forecast: Breakup by Device (USD Million), 2024-2032 4.    Global Video Games Historical Market: Breakup by Age Group (USD Million), 2018-2023 5.    Global Video Games Market Forecast: Breakup by Age Group (USD Million), 2024-2032 6.    Global Video Games Historical Market: Breakup by Platform Type (USD Million), 2018-2023 7.    Global Video Games Market Forecast: Breakup by Platform Type (USD Million), 2024-2032 8.    Global Video Games Historical Market: Breakup by Region (USD Million), 2018-2023 9.    Global Video Games Market Forecast: Breakup by Region (USD Million), 2024-2032 10.    North America Video Games Historical Market: Breakup by Country (USD Million), 2018-2023 11.    North America Video Games Market Forecast: Breakup by Country (USD Million), 2024-2032 12.    Europe Video Games Historical Market: Breakup by Country (USD Million), 2018-2023 13.    Europe Video Games Market Forecast: Breakup by Country (USD Million), 2024-2032 14.    Asia Pacific Video Games Historical Market: Breakup by Country (USD Million), 2018-2023 15.    Asia Pacific Video Games Market Forecast: Breakup by Country (USD Million), 2024-2032 16.    Latin America Video Games Historical Market: Breakup by Country (USD Million), 2018-2023 17.    Latin America Video Games Market Forecast: Breakup by Country (USD Million), 2024-2032  18.    Middle East and Africa Video Games Historical Market: Breakup by Country (USD Million), 2018-2023 19.    Middle East and Africa Video Games Market Forecast: Breakup by Country (USD Million), 2024-2032 20.    Global Video Games Market Structure

What was the video games market value in 2023?

The market reached a value of USD 221.71 billion in 2023.

What is the growth rate of the video games market?

The market is estimated to grow at a CAGR of 12.7% between 2024 and 2032.

What is the video games market forecast for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 651.54 billion by 2032.

What are the major market drivers?

The growing number of professional and casual gamers, development of immersive and realistic games, and increasing gaming console-purchasing due to rising disposable income are the major drivers of the market.

What are the key trends of the market?

The key trends in the market include the penetration of modern technologies such as augmented and virtual reality, emerging online-gaming platforms, and growing number of live streamers.

What are the different devices of video games in the market?

Consoles, mobile, and PC/laptop are the different devices of video games in the market.

What are the various age groups in the market?

Generation X, Generation Y, and Generation Z are the different age groups of video games in the market.

What are the advantages of playing video games?

Video games can improve cognitive development, stimulate brain cells, and helps improve the health of neural circuits.

How does technology help video games?

Technologies such as augmented and virtual reality and cloud gaming helps video games by boosting graphics quality and enabling metaverse gaming.

Who are the key market players, according to the global video games market report?

Sony Group Corporation, Microsoft Corporation, Nintendo Co., Ltd., Activision Blizzard, Inc., Electronic Arts Inc., Epic Games, Inc., Take-Two Interactive Software, Inc, Rovio Entertainment Oyj, Lucid Games Limited, Tencent Holdings Ltd., and Bandai Namco Holdings Inc., among others, are the key players in the video games market, according to the report.

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Analysis of the Video Game Market by Console, Mobile, and Computer

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Video Game Market Overview (2023 to 2033)

The video game market is anticipated to have a prodigious CAGR of 13.5% during the forecast period of 2023 to 2033. According to FMI, the video game market is expected to grow from US$ 227 billion in 2023 to US$ 805.3 billion by 2033.

The demand for video games is anticipated to increase with the emergence of smartphones and advancements in hardware and software to improve the real-time rendering of visuals.

Massively multiplayer online (MMO), Free2Play (F2P), and multiplayer games are becoming increasingly popular, and this video game market trend is expected to continue over the course of the forecast period. As a result, hardware efficiency and compatibility are of particular interest to game developers.

The widespread adoption of cutting-edge gaming consoles with complex functionality, like record & share and cross-platform gameplay, is being fueled by shifting consumer preferences, rising the video game market size.

The video game market share is anticipated to increase as a result of the widespread use of smartphones, rising internet penetration, and the accessibility of online games. One of the primary drivers of the market's growth in the upcoming years is the introduction of increasingly innovative gaming features by video game market key players.

Voice recognition, downloadable content, and cutting-edge computer graphics are just a few of the gaming technologies that improve user experiences and increase demand for video games.

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How Technology Drives the Video Game Market?

The demand for video game consoles is fueled by features in games like voice recognition, downloadable content, and improved computer graphics that improve user experiences. Further, sales of video games and peripherals are also being driven by the growing popularity of e-sports competitions and the rise in several professional players.

Gaming's potential as a tool for fostering cognitive learning is also being investigated. Though still in its infancy, the idea of "gaming to study" is slowly gaining popularity, giving a new perspective to the video game market outlook.

Video game market trends like new gaming features and applications for mobile, PC, tablet, and console platforms are created as a result of the integration of new technology features like virtual reality and mixed reality, AI, and blockchain.

Game makers are releasing a variety of games on social media to draw in players, including action, role-playing, simulation, and strategy games, which provide several lucrative opportunities for the video game market as a result of realizing that many people utilize social media to find the video game of their choice,

What Restraints the Video Game Market?

Nations like China and Indonesia are seeing an increase in sales of counterfeit goods, which is unfortunate news for the video game market expansion due to their generally lower pricing,

Growing worries about data security and piracy protection, as well as an increase in gaming-related fraud, are all possible dangers that could impede the video game market growth. Over the course of the forecast period, the video game market growth is also anticipated to be constrained by a sharp increase in health problems and disorders associated with video game addiction.

The global video games market's potential to generate income is predicted to be constrained by the expansion of free-to-play and cheap mobile and laptop games. One of the challenges faced by the video game market key participants is anticipated to be managing the cost and quality of video games.

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Comparative View of the Adjacent Video Game Market

Video Game Market:

E-Sports and Games Streaming Market:

Connected Game Consoles Market:

The video game market size is expanding and contributing to the global market's development, with rising interest, rising per capita income, and an increase in dual-income households. Additionally, the video game market has significant future growth potential due to the rising use of smartphones, gaming consoles, and the cloud.

The video game market share has also been influenced by technology advancements, changing consumer demographics, and the growth of items associated with video games. Moreover, users now have instant access to video games due to widespread technical improvements. The video game market growth is also attributed to advanced graphics.

The most well-liked smart device activity is now mobile gaming. Smartphone usage is expected to rise as a result of easy accessibility and low prices. It offers new opportunities to the video game market.

Sales of mobile video games in particular increased during the COVID-19 pandemic, as people's screen time increased due to instructions to stay at home. Following the pandemic's breakout, some businesses also had to deal with delays and cancellations of their product releases.

According to FMI, the global video game market research report offers a thorough analysis of the industry and focuses on important factors like the top manufacturers, markets, suppliers, segments, and products. Further, this study provides an analysis of the most recent video game market trends and opportunities in each of the sub-segments from 2023 to 2033, as well as estimates revenue growth of the global video game market.

Category Wise Insight

Which device dominates the video game market.

With a revenue share of more than 45% in 2022, the mobile segment dominated the video game market. Over the course of the forecast, the mobile category is anticipated to maintain its market dominance. Also, the global increase in smartphone adoption is responsible for the mobile market's expansion.

The rising desire for mobile tablets with large displays, which ensures better gaming experiences, is another factor contributing to the expansion of the video game market share. Over the course of the projected period, the segment's growth is anticipated to be significantly influenced by the increasing sales of handheld gaming consoles.

The console segment is anticipated to expand in the video game market at a significant clip. The console segment is expected to increase as a result of vital features like premium displays and sound systems, which are made to give players an enhanced and improved experience.

Which Type is Leading in the Video Game Market?

With a market share of around 64% in 2022, the offline sector dominated the video game market. However, during the projected period, the online category is anticipated to increase at a significant CAGR.

The increasing acceptance of multiplayer video games is responsible for the segment's expansion. Additionally, online games enable in-game communication and help to improve the entire gaming experience, which is encouraging for the video game market expansion.

Particularly effective in providing a virtual platform for online video games are social networking sites. Another factor that is anticipated to significantly contribute to the expansion of the online segment is the increased demand for interactive entertainment systems and the growing number of gamers who view online video games as their preferred form of entertainment.

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Region-wise Outlook

Why is asia pacific dominating the video game market.

With a revenue share of more than 55% in 2022, the Asia Pacific region dominated the video game market. The regional market was able to dominate the international industry due to China's rise as a significant gaming hub.

The growth of the regional market is being driven by China's unrelenting rise in smartphone adoption. Due to aggressively pursuing inorganic development tactics like the acquisition of Riot Games and Supercell Oy, Tencent Holdings Limited of China has become the leading participant in the global video game market.

Market players in Asia Pacific are launching systems that may enable gamers to access AAA games, due to the growing number of online gamers and the popularity of online gaming tournaments, making their substantial stand in the video game market share.

What is North America’s Video Game Market Growth Outlook?

Game developers in America like Microsoft, Cave Digger, and many others have begun integrating AR/VR technologies into their games. The Nielsen Company reports that among gamers and the general public in the United States, awareness of AR/VR-specific gadgets climbed from 37% in 2016 to 63% in 2017.

North America’s video game market is anticipated to expand owing to the growing acceptance of virtual reality and mixed reality features by game development businesses. North America accounted for a market share of 41% in 2022.

How Are Start-Ups Contributing To The Video Game Market Share?

Future development prospects for the video game market are very favorable. It is a significantly growing sector of the economy, and new players are entering the market to introduce innovations.

Among new video game market players, the 2018-founded Epik Prime collaborates with game creators to facilitate the release of in-game digital goods. It is supported by Nintendo and presently collaborates with over 250 businesses representing more than 1,000 video game brands.

Manticore Games, which was established in 2016 and is profitable enough, is the creator and owner of Core, a virtual playground. The Unreal Engine-based Core dubbed the "gateway to the multiverse," is home to what seems like an infinite number of games, ranging from first-person shooters to massively multiplayer online role-playing games and everything in between.

How is Competition Strengthening the Video Game Market?

The video game market is fragmented as a result of the large number of well-established market rivals and new entrants. Businesses all across the world are concentrating on capacity growth and process innovation.

• NFL Pro Era, a football video game for Meta Quest and PlayStation, was released in April 2022 thanks to a partnership between the NFL and the sports technology company StatusPRO. Players in the market are aggressively concentrating on innovation and product differentiation to maintain their market shares.
• To enter the main gaming market, Tencent invested in ByteDance in January 2020.
• Google acquired Typhoon Studio, a game development studio, in December 2019.
• NFL Pro Era, a football video game for Meta Quest and PlayStation, was released in April 2022 in collaboration with sports technology firm StatusPRO.
• Microsoft revealed initiatives to acquire video game-holding organization Activision Publishing in January 2022.

Report Scope

Key segmentation.

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia & Pacific
• The Middle East & Africa (MEA)

Frequently Asked Questions

What is the video game market size.

The video game market is estimated to capture a valuation of US$ 227 billion in 2023.

Which Marketing Strategies Are Adopted in the Video Game Market?

The integration of voice recognition and improved graphics are the key marketing strategies.

What will be the Valuation of the Video Game Market by 2033?

The market is estimated to secure a valuation of US$ 805.3 million by 2033.

What are the Trends in the Video Game Market?

The rising e-sports contests are the current market trends.

Which Type Holds Lucrative Opportunities?

Offline type holds lucrative opportunities in the global market.

Table of Content

List of tables, list of charts.

Recommendations

Connected Game Console Market

Published : August 2023

eSports & Games Streaming Market

Published : May 2023

Gaming Monitors Market

Published : March 2023

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Video Games in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

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• Competitive analysis, industry segmentation, financial benchmarks
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Industry statistics and trends.

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Video Games in the US

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Video Games industry in the US is , which means the top four companies generate of industry revenue.

The average concentration in the sector in the United States is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Video Games in the US industry?

What's driving the Video Games in the US industry outlook?

What influences volatility in the Video Games in the US industry?

• Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Video Games in the US industry?

• Industry Life Cycle Matrix

Products and Markets

Products and services.

• Products and Services Segmentation

How are the Video Games in the US industry's products and services performing?

What are innovations in the Video Games in the US industry's products and services?

Major Markets

• Major Market Segmentation

What influences demand in the Video Games in the US industry?

International Trade

• Industry Concentration of Imports by Country
• Industry Concentration of Exports by Country
• Industry Trade Balance by Country

What are the import trends in the Video Games in the US industry?

What are the export trends in the Video Games in the US industry?

Geographic Breakdown

Business locations.

• Share of Total Industry Establishments by Region ( )

Data Tables

• Number of Establishments by Region ( )
• Share of Establishments vs. Population of Each Region

What regions are businesses in the Video Games in the US industry located?

Competitive Forces

Concentration.

• Combined Market Share of the Four Largest Companies in This Industry ( )
• Share of Total Enterprises by Employment Size

What impacts market share in the Video Games in the US industry?

Barriers to Entry

What challenges do potential entrants in the Video Games in the US industry?

Substitutes

What are substitutes in the Video Games in the US industry?

Buyer and Supplier Power

• Upstream Buyers and Downstream Suppliers in the Video Games in the US industry

What power do buyers and suppliers have over the Video Games industry in the US?

Market Share

Top companies by market share:

• Market share
• Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

• Total revenue
• Total operating income
• Total employees
• Industry market share

Company Summary

• Description
• Brands and trading names
• Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Video Games in the US industry?

Regulation and Policy

What regulations impact the Video Games in the US industry?

What assistance is available to the Video Games in the US industry?

Financial Benchmarks

Cost structure.

• Share of Economy vs. Investment Matrix
• Depreciation

What trends impact cost in the Video Games in the US industry?

Financial Ratios

• 3-4 Industry Multiples (2018-2023)
• 15-20 Income Statement Line Items (2018-2023)
• 20-30 Balance Sheet Line Items (2018-2023)
• 7-10 Liquidity Ratios (2018-2023)
• 1-5 Coverage Ratios (2018-2023)
• 3-4 Leverage Ratios (2018-2023)
• 3-5 Operating Ratios (2018-2023)
• 5 Cash Flow and Debt Service Ratios (2018-2023)
• 1 Tax Structure Ratio (2018-2023)

Data tables

• IVA/Revenue ( )
• Imports/Demand ( )
• Exports/Revenue ( )
• Revenue per Employee ( )
• Wages/Revenue ( )
• Employees per Establishment ( )
• Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

• Revenue ( )
• Establishments ( )
• Enterprises ( )
• Employment ( )
• Exports ( )
• Imports ( )

Frequently Asked Questions

What is the market size of the video games industry in the us.

The market size of the Video Games industry in the US is measured at in .

How fast is the Video Games in the US market projected to grow in the future?

Over the next five years, the Video Games in the US market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Video Games in the US from up to .

What factors are influencing the Video Games industry in the US market trends?

Key drivers of the Video Games in the US market include .

What are the main product lines for the Video Games in the US market?

The Video Games in the US market offers products and services including .

Which companies are the largest players in the Video Games industry in the US?

Top companies in the Video Games industry in the US, based on the revenue generated within the industry, includes .

How many people are employed in the Video Games industry in the US?

The Video Games industry in the US has employees in United States in .

How concentrated is the Video Games market in the United States?

Market share concentration is for the Video Games industry in the US, with the top four companies generating of market revenue in United States in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.

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Video Games: Global Markets

• December 2022
• Region: Global
• BCC Research
• ID: 5147269
• Description

Table of Contents

Executive summary, companies mentioned, related topics, related reports.

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In this report, the market has been segmented based on genre, mode, platform, and geography. The report provides an overview of the global video gaming market and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period, 2022-2027. Revenue forecasts for this period are segmented based on genre, mode, platform, end user, and geography. Market values have been estimated based on the total revenue of video game developers. Video gaming publishers can earn revenue from games through various processes. The methods of monetizing games vary, especially between different genres or platforms. Revenues benefit developers, copyright owners, and other stakeholders. Some important revenue streams for video game publishers include retail purchases, digital distribution, subscription models, microtransactions, downloadable content, player trading, and advertising.

The report covers the market for video games regarding the end user base, and provides updated data of different regions. It also highlights major trends and challenges that affect the market and the vendor landscape. The report estimates the global market for video games in 2021 and provides projections for the expected market size through 2027.

Report Includes

• 38 data tables and 35 additional tables
• An overview of the global video gaming market and discussion on its key market developments
• Estimation of the market size and analyses of global market trends, with data from 2021, estimates for 2022 and projections of compound annual growth rates (CAGRs) through 2027
• Analysis of market trends and identification of new opportunities, challenges, and technological changes within the industry
• A look into the development of augmented reality (AR) and virtual reality (VR) in the video gaming industry and discussion on educational applications of video games
• Highlights of current and future market potential, market size, and market share analysis based on genre, mode, type, platform and region
• Company profiles of major players within the industry, including Apple Inc., Microsoft Corp., Nintendo Co. Ltd., Sony Corp., Tencent Holdings Ltd., and Warner Bros. Entertainment Inc.
• Activision Blizzard, Inc.
• Bandai Namco Games Inc.
• Capcom Co. Ltd.
• Cyberagent, Inc.
• Electronic Arts Inc.
• Epic Games Inc.
• Konami Holdings Corp.
• Microsoft Corp.
• Nintendo Co. Ltd.
• Square Enix Co. Ltd.
• Take-Two Interactive Software, Inc.
• Tencent Holdings Ltd.
• Ubisoft Entertainment Sa
• Warner Bros. Entertainment Inc.

The video gaming industry is currently among the fastest-growing segments in the entertainment business. The gaming market is dominated by world-famous consoles and brands from reputable game development companies such as Sony PlayStation, Nintendo, Xbox, etc. The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade. Marketing executives are turning to video games in a wide variety of industries to market goods, through movie tie-ins and in-game promotion. One of the important factors that influences the video game industry is the availability of platform and game distribution technologies globally. The rising demand for video games has opened up new avenues for the industry. Some of the major factors driving growth in the video gaming market include steady rise in the number of gamers, increased innovation in game design, increased interest in eSports, the advancement of augmented reality (AR) and virtual reality (VR), and future turning towards the Metaverse. Nevertheless, video gaming market growth is being hampered by factors such as piracy concerns and game addiction regulations. In this report, the video gaming market was segmented, based on genre, into action games, shooting, sports, role-playing, adventure, racing, strategy, and others. Games like puzzles, skill & chance, simulation etc., which are segmented together in the others category, are the most popular as they are effective in having fun, comfort, and enjoying with friends as well as family. The next most popular genre is action games which test the reflexes, reaction speed, and hand-eye coordination of players. The video gaming industry is classified by platform: console games, mobile games, PC games, and others. Mobile gaming is the largest contributor to the ever-expanding demand for video games today. This is almost one-third of the global population.

Table Information

• Video Games And Consoles

Video Game Software Global Market Report 2024

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• February 2024

Video Game Market By Device, By Age Group, By Platform Type: Global Opportunity Analysis and Industry Forecast, 2023-2032

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Video Games - Global Strategic Business Report

Video Game Market: Trends, Opportunities and Competitive Analysis [2024-2030]

• January 2024

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Video Games Market

Video Games Market Size by Device Type (Console, Computer and Mobile), Platform Type (Online and Offline), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

• Report ID: TBI-13598
• Published Date: Jul, 2023
• Category: Information Technology & Semiconductors
• Format: PDF

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Methodology

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The global video games market was valued at USD 200 billion in 2022 and grew at a CAGR of 9% from 2023 to 2032. The market is expected to reach USD 473.47 billion by 2032. The technological advancements in video game development will drive the growth of the global video game market.

Market Introduction:

A game can be defined as an activity based on some rules, goals and the objective of winning, wherein individuals engage for fun, amusement, or entertainment. The games can be indoors or outdoors. They can be physically demanding or can be intellectually-driven. Video games are a niche category of electronic games played through an input controller, a user interface and an output, the display screen. In simpler terms, it's a game played on video with a controller. It can be played individually or as a team. Video games are diverse; they offer something for each individual, according to their choices. There are online battles, real-time strategy, shooting, racing, roleplaying, board, puzzles and action and adventure games. Video games are primarily sought after for fun or entertainment. They offer a rush of adrenaline and other happy hormones in the brain, which makes them excellent stress relievers. Furthermore, video games demand excellent control and coordination and substantial problem-solving and decision-making abilities, which helps create an environment wherein the user can improve their cognitive skills and mental ability. The right use of video games offers a sufficient stimulus for the brain to develop a healthy mental exercise that facilitates growth. Video games augment problem-solving skills and concentration. It also improves spatial awareness and hand-eye coordination. It improves the multitasking abilities of the users. Additionally, video games are a safe emotional outlet space. With technological advancements, user can now create their games, which boosts creativity. Video games expand the user's horizons and offer unreal worlds and experiences.

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Recent Development

• June 2023 - According to Annapurna Interactive, the first game created by its in-house team will take place in the Blade Runner universe. The events of Labyrinth, the first brand-new Blade Runner game in 25 years, will occur between Blade Runner and Blade Runner 2049. Annapurna says the game's setting is "a dystopian Los Angeles after the Blackout strikes."
• July 2023 - At Brazil's BIG Festival 2023, The Roleplaying Musical won the prize for Best Upcoming Game, beating off a slew of other worldwide video games. The honour is given in recognition of Summerfall's distinctive storytelling style and a huge readership. One of Brazil's longest-running video game festivals, BIG Festival (Best International Games Festival), draws big publishers yearly, including Xbox, Ubisoft, Warner Bros. Games, Epic Games, Konami, and Devolver Digital.

Market Dynamics:

The technological advancements – The technological advancements have enabled the development of gaming hardware, software and services that are accessible, affordable and functional. Technological advancements have enabled the development of video games compatible with smart mobile phones. It has also enabled the introduction of VR and AR, which offers immersive gaming experiences to users. 3D modelling has radically reformed the graphics, design and development of gaming, making it increasingly attractive and engaging, thereby expanding the video games market. Therefore, the rising smartphone ownership and deepening and expanding internet penetration with affordable data connectivity services have increased the demand for video games. The development of smartphone-compatible, free and accessible games has ensured users a seamless supply of gaming experiences. Thereby, technological advancements will drive the global video games market's growth.

• June 2023 - Unity Technologies has made a ground-breaking statement on releasing two distinctive AI-powered products expected to transform the creative industry. Unity Muse commands attention as an AI-powered platform that offers previously unheard-of speed and efficiency for producing real-time 3D applications and experiences. Muse enables users to easily develop various materials within the Unity Editor, utilizing natural inputs like text prompts and doodles, from creating immersive video games to creating virtual twins. Using AI, Unity Muse enhances the creative process and frees creators to concentrate on bringing their vision to life. 

Restraints:

The negative effects of video games on physical and mental health – Video games are known to relieve stress and improve cognitive skills and mental abilities. However, the young population today is spending too much time on video games, which, according to studies, is associated with several negative side effects on physical and mental health. Playing too many and too much video games can lead to addiction. It can disrupt the healthy sleep cycle and cause insomnia, anxiety and depression. Sitting for long hours can lead to a decline in physical health and cause back, eye, and heart problems. It can lead to obesity and muscle atrophy, debilitating long-term effects on the user's health. Extreme suicides have been reported over the loss of video games, highlighting parents' growing concerns over their children playing video games. Therefore, the growing concerns about the negative effects of video games on user health will hamper the market's growth.

Opportunities:

The expansion of the professional gaming market – The development of games like PUBG that could be played from anywhere, with anyone on regular smartphones ushered in a new era of competitive gaming. The development of these advanced games led to professional gaming, wherein professional games live-streamed their games, competed in regional, national and international competitions and made gaming their full time-profession. The influence of professional gaming grew exponentially, leading to live TV competitions, game-developing competitions and a radical rise in video game downloads. Therefore, expanding professional gaming will drive innovation, competition and overall development of the video games market in the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global video games market, with a 43% market revenue share in 2022.

The sizable population of India and China offer a vast player base for the region. Given the innovation and advancements spearheaded by the Chinese and Japanese Mobile companies, the population has access to affordable, advanced gaming phones. The significant number of game developers in the market and major market players headquartered in China is a positive market development for the region. The introduction and expansion of the professional gaming industry have created a lucrative market for video game development. The rising number of professional players and streamers augments the regional market's growth and development.

Asia Pacific Region Video Games Market Share in 2022 - 43%

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• The greatest number of new video games this year—89—were licenced by Chinese regulators in June, pushing the total for the first half of the year—521—to a record high. The interactive open-world action-adventure game Where Winds Meet by NetEase, China's second-largest gaming company, has been licenced for use on mobile devices and personal computers, according to a list published on the website of the National Press and Publication Administration (NPPA), the body in charge of licencing video games.

Device Type Segment Analysis

The device type segment is divided into console, computer and mobile. The mobile segment dominated the market, with a market share of around 52% in 2022. Mobile are the most affordable means of playing video games, unlike a console or a computer. The ever-expanding smartphone market, with technological advancements and product innovations, offers consumers a wide variety of affordable and accessible choices of products, which drives the segment's growth. The lowering of retail prices of smart, along with the increasing disposable income of consumers, is augmenting the rising smartphone ownership. The increasing internet penetration and the development of high-end smartphones that support gaming will bode well for the market. The development of free mobile games also augments the segment's growth. Furthermore, the sentiment of the general public is playing video games for fun, which makes mobiles the ideal choice. Therefore, the affordability, accessibility, and functionality of mobiles in the gaming industry make it the popular choice in the market.

• July 2023 - Ubisoft is remaking the popular Assassin's Creed game Black Flag. The 2013 cross-gen PlayStation 3 and Xbox 360 game's remake is reportedly still in its early stages. According to reports, a team from Ubisoft Singapore, one of the companies that worked on Black Flag, especially its boating gameplay, will significantly aid the game's modernization. The publisher, Ubisoft, is investing more in its most successful franchise. This year's Mirage is one of the six new Assassin's Creed games discussed at a Ubisoft product showcase last year. After Mirage, the upcoming flagship series episodes will be Red and Hexe.

Platform type Segment Analysis

The platform type segment is divided into online and offline. The offline segment dominated the market, with a market share of around 54% in 2022. Offline video games do not require an internet connection to be played. Offline games allow users a seamless gaming experience without the internet or poor internet connection. They can be played anywhere. Their user interface is better given the non-requirement of an internet connection. The lack of universal internet coverage and poor internet penetration in several economies make offline games more popular. Furthermore, the gaming experience remains unchanged, auguring the segment's growth. Offline games save money on data and the device's battery on which they are played.

• July 2023 - On September 28, Disney Speedstorm will end its Early Access term and become available on PCs and consoles as a free-to-play game. Three distinct premium versions of the kart-racing game, each offering additional content, were released in Early Access on April 18. By switching to a free-to-play model, more players can participate in a fully developed competitive and cooperative racing experience.

Some of the Key Market Players:

• Activision Blizzard
• Electronic Arts Inc.
• Lucid Games
• Sony Interactive Entertainment Inc.
• Tencent Holdings Limited

Report Description: 

Frequesntly Asked Questions

What is the market size of global video games market.

As per The Brainy Insights, the size of the global video games market was valued at USD 200 billion in 2022 to USD 473.47 billion by 2032.

What is the market growth rate of global video games market?

Global video games market is growing at a CAGR of 9% during the forecast period 2023-2032.

What is the significant driving factor for the global video games market?

The market's growth will be influenced by the technological advancements.

Which factor is limiting the growth of the global video games market?

The negative effects of video games on physical and mental health could hamper the market growth.

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• Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
• Segmentation on the basis of any specific country or region
• Any segment can be classified on the basis of application
• Application segment can be further divided on the basis of companies
• The companies profiled are not limited, we can incorporate additional companies of your choice
• We can split the company market share on the basis of product, application and region
• Report can be prepared for any specific country/region/segment
• Customers can be added on the basis of regions and countries

1. Introduction     1.1. Objectives of the Study     1.2. Market Definition     1.3. Research Scope     1.4. Currency     1.5. Key Target Audience 2. Research Methodology and Assumptions 3. Executive Summary 4. Premium Insights     4.1. Porter’s Five Forces Analysis     4.2. Value Chain Analysis     4.3. Top Investment Pockets           4.3.1. Market Attractiveness Analysis By Device Type           4.3.2. Market Attractiveness Analysis By Platform Type           4.3.3. Market Attractiveness Analysis By Region     4.4. Industry Trends 5. Market Dynamics     5.1. Market Evaluation     5.2. Drivers           5.2.1. The technological advancements     5.3. Restraints           5.3.1. The negative effects of video games on physical and mental health     5.4. Opportunities           5.4.1. The expansion of professional gaming market     5.5. Challenges           5.5.1. The indiscriminate banning of games due to geopolitical tensions 6. Global Video Games Market Analysis and Forecast, By Device Type     6.1. Segment Overview     6.2. Console     6.3. Computer     6.4. Mobile 7. Global Video Games Market Analysis and Forecast, By Platform Type     7.1. Segment Overview     7.2. Online     7.3. Offline 8. Global Video Games Market Analysis and Forecast, By Regional Analysis     8.1. Segment Overview     8.2. North America           8.2.1. U.S.           8.2.2. Canada           8.2.3. Mexico     8.3. Europe           8.3.1. Germany           8.3.2. France           8.3.3. U.K.           8.3.4. Italy           8.3.5. Spain     8.4. Asia-Pacific           8.4.1. Japan           8.4.2. China           8.4.3. India     8.5. South America           8.5.1. Brazil     8.6. Middle East and Africa           8.6.1. UAE           8.6.2. South Africa 9. Global Video Games Market-Competitive Landscape     9.1. Overview     9.2. Market Share of Key Players in the Video Games Market           9.2.1. Global Company Market Share           9.2.2. North America Company Market Share           9.2.3. Europe Company Market Share           9.2.4. APAC Company Market Share     9.3. Competitive Situations and Trends           9.3.1. Product Launches and Developments           9.3.2. Partnerships, Collaborations, and Agreements           9.3.3. Mergers & Acquisitions           9.3.4. Expansions 10. Company Profiles     10.1. Activision Blizzard           10.1.1. Business Overview           10.1.2. Company Snapshot           10.1.3. Company Market Share Analysis           10.1.4. Company Product Portfolio           10.1.5. Recent Developments           10.1.6. SWOT Analysis     10.2. Electronic Arts Inc.           10.2.1. Business Overview           10.2.2. Company Snapshot           10.2.3. Company Market Share Analysis           10.2.4. Company Product Portfolio           10.2.5. Recent Developments           10.2.6. SWOT Analysis     10.3. Epic Games           10.3.1. Business Overview           10.3.2. Company Snapshot           10.3.3. Company Market Share Analysis           10.3.4. Company Product Portfolio           10.3.5. Recent Developments           10.3.6. SWOT Analysis     10.4. Lucid Games           10.4.1. Business Overview           10.4.2. Company Snapshot           10.4.3. Company Market Share Analysis           10.4.4. Company Product Portfolio           10.4.5. Recent Developments           10.4.6. SWOT Analysis     10.5. Microsoft           10.5.1. Business Overview           10.5.2. Company Snapshot           10.5.3. Company Market Share Analysis           10.5.4. Company Product Portfolio           10.5.5. Recent Developments           10.5.6. SWOT Analysis     10.6. Nintendo           10.6.1. Business Overview           10.6.2. Company Snapshot           10.6.3. Company Market Share Analysis           10.6.4. Company Product Portfolio           10.6.5. Recent Developments           10.6.6. SWOT Analysis     10.7. Sony Interactive Entertainment Inc.           10.7.1. Business Overview           10.7.2. Company Snapshot           10.7.3. Company Market Share Analysis           10.7.4. Company Product Portfolio           10.7.5. Recent Developments           10.7.6. SWOT Analysis     10.8. Google LLC           10.8.1. Business Overview           10.8.2. Company Snapshot           10.8.3. Company Market Share Analysis           10.8.4. Company Product Portfolio           10.8.5. Recent Developments           10.8.6. SWOT Analysis     10.9. Tencent Holdings Limited           10.9.1. Business Overview           10.9.2. Company Snapshot           10.9.3. Company Market Share Analysis           10.9.4. Company Product Portfolio           10.9.5. Recent Developments           10.9.6. SWOT Analysis     10.10. Ubisoft           10.10.1. Business Overview           10.10.2. Company Snapshot           10.10.3. Company Market Share Analysis           10.10.4. Company Device Type Portfolio           10.10.5. Recent Developments           10.10.6. SWOT Analysis

List of Table

1. Global Video Games Market, By Device Type, 2019-2032 (USD Billion) 

2. Global Console Video Games Market, By Region, 2019-2032 (USD Billion) 

3. Global Computer Video Games Market, By Region, 2019-2032 (USD Billion) 

4. Global Mobile Video Games Market, By Region, 2019-2032 (USD Billion) 

5. Global Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

6. Global Online Video Games Market, By Region, 2019-2032 (USD Billion) 

7. Global Offline Video Games Market, By Region, 2019-2032 (USD Billion) 

8. Global Video Games Market, By Region, 2019-2032 (USD Billion) 

9. North America Video Games Market, By Device Type, 2019-2032 (USD Billion) 

10. North America Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

11. U.S. Video Games Market, By Device Type, 2019-2032 (USD Billion) 

12. U.S. Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

13. Canada Video Games Market, By Device Type, 2019-2032 (USD Billion) 

14. Canada Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

15. Mexico Video Games Market, By Device Type, 2019-2032 (USD Billion) 

16. Mexico Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

17. Europe Video Games Market, By Device Type, 2019-2032 (USD Billion) 

18. Europe Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

19. Germany Video Games Market, By Device Type, 2019-2032 (USD Billion) 

20. Germany Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

21. France Video Games Market, By Device Type, 2019-2032 (USD Billion) 

22. France Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

23. U.K. Video Games Market, By Device Type, 2019-2032 (USD Billion) 

24. U.K. Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

25. Italy Video Games Market, By Device Type, 2019-2032 (USD Billion) 

26. Italy Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

27. Spain Video Games Market, By Device Type, 2019-2032 (USD Billion) 

28. Spain Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

29. Asia Pacific Video Games Market, By Device Type, 2019-2032 (USD Billion) 

30. Asia Pacific Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

31. Japan Video Games Market, By Device Type, 2019-2032 (USD Billion) 

32. Japan Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

33. China Video Games Market, By Device Type, 2019-2032 (USD Billion) 

34. China Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

35. India Video Games Market, By Device Type, 2019-2032 (USD Billion) 

36. India Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

37. South America Video Games Market, By Device Type, 2019-2032 (USD Billion) 

38. South America Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

39. Brazil Video Games Market, By Device Type, 2019-2032 (USD Billion) 

40. Brazil Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

41. Middle East and Africa Video Games Market, By Device Type, 2019-2032 (USD Billion) 

42. Middle East and Africa Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

43. UAE Video Games Market, By Device Type, 2019-2032 (USD Billion) 

44. UAE Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

45. South Africa Video Games Market, By Device Type, 2019-2032 (USD Billion) 

46. South Africa Video Games Market, By Platform Type, 2019-2032 (USD Billion) 

List of Figures  

1. Global Video Games Market Segmentation

2. Video Games Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Video Games Market Attractiveness Analysis By Device Type

9. Global Video Games Market Attractiveness Analysis By Platform Type

10. Global Video Games Market Attractiveness Analysis By Region

11. Global Video Games Market: Dynamics

12. Global Video Games Market Share by Device Type (2022 & 2032)

13. Global Video Games Market Share by Platform Type (2022 & 2032)

14. Global Video Games Market Share by Regions (2022 & 2032)

15. Global Video Games Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global video games market based on below mentioned segments:

Global Video Games Market by Device Type:

Global Video Games Market by Platform Type:

Global Video Games Market by Region:

• South Africa

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

• The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
• Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
• We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
• Import & Export Data
• Business Trade Information
• Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

• Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
• Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

• Evaluating the penetration level and usage rates of the product.
• Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

• Applying demographic along with psychographic segmentation for market evaluation
• Determining the Micro and Macro-economic indicators for each region 
• Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

• Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
• Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

• CXOs and VPs of leading companies’ specific to sector
• Purchasing managers, technical personnel, end-users
• Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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Designing Games As Tools for Market Research: Research Through Gaming

• Watching now: Chapter 1: Betty Adamou Shares the Inspiration for and Origins of Research Through Gaming Start time: 00:00:00 End time: 00:04:14
• Chapter 2: Betty Adamou Discusses the Services and Advantages That Research Through Gaming Provides Start time: 00:04:15 End time: 00:09:38
• Chapter 3: Betty Amadou Discusses the Three Stage Process of Creating a Marketing Research Game Start time: 00:09:39 End time: 00:14:27
• Chapter 4: Betty Adamou Discusses Client Response to, and Opportunities in, Gaming for Market Research Start time: 00:14:28 End time: 00:17:34
• Chapter 5: Betty Adamou Shares Tips for Those Interested in Market Research Through Gaming Start time: 00:17:35 End time: 00:21:13

Video Type: In Practice

Adamou, B. (Speaker). (2020). Designing games as tools for market research: Research Through Gaming [Video]. Sage Research Methods. https:// doi. org/10.4135/9781529730722

Adamou, Betty. "Designing Games As Tools for Market Research: Research Through Gaming." In Sage Video . : SAGE Publications Ltd., 2020. Video, 00:21:13. https:// doi. org/10.4135/9781529730722.

Adamou, B., 2020. Designing Games As Tools for Market Research: Research Through Gaming , Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https:// doi. org/10.4135/9781529730722 & gt; [Accessed 31 Mar 2024].

Adamou, Betty. Designing Games As Tools for Market Research: Research Through Gaming . Online video clip. SAGE Video. London: SAGE Publications, Ltd., 10 Dec 2019. doi: https:// doi. org/10.4135/9781529730722. 31 Mar 2024.

Designing Games As Tools for Market Research: Research Through Gaming [Streaming video]. 2020. doi:10.4135/9781529730722. Accessed 03/31/2024

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Supplementary material

Betty Adamou, Founder of Research Through Gaming, discusses the use of games for market research, including the research design process, advantages of, and tips for those interested in this field.

Chapter 1: Betty Adamou Shares the Inspiration for and Origins of Research Through Gaming

• Start time: 00:00:00
• End time: 00:04:14

Chapter 2: Betty Adamou Discusses the Services and Advantages That Research Through Gaming Provides

• Start time: 00:04:15
• End time: 00:09:38

Chapter 3: Betty Amadou Discusses the Three Stage Process of Creating a Marketing Research Game

• Start time: 00:09:39
• End time: 00:14:27

Chapter 4: Betty Adamou Discusses Client Response to, and Opportunities in, Gaming for Market Research

• Start time: 00:14:28
• End time: 00:17:34

Chapter 5: Betty Adamou Shares Tips for Those Interested in Market Research Through Gaming

• Start time: 00:17:35
• End time: 00:21:13
• Product: Sage Research Methods Video: Market Research
• Type of Content: In Practice
• Title: Designing Games As Tools for Market Research: Research Through Gaming
• Publisher: SAGE Publications Ltd.
• Publication year: 2020
• Online pub date: December 10, 2019
• Discipline: Marketing
• Methods: Innovative methods , Marketing research , Data collection , Data analysis skills , Researcher skills
• Duration: 00:21:13
• DOI: https:// doi. org/10.4135/9781529730722
• Keywords: data collection , digital media , gaming , innovation and creativity , marketing research , quantitative research approach , research design , research methodology , Social media , Survey research , video research Show all Show less

Things Discussed

Organizations Discussed: Research Through Gaming

Speaker: Betty Adamou

Book Adamou , B ( 2018 ). Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success . London: Kogan Page , https://www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357

Article Turner , G , van Zoonen , L , & Adamou , B ( 2014 ). Research through gaming: Public perceptions of (the future of) identity management . SAGE Research Methods Cases , http://dx.doi.org/doi:10.4135/978144627305013496519

Online Resource Research World . http://bit.ly/GamesAndDataColumn

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Video Game Market Research

Ask and You Shall Receive…Video Game Market Research

Ask and you shall receive?  What does that even mean?  Before writing this off as a religious overture, hear me out here.  A video game marketing professional, I find this critical.  As in critically important for anyone in video game publishing .  And even more important for anyone making video games . Allow me to explain.  Like any quantitative minded marketer, I think of the world as a funnel.  As in One.  Big. Funnel.  Borrowing something that my team had created some couple years ago, check out the following.

Esports competitive gamer behavior video game market research consumer insights (Src: Research Now/Peanut Labs)

More aptly, if you are in the business of making video games, you are already familiar with the game development framework or process. No matter how you slice and dice it, it roughly breaks down into:

animation-throwdown-ios-video game market research ios Source Apple App Store

I. Concept –> II. Pre-Production –> III. Production –> IV. Launch –> V. Live Service/Maintenance

Needless to say, a marketer isn’t necessarily a ninja in agile product development.  Nor a 6-degree black belt in financial planning and forecasting  However, allow me to illustrate. HOW CAN video game market research benefit a video game?  Literally in each of Concept, Pre-Production, Production, and Live Service/Maintenance stage?   And I will use a random video game example to make my point.  Disclaimer:  I deliberately selected games that I did NOT work on.  Translation:  no Nondisclosure Agreements signed OR violated here.  But if you are in the business of making video games , keep reading. But regardless, I hope you walk away with a solid understanding of how video game market research helps increase your ODDS of the commercial success of YOUR game. Let us begin.

I. Video Game Market Research: Concept Validation

Before writing a single line of code, the developer needs to assess market opportunity and the Total Addressable Market.  To get at the answer, we may get creative.  Assume the developer is thinking about building a card battle game with strategy and RPG.

Branded Intellectual Property (IP) vs Original IP

What’s on the table?  The developer wants to base  the card battle game  on a known IP.  It may be considering the Power Rangers, Transformers, or Star Wars.  Let us assume the royalty requirements are 10% of Net Sales (no annual minimum), 20% of Net Sales (annual minimum $500 thousand), and 30% of Net Sales (annual minimum $10 million) respectively. First and foremost, let us start by defining the Gameplay and Visual Targets.  Say the producer decided the nearest competitors are: Yu-Gi-Oh! Duel Links, South Park Phone Destroyer, Elder Scrolls: Legends, Animation Throwdown, and Hearthstone.  Of course the feedback can come from anyone from a range of video game careers .  The key is to identify THE visual targets and the so-killed “Beat” and “Kill” list…

0. Video Game Market Research:  Awareness and Affinity

To test a Game Concept, you can use a standard SaaS survey tool like SurveyMonkey or Peanut Labs Samplify. You know what the experts say.  The market research is only as good as the sampling of the target gamers.  To let in the right players and ONLY the right players, we can create a SCREENER upfront. The beauty?  The data you gather can be used a lot of different ways.  To inform features, ad copy, social post creatives, just to name a few.

Good video game market research starts with a SUPER Clear picture of who the target players are.

Consumer insights can be gathered a lot of different ways.  But how do you do that for a game that has not yet been defined, and there is no minimal viable product for them to see, touch, and test? Answer:  A simple survey of the competitor’s players.  To screen IN only players who play the above games, we can include an upfront question: In the past 30 days, which of the following mobile games did you play?

• Yu0Gi-Oh! Duel Links:  SCREEN IN
• South Park Phone Destroyer:  SCREEN IN
• Elder Scrolls: Legends,:  SCREEN IN
• Animation Throwdown,:  SCREEN IN
• Hearthstone:  SCREEN IN
• NO to all of the above:  SCREEN OUT
• Words with Friends 2:  SCREEN OUT

When programmed in SurveyMonkey, the Screener questions look like the below:

video game market research consumer insights SCREENER

To test awareness and favorability for an IP, the video game market research survey can simply ask

Once the video game market research sample of target players have been recruited, now what?  Simple.  Ask away.  If you want to know whether respondent finds the concept art favorable.  Or if he or she intends to Download and Try the game. For example, to find out his or her Download and Play Intent, ask: Based on just the game screenshot, how likely are you to DOWNLOAD and PLAY the game on your Android Phone? (A) Very Unlikely (B) Somewhat Unlikely (C) Somewhat Likely (D) Very Likely

When you have collected the responses from ALL the respondents, you can analyze the Favorability and Play Intent results for ALL respondents (as a whole) or a subset (such as just Players of Hearthstone)

Ii. pre-production.  ad creative testing, 2d vs 3d art.

Typically during Concept Testing, the actual art style may still be TBD.  What if the game team wants to test the target player’ likelihood to click on an Ad based on either 2D or 3D art?  Easy.  Create an A and a B version of the ad creative.  Ask the survey respondents to select the ONE that he/she is (A) more likely to CLICK on and (B) more likely to DOWNLOAD AND PLAY.

2D vs 3d super mario Source Appshunts video game market research

2. Video Game Pricing

During Pre-Production, you can simply ask your competitor’s players. Question ow much they are able or willing to pay?  For a premium-priced 1-time download game, or even for individual items up for sale, that you consider.

III. Production.  REPORTED vs OBSERVED BEHAVIOR

From my personal experience, once a game goes into BETA and is ready for mass player testing, market research should be evaluated ALONGSIDE Analytics, or observed player behavior. During Beta, or even post-launch, you can always use a combination of reported behavior (survey and poll) and observed behavior (game analytics, sales) data, etc.

IV. LAUNCH & V. LIVE Service.  Community-Sourced Feature Updates

One game that I personally admire A LOT is RuneScape.  It isn’t everyday that a game company survives the rollercoaster ride that is the video game industry .

the sims video game market research Source Wikipedia

Not only that.  Jagex has seen its game not only survive, but kicking and thriving after nearly two decades in the market. Consider this for context.  When Jagex was founded in April 2000, Bill Clinton was the President of the United States, N’Sync was topping the music charts, and The Sims was a top-selling game on the PC.

bill clinton us president video game market research 2000 Source Wikipedia

The Jagex team talks a lot about “Home of the Living Game.” My interpretation?  When you set your mind to making video games – and God forbid, choose to launch it as a Live-Service, you’re making a commitment.  That applies, however you monetize.  Premium one-time purchase? With a series of purchasable digital downloadable content? Subscription, or otherwise… To your legacy Lapsed players, current Active players, and future soon-to-be-acquired players, you make a commitment.  A commitment to maintain your game, ensure stable service, provide player support, schedule regular feature updates, add new content, launch new events, and more.

For Live Services games, ask your player community to prioritize future features, events, content?  What will they pay for?  What will they tell friends and family about?

But how do you do that exactly?  Given the video game marketing professional that I am, you know my answer.  Ask them.  Something as simple as a forced rank can help you prioritize the types of content and features your players LOVE the most. Literally let your  players tell you.  Which feature developments do you prioritize?  Which types of events will excite them the  MOST.  Say, between a battle royale-style contest… and a “show the love” fan vote between their favorite K-Pop group, etc.  Get specific.  Ask them  directly,  which types of content they are MOST LIKELY to Tell Friends and Family about. Depending on the target demographics of  your  game, the feedback will be different.  From I can observe, some of the most successful long-standing live-services games (Supercell, King, Rovio, etc) does this exceptionally well.

video game market research consumer insights feature event prioritization

That begs the question.  Ask and you shall receive.  What will you test next?  What kinds of video game market research projects will YOU undertake, to give your game the rocket booster it needs?  How can I help ?

technosites

A technology junkie and brand/category maker, Michael has enjoyed a lifelong obsession with emerging technology and media. Michael loves spotting "tipping points" - using structured consumer and market research - to tell simply powerful stories and laser-focused activation to accelerate adoption and revenue. ​ Michael has ridden the waves of transformation --- from "packaged goods" physical products to cloud services --- at SaaS pioneers Autodesk, Citrix, and NetSuite - as well as defining the bleeding-edge of consumer media behavior and monetization at advertising technology company PubMatic and video game publishers RockYou and EA. ​ Michael enjoys solving tough problems, by seamlessly integrating the structured Go-to-Market Rigor of the enterprise with the Nimble Agility and Passion of startups --- to Grow Brands, Users, Revenue and Lifetime Value.

Questions to Ask a Video Game Marketing Agency or Publisher

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VIDEO GAME Marketing Newsletter

Library Resources for Doing Scholarly Research on Video Games

So you are writing a research paper about video games but aren't sure where to begin? Since video games are a new medium of art that requires an interdisciplinary approach to conducting research, databases that draw on many different publications can equip students and scholars with the tools they need to succeed.

Before you begin exploring databases, here are a few useful tips:

• For quick, targeted results,  search by abstract instead of by keyword or by title. In an academic paper, the abstract is a brief summary of what the paper or study is about. Searching by abstract will give you a list of all the articles that discuss video games in the summary, so it will help you narrow down more quickly whether or not the article will be useful to you.
• Use full-text filters to only get results where the entire article is available for you to read.
• For the most scholarly results, use peer-reviewed filters to find only articles vetted by experts in the field.

Recommended Databases

Note that some of these databases are accessible from home with a library card while others can only be used onsite at an NYPL location.

.css-1t84354{transition-property:var(--nypl-transition-property-common);transition-duration:var(--nypl-transition-duration-fast);transition-timing-function:var(--nypl-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:underline;text-decoration:underline;outline:2px solid transparent;outline-offset:2px;color:var(--nypl-colors-ui-link-primary);text-decoration-style:dotted;text-decoration-thickness:1px;text-underline-offset:2px;}.css-1t84354:hover,.css-1t84354[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;color:var(--nypl-colors-ui-link-secondary);text-decoration-style:dotted;text-decoration-thickness:1px;}.chakra-ui-dark .css-1t84354:hover:not([data-theme]),.chakra-ui-dark .css-1t84354[data-hover]:not([data-theme]),[data-theme=dark] .css-1t84354:hover:not([data-theme]),[data-theme=dark] .css-1t84354[data-hover]:not([data-theme]),.css-1t84354:hover[data-theme=dark],.css-1t84354[data-hover][data-theme=dark]{color:var(--nypl-colors-dark-ui-link-secondary);}.css-1t84354:focus,.css-1t84354[data-focus]{box-shadow:var(--nypl-shadows-outline);}.chakra-ui-dark .css-1t84354:not([data-theme]),[data-theme=dark] .css-1t84354:not([data-theme]),.css-1t84354[data-theme=dark]{color:var(--nypl-colors-dark-ui-link-primary);}.css-1t84354:visited{color:var(--nypl-colors-ui-link-tertiary);}.chakra-ui-dark .css-1t84354:visited:not([data-theme]),[data-theme=dark] .css-1t84354:visited:not([data-theme]),.css-1t84354:visited[data-theme=dark]{color:var(--nypl-colors-dark-ui-link-tertiary);}.css-1t84354 a:hover,.css-1t84354 a[data-hover]{color:var(--nypl-colors-ui-link-secondary);}.css-1t84354 screenreaderOnly{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute!important;width:1px;word-wrap:normal;} Academic Search Premier

For those new to academia/scholarly research, EBSCO's Academic Search is a staple in libraries nearly everywhere to conduct general research. It is a good starting point to see the current literature out there for any paper, in this case, gaming scholarship. However, just typing in "video games" alone in the search will lead you to over 300,000 results; how do you narrow it down? As mentioned above, use limiters such as peer-reviewed/full text enabled for high-quality articles that you can read fully. Other available search limiters are "magazines" (think video game magazines) and "company" (e.g. if you want to research a specific video game company such as Capcom or Square Enix). Academic Search is good if you want to study video games in terms of education, how to utilize them in a teaching setting, in the workplace, and more. 

Business Source Complete

If you are interested in researching video games from a business point of view, then EBSCO's Business Source Complete is the database for you. Here you will find SWOT (Strength, Weakness, Opportunities, Threats) analyses of gaming companies, research about NFTs (Non-Fungible Tokens), virtual and augmented reality, video games, and more. 

JSTOR (accessible from home with a library card)

Similar to Academic Search, JSTOR is a staple in many libraries and is a good area to conduct initial research while trying to figure out what you want your paper to be about. Typing "video games" alone in the search bar will net you more than 50,000+ scholarly articles about the popular entertainment medium. You can narrow your research to video games in Military Studies, Library Science, Political Science, and much more. 

"Can video games help alleviate seasonal depression?"

"Do violent video games cause behavioral problems in adolescents?" 

"Does Cognitive Dissonance explain the Console Wars?" 

"Does causing chaos in Grand Theft Auto correlate to causing chaos in real life?"

EBSCO's PsycINFO is useful if you are interested in studying video games in terms of the realm of psychology, and have ever pondered one of the above questions. You can find articles about video game addiction, aggression in players, mental health, personality development, and more.

Project Muse

This resource is a general favorite for anything art or media related, with tons of scholarly, peer-reviewed articles about video games including articles on diversity in video games, video games and the ecosystem, video games and civic development, and more. When starting research on video games, this database is highly recommended to be your number one starting point when trying to figure out what your paper is going to be about.  

Sage Knowledge

Sage is a good starting point if you want to read reference/textbook material about video games and gamification. In Sage you will find authoritative encyclopedias and handbooks that will help any gaming scholar in the beginning stages of their research. Some interesting encyclopedias that feature a chapter in video games are Death and the Human Experience, Out-of-School Learning, Communication Research Methods, and many more. 

Additional resources:

• Our  LibGuides page will point you to themed research guides of Library resources. For example, if you wanted to create a video game about a time-traveling librarian that takes place in New York City in the 1800s, looking at local history and newspapers may be something you want to do. If you know the research you want to do requires in-depth assistance, it's encouraged to make an appointment with a librarian . 
• This list of Fellowships around the city and at NYPL may be of interest to scholars. 
• Our Interlibrary Services and Documents is also a service for scholars to utilize if you need an article or not owned by the Library. You can also use interlibrary loan for video games as well. 
• Flipster  is a magazine database accessible with your library card that includes video game magazines.
• Finally, an external resource, the Internet Archive , has all kinds of old-school video games you can play, as well as gaming manuals and much more. Anyone who needs primary sources will find this very useful. 

Survey Questions About Video Games

Hey everyone! Have you ever wondered what other people think about video games ? Do they like them or hate them? Well, if you’re curious, I’m here to tell you all about survey questions about video games . This article will give you the scoop on the answers to those burning questions that you’ve been dying to know!

Let’s start off by talking about h ow many people are actually interested in playing video games . It may surprise you, but a lot of people love playing them. You can find surveys everywhere asking different types of questions related to gaming . Some of these include: what type of game do they prefer, how often they play, and what age group they belong to.

Finally, let’s talk about why these survey questions are important. Knowing what gamers think helps developers create better games and understand their audience better. It also helps marketers create more effective ads and target their campaigns accordingly. So if you’re looking for a way to understand the world of gaming better, then this article is definitely for you!

Video Game Survey Basics

Hey there! Are you looking for a survey template to ask people about their video game habits? I’m here to help. Let’s talk about video game surveys and why you should use them.

First off, surveys are great for getting feedback from people who play video games. You can ask questions like how often they play, what their favorite games are and what they think of the latest releases. By collecting this information, you can learn more about your customers or players and find out what they really think of your games or services.

And surveys don’t have to be boring either! You can make them fun by adding pictures or videos related to the questions you’re asking . Plus, with satisfaction surveys, you can get valuable insights into how satisfied people are with your products or services. This helps you make sure that everyone who plays your games is getting the best experience possible.

So if you’re looking for an easy way to collect feedback from people who play video games, then a video game survey is definitely worth considering! Not only will it help you understand more about your players, but it will also make gathering feedback more enjoyable for everyone involved . Now let’s talk about the benefits of conducting a video game survey…

Benefits Of Conducting A Video Game Survey

It’s amazing to think of the many benefits you can get from conducting a video game survey! Let me tell you why. First off, it’s easy to create an online survey to reach out to all kinds of video game players. With this, you’ll be able to do some valuable market research and also get a sample survey. Plus, you can ask all the questions that are important for your study.

Another benefit is that online surveys make it much easier for people to respond. You don’t have to go through the hassle of meeting up with them in person or spending time on the phone trying to collect data. All they have to do is answer the questions in the survey, which makes it super convenient for everyone involved.

And finally, when you conduct a video game survey , you’ll get insights that could be really helpful for your business or research project. You’ll be able to find out what people like or dislike about certain games and understand better how they play and interact with these games. This kind of information can be invaluable for making decisions about products or marketing strategies.

So, if you’re looking for ways to gain more information on video games and players , then a survey is definitely something worth considering! Now let’s look at how we can craft the perfect questions for your video game survey…

Crafting The Perfect Questions For Your Video Game Survey

So you want to know how to craft the perfect questions for your video game survey? Well, I’m here to tell you that it’s not as hard as it seems! The best way to go about it is to use a free survey tool. It’s easy to use and can help you create the perfect questions for your survey.

When crafting these questions, think about what kind of information you want from your respondents. Try to ask questions that will give you an insight into their real life experiences with video games and how they feel about them. Also, keep in mind that there is no one-size-fits-all approach when it comes to creating surveys – so make sure your questions are tailored specifically for the needs of your research project.

And if you have any further questions or need help creating a free video game survey template, please contact us! We’ll be happy to help make sure you get the most out of your survey. Let’s explore how we can create a free video game survey template next!

Creating A Free Video Game Survey Template

So, you’re ready to get started on your free video game survey template ? Cool! Let’s dive in and make it happen. First things first, the anachronism: creating a survey is like going on an adventure – only it’s virtual. You never know what you’ll find!

Okay, so now that we’re all set up and ready to go, let’s figure out how to craft our perfect video game survey. The key here is understanding your audience – are they avid gamers or casual players? That will help determine the types of questions you should ask. For example, if they’re more experienced gamers , you might want to ask more detailed questions about their gaming habits and preferences. If they’re more casual players, then asking simpler questions can suffice.

But whatever type of gamer you’re targeting with your survey , there are a few universal tips that apply no matter what: keep it short and simple; use open-ended questions so respondents can share as much detail as possible; don’t be afraid to get creative; and make sure the language is accessible for all types of gamers! By following these tips, you’ll be well on your way to crafting a successful survey that captures useful data from your target audience.

Now that we’ve thought through the basics of creating a free video game survey template, let’s explore the different types of surveys available so we can choose which one best fits our needs…

Understanding The Different Types Of Video Game Surveys

Hey! So, you wanna know about video game surveys? Well, let me tell you all about it.

The first type of survey is the usability survey. This survey helps to understand how easy or difficult it is for players to play the game. Questions will be asked about how long it took them to learn the rules, or if they ever got stuck while playing the game. They might even ask if they found any bugs or glitches while playing!

Then there’s a satisfaction survey . This one is all about finding out how much people enjoyed playing the game. It will ask questions like: did you have fun playing? Was it worth your time? Did you buy any in-game items? It’s important to find out what gamers think so companies can make improvements and give players what they want!

Finally, there are demographic surveys . These are used to collect information about who plays the game, like age, gender and location. Companies use this info to track trends in gaming habits and develop better games for different audiences. Plus, it can help them figure out which marketing campaigns work best for each group of gamers!

Now that we’ve covered types of video game surveys, let’s move on to asking questions that capture video game gamer satisfaction…

Asking Questions That Capture Video Game Gamer Satisfaction

It’s no secret that understanding how your gamers feel about your video games can be tricky. It’s also true that asking the right questions can help you get an accurate picture of their satisfaction. That’s why it’s so important to create video game surveys that really capture what gamers think about what you’ve created.

To do this, you’ll have to come up with some thoughtful and creative questions that will tell you what gamers really think. Think about asking things like, “How would you rate the overall experience ?”, “What did you like best about this game?”, and “What could be improved?” These types of questions will provide valuable insight into how much players are enjoying the game.

TIP: Make sure to keep your questions focused on the game itself! It’s also a good idea to provide a space for gamers to leave comments or feedback they may have as well. This will give you even more information on how they feel about your product.

By asking the right questions, you’ll be able to get a better sense of whether or not gamers are satisfied with your video games – and make any necessary changes if need be!

Analyzing The Relationship Between Your Video Games And Your Gamers

Wow, analyzing the relationship between video games and gamers is like a mini roller coaster ride! There are so many things to consider; it’s almost overwhelming. But that’s the beauty of it – the challenge is so exciting!

The first step in this process is figuring out what kind of questions to ask. You have to make sure they’re relevant and interesting – something that will capture your gamers’ attention. That means being creative and thinking outside the box. You also want to make sure that you’re asking questions in a way that will give you useful data – something that will help you better understand your players’ experience with your video game.

Lastly, you have to make sure your questions are appropriate for the content of your game. This part can be tricky; it takes a lot of practice and understanding how people interact with video games before you can create effective questions. It’s all about trial and error; if one question doesn’t work, try another one until you get the information you need!

Asking questions that capture gamer satisfaction can be a daunting task, but it’s an essential part of understanding how people interact with your game. Taking the time to create thoughtful, meaningful questions will pay off in the long run; it’ll help you gain valuable insights into how your players are engaging with your content.

Ensuring Your Questions Are Appropriate For Your Content

When it comes to survey questions about video games , it’s important to make sure they’re appropriate. I mean, if you don’t ask the right questions, then you won’t get the best answers. Here are some tips for ensuring your survey questions are appropriate:

• Know your audience : Make sure your questions are relevant to the people you’re asking. That way, you’ll get answers that actually make sense and help you out.
• Keep it simple : Don’t use big words or complicated ideas – try to keep things super easy so everyone can understand them.
• Think outside the box : It’s good to be creative when creating survey questions, but don’t make them too weird or off-the-wall either!

That’s really all there is to making sure your survey questions are appropriate . It just takes a bit of thinking and understanding who you’re asking in order to get the best results. Plus, by keeping things simple and asking interesting questions, you can make sure your survey will be successful!

Understanding The Impact Of Different Types Of Questions

“ Knowledge is power ” and it’s true when it comes to asking questions in a survey about video games. It’s important to understand the impact of different types of questions so that you can create a survey that will give you useful information.

When picking questions for your survey , consider if they are open-ended or closed-ended. Open-ended questions let people answer in their own words, while closed-ended questions have set answers. Both types can be useful depending on what you need to know. You could ask an open-ended question like ‘What type of video game do you like?’ and get lots of different answers. Or, with a closed-ended question like ‘Do you prefer playing single player or multiplayer games?’, you get quick yes/no answers from your respondents.

It’s also important to think about how long the survey should be and how many questions there should be in it. If the survey is too long , people may not complete it or may answer quickly without giving much thought to their answers. On the other hand, if the survey is too short, you may not get all the info you need! Finding the right balance between length and detail is key when designing your video game survey form.

Designing Your Video Game Survey Form

Designing a survey about video games can be really exciting! You get to decide what kinds of questions to ask people so you can learn more about their gaming habits. Plus, it’s a great way to express your creativity.

I think the most important thing when designing a survey is making sure that the questions you ask are relevant and meaningful . It’s also important to make sure they’re easy to understand and answer. You don’t want people getting confused or giving up on the survey halfway through.

So when designing your survey, it’s important to think carefully about what kind of information you want to learn from people and how best to ask them for it. Make sure that each question is relevant , clear and easy to answer so that people can fill out your survey quickly and accurately. That way, you’ll get all the information you need from your participants! Now that we’ve looked at how to design a survey form for video games, let’s move on and talk about how to identify the right information to ask in your video game survey…

Identifying The Right Information To Ask In Your Video Games Survey

Figuring out what to ask in your video game survey can be tricky. But it doesn’t have to be! Let me show you how it’s done. First of all, consider what kind of information you need . Here are a few things to think about: 1) What type of video games do people play? 2) How often do they play them? 3) What platforms do they use? 4) What experiences with video games have been the most enjoyable? These questions will help give you an idea of your audience’s preferences and interests when it comes to playing video games. Plus, they’ll give you some insight into what kind of game design would work best for them.

Next, think about how you want to format your survey . Do you want to include multiple choice questions or open-ended ones? This will depend on the kind of information that you’re looking for and how much time people have to answer your questions. Multiple choice questions can be quicker to answer but may not provide as much detail as an open-ended one. On the other hand, open-ended ones require more time but can give you more detailed information on players’ likes and dislikes when it comes to gaming.

Finally, don’t forget to make sure your survey is engaging and fun ! People are more likely to take the time to answer if they’re having a good time doing so – so be sure to keep things lighthearted and entertaining! With the right questions and a little bit of humor added in, you should have no problem getting the answers that you need from your survey respondents.

Understanding The Link Between Employee Satisfaction And Video Game Performance

Did you know that 84% of employees said they would be more productive if playing video games at work was allowed? That’s pretty crazy, right? But it makes sense when you think about it. Playing video games can help people stay focused and get their work done faster. So understanding the link between employee satisfaction and video game performance is really important for companies who want to keep their employees happy.

Here are 4 ways to do this: 1) Make sure the games are appropriate for the workplace – no violent or adult-oriented titles! 2) Provide feedback on game performance – let employees know when they’re doing well or need improvement. 3) Offer rewards for good performance – like extra vacation days or gift cards. 4) Let employees choose their own games – that way they can play something they actually enjoy.

It’s also important to remember that video games don’t just have to be used for work purposes. They can also be used as team-building activities to help employees bond and build relationships with each other. Plus, having fun while working can make your workplace a much more enjoyable place to be!

So now that we understand the link between employee satisfaction and video game performance, let’s move on to gathering feedback from your video game customers.

Gathering Feedback From Your Video Game Customers

Gathering feedback from your video game customers can be a great way to improve the game and make sure players are satisfied. Asking them questions about what they like and don’t like is a great way to get ideas for how to make the game better. But it’s important to ask the right questions so you can get the best answers.

So what kind of questions should you ask? It depends on the type of feedback you’re looking for. You could ask them what they think of the graphics or sound, or if they have any suggestions on ways to make it more fun . You could also ask them what features they’d like added or removed from the game, or what improvements they’d like to see made in general.

There are lots of different ways to get feedback from your customers , but asking them questions is one of the most effective methods. Not only does it give you valuable insights into how people feel about your product, but it also lets them know that their opinions matte r and that you’re listening to them. That goes a long way towards building trust with your customers and making sure that they keep coming back for more!

Asking questions is just the first step though, because once you’ve got some feedback, you’ll need to figure out how best to use it. That means determining which changes will have the biggest impact on customer satisfaction and making sure those changes are implemented properly.

Determining The Best Way To Ask Questions

Asking the right questions can be tricky ! It’s like trying to solve a puzzle. You have to think about what questions will get the best answers from your video game customers. Here are 3 tips for figuring out the best way to ask questions:

• Start with simple, open-ended questions. These will give you more detailed information about how people feel about your game.
• Ask questions that are relevant to what your customers are looking for in a game. This will help you create a better experience for them.
• Think about how different types of questions can lead to different answers. For example, if you ask a yes/no question, you may not get as much detail as if you asked an open-ended question.

Using these tips can help make sure you’re getting the most out of your survey questions and gathering valuable feedback from your customers! It’s important to remember that the way you phrase your questions can make all the difference in getting meaningful responses from people who play your games. So take some time to think through what type of questions will give you the most useful answers and help improve your video games!

Now that we know how to ask our survey questions, let’s look at how we can analyse the answers we get back and use them to improve our video games even more!

Analysing The Answers To Your Video Game Survey Questions

Once you’ve asked people your survey questions about video games , it’s time to analyse their answers! After all, you want to know what people think about the games. It can be really exciting to see what people have to say and discover new information.

I remember once I did a survey about my favorite game . It was so cool seeing how other people felt about it too! Some said they loved it, some said they didn’t like it, and some were in between. It really gave me insight into how different people think and feel.

When looking at survey results , here are three things that can help make sense of them:

• Taking notes on particular trends or patterns in the answers
• Breaking down the results into simple categories
• Thinking of ways to present the data in an interesting way

Understanding survey results can be tricky but it can also be really rewarding! You might find out something new and unexpected or get a better understanding of why people love (or don’t love) certain video games. So take some time to go through each answer – there could be something awesome waiting for you!

Frequently Asked Questions

How often do you play video games.

I’m a total gamer and I’m so obsessed with video games! I can’t believe it’s been such a huge part of my life ever since I first put on my VR goggles. It was like stepping into another world! Time seems to fly by when I’m playing and it’s definitely a meaningful escape.

So when people ask me how often do I play video games, my answer is always the same – every day! Even if it’s just for fifteen minutes or so, I never miss an opportunity to get some gaming in. Just the thought of being able to pick up the controller and dive into a brand new world is too exciting to resist.

But that doesn’t mean that real life takes a backseat – no way, José! My friends and family are still the most important thing in my life, but playing video games is like having an extra layer of fun surrounding everything else. It helps me relax and stay in touch with all the crazy stories out there – plus, it’s just plain fun! So go ahead and ask me again: How often do I play video games? Every chance I get.

What Is Your Favorite Video Game?

When it comes to my favorite video games, I’m all about the classics. I’ve been playing them since I was a kid, so they have a special place in my heart and always will. My top 3 favorites are:

Super Mario Bros – The one game that started it all for me. It’s still just as fun now as it was back then! The Legend of Zelda – An epic adventure with an amazing story, awesome puzzles and some really challenging dungeons. Sonic the Hedgehog – High speed action, intense boss battles and collecting rings never gets old!

I could play these games over and over again without ever getting bored. Plus, they still hold up today so I can show them off to my friends and family and prove that old-school gaming is the best kind of gaming! That’s why these three are at the top of my list when it comes to my favorite video games.

How Do You Prefer To Purchase Video Games?

When it comes to buying video games, I’m like a kid in a candy store! It’s so overwhelming with all the choices on how to purchase them. Should I go digital or physical? That’s always the question.

When I shop digitally, I love the convenience of being able to download the game right away and not having to wait for it. Plus, there are usually discounts available when you buy digitally compared to buying physical copies. But there’s something special about having that actual game disc in your hand that can’t be beat.

For me, it really depends on the type of game and what type of console I’m playing on. Digital is my go-to if it’s a game that doesn’t require any extra accessories or hardware like motion controllers. But if it’s a game where I need an accessory like a steering wheel, then physical is the way to go for me. Either way, they both have their pros and cons but at least we have options!

What Type Of Video Game Do You Usually Play?

I absolutely love playing video games! It’s so much fun and it helps me relax after a long day. Sure, some people might think that playing video games is just a waste of time, but I completely disagree. Playing video games can be educational too!

When it comes to what type of video game I usually play, I’ve got to say that RPG’s are my favorite. That stands for Role Playing Games, and they’re super fun because you get to create your own character and go on a journey with them through the game. You can explore different worlds, fight enemies, solve puzzles and make choices that will affect how the story progresses. It’s like you’re living in another world!

My friends and I also love playing multiplayer games together like Mario Kart or Super Smash Bros. We have competitions to see who can win the most races or battles, which is always hilarious. And we usually end up making inside jokes about the characters or the levels we play too – which makes it even more fun!

Playing video games is an awesome way for me to bond with my friends while having a blast at the same time. Sure beats sitting around doing nothing if you ask me!

How Much Time Do You Spend Playing Video Games Each Week?

I love playing video games, especially racing games. I remember when I got my first game console – it was so exciting! I used to spend hours playing with my friends. Now, I usually spend about 10 or 15 hours a week playing video games.

I think the key to having a good time with video games is to set limits for yourself. If you play too much, it can start to take up all your free time and you won’t have any energy left for other activities. That’s why I like to make sure that I’m not spending more than a couple of hours each day playing video games – that way, I still have plenty of time to hang out with friends and do other things.

One thing that helps me stick to this goal is choosing games that are challenging but still fun. It’s important to find something that will keep you engaged but won’t be so hard that you get frustrated and give up after ten minutes. That way, you’ll enjoy playing the game without it taking over your life!

TIP: Try setting a timer when you start playing so you know when it’s time to take a break!

The last thing I want to talk about is video games . Video games are a great way to pass the time and have some fun. It’s an activity that people of all ages can enjoy.

I’ve asked many questions about video games in this survey, so now let me sum it up with what I’ve learned. Most people play video games at least once a week and their favorite game is usually one that they’ve had for a while. People also like to purchase their favorite titles through digital stores or through physical copies. Lastly, the most popular type of game is usually action-adventure, though there are other genres that people enjoy as well.

To sum it up, playing video games is something that many people enjoy doing in their free time! Whether you’re playing for hours on end or just for a few minutes here and there, it’s always a good time to get lost in an adventure and explore new worlds. So next time you’re looking for something fun to do, why not give video games a try? (Simile) You’ll be sure to have an experience like no other!

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127 excellent video game research topics for 2023.

Are you looking for the best video game research topics for 2023? We are proud to say that you have arrived at the right place. Our experienced ENL writers and professional editors have just finished creating our brand new list of 127 awesome video game topics for high school and college students. You can use any of our ideas for free – no credits required.

Best Way To Write A Video Game Essay

Before we get to the list of topics, we want to make sure you know how to write a great essay. After all, finding a great topic is just part of the writing process of any custom term papers . Here are some pointers that should help you do a better job on your research paper:

• Structure your paper properly and always start with an outline. We recommend you use the 5 paragraph essay structure, as it’s extremely versatile.
• Make sure your grammar and vocabulary are spot-on. Edit your work and polish your writing to make sure you get a top grade.
• Be careful with quotes and citations. Remember to include all your sources in the References chapter.
• Always start your paper with a great thesis statement. Dedicate some time to crafting the best one possible.
• Keep in mind that each body paragraph should start with a clear statement and then support it. Don’t tackle more than one important idea in a paragraph.
• Make sure you research the topic thoroughly and get accurate data from reputable sources. This is, after all, a research paper.
• Last, but not least, write in a clean and concise manner. Express your ideas clearly and avoid unnecessary information that would just confuse or bore your readers.

Now that you know what to do and what to avoid when writing the video game research paper, it’s time to take a look at our list of original video game research topics:

Easy Video Game Topics

We will start our list with a selection of easy video game topics that are perfect for students who don’t want to spend too much time on their papers:

• Talk about your favorite video game
• What do you like about modern video games?
• The process behind the creation of a new game
• Why do you want to become a video game developer?
• What is a MMORPG video game?
• Differences between FPS and RPG games
• Analyze the gaming industry in a country of your choice
• An in-depth look at cyber sports and video game championships
• Can playing video games be considered a sport?
• What makes League of Legends so popular?
• Research gun violence in modern video games
• Are the games you play bad for you?
• Talk about the impact of video games on small children
• Do video games have any positive effects on you?

Video Games Topic For Every Student

Below, you will find a selection of topics for every student from high school to college. Check out our video games topic for every student list:

• The psychology behind modern video games
• Analyze the launch of a popular game
• How are video games priced?
• The history of online gaming
• Games as learning tools
• Controlling video game addiction
• Shooters or strategy games?
• Why you shouldn’t play video games
• Physical benefits of games

Interesting Video Game Topics To Write About

We know; you want a topic that is both interesting and easy to write about. Take a look at these interesting video game topics to write about:

• Do violent video games make teens violent?
• What is the effect of video games on children?
• What changed my view on video games?
• Skills that can be improved by playing games
• Do adults play video games?
• Research the increase in demand for video games
• Compare video games in the US and the UK
• Ethical responsibility in the gaming industry
• How addictive are role playing video games?

Fun Gaming Topics

Yes, writing a research paper can be fun – if you choose a great topic. Pick any of our fun gaming topics and start writing your paper right away:

• The entire history of video games
• Positive effects of video games
• Android games vs iOS games
• The Candy Crush popularity
• Gaming industry careers
• Genres of video games
• The technology behind the Xbox 4
• What causes addiction when it comes to video games?
• How do games improve learning skills?

Latest News On Video Games

If you want to write about something new, we recommend you take a look at the latest news in video games:

• Talk about the use of augmented reality in video games in 2023
• What are incremental console upgrades?
• An in-depth look at inclusivity in video games
• Which games are trending in 2023?
• Most anticipated video games of 2023
• Latest advances in 3D and SFX effects
• Talk about the remastered cinematics of Diablo 2 Resurrected
• Halo Infinite: everything we know so far
• The clan system in Call of Duty: Vanguard

Informative Gaming Topics To Talk About

Do you want to write an informative paper? No problem, we have a long list of informative gaming topics to talk about right here:

• Why do people love video games so much?
• Can video game addiction be treated like substance addiction?
• Case study: The Elder Scrolls of Oblivion
• Discuss government regulation of video games in the US
• Compare and contrast the Xbox and the PlayStation
• A closer look at the Japanese gaming industry
• What does it take to become a video game creator?
• The rise of Android video games
• Do we really need computer games nowadays?

Video Game Research Paper Topics For High School

Our list of video game research paper topics for high school is unique, so you can safely pick any one of our ideas and write your essay on it:

• What do modern video games promote?
• How much time should you spend playing video games?
• Are video games good or bad for our youth?
• Talk about how gaming will look 20 years from now
• Does playing video games make you think more strategic?
• How important are video games for our society?
• The importance of video games in treating depression
• Are games a good way to treat anxiety?
• Why do people spend so much money on video games?

Best Video Game Research Questions

A question is usually enough to spark your creativity. This is why we have an entire list of the best video game research questions right here:

• Are video games good for teens?
• How does video game violence affect children?
• How will games look 50 years from now?
• How do games improve our collaborative skills?
• Why do we love looking at other play video games?
• How damaging is piracy for the video game industry?
• Which are more popular, RPGs or FPSs?

Video Games Debate Topics

Are you preparing for a debate and need a great topic? Don’t worry about it; we’ve got your back. Check out these great video games debate topics:

• Discuss sexism in modern video games
• Talk about social problems related to video games
• Virtual reality in future games
• The important of augmented reality
• Can a game be educational?
• What makes games so fun and addictive?
• Gaming in the classroom in 2023
• Interesting online gaming experiences
• Important of games in special education settings

Good Video Game Writing Prompts

Are you looking for some good video game writing prompts that can help you write an intriguing research paper? Here are some of our best ideas:

• Compare and contrast the top 3 games in the United Kingdom in 2023
• What are some problems with modern video games?
• An in-depth look at advanced SFX effects
• 3D game rendering technologies
• Discuss online piracy related to video games
• Maslow’s Hierarchy of Needs: Modern video games
• How realistic are modern games in 2023?
• Tackle the violence theme in video games
• Sony vs. Microsoft: gaming giants battle
• The link between gaming and violence in teenagers
• Discuss the addictiveness of video games

Video Games Research Paper Topics For College

Of course, we have a list of video games research paper topics for college students. These are a bit more difficult than the others in our list:

• Linking video game addiction to substance abuse
• The use of first person shooter games in military training programs
• Flight simulation games and their real world applications
• Games that improve critical thinking skills
• The minimum age for playing video games
• Games that improve reaction times
• Pros and cons of playing assassin video games
• Debunking the most popular myths about video games
• Should parents prevent their children from playing video games?
• The link between video games and cognitive skill improvements

Engaging Video Games Topics

Want to engage your audience right from the start? If you are looking to impress your professor, you might want to give these engaging video games topics a try:

• The role of a developer in the video game industry
• How is testing being carried out on video games?
• Talk about the latest and most advanced video game effects
• An analysis of the video game industry in 2023
• Compare the 3 most popular games in the United States in 2023
• Are online video games more addictive than single-player ones?
• Discuss about the psychological effects of video games
• Compare and contrast 3 first person shooter games
• Improving reaction time in FPS games
• The effect of video games on education

Video Games Of The Future

Last, but not least, we have a nice compilation of ideas related to video games of the future. Take a look at our innovative ideas and pick the one you like:

• A closer look at Battlefield 2042
• Talk about how rendering graphics works in games
• Advances in graphics planned for games to be released in 2023
• Innovative graphics in Halo Infinite
• Discuss 3D game rendering technologies of the future
• What makes Pragmata a game of the future?
• The use of artificial intelligence in games in 2023
• Research the use of virtual reality in future games
• Discuss real-time rendering in future 3D games
• An in-depth look at Hytale (to be released in 2023)

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