my swot analysis assignment

23 Best Personal SWOT Analysis Examples for Students

swot analysis example describing strengths weaknesses opportunities and threats

SWOT stands for strengths, weaknesses, opportunities, and threats.

It’s common for students to have a complete mind blank when asked to write a SWOT analysis. It can be hard to step back and objectively figure out what to place in each box in the analysis matrix.

However, by looking at some examples from other students, you can start to conceptualize what’s expected of you and even find yourself agreeing with some of their points.

Take a look at these personal SWOT analysis examples and see if you can cherrypick some key points that might resonate with you.

Pick and choose the points that resonate most with you so you can create your own unique SWOT chart.

Personal SWOT Analysis Examples for Students

1. swot analysis template.

Goal: Write down what your goal is.

2. Personal SWOT Analysis Example

Goal: To gain confidence at university.

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3. Academic Writing Example

Goal: To get an A in an essay this semester.

4. New Student Example

Goal: To Get into a Routine and Comfortable on Campus.

5. College Student Example

Goal: To raise my GPA by 0.5 this year.

6. International Student Example

Goal: To gain confidence in a new society and develop cultural competencies.

7. Education Student Example

Goal: To develop skills and knowledge in teaching.

8. Sociology Student Example

Goal: To figure out how to use my sociology degree to get a career job.

9. Bachelor of Arts Student Example

Goal: To figure out what I want my major to be

10. High School Student Example

Goal: To develop the skills that I’ll need at college next year

11. Math and Science Example

Goal: To get a job in the science field following graduation.

12. Digital Marketing Example

Goal: To improve my skills in digital marketing while still at university.

13. Masters Degree Example

Goal: To complete my masters degree within 3 years

14. Business Student Example

Goal: To gain the skills I need to start my own business in the future.

15. Nursing Student Example

Goal: To get a job in nursing after I graduate with a good GPA.

16. Teacher Example

Goal: To gradually improve my pedagogical competencies in the next 12 months.

17. PhD Student Example

Goal: To make it through the first year of doing a PhD.

18. Internship or Practicum Example

Goal: To grow my confidence in a workplace situation and see if I like this career path.

19. Exchange Student Example

Goal: To broaden my horizons for an exchange semester.

20. Thesis or Dissertation Example

Goal: To get a high grade for my dissertation.

21. Teamwork and Groupwork Example

Goal: To complete our team project and get the best grade in the class.

22. Psychology Student Example

Goal: To get a career in clinical psychology.

23. Graduating Student Example

Goal: To smoothly transition into an entry-level position in my career choice

What does SWOT Analysis Stand For?

SWOT stands for strengths, weaknesses, opportunities, and threats. These are the four key categories that you need to look at to develop an action plan for improving your skills as a student.

Under each column think about what you will write:

Strengths: What are you aware that you’re good at right now? Make sure it’s relevant to your goal. For example, if your goal is to gain confidence at university, make it relevant to that and not something completely different (being really good at hotdog eating contexts is irrelevant to becoming a more confident student!)
Weaknesses: What do you struggle with right now? Again, keep it relevant to your goal. If your goal is to get an A in your next paper, reflect on your weaknesses in essay writing.
Opportunities: What can you think of that might be a valuable resource, support network, or another type of opportunity that can help you to meet your state goal?
Threats: What can you think of that might make it hard to meet your goals? It’s good to know these so you can prepare ahead and minimize the chance that they will become major obstacles.

What is the Purpose of a SWOT Analysis?

The point of the SWOT analysis is to get you thinking about how you can prepare for improvement. If you know your weaknesses, opportunities, and potential challenges, you can work on the weaknesses, embrace the opportunities, and avert the threats. This will help you get closer to your goals.

Another alternative type of reflective analysis is the Johari Window , which is best completed in teams where your team members can provide input for you.

How to Do a SWOT Analysis

What to write for strengths.

When writing about strengths on a SWOT Analysis, you want to write about things that you’re personally good at.

These strengths are ‘internal’, meaning they’re features about you that make you good at things. They’re things under your direct control.

One problem students come across is that they don’t focus on strengths that are relevant to your goals . So, focus on strengths that can help you achieve your goals.

Key considerations when writing about strengths include:

What do you do well (in relation to your goal)?
What study skills do you currently have?
What academic writing and research skills do you currently have?
What workforce skills do you currently have?
What soft skills do you currently have?
What hard skills do you currently have?

We have a list of 110 strength examples for a SWOT analysis that you can browse to find ones that work for you.

What to Write for Weaknesses

When writing about weaknesses on a SWOT Analysis, you want to write about things that you’re personally not very good at.

These weaknesses are ‘internal’, meaning they’re features about you that you know are not your strongest trait. Like strengths, these weaknesses need to be things under your direct control.

Remember ot keep them relevant to your goals . So, focus on weaknesses that might prevent you from achieving your goals.

Key considerations when writing about weaknesses include:

What do you think you’re not very good at (in relation to your goal)?
What do you struggle with when studying?
What are your weaknesses in regards to academic writing and researching?
What workforce readiness skills do you lack?
What soft skills do you lack?
What hard skills do you lack?

We have a list of 79 weaknesses examples for a SWOT analysis that you can browse to find ones that work for you.

What to Write for Opportunities

When writing about opportunities on a SWOT Analysis, you want to write about things that you can rely on to help you reach your goals.

These opportunities are ‘external’, meaning they’re not personal features about you, but resources, people, or events that you turn to for help.

Again, remember to talk about opportunities that are relevant to your goals .

Key considerations when writing about opportunities include:

Are there upcoming seminars, classes, or lectures that can help you improve?
Do you have access to resources to help you improve?
Do you have access to people or friends who can help you out?

We have a list of 61 opportunity examples for a SWOT analysis that you can browse to find ones that work for you.

What to Write for Threats

When writing about threats on a SWOT Analysis, you want to write about things that are outside of your direct control that might interfere with you achieving your goals.

These external threats are examined so you can predict them and think about ways to either avoid or mitigate their effects.

Remember to talk about threats that are relevant to your goals .

Key considerations when writing about threats include:

What contextual factors might get in the way of your goals?
What obstacles can you predict that might interfere with your plans?
What resources do you lack that would otherwise be helpful?

A SWOT analysis is designed to get you thinking about how to use your personal strengths and opportunities to your advantage, while also improving your weaknesses and mitigating threats that you can predict.

While these examples can help get you mind turning, remember that your SWOT Analysis needs to be unique to you. So, use these personal SWOT analysis examples by students to get your mind turning, but write your own unique SWOT matrix that’s an honest reflection of your own situation.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

2 thoughts on “23 Best Personal SWOT Analysis Examples for Students”

Dr Chris… Excellent article and it was really helpful for me to set SWOT analysis for my students. The content of the article is highly useful and practical too to adopt for educational institutions. Thank You Dr Shyam prasad TS Asst Prof, RV Institute of legal studies , Bengaluru, India [email protected]

Thank you so much for the detailed SWOT for my learners.

Use a personal SWOT analysis to discover your strengths and weaknesses

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What’s a personal SWOT analysis?

How to conduct a personal swot analysis, 23 personal swot analysis examples, after your analysis, final tips when performing a personal swot analysis, face the truth, find success.

If a company wants to scale up its workforce, branch into a new market, or set quarterly objectives, it must first assess the risks and benefits of these changes. Much like creating a pros and cons list for a personal decision, a leadership professional will perform a SWOT analysis to examine the organization’s s trengths, w eaknesses, o pportunities, and t hreats.

This analysis has been a crucial part of corporate planning for over 50 years, but did you know it’s also a great tool for your professional development ?

A personal SWOT analysis helps you look critically at the value you bring to the workplace and ways to improve your performance. This tool is especially effective when making strategic career moves, whether you want to change jobs or receive the promotion you’ve been eyeing.

A personal SWOT analysis is a self-assessment tool focused on outlining your professional strengths and weaknesses, opportunities for growth, and threats to your success.

Conducting a SWOT analysis is helpful when setting professional development goals. This insight offers a clear picture of where you shine, areas you can improve, and opportunities that lead to success. But the process is only effective if done correctly.

When learning how to do a personal SWOT analysis, start by dividing a sheet of paper or digital document into four quadrants (one for each SWOT section). Then, it’s time to ask the hard questions, using humility and self-awareness to respond without self-serving biases . You want your analysis to be as effective as possible, and that means being honest.

Unbiased assessments are hard to come by. A Businessweek survey asked 2,000 Americans, “Are you one of the top 10% of performers in your company?” Across all subgroups (job title, age, etc.) at least 80% of respondents answered positively . While confidence is encouraged , try to be as realistic as possible when conducting your SWOT analysis.

That said, you might be working to overcome insecurities at work. Don’t downplay your employee strengths and overfocus on your weaknesses. This type of unbalanced assessment can be demotivating, disheartening, and ultimately a form of self-sabotage .

To help you create a balanced and effective analysis, here’s how to fill out each of the four sections.

Start your analysis by writing down all your personal strengths.

This is an essential part of the assessment because writing down your strengths starts the whole process off positively, which might boost your self-image.

Ask yourself the following questions:

What am I naturally good at?
What advantages do I have that others don’t?
What would my boss or coworkers say are my strengths?
What achievements (education, skills, etc.) set me apart from my colleagues?
What connections or resources do I have that can help me achieve my goals ?

Include strengths related to natural talent, work experience, and hard and soft skills . Take note of them all — you never know which proficiency will be the key to your success.

woman-smiling-looking-at-phone-and-writing-on-notebook-personal-SWOT-analysis

Now, it’s time to humble yourself (just a little) by examining your personal weaknesses.

Write down the places where you have room to improve, the bad habits you need to ditch , and anything else that might prevent you from being your best self at work. Ask yourself the following questions:

What are my negative habits or personality traits ?
Are there areas where my education, training, or skills are lacking compared to my peers?
Which skills do I want to improve?
What do I avoid because I lack confidence ?
If I think about a time when I “messed up” at work, what did I do?

This part of your SWOT analysis encourages you to look honestly at yourself to make the changes and build the habits that will lead to your success. And, as a bonus, this exercise makes answering “ What are your weaknesses? ” easier in a job interview.

Opportunities

So far, you’ve focused on your individual work performance. It’s time to broaden your scope and look at career opportunities.

Consider potential growth within your industry, company, and current position. Are you currently poised for the career growth you want? To find out, ask yourself questions like:

What’s the current state of my industry? Is it growing?
What new technology could help me achieve my goals?
How could my network help me take the next step?
What new skills can I acquire to increase my value as an employee?
Are there professional moves (like a career change or lateral shift ) that would help me reach my goals more efficiently?

work-team-looking-at-project-at-desk-together-personal-SWOT-analysis

Finally, address the potential threats that could get in the way of meeting your goals. These include external factors, like an unstable economy or competition from your coworkers, and internal struggles, like bad habits or a lack of education. Ask yourself questions like:

Who’s my workplace competition?
Is my industry changing direction?
Do technological advancements threaten my position?
Do any of my weaknesses threaten my career success?
What’s the current state of the economy?

Now, your personal SWOT analysis is complete. Use this document to brainstorm goals and strategize action plans as you advance your career.

It’s clear that a SWOT analysis is essential for strategic career planning. But what does this analysis look like in practice? Here are several examples to help you understand how to complete this self-assessment.

I’m a creative thinker , which helps me solve problems for my team in original and effective ways.
I work well under pressure and in a fast-paced environment.
I’ve earned an advanced degree , demonstrating my willingness to work hard and my expertise in my field.
I’m organized and detail-oriented .
I’m personable and friendly, and I’ve built an extensive network of friends throughout my industry.
I’m resourceful and always try to solve issues myself before bothering coworkers or managers.
I ask good questions , which means I gain valuable and informative responses back and the listener feels I care about what they have to say.
I sometimes lack the willpower to complete my projects, leading to procrastination and rushed work.
I’m often late to work because I lose track of time or oversleep in the mornings .
I previously had issues with a difficult coworker , and the disagreement made higher-ups see us both negatively.
I don’t have as much AI technology experience as another colleague applying for the same position.
I’m often too shy to speak up during team meetings.
I have presentation anxiety , and this causes me to turn down valuable opportunities to share my expertise and put myself out there.

woman-looking-at-coworker-with-nervousness-during-meeting-personal-SWOT-analysis

My company isn’t reaching a critical market at the moment. I could draft a proposal for reaching that market and make a great impression on my boss.
Technology advances like ChatGPT and other AI tools could help me become more productive at work .
I could contact one of my mentors for career advice or a recommendation for the position I’m applying for.
I could take an online course to build my skill set during my off hours.
I could work with a career coach to improve my interviewing skills before I apply for a new position.
As technology advances, my position may require more education or specialization.
I often complete projects more slowly than my colleagues.
My bad habits (procrastination, tardiness, etc.) could make recruiters and managers view me as unreliable.
AI programs might make my job obsolete , so I should prepare for a career change if necessary.
My industry is growing rapidly, and new talent fresh from college is always joining the company, increasing my competition.

Your SWOT analysis is like a roadmap, showing you the paths you can take for self-improvement . But having a map is only one step of your journey — now you need to chart your course.

After completing your assessment, make an action plan that helps you achieve your goals. Here are two ways of doing this:

Matching categories means using your strengths to correct your weaknesses. This is a great method for mitigating threats, as you use your skill set to improve overall performance.

Let’s say you listed “ creativity ” as a strength and “ time management ” as a weakness. Look for ways to use your creativity to manage your time more effectively. You might start bullet journaling to track your schedule and daily goals.

Spinning the negative involves turning threats into positives by being proactive. Recognizing career development threats early on means you can take steps to avoid them before they block your path.

If you listed “increased competition” as a risk to your position, consider taking some online courses or in-person seminars to pad your portfolio. This might set you apart from your colleagues and secure your job.

woman-leaning-on-hallway-writing-on-notepad-personal-SWOT-analysis

With a definition, guide, and examples in hand, you’re bound to conduct a good analysis. Make it great by following these tips:

Ask for help: While this analysis is personal, that doesn’t mean you need to go about it alone. And an outsider’s perspective might offer new insights.

Ask a trusted friend, coworker, or mentor to consider analysis questions with you, like what you’re naturally good at and whether your industry is changing. Their input offers you a more well-rounded and objective analysis.

Dig deeper: When considering your strengths and weaknesses, a couple things might pop up immediately. Maybe your parents have always ragged on you for being a perfectionist, or your friends regularly affirm your loyalty.

While these are great aspects to devote time to, you might be surprised what you find if you dig deeper, and this deeper dive might reward you with more fulfilling growth.

For example, you might discover that you tend to micromanage your direct reports. If you hadn’t taken your search a level further you mightn’t have stumbled upon this important improvement area.

Reward yourself with self-care: Conducting these analyses is hard and emotionally challenging work. You might not love the weaknesses or risks you stumble across, and it takes grit to continue forward, completing your analysis and working toward improvement. Reward yourself for all this hard work with some self-care , like a bath or some reading.

Leverage motivational techniques: Post-analysis, use techniques like creating a vision board , reciting positive affirmations , and journaling to help you reach your self-improvement goals. These tools will help you focus on your objectives and remind you of the finish line when you need more motivation.

A personal SWOT analysis is an excellent tool for setting professional development goals . Whether you’re a new graduate starting your career, a seasoned professional climbing the ladder, or a worker looking to make a big change, this assessment defines your path forward.

Now all you have to do is take the first step on your roadmap.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Home Blog Business Personal SWOT Analysis: Quick Guide (with Examples)

Personal SWOT Analysis: Quick Guide (with Examples)

Job interviewers want to know what your weaknesses are. Your boss wants to know what plans you have for continuous improvement. And you want to know what threats to look out for that could stunt your growth.

If you identify with any of the previous statements, then it looks like a personal SWOT analysis might benefit you.

“A what?”, you ask. a Personal SWOT Analysis is powerful self-evaluation exercise. Let’s take a look at what Personal SWOT stands for and how you can leverage it for your personal life.

What Is a Personal SWOT Analysis?

A Personal SWOT analysis is an exercise in self-introspection to help you understand yourself and prepare for growth.

What Does SWOT Stand For?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

In order to make the most of a personal SWOT analysis, you’ll want to not only list out your strengths, weaknesses, opportunities, and threats, but expand upon them. The amount of introspection and analysis you conduct will depend on you, but some questions you can ask yourself include:

Where does this [strength, weakness, opportunity, threat] come from?
How does it affect me and my life?
What am I going to do about it? What are the next steps?

Business SWOT Analysis Versus Personal SWOT Analysis

You may have heard of, or even used a SWOT analysis in a business setting. It’s a common tool for teams to generate ideas and work on business strategies oriented around their competitive advantages, gaps, and value proposition. This analysis can also help teams and businesses to identify the external and internal factors that might affect future performance.

Personal SWOT analyses have the same idea, though rarely are they prepared with teamwork (unless you’re consulting with friends and family). A big difference between a business SWOT and a personal SWOT is that for a business, it will usually be focused on products, strategies, and action plans. Whereas, for a personal SWOT, you can also add soft skills, emotional components, and feelings.

Where these two perspectives align is with action. To make the most of a SWOT analysis (be it for personal analysis or for business purposes), you don’t just self-evaluate and mark it as “done”. Both businesses and individuals should use this evaluation to inspire action, decisions, and growth.

Benefits of Conducting a Personal SWOT Analysis

The biggest benefit to performing your own personal SWOT analysis is the structure it gives your self-evaluation. Individuals might think about what they’re good at or what’s getting in the way of their personal growth, at least once in a while. However, abstract introspection doesn’t help us create change. Action is built into the SWOT analysis in the opportunities section.

Secondly, the SWOT focuses on both positive and negative aspects. If you only focus on the good things, then you won’t have a clear direction of what to improve or what needs to change. However, if you only focus on your weaknesses and threats, you might get overwhelmed and disenhearted before you make it to your action plan.

Thirdly, the SWOT analysis focuses on internal characteristics and factors that affect your opportunities. You’ll always have much more control over internal factors compared to external ones.

When Should You Conduct a Personal SWOT Analysis?

While you may not actually need to make a SWOT analysis in preparation of a (Tinder?) date, there are plenty of situations in which this self-evaluation could prove helpful, especially concerning career growth, planning a career paths and self-development topics.

Preparing for a Job Interview

Interview prep is one of the most common uses for a personal SWOT analysis. This is especially true since one of the most famous (or infamous) interview questions is “What are your strengths and weaknesses?” A lot of people think it is hard to come up with a list of appropriate weaknesses for job interviews, but forget that it can actually be difficult to create a good list of strengths as well. This is where the SWOT analysis can help before your job interview presentation . In addition, generate a strategy based on a 30 60 90 Day Plan will help you to present a work plan and demonstrate proactivity in front of employers.

After College Graduation

We have so much structure when we’re in college, that it can be a shock to graduate and lose it all. There are so many decisions to make about career, living situation, relationships, goals, and even pastimes that many recent graduates feel lost and directionless.

If this is your case, try evaluation yourself through the personal SWOT analysis format to help you decide what you want to do, what you need to do, and what the next steps are. The mere fact of going through this analysis as an exercise for personal assessment, could illuminate several aspects related to your potential career.

When Deciding on a College Degree

There are lots of college degree options out there. For some, simply looking at their strengths and interests will be enough. For others, they’ll need something with a bit more structure to help them decide what degree is best for them. Not only can you make a personal SWOT analysis to help you decide what you would be best at, but you can use it to evaluate each prospective college degree as well.

During Job Self-Evaluations

Candidates in a job interview might have been asked to evaluate themselves at work before. It’s an uncomfortable experience, to say the least. Performing a personal SWOT analysis can both help you format your evaluation and impress your boss at the same time.

Whenever Your Life Needs a Change

There isn’t always a reason or trigger for self-evaluation. Sometimes we just want change. You may be feeling bored, stagnant, or even dissatisfied with your personal situation. Whatever the case, performing a personal SWOT analysis can help you figure out what needs to change and how to start changing it.

Strengths Analysis Slide in a Personal SWOT Analysis Presentation template

How to Make a Personal SWOT Analysis

Begin your SWOT analysis by choosing which of the four components to brainstorm first. We suggest starting with strengths or weaknesses.

If you’re having a hard time getting started, try using a personal SWOT analysis template . Here’s a guide where you can see how to present a SWOT analysis template . Here we’ll give you some ideas and questions to ask yourself for each component, as well as some personal SWOT analysis examples.

Strengths Analysis

Your strengths should encompass both what you are good at generally and what makes you special. If you’re having a hard time thinking of your strengths, then turn to other people in your life. Here are some exercises and questions to help guide your brainstorming:

What have been your biggest successes? (think school, sports, work, group project) What characteristics made those accomplishments possible?
What tangible qualifications do you have? (certifications, degrees, education, training, internships, etc.)
What projects have you worked on and completed? (whether in school, at work, or in your personal life)
What values do you have that others might not have?
What knowledge-based skills do you have? (languages, digital skills, software knowledge, and other technical skills)
What soft-skills do you have? (teamwork, leadership, dependable, hardworking)
What positive personality traits do you have? (friendly, funny, empathetic, enthusiastic, honest, patient)
What do other people in your life say are your strengths? (friends, parents, coworkers, bosses, teachers)

Personal SWOT Strength Analysis Example

Personal SWOT Strengths Slide for PowerPoint presentations

Example of Personal Strengths in SWOT Analysis

“I am a hardworking professional, an imaginative artist, and a compassionate person. I don’t get discouraged when something doesn’t work out, but look for solutions. I speak multiple languages. I can easily learn and understand technical concepts.”

Problem Solving

Weaknesses Analysis

Before starting on your weaknesses, keep in mind that the point of this exercise isn’t to feel bad about your problems, but to understand them so you can work on improving them. If you want to make this personal SWOT analysis as helpful as possible, you can also make notes of what you can do to work on these weaknesses in this same step.

Try to be honest here. This isn’t necessarily the list you’re going to present to your boss or job recruiter. It’s for your eyes only. That being said, here are some prompts to get you thinking about what your weaknesses are in a constructive way:

What times have you “messed up”? (school, work, relationships, with your family, etc.) What about you or what did you do to cause that issue?
Are you missing any technical qualifications from your education or professional experience?
What situations and tasks do you usually avoid? Why? What does this say about you as a person?
What bad habits do you have?
Have people ever complained about you? (Keep in mind that not all complaints are true reflections of a person) What have been the valid complaints?
Think about things that aren’t necessarily weaknesses, but things that you could improve.
What would others say you could improve?

Personal SWOT Weaknesses Analysis Example

Personal SWOT Analysis slide with Weaknesses component

Example of Weaknesses Analysis:

“I need to improve my self control, especially when it comes to doing things that are necessary like budgeting or cleaning up after myself. I can be impatient and moody. My family says I’m messy.”

Don’t keep track of income and expenses well
Better at brainstorming than execution
Sometimes I don’t say what I want to
Have more artistic skills than technical

Opportunity Analysis

Your list of opportunities and potential opportunities will differ based on the reason you’re conducting the personal SWOT analysis. Here are some prompts broken down into three main categories of opportunities: work, education, and personal life

Work Opportunity Analysis

If you’re looking for jobs: Look at job descriptions on LinkedIn or a career site. Look for jobs that call for skills that match the ones you put in your list. These could be opportunities for you.
Are there any positions at your work that need filling? Are there any tasks that no one else likes to do or is able to do that you can do or learn to do?
Is there a new project starting at work that you could join and contribute to?
What potential could you have if you improved one or two of your weaknesses?
What connections do you have that you can leverage to find work opportunities?

Education Opportunity Analysis

Ask people you know who have had different jobs that you’re interested in what they studied and what characteristics they think people need for that job. If these match with your strengths, then they could be degree opportunities.
What potential jobs could you get if you studied one degree or course compared to another?
What kinds of courses have you been good at?
Do you know people who have gone to any schools you’re interested in going to? Could they tell you about their experience or even get you into a meeting with someone who works there?

Personal Life Opportunity Analysis

What activities or hobbies could you start doing or learn to do?
Are there any groups you can join?
What could you achieve in your personal life if you improved on some of your weaknesses?

Personal SWOT Opportunity Analysis Example

Personal SWOT Opportunities Slide design for PowerPoint and Google Slides

Work Opportunity: Jenny works at Microsoft and could get me into an interview.
Work Opportunity: If I improve sales by 15% I can get a promotion.
Education Opportunity: There’s a free online course for learning how to make a website .
Education Opportunity: My highest grades in high school were in biology and physics. Could find success in a science degree.
Personal Life Opportunity: A DnD group on the local Facebook page is looking for a new member.
Personal Life Opportunity: The gallery downtown is offering watercolor classes.

Threat Analysis

What barriers or obstacles are keeping you from achieving your goals and dreams? These threats could come from people, organizations, policies, situations, or even yourself. Here is a list of questions to help you brainstorm the threats in your life:

Is there someone in your life holding you back?
Think about your weaknesses: Does anyone in your life exacerbate these weaknesses or encourage them?
Are there any new trends, technologies, or processes that you can’t or haven’t gotten involved in that are keeping you from advancing?
Are there certain tasks, errands, or projects that bog you down and keep you from advancing?
Is your job, education, or personal life getting in the way of advancing in one of the other areas?
Do any of your personal traits of weaknesses directly lead to a threat to your success?
Think about things that, if they were different, would help you move closer to achieving your goals. What are they?

Personal SWOT Threat Analysis Example

Personal SWOT Threats Slide design for PowerPoint

Example of Threats Analysis in Personal SWOT:

Whenever I’m with my college friends, I’m tempted to spend more money.
I lose motivation at work whenever I have to work on reports.
Working from home at my family’s house is too distracting.
My impatience often leads to difficulties with people.

Your Personal SWOT Analysis is as Simple or Complex as You Make It

You can spend hours brainstorming an exhaustive list of your strengths, weaknesses, opportunities, and threats and analyzing each thing you write down.

Or you can go with your gut and write down a quick list of the first things that come to your mind and avoid overthinking.

Both tactics can be useful. It all depends on your ultimate goal with the exercise. Do you want to know yourself better? Do you want to improve? Either way, the personal SWOT analysis can help you on your way.

Discover our wide variety of SWOT Analysis Templates and create your own in a professional way.

1. Navigational SWOT Analysis PowerPoint Template

Use This Template

2. SWOT Analysis Template Helix Design For PowerPoint

3. Material Design SWOT Analysis Template

4. 3D SWOT Analysis PowerPoint Template Concept

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A SWOT analysis is a robust framework that helps you assess a project, business, or idea’s strengths, weaknesses, opportunities, and threats. Whether you’re a student, professional, or entrepreneur, effectively presenting your SWOT analysis can provide valuable insights and drive strategic decision-making. Presenting a SWOT analysis holds significant importance in various contexts, from business strategy development […]

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Personal SWOT Analysis

Making the most of your talents and opportunities.

By the Mind Tools Content Team

"Chance favors the prepared mind." – Louis Pasteur

You are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you'll suffer fewer problems if you know what your weaknesses are and if you manage these weaknesses so that they don't matter in the work you do.

So how do you go about identifying these strengths and weaknesses, and analyzing the opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this.

What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise have spotted. And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward.

If you look at yourself using the SWOT framework, you can start to separate yourself from your peers, and further develop the specialized talents and abilities you need to advance your career and help you achieve your personal goals .

(You can find out how to carry out a wider SWOT analysis for your organization in our article here .)

How to Perform Your Personal SWOT Analysis

First print out our free worksheet , and write down answers to the following questions.

What advantages do you have that others don't have (for example, skills, certifications, education, or connections)?
What do you do better than anyone else?
What personal resources can you access?
What do other people (and your boss, in particular) see as your strengths?
Which of your achievements are you most proud of?
What values do you believe in that others fail to exhibit?
Are you part of a network that no one else is involved in? If so, what connections do you have with influential people?

Consider this from your own perspective, and from the point of view of the people around you. And don't be modest or shy – be as objective as you can. Knowing and using your strengths can make you happier and more fulfilled at work.

And if you still have any difficulty identifying your strengths, write down a list of your personal characteristics. Some of these will hopefully be strengths!

Think about your strengths in relation to the people around you. For example, if you're a great mathematician and the people around you are also great at math, then this is not likely to be a strength in your current role – it may be a necessity.

What tasks do you usually avoid because you don't feel confident doing them?
What will the people around you see as your weaknesses?
Are you completely confident in your education and skills training? If not, where are you weakest?
What are your negative work habits (for example, are you often late, are you disorganized, do you have a short temper, or are you poor at handling stress)?
Do you have personality traits that hold you back in your field? For instance, if you have to conduct meetings on a regular basis, a fear of public speaking would be a major weakness.

Again, consider this from a personal/internal perspective and an external perspective. Do other people see weaknesses that you don't see? Do co-workers consistently outperform you in key areas? Be realistic – it's best to face any unpleasant truths as soon as possible.

Opportunities

What new technology can help you? Or can you get help from others or from people via the internet?
Is your industry growing? If so, how can you take advantage of the current market?
Do you have a network of strategic contacts to help you, or offer good advice?
What trends (management or otherwise) do you see in your company, and how can you take advantage of them?
Are any of your competitors failing to do something important? If so, can you take advantage of their mistakes?
Is there a need in your company or industry that no one is filling?
Do your customers or vendors complain about something in your company? If so, could you create an opportunity by offering a solution?

You might find useful opportunities in the following:

Networking events, educational classes, or conferences.
A colleague going on an extended leave. Could you take on some of this person's projects to gain experience?
A new role or project that forces you to learn new skills, like public speaking or international relations.
A company expansion or acquisition. Do you have specific skills (like a second language) that could help with the process?

Also, importantly, look at your strengths, and ask yourself whether these open up any opportunities – and look at your weaknesses, and ask yourself whether you could open up opportunities by eliminating those weaknesses.

What obstacles do you currently face at work?
Are any of your colleagues competing with you for projects or roles?
Is your job (or the demand for the things you do) changing?
Does changing technology threaten your position?
Could any of your weaknesses lead to threats?

Performing this analysis will often provide key information – it can point out what needs to be done and put problems into perspective.

A Personal SWOT Example

What would a personal SWOT assessment look like? Review this SWOT analysis for Carol, an advertising manager.

I'm very creative. I often impress clients with a new perspective on their brands.
I communicate well with my clients and team.
I have the ability to ask key questions to find just the right marketing angle.
I'm completely committed to the success of a client's brand.
I have a strong, compulsive need to do things quickly and remove them from my "to do" list, and sometimes the quality of my work suffers as a result.
This same need to get things done also causes me stress when I have too many tasks.
I get nervous when presenting ideas to clients, and this fear of public speaking often takes the passion out of my presentations.
One of our major competitors has developed a reputation for treating their smaller clients poorly.
I'm attending a major marketing conference next month. This will allow for strategic networking, and also offer some great training seminars.
Our art director will go on maternity leave soon. Covering her duties while she's away would be a great career development opportunity for me.
Simon, one of my colleagues, is a much stronger speaker than I am, and he's competing with me for the art director position.
Due to recent staff shortages, I'm often overworked, and this negatively impacts my creativity.
The current economic climate has resulted in slow growth for the marketing industry. Many firms have laid off staff members, and our company is considering further cutbacks.

As a result of performing this analysis, Carol takes the bold step of approaching her colleague Simon about the art director's maternity leave. Carol proposes both she and Simon cover the job's duties, working together and each using their strengths.

To her surprise, Simon likes the idea. He knows he presents very well, but he admits that he's usually impressed by Carol's creative ideas, which he feels are far better than most of his.

By working as a team, they have a chance to make their smaller clients feel even better about the service they're getting. This takes advantage of their competitor's weakness in this area.

Personal SWOT Analysis Infographic

See our Personal SWOT Analysis Infographic .

A SWOT matrix is a framework for analyzing your strengths and weaknesses as well as the opportunities and threats that you face. This helps you focus on your strengths, minimize your weaknesses, and take the greatest possible advantage of opportunities available to you.

Use our Personal SWOT Analysis Skillbook to explore further how you can use this great tool!

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Comments (75)

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ALEXIS JENNETH

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Dena Streling

I want to thank Dr Ughulu for what he has done for me, it has been 1 year and 4 months I have being suffering from HIV disease all because I cheated on my husband I had this HIV disease through the man I had sex with when I was cheating behind my husband, so after I have been suffering from the HIV disease I have spent a lot of money in the hospital just to get a cure and nothing work out for me, one day I was searching something online that I saw a comment about how someone testify Dr Ughulu , so when I saw it and I read it I was afraid to message him but I make up my mind and I sent him a message I explain everything to him, he told me what to do that can cure my HIV disease so I did exactly what he said, it didn't take up to 2 weeks my HIV disease was totally cured. Then I went for a checkup. The doctor told me I no longer have HIV disease in my body anymore. That was the beginning of my happiness. Thank you so much Dr Ughulu for all you have done for me. You can also contact him through his email: [email protected] or WHATSAPP: +1 (249) 202-7318 you can also visit his website: https://drughulupowerfulsp.wixsite.com/my-site-ughulu

I still can't believe that I really got cured from Genital Herpes after drinking a herbal treatment from Dr Excel who I met through a friend of mine, I actually couldn’t believe it at first and it sounded impossible to me because they all say there is no cure for the virus. Dr Excel prepare and sent me his herbal medicine which I took as instructed. I'm living a happy life once again because I have been confirmed negative, and all the warts and blister were the first to go away when I started drinking the medication. A big thanks to Dr Excel contact him through his web https://excelherbalcure.com

magriet dennis

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Darien Mitchel

DR. OSATO`S CURE FOR HERPES1&2 - A NATURAL WAY TO GET HERPES1&2 CURED. If you have been looking for ways to naturally get rid of the herpes simplex virus from your body totally, then you are welcome to read further. Let's face reality here, you have tried so many counter drugs and you are confused, weak and angry because nothing seems to work. Good News For you my friend.... Yes, I came with good news that will liberate you from the pains and stress of herpes outbreak, you will get total cure from this virus using Dr. Osato Herbal Methodology. Who is Dr. Osato? You may ask. Dr. Osato is a herbalist and a naturalist. He researched and identified some herbs and established a unique methodology to healing the human body using Herbal medicine that was confidently entrenched in his over 30 years of experience. According to him, he has the cure for so many diseases/virus like GENITAL HERPES, HIV, DIABETES, CANCER, HPV, HSV1&2, GENITAL WART, SHINGLES, VAGINAL INFECTION and so many more. You can reach Dr Osato on his email: [email protected] or WhatsApp +2347051705853. You can also contact him through his website: https://osatoherbalcure.wordpress.com I am using this medium to inform everyone how to get treated of herpes using Dr Osato recommended Herbal methodology.

antonio luna

Hi Friends I'm so glad writing this article today to tell the world how I got cured from herpes virus. I was diagnosed with HSV-1&2 for two years before Dr Excel cured me with his herbal medication, I contacted him through his website and we end up talking on the phone and then he prepared and sent me the meds which I drink for almost two weeks as he instructed and the virus were gone completely. if you are going through same situation you can also contact him on his website Excelherbalcure.com or you can add him on WhatsApp +1 [438] 792-9488

I’m sharing this good news of the healing breakthrough that I got from Dr Hamu herbal medication. I had herpes simplex 2 since 8years ago and I have been having a lot of disturbing Symptoms until I found Dr Hamu who helped me to be cured of my herpes simplex 2 from a connect from a friend who he healed from hepatitis B. I never knew that I will be cured as I have been taken drugs that was prescribed by my doc that there is no remedy, but with the herbal medicine there is, and I can tell you am no longer sick of herpes virus. Just by drinking the medicine with the instructions from Dr Hamu, Contact if you’re battling with the same virus. [email protected] or WhatApp his line: +2348131316143

glenn jimena

I have a boyfriend who at a time had a cold sore and we assumed that it was just a spot because we never got to know about herpes until now, we engaged in oral s@x and that’s how I got herpes. I'm glad that I found Dr Excel online who prepared me an herbal meds that I only drink for 14 days with faith that I will be cured, then I went for a checkup, and I was totally cured (herpes Negative). His herbal medication is safe with no side effects and there is no special diet when drinking the medication. you can contact him on his website: https://excelherbalcure.com

Stella Bruno

I still don’t know the right words to express my gratitude to Herbalist Dr. UGHULU. After being diagnosed with Herpes Virus 2 months ago, I was given so many health prescriptions and advice with no improvement, I totally lost hope, until I found testimonies of Great Dr. UGHULU online when I was researching on a Blog, Like anybody would be, I was very skeptical about contacting him but I later did and he opened up to me and told me what was involved and he started. the remedies for my health. Thank God, I was cured from Herpes Virus by the herbal medication I received from him. I never thought that Herpes Virus can be cured, From the bottom of my heart I'm truly grateful and I pray you have long life so you can help many more people on earth with your herbal medical support, You can Email him via email :[email protected] or for easy and fast communication, Here is his Website https://drughulupowerfulsp.wixsite.com/my-site-ughulu/ WHATSAPP: +1 (249) 202-7318 One thing I love most about Dr. UGHULU he is a good man with kind hearted, He is very polite with his patience, Everything he told me was what he did and his herbal medicine are very affordable.

frances tony

I thought the physicians says there is no cure for HSV 2!!! I am telling you today that DR.UMA cure HSV 2 with his herbal medicine and once you get cured you are cured forever it is never reversible, I have been suffering for this deadly disease called h HSV 2 for more than a 2years and lost all hope because my doctor says there is no cure for HSV 2. Brethren I saw a testimony on the internet on how DR.UMA cure HSV, Hapatitis etc with his herbal medication and an email and watsapp to contact him was also displayed, I thought this was joke but I decided to contact him and he replied telling me not to worry that my problem is over . DR.UMA sent me a herbal medication to drink for one month but only 2weeks I feel strange and I went to my doctor and he confirmed me negative. He can help you too. Contact him via [email protected] WhatsApp +2347035619585. He is capable of curing AUTISM, HERPES, HPV, HSV1&2, HEPATITIS A B C, and DIABETES.

its obvious some people with Herpes Virus are being enslaved to the antiviral and other supplementary Orthodox medicine just to help suppress the virus and not a cure. I have been with the virus since 2020 until I was introduced by a blogger who also narrated her story online how she was cured of herpes after drinking herbal medicine. All thanks to almighty for using this great herbalist to heal me. I have promised to keep telling good things about him Please feel free to share Your problems with him on his website https://excelherbalcure.com don’t forget to tell him I did refer you to Him.

Emilly Runda

I want to thank Dr Osato for curing me from HSV-2 with his herbal medication. All the symptoms of herpes are completely gone from my body and it's been over 3yrs now since i got cured from herpes with Dr Osato herbal medicine and my result still shows Negative and my doctor confirmed with me that I am totally cleared from herpes. I just want to let you all know that Dr Osato herbs cures herpes completely from the body and you can contact him for the cure if you are suffering from HIV/AIDS, HERPES-1 & 2, HPV, DIABETES AND CANCER. You can contact Dr Osato on his email: [email protected] or WhatsApp him on +2347051705853 to get the herbal product and get rid of the virus away from your body. Dr Osato is real and a great herbalist who can help you from your illness. His website is https://osatoherbalcure.wordpress.com or you can message him on his facebook page: https://www.facebook.com/Dr-Osato-Herbal-Cure-106002928040920

Maria Helena

Hello, everyone's, my name is Maria Helena from the United kingdom and I want to use this opportunity to thank Dr Ughulu for helping me to cure my Herpes disease, it has been over 2 years now I had this disease I don't even know how it got throw me, i have been going to difference hospital just to make sure I get cure and nothing works out for me, until the day I saw a comment online about how someone testify how Dr Ughulu cure her herpes disease and It was so very interesting to me, I really think about it for few minutes before I sent him a message and he said you're welcome my daughter, he list out what he will buy to work for me and also he said I shouldn't worried. I will be fine, so I really did the right thing he asked me to do. It didn't take up to three weeks until I was healed from my herpes disease, I went for a checkup and the doctor told me nothing is wrong with me. Please join me to thank Dr Ughulu. I really appreciate his good work. My God will continue to bless you forever. You can visit his website: https://drughulupowerfulsp.wixsite.com/my-site-ughulu CALL/TEXT: +1(252) 409-1841 or email:[email protected]

Carol brian

Hello everyone are you looking for natural remedies without side effects then Dr Festus is the right person for you to talk to contact him on his email: [email protected]....

Valerie Lancaster

Hello everyone I want to let the whole world know how Dr Great has restored my broken relationship with Wayne. We have been together for 3 years and he told me that he doesn’t love me like he used to. Things have not been good for about 4 months and he ended this about 2 weeks ago. I was miserable and just don’t want to go on anymore. I did text him right after this but he didn’t even respond to me. One day I was searching for a way to get him back on the Internet when I saw a post of a lady testifying of how a love spell caster called Dr Great helped her to get back her Ex, I was so desperate to get mine back so I messaged him and explained my situation to him and he instructed me to do somethings which I did and 24 hours later my boyfriend Wayne came back kneeling and begging for my forgiveness and I forgive him and our relationship was back to normal again, if your Ex broke up with you or you have any problem then you problem has come to an end because Dr Great can solve all marriage and relationship problems. If you need his urgent help email him at [email protected] OR [email protected] You can also call or add him on WhatsApp +2348118829899 BLOG http://infinitylovespell1.blogspot.com

I want to share this great story to the world about how I got cured from HSV1&2 with herbal medication, I was nervous when I first contact this herbalist about the cure for HSV but I still decided to give him a try because I was desperate to get cured and be free from the virus. he prepared the herbal medication and sent it through DHL delivery company which I drink just the way he instructed me. I’m glad to be a beneficiary of this herbal cure! I went back to the hospital after waitin two to three weeks I tested Negative for the virus after all the symptoms had long gone! If you are going through the same situation you can also contact him on his website https://excelherbalcure.com don’t live all your life with such nasty viruses, it’s not worth it.

George Aaron

Greetings to everyone who read my testimony. Using this opportunity to thank the great real spell caster called Dr Ughulu is so exciting to me. I have been looking for a way to cure my HIV Disease but everything seems so wrong with all the herbal remedies I have taken. I was notified on my phone about how Dr. Ughulu cures someone out of herpes Disease. I read all the news that I was notified on the phone so luckily his website was there. That's when I went through it and I saw he is a powerful man so I took advantage and sent him a message to help me cure my HIV Disease. I was very happy when he responded to me and told me the items needed to be able to cure my HIV Disease after I had spent a lot of money in the Hospitals and also with different types of traditional medicine in my country. Dr Ughulu did his best and sent me herbal remedies to cure my HIV Disease. It didn't take up to a month. I was cured from HIV Disease. So when I met my Doctor to do a check up and my doctor told me I am fine now and free from HIV Disease. WEBSITE: https://drughulupowerfulsp.wixsite.com/my-site-ughulu EMAIL: [email protected] GET A QUICK RESPOND WHATSAPP: +1 (249) 202-7318

PROFESSIONAL SPELL CASTER WHO CAN HELP YOU WITH LOVE-SPELL TO GET YOUR EX LOVER BACK URGENTLY AFTER BREAKUP/DIVORCE EVEN IF YOUR SITUATION SEEMS HOPELESS! CONTACT: [email protected] IS CERTAINLY THE BEST SPELL CASTER ONLINE AND HIS RESULT IS 100% GUARANTEE.. After 3 Years in a relationship with my Boyfriend, my Boyfriend started going out with other girls and showing me cold love, on several occasions he threatens to broke-up with me if I dare question him about his affair with other girls, I was totally devastated and confused until an old friend of mine told me about a spell caster on the internet DR GREAT who help people with their relationship and marriage problem by the powers of love Spells, At first I doubted If such thing ever exists but decided to give it a try, When I contact him, he told me everything I needed to do and I did and he helped me cast a Love Spell and within 28Hours my boyfriend came back to me and started apologizing, now he has stopped going out with girls and he is with me for good and for real. Contact this Great spell Caster for your relationship or marriage problem. Here's his contact.. CALL/WHATSAPP: +2348118829899 EMAIL: [email protected] OR [email protected] BLOG http://infinitylovespell1.blogspot.com

It was very difficult to trust someone you haven’t met or seen before but this herbalist has restored my life by curing me from a nasty virus, He has helped me and my friend in situations of Herpes positive. he cured me with his herbs, There is no harm in trying to get help curing your mess so get to know about this herbalist on his web if you’re in same situation because he’s got potentials in putting herbs together to cure herpes virus https://excelherbalcure.com

Hello everyone are you looking for natural remedies without side effects then Dr Festus is the right person for you to talk to contact him on his email: [email protected]

kylie Rodriguez

HOW I GOT MY HUSBAND BACK My name is Lori. i just want to share my experience with the world on how DR MARIAN, A great spell caster with 35 years plus experience and specialization in love spell casting got my lover back and saved my marriage easily. I was married for 7 years with 4 kids and we lived happily until things started getting ugly and we started having fights and arguments almost every time… it got worse at a point that he filed for a divorce… I tried my best to make him change his mind & stay with me cause i loved him with all my heart and didn’t want to loose him but everything just didn’t work out… he moved out of the house and still went ahead to file for divorce… I pleaded and tried everything but still nothing worked. The breakthrough came when someone introduced me to this wonderful, great spell caster DR MARIAN, who eventually helped me out… I have never been a fan of things like this but just decided to try reluctantly cause I was so desperate and left with no choice… DR MARIAN did special prayers and did cast a love spell on him. Within 24hours he called me and he was sorry for all the emotional trauma he had cost me, he moved back to the house and we continued to live happily, the kids are happy too and we are expecting our fourth child… I have introduced him to a lot of couples with problems across the world and they have had good news and testimonies too… Just thought I should share my experience cause I strongly believe someone out there needs it and i urge you not to give up as DR MARIAN is the right one to help you as he has proven worthy to so many of us already. You can contact him via: EMAIL : [email protected] WHATSAPP : +2349160402535

AN AMAZING REMEDY FOR HSV 1& 2. It's so unbelievable how wonderful herbs can be. when I first saw a post that said that a man have a perfect cure for HSV 1&2, i was like could this be real or some kind of scam but due to my eagerness to be cured I took the risk of contacting him, he gave me reasons to believe he is a real herbalist so I followed all his instructions on how to take the drugs for 14 days and now all my test results shows HSV 1&2 (-) negative , Dr Abiola Efe have the most safe cure for herpes and other stubborn virus which are HSV 1&2,STI,STD just name it he has the cure for them all. Contact him via his personal email address which is [email protected] . whatsApp +2348100609098 Trust me you will like this method, it's safe cheap and easy. Do well to let others know about this. https://drabioladeadlydiseasescure.business.site/

Shelly Lawrence

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Absolutely useless articles. Does not explain what to do if you have no strengths or opportunities. In fact it has the opposite effect. If all you can come up with after spending a long time is weaknesses, with maybe a few threats, this only reinforces feeling of inferiority. Don't do it, it only makes you feel worse!!

about 2 months

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How to Write a SWOT Analysis (Template and Examples Included)

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Written by Scribendi

Planning for the Future

Where do you see yourself in five years? How about your career? Your business?

These questions keep a staggering amount of people awake at night. All too often, the future can seem like a dark, ominous cloud that looms just out of view. As the old proverb goes, we fear the unknown—and little can possibly be more unknowable than the future.

While there is no crystal ball that can accurately predict future market trends or the steps you should take to optimize your productivity and sharpen your competitive edge, we can offer some advice: Reframe the question. Rather than trying to pinpoint where you think you might be in five years, think about where you want to be at that point in time. Once you have a destination in mind, you can start planning a route to get there. After all, maps are great tools, but they can't help you if you don't know where you're going.

So, what's the metaphorical map in this scenario? We present to you the SWOT (strengths, weaknesses, opportunities, and threats) analysis.

How to Write a SWOT Analysis

SWOT analyses are great strategic tools that are useful in project planning, business development , financial strategizing, and personal advancement . Simple, honest, and to-the-point, they facilitate a profound understanding of your or your business's current standing. Essentially, a SWOT analysis is a comparative list of all your strengths, weaknesses, opportunities, and threats.

There's more power in this process than you might think. You may be only hazily aware of your own strengths and weaknesses. However, thoughtfully recording and reflecting on them creates a thorough, conscious familiarity with both the resources available to you and the obstacles standing in your way. This awareness allows you to map out a path toward your goals with great precision and purpose. Writing a SWOT analysis will help you clearly evaluate whether your goals are feasible according to your resources and needs.

In this guide, we'll break down exactly how to write a SWOT analysis and provide a few examples along the way. Feel free to use our SWOT analysis template, given below, to write your own!

Our SWOT Analysis Template

Your list of strengths should focus on your current resources and abilities. It should relate to things that you do or that your company does well. These might be your or your company's accomplishments—both great and small—and the assets that you or your company have. Your strengths give you your greatest edge; they are the resources that propel you forward and that you can continue to develop as you progress.

When you draw up your first SWOT analysis, you may find yourself at a loss. Don't worry—it's difficult for most people to come up with an objective list of strengths and weaknesses on the spot. For your convenience, we've included a list of questions you can ask yourself to get started.

These questions should help you identify a few of your strengths. Remember, while our example questions mostly relate to business strengths, they can also apply to personal strengths. Go ahead and boast as much as you can.

What sets your company apart from others?
What do you have that other companies don't?
What are you most proud of about your company?
What makes clients come back to you?
What does your company do well?
What assets do you have access to?
What qualities does your company have that other companies try to emulate?
What has always been easy for your company?

Listing your weaknesses might be a little more uncomfortable than detailing your strengths, but trust us—doing so will help you in the long run. Understanding the obstacles in your path and the elements of your business or skills you may need to improve is just as important as appreciating your strengths. Once you're aware of your weaknesses, you can start working on them and building your next steps around them.

Your list of weaknesses should pertain to any current problems and challenges. Check out the list of questions below—it should give you an idea of where to start. Again, if you'd rather focus on your personal or career growth, feel free to alter these questions to suit your needs.

What makes your company blend in with its competition?
What do other companies have that you don't?
What are the most common criticisms that you receive from clients?
Why have certain clients not returned to you?
What does your company need to improve upon?
What kind of feedback do you receive from your employees?
What might your competition consider to be a weakness?
What has always been difficult for your company?
What are you unwilling to do or change?

Opportunities

Think about the opportunities available to you as potential future strengths. Your opportunities are the assets, resources, and events that could be beneficial to you in some way in the future. You may need to change some of your current approaches or adapt in other ways to capitalize on these opportunities, and that is not necessarily a bad thing.

Here are some questions you can ask yourself to identify your potential opportunities:

What is happening in the current market that you could capitalize upon?
What changes have you been making that have returned positive results?
What is working for other companies?
How could you introduce new technology to make your processes more efficient?
What costs can you cut?
Could you access new sectors or demographic groups?
How can you improve or modernize your marketing techniques?
How can you remove existing obstacles?

Threats

Just as your opportunities are based on potential, so are your threats; these are the possible obstacles or issues that are not yet directly affecting your progress. But this doesn't mean that you shouldn't start thinking about them! Being aware of the challenges that you may encounter will help you either plan around them or confront them with solutions. Try to come up with several future events that may realistically hinder the momentum you build from engaging with your strengths and opportunities.

To get started, take a peek at our list of questions:

What obstacles might your weaknesses create?
Do changing market trends negatively affect your competitive edge?
What might stand in the way of the changes you make to accommodate your strengths and opportunities?
Do you have a lot of debt?
Could your competition exploit your weaknesses?

How did you do? Do you feel like you've listed everything? Or do you think you're missing something? Below, we've drafted examples of a business and a personal SWOT analysis to provide you with some perspective on what a completed one might look like.

An Example of a Personal SWOT Analysis

An Example of a Business SWOT Analysis

Final Words

The humble but effective SWOT analysis will produce a detailed map of your current environment—its hills and valleys alike. Knowing how to write a SWOT analysis will provide you with the vantage point you need to choose a direction and blaze a trail toward your goals. SWOT analyses may not be crystal balls, but they are something like compasses. Use them wisely, and you will never be lost.

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SWOT analysis: Examples and templates

A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.

Whether you’re looking for external opportunities or internal strengths, we’ll walk you through how to perform your own SWOT analysis, with helpful examples along the way.

What is a SWOT analysis?

A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and non-profits to large enterprises—but a SWOT analysis can be used for personal purposes as well.

While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement. It helps you improve your team and business while staying ahead of market trends.

What does SWOT stand for?

SWOT is an acronym that stands for:

Opportunities

When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step. Let’s dive a little deeper into each of these terms and how they can help identify areas of improvement.

Strengths in SWOT refer to internal initiatives that are performing well. Examining these areas helps you understand what’s already working. You can then use the techniques that you know work—your strengths—in other areas that might need additional support, like improving your team’s efficiency .

When looking into the strengths of your organization, ask yourself the following questions:

What do we do well? Or, even better: What do we do best?

What’s unique about our organization?

What does our target audience like about our organization?

Which categories or features beat out our competitors?

Example SWOT strength:

Customer service: Our world-class customer service has an NPS score of 90 as compared to our competitors, who average an NPS score of 70.

Weaknesses in SWOT refer to internal initiatives that are underperforming. It’s a good idea to analyze your strengths before your weaknesses in order to create a baseline for success and failure. Identifying internal weaknesses provides a starting point for improving those projects.

Identify the company’s weaknesses by asking:

Which initiatives are underperforming and why?

What can be improved?

What resources could improve our performance?

How do we rank against our competitors?

Example SWOT weakness:

E-commerce visibility: Our website visibility is low because of a lack of marketing budget , leading to a decrease in mobile app transactions.

Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you’d like to improve or areas that weren’t identified in the first two phases of your analysis.

Since there are multiple ways to come up with opportunities, it’s helpful to consider these questions before getting started:

What resources can we use to improve weaknesses?

Are there market gaps in our services?

What are our business goals for the year?

What do your competitors offer?

Example SWOT opportunities:

Marketing campaign: To improve brand visibility, we’ll run ad campaigns on YouTube, Facebook, and Instagram.

Threats in SWOT are areas with the potential to cause problems. Different from weaknesses, threats are external and ‌out of your control. This can include anything from a global pandemic to a change in the competitive landscape.

Here are a few questions to ask yourself to identify external threats:

What changes in the industry are cause for concern?

What new market trends are on the horizon?

Where are our competitors outperforming us?

Example SWOT threats:

New competitor: With a new e-commerce competitor set to launch within the next month, we could see a decline in customers.

SWOT analysis example

One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises four separate squares that create one larger square.

A SWOT matrix is great for collecting information and documenting the questions and decision-making process . Not only will it be handy to reference later on, but it’s also great for visualizing any patterns that arise.

Check out the SWOT matrix below for a simple example. As you can see, each of the quadrants lists out the company's strengths, weaknesses, opportunities, and threats.

[Inline illustration] SWOT analysis (Example)

When used correctly and effectively, your matrix can be a great toolkit for evaluating your organization’s strengths and weaknesses.

How to do a SWOT analysis, with examples

A SWOT analysis can be conducted in a variety of ways. Some teams like to meet and throw ideas on a whiteboard, while others prefer the structure of a SWOT matrix. However you choose to make your SWOT analysis, getting creative with your planning process allows new ideas to flow and results in more unique solutions.

There are a few ways to ensure that your SWOT analysis is thorough and done correctly. Let’s take a closer look at some tips to help you get started.

Tip 1: Consider internal factors

Often, strengths and weaknesses stem from internal processes. These tend to be easier to solve since you have more control over the outcome. When you come across internal factors, you can start implementing improvements in a couple of different ways.

Meet with department stakeholders to form a business plan around how to improve your current situation.

Research and implement new tools, such as a project management tool , that can help streamline these processes for you.

Take immediate action on anything that can be changed in 24 hours or less. If you don’t have the capacity, consider delegating these items to others with deadlines.

The way you go about solving internal factors will depend on the type of problem. If it’s more complex, you might need to use a combination of the above or a more thorough problem management process.

Tip 2: Evaluate external factors

External factors stem from processes outside of your control. This includes competitors, market trends, and anything else that’s affecting your organization from the outside in.

External factors are trickier to solve, as you can’t directly control the outcome. What you can do is pivot your own processes in a way that mitigates negative external factors.

You can work to solve these issues by:

Competing with market trends

Forecasting market trends before they happen

Improving adaptability to improve your reaction time

Track competitors using reporting tools that automatically update you as soon as changes occur

While you won’t be able to control an external environment, you can control how your organization reacts to it.

Let’s say, for instance, that you’re looking to compete with a market trend. For example, a competitor introduced a new product to the market that’s outperforming your own. While you can’t take that product away, you can work to launch an even better product or marketing campaign to mitigate any decline in sales.

Tip 3: Hold a brainstorming session

Brainstorming new and innovative ideas can help to spur creativity and inspire action. To host a high impact brainstorming session, you’ll want to:

Invite team members from various departments. That way, ideas from each part of the company are represented.

Be intentional about the number of team members you invite, since too many participants could lead to a lack of focus or participation. The sweet spot for a productive brainstorming session is around 10 teammates.

Use different brainstorming techniques that appeal to different work types.

Set a clear intention for the session.

Tip 4: Get creative

In order to generate creative ideas, you have to first invite them. That means creating fun ways to come up with opportunities. Try randomly selecting anonymous ideas, talking through obviously bad examples, or playing team building games to psych up the team.

Tip 5: Prioritize opportunities

Now, rank the opportunities. This can be done as a team or with a smaller group of leaders. Talk through each idea and rank it on a scale of one through 10. Once you’ve agreed on your top ideas based on team capabilities, competencies, and overall impact, it’s easier to implement them.

Tip 6: Take action

It’s all too easy to feel finished at this stage —but the actual work is just beginning. After your SWOT analysis, you’ll have a list of prioritized opportunities. Now is the time to turn them into strengths. Use a structured system such as a business case , project plan, or implementation plan to outline what needs to get done—and how you plan to do it.

SWOT analysis template

A SWOT analysis template is often presented in a grid format, divided into four quadrants. Each quadrant represents one of the four elements.

Use this free SWOT analysis template to jump-start your team’s strategic planning.

Identify the strengths that contribute to achieving your objectives. These are internal characteristics that give you an advantage. Some examples could be a strong brand reputation, an innovative culture, or an experienced management team.

Next, focus on weaknesses. These are internal factors that could serve as obstacles to achieving your objectives. Common examples might include a lack of financial resources, high operational costs, or outdated technology.

Move on to the opportunities. These are external conditions that could be helpful in achieving your goals. For example, you might be looking at emerging markets, increased demand, or favorable shifts in regulations.

Lastly, let's address threats. These are external conditions that could negatively impact your objectives. Examples include increased competition or potential economic downturns.

Why is a SWOT analysis important?

A SWOT analysis can help you improve processes and plan for growth. While similar to a competitive analysis , it differs because it evaluates both internal and external factors. Analyzing key areas around these opportunities and threats will equip you with the insights needed to set your team up for success.

A SWOT analysis isn’t only useful for organizations. With a personal SWOT analysis, you can examine areas of your life that could benefit from improvement, from your leadership style to your communication skills. These are the benefits of using a SWOT analysis in any scenario.

1. Identifies areas of opportunity

One of the biggest benefits of conducting an analysis is to determine opportunities for growth. It’s a great starting point for startups and teams that know they want to improve but aren’t exactly sure how to get started.

Opportunities can come from many different avenues, like external factors such as diversifying your products for competitive advantage or internal factors like improving your team’s workflow . Either way, capitalizing on opportunities is an excellent way to grow as a team.

2. Identifies areas that could be improved

Identifying weaknesses and threats during a SWOT analysis can pave the way for a better business strategy.

Ultimately, learning from your mistakes is the best way to excel. Once you find areas to streamline, you can work with team members to brainstorm an action plan . This will let you use what you already know works and build on your company’s strengths.

3. Identifies areas that could be at risk

Whether you have a risk register in place or not, it’s always crucial to identify risks before they become a cause for concern. A SWOT analysis can help you stay on top of actionable items that may play a part in your risk decision-making process.

It may be beneficial to pair your SWOT analysis with a PEST analysis, which examines external solutions such as political, economic, social, and technological factors—all of which can help you identify and plan for project risks .

When should you use a SWOT analysis?

You won’t always need an in-depth SWOT analysis. It’s most useful for large, general overviews of situations, scenarios, or your business.

A SWOT analysis is most helpful:

Before you implement a large change—including as part of a larger change management plan

When you launch a new company initiative

If you’d like to identify opportunities for growth and improvement

Any time you want a full overview of your business performance

If you need to identify business performance from different perspectives

SWOT analyses are general for a reason—so they can be applied to almost any scenario, project, or business.

SWOT analysis: Pros and cons

Although SWOT is a useful strategic planning tool for businesses and individuals alike, it does have limitations. Here’s what you can expect.

The simplicity of SWOT analysis makes it a go-to tool for many. Because it is simple, it takes the mystery out of strategic planning and lets people think critically about their situations without feeling overwhelmed.

For instance, a small bakery looking to expand its operations can use SWOT analysis to easily understand its current standing. Identifying strengths like a loyal customer base, weaknesses such as limited seating space, opportunities like a rising trend in artisanal baked goods, and threats from larger chain bakeries nearby can all be accomplished without any specialized knowledge or technical expertise.

Versatility

Its versatile nature allows SWOT analysis to be used across various domains. Whether it’s a business strategizing for the future or an individual planning their career path, SWOT analysis lends itself well.

For example, a tech start-up in the competitive Silicon Valley landscape could employ SWOT to navigate its pathway to profitability. Strengths might include a highly skilled development team; weaknesses could be a lack of brand recognition; opportunities might lie in emerging markets; and threats could include established tech giants.

Meaningful analysis

SWOT excels in identifying external factors that could impact performance. It nudges organizations to look beyond the present and anticipate potential future scenarios.

A retail company, for example, could use SWOT analysis to identify opportunities in e-commerce and threats from changing consumer behavior or new competitors entering the market. By doing so, the company can strategize on how to leverage online platforms to boost sales and counteract threats by enhancing the customer experience or adopting new technologies.

Subjectivity and bias

The subjective nature of SWOT analysis may lead to biases. It relies heavily on individual perceptions, which can sometimes overlook crucial data or misinterpret information, leading to skewed conclusions.

For example, a manufacturing company might undervalue the threat of new entrants in the market due to an overconfidence bias among the management. This subjectivity might lead to a lack of preparation for competitive pricing strategies, ultimately affecting the company's market share.

Lack of prioritization

SWOT analysis lays out issues but falls short on prioritizing them. Organizations might struggle to identify which elements deserve immediate attention and resources.

For instance, a healthcare provider identifying numerous opportunities for expansion into new services may become overwhelmed with the choices. Without a clear way to rank these opportunities, resources could be spread too thinly or given to projects that do not have as much of an impact, leading to less-than-ideal outcomes.

Static analysis

Since SWOT analysis captures a snapshot at a particular moment, it may miss the evolving nature of challenges and opportunities, possibly leading to outdated strategies. An example could be a traditional retail business that performs a SWOT analysis and decides to focus on expanding physical stores, overlooking the growing trend of e-commerce. As online shopping continues to evolve and gain popularity, the static analysis might lead to investment in areas with diminishing returns while missing out on the booming e-commerce market trend.

SWOT analysis FAQ

What are the five elements of swot analysis.

Traditionally, SWOT stands for its four main elements: strengths, weaknesses, opportunities, and threats. However, a fifth essential element often overlooked is "actionable strategies." Originally developed by Albert Humphrey, SWOT is more than just a list—it's a planning tool designed to generate actionable strategies for making informed business decisions. This fifth element serves to tie the other four together, enabling departments like human resources and marketing to turn analysis into actionable plans.

What should a SWOT analysis include?

A comprehensive SWOT analysis should focus on the internal and external factors that affect your organization. Internally, consider your strong brand and product line as your strengths, and maybe your supply chain weaknesses. Externally, you'll want to look at market share, partnerships, and new technologies that could either pose opportunities or threats. You should also account for demographics, as it helps in market targeting and segmentation.

How do you write a good SWOT analysis?

Writing an effective SWOT analysis begins with research. Start by identifying your strengths, like a strong brand, and your weaknesses, like a small human resources department. Following that, look outward to find opportunities, possibly in technological advancement, and threats, like fluctuations in market share. Many businesses find it helpful to use a free SWOT analysis template to structure this information. A good SWOT analysis doesn't just list these elements; it integrates them to provide a clear roadmap for making business decisions.

What are four examples of threats in SWOT analysis?

New technologies: Rapid technological advancement can make your product or service obsolete.

Supply chain disruptions: Whether due to natural disasters or geopolitical tensions, an unstable supply chain can seriously jeopardize your operations.

Emerging competitors: New players entering the market can erode your market share and offer alternative solutions to your customer base.

Regulatory changes: New laws or regulations can add costs and complexity to your business, affecting your competitiveness.

How do you use a SWOT analysis?

Once you've completed a SWOT analysis, use the results as a decision-making aid. It can help prioritize actions, develop strategic plans that play to your strengths, improve weaknesses, seize opportunities, and counteract threats. It’s a useful tool for setting objectives and creating a roadmap for achieving them.

Plan for growth with a SWOT analysis

A SWOT analysis can be an effective technique for identifying key strengths, weaknesses, opportunities, and threats. Understanding where you are now can be the most impactful way to determine where you want to go next.

Don’t forget, a bit of creativity and collaboration can go a long way. Encourage your team to think outside of the box with 100+ team motivational quotes .

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How to Write a SWOT Analysis Paper

Successful businesses and people have been conducting SWOTs since at least the mid-twentieth century and have refined the process over time. The four categories you will explore in your SWOT analysis paper are Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). You can use SWOT analysis to help you assess your position in project planning, business development , finance, relationships, or for personal growth. Since SWOT analysis papers are usually assigned in business school or associated with business planning, we will focus on the steps for writing a SWOT analysis paper for business, but keep in mind that the process can be tailored to any situation—professional or personal.

If this process sounds laborious or daunting, do not fret: As with most things, conducting a SWOT analysis will get easier the more you do it, and eventually it might become an essential part of all of your decision-making processes. As you evaluate your business's strengths, weaknesses, opportunities, and threats, you will gain skills and insights that can help you evaluate yourself, your business, and various decisions you are facing.

Better than a pros and cons list

Perhaps you are thinking, This sounds just like a pros and cons list . A SWOT analysis provides more information than a simple pros and cons list, and it makes it easier to identify potential action items and areas for growth. SWOT analysis considers more than just the pros and cons of a situation: It helps you identify internal and external factors that contribute to or inhibit your success.

Strengths and Weaknesses are generally considered internal factors, so they are things that you or your company can control or can work to improve.

Opportunities and Threats are typically external factors that occur outside of your business (i.e., things that you cannot control), but they are things that could significantly affect you or your business.

Identify your objective/goal

To get the most benefit from your SWOT analysis, be as specific as possible with your objective . If you are analyzing a business, consider focusing on one particular aspect of the business.

The best way to formulate your paper is to use a SWOT analysis chart to organize your thoughts before you actually start writing.

Write down the initial strengths, weaknesses, opportunities, or threats that come to mind when you consider the objective. Use bullet points to separate items, be specific, and remember that you do not have to write in complete sentences on this chart. To be sure that you explore all applicable points, consider the following questions:

What does the business do best?
What do people like about it?
What draws people to the business?
What does the business offer that competitors can't or don't offer?
What puts the business at a disadvantage?
Consider employee feedback and customer reviews: Are there any items that multiple people have identified as issues?
In what areas does the business have less resources than competitors?
Why do potential clients choose a competitor over you?
What areas would you like to improve?

Be honest as you assess the business's weaknesses. Consider what aspects put your business at a disadvantage or what factors limit your growth potential. If you shy away from identifying weaknesses in this step, your SWOT analysis will not be effective or beneficial. Although it can be painful to identify weaknesses that are currently holding you back from personal or business growth, identifying and exploring these areas will give you the opportunity to improve. If you are uncertain if an item should be classified as a Weakness or a Threat , remember that Weaknesses are internal (things within the business that you can work to change) and Threats are external (things you have little or no control over). Also, accurately identifying weaknesses might help you recognize potential opportunities and/or threats.

Opportunities

Are there any potential market trends that suggest growth in your field in the coming year?
Does the business have any possible partnerships or sponsorships on the horizon?
Is the business considering expanding or developing new product lines or specialties?

In addition to any obvious opportunities, look at the strengths you've listed and see if there are any ways that you can turn strengths into opportunities.

Is the business affected by government policy? If so, are there any potential policy changes in the future?
What obstacles prevent you from doing more business or making more sales? Be specific and list them all.
Do you have periods of unreliable cash flow that threaten the business?
Does the weather or season affect the business?

Once you have listed all the strengths, weaknesses, opportunities, and threats, prioritize the results in each category from most impactful to least. Prioritizing your results in each of the four categories will help you visualize each item's importance so you can see how it relates to the other areas.

Writing the SWOT analysis paper

Now that you have filled out the SWOT chart and prioritized your SWOT results, you have the basic information to begin drafting your SWOT analysis paper. As with any professional paper, start with a strong introduction and state your objection and the focus of your SWOT analysis. In the next four paragraphs, describe the Strengths, Weaknesses, Opportunities, and Threats that you prioritized on your SWOT analysis chart. If you have more items for each category than can comfortably fit in a paragraph, consider condensing your list. As you review the lists in each category, eliminate redundancies and consolidate similar items. If you still have too many items to fit in one paragraph after condensing, include one to three bullet points per paragraph, and try to keep the paragraphs balanced. For example, if you write three paragraphs for strengths, try to write three paragraphs for the other three categories as well.

Once you have identified and described your SWOTs, you can use your SWOT analysis chart to develop strategies and create a plan to achieve your business goals. The analysis is the most essential part of the SWOT analysis paper, because in this portion you will create action items and develop plans that can lead to future success. Assess each of the four areas (Strengths, Weaknesses, Opportunities, and Threats) and look for commonalities or links between the categories. Some things to consider during this step:

Can you use one of your strengths to address a threat?
Look for ways to use your strengths to minimize your weaknesses.
How can you use your strengths to seize growth opportunities?
Is there a way to use your strengths to overcome threats?
Are there any weaknesses that you can address and eliminate?
Can you balance out a weakness by pursuing one of your opportunities?
Are your weaknesses preventing you from capitalizing on opportunities?
Are your weaknesses enhancing the likelihood that the business will suffer from a threat? If so, look to your strengths and see if there is a way to draw from your strengths to reduce the potential impact of the threat.

As you find connections between the bullet points in the four quadrants of your chart, start writing to generate ideas that you can turn into action. You can come back to edit these sentences and perfect these ideas later, but go ahead and record the thoughts now so you do not miss any potential connections. As you identify how different bullet points relate to each other, prioritize items that will generate revenue or reduce expenditure. Now, assess the action items that you have identified and put them in the order that makes the most sense to you. You can arrange your action items in the order that you would like to address them, or you can arrange them in the order that would make the most financial impact on the business. Organize the paragraphs in this section of the paper in your preferred order.

Now that you have performed a comprehensive SWOT analysis and identified action items to enhance strengths and reduce weaknesses, write a strong conclusion paragraph summarizing the most important findings. Keep in mind the purpose of your SWOT analysis paper here: If you intend to share this information with potential investors, make sure that you present a clear vision for growth and that you are realistic about how you will address weaknesses and potential threats. The crucial last step for any paper is to proofread, edit, and revise as needed. Now that you have completed your SWOT analysis and identified action plans, consider if applying a SWOT analysis to another aspect of your business or area of your life. Make a note in your calendar and conduct another SWOT analysis on this issue in six to twelve months so you can measure progress towards your goals.

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How to Perform a SWOT Analysis for a Business

By Kate Eby | April 26, 2023

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A SWOT analysis helps you identify areas of strengths and weaknesses in your business and take advantage of opportunities and mitigate threats. Leaders perform a SWOT analysis before starting a project or implementing a strategy.

With help from our experts, we’ll teach you about a SWOT analysis , provide examples from three different industries , and highlight common mistakes to avoid. We also include a downloadable SWOT analysis starter kit to help you get started.

How to Do a SWOT Analysis

To perform a SWOT (strength, weakness, opportunities, and threats) analysis, assemble a matrix and take an objective look at your business. Write down your observations, summarize your findings, and plan your next steps together with your team.

“A SWOT analysis is designed to shed light on four separate aspects of your business and help in strategy formation and project planning. In order to perform this analysis comprehensively, each factor must be examined in equal measure,” explains Max Wesman , the Founder of GoodHire.

We’ve outlined the steps necessary for completing a SWOT analysis:

Assemble Your Team Include a diverse group in your analysis to get the best results. Ask for input from people on different teams and at varying employee tiers and demographics to get an objective look at your business. “Plan a half-day strategy session with your team and have each member come ready to present their own SWOT analysis of a particular product or opportunity. You’ll be surprised by the range of new ideas it generates. And you can use the exercise to formulate an aggregate SWOT that you all buyinto together,” suggests Jack Colletti , the Founder of Colletti Labs.
Set Up Your Matrix Use a template, whiteboard, shared online workspace, or paper and pen to create a matrix. For free template ideas and downloads, check out our collections of SWOT templates available in PowerPoint , Microsoft Word , Google Docs , and Google Slides formats.

Strengths: To identify your strengths, ask yourself what you’re doing well and what your customers and employees like about your business.
Weaknesses: To identify weaknesses, look at places where you have fallen short of projections. Read reviews of your business and pay attention to critical customer feedback.
Opportunities: To identify opportunities, start with your long- and short-term goals. Ask yourself if there are new products or services you can add to your lineup to set you apart, any gaps in the market you can fill, or any areas that could benefit from a different allocation of resources.
Threats: To identify threats to your business, keep an eye on your competition, upcoming legislative changes, and financial records and projections. Pay attention to the potential for negative media and social media coverage due to your business practices, as well.
Organize and Summarize As a group, rank items by how actionable they are or by their impact. “Be sure that you don’t make your list too long to manage,” suggests Rossi. Choose the top five or six responses for each quadrant to help focus the discussion and analysis.
Plan Your Next Steps Create action items and a plan for moving forward. Depending on the results of your analysis, this will likely mean some combination of bolstering your strengths, shoring up your weaknesses, taking advantage of opportunities, and mitigating threats.
Store the Analysis for Easy Reference It is a good idea to perform a SWOT analysis regularly — depending on your business size, you might repeat the practice annually or quarterly. Before performing a new SWOT analysis, review the previous one and see where you’ve made improvements. “Routinely revisiting your SWOT analysis ensures that your evaluation is accurate and up-to-date with the current state of the market,” says Wesman.

SWOT Analysis Starter Kit

Download the SWOT Analysis Starter Kit

We’ve created this starter kit to give you the necessary tools to think through and conduct a SWOT analysis for your business. You’ll find SWOT templates in multiple formats, a checklist of actions to take and questions to ask, and a presentation template. All of these templates are fully customizable and can be adapted for personal decision-making. Download each template individually or as a complete kit.

Included in this download, you’ll find:

A blank animated SWOT analysis template for PowerPoint to help create an engaging SWOT presentation.
A blank horizontal, landscape-oriented SWOT analysis template for Microsoft Word to create an eye-catching display or a handout with plenty of room for text.
A blank simple, portrait-oriented SWOT matrix template for Microsoft Word and Google Docs for easy brainstorming and sharing.
A blank custom photo SWOT matrix template for PowerPoint and Google Slides to create a dynamic, personalized presentation of your analysis.
A SWOT analysis checklist for Microsoft Word so that each step of your analysis goes off without a hitch.
A common SWOT analysis examples checklist for Microsoft Word to reference and copy from when completing your SWOT template.
A group SWOT analysis presentation for PowerPoint to help facilitate a group SWOT analysis meeting.

SWOT Analysis Examples

A SWOT analysis can help a wide variety of businesses identify their strengths, weaknesses, opportunities, and threats. We’ve collected some SWOT analysis examples that demonstrate how they’re used in construction, technology, and retail industries.

Construction Company SWOT Analysis Example for Google Docs

Simple Colorful Construction Company SWOT Analysis Example

Download the Simple Colorful Construction Company SWOT Template for Google Docs Download the Simple Colorful Construction Company SWOT Template for Google Docs with Sample Data

This simple but colorful SWOT template includes example data for a construction company concerned about its growth. In the sample, the company has identified the experience of their staff as a strength, as well as their growth as a business over the last 15 years. They know they need to be more open to adopting new technology, and they acknowledge they have no marketing budget and only attract new clients by word-of-mouth. They use this info to focus their opportunities on leveraging their existing staff to train new teams, and creating a specific budget for marketing. Finally, they have identified the rising costs of labor and the chance of public backlash to a project they are working on as threats to their business.

Technology Company SWOT Analysis Example for PowerPoint

Animated Technology Company SWOT Analysis Example

Download the Blank Animated Technology SWOT Analysis for PowerPoint Download the Animated Technology SWOT Analysis Template for PowerPoint with Sample Data

This animated SWOT analysis template is excellent for showing off your SWOT findings in a meeting or presentation setting. It includes animations to reveal each quadrant of your matrix as you speak. This template includes sample data for a large technology company that has recognized its worldwide presence and growing customer base as strengths, and the requirements of localization and employee retention as weaknesses. The organization is looking ahead to the opportunities presented by decreased labor costs in emerging markets, but also paying attention to the threat of cybersecurity and potential backlash in their home country due to their outsourcing of labor and manufacturing.

Retail Company SWOT Analysis Example for Microsoft Word

Horizontal Retail Company SWOT Analysis Example

Download the Blank Horizontal Retail SWOT Template for Microsoft Word Download the Horizontal Retail SWOT Template for Microsoft Word with Sample Data

This horizontal-oriented SWOT template includes example data for a retail store. In the sample version of the template, the store has outlined its strengths but also noted concerns about the rising costs of rent and the abundance of big-box stores and included those in the threats section. They have identified opportunities as participation in local events and the possibility of a second storefront. The store also recognized that it could improve its social media efforts and the difficulty in competing with larger, online retailers.

What Is a SWOT Analysis?

A SWOT analysis is a strategic assessment tool that weighs strengths, weaknesses, opportunities, and threats to aid in decision-making. A SWOT analysis can help guide you to better-informed conclusions that are more likely to produce long-term benefits.

Invented by Albert Humphrey at the Stanford Research Institute in the 1960s, the SWOT analysis framework has been adopted by businesses and individual decision-makers worldwide. Humphrey’s framework prioritizes the analysis of internal strengths and weaknesses; the related TOWS analysis model flips this on its head and focuses on external opportunities and threats. Another external analysis model, the PEST (political, economic, social, and technological) framework, focuses entirely on external factors, namely political, economical, sociocultural, and technological.

“The SWOT analysis is an excellent framework not only for diagnosing issues in your business, but also for identifying strategic opportunities within it. For example, a SWOT analysis can be applied to the launch of a new product, a business partnership under consideration, or a key hire or promotion. While the SWOT is not meant to be an all-inclusive, fully exhaustive analysis, it does provide a solid basis for discussion, much like a resume or CV contributes to the hiring process,” explains Colleti of Colletti Labs.

Strength in a SWOT Analysis

The strengths section of a SWOT analysis highlights what you do well. These can include your sales and market presence, hiring and retention practices, and products and services, among others. It can also list what you are good at personally.

Some additional examples of strengths you might list in a SWOT analysis include:

Customer Satisfaction: Satisfied customers are returning customers. Returning customers keep your business solvent. Having a large number of regular customers is a great strength.
Effective Branding: The right branding makes a business memorable. A well-designed logo or a fun, topical ad campaign can bring in sales and create positive associations with your brand.
Employee Satisfaction and Retention: Hiring quality talent and retaining them for the long term is a wonderful strength. Loyal employees are more likely to enjoy their work and work harder because of it.
Expertise: Business leaders often have expertise in their field that translates to a better product or service. Possessing more expertise than your competitors is a noteworthy strength.
Filling a Niche: Identifying and filling a niche in the market is an excellent strength. Many businesses thrive because they are able to tap into the needs of their market and provide it for their customers.
Leadership: Great leadership is a great strength. Leaders who inspire and support their teammates foster a happier and more cohesive workplace.
Longevity: The longer your business has been around, the longer you have had to cultivate a positive reputation in your community. Businesses often celebrate their anniversaries and promote the time they have spent operating in the community. Longevity helps assure customers that you have expertise in your niche.
Meeting and Exceeding Goals: Setting and achieving realistic goals is a sign of a well-run business.
Product and Service Offerings: Unique or popular product and service offerings help a business carve out a niche and find their customer base, making them an obvious strength.
Sales: Consistently high sales are desirable for any business and, therefore, a major strength. Robust sales can also lead to many other strengths, as well.

Identifying strengths impartially can be challenging. Use this list of questions to help pinpoint your strengths:

How has your company grown?
What do your customers like about you in reviews?
What do your employees like about working for you?
What does your company do that is unique?
What offerings or company philosophies set you apart?
What looks different about your business from one, five, and ten years ago?

Weakness in a SWOT Analysis

Weaknesses in a SWOT analysis are business aspects that are underperforming. These could be low sales, unpopular services, limitations, negative reviews, or others. Consider your weaknesses carefully, as you can often turn them into opportunities.

Here’s a list of common weaknesses businesses might find in a SWOT analysis:

Employee Satisfaction: Employees who are unhappy with their jobs are less engaged and less productive. Consider your employees’ satisfaction, as retention can easily become a weakness of the business.
Inefficient Budget and Resource Allocation: Many businesses have enough but do not allocate them efficiently. This weakness can be easily addressed by implementing better project prioritization practices.
Negative Customer Reviews: Look at what your customers are saying in their reviews. Note the comments that show up frequently, and remember that customers will only typically leave very positive or very negative reviews. Use negative reviews as a tool to identify the areas where your business can improve.
Not Reading Trends: Your products and services can quickly become obsolete if you are not in the habit of reading and forecasting trends.
Poor Branding: Consider branding carefully. It should be consistent, representative of your company, and recognizable across all mediums.
Poor Leadership: Solid leadership is critical to the success of a business. As such, leadership that doesn’t perform well should be addressed immediately.
Product or Service Offerings: Product or service offerings can be a weakness if they are not unique to your business or better than similar offerings from your competitors.
Resource Limitations: Resources might include money, people, or materials. If you do not have the resources needed to meet demand, shore up this weakness.
Rigidity: Being unable or unwilling to change with the times is a weakness found in many organizations. Change can be scary, but it is often required to move forward and stay relevant.
Unrealistic Sales Projections: When sales are lower than projected, it can throw off budgets and plans for the business’s future, leading to missed opportunities and overinvestment in failing product lines.

Business owners often struggle to identify their weaknesses impartially. To help identify weaknesses, ask yourself the following questions, and be honest with your answers:

What do your customers think you can improve on?
What part of your business do customers commonly identify as troublesome?
What are your biggest challenges?
Where have you fallen short in your goals over time? Were those goals realistic?
What are your competitors doing better than you?
What are your competitors doing that you wish you were doing better?
When was the last time you performed a competitive analysis ?
What do your employees think of their leaders and your business?

Opportunities in a SWOT Analysis

In a SWOT analysis, opportunities refer to situations that offer a chance to improve or expand. These can be factors such as a gap in the market, new products or services, or positive media coverage.

Some examples of opportunities to note in your SWOT analysis are:

New Products and Services: When you add new products or services to your offerings, you have an opportunity to expand your product line and grow your business.
Social Media Engagement: Social media provides an organic way to interact with existing and potential customers in a casual setting.
Viral Advertising: Many businesses find success after creating popular media on the internet. Viral advertising has the potential to expose your company to potential customers who might otherwise not find you.
Competition Gaps: Pay attention to your competition. When they switch gears or leave the market, you might be able to fill the gap they leave behind.
Surplus Budget Reallocation: Sometimes a business finds it has a budget surplus. Extra money is an opportunity to shore up weak spots or take advantage of new opportunities.
Partnerships: Partnering with other businesses or causes can bring you the exposure you could not have found alone. Fundraising and profit sharing offer beneficial ways to build some community support and help a good cause.
Social and Cultural Opportunities: In addition to partnering with other businesses, research events and causes within your community that could help grow your business. Participating in social and cultural events can help boost your community standing.
Hiring Consultants: You cannot be an expert in everything, so consider hiring an experienced authority to handle the tricky stuff or to teach you how to handle it.
Training and Education: Continuing training and education of your staff (and yourself) can lead to countless future opportunities.
Expansion: One of the most common, and most desirable, opportunities for a business is the chance to open new locations or expand into new markets.

To identify opportunities present in your business, ask the following questions:

Which social media platforms have shown the most growth in followers and engagement?
Are there areas of local or cultural impact we can highlight in our messaging?
Is there any kind of gap in the market we can capitalize on?
Is there a budget surplus in a department that can be allocated elsewhere?
Are there other companies or organizations we can partner with for shared impact?
What are our long- and short-term goals for the business?
How can we best achieve our goals with our current resources?

Threat in a SWOT Analysis

Threats in a SWOT analysis refer to events or circumstances that pose a risk to your business’s growth or commercial success. These can include competitors, new regulations, negative media or social media coverage, and customer and employee satisfaction.

Opportunities and threats are sometimes considered two sides of the same coin, as many opportunities invite risk if you do not meet them with a solid plan. Opportunities are chances to capitalize on a possibility, but they can often be safely ignored. On the other hand, if you ignore threats for long enough, they often lead to disastrous consequences. Threats vary by industry and location.

We’ve collected some examples of common threats that could appear in a SWOT analysis:

Competition: Your competition is always a threat. Other businesses occupying the same market space can dilute sales or push you out altogether. Monitor your competition’s offerings so that you can adjust as needed and stay relevant.
Customer Satisfaction: Many factors can affect customer satisfaction, but as your clients become less satisfied, they are less likely to patronize your business. Keep an eye on reviews, social media, and customer surveys for insights into your customers’ experiences.
Employee Satisfaction: Without experienced and motivated staff, it is impossible to operate efficiently. Keep employees satisfied by providing competitive wages, opportunities for growth, and positive reinforcement of their achievements.
Environmental: Prepare a plan for major weather or environmental events, even if you don’t operate your business where they are common. If possible, carry insurance for fires, floods, and earthquakes so that your work is interrupted as little as possible if one occurs.
Equipment and Building Maintenance: Delaying expensive repairs and maintenance on your buildings or equipment that are not immediately critical can be tempting. However, putting them off too long can lead to even more expensive repairs and possible closures at a later date when things break down or fail.
Media Coverage: The adage “no such thing as bad press” is not always true. Negative media coverage can cost you customers and sales. Positive media coverage can run the risk of bringing on more customers than you have the capacity to handle, which can lead to frustration and a loss of customers in kind.
Regulations: New regulations that interfere with or inhibit your business get passed all the time. Keep abreast of any pending changes, and be sure that you have contingency plans in place.
Setting Financial Goals: Your business forecasts should be realistic and based on similar market numbers or real numbers you have achieved in the past. You cannot set achievable plans for your business's future if you are not making accurate projections in the present.
Social Media Coverage: Like regular media coverage, social media can make or break your business. Many companies find success and followings on social media organically. However, some fail to appeal to the average user and can even find themselves publicly ridiculed in this forum instead.
Supply Chain Delays: Supply chain delays can affect lead times, manufacturing schedules, and the availability of materials. They can be difficult to predict, so consider building in extra time or creating contingency plans.

Identifying threats can feel overwhelming and pessimistic, but they are vital for business planning. Ask yourself the following questions to shine light on potential threats in your SWOT analysis:

Are there any new major competitors in the market?
What are people saying about us in reviews and on social media?
Where are we underperforming?
Where are we missing our goals?
Will any incoming new legislation directly or indirectly affect our business? What kind of potential legislative changes should we keep an eye on?
Are we keeping up to date on building and equipment maintenance?
Are our employees satisfied with their jobs?
Are we maintaining accurate financial records and creating accurate projections?

Internal and External Factors in a SWOT Analysis

In a SWOT analysis, strengths and weaknesses are considered internal factors, and opportunities and threats are considered external factors. Internal factors are usually a result of decisions the company has made. External factors often come from a wider environment.

Internal factors tend to be easier to address since they come from decisions made within the company. External factors depend greatly on factors outside of a business and can be harder to identify and track. As a result, most organizations find it easier to bolster strengths and shore up weaknesses than to take advantage of opportunities and avoid threats.

Tips for Writing a SWOT Analysis

To write a SWOT analysis for your business, take an objective look at your strengths, weaknesses, opportunities, and threats. Keep it organized and concise, and create a specific and actionable list.

We’ve outlined these and other tips:

Be Concise: Stick to the most profound or critical five or six elements in each quadrant to keep the analysis relevant and actionable.
Be Honest and Impartial: It’s vital to be honest and impartial about the state of your business. This truth can sometimes be difficult for managers and owners who are too close to it, so consider involving additional stakeholders or employing outside help.
Be Specific: Use real numbers when talking about sales, goals, and times. Point to specific initiatives that were successful (or not) instead of referring to them broadly. “My early SWOT analyses were too general, and I didn’t have the rigor that’s required to provide a detailed and balanced view of a business or opportunity. If I could go back in time, I would consider more elements of the business, including people, product, marketing, sales, customer service, data management, quality, partners, etc. I would also provide metrics and KPIs for each area discussed to provide a proper data-driven basis for discussion or debate,” Colletti contemplates.
Do It Regularly: Create a quarterly or annual schedule to perform SWOT analyses regularly. “I wish I had known that a SWOT analysis should be performed at regular intervals,” says Wesman. “Changes in technology, consumer sentiment, and macroeconomic factors can drastically alter a business's prior prospects, which can blindside decision-makers during their most critical moments.”
Follow Up: Once you analyze your results, make an action plan to take advantage of your strengths and opportunities, as well as to address any shortcomings you have found. Use it to help plan your business strategy going forward. “A SWOT analysis is a great way to keep your finger on the pulse of your business’s overall performance,” says Rossi.
Use Real Data: Use real data from reviews, surveys, and sales to create the analysis. Your SWOT analysis will be more actionable if you include the real numbers associated with each factor.

Mistakes to Avoid when Doing a SWOT Analysis

When performing a SWOT analysis, avoid being vague or too verbose. Be sure to follow up on the findings and create an action plan.

We’ve outlined these and other potential mistakes to avoid in your SWOT analysis:

Being Too Wordy: Your lists should be easy to read and understand without a lot of extra information. Use real numbers and statistics when applicable, and stick to the top five or six items with the most impact in each quadrant.
Being Too Vague: At the same time, your lists should include all the necessary details to give the reader the full picture.
Not Being Honest and Objective: It is easy to inflate your strengths and downplay your weaknesses, but that will only hurt your business in the long term. “One common mistake is to downplay the risks and threats in the analysis. As entrepreneurs, we sometimes tend to be overly optimistic or overconfident. We may want to embellish the strengths and opportunities, such as stating ‘our killer technology’ or ‘our amazing sales team.’ Another mistake is to make claims or statements with no real data or analytical support. A proper SWOT requires you to be pragmatic about your strengths, and think really hard about what risks and threats face your business,” explains Colletti.
Not Creating an Action Plan: One of the biggest mistakes you can make with a SWOT analysis is not using its results to inform your next steps. A SWOT analysis is only useful if you learn from it and let it help you inform your strategy.
Not Involving a Group: A SWOT analysis performed by a single person will only have a single point of view. For best results, take a more inclusive look at your business from people at all levels.

Benefits of a SWOT Analysis

A SWOT analysis can provide insight into your business’s overall performance, highlight places to improve, and even act as a team-building exercise.

We’ve outlined these and more benefits of performing a SWOT analysis:

Develop Action Plans: A SWOT analysis is a great tool for developing an action plan. Use the results to focus on the areas that need work or extra resources and to keep developing the areas that are doing well.
Do Some Introspection: A SWOT analysis provides a forum to do some real introspection on your business and its practices. “Since many entrepreneurs and business owners can be overly optimistic, a SWOT analysis can help force pragmatism. Leaders need to consider the business from all angles with a heightened sense of rigor,” warns Colletti.
Get an Objective Overview of the Business: A SWOT analysis can give you an overview of your company’s current performance and its future potential. “You can use these insights to weigh the pros and cons of difficult business decisions. This will help you navigate challenging market environments to your advantage,” says Wesman.
Help Draft Other Business Documents: A SWOT analysis can serve as the first draft for other business documents, such as project overviews, media releases, and investment reports. “SWOT is a widely known framework, thus providing a common language for communicating the viability of a business or opportunity to leadership, investors, business partners, or board members,” explains Colletti.
Team Building: When you include a diverse group of employees in business strategy discussions, you increase their buy-in and engagement. They feel more connected to the problem and see themselves as part of the solution. “SWOT is an excellent tool for a strategy session or team-building event , allowing leaders to solicit input and feedback on various aspects of the business,” Colletti explains.

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How to Write Your SWOT AND PESTLE ANALYSIS Assignment: Easy Guide

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Mastering Your SWOT & PESTLE Analysis Assignment: Easy Guide

Are you struggling to write your SWOT and PESTLE analysis assignment? Don’t worry; you’re not alone. Many students find these assignments challenging, but with the right guidance, you can master them and achieve academic success. In this guide, we’ll provide you with everything you need to know on How to Write Your SWOT AND PESTLE ANALYSIS Assignment . We’ll cover the basics of these analytical tools, provide you with effective assignment writing tips and strategies , and offer valuable assistance to ensure you submit a well-researched and structured assignment.

Key Takeaways

Writing a SWOT and PESTLE analysis assignment can be challenging.
Understanding the basic concepts of SWOT and PESTLE analysis is essential.
Effective assignment writing strategies and tips can improve the quality of your work.
Following a step-by-step guide can assist in writing a successful SWOT and PESTLE analysis assignment.
Avoiding common mistakes can improve the overall quality of your assignment.

Understanding SWOT Analysis

A SWOT analysis is a powerful tool used to evaluate an organization’s strengths, weaknesses, opportunities, and threats. It can help you identify your competitive advantages and disadvantages, as well as potential obstacles to success. Conducting a SWOT analysis is a critical step in writing effective analysis assignments.

When writing SWOT analysis assignments, it is essential to keep in mind the following assignment writing strategies :

Begin by defining the goal or purpose of your analysis. This will help you stay focused and ensure that your analysis is relevant to the topic.
Conduct thorough research to gather relevant information about your organization and its competition.
Identify and list your organization’s strengths, weaknesses, opportunities, and threats.
Organize your SWOT analysis into a well-structured and visually engaging table, separating strengths and weaknesses from opportunities and threats.
Use your SWOT analysis table to help you write your analysis assignment. Start with an overview of your organization, followed by a detailed discussion of each of the four elements of SWOT analysis. Make sure to include supporting evidence and specific examples.
Finally, conclude your analysis by summarizing your findings and providing recommendations for improvement.

Writing SWOT analysis assignments can be challenging, but it can also be rewarding. By following these assignment writing tips and strategies, you can write a compelling and informative SWOT analysis that showcases your analytical skills and understanding of the subject matter.

“A SWOT analysis provides a roadmap for success and helps organizations navigate through uncertainty. It is a powerful tool that can help you identify your strengths and weaknesses and leverage opportunities while minimizing threats.”

Mastering PESTLE Analysis

In this section, we will guide you through the process of conducting a PESTLE analysis, discussing key elements that you need to consider to master this type of analysis. By following our assignment writing strategies specific to PESTLE analysis, you will be able to create comprehensive assignments that showcase your understanding of this analysis technique.

Conducting PESTLE Analysis

PESTLE analysis is a framework for analyzing the macro-environmental factors that impact an organization. The acronym stands for political, economic, social, technological, legal, and environmental factors. Let’s look at each of these factors in detail:

When writing a PESTLE analysis assignment, you need to consider each of these factors in relation to the specific organization or industry you are analyzing. You should analyze each factor independently and then evaluate the overall impact of all factors on the organization.

Assignment Writing Strategies

To write an effective PESTLE analysis assignment , you should follow these assignment writing strategies:

Research extensively to gain a thorough understanding of the organization or industry you are analyzing.
Use a clear and concise writing style, focusing on the key points and providing relevant examples.
Structure your assignment with clear headings and subheadings. Use bullet points and tables to present your findings in a visually engaging way.
Ensure your assignment is well-researched and supported with reliable sources.
Present your findings in a logical and organized manner, making sure that your analysis is comprehensive and insightful.

PESTLE Analysis Assignment Guide

To help you write a successful PESTLE analysis assignment , follow this comprehensive guide:

Introduction: Provide a brief overview of the organization or industry you are analyzing, explaining what it does and its significance.
Methodology: Explain your methodology for conducting the PESTLE analysis, including your sources and research methods.
Political: Analyze the political factors that impact the organization or industry, discussing government policies, regulations, and political stability.
Economic: Analyze the economic factors that impact the organization or industry, discussing economic indicators such as inflation, interest rates, and unemployment.
Social: Analyze the social factors that impact the organization or industry, discussing cultural aspects, population demographics, and lifestyle trends.
Technological: Analyze the technological factors that impact the organization or industry, discussing advancements in technology, research and development, and technological obsolescence.
Legal: Analyze the legal factors that impact the organization or industry, discussing laws, regulations, and policies.
Environmental: Analyze the environmental factors that impact the organization or industry, discussing climate change, natural disasters, and sustainability concerns.
Conclusion: Summarize your findings, draw conclusions, and make recommendations based on your analysis.

Following this guide will help you write a strong PESTLE analysis assignment that showcases your understanding of this framework and its application in the real world.

Importance of SWOT and PESTLE Analysis

Effective analysis assignments require a thorough understanding of analysis guidelines and best practices. SWOT and PESTLE analysis assignments are no different. These assignments play a critical role in business and management contexts by providing a comprehensive view of an organization’s internal and external environments.

In writing SWOT and PESTLE analysis assignments , it is essential to follow the guidelines for effective analysis assignments. These guidelines include conducting a thorough analysis of each component, identifying key strengths, weaknesses, opportunities, and threats, and presenting your findings clearly and concisely.

Steps to Write a Successful SWOT and PESTLE Analysis Assignment

Writing a successful SWOT and PESTLE analysis assignment requires a well-structured and comprehensive approach. Here are the steps you should follow:

Understand the assignment: Before you begin, read the assignment instructions carefully. Ensure you understand what’s required of you, including the scope, length, and topic.
Gather data: Conduct thorough research and gather relevant data for your analysis. Use reputable sources such as academic journals, industry reports, and case studies to support your findings.
Conduct SWOT analysis: Identify the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of the organization or situation you’re analyzing.
Conduct PESTLE analysis: Analyze the Political, Economic, Sociological, Technological, Legal, and Environmental (PESTLE) factors that affect the organization or situation.
Make connections: Identify how the SWOT and PESTLE factors relate to each other. Discover how the organization can use its strengths to overcome weaknesses, capitalize on opportunities, and mitigate threats.
Write your analysis: Organize your findings into a coherent structure that flows logically. Ensure your writing is clear, concise, and well-supported by data.
Revise and edit: Review your work and make sure it’s error-free. Check for grammar, spelling, and formatting errors. Edit your work until you’re satisfied with the final product.

By following these steps, you’ll be able to produce a well-written and comprehensive SWOT and PESTLE analysis assignment.

Tips for Writing SWOT and PESTLE Analysis Assignments

Here are a few tips to help you write an effective SWOT and PESTLE analysis assignment:

Use relevant data: Ensure that the data you use to support your analysis is relevant and up-to-date. Use reputable sources to ensure accuracy.
Be concise: Avoid using unnecessary words and phrases. Keep your writing concise and to the point.
Use bullet points: Use bullet points to create easy-to-follow lists. This will help your readers to understand your findings quickly.
Provide explanations: Ensure that you provide explanations for your findings. Explain how each SWOT and PESTLE factor affects the organization or situation you’re analyzing.
Be analytical: Your analysis should be analytical rather than descriptive. Focus on providing insights and recommendations based on your findings.

By following these tips, you’ll be able to produce a high-quality SWOT and PESTLE analysis assignment that showcases your analytical abilities and writing skills.

Techniques for Writing Effective SWOT and PESTLE Analysis Papers

Writing a successful SWOT and PESTLE analysis assignment requires more than just a basic understanding of these analysis techniques. It also involves employing effective writing techniques to produce well-structured and compelling papers. Here are some techniques for writing effective SWOT and PESTLE analysis papers:

Thorough Research: Before you start writing your paper, ensure you have thoroughly researched the topic. Use reliable sources to gather information and data that will support your analysis.
Clear and Concise Language: Use clear and concise language to communicate your ideas. Avoid using complex jargon that your readers may not understand, and use short sentences to convey your points effectively.
Structure Your Paper: A well-structured paper is essential to delivering a clear and concise analysis. Begin with an introduction that outlines what you will be analyzing, followed by the main body that presents your findings and analysis. Finally, end with a conclusion that summarizes your analysis and findings.
Highlight Key Findings: Use tables, charts, and graphs to highlight key findings in your analysis. This will help your readers better understand your analysis and provide a clear visual representation of your findings.
Be Objective: It’s essential to remain objective when writing your SWOT and PESTLE analysis papers. Avoid personal biases and opinions and focus on the facts and data you have gathered from your research.
Provide Recommendations: Finally, provide recommendations based on your analysis. This will demonstrate your understanding of the topic and provide valuable insights for your readers.

By employing these techniques, you can write effective SWOT and PESTLE analysis papers that are well-structured, comprehensive, and compelling.

Guide to Writing Your SWOT and PESTLE Analysis Assignment

Writing a SWOT and PESTLE analysis assignment can be challenging without a clear understanding of the process. In this guide, we will provide you with step-by-step instructions to ensure you write a comprehensive and well-structured analysis. Here are some SWOT and PESTLE analysis assignment tips to keep in mind:

Understand the assignment requirements: Read the instructions carefully and ensure you understand the assignment’s scope, expectations, and submission deadline.
Research: Conduct thorough research on the company, industry, market, or country you are analyzing. Gather relevant information from reliable sources, such as industry reports, news articles, government websites, and financial statements.
Create a framework: Develop a clear framework for your analysis based on the SWOT or PESTLE approach. Define the specific areas you want to cover and organize your findings accordingly.
Use tables and charts: Use tables and charts to present your data visually and facilitate comparisons. This approach can help you highlight key trends, strengths, weaknesses, opportunities, and threats effectively.
Provide recommendations: Based on your analysis, provide recommendations that address the company’s challenges or leverage its strengths and opportunities. Ensure your conclusions are grounded in your analysis and realistic.
Edit and proofread: Review your assignment carefully to ensure it is well-written, clear, and concise. Correct any grammar, spelling, or punctuation errors, and ensure your formatting is consistent throughout.

Following these tips will help you write a compelling SWOT and PESTLE analysis assignment that showcases your analytical skills and knowledge.

Common Mistakes to Avoid in SWOT and PESTLE Analysis Assignments

SWOT and PESTLE analysis assignments can be challenging to complete, and students often make common mistakes that can derail their efforts. To ensure your assignment stands out, here are some tips to avoid common mistakes.

Failing to Perform a Thorough Analysis

One of the most significant mistakes students make is failing to conduct a thorough analysis. SWOT and PESTLE analyses require extensive research, and students must understand their subjects thoroughly.

As an assignment writer, it’s essential to analyze the company’s strengths and weaknesses, assess its opportunities and threats, and evaluate the external factors affecting its operations. Thus, start the assignment with a clear understanding of the client company and its industry environment.

Not Using Relevant Data and Information

Another common mistake is not using relevant data and information. When conducting SWOT and PESTLE analyses, writers must look at multiple sources to obtain reliable data. Data should be relevant to the analysis, accurate, and up-to-date.

Poor Structuring

When structuring the analysis, avoid haphazardly presenting the data. Instead, follow a logical sequence and ensure each point connects to the next. This way, the reader can follow your thought process easily.

Failure to Evaluate and Interpret Findings

Another common mistake is not interpreting the data effectively. The analysis is critical because it determines the insights, conclusions, and recommendations provided. It’s essential to evaluate all the findings, connecting them to the company’s strategy.

Not Providing Recommendations

One of the most critical aspects of the SWOT and PESTLE analysis is providing recommendations. After conducting the analysis, writers must offer practical and achievable recommendations based on their findings.

Ignoring the Importance of Editing and Proofreading

Finally, it’s vital to proofread the assignment thoroughly. Failing to proofread can cause errors, which can significantly impact your grades. Proofreading allows students to identify typos, spelling mistakes, and grammatical errors. It also ensures the assignment meets the client’s requirements and the expected academic standards.

To avoid these mistakes, it’s essential to plan, research, write, and edit your SWOT and PESTLE analysis assignments carefully. Follow the guidelines provided by your educators, and use reliable sources of information to ensure your work is of high quality.

In conclusion, mastering your SWOT and PESTLE analysis assignment is essential for academic success in many fields. By understanding the basics of SWOT and PESTLE analysis, conducting thorough research, and implementing effective writing techniques, you can produce high-quality assignments that demonstrate your analytical skills. Remember to follow the step-by-step process we provided, and avoid common mistakes that can detract from the quality of your work.

We hope that this guide has provided you with valuable insight and assistance in writing your SWOT and PESTLE analysis assignments. By applying the tips and guidelines we shared, you can confidently complete your assignments and achieve success in your academic endeavors.

Frequently Asked Questions About “How to Write Your SWOT AND PESTLE ANALYSIS Assignment”

How do i conduct a swot analysis.

Conducting a SWOT analysis involves identifying the strengths, weaknesses, opportunities, and threats relevant to a particular situation or entity. Begin by assessing internal factors, such as strengths and weaknesses, followed by external factors, such as opportunities and threats. Use these insights to create a comprehensive analysis that can inform decision-making.

What is the purpose of a PESTLE analysis?

The purpose of a PESTLE analysis is to understand and evaluate the external factors that can impact an organization or project.

PESTLE stands for ( political, economic, socio-cultural, technological, legal, and environmental factors) . By considering these factors, businesses can anticipate potential risks and opportunities and make informed decisions.

How can I improve my assignment writing skills?

To improve your assignment writing skills, start by

familiarizing yourself with the requirements and guidelines of your specific assignment.
Develop a clear understanding of the topic and conduct thorough research.
Organize your thoughts and ideas before writing, and ensure your assignment has a logical structure, coherent arguments, and proper referencing.

Are there any assignment writing tips for SWOT analysis?

Yes, there are tips specifically for writing SWOT analysis assignments.

Begin by thoroughly researching the organization or entity you are analyzing.
Use reliable sources of information and analyze both internal and external factors comprehensively. Clearly define each element of the SWOT analysis and provide supporting evidence or examples for each.
Conclude with actionable recommendations based on your analysis.

What are some assignment writing strategies for PESTLE analysis?

When writing a PESTLE analysis assignment, start by

conducting extensive research on the political
socio-cultural
technological
legal and environmental factors relevant to your topic.

Use reputable sources to gather information and analyze each factor in detail. Consider the interdependencies between these factors and their potential impact on the subject. Present your findings in a structured and cohesive manner.

Why are SWOT and PESTLE analyses important in assignments?

SWOT and PESTLE analysis are important in assignments as they provide valuable insights into the internal and external factors that can influence an organization, project, or situation. By conducting these analyses, students can demonstrate their understanding of complex business environments and showcase their ability to make informed decisions based on comprehensive assessments.

What are the steps to write a successful SWOT and PESTLE analysis assignment?

To write a successful SWOT and PESTLE analysis assignment, follow these steps :

Understand the assignment requirements and guidelines.
Conduct thorough research on the topic or entity being analyzed.
Identify and analyze the relevant internal and external factors.
Structure your assignment logically, with clear sections for each analysis.
Provide evidence and examples to support your analysis.
Conclude and make actionable recommendations based on the analysis.
Proofread and edit your assignment for clarity and coherence.

What techniques can I use to write effective SWOT and PESTLE analysis papers?

To write effective SWOT and PESTLE analysis papers, consider the following techniques:

Gather information from reliable sources to ensure accuracy.
Use analytical tools, such as charts or diagrams, to present data.
Clearly define each element of the analysis and provide supporting evidence.
Consider the implications of each analysis on the subject or organization.
Present your findings in a structured and coherent manner, using appropriate headings and subheadings.
Use concise and clear language to communicate your ideas effectively.

Do you have a comprehensive guide for writing SWOT and PESTLE analysis assignments?

Yes, we have a comprehensive guide available to assist you in writing your SWOT and PESTLE analysis assignments. Our guide provides step-by-step instructions, assignment tips, and best practices to ensure your assignment is well-researched, structured, and compelling. Follow the guidelines in the guide to develop a high-quality analysis assignment.

What are some common mistakes to avoid in SWOT and PESTLE analysis assignments?

When working on SWOT and PESTLE analysis assignments, it is important to avoid these common mistakes:

Superficial analysis without sufficient depth or research.
Overlooking important factors or failing to consider their impact.
Lack of structure and coherence in presenting the analysis.
Insufficient evidence or examples to support the analysis.
Neglecting to draw actionable conclusions or recommendations.

By being aware of these pitfalls, you can improve the overall quality of your assignments .

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How to Do a SWOT Analysis in Project Management: Template & Examples

As project managers, we’re lucky to have a full set of tools available to help us approach any project challenge. We have tools that bring our teams together, uncover issues, guide a project to an end, and everything in between. (I’m still waiting on that “easy” button, though!)

Determining what tool should be used in each situation can feel daunting. There are definitely some I pull out for every project, while others collect a bit more dust.

The SWOT analysis is one I’ve left in the toolbox a bit too often. It’s probably not fair though. It’s a great tool that can bring the team together, create transparency around tough issues, and identify key risks and opportunities that will help with project planning .

Let’s take a deeper look to see when and why you should give a SWOT analysis a bigger spotlight in your projects.

What is a SWOT analysis?

A SWOT analysis is a strategic planning tool that allows you and your team to determine organizational strengths, weaknesses, opportunities, and threats. It’s typically represented as a table or matrix with each element in its own section or quadrant.

A SWOT analysis assesses both internal and external factors:

Internal factors are aspects within your control. They include skills, assets, resources, and competitive advantages. They are typically the strengths and weaknesses categories in the SWOT matrix.
External factors are outside of your control. They might be major events, economic changes, marketplace shifts, pandemics, and more. These are the opportunities and threats.

You can use a SWOT analysis to evaluate a project, business plan, content strategy, and even yourself. It’s very adaptable to many situations.

This type of analysis can be useful in project management because it allows you to identify areas of risk and growth within a project or team. From there, you and your team can use those findings to create a strategic plan that improves your chance of project success.

Elements of the SWOT framework with examples

A SWOT analysis is made up of 4 core elements:

S = Strengths
W = Weaknesses
O = Opportunities
T = Threats

Let’s dive into what each SWOT component means and explore simple examples of each one.

Strengths are factors within your control that will help the project succeed. They might include a person, existing skill set, how the organization is positioned, or a specific aspect about the scoped project. I recommend listing out your strengths first to create a clear understanding of what success looks like and start your SWOT analysis on a positive note.

Examples of project strengths

Your team has experience delivering a similar custom application.
The client team has full authority to make decisions.
Leadership is on board and already started a company-wide digital strategy conversion.
The budget has contingency built in.
Your content team is fully staffed for the project.
Your team has done 4 sites in that vertical in the last year.
You already have detailed specifications of the product scope.
A full brand redesign is already complete.

Weaknesses are internal factors that could negatively impact the project and make it difficult to succeed. Some strengths on your list might lead to a clear weakness, while weaknesses can help you identify opportunities in the next step.

Talking about weaknesses can be uncomfortable because no one likes dwelling on the gaps. If you do a SWOT analysis with an external client, let your team know what’s okay to call out in front of the client vs what’s best discussed internally. For example, it's good to alert your client to the fact your team is working on 2 projects at once because it sets clear expectations around your availability and response time.

Examples of project weaknesses

Your team has never worked together.
The client has all new leadership.
Your team is allocated to 2 projects at the same time.
Your client lacks resources in content, media production, or other areas.
Your client has multiple levels of stakeholders.
Project funding is limited and must be spent by a certain date.
All content needs to pass through the legal department.
Your team and clients use different project tools.

Opportunities

Opportunities are factors that can help your project succeed—or save it from failure—if correctly executed. The tricky thing is, they’re a bit outside of your control. They might be opportunities that already exist but haven’t been acted on, or they might be future wins that will come with the completion of the project.

Reviewing the strengths and weaknesses you’ve already captured in your SWOT analysis will help you get ideas for this list. Just be sure any opportunities you include are concrete and realistic.

Examples of project opportunities

Moving a more experienced team member to your project team
Creating new channels for the company to capture revenue
Obtaining a discount from a vendor
Receiving another grant to fund the project
Hiring someone new on the client side to support the work
Attending an upcoming conference with access to real users
Capturing new leads because of the project

Threats are external factors that could hurt the success of your project and are often out of your control. Identifying these factors before the project begins can help you set expectations with your team and stakeholders around potential points of failure.

Examples of project threats

A competitor is releasing a similar product on a faster timeline.
The software code base for a section was recently released and could be buggy.
A project vendor hasn’t been responsive.
A team member is on maternity leave for 3 months.
The client won’t give you access to other stakeholders.
You don’t have access to users (or don’t think it’s important).

What are the benefits of using a SWOT analysis in project management?

A SWOT analysis is a simple yet powerful exercise that can easily flow into a project manager’s strategic planning process. It gives you and your team space to worry and dream and can also bring the project and its variables into more focus.

But how you complete the analysis—and what you do with its findings—determines the true value of the tool. Let’s look at several advantages a SWOT analysis can provide when it’s done right.

Identify (and address) project risks and gaps

Conducting a SWOT analysis enables you to identify areas of weakness and potential project gaps from the start. That way, you can address any concerns with a proactive project plan. Of course, not all risks are factors you can control, but at least knowing them allows you to create a better strategy.

Set a positive tone

Performing a SWOT analysis also gives you the chance to discuss strengths and opportunities. Focusing on the good aspects of your project and team sets a positive tone right from the start. It also shines a light on skills and aspects you might not have realized you have available to you.

Uncover client expectations

As a project manager, I’m always thinking, “But what do they really want?” I know a lot of time goes into the project scope, but the client always forgets to mention something.

Think of your SWOT analysis as a free-form brainstorming session that gives you another chance to listen and learn. It’s always easier to work new insights or hidden scope into the plan at the beginning of a project instead of the middle or end.

Identify new revenue

Doing a SWOT analysis before a project begins can also uncover new project opportunities. While some of these items might be addressed in the current scope, many will not. This opens the door to discuss phase 2 work that could generate additional revenue for both you and the client.

Establish a framework for red flags

When reviewing a project’s contract scope, I always find red flags—those pesky items that keep every project manager up at night.

A SWOT analysis makes it easy to sneak those concerns in with the positives so you don’t have to be a downer in your first meetings. It also gives others a chance to raise red flags so the bad news isn’t always coming from you. Discussing these upfront makes everyone aware of the risks, not just select stakeholders.

Build a foundation for team communication

Completing this activity as a team with different levels of stakeholders from both sides can set the stage for effective communication . Establishing an open, transparent, direct, and welcoming environment early on can help everyone navigate future conversations—no matter how tricky.

It also builds a culture of collaborative problem-solving. As a project manager, you might feel like you have to solve all the hard issues yourself. But creating a team approach can lift some of that weight right off your shoulders.

When should you skip a SWOT analysis?

While a SWOT analysis can be a useful planning tool in project management, other tools are too. So when does it make sense to leave this tool in the toolbox?

Here are a few reasons a SWOT analysis might not be a productive use of your time.

You lack stakeholder access

Sometimes a client limits your access to their team, leaving you with only 1-2 people to talk to on the client side. If you can’t pull a diverse group of stakeholders together from both sides, it’s unlikely you’ll be able to build a comprehensive and effective SWOT matrix.

You and/or your client can’t be honest

The reality is, you won’t have an open and transparent relationship with every client. It might be because they’re new or have a different culture of communication in their organization. Or maybe your sales team committed to a project they shouldn’t have.

Whatever the reason, if you or your client can’t be transparent about weaknesses and threats, your SWOT analysis won’t be very useful.

You have limited resources

If your budget is small, you likely have limited resources to complete the project—and that includes your own time as a project manager.

While conducting a SWOT analysis workshop is a relatively quick task, it’s not going to be effective unless you spend time creating and executing an action plan afterwards. If you can’t reasonably take action on what you may uncover, go ahead and skip the SWOT analysis.

You’re working with a repeat client

If you’ve worked with a client several times before and don’t appear to be solving a new, hard problem—or approaching a new product or revenue stream—there’s no need to go through the motions of a SWOT exercise.

Your project has an unclear scope

Are you managing a project with muddy goals and a scope that’s constantly changing (even though somehow a contract got signed)? If so, it’s best to put all your energy into workshops and tools that focus on clearly defining what you’re doing. In my experience, projects like these just lead to vague SWOTs anyway.

How to do a SWOT analysis for a project

There’s no wrong way to complete a SWOT analysis. It just depends on the project and the preferences of your team and stakeholders. Just be sure whatever process you use effectively brings everyone together.

Here are the key steps I recommend taking to execute a good SWOT analysis.

1. Identify your SWOT analysis goal

Every good process starts with a clear goal. If you know why you’re doing a SWOT analysis and what you hope to achieve, you can tailor your approach and conversations accordingly. This clarity might even lead you to other tools in your project manager toolbox that will help you reach your goals.

2. Determine your stakeholders

Next, figure out who needs to participate in the SWOT analysis for you to achieve your goal. While there might be times you need to do this exercise quickly on your own, working as a team that includes both internal and external stakeholders will give you a more comprehensive analysis.

Participants should represent different groups at all levels of the organization to bring a full and diverse perspective. They should also be willing to participate fully, honestly, and kindly in the conversation and be open to talking about some tough topics. For example, someone might have a role in a weakness or threat that ends up on the list. If people aren’t willing to dig in, you’ll end up with a surface-level analysis that’s less useful.

Including more people in the conversion will encourage teamwork and transparency—all things you want for the rest of your project. Of course, too many people could cause chaos and a lack of focus, so shoot for around 10 or fewer participants.

3. Identify which tool you’ll use for the SWOT analysis

Next, decide where you’ll create your SWOT analysis. Many folks love working within the classic SWOT matrix, and you can easily create one using Word or PowerPoint.

If you’re conducting your workshop remotely—or want folks to add ideas before, during, or after the meeting—consider using a collaborative tool instead. You could use an interactive whiteboard tool to create a shared matrix or set up a list or Kanban board in TeamGantt. What’s nice about a tool like TeamGantt is you can immediately transform items from your SWOT analysis into tasks with deadlines and responsibilities assigned.

4. Prepare your team

One of the most important steps you can take is effectively preparing your team for the workshop. I have to admit, I’ve been lazy about this step at times in the past, but it’s really critical if you want people to be successful in the meeting.

Send the team attending the SWOT analysis workshop the following items ahead of time:

The goal of the SWOT analysis
Why they’ve been chosen to participate in the workshop
An explanation of how the SWOT analysis will work
What they should do to prepare for the meeting and how much time they need to set aside to prep
Access to the tool you’ll use to conduct the SWOT analysis so they can get in and comfortable with it beforehand
Next steps they can expect after the meeting (even if it doesn’t involve them)
Gratitude in advance for their thoughts, respect, and time

5. Conduct the SWOT analysis workshop

Use this workshop to brainstorm project strengths, weaknesses, opportunities, and threats as a team. Guide the discussion to make sure the thoughts are clear and specific. If more information has to be gathered for a couple of items after the meeting, that’s okay, but the majority shouldn’t need follow-up.

Since I include both my team and the client in a project SWOT analysis, I like to keep the format simple. While I talk about the concept of internal vs external factors, I don’t build my matrix or workshop around it. In my experience, it’s just another layer for folks to process. Participants should be focused on brainstorming—not figuring out how to work within a complex framework.

Try to fill in 2-3 items for each box of the SWOT matrix ahead of time to jump start the conversation. If the room gets quiet, give folks 10 minutes to gather thoughts and then share back. You could also use starter questions like the ones below to get ideas rolling.

Example questions to guide your SWOT analysis workshop

What do your customers love about what you do?
Does anyone have expertise in this subject or scope?
What resources are available in-house?
What advantages do you have over your competitors?

Weaknesses:

What do your customers dislike about what you do?
Could any organizational factors negatively impact this project?
Are there any gaps in team or project knowledge?
Do you have any hard limits on the project (e.g., timeline, budget, scope)?

Opportunities:

What can you do to compete better in your market?
What resource changes or additions would help you?
What tools will help you be effective?
Can you help other areas of the business?
Do other business initiatives depend on project completion and success? If so, how?
Are your competitors doing anything related to your project?
Are you working with any new or untested tools or software?
Do you rely on any outside vendors?

Download an expanded list of example questions.

6. Prioritize and confirm

In this step, you’ll want to rank the factors from most to least important. Since time is usually limited, I focus on prioritizing the opportunities and threats lists.

Questions like these can help you weigh the importance of each item on your list:

Will it impact the project the most?
Is it something you can actually do something about?
Are there things you can’t address unless the project has more budget?

You can either jump into prioritization at the end of your brainstorming session or tackle it online as a team after your SWOT workshop.

Once you feel good about the priorities you’ve set, clean up your SWOT analysis document, and send it to all your stakeholders to confirm everyone’s on the same page.

7. Create and execute an action plan

Now it’s time to create a clear plan of action to execute on. Your to-do list might only take a couple of weeks to knock out, or it might take longer to work through. Either way, you’ll want to jump on an action plan quickly to show participants you took their feedback seriously and are committed to making the project a success.

It’s probably easiest to start with the internal SWOT factors you have control over, so focus on maximizing strengths and mitigating weaknesses first. Your action plan might include rearranging your team, finding a new tool, adding more resources, talking to sales, or more.

Once these internal factors are in motion, take a look at the threats and opportunities that are more outside of your control. Work closely with your primary stakeholder or client-side project manager to determine the best course of action, including how you’ll handle any new opportunities or threats that may arise.

After you have a game plan, schedule any necessary meetings. Then create a clear plan with deadlines, and assign tasks to team members. Using an online project planner like TeamGantt makes it easy to communicate priorities to your team and report back to stakeholders so they know what steps have been taken and what’s to come.

Get your action plan off the ground faster with one of our free project templates!

8. Monitor and revisit your SWOT strategy

If time allows, go back to your SWOT analysis throughout the project, as well as at the end. See if you’re accomplishing what you set out to do or if you have room to tackle any additional items now.

Self-reflection and solid data can help you hone your skills as a project manager and improve projects over time.

SWOT analysis example

To help you get a better understanding of how this process might work, let’s take a look at a sample SWOT analysis for a new marketing website build. Our example project also features a large lead-capture component that connects to Salesforce.

Our development team has completed several Salesforce integrations.
This project is a top priority for the client. Leadership has given staff permission to set other initiatives aside to help with the project.
The core team has been through a website redesign in the past.
The strategists are available right now and can jump into discovery and research.
The new brand has already been created and approved, and all website assets are available.
We don’t have much user data or feedback collected yet.
The timeline is immovable.
This is the project’s first phase, so the full team has not worked together.
The company’s top 3 leadership positions changed in the last 6 months.
The best new feature of the project won’t be ready until launch, so no video or images will be available for the website.
The client has strict security procedures, and we need to work solely in Microsoft to share documents. However, our team is used to using Google.
The Salesforce implementation contractor has offered to scale up their team to help implement the tool quickly.
The client views this launch as phase 1 and has funding for 2 more phases.
If the dev team gets stuck on another project, we have other dev team members we can move over to start all builds, except the Salesforce integration.
For another project, our team created a revenue-generating resource library. It could be another source of income.
We’ve identified that 75% of site visitors don’t go past the homepage.
The client doesn’t like their current workflow for lead capture, but they’re arguing internally about how it should change.
The client has not used Salesforce before.
The client’s main competitor just launched a new, sleek website.
The launch date is set for 4 months. We think the project needs 6 months.
Launch is expected to happen right after the December holidays.
Our dev team has another project to wrap up before starting this project, and it’s been known to miss all its deadlines.

While the matrix format provides a nice visual in the meeting, it doesn’t transition nicely into your next steps as a project manager. Here’s how you might adapt this example to a Kanban board that allows you to prioritize action items easily, assign deadlines and people to tasks, add notes, etc.

Example of a SWOT analysis using a Kanban board format

Free SWOT analysis templates

If you're looking for a SWOT analysis template, a free one is always a great place to start. We created a few different options to help you save time preparing for and creating a SWOT analysis of your own.

SWOT analysis planner template [PDF] : Use these example questions to guide discussions around project strengths, weaknesses, opportunities, and threats.
SWOT analysis template [Word] : Download this editable SWOT analysis template to create a simple one-page matrix for your project.
SWOT analysis template [PowerPoint] : Use this SWOT analysis template to present your final analysis to your project team and/or stakeholders.

Take easy action on your SWOT analysis with TeamGantt

Want to make a SWOT analysis everyone can collaborate on? Try TeamGantt for free , and use our board feature to create and prioritize your SWOT analysis as a team.

Once your analysis is done, transform action items into a plan that’s easy to schedule, manage, and track. Check out our free project template hub for ideas you can use to get your plan off the ground faster.

About the author: Lynn Winter

Lynn is a freelance Digital Strategist who combines 20+ years of experience in content strategy, user experience, and project management to bring a holistic approach to her work. She has spoken at numerous local and national conferences and hosts an annual conference for Digital Project Managers called Manage Digital ( http://managedigital.io/ ). You can connect with her at lynnwintermn.com .

Try TeamGantt for free today!

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SWOT Analysis for Students: How to Write, Examples

Pallavi Pradeep Purbey ,

Mar 4, 2024

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SWOT analysis for a student indicates the domains in which they are strong and the areas of improvement. A student can analyze what opportunities lie ahead of them through SWOT analysis and can also figure out what possible obstacles might arise.

SWOT Analysis for Students: How to Write, Examples

SWOT analysis for students is an assessment method in which students identify their areas of weakness in order to strengthen their areas of strength, it helps students achieve a clear picture of where they stand. The SWOT's full form is Strengths, Weaknesses, Opportunities, and Threats.

Performing a SWOT analysis will make them face reality. The next course of action can be influenced by these four forces as lack of fundamental skills frequently traps students, whether they are pursuing further education or a career.

Further, they get a chance to know what their goal is and where they currently stand. Besides, it also helps students to identify areas of improvement and goal settings.

Table of Contents

What is SWOT Analysis for Students?

Examples of swot analysis, importance of swot analysis, how to write swot analysis for students, uses of swot analysis for students.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis for a student implies the parts they are good at and factors that need improvement.

Let us break down SWOT analysis and see what each quadrant of SWOT indicates.

Opportunities

The strength quadrant indicates the following in the SWOT analysis.

List out things you are good at.
Identifying things you know will help when you have a problem.
Try thinking of different ways in which you stand out from the crowd.
Track the academic chart for a better understanding.

The following weakness quadrant are recognised through the SWOT analysis.

Note the areas where there is a scope of improvement.
Visiting your academic chard for this part of the SWOT analysis will be fruitful.
Identifying what you need to move or improve from weakness to the strengths quadrant.

The opportunities quadrant of SWOT analysis for students reveals the following.

After identifying strengths and areas for improvement, you can identify where you can excel.
List out opportunities that come to mind and then shortlist.
Do not be too specific and list as many as you think you can achieve.
Identify possible or different opportunities around you that can act out in your favour.

The threats quadrant of of SWOT analysis for students indicates the following.

Threats should be the easiest to fill in the SWOT analysis chart.
It is clear what you want to achieve by now, and you also know what could go wrong.
List out things that might come in the way of your goals.
Also, write about what scares you the most and the demotivating factor.

Also Read: Smarter Study Tips for Students to Ace Their Management Exams

Through SWOT analysis, a student can analyse what opportunities lie ahead of them. Here are a few of SWOT analysis examples for students.

SWOT Analysis Example - Strengths

The strength quadrant of SWOT analysis examples for students brings out the following:

What are my strengths? – “I have strong communication skills, efficiency with technology”
In which subject do I score well? – English and Mathematics.
Which is my favourite subject? – Basketball
What do others see as my strengths? – “They feel I am open to new ideas.”
What are my hobbies and interests? – “I love to paint abstract, do indian classical dance or I play the guitar.”

SWOT Analysis Example - Weaknesses

The weakness of SWOT analysis examples for students discloses the following:

What is my weakness? - Easily distracted and get nervous at interviews
Which is the subject that I struggle with? – Physics
Which is my least favourite subject? - Geography
In which areas, I need more education or skill-based training? – “I need to learn coding and search engine optimization.”
What are my negative traits or habits? – Impatience and procrastination

SWOT Analysis Example - Opportunities

The SWOT analysis opportunities examples for students are as mentioned below:

What opportunities are open to me? - “I have studied Science in class 12 which opens career avenues for Commerce and Arts too for me.”
What are the strengths that I can turn into opportunities? – “I like to stay fit so I could appear for Defence services exams.”

SWOT Analysis Example - Threats

The examples of threats SWOT analysis for students are as pointed out below:

What are the threats that could affect my chosen career field? – “The number of seats are limited in the university that I am applying to.”
What scares me the most and is the demotivating factor? – “I have to appear for entrance exams which I am scared of, but it's the only way to get admission into good engineering colleges.”

Also Read: Toppers Time Table for Class 12th: Your Key to Academic Excellence

Doing a SWOT analysis for students will help figure out the shortcomings and provide a clearer picture of the goals. The importance of performing a student SWOT analysis are as follows.

Making correct decisions for exploring various opportunities.
Having a clear understanding of your goals.
Making changes in the plan to accommodate possibilities.
Understanding choices to counteract threats.
It keeps you aware of the shortcomings and acts as a motivation.
Help in utilizing available resources to the best of your ability.
Reviewing options and prioritizing accordingly.

There are many advantages of performing SWOT analysis as a student. The significance of the SWOT analysis may vary depending on one's goals.

Also Check : Top 10 Most Effective Stress Management Techniques for Students

The first step to perform after understanding the SWOT analysis and its significance is to do academic research. While doing a SWOT analysis, students need not follow the same order of identifying strengths first, then weaknesses.

Here is a process that students can follow to start.

Identify Goals
Identify Strengths and Weaknesses
Identify Opportunities
Identify Threats

Process to Write SWOT Analysis for Students

1. Identify Goals

The primary step is to identify the end goal. While doing it, the student must be fully aware of what they are working towards to achieve it.

The goal set must be achievable, reliable, and with a particular time frame. Having dreams with no deadline to accomplish will leave you feeling lazy.

Achievable goals are always better than one long-term goal somewhere in the distant future.

2. Identify Strengths and Weaknesses

Now that you have defined goals for yourself, list down the strengths and weaknesses to help or prevent you from achieving them.

It is true that only you know yourself better, so writing down the strengths and weaknesses relating to a goal should not be a task.

In case you are unsure, you can always consult a friend or a mentor to assist with your strong and weak points.

3. Identify Opportunities

List down things that you think will enable you to achieve your goals faster. These are usually external factors that you can leverage for yourself to move ahead in your career.

Only if you're clear on your plan can you identify an opportunity that will help you move closer to accomplishing your aim.

4. Identify Threats

Threats are a superset of weaknesses that you contemplated for your SWOT analysis. Threats, however, can be external or internal.

Since we covered internal threats in the weakness quadrant of SWOT, here list down external threats. These threats will act as obstacles between you and your objective.

Only if you would have identified threats clearly, can you plan a counteract for them.

5. Prioritize

By now, you should be able to complete the academic SWOT analysis. Once complete, review the probe and make changes if required.

Viewing the SWOT should give you a clear understanding of what you need to prioritize. Next, look at all four areas of the SWOT analysis and start working towards your goal accordingly.

Also Check : 10 Tips for Staying Focused and Productive as A Student

Since students are aware of the SWOT analysis, its importance, and how we write it. Let us now see the uses of an academic SWOT analysis.

Below are the uses of student SWOT analysis.

Understanding yourself better
Building on strengths
Eradicating weaknesses
Leveraging opportunities
Counteracting threats
Time management
Jumping from one completed goal to another

With the SWOT analysis help, students would have identified their vital areas and know what needs more work. So, pick up a pen now and make the road to your future a lot smoother.

Also Check: 10 Healthy Habits for Students to Excel in Studies

What are the strengths and weaknesses of a student?

What are my threats as a student?

What is a SWOT analysis of myself?

What are the opportunities and threats?

POST YOUR COMMENT

SWOT Analysis: Assignment Overview

Discussion with students about the Week 2 SWOT assignment and other course questions (1 Hour)

Learning Objectives

At the end of this lesson you will learn:

What electronic commerce is and how it has evolved in three waves of development
Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives
How to identify opportunities for and barriers to electronic commerce initiatives
How economic forces have led to the development and continued growth of electronic commerce
How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
How the international nature of electronic commerce affects its growth and development

Electronic Commerce 12e: Chapter 1 Chapter Links

Chapter 1 Quiz on Canvas

Assignment/Discussion

SWOT Analysis Choose an e-commerce business that you might like to use for your course project this semester. This business can be real or fictitious, for-profit or nonprofit. To help you decide if your proposed business can be viable, you need to do a SWOT Analysis (SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats).

See below for some great SWOT examples.

For this assignment you will be use an E-commerce Plan template. Download it here.

After dowloading, change the file name by replacing "lastname" with your last name.
You will be turning this completed E-Commerce Plan in at the end of the semester.
Feel free to customize this plan in any way you like.
For your final project you will be creating a Web site for an e-commerce business or non-profit (real or fictitious). Use that business or non-profit for this assignment. You are not stuck with this choice. You can change your mind later.
Copy and paste the questions below into the E-commerce plan , and answer them to the best of your ability (1-2 sentences per question)
After answering the questions, write a paragraph summarizing your analysis and explain why your analysis leads you to believe your e-commerce business would be viable -- or not
Check your spelling and grammar
Submit your full report in the E-commerce Plan Word Document the Week 2 Discussion on Canvas
Paste your summary paragraph into a thread in Week 2 discussion.
Provide thoughtful comments on two other student's summaries (3 sentence minimum).

Answer these questions in your SWOT Analysis

Type of Business: What kind of business or non-profit organization is this?

Strengths: 1. What does your business do well? 2. Is your business strong in its market? (do research and support with evidence) 3. Does your business have a strong sense of purpose and the culture to support that purpose?

Weaknesses: 1. What does your business do poorly? 2. What problems could be avoided? 3. Are there any potential financial difficulties?

Opportunities: 1. Are industry tends moving upward? (do research, support with evidence, provide sources) 2. Do new markets exist for your products or services? (do research, support with evidence, provide sources) 3. Are there any new technologies you can exploit? (think about web-based or computer-based technologies)

Threats: 1. Who are your competitors? (be specific for your marketplace) 2. What are competitors doing well? 3. What obstacles do you face? 4. Are there troubling changes in your business environment such as technologies, laws, and regulations? (do research, support with evidence, provide sources)

Example SWOT Assignments:

Becky Plaza

Additional Reading:

How to Choose a Business to Start
What Is SWOT Analysis?
Other SWOT examples
SWOT Analysis Marketing Tools
SWOT Template in MS Word

Rubric for SWOT Assignment = 30 pts.

Rubric for swot assignment.

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5 Understanding an assignment title

Brompton Bicycle is a British company which manufactures folding bicycles aimed at commuters and others who want to be able to take their bicycle on public transport. You are going to examine an assignment question about Brompton Bicycle, and then access two sources of information about this company from the media, to practise using the SWOT framework to analyse the business.

A brand new red Brompton Bicycle in a semi-folded position on an exhibition display stand.

Read this question, which is a typical assignment question from a university Business and Management course. Underline the key concepts and highlight the instruction words .

Use the SWOT framework to analyse the internal and external environment of Brompton Bicycle as described in the case study . Provide recommendations to Brompton Bicycle about future actions they should take for business success .

Word count: 500–600 words

The instruction words tell you what to do. They inform you which framework to use, they ask you to ‘analyse’ and to ‘provide recommendations’. Identifying the instruction words in an assignment question is a crucial first step towards getting the answer right.

The key concepts include the SWOT framework, the internal and external environment, and case study, as described above. These are specific terms with specific meanings relating to a business context.

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Free SWOT Analysis Generator (AI Powered)

Conducting a SWOT analysis is a strategic move to understand your Strengths, Weaknesses, Opportunities, and Threats. This tool uncovers the internal and external factors that can impact your success. Strengths and Weaknesses are internal elements, reflecting your assets and shortcomings. Opportunities and Threats, on the other hand, are external, representing the landscape and potential hurdles you might encounter. A comprehensive SWOT analysis provides a panoramic view, equipping you to leverage your strengths, address your weaknesses, capitalise on opportunities, and mitigate threats. If you need a starting point, here’s an AI powered SWOT analysis generator to guide your exploration.

1. Is this for a person or a company?

2. what's the name, 3. can you give a brief overview of your company/person, 4. what would you consider as the strengths of your company/person, 5. are there any weaknesses or areas that could be improved, 6. can you identify any opportunities for growth or improvement, 7. are there any external threats that could impact your company/person, placeholder company swot analysis.

Strong brand
Limited market presence
Dependence on third-party vendors
Expand globally
Invest in R&D
Competitive market
Regulatory changes

Earlier in 1960, when corporate planning had not met with much success, Albert Humphrey of Stanford University developed a simple yet powerful framework called SWOT analysis to assess an organisation's internal and external environments.

It was a simple examination of what an organisation was doing well, the things that needed improvement, and the potential risks and opportunities on its horizon.

However, with time, this model has evolved and become an integral part of strategic planning in most organisations.

Today, SWOT analysis is used to evaluate not only an organisation's internal and external environments but also its competitors, products, services, and the industry as a whole. It helps businesses identify their strengths, weaknesses, opportunities and threats in a structured manner.

So what exactly is SWOT analysis and how does one conduct a SWOT analysis?

What Is SWOT Analysis?

SWOT analysis is a strategic planning tool used to evaluate the internal and external environments of an organisation.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths and weaknesses are intrinsic to the organisation, on which it has direct control. These can include aspects such as financial resources, human resources, brand reputation, and core competencies.

On the other hand, opportunities and threats are external to the organisation, over which it has little or no control. These can include factors like changes in consumer behaviour, technological advancements, new regulations or competitor actions.

Elements Of SWOT Analysis

SWOT analysis consists of four elements, which are further broken down into two categories- internal factors and external factors.

Internal Factors

Strengths: These are the positive attributes that give an organisation a competitive advantage over others.
Weaknesses: These are the negative aspects that an organisation needs to address in order to stay competitive and improve its performance.

External Factors

Opportunities: These are the external factors that an organisation can capitalize on to achieve its goals and objectives.
Threats: These are the potential risks and challenges posed by external factors that can affect an organisation's performance and hinder its growth.

How To Conduct A SWOT Analysis?

While there are no strict rules for conducting a SWOT analysis, here are some guidelines that can help you get started:

Identify the objective: The first step is to clearly define the purpose of the SWOT analysis and what you hope to achieve from it.
Gather relevant information: Collect data on internal factors such as financial reports, employee feedback, and customer satisfaction surveys, as well as external factors such as market trends, competitor insights, and industry reports.
Define the strengths: Identify the key strengths of your organisation, which can include aspects like a strong brand reputation, loyal customer base, and advanced technology.
Determine the weaknesses: Be honest in identifying your organisation's weaknesses, such as outdated processes, lack of skilled workforce or limited resources.
Explore opportunities: Analyse external factors to determine potential opportunities for growth and expansion, such as emerging markets, new products or partnerships.
Identify threats: Assess the external environment to identify potential risks and challenges that your organisation may face, such as economic downturns, changing consumer preferences or intense competition.
Analyse findings: Once you have completed the SWOT analysis, it's crucial to evaluate the results objectively and determine how they affect your organisation's goals and strategies.
Take action: Develop a plan of action to leverage your strengths, overcome weaknesses, seize opportunities and mitigate threats identified in the SWOT analysis.

SWOT Analysis Examples

Here are some real-world examples of how organisations have used SWOT analysis to gain a competitive edge and achieve their strategic objectives:

Starbucks SWOT Analysis

Here's an example of Starbucks' SWOT analysis.

Strengths: Strong brand reputation, global presence, and loyal customer base.
Weaknesses: High prices, increasing competition, and limited menu options for health-conscious consumers.
Opportunities: Expansion into new markets, diversification of products and services.
Threats: Changing consumer preferences, economic downturns, and intense competition from local coffee shops.

A simple analysis of this SWOT matrix means that even though Starbucks has a strong brand reputation and presence, it needs to focus on diversifying its menu options and exploring new markets to overcome the increasing competition and changing consumer preferences.

Apple SWOT Analysis

Strengths: Innovative products, loyal customer base, and strong financial performance.
Weaknesses: Dependence on a single product line (iPhone), lack of diversity in product offerings.
Opportunities: Expansion into emerging markets, diversification of product line and service offerings.
Threats: Intense competition from Samsung, changing consumer preferences and technological advancements.

In this SWOT analysis, Apple's main focus should be on diversifying its product line and exploring new markets to reduce its dependence on the iPhone.

Tesla SWOT Analysis

Here's an example of Tesla's SWOT analysis.

Strengths: Innovative technology, strong brand reputation, and environmental consciousness.
Weaknesses: High prices, limited production capabilities, and dependence on government subsidies.
Opportunities: Expansion into new markets, diversification of product line (electric trucks) and focus on sustainable energy solutions.
Threats: Intense competition from traditional car manufacturers, changing regulations regarding subsidies and lack of charging infrastructure for electric vehicles.

In this SWOT analysis, Tesla needs to focus on addressing its production limitations and reducing its dependence on government subsidies while continuing to innovate and expand into new markets.

What Is A SWOT Analysis Generator?

A SWOT analysis generator is a tool or software that helps organisations conduct a SWOT analysis quickly and efficiently. These generators use advanced algorithms to identify strengths, weaknesses, opportunities and threats based on data entered by the user. They can also provide visual representations of the SWOT matrix and suggest potential strategies to address identified issues.

Some SWOT analysis generators, like Feedough's SWOT matrix generator, may have additional features like AI-powered insights, comparison with industry benchmarks and collaboration capabilities. These tools can be useful for organisations of all sizes, from small businesses to large corporations, as they provide a structured approach to conducting a SWOT analysis and help in making data-driven decisions.

How To Use A SWOT Analysis Generator?

Using a SWOT analysis generator is similar to conducting a manual SWOT analysis, with the added benefits of speed and accuracy. Here's how you can use a SWOT analysis generator:

Choose a reliable tool: Start by selecting a reputable SWOT analysis generator that suits your needs.
Enter relevant data: Provide information about your organisation's internal factors, such as strengths and weaknesses, and external factors, like opportunities and threats.
Analyse the results: Once the generator processes the data, review the results to identify key insights and areas for improvement.
Develop an action plan: Based on the analysis, create a strategic plan of action to leverage strengths, overcome weaknesses, seize opportunities and mitigate threats.
Collaborate and share: Some generators allow for collaboration, so you can share the results with your team and work together to develop a comprehensive strategy.

Using a SWOT analysis generator can save time and effort while providing valuable insights that can guide strategic decision-making. However, it's essential to remember that these tools are meant to be used as aids and should not replace critical thinking or human judgement.

What are the benefits of SWOT analysis?

SWOT analysis is a simple but powerful tool that can help identify the strengths, weaknesses, opportunities and threats of a business, project or situation. It can help to: – Understand the internal and external factors that affect the performance and potential of the business or project. – Identify the areas that need improvement or change. – Find new ways to leverage the strengths and opportunities. – Develop strategies and action plans to achieve the goals and objectives.

How does SWOT analysis differ from PESTEL analysis?

While SWOT focuses on internal strengths and weaknesses, along with external opportunities and threats, PESTEL analysis delves into the wider macro-environmental factors affecting an organization. PESTEL examines Political, Economic, Social, Technological, Environmental, and Legal factors.

Can SWOT analysis be applied to personal development?

Absolutely. Individuals can use SWOT analysis to identify their personal strengths and weaknesses, as well as potential opportunities for growth and external challenges they might face in their personal or professional lives.

How often should one do a SWOT analysis?

There is no fixed rule on how often one should do a SWOT analysis. It depends on the nature and purpose of the analysis, as well as the changes and dynamics of the environment.

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Swot analysis assignment help: 5 steps to write a swot analysis (examples included).

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SWOT Analysis Assignment Help: Introduction to SWOT

Be it for a company or an assignment to submit in class, performing situational analysis is the best option to know about a company. When you have to write an assignment on any company, it is better to implement situational analysis, especially SWOT analysis. Wondering what a SWOT analysis is? Are you looking for SWOT analysis assignment help from experts? Read the below section to know more.

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Take a quick look at our quality assignment samples written by our expert writers.

What Is Swot Analysis? Complete Process Explained

Have a personal Swot analysis assignment to complete, but do not know how to write one or what it is?

SWOT is a situational analysis model that is used to know a company inside out. The SWOT model mainly discusses the external and internal factors that affect the company and its working. SWOT is an acronym for:

S – Strengths

This includes the factors that are considered to be the strong points of the company. These points benefit the working and growth of the company. Here are a few points we include in your Swot analysis class assignment :

What are the areas the company is good at?
What are some strong features of your services?
What are the qualities that make your company better than others?

W – Weakness

This includes the factors that are considered as the weak points of the company. These points are the reason that the company may face any downfall. Here are a few points we do not miss in your Swot analysis assignment :

What are the areas your company lacks?
How are your competitors better than your company?
What are some limitations to your resources and services?

O – Opportunities

This includes the factors that can turn to be good opportunities for the company. These points are the chances that can help in the company's growth and development. These are a few points we include in your assignment on swot analysis of a company:

Who are your competitors in the market?
What are the emerging needs of your products/services?
What marketing strategies can be implemented for your company?

T – Threats

This includes the factors that can be a threat to the company. These points are the reasons that can turn as a threat to the company if proper action is not taken on them in time. When we write a swot analysis assignment for students , we include these points in it:

Who are your emerging competitors?
What is negative press and media coverage?
How can the changing attitude of customers impact the company?

This is the SWOT model that can be used to perform a situational analysis of any company. Now, you might be wondering how to do a SWOT analysis or how to start a swot analysis assignment , right?

If yes, then read the below section.

Our experts have explained 'how to write a swot analysis in 5 steps' and included personal swot analysis assignment examples to help you understand it better.

How Do You Write a SWOT Analysis in 5 Simple Steps

Here is how our experts conduct a SWOT analysis. These are the steps our experts follow while writing an assignment on swot analysis for students .

1. Understand the Objective of SWOT Analysis

The first step of this process of writing an assignment about Swot analysis is to understand the objective of conducting a SWOT analysis of the company. Once your objective is defined, then the path is clear about proceeding further and performing better in the assignment.

2. Research About the Company, Industry, and Market

The next step of this process of performing swot analysis for assignment is to research the company, area of the industry, and the company's market. Our experts conduct in-depth research and get well acquainted with the company's facts to draft an informative assignment.

3. List Out Strengths, Weakness, Opportunities & Threats

Now that we have gained enough information about the company, it is time to list the company's strengths, weaknesses, opportunities, and threats. We make sure to analyze the company from different perspectives before listing out the different elements of the swot analysis in strategic management assignment.

4. Arrange the List and Organize Them Separately

Once the four factors of the swot analysis in assignment are explained clearly, then arrange the list properly. Separate all the four elements in different sections, each different explaining factors in detail. Then, according to your professor's requirements, we can summarize or prepare a report of your SWOT analysis.

5. Read, Edit and Proofread the List to Ensure It Is Error-free

The final step of this process is to read the assignment, edit and proofread it. Once we complete writing your swot analysis marketing plan assignment , we make sure to edit and proofread it well. In this way, we ensure that your assignment is flawless and plagiarism-free.

These are the five simple steps that our experts follow for conducting a SWOT analysis and writing a swot analysis marketing assignment . And, in case you need more assistance, you can always turn to our experts.

Top Examples of SWOT Analysis to Include in Your Assignment

Are you looking for a swot analysis assignment example ? Here are a few examples of conducting a SWOT analysis on top companies for your assignment writing task:

IKEA Case Study

If you are writing an assignment on Swot analysis of Nokia , then you can follow the steps mentioned above or seek our expert's assistance. Here is an example of the Ikea case study drafted by our experts.

IKEA, a leading furniture retailer in the world, is one of the top suggestions for students looking to write an interesting assignment. Here is a brief analysis of Ikea using the SWOT model:

McDonald’s Case Study

If you are writing a Samsung Swot analysis assignment , then you are at the right place. Assignment Prime experts draft the best case studies. Here is an example of McDonald’s case study swot analysis.

McDonald’s is a multinational company that has the widest fast-food chain across the globe. This is a yummy choice for students looking forward to writing an assignment to impress their professor. Here is how you can perform a SWOT analysis on this company:

Zara Case Study

If you are writing an assignment on Swot analysis of Walton , then here is something for you. Our experts draft a flawless assignment on Swot analysis, still, aren’t sure? Here is an example on Zara case study :

These are some swot analysis assignment sample that you can refer to know how our writers draft your assignment. Here are a few more brands on which our experts have conducted Swot analysis; Check them out:

Apple Case Study
Asda Case Study
Nike Case Study
Tesco Case Study

You can check these example of Swot analysis assignment or ask our experts for more. But, if you are facing any trouble with assignment writing, then move to the below section.

“Who Can Help with My Swot Analysis Assignment?” Experts Can!

Are you worried about who can help you perform Swot analysis and draft a perfect assignment or “Who can write my Swot analysis assignment ”? If yes, then our assignment help experts at Assignment Prime can help you.

Our professional writers have pursued their degrees from renowned universities and are experts in their respective fields. This helps them in drafting a perfect assignment and providing you with unmatchable SWOT analysis assignment help services that can impress your professor and get you the desired grades every time.

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A comprehensive guide to creating your personal SWOT Analysis
35 Powerful SWOT Analysis Templates & Examples
26 Powerful SWOT Analysis Templates & Examples
SWOT Analysis Chart
40 Powerful SWOT Analysis Templates & Examples
23 Best Personal SWOT Analysis Examples for Students (2024)

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23 Best Personal SWOT Analysis Examples for Students
2. Personal SWOT Analysis Example. Goal: To gain confidence at university. Strengths. - I can confidently write information on paper to communicate a message to my teacher. - I know I am capable of achieving things when I put my mind to it. - I did well in high school and know that I am academically minded. - I know that I can study ...
Personal SWOT Analysis: How To Conduct One (With Examples)
How to conduct a personal SWOT analysis. When learning how to do a personal SWOT analysis, start by dividing a sheet of paper or digital document into four quadrants (one for each SWOT section). Then, it's time to ask the hard questions, using humility and self-awareness to respond without self-serving biases.
Personal SWOT Analysis: Quick Guide (with Examples)
Personal SWOT Opportunity Analysis Example. Work Opportunity: Jenny works at Microsoft and could get me into an interview. Work Opportunity: If I improve sales by 15% I can get a promotion. Education Opportunity: There's a free online course for learning how to make a website.
Personal SWOT Analysis
A SWOT matrix is a framework for analyzing your strengths and weaknesses as well as the opportunities and threats that you face. This helps you focus on your strengths, minimize your weaknesses, and take the greatest possible advantage of opportunities available to you. Use our Personal SWOT Analysis Skillbook to explore further how you can use ...
How to Write a SWOT Analysis (Template and Examples Included)
An Example of a Personal SWOT Analysis . An Example of a Business SWOT Analysis . Final Words. The humble but effective SWOT analysis will produce a detailed map of your current environment—its hills and valleys alike. Knowing how to write a SWOT analysis will provide you with the vantage point you need to choose a direction and blaze a trail ...
SWOT Analysis: Examples and Templates [2024] • Asana
SWOT analysis: Examples and templates. Alicia Raeburn. February 24th, 2024 11 min read. Summary. A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It's used for strategic planning and to stay ahead of market trends.
How to Do a SWOT Analysis (Examples & Free Template!)
First, you should attempt to match your strengths with your opportunities. Next, you should try to convert weaknesses into strengths. Let's take a look how this works. 1. Harness your strengths. One of the best things about the strengths you identified in your SWOT analysis is that you're already doing them.
How to Write a SWOT Analysis Paper
Successful businesses and people have been conducting SWOTs since at least the mid-twentieth century and have refined the process over time. The four categories you will explore in your SWOT analysis paper are Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). You can use SWOT analysis to help you assess your position in project planning, business development, finance ...
How to Perform a SWOT Analysis
To perform a SWOT (strength, weakness, opportunities, and threats) analysis, assemble a matrix and take an objective look at your business. Write down your observations, summarize your findings, and plan your next steps together with your team. "A SWOT analysis is designed to shed light on four separate aspects of your business and help in ...
How to create a personal SWOT analysis in 5 steps
Use the squares to make your lists under the different categories. You can include as many items in the squares as you need to form a thorough conclusion. Here are some steps you can follow to create a personal SWOT analysis: 1. List your relevant strengths. Think about the strengths you have that can help you reach your goal.
160 Examples for a Personal SWOT
An overview of personal SWOTs with examples. A personal SWOT is a brainstorming activity whereby you identify your current strengths, weaknesses, opportunities and threats.SWOT analysis is a common business planning tool that can be easily extended to develop plans in life. The following are examples of things that commonly go into a personal swot.
How to Write Your SWOT AND PESTLE ANALYSIS Assignment: Easy Guide
In writing SWOT and PESTLE analysis assignments, it is essential to follow the guidelines for effective analysis assignments. These guidelines include conducting a thorough analysis of each component, identifying key strengths, weaknesses, opportunities, and threats, and presenting your findings clearly and concisely.
SWOT Analysis Template & Examples for Project Management
Examples of project threats. A competitor is releasing a similar product on a faster timeline. The software code base for a section was recently released and could be buggy. A project vendor hasn't been responsive. A team member is on maternity leave for 3 months. The client won't give you access to other stakeholders.
SWOT Analysis for Students: How to Write, Examples
While doing a SWOT analysis, students need not follow the same order of identifying strengths first, then weaknesses. Here is a process that students can follow to start. Identify Goals. Identify Strengths and Weaknesses. Identify Opportunities. Identify Threats. Prioritize. 1. Identify Goals.
Personal SWOT Analysis busm 119
4. Personal SWOT Analysis Assignment Skills Inventory: 8. 1Short case analysis Tim Hortons BUSN 119- near perfect sample 1 - Copy. 13. Study Guide for BUSN 119 Test 2 - 2018/2019. 2. BUSN119 - Week 2 - Scavenger Hunt Personal Success Part 1. 4.
How to Write a Personal SWOT Analysis Assignment
While doing your #management assignment, you need to do the SWOT analysis, anytime you talk about an organization.Here are some personal #swot #analysis #ass...
CSIT146: Introduction
This business can be real or fictitious, for-profit or nonprofit. To help you decide if your proposed business can be viable, you need to do a SWOT Analysis (SWOT stands for Strengths, Weaknesses, Opportunities, and Threats). See below for some great SWOT examples. For this assignment you will be use an E-commerce Plan template. Download it here.
Business communication: writing a SWOT analysis
They inform you which framework to use, they ask you to 'analyse' and to 'provide recommendations'. Identifying the instruction words in an assignment question is a crucial first step towards getting the answer right. The key concepts include the SWOT framework, the internal and external environment, and case study, as described above.
Free SWOT Analysis Generator (AI Powered)
SWOT analysis is a strategic planning tool used to evaluate the internal and external environments of an organisation. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are intrinsic to the organisation, on which it has direct control. These can include aspects such as financial resources, human ...
SWOT Analysis (ENT300)
SWOT Analysis (ENT300) Course: Fundamentals of Entrepreneurship (ENT 300) 999+ Documents. ... Assignment 1 - SWOT ANALYSIS; Minddy Binti Lim; Administration manager; Business PLAN - RAUB Steakhouse-1; Nurul Izana BT MOHD Suffian CASE Study; ENT CASE Study - goodluck; Preview text.
No.1 SWOT Analysis Assignment Help
1. Understand the Objective of SWOT Analysis. The first step of this process of writing an assignment about Swot analysis is to understand the objective of conducting a SWOT analysis of the company. Once your objective is defined, then the path is clear about proceeding further and performing better in the assignment. 2.
4-2 Assignment: SWOT Analysis
HRM 200 Module Four Assignment SWOT Analysis Template Choosing Technologies to Support the Employee Life Cycle Tool 1 SWOT Analysis: Interview Stream Strengths Weaknesses Increased efficiency for recruiter. Time saver for both recruiter and applicant. User-friendly interface. Newer program (not well-known). No free trial.

23 Best Personal SWOT Analysis Examples for Students

Personal SWOT Analysis Examples for Students

2. Personal SWOT Analysis Example

3. Academic Writing Example

4. New Student Example

5. College Student Example

6. International Student Example

7. Education Student Example

8. Sociology Student Example

9. Bachelor of Arts Student Example

10. High School Student Example

11. Math and Science Example

12. Digital Marketing Example

13. Masters Degree Example

14. Business Student Example

15. Nursing Student Example

16. Teacher Example

17. PhD Student Example

18. Internship or Practicum Example

19. Exchange Student Example

20. Thesis or Dissertation Example

21. Teamwork and Groupwork Example

22. Psychology Student Example

23. Graduating Student Example

What does SWOT Analysis Stand For?

What is the Purpose of a SWOT Analysis?

How to Do a SWOT Analysis

What to Write for Weaknesses

What to Write for Opportunities

What to Write for Threats

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Use a personal SWOT analysis to discover your strengths and weaknesses

Transform your life

What’s a personal SWOT analysis?

Opportunities

Elizabeth Perry, ACC

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Personal SWOT Analysis: Quick Guide (with Examples)

What Is a Personal SWOT Analysis?

What Does SWOT Stand For?

Business SWOT Analysis Versus Personal SWOT Analysis

Benefits of Conducting a Personal SWOT Analysis

When Should You Conduct a Personal SWOT Analysis?

Preparing for a Job Interview

After College Graduation

When Deciding on a College Degree

During Job Self-Evaluations

Whenever Your Life Needs a Change

How to Make a Personal SWOT Analysis

Strengths Analysis

Personal SWOT Strength Analysis Example

Weaknesses Analysis

Personal SWOT Weaknesses Analysis Example

Opportunity Analysis

Work Opportunity Analysis

Education Opportunity Analysis

Personal Life Opportunity Analysis

Personal SWOT Opportunity Analysis Example

Threat Analysis

Personal SWOT Threat Analysis Example

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3. Material Design SWOT Analysis Template

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