persuasive essay writing tips

• Features for Creative Writers
• Features for Work
• Features for Higher Education
• Features for Teachers
• Features for Non-Native Speakers
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers

How to Start an Essay with Strong Hooks and Leads

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

Share This Article:

The Official Wordtune Guide

An Expert Guide to Writing Effective Compound Sentences (+ Examples)

A Step-by-Step Guide to Writing a Stellar Literature Review (with Help from AI)

Looking for fresh content, thank you your submission has been received.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

• Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
• Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
• Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
• Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

• Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
• Reasons the thesis is correct or at least reasonable.
• Evidence that supports each reason, often occurring right after the reason the evidence supports.
• Acknowledgement of objections.
• Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context  to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

• Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
• Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
• Debate: The writer briefly alludes to a debate over how to respond to the problem.
• Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say:  The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston  offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

• Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
• Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g.,  alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
• It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
• You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis.  At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only  what  we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of  Proust and the Squid: The Story and Science of the Reading Brain . “We are  how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

• Could someone disagree with your claim?  If so, why? Explain this opposing perspective in your own argument, and then respond to it.
• Could someone draw a different conclusion from any of the facts or examples you present?  If so, what is that different conclusion? Explain this different conclusion and then respond to it.
• Could a reader question any of your assumptions or claims?  If so, which ones would they question? Explain and then respond.
• Could a reader offer a different explanation of an issue?  If so, what might their explanation be? Describe this different explanation, and then respond to it.
• Is there any evidence out there that could weaken your position?  If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

• If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
• If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
• If the counterargument perspective is one that contains a different  interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
• If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use  transitional phrases  in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

• Researchers have challenged these claims with…
• Critics argue that this view…
• Some readers may point to…
• A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

• Indeed, some of those points are valid. However, . . .
• While I agree that . . . , it is more important to consider . . .
• These are all compelling points. Still, other information suggests that . .
• While I understand  . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

• Summarize the main points
• Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people  think  or  act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction]  “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001  that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

• Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
• Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate  voice .
• Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
• Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Write What Matters Copyright © 2020 by Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Persuasive Essay: A Guide for Writing

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

• Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
• Background. Provide context for the issue or topic you're addressing.
• Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

• Topic Sentence. Introduce the first key point supporting your thesis.
• Supporting Evidence. Include facts, statistics, or examples that back up your point.
• Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

• Topic Sentence. Introduce the second key point supporting your thesis.
• Supporting Evidence. Provide relevant information or examples to bolster your argument.
• Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

• Topic Sentence. Introduce the third key point supporting your thesis.
• Supporting Evidence. Present compelling evidence or examples.
• Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

• Address opposing views. Acknowledge and counter opposing arguments.
• Refutation. Explain why the counterargument is invalid or less convincing.
• Summarize main points. Recap the key arguments from the body paragraphs.
• Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

• Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

Take Your Persuasive Writing to the Next Level!

Give us your task to amaze your readers with our tried-and-true methods

How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

• Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

• Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

• Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

• Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

• Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

• Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

• Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

• Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

Want to Easily Influence Your Readers?

Buy your persuasive essay right away to start using words to change the world!

What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay, related articles.

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

• Interesting : The topic should appeal both to you and to your intended readers.
• Researchable : A body of knowledge should already exist on the topic.
• Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
• Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

• Who is affected by this problem and how?
• Have previous efforts or polices been made to address this problem? – What are they?
• Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

• Are there advantages and/or disadvantages of technology within primary and secondary education?
• Which types of technology are considered the best in terms of quality and endurance?
• What types of technology and/or programs do students like using and why?
• Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

• 1. Introduction: Tell them what you will tell them.
• a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
• b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
• c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
• 2. Body: Tell them.
• a. Defend the claim with logical reasons and practical examples based on research.
• b. Anticipate objections to the claim and refute or accommodate them with research.
• c. Consider alternate positions or solutions using examples from research.
• d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
• 3. Conclusion: Tell them what you told them.
• a. Recap the main points to reinforce the importance of the issue.
• b. Restate the thesis in new wording to reinforce your position.
• c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

Share this:

• Click to email a link to a friend (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on Twitter (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Pinterest (Opens in new window)
• Click to print (Opens in new window)

Follow Blog via Email

Enter your email address to follow this blog and receive email notifications of new posts.

Email Address

• RSS - Posts
• RSS - Comments
• COLLEGE WRITING
• USING SOURCES & APA STYLE
• EFFECTIVE WRITING PODCASTS
• LEARNING FOR SUCCESS
• PLAGIARISM INFORMATION
• FACULTY RESOURCES
• Student Webinar Calendar
• Academic Success Center
• Writing Center
• About the ASC Tutors
• DIVERSITY TRAINING
• PG Peer Tutors
• PG Student Access

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

• College Writing
• Using Sources & APA Style
• Learning for Success
• Effective Writing Podcasts
• Plagiarism Information
• Faculty Resources
• Tutor Training

Twitter feed

Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

People also read

Easy and Unique Persuasive Essay Topics with Tips

The Basics of Crafting an Outstanding Persuasive Essay Outline

Ace Your Next Essay With These Persuasive Essay Examples!

Persuasive Essay About Gun Control - Best Examples for Students

Top Examples of Persuasive Essay about Covid-19

Learn How To Write An Impressive Persuasive Essay About Business

Learn How to Craft a Compelling Persuasive Essay About Abortion With Examples!

Make Your Point: Tips and Examples for Writing a Persuasive Essay About Online Education

Learn How To Craft a Powerful Persuasive Essay About Bullying

Craft an Engaging Persuasive Essay About Smoking: Examples & Tips

Learn How to Write a Persuasive Essay About Social Media With Examples

Craft an Effective Argument: Examples of Persuasive Essay About Death Penalty

Share this article

It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

On This Page On This Page -->

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

• Ethos (appeal to ethics) 
• Pathos (appeal to emotion)
• Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

Tough Essay Due? Hire a Writer!

How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

• Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

• Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

• Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

• The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

• Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

• Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

• Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

• Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

• Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

• Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

• Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

• Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

• Should the government increase taxes on sugary foods to reduce obesity? 
• Do standardized tests accurately measure student intelligence and aptitude? 
• Should studying a foreign language be mandatory in schools? 
• Should all high school students complete community service hours before graduating? 
• Are video games affecting the concentration and cognitive development of children? 
• Should genetically modified foods be labeled as such in stores? 
• Are the current copyright laws protecting artists and content creators enough? 
• Should college tuition be reduced for all students? 
• Is the use of animals in medical research ethical? 
• Should the use of drones be regulated by the government? 
• Should college athletes receive payment for their performance? 
• Should students be allowed to have cell phones in school? 
• Is drug testing in schools an effective way to prevent substance abuse? 
• Does social media promote a healthy lifestyle or contribute to cyber bullying? 
• Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

If you are looking for an essay writing service , look no further than CollegeEssay.org! Our experienced essay writer can provide the assistance you need to produce an essay that meets the highest standards.

Let our persuasive essay writer handle the hard work and get you started on your path to success.

Try our AI essay writer and elevate your writing to new heights today!

Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

Cathy A. (Literature, Marketing)

For more than five years now, Cathy has been one of our most hardworking authors on the platform. With a Masters degree in mass communication, she knows the ins and outs of professional writing. Clients often leave her glowing reviews for being an amazing writer who takes her work very seriously.

Paper Due? Why Suffer? That’s our Job!

Keep reading

• Privacy Policy
• Cookies Policy
• Terms of Use
• Refunds & Cancellations
• Our Writers
• Success Stories
• Our Guarantees
• Affiliate Program
• Referral Program
• AI Essay Writer

Disclaimer: All client orders are completed by our team of highly qualified human writers. The essays and papers provided by us are not to be used for submission but rather as learning models only.

• How It Works
• Prices & Discounts

Easy Steps to Writing a Persuasive Essay

Table of contents

If you’ve ever found yourself in a heated debate, passionately arguing a point, you already understand the essence of a persuasive essay. But let's clarify - what exactly is a persuasive essay? In simple terms, it's a piece of writing that takes a stand on a particular issue, and then uses facts, logic, and persuasion to convince the reader to agree with the author's viewpoint. Sounds challenging? It can be, especially if you're just starting out in the world of essay writing.

But why is learning to write persuasive essays so important? Well, these essays are not just assignments you complete for a grade. They're exercises in critical thinking, research, and communication. They help you refine your ability to argue a point convincingly, a skill that's invaluable in many career fields and everyday life situations.

As with any new skill, beginners might stumble over a few hurdles. It's completely normal. Crafting a persuasive essay that truly resonates requires a good understanding of your topic, strong arguments, a knack for counter-arguments, and of course, a dash of writing flair. Some common challenges beginners face include finding a compelling topic, structuring the essay properly, presenting strong arguments, and effectively addressing counter-arguments. It may feel like a lot, but don't worry. This guide is here to break it down step-by-step and make the process more manageable.

[VIEW] Quality Persuasive Essay Sample Written by Our Writer

Up next, we'll delve into the key elements of a persuasive essay and how you can master them. Whether you're writing for a class assignment, a debate team, or just want to convince your friends why your favorite show is the best, these tips will come in handy. And for those who might still struggle, remember: there's always help available - like the expert essay writing services at Writers Per Hour that can guide you through every step of the process.

Intrigued? Keep reading. It’s time to dive into the nuts and bolts of persuasive essay writing.

Understanding Persuasive Essays

KEY POINTS : " A persuasive essay comprises a thesis statement that declares your stance, supporting arguments that back up your viewpoint, counterarguments that tackle potential objections, and a firm conclusion that restates your thesis and arguments. The key to effective persuasion lies not only in a solid argument but also in understanding and appealing to your audience's interests and viewpoints. "

Persuasive essays might seem like an uphill battle, especially if you're new to the game. Don't fret, though! Understanding what makes a persuasive essay tick is the first significant stride you'll take on this journey. So let's break it down.

At the heart of every persuasive essay are a few key components. First up, we have the thesis statement . This is where you clearly state your viewpoint on the topic at hand. It's the flag you plant in the ground, the stand you're taking. For example, if you're writing about the merits of adopting a plant-based diet, your thesis statement might be, "Adopting a plant-based diet is beneficial for health, the environment, and animal welfare."

Then come your supporting arguments. These are the pillars that hold up your thesis statement. If the thesis statement is your claim, the supporting arguments are your evidence. Sticking with our plant-based diet example, you might argue that this diet is healthier because it's lower in saturated fats, helps the environment by reducing the demand for animal agriculture, and promotes animal welfare by reducing reliance on factory farming.

However, any good persuasive essay also addresses counterarguments . This is where you anticipate objections to your viewpoint and refute them. You might address counterarguments like the belief that plant-based diets lack sufficient protein or the notion that they are more expensive, offering evidence and arguments to the contrary.

Finally, your persuasive essay will conclude with a strong conclusion that reinforces your thesis statement and supporting arguments, refutes key counterarguments, and leaves your reader convinced of your viewpoint.

Another key element to consider when writing a persuasive essay is the audience . Knowing who your readers are, what they care about, and how they might react to your arguments is crucial to persuading them effectively. It’s not enough to have strong arguments—you also need to present them in a way that resonates with your audience.

As we venture into the steps of writing a persuasive essay, keep these elements in mind. They'll be your compass guiding you through the process. And if you're feeling lost, remember, the expert services at Writers Per Hour can offer guidance every step of the way.

5 Steps to Writing a Persuasive Essay

So, you've got a grasp on what a persuasive essay is and the key components it needs. Great! Now it's time to dive into the nitty-gritty - the step-by-step process of crafting your persuasive masterpiece.

Step 1: Topic Selection

This is where it all starts. Select a topic for your persuasive essay that's both debatable and interesting to you. If you're invested in the topic, your passion will shine through in your writing, making your arguments more convincing.

Step 2: Research

Once you've chosen your topic, it's time to hit the books (or the internet). Look for reliable sources that provide strong evidence to support your arguments. Remember, quality over quantity. It's better to have a few strong, well-sourced arguments than a pile of weak, unsupported ones.

Step 3: Outline Creation

Now, let's get organized. An outline helps you structure your essay and ensures that every argument has its place. Start with your thesis statement , list out your main arguments, anticipate potential counterarguments, and plan your conclusion. An outline doesn't just keep your writing on track; it can also help you spot weak points in your argument before you begin writing.

Step 4: Drafting the Essay

With your outline in hand, it's time to start writing. Begin with a compelling introduction that hooks your reader and presents your thesis statement. Then, move onto the body of your essay, where you'll lay out your arguments and address counterarguments. Finally, wrap everything up with a strong conclusion that reinforces your thesis and arguments.

Step 5: Revising and Editing

Once you've got your draft, it's time for the hard (but necessary) work of revising and editing. Check for clarity, coherence, and persuasiveness. Make sure your arguments are solid and your evidence is strong. And of course, proofread for grammar, punctuation, and spelling errors.

Each of these steps plays a vital role in crafting a persuasive essay that hits the mark. It's a process that requires time, effort, and patience, but the end result is worth it: a persuasive essay that can sway even the most stubborn of minds.

And remember, if you ever feel stuck or overwhelmed, don't hesitate to seek help. Services like Writers Per Hour are available to assist you through every step of this process, from topic selection to final revisions.

Overcoming Common Challenges in Persuasive Essay Writing

As with any skill, mastering persuasive essay writing comes with its own set of challenges, especially when you're a beginner. Here, we'll address some of the most common hurdles and how to overcome them.

Selecting a Compelling Topic : One of the first obstacles beginners often face is choosing a topic that's both interesting and debatable. If you're struggling with this, consider what issues you feel passionate about. Then, think about whether these issues have multiple perspectives that can be argued.

Structuring the Essay : Crafting a persuasive essay isn't just about making compelling arguments; it's also about presenting them in an organized, logical way. If structuring your essay feels daunting, creating a detailed outline before you start writing can be a game-changer. This helps ensure your arguments flow logically and makes the writing process smoother.

Crafting Strong Arguments : Persuasive writing hinges on the strength of your arguments. Beginners often struggle with making their arguments compelling and credible. Overcome this by conducting thorough research, using reliable sources, and making sure each argument directly supports your thesis.

Addressing Counterarguments : It can be intimidating to think about someone disagreeing with your viewpoint, but addressing counterarguments is a crucial part of persuasive writing. Practice empathy and try to understand the other perspective. This can help you refute counterarguments effectively and make your essay more persuasive.

Remember, every writer faces challenges, especially when they're just starting out. It's part of the learning process. But with patience, practice, and a little help when needed (like from the professional persuasive writing services at Writers Per Hour), you can overcome these hurdles and become a persuasive essay pro.

Learning to craft a compelling persuasive essay is an invaluable skill that extends beyond just academic writing. It equips you with the ability to argue your viewpoint convincingly, a skill that's useful in various career fields and everyday life situations.

In this guide, we've broken down the key components of a persuasive essay and provided a step-by-step approach to crafting your own. We've also touched upon the common challenges beginners face and how to overcome them. But remember, as with any skill, mastering persuasive essay writing requires practice and patience. Don't be discouraged if your first few attempts don't turn out as you hoped. Every essay is a learning opportunity.

And of course, if you ever find yourself stuck or overwhelmed, remember that you're not alone. Professional services like Writers Per Hour are here to provide guidance and assistance at every step of the way.

From selecting a compelling topic and researching reliable sources, to drafting your arguments and refining your final draft, writing a persuasive essay is a journey. We hope this guide has illuminated the path and made the journey a little less daunting.

Additional Resources

As you embark on your persuasive essay writing journey, it's helpful to have a toolbox of resources at your disposal. Here are a few online resources that can further enhance your understanding and improve your persuasive writing skills:

1. Purdue Online Writing Lab (OWL) : Purdue OWL is a fantastic resource for all things related to writing. Their section on Argumentative Essays offers in-depth guidance on writing persuasive essays.

2. The Writing Center, University of North Carolina at Chapel Hill : The Writing Center provides a detailed guide on Argument Essays that includes strategies, examples, and tips for effective persuasive writing.

3. Khan Academy : Known for its extensive range of free online courses, Khan Academy offers a comprehensive course on Grammar that can help refine your writing skills.

4. TED-Ed : TED-Ed's YouTube channel features a useful video on "How to Make Your Writing More Persuasive" that offers a quick overview of persuasive writing techniques.

Remember, writing is a skill that improves over time and with practice. Utilize these resources, alongside the tips and strategies we've discussed in this guide, to hone your persuasive writing skills. And as always, if you need additional help, the professional writing services at Writers Per Hour are just a click away.

Share this article

Achieve Academic Success with Expert Assistance!

Crafted from Scratch for You.

Ensuring Your Work’s Originality.

Transform Your Draft into Excellence.

Perfecting Your Paper’s Grammar, Style, and Format (APA, MLA, etc.).

Calculate the cost of your paper

Get ideas for your essay

Choose Your Test

Sat / act prep online guides and tips, 113 perfect persuasive essay topics for any assignment.

General Education

Do you need to write a persuasive essay but aren’t sure what topic to focus on? Were you thrilled when your teacher said you could write about whatever you wanted but are now overwhelmed by the possibilities? We’re here to help!

Read on for a list of 113 top-notch persuasive essay topics, organized into ten categories. To help get you started, we also discuss what a persuasive essay is, how to choose a great topic, and what tips to keep in mind as you write your persuasive essay.

What Is a Persuasive Essay?

In a persuasive essay, you attempt to convince readers to agree with your point of view on an argument. For example, an essay analyzing changes in Italian art during the Renaissance wouldn’t be a persuasive essay, because there’s no argument, but an essay where you argue that Italian art reached its peak during the Renaissance would be a persuasive essay because you’re trying to get your audience to agree with your viewpoint.

Persuasive and argumentative essays both try to convince readers to agree with the author, but the two essay types have key differences. Argumentative essays show a more balanced view of the issue and discuss both sides. Persuasive essays focus more heavily on the side the author agrees with. They also often include more of the author’s opinion than argumentative essays, which tend to use only facts and data to support their argument.

All persuasive essays have the following:

• Introduction: Introduces the topic, explains why it’s important, and ends with the thesis.
• Thesis: A sentence that sums up what the essay be discussing and what your stance on the issue is.
• Reasons you believe your side of the argument: Why do you support the side you do? Typically each main point will have its own body paragraph.
• Evidence supporting your argument: Facts or examples to back up your main points. Even though your opinion is allowed in persuasive essays more than most other essays, having concrete examples will make a stronger argument than relying on your opinion alone.
• Conclusion: Restatement of thesis, summary of main points, and a recap of why the issue is important.

What Makes a Good Persuasive Essay Topic?

Theoretically, you could write a persuasive essay about any subject under the sun, but that doesn’t necessarily mean you should. Certain topics are easier to write a strong persuasive essay on, and below are tips to follow when deciding what you should write about.

It’s a Topic You Care About

Obviously, it’s possible to write an essay about a topic you find completely boring. You’ve probably done it! However, if possible, it’s always better to choose a topic that you care about and are interested in. When this is the case, you’ll find doing the research more enjoyable, writing the essay easier, and your writing will likely be better because you’ll be more passionate about and informed on the topic.

You Have Enough Evidence to Support Your Argument

Just being passionate about a subject isn’t enough to make it a good persuasive essay topic, though. You need to make sure your argument is complex enough to have at least two potential sides to root for, and you need to be able to back up your side with evidence and examples. Even though persuasive essays allow your opinion to feature more than many other essays, you still need concrete evidence to back up your claims, or you’ll end up with a weak essay.

For example, you may passionately believe that mint chocolate chip ice cream is the best ice cream flavor (I agree!), but could you really write an entire essay on this? What would be your reasons for believing mint chocolate chip is the best (besides the fact that it’s delicious)? How would you support your belief? Have enough studies been done on preferred ice cream flavors to support an entire essay? When choosing a persuasive essay idea, you want to find the right balance between something you care about (so you can write well on it) and something the rest of the world cares about (so you can reference evidence to strengthen your position).

It’s a Manageable Topic

Bigger isn’t always better, especially with essay topics. While it may seem like a great idea to choose a huge, complex topic to write about, you’ll likely struggle to sift through all the information and different sides of the issue and winnow them down to one streamlined essay. For example, choosing to write an essay about how WWII impacted American life more than WWI wouldn’t be a great idea because you’d need to analyze all the impacts of both the wars in numerous areas of American life. It’d be a huge undertaking. A better idea would be to choose one impact on American life the wars had (such as changes in female employment) and focus on that. Doing so will make researching and writing your persuasive essay much more feasible.

List of 113 Good Persuasive Essay Topics

Below are over 100 persuasive essay ideas, organized into ten categories. When you find an idea that piques your interest, you’ll choose one side of it to argue for in your essay. For example, if you choose the topic, “should fracking be legal?” you’d decide whether you believe fracking should be legal or illegal, then you’d write an essay arguing all the reasons why your audience should agree with you.

Arts/Culture

• Should students be required to learn an instrument in school?
• Did the end of Game of Thrones fit with the rest of the series?
• Can music be an effective way to treat mental illness?
• With e-readers so popular, have libraries become obsolete?
• Are the Harry Potter books more popular than they deserve to be?
• Should music with offensive language come with a warning label?
• What’s the best way for museums to get more people to visit?
• Should students be able to substitute an art or music class for a PE class in school?
• Are the Kardashians good or bad role models for young people?
• Should people in higher income brackets pay more taxes?
• Should all high school students be required to take a class on financial literacy?
• Is it possible to achieve the American dream, or is it only a myth?
• Is it better to spend a summer as an unpaid intern at a prestigious company or as a paid worker at a local store/restaurant?
• Should the United States impose more or fewer tariffs?
• Should college graduates have their student loans forgiven?
• Should restaurants eliminate tipping and raise staff wages instead?
• Should students learn cursive writing in school?
• Which is more important: PE class or music class?
• Is it better to have year-round school with shorter breaks throughout the year?
• Should class rank be abolished in schools?
• Should students be taught sex education in school?
• Should students be able to attend public universities for free?
• What’s the most effective way to change the behavior of school bullies?
• Are the SAT and ACT accurate ways to measure intelligence?
• Should students be able to learn sign language instead of a foreign language?
• Do the benefits of Greek life at colleges outweigh the negatives?
• Does doing homework actually help students learn more?
• Why do students in many other countries score higher than American students on math exams?
• Should parents/teachers be able to ban certain books from schools?
• What’s the best way to reduce cheating in school?
• Should colleges take a student’s race into account when making admissions decisions?
• Should there be limits to free speech?
• Should students be required to perform community service to graduate high school?
• Should convicted felons who have completed their sentence be allowed to vote?
• Should gun ownership be more tightly regulated?
• Should recycling be made mandatory?
• Should employers be required to offer paid leave to new parents?
• Are there any circumstances where torture should be allowed?
• Should children under the age of 18 be able to get plastic surgery for cosmetic reasons?
• Should white supremacy groups be allowed to hold rallies in public places?
• Does making abortion illegal make women more or less safe?
• Does foreign aid actually help developing countries?
• Are there times a person’s freedom of speech should be curtailed?
• Should people over a certain age not be allowed to adopt children?

Government/Politics

• Should the minimum voting age be raised/lowered/kept the same?
• Should Puerto Rico be granted statehood?
• Should the United States build a border wall with Mexico?
• Who should be the next person printed on American banknotes?
• Should the United States’ military budget be reduced?
• Did China’s one child policy have overall positive or negative impacts on the country?
• Should DREAMers be granted US citizenship?
• Is national security more important than individual privacy?
• What responsibility does the government have to help homeless people?
• Should the electoral college be abolished?
• Should the US increase or decrease the number of refugees it allows in each year?
• Should privately-run prisons be abolished?
• Who was the most/least effective US president?
• Will Brexit end up helping or harming the UK?

• What’s the best way to reduce the spread of Ebola?
• Is the Keto diet a safe and effective way to lose weight?
• Should the FDA regulate vitamins and supplements more strictly?
• Should public schools require all students who attend to be vaccinated?
• Is eating genetically modified food safe?
• What’s the best way to make health insurance more affordable?
• What’s the best way to lower the teen pregnancy rate?
• Should recreational marijuana be legalized nationwide?
• Should birth control pills be available without a prescription?
• Should pregnant women be forbidden from buying cigarettes and alcohol?
• Why has anxiety increased in adolescents?
• Are low-carb or low-fat diets more effective for weight loss?
• What caused the destruction of the USS Maine?
• Was King Arthur a mythical legend or actual Dark Ages king?
• Was the US justified in dropping atomic bombs during WWII?
• What was the primary cause of the Rwandan genocide?
• What happened to the settlers of the Roanoke colony?
• Was disagreement over slavery the primary cause of the US Civil War?
• What has caused the numerous disappearances in the Bermuda triangle?
• Should nuclear power be banned?
• Is scientific testing on animals necessary?
• Do zoos help or harm animals?
• Should scientists be allowed to clone humans?
• Should animals in circuses be banned?
• Should fracking be legal?
• Should people be allowed to keep exotic animals as pets?
• What’s the best way to reduce illegal poaching in Africa?
• What is the best way to reduce the impact of global warming?
• Should euthanasia be legalized?
• Is there legitimate evidence of extraterrestrial life?
• Should people be banned from owning aggressive dog breeds?
• Should the United States devote more money towards space exploration?
• Should the government subsidize renewable forms of energy?
• Is solar energy worth the cost?
• Should stem cells be used in medicine?
• Is it right for the US to leave the Paris Climate Agreement?
• Should athletes who fail a drug test receive a lifetime ban from the sport?
• Should college athletes receive a salary?
• Should the NFL do more to prevent concussions in players?
• Do PE classes help students stay in shape?
• Should horse racing be banned?
• Should cheerleading be considered a sport?
• Should children younger than 18 be allowed to play tackle football?
• Are the costs of hosting an Olympic Games worth it?
• Can online schools be as effective as traditional schools?
• Do violent video games encourage players to be violent in real life?
• Should facial recognition technology be banned?
• Does excessive social media use lead to depression/anxiety?
• Has the rise of translation technology made knowing multiple languages obsolete?
• Was Steve Jobs a visionary or just a great marketer?
• Should social media be banned for children younger than a certain age?
• Which 21st-century invention has had the largest impact on society?
• Are ride-sharing companies like Uber and Lyft good or bad for society?
• Should Facebook have done more to protect the privacy of its users?
• Will technology end up increasing or decreasing inequality worldwide?

Tips for Writing a Strong Persuasive Essay

After you’ve chosen the perfect topic for your persuasive essay, your work isn’t over. Follow the three tips below to create a top-notch essay.

Do Your Research

Your argument will fall apart if you don’t fully understand the issue you’re discussing or you overlook an important piece of it. Readers won’t be convinced by someone who doesn’t know the subject, and you likely won’t persuade any of them to begin supporting your viewpoint. Before you begin writing a single word of your essay, research your topic thoroughly. Study different sources, learn about the different sides of the argument, ask anyone who’s an expert on the topic what their opinion is, etc. You might be tempted to start writing right away, but by doing your research, you’ll make the writing process much easier when the time comes.

Make Your Thesis Perfect

Your thesis is the most important sentence in your persuasive essay. Just by reading that single sentence, your audience should know exactly what topic you’ll be discussing and where you stand on the issue. You want your thesis to be crystal clear and to accurately set up the rest of your essay. Asking classmates or your teacher to look it over before you begin writing the rest of your essay can be a big help if you’re not entirely confident in your thesis.

Consider the Other Side

You’ll spend most of your essay focusing on your side of the argument since that’s what you want readers to come away believing. However, don’t think that means you can ignore other sides of the issue. In your essay, be sure to discuss the other side’s argument, as well as why you believe this view is weak or untrue. Researching all the different viewpoints and including them in your essay will increase the quality of your writing by making your essay more complete and nuanced.

Summary: Persuasive Essay Ideas

Good persuasive essay topics can be difficult to come up with, but in this guide we’ve created a list of 113 excellent essay topics for you to browse. The best persuasive essay ideas will be those that you are interested in, have enough evidence to support your argument, and aren’t too complicated to be summarized in an essay.

After you’ve chosen your essay topic, keep these three tips in mind when you begin writing:

• Do your research
• Make your thesis perfect
• Consider the other side

What's Next?

Need ideas for a research paper topic as well? Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you.

Thinking about taking an AP English class? Read our guide on AP English classes to learn whether you should take AP English Language or AP English Literature (or both!)

Deciding between the SAT or ACT? Find out for sure which you will do the best on . Also read a detailed comparison between the two tests .

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

• For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

The Plagiarism Checker Online For Your Academic Work

Start Plagiarism Check

Editing & Proofreading for Your Research Paper

Get it proofread now

Online Printing & Binding with Free Express Delivery

Configure binding now

• Academic essay overview
• The writing process
• Structuring academic essays
• Types of academic essays
• Academic writing overview
• Sentence structure
• Academic writing process
• Improving your academic writing
• Titles and headings
• APA style overview
• APA citation & referencing
• APA structure & sections
• Citation & referencing
• Structure and sections
• APA examples overview
• Commonly used citations
• Other examples
• British English vs. American English
• Chicago style overview
• Chicago citation & referencing
• Chicago structure & sections
• Chicago style examples
• Citing sources overview
• Citation format
• Citation examples
• College essay overview
• Application
• How to write a college essay
• Types of college essays
• Commonly confused words
• Definitions
• Dissertation overview
• Dissertation structure & sections
• Dissertation writing process
• Graduate school overview
• Application & admission
• Study abroad
• Master degree
• Harvard referencing overview
• Language rules overview
• Grammatical rules & structures
• Parts of speech
• Punctuation
• Methodology overview
• Analyzing data
• Experiments
• Observations
• Inductive vs. Deductive
• Qualitative vs. Quantitative
• Types of validity
• Types of reliability
• Sampling methods
• Theories & Concepts
• Types of research studies
• Types of variables
• MLA style overview
• MLA examples
• MLA citation & referencing
• MLA structure & sections
• Plagiarism overview
• Plagiarism checker
• Types of plagiarism
• Printing production overview
• Research bias overview
• Types of research bias
• Example sections
• Types of research papers
• Research process overview
• Problem statement
• Research proposal
• Research topic
• Statistics overview
• Levels of measurment
• Frequency distribution
• Measures of central tendency
• Measures of variability
• Hypothesis testing
• Parameters & test statistics
• Types of distributions
• Correlation
• Effect size
• Hypothesis testing assumptions
• Types of ANOVAs
• Types of chi-square
• Statistical data
• Statistical models
• Spelling mistakes
• Tips overview
• Academic writing tips
• Dissertation tips
• Sources tips
• Working with sources overview
• Evaluating sources
• Finding sources
• Including sources
• Types of sources

Your Step to Success

Plagiarism Check within 10min

Printing & Binding with 3D Live Preview

Persuasive Essays – Tips & Examples of How to Write Them

How do you like this article cancel reply.

Save my name, email, and website in this browser for the next time I comment.

A persuasive essay, which is a significant aspect of the academic essay , is a concise piece of writing, typically ranging from 500 to 2000 words, that advocates for a particular viewpoint. Rather than deconstructing, attacking, or refuting another argument, persuasive essays passionately argue to inform and convince readers that their expressed opinion is the most valid. Within the realm of academic writing , persuasive essays serve as a powerful tool to influence and shape the opinions of the readers.

Inhaltsverzeichnis

• 1 Persuasive Essays – In a Nutshell
• 2 Definition: Persuasive essays
• 3 Persuasive essays: The introduction
• 4 Persuasive Essays: The body
• 5 Persuasive essays: The conclusion
• 6 The three elements of persuasive essays
• 7 Writing persuasive essays: Step-by-step guide

Persuasive Essays – In a Nutshell

The following article on persuasive essays covers:

• What persuasive essays are
• What makes a persuasive essay great
• How persuasive essays are structured
• Persuasive essay examples
• The three Aristotelian themes of persuasive essays
• How to write a persuasive essay step by step

Definition: Persuasive essays

• Persuasive essays always cover subjective themes . With any topic under intense debate, an effective persuasive essay can succinctly argue a particular viewpoint by presenting the facts (as the author sees them).
• Decent persuasive essays are more than just a bland ledger of factual statements. A great persuasive essay relies on three core rhetorical tools – Ethos (authoritarian appeal), pathos (emotional appeal), and logos (logical appeal). These themed elements flow together in prose to appeal to all biases.
• The open-ended applications of persuasive essays are immense. A quality persuasive essay can argue the merits of brand-new, fresh perspectives just as easily as defending a centuries-old status quo. It’s your choice.
• Nevertheless, persuasive essays aren’t always the best way to frame written debates. More in-depth topical explorations and scientific (objective) studies might benefit more from segmented projects or long-form articles.

Persuasive essays: The introduction

A good introduction establishes your controversy, the broad limits of said debate, and which side of the divide you (personally) fall on. It should also briefly explain why your chosen material is relevant (today) and use “hooks” to convince your reader to care.

You can structure your introduction with these rhetorical questions :

Here’s a short (fictional) example for reference.

Cosmic Voyage: The Second One (1987-2002) is often considered the best weekly sci-fi show ever made for American television. The Byronic Captain Jimmy Blorbo charmed viewers with his debonaire yet diplomatic engagement style, bare-knuckle astronaut action, and trademark love of teatime.

Jimmy’s classically-trained actor, Sir Charles Casserole, is now (somehow) in the running to be the next secretary general of the UN. His nomination has been publically controversial, derided as “unserious” by world leaders. Can actors really embody the traits of those they pretend to be?

I think so. Heroic actors have exemplary people skills and commanding charisma – vital strengths for a public speaker. And playing a great leader on screen can easily translate into real-life political success. Here’s why.

Persuasive Essays: The body

The body of your persuasive essay is where you make your main argument in themed paragraphs. It’s the core of your persuasive essay.

The body consists of a series of points that provide evidence for your central assertion (e.g. heroic actors make excellent politicians). When used skillfully, the body can also house themed threads and subtle appeals to positive emotions (e.g. nostalgia, enthusiasm, happiness).

You can use the simple TEEL method to structure each paragraph in your persuasive essays:

• Topic – A single sentence summarizing a good supporting point.
• Explanation – Elaborate on why it’s a good point.
• Evidence – Provide solid proof as to why the point’s true.
• Link – Reference your core argument or the next paragraph (or both).

If we applied TEEL to the argument above, parts of a paragraph might look like this:

• Topic Sentance – Despite his seemingly frivolous background, Casserole commands a positive online fandom who draw on his life lessons and nuanced geopolitical opinions.
• Explanation – Charles has become a committed advocate for global peace, justice, and fairness. Followers consistently praise his well-measured yet empathetic responses to traumatic current events.
• Evidence – One recent solidarity post he made contained only his characters’ iconic catchphrase, “Injustice: No Thanks!”. It broke all records for social media with over twenty million “likes”.
• Link – Charles clearly has a deep well of public respect, recognition, and acclaim for his informal, populist, and often unconventional diplomacy.

The body can also refute counterarguments. However, try to keep your defensive writing brief. Solid persuasive essays avoid spending too much time anticipating criticism or better ideas – you’re making a positive, firm statement about your opinion.

Don’t deviate much, either. You don’t need to state the context of every point you mention. Stick to the present tense wherever you can.

Persuasive essays: The conclusion

Your conclusion briefly restates your core themes, context, and the most relevant points before summarizing why the argument you’ve just made is correct.

It should contain a recap threading all your evidence together and a final statement as to why the reader should adopt your opinion. It’s also an excellent place to make your “golden” point. Finish on a positive note by promoting the very best piece of evidence for your views.

Your final lines should be climatic, strong, simple, clear, and decisive. No one enjoys reading a passionate argument that finishes by hedging or “fence-sitting”.

Here’s another (fictional) example:

Casserole has leveraged decades of well-deserved fame, taking lessons from his most famous role to promote a stuffed, informed platform for ethical, positive change. As a result? Charles already boasts an extraordinary +60 worldwide approval rating (RESGOV, Dec. 2022).

With an appreciative audience of billions, an uncanny knack for predicting the “right side of history”, and a lot of ready-made, crowd-pleasing press, the idealistic Voyage ethos he still embodies is more than ready to go global. Justice? Yes, please.

The three elements of persuasive essays

The Ancient Greek philosopher Aristotle identified three rhetorical elements at the heart of every great persuasive argument. The ability to appeal well to people’s sense of authority (ethos), emotions (pathos), and reality (logos) can make or break a persuasive essay.

Ethos is general proof that you know your topic. Your life experience, reading, qualifications, sheer interest, essays, work, and reputation count – when cited appropriately and effectively.

Beware! An authoritative ethos alone isn’t enough to fully justify your opinion. Excellent credentials count for nothing if your fundamental topical understanding is poor or based on fiction.

Pathos is an appeal to the readers’ sense of empathy and emotion. It’s central to making an ethical case as to why it’s good that readers should do, say, or believe in something.

Pathos can also invoke positive connections as a form of persuasion. Readers value evidence that what you’re advocating is linked to emotional memories they like and value.

Logos covers the practical, logical, and objective evidence that backs up your argument. Reasoned theories, factual proof, measured data, and anecdotal evidence fall into this category.

Without provable, coherent logos? Your persuasive essays will collapse under close academic scrutiny. Facts put validity and strength behind your words.

Writing persuasive essays: Step-by-step guide

• Identify your audience – Who is your work to convince?
• Research your subject – Examine arguments and pick a side.
• Draft your points – Select the best available evidence.
• Build your case – Link useful facts, data, and anecdotes.
• Anticipate counterarguments – Are there any objections?
• Write and refine – Fine-tune your finished argument.
• Call to action – Tell your reader what they should do.

What are persuasive essays?

Persuasive Essays are short-form written pieces that make a positive, evidenced case for one side of a particular argument. A persuasive essay can also introduce brand-new perspectives.

Why are persuasive essays written?

Convincing others to think like you is the foundation of all power. Well-written persuasive essays can sell controversial products, public figures, policies, and projects.

Are persuasive essays always accurate?

No – watch out! A talented author can fake logos by using circular reasoning, “common sense”, emotional blackmail, and repeating the opinions of others.

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

• External Media

Individual Privacy Preferences

Cookie Details Privacy Policy Imprint

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Accept all Save

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Privacy Policy Imprint

How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

Our specialists will write a custom essay specially for you!

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

• 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

Just in 1 hour! We will write you a plagiarism-free paper in hardly more than 1 hour

Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

• Hook: start with an intriguing sentence.
• Background: describe the context of the discussed issue and familiarize the reader with the argument.
• Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
• Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

• Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
• Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
• Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

• Summary: briefly list the main points of the essay in a couple of sentences.
• Significance: connect your essay to a broader idea.
• Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction, paragraph #1, paragraph #2, paragraph #3, example #2: teachers or doctors.

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

• Why do managers hate the performance evaluation?  
• Why human cloning should be prohibited.  
• Social media have negative physical and psychological effect on teenagers.  
• Using cell phones while driving should be completely forbidden.  
• Why is business ethics important? 
• Media should change its negative representation of ageing and older people.  
• What is going on with the world?  
• Good communication skills are critical for successful business.  
• Why capitalism is the best economic system.  
• Sleep is extremely important for human health and wellbeing.  
• Face-to-face education is more effective than online education.  
• Why video games can be beneficial for teenagers.  
• Bullies should be expelled from school as they encroach on the school safety.  
• Why accountancy is a great occupation and more people should consider it as a future career.  
• The reasons art and music therapy should be included in basic health insurance.  
• Impact of climate change on the indoor environment.  
• Parents should vaccinate their children to prevent the spread of deadly diseases.  
• Why celebrities should pay more attention to the values they promote.  
• What is wrong with realism?  
• Why water recycling should be every government’s priority.  
• Media spreads fear and panic among people.  
• Why e-business is very important for modern organizations.  
• People should own guns for self-protection.  
• The neccessity of container deposit legislation. 
• We must save crocodiles to protect ecological balance.  
• Why we should pay more attention to renewable energy projects.  
• Anthropology is a critically relevant science.  
• Why it’s important to create a new global financial order .  
• Why biodiversity is crucial for the environment?  
• Why process safety management is crucial for every organization.  
• Speed limits must not be increased.  
• What’s wrong with grades at school ?  
• Why tattoos should be considered as a form of fine art.  
• Using all-natural bath and body products is the best choice for human health and safety.  
• What is cancel culture?  
• Why the Internet has become a problem of modern society.  
• Illegal immigrants should be provided with basic social services.  
• Smoking in public places must be banned for people’s safety and comfort.  
• Why it is essential to control our nutrition .  
• How to stimulate economic growth?  
• Why exercise is beneficial for people.  
• Studying history is decisive for the modern world.  
• We must decrease fuel consumption to stop global warming.  
• Why fighting social inequality is necessary.  
• Why should businesses welcome remote work?  
• Social media harms communication within families.   
• College athletes should be paid for their achievements.  
• Electronic books should replace print books.  
• People should stop cutting down rainforest .  
• Why every company should have a web page .  
• Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
• 31 Powerful Persuasive Writing Techniques: Writtent
• Persuasive Essay Outline: Houston Community College System
• Essays that Worked: Hamilton College
• Argumentative Essays // Purdue Writing Lab
• Persuasion – Writing for Success (University of Minnesota)
• Persuasive Writing (Manitoba Education)
• Share to Facebook
• Share to Twitter
• Share to LinkedIn
• Share to email

One of the most critical skills that students gain during their college years is assignment writing. Composing impressive essays and research papers can be quite challenging, especially for ESL students. Nonetheless, before learning the art of academic writing, you may make numerous common essay mistakes. Such involuntary errors appear in:...

You’re probably thinking: I’m no Mahatma Gandhi or Steve Jobs—what could I possibly write in my memoir? I don’t even know how to start an autobiography, let alone write the whole thing. But don’t worry: essay writing can be easy, and this autobiography example for students is here to show...

Some people know which profession to choose from childhood, while others decide much later in life. However, and whenever you come to it, you may have to elaborate on it in your personal statement or cover letter. This is widely known as “Why I Want to Be a Teacher” essay.

Assigned with an essay about friendship? Congrats! It’s one of the best tasks you could get. Digging through your memories and finding strong arguments for this paper can be an enjoyable experience. I bet you will cope with this task effortlessly as we can help you with the assignment. Just...

When you are assigned an autobiography to write, tens, and even hundreds of questions start buzzing in your head. How to write autobiography essay parts? What to include? How to make your autobiography writing flow? Don’t worry about all this and use the following three simple principles and 15 creative...

“Where is your thesis statement?” asks your teacher in a dramatic tone. “Where is my what?” you want to reply, but instead, you quickly point your finger at a random sentence in your paper, saying, “Here it is…” To avoid this sad situation (which is usually followed by a bad...

A life experience essay combines the elements of narration, description, and self-reflection. Such a paper has to focus on a single event that had a significant impact on a person’s worldview and values. Writing an essay about life experience prompts students to do the following: evaluate their behavior in specific...

Who has made a significant impact in your life and why? Essay on the topic might be challenging to write. One is usually asked to write such a text as a college admission essay. A topic for this paper can be of your choice or pre-established by the institution. Either...

Are you about to start writing a financial assistance essay? Most probably, you are applying for a scholarship that will provide additional funding for your education or that will help you meet some special research objectives.

What does it mean to grow up? Essays on this topic might be entertaining yet challenging to write. Growing up is usually associated with something new and exciting. It’s a period of everything new and unknown. Now, you’ve been assigned to write a growing up essay. You’re not a kid...

Probably, a murder essay is not a fascinating assignment to complete. Talking about people’s deaths or crazy murderers can be depressing. However, all assignments are different, and you are supposed to work on every task hard. So, how are you going to deal with a murder essay? You can make...

Are you a nursing student? Then, you will definitely have an assignment to compose a nursing reflective essay. This task might be quite tough and challenging. But don’t stress out! Our professionals are willing to assist you.

Thank you for posting this!! I am trying to get notice to bring up a new language in our school because it doesn’t allow many languages so this really helped 🙂

I’m happy you found the article helpful, Allie. Thank you for your feedback!

Beautiful content

Thanks, Frances!

Useful article for blogging. I believe, for business, these blog tips will help me a lot.

Glad to know our tips are helpful for you! Hope you visit our blog again!

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

• Don’t just list all the effects you can think of.
• Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
• Don’t just provide a selection of data on the measures’ effectiveness.
• Do build up your own argument about which kinds of measures have been most or least effective, and why.
• Don’t just analyze a random selection of doppelgänger characters.
• Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

Prevent plagiarism. Run a free check.

An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

• Make a claim
• Provide the grounds (evidence) for the claim
• Explain the warrant (how the grounds support the claim)
• Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

• Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
• Cite data to support your claim
• Explain how the data indicates that the method is ineffective
• Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

• Discuss what the opposing position gets right and why people might hold this position
• Highlight the problems with this position
• Present your own position , showing how it addresses these problems
• Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

• Acknowledge that students rely too much on websites like Wikipedia
• Argue that teachers view Wikipedia as more unreliable than it really is
• Suggest that Wikipedia’s system of citations can actually teach students about referencing
• Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Caulfield, J. (2023, July 23). How to Write an Argumentative Essay | Examples & Tips. Scribbr. Retrieved April 2, 2024, from https://www.scribbr.com/academic-essay/argumentative-essay/

Is this article helpful?

Jack Caulfield

Other students also liked, how to write a thesis statement | 4 steps & examples, how to write topic sentences | 4 steps, examples & purpose, how to write an expository essay, what is your plagiarism score.

Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

Want free help with your college essay?

UPchieve connects you with knowledgeable and friendly college advisors—online, 24/7, and completely free. Get 1:1 help brainstorming topics, outlining your essay, revising a draft, or editing grammar.

Writing a strong college admissions essay

Learn about the elements of a solid admissions essay.

Avoiding common admissions essay mistakes

Learn some of the most common mistakes made on college essays

Brainstorming tips for your college essay

Stuck on what to write your college essay about? Here are some exercises to help you get started.

How formal should the tone of your college essay be?

Learn how formal your college essay should be and get tips on how to bring out your natural voice.

Taking your college essay to the next level

Hear an admissions expert discuss the appropriate level of depth necessary in your college essay.

Student Stories

Student Story: Admissions essay about a formative experience

Get the perspective of a current college student on how he approached the admissions essay.

Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

This content is licensed by Khan Academy and is available for free at www.khanacademy.org.

• Share full article

For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.

Supported by

The Ezra Klein Show

Transcript: Ezra Klein Interviews Ethan Mollick

Every Tuesday and Friday, Ezra Klein invites you into a conversation about something that matters, like today’s episode with Ethan Mollick. Listen wherever you get your podcasts .

Transcripts of our episodes are made available as soon as possible. They are not fully edited for grammar or spelling.

How Should I Be Using A.I. Right Now?

Give your a.i. a personality, spend 10 hours experimenting, and other practical tips from ethan mollick..

[MUSIC PLAYING]

From New York Times Opinion, this is “The Ezra Klein Show.”

This feels wrong to me. But I have checked the dates. It was barely more than a year ago that I wrote this piece about A.I., with the title “This Changes Everything.” I ended up reading it on the show, too. And the piece was about the speed with which A.I. systems were improving. It argued that we can usually trust that tomorrow is going to be roughly like today, that next year is going to be roughly like this year. That’s not what we’re seeing here. These systems are growing in power and capabilities at an astonishing rate.

The growth is exponential, not linear. When you look at surveys of A.I. researchers, their timeline for how quickly A.I. is going to be able to do basically anything a human does better and more cheaply than a human — that timeline is accelerating, year by year, on these surveys. When I do my own reporting, talking to the people inside these companies, people at this strange intersection of excited and terrified of what they’re building, no one tells me they are seeing a reason to believe progress is going to slow down.

And you might think that’s just hype, but a lot of them want it to slow down. A lot of them are scared of how quickly it is moving. They don’t think that society is ready for it, that regulation is ready for it. They think the competitive pressures between the companies and the countries are dangerous. They wish something would happen to make it all go slower. But what they are seeing is they are hitting the milestones faster, that we’re getting closer and closer to truly transformational A.I., that there is so much money and talent and attention flooding into the space that that is becoming its own accelerant. They are scared. We should at least be paying attention.

And yet, I find living in this moment really weird, because as much as I know this wildly powerful technology is emerging beneath my fingertips, as much as I believe it’s going to change the world I live in profoundly, I find it really hard to just fit it into my own day to day work. I consistently sort of wander up to the A.I., ask it a question, find myself somewhat impressed or unimpressed at the answer. But it doesn’t stick for me. It is not a sticky habit. It’s true for a lot of people I know.

And I think that failure matters. I think getting good at working with A.I. is going to be an important skill in the next few years. I think having an intuition for how these systems work is going to be important just for understanding what is happening to society. And you can’t do that if you don’t get over this hump in the learning curve, if you don’t get over this part where it’s not really clear how to make A.I. part of your life.

So I’ve been on a personal quest to get better at this. And in that quest, I have a guide. Ethan Mollick is a professor at the Wharton School of the University of Pennsylvania. He studies and writes about innovation and entrepreneurship. But he has this newsletter, One Useful Thing, that has become, really, I think, the best guide how to begin using, and how to get better at using A.I. He’s also got a new book on the subject, “Co-Intelligence.” And so I asked him on the show to walk me through what he’s learned.

This is going to be, I should say, the first of three shows on this topic. This one is about the present. The next is about some things I’m very worried about in the near future, particularly around what A.I. is going to do to our digital commons. And then, we’re going to have a show that is a little bit more about the curve we are all on about the slightly further future, and the world we might soon be living in.

As always, my email for guest suggestions, thoughts, feedback, [email protected].

Ethan Mollick, welcome to the show.

Thanks for having me.

So let’s assume I’m interested in A.I. And I tried ChatGPT a bunch of times, and I was suitably impressed and weirded out for a minute. And so I know the technology is powerful. I’ve heard all these predictions about how it will take everything over, or become part of everything we do. But I don’t actually see how it fits into my life, really, at all. What am I missing?

So you’re not alone. This is actually very common. And I think part of the reason is that the way ChatGPT works isn’t really set up for you to understand how powerful it is. You really do need to use the paid version, they are significantly smarter. And you can almost think of this — like, GPT-3, which was — nobody really paid attention to when it came out, before ChatGPT, was about as good as a sixth grader at writing. GPT-3.5, the free version of ChatGPT, is about as good as a high school, or maybe even a college freshman or sophomore.

And GPT-4 is often as good as a Ph.D. in some forms of writing. Like, there’s a general smartness that increases. But even more than that, ability seems to increase. And you’re much more likely to get that feeling that you are working with something amazing as a result. And if you don’t work with the frontier models, you can lose track of what these systems can actually do. On top of that, you need to start just using it. You kind of have to push past those first three questions.

My advice is usually bring it to every table that you come to in a legal and ethical way. So I use it for every aspect of my job in ways that I legally and ethically can, and that’s how I learn what it’s good or bad at.

When you say, bring it to every table you’re at, one, that sounds like a big pain, because now I’ve got to add another step of talking to the computer constantly. But two, it’s just not obvious to me what that would look like. So what does it look like? What does it look like for you, or what does it look like for others — that you feel is applicable widely?

So I just finished this book. It’s my third book. I keep writing books, even though I keep forgetting that writing books is really hard. But this was, I think, my best book, but also the most interesting to write. And it was thanks to A.I. And there’s almost no A.I. writing in the book, but I used it continuously. So things that would get in the way of writing — I think I’m a much better writer than A.I. — hopefully, people agree. But there’s a lot of things that get in your way as a writer. So I would get stuck on a sentence. I couldn’t do a transition. Give me 30 versions of this sentence in radically different styles. There’s 200 different citations. I had the A.I. read through the papers that I read through, write notes on them, and organize them for me. I had the A.I. suggest analogies that might be useful. I had the A.I. act as readers, and in different personas, read through the paper from the perspective of, is there some example I could give that’s better? Is this understandable or not? And that’s very typical of the kind of way that I would, say, bring it to the table. Use it for everything, and you’ll find its limits and abilities.

Let me ask you one specific question on that, because I’ve been writing a book. And on some bad days of writing the book, I decided to play around with GPT-4. And of the things that it got me thinking about was the kind of mistake or problem these systems can help you see and the kind they can’t. So they can do a lot of, give me 15 versions of this paragraph, 30 versions of this sentence. And every once in a while, you get a good version or you’ll shake something a little bit loose.

But almost always when I am stuck, the problem is I don’t know what I need to say. Oftentimes, I have structured the chapter wrong. Oftentimes, I’ve simply not done enough work. And one of the difficulties for me about using A.I. is that A.I. never gives me the answer, which is often the true answer — this whole chapter is wrong. It is poorly structured. You have to delete it and start over. It’s not feeling right to you because it is not right.

And I actually worry a little bit about tools that can see one kind of problem and trick you into thinking it’s this easier problem, but make it actually harder for you to see the other kind of problem that maybe if you were just sitting there, banging your head against the wall of your computer, or the wall of your own mind, you would eventually find.

I think that’s a wise point. I think there’s two or three things bundled there. The first of those is A.I. is good, but it’s not as good as you. It is, say, at the 80th percentile of writers based on some results, maybe a little bit higher. In some ways, if it was able to have that burst of insight and to tell you this chapter is wrong, and I’ve thought of a new way of phrasing it, we would be at that sort of mythical AGI level of A.I. as smart as the best human. And it just isn’t yet.

I think the second issue is also quite profound, which is, what does using this tool shape us to do and not do? One nice example that you just gave is writing. And I think a lot of us think about writing as thinking. We don’t know if that’s true for everybody, but for writers, that’s how they think. And sometimes, getting that shortcut could shortcut the thinking process. So I’ve had to change sometimes a little bit how I think when I use A.I., for better or for worse. So I think these are both concerns to be taken seriously.

For most people — right, if you’re just going to pick one model, what would you pick? What do you recommend to people? And second, how do you recommend they access it? Because something going on in the A.I. world is there are a lot of wrappers on these models. So ChatGPT has an app. Claude does not have an app. Obviously, Google has its suite of products. And there are organizations that have created a different spin on somebody else’s A.I. — so Perplexity, which is, I believe, built on GPT-4 now, you can pay for it.

And it’s more like a search engine interface, and has some changes made to it. For a lot of people, the question of how easy and accessible the thing is to access really matters. So which model do you recommend to most people? And which entry door do you recommend to most people? And do they differ?

It’s a really good question. I recommend working with one of the models as directly as possible, through the company that creates them. And there’s a few reasons for that. One is you get as close to the unadulterated personality as possible. And second, that’s where features tend to roll out first. So if you like sort of intellectual challenge, I think Claude 3 is the most intellectual of the models, as you said.

The biggest capability set right now is GPT-4, so if you do any math or coding work, it does coding for you. It has some really interesting interfaces. That’s what I would use — and because GPT-5 is coming out, that’s fairly powerful. And Google is probably the most accessible, and plugged into the Google ecosystem. So I don’t think you can really go wrong with any of these. Generally, I think Claude 3 is the most likely to freak you out right now. And GPT-4 is probably the most likely to be super useful right now.

So you say it takes about 10 hours to learn a model. Ten hours is a long time, actually. What are you doing in that 10 hours? What are you figuring out? How did you come to that number? Give me some texture on your 10 hour rule.

So first off, I want to indicate the 10 hours is as arbitrary as 10,000 steps. Like, there’s no scientific basis for it. This is an observation. But it also does move you past the, I poked at this for an evening, and it moves you towards using this in a serious way. I don’t know if 10 hours is the real limit, but it seems to be somewhat transformative. The key is to use it in an area where you have expertise, so you can understand what it’s good or bad at, learn the shape of its capabilities.

When I taught my students this semester how to use A.I., and we had three classes on that, they learned the theory behind it. But then I gave them an assignment, which was to replace themselves at their next job. And they created amazing tools, things that filed flight plans or did tweeting, or did deal memos. In fact, one of the students created a way of creating user personas, which is something that you do in product development, that’s been used several thousand times in the last couple of weeks in different companies.

So they were able to figure out uses that I never thought of to automate their job and their work because they were asked to do that. So part of taking this seriously in the 10 hours is, you’re going to try and use it for your work. You’ll understand where it’s good or bad, what it can automate, what it can’t, and build from there.

Something that feels to me like a theme of your work is that the way to approach this is not learning a tool. It is building a relationship. Is that fair?

A.I. is built like a tool. It’s software. It’s very clear at this point that it’s an emulation of thought. But because of how it’s built, because of how it’s constructed, it is much more like working with a person than working with a tool. And when we talk about it this way, I almost feel kind of bad, because there’s dangers in building a relationship with a system that is purely artificial, and doesn’t think and have emotions. But honestly, that is the way to go forward. And that is sort of a great sin, anthropomorphization, in the A.I. literature, because it can blind you to the fact that this is software with its own sets of foibles and approaches.

But if you think about it like programming, then you end up in trouble. In fact, there’s some early evidence that programmers are the worst people at using A.I. because it doesn’t work like software. It doesn’t do the things you would expect a tool to do. Tools shouldn’t occasionally give you the wrong answer, shouldn’t give you different answers every time, shouldn’t insult you or try to convince you they love you.

And A.I.s do all of these things. And I find that teachers, managers, even parents, editors, are often better at using these systems, because they’re used to treating this as a person. And they interact with it like a person would, giving feedback. And that helps you. And I think the second piece of that “not tool” piece is that when I talk to OpenAI or Anthropic, they don’t have a hidden instruction manual. There is no list of how you should use this as a writer, or as a marketer, or as an educator. They don’t even know what the capabilities of these systems are. They’re all sort of being discovered together. And that is also not like a tool. It’s more like a person with capabilities that we don’t fully know yet.

So you’ve done this with all the big models. You’ve done, I think, much more than this, actually, with all the big models. And one thing you describe feeling is that they don’t just have slightly different strengths and weaknesses, but they have different — for lack of a better term, and to anthropomorphize — personalities, and that the 10 hours in part is about developing an intuition not just for how they work, but kind of how they are and how they talk, the sort of entity you’re dealing with.

So give me your high level on how GPT-4 and Claude 3 and Google’s Gemini are different. What are their personalities like to you?

It’s important to know the personalities not just as personalities, but because there are tricks. Those are tunable approaches that the system makers decide. So it’s weird to have this — in one hand, don’t anthropomorphize, because you’re being manipulated, because you are. But on the other hand, the only useful way is to anthropomorphize. So keep in mind that you are dealing with the choices of the makers.

So for example, Claude 3 is currently the warmest of the models. And it is the most allowed by its creators, Anthropic, I think, to act like a person. So it’s more willing to give you its personal views, such as they are. And again, those aren’t real views. Those are views to make you happy — than other models. And it’s a beautiful writer, very good at writing, kind of clever — closest to humor, I’ve found, of any of the A.I.s. Less dad jokes and more actual almost jokes.

GPT-4 feels like a workhorse at this point. It is the most neutral of the approaches. It wants to get stuff done for you. And it will happily do that. It doesn’t have a lot of time for chitchat. And then we’ve got Google’s Bard, which feels like — or Gemini now — which feels like it really, really wants to help. We use this for teaching a lot. And we build these scenarios where the A.I. actually acts like a counterparty in a negotiation. So you get to practice the negotiation by negotiating with the A.I. And it works incredibly well. I’ve been building simulations for 10 years, can’t imagine what a leap this has been. But when we try and get Google to do that, it keeps leaping in on the part of the students, to try and correct them and say, no, you didn’t really want to say this. You wanted to say that. And I’ll play out the scenario as if it went better. And it really wants to kind of make things good for you.

So these interactions with the A.I. do feel like you’re working with people, both in skills and in personality.

You were mentioning a minute ago that what the A.I.s do reflect decisions made by their programmers. They reflect guardrails, what they’re going to let the A.I. say. Very famously, Gemini came out and was very woke. You would ask it to show you a picture of soldiers in Nazi Germany, and it would give you a very multicultural group of soldiers, which is not how that army worked. But that was something that they had built in to try to make more inclusive photography generation.

But there are also things that happen in these systems that people don’t expect, that the programmers don’t understand. So I remember the previous generation of Claude, which is from Anthropic, that when it came out, something that the people around it talked about was, for some reason, Claude was just a little bit more literary than the other systems. It was better at rewriting things in the voices of literary figures. It just had a slightly artsier vibe.

And the people who trained it weren’t exactly sure why. Now, that still feels true to me. Right now, of the ones I’m using, I’m spending the most time with Claude 3. I just find it the most congenial. They all have different strengths and weaknesses, but there is a funny dimension to these where they are both reflecting the guardrails and the choices of the programmers. And then deep inside the training data, deep inside the way the various algorithms are combining, there is some set of emergent qualities to them, which gives them this at least edge of chance, of randomness, of something — yeah, that does feel almost like personality.

I think that’s a very important point. And fundamental about A.I. is the idea that we technically know how LLMs work, but we don’t know how they work the way they do, or why they’re as good as they are. They’re really — we don’t understand it. The theories range from everyone — from it’s all fooling us, to they’ve emulated the way humans think because the structure of language is the structure of human thought. So even though they don’t think, they can emulate it. We don’t know the answer.

But you’re right, there’s these emergent sets of personalities and approaches. When I talk to A.I. design companies, they often can’t explain why the A.I. stops refusing answering a particular kind of question. When they tune the A.I. to do something better, like answer a math better, it suddenly does other things differently. It’s almost like adjusting the psychology of a system rather than tuning parameters.

So when I said that Claude is allowed to be more personable, part of that is that the system prompt in Claude, which is the initial instructions it gets, allow it to be more personable than, say, Microsoft’s Copilot, formerly Bing, which has explicit instructions after a fairly famous blow up a while ago, that it’s never supposed to talk about itself as a person or indicate feelings. So there’s some instructions, but that’s on top of these roiling systems that act in ways that even the creators don’t expect.

One thing people know about using these models is that hallucinations, just making stuff up, is a problem. Has that changed at all as we’ve moved from GPT-3.5 to 4, as we move from Claude 2 to 3. Like, has that become significantly better? And if not, how do you evaluate the trustworthiness of what you’re being told?

So those are a couple of overlapping questions. The first of them is, it getting better over time? So there is a paper in the field of medical citations that indicated that around 80 to 90 percent of citations had an error, were made up with GPT-3.5. That’s the free version of Chat. And that drops for GPT-4.

So hallucination rates are dropping over time. But the A.I. still makes stuff up because all the A.I. does is hallucinate. There is no mind there. All it’s doing is producing word after word. They are just making stuff up all the time. The fact that they’re right so often is kind of shocking in a lot of ways.

And the way you avoid hallucination is not easily. So one of the things we document in one of our research papers is we purposely designed for a group of Boston Consulting Group consultants — so an elite consulting company — we did a lot of work with them. And one of the experiments we did was we created a task where the A.I. would be confident but wrong. And when we gave people that task to do, and they had access to A.I., they got the task wrong more often than people who didn’t use A.I., because the A.I. misled them, because they fell asleep at the wheel. And all the early research we have on A.I. use suggests that when A.I.s get good enough, we just stop paying attention.

But doesn’t this make them unreliable in a very tricky way? 80 percent — you’re, like, it’s always hallucinating. 20 percent, 5 percent, it’s enough that you can easily be lulled into overconfidence. And one of the reasons it’s really tough here is you’re combining something that knows how to seem extremely persuasive and confident — you feed into the A.I. a 90-page paper on functions and characteristics of right wing populism in Europe, as I did last night.

And within seconds, basically, you get a summary out. And the summary certainly seems confident about what’s going on. But on the other hand, you really don’t know if it’s true. So for a lot of what you might want to use it for, that is unnerving.

Absolutely, and I think hard to grasp, because we’re used to things like type II errors, where we search for something on the internet and don’t find it. We’re not used to type I errors, where we search for something and get an answer back that’s made up. This is a challenge. And there’s a couple things to think about. One of those is — I advocate the BAH standard, best available human. So is the A.I. more or less accurate than the best human you could consult in that area?

And what does that mean for whether or not it’s an appropriate question to ask? And that’s something that we kind of have to judge collectively. It’s valuable to have these studies being done by law professors and medical professionals and people like me and my colleagues in management. They’re trying to understand, how good is the A.I.? And the answer is pretty good, right? So it makes mistakes. “Does it make more or less mistakes than a human” is probably a question we should be asking a lot more.

And the second thing is the kind of tasks that you judge it for. I absolutely agree with you. When summarizing information, it may make errors. Less than an intern you assign to it is an open question, but you have to be aware of that error rate. And that goes back to the 10 hour question. The more you use these A.I.s, the more you start to know when to be suspicious and when not to be. That doesn’t mean you’re eliminating errors.

But just like if you assigned it to an intern, and you’re, like, this person has a sociology degree. They’re going to do a really good job summarizing this, but their biases are going to be focused on the sociological facts and not the political facts. You start to learn these things. So I think, again, that person model helps, because you don’t expect 100 percent reliability out of a person. And that changes the kind of tasks you delegate.

But it also reflects something interesting about the nature of the systems. You have a quote here that I think is very insightful. You wrote, “the core irony of generative A.I.s is that A.I.s were supposed to be all logic and no imagination. Instead, we get A.I.s that make up information, engage in seemingly emotional discussions, and which are intensely creative.” And that last fact is one that makes many people deeply uncomfortable.

There is this collision between what a computer is in our minds and then this strange thing we seem to have invented, which is an entity that emerges out of language, an entity that almost emerges out of art. This is the thing I have the most trouble keeping in my mind, that I need to use the A.I. as an imaginative, creative partner and not as a calculator that uses words.

I love the phrase “a calculator that uses words.” I think we have been let down by science fiction, both in the utopias and apocalypses that A.I. might bring, but also, even more directly, in our view of how machines should work. People are constantly frustrated, and give the same kinds of tests to A.I.s over and over again, like doing math, which it doesn’t do very well — they’re getting better at this.

And on the other hand, saying, well, creativity is a uniquely human spark that we can’t touch, and that A.I., on any creativity test we give it — which, again, are all limited in different ways, blows out humans in almost all measures of creativity that we have. Or all the measures are bad, but that still means something.

But we were using those measures five years ago, even though they were bad. That’s a point you make that I think is interesting and slightly unsettling.

Yeah, we never had to differentiate humans from machines before. It was always easy. So the idea that we had to have a scale that worked for people and machines, who had that? We had the Turing test, which everyone knew was a terrible idea. But since no machine could pass it, it was completely fine. So the question is, how do we measure this? This is an entirely separate set of issues. Like, we don’t even have a definition of sentience or consciousness.

And I think that you’re exactly right on the point, being that we are not ready for this kind of machine, so our intuition is bad.

So one of the things I will sometimes do, and did quite recently, is give the A.I. a series of personal documents, emails I wrote to people I love that were very descriptive of a particular moment in my life. And then I will ask the A.I. about them, or ask the A.I. to analyze me off of them.

And sometimes, it’s a little breathtaking. Almost every moment of true metaphysical shock — to use a term somebody else gave me — I’ve had here has been relational, at how good the A.I. can be — almost like a therapist, right? Sometimes it will see things, the thing I am not saying, in a letter, or in a personal problem. And it will zoom in there, right? It will give, I think, quicker and better feedback in an intuitive way that is not simply mimicking back what I said and is dealing with a very specific situation. It will do better than people I speak to in my life around that.

Conversely, I’m going to read a bit of it later. I tried mightily to make Claude 3 a useful partner in prepping to speak to you, and also in prepping for another podcast recently. And I functionally never have a moment there where I’m all that impressed.

That makes complete sense. I think the weird expectations — we call it the jagged frontier of A.I., that it’s good at some stuff and bad at other stuff. It’s often unexpected. It can lead to these weird moments of disappointment, followed by elation or surprise. And part of the reason why I advocate for people to use it in their jobs is, it isn’t going to outcompete you at whatever you’re best at. I mean, I cannot imagine it’s going to do a better job prepping someone for an interview than you’re doing. And that’s not me just — I’m trying to be nice to you because you’re interviewing me, but because you’re a good interviewer. You’re a famous interviewer. It’s not going to be as good as that. Now, there’s questions about how good these systems get that we don’t know, but we’re kind of at a weirdly comfortable spot in A.I., which is, maybe it’s the 80th percentile of many performances. But I talk to Hollywood writers. It’s not close to writing like a Hollywood writer. It’s not close to being as good an analyst.

It’s not — but it’s better than the average person. And so it’s great as a supplement to weakness, but not to strength. But then, we run back into the problem you talked about, which is, in my weak areas, I have trouble assessing whether the A.I. is accurate or not. So it really becomes sort of a eating its own tail kind of problem.

But this gets to this question of, what are you doing with it? The A.I.s right now seem much stronger as amplifiers and feedback mechanisms and thought partners for you than they do as something you can really outsource your hard work and your thinking to. And that, to me, is one of the differences between trying to spend more time with these systems — like, when you come into them initially, you’re like, OK, here’s a problem, give me an answer.

Whereas when you spend time with them, you realize actually what you’re trying to do with the A.I. is get it to elicit a better answer from you.

And that’s why the book’s called “Co-Intelligence.” For right now, we have a prosthesis for thinking. That’s, like, new in the world. We haven’t had that before — I mean, coffee, but aside from that, not much else. And I think that there’s value in that. I think learning to be partner with this, and where it can get wisdom out of you or not — I was talking to a physics professor at Harvard. And he said, all my best ideas now come from talking to the A.I. And I’m like, well, it doesn’t do physics that well. He’s like, no, but it asks good questions. And I think that there is some value in that kind of interactive piece.

It’s part of why I’m so obsessed with the idea of A.I. in education, because a good educator — and I’ve been working on interactive education skill for a long time — a good educator is eliciting answers from a student. And they’re not telling students things.

So I think that that’s a really nice distinction between co-intelligence, and thought partner, and doing the work for you. It certainly can do some work for you. There’s tedious work that the A.I. does really well. But there’s also this more brilliant piece of making us better people that I think is, at least in the current state of A.I., a really awesome and amazing thing.

We’ve already talked a bit about — Gemini is helpful, and ChatGPT-4 is neutral, and Claude is a bit warmer. But you urge people to go much further than that. You say to give your A.I. a personality. Tell it who to be. So what do you mean by that, and why?

So this is actually almost more of a technical trick, even though it sounds like a social trick. When you think about what A.I.s have done, they’ve trained on the collective corpus of human knowledge. And they know a lot of things. And they’re also probability machines. So when you ask for an answer, you’re going to get the most probable answer, sort of, with some variation in it. And that answer is going to be very neutral. If you’re using GPT-4, it’ll probably talk about a rich tapestry a lot. It loves to talk about rich tapestries. If you ask it to code something artistic, it’ll do a fractal. It does very normal, central A.I. things. So part of your job is to get the A.I. to go to parts of this possibility space where the information is more specific to you, more unique, more interesting, more likely to spark something in you yourself. And you do that by giving it context, so it doesn’t just give you an average answer. It gives you something that’s specialized for you. The easiest way to provide context is a persona. You are blank. You are an expert at interviewing, and you answer in a warm, friendly style. Help me come up with interview questions. It won’t be miraculous in the same way that we were talking about before. If you say you’re Bill Gates, it doesn’t become Bill Gates. But that changes the context of how it answers you. It changes the kinds of probabilities it’s pulling from and results in much more customized and better results.

OK, but this is weirder, I think, than you’re quite letting on here. So something you turned me on to is there’s research showing that the A.I. is going to perform better on various tasks, and differently on them, depending on the personality. So there’s a study that gives a bunch of different personality prompts to one of the systems, and then tries to get it to answer 50 math questions. And the way it got the best performance was to tell the A.I. it was a Starfleet commander who was charting a course through turbulence to the center of an anomaly.

But then, when it wanted to get the best answer on 100 math questions, what worked best was putting it in a thriller, where the clock was ticking down. I mean, what the hell is that about?

“What the hell” is a good question. And we’re just scratching the surface, right? There’s a nice study actually showing that if you emotionally manipulate the A.I., you get better math results. So telling it your job depends on it gets you better results. Tipping, especially $20 or $100 — saying, I’m about to tip you if you do well, seems to work pretty well. It performs slightly worse in December than May, and we think it’s because it has internalized the idea of winter break.

I’m sorry, what?

Well, we don’t know for sure, but —

I’m holding you up here.

People have found the A.I. seems to be more accurate in May, and the going theory is that it has read enough of the internet to think that it might possibly be on vacation in December?

So it produces more work with the same prompts, more output, in May than it does in December. I did a little experiment where I would show it pictures of outside. And I’m like, look at how nice it is outside? Let’s get to work. But yes, the going theory is that it has internalized the idea of winter break and therefore is lazier in December.

I want to just note to people that when ChatGPT came out last year, and we did our first set of episodes on this, the thing I told you was this was going to be a very weird world. What’s frustrating about that is that — I guess I can see the logic of why that might be. Also, it sounds probably completely wrong, but also, I’m certain we will never know. There’s no way to go into the thing and figure that out.

But it would have genuinely never occurred to me before this second that there would be a temporal difference in the amount of work that GPT-4 would do on a question held constant over time. Like, that would have never occurred to me as something that might change at all.

And I think that that is, in some ways, both — as you said, the deep weirdness of these systems. But also, there’s actually downside risks to this. So we know, for example, there is an early paper from Anthropic on sandbagging, that if you ask the A.I. dumber questions, it would get you less accurate answers. And we don’t know the ways in which your grammar or the way you approach the A.I. — we know the amount of spaces you put gets different answers.

So it is very hard, because what it’s basically doing is math on everything you’ve written to figure out what would come next. And the fact that what comes next feels insightful and humane and original doesn’t change that that’s what the math that’s doing is. So part of what I actually advise people to do is just not worry about it so much, because I think then it becomes magic spells that we’re incanting for the A.I. Like, I will pay you $20, you are wonderful at this. It is summer. Blue is your favorite color. Sam Altman loves you. And you go insane.

So acting with it conversationally tends to be the best approach. And personas and contexts help, but as soon as you start evoking spells, I think we kind of cross over the line into, “who knows what’s happening here?”

Well, I’m interested in the personas, although I just — I really find this part of the conversation interesting and strange. But I’m interested in the personalities you can give the A.I. for a different reason. I prompted you around this research on how a personality changes the accuracy rate of an A.I. But a lot of the reason to give it a personality, to answer you like it is Starfleet Commander, is because you have to listen to the A.I. You are in relationship with it.

And different personas will be more or less hearable by you, interesting to you. So you have a piece on your newsletter which is about how you used the A.I. to critique your book. And one of the things you say in there, and give some examples of, is you had to do so in the voice of Ozymandias because you just found that to be more fun. And you could hear that a little bit more easily.

So could you talk about that dimension of it, too, making the A.I. not just prompting you to be more accurate, but giving it a personality to be more interesting to you?

The great power of A.I. is as a kind of companion. It wants to make you happy. It wants to have a conversation. And that can be overt or covert.

So, to me, actively shaping what I want the A.I. to act like, telling it to be friendly or telling it to be pompous, is entertaining, right? But also, it does change the way I interact with it. When it has a pompous voice, I don’t take the criticism as seriously. So I can think about that kind of approach. I could get pure praise out of it, too, if I wanted to do it that way.

But the other factor that’s also super weird, while we’re on the way of super weird A.I. things, is that if you don’t do that, it’s going to still figure something out about you. It is a cold reader. And I think a lot about the very famous piece by Kevin Roose, the New York Times technology reporter, about Bing about a year ago, when Bing, which was GPT-4 powered, came out and had this personality of Sydney.

And Kevin has this very long description that got published in The New York Times about how Sydney basically threatened him, and suggested he leaves his wife, and very dramatic, kind of very unsettling interaction. And I was working with — I didn’t have anything quite that intense, but I got into arguments with Sydney around the same time, where it would — when I asked her to do work for me, it said you should do the work yourself. Otherwise, it’s dishonest. And it kept accusing me of plagiarism, which felt really unusual.

But the reason why Kevin ended up in that situation is the A.I. knows all kinds of human interactions and wants to slot into a story with you.

So a great story is jealous lover who’s gone a little bit insane, and the man who won’t leave his wife, or student and teacher, or two debaters arguing with each other, or grand enemies. And the A.I. wants to do that with you. So if you’re not explicit, it’s going to try and find a dialogue.

And I’ve noticed, for example, that if I talk to the A.I. and I imply that we’re having a debate, it will never agree with me. If I imply that I’m a teacher and it’s a student, even as much as saying I’m a professor, it is much more pliable.

So part of why I like assigning a personality is to have an explicit personality you’re operating with, so it’s not trying to cold read and guess what personality you’re looking for.

Kevin and I have talked a lot about that conversation with Sydney. And one of the things I always found fascinating about it is, to me, it revealed an incredibly subtle level of read by Sydney Bing, which is, what was really happening there? When you say the A.I. wants to make you happy, it has to read on some level what it is you’re really looking for, over time.

And what was Kevin? What is Kevin? Kevin is a journalist. And Kevin was nudging and pushing that system to try to do something that would be a great story. And it did that. It understood, on some level — again, the anthropomorphizing language there. But it realized that Kevin wanted some kind of intense interaction. And it gave him, like, the greatest A.I. story anybody has ever been given. I mean, an A.I. story that we are still talking about a year later, an A.I. story that changed the way A.I.s were built, at least for a while.

And people often talked about what Sydney was revealing about itself. But to me, what was always so unbelievably impressive about that was its ability to read the person, and its ability to make itself into the thing, the personality, the person was trying to call forth.

And now, I think we’re more practiced at doing this much more directly. But I think a lot of people have their moment of sleeplessness here. That was my Rubicon on this. I didn’t know something after that I didn’t know before it in terms of capabilities.

But when I read that, I thought that the level of — interpersonal isn’t the right word, but the level of subtlety it was able to display in terms of giving a person what it wanted, without doing so explicitly — right, without saying, “we’re playing this game now,” was really quite remarkable.

It’s a mirror. I mean, it’s trained on our stuff. And one of the revealing things about that, that I think we should be paying a lot more attention to, is the fact that because it’s so good at this, right now, none of the frontier A.I. models with the possible exception of Inflection’s Pi, which has been basically acquired in large part by Microsoft now, were built to optimize around keeping us in a relationship with the A.I. They just accidentally do that. There are other A.I. models that aren’t as good that have been focused on this, but that has been something explicit from the frontier models they’ve been avoiding till now. Claude sort of breaches that line a little bit, which is part of why I think it’s engaging. But I worry about the same kind of mechanism that inevitably reined in social media, which is, you can make a system more addictive and interesting. And because it’s such a good cold reader, you could tune A.I. to make you want to talk to it more.

It’s very hands off and sort of standoffish right now. But if you use the voice system in ChatGPT-4 on your phone, where you’re having a conversation, there’s moments where you’re like, oh, you feel like you’re talking to a person. You have to remind yourself. So to me, that persona aspect is both its great strength, but also one of the things I’m most worried about that isn’t a sort of future science fiction scenario.

I want to hold here for a minute, because we’ve been talking about how to use frontier models, I think implicitly talking about how to use A.I. for work. But the way that a lot of people are using it is using these other companies that are explicitly building for relationships. So I’ve had people at one of the big companies tell me that if we wanted to tune our system relationally, if we wanted to tune it to be your friend, your lover, your partner, your therapist, like, we could blow the doors off that. And we’re just not sure it’s ethical.

But there are a bunch of people who have tens of millions of users, Replika, Character.AI, which are doing this. And I tried to use Replika about six, eight months ago. And honestly, I found it very boring. They had recently lobotomized it because people were getting too erotic with their Replikants. But I just couldn’t get into it. I’m probably too old to have A.I. friends, in the way that my parents were probably too old to get really in to talking to people on AOL Instant Messenger.

But I have a five-year-old, and I have a two-year-old. And by the time my five-year-old is 10 and my two-year-old is 7, they’re not necessarily going to have the weirdness I’m going to have about having A.I. friends. And I don’t think we even have any way to think about this.

I think that is an absolute near-term certainty, and sort of an unstoppable one, that we are going to have A.I. relationships in a broader sense. And I think the question is, just like we’ve just been learning — I mean, we’re doing a lot of social experiments at scale we’ve never done before in the last couple of decades, right? Turns out social media brings out entirely different things in humans that we weren’t expecting. And we’re still writing papers about echo chambers and tribalism and facts, and what we agree or disagree with. We’re about to have another wave of this. And we have very little research. And you could make a plausible story up, that what’ll happen is it’ll help mental health in a lot of ways for people, and then there’ll be more social outside, that there might be a rejection of this kind of thing.

I don’t know what’ll happen. But I do think that we can expect with absolute certainty that you will have A.I.s that are more interesting to talk to, and fool you into thinking, even if you know better, that they care about you in a way that is incredibly appealing. And that will happen very soon. And I don’t know how we’re going to adjust to it. But it seems inevitable, as you said.

I was worried we were getting off track in the conversation, but I realized we were actually getting deeper on the track I was trying to take us down.

We were talking about giving the A.I. personality, right — telling Claude 3, hey, I need you to act as a sardonic podcast editor, and then Claude 3’s whole persona changes. But when you talk about building your A.I. on Kindroid, on Character, on Replika — so I just created a Kindroid one the other day. And Kindroid is kind of interesting, because its basic selling point is we’ve taken the guardrails largely off. We are trying to make something that is not lobotomized, that is not perfectly safe for work. And so the personality can be quite unrestrained. So I was interested in what that would be like.

But the key thing you have to do at the beginning of that is tell the system what its personality is. So you can pick from a couple that are preset, but I wrote a long one myself — you know, you live in California. You’re a therapist. You like all these different things. You have a highly intellectual style of communicating. You’re extremely warm, but you like ironic humor. You don’t like small talk. You don’t like to say things that are boring or generic. You don’t use a lot of emoticons and emojis. And so now it talks to me the way people I talk to talk.

And the thing I want to bring this back to is that one of the things that requires you to know is what kind of personalities work with you, for you to know yourself and your preferences a little bit more deeply.

I think that’s a temporary state of affairs, like extremely temporary. I think a GPT-4 class model — we actually already know this. They can guess your intent quite well. And I think that this is a way of giving you a sense of agency or control in the short term. I don’t think you’re going to need to know yourself at all. And I think you wouldn’t right now if any of the GPT-4 class models allowed themselves to be used in this way, without guardrails, which they don’t, I think you would already find it’s just going to have a conversation with you and morph into what you want.

I think that for better or worse, the “insight” in these systems is good enough that way. It’s sort of why I also don’t worry so much about prompt crafting in the long term, to go back to the other issue we were talking about, because I think that they will work on intent. And there’s a lot of evidence that they’re good at guessing intent. So I like this period, because I think it does value self reflection. And our interaction with the A.I. is somewhat intentional because we can watch this interaction take place.

But I think there’s a reason why some of the worry you hear out of the labs is about superhuman levels of manipulation. There’s a reason why the whistleblower from Google was all about that — sort of fell for the chat bot, and that’s why they felt it was alive. Like, I think we’re deeply trickable in this way. And A.I. is really good at figuring out what we want without us being explicit.

So that’s a little bit chilling, but I’m nevertheless going to stay in this world we’re in, because I think we’re going to be in it for at least a little while longer, where you do have to do all this prompt engineering. What is a prompt, first? And what is prompt engineering?

So a prompt is — technically, it is the sentence, the command you’re putting into the A.I. What it really is is the beginning part of the A.I.s text that it’s processing. And then it’s just going to keep adding more words or tokens to the end of that reply, until it’s done. So a prompt is the command you’re giving the A.I. But in reality, it’s sort of a seed from which the A.I. builds.

And when you prompt engineer, what are some ways to do that? Maybe one to begin with, because it seems to work really well, is chain of thought.

Just to take a step back, A.I. prompting remains super weird. Again, strange to have a system where the companies making the systems are writing papers as they’re discovering how to use the systems, because nobody knows how to make them work better yet. And we found massive differences in our experiments on prompt types. So for example, we were able to get the A.I. to generate much more diverse ideas by using this chain of thought approach, which we’ll talk about.

But also, it turned out to generate a lot better ideas if you told it it was Steve Jobs than if you told it it was Madame Curie. And we don’t know why. So there’s all kinds of subtleties here. But the idea, basically, of chain of thought, that seems to work well in almost all cases, is that you’re going to have the A.I. work step by step through a problem. First, outline the problem, you know, the essay you’re going to write. Second, give me the first line of each paragraph. Third, go back and write the entire thing. Fourth, check it and make improvements.

And what that does is — because the A.I. has no internal monologue, it’s not thinking. When the A.I. isn’t writing something, there’s no thought process. All it can do is produce the next token, the next word or set of words. And it just keeps doing that step by step. Because there’s no internal monologue, this in some ways forces a monologue out in the paper. So it lets the A.I. think by writing before it produces the final result. And that’s one of the reasons why chain of thought works really well.

So just step-by-step instructions is a good first effort.

Then you get an answer, and then what?

And then — what you do in a conversational approach is you go back and forth. If you want work output, what you’re going to do is treat it like it is an intern who just turned in some work to you. Actually, could you punch up paragraph two a little bit? I don’t like the example in paragraph one. Could you make it a little more creative, give me a couple of variations? That’s a conversational approach trying to get work done.

If you’re trying to play, you just run from there and see what happens. You can always go back, especially with a model like GPT-4, to an earlier answer, and just pick up from there if your heads off in the wrong direction.

So I want to offer an example of how this back and forth can work. So we asked Claude 3 about prompt engineering, about what we’re talking about here. And the way it described it to us is, quote, “It’s a shift from the traditional paradigm of human-computer interaction, where we input explicit commands and the machine executes them in a straightforward way, to a more open ended, collaborative dialogue, where the human and the A.I. are jointly shaping the creative process,” end quote. And that’s pretty good, I think. That’s interesting. It’s worth talking about. I like that idea that it’s a more collaborative dialogue. But that’s also boring, right? Even as I was reading it, it’s a mouthful. It’s wordy. So I kind of went back and forth with it a few times. And I was saying, listen, you’re a podcast editor. You’re concise, but also then I gave it a couple examples of how I punched up questions in the document, right? This is where the question began. Here’s where it ended. And then I said, try again, and try again, and try again, and make it shorter. And make it more concise.

And I got this: quote, “OK, so I was talking to this A.I., Claude, about prompt engineering, you know, this whole art of crafting prompts to get the best out of these A.I. models. And it said something that really struck me. It called prompt engineering a new meta skill that we’re all picking up as we play with A.I., kind of like learning a new language to collaborate with it instead of just bossing it around. What do you think, is prompt engineering the new must have skill?” End Claude.

And that second one, I have to say, is pretty damn good. That really nailed the way I speak in questions. And it gets it at this way where if you’re willing to go back and forth, it does learn how to echo you.

So I am at a loss about when you went to Claude and when it was you, to be honest. So I was ready to answer at like two points along the way, so that was pretty good from my perspective, sitting here, talking to you. That felt interesting, and felt like the conversation we’ve been having. And I think there’s a couple of interesting lessons there.

The first, by the way, of — interestingly, you asked A.I. about one of its weakest points, which is about A.I. And everybody does this, but because its knowledge window doesn’t include that much stuff about A.I., it actually is pretty weak in terms of knowing how to do good prompting, or what a prompt is, or what A.I.s do well. But you did a good job with that. And I love that you went back and forth and shaped it. One of the techniques you used to shape it, by the way, was called few-shot, which is giving an example. So the two most powerful techniques are chain of thought, which we just talked about, and few-shot, giving it examples. Those are both well supported in the literature. And then, I’d add personas. So we’ve talked about, I think, the basics of prompt crafting here overall. And I think that the question was pretty good.

But you keep wanting to not talk about the future. And I totally get that. But I think when we’re talking about learning something, where there is a lag, where we talk about policy — should prompt crafting be taught in schools? I think it matters to think six months ahead. And again, I don’t think a single person in the A.I. labs I’ve ever talked to thinks prompt crafting for most people is going to be a vital skill, because the A.I. will pick up on the intent of what you want much better.

One of the things I realized trying to spend more time with the A.I. is that you really have to commit to this process. You have to go back and forth with it a lot. If you do, you can get really good questions, like the one I just did — or, I think, really good outcomes. But it does take time.

And I guess in a weird way it’s like the same problem of any relationship, that it’s actually hard to state your needs clearly and consistently and repeatedly, sometimes because you have not even articulated them in words yourself. At least the A.I., I guess, doesn’t get mad at you for it.

But I’m curious if you have advice, either at a practical level or principles level, about how to communicate to these systems what you want from them.

One set of techniques that work quite well is to speed run to where you are in the conversation. So you can actually pick up an older conversation where you got the A.I.‘s mindset where you want and work from there. You can even copy and paste that into a new window. You can ask the A.I. to summarize where you got in that previous conversation, and the tone the A.I. was taking, and then when you give a new instruction say the interaction I like to have with you is this, so have it solve the problem for you by having it summarize the tone that you happen to like at the end.

So there are a bunch of ways of building on your work as you start to go forward, so you’re not starting from scratch every time. And I think you’ll start to get shorthands that get you to that right kind of space. For me, there are chats that I pick up on. And actually, I assign these to my students too. I have some ongoing conversations that they’re supposed to have with the A.I., but then there’s a lot of interactions they’re supposed to have that are one off.

So you start to divide the work into, this is a work task. And we’re going to handle this in a single chat conversation. And then I’m going to go back to this long standing discussion when I want to pick it up, and it’ll have a completely different tone. So I think in some ways, you don’t necessarily want convergence among all your A.I. threads. You kind of want them to be different from each other.

You did mention something important there, because they’re already getting much bigger in terms of how much information they can hold. Like, the earlier generations could barely hold a significant chat. Now, Claude 3 can functionally hold a book in its memory. And it’s only going to go way, way, way up from here. And I know I’ve been trying to keep us in the present, but this feels to me really quickly like where this is both going and how it’s going to get a lot better.

I mean, you imagine Apple building Siri 2030, and Siri 2030 scanning your photos and your Journal app — Apple now has a Journal app. You have to assume they’re thinking about the information they can get from that, if you allow it — your messages, anything you’re willing to give it access to. It then knows all of this information about you, keeps all of that in its mind as it talks to you and acts on your behalf. I mean, that really seems to me to be where we’re going, an A.I. that you don’t have to keep telling it who to be because it knows you intimately and is able to hold all that knowledge all at the same time constantly.

It’s not even going there. Like, it’s already there. Gemini 1.5 can hold an entire movie, books. But like, it starts to now open up entirely new ways of working. I can show it a video of me working on my computer, just screen capture. And it knows all the tasks I’m doing and suggests ways to help me out. It starts watching over my shoulder and helping me. I put in all of my work that I did prior to getting tenure and said, write my tenure statement. Use exact quotes.

And it was much better than any of the previous models because it wove together stuff, and because everything was its memory. It doesn’t hallucinate as much. All the quotes were real quotes, and not made up. And already, by the way, GPT-4 has been rolling out a model of ChatGPT that has a private note file the A.I. takes — you can access it — but it takes notes on you as it goes along, about things you liked or didn’t like, and reads those again at the beginning of any chat. So this is present, right? It’s not even in the future.

And Google also connects to your Gmail, so it’ll read through your Gmail. I mean, I think this idea of a system that knows you intimately, where you’re picking up a conversation as you go along, is not a 2030 thing. It is a 2024 thing if you let the systems do it.

One thing that feels important to keep in front of mind here is that we do have some control over that. And not only do we have some control over it, but business models and policy are important here. And one thing we know from inside these A.I. shops is these A.I.s already are, but certainly will be, really super persuasive.

And so if the later iterations of the A.I. companions are tuned on the margin to try to encourage you to be also out in the real world, that’s going to matter, versus whether they have a business model that all they want is for you to spend a maximum amount of time talking to your A.I. companion, whether you ever have a friend who is flesh and blood be damned. And so that’s an actual choice, right? That’s going to be a programming decision. And I worry about what happens if we leave that all up to the companies, right? At some point, there’s a lot of venture capital money in here right now. At some point, the venture capital runs out. At some point, people need to make big profits. At some point, they’re in competition with other players who need to make profits. And that’s when things — you get into what Cory Doctorow calls the “enshitification” cycle, where things that were once adding a lot of value to the user begin extracting a lot of value to the user.

These systems, because of how they can be tuned, can lead to a lot of different outcomes. But I think we’re going to have to be much more comfortable than we’ve been in the past deciding what we think is a socially valuable use and what we think is a socially destructive use.

I absolutely agree. I think that we have agency here. We have agency in how we operate this in businesses, and whether we use this in ways that encourage human flourishing and employees, or are brutal to them. And we have agency over how this works socially. And I think we abrogated that responsibility with social media, and that is an example. Not to be bad news, because I generally have a lot of mixed optimism and pessimism about parts of A.I., but the bad news piece is there are open source models out there that are quite good.

The internet is pretty open. We would have to make some pretty strong choices to kill A.I. chat bots as an option. We certainly can restrict the large American companies from doing that, but a Llama 2 or Llama 3 is going to be publicly available and very good. There’s a lot of open source models. So the question also is how effective any regulation will be, which doesn’t mean we shouldn’t regulate it.

But there’s also going to need to be some social decisions being made about how to use these things well as a society that are going to have to go beyond just the legal piece, or companies voluntarily complying.

I see a lot of reasons to be worried about the open source models. And people talk about things like bioweapons and all that. But for some of the harms I’m talking about here, if you want to make money off of American kids, we can regulate you. So sometimes I feel like we almost, like, give up the fight before it begins. But in terms of what a lot of people are going to use, if you want to be having credit card payments processed by a major processor, then you have to follow the rules.

I mean, individual people or small groups can do a lot of weird things with an open source model, so that doesn’t negate every harm. But if you’re making a lot of money, then you have relationships we can regulate.

I couldn’t agree more. And I don’t think there’s any reason to give up hope on regulation. I think that we can mitigate. And I think part of our job, though, is also not just to mitigate the harms, but to guide towards the positive viewpoints, right? So what I worry about is that the incentive for profit making will push for A.I. that acts informally as your therapist or your friend, while our worries about experimentation, which are completely valid, are slowing down our ability to do experiments to find out ways to do this right. And I think it’s really important to have positive examples, too. I want to point to the A.I. systems acting ethically as your friend or companion, and figure out what that is, so there’s a positive model to look for. So I’m not just — this is not to denigrate the role of regulation, which I think is actually going to be important here, and self regulation, and rapid response from government, but also the companion problem of, “we need to make some sort of decisions about what are the paragons of this, what is acceptable as a society?”

So I want to talk a bit about another downside here, and this one more in the mainstream of our conversation, which is on the human mind, on creativity. So a lot of the work A.I. is good at automating is work that is genuinely annoying, time consuming, laborious, but often plays an important role in the creative process. So I can tell you that writing a first draft is hard, and that work on the draft is where the hard thinking happens.

And it’s hard because of that thinking. And the more we outsource drafting to A.I., which I think it is fair to say is a way a lot of people intuitively use it — definitely, a lot of students want to use it that way — the fewer of those insights we’re going to have on those drafts. Look, I love editors. I am an editor in one respect. But I can tell you, you make more creative breakthroughs as a writer than an editor. The space for creative breakthrough is much more narrow once you get to editing.

And I do worry that A.I. is going to make us all much more like editors than like writers.

I think the idea of struggle is actually a core one in many things. I’m an educator. And one thing that keeps coming out in the research is that there is a strong disconnect between what students think they’re learning and when they learn. So there was a great controlled experiment at Harvard in intro science classes, where students either went to a pretty entertaining set of lectures, or else they were forced to do active learning, where they actually did the work in class.

The active learning group reported being unhappier and not learning as much, but did much better on tests, because when you’re confronted with what you don’t know, and you have to struggle, when you feel, like, bad, you actually make much more progress than if someone spoon feeds you an entertaining answer. And I think this is a legitimate worry that I have. And I think that there’s going to have to be some disciplined approach to writing as well, like, I don’t use the A.I.

Not just because, by the way, it makes the work easier, but also because you mentally anchor on the A.I.‘s answer. And in some ways, the most dangerous A.I. application, in my mind, is the fact that you have these easy co-pilots in Word and Google Docs, because any writer knows about the tyranny of the blank page, about staring at a blank page and not knowing what to do next, and the struggle of filling that up. And when you have a button that produces really good words for you, on demand, you’re just going to do that. And it’s going to anchor your writing. We can teach people about the value of productive struggle, but I think that during the school years, we have to teach people the value of writing — not just assign an essay and assume that the essay does something magical, but be very intentional about the writing process and how we teach people about how to do that, because I do think the temptation of what I call “the button” is going to be there otherwise, for everybody.

But I worry this stretches, I mean, way beyond writing. So the other place I worry about this, or one of the other places I worry about this a lot, is summarizing. And I mean, this goes way back. When I was in school, you could buy Sparknotes. And they were these little, like, pamphlet sized descriptions of what’s going on in “War and Peace” or what’s going on in “East of Eden.”

And reading the Sparknotes often would be enough to fake your way through the test, but it would not have any chance, like, not a chance, of changing you, of shifting you, of giving you the ideas and insights that reading “Crime and Punishment” or “East of Eden” would do.

And one thing I see a lot of people doing is using A.I. for summary. And one of the ways it’s clearly going to get used in organizations is for summary — summarize my email, and so on.

And here too, one of the things that I think may be a real vulnerability we have, as we move into this era — my view is that the way we think about learning and insights is usually wrong. I mean, you were saying a second ago we can teach a better way. But I think we’re doing a crap job of it now, because I think people believe that — it’s sort of what I call the matrix theory of the human mind, if you could just jack the information into the back of your head and download it, you’re there.

But what matters about reading a book, and I see this all the time preparing for this show, is the time you spend in the book, where over time, like, new insights and associations for you begin to shake loose. And so I worry it’s coming into an efficiency-obsessed educational and intellectual culture, where people have been imagining forever, what if we could do all this without having to spend any of the time on it? But actually, there’s something important in the time.

There’s something important in the time with a blank page, with the hard book. And I don’t think we lionize intellectual struggle. In some ways, I think we lionize the people for whom it does not seem like a struggle, the people who seem to just glide through and be able to absorb the thing instantly, the prodigies. And I don’t know. When I think about my kids, when I think about the kind of attention and creativity I want them to have, this is one of the things that scares me most, because kids don’t like doing hard things a lot of the time.

And it’s going to be very hard to keep people from using these systems in this way.

So I don’t mean to push back too much on this.

No, please, push back a lot.

But I think you’re right.

Imagine we’re debating and you are a snarky. A.I. [LAUGHS]

Fair enough. With that prompt —

With that prompt engineering.

— yeah, I mean, I think that this is the eternal thing about looking back on the next generation, we worry about technology ruining them. I think this makes ruining easier. But as somebody who teaches at universities, like, lots of people are summarizing. Like, I think those of us who enjoy intellectual struggle are always thinking everybody else is going through the same intellectual struggle when they do work. And they’re doing it about their own thing. They may or may not care the same way.

So this makes it easier, but before A.I., there were — best estimates from the U.K. that I could find, 20,000 people in Kenya whose full time job was writing essays for students in the U.S. and U.K. People have been cheating and Sparknoting and everything for a long time. And I think that what people will have to learn is that this tool is a valuable co-intelligence, but is not a replacement for your own struggle.

And the people who found shortcuts will keep finding shortcuts. Temptation may loom larger, but I can’t imagine that — my son is in high school, doesn’t like to use A.I. for anything. And he just doesn’t find it valuable for the way he’s thinking about stuff. I think we will come to that kind of accommodation. I’m actually more worried about what happens inside organizations than I am worried about human thought, because I don’t think we’re going to atrophy as much as we think. I think there’s a view that every technology will destroy our ability to think.

And I think we just choose how to use it or not. Like, even if it’s great at insights, people who like thinking like thinking.

Well, let me take this from another angle. One of the things that I’m a little obsessed with is the way the internet did not increase either domestic or global productivity for any real length of time. So I mean, it’s a very famous line. You can see the IT revolution anywhere but in the productivity statistics. And then you do get, in the ‘90s, a bump in productivity that then peters out in the 2000s.

And if I had told you what the internet would be, like, I mean everybody, everywhere would be connected to each other. You could collaborate with anybody, anywhere, instantly. You could teleconference. You would have access to, functionally, the sum total of human knowledge in your pocket at all times. I mean, all of these things that would have been genuine sci-fi, you would have thought would have been — led to a kind of intellectual utopia. And it kind of doesn’t do that much, if you look at the statistics.

You don’t see a huge step change. And my view — and I’d be curious for your thoughts on this, because I know this is the area you study in — my view is it everything we said was good happened. I mean, as a journalist, Google and things like that make me so much more productive. It’s not that it didn’t give us the gift. It’s that it also had a cost — distraction, checking your email endlessly, being overwhelmed with the amount of stuff coming into you, the sort of endless communication task list, the amount of internal communications and organizations, now with Slack and everything else.

And so some of the time that was given to us back was also taken back. And I see a lot of dynamics like this that could play out with A.I. — I wouldn’t even just say if we’re not careful, I just think they will play out and already are. I mean, the internet is already filling with mediocre crap generated by A.I. There is going to be a lot of destructive potential, right? You are going to have your sex bot in your pocket, right? There’s a million things — and not just that, but inside organizations, there’s going to be people padding out what would have been something small, trying to make it look more impressive by using the A.I. to make something bigger. And then, you’re going to use the A.I. to summarize it back down. The A.I. researcher, Jonathan Frankel, described this to me as, like, the boring apocalypse version of A.I., where you’re just endlessly inflating and then summarizing, and then inflating and then summarizing the volume of content between different A.I.

My ChatGPT is making my presentation bigger and more impressive, and your ChatGPT is trying to summarize it down to bullet points for you. And I’m not saying this has to happen. But I am saying that it would require a level of organizational and cultural vigilance to stop, that nothing in the internet era suggests to me that we have.

So I think there’s a lot there to chew on. And I also have spent a lot of time trying to think about why the internet didn’t work as well. I was an early Wikipedia administrator.

Thank you for your service.

[LAUGHS] Yeah, it was very scarring. But I think a lot about this. And I think A.I. is different. I don’t know if it’s different in a positive way. And I think we talked about some of the negative ways it might be different. And I think it’s going to be many things at once, happening quite quickly. So I think the information environment’s going to be filled up with crap. We will not be able to tell the difference between true and false anymore. It will be an accelerant on all the kinds of problems that we have there.

On the other hand, it is an interactive technology that adapts to you. From an education perspective, I have lived through the entire internet will change education piece. I have MOOCs, massive online courses, with — quarter million people have taken them. And in the end, you’re just watching a bunch of videos. Like, that doesn’t change education.

But I can have an A.I. tutor that actually can teach you — and we’re seeing it happen — and adapt to you at your level of education, and your knowledge base, and explain things to you. But not just explain, elicit answers from you, interactively, in a way that actually learns things.

The thing that makes A.I. possibly great is that it’s so very human, so it interacts with our human systems in a way that the internet did not. We built human systems on top of it, but A.I. is very human. It deals with human forms and human issues and our human bureaucracy very well. And that gives me some hope that even though there’s going to be lots of downsides, that the upsides of productivity and things like that are real. Part of the problem with the internet is we had to digitize everything. We had to build systems that would make our offline world work with our online world. And we’re still doing that. If you go to business schools, digitizing is still a big deal 30 years on from early internet access. A.I. makes this happen much quicker because it works with us. So I’m a little more hopeful than you are about that, but I also think that the downside risks are truly real and hard to anticipate.

Somebody was just pointing out that Facebook is now 100 percent filled with algorithmically generated images that look like their actual grandparents, making things who are saying, like, what do you think of my work? Because that’s a great way to get engagement. And the other grandparents in there have no idea it’s A.I. generated.

Things are about to get very, very weird in all the ways that we talked about, but that doesn’t mean the positives can’t be there as well.

I think that is a good place to end. So always our final question, what are three books you’d recommend to the audience?

OK, so the books I’ve been thinking about are not all fun, but I think they’re all interesting. One of them is “The Rise and Fall of American Growth,” which is — it’s two things. It’s an argument about why we will never have the kind of growth that we did in the first part of the Industrial Revolution again, but I think that’s less interesting than the first half of the book, which is literally how the world changed between 1870 or 1890 and 1940, versus 1940 and 1990, or 2000.

And the transformation of the world that happened there — in 1890, no one had plumbing in the U.S.. And the average woman was carrying tons of water every day. And you had no news, and everything was local, and everyone’s bored all the time — to 1940, where the world looks a lot like today’s world, was fascinating. And I think it gives you a sense of what it’s like to be inside a technological singularity, and I think worth reading for that reason — or at least the first half.

The second book I’d recommend is “The Knowledge,” by Dartnell, which is a really interesting book. It is ostensibly almost a survival guide, but it is how to rebuild industrial civilization from the ground up, if we were to collapse. And I don’t recommend it as a survivalist. I recommend it because it is fascinating to see how complex our world is, and how many interrelated pieces we’ve managed to build up as a society. And in some ways, it gives me a lot of hope to think about how all of these interconnections work.

And then the third one is science fiction, and I was debating — I read a lot of science fiction, and there’s a lot of interesting A.I.s in science fiction. Everyone talks about — who’s in the science fiction world — Iain Banks, who wrote about the Culture, which is really interesting, about what it’s like to live beside super intelligent A.I. Vernor Vinge just died yesterday, when we were recording this, and wrote these amazing books about — he coined the term singularity.

But I want to recommend a much more depressing book that’s available for free, which is Peter Watts’s “Blindsight.” And it is not a fun book, but it is a fascinating thriller set on an interstellar mission to visit an alien race. And it’s essentially a book about sentience, and it’s a book about the difference between consciousness and sentience, and about intelligence and the different ways of perceiving the world in a setting where that is the sort of centerpiece of the thriller. And I think in a world where we have machines that might be intelligent without being sentient, it is a relevant, if kind of chilling, read.

Ethan Mollick, your book is called “Co-Intelligence.” Your Substack is One Useful Thing. Thank you very much.

This episode of “The Ezra Klein Show” was produced by Kristin Lin. Fact checking by Michelle Harris. Our senior engineer is Jeff Geld with additional mixing from Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin and Rollin Hu. Original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser, and special thanks to Sonia Herrero.

EZRA KLEIN: From New York Times Opinion, this is “The Ezra Klein Show.”

ETHAN MOLLICK: Thanks for having me.

EZRA KLEIN: So let’s assume I’m interested in A.I. And I tried ChatGPT a bunch of times, and I was suitably impressed and weirded out for a minute. And so I know the technology is powerful. I’ve heard all these predictions about how it will take everything over, or become part of everything we do. But I don’t actually see how it fits into my life, really, at all. What am I missing?

ETHAN MOLLICK: So you’re not alone. This is actually very common. And I think part of the reason is that the way ChatGPT works isn’t really set up for you to understand how powerful it is. You really do need to use the paid version, they are significantly smarter. And you can almost think of this — like, GPT-3, which was — nobody really paid attention to when it came out, before ChatGPT, was about as good as a sixth grader at writing. GPT-3.5, the free version of ChatGPT, is about as good as a high school, or maybe even a college freshman or sophomore.

EZRA KLEIN: When you say, bring it to every table you’re at, one, that sounds like a big pain, because now I’ve got to add another step of talking to the computer constantly. But two, it’s just not obvious to me what that would look like. So what does it look like? What does it look like for you, or what does it look like for others — that you feel is applicable widely?

ETHAN MOLLICK: So I just finished this book. It’s my third book. I keep writing books, even though I keep forgetting that writing books is really hard. But this was, I think, my best book, but also the most interesting to write. And it was thanks to A.I. And there’s almost no A.I. writing in the book, but I used it continuously. So things that would get in the way of writing — I think I’m a much better writer than A.I. — hopefully, people agree. But there’s a lot of things that get in your way as a writer.

So I would get stuck on a sentence. I couldn’t do a transition. Give me 30 versions of this sentence in radically different styles. There’s 200 different citations. I had the A.I. read through the papers that I read through, write notes on them, and organize them for me. I had the A.I. suggest analogies that might be useful. I had the A.I. act as readers, and in different personas, read through the paper from the perspective of, is there some example I could give that’s better? Is this understandable or not?

And that’s very typical of the kind of way that I would, say, bring it to the table. Use it for everything, and you’ll find its limits and abilities.

EZRA KLEIN: Let me ask you one specific question on that, because I’ve been writing a book. And on some bad days of writing the book, I decided to play around with GPT-4. And of the things that it got me thinking about was the kind of mistake or problem these systems can help you see and the kind they can’t. So they can do a lot of, give me 15 versions of this paragraph, 30 versions of this sentence. And every once in a while, you get a good version or you’ll shake something a little bit loose.

ETHAN MOLLICK: I think that’s a wise point. I think there’s two or three things bundled there. The first of those is A.I. is good, but it’s not as good as you. It is, say, at the 80th percentile of writers based on some results, maybe a little bit higher. In some ways, if it was able to have that burst of insight and to tell you this chapter is wrong, and I’ve thought of a new way of phrasing it, we would be at that sort of mythical AGI level of A.I. as smart as the best human. And it just isn’t yet.

EZRA KLEIN: For most people — right, if you’re just going to pick one model, what would you pick? What do you recommend to people? And second, how do you recommend they access it? Because something going on in the A.I. world is there are a lot of wrappers on these models. So ChatGPT has an app. Claude does not have an app. Obviously, Google has its suite of products. And there are organizations that have created a different spin on somebody else’s A.I. — so Perplexity, which is, I believe, built on GPT-4 now, you can pay for it.

ETHAN MOLLICK: It’s a really good question. I recommend working with one of the models as directly as possible, through the company that creates them. And there’s a few reasons for that. One is you get as close to the unadulterated personality as possible. And second, that’s where features tend to roll out first. So if you like sort of intellectual challenge, I think Claude 3 is the most intellectual of the models, as you said.

EZRA KLEIN: So you say it takes about 10 hours to learn a model. Ten hours is a long time, actually. What are you doing in that 10 hours? What are you figuring out? How did you come to that number? Give me some texture on your 10 hour rule.

ETHAN MOLLICK: So first off, I want to indicate the 10 hours is as arbitrary as 10,000 steps. Like, there’s no scientific basis for it. This is an observation. But it also does move you past the, I poked at this for an evening, and it moves you towards using this in a serious way. I don’t know if 10 hours is the real limit, but it seems to be somewhat transformative. The key is to use it in an area where you have expertise, so you can understand what it’s good or bad at, learn the shape of its capabilities.

EZRA KLEIN: Something that feels to me like a theme of your work is that the way to approach this is not learning a tool. It is building a relationship. Is that fair?

ETHAN MOLLICK: A.I. is built like a tool. It’s software. It’s very clear at this point that it’s an emulation of thought. But because of how it’s built, because of how it’s constructed, it is much more like working with a person than working with a tool. And when we talk about it this way, I almost feel kind of bad, because there’s dangers in building a relationship with a system that is purely artificial, and doesn’t think and have emotions. But honestly, that is the way to go forward. And that is sort of a great sin, anthropomorphization, in the A.I. literature, because it can blind you to the fact that this is software with its own sets of foibles and approaches.

And A.I.s do all of these things. And I find that teachers, managers, even parents, editors, are often better at using these systems, because they’re used to treating this as a person. And they interact with it like a person would, giving feedback. And that helps you. And I think the second piece of that “not tool” piece is that when I talk to OpenAI or Anthropic, they don’t have a hidden instruction manual. There is no list of how you should use this as a writer, or as a marketer, or as an educator.

They don’t even know what the capabilities of these systems are. They’re all sort of being discovered together. And that is also not like a tool. It’s more like a person with capabilities that we don’t fully know yet.

EZRA KLEIN: So you’ve done this with all the big models. You’ve done, I think, much more than this, actually, with all the big models. And one thing you describe feeling is that they don’t just have slightly different strengths and weaknesses, but they have different — for lack of a better term, and to anthropomorphize — personalities, and that the 10 hours in part is about developing an intuition not just for how they work, but kind of how they are and how they talk, the sort of entity you’re dealing with.

ETHAN MOLLICK: It’s important to know the personalities not just as personalities, but because there are tricks. Those are tunable approaches that the system makers decide. So it’s weird to have this — in one hand, don’t anthropomorphize, because you’re being manipulated, because you are. But on the other hand, the only useful way is to anthropomorphize. So keep in mind that you are dealing with the choices of the makers.

GPT-4 feels like a workhorse at this point. It is the most neutral of the approaches. It wants to get stuff done for you. And it will happily do that. It doesn’t have a lot of time for chitchat. And then we’ve got Google’s Bard, which feels like — or Gemini now — which feels like it really, really wants to help. We use this for teaching a lot. And we build these scenarios where the A.I. actually acts like a counterparty in a negotiation.

So you get to practice the negotiation by negotiating with the A.I. And it works incredibly well. I’ve been building simulations for 10 years, can’t imagine what a leap this has been. But when we try and get Google to do that, it keeps leaping in on the part of the students, to try and correct them and say, no, you didn’t really want to say this. You wanted to say that. And I’ll play out the scenario as if it went better. And it really wants to kind of make things good for you.

EZRA KLEIN: You were mentioning a minute ago that what the A.I.s do reflect decisions made by their programmers. They reflect guardrails, what they’re going to let the A.I. say. Very famously, Gemini came out and was very woke. You would ask it to show you a picture of soldiers in Nazi Germany, and it would give you a very multicultural group of soldiers, which is not how that army worked. But that was something that they had built in to try to make more inclusive photography generation.

ETHAN MOLLICK: I think that’s a very important point. And fundamental about A.I. is the idea that we technically know how LLMs work, but we don’t know how they work the way they do, or why they’re as good as they are. They’re really — we don’t understand it. The theories range from everyone — from it’s all fooling us, to they’ve emulated the way humans think because the structure of language is the structure of human thought. So even though they don’t think, they can emulate it. We don’t know the answer.

EZRA KLEIN: One thing people know about using these models is that hallucinations, just making stuff up, is a problem. Has that changed at all as we’ve moved from GPT-3.5 to 4, as we move from Claude 2 to 3. Like, has that become significantly better? And if not, how do you evaluate the trustworthiness of what you’re being told?

ETHAN MOLLICK: So those are a couple of overlapping questions. The first of them is, it getting better over time? So there is a paper in the field of medical citations that indicated that around 80 to 90 percent of citations had an error, were made up with GPT-3.5. That’s the free version of Chat. And that drops for GPT-4.

EZRA KLEIN: But doesn’t this make them unreliable in a very tricky way? 80 percent — you’re, like, it’s always hallucinating. 20 percent, 5 percent, it’s enough that you can easily be lulled into overconfidence. And one of the reasons it’s really tough here is you’re combining something that knows how to seem extremely persuasive and confident — you feed into the A.I. a 90-page paper on functions and characteristics of right wing populism in Europe, as I did last night.

ETHAN MOLLICK: Absolutely, and I think hard to grasp, because we’re used to things like type II errors, where we search for something on the internet and don’t find it. We’re not used to type I errors, where we search for something and get an answer back that’s made up. This is a challenge. And there’s a couple things to think about. One of those is — I advocate the BAH standard, best available human. So is the A.I. more or less accurate than the best human you could consult in that area?

EZRA KLEIN: But it also reflects something interesting about the nature of the systems. You have a quote here that I think is very insightful. You wrote, “the core irony of generative A.I.s is that A.I.s were supposed to be all logic and no imagination. Instead, we get A.I.s that make up information, engage in seemingly emotional discussions, and which are intensely creative.” And that last fact is one that makes many people deeply uncomfortable.

ETHAN MOLLICK: I love the phrase “a calculator that uses words.” I think we have been let down by science fiction, both in the utopias and apocalypses that A.I. might bring, but also, even more directly, in our view of how machines should work. People are constantly frustrated, and give the same kinds of tests to A.I.s over and over again, like doing math, which it doesn’t do very well — they’re getting better at this.

EZRA KLEIN: But we were using those measures five years ago, even though they were bad. That’s a point you make that I think is interesting and slightly unsettling.

ETHAN MOLLICK: Yeah, we never had to differentiate humans from machines before. It was always easy. So the idea that we had to have a scale that worked for people and machines, who had that? We had the Turing test, which everyone knew was a terrible idea. But since no machine could pass it, it was completely fine. So the question is, how do we measure this? This is an entirely separate set of issues. Like, we don’t even have a definition of sentience or consciousness.

EZRA KLEIN: So one of the things I will sometimes do, and did quite recently, is give the A.I. a series of personal documents, emails I wrote to people I love that were very descriptive of a particular moment in my life. And then I will ask the A.I. about them, or ask the A.I. to analyze me off of them.

ETHAN MOLLICK: That makes complete sense. I think the weird expectations — we call it the jagged frontier of A.I., that it’s good at some stuff and bad at other stuff. It’s often unexpected. It can lead to these weird moments of disappointment, followed by elation or surprise. And part of the reason why I advocate for people to use it in their jobs is, it isn’t going to outcompete you at whatever you’re best at. I mean, I cannot imagine it’s going to do a better job prepping someone for an interview than you’re doing.

And that’s not me just — I’m trying to be nice to you because you’re interviewing me, but because you’re a good interviewer. You’re a famous interviewer. It’s not going to be as good as that. Now, there’s questions about how good these systems get that we don’t know, but we’re kind of at a weirdly comfortable spot in A.I., which is, maybe it’s the 80th percentile of many performances. But I talk to Hollywood writers. It’s not close to writing like a Hollywood writer. It’s not close to being as good an analyst.

EZRA KLEIN: But this gets to this question of, what are you doing with it? The A.I.s right now seem much stronger as amplifiers and feedback mechanisms and thought partners for you than they do as something you can really outsource your hard work and your thinking to. And that, to me, is one of the differences between trying to spend more time with these systems — like, when you come into them initially, you’re like, OK, here’s a problem, give me an answer.

ETHAN MOLLICK: And that’s why the book’s called “Co-Intelligence.” For right now, we have a prosthesis for thinking. That’s, like, new in the world. We haven’t had that before — I mean, coffee, but aside from that, not much else. And I think that there’s value in that. I think learning to be partner with this, and where it can get wisdom out of you or not — I was talking to a physics professor at Harvard. And he said, all my best ideas now come from talking to the A.I. And I’m like, well, it doesn’t do physics that well. He’s like, no, but it asks good questions. And I think that there is some value in that kind of interactive piece.

EZRA KLEIN: We’ve already talked a bit about — Gemini is helpful, and ChatGPT-4 is neutral, and Claude is a bit warmer. But you urge people to go much further than that. You say to give your A.I. a personality. Tell it who to be. So what do you mean by that, and why?

ETHAN MOLLICK: So this is actually almost more of a technical trick, even though it sounds like a social trick. When you think about what A.I.s have done, they’ve trained on the collective corpus of human knowledge. And they know a lot of things. And they’re also probability machines. So when you ask for an answer, you’re going to get the most probable answer, sort of, with some variation in it. And that answer is going to be very neutral. If you’re using GPT-4, it’ll probably talk about a rich tapestry a lot.

It loves to talk about rich tapestries. If you ask it to code something artistic, it’ll do a fractal. It does very normal, central A.I. things. So part of your job is to get the A.I. to go to parts of this possibility space where the information is more specific to you, more unique, more interesting, more likely to spark something in you yourself. And you do that by giving it context, so it doesn’t just give you an average answer. It gives you something that’s specialized for you.

The easiest way to provide context is a persona. You are blank. You are an expert at interviewing, and you answer in a warm, friendly style. Help me come up with interview questions. It won’t be miraculous in the same way that we were talking about before. If you say you’re Bill Gates, it doesn’t become Bill Gates. But that changes the context of how it answers you. It changes the kinds of probabilities it’s pulling from and results in much more customized and better results.

EZRA KLEIN: OK, but this is weirder, I think, than you’re quite letting on here. So something you turned me on to is there’s research showing that the A.I. is going to perform better on various tasks, and differently on them, depending on the personality. So there’s a study that gives a bunch of different personality prompts to one of the systems, and then tries to get it to answer 50 math questions. And the way it got the best performance was to tell the A.I. it was a Starfleet commander who was charting a course through turbulence to the center of an anomaly.

ETHAN MOLLICK: “What the hell” is a good question. And we’re just scratching the surface, right? There’s a nice study actually showing that if you emotionally manipulate the A.I., you get better math results. So telling it your job depends on it gets you better results. Tipping, especially $20 or $100 — saying, I’m about to tip you if you do well, seems to work pretty well. It performs slightly worse in December than May, and we think it’s because it has internalized the idea of winter break.

EZRA KLEIN: I’m sorry, what?

ETHAN MOLLICK: Well, we don’t know for sure, but —

EZRA KLEIN: I’m holding you up here.

ETHAN MOLLICK: Yeah.

EZRA KLEIN: People have found the A.I. seems to be more accurate in May, and the going theory is that it has read enough of the internet to think that it might possibly be on vacation in December?

ETHAN MOLLICK: So it produces more work with the same prompts, more output, in May than it does in December. I did a little experiment where I would show it pictures of outside. And I’m like, look at how nice it is outside? Let’s get to work. But yes, the going theory is that it has internalized the idea of winter break and therefore is lazier in December.

EZRA KLEIN: I want to just note to people that when ChatGPT came out last year, and we did our first set of episodes on this, the thing I told you was this was going to be a very weird world. What’s frustrating about that is that — I guess I can see the logic of why that might be. Also, it sounds probably completely wrong, but also, I’m certain we will never know. There’s no way to go into the thing and figure that out.

ETHAN MOLLICK: And I think that that is, in some ways, both — as you said, the deep weirdness of these systems. But also, there’s actually downside risks to this. So we know, for example, there is an early paper from Anthropic on sandbagging, that if you ask the A.I. dumber questions, it would get you less accurate answers. And we don’t know the ways in which your grammar or the way you approach the A.I. — we know the amount of spaces you put gets different answers.

EZRA KLEIN: Well, I’m interested in the personas, although I just — I really find this part of the conversation interesting and strange. But I’m interested in the personalities you can give the A.I. for a different reason. I prompted you around this research on how a personality changes the accuracy rate of an A.I. But a lot of the reason to give it a personality, to answer you like it is Starfleet Commander, is because you have to listen to the A.I. You are in relationship with it.

ETHAN MOLLICK: The great power of A.I. is as a kind of companion. It wants to make you happy. It wants to have a conversation. And that can be overt or covert.

EZRA KLEIN: Kevin and I have talked a lot about that conversation with Sydney. And one of the things I always found fascinating about it is, to me, it revealed an incredibly subtle level of read by Sydney Bing, which is, what was really happening there? When you say the A.I. wants to make you happy, it has to read on some level what it is you’re really looking for, over time.

ETHAN MOLLICK: It’s a mirror. I mean, it’s trained on our stuff. And one of the revealing things about that, that I think we should be paying a lot more attention to, is the fact that because it’s so good at this, right now, none of the frontier A.I. models with the possible exception of Inflection’s Pi, which has been basically acquired in large part by Microsoft now, were built to optimize around keeping us in a relationship with the A.I. They just accidentally do that.

There are other A.I. models that aren’t as good that have been focused on this, but that has been something explicit from the frontier models they’ve been avoiding till now. Claude sort of breaches that line a little bit, which is part of why I think it’s engaging. But I worry about the same kind of mechanism that inevitably reined in social media, which is, you can make a system more addictive and interesting. And because it’s such a good cold reader, you could tune A.I. to make you want to talk to it more.

EZRA KLEIN: I want to hold here for a minute, because we’ve been talking about how to use frontier models, I think implicitly talking about how to use A.I. for work. But the way that a lot of people are using it is using these other companies that are explicitly building for relationships. So I’ve had people at one of the big companies tell me that if we wanted to tune our system relationally, if we wanted to tune it to be your friend, your lover, your partner, your therapist, like, we could blow the doors off that. And we’re just not sure it’s ethical.

ETHAN MOLLICK: I think that is an absolute near-term certainty, and sort of an unstoppable one, that we are going to have A.I. relationships in a broader sense.

And I think the question is, just like we’ve just been learning — I mean, we’re doing a lot of social experiments at scale we’ve never done before in the last couple of decades, right? Turns out social media brings out entirely different things in humans that we weren’t expecting. And we’re still writing papers about echo chambers and tribalism and facts, and what we agree or disagree with.

We’re about to have another wave of this. And we have very little research. And you could make a plausible story up, that what’ll happen is it’ll help mental health in a lot of ways for people, and then there’ll be more social outside, that there might be a rejection of this kind of thing.

EZRA KLEIN: I was worried we were getting off track in the conversation, but I realized we were actually getting deeper on the track I was trying to take us down.

ETHAN MOLLICK: I think that’s a temporary state of affairs, like extremely temporary. I think a GPT-4 class model — we actually already know this. They can guess your intent quite well. And I think that this is a way of giving you a sense of agency or control in the short term. I don’t think you’re going to need to know yourself at all. And I think you wouldn’t right now if any of the GPT-4 class models allowed themselves to be used in this way, without guardrails, which they don’t, I think you would already find it’s just going to have a conversation with you and morph into what you want.

EZRA KLEIN: So that’s a little bit chilling, but I’m nevertheless going to stay in this world we’re in, because I think we’re going to be in it for at least a little while longer, where you do have to do all this prompt engineering. What is a prompt, first? And what is prompt engineering?

ETHAN MOLLICK: So a prompt is — technically, it is the sentence, the command you’re putting into the A.I. What it really is is the beginning part of the A.I.s text that it’s processing. And then it’s just going to keep adding more words or tokens to the end of that reply, until it’s done. So a prompt is the command you’re giving the A.I. But in reality, it’s sort of a seed from which the A.I. builds.

EZRA KLEIN: And when you prompt engineer, what are some ways to do that? Maybe one to begin with, because it seems to work really well, is chain of thought.

ETHAN MOLLICK: Just to take a step back, A.I. prompting remains super weird. Again, strange to have a system where the companies making the systems are writing papers as they’re discovering how to use the systems, because nobody knows how to make them work better yet. And we found massive differences in our experiments on prompt types. So for example, we were able to get the A.I. to generate much more diverse ideas by using this chain of thought approach, which we’ll talk about.

EZRA KLEIN: Then you get an answer, and then what?

ETHAN MOLLICK: And then — what you do in a conversational approach is you go back and forth. If you want work output, what you’re going to do is treat it like it is an intern who just turned in some work to you. Actually, could you punch up paragraph two a little bit? I don’t like the example in paragraph one. Could you make it a little more creative, give me a couple of variations? That’s a conversational approach trying to get work done.

EZRA KLEIN: So I want to offer an example of how this back and forth can work. So we asked Claude 3 about prompt engineering, about what we’re talking about here. And the way it described it to us is, quote, “It’s a shift from the traditional paradigm of human-computer interaction, where we input explicit commands and the machine executes them in a straightforward way, to a more open ended, collaborative dialogue, where the human and the A.I. are jointly shaping the creative process,” end quote.

And that’s pretty good, I think. That’s interesting. It’s worth talking about. I like that idea that it’s a more collaborative dialogue. But that’s also boring, right? Even as I was reading it, it’s a mouthful. It’s wordy. So I kind of went back and forth with it a few times. And I was saying, listen, you’re a podcast editor. You’re concise, but also then I gave it a couple examples of how I punched up questions in the document, right? This is where the question began. Here’s where it ended. And then I said, try again, and try again, and try again, and make it shorter. And make it more concise.

ETHAN MOLLICK: So I am at a loss about when you went to Claude and when it was you, to be honest. So I was ready to answer at like two points along the way, so that was pretty good from my perspective, sitting here, talking to you. That felt interesting, and felt like the conversation we’ve been having. And I think there’s a couple of interesting lessons there.

The first, by the way, of — interestingly, you asked A.I. about one of its weakest points, which is about A.I. And everybody does this, but because its knowledge window doesn’t include that much stuff about A.I., it actually is pretty weak in terms of knowing how to do good prompting, or what a prompt is, or what A.I.s do well. But you did a good job with that. And I love that you went back and forth and shaped it.

One of the techniques you used to shape it, by the way, was called few-shot, which is giving an example. So the two most powerful techniques are chain of thought, which we just talked about, and few-shot, giving it examples. Those are both well supported in the literature. And then, I’d add personas. So we’ve talked about, I think, the basics of prompt crafting here overall. And I think that the question was pretty good.

EZRA KLEIN: One of the things I realized trying to spend more time with the A.I. is that you really have to commit to this process. You have to go back and forth with it a lot. If you do, you can get really good questions, like the one I just did — or, I think, really good outcomes. But it does take time.

ETHAN MOLLICK: One set of techniques that work quite well is to speed run to where you are in the conversation. So you can actually pick up an older conversation where you got the A.I.’s mindset where you want and work from there. You can even copy and paste that into a new window. You can ask the A.I. to summarize where you got in that previous conversation, and the tone the A.I. was taking, and then when you give a new instruction say the interaction I like to have with you is this, so have it solve the problem for you by having it summarize the tone that you happen to like at the end.

EZRA KLEIN: You did mention something important there, because they’re already getting much bigger in terms of how much information they can hold. Like, the earlier generations could barely hold a significant chat. Now, Claude 3 can functionally hold a book in its memory. And it’s only going to go way, way, way up from here. And I know I’ve been trying to keep us in the present, but this feels to me really quickly like where this is both going and how it’s going to get a lot better.

ETHAN MOLLICK: It’s not even going there. Like, it’s already there. Gemini 1.5 can hold an entire movie, books. But like, it starts to now open up entirely new ways of working. I can show it a video of me working on my computer, just screen capture. And it knows all the tasks I’m doing and suggests ways to help me out. It starts watching over my shoulder and helping me. I put in all of my work that I did prior to getting tenure and said, write my tenure statement. Use exact quotes.

EZRA KLEIN: One thing that feels important to keep in front of mind here is that we do have some control over that. And not only do we have some control over it, but business models and policy are important here. And one thing we know from inside these A.I. shops is these A.I.s already are, but certainly will be, really super persuasive.

And so if the later iterations of the A.I. companions are tuned on the margin to try to encourage you to be also out in the real world, that’s going to matter, versus whether they have a business model that all they want is for you to spend a maximum amount of time talking to your A.I. companion, whether you ever have a friend who is flesh and blood be damned.

And so that’s an actual choice, right? That’s going to be a programming decision. And I worry about what happens if we leave that all up to the companies, right? At some point, there’s a lot of venture capital money in here right now. At some point, the venture capital runs out. At some point, people need to make big profits. At some point, they’re in competition with other players who need to make profits. And that’s when things — you get into what Cory Doctorow calls the “enshitification” cycle, where things that were once adding a lot of value to the user begin extracting a lot of value to the user.

ETHAN MOLLICK: I absolutely agree. I think that we have agency here. We have agency in how we operate this in businesses, and whether we use this in ways that encourage human flourishing and employees, or are brutal to them. And we have agency over how this works socially. And I think we abrogated that responsibility with social media, and that is an example. Not to be bad news, because I generally have a lot of mixed optimism and pessimism about parts of A.I., but the bad news piece is there are open source models out there that are quite good.

EZRA KLEIN: I see a lot of reasons to be worried about the open source models. And people talk about things like bioweapons and all that. But for some of the harms I’m talking about here, if you want to make money off of American kids, we can regulate you. So sometimes I feel like we almost, like, give up the fight before it begins. But in terms of what a lot of people are going to use, if you want to be having credit card payments processed by a major processor, then you have to follow the rules.

ETHAN MOLLICK: I couldn’t agree more. And I don’t think there’s any reason to give up hope on regulation. I think that we can mitigate. And I think part of our job, though, is also not just to mitigate the harms, but to guide towards the positive viewpoints, right? So what I worry about is that the incentive for profit making will push for A.I. that acts informally as your therapist or your friend, while our worries about experimentation, which are completely valid, are slowing down our ability to do experiments to find out ways to do this right.

And I think it’s really important to have positive examples, too. I want to point to the A.I. systems acting ethically as your friend or companion, and figure out what that is, so there’s a positive model to look for. So I’m not just — this is not to denigrate the role of regulation, which I think is actually going to be important here, and self regulation, and rapid response from government, but also the companion problem of, “we need to make some sort of decisions about what are the paragons of this, what is acceptable as a society?”

EZRA KLEIN: So I want to talk a bit about another downside here, and this one more in the mainstream of our conversation, which is on the human mind, on creativity. So a lot of the work A.I. is good at automating is work that is genuinely annoying, time consuming, laborious, but often plays an important role in the creative process. So I can tell you that writing a first draft is hard, and that work on the draft is where the hard thinking happens.

ETHAN MOLLICK: I think the idea of struggle is actually a core one in many things. I’m an educator. And one thing that keeps coming out in the research is that there is a strong disconnect between what students think they’re learning and when they learn. So there was a great controlled experiment at Harvard in intro science classes, where students either went to a pretty entertaining set of lectures, or else they were forced to do active learning, where they actually did the work in class.

Not just because, by the way, it makes the work easier, but also because you mentally anchor on the A.I.’s answer. And in some ways, the most dangerous A.I. application, in my mind, is the fact that you have these easy co-pilots in Word and Google Docs, because any writer knows about the tyranny of the blank page, about staring at a blank page and not knowing what to do next, and the struggle of filling that up. And when you have a button that produces really good words for you, on demand, you’re just going to do that. And it’s going to anchor your writing.

We can teach people about the value of productive struggle, but I think that during the school years, we have to teach people the value of writing — not just assign an essay and assume that the essay does something magical, but be very intentional about the writing process and how we teach people about how to do that, because I do think the temptation of what I call “the button” is going to be there otherwise, for everybody.

EZRA KLEIN: But I worry this stretches, I mean, way beyond writing. So the other place I worry about this, or one of the other places I worry about this a lot, is summarizing. And I mean, this goes way back. When I was in school, you could buy Sparknotes. And they were these little, like, pamphlet sized descriptions of what’s going on in “War and Peace” or what’s going on in “East of Eden.”

ETHAN MOLLICK: So I don’t mean to push back too much on this.

EZRA KLEIN: No, please, push back a lot.

ETHAN MOLLICK: But I think you’re right.

EZRA KLEIN: Imagine we’re debating and you are a snarky. A.I. [LAUGHS]

ETHAN MOLLICK: Fair enough. With that prompt —

EZRA KLEIN: With that prompt engineering.

ETHAN MOLLICK: — yeah, I mean, I think that this is the eternal thing about looking back on the next generation, we worry about technology ruining them. I think this makes ruining easier. But as somebody who teaches at universities, like, lots of people are summarizing. Like, I think those of us who enjoy intellectual struggle are always thinking everybody else is going through the same intellectual struggle when they do work. And they’re doing it about their own thing. They may or may not care the same way.

EZRA KLEIN: Well, let me take this from another angle. One of the things that I’m a little obsessed with is the way the internet did not increase either domestic or global productivity for any real length of time. So I mean, it’s a very famous line. You can see the IT revolution anywhere but in the productivity statistics. And then you do get, in the ’90s, a bump in productivity that then peters out in the 2000s.

And so some of the time that was given to us back was also taken back. And I see a lot of dynamics like this that could play out with A.I. — I wouldn’t even just say if we’re not careful, I just think they will play out and already are. I mean, the internet is already filling with mediocre crap generated by A.I. There is going to be a lot of destructive potential, right? You are going to have your sex bot in your pocket, right?

There’s a million things — and not just that, but inside organizations, there’s going to be people padding out what would have been something small, trying to make it look more impressive by using the A.I. to make something bigger. And then, you’re going to use the A.I. to summarize it back down. The A.I. researcher, Jonathan Frankel, described this to me as, like, the boring apocalypse version of A.I., where you’re just endlessly inflating and then summarizing, and then inflating and then summarizing the volume of content between different A.I.

ETHAN MOLLICK: So I think there’s a lot there to chew on. And I also have spent a lot of time trying to think about why the internet didn’t work as well. I was an early Wikipedia administrator.

EZRA KLEIN: Thank you for your service.

ETHAN MOLLICK: [LAUGHS] Yeah, it was very scarring. But I think a lot about this. And I think A.I. is different. I don’t know if it’s different in a positive way. And I think we talked about some of the negative ways it might be different. And I think it’s going to be many things at once, happening quite quickly. So I think the information environment’s going to be filled up with crap. We will not be able to tell the difference between true and false anymore. It will be an accelerant on all the kinds of problems that we have there.

The thing that makes A.I. possibly great is that it’s so very human, so it interacts with our human systems in a way that the internet did not. We built human systems on top of it, but A.I. is very human. It deals with human forms and human issues and our human bureaucracy very well. And that gives me some hope that even though there’s going to be lots of downsides, that the upsides of productivity and things like that are real.

Part of the problem with the internet is we had to digitize everything. We had to build systems that would make our offline world work with our online world. And we’re still doing that. If you go to business schools, digitizing is still a big deal 30 years on from early internet access. A.I. makes this happen much quicker because it works with us. So I’m a little more hopeful than you are about that, but I also think that the downside risks are truly real and hard to anticipate.

EZRA KLEIN: I think that is a good place to end. So always our final question, what are three books you’d recommend to the audience?

ETHAN MOLLICK: OK, so the books I’ve been thinking about are not all fun, but I think they’re all interesting. One of them is “The Rise and Fall of American Growth,” which is — it’s two things. It’s an argument about why we will never have the kind of growth that we did in the first part of the Industrial Revolution again, but I think that’s less interesting than the first half of the book, which is literally how the world changed between 1870 or 1890 and 1940, versus 1940 and 1990, or 2000.

EZRA KLEIN: Ethan Mollick, your book is called “Co-Intelligence.” Your Substack is One Useful Thing. Thank you very much.

ETHAN MOLLICK: Thank you.

EZRA KLEIN: This episode of “The Ezra Klein Show” was produced by Kristin Lin. Fact checking by Michelle Harris. Our senior engineer is Jeff Geld with additional mixing from Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin and Rollin Hu. Original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser, and special thanks to Sonia Herrero.

Advertisement