presentation for linkedin

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Blog Marketing

How To Design a LinkedIn Presentation Carousel (+Examples)

By Ryan McCready , May 16, 2023

If you have been on LinkedIn lately, you might have noticed a new type of visual content being shared in your feed.

Simple LinkedIn presentations.

These bite sized slide decks have been extremely popular, no matter the topic or industry.

Venngage has been creating simple LinkedIn presentations for the past year by repurposing content directly from our blog posts with our customizable presentation templates .

Yes, you read that right — all of the content we share comes from content that already exists. We just repurposed it to better fit on LinkedIn !

In case you’re wondering, these simple presentations have actually led to about 10x more impressions, shares, and engagement across the board.

Plus, they are really easy to create if you know what you are doing. Thankfully, I have broken down our entire creation process, from outline to published presentation, below.

So let’s get into it!

1. Select the right piece of content for your LinkedIn presentation

Not every piece of content that you publish on your site or blog is going to make a good LinkedIn presentation.

Some are too abstract or need a lot more supporting information to make sense. Others might just not be a good fit for your LinkedIn following at all.

However, there are a few types of content that you can quickly repurpose into a presentation, as long as they are relevant.

This includes: 

• Simple lists
• Step-by-step guides
• Expert quotes & stats
• Checklists / to-do lists

Basically, anything that can be summarized in an engaging manner will probably make a good LinkedIn presentation. 

In my opinion, one of the easiest pieces of content to turn into a slide deck and an infographic is a list-based article. For example, this article on how to enhance your presentation skills .

All of the important content that you are going to use is already organized in an engaging way from the beginning. 

Plus people love clicking through lists and  visual content, which leads to more engagements and impressions on your posts!

Another type of content that works really well for similar reasons is “how-to” or “step-by-step” articles, like this infographic design guide . 

These articles will create a helpful and engaging narrative that people will want to click through or share with their followers.

Most types of infographics can be repurposed into presentations fairly quickly as well. For example, we turned a large quote infographic about International Women’s Day into this slide deck just a few weeks ago:

Additionally, you don’t even have to repurpose an entire article or piece of content. You can focus on a handful of definitions, interesting stats or quotes from a larger article. 

Or expand on something small that mention in your content, like in this slide deck:

We briefly touched on power words in an article about resume design and then used this LinkedIn presentation to expand on the concept. 

It turned out to be the perfect mix of engaging and easy to consume content that does well on LinkedIn.

So before you even think about picking out a template, make sure you have selected the right piece of content for LinkedIn . 

2. Extract the golden content nuggets

Trying to include too much content in your LinkedIn presentation will doom it before you even start.

At Venngage, we try to focus only on the small content nuggets that are found in a larger piece of content. 

You probably are asking, what the heck is a golden content nugget? I don’t blame you either, it’s a concept that I made up about a year ago, and I’m really hoping that it catches on.

A golden content nugget is simply a small piece of content that is:

• Informative
• Helpful 
• Interesting

Content nuggets are perfect for social media because they can be quickly consumed. And when you’re fighting for attention that can be a huge benefit. 

Some of the most common types of golden content nuggets include:

How-to or step-by-step instructions:

Facts, figures or stats:

Definitions & descriptions:

Interesting & expert quotes:

Simple tips & hacks:  

There are obviously more content nuggets spread throughout your articles but these are some of the most common.

I would recommend taking the time to grab all the content nuggets from an article and put them into a spreadsheet or document.

That step will help you create your next LinkedIn presentation or social media visual in a timely manner.

Once you select your content nuggets it’s time to move on to designing your presentation !

3. Use a simple but consistent LinkedIn presentation layout

One thing that I have noticed after creating a ton of these LinkedIn presentations is that the simple templates often get the most engagement. 

Also, we have found that square presentation templates work a lot better than some of the other layouts.

In fact, this LinkedIn presentation template has got the most traffic out of all the other slide decks!

CREATE THIS SOCIAL MEDIA TEMPLATE

This makes a lot of sense too, people aren’t going to engage with a complicated presentation. 

Especially on social media!

They want to quickly read through the information, and then decide if they want to click on the link to your article to learn more.

This template would be great for interesting tips, quotes or facts, because you can include a little more text on each slide:

On the other hand, if you’re presenting a bunch of stats in your presentation this template might be better: 

Instead of using an icon as the main focal point, this template pushes your statistics into the limelight. 

As you can see in each of these examples, the layout is pretty consistent on each slide. Not only does that speed up the creation process, it makes sure your content is always the focus of the LinkedIn presentation.

Read also: 5 Foolproof Presentation Layout Ideas You Should Use

4. Always include a title slide

Forgetting to create a compelling title slide for your presentation is another common mistake that I see a lot on LinkedIn.  

They jump right into the content without any context, which is probably going to confuse a follower. 

Can you imagine if this image was the first thing you saw in your LinkedIn feed?

You probably would keep scrolling. 

But something like the example below would make you want to learn more because it actually gives you information about the next few slides.

Trust me, when you make your content actually easy to consume, people will engage with it. 

Also without a title slide, the image will probably just look like any other social media image that gets shared on LinkedIn. So instead of standing above the noise on LinkedIn, it will just become another part of it.

So try to use a relevant combination of a background shape or border, an interesting font and a simple icon. Like below:

Also, it doesn’t hurt to highlight or bold a keyword in your title, like I did above! 

Here are a few more examples of title slides that I have used in the past: 

As you can see, each example is pretty similar but it will inform the reader about what they will find in the LinkedIn presentation.

So if you want to create a viral presentation, like the ones above, always start with a title slide!

5. Focus on one idea or point per slide

You don’t want to make it a chore to consume your content. Instead, try to keep the text you include on each slide very brief and actionable.

Most of my slides have under 10 words but still tell a compelling narrative. 

Thankfully because we already pulled out the content nuggets, this step will be a lot easier than some of the other ones.

For example, this content nugget: 

Can be repurposed into a simple LinkedIn presentation using this example:

Source  

The simplicity of each slide will also pull people further into your slides and push them toward your call to action. 

I have found if you can’t summarize your main point in a few words, it’s probably not worth including. 

Now if you need some more help picking or using a font, check out this guide:  How to Choose Fonts For Your Designs (With Examples)

6. add an icon or two to each slide.

If you have made it this far into the article, you have probably noticed that almost every slide has an icon or illustration .

Not only will an icon or two make your slides more eye-catching, but it will also give the reader some quick context about the slide. 

Before you start adding them to your LinkedIn presentation, there are three usages rules that you should follow

The first one is: always use a consistent icon style. For example, if you use an illustrated icon on one slide, like below, use an illustrated icon on all of the slides. 

And if you use a flat icon, make sure to use it on all of the other slides too:

Next, always make sure your icon is the same size across all of your slides. The consistency will make your slides look a lot more professional.

And finally, give your icon some room to breathe. This is a design hack that professional designers call “white space” – basically the open space around an object. 

As you can see in the example below, there’s a lot of open white space between the icon and the rest of the slide.

With those 3 tips, you should be able to use icons like a pro in no time. 

Also, with the Venngage presentation maker you can easily swap an icon with a single click on any of these templates:

When you swap an icon, it will automatically place it in the same spot and make it the same size.

This hack will help you repurpose our templates a lot faster as well.

Honestly, this is a big reason why I’m able to create so many new LinkedIn presentations! 

7. Export your LinkedIn presentation as a PDF

Once you finish designing your LinkedIn presentation, it’s time to export it!

If you want to share your slides on LinkedIn, you need to export them as a PDF.

With Venngage Business users can export as a PDF very easily, just click Download and then select PDF:

Now if you want to use this presentation on Instagram or turn it into a GIF, I would recommend exporting it as a PNG HD:

You can see everything that  Venngage Business  offers here!

8. Share on LinkedIn

All that’s left is to actually post it to LinkedIn! So let’s quickly run through the whole process.

Sharing a LinkedIn presentation starts like any other post:

I would recommend keeping the blurb pretty short, also make sure that you include a link back to your blog post or article. Here is great example of that in practice:

Remember, the slide deck is going to catch their attention but you want to make sure you use a compelling call to action to push them to read your content. 

After perfecting your blurb or description, click the document icon:

After another box pops up, like below, just click upload:

Drag and drop your PDF to the upload box, and then you should see it pop up on your screen:

Next, add a title to your LinkedIn presentation and the click the Next button:

After you make sure everything is to your liking, click post:

Your LinkedIn presentation should be posted in a few seconds!

Also don’t be afraid to share your presentations more than once over a few weeks. The shelf life of these LinkedIn presentations is actually pretty long.

I still get a lot of good engagement from the slide deck I created almost a year ago! Hashtags can be helpful to ensure your content continues to get discovered.

That’s why I think it’s so important to take the time to pick the right piece of content in the beginning.

We have found that people are very happy to see our engaging and interesting content in their feeds. Especially if the content is relevant and evergreen.

Now if you want to create a normal presentation, start here:

120+ Best Presentation Ideas, Design Tips & Examples

And if you want to learn more about repurposing, check out this ebook:

Everything You Need to Repurpose Content Visually [Free Ebook + Templates]

How to Upload Documents and Presentations on LinkedIn

Updated: January 10, 2020

Published: May 24, 2019

Does this content marketing formula sound (very) familiar?

• Create content
• Publish content on my company's website or blog
• Post the link on all my social channels
• Cross fingers and hope my audience bites

This is a foundational play in most marketing playbooks -- and sometimes, it works. But waiting and hoping to see if your audience can be convinced to click a link back to your website isn't the only option marketers have anymore.

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they're already spending a lot time -- their LinkedIn feeds.

Have a deck from a recent talk you gave? Or maybe an ebook your company wants to distribute to a relevant audience? This new feature enables you to post content assets directly to your feed for your followers to view without needing to download a file or visit a new location.

To give you a better idea of how this feature looks in action, here's a recent presentation the HubSpot team shared on LinkedIn: 

Uploading documents and presentations is a smart way to connect with your followers on a deeper level and encourage more meaningful engagement. In fact, investing in more visual and multimedia content on LinkedIn just might help you reach a broader audience outside of your direct network.

To get started using the new feature, you can follow the steps below.

1. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. At the top of the feed, you will see the "Start a Post" box with three content type options. Click on the document icon, highlighted here:

2. Once you click on the document icon, you'll be prompted to select a file from your computer to upload. LinkedIn accepts .pdf, .ppt, .pptx, .doc, and .docx file types.

3. You'll be able to add a title, caption, and include relevant hashtags and user mentions in the description box before finalizing your file upload. You can also control who sees your file if you want to limit access to your connections only.

And that's it! You can start sharing decks, presentations, ebooks, case studies, and more multimedia content assets directly on LinkedIn.

Don't forget to share this post!

Related articles.

How to Generate Leads on LinkedIn in 2024, According to LinkedIn's VP of Marketing

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The Beginner's Guide to LinkedIn Marketing & Networking

What is the LinkedIn Pixel — and How Does it Work?

How to Craft the Perfect LinkedIn Profile in 2023: 21 Easy Steps

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How to Master LinkedIn Content Marketing

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What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Add slideshare presentations or other media and links to your LinkedIn Profile.

Then, click  Upload  to upload direct media to your summary, or to your relevant work experience, or click  Link to media  to link to the URL of your presentation or download resource.

By the way, you can of course add  other people's slidedecks to your profile. Don't try to pass it off as your own work, naturally, but you can share presentations by others that are relevant to your work or support your ideas.

Once you have a few presentations and media in place on your profile, it looks visually more stimulating, and people can view your ideas and follow your stories in these presentations without having to leave your profile.

Outstanding.

• More Tips: 30 Top Tips for a better LinkedIn Profile – Rounded up and summarised…
• Found these tips useful? Why not thank me by buying me a virtual beer ?

About David Petherick

The Doctor is In. I have treated over 34,667 LinkedIn problems for CEOs, professionals and startups since 2006. You'll know by the end of our first free consultation if I can help you. We just need 10 minutes to diagnose and confirm if we're a good fit. Join over 4,767 subscribers to my free LinkedIn Newsletter on LinkedIn with no need to share your email address. Follow me on Twitter at @petherick .

Linkedin Pitch Deck

LinkedIn is the world's largest professional network with over 800 million members in more than 200 countries and territories worldwide.

Millions of professionals of all ages and backgrounds use LinkedIn to connect and network with businesses, colleagues, and peers. Their entire premise was built around the idea of creating economic equality in co-founder Reid Hoffman's living room in 2002. The company was officially launched in May 2003 and has grown substantially since, ultimately leading to their acquisition by Microsoft in December 2016. 

LinkedIn has become one of the top social networking platforms to date, but they had to start somewhere. In 2003, LinkedIn landed a $4.7 million Series A funding deal from Sequoia Capital, and received a Series B round of $10 million from Greylock the following year.

We’re taking LinkedIn’s original pitch deck and giving it a Beautiful.ai spin. 

Check Out the LinkedIn Pitch Deck Makeover in Beautiful.ai

A well-designed pitch deck template can seal the deal for the growth of your project or startup. Your goal is to grab the attention of potential investors and build excitement about your brand, the way LinkedIn’s presentation does, but also not get bogged down in too many details. Take a look at some of LinkedIn’s slides, like Market Opportunity, Data, and Projected Growth to get a sense for how to strike that balance.

Quick tips for creating a successful pitch deck

In addition to LinkedIn, we’ve taken cues from other top startups who’ve raised money from angel investors and VCs with effective pitch decks. Here are some tips to consider when customizing your own pitch deck template:

A pitch deck should be clear, compelling, and straightforward. About 10 to 20 slides should be enough to hit all the key points.

The overall layout of your slideshow is important, but each slide template also needs to make an impact. Capitalization, bolding key messages, and adding color will create attention on each individual slide.

Your presentation should support what you’re saying, not distract from it. Keep your design and text simple.

Charts, funnels, graphs, and images all add to the way your presentation is received. Visual aids make slides memorable and draw notice from your audience to important components.

More Popular Templates

Dropbox Pitch Deck

You’ve likely used DropBox for saving and sharing files, but 13 years ago MIT students Drew Houston and Arash Ferdowsi were just hoping for a little funding to get their start-up off the ground. The initial pitch deck landed them their $1.2M seed round in 2007, though it left room for improvement. We recreated it in Beautiful.ai.

Lean Coffee Presentation Template

Learn how Beautiful.ai’s lean coffee template can help you run a structured meeting without a formal agenda..

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Learn how Beautiful.ai’s agile workflow template can help teams examine their current processes and look for ways to improve them.

Budget Proposal Presentation

One of the essential steps in launching a new project or venture is requesting a budget to cover the associated costs. Our template will help you achieve your budget goals.

QA Testing Presentation Template

Learn how Beautiful.ai’s QA testing template can help product teams plan for and test new releases before a launch.

Design Sprint Presentation Template

Learn how Beautiful.ai’s design sprint presentation template can help your answer critical business questions and introduce new solutions.

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What It Takes to Give a Great Presentation

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Professional LinkedIn templates

Establish yourself as an expert in your field. quickly customize a free, professionally designed linkedin post template with microsoft designer., linkedin post.

Get more likes, shares, and notoriety with a professionally designed LinkedIn post layout. They're all easily customizable with Microsoft Designer to reflect your brand and message.

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Whether you're boosting your brand or hunting for a new job, it takes just a few minutes to create great-looking LinkedIn posts—no design experience needed. Here's how:

1. Find the perfect template

2. Customize your creation

3. Share it with the world

Let's create a linkedin design, frequently asked questions, what should i look for in an linkedin template.

When selecting a LinkedIn template , consider your network and what topic you want to discuss. After you've decided on a topic, look at LinkedIn templates based on size, color scheme, and overall design. Use the template as your starting point, and you can customize its details to your liking. Change the colors, fonts, and photos to match your LinkedIn branding.

What kind of templates are available for LinkedIn?

There are LinkedIn templates you can use to make general posts , announcements, calls to action, and individual spotlights. Pick the size that works for you and that contains the overall design you like. Customize its elements, colors , and fonts so that the final template resonates with the feelings you want others to have when they look at your LinkedIn profile.

How can I use LinkedIn templates to boost my professional visibility?

You can use LinkedIn templates to boost your professional visibility by publishing high-quality content. Your new posts will stand out from the text-only posts that others are sharing. Using an eye-grabbing LinkedIn template can reach so far that they can catch the attention of your first-degree connections and their connections' connections.

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Powerpoint Templates and Google slides for Linkedin

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Introduce your topic and host expert discussion sessions with this Linkedin Marketing And Promotion Powerpoint Ppt Template Bundles. This template is designed using high-quality visuals, images, graphics, etc, that can be used to showcase your expertise. Different topics can be tackled using the twelve slides included in this template. You can present each topic on a different slide to help your audience interpret the information more effectively. Apart from this, this PPT slideshow is available in two screen sizes, standard and widescreen making its delivery more impactful. This will not only help in presenting a birds-eye view of the topic but also keep your audience engaged. Since this PPT slideshow utilizes well-researched content, it induces strategic thinking and helps you convey your message in the best possible manner. The biggest feature of this design is that it comes with a host of editable features like color, font, background, etc. So, grab it now to deliver a unique presentation every time.

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The following slide depicts the KPAs of LinkedIn marketing to evaluate marketing effectiveness. It includes elements such as impressions, actions, link clicks, organic and inorganic followers etc. Introducing our Linkedin Marketing Analytics With KPI Dashboard set of slides. The topics discussed in these slides are Comment Comparison, Weekly Like Share, Inorganic Weekly Assessment. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

If you are looking for minimalistic icon designs, then this Linkedin Colored Icon is an ideal choice. It features simple shapes with clean lines in order to help you make your point and stay classy. You can edit these graphics into something well-tailored that fits your business needs. You can also reproduce the PPT layout in JPG, PNG, PDF, and PPT formats to make a well-equipped presentation delivery.

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15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page

Written by by Mahnoor Sheikh

Published on  April 23, 2024

Reading time  6 minutes

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership.

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

But what types of content should you be posting on LinkedIn? In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy .

Why should you post on LinkedIn?

Using LinkedIn for business can benefit you in more than one way. Here are three reasons why you should start posting on LinkedIn regularly as a brand or employee:

Increase brand awareness

LinkedIn is a great platform to show off your expertise and values to a professional audience. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

The platform’s advanced targeting tools also ensure your posts are seen by the most relevant audiences. This translates into more followers, engagement and leads for your brand.

Expand your network

LinkedIn has over 1 billion members worldwide. This massive user base offers brands a huge opportunity to connect with industry peers and thought leaders as well as potential customers, employees and partners.

Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions. You can also join LinkedIn groups and contribute to articles to establish authority and build your network.

Develop trust and relationships

By consistently providing value to your audience through informative, authentic and engaging content, you can establish yourself as a reliable and trustworthy source of information.

This trust can help build stronger relationships with your followers, who may be more likely to do business with you or recommend your brand to others.

15 LinkedIn post ideas and examples

Below, you’ll find creative LinkedIn post ideas to help you establish a strong brand presence on the platform and grow your following. We’ve also included real-life examples from top brands to inspire you.

1. Poll your audience

Polls are an excellent way to encourage interaction, spark conversations and gather opinions and preferences. They’re also great tools for collecting feedback and analyzing customer sentiment around your brand, products or services.

Image source

LinkedIn allows you to customize the visibility and duration of your polls so you can gather timely and relevant insights. You can also view poll results as a percentage or number of votes, and share them with your audience.

2. Ask questions or solve problems

Ask thought-provoking questions or offer actionable insights or solutions to help your followers overcome challenges and achieve their goals.

This does two things:

• It builds your credibility and positions you as an expert
• It boosts engagement (likes, comments and reposts)

3. Share a post with your thoughts

Share ‘hot takes’ and posts with your thoughts, opinions and experiences on LinkedIn, much like status updates. It’s an excellent way to strengthen your personal brand and drive engagement on your posts.

Don’t be afraid to go against the grain and put your unique perspectives out there. Editing coach Erica Schneider does this often.

Encourage your audience to share their insights as well in the comments to spark a healthy debate.

4. Announce product launches

Want to generate buzz around a new product you’re rolling out? Share a LinkedIn post about it. Highlight key features, benefits and use cases relevant to your audience.

Include eye-catching images or videos that show your product in action to boost the impact of your launch post. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

5. Celebrate company wins and milestones

Sharing your company’s achievements and success stories on LinkedIn can help you improve your brand’s reputation, attracting more leads and talent in the process.

When people see how well your company is doing in terms of growth, innovation and impact, they’ll naturally want to associate with your brand. Recognizing and rewarding your team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

6. Share upcoming events

Hosting a webinar or speaking at an event? Share an update about it on LinkedIn to expand your reach and drive more registrations and attendance.

Here’s Sarah Corley from Sprout Social sharing that she’s hosting an upcoming webinar. This is a win-win for Sprout as this extends the post’s reach beyond Sprout’s LinkedIn followers to Sarah’s network on the platform.

7. Post videos

Video is one of the most engaging content types on social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality.

Create short-form or long-form videos , such as product tutorials, testimonials or behind-the-scenes glimpses into your company culture. Here’s Mailchimp sharing its community service activities with a LinkedIn video.

Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.

8. Share different visual content formats

Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics and case study cover images when promoting your content on LinkedIn.

Using different visual formats helps your posts stand out in the feed and makes your brand seem more interesting and less monotonous.

At Sprout, we like to switch things up regularly. Here’s how we picked out a statistic from our industry trends report and shared it as an image on LinkedIn. We also provided context and a link to download the full resource in the caption.

9. Create carousel posts

Carousel posts allow you to share multiple images, videos or slides in a single post, making them ideal for storytelling, step-by-step guides or showcasing different aspects of your brand.

While LinkedIn carousel posts are no longer available as an organic posting option, they can still be used as an ad post type.

You can also create carousel-like posts by uploading PDFs with multiple pages optimized for size. Here’s how Miro does it to visually showcase its product’s newest features.

10. Create newsletters for your audience

LinkedIn allows you to create newsletters where you can regularly content like tips, insights and resources around specific topics.

Subscribers are notified whenever you publish new articles, and anyone on LinkedIn can find, read and share your content. This makes newsletters a great way to establish thought leadership as well as build community and engagement around your brand.

Here’s an example of a LinkedIn newsletter by Gretchen Rubin called ‘Work Happier’, where she regularly publishes articles on workplace productivity and happiness.

11. Write thought-provoking articles

Formerly known as LinkedIn Pulse, the platform’s publishing feature helps brands and professionals share long-form content with their audience directly on LinkedIn.

Share insightful articles on trending topics that matter to your business to spark conversation and engagement, demonstrate your expertise and build authority.

Users can leave comments on your articles, so encourage readers to share their thoughts and respond quickly to any feedback. Finally, incorporate relevant visuals to break up the text and write SEO titles and descriptions to rank your content on search.

12. Repurpose your content for LinkedIn audiences

If you have existing content on other social media platforms or your website, you can repurpose it for LinkedIn by making a few tweaks. Share summaries or key takeaways from your recent blog posts. Or turn individual statistics from your research report into visuals.

Here’s how we repurposed our Post Performance Report blog post into a carousel post on LinkedIn.

13. Give customers the spotlight

Share customer stories, testimonials and user-generated content on LinkedIn to show your appreciation and build trust with potential buyers. Tag featured customers in your posts to expand your reach and encourage them to share your content.

Additionally, repost positive reviews and mentions as well as any photos or videos that show customers using your product. Here’s how we do it at Sprout.

14. Job openings and opportunities

Got a vacancy? Find the right fit faster by sharing job opportunities on LinkedIn. Craft clear and compelling job descriptions that summarize key responsibilities and highlight the perks of working at your company. Use LinkedIn’s job posting features to target specific locations, skill sets or experience levels.

Get creative with your job postings to encourage more people to apply. Here’s how Sendlane keeps their job postings interesting and true to their brand voice.

15. Host a LinkedIn Live session

Did you know Live streams on LinkedIn see 24x more comments and 7x more reactions than native videos? Hosting live events is a great way to boost engagement on the platform and connect with your audience in real time.

Note: Users are currently unable to stream directly on LinkedIn. You can stream live video on the platform using a third-party broadcasting tool like Zoom, Vimeo or Restream.

Leverage LinkedIn posts for marketing

Posting on LinkedIn should be a top priority for your brand, especially if you’re targeting businesses or selling to a professional audience.

Use the LinkedIn post ideas and examples above to fuel your strategy. Need an extra hand? Check out these LinkedIn marketing tools to accelerate your growth on the platform.

LinkedIn Content Ideas FAQs

Share original insights, experiences and expertise to provide value to your audience and spark conversations. Showcase your brand’s personality, celebrate achievements and share engaging visual content that resonates with your target audience. Aim to inform, inspire and connect with your network through authentic and relevant posts.

Content that performs well on LinkedIn tends to be professional, informative and thought-provoking. Posts that tell a story, evoke emotion , solve a problem or encourage interaction, such as polls and questions, often receive high engagement.

To create engaging content on LinkedIn, understand your target audience, use storytelling techniques and incorporate visual elements like images, videos and infographics. Additionally, encourage participation by asking questions, seeking opinions and responding to comments.

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Borderline Personality Disorder - Jane Payne, MD

Metabolic Dysfunction Associated Steatotic Liver Disease - Smriti Ohri, MD

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Preventive Care for Women: An Overview from the Women’s Preventive Services Initiative - Amy Cantor, MD, MPH

Cervical Cancer Screening:  It’s All About HPV - Johanna Warren, MD

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Deprescribing in the Older Adult  - Neesha Patel, MD

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Immunocore announces upcoming presentation and posters at ASCO 2024

Phase 1 expansion data in immune checkpoints pre-treated cutaneous melanoma for brenetafusp (IMC-F106C targeting PRAME) to be presented during oral abstract session

(OXFORDSHIRE, England & CONSHOHOCKEN, Penn. & ROCKVILLE, Md., US, 24 April 2024) Immunocore Holdings plc (Nasdaq: IMCR) (“Immunocore” or the “Company”), a commercial-stage biotechnology company pioneering and delivering transformative immunomodulating medicines to radically improve outcomes for patients with cancer, infectious diseases and autoimmune diseases, will present Phase 1 expansion data for brenetafusp (IMC-F106C), the first off-the-shelf ImmTAC therapy targeting PRAME, in patients with late-line cutaneous melanoma, all previously treated with anti-PD1 and the vast majority having received ipilimumab, at the 2024 American Society of Oncology (ASCO) Annual Meeting commencing on 31 May.

The Company will also present four posters, including one trial-in-progress poster of the Phase 3 PRISM-MEL301 trial with brenetafusp in combination with nivolumab versus standard nivolumab regimens in HLA-A*02:01+ patients with first-line advanced melanoma, and three posters sharing clinical and translational data about KIMMTRAK in metastatic uveal melanoma.

Presentation and poster details

Title: Phase 1 safety and efficacy of IMC-F106C, a PRAME×CD3 ImmTAC bispecific, in post-checkpoint cutaneous melanoma Presenting author: Omid Hamid Session: Oral Abstract Session – Melanoma/Skin Cancers, Friday 31 May 2024; 2:45-5:45 p.m. CT / 1:45-4:45 p.m. ET

Title: A Phase 3 trial of IMC-F106C (PRAME × CD3) plus nivolumab versus standard nivolumab regimens in HLA-A*02:01+ patients with previously untreated advanced melanoma (PRISM-MEL-301) Presenting author: Georgina Long Session: Poster Session – Melanoma/Skin Cancers, Saturday 1 June 2024, 1:30-4:30 p.m. CT / 12:30-3:30 p.m. ET

Title: Stable disease with confirmed tumor reduction has a similar clinical outcome as RECIST partial response for tebentafusp in metastatic uveal melanoma Presenting author: Alexandra Ikeguchi Session: Poster Session – Melanoma/Skin Cancers, Saturday 1 June 2024, 1:30-4:30 p.m. CT / 12:30-3:30 p.m. ET

Title: Association between clinical and disease characteristics and detectable or undetectable baseline ctDNA in patients with metastatic uveal melanoma Presenting author: Paul Nathan Session: Poster Session – Melanoma/Skin Cancers, Saturday 1 June 2024, 1:30-4:30 p.m. CT / 12:30-3:30 p.m. ET

Title: Baseline and serial ctDNA dynamics predicts outcomes in patients treated with first-line tebentafusp including those who were and were not treated beyond progression Presenting author: Ryan Sullivan Session: Poster Session – Melanoma/Skin Cancers, Saturday 1 June 2024, 1:30-4:30 p.m. CT / 12:30-3:30 p.m. ET

Conference Call Immunocore will host an investor and analyst event and webcasted conference call on Friday 31 May 2024 at 6:15 p.m. CT with Dr. Diwakar Davar. The webcast will be available under ‘News & Events’ in the Investor Relations section of Immunocore Holdings’ website at www.immunocore.com.

About ImmTAC ® molecules for cancer

Immunocore’s proprietary T cell receptor (TCR) technology generates a novel class of bispecific biologics called ImmTAC (Immune mobilizing monoclonal TCRs Against Cancer) molecules that are designed to redirect the immune system to recognize and kill cancerous cells. ImmTAC molecules are soluble TCRs engineered to recognize intracellular cancer antigens with ultra-high affinity and selectively kill these cancer cells via an anti-CD3 immune-activating effector function. Based on the demonstrated mechanism of T cell infiltration into human tumors, the ImmTAC mechanism of action holds the potential to treat hematologic and solid tumors, regardless of mutational burden or immune infiltration, including immune “cold” low mutation rate tumors.

About KIMMTRAK

KIMMTRAK is a novel bispecific protein comprised of a soluble T cell receptor fused to an anti-CD3 immune-effector function. KIMMTRAK specifically targets gp100, a lineage antigen expressed in melanocytes and melanoma. This is the first molecule developed using Immunocore’s ImmTAC technology platform designed to redirect and activate T cells to recognize and kill tumor cells. KIMMTRAK has been approved for the treatment of HLA-A*02:01-positive adult patients with unresectable or metastatic uveal melanoma in the United States, European Union, Canada, Australia, and the United Kingdom.

About PRISM-MEL301 – Phase 3 trial with brenetafusp (IMC-F106C, PRAMExCD3) in 1L advanced cutaneous melanoma

The Phase 3 registrational trial will randomize patients with previously untreated, HLA-A*02:01-positive, advanced melanoma to IMC-F106C + nivolumab versus nivolumab or nivolumab + relatlimab, depending on the country where the patient is enrolled. The study will initially randomize to three arms: two IMC-F106C dose regimens (40 mcg and 160 mcg) and control arm and will discontinue one of the IMC-F106C dose regimens after an initial review of the first 60 patients randomized to the two experimental arms (90 patients randomized total). The primary endpoint of the trial is progression free survival (PFS) by blinded independent central review (BICR), with secondary endpoints of overall survival (OS) and overall response rate (ORR).

About the IMC-F106C-101 Phase 1/2 trial

IMC-F106C-101 is a first-in-human, Phase 1/2 dose escalation trial in patients with multiple solid tumor cancers including non-small cell lung cancer (NSCLC), small-cell lung cancer (SCLC), endometrial, ovarian, cutaneous melanoma, and breast cancers. The Phase 1 dose escalation trial was designed to determine the maximum tolerated dose (MTD), as well as to evaluate the safety, preliminary anti-tumor activity and pharmacokinetics of brenetafusp (IMC-F106C), a bispecific protein built on Immunocore’s ImmTAC technology, and the Company’s first molecule to target the PRAME antigen. The Company has initiated patient enrollment into four expansion arms in cutaneous melanoma, ovarian, NSCLC, and endometrial carcinomas. The IMC-F106C-101 trial is adaptive and includes the option for Phase 2 expansion, allowing for approximately 100 patients treated per tumor type in the Phase 1 and 2 expansion arms. Dose escalation continues in additional solid tumors as well as plans for combination arms with standards-of-care, including checkpoint inhibitors, chemotherapy, and tebentafusp.

About Immunocore

Immunocore is a commercial-stage biotechnology company pioneering the development of a novel class of TCR bispecific immunotherapies called ImmTAX – Immune mobilizing monoclonal TCRs Against X disease – designed to treat a broad range of diseases, including cancer, autoimmune, and infectious disease. Leveraging its proprietary, flexible, off-the-shelf ImmTAX platform, Immunocore is developing a deep pipeline in multiple therapeutic areas, including five clinical stage programs in oncology and infectious disease, advanced pre-clinical programs in autoimmune disease and multiple earlier pre-clinical programs. The Company’s most advanced oncology TCR therapeutic, KIMMTRAK has been approved for the treatment of HLA-A*02:01-positive adult patients with unresectable or metastatic uveal melanoma in the United States, European Union, Canada, Australia, and the United Kingdom.

Forward Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “believe,” “expect,” “plan,” “anticipate,” and similar expressions (as well as other words or expressions referencing future events or circumstances) are intended to identify forward-looking statements. All statements, other than statements of historical facts, included in this press release are forward-looking statements. These statements include, but are not limited to, statements regarding the expected clinical benefits of KIMMTRAK, brenetafusp and the Company’s other product candidates, including progression free survival and extended overall survival benefit; expectations regarding receipt of regulatory approvals and completion of related procedures; the value proposition of Immunocore’s products and product candidates, including KIMMTRAK and brenetafusp; future development plans of Immunocore’s products and product candidates, including KIMMTRAK and brenetafusp; expectations regarding the design, progress, timing, scope and results of Immunocore’s existing and planned clinical trials, including the Phase 3 PRISM-MEL301 trial with brenetafusp plus nivolumab versus standard nivolumab in 1L advanced cutaneous melanoma and the Phase 1/2 dose escalation trial with brenetafusp in patients with multiple solid tumor cancers including non-small cell lung cancer (NSCLC), small-cell lung cancer (SCLC), endometrial, ovarian, cutaneous melanoma, and breast cancers . Any forward-looking statements are based on management’s current expectations and beliefs of future events and are subject to a number of risks and uncertainties that could cause actual events or results to differ materially and adversely from those set forth in or implied by such forward-looking statements, many of which are beyond the Company’s control. These risks and uncertainties include, but are not limited to, the impact of the worsening macroeconomic conditions on the Company’s business, financial position, strategy and anticipated milestones, including Immunocore’s ability to conduct ongoing and planned clinical trials; Immunocore’s ability to obtain a clinical supply of current or future product candidates or commercial supply of KIMMTRAK or any future approved products, including as a result of health epidemics or pandemics, war in Ukraine, the conflict between Hamas and Israel, or global geopolitical tension; Immunocore’s ability to obtain and maintain regulatory approval of its product candidates, including KIMMTRAK; Immunocore’s ability and plans in continuing to establish and expand a commercial infrastructure and to successfully launch, market and sell KIMMTRAK and any future approved products; Immunocore’s ability to successfully expand the approved indications for KIMMTRAK or obtain marketing approval for KIMMTRAK in additional geographies in the future; the delay of any current or planned clinical trials, whether due to patient enrollment delays or otherwise; Immunocore’s ability to successfully demonstrate the safety and efficacy of its product candidates and gain approval of its product candidates on a timely basis, if at all; competition with respect to market opportunities; unexpected safety or efficacy data observed during preclinical studies or clinical trials; actions of regulatory agencies, which may affect the initiation, timing and progress of clinical trials or future regulatory approval; Immunocore’s need for and ability to obtain additional funding, on favorable terms or at all, including as a result of the worsening macroeconomic conditions, including inflation, interest rates and unfavorable general market conditions, and the impacts thereon of the war in Ukraine, the conflict between Hamas and Israel, and global geopolitical tension; Immunocore’s ability to obtain, maintain and enforce intellectual property protection for KIMMTRAK or any of its product candidates it or its collaborators are developing; and the success of Immunocore’s current and future collaborations, partnerships or licensing arrangements. These and other risks and uncertainties are described in greater detail in the section titled "Risk Factors" in Immunocore’s filings with the Securities and Exchange Commission, including Immunocore’s most recent Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission on February 28, 2024, as well as discussions of potential risks, uncertainties, and other important factors in the Company’s subsequent filings with the Securities and Exchange Commission. All information in this press release is as of the date of the release, and the Company undertakes no duty to update this information, except as required by law.

Contact Information

Sébastien Desprez, Head of Communications T: +44 (0) 7458030732 E: [email protected] Follow on Twitter: @Immunocore

Investor Relations

Clayton Robertson, Head of Investor Relations T: +1 (215) 384-4781 E: [email protected]

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