strategic planning in education making change happen

Leading to Change / Making Strategic Planning Work

When Planning Goes Wrong

Elements of effective strategic planning, one-page plans, a focus on the ends.

we wound up setting an impossible number of "goals," even as the word was used almost interchangeably with "action steps" or "objectives." Even the "evaluation" or "results" columns were often indistinguishable from the "goals" and "action steps"—as mere implementation or training was used as evidence of having met a goal. Nonetheless, these annual plans, like the hundreds I've seen since then, were approved pro forma. There was real fear of criticizing their content and so alienating any of the numerous constituents who had spent their valuable time producing them. Instructional quality—and levels of achievement—were typically unaffected by any of these processes. (p. 426)

strategic planning is the means by which those of one accord continuously create artifactual systems to serve extraordinary purpose. All that is required is strategic organization, dealing with strategic issues, making strategic decisions, and taking strategic action. (p. 75)

Carroll, L. (1898). Alice's adventures in wonderland . New York: Macmillian.

Cook, W. J. (2004). When the smoke clears. Phi Delta Kappan, 86 (1), 73–75, 83.

Kotter, J. P. (2007, January). Leading change: Why transformation efforts fail. Harvard Business Review, 85 (1), 96–103.

Porter, M. (1980). Competitive strategy . New York: Free Press.

Reeves, D. B. (2006). The learning leader: How to focus school improvement for better results . Alexandria, VA: Association for Supervision and Curriculum Development.

Reeves, D. B. (in press). The new framework for teacher leadership . Alexandria, VA: Association for Supervision and Curriculum Development.

Rosenthal, R., & Jacobson, L., (1968). Pygmalion in the classroom: Teacher expectation and pupil's intellectual development . New York: Holt, Rinehart, and Winston.

Schmoker, M. J. (2004). Tipping point: From feckless reform to substantive instructional improvement. Phi Delta Kappan, 85 (6), 424–432.

White, S. (2005). Beyond the numbers: Making data work for teachers and school leaders . Englewood, CO: Advanced Learning Press.

1 Freeport's Plan on a Page document is available for viewing on the ASCD Web site at www.ascd.org/ASCD/pdf/el/Reeves%20Plan.pdf

Douglas B. Reeves is the author of more than 100 articles and 40 books on educational leadership and student achievement and has worked with numerous education, business, nonprofit, and government organizations throughout the world.

Reeves is the founder of Creative Leadership Solutions, a non-profit with the mission to improve educational opportunities for students using creative solutions for leadership, policy, teaching, and learning. He was twice named to the Harvard University Distinguished Authors Series, and received the Contribution to the Field Award from the National Staff Development Council (now Learning Forward) and was named the Brock International Laureate for his contributions to education.

ASCD is a community dedicated to educators' professional growth and well-being.

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The Importance of Strategic Planning in Education

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blog , Education , Strategic Planning

Strategic planning is a method used in various industries to deliberately guide decision-making. In education, strategic planning provides leaders with guidance to keep the institution operating, carry out its missions and comply with regulations. Educational strategic planning focuses on the future of a college or university, providing an intentional way to reflect on performance and determine where to implement initiatives to make positive changes for the future.

To create effective university strategic plans, administrators and stakeholders must understand the ins and outs of how they work and how they can apply them.

In This Article

• Lack of Ownership
• Poor Strategic Alignment
• Poor Communication
• Slow Plan Adoption
• Improve Efficiency
• Engage Stakeholders and the Community
• Form a Focus
• Plan a Future
• Test Your Hypotheses
• Use Specific Language
• Make Implementation a Priority
• Hold Team Members Accountable

Transform Strategic Planning and Execution Within Your Education Institution With AchieveIt

The challenges of strategic planning in education.

Universities and colleges face several pressures and challenges that can complicate strategic planning in educational environments. Understanding some of these challenges can help you overcome them to create an impactful approach.

1. Lack of Ownership

While strategic plans involve feedback and participation from all of your institution’s departments and entities, you should limit ownership of the plan and documentation to one person. Without explicit ownership over the strategic plan, initiatives are more likely to be lost, forgotten or overlooked. With one person in charge, your school is more likely to achieve success.

2. Poor Strategic Alignment

Alignment and representation across your university are crucial to success. Universities and colleges often experience a lack of strategic alignment because the church and state divisions typically have different goals for schools. These clashing perspectives lead to poor strategic alignment and a stand-still in decision-making.

3. Poor Communication

Many educational institutions also struggle with strategic planning due to poor organizational communication. Effectively implementing a strategic plan requires institutional-wide teamwork. Poor communication significantly increases the difficulty of agreeing upon and executing effective solutions and setting attainable goals.

4. Slow Plan Adoption

With a significant focus on innovation and growth, universities may make numerous changes in a year. Constant changes often lead to low motivation to adopt new plans. The longer your teams take to implement a strategic plan, the more likely it is to become outdated. When this situation happens, the plan becomes irrelevant to your current processes.

Why Education Institutions Need Strategic Planning

Despite the inherent challenges, educational strategic planning is necessary for a successful institution operation. A strategic plan can help you improve several aspects of your educational institution through intentional goal-setting and initiative implementation. Strategic planning for colleges and universities helps students, staff and the community progress toward a better future.

Here are a few reasons you should use strategic planning in education:

1. Improve Efficiency

One of the biggest reasons to begin strategic planning is the opportunity for improved efficiency in numerous areas of your organization. The challenges of educational planning often lead to a lack of efficiency. Strategic planning for schools allows leaders to determine more effective ways to streamline processes.

For example, your decision-making teams may take significant time to agree on new policies or procedures. Strategic planning helps your institution use time more efficiently because it allows you to form decision-making strategies.

Improved efficiency also results in better cost-effectiveness. The less time is wasted, the more money you’ll save, especially over time.

2. Engage Stakeholders and the Community

Strategic planning involves more people than only the primary decision-makers — your planning should involve your community and stakeholders. Feedback from these entities can help you develop a more beneficial and strategically targeted plan based on what these entities want or need from you. Engaging the stakeholders and community also shows you value their input and want to create an environment where they want to be.

3. Form a Focus

Determining a focus for the school year ahead can be challenging without clear objectives. Without focus, your institution will struggle to grow and attract students and staff. For example, you may have vague expectations for the upcoming school year, which prevents decisions and progress from being made. A strategic plan allows you to determine your goals and focus for the upcoming year and beyond while also helping you track your progress.

4. Plan a Future

Strategic planning is ideal for planning a successful future for your institution. Developing a plan for your future helps ensure your school can grow and continue benefiting from its offerings. Rather than being unprepared for the next year and future school years, you can effectively strategize to make the most of your school year.

Strategic Planning Tips for Education Institutions

While every school’s strategic plan will look different depending on its goals and resources, the strategic planning process is often similar for colleges and universities. Explore a few tips for educational strategic planning to help you get started:

1. Test Your Hypotheses

You’re ultimately hypothesizing the outcome when you set initiatives in your strategic plan. These hypotheses are often based on assumptions, though it’s typically best to experiment to determine what would work and what may not. For example, if you ask your faculty to begin submitting weekly reports, conduct a quick test to ensure they can do so and have time to do so.

2. Use Specific Language

Using vague or wordy language increases the risk of confusion and the possibility of initiatives being misunderstood and ignored. Swapping out complicated words for simpler, more specific words can help ensure everyone understands your plan. It can help to have someone review the language you use to ensure nothing is confusing and everyone is on the same page.

3. Make Implementation a Priority

Because schools involve numerous departments and divisions, implementing a plan can be difficult without prioritization . Make your plan a priority to ensure it’s properly implemented. Doing so is often easiest when leaders promote and require implementation.

4. Hold Team Members Accountable

Another way to make university strategic plans stick is by holding team members accountable. School performance management software allows you to track reports and other strategy-related information to determine who’s completing their duties so you can keep them accountable.

Educational institutions require significant planning to ensure a successful school year. Strategic planning software for higher education can help you focus your strategy despite your institution’s challenges. Software like AchieveIt has features that help your team turn ideas into actions.

A few things you can do with our software include:

• Solve common implementation challenges: AchieveIt makes connecting members of your team and various initiatives easy. You can track projects, keep everyone on the same page and quickly send updates.
• Gain comprehensive visibility: Our platform lets you see every initiative in real time, providing comprehensive visibility over progress.
• Consult with our experts: Our strategic plan experts help you execute your plan effectively. Draw on our expertise for inspiration or customize one of our templates to create your plan.

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Five steps to planning for improved learning.

Improving educational quality through education sector plans

The techniques of strategic planning in education are well-developed, but students’ actual learning experiences have not always been the central concern. In the context of the new Education 2030 focus on education quality, what steps can planners go through to ensure that their education sector plans give priority to improving students’ learning outcomes?

Developing an education sector strategic plan can be a complex and iterative process. But in its simplest form,  Planning for Learning   involves five basic steps, from analysis of the current situation through to the detailed planning needed to accomplish change. Below, we suggest some of the key questions education planners need to ask in order to focus each step of this process on improving learning outcomes.

1. Education sector analysis: Where are we now?  

The process of planning for improved learning outcomes starts with a diagnosis of the current situation in the education sector, with a specific focus on learning.

Questions to ask : What information about students’ learning do we have, and what are we missing? What are students learning and how well are they learning it? Does their learning match the needs, aspirations, and plans of their parents, communities, and the nation? What are the major learning successes and weaknesses, and what are the causes behind them?

Tools planners can use:   Assessment data ,  Other monitoring data ,  SWOT analysis ,  Problem tree analysis . 

2. Policy and strategies: Where do we want to go?  

A plan for improving learning outcomes should offer a vision of a desirable situation for the education system in the future, and identify the ways to reach this situation.

Questions to ask : What are our end goals for improving learning? What are our medium-term objectives? Which strategies will be effective in achieving these learning goals and objectives?

Tools planners can use : Explore  strategies for improving learning , Convert your  problem tree into a solution tree ,   Complete a  strategic planning grid .

3.  Programmes: How do we get there?  

Once policy priorities and key strategies have been defined, they must be translated into specific actionable programmes.

Questions to ask:  What are the immediate results or outputs that must be achieved in order to meet our learning objectives and end goals? Which programmes and activities must be carried out in order to produce those outputs? How will objectives and outputs be measured?

Tools planners can use : Complete a  Logical Framework Matrix , Develop  indicators and targets .

4.  Costing and financing: How much will it cost and who will pay?  

To be achievable, policy priorities and strategies have to be consistent with the demographic and economic realities.

Questions to ask : What are the categories of costs involved in each of our activities to improve learning? What are the other recurring costs in the education sector? Do we need to account for growth (population growth, increased attendance, etc.) when calculating our recurring and new programme costs? What are our projected sources of funding and does the total match our projected costs?

Tools planners can use:   Simulation models ,  Budget template for GPE grants .  

Once projected costs have been established, policies, strategies, activities and/or targets may have to be revised in an iterative process until the plan is feasible in all respects.

5. Action plan: Who will do what and when?  

The action plan is sometimes referred to as an implementation plan or operational plan. It outlines the detailed activities for a specific period of the plan, with information on timing, roles, responsibilities, and costs.

Questions to ask : Which institutions and departments are responsible for each activity to improve learning outcomes? When should each activity be accomplished? Will the financial resources be ready on time?

Tools planners can use :  Action plan template ,   Gantt chart .  

The Next Step: Monitoring your plan

Once an action plan has been determined, planners need to ask themselves: How will we monitor whether these activities, outputs, and objectives are accomplished? What kind of data will we collect in order to see whether we are improving our education quality and students’ learning outcomes? and, How and when will this information be collected and analysed? For a more in-depth look at the education sector planning process, two helpful resources are the GPE/IIEP   Guidelines for Education Sector Plan Preparation  and IIEP’s  Strategic Planning: Techniques and Methods .

You can also learn more by reading our  Plan for Learning articles  and searching for resources in the  IIEP Learning Portal Library.

Ensure your strategic plan succeeds with your educational partners’ input

September 29, 2023

Sarah Mathias

Strategic planning in education – 3 keys to success.

Effective strategic planning is critical for creating positive change in your district. Among the many benefits, strategic plans align educational partners with a shared vision, mission, and values; promote productive decision-making; and help students reach their full potential.

While having a plan in place will usually improve results, strategic planning can present challenges—resulting in endless meetings, countless goal and tactic revisions, and plans that are never fully realized.

In this post, we explore strategic planning in education, touch on some K-12 planning tips, and share three best practices for making strategic planning successful in your school district. With your community’s insights and the right tools, you can win at strategic planning. Here’s how.

In this Article

• What is Strategic Planning in Education?

Strategic planning tips for K12

See thoughtexchange in action — watch the product tour, what is strategic planning in education.

Strategic planning is the process of setting goals, deciding on actions to achieve those goals, and mobilizing the resources needed to take those actions. A strategic plan describes how goals will be achieved using available resources.

While the concept initially stemmed from business practices due to people moving from the private sector into educational leadership positions, many strategic planning tools and paradigms have been adapted to focus on engagement and consensus.

This is because effective strategic planning requires community support at the school district level, both functionally and legislatively. School districts of all sizes use strategic planning to improve student outcomes and respond to changing demographics while staying within the given funding box.

In top-performing schools, leaders have proactively shifted their strategic planning process to include their educational partners. They know that their strategic plans are more likely to succeed with community support and the insights that come with community engagement.

Strategic planning is key to setting students up for success in K-12 and beyond. A solid strategic plan articulates a shared vision, mission, and values, increasing engagement while providing a framework to ensure students’ needs are met so they can reach their full potential.

Your strategic plan will benefit from your district’s input. Here are a few effective ways to engage your district in K-12 strategic planning.

Tap into your educational partners’ wisdom

Your educational partners have valuable insights. Consult teachers, staff, students , parents, and community members throughout the planning process, so your strategy aligns with their perspectives.

Whether you’re setting strategy at the district, school, or department level, consulting diverse participants will uncover unbiased insights, enhance trust and buy-in, and ensure greater success with new strategic directions.

Using ThoughtExchange , leaders can scale their engagement to efficiently and effectively include their community in their district strategic plans.

Use climate surveys

Completed by all students, parents/guardians, and staff, school climate surveys allow leaders to collect participants’ perceptions about issues like school safety, bullying, and mental health and well-being, as well as the general school environment.

ThoughtExchange Surveys get you both nuanced qualitative and robust quantitative data with instant in-depth analysis, ensuring your district understands all angles of school climate. Run surveys independently or combine them with Exchanges for faster, more accurate results.

• Collect benchmark comparisons while tracking and measuring improvements over time
• Gather quality quantitative data for reporting to state agencies or funders
• Identify outliers and trends across demographic groups

Put in some face time with town halls, meetings, or listening tours

In-person gatherings like town halls, meetings, and listening tours are effective ways to understand your educational partners’ wants and needs to ensure they line up with your strategic priorities.

When managed effectively, they give staff and other educational partners the chance to closely interact. In-person gatherings can build trust and morale, promote transparency, and help create a sense of purpose.

Leverage community engagement platforms

Community engagement software lets you streamline your community engagement initiatives. It allows education leaders to gather feedback and get tens, hundreds, or even thousands of people on the same page in just days. It also facilitates candid, collaborative community conversations that help districts realize their goals.

A comprehensive community engagement platform like ThoughtExchange allows you to integrate your strategy with your community and take decisive, supported action in less time. It provides planning, scheduling, and analysis tools to help you quickly set strategy and monitor execution.

3 keys to strategic planning success

1. get everyone on the same page.

Make sure your educational partners are on the same page by allowing them to contribute to and shape your strategy from the start. Lack of alignment about what strategy involves can hinder even the best plans. So the first step in creating a successful strategic plan is getting everyone involved to provide their insights and opinions.

Letting your people know you’re listening and that their insights affect decisions, builds trust and buy-in. Your community will be much more likely to support—not sabotage—a strategy or decision.

2. Be a collaborative leader

According to ThinkStrategic , creating a school strategic plan should always be a collaborative process. Avoiding a top-down approach and getting input from educational partners will help minimize blind spots and unlock collective intelligence. It will also ensure everyone is committed to the plan. Get all community members involved in how to make the most of the school’s possibilities.

Commit to becoming a collaborative leader and put a plan in place to ensure you can achieve that goal. That may include implementing technology that can support scaled, real-time discussion safely and inclusively for students, teachers, and other educational partners.

3. Get a holistic view of your district

Getting a holistic view of your educational partners’ wants and needs helps you build more inclusive, supported strategic plans.

Depend on a platform that meets all your engagement needs in one place—from surveys to Exchanges—and allows you to consult more people in an inclusive, anti-biased environment. You’ll reduce the time and resources spent on town halls and meetings, and reach your district’s goals more efficiently and effectively.

Engagement and survey software has been proven to contribute to more effective strategic planning in education. It empowers leaders to run and scale unbiased engagement initiatives where they can learn what the people who matter really think— explore ThoughtExchange success stories to learn more .

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Strategic Planning

7 reasons why schools need strategic planning.

By Mary King

20 march 2023.

• 1 1. A strategic plan articulates a shared vision, mission and values
• 2 2. A strategic plan effectively organizes schools, staff, and time
• 3 3. A strategic plan defines how success is measured
• 4 4. A strategic plan helps with decision-making, responsiveness, and innovation
• 5 5. A strategic plan increases communication and engagement
• 6 6. A strategic plan keeps everyone in a school—from teachers to administrators—connected
• 7 7. The best reason of all for strategic planning comes back to every great school’s number one priority: students
• 8 Download the guide ↓

The past three years have been disruptive for every sector. For educational institutions, the impact of the COVID-19 pandemic has impacted everyone–from staff and teachers, to the students who had to switch to a new modality of learning, to the parents supporting them. Strategic planning in education has revealed itself to be a very important part of recovering. According to the Economic Policy Institute, the COVID-19 pandemic forced nearly 55 million children home in the US alone—and at least 1.4 billion children out of school or child care across the globe. Higher education institutions have been profoundly financially impacted , and both the learning experience and mental wellbeing of the students has been negatively affected.

While every educational institution was impacted by this, some schools were more prepared than others to face the unique challenges COVID-19 posed–those schools who had previously established strategic plans were better prepared to navigate the pandemic than those without.

It’s clear to us: Schools that embrace a great strategic plan, and commit to strategic planning in education, have clear advantages over schools that don’t.

We’re going to talk about some of those advantages now, look at some examples of strategic planning in education, and give 7 reasons for why every school with a vision of excellence for their students should embrace a strategic planning process for schools. Whether it’s getting back on track after a hugely disruptive, global event like COVID-19, identifying the most important strategies to improve student outcomes, or increasing staff engagement, all schools benefit from strategic planning and strategic plan implementation.

1. A strategic plan articulates a shared vision, mission and values

The ability for schools to collaborate, share, and communicate short and long term goals is a critical part of moving plans forward in line with a vision, mission, and values. Schools benefit from a well communicated and executed strategic plan that keeps everyone informed of their strategic goals, and how their actions are contributing to the achievement of these goals. This enables parents, staff, community members, and stakeholders to work towards a common vision.

A major additional benefit of strategic planning in education is that it provides an opportunity for active employee engagement across an organization. When it comes to strategic planning for educational institutions, that benefit remains present. Research suggests that a leading cause for employee discontent (in general, but especially in the public sector) is that employees don’t understand how the work they’re doing helps their greater organization.

If the school is able to clearly define and remind employees and stakeholders of the shared vision, employees are more likely to feel connected to the work they are doing within that organization. Whether that work is educating students, organizing reports, performing critical administrative duties, or coordinating the process of standardized testing, everyone plays a part in a student’s success.

2. A strategic plan effectively organizes schools, staff, and time

We understand that schools–whether they are elementary schools, high schools, or higher education institutions– are complex institutions, with boards, committees, districts, unions, and many different types of stakeholders involved. Because the organizations themselves are so large, and plans are often multi-year, complex entities built up by multiple stakeholders and workers, struggles with organization and effective time management are common.

Envisio provides strategic planning software for educational institutions , and because Envisio works exclusively with the public sector, we understand the unique, complex, and often large scale planning needs of public sector organizations.

“I see Envisio very much as a focusing tool as I work with my team. If you’ve got great people, your primary job is not to get in their way […] I can stay on top of performance in a way that is really unobtrusive, and I don’t have to necessarily interact directly with an individual to get a sense of what’s going on. I can stay abreast of the action plans in the communications department or the action plans in a particular school. If we’re missing the mark on a key performance measure, I can focus more time on having the right conversations.” – Peter Hilts, Chief Education Officer for District 49

3. A strategic plan defines how success is measured

In order to achieve success, it’s important to know what success means, and where to take action first. It is difficult to get a strategic action plan underway without a firm understanding of what problems you’re wanting to solve. When it comes to strategic planning in the public sector, determining clear benchmarks for success is especially important, because the goals are often a combination of abstract, impact-based metrics, and concrete, output-based goals.

Different types of educational institutions are going to have different challenges, and different metrics of success: the educational strategic plans of a public school board district are going to look a lot different from a college or university! The shared reality is that every school with a strategy is better able to monitor its progress toward key outcomes and evaluate where and how it may have gotten off track. Using a strategy implementation software like Envisio can help with measuring success.

At Northeast Ohio Medical University (NEOMED), in Portage County, Ohio, they are measuring success across six pillars, with forty two strategic initiatives . Many of their strategic plan elements (goals, strategies, and actions) include promoting diversity, equity, and inclusion for their students, staff, and employees. Being a major medical research university that is training future medical professionals, diversity, equity, and inclusivity is a critical—and practical—metric! Some of the performance measures that NEOMED tracks include gender demographics, and actionable items towards decreasing disability stigma as part of their Strategic Plan: Creating Transformational Leaders Dashboard .

No matter what your benchmark for “success” is—be it a more impact-focused concept such as “be more welcoming” or more concretely articulated in output terms such as “create a low-cost tutoring center using the library after school”, your strategic plan will provide you with the steps to make get that success underway, and stay on track.

4. A strategic plan helps with decision-making, responsiveness, and innovation

A strategic plan helps educational institutions remain agile during times of change, and also helps them better define what they intend to achieve when it comes to their student success objectives and their greater organizational goals. With a strategic plan in place, educational institutions have a roadmap which they can use to track, evaluate, and modify plans to facilitate better governance decisions and provide clearer direction for the future of the school. This helps a school maintain a steady rhythm of progress towards their goals, and remain ahead of the curve–both in terms of educational innovation, and when (not if) a disruptive change occurs.

“It’s difficult, because you’re trying to help students prepare for the future – to prepare for jobs that might not exist yet. You’re trying to develop educators and an education that gives them the skills to think critically.” – Dr. Alison Gillespie, the Assistant Superintendent for Teaching and Learning with White Bear Lake Area School District (WBLAS) in Ramsey County, Minnesota

White Bear Lake Area School District (WBLAS), MN, was able to leverage their strategic plan as a way to embrace change and turn obstacles (like COVID-19) into opportunities for success. They embraced active learning techniques and, through their strategic plan, were able to think ahead to turn disruptions into teachable moments that engaged students and staff alike.

5. A strategic plan increases communication and engagement

A strategic plan ( and particularly, one that is publicly communicated on a dashboard ) helps with overall communication and engagement. For a school board, communicating that your plans and your metrics for success are part of a larger, holistic plan, is critical to building trust with stakeholders and maintaining effective engagement—both internally, and externally.

Strategic planning in education is critical in settings where trust is paramount. Educational institutions—at all levels—work on the understanding that one group (the educators) has knowledge they can impart, share, or coax out in another group (the students). The need for a trusting relationship with the students and everyone involved in that student’s success needs to be central to a positive educational environment.

A strategic plan that can be easily found, referenced, and understood helps assure everyone involved that the school in question is aware of their plans, has them in focus, and has a plan for their shortcomings. Educational strategic planning also has the additional benefit of keeping stakeholders—such as donors—excited about the school’s vision. When it comes to fundraising, donors are more likely to support a school that has a clear vision and a strategy to make it happen.

6. A strategic plan keeps everyone in a school—from teachers to administrators—connected

A well implemented and communicated strategic plan holds all staff accountable for their actions and encourages collaboration. In educational settings, this circle of responsibility is extended out towards the community; providing excellent and accessible education is an effort that requires all hands on deck. Being able to simplify the strategic planning process and make it visible and easy to use is one way to ensure everyone stays connected.

One of the benefits of using a strategic planning software partner like Envisio is that individual action plans (from individual schools or departments) can be aligned, all the way up to a greater strategic objective. For multi-year, complex plans, such as setting a national standard of excellence, or incorporating culturally significant teachings—it’s important that teachers and staff are able to understand who is working on what, and where it fits into the greater whole.

7. The best reason of all for strategic planning comes back to every great school’s number one priority: students

Best of all, strategic planning in education provides a framework so that the most important priority of the school – students’ educational achievement – is taken care of. Having a sturdy educational strategic plan helps keep issues like digital equity , accessibility , literacy , preparation for an ever changing workforce , and social and environmental enrichment , front of mind. When the experience of the student is the priority for the school, the strategic plan becomes a collaborative effort to figure out how best to set students up for success.

Being on the same page for these goals is extremely important for schools: sound planning and communication helps ensure that stakeholders, including parents, teachers, administrators, principals, board members, and the greater community, are all striving for the same overall vision. And, when it comes to putting those plans into action, schools especially benefit from the habit of consistent performance measurement, which is something a strategic plan can help in ingraining.

For complex, multi-layered institutions such as an educational institute to successfully reach their goals—particularly after being so dramatically impacted by COVID-19—it requires not only proper management of human, budgetary, and time resources, but the creation of high-output teams, engaged and effective staff and teachers, and the consistent monitoring of progress. For schools, a strategic plan provides a north star for deepening a sense of community and knowledge, and breaks down the actionable steps to reach critical goals.

Download the guide ↓

Mary King is a professional writer and researcher based in Toronto. She comes to Envisio with a Masters Degree, where she researched the relationship between the disappearance of urban public spaces, and high level decision-making processes in local governments. For nearly a decade, Mary has worked as a community organizer, promoter, and supportive researcher in a variety of nonprofits and think-tanks, and her favorite area of focus was in connecting local artists with marginalized youth. Since 2017, her writings and research on policy, local governance, and its relationship to public art and public space has been presented at conferences internationally. She has also served as both a conference chair and lead facilitator on professional and academic conferences across Canada on how to better bridge academic research with local change-agents, policy makers, artists, and community members. Envisio’s mission of excellence and trust in the public sector maps onto Mary's interest in local government and community mobilization. She loves working at Envisio because she cares about having well organized, strategic, and transparent public organizations and local governments. Mary is also a creative writer and musician and has been supported in her practice by the Canada Council for the Arts. Her stories can be found in literary journals across Canada.

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Secrets of Successful Strategy Implementation

Having a strategic plan is not the same as implementing one. We’re here to provide you with the secrets of successful strategy implementation, and to give you the tools necessary to move from planning to action.

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In education, evolution and adaptation are constants. Academic institutions must stay up to date with technology and teaching methods to succeed, while also managing students' social, emotional, and academic needs. With all of these considerations in addition to budgetary constraints, It's easy to see why ensuring student and institutional success requires a dynamic strategic plan.

This blog post will outline the best practices academic institutions should consider when developing an effective strategic plan to address these challenges. To create an effective strategic plan, we need to eliminate the disconnect between leadership's high-level vision and employees' tactical work. Leading academic institutions, growing companies, and organizations adapt to change through dynamic strategic planning. 

A dynamic strategic plan breaks down an organization's long-term vision into short-term goals and then builds a roadmap to achieve those goals. As part of this process, the organization's plan should be reviewed and revised regularly to ensure relevance and alignment with its mission. Academic plans are typically written as multi-year plans and organizations often face challenges in developing effective strategic plans that are easy to understand and execute. Here are a few suggestions to help address these challenges:

• Clearly define your vision: The first step in developing an effective strategic plan is to define the vision for the school. This should be a clear, concise statement that articulates what the school hopes to achieve. 
• Identify key objectives: Once you have a clear vision, identify the key objectives that will help you achieve them. These should be specific and measurable goals that align with your vision.
• Create measurable, outcome-focused key results: With your objectives in mind, it is important to focus on creating key results that drive outcomes, not outputs to help you reach your targets. Schools that focus on driving actionable objectives with outcome-based key results will ensure they stay aligned on what truly matters.
• Prioritize and allocate resources: It's essential to prioritize your strategies and allocate resources accordingly. Determine which strategies are most critical to achieving your objectives and ensure that you have the resources (e.g., time, budget, personnel) to implement them effectively.
• Monitor and evaluate progress: Finally, monitor and evaluate progress regularly to ensure that you are on track to achieving your objectives. This will help you identify areas where you may need to adjust your strategies or allocate additional resources.

By following these steps, academic institutions can develop a strategic planning framework and process that is effective, simple, and links vision to tactical execution. So now that we have the steps needed to build our strategy, let's start to bring it to life.

Take a field trip: host an annual Strategic Planning Offsite 

Before each academic year, we recommend holding a strategic planning meeting offsite with your leadership team. This is dedicated time to focus on the priorities for the upcoming year. Before diving into where you're headed, set aside time for a retrospective to discuss the previous year. In addition, discuss the current education landscape.

To build a future-focused and tailored plan for your academic institution, the team should reconfirm your mission and values, set your vision, and define your top strategic priorities. 

As you head into your offsite, we recommend the following best practices that lead to success:

• Get Outside of the Office : Find space outside of the work environment to reduce distractions and encourage collaboration.
• Set a Clear Agenda : Agree ahead of time on the purpose of each day, the deliverables, and actionable next steps. 
• Make Space to Think: Carve out time for free thinking vs. relying on group thinking to encourage new ideas. If you need a template, we recommend using this worksheet to guide the conversation .

Simplify the strategic plan: align your high-level strategy with tactical execution

Academic plans are typically written as multi-year plans (5-year plans are most common) which can lead to a very detailed and dense plan. Given the complexity and length of the strategic plan, it can feel overwhelming and difficult to break the plan down and prioritize what’s most imperative to execute and focus on. We recommend breaking the larger multi-year plan into digestible annual plans that are more manageable. 

We recommend identifying 3-5 main themes in your strategic plan, often referred to as pillars or rallying cries. Once you have core themes, you can prioritize and bucket the most critical initiatives and objectives. Every theme will have specific supporting objectives and key results. We recommend using consistent nomenclature when creating themes, objectives, and key results so any team member can easily understand why the work is significant. 

Once we have the multi-year plan broken into annual plans and themes identified, we recommend defining short-term objectives (quarterly or semi-annually) and measurable metrics to drive key results. Breaking down the plan into quarters will feel more approachable and attainable. In addition, it will provide clarity and transparency for the executing team. When the strategic plan is broken down into actionable items, small wins can be celebrated along the way. This boosts motivation, engagement, and morale.  

Consistency is key to a successful strategic plan

When individuals understand how their work aligns with the high-level strategy and vision, they can prioritize their initiatives. Establish clear, measurable objectives and key results that are easy to track and provide consistent nomenclature. Keep these three tips in mind when writing your strategic plan objectives:

• Objectives should be aspirational and push people outside their comfort zone.
• Each objective should have 2-3 measurable and quantifiable results.
• Have a clear, defined owner responsible for recurring status updates. 

The best way to write objectives is to start by asking, “Why is this initiative important?” When you understand the why, you can create measurable outcome-driven results. Let’s walk through an example objective with key results laid out in Elate.

Theme: Develop and retain a diverse educator workforce.

Objective: Strengthen and diversify the educator pipeline and workforce.

Objective Purpose Statement: Increase mentoring and leadership development programs to retain educators, particularly educators from under-represented backgrounds. 

Key metrics: 

• Increase mentoring program engagement by 50% 
• 96% educator retention rate 

Implement rituals and track success with dynamic strategic planning

After your plan is built, it is imperative to establish rituals to stay on track and measure progress against the strategic plan. Rituals are defined as a rhythm, cadence, and process for reviewing objectives and strategic plans. Establishing strong rituals allows critical conversations to happen proactively. When objectives are stuck in limbo or fall off track, proactive discussions can happen. However, many academic institutions have different rituals for different teams. Implementing consistent rituals regularly will help you stay aligned, measure progress, and ensure you’re having the right conversations at the right time.

To keep everyone on the same page and connect tactical execution to strategic vision, we recommend objective owners provide bi-weekly updates. Across many academic institutions, strategy, and operations leaders spend countless hours tracking down updates that become outdated quickly. With Elate, reminder notifications are automatically sent to team members so they can focus more on execution and less on chasing down updates. 

We recommend spending a few minutes in executive team meetings reviewing objectives that are off-track or not making progress to create an action plan moving forward. This ritual of reviewing the plan early often brings awareness to the leadership team about objectives that need attention or are falling behind. It also allows space to celebrate accomplishments and wins. 

This makes it easy to ensure the strategic plan lives and breathes. Setting and clearly defining rituals for how the plan progresses, updates are made and reviewed, and addressing red flags is key to success. 

Focus on the right metrics to measure your strategic plan's success

With key results, objectives, and business-as-usual metrics all in one place, Elate keeps the strategic plan organized with a consolidated view. In Elate, scorecards provide an essential view of business-as-usual metrics and progress. Create specific scorecards for the board, enrollment, grant, and donor activity. 

Elevate your strategic plan with Elate

Strategic planning is critical for academic institutions that want to stay competitive, adapt to change, and achieve their goals. By following these best practices, higher education and academic institutions can achieve their goals and stay competitive in an ever-changing environment. 

Strategic planning has never been easier with Elate. Our platform simplifies and streamlines the strategic planning process, taking the stress out of it. We make it easy to stay on track with transparent reporting, simple collaboration, and one-click integrations with Salesforce, Google Sheets, Microsoft Teams, and Slack. Your vision can finally meet your strategy.

Learn more about our strategic planning tools and services, or contact us today to learn more about how we specifically work with other Academic Institutions!

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Strategic Planning

About Strategic Planning

Collaborating Differently

As an organization, Catalyst for Educational Change (CEC) values community. As such, we work to engage the community in district improvement efforts. We believe in collective responsibility that embraces and empowers all stakeholders in the spirit of mutual support and respect. The CEC team will rely on a strong history of facilitating strategic planning processes where stakeholders not only participate in reflecting on the district’s past, but more importantly, are active participants in setting the course for the future, including students.

A Proven Process

Building capacity.

Our entire strategic planning process involves the ongoing engagement of District stakeholders, ensuring your Strategic Plan is informed by diverse perspectives, is responsive to student needs, and inspires both ownership and action. This is accomplished through scanning and seeking input, collecting data collection and providing recommendations, facilitating stakeholder conversations, and adapting the approach based on your unique needs and assets.

CEC’s Strategic Planning Process

Strategic Planning Resources

Strategic Planning Brochure

This brochure details the collaboration process, three phases, and approach to stakeholder engagement as part of CEC’s Strategic Planning.

Sample Plans

CEC is proud to have collaborated on Strategic Plan development and implementation with dozens of districts. Here are just a few:

• Arlington Heights SD 25
• Carbondale Community High School District 165
• LaGrange SD 105
• Lyons Township High School District 204
• Wilmette SD 39

“I am extremely grateful to have been a part of my school district’s strategic planning process. This experience wasn’t only enriching for me, as I got to meet and understand many stakeholders ranging from community members to board members, but also enriching for everyone else, as they got to see a student’s standpoint on the decisions being made in the district. Considering and implementing student voice into any decisions being made in a school district is one of the best ways to ensure the success and prosperity of any educational institution.”  

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Strategies for Leading Successful Change Initiatives: Mastery Session 3-Day Program

All Start Dates

8:30 AM – 4:30 AM ET

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July 21, 2024

8:30 AM – 4:30 PM ET

November 4, 2024

Master the key skills requisite to lead your teams through critical change initiatives.

You’ll learn to build trust, gain buy-in, and create inspiration and innovation that will lead to your team’s success.

Overview, 3-Day Mastery Session

People are the key to the success—or failure—of any organizational transformation. 

Designing an innovative business strategy and the change initiative required to implement it is an important first step in staying competitive in today’s marketplace. Successfully leading an organization through that change initiative, however, involves developing trust, building enthusiasm, and overcoming resistance. In other words, you must be able to motivate, inspire, and lead people through the change process.

This intensive three-day mastery session focuses on the central theme of getting stakeholders ready, willing, and able to make change happen. You will learn how to build powerful coalitions, promote buy-in, and create sustained engagement. You will discover techniques for identifying and overcoming both passive and active resistance. And you will develop actionable strategies to inspire trust and innovation across all levels of your organization.

Who Should Register for this 3-Day Program?

Strategies for Leading Successful Change Initiatives: Mastery Session will be of special interest to leaders who are looking for an immersive program grounded in enhanced tools, tips, and techniques for launching, leading, and realizing value from change initiatives.

This program is relevant for leaders who are interested in driving change in their organizations, regardless of industry. Product managers, program managers, team leads, senior managers, directors, vice presidents, and executives all will benefit. Teams who are planning or engaged in a change initiative are encouraged to attend together; explore our group discount policy for more information.

There is no prerequisite for enrollment in this program. 

Upon successful completion of this program, all participants will earn a Certificate of Participation from the Harvard Division of Continuing Education.

Benefits of Strategies for Leading Successful Change Initiatives: Mastery Session 3-Day Program

This intensive program is designed to help you build and master the interpersonal and leadership skills required to successfully lead individuals, teams, and organizations through complex change initiatives.

In this three-day course, you will learn actionable strategies that you can use immediately to develop purposeful leadership for driving innovation and change. You will:

• Discover how to successfully launch, lead, and realize value from change initiatives
• How to transition from the idea phase to the implementation phase
• Learn to leverage strategic and tactical insights to create an action plan that jumpstarts your next change initiative
• Develop tools to identify, manage, and overcome resistance
• Create effective strategies for qualifying, managing, and mitigating risk
• Master techniques for building higher performing teams
• Envision your operational strategy for building momentum through the “Innovation S Curve”, and for sustaining enthusiasm and innovation for the long term

This mastery session is anchored by a series of detailed case studies and innovative learning sprints. It is anchored by the philosophy that the most effective professional development has one foot in the library and one foot in the street.

During this intensive three-day program, you will:

• Engage, collaborate, and innovate in sessions designed for practical learning
• Participate in lightning sessions that break down complex processes into digestible and actionable sections
• Delve into valuable case studies as learning tools to inspire debate
• Share and listen to “awesome advice,” a popular activity where participants with a diversity of perspectives contribute their own best practices for inspiring innovation

Strategies for Leading Successful Change Initiatives: Mastery Session is a three-day course held in Harvard DCE’s Professional & Executive Development’s state-of-the-art classroom at 1 Brattle Square, Cambridge: in the heart of historic Harvard Square . Program tuition is $3,995 for 2023 and $4,100 for 2024, plus the cost of travel.

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• Preparing People and Organizations for the Challenge of Change
• Reframing the Change Journey

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Certificates of leadership excellence.

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

What type of results can an organization expect to see, when change initiatives are implemented correctly?

In today’s rapidly-evolving business environment, organizations must adapt and change to stay competitive. An organization that has the ability to successfully change its business strategy as its environment and market evolve are more likely to survive and even thrive.

Leaders who can overcome resistance to change, build a culture of trust and innovation, and motivate their teams to innovate will find it easier to implement a change initiative successfully and are more likely to realize the full potential of their business strategy.

How will this 3-day program help me advance in my career?

During this three-day program, you will learn critical leadership skills to lead change successfully, increasing your organizational value and making you more competitive on the job market. According to instructor David A. Shore, “Ninety-three percent of senior human resource directors indicate they will hire people based on their ability to manage ambiguity and change.”

What skills or experience is needed before enrolling in this program?

You do not need any specific skills or experience before enrolling in this program. It is designed for anyone interested in learning how to successfully facilitate change initiatives in their organization.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

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Transforming Strategic Plans into Results: A K-12 Action Planning Toolkit

• Posted on: May 3, 2023
• Topic: K–12 Education , Operational Planning , Strategic Planning

K–12 leaders face pressures to not only manage district operations, but also demonstrate how they are continually improving outcomes. C ontinuous improvement doesn’t usually happen easily or by accident. But by following a proven action planning process , your district can identify the steps for successful strategic plan implementation. This toolkit enables district administrators understand how to operationalize strategic plans, ensuring your district will make choices that lead to positive changes and better student outcomes.  

Download our toolkit, Transforming Strategic Plans into Results,  to learn about: 

• Action planning vs. strategic planning  
• Identifying key performance indicators  
• Establishing progress monitoring systems
• Communicating your progress to community members

“While a strategic plan is a shared vision of the future, an action plan is a roadmap that illustrates how you’ll get there. Both are needed to make successful district improvements . ”

What Is an Action Plan?

Action plans break down long-term strategic goals into specific, attainable actions over a particular   time period. They push district administrators to articulate what specific actions the district will take,   who is tasked with each action, when it will occur, what resources are required, and how it will be   communicated. Action plans are an important way to balance feasibility and accountability, allowing   for continuous improvement and ongoing success.  

No matter where your district is in the strategic planning process, it’s never too early to start thinking about implementation and progress monitoring. This hands-on toolkit includes an action plan template you can fill in along with key progress monitoring questions and tips for continuous improvement.  

Download the toolkit now to transform your strategic plans into positive results.

Implement effective strategic actions

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The International Encyclopedia of Higher Education Systems and Institutions pp 2587–2592 Cite as

Strategic Planning in Higher Education

• Tatiana Fumasoli 3  
• Reference work entry
• First Online: 01 January 2020

93 Accesses

Strategic planning is a formal and rational process through which universities (re-)define their mission (what and for whom they stand for), elaborate their vision (what ambitions they have) and their values (how they operate), define roles and allocate resources, design implementation, and indicate how achievements will be assessed, as well as mechanisms for adaptation. Strategic planning relates to a specific period of time.

Relevance of Strategic Planning

The policy reforms in higher education have started to consider universities as organizational actors. This means primarily that universities have been restructured in order to act autonomously and define their own objectives. This development can be explained from different perspectives. Since Coase’s work on firms (Coase 1937 ), economists have taken into consideration hierarchies (i.e., organizations) as efficient alternatives to pure market forces (supply and demand) tackling transaction costs. According to sociological...

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Department Education, Practice and Society, University College London Institute of Education, London, UK

Tatiana Fumasoli

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Jung Cheol Shin

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Department of Education, University of Oslo, Oslo, Norway

Bjørn Stensaker

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Fumasoli, T. (2020). Strategic Planning in Higher Education. In: Teixeira, P.N., Shin, J.C. (eds) The International Encyclopedia of Higher Education Systems and Institutions. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-8905-9_530

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DOI : https://doi.org/10.1007/978-94-017-8905-9_530

Published : 19 August 2020

Publisher Name : Springer, Dordrecht

Print ISBN : 978-94-017-8904-2

Online ISBN : 978-94-017-8905-9

eBook Packages : Education Reference Module Humanities and Social Sciences Reference Module Education

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